WorldWideScience

Sample records for current marketing efforts

  1. Tailoring hospital marketing efforts to physicians' needs.

    Science.gov (United States)

    Mackay, J M; Lamb, C W

    1988-12-01

    Marketing has become widely recognized as an important component of hospital management (Kotler and Clarke 1987; Ludke, Curry, and Saywell 1983). Physicians are becoming recognized as an important target market that warrants more marketing attention than it has received in the past (Super 1987; Wotruba, Haas, and Hartman 1982). Some experts predict that hospitals will begin focusing more marketing attention on physicians and less on consumers (Super 1986). Much of this attention is likely to take the form of practice management assistance, such as computer-based information system support or consulting services. The survey results reported here are illustrative only of how one hospital addressed the problem of physician need assessment. Other potential target markets include physicians who admit patients only to competitor hospitals and physicians who admit to multiple hospitals. The market might be segmented by individual versus group practice, area of specialization, or possibly even physician practice life cycle stage (Wotruba, Haas, and Hartman 1982). The questions included on the survey and the survey format are likely to be situation-specific. The key is the process, not the procedure. It is important for hospital marketers to recognize that practice management assistance needs will vary among markets (Jensen 1987). Therefore, hospitals must carefully identify their target physician market(s) and survey them about their specific needs before developing and implementing new physician marketing programs. Only then can they be reasonably confident that their marketing programs match their customers' needs.

  2. Gaining internal support for a marketing effort.

    Science.gov (United States)

    Barron, E

    1988-06-01

    Franciscan Health System, Chadds Ford, Pa., developed a systemwide marketing initiative to assure positive participation from its internal market segments. In the first of a series, the author outlines the goals, objectives and positioning of the marketing mix used to achieve voluntary involvement from these segments.

  3. Shopping Effort Classification: Implications for Segmenting the College Student Market

    Science.gov (United States)

    Wright, Robert E.; Palmer, John C.; Eidson, Vicky; Griswold, Melissa

    2011-01-01

    Market segmentation strategies based on levels of consumer shopping effort have long been utilized by marketing professionals. Such strategies can be beneficial in assisting marketers with development of appropriate marketing mix variables for segments. However, these types of strategies have not been assessed by researchers examining segmentation…

  4. Shopping Effort Classification: Implications for Segmenting the College Student Market

    Science.gov (United States)

    Wright, Robert E.; Palmer, John C.; Eidson, Vicky; Griswold, Melissa

    2011-01-01

    Market segmentation strategies based on levels of consumer shopping effort have long been utilized by marketing professionals. Such strategies can be beneficial in assisting marketers with development of appropriate marketing mix variables for segments. However, these types of strategies have not been assessed by researchers examining segmentation…

  5. Survival tactics for managing the hospital marketing effort.

    Science.gov (United States)

    Schaupp, D L; Ponzurick, T G; Schaupp, F W

    1994-01-01

    Hospital marketing is an intricate and complex process. Especially difficult is the transition the hospital marketer must make from designing marketing strategies to implementing those strategies. This transition usually causes the marketer to call upon a different set of skills. These skills involve managing the personnel needed to implement the designed marketing strategy. Unfortunately, little in the way of formal training is provided the marketer for developing these management skills. Therefore, the authors have comprised a series of tactical procedures designed to assist the hospital marketer to survive this transition. Using these tactics for decision-making guidelines may help to improve the management of the hospital's marketing effort.

  6. Customer relations data aids marketing efforts.

    Science.gov (United States)

    Werronen, H J

    1988-08-01

    A customer relations information system can help improve a hospital's marketing performance. With such a system, the author writes, a medical center can easily redirect its information systems away from the traditional transaction-oriented approach toward the building of long-lasting relationship with customers.

  7. Mathematical Formulation of Relationship between Applied Marketing Effort and Potential Ability of Determining Market Share

    Directory of Open Access Journals (Sweden)

    Mokhtar M. Metwally

    2008-01-01

    Full Text Available The aim of this paper is to formulate the mathematical relationship between firms potential ability and their applied efforts to attract the body of unattached customers. A method is devised in this paper by which management techniques imposed by a particular firm can evaluate its market share. This paper demonstrates the relationship between the applied marketing effort of management and the potential ability of the firm in determining its market share. This paper also investigates the effect of a number of simultaneous marketing impulses on the movement of the body of unattached customers and hence on the size of the market share.

  8. The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness

    OpenAIRE

    Richard A. Heiens; Larry P. PLESHKO

    2012-01-01

    The current study takes a contingency theory approach to the relationship between market leadership and a variety of marketing strategy concepts making up a firm’s strategic profile, including a firm’s Miles and Snow strategy type, market growth, service growth, service focus, market coverage, the Porter strategy group, and market orientation. The results of the study support this approach, showing that at least six of the seven strategic contingency combinations exhibit a significant relati...

  9. Global unbalance in seaweed production, research effort and biotechnology markets.

    Science.gov (United States)

    Mazarrasa, Inés; Olsen, Ylva S; Mayol, Eva; Marbà, Núria; Duarte, Carlos M

    2014-01-01

    Exploitation of the world's oceans is rapidly growing as evidenced by a booming patent market of marine products including seaweed, a resource that is easily accessible without sophisticated bioprospecting technology and that has a high level of domestication globally. The investment in research effort on seaweed aquaculture has recently been identified to be the main force for the development of a biotechnology market of seaweed-derived products and is a more important driver than the capacity of seaweed production. Here, we examined seaweed patent registrations between 1980 and 2009 to assess the growth rate of seaweed biotechnology, its geographic distribution and the types of applications patented. We compare this growth with scientific investment in seaweed aquaculture and with the market of seaweed production. We found that both the seaweed patenting market and the rate of scientific publications are rapidly growing (11% and 16.8% per year respectively) since 1990. The patent market is highly geographically skewed (95% of all registrations belonging to ten countries and the top two holding 65% of the total) compared to the distribution of scientific output among countries (60% of all scientific publications belonging to ten countries and the top two countries holding a 21%), but more homogeneously distributed than the production market (with a 99.8% belonging to the top ten countries, and a 71% to the top two). Food industry was the dominant application for both the patent registrations (37.7%) and the scientific publications (21%) followed in both cases by agriculture and aquaculture applications. This result is consistent with the seaweed taxa most represented. Kelp, which was the target taxa for 47% of the patent registrations, is a traditional ingredient in Asian food and Gracilaria and Ulva, which were the focus of 15% and 13% of the scientific publications respectively, that are also used in more sophisticated applications such as cosmetics, chemical

  10. Multiproduct Multiperiod Newsvendor Problem with Dynamic Market Efforts

    Directory of Open Access Journals (Sweden)

    Jianmai Shi

    2016-01-01

    Full Text Available We study a multiperiod multiproduct production planning problem where the production capacity and the marketing effort on demand are both considered. The accumulative impact of marketing effort on demand is captured by the Nerlove and Arrow (N-A advertising model. The problem is formulated as a discrete-time, finite-horizon dynamic optimization problem, which can be viewed as an extension to the classic newsvendor problem by integrating with the N-A model. A Lagrangian relaxation based solution approach is developed to solve the problem, in which the subgradient algorithm is used to find an upper bound of the solution and a feasibility heuristic algorithm is proposed to search for a feasible lower bound. Twelve kinds of instances with different problem size involving up to 50 products and 15 planning periods are randomly generated and used to test the Lagrangian heuristic algorithm. Computational results show that the proposed approach can obtain near optimal solutions for all the instances in very short CPU time, which is less than 90 seconds even for the largest instance.

  11. The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness

    Directory of Open Access Journals (Sweden)

    Richard A. Heiens

    2012-07-01

    Full Text Available The current study takes a contingency theory approach to the relationship between market leadership and a variety of marketing strategy concepts making up a firm’s strategic profile, including a firm’s Miles and Snow strategy type, market growth, service growth, service focus, market coverage, the Porter strategy group, and market orientation. The results of the study support this approach, showing that at least six of the seven strategic contingency combinations exhibit a significant relationship to market share. Utilizing a sample drawn from the financial services industry, it is found that firms possessing a recommended “fit”, as when market leader firms exhibit a more aggressive marketing strategy profile, tend to have higher levels of market share. The results of the study also reveal that a firm’s market share performance is related to the total number of strategic “fits” between the firm’s market leadership position and the various components of the firm’s strategic profile.

  12. Market framing efforts of the Environmental Market Maker Better Place Denmark

    DEFF Research Database (Denmark)

    Andersen, Poul Houman; Rask, Morten

    Electric cars hold the potential to completely alter the interrelationship among actors in the automobile industry architecture. However, the is not yet at market as such but initial market development shows that Denmark is becoming a global hotspot for electric cars of the future. The main reason...... or the main player in bringing electric cars to Denmark is the Israeli-American venture capital project Better Place. In cooperation with DONG Energy, Better Place plans to create a national infrastructure network of battery charging spots to establish Denmark as a viable country for mass-market electric cars...... by 2011. The Better Place consortium plans to introduce Renault-Nissan electric cars to Danish roads as part of its efforts. This paper is concerned with the processes of that industry creation for the electric car industry. The aim of this paper is to describe and analyse how envision of market ideas...

  13. Market framing efforts of the Environmental Market Maker Better Place Denmark

    DEFF Research Database (Denmark)

    Andersen, Poul Houman; Rask, Morten

    Electric cars hold the potential to completely alter the interrelationship among actors in the automobile industry architecture. However, the is not yet at market as such but initial market development shows that Denmark is becoming a global hotspot for electric cars of the future. The main reason...... or the main player in bringing electric cars to Denmark is the Israeli-American venture capital project Better Place. In cooperation with DONG Energy, Better Place plans to create a national infrastructure network of battery charging spots to establish Denmark as a viable country for mass-market electric cars...... by 2011. The Better Place consortium plans to introduce Renault-Nissan electric cars to Danish roads as part of its efforts. This paper is concerned with the processes of that industry creation for the electric car industry. The aim of this paper is to describe and analyse how envision of market ideas...

  14. ANALYZING THE CONSUMER PROFILING FOR IMPROVING EFFORTS OF INTEGRATED MARKETING COMMUNICATION

    Directory of Open Access Journals (Sweden)

    Olimpia OANCEA

    2014-06-01

    Full Text Available In an economy with a strong concurential character, organizations must capitalize the integrated marketing communication in the most effective way, to ensure the creation and maintenance of long-term relationships with current and potential customers. Building and managing the relationships with customers can have a direct and favourable effect on the efficiency of an organization's communication efforts. The integrated marketing communication identifies with the nowadays market dynamics and learns the organizations how easy can be to prosper in an environment where changes occur in an alarming way. Therefore, the purpose of this paper is to analyze the socio-demographic profile of the consumers of bread in Arges County, as well as the preferences and purchasing behaviour at the level of the market segments identified using the K-Means Cluster Analysis method.

  15. ANALYZING THE CONSUMER PROFILING FOR IMPROVING EFFORTS OF INTEGRATED MARKETING COMMUNICATION

    Directory of Open Access Journals (Sweden)

    Olimpia OANCEA

    2014-06-01

    Full Text Available In an economy with a strong concurential character, organizations must capitalize the integrated marketing communication in the most effective way, to ensure the creation and maintenance of long-term relationships with current and potential customers. Building and managing the relationships with customers can have a direct and favourable effect on the efficiency of an organization's communication efforts. The integrated marketing communication identifies with the nowadays market dynamics and learns the organizations how easy can be to prosper in an environment where changes occur in an alarming way. Therefore, the purpose of this paper is to analyze the socio-demographic profile of the consumers of bread in Arges County, as well as the preferences and purchasing behaviour at the level of the market segments identified using the K-Means Cluster Analysis method.

  16. Shell Inspection History and Current CMM Inspection Efforts

    Energy Technology Data Exchange (ETDEWEB)

    Montano, Joshua Daniel [Los Alamos National Lab. (LANL), Los Alamos, NM (United States)

    2017-01-26

    The following report provides a review of past and current CMM Shell Inspection efforts. Calibration of the Sheffield rotary contour gauge has expired and the primary inspector, Matthew Naranjo, has retired. Efforts within the Inspection team are transitioning from maintaining and training new inspectors on Sheffield to off-the-shelf CMM technology. Although inspection of a shell has many requirements, the scope of the data presented in this report focuses on the inner contour, outer contour, radial wall thickness and mass comparisons.

  17. Jordanian pharmaceutical companies: are their marketing efforts paying off?

    Science.gov (United States)

    Al-Shaikh, Mustafa S; Torres, Ivonne M; Zuniga, Miguel A; Ghunaim, Ayman

    2011-04-01

    The pharmaceuticals industry is one of the main industries in Jordan. Jordanian pharmaceuticals rank third in the export industry of this country. This study aims to examine the strengths that Jordanian pharmaceutical companies have, which, in turn, form their competitiveness base. In addition, this study aims to identify their weaknesses and the effects of marketing their products in the local market. What is the relationship between Jordanian pharmaceutical product quality, price and value, and the competitiveness of pharmaceutical companies in the local market? Our study aims to answer this and other questions. Our results and practical implications are discussed.

  18. An Analytic Strategy To Assist Institutional Recruitment and Marketing Efforts.

    Science.gov (United States)

    DesJardins, Stephen L.

    2002-01-01

    Fit a statistical model to historical college enrollment data, testing whether the model could accurately predict enrollment out-of-sample, and used the results to segment admitted students into groups so that different recruitment and marketing interventions could be applied to encourage enrollment. (EV)

  19. Current efforts in medical education to incorporate national health priorities.

    Science.gov (United States)

    Nair, Manisha; Fellmeth, Gracia

    2017-08-03

    As a reflection on the Edinburgh Declaration, this conceptual synthesis presents six important challenges in relation to the role of medical education in meeting current national health priorities. This paper presents a conceptual synthesis of current efforts in medical education to incorporate national health priorities as a reflection on how the field has evolved since the Edinburgh Declaration. Considering that health needs vary from country to country, our paper focuses on three broad and cross-cutting themes: health equity, health systems strengthening, and changing patterns of disease. Considering the complexity of this topic, we conducted a targeted search to broadly sample and critically review the literature in two phases. Phase 1: within each theme, we assessed the current challenges in the field of medical education to meet the health priority. Phase 2: a search for various strategies in undergraduate and postgraduate education that have been tested in an effort to address the identified challenges. We conducted a qualitative synthesis of the literature followed by mapping of the identified challenges within each of the three themes with targeted efforts. We identified six important challenges: (i) mismatch between the need for generalist models of health care and medical education curricula's specialist focus; (ii) attitudes of health care providers contributing to disparities in health care; (iii) the lack of a universal approach in preparing medical students for 21st century health systems; (iv) the inability of medical education to keep up with the abundance of new health care technologies; (v) a mismatch between educational requirements for integrated care and poorly integrated, specialised health care systems; and (vi) development of a globally interdependent education system to meet global health challenges. Examples of efforts being made to address these challenges are offered. Although strategies for combatting these challenges exist, the

  20. Optimal pricing and promotional effort control policies for a new product growth in segmented market

    Directory of Open Access Journals (Sweden)

    Jha P.C.

    2015-01-01

    Full Text Available Market segmentation enables the marketers to understand and serve the customers more effectively thereby improving company’s competitive position. In this paper, we study the impact of price and promotion efforts on evolution of sales intensity in segmented market to obtain the optimal price and promotion effort policies. Evolution of sales rate for each segment is developed under the assumption that marketer may choose both differentiated as well as mass market promotion effort to influence the uncaptured market potential. An optimal control model is formulated and a solution method using Maximum Principle has been discussed. The model is extended to incorporate budget constraint. Model applicability is illustrated by a numerical example. P.C. Jha, P. Manik, K. Chaudhary, R. Cambini / Optimal Pricing and Promotional 2 Since the discrete time data is available, the formulated model is discretized. For solving the discrete model, differential evolution algorithm is used.

  1. Russian electricity market. Current state and perspectives

    Energy Technology Data Exchange (ETDEWEB)

    Abdurafikov, R.

    2009-06-15

    The Russian electricity market is currently in transition. The restructuring of the sector has been completed and former public vertically integrated monopolies have been unbundled and partly privatised. The government retained control in all the network companies, the system operator, nuclear generation, and hydro generation. The state retains control also via owner-ship in several TGCs and WGCs in the strategic regions of Moscow and Saint-Petersburg via the state owned gas monopoly Gazprom. The liberalization takes place within two price zones, Europe and Siberia, where more than 90%, 913 TWh in 2007, of Russian electricity consumption takes place. In the rest of Russia, e.g. the Far East and isolated areas like Kaliningrad, electricity is supplied at regulated rates. Only a minor part of electricity in the price zones is currently traded at free prices. The share of electricity traded at free market prices will increase according to the liberalization schedule, reaching ca 90%, all except households, by 2011. Wholesale electricity market bids are aggregated in a detailed power system model of the Russian power grid, taking into account the physical locations of the facilities. The resulting 7700+ nodal market prices, scattered across the 7 time zones of the Russian market area, capture costs of congestion and load losses in the grid. The price level of electricity seems to be rather low at a glance - about 21 euro and 15 euro per MWh in Europe and Siberia respectively. On the other hand, wholesale market buyers have to pay for capacity availability, on average around 3000 euro/MW monthly. With greater share of electricity traded at free prices there will be an increased need to hedge price risks. For this reason a financial market is planned. There are also plans for support schemes for renewable generation and to limit environmental pollution as well as ancillary services markets. Some areas do not experience a likewise opening of the competition in Russia, for

  2. Blue Cross market share, economies of scale, and cost containment effort.

    Science.gov (United States)

    Feldman, R; Greenberg, W

    1981-01-01

    This paper examines two components of the hospital insurance market structure-market share and the absolute number of enrollees in Blue Cross plans-to ascertain whether market structure affects the willingness of Blue Cross plans to use cost control measure. Empirical estimates show that larger plans are more likely to use prospective reimbursement, pre-admission testing, and concurrent review. Market share, however, has a positive effect only on concurrent review. We suggest that there are economies of scale to cost control efforts, but that high market share generally does not lead to increased cost-consciousness.

  3. Contribution to hospital performance: market orientation vs. marketing effort and lack of competition.

    Science.gov (United States)

    Wrenn, Bruce

    2002-01-01

    Marketing is still viewed with some skepticism by some hospital administrators who wonder if marketing is needed when the hospital is in a benign competitive environment. This research seeks to investigate the contribution of a marketing orientation to hospital performance beyond what can be achieved by merely spending money on promotion or not facing stiff competition. Findings reveal that having an authentic market orientation makes a significant contribution to a hospital's success above what can be achieved through promotional budgets and lack of competition.

  4. An analysis of the diffusion of new antidepressants: variety, quality, and marketing efforts.

    Science.gov (United States)

    Berndt, Ernst R; Bhattacharjya, Ashoke; Mishol, David N; Arcelus, Almudena; Lasky, Thomas

    2002-03-01

    We are not aware of any published research that quantifies and compares the importance of effectiveness and side effects for pharmaceutical sales, and that simultaneously incorporates the impacts of marketing efforts on the diffusion of new pharmaceutical agents in the U.S. The overall level and market share success of the various selective serotonin reuptake inhibitors ( SSRIs ) relative to a representative older generation tricyclic (such as amitriptyline) provides a useful focus for studying such issues. To model jointly the marketing and sales relationships of the SSRIs in the U.S., to quantify the extent to which marketing efforts are responsive to the availability of new scientific information accompanying changes in quality and increases in product variety, and in turn to assess how the new FDA indication approvals and the enhanced marketing initiatives involving product quality and variety affect sales of the SSRI and other novel antidepressants. Quarterly US sales, price, quantity and marketing data 1988Q1-1997Q4 are taken from IMS Health for the eight new antidepressants introduced into the US during this time period. Measures of physician-perceived quality attributes of the antidepressants are drawn from Market Measures, Inc., a medical survey research firm. These data are used to construct measures of product quality (effectiveness and side effect profile), and attribute variety across all antidepressants. Multivariate regression methods are used in estimating parameters of a marketing efforts model, a sales demand model encompassing the aggregate of the newer antidepressants, and a product share model. Simulation methods are employed to quantify elasticities. Since 1988, and relative to amitriptyline, there has been only a rather modest increase in the perceived average effectiveness of the SSRIs and related products, but the side effect profiles have improved substantially. Variety measures for effectiveness show greater increases over time than do

  5. Direct and Indirect Effects of Marketing Effort on Brand Awareness and Brand Image.

    OpenAIRE

    Villarejo Ramos, Ángel Francisco; Rondán Cataluña, Francisco Javier; Sánchez Franco, Manuel Jesús

    2008-01-01

    The marketing effort orientated to towards strengthening the brand means to increase the degree of knowledge of the brand name. In this paper we want to show the relationship between brand awareness and brand image. Starting out from a theoretical review, we set out a model of direct and indirect effects of the marketing effort-as the brand's antecedents-on brand awareness and brand image. Via the empirical support used, a questionnaire of a sample of consumers, we try to find out how the mar...

  6. Impacts of government and market on firm’s efforts to reduce pollution

    Directory of Open Access Journals (Sweden)

    Bowon Kim

    2015-12-01

    Full Text Available We examine how the government and the market affect firm’s pollution abatement efforts, i.e. firm’s efforts to reduce its pollution emission. The way for the government to control firm’s pollution is to impose penalty, whereas the consumers (the market make their purchasing decision by taking into account the pollution, i.e. the demand is affected by the stock of pollution. In effect, we consider two forces, government penalty and consumer’s sensitivity to pollution, as primary factors to control firm’s pollution and analyze their interaction in relation to the firm’s pollution reduction efforts. The analysis suggests as follows. The government penalty and the consumer’s awareness are substitutes either (1 when the market size is relatively large or (2 when the market is relatively small, but the government penalty is relatively heavy. On the contrary, the two factors are complements when the market size is relatively small and the government penalty is relatively light. We discuss managerial and economic implications of the analysis results.

  7. Current Market Trends Maritime Transport Services

    Directory of Open Access Journals (Sweden)

    Florin Dan Puscaciu

    2011-10-01

    Full Text Available Maritime transport services is a fundamental component of international logistics, given that approximately 80% of world trade is carried by sea. Also, considering the spatial distribution of resources according to the processing sites and disposal of finished goods and the fact that nearly two thirds of the globe is covered by water, has led a Norwegian ship-owner, Erling Næss, to claim that "Divinity has been very generous with ship owners."In the 3rd millennium, when this study was done, there were a number of trends representing some sequels of a prior period and also a series of phenomenon of the current period. We aim to address key market segments of shipping. In order to carry out the graphs and determine the indicators we used Matlab software.

  8. Cyberbullying Prevention and Intervention Efforts: Current Knowledge and Future Directions.

    Science.gov (United States)

    Espelage, Dorothy L; Hong, Jun Sung

    2017-06-01

    Bullying is a serious public health concern that is associated with significant negative mental, social, and physical outcomes. Technological advances have increased adolescents' use of social media, and online communication platforms have exposed adolescents to another mode of bullying- cyberbullying. Prevention and intervention materials, from websites and tip sheets to classroom curriculum, have been developed to help youth, parents, and teachers address cyberbullying. While youth and parents are willing to disclose their experiences with bullying to their health care providers, these disclosures need to be taken seriously and handled in a caring manner. Health care providers need to include questions about bullying on intake forms to encourage these disclosures. The aim of this article is to examine the current status of cyberbullying prevention and intervention. Research support for several school-based intervention programs is summarised. Recommendations for future research are provided.

  9. An investigation on marketing mix efforts on brand equity: An empirical investigation in mobile phone industry

    Directory of Open Access Journals (Sweden)

    Maryam Safaei

    2012-08-01

    Full Text Available In this paper, we present an empirical study to investigate the effects of different marketing efforts on brand equity in mobile industry. The proposed study of this paper distributes a questionnaire consists of 26 questions including loyalty, quality perception, awareness, exclusiveness, word of mouth advertisement, brand name image, advertisement, price, distribution and guarantee. A sample 428 people are selected in a city of Tehran/Iran and they are asked to reply questions on Likert based. The results show that there is a positive and meaningful relationship between marketing mix efforts and brand equity. In other words, more advertisements could help better market exposure, which means customers will have more awareness on market characteristics. Among all mixed efforts, guarantee influences more on brand equity, which means consumers care more on product services than other features. Finally, among different characteristics of brand equity, product exclusiveness plays an important role. In other words, people are interested in having exclusive product, which is different from others.

  10. Challenges of Location-Based Services market analysis: current market description

    OpenAIRE

    Basiri, Anahid; Moore, Terry; Hill, Chris; Bhatia, Paul

    2015-01-01

    Location-Based Services (LBS) have a huge and rapidly growing market, however LBS market reports do not fully agree about the current market size, the exact number of LBS users, market growth rate, etc. Different market study reports describe LBS market size, number of LBS subscribers and frequent users, revenues and costs and most appreciated application types with different and sometimes extremely contrasting numbers and figures and this becomes more problematic when it comes to forecasting...

  11. The Current State of Marketing Activity among Higher Education Institutions.

    Science.gov (United States)

    Newman, Cynthia M.

    2002-01-01

    Investigated the current state of marketing, marketing research, and planning practices at four-year higher education institutions. Builds upon previous studies by Blackburn (1979) and Goldgehn (1982 and 1989). Determined whether the use and apparent understanding of marketing and its attendant activities by admissions and enrollment management…

  12. Using Web 2.0 for health promotion and social marketing efforts: lessons learned from Web 2.0 experts.

    Science.gov (United States)

    Dooley, Jennifer Allyson; Jones, Sandra C; Iverson, Don

    2014-01-01

    Web 2.0 experts working in social marketing participated in qualitative in-depth interviews. The research aimed to document the current state of Web 2.0 practice. Perceived strengths (such as the viral nature of Web 2.0) and weaknesses (such as the time consuming effort it took to learn new Web 2.0 platforms) existed when using Web 2.0 platforms for campaigns. Lessons learned were identified--namely, suggestions for engaging in specific types of content creation strategies (such as plain language and transparent communication practices). Findings present originality and value to practitioners working in social marketing who want to effectively use Web 2.0.

  13. Current marketing practices in the nursing home sector.

    Science.gov (United States)

    Calhoun, Judith G; Banaszak-Holl, Jane; Hearld, Larry R

    2006-01-01

    Marketing is widely recognized as an essential business function across all industries, including healthcare. While many long-term care facilities adopted basic healthcare marketing practices and hired marketing staff by the early 1990s, a paucity of research on nursing home marketing exists in the literature. This study examines the extent to which nursing homes have developed more formulated marketing and related communication and promotional strategies as market competition has increased in this sector during the past two decades. In addition, we explored managers' perceptions of their control over marketing decision making, the impact of competition on the use of marketing practices, and areas for enhanced competitive positioning. Administrators from 230 nursing homes in 18 Southeastern Michigan counties were surveyed regarding (1) the adoption level of approximately 40 literature-based, best-practice marketing strategies; (2) the types of staff involved with the marketing function; and (3) their perception of their level of control over marketing functions and of local competition. Results from 101 (44 percent) survey participants revealed that although respondents viewed their markets as highly competitive, their marketing practices remained focused on traditional and relatively constrained practices. In relation to the importance of customer relationship management, the majority of the administrators reported intensive efforts being focused on residents and their families, referrers, and staff, with minimal efforts being extended to insurers and other types of payers. A significant positive relation was found between the intensity of marketing initiatives and the size of the facility (number of beds), whereas significant negative correlations were revealed in relation to occupancy and the perceived level of control over the function.

  14. Strategies of bringing drug product marketing applications to meet current regulatory standards.

    Science.gov (United States)

    Wu, Yan; Freed, Anita; Lavrich, David; Raghavachari, Ramesh; Huynh-Ba, Kim; Shah, Ketan; Alasandro, Mark

    2015-08-01

    In the past decade, many guidance documents have been issued through collaboration of global organizations and regulatory authorities. Most of these are applicable to new products, but there is a risk that currently marketed products will not meet the new compliance standards during audits and inspections while companies continue to make changes through the product life cycle for continuous improvement or market demands. This discussion presents different strategies to bringing drug product marketing applications to meet current and emerging standards. It also discusses stability and method designs to meet process validation and global development efforts.

  15. Assessing the Impact of School-Based Marketing Efforts: A Case Study of a Foreign Language Immersion Program in a School-Choice Environment

    Science.gov (United States)

    Olson Beal, Heather K.; Beal, Brent D.

    2016-01-01

    The marketization of K-12 education has led to an increase in school-based marketing efforts. Relatively little research, however, has examined how public schools market themselves, who is involved in marketing, and how these marketing efforts impact key stakeholders, including school administrators, teachers, students, and parents.We explore…

  16. Assessing the Impact of School-Based Marketing Efforts: A Case Study of a Foreign Language Immersion Program in a School-Choice Environment

    Science.gov (United States)

    Olson Beal, Heather K.; Beal, Brent D.

    2016-01-01

    The marketization of K-12 education has led to an increase in school-based marketing efforts. Relatively little research, however, has examined how public schools market themselves, who is involved in marketing, and how these marketing efforts impact key stakeholders, including school administrators, teachers, students, and parents.We explore…

  17. [Physiotherapeutic care marketing research: current state-of-the art].

    Science.gov (United States)

    Babaskin, D V

    2011-01-01

    Successful introduction of modern technologies into the national health care systems strongly depends on the current pharmaceutical market situation. The present article is focused on the peculiarities of marketing research with special reference to physiotherapeutic services and commodities. Analysis of the structure and sequence of marketing research processes is described along with the methods applied for the purpose including their support by the use of Internet resources and technologies.

  18. Establishing cause for developing and implementing a broad-based marketing effort for the health education field.

    Science.gov (United States)

    Stellefson, Michael; Barry, Adam; Chaney, Beth H; Chaney, J Don; Hanik, Bruce

    2011-05-01

    What exactly is health education? Professionals with advanced degrees in health education have most likely encountered questions such as these either during introductory coursework or from those inquiring about the field. These queries can prove quite perplexing when asked by individuals who are unaware of the health education profession. Because the act of marketing health education is crucial to the sustainability of the field, the purpose of this article is to (a) explore the issue of describing and promoting health education, (b) establish ideas that can facilitate the provision of coordinated marketing efforts, and (c) offer marketing management and implementation principles that can assist in marketing both health education and health educators. Based on this discussion, the authors suggest building mainstream consensus in regards to marketing message development and implementation to better position health education.

  19. A Collaborative Effort at Marketing the University: Detailing a Student-Centered Approach

    Science.gov (United States)

    Washburn, Judith H.; Petroshius, Susan M.

    2004-01-01

    In this article, the authors describe the use of an experiential team-based project in a capstone marketing management course. In the project, students worked with the university administration to develop a marketing plan for the Admissions Office's Tour Guide Program. The authors discuss why such marketing activities are important to colleges and…

  20. A foot in the Door: Relationship marketing efforts towards Transaction-oriented customers

    DEFF Research Database (Denmark)

    Andersen, Poul Houman

    2002-01-01

    Despite the growing awareness of relationship marketing, there are still limitations to the range of exchange situations where relationship marketing is applicable. Customers may resist suppliers' attempts to become intimate. This contribution deals with how suppliers seek to overcome customer...... unwillingness through an investigative case study...

  1. Creating lift versus building the base : Current trends in marketing dynamics

    NARCIS (Netherlands)

    Leeflang, P.S.H.; Bijmolt, T.H.A.; van Doorn, J.; Hanssens, D.M.; van Heerde, H.J.; Verhoef, P.C.; Wieringa, J.E.

    2009-01-01

    Markets are dynamic by nature; and marketing-efforts can be directed to stimulate, reduce, or to utilize these dynamics. The field of marketing dynamics aims at modeling the effects of marketing actions and policies on short-term performance ("lift") and on long-term performance ("base"). One of the

  2. The focus of marketing communication efforts of smes within south Africa

    Directory of Open Access Journals (Sweden)

    Kallier Safura Mohamed

    2017-03-01

    Full Text Available Marketing communication is seen as a vital activity for the survival and success of SMEs. Traditionally tools such as pamphlets, local newspapers, posters and business cards were primarily used to promote SMEs. Today, however, the communication landscape has evolved due to technological advancements. As a result, there are many more communication tools that can be used by SMEs to conduct marketing communication activities of the business. The focus of this study is thus to determine the usage of traditional and technology-enabled marketing communication tools employed by SMEs in South Africa. A self-administered questionnaire was used to collect data from SMEs in South Africa. The results of this study indicate that most SMEs make use of e-media such as websites and e-mails as marketing communication tools. This article provides insight into the marketing communication tools that are being used by SMEs in South Africa which will contribute to the understanding of SMEs marketing practices. Studies suggest that there are many similarities regarding the challenges faced by SMEs globally and as such the findings of this study can be applied universally.

  3. Enteric disease surveillance under the AFHSC-GEIS: Current efforts, landscape analysis and vision forward

    Directory of Open Access Journals (Sweden)

    Kasper Matthew R

    2011-03-01

    Full Text Available Abstract The mission of the Armed Forces Health Surveillance Center, Division of Global Emerging Infections Surveillance and Response System (AFHSC-GEIS is to support global public health and to counter infectious disease threats to the United States Armed Forces, including newly identified agents or those increasing in incidence. Enteric diseases are a growing threat to U.S. forces, which must be ready to deploy to austere environments where the risk of exposure to enteropathogens may be significant and where routine prevention efforts may be impractical. In this report, the authors review the recent activities of AFHSC-GEIS partner laboratories in regards to enteric disease surveillance, prevention and response. Each partner identified recent accomplishments, including support for regional networks. AFHSC/GEIS partners also completed a Strengths, Weaknesses, Opportunities and Threats (SWOT survey as part of a landscape analysis of global enteric surveillance efforts. The current strengths of this network include excellent laboratory infrastructure, equipment and personnel that provide the opportunity for high-quality epidemiological studies and test platforms for point-of-care diagnostics. Weaknesses include inconsistent guidance and a splintered reporting system that hampers the comparison of data across regions or longitudinally. The newly chartered Enterics Surveillance Steering Committee (ESSC is intended to provide clear mission guidance, a structured project review process, and central data management and analysis in support of rationally directed enteric disease surveillance efforts.

  4. Enteric disease surveillance under the AFHSC-GEIS: current efforts, landscape analysis and vision forward.

    Science.gov (United States)

    Money, Nisha N; Maves, Ryan C; Sebeny, Peter; Kasper, Matthew R; Riddle, Mark S; Wu, Max; Lee, James E; Schnabel, David; Bowden, Robert; Oaks, Edwin V; Ocaña, Victor; Acosta, Luis; Gotuzzo, Eduardo; Lanata, Claudio; Ochoa, Theresa; Aguayo, Nicolás; Bernal, Maruja; Meza, Rina; Canal, Enrique; Gregory, Michael; Cepeda, David; Listiyaningsih, Erlin; Putnam, Shannon D; Young, Sylvia; Mansour, Adel; Nakhla, Isabelle; Moustafa, Manal; Hassan, Khaled; Klena, John; Bruton, Jody; Shaheen, Hind; Farid, Sami; Fouad, Salwa; El-Mohamady, Hanan; Styles, Timothy; Shiau, L C D R Danny; Espinosa, Benjamin; McMullen, Kellie; Reed, Eva; Neil, Donald; Searles, Doug; Nevin, Remington; Von Thun, Annette; Sessions, Cecili

    2011-03-04

    The mission of the Armed Forces Health Surveillance Center, Division of Global Emerging Infections Surveillance and Response System (AFHSC-GEIS) is to support global public health and to counter infectious disease threats to the United States Armed Forces, including newly identified agents or those increasing in incidence. Enteric diseases are a growing threat to U.S. forces, which must be ready to deploy to austere environments where the risk of exposure to enteropathogens may be significant and where routine prevention efforts may be impractical. In this report, the authors review the recent activities of AFHSC-GEIS partner laboratories in regards to enteric disease surveillance, prevention and response. Each partner identified recent accomplishments, including support for regional networks. AFHSC/GEIS partners also completed a Strengths, Weaknesses, Opportunities and Threats (SWOT) survey as part of a landscape analysis of global enteric surveillance efforts. The current strengths of this network include excellent laboratory infrastructure, equipment and personnel that provide the opportunity for high-quality epidemiological studies and test platforms for point-of-care diagnostics. Weaknesses include inconsistent guidance and a splintered reporting system that hampers the comparison of data across regions or longitudinally. The newly chartered Enterics Surveillance Steering Committee (ESSC) is intended to provide clear mission guidance, a structured project review process, and central data management and analysis in support of rationally directed enteric disease surveillance efforts.

  5. Risk-Based Pricing and Risk-Reducing Effort: Does the Private Insurance Market Reduce Environmental Accidents?

    OpenAIRE

    Haitao Yin; Howard Kunreuther; Matthew White

    2009-01-01

    This paper examines whether risk-based pricing promotes risk-reducing effort. Such mechanisms are common in private insurance markets, but are rarely incorporated in government assurance programs. We analyze accidental underground fuel tank leaks--a source of environmental damage to water supplies--over a fourteen-year period, using disaggregate (facility-level) data and policy variation in financing the cleanup of tank leaks over time. The data suggest that eliminating a state-level governme...

  6. The New Guide to Student Recruitment Marketing. The Best of "Case Currents."

    Science.gov (United States)

    Smith, Virginia Carter, Ed.; Hunt, Susan, Ed.

    The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…

  7. Sexual orientation change efforts among current or former LDS church members.

    Science.gov (United States)

    Dehlin, John P; Galliher, Renee V; Bradshaw, William S; Hyde, Daniel C; Crowell, Katherine A

    2015-04-01

    This study examined sexual orientation change efforts (SOCE) by 1,612 individuals who are current or former members of the Church of Jesus Christ of Latter-day Saints (LDS). Data were obtained through a comprehensive online survey from both quantitative items and open-ended written responses. A minimum of 73% of men and 43% of women in this sample attempted sexual orientation change, usually through multiple methods and across many years (on average). Developmental factors associated with attempts at sexual orientation change included higher levels of early religious orthodoxy (for all) and less supportive families and communities (for men only). Among women, those who identified as lesbian and who reported higher Kinsey attraction scores were more likely to have sought change. Of the 9 different methods surveyed, private and religious change methods (compared with therapist-led or group-based efforts) were the most common, started earlier, exercised for longer periods, and reported to be the most damaging and least effective. When sexual orientation change was identified as a goal, reported effectiveness was lower for almost all of the methods. While some beneficial SOCE outcomes (such as acceptance of same-sex attractions and reduction in depression and anxiety) were reported, the overall results support the conclusion that sexual orientation is highly resistant to explicit attempts at change and that SOCE are overwhelmingly reported to be either ineffective or damaging by participants. (c) 2015 APA, all rights reserved).

  8. Effort of lower hybrid current drive experiments toward to H-mode in EAST

    Science.gov (United States)

    Ding, B. J.; Li, M. H.; Liu, F. K.; Shan, J. F.; Li, Y. C.; Wang, M.; Liu, L.; Zhao, L. M.; Yang, Y.; Wu, Z. G.; Feng, J. Q.; Hu, H. C.; Jia, H.; Cheng, M.; Zang, Q.; Lyu, B.; Duan, Y. M.; Lin, S. Y.; Wu, J. H.; Hillairet, J.; Ekedahl, A.; Peysson, Y.; Goniche, M.; Tuccillo, A. A.; Cesario, R.; Amicucci, L.; Shen, B.; Gong, X. Z.; Xu, G. S.; Zhao, H. L.; Hu, L. Q.; Li, J. G.; Wan, B. N.; EAST Team

    2017-02-01

    Lower hybrid current drive (LHCD) is an effective tool to achieve high confinement (H-mode) plasma in EAST. To utilize LHCD for accessing H-mode plasma, efforts have been made to improve LHW (lower hybrid wave)-plasma coupling and current drive capability at high density. Improved LHW-plasma coupling by means of local gas puffing and gas puffing from the electron side is routinely used during EAST operation with LHCD. High density experiments suggest that low recycling and high LH frequency are preferred for LHCD experiments at high density, consistent with previous results in other machines. The effect of LHCD on the current profile in EAST demonstrates that it is possible to control the plasma profile by optimizing the LHW spectrum. Repeatable H-mode plasma was obtained by LHCD and the maximum density during H-mode with the combination of 2.45 GHz and 4.6 GHz LH waves was up to 4.5  ×  1019 m-3.

  9. Heterogeneous Impacts on Earnings from an Early Effort in Labor Market Programs

    DEFF Research Database (Denmark)

    Sørensen, Kenneth Lykke

    , also had positive effects on jobs with respect to labor market earnings. The contribution of the paper is two-fold: First, we show that the program had positive effects on earnings in the short term for men, and in the medium and long term for men in one county, which we attribute to the mere taxing......Labor market programs that are found to shorten unemployment duration might not be societal efficient if participants do not find suitable jobs in terms of stability, wages, occupation, etc. This paper investigates whether a program, that previously has been shown to lower unemployment duration...... of leisure time and human capital accumulation/removal of frictions, respectively. Second, we show that the positive effects are heterogenous across earnings distributions. Taxing leisure time primarily affects low earners while human capital accumulation and removing frictions tend to help high earners....

  10. The Current Methods of Measurement of Market Orientation

    OpenAIRE

    Ing. Eva Tomaskova

    2009-01-01

    The article deals with the new trends in measurement of market orientation. Market orientation is one of the most investigated methods founded on marketing conception. Market orientation comes back in 90th of 20th century by workers Kohli and Jaworski and Narver and Slater. It is described as a method to contribute better managing of company by many researchers. These research studies involved definition of market orientation, impact market orientation on business performance, methods for mea...

  11. Optimal marine mammal welfare under human care: Current efforts and future directions.

    Science.gov (United States)

    Brando, Sabrina; Broom, Donald M; Acasuso-Rivero, Cristina; Clark, Fay

    2017-09-18

    Marine mammals include cetaceans, pinnipeds, sirenians, sea otters and polar bears, many of which are charismatic and popular species commonly kept under human care in zoos and aquaria. However, in comparison with their fully terrestrial counterparts their welfare has been less intensively studied, and their partial or full reliance on the aquatic environment leads to unique welfare challenges. In this paper we attempt to collate and review the research undertaken thus far on marine mammal welfare, and identify the most important gaps in knowledge. We use 'best practice case studies' to highlight examples of research promoting optimal welfare, include suggestions for future directions of research efforts, and make recommendations to strive for optimal welfare, where it is currently lacking, above and beyond minimum legislation and guidelines. Our review of the current literature shows that recently there have been positive forward strides in marine mammal welfare assessment, but fundamental research is still required to validate positive and negative indicators of welfare in marine mammals. Across all marine mammals, more research is required on the dimensions and complexity of pools and land areas necessary for optimal welfare, and the impact of staff absence for most of the 24-h day, as standard working hours are usually between 0900 and 1700. Copyright © 2017 Elsevier B.V. All rights reserved.

  12. Pharmaceutical Market Access: current state of affairs and key challenges – results of the Market Access Launch Excellence Inventory (MALEI

    Directory of Open Access Journals (Sweden)

    Marcus A. Koch

    2015-12-01

    Full Text Available Objectives: To take inventory of the current state of affairs of Market Access Launch Excellence in the life sciences industry. To identify key gaps and challenges for Market Access (MA and discuss how they can be addressed. To generate a baseline for benchmarking MA launch excellence. Methodology: An online survey was conducted with pharmaceutical executives primarily working in MA, marketing, or general management. The survey aimed to evaluate MA excellence prerequisites across the product life cycle (rated by importance and level of implementation and to describe MA activity models in the respective companies. Composite scores were calculated from respondents’ ratings and answers. Results: Implementation levels of MA excellence prerequisites generally lagged behind their perceived importance. Item importance and the respective level of implementation correlated well, which can be interpreted as proof of the validity of the questionnaire. The following areas were shown to be particularly underimplemented: 1 early integration of MA and health economic considerations in research and development decision making, 2 developing true partnerships with payers, including the development of services ‘beyond the pill’, and 3 consideration of human resource and talent management. The concept of importance-adjusted implementation levels as a hybrid parameter was introduced and shown to be a viable tool for benchmarking purposes. More than 70% of respondents indicated that their companies will invest broadly in MA in terms of capital and headcount within the next 3 years. Conclusions: MA (launch excellence needs to be further developed in order to close implementation gaps across the entire product life cycle. As MA is a comparatively young pharmaceutical discipline in a complex and dynamic environment, this effort will require strategic focus and dedication. The Market Access Launch Excellence Inventory benchmarking tool may help guide decision

  13. Review of the nutritional implications of farmers' markets and community gardens: a call for evaluation and research efforts.

    Science.gov (United States)

    McCormack, Lacey Arneson; Laska, Melissa Nelson; Larson, Nicole I; Story, Mary

    2010-03-01

    The development and promotion of farmers' markets and community gardens is growing in popularity as a strategy to increase community-wide fruit and vegetable consumption. Despite large numbers of farmers' markets and community gardens in the United States, as well as widespread enthusiasm for their use as a health promotion tool, little is known about their influence on dietary intake. This review examines the current scientific literature on the implications of farmers' market programs and community gardens on nutrition-related outcomes in adults. Studies published between January 1980 and January 2009 were identified via PubMed and Agricola database searches and by examining reference lists from relevant studies. Studies were included in this review if they took place in the United States and qualitatively or quantitatively examined nutrition-related outcomes, including dietary intake; attitudes and beliefs regarding buying, preparing, or eating fruits and vegetables; and behaviors and perceptions related to obtaining produce from a farmers' market or community garden. Studies focusing on garden-based youth programs were excluded. In total, 16 studies were identified for inclusion in this review. Seven studies focused on the impact of farmers' market nutrition programs for Special Supplemental Nutrition Program for Women, Infants, and Children participants, five focused on the influence of farmers' market programs for seniors, and four focused on community gardens. Findings from this review reveal that few well-designed research studies (eg, those incorporating control groups) utilizing valid and reliable dietary assessment methods to evaluate the influence of farmers' markets and community gardens on nutrition-related outcomes have been completed. Recommendations for future research on the dietary influences of farmers' markets and community gardens are provided.

  14. EXTRATERRITORIAL APPLICABILITY OF INDONESIA BUSINESS COMPETITION LAW AS AN EFFORTS DEALING ASEAN SINGLE MARKET

    Directory of Open Access Journals (Sweden)

    Kurnia Toha

    2015-01-01

    Full Text Available General legal principle, a legislation of a country applies only for acts committed in the territories concerned. This principle, to the field of competition has not felt right, because economic activity not only occur between the businesses in the country, but also with businesses that are abroad. Therefore, there is a need for competition law of a country can be enforced in ekstraterritorial. The problem, Law Number 5 of 1999 adheres to the principle of territoriality does not adhere to the principle of extraterritoriality. In this study, the method used is the literature research. The study found that the principle of extraterritoriality adopted by various developed countries and some countries in Asia. The study also found that there is an urgent need that the Indonesian competition law applies to companies abroad, especially in 2015 will force the ASEAN single market.

  15. Market potential of superconductor current limiters; Marktpotential von supraleitenden Strombegrenzern

    Energy Technology Data Exchange (ETDEWEB)

    Lakner, M.; Braun, D. [ABB Schweiz AG, Corporate Research, Baden-Daettwil (Switzerland); Schnyder, G.; Mauchle, P. [Schnyder Ingenieure AG, Huenenberg (Switzerland)

    2003-07-01

    This final report for the Swiss Federal Office of Energy describes the two concepts - 'resistive' and 'inductive' - used for Superconducting Fault Current Limiters (SCFCL) that utilise the transition from zero to finite resistance to limit short-circuit currents. The main advantages of SCFCL are compared to other current-limiting technologies: They can limit any type of prospective fault current, operate fail-safe, be self-triggered and self-restoring. Their main disadvantage - the cooling effort necessary - is also discussed. The application possibilities of SCFCL were investigated by simulating the impact on utility and industrial grids. Applications of SCFCL such as the coupling of medium-voltage grids and their use in series with a circuit-breaker on the secondary side of a substation transformer are discussed. It is also shown that, by using fault current limiters, considerable cost savings can be made, especially in connection with new installations or the extension of existing plants.

  16. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  17. [Evolving 5-Fluorouracil Therapy to Achieve Enhanced Efficacy-Past and Current Efforts of Researchers].

    Science.gov (United States)

    Maehara, Yoshihiko; Oki, Eiji; Saeki, Hiroshi; Tokunaga, Eriko; Kitao, Hiroyuki; Iimori, Makoto; Niimi, Shinichiro; Kataoka, Yuki; Emi, Yasunori; Kakeji, Yoshihiro; Baba, Hideo; Shirasaka, Tetsuhiko

    2016-07-01

    5-fluorouracil(5-FU)therapy has advanced greatly over the past 50 years, achieving enhanced therapeutic effects and reduced adverse effects. By taking advantage of the metabolism of 5-FU, researchers have made efforts to develop prodrugs, combination drug products, and combination therapy regimens via biochemical modulation(BCM)with alteration of the drug metabolism. Examples include the advent of the prodrug tegafur(FT), followed by tegafur-uracil(UFT)and tegafurgimeracil- potassium oxonate(S-1)as combined products based on BCM. In the current standard treatment for gastrointestinal cancers, anticancer 5-FU derivatives serve as a platform for combination regimens with other cytotoxic agents or molecular- targeted drugs. To provide further improvements in anticancer therapy outcomes, novel molecular-targeted agents, immune checkpoint inhibitors, and other drugs are being developed, but 5-FU remains an attractive target that shows further potential for increased efficacy. In the future, the evolution of anticancer therapy with 5-FU derivatives is expected to continue via a variety of approaches.

  18. Mobile applications for obesity and weight management: current market characteristics.

    Science.gov (United States)

    Nikolaou, C K; Lean, M E J

    2017-01-01

    Mobile-Health (mHealth) is the fastest-developing eHealth sector, with over 100 000 health applications (apps) currently available. Overweight/obesity is a problem of wide public concern that is potentially treatable/preventable through mHealth. This study describes the current weight-management app-market. Five app stores (Apple, Google, Amazon, Windows and Blackberry) in UK, US, Russia, Japan and Germany, Italy, France, China, Australia and Canada were searched for keywords: 'weight', 'calorie', 'weight-loss', 'slimming', 'diet', 'dietitian' and 'overweight' in January/February 2016 using App-Annie software. The 10 most downloaded apps in the lifetime of an app were recorded. Developers' lists and the app descriptions were searched to identify any professional input with keywords 'professional', 'dietitian' and 'nutritionist'. A total of 28 905 relevant apps were identified as follows: Apple iTunes=8559 (4634, 54% paid), Google Play=1762 (597, 33.9% paid), Amazon App=13569 (4821, 35.5% paid), Windows=2419 (819, 17% paid) and Blackberry=2596 (940, 36% paid). The 28 905 identified apps focused mainly on physical activity (34%), diet (31%), and recording/monitoring of exercise, calorie intake and body weight (23%). Only 17 apps (0.05%) were developed with identifiable professional input. Apps on weight management are widely available and very popular but currently lack professional content expertise. Encouraging app development based on evidence-based online approaches would assure content quality, allowing healthcare professionals to recommend their use.

  19. Engaging Minority Youth in Diabetes Prevention Efforts Through a Participatory, Spoken-Word Social Marketing Campaign.

    Science.gov (United States)

    Rogers, Elizabeth A; Fine, Sarah C; Handley, Margaret A; Davis, Hodari B; Kass, James; Schillinger, Dean

    2017-07-01

    To examine the reach, efficacy, and adoption of The Bigger Picture, a type 2 diabetes (T2DM) social marketing campaign that uses spoken-word public service announcements (PSAs) to teach youth about socioenvironmental conditions influencing T2DM risk. A nonexperimental pilot dissemination evaluation through high school assemblies and a Web-based platform were used. The study took place in San Francisco Bay Area high schools during 2013. In the study, 885 students were sampled from 13 high schools. A 1-hour assembly provided data, poet performances, video PSAs, and Web-based platform information. A Web-based platform featured the campaign Web site and social media. Student surveys preassembly and postassembly (knowledge, attitudes), assembly observations, school demographics, counts of Web-based utilization, and adoption were measured. Descriptive statistics, McNemar's χ(2) test, and mixed modeling accounting for clustering were used to analyze data. The campaign included 23 youth poet-created PSAs. It reached >2400 students (93% self-identified non-white) through school assemblies and has garnered >1,000,000 views of Web-based video PSAs. School participants demonstrated increased short-term knowledge of T2DM as preventable, with risk driven by socioenvironmental factors (34% preassembly identified environmental causes as influencing T2DM risk compared to 83% postassembly), and perceived greater personal salience of T2DM risk reduction (p < .001 for all). The campaign has been adopted by regional public health departments. The Bigger Picture campaign showed its potential for reaching and engaging diverse youth. Campaign messaging is being adopted by stakeholders.

  20. Current Status and Progress of Market for Forest Environmental Services

    Institute of Scientific and Technical Information of China (English)

    CHEN Yong; CHEN Jie

    2006-01-01

    With the analyses of the reasons for the emergence of domestic and overseas markets for forest environmental service and its significance, this paper summarizes the progress in the research on the market and reviews the operations of the markets for 4 kinds of forest environmental services that are watershed protection services, biodiversity protection services, carbon sequestration services and landscape services. At the end, the paper discusses the major problems arising in the creation of markets for environmental services and the developing tendency.

  1. Direct-to-Consumer Marketing: A Complementary Approach to Traditional Dissemination and implementation Efforts for Mental Health and Substance Abuse Interventions.

    Science.gov (United States)

    Becker, Sara J

    2015-03-01

    The overall chasm between those who need treatment for mental health and substance abuse (M/SU) and those who receive effective treatment consists of two, interrelated gaps: the research-to-practice gap and the treatment gap. Prior efforts to disseminate evidence-based practice (EBP) for M/SU have predominantly targeted the research-to-practice gap, by focusing efforts toward treatment providers. This article introduces direct-to-consumer (DTC) marketing that targets patients and caregivers as a complementary approach to existing dissemination efforts. Specific issues discussed include: rationale for DTC marketing based on the concept of push versus pull marketing; overview of key stakeholders involved in DTC marketing; and description of the Marketing Mix planning framework. The applicability of these issues to the dissemination of EBP for M/SU is discussed.

  2. Direct-to-Consumer Marketing: A Complementary Approach to Traditional Dissemination and implementation Efforts for Mental Health and Substance Abuse Interventions

    Science.gov (United States)

    Becker, Sara J.

    2014-01-01

    The overall chasm between those who need treatment for mental health and substance abuse (M/SU) and those who receive effective treatment consists of two, interrelated gaps: the research-to-practice gap and the treatment gap. Prior efforts to disseminate evidence-based practice (EBP) for M/SU have predominantly targeted the research-to-practice gap, by focusing efforts toward treatment providers. This article introduces direct-to-consumer (DTC) marketing that targets patients and caregivers as a complementary approach to existing dissemination efforts. Specific issues discussed include: rationale for DTC marketing based on the concept of push versus pull marketing; overview of key stakeholders involved in DTC marketing; and description of the Marketing Mix planning framework. The applicability of these issues to the dissemination of EBP for M/SU is discussed. PMID:25937710

  3. Describing current and potential markets for alternative-fuel vehicles

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1996-03-26

    Motor vehicles are a major source of greenhouse gases, and the rising numbers of motor vehicles and miles driven could lead to more harmful emissions that may ultimately affect the world`s climate. One approach to curtailing such emissions is to use, instead of gasoline, alternative fuels: LPG, compressed natural gas, or alcohol fuels. In addition to the greenhouse gases, pollutants can be harmful to human health: ozone, CO. The Clean Air Act Amendments of 1990 authorized EPA to set National Ambient Air Quality Standards to control this. The Energy Policy Act of 1992 (EPACT) was the first new law to emphasize strengthened energy security and decreased reliance on foreign oil since the oil shortages of the 1970`s. EPACT emphasized increasing the number of alternative-fuel vehicles (AFV`s) by mandating their incremental increase of use by Federal, state, and alternative fuel provider fleets over the new few years. Its goals are far from being met; alternative fuels` share remains trivial, about 0.3%, despite gains. This report describes current and potential markets for AFV`s; it begins by assessing the total vehicle stock, and then it focuses on current use of AFV`s in alternative fuel provider fleets and the potential for use of AFV`s in US households.

  4. Current Efforts in European Projects to Facilitate the Sharing of Scientific Observation Data

    Science.gov (United States)

    Bredel, Henning; Rieke, Matthes; Maso, Joan; Jirka, Simon; Stasch, Christoph

    2017-04-01

    This presentation is intended to provide an overview of currently ongoing efforts in European projects to facilitate and promote the interoperable sharing of scientific observation data. This will be illustrated through two examples: a prototypical portal developed in the ConnectinGEO project for matching available (in-situ) data sources to the needs of users and a joint activity of several research projects to harmonise the usage of the OGC Sensor Web Enablement standards for providing access to marine observation data. ENEON is an activity initiated by the European ConnectinGEO project to coordinate in-situ Earth observation networks with the aim to harmonise the access to observations, improve discoverability, and identify/close gaps in European earth observation data resources. In this context, ENEON commons has been developed as a supporting Web portal for facilitating discovery, access, re-use and creation of knowledge about observations, networks, and related activities (e.g. projects). The portal is based on developments resulting from the European WaterInnEU project and has been extended to cover the requirements for handling knowledge about in-situ earth observation networks. A first prototype of the portal was completed in January 2017 which offers functionality for interactive discussion, information exchange and querying information about data delivered by different observation networks. Within this presentation, we will introduce the presented prototype and initiate a discussion about potential future work directions. The second example concerns the harmonisation of data exchange in the marine domain. There are many organisation who operate ocean observatories or data archives. In recent years, the application of the OGC Sensor Web Enablement (SWE) technology has become more and more popular to increase the interoperability between marine observation networks. However, as the SWE standards were intentionally designed in a domain independent manner

  5. Review of the current wind energy technologies and global market

    OpenAIRE

    Komarov, Dragan; Stupar, Slobodan; Posteljnik, Zorana

    2011-01-01

    The modern wind energy technologies and recent global wind energy market trends are reviewed in the paper. Basic principles of conversion of wind energy to electricity are described with brief overview of the state-of-the-art technologies for subassemblies such as wind turbine blades and drive trains. Global wind energy market was reviewed in order to attain notion of wind power market developments in the future. The most developed countries in terms of wind energy utilization such as Denmark...

  6. The Effect of Marketing Mix Efforts and Corporate Image on Brand Equity in the IT Software Sector

    Directory of Open Access Journals (Sweden)

    Saghar Rafiei

    2013-01-01

    Full Text Available The aim of this research was to prioritize the most important factors that influence brandequity in the software industry. In this regard, the relationships between marketing-mix effort(channel performance, value-oriented price, promotion, and after sales service, corporateimage, three dimensions of brand equity (brand awareness with associations, perceivedquality, and brand loyalty, and market performance have been investigated by the structuralequation modeling. A random sampling method among the users of one company`s productsthat not only being user, but also have communication and interaction with the companyrevealed the following findings; the corporate image as a mediator play the most importantrole in the process of brand equity development. After sales service, price, and promotioninfluence on brand equity due to corporate image. Between the dimensions of brand equity,perceived quality and brand loyalty, have a positive and significant effect on brand equity.Therefore, software companies have to put great emphasis on high quality product andcreation of brand loyalty and by this means takes advantage of their corporate image as acompetitive advantage

  7. Current status of fiber optic gyro efforts for space applications in Japan

    Science.gov (United States)

    Mitani, Shinji; Mizutani, Tadahito; Sakai, Shin-ichiro

    2016-05-01

    In response to the maturation of Fiber Optic Gyro technologies, FOGs are being used in various applications. Also in Japan, the demand for FOG is high, and is used in some space applications. In this paper, we introduce examples of Japanese products that apply to space-use. It also describes some efforts for high-grade navigation use in Japan.

  8. FINANCIAL MARKET OF AZERBAIJAN: CURRENT CONDITION AND FUTURE PERSPECTIVES

    Directory of Open Access Journals (Sweden)

    R. Guliyev

    2014-01-01

    Full Text Available This article discusses the economic model of Azerbaijan. Main components of the financial market are being analyzed: state budget, state oil fund, banking system, foreign debt and etc. This article assesses the impact of the global financial crisis on the national economy. Moreover, future development perspectives of the financial market and the economy are being examined as well.

  9. The Research on School Marketing: Current Issues and Future Directions

    Science.gov (United States)

    Oplatka, Izhar; Hemsley-Brown, Jane

    2004-01-01

    This review provides a synthesis of the scholarship that has sought to expand the understanding of educational marketing practice in schools. The following research questions guided this review. What are the common themes and characteristics that emerge from research about marketing in schools? What remains underdeveloped in the characterization…

  10. The Marketing Ethics Course: Current State and Future Directions

    Science.gov (United States)

    Ferrell, O. C.; Keig, Dawn L.

    2013-01-01

    Many of the critical issues facing modern businesses can be considered marketing ethics issues. It follows that as the field of business ethics has evolved, marketing has played a key role in the development of business ethics education. Despite a general trend of increasingly larger amounts of ethical content included in business curricula, prior…

  11. The Marketing Ethics Course: Current State and Future Directions

    Science.gov (United States)

    Ferrell, O. C.; Keig, Dawn L.

    2013-01-01

    Many of the critical issues facing modern businesses can be considered marketing ethics issues. It follows that as the field of business ethics has evolved, marketing has played a key role in the development of business ethics education. Despite a general trend of increasingly larger amounts of ethical content included in business curricula, prior…

  12. Bringing biofuels on the market. Options to increase EU biofuels volumes beyond the current blending limits

    Energy Technology Data Exchange (ETDEWEB)

    Kampman, B.; Van Grinsven, A.; Croezen, H. [CE Delft, Delft (Netherlands); Verbeek, R.; Van Mensch, P.; Patuleia, A. [TNO, Delft, (Netherlands)

    2013-07-15

    This handbook on biofuels provides a comprehensive overview of different types of biofuels, and the technical options that exist to market the biofuels volumes expected to be consumed in the EU Member States in 2020. The study concludes that by fully utilizing the current blending limits of biodiesel (FAME) in diesel (B7) and bioethanol in petrol (E10) up to 7.9% share of biofuels in the EU transport sector can be technically reached by 2020. Increasing use of advanced biofuels, particularly blending of fungible fuels into diesel (eg. HVO and BTL) and the use of higher ethanol blends in compatible vehicles (e.g. E20), can play an important role. Also, the increased use of biomethane (in particular bio-CNG) and higher blends of biodiesel (FAME) can contribute. However, it is essential for both governments and industry to decide within 1 or 2 years on the way ahead and take necessary actions covering both, the fuels and the vehicles, to ensure their effective and timely implementation. Even though a range of technical options exist, many of these require considerable time and effort to implement and reach their potential. Large scale implementation of the options beyond current blending limits requires new, targeted policy measures, in many cases complemented by new fuel and vehicle standards, adaptation of engines and fuel distribution, etc. Marketing policies for these vehicles, fuels and blends are also likely to become much more important than in the current situation. Each Member State may develop its own strategy tailored to its market and policy objectives, but the EU should play a crucial facilitating role in these developments.

  13. Labour Markets Trends, Financial Globalization and the current crisis in Developing Countries

    NARCIS (Netherlands)

    R.E. van der Hoeven (Rolph)

    2010-01-01

    textabstractThe current wave of globalization has profound labour market effects, accentuated, in many cases, by the current financial and economic crisis. This paper reviews general labour market trends and country examples, arguing that the current globalization process makes labour’s position mor

  14. Labour Markets Trends, Financial Globalization and the current crisis in Developing Countries

    NARCIS (Netherlands)

    R.E. van der Hoeven (Rolph)

    2010-01-01

    textabstractThe current wave of globalization has profound labour market effects, accentuated, in many cases, by the current financial and economic crisis. This paper reviews general labour market trends and country examples, arguing that the current globalization process makes labour’s position

  15. Real convergence, financial markets, and the current account – Emerging Europe versus emerging Asia

    OpenAIRE

    Herrmann, Sabine; Winkler, Adalbert

    2008-01-01

    This paper examines the relevance of financial market characteristics for explaining the catching-up process in Europe and Asia. Global financial integration has been associated with divergent patterns of real convergence and the current account in emerging markets. While countries in emerging Asia have been running sizeable current account surpluses, countries in emerging Europe have been facing large current account deficits. In this paper we test for the relevance of financial market chara...

  16. Progress Toward HIV Eradication: Case Reports, Current Efforts, and the Challenges Associated with Cure.

    Science.gov (United States)

    Martin, Alyssa R; Siliciano, Robert F

    2016-01-01

    An estimated 35 million people worldwide are infected with HIV, yet a widely applicable cure strategy remains elusive. Recent case reports have suggested that curing HIV infection is possible, renewing excitement about research efforts. We describe those cases and discuss their relevance to the global HIV epidemic. We also review ongoing cure strategies that are transitioning from the lab to the clinic, and the assays and clinical assessments that can be used to evaluate cure interventions.

  17. Current Status of Agricultural Extension Services for Market Oriented ...

    African Journals Online (AJOL)

    info

    An International Multi-disciplinary Journal, Ethiopia. Vol. 10(3) ... capacity of producer groups to facilitate input and output marketing systems has also ... documented, though not widespread, as the capacity at the local level to bring these.

  18. Current Status and Prediction on Development of PE Market

    Institute of Scientific and Technical Information of China (English)

    Yu Jiao

    2003-01-01

    This article comprehensively analyzes the status of market demand/supply and import/export volumes of PE in the world and in China, and predicts the future development trends in the fields of PE production and consumption.

  19. THE CAPITAL MARKET IN THE CURRENT ECONOMIC CONTEXT

    Directory of Open Access Journals (Sweden)

    CARMEN RADU

    2012-05-01

    Full Text Available For nearly a century now, economists have studied the advantages and disadvantages of financial systems based on either banks or financial markets in their attempt to forward economic growth and a better capital resources allocation. Nevertheless, the effects of the financial crisis that began in 2007 over the capital market are not only numerous, but also affect financial institutions, the stock exchange volume and list, the behaviour of market investors and not least such generate the need for capital market regulations to be amended. Even so, due to measures that have been taken, in Romania the stock exchange works on profit, while the effects of the financial crisis over such still fail to occur.

  20. Current Status and Trend of Forest Hydrological Services Market Research

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    Of the many services that forests provide, hydrological services are among the most valuable, and it becomes more scarce with the growing demands by human beings. As a kind of incentive measure for protecting forest, forest hydrological services markets have been developed in many countries around the world and some valuable experiences have been achieved. The paper reviews the experiments carried out in the world and their research findings on forest hydrological services market, and presents the issues to...

  1. CURRENT COORDINATES OF THE INSURANCE MARKET IN ROMANIA

    Directory of Open Access Journals (Sweden)

    Bente Corneliu Cristian

    2010-12-01

    Full Text Available Although the insurance activity is well known to the Romanian market ever since the 14th century, when insurance was all about mutual help, this activity evolved rapidly in the period before the First World War and in the period between the World Wars, and it manifested itself as the entrance on the market of insurance companies representatives from countries as Austria, Italy, Great Britain. facultative insurance.

  2. Current State of the Voluntary Renewable Energy Market (Presentation)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J.

    2013-09-01

    This presentation highlights the status of the voluntary green power market in 2012. The voluntary green power market totaled more than 48 million MWh in 2012, with about 1.9 million customers participating. The supply continues to be dominated by wind, though solar is increasing its share of utility green pricing programs. Prices for voluntary renewable energy certificates (RECs) increased to above $1/MWh.

  3. Everyday, everywhere: alcohol marketing and social media--current trends.

    Science.gov (United States)

    Nicholls, James

    2012-01-01

    To provide a snapshot content analysis of social media marketing among leading alcohol brands in the UK, and to outline the implications for both regulatory policies and further research. Using screengrab technology, the complete Facebook walls and Twitter timelines for 12 leading UK alcohol brands in November 2011 were captured and archived. A total of 701 brand-authored posts were identified and categorized using a thematic coding frame. Key strategic trends were identified and analysed in the light of contextual research into recent developments in marketing practice within the alcohol industry. A number of dominating trends were identified. These included the use of real-world tie-ins, interactive games, competitions and time-specific suggestions to drink. These methods reflect a strategy of branded conversation-stimulus which is favoured by social media marketing agencies. A number of distinct marketing methods are deployed by alcohol brands when using social media. These may undermine policies which seek to change social norms around drinking, especially the normalization of daily consumption. Social media marketing also raises questions regarding the efficacy of reactive regulatory frameworks. Further research into both the nature and impact of alcohol marketing on social media is needed.

  4. Assessing The Current Indonesia’s Electricity Market Arrangements and The Opportunities to Reform

    Directory of Open Access Journals (Sweden)

    Dhani Setyawan

    2014-02-01

    Full Text Available Existing subsidy arrangements and institutional settings in the Indonesian electricity sector distort investment decisions and lead to higher cost. Electricity supply is characterized by natural monopoly characteristics, requiring different management by governments than sectors with more straightforward market characteristics. Many countries have undergone significant re-structuring of their electricity sectors, away from one, state owned and vertically integrated monopoly supplier to a setting whereby competition has emerged either at the generation level and/or the retail level. Transmission and distribution networks are typically heavily regulated and transparent access arrangements are put in place as part of the restructuring efforts. The analysis showed that the current structure of Indonesia’s electricity sector firmly within Model 2 (the single buyer model and highlights that Indonesia is currently towards the less-competitive end of the spectrum of Model 2, identifying significant potential for efficiency enhancing reforms within this structure. Constitutional limitations have hampered previous efforts to restructure the sector in Indonesia but there is significant room for incremental reform to improve incentives in the sector and reduce the cost of generation in the process.

  5. Implementation strategies to promote community-engaged efforts to counter tobacco marketing at the point of sale.

    Science.gov (United States)

    Leeman, Jennifer; Myers, Allison; Grant, Jennifer C; Wangen, Mary; Queen, Tara L

    2017-04-12

    The US tobacco industry spends $8.2 billion annually on marketing at the point of sale (POS), a practice known to increase tobacco use. Evidence-based policy interventions (EBPIs) are available to reduce exposure to POS marketing, and nationwide, states are funding community-based tobacco control partnerships to promote local enactment of these EBPIs. Little is known, however, about what implementation strategies best support community partnerships' success enacting EBPI. Guided by Kingdon's theory of policy change, Counter Tools provides tools, training, and other implementation strategies to support community partnerships' performance of five core policy change processes: document local problem, formulate policy solutions, engage partners, raise awareness of problems and solutions, and persuade decision makers to enact new policy. We assessed Counter Tools' impact at 1 year on (1) partnership coordinators' self-efficacy, (2) partnerships' performance of core policy change processes, (3) community progress toward EBPI enactment, and (4) salient contextual factors. Counter Tools provided implementation strategies to 30 partnerships. Data on self-efficacy were collected using a pre-post survey. Structured interviews assessed performance of core policy change processes. Data also were collected on progress toward EBPI enactment and contextual factors. Analysis included descriptive and bivariate statistics and content analysis. Following 1-year exposure to implementation strategies, coordinators' self-efficacy increased significantly. Partnerships completed the greatest proportion of activities within the "engage partners" and "document local problem" core processes. Communities made only limited progress toward policy enactment. Findings can inform delivery of implementation strategies and tests of their effects on community-level efforts to enact EBPIs.

  6. The relationship between effortful control, current psychopathology and interpersonal difficulties in adulthood.

    Science.gov (United States)

    De Panfilis, Chiara; Meehan, Kevin B; Cain, Nicole M; Clarkin, John F

    2013-07-01

    This study examined whether the relationship between low effortful control (EC), general psychopathology and interpersonal maladjustment previously reported among children extends to adulthood. Two hundred and forty undergraduate students were assessed using the EC scale of the Adult Temperament Questionnaire, the General Severity Index of the Brief Symptom Inventory (BSI-GSI) and the interpersonal distress index of the Inventory of Interpersonal Problems-Short Circumplex (IIP-distress). Both the BSI-GSI and the IIP-distress scores were related to low levels of EC. Furthermore, interpersonal distress mediated the association between low EC and greater psychopathology severity. These results suggest that deficits in regulatory temperament among adults may be associated with experiencing greater psychopathology distress, and that this relationship may be explained by an impairment in interpersonal adjustment. Such preliminary findings may constitute a useful starting point for investigating this hypothesis among clinical populations.

  7. A status analysis of current digital marketing: a case study of Kauneusstudio FAB

    OpenAIRE

    Tran, Trong

    2015-01-01

    The subject of this thesis is a small company's current digital marketing status. This study was con-ducted in order for the owners of the beauty and hair salon Kauneusstudio FAB to improve their understanding of their customers’ behavior online and the significance of each digital channel they are using in the present marketing strategy. The goal of this study is to provide information for the company to recognize the strengths and the development points of the current digital marketing stra...

  8. Marketing Tourism Services in Romania. The Opportunities and Challenges of the Current Context

    OpenAIRE

    2012-01-01

    The Romanian tourism activity does not measure up to the tourism potential of the country and the efficient marketing of tourism services is often mentioned as a means to improve and develop tourism. In our opinion the current international context generates both opportunities and challenges for tourism services marketing. This paper aims at identifying and at presenting the key aspects that tourism services marketing faces in Romania, considering the main characteristics shaping the current ...

  9. Financial markets and the current account: emerging Europe versus emerging Asia

    OpenAIRE

    Herrmann, Sabine; Winkler, Adalbert

    2009-01-01

    Financial globalisation has been associated with divergent current account patterns in emerging market economies. While countries in emerging Asia have been running sizeable current account surpluses, countries in emerging Europe have been facing large current account deficits. In this paper we test for the relevance of financial market characteristics in explaining divergent current account patterns in emerging Europe and emerging Asia based on the assumption that both regions constitute two...

  10. Current and potential technologies for the detection of radionuclide signatures of proliferation (R and D efforts)

    Energy Technology Data Exchange (ETDEWEB)

    Perkins, R.W.; Wogman, N.A.

    1993-03-01

    A country with the goal of developing nuclear weapons could pursue their ambition in several ways. These could range from the purchase or theft of a weapon or of the principal weapons components to a basic development program which may independently produce all the materials and components which are necessary. If the latter approach were pursued, there would be many signatures of such an effort and the more definitive of these include the actual materials which would be produced in each phase of the fuel cycle/weapons production process. By identifying the more definitive signatures and employing appropriate environmental sampling and analysis techniques for their observation, including imaging procedures, it should be possible to detect nuclear proliferation processes. Possible proliferation processes include: uranium acquisition through fuel fabrication; uranium enrichment for weapons production; reactor operation for plutonium production; fuel reprocessing for plutonium extraction; weapons fabrication; and uranium 233 production. Each of these are briefly discussed. The technologies for the detection of proliferation signatures which are in concept or research and development phase are: whole air beta counter; radiokrypton/xenon separator/analyzer; I-129 detector; isotope analyzer; deuterium/tritium analysis by IR/Raman spectroscopy and scintillation counting; noble gas daughter analysis; and airborne radionuclide collector/analyzer.

  11. [Current quality management situation and administration countermeasure study of enterprises marketing corneal contact lens].

    Science.gov (United States)

    Liu, Yungui; Yao, Ying; Shangguan, Shihao; Gu, Qun; Gao, Wuming; Chen, Yaoshui

    2014-05-01

    Study the current quality management situation of enterprises marketing corneal contact lens via systemic investigations and explore effective administration countermeasures in the future. The quality management indicators of sixty-two corneal contact lens marketing enterprises in Xuhui district of Shanghai were systematically investigated and enterprises of different operation models was compared and analyzed. Wholesale enterprises and retail chain enterprises are apparently better than independent enterprises almost in all facets. Facilitate market accession of corneal contact lens marketing enterprises, encourage the business model of retail chain, enhance supervision of corneal contact lens marketing enterprises, especially independent franchisors.

  12. The European Pulsar Timing Array: current efforts and a LEAP toward the future

    Energy Technology Data Exchange (ETDEWEB)

    Ferdman, R D; Cognard, I; Desvignes, G [Station de Radioastronomie de Nancay, Observatoire de Paris, 18330 Nancay (France); Van Haasteren, R [Leiden Observatory, Leiden University, PO Box 9513, NL-2300 RA Leiden (Netherlands); Bassa, C G; Janssen, G H; Jordan, C; Keane, E F; Kramer, M; Lyne, A G [Jodrell Bank Centre for Astrophysics, Alan Turing Building, School of Physics and Astronomy, The University of Manchester, Manchester, M13 9PL (United Kingdom); Burgay, M; Corongiu, A; D' Amico, N; Pilia, M; Possenti, A [INAF-Osservatorio di Cagliari, Ioc Poggio dei Pini, strada 54, 09012, Capoterra (Italy); Hessels, J W T [Netherlands Institute for Radio Astronomy (ASTRON), Postbus 2, 7990 AA Dwingeloo (Netherlands); Jessner, A; Karuppusamy, R; Lazaridis, K [Max-Planck-Institut fuer Radioastronomie, Auf dem Huegel 69, 53121 Bonn (Germany); Levin, Y, E-mail: robert.ferdman@manchester.ac.u [Loretz Institute, Leiden University, PO Box 9506, NL-2300 RA Leiden (Netherlands)

    2010-04-21

    The European Pulsar Timing Array (EPTA) is a multi-institutional, multi-telescope collaboration, with the goal of using high-precision pulsar timing to directly detect gravitational waves. In this paper we discuss the EPTA member telescopes, current achieved timing precision and near-future goals. We report a preliminary upper limit to the amplitude of a gravitational wave background. We also discuss the Large European Array for Pulsars, in which the five major European telescopes involved in pulsar timing will be combined to provide a coherent array that will give similar sensitivity to the Arecibo radio telescope, and larger sky coverage.

  13. Current design efforts for the gas-cooled fast reactor (GFR)

    Energy Technology Data Exchange (ETDEWEB)

    Weaver, K.D. [Idaho National Laboratory, P.O. Box 1625, Idaho Falls, Idaho 83415-3850 (United States)]. e-mail: Kevan.Weaver@inl.gov

    2005-07-01

    Current research and development on the Gas-Cooled Fast Reactor (GCFR) has focused on the design of safety systems that will remove the decay heat during accident conditions, ion irradiations of candidate ceramic materials, joining studies of oxide dispersion strengthened alloys; and within the Advanced Fuel Cycle Initiative (AFC I) the fabrication of carbide fuels and ceramic fuel matrix materials, development of non-halide precursor low density and high density ceramic coatings, and neutron irradiation of candidate ceramic fuel matrix and metallic materials. The vast majority of this work has focused on the reference design for the GCFR: a helium-cooled, direct Brayton cycle power conversion system that will operate with an outlet temperature of 850 C at 7 MPa. In addition to the work being performed in the United States, seven international partners under the Generation IV International Forum (GIF) have identified their interest in participating in research related to the development of the GCFR. These are EURATOM (European Commission), France, Japan, South Africa, South Korea, Switzerland, and the United Kingdom. Of these, EURATOM (including the United Kingdom), France, Japan, and Switzerland have active research activities with respect to the GCFR. The research includes GCFR design and safety, and fuels/in-core materials/fuel cycle projects. This paper outlines the current design status of the GCFR, and includes work done in the areas mentioned above. (Author)

  14. EVOLUTION OF THE ROMANIAN RESIDENTIAL MARKET AFTER OUTBREAK OF THE CURRENT ECONOMIC AND FINANCIAL CRISIS

    Directory of Open Access Journals (Sweden)

    Şteliac Nela

    2013-04-01

    Full Text Available The residential market is one of the market sectors seriously affected by the current economic and financial crisis. This is mirrored both in the fall of real estate trading prices and in the decreased number of transactions and cutback of newly built constructions. This trend is applicable to the entire spectrum of the residential market (luxury properties and homes destined to average-income customers. Romania is no exception from this European and world-wide state of affairs. This paper aims to briefly outline the trends on the Romanian residential market in the aftermath of the current crisis.

  15. Current Status & Development Trend of VSAT Market in China

    Institute of Scientific and Technical Information of China (English)

    Xu Nutu

    2006-01-01

    @@ 1. General Status of VSAT Market Development in China 1)Development History Development in China The history of the application of satellite communication in China is not too long and it was dated from the early seventies of the 20th century. In 1973, approved by Chinese government,Ministry of Posts and Telecommunications purchased satellite earth equipment from foreign country and constructed 3 stations in Shanghai and Beijing.

  16. Systematic review of current efforts to quantify the impacts of climate change on undernutrition.

    Science.gov (United States)

    Phalkey, Revati K; Aranda-Jan, Clara; Marx, Sabrina; Höfle, Bernhard; Sauerborn, Rainer

    2015-08-18

    Malnutrition is a challenge to the health and productivity of populations and is viewed as one of the five largest adverse health impacts of climate change. Nonetheless, systematic evidence quantifying these impacts is currently limited. Our aim was to assess the scientific evidence base for the impact of climate change on childhood undernutrition (particularly stunting) in subsistence farmers in low- and middle-income countries. A systematic review was conducted to identify peer-reviewed and gray full-text documents in English with no limits for year of publication or study design. Fifteen manuscripts were reviewed. Few studies use primary data to investigate the proportion of stunting that can be attributed to climate/weather variability. Although scattered and limited, current evidence suggests a significant but variable link between weather variables, e.g., rainfall, extreme weather events (floods/droughts), seasonality, and temperature, and childhood stunting at the household level (12 of 15 studies, 80%). In addition, we note that agricultural, socioeconomic, and demographic factors at the household and individual levels also play substantial roles in mediating the nutritional impacts. Comparable interdisciplinary studies based on primary data at a household level are urgently required to guide effective adaptation, particularly for rural subsistence farmers. Systemization of data collection at the global level is indispensable and urgent. We need to assimilate data from long-term, high-quality agricultural, environmental, socioeconomic, health, and demographic surveillance systems and develop robust statistical methods to establish and validate causal links, quantify impacts, and make reliable predictions that can guide evidence-based health interventions in the future.

  17. The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany

    Directory of Open Access Journals (Sweden)

    Ahmad Sardari

    2014-07-01

    Full Text Available Abstract For keeping and continuing their perpetuity in nowadays, companies and should focus on competitive advantages and getting more consumers’ satisfaction for sale and more market shares.One of the useful tools that makes the company less vulnerable in face of market competitive activities and consumption liability and repetition is brand equity. The purpose of this paper is investigating the consumers’ responses on marketing- mix efforts, corporate image and brand equity relation using Kim & Hyun model(2011 and Buil & Martı´nez model(2013.This research is considered as applied based on goal and descriptive-survey based on data collection. Hypotheses were tested using structural equation modeling or SEM (in Lisrel and P.L.S software and consumers’ data Butane corporation productes in Tehran. Findings corroborate the positive impact of brand equity on consumers’ responses.The results of hypotheses analysis illustrate marketing- mix efforts positively impacts on brand equity and corporate image plays a significant role in creation of brand equity for Butane.So company managers should designate special places for distribution system growth, after sale services development, pricing, promotion in investment matrix for marketing mixed efforts.

  18. EVOLUTION OF THE ROMANIAN RESIDENTIAL MARKET AFTER OUTBREAK OF THE CURRENT ECONOMIC AND FINANCIAL CRISIS

    OpenAIRE

    Şteliac Nela

    2013-01-01

    The residential market is one of the market sectors seriously affected by the current economic and financial crisis. This is mirrored both in the fall of real estate trading prices and in the decreased number of transactions and cutback of newly built constructions. This trend is applicable to the entire spectrum of the residential market (luxury properties and homes destined to average-income customers). Romania is no exception from this European and world-wide state of affairs. This paper a...

  19. APPROACH METHOD OF CURRENT COMPETITIVE MARKET - AGILE INDUSTRIAL CORPORATION

    Directory of Open Access Journals (Sweden)

    GHERGHEL Sabina

    2015-05-01

    Full Text Available The term “agility” - agile enterprise - was introduced by a group of American researchers led by R.Dove as a result of some studies in a program sponsored by the US government, a program that primarily aimed at exploring the possibilities of making up production systems which could compete with the efficient production system "lean", introduced in most Japanese companies. Researchers involved in this program have formed Agility Forum, which aims to develop the concepts introduced. In 2001 appears the first paper, by R. Dove, entitled “Response Ability - Understanding the Agile Enterprise”, John Wiley and Sons Editors, in which was synthesized the phase of research field. Agility can be defined as “the ability with which an organization manages to develop successfully in a business environment whose changes are unpredictable.” Being agile means to control change, to notice market opportunities and by being continuously innovating, to succed on the market. The purpose of this paper is to support the idea that agility is a feature derived from the design and also to show that by applying the principles of RRS, which characterize agile systems, it is confirmed the fact that any industrial production system which wishes to be agile it should be designed.

  20. TRENDS AND STRUCTURAL CHANGES ON THE GAS MARKET UNDER CURRENT CONDITIONS

    Directory of Open Access Journals (Sweden)

    Andrei E. Shmagin

    2013-01-01

    Full Text Available The popularity of natural gas as an energy source increasingly grows. The rate of demand growth and the gas market development depend on a variety of key conditions discussed in the paper. The current market situation and trends are analyzed in the context of the global balance of energy.

  1. TRENDS AND STRUCTURAL CHANGES ON THE GAS MARKET UNDER CURRENT CONDITIONS

    OpenAIRE

    Andrei E. Shmagin

    2013-01-01

    The popularity of natural gas as an energy source increasingly grows. The rate of demand growth and the gas market development depend on a variety of key conditions discussed in the paper. The current market situation and trends are analyzed in the context of the global balance of energy.

  2. Contemporary art and its commercial markets: a report on current conditions and future scenarios

    NARCIS (Netherlands)

    Lind, M.; Velthuis, O.

    2012-01-01

    Contemporary Art and Its Commercial Markets: A Report on Current Conditions and Future Scenarios maps and analyzes the complex and contested entanglements of contemporary art and its commercial markets. Contemporary art as an asset category and celebrity accessory, the rise of the art fair, and the

  3. Contemporary art and its commercial markets: a report on current conditions and future scenarios

    NARCIS (Netherlands)

    Lind, M.; Velthuis, O.

    2012-01-01

    Contemporary Art and Its Commercial Markets: A Report on Current Conditions and Future Scenarios maps and analyzes the complex and contested entanglements of contemporary art and its commercial markets. Contemporary art as an asset category and celebrity accessory, the rise of the art fair, and the

  4. A Review of Marketing's Efforts To Delineate and Empirically Verify Consumers' Pre and Post Decision-Making Processes.

    Science.gov (United States)

    Cromwell, Virginia P.

    One of the central themes in marketing's consumer research has been that of isolating various desired product attributes that determine consumer purchasing patterns. The best way to identify determinant attributes, however, has become the subject of a controversy that has yet to be resolved. Overall, marketing researchers have generally embraced…

  5. A Review of Marketing's Efforts To Delineate and Empirically Verify Consumers' Pre and Post Decision-Making Processes.

    Science.gov (United States)

    Cromwell, Virginia P.

    One of the central themes in marketing's consumer research has been that of isolating various desired product attributes that determine consumer purchasing patterns. The best way to identify determinant attributes, however, has become the subject of a controversy that has yet to be resolved. Overall, marketing researchers have generally embraced…

  6. Decrypting Financial Markets through E-Joint Attention Efforts: On-Line Adaptive Networks of Investors in Periods of Market Uncertainty.

    Directory of Open Access Journals (Sweden)

    Niccolò Casnici

    Full Text Available This paper looks at 800,000 messages on the Unicredit stock, exchanged by 7,500 investors in the Finanzaonline.com forum, between 2005 and 2012 and measured collective interpretations of stock market trends. We examined the correlation patterns between market uncertainty, bad news and investors' network structure by measuring the investors' communication patterns. Our results showed that the investors' network reacted to market trends in different ways: While less turbulent market phases implied less communication, higher market volatility generated more complex communication patterns. While the information content of messages was less technical in situations of uncertainty, bad news caused more informative messages only when market volatility was lower. This meant that bad news had a different impact on network behaviour, depending on market uncertainty. By measuring the investors' expertise, we found that their behaviour could help predict changes in daily stock returns. We also found that expert investors were more influential in communication processes during high volatility market phases, whereas they had less influence on the real-time forum's reaction after bad news. Our findings confirm the crucial role of e-communication platforms. However, they also show the need to reconsider the fragility of these collective intelligence systems when under external shocks.

  7. Decrypting Financial Markets through E-Joint Attention Efforts: On-Line Adaptive Networks of Investors in Periods of Market Uncertainty.

    Science.gov (United States)

    Casnici, Niccolò; Dondio, Pierpaolo; Casarin, Roberto; Squazzoni, Flaminio

    2015-01-01

    This paper looks at 800,000 messages on the Unicredit stock, exchanged by 7,500 investors in the Finanzaonline.com forum, between 2005 and 2012 and measured collective interpretations of stock market trends. We examined the correlation patterns between market uncertainty, bad news and investors' network structure by measuring the investors' communication patterns. Our results showed that the investors' network reacted to market trends in different ways: While less turbulent market phases implied less communication, higher market volatility generated more complex communication patterns. While the information content of messages was less technical in situations of uncertainty, bad news caused more informative messages only when market volatility was lower. This meant that bad news had a different impact on network behaviour, depending on market uncertainty. By measuring the investors' expertise, we found that their behaviour could help predict changes in daily stock returns. We also found that expert investors were more influential in communication processes during high volatility market phases, whereas they had less influence on the real-time forum's reaction after bad news. Our findings confirm the crucial role of e-communication platforms. However, they also show the need to reconsider the fragility of these collective intelligence systems when under external shocks.

  8. Decrypting Financial Markets through E-Joint Attention Efforts: On-Line Adaptive Networks of Investors in Periods of Market Uncertainty

    Science.gov (United States)

    Casnici, Niccolò; Dondio, Pierpaolo; Casarin, Roberto; Squazzoni, Flaminio

    2015-01-01

    This paper looks at 800,000 messages on the Unicredit stock, exchanged by 7,500 investors in the Finanzaonline.com forum, between 2005 and 2012 and measured collective interpretations of stock market trends. We examined the correlation patterns between market uncertainty, bad news and investors' network structure by measuring the investors' communication patterns. Our results showed that the investors' network reacted to market trends in different ways: While less turbulent market phases implied less communication, higher market volatility generated more complex communication patterns. While the information content of messages was less technical in situations of uncertainty, bad news caused more informative messages only when market volatility was lower. This meant that bad news had a different impact on network behaviour, depending on market uncertainty. By measuring the investors' expertise, we found that their behaviour could help predict changes in daily stock returns. We also found that expert investors were more influential in communication processes during high volatility market phases, whereas they had less influence on the real-time forum's reaction after bad news. Our findings confirm the crucial role of e-communication platforms. However, they also show the need to reconsider the fragility of these collective intelligence systems when under external shocks. PMID:26244550

  9. ASSESSING THE EFFECTIVENESS OF MPP AND TEA ADVERTISING AND PROMOTION EFFORTS IN THE JAPANESE MARKET FOR MEATS

    OpenAIRE

    Comeau, Allison; Mittelhammer, Ronald C.; Wahl, Thomas I.

    1997-01-01

    An Inverse Almost Ideal Demand System is utilized to determine the effectiveness of Market Promotion Program (MPP) and Target Export Assistance (TEA) advertising and promotion expenditures in the Japanese market for meat. Using annual data, it is found that beef advertising and promotion has had a positive and significant effect on the demand for beef. There is insufficient evidence to conclude that pork and poultry advertising and promotion increased the demand for either commodity.

  10. 75 FR 60713 - Farmers' Market Promotion Program: Notice of Request for Extension and Revision of a Currently...

    Science.gov (United States)

    2010-10-01

    ... Agricultural Marketing Service Farmers' Market Promotion Program: Notice of Request for Extension and Revision of a Currently Approved Information Collection AGENCY: Agricultural Marketing Service, USDA. ACTION... Promotion Program (FMPP) was created through an amendment of the Farmer-to-Consumer Direct Marketing Act...

  11. Marketing of library and information services in global era: A current approach

    Directory of Open Access Journals (Sweden)

    Sanjay Kumar Karn

    2008-06-01

    Full Text Available This paper deals with the marketing of library and information services in the global era. It discusses about the marketing concept of today's library and information centers covering various topics such as management of libraries and commitment to customer's satisfaction. It also defines the marketing and its current approach to library and information services at the global level. It also describes customer/user's topic such as customers' priorities, customers' expectations, individuality responsiveness, relationships, quality of services, professional skills and competencies and value added services. The 5 Ps of marketing mix, i.e. product, pricing, place, promotion and person (staff have been discussed. The marketing should aim at effective library and information services. The "service trinity", i.e. users (customers, the staff (service provider and information resources and system should be taken care of from the view of these services. In the modern age, the library and information services (LIS are customer (user oriented. Therefore, users' priorities, expectations and needs should be taken into account. The services should be value added according to the current requirement of the users. It is concluded that the modern libraries are information markets and the library users are consumers of information. The ultimate objective of the marketing of library and information services should be the dissemination of the right information to the right customer (user at the right time.

  12. Current status of alcohol marketing policy--an urgent challenge for global governance.

    Science.gov (United States)

    Casswell, Sally

    2012-03-01

    To review research literature and available information on the extent and impacts of marketing, current policy response and the interests engaged in the policy debate in order to inform recommendations for policy change on alcohol marketing. Relevant literature, including systematic reviews and publicly available information (websites and participant observation) is reviewed and synthesized. Alcohol marketing has expanded markedly in the past 50 years and, while there remains uncertainty about the impact across the population, there is now clear evidence of its impact on the consumption of young people. Few countries have effective policy in place restricting alcohol marketing, and there is a lack of an international response to alcohol marketing which crosses national boundaries. The protection of alcohol marketing has been a major focus for vested interest groups and this has affected governmental response at national and international levels. There has been a lack of non-governmental organization engagement. The policy response to tobacco marketing provides a clear contrast to that of alcohol marketing policy and provides a model for alcohol marketing policy. The global exposure of young people to alcohol marketing requires an urgent policy response. The Framework Convention on Tobacco Control provides an appropriate model for global governance to control alcohol marketing. There are extant examples of national level legislation achieving comprehensive bans with France's Loi Evin providing a feasible model. Resources from philanthropic organizations to allow non-governmental organization engagement are urgently required, as is engagement by the governmental sector independent of commercial influence. © 2012 The Author, Addiction © 2012 Society for the Study of Addiction.

  13. The current situation of deaf people in the labour market in the Czech Rebublic

    OpenAIRE

    Vyšínová, Kateřina

    2016-01-01

    This thesis focuses on the current situation of deaf people in the labour market in the Czech Republic. It emphasizes on differentiation of individual hearing impairment which is very important to explore the issue. The work examines the offer of education for deaf and deals with obstacles in the transition from school to working life, which is closely related to future labour market outcomes. It also focuses on organizations that help deaf people to overcome these barriers. It defines employ...

  14. Current state and near-term prospects for development of the transport logistics market in Ukraine

    Directory of Open Access Journals (Sweden)

    Olena Karpenko

    2017-05-01

    Full Text Available The article has studied the current state of the transport services market in Ukraine, characterized features of the favorable geopolitical position of the country, identified segments of the market of transport and logistics services in Ukraine, made an analysis of the dynamics of freight transportation by land transport, determined its capacity in money terms and calculated the component share of this type of activity in the country’s GDP.

  15. Marketing.

    Science.gov (United States)

    Doyle, Peter

    1987-01-01

    Explores the role of marketing in the modern firm and the key tasks of marketing management. Defines the term "marketing" and discusses it as an economic concept. Discusses three key marketing principals. (RKM)

  16. Consequences of the Budget Deficit in the Current Crisis in Romania. Implications on the Labor Market

    Directory of Open Access Journals (Sweden)

    Gabriela MOLĂNESCU

    2011-02-01

    influence on the mechanisms that generate economic stability and economic development effort. For example, on the short-term, the budget deficit reduces the national saving, leads to decreased supply of market funds, which increases the interest rates. In this context, the volume of investment decreases, the consumption is reduced, affecting the volume of economic activities and employment. The psychological influences combined with the economic boost caused by budget deficits act directly on financial markets, leading to falling down the values of capital markets and the depreciation of the currencies sometimes sudden for the national currency. Even if the depreciation of the exchange rate is often a method used to equilibrate the commercial balance, an uncontrolled amplification of budgetary deficits can sometimes lead to monetary depreciation. These, over a certain level, can neutralize the benefits obtained in the external plan by strong worsening of the internal imbalances, mainly through the increased inflationary pressures in the economy. So, in current circumstances, when you want to identify and encourage those branches and sub-branches of national economy which can be developed in the global economy, one of the basic decisions regarding the interpretation of economic processes is the adoption of a dynamic and creative concept which considers both requirements to use the fiscal levers in economic development policy and the possibility of modifying the structure of budgetary revenues and expenses.

  17. Building relationships with physicians. Internal marketing efforts help strengthen organizational bonds at a rural health care clinic.

    Science.gov (United States)

    Peltier, J W; Boyt, T; Westfall, J E

    1997-01-01

    Physician turnover is costly for health care organizations, especially for rural organizations. One approach management can take to reduce turnover is to promote physician loyalty by treating them as an important customer segment. The authors develop an information--oriented framework for generating physician loyalty and illustrate how this framework has helped to eliminate physician turnover at a rural health care clinic. Rural health care organizations must develop a more internal marketing orientation in their approach to establishing strong relationship bonds with physicians.

  18. Key tasks in healthcare marketing: assessing importance and current level of knowledge.

    Science.gov (United States)

    Kennett, Pamela A; Henson, Steve W; Crow, Stephen M; Hartman, Sandra J

    2005-01-01

    When examining the healthcare industry, the need for continuing education in internal functions (i.e., HR management) has been documented. However, equally important to success in the healthcare industry are external functions such as marketing. In an expansion of research on internally focused functions, we report findings from an exploratory study designed to examine the perceptions of executives about managerial skill needs in the externally focused area of marketing. Specifically, we examine eight key tasks in marketing and ask executives to rate the level of knowledge required for each and then to assess current, or actual, levels of knowledge in the field. Findings suggest that pricing strategy, product strategy, and segmentation and targeting were the tasks that require the most knowledge for healthcare marketers, and that they do, in fact, perceive various gaps in all of the areas examined. Implications and suggestions for future research are provided.

  19. MAIN THREATS TO THE ROMANIAN LABOUR MARKET IN THE CURRENT CONTEXT

    Directory of Open Access Journals (Sweden)

    DIMIAN Gina Cristina

    2011-12-01

    Full Text Available The paper’s topic is focused on the Romanian labour market prospects, which is going to be affected by two main threats: aging and population decline. These two factors are supposed to dramatically change Romania’s economic structure. It is therefore necessary to know how they will evolve in the next decades, facts which represent the main objective of our article. These topics are debated at large scale at the European and national level, because they describe a process which implies European Union as a whole. The methodology used in order to quantify this phenomenon includes statistical methods (correlation analysis and descriptive statistics. We have used data available at national and European level in order to build a proper argumentation. The results obtained are worrying because there is a high risk to assist at an accelerated aging of the Romanian people, doubled by a very low birth rate. This might create huge problems in the economic and social system due to productivity decrease and the pressures on the pension’s funds. The paper offers scientific arguments for developing macroeconomic policies in order to prevent the negative situation in which we could be within less than 40 years. As a comparison term we brought into attention the Germany situation, country which offers economic equilibrium to the EU, but is also affected by aging. The manner in which this problem has been approached is an original one because we tried to put Romania’s situation into the context of the European Union general situation, the threat being emphasised by the fact that it is going to be a trend for the whole continent. Actually, if it is not taken adequate measures, we will be confronted with a demographic crisis, much worse than the current financial one, because the effort of the country to reverse a birth rate decreasing trend with an aged population will take decades.

  20. Shared Solar. Current Landscape, Market Potential, and the Impact of Federal Securities Regulation

    Energy Technology Data Exchange (ETDEWEB)

    Feldman, David [National Renewable Energy Lab. (NREL), Golden, CO (United States); Brockway, Anna M. [Office of Energy Efficiency and Renewable Energy (EERE), Washington, DC (United States); Ulrich, Elaine [Office of Energy Efficiency and Renewable Energy (EERE), Washington, DC (United States); Margolis, Robert [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2015-04-01

    This report provides a high-level overview of the current U.S. shared solar landscape and the impact that a given shared solar program’s structure has on requiring federal securities oversight, as well as an estimate of market potential for U.S. shared solar deployment.

  1. Shared Solar. Current Landscape, Market Potential, and the Impact of Federal Securities Regulation

    Energy Technology Data Exchange (ETDEWEB)

    Feldman, David [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Brockway, Anna M. [U.S. Department of Energy, Washington, DC (United States); Ulrich, Elaine [U.S. Department of Energy, Washington, DC (United States); Margolis, Robert [National Renewable Energy Laboratory (NREL), Golden, CO (United States)

    2015-04-07

    This report provides a high-level overview of the current U.S. shared solar landscape, the impact that a given shared solar program’s structure has on requiring federal securities oversight, as well as an estimate of market potential for U.S. shared solar deployment.

  2. The European wood pellet markets: current status and prospects for 2020

    NARCIS (Netherlands)

    Sikkema, R.|info:eu-repo/dai/nl/110609913; Steiner, M.; Junginger, H.M.|info:eu-repo/dai/nl/202130703; Hiegl, W.; Hansen, M.T.; Faaij, A.P.C.|info:eu-repo/dai/nl/10685903X

    2011-01-01

    The wood pellet market is booming in Europe. The EU 2020 policy targets for renewable energy sources and greenhouse gas (GHG) emissions reduction are among the main drivers. The aim of this analysis is to map current European national wood pellet demand and supplies, to provide a comprehensive

  3. A Study on the Current Status and Prospects of Development of the Tourism Services Market

    Directory of Open Access Journals (Sweden)

    Miroshnyk Mariia V.

    2017-06-01

    Full Text Available The article considers the world trends in the developmet of services market, and it has been determined that the service sector is about 70% of the world’s gross domestic product (GDP. It has been noted that the tourism sector is one of the largest in the world economy, and its market in terms of investment efficiency is among the highly profitable markets along with the gas and oil producing, industrial, and automotive markets. The tourism market in Ukraine is only about 2% of the country’s GDP, but has great potential for innovation development and tourism perspectives. Such a situation requires constant monitoring and analyzing, which makes the selected study relevant. The purpose of the article was to provide a comprehensive analysis of the current status of the market for tourism services in Ukraine and to determine the main tendencies in its further development. It has been found that the tourism industry sector in Ukraine is formed by three components: outbound (international, internal, and inbound (foreign tourism, the quantitative increase of which will increase the efficiency of the country’s tourism potential and reinforce its positive image abroad.

  4. Post market surveillance in the german medical device sector - current state and future perspectives.

    Science.gov (United States)

    Zippel, Claus; Bohnet-Joschko, Sabine

    2017-08-01

    Medical devices play a central role in the diagnosis and treatment of diseases but also bring the potential for adverse events, hazards or malfunction with serious consequences for patients and users. Medical device manufacturers are therefore required by law to monitor the performance of medical devices that have been approved by the competent authorities (post market surveillance). Conducting a nationwide online-survey in the German medical device sector in Q2/2014 in order to explore the current status of the use of post market instruments we obtained a total of 118 complete data sets, for a return rate of 36%. The survey included manufacturers of different sizes, producing medical devices of all risk classes. The post market instruments most frequently reported covered the fields of production monitoring and quality management as well as literature observation, regulatory vigilance systems, customer knowledge management and market observation while Post Market Clinical Follow-up and health services research were being used less for product monitoring. We found significant differences between the different risk classes of medical devices produced and the intensity of use of post market instruments. Differences between company size and the intensity of instruments used were hardly detected. Results may well contribute to the development of device monitoring which is a crucial element of the policy and regulatory system to identify device-related safety issues. Copyright © 2017 Elsevier B.V. All rights reserved.

  5. STUDENT SATISFACTION, RESULTANT OF MARKETING ORIENTATION OF UNIVERSITY UNDER CURRENT CONDITIONS

    Directory of Open Access Journals (Sweden)

    Florentina DINESCU

    2012-12-01

    Full Text Available The purpose of this work is to present a relevant aspect of marketing approach of the activities carried by universities, respectively knowing, understanding and satisfying students’ needs, the main consumer category of the university product, in the conditions of current market of high education institutions. The universities are put in the position to find solutions to the problems caused by the stakeholders’ characteristics and by the existing competition on the educational market. The approach of marketing orientation in the university implies adapting the educational and scientific research step to create for the institution a brand image as a warranty of its sustainability on a competitive market by considering the needs and expectations of students. The conclusion is that there is a wide specialized literature that shows models that allow an adequate quantification of the students’ satisfaction as a resultant of concerning the insurance of high education quality by using univeristy marketing tools. Starting from the specialized literature, in the work was handled the quantification of the students’ satisfaction that have completed Bachelor and Master cycle in order to improve the activity of the university

  6. Prospective Analysis of the Current Demand of the Local Labour Market

    Directory of Open Access Journals (Sweden)

    Druzhinina Viktoriya V.

    2014-01-01

    Full Text Available The goal of the article lies in forecasting tendencies of the current demand of the local labour market on the basis of the method of statistical equations of dependencies and correlation and regression analysis for prolongation of relevant processes at the meso-level. The article considers a forecast model for co-ordination of dynamics of vacancies depending on socio-economic indicators of city development, which is formed on the basis of the method of statistical equations. This method requires identification of parameters of equations of single-factor dependencies and ratios of communication stability. On the basis of calculated values of these parameters and on the basis of economic and mathematical modelling of certain macro-economic indicators, the article builds equations of multiple regression, use of which would allow forecasting the current demand in the local labour market in the middle-term perspective. The prospect of further studies is forecasting the level of current balance of the local labour market, using the provided methods for forecasting the current supply.

  7. 78 FR 75560 - Green Current Solutions, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-12-12

    ... From the Federal Register Online via the Government Publishing Office DEPARTMENT OF ENERGY Federal Energy Regulatory Commission Green Current Solutions, LLC; Supplemental Notice That Initial Market-Based... above-referenced proceeding, of Green Current Solutions, LLC's application for market-based...

  8. Case Based Measles Surveillance in Pune: Evidence to Guide Current and Future Measles Control and Elimination Efforts in India

    OpenAIRE

    Anindya Sekhar Bose; Hamid Jafari; Stephen Sosler; Arvinder Pal Singh Narula; V M Kulkarni; Nalini Ramamurty; John Oommen; Jadi, Ramesh S; Banpel, R. V.; Ana Maria Henao-Restrepo

    2014-01-01

    BACKGROUND: According to WHO estimates, 35% of global measles deaths in 2011 occurred in India. In 2013, India committed to a goal of measles elimination by 2020. Laboratory supported case based measles surveillance is an essential component of measles elimination strategies. Results from a case-based measles surveillance system in Pune district (November 2009 through December 2011) are reported here with wider implications for measles elimination efforts in India. METHODS: Standard protocols...

  9. Microbial Production of Short Chain Fatty Acids from Lignocellulosic Biomass: Current Processes and Market

    Directory of Open Access Journals (Sweden)

    Ivan Baumann

    2016-01-01

    Full Text Available Biological production of organic acids from conversion of biomass derivatives has received increased attention among scientists and engineers and in business because of the attractive properties such as renewability, sustainability, degradability, and versatility. The aim of the present review is to summarize recent research and development of short chain fatty acids production by anaerobic fermentation of nonfood biomass and to evaluate the status and outlook for a sustainable industrial production of such biochemicals. Volatile fatty acids (VFAs such as acetic acid, propionic acid, and butyric acid have many industrial applications and are currently of global economic interest. The focus is mainly on the utilization of pretreated lignocellulosic plant biomass as substrate (the carbohydrate route and development of the bacteria and processes that lead to a high and economically feasible production of VFA. The current and developing market for VFA is analyzed focusing on production, prices, and forecasts along with a presentation of the biotechnology companies operating in the market for sustainable biochemicals. Finally, perspectives on taking sustainable product of biochemicals from promise to market introduction are reviewed.

  10. Microbial Production of Short Chain Fatty Acids from Lignocellulosic Biomass: Current Processes and Market.

    Science.gov (United States)

    Baumann, Ivan; Westermann, Peter

    2016-01-01

    Biological production of organic acids from conversion of biomass derivatives has received increased attention among scientists and engineers and in business because of the attractive properties such as renewability, sustainability, degradability, and versatility. The aim of the present review is to summarize recent research and development of short chain fatty acids production by anaerobic fermentation of nonfood biomass and to evaluate the status and outlook for a sustainable industrial production of such biochemicals. Volatile fatty acids (VFAs) such as acetic acid, propionic acid, and butyric acid have many industrial applications and are currently of global economic interest. The focus is mainly on the utilization of pretreated lignocellulosic plant biomass as substrate (the carbohydrate route) and development of the bacteria and processes that lead to a high and economically feasible production of VFA. The current and developing market for VFA is analyzed focusing on production, prices, and forecasts along with a presentation of the biotechnology companies operating in the market for sustainable biochemicals. Finally, perspectives on taking sustainable product of biochemicals from promise to market introduction are reviewed.

  11. FISH AND SHELLFISH PRODUCTS DISTRIBUTED BY "ETHNIC" MINI-MARKET: CONFORMITY ASSESSMENT TO CURRENT LEGISLATION

    Directory of Open Access Journals (Sweden)

    I. Giorgi

    2012-08-01

    Full Text Available The purpose of this study was to conduct an assessment on the quality and methods for marketing of fish products sold by ethnic minimarket. Has been inspected 20 supermarkets and buyed 60 fish and shellfish samples. The neatness of the rooms were evaluated during the shopping in the markets. Products purchased in the supermarket (about three samples for each shop were brought in Ichthypathology laboratory of State Veterinary Institute of Piedmont, Liguria and Aosta Valley, in Turin. Were conducted in the laboratory the readings of the labels. The conditions of hygiene were poor, especially in supermarket freezers. Only 16 samples were labelled in accordance with current legislation. According to the results obtained, the products 'ethnic' distributed in the supermarkets visited, may be considered a potential risk to human health.

  12. Berkeley's New Approach to Global Engagement: Early and Current Efforts to Become More International. Research & Occasional Paper Series: CSHE.12.15

    Science.gov (United States)

    Dirks, Nicholas B.; Gilman, Nils

    2015-01-01

    This essay discusses past and current thinking about the globalization of higher education (from a U.S. point of view in particular) and a new model we are attempting to develop at the University of California, Berkeley. This essay begins with a brief narrative of the historical evolution of efforts to internationalize education, from the…

  13. 78 FR 32226 - Poultry Market News Reports; Request for Extension and Revision of the Currently Approved...

    Science.gov (United States)

    2013-05-29

    ...; ] DEPARTMENT OF AGRICULTURE Agricultural Marketing Service Poultry Market News Reports; Request for Extension... Livestock, Poultry, Meat, Grain, and Their Related Products Used as Market News Information AGENCY... collection. AMS recently merged its Livestock and Grain Market News Division with the Poultry Market...

  14. Case Based Measles Surveillance in Pune: Evidence to Guide Current and Future Measles Control and Elimination Efforts in India

    Science.gov (United States)

    Bose, Anindya Sekhar; Jafari, Hamid; Sosler, Stephen; Narula, Arvinder Pal Singh; Kulkarni, V. M.; Ramamurty, Nalini; Oommen, John; Jadi, Ramesh S.; Banpel, R. V.; Henao-Restrepo, Ana Maria

    2014-01-01

    Background According to WHO estimates, 35% of global measles deaths in 2011 occurred in India. In 2013, India committed to a goal of measles elimination by 2020. Laboratory supported case based measles surveillance is an essential component of measles elimination strategies. Results from a case-based measles surveillance system in Pune district (November 2009 through December 2011) are reported here with wider implications for measles elimination efforts in India. Methods Standard protocols were followed for case identification, investigation and classification. Suspected measles cases were confirmed through serology (IgM) or epidemiological linkage or clinical presentation. Data regarding age, sex, vaccination status were collected and annualized incidence rates for measles and rubella cases calculated. Results Of the 1011 suspected measles cases reported to the surveillance system, 76% were confirmed measles, 6% were confirmed rubella, and 17% were non-measles, non-rubella cases. Of the confirmed measles cases, 95% were less than 15 years of age. Annual measles incidence rate was more than 250 per million persons and nearly half were associated with outbreaks. Thirty-nine per cent of the confirmed measles cases were vaccinated with one dose of measles vaccine (MCV1). Conclusion Surveillance demonstrated high measles incidence and frequent outbreaks in Pune where MCV1 coverage in infants was above 90%. Results indicate that even high coverage with a single dose of measles vaccine was insufficient to provide population protection and prevent measles outbreaks. An effective measles and rubella surveillance system provides essential information to plan, implement and evaluate measles immunization strategies and monitor progress towards measles elimination. PMID:25290339

  15. Case based measles surveillance in Pune: evidence to guide current and future measles control and elimination efforts in India.

    Directory of Open Access Journals (Sweden)

    Anindya Sekhar Bose

    Full Text Available BACKGROUND: According to WHO estimates, 35% of global measles deaths in 2011 occurred in India. In 2013, India committed to a goal of measles elimination by 2020. Laboratory supported case based measles surveillance is an essential component of measles elimination strategies. Results from a case-based measles surveillance system in Pune district (November 2009 through December 2011 are reported here with wider implications for measles elimination efforts in India. METHODS: Standard protocols were followed for case identification, investigation and classification. Suspected measles cases were confirmed through serology (IgM or epidemiological linkage or clinical presentation. Data regarding age, sex, vaccination status were collected and annualized incidence rates for measles and rubella cases calculated. RESULTS: Of the 1011 suspected measles cases reported to the surveillance system, 76% were confirmed measles, 6% were confirmed rubella, and 17% were non-measles, non-rubella cases. Of the confirmed measles cases, 95% were less than 15 years of age. Annual measles incidence rate was more than 250 per million persons and nearly half were associated with outbreaks. Thirty-nine per cent of the confirmed measles cases were vaccinated with one dose of measles vaccine (MCV1. CONCLUSION: Surveillance demonstrated high measles incidence and frequent outbreaks in Pune where MCV1 coverage in infants was above 90%. Results indicate that even high coverage with a single dose of measles vaccine was insufficient to provide population protection and prevent measles outbreaks. An effective measles and rubella surveillance system provides essential information to plan, implement and evaluate measles immunization strategies and monitor progress towards measles elimination.

  16. Current status of nuclear cardiology in Japan: Ongoing efforts to improve clinical standards and to establish evidence.

    Science.gov (United States)

    Yoshinaga, Keiichiro; Tamaki, Nagara

    2015-08-01

    Nuclear cardiology imaging tests are widely performed in Japan as clinical practice. The Japanese nuclear cardiology community has developed new diagnostic imaging tests using (123)I-beta-methyl-p-iodophenyl-pentadecanoic acid, (123)I-metaiodobenzylguanidine, and (18)F-fluorodeoxyglucose PET for detecting cardiac involvement in sarcoidosis. These tests have become popular worldwide. The Japanese Circulation Society and the Japanese Society of Nuclear Cardiology have published clinical imaging guidelines showing indications and standards for the new imaging tests. JSNC is currently striving to improve the standard of clinical practice and is promoting research activities.

  17. [The health food product Noni--does marketing harmonize with the current status of research?].

    Science.gov (United States)

    Johansen, Rolf

    2008-03-13

    Norwegian cancer patients frequently use Noni. The objective of this study was to find out whether the way noni is marketed in Norway and the health claims made about the product harmonize with current scientific knowledge of its benefits/adverse effects. An overview of medical research on noni was obtained from three databases. Web sites for private persons and for companies that sell noni in Norway were examined. Books, pamphlets etc. from a company specializing in selling information material about noni, were also examined. 48 scientific articles were included in the study, but none of these were clinical studies of humans. Several pharmacological effects of noni have been shown in vitro and in animal models (e.g., increased survival for animals with cancer). Information material describes noni as a health-promoting product that patients with most diseases will benefit from. Noni is to a great extent sold by multi-level marketing, but is also commonly sold by health food stores. There is no scientific basis for claiming that patients will benefit from using noni for any diseases. The way this product is sold has several worrying aspects.

  18. Research on the Current Telecommuting Trends in United States and European Union Markets

    Directory of Open Access Journals (Sweden)

    Catalina Georgiana PICU

    2016-12-01

    Full Text Available In the context of globalization and due to the accelerated progress made in information and communication technology, more and more companies offer their employees the option of telecommuting. For the past twenty years, telecommuting has been on an asceding trend, an incresing number of people embracing the ability to work from home, using a computer and internet connection to communicate for their jobs. The goal of the paper is to explain the overall notion of telecommuting and to analyze the current trends in the United States and European Union markets. Another objective is to assess the advantages and disadvantages of telecommuting and the important role played by this concept within the striving purpose of corporations to achieve their strategic targets. The study is based upon specialized literature reviews regarding the emergence of telecommuting and the role it plays in organizations. A comparative analysis was conducted by the authors on two regional markets, United States and the European Union, in order to assess the trend in telecommuting and the factors that influence it. The outcome of the research shows that although the benefits of telecommuting are numerous, it does not come without challenges, both being applicable for both the employer, as well as for the employee. The research results of this study can be used by organizations when considering to offer their employees flexible work opportunities which can positively influence the long term business performance.

  19. Navigating the current job market--grab hold of your future now!

    Science.gov (United States)

    Durham, Holiday A; McDermott, Ann Y

    2013-11-01

    Although the U.S. federal government, the National Science Foundation, and other influential groups have called for American universities to educate and train more scientists, a recent article in the Washington Post and broadcasting on National Public Radio affirmed a harsh reality: there are too few jobs for today's young scientists. Essentially, landing a job in science doesn't just happen, you must prepare! The intent of this education track session, targeted to students, postdoctorates, junior faculty, and other early- to midcareer professionals was to provide insights on trends in the current job market and offer strategies and resources to be competitive. The session featured speakers representing different work environments, such as academia, industry, health care institutions, public relations, and entrepreneurial positions.

  20. Current and Future Costs for Parabolic Trough and Power Tower Systems in the US Market: Preprint

    Energy Technology Data Exchange (ETDEWEB)

    Turchi, C.; Mehos, M.; Ho, C. K.; Kolb, G. J.

    2010-10-01

    NREL's Solar Advisor Model (SAM) is employed to estimate the current and future costs for parabolic trough and molten salt power towers in the US market. Future troughs are assumed to achieve higher field temperatures via the successful deployment of low melting-point, molten-salt heat transfer fluids by 2015-2020. Similarly, it is assumed that molten salt power towers are successfully deployed at 100MW scale over the same time period, increasing to 200MW by 2025. The levelized cost of electricity for both technologies is predicted to drop below 11 cents/kWh (assuming a 10% investment tax credit and other financial inputs outlined in the paper), making the technologies competitive in the marketplace as benchmarked by the California MPR. Both technologies can be deployed with large amounts of thermal energy storage, yielding capacity factors as high as 65% while maintaining an optimum LCOE.

  1. Impacts of the current economic crisis on Southeast Asian labour markets

    Directory of Open Access Journals (Sweden)

    John Walsh

    2010-10-01

    Full Text Available The current economic crisis has caused most of the western world to fall into recession because of the credit crunch and the collapse of much of the under-regulated and over-confident banking industry. However, in most of Asia, especially developing Asia, the crisis has affected manufacturing and, hence, employment rather than the finance sectors, especially because the latter had already been restructured following the 1997 Asian Crisis. This paper considers the impact of the crisis on the range of labour markets across the region and assesses the ongoing relevance of the development model that is posited on low labour cost manufacturing aimed at assisting export industries. Impacts considered include migration flows of labour, the possibility of augmenting added value to existing production and the need to upgrade skills and competencies.

  2. An Analysis of Current Labor Market Developments and Structures in European Union – in Correlation with Labor Market Flexicurity Requirements

    Directory of Open Access Journals (Sweden)

    Alina Ştefania CHENIC (CREŢU

    2012-03-01

    Full Text Available Althougt at first sight the crisis appears as a disturbance of the regular course of economic, social and organizational, this is a necessary step that turns old structures and relations to some superior functional. Under these conditions, hawever, it is absolutely necessary that the situation be properly evaluated by an analysis of developments and labour market structures and be taken right decision for the purposes of proper management of existing and potential recovery so far underused resources: people, values and strategies. The impact of the economic crisis on labour markets displays significant variation from one country to another. Employment rates and unemployment rates will be compared between European countries and for different groups of workers. Some countries have succeeded in keeping employment levels up and unemployment levels down through recourse to employmentpreservation and employment-creation measures combined with an expansion of active labour market policies. Moreover, certain labour market groups or categories have been particularly hard hit by the crisis. These include men, temporary workers, youth and migrant workers. In the EU Member States, crossing the crisis period was marked by changes in the sense orientation flexibleworking time and conservation work, a strategy that ensures rapid and reversible adaptation to the needs ofproduction entities present.

  3. An in vitro investigation of two currently marketed dentin tubule occlusion dentifrices.

    Science.gov (United States)

    Parkinson, Charles R; Willson, Richard J

    2011-01-01

    The objective of this study was to evaluate the relative level of dentin tubule occlusion afforded by two dentifrices specifically developed to occlude dentin tubules, following finger-applied dab-on application and by repeated brushing, in a longitudinal acid-challenge-based dentin disk model. The impact of a dietary acid alone (grapefruit juice) on the level of dentin tubule occlusion conferred by each product following dab-on application was also explored in a separate short-term stand-alone exploratory dentin disk-based in vitro study. For the longitudinal study, 120 bovine dentin discs, polished and etched in citric acid for two minutes to provide a smooth dentin surface with patent tubules, were divided into three treatment groups and subjected to a finger application of the dentifrice only, or a combination of finger application and brushing. Prior to and between treatments, the dentin samples were stored in saliva (for > 60 minutes). The test products were an 8% w/w strontium acetate dentifrice (currently marketed as Sensodyne Rapid Relief), an arginine-based dentifrice (marketed as Colgate Sensitive Pro-Relief), and deionized water. For the exploratory acid resistance study, 24 dentin samples were divided into two treatment groups. Treatment consisted of a single dab-on application with the test dentifrices to the hydrated surface of dentin, followed by exposure to either a 30-second or 10-minute grapefruit juice acid challenge. For both models, at the end of each treatment period, the samples were removed for scanning electron microscopy analysis and graded on a categorical visual scale. All data were analyzed statistically by unpaired t-test comparison. In the longitudinal (four-day) model, the strontium acetate-based dentifrice occluded dentin tubules significantly better than the currently marketed arginine-based dentifrice post-dab-on treatment and grapefruit juice challenge (p < 0.0001). At all other time points, the strontium acetate dentifrice

  4. Analyzing The Relationship Among The GDP - Current Account Deficit and Short Term Capital Flows: The Case of Emerging Markets

    Directory of Open Access Journals (Sweden)

    Yusuf Ekrem AKBAŞ

    2014-12-01

    Full Text Available In this study, it was analyzed if there was causal relationship among the current deficit, short term capital flows and economic growth in emerging markets. Before causality test was done, CDLM tests were done in order to the fact that to be able to determine if there was cross section dependence in countries form the panel. At the end of CDLM tests cross section dependence in emerging markets form the panel was determined. Then, panel causality test developed was done. According to the result of panel causality test bidirectional causality between current account deficit and GDP, unidirectional causality from short term capital flows to current deficit and GDP were determined.

  5. Glass Property Models and Constraints for Estimating the Glass to be Produced at Hanford by Implementing Current Advanced Glass Formulation Efforts

    Energy Technology Data Exchange (ETDEWEB)

    Vienna, John D.; Kim, Dong-Sang; Skorski, Daniel C.; Matyas, Josef

    2013-07-31

    Recent glass formulation and melter testing data have suggested that significant increases in waste loading in HLW and LAW glasses are possible over current system planning estimates. The data (although limited in some cases) were evaluated to determine a set of constraints and models that could be used to estimate the maximum loading of specific waste compositions in glass. It is recommended that these models and constraints be used to estimate the likely HLW and LAW glass volumes that would result if the current glass formulation studies are successfully completed. It is recognized that some of the models are preliminary in nature and will change in the coming years. Plus the models do not currently address the prediction uncertainties that would be needed before they could be used in plant operations. The models and constraints are only meant to give an indication of rough glass volumes and are not intended to be used in plant operation or waste form qualification activities. A current research program is in place to develop the data, models, and uncertainty descriptions for that purpose. A fundamental tenet underlying the research reported in this document is to try to be less conservative than previous studies when developing constraints for estimating the glass to be produced by implementing current advanced glass formulation efforts. The less conservative approach documented herein should allow for the estimate of glass masses that may be realized if the current efforts in advanced glass formulations are completed over the coming years and are as successful as early indications suggest they may be. Because of this approach there is an unquantifiable uncertainty in the ultimate glass volume projections due to model prediction uncertainties that has to be considered along with other system uncertainties such as waste compositions and amounts to be immobilized, split factors between LAW and HLW, etc.

  6. Glass Property Models and Constraints for Estimating the Glass to be Produced at Hanford by Implementing Current Advanced Glass Formulation Efforts

    Energy Technology Data Exchange (ETDEWEB)

    Vienna, John D. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Kim, Dong-Sang [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Skorski, Daniel C. [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Matyas, Josef [Pacific Northwest National Lab. (PNNL), Richland, WA (United States)

    2013-07-01

    Recent glass formulation and melter testing data have suggested that significant increases in waste loading in HLW and LAW glasses are possible over current system planning estimates. The data (although limited in some cases) were evaluated to determine a set of constraints and models that could be used to estimate the maximum loading of specific waste compositions in glass. It is recommended that these models and constraints be used to estimate the likely HLW and LAW glass volumes that would result if the current glass formulation studies are successfully completed. It is recognized that some of the models are preliminary in nature and will change in the coming years. Plus the models do not currently address the prediction uncertainties that would be needed before they could be used in plant operations. The models and constraints are only meant to give an indication of rough glass volumes and are not intended to be used in plant operation or waste form qualification activities. A current research program is in place to develop the data, models, and uncertainty descriptions for that purpose. A fundamental tenet underlying the research reported in this document is to try to be less conservative than previous studies when developing constraints for estimating the glass to be produced by implementing current advanced glass formulation efforts. The less conservative approach documented herein should allow for the estimate of glass masses that may be realized if the current efforts in advanced glass formulations are completed over the coming years and are as successful as early indications suggest they may be. Because of this approach there is an unquantifiable uncertainty in the ultimate glass volume projections due to model prediction uncertainties that has to be considered along with other system uncertainties such as waste compositions and amounts to be immobilized, split factors between LAW and HLW, etc.

  7. Current Status of Cable Television in the Top-100 Broadcast Markets.

    Science.gov (United States)

    Kaplan, Stuart J.

    1978-01-01

    A study of the status of cable television in the major broadcast markets suggests that the cable industry has made very little progress in penetrating the top-100 markets, that the rate of development of new cable systems in the top-100 markets has slowed in recent years, and that the primary function of cable television is to retransmit…

  8. Higher effort-reward imbalance and lower job control predict exit from the labour market at the age of 61 years or younger: evidence from the English Longitudinal Study of Ageing.

    Science.gov (United States)

    Hintsa, T; Kouvonen, A; McCann, M; Jokela, M; Elovainio, M; Demakakos, P

    2015-06-01

    We examined whether higher effort-reward imbalance (ERI) and lower job control are associated with exit from the labour market. There were 1263 participants aged 50-74 years from the English Longitudinal Study on Ageing with data on working status and work-related psychosocial factors at baseline (wave 2; 2004-2005), and working status at follow-up (wave 5; 2010-2011). Psychosocial factors at work were assessed using a short validated version of ERI and job control. An allostatic load index was formed using 13 biological parameters. Depressive symptoms were measured using the Center for Epidemiologic Studies Depression Scale. Exit from the labour market was defined as not working in the labour market when 61 years old or younger in 2010-2011. Higher ERI OR=1.62 (95% CI 1.01 to 2.61, p=0.048) predicted exit from the labour market independent of age, sex, education, occupational class, allostatic load and depression. Job control OR=0.60 (95% CI 0.42 to 0.85, p=0.004) was associated with exit from the labour market independent of age, sex, education, occupation and depression. The association of higher effort OR=1.32 (95% CI 1.01 to 1.73, p=0.045) with exit from the labour market was independent of age, sex and depression but attenuated to non-significance when additionally controlling for socioeconomic measures. Reward was not related to exit from the labour market. Stressful work conditions can be a risk for exiting the labour market before the age of 61 years. Neither socioeconomic position nor allostatic load and depressive symptoms seem to explain this association. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions.

  9. HEDGING CURRENCY RISK IN EUROPEAN STOCK MARKETS: EVIDENCE FROM THE CURRENT FINANCIAL CRISIS

    OpenAIRE

    Alexandra HOROBET; DRAGHICI Alina; CONSTANTIN Laura Gabriela

    2012-01-01

    Our paper examines the impact of currency risk on investments made by a Euro based investor in European countries in normal versus turbulent times. We use unhedged and hedged stock market returns to see whether the performance of portfolios made up of stocks from developed markets could be enhanced by including stocks from emerging markets and hedging currency risk. The contribution of currency risk is highly fluctuating, but generally positive, indicating that currency risk adds to the local...

  10. The Dilemma of the Oil Market in the Current Geopolitical Context

    Directory of Open Access Journals (Sweden)

    Cristina Teodora Balaceanu

    2017-06-01

    Full Text Available In an increasingly globalized world, where the effects of technology have an overwhelming impact on people's lives, meaning an increase in appetite for consumption of luxury goods, of lifestyle, it seems that conventional resources are becoming fewer and their use in industrial processes lead to environmental harm, at least from pollution. Essentially, oil prices influence governments, companies, and markets of raw materials markets of finite economic goods, markets of conventional and unconventional energy and an assumed oil crisis would lead to stronger inflections on the market, with repercussions on the overall level of prices, the oil price being generally regarded as decisive for the other prices in the economy.

  11. Mental effort

    NARCIS (Netherlands)

    Kirschner, Paul A.; Kirschner, Femke

    2013-01-01

    Kirschner, P. A., & Kirschner, F. (2012). Mental effort. In N. Seel (Ed.), Encyclopedia of the sciences of learning, Volume 5 (pp. 2182-2184). New York, NY: Springer. doi:10.1007/978-1-4419-1428-6_226

  12. Recruiting Youth in the College Market: Current Practices and Future Policy Options.

    Science.gov (United States)

    Kilburn, M. Rebecca, Ed.; Asch, Beth J., Ed.

    This publication explores the enlistment potential of college-market youth by examining the characteristics of the college-market population and the implications of these characteristics for designing effective recruiting policies. Chapter 1, "Introduction: Trends and Theoretical Considerations" (M. Rebecca Kilburn, Beth J. Asch),…

  13. Shared Solar: Current Landscape, Market Potential, and the Impact of Federal Securities Regulation; NREL (National Renewable Energy Laboratory)

    Energy Technology Data Exchange (ETDEWEB)

    None

    2015-05-27

    This presentation provides a high-level overview of the current U.S. shared solar landscape, the impact that a given shared solar program's structure has on requiring federal securities oversight, as well as an estimate of market potential for U.S. shared solar deployment.

  14. Current Calibration Efforts and Performance of the HST Space Telescope Imaging Spectrograph: Echelle Flux Calibration, the BAR5 Occulter, and Lamp Lifetimes

    Science.gov (United States)

    Monroe, TalaWanda R.; Aloisi, Alessandra; Debes, John H.; Jedrzejewski, Robert I.; Lockwood, Sean A.; Peeples, Molly S.; Proffitt, Charles R.; Riley, Allyssa; Walborn, Nolan R.

    2016-06-01

    The variety of operating modes of the Space Telescope Imaging Spectrograph (STIS) on the Hubble Space Telescope (HST) continues to allow STIS users to obtain unique, high quality observations and cutting-edge results 19 years after its installation on HST. STIS is currently the only instrument available to the astronomy community that allows high spectral and spatial resolution spectroscopy in the FUV and NUV, including echelle modes. STIS also supports solar-blind imaging in the FUV. In the optical, STIS provides long-slit, first-order spectra that take advantage of HST's superb spatial resolution, as well as several unique unfiltered coronagraphic modes, which continue to benefit the exoplanet and debris-disk communities. The STIS instrument team monitors the instrument’s health and performance over time to characterize the effects of radiation damage and continued use of the detectors and optical elements. Additionally, the STIS team continues to improve the quality of data products for the user community. We present updates on efforts to improve the echelle flux calibration of overlapping spectral orders due to changes in the grating blaze function since HST Servicing Mission 4, and efforts to push the contrast limit and smallest inner working angle attainable with the coronagraphic BAR5 occulter. We also provide updates on the performance of the STIS calibration lamps, including work to maintain the accuracy of the wavelength calibration for all modes.

  15. Policy Reform Efforts and Equal Opportunity – An Evidence-Based Link? An Analysis of Current Sector Reforms in the Austrian School System

    Directory of Open Access Journals (Sweden)

    Corinna Geppert

    2012-01-01

    Full Text Available The main focus of the present paper is to answer two different questions: From the perspective of Austrian education policy, which core areas of schooling are linked to the demand for equal opportunity? Can these reform efforts sustain the current state of research, and what are the consequences for schooling? The paper draws on an analysis by Hopmann, Geppert & Bauer (2010. Fifteen official self-presentations (political programmes of Austrian political parties were analysed for statements concerning the improvement of the education system. This resulted in about seventy different statements, which were aggregated into eight core areas.We conducted a systematic analysis of four of these core areas, dealing with the topics of equal opportunity: comprehensive school, all-day schooling, school autonomy and standardisation of students’ achievements. The aim was not to judge the legitimacy or the political content of the claims made. In line with evaluative discourse, we asked whether the combination of political demands and their associated expectations met the current state of research. In many policy programmes, it is assumed that comprehensive schooling, all-day schooling, education standards, standardised general certification for university attendance, school autonomy or language surveys go hand in hand with more equality of opportunity, justice andquality in education, but an analysis of the current state of research could not confirm this. The analysis showed that, with regard to education policy demands, statements having empirically little or nothing to do with each other are often linked.

  16. Effortful echolalia.

    Science.gov (United States)

    Hadano, K; Nakamura, H; Hamanaka, T

    1998-02-01

    We report three cases of effortful echolalia in patients with cerebral infarction. The clinical picture of speech disturbance is associated with Type 1 Transcortical Motor Aphasia (TCMA, Goldstein, 1915). The patients always spoke nonfluently with loss of speech initiative, dysarthria, dysprosody, agrammatism, and increased effort and were unable to repeat sentences longer than those containing four or six words. In conversation, they first repeated a few words spoken to them, and then produced self initiated speech. The initial repetition as well as the subsequent self initiated speech, which were realized equally laboriously, can be regarded as mitigated echolalia (Pick, 1924). They were always aware of their own echolalia and tried to control it without effect. These cases demonstrate that neither the ability to repeat nor fluent speech are always necessary for echolalia. The possibility that a lesion in the left medial frontal lobe, including the supplementary motor area, plays an important role in effortful echolalia is discussed.

  17. Current Status and Trend of Internet and E-Commerce Market in Korea

    Institute of Scientific and Technical Information of China (English)

    LEE Hongjoo; KIM Jongwoo; PARK Sungjoo

    2004-01-01

    After the remarkable increase of Internet users and broadband Internet subscribers at the end of the 20th century, the size of Korean Internet and e-commerce market steadily increased but the growth rate has been either stagnant or decreased. Trends of Korean Internet and e-commerce market are summarized in this paper the trends on Internet usage are introduced. Trends of online games, blogs and wireless Internet are introduced. The trends of Korean Internet market may have implications for China and Japan.

  18. BROKERAGE ACTIVITIES ON THE RUSSIAN STOCK MARKET IN THE CURRENT CONDITIONS

    OpenAIRE

    Olga V. Pomaskina

    2015-01-01

    The article describes the basic functions of a broker in the securities market, analyzesthe brokerage activities in the stock marketof the Moscow Stock Exchange in 2014.A comparative analysis of the largestbrokers highlights perspective directionsof brokering services.

  19. BROKERAGE ACTIVITIES ON THE RUSSIAN STOCK MARKET IN THE CURRENT CONDITIONS

    Directory of Open Access Journals (Sweden)

    Olga V. Pomaskina

    2015-01-01

    Full Text Available The article describes the basic functions of a broker in the securities market, analyzesthe brokerage activities in the stock marketof the Moscow Stock Exchange in 2014.A comparative analysis of the largestbrokers highlights perspective directionsof brokering services.

  20. Current Behaviours and Future Prospects of Online Film Consumption in China: A Social Marketing Perspective

    OpenAIRE

    Zhuang, Yunhong

    2013-01-01

    Free film downloading services have gained large popularity among Chinese consumers, although there is potential film copyright losses as many of the downloading resources offer pirated films. Based on previous studies of consumer behaviour theory, social marketing and film piracy, this research was an attempt to gain an understanding of the factors that influence consumer film downloading and to discuss the role of social marketing in changing such behaviour through promoting paid online fil...

  1. Bioenergy market competition for biomass: A system dynamics review of current policies

    Energy Technology Data Exchange (ETDEWEB)

    Jacob J. Jacobson; Robert Jeffers

    2013-07-01

    There is growing interest in the United States and abroad to increase the use of biomass as an energy source due to environmental and energy security benefits. In the United States, the biofuel and biopower industries are regulated by different policies and different agencies and have different drivers, which impact the maximum price the industries are willing to pay for biomass. This article describes a dynamic computer simulation model that analyzes future behavior of bioenergy feedstock markets based on varying policy and technical options. The model simulates the long-term dynamics of these markets by treating advanced biomass feedstocks as a commodity and projecting the total demand of each industry, as well as the market price over time. The model is used for an analysis of the United States bioenergy feedstock market that projects supply, demand, and market price given three independent buyers: domestic biopower, domestic biofuels, and foreign exports. With base-case assumptions, the biofuels industry is able to dominate the market and meet the federal Renewable Fuel Standard (RFS) targets for advanced biofuels. Further analyses suggest that United States bioenergy studies should include estimates of export demand for biomass in their projections, and that GHG-limiting policy would partially shield both industries from export dominance.

  2. 关于开展客运营销工作的几点思考%Reflections on the Conduct of Passenger Marketing Efforts

    Institute of Scientific and Technical Information of China (English)

    王慧韬

    2014-01-01

    随着我国经济的不断发展和旅客运输市场竞争的日益激烈,铁路旅客运输在市场中面临多方面的挑战。为了进一步提升铁路客运所占的市场比重,自2007-04-18起,中国铁路动车组全面上线投入运营。铁路部门建立了铁路运输市场营销机制,并合理调整了运输产品的结构,取得了明显的经济效益和社会效益,铁路客运量在运输市场所占的份额也开始逐年上升。高速铁路的开通运营使铁路旅客运输能力有了大幅度的提升。%As China’s economy continues to develop and passenger transport increasingly fierce market competition, the railway passenger transport faces many challenges in the market. To further enhance the share of rail passenger market share, since 2007-04-18, China Railway EMU comprehensive on-line operational. Railway departments to establish a rail transport marketing mechanisms and reasonable shipping product structure adjustment, achieved remarkable economic and social benefits, the railway passenger transport market share began to rise year by year. Opening and operation of high-speed railway to make railway passenger transport capacity has been greatly improved.

  3. Probiotic formulations and applications, the current probiotics market, and changes in the marketplace: a European perspective.

    Science.gov (United States)

    Saxelin, Maija

    2008-02-01

    Europe is a multicultural continent where the consumption of fermented milks has traditionally been high in several countries. Thus, it is no wonder that the market for fermented dairy products with probiotic bacteria has been successful. The market for food applications of probiotics is clearly larger than that for probiotics sold in capsules, sachets, and other pharmaceutical forms. Yogurt-type drinks are the fastest-growing product category, but the diversity of probiotic food applications is not limited to milk-based products. Probiotic fruit juices, berry soups, and soy- and cereal-based fermented products are also sold. Some probiotic strains that are successful in Europe are marketed globally, but there is also a variety of local probiotic strains that are key players in their limited markets. The health messages of probiotic products have focused mainly on general well-being and support of gastrointestinal microbiota. However, because of newly accepted regulation from the European Union regarding health claims, such claims will be evaluated officially, which may substantially change their content. However, more-specific product claims may also appear on the market. This article describes trends and phenomena in mainly the food sector, which covers the most-successful probiotic applications, but food supplements are also discussed.

  4. MARKETING IN THE CONSTRUCTION INDUSTRY: STATE OF KNOWLEDGE AND CURRENT TRENDS

    Directory of Open Access Journals (Sweden)

    GIOVANNA NARANJO

    2011-01-01

    Full Text Available Las empresas del sector de la construcción son conscientes de la importancia de vincular la comercialización (o marketing a las funciones primordiales de la empresa, como respuesta ante la necesidad de adaptarse a los continuos cambios del sector, satisfacer las demandas de sus clientes, ser competitivos y mejorar su estrategia de negocio. El presente artículo presenta los resultados obtenidos del análisis cuantitativo y cualitativo del estado actual de conocimiento del marketing en el sector de la construcción. El estudio se realizó mediante una búsqueda bibliométrica y el posterior procesamiento y análisis de los artículos encontrados. A pesar de los esfuerzos realizados en la última década, es difícil generalizar cómo aplicar el marketing en las empresas del sector de la construcción debido a las particularidades del sector. Sin embargo, existe un abanico de posibles estrategias que pueden ser usadas; una vez las empresas conozcan las necesidades de los clientes serán capaces de escoger las estrategias que deben aplicar. Se proponen futuras líneas de investigación como la implementación del marketing, diferenciación del marketing de acuerdo con el tipo de cliente, y aplicación de las tecnologías y sistemas de información.

  5. Current Challenges for Healthcare Services and the Opportunities Created by the Marketing Abilities

    Science.gov (United States)

    Purcărea, T; Purcărea, LV; Raţiu, M

    2008-01-01

    Life is changing dramatically, market position as part of life is becoming more and more important, and marketing, considered a key cultural architect of nowadays that involves voluntary relation exchanges between the communicating partners, is placing the patient in the center of most adequate action towards the medical future which represents his life quality. We think that the moment has come to resort to marketing as a new method to identify innovation opportunities in healthcare services' delivery, considering that the high quality of healthcare services, answering to demands of healthcare systems' consumers, represents a well recognized priority for the European citizens. Consequently, the model of ‘healthcare business’ has to rely on the value for patient by creating competition concerning the results at medical condition level. PMID:20108474

  6. Current challenges for healthcare services and the opportunities created by the marketing abilities.

    Science.gov (United States)

    Popa, Florian; Purcărea, Theodor; Purcărea, Victor Lorin; Raţiu, Monica

    2008-01-01

    Life is changing dramatically, market position as part of life is becoming more and more important, and marketing, considered a key cultural architect of nowadays that involves voluntary relation exchanges between the communicating partners, is placing the patient in the center of most adequate action towards the medical future which represents his life quality. We think that the moment has come to resort to marketing as a new method to identify innovation opportunities in healthcare services' delivery, considering that the high quality of healthcare services, answering to demands of healthcare systems' consumers, represents a well recognized priority for the European citizens. Consequently, the model of "healthcare business" has to rely on the value for patient by creating competition concerning the results at medical condition level.

  7. Drug- and herb-induced liver injury: Progress, current challenges and emerging signals of post-marketing risk.

    Science.gov (United States)

    Raschi, Emanuel; De Ponti, Fabrizio

    2015-07-08

    Drug-induced liver injury (DILI) and herb-induced liver injury is a hot topic for clinicians, academia, drug companies and regulators, as shown by the steadily increasing number of publications in the past 15 years. This review will first provide clues for clinicians to suspect idiosyncratic (unpredictable) DILI and succeed in diagnosis. Causality assessment remains challenging and requires careful medical history as well as awareness of multifaceted aspects, especially for herbs. Drug discontinuation and therapy reconciliation remain the mainstay in patent's management to minimize occurrence of acute liver failure. The second section will address novel agents associated with liver injury in 2014 (referred to as "signals"), especially in terms of clinical, research and drug development implications. Insights will be provided into recent trends by highlighting the contribution of different post-marketing data, especially registries and spontaneous reporting systems. This literature scrutiny suggests: (1) the importance of post-marketing databases as tools of clinical evidence to detect signals of DILI risk; and (2) the need for joining efforts in improving predictivity of pre-clinical assays, continuing post-marketing surveillance and design ad hoc post-authorization safety studies. In this context, ongoing European/United States research consortia and novel pharmaco-epidemiological tools (e.g., specialist prescription event monitoring) will support innovation in this field. Direct oral anticoagulants and herbal/dietary supplements appear as key research priorities.

  8. Social Media and Marketing Education: A Review of Current Practices in Curriculum Development

    Science.gov (United States)

    Brocato, E. Deanne; White, Nathan James; Bartkus, Kenneth; Brocato, Ashley Ann

    2015-01-01

    Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to…

  9. Loyalty program: current content, types and methods of realization at B2C market

    Directory of Open Access Journals (Sweden)

    Nehaenko Ekaterina

    2015-11-01

    Full Text Available The article is devoted to researching the content of the key concepts for partnership relations marketing – customer loyalty. It presents the results of scientific-theoretical substantiation of the typical structure and methods of implementation of loyalty programs in retail.

  10. College Students' Attitudes & Responses toward the Current Economy and Its Implications for Marketing Managers

    Science.gov (United States)

    Gray, Lauren; Lamanette, Michelle; Silva, Alberto; Budden, Michael C.

    2009-01-01

    Since the early months of 2009, the undeniable woes of the economy are being felt by many. With a record number of corporate closings, rising unemployment and the crises in the financial markets, this may prove to be a difficult year for many. This paper uses empirical evidence collected from Southeastern Louisiana University students to learn how…

  11. Social Media and Marketing Education: A Review of Current Practices in Curriculum Development

    Science.gov (United States)

    Brocato, E. Deanne; White, Nathan James; Bartkus, Kenneth; Brocato, Ashley Ann

    2015-01-01

    Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to…

  12. Distributed generation in European electricity markets. Current challenges and future opportunities

    Energy Technology Data Exchange (ETDEWEB)

    Ropenus, S. (Technical Univ. of Denmark, Risoe National Lab. for Sustainable Energy. Systems Analysis Div., Roskilde (Denmark))

    2010-07-01

    This Ph.D. thesis studies the role of distributed generation in European electricity markets. It focuses primarily on the interactions of economics and policy with the aim of contributing to the understanding of how distributed generation is embedded in the present regulatory and market framework, which barriers exist, and which role it may possibly play in the future. To capture the interdisciplinarity of the topic, a combination of qualitative and quantitative methods is applied. Subsequent to the identification of barriers, this thesis turns to the microeconomic perspective on the interplay of vertical structure, regulation and distributed generation. This is done through the application of quantitative methods in the form of partial equilibrium models focusing on the effects induced by the vertical structure of the network operator, either a combined operator or a distribution system operator, in a market with small distributed producers. In areas where the promotion of renewable energy sources and combined heat and power has induced a substantial increase in distributed generation, new challenges in system integration arise. In particular, high levels of generation from intermittent energy sources, such as wind, add to the complexity of network operation and control, which can hardly be tackled with the present 'fit and forget' approach. The conclusion is that distributed generation has great potential to enhance competitiveness, sustainability and security of supply in European electricity markets. A prerequisite is the removal of market and regulatory barriers, taking the interdependencies of vertical structure, support mechanisms and network access into account. In the future, higher penetration levels of distributed generation necessitate changes in the power system and the adoption of new technologies, where hydrogen production by grid connected electrolysis constitutes one example. (LN)

  13. GLOBAL WOOD PELLET INDUSTRY AND MARKETCURRENT DEVELOPMENTS AND OUTLOOK

    Energy Technology Data Exchange (ETDEWEB)

    Thrän, Daniela; Peetz, David; Schaubach, Kay; Trømborg, Erik; Pellini, Alessandro; Lamers, Patrick; Hess, J. Richard; Schipfer, Fabian; Hektor, Bo; Olsson, Olle; Bruce, Lena; Stelte, Wolfgang; Proskurina, Svetlana; Heinimo, Jussi; Benedetti, Luca; Mai-Moulin, Thuy; Junginger, Martin; Craggs, Laura; Wild, Michael; Murray, Gordan; Diaz-Chavez, Rocio; Thiermann, Ute; Escobar, F. J.; Goldemberg, J.; Coelho, S. T.

    2017-06-01

    The wood pellet use in the heating and electricity sector has recorded a steady growth in the last years. IEA bioenergy task 40 carried out an update of the situation on the national pellet markets in the most relevant pellet producing countries and the global development as well. Various country specific data is collected and compiled for more than 30 countries, containing updated information about regulatory framework, production, consumption, price trends, quality standards and trade aspects. The analysis confirmed the positive development in terms of production and consumption of wood pellets in almost all countries. In 2015 more than 26 Mt of wood pellets have been produced and consumed worldwide. Technologies and markets become more mature. Increased international pellet trade needs to be supported by adequate frame condition not only for commerce, but also with regard to sustainability issues.

  14. ANDREEA NICOLĂESCU, The Work-Life Balance in Current EU Labour Market Policies

    Directory of Open Access Journals (Sweden)

    CRISTINA LEOVARIDIS

    2011-01-01

    Full Text Available A work-life balance is one of the factors that increases an employee's individual satisfaction, leading to higher economic performance, an aspect that is found in most EU strategic documents dealing with the labour market. Focusing on gender differences, the article carries out a comparative analysis of the situation in EU Member States, on several dimensions: working time, flexible work arrangements, providing opportunities for assuming different domestic responsibilities etc.

  15. Impacts of the current economic crisis on Southeast Asian labour markets

    OpenAIRE

    John Walsh

    2010-01-01

    Southeast Asian labour markets are characterized by the diversity of the countries of which they are part and by the historical antecedents of colonialism that have largely given them their nature. Most have adopted a form of the export-oriented, import-substituting low labour cost manufacturing paradigm of economic development known as the East Asian Economic Model (EAEM). Having already passed through the Asian Financial Crisis of 1997 and its disruptive effects, workers in the region are f...

  16. Marketing of research institutes in view of current organizational and legal regulations

    Directory of Open Access Journals (Sweden)

    Anna Slotorsz

    2013-03-01

    Full Text Available The paper aims to describe in a synthetic way some issues related to the marketing activity of R&D organizations in view of legal acts regulating the functioning of the state owned R&D organizations. The authors have analyzed some regulations related to research institutes and their activities, regulations specifying criteria and procedures of granting of a scientific category to a R&D unit as well as principals of financing of the science and regulations related to the operations of certifying units. Basing on this analysis the authors have elaborated a set of marketing goals of the R&D organizations, a list of their stakeholders and of specific marketing tools both accessible in view of the rules and regulations in force and effective from the point of view of parametric evaluation of the R&D organizations. Among the analyzed tools there are the following: issues related to publications, organization of conferences, seminars and popularizing events, organization of education and training courses, internal policies related to intellectual property protection, internal policies related to technology transfer, membership in international organizations and applied quality policies.

  17. ABOUT THE STATE OF THE WORLD WHEAT MARKET AT THE CURRENT STAGE

    Directory of Open Access Journals (Sweden)

    Pogorelyy M.U.

    2013-11-01

    Full Text Available The author considers the Phillips curve in the historical aspect. In the article there is a mention that there were examples when the Phillips curve was not confirmed. Then the author goes on to describe the post-crisis economic situation. The author refers to the food problem as a global problem, which has been designated in the papers of the Club of Rome. Then the author characterizes world wheat production for the period 2003-2013. The author gives an example that shows the volatility of the wheat market (CBOT. The author explains why he uses quotations of forward contracts, and not in the spot market. The author scrutinizes the quotations of CBOT wheat futures contracts in the paper. The author substantiates the need for an econometric model in the research process of futures CBOT wheat prices. The author justifies the chosen scientific approach that defines the methods of research and research model. The author uses econometric approach in the paper. The author uses linear regression as a method of the research. The author creates the equation of linear regression using the software. The author makes a conclusion that there is a certain linear relationship between the price of the futures contract CBOT wheat and the level of unemployment in the United States during the period. The author verifies the effect of Phillips curve. Results of this paper allow the analyst to make informed pricing decisions on the organized market of wheat trade in the medium term.

  18. The Role of Marketing in Adult Permanent Vocational Training in the Context of the Current Economy

    Directory of Open Access Journals (Sweden)

    Geanina COLAN

    2009-01-01

    Full Text Available The problem of permanent vocational training is important in sustaining thevocational conversion of the working class. A change of views and mentality isdesirable regarding vocational training, in the sense that people need to be moreaware of the importance of permanent learning, more motivated in order tobroaden their horizon and more willing to develop their professional skills. Thelabour market in Romania has suffered important changes due to the economictransition process, which has been materialized especially on the level ofreducing the number of active workers and of employees, thus maintaining arelatively constant rate of unemployment and affecting the labour marketingespecially by a limited number of jobs.

  19. Marketing marketing

    OpenAIRE

    Alsem, K.J.

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede branding en onderscheidende zichtbaarheid juist van belang. Met de groei van big data en het belang van onbewust gedrag, zullen vooral die marketeers in de toekomst succesvol zijn die de consument het b...

  20. Unbundling the retail gas market: Current activities and guidance for serving residential and small customers

    Energy Technology Data Exchange (ETDEWEB)

    Costello, K.W.; Lemon, J.R.

    1996-05-01

    The restructuring of retail gas services has followed a typical pattern for previously heavily regulated industries: large customers are initially given rights to purchase unbundled services from different entities, with the same rights dispersed over time to smaller customers. For about ten years now industrial customers in most states have been able to {open_quotes}play the market{close_quotes}. Since the passage of the Federal Energy Regulatory Commission (FERC) Order 636 in 1992, interest has centered on expanding service unbundling to small retail customers, including residential customers. Importantly, the Order prohibited pipelines from providing bundled sales service. This is not surprising - in the telecommunications industry, for example, the unbundling of wholesale services was a strong stimulant for developing competition in the local exchange market. The push for small-customer service unbundling has derived from the basic but politically attractive idea that all retail customers should directly benefit from competitive forces in the natural gas industry. When one looks at the movement of prices since 1985, it is easy to see that large retail customers have enjoyed more favorable prices than other retail customers. For example, over the period 1985 to 1994 gas prices to industrial customers and electric utilities fell around 23 percent and 36 percent, respectively. In comparison, gas prices to residential customers increased by around 5 percent while gas prices to commercial customers decreased slightly by about 1 percent. This report examines various aspects of unbundling to small retail gas customers, with special emphasis on residential customers.

  1. Unbundling the retail gas market: Current activities and guidance for serving residential and small customers

    Energy Technology Data Exchange (ETDEWEB)

    Costello, K.W.; Lemon, J.R.

    1996-05-01

    The restructuring of retail gas services has followed a typical pattern for previously heavily regulated industries: large customers are initially given rights to purchase unbundled services from different entities, with the same rights dispersed over time to smaller customers. For about ten years now industrial customers in most states have been able to {open_quotes}play the market{close_quotes}. Since the passage of the Federal Energy Regulatory Commission (FERC) Order 636 in 1992, interest has centered on expanding service unbundling to small retail customers, including residential customers. Importantly, the Order prohibited pipelines from providing bundled sales service. This is not surprising - in the telecommunications industry, for example, the unbundling of wholesale services was a strong stimulant for developing competition in the local exchange market. The push for small-customer service unbundling has derived from the basic but politically attractive idea that all retail customers should directly benefit from competitive forces in the natural gas industry. When one looks at the movement of prices since 1985, it is easy to see that large retail customers have enjoyed more favorable prices than other retail customers. For example, over the period 1985 to 1994 gas prices to industrial customers and electric utilities fell around 23 percent and 36 percent, respectively. In comparison, gas prices to residential customers increased by around 5 percent while gas prices to commercial customers decreased slightly by about 1 percent. This report examines various aspects of unbundling to small retail gas customers, with special emphasis on residential customers.

  2. Rural Medicare Advantage Market Dynamics and Quality: Historical Context and Current Implications.

    Science.gov (United States)

    Kemper, Leah; Barker, Abigail R; Wilber, Lyndsey; McBride, Timothy D; Mueller, Keith

    2016-07-01

    Purpose. In this policy brief, we assess variation in Medicare’s star quality ratings of Medicare Advantage (MA) plans that are available to rural beneficiaries. Evidence from the recent Centers for Medicare & Medicaid Services (CMS) quality demonstration suggests that market dynamics, i.e., firms entering and exiting the MA marketplace, play a role in quality improvement. Therefore, we also discuss how market dynamics may impact the smaller and less wealthy populations that are characteristic of rural places. Key Data Findings. (1) Highly rated MA plans serving rural Medicare beneficiaries are more likely to be health maintenance organizations (HMOs) and local preferred provider organizations (PPOs), as opposed to regional PPOs. HMOs and local PPOs may be better able to improve their quality scores strategically in response to the bonus payment incentive due to existing internal monitoring mechanisms. (2) On average, the rural enrollment rate is lower in plans with higher quality scores (59 percent) than the corresponding urban rate (71 percent). This differential is likely due, in part, to lack of availability of highly rated plans in rural areas: 17.8 percent of rural counties lacked access to a plan with four or more (out of five) stars, while just 3.7 percent of urban counties lacked such access. (3) MA plans with high quality scores have been operating longer, on average, and have a lower percentage of rural counties within their contract service areas than plans with lower quality scores.

  3. Bulgarian wedding music between folk and chalg: Politics, markets and current directions

    Directory of Open Access Journals (Sweden)

    Silverman Kerol

    2007-01-01

    Full Text Available This article investigates the performative relationship among folklore, the market, and the state through an analysis of the politics of Bulgarian wedding music. In the socialist period wedding music was condemned by the state and excluded from the category folk but was adored by thousands of fans as a counter-cultural manifestation. In the post-socialist period wedding music achieved recognition in the West but declined in popularity in Bulgarian as fusion music's, such as chalga (folk/pop, arose and as musicians faced challenges vis-à-vis capitalism. As the state withdrew and became weaker private companies with profit-making agendas arose. Although it inspired chalga, wedding music began to be seen in contrast to it, as folk music. Recently, fatigue with chalga and nationalistic ideologies are revitalizing wedding music.

  4. Marketing marketing

    NARCIS (Netherlands)

    Alsem, K.J.

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede brand

  5. The mobile marketing in Colombia- its current situation and projection Year 2012

    Directory of Open Access Journals (Sweden)

    Orlando Martínez Gómez

    2012-08-01

    Full Text Available Rev.esc.adm.neg El mercadeo móvil ha avanzado vertiginosamente a nivel mundial, porque los canales de comunicación logran llegar efectivamente a la población objetivo. Es por esta razón, que el área de mercadeo puede conocer y aprovechar las características personales de las comunicaciones móviles usadas. El incremento de la penetración celular, la innovación y desarrollo de los sistemas operativos, de las aplicaciones, de las tecnologías de datos, de los terminales como los Smartphones y las tabletas facilitan el crecimiento del uso tecnológico y del mercadeo móvil. Ante la percepción de que Colombia se encuentra rezagada en el uso del mercadeo móvil, el presente estudio buscó identificar el estado de desarrollo del esta estrategia a nivel mundial y de algunos aspectos de este en Colombia. Se seleccionaron fuentes secundarias de información sobre el contexto y las herramientas de Mercadeo Móvil en el mundo, sobre las alternativas ofertadas en Colombia, y después de identificar las principales empresas del ecosistema de mobile marketing en Colombia les fue aplicada una encuesta semi-estructurada para conocer algunas de sus características y logros en este sector. De acuerdo con los resultados obtenidos en la investigación, encontramos que actualmente el Mobile Marketing en Colombia presenta barreras relacionadas con la composición del mercado de telecomunicaciones, donde un operador dominante impone tarifas y reglas de comercialización desiguales.

  6. DISCOVERING SOCIAL MEDIA BEHAVIOR PATTERNS IN ORDER TO IMPROVE THE MARKETING STRATEGY IN THE CURRENT CHAOTIC ENVIRONMENT

    OpenAIRE

    Luigi DUMITRESCU; TICHINDELEAN Mihai; Simona VINEREAN

    2012-01-01

    Marketing used to imply paying for your target audience's attention. Nowadays, with the development of inbound marketing, marketers have to attract customers with valuable and useful information that will make them eager to buy. The ever-evolving technology has lead to an intense focus on inbound marketing, in its many forms, in order to lower marketing costs and gain a position in the social web. In this context, this paper explores how companies can benefit from social media marketing by un...

  7. 当前国内汽车营销策略重构探析%An Analysis of the Reconstruction of China's Current Automobile Marketing Strategy

    Institute of Scientific and Technical Information of China (English)

    胡海侠

    2012-01-01

    China's automobile market is now showing the competition of a "post-market", which means that the past 4S sales mode and marketing strategy is lagging behind the current situation and there is an imperative need to introduce the management concept of integrated marketing communication and the new 4V marketing strategy. The new approaches require intensive service marketing, enriched marketing modes and service items and differentiated marketing methods. The new approaches also call for the full exploitation of products and services, the increased value for money and the rapid improvement of informationization and marketing talent training. Only in this way can the new market trends be met.%目前国内汽车市场正进入“后市场”竞争时代,原有的4S销售模式和营销策略已经有所滞后,急需引入整合营销传播的管理理念和4V新型营销策略,深化服务营销,扩充营销模式和服务内涵,体现差异化营销,充分挖掘产品和服务功能,增加附加值,并加速完善信息化和营销人才培养机制,以适应新市场趋势的需求。

  8. RELIGIOUS MARKETING

    OpenAIRE

    Ariadna-Ioana JURAVLE (GAVRA); Constantin SASU; Geanina Constanța SPĂTARU (PRAVĂȚ)

    2016-01-01

    The purpose of this paper is to establish the conceptual delimitation of the term religious marketing. The term religious marketing has caused controversy. There are two currents: that of the theologians, on one hand and that of the marketers, on the other hand. The representatives of each current have their own view regarding the implementation of marketing into the religious sphere. The article concludes with the necessity to adapt the churches’ activities and the ways they must be presente...

  9. 78 FR 23883 - Marketing Orders for Fruit Crops; Notice of Request for Extension and Revision of a Currently...

    Science.gov (United States)

    2013-04-23

    ... selection process for industry members to serve on a marketing order's committee or board and ballots used...; ] DEPARTMENT OF AGRICULTURE Agricultural Marketing Service Marketing Orders for Fruit Crops; Notice of Request... Marketing Service, USDA. ACTION: Notice and request for comments. SUMMARY: In accordance with the...

  10. Consequences of the Budget Deficit in the Current Crisis in Romania. Implications on the Labor Market

    OpenAIRE

    Molănescu, Gabriela; Mirela Ionela ACELEANU

    2011-01-01

    In the current economic activity conditions, in which the need of financial resources is usually higher than the existing funds, the elaborations of budgets at any level is one of the primary issues, particularly as regards the principle of budgetary balance.     Approaches regarding sizing budgets deficits, means of financing and particularly sizing public debt get a series of touches of precise nature for different economies. Actual economic, financial, social...

  11. Batteries and fuel cells in the transport sector and stationary energy supply. Current status of the NIP federal market preparation programme and the electromobility model regions

    Energy Technology Data Exchange (ETDEWEB)

    Wilhelm, Tilman [NOW GmbH, Berlin (Germany)

    2013-06-01

    Hydrogen and fuel cells as well as batteries are key technologies in the context of achieving climate goals and for the transformation of the energy sector. Their successful commercial introduction requires joint efforts from public and private stakeholders. In a first step R and D and demonstration programs were implemented to accelerate their respective market preparation. The National Innovation Program for Hydrogen and Fuel Cell Technologies (NIP) as well as large field tests of battery electric vehicles are ongoing combining technological development with market relevant aspects such as safety or public acceptance. (orig.)

  12. Assess Current and Potential Salmonid Production in Rattlesnake Creek Associated with Restoration Efforts; US Geological Survey Reports, 2002-2003 Annual Report.

    Energy Technology Data Exchange (ETDEWEB)

    Connolly, Patrick J. (US Geological Survey, Columbia River Research Laboratory, Western Fisheries Research Center, Cook, WA)

    2003-12-01

    This project was designed to document existing habitat conditions and fish populations within the Rattlesnake Creek watershed (White Salmon River subbasin, Washington) before major habitat restoration activities are implemented and prior to the reintroduction of salmon and steelhead above Condit Dam. Returning adult salmon Oncorhynchus spp. and steelhead O. mykiss have not had access to Rattlesnake Creek since 1913. An assessment of resident trout populations should serve as a good surrogate for evaluation of factors that would limit salmon and steelhead production in the watershed. Personnel from United States Geological Survey's Columbia River Research Laboratory (USGS-CRRL) attend to three main objectives of the Rattlesnake Creek project. The first is to characterize stream and riparian habitat conditions. This effort includes measures of water quality, water quantity, stream habitat, and riparian conditions. The second objective is to determine the status of fish populations in the Rattlesnake Creek drainage. To accomplish this, we derived estimates of salmonid population abundance, determined fish species composition, assessed distribution and life history attributes, obtained tissue samples for genetic analysis, and assessed fish diseases in the watershed. The third objective is to use the collected habitat and fisheries information to help identify and prioritize areas in need of restoration. As this report covers the second year of at least a three-year study, it is largely restricted to describing our efforts and findings for the first two objectives.

  13. Assess Current and Potential Salmonid Production in Rattlesnake Creek in Association with Restoration Efforts, US Geological Survey Report, 2004-2005 Annual Report.

    Energy Technology Data Exchange (ETDEWEB)

    Allen, M. Brady; Connolly, Patrick J.; Jezorek, Ian G. (US Geological Survey, Western Fisheries Research Center, Columbia River Research Laboratory, Cook, WA)

    2006-06-01

    This project was designed to document existing habitat conditions and fish populations within the Rattlesnake Creek watershed (White Salmon River subbasin, Washington) before major habitat restoration activities are implemented and prior to the reintroduction of salmon and steelhead above Condit Dam. Returning adult salmon Oncorhynchus spp. and steelhead O. mykiss have not had access to Rattlesnake Creek since 1913. An assessment of resident trout populations should serve as a good surrogate for evaluation of factors that would limit salmon and steelhead production in the watershed. Personnel from United States Geological Survey's Columbia River Research Laboratory (USGS-CRRL) attended to three main objectives of the Rattlesnake Creek project. The first objective was to characterize stream and riparian habitat conditions. This effort included measures of water quality, water quantity, stream habitat, and riparian conditions. The second objective was to determine the status of fish populations in the Rattlesnake Creek drainage. To accomplish this, we derived estimates of salmonid population abundance, determined fish species composition, assessed distribution and life history attributes, obtained tissue samples for genetic analysis, and assessed fish diseases in the watershed. The third objective was to use the collected habitat and fisheries information to help identify and prioritize areas in need of restoration. As this report covers the fourth year of a five-year study, it is largely restricted to describing our efforts and findings for the first two objectives.

  14. Going Green: Greening Your Marketing Efforts

    Science.gov (United States)

    Germain, Carol Anne

    2009-01-01

    There is no doubt that the "Going Green" movement is in full swing. With global warming and other ecological concerns, people are paying closer attention to environmental issues and striving to live in a more sustainable world. For libraries, this is a perfect opportunity to be active in a campus-wide program and simultaneously promote library…

  15. Going Green: Greening Your Marketing Efforts

    Science.gov (United States)

    Germain, Carol Anne

    2009-01-01

    There is no doubt that the "Going Green" movement is in full swing. With global warming and other ecological concerns, people are paying closer attention to environmental issues and striving to live in a more sustainable world. For libraries, this is a perfect opportunity to be active in a campus-wide program and simultaneously promote library…

  16. Crippled Housing Market Complicates Recruiting Efforts

    Science.gov (United States)

    Moser, Kate

    2008-01-01

    With a house languishing in the real-estate doldrums of southwestern Ohio, Edward F. Leonard III and his family have lived apart since he took over as president of Bethany College, in Kansas, nearly a year ago. Their situation is like that of many faculty members and administrators frustrated by housing prices across the country. Existing-home…

  17. 当前煤炭企业营销管理改革途径探究%Current Coal Enterprise Marketing Management Reform and Ways to Explore

    Institute of Scientific and Technical Information of China (English)

    卫进东

    2013-01-01

    煤炭企业营销管理改革是煤炭企业管理模式改革的重要组成部分。煤炭企业销售管理的改革工作应当以实现企业利润最大化为目标,以提升企业竞争能力为重点,面向市场营销工作的各个环节,市场营销过程当中的各个基本内容,都应当被囊括在改革的规划当中。本文将通过经济学和市场营销学的基本理论,对当前煤炭企业营销管理改革途径进行探究。%The coal enterprise marketing management reform is an important part of the reform of coal enterprise management mode. Reform of the coal enterprises sales management goal should be to maximize corporate profits and to enhance the competitiveness of companies focused on all aspects of the market oriented marketing efforts, the basic content of the marketing process which should to be included in the planning of the reform them. This article will be to explore ways of coal enterprise marketing management reform through the basic theory of economics and marketing.

  18. Marketing fundamentals.

    Science.gov (United States)

    Redmond, W H

    2001-01-01

    This chapter outlines current marketing practice from a managerial perspective. The role of marketing within an organization is discussed in relation to efficiency and adaptation to changing environments. Fundamental terms and concepts are presented in an applied context. The implementation of marketing plans is organized around the four P's of marketing: product (or service), promotion (including advertising), place of delivery, and pricing. These are the tools with which marketers seek to better serve their clients and form the basis for competing with other organizations. Basic concepts of strategic relationship management are outlined. Lastly, alternate viewpoints on the role of advertising in healthcare markets are examined.

  19. Practical aspects of treatment with target specific anticoagulants: initiation, payment and current market, transitions, and venous thromboembolism treatment.

    Science.gov (United States)

    Mahan, Charles E

    2015-04-01

    Target specific anticoagulants (TSOACs) have recently been introduced to the US market for multiple indications including venous thromboembolism (VTE) prevention in total hip and knee replacement surgeries, VTE treatment and reduction in the risk of stroke in patients with non-valvular atrial fibrillation (NVAF). Currently, three TSOACs are available including rivaroxaban, apixaban, and dabigatran with edoxaban currently under Food and Drug Administration review for VTE treatment and stroke prevention in NVAF. The introduction of these agents has created a paradigm shift in anticoagulation by considerably simplifying treatment and anticoagulant initiation for patients by giving clinicians the opportunity to use a rapid onset, rapid offset, oral agent. The availability of these rapid onset TSOACs is allowing for outpatient treatment of low risk pulmonary embolism and deep vein thrombosis which can greatly reduce healthcare costs by avoiding inpatient hospitalizations and treatment for the disease. Additionally with this practice, the complications of an inpatient hospitalization may also be avoided such as nosocomial infections. Single-agent approaches with TSOACs represent a paradigm shift in the treatment of VTE versus the complicated overlap of a parenteral agent with warfarin. Transitions between anticoagulants, including TSOACs, are a high-risk period for the patient, and clinicians must carefully consider patient characteristics such as renal function as well as the agents that are being transitioned. TSOAC use appears to be growing slowly with improved payment coverage throughout the US.

  20. Importance of investigating epigenetic alterations for industry and regulators: An appraisal of current efforts by the Health and Environmental Sciences Institute.

    Science.gov (United States)

    Miousse, Isabelle R; Currie, Richard; Datta, Kaushik; Ellinger-Ziegelbauer, Heidrun; French, John E; Harrill, Alison H; Koturbash, Igor; Lawton, Michael; Mann, Derek; Meehan, Richard R; Moggs, Jonathan G; O'Lone, Raegan; Rasoulpour, Reza J; Pera, Renee A Reijo; Thompson, Karol

    2015-09-01

    Recent technological advances have led to rapid progress in the characterization of epigenetic modifications that control gene expression in a generally heritable way, and are likely involved in defining cellular phenotypes, developmental stages and disease status from one generation to the next. On November 18, 2013, the International Life Sciences Institute (ILSI) Health and Environmental Sciences Institute (HESI) held a symposium entitled "Advances in Assessing Adverse Epigenetic Effects of Drugs and Chemicals" in Washington, D.C. The goal of the symposium was to identify gaps in knowledge and highlight promising areas of progress that represent opportunities to utilize epigenomic profiling for risk assessment of drugs and chemicals. Epigenomic profiling has the potential to provide mechanistic information in toxicological safety assessments; this is especially relevant for the evaluation of carcinogenic or teratogenic potential and also for drugs that directly target epigenetic modifiers, like DNA methyltransferases or histone modifying enzymes. Furthermore, it can serve as an endpoint or marker for hazard characterization in chemical safety assessment. The assessment of epigenetic effects may also be approached with new model systems that could directly assess transgenerational effects or potentially sensitive stem cell populations. These would enhance the range of safety assessment tools for evaluating xenobiotics that perturb the epigenome. Here we provide a brief synopsis of the symposium, update findings since that time and then highlight potential directions for future collaborative efforts to incorporate epigenetic profiling into risk assessment.

  1. Assess Current and Potential Salmonid Production in Rattlesnake Creek Associated with Restoration Efforts; US Geological Survey Reports, 2001-2002 Annual Report.

    Energy Technology Data Exchange (ETDEWEB)

    Connolly, Patrick J. (US Geological Survey, Western Fisheries Research Center, Columbia River Research Laboratory, Cook, WA)

    2003-01-01

    This project was designed to document existing habitat conditions and fish populations within the Rattlesnake Creek watershed (White Salmon River subbasin, Washington) before major habitat restoration activities are implemented and prior to the reintroduction of salmon and steelhead above Condit Dam. Returning adult salmon Oncorhynchus spp. and steelhead O. mykiss have not had access to Rattlesnake Creek since 1914. An assessment of resident trout populations should serve as a good surrogate for evaluation of factors that would limit salmon and steelhead production in the watershed. Personnel from United States Geological Survey's Columbia River Research Laboratory (USGS-CRRL) attend to three main objectives of the Rattlesnake Creek project. The first is to characterize stream and riparian habitat conditions. This effort includes measures of water quality, water quantity, stream habitat, and riparian conditions. The second objective is to determine the status of fish populations in the Rattlesnake Creek drainage. To accomplish this, we derived estimates of salmonid population abundance, determined fish species composition, assessed distribution and life history attributes, obtained tissue samples for future genetic analysis, and assessed fish diseases in the watershed. The third objective is to use the collected habitat and fisheries information to help identify and prioritize areas in need of restoration. As this report covers the first year of a three-year study, this report is restricted to describing our work on the first two objectives only.

  2. Strategic Marketing for Presidents.

    Science.gov (United States)

    Pappas, Richard J., Ed.

    Designed to inform the marketing efforts of community college presidents, this document describes the importance of marketing, presents a targeted approach, and outlines the specific roles and skills needed by the president to ensure successful efforts and effective institutions. The first chapter, "Developing a Marketing-Strategic…

  3. SITUACIÓN ACTUAL Y PLANTEAMIENTOS FUTUROS PARA LA INVESTIGACIÓN DE MARKETING EN ESPAÑA / CURRENT STATUS AND FUTURE PROPOSALS FOR MARKETING, RESEARCH IN SPAIN

    OpenAIRE

    Gázquez Abad, J. C.; Jiménez Castillo, D.

    2009-01-01

    El marketing ha evolucionado notablemente como disciplina científica en España a lo largo de los últimos años. El presente trabajo trata de poner de manifiesto qué ha caracterizado esta evolución en las dos últimas décadas, y cuál es su estado actual. Para ello, y junto a una comparativa de los principales trabajos de revisión de la investigación en marketing en nuestro país desarrollados hasta el momento, se analiza el contenido de las ocho últimas ediciones del principal congreso sobre mark...

  4. IFMIF, the European–Japanese efforts under the Broader Approach agreement towards a Li(d,xn neutron source: Current status and future options

    Directory of Open Access Journals (Sweden)

    J. Knaster

    2016-12-01

    Full Text Available The necessity of a neutron source for fusion materials research was identified already in the 70s. Though neutrons induced degradation present similarities on a mechanistic approach, thresholds energies for crucial transmutations are typically above fission neutrons spectrum. The generation of He via 56Fe (n,α 53Cr in future fusion reactors with around 12 appm/dpa will lead to swelling and structural materials embrittlement. Existing neutron sources, namely fission reactors or spallation sources lead to different degradation, attempts for extrapolation are unsuccessful given the absence of experimental observations in the operational ranges of a fusion reactor. Neutrons with a broad peak at 14MeV can be generated with Li(d,xn reactions; the technological efforts that started with FMIT in the early 80s have finally matured with the success of IFMIF/EVEDA under the Broader Approach Agreement. The status today of five technological challenges, perceived in the past as most critical, are addressed. These are: 1. the feasibility of IFMIF accelerators, 2. the long term stability of lithium flow at IFMIF nominal conditions, 3. the potential instabilities in the lithium screen induced by the 2×5 MW impacting deuteron beam, 4. the uniformity of temperature in the specimens during irradiation, and 5. the validity of data provided with small specimens. Other ideas for fusion material testing have been considered, but they possibly are either not technologically feasible if fixed targets are considered or would require the results of a Li(d,xn facility to be reliably designed. In addition, today we know beyond reasonable doubt that the cost of IFMIF, consistently estimated throughout decades, is marginal compared with the cost of a fusion reactor. The less ambitious DEMO reactor performance being considered correlates with a lower need of fusion neutrons flux; thus IFMIF with its two accelerators is possibly not needed since with only one accelerator as

  5. The Role of Socio-technical Devices in Framing the Current Strategic Issues and Future States of the Service Market

    DEFF Research Database (Denmark)

    Tryggestad, Kjell

    2004-01-01

    The aim of this paper is to inquire into the role of socio-technical devices like value metrics and accounting in organizing the service market. The authors provide a case on how such devices participates in framing the market for transportation during the introduction of large-scale bridges...... are then brought into an explanation of the overflowing and reconfiguration of the transportation market....

  6. Comprehending smallholder maize enterprises’ profitability with the current maize marketing system in Zimbabwe: A case of Mazowe district

    Directory of Open Access Journals (Sweden)

    John Basera

    2016-06-01

    Full Text Available Maize enterprise profitability is essential for sustainable maize production in smallholder farming. In Zimbabwe a lot of factors including several policy measures implemented in the past are believed to be influencing current maize profitability trends. Literature to confirm some of the crucial factors is limited especially in the smallholder farming sector. In this study we analyze profitability of smallholder maize farmers in Mazowe District of Zimbabwe. We estimate maize enterprise profitability using gross margin analysis, factors driving profitability using linear regression analysis and the influence of tobacco farming adoption on maize enterprise profitability using propensity score matching. We relied on both primary and secondary data from the study area. Results did not show robust outcomes on maize enterprises profitability. Maize profitability was found to be influenced positively by age of household head and selling produce to private buyers and negatively by fertilizer, chemical, and transport costs. Tobacco farming adoption was found to have a positive influence on maize profitability. Based on the results the study recommends the government through its various programs targeting agricultural development and food security to focus on smallholder maize production and marketing with the aim of improving its profitability.

  7. Do you know the fair market value of quality?

    Science.gov (United States)

    Johnson, Jen

    2009-10-01

    To develop a physician compensation package that includes fair-market-value incentive payments for their efforts to improve healthcare quality, a hospital first needs to: Evaluate current market data on quality incentive payments. Be familiar with the existing regulatory guidelines related to paying for quality. Understand the requirements for complying with the regulations.

  8. Hospital marketing revisited.

    Science.gov (United States)

    Costello, M M

    1987-05-01

    With more hospitals embracing the marketing function in their organizational management over the past decade, hospital marketing can no longer be considered a fad. However, a review of hospital marketing efforts as reported in the professional literature indicates that hospitals must pay greater attention to the marketing mix elements of service, price and distribution channels as their programs mature.

  9. Marketing to maximize profitability.

    Science.gov (United States)

    Duboff, R S

    1992-01-01

    An effective marketing strategy should focus on serving profitable customers, not just adding new ones. The author offers five steps that marketers can follow to ensure that their efforts provide the greatest boost to the bottom line.

  10. Report: hospitals need more sophisticated planning efforts.

    Science.gov (United States)

    Anderson, H J

    1990-09-20

    Sophisticated planning efforts are increasing among hospitals. However, hospital planners and marketers still have far to go before they can match their counterparts in industry. This is according to a report on hospital planning recently released by the Society for Healthcare Planning and Marketing of the American Hospital Association, Chicago.

  11. Social marketing sexually transmitted disease and HIV prevention: a consumer-centered approach to achieving behaviour change.

    Science.gov (United States)

    Lamptey, P R; Price, J E

    1998-01-01

    This paper proposes that international sexually transmitted disease (STD)/HIV prevention efforts might be enhanced by the application of social marketing principles. It first outlines the conceptual basis of social marketing approaches to health behaviour change generally and then explores key issues and opportunities for using these principles to improve current STD/HIV prevention efforts.

  12. Mapping telemedicine efforts

    DEFF Research Database (Denmark)

    Kierkegaard, Patrick

    2015-01-01

    are being utilized? What medical disciplines are being addressed using telemedicine systems? Methods: All data was surveyed from the "Telemedicinsk Landkort", a newly created database designed to provide a comprehensive and systematic overview of all telemedicine technologies in Denmark. Results......Objectives: The aim of this study is to survey telemedicine services currently in operation across Denmark. The study specifically seeks to answer the following questions: What initiatives are deployed within the different regions? What are the motivations behind the projects? What technologies......: The results of this study suggest that a growing number of telemedicine initiatives are currently in operation across Denmark but that considerable variations existed in terms of regional efforts as the number of operational telemedicine projects varied from region to region. Conclusions: The results...

  13. Current Market Demand for Core Competencies of Librarianship—A Text Mining Study of American Library Association’s Advertisements from 2009 through 2014

    Directory of Open Access Journals (Sweden)

    Qinghong Yang

    2016-02-01

    Full Text Available As librarianship evolves, it is important to examine the changes that have taken place in professional requirements. To provide an understanding of the current market demand for core competencies of librarianship, this article conducts a semi-automatic methodology to analyze job advertisements (ads posted on the American Library Association (ALA Joblist from 2009 through 2014. There is evidence that the ability to solve unexpected complex problems and to provide superior customer service gained increasing importance for librarians during those years. The authors contend that the findings in this report question the status quo of core competencies of librarianship in the US job market.

  14. Thermal comfort and market niches for apartment buildings: Impact of the current Thermal Regulation in the private real estate market in Santiago de Chile

    OpenAIRE

    Encinas Pino, Felipe; De Herde, André; Aguirre Núñez, Carlos; Marmolejo Duarte,Carlos; SET 2009 - 8th International Conference on Sustainable Energy Technologies

    2009-01-01

    Santiago (33°27’S; 70°42’W) is the capital city of Chile and presents a Mediterranean climate. With its 6 million inhabitants concentrates 40% of the population of the country and 65.5% of the private real estate market. According to the National Statistics Institute, 37.4% and 36.0% of new housing during 2006 were built using mainly brick masonry and concrete in their walls, respectively. In both cases, thermal insulation is not traditionally considered. However, nowadays apartment buildings...

  15. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:Beijing has set a new mission to become an inter- nationally recognized financial center.The mainland stock market rally slowed down and met with heavy selling pressure from those who gained a big profit from the previous market slump.In accordance with market performance,listed companies readjusted their refinanc- ing schemes and cut refinancing prices.Agricultural Bank of China marched toward listing,though problems still exist.China Eastern Airlines denied rumors of recent negotiations with Singapore Airlines and vowed to concentrate on securing sound travel conditions before the Beijing Olympic Games.China Customs strengthened efforts to block illegal grain exports.

  16. Regulation of alcohol marketing: a global view.

    Science.gov (United States)

    Casswell, Sally; Maxwell, Anna

    2005-09-01

    The marketing of alcohol produces a new challenge for policy development internationally, in part because of the increase in the use of new, unmeasured technologies. Many of these new developments are, as yet, relatively invisible in the policy arena. New approaches in branding, the utilization of marketing opportunities via branded events and new products provide additional complexity to attempts to monitor and to restrict the impact of marketing on young people and other vulnerable groups. Current attempts to restrict marketing globally, which rely primarily on voluntary codes and focus on traditional media, are inadequate to these challenges. A new statutory framework is required to enable the monitoring and control of the full marketing mix in ways which match the sophistication of the marketing efforts themselves.

  17. Review of current Southern California edison load management programs and proposal for a new market-driven, mass-market, demand-response program

    Energy Technology Data Exchange (ETDEWEB)

    Weller, G.H.

    2002-01-01

    Utility load management programs, including direct load control and interruptible load programs, constitute a large installed base of controllable loads that are employed by utilities as system reliability resources. In response to energy supply shortfalls expected during the summer of 2001, the California Public Utilities Commission in spring 2001 authorized new utility load management programs as well as revisions to existing programs. This report provides an independent review of the designs of these new programs for a large utility (Southern California Edison) and suggests possible improvements to enhance the price responsiveness of the customer actions influenced by these programs. The report also proposes a new program to elicit a mass-market demand response to utility price signals.

  18. The integrated control concept and its relevance to current integrated pest management in California fresh market grapes.

    Science.gov (United States)

    Bentley, Walter J

    2009-12-01

    The foundation of an integrated pest management program involves valid treatment thresholds, accurate and simple monitoring methods, effective natural controls, selective pesticides and trained individuals who can implement the concept. The Integrated Control Concept written by Stern, Smith, van den Bosch and Hagen elucidated each of these points in an alfalfa ecosystem. Alfalfa hay (Medicago sativa L.) has a low per acre value, requires little hand labor and is primarily marketed in the USA. In contrast, fresh market table grape (Vitis vinifera L.) has a high per acre value, requires frequent hand labor operations, suffers unacceptable cosmetic damage and is marketed throughout both the USA and the world. Each of the components of a working IPM program is present in table grape production. Marketing grapes to foreign countries presents special problems with pests considered invasive and where residue tolerances for some selective insecticides are lacking. However, fresh market grape farmers are still able to deal with these special problems and utilize an IPM program that has resulted in a 42% reduction in broad-spectrum insecticide use from 1995 to 2007.

  19. Developing organizational structures for international marketing

    OpenAIRE

    Ioan Cucu

    2002-01-01

    International marketing represents marketing activities performed across national boundaries. The level of involvement in international marketing can range from casual exporting to globalization of markets. Although most firms adjust their marketing mixes for differences in target markets, some firms are able to standardize their marketing efforts worldwide

  20. Coordination and price analysis for closed-loop supply chain with market demand and collection effort disruptions%需求和回收努力扰动下闭环供应链定价与协调

    Institute of Scientific and Technical Information of China (English)

    王银河; 王旭

    2013-01-01

    Under the disruption event environment,this paper studied the system of closed-loop supply chain composed the single manufacturer and the single retailer.It established a Stackelberg game model as the supplier was the leader,analyzed the coordination with quantity discount contract firstly.Then,it studied the coordination with quantity discount contract under disruptions.It proved that,the original contracts had certain robustness under a small disruption when disrupted the market scale,remanufacturing cost and collection effort simultaneously.But the coordination might be broken off when the disruptions exceeded a certain range,and adjusted quantity discount contract was proposed which had anti-disruption event ability.It also analyzed the distribution strategy of profit among the entities.Finally,it gave a numerical example to the conclusions efficiency.%针对干扰事件下由单个制造商和单个零售商组成的闭环供应链系统,建立制造商为主导的Stackelberg博弈模型,首先分析了数量折扣契约对闭环供应链的协调作用,然后分析了数量折扣契约应对干扰事件的协调作用.结果表明,当干扰事件引起市场规模、再制造成本、回收努力同时扰动时,原契约具有一定鲁棒性;当扰动超出一定范围时,原有的协调被打破;为此,给出改进的数量折扣契约具有抗干扰事件性,并讨论闭环供应链成员的最优利润分配策略,最后通过数值实验来验证结论的有效性.

  1. Marketization Revisited

    DEFF Research Database (Denmark)

    Hansen, Morten Balle; Lindholst, Andrej Christian

    2016-01-01

    Purpose: The purpose of this introduction article to the IJPSM special issue on marketization is to clarify the conceptual foundations of marketization as a phenomenon within the public sector and to gauge current marketization trends on the basis of the seven articles in the special issue. Design....../methodology/approach: Conceptual clarification and cross-cutting review of seven articles analysing marketization in six countries in three policy areas at the level of local government. Findings: Four ideal-type models are deduced: Quasi-markets, involving both provider competition and free choice for users; Classic contracting...... out; Benchmarking and yardstick competition; and Public-Private collaboration. On the basis of the review of the seven articles, it is found that all elements in all marketization models are firmly embedded but also under dynamic change within public service delivery systems. The review also...

  2. Assessing the current Brazilian sugar cane industry and directing developments for maximum fossil fuel mitigation for the international petrochemical market

    NARCIS (Netherlands)

    Brehmer, B.; Sanders, J.P.M.

    2009-01-01

    The EU proposes that 5.75% of the transportation fuels market consist of biofuels by 2010 and the USA proposes that all gasoline be blended with 10% bioethanol by 2012. While these targets have not yet been reached, an aura of critique is emerging, arguing that biofuel mandates are not sustainable.

  3. Autonomous versus Merged Marketing Departments: The Impact of Current Department Structure and Previous Restructuring Experience on Faculty Perceptions

    Science.gov (United States)

    Neese, William T.; Batory, Stephen S.

    2005-01-01

    This study details faculty perceptions concerning administrative structure and its impact on issues such as collegiality or student success. Faculty members in autonomous marketing departments are compared with those in combined units. Then, faculty never involved with departmental change are compared with faculty previously involved splitting…

  4. RELIGIOUS MARKETING

    Directory of Open Access Journals (Sweden)

    Ariadna-Ioana JURAVLE (GAVRA

    2016-07-01

    Full Text Available The purpose of this paper is to establish the conceptual delimitation of the term religious marketing. The term religious marketing has caused controversy. There are two currents: that of the theologians, on one hand and that of the marketers, on the other hand. The representatives of each current have their own view regarding the implementation of marketing into the religious sphere. The article concludes with the necessity to adapt the churches’ activities and the ways they must be presented to the society’s actual characteristics. This can be achieved by using appropriate marketing tools and methods; however, the particularities of religion must be taken into account in order not to alter its religious values.

  5. Effort, Wages, and the International Division of Labor

    OpenAIRE

    Edward E. Leamer

    1999-01-01

    This paper embeds variable effort into a traditional multi-sector model. Effort enters a production function like total-factor-productivity and on the assumption that effort doesn't affect capital depreciation, the capital-cost savings from high effort operations are passed on to workers. The labor market thus offers a set of contracts with higher wages compensating for higher effort. Among the implications of the model are: The capital savings from effort are greatest in the capital-intensiv...

  6. Rewards for Good Marketing

    Science.gov (United States)

    Germain, Carol Anne, Ed.

    2009-01-01

    Many professional library associations and affiliates "strongly encourage" the marketing of libraries and their wares. These organizations present awards, certificates, and monetary enticements to honor outstanding marketing programs. For most individuals or teams who are already working on and implementing marketing programs, the added effort of…

  7. Rewards for Good Marketing

    Science.gov (United States)

    Germain, Carol Anne, Ed.

    2009-01-01

    Many professional library associations and affiliates "strongly encourage" the marketing of libraries and their wares. These organizations present awards, certificates, and monetary enticements to honor outstanding marketing programs. For most individuals or teams who are already working on and implementing marketing programs, the added effort of…

  8. Market Research. Cooperative Education Marketing Digest Series 1.

    Science.gov (United States)

    Pride, Cletis G.; Fowler, Joseph S.

    An overview of market research is provided, with advice about conducting market research for the educator. Market research is any kind of research that gives information about the current state of the market and offers guidance in improving one's position in that market. The relative advantages of conducting market research by oneself or by hiring…

  9. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    House prices continue heading north in most Chinese cities,defying government efforts to curb the property market fever. Chinese companies press ahead with outbound mergers and acquisitions, as they expand their footprint beyond China’s borders. China has boosted its holdings of the U.S. Treasury Securities for two consecutive months after previously shedding these assets. State-owned enterprises continue along a profitable path, with profits soaring in the first half of this year. China remains the world’s hottest initial public offering (IPO) market, despite a decrease in IPO cases in the first half.

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    By ordering another hike in interest rates,China spares no effort to combat inflation.China’s oil giants are faring well,though rising crude prices are putting pressure on Sinopec,China’s top oil refiner.China reorganizes the dairy industry,forcing many unqualified producers out of the market.The manufacturing industry has staged a swift comeback,with the purchasing managers index rebounding in March.The U.S.chemicals guru The Dow Chemical Co.makes a push into the Chinese market by building a joint venture with Shandong-based Befar Group Co.Ltd.

  11. A review of current practices to increase Chlamydia screening in the community--a consumer-centred social marketing perspective.

    Science.gov (United States)

    Phillipson, Lyn; Gordon, Ross; Telenta, Joanne; Magee, Chris; Janssen, Marty

    2016-02-01

    Chlamydia trachomatis is one of the most frequently reported sexually transmitted infections (STI) in Australia, the UK and Europe. Yet, rates of screening for STIs remain low, especially in younger adults. To assess effectiveness of Chlamydia screening interventions targeting young adults in community-based settings, describe strategies utilized and assess them according to social marketing benchmark criteria. A systematic review of relevant literature between 2002 and 2012 in Medline, Web of Knowledge, PubMed, Scopus and the Cumulative Index to Nursing and Allied Health was undertaken. Of 18 interventions identified, quality of evidence was low. Proportional screening rates varied, ranging from: 30.9 to 62.5% in educational settings (n = 4), 4.8 to 63% in media settings (n = 6) and from 5.7 to 44.5% in other settings (n = 7). Assessment against benchmark criteria found that interventions incorporating social marketing principles were more likely to achieve positive results, yet few did this comprehensively. Most demonstrated customer orientation and addressed barriers to presenting to a clinic for screening. Only one addressed barriers to presenting for treatment after a positive result. Promotional messages typically focused on providing facts and accessing a testing kit. Risk assessment tools appeared to promote screening among higher risk groups. Few evaluated treatment rates following positive results; therefore, impact of screening on treatment rates remains unknown. Future interventions should consider utilizing a comprehensive social marketing approach, using formative research to increase insight and segmentation and tailoring of screening interventions. Easy community access to both screening and treatment should be prioritized. © 2015 John Wiley & Sons Ltd.

  12. Survey on plasticizers currently found in PVC toys on the Swiss market: Banned phthalates are only a minor concern.

    Science.gov (United States)

    McCombie, Gregor; Biedermann, Sandra; Suter, Gaby; Biedermann, Maurus

    2017-01-27

    Plasticizers in toys are a recurring source of criticism and concern, as consumers feel they may endanger the health of their children. Most of the information available in literature concerns the presence or absence of certain phthalic acid ester plasticizers. Very little information can be found in the public domain with respect to the actually used plasticizers at a given time and place. In this paper, we present the plasticizer composition of 118 samples from 88 polyvinyl chloride toys found on the Swiss market in autumn 2015. Bis(2-ethylhexyl) terephthalate (DEHT) was by far the most frequent main plasticizer in the analyzed samples, which is a change when compared to the plasticizers found in toys and child care articles in 2007. Furthermore, the data show that the banned phthalates in toys are only a minor concern. The occurrence, however, is not evenly distributed between importers. If a toy is not designed to be sold on the European market by the manufacturer, it seems to be more likely to contain a banned phthalic acid ester.

  13. Consumer Privacy and Marketing Avoidance

    OpenAIRE

    Il-Horn Hann; Kai-Lung Hui; Sang-Yong Tom Lee; Ivan Png

    2005-01-01

    We introduce consumer avoidance into analytical marketing research. We show that consumer efforts to conceal themselves and to deflect marketing have a crucial impact on sellers¡¯ marketing strategy. Under reasonable conditions, seller marketing is a strategic complement with consumer concealment. Hence, consumer measures to conceal themselves from marketing will increase its cost-effectiveness and lead sellers to market more. Policies that encourage consumers to conceal their identities woul...

  14. Mining Marketing Data

    Science.gov (United States)

    2002-01-01

    MarketMiner(R) Products, a line of automated marketing analysis tools manufactured by MarketMiner, Inc., can benefit organizations that perform significant amounts of direct marketing. MarketMiner received a Small Business Innovation Research (SBIR) contract from NASA's Johnson Space Center to develop the software as a data modeling tool for space mission applications. The technology was then built into the company current products to provide decision support for business and marketing applications. With the tool, users gain valuable information about customers and prospects from existing data in order to increase sales and profitability. MarketMiner(R) is a registered trademark of MarketMiner, Inc.

  15. Generic Market Models

    NARCIS (Netherlands)

    R. Pietersz (Raoul); M. van Regenmortel

    2005-01-01

    textabstractCurrently, there are two market models for valuation and risk management of interest rate derivatives, the LIBOR and swap market models. In this paper, we introduce arbitrage-free constant maturity swap (CMS) market models and generic market models featuring forward rates that span perio

  16. Prioritisation of Marketing Investments in Different Types of Marketing Functions

    DEFF Research Database (Denmark)

    Martensen, Anne; Mouritsen, Jan

    2015-01-01

    To elucidate how the marketing function's efforts influence the company's results, marketing functions are classified according to their role mix. The impact of the types is studied on the basis of an empirical study among 395 marketing managers. The study identifies four types of marketing...... functions based on the efforts they dedicate to seven generic marketing roles. The four types of marketing functions are denoted as follows: (1) the broadly-based; (2) the hesitant; (3) the traditional and (4) the market-creating marketing function. All four types of marketing functions directly influence...... the company's results, but there is considerable variation in the composition of the roles within each type of marketing function, their use and impact on the company's results. The findings of this study indicate that marketing functions are heterogeneous, and the effect achieved from investing in any given...

  17. The study of fungal contamination in three current packed spices in the markets of Tehran: brief report

    Directory of Open Access Journals (Sweden)

    Mohammad Mansouri

    2015-06-01

    Conclusion: The obtained results of this cross-sectional study and the available proofs in community indicate that, there are the high levels of fungal contaminations in current used spices. Therefore, it is necessary to control the production units.

  18. Market Rationality: Efficient Market Hypothesis versus Market Anomalies

    Directory of Open Access Journals (Sweden)

    Kadir Can Yalcin

    2010-10-01

    Full Text Available Market efficiency theory suggests that market is rational and provides correct pricing. That is, the current prices of securities are close to their fundamental values because of either the rational investors or the arbitragers’ buy and sell action of underpriced or overpriced stocks. On the other hand, observed market anomalies have a challenge for this argument. They claim that irrational investment activities and the arbitrage opportunities’ being limited in markets cause some market anomalies that are inconsistent with efficient market hypothesis. The most commonly seen anomalies are the “volume”, “volatility”, “cash dividends”, “equity premium puzzle”, and the “predictability”. This work is a literature survey, and its main objective is to deal with efficient market theory and market anomalies in order to examine the question “Are markets rational or not"?

  19. Market Rationality: Efficient Market Hypothesis versus Market Anomalies

    Directory of Open Access Journals (Sweden)

    Kadir Can Yalcin

    2016-02-01

    Full Text Available Market efficiency theory suggests that market is rational and provides correct pricing. That is, the current prices of securities are close to their fundamental values because of either the rational investors or the arbitragers' buy and sell action of underpriced or overpriced stocks. On the other hand, observed market anomalies have a challenge for this argument. They claim that irrational investment activities and the arbitrage opportunities' being limited in markets cause some market anomalies that are inconsistent with efficient market hypothesis. The most commonly seen anomalies are the "volume", "volatility", "cash dividends", "equity premium puzzle", and the "predictability". This work is a literature survey, and its main objective is to deal with efficient market theory and market anomalies in order to examine the question "Are markets rational or not"?

  20. The Effectiveness of Pharmaceutical Marketing

    NARCIS (Netherlands)

    E.R. Kappe

    2011-01-01

    textabstractPharmaceutical marketing effectiveness comprises the measurement of marketing efforts of pharmaceutical firms towards doctors and patients. These firms spend billions of dollars yearly to promote their prescription drugs. This dissertation provides empirical analyses and methods to contr

  1. The Effectiveness of Pharmaceutical Marketing

    NARCIS (Netherlands)

    E.R. Kappe

    2011-01-01

    textabstractPharmaceutical marketing effectiveness comprises the measurement of marketing efforts of pharmaceutical firms towards doctors and patients. These firms spend billions of dollars yearly to promote their prescription drugs. This dissertation provides empirical analyses and methods to

  2. DOE ORDER 435.1, IMPLEMENTATION AND COMPLIANCE DECLARATION AT THE SAVANNAH RIVER SITE AND ACROSS THE DOE COMPLEX IN CONTRAST TO CURRENT PUSHBACK EFFORTS FROM THE ''TOP-TO-BOTTOM'' REVIEW

    Energy Technology Data Exchange (ETDEWEB)

    GOLDSTON, WELFORD T.; SMITH, WINCHESTER IV

    2003-02-27

    DOE issued Order 435.1, ''Radioactive Waste Management,'' on July 9, 1999 for immediate implementation. The requirements for Low Level Mixed, Transuranic, and High Level Waste have been completely rewritten. The entire DOE complex has been struggling with how to implement these new requirements within the one year required timeframe. This paper will chronicle the implementation strategy and actual results of the work to carry out that strategy at the Savannah River Site. DOE-SR and the site contractors worked closely together to implement each of the new requirements across the SRS, crossing many barriers and providing innovative solutions to the many problems that surfaced throughout the year. The results are that SRS declared compliance with all of the requirements of the Order within the prescribed timeframe. The challenge included all waste types in SRS facilities and programs that handle LLW, MLLW, TRU, and HLW. This paper will describe the implementation details for development of Radioactive Waste Management Basis for each facility, Identification of Wastes with No Path to Disposal, Waste Incidental to Reprocessing Determinations, Low Level Waste 90-Day Staging and One Year Limits for Storage Programs, to name a few of the requirements that were addressed by the SRS 435.1 Implementation Team. This paper will trace the implementation, problems (both technical and administrative), and the current pushback efforts associated with the DOE ''Top-to-Bottom'' review.

  3. Marketing occupational therapy services.

    Science.gov (United States)

    Kautzmann, L N

    1985-01-01

    The ability to understand and appropriately apply business skills is a key component in the development of a successful private practice. Marketing is one of the business skills occupational therapists need to have in order to take full advantage of the opportunities available to entrepeneurs in the health care industry. The purpose of this article is to present a structured approach to marketing occupational therapy services through the use of a marketing plan. The four components of a marketing plan, a situation analysis, the identification of problems, opportunities, and target markets, the development of a marketing strategy for each targeted market, and a method to monitor the plan, are discussed. Applications to occupational therapy practice are suggested. The use of a marketing plan as a method for organizing and focusing marketing efforts is an effective means of supporting and enhancing the development of a private practice.

  4. Market theories evolve, and so do markets

    OpenAIRE

    Friedman, Daniel

    2007-01-01

    Responding to Mirowski's target article, this paper discusses some intellectual currents of 1970s-1990s and offers suggestions on measuring market performance, on including automated agents as market participants, on evolving new market formats, and on dealing with highly differentiated goods. (c) 2006 Elsevier B.V. All rights reserved.

  5. Energy Efficiency Financing for Low- and Moderate-Income Households: Current State of the Market, Issues, and Opportunities

    Energy Technology Data Exchange (ETDEWEB)

    None

    2017-08-01

    Although the need is great, many LMI households may not be able to afford efficiency improvements or may be inhibited from adopting efficiency for other reasons. Decision-makers across the country are currently exploring the challenges and potential solutions to ramping up adoption of efficiency in LMI households, including the use of financing.

  6. Performance of African Agricultural Exports and External Market Access Conditions under International Trade Reforms

    OpenAIRE

    Nyangito, Hezron Omare

    2004-01-01

    Sub Saharan African agriculture is currently facing challenges in international trade with respect to external market access conditions and competition in world markets as a result of trade liberalization efforts under the world trade organization (WTO) agreements and in particular the agreement on agriculture (AoA). This paper presents the performance of agricultural exports for selected countries and indicates external market barriers faced and the resulting implications of the barriers on ...

  7. B2B marketing

    OpenAIRE

    Pospíšilová, Lucie

    2010-01-01

    The main goal of this bachelor thesis is to apply theoretical knowledge in B2B marketing to the example of marketing processes in a particular company, to evaluate the current situation of its activities with regard to B2B principles and to suggest relevant recommendations. The theoretical part focuses on specific characteristics of B2B marketing, describes its differences from marketing on consumer markets, deals with buying behaviour of organizations and specifies particular features of mar...

  8. The Marketing Mix Revisited: Towards the 21st Century Marketing

    OpenAIRE

    E., Constantinides

    2006-01-01

    The paper assesses the current standing of the 4Ps Marketing Mix framework as the dominant marketing management paradigm and identifies market developments, environmental changes, and trends, as well as changing academic attitudes likely to affect the future of the Mix as theoretical concept and also the favourite management tool of marketing practitioners. It reviews the criticism on the 4Ps emanating from five traditional marketing areas - Consumer Marketing, Relationship Marketing, Service...

  9. The Marketing Mix Revisited: Towards the 21st Century Marketing

    OpenAIRE

    Constantinides, Efthymios

    2006-01-01

    The paper assesses the current standing of the 4Ps Marketing Mix framework as the dominant marketing management paradigm and identifies market developments, environmental changes, and trends, as well as changing academic attitudes likely to affect the future of the Mix as theoretical concept and also the favourite management tool of marketing practitioners. It reviews the criticism on the 4Ps emanating from five traditional marketing areas - Consumer Marketing, Relationship Marketing, Service...

  10. The Marketing of Cultural Values

    OpenAIRE

    Ionel Enache

    2015-01-01

    The current, fast and unpredictable changes required a rapid transformation of Marketing. Marketing 3.0 can be the solution. Marketing 3.0 is a cultural and social marketing, a marketing of high values: moral, legal, esthetic and a marketing of superior needs: peace, justice, spiritual accomplishments, all globally approached. The goal of Marketing 3.0 is to convince all commercial and cultural structures to get involved in creating the Millennium Development Goals (MDGs): eradicating poverty...

  11. MARKETING PROGRAMS FOR GREEN PRODUCTS IN ACHIEVING ECOLOGICAL SUSTAINABILITY

    Directory of Open Access Journals (Sweden)

    Gabriela CĂPĂȚÎNĂ

    2015-04-01

    Full Text Available This article explores one dimension of green marketing programs: their potential application as a solution in achieving and maintaining the ecological sustainability on global market. We examine the necessity to develop and launch green products which can respond to environment degradation as a treatment against this phenomenon. This paper is structured in three sections: the first section is related to a clear delimitation and a better understanding of terms; the second one is an overview of the literature about ecological sustainability; the third section is the most relevant part of this paper because is trying to shape a framework of marketing programs for the development of green products, considering the decisions related to marketing mix elements. Even if green marketing programs make sense, current understanding of how managers can start to develop or transform their marketing efforts is far from comprehensive; therefore, this study is addressed to this knowledge gap.

  12. Risk Factors of Young Graduates in the Competitive E.U. Labour Market at the End of the Current Economic Crisis

    Directory of Open Access Journals (Sweden)

    Kacerova Eliska

    2016-09-01

    Full Text Available Modern development trends in the labour market have been an increasingly important political and economic issue not only domestically but also on the European level. It proves the fact that in The Europe 2020 strategy, one of the main five points is the aim to increase the employment rate of the population (age: 20–64 from the current 69% to at least 75%. Various risk groups of job candidates emerge among the unemployed. The economic crisis in 2007 made the situation in the labour markets worse. The demand for labour decreased while the number of candidates increased. In recent years, fresh graduates under the age of 25 have been regarded as a high risk group sometimes nicknamed “the lost generation” or Generation Y. This generation is well accustomed to modern technologies which they use for their own benefit and they are willing and able to work from anywhere. On the contrary, those over the age of 35, who are sometimes referred to as Generation X, have different attitudes and requirements for the labour market. Despite the increasing level of education among young people, their unemployment has been worsening since the economic crisis began. The aim of this article was to ascertain how future university graduates (491 final-year students from 5 faculties at Tomas Bata University in Zlín, Czech Republic perceive individual risk factors influencing the success of today’s graduate of Generation Y in the competitive labour market. The target group, future university graduates, evaluated 13 risk areas on a five-point scale. These 13 risk areas were identified based on primary research among 1.059 employers in the Czech Republic, which is a part of a complete two-year research project IGA/FaME/2013/030. This article focuses on only two areas which closely analysed the perception of graduates as drifters, and their demands for high starting salaries. These two risk areas were mentioned by employers as the areas with the highest risk and

  13. Implementing marketing strategy (Part four).

    Science.gov (United States)

    Dodson, D C; Dotson, M; McIlwain, T F; Young, D

    1993-01-01

    Every organization must monitor and evaluate the performance of its marketing strategies. The health care marketer must continually develop effective measures related to outcomes so that marketing efforts can be justified and garnish the support and resources they deserve. A major task for the marketing executive for the next decade is to develop marketing strategies and prove that those strategies are being met and that they help the health care organization carry out its objective to meet its mission.

  14. Legal boundary conditions for direct marketing of 'green current' according to EEG 2012; Rechtliche Rahmenbedingungen fuer die Direktvermarktung von ''Gruenstrom'' nach dem EEG 2012

    Energy Technology Data Exchange (ETDEWEB)

    Breuer, Daniel [Landgericht Koeln (Germany); Osborne Clarke, Koeln (Germany). Bereich Energierecht

    2012-07-01

    The new direct marketing regime of the EEG 2012 provides incentives for operators of renewables-based systems to leave the fixed reimbursement scheme and integrate their systems in the markets, especially in the context of marketing of regulating power. However, it remains to be seen if this will reduce the cost of regulating energy supply, or at least keep it at the current level. In any case, plant operators should be careful in choosing their direct marketers and other partners and consultants. Simultaneous supply of regulating power is attractive especially for controllable and in some cases also for fluctuating renewable energy sources. This does comply with the priority principle and also with the prohibition of double marketing as is clearly stated in SEction 8 No. 3a.

  15. Market Segmentation Using Bayesian Model Based Clustering

    NARCIS (Netherlands)

    Van Hattum, P.

    2009-01-01

    This dissertation deals with two basic problems in marketing, that are market segmentation, which is the grouping of persons who share common aspects, and market targeting, which is focusing your marketing efforts on one or more attractive market segments. For the grouping of persons who share commo

  16. Energy Efficiency Financing for Low- and Moderate-Income Households: Current State of the Market, Issues, and Opportunities

    Energy Technology Data Exchange (ETDEWEB)

    Leventis, Greg [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Kramer, Chris [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Schwartz, Lisa [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)

    2017-08-09

    Ensuring that low- and moderate-income (LMI) households have access to energy efficiency is equitable, provides energy savings as a resource to meet energy needs, and can support multiple policy goals, such as affordable energy, job creation, and improved public health. Although the need is great, many LMI households may not be able to afford efficiency improvements or may be inhibited from adopting efficiency for other reasons. Decision-makers across the country are currently exploring the challenges and potential solutions to ramping up adoption of efficiency in LMI households, including the use of financing. The report’s objective is to offer state and local policymakers, state utility regulators, program administrators, financial institutions, consumer advocates and other LMI stakeholders with an understanding of: -The relationship between LMI communities and financing for energy efficiency, including important considerations for its use such as consumer protections -The larger programmatic context of grant-based assistance and other related resources supporting LMI household energy efficiency -Lessons learned from existing energy efficiency financing programs serving LMI households -Financing products used by these programs and their relative advantages and disadvantages in addressing barriers to financing or to energy efficiency uptake for LMI households

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    In April, the Chinese stock market continuously broke record highs, leaving many doubting the sustainability of stock prosperity. However, first-quarter reports from 941 of the Shanghai and Shengzhen listed A-share companies show profits up 100 percent compared with a year ago. These figures are driving the fast development of the Chinese stock market and reassuring investor confidence. In sharp contrast with investor confidence in the stock market, the Chinese central bank is being extremely cautious about the volatile market and excessive liquidity. For the fourth time this year, the central bank lifted the reserve requirement ratio by another 0.5 percent, up to 11 percent, in an effort to cool the supposedly overheating economy. There’s good news for multinationals. They will be allowed to conduct internal foreign exchange trade in the next few months, thanks to an ease on restrictions by the Chinese foreign exchange watchdog. To achieve balanced development, the government is determined to launch the large-scale development of central China, building new airports and attracting more businesses to boost the economy there. Regarding the IT industry, Huawei Technologies is the biggest winner, having sold 29.778 billion yuan worth of software, followed by ZTE.

  18. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:China’s economic figures for February indicated serious inflationary pressure with the consumer price index(CPI) surging 8.7 percent and the producer price index(PPI)jumping 6.6 percent,year on year.Though many repeatedly believed that prices would go down in the future,the fact that consumer goods continued to rise amid various countermeasures can no longer be ignored.The good news for the international market was that China’s trade surplus shrank over 60 percent in February year on year,a reward for the government’s efforts to rein in exports.In addition,China is determined to produce steel conglomerates to lift the country’s competence in the international market. By LIU YUNYUN

  19. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    The Coca-Cola Co. made an offer to buy China’s biggest juice producer Huiyuan Group to enhance the global beverage giant’s presence in the mainland’s market. Mainland mutual funds, deterred by sluggish domestic stock market performance, reported huge losses of more than 1 trillion yuan ($146 billion). To ease domestic inflationary pressure, government authorities raised the special export tariff on certain fertilizers to 150 percent, and the central bank continued its efforts to curb excessive liquidity by issuing more bills. Sinopec Group came in No. 1 again on the country’s list of top 500 companies. Construction on China’s largest coal-power base officially started in Inner Mongolia.

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The financing vehicles of local governments remain a concern despite government efforts to control their mountains of debt.Mergers and ac-quisitions are on the rise in the real estate sector as deep-pocketed developers take over financially starved rivals.China snaps up long-term Japanese govern- ment debt as the country attempts to diversify its holdings of foreign exchange reserves.Growth in the non-manufacturing sector has slowed,due to a drop in the purchasing managers index in May.Ford Motor aims to expand in China, hoping to cash in on the country’s auto market boom.The international ac-counting firm PwC expects China to become the world’s top banking market by 2023.

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The drought in southwest China casts an ominous shadow over the prospects of many listed power and chemical companies suffering from the disaster.Taiwan’s economy is expected to draw strength from a shopping spree by mainland businessmen starting in April.In an effort to take heat out of the burning hot real estate sector,China is forcing 78 centrally administered state-owned enterprises out of the property market.Air China gains control of Shenzhen Airlines in a move to enhance its market presence in Guangdong Province.China Unicom reports slim profits due to rising 3G network spending.Alibaba.com,the country’s largest e-commerce website,taps the booming small and medium-sized enterprise sector of Brazil.

  2. EMERGING MARKETS

    Directory of Open Access Journals (Sweden)

    GHEORGHE CARALICEA-MĂRCULESCU

    2012-03-01

    Full Text Available The emerging markets are winning the currency war, because at this very moment its the battle of global financial institutions , as to who is more vulnerable and more exposed to the debt crisis and have their hands in more risky assets. US and Euro with their intertwining the financial stuff of the nation, the banks and the corporations are in a deep mess. One goes down, takes the other ones too. Right now , they all are struggling and getting beaten up , while the emerging markets are quiet and not really expressing their stands on the current situation except are reacting by all only putting their own houses in order.

  3. 'A major lobbying effort to change and unify the excise structure in six Central American countries': How British American Tobacco influenced tax and tariff rates in the Central American Common Market

    Directory of Open Access Journals (Sweden)

    Holden Chris

    2011-05-01

    Full Text Available Abstract Background Transnational tobacco companies (TTCs may respond to processes of regional trade integration both by acting politically to influence policy and by reorganising their own operations. The Central American Common Market (CACM was reinvigorated in the 1990s, reflecting processes of regional trade liberalisation in Latin America and globally. This study aimed to ascertain how British American Tobacco (BAT, which dominated the markets of the CACM, sought to influence policy towards it by member country governments and how the CACM process impacted upon BAT's operations. Methods The study analysed internal tobacco industry documents released as a result of litigation in the US and available from the online Legacy Tobacco Documents Library at http://legacy.library.ucsf.edu/. Documents were retrieved by searching the BAT collection using key terms in an iterative process. Analysis was based on an interpretive approach involving a process of attempting to understand the meanings of individual documents and relating these to other documents in the set, identifying the central themes of documents and clusters of documents, contextualising the documentary data, and choosing representative material in order to present findings. Results Utilising its multinational character, BAT was able to act in a coordinated way across the member countries of the CACM to influence tariffs and taxes to its advantage. Documents demonstrate a high degree of access to governments and officials. The company conducted a coordinated, and largely successful, attempt to keep external tariff rates for cigarettes high and to reduce external tariffs for key inputs, whilst also influencing the harmonisation of excise taxes between countries. Protected by these high external tariffs, it reorganised its own operations to take advantage of regional economies of scale. In direct contradiction to arguments presented to CACM governments that affording the tobacco industry

  4. 'A major lobbying effort to change and unify the excise structure in six Central American countries': How British American Tobacco influenced tax and tariff rates in the Central American Common Market.

    Science.gov (United States)

    Holden, Chris; Lee, Kelley

    2011-05-19

    Transnational tobacco companies (TTCs) may respond to processes of regional trade integration both by acting politically to influence policy and by reorganising their own operations. The Central American Common Market (CACM) was reinvigorated in the 1990s, reflecting processes of regional trade liberalisation in Latin America and globally. This study aimed to ascertain how British American Tobacco (BAT), which dominated the markets of the CACM, sought to influence policy towards it by member country governments and how the CACM process impacted upon BAT's operations. The study analysed internal tobacco industry documents released as a result of litigation in the US and available from the online Legacy Tobacco Documents Library at http://legacy.library.ucsf.edu/. Documents were retrieved by searching the BAT collection using key terms in an iterative process. Analysis was based on an interpretive approach involving a process of attempting to understand the meanings of individual documents and relating these to other documents in the set, identifying the central themes of documents and clusters of documents, contextualising the documentary data, and choosing representative material in order to present findings. Utilising its multinational character, BAT was able to act in a coordinated way across the member countries of the CACM to influence tariffs and taxes to its advantage. Documents demonstrate a high degree of access to governments and officials. The company conducted a coordinated, and largely successful, attempt to keep external tariff rates for cigarettes high and to reduce external tariffs for key inputs, whilst also influencing the harmonisation of excise taxes between countries. Protected by these high external tariffs, it reorganised its own operations to take advantage of regional economies of scale. In direct contradiction to arguments presented to CACM governments that affording the tobacco industry protection via high cigarette tariffs would safeguard

  5. Relationship Marketing in Legal Services Marketing Strategy

    Directory of Open Access Journals (Sweden)

    Audronė Androšiūnaitė

    2013-04-01

    Full Text Available The article defines the concept of professional services and evaluates the extent, to which legal services could be understood as professional services. In addition, literature analysis in the relationship marketing is presented as well as conclusions on the method for the use of relationship marketing in the development of legal services marketing strategy. Strategies of professional services marketing are completely different from other services marketing because of relations with current clients and competitors, also – singularity of the professional services.Article in Lithuanian

  6. Marketing Audit A Systematic and Comprehensive Marketing Examination

    Directory of Open Access Journals (Sweden)

    Abdullah Al Fahad

    2015-07-01

    Full Text Available Abstract-The growing complexity of the current market environment needs a more systematic evaluation process that how organizational marketing performance deals with the dynamic market. This paper point out the benefit of marketing audit to deals with systematic evaluation of plans objectives strategies activities and organizational structure as well as marketing staff. Recent study has portrayed a broader conceptualization of effectiveness of using marketing audit. Through this paper we want to bring into focus the broad and different aspects of marketing audit that can help the organization its strength and weakness. The paper suggests that marketing audit should use as a mechanism to evaluate the entire marketing system.

  7. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    The central bank toughens its effort to tame inflation by raising interest rates for the second time in 2010. The government rolls back some of its stimulus measures for the auto market, taking heat out of the red-hot industry. Chinese exporters are facing serious headwinds despite increased Christmas orders. Industrial enterprises continue to gain steam, with their January-to-November profits growing 49.4 percent year on year. The accounting firm PwC expects China to experience a consumption boom over the next few years.

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    By ordering another hike of the reserve requirement ratio, China is sparing no effort to dampen inflation. The central bank starts a trial currency program, under which qualified Chinese companies can settle their overseas direct investments in Chinese currency, the yuan. China remains the largest foreign holder of U.S. Treasury securities, even after shedding $11.2 billion in November 2010. State-owned enterprises reap handsome profits, drawing strength from the buoyant economy. China has become the country with the most installed wind power capacity worldwide. Due to the possibility of a sluggish auto market starting this year, private automaker BYD plans to cut its dealership in 2011.

  9. Market Watch

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    The Chinese banking regulator ordered banks to write off bad debts that resulted from the massive earthquake as part of its disaster relief efforts.Domestic oil giants experienced huge losses in their refining operations,pulling down the overall profitability of major state-owned companies. Chinese airlines increased fuel surcharges for international flights as the price of international crude oil continued to soar. The property market is being reshuffled with large developers devouring small ones.And the government has cut import duties on many types of goods to maintain stable domestic supplies.

  10. Telecommunication service markets through the year 2000 in relation to millimeter wave satellite systems

    Science.gov (United States)

    Stevenson, S. M.

    1979-01-01

    NASA is currently conducting a series of millimeter wave satellite system market studies to develop 30/20 GHz satellite system concepts that have commercial potential. Four contractual efforts were undertaken: two parallel and independent system studies and two parallel and independent market studies. The marketing efforts are focused on forecasting the total domestic demand for long haul telecommunications services for the 1980-2000 period. Work completed to date and reported in this paper include projections of: geographical distribution of traffic; traffic volume as a function of urban area size; and user identification and forecasted demand.

  11. Evolved Expendable Launch Vehicle: DOD Is Assessing Data on Worldwide Launch Market to Inform New Acquisition Strategy

    Science.gov (United States)

    2016-07-22

    Worldwide Launch Market to Inform New Acquisition Strategy Dear Mr. Chairman: This report formally transmits the information we provided in a briefing on...efforts to incorporate consideration of the global launch market into the next Evolved Expendable Launch Vehicle (EELV) program acquisition strategy . The...current and predicted military, civil and commercial launch markets into its acquisition strategy , we obtained information from Air Force and DOD

  12. Sport event marketing plan

    Directory of Open Access Journals (Sweden)

    Gašović Milan

    2007-01-01

    Full Text Available A marketing plan details how an event organization will compete in the marketplace in terms of its service offerings, promotions and evaluation. During the first stage of the marketing plan process, a number of its consumers (current, former and prospective and competitors. Marketing objectives are developed and implemented using an action plan. The marketing plan objectives are evaluated using an objective-discrepancy approach to determine the extent to which they were attained.

  13. Characterizing customers at medical center farmers’ markets1

    Science.gov (United States)

    Kraschnewski, Jennifer L.; George, Daniel R.; Rovniak, Liza S.; Monroe, Diana L.; Fiordalis, Elizabeth; Bates, Erica

    2014-01-01

    Approximately 100 farmers’ markets operate on medical center campuses. Although these venues can uniquely serve community health needs, little is known about customer characteristics and outreach efforts. Intercept survey of markets and market customers between August 2010-October 2011 at three medical centers in different geographic regions of the US: Duke University Medical Center, Cleveland Clinic, and Penn State Hershey Medical Center were conducted. Markets reported serving 180–2000 customers per week and conducting preventive medicine education sessions and community health programs. Customers (n=585) across markets were similar in sociodemographic characteristics – most were middle-aged, white, and female, who were employees of their respective medical center. Health behaviors of customers were similar to national data. The surveyed medical center farmers’ markets currently serve mostly employees; however, markets have significant potential for community outreach efforts in preventive medicine. If farmers’ markets can broaden their reach to more diverse populations, they may play an important role in contributing to community health. PMID:24421001

  14. Navy superconductivity efforts

    Science.gov (United States)

    Gubser, D. U.

    1990-04-01

    Both the new high temperature superconductors (HTS) and the low temperature superconductors (LTS) are important components of Navy's total plan to integrate superconductivity into field operational systems. Fundamental research is an important component of the total Navy program and focuses on the HTS materials. Power applications (ship propulsion, etc.) use LTS materials while space applications (MMW electronics, etc.) use HTS materials. The Space Experiment being conducted at NRL will involve space flight testing of HTS devices built by industry and will demonstrate the ability to engineer and space qualify these devices for systems use. Another important component of the Navy's effort is the development of Superconducting Quantum Interference Device (SQUID) magnetometers. This program will use LTS materials initially, but plans to implement HTS materials as soon as possible. Hybrid HTS/LTS systems are probable in many applications. A review of the status of the Navy's HTS materials research is given as well as an update on the Navy's development efforts in superconductivity, with particular emphasis on the related SDIO sponsored program on HTS applications.

  15. Navy superconductivity efforts

    Science.gov (United States)

    Gubser, D. U.

    1990-01-01

    Both the new high temperature superconductors (HTS) and the low temperature superconductors (LTS) are important components of Navy's total plan to integrate superconductivity into field operational systems. Fundamental research is an important component of the total Navy program and focuses on the HTS materials. Power applications (ship propulsion, etc.) use LTS materials while space applications (MMW electronics, etc.) use HTS materials. The Space Experiment being conducted at NRL will involve space flight testing of HTS devices built by industry and will demonstrate the ability to engineer and space qualify these devices for systems use. Another important component of the Navy's effort is the development of Superconducting Quantum Interference Device (SQUID) magnetometers. This program will use LTS materials initially, but plans to implement HTS materials as soon as possible. Hybrid HTS/LTS systems are probable in many applications. A review of the status of the Navy's HTS materials research is given as well as an update on the Navy's development efforts in superconductivity, with particular emphasis on the related SDIO sponsored program on HTS applications.

  16. World helicopter market study

    Science.gov (United States)

    Cleary, B.; Pearson, R. W.; Greenwood, S. W.; Kaplan, L.

    1978-01-01

    The extent of the threat to the US helicopter industry posed by a determined effort by foreign manufacturers, European companies in particular, to supply their own domestic markets and also to penetrate export markets, including the USA is assessed. Available data on US and world markets for civil and military uses are collated and presented in both graphic and tabular form showing the past history of production and markets and, where forecasts are available, anticipated future trends. The data are discussed on an item-by-item basis and inferences are drawn in as much depth as appears justified.

  17. Internet marketing 401.

    Science.gov (United States)

    Miller, Ryan J

    2010-11-01

    For facial plastic surgeons who are already realizing increased patient consultation requests from their online marketing efforts, the primary concern often becomes implementing additional tactics and strategies that can keep their online marketing fresh, relevant, and effective. This article creates a framework for evaluating advanced online marketing opportunities by analyzing each opportunity according to the variables of possible return, average cost to implement, probability of success, and implementation time. Within this framework, 11 distinct tactics are discussed, with special emphasis on the most common marketing needs and challenges of facial plastic surgery practices.

  18. 商洛市农家乐网络营销模式现状及对策%Farmhouse Holiday in Shangluo City Current Situation and Countermeasures of Network Marketing Model

    Institute of Scientific and Technical Information of China (English)

    田祎

    2013-01-01

    @@@@Internet marketing gradually becoming an important marketing mode of modern farmhouse tourism, For an analysis of two main Sectors between Current network-marketing situation of farmhouse in shangluo city and Restricting shangluo farmhouse holiday network-marketing, also given a concrete solutions in the way in order to make better development prospects in the futures .%网络营销逐渐成为现代农家乐旅游的重要营销模式,针对商洛市农家乐目前的营销状况以及制约商洛农家乐网络营销的主要因素两个方面进行了分析,并提出了具体的解决方案,以期使商洛农家乐具有更好的发展前景.

  19. Emerging Markets: The Markets of the future

    OpenAIRE

    2012-01-01

    This article introduces emerging markets, their history, current developments, and future trends. To do this, it first analyses the origin of the “emerging markets” name, a list of potential markets to be included in the emerging category, and the flows of trade and investments along with their share in the world’s economy. It continues by studying the main characteristics of emerging markets and the distinctive features of local players. The article concludes by exploring two growing trends ...

  20. Cassini launch contingency effort

    Science.gov (United States)

    Chang, Yale; O'Neil, John M.; McGrath, Brian E.; Heyler, Gene A.; Brenza, Pete T.

    2002-01-01

    On 15 October 1997 at 4:43 AM EDT, the Cassini spacecraft was successfully launched on a Titan IVB/Centaur on a mission to explore the Saturnian system. It carried three Radioisotope Thermoelectric Generators (RTGs) and 117 Light Weight Radioisotope Heater Units (LWRHUs). As part of the joint National Aeronautics and Space Administration (NASA)/U.S. Department of Energy (DoE) safety effort, a contingency plan was prepared to address the unlikely events of an accidental suborbital reentry or out-of-orbital reentry. The objective of the plan was to develop procedures to predict, within hours, the Earth impact footprints (EIFs) for the nuclear heat sources released during the atmospheric reentry. The footprint predictions would be used in subsequent notification and recovery efforts. As part of a multi-agency team, The Johns Hopkins University Applied Physics Laboratory (JHU/APL) had the responsibility to predict the EIFs of the heat sources after a reentry, given the heat sources' release conditions from the main spacecraft. (No ablation burn-through of the heat sources' aeroshells was expected, as a result of earlier testing.) JHU/APL's other role was to predict the time of reentry from a potential orbital decay. The tools used were a three degree-of-freedom trajectory code, a database of aerodynamic coefficients for the heat sources, secure links to obtain tracking data, and a high fidelity special perturbation orbit integrator code to predict time of spacecraft reentry from orbital decay. In the weeks and days prior to launch, all the codes and procedures were exercised. Notional EIFs were derived from hypothetical reentry conditions. EIFs predicted by JHU/APL were compared to those by JPL and US SPACECOM, and were found to be in good agreement. The reentry time from orbital decay for a booster rocket for the Russian Progress M-36 freighter, a cargo ship for the Mir space station, was predicted to within 5 minutes more than two hours before reentry. For the

  1. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT: China’s stock market must have a touch of spring fever. Just two weeks ago, the number of new fund accounts in January surged to 1.85 million, five times more than the same period of the previous year. But a week later fund management companies suffered from customers pulling out. Experts warned of a bubble in the stock market but securities companies seemed confident. Meanwhile, Agricultural Bank of China has a lot more spring in its step toward listing. Seeing three other Big Four banks being list- ed, Agricultural Bank of China certainly doesn’t want to be left behind. It is sparing no efforts in delving into its inner problems and the Big Four banks will likely enjoy a complete family reunion in the stock markets in 2008. In other news, China’s no spring chicken. It knows its way around the international trade game, and is dealing with unfair trade allegations from both the United States and the European Union. China is also fighting back, protecting itself from dumping from other nations as well. Finally, Lenovo isn’t full of the joys of spring. Its lack of profitability in America is becoming an eyesore on the company’s financial reports. By LIU YUNYUN

  2. Digital Marketing for Russian Market. Case: Wild Taiga

    OpenAIRE

    Khmelevskoy, Sergey

    2015-01-01

    The thesis is aimed to develop suitable digital marketing strategy for Wild Taiga in order to target the Russian tourists efficiently, using different marketing tools based on integrated marketing communications principle. Effort have been made for practical orientation of this project with a strong theoretical part and analytical thinking. Theoretical framework includes analysis of digital marketing in contexts of tourism as well as Wild Taiga network. In order to discover the efficient ...

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China’s exports are tapering off as the world economy teeters,but investment and consumption have maintained momentum, offsetting the impact of weakening exports. The auto market continues cooling as the with drawal of policy incentives pours cold water on buyers’interest. A bright spot is the ecommerce sector, which reported surprisingly brisk growth in the third quarter. China’s industries are currently the world’s most competitive, but the road ahead will be a bumpy one.

  4. Optimal Work Effort and Monitoring Cost

    Directory of Open Access Journals (Sweden)

    Tamara Todorova

    2012-12-01

    Full Text Available Using a simple job market equilibrium model we study the relationship between work effort and monitoring by firms. Some other determinants of work effort investigated include the educational level of the worker, the minimum or start-up salary as well as the economic conjuncture. As common logic dictates, optimal work effort increases with the amount of monitoring done by the employer. Quite contrary to common logic, though, we find that at the optimum employers observe and control good workers much more stringently and meticulously than poor workers. This is because under profit maximization most of the employer’s profit and surplus result from good workers and he risks losing a large amount of profit by not observing those. Managers monitor strictly more productive workers, fast learners and those starting at a higher autonomous level of monitoring, as those contribute more substantially to the firm’s profit.

  5. Breckinridge Project, initial effort

    Energy Technology Data Exchange (ETDEWEB)

    None, None

    1982-09-01

    Report III, Volume 1 contains those specifications numbered A through J, as follows: General Specifications (A); Specifications for Pressure Vessels (C); Specifications for Tanks (D); Specifications for Exchangers (E); Specifications for Fired Heaters (F); Specifications for Pumps and Drivers (G); and Specifications for Instrumentation (J). The standard specifications of Bechtel Petroleum Incorporated have been amended as necessary to reflect the specific requirements of the Breckinridge Project, and the more stringent specifications of Ashland Synthetic Fuels, Inc. These standard specifications are available to the Initial Effort (Phase Zero) work performed by all contractors and subcontractors. Report III, Volume 1 also contains the unique specifications prepared for Plants 8, 15, and 27. These specifications will be substantially reviewed during Phase I of the project, and modified as necessary for use during the engineering, procurement, and construction of this project.

  6. THE ROLE OF MARKETING IN CORPORATE COMPETITIVENESS: MARKETING PRACTICE ANALYSIS OF HUNGARIAN COMPANIES

    OpenAIRE

    Kenesei, Zsófia; Gyulavári, Tamás; László SEER

    2013-01-01

    The objective of this article is to analyse the marketing practice of Hungarian companies. On the one hand, the role of marketing function in the company has been revealed, and on the other hand the relationship between marketing efforts and market performance has been investigated. In frame of the Hungarian Competitiveness Studies, 300 marketing executives were surveyed to rate the marketing practice of their companies, concentrating on branding, pricing policy, applied marketing channels an...

  7. THE ROLE OF MARKETING IN CORPORATE COMPETITIVENESS: MARKETING PRACTICE ANALYSIS OF HUNGARIAN COMPANIES

    OpenAIRE

    Zsófia KENESEI; Gyulavári, Tamás; László SEER

    2013-01-01

    The objective of this article is to analyse the marketing practice of Hungarian companies. On the one hand, the role of marketing function in the company has been revealed, and on the other hand the relationship between marketing efforts and market performance has been investigated. In frame of the Hungarian Competitiveness Studies, 300 marketing executives were surveyed to rate the marketing practice of their companies, concentrating on branding, pricing policy, applied marketing channels an...

  8. Marketing metrics for medical practices.

    Science.gov (United States)

    Zahaluk, David; Baum, Neil

    2012-01-01

    There's a saying by John Wanamaker who pontificated, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half". Today you have opportunities to determine which parts of your marketing efforts are effective and what is wasted. However, you have to measure your marketing results. This article will discuss marketing metrics and how to use them to get the best bang for your marketing buck.

  9. Operationalizing strategic marketing.

    Science.gov (United States)

    Chambers, S B

    1989-05-01

    The strategic marketing process, like any administrative practice, is far simpler to conceptualize than operationalize within an organization. It is for this reason that this chapter focused on providing practical techniques and strategies for implementing the strategic marketing process. First and foremost, the marketing effort needs to be marketed to the various publics of the organization. This chapter advocated the need to organize the marketing analysis into organizational, competitive, and market phases, and it provided examples of possible designs of the phases. The importance and techniques for exhausting secondary data sources and conducting efficient primary data collection methods were explained and illustrated. Strategies for determining marketing opportunities and threats, as well as segmenting markets, were detailed. The chapter provided techniques for developing marketing strategies, including considering the five patterns of coverage available; determining competitor's position and the marketing mix; examining the stage of the product life cycle; and employing a consumer decision model. The importance of developing explicit objectives, goals, and detailed action plans was emphasized. Finally, helpful hints for operationalizing the communication variable and evaluating marketing programs were provided.

  10. Marketing ACE in Victoria.

    Science.gov (United States)

    2001

    This publication presents options raised through various forums for marketing adult and community education (ACE) in Victoria, Australia, and suggested strategies. After an introduction (chapter 1), chapters 2 and 3 provide a broad view of the current situation for marketing ACE. Chapter 2 discusses general issues in the current position--ACE…

  11. 我国SNS营销现状与发展趋势研究%Study on the Current Status and Development Trend of SNS Marketing in China

    Institute of Scientific and Technical Information of China (English)

    刘宪立; 杨蔚

    2015-01-01

    From aspects of SNS marketing connotations,marketing tools,marketing strategies, and marketing evaluation,etc.,this paper analyzes some representative literature results, reveals the progress of the research on SNS marketing in China, and probes into the development trend of SNS marketing in China, including the dynamic recognition of SNS marketing, the deepening connection between commercial intelligent method and social platform, the microscopic verification of marketing strategy, and the diversification of evaluation thoughts.%从SNS营销内涵、营销工具、营销策略和营销评价等方面对有代表性的文献成果进行了分析,揭示了我国SNS营销的研究进展,探讨了我国SNS营销的发展趋势,包括SNS营销认识动态化、商务智能方法和社交平台结合深入化、营销策略微观化、评价思路多元化.

  12. Marketing; Il marketing

    Energy Technology Data Exchange (ETDEWEB)

    Muscigna, M. [ENEA, Centro Ricerche Casaccia, S. Maria di Galeria, RM (Italy). Dipt. Innovazione

    1999-07-01

    The report discusses marketing strategies oriented to the organizations and analyzes its critical factors, which determine the success of the organization activity. [Italian] Il rapporto analizza i caratteri delle strategie del marketing orientato all'impresa. Vengono infine analizzati i fattori critici che determinano il successo o l'insuccesso delle scelte aziendali.

  13. NOKIA MOBILE PHONE MARKETING IN CHINA

    OpenAIRE

    He, Yayi

    2012-01-01

    The goal of my thesis is to analyze the Nokia mobile’s sales in the Chinese market, including product type, product competitiveness, market awareness, price difference, market segmentation, market position, and market share. This thesis provides the market research indicating the sales, competitors, Nokia’s market strategy, the environment analysis and a SWOT analysis of Chinese market. The final part of my thesis is the description of the current situation of Nokia in addition to suggestions...

  14. 我国农村中药市场现状及对策%Current Situation and Countermeasures of China’s Rural Drug Market

    Institute of Scientific and Technical Information of China (English)

    杨曦; 莫颖宁; 顾正位

    2015-01-01

    目的:了解我国农村中药市场存在的突出问题并提出解决对策。方法:采用文献研究、内容分析的方法,结合相关法律法规,对2015年有关农村中药市场研究的文献进行归纳与分析。结果:目前农村药品市场规模小,分布广,用药安全存在隐患;药品价格不稳;农村医药整体消费低,法律意识淡薄,普遍存在用药不合理;药品从业人员素质偏低,定点医疗落后或不完善。结论:在建设社会主义新农村进行的同时,不仅要让农村的表面变化,还要推进农村医疗机构药品管理法制化道路,包括加强药品价格管理,营造良好的农村用药环境,加强药品相关知识宣传培训力度,不断提升药品监管水平和质量,建立多形式医疗保障制度,提高农民的健康水平,使我国农村中药市场井然有序发展。%Objective:To investigate outstanding problems of Traditional Chinese Medicine (TCM)market of our country and put forward solutions.Methods:We summarized and analyzed literature on country drug market of this year,with literature research and contents analysis combined with related laws and legislations.Results:We found that current TCM market was characterized by small scale,wide spread,drug use safety hazard,unstable price,lower general consumption level of country drugs,faint legal consciousness,widespread irrational use of drugs,lower quality of medicine practitioners, poor appointed medical situations.Conclusion:With the Construction of Socialistic New Country,we should not only alter the countryside superficially,but also promote rural medical institutions and drug management legalization path,including strengthening drug price management,improving drug attack mode.To strengthen publicity and study of drug use knowledge, we should increase comprehensive quality of medicine practitioners,establish multi-form medical insurance system and improve farmers

  15. Marketing audit reveals holes and opportunities.

    Science.gov (United States)

    Pearson, E

    1990-07-01

    The marketing department is an essential function of the hospital. But do you know if your marketing efforts are meeting your institution's objectives? An audit of the department is as essential as any other part of the marketing plan. The author tells you "how" and "why" you should seek the services of an auditor to examine your marketing function.

  16. Swedish nuclear waste efforts

    Energy Technology Data Exchange (ETDEWEB)

    Rydberg, J.

    1981-09-01

    After the introduction of a law prohibiting the start-up of any new nuclear power plant until the utility had shown that the waste produced by the plant could be taken care of in an absolutely safe way, the Swedish nuclear utilities in December 1976 embarked on the Nuclear Fuel Safety Project, which in November 1977 presented a first report, Handling of Spent Nuclear Fuel and Final Storage of Vitrified Waste (KBS-I), and in November 1978 a second report, Handling and Final Storage of Unreprocessed Spent Nuclear Fuel (KBS II). These summary reports were supported by 120 technical reports prepared by 450 experts. The project engaged 70 private and governmental institutions at a total cost of US $15 million. The KBS-I and KBS-II reports are summarized in this document, as are also continued waste research efforts carried out by KBS, SKBF, PRAV, ASEA and other Swedish organizations. The KBS reports describe all steps (except reprocessing) in handling chain from removal from a reactor of spent fuel elements until their radioactive waste products are finally disposed of, in canisters, in an underground granite depository. The KBS concept relies on engineered multibarrier systems in combination with final storage in thoroughly investigated stable geologic formations. This report also briefly describes other activities carried out by the nuclear industry, namely, the construction of a central storage facility for spent fuel elements (to be in operation by 1985), a repository for reactor waste (to be in operation by 1988), and an intermediate storage facility for vitrified high-level waste (to be in operation by 1990). The R and D activities are updated to September 1981.

  17. Prioritisation of Marketing Investments in Different Types of Marketing Functions

    DEFF Research Database (Denmark)

    Martensen, Anne; Mouritsen, Jan

    2015-01-01

    To elucidate how the marketing function's efforts influence the company's results, marketing functions are classified according to their role mix. The impact of the types is studied on the basis of an empirical study among 395 marketing managers. The study identifies four types of marketing...... the company's results, but there is considerable variation in the composition of the roles within each type of marketing function, their use and impact on the company's results. The findings of this study indicate that marketing functions are heterogeneous, and the effect achieved from investing in any given...... role therefore varies. The primary managerial implication is a need for prioritisation of the marketing roles with a view to maximise the marginal impact on the company's results, but also to decide if the marketing function would benefit from shifting between different types of marketing functions...

  18. Paving the way for "distinguished marketing"

    NARCIS (Netherlands)

    Leeflang, Peter

    Over the last six decades, marketing concepts, tools, and knowledge have gone through tremendous developments. A general trend toward formalization has affected orientation and decision making and has clarified the relationship between marketing efforts and performance measures. This evolution has

  19. Is Effort Praise Motivational? The Role of Beliefs in the Effort-Ability Relationship

    Science.gov (United States)

    Lam, Shui-fong; Yim, Pui-shan; Ng, Yee-lam

    2008-01-01

    In two studies, we investigated how beliefs in the effort-ability relationship moderated the effects of effort praise on student motivation. Study 1 showed that the more the participants believed that effort and ability were related positively (the positive rule) versus related negatively (the inverse rule), the more they would have positive…

  20. 乌克兰汽车市场现状及我国汽车进入当地对策%Current Situation of Ukraine Auto Market and Countermeasures for Chinese Auto's Access to Ukraine Market

    Institute of Scientific and Technical Information of China (English)

    沈庆

    2012-01-01

    Abstract:As Eastern Europe has become a key export market for China's complete vehicles, getting to know this market and its policy becomes an urgent need for Chinese auto enterprises. Through introducing the auto industry, market and relevant policies of Ukraine as well as analyzing Chinese automobiles sold in Ukrainian market, the paper puts forward several suggestions, including strengthening the establishment of after-sales service system and speeding up the localization production of complete vehicles, which are of great significance in helping Chinese auto enterprises expand the Ukrainian market.%东欧市场已经成为我国重要的整车出口市场,我国汽车企业急需了解东欧汽车市场及政策信息、文章通过介绍乌克兰汽车产业、市场和相关政策情况,深入分析我国汽车产品在乌克兰市场情况,提出了企业应加强售后服务体系建设和加快整车本地化生产等建议,对帮助我国汽车企业开拓乌克兰市场具有非常重要的指导意义.

  1. Marketing Plan and Marketing Research for KUAS Game Studies

    OpenAIRE

    Tukiainen, Reno

    2012-01-01

    This thesis was commissioned by Tieto^2 Project. The aim of the thesis was to study higher education marketing, including marketing planning and marketing research, from the point of view of marketing Kajaani University of Applied Sciences game study programmes. After the relevant theoretical literature was reviewed, a marketing research was conducted by interviewing current KUAS game students and new applicants who had applied for KUAS game studies in the spring of 2012. Based on the analyse...

  2. Does market size matter?

    OpenAIRE

    Harry Bloch; B. Curtis Eaton; R. Rothschild

    2013-01-01

    In their efforts to create a position in a market, and to maintain that position, firms make positioning investments of various sorts, in R&D, plant, advertising, and location, or more generally, in product development and maintenance. The heart of this paper is the hypothesis that the success of these positioning investments is not assured. In an environment where the success of positioning investments is stochastic, the positioning game played by firms that compete to serve a market is nece...

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The central bank on November 19 ordered commercial banks to set aside an additional 0.5 percent of their reserves amid looming inflationary risks.Investors are on the defense and preparing for the worst by buying up gold as a safe haven against inflation and market uncertainties.China’s stateowned enterprises earned a combined profit of 1.626 trillion yuan($245 billion) from January to October this year,soaring 44.8 percent year on year.In a push into renewable energies,China should enhance efforts in hydropower,wind power and inter-provincial trade,as well as green electricity schemes,said the World Bank.The aviation industry booms as air traffic increases.

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Robust economic figures for January 2010 showed the Chinese economy had rebounded to pre-financial crisis levels. Inflation indexes, CPI and PPI, were both within a positive territory. Foreign trade recently took off, with imports growing much faster than exports. Foreign direct investments in China have resumed positive growth. But skyrocketing housing prices, partly jacked up by excess liquidity in the market, pose an imminent risk to economic stability and development. China’s sovereign wealth fund has started buying stocks in traditional companies, like hi-tech and media, instead of merely investing in financial institutions to diversify its portfolio. China will build more nuclear power reactors this year as part of its green efforts.

  5. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:In the final week of June, the Chinese stock market relaxed from its previous buoyant spirit as the Shanghai Composite Index lingered around 4,000 points. It is widely suspected the index might not surpass the peak 4,334 points soon though institutional investors remain optimistic about the bullish trend. Large industrial enterprises reaped record profits in the first five months of this year. The con- sumer price index of June is expected to be lower than 3 per-cent due to decreases in grain prices. Government financial revenue soared 24 percent in the first five months. In the meantime, China Development Bank sold 5 billion in yuan bonds to Hong Kong in an effort to boost mainland infrastructure construction. In the retailing sector, the Wahaha vs. Danone dispute over trademark issues hasn’t ended and Wahaha decided to file a countersuit against Danone. By LIU YUNYUN

  6. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The Chinese economy is likely to see a mild slowdown as its largest trade partner-the EU-suffers from a sovereign debt crisis and as the Chinese Government cracks down on the blistering property market.Steelmaker Ansteel is set to merge with smaller rival Pangang in a government effort to consolidate the country’s steel industry.China’s largest oil refiner Sinopec aims to expand its oil refining capacities to feed the buoyant domestic economy.Credit cards become a "must have" for numerous Chinese consumers,but concerns linger over risks of bad debt.E-commerce in China blossoms,with B2B trade leading the tide.

  7. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    TO THE POINT: Expectations are high for China’s online advertising market after a successful ad year in 2009. Thermal power generators are feeling the chill of snow storms that are causing coal prices to increase.Small steel makers have come under financial pressures as the demands for their steel bars diminish. The overall manufacturing sector has maintained an upward momentum, as evidenced by surges of purchasing managers’index. The National Energy Administration issued a report detailing the energy composition of the country at the end of 2009. China’s top consumer-to-consumer auction site, Taobao.com, entered an agreement with Hunan Satellite Television Station in an effort to diversify its online shopping busi-ness. A report from China Export & Credit Insurance Corp. cautions of asecond economic down turn in Europe and sub-Saharan Africa.

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Nuclear power projects under construction in China in 2009 were the most numerous in the world in terms of installed capacity. Chinese telecom operators geared up for 3G competition as the market is expected to grow with an improved network and wider consumer acceptance. Chinese tourists to France overtook Russians to become the biggest spenders in duty-free stores. Mainland travelers to Hong Kong are expected to contribute 30 percent to the region’s Spring Festival consumption. This year’s Boao Forum for Asia, an Asian version of the World Economic Forum, will focus on environmental efforts and the green economy. Insurers reaped a bumper harvest in 2009 as reflected in their surging profits.

  9. RECOMMENDATIONS REGARDING THE INSTITUTIONALIZATION OF MARKETING RESEARCH ACTIVITY IN ROMANIAN MICROCREDIT ORGANIZATIONS

    Directory of Open Access Journals (Sweden)

    Savescu Roxana Florenta

    2012-12-01

    Full Text Available As they mature, microcredit organizations in Romania are becoming aware of the importance of marketing in their current activities. Although marketing interventions should be considered important on all types of markets, the reality is that micro-credit companies in Romania have a limited institutional capacity to develop and implement marketing programs. This implies that marketing efforts should be focused and marketing needs should be prioritized, according to the appropriate level of market development (developing markets, growth markets and mature markets. The paper presents the results of an exploratory marketing research study regarding the marketing activity performed by microfinance institutions in Romania. The purpose of the research was to identify courses of action to institutionalize marketing research in the current activity of the subjects analyzed. It has been our intention to give a very practical dimension to the recommendations regarding the marketing information useful for microcredit organizations and categories of marketing research needing to be conducted regularly, making them applicable within the specific Romanian environment. Given the fact that on a national level scientific concerns about microfinance in Romania, in general or about marketing in the field of microfinance in particular are almost nonexistent, this thesis can be regarded as an innovation. This conclusion comes both from the investigation of existing literature and from the author's interviews with managers of microfinance institutions who have argued that this was the first time when Romanian academic institutions got interested in this sector. Potential beneficiaries of the results of this study are: managers of microcredit organizations interested in the development and sustainability of the institutions they manage; various national and international organizations interested in designing technical assistance programs in the areas identified as being

  10. Research on the Current Supply-and-Demand of Fitness and Recreation Market in Hebei Province%河北省体育健身娱乐市场供求现状研究

    Institute of Scientific and Technical Information of China (English)

    赵文阁; 王立男

    2012-01-01

    运用文献资料、问卷调查、观察、数理统计、逻辑分析等研究方法,对河北省体育健身娱乐市场的供求状况进行了调查分析,揭示了市场的现状特征及存在的问题,并据此提出了拓展河北省体育健身娱乐市场的若干对策。%This study investigates the current market in its supply and demand of the fitness and recreation supplies.The research methodology takes the forms of documentation,questionnaires,observation,mathematical statistics and logical analysis.The results reveal the present features of market and the existing problems.Moreover,it provides strategies and solutions for exploiting the fitness and recreation market in Hebei Province.

  11. MARKETING GREEN BUSINESS

    OpenAIRE

    NEGISHI, Keiko

    2012-01-01

    A large number of businesses have implemented sustainability and corporate responsibility programs in the last five to ten years, mostly in the absence of immediate regulatory or carbon pricing pressure. In this paper, I examine the incentives for companies to engage in these sustainability efforts a part of “business as usual,” and the degree to which programs for marketing these efforts build on “marketing as usual.” The business incentives arise from a “leveraging” of business. environment...

  12. The Marketing Audit as a Method of the Evaluation of the Marketing Plan

    Science.gov (United States)

    Vaňa, Kamil; Černá, Ľubica

    2012-12-01

    The growing complexity of the current market environment needs a more systematic evaluation process of the organizational marketing performance to deal with the dynamic market. This paper deals with marketing audit as a comprehensive assessment of all angles of marketing operation in an organization and also deals with systematic evaluation of plans, objectives, strategies, activities and organizational structure as well as marketing staff.

  13. Effort Levels of Capital-constrained Retailer under Bank Financing

    Institute of Scientific and Technical Information of China (English)

    Xiaojing LIU; Xingzheng AI; Xiaowo TANG

    2015-01-01

    In a supply chain with a retailer confronted with financial constraints,impacts on profits of the supply chain can be alleviated by increasing the retailer’s efforts and market demand through external financing( bank). If the cost of bank lending is not very high,the capitalconstrained retailer can borrow money and make efforts. The reduction of bank interest rates,however,increases the retailer’s efforts. We prove that there is a unique equilibrium point between the retailers. We find out the optimal interest rate of the bank and the optimal efforts by the retailer through numerical analysis and verify validity of the results.

  14. Effort rights-based management

    DEFF Research Database (Denmark)

    Squires, Dale; Maunder, Mark; Allen, Robin

    2017-01-01

    Effort rights-based fisheries management (RBM) is less widely used than catch rights, whether for groups or individuals. Because RBM on catch or effort necessarily requires a total allowable catch (TAC) or total allowable effort (TAE), RBM is discussed in conjunction with issues in assessing fish...

  15. PEACE MARKETING

    OpenAIRE

    2015-01-01

    Peace marketing is a new concept which could be part of the category of the public international marketing  and it is, at the same time, a non-profit marketing. The concept of peace marketing is a new one, but one that should be developed because our future depends on the efficiency of the marketing campaigns for peace.

  16. Towards an E-market Model

    DEFF Research Database (Denmark)

    Ivang, Reimer; Hinson, Robert; Somasundaram, Ramanathan

    2006-01-01

    Purpose: Seeks to argue that there are problems associated with e-market definitive efforts and consequently seeks proposes a new e-market model. Design/methodology/Approach: Paper based largely on literature survey and an assessment of the existing e-market conceptualizations. Findings: Based...... on the literature survey and ídentification of gaps in the present e-market definitive models, the authors postulate a preliminary e-market reference model. Originality/ Value: Through synthesizing the e-market literature, and by taking into account contemporary e-market developments, key dimensions that define...... an e-market are identified and explained...

  17. Strategic marketing, part 2: the 4 P's of marketing.

    Science.gov (United States)

    Lexa, Frank James; Berlin, Jonathan

    2006-04-01

    Marketing and branding are critical business functions that are often ignored or misapplied in the health care sector. Radiology professionals are facing unprecedented competition, turf battles, and other pressures. One tool that can help in meeting this onslaught is to improve your marketing efforts. Some of the most expensive mistakes in marketing (medical and otherwise) are caused by not paying attention to the basics. These "rookie" errors can be avoided by a careful review of the 4 key principles of introductory marketing: product, price, placement, and promotion. This article reviews these concepts as they relate to medical marketing.

  18. Market Watch

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    Ladies and gentlemen, it’s 10.7 percent! All estimations, guesses and doubts came to a close after the National Bureau of Statistics issued the 2006 GDP growth rate.Backed by the booming domestic market, China Mobile has been fearless, determined even to buy a loss-generating Pakistani telecommunications company. Well, all our blessings.As domestic giants spare no effort to “go out,” foreign tycoons show their keen interest in “coming in.” Swiss company UBS AG has seen its dream come true in that it finally won approval from the government to provide comprehensive brokerage services to Chinese customers. Similarly, New York-based insurance company Marsh & McLennan Companies happily announced that it will become the first wholly foreign-owned insurance company operating in China.Meanwhile, there are a lot of mergers in China, but some messy divorces too. Look at this one. The seemingly happy merger ofChangjiang Securities and BNP Paribas broke up soon after their not-so-sweet honeymoon ended.In the transportation sector, Delta Air Lines Inc. is applying for adirect flight between Shanghai and Atlanta in an effort to tap into the vast potential of air services between the two countries.

  19. Marketing of Accommodation Services

    OpenAIRE

    Vydrová, Jana

    2011-01-01

    The objective of this Bachelor's Thesis is to point out specifics in application of marketing instruments in services, particularly in tourism. The thesis also explains which marketing approaches are most appropriate for the hotel businesses and how to be brought into practice. Theoretical findings are subsequently applied to elaborate and evaluate current marketing management of hotel Kamzik. While writing the Thesis, several methods were used -- SWOT analysis of the hotel, analysis of exter...

  20. The health marketing mix

    OpenAIRE

    Pralea, A. R.

    2011-01-01

    The well-known marketing mix of the commercial sector has found its application and has been developing in the non-profit sector. In most of the cases, the techniques and tools of commercial marketing are used to change behaviours in order to achieve social good. The targeted behaviours range widely from environmental ones to health related behaviours. The aim of the current paper is to highlight some of the characteristics of the marketing mix when applied to change health related behaviours...

  1. 2013 Bioenergy Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Schwab, Amy [National Renewable Energy Lab. (NREL), Golden, CO (United States); Moriarty, Kristi [National Renewable Energy Lab. (NREL), Golden, CO (United States); Milbrandt, Anelia [National Renewable Energy Lab. (NREL), Golden, CO (United States); Geiger, Jesse [National Renewable Energy Lab. (NREL), Golden, CO (United States); Lewis, John [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2016-03-28

    This report provides a status of the markets and technology development involved in growing a domestic bioenergy economy as it existed at the end of 2013. It compiles and integrates information to provide a snapshot of the current state and historical trends influencing the development of bioenergy markets. This information is intended for policy-makers as well as technology developers and investors tracking bioenergy developments. It also highlights some of the key energy and regulatory drivers of bioenergy markets.

  2. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    Chinese fund management companies spilled red ink in the first half of 2010 as the stock market turned bearish. The shipbuilding industry regains its lost ground but unsteady seas could capsize hopes for continued success. Chinese property developers’ financing woes are inten- sifying. China Mobile reported modest growth in first-half profits as compe- tition heats up among the telecom giants. Outbound M&A deals, especially those involving natural resources, by Chinese companies in the first half of this year hit a record high. China aims to lift its installed hydropower capac- ity to 300 million kilowatts by 2015 from the current 200 million kilowatts.

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    As illustrated by the current session of the Canton Fair,China’s exports are staging a swift comeback,though uncertainties lie ahead. In its drive toward a more sustainable economy,the country bumps up lending for the western regions and small businesses. Foreign banks are losing ground in China due to a lending spree by local rivals. Online travel agents scramble to pledge the lowest prices for hotels as they tap an over-crowded market. Also under pressure is China Mobile that recorded slower profit growth for the first quarter of the year. China launches an international commodities trading platform in Beijing on April 20.

  4. The Marketing of Cultural Values

    Directory of Open Access Journals (Sweden)

    Ionel Enache

    2015-01-01

    Full Text Available The current, fast and unpredictable changes required a rapid transformation of Marketing. Marketing 3.0 can be the solution. Marketing 3.0 is a cultural and social marketing, a marketing of high values: moral, legal, esthetic and a marketing of superior needs: peace, justice, spiritual accomplishments, all globally approached. The goal of Marketing 3.0 is to convince all commercial and cultural structures to get involved in creating the Millennium Development Goals (MDGs: eradicating poverty, access to education, promoting the equality of the sexes, reducing infantile mortality, improving maternal health, fighting diseases, ensuring environment sustainability.

  5. Market, Regulation, Market, Regulation

    DEFF Research Database (Denmark)

    Frankel, Christian; Galland, Jean-Pierre

    2015-01-01

    This paper focuses on the European Regulatory system which was settled both for opening the Single Market for products and ensuring the consumers' safety. It claims that the New Approach and Standardization, and the Global Approach to conformity assessment, which suppressed the last technical...... barriers to trade in Europe, realized the free movement of products by organizing progressively several orders of markets and regulation. Based on historical and institutional documents, on technical publications, and on interviews, this article relates how the European Commission and the Member States had...... alternatively recourse to markets and to regulations, at the three main levels of the New Approach Directives implementation. The article focuses also more specifically on the Medical Devices sector, not only because this New Approach sector has long been controversial in Europe, and has recently been concerned...

  6. Market, Regulation, Market, Regulation

    DEFF Research Database (Denmark)

    Frankel, Christian; Galland, Jean-Pierre

    2015-01-01

    This paper focuses on the European Regulatory system which was settled both for opening the Single Market for products and ensuring the consumers' safety. It claims that the New Approach and Standardization, and the Global Approach to conformity assessment, which suppressed the last technical...... barriers to trade in Europe, realized the free movement of products by organizing progressively several orders of markets and regulation. Based on historical and institutional documents, on technical publications, and on interviews, this article relates how the European Commission and the Member States had...... alternatively recourse to markets and to regulations, at the three main levels of the New Approach Directives implementation. The article focuses also more specifically on the Medical Devices sector, not only because this New Approach sector has long been controversial in Europe, and has recently been concerned...

  7. 哈尔滨哈达果蔬物流发展现状与问题探析%Current Status and Problems of the Development of Harbin Hada Fruit and Vegetable Wholesale Market

    Institute of Scientific and Technical Information of China (English)

    肖生苓; 臧晨晨

    2011-01-01

    在综合论述果蔬物流的相关概念和哈尔滨哈达果蔬批发市场果蔬物流运作现状的基础上,分析哈尔滨哈达果蔬物流运作中存在的问题.并从规范、减少果蔬物流运作主体,提高其组织化程度,减少流通环节,降低流通成本;建立专业化的果蔬配送中心,积极发展果蔬第三方物流,倡导果蔬冷链物流;规范果蔬产品交易与管理,提高果蔬产业标准化;大力发展现代化物流管理,加快建设哈尔滨哈达果蔬物流的品牌效应等方面来探析哈尔滨哈达果蔬物流的发展.%On the basis of a comprehensive exposition of the concepts relevant to fruit and vegetable logistics and the current status of the logistics operation of Harbin Hada fruit and vegetable wholesale market, the paper analyzes the problems existing therein and explores the possible means to the promotion of the fruit and vegetable logistics from the aspects of normalizing and reducing fruit and vegetable logistics operating agents, improving its organizational level, shortening the circulation links, lowering the circulation cost, establishing the professional fruit and vegetable distribution center, actively advancing fruit and vegetable 3PL, encouraging fruit and vegetable cold chain logistics, regulating fruit and vegetable product transaction and administration, improving standardization of the fruit and vegetable industry, devoting great effort to the development of modem logistics management practices and accelerating the construction of Harbin Hada fruit and vegetable logistics as a brand, etc.

  8. EVENT MARKETING MANAGEMENT – OPPORTUNITIES FOR INTEGRATING INTO COMPANIES’ BUSINESS POLICY

    Directory of Open Access Journals (Sweden)

    Nicoleta Cristache

    2013-12-01

    Full Text Available Although the word “event” is one of the world’s 500 most popular words, few people know what event marketing is and how can it help boost business. Event marketing used by marketers in all industries, represents a unique opportunity for conveying specific messages, educating both the external and internal public, generating demand and leads, increasing sales and last but not least for improving companies reputation. By presenting a mix of recent studies, the present paper shows marketers what to pursue when organizing such an event so that the rate of investment return to be as high as possible. As it can be seen, this paper shows that people do share their experiences be they positive or negative, aspect which helps boosting brands if event marketing is well planned and organized. How does event marketing look like and what efforts are required to achieve the desired results will be revealed in the current research.

  9. Integrating Sustainability into the Marketing Curriculum: Learning Activities that Facilitate Sustainable Marketing Practices

    Science.gov (United States)

    Borin, Norm; Metcalf, Lynn

    2010-01-01

    In response to political, social, and competitive forces, many firms are developing sustainable marketing strategies. Marketing educators can play an important role in assisting these firms by developing curricula that build the knowledge and skills required to enable marketing graduates to contribute to sustainable marketing efforts. Marketing…

  10. Integrating Sustainability into the Marketing Curriculum: Learning Activities that Facilitate Sustainable Marketing Practices

    Science.gov (United States)

    Borin, Norm; Metcalf, Lynn

    2010-01-01

    In response to political, social, and competitive forces, many firms are developing sustainable marketing strategies. Marketing educators can play an important role in assisting these firms by developing curricula that build the knowledge and skills required to enable marketing graduates to contribute to sustainable marketing efforts. Marketing…

  11. Future Electricity Markets

    DEFF Research Database (Denmark)

    Pinson, Pierre

    2015-01-01

    The changing face of energy production in Europe necessitates a rethink in the way that electricity markets are structured. The ‘5s’ (Future Electricity Markets) project is a multi-disciplinary project that is looking to challenge the current approach to the design and operation of electricity...

  12. INNOVATIONS OF THE TRADE MARKETING IN LATVIA

    OpenAIRE

    Spīča, Inese; Spīčs, Ernests

    2010-01-01

    In the rapidly changing environment contemporary marketing activities affects educational programms. The paper analyze the marketing and sales current events in Latvia. In this paper given a substantive explanation of trade marketing and trade marketing development opportunities for Latvia, trade marketing new development areas and to clarify their learning opportunities in Latvia.

  13. Aplicacions actuals de la teoria de fallades de mercat (en Economia Current Uses of the "Efficient Market Theory" in Economics Aplicaciones actuales de la teoría de fallos de mercado (en Economía

    Directory of Open Access Journals (Sweden)

    Ricardo Flores-Fillol

    2009-12-01

    Full Text Available Current Uses of the "Efficient Market Theory" in EconomicsEn este artículo, se proponen algunas aplicaciones actuales de la teoría de fallos de mercado en el marco de un grado de Economía. Son nuevos contextos en los que adaptar conocimientos existentes. Aunque sea una pequeña contribución, a partir de mi experiencia en las aulas, puedo afirmar que es extraordinariamente motivadora para el alumnado.

  14. An Analysis of the Best Available Unmanned Ground Vehicle in the Current Market with Respect to the Requirements of the Turkish Ministry of National Defense

    Science.gov (United States)

    2011-12-01

    TURKISH MND ...................................................................................61 1. History of the Turkish Defense Industry...readers with a background on UGVs and to conduct UGV market research. Chapter III introduces the history of the Turkish defense industry and the Under...SLAM cartography , indoor/outdoor localization, and a follower/leader module. Open architecture is dependent upon a Multi- Agent System (MAS) that

  15. The internal marketing in enterprise marketing system

    Directory of Open Access Journals (Sweden)

    I.L. Reshetnikova

    2015-03-01

    Full Text Available The aim of the article. The aim of the article is to summarize the scientific approaches defining the essence of the concept of «internal marketing» and determining their place in the marketing company. The results of the analysis. The theoretical development of foreign and local scientists concerning about internal marketing nature and its role in the marketing of the company has been analyzed. Applying the principles of a systematic approach for analysis of marketing allowed to select its own environment in the system of management. An integrate nature of marketing activities in the enterprise management system allows us to draw the conclusions about close relationship with other functional departments such as HR management, financial management, research and development management, production management and others. On the one hand, they consist the internal environment of the enterprise, and the other – they are the environment marketing system inside the company, and the «internal marketing» effort should be focused at them. An author's definition of «internal marketing» specifies objects and objectives of its impact and goals from the point of view of the needs of consumer which have been substantiated and proposed. The differences between the concepts of «internal marketing environment» and «internal marketing» are defined. Internal marketing is seen as an activity within the company aiming to create a favorable external environment, bringing values of the company and its marketing goals to the Executive Board and staff, training the enterprise contact personnel about the product characteristics, methods and techniques of selling for the best satisfying of consumers’ needs and increase the enterprise customers base. Referring on the «Servuction» services marketing model, the author develops the concept of Ph. Kotler's holistic marketing by expanding the objects of internal marketing. It concludes that the

  16. Establishing the Best Stock Market

    Institute of Scientific and Technical Information of China (English)

    Wu Xiaoqiu

    2007-01-01

    @@ China's capital market should be well-defined and reasonably positioned. With another 15 years of effort, China's capital market should be able to develop into one of the largest in the world, displaying fluidity and transparency in the tides of globalization.

  17. 2015 Bioenergy Market Report

    Energy Technology Data Exchange (ETDEWEB)

    Warner, Ethan [National Renewable Energy Lab. (NREL), Golden, CO (United States); Moriarty, Kristi [National Renewable Energy Lab. (NREL), Golden, CO (United States); Lewis, John [National Renewable Energy Lab. (NREL), Golden, CO (United States); Milbrandt, Anelia [National Renewable Energy Lab. (NREL), Golden, CO (United States); Schwab, Amy [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2017-02-28

    This report is an update to the 2013 report and provides a status of the markets and technology development involved in growing a domestic bioenergy economy as it existed at the end of 2015. It compiles and integrates information to provide a snapshot of the current state and historical trends influencing the development of bioenergy markets. This version features details on the two major bioenergy markets: biofuels and biopower and an overview of bioproducts that enable bioenergy production. The information is intended for policy-makers as well as technology developers and investors tracking bioenergy developments. It also highlights some of the key energy and regulatory drivers of bioenergy markets.

  18. MARKETING CHARACTERISTICS OF INSURANCE MARKET IN UKRAINE

    Directory of Open Access Journals (Sweden)

    А. Sabirova

    2014-03-01

    Full Text Available The current state of the insurance market of Ukraine in the post-crisis period, by comparison with the pre-crisis was investigated in the paper. The insurance market in the pre-crisis period grew rapidly, but was unable to withstand the economic crisis and suffered a crushing blow. The economic crisis of 2008-2009 led to a decrease of the demand for financial services in general and insurance services in particular. The lack of development of the insurance market created high barriers for responding and adapting to changes that occurred during the crisis.

  19. Marketing authorisation of new medicines in the EU: towards evidence-based improvement

    NARCIS (Netherlands)

    Putzeist, M.

    2013-01-01

    The relevance of continuous development of new medicines is publicly recognized, but the development of new medicines requires increasing efforts and costs. Despite regulatory initiatives to enhance marketing authorisation such as the orphan regulation and the scientific advice procedure, current no

  20. Romanian government bond market

    Directory of Open Access Journals (Sweden)

    Cornelia POP

    2012-12-01

    Full Text Available The present paper aims to present the level of development reached by Romanian government bond market segment, as part of the country financial market. The analysis will be descriptive (the data series available for Romania are short, based on the secondary data offered by the official bodies involved in the process of issuing and trading the Romanian government bonds (Romanian Ministry of Public Finance, Romanian National Bank and Bucharest Stock Exchange, and also on secondary data provided by the Federation of European Stock Exchanges.To enhance the market credibility as a benchmark, a various combination of measures is necessary; among these measures are mentioned: the extension of the yield curve; the issuance calendars in order to improve transparency; increasing the disclosure of information on public debt issuance and statistics; holding regular meetings with dealers, institutional investors and rating agencies; introducing a system of primary dealers; establishing a repurchase (repo market in the government bond market. These measures will be discussed based on the evolution presented inside the paper.The paper conclude with the fact that, until now, the Romanian government bond market did not provide a benchmark for the domestic financial market and that further efforts are needed in order to increase the government bond market transparency and liquidity.

  1. Relationship marketing: The six markets framework

    OpenAIRE

    Payne, Adrian

    1993-01-01

    The emergence of relationship marketing in the 1980s has been not so much a discovery, but a rediscovery of an approach which has long formed the cornerstone of many successful businesses. This approach emphasises the development and enhancement of relationships over the customer life cycle rather than new customer acquisition. Despite the increasing recognition of the importance of retention of existing customers, relatively little effort has been directed at developing frameworks and analyt...

  2. Sustainable Marketing

    NARCIS (Netherlands)

    Dam, van Y.K.

    2017-01-01

    In this article, three different conceptions of sustainable marketing are discussed and compared. These different conceptions are referred to as social, green, and critical sustainable marketing. Social sustainable marketing follows the logic of demand-driven marketing management and places the

  3. Sustainable Marketing

    NARCIS (Netherlands)

    Dam, van Y.K.

    2017-01-01

    In this article, three different conceptions of sustainable marketing are discussed and compared. These different conceptions are referred to as social, green, and critical sustainable marketing. Social sustainable marketing follows the logic of demand-driven marketing management and places the resp

  4. The Marketing Mix Revisited: Towards the 21st Century Marketing

    NARCIS (Netherlands)

    Constantinides, Efthymios

    2006-01-01

    The paper assesses the current standing of the 4Ps Marketing Mix framework as the dominant marketing management paradigm and identifies market developments, environmental changes, and trends, as well as changing academic attitudes likely to affect the future of the Mix as theoretical concept and als

  5. The Marketing Mix Revisited: Towards the 21st Century Marketing

    NARCIS (Netherlands)

    Constantinides, Efthymios

    2006-01-01

    The paper assesses the current standing of the 4Ps Marketing Mix framework as the dominant marketing management paradigm and identifies market developments, environmental changes, and trends, as well as changing academic attitudes likely to affect the future of the Mix as theoretical concept and

  6. The Marketing Mix Revisited: Towards the 21st Century Marketing

    NARCIS (Netherlands)

    E., Constantinides

    2006-01-01

    The paper assesses the current standing of the 4Ps Marketing Mix framework as the dominant marketing management paradigm and identifies market developments, environmental changes, and trends, as well as changing academic attitudes likely to affect the future of the Mix as theoretical concept and als

  7. Learning Environment and Student Effort

    Science.gov (United States)

    Hopland, Arnt O.; Nyhus, Ole Henning

    2016-01-01

    Purpose: The purpose of this paper is to explore the relationship between satisfaction with learning environment and student effort, both in class and with homework assignments. Design/methodology/approach: The authors use data from a nationwide and compulsory survey to analyze the relationship between learning environment and student effort. The…

  8. Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance

    Directory of Open Access Journals (Sweden)

    Naili Farida

    2016-04-01

    Full Text Available This research aim to analyze causality influence between innovations, market capability, social modal, entrepreneurs oriented into marketing performance. Organizational innovations is a basic focus on Total  Quality Management. Innovation has a role to technological development and competitive economy environment. The sample technique used is Purpusive sampling amount 58 respondent owner of Batik Small Medium Enterprise known as UKM.  Small businesses have small medium or medium can grow and develop so that it is able to increase its product and sustainability efforts on the creative industry. The technique analysis used is Parsial Least Square (PLS, this result shows entrepreneur orientation doesn’t influence into market capability and social modal, innovation has positive influence and significance into market capability and marketing performance. This results shows innovation has important role in advantaging market capability while influencing to increase marketing performance of Small Medium Enterprise known as UKM. Penelitian ini bertujuan untuk menganalisis pengaruh kausalitas antara inovasi, kemampuan pasar, modal sosial, pengusaha berorientasi ke kinerja pemasaran. Inovasi organisasi adalah dasar TQM. Inovasi mempunyai peran pentinga dalam pengembangan teknologi dan lingkungan yang penuh persaingan. Teknik sampel yang digunakan adalah Purposive Sampling jumlah 58 pemilik responden dari Batik Kecil Menengah dikenal sebagai UKM. UKM dapat tumbuh dan berkembang melalui industri kreatif. Teknik analisis yang digunakan adalah Parsial Least Square (PLS, hasil ini menunjukkan orientasi entrepreneur tidak mempengaruhi ke kemampuan pasar dan modal sosial, inovasi berpengaruh positif dan signifikan dalam kemampuan pasar dan kinerja pemasaran. Hal ini menyebabkan menunjukkan inovasi memiliki peran penting dalam advantaging kemampuan pasar sementara yang mempengaruhi untuk meningkatkan kinerja pemasaran Kecil Menengah dikenal sebagai UKM.

  9. Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance

    Directory of Open Access Journals (Sweden)

    Naili Farida

    2016-04-01

    Full Text Available This research aim to analyze causality influence between innovations, market capability, social modal, entrepreneurs oriented into marketing performance. Organizational innovations is a basic focus on Total  Quality Management. Innovation has a role to technological development and competitive economy environment. The sample technique used is Purpusive sampling amount 58 respondent owner of Batik Small Medium Enterprise known as UKM.  Small businesses have small medium or medium can grow and develop so that it is able to increase its product and sustainability efforts on the creative industry. The technique analysis used is Parsial Least Square (PLS, this result shows entrepreneur orientation doesn’t influence into market capability and social modal, innovation has positive influence and significance into market capability and marketing performance. This results shows innovation has important role in advantaging market capability while influencing to increase marketing performance of Small Medium Enterprise known as UKM. Penelitian ini bertujuan untuk menganalisis pengaruh kausalitas antara inovasi, kemampuan pasar, modal sosial, pengusaha berorientasi ke kinerja pemasaran. Inovasi organisasi adalah dasar TQM. Inovasi mempunyai peran pentinga dalam pengembangan teknologi dan lingkungan yang penuh persaingan. Teknik sampel yang digunakan adalah Purposive Sampling jumlah 58 pemilik responden dari Batik Kecil Menengah dikenal sebagai UKM. UKM dapat tumbuh dan berkembang melalui industri kreatif. Teknik analisis yang digunakan adalah Parsial Least Square (PLS, hasil ini menunjukkan orientasi entrepreneur tidak mempengaruhi ke kemampuan pasar dan modal sosial, inovasi berpengaruh positif dan signifikan dalam kemampuan pasar dan kinerja pemasaran. Hal ini menyebabkan menunjukkan inovasi memiliki peran penting dalam advantaging kemampuan pasar sementara yang mempengaruhi untuk meningkatkan kinerja pemasaran Kecil Menengah dikenal sebagai UKM.

  10. Sectoral Market Mechanisms

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2009-07-01

    This paper first reviews proposals for the design of sectoral and related market mechanisms currently debated, both in the UNFCCC negotiations, and in different domestic legislative contexts. Secondly, it addresses the possible principles and technical requirements that Parties may wish to consider as the foundations for further elaboration of the mechanisms. The third issue explored herein is domestic implementation of sectoral market mechanisms by host countries, incentives to move to new market mechanisms, as well as how the transition between current and future mechanisms could be managed.

  11. Internet marketing

    OpenAIRE

    2009-01-01

    In the bachelor thesis are introduced theoretical concepts of the Internet and marketing, accented the need of marketing mix along with its specifics of the internet environment. Next is interpreted which tools can be used for marketing of firms and which marketing instruments are to be deployed. Final chapter illustrates socio-demographics of Czech internet users along with media market allocation from the perspective of all media as well as in the segment of the Internet.

  12. Hospital marketing.

    Science.gov (United States)

    Carter, Tony

    2003-01-01

    This article looks at a prescribed academic framework for various criteria that serve as a checklist for marketing performance that can be applied to hospital marketing organizations. These guidelines are drawn from some of Dr. Noel Capon of Columbia University's book Marketing Management in the 21st Century and applied to actual practices of hospital marketing organizations. In many ways this checklist can act as a "marketing" balanced scorecard to verify performance effectiveness and develop opportunities for innovation.

  13. Strategic Marketing

    OpenAIRE

    Potter, Ned

    2015-01-01

    This chapter from The Library Marketing Toolkit focuses on marketing strategy. Marketing is more successful when it happens as part of a constantly-renewing cycle. The aim of this chapter is to demystify the process of strategic marketing, simplifying it into seven key stages with advice on how to implement each one. Particular emphasis is put on dividing your audience and potential audience into segments, and marketing different messages to each group. \\ud \\ud It includes case studies from T...

  14. Geographically varying effects of weather on tobacco consumption: implications for health marketing initiatives.

    Science.gov (United States)

    Govind, Rahul; Garg, Nitika; Sun, Wenbin

    2014-01-01

    Weather and its fluctuations have been found to influence the consumption of negative hedonic goods. However, such findings are of limited use to health marketers who cannot control the weather, and hence, its effects. The current research utilizes data obtained at the zip-code level to study geographical variations in the effect of weather on tobacco consumption across the entire continental United States. The results allow health marketers to identify areas that will be most responsive to marketing efforts aimed at curtailing negative hedonic consumption and thus implement more effective, region-specific initiatives.

  15. THE ROLE OF MARKETING IN CORPORATE COMPETITIVENESS: MARKETING PRACTICE ANALYSIS OF HUNGARIAN COMPANIES

    Directory of Open Access Journals (Sweden)

    Zsófia KENESEI

    2013-06-01

    Full Text Available The objective of this article is to analyse the marketing practice of Hungarian companies. On the one hand, the role of marketing function in the company has been revealed, and on the other hand the relationship between marketing efforts and market performance has been investigated. In frame of the Hungarian Competitiveness Studies, 300 marketing executives were surveyed to rate the marketing practice of their companies, concentrating on branding, pricing policy, applied marketing channels and promotional activities. The results confirm that sophisticated marketing practice leads to higher business performance.

  16. Regional Senior Tourism Marketing Strategy Research

    Directory of Open Access Journals (Sweden)

    Qi Zhang

    2013-05-01

    Full Text Available In this study, we have a research of the regional senior tourism marketing strategy. The father of modern marketing p.m. Philip once pointed out: The phenomenon of people seems very fierce market competition, hides a deeper phenomenon that is service competition is the nature of competition in the market, excellent service, not to mention the excellent marketing. The importance of service marketing have become increasingly prominent, want to invincible in market competition, service enterprise will from the whole effort, flexible use various strategies to create a competitive advantages, especially well service marketing work, so as to win in the competition. Based on the background of senior tourism market, adopted for the study of integrating theory with practice, pointing out the research method of the implementation of regional tourism marketing strategy for today's senior tourism market will create new competitive advantage of strategic significance.

  17. MARKETING PRACTICES AND MARKET CHANNEL UTILIZATION BY MISSISSIPPI SOYBEAN PRODUCERS

    OpenAIRE

    Hudson, Darren; JONES, Tom

    2000-01-01

    This paper examines current marketing practices by Mississippi soybean producers as well as willingness to participate in a marketing cooperative and willingness to plant Identity Preserved soybeans. In general, most Mississippi soybean producers utilize cash sales at harvest or forward contracting as primary marketing tools. Use of futures and options is found to increase with farm size. Willingness to participate in a marketing cooperative (pool) is found to be effected by use of cash sales...

  18. A Study of Relationship Marketing in Chinese Retail market

    OpenAIRE

    Xue, Qiusha

    2007-01-01

    Relationship Marketing, as a new marketing paradigm, has stimulated considerable interests in both the business and the academic world in recent years. It has been believed that companies can achieve success in the long run by maintaining relationships with their customers and business associates. However, the most of the research on relationship marketing focuses on the Western perspectives, and the current literature on relationship marketing in the Asian retail sector is relatively under-r...

  19. Wind Energy Markets, 2. edition

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2007-11-15

    The report provides an overview of the global market for wind energy, including a concise look at wind energy development in key markets including installations, government incentives, and market trends. Topics covered include: an overview of wind energy including the history of wind energy production and the current market for wind energy; key business drivers of the wind energy market; barriers to the growth of wind energy; key wind energy trends and recent developments; the economics of wind energy, including cost, revenue, and government subsidy components; regional and national analyses of major wind energy markets; and, profiles of key wind turbine manufacturers.

  20. HUMANE MARKETING, PEACE MARKETING AND REBRANDING MARKETING

    Directory of Open Access Journals (Sweden)

    Alexandru Mircea NEDELEA

    2016-08-01

    Full Text Available According to humane marketing, the entire population of the Earth must be happy, content and even delighted, not only the clients of certain companies (as considered by the classical marketing. Therefore, from this viewing point, we are dealing with the necessary activity of rebranding the marketing itself. Humane marketing represents and concerns the entire economic system regarded from the point of view of the final result, seen by comparison to the happiness of the entire humanity. Humane marketing represents a new concept, a new vision, a new way of seeing the relationship between the individual and the society he lives in. The essence of the concept (orientation of humane marketing consists in identifying, anticipating and quantifying the needs and desires of humans and their satisfaction. Rebranding marketing will allow passing from a vicious marketing to a beneficial, humane marketing. We think that the society has reached a level of development which allows only one viable solution for evolution, namely to make a qualitative leap in the consciousness of the humanity, which should include, among others, the waiver of aggressive marketing made only in order to obtain profit, to the detriment of attaining human happiness, both individually and of the entire humanity.

  1. INTEGRATED MARKETING COMMUNICATION IN POLITICS?

    OpenAIRE

    2009-01-01

    The current study has practical applicability in politic al domain and theoretical involvement at political marketing communication level. The type of the research is a qualitative one, using as survey methods scientific observation and documentary search. The aim of the research is to prove the applicability of marketing communication concept integrated in political marketing and global marketing communication. There are also exceptions, just analyzing the industry – politics, in which integ...

  2. What do we learn about current developments in the bank lending market in Japan from BOJ's Senior Loan Officer Opinion Survey?

    OpenAIRE

    Norio Hida; Kenji Fujita; Miyuki Ihara; Naohiko Baba

    2002-01-01

    The Senior Loan Officer Opinion Survey on bank lending practices at large Japanese banks (hereafter the 'loan survey') provides us with quantitative information on banks' views on the funding needs of firms and households as well as their own lending attitudes, which could not be grasped from traditional loan statistics. For instance, the loan survey confirms that the funding needs of firms have been stagnant reflecting sluggish fixed investment. Also, it shows that banks' efforts to widen sp...

  3. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:The Chinese economy has contin- ued its robust pace due to large-scale profits from listed companies.Yet previous leading domestic cell phone producer Ningbo Bird took a large nosedive due to counterfeited cell phones,the costs of product develop- ment,and consumers’fickle phone buying habits. China Eastern Airlines strove to make a profit in the first half of this year after stumbling all of last year,and Singapore Airlines planned to take a 15.8-percent stake in the Chinese airline.Currently,institutional investors comprise the major proportion in the Chinese stock market,which kept rising amid sharp turbulence. Instant noodle prices came back to normal and the major noodle industry association was fined for fixing prices by the consumer watchdog.

  4. Politisk marketing

    DEFF Research Database (Denmark)

    Disciplinen politisk marketing er udbredt i mange vestlige lande. Imidlertid er kendskabet til politisk marketing i Danmark bemærkelsesværdigt lavt. I det lys er denne bog Politisk Marketing: Personer, Partier & Praksis den første bog i Danmark, som -ud fra marketing- indkredser de sidste mange års...... brudflader i dansk politik. Gennem ti bidrag fra forskere og praktikere udskraber forfatterne et DNA for feltet politisk marketing. Kort sagt kan du i denne bog finde svarene på: Hvad er politisk marketing? Hvordan har det udviklet sig? Og hvilke konsekvenser har dette fænomen for vælgere, partier og...

  5. The fallacies of concurrent climate policy efforts.

    Science.gov (United States)

    Radetzki, Marian

    2010-05-01

    Climate policy has assumed an extreme degree of urgency in the international debate in recent years. This article begins by taking a critical look at the scientific underpinnings of the efforts to stabilize the climate. It points to several serious question marks on the purported relationship between greenhouse gas emissions and global warming, and expresses distrust about claims of impending catastrophes related to rising sea levels, hurricanes, and spread of infectious disease. It then reviews the concurrent climate policy efforts and concludes that they are incoherent, misguided and unduly costly, and that they have so far had no perceptible impact on anthropogenic greenhouse gas emissions. The exceedingly ambitious policy plans currently under preparation suffer from similar fallacies. For these reasons, but also because of the remaining scientific doubts and the exorbitant costs that have to be incurred, skepticism is expressed about the preparedness to implement the climate policy plans currently on the table.

  6. Electricity market 2000

    Energy Technology Data Exchange (ETDEWEB)

    Korsfeldt, T.; Petsala, B.

    2000-08-01

    The electricity markets in the Nordic countries have undergone major changes since the electricity market reform work was started in the early 1990s. Sweden, Norway and Finland have a common electricity market since 1996.The work of also reforming the Danish electricity market was begun in the year 2000. The objective of the electricity market reform is to introduce increased competition,to give the consumers greater freedom of choice and also, by open and expanded trade in electricity, create the conditions for efficient pricing. The Swedish National Energy Administration is the supervisory authority as specified in the Electricity Act, and one of the tasks entrusted to it by the Government is to follow developments on the electricity market and to regularly compile and report current market information. The purpose of the present publication is to meet the need for generalized and readily accessible information on the conditions on the Nordic markets.The publication includes summaries of information from recent years concerning electricity generation and utilization in the Nordic countries, the structure of the electricity market from the players' perspective trade in electricity in the Nordic countries and in Northern Europe, electricity prices in the Nordic and other countries, and the impact of the electricity sector on the environment.

  7. First Year Digital Marketing Plan : Case: Arctos

    OpenAIRE

    Järvelin, Reetta

    2016-01-01

    Digital marketing is becoming increasingly important, as communication through digital chan-nels develops and some aspects of traditional marketing become irrelevant. Digital marketing focuses on current and relevant methods of reaching audiences, making it a valuable marketing asset for businesses. This thesis is a study into the field of digital marketing, including common tools and best practices. The thesis is a project-based thesis, which aims to create a complete digital marketing p...

  8. First Year Digital Marketing Plan : Case: Arctos

    OpenAIRE

    Järvelin, Reetta

    2016-01-01

    Digital marketing is becoming increasingly important, as communication through digital chan-nels develops and some aspects of traditional marketing become irrelevant. Digital marketing focuses on current and relevant methods of reaching audiences, making it a valuable marketing asset for businesses. This thesis is a study into the field of digital marketing, including common tools and best practices. The thesis is a project-based thesis, which aims to create a complete digital marketing p...

  9. Project for export system construction of nuclear equipment to IAEA; survey on current market status of the nuclear related international organizations and the domestic possible suppliers

    Energy Technology Data Exchange (ETDEWEB)

    Min, T. S.; Cho, H. K.; Kim, H. J. [Korea Atomic Industrial Forum, Seoul (Korea)

    2001-05-01

    Republic of Korea are keeping the dynamic activities in IAEA as the 8th advanced nuclear country over the world but has occupied very low late less than 0.01% in supplying the equipments to IAEA. About 6,000 nuclear equipment suppliers are registered in IAEA Supply Roster over the world but only 3 Suppliers of our country are registered in IAEA Supply Roster. The supply of nuclear industrial products equivalent to about 100 million dollars into IAEA market will endorse not only the international authorization for our technology and products but also give contribution to activate the domestic nuclear industries in order to increase its expert. The explanation for IAEA procurement market to the 53 nuclear companies will be made on May 16, 2001, and the participants for the export of their goods will be selected. And then we will do all possible supports by the government and related organizations for them to register in IAEA Supply Roster. 21 refs. (Author)

  10. Some Tools and Techniques of Market Research for Students.

    Science.gov (United States)

    Gaither, Gerald H.

    1979-01-01

    The importance of an effective, comprehensive marketing effort by higher education institutions is discussed in light of anticipated enrollment declines. A new professionalism in market research and techniques is called for and it is suggested that an effective marketing effort will provide primary and secondary benefits that can serve as guides…

  11. Market Review

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    @@ There was no sign of recovery from the downturn of rare earth market.The overall rare earth market still presented slipping trend.There was no sufficient replenishment from NdFeB and phosphor producers.

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    The Chinese stock market showed signs of recovery and the new stock investors have been rushing in. Many people withdrew their insurance to invest in the stock market, as insurance watchdog statistics showed. Meanwhile, the Chinese trade surplus grew to

  13. Marketing automation

    OpenAIRE

    Raluca Dania TODOR

    2017-01-01

    The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In order to achieve the desired marketing results, businessis have to employ digital marketing and communication services. These services are efficient and measurable thanks to the marketing technology used to track, score and implement each campaign. Due to the...

  14. Marketing mix

    OpenAIRE

    Fatrdlová, Adéla

    2016-01-01

    Bachelor thesis is focused on the evaluation of the marketing mix for company HET, analyzing every individual instruments and the subsequently for the improvements. This thesis is composed of two parts,literature reviewed and with personal advice for solution, which falls under subchapter suggestions and recommendations. The first part of thesis are basic concepts associated, included with marketing and marketing mix with a focus on four basic marketing tools. The second part describes the co...

  15. Marketing mix

    OpenAIRE

    Dvořák, Michael

    2016-01-01

    The subject of this thesis, with the official name Marketing mix, is to analyse the actual and future marketing mix in selected company, propose for its improvements and strategy for re-launching traditional footwear company and their products on the Czech market. The theoretical section focuses on the basic concepts of marketing, its history, actual trends and its principles. The theoretical findings are used in the following practical part. The practical section describes the curre...

  16. Postmoderne marketing

    OpenAIRE

    Urquizu, Alvaro

    2014-01-01

    Abstract: This thesis will challenge the traditional marketing perspective by adding a post-modern approach to marketing. Secondary an analysis of the post-modern consumer as well as the importance of neo tribalism in marketing will be described. Additionally the necessity of including countercultural segments and the importance of countercultures will be argued. Finally this thesis will examine which marketing method is the most useful when working with countercultures.

  17. Viral marketing

    OpenAIRE

    Král, Jiří

    2015-01-01

    Bachelor's Thesis deals with effective promotional tools called viral marketing. The main contribution of the thesis is the definition and history of viral marketing, making analysis of process of viral marketing, progresses definition and rules for creating a viral campaign. And also aspects are necessary for a successful viral spread. There are analysis of the characteristics of social media which are dividing according to the orientation and marketing tactics. Thesis is especially about so...

  18. Marketing new medical devices.

    Science.gov (United States)

    LoBuglio, R J

    1988-01-01

    The marketing concept says that a firm should focus all of its efforts on satisfying its customers, at a profit. This is really a a new philosophy of business, replacing a production-oriented philosophy which focused on organizing a firm's resources to make products and then selling them. The marketing concept calls for reorienting the firm's ways of doing things. Instead of trying to get customers to buy what the firm has produced, a marketing-oriented firm would try to sell what the customers want. The underlying principle of the marketing concept is that a firm should seek to meet the needs of customers, at a profit, rather than place its main emphasis on its own internal activities and utilization of its resources. These latter factors are also important, of course, but those who believe in the marketing concept feel that customers' needs should be the firm's primary focus and that resources should be organized to satisfy those needs. Give the customer what he needs--this may seem so obvious and logical that it is difficult to understand why the marketing concept is considered such a breakthrough. However, people haven't always done the logical and obvious. In a typical company, production men thought mainly about getting the product out. Accountants were only interested in balancing the books. Financial people were absorbed in the company's cash position. And salesmen were mainly concerned with getting orders. No one was particularly concerned with whether the whole system made sense. As long as the company made a profit, each department went merrily on its independent way, "doing its own thing." Unfortunately, they still do in the majority of companies today. Finding out customer's attitudes can avoid prejudices and stereotypes commonly found in the typical organization. The need for market research to avoid stereotypes can be dramatized by the following results from a large-scale survey of European adults: The average Frenchman uses almost twice as many

  19. First impressions and beyond: marketing your practice in touch points--Part II.

    Science.gov (United States)

    Bisera, Cheryl

    2012-01-01

    When calling in a marketing expert to boost a practice's numbers, administrators and providers are usually looking for external marketing strategies--ways to attract new patients to the practice. However, one of the most important, yet often overlooked, elements to successfully marketing a practice is the very important work of retaining current patients and turning them into enthusiastic referrers. When new patients are simply filling the place of previous patients that have moved on, you are not building solid practice growth. You can create an atmosphere of loyal referring patients by providing positive touch points that fulfill the needs of your patients. This article will cover touch points that occur before a patient has chosen your practice. Laying the groundwork for positive touch points will give your marketing efforts a snowball effect, build growth, and deliver the most bang for your marketing bucks.

  20. Research on Current Market Status and Development Strategy of Railway Freight Transport%我国铁路货运市场现状及营销发展战略研究

    Institute of Scientific and Technical Information of China (English)

    熊玲玲; 谷海; 张艺

    2012-01-01

    This paper analyzes the current market status of railway freight transport, and summarizes the strengths, weaknesses, opportunities and threats of the railway freight market by the method of SWOT. It finally makes some development strategies for the railway freight transport based on previous analysis, including developing direct transport of bulk commodities, strengthening information construction, developing modern logistics of railway transport, providing specialized services, training professional marketing staffs and optimizing the transport organization, and%分析了我国铁路货运市场现状,并运用SWOT分析法对我国铁路货运市场营销的优势和劣势、机会和威胁进行了分析,提出了重点发展大宗货物直达运输、加强信息化建设、发展铁路货运现代化物流、提供特色服务、人才培养、优化运输组织等发展战略。

  1. The health marketing mix

    Directory of Open Access Journals (Sweden)

    Pralea, A. R.

    2011-01-01

    Full Text Available The well-known marketing mix of the commercial sector has found its application and has been developing in the non-profit sector. In most of the cases, the techniques and tools of commercial marketing are used to change behaviours in order to achieve social good. The targeted behaviours range widely from environmental ones to health related behaviours. The aim of the current paper is to highlight some of the characteristics of the marketing mix when applied to change health related behaviours. The term health marketing will also be coined as part of the theoretical background. Moreover the additional P’s that add to the health marketing mix will be discussed.

  2. Service marketing

    Directory of Open Access Journals (Sweden)

    Babić-Hodović Vesna

    2002-01-01

    Full Text Available Development of postindustrial society and services revolution created numerous changes in size of consumer demand, consumer reaction and priorities. Continuous change on the side of demand and offer must follow changes in marketing orientation. Leader in that change is services marketing which by knowing services range and all the changes builds a new concept called Relationship Marketing.

  3. Marketing 101.

    Science.gov (United States)

    Henderson, Karla A.

    1997-01-01

    A marketing model for camps includes a mix of services, presentation, and communication elements that promote the virtues of camp, convince potential campers and their families of the benefits of camp, and successfully distinguish the camp from others. Includes resources related to marketing strategies, theme merchandise, and market trends…

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    The hottest financial market topic of the moment could be the subprime loan crisis in the United States. The crisis has stormed the U.S. stock market, dragging it to its biggest falls in a single trading day. Other markets, such as Japan’s, were also vul

  5. Shopper marketing

    OpenAIRE

    Klímová, Nikola

    2013-01-01

    The "Shopper marketing" thesis measures and evaluates the effectiveness of shopper marketing activities during the Sochi 2014 Olympic Games. This thesis includes empirical research conducted in an FMCG environment. The research implemented in this work investigates the shopper marketing practises and their effectiveness in selected Czech stores. The conclusions and recommendations within this diploma thesis are based on the analysis of research results.

  6. Stock Markets

    Institute of Scientific and Technical Information of China (English)

    亚玲

    2005-01-01

    There are stock markets in large cities in many countries. Stock markets in Paris, London, Tokyo, Shanghai and New York are among the largest and most well-known. The stock market, also called stock exchange, is a place where people can buy or sell shares of a factory or company. And each share means certain ownership of a factory or company.

  7. Viral marketing

    OpenAIRE

    BLÁHOVÁ, Adéla

    2012-01-01

    The aim of my thesis is to provide a comprehensive overview of the viral marketing and to analyze selected viral campaigns. There is a description of advantages and disadvantages of this marketing tool. In the end I suggest for which companies viral marketing is an appropriate form of the promotion.

  8. Marketing 101.

    Science.gov (United States)

    Henderson, Karla A.

    1997-01-01

    A marketing model for camps includes a mix of services, presentation, and communication elements that promote the virtues of camp, convince potential campers and their families of the benefits of camp, and successfully distinguish the camp from others. Includes resources related to marketing strategies, theme merchandise, and market trends…

  9. Sustainable winegrowing: current perspectives

    Directory of Open Access Journals (Sweden)

    Mariani A

    2015-05-01

    Full Text Available Angela Mariani,1 Antonella Vastola2 1Department of Economic and Legal Studies, University Parthenope, Naples, 2School of Agricultural, Forestry, Food and Environmental Sciences, University of Basilicata, Potenza, Italy Abstract: The winegrowing sector worldwide is strongly committed to improving environmental and social sustainability. The aim of this work, based on a literature review, is to highlight current sustainability perspectives and the related main issues. There is a broad consensus that the challenge to achieve a greater spread of sustainable practices is to enhance environmental and social sustainability while maintaining economic viability. From the producers' point of view, the priority is to bridge the still substantial knowledge gaps in terms of perceived environmental benefits, economic benefits, and costs. Thus, an increased research effort focusing on the costs and benefits of different winegrowing practices and technical assistance with implementation might support their diffusion. Moreover, targeted marketing strategies are needed to: enhance consumers' involvement and their attitude toward sustainable wine; improve understanding and use of sustainable labels and claims; and raise awareness of some environmental credentials of wine packaging, mainly with reference to lightweight glass bottles. Keywords: winegrower, sustainability, wine, consumer, marketing strategies

  10. Relational Marketing – the Prerequisite to Implement Tourist Companies’ Marketing Strategies

    Directory of Open Access Journals (Sweden)

    Maria Carmen Iordache

    2009-08-01

    Full Text Available By means of enterprisers’ complex efforts to be oriented towards and take permanent steps to customers’ benefits, relational marketing actually and essentially argues rendering customers loyal by the persuasive qualities of the products supplied, the conditions they are offered in, and a more favourable quality-price ratio than the competitors’.Within relational marketing, marketing managers must set up and implement efficient strategies and programmes in order to attract and keep their customers. In case of losing their customers, it is necessary they explore the causes and try to emotionally or rationally regain them, especially if customers’ strategic value is high to suppliers. The balance between attracting new customers and keeping the current ones has a dynamic feature proved by the change in priorities of the two main concerns during enterprisers’ and products’ progress on the market.The business environment where enterprisers in the Romanian tourism develop their activities is complex and continuously changing. This imposes an increase in the concerns of tourism managers that should take account of the motivations and demands of current and potential tourists, which would be the best way to attract customers and make them loyal.

  11. A Historical Overview of the Regulation of Market Abuse in South Africa

    Directory of Open Access Journals (Sweden)

    Howard Chitimira

    2014-08-01

    Full Text Available In an early attempt to combat market abuse in the South African financial markets, legislation such as the Companies Act, the Financial Markets Control Act and the Stock Exchanges Control Act were enacted. However, these Acts failed to effectively curb market abuse activities that were allegedly rife in the financial markets. Consequently, the Insider Trading Act was enacted and came into effect on 17 January 1999. While the introduction of the Insider Trading Act brought some confidence in the financial markets, market abuse activities were still not extinguished. The provisions of the Insider Trading Act were to some extent inadequate and ineffectively implemented. Eventually, the Securities Services Act was enacted to repeal all the flawed provisions of the Insider Trading Act. Notwithstanding these efforts on the part of the legislature, more may still need to be done to increase the number of convictions and settlements in cases involving market abuse in South Africa. It is against this background that a historical overview analysis of the regulation of market abuse is carried out in this article to expose the flaws that were previously embedded in the South African market abuse laws prior to 2004. This is done to raise awareness of the situation on the part of the relevant stakeholders, as they consider whether such flaws were adequately resolved or subsequently re-introduced under the Securities Services Act and the Financial Markets Act. To this end, the article firstly discusses the historical development and regulation of market manipulation prior to 2004. Secondly, the regulation and enforcement of insider trading legislation prior to 2004 are examined. Moreover, where possible, certain flaws of the previous market abuse laws that were re-incorporated into the current South African market abuse legislation are isolated and recommendations are made in that regard.

  12. Dopamine, behavioral economics, and effort

    Directory of Open Access Journals (Sweden)

    John D Salamone

    2009-09-01

    Full Text Available Abstract. There are numerous problems with the hypothesis that brain dopamine (DA systems, particularly in the nucleus accumbens, directly mediate the rewarding or primary motivational characteristics of natural stimuli such as food. Research and theory related to the functions of mesolimbic DA are undergoing a substantial conceptual restructuring, with the traditional emphasis on hedonia and primary reward yielding to other concepts and lines of inquiry. The present review is focused upon the involvement of nucleus accumbens DA in behavioral activation and effort-related processes. Viewed from the framework of behavioral economics, the effects of accumbens DA depletions and antagonism on food-reinforced behavior are highly dependent upon the work requirements of the instrumental task, and DA depleted rats are more sensitive to increases in response costs (i.e., ratio requirements. Moreover, interference with accumbens DA transmission exerts a powerful influence over effort-related choice behavior. Rats with accumbens DA depletions or antagonism reallocate their instrumental behavior away from food-reinforced tasks that have high response requirements, and instead these rats select a less-effortful type of food-seeking behavior. Nucleus accumbens DA and adenosine interact in the regulation of effort-related functions, and other brain structures (anterior cingulate cortex, amygdala, ventral pallidum also are involved. Studies of the brain systems regulating effort-based processes may have implications for understanding drug abuse, as well as energy-related disorders such as psychomotor slowing, fatigue or anergia in depression and other neurological disorders.

  13. Dopamine, behavioral economics, and effort.

    Science.gov (United States)

    Salamone, John D; Correa, Merce; Farrar, Andrew M; Nunes, Eric J; Pardo, Marta

    2009-01-01

    There are numerous problems with the hypothesis that brain dopamine (DA) systems, particularly in the nucleus accumbens, directly mediate the rewarding or primary motivational characteristics of natural stimuli such as food. Research and theory related to the functions of mesolimbic DA are undergoing a substantial conceptual restructuring, with the traditional emphasis on hedonia and primary reward yielding to other concepts and lines of inquiry. The present review is focused upon the involvement of nucleus accumbens DA in behavioral activation and effort-related processes. Viewed from the framework of behavioral economics, the effects of accumbens DA depletions and antagonism on food-reinforced behavior are highly dependent upon the work requirements of the instrumental task, and DA depleted rats are more sensitive to increases in response costs (i.e., ratio requirements). Moreover, interference with accumbens DA transmission exerts a powerful influence over effort-related choice behavior. Rats with accumbens DA depletions or antagonism reallocate their instrumental behavior away from food-reinforced tasks that have high response requirements, and instead these rats select a less-effortful type of food-seeking behavior. Nucleus accumbens DA and adenosine interact in the regulation of effort-related functions, and other brain structures (anterior cingulate cortex, amygdala, ventral pallidum) also are involved. Studies of the brain systems regulating effort-based processes may have implications for understanding drug abuse, as well as energy-related disorders such as psychomotor slowing, fatigue or anergia in depression and other neurological disorders.

  14. Bifurcaciones de codimensión 2 en un modelo dinámico del mercado potencial y actual: aplicación al mercado cervecero español = Bifurcations of Codimension 2 in a Dynamical Model of Current and Potential Market: An Application to the Spanish Beer Market

    Directory of Open Access Journals (Sweden)

    Velasco Morente, Francisco

    2009-01-01

    Full Text Available En este trabajo, a partir de la continuación de las bifurcaciones de codimensión 1 en un modelo dinámico discreto aplicado al mercado actual y potencial de las organizaciones, se establecen las condiciones necesarias para la existencia de bifurcaciones de codimensión 2. Como caso práctico, se estudia el caso del mercado cervecero español, considerando como referencia la marca “San Miguel”, analizando su evolución e interpretación económica. = In this work we establish the necessary conditions for the existence of bifurcations of codimension 2 in a discrete dynamic model applied to the current and potential market of the organizations, starting from the continuation of the codimension 1 bifurcations. The case of the market Spanish brewer is studied and we analyse its evolution and interpret the economical results obtained.

  15. The Strategic Sport Marketing Planning Process

    OpenAIRE

    Alexandru Lucian Mihai

    2013-01-01

    In many segments of the sport industry, sport marketers are pressured to increase their product sales to generate increased revenues for their organizations. This pressure poses a challenge. Because sport marketers are involved in persuading consumers to buy, they run the risk of exaggerating or misrepresenting their products in an effort to sell them. Today, and in the future, sport marketers should recognize this risk and monitor their marketing strategies to ensure that they communicate ho...

  16. ASME Code Efforts Supporting HTGRs

    Energy Technology Data Exchange (ETDEWEB)

    D.K. Morton

    2011-09-01

    In 1999, an international collaborative initiative for the development of advanced (Generation IV) reactors was started. The idea behind this effort was to bring nuclear energy closer to the needs of sustainability, to increase proliferation resistance, and to support concepts able to produce energy (both electricity and process heat) at competitive costs. The U.S. Department of Energy has supported this effort by pursuing the development of the Next Generation Nuclear Plant, a high temperature gas-cooled reactor. This support has included research and development of pertinent data, initial regulatory discussions, and engineering support of various codes and standards development. This report discusses the various applicable American Society of Mechanical Engineers (ASME) codes and standards that are being developed to support these high temperature gascooled reactors during construction and operation. ASME is aggressively pursuing these codes and standards to support an international effort to build the next generation of advanced reactors so that all can benefit.

  17. ASME Code Efforts Supporting HTGRs

    Energy Technology Data Exchange (ETDEWEB)

    D.K. Morton

    2010-09-01

    In 1999, an international collaborative initiative for the development of advanced (Generation IV) reactors was started. The idea behind this effort was to bring nuclear energy closer to the needs of sustainability, to increase proliferation resistance, and to support concepts able to produce energy (both electricity and process heat) at competitive costs. The U.S. Department of Energy has supported this effort by pursuing the development of the Next Generation Nuclear Plant, a high temperature gas-cooled reactor. This support has included research and development of pertinent data, initial regulatory discussions, and engineering support of various codes and standards development. This report discusses the various applicable American Society of Mechanical Engineers (ASME) codes and standards that are being developed to support these high temperature gascooled reactors during construction and operation. ASME is aggressively pursuing these codes and standards to support an international effort to build the next generation of advanced reactors so that all can benefit.

  18. ASME Code Efforts Supporting HTGRs

    Energy Technology Data Exchange (ETDEWEB)

    D.K. Morton

    2012-09-01

    In 1999, an international collaborative initiative for the development of advanced (Generation IV) reactors was started. The idea behind this effort was to bring nuclear energy closer to the needs of sustainability, to increase proliferation resistance, and to support concepts able to produce energy (both electricity and process heat) at competitive costs. The U.S. Department of Energy has supported this effort by pursuing the development of the Next Generation Nuclear Plant, a high temperature gas-cooled reactor. This support has included research and development of pertinent data, initial regulatory discussions, and engineering support of various codes and standards development. This report discusses the various applicable American Society of Mechanical Engineers (ASME) codes and standards that are being developed to support these high temperature gascooled reactors during construction and operation. ASME is aggressively pursuing these codes and standards to support an international effort to build the next generation of advanced reactors so that all can benefit.

  19. Marketing maloobchodu

    OpenAIRE

    Demuth, Jan

    2012-01-01

    This thesis is about the situation of retail marketing in Czech republic, with a special focus on in-store marketing instruments and activities. The goal of this work is to evaluate the application of these marketing instruments in a specific retail store. This chosen store is supermarket Billa. The first part of the thesis is offering theoretical base for in-store marketing activities and also presents the history of retail marketing in Czech republic. The second part is focusing on the situ...

  20. Electricity market 2001

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-09-01

    The electricity markets in the Nordic countries have undergone major changes since the electricity market reform work was started in the early 1990s. Sweden, Norway and Finland have had a common electricity market since 1996. The work of also reforming the Danish electricity market was begun in the year 2000. The objective of the electricity market reform is to introduce increased competition, to give the consumers greater freedom of choice and also, by open and expanded trade in electricity, create the conditions for efficient pricing. The Swedish National Energy Administration is the supervisory authority as specified in the Electricity Act, and one of the tasks entrusted to it by the Government is to follow developments on the electricity market and to regularly compile and report current market information. The purpose of the 'Electricity market 2001' publication is to meet the need for generalized and readily accessible information on the conditions on the Nordic market. Iceland is not included in the description. The publication also includes summaries of information from recent years concerning electricity generation and utilization in the Nordic countries, the structure of the electricity market from the players' perspective, trade in electricity in the Nordic countries and in Northern Europe, electricity prices in the Nordic and other countries, and the impact of the electricity sector on the environment. The publication contains data on electricity generation and use during the past years, structure of the electricity market, trade in electricity in the Nordic countries and northern Europe, electricity prices in the Nordic countries and other countries as well as impact of electricity generation system on the environment.

  1. Understanding the MBA Gender Gap: Women Respond to Gender Norms by Reducing Public Assertiveness but Not Private Effort.

    Science.gov (United States)

    Wallen, Aaron S; Morris, Michael W; Devine, Beth A; Lu, Jackson G

    2017-08-01

    Women's underperformance in MBA programs has been the subject of recent debate and policy interventions, despite a lack of rigorous evidence documenting when and why it occurs. The current studies document a performance gap, specifying its contours and contributing factors. Two behaviors by female students that may factor into the gap are public conformity and private internalization. We predicted that women conform to the norm associating maleness with technical prowess by minimizing their public assertiveness in class discussions and meetings, but that they do not internalize the norm by reducing private effort. Data from multiple cohorts of a top-ranked MBA program reveal female underperformance occurred in technical subjects (e.g., accounting), but not social subjects (e.g., marketing). As predicted, the gender effect ran not through private effort but through public assertiveness, even controlling for gender differences in interests and aptitudes. These findings support some current policy interventions while casting doubt on others.

  2. City marketing: online communication plan for the city of Lisbon

    OpenAIRE

    Altrichter, Benjamin

    2011-01-01

    Mestrado em Marketing City Marketing represents marketing efforts of cities in order to attract more visitors. Today, we are confronted everyday with marketing campaigns in all different communication media promoting countries, cities or events. Cities are competing for visitors on a global scale, forcing them to adapt successful marketing strategies for gaining and retaining costumers. Yet, City Marketing still remains an unknown chapter for a big part of the general public an...

  3. Relationship Service Marketing and Investment in Financial Market of Iran

    Directory of Open Access Journals (Sweden)

    Mehrdad Alipour

    2012-08-01

    Full Text Available In competitive world, having expertise, knowledge and marketing experience for financial market activities, especially brokerage firms has proven inevitable. This should be accompanied by performing marketing operations along with intermediary roles and carrying on the daily transactions of shares in the Tehran stock exchange market. The current study aims investigating the level of marketing knowledge used in stock exchange market, identifying the reasons behind deficient use of the marketing knowledge by the financial institutions (financial intermediaries, brokerage firms and etc, matching the marketing activities with the financial activities of the brokerage firms in the Tehran stock exchange and finally improving the investment in Tehran stock exchange market. Independent variables were selected based on services marketing mix such as product, price, place, promotion, physical facilities, people and process. The method used is survey-based and the universe has been drawn from among the financial institutions active in Tehran stock exchange and the regional branches of the country. The results obtained from the research show that, during the period reviewed, the dynamic marketing system in the financial market was the traditional system without attending to the modern criteria of financial service marketing in the areas relating communication and determination of the shares prices, services of conduct transactions of the financial analyses and encouragement the big companies to enter the Tehran Stock Exchange.

  4. Effort problem of chemical pipelines

    Energy Technology Data Exchange (ETDEWEB)

    Okrajni, J.; Ciesla, M.; Mutwil, K. [Silesian Technical University, Katowice (Poland)

    1998-12-31

    The problem of the technical state assessment of the chemical pipelines working under mechanical and thermal loading has been shown in the paper. The pipelines effort after the long time operating period has been analysed. Material geometrical and loading conditions of the crack initiation and crack growth process in the chosen object has been discussed. Areas of the maximal effort have been determined. The material structure charges after the long time operating period have been described. Mechanisms of the crack initiation and crack growth in the pipeline elements have been analysed and mutual relations between the chemical and mechanical influences have been shown. (orig.) 16 refs.

  5. The role of marketing in transplantation.

    Science.gov (United States)

    Thomson, Art

    2007-06-01

    Although marketing has a well-established role in healthcare, few publications on the role of marketing in transplantation exist. In addition, the field of organ transplantation presents some unique marketing challenges because of the limited availability of organs. Marketing is essential to the success of transplantation services. An effective market planning process includes several steps: an assessment of the current program; analysis of strengths, weaknesses, opportunities, and threats; a competitive analysis; the identification of target audiences; setting of marketing goals, strategies, and tactics; and developing methods for tracking and evaluation. Two often overlooked needs are to assess readiness for marketing and internal marketing.

  6. REINSURANCE MARKET UNDER THE GLOBAL RECESSION

    Directory of Open Access Journals (Sweden)

    O. Prokofjeva

    2016-03-01

    Full Text Available In the article the reinsurance market during the global recession. Reinsurance market and its place in the global insurance space were studied. The nature of reinsurance market and peculiarities of its development were considered. Author determined the processes of capitalization on the global reinsurance market, defined the process of the reinsurance market establishing and its cycles of development. Current state of domestic and foreign reinsurance market and its trends during the global recession were disclosed. The mechanism of the reinsurance on global reinsurance market was reviewed. The prospects of the domestic reinsurance market development were discussed. Integration processes of Ukrainian reinsurance globalization were defined.

  7. Organizational search and market orientation

    DEFF Research Database (Denmark)

    Sørensen, Hans Eibe; Stieglitz, Nils

    2008-01-01

    research drawing on the behavioral theory of the firm.   A critical problem for marketing managers is the strategic positioning of a product in the market (Day & Wensley, 1988; Morgan & Hunt, 1995). The most basic framework to address the positioning remains the classic marketing mix, the 4 Ps (product......, price, place, promotion, and their respective sub-components) of marketing. Viewed from this perspective, the main challenge for marketing managers is to find, select and deliver the attributes in the marketing mix that match the expressed and still unexpressed preferences of current and prospective...... customers. To shed light on this decision problem in marketing, we use two basic models drawn from the behavioral theory of the firm and analyze how firms search for and select the attributes of the marketing mix. Specifically, we draw on the aspiration-level model (March, 1988) and on the NK model...

  8. Electronic Markets Ontology: ideal architecture for global capital market

    Directory of Open Access Journals (Sweden)

    Davide Khalil

    1998-11-01

    Full Text Available When approaching electronic capital market design and microstructure with the focus of analysing and improving existing markets with end-state analysis, it is necessary to name an ideal objective. This serves the purposes of technology evaluation and the development of a standard framework for structural measurement in modeling and language paradigm design. An ideal capital market architecture is presented in this paper that is feasible with current technology based on the end-to-end functionality of existing capital markets including internal requirements of participants. Various architectural and ethical issues are introduced and discussed sketching a framework for further work in quantifying electronic markets.

  9. Analysis on Current Issues in Mineral Resource Market%当前矿产资源市场形势分析

    Institute of Scientific and Technical Information of China (English)

    陈甲斌

    2013-01-01

    This paper ifrst analyses the issues concerning the weak international mineral market, such as gluts of global base metal;high inventory;price of bulk mineral products has rebounded, but is still“tank shock”;mining capital is shrinking;and the mining enterprise faces ifnancing challenges. And then it gives the reasons why the domestic mining market continues to cool down:scale of production of the main minerals continues to expand, and imports continue to grow;mining investment continues to grow, but shows signs of cooling;minerals prices fall and rebound fatigue;the new material mineral is imbalanced. This paper goes on to look at that owing to some factors:intensiifed monopoly pattern of global resource, the right of saying in setting commodity prices grasped by foreign countries, the geopolitical game, transport channel security, competition for resources in developing countries as well, the dififculty and risk for China to use resources from outside territory is increased. On account of this, this paper proposes that we should seize the opportunity to actively promote international cooperation in the ifeld of resources. At the same time, we should take part in the global market management and resources development in Africa and other places, and boost the construction of the important strategic resource reserve system.%当前,国际矿产市场呈现“疲软”状态:全球基本金属供应过剩,产品库存高位运行;大宗矿产品价格虽有反弹,但仍属于“箱体震荡”;矿业资本大幅缩水,矿企融资困难。国内矿业市场继续“降温”:主要矿产品生产规模继续扩张,进口量继续增长;矿业投资虽然继续增长,但是呈现趋冷迹象;矿产品价格下跌,反弹乏力;新材料矿产“苦乐不均”。受全球资源垄断格局加剧、国外掌握大宗矿产品定价话语权、地缘政治博弈与运输通道安全及发展中国家的资源竞争等因素影响,我国

  10. Emerging markets for satellite data communications in the public service

    Science.gov (United States)

    Potter, J. G.

    1978-01-01

    The paper discusses some of the current and potential markets for satellite data communications as projected by the Public Service Satellite Consortium (PSSC). Organizations in the public service sector are divided into three categories, depending on their expected benefits and organizational changes due to increased satellite telecommunications use: A - modest institutional adjustments are necessary and significant productivity gains are likely; B - institutional requirements picture is promising, but more information is needed to assess benefits and risk; and C - major institutional adjustments are needed, risks are high but possible benefits are high. These criteria are applied to the U.S. health care system, continuing education, equipment maintenance, libraries, environmental monitoring, and other potential markets. The potential revenues are seen to be significant, but what is needed is a cooperative effort by common carriers and major public service institutions to aggregate the market.

  11. The AstroHDF Effort

    NARCIS (Netherlands)

    J. Masters; A. Alexov; M. Folk; R. Hanisch; G. Heber; M. Wise

    2011-01-01

    Here we update the astronomy community on our effort to deal with the demands of ever-increasing astronomical data size and complexity, using the Hierarchical Data Format, version 5 (HDF5) format (Wise et al. 2011). NRAO, LOFAR and VAO have joined forces with The HDF Group to write an NSF grant, req

  12. Reproductive effort in viscous populations

    NARCIS (Netherlands)

    Pen, Ido

    2000-01-01

    Here I study a kin selection model of reproductive effort, the allocation of resources to fecundity versus survival, in a patch-structured population. Breeding females remain in the same patch for life. Offspring have costly, partial long-distance dispersal and compete for breeding sites, which beco

  13. A New Higher Education Marketing Mix: The 7Ps for MBA Marketing

    Science.gov (United States)

    Ivy, Jonathan

    2008-01-01

    Purpose: The purpose of this paper is to present a new marketing mix based on MBA students' attitudes and opinions towards the marketing initiatives of business schools in South Africa. The post-graduate business education market is, and increasingly, getting more aggressive in their efforts to attract students on to their flagship degree, the…

  14. A New Higher Education Marketing Mix: The 7Ps for MBA Marketing

    Science.gov (United States)

    Ivy, Jonathan

    2008-01-01

    Purpose: The purpose of this paper is to present a new marketing mix based on MBA students' attitudes and opinions towards the marketing initiatives of business schools in South Africa. The post-graduate business education market is, and increasingly, getting more aggressive in their efforts to attract students on to their flagship degree, the…

  15. Curriculum Currency: Integrating Direct and Interactive Marketing Content in Introductory Marketing Courses

    Science.gov (United States)

    Spiller, Lisa D.; Scovotti, Carol

    2008-01-01

    This study investigates the extent to which educators address direct and interactive marketing concepts in undergraduate introductory marketing courses. As practitioners seek more accountability from their marketing efforts, so too must academia respond with more relevant content. Results from textbook content analysis suggest that direct and…

  16. Social Marketing in Marketing Health

    OpenAIRE

    Janet, Evgen; Zaletel Kragelj, Lijana

    2008-01-01

    Health communication is one of key approaches in health promotion. In last decade more and more techniques used by commercial marketers are used, termed in this context »social marketing«. It became integrative and inclusive discipline that uses a wide range of social sciences and social policy approaches as well as marketing. Like commercial marketing, social marketing is also focused on the consumer, and similarly, it is the knowledge on what people want and need and how to persuade them to...

  17. Marketing: Realistic Tips for Planning and Implementation in Special Libraries.

    Science.gov (United States)

    Kassel, Amelia

    2002-01-01

    Discusses the need for special libraries to have a marketing plan in order to increase support and plan for the future. Topics include finding the time; budgets and marketing; promoting library services; the use of outside consultants; making market planning a continuous process; and marketing efforts at product shows. (LRW)

  18. Marketing library and information services II a global outlook

    CERN Document Server

    Gupta, Dinesh K; Massisimo, Angels

    2013-01-01

    With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library

  19. Marketing: Realistic Tips for Planning and Implementation in Special Libraries.

    Science.gov (United States)

    Kassel, Amelia

    2002-01-01

    Discusses the need for special libraries to have a marketing plan in order to increase support and plan for the future. Topics include finding the time; budgets and marketing; promoting library services; the use of outside consultants; making market planning a continuous process; and marketing efforts at product shows. (LRW)

  20. Data driven marketing for dummies

    CERN Document Server

    Semmelroth, David

    2013-01-01

    Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. Identifyi

  1. Comparative Analysis of VNSA Complex Engineering Efforts

    Directory of Open Access Journals (Sweden)

    Gary Ackerman

    2016-03-01

    Full Text Available The case studies undertaken in this special issue demonstrate unequivocally that, despite being forced to operate clandestinely and facing the pressures of security forces seeking to hunt them down and neutralize them, at least a subset of violent non-state actors (VNSAs are capable of some genuinely impressive feats of engineering. At the same time, success in such endeavours is not guaranteed and VNSAs will undoubtedly face a number of obstacles along the way. A comparative analysis of the cases also reveals new insights about the factors influencing the decision to pursue complex engineering efforts, the implementation of such decisions and the determinants of the ultimate outcome. These result in a set of hypotheses and indicators that, if confirmed by future research, can contribute to both operational and strategic intelligence assessments. Overall, the current study enriches our understanding of how and why VNSAs might engage in complex engineering efforts.

  2. Phase I of The National Beef Quality Audit-2011: quantifying willingness-to-pay, best-worst scaling, and current status of quality characteristics in different beef industry marketing sectors.

    Science.gov (United States)

    Igo, J L; VanOverbeke, D L; Woerner, D R; Tatum, J D; Pendell, D L; Vedral, L L; Mafi, G G; Moore, M C; McKeith, R O; Gray, G D; Griffin, D B; Hale, D S; Savell, J W; Belk, K E

    2013-04-01

    The National Beef Quality Audit (NBQA)-2011 benchmarked the current status of and assessed progress being made toward quality and consistency of U.S. cattle, carcasses, and beef products after the completion of the first NBQA in 1991. Unlike previous NBQA, objectives of the 2011 Phase I study were to determine how each beef market sector defined 7 quality categories, estimate willingness-to-pay (WTP) for the same quality categories by market sector, and establish a best-worst (B/W) scaling for the quality categories. Structured face-to-face interviews were conducted and responses were recorded using dynamic routing software over an 11-mo period (February to December 2011) with decision makers in each of the following beef market sectors: Feeders (n = 59), Packers (n = 26), Food Service, Distribution, and Further Processors (n = 48), Retailers (n = 30), and Government and Allied Industries (n = 47). All respondents participated in a structured interview consisting of WTP and B/W questions that were tied to 7 quality categories and then were asked to "define" each of the 7 categories in terms of what the category meant to them, resulting in completely unbiased results. The 7 quality categories were a) how and where the cattle were raised, b) lean, fat, and bone, c) weight and size, d) cattle genetics, e) visual characteristics, f) food safety, and g) eating satisfaction. Overall, "food safety" and "eating satisfaction" were the categories of greatest and second most importance, respectively, to all beef market sectors except for Feeders. Feeders ranked "how and where the cattle were raised" and "weight and size" as the most important and second most important, respectively. Overall, "how and where the cattle were raised" had the greatest odds of being considered a nonnegotiable requirement before the raw material for each sector would be considered for purchase and was statistically more important (P market sectors were considered, "eating satisfaction" was shown to

  3. Forensic analysis of online marketing for electronic nicotine delivery systems.

    Science.gov (United States)

    Cobb, Nathan K; Brookover, Jody; Cobb, Caroline O

    2015-03-01

    Electronic nicotine delivery systems (ENDS) are growing in awareness and use in the USA. They are currently unregulated as the Food and Drug Administration has yet to assert jurisdiction under its tobacco authority over these products, and a US Court of Appeals held they cannot be regulated as drugs/delivery devices if they are not marketed for a therapeutic purpose. Observation of the current online marketplace suggests ENDS, like some nutraceutical products, are being promoted using affiliate marketing techniques using claims concerning purported health benefits. This study performed a forensic analysis to characterise the relationships between online ENDS affiliate advertisements and ENDS sellers, and evaluated descriptive content on advertisements and websites to inform future policy and regulatory efforts. A purposive sampling strategy was used to identify three forms of ENDS advertising. Web proxy software recorded identifiable objects and their ties to each other. Network analysis of these ties followed, as well as analysis of descriptive content on advertisements and websites identified. The forensic analysis included four ENDS advertisements, two linked affiliate websites, and two linked seller websites, and demonstrated a multilevel relationship between advertisements and sellers with multiple layers of redirection. Descriptive analysis indicated that advertisements and affiliates, but not linked sellers, included smoking cessation claims. Results suggest that ENDS sellers may be trying to distance marketing efforts containing unsubstantiated claims from sales. A separate descriptive analysis of 20 ENDS seller web pages indicated that the use of affiliate marketing by sellers may be widespread. These findings support increased monitoring and regulation of ENDS marketing to prevent deceptive marketing tactics and ensure consumer safety. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please

  4. Positioning Continuing Education Computer Programs for the Corporate Market.

    Science.gov (United States)

    Tilney, Ceil

    1993-01-01

    Summarizes the findings of the market assessment phase of Bellevue Community College's evaluation of its continuing education computer training program. Indicates that marketing efforts must stress program quality and software training to help overcome strong antiacademic client sentiment. (MGB)

  5. Incorporating direct marketing activity into latent attrition models

    NARCIS (Netherlands)

    Schweidel, David A.; Knox, George

    2013-01-01

    When defection is unobserved, latent attrition models provide useful insights about customer behavior and accurate forecasts of customer value. Yet extant models ignore direct marketing efforts. Response models incorporate the effects of direct marketing, but because they ignore latent attrition,

  6. Impact of Global Financial Crisis on Nigerian Stock Market | Onuoha ...

    African Journals Online (AJOL)

    Impact of Global Financial Crisis on Nigerian Stock Market. ... The survey method of research design was adopted in an effort to generate the required ... should be encouraged so as to increase the capital base of stock market participants.

  7. Marketing automation

    Directory of Open Access Journals (Sweden)

    TODOR Raluca Dania

    2017-01-01

    Full Text Available The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In order to achieve the desired marketing results, businessis have to employ digital marketing and communication services. These services are efficient and measurable thanks to the marketing technology used to track, score and implement each campaign. Due to the technical progress, the marketing fragmentation, demand for customized products and services on one side and the need to achieve constructive dialogue with the customers, immediate and flexible response and the necessity to measure the investments and the results on the other side, the classical marketing approached had changed continue to improve substantially.

  8. Contractual Incompleteness, Unemployment, and Labour Market Segmentation

    DEFF Research Database (Denmark)

    Altmann, Steffen; Falk, Armin; Grunewald, Andreas;

    2014-01-01

    This article provides evidence that involuntary unemployment, and the segmentation of labour markets into firms offering "good" and "bad" jobs, may both arise as a consequence of contractual incompleteness.We provide a simple model that illustrates how unemployment and market segmentation may...... jointly emerge as part of a market equilibrium in environments where work effort is not third-party verifiable. Using experimental labour markets that differ only in the verifiability of effort, we demonstrate empirically that contractual incompleteness can cause unemployment and segmentation. Our data...

  9. Contractual Incompleteness, Unemployment, and Labour Market Segmentation

    DEFF Research Database (Denmark)

    Altmann, Steffen; Falk, Armin; Grunewald, Andreas

    2014-01-01

    This article provides evidence that involuntary unemployment, and the segmentation of labour markets into firms offering "good" and "bad" jobs, may both arise as a consequence of contractual incompleteness.We provide a simple model that illustrates how unemployment and market segmentation may...... jointly emerge as part of a market equilibrium in environments where work effort is not third-party verifiable. Using experimental labour markets that differ only in the verifiability of effort, we demonstrate empirically that contractual incompleteness can cause unemployment and segmentation. Our data...

  10. Stock market

    OpenAIRE

    Pachlerová, Šárka

    2017-01-01

    This bachelor thesis deals with the stock market in the Czech republic. The first part of this work is focused on the characteristics concepts of the stock market. It is comprised of the definitions of the financial market, stocks, commodities, the stock exchange indexes and others. Introduction to the term Forex and definition of the types of stock exchanges and exchange trades. Introduction to the OTC trading and how the stock exchange work. In the analytical part there is introduction t...

  11. PPC Marketing

    OpenAIRE

    Korousová, Tereza

    2015-01-01

    This thesis analyzes internet marketing and within in especially PPC advertising - including its structure and calculation of efficiency. There are two most commonly used PPC systems in the Czech Republic - AdWords and Sklik. Within these systems, there are marketing campaigns created and they consist of suitable marketing sets, which are combinations of ads and key words. Project Ehrliches Bier used the AdWords system for its campaign and within this system the project has been propagated si...

  12. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:The country was faced with heavy inflationary pressure as the CPI and PPI numbers both continued to run at a high growth rate.The government decided to enforce a tightened monetary policy and stock investors rushed to pull money out of the stock market and stash it in the banks.To save the stumbling stock market,QFIIs were allowed to triple their investments in China’s financial markets.

  13. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    TO THE POINT:China’s financial markets remained stable in 2007, the central bank said,but the stock market stumbled on the heels of international market fluctuations.Food supplies were in short- age as the blizzard in southern provinces blocked transportation and destroyed farm produce.China Minmetals moved abroad to Canada for gold and copper,while the South Korean Lotte Shopping looked to China for the supermarket boom.

  14. Event marketing

    OpenAIRE

    Novotná, Michaela

    2008-01-01

    This study aims to analyze event-marketing activities of the small firm and propose new events. At first the theoretical part describes marketing and communication mix and then especially planning and development of event marketing campaign. Research data were collected by the method of survey to propose the new events. Randomly selected customers were asked to fill the questionnaire. Its results were integrated into the proposal of the new events. The interview was realized with the owner of...

  15. Market Definition

    OpenAIRE

    Kaplow, Louis

    2014-01-01

    Market definition has long held a central place in competition law. This entry surveys recent analytical work that has called the market definition paradigm into question on a number of fronts: whether the process is feasible, whether market share threshold tests are coherent, whether the hypothetical monopolist test in merger guidelines is counterproductive, and whether and when the frequent focus on cross-elasticities is useful.

  16. Trade marketing

    OpenAIRE

    Khodl, Vojtěch

    2013-01-01

    The main objective of this thesis is to define the term "trade marketing" and evaluate its role within the Coca-Cola Hellenic Bottling Company. With the use of internal resources and relevant literature, I will describe the use of trade marketing from both theoretical and practical point of view. I will also introduce the Coca-Cola HBC and its position on the carbonated soft drinks market in the Czech republic.

  17. Content Marketing

    OpenAIRE

    LE, DUC

    2013-01-01

    The purpose of this thesis was to introduce the new trend in today’s marketing world: content marketing. It has been employed by many companies and organizations in the world and has been proven success even when it is still a fairly new topic. Five carefully selected theories of content marketing proposed by experts in the field has been collected, compared and displayed as originally and scientifically as possible in this thesis. The chosen theories provide a diversified perspectives of...

  18. Online marketing

    OpenAIRE

    Zrůst, Daniel

    2013-01-01

    The aim of this thesis is to evaluate pay per click marketing as suitable marketing tool for promotion and distribution of a given product. The paper describes basic vocabulary related to PPC advertising, common metrics, tools used by online marketers, and logic of running PPC campaigns. The paper also tries to quantify impact of Internet on economies. The second part applies the theory to analysis of consumers' conversion path while searching online in common search engines where PPC marketi...

  19. Segmentation based on sources of marketing intelligence, marketing intelligence quotient and business characteristics in software industry/Yazilim sektöründeki firmalarin pazarlama istihbarat kaynaklari, pazarlama zekalari ve isletme özelliklerine göre kümeler halinde incelenmesi

    National Research Council Canada - National Science Library

    Selen Öztürk; Abdullah Okumus; Feride Mutlu

    2012-01-01

    .... Marketing intelligence system supplies this information to marketing executives. It consists of current information on developments in marketing environment that helps managers to prepare and adjust marketing plans...

  20. The Telemetry Agile Manufacturing Effort

    Energy Technology Data Exchange (ETDEWEB)

    Brown, K.D.

    1995-01-01

    The Telemetry Agile Manufacturing Effort (TAME) is an agile enterprising demonstration sponsored by the US Department of Energy (DOE). The project experimented with new approaches to product realization and assessed their impacts on performance, cost, flow time, and agility. The purpose of the project was to design the electrical and mechanical features of an integrated telemetry processor, establish the manufacturing processes, and produce an initial production lot of two to six units. This paper outlines the major methodologies utilized by the TAME, describes the accomplishments that can be attributed to each methodology, and finally, examines the lessons learned and explores the opportunities for improvement associated with the overall effort. The areas for improvement are discussed relative to an ideal vision of the future for agile enterprises. By the end of the experiment, the TAME reduced production flow time by approximately 50% and life cycle cost by more than 30%. Product performance was improved compared with conventional DOE production approaches.

  1. Marketing plan

    OpenAIRE

    Jantunen, Essi; Hellman, Annika

    2012-01-01

    The aim of this bachelor’s thesis was to draw up an efficient marketing plan for Pohjolan Vihreä Polku Oy, which offers meeting and nature activity services. The company was in a process of conversion and needed a structured marketing plan. The objectives of the company were perceived through severe research. The main purposes of the marketing plan were to raise the visibility of the company and increase its clientele. The proposed marketing actions are also to be used to improve the company’...

  2. Modeling category-level purchase timing with brand-level marketing variables

    NARCIS (Netherlands)

    D. Fok (Dennis); R. Paap (Richard)

    2003-01-01

    textabstractPurchase timing of households is usually modeled at the category level. Marketing efforts are however only available at the brand level. Hence, to describe category-level interpurchase times using marketing efforts one has to construct a category-level measure of marketing efforts from

  3. Modeling category-level purchase timing with brand-level marketing variables

    NARCIS (Netherlands)

    D. Fok (Dennis); R. Paap (Richard)

    2003-01-01

    textabstractPurchase timing of households is usually modeled at the category level. Marketing efforts are however only available at the brand level. Hence, to describe category-level interpurchase times using marketing efforts one has to construct a category-level measure of marketing efforts from t

  4. Marketing of electric vehicles

    DEFF Research Database (Denmark)

    Gärling, Anita; Thøgersen, John

    In this paper, an outline of a two-phased strategy for the targeted marketing of EVs is developed based, first, on a discussion of the current and expected future characteristics of EVs and, second, on a review of research on the characteristics of early adopters of new products.......In this paper, an outline of a two-phased strategy for the targeted marketing of EVs is developed based, first, on a discussion of the current and expected future characteristics of EVs and, second, on a review of research on the characteristics of early adopters of new products....

  5. Market Trends and Current Technology of Dissolving Pulp%溶解浆的市场趋势和最新技术

    Institute of Scientific and Technical Information of China (English)

    Hannu R(a)mark

    2013-01-01

    Sulphite cooking has dominated the production of dissolving pulp in the past. Because of environmental reasons, sulphite cooking has decreased and instead has become pre-hydrolysis kraft cooking. Earlier was done only with batch cooking technology, but due to increasing demand of dissolving pulp, a process based pre-hydrolysis kraft cooking done with continuous cooking technology has been developed. This new solution has been through extensive laboratory trials and subsequently installed and operated within an existing pulp mill originally designed for bleached kraft market pulp. The new process and equipment design have addressed the negative experiences encountered on previous attempts to apply continuous cooking technology for dissolving pulp manufacturing. Both new and existing pulp mills can benefit from the new process solution, which is also allowing campaign production of dissolving pulp or paper grade pulp with the same fiber line.%溶解浆的生产过去以亚硫酸盐法蒸煮为主,由于环境的原因,亚硫酸盐法蒸煮已较少采用,而采用预水解硫酸盐法蒸煮.开始只采用间歇蒸煮技术,但由于溶解浆的需求不断增加,开发了基于预水解硫酸盐法蒸煮的连续蒸煮技术.这一新的解决方案已经通过广泛的实验室实验,随后在最初设计生产漂白硫酸盐商品浆的浆厂应用.新设计的工艺和设备已经解决了先前尝试在溶解浆生产中采用连续蒸煮技术遇到的负面问题.新建和现有的浆厂可以从该新工艺解决方案中受益,这也使得溶解浆与造纸用浆可共用同一制浆生产线.

  6. What's happening in the global NDT market? An update on current trends impacting the NDT market with a special focus on the Canadian oil and gas industry

    Energy Technology Data Exchange (ETDEWEB)

    Jain, N. [Frost and Sullivan, Chennai (India)

    2013-09-15

    Nondestructive testing (NDT) plays a critical role in maintaining quality and guaranteeing the safety of industries by predicting or assessing the performance and service life of a structure throughout its lifecycle, from manufacturing to operation and maintenance. The ability to assess the integrity of a material, component or structure without affecting its useful life provides perfect balance between quality control and cost-effectiveness. NDT is also used for equipment life assessment or condition assessment to estimate the operational life of plant components, such as processing lines, pipes, tanks and pressure vessels, etc. Based on this information, strategic plans can be developed for extending the useful life of these components. There are more than 60 techniques for performing NDT, with newer techniques being developed at a rapid pace. However, based on the item being inspected, these techniques can be broadly classified into two categories: surface inspection and volumetric inspection. Techniques like dye penetrant testing, magnetic testing, and eddy current testing are classified under surface inspection, with radiography, ultrasonic testing, and acoustic emission classified under volumetric inspection. The traditional or conventional NDT techniques, such as magnetic particle inspection, penetrant testing, radiography and ultrasonic testing, have been around for nearly a century. However, these and the other technologies have evolved significantly since their inception, with newer advanced techniques developed over the past two decades. Amongst the most notable advancements in technology include phased array ultrasonic testing and digital radiography. In an industry where adoption of new technology is a key challenge, the success phased array and digital radiography have achieved as mainstream inspection techniques is noteworthy. (author)

  7. Knižní marketing

    OpenAIRE

    Rabasová, Eva

    2012-01-01

    The thesis describes and analyzes the current situation of book marketing in the Czech Republic and attempts to evaluate its quality. Firstly, basic concepts related to marketing are defined, and then the Czech book market conditions, such as structure of production, history, sales volume and individual actors, are described. This theoretical ground is followed by a practical part where specifics of book marketing are mentioned in the light of the marketing mix. The last part of the thesis pr...

  8. The market research encyclopedia.

    Science.gov (United States)

    Barabba, V P

    1990-01-01

    Market research can be a complicated and complex process nowadays, especially when it involves sophisticated techniques with names like probabilistic sampling, Box-Jenkins, or conjoint analysis. There is a need for a guide that will help managers determine the dimensions of the task, the resources that must be summoned, the data required, and other key elements. Here, from the head of market research at General Motors, is such a guide in outline form. Vincent P. Barabba walks the reader through the five major stages of the research effort. Each stage is represented in one table, and together the tables combine into a mammoth foldout for easy perusal. The stages are: 1. Assess the market information needs. 2. Measure the marketplace. 3. Store, retrieve, and display the data. 4. Describe and analyze market information. 5. Evaluate the research and assess its usefulness. Comprehensiveness is a hallmark of the "encyclopedia." In the second table, for example, one of the headings under "nonprobabilistic data" is "central location interviewing." Barabba lists the limitations of this kind of research: "Very expensive; responses in this artificial environment may not reflect responses in the market; complicated logistics; development of test product can be time consuming and expensive."

  9. Society and Market

    DEFF Research Database (Denmark)

    Høst, Jeppe Engset

    2015-01-01

    , in general, the two approaches had diverging views on market-based fisheries management, and I have suggested that these originate in the different research objects, instruments, and assumptions that underlie the social sciences. In this postscript, I reflect on the two waypoints, and I discuss the wider......Two waypoints were identified at the beginning of this book. The first was a reflection on the different ways social sciences have conceptualized, criticized, and worked with market-based fisheries management. The second was a promise to show diversity and complexity in the social and cultural...... perspectives concerning the strong and international currents favoring market-based fisheries. In addition, I suggest mediated fisheries as a possible alternative management principle instead of distribution based purely on market mechanisms....

  10. Society and Market

    DEFF Research Database (Denmark)

    Høst, Jeppe Engset

    2015-01-01

    Two waypoints were identified at the beginning of this book. The first was a reflection on the different ways social sciences have conceptualized, criticized, and worked with market-based fisheries management. The second was a promise to show diversity and complexity in the social and cultural......, in general, the two approaches had diverging views on market-based fisheries management, and I have suggested that these originate in the different research objects, instruments, and assumptions that underlie the social sciences. In this postscript, I reflect on the two waypoints, and I discuss the wider...... perspectives concerning the strong and international currents favoring market-based fisheries. In addition, I suggest mediated fisheries as a possible alternative management principle instead of distribution based purely on market mechanisms....

  11. A Glance of College Students Tourism Market

    Institute of Scientific and Technical Information of China (English)

    霍艾琳

    2015-01-01

    This paper points out the situation of the development of college student tourism market at current stage.To help the readers better understand about operation and mechanism of the college student tourism market and industry.

  12. 75 FR 28667 - Market Structure Roundtable

    Science.gov (United States)

    2010-05-21

    ... of May 6, metrics for evaluating market structure performance, high frequency trading, and... COMMISSION Market Structure Roundtable AGENCY: Securities and Exchange Commission. ACTION: Notice of..., financial services firms, high frequency traders, and the academic community regarding the current...

  13. Ambush marketing and sports

    Directory of Open Access Journals (Sweden)

    Hakan Ünal

    2011-03-01

    Full Text Available The tactics used to reach to the mind of consumer who come under the messages of brands that sent from different fronts such as thousands of products (advertising, public relations, sponsorship, point of sale activities, promotion, etc differentiates and so to say It is lived lots of brand wars. Most of these wars are seen in areas of sports organizations. Sports is always in front of consumer in every moment of the life and being in brisk demand. It is transformed into an industry which has a large-scale by adding the power of influencing the sectors connected to each other.The world's leading companies are trying to increase their market shares by benefiting from the charm of the sports. Sports is one of the most popular areas about sponsorship. Sports has the highest share in the sponsorship areas. Ambush marketing has appeared as a major threat against sports sponsorship. Ambush marketing can also be described as an attempt of making the another company's name which is a competitor related with the event without paying a high price and also without violating the laws in the situations that official sponsorship exists in an organization which is involving the massess even a brand's sporting, social or even political event.Anyway, the efforts of preventing ambush marketing applications by the event owners and sponsors becoming very hard. There is not a clear result about whether ambush marketing is an ethical application or not and if it has a positive or a negative impact on the sports marketing. Further investigations will show us whether the war against ambush marketing will be successful or not.

  14. Ambush marketing and sports

    Directory of Open Access Journals (Sweden)

    Hakan Ünal

    2011-03-01

    Full Text Available The tactics used to reach to the mind of consumer who come under the messages of brands that sent from different fronts such as thousands of products (advertising, public relations, sponsorship, point of sale activities, promotion, etc differentiates and so to say It is lived lots of brand wars. Most of these wars are seen in areas of sports organizations. Sports is always in front of consumer in every moment of the life and being in brisk demand. It is transformed into an industry which has a large-scale by adding the power of influencing the sectors connected to each other.The world's leading companies are trying to increase their market shares by benefiting from the charm of the sports.  Sports is one of the most popular areas about sponsorship. Sports has the highest share in the sponsorship areas. Ambush marketing has appeared as a major threat against sports sponsorship. Ambush marketing can also be described as an attempt of making the another company's name which is a competitor related with the event without paying a high price and also without violating the laws in the situations that official sponsorship exists in an organization which is involving the massess even a brand's sporting, social or even political event.Anyway, the efforts of preventing ambush marketing applications by the event owners and sponsors becoming very hard. There is not a clear result about whether ambush marketing is an ethical application or not and if it has a positive or a negative impact on the sports marketing. Further investigations will show us whether the war against ambush marketing will be successful or not.

  15. Marketing Education

    Science.gov (United States)

    Stancil, Ronald A., Sr.

    2008-01-01

    This article discusses the Marketing Education program at West Haven (CT) High School in West Haven, Connecticut, that promotes skills for life and attributes, enhances the academic program, and develops leaders out of ordinary students through an interactive curriculum. The three components of West Haven's marketing and management program are (1)…

  16. Marketing Management

    DEFF Research Database (Denmark)

    Wilke, Ricky

    2012-01-01

    Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009......Book review of: Christian Homburg, Sabine Kuester, Harley Krohmer, Marketing Management – A Contemporary Perspective, McGraw-Hill Higher Education, 2009...

  17. Art Markets

    NARCIS (Netherlands)

    P.A. Arora (Payal); F.R.R. Vermeylen (Filip)

    2013-01-01

    textabstractThe advent of digitization has had a profound impact on the art market and its institutions. In this chapter, we focus on the market for visual arts as it finds its expression in (among other) paintings, prints, drawings, photographs, sculpture and the like. These artistic disciplines cl

  18. Direct marketing

    Directory of Open Access Journals (Sweden)

    Čičić Muris

    2002-01-01

    Full Text Available Direct Marketing (DM is usually treated as unworthy activity, with actions at the edge of legality and activities minded cheating. Despite obvious problems regarding ethics and privacy threat, DM with its size, importance and role in a concept of integrated marketing communication deserves respect and sufficient analysis and review

  19. Market Review

    Institute of Scientific and Technical Information of China (English)

    2006-01-01

    @@ RE Market Dec. 10-20 Price of Pr-Nd oxide and Pr-Nd mischrnetal kept on rising in domestic market recently due to the tight supply of RE carbonate. Short supply of ion adsorption clay in southern China did not affect the prices of dysprosium and terbium obviously.

  20. Market Review

    Institute of Scientific and Technical Information of China (English)

    2006-01-01

    @@ RE Market Oct. 10~20 Price of Eu-rich and Yt-medium RE concentrate in domestic market rose to RMB $ 74,000/ton from RMB $72,000/ton. It was still on rising. Price of RE carbonate in Baotou was over RMB$10,000/ton due to the strict volume control of rare earth concentrate.

  1. Market Review

    Institute of Scientific and Technical Information of China (English)

    2006-01-01

    @@ RE Market May 10-20 Learned from Inner Mongolia Rare Earth Association,domestic rare earth market was in good situation driven by high demand. Price of neodymium rose strongly. Dysprosium oxide and terbium oxide still hovered at the higher price level. Price of europia remained stable.

  2. Market review

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    @@ RE Market June 10-20 Driven by price rising of Nd and Pr, domestic RE market was very active recently. It was thought that the price rising was led by the large demand of NdFeB magnet industry and tight supply of RE raw materials.

  3. Art Markets

    NARCIS (Netherlands)

    P.A. Arora (Payal); F.R.R. Vermeylen (Filip)

    2013-01-01

    textabstractThe advent of digitization has had a profound impact on the art market and its institutions. In this chapter, we focus on the market for visual arts as it finds its expression in (among other) paintings, prints, drawings, photographs, sculpture and the like. These artistic disciplines

  4. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:Along with the Chinese Government’s determination to crack down on insider trading, the mainland stock market has experienced more volatility recently with sharp ups and downs. Overall, however, the market is on a rising track. A sea change

  5. Agricultural Marketing.

    Science.gov (United States)

    Helt, Lawrence; And Others

    Designed for use in farm business management adult programs, this marketing curriculum includes six teaching lessons and professional staff products. The following topics are covered in the lessons: introduction to marketing; interpretation of price/demand/supply cycles and fundamental outlook trends (carryover/projections/disappearance); farmers'…

  6. Marketing Education

    Science.gov (United States)

    Stancil, Ronald A., Sr.

    2008-01-01

    This article discusses the Marketing Education program at West Haven (CT) High School in West Haven, Connecticut, that promotes skills for life and attributes, enhances the academic program, and develops leaders out of ordinary students through an interactive curriculum. The three components of West Haven's marketing and management program are (1)…

  7. Marketing audit in group practice.

    Science.gov (United States)

    Blackburn, J M

    1984-01-01

    The marketing audit, whether large-scale or small-scale, will soon be critical to the success of every medical group practice. This dynamic process, in which the many components of a group's marketing efforts are analyzed, is examined from the perspective of ideal circumstances and unlimited resources, and more pragmatically, from the perspective of various-sized groups, with different resources and marketing talent. The audit components are prioritized, possible adaptations and combinations are presented, and reasonable implementation mechanisms, designed to address audit outcomes, are suggested.

  8. Food packaging cues influence taste perception and increase effort provision for a recommended snack product in children

    OpenAIRE

    Laura eEnax; Bernd eWeber; Maren eAhlers; Ulrike eKaiser; Katharina eDiethelm; Dominik eHoltkamp; Ulya eFaupel; Holzmüller, Hartmut H.; Mathilde eKersting

    2015-01-01

    Food marketing research shows that child-directed marketing cues have pronounced effects on food preferences and consumption, but are most often placed on products with low nutritional quality. Effects of child-directed marketing strategies for healthy food products remain to be studied in more detail. Previous research suggests that effort provision explains additional variance in food choice. This study investigated the effects of packaging cues on explicit preferences and effort provision ...

  9. Border markets

    DEFF Research Database (Denmark)

    Walther, Olivier

    2014-01-01

    The objective of this issue of Articulo – Journal of Urban Research is to examine the characteristics of border markets in a comparative perspective. In this introductory paper, I first discuss what makes African border markets different from other markets, and examine several factors that explain...... their unequal economic development: the presence of a trade community, the combination of trading and productive activities, and the relative porosity of borders. In a second part, I examine how border markets on the U.S.-Mexico border must simultaneously guarantee the security of the state while favoring...... regional trade. The last part of the paper argues that more policy attention should be paid to border markets which, despite being at the margin of states, are a vital component of their economy. Fifty years after most West African states became independent and just as NAFTA turns 20, it is high time...

  10. Developing markets?

    DEFF Research Database (Denmark)

    Figueiredo, Bernardo; Chelekis, Jessica; DeBerry-Spence, Benet

    2015-01-01

    , and social inequalities. We suggest that these issues are better understooda nd addressed when examined via grounded investigations of the role of markets in shaping the management of resources, consumer agency, power inequalities and ethics. The use of markets as units of analysis may lead to further cross......Situated at the intersection of markets and development, this commentary aims to promote a cross-fertilization of macromarketing and transformative consumer research (TCR) that directs attention to the sociocultural context and situational embeddedness of consumer experience and wellbeing, while...... acknowledging complex, systemic interdependencies between markets, marketing, and society. Based on a critical review of the meaning of development and an interrogation of various developmental discourses, the authors develop a conceptual framework that brings together issues of development, wellbeing...

  11. Border markets

    DEFF Research Database (Denmark)

    Walther, Olivier

    2014-01-01

    The objective of this issue of Articulo – Journal of Urban Research is to examine the characteristics of border markets in a comparative perspective. In this introductory paper, I first discuss what makes African border markets different from other markets, and examine several factors that explain...... their unequal economic development: the presence of a trade community, the combination of trading and productive activities, and the relative porosity of borders. In a second part, I examine how border markets on the U.S.-Mexico border must simultaneously guarantee the security of the state while favoring...... regional trade. The last part of the paper argues that more policy attention should be paid to border markets which, despite being at the margin of states, are a vital component of their economy. Fifty years after most West African states became independent and just as NAFTA turns 20, it is high time...

  12. Voluntary versus Enforced Team Effort

    Directory of Open Access Journals (Sweden)

    Claudia Keser

    2011-08-01

    Full Text Available We present a model where each of two players chooses between remuneration based on either private or team effort. Although at least one of the players has the equilibrium strategy to choose private remuneration, we frequently observe both players to choose team remuneration in a series of laboratory experiments. This allows for high cooperation payoffs but also provides individual free-riding incentives. Due to significant cooperation, we observe that, in team remuneration, participants make higher profits than in private remuneration. We also observe that, when participants are not given the option of private remuneration, they cooperate significantly less.

  13. Design choices for electricity markets

    Energy Technology Data Exchange (ETDEWEB)

    De Vries, Laurens

    2007-07-01

    Ten years after the first European Electricity Directive, the goal of creating a single European electricity market has not been reached, despite concerted efforts by the EU and certain member states to continue with the reforms. The policy of subsidiarity for many aspects of market design has as a consequence that member countries are implementing a variety of different market designs and are implementing the reforms at varying speeds. The Florence regulatory process, which was intended to provide a bottom-up approach for coordination and harmonization, has effectively stalled and been replaced by a series of 'mini fora' in which smaller groups of countries work on integrating their markets. At the same time, the European electricity supply industry is facing some significant challenges. This paper investigates the different choices that can be made in the design of electricity markets, how they relate to each other and how they relate to the policy goals. (auth)

  14. Marketing is Dead! Long Live Marketing!

    OpenAIRE

    Marjanova Jovanov, Tamara

    2016-01-01

    The contents of the lectures included: Why marketing? Citizen, Consumer, Customer (Behavior) Who is the Father of Marketing? Some Antecedents of Marketing When Did Marketing Start? The Contributors of Marketing Where Did Marketing Start? Job Positions in Today’s Marketing Organization The Role of the Chief Marketing Officer Four Different CEO Views of Marketing Reality – Truth – Challenge (Why Can’t We Make It?) The Strong and Steady Progress of Marketi...

  15. Marketing is Dead! Long Live Marketing!

    OpenAIRE

    Marjanova Jovanov, Tamara

    2016-01-01

    The contents of the lectures included: Why marketing? Citizen, Consumer, Customer (Behavior) Who is the Father of Marketing? Some Antecedents of Marketing When Did Marketing Start? The Contributors of Marketing Where Did Marketing Start? Job Positions in Today’s Marketing Organization The Role of the Chief Marketing Officer Four Different CEO Views of Marketing Reality – Truth – Challenge (Why Can’t We Make It?) The Strong and Steady Progress of Marketi...

  16. Promoting Hong Kong's Higher Education to Asian Markets: Market Segmentations and Strategies

    Science.gov (United States)

    Cheung, Alan C. K.; Yuen, Timothy W. W.; Yuen, Celeste Y. M.; Cheng, Yin Cheong

    2010-01-01

    Purpose: The main purpose of this study is threefold: to analyze the current conditions of higher education services offered in the three target markets; to conduct market segmentation analysis of these markets; and to recommend the most appropriate market entry strategies for Hong Kong's education service providers. Design/methodology/approach:…

  17. Promoting Hong Kong's Higher Education to Asian Markets: Market Segmentations and Strategies

    Science.gov (United States)

    Cheung, Alan C. K.; Yuen, Timothy W. W.; Yuen, Celeste Y. M.; Cheng, Yin Cheong

    2010-01-01

    Purpose: The main purpose of this study is threefold: to analyze the current conditions of higher education services offered in the three target markets; to conduct market segmentation analysis of these markets; and to recommend the most appropriate market entry strategies for Hong Kong's education service providers. Design/methodology/approach:…

  18. APS Education and Diversity Efforts

    Science.gov (United States)

    Prestridge, Katherine; Hodapp, Theodore

    2015-11-01

    American Physical Society (APS) has a wide range of education and diversity programs and activities, including programs that improve physics education, increase diversity, provide outreach to the public, and impact public policy. We present the latest programs spearheaded by the Committee on the Status of Women in Physics (CSWP), with highlights from other diversity and education efforts. The CSWP is working to increase the fraction of women in physics, understand and implement solutions for gender-specific issues, enhance professional development opportunities for women in physics, and remedy issues that impact gender inequality in physics. The Conferences for Undergraduate Women in Physics, Professional Skills Development Workshops, and our new Professional Skills program for students and postdocs are all working towards meeting these goals. The CSWP also has site visit and conversation visit programs, where department chairs request that the APS assess the climate for women in their departments or facilitate climate discussions. APS also has two significant programs to increase participation by underrepresented minorities (URM). The newest program, the APS National Mentoring Community, is working to provide mentoring to URM undergraduates, and the APS Bridge Program is an established effort that is dramatically increasing the number of URM PhDs in physics.

  19. Social marketing of water and sanitation products: a systematic review of peer-reviewed literature.

    Science.gov (United States)

    Evans, W D; Pattanayak, S K; Young, S; Buszin, J; Rai, S; Bihm, Jasmine Wallace

    2014-06-01

    Like commercial marketing, social marketing uses the 4 "Ps" and seeks exchange of value between the marketer and consumer. Behaviors such as handwashing, and products such as those for oral rehydration treatment (ORT), can be marketed like commercial products in developing countries. Although social marketing in these areas is growing, there has been no systematic review of the current state of practice, research and evaluation. We searched the literature for published peer-reviewed studies available through major online publication databases. We identified manuscripts in the health, social science, and business literature on social marketing that used at least one of the 4 Ps of marketing and had a behavioral objective targeting the behaviors or products related to improving water and sanitation. We developed formalized decision rules and applied them in identifying articles for review. We initially identified 117 articles and reviewed a final set of 32 that met our criteria. Social marketing is a widespread strategy. Marketing efforts have created high levels of awareness of health threats and solutions, including behavior change and socially marketed products. There is widespread use of the 4 Ps of marketing, with price interventions being the least common. Evaluations show consistent improvements in behavioral mediators but mixed results in behavior change. Interventions have successfully used social marketing following widely recommended strategies. Future evaluations need to focus on mediators that explain successful behavior change in order to identify best practices and improve future programs. More rigorous evaluations including quasi-experimental designs and randomized trials are needed. More consistent reporting of evaluation results that permits meta-analysis of effects is needed.

  20. Marketing Analysis of a chosen Company

    OpenAIRE

    Mihályová, Tereza

    2013-01-01

    The topic of this bachelor thesis is a proposal for improvement current situation in the company, which is engaged in manufacturing machinery for the food industry. The theoretical part includes the definition of market of organizations, marketing environment, marketing mix and marketing situation analysis. The practical part describes the company NATE - Marketing, Inc. and marketing mix of the company. The thesis also includes a proposal to improve current situation based on an analysis of t...

  1. Measuring marketing performance: a review and a framework

    OpenAIRE

    Gao, Yuhui

    2010-01-01

    Critics of marketing commonly allude to problems with its accountability and credibility. In order to address these issues, marketing professionals have been called on to demonstrate the contribution of marketing to firm performance. A better understanding of current research in marketing performance can better enable marketing managers to justify its expense. Given the foregoing, it was determined to (1) review the current status of marketing performance studies, and (2) develop a comprehens...

  2. Museum Marketing : Marketing the Finnish Aviation Museum through Multimodal Marketing and Social Media

    OpenAIRE

    Wen, Di; Bucur, Viorica

    2012-01-01

    Marketing a museum through digital marketing and social media represents a topic with an overall significance due to the worldwide rising importance of social media and communities as marketing channels of XXI century. Consequently, cultural organizations are more and more committed to employ digital media opportunities, in order to enable greater public participation and an efficient and costless two-way communication with peers and current or possible customers. By using YouTube, Facebook, ...

  3. Integral marketing auditing: Basic features

    Directory of Open Access Journals (Sweden)

    Rakić Mira

    2006-01-01

    Full Text Available Instead of emphasize the "primacy of planning" in management process marketing control should be viewed as an activity that counterbalances marketing planning and strategy, and not as a "post hoc" adjunct to the planning function. Rather, it is a separate marketing function, which by continuously checking on the validity of plans, provides time and flexibility to an organization. Therefore, in this view, marketing planning and control are counterbalances processes which are performed simultaneously. The essence of feedback control is a measurement of the actual and desired states after action has been taken, and a subsequent correction of activities. In feedforward control the activities are corrected by predicting whether current activities would lead to desired states. The single most important reason why feedforward control is different from feedback control is that its use of information is prognostic. While feedback control tries to solve problems that have occurred, feedforward control tries to discover problems waiting to occur. It is also important to distinguish between financial non-financial and multiple control. Financial control of marketing activities involves control of sales revenue, profitability and return on marketing investment (ROMI. Non-financial control of marketing activities consists of control market share, customer satisfaction, customer loyalty, brand equity and customer equity. Key components of multiple control marketing activities are control of efficiency, effectiveness and marketing audit. Marketing performance measures have moved in three consistent directions over the years: from financial to non-financial output measures, from output to input measures and from undimensional to multidimensional measures.

  4. Essays on European bond markets

    NARCIS (Netherlands)

    Cheung, Y.C.

    2005-01-01

    This dissertation focused on a number of issues that are of importance in the current European bond market. In the past years, the fiscal policy of the Eurozone members, advances in the technology of trading platforms and the introduction of a single currency have reshaped the fixed income markets

  5. Essays on European bond markets

    NARCIS (Netherlands)

    Cheung, Y.C.

    2005-01-01

    This dissertation focused on a number of issues that are of importance in the current European bond market. In the past years, the fiscal policy of the Eurozone members, advances in the technology of trading platforms and the introduction of a single currency have reshaped the fixed income markets i

  6. MARKETING CONCEPT - DEFINITION AND DEVELOPMENT

    Directory of Open Access Journals (Sweden)

    Krasimir Davchev

    2014-12-01

    Full Text Available The article deals with the connection between the historical development of the marketing concept and the impact this development has on the precise definition of the marketing concept. The author proposes his own version of the definition based on the current state of socio-economic reality.

  7. MARKETING CONCEPT - DEFINITION AND DEVELOPMENT

    OpenAIRE

    Krasimir Davchev

    2014-01-01

    The article deals with the connection between the historical development of the marketing concept and the impact this development has on the precise definition of the marketing concept. The author proposes his own version of the definition based on the current state of socio-economic reality.

  8. Capturing the Market

    Science.gov (United States)

    Ramaswami, Rama

    2009-01-01

    Digital lecture capture and broadcast solutions have been around for only about 10 years, but are poised for healthy growth. Frost & Sullivan research analysts estimate that the market (which amounts to $25 million currently) will quadruple by 2013. It's still dominated by a few key players, however: Sonic Foundry holds a hefty 40 percent-plus…

  9. Seeking markets and resources

    DEFF Research Database (Denmark)

    Kragelund, Peter; Hampwaye, Godfrey

    2012-01-01

    Processes of globalisation are currently changing the global activity of multinational companies (MNCs). ‘Emerging’ MNCs are competing with ‘conventional’ MNCs when investing in new markets. This article sets out to analyse the motives and strategies of Chinese and Indian MNCs investing in Zambia...

  10. Rare Earth Market Review

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    @@ Rare earth market continued drop tendency.There was not much transaction of didymium oxide and the alloy. Affected by reduced order of NdFeB magnetic materials and inactive dealings of didymium mischmetal,price of didymium mischmetal had dropped from RMB ¥95,000~98,000/ton to RMBY 93,000~95,000/ton currently.

  11. Consumer Markets & Higher Education.

    Science.gov (United States)

    Zemsky, Robert

    1993-01-01

    It is proposed that one external force, consumerism, is determining what happens in colleges and universities. The new market for higher education is dominated by students who make choices in a very different way from traditional students. Current students seek credentials and want practical knowledge in an easily consumed package. (MSE)

  12. Marketing of electric vehicles

    DEFF Research Database (Denmark)

    Gärling, Anita; Thøgersen, John

    In this paper, an outline of a two-phased strategy for the targeted marketing of EVs is developed based, first, on a discussion of the current and expected future characteristics of EVs and, second, on a review of research on the characteristics of early adopters of new products....

  13. Broadband Satellite Technologies and Markets Assessed

    Science.gov (United States)

    Wallett, Thomas M.

    1999-01-01

    The current usage of broadband (data rate greater than 64 kilobits per second (kbs)) for multimedia network computer applications is increasing, and the need for network communications technologies and systems to support this use is also growing. Satellite technology will likely be an important part of the National Information Infrastructure (NII) and the Global Information Infrastructure (GII) in the next decade. Several candidate communications technologies that may be used to carry a portion of the increased data traffic have been reviewed, and estimates of the future demand for satellite capacity have been made. A study was conducted by the NASA Lewis Research Center to assess the satellite addressable markets for broadband applications. This study effort included four specific milestones: (1) assess the changing nature of broadband applications and their usage, (2) assess broadband satellite and terrestrial technologies, (3) estimate the size of the global satellite addressable market from 2000 to 2010, and (4) identify how the impact of future technology developments could increase the utility of satellite-based transport to serve this market.

  14. Food Marketing and Management of Mass Sports Games

    OpenAIRE

    Yong Wang

    2015-01-01

    It is a new development concept for the current food marketing to promote the enterprise's food marketing by means of mass sports games. In this study, with an overview of the sports marketing, it analyzes the present situation and the existed questions of Chinese sports nutrition food marketing, putting forward the implementation strategy of food marketing and management of mass sports games.

  15. The Future of Marketing Education: A Practitioner's Perspective

    Science.gov (United States)

    Finch, David; Nadeau, John; O'Reilly, Norm

    2013-01-01

    Drawing on the marketing literature, as well as the views of both marketing educators and current marketers in Canada, a survey was conducted of marketing practitioners to determine their top priorities for improvement in marketing education, as well as the key challenges in need of attention. An importance-performance analysis was carried out on…

  16. The Future of Marketing Education: A Practitioner's Perspective

    Science.gov (United States)

    Finch, David; Nadeau, John; O'Reilly, Norm

    2013-01-01

    Drawing on the marketing literature, as well as the views of both marketing educators and current marketers in Canada, a survey was conducted of marketing practitioners to determine their top priorities for improvement in marketing education, as well as the key challenges in need of attention. An importance-performance analysis was carried out on…

  17. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    TO THE POINT:The government vows to control the real estate market after a year of robust growth.To diversify financial investment tools,the regulatory authorities approved the launch of stock index futures,and short selling and margin trading to allow investors to hedge against risks.China overtakes the United States to become the world’s biggest auto market in2009.The country is also expected to become the largest consumer market in the world by2020.Google threatens to halt its China operations if it cannot reach a censorship agreement with the government.

  18. Market Review

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    @@ RE Market Mar.20~30 Affected by slight price falling of didymium oxide and didymium mischmetal,rare earth market was smooth recently.Price of most rare earth products was stable. Price of mixed rare earth carbonate increased from RMB$15,000~15,500/ton to RMB$16,000-16,500/ton in Baotou due to restriction of the product sales in spot market by main producers.Dealings are mostly done among long-term clients.Supply of rare earth carbonate was very tight.

  19. Market Sociality

    DEFF Research Database (Denmark)

    Borch, Christian; Lange, Ann-Christina

    2017-01-01

    , i.e. between understanding financial markets as captured by fads and fashions (mimesis), and at the same time understanding such markets on the basis of a notion of homo economicus (an essentially anti-mimetic figure). Identifying that tension not only sheds novel light on Shiller’s work, but also...... allows us to critically discuss Mirowski’s negative appraisal of Shiller’s behavioural finance programme. Further, we argue that the mimetic/anti-mimetic tension in Shiller’s work can equally be identified in a broader range of theories about financial markets, and that attending to it therefore opens up...

  20. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    The Chinese economy regains a solid footing as evidenced in August figures, though exports fail to deliver a needed turnaround. As one of the major driving forces, investments continued to pick up steam. When the stock and real estate markets become increasingly volatile, the gold market gains a chance to shine as a safe haven. Automakers are experiencing skyrocketing sales, but a few risks put their long-term prospects at stake. Chinese PC makers make a push into rural markets to gain an edge over foreign competitors.