Synthesised model of market orientation-business performance relationship

Directory of Open Access Journals (Sweden)

G. Nwokah

2006-12-01

Full Text Available Purpose: The purpose of this paper is to assess the impact of market orientation on the performance of the organisation. While much empirical works have centered on market orientation, the generalisability of its impact on performance of the Food and Beverages organisations in the Nigeria context has been under-researched. Design/Methodology/Approach: The study adopted a triangulation methodology (quantitative and qualitative approach. Data was collected from key informants using a research instrument. Returned instruments were analyzed using nonparametric correlation through the use of the Statistical Package for Social Sciences (SPSS version 10. Findings: The study validated the earlier instruments but did not find any strong association between market orientation and business performance in the Nigerian context using the food and beverages organisations for the study. The reasons underlying the weak relationship between market orientation and business performance of the Food and Beverages organisations is government policies, new product development, diversification, innovation and devaluation of the Nigerian currency. One important finding of this study is that market orientation leads to business performance through some moderating variables. Implications: The study recommends that Nigerian Government should ensure a stable economy and make economic policies that will enhance existing business development in the country. Also, organisations should have performance measurement systems to detect the impact of investment on market orientation with the aim of knowing how the organisation works. Originality/Value: This study significantly refines the body of knowledge concerning the impact of market orientation on the performance of the organisation, and thereby offers a model of market orientation and business performance in the Nigerian context for marketing scholars and practitioners. This model will, no doubt, contribute to the body of

Model of high-tech businesses management under the trends of explicit and implicit knowledge markets: classification and business model

Directory of Open Access Journals (Sweden)

Guzel Isayevna Gumerova

2015-03-01

Full Text Available Objective to define the notion of ldquohightech businessrdquo to elaborate classification of hightech businesses to elaborate the business model for hightech business management. Methods general scientific methods of theoretical and empirical cognition. Results the research presents a business model of hightech businesses management basing on the trends of explicit and explicit knowledge market with the dominating implicit knowledge market classification of hightech businesses taking into consideration the three types of economic activity possibilities to manage hightech business basing on its market cost technological innovations costs and business indicators. Scientific novelty the interpretation of the notion of ldquohightech businessrdquo has been renewed the classification of hightech businesses has been elaborated for the first time allocating three groups of enterprises. Practical value theoretical significance ndash development of notional apparatus of hightech business management practical significancenbsp ndash grounding of the necessity to manage enterprises under development of explicit and explicit knowledge markets in Russia as a complex of capital and noncapital assets with dominating indicators of ldquomarket valuerdquo and ldquolife span of a companyrdquo. nbsp

Branding the business marketing offer : exploring brand attributes in business markets

NARCIS (Netherlands)

Beverland, M.; Lindgreen, A.; Napoli, J.

2007-01-01

Abstract: Purpose – The paper seeks to provide a framework identifying key attributes that business marketers can use to build a strong brand identity. Design/methodology/approach – The article is theoretical with case examples. Findings – Drawing upon the business marketing offer, five potential

Tendencies of development of the world market of business tourism

Directory of Open Access Journals (Sweden)

Dekhtyar Nadiya A.

2014-01-01

Full Text Available The goal of the article is detection of common tendencies of MICE (Meetings, Incentives, Conferences, and Exhibitions industry functioning and identification of directions of development of the national market of business tourism. The article considers the problems of the Ukrainian business tourism at this stage, provides a review of recommendations regarding increase of competitiveness of the national tourist product, conducts a statistical study of main macro-economic indicators of the world market of tourist services and segment of business tourism as one of its most important components, conducts analysis of dynamics of the industry development using examples of the leading countries of the world. A special attention is paid to exhibition activity – the most large scale element of the MICE industry. In the result of the study the article reveals changes in ratings of indicators of functioning of the sphere of business tourism in some countries, lists leading exporters and importers of tourist products on the basis of data of the World Travel and Tourism Council and the World Bank, and identifies position of Ukraine at separate segments of the market of business tourism, due to which it makes a recommendation to use the niche strategy. Prospects of further studies in this direction are analysis of interrelations between basic indicators of development of the world industry of business tourism with the use of economic and mathematical methods and construction of forecast models by micro-regions of the world.

The Economic Power of Business and the Mechanisms for its Implementation

Directory of Open Access Journals (Sweden)

Miriasov Iurii O.

2017-08-01

Full Text Available The article examines the essence and nature of the phenomenon of the economic power and its derivative the market or monopoly power as a conflict of interests of the institution of business and the economic system. The existing conflict of goals between the business’s profit motive and the needs of economic system is being reinforced at the level of ownership rights. Both as the basis of this conflict and the source of economic power of business appears the hidden possibility of exclusion, embedded in private property rights, which makes it possible for owners to retain part of the economic potential in their possession and to impose their terms on the economic system on that basis. The main strategies for business as to implementing the economic power include sectoral restrictions on the productive capacity of the economic system, control of trends and directions in its technological development, expansion of business into other areas of public activities, particularly in politics, ideology, and culture. It has been defined that the main organizational form for the exercise of economic power of business is the contemporary corporation.

Explaining the Stock Market's Reaction to Unemployment News Over the Business Cycle

NARCIS (Netherlands)

Driessen, Joost; Kuiper, Ivo

This paper analyzes the impact of unemployment news on stock markets throughout the business cycle. We show dependence of the reaction to the economic environment by studying the reaction in multiple economic environments that are defined based on both the level and momentum of economic activity.

BUSINESS NEEDS AND GRADUATE BUSINESS SCHOOL OFFERINGS IN MARKETING.

Science.gov (United States)

Thams, Meg; Glueck, Deborah

2007-04-01

The purpose of this study was to determine if a gap exists in the skill and knowledge businesses require of marketing employees and what the Association to Advance Collegiate Schools of Business (AACSB) accredited schools actually provide. In this quantitative study, two set of data were collected and compared, and a gap analysis conducted. A questionnaire was used to obtain data from members of the Business Marketing Association (BMA) regarding course preferences that would best prepare students for positions in marketing. Records analysis was then undertaken of the marketing course offerings of AACSB accredited MBA programs offering an emphasis in Marketing. Gap analysis was conducted by applying a test of difference to the results of the two data collection efforts. Results of the study suggest that some misalignment between school offerings and business needs exists.

BUSINESS NEEDS AND GRADUATE BUSINESS SCHOOL OFFERINGS IN MARKETING

Science.gov (United States)

Thams, Meg; Glueck, Deborah

2010-01-01

The purpose of this study was to determine if a gap exists in the skill and knowledge businesses require of marketing employees and what the Association to Advance Collegiate Schools of Business (AACSB) accredited schools actually provide. In this quantitative study, two set of data were collected and compared, and a gap analysis conducted. A questionnaire was used to obtain data from members of the Business Marketing Association (BMA) regarding course preferences that would best prepare students for positions in marketing. Records analysis was then undertaken of the marketing course offerings of AACSB accredited MBA programs offering an emphasis in Marketing. Gap analysis was conducted by applying a test of difference to the results of the two data collection efforts. Results of the study suggest that some misalignment between school offerings and business needs exists. PMID:26726319

New approaches to business cycle theory in current economic science

Directory of Open Access Journals (Sweden)

Monica DOBRESCU

2012-07-01

Full Text Available In modern economies, current research generally acknowledges that the central issues in macroeconomics are essentially the same as those identified by Keynes in the General Theory of Employment, Interest and Money. One way or the other, economists are trying to address the same macroeconomic issues that they did seven decades ago: How can we account for the different growth rates and various fluctuations observed in national economies? Which are the economic policies most suitable to solve the issues of growth and cyclic behavior? Both the new classicals and the new Keynesians have made considerable progress within their research paradigms: to explain economic fluctuations, the new classicals focus on technological perturbations, the intertemporal substitution of leisure and real business cycles; on the other hand, the new Keynesians speak in terms of monopolistic competition, menu costs or efficiency wages. On the whole, the new classicals believe that the business cycle can best be understood within the market-clearing model, whereas the new keynesians believe that business fluctuations are due to certain market failures of various sorts.The present paper focuses on the main directions of research of the new classical school on the business cycle, given that the theoretical progress in this field has been significant and relevant for economic policy during the past four decades.

MARKETING CHALLENGES FOR SOUTH AFRICAN PUBLIC SECTOR BUSINESS INCUBATOR

Directory of Open Access Journals (Sweden)

Donaldson Walter James

2017-12-01

Full Text Available Entrepreneurship and innovation form the cornerstone of economic development in many developing countries. Through this, rather ideal combination employment can be enhanced, communities can be uplifted through education, and growth can be increased through discretionary purchasing power. This cycle has positive spinoffs which can alleviate poverty and decrease famine. Recent local research suggests that more than eighty percent of entrepreneurs, start-ups and Business ‘Incubatees’ don’t make it through their first year of establishment after leaving a Business Incubator programme. This paper tries to identify some of the marketing challenges faced by Business Incubators, and indeed BIMs in the Public Sector environment in South Africa. Identification and highlighting the possible drawbacks for ‘incubatees’ may assist them with success or meeting competitive challenges when they depart from the security of the relevant programmes. This study examines some of the skills, knowledge and attributes required for BIMs in this sector and what is required to meet the business and marketing challenges faced to remain sustainable. The survey was aimed at the largest, focused segment of South African Business Incubators affiliated to the industrial public sector and the hypothesis was to prove that strategic marketing information, acumen and knowledge is a key differentiator towards the growth and sustainability of Business Incubators in that sector. It is notable that these marketing challenges may also compare favourably with several other public sector segments in relevant countries of the southern African region as similar macroeconomic challenges are faced.

International business theory and marketing theory

OpenAIRE

Soldner, Helmut

1984-01-01

International business theory and marketing theory : elements for internat. marketing theory building. - In: Marketing aspects of international business / Gerald M. Hampton ... (eds.). - Boston u.a. : Kluwer, 1984. - S. 25-57

Teaching and Learning about Economics and Business Using Web GIS Tools

Science.gov (United States)

Kerski, Joseph J.

2017-01-01

Teaching about economics and business has a long tradition in geography. Planning the optimal site for a business or service in a community; examining the demographics and behavior of a certain target market; studying supply chain management to build a specific product such as a mobile phone or a piece of furniture; and examining median income by…

Small Business Financing – an Economic Growth Stimulator

Directory of Open Access Journals (Sweden)

Lilia Ivas

2010-12-01

Full Text Available Small business is an important lever for solving a whole complex of political, economic and social problems, taking into consideration its effectiveness in society. It attracts population to promote economic reforms, it fulfils the market with goods and services, it creats new job places, it grows entrepreneurial spirit and entrepreneurial culture, developes a careful attitude towards property, forms a progressive structure of the national economy. We can deduce after the research in this article that as an independent and irreplaceable structure, the small and medium enterprise sector in Moldova constitutes one of the most efficient levers that contribute at solutioning the economic and social problems. It also is a factor which structurally transforms the economy, consolidates its economic base and its zones, fulfils in an accelerate mode the market with goods and services, attenuates the monopolism and favours competition development, implementation of scientific and technical achievements, the country's increasing export opportunities, providing new jobs to a large number of people .

A Business Ecosystem Driven Market Analysis

DEFF Research Database (Denmark)

Ma, Zheng; Billanes, Joy Dalmacio; Jørgensen, Bo Nørregaard

2017-01-01

Due to the huge globally emerging market of the bright green buildings, this paper aims to develop a business-ecosystem driven market analysis approach for the investigation of the bright green building market. This paper develops a five-steps business-ecosystem driven market analysis (definition...... of the business domain, stakeholder listing, integration of the value chain, relationship mapping, and ego innovation ecosystem mapping.). This paper finds the global-local matters influence the market structure, which the technologies for building energy technology are developed and employed globally......, and the market demand is comparatively localized. The market players can be both local and international stakeholders who involve and collaborate for the building projects. This paper also finds that the building extensibility should be considered into the building design due to the gap between current market...

Pilot study comparing market orientation culture of businesses and schools of business.

Science.gov (United States)

Harmon, Harry A; Webster, Robert L; Hammond, Kevin L

2003-08-01

A market orientation culture has been described as one that blends an organization's commitment to customer value with a process of continuously creating superior value for customers. Developing such a culture is further described as (1) obtaining information about customers, competitors, and markets, (2) examining the gathered information from a total organizational perspective, (3) deciding how to deliver superior customer value, and (4) implementing actions to provide value to customers. A market orientation culture focuses on the customer, identifies issues in the competitive environment, and coordinates all functional areas to achieve organizational objectives. Research has found businesses with higher market orientation are more successful in achieving organizational objectives. The measurement of market orientation within businesses has been empirically tested and validated. However, empirical research on market orientation in nonprofit organizations such as universities has not been examined. This study investigated market orientation within the university setting, specifically Schools of Business Administration, and compared these data with previously published data within the business sector. Data for comparative purposes were collected via a national survey. Hypothesis testing was conducted. Results indicated significantly lower market orientation culture within the schools of business as reported by AACSB Business School Deans vis-à-vis managers of business enterprises.

Law Review of Islamic Capital Market Role to Support Sustainable Economic Development

Directory of Open Access Journals (Sweden)

Helza Nova Lita

2014-03-01

Full Text Available Objective - The objective of this paper is to assess on how the rule of Islamic capital markets to support   sustainable economic development and what kind of instruments can be developed.Method – The method used in this research is the study of normative juridical approach to legislation and the concept of Islamic economics through literature review.Result – Issuer's business activities related to support for environmentally friendly business activities are part of the implementation of sharia principles despite the provisions of the implementation of Islamic finance through a decision has not been stated . All types of instruments issued by issuers of sharia in Indonesia should be consistent with Islamic economic values, including the commitment to enforcement of environmentally friendly business activities.Conclusion – This finding suggests to strengthen the legal instruments in the issuer's issuance of Islamic instruments in the form of regulations issued by the Securities and Exchange Commission  and through the National Fatwa Council of Sharia.Keywords : Islamic Capital Markets, sustainable economic development, friendly environment

E-marketing and contemporary business

OpenAIRE

Ratković Milijanka

2007-01-01

Seems that internet use in business requires accomplishing the higher level of cultural and structural changes in organizations. That is why many companies use both traditional and interactive way of doing business by developing appropriate level of integration to create useful differential advantages. Marketing oriented companies pay great importance in establishing marketing strategy overarching many of marketing elements including internet - an ideal communication means for progress of dif...

Economic Foundations of International Business

DEFF Research Database (Denmark)

Strandskov, Jesper

2018-01-01

The discipline of International Business, henceforth IB, is a child of the 1960s. It has developed into a respectable branch of the social sciences, with strong links to a number of disciplines such as marketing, strategy, organization, cultural studies and economics. All along it has been...... discussed if IB should be anchored in separate departments or integrated in other functional departments, reflecting the topic whether “internationalization” is sufficiently powerful to command its own strands of teaching, or it should be incorporated in finance, marketing, organization and strategy...... and on the top of it all the eclectic paradigm which attempts to catch most of the rest under a very wide umbrella. Entry, or operation modes and the organizational design of the international company still play significant roles, not least the multinational enterprise and its cross-border investments, FDI...

BUSINESS NEEDS AND GRADUATE BUSINESS SCHOOL OFFERINGS IN MARKETING

OpenAIRE

Thams, Meg; Glueck, Deborah

2007-01-01

The purpose of this study was to determine if a gap exists in the skill and knowledge businesses require of marketing employees and what the Association to Advance Collegiate Schools of Business (AACSB) accredited schools actually provide. In this quantitative study, two set of data were collected and compared, and a gap analysis conducted. A questionnaire was used to obtain data from members of the Business Marketing Association (BMA) regarding course preferences that would best prepare stud...

The Emergence of Industrial Marketing Management as the Leading Academic Journal in Business-to-Business Marketing

DEFF Research Database (Denmark)

Di Benedetto, C. Anthony; Lindgreen, Adam

2018-01-01

During 1994–2016, Peter LaPlaca served as editor-in-chief of Industrial Marketing Management, an era in which the research discipline surrounding business-to-business marketing showed remarkable growth and attracted the attention of scholars worldwide. This article traces the evolving maturity...... of the discipline during these years by analyzing not just statistics but also the content of the premier journal in this area, Industrial Marketing Management. The number of papers submitted and articles published per year, the growth in the journal's impact factor, the increased presence of international authors...... and editorial board members, and the arrival of meta-analyses and special issues on emerging research topics all indicate the level of maturity and scope of the business-to-business marketing research discipline attained during this period— thanks to the expert guidance and tireless efforts of Professor La...

A study of Relationship Marketing in business-to-business markets focusing on the Indian Jewellery sector

OpenAIRE

Godha, Kartika

2007-01-01

Relationship marketing today is one the most talked about contemporary marketing strategies and a new paradigm in marketing over a last few decades. However, the operational aspects of this paradigm are still vague and need more investigation. The purpose of this research is to understand the effect of relationship marketing in business-to-business sector emphasizing on Indian gems and jewellery Industry and how different factors add to the creation and development of relationships. ...

The Analysis of Product Traits and Innovation Process of Multi Level Marketing Business at Talk Fusion

OpenAIRE

Suwarno, Sutrisno

2013-01-01

Multi Level Marketing Business nowadays is rapidly growing. In recent years, there have been so many new Multi Level Marketing Business coming out with their own specific offers and products. One of the advantages of MLM Business is the contribution it makes to economic growth. It makes it possible for the national income to continuously grow. The objectives can be achieved from this research are to examine product traits and innovation process of Talk Fusion. Theories supporting research are...

Incorporating New Areas of Business into Business Language Studies: Social Media Marketing

OpenAIRE

Abbott, Annie

2014-01-01

Despite the fact that social media marketing has established itself as a vital area of marketing for businesses both large and small, global and local, Business Language Studies (BLS) has yet to turn its full attention to this business activity that requires a keen sense of language, culture, and business. As BLS continues to build and articulate its theoretical and methodological grounds, social media marketing provides rich research and teaching possibilities. However, social media is a dyn...

Economic Impacts and Business Opportunities | NREL

Science.gov (United States)

Economic Impacts and Business Opportunities Economic Impacts and Business Opportunities NREL corporations alike. Colorado flag Economic Impact The economic impact of NREL operations on the nation totaled Jefferson County where the economic benefit totaled $275 million in 2014. Growth chart Economic Benefit NREL

Business ethics and economic growth: An empirical analysis for Turkish economy

Directory of Open Access Journals (Sweden)

Ekrem Erdem

2015-12-01

Full Text Available Purpose – The roots of the science of modern economics are originated from the ideas of Adam Smith who is not a pure economist but a moralist-philosopher. Basic concepts in the Wealth of Nations which is perceived as the hand book of economics depend on the arguments that Adam Smith suggests in his Theory of Moral Sentiments. In this theory, business ethics as a part of the Law of Sympathy appears as one of the factors that provide the invisible hand to operate properly. In light of this property, it is possible to assume business ethics as one of the components of the market mechanism. In this context, this study aims to analyse the link between business ethics and economic growth in the Turkish economy. Design/methodology/approach – The study employs bounced cheques and protested bonds for representing the degradation of business ethics and tries to show how this degradation affects economic growth in the Turkish economy for the period 1988-2013. Findings – Either illustrative or empirical results show that business ethics is an important determinant of economic growth in the Turkish economy and damaging it negatively effects the growth rate of the economy. Research limitations/implications – One of the most restrictive things conducting the present empirical analysis is the lack of various and longer data sets. Using different indicators in terms of business ethics with longer time span will definitely increase the reliability of the study. However, in the current form, results imply a policy that is capable of limiting the failures of business ethics may boost the Turkish economy up. Originality/value – The results tend to support the close link between business ethics and economic growth.

E-marketing and contemporary business

Directory of Open Access Journals (Sweden)

Ratković Milijanka

2007-01-01

Full Text Available Seems that internet use in business requires accomplishing the higher level of cultural and structural changes in organizations. That is why many companies use both traditional and interactive way of doing business by developing appropriate level of integration to create useful differential advantages. Marketing oriented companies pay great importance in establishing marketing strategy overarching many of marketing elements including internet - an ideal communication means for progress of different levels of relationships to target group. Internet and other digital technologies as well, present base for realization of marketing demands of companies which want to stay competing on today s market. Defining and developing of marketing plan based on internet and other digital technologies is essence of electronic marketing concept, while establishing of optimal relation between e-marketing elements and elements of traditional concept of marketing depends on experience and knowledge of company management.

Comparing market orientation culture of businesses and schools of business: an extension and refinement.

Science.gov (United States)

Webster, Robert L; Hammond, Kevin L; Harmon, Harry A

2005-04-01

This study extends previous work concerning the market orientation culture within specialty businesses and schools of business. Specifically, member schools of the Association to Advance Collegiate Schools of Business International are separated into public and private universities. Data were collected via a mailed survey to business schools holding membership. 106 public school deans and 35 private school deans responded, for a 23% response rate. Input from the deans was sought on their perceptions of the market orientation culture within the schools. Respondents' perceptions, rated on a 7-point scale, measured four dimensions of market orientation: customer orientation, competitor orientation, organizational coordination, and overall market orientation. Data for specialty businesses were drawn from a previous study. Comparison testing between the public and private business schools' deans and business managers was conducted. Analysis indicated perceived market orientation was significantly higher for deans of private business schools than public business schools. Compared with business managers, private school deans were statistically different on only one of the four dimensions, whereas public business school deans' scores were significantly different from those of business managers on all four. Compared with each other, business school deans were statistically different on three dimensions, with private school deans reporting greater market orientation.

JOINING OF ECONOMIC ENTITIES AS A POSSIBILITY OF SURVIVAL ON THE MODERN MARKET

Directory of Open Access Journals (Sweden)

Nikolina Pavičić Rešetar

2016-12-01

Full Text Available In today's global market, a major challenge for every economic entity is to be competitive and achieve its objectives. The method of survival shows that those companies with the lowest costs will survive and remain on the market. G. J. Stigler explained this technique on the market share of different sized companies in the steel industry in the United States. In his method he groups enterprises by size (small, medium and large. Historically, it is known that economic entities have been joining together since the Middle Ages. At that time, traders who formed associations were not engaged only in trade, but also in transportation and monetary activity. Economic entities are still joining together today, mostly in the form of a cooperative, cluster, cooperation, public private partnership or holding. The reason for that lies in the reduction of costs, risks and competition and the possibility of increasing the capacity of economic entities. Also, it should be noted that there is a synergy effect when economic entities join together. We are witnesses of many failed businesses, which did not respond to the economic crisis and the needs of the market. The aim of this paper is to try to connect the technique of survival and joining of economic entities and show how a merger is one of the survival models that in conditions of economic crisis provides options to business entities. Only companies with the lowest costs and high-quality technology can survive and compete in today's market.

Business model innovation in electricity supply markets: The role of complex value in the United Kingdom

International Nuclear Information System (INIS)

Hall, Stephen; Roelich, Katy

2016-01-01

This research investigates the new opportunities that business model innovations are creating in electricity supply markets at the sub-national scale. These local supply business models can offer significant benefits to the electricity system, but also generate economic, social, and environmental values that are not well accounted for in current policy or regulation. This paper uses the UK electricity supply market to investigate new business models which rely on more complex value propositions than the incumbent utility model. Nine archetypal local supply business models are identified and their value propositions, value capture methods, and barriers to market entry are analysed. This analysis defines 'complex value' as a key concept in understanding business model innovation in the energy sector. The process of complex value identification poses a challenge to energy researchers, commercial firms and policymakers in liberalised markets; to investigate the opportunities for system efficiency and diverse outcomes that new supplier business models can offer to the electricity system. - Highlights: •Business models of energy supply markets shape energy transitions. •The British system misses four opportunities of local electricity supply. •Nine new business model archetypes of local supply are analysed. •New electricity business models have complex value propositions. •A process for policy response to business model innovation is presented.

XXVI Annual Conference of the European Academy of Management and Business Economics (AEDEM)

CERN Document Server

Gil-Lafuente, Jaime; Merigó-Lindahl, José; Soft Computing in Management and Business Economics

2012-01-01

This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing researc...

OPPORTUNITIES AND CHALLENGES FOR MICRO-SMALL AND MEDIUM BUSINESS IN INDONESIA FACING ASEAN ECONOMIC COMMUNITY

Directory of Open Access Journals (Sweden)

Raden Aswin Rahadi

2016-03-01

Full Text Available This research is a part of a continuous study to analyze the opportunities and challenges for micro-small and medium business in Indonesia when facing ASEAN Economic Community (AEC in 2016. It has its own uniqueness, as it will combine the point of view between current business owners and current literature study synthesis on business perception towards AEC. Ten business owners have been interviewed. The results suggested AEC provides challenges for the business owners, particularly in terms of capital; competitiveness; sales system; innovation; finance, bureaucracy; and government preparedness. AEC also provides opportunities, in terms of market potential; creativity; export opportunities; business owners’ resistances and sustainability; and knowledge of local market. From all of the keywords mentioned by the respondents, there are four main attributes considered as important: human resources; creativities; market share; and capital. Finally, most of the respondents suggested that AEC will bring more positive influences for the development of micro-small and medium business in Indonesia.

Advancement of Marketing Developing Biotechnology-Based Business

Directory of Open Access Journals (Sweden)

Vaidas Vilmantas

2014-09-01

Full Text Available The article, in a complex way, analyzes the needs of marketing improvement in developing biotechnology­based business and highlights its role in the context of modern society and globalization challenges. The article distinguishes between the existing problems of biotechnology business, the present perspectives and specific characteristics of developing the marketing of biotechnological business. The paper represents the possibility of the substantial modernization of marketing tools with regard to modelling user’s behaviour, improvement in marketing strategy for the company, the correction of the elements of the marketing complex, changes in the marketing conception inside the company, product and service differentiation and renewal, the encouragement of expansion into other markets, variations in or the expansion of the target market, alternatives to the positioning strategy for the company, an increase in competitive ability and an internal impact of marketing on the varying elements. The article has referred to the analysis of scientific literature and research on the opinions of consumers and experts in the field in the context of biotechnology­based businesses.

Advancement of Marketing Developing Biotechnology-Based Business

OpenAIRE

Vilmantas, Vaidas; Melnikas, Borisas

2014-01-01

The article, in a complex way, analyzes the needs of marketing improvement in developing biotechnology-based business and highlights its role in the context of modern society and globalization challenges. The article distinguishes between the existing problems of biotechnology business, the present perspectives and specific characteristics of developing the marketing of biotechnological business. The paper represents the possibility of the substantial modernization of marketing tools with reg...

Economic Education and Student Performance in the Business Discipline: Implications for Curriculum Planning

Science.gov (United States)

Islam, Muhammad M.; Islam, Faridul

2013-01-01

The authors conducted an empirical examination of the relationship between extra-normal ability (inability) in principles of economics courses and student performance in the various areas of the business discipline such as finance, marketing, management, and accounting. Extra-normal ability is defined as the part of an economics grade that cannot…

The role of business ethics in the relationship between market orientation and business performance

Directory of Open Access Journals (Sweden)

Gusti Oka Widana

2015-03-01

Full Text Available The positive of impact of market orientation toward business performance of a company is a common wisdom in the marketing literatures. Hence the prior studies recommend that the connection will depend on other strategic actions. In this regards, this study tries to assess the construct of business ethics as the precedent of market orientation in the context of Indonesia Islamic banks. Upon assessing data using SmartPLS, this study finds that market orientation is the determinant of business performance and Islamic business ethics is the precedent of market orientation. However, market orientation is not effective as the mediator in the relationship between Islamic business ethics and business performance. The discussion of this finding is provided as well as the managerial implication at the end of this paper.

Marketing budget allocation across countries : The role of the international business cycle

NARCIS (Netherlands)

Peers, Y.; van Heerde, H.J.; Dekimpe, Marnik

2017-01-01

A key conundrum facing organizations is how to adjust marketing budgets in response to the business cycle. While most firms use procyclical spending (spending less during economic contractions), academic studies often recommend countercyclical spending (spending more during contractions), which begs

Ethical-Economic Dilemmas in Business Education

Directory of Open Access Journals (Sweden)

Anna Remišová

2014-12-01

Full Text Available The main purpose of the article is to support the idea of institutionalizing business ethics education at all business schools. Further, the article stresses the importance of using ethical-economic dilemmas in business ethics education. It argues that business students should learn that managerial work is too complex to make do with expertise and experience and help them to acquire the skill of ethical reflection of economic activity. Solving ethical-economic dilemmas in business ethics courses helps to develop cognitive skills in considering economic or managerial problems on the basis of ethical and economic interaction. In order to support the main purpose stated above, we aimed at getting a picture of how respondents assess and solve an ethical-economic dilemma. Hence, this article presents results of an empirical investigation of the ethical decision-making (EDM process on a sample of Slovak students of Management.

The economics of electric energy storage and its interaction with market regulations

International Nuclear Information System (INIS)

He, X.

2012-01-01

This paper seeks to expose the interaction between the economics of EES and market regulation. An exhaustive investigation of relevant market regulations for the business of storage is conducted by examining (a) spot and futures markets, (b) ancillary services' procurement and (c) possible capacity enhancement. It is concluded that market regulation can be and should be improved in a number of ways to better recognize the value of EES. (author)

The Economic Impact of Social Media on Small Businesses: Evidence from Three Mississippi Extension Programs

OpenAIRE

Barnes, James N.; Hood, Ken; Gallardo, Roberto

2014-01-01

With many social media companies now in the marketplace, it behooves small businesses not to use these outlets to market their products, especially rural businesses. In this paper, we discuss some of the economic impacts of using online social networks and provide case study evidence from Mississippi.

Marketing aspects of steady growth business strategy

OpenAIRE

GONCHAR V.; KALININ O.

2015-01-01

The article analyzed the importance of marketing to achieve steady business growth, the main strategy of internal development and marketing of its level of development, achieving competitive advantage and the main directions of marketing management. The examples of marketing strategies for leading corporations were described. The problems and prospects of the business strategy of extensive growth and diversification were made.

Marketing to Develop the Premier Medical Brand in the Huaihai Economic Zone.

Science.gov (United States)

Zhang, Peiying; Meng, Qingchao

2015-06-01

Based on the practices at Xuzhou Central Hospital, the authors analyzed the improvements in the healthcare quality and economic efficiency after implementing a brand marketing strategy. Using methods including questionnaires and business controlling means, we summarized that the improvements to the healthcare quality and economic efficiency after strategies were implemented in the areas of network, reputation, academic research, and public welfare. After the implementation of a brand marketing campaign, the medical service quality and brand reputation have been greatly improved. Meanwhile, a central hospital group was formed and gradually became the central healthcare provider in the Huaihai Economic Zone. The new marketing facilitated the drastic increase of medical service and brand reputation.

Past, Present, and Future Business-to-Business and Industrial Marketing Research

DEFF Research Database (Denmark)

Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens

2018-01-01

This editorial summarizes both the development and impact of Peter LaPlaca, in terms of his work with and for the industrial and marketing purchasing research community, using several different perspectives. It also offers an overview of what (former) editors of other business-to-business marketing...... management journals think of Peter LaPlaca. Following that, this editorial briefly reviews dominant topics in Industrial Marketing Management....

Categories of Profit and Effectiveness of Business Activity in the System of Market Values

Directory of Open Access Journals (Sweden)

Niyazi Musa ogly Ismailov

2016-10-01

Full Text Available The article describes the approaches to the interpretation of economic categories “profit” and “effectiveness of business activity”, studies the essence and manifestations of these concepts in business that allows us to consider their place in the system of market valuables. Due to the necessity of a broader view of the success of the business, the author discussed the basic provisions of methodological individualism in the categories of economic theory of property rights. Disclosing them the author focuses on the characteristics which show the formation of operating results in achieving its ultimate goal. Details reveal a mixed situation in respect of the appointment of the rate of profit in modern conditions, the potential motives and incentives of human activity. A list of targeted economic outcomes correlates with the solved economic issues. For example, when you build and study the business model in the form of chains of forming and maintaining value the most appropriate terms that define the goal of firms are profitability, balance and optimality. In this article, the following results are obtained: 1 terminological analysis of targeted economic results, which are put in touch in an appropriate relationship to solve economic problem; 2 conclusion on the profit’s universality and absoluteness loss in direct characterization of business activity effectiveness.

PRIORITIZED ACTIONS FOR MARKETING IMPROVEMENT: A TOOL FOR SMALL BUSINESS MARKETING PROGRAMMES

OpenAIRE

Nikola Rovis

2010-01-01

Purpose of this paper is to offer a pragmatic tool for management and marketing practitioners in small businesses. The name of the tool is Prioritized Action for Marketing Improvements (PAMI). This work gives an overview of marketing and strategy processes in small businesses and a brief description of Dibb and Simkin buying proforma tool. The PAMI tool builds on successfully conducted market segmentation and specification or implicit knowledge on targeted market segments and market positioni...

Small business in Russia as an economic and social phenomenon

Directory of Open Access Journals (Sweden)

Guzikova Liudmila

2016-01-01

Full Text Available Today small business is undoubtedly an important part of national economies all over the world. Problematics of small business development turned to one of the most popular areas of study for the Russian researchers in the 1990s. After the market reforms started, a large part of population believed that small business would become a source of wealth and prosperity as for them personally so for the society as a whole. This opinion united academic researchers and practitioners-entrepreneurs, so the activities of the latter gave the empirical material for the first. The main economic functions usually attributed to small businesses are the following: innovation, combating monopolies and maintain a competitive environment, combating unemployment and creating jobs, increasing income of the general population and, consequently, the expansion of consumer demand, increase the professional activity, the development of entrepreneurial skills, spirit, and traditions. Social role of small business is considered as an important institution of civil society and the kernel of the middle class formation as a basis for socio-political stability of the state. In the earlier research of the author it was concluded that in today Russia small business does not perform properly the functions attributed to it by economic theory. Its contribution to innovation is modest. Its antimonopoly role does not fit the theoretical position. The role in job creation is noticeable but it is not accompanied by the role in income creation and by the appropriate indicators of business productivity. The aim of current research is to identify and to explain the specifics of small business in Russia in context of economic theory and social processes based on statistical and factual information.

Build loyalty in business markets.

Science.gov (United States)

Narayandas, Das

2005-09-01

Companies often apply consumer marketing solutions in business markets without realizing that such strategies only hamper the acquisition and retention of profitable customers. Unlike consumers, business customers inevitably need customized products, quantities, or prices. A company in a business market must therefore manage customers individually, showing how its products or services can help solve each buyer's problems. And it must learn to reap the enormous benefits of loyalty by developing individual relationships with customers. To achieve these ends, the firm's marketers must become aware of the different types of benefits the company offers and convey their value to the appropriate executives in the customer company. It's especially important to inform customers about what the author calls nontangible nonfinancial benefits-above-and-beyond efforts, such as delivering supplies on holidays to keep customers' production lines going. The author has developed a simple set of devices-the benefit stack and the decision-maker stack-to help marketers communicate their firm's myriad benefits. The vendor lists the benefits it offers, then lists the customer's decision makers, specifying their concerns, motivations, and power bases. By linking the two stacks, the vendor can systematically communicate how it will meet each decision-maker's needs. The author has also developed a tool called a loyalty ladder, which helps a company determine how much time and money to spend on relationships with various customers. As customers become increasingly loyal, they display behaviors in a predictable sequence, from growing the relationship and providing word-of-mouth endorsements to investing in the vendor company. The author has found that customers follow the same sequence of loyalty behaviors in all business markets.

Business, Economics, Financial Sciences, and Management

CERN Document Server

2011 International Conference on Business, Economics, and Financial Sciences, Management (BEFM 2011)

2012-01-01

A series of papers on business, economics, and financial sciences, management selected from International Conference on Business, Economics, and Financial Sciences, Management are included in this volume.   Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources and natural resources.   The proceedings of BEFM2011 focuses on the various aspects of advances in Business, Economics, and Financial Sciences, Management and provides a chance for academic and industry professionals to discuss recent progress in the area of Business, Economics, and Financial Scienc...

Macro-economic factors influencing the architectural business model shift in the pharmaceutical industry.

Science.gov (United States)

Dierks, Raphaela Marie Louisa; Bruyère, Olivier; Reginster, Jean-Yves; Richy, Florent-Frederic

2016-10-01

Technological innovations, new regulations, increasing costs of drug productions and new demands are only few key drivers of a projected alternation in the pharmaceutical industry. The purpose of this review is to understand the macro economic factors responsible for the business model revolution to possess a competitive advantage over market players. Areas covered: Existing literature on macro-economic factors changing the pharmaceutical landscape has been reviewed to present a clear image of the current market environment. Expert commentary: Literature shows that pharmaceutical companies are facing an architectural alteration, however the evidence on the rationale driving the transformation is outstanding. Merger & Acquisitions (M&A) deals and collaborations are headlining the papers. Q1 2016 did show a major slowdown in M&A deals by volume since 2013 (with deal cancellations of Pfizer and Allergan, or the downfall of Valeant), but pharmaceutical analysts remain confident that this shortfall was a consequence of the equity market volatility. It seems likely that the shift to an M&A model will become apparent during the remainder of 2016, with deal announcements of Abbott Laboratories, AbbVie and Sanofi worth USD 45billion showing the appetite of big pharma companies to shift from the fully vertical integrated business model to more horizontal business models.

Market orientation of business schools and development of professional competencies of students in the tourism business

Directory of Open Access Journals (Sweden)

Rosi Maja

2016-01-01

Full Text Available Recent trends of spreading of market globalization, technological progress, internationalization, privatization and other relevant changes are strategically changing the context in which all institutions of society operate and prosper. The higher education sector is also affected, and, in particular, the business education has to be better aligned with these external realities. In this dynamic and changing environment, students, businesses and other stakeholders require knowledge and skills that will provide them with competency in relation to the current economic situation and technological advances. Tourism sector and whole economy increasingly depend on contemporary knowledge that provides appropriate job competency to students and competitive advantage to the providers of services. Adjustment of public higher education institutions is important for enhancing their market position in increasingly competitive market for business education. There is an increasing number of private business schools that have emerged recently, also in the field of tourism that have seen their great potential for business success and earnings in the increasingly competitive business education market, framed by a very dynamic and competitive environment of business education. In addition, business schools have to deal with the trend of shrinking budgetary (public funding of their operation, which forces them to search for additional funding by providing new educational offerings and strengthening of their market orientation. In the debate about the future of tourism education, there lies a gap between the requirements of the curriculum and the expectations of the industry, which argues that higher education has to serve the tourism of the future - that is to prepare students for a more active role in tourism organizations and in their search for improvements and adaptation to different competitive circumstances. Does business schools' curriculum follow the

The Place of Digital Marketing on Turkish Small Businesses

Directory of Open Access Journals (Sweden)

Serhat Karatum

2017-12-01

Full Text Available In the 21st century, technology develops rapidly and continuously and it affects every aspect of our lives. Marketing concept has been affected by these developments. What we want from marketing and reaching in an increasingly virtualized world is to be a lot faster than the past. Also, new marketing channels have emerged as well. Turkish small businesses, the building blocks of Turkish economy, have the chance of addressing the marketing problems and solving the problems with the digital marketing channels. Small businesses have time and cash money limitations and this restricts their development. It is aimed to inform Turkish small businesses about Turkish population’s digital channel usage and the benefits of using digital marketing channels. As a result, digital marketing is going to improve the speed of renewal process of the Turkish small businesses and competition between them will improve the economy of Turkey. In the 21st century, technology develops rapidly and continuously and it affects every aspect of our lives. Marketing concept has been affected by these developments. What we want from marketing and reaching in an increasingly virtualized world is to be a lot faster than the past. Also, new marketing channels have emerged as well. Turkish small businesses, the building blocks of Turkish economy, have the chance of addressing the marketing problems and solving the problems with the digital marketing channels. Small businesses have time and cash money limitations and this restricts their development. It is aimed to inform Turkish small businesses about Turkish population’s digital channel usage and the benefits of using digital marketing channels. As a result, digital marketing is going to improve the speed of renewal process of the Turkish small businesses and competition between them will improve the economy of Turkey.

Coupled Oscillator Model of the Business Cycle withFluctuating Goods Markets

Science.gov (United States)

Ikeda, Y.; Aoyama, H.; Fujiwara, Y.; Iyetomi, H.; Ogimoto, K.; Souma, W.; Yoshikawa, H.

The sectoral synchronization observed for the Japanese business cycle in the Indices of Industrial Production data is an example of synchronization. The stability of this synchronization under a shock, e.g., fluctuation of supply or demand, is a matter of interest in physics and economics. We consider an economic system made up of industry sectors and goods markets in order to analyze the sectoral synchronization observed for the Japanese business cycle. A coupled oscillator model that exhibits synchronization is developed based on the Kuramoto model with inertia by adding goods markets, and analytic solutions of the stationary state and the coupling strength are obtained. We simulate the effects on synchronization of a sectoral shock for systems with different price elasticities and the coupling strengths. Synchronization is reproduced as an equilibrium solution in a nearest neighbor graph. Analysis of the order parameters shows that the synchronization is stable for a finite elasticity, whereas the synchronization is broken and the oscillators behave like a giant oscillator with a certain frequency additional to the common frequency for zero elasticity.

THE GLOBAL MARKET OF SMALL BUSINESSES BY E-COMMERCE PLATFORMS

Directory of Open Access Journals (Sweden)

Domenico CONSOLI

2016-06-01

Full Text Available Nowadays we live in a global market era. For small businesses (SBs, that do not have financial and human resources, to sell in a big market by an e-commerce platform can be a competitive strategy. The electronic platform can reinforce the weaknesses of an absence of a commercial network to interact with end customers, especially if they live in another country. The platform allows small businesses to operate on the long tail. In fact they can sell also few specific products /services to a large number of people in a global context. Obviously, in economic terms, Small Businesses cannot compete with the big ones that can have most advanced technology and software for information processing. However, for SBs the reduced availability of resources is not an impediment to sell in a global market. Owners of SBs can directley spend and devote part of their free time to support the online sale. Being lean and flexible enterprises they can execute more quickly orders, collected by the website, and therefore the distribution process is more fast. In the paper we describe a research on e-commerce in a small companies sample and in particular an analisys of websites and interviews, in dept, to entrepreneurs.

DECREASE IN SOCIAL AND ECONOMIC CONSEQUENCES TECHNOLOGICAL DEVELOPMENT BASE INDUSTRIES BY FORMATION OF EFFECTIVE REGIONAL POLICY OF SUPPORT SMALL BUSINESS

Directory of Open Access Journals (Sweden)

A.G. Shelomentsev

2006-12-01

Full Text Available Clause is devoted to an actual problem of decrease in negative consequences of technological development of key economic branches of the industry at a regional level. During social and economic transformations to Russia to the beginning of 90th years XX of a century there has been begun complex process of re-structuring of key economic branches of the industry, including technological, social and economic transformations. During re-structuring by one of key directions of the decision of existing social problems there is a formation of effective policy of support of small business at a regional and local level. Creation of favorable conditions for development of small business allows for short time and at rather low expenses to smooth disproportions of social and economic development of territories arising at re-structuring. Flexibility inherent in small business, mobility and adaptibility to changeable market conditions can promote the decision of problems of social stability, maintenance of employment and saturation of the consumer market. Creation of the enterprises of small business on the basis of local natural-economic resources raises social and economic potential of industrial territories.

Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance

Directory of Open Access Journals (Sweden)

Lili Karmela Fitriani

2016-02-01

Full Text Available This research is an empirical study on Batik SMEs (Small Medium Enterprises in Cirebon District, West Java. This study analyzes the effect of proactivity power business, market orientation, and competitive advantage towards marketing performance. The subjects of this research were 215 Batik SMEs in Cirebon District West Java. The analysis was done using Structural Equation Modeling (SEM, AMOS ver. 18. The result shows that proactivity power business, market orientation, and competitive advantage give positive influence on marketing performance of  Batik SMEs. The research implication is when SME businesses focus on the effort in improving their proactivity power business and competitive advantage, it will give positive impact on marketing performance. Other research finding reveals that  the orientation of customer and orientation of competitor have some effects on marketing performance. In addition, SME businesses should know what customers want and they should be able to identify their competitors in order to improve their marketing performance.

Population issues in economic planning: uses of demography in business.

Science.gov (United States)

Graham, R J

1984-01-01

Economists use demography in planning and forecasting business needs. As a bank, Westpac uses the information for its own internal business purposes and to assess general economic trends. Externally, the bank is expected by government and the public to have some authoritative views on the state of the economy. To form these views, it is necessary to understand a very wide array of statistical indicators, including demographic statistics. The main population issues of concern are: size, location, and changes in the population of Australia as a whole and by State; labor force (including projections); age profile of Australia and by State. The major source for this information is the Australian Bureau of Statistics. More detailed patterns often emerge, particularly for individual States, from papers prepared by others. This information is used by Westpac in 3 main planning areas and 2 broad assessment areas: planning -- location of bank branches, products/services offered, and marketing of products/services; and assessment -- economic outlook (labor force, housing needs, demand for funds) and specific industries. Recently, Westpac restructured its organization to cater to the changing needs of customers and the changing geographic patterns of population spread. The bank now has 4 major groups: retail financial services for personal and commercial markets; corporate and international; management services; and group planning (includes economic department). To offer products that fit the market, the bank needs to know the characteristics of the population by age, spending patterns, lifestyle preferences, and investment needs. Within Australia, a relatively new service offered by most financial institutions, which is directly related to population issues, is a counseling service for retirees. Westpac has a product called Club 55, which is a package of services designed for persons who have retired or are planning to retire. Another clearly perceived community need is for

Value in business markets: What do we know? Where are we going?

OpenAIRE

Lindgreen, Adam; Wynstra, Finn

2005-01-01

Purpose - To present a literature review on value in business markets, both from the perspective of the marketing and the purchasing and supply process.\\ud \\ud Design/methodology/approach - Explores some of the early research strands on value including value analysis and engineering, the augmented product concept, consumer values and economic value of customers. Categorizes the past and more recent research according to two distinct levels of analysis - the value of good and services versus t...

Marketing in Germany: A market research for a start-up business of cake making/decorating business in Frankfurt

OpenAIRE

Bondar, Kristina

2016-01-01

The research problem was to make a market analysis of cake making/decorating business in Frankfurt, Germany. Based on the research process, customers’ attitudes towards cake making/decorating companies were found out. The main objective of the thesis was to know targeted customer behavior and opinions towards a business idea of initiating business in cake making/decorating, in order to find out if it will be profitable or not. This thesis consists of four sections: Introduction, Market ...

Economic performance of photovoltaic water pumping systems with business model innovation in China

International Nuclear Information System (INIS)

Zhang, Chi; Campana, Pietro Elia; Yang, Jin; Yan, Jinyue

2017-01-01

Highlights: • A new business model of PV systems is proposed for PV water pumping systems (PVWP). • Three PVWP and one PV-roof scenarios are analysed to estimate economic performance. • The impacts of market incentives in four PV scenarios are insubstantial for its economic payback. • The PVWP system with added-value products will improve economy potential. - Abstract: Expansion by photovoltaic (PV) technologies in the renewable energy market requires exploring added value integrated with business model innovation. In recent years, a pilot trial of PV water pumping (PVWP) technologies for the conservation of grassland and farmland has been conducted in China. In this paper, we studied the added value of the PVWP technologies with an emphasis on the integration of the value proposition with the operation system and customer segmentation. Using the widely used existing PV business models (PV-roof) as a reference, we evaluated discounted cash flow (DCF) and net present value (NPV) under the scenarios of traditional PV roof, PVWP pilot, PVWP scale-up, and PVWP social network, where further added value via social network was included in the business model. The results show that the integrated PVWP system with social network products significantly improves the performance in areas such as the discounted payback period, internal rate of return (IRR), and return on investment (ROI). We conclude that scenario PVWP social network with business model innovation, can result in value add-ins, new sources of revenue, and market incentives. The paper also suggests that current policy incentives for PV industry are not efficient due to a limited source of revenue, and complex procedures of feed-in tariff verification.

Business Students' Perceptions of Ethics in Marketing.

Science.gov (United States)

Gaedeke, Ralph M.; And Others

1992-01-01

A survey investigating perceptions of 327 students about ethics in marketing today found that (1) students believe business leaders should be accountable; (2) they do not perceive the value of codes of ethics; and (3) they believe ethics should be taught in business and marketing curricula. (JOW)

Patching. Restitching business portfolios in dynamic markets.

Science.gov (United States)

Eisenhardt, K M; Brown, S L

1999-01-01

In turbulent markets, businesses and opportunities are constantly falling out of alignment. New technologies and emerging markets create fresh opportunities. Converging markets produce more. And of course, some markets fade. In this landscape of continuous flux, it's more important to build corporate-level strategic processes that enable dynamic repositioning than it is to build any particular defensible position. That's why smart corporate strategists use patching, a process of mapping and remapping business units to create a shifting mix of highly focused, tightly aligned businesses that can respond to changing market opportunities. Patching is not just another name for reorganizing; patchers have a distinctive mindset. Traditional managers see structure as stable; patching managers believe structure is inherently temporary. Traditional managers set corporate strategy first, but patching managers keep the organization focused on the right set of business opportunities and let strategy emerge from individual businesses. Although the focus of patching is flexibility, the process itself follows a pattern. Patching changes are usually small in scale and made frequently. Patching should be done quickly; the emphasis is on getting the patch about right and fixing problems later. Patches should have a test drive before they're formalized but then be tightly scripted after they've been announced. And patching won't work without the right infrastructure: modular business units, fine-grained and complete unit-level metrics, and companywide compensation parity. The authors illustrate how patching works and point out some common stumbling blocks.

NASA technology utilization program: The small business market

Science.gov (United States)

Vannoy, J. K.; Garcia-Otero, F.; Johnson, F. D.; Staskin, E.

1980-01-01

Technology transfer programs were studied to determine how they might be more useful to the small business community. The status, needs, and technology use patterns of small firms are reported. Small business problems and failures are considered. Innovation, capitalization, R and D, and market share problems are discussed. Pocket, captive, and new markets are summarized. Small manufacturers and technology acquisition are discussed, covering external and internal sources, and NASA technology. Small business and the technology utilization program are discussed, covering publications and industrial applications centers. Observations and recommendations include small business market development and contracting, and NASA management technology.

CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS-TO-BUSINESS MARKETING: EXAMPLE OF TOURISM SECTOR

Directory of Open Access Journals (Sweden)

Demet TUZUNKAN

2018-04-01

Full Text Available The aim of this study is to demonstrate how customer relationship management systems are implemented in tourism companies that do business-tobusiness marketing. The study firstly tries to explain the concepts of business-tobusiness marketing and customer relations management. The existence and implementation of customer relationship management systems, particularly in business-oriented organizations, is crucial in order to make a difference in the globalizing world where competition conditions are gradually increasing. In order to achieve this, it has been evaluated how the customer relationship management systems are formed, how they are implemented, and what advantages they provide by conducting interviews with the employees in the companies that are business-tobusiness marketing in tourism sector and business areas. In methodology, semistructured interview technique has been used which enables qualitative data collection as a method in order to reach the goal of the study. As a result of the interviews and research, it has been established that customer relations management in B2B tourism companies is quite vital to be more productive, work efficiently, support marketing activities considerably and therefore increase the sales volume.

The Market - between Marketing and Economics

DEFF Research Database (Denmark)

Bruun, Charlotte

2015-01-01

is applicable in real life situations. Furthermore we shall discuss implications of the global disintegration of production, and the growing content of intangibles (experiences) in the goods we consume, for our understanding of the market. This takes us to a plausible theoretical explanation of the smile......We all know what a market is, but when it comes to theorizing about markets and modelling them, there are differences within the fields of economics and marketing management. Here we shall try to locate the cause of these differences, and discuss when the economic concept of an ideal market...

Understanding How to Use Mobile Marketing in Small Businesses

Science.gov (United States)

Doleman, John P.

2017-01-01

Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve…

A Green Marketing Course for Business Undergraduates

Science.gov (United States)

Rudell, Fredrica

2011-01-01

Since the 1970s, periodic calls have been made for incorporation of sustainability issues into marketing and other business courses. Now more than ever, we need to prepare students for careers in the green economy. This article will describe the author's experience teaching a Green Marketing course to business undergraduates. A review of content,…

CORPORATE BUSINESS ENVIRONMENT AS A SET OF ECONOMIC CONDITIONS FOR BUSINESS DEVELOPMENT

Directory of Open Access Journals (Sweden)

Svetlana A. Gusar

2015-01-01

Full Text Available Intellectual resources are widely used in the formation of corporate business environment. This environment is a new phenomenon in the system of socio-economic relations. The corporate business environment is a set of economic conditions for the development of entrepreneurship, business life. In this environment, exercise more incentives to work, increasing the level of economic freedom, including the freedom of movement of the resource, including intellectual, production components. It is therefore important and necessary to give its definition from the perspective of both economic and organizational-administrative relations, which is a key objective of this research. In addition, the article carried out a comprehensive assessment of how the corporate environment for the development of regional business and knowledge of the mechanisms of the effect of factors internal and external environment for the development of corporate business environment.

Multi-Level Marketing as a business model

Directory of Open Access Journals (Sweden)

Bogdan Gregor

2013-03-01

Full Text Available Multi Level Marketing is a very popular business model in the Western countries. It is a kind of hybrid of the method of distribution of goods and the method of building a sales network. It is one of the safest (carries a very low risk ways of conducting a business activity. The knowledge about functioning of this business model, both among theoreticians (scanty literature on the subject and practitioners, is still insufficient in Poland. Thus, the presented paper has been prepared as — in the Authors' opinion — it, at least infinitesimally, bridges the gap in the recognition of Multi Level Marketing issues. The aim of the study was, first of all, to describe Multi Level Marketing, to indicate practical benefits of this business model as well as to present basic systems of calculating a commission, which are used in marketing plans of companies. The discussion was based on the study of literature and the knowledge gained in the course of free-form interviews with the leaders of the sector.

Relationship Marketing: An Analysis of Relationship Business-To-Business at Multi Brand Retailers From Surfwear

Directory of Open Access Journals (Sweden)

Kátia Pinheiro Lamarca

2014-06-01

Full Text Available In the current market environment, a good relationship with clients proves to be an essential item to be worked on maintaining competitive advantages. Especially in  relationships business-to-business, between retailers and their suppliers where transactions have high economic value. The level of difficulty in managing this relationship further increases in multi brand companies, which have high offer from suppliers. Therefore, this article aims to study the degree of satisfaction of multi brand retailers in surfwear apparel segment when it comes to the relationship with their suppliers. The survey was applied to a closed mailing of companies in the sector, and the responses were analyzed to verify the accuracy of the hypotheses raised by the authors, from the previously studied literature. Specific items on the actions of relationship marketing have had higher degree of dissatisfaction, and presented interesting links between the degree of satisfaction of retailers and the years of relationship with the supplier, the number of stores and the volume of purchases effected.

MARKETING STRATEGY FOR START UP BUSINESS OF BROILER PEKING DUCK FARM WITH ECO-GREEN INTEGRATED

Directory of Open Access Journals (Sweden)

Silitonga N.

2018-04-01

Full Text Available The increasing number and the rate of Banten population growth from year to year make it as a potential market which is quite large for the development of broiler duck farming business in the future. In this case, intensive system broiler Peking duck farming which is integrated, economic, and eco-green intensive, eco-green commonly utilizes Azolla microphylla and flour of pluchea leaves and other germ plasmas as the feed supplements. As a company in Peking duck farming with Eco Green concept, it requires the right marketing strategy to get into the target market. Therefore, the focus of this study is the marketing strategy to start up the business of eco-green integrated Peking duck farming. The results of the analysis of this study are that the marketing strategies used are: objectives and target marketing; analysis of market situation, market size, market share, market description; strategy of marketing, segmenting, targeting, positioning; tactics of marketing, networking, interaction, common interest, experience; CRM, continuity marketing, one to one marketing, partnership; blueprint for building a winning sales force; marketing budget, sales estimation, net marketing contribution.

7 CFR 371.5 - Marketing and Regulatory Programs Business Services.

Science.gov (United States)

2010-01-01

... 7 Agriculture 5 2010-01-01 2010-01-01 false Marketing and Regulatory Programs Business Services... AUTHORITY § 371.5 Marketing and Regulatory Programs Business Services. (a) General statement. Marketing and Regulatory Programs Business Services (MRPBS) plans and provides for the agency's human, financial, and...

The role and significance marketing in modern business operation

OpenAIRE

Simonović, Zoran; Miletić, Slavomir; Miletić, Vuk

2012-01-01

Marketing is a science that deals with the market, market needs and the ways of meeting these needs. Marketing, as a business philosophy of intensive production, is focused on analyzing and noticing all the problems referring to the distribution and selling of the goods from the producer to the consumer. This field is constantly developing together with market expansion and its goal is to set the theoretical background for the market business strategies. In marketing theory, the market succes...

SERVICES MARKETING WITHIN BUSINESS-TO-BUSINESS CONTEXT: A CONTENT ANALYSIS OF 1996 – 2014 PERIOD

Directory of Open Access Journals (Sweden)

Ceren Akman Biyik

2017-06-01

Full Text Available The aim of the study is to conduct a content analysis of services marketing within business-tobusiness context that were published between years 1996-2014. A qualitative approach was used and content analysis was conducted on 71 articles from 24 journals in this study. Firstly, thematic investigation was conducted, and then coding process was completed. According to the results of content analysis, top research topics are determined based on services marketing and business-to-business context. The findings of the study also showed the least studied topics and shed light on new research areas to the researchers in the field of services marketing and business-to-business.

QUANTITATIVE AND QUALITATIVE DIMENSIONS OF BUSINESS CONSULTING MARKET IN THE REPUBLIC OF MOLDOVA

Directory of Open Access Journals (Sweden)

Natalia LOBANOV

2016-06-01

Full Text Available Business-consulting services, as well as any other product, are designed to be sold;however, the recipients of such services shouldrecognize the need to invest in harnessing organizational knowledge of the enterprise, which requires a certain level of economic maturity,managerial intelligence and well developed management skills. On the other hand, the domain of business consulting services is determined by the availability of market knowledge, professional experience and technologies that match those organizational and production problems that require intervention to be resolved. These technologies and knowledge have to be systematized, adapted and incorporated into a form that allows its use and transmission by the consultant to the customer during advisory mission. This study has the aim to determine the interdependencies between supply for business consulting services in the Republic of Moldova,and for this purpose, there were investigated the following aspects: the identification of factors of influence and trends that are manifested on the local advisory services; market research performance made by an industrial survey in order to assess the situation on the market of consulting services, its advantages and constraints; formulating estimates of market development forecasts for consulting services in Moldova for the period of 2016-2020.

Deliverable 1.2.1 Market Analysis and Business Plan

DEFF Research Database (Denmark)

Peterson, Carrie Beth

2009-01-01

Deliverable 1.2.1 - Market Analysis and Business Plan The main objective of this deliverable is to provide a short overview of 4 communities involved in the pilots, envisaged type of solutions and architectures to be deployed (chapter 2) and market analysis at regional level (chapter 3......) with related business cases. The Market analysis will provide an overview of market requirements, current status and opportunities for the pilot service that will be provided in the context of ISISEMD. This will be realised by performing detailed studies on various sources. Proposals for business modelling...... and business cases (chapter 4) will rely on the concept of value chains. Value chains typically consist of several providers, which together produce a complex product or service....

Energy efficiency business options for industrial end users in Latin American competitive energy markets: The case of Colombia

Science.gov (United States)

Botero, Sergio

2002-01-01

Energy markets today in Latin America and worldwide are being restructured from monopolies, either state-owned or privately-owned, to be more openly competitive and incorporate more participation from the private sector. Thus, the schemes that were formerly developed to foster end use energy efficiency are no longer applicable because they were based on mandatory regulations made with political decisions, without sufficiently considering economic feasibility. A consensus exists that the only way energy efficiency could survive in this new paradigm is by being market oriented, giving better services, and additional options to users. However; there is very little information on what end users prefer, and which options would most satisfy customers. Using Colombia as a case study, this research determines and categorizes the energy efficiency business options for large energy end users that can freely participate in the competitive energy market. The energy efficiency market is understood as a market of services aiming to increase efficiency in energy use. These services can be grouped into seven business options. A survey, following the descriptive method, was sent to energy end users in order to determine their preferences for specific energy efficiency business options, as well as the decision-making criteria taken into account for such options. This data was categorized in ten industry groups. As a conclusion, energy efficiency providers should adapt not only to the economic activity or processes of each customer, but also to the potential business options. It was also found that not all industries consider performance contracting as their most preferred option, as a matter of fact, some industries show much higher preference for conventional business options. Among end users, the divergence in option preferences contrasted with the convergence in decision-making criteria. The decision-making criteria "cost-benefit ratio" overwhelmed all other criterion. End users

Ethiopian Journal of Business and Economics (The)

African Journals Online (AJOL)

The Ethiopian Journal of Business and Economics (EJBE) is a biannual ... in the fields of Accounting and Finance, Economics, Business Management, and Public ... and inter- and multi-disciplinary debate on the issues involving the four fields ...

Critical success factors in the lithuanian electronic business market

OpenAIRE

Žvirblytė, Justina

2007-01-01

By seeking to be active participant in the global market without information technologies would be impossible to implement the innovative business decisions. Market conditions in growing economy and competition, business globalization as well as innovations in the field of information and communication technologies the companies stimulate to invest in development of the electronic business increasingly. Electronic business – is a use of modern means of information and communication technologi...

Analysis of the economics of typical business applications of solar energy

Science.gov (United States)

1981-11-01

An economic analysis is provided of flat plate collector systems in industrial, commercial, and agricultural business applications in a variety of locations. A key element of the analysis is the federal solar investment tax credit. The SOLCOST Solar Energy Design Program is used for the study. The differences between industrial agricultural and commercial applications are considered, as are finance and tax data and fuel data. The rate of return and payback are the criteria used to compare the economic viability of systems. Market penetration estimates for process steam were derived for seven southwestern states where direct solar radiation is highest.

Economic growth and business cycles

NARCIS (Netherlands)

Canton, E.J.F.

1997-01-01

This thesis contains five essays on economic growth and business cycles. The main focus is on the interaction between economic growth and the cycle: is cyclical variability good or bad for the long-run rate of economic growth? The introduction aims to provide some empirical evidence for an

A Scientometric Analysis of Publications in the Journal of Business-to-Business Marketing 1993–2014

DEFF Research Database (Denmark)

Young, Louise; Wilkinson, Ian; Smith, Andrew

2015-01-01

underlying conceptual themes: relationships, market, study, and business. But the focal mix of concepts has changed over time, from a narrower initial focus on distribution and power and conflict, to a greater focus on firm business marketing strategy and pedagogy, to a focus on networks, the Internet......ABSTRACT: Purpose: To conduct a scientometric analysis of the contents of the Journal of Business-to-Business Marketing from 1993 to 2014. Methodology/approach: The authors use the Leximancer computer-aided text analysis program, which reliably and reproducibly identifies the main concepts embedded...... and more collaborative relations, to a focus, in the most recent period, on psycho-social network concepts, such as trust and commitment. Research implications: The results complement and provide a baseline for evaluating and comparing researcher-conducted literature reviews of business marketing and JBBM...

Small Group Activities for Introductory Business Classes.

Science.gov (United States)

Mundrake, George

1999-01-01

Describes numerous small-group activities for the following areas of basic business education: consumer credit, marketing, business organization, entrepreneurship, insurance, risk management, economics, personal finance, business careers, global markets, and government regulation. (SK)

The Underreported Use of Integrated Marketing Communication by Smaller Businesses.

Science.gov (United States)

Johnson, Ed

This research suggests integrated marketing communication (IMC) is widely used by small business. In a survey of Midwest businesses, it was found that smaller business tend to integrate their marketing communication to the same extent as do larger businesses. Their advertising, P.R., and sales promotion are as likely to present a unified message,…

E-marketing channels : The digital influence on small sized businesses

OpenAIRE

Lam, Linh

2010-01-01

The inception of e-marketing is from the middle of 1990s. Since then the number of companies who apply it are increasing. E-marketing can bring many advantages for business such as cost effective, worldwide reach and access, time, space, interactivity, value added and competition. The traditional ways of doing e-marketing are still going on. Yet, e-marketing having rising up provides not less convenience for businesses. The cost of conducting business is especially cheaper. It becomes the pro...

The Influence of Social Economic Business Environment on Thermography Business Socialinės ekonominės verslo aplinkos įtaka termovizinių tyrimų verslui

Directory of Open Access Journals (Sweden)

Rūta Poželaitė

2011-02-01

Full Text Available

Lithuanian economy survives a recession, business is increasingly difficult to operate in the Lithuanian market. One of the first who suffered the consequences of the economic recession is construction business pushing into difficulties business-related businesses and residents. Due to economic downturn the prices of the construction decreased, consumer spending power diminished, bank lending conditions became tighter, which further undercut the market for construction services. Economic growth has changed the attitude of the population to a warm home, quality of the construction. Although thermography used in the construction industry allows construction companies to ensure their quality of work, people find their homes of poor thermal insulation, moisture retention and more effective to plan for repairs, to check the quality of work carried out by builders and trou-bleshooting to save heat energy and reduce heating costs, but demand for thermography was not great. It is therefore important to find out how the socio-economic environment influences the business of thermography, whether the socio-economic environment al-lows it to develop, or, otherwise, whether it is becoming a threat, reducing the demand for thermography. The aim of this paper is to explore the socio-economic impact on the business environment of thermography business. The methods used in the study were: scientific literature review, secondary data analysis, questionnaire, interview, comparison, clustering methods, PESTLE analysis.The business environment of thermography business can be defined as the business envi-ronment including the global environment and macro environmental factors which affect the entire business, affect success or failure of a business and which the company could not control, and micro-factors that directly affect the

Business groups and internal capital markets

NARCIS (Netherlands)

Gonenc, Halit; Kan, Ozgur B.; Karadagli, Ece C.

2007-01-01

We compare the performance of firms affiliated with diversified business groups with the performance of unaffiliated firms in Turkey, all emerging market. We address the question of whether group-affiliated firms create internal capital markets or control large cash flows. Our findings indicate that

Teaching Business and Economic Journalism: Fresh Approaches

Science.gov (United States)

Weber, Joseph

2016-01-01

Teachers of business and economic journalism are developing creative approaches to attracting students and educating them in a field many find daunting. To recruit, some avoid using the terms "business" or "economic" in course titles, preferring "financial basics" and "financial literacy." Many use novel…

A marketing plan for Oqtopus in the Spanish market

OpenAIRE

Campos, Catarina Alexandre Mota de

2011-01-01

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics This is an academic work developed in the context of the Master Degree in Management lectured by the Nova School of Business and Economics. One of the goals of this work project was to apply some of the business and marketing concepts acquired during the master’s academic year. Within the Market Technology Transfers’ Field Lab, this...

MARKETING CONCEPT TO IMPROVE BUSINESS ASSOCIATIONS’ ACTIVITY EFFECTIVENESS

Directory of Open Access Journals (Sweden)

L. Paschuk

2013-11-01

Full Text Available The major problems and perspectives of Ukrainian business associations were defined, definition of business association was developed, key stakeholders of business association were subdivided, marketing mix components of non-profit organisation were identified.

Educating Business Marketers: A Lack of Common Ground in the Curriculum?

DEFF Research Database (Denmark)

Brennan, Ross; Skaates, Maria Anne

2001-01-01

The paper is concerned with the issue of curriculum development in the field of business to business marketing. While there is no single right way to teach business marketing, many students, educators and practitioners prefer a curriculum composed of a single, widely accepted body of knowledge....... By analysing textbooks (in French, German, English and Swedish) and course designs (from five countries) it is established that there is no single accepted business marketing curriculum, and that there are implicit controversies in the curriculum. The purpose of the paper is to make explicit those implicit...... controversies, and to promote debate on the transmission of business marketing knowledge through the undergraduate and postgraduate curricula....

Economic and Accounting Issues Regarding Business Combination

OpenAIRE

Asalos Nicoleta; Georgescu Cristina Elena

2011-01-01

Some businesses units do not survives the competition and finally close the business. Hence the excessive competition became a very powerful cause of business combination. Elimination of competition means creating monopoly in the market. Adopting IFRS 3 was to improve the relevance, reliability and comparability of the information that a reporting entity provides in its financial statements about a business combination and its effects.

Economics of Metal Markets

OpenAIRE

Tilton, J.E.

1984-01-01

Simple economic principles can provide useful insights into the behavior of metal markets. In applying these principles, however, the analyst must take into account technology, market structure, government policies, and other institutional factors influencing the nature of metal supply and demand. Knowledge of both economics and the metal markets is essential. One without the other is likely to lead to sterile or even misleading results. In support of the above conclusion, this study exa...

The business of self-monitoring of blood glucose: a market profile.

Science.gov (United States)

Hughes, Mark D

2009-09-01

The market for self-monitoring of blood glucose (SMBG) approached $8.8 billion worldwide in 2008. Yet despite dramatic double-digit growth in sales of SMBG products since 1980, the business is now facing declining prices and slower dollar growth. Given that SMBG meters and test strips are viewed by consumers and insurers as essentially generic products, it will be extremely challenging for new market entrants to displace well-entrenched existing competitors without a truly innovative technology. Also, in the face of declining glucose test strip prices, market expansion can only occur through identification of more of the undiagnosed diabetes population and convincing existing diabetes patients to adopt glucose testing or to test more frequently. Ultimately, a combination of technology innovations, patient education, and economic incentives may be needed to significantly expand the SMBG market and build sustainable long-term dollar growth for SMBG vendors. 2009 Diabetes Technology Society.

Development of the businesses through the companies for market research

Directory of Open Access Journals (Sweden)

Agim Zuzaku

2015-03-01

Full Text Available Market research as the main part of the marketing is very important for the development of businesses as well as for the opportunity in the creation new jobs. The purpose of this paper is to provide the incentives for the businesses to conduct market research while justifying that the market research is an important factor in the decision making process of the businesses and it impacts the development of their business activities by creating a safe decision-making through market research. In order to convert successfully any business ideas with high capital incomes, it is important for the companies to understand and to determine the right value of their investment. For this particular reason, it is important to address the thesis about how the investment in the market research proves the usefulness or the profit for the company. Nowadays, the market research is not only conducted to gather the information about the market and the collection of data. However, very often it is used even to assist in the identification of the opportunities for the future (this has been referred several times as “market research” ‘to point out the difference from’ data collection’. Market research is priceless in the creation process of the new products, services, brands or advertisements (Keegan, 2009. In the case of Kosovo, market research has found very limited room within the strategies for business development. According to the Kosovo Statistics Agency, during 2013, a total of 9421 enterprises have been registered, whereas in total 1508 enterprises or 16 % of the enterprises registered in 2013 have closed (Kosovo Statistics Agency, 2014. In the framework of this research, we have performed a research with the companies that provide services for market research in order to find out how a market research in Kosovo is conducted and in case the number of market research is increased, how much would it impact the creation of new jobs.

INTERNATIONALIZATION OF ECONOMIC ACTIVITIES AND GOVERNMENT’S INVOLVEMENT IN THE MARKET ECONOMY

Directory of Open Access Journals (Sweden)

Nicolae ŢÂU

2017-03-01

Full Text Available Expanding economic relations and creating an international business environment, international business and the internationalization of the commercial transactions across national borders have become a prerequisite for companies, regardless of the activity they carry. Thus, internationalization is seen as a set of strategic methods, techniques and tools necessary to the companies to function abroad. As the effects of – fiscal and monetary – policies on the global demand and supply are unpredictable in time and space, it appears the requirement to substantiate, develop and put into practice a stabilizing strategy. Besides the indexes showing the evolution of the demand and supply, the market can offer economic agents other analysis and decision parameters as well, such as: economic and financial instruments for influencing the behaviour of the business environment.Obviously, the results depend also on how the authorities (legislative and executive, central and local work for a friendly business environment. There are two mechanisms that can be used for this purpose: fiscal policy (measures to enhance or reduce taxes, dues and public spending initiated by the Government and approved by Parliament; monetary policy (setting the interest rate and the money supply, respectively of the money stock for a specified period of time emitted and monitored (supervised by the National Bank.

Marketing of tourism business and utilisation of the Internet

OpenAIRE

Taskov, Nako; Boskov, Tatjana; Metodijeski, Dejan

2011-01-01

The potential benefits of using the Internet as a marketing tool in the tourism industry have been already perceived. These benefits include cost-savings, speed, accessibility, communication of large volumes of information, customer convenience, improved customer relationship management, improved target marketing, and a world-wide reach for smallest tourism business. In this way, the Internet is tool which may assist small businesses in both their global and domestic marketing. ...

New Market Business Strategies : a comparative study of selected Norwegian entrepreneurial companies

OpenAIRE

Tiltnes, Anders Arnesen

2012-01-01

This thesis is based on two assumptions: that disruptive technology changes the conditions of how new businesses are created, and that effective management methods and the adaption of internet facilitate an increasingly more rapid change in most markets. This thesis argues that any company doing business in a segmented or a new market (i.e. an entrepreneurial company) could consider using a new market business strategy. This thesis introduces the term New Market Business Strategy as a ge...

Characteristics of the brand building on the business (B2B market

Directory of Open Access Journals (Sweden)

Gligorijević Mirjana

2011-01-01

Full Text Available This paper analyzes the characteristics of the brand building in the business (B2B market. Branding strategy at the business market is complex and difficult to implement because of the many limiting factors. Building a brand in the business market is marked by very specific characteristics of industrial products. The value of B2B brands is built through functional characteristics and performances of the product (functional values and emotional value, which together guarantee the delivery a unique experience of business customers. All marketing mix tools can be considered to be branding instruments. The purpose of this paper is to emphasize the importance of applying a branding strategy on business market.

Resources of the workers of small and medium business and their well-being in the labor market

Directory of Open Access Journals (Sweden)

Yu Yu Chilipenok

2016-12-01

Full Text Available The article presents the results of the study aimed to describe the employee of small and medium business as a subject of the contemporary Russian social and labor relations in terms of his resource endowments. From the theoretical point of view, the study was conducted within the resource-based approach: the main resources of small and medium business employees, their behavior in the labor market as depending on the resource supply were analyzed on the data of the Russian monitoring of the economic situation and the health of the population (RLMS of the National Research University “Higher School of Economics”. The employees’ well-being in the labor market was measured by the fear to lose one’s jobs, and confidence in the ability and the desire to find a new job. Based on the empirical data the authors identify average, normal levels of resource endowments, and the features of the subject of social and labor relations in the light of particular levels of different resources supply. The authors note the low economic security of small and medium business employees as a reason for the financial factor to have a decisive influence on the behavior of this category of workers in the labor market. There also conclusions about the importance of information and innovative resource and workers’ health to realize their independent position in the labor market and get ready for the labor mobility.

Marketing Mix Implementation in Small Medium Enterprises: A Study of Galeristorey Online Business

Directory of Open Access Journals (Sweden)

Rora Puspita Sari

2017-03-01

Full Text Available The purpose of this paper is to evaluate the implementation of marketing mix in online business company, whether the online business adopt solely the traditional marketing mix model or the internet factors is also included, since the business platform itself in on social media. Descriptive research and content analysis using interview and observation were used to analyse the marketing mix implementation in Galeristorey online business. Evidence suggested that Galeristorey implemented few elements of the marketing mix both the traditional marketing mix and the online marketing mix. The cause of the limited use of marketing mix elements because of the barriers faced by Galeristorey as an SME. Further researcher may widen the research sample and creates empirical study on the marketing mix implementation of online business that used social media as its main business platform.DOI: 10.15408/etk.v16i1.3950

Model of high-tech businesses management under the trends of explicit and implicit knowledge markets: classification and business model

OpenAIRE

Guzel Isayevna Gumerova; Elmira Shamilevna Shaimieva

2015-01-01

Objective to define the notion of ldquohightech businessrdquo to elaborate classification of hightech businesses to elaborate the business model for hightech business management. Methods general scientific methods of theoretical and empirical cognition. Results the research presents a business model of hightech businesses management basing on the trends of explicit and explicit knowledge market with the dominating implicit knowledge market classification of hightech business...

Marketing plan for a web shop business

OpenAIRE

Koskivaara, Leonilla

2014-01-01

Internet has changed the buying behavior of consumers during the past years and companies need to adapt to the changes. Web shop business is an important sales channel of today’s companies. Advantages of a web shop business include cost effectiveness and potential to do business globally. Challenges of a web shop business include search engine optimization and running both, a retail store and a web shop at the same time. Social media has become an important marketing channel and has bec...

A LITERATURE REVIEW ON CAUSE-RELATED MARKETING STRATEGIC ORIENTATION IN BUSINESS RESEARCH

Directory of Open Access Journals (Sweden)

Marcela Sefora Sana

2015-07-01

Full Text Available A long time economic and social objectives have been seen as competing, but academic researchers underline that this two directions may converge in certain situations. Companies belong to communities where they develop their activities. When the social goals of the communities are related to the main objectives of the company, sustaining a social cause could produce economic benefits, in this case corporate philanthropy and shareholders interest take the same direction. Cause-related marketing is a marketing concept that gained more interest in the last three decades and exemplifies how social and economic objectives are achieved in a strategic manner in promoting campaigns. Researches in business and non-profit organizations reveal that cause-related marketing campaigns sustain the growth of market share and sales, and help at improving brands image. More and more companies and non-profit organizations find cause-related marketing as a strategic tool suitable for building long term relations to the customers, for increasing brand awareness, for gaining a social responsible corporative image, for supporting local community or for producing transformation in sustaining causes at global or international level. The study analyses the definitions of cause-related marketing the presence and evolution of the concept in the academic literature, and marketing terms that are connected more often to this concept. Comparative to non-profit marketing concept, cause-related marketing gained a larger interest in literature. On the other side, corporate philanthropy is still a concept that gains more interest than cause-related marketing in academic literature, being a more commune way used by companies in collaboration to non-profit organizations. Tided to cause-related marketing concept literature review reveals concepts as: consumer behaviour, brand image and corporate social responsibility being more often analysed. The salience of the consumer perspective

Business Ethics in Globalized Financial Markets

OpenAIRE

Peter Koslowski

2006-01-01

Globalization extends the space of the things that are simultaneous for the human. This applies particularly to the decision-making in financial markets. The global market for capital is one of the main causes for globalization. How is this process of globalization to be judged from the point of view of business ethics? The paper investigates the ethical foundations of capital markets and of financial consulting. It analyzes the foundational theories of corporate governance in the Anglo-Ameri...

The importance of business intelligence in the bank strategic marketing

Directory of Open Access Journals (Sweden)

Đorđević Bojan

2006-01-01

Full Text Available Marketing philosophy today is inevitable for many financial institutions which are dealing with big competition in the market. Banking institutions while transforming from traditional to modern banks, must put in a first place acceptance of marketing principals, i.e. they must focus on consumers (users of bank's products & services. Implementing new technologies in business, banking market competitors are facing many innovations in products/services and processes, and a wide range of offers in banking and non-banking financial organizations. That invokes the need for modern technological solutions in gathering and processing a lot of market information and individual tracking of every client's activities (one-to-one. In those circumstances, there's great necessity to implement business intelligence system in banks, that can significantly help in finding and realization of adequate marketing strategies in banking business.

AN ECONOMIC ANALYSIS OF THE DETERMINANTS OF ENTREPRENEURSHIP: THE CASE OF MASVINGO INFORMAL BUSINESSES

Directory of Open Access Journals (Sweden)

Clainos Chidoko

2013-03-01

Full Text Available In the past decade, Zimbabwe has been hit by its worst economic performance since its independence in 1980. Capacity utilization shrank to ten percent and unemployment rate was above eighty percent by 2008 as the private and public sector witnessed massive retrenchments. As a result many people are finding themselves engaging in informal businesses to make ends meet. However not all people have joined the informal sector as has been witnessed by the number of people who left the country in droves to neighbouring countries. It is against this background that this research conducted an economic analysis of the determinants of entrepreneurship in Masvingo urban with an emphasis on the informal businesses. The research targeted a sample of 100 informal businesses (30 from Rujeko Light industrial area, 40 from Mucheke Light industrial area and 30 from Masvingo Central Business District. The businesses included among others flea market operators, furniture manufacturers, suppliers and producers of agricultural products, and food vendors. The research found out that level of education, gender, age, marital status, number of dependants, type of subjects studied at secondary school and vocational training are the main determinants that influence the type of business that entrepreneur ventures into. The study recommends formal training for the participants, for the businesses to continue into existence since they fill in the gap that is left vacant by most formal enterprises.

The Kosovo Agriculture Market and the Marketing Concept

OpenAIRE

Mustafa Pllana; Iliriana Miftari; Njazi Bytyqi; Sali Aliu; Jehona Shkodra

2013-01-01

Considering marketing as main contributor to the contemporary development, it has encouraged us to raise discussion regarding the role of the marketing in business decision-making and economic development as a whole. The concept of marketing is becoming a necessity tool for survival and the development of different business enterprises. The main objective of the study was to find out about the level at which Kosovo enterprises understand and apply marketing and how do they distinguish marketi...

Business Opportunities for Small Reactors

International Nuclear Information System (INIS)

Minato, Akio; Nishimura, Satoshi; Brown, Neil W.

2007-01-01

This report assesses the market potential and identifies a number of potential paths for developing the small nuclear reactor business. There are several potential opportunities identified and evaluated. Selecting a specific approach for the business development requires additional information related to a specific market and sources of capital to support the investment. If and how a market for small nuclear plants may develop is difficult to predict because of the complexity of the economic and institutional factors that will influence such development. Key factors are; economics, safety, proliferation resistance and investment risk. The economic and political interest of any of the identified markets is also dependent on successful demonstration of the safety and reliability of small nuclear reactor. Obtaining a US-NRC Standard Design approval would be an important development step toward establishing a market for small reactors. (authors)

Market Entry, Strategy and Business Development in Mobile Health (mHealth) Industry

OpenAIRE

Castaño Labajo, Víctor; Xiao, Jinsong

2015-01-01

Problem formulation. The European Commission considers that health care providers and potential payers may need further evidence of mobile health (mHealth) clinical and economic benefits and despite there are hundreds of mHealth initiatives, most of them did not move beyond the pilot phase.   Purpose. This thesis aims at analyzing how can mHealth companies contribute towards solving existing health care challenges while becoming successful businesses in such an immature market. The expected r...

Introducing the Circular Flow Diagram to Business Students

Science.gov (United States)

Daraban, Bogdan

2010-01-01

The circular flow of income diagram is a simplified representation of the functioning of a free-market economic system. It illustrates how businesses interact with the other economic participants within the key macroeconomic markets that coordinate the flow of income through the national economy. Therefore, it can provide students of business with…

Social business in multinational corporations: an analysis of marketing practices

Directory of Open Access Journals (Sweden)

Thiago José de Chaves

2017-04-01

Full Text Available Social business (SB as a category of organization that seeks to create long-term economic and social value for the majority of the people has attracted the attention of policy-makers, practitioners, and scholars. Some authors highlight the role that multinational corporations (MNCs have in mitigating social and environmental problems by offering products and services to meet the demands of lower-income populations. Based on a discussion of social business and such initiatives inside MNCs, this article investigates how the Brazilian subsidiaries of two large MNCs (Coca-Cola and Danone are performing SB in a developing country. More specifically, we focused on how they are using their marketing know-how to achieve the desired results. The cases were chosen based on their global relevance, reach, and representativeness in SB efforts. Our study has shown that their social initiatives are linked to the corporate mission, values and strategies, and that they aim to achieve social transformation in connection to their core business. Our goal is to contribute both to academic research and to future initiatives in Brazil and other developing countries.

Marketing in the Emerging Markets of Latin America

DEFF Research Database (Denmark)

Marinov, Marin Alexandrov

. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. Macro marketing issues such as regional integration, foreign......Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment as well as the dynamic nature of regional and country markets...... trade and direct investment are considered within the context of specific countries, as are the micro aspects of a company's marketing activities. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America....

Business spending markets and buying behavior

Directory of Open Access Journals (Sweden)

Stanković Čedomir

2004-01-01

Full Text Available Most buyers on the business spending markets use one or more of the following buying methods: description, inspection, sampling and negotiating. Products are usually standardized according to their characteristics (size, shape, weight or color. The buyer is able to buy only depending in the description or quantity or other characteristic. In some cases buyer may specify business brand or its equivalent when describing desired product.

Spillovers between energy and FX markets: The importance of asymmetry, uncertainty and business cycle

International Nuclear Information System (INIS)

Khalifa, Ahmed; Caporin, Massimiliano; Hammoudeh, Shawkat

2015-01-01

This study constructs a theoretical volatility transmission model for petroleum and FX markets, taking into account major stylized facts and uncertainty measures and the interactions between them under stages of the business cycle. It examines the impacts of those different specifications and economic factors on the spillovers between those considered markets. The results show that the impacts of the “own” shocks (petroleum on petroleum and currency on currency) are statistically significant and positive in almost all cases as expected for the models of natural gas and WTI oil, irrespectively of the currency considered. The asymmetry effect is stronger in the oil than in the natural gas markets. There is stronger and significant evidence that uncertainty affects volatility much more the mean. For the WTI oil, almost all policy and other uncertainty measures lead to an increase in the conditional variance. For currencies, coefficients are commonly significant independent of the presence of petroleum commodities in the bivariate model. The striking result for natural gas is the limited statistical relevance of the economic policy and other uncertainty measures due to the long contracts that characterize this market. Finally, common macroeconomic forces associated with the business cycle can drive these petroleum and currency markets and may cause jumps and co-jumps in the volatility of these markets. The conclusion provides policy implications of the paper’s results. - Highlights: • Examine the impacts of uncertainty measures on energy and currency interaction. • Examine the impacts of asymmetry on energy and currency interactions. • There is stronger asymmetry in oil compared to natural gas. • Uncertainty measures have an impact on volatility dynamics for oil and currencies. • Uncertainty measures do not have an impact on natural gas.

Business-cycle research in marketing

NARCIS (Netherlands)

Deleersnyder, Barbara; Dekimpe, Marnik; Wierenga, B.; van der Lans, R.

The recent Global Financial crisis has reminded companies that macro-economic developments, and especially business-cycle fluctuations, can be among the most influential determinants of a firm’s activities and performance.

Energy economics and financial markets

Energy Technology Data Exchange (ETDEWEB)

Dorsman, Andre [Vrije Univ. Amsterdam (Netherlands). Dept. of Finance; Simpson, John L. [Curtin Univ., Perth, WA (Australia). School of Economics and Finance; Westerman, Wim (eds.) [Groningen Univ. (Netherlands). Faculty of Economics and Business Economics, Econometrics and Finance

2013-10-01

Deals with the upcoming theme of energy issues. Links energy issues with economics and financial markets. Combines global focus with specific regional and local examples. Unites theoretical insights with timely data and practical insights. Specialized author team from all over the world. Energy issues feature frequently in the economic and financial press. Specific examples of topical energy issues come from around the globe and often concern economics and finance. The importance of energy production, consumption and trade raises fundamental economic issues that impact the global economy and financial markets. This volume presents research on energy economics and financial markets related to the themes of supply and demand, environmental impact and renewables, energy derivatives trading, and finance and energy. The contributions by experts in their fields take a global perspective, as well as presenting cases from various countries and continents.

Analysis of Economic Factors Affecting Stock Market

OpenAIRE

Xie, Linyin

2010-01-01

This dissertation concentrates on analysis of economic factors affecting Chinese stock market through examining relationship between stock market index and economic factors. Six economic variables are examined: industrial production, money supply 1, money supply 2, exchange rate, long-term government bond yield and real estate total value. Stock market comprises fixed interest stocks and equities shares. In this dissertation, stock market is restricted to equity market. The stock price in thi...

Doing business with China, a marketing perspective

NARCIS (Netherlands)

Kostelijk, Erik Jan; Alsem, Karel Jan

2015-01-01

The goal of this book is to provide useful information to companies that do business in China, or that are considering doing so. We chose to apply a marketing perspective. Marketing, by definition, mediates between the customer and the brand (or the organization hosting the brand, figure 1) (Alsem,

Economic security and its components in agro business structures

OpenAIRE

MUZYKA T.P.

2011-01-01

The place and role of economic security of new organization agro business in the national security system, proposed to form the system of economic security agro businesses, which would include public and private components.

Proposal of Innovative Approaches of Relationship Marketing in Business

Directory of Open Access Journals (Sweden)

Viliam Lendel

2015-03-01

Full Text Available The aim of this paper is to propose innovative approaches to relationship marketing that affect the process of building relationships with customers, based on a detailed analysis of the literary sources and the research. This proposal is supported by the information technology e-CRM and social CRM. The paper contains a detailed description of the procedure for successfully implementing innovative approaches to relationship marketing in business. This should serve mainly to marketing managers as a valuable tool in their use of innovative approaches to relationship marketing, especially in the process of obtaining innovative ideas from customers, in order to identify their needs and requirements. Furthermore, the paper contains the main results of our research aimed at identifying the extent of utilization of innovative approaches to relationship marketing in Slovak businesses. A total of 207 respondents were involved in the research (medium and large businesses and following methods were used: comparative method of qualitative evaluation method, the method of structured and structured interview method, observation, document analysis method (method of content analysis and questionnaire method.

CONFLICTS IN THE STRATEGIC BUSINESS NETWORK OPERATING IN THE FOREIGN MARKET

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Aleksandra Hauke-Lopes

2017-09-01

Full Text Available Conflicts are an integral part of every business-to-business co-operation. Enterprise’s activities in the international markets require from the company to take measures to resolve the conflict so as to prevent the negative impact on relationships and further cooperation. This article adopts the strategic network approach to analyze the conflicts and their impact on relationships in a network operating in a foreign market. Conflicts that occur between the two parties involved in a strategic business network also affect other cooperating entities and thereby influence the whole relationship. It is therefore important for the strategic business leader to take action to achieve the positive effects of a conflict situation. The article presents the main sources of conflict present in the literature and the actions that can be taken by the leader of the strategic business network in the foreign market in order to obtain positive effects of conflicts. It also highlights the elements that contribute to reducing the negative impact of conflicts and strengthen relationships in the strategic business network in the foreign market.

Do Internet Credit Markets Improve Access to Credit for Female Business Owners?

OpenAIRE

Barasinska, Nataliya; Schäfer, Dorothea

2010-01-01

Business owners and founders are a minority of any bank's business clients. Scientific studies of traditional credit markets often show a lower probability of loan approval or higher loan costs for female business owners compared to male business owners. With this background the question arises whether female business owners have to struggle with this problem less on Internet credit markets. In this current study, DIW Berlin investigated business loans on the largest German Internet platform,...

The Survey of Proactive Marketing Strategies Impacts on Business Performance during Recession; Study of Active Iranian Companies in Abbasabad Industrial Park

OpenAIRE

Bahram Kheiry; Ebrahim Erfani

2013-01-01

The performance of businesses and organizations and even their survival can be severely affected by recessions. However, all firms are not equally affected by a recession. In fact, some firms even experience better conditions in markets during recessions. Past studies and investigations about marketing in economic turbulent times and especially in proactive marketing suggest that some firms view a recession as an opportunity and develop an aggressive marketing reaction, while others cut back,...

Effectiveness of marketing in management marketing activity agricultural companies

OpenAIRE

KUCHER O.

2012-01-01

Modern approaches to evaluating the effectiveness of marketing activity are investigated. The influence of marketing expenses on actualization volume of output is analyzed. A methodical approach of defining economic efficiency in marketing sales in management business is offered.

The Franchising in the Context of Development of Small and Medium-Sized Business: Organizational-Economic and Accounting Aspects

OpenAIRE

Makhota Alla V.

2017-01-01

In order to determine the organizational-economic and accounting aspects of franchising in the context of volatility of the macro-economic situation and the scarcity of entrepreneurs’ own funds, the current status of the franchising market in Ukraine, its economic essence and its role have been determined; the kinds of franchising that are known in world business practices have been provided; the types of distribution contracts that are close to the meaning of franchising have been defined; t...

NATURE OF BUSINESS ENVIRONMENT IN INTERNATIONAL ECONOMIC RELATIONS

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Zlatka Kushelieva

2017-06-01

Full Text Available The role and importance of the factors influencing the business environment in the economic relations of enterprises in national and international aspect are discussed. Global interdependencies have been explored and results have been drawn on the impact of international political and economic changes on the business environment of national and supranational companies.

Ratings of Business, Economic and Transport Borrowed Lexis

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Angelika Petrėtienė

2011-04-01

Full Text Available In 2005, a book “Language Advice (4. Lexis. Usage of Loanwords” was published. It contains a list of loanwords of different fields discussed by the State Commission of the Lithuanian Language. In addition to each loanword, a rating is indicated. The article discusses how the loanwords of business, economic and transport fields are treated in this publication. The study showed that the majority of new business and economical loanwords are derived from the English language. The majority of them are assessed as non-recommendable barbarisms. The majority of international words of this field consist of the Latin origin words. In the transport field there is a great number of Slavic origin loanwords. They are also included into the list discussed and are assessed as non-recommendable barbarisms. Here, there are much less new loanwords than in the business and economic fields. International terms of the transport field are more diverse origin-wise than the terms used in business and economic field. The majority of international words of this field derive from the French and English languages.

Introduction: economic performance and small business

NARCIS (Netherlands)

A.R. Thurik (Roy)

1996-01-01

textabstractThis paper introduces the special issue of Small business Economics on Performance. The concept of economic performance refers to the degree to which society's resources are being used as efficiently as possible. Where the field of industrial organization has emphasized the influence of

Evidence-Based Marketing for Academic Librarians

OpenAIRE

Yoo-Seong Song

2006-01-01

Objective - In developing marketing strategies for the Business & Economics Library (BEL) at the University of Illinois at Urbana-Champaign (UIUC), a survey was designed to answer the following questions: - Should BEL develop marketing strategies differently for East Asian business students? - What services do graduate business students want to receive from BEL? - With whom should BEL partner to increase visibility at the College of Business? Marketing research techniques were used to g...

A Business Marketing Strategy Applied to Student Retention: A Higher Education Initiative

Science.gov (United States)

Ackerman, Robert; Schibrowsky, John

2008-01-01

Relationship marketing, a concept that focuses on attracting, maintaining, and building business relationships, has enhanced the profitability of businesses. The core of the relationship marketing approach in business is that resources are directed toward strengthening ties to existing customers on the proven premise that maintaining existing…

Cheating by Economics and Business Undergraduate Students: An Exploratory International Assessment

Science.gov (United States)

Teixeira, Aurora A. C.; Rocha, Maria Fatima

2010-01-01

Today's economics and business students are expected to be our future business people and potentially the economic leaders and politicians of tomorrow. Thus, their beliefs and practices are liable to affect the definition of acceptable economics and business ethics. The empirical evaluation of the phenomenon of cheating in academia has almost…

Marketing Mix Implementation in Small Medium Enterprises: a Study of Galeristorey Online Business

OpenAIRE

Sari, Rora Puspita

2017-01-01

The purpose of this paper is to evaluate the implementation of marketing mix in online business company, whether the online business adopt solely the traditional marketing mix model or the internet factors is also included, since the business platform itself in on social media. Descriptive research and content analysis using interview and observation were used to analyse the marketing mix implementation in Galeristorey online business. Evidence suggested that Galeristorey implemented few elem...

Is environmental management an economically sustainable business?

Science.gov (United States)

Gotschol, Antje; De Giovanni, Pietro; Esposito Vinzi, Vincenzo

2014-11-01

This paper investigates whether environmental management is an economically sustainable business. While firms invest in green production and green supply chain activities with the primary purpose of reducing their environmental impact, the reciprocal relationships with economic performance need to be clarified. Would firms and suppliers adjust their environmental strategies if the higher economic value that environmental management generates is reinvested in greening actions? We found out that environmental management positively influences economic performance as second order (long term) target, to be reached conditioned by higher environmental performance; in addition, firms can increase their performance if they reinvest the higher economic value gained through environmental management in green practices: While investing in environmental management programs is a short term strategy, economic rewards can be obtained only with some delays. Consequently, environmental management is an economically sustainable business only for patient firms. In the evaluation of these reciprocal relationships, we discovered that green supply chain initiatives are more effective and more economically sustainable than internal actions. Copyright © 2014 Elsevier Ltd. All rights reserved.

An Empirical Research on Non-Economic Factors That Effects Individuals Stock Market Participation Preferences

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Ali BAYRAKDAROĞLU

2015-12-01

Full Text Available The purpose of this study, understanding the direct participation of depositors in Turkey to stock markets according to some social and behavioral factors. Because of unable to explain stock market and risk free assets market participation differences even with risk premium and low level of stock market participation led us to consider some social factors like financial literacy, risk perception, trust, short and long term market expectations. This study was conducted on 329 students Business Administration department at Faculty of Economics and Administrative Sciences of Muğla Sıtkı Koçman University by using survey technique. The data were analyzed by logistic regression showed that social factors like risk perception, financial literacy, trust to financial institutions, short and long term expectations affects the stock market participation preferences.

Regional statistical and economic analysis of small and medium-sized businesses development in Zhytomyr region

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S.I. Pavlova

2017-08-01

Full Text Available Small and medium-sized businesses play an important role in the development of the regional economic system in particular and in solving a number of the following local problems: developing competition, developing the market for goods and services, providing jobs for the able-bodied population, raising living standards and improving the social environment in society. The purpose of this paper is to analyze the state and development of small and medium-sized businesses in the Zhytomyr region, to analyze its contribution to the economic development of the region, and to identify the main problems existing in the region. According to the indicators of state statistics, the author presents the general characteristics of enterprises in the Zhytomyr region from 2012 to 2016 in the context of indicators of the number of enterprises, the number of employed workers and the volume of the products sold, highlighting the activities of small enterprises and assessing their share in general levels. In addition, the paper provides the description of the activities of individual entrepreneurs. The structural comparison for the above-listed indicators of the distribution of influence on the economic system of the Zhytomyr region in terms of enterprises by size is presented. In terms of quantity 93,5 % are small enterprises that provide 31,4 % of the total number of employees with work and make up 23,1 % of the total volume of sales. Average enterprises in these indicators have 6,4 %, 62,0 % and 54,8 % respectively. The statistical and economic analysis of the structure of small enterprises by types of economic activity, by indicators of the number of registered enterprises, and by the volumes of sold products is carried out. The uniformity of the distribution is estimated using the index of the concentration coefficient. The indicators of revenues to budgets of different levels from small and medium-sized businesses are set. The paper presents and summarizes the

Insights into the Importance of Economic Concepts to Other Introductory Business Courses

Science.gov (United States)

Prenshaw, Penelope J.; Taylor, Susan Washburn

2007-01-01

Economics is a building block for additional business knowledge. In most business curricula, the principles of economics sequence is a prerequisite for further business study. Economists have their own ideas of which economic concepts are most valued by business peers, but the authors are unaware of any published study which specifically asks…

Applying the competitive market business equation to power generation operations and economics

International Nuclear Information System (INIS)

Corio, M.R.; Bellucci, J.W.; Boyd, G.A.

1996-01-01

This paper presents cost-effectiveness evaluation, benchmarking, planning, and decision-making tools being used with utilities to address critical production/cost-efficiency and market issues in the transition to a competitive market in electricity. It expands upon Applied Economic Research Co., Inc.'s (AER's) earlier work in the area of frontier analysis of plant spending vs. reliability. It discusses development of a method for quantifying the various elements involved and for structuring them into an integrated framework and set of models for analysis, evaluation of alternatives, and forward planning in the evolving transition to a deregulated, competitive market in electricity. The work presented addresses the overall production cost frontier, i.e., the marginal cost of production including operation, maintenance, capital, and fuel expenditures. (Fuel expenditures are a function of the price paid for fuel (per Btu) and the efficiency with which the fuel is transformed from Btu's to kWh, i.e., the heat rate.) Frontiers (best demonstrated performance curves) are developed for the total cost of production--analyzing both reliability and heat rate. The paper describes and gives examples of the framework for evaluating the competitive position of a utility's generating units compared to other units, as well as the framework for evaluating the potential for revenue obtained outside the existing service area

Managing creativity in business market relationships

DEFF Research Database (Denmark)

Andersen, Poul Houman; Kragh, Hanne

2013-01-01

The guest editors' introduction to the Special Issue on managing creativity in business market relationships positions the topic at the intersection between interorganizational research and creativity research. It introduces three paradoxes that managers of such processes face: a) the tension...

SPORT MARKETING

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Omer Špirtović

2010-03-01

Full Text Available Word „marketing“ comes from AngloSaxon linguistic domain and implies in a narrow sense the market. Under marketing, we consider certain process, which should create and solve relations of exchange between manufacturers on one side, and consumers on the other. Discussion about sport marketing implies its theoretical definition and generalization, and then its actual definition in sport environment. Sport marketing belongs to business function of sport organization and represents primaly an economical process of connecting produktion (sport organizations with sportsmen and coaches and consumption (sport and other public. Sport marketing is the reality in sport today, and cannot be observed as fashionabless of capitalistic production. Today is almost impossible for sport organization to make business without its business part called sport marketing if it wants to survive in sport arena.

The International Business Research Agenda: Recommendations from Marketing Practitioners.

Science.gov (United States)

Lundstrom, William J.; White, D. Steven; Schuster, Camille P.

1997-01-01

A survey of 250 American Marketing Association members investigated which international business research topics were seen as having high utility or importance. It also identified five latent factors (global market expansion; international marketing management; management issues in an international context; quality, values, and expectations;…

the Role of Marketing Intelligence and Marketing Architecture Based Technology Assist in the Development of Business on the Msmes Maount Bromo Probolinggo in East Java

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Chandra Kartika

2017-09-01

Full Text Available This research aims to provide a paradigm change business players in order to develop business in the manage with the help of a smart marketing and design technology sophisticated pengolaan governance and business can be developed with good, and can increase community economic welfare levels in the vicinity of micro and small and medium enterprises Mount Bromo Probolinggo East Java, empirically the economy in and around micro and small and medium enterprises probolinggo is still not optimal and the support of the government also has not been maximum attempts to help businesses on micro and small and medium enterprises around Gunung Bromo Probolinggo. Researchers attempting to help to resolve the problems of the economy in and around Mount Bromo by trying to examine the variables related to the smartphone technology-based marketing and technology based marketing design also in order to help the micro and small and medium enterprises can solve problems usahannya that there are still many obstacles. Researchers took samples around 100 people merchants who have micro and small and medium enterprises Business around Mount Bromo and using the methods of quantitative analysis and using the appliance AMOUS SAM analysis and location already determined around Mount Bromo, from a is expected to found a positive result against the business development of micro and small and medium enterprises and can help the sales profit level and can improve the level of technology used by entrepreneurs and increase the level of community welfare micro and small and medium enterprises Mount Bromo Probolinggo in East Java.

Marketing policy of different forms of small business in agriculture

OpenAIRE

JAVORSKA T.I.

2011-01-01

Essence and features of the agricultural marketing is considered. The conducted description of elements of marketing and instruments of marketing policy is in activity of subjects of small business in agriculture.

Business continuity management in emerging markets: the case of Jordan.

Science.gov (United States)

Sawalha, Ihab H; Anchor, John R

2012-01-01

Despite their considerable growth in last few decades, emerging markets (EM) face numerous risks that have the potential to slow down or obstruct their development. Three main issues are discussed in this paper: first, the risks facing organisations operating in emerging markets and Jordan in particular; secondly, the role of business continuity management (BCM) in emerging markets; and thirdly, potential factors that underpin the role of BCM in emerging markets. These issues are significant, as they represent the role of BCM in highly dynamic and fast changing business environments. The paper provides a discussion of the significance of BCM in reducing or preventing risks facing organisations operating in emerging markets, especially those in Jordan.

The Choice of Entry Mode for Successful Business in an Emerging Market : Norwegian Business Operations in Indonesia

OpenAIRE

Ødegård, Sunniva Hellandsvik

2016-01-01

Master thesis Business Administration - University of Agder 2016 The main topic for this master thesis is the choice of entry mode for successful business in emerging markets, with a focus on Norwegian companies in the Indonesian market. The problem statement of the thesis is as follows: What are the main factors affecting the choice of entry mode for Norwegian companies in the Indonesian market? Several studies on the choice of entry modes have previously been conducted. Howev...

MARKETING SUPPORT BUSINESS ACTIVITIES OF FINANCIAL INSTITUTIONS

OpenAIRE

Sharova, I.; Sharova, K.

2015-01-01

The article discusses the necessity and possibility of implementation of marketing tools to increase customer loyalty and satisfaction of the bank to improve the business performance of financial institutions

Marketing strategy & organization : Building sustainable business

NARCIS (Netherlands)

Moenaert, R.K.; Robben, H.S.J.; Gouw, de M.

2012-01-01

Marketing als duurzame business. Hét basiswerk over het plannen en implementeren van marketingactiviteiten om het concurrentievermogen van een organisatie te optimaliseren. Een science-based en praktische synthese van ideeën en modellen die een duurzaam onderscheid in de markt daadwerkelijk mogelijk

Ethiopian Journal of Business and Economics (The): About this journal

African Journals Online (AJOL)

Ethiopian Journal of Business and Economics (The): About this journal. Journal Home > Ethiopian Journal of Business and Economics (The): About this journal. Log in or Register to get access to full text downloads.

Problems of Overcoming Market Failures in the Context of Economic Crisis in the Euro Area

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Alexandra Y. Pluiko

2014-01-01

Full Text Available The article analyses the manifestations of a market failure problem revealed during the economic crisis in the euro area, namely business cycles, market inability to ensure money circulation and avoid inflation. It is shown that the cyclicity of economic development has revealed in various degrees of economic contraction and different rates of its recovery. These differences have been exacerbated by the new procyclical factors emerged from the transition to a single currency. As for money circulation the crisis has almost no impact on the single currency functioning: the euro has maintained its position on the world market and properly performed money functions in the domestic. The goal to achieve economic development without inflation in the euro area generally has been solved successfully by the European Central Bank (ECB. However, due to the fact that the ECB in its monetary policy does not pay sufficient attention to the increased inflation in small and relatively poor countries, the crisis has been more acute in them than in large countries with low inflation. The goals of ensuring money circulation and avoiding inflation can be settled more effectively in the euro area in case of more tight coherence in economic policy and strengthening of supranational mechanisms of economic governance.

Destination Marketing through a Utility Business Model: The Case of Cyprus

OpenAIRE

Machlouzarides, Haris

2009-01-01

Traditional business models that used to govern the operations of travel and tourism businesses defined in a rigid way their functional areas and the relationships among them. The advent of Information and Communication Technologies (ICT) has driven the transformation of these business models into novel destination marketing models. The Cyprus Tourism Organisation (CTO) recognising the need of establishing an explicit model for managing the process of destination marketing has developed an in...

CONSUMER BEHAVIOR AND MARKET SEGMENTATION FOR WORKPLACE SAFETY CONSULTANTS OF SMALL BUSINESS

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Tonny Kerley de Alencar Rodrigues

2015-03-01

Full Text Available The research aims to use marketing principles to address the proper techniques that can be usefully applied by security consultant’s work for small businesses. In turn, this research can be classified as qualitative, descriptive where were analyzed information’s contained the Work Accident Statistical Year book also can be characterized how descriptive, since it describes  the marketing activities to be used with small businesses, and is a cross-sectional study involving several cases in which data were collected in a single chronological step. The literature was developed using marketing authors and Work safety. The data were analyzed using the factors that influence consumer behavior Chisnall (1995, the model of the buying decision process described by Kotler (1967, stages of growth proposed by Churchill and Lewis (1983 business, strategic and specific definitions for small businesses described by Rodrigues (2012. It was identified that small businesses have characteristics that are centered around the owner. As a marketing strategy, personal selling can be effective.

Business marketing: understand what customers value.

Science.gov (United States)

Anderson, J C; Narus, J A

1998-01-01

How do you define the value of your market offering? Can you measure it? Few suppliers in business markets are able to answer those questions, and yet the ability to pinpoint the value of a product or service for one's customers has never been more important. By creating and using what the authors call customer value models, suppliers are able to figure out exactly what their offerings are worth to customers. Field value assessments--the most commonly used method for building customer value models--call for suppliers to gather data about their customers firsthand whenever possible. Through these assessments, a supplier can build a value model for an individual customer or for a market segment, drawing on data gathered form several customers in that segment. Suppliers can use customer value models to create competitive advantage in several ways. First, they can capitalize on the inevitable variation in customers' requirements by providing flexible market offerings. Second, they can use value models to demonstrate how a new product or service they are offering will provide greater value. Third, they can use their knowledge of how their market offerings specifically deliver value to craft persuasive value propositions. And fourth, they can use value models to provide evidence to customers of their accomplishments. Doing business based on value delivered gives companies the means to get an equitable return for their efforts. Once suppliers truly understand value, they will be able to realize the benefits of measuring and monitoring it for their customers.

Economics Foundations for an Entrepreneurial Marketing Concept

DEFF Research Database (Denmark)

Duus, Henrik Johannsen

1997-01-01

and its strategy, parts of the essence of the marketing concept are being challenged. This article proposes that a new entrepreneurial marketing concept based on an ex-ante supply-push conception of marketing, and which focuses on future market demands and the future capabilities of the firm......This article examines developments in economics and strategic management theory and discusses their implications for marketing. Recent advances in economic theory have suggested new inputs to marketing management theory and practice. With the advance of the “new economic theories” of the firm......, will be capable of solving these problems. Possible elements in a new approach are suggested. The focus is on industrial marketing, very long-term and very general environmental analysis, and on innovation, industrial transformation and the building of the competencies of the firm....

13 CFR 108.120 - Economic development primary mission.

Science.gov (United States)

2010-01-01

... 13 Business Credit and Assistance 1 2010-01-01 2010-01-01 false Economic development primary mission. 108.120 Section 108.120 Business Credit and Assistance SMALL BUSINESS ADMINISTRATION NEW MARKETS... Economic development primary mission. The primary mission of a NMVC Company must be economic development of...

THE MANAGEMENT OF BUSINESS ACTIVITY OF ENTERPRISES: SCIENTIFIC AND ECONOMIC ANALYTICS

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Maksym Hodiashchev

2017-09-01

Full Text Available The main purpose of the paper is to comprehensively study and analyse theoretical aspects of management of business activity of enterprises, revealing their main disadvantages and differences. The research methods will allow developing a categorical apparatus for the management of business activity of enterprises. Methodology. The research is based on the analysis of scientific works of domestic and foreign scientists and economists concerning business activity as an economic category and its management, approaches and directions of such management. Results of the research are showed that management of business activity covers various areas of activity of enterprises. Such areas can be production, financial, innovative, social, environmental etc. In the process of analysing economic literature, it is determined that most scholars focus on two main aspects of managing business activity: socioeconomic management and management of the efficiency of economic activity. It is determined that each aspect of management of business activity is characterized by appropriate methods of conducting. Among methods of socio-economic management of the enterprise are followed: material and moral stimulation of personnel; social regulation; economic calculation; balance method; method of financing; price regulation; lending. Considered also psychological and organizational-administrative methods for the management of business activity. The second aspect of management of business activity aimed at managing the efficiency of economic activity is characterized by the achievement of the necessary discursive effect that is the direct satisfaction of the owners of enterprises. The article also substantiates the importance of studying tools of managerial influence on the business activity of enterprises, which in the process of research are divided into five main groups: economic, ecological, financial, psychological, and management audit. Practical implications. Modern

Creating marketing strategies for wedding business unit of Amari Atrium Hotel

OpenAIRE

Suvagondha, Apiwat; Soparat, Pattamaporn

2008-01-01

Abstract Date: May 29, 2008 Course: Master Thesis (EFO 705) Authors: Apiwat Suvagondha 790819 Pattamaporn Soparat 840216 Tutor: Tobias Eltebrandt Title: Creating marketing strategies for wedding business unit of Amari Atrium Hotel Problem: What should be marketing strategies for wedding business unit of Amari Atrium Hotel? Purpose: The aim of our thesis is to analyze the wedding market in Bangkok together with consumer purchasing behavior of Thai’s couple regarding to wedding ceremony in orde...

Development through Business: What Do American Business Students Know about Emerging Markets and Opportunities in Africa?

Science.gov (United States)

Moore, Kelli N.

2010-01-01

This article investigates how Africa is taught in business and examines African and American student perspectives on business in Africa. Conclusions find that African students, business students or not, had more knowledge about business and economic structures than American business students; however, learning about successful case studies on…

The marketing and economic implications of the manipulation of share prices: Nigeria stock exchange experience

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Ajayi Ezekiel Oluwole

2012-12-01

Full Text Available This paper examined the marketing and economic effects of the manipulation of share prices in the Nigerian Stock Exchange. The survey research design was adopted. Data collected was analyzed using the regression analysis. Student t- test was used to test the two hypotheses formulated at 0.05 level of significance. The findings of the study revealed that capital market infractions such as fraudulent disposal of investor assets, illegal fund management and the wonder bank syndrome, others are insider dealings, corporate accounting fraud and share price manipulations affects the capital market and the economy .The study concluded that share prices manipulation actually influences the marketing and economic values of the shares being manipulated. It was recommended that the Nigerian government must put in place strong regulatory measures and punish the entire offender that has been found guilty. It was also recommended that for the market to rebound, stockbrokers that accessed margin facility from banks should be provided with certain percentage of their contributions to the loan as cushion to help them move on with their business.

POLITICAL RISK ON THE FINANCIAL MARKET The problem of adequate scientific assessment of business operations - the naivety of economists

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Leszek Dziawgo

2014-04-01

Full Text Available One of the significant problems of a modern economy and economics is political risk. A destructive influence of politics on the financial market cannot be ignored. It is necessary to indicate some selected specific problems of the financial market connected with politics in the area of: public finance (including EU, monetary policy and capital market. Nowadays, the scale and dynamics of political interference in the economy and finance leads to the problem of rationality in business activities. Moreover, many hidden political factors change the political risk into immeasurable political uncertainty.

The Emerging Markets of Africa: Business Opportunities for Central and Eastern Europe

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Gina Cook

2013-12-01

Full Text Available This paper discusses the increasing importance of emerging markets, particularly those in Africa, in terms of international business opportunities in the post-financial crisis period; while BRIC economies have received a lot of attention in the preceding decade, other emerging markets – especially in Africa – show indications of taking on more prominence in the upcoming period. In fact, at present, the continent of Africa represents one of the fastest growing markets in the world. This paper focuses on growth indicators and trends in the African markets as well as potential future international business opportunities; specifically, it examines the competitiveness of African nations, the business environments of countries in Africa, the continent’s international trade situation and urbanization in Africa. The paper concludes with a brief discussion on existing business opportunities together with some challenges which remain on the continent.

Proof of Economic Viability of Blended Learning Business Models

Science.gov (United States)

Druhmann, Carsten; Hohenberg, Gregor

2014-01-01

The discussion on economically sustainable business models with respect to information technology is lacking in many aspects of proven approaches. In the following contribution the economic viability is valued based on a procedural model for design and evaluation of e-learning business models in the form of a case study. As a case study object a…

The economics of electricity markets

CERN Document Server

Biggar, Darryl R

2014-01-01

With the transition to liberalized electricity markets in many countries, the shift to more environmentally sustainable forms of power generation and increasing penetration of electric vehicles and smart appliances, a fundamental understanding of the economic principles underpinning the electricity industry is vital. Using clarity and precision, the authors successfully explain economic theory of all liberalized electricity market types from a cross-disciplinary engineering and policy perspective. No prior engineering knowledge or economics expertise is assumed in introducing key ideas such as nodal pricing, optimal dispatch and efficient pricing or in extending those models to areas including investment, risk management and the handling of contingencies. Key features: Comprehensively covers the principles of all liberalized electricity market types, including the US, Europe, New Zealand and Australia. Provides up to date coverage of research and policy iss es, including design of financial transmission rig...

Market Economy under Rapid Globalization and Rising Productivity

OpenAIRE

Konov, Joshua Ioji

2012-01-01

Market economy of enhancing business laws in contracting, bonding, insuring, legal corporate structures , e.g. will marginalize the economic agents and tools that make market competition unfair, empower small and medium businesses and investors, and boost business activities, fiscal strength, employment, and capital transmission. Keynesian capital infusion will extend its market effect in such higher security marketplace.

Business regulation and economic growth in the Western Balkan countries

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Engjell PERE

2013-06-01

Full Text Available Actually economic policies in many countries aimed to stimulate their economic growth, particularly after negative impact of the global economic crisis. In this regards, fiscal regulation are an important aspect of those policies, that can promote or obstacle the economic growth in general. In this point of view this paper aims to analyze the system of administration rules in different Western Balkans Countries, (which includes Albania, Bosnia & Herzegovina, Croatia, Kosovo, Macedonia (FYROM, Montenegro and Serbia. Moreover, a special attention is given investigation of the regulation and administrative facilitation aspects of doing business in the above-mentioned countries, whether this system stimulates, or not, the development of private business and economic growth.The paper is divided into three main sections. The first part provides a retrospective of economic growth in the Western Balkan countries and the dependence of this growth on global economic development. The second part proceeds with the investigations of the impact of administrative regulation on economic growth. The third part, based on an econometric model, will analyze the correlation between economic growth and elaborated indicators which present the level of business administrative regulation system. Furthermore, this last section discusses the results and concludes. In this analysis, the paper is based substantially on the data base of "Doing Business 2013" (World Bank.

Initiative-taking, Improvisational Capability and Business Model Innovation in Emerging Market

DEFF Research Database (Denmark)

Cao, Yangfeng

Business model innovation plays a very important role in developing competitive advantage when multinational small and medium-sized enterprises (SMEs) from developed country enter into emerging markets because of the large contextual distances or gaps between the emerging and developed economies....... Many prior researches have shown that the foreign subsidiaries play important role in shaping the overall strategy of the parent company. However, little is known about how subsidiary specifically facilitates business model innovation (BMI) in emerging markets. Adopting the method of comparative...... innovation in emerging markets. We find that high initiative-taking and strong improvisational capability can accelerate the business model innovation. Our research contributes to the literatures on international and strategic entrepreneurship....

Impact of Economic Crisis on Business to the Franchise System in Romania

OpenAIRE

Parpandel Denisa Elena; Gãnescu Cristina; Codreanu Diana Elena

2011-01-01

Given the national context, but also international economic crisis, businesses are seeking the highest returns. Why would a business franchise win a bet? Because franchising is the most dynamic and powerful method practiced for business development and economic opportunity and the franchisee has the opportunity to become its own franchise architect of the scheme and detailed plan of procedures. Franchising remains a good recipe for business and crisis. What have changed because of economic di...

Economic effect of fusion in energy market. Economic impact of fusion deployment in energy market

International Nuclear Information System (INIS)

Konishi, Satoshi

2002-01-01

Energy model analysis estimates the significant contribution of fusion in the latter half of the century under the global environment constraints if it will be successfully developed and introduced into the market. The total possible economical impact of fusion is investigated from the aspect of energy cost savings, sales, and its effects on Gross Domestic Products. Considerable economical possibility will be found in the markets for fusion related devices, of currently developing countries, and for synthesized fuel. The value of fusion development could be evaluated from these possible economic impact in comparison with its necessary investment. (author)

Techno-Economic, Sustainability, and Market Analysis | Bioenergy | NREL

Science.gov (United States)

Techno-Economic, Sustainability, and Market Analysis Techno-Economic, Sustainability, and Market Analysis NREL conducts techno-economic analyses (TEAs) for algal biofuels, thermochemical conversion, and agitating the liquid as it flows around. Algal Biofuels Techno-Economic Analysis NREL's Algae Techno

Historical Business Cycles and Market Integration: Evidence from Comovement

NARCIS (Netherlands)

Uebele, Martin

2009-01-01

This thesis addresses historical business cycles and market integration in Europe and America in the 19th and 20th centuries. For the analysis of historical business cycles, the widely used methodology of historical national accounting is complemented with a dynamic factor model that allows for

The Implementation of SWOT Analysis of People Economic Empowerment Business Loan (KUPEM in Jambi Province

Directory of Open Access Journals (Sweden)

Susi Desmaryani

2016-11-01

Full Text Available The problems of SMEs today are generally only able to survive but rarely oriented towards growth and capacity development of the company. One of the problems that hinder the growth of SMEs is financing problems. The government has tried to provide financing assistance in the form of soft loans, one of which is KUPEM, but SMEs do not have the commitment to running the business with loans that have been granted by the government. This study aims to determine the implementation strategy of People Economic Empowerment Business Loan (KUPEM in the Province of Jambi. The research method used was a case study with descriptive research type. The sample consists of 125 respondents. Sampling is conducted in a nonprobability sampling and purposive sampling. Data were analyzed using SWOT analysis. The results showed that the implementation of KUPEM by the Provincial Government of Jambi through internal analysis indicates the value of the power factor is still below the weakness factor. External analysis of People Economic Empowerment Business Loan still has a big opportunity than a threat factor. Therefore, People Economic Empowerment Business Loan continues because it can help the growth of the community effort by making strategic changes. Result of the study recommend to strengthen internal factors which are the analytical skills of relevant agencies that are trusted to provide recommendations for KUPEM loans, (1 Relevant agencies create mentoring programs to enhance the ability of SMEs actors, (2 Through the relevant agencies forming a group of associations between groups of SMEs, (3 Increasing motivation to make MSMEs business through counseling activity, and improve the competence of field educators, (4 Conduct analysis of the suitability of business in accordance with local conditions (in this case the state of nature, the public taste and the target market.

A Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007)

OpenAIRE

Bozbay, Zehra

2012-01-01

The study examined the trends of marketing articles published in Journal of the School of Business Administration, Istanbul University using content analysis method. The main objective of the study was to identify marketing and marketing research articles published in Journal of the School of Business Administration between years 1972-2007 and to assess publications' contents in order to determine the marketing trends. The trends and development in marketing were documented by the ...

THE CONNECTION BETWEEN ECONOMIC GROWTH AND STOCK MARKETS

Directory of Open Access Journals (Sweden)

Andreea Maria PECE

2015-04-01

Full Text Available This paper examines the connection between economic growth and stock market performance in the case of an emerging economy, namely Romania, by using quarterly financial data, during the period 2000-2013. This topic is widely studied in the financial literature and seeks to provide an answer for the following questions: does economic growth influences the capital market, does capital market influences economic growth, or there is no connection between these variables. I have analyzed the long term relationship between economic growth and stock market for Romania, by applying Johansen cointegration test, Granger causality and Gregory Hansen cointegration test, which allows the presence of the structural breaks in the time series. The empirical results obtained highlighted that portfolio investments have a positive impact on economic growth and the GDP growth engages in turn, a long term positive capital markets return. The main conclusion of this study is that in the case of Romanian economy, is a bi-directional link between the economic growth and the capital market performance.

MARKETING OF AGRI-BUSINESSES IN ICT ENVIRONMENT

Directory of Open Access Journals (Sweden)

Davorin Turkalj

2012-06-01

Full Text Available By means of quantitative and qualitative research the doctoral dissertation has attained methodical insights into competences and usage levels of new technologies for marketing purposes in agri-businesses in the Republic of Croatia. The results and observations provided in the thesis indicate that swift action is required in order to improve the current situation and prepare farmers for forthcoming changes. In biotechnical sciences there is a need for continuous updating, research and control of interdependent processes and complex relations, which in turn creates a need for a unified system of knowledge dissemination. In order to manage a set of information arising from such processes, it is necessary to have a system that will allow us to store and transfer the acquired knowledge in a safe and simple way in real time, ensuring completeness of information. In today’s world, the key role in this process is to be played by information and communication technologies (ICT encompassing the use of computers and communication technologies, as well as technologies for information management and transfer. Together with other ICT, the Internet is a resource that can bridge the gap between professionals of different expertise on one hand and people living in rural areas and farmers on the other, as it provides a platform for interaction and dialogue. Furthermore, ICT can foster new cooperation and networking through inter-sectoral contacts between government institutions, different support agencies and farmers. The efforts to implement ICT in the agricultural sector are held back by a range of limiting factors, such as: the necessity to reconstruct the sector itself, required investments in new communication systems and adjunct platforms, low levels of computer literacy among farmers, insufficient infrastructure, etc. Taking all this into account, it is obvious that the Internet and modern technologies can be drivers of positive change in agriculture

Business cycle research in marketing : A review and research agenda

NARCIS (Netherlands)

Dekimpe, Marnik; Deleersnyder, Barbara

Business cycles (BCs) may affect entire markets, and significantly alter many firms’ marketing activities and performance. Even though managers cannot prevent BCs from occurring, marketing research over the last 15 years has provided growing evidence that their impact on consumers, and hence on firm

EVALUATION OF SMALL BUSINESS INFLUENCE ON THE ECONOMIC DEVELOPMENT OF THE REGION

Directory of Open Access Journals (Sweden)

Olena Zvarych

2017-12-01

Full Text Available The purpose of the paper is to study the role and assess the small business development influence on the economic development of the region. Methods. Theoretical and methodological foundations of the research draw up the scientists’ works on the problems of economic development of the regions. During the scientific research, a complex of such methods was used: generalization and scientific abstraction – in order to specify the conceptualcategorical instrument and identify characteristics of the small business; monographic – in case of highlighting the scientists’ views on the investigated problems; comparative analysis – when identifying features of small business influence on the economic development of the region; mathematical modelling in economics – to develop the methodology for the evaluation of small business development influence on the economic development of the region. Results. Special aspects of small business functioning as a factor of the economic development of the region that accommodates economic growth, the improvement of the product quality and social indicators of development, formation of the middle class, decrease of the unemployment rate, increase of the population living standards are researched. The ambiguity of approaches to the small business definition is established, the characteristic feature of which, in most cases, is the number of employees. However, the small business is distinguished for industrial enterprises and service-oriented companies, based on the structure of management, and also taking into account the self-regulation of small enterprises or their relations to the large enterprises or industrial group of companies. It is established that criteria for the evaluation of the efficiency of small business enterprises can be: increase in the entrepreneurship development rates, minimization of material and social losses of the society, increasing the share of small business in GDP formation

Study guide for Statistics for business and financial economics a supplement to the textbook by Cheng-Few Lee, John C. Lee and Alice C. Lee

CERN Document Server

Moy, Ronald L; Kao, Lie Jane

2015-01-01

This Study Guide accompanies Statistics for Business and Financial Economics, 3rd Ed. (Springer, 2013), which is a business statistics textbook that uses finance, economics, and accounting data throughout the book. This Study Guide contains unique chapter reviews for each chapter in the textbook, formulas, examples, and additional exercises to enhance topics and their application. Solutions are included so students can evaluate their own understanding of the material. With more real-life data sets than the other books on the market, this study guide and the textbook that it accompanies, give readers all the tools they need to learn material in class and on their own. The topics covered are immediately applicable to facing uncertainty and the science of good decision making in financial analysis, econometrics, auditing, production, operations, and marketing research. Students in business degree programs will find this material particularly useful in their other courses and future work.

The Economics of Imperfect Labor Markets : Second Edition

NARCIS (Netherlands)

Boeri, T.; van Ours, J.C.

2013-01-01

Most labor economics textbooks pay little attention to actual labor markets, taking as reference a perfectly competitive market in which losing a job is not a big deal.The Economics of Imperfect Labor Markets is the only textbook to focus on imperfect labor markets and to provide a systematic

Value in business markets : what do we know? where are we going?

NARCIS (Netherlands)

Lindgreen, A.; Wynstra, J.Y.F.

2005-01-01

This article presents a review of the existing literature on value in business markets, from the perspective of both business marketing and purchasing and supply management, in three steps. First, some of the early research strands on value are examined including value analysis and engineering, the

SPORTS MARKETING AS A BUSINESS FUNCTION IN MODERN SPORTS

OpenAIRE

Danilo Aćimović; Omer Špirtović

2013-01-01

Discussion about sport marketing implies its theoretical definition and generalization, and then its actual definition in sport environment. Sport marketing, belongs to the newer type of the marketing. It appeared in time of increasing activity and significance of sport in the world. Huge human potential, with which sport as an activity disposes, implied the need to organize more properly and use it purposefully. “Sport marketing belongs to business function of sport organization and represen...

METHODOLOGICAL APPROACHES TO THE ANALYSIS OF ЕCONOMIC SECURITY MARKET ENVIRONMENT

Directory of Open Access Journals (Sweden)

V. P. Voronin

2014-01-01

Full Text Available Summary The market environment is not only important for the good functioning of enterprises and organizations, but also an indicator of the attractiveness for business. In this regard, on the first place of its economic analysis of the state and dynamics, not only the definition of capacity and market, but also its innovation, investment and institutional components, as well as economic security for businesses and organizations. Economic security for businesses and organizations associated with the identification of factors affecting the state of criminal and corrupt elements. Globalization of world economic relations led to the spread of corruption market environment from local to global markets. Increasingly close involvement of Russia into the world economy was accompanied by negative phenomena of this nature. This was facilitated by liberalization of public relations; sharp stratification of society in terms of income, inefficient system of income redistribution: the weakness and backwardness of civil institutions, all lower income level communication with the humanistic and patriotic values. As a result, generated problems and threats: market institutions there, ethical values and justice, sustainable normal course of business. Simultaneously, it contributes to the establishment and complication of the linkages between corruption and economic crime, the spread of illicit acquisition of personal wealth. Needless business community can and should take an active part in monitoring and economic analysis of the marketing environment of enterprises and organizations, making it more transparent and accessible information across a wide range of its customers.

GENERAL ASPECTS REGARDING THE MANAGEMENT ACTIVITY IN INTERNATIONAL BUSINESS

Directory of Open Access Journals (Sweden)

Mihaela Loredana LĂPĂDUŞI

2010-09-01

Full Text Available The strategy of penetrating and developing the external markets is an important objective of the international enterprises management. This involves a specific analysis of the business environment for illustrating the opportunities of business and risks and the business potential of a particular enterprise in order to establish the internalisation objectives and types. The international management is individualised by the environment where the enterprises develop their economical activity, supposing that the world market of international business involves the access to new markets and the enterprises must adapt to the specific needs and opportunities.

Causes and outcomes of customer satisfaction in business-to-business markets relationship marketing in the South African cement manufacturing industry

Directory of Open Access Journals (Sweden)

Phineas Mbango

2015-10-01

Full Text Available Close relationships between cement manufacturers and their customers in business-to-business markets are becoming a necessity in today’s competitive markets. The literature search reveals that, three constructs of relationship marketing (trust, commitment and satisfaction are the most studied and well known. This study contributes to the body of knowledge by adding two constructs (supplier competencies and communication as vital causes to customer satisfaction and the outcome being customer loyalty and cooperation. The study produced a framework of dimensions of relationship marketing in the South African Cement Industry and its hoped will help marketing managers in the industry and related sectors in coming up with relationship marketing strategies that can go a long way in helping them retain, attract, satisfy, and achieve long-term profitable relationships for both the supplier and the customer. A judgemental sample of major cement customers (362 throughout South Africa’s nine provinces were contacted using face-to-face interview technique with self-administered questionnaires. The results support the conceptual model presented; supplier competencies, trust, commitment and communication have a positive association with satisfaction; and satisfaction, in turn, relates positively to all the two outcomes of cooperation and loyalty. It is recommended that a cement manufacturer must invest in strategies that enhance trust, communication, commitment and supplier competencies in order to satisfy its customers who will in turn contribute to customer cooperation and loyalty.

Motivational factors in multilevel marketing business: A confirmatory approach

Directory of Open Access Journals (Sweden)

Sourav Jain

2015-10-01

Full Text Available In the present scenario of high unemployment; Multilevel Marketing (MLM generates employment for people who have no permanent source of earning. MLM system has emerged as one of the prime alternatives in the current marketing system. India has become a very popular destination of doing MLM business with high potential of growth. MLM system provides lucrative compensation that works as motivation for people to join this business. Motivation for executives of any firm plays a major role in its success. It also leads commitment of employees towards work and responsibilities. An attempt has been made to identify the motivational variables that have the highest level of contribution for joining the MLM system. Most of the MLM companies focus on compensation plan or reward system but apart from that a number of variables have been found which motivate the distributors to engage in MLM business. Further, the distributors play a vital role in the growth of the business. In this study, we also propose a motivational model to help MLM companies formulate better strategies in making a large network of people for growth of business.

An Assessment of Entrepreneurs\\' Business Strategies towards SME Succes

Directory of Open Access Journals (Sweden)

Murlidhar Nebhwani

2011-07-01

Full Text Available The purpose of this paper is to carryout few general strategies into consideration which can be utilized by business owners for success of their businesses. Every entrepreneur has different thinking and ideas. Strategies are developed with market familiarity and practices which make businesses sound in the market. Moreover, strategies of an entrepreneur seem to be helpful tool in business success and economic growth. The strategies discussed in this paper are helpful for SMEs (Small and Medium Enterprises in their economic development. General strategies considered in this paper are product, market and process innovation, benchmarking and quality of products. In addition, this research is based on primary data which was collected from different SME\\'s in Sindh, Pakistan through questionnaires. Moreover, data was statistically analyzed. Results indicate that entrepreneurs of SMEs consider quality of product, bench marking and market innovations as more significant whereas; product and process innovations as less significant. The findings of this paper support the previous relevant studies, which also help in identifying new approaches to success of businesses by applying strategies as discussed in this research.

Relationship Between Market Orientation and Business Performance in Czech and German High-Tech Firms

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Patrik Jangl

2015-12-01

Full Text Available The main goal of this paper is to find out an index of market orientation, and explore the relationship between four components of market orientation in high-tech firms and their business performance. Business performance was studied as a one-dimensional construct. Market orientation in this study is defined as a process of intelligence generation about customers and competitors, intelligence dissemination and integration within the company across teams, and responsiveness to market intelligence in the form of coordinated action. The statistical sample was represented by 164 Czech and 187 German high-tech firms in the manufacturing industry. Respondents (sales and marketing managers completed a questionnaire and marked their rate of approval with individual statements on a Likert scale ranging from 1 to 7. Market orientation and business performance level was determined as the arithmetic mean (x̄ of the measured values. Depending on the size of the total market orientation index (MOI, Czech (x̄=5.2 and German (x̄=5.14 high-tech firms are medium market-oriented. The business performance index (BPI reached a slightly higher value in Germany (x̄=5.22 as compared to the Czech Republic (x̄=5.13. The main method to reach the target was correlation and regression analysis. This study confirmed a hypothesis about the existence of a correlation between components of market orientation and business performance. Three of the four relationships in the multiple regression model were significant. On the other hand, the study found no positive significant correlation between competitor intelligence generation and business performance.

Wildlife based business activities in Ogbe–Ijaw market of Delta state ...

African Journals Online (AJOL)

Wildlife based business activities in Ogbe–Ijaw market of Delta state, Nigeria. ... of procuring the products, channels for marketing the products, and risks involved in procuring wildlife products sold in the market. ... AJOL African Journals Online.

Effect of business regulation on investment in emerging market economies

Directory of Open Access Journals (Sweden)

Birungi Korutaro

2013-01-01

Full Text Available This paper provides an empirical analysis of the business regulatory factors that influence investment in a selection of 29 emerging market economies. Both theoretical and empirical literature on the effect of the regulatory environment on investment is reviewed. A panel data analysis over the period 2003–2007 reveals that investment is influenced by secure property rights and the degree of business entry regulation. The results carry important policy implications for improving the investment climate of emerging market economies.

Market orientation and business performance: Evidence from franchising industry

OpenAIRE

Leea, Yong-Ki; Kim, S. H.; Seo, M. K.; Hight, S. K

2015-01-01

This paper examines the relationships between top management factors, franchisor market orientation, competitive strategy, and business performance within the context of Korean franchisor companies. 156 food-service franchise firms provide the basis for this empirical investigation. Findings show that top management factors such as management emphasis and risk aversion can lead to market orientation. Franchisor market orientation was found to lead differentiation and cost strategies, which, i...

Business social responsibility in Ukraine: the marketing aspect

OpenAIRE

Firsova, S.

2010-01-01

The article deals with problems of researching the category "social business responsibility", ways of its realization and marketing means of implementation and support of socially responsible initiatives in Ukrainian companies.

Business Analytics in the Marketing Curriculum: A Call for Integration

Science.gov (United States)

Mintu-Wimsatt, Alma; Lozada, Héctor R.

2018-01-01

Marketing education has responded, to some extent, to the academic challenges emanating from the Big Data revolution. To provide a forum to specifically discuss how business analytics has been integrated into the marketing curriculum, we developed a Special Issue for "Marketing Education Review." We start with a call to action that…

Stock Market and Sustainable Economic Growth in Nigeria

Directory of Open Access Journals (Sweden)

Erasmus L Owusu

2016-11-01

Full Text Available This paper examines the relationship between stock market evolution and sustainable economic growth in Nigeria. The study employs Auto-Regressive Distributed Lag (ARDL-bounds testing approach and a combined stock market indicators index to examine the relationship. The paper finds that, in the long run, stock markets have no positive and at best mixed effect on economic growth in Nigeria. This finding supports the numerous past studies, which have reported negative/mixed or inconclusive results on the effects of stock markets on economic growth. The paper, therefore, concludes that, there is the need for increasing financial deepening and the removal of bottlenecks in the financial sectors of the economy by providing further public and institutional education on the value of stock markets for economic development.

ANALYSIS AND UNDERSTANDING OF KEY MARKETING CONCEPTS MARKETING ACTIVITIES ORGANIZED WITHIN THE FOOTWEAR INDUSTRY COMPANIES

OpenAIRE

Carmen Adina Pastiu

2011-01-01

Marketing in its hypostasis: optical and economic design, practice science andart, it appears and develops in the context of a competitive economy, as a necessity ofbusiness success. These considerations and not only determined us researching its directsteps: business to business, and to identify characteristics of marketing activities undertakenby companies in competitive markets. In this paper we follow, based on research carried outon a sample of 160 statistical units (footwear industry co...

Predicting Market Direction from Direct Speech by Business Leaders

OpenAIRE

Drury, Brett M.; Almeida, José João

2012-01-01

Direct quotations from business leaders can communicate to the wider public the latent state of their organization as well as the beliefs of the organization's leaders. Candid quotes from business leaders can have dramatic effects upon the share price of their organization. For example, Gerald Ratner in 1991 stated that his company's products were crap and consequently his company (Ratners) lost in excess of 500 million pounds in market value. Information in quotes from business leaders can b...

Marketization and Economic Performance

DEFF Research Database (Denmark)

Hansen, Morten Balle

2010-01-01

. A reform enforcing compulsory competitive tendering in homecare for elderly people in Denmark is analysed and its relation to measures of economic performance is explored. Two competing models of marketization are contrasted in the analysis: a problem solving model inspired by public choice ideology...... little impact on economic performance is found, which lends support to an institutional interpretation of the findings....

THE GLOBAL MARKET OF SMALL BUSINESSES BY E-COMMERCE PLATFORMS

OpenAIRE

Domenico CONSOLI

2016-01-01

Nowadays we live in a global market era. For small businesses (SBs), that do not have financial and human resources, to sell in a big market by an e-commerce platform can be a competitive strategy. The electronic platform can reinforce the weaknesses of an absence of a commercial network to interact with end customers, especially if they live in another country. The platform allows small businesses to operate on the long tail. In fact they can sell also few specific products /services to a la...

Business Ethics versus Economic Incentives: Contemporary Issues and Dilemmas

OpenAIRE

Kulshreshtha Pravin

2003-01-01

This paper is based on my experience with teaching a course on ethical dilemmas faced by individuals, managers and businesses in contemporary societies. Modern economic thinking generally presumes that individuals and businesses in a society follow their own self-interest, or private economic incentives. The course highlighted the importance of ethical considerations for action that are based on consideration of others rather than ones own. Four significant ethical dilemmas of modern societie...

The Place of Digital Marketing on Turkish Small Businesses

OpenAIRE

Serhat Karatum

2017-01-01

In the 21st century, technology develops rapidly and continuously and it affects every aspect of our lives. Marketing concept has been affected by these developments. What we want from marketing and reaching in an increasingly virtualized world is to be a lot faster than the past. Also, new marketing channels have emerged as well. Turkish small businesses, the building blocks of Turkish economy, have the chance of addressing the marketing problems and solving the problems with the digital mar...

Viability of Event Management Business in Batangas City, Philippine: Basis for Business Operation Initiatives

Directory of Open Access Journals (Sweden)

Jeninah Christia D. Borbon

2016-11-01

Full Text Available The research study on Viability of Event Management Business in Batangas City: Basis for Business Operation Initiatives aimed to assess the viability of this type of business using Thompson’s (2005 Dimension of Business Viability as its tool in order to create business operation initiatives. It provided a good framework for defining success factors in entrepreneurial operation initiatives in a specific business type – event management. This study utilized event organizers based in Batangas, a southern popular province, which also is a great popular destination for many types of events. Findings showed that the event management business in Batangas City is generally a personal event type of business whose year of operation ranges from one to three years, mostly link to church or reception venues and usually offers on the day coordination. In the assessment of its perceived viability, it was found out that this type of business is moderately viable in terms of market, technical, business model, management model, economic and financial, and exit strategy. Among all the dimensions tested, only market, management model, economic and financial, and exit strategy showed significant relationship with the profile variables of the event management business. From the enumerated problems encountered, those that got the highest rate were demanding clients, overbooking of reservation/exceeding number of guests and failure to meet spectators and/or competitors expectations. And, the recommended business operation initiatives were based on the weaknesses discovered using Thompson’s Dimension of Business Viability Model.

MARKETING STRATEGY FOR START UP BUSINESS OF BROILER PEKING DUCK FARM WITH ECO-GREEN INTEGRATED

OpenAIRE

Silitonga N.; Syah T.Y.R.; Erni N.

2018-01-01

The increasing number and the rate of Banten population growth from year to year make it as a potential market which is quite large for the development of broiler duck farming business in the future. In this case, intensive system broiler Peking duck farming which is integrated, economic, and eco-green intensive, eco-green commonly utilizes Azolla microphylla and flour of pluchea leaves and other germ plasmas as the feed supplements. As a company in Peking duck farming with Eco Green concept,...

HTGR Economic / Business Analysis and Trade Studies Market Analysis for HTGR Technologies and Applications

Energy Technology Data Exchange (ETDEWEB)

Richards, Matt [Ultra Safe Nuclear Corporation, Los Alamos, NM (United States); Hamilton, Chris [Ultra Safe Nuclear Corporation, Los Alamos, NM (United States)

2013-11-01

This report provides supplemental information to the assessment of target markets provided in Appendix A of the 2012 Next Generation Nuclear Plant (NGNP) Industry Alliance (NIA) business plan [NIA 2012] for deployment of High Temperature Gas-Cooled Reactors (HTGRs) in the 2025 – 2050 time frame. This report largely reiterates the [NIA 2012] assessment for potential deployment of 400 to 800 HTGR modules (100 to 200 HTGR plants with 4 reactor modules) in the 600-MWt class in North America by 2050 for electricity generation, co-generation of steam and electricity, oil sands operations, hydrogen production, and synthetic fuels production (e.g., coal to liquids). As the result of increased natural gas supply from hydraulic fracturing, the current and historically low prices of natural gas remain a significant barrier to deployment of HTGRs and other nuclear reactor concepts in the U.S. However, based on U.S. Department of Energy (DOE) Energy Information Agency (EIA) data, U.S. natural gas prices are expected to increase by the 2030 – 2040 timeframe when a significant number of HTGR modules could be deployed. An evaluation of more recent EIA 2013 data confirms the assumptions in [NIA 2012] of future natural gas prices in the range of approximately $7/MMBtu to $10/MMBtu during the 2030 – 2040 timeframe. Natural gas prices in this range will make HTGR energy prices competitive with natural gas, even in the absence of carbon-emissions penalties. Exhibit ES-1 presents the North American projections in each market segment including a characterization of the market penetration logic. Adjustments made to the 2012 data (and reflected in Exhibit ES-1) include normalization to the slightly larger 625MWt reactor module, segregation between steam cycle and more advanced (higher outlet temperature) modules, and characterization of U.S. synthetic fuel process applications as a separate market segment.

Emerging market business cycles: the cycle is the trend

OpenAIRE

Mark Aguiar; Gita Gopinath

2004-01-01

Business cycles in emerging markets are characterized by strongly counter-cyclical current accounts, consumption volatility that exceeds income volatility, and dramatic “sudden stops” in capital inflows. These features contrast with those of developed, small open economies and highlight the uniqueness of emerging markets. Nevertheless, we show that both qualitatively and quantitatively a standard dynamic stochastic, small open economy model can account for the behavior of both types of market...

Food economics

DEFF Research Database (Denmark)

Hansen, Henning Otte

and issues and such as food security, quality, obesity and health are ever important factors. This book describes the link between food markets and food companies from a theoretical and a business economics perspective. The relationships, trends and impacts on the international food market are presented...

New York State's 1999 agritourism business study

Science.gov (United States)

Diane Kuehn; Duncan Hilchey

2002-01-01

Agritourism businesses (i.e., farm-based businesses that are open to visitors for recreational purposes) are becoming an important component of New York's tourism industry today. In order to estimate the economic impacts of these businesses on New York State and identify cost-effective management and marketing strategies for business owners, New York Sea Grant and...

Applied statistics for economics and business

CERN Document Server

Özdemir, Durmuş

2016-01-01

This textbook introduces readers to practical statistical issues by presenting them within the context of real-life economics and business situations. It presents the subject in a non-threatening manner, with an emphasis on concise, easily understandable explanations. It has been designed to be accessible and student-friendly and, as an added learning feature, provides all the relevant data required to complete the accompanying exercises and computing problems, which are presented at the end of each chapter. It also discusses index numbers and inequality indices in detail, since these are of particular importance to students and commonly omitted in textbooks. Throughout the text it is assumed that the student has no prior knowledge of statistics. It is aimed primarily at business and economics undergraduates, providing them with the basic statistical skills necessary for further study of their subject. However, students of other disciplines will also find it relevant.

The Value of International Experiences for Business Students: Measuring Business Student Attitudes toward Study Abroad

Science.gov (United States)

Heffron, Sean; Maresco, Peter A.

2014-01-01

The value of an international experience--especially for students of business--continues to be an area of focus at colleges and universities. Students across all disciplines within the business curriculum: accounting, economics, finance, management, marketing, or sport management are expected by employers to possess knowledge of, and appreciation…

Environmental and economic analyses of waste disposal options for traditional markets in Indonesia

International Nuclear Information System (INIS)

Aye, Lu; Widjaya, E.R.

2006-01-01

Waste from traditional markets in Indonesia is the second largest stream of municipal solid waste after household waste. It has a higher organic fraction and may have greater potential to be managed on a business scale compared to household wastes. The attributed reason is that in general the wastes generated from traditional markets are more uniform, more concentrated and less hazardous than waste from other sources. This paper presents the results of environmental and economic assessments to compare the options available for traditional market waste disposal in Indonesia. The options compared were composting in labour intensive plants, composting in a centralised plant that utilised a simple wheel loader, centralised biogas production and landfill for electricity production. The current open dumping practice was included as the baseline case. A life cycle assessment (LCA) was used for environmental analysis. All options compared have lower environmental impacts than the current practice of open dumping. The biogas production option has the lowest environmental impacts. A cost-benefit analysis, which considered greenhouse gas savings, was used for the economic assessment. It was found that composting at a centralised plant is the most economically feasible option under the present Indonesian conditions. The approach reported in this study could be applied for 'a pre-feasibility first cut comparison' that includes environmental aspects in a decision-making framework for developing countries even though European emission factors were used

Macroeconomic implications of labor market frictions

NARCIS (Netherlands)

Sedláček, P.

2011-01-01

Fluctuations in economic activity, business cycles, are a fact of life. An important factor shaping the character of economic fluctuations is the labor market. However, the labor market does not operate smoothly. Neither workers, nor firms are all the same. Therefore, it often requires a substantial

Relationship finance, market finance and endogenous business cycles

OpenAIRE

Deidda, Luca Gabriele; Fattouh, Bassam

2010-01-01

This paper develops an overlapping generation model with asymmetric information in the credit market such that the interplay between relationship finance supplied by investors who monitor investment decisions ex-ante and market finance supplied by investors who relay on public information can be the source of endogenous business fluctuations. Monitoring helps reducing the inefficiency caused by moral hazard. However, the incentives of entrepreneurs to demand relationship finance to induce mon...

Ethiopian Journal of Business and Economics

African Journals Online (AJOL)

It seeks to encourage thinking among academics, practitioners and policy makers in the fields of Accounting and Finance, Economics, Business Management, and Public Administration and Development Management. Equally important, its main mission is to stimulate research-based and inter- and multi-disciplinary debate ...

Economic Sustainability in International Business: Peculiarities, Methods and Approaches

Directory of Open Access Journals (Sweden)

Otenko Iryna Pavlivna

2016-05-01

Full Text Available This article is intended as a contribution to the ongoing analysis of economic sustainability in international business. This study is presented with a view toward further understanding and agreement of the key concepts of sustainability. Approaches to sustainability are considered, important benchmarks and essential characteristics of sustainable development in international business are included. The article demonstrates how the concept of economic sustainability can be applied to the business level. The main ideas of the most widespread concepts on resource management are presented. Incorporation of ESG and financial factors in the concept of sustainable investing is considered. Emissions that are responsible for climate change, namely top emitters, key issues and figures are presented.

Hits the market and government business and economic development; Aciertos de mercado y de gobierdno, empresa y desarrollo economico

Energy Technology Data Exchange (ETDEWEB)

Medina Moral, E.; Montes Gan, V. J. L.

2010-07-01

The barriers to the development of entrepreneurial activity in the World are still relevant. The main purpose of this paper is to analyze the role of business creation for economic development through the study of existing regulations and red tape in 135 countries. The identification of obstacles that have experienced different evolutionary behaviour in countries that have shown greater economic dynamism would indicate the priorities in the development agenda for the governments in order to activate the entrepreneurial activity with the aim to favour a greater economic and social prosperity in the world. (Author) 34 refs.

BARTER AS AN ALTERNATIVE TRADING AND FINANCING TOOL AND ITS IMPORTANCE FOR BUSINESSES IN TIMES OF ECONOMIC CRISIS

OpenAIRE

Uyan, Ozgul

2017-01-01

Purpose-Today, growing commercial and financialintegration between countries with globalization leads to intense competitionand global economic crises. Due to these developments, the companies have somedifficulties carrying on their business and managing the crises withtraditional marketing and financing techniques. So they are turning alternativemethods. One of them is barter system meaning buying and selling goods andservices without using money. Barter is an innovated form of exchange syst...

The influence of logistics potentials on business management

Directory of Open Access Journals (Sweden)

Rafał Matwiejczuk

2012-09-01

Full Text Available Background: Logistics is more and more often perceived as an integrated potential of changes in a business management system. Among the particular potentials, the key importance is assigned to logistics resources, capabilities, and particularly competences. Methods: The article points at exploitation of possibilities of logistics potentials in achieving desired changes in business management and reaching desired market and economic effects by a company. Except for literature studies, empirical research has been conducted in 111 companies operating in Poland.  Results and conclusions:  Research results have shown several symptoms of logistics influence on business management system. The significance of logistics potentials in business management system capacity development has been partially confirmed. Due to logistics potentials, the company can be more effective and efficient in reaching expected market and economic outcomes.  

THE BUSINESS PERSPECTIVES STRATEGY TOWARDS THE TKI (INDONESIAN MIGRANT WORKERS) MARKET

OpenAIRE

Sihombing, Haeryip; Yaakob, Moh. Yuhazri; Safarudin, Mochamad

2015-01-01

The business prospects and opportunities of the migrant workers’ (TKI) market are still wide open. This is shown by the year to year remittances incremental of TKI thatcorresponds to the beneficial opportunity of the business players to optimize their exploration of this market. In reality, the current efforts and strategy in this exploration,however, are still not utilised effectively in terms of competitive advantage. Therefore the initiative strategy towards product differentiation and inn...

CONFLICTS IN THE STRATEGIC BUSINESS NETWORK OPERATING IN THE FOREIGN MARKET

OpenAIRE

Aleksandra Hauke-Lopes

2017-01-01

Conflicts are an integral part of every business-to-business co-operation. Enterprise’s activities in the international markets require from the company to take measures to resolve the conflict so as to prevent the negative impact on relationships and further cooperation. This article adopts the strategic network approach to analyze the conflicts and their impact on relationships in a network operating in a foreign market. Conflicts that occur between the two parties involved in a strategic b...

Value oriented marketing strategies

Directory of Open Access Journals (Sweden)

Stanković Ljiljana

2009-01-01

Full Text Available The complexity of business environment imposes the need for continuous change and reexamination of business marketing strategies of enterprises. Theory and practice of strategic management and marketing show that the activities of marketing, which are closely connected to corporate strategy, are the key drivers of growth. There is a positive correlation between competition intensity, marketing strategy and business performance of companies. Even though, managers of many companies don't see a clear connection between marketing strategy and business performance, numerous empirical research show that the companies which possess and efficiently use marketing resources and capabilities are more successful. In knowledge-based economics, the development of value oriented marketing strategies for all participants in the chain is a supposition of the survival, growth and development of companies. Competitive advantage is the essence of any strategy. Acquisition and maintenance of competitive advantage is more successful if the potentials for value creation are used efficiently. The paper examines the critical factors that influence alignment and transformation of marketing strategies in accordance with changes in value estimation. Superior value, is created in different network classes. Theory and practice researches create a reliable basis for the development of new concepts, marketing strategy business models that will contribute to competitive advantage of enterprises and the economy.

THE ROLE AND IMPORTANCE OF INTERNET MARKETING IN MODERN HOTEL INDUSTRY

OpenAIRE

Ivica Batinić

2015-01-01

Dynamic and rapid development of Internet technology and marketing opportunities provided by modern digital technology, enabled the radical change in traditional marketing activities and opened the space for the development of Internet marketing. Internet marketing has become an inevitable trend in the business, and its benefits are recognized by many businesses, regardless of their economic activity, with the aim of achieving better business results. Representative...

The Supply Chain, a Strategic Marketing Approach

Directory of Open Access Journals (Sweden)

Ştefan Claudiu Căescu

2013-02-01

Full Text Available The main objective of this article is to integrate strategic marketing instruments within the supply chain in relationship with the suppliers. In order to integrate the commercial and economic activities at the supply chain level there is a need of developing tight relationships between the customer and the supplier. Thus, it is justified to approach the supply chain from a strategic perspective and the strategic marketing tools are perfectly applicable on the business-to-business market. Our research, has led us to the conclusion that, especially on business to business markets, organizations focus their marketing activities not only on the relationship with their customers, but on the relationship with their suppliers as well. In the supply chain, companies appear as buyers and as clients for the suppliers of goods, financial resources and of work force. Starting from this, we have developed a quantitative marketing research, interviewing 60 organizations from the business-to-business Romanian market, with the purpose of identifying the way in which companies from the B2b market integrate strategic marketing in their supply-chain.

Use of Online Information Resources by RMIT University Economics, Finance, and Marketing Students Participating in a Cooperative Education Program

Science.gov (United States)

Costa, Cathy

2009-01-01

This paper examines the use of online information resources by Economics, Finance, and Marketing 3rd year students in a cooperative education program and explores some possible factors and issues that influence how students use these resources. The nature of Work Integrated Learning (WIL) programs, the business information environment, and the…

The Effect of Corporate Influence in the Short Haul Business Travel Market

Science.gov (United States)

Mason, Keith J.

1999-01-01

The importance of corporate involvement in the decision making process for business related air travel is being increasingly recognised in the literature. Business travellers consume air services (i.e. they take airline flights), however; they may not be the principal decision-maker in the purchase. Also it is the organization that employs the traveller that incurs die cost for air travel. Consequently this research addresses the relationship between the traveller and the employing organisation in the purchase of air travel. In this paper traveller opinions on their corporate travel policy are evaluated using a Likert summated rating scale. The benefits sought, by the traveller, from the air service are also investigated and these benefits are used to segment the short haul business air travel market in the EU. Changes in the market for short haul business travel since the full liberalisation of the aviation market in-the EU are evaluated by comparing the data to an earlier study of similar travellers in 1992.

Ethics in International Business Education: Perspectives from Five Business Disciplines.

Science.gov (United States)

LeClair, Debbie Thorne; Clark, Robert; Ferrell, Linda; Joseph, Gilbert; Leclair, Daniel

1999-01-01

Examines international ethics issues and perspectives from the vantage points of five disciplines in business education: economics, management, finance, accounting, and marketing. Finds an underlying theme of management awareness, accountability, and control of ethical decision-making. Suggests some ethics-related curriculum projects. (DB)

Strategic collaboration on business model innovation

DEFF Research Database (Denmark)

Gjerding, Allan Næs; Kringelum, Louise Tina Brøns

The present paper focuses on collaboration as a source of hybridization of the market in the case of business model innovation. The basic argument is that while hybridization economizes on transaction costs, it also gives rise to transaction costs. In effect, transaction costs appears...... as a dialectical phenomenon. The argument is illustrated by a narrative of a case of radical business model innovation. The narrative shows how collaborators economize on transaction costs by developing a mutual understanding and shared interpretation of business model innovation, but at the same time gives rise...

From Single Market to Economic Union

DEFF Research Database (Denmark)

Bartalevich, Dzmitry

2014-01-01

Book review of: From Single Market to Economic Union: Essays in Memory of John A. Usher / edited by N.N. Shuibhne and L.W. Gormley (Oxford: Oxford University Press, 2012, ISBN 9780199695706); viii + 431pp., £75.00 hb.......Book review of: From Single Market to Economic Union: Essays in Memory of John A. Usher / edited by N.N. Shuibhne and L.W. Gormley (Oxford: Oxford University Press, 2012, ISBN 9780199695706); viii + 431pp., £75.00 hb....

Creating an Economically Enabling and Competitive Business ...

International Development Research Centre (IDRC) Digital Library (Canada)

Creating an Economically Enabling and Competitive Business Environment in the ... the scope of operations of private sector enterprises in the West Bank and Gaza. ... IWRA/IDRC webinar on climate change and adaptive water management.

MARKET ECONOMICS PRICING PARTICULARS

Directory of Open Access Journals (Sweden)

V. I. Parshin

2011-01-01

Full Text Available The price performs several economic functions: accounting, stimulation, distribution, demand and offer balancing, serving as production site rational choice criterion, information. Most important pricing principles are: price scientific and purpose-aimed substantiation, single pricing and price control process. Pricing process factors are external, internal, basic (independent on money-market, market-determined and controlling. Different pricing methods and models are to be examined, recommendations on practical application of those chosen are to be written.

Marketing mix - project of a textbook for business academies

OpenAIRE

Zatloukalová, Zuzana

2010-01-01

The thesis deals with project of a textbook for business academies. The theme of the chapter of the textbook is marketing mix. The project is made in such a way the students get total information on these problems. The extant of the theme is intended for students of higher classes. The project consists of theoretical part (textbook, exercise book) and practical part (teaching at business academy).

Marketing and Advertising: Procter & Gamble Insights into Economics.

Science.gov (United States)

Reinke, Robert; And Others

Featuring real-life examples that show economic principles at work, this document contains teaching units which are designed to supplement basic economics and consumer education textbooks in social studies, home economics, and business education classes. Written for grades 9-12, and adaptable for grades 7-8, the materials bring economic principles…

E-business and its Application in Conditions of Central European Market

Directory of Open Access Journals (Sweden)

Naci Tolga Saruc

2013-07-01

Full Text Available Aim of this paper is highlighting possibilities in effective utilization of Information and Communication Technologies for supporting entrepreneurship (e-business for Small and Medium enterprises. The core research carried on for duration of twelve months covered analysis and following presentation of possibilities of practical utilization of e-business applications. Furthermore research was oriented towards innovative forms of marketing communication in Real Corporation conducting business in Central European market. Analyzing data on collected findings can add value towards gaining a significant competitive advantage in form of better understanding of real facts influencing entrepreneurship in principle. This can lead consequently to positive influence on corporate effectiveness in the environment of Small and Medium enterprises.

ENGLISH LANGUAGE IN THE ROMANIAN ECONOMIC FIELD AND BUSINESS ENVIRONMENT: A NECESSITY OR A FAD?

Directory of Open Access Journals (Sweden)

Monica Condruz-Bacescu

2016-03-01

Full Text Available The purpose of the present article is to analyse the influence of anglicisms in the Romanian economic field and business environment. English influence in Romanian, very pronounced in the current European languages, is accomplished both by taking massive lexical elements and by assigning meanings of English borrowings to Romanian words. The emergence of English words’ borrowings in our country is due to the current socio-political conditions and widening of economic-financial relations with the Western world, the English words being used by specialists for communication and information in all fields, as well as speakers who tend to practice English as the international language of communication. Major transformations in the international social-economic organization imposed the development of modern disciplines: finance, statistics, management, marketing, business administration, whose languages are subordinated to the economic field. The research is intended to provide examples of English borrowings used in the economic language. English terms, specialized or not, especially in the form of a borrowing, penetrate directly in all economic subdomains, by virtue of an interference trend (manifested internationally concerning terminologies and the relations of specialized vocabulary with the usual one. One way of English terms entering the Romanian language is the specialised texts. The article also points out terminology concerning conditions of delivery and international business transactions. The written or spoken media contributes greatly to the spread of anglicisms that inform the public on various issues and developments in the social, political, cultural and economic aspects, nationally and internationally, having an important role in English vocabulary’ modernization by borrowing from English. The conclusion of the article is that with all the difficulties of adapting to the linguistic system of the Romanian language, the English

Marketing of renewable energies. Foundations, business models, case studies

International Nuclear Information System (INIS)

Herbes, Carsten; Friege, Christian

2015-01-01

How to market green electricity or biomethane? What is the right price for renewable energy and how do you design the optimal use of social media? What impact have the EEG or electromobility to the Green Power Marketing? Does direct marketing works or is online marketing the guarantee of success? Answers to these and many other basic questions provides the band with contributions from leading scientists and renowned practitioners. For the first time they describe in a structured form the basics of marketing of renewable energies, provide an introduction to the legal and market-based features and present new business models. The book is based on the latest research results, treats all questions of marketing issues important for practitioners, provides case studies and specific recommendations. [de

Prioritising Investments in Marketing Activities to Improve Business Performance

DEFF Research Database (Denmark)

Martensen, Anne; Mouritsen, Jan

2014-01-01

The purpose of this study is to prioritise investments in marketing activities based on their effect on business performance (BP). On the basis of the European Foundation for Quality Management (EFQM) model adapted to a marketing context, four generic marketing activities are structured in two...... dimensions: (1) Small m: marketing strategy and marketing implementation and (2) big M: cross-functional coordination and innovation. Big M and small m interact and influence BP similarly. When considering investing in marketing activities to improve financial performance, the first priority is to recruit...... and retain competent employees and the second, to collect, disseminate and act upon market insight in the form of measurement of effectiveness and production of intelligence. These provide resources for the development of a customer-oriented marketing strategy that in turn helps innovation and cross...

Strategic Factor Markets: Expectations, Luck, and Business Strategy

OpenAIRE

Jay B. Barney

1986-01-01

Much of the current thinking about competitive strategy focuses on ways that firms can create imperfectly competitive product markets in order to obtain greater than normal economic performance. However, the economic performance of firms does not depend simply on whether or not its strategies create such markets, but also on the cost of implementing those strategies. Clearly, if the cost of strategy implementation is greater than returns obtained from creating an imperfectly competitive produ...

Effect of the business environment on market orientation and performance in an emerging country

Directory of Open Access Journals (Sweden)

József Berács

2010-11-01

Full Text Available In the paper the relationship between market orientation and performance, and the effect of the business environment on these two factors in an emerging economy, in Hungary, was investigated. In a research conducted at 572 firms we found that both market orientation and the business environment have an effect on business performance, albeit in a different manner. The three components of the market orientation construct (customer orientation, competitor orientation, interfunctional coordination have a positive effect on performance. Contrary to that, environmental variables (technological turbulence, market turbulence, competitive intensity, buyer power etc. proved to have a signficant impact only on the finance-based performance measures. The results provide unambiguous evidence that the environment has a strong effect on market orientation, indicating that the market orientation scale developed by Narver and Slater is a proper tool to describe the transitional processes in an emerging economy characterized by high turbulence

Business Cycle and Risk Premium in the Colombian Stock Market

Directory of Open Access Journals (Sweden)

Andrés Mauricio Gómez Sánchez

2013-11-01

Full Text Available Through the Hodrick-Prescott methodology this paper presents a review about the relationship between the ex post risk premium of the stock market and business cycles observed in Colombia. Through quarterly information from the fourth quarter of 2001 to the third quarter of 2012, statistical evidence shows that the increase and decrease of ex post risk premium follow a countercyclical behavior in tune with existing research conducted about the United States and emerging economies, although with non-contemporary relationships with private consumption. In addition, it is found that in the last decade the Colombian risk premium follows a process of Auto Regressive Moving Average Models (ARMA, showing that there is no variation in at least two consecutive quarters and whose behavior is generated in part by external events at the domestic economic activity level experienced in near past periods.

Doing Business in Czech Republic after Accession to the EU

Directory of Open Access Journals (Sweden)

Dusan Litva

2017-11-01

Full Text Available Purpose of the article: European Union can be considered as a full integration process including political, safety, social or economic aspects. Economic integration is process of interconnection otherwise separated national markets (by removal of economic borders. This assumes removal of all obstacles (in economy, trade, tax, administration or industrial area and establishment of common rules for market competition. Basic benefit of economic integration is occurrences of real or potential competitiveness effects. Methodology/methods: European integration influenced number of factors of business environment mainly in area of legislation, taxes, public competition or harmonization of norms which can result in overall Czech Republic competitiveness abroad. In these papers have been used DB and GCI indexes and their subsequent indicators to analyze competitiveness and business environment in CR. Scientific aim: The aim of this article is research on impact of European integration on business environment and competitiveness of Czech Republic. Findings: Growing DTF trend for DB index since 2004 shows improvement of business environment after accession to the EU in contrast with non- EU members (Switzerland, Norway which remains flat. The biggest benefit for Czech business environment seems to be trade liberalization as Czech companies were able to compete successfully at foreign markets. On the other hand, according to GCI remains biggest challenge non- effective bureaucracy, tax regulation, corruption, political instability and low business sophistication. Conclusions: Czech Republic should focus, consistently with Lisbon strategy, on qualification of labour forces, increase o

Globalization, capital market and economic development in Nigeria

Directory of Open Access Journals (Sweden)

Olanrewaju Adewole Adediran

2015-01-01

Full Text Available This article examines the economic integration caused by globalization and effect of capital market in Nigeria context. It establishes the type of relationship and level of significance of globalization and capital market on the economic development. Globalization concept is framed as import plus export divided by growth ratio. The capital market was determined in terms of proxy (by GDP by price index. The growth ratio assessed the level of development using econometric model. The results suggest that sound economic reform and financial policies are necessary to achieve sustainable development in Nigeria. However, there is need to increase exports, reduce imports and control exchange rate for Nigeria to achieve sustainable economic development.

Business knowledge in surgeons.

Science.gov (United States)

Satiani, Bhagwan

2004-07-01

Surgeons and residents in training receive little, if any, formal education in the economic side of clinical practice during medical school or residency. As medical professionals face shrinking reimbursement, loss of control over health care decisions, and limited resources, surgical specialties must reevaluate the need to teach their members business survival skills. Before designing business related-teaching modules, educators must know the exact gaps in knowledge that exist among surgeons. This article reports a survey of 133 surgeons in the Midwest who were asked to rate their knowledge base in 11 business topics relevant to the practice of medicine. The survey showed that the average surgeon perceives himself or herself to be poorly equipped to understand basic financial accounting principles, financial markets, economics of health care, tools for evaluating purchases, marketing, budgets, antitrust and fraud and abuse regulations, and risk and return on investments. Armed with this data, teaching faculty, health care systems, and medical specialty societies should design business education seminars to better position surgical specialists and trainees to communicate with insurers, hospital administrators, health care organizations, and their own personal financial advisors.

Social marketing and social responsibility of the business: intercoupling and results

OpenAIRE

T.V. Shtal; O.O. Tyshchenko

2012-01-01

In article is considered problem of social marketing concepts use, problems of provision business-structures to social responsibility and competitiveness provision as criterion to efficiency social-oriented marketing programs. Author not only sets the problem install the correspondence between specified category, but also reveal the criterion to social-directed marketing decisions efficiency.

Marketing in the E-Business World, Parts I & II | Smith | LBS ...

African Journals Online (AJOL)

Marketing in the E-Business World, Parts I & II. ... Open Access DOWNLOAD FULL TEXT ... of many of Americas largest companies gather at the Waldorf Astoria Hotel in New York City for the Conference Boards Annual Marketing Conference.

History versus Equilibrium Revisited: Rethinking Neoclassical Economics as the Foundation of Business Education

Science.gov (United States)

Clark, Charles Michael Andres

2014-01-01

The financial crisis was partially caused by neoclassical economic theory and theorists. This failure has prompted business educators to rethink the role of neoclassical economics as the foundation of business education. The author connects this question to the more general critique of the scientific model of business education and the old…

Marketing information system - concept and components

OpenAIRE

Domazet Ivana S.

2003-01-01

Current conditions for the carrying out of business activities are being characterized by an intensive changing of the business surrounding, as well as by a need for a flexible adapting to the newly-created conditions. Dynamisation of economic ambience, based on the principles of a propulsive marketing economy is affirming a business philosophy which will be based on requests of the strategic marketing. Vital component of every successful company is information system, which helps data acquis...

Markets and organizations: individualism and economic theory

NARCIS (Netherlands)

Brouwer, M.

2010-01-01

Economic theory depicts markets and organizations as opposite allocation mechanisms. Market allocation is based on mobility and organization on instruction. The paper argues that markets and organizations are complements in economies that grow through innovation. Diversity of organizations lies at

Local Officials Guide to Defense Economic Adjustment

Science.gov (United States)

1992-01-01

and existing data - economic overview, economic resources, higher education, financial resources, physical infrastructure, real estate, and economic...markets, enlarging facilities and moving to new physical plants in the same community are all key potential business retention and expansion strategies...technology transfer and collaboration between the school and local business. ENDNOTES ŕ "Retooling Your Local Economy." A coursebook written by tlyett Palma

Business models in commercial media markets: Bargaining, advertising, and mixing

OpenAIRE

Thöne, Miriam; Rasch, Alexander; Wenzel, Tobias

2016-01-01

We consider a product and a media market and show how a change in the business model employed by the media platforms affects consumers, producers (or advertisers), and price negotiations for advertisements. On both markets, two firms differentiated á la Hotelling compete for consumers. On the media market, consumers can mix between the two outlets whereas on the product market, consumers have to decide for one supplier. With pay-tv, as opposed to free-to-air, mixing by consumers disappears, p...

The Economic Efficiency of Financial Markets

Science.gov (United States)

Wang, Yougui

In this paper, we investigate the economic efficiency of markets and specify its applicability to financial markets. The statistical expressions of supply and demand of a market are formulated in terms of willingness prices. By introducing probability of realized exchange, we also formulate the realized market surplus. It can be proved that only when the market is in equilibrium the realized surplus can reach its maximum value. The market efficiency can be measured by the ratio of realized surplus to its maximum value. For a financial market, the market participants are composed of two groups: producers and speculators. The former brings the surplus into the market and the latter provides liquidity to make them realized.

Multilingualism as a Business Development Factor

Directory of Open Access Journals (Sweden)

Julija Moskvina

2014-03-01

Full Text Available Globalisation and rapidly changing economic environment force businesses to look for new survival or development strategies, fight for new markets, and adapt to turbulent circumstances. Access to new countries and expansion to new markets increasingly determine success and affect the overall economic development. Such factors as growing volumes of export and import, increasing tourism flows, and intensifying international territorial mobility increase people‘s motivation to learn foreign languages. Such knowledge not only extends conditions of economic operation, but also increases the efficiency and reliability of communication (for example, facilitates the acquisition of foreign organizational culture. Therefore, it can be concluded that the processes of economic globalisation increases the need for foreign languages as well as the value of linguistic skills. On the other hand, the dominant position of the English language in the world continues to be strengthened; English is widely considered as the international language of communication. However, as English is treated as a norm, other languages become even more significant. This article presents the business survey data from the “Language Rich Europe” project. The data confirm the predominance of the English language in corporate internal and external communication across European countries. However, the collected data show the growing importance of non-EU languages for businesses. The macro-economic context of the use of different languages in the business sector is presented in this paper as well as conclusions on the interconnection between economic trends and the need for language skills in the import-export and tourism-focused businesses. The article is based on the project “Language Rich Europe” data (www.language-rich.eu.

Marketing planning and digital customer loyalty data in small business

OpenAIRE

Donnelly, Christina; Simmons, Geoff; Armstrong, Gillian; Fearne, Andrew

2012-01-01

Purpose – Retailer loyalty card marketing intelligence presents actual customer purchasing preferences, competitor activities and performance. Typically, extant literature implies that larger firms with formal marketing planning approaches will be more able to leverage it, structured as it is within a formalized statistical format. Small business literature on the other hand emphasizes their more informal approach to marketing planning. The purpose of this paper is to consider, for the first ...

Emerging equity market and economic development: Bangladesh perspective

OpenAIRE

Mohajan, Haradhan; Datta, Rajib; Das, Arjun

2011-01-01

Bangladesh capital market is one of the smallest market in Asia but the third largest in the South Asian region. A stock market or equity market is a public entity for the trading of company stock and derivatives at an agreed price. These are securities listed on a stock exchange as well as those only traded privately. Economic development is a term that generally refers to the sustained, concerted effort of policymakers and community to promote the standard of living and economic health in a...

ASSESSMENT OF THE BUSINESS ENVIRONMENT FOR DEVELOPMENT OF GLOBAL MARKETING STRATEGY

Directory of Open Access Journals (Sweden)

V. Savelyev

2014-03-01

Full Text Available The article concerns with essence of assessment of the business environment and specific directions of analysis during the working out of global marketing strategy. The classification of the global marketing environment researches and tasks sequence in the context of the decisions made on each stage of global marketing strategy is proposed.

Business, market and intellectual property analysis of polymer solar cells

DEFF Research Database (Denmark)

Damgaard Nielsen, Torben; Cruickshank, C.; Foged, S.

2010-01-01

and manufacturing cost leaves little room for competition on the thin film photovoltaic market. However, polymer solar cells do enable the competitive manufacture of low cost niche products and is viewed as financially viable in its currently available form in a large volume approximation. Finally, it is found......The business potential of polymer solar cells is reviewed and the market opportunities analyzed on the basis of the currently reported and projected performance and manufacturing cost of polymer solar cells. Possible new market areas are identified and described. An overview of the present patent...... and intellectual property situation is also given and a patent map of polymer solar cells is drawn in a European context. It is found that the business potential of polymer solar cells is large when taking the projections for future performance into account while the currently available performance...

Small bugs, big business: the economic power of the microbe.

Science.gov (United States)

Demain, A L

2000-10-01

The versatility of microbial biosynthesis is enormous. The most industrially important primary metabolites are the amino acids, nucleotides, vitamins, solvents, and organic acids. Millions of tons of amino acids are produced each year with a total multibillion dollar market. Many synthetic vitamin production processes are being replaced by microbial fermentations. In addition to the multiple reaction sequences of fermentations, microorganisms are extremely useful in carrying out biotransformation processes. These are becoming essential to the fine chemical industry in the production of single-isomer intermediates. Microbially produced secondary metabolites are extremely important to our health and nutrition. As a group, they have tremendous economic importance. The antibiotic market amounts to almost 30 billion dollars and includes about 160 antibiotics and derivatives such as the beta-lactam peptide antibiotics, the macrolide polyketide erythromycin, tetracyclines, aminoglycosides and others. Other important pharmaceutical products produced by microrganisms are hypocholesterolemic agents, enzyme inhibitors, immunosuppressants and antitumor compounds, some having markets of over 1 billion dollars per year. Agriculturally important secondary metabolites include coccidiostats, animal growth promotants, antihelmintics and biopesticides. The modern biotechnology industry has made a major impact in the business world, biopharmaceuticals (recombinant protein drugs, vaccines and monoclonal antibodies) having a market of 15 billion dollars. Recombinant DNA technology has also produced a revolution in agriculture and has markedly increased markets for microbial enzymes. Molecular manipulations have been added to mutational techniques as means of increasing titers and yields of microbial procresses and in discovery of new drugs. Today, microbiology is a major participant in global industry. The best is yet to come as microbes move into the environmental and energy sectors.

NEW DIMENSIONS OF BENEFITS AND RISKS TO BUSINESSES IN THE EUROPEAN UNION MARKET

Directory of Open Access Journals (Sweden)

Dinu Ana-Maria

2013-07-01

Full Text Available The paper aims to identify the types of risks that a company faces when entering the European Union’s market. Risk may be defined as an uncertain event that may have a negative effect on achieving objectives and risk management can be defined as the process that identifies analyses and accept or mitigate the uncertainty in business decision-making. Well designed and implemented, risk management programs are the source of competitive advantage for businesses in the European Union market and this way the operating costs can be reduced, quality and product reliability can be improved, staff productivity can increase. It is very important for any company to be aware of potential risks as this will help to assess, to prioritise and to protect againt the risks that may arise. Some of the potential risk can destroy a business, while others can cause serious damage that can be costly and time consuming to repair. After the company have identified the risks, they must be prioritized in accordance with the companies assessment of their probability.The European Union expansion is ongoing and it is a major market place .Doing business on international level has always been about managing the unique risks which global markets pose. For many companies that intend to do business in Europe today, the risks are so varied and complicated that a risk management strategy is necessary and must be carefully tuned and revisited on a regular basis. There are many advantages when starting a business in the European Union. When participants and investors enter a new market should remain vigilant about risks.

Do Counseling and Marketing Mix?

Science.gov (United States)

Fong-Beyette, Margaret L.

1988-01-01

Responds to Wittman's previous article on counseling and marketing by discussing concerns about two of Wittman's purposes for use of marketing: improved services in consumers and economic survival of counseling profession. Agrees that counseling profession needs to understand basic marketing principles used by business and health care industry;…

E-Commerce Business Modeling.

OpenAIRE

Bonev, Pavlin

2013-01-01

This paper aims at presenting an in-depth review of the new economic relationships associated with the advent of e-commerce in the daily lives of consumers in Bulgaria, which greatly contributes to change and adapt to the modern business environment as well as to the new processes. In the paper are considered both - advantages and disadvantages of the current business models. I have tried to outline with short subsections each business model which is deployed in the market. There are some of ...

TRANING BACHELORS OF BUSINESS INFORMATICS TO SOLVE PRACTICAL PROBLEMS OF MARKETING

Directory of Open Access Journals (Sweden)

Л В Дегтярева

2016-12-01

Full Text Available In article need of an integrated approach is proved when training bachelors of business informatics for the solution of practical problems of marketing and the example of realization of such approach is given. The illustrated example proves need of use of an integrated approach for training of bachelors of business informatics, in particular, on such disciplines as the mathematics, informatics and marketing where theoretical knowledge uniting, give already synergetic effect in practical refraction. Such integration undergoes already biennial testing at our university and yields positive result.

Electrical network capacity support from demand side response: Techno-economic assessment of potential business cases for small commercial and residential end-users

International Nuclear Information System (INIS)

Martínez Ceseña, Eduardo A.; Good, Nicholas; Mancarella, Pierluigi

2015-01-01

Demand Side Response (DSR) is recognised for its potential to bring economic benefits to various electricity sector actors, such as energy retailers, Transmission System Operators (TSOs) and Distribution Network Operators (DNOs). However, most DSR is provided by large industrial and commercial consumers, and little research has been directed to the quantification of the value that small (below 100 kW) commercial and residential end-users could accrue by providing DSR services. In particular, suitable models and studies are needed to quantify potential business cases for DSR from small commercial and residential end-users. Such models and studies should consider the technical and physical characteristics of the power system and demand resources, together with the economic conditions of the power market. In addition, the majority of research focuses on provision of energy arbitrage or ancillary services, with very little attention to DSR services for network capacity support. Accordingly, this paper presents comprehensive techno-economic methodologies for the quantification of three capacity-based business cases for DSR from small commercial and residential end-users. Case study results applied to a UK context indicate that, if the appropriate regulatory framework is put in place, services for capacity support to both DNOs and TSOs can result into potentially attractive business cases for DSR from small end-users with minimum impact on their comfort level. -- Highlights: •We present three business cases for DSR from domestic and commercial end-users. •A comprehensive techno-economic methodology is proposed for the quantification of each DSR business cases. •The regulatory implications associated with each business case are discussed

A business case modelling framework for smart multi-energy districts

OpenAIRE

Good, Nicholas; Martinez Cesena, Eduardo Alejandro; Liu, Xuezhi; Mancarella, Pierluigi

2017-01-01

The potential energy, environmental, technical and economic benefits that might arise from multi-energy systems are increasing interest in smart districts. However, in a liberalised market, it is essential to develop a relevant attractive business case. This paper presents a holistic techno-economic framework that couples building/district, multi-network and business case assessment models for the development of robust business cases for smart multi-energy districts. The framework is demonstr...

Business Education Index 1989. Index of Business Education Articles, Research Studies, and Textbooks Compiled from a Selected List of Periodicals, Publishers, and Yearbooks Published During the Year 1989.

Science.gov (United States)

Lundgren, Carol A., Ed.

This publication lists articles in specific business education publications and those related to business education. Emphasis is on information systems (including business communications), economics education, business teacher education, and vocational education (primarily marketing education). Some state and regional publications are included.…

A Simple Model to Teach Business Cycle Macroeconomics for Emerging Market and Developing Economies

Science.gov (United States)

Duncan, Roberto

2015-01-01

The canonical neoclassical model is insufficient to understand business cycle fluctuations in emerging market and developing economies. The author reformulates the model proposed by Aguiar and Gopinath (2007) in a simple setting that can be used to teach business cycle macroeconomics for emerging market and developing economies at the…

Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up

Directory of Open Access Journals (Sweden)

Desman Hidayat

2016-05-01

Full Text Available Polymer clay art is one of the creative businesses that are recently starting to get a lot of attentions. To prepare a startup business in this field, analysis from a lot of aspects is needed. The purpose of this article was to explain the approach of the polymer clay art business startup from the market segmentation, customer, and value proposition side of the business. The method was applied by analyzing those steps in details. The analysis started from brainstorming to choose the market matching to business, the customer side, value proposition, and between both aspects. The result of the analysis shows the business focus of the polymer clay art business, where the value propositions are focusing on unique decorations, and several types of customer segments.

The international heat pump market as seen from the 'Business Development' point of view

International Nuclear Information System (INIS)

Schilli, A. S.; Afjei, T.

2002-01-01

This article takes a close look at the prerequisites that are decisive for successful business development in the international heat pump market and the challenges placed by them. The article examines the quality of market information and data that is available, especially regarding the market potential for heating and cooling in residential, commercial and industrial buildings. The results of various national and international surveys and studies made in this area are discussed. Several characteristics of the heat pump market - both in the buying and selling areas - are examined in order to clarify the requirements for market and business development in these sectors

The development of socially responsible marketing

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Stanković Ljiljana

2012-01-01

Full Text Available In contemporary knowledge-based economy characterized by fast and turbulent changes, the achieved competitive advantage is much more exposed to hazards in contrast to earlier periods. Companies are forced to constantly create new business opportunities in order to respond to the challenges that are generated by the impact of numerous primarily technological and market changes. However, there is a small number of companies, with arranged organization and strategy, that support the requests for the research and creation of sustainable business and marketing strategies. The global scene conditioned by the development of new markets and developing economies requires changes in marketing approaches and strategy adaptation. The realization of superior business performances in global environment is related to the acquirement and adaption to new challenges and trends. The trend that questions the business activity of many companies is the requests for responsible behavior of enterprises in the market and acceptance of ethical, moral and environmental principles. There are more and more evident requests for aligning of business and marketing decisions with the aims of socially responsible business. The development of socially responsible marketing is the imperative of economic and social success. The authors point to the role and importance of innovation in marketing approaches, the need for enhancement of socially responsible marketing with the aim of improving its business performance and successful positioning.

The Role Of Business Incubators In The Economic Development Of Saudi Arabia

OpenAIRE

Mohamed Imam Salem

2014-01-01

Business incubators are perceived to be a mainstay of economic development programs. They create value by combining the entrepreneurial drive of a startup with resources generally available to new ventures. Among the primary objectives of business incubators are creating employment opportunities in the local economy and commercializing technologies. Saudi government has put high-growth, innovative businesses at the heart of its economic agenda. The aim of this paper is to enhance understa...

Ethiopian Journal of Business and Economics (The): Submissions

African Journals Online (AJOL)

Contributions to EJBE from academics and practitioners in the fields of Accounting and Finance, Economics, Business Management and Public ... During submission corresponding authors should include their full contact address.

Economic Value Of Garcinia kola Marketing In Enugu State, Nigeria ...

African Journals Online (AJOL)

Economic Value Of Garcinia kola Marketing In Enugu State, Nigeria. ... returns and identifying and determining the Socio-economic variables that affect the marketers net returns. Three markets, one ... EMAIL FULL TEXT EMAIL FULL TEXT

Business Recovery Strategies in the Economic Crisis of Recession ...

African Journals Online (AJOL)

This paper examines Nigeria's theoretical economic foundation, the consequence of recession generally and specifically on the Gross Domestic Product (GDP) growth rate (2008-2010) and on companies together with customers reaction. Business recovery strategies for an upturn over the economic crisis of recession in ...

Measuring the degree of economic opening in the German electricity market

International Nuclear Information System (INIS)

Mueller, C.; Wienken, W.

2004-01-01

Barriers to entry can cause differences between ''legal'' and ''economic'' degrees of market openness. The German electricity market is legally 100% open. The industrial segment is also close to being economically 100% open. The general pattern indicates a mature market. However, the domestic segment is economically only 61% open. Possible explanations of this difference from its legal openness are mismatch of regulation and market strategies of incumbents. For the total market, the economic degree of market openness is 89% based on volumes. It is 61% based on customer numbers, reflecting the fact that the vast majority of customers are domestic. (author)

Entry into new markets: the development of the business model and dynamic capabilities

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Victor Wolowski Kenski

2017-12-01

Full Text Available This work shows the path through which companies enter new markets or bring new propositions to established ones. It presents the market analysis process, the strategical decisions that determine the company’s position on it and the required changes in the configurations for this new action. It also studies the process of selecting the business model and the conditions for its definition the adoption and subsequent development of resources and capabilities required to conquer this new market. It is presented the necessary conditions to remain and maintain its market position. These concepts are presented through a case study of a business group that takes part in different franchises.

Economic Viability and Marketing Strategies of Periwinkle ...

African Journals Online (AJOL)

Economic Viability and Marketing Strategies of Periwinkle Tympanotonus Fuscatus in Rivers State, Nigeria. ... The results indicated that marketing strategies are enroute, through harvesters (collectors), ... EMAIL FULL TEXT EMAIL FULL TEXT

Business Model Innovation Portfolio Strategy for Growth Under Product-Market Configurations

OpenAIRE

Bert Verhoeven; Lester W. Johnson

2017-01-01

Purpose: The research links three concepts: product market growth strategy, the magnitude of innovation and Business Model Innovation, merging them together into a dynamic Business Model Innovation strategy framework. Design/Methodology/Approach: The paper is conceptual and exploratory in nature and builds on existing literature and the author’s experience with developing business models. Findings: The BMI strategy framework can help managers establish a BMI portfolio strategy followi...

The Keynesian Approach of Business Cycle and Economic Crises and its Criticism

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Ionela Bălțătescu

2009-10-01

Full Text Available The main purpose of this article is to briefly present the Keynesian explanation of business cycle, economic fluctuation and crises, and also the solutions proposed from Keynesian perspective to the economic problems that characterize the bust phases of the business cycles (unemployment, recessions. In the fourth section of the article some criticisms of the Keynesian theoretical approach of the economic crises are considered and summarized.

E-Marketing Strategies for E-Business

OpenAIRE

Svedic, Zorana

2004-01-01

A newly formed online company, eLegalDoc, is getting ready to launch their ebusiness website. The company provides simple-to-use, customizable, auto-generated, and affordable electronic legal documents over the Internet. As the success of the eLegalDoc website is greatly dependent on the effectiveness of its product positioning and traffic generation, eLegalDoc requires the development of competitive positioning strategies and a marketing strategy and tactics to leverage its business model. T...

Cybernetic Security and Business Intelligence in the System of Diagnostics of Economic Security of the Enterprise

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Ruslan Skrynkovskyy

2017-10-01

Full Text Available The purpose of the article is to determine the place, the role and features of cybernetic security and improve the business intelligence scheme in the system of diagnosing economic security of the enterprise. It had been found out that: 1 the term “cybernetic security of an enterprise” should be understood as the state of the protection of the cybernetic space of the whole enterprise or individual objects of its information infrastructure (computer system, computer data, etc. from the risk of external cybernetic influence, which ensures their sustainable development and the formation of prospects, as well as timely detection, prevention and neutralization of real and potential cybernetic interruptions and threats to the interests of the enterprise; 2 the main components of cybernetic security in the system of diagnostics of economic security of the enterprise are: investigation of information and telecommunication systems and cryptosystems of the opposing sides; cybernetic effects; protection of information sphere. It was established that the main task of business intelligence in the system of diagnosing economic security of the enterprise is the verification of the reliability of business information, the provision of cybernetic protection of information resources, information and communication technologies and systems and the elimination of the possibility of misinformation of senior management by the managers of the middle level, suppliers, marketing intermediaries, clientele, competitors or contact audiences of the enterprise. The prospect of further research in this direction is the development of a system of goals of the polycriterial diagnostics of the activity (economic diagnostics of the enterprise (on the basis of the isolation and systematization of its diagnostic purposes, taking into account the presented results of the study.

Evolving Importance of Securities Market to Ensure Economic Growth: Evidence from Armenia

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Salnazaryan Ashot

2017-12-01

Full Text Available This research aims to reveal the importance of securities market in ensuring economic growth in Armenia. In order to make the research more substantial, we also examined the impact of other financial market segments, such as insurance market and credit market, on the economic growth. To estimate the relationship between financial market segments and economic growth, an empirical research was conducted using correlation and regression techniques. The research reveals that the most significant impact on the economic growth among Armenian financial market segments has the credit market of Armenia. There is no significant relationship between economic growth and insurance, as well as corporate securities market. It is pointed out in the research, that the evolving importance of the role of securities market in the economic growth is not yet demonstrated in Armenia, which, perhaps, results from the absence of interaction between securities market and economy in Armenia.

Economics of palm oil marketing in Owerri, Imo State, Nigeria ...

African Journals Online (AJOL)

Economics of palm oil marketing in Owerri, Imo State, Nigeria. ... Data on trades socio economic factors, marketing cost and marketing margin were collected from 80 traders randomly selected from the ... EMAIL FULL TEXT EMAIL FULL TEXT

Competitive market for multiple firms and economic crisis

Science.gov (United States)

Tao, Yong

2010-09-01

The origin of economic crises is a key problem for economics. We present a model of long-run competitive markets to show that the multiplicity of behaviors in an economic system, over a long time scale, emerge as statistical regularities (perfectly competitive markets obey Bose-Einstein statistics and purely monopolistic-competitive markets obey Boltzmann statistics) and that how interaction among firms influences the evolutionary of competitive markets. It has been widely accepted that perfect competition is most efficient. Our study shows that the perfectly competitive system, as an extreme case of competitive markets, is most efficient but not stable, and gives rise to economic crises as society reaches full employment. In the economic crisis revealed by our model, many firms condense (collapse) into the lowest supply level (zero supply, namely, bankruptcy status), in analogy to Bose-Einstein condensation. This curious phenomenon arises because perfect competition (homogeneous competitions) equals symmetric (indistinguishable) investment direction, a fact abhorred by nature. Therefore, we urge the promotion of monopolistic competition (heterogeneous competitions) rather than perfect competition. To provide early warning of economic crises, we introduce a resolving index of investment, which approaches zero in the run-up to an economic crisis. On the other hand, our model discloses, as a profound conclusion, that the technological level for a long-run social or economic system is proportional to the freedom (disorder) of this system; in other words, technology equals the entropy of system. As an application of this concept, we give a possible answer to the Needham question: “Why was it that despite the immense achievements of traditional China it had been in Europe and not in China that the scientific and industrial revolutions occurred?”

Introduction : Energy economics and financial markets

NARCIS (Netherlands)

Simpson, John L.; Westerman, Wim; Dorsman, André

2015-01-01

Energy issues feature frequently in the economic and financial press. It is argued that the importance of energy production, consumption and trade and raises fundamental economic issues that impact the global economy and financial markets. Specific examples of daily energy issues stem from various

Economics Case Study: Harvard Business School Pedagogy Techniques: From Teaching Entrepreneurship to Influencing Business Policy through Research

OpenAIRE

Mamoon, Dawood

2017-01-01

Abstract. The case study explains the need for social entrepreneurship while remaining in the premise of mainstream economics. A detailed discussion is carried out on the vulnerabilities of economic policy making that has led to some of the new initiatives at Harvard Business School to promote such pedagogy practices at Business Schools that may eventually influence national and international policy making to the benefit of the society and not only the economies of developed and developing co...

The Development of Economic and Business Relations between PRC and European Union: Possible contribuition of economic and business schools administration schools

OpenAIRE

Murteira, Mário

1997-01-01

The contribution of economic and business administration schools in the relations between the PRC and the European Union. The influence of dominant trends in todays's world economy: globalization and regionalization.

GLOBAL CRISIS: SEARCHING THE ORIGINS BY BUSINESS ECONOMICS

OpenAIRE

POLLIFRONI Massimo

2012-01-01

Aim and topic of the paper is to research the causes of the current global crisis, which manifests itself in financial terms, but whose origin is due to the ethical model of reference: the question is evident both in macroeconomics and in Business Economics. Just from this last point of view, the article will attempt to highlight what should be the correct drivers of ethical management for companies oriented towards an internationalization of their business.

GLOBAL BUSINESS ACTIVITIES IN LIGHT OF THE IMPACTS OF THE ECONOMIC RECESSION

Directory of Open Access Journals (Sweden)

PETER KUZMIŠIN

2010-12-01

Full Text Available The paper focuses on the impacts of the economic recession in 2008-2009, which resulted in significant losses in manufacturing, investments, foreign trade and led to a major rise in unemployment and decrease in the standard of living. Based on the assumptions about the growth of global economy, the attention is paid to the activities of business sphere in the area of investments in terms of the Index of investor confidence published in 2010. As the main motive for investments in the forthcoming future, the security of investments has been identified. The turning point is expected to occur in 2011. Nowadays, there is rather a climate of “suspended investments” due to both the insecurity on the markets and problems with acquiring credits.

Introductory statistics for business and economics theory, exercises and solutions

CERN Document Server

Ubøe, Jan

2017-01-01

This textbook discusses central statistical concepts and their use in business and economics. To endure the hardship of abstract statistical thinking, business and economics students need to see interesting applications at an early stage. Accordingly, the book predominantly focuses on exercises, several of which draw on simple applications of non-linear theory. The main body presents central ideas in a simple, straightforward manner; the exposition is concise, without sacrificing rigor.  The book bridges the gap between theory and applications, with most exercises formulated in an economic context. Its simplicity of style makes the book suitable for students at any level, and every chapter starts out with simple problems. Several exercises, however, are more challenging, as they are devoted to the discussion of non-trivial economic problems where statistics plays a central part.

How Business and Marketing Ethics Can Affect Hotel Brand Image, Case: Chinese Hotel Chain

OpenAIRE

Guo, Xinxin

2013-01-01

Ethical business and marketing is the new model, and the thesis tries to explore how ethical issues impact Chinese hotel brand image. Moreover, by the combination of corporate social responsibility and customers’ value, to carry out the social values-driven marketing, the company can fully take on its social responsibility and business ethics throughout the marketing process, realizing the win-win of social benefits and company benefits. Thereby, these pave a way for ethics and brand image, a...

Marketing fortification of business through crowdsourcing and social responsibility: focus on South African SMEs

OpenAIRE

Eunice Lebogang Sesale; Solly Matshonisa Seeletse

2017-01-01

This paper investigates networking and related activities for marketing performance of small and medium enterprises (SMEs) for the sustainable development and the preservation of the environment. These SMEs have limited business skills and knowledge, and don`t have any marketing funds. As a clearly growing trend aspect in business, networking approaches were blended to find approaches to help these SMEs to take their market niche. Thirty-seven (37) SMEs were used as a convenience sample to ex...

Smart Growth and Economic Success: The Business Case

Science.gov (United States)

This report discusses how locations with housing and transportation options, a mix of uses close together, and a high quality of life can improve environmental outcomes while providing economic advantages for businesses.

COMMUNICATING WITH TARGET MARKET ENVIRONMENT

Directory of Open Access Journals (Sweden)

Stanka Djurić

2016-07-01

Full Text Available The generally accepted definition that related to conceptual determination of market communication has not been performed. However, market communication can be defined as a set of activities and natural relationships that companies in various branches of authorities and business activities are established with other business organizations, and in order to establish a successful primary market communication, establishing a larger market share and the effective realization of the final goal, and certainly in market conditions that is profit. Activity which the company conducts are reduced to preparatory activities for the establishment of better relations with market operators, defining long-term strategies for successful business communication. The company has contact with their immediate environment, both internal and external. This, external environment emphasizing significantly because it consists of other economic organizations and entities, legal and regulatory bodies and consumers in order to take better starting position, preservation of the existing market share and also or extension thereof.

Awareness and usage of digital marketing in Serbia

OpenAIRE

Krstić, Nataša; Lalić, Danijela; Vujičić, Dunja

2017-01-01

With the rapid development of new technologies and the propensity of today's online shoppers towards the digitalised media, integrating digital marketing into the strategic marketing function and business goals has become a challenge. Managing today's marketing function requires a constant review of new digital opportunities which, if successful, lead towards operational transformation into e-business. Compared to the global trends, due to the unfavourable demographic and economic conditions,...

Economic survey of rice marketing in Anambra state, Nigeria ...

African Journals Online (AJOL)

This study exploratorily surveyed the process of marketing of rice in Anambra State with particular reference to rice processing, storage and pricing. The results of the analysis show that old people who are mostly illiterate but highly experienced engaged in rice marketing business. Furthermore, there is a significant ...

Informal sector, business environment and economic growth: A ...

International Development Research Centre (IDRC) Digital Library (Canada)

2012-12-01

Informal sector, business environment and economic growth: A comparative analysis of West and Central Africa ... taxes, which undermines fair competition and puts formal enterprises at a disadvantage. ... Start Date. December 1, 2012 ...

Digital marketing as a tool for innovation and business leverage

Directory of Open Access Journals (Sweden)

Andrea Cristina Marin

2018-01-01

Full Text Available This article presents a research that sought to clarify and evidence the evolution of the historical scenario of marketing science and the sales processes attributed to it, contextualizing how such changes of concepts through their epochs of evolution and their paradigms were applied by companies as to the present day. The speed of structural changes in the new economy and the opportunities generated by current information and communication technologies require companies to continually rethink their business, analyzing new marketing concepts that outperform traditional marketing and can be used in the digital environment as a way of attracting and relationship with customers. This is a descriptive bibliographical research with a qualitative focus, which includes a brief historical survey about the science of Marketing, as well as an investigation that discusses the technology attributed to Digital Marketing as a tool for leveraging business in the contemporary model of today's companies, based on the works of the authors who discuss the theme, such as Las Casas (2009; At the end of the research it was possible to verify that the impact of the new information and communication technologies transformed the way in which the companies are currently related using new forms of advertisements to intensify and adapt the competitiveness established by the current market parameters to other competing companies .

Creating an Economically Enabling and Competitive Business ...

International Development Research Centre (IDRC) Digital Library (Canada)

Creating an Economically Enabling and Competitive Business Environment in the West Bank and Gaza Strip. The prospect of indefinite Israeli occupation of the Palestinian territories, and their extreme dependence on foreign assistance and Israeli-controlled customs revenues, had led to the conclusion that the Palestinian ...

Creating an Economically Enabling and Competitive Business ...

International Development Research Centre (IDRC) Digital Library (Canada)

Creating an Economically Enabling and Competitive Business Environment in the West Bank and Gaza Strip. The prospect of indefinite Israeli occupation of the ... Impact of implementing the Palestinian banking law on the performance of the private sector [Arabic language]. Documents. Impact of the commercial agents law ...

Analytical Business Model for Sustainable Distributed Retail Enterprises in a Competitive Market

Directory of Open Access Journals (Sweden)

Courage Matobobo

2016-02-01

Full Text Available Retail enterprises are organizations that sell goods in small quantities to consumers for personal consumption. In distributed retail enterprises, data is administered per branch. It is important for retail enterprises to make use of data generated within the organization to determine consumer patterns and behaviors. Large organizations find it difficult to ascertain customer preferences by merely observing transactions. This has led to quantifiable losses, such as loss of market share to competitors and targeting the wrong market. Although some enterprises have implemented classical business models to address these challenging issues, they still lack analytics-based marketing programs to gain a competitive advantage to deal with likely catastrophic events. This research develops an analytical business (ARANN model for distributed retail enterprises in a competitive market environment to address the current laxity through the best arrangement of shelf products per branch. The ARANN model is built on association rules, complemented by artificial neural networks to strengthen the results of both mutually. According to experimental analytics, the ARANN model outperforms the state of the art model, implying improved confidence in business information management within the dynamically changing world economy.

Using Scenario-based Business Modelling to Explore the 5G Telecommunication Market

DEFF Research Database (Denmark)

Moqaddamerad, Sara; Ahokangas, Petri; Matinmikko, Marja

2017-01-01

Innovative technologies often alter established value chains and make traditional strategic planning methods inadequate. In this paper, we present the use of scenario-based business modelling to explore the market for the fifth generation mobile communication networks (5G). We discuss four...... scenarios that have been developed in a collaborative effort among different actors in the market. We then describe the approach to build business models and discuss lessons learned and benefits from the novel approach. This approach complements traditional techniques through providing a powerful platform...

Editorial: New Developments in International Business and Economics in CEECs

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Łukasz Puślecki

2015-02-01

Full Text Available The political and economic shift of early 1990s in Central and Eastern Europe countries (CEECs initiated a fundamental process of transformation of the region's economies and firms (Galgóczi, 2002. The formerly regulated economies gradually became an integral part of the global economy (Dayan & Gorynia, 2009; Szarucki, 2013. While the unprecedented scale of change provided then a unique research setting for international business and economics scholars, there have been recent discussions about the extent to which the CEE region is still a specific business environment (Schuh & Rossmann, 2010.

Economic crisis and oil market balances

International Nuclear Information System (INIS)

Duquesnoy, S.; Rozenberg, J.; Hourcade, J.Ch.

2011-01-01

One might intuitively think that an economic crisis would at least relieve the pressure on oil supply since it slows energy demand. From the model of the oil market DYSMO, we show that an economic crisis may on the contrary increase tension, as it postpones investment in oil supply. (authors)

Effect of Ease of Doing Business to Economic Growth among Selected Countries in Asia

Directory of Open Access Journals (Sweden)

Teodorica G. Ani

2015-12-01

Full Text Available Economic activity requires a streamlined regulatory environment and effectual policies that are transparent and accessible to all. The study aimed to explain the effect of ease of doing business to economic growth among selected economies in Asia for the year 2014. The study covered 29 economies in East Asia, Southeast Asia, and South Asia. Ease of doing business is determined by the ten Doing Business indicators (DBI of the World Bank. In the study, Gross Domestic Product (GDP was used as the proxy variable for economic growth. Descriptive research was the research design used. Multiple regression determined the effect of doing business to economic growth. Compared to other economies, Singapore has the best regulatory performance. It achieved the easiest to do business to five indicators, namely, Starting Business, Registering Property, Protecting Investors, Trading Across Borders, and Enforcing Contracts. In addition, China showed the highest economic growth. The study found out that the variations in ease of doing business was explained by dealing with construction permits, getting credit, registering property and trading across borders. Dealing with construction permits and getting credit have negative effect to Gross Domestic Product while registering property and trading across borders have positive effect. Trading across borders greatly affect gross domestic product among selected countries in Asia. The research proposed inputs to policy which may increase the awareness of local government units of different economies on the simplification of the policies of the different components used in measuring doing business.

THE SUCCESS OF EMERGING CAPITAL MARKETS IN DETERMINING ECONOMIC GROWTH

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Ion POHOAŢĂ

2014-06-01

Full Text Available Capital markets are regarded as “the barometer” of economic activity at the national level, but among emerging markets, the position of this segment in the economy is far from ideal. The answers that we try to offer are concerning the contribution of capital markets to the economic welfare of nations in transition from Central and Eastern Europe, using Granger causality tests. Our findings highlight that in this geographical area, the relation between capital markets and economic growth is a bidirectional one. However, although both the establishment of stock exchanges and their liberalization represented governments’ strategy of economic development, their objective was not fully achieved. Institutional transformations are required in order to attract foreign investors.

Research on Simulation Requirements and Business Architecture of Automated Demand Response in Power Sales Side Market Liberalization

Science.gov (United States)

Liu, Yiqun; Zhou, Pengcheng; Zeng, Ming; Chen, Songsong

2018-01-01

With the gradual reform of the electricity market, the power sale side liberalization has become the focus of attention as the key task of reform. The open power market provides a good environment for DR (Demand Response). It is of great significance to research the simulation requirements and business architecture of ADR (Automatic Demand Response) in power sale side market liberalization. Firstly, this paper analyzes the simulation requirements of ADR. Secondly, it analyzes the influence factors that the business development of ADR from five aspects after power sale side market liberalization. Finally, Based on ADR technology support system, the business architecture of ADR after power sale side market liberalization is constructed.

EVENT MARKETING MANAGEMENT – OPPORTUNITIES FOR INTEGRATING INTO COMPANIES’ BUSINESS POLICY

OpenAIRE

Nicoleta Cristache; Micu Adrian; Elena Valentina Basalic; Ema Rusu

2013-01-01

Although the word “event” is one of the world’s 500 most popular words, few people know what event marketing is and how can it help boost business. Event marketing used by marketers in all industries, represents a unique opportunity for conveying specific messages, educating both the external and internal public, generating demand and leads, increasing sales and last but not least for improving companies reputation. By presenting a mix of recent studies, the present paper shows marketers wha...

Economics Of Wholesale Marketing Of Tomato Fruits In Ibadan ...

African Journals Online (AJOL)

Economics Of Wholesale Marketing Of Tomato Fruits In Ibadan Metropolis Of Oyo State, Nigeria. ... fruits, determining marketing efficiency, margin and marketing costs associated with tomato marketing. ... EMAIL FULL TEXT EMAIL FULL TEXT

The Reporting and Sustainable Business Marketing

Directory of Open Access Journals (Sweden)

Ionel Jianu

2015-12-01

Full Text Available Companies have to communicate to be noticed on the market, to promote their services and products, and to give assurances that they are a credible partner in the relationship with stakeholders. In this article, starting from the importance of marketing communication in business, an index of sustainability communication was created for the companies listed on the Bucharest Stock Exchange for the period 2008–2009, during the financial crisis, seeking to show the awareness of the difficult moment and the use of communication. Then, based on the relevance of accounting information model, we study the relationship between the index of sustainability communication and the share price, basically its influence on the future performance of the company. The regression analysis emphasizes the positive influence of the index of sustainability communication on the share price.

Direct broadcast satellite-radio market, legal, regulatory, and business considerations

Science.gov (United States)

Sood, Des R.

1991-01-01

A Direct Broadcast Satellite-Radio (DBS-R) System offers the prospect of delivering high quality audio broadcasts to large audiences at costs lower than or comparable to those incurred using the current means of broadcasting. The maturation of mobile communications technologies, and advances in microelectronics and digital signal processing now make it possible to bring this technology to the marketplace. Heightened consumer interest in improved audio quality coupled with the technological and economic feasibility of meeting this demand via DBS-R make it opportune to start planning for implementation of DBS-R Systems. NASA-Lewis and the Voice of America as part of their on-going efforts to improve the quality of international audio broadcasts, have undertaken a number of tasks to more clearly define the technical, marketing, organizational, legal, and regulatory issues underlying implementation of DBS-R Systems. The results and an assessment is presented of the business considerations underlying the construction, launch, and operation of DBS-R Systems.

Direct broadcast satellite-radio market, legal, regulatory, and business considerations

Science.gov (United States)

Sood, Des R.

1991-03-01

A Direct Broadcast Satellite-Radio (DBS-R) System offers the prospect of delivering high quality audio broadcasts to large audiences at costs lower than or comparable to those incurred using the current means of broadcasting. The maturation of mobile communications technologies, and advances in microelectronics and digital signal processing now make it possible to bring this technology to the marketplace. Heightened consumer interest in improved audio quality coupled with the technological and economic feasibility of meeting this demand via DBS-R make it opportune to start planning for implementation of DBS-R Systems. NASA-Lewis and the Voice of America as part of their on-going efforts to improve the quality of international audio broadcasts, have undertaken a number of tasks to more clearly define the technical, marketing, organizational, legal, and regulatory issues underlying implementation of DBS-R Systems. The results and an assessment is presented of the business considerations underlying the construction, launch, and operation of DBS-R Systems.

Optimization of information technology and e-business in energy supply companies. Optimierung der Informationstechnologie und e-business in Versorgungsunternehmen

Energy Technology Data Exchange (ETDEWEB)

Anon.

1999-05-31

The deregulation of the energy market in Germany keeps the marketers busy: Enterprise restructurizations, mergers, takeovers are changing the economic landscape in the energy sector, calling for new marketing strategies and product-related services for customers, as energy is becoming a merchandise, and new competitors are entering the market. In order to cope with these challenges, marketers have to elaborate a consistent IT strategy. The Total System Management (TSM) developed by the Global Services business segment of IBM is a product combining IBM's service and system know-how and is a tool enabling energy supply companies to use their IT systems for value-adding activities. TSM offers to supply companies customized solutions for effective and efficient use of their IT systems. (orig./CB)

NETWORK BASED BUSINESS MODEL INNOVATION TARGETING THE BOP MARKET

DEFF Research Database (Denmark)

Ravn, Jacob; Kroghstrup Nielsen, Martin; Lindgren, Peter

2009-01-01

Through innovation of products, process and business models targeting the needs of 4 billion poor people living at "the base of pyramid" (BoP) (Prahalad & Hart 2002) in developing countries the private sector can actively support poverty alleviation and at the same time reach new untouched market....... - A market is estimated a value of 5.3 trillion US$ (Hammond, Kramer, Tran, Kratz 2007). A number of researchers has dealt with the BoP - market potential and not least tried to understand how to penetrate this apparent blue ocean. Two distinct lines of thought when targeting BoP markets in developing...... & Halme 2008). The market and customer line - exemplified by soap producers trying to penetrate the BoPline - exemplified by soap producers trying to penetrate the BoP market through product adaptation selling soap in smaller packages (Hart & Christensen 2002, Prahalad 2006). Based on the case study...

The Co-evolution of Business Incubators and National Incubator Networks in Emerging Markets

Directory of Open Access Journals (Sweden)

David F. Robinson

2010-11-01

Full Text Available The study proposes a three stage model of the development of business incubation practices in emerging markets. The model addresses the diffusion of incubation practices to new markets, the institutionalization of those practices and the co-evolution of incubators and national networks of incubation. The model is based on interviews conducted in Bolivia, Peru, Chile, Argentina, and Brazil. New incubators in emerging markets often face strong cultural norms and institutional impediments to helping entrepreneurs start new businesses. As incubation becomes better established in a country, incubators provide more advanced technical, legal and market-based advice. Networks of incubators form to share specialized services across many incubators, to allocate government funding to incubators, and to lobby for public and private support of innovation.

THE ROLE AND IMPORTANCE OF INTERNET MARKETING IN MODERN HOTEL INDUSTRY

Directory of Open Access Journals (Sweden)

Ivica Batinić

2015-07-01

Full Text Available Dynamic and rapid development of Internet technology and marketing opportunities provided by modern digital technology, enabled the radical change in traditional marketing activities and opened the space for the development of Internet marketing. Internet marketing has become an inevitable trend in the business, and its benefits are recognized by many businesses, regardless of their economic activity, with the aim of achieving better business results. Representatives of the hospitality and tourism demand (potential users of services and products are more frequently and increasingly getting their information on offers through the Internet, and the marketing presentation of the overall offer via the Internet is becoming an increasingly important success factor of each hotel as a business system. This paper analyzes the basic determinants of Internet marketing and the role and importance of Internet marketing in modern hotel business.

Impacts of relationship banking and capital market concentration on small business finance.

OpenAIRE

Zhang, Song

2016-01-01

Small business is important to U.S. economy. However, they are difficult to obtain external finance. Since 1990s, deregulations happened in the U.S. banking market and affected small business finance greatly. Relationship banking is an effective lending technology for small business finance. Therefore, this thesis aims to investigate the nature of relationship banking and its impacts by using the data from U.S. Survey of Small Business Finances 1993, 1998 and 2003. The survey is led by U.S. F...

Strategic Marketing in Tourism

OpenAIRE

Silvia Muhcina; Brailoiu Liviu

2012-01-01

Tourism is a very dynamic economic sector because is very depended of environmental changes, especially now, when the global economy pass through successive crises. For the competitive organizations, the success means to transform their specific activity in a more market oriented business. The objectives of any organization must be fixed going from a better understanding of the markets. Strategic marketing means to know and analyze the consumers’ needs and the market which organization refers...

49 CFR Appendix C to Part 26 - DBE Business Development Program Guidelines

Science.gov (United States)

2010-10-01

... recipient a comprehensive business plan setting forth the participant's business targets, objectives and... long term goals and the strategy for developmental growth to the point of economic viability in non... the following: (1) An analysis of market potential, competitive environment and other business...

Marketing and the transition process

Directory of Open Access Journals (Sweden)

Andrejević Aleksandar

2006-01-01

Full Text Available In the initial stage of the transition process reduction of economic activities and downturn trend of GDP per capita are occur, which are the results of actual structural discrepancy and imperative need in undertaking of an adequate structural changes. Economic policy maker's orientation to the economic liberalization, macroeconomic stabilization, foreign capital inflow increase of revenue and expenditure should be attended by the adequate changes in a microeconomic sphere, primarily changes in approach to dealing of basic economic activities protagonists, id est companies. Marketing as the economic process, business philosophy and business function membership dues to raising of company's qualification and competitiveness, assist the economic requiste changes and palliate the transition process as well.

Differences in decision-making criteria towards the return on marketing investment: A project business perspective

OpenAIRE

Smyth, H.; Lecoeuvre, L.

2015-01-01

Assessing the value of marketing to a business remains a thorny issue in theory and practice. Decision-making at the finance–marketing interface is under-researched, particularly for project businesses. Confronted by demands of accountability concerning the allocation of resources to meet competitive pressures, the paper examines the quality and extent of dialogue in investment decision-making. The return on investment (ROI) and marketing-specific investment (ROMI) are important factors at th...

The French wind energy market by 2020. Market evolution and competition context within the sector. Analysis of business model and of financial performance of fleet operators

International Nuclear Information System (INIS)

2016-01-01

As the French wind energy sector has been recovering a good dynamics since 2014, notably for onshore production whereas some uncertainties remain present for offshore production, this report aims at assessing market perspectives by 2020, and at identifying business opportunities for the different involved actors. The first part identifies some determining factors for the sector activity, proposes an analysis of the activity for the 2002-2015 period (installed power, electricity production, turnover, equipment manufacturers, operators) and its perspectives by 2020 (evolution of determining factors, installed power, market share evolution for manufacturers, opportunities and threats on the medium term). The second part discusses the main elements of the operators' business models, and analyses fleet managers' financial data. Structural drivers and brakes are then discussed, as well as the French, European and World context (installed power, installed offshore power, electricity production, energy policy, law for energy transition, commitment of public authorities in favour of wind energy, competitiveness of wind energy). Some highlights and aspects of offer evolution are outlined: development of offshore wind energy, diversification of operators, international development, takeovers and capital increase, new financing modes. The last parts propose an analysis of the economic structure of the sector in France (types of interveners, staff, location, machine power evolution) and an overview of the main actors. Identity sheets of the main operators and equipment manufacturers are provided, as well as economic and financial data of 200 operators which can be compared through 5 key indicators

Economic-efficiency considerations in restructuring electric markets

Energy Technology Data Exchange (ETDEWEB)

Hill, L.J.

1996-12-01

In response to the Energy Policy Act of 1992 and the Federal Energy Regulatory Commission`s subsequent rulemaking on transmission access, many states are exploring options to restructure their electric industries. In their deliberations on restructuring, policymakers should consider (1) the reliability of the electric system; (2) income-distribution effects on ratepayers and utilities; (3) social consequences such as effects on energy conservation, renewable energy, and the environment; and (4) economic efficiency. We address economic-efficiency considerations in this study. Economic efficiency is important because it is one of the primary reasons that policymakers should consider restructuring in the first place: improving the electric-industry`s efficiency lowers costs and, hence, electric prices. In this study, we look at the sources of (in)efficiency in existing and proposed electric markets with the objective of guiding policymakers to design efficient electric markets. The advantages of a competitive market are well known: it leads to lower costs for the utility, lower prices for consumers, more product choices, better customer service, and often the need for less regulation by federal and state agencies. In the short run, firms who cannot produce at the market-clearing price are forced to leave the industry, ensuring that customers have the lowest price possible. In the long run, competition promotes innovation and lower costs. The physical and institutional characteristics of the U.S. electric industry, however, could be impediments to attaining efficiently run, competitive markets. Because of these characteristics, there are multiple sources of efficiencies and inefficiencies in existing electric markets, and there will be multiple sources in restructured ones. The objective of policymakers should not be to trade one set of inefficiencies in existing electric markets for another set in restructured markets.

Economic-efficiency considerations in restructuring electric markets

International Nuclear Information System (INIS)

Hill, L.J.

1996-12-01

In response to the Energy Policy Act of 1992 and the Federal Energy Regulatory Commission's subsequent rulemaking on transmission access, many states are exploring options to restructure their electric industries. In their deliberations on restructuring, policymakers should consider (1) the reliability of the electric system; (2) income-distribution effects on ratepayers and utilities; (3) social consequences such as effects on energy conservation, renewable energy, and the environment; and (4) economic efficiency. We address economic-efficiency considerations in this study. Economic efficiency is important because it is one of the primary reasons that policymakers should consider restructuring in the first place: improving the electric-industry's efficiency lowers costs and, hence, electric prices. In this study, we look at the sources of (in)efficiency in existing and proposed electric markets with the objective of guiding policymakers to design efficient electric markets. The advantages of a competitive market are well known: it leads to lower costs for the utility, lower prices for consumers, more product choices, better customer service, and often the need for less regulation by federal and state agencies. In the short run, firms who cannot produce at the market-clearing price are forced to leave the industry, ensuring that customers have the lowest price possible. In the long run, competition promotes innovation and lower costs. The physical and institutional characteristics of the U.S. electric industry, however, could be impediments to attaining efficiently run, competitive markets. Because of these characteristics, there are multiple sources of efficiencies and inefficiencies in existing electric markets, and there will be multiple sources in restructured ones. The objective of policymakers should not be to trade one set of inefficiencies in existing electric markets for another set in restructured markets

Dynamic motifs in socio-economic networks

Science.gov (United States)

Zhang, Xin; Shao, Shuai; Stanley, H. Eugene; Havlin, Shlomo

2014-12-01

Socio-economic networks are of central importance in economic life. We develop a method of identifying and studying motifs in socio-economic networks by focusing on “dynamic motifs,” i.e., evolutionary connection patterns that, because of “node acquaintances” in the network, occur much more frequently than random patterns. We examine two evolving bi-partite networks: i) the world-wide commercial ship chartering market and ii) the ship build-to-order market. We find similar dynamic motifs in both bipartite networks, even though they describe different economic activities. We also find that “influence” and “persistence” are strong factors in the interaction behavior of organizations. When two companies are doing business with the same customer, it is highly probable that another customer who currently only has business relationship with one of these two companies, will become customer of the second in the future. This is the effect of influence. Persistence means that companies with close business ties to customers tend to maintain their relationships over a long period of time.

Developing Marketing Strategy for Electronic Business by Using McCarthy's Four Marketing Mix Model and Porter’s Five Competitive Forces

Directory of Open Access Journals (Sweden)

Siamak Azadi

2012-09-01

Full Text Available Original Published AbstractConsidering the importance of marketing strategies in a competitive environment dominated by E-commerce and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sales and marketing in order to implement effective marketing strategies and ultimately achieve organizational goals Sector clients and helped the market. Main focus marketing strategies, coordinate activities and allocate appropriate resources to provide marketing operational objectives of the company as a particular product market. Therefore, the main issue related to the realm of marketing strategy, include the specific purpose of determining property markets for a product family or a particular product, then, through the corporate marketing mix according to needs and demands of potential customers in its target market, competitive advantage search And creating synergy are. Considering the importance of marketing strategies in a competitive environment dominated by Electronic markets and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sales and marketing in order to implement effective marketing strategies and ultimately achieve organizational goals Sector clients and helped the market. This study usesMcCarthy’s four marketing mix model and Porter’s five competitive forces model to identify strategies for Internetcompanies that respond to the five competitive forces and thereby achieve a competitive advantage. The study provides significant new insights into the development and implementation of e-business strategies that contribute to increased profit. Corrected AbstractE-commerce is growing worldwide and is considered one of the modes and methods of business. This initiative led to the creation of new firms has several advantages over using benefits and this is the motivation for this phenomenon. While e-commerce success

Applied technology center business plan and market survey

Science.gov (United States)

Hodgin, Robert F.; Marchesini, Roberto

1990-01-01

Business plan and market survey for the Applied Technology Center (ATC), computer technology transfer and development non-profit corporation, is presented. The mission of the ATC is to stimulate innovation in state-of-the-art and leading edge computer based technology. The ATC encourages the practical utilization of late-breaking computer technologies by firms of all variety.

Business Groups Exist in Developed Markets Also: Britain Since 1850

OpenAIRE

Jones, Geoffrey G.

2016-01-01

Diversified business groups are well-known phenomenon in emerging markets, both today and historically. This is often explained by the prevalence of institutional voids or the nature of government-business relations. It is typically assumed that such groups were much less common in developed economies, and largely disappeared during the twentieth century. This working paper contests this assumption with evidence from Britain between 1850 and the present day. During the nineteenth century merc...

Economic Observation in 3Q E-business Fight - According to Analysis of Resource Allocation and Contract

Science.gov (United States)

Kuang, Ruihu; Chen, Zeming; Kuang, Juchi

Based on relation of resource allocation and marginal benefit of e-commence provider, both of origin and essence of the 3Q e-business fight were analyzed; and then contents of the contract between e-business company and users were elaborated. Moreover, liability for Qihoo's breach of the contract in 3Q e-business fight was discussed. Analysis of the contract indicated that blame of infringing on privacy of users from public, media or even a law professor for Tengxun Company is not exactly justicial. Some controversial rules which are not fit for usual practices in the QQ contract such as narrow definition of privacy were found out, whose reason lies in no relevant e-business standards or rules in our country. In the end, this passage points out that actions of government who intervened in market operations of Tengxun Company and QQ Company are inappropriate and unnecessary. Thus, responsibility for facing up to incomplete market rules of e-commence lies with government and government should strengthen market supervision by legislation so as to guide healthy development of e-business market, which is a key lesson we learn from the 3Q e-business fight.

136 Tax Revenue, Stock Market and Economic Growth of Pakistan

Directory of Open Access Journals (Sweden)

Muhammad Irfan Javaid Attari

2014-10-01

Full Text Available The purpose of this paper is to examine the effects of capital market and fiscal policy influences in determining the nexus of economic growth in Pakistan from July 2003 to July 2012. The authors utilize ADF unit root test, Johansen Cointegration test, VECM test, Granger causality test and variance decomposition analysis to test the relationship among tax revenue, stock market and economic growth in Pakistan. Granger causality analysis is used to answer questions whether “Does tax revenue cause the economic growth?” or “Does tax revenue cause the capital market?”. The results demonstrate that there is a bidirectional casualty between tax revenue and economic growth; and a unidirectional causality from capital market to tax revenue. The estimated result shows that growth of Pakistan economy is strongly contributed from the high collection of direct tax revenue and the development of financial market activity. The findings of this paper have important implications to current and potential investors in Pakistan economy to understand the economic condition of Pakistan and to assist them in making their investment decision.

LOGISTICAL APPROACHES TO IMPROVE THE MANAGEMENT OF PRODUCTION AND ECONOMIC ACTIVITIES OF BUSINESS ORGANIZATIONS

Directory of Open Access Journals (Sweden)

A. S. Senin

2016-01-01

Full Text Available This article sets out the key aspects of the management of enterprise structures on the basis of logistizatsii, which allowed to establish a close relationship between the main processes (production, and provide processes (procurement, sales, ie introduce the implementation of these processes as a whole. The purpose / goal. The purpose of the work is to study the nature and characteristics of the organizational-economic mechanism of production and economic activity of enterprise structures on the basis of the logistical approach, identifying the problems and prospects of further development.Methodology. In this article we used a set of general scientific and special methods of investigation. General scientific research methods (analysis and synthesis revealed a dynamic and structural specifics of the development of the global logistics market, to determine the future direction of development. Special investigation techniques (forecasting and modeling have allowed to develop a set of recommendations aimed at increasing the level of innovation activity of logistic operators in line with global trends and immutable proposed changes in consumer demand in key market segments.Results. As part of the presentation of the present article the author has examined the nature, objectives and business structures control stages with the use of modern logistics approach.

Business Management Concept Areas for Two-Year Postsecondary Institutions

Science.gov (United States)

Gentry, Lee; Gentry, Eileen

1978-01-01

A core of educational concepts in business ownership and management for two-year postsecondary institutions is outlined: economic systems, economic decisionmaking, organizational structure, management principles, marketing factors, accounting, legal obligations, financial structure, risk-taking and insurance, taxes, data processing, and social…

Hedging Financial Risks in the Economic Practices of Small Business: Current Imperatives

Directory of Open Access Journals (Sweden)

Kolomiyets Ganna M.

2017-04-01

Full Text Available The article considers the need to update approaches to hedging the financial risks of small businesses. Reducing the probability of financial costs and losses is of continuing relevance. It appears to be especially critical for small businesses. Small business plays a significant role in the country’s economic system as creator of jobs and as a producer of goods and services that adapts quickly to changing consumer requirements. However, its access to credit resources has certain limitations. The instability of the economic environment by individual factors can affect small businesses not less, and sometimes even more than large and medium-sized businesses. Design of the risk-management in terms of small business needs to be updated. In the current context, there is a need in re-evaluating that the efficient financial risk management can only be carried out in a complex of all the enterprise’s risks, with an increase in the planning horizon and the identification of obstacles to achieving the objective set.

Search in the product market and the real business cycle

OpenAIRE

Mathä, Thomas Y.; Pierrard, Olivier

2009-01-01

Abstract Abstract Empirical evidence suggests that most firms operate in imperfectly competitive markets. We develop a search-matching model between wholesalers and retailers. Firms face search costs and form long-term relationships. Price bargain results in both wholesaler and retailer markups, which depend on firms? relative bargaining power. We simulate the general equilibrium model and explore the role of product market search frictions for business cycles. We conclu...

Organizational economics and health care markets.

Science.gov (United States)

Robinson, J C

2001-04-01

As health policy emphasizes the use of private sector mechanisms to pursue public sector goals, health services research needs to develop stronger conceptual frameworks for the interpretation of empirical studies of health care markets and organizations. Organizational relationships should not be interpreted exclusively in terms of competition among providers of similar services but also in terms of relationships among providers of substitute and complementary services and in terms of upstream suppliers and downstream distributors. This article illustrates the potential applicability of transactions cost economics, agency theory, and organizational economics more broadly to horizontal and vertical markets in health care. Examples are derived from organizational integration between physicians and hospitals and organizational conversions from nonprofit to for-profit ownership.

Business strategies, profitability and efficiency of production

Directory of Open Access Journals (Sweden)

S. Alarcón

2013-02-01

Full Text Available The strategy choices of market-oriented companies are a topic now under wide investigation in the analysis of business performance antecedents. The purpose of this study is to examine the outcomes of the combination of three different organizational strategies (market orientation, innovativeness and entrepreneurial orientation on business performance indicators. Models using profitability and efficiency indicators are proposed with the specific aim of obtaining a deeper analysis of the relative roles played by each. The empirical work takes place in the agro-food industry in the Ebro Valley, one of Spain’s most competitive regions. The estimates from profitability quantile and truncated regressions of the efficiency scores reveal that market orientation has a positive effect on economic and productivity performance. The impact of pro-active, innovation-seeking, and risk-averse entrepreneurship is nevertheless more debatable, despite some influence of these entrepreneurial styles on observed performance values. This enables conclusions regarding the possibility of combining a market-oriented business culture with innovation and entrepreneurial activity with a view to obtaining business performance gains.

Towards low carbon business park energy systems: Classification of techno-economic energy models

International Nuclear Information System (INIS)

Timmerman, Jonas; Vandevelde, Lieven; Van Eetvelde, Greet

2014-01-01

To mitigate climate destabilisation, human-induced greenhouse gas emissions urgently need to be curbed. A major share of these emissions originates from the industry and energy sectors. Hence, a low carbon shift in industrial and business park energy systems is called for. Low carbon business parks minimise energy-related carbon dioxide emissions by maximal exploitation of local renewable energy production, enhanced energy efficiency, and inter-firm heat exchange, combined in a collective energy system. The holistic approach of techno-economic energy models facilitates the design of such systems, while yielding an optimal trade-off between energetic, economic and environmental performances. However, no models custom-tailored for industrial park energy systems are detected in literature. In this paper, existing energy model classifications are scanned for adequate model characteristics and accordingly, a confined number of models are selected and described. Subsequently, a practical typology is proposed, existing of energy system evolution, optimisation, simulation, accounting and integration models, and key model features are compared. Finally, important features for a business park energy model are identified. - Highlights: • A holistic perspective on (low carbon) business park energy systems is introduced. • A new categorisation of techno-economic energy models is proposed. • Model characteristics are described per model category. • Essential model features for business park energy system modelling are identified. • A strategy towards a techno-economic energy model for business parks is proposed

Exploring coping strategies of business leaders during an economic downturn

Directory of Open Access Journals (Sweden)

Marlise van Zyl

2012-11-01

Full Text Available As a large part of South Africa’s economy is based on the mining industry, this research focused on exploring the coping strategies of business leaders in the mining industry during an economic downturn. Using qualitative research within a constructivist-interpretive paradigm, the researchers sought a deeper understanding of how mining leaders cope during an economic downturn. A purposive sample of seven executive mining leaders of different mining houses was interviewed and data was analysed using Atlas.ti. A conceptual framework for understanding coping strategies at the individual, group and organisational levels for business leaders during an economic downturn was developed and is discussed here. This study contributed to theory and practice by focusing on coping responses to specific situations within a specific context instead of on general coping strategies.

75 FR 74077 - Information Collection for Native American Business Development Institute Funding for Economic...

Science.gov (United States)

2010-11-30

... Business Development Institute Funding for Economic Development Feasibility Studies and Long-Term Strategic...), Office of Indian Energy and Economic Development (IEED) seeks to spur job growth and sustainable economies on American Indian reservations. DED created the Native American Business Development Institute...

Inbound marketing for small business such as restaurant and cafe

OpenAIRE

Mahmud, Tareq Uddin

2017-01-01

We are living in the era of digital revolution. Everything we do, everywhere go, there is always a footprint of digitization in our day to day life. Large and small companies are also finding their way to this digitalization movement and connect to their potential customers. Primarily motivation behind this thesis came from writer’s own interest in setting up a small restaurant business. This could potentially guide other new entrepreneurs regarding digital marketing option for their busi...

Discovering magic of mobile technology in business: strategic marketing perspective

OpenAIRE

Bolat, Elvira

2016-01-01

Mobile technology penetrated all aspects of social and business existence. Studies around mobile technology mostly address the use and adoption process of mobile marketing or mobile commerce from a consumer perspective rather than from a business perspective. Another concern of majority of studies on the use of mobile technology is a focus on technical nature of mobile devices despite the fact that true magic of technology resides in its mobilisation and usage – the deployment of mobile techn...

Economic and legal aspects of introducing novel ICT instruments: integrating sound into social media marketing - from audio branding to soundscaping

Directory of Open Access Journals (Sweden)

Daj, A.

2013-12-01

Full Text Available The pervasive expansion and implementation of ICT based marketing instruments imposes a new economic investigation of business models and regulatory solutions. Moreover, the current status of Social Media research indicates that the use of social networking and collaboration technologies is deeply changing the way people communicate, consume and cooperate with each other. Against the backdrop of widespread availability of digital audio-video content and the growing number of “smart” mobile devices, business professionals have developed new strategies for achieving customer involvement and retention through digitally linking audio stimuli to the powerful networking environment of Social Media.

Economic implications of ASEAN integration for Malaysia's labour market

OpenAIRE

Rasiah, Rajah

2014-01-01

This paper examines the implications of the formation of the Association of Southeast Asian Nations (ASEAN) Economic Community (AEC) in 2015 on Malaysia’s labour market. The discussion centres on the nature of the structural change that Malaysia has experienced, especially since the 1980s, and how that has impacted on its labour market. Integration into ASEAN markets has obviously helped Malaysia enjoy the synergies of regional coordination. Although Malaysia’s economic growth has been steady...

International mineral economics

International Nuclear Information System (INIS)

Gocht, W.R.; Eggert, R.G.

1988-01-01

International Mineral Economics provides an integrated overview of the important concepts. The treatment is interdisciplinary, drawing on the fields of economics, geology, business, and mining engineering. Part I examines the technical concepts important for understanding the geology of ore deposits, the methods of exploration and deposit evaluation, and the activities of mining and mineral processing. Part II focuses on the economic and related concepts important for understanding mineral development, the evaluation of exploration and mining projects, and mineral markets and market models. Finally, Part III reviews and traces the historical development of the policies of international organizations, the industrialized countries, and the developing countries. (orig.)

An examination of how the market entry decision influences the business ability to internationalise and survive in a foreign market\\ud (The case study of Diageo in African market)

OpenAIRE

Kwabo, Fodio Umar

2014-01-01

2014 dissertation for MBA in International Business. Selected by academic staff as a good example of a masters level dissertation. This research is design to examine the market entry decision and how it can influences the business ability to internationalize and survive in a foreign market. The researcher has chosen the case study methodology for this research; the case study is on Diageo PLC upon how they took their decisions to select a particular entry mode on African markets. Diageo is on...

Economic and legal conceptual framework of viral marketing

Directory of Open Access Journals (Sweden)

Kostić Marija

2015-01-01

Full Text Available Electronic and online communications are modern, and perhaps the most common form of communication between individuals and legal entities, and thus have become one of the most used ways of market communication. Viral marketing is evolving into the dominant form of marketing and exchange of information for the purpose of advertising, promoting, or achieving other goals. In this paper we present and analyse the phenomenon of viral marketing-its purpose, effects, and power of influence, and discuss it in terms of ethical and legal standards. Special emphasis is placed on the right to privacy and personal data protection, harassment, acting in good faith and in accordance with good business practices, the presentation of false or fraudulent information. The advantages and disadvantages of this type of marketing activity have been observed.

The economic consequences of homo economicus: neoclassical economic theory and the fallacy of market optimality

Directory of Open Access Journals (Sweden)

David Calnitsky

2013-05-01

Full Text Available This essay presents a critique of the standard ascension from the rational agent to the optimal market in economic theory. Critiques of homo economicus are found unsatisfactory on grounds that its employment allows for the prediction of essential features of actual markets. using this same criterion we introduce Gary Becker’s essay, ‘irrational Behavior and economic Theory,’which demonstrated that the same features of markets could be derived from non-rational behaviour. Thus, non-rationality is equally predictive but is less restrictive than rationality. Once the assumption of rationality is relaxed, the concept of market optimality (though not market order must also be sacrificed.

Optimization of a Future RLV Business Case using Multiple Strategic Market Prices

Science.gov (United States)

Charania, A.; Olds, J. R.

2002-01-01

There is a lack of depth in the current paradigm of conceptual level economic models used to evaluate the value and viability of future capital projects such as a commercial reusable launch vehicle (RLV). Current modeling methods assume a single price is charged to all customers, public or private, in order to optimize the economic metrics of interest. This assumption may not be valid given the different utility functions for space services of public and private entities. The government's requirements are generally more inflexible than its commercial counterparts. A government's launch schedules are much more rigid, choices of international launch services restricted, and launch specifications generally more stringent as well as numerous. These requirements generally make the government's demand curve more inelastic. Subsequently, a launch vehicle provider will charge a higher price (launch price per kg) to the government and may obtain a higher level of financial profit compared to an equivalent a commercial payload. This profit is not a sufficient condition to enable RLV development by itself but can help in making the financial situation slightly better. An RLV can potentially address multiple payload markets; each market has a different price elasticity of demand for both the commercial and government customer. Thus, a more resilient examination of the economic landscape requires optimization of multiple prices in which each price affects a different demand curve. Such an examination is performed here using the Cost and Business Analysis Module (CABAM), an MS-Excel spreadsheet-based model that attempts to couple both the demand and supply for space transportation services in the future. The demand takes the form of market assumptions (both near-term and far-term) and the supply comes from user-defined vehicles that are placed into the model. CABAM represents RLV projects as commercial endeavors with the possibility to model the effects of government

Revisit, revamp and revitalize your business plan: part 1.

Science.gov (United States)

Waldron, David

2011-01-01

The diagnostic imaging department has a pivotal role within the hospital and its pillar services. Understanding this role and also understanding the population served helps to further define and justify the "what" and "why" of the business plan. Understand the market capacity and how market needs can be satisfied. Develop a "go-to-market" strategy, which is the part of the business plan where it is decided how to share that message with the market. In the aftermath of healthcare reform and the economic recession, investing in new imaging technology has never been under greater scrutiny. A three step process for developing support is provided.

Social Media Marketing – why businesses need to use it and how

OpenAIRE

Ola Agbaimoni; Lilach Bullock

2013-01-01

The goal of this article is to show how and why it is important for businesses to not only understand social media marketing, but to also include it as an integral part of their marketing strategies. In this article will be set out some basic strategies for how to be successful in social media marketing and conclude with a more in-depth look at Facebook.

Economic Analysis Of Sesame Marketing In Jigawa State | Kudi ...

African Journals Online (AJOL)

Economic Analysis Of Sesame Marketing In Jigawa State. ... The paper examines the marketing channel, structure, conduct, performance and marketing margin and efficiency of sesame. A sample of ... EMAIL FULL TEXT EMAIL FULL TEXT

Economic Analysis Of Yam Marketing In Obubra Local Government ...

African Journals Online (AJOL)

Economic Analysis Of Yam Marketing In Obubra Local Government Area Of Cross River State, Nigeria. ... Characteristics of the sellers, marketing channels, marketing margin and efficiency were also ... EMAIL FULL TEXT EMAIL FULL TEXT

Concept of economic readiness levels assessment

Science.gov (United States)

Yuniaristanto, Sutopo, W.; Widiyanto, A.; Putri, A. S.

2017-11-01

This research aims to build a concept of Economic Readiness Level (ERL) assessment for incubation center. ERL concept is arranged by considering both market and business aspects. Every aspect is divided into four phases and each of them consists of some indicators. Analytic Hierarchy Process (AHP) is used to develop the ERL in calculating the weight of every single aspect and indicator. Interval scale between 0 and 4 is also applied in indicator assessment. In order to calculate ERL, score in every indicator and the weight of both the aspect and indicator are considered. ERL value is able to show in detail the innovative product readiness level from economic sight, market and business aspect. There are four levels in Economic Readiness Level scheme which are investigation, feasibility, planning and introduction.

Links Between Net Present Value and Shareholder Value from a Business Economics Perspective

OpenAIRE

Mária Illés

2012-01-01

One of the oft-quoted theorems of finance is that decision making based on net present value will lead to the maximisation of shareholder value. The study analyses the reality background of this theorem within the disciplinary borders of business economics. Since finance is based directly on the bases of microeconomics, the study touches upon the presentation of the different disciplinary frames of business economics and microeconomics. The paper demonstrates that the economic content of shar...

Business models for distributed generation in a liberalized market environment

International Nuclear Information System (INIS)

Gordijn, Jaap; Akkermans, Hans

2007-01-01

The analysis of the potential of emerging innovative technologies calls for a systems-theoretic approach that takes into account technical as well as socio-economic factors. This paper reports the main findings of several business case studies of different future applications in various countries of distributed power generation technologies, all based on a common methodology for networked business modeling and analysis. (author)

Business and economic aspects of accounting standardization in Hungary

OpenAIRE

Jeno Beke

2010-01-01

The goal of this study is to describe and summarize how the accounting standards can promote business decisions and influence economic environment. The unified, standardized accounting information system will lead to new types of analysis and data, furthermore with the possible integration of new indicators from the business management of certain countries. The results of applied regression model support that the greater demand for more informative and conservative accounting earnings due to ...

Can business development services practitioners learn from theories on innovation and services marketing?

NARCIS (Netherlands)

Romijn, H.A.; Caniëls, M.C.J.; Ruijter-de Wildt, de M.

2003-01-01

Business Development Services programmes for non-financial support to small enterprises in developing countries recently have become big business for development donors and NGOs. The approach revolves around the idea that so-called ‘demand-driven’ interventions are the key to successful market

FACTORS CRISIS OF SMALL BUSINESS DEVELOPMENT

Directory of Open Access Journals (Sweden)

A. I. Khorev

2015-01-01

Full Text Available Today it became clear that Russia needs not only economic growth, but also economic growth of a certain quality. Re¬gions are not an exception, since they are the most vulnerable to changes in market conditions resource exports. The main economic indicators for larger regions of the country should become entrepreneurs. The main economic indicators for larger regions of the country should become entrepreneurs. Not accidentally retrospective analysis of the evolutionary development of small business shows that the most important role in the economic development of Europe and America have played and continue to play a small business. Results of activity of small businesses are generally positive; the country saw an increase in the main indicators: the number of small enterprises, the average number of employees in small enterprises, turnover of small businesses and investments in fixed assets. The statistics of recent years show a decline of interest in the business population. Number of small businesses created in the last few years there has been a downward trend, while the proportion of surviving for three years after their registration is low. The greatest negative impact on the business affairs of the factors of regulatory and administrative regulation of small business, corruption and bribery of officials and the activities of control and inspection bodies. Addressing these challenges will require proper coordination of regional and local resources in building infrastructure, forming investment mechanisms to support small enterprises, the development of the entrepreneurial potential of the population.

Economic Policy Uncertainty and Long-Run Stock Market Volatility and Correlation

DEFF Research Database (Denmark)

Asgharian, Hossein; Christiansen, Charlotte; Hou, Ai Jun

We use Baker, Bloom, and Davis’s (2016) economic policy uncertainty indices in combination with the mixed data sampling (MIDAS) approach to investigate long-run stock market volatility and correlation, primarily for the US and UK. Long-run US–UK stock market correlation depends positively on US...... economic policy uncertainty shocks. The dependence is asymmetric, with only positive shocks - increasing uncertainty - being of importance. The US long-run stock market volatility depends significantly on US economic policy uncertainty shocks but not on UK shocks, while the UK long-run stock market...... volatility depends significantly on both. Allowing for US economic policy uncertainty shocks improves the out-of-sample forecasting of US–UK stock market correlation and enhances portfolio performance. Similar results apply to the long-run correlation between the US and Canada, China, and Germany....

Methods to Regulate Unbundled Transmission and Distribution Business on Electricity Markets

International Nuclear Information System (INIS)

Forsberg, Kaj; Fritz, Peter

2003-11-01

The regulation of distribution utilities is evolving from the traditional approach based on a cost of service or rate of return remuneration, to ways of regulation more specifically focused on providing incentives for improving efficiency, known as performance-based regulation or ratemaking. Modern regulation systems are also, to a higher degree than previously, intended to simulate competitive market conditions. The Market Design 2003-conference gathered people from 18 countries to discuss 'Methods to regulate unbundled transmission and distribution business on electricity markets'. Speakers from nine different countries and backgrounds (academics, industry and regulatory) presented their experiences and most recent works on how to make the regulation of unbundled distribution business as accurate as possible. This paper does not claim to be a fully representative summary of everything that was presented or discussed during the conference. Rather, it is a purposely restricted document where we focus on a few central themes and experiences from different countries

Methods to Regulate Unbundled Transmission and Distribution Business on Electricity Markets

Energy Technology Data Exchange (ETDEWEB)

Forsberg, Kaj; Fritz, Peter

2003-11-01

The regulation of distribution utilities is evolving from the traditional approach based on a cost of service or rate of return remuneration, to ways of regulation more specifically focused on providing incentives for improving efficiency, known as performance-based regulation or ratemaking. Modern regulation systems are also, to a higher degree than previously, intended to simulate competitive market conditions. The Market Design 2003-conference gathered people from 18 countries to discuss 'Methods to regulate unbundled transmission and distribution business on electricity markets'. Speakers from nine different countries and backgrounds (academics, industry and regulatory) presented their experiences and most recent works on how to make the regulation of unbundled distribution business as accurate as possible. This paper does not claim to be a fully representative summary of everything that was presented or discussed during the conference. Rather, it is a purposely restricted document where we focus on a few central themes and experiences from different countries.

Patterns and determinants of business cycle synchronization in the enlarged European Economic and Monetary Union

Directory of Open Access Journals (Sweden)

Iulia SIEDSCHLAG

2010-06-01

Full Text Available This paper provides empirical evidence about the degree of business cycle synchronization between the euro area countries and eight new European Union member states. We analyze the direct and indirect effects of similarity of economic structures and trade intensity on the co-movement of fluctuations of economic activity across these countries and find that bilateral similarity of economic structures and trade intensity were positively and significantly associated with business cycle correlations. This result is robust to different estimation techniques. Similarity of economic structures had an additional indirect positive effect on business cycle synchronization via its positive effect on trade intensity. The bilateral business cycle correlations are found to be endogenous with respect to bilateral similarity of economic structures and bilateral trade intensity suggesting that the new European Union countries will better satisfy the Optimum Currency Area criteria after the adoption of the euro.

Green Tourism Marketing Model1

OpenAIRE

Hasan, Ali

2015-01-01

Green Tourism Marketing Model research as efforts to develop environmentally friendly tourism destination, the synergy of government, business and community participation become the driving force of tourism product development with highly competitive. In the long term, this research aims to provide the marketing concept of green tourism as economic development efforts and strengthen the environment (eco-growth) through the development of green tourism marketing models. The ...

"Supply Chain-Marketing Shark Tank" Experiential Lab Game in Interdisciplinary Business Education: Qualitative and Quantitative Analyses

Science.gov (United States)

Arora, A.; Arora, A. Saxena

2015-01-01

This article provides educators in business schools with a new interdisciplinary experiential lab game called Supply Chain-Marketing (SC-Mark) Shark Tank game, which can be implemented in both Supply Chain Management (SCM) and Marketing courses. The SC-Mark experiential lab game is a real-life business environment simulation that explores…

THE EFFECT OF REVENUE AND MARKET SEGMENTATION LEVEL TOWARDS VENTURE CAPITAL INVESTMENT IN MOBILE APPLICATION BUSINESS

Directory of Open Access Journals (Sweden)

Dennis Adrian

2014-05-01

Full Text Available The development of mobile applications has mushroomed in local and foreign industries. This provides a tremendous opportunity for developers. For technopreneur developer, the capital to run the business is one of the biggest problems despite the fact that they may have great competence in the field. The fact that the business has big potential market in Indonesia has invited investors from local and overseas to invest as venture capital. However, due to the lack of knowledge on building collaboration with the investors and on understanding the market and investor needs in a long term, the developer finds difficulties to grow its business and to compete with bigger competitors. The research intends to seek the influence in selecting the level of revenue and market segmentation to support the investment decisions in the business of mobile applications, so that the mobile application developer is able to monetize their business to attract investors to invest in the venture capital.

Tax incentives for the economic activity of small businesses

Directory of Open Access Journals (Sweden)

Imanshapieva Mazika Musabekovna

2012-08-01

Full Text Available In article it is shown that the developed structure of the Russian small business doesn't answer problems of modernization of economy, taking into account features of subjects of small business necessity of strengthening of a role of a tax policy for regulation of their activity is given reason. The expediency of introduction in the Tax code of the Russian Federation of concepts «subjects of small business», «the small innovative enterprise» is proved. Necessity of specification of conditions and signs of reference of the organizations to subjects of small-scale business is revealed at application of the simplified system of the taxation. The expediency of change of existing approaches to formation of tax base at application of the general system of the taxation is established and recommendations about tax stimulation of economic activity of subjects of small business are offered.

Conference Proceedings: global business - shifting choices

International Nuclear Information System (INIS)

1998-01-01

The global forces affecting strategies within the petrochemical industry were examined. These include public favour, financing opportunities, economic developments, legislative influences and the challenges to product delivery. The conference was divided into six sessions which examined various aspects of the industry. One session examined the societal, economic and environmental aspects of the petrochemical sector. The issue of global trade and how trade agreements can impact on markets, market access and investment decisions was also discussed. The collapse of financial markets in Asia and the resulting currency crisis has had a profound impact on the petrochemical industry, particularly in terms of lending criteria. Industry speakers provided their perspectives on what conditions could create a favourable business climate for the petrochemical sector. The importance for petrochemical companies to have secure and economical access to feedstocks and markets was emphasized. The vital role of transportation to the sector's viability was also addressed. tabs., figs

Microsoft Access Small Business Solutions State-of-the-Art Database Models for Sales, Marketing, Customer Management, and More Key Business Activities

CERN Document Server

Hennig, Teresa; Linson, Larry; Purvis, Leigh; Spaulding, Brent

2010-01-01

Database models developed by a team of leading Microsoft Access MVPs that provide ready-to-use solutions for sales, marketing, customer management and other key business activities for most small businesses. As the most popular relational database in the world, Microsoft Access is widely used by small business owners. This book responds to the growing need for resources that help business managers and end users design and build effective Access database solutions for specific business functions. Coverage includes::; Elements of a Microsoft Access Database; Relational Data Model; Dealing with C

Regression analysis understanding and building business and economic models using Excel

CERN Document Server

Wilson, J Holton

2012-01-01

The technique of regression analysis is used so often in business and economics today that an understanding of its use is necessary for almost everyone engaged in the field. This book will teach you the essential elements of building and understanding regression models in a business/economic context in an intuitive manner. The authors take a non-theoretical treatment that is accessible even if you have a limited statistical background. It is specifically designed to teach the correct use of regression, while advising you of its limitations and teaching about common pitfalls. This book describe

THE BASIC ASPECTS OF APPLICATION OF INFORMATIONCOMMUNICATION TECHNOLOGIES IN A SMALL-SCALE BUSINESS AND PRIVATE BUSINESS IN REPUBLIC UZBEKISTAN

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Holida N. Ruzmetova

2015-01-01

Full Text Available Development of a small-scale businessand private business in Uzbekistan inthe conditions of formation of innovative economy is impossible without effective application of the advanced information-communication technologies which givepossibility to develop not only the domestic markets, but also provide an exit onexternal, thereby raising the informationimportance of the country in the international economic market.

On the economic analysis of problems in energy efficiency: Market barriers, market failures, and policy implications

International Nuclear Information System (INIS)

Sanstad, A.H.; Koomey, J.G.; Levine, M.D.

1993-01-01

In his recent paper in The Energy Journal, Ronald Sutherland argues that several so-called ''market barriers'' to energy efficiency frequently cited in the literature are not market failures in the conventional sense and are thus irrelevant for energy policy. We argue that Sutherland has inadequately analyzed the idea of market barrier and misrepresented the policy implications of microeconomics. We find that economic theory, correctly interpreted, does not provide for the categorical dismissal of market barriers. We explore important methodological issues underlying the debate over market barriers, and discuss the importance of reconciling the findings of non-economic social sciences with the economic analysis of energy demand and consumer decision-making. We also scrutinize Sutherland's attempt to apply finance theory to rationalize high implicit discount rates observed in energy-related choices, and find this use of finance theory to be inappropriate

On the economic analysis of problems in energy efficiency: Market barriers, market failures, and policy implications

Energy Technology Data Exchange (ETDEWEB)

Sanstad, A.H.; Koomey, J.G.; Levine, M.D.

1993-01-01

In his recent paper in The Energy Journal, Ronald Sutherland argues that several so-called ``market barriers`` to energy efficiency frequently cited in the literature are not market failures in the conventional sense and are thus irrelevant for energy policy. We argue that Sutherland has inadequately analyzed the idea of market barrier and misrepresented the policy implications of microeconomics. We find that economic theory, correctly interpreted, does not provide for the categorical dismissal of market barriers. We explore important methodological issues underlying the debate over market barriers, and discuss the importance of reconciling the findings of non-economic social sciences with the economic analysis of energy demand and consumer decision-making. We also scrutinize Sutherland`s attempt to apply finance theory to rationalize high implicit discount rates observed in energy-related choices, and find this use of finance theory to be inappropriate.

Transaction Pattern Based on Secondary Clientelism, Business Ideology and Market Development： The case of lime market in Hui Town

Institute of Scientific and Technical Information of China (English)

2011-01-01

Secondary clientelism is a special exchange relationship derived from primary clientelism. The market with transactions dependent on the secondary clientelism would be”because of”erembeddedness”. Using the lime market in Hui Town as a case, this paper tries to explore why this kind of markets could achieve market order from the perspective of the interconnection of market structure and market culture. Analysis demonstrates that, the coupling induction of structural embeddedness and cultural embeddedness is the deeper mechanism for the market development. Although the new business ideology and transactional dependence on networks originate from market structural transitions, active construction and choice behaviors of the manufacturers still manifest great importance.

The Franchising in the Context of Development of Small and Medium-Sized Business: Organizational-Economic and Accounting Aspects

Directory of Open Access Journals (Sweden)

Makhota Alla V.

2017-05-01

Full Text Available In order to determine the organizational-economic and accounting aspects of franchising in the context of volatility of the macro-economic situation and the scarcity of entrepreneurs’ own funds, the current status of the franchising market in Ukraine, its economic essence and its role have been determined; the kinds of franchising that are known in world business practices have been provided; the types of distribution contracts that are close to the meaning of franchising have been defined; the legislative basis for franchising in Ukraine has been presented; the binding terms of a commercial concession contract as a legislated analogy of franchising in Ukraine have been determined; the features of reflection of the legality of franchising in accounting of both franchiser and franchisee have been provided. The objective advantages of franchising for both the large enterprises and the start-up entrepreneurs have been determined. On the basis of the legal nature of franchising relations in the accounting accounting, its reflection is close in the meaning to intangible assets. Implementation of franchising potential as a strategic tool for the development of small and medium-sized businesses requires the improvement of its legislative framework in the part of enhancing the responsibility of the parties.

Socio-Economic Factors’ Impact on the Offline Networking: A Quantitative Analysis of Albanian Business

Directory of Open Access Journals (Sweden)

Besa Shahini

2016-05-01

Full Text Available It exists so many studies and research on networks, especially on business networks, but still there is a little research which explores the factors that influence a manager's’ willingness to participate in business networks. Some of the socio-economic factors that moderate this participation are explored through this paper and the focus is based on offline face-to-face networking activities between companies, especially in an Albanian context. The research findings shows how the socio-economic factors such as gender, age, position and education level, influence the participation of such a business network moderated by the personal networking behavior of an individual. The study is based on a quantitative analysis of Albanian business member of the business networks. The results suggest that these socio –economic effects are important, but they do not come first in the perception of the process. What is important, the analysis, furthermore, finds that personal behavior and attitude are to be considered as key issues when it comes to participation in offline business networks.

Gender, Work-Family Linkages, and Economic Success among Small Business Owners.

Science.gov (United States)

Loscocco, Karyn A.; Leicht, Kevin T.

1993-01-01

Investigated work-family connections and economic success among women and men small business owners. Analyses of data from 3-year panel survey of 99 women and 312 men showed considerable gender similarity in processes through which business and individual characteristics affect personal earnings, although women were disadvantaged in some…

PARTICULARITIES OF THE COMPETITIVE ENVIRONMENT IN THE BUSINESS TO BUSINESS FIELD

OpenAIRE

Ştefan Claudiu CĂESCU; Ionel DUMITRU

2011-01-01

Any product traded on the consumer goods market, in its evolution from raw material to finished products undergoes a series of successive transactions on the business to business market. On the business to business market, the competitive environment and the marketing mix are essentially different than those on the business to consumer market, under the aspect of the instruments used to analyse the marketing environment and the product, price, distribution, and promotion policies. The objecti...

Economic intermittency in a two-country model of business cycles coupled by investment

Energy Technology Data Exchange (ETDEWEB)

Saiki, Y., E-mail: saiki@math.sci.hokudai.ac.jp [Department of Mathematics, Hokkaido University, Sapporo 060-0810 (Japan); Chian, A.C.L. [National Institute for Space Research (INPE) and World Institute for Space Environment Research (WISER), P.O. Box 515, Sao Jose dos Campos-SP 12227-010 (Brazil); California Institute of Technology, Pasadena, CA 91125 (United States); Yoshida, H. [College of Economics, Nihon University, Tokyo 101-8360 (Japan)

2011-06-15

Highlights: > Intermittent economic behavior of Keynes-Goodwin type model is investigated. > After a transition the system keeps its memory before the transition. > The intermittent phenomena is examined from the business cycle patterns. > It is concluded that dynamical patterns do not alter much around the transition. - Abstract: Intermittent behavior of economic dynamics is investigated by a two-country model of Keynes-Goodwin type business cycles. Numerical simulations show that after an economic system evolves from weak chaos to strong chaos the system keeps its memory before the transition and its time series alternates episodically between periods of weakly and strongly chaotic fluctuations. In addition, we examine the intermittent phenomena from the view point of business cycle patterns near the crisis point.

Economic intermittency in a two-country model of business cycles coupled by investment

International Nuclear Information System (INIS)

Saiki, Y.; Chian, A.C.L.; Yoshida, H.

2011-01-01

Highlights: → Intermittent economic behavior of Keynes-Goodwin type model is investigated. → After a transition the system keeps its memory before the transition. → The intermittent phenomena is examined from the business cycle patterns. → It is concluded that dynamical patterns do not alter much around the transition. - Abstract: Intermittent behavior of economic dynamics is investigated by a two-country model of Keynes-Goodwin type business cycles. Numerical simulations show that after an economic system evolves from weak chaos to strong chaos the system keeps its memory before the transition and its time series alternates episodically between periods of weakly and strongly chaotic fluctuations. In addition, we examine the intermittent phenomena from the view point of business cycle patterns near the crisis point.

Energy and environment market conditions in Mexico. Business focus series

International Nuclear Information System (INIS)

1992-03-01

The report provides: (1) an overview of the Mexican economy and the energy and environmental sectors; (2) specific market assessments of the oil and gas sector, the electric power sector, the industrial air pollution control sector, and the municipal and industrial water pollution control sector; and (3) an analysis of the Mexican business climate and procedures. Each of the sectors is projected to show significant growth over the next several years. The Mexican government has taken many positive steps to improve the country's business climate, including trade and foreign exchange liberalization, foreign investment incentives, and strengthened intellectual property regulation. The North American Free Trade Agreement is expected to further improve the business climate in Mexico

KEY FACTORS IN MARKETING FOCUSED SERVICES BUSINESSES

Directory of Open Access Journals (Sweden)

Doris Yohanna Martínez Castrillón

2016-07-01

Full Text Available This article aims to identify the key success factors in the marketing area and describe them as managerial allies for companies that wish to position themselves in the market under a good sustainable performance , for it has been consulted theoretical references of Marketing as a management partner with collection and integration of data. Methodologically, it is located within the type of descriptive research field, with a design of transactional non-experimental, with an intentional non-probabilistic stratified sample of four reporting units. The findings established fifteen (15 points of influence called "key success factors (FCE in the area of marketing, and managerial allies of service companies in the security, surveillance and protection sector in industrial, commercial and residential sectors. Finally, it is intended that the actions of marketing service companies should focus to the welfare of both the organization, such as users, both in the environment, and economic, social and technological, characterized by ethics, sustainable development and transparency to respond appropriately.

Organizational and economic aspects of development of small business in region

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Vladimir Grigorjevich Klimov

2012-12-01

Full Text Available By the purpose of the given research was revealing the basic problems and prospects of development of small business in regions. The methodology of reception of results of the specified purpose consists in the generalized analysis of scientific and legislative sources in the field of economic and organizational problems of development of small business in regions of Russia. As a result of research is revealed, that unions, association, and other public associations of the small enterprises more and more actively work at regional levels. System of commercial and industrial chambers having in significant potential in thesphere of support of the fine businessmen in regions essentially has become stronger. Area of application of results of the given research can be used by the managers of small business and teachers of higher educational institutions in the sphere of preparation of the managers in economy and management. The results of research allow to make conclusions: The level of development of small business in regions, in comparison of the advanced foreign states, rather lags behind; the analysis of the normativecertificates in sphere of small business from a position of their influence on development of regions testifies, that the mechanism of state influence includes economic and organizational measures; the small business has the brightly expressed regional orientation.

MarketBusting: strategies for exceptional business growth.

Science.gov (United States)

McGrath, Rita Gunther; MacMillan, Ian C

2005-03-01

If company leaders were granted a single wish, it would surely be for a reliable way to create new growth businesses. Business practitioners'overwhelming interest in this subject prompted the authors to conduct a three-year study of organizational growth--specifically, to find out which growth strategies were most successful. They discovered, somewhat to their surprise, that even companies in mature industries found rich new sources of growth when they reconfigured their unit of business (what they bill customers for) or their key metrics (how they measure success). In this article, the authors outline these and other moves companies can make to redefine their profit drivers and realize low-risk growth. They offer plenty of real-world examples. For instance: CHANGING YOUR UNIT OF BUSINESS: Once a conventional printing house, Madden Communications not only prints promotional materials for customers but also manages the distribution and installation of those materials on-site. Its revenues grew from dollars 1o million in 1990 to dollars 133 million in 2004, in an industry that many had come to regard as hopelessly mature. IMPROVING YOUR KEY METRICS-PARTICULARLY PRODUCTIVITY: Lamons Gasket, with dollars 80 million in revenues, built a Web site that radically improved its customers' ability to find, order, and pay for goods. The firm's market share rose along with its customer retention rate. The authors also suggest ways to identify your unit of business and associated key metrics and recognize the obstacles to changing them; review the key customer segments you serve; assess the need for new capabilities and the potential for internal resistance to change; and communicate to internal and external constituencies the changes you wish to make in your unit of business or key metrics.

Capacity building in economics : education and research in transition economies

OpenAIRE

Pleskovic, Boris*Aslund, Anders*Bader, William*C

2002-01-01

The development of the institutional capacity to create and evaluate economic policies remains a critical need-and constraint-in most transition economies if they are to complete the successful passage to fully functioning market economies. To take an active role in the transition process, economic policymakers, business leaders, government officials, and others need a thorough grounding in market-based economics. This requires strengthening economics education and providing support for quali...

Market Orientation Effects on Business School Performance: Views from inside and outside the Business School

Science.gov (United States)

Webster, Robert L.; Hammond, Kevin L.; Rothwell, James C.

2014-01-01

In the world of higher education, organizational strategies may take the form of a research, teaching, student-centered, comprehensive, or international strategy, just to name a few. This manuscript reports the results of a national survey examining the possible impacts of employing a market orientation strategy within schools of business and its…

The Theoretical Prerequisites for the Emergence of Interactive Marketing in the System of Management of Cross-Border Economic Cooperation

Directory of Open Access Journals (Sweden)

Gegedosh Kristian V.

2017-06-01

Full Text Available The article attempts to characterize the basic theoretical aspects of marketing in cross-border cooperation. It has been found that, in the current context of the IT sector development, it is of substantial relevance to apply the benefits of online marketing together with integrating it into the international regional cross-border economic relations. The author’s own conception of the use of interactive marketing to further improve interaction of the entities of neighbouring countries in various areas of cross-border cooperation (CBC has been proposed. A layout of web site interface of the interactive cross-border business center has been developed on the example of the euroregional formation of member countries in the Interregional Association «Carpathian Euroregion». One of the main challenges to the development of the CBC today is the lack of a well-functioning mechanism of interaction of «local authorities – regional development agencies – business structures». However, after building a model for development of a cross-border economy based on interactive marketing principles, the border areas on both sides will be able to better develop the regional economy and, consequently, the social well-being of the territory as a whole.

Neuroethics transformation of economic rationality: implications for decision making in business

Directory of Open Access Journals (Sweden)

José-Félix Lozano

2017-02-01

Full Text Available The economy and business field has traditionally been dominated by a conception of calculator, strategic and profit-maximizing individual rationality. This model of rationality has important theoretical limitations and practical consequences. In recent decades the results of neuroethics´ research seems open new ways for understanding the practical rationality. These new routes, representing a revaluation of emotional and intuitive dimension in cognitive ability and have great relevance for business and economic decision making. The aim of this paper is to analyse the implications of a rational dialogic-friendly (cor-cordis concept for economic and business decision-making. Our work proposes a version of the dialogic-friendly practical rationality that integrate advances in neuroethics with the discursive rationality perspective in order to overcome the strategic rationality and emotivist intuitionism.

The Agony and the Ecstasy: Teaching Marketing Metrics to Undergraduate Business Students

Science.gov (United States)

Saber, Jane Lee; Foster, Mary K.

2011-01-01

The marketing department of a large business school introduced a new undergraduate course, marketing metrics and analysis. The main materials for this course consisted of a series of online spreadsheets with embedded text and practice problems, a 32-page online metrics primer that included assurance of learning questions and a sample examination…

Formation of the Cycle of Business Processes of Management of Marketing Activity of a Transport Enterprise

Directory of Open Access Journals (Sweden)

Horielov Dmytro O.

2014-02-01

Full Text Available The article is devoted to problems of organisation of the process of management of marketing activity of an enterprise. It specifies the model of services of a transport enterprise and provides levels of services and their structure: basic, real, expanded, expected and prospective. The article offers to differentiate planning and realisation of the transportation service by its levels, each of which would correspond with a separate business process of management. It reveals specific features of use of instruments of the traditional, internal and interactive marketing in the market of transportation services. It identifies the structure of the object when managing marketing activity of a transportation enterprise. The article uses the Deming cycle to formulate general principles of formation of business processes of management of marketing activity: “Motivation – Plan – Do – Check – Act”. The proposed cycle would ensure continuous improvement of the said business processes of an enterprise in accordance with international quality standards (ISO.

Using Real Datasets for Interdisciplinary Business/Economics Projects

Science.gov (United States)

Goel, Rajni; Straight, Ronald L.

2005-01-01

The workplace's global and dynamic nature allows and requires improved approaches for providing business and economics education. In this article, the authors explore ways of enhancing students' understanding of course material by using nontraditional, real-world datasets of particular interest to them. Teaching at a historically Black university,…