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Sample records for economics business marketing

  1. THE MISSION STATEMENT OF THE BUSINESS ORGANISATION BY REFERENCE TO THE ECONOMIC MARKET REQUIREMENTS

    Directory of Open Access Journals (Sweden)

    Marius Costel EȘI

    2014-12-01

    Full Text Available Acting as a systemic entity, the business organization, viewed as an aggregate, involves at the functional level, the assumption of an approach that relates to the idea of legitimacy within the current economic pragmatism. At the same time, dynamics of the economic reality highlight methodological explanations regarding the role and the functions of a manager at organizational level. However, the managerial functions within the business organization`s frame of reference can be corroborated with the formulated contents of the company's stated mission and vision. In other words, the existence of an implementation of managerial strategies process does nothing but reveal the way in which a specific managerial philosophy (epistemology proves itself useful in the of economics operational field. We note that an analysis of the way in which the business organization`s mission is formulated can be materialized in the conditions in which it is reported to the actual requirements of economic markets. Consequently, our attention focuses on the conceptual - theoretical, but also on the practical valences of the two dimensions encountered in the enunciation and definition of the business organization`s mission: the strategies and the objectives set by (managerial decision makers. In addition, the substantiation of this scientific research aims, in this context, to an epistemological analysis of the understanding and explicitation process concerning the idea of mission within a business organization`s system. We consider that this methodological substantiation finds its full justification to the extent that this evaluation of a business mission idea implies a reference to the managerial authorities` skills, but also to the need of economic education, focused on economic aspects of financial nature. An important role in the ininitiated approach is held by the idea of economic reassessment of the "need", "requirement" and "demand" concepts. Therefore, the

  2. Marketing of Public and Business Affairs Subsystems of Socio-Economic Environment

    Directory of Open Access Journals (Sweden)

    Adriana Grigorescu

    2008-04-01

    Full Text Available The Romanian society is crossing one of the most important stages of its transition toward the integration in the European Union started with January 1st, 2007; this will define the final processes bound for the socio-economic reconstruction. Based on the previous experiences, an assumption rose up that, at this moment in the Romanian society there are two systems business and public administration, placed on opposite, antagonistic, unfriendly sides. At the same time, there is the opinion that a proper public and private marketing could be the link between them. The link between these systems should make the relation useful to create and handle the cooperation and cooperation climate in these two environments. The paper aims to present the systems, their characteristics, the opinion about the other, the identified link components, and to propose a solution for the link improvement. A small survey of the members opinions, in both systems, will be the base of the analysis. The first stage is to analyze each environment as an independent system: business system (BSy and public administration system (PASy. We will present the structure, characteristics, interactions with other socio-economic components, etc. The second stage will focus on the role of public and private marketing as tools of feedback reaction of the systems to the general environment dynamics. The marketing behavior is typical for the BSy and its level of marketing knowledge is higher than the poor level of marketing knowledge in PASy lacking the marketing attitude about public services.

  3. Spain as a market: Opportunities for business, economic development and Francoism

    Directory of Open Access Journals (Sweden)

    Joseba de la Torre

    2011-04-01

    Full Text Available This article offers a perspective of the strategies adopted by the main industrial powers during the 1950s and 1960s to penetrate the Spanish market. Under the influence of the Cold War, international cooperation between the United States of America and Western Europe and the emergence of a developing country, foreign corporate groups sought support from their governments to conquer new business opportunities in Spain. Despite the entrance barriers, the 50s bore witness to how these groups adopted positions based on the conviction that Franco’s regime would eventually end up giving way to economic liberalism, thus returning Spain to the international economy, hence multiplying expectations on investments and profit. An outward- looking vantage point helps to understand the complexity of an economy that was subject to the intervention of an authoritarian state while in a stage of accelerated growth. External relationships were forged based on market strategies.

  4. Business, industrial marketing and uncertainty [Editorial

    OpenAIRE

    Merigó Lindahl, José M.; Gil Lafuente, Anna Maria; Gil Lafuente, Jaime

    2016-01-01

    This special issue of the Journal of Business & Industrial Marketing, entitled "Business, Industrial Marketing and Uncertainty", presents selected extended studies that were presented at the European Academy of Management and Business Economics Conference (AEDEM 2012).

  5. Buddhism, Business, and Economics

    DEFF Research Database (Denmark)

    Brox, Trine; Williams-Oerberg, Elizabeth Lane

    2017-01-01

    This chapter takes the relationship that Buddhists have historically had with economic practices as a starting point for discussing contemporary entanglements of Buddhism and economy. Based on a literary review of previous studies on Buddhism and business and building upon our own research, we...... analyze the diverse range of influences that have impacted the manner in which Buddhism and business have been entwined, taking a look at historical as well as regional, national, and global impacts on the formulation of Buddhism within encounters with global market economies. Our review spans lay......-monk exchange relations, Buddhist economic ethics, monastic businesses, spiritual consumerism, globalized Buddhism, secularized Buddhist technologies in the corporate world, and Buddhist branding, all of which testify to the diverse modalities of Buddhism and economic relations, illuminating also the economic...

  6. Economics and business administration post-graduates in transition from university to work: Labor market success factors

    NARCIS (Netherlands)

    Bijker, Monique; Van der Klink, Marcel; Boshuizen, Els

    2012-01-01

    Bijker, M. M., Van der Klink, M. R., & Boshuizen, H. P. A. (2012, 13-17 April). Economics and business administration post-graduates in transition from university to work: Labor market success factors. Paper presented at the Annual Meeting of the American Education Research Association (AERA),

  7. Do Ends Justify Means? Feminist Economics Perspectives on the Business Case for Gender Equality in the UK Labour Market

    OpenAIRE

    Thomson, Emily

    2013-01-01

    This paper intends to explore a feminist economics perspective on business case arguments for gender equality in the UK labour market, where there are significant inequalities between men and women. Policy discourse on gender equality has moved from one which emphasises ‘equal opportunities’ and notions of fairness and equal treatment to one which focuses on increasing economic efficiency in the wider economy and viewing female employees as a competitive advantage for individual firms. Develo...

  8. HTGR Economic / Business Analysis and Trade Studies Market Analysis for HTGR Technologies and Applications

    Energy Technology Data Exchange (ETDEWEB)

    Richards, Matt [Ultra Safe Nuclear Corporation, Los Alamos, NM (United States); Hamilton, Chris [Ultra Safe Nuclear Corporation, Los Alamos, NM (United States)

    2013-11-01

    This report provides supplemental information to the assessment of target markets provided in Appendix A of the 2012 Next Generation Nuclear Plant (NGNP) Industry Alliance (NIA) business plan [NIA 2012] for deployment of High Temperature Gas-Cooled Reactors (HTGRs) in the 2025 – 2050 time frame. This report largely reiterates the [NIA 2012] assessment for potential deployment of 400 to 800 HTGR modules (100 to 200 HTGR plants with 4 reactor modules) in the 600-MWt class in North America by 2050 for electricity generation, co-generation of steam and electricity, oil sands operations, hydrogen production, and synthetic fuels production (e.g., coal to liquids). As the result of increased natural gas supply from hydraulic fracturing, the current and historically low prices of natural gas remain a significant barrier to deployment of HTGRs and other nuclear reactor concepts in the U.S. However, based on U.S. Department of Energy (DOE) Energy Information Agency (EIA) data, U.S. natural gas prices are expected to increase by the 2030 – 2040 timeframe when a significant number of HTGR modules could be deployed. An evaluation of more recent EIA 2013 data confirms the assumptions in [NIA 2012] of future natural gas prices in the range of approximately $7/MMBtu to $10/MMBtu during the 2030 – 2040 timeframe. Natural gas prices in this range will make HTGR energy prices competitive with natural gas, even in the absence of carbon-emissions penalties. Exhibit ES-1 presents the North American projections in each market segment including a characterization of the market penetration logic. Adjustments made to the 2012 data (and reflected in Exhibit ES-1) include normalization to the slightly larger 625MWt reactor module, segregation between steam cycle and more advanced (higher outlet temperature) modules, and characterization of U.S. synthetic fuel process applications as a separate market segment.

  9. International Marketing Developing Publishing Business

    Directory of Open Access Journals (Sweden)

    Eugenijus Chlivickas

    2015-05-01

    Full Text Available Lithuanian integration in the financial Eurozone and Lithuanian publishing business development in the European Union and outside it, becomes an important problem requiring a solution. Promoting the dissemination of printed books and literacy in Lithuania and beyond, to properly introduce the achievements of Lithuania in foreign countries, it is important to ensure Lithuanian letter, educational and scientific book publishing development. The article examines the characteristics of the international marketing publishing, the world and Lithuanian state publishing houses on the basis of foreign and Lithuanian scientists theoretical insights about the instruments of international marketing opportunities, developing proposals for publishing business integration of new economic conditions.

  10. Applying the competitive market business equation to power generation operations and economics

    International Nuclear Information System (INIS)

    Corio, M.R.; Bellucci, J.W.; Boyd, G.A.

    1996-01-01

    This paper presents cost-effectiveness evaluation, benchmarking, planning, and decision-making tools being used with utilities to address critical production/cost-efficiency and market issues in the transition to a competitive market in electricity. It expands upon Applied Economic Research Co., Inc.'s (AER's) earlier work in the area of frontier analysis of plant spending vs. reliability. It discusses development of a method for quantifying the various elements involved and for structuring them into an integrated framework and set of models for analysis, evaluation of alternatives, and forward planning in the evolving transition to a deregulated, competitive market in electricity. The work presented addresses the overall production cost frontier, i.e., the marginal cost of production including operation, maintenance, capital, and fuel expenditures. (Fuel expenditures are a function of the price paid for fuel (per Btu) and the efficiency with which the fuel is transformed from Btu's to kWh, i.e., the heat rate.) Frontiers (best demonstrated performance curves) are developed for the total cost of production--analyzing both reliability and heat rate. The paper describes and gives examples of the framework for evaluating the competitive position of a utility's generating units compared to other units, as well as the framework for evaluating the potential for revenue obtained outside the existing service area

  11. Economic Foundations of International Business

    DEFF Research Database (Denmark)

    Strandskov, Jesper

    2018-01-01

    The discipline of International Business, henceforth IB, is a child of the 1960s. It has developed into a respectable branch of the social sciences, with strong links to a number of disciplines such as marketing, strategy, organization, cultural studies and economics. All along it has been...... discussed if IB should be anchored in separate departments or integrated in other functional departments, reflecting the topic whether “internationalization” is sufficiently powerful to command its own strands of teaching, or it should be incorporated in finance, marketing, organization and strategy...... and on the top of it all the eclectic paradigm which attempts to catch most of the rest under a very wide umbrella. Entry, or operation modes and the organizational design of the international company still play significant roles, not least the multinational enterprise and its cross-border investments, FDI...

  12. Hits the market and government business and economic development; Aciertos de mercado y de gobierdno, empresa y desarrollo economico

    Energy Technology Data Exchange (ETDEWEB)

    Medina Moral, E.; Montes Gan, V. J. L.

    2010-07-01

    The barriers to the development of entrepreneurial activity in the World are still relevant. The main purpose of this paper is to analyze the role of business creation for economic development through the study of existing regulations and red tape in 135 countries. The identification of obstacles that have experienced different evolutionary behaviour in countries that have shown greater economic dynamism would indicate the priorities in the development agenda for the governments in order to activate the entrepreneurial activity with the aim to favour a greater economic and social prosperity in the world. (Author) 34 refs.

  13. Economics of Metal Markets

    OpenAIRE

    Tilton, J.E.

    1984-01-01

    Simple economic principles can provide useful insights into the behavior of metal markets. In applying these principles, however, the analyst must take into account technology, market structure, government policies, and other institutional factors influencing the nature of metal supply and demand. Knowledge of both economics and the metal markets is essential. One without the other is likely to lead to sterile or even misleading results. In support of the above conclusion, this study exa...

  14. Adapting SMME business functions during economic turmoil

    Directory of Open Access Journals (Sweden)

    Chantal Rootman

    2010-12-01

    Full Text Available Purpose: The purpose of this study is to investigate how SMMEs should adapt their business functions to improve business performance during times of economic turmoil. Problem investigated: SMMEs are important contributors to the economy as these firms provide employment opportunities and create economic wealth. However, many SMMEs fail due to reasons such as the influence of economic factors (low sales and growth prospects as well as the lack of finance, managerial skills and expertise. SMMEs could possibly increase their chances of success if they adjust aspects in their firms which the owners and managers of the SMMEs can control. Business functions are regarded as internal forces influencing a firm and SMME owners and managers can control these functions. These business functions include general and strategic management, purchasing management, production management, marketing management, financial management, human resources management, business communication management and information management. It is important to investigate how SMMEs can adapt their business functions, during difficult economic times, to improve their business performance. Methodology: A self-developed, self-administered and structured questionnaire was distributed to 300 SMMEs in the Eastern Cape and the Garden Route area. A total of 250 usable questionnaires were received, therefore a response rate of 83% was obtained. Findings and implications: The findings of this study revealed that all eight of the business functions require adjustments during difficult economic times to improve the business performance of SMMEs. Respondents regarded the financial management function as the area in SMMEs that needs the most focus and adjustments, during challenging economic times to improve business performance. Following financial management is the purchasing- and information management business functions. Originality and value of the research: This study specifically focussed on

  15. MODEL OF MARKETING COMMUNICATIONS EFFECTIVENESS IN THE BUSINESS-TO-BUSINESS MARKETS

    OpenAIRE

    Jerman, Damjana; Završnik, Bruno

    2012-01-01

    Much of the research into marketing communications has focused on the consumer market with little regard to date for the business-to-business market. This paper focuses on a development and testing of a model of marketing communication effectiveness in the business-to-business market. Building on past research from the marketing communications and business-to-business marketing literature, the model (which incorporates facets of the marketing communication objectives, bidirectional communicat...

  16. Marketization and Economic Performance

    DEFF Research Database (Denmark)

    Hansen, Morten Balle

    2010-01-01

    . A reform enforcing compulsory competitive tendering in homecare for elderly people in Denmark is analysed and its relation to measures of economic performance is explored. Two competing models of marketization are contrasted in the analysis: a problem solving model inspired by public choice ideology...... little impact on economic performance is found, which lends support to an institutional interpretation of the findings....

  17. Economic growth and business cycles

    NARCIS (Netherlands)

    Canton, E.J.F.

    1997-01-01

    This thesis contains five essays on economic growth and business cycles. The main focus is on the interaction between economic growth and the cycle: is cyclical variability good or bad for the long-run rate of economic growth? The introduction aims to provide some empirical evidence for an

  18. International business theory and marketing theory

    OpenAIRE

    Soldner, Helmut

    1984-01-01

    International business theory and marketing theory : elements for internat. marketing theory building. - In: Marketing aspects of international business / Gerald M. Hampton ... (eds.). - Boston u.a. : Kluwer, 1984. - S. 25-57

  19. The exploitation of the niche market through innovation and marketing : the case of Japanese small businesses

    OpenAIRE

    Sato, Yoshio

    1992-01-01

    Japan's economic growth brought many business oportunities and niche markets for small business, where new entrepreneurs entered. Competition and self-revolutionalizing efforts made the level of their technology and management highly specialized. Various examples of niche marketing strategies in Japan by several types of smaller businesses are followed. Recent new ventures' strategies, typical "venture businesses" activities, niche marketing by diversification strategies and self revolutional...

  20. Economics: It's Your Business.

    Science.gov (United States)

    Billings, Henry

    This document is a text for teaching economics. The book is divided into seven units. Unit 1 is called "What is Economics?" Its seven chapters discuss economics and scarcity, money, the role of the consumer, the role of the producer, capitalism and the free enterprise system, and the circular flow of the economy. The second unit is "How the United…

  1. MARKET ECONOMICS PRICING PARTICULARS

    Directory of Open Access Journals (Sweden)

    V. I. Parshin

    2011-01-01

    Full Text Available The price performs several economic functions: accounting, stimulation, distribution, demand and offer balancing, serving as production site rational choice criterion, information. Most important pricing principles are: price scientific and purpose-aimed substantiation, single pricing and price control process. Pricing process factors are external, internal, basic (independent on money-market, market-determined and controlling. Different pricing methods and models are to be examined, recommendations on practical application of those chosen are to be written.

  2. Effective forms of market orientation across the business cycle:a longitudinal analysis of business-to-business firms

    OpenAIRE

    Frösén, Johanna; Jaakkola, Matti; Churakova, Iya; Tikkanen, Henrikki

    2016-01-01

    Macroeconomic developments, such as the business cycle, have a remarkable influence on firms and their perfor- mance. In business-to-business (B-to-B) markets characterized by a strong emphasis on long-term customer relationships, market orientation (MO) provides a particularly important safeguard for firms against fluctuating market forces. Using panel data from an economic upturn and downturn, we examine the effectiveness of differ- ent forms of MO (i.e., customer orientation, competitor or...

  3. Build loyalty in business markets.

    Science.gov (United States)

    Narayandas, Das

    2005-09-01

    Companies often apply consumer marketing solutions in business markets without realizing that such strategies only hamper the acquisition and retention of profitable customers. Unlike consumers, business customers inevitably need customized products, quantities, or prices. A company in a business market must therefore manage customers individually, showing how its products or services can help solve each buyer's problems. And it must learn to reap the enormous benefits of loyalty by developing individual relationships with customers. To achieve these ends, the firm's marketers must become aware of the different types of benefits the company offers and convey their value to the appropriate executives in the customer company. It's especially important to inform customers about what the author calls nontangible nonfinancial benefits-above-and-beyond efforts, such as delivering supplies on holidays to keep customers' production lines going. The author has developed a simple set of devices-the benefit stack and the decision-maker stack-to help marketers communicate their firm's myriad benefits. The vendor lists the benefits it offers, then lists the customer's decision makers, specifying their concerns, motivations, and power bases. By linking the two stacks, the vendor can systematically communicate how it will meet each decision-maker's needs. The author has also developed a tool called a loyalty ladder, which helps a company determine how much time and money to spend on relationships with various customers. As customers become increasingly loyal, they display behaviors in a predictable sequence, from growing the relationship and providing word-of-mouth endorsements to investing in the vendor company. The author has found that customers follow the same sequence of loyalty behaviors in all business markets.

  4. The effectiveness of marketing communications on the business-to-business markets

    OpenAIRE

    Žabkar, Vesna; Završnik, Bruno; Jerman, Damjana

    2015-01-01

    The composition of communication mix and the integration of the different instruments vary with time and also depend on type of product market (consumer or business-to-business). This paper focuses on a development and testing of the model of marketing communication effectiveness in the business-to-business market. Building on past research from the marketing communications and business-to-business marketing literatures, the model (which incorporates concepts of the source of communication, c...

  5. Marketing aspects of steady growth business strategy

    OpenAIRE

    GONCHAR V.; KALININ O.

    2015-01-01

    The article analyzed the importance of marketing to achieve steady business growth, the main strategy of internal development and marketing of its level of development, achieving competitive advantage and the main directions of marketing management. The examples of marketing strategies for leading corporations were described. The problems and prospects of the business strategy of extensive growth and diversification were made.

  6. Economic Impacts and Business Opportunities | NREL

    Science.gov (United States)

    Economic Impacts and Business Opportunities Economic Impacts and Business Opportunities NREL corporations alike. Colorado flag Economic Impact The economic impact of NREL operations on the nation totaled Jefferson County where the economic benefit totaled $275 million in 2014. Growth chart Economic Benefit NREL

  7. The Market - between Marketing and Economics

    DEFF Research Database (Denmark)

    Bruun, Charlotte

    2015-01-01

    is applicable in real life situations. Furthermore we shall discuss implications of the global disintegration of production, and the growing content of intangibles (experiences) in the goods we consume, for our understanding of the market. This takes us to a plausible theoretical explanation of the smile......We all know what a market is, but when it comes to theorizing about markets and modelling them, there are differences within the fields of economics and marketing management. Here we shall try to locate the cause of these differences, and discuss when the economic concept of an ideal market...

  8. Ethiopian Journal of Business and Economics (The)

    African Journals Online (AJOL)

    The Ethiopian Journal of Business and Economics (EJBE) is a biannual ... in the fields of Accounting and Finance, Economics, Business Management, and Public ... and inter- and multi-disciplinary debate on the issues involving the four fields ...

  9. Sales-marketing interfaces within business-firms : Transitions and evolution

    NARCIS (Netherlands)

    Biemans, W.G.; Makovec Brencic, M.; Malshe, A.

    2012-01-01

    In these turbulent economic times sales-marketing interfaces in business firms are in the state of flux. Sales-marketing interface researchers have till date characterized marketing within business firms in terms of a marketing department rather than a marketing function thereby ignoring B2B firms

  10. Economic and Accounting Issues Regarding Business Combination

    OpenAIRE

    Asalos Nicoleta; Georgescu Cristina Elena

    2011-01-01

    Some businesses units do not survives the competition and finally close the business. Hence the excessive competition became a very powerful cause of business combination. Elimination of competition means creating monopoly in the market. Adopting IFRS 3 was to improve the relevance, reliability and comparability of the information that a reporting entity provides in its financial statements about a business combination and its effects.

  11. BUSINESS NEEDS AND GRADUATE BUSINESS SCHOOL OFFERINGS IN MARKETING

    OpenAIRE

    Thams, Meg; Glueck, Deborah

    2007-01-01

    The purpose of this study was to determine if a gap exists in the skill and knowledge businesses require of marketing employees and what the Association to Advance Collegiate Schools of Business (AACSB) accredited schools actually provide. In this quantitative study, two set of data were collected and compared, and a gap analysis conducted. A questionnaire was used to obtain data from members of the Business Marketing Association (BMA) regarding course preferences that would best prepare stud...

  12. Size, Value and Business Cycle Variables. The Three-Factor Model and Future Economic Growth: Evidence from an Emerging Market

    Directory of Open Access Journals (Sweden)

    Fahad Ali

    2018-02-01

    Full Text Available The paper empirically investigates three different methods to construct factors and identifies some pitfalls that arise in the application of Fama-French’s three-factor model to the Pakistani stock returns. We find that the special features in Pakistan significantly affect size and value factors and also influence the explanatory power of the three-factor model. Additionally, the paper examines the ability of the three factors to predict the future growth of Pakistan’s economy. Using monthly data of both financial and non-financial companies between 2002 and 2016, the article empirically investigates and finds that: (1 size and book-to-market factors exist in the Pakistani stock market, two mimic portfolios SMB and HML generate a return of 9.15% and 12.27% per annum, respectively; (2 adding SMB and HML factors into the model meaningfully increases the explanatory power of the model; and (3 the model’s factors, except for value factor, predict future gross domestic product (GDP growth of Pakistan and remain robust. Our results are robust across sub-periods, risk regimes, and under three different methods of constructing the factors.

  13. Market economic systems

    OpenAIRE

    Pryor, Frederic L.

    2004-01-01

    The new comparative economics has focused on individual institutions, rather than the economic system as a whole. This essay argues that economic systems should be defined in terms of clusters of complementary or covarying institutions. A cluster analysis of OECD countries using data on forty different economic institutions shows that four economic systems characterize these nations. Further, these systems have no significant impact on economic growth or inflation, but they do have an importa...

  14. BUSINESS NEEDS AND GRADUATE BUSINESS SCHOOL OFFERINGS IN MARKETING.

    Science.gov (United States)

    Thams, Meg; Glueck, Deborah

    2007-04-01

    The purpose of this study was to determine if a gap exists in the skill and knowledge businesses require of marketing employees and what the Association to Advance Collegiate Schools of Business (AACSB) accredited schools actually provide. In this quantitative study, two set of data were collected and compared, and a gap analysis conducted. A questionnaire was used to obtain data from members of the Business Marketing Association (BMA) regarding course preferences that would best prepare students for positions in marketing. Records analysis was then undertaken of the marketing course offerings of AACSB accredited MBA programs offering an emphasis in Marketing. Gap analysis was conducted by applying a test of difference to the results of the two data collection efforts. Results of the study suggest that some misalignment between school offerings and business needs exists.

  15. BUSINESS NEEDS AND GRADUATE BUSINESS SCHOOL OFFERINGS IN MARKETING

    Science.gov (United States)

    Thams, Meg; Glueck, Deborah

    2010-01-01

    The purpose of this study was to determine if a gap exists in the skill and knowledge businesses require of marketing employees and what the Association to Advance Collegiate Schools of Business (AACSB) accredited schools actually provide. In this quantitative study, two set of data were collected and compared, and a gap analysis conducted. A questionnaire was used to obtain data from members of the Business Marketing Association (BMA) regarding course preferences that would best prepare students for positions in marketing. Records analysis was then undertaken of the marketing course offerings of AACSB accredited MBA programs offering an emphasis in Marketing. Gap analysis was conducted by applying a test of difference to the results of the two data collection efforts. Results of the study suggest that some misalignment between school offerings and business needs exists. PMID:26726319

  16. A Green Marketing Course for Business Undergraduates

    Science.gov (United States)

    Rudell, Fredrica

    2011-01-01

    Since the 1970s, periodic calls have been made for incorporation of sustainability issues into marketing and other business courses. Now more than ever, we need to prepare students for careers in the green economy. This article will describe the author's experience teaching a Green Marketing course to business undergraduates. A review of content,…

  17. Business Students' Perceptions of Ethics in Marketing.

    Science.gov (United States)

    Gaedeke, Ralph M.; And Others

    1992-01-01

    A survey investigating perceptions of 327 students about ethics in marketing today found that (1) students believe business leaders should be accountable; (2) they do not perceive the value of codes of ethics; and (3) they believe ethics should be taught in business and marketing curricula. (JOW)

  18. A Business Ecosystem Driven Market Analysis

    DEFF Research Database (Denmark)

    Ma, Zheng; Billanes, Joy Dalmacio; Jørgensen, Bo Nørregaard

    2017-01-01

    Due to the huge globally emerging market of the bright green buildings, this paper aims to develop a business-ecosystem driven market analysis approach for the investigation of the bright green building market. This paper develops a five-steps business-ecosystem driven market analysis (definition...... of the business domain, stakeholder listing, integration of the value chain, relationship mapping, and ego innovation ecosystem mapping.). This paper finds the global-local matters influence the market structure, which the technologies for building energy technology are developed and employed globally......, and the market demand is comparatively localized. The market players can be both local and international stakeholders who involve and collaborate for the building projects. This paper also finds that the building extensibility should be considered into the building design due to the gap between current market...

  19. E-marketing and contemporary business

    OpenAIRE

    Ratković Milijanka

    2007-01-01

    Seems that internet use in business requires accomplishing the higher level of cultural and structural changes in organizations. That is why many companies use both traditional and interactive way of doing business by developing appropriate level of integration to create useful differential advantages. Marketing oriented companies pay great importance in establishing marketing strategy overarching many of marketing elements including internet - an ideal communication means for progress of dif...

  20. Marketing plan for a web shop business

    OpenAIRE

    Koskivaara, Leonilla

    2014-01-01

    Internet has changed the buying behavior of consumers during the past years and companies need to adapt to the changes. Web shop business is an important sales channel of today’s companies. Advantages of a web shop business include cost effectiveness and potential to do business globally. Challenges of a web shop business include search engine optimization and running both, a retail store and a web shop at the same time. Social media has become an important marketing channel and has bec...

  1. Plug-in hybrid electric vehicles: Economic efficiency and market chances of different business models; Plug-in Hybridfahrzeuge: Wirtschaftlichkeit und Marktchancen verschiedener Geschaeftsmodelle

    Energy Technology Data Exchange (ETDEWEB)

    Hackbarth, Andre; Schuermann, Gregor [RWTH Aachen (Germany). Lehrstuhl fuer Wirtschaftswissenschaften insb. Energieoekonomik,; RWTH Aachen (DE). E.ON Energy Research Center, Institut fuer Future Energy Consumer Needs and Behavior (FCN); Madlener, Reinhard [Technische Hochschule Aachen (DE). Lehrstuhl fuer Verbrennungskraftmaschinen (VKA)

    2009-07-15

    The German traffic sector is strongly dependent on fossil fuels. Electric vehicles could reduce this dependence and also help to keep CO2 emissions low. Plug-in hybrid electric vehicles (PHEV) are a technology option that may facilitate the transition to electromobility. The authors investigate the economic efficiencies and amortisation periods of PHEV on the basis of two different business models, i.e. passenger cars (compact and medium-sized) and light vans. It is shown that under the assumed boundary conditions PHEV are not economically efficient at present. The influence of various parameters on economic efficiency and amortisation period is investigated by means of a sensitivity analysis. (orig.)

  2. E-marketing and contemporary business

    Directory of Open Access Journals (Sweden)

    Ratković Milijanka

    2007-01-01

    Full Text Available Seems that internet use in business requires accomplishing the higher level of cultural and structural changes in organizations. That is why many companies use both traditional and interactive way of doing business by developing appropriate level of integration to create useful differential advantages. Marketing oriented companies pay great importance in establishing marketing strategy overarching many of marketing elements including internet - an ideal communication means for progress of different levels of relationships to target group. Internet and other digital technologies as well, present base for realization of marketing demands of companies which want to stay competing on today s market. Defining and developing of marketing plan based on internet and other digital technologies is essence of electronic marketing concept, while establishing of optimal relation between e-marketing elements and elements of traditional concept of marketing depends on experience and knowledge of company management.

  3. Ethical-Economic Dilemmas in Business Education

    Directory of Open Access Journals (Sweden)

    Anna Remišová

    2014-12-01

    Full Text Available The main purpose of the article is to support the idea of institutionalizing business ethics education at all business schools. Further, the article stresses the importance of using ethical-economic dilemmas in business ethics education. It argues that business students should learn that managerial work is too complex to make do with expertise and experience and help them to acquire the skill of ethical reflection of economic activity. Solving ethical-economic dilemmas in business ethics courses helps to develop cognitive skills in considering economic or managerial problems on the basis of ethical and economic interaction. In order to support the main purpose stated above, we aimed at getting a picture of how respondents assess and solve an ethical-economic dilemma. Hence, this article presents results of an empirical investigation of the ethical decision-making (EDM process on a sample of Slovak students of Management.

  4. Energy economics and financial markets

    Energy Technology Data Exchange (ETDEWEB)

    Dorsman, Andre [Vrije Univ. Amsterdam (Netherlands). Dept. of Finance; Simpson, John L. [Curtin Univ., Perth, WA (Australia). School of Economics and Finance; Westerman, Wim (eds.) [Groningen Univ. (Netherlands). Faculty of Economics and Business Economics, Econometrics and Finance

    2013-10-01

    Deals with the upcoming theme of energy issues. Links energy issues with economics and financial markets. Combines global focus with specific regional and local examples. Unites theoretical insights with timely data and practical insights. Specialized author team from all over the world. Energy issues feature frequently in the economic and financial press. Specific examples of topical energy issues come from around the globe and often concern economics and finance. The importance of energy production, consumption and trade raises fundamental economic issues that impact the global economy and financial markets. This volume presents research on energy economics and financial markets related to the themes of supply and demand, environmental impact and renewables, energy derivatives trading, and finance and energy. The contributions by experts in their fields take a global perspective, as well as presenting cases from various countries and continents.

  5. Teaching Business and Economic Journalism: Fresh Approaches

    Science.gov (United States)

    Weber, Joseph

    2016-01-01

    Teachers of business and economic journalism are developing creative approaches to attracting students and educating them in a field many find daunting. To recruit, some avoid using the terms "business" or "economic" in course titles, preferring "financial basics" and "financial literacy." Many use novel…

  6. MARKETING SUPPORT BUSINESS ACTIVITIES OF FINANCIAL INSTITUTIONS

    OpenAIRE

    Sharova, I.; Sharova, K.

    2015-01-01

    The article discusses the necessity and possibility of implementation of marketing tools to increase customer loyalty and satisfaction of the bank to improve the business performance of financial institutions

  7. Managing creativity in business market relationships

    DEFF Research Database (Denmark)

    Andersen, Poul Houman; Kragh, Hanne

    2013-01-01

    The guest editors' introduction to the Special Issue on managing creativity in business market relationships positions the topic at the intersection between interorganizational research and creativity research. It introduces three paradoxes that managers of such processes face: a) the tension...

  8. Economics for marketing revisited

    DEFF Research Database (Denmark)

    Costa, Ana I. A.; Pires, Cesaltina Pacheco

    This paper aims to provide evidence supporting the following: that recent theoretical, empirical and methodological advances in microeconomics are decisive to the progress of marketing science. That such a notion is not yet mainstream and uncontroversial, we contend, is more due to insufficient k...

  9. Marketing and security issues in e-business

    Directory of Open Access Journals (Sweden)

    Mandarić Marija

    2007-01-01

    Full Text Available Unprecedant development of the IT influenced the development of the electronic business and internet. Introducing the electronic business into companies worldwide and accepting the new global media - internet, have enabled the development of the new area of the marketing practice - electronic marketing. Electronic marketing has kept the basics of the traditional marketing, but it has also adapted to the new standards in the business and, together with internet, it has opened up remarkable opportunities for the small and big companies, through the global accessibility of their offers. Electronic business is become the imperative of the modern business under the conditions of today's economic and political globalization, which dictates the rules of conduct among the world market players. The usage of internet has enabled direct, interactive communication, but has also started questions regarding security of that communication and protection of company's or individual's data. It is certain that the area of the electronic business and electronic trade, has unstoppable and unpredictable directions of development and so many potential users, while globalization has unique goal, but many interested masters. How the world will look like in the future, what countries will fit in, and what countries will dictate the tempo of the further development, remains to be seen.

  10. VBA Programming in Business Economics

    DEFF Research Database (Denmark)

    Wøhlk, Sanne

    This book about Visual Basic for Applications (VBA) is different from other books describing VBA for serveral reasons. It is fine-tuned for business applications and in particular business students and it includes business relevant examples. Already in the first chapters the reader is introduced...... to a variety of different VBA tools, which will enable him or her to write small useful business related programs. In the following chapters the same tools - and more - are presented in a more detailed and rigid way. VBA Programming in Business Economicsis structured as a textbook where each chapter...... projects require knowledge of specific theoretical background, this is provided as short summaries on the books webpage. Besides covering the basic programming, the book also covers programming topics that are more business related: How to use the Excel Solver from within the VBA code, how to perform...

  11. Business, Economics, Financial Sciences, and Management

    CERN Document Server

    2011 International Conference on Business, Economics, and Financial Sciences, Management (BEFM 2011)

    2012-01-01

    A series of papers on business, economics, and financial sciences, management selected from International Conference on Business, Economics, and Financial Sciences, Management are included in this volume.   Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources and natural resources.   The proceedings of BEFM2011 focuses on the various aspects of advances in Business, Economics, and Financial Sciences, Management and provides a chance for academic and industry professionals to discuss recent progress in the area of Business, Economics, and Financial Scienc...

  12. Doing business with China, a marketing perspective

    NARCIS (Netherlands)

    Kostelijk, Erik Jan; Alsem, Karel Jan

    2015-01-01

    The goal of this book is to provide useful information to companies that do business in China, or that are considering doing so. We chose to apply a marketing perspective. Marketing, by definition, mediates between the customer and the brand (or the organization hosting the brand, figure 1) (Alsem,

  13. Business groups and internal capital markets

    NARCIS (Netherlands)

    Gonenc, Halit; Kan, Ozgur B.; Karadagli, Ece C.

    2007-01-01

    We compare the performance of firms affiliated with diversified business groups with the performance of unaffiliated firms in Turkey, all emerging market. We address the question of whether group-affiliated firms create internal capital markets or control large cash flows. Our findings indicate that

  14. Patching. Restitching business portfolios in dynamic markets.

    Science.gov (United States)

    Eisenhardt, K M; Brown, S L

    1999-01-01

    In turbulent markets, businesses and opportunities are constantly falling out of alignment. New technologies and emerging markets create fresh opportunities. Converging markets produce more. And of course, some markets fade. In this landscape of continuous flux, it's more important to build corporate-level strategic processes that enable dynamic repositioning than it is to build any particular defensible position. That's why smart corporate strategists use patching, a process of mapping and remapping business units to create a shifting mix of highly focused, tightly aligned businesses that can respond to changing market opportunities. Patching is not just another name for reorganizing; patchers have a distinctive mindset. Traditional managers see structure as stable; patching managers believe structure is inherently temporary. Traditional managers set corporate strategy first, but patching managers keep the organization focused on the right set of business opportunities and let strategy emerge from individual businesses. Although the focus of patching is flexibility, the process itself follows a pattern. Patching changes are usually small in scale and made frequently. Patching should be done quickly; the emphasis is on getting the patch about right and fixing problems later. Patches should have a test drive before they're formalized but then be tightly scripted after they've been announced. And patching won't work without the right infrastructure: modular business units, fine-grained and complete unit-level metrics, and companywide compensation parity. The authors illustrate how patching works and point out some common stumbling blocks.

  15. Business-cycle research in marketing

    NARCIS (Netherlands)

    Deleersnyder, Barbara; Dekimpe, Marnik; Wierenga, B.; van der Lans, R.

    The recent Global Financial crisis has reminded companies that macro-economic developments, and especially business-cycle fluctuations, can be among the most influential determinants of a firm’s activities and performance.

  16. Tendencies of development of the world market of business tourism

    Directory of Open Access Journals (Sweden)

    Dekhtyar Nadiya A.

    2014-01-01

    Full Text Available The goal of the article is detection of common tendencies of MICE (Meetings, Incentives, Conferences, and Exhibitions industry functioning and identification of directions of development of the national market of business tourism. The article considers the problems of the Ukrainian business tourism at this stage, provides a review of recommendations regarding increase of competitiveness of the national tourist product, conducts a statistical study of main macro-economic indicators of the world market of tourist services and segment of business tourism as one of its most important components, conducts analysis of dynamics of the industry development using examples of the leading countries of the world. A special attention is paid to exhibition activity – the most large scale element of the MICE industry. In the result of the study the article reveals changes in ratings of indicators of functioning of the sphere of business tourism in some countries, lists leading exporters and importers of tourist products on the basis of data of the World Travel and Tourism Council and the World Bank, and identifies position of Ukraine at separate segments of the market of business tourism, due to which it makes a recommendation to use the niche strategy. Prospects of further studies in this direction are analysis of interrelations between basic indicators of development of the world industry of business tourism with the use of economic and mathematical methods and construction of forecast models by micro-regions of the world.

  17. Business Ethics in Globalized Financial Markets

    OpenAIRE

    Peter Koslowski

    2006-01-01

    Globalization extends the space of the things that are simultaneous for the human. This applies particularly to the decision-making in financial markets. The global market for capital is one of the main causes for globalization. How is this process of globalization to be judged from the point of view of business ethics? The paper investigates the ethical foundations of capital markets and of financial consulting. It analyzes the foundational theories of corporate governance in the Anglo-Ameri...

  18. The economics of electricity markets

    CERN Document Server

    Biggar, Darryl R

    2014-01-01

    With the transition to liberalized electricity markets in many countries, the shift to more environmentally sustainable forms of power generation and increasing penetration of electric vehicles and smart appliances, a fundamental understanding of the economic principles underpinning the electricity industry is vital. Using clarity and precision, the authors successfully explain economic theory of all liberalized electricity market types from a cross-disciplinary engineering and policy perspective. No prior engineering knowledge or economics expertise is assumed in introducing key ideas such as nodal pricing, optimal dispatch and efficient pricing or in extending those models to areas including investment, risk management and the handling of contingencies. Key features: Comprehensively covers the principles of all liberalized electricity market types, including the US, Europe, New Zealand and Australia. Provides up to date coverage of research and policy iss es, including design of financial transmission rig...

  19. Distributed Energy Generation Systems Based on Renewable Energy and Natural Gas Blending: New Business Models for Economic Incentives, Electricity Market Design and Regulatory Innovation

    Science.gov (United States)

    Nyangon, Joseph

    to the long-term effect estimated at 0.9696% (15-year period). Evidence from the main policy, environmental, and economic indicators for solar and wind-power development such as feed-in tariffs, state renewable portfolio standards, public benefits fund, net metering, interconnection standards, environmental quality, electricity import ratio, per-capita energy-related carbon dioxide emissions, average electricity price, per-capita real gross domestic product, and energy intensity are discussed and evaluated in detail in order to elucidate their effectiveness in supporting the utility industry transformation. The discussion is followed by a consideration of a plausible distributed utility framework that is tailored for major DERs development that has emerged in New York called Reforming the Energy Vision. This framework provides a conceptual base with which to imagine the utility of the future as well as a practical solution to study the potential of DERs in other states. The dissertation finds this grid and market modernization initiative has considerable influence and importance beyond New York in the development of a new market economy in which customer choice and distributed utilities are prominent.

  20. Synthesised model of market orientation-business performance relationship

    Directory of Open Access Journals (Sweden)

    G. Nwokah

    2006-12-01

    Full Text Available Purpose: The purpose of this paper is to assess the impact of market orientation on the performance of the organisation. While much empirical works have centered on market orientation, the generalisability of its impact on performance of the Food and Beverages organisations in the Nigeria context has been under-researched. Design/Methodology/Approach: The study adopted a triangulation methodology (quantitative and qualitative approach. Data was collected from key informants using a research instrument. Returned instruments were analyzed using nonparametric correlation through the use of the Statistical Package for Social Sciences (SPSS version 10. Findings: The study validated the earlier instruments but did not find any strong association between market orientation and business performance in the Nigerian context using the food and beverages organisations for the study. The reasons underlying the weak relationship between market orientation and business performance of the Food and Beverages organisations is government policies, new product development, diversification, innovation and devaluation of the Nigerian currency. One important finding of this study is that market orientation leads to business performance through some moderating variables. Implications: The study recommends that Nigerian Government should ensure a stable economy and make economic policies that will enhance existing business development in the country. Also, organisations should have performance measurement systems to detect the impact of investment on market orientation with the aim of knowing how the organisation works. Originality/Value: This study significantly refines the body of knowledge concerning the impact of market orientation on the performance of the organisation, and thereby offers a model of market orientation and business performance in the Nigerian context for marketing scholars and practitioners. This model will, no doubt, contribute to the body of

  1. MARKETING CHALLENGES FOR SOUTH AFRICAN PUBLIC SECTOR BUSINESS INCUBATOR

    Directory of Open Access Journals (Sweden)

    Donaldson Walter James

    2017-12-01

    Full Text Available Entrepreneurship and innovation form the cornerstone of economic development in many developing countries. Through this, rather ideal combination employment can be enhanced, communities can be uplifted through education, and growth can be increased through discretionary purchasing power. This cycle has positive spinoffs which can alleviate poverty and decrease famine. Recent local research suggests that more than eighty percent of entrepreneurs, start-ups and Business ‘Incubatees’ don’t make it through their first year of establishment after leaving a Business Incubator programme. This paper tries to identify some of the marketing challenges faced by Business Incubators, and indeed BIMs in the Public Sector environment in South Africa. Identification and highlighting the possible drawbacks for ‘incubatees’ may assist them with success or meeting competitive challenges when they depart from the security of the relevant programmes. This study examines some of the skills, knowledge and attributes required for BIMs in this sector and what is required to meet the business and marketing challenges faced to remain sustainable. The survey was aimed at the largest, focused segment of South African Business Incubators affiliated to the industrial public sector and the hypothesis was to prove that strategic marketing information, acumen and knowledge is a key differentiator towards the growth and sustainability of Business Incubators in that sector. It is notable that these marketing challenges may also compare favourably with several other public sector segments in relevant countries of the southern African region as similar macroeconomic challenges are faced.

  2. Branding the business marketing offer : exploring brand attributes in business markets

    NARCIS (Netherlands)

    Beverland, M.; Lindgreen, A.; Napoli, J.

    2007-01-01

    Abstract: Purpose – The paper seeks to provide a framework identifying key attributes that business marketers can use to build a strong brand identity. Design/methodology/approach – The article is theoretical with case examples. Findings – Drawing upon the business marketing offer, five potential

  3. Creating an Economically Enabling and Competitive Business ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    Creating an Economically Enabling and Competitive Business Environment in the ... the scope of operations of private sector enterprises in the West Bank and Gaza. ... IWRA/IDRC webinar on climate change and adaptive water management.

  4. Business spending markets and buying behavior

    Directory of Open Access Journals (Sweden)

    Stanković Čedomir

    2004-01-01

    Full Text Available Most buyers on the business spending markets use one or more of the following buying methods: description, inspection, sampling and negotiating. Products are usually standardized according to their characteristics (size, shape, weight or color. The buyer is able to buy only depending in the description or quantity or other characteristic. In some cases buyer may specify business brand or its equivalent when describing desired product.

  5. Introduction: economic performance and small business

    NARCIS (Netherlands)

    A.R. Thurik (Roy)

    1996-01-01

    textabstractThis paper introduces the special issue of Small business Economics on Performance. The concept of economic performance refers to the degree to which society's resources are being used as efficiently as possible. Where the field of industrial organization has emphasized the influence of

  6. Marketing strategy & organization : Building sustainable business

    NARCIS (Netherlands)

    Moenaert, R.K.; Robben, H.S.J.; Gouw, de M.

    2012-01-01

    Marketing als duurzame business. Hét basiswerk over het plannen en implementeren van marketingactiviteiten om het concurrentievermogen van een organisatie te optimaliseren. Een science-based en praktische synthese van ideeën en modellen die een duurzaam onderscheid in de markt daadwerkelijk mogelijk

  7. Analysis of Economic Factors Affecting Stock Market

    OpenAIRE

    Xie, Linyin

    2010-01-01

    This dissertation concentrates on analysis of economic factors affecting Chinese stock market through examining relationship between stock market index and economic factors. Six economic variables are examined: industrial production, money supply 1, money supply 2, exchange rate, long-term government bond yield and real estate total value. Stock market comprises fixed interest stocks and equities shares. In this dissertation, stock market is restricted to equity market. The stock price in thi...

  8. The role and significance marketing in modern business operation

    OpenAIRE

    Simonović, Zoran; Miletić, Slavomir; Miletić, Vuk

    2012-01-01

    Marketing is a science that deals with the market, market needs and the ways of meeting these needs. Marketing, as a business philosophy of intensive production, is focused on analyzing and noticing all the problems referring to the distribution and selling of the goods from the producer to the consumer. This field is constantly developing together with market expansion and its goal is to set the theoretical background for the market business strategies. In marketing theory, the market succes...

  9. Markets and organizations: individualism and economic theory

    NARCIS (Netherlands)

    Brouwer, M.

    2010-01-01

    Economic theory depicts markets and organizations as opposite allocation mechanisms. Market allocation is based on mobility and organization on instruction. The paper argues that markets and organizations are complements in economies that grow through innovation. Diversity of organizations lies at

  10. Small Business Financing – an Economic Growth Stimulator

    Directory of Open Access Journals (Sweden)

    Lilia Ivas

    2010-12-01

    Full Text Available Small business is an important lever for solving a whole complex of political, economic and social problems, taking into consideration its effectiveness in society. It attracts population to promote economic reforms, it fulfils the market with goods and services, it creats new job places, it grows entrepreneurial spirit and entrepreneurial culture, developes a careful attitude towards property, forms a progressive structure of the national economy. We can deduce after the research in this article that as an independent and irreplaceable structure, the small and medium enterprise sector in Moldova constitutes one of the most efficient levers that contribute at solutioning the economic and social problems. It also is a factor which structurally transforms the economy, consolidates its economic base and its zones, fulfils in an accelerate mode the market with goods and services, attenuates the monopolism and favours competition development, implementation of scientific and technical achievements, the country's increasing export opportunities, providing new jobs to a large number of people .

  11. MARKETING CONCEPT TO IMPROVE BUSINESS ASSOCIATIONS’ ACTIVITY EFFECTIVENESS

    Directory of Open Access Journals (Sweden)

    L. Paschuk

    2013-11-01

    Full Text Available The major problems and perspectives of Ukrainian business associations were defined, definition of business association was developed, key stakeholders of business association were subdivided, marketing mix components of non-profit organisation were identified.

  12. The alleged sins of the modern business corporation archetype in shaping the “boom-bust disaster capitalism”. A free market economics reappraisal

    Directory of Open Access Journals (Sweden)

    Octavian-Dragomir Jora

    2012-10-01

    Full Text Available Moral hazard defines the situation when the rightful owners of scarce resources are hampered by their entrusted agents from allocating these resources as they see fit, the later ones speculating not only the ubiquitous asymmetry of information, but the limitations, as coming from various state regulations, that impede the free and as complete as possible design of contracts in markets. The modern business corporation is said to be a particular headquarter of moral hazard – on one hand, between shareholders and managers, on the other, between itself and third parties – all that due to the legal shield that the “limited liability”, as “unnatural privilege granted by the state”, gives, fuelling propensity to pure speculation, and thus sending capitalism to ruinous instability. In our article, armed with reasoning coming from the Austrian School inspired libertarian ethics of private property rights (a rigorously reconstructed extension of classical liberalism precepts, we tried to enable the idea that in the corporation organizational design there is, ipso facto, nothing to be seen as an abusive license, granted by the state, through “limited liability” facility. In the light of this reappraisal, the corporation, the one that “strictly acts in the free market”, and so respects the societal division of labour, third parties’ legitimate property rights, not abusing the privileging safeguards (such as monopoly, customs protection or public subsidies, that incite the corporate actors to adopt abusive behaviours, is considered a socially benign capitalist pivot.

  13. Marketing budget allocation across countries : The role of the international business cycle

    NARCIS (Netherlands)

    Peers, Y.; van Heerde, H.J.; Dekimpe, Marnik

    2017-01-01

    A key conundrum facing organizations is how to adjust marketing budgets in response to the business cycle. While most firms use procyclical spending (spending less during economic contractions), academic studies often recommend countercyclical spending (spending more during contractions), which begs

  14. The Analysis of Product Traits and Innovation Process of Multi Level Marketing Business at Talk Fusion

    OpenAIRE

    Suwarno, Sutrisno

    2013-01-01

    Multi Level Marketing Business nowadays is rapidly growing. In recent years, there have been so many new Multi Level Marketing Business coming out with their own specific offers and products. One of the advantages of MLM Business is the contribution it makes to economic growth. It makes it possible for the national income to continuously grow. The objectives can be achieved from this research are to examine product traits and innovation process of Talk Fusion. Theories supporting research are...

  15. New approaches to business cycle theory in current economic science

    Directory of Open Access Journals (Sweden)

    Monica DOBRESCU

    2012-07-01

    Full Text Available In modern economies, current research generally acknowledges that the central issues in macroeconomics are essentially the same as those identified by Keynes in the General Theory of Employment, Interest and Money. One way or the other, economists are trying to address the same macroeconomic issues that they did seven decades ago: How can we account for the different growth rates and various fluctuations observed in national economies? Which are the economic policies most suitable to solve the issues of growth and cyclic behavior? Both the new classicals and the new Keynesians have made considerable progress within their research paradigms: to explain economic fluctuations, the new classicals focus on technological perturbations, the intertemporal substitution of leisure and real business cycles; on the other hand, the new Keynesians speak in terms of monopolistic competition, menu costs or efficiency wages. On the whole, the new classicals believe that the business cycle can best be understood within the market-clearing model, whereas the new keynesians believe that business fluctuations are due to certain market failures of various sorts.The present paper focuses on the main directions of research of the new classical school on the business cycle, given that the theoretical progress in this field has been significant and relevant for economic policy during the past four decades.

  16. The Underreported Use of Integrated Marketing Communication by Smaller Businesses.

    Science.gov (United States)

    Johnson, Ed

    This research suggests integrated marketing communication (IMC) is widely used by small business. In a survey of Midwest businesses, it was found that smaller business tend to integrate their marketing communication to the same extent as do larger businesses. Their advertising, P.R., and sales promotion are as likely to present a unified message,…

  17. [Occupational health protection in business economics--business plan for health intervention].

    Science.gov (United States)

    Rydlewska-Liszkowska, Izabela

    2011-01-01

    One of the company's actions for strengthening human capital is the protection of health and safety of its employees. Its implementation needs financial resources, therefore, employers expect tangible effectiveness in terms of health and economics. Business plan as an element of company planning can be a helpful tool for new health interventions management. The aim of this work was to elaborate a business plan framework for occupational health interventions at the company level, combining occupational health practices with company management and economics. The business plan of occupational health interventions was based on the literature review, the author's own research projects and meta-analysis of research reports on economic relations between occupational health status and company productivity. The study resulted in the development of the business plan for occupational health interventions at the company level. It consists of summary and several sections that address such issues as the key elements of the intervention discussed against a background of the company economics and management, occupational health and safety status of the staff, employees' health care organization, organizational plan of providing the employees with health protection, marketing plan, including specificity of health interventions in the company marketing plan and financial plan, reflecting the economic effects of health care interventions on the overall financial management of the company. Business plan defines occupational health and safety interventions as a part of the company activities as a whole. Planning health care interventions without relating them to the statutory goals of the company may have the adverse impact on the financial balance and profitability of the company. Therefore, business plan by providing the opportunity of comparing different options of occupational health interventions to be implemented by employers is a key element of the management of employees

  18. Business marketing: understand what customers value.

    Science.gov (United States)

    Anderson, J C; Narus, J A

    1998-01-01

    How do you define the value of your market offering? Can you measure it? Few suppliers in business markets are able to answer those questions, and yet the ability to pinpoint the value of a product or service for one's customers has never been more important. By creating and using what the authors call customer value models, suppliers are able to figure out exactly what their offerings are worth to customers. Field value assessments--the most commonly used method for building customer value models--call for suppliers to gather data about their customers firsthand whenever possible. Through these assessments, a supplier can build a value model for an individual customer or for a market segment, drawing on data gathered form several customers in that segment. Suppliers can use customer value models to create competitive advantage in several ways. First, they can capitalize on the inevitable variation in customers' requirements by providing flexible market offerings. Second, they can use value models to demonstrate how a new product or service they are offering will provide greater value. Third, they can use their knowledge of how their market offerings specifically deliver value to craft persuasive value propositions. And fourth, they can use value models to provide evidence to customers of their accomplishments. Doing business based on value delivered gives companies the means to get an equitable return for their efforts. Once suppliers truly understand value, they will be able to realize the benefits of measuring and monitoring it for their customers.

  19. Creating an Economically Enabling and Competitive Business ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    Creating an Economically Enabling and Competitive Business Environment in the West Bank and Gaza Strip. The prospect of indefinite Israeli occupation of the Palestinian territories, and their extreme dependence on foreign assistance and Israeli-controlled customs revenues, had led to the conclusion that the Palestinian ...

  20. Creating an Economically Enabling and Competitive Business ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    Creating an Economically Enabling and Competitive Business Environment in the West Bank and Gaza Strip. The prospect of indefinite Israeli occupation of the ... Impact of implementing the Palestinian banking law on the performance of the private sector [Arabic language]. Documents. Impact of the commercial agents law ...

  1. Ethiopian Journal of Business and Economics

    African Journals Online (AJOL)

    It seeks to encourage thinking among academics, practitioners and policy makers in the fields of Accounting and Finance, Economics, Business Management, and Public Administration and Development Management. Equally important, its main mission is to stimulate research-based and inter- and multi-disciplinary debate ...

  2. Is environmental management an economically sustainable business?

    Science.gov (United States)

    Gotschol, Antje; De Giovanni, Pietro; Esposito Vinzi, Vincenzo

    2014-11-01

    This paper investigates whether environmental management is an economically sustainable business. While firms invest in green production and green supply chain activities with the primary purpose of reducing their environmental impact, the reciprocal relationships with economic performance need to be clarified. Would firms and suppliers adjust their environmental strategies if the higher economic value that environmental management generates is reinvested in greening actions? We found out that environmental management positively influences economic performance as second order (long term) target, to be reached conditioned by higher environmental performance; in addition, firms can increase their performance if they reinvest the higher economic value gained through environmental management in green practices: While investing in environmental management programs is a short term strategy, economic rewards can be obtained only with some delays. Consequently, environmental management is an economically sustainable business only for patient firms. In the evaluation of these reciprocal relationships, we discovered that green supply chain initiatives are more effective and more economically sustainable than internal actions. Copyright © 2014 Elsevier Ltd. All rights reserved.

  3. Small business in Russia as an economic and social phenomenon

    Directory of Open Access Journals (Sweden)

    Guzikova Liudmila

    2016-01-01

    Full Text Available Today small business is undoubtedly an important part of national economies all over the world. Problematics of small business development turned to one of the most popular areas of study for the Russian researchers in the 1990s. After the market reforms started, a large part of population believed that small business would become a source of wealth and prosperity as for them personally so for the society as a whole. This opinion united academic researchers and practitioners-entrepreneurs, so the activities of the latter gave the empirical material for the first. The main economic functions usually attributed to small businesses are the following: innovation, combating monopolies and maintain a competitive environment, combating unemployment and creating jobs, increasing income of the general population and, consequently, the expansion of consumer demand, increase the professional activity, the development of entrepreneurial skills, spirit, and traditions. Social role of small business is considered as an important institution of civil society and the kernel of the middle class formation as a basis for socio-political stability of the state. In the earlier research of the author it was concluded that in today Russia small business does not perform properly the functions attributed to it by economic theory. Its contribution to innovation is modest. Its antimonopoly role does not fit the theoretical position. The role in job creation is noticeable but it is not accompanied by the role in income creation and by the appropriate indicators of business productivity. The aim of current research is to identify and to explain the specifics of small business in Russia in context of economic theory and social processes based on statistical and factual information.

  4. Understanding How to Use Mobile Marketing in Small Businesses

    Science.gov (United States)

    Doleman, John P.

    2017-01-01

    Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve…

  5. Market orientation of business schools and development of professional competencies of students in the tourism business

    Directory of Open Access Journals (Sweden)

    Rosi Maja

    2016-01-01

    Full Text Available Recent trends of spreading of market globalization, technological progress, internationalization, privatization and other relevant changes are strategically changing the context in which all institutions of society operate and prosper. The higher education sector is also affected, and, in particular, the business education has to be better aligned with these external realities. In this dynamic and changing environment, students, businesses and other stakeholders require knowledge and skills that will provide them with competency in relation to the current economic situation and technological advances. Tourism sector and whole economy increasingly depend on contemporary knowledge that provides appropriate job competency to students and competitive advantage to the providers of services. Adjustment of public higher education institutions is important for enhancing their market position in increasingly competitive market for business education. There is an increasing number of private business schools that have emerged recently, also in the field of tourism that have seen their great potential for business success and earnings in the increasingly competitive business education market, framed by a very dynamic and competitive environment of business education. In addition, business schools have to deal with the trend of shrinking budgetary (public funding of their operation, which forces them to search for additional funding by providing new educational offerings and strengthening of their market orientation. In the debate about the future of tourism education, there lies a gap between the requirements of the curriculum and the expectations of the industry, which argues that higher education has to serve the tourism of the future - that is to prepare students for a more active role in tourism organizations and in their search for improvements and adaptation to different competitive circumstances. Does business schools' curriculum follow the

  6. Model of high-tech businesses management under the trends of explicit and implicit knowledge markets: classification and business model

    Directory of Open Access Journals (Sweden)

    Guzel Isayevna Gumerova

    2015-03-01

    Full Text Available Objective to define the notion of ldquohightech businessrdquo to elaborate classification of hightech businesses to elaborate the business model for hightech business management. Methods general scientific methods of theoretical and empirical cognition. Results the research presents a business model of hightech businesses management basing on the trends of explicit and explicit knowledge market with the dominating implicit knowledge market classification of hightech businesses taking into consideration the three types of economic activity possibilities to manage hightech business basing on its market cost technological innovations costs and business indicators. Scientific novelty the interpretation of the notion of ldquohightech businessrdquo has been renewed the classification of hightech businesses has been elaborated for the first time allocating three groups of enterprises. Practical value theoretical significance ndash development of notional apparatus of hightech business management practical significancenbsp ndash grounding of the necessity to manage enterprises under development of explicit and explicit knowledge markets in Russia as a complex of capital and noncapital assets with dominating indicators of ldquomarket valuerdquo and ldquolife span of a companyrdquo. nbsp

  7. Marketing policy of different forms of small business in agriculture

    OpenAIRE

    JAVORSKA T.I.

    2011-01-01

    Essence and features of the agricultural marketing is considered. The conducted description of elements of marketing and instruments of marketing policy is in activity of subjects of small business in agriculture.

  8. Explaining the Stock Market's Reaction to Unemployment News Over the Business Cycle

    NARCIS (Netherlands)

    Driessen, Joost; Kuiper, Ivo

    This paper analyzes the impact of unemployment news on stock markets throughout the business cycle. We show dependence of the reaction to the economic environment by studying the reaction in multiple economic environments that are defined based on both the level and momentum of economic activity.

  9. Electronic business and marketing new trends on its process and applications

    CERN Document Server

    Colomo-Palacios, Ricardo

    2013-01-01

    Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function. This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. “Electronic Business and Marketing” ...

  10. Economic Viability and Marketing Strategies of Periwinkle ...

    African Journals Online (AJOL)

    Economic Viability and Marketing Strategies of Periwinkle Tympanotonus Fuscatus in Rivers State, Nigeria. ... The results indicated that marketing strategies are enroute, through harvesters (collectors), ... EMAIL FULL TEXT EMAIL FULL TEXT

  11. Applied statistics for economics and business

    CERN Document Server

    Özdemir, Durmuş

    2016-01-01

    This textbook introduces readers to practical statistical issues by presenting them within the context of real-life economics and business situations. It presents the subject in a non-threatening manner, with an emphasis on concise, easily understandable explanations. It has been designed to be accessible and student-friendly and, as an added learning feature, provides all the relevant data required to complete the accompanying exercises and computing problems, which are presented at the end of each chapter. It also discusses index numbers and inequality indices in detail, since these are of particular importance to students and commonly omitted in textbooks. Throughout the text it is assumed that the student has no prior knowledge of statistics. It is aimed primarily at business and economics undergraduates, providing them with the basic statistical skills necessary for further study of their subject. However, students of other disciplines will also find it relevant.

  12. Ethiopian Journal of Business and Economics (The): About this journal

    African Journals Online (AJOL)

    Ethiopian Journal of Business and Economics (The): About this journal. Journal Home > Ethiopian Journal of Business and Economics (The): About this journal. Log in or Register to get access to full text downloads.

  13. Economic security and its components in agro business structures

    OpenAIRE

    MUZYKA T.P.

    2011-01-01

    The place and role of economic security of new organization agro business in the national security system, proposed to form the system of economic security agro businesses, which would include public and private components.

  14. Marketing Implant as a Tool for Manage Business Development in Terms Aggravating Contradictions of Different Nature

    Directory of Open Access Journals (Sweden)

    Mikhail B. Shchepakin

    2017-12-01

    Full Text Available The article focuses reasons give rise to problems in the functioning and development of the Russian economy. The unbalanced interests of the State, business, various social groups of society and workers have been identified in the creation conditions and preconditions for mitigating the impact crisis, removal of growing motivational and resource contradictions and providing a trend on sustained economic growth. The paper focuses the approaches to solving the problems of the country's economic development. The place and role of the resource deflector and resource decompensation in the implementation of productive, technological, innovation and marketing changes in value chains is revealed. A motivational factor has been identified to build rational business marketing behavior. The economic nature of marketing-behavioral reflection and its manifestation in the nature of also market relations and business growth have been revealed. Resource components of the enterprise interaction in the development marketing decisions to reduce the effects of various dissonances in the initiator's marketing communication field within the boundaries of specific territories has been proved. In this article, the authors explained measures to implement positive socio-economic changes in the economies of local territorial entities by increasing business activity and increasing their social responsibility. It is offered as a tool to manage the economic growth of business to form a marketing implant that, through its marketing and resource adaptation to the requirements of the market and business process reengineering to synchronize marketing behavior of market players involved in the cooperation to resolve external and internal contradictions of varying scope and nature.

  15. OPPORTUNITIES AND CHALLENGES FOR MICRO-SMALL AND MEDIUM BUSINESS IN INDONESIA FACING ASEAN ECONOMIC COMMUNITY

    Directory of Open Access Journals (Sweden)

    Raden Aswin Rahadi

    2016-03-01

    Full Text Available This research is a part of a continuous study to analyze the opportunities and challenges for micro-small and medium business in Indonesia when facing ASEAN Economic Community (AEC in 2016. It has its own uniqueness, as it will combine the point of view between current business owners and current literature study synthesis on business perception towards AEC. Ten business owners have been interviewed. The results suggested AEC provides challenges for the business owners, particularly in terms of capital; competitiveness; sales system; innovation; finance, bureaucracy; and government preparedness. AEC also provides opportunities, in terms of market potential; creativity; export opportunities; business owners’ resistances and sustainability; and knowledge of local market. From all of the keywords mentioned by the respondents, there are four main attributes considered as important: human resources; creativities; market share; and capital. Finally, most of the respondents suggested that AEC will bring more positive influences for the development of micro-small and medium business in Indonesia.

  16. The Reporting and Sustainable Business Marketing

    Directory of Open Access Journals (Sweden)

    Ionel Jianu

    2015-12-01

    Full Text Available Companies have to communicate to be noticed on the market, to promote their services and products, and to give assurances that they are a credible partner in the relationship with stakeholders. In this article, starting from the importance of marketing communication in business, an index of sustainability communication was created for the companies listed on the Bucharest Stock Exchange for the period 2008–2009, during the financial crisis, seeking to show the awareness of the difficult moment and the use of communication. Then, based on the relevance of accounting information model, we study the relationship between the index of sustainability communication and the share price, basically its influence on the future performance of the company. The regression analysis emphasizes the positive influence of the index of sustainability communication on the share price.

  17. Incorporating New Areas of Business into Business Language Studies: Social Media Marketing

    OpenAIRE

    Abbott, Annie

    2014-01-01

    Despite the fact that social media marketing has established itself as a vital area of marketing for businesses both large and small, global and local, Business Language Studies (BLS) has yet to turn its full attention to this business activity that requires a keen sense of language, culture, and business. As BLS continues to build and articulate its theoretical and methodological grounds, social media marketing provides rich research and teaching possibilities. However, social media is a dyn...

  18. The Economic Impact of Social Media on Small Businesses: Evidence from Three Mississippi Extension Programs

    OpenAIRE

    Barnes, James N.; Hood, Ken; Gallardo, Roberto

    2014-01-01

    With many social media companies now in the marketplace, it behooves small businesses not to use these outlets to market their products, especially rural businesses. In this paper, we discuss some of the economic impacts of using online social networks and provide case study evidence from Mississippi.

  19. Teaching and Learning about Economics and Business Using Web GIS Tools

    Science.gov (United States)

    Kerski, Joseph J.

    2017-01-01

    Teaching about economics and business has a long tradition in geography. Planning the optimal site for a business or service in a community; examining the demographics and behavior of a certain target market; studying supply chain management to build a specific product such as a mobile phone or a piece of furniture; and examining median income by…

  20. Development through Business: What Do American Business Students Know about Emerging Markets and Opportunities in Africa?

    Science.gov (United States)

    Moore, Kelli N.

    2010-01-01

    This article investigates how Africa is taught in business and examines African and American student perspectives on business in Africa. Conclusions find that African students, business students or not, had more knowledge about business and economic structures than American business students; however, learning about successful case studies on…

  1. KEY FACTORS IN MARKETING FOCUSED SERVICES BUSINESSES

    Directory of Open Access Journals (Sweden)

    Doris Yohanna Martínez Castrillón

    2016-07-01

    Full Text Available This article aims to identify the key success factors in the marketing area and describe them as managerial allies for companies that wish to position themselves in the market under a good sustainable performance , for it has been consulted theoretical references of Marketing as a management partner with collection and integration of data. Methodologically, it is located within the type of descriptive research field, with a design of transactional non-experimental, with an intentional non-probabilistic stratified sample of four reporting units. The findings established fifteen (15 points of influence called "key success factors (FCE in the area of marketing, and managerial allies of service companies in the security, surveillance and protection sector in industrial, commercial and residential sectors. Finally, it is intended that the actions of marketing service companies should focus to the welfare of both the organization, such as users, both in the environment, and economic, social and technological, characterized by ethics, sustainable development and transparency to respond appropriately.

  2. Critical success factors in the lithuanian electronic business market

    OpenAIRE

    Žvirblytė, Justina

    2007-01-01

    By seeking to be active participant in the global market without information technologies would be impossible to implement the innovative business decisions. Market conditions in growing economy and competition, business globalization as well as innovations in the field of information and communication technologies the companies stimulate to invest in development of the electronic business increasingly. Electronic business – is a use of modern means of information and communication technologi...

  3. Advancement of Marketing Developing Biotechnology-Based Business

    OpenAIRE

    Vilmantas, Vaidas; Melnikas, Borisas

    2014-01-01

    The article, in a complex way, analyzes the needs of marketing improvement in developing biotechnology-based business and highlights its role in the context of modern society and globalization challenges. The article distinguishes between the existing problems of biotechnology business, the present perspectives and specific characteristics of developing the marketing of biotechnological business. The paper represents the possibility of the substantial modernization of marketing tools with reg...

  4. In Search of the Perfect Business Model: As personalized medicine moves into the mainstream, makers of diagnostics must face a new economic reality. How to develop a value proposition in a healthcare market that is becoming increasingly elastic?

    Science.gov (United States)

    Carlson, Bob

    2012-01-01

    As personalized medicine edges toward the mainstream, economic realities threaten its existence. But without companion diagnostics, "getting the right drug to the right person" could wind up being just a slogan. What's the right business model?

  5. Business model innovation in electricity supply markets: The role of complex value in the United Kingdom

    International Nuclear Information System (INIS)

    Hall, Stephen; Roelich, Katy

    2016-01-01

    This research investigates the new opportunities that business model innovations are creating in electricity supply markets at the sub-national scale. These local supply business models can offer significant benefits to the electricity system, but also generate economic, social, and environmental values that are not well accounted for in current policy or regulation. This paper uses the UK electricity supply market to investigate new business models which rely on more complex value propositions than the incumbent utility model. Nine archetypal local supply business models are identified and their value propositions, value capture methods, and barriers to market entry are analysed. This analysis defines 'complex value' as a key concept in understanding business model innovation in the energy sector. The process of complex value identification poses a challenge to energy researchers, commercial firms and policymakers in liberalised markets; to investigate the opportunities for system efficiency and diverse outcomes that new supplier business models can offer to the electricity system. - Highlights: •Business models of energy supply markets shape energy transitions. •The British system misses four opportunities of local electricity supply. •Nine new business model archetypes of local supply are analysed. •New electricity business models have complex value propositions. •A process for policy response to business model innovation is presented.

  6. Economics Foundations for an Entrepreneurial Marketing Concept

    DEFF Research Database (Denmark)

    Duus, Henrik Johannsen

    1997-01-01

    and its strategy, parts of the essence of the marketing concept are being challenged. This article proposes that a new entrepreneurial marketing concept based on an ex-ante supply-push conception of marketing, and which focuses on future market demands and the future capabilities of the firm......This article examines developments in economics and strategic management theory and discusses their implications for marketing. Recent advances in economic theory have suggested new inputs to marketing management theory and practice. With the advance of the “new economic theories” of the firm......, will be capable of solving these problems. Possible elements in a new approach are suggested. The focus is on industrial marketing, very long-term and very general environmental analysis, and on innovation, industrial transformation and the building of the competencies of the firm....

  7. Comparing market orientation culture of businesses and schools of business: an extension and refinement.

    Science.gov (United States)

    Webster, Robert L; Hammond, Kevin L; Harmon, Harry A

    2005-04-01

    This study extends previous work concerning the market orientation culture within specialty businesses and schools of business. Specifically, member schools of the Association to Advance Collegiate Schools of Business International are separated into public and private universities. Data were collected via a mailed survey to business schools holding membership. 106 public school deans and 35 private school deans responded, for a 23% response rate. Input from the deans was sought on their perceptions of the market orientation culture within the schools. Respondents' perceptions, rated on a 7-point scale, measured four dimensions of market orientation: customer orientation, competitor orientation, organizational coordination, and overall market orientation. Data for specialty businesses were drawn from a previous study. Comparison testing between the public and private business schools' deans and business managers was conducted. Analysis indicated perceived market orientation was significantly higher for deans of private business schools than public business schools. Compared with business managers, private school deans were statistically different on only one of the four dimensions, whereas public business school deans' scores were significantly different from those of business managers on all four. Compared with each other, business school deans were statistically different on three dimensions, with private school deans reporting greater market orientation.

  8. Economic sanctions and US international business interests

    Directory of Open Access Journals (Sweden)

    Hossein Askari

    2002-03-01

    Full Text Available Economic sanctions are seen as a foreign policy instrument less severe than military engagement but more potent than diplomacy. The assessment of the economic impact of sanctions invariably focuses on direct bilateral trade, with little regard to indirect costs. In the case of sanctions on Iran, the real cost to Iran and the U.S. is not so much due to reduced trade but to factors such as missed investment and joint venture opportunities, especially in the energy sector. The significant size of these costs for Iran will make it difficult for Iran to resume business as usual with U.S. companies whensanctions are lifted; and for U.S. energy companies, their long-term competitiveness in Iran and also globally will be reduced.

  9. The role of business ethics in the relationship between market orientation and business performance

    Directory of Open Access Journals (Sweden)

    Gusti Oka Widana

    2015-03-01

    Full Text Available The positive of impact of market orientation toward business performance of a company is a common wisdom in the marketing literatures. Hence the prior studies recommend that the connection will depend on other strategic actions. In this regards, this study tries to assess the construct of business ethics as the precedent of market orientation in the context of Indonesia Islamic banks. Upon assessing data using SmartPLS, this study finds that market orientation is the determinant of business performance and Islamic business ethics is the precedent of market orientation. However, market orientation is not effective as the mediator in the relationship between Islamic business ethics and business performance. The discussion of this finding is provided as well as the managerial implication at the end of this paper.

  10. Marketing Concept in the Function of Croatian Seaport Business Operation Improvement

    Directory of Open Access Journals (Sweden)

    Marinko Jurčević

    2006-05-01

    Full Text Available The application of the scope of marketing concept in modemmarket conditions of business operation is obligatory. Therole of marketing, as a business philosophy, is in the end unavoidablefor the improvement of business operation. It is impossibleto do business in market conditions and not to applybasic marketing rules. Therefore, the solution for the improvementof operation of Croatian seaports should be soughtthrough the systematic application of the scopes of marketingconcept. Marketing mix should be applied to the system of businessoperation of Croatian seaports, with a breakdown of allunderlying marketing functions based on the results of a systematicmarket research, and through monitoring not only ofthe current status but also of market trends and forecasts, listeningto customer demands and trends in this particularbranch of industry. In addition to the improvement of the qualityof transport services, through the analysis of the price policyand by strengthening the logistics of port operation, particularattention should be focused towards the systematic applicationof all promotion mix elements aiming at strengthening the identityand the image of Croatian ports. In the end, such businessand marketing-like thinking should result in economic developmentand business prosperity not only of ports but of maritimetransport as well; in other words, by the prosperity of theentire transport activity, as a prerequisite for the economic developmentof the Republic of Croatia.

  11. PRIORITIZED ACTIONS FOR MARKETING IMPROVEMENT: A TOOL FOR SMALL BUSINESS MARKETING PROGRAMMES

    OpenAIRE

    Nikola Rovis

    2010-01-01

    Purpose of this paper is to offer a pragmatic tool for management and marketing practitioners in small businesses. The name of the tool is Prioritized Action for Marketing Improvements (PAMI). This work gives an overview of marketing and strategy processes in small businesses and a brief description of Dibb and Simkin buying proforma tool. The PAMI tool builds on successfully conducted market segmentation and specification or implicit knowledge on targeted market segments and market positioni...

  12. Economic Education and Student Performance in the Business Discipline: Implications for Curriculum Planning

    Science.gov (United States)

    Islam, Muhammad M.; Islam, Faridul

    2013-01-01

    The authors conducted an empirical examination of the relationship between extra-normal ability (inability) in principles of economics courses and student performance in the various areas of the business discipline such as finance, marketing, management, and accounting. Extra-normal ability is defined as the part of an economics grade that cannot…

  13. A study of Relationship Marketing in business-to-business markets focusing on the Indian Jewellery sector

    OpenAIRE

    Godha, Kartika

    2007-01-01

    Relationship marketing today is one the most talked about contemporary marketing strategies and a new paradigm in marketing over a last few decades. However, the operational aspects of this paradigm are still vague and need more investigation. The purpose of this research is to understand the effect of relationship marketing in business-to-business sector emphasizing on Indian gems and jewellery Industry and how different factors add to the creation and development of relationships. ...

  14. Doing Business at the Base of the Pyramid: The Reality of Emerging Markets

    Directory of Open Access Journals (Sweden)

    Reuben Abraham

    2012-06-01

    Full Text Available The role of business has traditionally been ignored in the global debates around economic development and poverty alleviation.  The recent global success of the mobile telephony industry, and the rapid growth in emerging markets over the last two decades has, however, forced a rethink. Instead of top-down, development aid-driven strategies, more discussions now focus on providing goods and services profitably to the base of the economic pyramid (BOP, like mobile phone companies have.Research teams at the Centre for Emerging Markets Solutions (CEMS have found that while it is possible to profitably serve BOP markets, it requires some departure from strategies advocated in the traditional BOP literature. In particular, it requires addressing issues around the macro-economic and business climate of the country; mispricing of risk; entrepreneurship; and a shift of focus away from multi-national corporations to the small business sector, and the transaction costs that bedevil it.This piece also examines a few commercially sustainable business models that have worked in these markets, and investigates a few sectors that commercial capital will find highly attractive and investable. Finally, we look at how to structure and commercialize the huge business opportunities that exist in addressing the inefficiencies of BOP markets, using a combination of business model innovation (especially around reduced cost structures, research, entrepreneurship, and patient capital.

  15. The Economic Efficiency of Financial Markets

    Science.gov (United States)

    Wang, Yougui

    In this paper, we investigate the economic efficiency of markets and specify its applicability to financial markets. The statistical expressions of supply and demand of a market are formulated in terms of willingness prices. By introducing probability of realized exchange, we also formulate the realized market surplus. It can be proved that only when the market is in equilibrium the realized surplus can reach its maximum value. The market efficiency can be measured by the ratio of realized surplus to its maximum value. For a financial market, the market participants are composed of two groups: producers and speculators. The former brings the surplus into the market and the latter provides liquidity to make them realized.

  16. The Place of Digital Marketing on Turkish Small Businesses

    Directory of Open Access Journals (Sweden)

    Serhat Karatum

    2017-12-01

    Full Text Available In the 21st century, technology develops rapidly and continuously and it affects every aspect of our lives. Marketing concept has been affected by these developments. What we want from marketing and reaching in an increasingly virtualized world is to be a lot faster than the past. Also, new marketing channels have emerged as well. Turkish small businesses, the building blocks of Turkish economy, have the chance of addressing the marketing problems and solving the problems with the digital marketing channels. Small businesses have time and cash money limitations and this restricts their development. It is aimed to inform Turkish small businesses about Turkish population’s digital channel usage and the benefits of using digital marketing channels. As a result, digital marketing is going to improve the speed of renewal process of the Turkish small businesses and competition between them will improve the economy of Turkey. In the 21st century, technology develops rapidly and continuously and it affects every aspect of our lives. Marketing concept has been affected by these developments. What we want from marketing and reaching in an increasingly virtualized world is to be a lot faster than the past. Also, new marketing channels have emerged as well. Turkish small businesses, the building blocks of Turkish economy, have the chance of addressing the marketing problems and solving the problems with the digital marketing channels. Small businesses have time and cash money limitations and this restricts their development. It is aimed to inform Turkish small businesses about Turkish population’s digital channel usage and the benefits of using digital marketing channels. As a result, digital marketing is going to improve the speed of renewal process of the Turkish small businesses and competition between them will improve the economy of Turkey.

  17. NASA technology utilization program: The small business market

    Science.gov (United States)

    Vannoy, J. K.; Garcia-Otero, F.; Johnson, F. D.; Staskin, E.

    1980-01-01

    Technology transfer programs were studied to determine how they might be more useful to the small business community. The status, needs, and technology use patterns of small firms are reported. Small business problems and failures are considered. Innovation, capitalization, R and D, and market share problems are discussed. Pocket, captive, and new markets are summarized. Small manufacturers and technology acquisition are discussed, covering external and internal sources, and NASA technology. Small business and the technology utilization program are discussed, covering publications and industrial applications centers. Observations and recommendations include small business market development and contracting, and NASA management technology.

  18. Model of high-tech businesses management under the trends of explicit and implicit knowledge markets: classification and business model

    OpenAIRE

    Guzel Isayevna Gumerova; Elmira Shamilevna Shaimieva

    2015-01-01

    Objective to define the notion of ldquohightech businessrdquo to elaborate classification of hightech businesses to elaborate the business model for hightech business management. Methods general scientific methods of theoretical and empirical cognition. Results the research presents a business model of hightech businesses management basing on the trends of explicit and explicit knowledge market with the dominating implicit knowledge market classification of hightech business...

  19. Oligopolistic Business to Business E-Market and Welfare

    OpenAIRE

    Reiko Aoki

    2001-01-01

    We examine the effect of an oligopolistic upstream electronic market on upstream and downstream prices. The analysis highlights the two sources of competition that a firm that source from an electronic market (e- market firm) face: competition with less efficient firms that source traditionally (t-market firms) and competition among e-market firms. When size of the upstream e-market is small, the first effect dominates and there is higher profits with lower upstream prices in the e-market. Wh...

  20. ECONOMIC POTENTIALS OF FISH MARKETING AND WOMEN ...

    African Journals Online (AJOL)

    AKINYEMISI

    efficiency greater than one which indicated profitability of the enterprise and further showed the potential of fish marketing contribution to women's economic empowerment. The regression results showed that the variables which positively and.

  1. MARKETING STRATEGY FOR START UP BUSINESS OF BROILER PEKING DUCK FARM WITH ECO-GREEN INTEGRATED

    Directory of Open Access Journals (Sweden)

    Silitonga N.

    2018-04-01

    Full Text Available The increasing number and the rate of Banten population growth from year to year make it as a potential market which is quite large for the development of broiler duck farming business in the future. In this case, intensive system broiler Peking duck farming which is integrated, economic, and eco-green intensive, eco-green commonly utilizes Azolla microphylla and flour of pluchea leaves and other germ plasmas as the feed supplements. As a company in Peking duck farming with Eco Green concept, it requires the right marketing strategy to get into the target market. Therefore, the focus of this study is the marketing strategy to start up the business of eco-green integrated Peking duck farming. The results of the analysis of this study are that the marketing strategies used are: objectives and target marketing; analysis of market situation, market size, market share, market description; strategy of marketing, segmenting, targeting, positioning; tactics of marketing, networking, interaction, common interest, experience; CRM, continuity marketing, one to one marketing, partnership; blueprint for building a winning sales force; marketing budget, sales estimation, net marketing contribution.

  2. Customer value propositions in business markets.

    Science.gov (United States)

    Anderson, James C; Narus, James A; van Rossum, Wouter

    2006-03-01

    Examples of consumer value propositions that resonate with customers are exceptionally difficult to find. When properly constructed, value propositions force suppliers to focus on what their offerings are really worth. Once companies become disciplined about understanding their customers, they can make smarter choices about where to allocate scarce resources. The authors illuminate the pitfalls of current approaches, then present a systematic method for developing value propositions that are meaningful to target customers and that focus suppliers' efforts on creating superior value. When managers construct a customer value proposition, they often simply list all the benefits their offering might deliver. But the relative simplicity of this all-benefits approach may have a major drawback: benefit assertion. In other words, managers may claim advantages for features their customers don't care about in the least. Other suppliers try to answer the question, Why should our firm purchase your offering instead of your competitor's? But without a detailed understanding of the customer's requirements and preferences, suppliers can end up stressing points of difference that deliver relatively little value to the target customer. The pitfall with this approach is value presumption: assuming that any favorable points of difference must be valuable for the customer. Drawing on the best practices of a handful of suppliers in business markets, the authors advocate a resonating focus approach. Suppliers can provide simple, yet powerfully captivating, consumer value propositions by making their offerings superior on the few elements that matter most to target customers, demonstrating and documenting the value of this superior performance, and communicating it in a way that conveys a sophisticated understanding of the customer's business priorities.

  3. Marketing of tourism business and utilisation of the Internet

    OpenAIRE

    Taskov, Nako; Boskov, Tatjana; Metodijeski, Dejan

    2011-01-01

    The potential benefits of using the Internet as a marketing tool in the tourism industry have been already perceived. These benefits include cost-savings, speed, accessibility, communication of large volumes of information, customer convenience, improved customer relationship management, improved target marketing, and a world-wide reach for smallest tourism business. In this way, the Internet is tool which may assist small businesses in both their global and domestic marketing. ...

  4. Marketing in Germany: A market research for a start-up business of cake making/decorating business in Frankfurt

    OpenAIRE

    Bondar, Kristina

    2016-01-01

    The research problem was to make a market analysis of cake making/decorating business in Frankfurt, Germany. Based on the research process, customers’ attitudes towards cake making/decorating companies were found out. The main objective of the thesis was to know targeted customer behavior and opinions towards a business idea of initiating business in cake making/decorating, in order to find out if it will be profitable or not. This thesis consists of four sections: Introduction, Market ...

  5. BUSINESS OFFSHORING IMPLICATIONS ON THE LABOUR MARKET

    Directory of Open Access Journals (Sweden)

    SERGHEI MARGULESCU

    2012-05-01

    Full Text Available In terms of economic policy, three new aspects are important in the current context of globalization which brings forward new strategies regarding the outsourcing and offshoring of activities and functions of the value chain. These aspects refer to the instant appearance of an offshore transferable function , to the unpredictability of winning and losing functions and to the lowering of competition from the levels of sector, company or professional qualification category to an individual level. Of the three features, the most problematic for policy makers is the unpredictability of the impact of globalization. For example, in Europe we can not reasonably believe that workers in the most competitive sectors will be in a position of winners, nor that these winners will be the most prepared or trained in analytical functions. Many European workers currently work at prices fixed by the local market and not covered by productivity. But when the competition on functions will expand through globalization outside the country or area, their choices will be either a job loss or a reduction in salary. The question that will be raised ever insistently will be the following: what jobs are more exposed to this new competition? On the one hand, offshoring is on balance positive for Western economies, because it makes domestic companies more competitive. At the same time the material outsourcing is, for most developed economies, much more important than the outsourcing of services and the implications for labor market must be objectively differentiated in the two sectors. On the other hand, if we take into account the amplification of the effects that offshoring already has on the structure and distribution of labor, the socio-economic European policy of labor orientation to the coordinates of a "knowledge based" economy and to the jobs of the "information society" could be wrong.

  6. Social business in multinational corporations: an analysis of marketing practices

    Directory of Open Access Journals (Sweden)

    Thiago José de Chaves

    2017-04-01

    Full Text Available Social business (SB as a category of organization that seeks to create long-term economic and social value for the majority of the people has attracted the attention of policy-makers, practitioners, and scholars. Some authors highlight the role that multinational corporations (MNCs have in mitigating social and environmental problems by offering products and services to meet the demands of lower-income populations. Based on a discussion of social business and such initiatives inside MNCs, this article investigates how the Brazilian subsidiaries of two large MNCs (Coca-Cola and Danone are performing SB in a developing country. More specifically, we focused on how they are using their marketing know-how to achieve the desired results. The cases were chosen based on their global relevance, reach, and representativeness in SB efforts. Our study has shown that their social initiatives are linked to the corporate mission, values and strategies, and that they aim to achieve social transformation in connection to their core business. Our goal is to contribute both to academic research and to future initiatives in Brazil and other developing countries.

  7. Population issues in economic planning: uses of demography in business.

    Science.gov (United States)

    Graham, R J

    1984-01-01

    Economists use demography in planning and forecasting business needs. As a bank, Westpac uses the information for its own internal business purposes and to assess general economic trends. Externally, the bank is expected by government and the public to have some authoritative views on the state of the economy. To form these views, it is necessary to understand a very wide array of statistical indicators, including demographic statistics. The main population issues of concern are: size, location, and changes in the population of Australia as a whole and by State; labor force (including projections); age profile of Australia and by State. The major source for this information is the Australian Bureau of Statistics. More detailed patterns often emerge, particularly for individual States, from papers prepared by others. This information is used by Westpac in 3 main planning areas and 2 broad assessment areas: planning -- location of bank branches, products/services offered, and marketing of products/services; and assessment -- economic outlook (labor force, housing needs, demand for funds) and specific industries. Recently, Westpac restructured its organization to cater to the changing needs of customers and the changing geographic patterns of population spread. The bank now has 4 major groups: retail financial services for personal and commercial markets; corporate and international; management services; and group planning (includes economic department). To offer products that fit the market, the bank needs to know the characteristics of the population by age, spending patterns, lifestyle preferences, and investment needs. Within Australia, a relatively new service offered by most financial institutions, which is directly related to population issues, is a counseling service for retirees. Westpac has a product called Club 55, which is a package of services designed for persons who have retired or are planning to retire. Another clearly perceived community need is for

  8. Economic crisis and oil market balances

    International Nuclear Information System (INIS)

    Duquesnoy, S.; Rozenberg, J.; Hourcade, J.Ch.

    2011-01-01

    One might intuitively think that an economic crisis would at least relieve the pressure on oil supply since it slows energy demand. From the model of the oil market DYSMO, we show that an economic crisis may on the contrary increase tension, as it postpones investment in oil supply. (authors)

  9. Introduction : Energy economics and financial markets

    NARCIS (Netherlands)

    Simpson, John L.; Westerman, Wim; Dorsman, André

    2015-01-01

    Energy issues feature frequently in the economic and financial press. It is argued that the importance of energy production, consumption and trade and raises fundamental economic issues that impact the global economy and financial markets. Specific examples of daily energy issues stem from various

  10. Business Analytics in the Marketing Curriculum: A Call for Integration

    Science.gov (United States)

    Mintu-Wimsatt, Alma; Lozada, Héctor R.

    2018-01-01

    Marketing education has responded, to some extent, to the academic challenges emanating from the Big Data revolution. To provide a forum to specifically discuss how business analytics has been integrated into the marketing curriculum, we developed a Special Issue for "Marketing Education Review." We start with a call to action that…

  11. Business cycle research in marketing : A review and research agenda

    NARCIS (Netherlands)

    Dekimpe, Marnik; Deleersnyder, Barbara

    Business cycles (BCs) may affect entire markets, and significantly alter many firms’ marketing activities and performance. Even though managers cannot prevent BCs from occurring, marketing research over the last 15 years has provided growing evidence that their impact on consumers, and hence on firm

  12. The International Business Research Agenda: Recommendations from Marketing Practitioners.

    Science.gov (United States)

    Lundstrom, William J.; White, D. Steven; Schuster, Camille P.

    1997-01-01

    A survey of 250 American Marketing Association members investigated which international business research topics were seen as having high utility or importance. It also identified five latent factors (global market expansion; international marketing management; management issues in an international context; quality, values, and expectations;…

  13. Development of the businesses through the companies for market research

    Directory of Open Access Journals (Sweden)

    Agim Zuzaku

    2015-03-01

    Full Text Available Market research as the main part of the marketing is very important for the development of businesses as well as for the opportunity in the creation new jobs. The purpose of this paper is to provide the incentives for the businesses to conduct market research while justifying that the market research is an important factor in the decision making process of the businesses and it impacts the development of their business activities by creating a safe decision-making through market research. In order to convert successfully any business ideas with high capital incomes, it is important for the companies to understand and to determine the right value of their investment. For this particular reason, it is important to address the thesis about how the investment in the market research proves the usefulness or the profit for the company. Nowadays, the market research is not only conducted to gather the information about the market and the collection of data. However, very often it is used even to assist in the identification of the opportunities for the future (this has been referred several times as “market research” ‘to point out the difference from’ data collection’. Market research is priceless in the creation process of the new products, services, brands or advertisements (Keegan, 2009. In the case of Kosovo, market research has found very limited room within the strategies for business development. According to the Kosovo Statistics Agency, during 2013, a total of 9421 enterprises have been registered, whereas in total 1508 enterprises or 16 % of the enterprises registered in 2013 have closed (Kosovo Statistics Agency, 2014. In the framework of this research, we have performed a research with the companies that provide services for market research in order to find out how a market research in Kosovo is conducted and in case the number of market research is increased, how much would it impact the creation of new jobs.

  14. XXVI Annual Conference of the European Academy of Management and Business Economics (AEDEM)

    CERN Document Server

    Gil-Lafuente, Jaime; Merigó-Lindahl, José; Soft Computing in Management and Business Economics

    2012-01-01

    This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing researc...

  15. Marketing plan for business start-up

    OpenAIRE

    Kaisar, Jabed

    2016-01-01

    The marketing plan for the startup company concentrates on the affordable and effective marketing strategies for the new company with the limited budget for marketing. In this thesis, the shoe company named Jalkani is selected as the case study for the marketing plan. In the age of Internet, the marketing becomes more complex with the combination of the traditional advertising (paid advertisements in newspapers, billboard, or television) and the model digital marketing. The costs for each ...

  16. Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance

    Directory of Open Access Journals (Sweden)

    Lili Karmela Fitriani

    2016-02-01

    Full Text Available This research is an empirical study on Batik SMEs (Small Medium Enterprises in Cirebon District, West Java. This study analyzes the effect of proactivity power business, market orientation, and competitive advantage towards marketing performance. The subjects of this research were 215 Batik SMEs in Cirebon District West Java. The analysis was done using Structural Equation Modeling (SEM, AMOS ver. 18. The result shows that proactivity power business, market orientation, and competitive advantage give positive influence on marketing performance of  Batik SMEs. The research implication is when SME businesses focus on the effort in improving their proactivity power business and competitive advantage, it will give positive impact on marketing performance. Other research finding reveals that  the orientation of customer and orientation of competitor have some effects on marketing performance. In addition, SME businesses should know what customers want and they should be able to identify their competitors in order to improve their marketing performance.

  17. Economic model of the US uranium market

    International Nuclear Information System (INIS)

    Owen, A.D.

    1984-01-01

    An economic model of the US uranium market is developed using annual data for the period 1966-81. The model consists of five stochastic equations explaining uranium consumption, forward commitments, mine production, contract prices, and spot prices. A forecasting exercise is also undertaken. By way of essential background information, however, an analysis of current trends in the international uranium market is given, followed by a summary of historical price movements in the US uranium market. A brief discussion on the current state of the US market precedes the statistical analysis. 19 footnotes and references, 3 tables

  18. Business Cycle and Risk Premium in the Colombian Stock Market

    Directory of Open Access Journals (Sweden)

    Andrés Mauricio Gómez Sánchez

    2013-11-01

    Full Text Available Through the Hodrick-Prescott methodology this paper presents a review about the relationship between the ex post risk premium of the stock market and business cycles observed in Colombia. Through quarterly information from the fourth quarter of 2001 to the third quarter of 2012, statistical evidence shows that the increase and decrease of ex post risk premium follow a countercyclical behavior in tune with existing research conducted about the United States and emerging economies, although with non-contemporary relationships with private consumption. In addition, it is found that in the last decade the Colombian risk premium follows a process of Auto Regressive Moving Average Models (ARMA, showing that there is no variation in at least two consecutive quarters and whose behavior is generated in part by external events at the domestic economic activity level experienced in near past periods.

  19. The importance of business intelligence in the bank strategic marketing

    Directory of Open Access Journals (Sweden)

    Đorđević Bojan

    2006-01-01

    Full Text Available Marketing philosophy today is inevitable for many financial institutions which are dealing with big competition in the market. Banking institutions while transforming from traditional to modern banks, must put in a first place acceptance of marketing principals, i.e. they must focus on consumers (users of bank's products & services. Implementing new technologies in business, banking market competitors are facing many innovations in products/services and processes, and a wide range of offers in banking and non-banking financial organizations. That invokes the need for modern technological solutions in gathering and processing a lot of market information and individual tracking of every client's activities (one-to-one. In those circumstances, there's great necessity to implement business intelligence system in banks, that can significantly help in finding and realization of adequate marketing strategies in banking business.

  20. Pilot study comparing market orientation culture of businesses and schools of business.

    Science.gov (United States)

    Harmon, Harry A; Webster, Robert L; Hammond, Kevin L

    2003-08-01

    A market orientation culture has been described as one that blends an organization's commitment to customer value with a process of continuously creating superior value for customers. Developing such a culture is further described as (1) obtaining information about customers, competitors, and markets, (2) examining the gathered information from a total organizational perspective, (3) deciding how to deliver superior customer value, and (4) implementing actions to provide value to customers. A market orientation culture focuses on the customer, identifies issues in the competitive environment, and coordinates all functional areas to achieve organizational objectives. Research has found businesses with higher market orientation are more successful in achieving organizational objectives. The measurement of market orientation within businesses has been empirically tested and validated. However, empirical research on market orientation in nonprofit organizations such as universities has not been examined. This study investigated market orientation within the university setting, specifically Schools of Business Administration, and compared these data with previously published data within the business sector. Data for comparative purposes were collected via a national survey. Hypothesis testing was conducted. Results indicated significantly lower market orientation culture within the schools of business as reported by AACSB Business School Deans vis-à-vis managers of business enterprises.

  1. Past, Present, and Future Business-to-Business and Industrial Marketing Research

    DEFF Research Database (Denmark)

    Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens

    2018-01-01

    This editorial summarizes both the development and impact of Peter LaPlaca, in terms of his work with and for the industrial and marketing purchasing research community, using several different perspectives. It also offers an overview of what (former) editors of other business-to-business marketing...... management journals think of Peter LaPlaca. Following that, this editorial briefly reviews dominant topics in Industrial Marketing Management....

  2. NATURE OF BUSINESS ENVIRONMENT IN INTERNATIONAL ECONOMIC RELATIONS

    Directory of Open Access Journals (Sweden)

    Zlatka Kushelieva

    2017-06-01

    Full Text Available The role and importance of the factors influencing the business environment in the economic relations of enterprises in national and international aspect are discussed. Global interdependencies have been explored and results have been drawn on the impact of international political and economic changes on the business environment of national and supranational companies.

  3. Proof of Economic Viability of Blended Learning Business Models

    Science.gov (United States)

    Druhmann, Carsten; Hohenberg, Gregor

    2014-01-01

    The discussion on economically sustainable business models with respect to information technology is lacking in many aspects of proven approaches. In the following contribution the economic viability is valued based on a procedural model for design and evaluation of e-learning business models in the form of a case study. As a case study object a…

  4. Business models in commercial media markets: Bargaining, advertising, and mixing

    OpenAIRE

    Thöne, Miriam; Rasch, Alexander; Wenzel, Tobias

    2016-01-01

    We consider a product and a media market and show how a change in the business model employed by the media platforms affects consumers, producers (or advertisers), and price negotiations for advertisements. On both markets, two firms differentiated á la Hotelling compete for consumers. On the media market, consumers can mix between the two outlets whereas on the product market, consumers have to decide for one supplier. With pay-tv, as opposed to free-to-air, mixing by consumers disappears, p...

  5. SPORTS MARKETING AS A BUSINESS FUNCTION IN MODERN SPORTS

    OpenAIRE

    Danilo Aćimović; Omer Špirtović

    2013-01-01

    Discussion about sport marketing implies its theoretical definition and generalization, and then its actual definition in sport environment. Sport marketing, belongs to the newer type of the marketing. It appeared in time of increasing activity and significance of sport in the world. Huge human potential, with which sport as an activity disposes, implied the need to organize more properly and use it purposefully. “Sport marketing belongs to business function of sport organization and represen...

  6. The Place of Digital Marketing on Turkish Small Businesses

    OpenAIRE

    Serhat Karatum

    2017-01-01

    In the 21st century, technology develops rapidly and continuously and it affects every aspect of our lives. Marketing concept has been affected by these developments. What we want from marketing and reaching in an increasingly virtualized world is to be a lot faster than the past. Also, new marketing channels have emerged as well. Turkish small businesses, the building blocks of Turkish economy, have the chance of addressing the marketing problems and solving the problems with the digital mar...

  7. Relationship Marketing: An Analysis of Relationship Business-To-Business at Multi Brand Retailers From Surfwear

    Directory of Open Access Journals (Sweden)

    Kátia Pinheiro Lamarca

    2014-06-01

    Full Text Available In the current market environment, a good relationship with clients proves to be an essential item to be worked on maintaining competitive advantages. Especially in  relationships business-to-business, between retailers and their suppliers where transactions have high economic value. The level of difficulty in managing this relationship further increases in multi brand companies, which have high offer from suppliers. Therefore, this article aims to study the degree of satisfaction of multi brand retailers in surfwear apparel segment when it comes to the relationship with their suppliers. The survey was applied to a closed mailing of companies in the sector, and the responses were analyzed to verify the accuracy of the hypotheses raised by the authors, from the previously studied literature. Specific items on the actions of relationship marketing have had higher degree of dissatisfaction, and presented interesting links between the degree of satisfaction of retailers and the years of relationship with the supplier, the number of stores and the volume of purchases effected.

  8. Business social responsibility in Ukraine: the marketing aspect

    OpenAIRE

    Firsova, S.

    2010-01-01

    The article deals with problems of researching the category "social business responsibility", ways of its realization and marketing means of implementation and support of socially responsible initiatives in Ukrainian companies.

  9. Deliverable 1.2.1 Market Analysis and Business Plan

    DEFF Research Database (Denmark)

    Peterson, Carrie Beth

    2009-01-01

    Deliverable 1.2.1 - Market Analysis and Business Plan The main objective of this deliverable is to provide a short overview of 4 communities involved in the pilots, envisaged type of solutions and architectures to be deployed (chapter 2) and market analysis at regional level (chapter 3......) with related business cases. The Market analysis will provide an overview of market requirements, current status and opportunities for the pilot service that will be provided in the context of ISISEMD. This will be realised by performing detailed studies on various sources. Proposals for business modelling...... and business cases (chapter 4) will rely on the concept of value chains. Value chains typically consist of several providers, which together produce a complex product or service....

  10. The Economic Power of Business and the Mechanisms for its Implementation

    Directory of Open Access Journals (Sweden)

    Miriasov Iurii O.

    2017-08-01

    Full Text Available The article examines the essence and nature of the phenomenon of the economic power and its derivative the market or monopoly power as a conflict of interests of the institution of business and the economic system. The existing conflict of goals between the business’s profit motive and the needs of economic system is being reinforced at the level of ownership rights. Both as the basis of this conflict and the source of economic power of business appears the hidden possibility of exclusion, embedded in private property rights, which makes it possible for owners to retain part of the economic potential in their possession and to impose their terms on the economic system on that basis. The main strategies for business as to implementing the economic power include sectoral restrictions on the productive capacity of the economic system, control of trends and directions in its technological development, expansion of business into other areas of public activities, particularly in politics, ideology, and culture. It has been defined that the main organizational form for the exercise of economic power of business is the contemporary corporation.

  11. Effect of business regulation on investment in emerging market economies

    Directory of Open Access Journals (Sweden)

    Birungi Korutaro

    2013-01-01

    Full Text Available This paper provides an empirical analysis of the business regulatory factors that influence investment in a selection of 29 emerging market economies. Both theoretical and empirical literature on the effect of the regulatory environment on investment is reviewed. A panel data analysis over the period 2003–2007 reveals that investment is influenced by secure property rights and the degree of business entry regulation. The results carry important policy implications for improving the investment climate of emerging market economies.

  12. The economics of electric energy storage and its interaction with market regulations

    International Nuclear Information System (INIS)

    He, X.

    2012-01-01

    This paper seeks to expose the interaction between the economics of EES and market regulation. An exhaustive investigation of relevant market regulations for the business of storage is conducted by examining (a) spot and futures markets, (b) ancillary services' procurement and (c) possible capacity enhancement. It is concluded that market regulation can be and should be improved in a number of ways to better recognize the value of EES. (author)

  13. Bank Liquidity, Market Participation, and Economic Growth

    OpenAIRE

    Mattana, Elena; Panetti, Ettore

    2012-01-01

    We report evidence that bank liquidity ratios (liquid assets as a percentage of total assets) decrease during the process of economic development. To reconcile this observation with (i) the increasing importance of financial markets and (ii) the increasing direct participation of individual investors in them, we build a neoclassical growth model with banks and markets. In this environment, banks engage in cross-subsidization of the impatient depositors to keep up with the competitive pressure...

  14. Predicting Market Direction from Direct Speech by Business Leaders

    OpenAIRE

    Drury, Brett M.; Almeida, José João

    2012-01-01

    Direct quotations from business leaders can communicate to the wider public the latent state of their organization as well as the beliefs of the organization's leaders. Candid quotes from business leaders can have dramatic effects upon the share price of their organization. For example, Gerald Ratner in 1991 stated that his company's products were crap and consequently his company (Ratners) lost in excess of 500 million pounds in market value. Information in quotes from business leaders can b...

  15. Historical Business Cycles and Market Integration: Evidence from Comovement

    NARCIS (Netherlands)

    Uebele, Martin

    2009-01-01

    This thesis addresses historical business cycles and market integration in Europe and America in the 19th and 20th centuries. For the analysis of historical business cycles, the widely used methodology of historical national accounting is complemented with a dynamic factor model that allows for

  16. Economic Value Of Garcinia kola Marketing In Enugu State, Nigeria ...

    African Journals Online (AJOL)

    Economic Value Of Garcinia kola Marketing In Enugu State, Nigeria. ... returns and identifying and determining the Socio-economic variables that affect the marketers net returns. Three markets, one ... EMAIL FULL TEXT EMAIL FULL TEXT

  17. Economics of palm oil marketing in Owerri, Imo State, Nigeria ...

    African Journals Online (AJOL)

    Economics of palm oil marketing in Owerri, Imo State, Nigeria. ... Data on trades socio economic factors, marketing cost and marketing margin were collected from 80 traders randomly selected from the ... EMAIL FULL TEXT EMAIL FULL TEXT

  18. Advancement of Marketing Developing Biotechnology-Based Business

    Directory of Open Access Journals (Sweden)

    Vaidas Vilmantas

    2014-09-01

    Full Text Available The article, in a complex way, analyzes the needs of marketing improvement in developing biotechnology­based business and highlights its role in the context of modern society and globalization challenges. The article distinguishes between the existing problems of biotechnology business, the present perspectives and specific characteristics of developing the marketing of biotechnological business. The paper represents the possibility of the substantial modernization of marketing tools with regard to modelling user’s behaviour, improvement in marketing strategy for the company, the correction of the elements of the marketing complex, changes in the marketing conception inside the company, product and service differentiation and renewal, the encouragement of expansion into other markets, variations in or the expansion of the target market, alternatives to the positioning strategy for the company, an increase in competitive ability and an internal impact of marketing on the varying elements. The article has referred to the analysis of scientific literature and research on the opinions of consumers and experts in the field in the context of biotechnology­based businesses.

  19. From Single Market to Economic Union

    DEFF Research Database (Denmark)

    Bartalevich, Dzmitry

    2014-01-01

    Book review of: From Single Market to Economic Union: Essays in Memory of John A. Usher / edited by N.N. Shuibhne and L.W. Gormley (Oxford: Oxford University Press, 2012, ISBN 9780199695706); viii + 431pp., £75.00 hb.......Book review of: From Single Market to Economic Union: Essays in Memory of John A. Usher / edited by N.N. Shuibhne and L.W. Gormley (Oxford: Oxford University Press, 2012, ISBN 9780199695706); viii + 431pp., £75.00 hb....

  20. Small bugs, big business: the economic power of the microbe.

    Science.gov (United States)

    Demain, A L

    2000-10-01

    The versatility of microbial biosynthesis is enormous. The most industrially important primary metabolites are the amino acids, nucleotides, vitamins, solvents, and organic acids. Millions of tons of amino acids are produced each year with a total multibillion dollar market. Many synthetic vitamin production processes are being replaced by microbial fermentations. In addition to the multiple reaction sequences of fermentations, microorganisms are extremely useful in carrying out biotransformation processes. These are becoming essential to the fine chemical industry in the production of single-isomer intermediates. Microbially produced secondary metabolites are extremely important to our health and nutrition. As a group, they have tremendous economic importance. The antibiotic market amounts to almost 30 billion dollars and includes about 160 antibiotics and derivatives such as the beta-lactam peptide antibiotics, the macrolide polyketide erythromycin, tetracyclines, aminoglycosides and others. Other important pharmaceutical products produced by microrganisms are hypocholesterolemic agents, enzyme inhibitors, immunosuppressants and antitumor compounds, some having markets of over 1 billion dollars per year. Agriculturally important secondary metabolites include coccidiostats, animal growth promotants, antihelmintics and biopesticides. The modern biotechnology industry has made a major impact in the business world, biopharmaceuticals (recombinant protein drugs, vaccines and monoclonal antibodies) having a market of 15 billion dollars. Recombinant DNA technology has also produced a revolution in agriculture and has markedly increased markets for microbial enzymes. Molecular manipulations have been added to mutational techniques as means of increasing titers and yields of microbial procresses and in discovery of new drugs. Today, microbiology is a major participant in global industry. The best is yet to come as microbes move into the environmental and energy sectors.

  1. Value in business markets: What do we know? Where are we going?

    OpenAIRE

    Lindgreen, Adam; Wynstra, Finn

    2005-01-01

    Purpose - To present a literature review on value in business markets, both from the perspective of the marketing and the purchasing and supply process.\\ud \\ud Design/methodology/approach - Explores some of the early research strands on value including value analysis and engineering, the augmented product concept, consumer values and economic value of customers. Categorizes the past and more recent research according to two distinct levels of analysis - the value of good and services versus t...

  2. Business to Business Marketing Research for Angry Birds Park Vuokatti

    OpenAIRE

    Leppävuori, Liisa

    2014-01-01

    This thesis was developed to acquire information about companies’ attitudes towards recreational days for their employees and their families. The research was commissioned by Angry Birds Park Vuokatti/ SuperPark Oy. The theoretical background for this thesis includes theory of marketing research, branding and enhancing working life balance. The theory of marketing research discusses the differences and benefits of quantitative and qualitative research, as well as using questionnaires in r...

  3. The Emergence of Industrial Marketing Management as the Leading Academic Journal in Business-to-Business Marketing

    DEFF Research Database (Denmark)

    Di Benedetto, C. Anthony; Lindgreen, Adam

    2018-01-01

    During 1994–2016, Peter LaPlaca served as editor-in-chief of Industrial Marketing Management, an era in which the research discipline surrounding business-to-business marketing showed remarkable growth and attracted the attention of scholars worldwide. This article traces the evolving maturity...... of the discipline during these years by analyzing not just statistics but also the content of the premier journal in this area, Industrial Marketing Management. The number of papers submitted and articles published per year, the growth in the journal's impact factor, the increased presence of international authors...... and editorial board members, and the arrival of meta-analyses and special issues on emerging research topics all indicate the level of maturity and scope of the business-to-business marketing research discipline attained during this period— thanks to the expert guidance and tireless efforts of Professor La...

  4. Nudge this : behavioural economics & political marketing

    OpenAIRE

    Passera, Mark

    2011-01-01

    Nudge This – Behavioural Economics & Political Marketing\\ud \\ud A key aspect of a behavioural economic paradigm is that there are limitations in defining the citizen as an informed rational processing machine. Arguing that rationality is bounded: human motivation and behaviour can be viewed as more likely to be influenced by biases, perceptions and general rules of thumbs (heuristics). \\ud \\ud Sunstein & Thaler (2008) in Nudge debunk the assumption of homo economicus and focus instead on desi...

  5. Developing business in emerging biomass energy markets

    International Nuclear Information System (INIS)

    Kadyszewski, J.

    2005-01-01

    Global market trends for forest products were reviewed in this PowerPoint presentation. The status of biomass energy products in relation to climate change and renewable energy portfolio standards was also examined. It was noted that China has increased investment in processing capacity and has increased imports of raw logs. India has doubled its imports of raw logs. Details of major tropical log producers and consumers were presented. Details of the biomass industry in the United States were presented, as well as data on fuel use at biomass energy plants and biomass energy capacity. An overview of biomass energy in the Russian far east and Siberia was presented, as well as details of activities and opportunities in Brazil and Indonesia. An economic analysis for small dry kilns was presented. Issues concerning boiler capacity in Russian companies for 2001-2005 were discussed. A case study of a biomass project from Congo was presented. It was noted that projects that replace fossil fuels can obtain revenues from the sale of carbon benefits, and that biomass energy offers the most attractive current option for the removal of carbon dioxide (CO 2 ) from the atmosphere. Details of a district heating project in Siberia were presented, and it was noted that in remote regions, costs for heat and power from biomass can be lower than costs from diesel and coal. It was concluded that there will be significant growth for biomass energy systems in the developing world, and that climate change will be an increasingly important element in advancing biomass energy. tabs., figs

  6. Economics Of Wholesale Marketing Of Tomato Fruits In Ibadan ...

    African Journals Online (AJOL)

    Economics Of Wholesale Marketing Of Tomato Fruits In Ibadan Metropolis Of Oyo State, Nigeria. ... fruits, determining marketing efficiency, margin and marketing costs associated with tomato marketing. ... EMAIL FULL TEXT EMAIL FULL TEXT

  7. SERVICES MARKETING WITHIN BUSINESS-TO-BUSINESS CONTEXT: A CONTENT ANALYSIS OF 1996 – 2014 PERIOD

    Directory of Open Access Journals (Sweden)

    Ceren Akman Biyik

    2017-06-01

    Full Text Available The aim of the study is to conduct a content analysis of services marketing within business-tobusiness context that were published between years 1996-2014. A qualitative approach was used and content analysis was conducted on 71 articles from 24 journals in this study. Firstly, thematic investigation was conducted, and then coding process was completed. According to the results of content analysis, top research topics are determined based on services marketing and business-to-business context. The findings of the study also showed the least studied topics and shed light on new research areas to the researchers in the field of services marketing and business-to-business.

  8. Sustainability in Business from a Marketing Perspective

    DEFF Research Database (Denmark)

    Tollin, Karin; Bech Christensen, Lars; Wilke, Ricky

    2015-01-01

    analyses show that top management plays a conclusive role, provided they practise a transformational leadership style. Furthermore, the analyses show that marketing can act as a driver for the company's engagement in product responsibility and social issues. The potential for marketing to further...... strengthen its role in driving corporate sustainability is made apparent. The following courses are suggested: encompassing ideas and values that express a transformational perspective on leadership; integrating corporate brand management into marketing's portfolio of core capabilities; becoming further...

  9. Digital Marketing in the Business Environment

    OpenAIRE

    Ištvanić, Marin; Crnjac Milić, Dominika; Krpić, Zdravko

    2017-01-01

    Promotion of products has become an increasingly important component in the new digital age, mostly thanks to digital marketing. The traditional form of marketing is lagging behind digital marketing, which offers users new opportunities like personalized messages or answers to a search query. There are several ways to advertise on the internet, and in this paper, ways and tools will be presented that allow digital advertising as well as their advantages an...

  10. Distributive Education. Economics of Marketing. Instructor's Curriculum.

    Science.gov (United States)

    House, John; Bruns, Joe

    Twelve lesson plans on economics of marketing are presented in this performance-based curriculum unit for distributive education. This unit is self-contained and consists of the following components: introduction (provides overview of unit content and describes why mastery of the objectives is important); performance objectives; and unit outline…

  11. Marketing planning and digital customer loyalty data in small business

    OpenAIRE

    Donnelly, Christina; Simmons, Geoff; Armstrong, Gillian; Fearne, Andrew

    2012-01-01

    Purpose – Retailer loyalty card marketing intelligence presents actual customer purchasing preferences, competitor activities and performance. Typically, extant literature implies that larger firms with formal marketing planning approaches will be more able to leverage it, structured as it is within a formalized statistical format. Small business literature on the other hand emphasizes their more informal approach to marketing planning. The purpose of this paper is to consider, for the first ...

  12. Emerging market business cycles: the cycle is the trend

    OpenAIRE

    Mark Aguiar; Gita Gopinath

    2004-01-01

    Business cycles in emerging markets are characterized by strongly counter-cyclical current accounts, consumption volatility that exceeds income volatility, and dramatic “sudden stops” in capital inflows. These features contrast with those of developed, small open economies and highlight the uniqueness of emerging markets. Nevertheless, we show that both qualitatively and quantitatively a standard dynamic stochastic, small open economy model can account for the behavior of both types of market...

  13. Market orientation and business performance: Evidence from franchising industry

    OpenAIRE

    Leea, Yong-Ki; Kim, S. H.; Seo, M. K.; Hight, S. K

    2015-01-01

    This paper examines the relationships between top management factors, franchisor market orientation, competitive strategy, and business performance within the context of Korean franchisor companies. 156 food-service franchise firms provide the basis for this empirical investigation. Findings show that top management factors such as management emphasis and risk aversion can lead to market orientation. Franchisor market orientation was found to lead differentiation and cost strategies, which, i...

  14. Business models for distributed generation in a liberalized market environment

    International Nuclear Information System (INIS)

    Gordijn, Jaap; Akkermans, Hans

    2007-01-01

    The analysis of the potential of emerging innovative technologies calls for a systems-theoretic approach that takes into account technical as well as socio-economic factors. This paper reports the main findings of several business case studies of different future applications in various countries of distributed power generation technologies, all based on a common methodology for networked business modeling and analysis. (author)

  15. The Economics of Private Business Jet Travel

    OpenAIRE

    Claire Starry; Gerald W Bernstein

    2008-01-01

    The use of private air travel for business trips has expanded rapidly over the past few decades. We estimate that the number of U.S. domestic passenger trips per year on business aircraft exceeded 17 million in 2007, or a number equal to about 40 percent of combined domestic first-class, business-class, and full-fare coach airline trips—travel options for which passengers also pay a premium for timeliness, comfort, or privacy. Once a company determines that it can benefit from private busines...

  16. Prioritising Investments in Marketing Activities to Improve Business Performance

    DEFF Research Database (Denmark)

    Martensen, Anne; Mouritsen, Jan

    2014-01-01

    The purpose of this study is to prioritise investments in marketing activities based on their effect on business performance (BP). On the basis of the European Foundation for Quality Management (EFQM) model adapted to a marketing context, four generic marketing activities are structured in two...... dimensions: (1) Small m: marketing strategy and marketing implementation and (2) big M: cross-functional coordination and innovation. Big M and small m interact and influence BP similarly. When considering investing in marketing activities to improve financial performance, the first priority is to recruit...... and retain competent employees and the second, to collect, disseminate and act upon market insight in the form of measurement of effectiveness and production of intelligence. These provide resources for the development of a customer-oriented marketing strategy that in turn helps innovation and cross...

  17. The hotel enterprise: a business system of project business on the tourism business market

    OpenAIRE

    Berc Radisic, Branka; Basan, Lorena

    2007-01-01

    As a business system, an enterprise represents a complex, dynamic, stochastic, open and organisational system. Certain specific features of a hotel enterprise as a business system of project business result from the activity it performs and from project-based business and development management. As an enterprise based on project business, its distinguishing features include the interconnectedness of business subsystems and the overlapping a hotel enterprise’s business function.

  18. ECONOMIC ANALYSIS ON MARKET POTENTIAL OF ETHIOPIAN RURAL MARKET

    Directory of Open Access Journals (Sweden)

    Shiferaw-Mitiku T.

    2014-08-01

    Full Text Available Ethiopia has taken great strides to reduce poverty and increase the welfare of its largely rural, agricultural-based population. Ethiopia, a country with rural based economy mainly from Agriculture sector which contributed with the range of 42.5 percent to 67.25 percent of the GDP for the past two decades (1990-2012. Similarly, the percentage of Rural population against the total population of the country accounts a larger coverage; with 87.38 percent for the year 1990, 85.26percent during 2000 and 82.46 percent for the year 2013. There is a steadfast growth in the total rural population from 41 million in 1990 and reached to 77.59 million in 2013 with average annual percentage growth rate of 2.8 for the past twenty three years. Very importantly, the major exportable products of the country is generated from the marketing of Agricultural produce such as coffee, khat, live animals, oilseeds, flowers, sesame, and also leather products. Above all, the consumption pattern and preference of rural consumer is changing due to the dynamic nature of marketing. However, marketers are failing to reach this largest target market of the population. This is mainly because, marketers are focusing on designing a product for urban market and when it becomes obsolete, it moves to the rural market. Indeed, it is unethical to override the marketing preference of the rural consumer. Recognizing the marketing requirements of the majority of the population would helps to bring a vibrant economic impact in the development of the nation. The present paper highlighted the major challenges and opportunities of Rural Marketing in Ethiopia, identified ways to explore the untapped Ethiopian Rural Market and identified possible recommendations and policy implications that would help to bring an improved development in the rural Ethiopia. Accordingly, the present article seeks the attention of Policy makers, Investors, Higher education curriculum developers and marketers to

  19. Economically sustainable: market synergies in hydrogen systems

    International Nuclear Information System (INIS)

    Hart, D.

    2000-01-01

    As interest in the use of hydrogen as an energy carrier grows, it is important to understand the advantages and disadvantages of a market-based approach to its introduction. While there will always be niche markets in which it makes sense to employ what is currently a comparatively expensive form of energy storage and delivery, this will not enable the sort of large-scale penetration that will allow for economies of mass-manufacture to bring the cost of hydrogen down. In addition, energy markets are becoming increasingly liberalised, and because of this it is important to understand the sort of market pressures that are arising where none have existed before. These pressures may actually lead to opportunities for hydrogen in energy storage and for use in power generation and transport fuel modes, and allow market penetration to occur more rapidly than might be the case in a centralised energy structure. In the liberalised energy market within the UK, for example, there are two areas of potentially major growth in hydrogen production and consumption: energy storage for renewable generators; and backup systems at weak electricity grid links. The first of these is due, in part, to potential changes in regulation governing the way that electricity is sold into the market, while the second is dependent more on an increasingly congested electricity grid and the high costs of building supplementary infrastructure. In both cases there is potential for the early use of hydrogen energy systems in an economically competitive environment. (author)

  20. CORPORATE BUSINESS ENVIRONMENT AS A SET OF ECONOMIC CONDITIONS FOR BUSINESS DEVELOPMENT

    Directory of Open Access Journals (Sweden)

    Svetlana A. Gusar

    2015-01-01

    Full Text Available Intellectual resources are widely used in the formation of corporate business environment. This environment is a new phenomenon in the system of socio-economic relations. The corporate business environment is a set of economic conditions for the development of entrepreneurship, business life. In this environment, exercise more incentives to work, increasing the level of economic freedom, including the freedom of movement of the resource, including intellectual, production components. It is therefore important and necessary to give its definition from the perspective of both economic and organizational-administrative relations, which is a key objective of this research. In addition, the article carried out a comprehensive assessment of how the corporate environment for the development of regional business and knowledge of the mechanisms of the effect of factors internal and external environment for the development of corporate business environment.

  1. Categories of Profit and Effectiveness of Business Activity in the System of Market Values

    Directory of Open Access Journals (Sweden)

    Niyazi Musa ogly Ismailov

    2016-10-01

    Full Text Available The article describes the approaches to the interpretation of economic categories “profit” and “effectiveness of business activity”, studies the essence and manifestations of these concepts in business that allows us to consider their place in the system of market valuables. Due to the necessity of a broader view of the success of the business, the author discussed the basic provisions of methodological individualism in the categories of economic theory of property rights. Disclosing them the author focuses on the characteristics which show the formation of operating results in achieving its ultimate goal. Details reveal a mixed situation in respect of the appointment of the rate of profit in modern conditions, the potential motives and incentives of human activity. A list of targeted economic outcomes correlates with the solved economic issues. For example, when you build and study the business model in the form of chains of forming and maintaining value the most appropriate terms that define the goal of firms are profitability, balance and optimality. In this article, the following results are obtained: 1 terminological analysis of targeted economic results, which are put in touch in an appropriate relationship to solve economic problem; 2 conclusion on the profit’s universality and absoluteness loss in direct characterization of business activity effectiveness.

  2. Informal sector, business environment and economic growth: A ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    2012-12-01

    Informal sector, business environment and economic growth: A comparative analysis of West and Central Africa ... taxes, which undermines fair competition and puts formal enterprises at a disadvantage. ... Start Date. December 1, 2012 ...

  3. Smart Growth and Economic Success: The Business Case

    Science.gov (United States)

    This report discusses how locations with housing and transportation options, a mix of uses close together, and a high quality of life can improve environmental outcomes while providing economic advantages for businesses.

  4. Ethiopian Journal of Business and Economics (The): Submissions

    African Journals Online (AJOL)

    Contributions to EJBE from academics and practitioners in the fields of Accounting and Finance, Economics, Business Management and Public ... During submission corresponding authors should include their full contact address.

  5. Business continuity management in emerging markets: the case of Jordan.

    Science.gov (United States)

    Sawalha, Ihab H; Anchor, John R

    2012-01-01

    Despite their considerable growth in last few decades, emerging markets (EM) face numerous risks that have the potential to slow down or obstruct their development. Three main issues are discussed in this paper: first, the risks facing organisations operating in emerging markets and Jordan in particular; secondly, the role of business continuity management (BCM) in emerging markets; and thirdly, potential factors that underpin the role of BCM in emerging markets. These issues are significant, as they represent the role of BCM in highly dynamic and fast changing business environments. The paper provides a discussion of the significance of BCM in reducing or preventing risks facing organisations operating in emerging markets, especially those in Jordan.

  6. Business Ethics versus Economic Incentives: Contemporary Issues and Dilemmas

    OpenAIRE

    Kulshreshtha Pravin

    2003-01-01

    This paper is based on my experience with teaching a course on ethical dilemmas faced by individuals, managers and businesses in contemporary societies. Modern economic thinking generally presumes that individuals and businesses in a society follow their own self-interest, or private economic incentives. The course highlighted the importance of ethical considerations for action that are based on consideration of others rather than ones own. Four significant ethical dilemmas of modern societie...

  7. Marketing of renewable energies. Foundations, business models, case studies

    International Nuclear Information System (INIS)

    Herbes, Carsten; Friege, Christian

    2015-01-01

    How to market green electricity or biomethane? What is the right price for renewable energy and how do you design the optimal use of social media? What impact have the EEG or electromobility to the Green Power Marketing? Does direct marketing works or is online marketing the guarantee of success? Answers to these and many other basic questions provides the band with contributions from leading scientists and renowned practitioners. For the first time they describe in a structured form the basics of marketing of renewable energies, provide an introduction to the legal and market-based features and present new business models. The book is based on the latest research results, treats all questions of marketing issues important for practitioners, provides case studies and specific recommendations. [de

  8. Inbound marketing for small business such as restaurant and cafe

    OpenAIRE

    Mahmud, Tareq Uddin

    2017-01-01

    We are living in the era of digital revolution. Everything we do, everywhere go, there is always a footprint of digitization in our day to day life. Large and small companies are also finding their way to this digitalization movement and connect to their potential customers. Primarily motivation behind this thesis came from writer’s own interest in setting up a small restaurant business. This could potentially guide other new entrepreneurs regarding digital marketing option for their busi...

  9. Discovering magic of mobile technology in business: strategic marketing perspective

    OpenAIRE

    Bolat, Elvira

    2016-01-01

    Mobile technology penetrated all aspects of social and business existence. Studies around mobile technology mostly address the use and adoption process of mobile marketing or mobile commerce from a consumer perspective rather than from a business perspective. Another concern of majority of studies on the use of mobile technology is a focus on technical nature of mobile devices despite the fact that true magic of technology resides in its mobilisation and usage – the deployment of mobile techn...

  10. Business Groups Exist in Developed Markets Also: Britain Since 1850

    OpenAIRE

    Jones, Geoffrey G.

    2016-01-01

    Diversified business groups are well-known phenomenon in emerging markets, both today and historically. This is often explained by the prevalence of institutional voids or the nature of government-business relations. It is typically assumed that such groups were much less common in developed economies, and largely disappeared during the twentieth century. This working paper contests this assumption with evidence from Britain between 1850 and the present day. During the nineteenth century merc...

  11. Marketing mix - project of a textbook for business academies

    OpenAIRE

    Zatloukalová, Zuzana

    2010-01-01

    The thesis deals with project of a textbook for business academies. The theme of the chapter of the textbook is marketing mix. The project is made in such a way the students get total information on these problems. The extant of the theme is intended for students of higher classes. The project consists of theoretical part (textbook, exercise book) and practical part (teaching at business academy).

  12. Organizational economics and health care markets.

    Science.gov (United States)

    Robinson, J C

    2001-04-01

    As health policy emphasizes the use of private sector mechanisms to pursue public sector goals, health services research needs to develop stronger conceptual frameworks for the interpretation of empirical studies of health care markets and organizations. Organizational relationships should not be interpreted exclusively in terms of competition among providers of similar services but also in terms of relationships among providers of substitute and complementary services and in terms of upstream suppliers and downstream distributors. This article illustrates the potential applicability of transactions cost economics, agency theory, and organizational economics more broadly to horizontal and vertical markets in health care. Examples are derived from organizational integration between physicians and hospitals and organizational conversions from nonprofit to for-profit ownership.

  13. Business regulation and economic growth in the Western Balkan countries

    Directory of Open Access Journals (Sweden)

    Engjell PERE

    2013-06-01

    Full Text Available Actually economic policies in many countries aimed to stimulate their economic growth, particularly after negative impact of the global economic crisis. In this regards, fiscal regulation are an important aspect of those policies, that can promote or obstacle the economic growth in general. In this point of view this paper aims to analyze the system of administration rules in different Western Balkans Countries, (which includes Albania, Bosnia & Herzegovina, Croatia, Kosovo, Macedonia (FYROM, Montenegro and Serbia. Moreover, a special attention is given investigation of the regulation and administrative facilitation aspects of doing business in the above-mentioned countries, whether this system stimulates, or not, the development of private business and economic growth.The paper is divided into three main sections. The first part provides a retrospective of economic growth in the Western Balkan countries and the dependence of this growth on global economic development. The second part proceeds with the investigations of the impact of administrative regulation on economic growth. The third part, based on an econometric model, will analyze the correlation between economic growth and elaborated indicators which present the level of business administrative regulation system. Furthermore, this last section discusses the results and concludes. In this analysis, the paper is based substantially on the data base of "Doing Business 2013" (World Bank.

  14. Marketing to Develop the Premier Medical Brand in the Huaihai Economic Zone.

    Science.gov (United States)

    Zhang, Peiying; Meng, Qingchao

    2015-06-01

    Based on the practices at Xuzhou Central Hospital, the authors analyzed the improvements in the healthcare quality and economic efficiency after implementing a brand marketing strategy. Using methods including questionnaires and business controlling means, we summarized that the improvements to the healthcare quality and economic efficiency after strategies were implemented in the areas of network, reputation, academic research, and public welfare. After the implementation of a brand marketing campaign, the medical service quality and brand reputation have been greatly improved. Meanwhile, a central hospital group was formed and gradually became the central healthcare provider in the Huaihai Economic Zone. The new marketing facilitated the drastic increase of medical service and brand reputation.

  15. Marketing strategy & organization : building sustainable business

    NARCIS (Netherlands)

    Moenaert, R.K.; Robben, H.S.J.; Gouw, de P.

    2008-01-01

    Traditional textbooks on (strategic) marketing limit themselves to a theoretical expose on how to operate an organisation in an imaginary competition. This publication provides a way of thinking and a method with which organisations truly can enhance their competitive strength, and make it

  16. Business ethics and economic growth: An empirical analysis for Turkish economy

    Directory of Open Access Journals (Sweden)

    Ekrem Erdem

    2015-12-01

    Full Text Available Purpose – The roots of the science of modern economics are originated from the ideas of Adam Smith who is not a pure economist but a moralist-philosopher. Basic concepts in the Wealth of Nations which is perceived as the hand book of economics depend on the arguments that Adam Smith suggests in his Theory of Moral Sentiments. In this theory, business ethics as a part of the Law of Sympathy appears as one of the factors that provide the invisible hand to operate properly. In light of this property, it is possible to assume business ethics as one of the components of the market mechanism. In this context, this study aims to analyse the link between business ethics and economic growth in the Turkish economy. Design/methodology/approach – The study employs bounced cheques and protested bonds for representing the degradation of business ethics and tries to show how this degradation affects economic growth in the Turkish economy for the period 1988-2013. Findings – Either illustrative or empirical results show that business ethics is an important determinant of economic growth in the Turkish economy and damaging it negatively effects the growth rate of the economy. Research limitations/implications – One of the most restrictive things conducting the present empirical analysis is the lack of various and longer data sets. Using different indicators in terms of business ethics with longer time span will definitely increase the reliability of the study. However, in the current form, results imply a policy that is capable of limiting the failures of business ethics may boost the Turkish economy up. Originality/value – The results tend to support the close link between business ethics and economic growth.

  17. Economic importance inject ethics into business activities

    Directory of Open Access Journals (Sweden)

    Orlyansky Eugenie Anatolievich

    2011-06-01

    Full Text Available This paper is devoted to finding innovative options for crisis management systems that could neutralize the cyclical nature, and would have the ability to pre-emptive response. As such a system is proposed for consideration ethic system of business. The analysis of anti-crisis potential of entrepreneurial motivation, indicated in the draft code of ethics of the Orthodox businessman.

  18. Fundamentals of space business and economics

    CERN Document Server

    Gurtuna, Ozgur

    2013-01-01

    This book provides an overview of key topics related to space business and management. Case studies and an integrative section are included to illustrate the fundamental concepts and to build intuition. Key topics in the field, such as risk management and cost management, are covered in detail.

  19. Economic effect of fusion in energy market. Economic impact of fusion deployment in energy market

    International Nuclear Information System (INIS)

    Konishi, Satoshi

    2002-01-01

    Energy model analysis estimates the significant contribution of fusion in the latter half of the century under the global environment constraints if it will be successfully developed and introduced into the market. The total possible economical impact of fusion is investigated from the aspect of energy cost savings, sales, and its effects on Gross Domestic Products. Considerable economical possibility will be found in the markets for fusion related devices, of currently developing countries, and for synthesized fuel. The value of fusion development could be evaluated from these possible economic impact in comparison with its necessary investment. (author)

  20. Business Recovery Strategies in the Economic Crisis of Recession ...

    African Journals Online (AJOL)

    This paper examines Nigeria's theoretical economic foundation, the consequence of recession generally and specifically on the Gross Domestic Product (GDP) growth rate (2008-2010) and on companies together with customers reaction. Business recovery strategies for an upturn over the economic crisis of recession in ...

  1. Business Planning and the Economic Growth of Small and Medium ...

    African Journals Online (AJOL)

    The purpose of this study was to determine the relevance of business planning the economic growth of Small and Medium Scale Enterprises (SMEs) and their ability to attract investors and loans, in the face of dwindling economic returns in Nigeria. A five point likert-type questionnaire was utilized in gathering data from 450 ...

  2. Search in the product market and the real business cycle

    OpenAIRE

    Mathä, Thomas Y.; Pierrard, Olivier

    2009-01-01

    Abstract Abstract Empirical evidence suggests that most firms operate in imperfectly competitive markets. We develop a search-matching model between wholesalers and retailers. Firms face search costs and form long-term relationships. Price bargain results in both wholesaler and retailer markups, which depend on firms? relative bargaining power. We simulate the general equilibrium model and explore the role of product market search frictions for business cycles. We conclu...

  3. Relationship finance, market finance and endogenous business cycles

    OpenAIRE

    Deidda, Luca Gabriele; Fattouh, Bassam

    2010-01-01

    This paper develops an overlapping generation model with asymmetric information in the credit market such that the interplay between relationship finance supplied by investors who monitor investment decisions ex-ante and market finance supplied by investors who relay on public information can be the source of endogenous business fluctuations. Monitoring helps reducing the inefficiency caused by moral hazard. However, the incentives of entrepreneurs to demand relationship finance to induce mon...

  4. Economic Analysis Of Sesame Marketing In Jigawa State | Kudi ...

    African Journals Online (AJOL)

    Economic Analysis Of Sesame Marketing In Jigawa State. ... The paper examines the marketing channel, structure, conduct, performance and marketing margin and efficiency of sesame. A sample of ... EMAIL FULL TEXT EMAIL FULL TEXT

  5. Economic Analysis Of Yam Marketing In Obubra Local Government ...

    African Journals Online (AJOL)

    Economic Analysis Of Yam Marketing In Obubra Local Government Area Of Cross River State, Nigeria. ... Characteristics of the sellers, marketing channels, marketing margin and efficiency were also ... EMAIL FULL TEXT EMAIL FULL TEXT

  6. NETWORK BASED BUSINESS MODEL INNOVATION TARGETING THE BOP MARKET

    DEFF Research Database (Denmark)

    Ravn, Jacob; Kroghstrup Nielsen, Martin; Lindgren, Peter

    2009-01-01

    Through innovation of products, process and business models targeting the needs of 4 billion poor people living at "the base of pyramid" (BoP) (Prahalad & Hart 2002) in developing countries the private sector can actively support poverty alleviation and at the same time reach new untouched market....... - A market is estimated a value of 5.3 trillion US$ (Hammond, Kramer, Tran, Kratz 2007). A number of researchers has dealt with the BoP - market potential and not least tried to understand how to penetrate this apparent blue ocean. Two distinct lines of thought when targeting BoP markets in developing...... & Halme 2008). The market and customer line - exemplified by soap producers trying to penetrate the BoPline - exemplified by soap producers trying to penetrate the BoP market through product adaptation selling soap in smaller packages (Hart & Christensen 2002, Prahalad 2006). Based on the case study...

  7. The Economics of Imperfect Labor Markets : Second Edition

    NARCIS (Netherlands)

    Boeri, T.; van Ours, J.C.

    2013-01-01

    Most labor economics textbooks pay little attention to actual labor markets, taking as reference a perfectly competitive market in which losing a job is not a big deal.The Economics of Imperfect Labor Markets is the only textbook to focus on imperfect labor markets and to provide a systematic

  8. Strategic Factor Markets: Expectations, Luck, and Business Strategy

    OpenAIRE

    Jay B. Barney

    1986-01-01

    Much of the current thinking about competitive strategy focuses on ways that firms can create imperfectly competitive product markets in order to obtain greater than normal economic performance. However, the economic performance of firms does not depend simply on whether or not its strategies create such markets, but also on the cost of implementing those strategies. Clearly, if the cost of strategy implementation is greater than returns obtained from creating an imperfectly competitive produ...

  9. Applied statistics for business and economics

    CERN Document Server

    Leekley, Robert M

    2010-01-01

    While there are numerous texts on the market with the same goal, this text takes a practical and effective approach to engaging students with a topic that, as the author notes, they are most likely not that interested in learning. The text accomplishes this goal quite well. … It is written in a very straightforward and understandable manner that fits its intended audience quite well. … Given that there are dozens of introductory statistics texts on the market. it has become exceedingly difficult to create one that can be truly differentiated from the rest. However, in this case, the author app

  10. Multi-Level Marketing as a business model

    Directory of Open Access Journals (Sweden)

    Bogdan Gregor

    2013-03-01

    Full Text Available Multi Level Marketing is a very popular business model in the Western countries. It is a kind of hybrid of the method of distribution of goods and the method of building a sales network. It is one of the safest (carries a very low risk ways of conducting a business activity. The knowledge about functioning of this business model, both among theoreticians (scanty literature on the subject and practitioners, is still insufficient in Poland. Thus, the presented paper has been prepared as — in the Authors' opinion — it, at least infinitesimally, bridges the gap in the recognition of Multi Level Marketing issues. The aim of the study was, first of all, to describe Multi Level Marketing, to indicate practical benefits of this business model as well as to present basic systems of calculating a commission, which are used in marketing plans of companies. The discussion was based on the study of literature and the knowledge gained in the course of free-form interviews with the leaders of the sector.

  11. Program Management Educational Needs of Idaho Business and Marketing Teachers

    Science.gov (United States)

    Kitchel, Allen; Cannon, John; Duncan, Dennis

    2009-01-01

    The purpose of this study was to determine the perceived program management professional development needs of Idaho secondary business/marketing teachers (N = 233) in order to guide pre-service curriculum development and in-service training activities. Sixty-two percent (n = 146) of the 233 teachers completed a modified version of Joerger's (2002)…

  12. Student Guide for Documenting Experiential Learning: Business Management and Marketing.

    Science.gov (United States)

    Coastline Community Coll., Fountain Valley, CA.

    Coastline Community College has developed a series of guides to assist adults who wish to obtain college credit or advanced standing in evaluating and verifying their non-college learning experiences. This guide lists the competency requirements of seven courses within the Business Management and Marketing program: Principles of Accounting,…

  13. Applied technology center business plan and market survey

    Science.gov (United States)

    Hodgin, Robert F.; Marchesini, Roberto

    1990-01-01

    Business plan and market survey for the Applied Technology Center (ATC), computer technology transfer and development non-profit corporation, is presented. The mission of the ATC is to stimulate innovation in state-of-the-art and leading edge computer based technology. The ATC encourages the practical utilization of late-breaking computer technologies by firms of all variety.

  14. Multiple job holding, local labor markets, and the business cycle

    Directory of Open Access Journals (Sweden)

    Barry T. Hirsch

    2016-04-01

    Full Text Available Abstract About 5 % of US workers hold multiple jobs, which can exacerbate or mitigate employment changes over the business cycle. Theory is ambiguous and prior literature is not fully conclusive. We examine the relationship between multiple job holding and local unemployment rates using a large Current Population Survey data set of workers in urban labor markets during 1998–2013. Labor markets with high unemployment have moderately lower rates of multiple job holding. Yet no relationship between multiple job holding and unemployment is found within markets over time, with near-zero estimates being precisely estimated. Multiple job holding is largely acyclic. JEL Classification: J21

  15. Strategic marketing audit in business management

    OpenAIRE

    Yalovega Natalya I.

    2011-01-01

    The author of the article presents own definition of the term «strategic marketing audit», identifies its goals and aims and considers stages of the process of strategic marketing audit.В статье приведено авторское определение понятия «стратегический маркетинговый аудит», определены его цель и задачи, обоснованы этапы процесса стратегического маркетингового аудита....

  16. The economics of international coal markets

    Energy Technology Data Exchange (ETDEWEB)

    Paulus, Moritz

    2012-07-13

    In the scope of four related essays this thesis analyses the Chinese domestic coal sector and coal trade policies and their respective impact on international steam coal trade economics. In particular, the thesis investigates the role of domestic transport infrastructure investment policies as well as Chinese coal export and import controls and the potential exertion of market power through such trade instruments. For this purpose, several spatial equilibrium models have been developed that enable simulation runs to compare different policy scenarios. These models also permit ex-post analyses to empirically test hypotheses of non-competitive market conduct of individual players under the assumption of Cournot behaviour. These model-based analyses yield, among others, the following findings: If coal is converted into electricity early in the Chinese energy supply chain, worldwide marginal costs of supply are substantially lower than if coal is transported via railway. This can reduce China's dependence on international imports significantly. Allocation of welfare changes, particularly in favour of Chinese consumers while rents of international producers decrease. If not only seaborne trade but also interactions and feedbacks between domestic coal markets and international trade markets are accounted for, trade volumes and prices of a China - Indonesia duopoly fit the real market outcome best in 2008. Real Chinese export quotas have been consistent with simulated exports under a Cournot-Nash strategy. Uncertainties with regard to future Chinese coal demand and coal sector policies generate significant costs for international investors and lead to a spatial and temporal reallocation of mining and infrastructure investments. The potential exertion of Chinese demand side market power would further reduce the overall investment activity of exporters.

  17. The economics of international coal markets

    International Nuclear Information System (INIS)

    Paulus, Moritz

    2012-01-01

    In the scope of four related essays this thesis analyses the Chinese domestic coal sector and coal trade policies and their respective impact on international steam coal trade economics. In particular, the thesis investigates the role of domestic transport infrastructure investment policies as well as Chinese coal export and import controls and the potential exertion of market power through such trade instruments. For this purpose, several spatial equilibrium models have been developed that enable simulation runs to compare different policy scenarios. These models also permit ex-post analyses to empirically test hypotheses of non-competitive market conduct of individual players under the assumption of Cournot behaviour. These model-based analyses yield, among others, the following findings: If coal is converted into electricity early in the Chinese energy supply chain, worldwide marginal costs of supply are substantially lower than if coal is transported via railway. This can reduce China's dependence on international imports significantly. Allocation of welfare changes, particularly in favour of Chinese consumers while rents of international producers decrease. If not only seaborne trade but also interactions and feedbacks between domestic coal markets and international trade markets are accounted for, trade volumes and prices of a China - Indonesia duopoly fit the real market outcome best in 2008. Real Chinese export quotas have been consistent with simulated exports under a Cournot-Nash strategy. Uncertainties with regard to future Chinese coal demand and coal sector policies generate significant costs for international investors and lead to a spatial and temporal reallocation of mining and infrastructure investments. The potential exertion of Chinese demand side market power would further reduce the overall investment activity of exporters.

  18. CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS-TO-BUSINESS MARKETING: EXAMPLE OF TOURISM SECTOR

    Directory of Open Access Journals (Sweden)

    Demet TUZUNKAN

    2018-04-01

    Full Text Available The aim of this study is to demonstrate how customer relationship management systems are implemented in tourism companies that do business-tobusiness marketing. The study firstly tries to explain the concepts of business-tobusiness marketing and customer relations management. The existence and implementation of customer relationship management systems, particularly in business-oriented organizations, is crucial in order to make a difference in the globalizing world where competition conditions are gradually increasing. In order to achieve this, it has been evaluated how the customer relationship management systems are formed, how they are implemented, and what advantages they provide by conducting interviews with the employees in the companies that are business-tobusiness marketing in tourism sector and business areas. In methodology, semistructured interview technique has been used which enables qualitative data collection as a method in order to reach the goal of the study. As a result of the interviews and research, it has been established that customer relations management in B2B tourism companies is quite vital to be more productive, work efficiently, support marketing activities considerably and therefore increase the sales volume.

  19. Techno-Economic, Sustainability, and Market Analysis | Bioenergy | NREL

    Science.gov (United States)

    Techno-Economic, Sustainability, and Market Analysis Techno-Economic, Sustainability, and Market Analysis NREL conducts techno-economic analyses (TEAs) for algal biofuels, thermochemical conversion, and agitating the liquid as it flows around. Algal Biofuels Techno-Economic Analysis NREL's Algae Techno

  20. Proposal of Innovative Approaches of Relationship Marketing in Business

    Directory of Open Access Journals (Sweden)

    Viliam Lendel

    2015-03-01

    Full Text Available The aim of this paper is to propose innovative approaches to relationship marketing that affect the process of building relationships with customers, based on a detailed analysis of the literary sources and the research. This proposal is supported by the information technology e-CRM and social CRM. The paper contains a detailed description of the procedure for successfully implementing innovative approaches to relationship marketing in business. This should serve mainly to marketing managers as a valuable tool in their use of innovative approaches to relationship marketing, especially in the process of obtaining innovative ideas from customers, in order to identify their needs and requirements. Furthermore, the paper contains the main results of our research aimed at identifying the extent of utilization of innovative approaches to relationship marketing in Slovak businesses. A total of 207 respondents were involved in the research (medium and large businesses and following methods were used: comparative method of qualitative evaluation method, the method of structured and structured interview method, observation, document analysis method (method of content analysis and questionnaire method.

  1. JOINING OF ECONOMIC ENTITIES AS A POSSIBILITY OF SURVIVAL ON THE MODERN MARKET

    Directory of Open Access Journals (Sweden)

    Nikolina Pavičić Rešetar

    2016-12-01

    Full Text Available In today's global market, a major challenge for every economic entity is to be competitive and achieve its objectives. The method of survival shows that those companies with the lowest costs will survive and remain on the market. G. J. Stigler explained this technique on the market share of different sized companies in the steel industry in the United States. In his method he groups enterprises by size (small, medium and large. Historically, it is known that economic entities have been joining together since the Middle Ages. At that time, traders who formed associations were not engaged only in trade, but also in transportation and monetary activity. Economic entities are still joining together today, mostly in the form of a cooperative, cluster, cooperation, public private partnership or holding. The reason for that lies in the reduction of costs, risks and competition and the possibility of increasing the capacity of economic entities. Also, it should be noted that there is a synergy effect when economic entities join together. We are witnesses of many failed businesses, which did not respond to the economic crisis and the needs of the market. The aim of this paper is to try to connect the technique of survival and joining of economic entities and show how a merger is one of the survival models that in conditions of economic crisis provides options to business entities. Only companies with the lowest costs and high-quality technology can survive and compete in today's market.

  2. Market Entry, Strategy and Business Development in Mobile Health (mHealth) Industry

    OpenAIRE

    Castaño Labajo, Víctor; Xiao, Jinsong

    2015-01-01

    Problem formulation. The European Commission considers that health care providers and potential payers may need further evidence of mobile health (mHealth) clinical and economic benefits and despite there are hundreds of mHealth initiatives, most of them did not move beyond the pilot phase.   Purpose. This thesis aims at analyzing how can mHealth companies contribute towards solving existing health care challenges while becoming successful businesses in such an immature market. The expected r...

  3. A LITERATURE REVIEW ON CAUSE-RELATED MARKETING STRATEGIC ORIENTATION IN BUSINESS RESEARCH

    Directory of Open Access Journals (Sweden)

    Marcela Sefora Sana

    2015-07-01

    Full Text Available A long time economic and social objectives have been seen as competing, but academic researchers underline that this two directions may converge in certain situations. Companies belong to communities where they develop their activities. When the social goals of the communities are related to the main objectives of the company, sustaining a social cause could produce economic benefits, in this case corporate philanthropy and shareholders interest take the same direction. Cause-related marketing is a marketing concept that gained more interest in the last three decades and exemplifies how social and economic objectives are achieved in a strategic manner in promoting campaigns. Researches in business and non-profit organizations reveal that cause-related marketing campaigns sustain the growth of market share and sales, and help at improving brands image. More and more companies and non-profit organizations find cause-related marketing as a strategic tool suitable for building long term relations to the customers, for increasing brand awareness, for gaining a social responsible corporative image, for supporting local community or for producing transformation in sustaining causes at global or international level. The study analyses the definitions of cause-related marketing the presence and evolution of the concept in the academic literature, and marketing terms that are connected more often to this concept. Comparative to non-profit marketing concept, cause-related marketing gained a larger interest in literature. On the other side, corporate philanthropy is still a concept that gains more interest than cause-related marketing in academic literature, being a more commune way used by companies in collaboration to non-profit organizations. Tided to cause-related marketing concept literature review reveals concepts as: consumer behaviour, brand image and corporate social responsibility being more often analysed. The salience of the consumer perspective

  4. Business, market and intellectual property analysis of polymer solar cells

    DEFF Research Database (Denmark)

    Damgaard Nielsen, Torben; Cruickshank, C.; Foged, S.

    2010-01-01

    and manufacturing cost leaves little room for competition on the thin film photovoltaic market. However, polymer solar cells do enable the competitive manufacture of low cost niche products and is viewed as financially viable in its currently available form in a large volume approximation. Finally, it is found......The business potential of polymer solar cells is reviewed and the market opportunities analyzed on the basis of the currently reported and projected performance and manufacturing cost of polymer solar cells. Possible new market areas are identified and described. An overview of the present patent...... and intellectual property situation is also given and a patent map of polymer solar cells is drawn in a European context. It is found that the business potential of polymer solar cells is large when taking the projections for future performance into account while the currently available performance...

  5. MARKETING CHANNELS AND DISTRIBUTION DECISIONS IN THE SPORT BUSINESS INDUSTRY

    Directory of Open Access Journals (Sweden)

    Alexandru Lucian MIHAI

    2014-11-01

    Full Text Available The sport business must determine how to get its products from the manufacturer or producer to the consumer. Additionally, in this industry, there are products produced at a point where the consumer must be present at its production to consume the product. These products are sports events, such as a professional basketball game, a football match, or a super cross race. In these types of products, the event - the product - is staged at a facility where fans will gather to watch. The sport business will have made decisions regarding the facility in relation to location and other factors that will make the facility attractive to the consumer as a place in which to consume these types of products. This paper presents a brief overview about distribution in the sport business industry, the role of distribution in marketing strategy, the selection of a distribution network, and the types of distribution intermediaries available for moving and / or offering sport business industry products.

  6. Business and economic aspects of accounting standardization in Hungary

    OpenAIRE

    Jeno Beke

    2010-01-01

    The goal of this study is to describe and summarize how the accounting standards can promote business decisions and influence economic environment. The unified, standardized accounting information system will lead to new types of analysis and data, furthermore with the possible integration of new indicators from the business management of certain countries. The results of applied regression model support that the greater demand for more informative and conservative accounting earnings due to ...

  7. GLOBAL CRISIS: SEARCHING THE ORIGINS BY BUSINESS ECONOMICS

    OpenAIRE

    POLLIFRONI Massimo

    2012-01-01

    Aim and topic of the paper is to research the causes of the current global crisis, which manifests itself in financial terms, but whose origin is due to the ethical model of reference: the question is evident both in macroeconomics and in Business Economics. Just from this last point of view, the article will attempt to highlight what should be the correct drivers of ethical management for companies oriented towards an internationalization of their business.

  8. Teaching business economics for sustainability with different interests in focus

    OpenAIRE

    Andersson, Pernilla

    2017-01-01

    Paper presented at 2nd ARTEM Organizational Creativity and Sustainability International Conference, 14th-16th September 2017, Nancy, France   Teaching business economics for sustainability with different interests in focus Author: Pernilla Andersson (for full abstract (including textboxes and table 1) see attachment) Introduction Calls for the inclusion of ‘sustainable development’ in the business curriculum has increased significantly in the wake of financial crisis and increased concern ab...

  9. Tax incentives for the economic activity of small businesses

    Directory of Open Access Journals (Sweden)

    Imanshapieva Mazika Musabekovna

    2012-08-01

    Full Text Available In article it is shown that the developed structure of the Russian small business doesn't answer problems of modernization of economy, taking into account features of subjects of small business necessity of strengthening of a role of a tax policy for regulation of their activity is given reason. The expediency of introduction in the Tax code of the Russian Federation of concepts «subjects of small business», «the small innovative enterprise» is proved. Necessity of specification of conditions and signs of reference of the organizations to subjects of small-scale business is revealed at application of the simplified system of the taxation. The expediency of change of existing approaches to formation of tax base at application of the general system of the taxation is established and recommendations about tax stimulation of economic activity of subjects of small business are offered.

  10. AN ECONOMIC ANALYSIS OF THE DETERMINANTS OF ENTREPRENEURSHIP: THE CASE OF MASVINGO INFORMAL BUSINESSES

    Directory of Open Access Journals (Sweden)

    Clainos Chidoko

    2013-03-01

    Full Text Available In the past decade, Zimbabwe has been hit by its worst economic performance since its independence in 1980. Capacity utilization shrank to ten percent and unemployment rate was above eighty percent by 2008 as the private and public sector witnessed massive retrenchments. As a result many people are finding themselves engaging in informal businesses to make ends meet. However not all people have joined the informal sector as has been witnessed by the number of people who left the country in droves to neighbouring countries. It is against this background that this research conducted an economic analysis of the determinants of entrepreneurship in Masvingo urban with an emphasis on the informal businesses. The research targeted a sample of 100 informal businesses (30 from Rujeko Light industrial area, 40 from Mucheke Light industrial area and 30 from Masvingo Central Business District. The businesses included among others flea market operators, furniture manufacturers, suppliers and producers of agricultural products, and food vendors. The research found out that level of education, gender, age, marital status, number of dependants, type of subjects studied at secondary school and vocational training are the main determinants that influence the type of business that entrepreneur ventures into. The study recommends formal training for the participants, for the businesses to continue into existence since they fill in the gap that is left vacant by most formal enterprises.

  11. Editorial: New Developments in International Business and Economics in CEECs

    Directory of Open Access Journals (Sweden)

    Łukasz Puślecki

    2015-02-01

    Full Text Available The political and economic shift of early 1990s in Central and Eastern Europe countries (CEECs initiated a fundamental process of transformation of the region's economies and firms (Galgóczi, 2002. The formerly regulated economies gradually became an integral part of the global economy (Dayan & Gorynia, 2009; Szarucki, 2013. While the unprecedented scale of change provided then a unique research setting for international business and economics scholars, there have been recent discussions about the extent to which the CEE region is still a specific business environment (Schuh & Rossmann, 2010.

  12. Digital marketing as a tool for innovation and business leverage

    Directory of Open Access Journals (Sweden)

    Andrea Cristina Marin

    2018-01-01

    Full Text Available This article presents a research that sought to clarify and evidence the evolution of the historical scenario of marketing science and the sales processes attributed to it, contextualizing how such changes of concepts through their epochs of evolution and their paradigms were applied by companies as to the present day. The speed of structural changes in the new economy and the opportunities generated by current information and communication technologies require companies to continually rethink their business, analyzing new marketing concepts that outperform traditional marketing and can be used in the digital environment as a way of attracting and relationship with customers. This is a descriptive bibliographical research with a qualitative focus, which includes a brief historical survey about the science of Marketing, as well as an investigation that discusses the technology attributed to Digital Marketing as a tool for leveraging business in the contemporary model of today's companies, based on the works of the authors who discuss the theme, such as Las Casas (2009; At the end of the research it was possible to verify that the impact of the new information and communication technologies transformed the way in which the companies are currently related using new forms of advertisements to intensify and adapt the competitiveness established by the current market parameters to other competing companies .

  13. Motivational factors in multilevel marketing business: A confirmatory approach

    Directory of Open Access Journals (Sweden)

    Sourav Jain

    2015-10-01

    Full Text Available In the present scenario of high unemployment; Multilevel Marketing (MLM generates employment for people who have no permanent source of earning. MLM system has emerged as one of the prime alternatives in the current marketing system. India has become a very popular destination of doing MLM business with high potential of growth. MLM system provides lucrative compensation that works as motivation for people to join this business. Motivation for executives of any firm plays a major role in its success. It also leads commitment of employees towards work and responsibilities. An attempt has been made to identify the motivational variables that have the highest level of contribution for joining the MLM system. Most of the MLM companies focus on compensation plan or reward system but apart from that a number of variables have been found which motivate the distributors to engage in MLM business. Further, the distributors play a vital role in the growth of the business. In this study, we also propose a motivational model to help MLM companies formulate better strategies in making a large network of people for growth of business.

  14. Football business: how markets are breaking the beautiful game

    NARCIS (Netherlands)

    van der Burg, Tsjalle

    2014-01-01

    In Football business Tsjalle van der Burg shows how the economics of football have developed and been corrupted. In a series of engaging stories he uncovers the mysteries of football finance. Van der Burg explains why if the 2013 English Premiership champions, Manchester United, had played their

  15. Market Orientation Effects on Business School Performance: Views from inside and outside the Business School

    Science.gov (United States)

    Webster, Robert L.; Hammond, Kevin L.; Rothwell, James C.

    2014-01-01

    In the world of higher education, organizational strategies may take the form of a research, teaching, student-centered, comprehensive, or international strategy, just to name a few. This manuscript reports the results of a national survey examining the possible impacts of employing a market orientation strategy within schools of business and its…

  16. New Market Business Strategies : a comparative study of selected Norwegian entrepreneurial companies

    OpenAIRE

    Tiltnes, Anders Arnesen

    2012-01-01

    This thesis is based on two assumptions: that disruptive technology changes the conditions of how new businesses are created, and that effective management methods and the adaption of internet facilitate an increasingly more rapid change in most markets. This thesis argues that any company doing business in a segmented or a new market (i.e. an entrepreneurial company) could consider using a new market business strategy. This thesis introduces the term New Market Business Strategy as a ge...

  17. Introductory statistics for business and economics theory, exercises and solutions

    CERN Document Server

    Ubøe, Jan

    2017-01-01

    This textbook discusses central statistical concepts and their use in business and economics. To endure the hardship of abstract statistical thinking, business and economics students need to see interesting applications at an early stage. Accordingly, the book predominantly focuses on exercises, several of which draw on simple applications of non-linear theory. The main body presents central ideas in a simple, straightforward manner; the exposition is concise, without sacrificing rigor.  The book bridges the gap between theory and applications, with most exercises formulated in an economic context. Its simplicity of style makes the book suitable for students at any level, and every chapter starts out with simple problems. Several exercises, however, are more challenging, as they are devoted to the discussion of non-trivial economic problems where statistics plays a central part.

  18. Do Internet Credit Markets Improve Access to Credit for Female Business Owners?

    OpenAIRE

    Barasinska, Nataliya; Schäfer, Dorothea

    2010-01-01

    Business owners and founders are a minority of any bank's business clients. Scientific studies of traditional credit markets often show a lower probability of loan approval or higher loan costs for female business owners compared to male business owners. With this background the question arises whether female business owners have to struggle with this problem less on Internet credit markets. In this current study, DIW Berlin investigated business loans on the largest German Internet platform,...

  19. BUSINESS AND HUMAN CAPITAL IN THE ECONOMIC SYSTEM: RESEARCH METHODOLOGY

    Directory of Open Access Journals (Sweden)

    I. Zikunova

    2016-01-01

    Full Text Available The paper presents the process of transformation of the role of the human factor in the economic system, it shows the importance of entrepreneurship as an intangible resource of post-industrial development. Resource value of entrepreneurship is characterized on the basis of economic analysis of the functional role of entrepreneurship in the system. Showing methodological approaches to the study of entrepreneurship presented in the works of foreign representatives of business theory

  20. Marketing and Advertising: Procter & Gamble Insights into Economics.

    Science.gov (United States)

    Reinke, Robert; And Others

    Featuring real-life examples that show economic principles at work, this document contains teaching units which are designed to supplement basic economics and consumer education textbooks in social studies, home economics, and business education classes. Written for grades 9-12, and adaptable for grades 7-8, the materials bring economic principles…

  1. 7 CFR 371.5 - Marketing and Regulatory Programs Business Services.

    Science.gov (United States)

    2010-01-01

    ... 7 Agriculture 5 2010-01-01 2010-01-01 false Marketing and Regulatory Programs Business Services... AUTHORITY § 371.5 Marketing and Regulatory Programs Business Services. (a) General statement. Marketing and Regulatory Programs Business Services (MRPBS) plans and provides for the agency's human, financial, and...

  2. Insights into the Importance of Economic Concepts to Other Introductory Business Courses

    Science.gov (United States)

    Prenshaw, Penelope J.; Taylor, Susan Washburn

    2007-01-01

    Economics is a building block for additional business knowledge. In most business curricula, the principles of economics sequence is a prerequisite for further business study. Economists have their own ideas of which economic concepts are most valued by business peers, but the authors are unaware of any published study which specifically asks…

  3. The Franchising in the Context of Development of Small and Medium-Sized Business: Organizational-Economic and Accounting Aspects

    OpenAIRE

    Makhota Alla V.

    2017-01-01

    In order to determine the organizational-economic and accounting aspects of franchising in the context of volatility of the macro-economic situation and the scarcity of entrepreneurs’ own funds, the current status of the franchising market in Ukraine, its economic essence and its role have been determined; the kinds of franchising that are known in world business practices have been provided; the types of distribution contracts that are close to the meaning of franchising have been defined; t...

  4. Economic Sustainability in International Business: Peculiarities, Methods and Approaches

    Directory of Open Access Journals (Sweden)

    Otenko Iryna Pavlivna

    2016-05-01

    Full Text Available This article is intended as a contribution to the ongoing analysis of economic sustainability in international business. This study is presented with a view toward further understanding and agreement of the key concepts of sustainability. Approaches to sustainability are considered, important benchmarks and essential characteristics of sustainable development in international business are included. The article demonstrates how the concept of economic sustainability can be applied to the business level. The main ideas of the most widespread concepts on resource management are presented. Incorporation of ESG and financial factors in the concept of sustainable investing is considered. Emissions that are responsible for climate change, namely top emitters, key issues and figures are presented.

  5. Using Real Datasets for Interdisciplinary Business/Economics Projects

    Science.gov (United States)

    Goel, Rajni; Straight, Ronald L.

    2005-01-01

    The workplace's global and dynamic nature allows and requires improved approaches for providing business and economics education. In this article, the authors explore ways of enhancing students' understanding of course material by using nontraditional, real-world datasets of particular interest to them. Teaching at a historically Black university,…

  6. Ratings of Business, Economic and Transport Borrowed Lexis

    Directory of Open Access Journals (Sweden)

    Angelika Petrėtienė

    2011-04-01

    Full Text Available In 2005, a book “Language Advice (4. Lexis. Usage of Loanwords” was published. It contains a list of loanwords of different fields discussed by the State Commission of the Lithuanian Language. In addition to each loanword, a rating is indicated. The article discusses how the loanwords of business, economic and transport fields are treated in this publication. The study showed that the majority of new business and economical loanwords are derived from the English language. The majority of them are assessed as non-recommendable barbarisms. The majority of international words of this field consist of the Latin origin words. In the transport field there is a great number of Slavic origin loanwords. They are also included into the list discussed and are assessed as non-recommendable barbarisms. Here, there are much less new loanwords than in the business and economic fields. International terms of the transport field are more diverse origin-wise than the terms used in business and economic field. The majority of international words of this field derive from the French and English languages.

  7. A New Campus of Vienna University of Economics and Business

    Directory of Open Access Journals (Sweden)

    Tsyredar Dagdanova

    2016-11-01

    Full Text Available The article deals with the issues of building of modern university campuses through the example of a new campus of Vienna University of Economics and Business – a successful project that facilitates the improvement of education quality and provides conditions for harmonious development of the individual.

  8. Small business economics: A perspective from The Netherlands

    NARCIS (Netherlands)

    A.R. Thurik (Roy)

    1990-01-01

    textabstractIn the analysis of economic phenomena either within or across industries there is room for integrating the role of small business. This contribution can be made by aggregation or generalization of the findings at the meso level, which again are partly based upon analyses at the micro

  9. International business and economic geography : knowledge, time and transactions costs

    NARCIS (Netherlands)

    McCann, Philip

    This paper sketches out how the ways in which a combination of economic geography and international business approaches can shed light on the spatial behaviour of multinational companies. The emphasis of the argument here is on the nature of the knowledge content embedded in the transactions of the

  10. Decision Sciences, Economics, Finance, Business, Computing, and Big Data: Connections

    NARCIS (Netherlands)

    C-L. Chang (Chia-Lin); M.J. McAleer (Michael); W.-K. Wong (Wing-Keung)

    2018-01-01

    textabstractThis paper provides a review of some connecting literature in Decision Sciences, Economics, Finance, Business, Computing, and Big Data. We then discuss some research that is related to the six cognate disciplines. Academics could develop theoretical models and subsequent

  11. Using Cultural Diversity in Teaching Economics: Global Business Implications

    Science.gov (United States)

    Mitry, Darryl J.

    2008-01-01

    Globalization and increasing cross-cultural interactivity have implications for education in general and may also present valuable pedagogical opportunities in the practice of teaching economics for business students. Therefore, the author investigated this proposition and offers some empirical observations from research and teaching experiments.…

  12. Implementing a Business Intelligence Environment in Local Market of Pakistan

    Directory of Open Access Journals (Sweden)

    FARIA JAMEEL

    2017-04-01

    Full Text Available The BI (Business Intelligence has gained great success during the last decade throughout the world to aid in decision support with the availability of necessary knowledge to reduce costs, increase revenues and minimize risks. The local market of Pakistan is still not very much aware of its benefits, except some multinationals which are using these tools since almost 7-8 years and earning more revenues and improved performances and a few others are under the process of implementation. The small and medium sized businesses of our local market are focused for the implementation of BI. The pros and cons are identified by analysing the BI tools being used by other large companies here in Pakistan and feasibility of these tools at small and medium enterprises is discussed so that they too may focus on their KPIs (Key Performance Indicator to increase their performance level.

  13. Economics and Design of Capacity Markets for the Power Sector

    OpenAIRE

    Peter Cramton; Axel Ockenfels

    2012-01-01

    Capacity markets are a means to assure resource adequacy. The need for a capacity market stems from several market failures the most prominent of which is the absence of a robust demand-side. Limited demand response makes market clearing problematic in times of scarcity. We present the economic motivation for a capacity market, present one specific market design that utilizes the best design features from various resource adequacy approaches analyzed in the literature, and we discuss other in...

  14. Energy and environment market conditions in Mexico. Business focus series

    International Nuclear Information System (INIS)

    1992-03-01

    The report provides: (1) an overview of the Mexican economy and the energy and environmental sectors; (2) specific market assessments of the oil and gas sector, the electric power sector, the industrial air pollution control sector, and the municipal and industrial water pollution control sector; and (3) an analysis of the Mexican business climate and procedures. Each of the sectors is projected to show significant growth over the next several years. The Mexican government has taken many positive steps to improve the country's business climate, including trade and foreign exchange liberalization, foreign investment incentives, and strengthened intellectual property regulation. The North American Free Trade Agreement is expected to further improve the business climate in Mexico

  15. Small Group Activities for Introductory Business Classes.

    Science.gov (United States)

    Mundrake, George

    1999-01-01

    Describes numerous small-group activities for the following areas of basic business education: consumer credit, marketing, business organization, entrepreneurship, insurance, risk management, economics, personal finance, business careers, global markets, and government regulation. (SK)

  16. The business of self-monitoring of blood glucose: a market profile.

    Science.gov (United States)

    Hughes, Mark D

    2009-09-01

    The market for self-monitoring of blood glucose (SMBG) approached $8.8 billion worldwide in 2008. Yet despite dramatic double-digit growth in sales of SMBG products since 1980, the business is now facing declining prices and slower dollar growth. Given that SMBG meters and test strips are viewed by consumers and insurers as essentially generic products, it will be extremely challenging for new market entrants to displace well-entrenched existing competitors without a truly innovative technology. Also, in the face of declining glucose test strip prices, market expansion can only occur through identification of more of the undiagnosed diabetes population and convincing existing diabetes patients to adopt glucose testing or to test more frequently. Ultimately, a combination of technology innovations, patient education, and economic incentives may be needed to significantly expand the SMBG market and build sustainable long-term dollar growth for SMBG vendors. 2009 Diabetes Technology Society.

  17. E-Marketing Strategies for E-Business

    OpenAIRE

    Svedic, Zorana

    2004-01-01

    A newly formed online company, eLegalDoc, is getting ready to launch their ebusiness website. The company provides simple-to-use, customizable, auto-generated, and affordable electronic legal documents over the Internet. As the success of the eLegalDoc website is greatly dependent on the effectiveness of its product positioning and traffic generation, eLegalDoc requires the development of competitive positioning strategies and a marketing strategy and tactics to leverage its business model. T...

  18. Emerging market business cycles revisited: learning about the trend

    OpenAIRE

    Boz, Emine; Daude, Christian; Durdu, C. Bora

    2011-01-01

    The data reveal that emerging markets do not differ from developed countries with regards to the variance of permanent TFP shocks relative to transitory. They do differ, however, in the degree of uncertainty agents face when formulating expectations. Based on these observations, we build an equilibrium business cycle model in which the agents cannot perfectly distinguish between the permanent and transitory components of TFP shocks. When formulating expectations, they assign some probability ...

  19. Value in business and industrial marketing: past, present, and future

    OpenAIRE

    Lindgreen, Adam; Hingley, Martin K.; Grant, David B.; Morgan, Robert E.

    2012-01-01

    This article offers an overview of research on the ‘value’ that businesses and industrial marketers analyze, create, and deliver. First, value literature (up to and around 2005 and post 2005) is discussed. This review highlights the changes in our notions of value and helps to identify seven areas for consideration that should drive future research: value proposition, relationship form, capabilities management, value metrics, temporal horizon, innovation imperative, and tactical focus. Follow...

  20. Labor markets and economic development in Malaysia.

    Science.gov (United States)

    Smith, J P

    1991-01-01

    A researcher analyzed data on male workers from 1262 households from Peninsular Malaysia (1976-1977 Malaysian Family Life Survey) to identify the leading effects of economic development for earnings and employment patterns within labor markets. All 3 major ethnic groups in Malaysia profited from the increasing levels of real income over time. The relative income of ethnic Malays, the poorest socioeconomic class, increased more so than the Chinese and Indians. Yet the income of Chinese was 108% higher than Malays and that of Indians was 60%. The difference between Malays and Chinese grew considerably as men aged. Further economic growth resulted in higher earnings for young men than for older men. In addition, the more educated men were the higher their earnings. In fact, education was the most significant determinant of time related growth in incomes. Further, income of men who participated in job training programs grew 2 times as fast than that of men who did not participate in job training programs. Lastly, economic growth increased earnings of men in urban areas more so than those in rural areas. Malaysia had put a lot of time and resources in research and development in rubber and rice production which has resulted in continual introduction of new varieties of rubber trees and rice. These new varieties have increased production considerably. In conclusion, Malaysia was able to experience economic growth because it invested in education and job training for male workers and in research and development to advance production of its 2 most important commodities--rubber and rice.

  1. The Role of Stock Market Development on Economic Growth in ...

    African Journals Online (AJOL)

    The method of analysis used is Ordinary Least Square (OLS) techniques. The study measures the relationship between stock market development indices and economic growth. The stock market capitalization ratio was used as a proxy for market size while value traded ratio and turnover ratio were used as proxy for market ...

  2. Offshore Wind Market and Economic Analysis

    Energy Technology Data Exchange (ETDEWEB)

    Hamilton, Bruce Duncan [Navigant Consulting, Inc., Chicago, IL (United States)

    2014-08-27

    This report is the third annual assessment of the U.S. offshore wind market. It includes the following major sections: Section 1: key data on developments in the offshore wind technology sector and the global development of offshore wind projects, with a particular focus on progress in the United States; Section 2: analysis of policy developments at the federal and state levels that have been effective in advancing offshore wind deployment in the United States; Section 3: analysis of actual and projected economic impact, including regional development and job creation; Section 4: analysis of developments in relevant sectors of the economy with the potential to affect offshore wind deployment in the United States

  3. Economics of yam marketing in Umuahia, Abia state, Nigeria ...

    African Journals Online (AJOL)

    Economics of yam marketing in Umuahia, Abia state, Nigeria. ... N C Ehirim, C S Onyemauwa, E Ikheloa, I E Umezurumba ... with cost of changing form, place and adding time utilities accounting for about 76.8% variations in marketing margin.

  4. The Economic Potentials of Pineapple Marketing in Edo State, Nigeria.

    African Journals Online (AJOL)

    The Economic Potentials of Pineapple Marketing in Edo State, Nigeria. ... Agricultural marketing involves numerous lines of activities, which if well developed can sustain livelihood. It is in line with this ... EMAIL FULL TEXT EMAIL FULL TEXT

  5. Economics of Local Cow Milk Products Marketing in Kwara State ...

    African Journals Online (AJOL)

    Economics of Local Cow Milk Products Marketing in Kwara State, Nigeria. ... The marketing chain for the commodity is simple and crude. It starts from the raw cow milk processors ... EMAIL FULL TEXT EMAIL FULL TEXT · DOWNLOAD FULL ...

  6. Economic analysis of locust bean processing and marketing in Iwo ...

    African Journals Online (AJOL)

    Economic analysis of locust bean processing and marketing in Iwo local government, Osun state. ... Majority (78.3%) of the processors and marketers were making profit; 95.0% operate ... EMAIL FREE FULL TEXT EMAIL FREE FULL TEXT

  7. Economics of Irvingia marketing in Njaba Local Government Area of ...

    African Journals Online (AJOL)

    Economics of Irvingia marketing in Njaba Local Government Area of Imo state, Nigeria. ... Marketing margins, and efficiency of the respondents were estimated. Results indicate that trade in ... Full Text: EMAIL FULL TEXT EMAIL FULL TEXT

  8. Analysis of the economics of typical business applications of solar energy

    Science.gov (United States)

    1981-11-01

    An economic analysis is provided of flat plate collector systems in industrial, commercial, and agricultural business applications in a variety of locations. A key element of the analysis is the federal solar investment tax credit. The SOLCOST Solar Energy Design Program is used for the study. The differences between industrial agricultural and commercial applications are considered, as are finance and tax data and fuel data. The rate of return and payback are the criteria used to compare the economic viability of systems. Market penetration estimates for process steam were derived for seven southwestern states where direct solar radiation is highest.

  9. Exploring coping strategies of business leaders during an economic downturn

    Directory of Open Access Journals (Sweden)

    Marlise van Zyl

    2012-11-01

    Full Text Available As a large part of South Africa’s economy is based on the mining industry, this research focused on exploring the coping strategies of business leaders in the mining industry during an economic downturn. Using qualitative research within a constructivist-interpretive paradigm, the researchers sought a deeper understanding of how mining leaders cope during an economic downturn. A purposive sample of seven executive mining leaders of different mining houses was interviewed and data was analysed using Atlas.ti. A conceptual framework for understanding coping strategies at the individual, group and organisational levels for business leaders during an economic downturn was developed and is discussed here. This study contributed to theory and practice by focusing on coping responses to specific situations within a specific context instead of on general coping strategies.

  10. Business, market and intellectual property analysis of polymer solar cells

    International Nuclear Information System (INIS)

    Nielsen, Torben D.; Krebs, Frederik C.; Cruickshank, Craig; Foged, Soeren; Thorsen, Jesper

    2010-01-01

    The business potential of polymer solar cells is reviewed and the market opportunities analyzed on the basis of the currently reported and projected performance and manufacturing cost of polymer solar cells. Possible new market areas are identified and described. An overview of the present patent and intellectual property situation is also given and a patent map of polymer solar cells is drawn in a European context. It is found that the business potential of polymer solar cells is large when taking the projections for future performance into account while the currently available performance and manufacturing cost leaves little room for competition on the thin film photovoltaic market. However, polymer solar cells do enable the competitive manufacture of low cost niche products and is viewed as financially viable in its currently available form in a large volume approximation. Finally, it is found that the polymer solar cell technology is very poorly protected in Europe with the central patents being valid in only France, Germany, the Netherlands and the United Kingdom. Several countries with a large potential for PV such as Portugal and Greece are completely open and have apparently no relevant patents. This is viewed as a great advantage for the possible commercialization of polymer solar cells in a European setting as the competition for the market will be based on the manufacturing performance rather than domination by a few patent stakeholders. (author)

  11. QUANTITATIVE AND QUALITATIVE DIMENSIONS OF BUSINESS CONSULTING MARKET IN THE REPUBLIC OF MOLDOVA

    Directory of Open Access Journals (Sweden)

    Natalia LOBANOV

    2016-06-01

    Full Text Available Business-consulting services, as well as any other product, are designed to be sold;however, the recipients of such services shouldrecognize the need to invest in harnessing organizational knowledge of the enterprise, which requires a certain level of economic maturity,managerial intelligence and well developed management skills. On the other hand, the domain of business consulting services is determined by the availability of market knowledge, professional experience and technologies that match those organizational and production problems that require intervention to be resolved. These technologies and knowledge have to be systematized, adapted and incorporated into a form that allows its use and transmission by the consultant to the customer during advisory mission. This study has the aim to determine the interdependencies between supply for business consulting services in the Republic of Moldova,and for this purpose, there were investigated the following aspects: the identification of factors of influence and trends that are manifested on the local advisory services; market research performance made by an industrial survey in order to assess the situation on the market of consulting services, its advantages and constraints; formulating estimates of market development forecasts for consulting services in Moldova for the period of 2016-2020.

  12. Macro-economic factors influencing the architectural business model shift in the pharmaceutical industry.

    Science.gov (United States)

    Dierks, Raphaela Marie Louisa; Bruyère, Olivier; Reginster, Jean-Yves; Richy, Florent-Frederic

    2016-10-01

    Technological innovations, new regulations, increasing costs of drug productions and new demands are only few key drivers of a projected alternation in the pharmaceutical industry. The purpose of this review is to understand the macro economic factors responsible for the business model revolution to possess a competitive advantage over market players. Areas covered: Existing literature on macro-economic factors changing the pharmaceutical landscape has been reviewed to present a clear image of the current market environment. Expert commentary: Literature shows that pharmaceutical companies are facing an architectural alteration, however the evidence on the rationale driving the transformation is outstanding. Merger & Acquisitions (M&A) deals and collaborations are headlining the papers. Q1 2016 did show a major slowdown in M&A deals by volume since 2013 (with deal cancellations of Pfizer and Allergan, or the downfall of Valeant), but pharmaceutical analysts remain confident that this shortfall was a consequence of the equity market volatility. It seems likely that the shift to an M&A model will become apparent during the remainder of 2016, with deal announcements of Abbott Laboratories, AbbVie and Sanofi worth USD 45billion showing the appetite of big pharma companies to shift from the fully vertical integrated business model to more horizontal business models.

  13. Wildlife based business activities in Ogbe–Ijaw market of Delta state ...

    African Journals Online (AJOL)

    Wildlife based business activities in Ogbe–Ijaw market of Delta state, Nigeria. ... of procuring the products, channels for marketing the products, and risks involved in procuring wildlife products sold in the market. ... AJOL African Journals Online.

  14. What lies ahead in the gas marketing business following Enron

    International Nuclear Information System (INIS)

    Lydiatt, I.

    2004-01-01

    Energy Trust Marketing Ltd. provides gas supply and transportation services to industrial and wholesale markets in Canada and the northern United States. It also provides producer services to small oil and gas companies in Alberta. Half of Energy Trust Marketing is owned by 5 Calgary-based energy trust companies. This presentation focused on how supply markets have changed from the days when large trading merchant companies dominated the industry. In particular, this paper outlined the pre-collapse structure of energy merchants; the collapse; knee-jerk reactions; post-collapse and the new order; credit challenges; new industry dynamics; opposing views; the real loss; energy trusts; and, understanding risk and mitigation drivers. It was noted that in the current market, suppliers pay more attention to financial trading opportunities and majors are more active in areas that were dominated by utility merchants. Mid market production is now the domain of Energy Trusts who produce and expand with the lowest possible risk profile to better serve industrial and retail markets. Energy Trusts currently represent more than 10 per cent of the Western Canada Sedimentary Basin (WCSB) production. It was noted that supply economics are related to transportation costs, commodity prices, the difference between drilling costs and revenues, the maturity of both markets and reserves, and activity in other commodities. tabs., figs

  15. Marketing Mix Implementation in Small Medium Enterprises: a Study of Galeristorey Online Business

    OpenAIRE

    Sari, Rora Puspita

    2017-01-01

    The purpose of this paper is to evaluate the implementation of marketing mix in online business company, whether the online business adopt solely the traditional marketing mix model or the internet factors is also included, since the business platform itself in on social media. Descriptive research and content analysis using interview and observation were used to analyse the marketing mix implementation in Galeristorey online business. Evidence suggested that Galeristorey implemented few elem...

  16. Marketing Mix Implementation in Small Medium Enterprises: A Study of Galeristorey Online Business

    Directory of Open Access Journals (Sweden)

    Rora Puspita Sari

    2017-03-01

    Full Text Available The purpose of this paper is to evaluate the implementation of marketing mix in online business company, whether the online business adopt solely the traditional marketing mix model or the internet factors is also included, since the business platform itself in on social media. Descriptive research and content analysis using interview and observation were used to analyse the marketing mix implementation in Galeristorey online business. Evidence suggested that Galeristorey implemented few elements of the marketing mix both the traditional marketing mix and the online marketing mix. The cause of the limited use of marketing mix elements because of the barriers faced by Galeristorey as an SME. Further researcher may widen the research sample and creates empirical study on the marketing mix implementation of online business that used social media as its main business platform.DOI: 10.15408/etk.v16i1.3950

  17. Economic performance of photovoltaic water pumping systems with business model innovation in China

    International Nuclear Information System (INIS)

    Zhang, Chi; Campana, Pietro Elia; Yang, Jin; Yan, Jinyue

    2017-01-01

    Highlights: • A new business model of PV systems is proposed for PV water pumping systems (PVWP). • Three PVWP and one PV-roof scenarios are analysed to estimate economic performance. • The impacts of market incentives in four PV scenarios are insubstantial for its economic payback. • The PVWP system with added-value products will improve economy potential. - Abstract: Expansion by photovoltaic (PV) technologies in the renewable energy market requires exploring added value integrated with business model innovation. In recent years, a pilot trial of PV water pumping (PVWP) technologies for the conservation of grassland and farmland has been conducted in China. In this paper, we studied the added value of the PVWP technologies with an emphasis on the integration of the value proposition with the operation system and customer segmentation. Using the widely used existing PV business models (PV-roof) as a reference, we evaluated discounted cash flow (DCF) and net present value (NPV) under the scenarios of traditional PV roof, PVWP pilot, PVWP scale-up, and PVWP social network, where further added value via social network was included in the business model. The results show that the integrated PVWP system with social network products significantly improves the performance in areas such as the discounted payback period, internal rate of return (IRR), and return on investment (ROI). We conclude that scenario PVWP social network with business model innovation, can result in value add-ins, new sources of revenue, and market incentives. The paper also suggests that current policy incentives for PV industry are not efficient due to a limited source of revenue, and complex procedures of feed-in tariff verification.

  18. MarketBusting: strategies for exceptional business growth.

    Science.gov (United States)

    McGrath, Rita Gunther; MacMillan, Ian C

    2005-03-01

    If company leaders were granted a single wish, it would surely be for a reliable way to create new growth businesses. Business practitioners'overwhelming interest in this subject prompted the authors to conduct a three-year study of organizational growth--specifically, to find out which growth strategies were most successful. They discovered, somewhat to their surprise, that even companies in mature industries found rich new sources of growth when they reconfigured their unit of business (what they bill customers for) or their key metrics (how they measure success). In this article, the authors outline these and other moves companies can make to redefine their profit drivers and realize low-risk growth. They offer plenty of real-world examples. For instance: CHANGING YOUR UNIT OF BUSINESS: Once a conventional printing house, Madden Communications not only prints promotional materials for customers but also manages the distribution and installation of those materials on-site. Its revenues grew from dollars 1o million in 1990 to dollars 133 million in 2004, in an industry that many had come to regard as hopelessly mature. IMPROVING YOUR KEY METRICS-PARTICULARLY PRODUCTIVITY: Lamons Gasket, with dollars 80 million in revenues, built a Web site that radically improved its customers' ability to find, order, and pay for goods. The firm's market share rose along with its customer retention rate. The authors also suggest ways to identify your unit of business and associated key metrics and recognize the obstacles to changing them; review the key customer segments you serve; assess the need for new capabilities and the potential for internal resistance to change; and communicate to internal and external constituencies the changes you wish to make in your unit of business or key metrics.

  19. Economic survey of rice marketing in Anambra state, Nigeria ...

    African Journals Online (AJOL)

    This study exploratorily surveyed the process of marketing of rice in Anambra State with particular reference to rice processing, storage and pricing. The results of the analysis show that old people who are mostly illiterate but highly experienced engaged in rice marketing business. Furthermore, there is a significant ...

  20. DECREASE IN SOCIAL AND ECONOMIC CONSEQUENCES TECHNOLOGICAL DEVELOPMENT BASE INDUSTRIES BY FORMATION OF EFFECTIVE REGIONAL POLICY OF SUPPORT SMALL BUSINESS

    Directory of Open Access Journals (Sweden)

    A.G. Shelomentsev

    2006-12-01

    Full Text Available Clause is devoted to an actual problem of decrease in negative consequences of technological development of key economic branches of the industry at a regional level. During social and economic transformations to Russia to the beginning of 90th years XX of a century there has been begun complex process of re-structuring of key economic branches of the industry, including technological, social and economic transformations. During re-structuring by one of key directions of the decision of existing social problems there is a formation of effective policy of support of small business at a regional and local level. Creation of favorable conditions for development of small business allows for short time and at rather low expenses to smooth disproportions of social and economic development of territories arising at re-structuring. Flexibility inherent in small business, mobility and adaptibility to changeable market conditions can promote the decision of problems of social stability, maintenance of employment and saturation of the consumer market. Creation of the enterprises of small business on the basis of local natural-economic resources raises social and economic potential of industrial territories.

  1. Consistent Regulation of Infrastructure Businesses: Some Economic Issues

    OpenAIRE

    Flavio M. Menezes

    2008-01-01

    This paper examines some important economic aspects associated with the notion that consistency in the regulation of infrastructure businesses is a desirable feature. It makes two important points. First, it is not easy to measure consistency. In particular, one cannot simply point to different regulatory parameters as evidence of inconsistent regulatory policy. Second, even if one does observe consistency emerging from decisions made by different regulators, it does not necessarily mean that...

  2. The Choice of Entry Mode for Successful Business in an Emerging Market : Norwegian Business Operations in Indonesia

    OpenAIRE

    Ødegård, Sunniva Hellandsvik

    2016-01-01

    Master thesis Business Administration - University of Agder 2016 The main topic for this master thesis is the choice of entry mode for successful business in emerging markets, with a focus on Norwegian companies in the Indonesian market. The problem statement of the thesis is as follows: What are the main factors affecting the choice of entry mode for Norwegian companies in the Indonesian market? Several studies on the choice of entry modes have previously been conducted. Howev...

  3. Educating Business Marketers: A Lack of Common Ground in the Curriculum?

    DEFF Research Database (Denmark)

    Brennan, Ross; Skaates, Maria Anne

    2001-01-01

    The paper is concerned with the issue of curriculum development in the field of business to business marketing. While there is no single right way to teach business marketing, many students, educators and practitioners prefer a curriculum composed of a single, widely accepted body of knowledge....... By analysing textbooks (in French, German, English and Swedish) and course designs (from five countries) it is established that there is no single accepted business marketing curriculum, and that there are implicit controversies in the curriculum. The purpose of the paper is to make explicit those implicit...... controversies, and to promote debate on the transmission of business marketing knowledge through the undergraduate and postgraduate curricula....

  4. Economics and design of capacity markets for the power sector

    Energy Technology Data Exchange (ETDEWEB)

    Cramton, Peter [Maryland Univ., College Park, MD (United States). Dept. of Economics; Ockenfels, Axel [Koeln Univ. (Germany). Dept. of Economics

    2012-06-15

    Capacity markets are a means to assure resource adequacy. The need for a capacity market stems from several market failures the most prominent of which is the absence of a robust demand-side. Limited demand response makes market clearing problematic in times of scarcity. We present the economic motivation for a capacity market, present one specific market design that utilizes the best design features from various resource adequacy approaches analyzed in the literature, and we discuss other instruments to deal with the problems. We then discuss the suitability of the market for Europe and Germany in particular. (orig.)

  5. Solar photovoltaic markets, economics, technology, and potential

    Energy Technology Data Exchange (ETDEWEB)

    Blais, J.M.J.; Molinski, T.S. [Manitoba Hydro, Winnipeg, MB (Canada)]|[Emerging Energy Systems, Islamabad (Pakistan)

    2008-07-01

    Solar Photovoltaics (PV) are solid state semiconductor electronic devices that transform infrared, visible, or ultraviolet light energy from the sun directly into electrical energy. Selenium was used to create the first solar cell in 1883. In 1954, Bell Laboratories developed the modern day silicon solar cell, whereby impurities were added to silicon through a process called doping. Silicon doped with boron results in a positive electrical charge, while silicon doped with phosphorous results in a negative electrical charge. The atom collision from photons in sunlight provides the necessary energy to free a trapped electron in the doped silicon, which then may flow through a wire creating an electric current. Many different materials besides silicon are used to create solar cells, such as plastics, organic compounds, and theoretically even special paints, while other doping agents besides boron and phosphorous are also used, such as arsenic and gallium. This paper provided an introduction to solar PV and world solar PV growth and markets. A review of solar PV economics was also included. In 2008, the total installed costs of solar photovoltaic cells were in the range of 7 to 10 Canadian dollars. In addition, the advantages and disadvantages of solar PV were presented. Solar technologies under research and development were also discussed and assessed. It was concluded that although solar PV was one of the most expensive forms of renewable generation, there is great potential for solar PV to gain broader based application as costs continue to drop. 11 refs., 1 tab., 1 fig.

  6. A Business Marketing Strategy Applied to Student Retention: A Higher Education Initiative

    Science.gov (United States)

    Ackerman, Robert; Schibrowsky, John

    2008-01-01

    Relationship marketing, a concept that focuses on attracting, maintaining, and building business relationships, has enhanced the profitability of businesses. The core of the relationship marketing approach in business is that resources are directed toward strengthening ties to existing customers on the proven premise that maintaining existing…

  7. THE GLOBAL MARKET OF SMALL BUSINESSES BY E-COMMERCE PLATFORMS

    Directory of Open Access Journals (Sweden)

    Domenico CONSOLI

    2016-06-01

    Full Text Available Nowadays we live in a global market era. For small businesses (SBs, that do not have financial and human resources, to sell in a big market by an e-commerce platform can be a competitive strategy. The electronic platform can reinforce the weaknesses of an absence of a commercial network to interact with end customers, especially if they live in another country. The platform allows small businesses to operate on the long tail. In fact they can sell also few specific products /services to a large number of people in a global context. Obviously, in economic terms, Small Businesses cannot compete with the big ones that can have most advanced technology and software for information processing. However, for SBs the reduced availability of resources is not an impediment to sell in a global market. Owners of SBs can directley spend and devote part of their free time to support the online sale. Being lean and flexible enterprises they can execute more quickly orders, collected by the website, and therefore the distribution process is more fast. In the paper we describe a research on e-commerce in a small companies sample and in particular an analisys of websites and interviews, in dept, to entrepreneurs.

  8. Spillovers between energy and FX markets: The importance of asymmetry, uncertainty and business cycle

    International Nuclear Information System (INIS)

    Khalifa, Ahmed; Caporin, Massimiliano; Hammoudeh, Shawkat

    2015-01-01

    This study constructs a theoretical volatility transmission model for petroleum and FX markets, taking into account major stylized facts and uncertainty measures and the interactions between them under stages of the business cycle. It examines the impacts of those different specifications and economic factors on the spillovers between those considered markets. The results show that the impacts of the “own” shocks (petroleum on petroleum and currency on currency) are statistically significant and positive in almost all cases as expected for the models of natural gas and WTI oil, irrespectively of the currency considered. The asymmetry effect is stronger in the oil than in the natural gas markets. There is stronger and significant evidence that uncertainty affects volatility much more the mean. For the WTI oil, almost all policy and other uncertainty measures lead to an increase in the conditional variance. For currencies, coefficients are commonly significant independent of the presence of petroleum commodities in the bivariate model. The striking result for natural gas is the limited statistical relevance of the economic policy and other uncertainty measures due to the long contracts that characterize this market. Finally, common macroeconomic forces associated with the business cycle can drive these petroleum and currency markets and may cause jumps and co-jumps in the volatility of these markets. The conclusion provides policy implications of the paper’s results. - Highlights: • Examine the impacts of uncertainty measures on energy and currency interaction. • Examine the impacts of asymmetry on energy and currency interactions. • There is stronger asymmetry in oil compared to natural gas. • Uncertainty measures have an impact on volatility dynamics for oil and currencies. • Uncertainty measures do not have an impact on natural gas.

  9. Marketing of renewable energies. Foundations, business models, case studies; Marketing Erneuerbarer Energien. Grundlagen, Geschaeftsmodelle, Fallbeispiele

    Energy Technology Data Exchange (ETDEWEB)

    Herbes, Carsten [HfWU Nuertingen-Geislingen, Nuertingen (Germany); Friege, Christian (ed.)

    2015-07-01

    How to market green electricity or biomethane? What is the right price for renewable energy and how do you design the optimal use of social media? What impact have the EEG or electromobility to the Green Power Marketing? Does direct marketing works or is online marketing the guarantee of success? Answers to these and many other basic questions provides the band with contributions from leading scientists and renowned practitioners. For the first time they describe in a structured form the basics of marketing of renewable energies, provide an introduction to the legal and market-based features and present new business models. The book is based on the latest research results, treats all questions of marketing issues important for practitioners, provides case studies and specific recommendations. [German] Wie vermarktet man Oekostrom oder Biomethan? Was ist der richtige Preis fuer Erneuerbare Energien und wie gestaltet man den optimalen Einsatz von Social Media? Welche Auswirkungen haben das EEG oder die Elektromobilitaet auf das Gruenstrom-Marketing? Funktioniert Direktvertrieb oder ist Online-Marketing der Erfolgsgarant? Antworten auf diese und viele weitere grundlegende Fragen liefert dieser Band mit Beitraegen fuehrender Wissenschaftler und renommierter Praktiker. Erstmals beschreiben sie hier in strukturierter Form die Grundlagen der Vermarktung von Erneuerbaren Energien, fuehren in die gesetzlichen und marktlichen Besonderheiten ein und stellen neue Geschaeftsmodelle vor. Das Buch fusst auf aktuellen Forschungsergebnissen, behandelt saemtliche fuer Praktiker wichtige Fragen der Vermarktung, liefert Fallbeispiele und konkrete Empfehlungen.

  10. Cheating by Economics and Business Undergraduate Students: An Exploratory International Assessment

    Science.gov (United States)

    Teixeira, Aurora A. C.; Rocha, Maria Fatima

    2010-01-01

    Today's economics and business students are expected to be our future business people and potentially the economic leaders and politicians of tomorrow. Thus, their beliefs and practices are liable to affect the definition of acceptable economics and business ethics. The empirical evaluation of the phenomenon of cheating in academia has almost…

  11. The Implementation of SWOT Analysis of People Economic Empowerment Business Loan (KUPEM in Jambi Province

    Directory of Open Access Journals (Sweden)

    Susi Desmaryani

    2016-11-01

    Full Text Available The problems of SMEs today are generally only able to survive but rarely oriented towards growth and capacity development of the company. One of the problems that hinder the growth of SMEs is financing problems. The government has tried to provide financing assistance in the form of soft loans, one of which is KUPEM, but SMEs do not have the commitment to running the business with loans that have been granted by the government. This study aims to determine the implementation strategy of People Economic Empowerment Business Loan (KUPEM in the Province of Jambi. The research method used was a case study with descriptive research type. The sample consists of 125 respondents. Sampling is conducted in a nonprobability sampling and purposive sampling. Data were analyzed using SWOT analysis. The results showed that the implementation of KUPEM by the Provincial Government of Jambi through internal analysis indicates the value of the power factor is still below the weakness factor. External analysis of People Economic Empowerment Business Loan still has a big opportunity than a threat factor. Therefore, People Economic Empowerment Business Loan continues because it can help the growth of the community effort by making strategic changes. Result of the study recommend to strengthen internal factors which are the analytical skills of relevant agencies that are trusted to provide recommendations for KUPEM loans, (1 Relevant agencies create mentoring programs to enhance the ability of SMEs actors, (2 Through the relevant agencies forming a group of associations between groups of SMEs, (3 Increasing motivation to make MSMEs business through counseling activity, and improve the competence of field educators, (4 Conduct analysis of the suitability of business in accordance with local conditions (in this case the state of nature, the public taste and the target market.

  12. An Empirical Research on Non-Economic Factors That Effects Individuals Stock Market Participation Preferences

    Directory of Open Access Journals (Sweden)

    Ali BAYRAKDAROĞLU

    2015-12-01

    Full Text Available The purpose of this study, understanding the direct participation of depositors in Turkey to stock markets according to some social and behavioral factors. Because of unable to explain stock market and risk free assets market participation differences even with risk premium and low level of stock market participation led us to consider some social factors like financial literacy, risk perception, trust, short and long term market expectations. This study was conducted on 329 students Business Administration department at Faculty of Economics and Administrative Sciences of Muğla Sıtkı Koçman University by using survey technique. The data were analyzed by logistic regression showed that social factors like risk perception, financial literacy, trust to financial institutions, short and long term expectations affects the stock market participation preferences.

  13. Economic implications of ASEAN integration for Malaysia's labour market

    OpenAIRE

    Rasiah, Rajah

    2014-01-01

    This paper examines the implications of the formation of the Association of Southeast Asian Nations (ASEAN) Economic Community (AEC) in 2015 on Malaysia’s labour market. The discussion centres on the nature of the structural change that Malaysia has experienced, especially since the 1980s, and how that has impacted on its labour market. Integration into ASEAN markets has obviously helped Malaysia enjoy the synergies of regional coordination. Although Malaysia’s economic growth has been steady...

  14. A Scientometric Analysis of Publications in the Journal of Business-to-Business Marketing 1993–2014

    DEFF Research Database (Denmark)

    Young, Louise; Wilkinson, Ian; Smith, Andrew

    2015-01-01

    underlying conceptual themes: relationships, market, study, and business. But the focal mix of concepts has changed over time, from a narrower initial focus on distribution and power and conflict, to a greater focus on firm business marketing strategy and pedagogy, to a focus on networks, the Internet......ABSTRACT: Purpose: To conduct a scientometric analysis of the contents of the Journal of Business-to-Business Marketing from 1993 to 2014. Methodology/approach: The authors use the Leximancer computer-aided text analysis program, which reliably and reproducibly identifies the main concepts embedded...... and more collaborative relations, to a focus, in the most recent period, on psycho-social network concepts, such as trust and commitment. Research implications: The results complement and provide a baseline for evaluating and comparing researcher-conducted literature reviews of business marketing and JBBM...

  15. The Survey of Proactive Marketing Strategies Impacts on Business Performance during Recession; Study of Active Iranian Companies in Abbasabad Industrial Park

    OpenAIRE

    Bahram Kheiry; Ebrahim Erfani

    2013-01-01

    The performance of businesses and organizations and even their survival can be severely affected by recessions. However, all firms are not equally affected by a recession. In fact, some firms even experience better conditions in markets during recessions. Past studies and investigations about marketing in economic turbulent times and especially in proactive marketing suggest that some firms view a recession as an opportunity and develop an aggressive marketing reaction, while others cut back,...

  16. Clinical laboratory as an economic model for business performance analysis.

    Science.gov (United States)

    Buljanović, Vikica; Patajac, Hrvoje; Petrovecki, Mladen

    2011-08-15

    To perform SWOT (strengths, weaknesses, opportunities, and threats) analysis of a clinical laboratory as an economic model that may be used to improve business performance of laboratories by removing weaknesses, minimizing threats, and using external opportunities and internal strengths. Impact of possible threats to and weaknesses of the Clinical Laboratory at Našice General County Hospital business performance and use of strengths and opportunities to improve operating profit were simulated using models created on the basis of SWOT analysis results. The operating profit as a measure of profitability of the clinical laboratory was defined as total revenue minus total expenses and presented using a profit and loss account. Changes in the input parameters in the profit and loss account for 2008 were determined using opportunities and potential threats, and economic sensitivity analysis was made by using changes in the key parameters. The profit and loss account and economic sensitivity analysis were tools for quantifying the impact of changes in the revenues and expenses on the business operations of clinical laboratory. Results of simulation models showed that operational profit of €470 723 in 2008 could be reduced to only €21 542 if all possible threats became a reality and current weaknesses remained the same. Also, operational gain could be increased to €535 804 if laboratory strengths and opportunities were utilized. If both the opportunities and threats became a reality, the operational profit would decrease by €384 465. The operational profit of the clinical laboratory could be significantly reduced if all threats became a reality and the current weaknesses remained the same. The operational profit could be increased by utilizing strengths and opportunities as much as possible. This type of modeling may be used to monitor business operations of any clinical laboratory and improve its financial situation by implementing changes in the next fiscal

  17. Clinical laboratory as an economic model for business performance analysis

    Science.gov (United States)

    Buljanović, Vikica; Patajac, Hrvoje; Petrovečki, Mladen

    2011-01-01

    Aim To perform SWOT (strengths, weaknesses, opportunities, and threats) analysis of a clinical laboratory as an economic model that may be used to improve business performance of laboratories by removing weaknesses, minimizing threats, and using external opportunities and internal strengths. Methods Impact of possible threats to and weaknesses of the Clinical Laboratory at Našice General County Hospital business performance and use of strengths and opportunities to improve operating profit were simulated using models created on the basis of SWOT analysis results. The operating profit as a measure of profitability of the clinical laboratory was defined as total revenue minus total expenses and presented using a profit and loss account. Changes in the input parameters in the profit and loss account for 2008 were determined using opportunities and potential threats, and economic sensitivity analysis was made by using changes in the key parameters. The profit and loss account and economic sensitivity analysis were tools for quantifying the impact of changes in the revenues and expenses on the business operations of clinical laboratory. Results Results of simulation models showed that operational profit of €470 723 in 2008 could be reduced to only €21 542 if all possible threats became a reality and current weaknesses remained the same. Also, operational gain could be increased to €535 804 if laboratory strengths and opportunities were utilized. If both the opportunities and threats became a reality, the operational profit would decrease by €384 465. Conclusion The operational profit of the clinical laboratory could be significantly reduced if all threats became a reality and the current weaknesses remained the same. The operational profit could be increased by utilizing strengths and opportunities as much as possible. This type of modeling may be used to monitor business operations of any clinical laboratory and improve its financial situation by

  18. MARKETING STRATEGY FOR START UP BUSINESS OF BROILER PEKING DUCK FARM WITH ECO-GREEN INTEGRATED

    OpenAIRE

    Silitonga N.; Syah T.Y.R.; Erni N.

    2018-01-01

    The increasing number and the rate of Banten population growth from year to year make it as a potential market which is quite large for the development of broiler duck farming business in the future. In this case, intensive system broiler Peking duck farming which is integrated, economic, and eco-green intensive, eco-green commonly utilizes Azolla microphylla and flour of pluchea leaves and other germ plasmas as the feed supplements. As a company in Peking duck farming with Eco Green concept,...

  19. Hydrology, Water Scarcity and Market Economics

    Science.gov (United States)

    Narayanan, M.

    2008-12-01

    natural commodity. Applying the principles of Market Economics to this problem may promote the transfer of a monetary value to freshwater. In this presentation the author examines the possibility of applying principles of Market Economics to the problem in question. It is important to recognize that water is essential for the survival of all life on earth. Many water-rich states have thought of water conservation as an art that is practiced mainly in the arid states. But one has to recite the famous quote: "You will never miss water till the well runs dry." Quantity deficiency experienced by groundwater supplies are affecting many communities and furthermore federal regulations pertaining to the quality of potable or drinking water have become more stringent. It is also important to observe the fact that one can protect the environment by practicing water efficiency procedures and saving valuable water resources. It may seem that there may be heavy investment involved, however, in reality these do have a short payback period. References: Postel, Sandra L. The Last Oasis: Facing Water Scarcity. New York: W. W. Norton and Company. 1997. Worldwatch Institute, 1776 Massachusetts Ave., NW, Washington, DC 20036, Phone: 202-452-1999; FAX: 202-296-7365, wwpub@igc.apc.org. MRI Water Conservation Technical Bulletin 1, Water Conservation Best Management Practices General Practices and References; New England Interstate Water Pollution Control Commission, Wilmington, MA; 1996. Vickers, Amy; Handbook of Water Use and Conservation; WaterPlow Press, Amherst, MA; 2001; pp 2-9, 276.

  20. ENGLISH LANGUAGE IN THE ROMANIAN ECONOMIC FIELD AND BUSINESS ENVIRONMENT: A NECESSITY OR A FAD?

    Directory of Open Access Journals (Sweden)

    Monica Condruz-Bacescu

    2016-03-01

    Full Text Available The purpose of the present article is to analyse the influence of anglicisms in the Romanian economic field and business environment. English influence in Romanian, very pronounced in the current European languages, is accomplished both by taking massive lexical elements and by assigning meanings of English borrowings to Romanian words. The emergence of English words’ borrowings in our country is due to the current socio-political conditions and widening of economic-financial relations with the Western world, the English words being used by specialists for communication and information in all fields, as well as speakers who tend to practice English as the international language of communication. Major transformations in the international social-economic organization imposed the development of modern disciplines: finance, statistics, management, marketing, business administration, whose languages are subordinated to the economic field. The research is intended to provide examples of English borrowings used in the economic language. English terms, specialized or not, especially in the form of a borrowing, penetrate directly in all economic subdomains, by virtue of an interference trend (manifested internationally concerning terminologies and the relations of specialized vocabulary with the usual one. One way of English terms entering the Romanian language is the specialised texts. The article also points out terminology concerning conditions of delivery and international business transactions. The written or spoken media contributes greatly to the spread of anglicisms that inform the public on various issues and developments in the social, political, cultural and economic aspects, nationally and internationally, having an important role in English vocabulary’ modernization by borrowing from English. The conclusion of the article is that with all the difficulties of adapting to the linguistic system of the Romanian language, the English

  1. Regional statistical and economic analysis of small and medium-sized businesses development in Zhytomyr region

    Directory of Open Access Journals (Sweden)

    S.I. Pavlova

    2017-08-01

    Full Text Available Small and medium-sized businesses play an important role in the development of the regional economic system in particular and in solving a number of the following local problems: developing competition, developing the market for goods and services, providing jobs for the able-bodied population, raising living standards and improving the social environment in society. The purpose of this paper is to analyze the state and development of small and medium-sized businesses in the Zhytomyr region, to analyze its contribution to the economic development of the region, and to identify the main problems existing in the region. According to the indicators of state statistics, the author presents the general characteristics of enterprises in the Zhytomyr region from 2012 to 2016 in the context of indicators of the number of enterprises, the number of employed workers and the volume of the products sold, highlighting the activities of small enterprises and assessing their share in general levels. In addition, the paper provides the description of the activities of individual entrepreneurs. The structural comparison for the above-listed indicators of the distribution of influence on the economic system of the Zhytomyr region in terms of enterprises by size is presented. In terms of quantity 93,5 % are small enterprises that provide 31,4 % of the total number of employees with work and make up 23,1 % of the total volume of sales. Average enterprises in these indicators have 6,4 %, 62,0 % and 54,8 % respectively. The statistical and economic analysis of the structure of small enterprises by types of economic activity, by indicators of the number of registered enterprises, and by the volumes of sold products is carried out. The uniformity of the distribution is estimated using the index of the concentration coefficient. The indicators of revenues to budgets of different levels from small and medium-sized businesses are set. The paper presents and summarizes the

  2. Stock Market and Sustainable Economic Growth in Nigeria

    Directory of Open Access Journals (Sweden)

    Erasmus L Owusu

    2016-11-01

    Full Text Available This paper examines the relationship between stock market evolution and sustainable economic growth in Nigeria. The study employs Auto-Regressive Distributed Lag (ARDL-bounds testing approach and a combined stock market indicators index to examine the relationship. The paper finds that, in the long run, stock markets have no positive and at best mixed effect on economic growth in Nigeria. This finding supports the numerous past studies, which have reported negative/mixed or inconclusive results on the effects of stock markets on economic growth. The paper, therefore, concludes that, there is the need for increasing financial deepening and the removal of bottlenecks in the financial sectors of the economy by providing further public and institutional education on the value of stock markets for economic development.

  3. MARKETING OF AGRI-BUSINESSES IN ICT ENVIRONMENT

    Directory of Open Access Journals (Sweden)

    Davorin Turkalj

    2012-06-01

    Full Text Available By means of quantitative and qualitative research the doctoral dissertation has attained methodical insights into competences and usage levels of new technologies for marketing purposes in agri-businesses in the Republic of Croatia. The results and observations provided in the thesis indicate that swift action is required in order to improve the current situation and prepare farmers for forthcoming changes. In biotechnical sciences there is a need for continuous updating, research and control of interdependent processes and complex relations, which in turn creates a need for a unified system of knowledge dissemination. In order to manage a set of information arising from such processes, it is necessary to have a system that will allow us to store and transfer the acquired knowledge in a safe and simple way in real time, ensuring completeness of information. In today’s world, the key role in this process is to be played by information and communication technologies (ICT encompassing the use of computers and communication technologies, as well as technologies for information management and transfer. Together with other ICT, the Internet is a resource that can bridge the gap between professionals of different expertise on one hand and people living in rural areas and farmers on the other, as it provides a platform for interaction and dialogue. Furthermore, ICT can foster new cooperation and networking through inter-sectoral contacts between government institutions, different support agencies and farmers. The efforts to implement ICT in the agricultural sector are held back by a range of limiting factors, such as: the necessity to reconstruct the sector itself, required investments in new communication systems and adjunct platforms, low levels of computer literacy among farmers, insufficient infrastructure, etc. Taking all this into account, it is obvious that the Internet and modern technologies can be drivers of positive change in agriculture

  4. Impact of Economic Crisis on Business to the Franchise System in Romania

    OpenAIRE

    Parpandel Denisa Elena; Gãnescu Cristina; Codreanu Diana Elena

    2011-01-01

    Given the national context, but also international economic crisis, businesses are seeking the highest returns. Why would a business franchise win a bet? Because franchising is the most dynamic and powerful method practiced for business development and economic opportunity and the franchisee has the opportunity to become its own franchise architect of the scheme and detailed plan of procedures. Franchising remains a good recipe for business and crisis. What have changed because of economic di...

  5. POLITICAL RISK ON THE FINANCIAL MARKET The problem of adequate scientific assessment of business operations - the naivety of economists

    Directory of Open Access Journals (Sweden)

    Leszek Dziawgo

    2014-04-01

    Full Text Available One of the significant problems of a modern economy and economics is political risk. A destructive influence of politics on the financial market cannot be ignored. It is necessary to indicate some selected specific problems of the financial market connected with politics in the area of: public finance (including EU, monetary policy and capital market. Nowadays, the scale and dynamics of political interference in the economy and finance leads to the problem of rationality in business activities. Moreover, many hidden political factors change the political risk into immeasurable political uncertainty.

  6. CONSIDERATIONS ON THE ROLE OF FINANCIAL MARKETS IN ECONOMIC GROWTH

    Directory of Open Access Journals (Sweden)

    Carmen ALBU

    2014-06-01

    Full Text Available Generally accepted in economic literature, the financial market has a positive impact on growth in a modern economy. Nevertheless, due to the global crises starting in 2008, a number of authors are questioning today about this assertion. Among them, there are authors which are attributing as initial impulse to the crisis an exaggerated expansion of financial market (and non-covered on the real side of economy. In this study, based on economic literature and empirical evidences, we are presentig few considerations regarding the development of financial market during last decades and its role on economic growth.

  7. Capital Market Development: A Spur to Economic Growth in Nigeria

    Directory of Open Access Journals (Sweden)

    Ismail O. Fasanya

    2013-10-01

    Full Text Available This paper examines the relationship between capital market development and Nigeria’s economic growth using data covering the range of 1981 to 2010 using a Johansen Cointegration technique to test for long run relationship among the variables under study. The empirical findings from the research work suggest that the capital market is an essential catalyst for economic growth and is on the average and beneficial to the economy. However, the high costs of raising capital and structural imbalances in the market as well as inconsistent government policies may distorts the speedy growth of the market and thus, limit its positive impact on the economy.

  8. Emerging equity market and economic development: Bangladesh perspective

    OpenAIRE

    Mohajan, Haradhan; Datta, Rajib; Das, Arjun

    2011-01-01

    Bangladesh capital market is one of the smallest market in Asia but the third largest in the South Asian region. A stock market or equity market is a public entity for the trading of company stock and derivatives at an agreed price. These are securities listed on a stock exchange as well as those only traded privately. Economic development is a term that generally refers to the sustained, concerted effort of policymakers and community to promote the standard of living and economic health in a...

  9. Transaction Pattern Based on Secondary Clientelism, Business Ideology and Market Development: The case of lime market in Hui Town

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    Secondary clientelism is a special exchange relationship derived from primary clientelism. The market with transactions dependent on the secondary clientelism would be”because of”erembeddedness”. Using the lime market in Hui Town as a case, this paper tries to explore why this kind of markets could achieve market order from the perspective of the interconnection of market structure and market culture. Analysis demonstrates that, the coupling induction of structural embeddedness and cultural embeddedness is the deeper mechanism for the market development. Although the new business ideology and transactional dependence on networks originate from market structural transitions, active construction and choice behaviors of the manufacturers still manifest great importance.

  10. Marketing in the E-Business World, Parts I & II | Smith | LBS ...

    African Journals Online (AJOL)

    Marketing in the E-Business World, Parts I & II. ... Open Access DOWNLOAD FULL TEXT ... of many of Americas largest companies gather at the Waldorf Astoria Hotel in New York City for the Conference Boards Annual Marketing Conference.

  11. Energy efficiency business options for industrial end users in Latin American competitive energy markets: The case of Colombia

    Science.gov (United States)

    Botero, Sergio

    2002-01-01

    Energy markets today in Latin America and worldwide are being restructured from monopolies, either state-owned or privately-owned, to be more openly competitive and incorporate more participation from the private sector. Thus, the schemes that were formerly developed to foster end use energy efficiency are no longer applicable because they were based on mandatory regulations made with political decisions, without sufficiently considering economic feasibility. A consensus exists that the only way energy efficiency could survive in this new paradigm is by being market oriented, giving better services, and additional options to users. However; there is very little information on what end users prefer, and which options would most satisfy customers. Using Colombia as a case study, this research determines and categorizes the energy efficiency business options for large energy end users that can freely participate in the competitive energy market. The energy efficiency market is understood as a market of services aiming to increase efficiency in energy use. These services can be grouped into seven business options. A survey, following the descriptive method, was sent to energy end users in order to determine their preferences for specific energy efficiency business options, as well as the decision-making criteria taken into account for such options. This data was categorized in ten industry groups. As a conclusion, energy efficiency providers should adapt not only to the economic activity or processes of each customer, but also to the potential business options. It was also found that not all industries consider performance contracting as their most preferred option, as a matter of fact, some industries show much higher preference for conventional business options. Among end users, the divergence in option preferences contrasted with the convergence in decision-making criteria. The decision-making criteria "cost-benefit ratio" overwhelmed all other criterion. End users

  12. Funding Continuum for Private Business Owners: Evidence from the Pepperdine Private Capital Markets Project Survey

    OpenAIRE

    Maretno A. Harjoto; John K. Paglia

    2011-01-01

    The Pepperdine Private Capital Markets Project survey for business owners, administered during the spring of 2010, reveals an increasingly important role of friends and family (Friends/Family) to provide capital for privately-held businesses. Examining business owners’ perceptions of their sources of capital reveals that, overall, business owners prefer Friends/Family and angel financing as well as asset-based lenders and banks (ABL/Bank). Business owners consider Friends/Family financing to ...

  13. Economic Evaluation for Energy Business Using Real Options Pricing Method

    Energy Technology Data Exchange (ETDEWEB)

    Yun, W.C. [Korea Energy Economics Institute, Euiwang (Korea)

    2001-11-01

    Recently, facing the new era of restructuring, privatization, and liberalization the energy industry in the world is changing rapidly, and thus the uncertain factors tend to increase. This would imply that energy-related business is now confronted with new market risks as well as the simple price risks. The traditional investment valuation method using the concept of net present value (NPV) or internal rate of revenue (IRR) might not incorporate the managerial alternatives which enable managers to respond flexibly to the changes in business environment. This study pointed out the problems of the traditional discounted cash flow (DCF) method when evaluating a certain capital investment in energy industry. As an alternative, the real option pricing method (ROPM) was proposed, which is widely adopted in the field of profit projection for the venture business. In addition, when applying to energy sector the feasibility of ROPM was discussed, and the frameworks and major results of previous related studies were described. For those using the ROPM in real business, I explained the detailed procedures and solutions of ROPM, and introduced the log-transformed binomial model which provides a more efficient solution. In order to verify the usefulness of the ROPM, this study performed an empirical analysis for a virtual construction and operation project of power plant. And, the results from the ROPM was compared to those from the traditional DCF method. Based on the empirical results, the values of various investment opportunities were shown to be high. Therefore, the project not justified in terms of traditional DCF would turn into the project with a positive gross project value, properly reflecting managerial flexibilities inherent in the original project. (author). 58 refs., 32 figs., 33 tabs.

  14. Coupled Oscillator Model of the Business Cycle withFluctuating Goods Markets

    Science.gov (United States)

    Ikeda, Y.; Aoyama, H.; Fujiwara, Y.; Iyetomi, H.; Ogimoto, K.; Souma, W.; Yoshikawa, H.

    The sectoral synchronization observed for the Japanese business cycle in the Indices of Industrial Production data is an example of synchronization. The stability of this synchronization under a shock, e.g., fluctuation of supply or demand, is a matter of interest in physics and economics. We consider an economic system made up of industry sectors and goods markets in order to analyze the sectoral synchronization observed for the Japanese business cycle. A coupled oscillator model that exhibits synchronization is developed based on the Kuramoto model with inertia by adding goods markets, and analytic solutions of the stationary state and the coupling strength are obtained. We simulate the effects on synchronization of a sectoral shock for systems with different price elasticities and the coupling strengths. Synchronization is reproduced as an equilibrium solution in a nearest neighbor graph. Analysis of the order parameters shows that the synchronization is stable for a finite elasticity, whereas the synchronization is broken and the oscillators behave like a giant oscillator with a certain frequency additional to the common frequency for zero elasticity.

  15. The Common Market Film Industry: Beyond Law or Economics.

    Science.gov (United States)

    Le Duc, Don R.

    1979-01-01

    Reviews the legal and economic factors surrounding the film industries in the European Common Market member nations. Relates these factors to the inherent difficulties in fostering cooperation among members. (JMF)

  16. THE SUCCESS OF EMERGING CAPITAL MARKETS IN DETERMINING ECONOMIC GROWTH

    Directory of Open Access Journals (Sweden)

    Ion POHOAŢĂ

    2014-06-01

    Full Text Available Capital markets are regarded as “the barometer” of economic activity at the national level, but among emerging markets, the position of this segment in the economy is far from ideal. The answers that we try to offer are concerning the contribution of capital markets to the economic welfare of nations in transition from Central and Eastern Europe, using Granger causality tests. Our findings highlight that in this geographical area, the relation between capital markets and economic growth is a bidirectional one. However, although both the establishment of stock exchanges and their liberalization represented governments’ strategy of economic development, their objective was not fully achieved. Institutional transformations are required in order to attract foreign investors.

  17. 2014 Offshore Wind Market and Economic Analysis

    Energy Technology Data Exchange (ETDEWEB)

    Hamilton, Bruce [Navigant Consulting, Inc., Burlington, MA (United States)

    2014-08-25

    The objective of this report is to provide a comprehensive annual assessment of the U.S. offshore wind market.This 3rd annual report focuses on new developments that have occurred in 2014. The report provides stakeholders with a reliable and consistent data source addressing entry barriers and U.S. competitiveness in the offshore wind market. Available for download are both the full report and the report's underlying data.

  18. History versus Equilibrium Revisited: Rethinking Neoclassical Economics as the Foundation of Business Education

    Science.gov (United States)

    Clark, Charles Michael Andres

    2014-01-01

    The financial crisis was partially caused by neoclassical economic theory and theorists. This failure has prompted business educators to rethink the role of neoclassical economics as the foundation of business education. The author connects this question to the more general critique of the scientific model of business education and the old…

  19. Tax Revenue, Stock Market and Economic Growth of Pakistan

    OpenAIRE

    Muhammad Irfan Javaid Attari; Roshaiza Taha; Muhammad Imran Farooq

    2014-01-01

    The purpose of this paper is to examine the effects of capital market and fiscal policy influences in determining the nexus of economic growth in Pakistan from July 2003 to July 2012. The authors utilize ADF unit root test, Johansen Cointegration test, VECM test, Granger causality test and variance decomposition analysis to test the relationship among tax revenue, stock market and economic growth in Pakistan. Granger causality analysis is used to answer questions whether “Does tax revenue cau...

  20. 136 Tax Revenue, Stock Market and Economic Growth of Pakistan

    OpenAIRE

    Muhammad Irfan Javaid Attari; Roshaiza Taha; Muhammad Imran Farooq

    2014-01-01

    The purpose of this paper is to examine the effects of capital market and fiscal policy influences in determining the nexus of economic growth in Pakistan from July 2003 to July 2012. The authors utilize ADF unit root test, Johansen Cointegration test, VECM test, Granger causality test and variance decomposition analysis to test the relationship among tax revenue, stock market and economic growth in Pakistan. Granger causality analysis is used to answer questions whether “Does ...

  1. THE CONNECTION BETWEEN ECONOMIC GROWTH AND STOCK MARKETS

    Directory of Open Access Journals (Sweden)

    Andreea Maria PECE

    2015-04-01

    Full Text Available This paper examines the connection between economic growth and stock market performance in the case of an emerging economy, namely Romania, by using quarterly financial data, during the period 2000-2013. This topic is widely studied in the financial literature and seeks to provide an answer for the following questions: does economic growth influences the capital market, does capital market influences economic growth, or there is no connection between these variables. I have analyzed the long term relationship between economic growth and stock market for Romania, by applying Johansen cointegration test, Granger causality and Gregory Hansen cointegration test, which allows the presence of the structural breaks in the time series. The empirical results obtained highlighted that portfolio investments have a positive impact on economic growth and the GDP growth engages in turn, a long term positive capital markets return. The main conclusion of this study is that in the case of Romanian economy, is a bi-directional link between the economic growth and the capital market performance.

  2. Strategic Factor Markets Scale Free Resources and Economic Performance

    DEFF Research Database (Denmark)

    Geisler Asmussen, Christian

    2015-01-01

    -theoretic model, it shows how the impact of strategic factor markets on economic profits is influenced by product market rivalry, preexisting competitive (dis)advantages, and the interaction of acquired resources with those preexisting asymmetries. New insights include the result that resource suppliers will aim...

  3. Inequality, Credit Market Imperfection, Segmentation and Economic Growth

    NARCIS (Netherlands)

    Zhu, D.

    2001-01-01

    This paper investigates how initial inequality can causally affect economic growth when moral hazard problems exist in credit markets.Two regimes of the credit markets aiming at overcoming the moral hazard problems are analyzed.The formal one such as bank relies on intermediary between borrowers and

  4. Law Review of Islamic Capital Market Role to Support Sustainable Economic Development

    Directory of Open Access Journals (Sweden)

    Helza Nova Lita

    2014-03-01

    Full Text Available Objective - The objective of this paper is to assess on how the rule of Islamic capital markets to support   sustainable economic development and what kind of instruments can be developed.Method – The method used in this research is the study of normative juridical approach to legislation and the concept of Islamic economics through literature review.Result – Issuer's business activities related to support for environmentally friendly business activities are part of the implementation of sharia principles despite the provisions of the implementation of Islamic finance through a decision has not been stated . All types of instruments issued by issuers of sharia in Indonesia should be consistent with Islamic economic values, including the commitment to enforcement of environmentally friendly business activities.Conclusion – This finding suggests to strengthen the legal instruments in the issuer's issuance of Islamic instruments in the form of regulations issued by the Securities and Exchange Commission  and through the National Fatwa Council of Sharia.Keywords : Islamic Capital Markets, sustainable economic development, friendly environment

  5. Economic analysis of fish processing and marketing in Ogun ...

    African Journals Online (AJOL)

    Despite the high profitability of the business, fish processors identified lack of collateral security for bank loan (96.5%), erratic power supply (92.0%) and lack of modern fish processing facilities (43.4%) as their most prevailing problems. With this high level of profitability and viability in fish processing and marketing, it is ...

  6. The economics of energy market transformation programs

    International Nuclear Information System (INIS)

    Duke, R.; Kammen, D.M.

    1999-01-01

    This paper evaluates three energy-sector market transformation programs: the US Environmental Protection Agency's Green Lights program to promote on-grid efficient lighting; the World Bank Group's new Photovoltaic Market Transformation Initiative; and the federal grain ethanol subsidy. The authors develop a benefit-cost model that uses experience curves to estimate unit cost reductions as a function of cumulative production. Accounting for dynamic feedback between the demand response and price reductions from production experience raises the benefit-cost ratio (BCR) of the first two programs substantially. The BCR of the ethanol program, however, is approximately zero, illustrating a technology for which subsidization was not justified. Their results support a broader role for market transformation programs to commercialize new environmentally attractive technologies, but the ethanol experience suggests moderately funding a broad portfolio composed of technologies that meet strict selection criteria

  7. ANCHORING IN THE POLITICAL AND ECONOMIC MARKETING

    Directory of Open Access Journals (Sweden)

    Tatyana L. Shklyar

    2015-01-01

    Full Text Available The main purpose of marketing, both ineconomy and in politics is to attract themaximum number of customers or voters, maximizing customer satisfaction and ,ideally, improve the quality of life.The author, in various aspects, thetechnology of anchoring used in NLP, to attract customers and voters, both in the economy and in politics.In different examples demonstrate theoverall impact on the psychology of the consumer. Separating policy and the economy, marketers are missing something. The author proposes to look at how psychologicalanchors affect these two, at fi rst glance, different vector.

  8. Recent economic downturn and pulpwood markets

    Science.gov (United States)

    Peter J. Ince

    2002-01-01

    The U.S. economy entered a period of slow growth in 2000, tilting toward economic recession in 2001, the first broad economic downturn in a decade. This recent downturn was associated with a recession in U.S. industrial output from 2000 through 2001. U.S. paper and paperboard production declined from 1999 to 2001, with total production 8% lower in 2001 than the...

  9. A Simple Model to Teach Business Cycle Macroeconomics for Emerging Market and Developing Economies

    Science.gov (United States)

    Duncan, Roberto

    2015-01-01

    The canonical neoclassical model is insufficient to understand business cycle fluctuations in emerging market and developing economies. The author reformulates the model proposed by Aguiar and Gopinath (2007) in a simple setting that can be used to teach business cycle macroeconomics for emerging market and developing economies at the…

  10. Value in business markets : what do we know? where are we going?

    NARCIS (Netherlands)

    Lindgreen, A.; Wynstra, J.Y.F.

    2005-01-01

    This article presents a review of the existing literature on value in business markets, from the perspective of both business marketing and purchasing and supply management, in three steps. First, some of the early research strands on value are examined including value analysis and engineering, the

  11. Competitive Strength of Nations: Doing Business in a Global Market

    Directory of Open Access Journals (Sweden)

    Nisar Ahmad

    2013-08-01

    Full Text Available This paper is designed to study strength and capability of nations to do business under a competitive system devised and monitored by the World Trade Organization. The main objective in this attempt is to review and evaluate the impact of WTO’s policies on the economic welfare of the developing countries and to see how far the producers on the one side and consumers on the other side have benefitted in general. The study while reviewing historical experiences of countries under laissez-faire policies, examined the effectiveness of the negotiations carried out by the WTO for enhancing international trade. The study found that under the infant industry argument, many of the WTO member countries are still protecting their businesses and violating the laid down principles of free trade. Since the WTO is to promote international trade and watch the interest of the producers, the consumers seem to have been left unattended. As a result of which the corporate sector continues to maintain its hold in protecting their monopolies in various forms. The study strongly recommends consumer protection rather than producer protection as the fundamental goal for the WTO to keep in view in its policy prescriptions.

  12. What determines the exchange rate: economic factors or market sentiment?

    OpenAIRE

    Gregory P. Hopper

    1997-01-01

    Do economic factors influence exchange rates? Or does market sentiment play a bigger role? Are short-run exchange rates predictable? Greg Hopper reviews exchange-rate economics, focusing on what is predictable and what isn't. He also examines the practical implications of exchange-rate theories for currency option pricing, risk management, and portfolio selection.

  13. Correlates of Student Bachelor of Business Administration Satisfaction and School Reputation Influencing Perceived Market Value

    Science.gov (United States)

    Blau, Gary; Halbert, Terry; Atwater, Craig; Kershner, Ronald; Zuckerman, M. Michael

    2016-01-01

    This study compares correlates of two outcomes: satisfaction with a bachelor of business administration degree, and business school reputation influencing students' perceived market value to potential employers. A sample of 261 graduating business school seniors completed a fall 2014 survey measuring these outcomes and a number of correlates.…

  14. The Economics of the Commodity Market Operations.

    Science.gov (United States)

    1986-06-01

    32 D. HEDGING ........................................................................ 33 E. SPECULATING...Result of Chernobyl’s Nuclear Accident ........................................... 49 It. e -Mr i7s0 I LIST OF FIGURES *4. 1. Example of a Perfect Hedge ...briefly. The reason for this is the power of arbitrage . Arbitrage is the simultaneous purchase of a futures contract in one market against the sale

  15. Use Of Instruments For Environmental Marketing In Economic Activity Of Agricultural Enterprises

    OpenAIRE

    Oleksiy Shkuratov; Irina Voronetska

    2012-01-01

    Improved marketing mechanism of agricultural enterprise through the introduction of environmental marketing. Grounded place, tasks and functions of environmental marketing in integrated environmental and economic management.

  16. Economic and legal conceptual framework of viral marketing

    Directory of Open Access Journals (Sweden)

    Kostić Marija

    2015-01-01

    Full Text Available Electronic and online communications are modern, and perhaps the most common form of communication between individuals and legal entities, and thus have become one of the most used ways of market communication. Viral marketing is evolving into the dominant form of marketing and exchange of information for the purpose of advertising, promoting, or achieving other goals. In this paper we present and analyse the phenomenon of viral marketing-its purpose, effects, and power of influence, and discuss it in terms of ethical and legal standards. Special emphasis is placed on the right to privacy and personal data protection, harassment, acting in good faith and in accordance with good business practices, the presentation of false or fraudulent information. The advantages and disadvantages of this type of marketing activity have been observed.

  17. Characteristics of the brand building on the business (B2B market

    Directory of Open Access Journals (Sweden)

    Gligorijević Mirjana

    2011-01-01

    Full Text Available This paper analyzes the characteristics of the brand building in the business (B2B market. Branding strategy at the business market is complex and difficult to implement because of the many limiting factors. Building a brand in the business market is marked by very specific characteristics of industrial products. The value of B2B brands is built through functional characteristics and performances of the product (functional values and emotional value, which together guarantee the delivery a unique experience of business customers. All marketing mix tools can be considered to be branding instruments. The purpose of this paper is to emphasize the importance of applying a branding strategy on business market.

  18. Destination Marketing through a Utility Business Model: The Case of Cyprus

    OpenAIRE

    Machlouzarides, Haris

    2009-01-01

    Traditional business models that used to govern the operations of travel and tourism businesses defined in a rigid way their functional areas and the relationships among them. The advent of Information and Communication Technologies (ICT) has driven the transformation of these business models into novel destination marketing models. The Cyprus Tourism Organisation (CTO) recognising the need of establishing an explicit model for managing the process of destination marketing has developed an in...

  19. Basic Business and Economics: Rationale for a Course in Small Business Management.

    Science.gov (United States)

    Swanson, Robert A.

    1979-01-01

    Stating that small business represents most of the nation's business but that business courses focus on corporate giants, the author presents arguments for a course in small business management. This course could prepare students for small business opportunities and provide an understanding of the nature of small business management and ownership.…

  20. E-marketing channels : The digital influence on small sized businesses

    OpenAIRE

    Lam, Linh

    2010-01-01

    The inception of e-marketing is from the middle of 1990s. Since then the number of companies who apply it are increasing. E-marketing can bring many advantages for business such as cost effective, worldwide reach and access, time, space, interactivity, value added and competition. The traditional ways of doing e-marketing are still going on. Yet, e-marketing having rising up provides not less convenience for businesses. The cost of conducting business is especially cheaper. It becomes the pro...

  1. Inbound Marketing - a new concept in digital business

    OpenAIRE

    Bezovski, Zlatko

    2015-01-01

    The Inbound Marketing, as an Internet marketing concept or a strategy, found its roots in permission marketing and content marketing. As a holistic approach it also incorporates other acknowledged online marketing techniques like search engine optimization (SEO), social media marketing, e-mail marketing, CRM, web automation etc. The main idea behind Inbound Marketing is to attract visitors to a website by creating and distributing useful content, convert those visitors into leads, earn their ...

  2. Globalization, capital market and economic development in Nigeria

    Directory of Open Access Journals (Sweden)

    Olanrewaju Adewole Adediran

    2015-01-01

    Full Text Available This article examines the economic integration caused by globalization and effect of capital market in Nigeria context. It establishes the type of relationship and level of significance of globalization and capital market on the economic development. Globalization concept is framed as import plus export divided by growth ratio. The capital market was determined in terms of proxy (by GDP by price index. The growth ratio assessed the level of development using econometric model. The results suggest that sound economic reform and financial policies are necessary to achieve sustainable development in Nigeria. However, there is need to increase exports, reduce imports and control exchange rate for Nigeria to achieve sustainable economic development.

  3. Cybernetic Security and Business Intelligence in the System of Diagnostics of Economic Security of the Enterprise

    Directory of Open Access Journals (Sweden)

    Ruslan Skrynkovskyy

    2017-10-01

    Full Text Available The purpose of the article is to determine the place, the role and features of cybernetic security and improve the business intelligence scheme in the system of diagnosing economic security of the enterprise. It had been found out that: 1 the term “cybernetic security of an enterprise” should be understood as the state of the protection of the cybernetic space of the whole enterprise or individual objects of its information infrastructure (computer system, computer data, etc. from the risk of external cybernetic influence, which ensures their sustainable development and the formation of prospects, as well as timely detection, prevention and neutralization of real and potential cybernetic interruptions and threats to the interests of the enterprise; 2 the main components of cybernetic security in the system of diagnostics of economic security of the enterprise are: investigation of information and telecommunication systems and cryptosystems of the opposing sides; cybernetic effects; protection of information sphere. It was established that the main task of business intelligence in the system of diagnosing economic security of the enterprise is the verification of the reliability of business information, the provision of cybernetic protection of information resources, information and communication technologies and systems and the elimination of the possibility of misinformation of senior management by the managers of the middle level, suppliers, marketing intermediaries, clientele, competitors or contact audiences of the enterprise. The prospect of further research in this direction is the development of a system of goals of the polycriterial diagnostics of the activity (economic diagnostics of the enterprise (on the basis of the isolation and systematization of its diagnostic purposes, taking into account the presented results of the study.

  4. OPPORTUNITIES AND CHALLENGES FOR MICRO-SMALL AND MEDIUM BUSINESS IN INDONESIA FACING ASEAN ECONOMIC COMMUNITY

    OpenAIRE

    Raden Aswin Rahadi

    2016-01-01

    This research is a part of a continuous study to analyze the opportunities and challenges for micro-small and medium business in Indonesia when facing ASEAN Economic Community (AEC) in 2016. It has its own uniqueness, as it will combine the point of view between current business owners and current literature study synthesis on business perception towards AEC. Ten business owners have been interviewed. The results suggested AEC provides challenges for the business owners, particularly in terms...

  5. Social Media Marketing in a Small Business: A Case Study

    OpenAIRE

    Cox, Sarah

    2012-01-01

    In today’s social media driven environment, it is essential that small businesses understand Facebook, Twitter, and the strategies behind using social media for growing their business. Unfortunately, many small businesses do not have a strategy when they begin using social media. The purpose of this study is to understand how the owner of a small business, recognized for using social media to grow the business, uses social media to engage consumers. A case study is presented, followed by an i...

  6. Resources of the workers of small and medium business and their well-being in the labor market

    Directory of Open Access Journals (Sweden)

    Yu Yu Chilipenok

    2016-12-01

    Full Text Available The article presents the results of the study aimed to describe the employee of small and medium business as a subject of the contemporary Russian social and labor relations in terms of his resource endowments. From the theoretical point of view, the study was conducted within the resource-based approach: the main resources of small and medium business employees, their behavior in the labor market as depending on the resource supply were analyzed on the data of the Russian monitoring of the economic situation and the health of the population (RLMS of the National Research University “Higher School of Economics”. The employees’ well-being in the labor market was measured by the fear to lose one’s jobs, and confidence in the ability and the desire to find a new job. Based on the empirical data the authors identify average, normal levels of resource endowments, and the features of the subject of social and labor relations in the light of particular levels of different resources supply. The authors note the low economic security of small and medium business employees as a reason for the financial factor to have a decisive influence on the behavior of this category of workers in the labor market. There also conclusions about the importance of information and innovative resource and workers’ health to realize their independent position in the labor market and get ready for the labor mobility.

  7. Causal inference in economics and marketing.

    Science.gov (United States)

    Varian, Hal R

    2016-07-05

    This is an elementary introduction to causal inference in economics written for readers familiar with machine learning methods. The critical step in any causal analysis is estimating the counterfactual-a prediction of what would have happened in the absence of the treatment. The powerful techniques used in machine learning may be useful for developing better estimates of the counterfactual, potentially improving causal inference.

  8. Financial Market Liberalization and Economic Growth

    NARCIS (Netherlands)

    G.A. Garita (Gus)

    2008-01-01

    textabstractThe literature has shown that it is hard to …find unambiguous evidence that financial openness yields an improvement in economic performance, particularly at the macro level. One of the major problems in empirical work is the bundling of …financial openness with a potential host of other

  9. Use of Online Information Resources by RMIT University Economics, Finance, and Marketing Students Participating in a Cooperative Education Program

    Science.gov (United States)

    Costa, Cathy

    2009-01-01

    This paper examines the use of online information resources by Economics, Finance, and Marketing 3rd year students in a cooperative education program and explores some possible factors and issues that influence how students use these resources. The nature of Work Integrated Learning (WIL) programs, the business information environment, and the…

  10. Problems of Overcoming Market Failures in the Context of Economic Crisis in the Euro Area

    Directory of Open Access Journals (Sweden)

    Alexandra Y. Pluiko

    2014-01-01

    Full Text Available The article analyses the manifestations of a market failure problem revealed during the economic crisis in the euro area, namely business cycles, market inability to ensure money circulation and avoid inflation. It is shown that the cyclicity of economic development has revealed in various degrees of economic contraction and different rates of its recovery. These differences have been exacerbated by the new procyclical factors emerged from the transition to a single currency. As for money circulation the crisis has almost no impact on the single currency functioning: the euro has maintained its position on the world market and properly performed money functions in the domestic. The goal to achieve economic development without inflation in the euro area generally has been solved successfully by the European Central Bank (ECB. However, due to the fact that the ECB in its monetary policy does not pay sufficient attention to the increased inflation in small and relatively poor countries, the crisis has been more acute in them than in large countries with low inflation. The goals of ensuring money circulation and avoiding inflation can be settled more effectively in the euro area in case of more tight coherence in economic policy and strengthening of supranational mechanisms of economic governance.

  11. Creating marketing strategies for wedding business unit of Amari Atrium Hotel

    OpenAIRE

    Suvagondha, Apiwat; Soparat, Pattamaporn

    2008-01-01

    Abstract Date: May 29, 2008 Course: Master Thesis (EFO 705) Authors: Apiwat Suvagondha 790819 Pattamaporn Soparat 840216 Tutor: Tobias Eltebrandt Title: Creating marketing strategies for wedding business unit of Amari Atrium Hotel Problem: What should be marketing strategies for wedding business unit of Amari Atrium Hotel? Purpose: The aim of our thesis is to analyze the wedding market in Bangkok together with consumer purchasing behavior of Thai’s couple regarding to wedding ceremony in orde...

  12. Differences in decision-making criteria towards the return on marketing investment: A project business perspective

    OpenAIRE

    Smyth, H.; Lecoeuvre, L.

    2015-01-01

    Assessing the value of marketing to a business remains a thorny issue in theory and practice. Decision-making at the finance–marketing interface is under-researched, particularly for project businesses. Confronted by demands of accountability concerning the allocation of resources to meet competitive pressures, the paper examines the quality and extent of dialogue in investment decision-making. The return on investment (ROI) and marketing-specific investment (ROMI) are important factors at th...

  13. Marketing fortification of business through crowdsourcing and social responsibility: focus on South African SMEs

    OpenAIRE

    Eunice Lebogang Sesale; Solly Matshonisa Seeletse

    2017-01-01

    This paper investigates networking and related activities for marketing performance of small and medium enterprises (SMEs) for the sustainable development and the preservation of the environment. These SMEs have limited business skills and knowledge, and don`t have any marketing funds. As a clearly growing trend aspect in business, networking approaches were blended to find approaches to help these SMEs to take their market niche. Thirty-seven (37) SMEs were used as a convenience sample to ex...

  14. How Business and Marketing Ethics Can Affect Hotel Brand Image, Case: Chinese Hotel Chain

    OpenAIRE

    Guo, Xinxin

    2013-01-01

    Ethical business and marketing is the new model, and the thesis tries to explore how ethical issues impact Chinese hotel brand image. Moreover, by the combination of corporate social responsibility and customers’ value, to carry out the social values-driven marketing, the company can fully take on its social responsibility and business ethics throughout the marketing process, realizing the win-win of social benefits and company benefits. Thereby, these pave a way for ethics and brand image, a...

  15. Micro-economic analysis of the physical constrained markets: game theory application to competitive electricity markets

    Science.gov (United States)

    Bompard, E.; Ma, Y. C.; Ragazzi, E.

    2006-03-01

    Competition has been introduced in the electricity markets with the goal of reducing prices and improving efficiency. The basic idea which stays behind this choice is that, in competitive markets, a greater quantity of the good is exchanged at a lower price, leading to higher market efficiency. Electricity markets are pretty different from other commodities mainly due to the physical constraints related to the network structure that may impact the market performance. The network structure of the system on which the economic transactions need to be undertaken poses strict physical and operational constraints. Strategic interactions among producers that game the market with the objective of maximizing their producer surplus must be taken into account when modeling competitive electricity markets. The physical constraints, specific of the electricity markets, provide additional opportunity of gaming to the market players. Game theory provides a tool to model such a context. This paper discussed the application of game theory to physical constrained electricity markets with the goal of providing tools for assessing the market performance and pinpointing the critical network constraints that may impact the market efficiency. The basic models of game theory specifically designed to represent the electricity markets will be presented. IEEE30 bus test system of the constrained electricity market will be discussed to show the network impacts on the market performances in presence of strategic bidding behavior of the producers.

  16. Micro-economic analysis of the physical constrained markets: game theory application to competitive electricity markets

    Energy Technology Data Exchange (ETDEWEB)

    Bompard, E.; Ma, Y.C. [Politecnico di Torino, Dept. of Electrical Engineering, Torino (Italy); Ragazzi, E. [CERIS, Institute for Economic Research on Firms and Growth, CNR, National Research Council, Moncalieri, TO (Italy)

    2006-03-15

    Competition has been introduced in the electricity markets with the goal of reducing prices and improving efficiency. The basic idea which stays behind this choice is that, in competitive markets, a greater quantity of the good is exchanged at a lower price, leading to higher market efficiency. Electricity markets are pretty different from other commodities mainly due to the physical constraints related to the network structure that may impact the market performance. The network structure of the system on which the economic transactions needs to be undertaken poses strict physical and operational constraints. Strategic interactions among producers that game the market with the objective of maximizing their producer surplus must be taken into account when modeling competitive electricity markets. The physical constraints, specific of the electricity markets, provide additional opportunity of gaming to the market players. Game theory provides a tool to model such a context. This paper discussed the application of game theory to physical constrained electricity markets with the goal of providing tools for assessing the market performance and pinpointing the critical network constraints that may impact the market efficiency. The basic models of game theory specifically designed to represent the electricity markets will be presented. IEEE30 bus test system of the constrained electricity market will be discussed to show the network impacts on the market performances in presence of strategic bidding behavior of the producers. (authors)

  17. Economics Case Study: Harvard Business School Pedagogy Techniques: From Teaching Entrepreneurship to Influencing Business Policy through Research

    OpenAIRE

    Mamoon, Dawood

    2017-01-01

    Abstract. The case study explains the need for social entrepreneurship while remaining in the premise of mainstream economics. A detailed discussion is carried out on the vulnerabilities of economic policy making that has led to some of the new initiatives at Harvard Business School to promote such pedagogy practices at Business Schools that may eventually influence national and international policy making to the benefit of the society and not only the economies of developed and developing co...

  18. BARTER AS AN ALTERNATIVE TRADING AND FINANCING TOOL AND ITS IMPORTANCE FOR BUSINESSES IN TIMES OF ECONOMIC CRISIS

    OpenAIRE

    Uyan, Ozgul

    2017-01-01

    Purpose-Today, growing commercial and financialintegration between countries with globalization leads to intense competitionand global economic crises. Due to these developments, the companies have somedifficulties carrying on their business and managing the crises withtraditional marketing and financing techniques. So they are turning alternativemethods. One of them is barter system meaning buying and selling goods andservices without using money. Barter is an innovated form of exchange syst...

  19. 136 Tax Revenue, Stock Market and Economic Growth of Pakistan

    Directory of Open Access Journals (Sweden)

    Muhammad Irfan Javaid Attari

    2014-10-01

    Full Text Available The purpose of this paper is to examine the effects of capital market and fiscal policy influences in determining the nexus of economic growth in Pakistan from July 2003 to July 2012. The authors utilize ADF unit root test, Johansen Cointegration test, VECM test, Granger causality test and variance decomposition analysis to test the relationship among tax revenue, stock market and economic growth in Pakistan. Granger causality analysis is used to answer questions whether “Does tax revenue cause the economic growth?” or “Does tax revenue cause the capital market?”. The results demonstrate that there is a bidirectional casualty between tax revenue and economic growth; and a unidirectional causality from capital market to tax revenue. The estimated result shows that growth of Pakistan economy is strongly contributed from the high collection of direct tax revenue and the development of financial market activity. The findings of this paper have important implications to current and potential investors in Pakistan economy to understand the economic condition of Pakistan and to assist them in making their investment decision.

  20. Market reforms and 'Economic miracle' in Kazakhstan

    Directory of Open Access Journals (Sweden)

    Simon György

    2009-01-01

    Full Text Available Kazakhstan's postcommunist transition is characterized by gradual changes under the conditions of a limited democracy. These changes have embraced extensive price and trade liberalization, and resolutely promoted privatization and the building of market institutions, although structural reforms and the struggle against corruption have made little progress. The country's financial independence was established with the introduction of the tenge in 1993. Transformational recession reached its maximum in 1995, since when only the 1998 Asian and Russian crises have interrupted continuous growth. However, the Kazakh economy is very sensitive to fluctuations in world energy and mineral prices, as the extractive industries, primarily oil and gas, have a crucial role in its development.

  1. On the economic analysis of problems in energy efficiency: Market barriers, market failures, and policy implications

    International Nuclear Information System (INIS)

    Sanstad, A.H.; Koomey, J.G.; Levine, M.D.

    1993-01-01

    In his recent paper in The Energy Journal, Ronald Sutherland argues that several so-called ''market barriers'' to energy efficiency frequently cited in the literature are not market failures in the conventional sense and are thus irrelevant for energy policy. We argue that Sutherland has inadequately analyzed the idea of market barrier and misrepresented the policy implications of microeconomics. We find that economic theory, correctly interpreted, does not provide for the categorical dismissal of market barriers. We explore important methodological issues underlying the debate over market barriers, and discuss the importance of reconciling the findings of non-economic social sciences with the economic analysis of energy demand and consumer decision-making. We also scrutinize Sutherland's attempt to apply finance theory to rationalize high implicit discount rates observed in energy-related choices, and find this use of finance theory to be inappropriate

  2. On the economic analysis of problems in energy efficiency: Market barriers, market failures, and policy implications

    Energy Technology Data Exchange (ETDEWEB)

    Sanstad, A.H.; Koomey, J.G.; Levine, M.D.

    1993-01-01

    In his recent paper in The Energy Journal, Ronald Sutherland argues that several so-called ``market barriers`` to energy efficiency frequently cited in the literature are not market failures in the conventional sense and are thus irrelevant for energy policy. We argue that Sutherland has inadequately analyzed the idea of market barrier and misrepresented the policy implications of microeconomics. We find that economic theory, correctly interpreted, does not provide for the categorical dismissal of market barriers. We explore important methodological issues underlying the debate over market barriers, and discuss the importance of reconciling the findings of non-economic social sciences with the economic analysis of energy demand and consumer decision-making. We also scrutinize Sutherland`s attempt to apply finance theory to rationalize high implicit discount rates observed in energy-related choices, and find this use of finance theory to be inappropriate.

  3. On the economic analysis of problems in energy efficiency: Market barriers, market failures, and policy implications

    Energy Technology Data Exchange (ETDEWEB)

    Sanstad, A.H.; Koomey, J.G.; Levine, M.D.

    1993-01-01

    In his recent paper in The Energy Journal, Ronald Sutherland argues that several so-called market barriers'' to energy efficiency frequently cited in the literature are not market failures in the conventional sense and are thus irrelevant for energy policy. We argue that Sutherland has inadequately analyzed the idea of market barrier and misrepresented the policy implications of microeconomics. We find that economic theory, correctly interpreted, does not provide for the categorical dismissal of market barriers. We explore important methodological issues underlying the debate over market barriers, and discuss the importance of reconciling the findings of non-economic social sciences with the economic analysis of energy demand and consumer decision-making. We also scrutinize Sutherland's attempt to apply finance theory to rationalize high implicit discount rates observed in energy-related choices, and find this use of finance theory to be inappropriate.

  4. A Comparative Analysis of Curriculum in International Marketing and Business between Peruvian and Guatemalan University Students

    Science.gov (United States)

    Pestonjee, Daanish D.; Spillan, John E.; Song, Hongwei; Virzi, Nicholas D.

    2010-01-01

    Business education is important for economic development. A skilled workforce allows for greater advancements in productivity, the creation of new business opportunities, increased employment, and enhances the quality of life of the citizenry. With the changing international business environment it is important for academics and practitioners…

  5. The international heat pump market as seen from the 'Business Development' point of view

    International Nuclear Information System (INIS)

    Schilli, A. S.; Afjei, T.

    2002-01-01

    This article takes a close look at the prerequisites that are decisive for successful business development in the international heat pump market and the challenges placed by them. The article examines the quality of market information and data that is available, especially regarding the market potential for heating and cooling in residential, commercial and industrial buildings. The results of various national and international surveys and studies made in this area are discussed. Several characteristics of the heat pump market - both in the buying and selling areas - are examined in order to clarify the requirements for market and business development in these sectors

  6. Competitive market for multiple firms and economic crisis

    Science.gov (United States)

    Tao, Yong

    2010-09-01

    The origin of economic crises is a key problem for economics. We present a model of long-run competitive markets to show that the multiplicity of behaviors in an economic system, over a long time scale, emerge as statistical regularities (perfectly competitive markets obey Bose-Einstein statistics and purely monopolistic-competitive markets obey Boltzmann statistics) and that how interaction among firms influences the evolutionary of competitive markets. It has been widely accepted that perfect competition is most efficient. Our study shows that the perfectly competitive system, as an extreme case of competitive markets, is most efficient but not stable, and gives rise to economic crises as society reaches full employment. In the economic crisis revealed by our model, many firms condense (collapse) into the lowest supply level (zero supply, namely, bankruptcy status), in analogy to Bose-Einstein condensation. This curious phenomenon arises because perfect competition (homogeneous competitions) equals symmetric (indistinguishable) investment direction, a fact abhorred by nature. Therefore, we urge the promotion of monopolistic competition (heterogeneous competitions) rather than perfect competition. To provide early warning of economic crises, we introduce a resolving index of investment, which approaches zero in the run-up to an economic crisis. On the other hand, our model discloses, as a profound conclusion, that the technological level for a long-run social or economic system is proportional to the freedom (disorder) of this system; in other words, technology equals the entropy of system. As an application of this concept, we give a possible answer to the Needham question: “Why was it that despite the immense achievements of traditional China it had been in Europe and not in China that the scientific and industrial revolutions occurred?”

  7. INTERNATIONALIZATION OF ECONOMIC ACTIVITIES AND GOVERNMENT’S INVOLVEMENT IN THE MARKET ECONOMY

    Directory of Open Access Journals (Sweden)

    Nicolae ŢÂU

    2017-03-01

    Full Text Available Expanding economic relations and creating an international business environment, international business and the internationalization of the commercial transactions across national borders have become a prerequisite for companies, regardless of the activity they carry. Thus, internationalization is seen as a set of strategic methods, techniques and tools necessary to the companies to function abroad. As the effects of – fiscal and monetary – policies on the global demand and supply are unpredictable in time and space, it appears the requirement to substantiate, develop and put into practice a stabilizing strategy. Besides the indexes showing the evolution of the demand and supply, the market can offer economic agents other analysis and decision parameters as well, such as: economic and financial instruments for influencing the behaviour of the business environment.Obviously, the results depend also on how the authorities (legislative and executive, central and local work for a friendly business environment. There are two mechanisms that can be used for this purpose: fiscal policy (measures to enhance or reduce taxes, dues and public spending initiated by the Government and approved by Parliament; monetary policy (setting the interest rate and the money supply, respectively of the money stock for a specified period of time emitted and monitored (supervised by the National Bank.

  8. External threats to economic security of enterprises of shipping business

    OpenAIRE

    Khaiminova, Y.

    2012-01-01

    Розглядається морське піратство як загроза економічній безпеці підприємств судноплавного бізнесу. Досліджуються економічні наслідки морського піратства. Розглядаються напрями боротьби с морським піратством.Marine piracy as threat economic security of enterprises of shipping business was examined in the article. The economic consequences of marine piracy were investigated. Directions of fight of s are examined by marine piracy were considered....

  9. Dance business - accounting, tax, legal and economic connections

    OpenAIRE

    Svitlík, Jan

    2010-01-01

    The thesis summarizes the most important conditions and duties of the beginning and process of dance business of sole trader from tax, accounting and business law view. Theoretic part mainly deals with the choice of legal form of business, tax accounting as an example of evidence of business process of sole trader and calculation of tax liability of sole trader. Practical part describes business process of dance school and applies to this real example some of the information of theoretic part...

  10. Customer and Market Orientation within AACSB Member Business Schools: Comparative Views from Three Levels of Administrators

    Science.gov (United States)

    Webster, Robert L.; Hammond, Kevin L.; Rothwell, James C.

    2010-01-01

    This paper is part of a stream of research dealing with customer and market orientation within higher education, specifically within business schools holding membership in AACSB-International. A market orientation strategy leading to a customer and market-oriented organizational culture is based upon the acceptance and adoption of the marketing…

  11. ASSESSMENT OF THE BUSINESS ENVIRONMENT FOR DEVELOPMENT OF GLOBAL MARKETING STRATEGY

    Directory of Open Access Journals (Sweden)

    V. Savelyev

    2014-03-01

    Full Text Available The article concerns with essence of assessment of the business environment and specific directions of analysis during the working out of global marketing strategy. The classification of the global marketing environment researches and tasks sequence in the context of the decisions made on each stage of global marketing strategy is proposed.

  12. Social marketing and social responsibility of the business: intercoupling and results

    OpenAIRE

    T.V. Shtal; O.O. Tyshchenko

    2012-01-01

    In article is considered problem of social marketing concepts use, problems of provision business-structures to social responsibility and competitiveness provision as criterion to efficiency social-oriented marketing programs. Author not only sets the problem install the correspondence between specified category, but also reveal the criterion to social-directed marketing decisions efficiency.

  13. The Development of Economic and Business Relations between PRC and European Union: Possible contribuition of economic and business schools administration schools

    OpenAIRE

    Murteira, Mário

    1997-01-01

    The contribution of economic and business administration schools in the relations between the PRC and the European Union. The influence of dominant trends in todays's world economy: globalization and regionalization.

  14. 75 FR 56096 - Access to Confidential Business Information by Industrial Economics Incorporated

    Science.gov (United States)

    2010-09-15

    ... ENVIRONMENTAL PROTECTION AGENCY [EPA-HQ-OPPT-2003-0004; FRL-8845-1] Access to Confidential Business Information by Industrial Economics Incorporated AGENCY: Environmental Protection Agency (EPA). ACTION: Notice. SUMMARY: EPA has authorized contractor, Industrial Economics Incorporated (IEI) of...

  15. ECONOMIC AGENT BEHAVIOR ON REAL ESTATE MARKET

    Directory of Open Access Journals (Sweden)

    Oana CHINDRIŞ-VĂSIOIU

    2014-02-01

    Full Text Available Traditional theory of the consumer explains development of demand through changes in prices and income. Consumer tastes and preferences are considered to be constant, stable, therefore does not take account of them in explaining market participants behavior. Indeed, from scientific point of view, can only be explained a behavior by a hypothesis relating to individual tastes or preferences since it would be impossible to subject to such a hypothesis to the test of facts. If your preferences are stable, how we interpret fast transformation of modes of consumption? The increase of income can explain an increase in volume for consumption, but not the changes in its structure. At the limit, relative prices could explain budget allocation between existing goods and services, but not the incessant occurrence of new goods and services, which they come to satisfy what current language means that new needs.

  16. INNOVATION-LED ECONOMIC DEVELOPMENT THROUGH MARKETING AND TAX INCENTIVES

    Directory of Open Access Journals (Sweden)

    Camelia Surugiu

    2015-09-01

    Full Text Available Specialists and decision-makers recognize the power of innovation in inducing economic growth and development of regions and countries. The question is how to sustain an innovative environment, in order to generate creative ideas for the market. The authors debate two solutions, namely marketing and fiscal policy, but we have to underline that there are other instruments available to induce innovativeness. This paper submits to the attention, the innovation as being one of the main forces which supports economic development and economic recovery. Governments which sustain enterprises’ innovation of products and process will have many chances to transform economies into developed and prosperous ones. But innovation by itself does not bring always success, and that is why marketers, economists and innovators must cooperate for favourable outcomes to occur.

  17. Marketing and economic analysis of mango irradiation processing in egypt

    International Nuclear Information System (INIS)

    Elkhateeb, M.A.

    2004-01-01

    The aim of this work is to examine the marketing and economic feasibility of a project for mango irradiation in Egypt. The Egyptian market was analyzed considering the production size and cultivated area distributed over several years,the percentage of the total loss of mango that can be avoided by irradiation, the market tests in Egypt and other countries was presented and the normal distribution channels of mango when using radiation technology. The financial and economic analysis of the establishment of pallet carrier unite for the irradiation of mango was also carried out. The following investment criteria were utilized for the commercial evaluation: benefit-cost ratio, pay back period, average rate of return and net present value. The results of this analysis showed that the installation of a unit for the irradiation of mango in Egypt would be economically viable. The unit cost of irradiation would decline if the irradiator is be used as a multipurpose facility

  18. Social responsibility of the state and business as a factor of competitiveness and economic growth

    Directory of Open Access Journals (Sweden)

    Fylyppova Iryna H.

    2014-01-01

    Full Text Available The role of social factors in economic development of countries and nations cannot be ignored today. However, the goal of this article is not a proof of this already evident fact; the main hypothesis of the article is that the level of social responsibility of the state and business is directly reflected in competitiveness of the national economy and prospects of economic growth. The authors proceed from three quite evident assumptions: first – development of entrepreneurship is the basic factor of competitiveness in the market economy; second – competitiveness is a condition of export oriented economic growth; third – all the above listed “ingredients”, including economic growth, “close” on one key indicator – labour productivity, and the main problem lies in clear identification of the cause-effect relations between them. Thus, labour productivity is the nucleus of the “competitiveness – economic growth” system. The authors consider labour productivity as a function of three arguments: physical, human and social capital. Moreover, the first two arguments are a passive potential of the economic system and characterise the level of development of productive forces and only the social capital, which reflects the level of development of production relations, characterises real possibilities of the economic system with respect to realisation of its passive potential, that is, is the active potential of the system. The production function of social labour, identified in such a way, is, in fact, a characteristic of the social method of production. While studying influence of social factors upon development of entrepreneurship, competitiveness and economic growth, the authors reveal internal contradiction of the existing social method of production.

  19. Reconstructing an economic space from a market metric

    OpenAIRE

    Mendes, R. Vilela; Araújo, Tanya; Louçã, Francisco

    2002-01-01

    Using a metric related to the returns correlation, a method is proposed to reconstruct an economic space from the market data. A reduced subspace, associated to the systematic structure of the market, is identified and its dimension related to the number of terms in factor models. Example were worked out involving sets of companies from the DJIA and S&P500 indexes. Having a metric defined in the space of companies, network topology coefficients may be used to extract further information from ...

  20. Bank Entry Mode, Labor Market Flexibility and Economic Activity

    OpenAIRE

    Wang, Teng

    2015-01-01

    In this paper, I investigate whether information accessibility in the target market influences the mode in which out-of-state banks enter the new market following the U.S. interstate banking deregulation and consequently affects local economic activity. I exploit heterogeneity in legal enforcement of non-compete covenants across states and over time as exogenous variations in the key channel through which an out-of-state bank could gain access to local information: the mobility of local incum...

  1. Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up

    Directory of Open Access Journals (Sweden)

    Desman Hidayat

    2016-05-01

    Full Text Available Polymer clay art is one of the creative businesses that are recently starting to get a lot of attentions. To prepare a startup business in this field, analysis from a lot of aspects is needed. The purpose of this article was to explain the approach of the polymer clay art business startup from the market segmentation, customer, and value proposition side of the business. The method was applied by analyzing those steps in details. The analysis started from brainstorming to choose the market matching to business, the customer side, value proposition, and between both aspects. The result of the analysis shows the business focus of the polymer clay art business, where the value propositions are focusing on unique decorations, and several types of customer segments.

  2. Preferential Market Access, Foreign Aid and Economic Development

    DEFF Research Database (Denmark)

    Afesorgbor, Sylvanus Kwaku; Abreha, Kaleb Girma

    contributed to the economic development of the beneficiary countries. Focusing on the ACP countries over the period 1970-2009, we show that only the EU preferential scheme is effective in promoting exports and that market access plays a significant and economically large role in the development of beneficiary......Several studies highlight that exporters in developing countries face substantial trade costs. To reduce these costs, a few developed countries mainly Canada, the EU, Japan and the USA granted preferential market access to these exporters. We assess whether these preferential accesses have...

  3. Technical and economic framework for market enhancement of shale oil

    International Nuclear Information System (INIS)

    Bunger, J.W.; Devineni, A.V.

    1992-01-01

    By now it is apparent that production of syncrude from shale oil will not be economically viable as long as there is a stable and reasonably-priced supply of petroleum. The costs and financial risks of producing syncrude from oil shale, in the face of price constraints imposed by petroleum markets, are too high to warrant private investment. A possible solution is to develop commodity and specialty products from shale oil which command a high market value. In this fashion, the economics are partially uncoupled from petroleum and an opportunity for a greater price/cost differential is provided

  4. Retail competition in electricity markets. Expectations, outcomes and economics

    International Nuclear Information System (INIS)

    Littlechild, Stephen

    2009-01-01

    In 'Retail competition in electricity markets' (Energy Policy, 37(2), February 2009, Pages 377-386) it is argued by Defeuilly that the introduction of retail competition into electricity markets gave rise to great expectations that it failed to meet, and that this was primarily the fault of Austrian economic thinking. The main purpose of this note is to explain why both of these propositions are incorrect. A few further comments challenge his subsequent suggestion that the competitive process in electricity is so constrained by the limitations of consumer decision-making and electricity technology as to cast doubt on the policy of opening the retail market to competition

  5. MANAGING ECONOMIC EFFECTIVENESS OF MARKETING IN TRANSNATIONAL COMPANIES

    Directory of Open Access Journals (Sweden)

    Oksana Bulkot

    2017-11-01

    Full Text Available The purpose. The purpose of the study is a generalization of international experience with regard to marketing efficiency control and development of qualitative and quantitative methods to be implemented in the estimation of marketing activity of TNCs. Methodology. The survey is based on research, conducted for 60 companies in the spring of 2015 (32% of which were Ukrainian and 68% – offices and affiliates of international companies, namely Bayer, Coca-Cola, Pepsi Co, Mondelez, Mars, Mintel, Cargill, and many others. The practical results of monitoring the effectiveness of annual plans of named companies done by authors through implementing original author’ methodology based on presenting key performance indicators (KPI. Results. The theoretical approaches to the estimation of marketing efficiency are analysed. The conditions, under which the organization is working by analysing external environment and internal company’s potential, are determined. It is substantiated by the authors that direct development of marketing plans should be based on marketing objectives, developed as a result of the situational analysis. It is proved that monitoring the effectiveness of annual plans may be done by implementing key performance indicators that enable to develop quantitative evaluation system of the organization’s strategy, based on control of its goals. The results of the research allowed authors to distinguish two major groups of effectiveness indicators for TNCs, which are financial and marketing indicators. In this standpoint, financial indicators are divided into costs’, productivity and profitability indicators and to the marketing effectiveness indicators belong market indexes, competitiveness indexes, and client’s indicators. Practical implications. The proposed methodology can be implemented for the qualitative and quantitative estimation of marketing effectiveness not only in TNCs but in small and medium business companies as well

  6. ROMANIAN MARKETING TOURISM SERVICES DURING AN ECONOMIC CRISES

    Directory of Open Access Journals (Sweden)

    Marius BOIŢĂ

    2014-04-01

    Full Text Available This paper, proposes to emphasize the marketing strategy of the tourism companies, in order to promote the development of Romanian services and tourist destinations during an economic crisis. The last decades are characterized by the increase in tourist traffic, based on the diversification and increase in demand and supply of tourism products and services in many regions of the world. New touristic destinations appear continuously, offering novel products, while the touristic entrepreneurs must face a sharp competition on the nowadays tourism market. Their success can be ensured by adopting target-oriented and efficient strategies in their marketing mix policy. Regardless of the type of the Romanian tourism company (tour operator or retailer, tourism service provider, etc., it must adopt an appropriate strategy to allow permanent and effective adaptation to environment changes. In order to get a sustainable position on the tourism market the tourism companies must address and plan complex marketing strategies.

  7. Thermodynamic analogies in economics and finance: instability of markets

    Science.gov (United States)

    McCauley, Joseph L.

    2003-11-01

    Interest in thermodynamic analogies in economics is older than the idea of von Neumann to look for market entropy in liquidity, advice that was not taken in any thermodynamic analogy presented so far in the literature. In this paper, we go further and use a standard strategy from trading theory to pinpoint why thermodynamic analogies necessarily fail to describe financial markets, in spite of the presence of liquidity as the underlying basis for market entropy. Market liquidity of frequently traded assets does play the role of the ‘heat bath‘, as anticipated by von Neumann, but we are able to identify the no-arbitrage condition geometrically as an assumption of translational and rotational invariance rather than (as finance theorists would claim) an equilibrium condition. We then use the empirical market distribution to introduce an asset's entropy and discuss the underlying reason why real financial markets cannot behave thermodynamically: financial markets are unstable, they do not approach statistical equilibrium, nor are there any available topological invariants on which to base a purely formal statistical mechanics. After discussing financial markets, we finally generalize our result by proposing that the idea of Adam Smith's Invisible Hand is a falsifiable proposition: we suggest how to test nonfinancial markets empirically for the stabilizing action of The Invisible Hand.

  8. Skilled Labour market and economic development in the Mediterranean area

    OpenAIRE

    Adriana Luciano; Roberto Di Monaco

    2011-01-01

    Steady growing literature has examined the relationship between human capital and economic development. However, there is no empirical evidence that the increase in education is always related to growth. The purpose of this paper is to explore the links between human capital and growth in Mediterranean countries to put the premises for further research on single countries and on the functioning of the Mediterranean high skill labour market and the relationship with the economic development of...

  9. The Economics of Bitcoins - Market Characteristics and Price Jumps

    OpenAIRE

    Marc Gronwald

    2014-01-01

    This paper deals with the economics of Bitcoins in two ways. First, it broadens the discussion on how to capture Bitcoins using economic terms. Center stage in this analysis take the discussion of some unique characteristics of this market as well as the comparison of Bitcoins and gold. Second, the paper empirically analyses Bitcoin prices using an autoregressive jump-intensity GARCH model; a model tested and proven by the empirical finance community. Results suggest that Bitcoin price are pa...

  10. the Role of Marketing Intelligence and Marketing Architecture Based Technology Assist in the Development of Business on the Msmes Maount Bromo Probolinggo in East Java

    Directory of Open Access Journals (Sweden)

    Chandra Kartika

    2017-09-01

    Full Text Available This research aims to provide a paradigm change business players in order to develop business in the manage with the help of a smart marketing and design technology sophisticated pengolaan governance and business can be developed with good, and can increase community economic welfare levels in the vicinity of micro and small and medium enterprises Mount Bromo Probolinggo East Java, empirically the economy in and around micro and small and medium enterprises probolinggo is still not optimal and the support of the government also has not been maximum attempts to help businesses on micro and small and medium enterprises around Gunung Bromo Probolinggo. Researchers attempting to help to resolve the problems of the economy in and around Mount Bromo by trying to examine the variables related to the smartphone technology-based marketing and technology based marketing design also in order to help the micro and small and medium enterprises can solve problems usahannya that there are still many obstacles. Researchers took samples around 100 people merchants who have micro and small and medium enterprises Business around Mount Bromo and using the methods of quantitative analysis and using the appliance AMOUS SAM analysis and location already determined around Mount Bromo, from a is expected to found a positive result against the business development of micro and small and medium enterprises and can help the sales profit level and can improve the level of technology used by entrepreneurs and increase the level of community welfare micro and small and medium enterprises Mount Bromo Probolinggo in East Java.

  11. Effect of the business environment on market orientation and performance in an emerging country

    Directory of Open Access Journals (Sweden)

    József Berács

    2010-11-01

    Full Text Available In the paper the relationship between market orientation and performance, and the effect of the business environment on these two factors in an emerging economy, in Hungary, was investigated. In a research conducted at 572 firms we found that both market orientation and the business environment have an effect on business performance, albeit in a different manner. The three components of the market orientation construct (customer orientation, competitor orientation, interfunctional coordination have a positive effect on performance. Contrary to that, environmental variables (technological turbulence, market turbulence, competitive intensity, buyer power etc. proved to have a signficant impact only on the finance-based performance measures. The results provide unambiguous evidence that the environment has a strong effect on market orientation, indicating that the market orientation scale developed by Narver and Slater is a proper tool to describe the transitional processes in an emerging economy characterized by high turbulence

  12. The economic analysis of power market architectures: application to real-time market design

    International Nuclear Information System (INIS)

    Saguan, M.

    2007-04-01

    This work contributes to the economic analysis of power market architectures. A modular framework is used to separate problems of market design in different modules. The work's goal is to study real-time market design. A two-stage market equilibrium model is used to analyse the two main real-time designs: the 'market' and the 'mechanism' (with penalty). Numerical simulations show that design applied in real-time is not neutral vis-a-vis of energy markets sequence and the competition dynamic. Designs using penalty (mechanisms) cause distortions, inefficiencies and can create barriers to entry. The size of distortions is given by the temporal position of the gate that closure the forward markets. This model has also allowed us to show the key role of real-time integration between zones and the importance of good harmonization between real-time designs of each zone. (author)

  13. Is the Economic andTesting the Efficient Markets Hypothesis on the Romanian Capital Market

    Directory of Open Access Journals (Sweden)

    Dragoș Mînjină

    2013-11-01

    Full Text Available Informational efficiency of capital markets has been the subject of numerous empirical studies. Intensive research of the field is justified by the important implications of the knowledge of the of informational efficiency level in the financial practice. Empirical studies that have tested the efficient markets hypothesis on the Romanian capital market revealed mostly that this market is not characterised by the weak form of the efficient markets hypothesis. However, recent empirical studies have obtained results for the weak form of the efficient markets hypothesis. The present decline period of the Romanian capital market, recorded on the background of adverse economic developments internally and externally, will be an important test for the continuation of recent positive developments, manifested the level of informational efficiency too.

  14. 75 FR 74077 - Information Collection for Native American Business Development Institute Funding for Economic...

    Science.gov (United States)

    2010-11-30

    ... Business Development Institute Funding for Economic Development Feasibility Studies and Long-Term Strategic...), Office of Indian Energy and Economic Development (IEED) seeks to spur job growth and sustainable economies on American Indian reservations. DED created the Native American Business Development Institute...

  15. The Role Of Business Incubators In The Economic Development Of Saudi Arabia

    OpenAIRE

    Mohamed Imam Salem

    2014-01-01

    Business incubators are perceived to be a mainstay of economic development programs. They create value by combining the entrepreneurial drive of a startup with resources generally available to new ventures. Among the primary objectives of business incubators are creating employment opportunities in the local economy and commercializing technologies. Saudi government has put high-growth, innovative businesses at the heart of its economic agenda. The aim of this paper is to enhance understa...

  16. Economic-efficiency considerations in restructuring electric markets

    Energy Technology Data Exchange (ETDEWEB)

    Hill, L.J.

    1996-12-01

    In response to the Energy Policy Act of 1992 and the Federal Energy Regulatory Commission`s subsequent rulemaking on transmission access, many states are exploring options to restructure their electric industries. In their deliberations on restructuring, policymakers should consider (1) the reliability of the electric system; (2) income-distribution effects on ratepayers and utilities; (3) social consequences such as effects on energy conservation, renewable energy, and the environment; and (4) economic efficiency. We address economic-efficiency considerations in this study. Economic efficiency is important because it is one of the primary reasons that policymakers should consider restructuring in the first place: improving the electric-industry`s efficiency lowers costs and, hence, electric prices. In this study, we look at the sources of (in)efficiency in existing and proposed electric markets with the objective of guiding policymakers to design efficient electric markets. The advantages of a competitive market are well known: it leads to lower costs for the utility, lower prices for consumers, more product choices, better customer service, and often the need for less regulation by federal and state agencies. In the short run, firms who cannot produce at the market-clearing price are forced to leave the industry, ensuring that customers have the lowest price possible. In the long run, competition promotes innovation and lower costs. The physical and institutional characteristics of the U.S. electric industry, however, could be impediments to attaining efficiently run, competitive markets. Because of these characteristics, there are multiple sources of efficiencies and inefficiencies in existing electric markets, and there will be multiple sources in restructured ones. The objective of policymakers should not be to trade one set of inefficiencies in existing electric markets for another set in restructured markets.

  17. Economic-efficiency considerations in restructuring electric markets

    International Nuclear Information System (INIS)

    Hill, L.J.

    1996-12-01

    In response to the Energy Policy Act of 1992 and the Federal Energy Regulatory Commission's subsequent rulemaking on transmission access, many states are exploring options to restructure their electric industries. In their deliberations on restructuring, policymakers should consider (1) the reliability of the electric system; (2) income-distribution effects on ratepayers and utilities; (3) social consequences such as effects on energy conservation, renewable energy, and the environment; and (4) economic efficiency. We address economic-efficiency considerations in this study. Economic efficiency is important because it is one of the primary reasons that policymakers should consider restructuring in the first place: improving the electric-industry's efficiency lowers costs and, hence, electric prices. In this study, we look at the sources of (in)efficiency in existing and proposed electric markets with the objective of guiding policymakers to design efficient electric markets. The advantages of a competitive market are well known: it leads to lower costs for the utility, lower prices for consumers, more product choices, better customer service, and often the need for less regulation by federal and state agencies. In the short run, firms who cannot produce at the market-clearing price are forced to leave the industry, ensuring that customers have the lowest price possible. In the long run, competition promotes innovation and lower costs. The physical and institutional characteristics of the U.S. electric industry, however, could be impediments to attaining efficiently run, competitive markets. Because of these characteristics, there are multiple sources of efficiencies and inefficiencies in existing electric markets, and there will be multiple sources in restructured ones. The objective of policymakers should not be to trade one set of inefficiencies in existing electric markets for another set in restructured markets

  18. Basic Business and Economics: Stress Managerial Skills in High School Business Program

    Science.gov (United States)

    Clayton, Dean; Ruby, Ralph, Jr.

    1978-01-01

    Discusses the development of a curriculum in business ownership and management for secondary business education programs in Arkansas. Content was determined from community small businesses, the Small Business Administration, and an advisory committee. The curriculum concentrated on generic skills varying instructional strategies to localize…

  19. EVENT MARKETING MANAGEMENT – OPPORTUNITIES FOR INTEGRATING INTO COMPANIES’ BUSINESS POLICY

    OpenAIRE

    Nicoleta Cristache; Micu Adrian; Elena Valentina Basalic; Ema Rusu

    2013-01-01

    Although the word “event” is one of the world’s 500 most popular words, few people know what event marketing is and how can it help boost business. Event marketing used by marketers in all industries, represents a unique opportunity for conveying specific messages, educating both the external and internal public, generating demand and leads, increasing sales and last but not least for improving companies reputation. By presenting a mix of recent studies, the present paper shows marketers wha...

  20. THE EFFECT OF REVENUE AND MARKET SEGMENTATION LEVEL TOWARDS VENTURE CAPITAL INVESTMENT IN MOBILE APPLICATION BUSINESS

    Directory of Open Access Journals (Sweden)

    Dennis Adrian

    2014-05-01

    Full Text Available The development of mobile applications has mushroomed in local and foreign industries. This provides a tremendous opportunity for developers. For technopreneur developer, the capital to run the business is one of the biggest problems despite the fact that they may have great competence in the field. The fact that the business has big potential market in Indonesia has invited investors from local and overseas to invest as venture capital. However, due to the lack of knowledge on building collaboration with the investors and on understanding the market and investor needs in a long term, the developer finds difficulties to grow its business and to compete with bigger competitors. The research intends to seek the influence in selecting the level of revenue and market segmentation to support the investment decisions in the business of mobile applications, so that the mobile application developer is able to monetize their business to attract investors to invest in the venture capital.

  1. Entry into new markets: the development of the business model and dynamic capabilities

    Directory of Open Access Journals (Sweden)

    Victor Wolowski Kenski

    2017-12-01

    Full Text Available This work shows the path through which companies enter new markets or bring new propositions to established ones. It presents the market analysis process, the strategical decisions that determine the company’s position on it and the required changes in the configurations for this new action. It also studies the process of selecting the business model and the conditions for its definition the adoption and subsequent development of resources and capabilities required to conquer this new market. It is presented the necessary conditions to remain and maintain its market position. These concepts are presented through a case study of a business group that takes part in different franchises.

  2. GLOBAL BUSINESS ACTIVITIES IN LIGHT OF THE IMPACTS OF THE ECONOMIC RECESSION

    Directory of Open Access Journals (Sweden)

    PETER KUZMIŠIN

    2010-12-01

    Full Text Available The paper focuses on the impacts of the economic recession in 2008-2009, which resulted in significant losses in manufacturing, investments, foreign trade and led to a major rise in unemployment and decrease in the standard of living. Based on the assumptions about the growth of global economy, the attention is paid to the activities of business sphere in the area of investments in terms of the Index of investor confidence published in 2010. As the main motive for investments in the forthcoming future, the security of investments has been identified. The turning point is expected to occur in 2011. Nowadays, there is rather a climate of “suspended investments” due to both the insecurity on the markets and problems with acquiring credits.

  3. Guide on Economic Instruments & Non-market Valuation Methods

    DEFF Research Database (Denmark)

    Zandersen, Marianne; Bartczak, Anna; Czajkowski, Mikołaj

    The aim of this guidance document is to provide forest practitioners, decision makers and forest owners insights into the various economic instruments available to enhance the non-market ecosystem provision of forests such as a high quality biodiversity; enhanced carbon sequestration; improved...... with ecosystem degradation and iii) by recognising the substantial economic and welfare benefits of better management of ecosystems in forests. Ecosystem services contribute to economic welfare in two ways: • by contributing to the generation of income and wellbeing; and • by preventing damages that inflict...... initiatives it is therefore essential to consider trade offs and synergies between the complex interplay between ecosystem goods and services within an ecosystem,...

  4. Future economics of the fuel cell housing market

    International Nuclear Information System (INIS)

    Erdmann, G.

    2003-01-01

    This paper examines how a market of small-scale stationary fuel cells of up to 20 kW could look like, if costs of stationary fuel cell systems allow market entry. This paper analyses what the market potential for this technology would be, what types of residential buildings might be most attractive, and what would be the quantitative changes in the fuel and the power market. Finally, does the perspective of stationary fuel cells offer a business opportunity for power and gas distribution companies? The methodology of this paper differs from that of other studies in that we model the operation of stationary fuel cells on the basis of 15 min power load profiles of individual buildings. From these we draw synthetic functions describing the fuel cell power output/natural gas input, as a function of a number of specific properties of individual buildings. We then develop a statistical distribution of these properties of the residential building stock in Germany (15 million units), finally using a Monte Carlo simulation the relevant market shares are calculated. The methodology that is developed here has an advantage in that it is flexible and can be applied for different population of buildings. We know, for example, that the results would differ between rural and urban areas. The model may reflect these differences thus allowing deeper insights into future fuel cell housing markets. (author)

  5. Economic modelling of pork production-marketing chains

    NARCIS (Netherlands)

    Ouden, den M.

    1996-01-01

    The research described in this thesis was focused on the development of economic simulation and optimization computer models to support decision making with respect to pork production- marketing chains. The models include three production stages: pig farrowing, pig fattening and pig slaughtering

  6. Conceptual Roots and Synergistic Communalities in Economics and Marketing

    Science.gov (United States)

    Poczter, Abram; Poczter, Sharon L.

    2010-01-01

    Marketing as a scientific discipline has a very long practice but relatively brief history, as opposed to Economics, crowned as the queen of social sciences in antiquity. Both disciplines share an interest in consumer behavior, on both micro and micro levels. However, taught at different schools and departments of universities, these disciplines…

  7. Determination OF Economic Age OF Marketing Local | Ugwuene ...

    African Journals Online (AJOL)

    This study was conducted to determine the economic age of marketing for local broiler turkeys. The age groups used were 16, 20, 24 and 28 weeks. Three rations; turkey starter, grower and finisher were formulated. Eighty four poults were fed the three rations in the study which lasted 28 weeks. A Completely Randomised ...

  8. LOGISTICAL APPROACHES TO IMPROVE THE MANAGEMENT OF PRODUCTION AND ECONOMIC ACTIVITIES OF BUSINESS ORGANIZATIONS

    Directory of Open Access Journals (Sweden)

    A. S. Senin

    2016-01-01

    Full Text Available This article sets out the key aspects of the management of enterprise structures on the basis of logistizatsii, which allowed to establish a close relationship between the main processes (production, and provide processes (procurement, sales, ie introduce the implementation of these processes as a whole. The purpose / goal. The purpose of the work is to study the nature and characteristics of the organizational-economic mechanism of production and economic activity of enterprise structures on the basis of the logistical approach, identifying the problems and prospects of further development.Methodology. In this article we used a set of general scientific and special methods of investigation. General scientific research methods (analysis and synthesis revealed a dynamic and structural specifics of the development of the global logistics market, to determine the future direction of development. Special investigation techniques (forecasting and modeling have allowed to develop a set of recommendations aimed at increasing the level of innovation activity of logistic operators in line with global trends and immutable proposed changes in consumer demand in key market segments.Results. As part of the presentation of the present article the author has examined the nature, objectives and business structures control stages with the use of modern logistics approach.

  9. The Emerging Markets of Africa: Business Opportunities for Central and Eastern Europe

    Directory of Open Access Journals (Sweden)

    Gina Cook

    2013-12-01

    Full Text Available This paper discusses the increasing importance of emerging markets, particularly those in Africa, in terms of international business opportunities in the post-financial crisis period; while BRIC economies have received a lot of attention in the preceding decade, other emerging markets – especially in Africa – show indications of taking on more prominence in the upcoming period. In fact, at present, the continent of Africa represents one of the fastest growing markets in the world. This paper focuses on growth indicators and trends in the African markets as well as potential future international business opportunities; specifically, it examines the competitiveness of African nations, the business environments of countries in Africa, the continent’s international trade situation and urbanization in Africa. The paper concludes with a brief discussion on existing business opportunities together with some challenges which remain on the continent.

  10. The economic consequences of homo economicus: neoclassical economic theory and the fallacy of market optimality

    Directory of Open Access Journals (Sweden)

    David Calnitsky

    2013-05-01

    Full Text Available This essay presents a critique of the standard ascension from the rational agent to the optimal market in economic theory. Critiques of homo economicus are found unsatisfactory on grounds that its employment allows for the prediction of essential features of actual markets. using this same criterion we introduce Gary Becker’s essay, ‘irrational Behavior and economic Theory,’which demonstrated that the same features of markets could be derived from non-rational behaviour. Thus, non-rationality is equally predictive but is less restrictive than rationality. Once the assumption of rationality is relaxed, the concept of market optimality (though not market order must also be sacrificed.

  11. The economics of energy storage in 14 deregulated power markets

    International Nuclear Information System (INIS)

    Figueiredo, F.C.; Flynn, P.C.; Cabral, E.A.

    2006-01-01

    In regulated power markets, electricity is stored to better utilize existing generation and to defer costly investment in generation. The justification is a reduction in the overall regulated price of power compared to the alternative investment in new primary generation. However, any storage of electrical power also involves a capital investment and incurs the cost of inefficiency. In deregulated energy markets, the sale of electricity or ancillary services from pumped storage can be evaluated based on each individual project. The economic basis for power storage is that power is purchased during periods of low price and resold during periods of high price. This study used historical power price data from 14 deregulated markets around the world to evaluate the economic incentive to use pumped storage for electrical energy. Each market was shown to have a unique average diurnal power price profile that results in a unique price spread for pumped storage. The diurnal price pattern and efficiency of storage was used to assess the net income potential from energy sales from pumped storage for each market. The markets were ranked in terms of the incentive to invest in pumped energy storage as well as on available revenue, and on potential return on investment. An optimal operating profile was illustrated in detail based on historical price patterns for one of the markets. The net income potential was then combined with the capital and operating cost of pumped storage. The adequacy of return on investment for pumped storage was analyzed by two different methods. The differences between markets stem from different diurnal power price patterns that reflect the generation mix, market design and participant behaviours. 17 refs., 7 tabs., 7 figs., 1 appendix

  12. Power system economics : the Nordic electricity market. 2nd ed.

    International Nuclear Information System (INIS)

    Wangensteen, Ivar

    2012-01-01

    This book written as a textbook for students of engineering is designed for the Norwegian Power Markets course which is part of the Energy and Environment Master's Program and the recently established international MSc program in Electric Power Engineering. As the title indicates, the book deals with both power system economics in general and the practical implementation and experience from the Nordic market. Areas of coverage include: -- Restructuring/deregulation of the power supply system -- Grid access including tariffs and congestion management -- Generation planning -- Market modeling -- Ancillary services -- Regulation of grid monopolies. Although Power Systems Economics is written primarily as a textbook for students, other readers will also find the book interesting. It deals with problems that have been subject of considerable attention in the power sector for some years and it addresses issues that are still relevant and important. (au)

  13. Financial Markets Interactions between Economic Theory and Practice

    Directory of Open Access Journals (Sweden)

    Mihaela NICOLAU

    2010-12-01

    Full Text Available During the last decades many financial analysts, either theorists or practitioners, have dedicated their studies to the interactions between different financial sectors. The results of these researches confirm that commodities, bonds and stock markets are closely related, therefore a thorough analysis of one should includes considerations of the other two. The aim of this article is to demonstrate that, even if from the theoretical point of view financial markets present typical and strong correlations between them, under economic turmoil the correlations change their signs. Both elementary rules of economic theory and examples with real time series are used in the demonstration. The results of our research emphasize that a simple theoretical analysis of financial markets’ behaviour through inflation and interest rates cannot define the real interactions of the markets and more robust research approaches are required.

  14. Competition in electricity spot markets. Economic theory and international experience

    Energy Technology Data Exchange (ETDEWEB)

    Fehr, Nils-Henrik von der; Harbord, David

    1998-09-01

    This publication gives a survey of economic theory and international experience connected to electricity spot markets. The main purpose is to consider the attempts that have been made to apply economic theory and empirical methods to the analysis of electricity markets, and to evaluate them in light of theoretical considerations and empirical evidence. The publication describes in simple terms the basic pool pricing mechanism, and experience with pools in a number of countries. It is worth emphasizing that it is not the purpose to treat in extensive detail the structure of electricity pools around the world. Key factors of the markets in England and Wales, Norway and Australia are described in order to allow for a comparison of design issues and evaluation of competitive performance. 80 refs., 14 figs., 15 tabs.

  15. ECONOMIC ANALYSIS OF SMALLHOLDERS: A STUDY OF THE PUBLIC MARKET

    Directory of Open Access Journals (Sweden)

    MAYKELL LEITE DA COSTA

    2010-01-01

    Full Text Available This work seeks to analyze economically the public market of Santa Rosa/RS, focusing the marketing channels used and the quality of products. Based on this work, one shows that the pluriactivity is a factor that contributes to greater income. However, the greater the complexity of economic activities, the more effective must be management mechanisms, because the productive factors and market relations become more complex. As a result, the ability to administer efficiently family properties is crucial for the sustainable development of Brazilian agribusiness, contributing to the improvement of the quality of life, for fixing the man in the field and to a cost-effective and environmentally sustainable development.

  16. Power system economics : the Nordic electricity market. 2nd ed.

    Energy Technology Data Exchange (ETDEWEB)

    Wangensteen, Ivar

    2012-07-01

    This book written as a textbook for students of engineering is designed for the Norwegian Power Markets course which is part of the Energy and Environment Master's Program and the recently established international MSc program in Electric Power Engineering. As the title indicates, the book deals with both power system economics in general and the practical implementation and experience from the Nordic market. Areas of coverage include: -- Restructuring/deregulation of the power supply system -- Grid access including tariffs and congestion management -- Generation planning -- Market modeling -- Ancillary services -- Regulation of grid monopolies. Although Power Systems Economics is written primarily as a textbook for students, other readers will also find the book interesting. It deals with problems that have been subject of considerable attention in the power sector for some years and it addresses issues that are still relevant and important. (au)

  17. The marketing and economic implications of the manipulation of share prices: Nigeria stock exchange experience

    Directory of Open Access Journals (Sweden)

    Ajayi Ezekiel Oluwole

    2012-12-01

    Full Text Available This paper examined the marketing and economic effects of the manipulation of share prices in the Nigerian Stock Exchange. The survey research design was adopted. Data collected was analyzed using the regression analysis. Student t- test was used to test the two hypotheses formulated at 0.05 level of significance. The findings of the study revealed that capital market infractions such as fraudulent disposal of investor assets, illegal fund management and the wonder bank syndrome, others are insider dealings, corporate accounting fraud and share price manipulations affects the capital market and the economy .The study concluded that share prices manipulation actually influences the marketing and economic values of the shares being manipulated. It was recommended that the Nigerian government must put in place strong regulatory measures and punish the entire offender that has been found guilty. It was also recommended that for the market to rebound, stockbrokers that accessed margin facility from banks should be provided with certain percentage of their contributions to the loan as cushion to help them move on with their business.

  18. Plunkett's E-Commerce & Internet Business Almanac 2012 E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companies

    CERN Document Server

    Plunkett, Jack W

    2012-01-01

    Market research guide to the e-commerce and Internet business-a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends analysis, globalization, trade, statistical tables and an industry glossary. Includes our profiles of nearly 450 top e-commerce and internet industry firms, featuring addresses, phone numbers and executive names.

  19. Optimization of a Future RLV Business Case using Multiple Strategic Market Prices

    Science.gov (United States)

    Charania, A.; Olds, J. R.

    2002-01-01

    There is a lack of depth in the current paradigm of conceptual level economic models used to evaluate the value and viability of future capital projects such as a commercial reusable launch vehicle (RLV). Current modeling methods assume a single price is charged to all customers, public or private, in order to optimize the economic metrics of interest. This assumption may not be valid given the different utility functions for space services of public and private entities. The government's requirements are generally more inflexible than its commercial counterparts. A government's launch schedules are much more rigid, choices of international launch services restricted, and launch specifications generally more stringent as well as numerous. These requirements generally make the government's demand curve more inelastic. Subsequently, a launch vehicle provider will charge a higher price (launch price per kg) to the government and may obtain a higher level of financial profit compared to an equivalent a commercial payload. This profit is not a sufficient condition to enable RLV development by itself but can help in making the financial situation slightly better. An RLV can potentially address multiple payload markets; each market has a different price elasticity of demand for both the commercial and government customer. Thus, a more resilient examination of the economic landscape requires optimization of multiple prices in which each price affects a different demand curve. Such an examination is performed here using the Cost and Business Analysis Module (CABAM), an MS-Excel spreadsheet-based model that attempts to couple both the demand and supply for space transportation services in the future. The demand takes the form of market assumptions (both near-term and far-term) and the supply comes from user-defined vehicles that are placed into the model. CABAM represents RLV projects as commercial endeavors with the possibility to model the effects of government

  20. CONFLICTS IN THE STRATEGIC BUSINESS NETWORK OPERATING IN THE FOREIGN MARKET

    OpenAIRE

    Aleksandra Hauke-Lopes

    2017-01-01

    Conflicts are an integral part of every business-to-business co-operation. Enterprise’s activities in the international markets require from the company to take measures to resolve the conflict so as to prevent the negative impact on relationships and further cooperation. This article adopts the strategic network approach to analyze the conflicts and their impact on relationships in a network operating in a foreign market. Conflicts that occur between the two parties involved in a strategic b...

  1. THE BUSINESS PERSPECTIVES STRATEGY TOWARDS THE TKI (INDONESIAN MIGRANT WORKERS) MARKET

    OpenAIRE

    Sihombing, Haeryip; Yaakob, Moh. Yuhazri; Safarudin, Mochamad

    2015-01-01

    The business prospects and opportunities of the migrant workers’ (TKI) market are still wide open. This is shown by the year to year remittances incremental of TKI thatcorresponds to the beneficial opportunity of the business players to optimize their exploration of this market. In reality, the current efforts and strategy in this exploration,however, are still not utilised effectively in terms of competitive advantage. Therefore the initiative strategy towards product differentiation and inn...

  2. BARRIER MARKET RESTRICTIONS, THEIR ECONOMIC NATURE AND CONSEQUENCES

    Directory of Open Access Journals (Sweden)

    Maksimova Ekaterina Yurievna

    2018-02-01

    Full Text Available Subject: indicators of modern economic growth in construction, published by the government agencies, reflect individual directions of growth. At the same time, the analysis of the reasons for the unachieved results is conducted by various researchers primarily from the standpoint of the inadequacy of economic and other resources. This article deals with the problem of ensuring the growth of construction enterprises from the viewpoint of systemic barriers, and in this regard, these barriers are defined as the subject of the present research. Research objectives: studying the concept of barrier market restrictions, their impact on the activities of construction companies. Materials and methods: statistical data in the field of housing construction, provided by the Ministry of Construction of the Russian Federation and Rosstat, is examined to solve the given tasks set. The content of state programs and activities of state institutions in the field of support and development of construction activities is considered. Based on investigations of sustainable economic development, an understanding of the constraints and incentives for development is revealed. Results: we have identified the content of barrier market restrictions, which are not possible to overcome only by involving additional economic resources in the turnover. The ways of confronting these restrictions are shown. Conclusions: it was shown that implementation of promising activities is impossible without overcoming various systemic constraints. Their structure is described in sufficient detail. Principles of economic sustainable development are proposed. It was proved that the reserve system can serve as an effective way to overcome market barriers.

  3. Insurance Market Activity and Economic Growth: Evidence from Nigeria

    Directory of Open Access Journals (Sweden)

    Philip Chimobi Omoke

    2012-04-01

    Full Text Available The focus of this study is to empirically assess insurance market activities in Nigeria withthe view to determining its impact on economic growth. The period of study was 1970- 2008, thestudy made use of insurance density measures (premium per capita as a measure for insurancemarket activity and real GDP for economic growth. It also employed control variables such asinflation and savings rate as other determinants ofgrowth. The Johansen cointegration and vectorerror correction approach was used to estimate therelationship between the variables. All thevariables used were stationary at first differenceand the result showed a long term relationshipexisting among the variables. The hallmark findingof this study is that the insurance sector did notreveal any positively and significant affect on economic growth in Nigeria within the period of study.The result shows a low insurance market activity inNigeria and that Nigerians have not fully embracethe insurance industry despite its importance to the growth of theeconomy.

  4. EARNINGS MANAGEMENT AND ECONOMIC CRISES IN THE BRAZILIAN CAPITAL MARKET

    Directory of Open Access Journals (Sweden)

    Aldy Fernandes da Silva

    2014-05-01

    Full Text Available The 2008 economic crisis challenged accounting, either demanding recognition and measurement criteria well adjusted to this scenario or even questioning its ability to inform appropriately entities’ financial situation before the crisis occurred. So, our purpose was to verify if during economic crises listed companies in the Brazilian capital market tended to adopt earnings management (EM practices. Our sample consisted in 3,772 firm-years observations, in 13 years – 1997 to 2009. We developed regression models considering discretionary accruals as EM proxy (dependent variable, crisis as a macroeconomic factor (dummy variable of interest, ROA, market-to-book, size, leverage, foreign direct investment (FDI and sector as control variables. Different for previous EM studies two approaches were used in data panel regression models and multiple crises were observed simultaneously. Statistics tests revealed a significant relation between economic crisis and EM practices concerning listed companies in Brazil in both approaches used.

  5. Marketing and Economic Analysis of Potatoes Irradiation in Egypt

    International Nuclear Information System (INIS)

    El-Khateeb, M.A.; El-Hayawan, H.

    1999-01-01

    The aim of this work is to examine the marketing, economic and financial feasibility of a project for potatoes irradiation in Egypt. The Egyptian market of potatoes was described and analyzed considering the production size distributed over several years, methods of preservation and storage, percentage of loss and cost for each method, distribution channels and packing materials. The financial and economic analysis of the establishment of a pallet conveyor unit for the irradiation of potatoes was also carried out . The following investment criteria were utilized for the commercial evaluation : benefit - cost radio , payback period, average rate of return and net present value . The results of this analysis showed that the installation of a unit for the irradiation of potatoes in Egypt would be economically viable. The unit of irradiation would decline if the irradiator is used as a multipurpose facility

  6. New market actors: economic social movements and politicized consumers

    Directory of Open Access Journals (Sweden)

    Fátima Portilho

    2009-10-01

    Full Text Available This article presents reflections on new market actors, and economic social movements in particular - that is, those in which actors build a new culture of political action that seeks to reappropriate the economy through their own values. Some examples of this are the movements organized around “solidarity economics”, fair trade, geographic indications, “slow food” and consumer organization. This interface of social movements and the market may be the most marked, differentiated and polemic trait of contemporary political mobilizations. Nonetheless, beyond economic social movements, this article simultaneously emphasizes and problematizes political action within the sphere of individual consumption, that is, that which has been referred to as “political consumption”. Keywords: economic social movements, consumer movements, political consumption.

  7. Marketing and Economic Analysis of Garlic Irradiation in Egypt

    International Nuclear Information System (INIS)

    El-Khateeb, M.A.

    2000-01-01

    The aim of this work is to examine the marketing , economic and financial feasibility of a project for garlic irradiation in Egypt. The Egyptian market of garlic was described and analyzed considering the production size distributed over several years, methods of preservation and storage, percentage of loss and cost for each method and distribution channels. The financial and economic analysis of the establishment of A tote Box unit for the irradiation of garlic was also carried out. The following investment criteria were utilized for the commercial evaluation : benefit-cost ratio, payback period, average rate of return and net present value. The results of this analysis showed that the installation of a unit for the irradiation of garlic in Egypt would be economically viable. The unit cost of irradiation would decline if the irradiator is used as a multipurpose facility

  8. Stages of Business Development and Job Generation: Implications for Marketing and Business Educators.

    Science.gov (United States)

    Stone, James R., III; Wentling, Rose Mary

    1988-01-01

    A sample of 400 Wisconsin business owners (69 percent response) and 200 potential entrepreneurs (27 percent response) identified the relationship of personal characteristics, motivational factors, and the decision to start a business, as well as perceived barriers to business ventures. Unsuccessful potential entrepreneurs differed from successful…

  9. Business Model Innovation Portfolio Strategy for Growth Under Product-Market Configurations

    OpenAIRE

    Bert Verhoeven; Lester W. Johnson

    2017-01-01

    Purpose: The research links three concepts: product market growth strategy, the magnitude of innovation and Business Model Innovation, merging them together into a dynamic Business Model Innovation strategy framework. Design/Methodology/Approach: The paper is conceptual and exploratory in nature and builds on existing literature and the author’s experience with developing business models. Findings: The BMI strategy framework can help managers establish a BMI portfolio strategy followi...

  10. Accounting Department Chairpersons' Perceptions of Business School Performance Using a Market Orientation Model

    Science.gov (United States)

    Webster, Robert L.; Hammond, Kevin L.; Rothwell, James C.

    2013-01-01

    This manuscript is part of a stream of continuing research examining market orientation within higher education and its potential impact on organizational performance. The organizations researched are business schools and the data collected came from chairpersons of accounting departments of AACSB member business schools. We use a reworded Narver…

  11. Can business development services practitioners learn from theories on innovation and services marketing?

    NARCIS (Netherlands)

    Romijn, H.A.; Caniëls, M.C.J.; Ruijter-de Wildt, de M.

    2003-01-01

    Business Development Services programmes for non-financial support to small enterprises in developing countries recently have become big business for development donors and NGOs. The approach revolves around the idea that so-called ‘demand-driven’ interventions are the key to successful market

  12. Factors Contributing to Cognitive Absorption and Grounded Learning Effectiveness in a Competitive Business Marketing Simulation

    Science.gov (United States)

    Baker, David Scott; Underwood, James, III; Thakur, Ramendra

    2017-01-01

    This study aimed to establish a pedagogical positioning of a business marketing simulation as a grounded learning teaching tool and empirically assess the dimensions of cognitive absorption related to grounded learning effectiveness in an iterative business simulation environment. The method/design and sample consisted of a field study survey…

  13. Determinants and Dynamics of Business Aspirations : Evidence from Small-scale Entrepreneurs in an Emerging Market

    NARCIS (Netherlands)

    Dalton, Patricio; Rüschenpöhler, Julius; Zia, Bilal

    2018-01-01

    Small-scale entrepreneurs are ubiquitous in emerging market economies, yet very few graduate to become larger businesses. We ask whether such entrepreneurs even aspire to grow, and if so, on which dimensions of the business? What factors influence these aspirations, how realistic are they, and do

  14. Creating Value in Marketing and Business Simulations: An Author's Viewpoint

    Science.gov (United States)

    Cadotte, Ernest R.

    2016-01-01

    Simulations are a form of competitive training that can provide transformational learning. Participants are pushed by the competition and their own desire to win as well as the continual feedback, encouragement, and guidance of a Business Coach. Simulations enable students to apply their knowledge and practice their business skills over and over.…

  15. Measuring and managing customer relationship risk in business markets.

    OpenAIRE

    Ryals, Lynette; Knox, Simon

    2007-01-01

    There have been repeated calls from top management and marketing academics for greater accountability in marketing so that the financial returns of marketing investments can be more robustly evaluated. These are coalescing around the issue of whether or not marketing delivers shareholder value. One promising line of enquiry explores customer lifetime value and the profitable management of these relationships. Although helpful, this approach fails to make the final link with ...

  16. Formation of the Cycle of Business Processes of Management of Marketing Activity of a Transport Enterprise

    Directory of Open Access Journals (Sweden)

    Horielov Dmytro O.

    2014-02-01

    Full Text Available The article is devoted to problems of organisation of the process of management of marketing activity of an enterprise. It specifies the model of services of a transport enterprise and provides levels of services and their structure: basic, real, expanded, expected and prospective. The article offers to differentiate planning and realisation of the transportation service by its levels, each of which would correspond with a separate business process of management. It reveals specific features of use of instruments of the traditional, internal and interactive marketing in the market of transportation services. It identifies the structure of the object when managing marketing activity of a transportation enterprise. The article uses the Deming cycle to formulate general principles of formation of business processes of management of marketing activity: “Motivation – Plan – Do – Check – Act”. The proposed cycle would ensure continuous improvement of the said business processes of an enterprise in accordance with international quality standards (ISO.

  17. Stock markets and criticality in the current economic crisis

    Science.gov (United States)

    da Silva, Roberto; Zembrzuski, Marcelo; Correa, Fabio C.; Lamb, Luis C.

    2010-12-01

    We show that the current economic crisis has led the market to exhibit a non-critical behavior. We do so by analyzing the quantitative parameters of time series from the main assets of the Brazilian Stock Market BOVESPA. By monitoring global persistence we show a deviation of power law behavior during the crisis in a strong analogy with spin systems (from where this concept was originally conceived). Such behavior is corroborated by an emergent heavy tail of absolute return distribution and also by the magnitude autocorrelation exponent. Comparisons with universal exponents obtained in the international stock markets are also performed. This suggests how a thorough analysis of suitable exponents can bring a possible way of forecasting market crises characterized by non-criticality.

  18. Review: Current Approaches to Business and Institutional Translation. Proceedings of the International Conference on Economic, Business, Financial and Institutional Translation

    Directory of Open Access Journals (Sweden)

    Miguel Tolosa Igualada

    2016-08-01

    Full Text Available Daniel Gallego-Hernández (ed.. Current Approaches to Business and Institutional Translation. Proceedings of the International Conference on Economic, Business, Financial and Institutional Translation / Enfoques actuales en traducción económica e institucional. Actas del Congreso Internacional de Traducción Económica, Comercial, Financiera e Institucional. Suíça: Peter Lang, 2015, 254 páginas. ISBN 978-3-0343-1656-9.

  19. Holcim (Italia) SpA. Segmenting and Targeting Business Markets

    OpenAIRE

    G. PADULA

    2004-01-01

    The case study presents a huge set of data, both market data and firm data, and encourages students to: analyse the market and competitive environment of the firm; evaluate the current segmentation, targeting and positioning strategy of the firm; take marketing strategic decisions in the areas of segmentation, targeting, positioning.

  20. The Keynesian Approach of Business Cycle and Economic Crises and its Criticism

    Directory of Open Access Journals (Sweden)

    Ionela Bălțătescu

    2009-10-01

    Full Text Available The main purpose of this article is to briefly present the Keynesian explanation of business cycle, economic fluctuation and crises, and also the solutions proposed from Keynesian perspective to the economic problems that characterize the bust phases of the business cycles (unemployment, recessions. In the fourth section of the article some criticisms of the Keynesian theoretical approach of the economic crises are considered and summarized.

  1. Links Between Net Present Value and Shareholder Value from a Business Economics Perspective

    OpenAIRE

    Mária Illés

    2012-01-01

    One of the oft-quoted theorems of finance is that decision making based on net present value will lead to the maximisation of shareholder value. The study analyses the reality background of this theorem within the disciplinary borders of business economics. Since finance is based directly on the bases of microeconomics, the study touches upon the presentation of the different disciplinary frames of business economics and microeconomics. The paper demonstrates that the economic content of shar...

  2. Economic Assessment of Hydrogen Technologies Participating in California Electricity Markets

    Energy Technology Data Exchange (ETDEWEB)

    Eichman, Joshua [National Renewable Energy Lab. (NREL), Golden, CO (United States); Townsend, Aaron [National Renewable Energy Lab. (NREL), Golden, CO (United States); Melaina, Marc [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2016-02-19

    As the electric sector evolves and increasing amounts of variable renewable generation are installed on the system, there are greater needs for system flexibility and sufficient capacity, and greater concern for overgeneration from renewable sources not well matched in time with electric loads. Hydrogen systems have the potential to support the grid in each of these areas. However, limited information is available about the economic competitiveness of hydrogen system configurations. This paper quantifies the value for hydrogen energy storage and demand response systems to participate in select California wholesale electricity markets using 2012 data. For hydrogen systems and conventional storage systems (e.g., pumped hydro, batteries), the yearly revenues from energy, ancillary service, and capacity markets are compared to the yearly cost to establish economic competitiveness. Hydrogen systems can present a positive value proposition for current markets. Three main findings include: (1) For hydrogen systems participating in California electricity markets, producing and selling hydrogen was found to be much more valuable than producing and storing hydrogen to later produce electricity; therefore systems should focus on producing and selling hydrogen and opportunistically providing ancillary services and arbitrage. (2) Tighter integration with electricity markets generates greater revenues (i.e., systems that participate in multiple markets receive the highest revenue). (3) More storage capacity, in excess of what is required to provide diurnal shifting, does not increase competitiveness in current California wholesale energy markets. As more variable renewable generation is installed, the importance of long duration storage may become apparent in the energy price or through additional markets, but currently, there is not a sufficiently large price differential between days to generate enough revenue to offset the cost of additional storage. Future work will involve

  3. Effectiveness of marketing in management marketing activity agricultural companies

    OpenAIRE

    KUCHER O.

    2012-01-01

    Modern approaches to evaluating the effectiveness of marketing activity are investigated. The influence of marketing expenses on actualization volume of output is analyzed. A methodical approach of defining economic efficiency in marketing sales in management business is offered.

  4. Agents' beliefs and economic regimes polarization in interacting markets

    Science.gov (United States)

    Cavalli, F.; Naimzada, A. K.; Pecora, N.; Pireddu, M.

    2018-05-01

    In the present paper, a model of a market consisting of real and financial interacting sectors is studied. Agents populating the stock market are assumed to be not able to observe the true underlying fundamental, and their beliefs are biased by either optimism or pessimism. Depending on the relevance they give to beliefs, they select the best performing strategy in an evolutionary perspective. The real side of the economy is described within a multiplier-accelerator framework with a nonlinear, bounded investment function. We study the effect of market integration, in particular, of the financialization of the real market. We show that strongly polarized beliefs in an evolutionary framework can introduce multiplicity of steady states, which, consisting in enhanced or depressed levels of income, reflect and reproduce the optimistic or pessimistic nature of the agents' beliefs. The polarization of these steady states, which coexist with an unbiased steady state, positively depends on that of the beliefs and on their relevance. Moreover, with a mixture of analytical and numerical tools, we show that such static characterization is inherited also at the dynamical level, with possibly complex attractors that are characterized by endogenously fluctuating pessimistic and optimistic prices and levels of national income, with the effect of having several coexisting business cycles. This framework, when stochastic perturbations are included, is able to account for stylized facts commonly observed in real financial markets, such as fat tails and excess volatility in the returns distributions, as well as bubbles and crashes for stock prices.

  5. A Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007)

    OpenAIRE

    Bozbay, Zehra

    2012-01-01

    The study examined the trends of marketing articles published in Journal of the School of Business Administration, Istanbul University using content analysis method. The main objective of the study was to identify marketing and marketing research articles published in Journal of the School of Business Administration between years 1972-2007 and to assess publications' contents in order to determine the marketing trends. The trends and development in marketing were documented by the ...

  6. The Agony and the Ecstasy: Teaching Marketing Metrics to Undergraduate Business Students

    Science.gov (United States)

    Saber, Jane Lee; Foster, Mary K.

    2011-01-01

    The marketing department of a large business school introduced a new undergraduate course, marketing metrics and analysis. The main materials for this course consisted of a series of online spreadsheets with embedded text and practice problems, a 32-page online metrics primer that included assurance of learning questions and a sample examination…

  7. Digital Dividend Aware Business Models for the Creative Industries: Challenges and Opportunities in EU Markets

    Science.gov (United States)

    Cossiavelou, Vassiliki

    EU counties have a historically unique opportunity to enable their creative industries to promote the knowledge societies, applying new business models to their media content and networks markets, that are digital dividend (DD) aware. This new extra-media gatekeeping factor could shape new alliances and co operations among the member states and the global media markets, as well.

  8. The Effect of Culture on the Academic Honesty of Marketing and Business Students

    Science.gov (United States)

    Payan, Janice; Reardon, James; McCorkle, Denny E.

    2010-01-01

    Two trends in marketing higher education include (a) growing opportunities for intercultural encounters in the classroom and (b) a growing concern about student academic honesty. Research regarding the relationship between specific cultural measures and academic honesty is sparse in the context of marketing and business programs in higher…

  9. Patterns and determinants of business cycle synchronization in the enlarged European Economic and Monetary Union

    Directory of Open Access Journals (Sweden)

    Iulia SIEDSCHLAG

    2010-06-01

    Full Text Available This paper provides empirical evidence about the degree of business cycle synchronization between the euro area countries and eight new European Union member states. We analyze the direct and indirect effects of similarity of economic structures and trade intensity on the co-movement of fluctuations of economic activity across these countries and find that bilateral similarity of economic structures and trade intensity were positively and significantly associated with business cycle correlations. This result is robust to different estimation techniques. Similarity of economic structures had an additional indirect positive effect on business cycle synchronization via its positive effect on trade intensity. The bilateral business cycle correlations are found to be endogenous with respect to bilateral similarity of economic structures and bilateral trade intensity suggesting that the new European Union countries will better satisfy the Optimum Currency Area criteria after the adoption of the euro.

  10. Relationship Between Market Orientation and Business Performance in Czech and German High-Tech Firms

    Directory of Open Access Journals (Sweden)

    Patrik Jangl

    2015-12-01

    Full Text Available The main goal of this paper is to find out an index of market orientation, and explore the relationship between four components of market orientation in high-tech firms and their business performance. Business performance was studied as a one-dimensional construct. Market orientation in this study is defined as a process of intelligence generation about customers and competitors, intelligence dissemination and integration within the company across teams, and responsiveness to market intelligence in the form of coordinated action. The statistical sample was represented by 164 Czech and 187 German high-tech firms in the manufacturing industry. Respondents (sales and marketing managers completed a questionnaire and marked their rate of approval with individual statements on a Likert scale ranging from 1 to 7. Market orientation and business performance level was determined as the arithmetic mean (x̄ of the measured values. Depending on the size of the total market orientation index (MOI, Czech (x̄=5.2 and German (x̄=5.14 high-tech firms are medium market-oriented. The business performance index (BPI reached a slightly higher value in Germany (x̄=5.22 as compared to the Czech Republic (x̄=5.13. The main method to reach the target was correlation and regression analysis. This study confirmed a hypothesis about the existence of a correlation between components of market orientation and business performance. Three of the four relationships in the multiple regression model were significant. On the other hand, the study found no positive significant correlation between competitor intelligence generation and business performance.

  11. Weak Business Culture as an Antecedent of Economic Crisis

    DEFF Research Database (Denmark)

    Sigurjonsson, Throstur Olaf; Vaiman, Vlad; Davídsson, Páll Ásgeir

    2011-01-01

    The authors of this article contend that traditional corruption, which was largely blamed for the current situation in the Icelandic economy, was perhaps not the most fundamental reason for the ensuing crisis. The weak business culture and a symbiosis of business and politics have actually allowed......, prior to making any sort of investment decisions in that country....

  12. EVALUATION OF SMALL BUSINESS INFLUENCE ON THE ECONOMIC DEVELOPMENT OF THE REGION

    Directory of Open Access Journals (Sweden)

    Olena Zvarych

    2017-12-01

    Full Text Available The purpose of the paper is to study the role and assess the small business development influence on the economic development of the region. Methods. Theoretical and methodological foundations of the research draw up the scientists’ works on the problems of economic development of the regions. During the scientific research, a complex of such methods was used: generalization and scientific abstraction – in order to specify the conceptualcategorical instrument and identify characteristics of the small business; monographic – in case of highlighting the scientists’ views on the investigated problems; comparative analysis – when identifying features of small business influence on the economic development of the region; mathematical modelling in economics – to develop the methodology for the evaluation of small business development influence on the economic development of the region. Results. Special aspects of small business functioning as a factor of the economic development of the region that accommodates economic growth, the improvement of the product quality and social indicators of development, formation of the middle class, decrease of the unemployment rate, increase of the population living standards are researched. The ambiguity of approaches to the small business definition is established, the characteristic feature of which, in most cases, is the number of employees. However, the small business is distinguished for industrial enterprises and service-oriented companies, based on the structure of management, and also taking into account the self-regulation of small enterprises or their relations to the large enterprises or industrial group of companies. It is established that criteria for the evaluation of the efficiency of small business enterprises can be: increase in the entrepreneurship development rates, minimization of material and social losses of the society, increasing the share of small business in GDP formation

  13. Social Media as a Marketing Tool for a Small Business

    OpenAIRE

    Honkaniemi, Noora

    2015-01-01

    This Bachelor’s thesis focuses on social media and utilising it as a marketing strategy for a photography entrepreneur in Tampere. Marketing theories and the concept of social media are defined in order to facilitate understanding the case in a more constructive manner. Social media platforms are introduced through literature and web materials. The purpose was to give a general guideline in marketing through various social media platforms. The objective was to gain knowledge of the more popul...

  14. The Use of Economic Impact Studies as a Service Learning Tool in Undergraduate Business Programs

    Science.gov (United States)

    Misner, John M.

    2004-01-01

    This paper examines the use of community based economic impact studies as service learning tools for undergraduate business programs. Economic impact studies are used to measure the economic benefits of a variety of activities such as community redevelopment, tourism, and expansions of existing facilities for both private and public producers.…

  15. Effect of Ease of Doing Business to Economic Growth among Selected Countries in Asia

    Directory of Open Access Journals (Sweden)

    Teodorica G. Ani

    2015-12-01

    Full Text Available Economic activity requires a streamlined regulatory environment and effectual policies that are transparent and accessible to all. The study aimed to explain the effect of ease of doing business to economic growth among selected economies in Asia for the year 2014. The study covered 29 economies in East Asia, Southeast Asia, and South Asia. Ease of doing business is determined by the ten Doing Business indicators (DBI of the World Bank. In the study, Gross Domestic Product (GDP was used as the proxy variable for economic growth. Descriptive research was the research design used. Multiple regression determined the effect of doing business to economic growth. Compared to other economies, Singapore has the best regulatory performance. It achieved the easiest to do business to five indicators, namely, Starting Business, Registering Property, Protecting Investors, Trading Across Borders, and Enforcing Contracts. In addition, China showed the highest economic growth. The study found out that the variations in ease of doing business was explained by dealing with construction permits, getting credit, registering property and trading across borders. Dealing with construction permits and getting credit have negative effect to Gross Domestic Product while registering property and trading across borders have positive effect. Trading across borders greatly affect gross domestic product among selected countries in Asia. The research proposed inputs to policy which may increase the awareness of local government units of different economies on the simplification of the policies of the different components used in measuring doing business.

  16. Impacts of relationship banking and capital market concentration on small business finance.

    OpenAIRE

    Zhang, Song

    2016-01-01

    Small business is important to U.S. economy. However, they are difficult to obtain external finance. Since 1990s, deregulations happened in the U.S. banking market and affected small business finance greatly. Relationship banking is an effective lending technology for small business finance. Therefore, this thesis aims to investigate the nature of relationship banking and its impacts by using the data from U.S. Survey of Small Business Finances 1993, 1998 and 2003. The survey is led by U.S. F...

  17. Evaluating transfer capability of economic-driven power markets

    DEFF Research Database (Denmark)

    Xu, Zhao

    2007-01-01

    in the present economic-driven electricity markets. A mathematical model of a multi-objective optimization (MOOP) technique has been adopted and presented here for transfer capability studies; which can be helpful for power system planning and operation procedures. The newly-developed algorithm is being tested......The on-going restructuring of electric power utilities poses great challenges for power system engineers to plan and operate power systems as economical and reliable as possible. This paper discusses an important issue, which has been usually neglected, when quantifying active power transfer levels...

  18. Economic market design and planning for electric power systems

    CERN Document Server

    Mili, Lamine

    2010-01-01

    Discover cutting-edge developments in electric power systems. Stemming from cutting-edge research and education activities in the field of electric power systems, this book brings together the knowledge of a panel of experts in economics, the social sciences, and electric power systems. In ten concise and comprehensible chapters, the book provides unprecedented coverage of the operation, control, planning, and design of electric power systems. It also discusses:. A framework for interdisciplinary research and education;. Modeling electricity markets;. Alternative economic criteria and proactiv.

  19. Social Media Marketing – why businesses need to use it and how

    OpenAIRE

    Ola Agbaimoni; Lilach Bullock

    2013-01-01

    The goal of this article is to show how and why it is important for businesses to not only understand social media marketing, but to also include it as an integral part of their marketing strategies. In this article will be set out some basic strategies for how to be successful in social media marketing and conclude with a more in-depth look at Facebook.

  20. Digital loyalty card "big data' and small business marketing: Formal versus informal or complementary?

    OpenAIRE

    Donnelly, Christina; Simmons, Geoff; Armstrong, Gillian; Fearne, Andrew

    2015-01-01

    This article proposes that a complementary relationship exists between the formalised nature of digital loyalty card data, and the informal nature of small business market orientation. A longitudinal, case-based research approach analysed this relationship in small firms given access to Tesco Clubcard data. The findings reveal a new-found structure and precision in small firm marketing planning from data exposure; this complemented rather than conflicted with an intuitive feel for markets. In...

  1. Environmental and economic analyses of waste disposal options for traditional markets in Indonesia

    International Nuclear Information System (INIS)

    Aye, Lu; Widjaya, E.R.

    2006-01-01

    Waste from traditional markets in Indonesia is the second largest stream of municipal solid waste after household waste. It has a higher organic fraction and may have greater potential to be managed on a business scale compared to household wastes. The attributed reason is that in general the wastes generated from traditional markets are more uniform, more concentrated and less hazardous than waste from other sources. This paper presents the results of environmental and economic assessments to compare the options available for traditional market waste disposal in Indonesia. The options compared were composting in labour intensive plants, composting in a centralised plant that utilised a simple wheel loader, centralised biogas production and landfill for electricity production. The current open dumping practice was included as the baseline case. A life cycle assessment (LCA) was used for environmental analysis. All options compared have lower environmental impacts than the current practice of open dumping. The biogas production option has the lowest environmental impacts. A cost-benefit analysis, which considered greenhouse gas savings, was used for the economic assessment. It was found that composting at a centralised plant is the most economically feasible option under the present Indonesian conditions. The approach reported in this study could be applied for 'a pre-feasibility first cut comparison' that includes environmental aspects in a decision-making framework for developing countries even though European emission factors were used

  2. Market and Money: Economic Instruments of Political Europe

    Directory of Open Access Journals (Sweden)

    Florina Pînzaru

    2006-10-01

    Full Text Available By the creation of the unique currency, the European construction advanced, in the late twenty years, more in economic terms than in political ones. Still, at a closer look there can be found interesting arguments to sustain the idea of a political background for this surprising economic acceleration. Creating the common market and a new currency are things which have been possible only because of favourable factors in economy and of strong political will. This paper analyses the market as a frame of a political construction, and euro as a decisive tool for the purpose of the United Europe. For the first time in history, there is a space which approaches beliefs and values with the “help” of a currency, integrated in the political agenda.

  3. Integrating Business Analytics in the Marketing Curriculum: Eight Recommendations

    Science.gov (United States)

    LeClair, Dan

    2018-01-01

    Advances in technology and marketing practice have left little doubt that analytics must be integrated into the marketing curriculum, the question for many educators now is how to best to do so. While the response for each school will depend on its mission and context, as well as its strategies and resources, there already is much that can be…

  4. Engaging Marketing Students: Student Operated Businesses in a Simulated World

    Science.gov (United States)

    Russell-Bennett, Rebekah; Rundle-Thiele, Sharyn R.; Kuhn, Kerri-Ann

    2010-01-01

    Engaged students are committed and more likely to continue their university studies. Subsequently, they are less resource intensive from a university's perspective. This article details an experiential second-year marketing course that requires students to develop real products and services to sell on two organized market days. In the course,…

  5. The Consequences of Market Orientation on Business Performance

    Directory of Open Access Journals (Sweden)

    Luminiţa Ştefania Bodea

    2016-01-01

    Full Text Available The present research aims to develop a conceptual model to test the market orientation dimensions: customer orientation, competitor orientation, interfunctional coordination, and their effects on organizational performance. The most common question found in marketing studies refers to the role assigned to the marketing concept to achieve performance. Often, companies are forced to undertake different strategic approaches to be competitive, but few companies manage to become market oriented and meet difficulties in implementing the marketing concept, because the environment in which they operate are extremely dynamic. The present empirical study utilized the results obtained by processing 121 completed questionnaires containing data from large firms that operate in Romanian. The presence of the following market orientation dimensions: customer orientation, competitor orientation and interfunctional coordination, and their consequences on organizational performance were tested using simple linear regression. The results show that the surveyed firms are market oriented and the positive consequences of this orientation dimensions on performance. The major contribution of the study is that it provides empirical proof of the effect of marketing on firm performance.

  6. Global Distribution of Businesses Marketing Stem Cell-Based Interventions.

    Science.gov (United States)

    Berger, Israel; Ahmad, Amina; Bansal, Akhil; Kapoor, Tanvir; Sipp, Douglas; Rasko, John E J

    2016-08-04

    A structured search reveals that online marketing of stem-cell-based interventions is skewed toward developed economies including the United States, Ireland, Australia, and Germany. Websites made broad, imprecise therapeutic claims and frequently failed to detail procedures. Widespread marketing poses challenges to regulators, bioethicists, and those seeking realistic hope from therapies. Copyright © 2016 Elsevier Inc. All rights reserved.

  7. Innovation, markets and uncertainty in Classical Economic Sociology

    Directory of Open Access Journals (Sweden)

    Roberto Herranz González

    2012-04-01

    Full Text Available In this article we address two important dimensions of the sociological approach to markets by such classics as Max Weber, Emile Durkheim, Georg Simmel and Charles Horton Cooley. We observe the way in which they have all analysed two important dimensions: the role of innovation and the role played by institutions. In particular, we look at the role of innovation in the division of labor and the expansion of markets, and analyze the role of institutions in the social construction of markets, the reduction of uncertainty and its performance in the circulation of commodities. The paper shows how they have all adopted an evolutionary and historical perspective and, with the exception of Weber, chosen a dynamic perspective (that is, a critical perspective using the neo-classical approach in economics.

  8. Causes and outcomes of customer satisfaction in business-to-business markets relationship marketing in the South African cement manufacturing industry

    Directory of Open Access Journals (Sweden)

    Phineas Mbango

    2015-10-01

    Full Text Available Close relationships between cement manufacturers and their customers in business-to-business markets are becoming a necessity in today’s competitive markets. The literature search reveals that, three constructs of relationship marketing (trust, commitment and satisfaction are the most studied and well known. This study contributes to the body of knowledge by adding two constructs (supplier competencies and communication as vital causes to customer satisfaction and the outcome being customer loyalty and cooperation. The study produced a framework of dimensions of relationship marketing in the South African Cement Industry and its hoped will help marketing managers in the industry and related sectors in coming up with relationship marketing strategies that can go a long way in helping them retain, attract, satisfy, and achieve long-term profitable relationships for both the supplier and the customer. A judgemental sample of major cement customers (362 throughout South Africa’s nine provinces were contacted using face-to-face interview technique with self-administered questionnaires. The results support the conceptual model presented; supplier competencies, trust, commitment and communication have a positive association with satisfaction; and satisfaction, in turn, relates positively to all the two outcomes of cooperation and loyalty. It is recommended that a cement manufacturer must invest in strategies that enhance trust, communication, commitment and supplier competencies in order to satisfy its customers who will in turn contribute to customer cooperation and loyalty.

  9. Evolving Importance of Securities Market to Ensure Economic Growth: Evidence from Armenia

    Directory of Open Access Journals (Sweden)

    Salnazaryan Ashot

    2017-12-01

    Full Text Available This research aims to reveal the importance of securities market in ensuring economic growth in Armenia. In order to make the research more substantial, we also examined the impact of other financial market segments, such as insurance market and credit market, on the economic growth. To estimate the relationship between financial market segments and economic growth, an empirical research was conducted using correlation and regression techniques. The research reveals that the most significant impact on the economic growth among Armenian financial market segments has the credit market of Armenia. There is no significant relationship between economic growth and insurance, as well as corporate securities market. It is pointed out in the research, that the evolving importance of the role of securities market in the economic growth is not yet demonstrated in Armenia, which, perhaps, results from the absence of interaction between securities market and economy in Armenia.

  10. Management of business economic growth as function of resource rents

    Science.gov (United States)

    Prljić, Stefan; Nikitović, Zorana; Stojanović, Aleksandra Golubović; Cogoljević, Dušan; Pešić, Gordana; Alizamir, Meysam

    2018-02-01

    Economic profit could be influenced by economic rents. However natural resource rents provided different impact on the economic growth or economic profit. The main focus of the study was to evaluate the economic growth as function of natural resource rents. For such a purpose machine learning approach, artificial neural network, was used. The used natural resource rents were coal rents, forest rents, mineral rents, natural gas rents and oil rents. Based on the results it is concluded that the machine learning approach could be used as the tool for the economic growth evaluation as function of natural resource rents. Moreover the more advanced approaches should be incorporated to improve more the forecasting accuracy.

  11. Sustainable innovation, business models and economic performance: an overview

    NARCIS (Netherlands)

    Montalvo Corral, C.

    2013-01-01

    Sustainable development requires radical and systemic innovations. Such innovations can be more effectively created and studied when building on the concept of business models. This concept provides firms with a holistic framework to envision and implement sustainable innovations. For researchers,

  12. Organizing the Financial and Economic Security of Business Processes of Innovation Development of Enterprise

    OpenAIRE

    Otenko Iryna P.; Komarkov Dmytriy V.; Shkreben Roman P.

    2017-01-01

    The article is aimed at analyzing ways and means of organizing the financial and economic security of business processes of innovation development of enterprise. The business processes of enterprise, which act as objects of managerial decision-making, are considered. It has been determined that the time for decision-making by directors is ensured as result not only of reactive but also proactive management, that is, one that involves modeling the problematic situations, related to business pr...

  13. Cross-border reproductive care : market forces in action or market failure? An economic perspective

    NARCIS (Netherlands)

    Connolly, Mark

    2011-01-01

    From an economist's perspective, cross-border reproductive care (CBRC) reflects a global market economy bringing together the needs of patients and skills of doctors at an agreed price. From this perspective CBRC is neither wrong nor right, rather it reflects rational economic behaviour of couples

  14. Study guide for Statistics for business and financial economics a supplement to the textbook by Cheng-Few Lee, John C. Lee and Alice C. Lee

    CERN Document Server

    Moy, Ronald L; Kao, Lie Jane

    2015-01-01

    This Study Guide accompanies Statistics for Business and Financial Economics, 3rd Ed. (Springer, 2013), which is a business statistics textbook that uses finance, economics, and accounting data throughout the book. This Study Guide contains unique chapter reviews for each chapter in the textbook, formulas, examples, and additional exercises to enhance topics and their application. Solutions are included so students can evaluate their own understanding of the material. With more real-life data sets than the other books on the market, this study guide and the textbook that it accompanies, give readers all the tools they need to learn material in class and on their own. The topics covered are immediately applicable to facing uncertainty and the science of good decision making in financial analysis, econometrics, auditing, production, operations, and marketing research. Students in business degree programs will find this material particularly useful in their other courses and future work.

  15. Fuzzy inference game approach to uncertainty in business decisions and market competitions.

    Science.gov (United States)

    Oderanti, Festus Oluseyi

    2013-01-01

    The increasing challenges and complexity of business environments are making business decisions and operations more difficult for entrepreneurs to predict the outcomes of these processes. Therefore, we developed a decision support scheme that could be used and adapted to various business decision processes. These involve decisions that are made under uncertain situations such as business competition in the market or wage negotiation within a firm. The scheme uses game strategies and fuzzy inference concepts to effectively grasp the variables in these uncertain situations. The games are played between human and fuzzy players. The accuracy of the fuzzy rule base and the game strategies help to mitigate the adverse effects that a business may suffer from these uncertain factors. We also introduced learning which enables the fuzzy player to adapt over time. We tested this scheme in different scenarios and discover that it could be an invaluable tool in the hand of entrepreneurs that are operating under uncertain and competitive business environments.

  16. Gas Station Pricing Game: A Lesson in Engineering Economics and Business Strategies.

    Science.gov (United States)

    Sin, Aaron; Center, Alfred M.

    2002-01-01

    Describes an educational game designed for engineering majors that demonstrates engineering economics and business strategies, specifically the concepts of customer perception of product value, convenience, and price differentiation. (YDS)

  17. CONFLICTS IN THE STRATEGIC BUSINESS NETWORK OPERATING IN THE FOREIGN MARKET

    Directory of Open Access Journals (Sweden)

    Aleksandra Hauke-Lopes

    2017-09-01

    Full Text Available Conflicts are an integral part of every business-to-business co-operation. Enterprise’s activities in the international markets require from the company to take measures to resolve the conflict so as to prevent the negative impact on relationships and further cooperation. This article adopts the strategic network approach to analyze the conflicts and their impact on relationships in a network operating in a foreign market. Conflicts that occur between the two parties involved in a strategic business network also affect other cooperating entities and thereby influence the whole relationship. It is therefore important for the strategic business leader to take action to achieve the positive effects of a conflict situation. The article presents the main sources of conflict present in the literature and the actions that can be taken by the leader of the strategic business network in the foreign market in order to obtain positive effects of conflicts. It also highlights the elements that contribute to reducing the negative impact of conflicts and strengthen relationships in the strategic business network in the foreign market.

  18. A dainty review of the business and economic history of Chile and Latin America

    OpenAIRE

    Bátiz-Lazo, Bernardo

    2015-01-01

    This introductory piece provides some context to the special edition on business and economic history of Chile and Latin America. It also provides an introduction to better understanding research and method in business history while inviting for this field to be further developed in Chile.

  19. Opinions of Illinois Secondary Business Teachers Concerning Political and Socio-Economic Issues

    Science.gov (United States)

    Scriven, Jolene Davidson

    1975-01-01

    The results of this study point to a need for business teachers to find ways of discussing political and socio-economic issues in their classrooms and that business teacher education institutions should be certain that graduates are prepared to include these issues in the courses they teach. (Author)

  20. Finding Win-Win Forms of Economic Development Outreach: Shared Priorities of Business Faculty and Community

    Science.gov (United States)

    Bacdayan, Paul

    2008-01-01

    The mission statements of many public (taxpayer-supported) colleges promise economic development outreach to local business communities. Unfortunately, faculty may be hard-pressed to devote time to outreach. The author looks for specific outreach activities that garner strong support from both faculty and business representatives. The author…

  1. The Effect of Business and Economics Education Programs on Students' Entrepreneurial Intention

    Science.gov (United States)

    De Jorge-Moreno, Justo; Castillo, Leopoldo Laborda; Triguero, Maria Sanz

    2012-01-01

    Purpose: This paper aims to evaluate the effect of participation in business and economics education programs on the student's entrepreneurial intention in terms of perceptions of the desirability and personal feasibility of starting a business. Design/methodology/approach: The methodology used to measure the student's entrepreneurial intention is…

  2. Gender, Work-Family Linkages, and Economic Success among Small Business Owners.

    Science.gov (United States)

    Loscocco, Karyn A.; Leicht, Kevin T.

    1993-01-01

    Investigated work-family connections and economic success among women and men small business owners. Analyses of data from 3-year panel survey of 99 women and 312 men showed considerable gender similarity in processes through which business and individual characteristics affect personal earnings, although women were disadvantaged in some…

  3. ECONOMICS OF TOMATO MARKETING IN ASHANTI REGION, GHANA

    Directory of Open Access Journals (Sweden)

    Camillus Abawiera Wongnaa

    2014-02-01

    Full Text Available The perishable nature of most agricultural produce and the concomitant need for effective marketing outlets carries along huge economic consequences, especially in developing countries like Ghana. This study examines the determinants of profit in tomato marketing in the Ashanti Region of Ghana. Cross-sectional data collected from a random sample of 200 tomato marketers consisting of 100 wholesalers and 100 retailers were analyzed using descriptive statistics and the multiple linear regression technique of the ordinary least squares. The results show that wholesalers have a higher margin of 99.7 percent, while the retailers have a margin of 75.4 percent. Labour cost, purchase price, transportation cost and selling price run through all the estimated regressions as determinants of marketing profit. The effects of these variables on marketing profit could raise public concern since they have implications on prices received by tomato producers and those paid by final consumers and therefore there is the need for the government to devise policies aimed at stabilizing the local currency.The results also call for policy efforts to completely eliminate illiteracy among tomato traders in Ghana especially in the Ashanti Region. Policies that could enable the retailers to increase their scale of operations are also advocated. Future researchers may also estimate the exact point in the age variable at which retail profit declines and possible antecedents.

  4. Socio-Economic Analysis Of Cooperative Business Management In ...

    African Journals Online (AJOL)

    groups. Given the high relevance of cooperatives as instruments of economic self reliance and empowerment, policy initiatives that would strengthen these groups are recommended.. Keywords: Economic rationality, Socio-economic differential, Group formation. Journal of Agriculture and Food Sciences Vol. 5 (1) 2007: pp.

  5. Economics of duck marketing in Oyo State | Saka | African Journal of ...

    African Journals Online (AJOL)

    Economics of duck marketing in Oyo State. ... The marketing survey involved 50 duck traders selected from Ibadan, Oyo and Ogbomoso. Majority (72%) of the marketers procured ... EMAIL FULL TEXT EMAIL FULL TEXT · DOWNLOAD FULL ...

  6. China as A Growing Strategic Market for German Business

    Institute of Scientific and Technical Information of China (English)

    Zhu Zijun

    2011-01-01

    @@ German Companies view China as a more strategically important market, despite their concerns over China's regulatory environment, according to a re-port from the German Chamber of Commerce in China.

  7. Allegations Concerning Defense Reutilization and Marketing Service Business Practices

    National Research Council Canada - National Science Library

    2001-01-01

    We performed this audit in response to a request from Senator John Warner. The request was based on several allegations the senator's office received concerning the operations of the Defense Reutilization and Marketing Service (DRMS...

  8. From Brand Management to Global Business Management in Market-Driven Companies

    OpenAIRE

    Emilio Zito

    2009-01-01

    Over the past several years, the most competitive mass-market companies (automobile, high-tech, consumer and retail, etc.) have been experiencing a new strategic approach around the concept of Market-Driven strategy, as opposed to a pure marketing-focused approach known as Customer-Driven strategy. A fast-moving, mass-market global company would likely have a precise performance measurement system in place with broad performance indicators based on: project economics, ratios analysis (ROI, in...

  9. The Job Market for Business Librarians: 1983-1992.

    Science.gov (United States)

    Rakevich, Doris

    This paper analyzes a total of 235 job advertisements for business librarians from 1983 through 1992 listed in "Library Journal,""American Libraries,""C & RL News,""SpeciaList," and the Eastern edition of "The Wall Street Journal." Each advertisement was examined for level of job; type of…

  10. Firm age, business cycles and aggregate labor market dynamics

    NARCIS (Netherlands)

    Sedláček, P.

    2011-01-01

    Job creation and destruction rates fall with a firm's age, young businesses have higher exit rates, conditional on survival they grow faster and given their employment shares they create relatively more jobs than older firms. In fact, recent studies show that the well established negative

  11. ESOL as Business: Time for the Market-Oriented Teacher?

    Science.gov (United States)

    Walker, John

    2014-01-01

    Private-sector institutions offering English for speakers of other languages (ESOL) in postcompulsory contexts are distinctive in terms of their dual nature: As businesses, their principal raison d'etre is to turn a profit for their owners and shareholders, but at the same time they are educational institutions that are expected, at least in…

  12. European airlines enter the biofuels market. Business Project Report

    Energy Technology Data Exchange (ETDEWEB)

    Van den Heuvel, E.

    2011-06-15

    Biofuels might offer opportunities for achieving improved balance of power to the European airlines in their market environment. The aviation sector in Europe is a high competitive market. It faces high rivalry and increasing fuel costs due to rising oil prices. Moreover, from 2012 the sector will be subject to stringent rules with respect to maximum allowed carbon emissions. Investigating the competitive forces in the aviation sector and executing a strategic group analysis maps the competitors and the major players in the supply chain and the options they have for using alternative fuels for low carbon performance. Both the market and non-market strategies of several European airlines have been studied. It appears that airlines are aiming at first mover advantage by moving upstream in the biofuel value chain. They search for collaboration with other stakeholders to change government regulation to their benefit and influence public opinion and research agendas. Airlines are late entrants in the biofuels market. This research has shown that biofuels can improve the market power balance for European airlines. Biofuels are key to improve the carbon performance of airlines. However, this implies that airlines take position at the resource side of the value chain for biojetfuels. This has the advantage of controlling the security of supply and managing biofuels production complying to ruling sustainability criteria.

  13. Economic and legal aspects of introducing novel ICT instruments: integrating sound into social media marketing - from audio branding to soundscaping

    OpenAIRE

    Daj, A.

    2013-01-01

    The pervasive expansion and implementation of ICT based marketing instruments imposes a new economic investigation of business models and regulatory solutions. Moreover, the current status of Social Media research indicates that the use of social networking and collaboration technologies is deeply changing the way people communicate, consume and cooperate with each other. Against the backdrop of widespread availability of digital audio-video content and the growing number of “smart” mobile de...

  14. Economic and legal aspects of introducing novel ICT instruments: integrating sound into social media marketing - from audio branding to soundscaping

    Directory of Open Access Journals (Sweden)

    Daj, A.

    2013-12-01

    Full Text Available The pervasive expansion and implementation of ICT based marketing instruments imposes a new economic investigation of business models and regulatory solutions. Moreover, the current status of Social Media research indicates that the use of social networking and collaboration technologies is deeply changing the way people communicate, consume and cooperate with each other. Against the backdrop of widespread availability of digital audio-video content and the growing number of “smart” mobile devices, business professionals have developed new strategies for achieving customer involvement and retention through digitally linking audio stimuli to the powerful networking environment of Social Media.

  15. THE MANAGEMENT OF BUSINESS ACTIVITY OF ENTERPRISES: SCIENTIFIC AND ECONOMIC ANALYTICS

    Directory of Open Access Journals (Sweden)

    Maksym Hodiashchev

    2017-09-01

    Full Text Available The main purpose of the paper is to comprehensively study and analyse theoretical aspects of management of business activity of enterprises, revealing their main disadvantages and differences. The research methods will allow developing a categorical apparatus for the management of business activity of enterprises. Methodology. The research is based on the analysis of scientific works of domestic and foreign scientists and economists concerning business activity as an economic category and its management, approaches and directions of such management. Results of the research are showed that management of business activity covers various areas of activity of enterprises. Such areas can be production, financial, innovative, social, environmental etc. In the process of analysing economic literature, it is determined that most scholars focus on two main aspects of managing business activity: socioeconomic management and management of the efficiency of economic activity. It is determined that each aspect of management of business activity is characterized by appropriate methods of conducting. Among methods of socio-economic management of the enterprise are followed: material and moral stimulation of personnel; social regulation; economic calculation; balance method; method of financing; price regulation; lending. Considered also psychological and organizational-administrative methods for the management of business activity. The second aspect of management of business activity aimed at managing the efficiency of economic activity is characterized by the achievement of the necessary discursive effect that is the direct satisfaction of the owners of enterprises. The article also substantiates the importance of studying tools of managerial influence on the business activity of enterprises, which in the process of research are divided into five main groups: economic, ecological, financial, psychological, and management audit. Practical implications. Modern

  16. The French wind energy market by 2020. Market evolution and competition context within the sector. Analysis of business model and of financial performance of fleet operators

    International Nuclear Information System (INIS)

    2016-01-01

    As the French wind energy sector has been recovering a good dynamics since 2014, notably for onshore production whereas some uncertainties remain present for offshore production, this report aims at assessing market perspectives by 2020, and at identifying business opportunities for the different involved actors. The first part identifies some determining factors for the sector activity, proposes an analysis of the activity for the 2002-2015 period (installed power, electricity production, turnover, equipment manufacturers, operators) and its perspectives by 2020 (evolution of determining factors, installed power, market share evolution for manufacturers, opportunities and threats on the medium term). The second part discusses the main elements of the operators' business models, and analyses fleet managers' financial data. Structural drivers and brakes are then discussed, as well as the French, European and World context (installed power, installed offshore power, electricity production, energy policy, law for energy transition, commitment of public authorities in favour of wind energy, competitiveness of wind energy). Some highlights and aspects of offer evolution are outlined: development of offshore wind energy, diversification of operators, international development, takeovers and capital increase, new financing modes. The last parts propose an analysis of the economic structure of the sector in France (types of interveners, staff, location, machine power evolution) and an overview of the main actors. Identity sheets of the main operators and equipment manufacturers are provided, as well as economic and financial data of 200 operators which can be compared through 5 key indicators

  17. The economics of gasification: a market-based approach

    Energy Technology Data Exchange (ETDEWEB)

    Abadie, L. M. [Bilbao Bizkaia Kutxa, Gran Via 30, 48009 Bilbao (Spain); Chamorro, J. M. [Departamento Fundamentos del Analisis Economico I, University of the Basque Country, Av. Lehendakari Aguirre 83, 48015 Bilbao (Spain)

    2009-07-01

    This paper deals with the economics of gasification facilities in general and Integrated Gasification Combined Cycle (IGCC) power plants in particular. Regarding the prospects of these systems, passing the technological test is one thing, passing the economic test can be quite another. In this respect, traditional valuations assume constant input and/or output prices. Since this is hardly realistic, we allow for uncertainty in prices. We naturally look at the markets where many of the products involved are regularly traded. Futures markets on commodities are particularly useful for valuing uncertain future cash flows. Thus, revenues and variable costs can be assessed by means of sound financial concepts and actual market data. On the other hand, these complex systems provide a number of flexibility options (e.g., to choose among several inputs, outputs, modes of operation, etc.). Typically, flexibility contributes significantly to the overall value of real assets. Indeed, maximization of the asset value requires the optimal exercise of any flexibility option available. Yet the economic value of flexibility is elusive, the more so under (price) uncertainty. And the right choice of input fuels and/or output products is a main concern for the facility managers. As a particular application, we deal with the valuation of input flexibility. We follow the Real Options approach. In addition to economic variables, we also address technical and environmental issues such as energy efficiency, utility performance characteristics and emissions (note that carbon constraints are looming). Lastly, a brief introduction to some stochastic processes suitable for valuation purposes is provided. (author)

  18. The economics of gasification: a market-based approach

    International Nuclear Information System (INIS)

    Abadie, L. M.; Chamorro, J. M.

    2009-01-01

    This paper deals with the economics of gasification facilities in general and Integrated Gasification Combined Cycle (IGCC) power plants in particular. Regarding the prospects of these systems, passing the technological test is one thing, passing the economic test can be quite another. In this respect, traditional valuations assume constant input and/or output prices. Since this is hardly realistic, we allow for uncertainty in prices. We naturally look at the markets where many of the products involved are regularly traded. Futures markets on commodities are particularly useful for valuing uncertain future cash flows. Thus, revenues and variable costs can be assessed by means of sound financial concepts and actual market data. On the other hand, these complex systems provide a number of flexibility options (e.g., to choose among several inputs, outputs, modes of operation, etc.). Typically, flexibility contributes significantly to the overall value of real assets. Indeed, maximization of the asset value requires the optimal exercise of any flexibility option available. Yet the economic value of flexibility is elusive, the more so under (price) uncertainty. And the right choice of input fuels and/or output products is a main concern for the facility managers. As a particular application, we deal with the valuation of input flexibility. We follow the Real Options approach. In addition to economic variables, we also address technical and environmental issues such as energy efficiency, utility performance characteristics and emissions (note that carbon constraints are looming). Lastly, a brief introduction to some stochastic processes suitable for valuation purposes is provided. (author)

  19. Assessing service quality in business-to-business relationships within the international telecommunications carrier market.

    OpenAIRE

    2012-01-01

    M.Comm. The objectives of this study are : To determine customers' perception of service quality of international telecommunications carrier services delivered by Telkom in the business-tobusiness relationships with carriers in Europe; To establish whether differences in service quality exist among the selected business customers; To identify and examine customers' needs and expectations regarding the service delivery by Telkom; To assess how well Telkom is currently performing relative to...

  20. Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators

    Directory of Open Access Journals (Sweden)

    Luis Ignacio Álvarez-González

    2017-04-01

    Full Text Available Nonprofit organizations (NPOs confront competitive pressures derived from complex economic and societal challenges. Their capacity to fulfil their mission increasingly depends on developing successful alliances with key external and internal stakeholders, including cooperative interorganizational relationships. In this context, the aim of this research is to analyze: (1 to which extent business-nonprofit partnerships (BNPPs foster the development of an internal marketing approach by NPOs; (2 the impact of this approach to human resource management on nonprofit performance; and (3 the possible moderating effect of the funding strategy of the nonprofit. This empirical research, based on a survey to a representative sample of Spanish NPOs, shows that cooperative relationships between nonprofit and business organizations are closely associated with a process of knowledge transfer, resulting in improved nonprofit performance; although these positive effects depend on the capacity of NPOs to generate income from commercial sources.