WorldWideScience

Sample records for current market environment

  1. The marketing environment

    OpenAIRE

    Camilleri, Mark Anthony

    2017-01-01

    The tourism marketing environment consists of internal and external forces which could impact the organisations’ performance. To be successful, companies must adapt to ongoing trends and developments in their macro and micro environments. When organisations scan their marketing environment they will be in a position to deal with any possible threats from the market and to capitalise on any available opportunities. Therefore, this chapter explains the external environmental factors, including;...

  2. Marketing research model of competitive environment

    Directory of Open Access Journals (Sweden)

    Krasilya Dmitriy

    2015-11-01

    Full Text Available To support its competitive advantages in current market conditions, each company needs to choose better ways of guaranteeing its favorable competitive position. In this regard, considerable interest lies in the structuring and algorithmization of marketing research processes that provide the information background of such choice. The article is devoted to modeling the process of marketing research of competitive environment.

  3. INFLUENCE OF MARKETING ENVIRONMENT ON THE TOY MARKET

    Directory of Open Access Journals (Sweden)

    Violeta A. ANDREIANA (Mihaescu

    2014-04-01

    Full Text Available Along with the passage of time, parents have manifested a different attitude towards their children, trying to offer them everything they wanted in what concerns the toys. Therefore, the toy market is constantly expending, and the tough competition leads to the quality improvement of the toys and enforces certain standards on the market. The originality and topicality of the theme consist in the change in the toy consumers’ and users’ preferences which required greater attention to be paid to the influence manifested by the marketing environment on this market. The case study identifies the occurred problems and the toy influence factors by an analysis over the marketing environment components, i.e.: marketing internal environment, micro-environment and macro-environment. The study ends with the recommendation of several solutions for the improvement of the current situation.

  4. INFLUENCE OF MARKETING ENVIRONMENT ON THE TOY MARKET

    Directory of Open Access Journals (Sweden)

    Violeta A. ANDREIANA (Mihaescu

    2014-04-01

    Full Text Available Along with the passage of time, parents have manifested a different attitude towards their children, trying to offer them everything they wanted in what concerns the toys. Therefore, the toy market is constantly expending, and the tough competition leads to the quality improvement of the toys and enforces certain standards on the market. The originality and topicality of the theme consist in the change in the toy consumers’ and users’ preferences which required greater attention to be paid to the influence manifested by the marketing environment on this market. The case study identifies the occurred problems and the toy influence factors by an analysis over the marketing environment components, i.e.: marketing internal environment, micro-environment and macro-environment. The study ends with the recommendation of several solutions for the improvement of the current situation.

  5. DISCOVERING SOCIAL MEDIA BEHAVIOR PATTERNS IN ORDER TO IMPROVE THE MARKETING STRATEGY IN THE CURRENT CHAOTIC ENVIRONMENT

    OpenAIRE

    Luigi DUMITRESCU; TICHINDELEAN Mihai; Simona VINEREAN

    2012-01-01

    Marketing used to imply paying for your target audience's attention. Nowadays, with the development of inbound marketing, marketers have to attract customers with valuable and useful information that will make them eager to buy. The ever-evolving technology has lead to an intense focus on inbound marketing, in its many forms, in order to lower marketing costs and gain a position in the social web. In this context, this paper explores how companies can benefit from social media marketing by un...

  6. Marketing Environment Group Project Stimulates Student Interest.

    Science.gov (United States)

    Nastas, George, III

    1984-01-01

    Describes the Marketing Environment Group Project to be used by a marketing instructor. Indicates that through this teaching method, students have an increased interest in marketing and a greater understanding of how an organization's marketing strategy must adapt to its changing environment. (JOW)

  7. The Marketing Mix in the Online Environment

    Directory of Open Access Journals (Sweden)

    Talpau A.

    2014-12-01

    Full Text Available : The introduction of the Internet into our lives has brought many opportunities that affected also marketing. With the development of the Internet, online sales (e-sales have become more common in every day society and in a certain extend even replaced components of the traditional environment. The Internet is a new channel of communication which brings new opportunities in marketing. Nowadays, online marketing has taken over more and more of the budgets allocated for marketing, increasingly diminishing traditional marketing in favour of online promotion activities. This paper will present how the marketing mix adapts to the online environment.

  8. Leveraging data rich environments using marketing analytics

    NARCIS (Netherlands)

    Holtrop, Niels

    2017-01-01

    With the onset of what is popularly known as “big data”, increased attention is being paid to creating value from these data rich environments. Within the field of marketing, the analysis of customer and market data supported by models is known as marketing analytics. The goal of these analyses is

  9. Leveraging data rich environments using marketing analytics

    NARCIS (Netherlands)

    Holtrop, Niels

    2017-01-01

    With the onset of what is popularly known as “big data”, increased attention is being paid to creating value from these data rich environments. Within the field of marketing, the analysis of customer and market data supported by models is known as marketing analytics. The goal of these analyses is t

  10. A marketing mix model for a complex and turbulent environment

    Directory of Open Access Journals (Sweden)

    R. B. Mason

    2007-12-01

    Full Text Available Purpose: This paper is based on the proposition that the choice of marketing tactics is determined, or at least significantly influenced, by the nature of the company’s external environment. It aims to illustrate the type of marketing mix tactics that are suggested for a complex and turbulent environment when marketing and the environment are viewed through a chaos and complexity theory lens. Design/Methodology/Approach: Since chaos and complexity theories are proposed as a good means of understanding the dynamics of complex and turbulent markets, a comprehensive review and analysis of literature on the marketing mix and marketing tactics from a chaos and complexity viewpoint was conducted. From this literature review, a marketing mix model was conceptualised.Findings: A marketing mix model considered appropriate for success in complex and turbulent environments was developed. In such environments, the literature suggests destabilising marketing activities are more effective, whereas stabilising type activities are more effective in simple, stable environments. Therefore the model proposes predominantly destabilising type tactics as appropriate for a complex and turbulent environment such as is currently being experienced in South Africa. Implications: This paper is of benefit to marketers by emphasising a new way to consider the future marketing activities of their companies. How this model can assist marketers and suggestions for research to develop and apply this model are provided. It is hoped that the model suggested will form the basis of empirical research to test its applicability in the turbulent South African environment. Originality/Value: Since businesses and markets are complex adaptive systems, using complexity theory to understand how to cope in complex, turbulent environments is necessary, but has not been widely researched. In fact, most chaos and complexity theory work in marketing has concentrated on marketing strategy, with

  11. Marketing and the Political Environment.

    Science.gov (United States)

    Hamon, Peter G.

    1995-01-01

    Explores how to analyze various political processes which affect resource allocation to libraries. The marketing of library "products" is discussed, and practical strategies for assisting the individual librarian in political processes are offered. (AEF)

  12. Economic Environment as a Predictor of Effective Sport Marketing in ...

    African Journals Online (AJOL)

    Economic Environment as a Predictor of Effective Sport Marketing in Nigeria. ... Environment as a Predictor of Effective Sport Marketing in Nigeria. E Akarah ... Nigeria economic environment would significantly predict effective sport marketing.

  13. Russian electricity market. Current state and perspectives

    Energy Technology Data Exchange (ETDEWEB)

    Abdurafikov, R.

    2009-06-15

    The Russian electricity market is currently in transition. The restructuring of the sector has been completed and former public vertically integrated monopolies have been unbundled and partly privatised. The government retained control in all the network companies, the system operator, nuclear generation, and hydro generation. The state retains control also via owner-ship in several TGCs and WGCs in the strategic regions of Moscow and Saint-Petersburg via the state owned gas monopoly Gazprom. The liberalization takes place within two price zones, Europe and Siberia, where more than 90%, 913 TWh in 2007, of Russian electricity consumption takes place. In the rest of Russia, e.g. the Far East and isolated areas like Kaliningrad, electricity is supplied at regulated rates. Only a minor part of electricity in the price zones is currently traded at free prices. The share of electricity traded at free market prices will increase according to the liberalization schedule, reaching ca 90%, all except households, by 2011. Wholesale electricity market bids are aggregated in a detailed power system model of the Russian power grid, taking into account the physical locations of the facilities. The resulting 7700+ nodal market prices, scattered across the 7 time zones of the Russian market area, capture costs of congestion and load losses in the grid. The price level of electricity seems to be rather low at a glance - about 21 euro and 15 euro per MWh in Europe and Siberia respectively. On the other hand, wholesale market buyers have to pay for capacity availability, on average around 3000 euro/MW monthly. With greater share of electricity traded at free prices there will be an increased need to hedge price risks. For this reason a financial market is planned. There are also plans for support schemes for renewable generation and to limit environmental pollution as well as ancillary services markets. Some areas do not experience a likewise opening of the competition in Russia, for

  14. Entrepreneurial orientation, market orientation, and competitive environment

    DEFF Research Database (Denmark)

    Sørensen, Hans Eibe; Cadogan, John W.

    orientation, and competitive environment shape business performance via a three-way interaction. We test the model using primary data from the CEOs of 270 CEO of manufacturing firms, together with secondary data on these firms' profit performance. An assessment of the results indicates that customer......This study sheds light on the role that the competitive environment plays in determining how elements of market orientation and elements of entrepreneurial orientation interact to influence business success. We develop a model in which we postulate that market orientation, entrepreneurial...... orientations. Also, these moderating effects are stronger for firms operating in highly competitive environments. For the innovativeness component of entrepreneurship, however, the positive relationship between innovativeness and ROA decreases as the competitive environment becomes more hostile....

  15. Physical environment as a hospital marketing tool.

    Science.gov (United States)

    Baker, J; Lamb, C W

    1992-01-01

    People use tangible cues to form opinions about intangible products such as health care. This paper examines roles that physical environment tangible cues play in: (1) communicating with patients, doctors and staff members; (2) creating favorable patient attitudes; (3) developing positive service quality perceptions; and (4) market segmentation, targeting, and positioning.

  16. Entrepreneurial orientation, market orientation, and competitive environment

    DEFF Research Database (Denmark)

    Sørensen, Hans Eibe; Cadogan, John W.

    orientation, and competitive environment shape business performance via a three-way interaction. We test the model using primary data from the CEOs of 270 CEO of manufacturing firms, together with secondary data on these firms' profit performance. An assessment of the results indicates that customer...... orientation moderates the positive relationships between the competitiveness element of entrepreneurial orientation and market share and return on assets (ROA): the positive relationships between competitiveness and market share and competitiveness and ROA become stronger the greater the firms' customer...

  17. Demand response in a market environment

    DEFF Research Database (Denmark)

    Larsen, Emil Mahler

    pricing and to classify different types of customers. The proposed models are then embedded into new fiveminute electricity markets for system balancing and local congestion management. New market tools for exploiting and maintaining a degree of control over demand are developed, and the value of DR using...... indirect control is determined in terms of social welfare. This thesis is written in the context of Danish and European power systems because the data used - and the data-driven models subsequently created - come from and were developed for the EcoGrid EU project. The demand forecasting models......This thesis addresses the design, deployment and benefits of demand response in a market environment. Demand response is consumption that can be controlled by an external stimulus in the power system. Flexible consumption is a useful tool for absorbing volatile power from renewable sources like...

  18. Marketing Research in the Contemporary Consumer Environment

    Directory of Open Access Journals (Sweden)

    Suzana Salai

    2011-12-01

    Full Text Available The modern era of information technology has seen a process of shift from traditional marketing communication to personal communication, i.e. "listening in on" the opinions, wishes and preferences of individual customers expressed by customers in their online communication through various social networks, as well as using questionnaires and online panels, and this trend is bound to rise in the future. Rather than creating products, customers are being created. What companies should realise is that their task and objective is not production of products, but consumption by consumers. The importance of relationships and stakeholders is becoming the priority. The basis of any well-devised marketing orientation lies in solid customer relationships, and the pillar of modern marketing philosophy is customer understanding, which is a step further from the widespread concept of customer knowledge. It can be argued that lifestyles figure as a sort of portraits of personalities and their interactions with the given environment. It is the individuals in a particular environment that create values, beliefs, customs and rituals forming and influencing people's behaviour and their lifestyles. Consumer culture is a response to these behaviour patterns, a social phenomenon present in the environment comprisingmultiple frameworks of human behaviour, where consumers' aims, wishes and needs are formed, as well as acceptable tools for attaining customers' goals.

  19. The Marketing Concept in an Academic Environment

    Science.gov (United States)

    Rešetová, Kvetoslava

    2013-01-01

    Universities, as subjects of the academic environment, are institutions with the priority of education and research. The task of the marketing concept in the academic field is to communicate with all important target groups to support a stronger position and their perception of the school. The aim of the intervention is to increase the prestige, improve awareness, support positive attitudes, and present successful results in all areas of activity. This means creation and protection of a positive image, which enables higher interest of all target groups and secures better awareness about it.

  20. Current Market Trends Maritime Transport Services

    Directory of Open Access Journals (Sweden)

    Florin Dan Puscaciu

    2011-10-01

    Full Text Available Maritime transport services is a fundamental component of international logistics, given that approximately 80% of world trade is carried by sea. Also, considering the spatial distribution of resources according to the processing sites and disposal of finished goods and the fact that nearly two thirds of the globe is covered by water, has led a Norwegian ship-owner, Erling Næss, to claim that "Divinity has been very generous with ship owners."In the 3rd millennium, when this study was done, there were a number of trends representing some sequels of a prior period and also a series of phenomenon of the current period. We aim to address key market segments of shipping. In order to carry out the graphs and determine the indicators we used Matlab software.

  1. Challenges of Location-Based Services market analysis: current market description

    OpenAIRE

    Basiri, Anahid; Moore, Terry; Hill, Chris; Bhatia, Paul

    2015-01-01

    Location-Based Services (LBS) have a huge and rapidly growing market, however LBS market reports do not fully agree about the current market size, the exact number of LBS users, market growth rate, etc. Different market study reports describe LBS market size, number of LBS subscribers and frequent users, revenues and costs and most appreciated application types with different and sometimes extremely contrasting numbers and figures and this becomes more problematic when it comes to forecasting...

  2. Strategies of International Companies in Turbulent Marketing Environment

    Directory of Open Access Journals (Sweden)

    Tetyana Tsyhankova

    2012-03-01

    Full Text Available Marketing strategies of international companies in turbulent global environment conditions have been examined and their typification has been propounded by the successfulness criterion for companies operating on the international industrial and consumer goods and services markets.

  3. The Current State of Marketing Activity among Higher Education Institutions.

    Science.gov (United States)

    Newman, Cynthia M.

    2002-01-01

    Investigated the current state of marketing, marketing research, and planning practices at four-year higher education institutions. Builds upon previous studies by Blackburn (1979) and Goldgehn (1982 and 1989). Determined whether the use and apparent understanding of marketing and its attendant activities by admissions and enrollment management…

  4. Marketing Management: Monitoring the International Environment Factors Using Global Maps

    Directory of Open Access Journals (Sweden)

    Štěpán Kala

    2015-01-01

    Full Text Available The article discusses the issue of the global marketing environment in line with the factors determining its external conditions. The aim is to specify the marketing-environment indicators in the international context and interpret the use of geographical maps illustratively documenting the differences of particular parameters in various parts of the global market. The research-results help update the theoretical framework of global environment factors. These data are also important for practice. Many enterprises consider the question of optimising their sources and directing their goals towards the opportunities available thanks to global markets. The global environment mapping is thereby an important basis for the marketing activities whose implementation across national boundaries is going to be mainly influenced by peculiarities of the environment involving foreign markets and their changes.

  5. The characteristic of marketing macro environment of European developing countries and Ukraine for company's marketing activity

    OpenAIRE

    Peresadko, Galina; Bakastov, Ihor

    2013-01-01

    Іn the report the comparative analysis of different European macro-marketing in developing countries and Ukraine. The analysis of the demographic, economic, natural, technological, political and cultural factors. Also the perspectives for Ukraine's marketing macro environment.

  6. Remodelling Marketing Communications in an Internet Environment.

    Science.gov (United States)

    Rowley, Jennifer

    2001-01-01

    Argues that the Internet demands a significant review of approaches to marketing communications, or promotion, as both the strategic and tactical levels. Highlights include electronic business and electronic commerce; comparing organizational and consumer markets; service development; objectives of marketing communications; and questions for…

  7. Remodelling Marketing Communications in an Internet Environment.

    Science.gov (United States)

    Rowley, Jennifer

    2001-01-01

    Argues that the Internet demands a significant review of approaches to marketing communications, or promotion, as both the strategic and tactical levels. Highlights include electronic business and electronic commerce; comparing organizational and consumer markets; service development; objectives of marketing communications; and questions for…

  8. INFLUENCE OF MARKETING ENVIRONMENT ON THE TOY MARKET

    OpenAIRE

    Violeta A. ANDREIANA (Mihaescu); Calelia G. STOICA (Stanciu); Cornelia D. IVAN (Trandafiroiu)

    2014-01-01

    Along with the passage of time, parents have manifested a different attitude towards their children, trying to offer them everything they wanted in what concerns the toys. Therefore, the toy market is constantly expending, and the tough competition leads to the quality improvement of the toys and enforces certain standards on the market. The originality and topicality of the theme consist in the change in the toy consumers’ and users’ preferences which required greater attention to be pa...

  9. MARKETING MIX AND MARKETING ENVIRONMENT OF A SPORT ORGANIZATION

    Directory of Open Access Journals (Sweden)

    Nebojša Maksimović

    2008-08-01

    Full Text Available This paper analyses the basic elements of marketing (so called model 5P: product, price, distribution, promotion and staff as the main parts of marketing mix. It defines what can be an object of sale in terms of sport activity. Then, how the price is formed, what are the ways to sell the product, activity concerning product promotion as well as activity and service of the staff who are customer oriented.

  10. [Physiotherapeutic care marketing research: current state-of-the art].

    Science.gov (United States)

    Babaskin, D V

    2011-01-01

    Successful introduction of modern technologies into the national health care systems strongly depends on the current pharmaceutical market situation. The present article is focused on the peculiarities of marketing research with special reference to physiotherapeutic services and commodities. Analysis of the structure and sequence of marketing research processes is described along with the methods applied for the purpose including their support by the use of Internet resources and technologies.

  11. The International Marketing Environment: Textbook Content versus Educators' Views

    Science.gov (United States)

    Leonidou, Leonidas C.; Kaminarides, John S.; Panayides, Photis

    2007-01-01

    The article analyzes the content of 18 international marketing academic textbooks with regard to factors comprising the global marketing environment. Three broad categories of factors are identified, the macro (i.e., physical, demographic, and socio-cultural), meso (i.e., economic, political-legal, and technological), and micro (i.e.,…

  12. The International Marketing Environment: Textbook Content versus Educators' Views

    Science.gov (United States)

    Leonidou, Leonidas C.; Kaminarides, John S.; Panayides, Photis

    2007-01-01

    The article analyzes the content of 18 international marketing academic textbooks with regard to factors comprising the global marketing environment. Three broad categories of factors are identified, the macro (i.e., physical, demographic, and socio-cultural), meso (i.e., economic, political-legal, and technological), and micro (i.e.,…

  13. Market Environment of Wool Textile Industry and Ways to Breakthrough

    Institute of Scientific and Technical Information of China (English)

    程文红; 周启澄

    2003-01-01

    Wool textile industry is now facing serious market environment. Ways to breakthrough may be: exerting special virtues of wool, e.g. degradable, ecological,comfortable etc.; inoculating of biological engineering, seeking for clean production, producing green commodities; creating new market through innovations.

  14. The environment of marketing of football clubs of Iraq

    Directory of Open Access Journals (Sweden)

    Michuda Y.P.

    2012-01-01

    Full Text Available Features and conditions of use of marketing in professional football of Iraq are presented, characteristic features of macroenvironment and a microenvironment in which marketing activity of professional football clubs of Iraq is carried out are considered. In research the data of questionnaire 76 experts of Association of football of Iraq (IFA, and also 45 heads of football clubs of the Superleague of Iraq is used. The maintenance and role of environment in formation and functioning of a control system by marketing activity of football clubs of Iraq is defined. Positive and negative factors which define management efficiency marketing of football clubs are revealed.

  15. Marketing Research in the Contemporary Consumer Environment

    OpenAIRE

    Suzana Salai; Ružica Kovač Žnideršić

    2011-01-01

    The modern era of information technology has seen a process of shift from traditional marketing communication to personal communication, i.e. "listening in on" the opinions, wishes and preferences of individual customers expressed by customers in their online communication through various social networks, as well as using questionnaires and online panels, and this trend is bound to rise in the future. Rather than creating products, customers are being created. What companies should realise is...

  16. Marketing and the medical specialist in the managed care environment.

    Science.gov (United States)

    Treister, N W

    1997-01-01

    Marketing means more than just communicating or advertising to potential patients; marketing means identifying your customers and working to meet or exceed their expectations. There are five key areas of a marketing plan: (1) Establish the foundation, beginning with your mission statement; (2) Assess your marketing environment by internal and external research; (3) Target your efforts, looking at image and perception; (4) Develop your particular mix of product, price, place of distribution, and promotion; and (5) implement and evaluate your marketing process. This article discusses the importance of a marketing plan for the medical specialist and highlights the features unique to a practice working in a system of capitated reimbursement. Applying these principles will help to demonstrate added value, protect the fundamental role of the patient-physician relationship, ensure that our efforts are aligned with professional missions and goals, and ultimately increase profitability and professional success.

  17. Comparative analysis of marketing integration strategies in three different marketing environments

    OpenAIRE

    Adeleke Adepoju; A.L. Badmus

    2011-01-01

    The paper presents the results of a study of comparative analysis of marketing integration strategies in three different marketing environments. It is observed that one of the fundamental challenges facing the multinational enterprise in the contemporary world is the decision to standardize marketing programs and practices or to tailor them according to the local conditions of the host country. A vigorous comparative methodology of matched samples at the level of statistical analysis was util...

  18. Green Marketing: integrated social and environmental responsibility in the marketing environment

    OpenAIRE

    Dalmoro,Marlon; Venturini, Jonas Cardona; Diniz Pereira, Breno Augusto

    2009-01-01

    This study aims to describe and analyze as social and environmental responsibility is integrated in the marketing strategy of a Coca-Cola Company franchisee. By the perceptions of Karna, Hansen and Juslin (2001), environment marketing is described based on three hierarchical levels: strategic, structural and functional marketing. There has been developed a qualitative approach through case study, in which the data were collected through semi-structured interviews with people involved in the p...

  19. Green Marketing: integrated social and environmental responsibility in the marketing environment

    OpenAIRE

    Dalmoro,Marlon; Venturini, Jonas Cardona; Diniz Pereira, Breno Augusto

    2009-01-01

    This study aims to describe and analyze as social and environmental responsibility is integrated in the marketing strategy of a Coca-Cola Company franchisee. By the perceptions of Karna, Hansen and Juslin (2001), environment marketing is described based on three hierarchical levels: strategic, structural and functional marketing. There has been developed a qualitative approach through case study, in which the data were collected through semi-structured interviews with people involved in the p...

  20. The Role Of Marketing Environment Audit In Marketing Performance Through Index Of Services Marketing Excellence ISME In Bandung Stars Hotel

    Directory of Open Access Journals (Sweden)

    Likewati

    2015-08-01

    Full Text Available Abstract The purpose of this paper is to explain the marketing performance of stars hotel in Bandung city Indonesia through variables marketing environment audit Kotler et.al 1977 in which their effects are mediated through variable services marketing audit known as Index of Services Marketing ExcellenceISME BerryConant and Parasuraman 1991. The Population in this study consist of 73 hotels with various stars i.e 3 star hotels 4 and 5 in the city hotel in Bandung. From this population 30 stars hotels ware collected ramdomly in which 15 of them are 3- stars hotel 11 are 4- stars hotel and 5 are 5- stars hotels. Other than that some informan were interviewed to formed a qualitative aspect of this study one informan from each stars hotel and one from hotel organization in Bandung. To analyzed the quantitative data we used Partial Least Squares using SmartPLS-2 and Maxqda-11 to anlyzed the qualitative data. The results of the study show that the influence of marketing audit services ISME to the hotels marketing performance is not significant both variable in marketing environment audit significanly affect the marketing performance but Macro Environment audit is not significantly affect the ISME whereas task environment audit significantly affect the ISME. Thus there is no indirect effect of Marketing Environment to the marketing Performance. Our finding give a special case of ISME aplication to hotel industry proposed by Berry 1991which is used in services industry in general. The model proposed in this paper related to the work of Wu 2011 in that we use ISME in addition to enviromental variables. Other benefit from this study implied that hotels must conduct a regular evaluation of their marketing activities and strategies comprehensively sistematicaly periodicaly and objectively.

  1. INSTITUTIONAL ENVIRONMENT OF THE AGRICULTURAL MARKET FORMATION PROCESS

    Directory of Open Access Journals (Sweden)

    S. Revenko

    2013-11-01

    Full Text Available This article considers institutional aspects of the organized agricultural market formation process. Theoretical base to distinguish institute and institutes is given. In order to find out main influential institutes of the “organization” phenomenon author analyses Ukrainian institutional environment that is under construction process. Author considers main processes which are running during the organized market formation. Author researches theoretical approaches to the institutional staff. In order to structure the most common approaches and theoretical knowledge of this problem author proposes few schemes. Author’s points of view for many questions of the organized market formation process are proposed. Researcher analyzes effectiveness of the institutes and governmental regulation of the agricultural market. Readers can find strategically new approach to the agricultural market formation policy from the governmental point of view. Essence of the socioeconomic formation of agricultural market is considered. Main factors of agriculture market formation are outlined. Agricultural market structural parts consideration systematic approach is proposed. Ineffectiveness of the agriculture market relations without regulation process is proved. The most unfavorable reasons of the agricultural market formation are determined.

  2. Analysis of Vancl’s marketing environment

    Institute of Scientific and Technical Information of China (English)

    DENG Qianyu

    2016-01-01

    In this report, Vancl’s macro and micro environment analysis are the main objects we study in. The report shows Vancl is in a poor condition, and the main reason for that is Vancl tries to form a fast-fashion brand but it fails to run the brand, which tells people no company can succeed without products.

  3. CROATIAN HONEY MARKET IN EUROPEAN ENVIRONMENT

    Directory of Open Access Journals (Sweden)

    Dragana Dukić

    2004-06-01

    Full Text Available This examination is based on comparison of honey production, in countries of European Union, transition countries and The Republic of Croatia. The situation in Croatia is shown with all information about honey production. All data are compared with already managed European countries. In comparison with registrated number of beekeepers and hives, Croatia belongs to transition countries with the smallest number of beekepers and hives. On the other hand, values, such as, number of hives per beekeper and average honey production by hive, classify Croatia ahead of transition countries. There are very few professional beekepers in Croatia, as well as in other transition countries, but not countries of The European Union. Honey production in Croatia has been increasing last seven years and in the last few it increased more than 50%. Export of honey in the last 2 years is half of the complete honey production, which accomplish conditions for export enlargement. At the same time, import of honey is considerable reduced. Conditions for export can be better with production of biological clean honey (eco-honey, since Croatia has great resources for it. Also, cost of Croatian honey on the foreign market, will be considerable higher.

  4. ASPECTS OF ROMANIAN MARKETING ENVIRONMENT FOR INTERNATIONAL HOTEL CHAINS

    Directory of Open Access Journals (Sweden)

    Smaranda Adina COSMA

    2015-02-01

    Full Text Available The influence of global processes on economic development is reflected in the intensity of tourist streams and in the development of the hotel companies’ strategy. Because of that, is very important for a hotel and especially for one that belongs to an international chain to analyse the micro and macro environment, to know exactly which are the opportunities and the risks taken into consideration on a specific market. On the Romanian market the hotels that belong to international chains consider that the most important opportunity is the market development potential and the biggest risk is the infrastructure. Also, the own resources are the most important factor that is influencing directly the activity of a hotel belonging to an international chain in Romania. All those criteria are taken into consideration by the hotels in order to develop a long time strategy on the Romanian market.

  5. Russian market of oil and fat products in a competitive environment

    Directory of Open Access Journals (Sweden)

    S. M. Ryzhkova

    2016-01-01

    Full Text Available The effective development of the Russian market of oil and fat products, as part of the food market, food security is an essential factor. Russia as a whole is fully self-sufficient in oil and it is a major exporter. Russia has the advantage that, in fact, all of its territory is suitable for cultivation of oilseed crops. In fact, in every region can grow oilseeds, which are in demand on the world market. Products include oil and fat industry for products deep processing and multi-functional. The peculiarity of the Russian market of oilseeds is the diversity of its constituent markets. The Russian market is represented by a different range of fat and oil products domestic and foreign manufacturers. In this market, working as large agricultural holdings and small manufacturers, and processors. The purpose of the study is to study on the basis of indicators that characterize the current state of the Russian market of oil and fat products, a comparison of the situation and of the experience of large processors, identify measures to further the efficient and competitive development of the market for the long term. The study used the abstract logic, monographic, economic and statistical methods. In a competitive environment, to stay on the market, Fat organizations form its structure in the form of vertical integration of multidisciplinary groups, in addition to processing plants that include agribusiness organization, logistics units – transportation, elevators, trading houses. For the development of the market of oil and fat products necessary to improve the competitiveness of domestic products, to revive production of traditional domestic oilseeds led to crop rotation, new, high-tech, innovative use of technology, to develop export, search for new markets. The results can then be used to develop long-term programs of development of regions. Conclusions and recommendations will contribute to a competitive mechanism of functioning and development

  6. Agent-based Market Research Learning Environment for New Entrepreneurs

    Directory of Open Access Journals (Sweden)

    Alejandro Valencia

    2012-01-01

    Full Text Available Due to the importance of creating alternative mechanisms to generate know-how on potential markets for new entrepreneurs this paper proposes an agent-based learning environment to help them learning market research strategies within new businesses. An instructor agent, serving as a learning assistant within the MAS environment guides new entrepreneurs to identify their most adequate market niche. The integration of MAS-CommonKADS and GAIA methodologies is used along with AUML diagrams in order to design and develop this agentbased learning environment, called MaREMAS. The paper thus describes all the stages concerning MaREMAS construction focusing on the conceptualization, analysis, design, prototype development, and validation. The tests developed in the MaREMAS learning environment were satisfactory, however, it is proposed as future work to provide the system a more robust statistical module that allows a better analysis of the research variables and hence be able to generate more useful suggestions to the entrepreneur.

  7. The New Guide to Student Recruitment Marketing. The Best of "Case Currents."

    Science.gov (United States)

    Smith, Virginia Carter, Ed.; Hunt, Susan, Ed.

    The 53 best articles from "Case Currents" on student recruitment marketing are presented. The importance of a marketing plan and ways to apply basic marketing principles to recruitment programs are explained. Eight sections cover: exploring the marketing concept; conducting market research and putting the data to work; reaching out to recruit…

  8. The Current Methods of Measurement of Market Orientation

    OpenAIRE

    Ing. Eva Tomaskova

    2009-01-01

    The article deals with the new trends in measurement of market orientation. Market orientation is one of the most investigated methods founded on marketing conception. Market orientation comes back in 90th of 20th century by workers Kohli and Jaworski and Narver and Slater. It is described as a method to contribute better managing of company by many researchers. These research studies involved definition of market orientation, impact market orientation on business performance, methods for mea...

  9. APPROACH METHOD OF CURRENT COMPETITIVE MARKET - AGILE INDUSTRIAL CORPORATION

    Directory of Open Access Journals (Sweden)

    GHERGHEL Sabina

    2015-05-01

    Full Text Available The term “agility” - agile enterprise - was introduced by a group of American researchers led by R.Dove as a result of some studies in a program sponsored by the US government, a program that primarily aimed at exploring the possibilities of making up production systems which could compete with the efficient production system "lean", introduced in most Japanese companies. Researchers involved in this program have formed Agility Forum, which aims to develop the concepts introduced. In 2001 appears the first paper, by R. Dove, entitled “Response Ability - Understanding the Agile Enterprise”, John Wiley and Sons Editors, in which was synthesized the phase of research field. Agility can be defined as “the ability with which an organization manages to develop successfully in a business environment whose changes are unpredictable.” Being agile means to control change, to notice market opportunities and by being continuously innovating, to succed on the market. The purpose of this paper is to support the idea that agility is a feature derived from the design and also to show that by applying the principles of RRS, which characterize agile systems, it is confirmed the fact that any industrial production system which wishes to be agile it should be designed.

  10. Environment protection: The current challenge in radioecology

    Science.gov (United States)

    Bréchignac, F.

    2012-04-01

    Radioecology, a multifaceted scientific discipline which addresses environmental issues relevant to radioprotection, has for a long time been focused on environmental transfers through the environment to feed the needs of human radioprotection. This quite anthropocentric initial scope is now moving to a more ecocentric view capable of assessing ecological risk mediated by ionising radiation. The central issue consists in reaching an ability to understand the effects of radiation on the environment components, from individual organisms up to populations of species and ecosystems, together with their interaction with the abiotic compartments. Dominated by operational goals, the system of radiological protection of the environment which is under development emphasises a concept based upon reference organisms supported by traditional toxicological data on individual organisms. Whilst there are immediate advantages to this approach (pragmatism, consistency with other approaches in use for man and biota), there are also clear limitations which need to be acknowledged and further considered. The most important probably is to rely on effects data gathered almost exclusively for individual organisms to meet protection goals which are usually set at population and ecosystem levels. Overcoming this limitation leads to scientific and methodological approaches featuring the ecosystem concept.

  11. Environment protection: The current challenge in radioecology

    Directory of Open Access Journals (Sweden)

    Bréchignac F.

    2012-04-01

    Full Text Available Radioecology, a multifaceted scientific discipline which addresses environmental issues relevant to radioprotection, has for a long time been focused on environmental transfers through the environment to feed the needs of human radioprotection. This quite anthropocentric initial scope is now moving to a more ecocentric view capable of assessing ecological risk mediated by ionising radiation. The central issue consists in reaching an ability to understand the effects of radiation on the environment components, from individual organisms up to populations of species and ecosystems, together with their interaction with the abiotic compartments. Dominated by operational goals, the system of radiological protection of the environment which is under development emphasises a concept based upon reference organisms supported by traditional toxicological data on individual organisms. Whilst there are immediate advantages to this approach (pragmatism, consistency with other approaches in use for man and biota, there are also clear limitations which need to be acknowledged and further considered. The most important probably is to rely on effects data gathered almost exclusively for individual organisms to meet protection goals which are usually set at population and ecosystem levels. Overcoming this limitation leads to scientific and methodological approaches featuring the ecosystem concept.

  12. Generating unit maintenance scheduling under competitive market environments

    Energy Technology Data Exchange (ETDEWEB)

    Jin Ho Kim [Pusan National Univ. (Korea, Republic of). Dept. of Electrical and Communication Engineering; Jong Bae Park [Konkuk Univ., Seoul (Korea, Republic of). Dept. of Electrical Engineering; Jong Keun Park [Seoul National Univ., Seoul (Korea, Republic of). Dept. of Electrical Engineering; Yeung Han Chun [HongIlk Univ., Seoul (Korea, Republic of). Dept. of Electrical Engineering

    2005-03-01

    A novel approach to a generating unit maintenance scheduling problem in competitive electricity markets is presented in this paper. The objective is to develop a game-theoretic framework for analyzing strategic behaviors of generating companies (Gencos) from the standpoint of the generating unit maintenance scheduling (GMS) game and for obtaining the equilibrium solution for the GMS game. The GMS problem is formulated as a dynamic non-cooperative game with complete information. The players correspond to profit maximizing individual Gencos, and the payoff of each player is defined as the profits from the energy market. The optimal schedule is defined by Nash equilibrium (equilibriums) of the game. Numerical results for two-Genco system are used to demonstrate that the proposed framework can be successfully applied to analyzing the strategic behaviors of each Genco and to obtaining the corresponding Nash equilibrium. The result indicates that generating unit maintenance schedule is one of the major strategic behaviors whereby Genco maximize their profits in a competitive market environment. (author)

  13. STRATEGIC MANAGEMENT OF COSTS - THE MAIN TOOL OF COMPETITIVE ADVANTAGE IN THE CURRENT ECONOMIC ENVIRONMENT

    Directory of Open Access Journals (Sweden)

    CORINA MICULESCU

    2012-05-01

    Full Text Available Both global and national hipercompetiţia and globalization are two phenomena that generate complexity and instability in the business. Therefore, the economic context in which organizations operate has changed a lot, the current environment characterized by globalization, increased competition, rapidly changing, market segmentation, changes in technology, demand volatility, the importance of information. These phenomena not only create a state of turmoil and turbulence in the competitive environment and generate changes in market conditions, but require changes and development in organizations. In these circumstances organizations worldwide are forced to adapt constantly, products and services to market needs to turn its attention to customer satisfaction, they need sophisticated production processes, internal processes flexible to respond quickly to changes environment.Therefore to achieve any competitive advantage, organizations must take the current economic environment strategies that integrate environmental opportunities, market and technology advantages in the most efficient way. In this context the question of modernization, the transformation cost information system, an adaptation to the realities and requirements of this, to change tools, processes and methods to meet current scientific and technical progress.

  14. The role of the aggregator in today`s marketing environment

    Energy Technology Data Exchange (ETDEWEB)

    MacDonald, K.J. [ProGas Limited, Calgary, AB (Canada)

    1997-05-01

    The role of the aggregator in the current natural gas market environment is to get the highest possible netback return for the producers over the longer term. The reasons why a producer would choose to market through an aggregator were presented. Reasons could be as diverse as markets, transportation, supply, and administrative efficiencies. Some of the recent changes in the marketplace and how they can potentially affect an aggregator, were described. ProGas is a producer-owned netback gas aggregator that combines the supply from a pool of over 170 producers in Western Canada. The success of ProGas can be attributed to the netback purchasing arrangements and the implicit thrust by producers in the company that there is no conflict between the interests of ProGas and its shareholders with the interests of the producers in the pool, and that all producers in the pool are treated equally.

  15. Mobile applications for obesity and weight management: current market characteristics.

    Science.gov (United States)

    Nikolaou, C K; Lean, M E J

    2017-01-01

    Mobile-Health (mHealth) is the fastest-developing eHealth sector, with over 100 000 health applications (apps) currently available. Overweight/obesity is a problem of wide public concern that is potentially treatable/preventable through mHealth. This study describes the current weight-management app-market. Five app stores (Apple, Google, Amazon, Windows and Blackberry) in UK, US, Russia, Japan and Germany, Italy, France, China, Australia and Canada were searched for keywords: 'weight', 'calorie', 'weight-loss', 'slimming', 'diet', 'dietitian' and 'overweight' in January/February 2016 using App-Annie software. The 10 most downloaded apps in the lifetime of an app were recorded. Developers' lists and the app descriptions were searched to identify any professional input with keywords 'professional', 'dietitian' and 'nutritionist'. A total of 28 905 relevant apps were identified as follows: Apple iTunes=8559 (4634, 54% paid), Google Play=1762 (597, 33.9% paid), Amazon App=13569 (4821, 35.5% paid), Windows=2419 (819, 17% paid) and Blackberry=2596 (940, 36% paid). The 28 905 identified apps focused mainly on physical activity (34%), diet (31%), and recording/monitoring of exercise, calorie intake and body weight (23%). Only 17 apps (0.05%) were developed with identifiable professional input. Apps on weight management are widely available and very popular but currently lack professional content expertise. Encouraging app development based on evidence-based online approaches would assure content quality, allowing healthcare professionals to recommend their use.

  16. Pharmaceutical Market Access: current state of affairs and key challenges – results of the Market Access Launch Excellence Inventory (MALEI

    Directory of Open Access Journals (Sweden)

    Marcus A. Koch

    2015-12-01

    Full Text Available Objectives: To take inventory of the current state of affairs of Market Access Launch Excellence in the life sciences industry. To identify key gaps and challenges for Market Access (MA and discuss how they can be addressed. To generate a baseline for benchmarking MA launch excellence. Methodology: An online survey was conducted with pharmaceutical executives primarily working in MA, marketing, or general management. The survey aimed to evaluate MA excellence prerequisites across the product life cycle (rated by importance and level of implementation and to describe MA activity models in the respective companies. Composite scores were calculated from respondents’ ratings and answers. Results: Implementation levels of MA excellence prerequisites generally lagged behind their perceived importance. Item importance and the respective level of implementation correlated well, which can be interpreted as proof of the validity of the questionnaire. The following areas were shown to be particularly underimplemented: 1 early integration of MA and health economic considerations in research and development decision making, 2 developing true partnerships with payers, including the development of services ‘beyond the pill’, and 3 consideration of human resource and talent management. The concept of importance-adjusted implementation levels as a hybrid parameter was introduced and shown to be a viable tool for benchmarking purposes. More than 70% of respondents indicated that their companies will invest broadly in MA in terms of capital and headcount within the next 3 years. Conclusions: MA (launch excellence needs to be further developed in order to close implementation gaps across the entire product life cycle. As MA is a comparatively young pharmaceutical discipline in a complex and dynamic environment, this effort will require strategic focus and dedication. The Market Access Launch Excellence Inventory benchmarking tool may help guide decision

  17. Credit Market Behavior during Turbulent Economic Environments: An Example for a Latin American Country Credit Market Behavior during Turbulent Economic Environments: An Example for a Latin American Country

    Directory of Open Access Journals (Sweden)

    Hugo Mena

    1999-03-01

    Full Text Available The variability of the economy's growth in Latin American Countries (LACs tends to far exceed that found in developed nations. Huge recessions are frequent in LACs. Typically, these recessions are accompanied by major exchange-rate-policy breakdowns. In turn, these output and exchange rate changes drastically alter private expectations concerning the future behavior of these variables. As a result, discrete and significant changes in private behavioral functions occur. This typically affects crucial monetary policy indicators, such as interest rates and credit. This turbulent economic environment makes it particularly troublesome for econometricians to test theoretical propositions dealing with credit market behavior, as well as for policymakers to interpret and forecast credit and interest rate behavior. This paper illustrates this issue using Chile as a case study. A simple theoretical model of business credit is developed, which is then used to interpret the developments in Chile's credit market during 1980-1986. Using a partial equilibrium analysis, it is shown how the contemporaneous correlation between output and credit demand can change sign, whenever the economy is subject to unanticipated recessions and devaluations. The analysis is a timely one for policymakers in many LDCs, who are currently on the path of transforming their economies to free-market open-economies. The variability of the economy's growth in Latin American Countries (LACs tends to far exceed that found in developed nations. Huge recessions are frequent in LACs. Typically, these recessions are accompanied by major exchange-rate-policy breakdowns. In turn, these output and exchange rate changes drastically alter private expectations concerning the future behavior of these variables. As a result, discrete and significant changes in private behavioral functions occur. This typically affects crucial monetary policy indicators, such as interest rates and credit. This

  18. Asset Market Linkages in a Regime Switching Environment: Evidence from Commodity and Stock Markets in India

    Directory of Open Access Journals (Sweden)

    Shelly Singhal

    2016-10-01

    Full Text Available Time series models investigating the linkages between various asset markets (Commodity and Equity in India have assumed a symmetric and linear relationship between them. They examine these interrelationships by assuming the presence of a uniform economic state. However the returns from commodity futures and stock market do not show a continuous trend but exhibit time varying behaviour i.e. the returns of stocks might be higher in a certain economic condition and it may fall as the economic environment changes due to financial crises, oil price rise, rupee depreciation etc. Similarly the return of commodities is also subject to variation with the changing economic conditions due to which the basic assumptions of stationary and linearity of time series models gets refuted. Therefore, this paper empirically examines the interrelationships between commodity futures (Energy, Metal and Agriculture and stock markets in dynamic economic states by employing Markov Regime Switching model proposed by Hamilton (2005 which has the capability of capturing temporal asymmetries and nonlinear dynamics of time series. For each market a composite index indicating the overall movement and performance of a particular investment asset has been considered. In order to provide robust results this paper uses daily data from 2006 to 2014 which significantly represents different states in the Indian Economy. The result of the study confirms the impact of economic environment on Indian commodity and stock markets and validates the presence of two distinct regimes: a “tranquil regime” representing the state of economic expansion and a “crisis regime” representing the state of economic decline. Additionally, the result confirms that commodities and stock markets oscillate between high and low volatility regimes and this movement is different across different commodity class (Energy, Metal and Agriculture. In a portfolio, when commodity futures are combined with stock

  19. Current Status and Progress of Market for Forest Environmental Services

    Institute of Scientific and Technical Information of China (English)

    CHEN Yong; CHEN Jie

    2006-01-01

    With the analyses of the reasons for the emergence of domestic and overseas markets for forest environmental service and its significance, this paper summarizes the progress in the research on the market and reviews the operations of the markets for 4 kinds of forest environmental services that are watershed protection services, biodiversity protection services, carbon sequestration services and landscape services. At the end, the paper discusses the major problems arising in the creation of markets for environmental services and the developing tendency.

  20. ASSESSMENT OF THE BUSINESS ENVIRONMENT FOR DEVELOPMENT OF GLOBAL MARKETING STRATEGY

    Directory of Open Access Journals (Sweden)

    V. Savelyev

    2014-03-01

    Full Text Available The article concerns with essence of assessment of the business environment and specific directions of analysis during the working out of global marketing strategy. The classification of the global marketing environment researches and tasks sequence in the context of the decisions made on each stage of global marketing strategy is proposed.

  1. ASSESSMENT OF THE BUSINESS ENVIRONMENT FOR DEVELOPMENT OF GLOBAL MARKETING STRATEGY

    OpenAIRE

    V.Savelyev

    2014-01-01

    The article concerns with essence of assessment of the business environment and specific directions of analysis during the working out of global marketing strategy. The classification of the global marketing environment researches and tasks sequence in the context of the decisions made on each stage of global marketing strategy is proposed.

  2. Describing current and potential markets for alternative-fuel vehicles

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1996-03-26

    Motor vehicles are a major source of greenhouse gases, and the rising numbers of motor vehicles and miles driven could lead to more harmful emissions that may ultimately affect the world`s climate. One approach to curtailing such emissions is to use, instead of gasoline, alternative fuels: LPG, compressed natural gas, or alcohol fuels. In addition to the greenhouse gases, pollutants can be harmful to human health: ozone, CO. The Clean Air Act Amendments of 1990 authorized EPA to set National Ambient Air Quality Standards to control this. The Energy Policy Act of 1992 (EPACT) was the first new law to emphasize strengthened energy security and decreased reliance on foreign oil since the oil shortages of the 1970`s. EPACT emphasized increasing the number of alternative-fuel vehicles (AFV`s) by mandating their incremental increase of use by Federal, state, and alternative fuel provider fleets over the new few years. Its goals are far from being met; alternative fuels` share remains trivial, about 0.3%, despite gains. This report describes current and potential markets for AFV`s; it begins by assessing the total vehicle stock, and then it focuses on current use of AFV`s in alternative fuel provider fleets and the potential for use of AFV`s in US households.

  3. Current marketing practices in the nursing home sector.

    Science.gov (United States)

    Calhoun, Judith G; Banaszak-Holl, Jane; Hearld, Larry R

    2006-01-01

    Marketing is widely recognized as an essential business function across all industries, including healthcare. While many long-term care facilities adopted basic healthcare marketing practices and hired marketing staff by the early 1990s, a paucity of research on nursing home marketing exists in the literature. This study examines the extent to which nursing homes have developed more formulated marketing and related communication and promotional strategies as market competition has increased in this sector during the past two decades. In addition, we explored managers' perceptions of their control over marketing decision making, the impact of competition on the use of marketing practices, and areas for enhanced competitive positioning. Administrators from 230 nursing homes in 18 Southeastern Michigan counties were surveyed regarding (1) the adoption level of approximately 40 literature-based, best-practice marketing strategies; (2) the types of staff involved with the marketing function; and (3) their perception of their level of control over marketing functions and of local competition. Results from 101 (44 percent) survey participants revealed that although respondents viewed their markets as highly competitive, their marketing practices remained focused on traditional and relatively constrained practices. In relation to the importance of customer relationship management, the majority of the administrators reported intensive efforts being focused on residents and their families, referrers, and staff, with minimal efforts being extended to insurers and other types of payers. A significant positive relation was found between the intensity of marketing initiatives and the size of the facility (number of beds), whereas significant negative correlations were revealed in relation to occupancy and the perceived level of control over the function.

  4. Regulatory environment and its impact on the market value of investor-owned electric utilities

    Science.gov (United States)

    Vishwanathan, Raman

    While other regulated industries have one by one been exposed to competitive reform, electric power, for over eighty years, has remained a great monopoly. For all those years, the vertically integrated suppliers of electricity in the United States have been assigned exclusive territorial (consumer) franchises and have been closely regulated. This environment is in the process change because the electric power industry is currently undergoing some dramatic adjustments. Since 1992, a number of states have initiated regulatory reform and are moving to allow retail customers to choose their energy supplier. There has also been a considerable federal government role in encouraging competition in the generation and transmission of electricity. The objective of this research is to investigate the reaction of investors to the prevailing regulatory environment in the electric utility industry by analyzing the market-to-book value for investor-owned electric utilities in the United States as a gauge of investor concern or support for change. In this study, the variable of interest is the market valuation of utilities, as it captures investor confidence to changes in the regulatory environment. Initially a classic regression model is analyzed on the full sample (of the 96 investor-owned utilities for the years 1992 through 1996), providing a total number of 480 (96 firms over 5 years) observations. Later fixed- and random-effects models are analyzed for the same full-sample model specified in the previous analysis. Also, the analysis is carried forward to examine the impact of the size of the utility and its degree of reliability on nuclear power generation on market values. In the period of this study, 1992--1996, the financial security markets downgraded utilities that were still operating in a regulated environment or had a substantial percentage of their power generation from nuclear power plants. It was also found that the financial market was sensitive to the size of

  5. The future of marketing: an appropriate response to the environment changes

    OpenAIRE

    Victor DANCIU

    2013-01-01

    The future landscape of the business worldwide will have the marketing evolutions as a driver. These evolutions will be the response to the changes of business and marketing environment. The paper aims to analyze both the key trends that are shaping the macro environment, markets and consumers and their impact on the marketing at business level. First, these issues are presented as they result of both theoretical and applied various researches performed by numerous international and national ...

  6. MARKETING OF AGRI-BUSINESSES IN ICT ENVIRONMENT

    Directory of Open Access Journals (Sweden)

    Davorin Turkalj

    2012-06-01

    Full Text Available By means of quantitative and qualitative research the doctoral dissertation has attained methodical insights into competences and usage levels of new technologies for marketing purposes in agri-businesses in the Republic of Croatia. The results and observations provided in the thesis indicate that swift action is required in order to improve the current situation and prepare farmers for forthcoming changes. In biotechnical sciences there is a need for continuous updating, research and control of interdependent processes and complex relations, which in turn creates a need for a unified system of knowledge dissemination. In order to manage a set of information arising from such processes, it is necessary to have a system that will allow us to store and transfer the acquired knowledge in a safe and simple way in real time, ensuring completeness of information. In today’s world, the key role in this process is to be played by information and communication technologies (ICT encompassing the use of computers and communication technologies, as well as technologies for information management and transfer. Together with other ICT, the Internet is a resource that can bridge the gap between professionals of different expertise on one hand and people living in rural areas and farmers on the other, as it provides a platform for interaction and dialogue. Furthermore, ICT can foster new cooperation and networking through inter-sectoral contacts between government institutions, different support agencies and farmers. The efforts to implement ICT in the agricultural sector are held back by a range of limiting factors, such as: the necessity to reconstruct the sector itself, required investments in new communication systems and adjunct platforms, low levels of computer literacy among farmers, insufficient infrastructure, etc. Taking all this into account, it is obvious that the Internet and modern technologies can be drivers of positive change in agriculture

  7. Review of the current wind energy technologies and global market

    OpenAIRE

    Komarov, Dragan; Stupar, Slobodan; Posteljnik, Zorana

    2011-01-01

    The modern wind energy technologies and recent global wind energy market trends are reviewed in the paper. Basic principles of conversion of wind energy to electricity are described with brief overview of the state-of-the-art technologies for subassemblies such as wind turbine blades and drive trains. Global wind energy market was reviewed in order to attain notion of wind power market developments in the future. The most developed countries in terms of wind energy utilization such as Denmark...

  8. 基于当前市场环境的企业融资对策研究%Study on Corporate Financing Countermeasures Based on the Current Market Environment

    Institute of Scientific and Technical Information of China (English)

    邵国珍

    2011-01-01

    当前企业融资渠道狭窄,金融体制不够完善,企业难以找到信贷担保,资金需求得不到满足,众多企业因为资金链的断裂而倒闭破产。这些对我国企业的生存和发展造成了重大的影响,从更长远的角度来看,融资难问题已经成为阻碍企业发展的主要原因。本文在分析了融资难的原因的基础上,提出了解决中小企业融资问题对策。%The current situation of the financing channel is narrow, the financial system are not perfect, enterprise is hard to find the credit guarantee, the enterprise funds unmet needs, many enterprises of fracture because capital chain, all of the collapse in bankruptcy caused the survival and development of enterprises, and a significant impact from the more long-term perspective, difficulty in financing has become the main cause of block enterprise development. Based on the analysis of the reasons of financing, this paper proposes measures to solve the financing problem.

  9. The theoretical basis of influence and the structure of marketing environment

    Directory of Open Access Journals (Sweden)

    Stefanova Olena

    2015-11-01

    Full Text Available The article is devoted to the justification of the nature and structure of the external environment of marketing. The study proves that the data analysis of the environment - is just one of many elements in the process of marketing strategy. The main task of monitoring – is to define the environment trends, issues, events or signals aimed to encourage the company management to revise the strategy and tactics of marketing.

  10. FINANCIAL MARKET OF AZERBAIJAN: CURRENT CONDITION AND FUTURE PERSPECTIVES

    Directory of Open Access Journals (Sweden)

    R. Guliyev

    2014-01-01

    Full Text Available This article discusses the economic model of Azerbaijan. Main components of the financial market are being analyzed: state budget, state oil fund, banking system, foreign debt and etc. This article assesses the impact of the global financial crisis on the national economy. Moreover, future development perspectives of the financial market and the economy are being examined as well.

  11. The Research on School Marketing: Current Issues and Future Directions

    Science.gov (United States)

    Oplatka, Izhar; Hemsley-Brown, Jane

    2004-01-01

    This review provides a synthesis of the scholarship that has sought to expand the understanding of educational marketing practice in schools. The following research questions guided this review. What are the common themes and characteristics that emerge from research about marketing in schools? What remains underdeveloped in the characterization…

  12. The Marketing Ethics Course: Current State and Future Directions

    Science.gov (United States)

    Ferrell, O. C.; Keig, Dawn L.

    2013-01-01

    Many of the critical issues facing modern businesses can be considered marketing ethics issues. It follows that as the field of business ethics has evolved, marketing has played a key role in the development of business ethics education. Despite a general trend of increasingly larger amounts of ethical content included in business curricula, prior…

  13. The Marketing Ethics Course: Current State and Future Directions

    Science.gov (United States)

    Ferrell, O. C.; Keig, Dawn L.

    2013-01-01

    Many of the critical issues facing modern businesses can be considered marketing ethics issues. It follows that as the field of business ethics has evolved, marketing has played a key role in the development of business ethics education. Despite a general trend of increasingly larger amounts of ethical content included in business curricula, prior…

  14. Labour Markets Trends, Financial Globalization and the current crisis in Developing Countries

    NARCIS (Netherlands)

    R.E. van der Hoeven (Rolph)

    2010-01-01

    textabstractThe current wave of globalization has profound labour market effects, accentuated, in many cases, by the current financial and economic crisis. This paper reviews general labour market trends and country examples, arguing that the current globalization process makes labour’s position mor

  15. Labour Markets Trends, Financial Globalization and the current crisis in Developing Countries

    NARCIS (Netherlands)

    R.E. van der Hoeven (Rolph)

    2010-01-01

    textabstractThe current wave of globalization has profound labour market effects, accentuated, in many cases, by the current financial and economic crisis. This paper reviews general labour market trends and country examples, arguing that the current globalization process makes labour’s position

  16. Real convergence, financial markets, and the current account – Emerging Europe versus emerging Asia

    OpenAIRE

    Herrmann, Sabine; Winkler, Adalbert

    2008-01-01

    This paper examines the relevance of financial market characteristics for explaining the catching-up process in Europe and Asia. Global financial integration has been associated with divergent patterns of real convergence and the current account in emerging markets. While countries in emerging Asia have been running sizeable current account surpluses, countries in emerging Europe have been facing large current account deficits. In this paper we test for the relevance of financial market chara...

  17. A Modular Agent-Based Environment for Studying Stock Markets

    NARCIS (Netherlands)

    K. Boer-Sorban (Katalin); U. Kaymak (Uzay); A. de Bruin (Arie)

    2005-01-01

    textabstractArtificial stock markets are built with diffuse priors in mind regarding trading strategies and price formation mechanisms. Diffuse priors are a natural consequence of the unknown relation between the various elements that drive market dynamics and the large variety of market organizatio

  18. Marketing the use of the space environment for the processing of biological and pharmaceutical materials

    Science.gov (United States)

    1984-01-01

    The perceptions of U.S. biotechnology and pharmaceutical companies concerning the potential use of the space environment for the processing of biological substances was examined. Physical phenomena that may be important in space-base processing of biological materials are identified and discussed in the context of past and current experiment programs. The capabilities of NASA to support future research and development, and to engage in cooperative risk sharing programs with industry are discussed. Meetings were held with several biotechnology and pharmaceutical companies to provide data for an analysis of the attitudes and perceptions of these industries toward the use of the space environment. Recommendations are made for actions that might be taken by NASA to facilitate the marketing of the use of the space environment, and in particular the Space Shuttle, to the biotechnology and pharmaceutical industries.

  19. Current Status of Agricultural Extension Services for Market Oriented ...

    African Journals Online (AJOL)

    info

    An International Multi-disciplinary Journal, Ethiopia. Vol. 10(3) ... capacity of producer groups to facilitate input and output marketing systems has also ... documented, though not widespread, as the capacity at the local level to bring these.

  20. Current Status and Prediction on Development of PE Market

    Institute of Scientific and Technical Information of China (English)

    Yu Jiao

    2003-01-01

    This article comprehensively analyzes the status of market demand/supply and import/export volumes of PE in the world and in China, and predicts the future development trends in the fields of PE production and consumption.

  1. THE CAPITAL MARKET IN THE CURRENT ECONOMIC CONTEXT

    Directory of Open Access Journals (Sweden)

    CARMEN RADU

    2012-05-01

    Full Text Available For nearly a century now, economists have studied the advantages and disadvantages of financial systems based on either banks or financial markets in their attempt to forward economic growth and a better capital resources allocation. Nevertheless, the effects of the financial crisis that began in 2007 over the capital market are not only numerous, but also affect financial institutions, the stock exchange volume and list, the behaviour of market investors and not least such generate the need for capital market regulations to be amended. Even so, due to measures that have been taken, in Romania the stock exchange works on profit, while the effects of the financial crisis over such still fail to occur.

  2. Current Status and Trend of Forest Hydrological Services Market Research

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    Of the many services that forests provide, hydrological services are among the most valuable, and it becomes more scarce with the growing demands by human beings. As a kind of incentive measure for protecting forest, forest hydrological services markets have been developed in many countries around the world and some valuable experiences have been achieved. The paper reviews the experiments carried out in the world and their research findings on forest hydrological services market, and presents the issues to...

  3. CURRENT COORDINATES OF THE INSURANCE MARKET IN ROMANIA

    Directory of Open Access Journals (Sweden)

    Bente Corneliu Cristian

    2010-12-01

    Full Text Available Although the insurance activity is well known to the Romanian market ever since the 14th century, when insurance was all about mutual help, this activity evolved rapidly in the period before the First World War and in the period between the World Wars, and it manifested itself as the entrance on the market of insurance companies representatives from countries as Austria, Italy, Great Britain. facultative insurance.

  4. Current State of the Voluntary Renewable Energy Market (Presentation)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J.

    2013-09-01

    This presentation highlights the status of the voluntary green power market in 2012. The voluntary green power market totaled more than 48 million MWh in 2012, with about 1.9 million customers participating. The supply continues to be dominated by wind, though solar is increasing its share of utility green pricing programs. Prices for voluntary renewable energy certificates (RECs) increased to above $1/MWh.

  5. Information Technology-Based Innovation in International Marketing Education: An Exploration of Two Learning Environments

    Science.gov (United States)

    Sinkovics, Rudolf R.; Haghirian, Parissa; Yu, Shasha

    2009-01-01

    Information technology (IT) innovations have and continue to have a significant impact on international marketing practice and customer interactions. With the marketing environment becoming increasingly dependent on technology, marketing teaching in higher education faces a challenging task of effectively leveraging technology in diverse learning…

  6. A Case Study on Using Prediction Markets as a Rich Environment for Active Learning

    Science.gov (United States)

    Buckley, Patrick; Garvey, John; McGrath, Fergal

    2011-01-01

    In this paper, prediction markets are presented as an innovative pedagogical tool which can be used to create a Rich Environment for Active Learning (REAL). Prediction markets are designed to make forecasts about specific future events by using a market mechanism to aggregate the information held by a large group of traders about that event into a…

  7. A Case Study on Using Prediction Markets as a Rich Environment for Active Learning

    Science.gov (United States)

    Buckley, Patrick; Garvey, John; McGrath, Fergal

    2011-01-01

    In this paper, prediction markets are presented as an innovative pedagogical tool which can be used to create a Rich Environment for Active Learning (REAL). Prediction markets are designed to make forecasts about specific future events by using a market mechanism to aggregate the information held by a large group of traders about that event into a…

  8. Information Technology-Based Innovation in International Marketing Education: An Exploration of Two Learning Environments

    Science.gov (United States)

    Sinkovics, Rudolf R.; Haghirian, Parissa; Yu, Shasha

    2009-01-01

    Information technology (IT) innovations have and continue to have a significant impact on international marketing practice and customer interactions. With the marketing environment becoming increasingly dependent on technology, marketing teaching in higher education faces a challenging task of effectively leveraging technology in diverse learning…

  9. Everyday, everywhere: alcohol marketing and social media--current trends.

    Science.gov (United States)

    Nicholls, James

    2012-01-01

    To provide a snapshot content analysis of social media marketing among leading alcohol brands in the UK, and to outline the implications for both regulatory policies and further research. Using screengrab technology, the complete Facebook walls and Twitter timelines for 12 leading UK alcohol brands in November 2011 were captured and archived. A total of 701 brand-authored posts were identified and categorized using a thematic coding frame. Key strategic trends were identified and analysed in the light of contextual research into recent developments in marketing practice within the alcohol industry. A number of dominating trends were identified. These included the use of real-world tie-ins, interactive games, competitions and time-specific suggestions to drink. These methods reflect a strategy of branded conversation-stimulus which is favoured by social media marketing agencies. A number of distinct marketing methods are deployed by alcohol brands when using social media. These may undermine policies which seek to change social norms around drinking, especially the normalization of daily consumption. Social media marketing also raises questions regarding the efficacy of reactive regulatory frameworks. Further research into both the nature and impact of alcohol marketing on social media is needed.

  10. Globally Distributed R&D Work in a Marketing Management Support Systems (MMSS) Environment

    NARCIS (Netherlands)

    J. Eliashberg (Jehoshua); S. Swami (Sanjeev); C.B. Weinberg (Charles); B. Wierenga (Berend)

    2008-01-01

    textabstractGlobalisation, liberalization and rapid technological developments have been changing business environments drastically in the recent decades. These trends are increasingly exposing businesses to market competition and thus intensifying competition. In such an environment, the role of ma

  11. Power Industry Reliability Coordination in Asia in a Market Environment

    Directory of Open Access Journals (Sweden)

    Nikolai I. Voropai

    2010-03-01

    Full Text Available This paper addresses the problems of power supply reliability in a market environment. The specific features of economic interrelations between the power supply organization and consumers in terms of reliability assurance are examined and the principles of providing power supply reliability are formulated. The economic mechanisms of coordinating the interests of power supply organization and consumers to provide power supply reliability are discussed. Reliability of restructuring China's power industry is introduced. Some reliability data is provided. The data shows that the reliability level has increased significantly in the past two decades. More and more measures are being applied to guarantee reliability of the restructured power systems. The reliability issues and challenges that are facing the Chinese power industry are considered The paper, then examines the evolution of power grids in India, the establishment of a regulatory framework, and operational philosophy in reliability aspects of long-, mid- as well as short-term (operational / outage planning. Grid security, restoration, and mock trial for black start, etc. from the reliability angle are considered. Related issues for islanding operation to improve service reliability for Thailand's Electric Power System are then analyzed.

  12. The winning marketing strategy of a Japanese company in a tough environment

    OpenAIRE

    村田, 昭治

    1984-01-01

    Following a brief history of marketing in Japan, the market environment and the strategy of Japanese companies in 1983 is discussed, as the first subject of the presentation. Japanese marketers believe that innovative product development is the most essential for their growth and survival. An unique method of product development in Japan - total staff participation - is also discussed. As the second subject, the importance of market research and management attitude toward it is discussed. Tot...

  13. A status analysis of current digital marketing: a case study of Kauneusstudio FAB

    OpenAIRE

    Tran, Trong

    2015-01-01

    The subject of this thesis is a small company's current digital marketing status. This study was con-ducted in order for the owners of the beauty and hair salon Kauneusstudio FAB to improve their understanding of their customers’ behavior online and the significance of each digital channel they are using in the present marketing strategy. The goal of this study is to provide information for the company to recognize the strengths and the development points of the current digital marketing stra...

  14. Marketing Tourism Services in Romania. The Opportunities and Challenges of the Current Context

    OpenAIRE

    2012-01-01

    The Romanian tourism activity does not measure up to the tourism potential of the country and the efficient marketing of tourism services is often mentioned as a means to improve and develop tourism. In our opinion the current international context generates both opportunities and challenges for tourism services marketing. This paper aims at identifying and at presenting the key aspects that tourism services marketing faces in Romania, considering the main characteristics shaping the current ...

  15. Financial markets and the current account: emerging Europe versus emerging Asia

    OpenAIRE

    Herrmann, Sabine; Winkler, Adalbert

    2009-01-01

    Financial globalisation has been associated with divergent current account patterns in emerging market economies. While countries in emerging Asia have been running sizeable current account surpluses, countries in emerging Europe have been facing large current account deficits. In this paper we test for the relevance of financial market characteristics in explaining divergent current account patterns in emerging Europe and emerging Asia based on the assumption that both regions constitute two...

  16. On the Viability of Gift Exchange in a Market Environment

    NARCIS (Netherlands)

    van de Klundert, T.C.M.J.; van de Ven, J.

    1999-01-01

    Is gift-exchange inevitably to be crowded out by impersonal market exchange? The presence of a thick-market externality indicates that this is indeed likely to be the case. But reciprocity or gift-exchange induces social relations. The utility function is extended in order to take account of social

  17. [Current quality management situation and administration countermeasure study of enterprises marketing corneal contact lens].

    Science.gov (United States)

    Liu, Yungui; Yao, Ying; Shangguan, Shihao; Gu, Qun; Gao, Wuming; Chen, Yaoshui

    2014-05-01

    Study the current quality management situation of enterprises marketing corneal contact lens via systemic investigations and explore effective administration countermeasures in the future. The quality management indicators of sixty-two corneal contact lens marketing enterprises in Xuhui district of Shanghai were systematically investigated and enterprises of different operation models was compared and analyzed. Wholesale enterprises and retail chain enterprises are apparently better than independent enterprises almost in all facets. Facilitate market accession of corneal contact lens marketing enterprises, encourage the business model of retail chain, enhance supervision of corneal contact lens marketing enterprises, especially independent franchisors.

  18. Marketing Verde: responsabilidade social e ambiental integradas na envolvente de marketingGreen Marketing: integrated social and environmental responsibility in the marketing environmentMarketing Verde: responsabilidad social y ambiental integrada en la envolvente de marketing

    Directory of Open Access Journals (Sweden)

    DALMORO, Marlon

    2009-03-01

    Full Text Available RESUMOO presente estudo tem como objetivo principal analisar e descrever como a responsabilidade social e ambiental está integrada na envolvente de marketing de uma unidade franqueada da Companhia Coca-Cola. Ao encontro das percepções de Karna, Hansen e Juslin (2001, a envolvente de marketing é descrita, baseada em três níveis hierárquicos: marketing estratégico, estrutural e funcional. Neste sentido, realizou-se uma abordagem qualitativa com estudo de caso, no qual os dados foram coletados, por meio de entrevistas semiestruturadas com pessoas envolvidas no processo de gestão ambiental e social da empresa franqueada. No tratamento dos dados foi utilizada análise de conteúdo. Na percepção dos entrevistados, a empresa encontra-se em um avançado processo de integração em toda a organização de uma cultura de marketing verde, principalmente, pela relação de franqueado, mantida com a Companhia Coca-Cola. Observou-se que a empresa franqueada, bem como a companhia, de modo geral, encontram-se numa situação pró-ativa em termos de marketing verde, mesmo que o ambiente institucional não cumpra com o seu papel na plenitude.ABSTRACTThis study aims to describe and analyze as social and environmental responsibility is integrated in the marketing strategy of a Coca-Cola Company franchisee. By the perceptions of Karna, Hansen and Juslin (2001, environment marketing is described based on three hierarchical levels: strategic, structural and functional marketing. There has been developed a qualitative approach through case study, in which the data were collected through semi-structured interviews with people involved in the process of environmental and social management of the franchisee company. Data treatment was used in the analysis of content. In the interviewer’s perception, the company is in advanced process of integration across the organization of a green marketing culture, primarily by the relationship of the franchisee maintained

  19. EVOLUTION OF THE ROMANIAN RESIDENTIAL MARKET AFTER OUTBREAK OF THE CURRENT ECONOMIC AND FINANCIAL CRISIS

    Directory of Open Access Journals (Sweden)

    Şteliac Nela

    2013-04-01

    Full Text Available The residential market is one of the market sectors seriously affected by the current economic and financial crisis. This is mirrored both in the fall of real estate trading prices and in the decreased number of transactions and cutback of newly built constructions. This trend is applicable to the entire spectrum of the residential market (luxury properties and homes destined to average-income customers. Romania is no exception from this European and world-wide state of affairs. This paper aims to briefly outline the trends on the Romanian residential market in the aftermath of the current crisis.

  20. Current Status & Development Trend of VSAT Market in China

    Institute of Scientific and Technical Information of China (English)

    Xu Nutu

    2006-01-01

    @@ 1. General Status of VSAT Market Development in China 1)Development History Development in China The history of the application of satellite communication in China is not too long and it was dated from the early seventies of the 20th century. In 1973, approved by Chinese government,Ministry of Posts and Telecommunications purchased satellite earth equipment from foreign country and constructed 3 stations in Shanghai and Beijing.

  1. Navigating the current job market--grab hold of your future now!

    Science.gov (United States)

    Durham, Holiday A; McDermott, Ann Y

    2013-11-01

    Although the U.S. federal government, the National Science Foundation, and other influential groups have called for American universities to educate and train more scientists, a recent article in the Washington Post and broadcasting on National Public Radio affirmed a harsh reality: there are too few jobs for today's young scientists. Essentially, landing a job in science doesn't just happen, you must prepare! The intent of this education track session, targeted to students, postdoctorates, junior faculty, and other early- to midcareer professionals was to provide insights on trends in the current job market and offer strategies and resources to be competitive. The session featured speakers representing different work environments, such as academia, industry, health care institutions, public relations, and entrepreneurial positions.

  2. EVOLUTION OF THE ROMANIAN RESIDENTIAL MARKET AFTER OUTBREAK OF THE CURRENT ECONOMIC AND FINANCIAL CRISIS

    OpenAIRE

    Şteliac Nela

    2013-01-01

    The residential market is one of the market sectors seriously affected by the current economic and financial crisis. This is mirrored both in the fall of real estate trading prices and in the decreased number of transactions and cutback of newly built constructions. This trend is applicable to the entire spectrum of the residential market (luxury properties and homes destined to average-income customers). Romania is no exception from this European and world-wide state of affairs. This paper a...

  3. The future of marketing: an appropriate response to the environment changes

    Directory of Open Access Journals (Sweden)

    Victor DANCIU

    2013-05-01

    Full Text Available The future landscape of the business worldwide will have the marketing evolutions as a driver. These evolutions will be the response to the changes of business and marketing environment.The paper aims to analyze both the key trends that are shaping the macro environment, markets and consumers and their impact on the marketing at business level. First, these issues are presented as they result of both theoretical and applied various researches performed by numerous international and national organizations, universities, consulting and global companies, scholars and authors. These researches are read from the author’s scientific point of view, on the other hand, and some own considerations are revealed. They could be found mainly in the systematic approach by using the marketing paradigm and practices around the world, in order to keep successful the organizations. These organizations should give the proper skillful response to each of main futures challenges of marketing.

  4. TRENDS AND STRUCTURAL CHANGES ON THE GAS MARKET UNDER CURRENT CONDITIONS

    Directory of Open Access Journals (Sweden)

    Andrei E. Shmagin

    2013-01-01

    Full Text Available The popularity of natural gas as an energy source increasingly grows. The rate of demand growth and the gas market development depend on a variety of key conditions discussed in the paper. The current market situation and trends are analyzed in the context of the global balance of energy.

  5. TRENDS AND STRUCTURAL CHANGES ON THE GAS MARKET UNDER CURRENT CONDITIONS

    OpenAIRE

    Andrei E. Shmagin

    2013-01-01

    The popularity of natural gas as an energy source increasingly grows. The rate of demand growth and the gas market development depend on a variety of key conditions discussed in the paper. The current market situation and trends are analyzed in the context of the global balance of energy.

  6. Contemporary art and its commercial markets: a report on current conditions and future scenarios

    NARCIS (Netherlands)

    Lind, M.; Velthuis, O.

    2012-01-01

    Contemporary Art and Its Commercial Markets: A Report on Current Conditions and Future Scenarios maps and analyzes the complex and contested entanglements of contemporary art and its commercial markets. Contemporary art as an asset category and celebrity accessory, the rise of the art fair, and the

  7. Contemporary art and its commercial markets: a report on current conditions and future scenarios

    NARCIS (Netherlands)

    Lind, M.; Velthuis, O.

    2012-01-01

    Contemporary Art and Its Commercial Markets: A Report on Current Conditions and Future Scenarios maps and analyzes the complex and contested entanglements of contemporary art and its commercial markets. Contemporary art as an asset category and celebrity accessory, the rise of the art fair, and the

  8. Caregiver perceptions of the food marketing environment of African-American 3-11-year-olds: a qualitative study.

    Science.gov (United States)

    Baskin, Monica L; Herbey, Ivan; Williams, Ronnie; Ard, Jamy D; Ivankova, Nataliya; Odoms-Young, Angela

    2013-12-01

    To assess caregivers’ perceptions of the extent to which the food marketing environment influences food consumption among African-American children (aged 3–11 years) in order to generate potential strategies to make the marketing environment more favourable to healthier eating. Individual semi-structured interviews with caregivers were conducted by trained community leaders to ascertain their awareness of and perceptions about food marketing environments contributing to African-American children's food consumption. Six predominantly African-American communities in metro Birmingham, Alabama, USA with high proportions of school-age children and lower-income residents. Caregivers (n 25) were predominantly female (93 %) and either parents/guardians (64 %) or grandparents (28 %) of African-American children aged 3–11 years. Caregiver mean age was 43 years and 46 % had lived in their current residence for over 10 years. Caregivers reported all aspects of the food marketing matrix as supporting unhealthy eating among African-American youth. Child preference for foods higher in fat and sugar, lower pricing of less healthy foods, limited access to healthier food retailers and targeted advertisements were particularly influential on the food selection, acquisition and consumption of children. Company loyalty, corporate sponsorship of local events and conflicts over parental v. food company responsibility contributed to less consensus about the overall impact (positive or negative) of food companies in African-American communities. While caregivers perceived aspects of their food marketing environments as primarily contributing to unhealthy eating among African-American children, framing the demand for changes in the food marketing environments of African-American youth may be particularly challenging.

  9. Caregiver perceptions of the food marketing environment of African-American 3–11-year-olds: a qualitative study

    Science.gov (United States)

    Baskin, Monica L; Herbey, Ivan; Williams, Ronnie; Ard, Jamy D; Ivankova, Nataliya; Odoms-Young, Angela

    2014-01-01

    Objective To assess caregivers’ perceptions of the extent to which the food marketing environment influences food consumption among African-American children (aged 3–11 years) in order to generate potential strategies to make the marketing environment more favourable to healthier eating. Design Individual semi-structured interviews with caregivers were conducted by trained community leaders to ascertain their awareness of and perceptions about food marketing environments contributing to African-American children’s food consumption. Setting Six predominantly African-American communities in metro Birmingham, Alabama, USA with high proportions of school-age children and lower-income residents. Subjects Caregivers (n 25) were predominantly female (93 %) and either parents/guardians (64 %) or grandparents (28 %) of African-American children aged 3–11 years. Caregiver mean age was 43 years and 46% had lived in their current residence for over 10 years. Results Caregivers reported all aspects of the food marketing matrix as supporting unhealthy eating among African-American youth. Child preference for foods higher in fat and sugar, lower pricing of less healthy foods, limited access to healthier food retailers and targeted advertisements were particularly influential on the food selection, acquisition and consumption of children. Company loyalty, corporate sponsorship of local events and conflicts over parental v. food company responsibility contributed to less consensus about the overall impact (positive or negative) of food companies in African-American communities. Conclusions While caregivers perceived aspects of their food marketing environments as primarily contributing to unhealthy eating among African-American children, framing the demand for changes in the food marketing environments of African-American youth may be particularly challenging. PMID:23830058

  10. Segmentation based on sources of marketing intelligence, marketing intelligence quotient and business characteristics in software industry/Yazilim sektöründeki firmalarin pazarlama istihbarat kaynaklari, pazarlama zekalari ve isletme özelliklerine göre kümeler halinde incelenmesi

    National Research Council Canada - National Science Library

    Selen Öztürk; Abdullah Okumus; Feride Mutlu

    2012-01-01

    .... Marketing intelligence system supplies this information to marketing executives. It consists of current information on developments in marketing environment that helps managers to prepare and adjust marketing plans...

  11. Current and emergent strategies for disinfection of hospital environments.

    Science.gov (United States)

    Abreu, Ana C; Tavares, Rafaela R; Borges, Anabela; Mergulhão, Filipe; Simões, Manuel

    2013-12-01

    A significant number of hospital-acquired infections occur due to inefficient disinfection of hospital surfaces, instruments and rooms. The emergence and wide spread of multiresistant forms of several microorganisms has led to a situation where few compounds are able to inhibit or kill the infectious agents. Several strategies to disinfect both clinical equipment and the environment are available, often involving the use of antimicrobial chemicals. More recently, investigations into gas plasma, antimicrobial surfaces and vapour systems have gained interest as promising alternatives to conventional disinfectants. This review provides updated information on the current and emergent disinfection strategies for clinical environments.

  12. Optimal charging of electric drive vehicles in a market environment

    DEFF Research Database (Denmark)

    Kristoffersen, Trine Krogh; Capion, Karsten Emil; Meibom, Peter

    2011-01-01

    With a potential to facilitate the integration of renewable energy into the electricity system, electric drive vehicles may offer a considerable flexibility by allowing for charging and discharging when desired. This paper takes the perspective of an aggregator that manages the electricity market...... participation of a vehicle fleet and presents a framework for optimizing charging and discharging of the electric drive vehicles, given the driving patterns of the fleet and the variations in market prices of electricity. When the aggregator is a price-taker the optimization can be stated in terms of linear...... programming whereas a quadratic programming formulation is required when he/she has market power. A Danish case study illustrates the construction of representative driving patterns through clustering of survey data from Western Denmark and the prediction of electricity price variations through regression...

  13. Marketing fundamentals.

    Science.gov (United States)

    Redmond, W H

    2001-01-01

    This chapter outlines current marketing practice from a managerial perspective. The role of marketing within an organization is discussed in relation to efficiency and adaptation to changing environments. Fundamental terms and concepts are presented in an applied context. The implementation of marketing plans is organized around the four P's of marketing: product (or service), promotion (including advertising), place of delivery, and pricing. These are the tools with which marketers seek to better serve their clients and form the basis for competing with other organizations. Basic concepts of strategic relationship management are outlined. Lastly, alternate viewpoints on the role of advertising in healthcare markets are examined.

  14. Marketing the indoor environment: standardization or performance on demand

    NARCIS (Netherlands)

    Bluyssen, P.M.; Adan, O.C.G.

    2006-01-01

    Health problems and complaints with the indoor environment are numerous, even though all available standards are met. For decades now, the standardization of indoor environments is under discussion. Do we approach it via the components of the indoor environment, resulting in standards for lighting,

  15. Study of Copper Substitute in High Copper Price Market Environment

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    <正>The high price of copper drives up industry cost,also it is difficult for terminal products to raise price to transfer the cost pressure brought by increase in copper price,as a result downstream consumption markets instead try to seek

  16. Market potential of superconductor current limiters; Marktpotential von supraleitenden Strombegrenzern

    Energy Technology Data Exchange (ETDEWEB)

    Lakner, M.; Braun, D. [ABB Schweiz AG, Corporate Research, Baden-Daettwil (Switzerland); Schnyder, G.; Mauchle, P. [Schnyder Ingenieure AG, Huenenberg (Switzerland)

    2003-07-01

    This final report for the Swiss Federal Office of Energy describes the two concepts - 'resistive' and 'inductive' - used for Superconducting Fault Current Limiters (SCFCL) that utilise the transition from zero to finite resistance to limit short-circuit currents. The main advantages of SCFCL are compared to other current-limiting technologies: They can limit any type of prospective fault current, operate fail-safe, be self-triggered and self-restoring. Their main disadvantage - the cooling effort necessary - is also discussed. The application possibilities of SCFCL were investigated by simulating the impact on utility and industrial grids. Applications of SCFCL such as the coupling of medium-voltage grids and their use in series with a circuit-breaker on the secondary side of a substation transformer are discussed. It is also shown that, by using fault current limiters, considerable cost savings can be made, especially in connection with new installations or the extension of existing plants.

  17. Strategies of bringing drug product marketing applications to meet current regulatory standards.

    Science.gov (United States)

    Wu, Yan; Freed, Anita; Lavrich, David; Raghavachari, Ramesh; Huynh-Ba, Kim; Shah, Ketan; Alasandro, Mark

    2015-08-01

    In the past decade, many guidance documents have been issued through collaboration of global organizations and regulatory authorities. Most of these are applicable to new products, but there is a risk that currently marketed products will not meet the new compliance standards during audits and inspections while companies continue to make changes through the product life cycle for continuous improvement or market demands. This discussion presents different strategies to bringing drug product marketing applications to meet current and emerging standards. It also discusses stability and method designs to meet process validation and global development efforts.

  18. Adaptive inventory management system of an industrial enterprise in the unsteady market environment

    Directory of Open Access Journals (Sweden)

    Dzenzelyuk N.

    2017-01-01

    Full Text Available The article examines the features and problems of methodology of formation of inventory management in a volatile market environment. Currently, there was a need to change the development paradigm of the scaling operations to the more efficient use of resources and capital. In this regard, the high importance of the newly received inventory control problem as an essential component of enterprise resources. The author sets out the basic methodological principles of inventory management systems. The article from the standpoint of the theory of systems and automatic control systems proposed structure adaptive inventory management system. As a criterion of the effectiveness of the joint action is considered the minimum criterion of total costs and expenses associated with the unmet demand. The simulation results confirm the efficiency of the developed model under unforeseen and significant fluctuations in the parameters of stochastic demand.

  19. A Generalized Formulation of Demand Response under Market Environments

    Science.gov (United States)

    Nguyen, Minh Y.; Nguyen, Duc M.

    2015-06-01

    This paper presents a generalized formulation of Demand Response (DR) under deregulated electricity markets. The problem is scheduling and controls the consumption of electrical loads according to the market price to minimize the energy cost over a day. Taking into account the modeling of customers' comfort (i.e., preference), the formulation can be applied to various types of loads including what was traditionally classified as critical loads (e.g., air conditioning, lights). The proposed DR scheme is based on Dynamic Programming (DP) framework and solved by DP backward algorithm in which the stochastic optimization is used to treat the uncertainty, if any occurred in the problem. The proposed formulation is examined with the DR problem of different loads, including Heat Ventilation and Air Conditioning (HVAC), Electric Vehicles (EVs) and a newly DR on the water supply systems of commercial buildings. The result of simulation shows significant saving can be achieved in comparison with their traditional (On/Off) scheme.

  20. Information environment, market-wide sentiment and IPO initial returns: Evidence from analyst forecasts before listing

    Directory of Open Access Journals (Sweden)

    Hongjun Zhu

    2015-09-01

    Full Text Available Measuring the information environment of firms using analyst (price forecast bias and forecast dispersion before listing, we empirically examine the interactive influence of the information environment and market-wide sentiment on the initial returns of initial public offerings (IPOs. We find the smaller the analyst forecast bias/dispersion, the lower the effect market-wide sentiment has on IPO initial returns. This finding indicates that information asymmetry is a basic reason for noise trading occurs and demonstrates the positive effect of financial analysts during IPOs. In addition, the effect of analyst forecasts is more pronounced during periods of rising markets and when IPO prices are not regulated.

  1. Opening the gas market - Effects on energy consumption, energy prices and the environment and compensation measures; Marktoeffnung im Gasbereich

    Energy Technology Data Exchange (ETDEWEB)

    Dettli, R.; Signer, B.; Kaufmann, Y.

    2001-07-01

    This final report for the Swiss Federal Office of Energy (SFOE) examines the effects of a future liberalisation of the gas market in Switzerland. The report first examines the current situation of the gas supply industry in Switzerland. The contents of European Union Guidelines are described and their implementation in Switzerland is discussed. Experience already gained in other countries is looked at, including market opening already implemented in the USA and Great Britain. The effect of market-opening on gas prices is discussed; the various components of the gas price are examined and comparisons are made with international figures. The pressure of competition on the individual sectors of the gas industry are looked at and the perspectives in the gas purchasing market are examined. The report presents basic scenarios developed from these considerations. Further effects resulting from a market opening are discussed, including those on the structure of the gas industry, its participants, electricity generation, energy use and the environment, consumers in general, security of supply and the national economy. Possible compensatory measures are discussed and factors for increasing efficiency and the promotion of a competitive environment are discussed. In the appendix, two price scenarios are presented.

  2. Current understanding of organically bound tritium (OBT) in the environment.

    Science.gov (United States)

    Kim, S B; Baglan, N; Davis, P A

    2013-12-01

    It has become increasingly recognized that organically bound tritium (OBT) is the more significant tritium fraction with respect to understanding tritium behaviour in the environment. There are many different terms associated with OBT; such as total OBT, exchangeable OBT, non-exchangeable OBT, soluble OBT, insoluble OBT, tritiated organics, and buried tritium, etc. A simple classification is required to clarify understanding within the tritium research community. Unlike for tritiated water (HTO), the environmental quantification and behaviour of OBT are not well known. Tritiated water cannot bio-accumulate in the environment. However, it is not clear whether or not this is the case for OBT. Even though OBT can be detected in terrestrial biological materials, aquatic biological materials and soil samples, its behaviour is still in question. In order to evaluate the radiation dose from OBT accurately, further study will be required to understand OBT measurements and determine OBT fate in the environment. The relationship between OBT speciation and the OBT/HTO ratio in environmental samples will be useful in this regard, providing information on the previous tritium exposure conditions in the environment and the current tritium dynamics. Crown Copyright © 2013. Published by Elsevier Ltd. All rights reserved.

  3. ASPECTS OF ROMANIAN MARKETING ENVIRONMENT FOR INTERNATIONAL HOTEL CHAINS

    National Research Council Canada - National Science Library

    Smaranda Adina COSMA; Cristina FLESERIU; Marius BOTA; Alexandru NEDELEA

    2015-01-01

    .... Because of that, is very important for a hotel and especially for one that belongs to an international chain to analyse the micro and macro environment, to know exactly which are the opportunities...

  4. 75 FR 60713 - Farmers' Market Promotion Program: Notice of Request for Extension and Revision of a Currently...

    Science.gov (United States)

    2010-10-01

    ... Agricultural Marketing Service Farmers' Market Promotion Program: Notice of Request for Extension and Revision of a Currently Approved Information Collection AGENCY: Agricultural Marketing Service, USDA. ACTION... Promotion Program (FMPP) was created through an amendment of the Farmer-to-Consumer Direct Marketing Act...

  5. A game theoretic model of the Northwestern European electricity market-market power and the environment

    NARCIS (Netherlands)

    Lise, W.; Linderhof, V.G.M.; Kuik, O.; Kemfert, C.; Ostling, R.; Heinzow, T.

    2006-01-01

    This paper develops a static computational game theoretic model. Illustrative results for the liberalising European electricity market are given to demonstrate the type of economic and environmental results that can be generated with the model. The model is empirically calibrated to eight

  6. A game theoretic model of the Northwestern European electricity market-market power and the environment

    NARCIS (Netherlands)

    Lise, W.; Linderhof, V.G.M.; Kuik, O.; Kemfert, C.; Ostling, R.; Heinzow, T.

    2006-01-01

    This paper develops a static computational game theoretic model. Illustrative results for the liberalising European electricity market are given to demonstrate the type of economic and environmental results that can be generated with the model. The model is empirically calibrated to eight Northweste

  7. Electronic Market and Business: Cyberspace vs. Electronic Environment

    Directory of Open Access Journals (Sweden)

    Deniss Ščeulovs

    2013-12-01

    Full Text Available The authors of the article analyze the concept "electronic environment". Having studied a range of academic literature sources and other sources, the authors of the article have drawn a conclusion that the academic writings do not provide a definition of "electronic environment". Furthermore, the various opinions among specialists regarding this concept often differ. Meanwhile, there are several explanations of the term "cyberspace" overlapping the concept of "electronic environment", and these terms are often believed to be synonyms. To understand what the term "electronic environment" means and to properly and correctly employ this concept in entrepreneurship, the authors have performed a lexicographic analysis of this concept by comparing reciprocal concepts. As a result of the research, the authors propose their view on what, in their opinion, "electronic environment" is and what its connection to the concept "cyberspace" is. The topicality of the article lies in the fact that often entrepreneurs and specialists of public and other institutions, when using these terms, imply completely different concepts. It can lead to misunderstanding and misinterpreting the information, as well as to encumbering the understanding of tasks, problems, etc.

  8. Marketing of library and information services in global era: A current approach

    Directory of Open Access Journals (Sweden)

    Sanjay Kumar Karn

    2008-06-01

    Full Text Available This paper deals with the marketing of library and information services in the global era. It discusses about the marketing concept of today's library and information centers covering various topics such as management of libraries and commitment to customer's satisfaction. It also defines the marketing and its current approach to library and information services at the global level. It also describes customer/user's topic such as customers' priorities, customers' expectations, individuality responsiveness, relationships, quality of services, professional skills and competencies and value added services. The 5 Ps of marketing mix, i.e. product, pricing, place, promotion and person (staff have been discussed. The marketing should aim at effective library and information services. The "service trinity", i.e. users (customers, the staff (service provider and information resources and system should be taken care of from the view of these services. In the modern age, the library and information services (LIS are customer (user oriented. Therefore, users' priorities, expectations and needs should be taken into account. The services should be value added according to the current requirement of the users. It is concluded that the modern libraries are information markets and the library users are consumers of information. The ultimate objective of the marketing of library and information services should be the dissemination of the right information to the right customer (user at the right time.

  9. Current status of alcohol marketing policy--an urgent challenge for global governance.

    Science.gov (United States)

    Casswell, Sally

    2012-03-01

    To review research literature and available information on the extent and impacts of marketing, current policy response and the interests engaged in the policy debate in order to inform recommendations for policy change on alcohol marketing. Relevant literature, including systematic reviews and publicly available information (websites and participant observation) is reviewed and synthesized. Alcohol marketing has expanded markedly in the past 50 years and, while there remains uncertainty about the impact across the population, there is now clear evidence of its impact on the consumption of young people. Few countries have effective policy in place restricting alcohol marketing, and there is a lack of an international response to alcohol marketing which crosses national boundaries. The protection of alcohol marketing has been a major focus for vested interest groups and this has affected governmental response at national and international levels. There has been a lack of non-governmental organization engagement. The policy response to tobacco marketing provides a clear contrast to that of alcohol marketing policy and provides a model for alcohol marketing policy. The global exposure of young people to alcohol marketing requires an urgent policy response. The Framework Convention on Tobacco Control provides an appropriate model for global governance to control alcohol marketing. There are extant examples of national level legislation achieving comprehensive bans with France's Loi Evin providing a feasible model. Resources from philanthropic organizations to allow non-governmental organization engagement are urgently required, as is engagement by the governmental sector independent of commercial influence. © 2012 The Author, Addiction © 2012 Society for the Study of Addiction.

  10. The current situation of deaf people in the labour market in the Czech Rebublic

    OpenAIRE

    Vyšínová, Kateřina

    2016-01-01

    This thesis focuses on the current situation of deaf people in the labour market in the Czech Republic. It emphasizes on differentiation of individual hearing impairment which is very important to explore the issue. The work examines the offer of education for deaf and deals with obstacles in the transition from school to working life, which is closely related to future labour market outcomes. It also focuses on organizations that help deaf people to overcome these barriers. It defines employ...

  11. Current state and near-term prospects for development of the transport logistics market in Ukraine

    Directory of Open Access Journals (Sweden)

    Olena Karpenko

    2017-05-01

    Full Text Available The article has studied the current state of the transport services market in Ukraine, characterized features of the favorable geopolitical position of the country, identified segments of the market of transport and logistics services in Ukraine, made an analysis of the dynamics of freight transportation by land transport, determined its capacity in money terms and calculated the component share of this type of activity in the country’s GDP.

  12. MARKETING AND INNOVATION IN ENVIRONMENT BANKING FINANCIAL - REQUIREMENTS IN A KNOWLEDGE-BASED SOCIETY AND TECHNOLOGY

    Directory of Open Access Journals (Sweden)

    MIRCEA VALERIA ARINA

    2015-04-01

    Full Text Available In the context of knowledge-based economy and society has acquired a connotation marketing role vital for all fields. Evolution of social, cultural, political and economic, information, design and conduct of marketing activities contribute to increasing the efficiency of any institution. Evolution of marketing over time provoked the great researchers who have tried to define the concept of their views, but only surprising aspects of this vast and important field. The definitions are different as shown in the article approach, the essence is the same. In the banking and financial role of marketing is to continually improve the quality of customer services and products offered by formulating appropriate marketing strategies so as to be able to influence The consumer buying behavior. Customer focus, his loyalty and not least an innovative marketing that starts at the client key aspects FEATURES today. The emphasis on innovation and ingenuity in order to: create new banking services and products, ways to attract customers; loyalty of existing ones, defining marketing and communication strategies lead to appropriate strategies to maximize the results of innovative marketing campaigns. Referring to work in the banking environment we can say that innovation is the key to success BANK and are based on: product and service innovations, process innovations, organizational innovations, and not least of marketing innovations.

  13. Marketing.

    Science.gov (United States)

    Doyle, Peter

    1987-01-01

    Explores the role of marketing in the modern firm and the key tasks of marketing management. Defines the term "marketing" and discusses it as an economic concept. Discusses three key marketing principals. (RKM)

  14. The Features of Analysis of the Macro Environment of Enterprise in the External Markets

    OpenAIRE

    Shtal Tetyana V.; Bondarenko Liudmyla M.; Yarkovyi Oleh E.

    2017-01-01

    External Markets (p. 103 - 108) The article highlights the problem of the export crisis in Ukrainian business, its causes and the magnitude of its effects. According to the authors, a topical problem for Ukrainian enterprises is search for new markets for selling their products, solving which will provide a reliable vector for development of enterprise. Available methods for analyzing the macro environment of enterprise, their advantages and disadvantages, as well as the ways to level thes...

  15. Marketing of Public and Business Affairs Subsystems of Socio-Economic Environment

    Directory of Open Access Journals (Sweden)

    Adriana Grigorescu

    2008-04-01

    Full Text Available The Romanian society is crossing one of the most important stages of its transition toward the integration in the European Union started with January 1st, 2007; this will define the final processes bound for the socio-economic reconstruction. Based on the previous experiences, an assumption rose up that, at this moment in the Romanian society there are two systems business and public administration, placed on opposite, antagonistic, unfriendly sides. At the same time, there is the opinion that a proper public and private marketing could be the link between them. The link between these systems should make the relation useful to create and handle the cooperation and cooperation climate in these two environments. The paper aims to present the systems, their characteristics, the opinion about the other, the identified link components, and to propose a solution for the link improvement. A small survey of the members opinions, in both systems, will be the base of the analysis. The first stage is to analyze each environment as an independent system: business system (BSy and public administration system (PASy. We will present the structure, characteristics, interactions with other socio-economic components, etc. The second stage will focus on the role of public and private marketing as tools of feedback reaction of the systems to the general environment dynamics. The marketing behavior is typical for the BSy and its level of marketing knowledge is higher than the poor level of marketing knowledge in PASy lacking the marketing attitude about public services.

  16. The Features of Analysis of the Macro Environment of Enterprise in the External Markets

    Directory of Open Access Journals (Sweden)

    Shtal Tetyana V.

    2017-05-01

    Full Text Available External Markets (p. 103 - 108 The article highlights the problem of the export crisis in Ukrainian business, its causes and the magnitude of its effects. According to the authors, a topical problem for Ukrainian enterprises is search for new markets for selling their products, solving which will provide a reliable vector for development of enterprise. Available methods for analyzing the macro environment of enterprise, their advantages and disadvantages, as well as the ways to level these deficiencies, have been explored. The purpose of the article is to find ways to improve the adequacy of the analysis results as to the macro environment of enterprise. The object of the article is methods of analyzing the macro environment of enterprise. The subject of the article is the particularities of use of econometric methods in the analysis of the micro environment of enterprise. Usage of econometric methods in the course of analysis of the influence of macro environment factors has been suggested.

  17. Renewing professionalism in dental education: overcoming the market environment.

    Science.gov (United States)

    Masella, Richard S

    2007-02-01

    The most important mission of dental education is development of student professionalism. It is only within the context of professionalism that specialized knowledge and technical expertise find meaning. Altruism, integrity, caring, community focus, and commitment to excellence are attributes of professionalism. Its backbone is the obligation of service to people before service to self--a social contract. Professionalism can and should be acquired by targeted interventions, not as an assumed by-product of dental education. Top-down, rule-based professionalism is contrasted with its experience-based, mentor-mediated, socially driven counterpart. Moral principles are inherent in professional development and the professional way of life. Unfortunately, American society, including higher education, glorifies a market mentality centered on expansion and profit. Through formal and hidden curricula, dental schools send mixed messages to students about the importance of professionalism. Institutional consensus on professionalism should be developed among faculty, administration, and students through passionate advocacy and careful analysis of dentistry's moral convictions. The consensus message should communicate to stakeholders that morality and ethics "really count." Maximum student exposure to faculty exemplars, substantial service-learning experiences, and portfolio use are likely to enhance professionalism, which should be measured for every student, every semester, along with faculty and institutional assessment. Research reveals a significant relationship between levels of student moral reasoning and measures of clinical performance and shows that moral reasoning ability can be enhanced in dental students. Valid and reliable surveys exist to assess student moral reasoning. Documented student unprofessional behavior is a predictor of future state professional board disciplinary action against practitioners, along with low admissions test scores and course failures in

  18. Key tasks in healthcare marketing: assessing importance and current level of knowledge.

    Science.gov (United States)

    Kennett, Pamela A; Henson, Steve W; Crow, Stephen M; Hartman, Sandra J

    2005-01-01

    When examining the healthcare industry, the need for continuing education in internal functions (i.e., HR management) has been documented. However, equally important to success in the healthcare industry are external functions such as marketing. In an expansion of research on internally focused functions, we report findings from an exploratory study designed to examine the perceptions of executives about managerial skill needs in the externally focused area of marketing. Specifically, we examine eight key tasks in marketing and ask executives to rate the level of knowledge required for each and then to assess current, or actual, levels of knowledge in the field. Findings suggest that pricing strategy, product strategy, and segmentation and targeting were the tasks that require the most knowledge for healthcare marketers, and that they do, in fact, perceive various gaps in all of the areas examined. Implications and suggestions for future research are provided.

  19. Shared Solar. Current Landscape, Market Potential, and the Impact of Federal Securities Regulation

    Energy Technology Data Exchange (ETDEWEB)

    Feldman, David [National Renewable Energy Lab. (NREL), Golden, CO (United States); Brockway, Anna M. [Office of Energy Efficiency and Renewable Energy (EERE), Washington, DC (United States); Ulrich, Elaine [Office of Energy Efficiency and Renewable Energy (EERE), Washington, DC (United States); Margolis, Robert [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2015-04-01

    This report provides a high-level overview of the current U.S. shared solar landscape and the impact that a given shared solar program’s structure has on requiring federal securities oversight, as well as an estimate of market potential for U.S. shared solar deployment.

  20. Shared Solar. Current Landscape, Market Potential, and the Impact of Federal Securities Regulation

    Energy Technology Data Exchange (ETDEWEB)

    Feldman, David [National Renewable Energy Laboratory (NREL), Golden, CO (United States); Brockway, Anna M. [U.S. Department of Energy, Washington, DC (United States); Ulrich, Elaine [U.S. Department of Energy, Washington, DC (United States); Margolis, Robert [National Renewable Energy Laboratory (NREL), Golden, CO (United States)

    2015-04-07

    This report provides a high-level overview of the current U.S. shared solar landscape, the impact that a given shared solar program’s structure has on requiring federal securities oversight, as well as an estimate of market potential for U.S. shared solar deployment.

  1. The European wood pellet markets: current status and prospects for 2020

    NARCIS (Netherlands)

    Sikkema, R.|info:eu-repo/dai/nl/110609913; Steiner, M.; Junginger, H.M.|info:eu-repo/dai/nl/202130703; Hiegl, W.; Hansen, M.T.; Faaij, A.P.C.|info:eu-repo/dai/nl/10685903X

    2011-01-01

    The wood pellet market is booming in Europe. The EU 2020 policy targets for renewable energy sources and greenhouse gas (GHG) emissions reduction are among the main drivers. The aim of this analysis is to map current European national wood pellet demand and supplies, to provide a comprehensive

  2. The contribution of infant food marketing to the obesogenic environment in Australia.

    Science.gov (United States)

    Smith, Julie

    2007-03-01

    Obesity has been growing rapidly among both children and adult Australians in recent decades, raising concern at the associated chronic disease burden, and generating debate over the extent of individual versus government responsibility. This paper briefly reviews recent scientific evidence on links between poor early life nutrition and obesity in later life, which suggests that artificial baby milk rather than breastfeeding in infancy is associated with a 30-50% higher likelihood of later life obesity. It then presents data on long-term trends in breastfeeding in Australia and on consumption of infant milk products since 1939. Evidence is also presented of increased marketing and promotion of breastmilk substitutes from the mid 1950s, including through the healthcare system, associated with the emergence of increased competition in the Australian infant food industry. This collaborative marketing effort by industry and health professionals in turn contributed importantly to the sharp decline in breastfeeding from the mid 1950s. As a consequence, most Australians born since 1955 were exposed to artificial baby milk in early infancy. A substantial proportion of Australian infants are still partially fed with artificial baby milk in the first 12 months of life. The example of infant food highlights that the healthcare system and the food industry, and not just individual mothers' choices, have contributed to poor infant nutrition and obesity trends in Australia. Redressing healthcare system and industry practices to restore a supportive environment for breastfeeding is thus argued to be a necessary element of the public health response to the current obesity problem.

  3. A Study on the Current Status and Prospects of Development of the Tourism Services Market

    Directory of Open Access Journals (Sweden)

    Miroshnyk Mariia V.

    2017-06-01

    Full Text Available The article considers the world trends in the developmet of services market, and it has been determined that the service sector is about 70% of the world’s gross domestic product (GDP. It has been noted that the tourism sector is one of the largest in the world economy, and its market in terms of investment efficiency is among the highly profitable markets along with the gas and oil producing, industrial, and automotive markets. The tourism market in Ukraine is only about 2% of the country’s GDP, but has great potential for innovation development and tourism perspectives. Such a situation requires constant monitoring and analyzing, which makes the selected study relevant. The purpose of the article was to provide a comprehensive analysis of the current status of the market for tourism services in Ukraine and to determine the main tendencies in its further development. It has been found that the tourism industry sector in Ukraine is formed by three components: outbound (international, internal, and inbound (foreign tourism, the quantitative increase of which will increase the efficiency of the country’s tourism potential and reinforce its positive image abroad.

  4. Post market surveillance in the german medical device sector - current state and future perspectives.

    Science.gov (United States)

    Zippel, Claus; Bohnet-Joschko, Sabine

    2017-08-01

    Medical devices play a central role in the diagnosis and treatment of diseases but also bring the potential for adverse events, hazards or malfunction with serious consequences for patients and users. Medical device manufacturers are therefore required by law to monitor the performance of medical devices that have been approved by the competent authorities (post market surveillance). Conducting a nationwide online-survey in the German medical device sector in Q2/2014 in order to explore the current status of the use of post market instruments we obtained a total of 118 complete data sets, for a return rate of 36%. The survey included manufacturers of different sizes, producing medical devices of all risk classes. The post market instruments most frequently reported covered the fields of production monitoring and quality management as well as literature observation, regulatory vigilance systems, customer knowledge management and market observation while Post Market Clinical Follow-up and health services research were being used less for product monitoring. We found significant differences between the different risk classes of medical devices produced and the intensity of use of post market instruments. Differences between company size and the intensity of instruments used were hardly detected. Results may well contribute to the development of device monitoring which is a crucial element of the policy and regulatory system to identify device-related safety issues. Copyright © 2017 Elsevier B.V. All rights reserved.

  5. STUDENT SATISFACTION, RESULTANT OF MARKETING ORIENTATION OF UNIVERSITY UNDER CURRENT CONDITIONS

    Directory of Open Access Journals (Sweden)

    Florentina DINESCU

    2012-12-01

    Full Text Available The purpose of this work is to present a relevant aspect of marketing approach of the activities carried by universities, respectively knowing, understanding and satisfying students’ needs, the main consumer category of the university product, in the conditions of current market of high education institutions. The universities are put in the position to find solutions to the problems caused by the stakeholders’ characteristics and by the existing competition on the educational market. The approach of marketing orientation in the university implies adapting the educational and scientific research step to create for the institution a brand image as a warranty of its sustainability on a competitive market by considering the needs and expectations of students. The conclusion is that there is a wide specialized literature that shows models that allow an adequate quantification of the students’ satisfaction as a resultant of concerning the insurance of high education quality by using univeristy marketing tools. Starting from the specialized literature, in the work was handled the quantification of the students’ satisfaction that have completed Bachelor and Master cycle in order to improve the activity of the university

  6. Presence in a Three-Dimensional Test Environment: Benefit or Threat to Market Research?

    Directory of Open Access Journals (Sweden)

    Alma Berneburg

    2008-06-01

    Full Text Available In market research, the adoption of interactive virtual reality-techniques could be expected to contain many advantages: artificial lab environments could be designed in a more realistic manner and the consideration of “time to the market”-factors could be improved. On the other hand, with an increasing degree of presence and the notional attendance in a simulated test environment, the market research task could fall prey to the tensing virtual reality adventure.In the following study a 3D-technique is empirically tested for its usability in market research. It will be shown that the interactive 3D-simulation is not biased by the immersion it generates and provides considerably better test results than 2D-stimuli do.

  7. Competitive Environment of the National Market of Banking Services: Essence and Approaches to Segmentation

    Directory of Open Access Journals (Sweden)

    Urusova Svitlana S.

    2014-01-01

    Full Text Available The goal of the article lies in the study of essence of the “competitive environment of the market of banking services” notion and assessment of suitability of modern approaches to its segmentation for justifying the bank competitive strategy. On the basis of analysis and synthesis of theoretical approaches of scientists the article determines essence of competitive environment of the market of banking services and systemises methodical grounds of its structural analysis. The article establishes absence, in scientific literature, of efficient instruments of segmentation of competitive environment of the national market of banking services, capable of ensuring information requirements of formation of the competitive bank strategy on identification of direct and potential bank competitors and identification of their competitive strength. The prospect of further studies in this direction is development if scientific and methodical provisions of segmentation of competitive environment of the national market of banking services, adequate to the requirements of strategic management of bank competitiveness. This would allow increase of justification of the bank competitive strategy and ensure efficiency of its practical realisation.

  8. Farmer-buyer relationships in China: The effects of contracts, trust and market environment

    NARCIS (Netherlands)

    Zhang, X.Y.; Hu, D.H.

    2011-01-01

    Purpose – The purpose of this paper is first, to develop constructs to measure three important concepts in the supply chain literature: contracts, trust and market environment, in the Chinese context and to further investigate the relationships amongst these three concepts based on the formulated hy

  9. The Marketing Audit as a Method of the Evaluation of the Marketing Plan

    Science.gov (United States)

    Vaňa, Kamil; Černá, Ľubica

    2012-12-01

    The growing complexity of the current market environment needs a more systematic evaluation process of the organizational marketing performance to deal with the dynamic market. This paper deals with marketing audit as a comprehensive assessment of all angles of marketing operation in an organization and also deals with systematic evaluation of plans, objectives, strategies, activities and organizational structure as well as marketing staff.

  10. NOKIA MOBILE PHONE MARKETING IN CHINA

    OpenAIRE

    He, Yayi

    2012-01-01

    The goal of my thesis is to analyze the Nokia mobile’s sales in the Chinese market, including product type, product competitiveness, market awareness, price difference, market segmentation, market position, and market share. This thesis provides the market research indicating the sales, competitors, Nokia’s market strategy, the environment analysis and a SWOT analysis of Chinese market. The final part of my thesis is the description of the current situation of Nokia in addition to suggestions...

  11. Creating intoxigenic environments: marketing alcohol to young people in Aotearoa New Zealand.

    Science.gov (United States)

    McCreanor, Tim; Barnes, Helen Moewaka; Kaiwai, Hector; Borell, Suaree; Gregory, Amanda

    2008-09-01

    Alcohol consumption among young people in New Zealand is on the rise. Given the broad array of acute and chronic harms that arise from this trend, it is a major cause for alarm and it is imperative that we improve our knowledge of key drivers of youth drinking. Changes wrought by the neoliberal political climate of deregulation that characterised the last two decades in many countries including Aotearoa (Aotearoa is a Maori name for New Zealand) New Zealand have transformed the availability of alcohol to young people. Commercial development of youth alcohol markets has seen the emergence of new environments, cultures and practices around drinking and intoxication but the ways in which these changes are interpreted and taken up are not well understood. This paper reports findings from a qualitative research project investigating the meaning-making practices of young people in New Zealand in response to alcohol marketing. Research data included group interviews with a range of Maori and Pakeha young people at three time periods. Thematic analyses of the youth data on usages of marketing materials indicate naturalisation of tropes of alcohol intoxication. We show how marketing is used and enjoyed in youth discourses creating and maintaining what we refer to as intoxigenic social environments. The implications are considered in light of the growing exposure of young people to alcohol marketing in a discussion of strategies to manage and mitigate its impacts on behaviour and consumption.

  12. Perceptions of the food marketing environment among African American teen girls and adults.

    Science.gov (United States)

    Bibeau, Wendy S; Saksvig, Brit I; Gittelsohn, Joel; Williams, Sonja; Jones, Lindsey; Young, Deborah Rohm

    2012-02-01

    Obesity disproportionately affects African American adolescents, particularly girls. While ethnically targeted marketing of unhealthful food products contributes to this disparity, it is not known how African Americans perceive the food marketing environment in their communities. Qualitative methods, specifically photovoice and group discussions, were used to understand perceptions of African American adults and teen girls regarding targeted food marketing to adolescent girls. An advisory committee of four students, two faculty, and two parents was formed, who recruited peers to photograph their environments and participate in group discussions to answer "what influences teen girls to eat what they do." Seven adults and nine teens (all female) participated in the study. Discussions were transcribed, coded, and analyzed with ATLAS.ti to identify common and disparate themes among participants. Results indicated that adults and teens perceived the type of food products, availability of foods, and price to influence the girls' choices. The girls spoke about products that were highly convenient and tasty as being particularly attractive. The adults reported that advertisements and insufficient nutrition education were also influencers. The teens discussed that the places in which food products were available influenced their choices. Results suggest that the marketing of highly available, convenient food at low prices sell products to teen girls. Future work is needed to better understand the consumer's perspective on the food and beverage marketing strategies used.

  13. The Elements of Competitive Environment of an Enterprise: A Case of Oligopolic Markets Comparative Analysis

    Directory of Open Access Journals (Sweden)

    Algirdas Krivka

    2011-03-01

    Full Text Available The article raises the problem of the complex analysis of competitive environment of an enterprise, which is considered to be the main source of factors, influencing enterprise‘s strategic behaviour and performance. The elements of competitive environment are derived from “traditional” market structure characteristics, developed by the scholars of classical economics and modern microeconomics, with additional factors coming from industrial organization, theoretical oligopoly models, M. Porter’s five competitive forces and diamond. The developed set of the elements of competitive environment is applied for the comparative analysis of three Lithuanian oligopolic markets. The results obtained confirm the potential for practical application of the developed classification for similar analysis.Article in Lithuanian

  14. A decision support system for real-time hydropower scheduling in a competitive power market environment

    Science.gov (United States)

    Shawwash, Ziad Khaled Elias

    2000-10-01

    The electricity supply market is rapidly changing from a monopolistic to a competitive environment. Being able to operate their system of reservoirs and generating facilities to get maximum benefits out of existing assets and resources is important to the British Columbia Hydro Authority (B.C. Hydro). A decision support system has been developed to help B.C. Hydro operate their system in an optimal way. The system is operational and is one of the tools that are currently used by the B.C. Hydro system operations engineers to determine optimal schedules that meet the hourly domestic load and also maximize the value B.C. Hydro obtains from spot transactions in the Western U.S. and Alberta electricity markets. This dissertation describes the development and implementation of the decision support system in production mode. The decision support system consists of six components: the input data preparation routines, the graphical user interface (GUI), the communication protocols, the hydraulic simulation model, the optimization model, and the results display software. A major part of this work involved the development and implementation of a practical and detailed large-scale optimization model that determines the optimal tradeoff between the long-term value of water and the returns from spot trading transactions in real-time operations. The postmortem-testing phase showed that the gains in value from using the model accounted for 0.25% to 1.0% of the revenues obtained. The financial returns from using the decision support system greatly outweigh the costs of building it. Other benefits are the savings in the time needed to prepare the generation and trading schedules. The system operations engineers now can use the time saved to focus on other important aspects of their job. The operators are currently experimenting with the system in production mode, and are gradually gaining confidence that the advice it provides is accurate, reliable and sensible. The main lesson

  15. Prospective Analysis of the Current Demand of the Local Labour Market

    Directory of Open Access Journals (Sweden)

    Druzhinina Viktoriya V.

    2014-01-01

    Full Text Available The goal of the article lies in forecasting tendencies of the current demand of the local labour market on the basis of the method of statistical equations of dependencies and correlation and regression analysis for prolongation of relevant processes at the meso-level. The article considers a forecast model for co-ordination of dynamics of vacancies depending on socio-economic indicators of city development, which is formed on the basis of the method of statistical equations. This method requires identification of parameters of equations of single-factor dependencies and ratios of communication stability. On the basis of calculated values of these parameters and on the basis of economic and mathematical modelling of certain macro-economic indicators, the article builds equations of multiple regression, use of which would allow forecasting the current demand in the local labour market in the middle-term perspective. The prospect of further studies is forecasting the level of current balance of the local labour market, using the provided methods for forecasting the current supply.

  16. Marketing activities of electric utilities: marketing tools and factors for success in the deregulated market environment; Marketing in Energieversorgungsunternehmen: Instrumente und Erfolgsfaktoren in Zeiten der Deregulierung

    Energy Technology Data Exchange (ETDEWEB)

    Beutin, N.; Paul, A.; Schroeder, N. [Homburg und Partner, Mannheim (Germany)

    2001-07-01

    The intention of the authors was to find out whether or not the importance rating of the marketing tools most frequently applied by the big power traders in the German market screened for the underlying study is based merely on the justification of their application. The insights obtained with respect to the importance of marketing tools comply only to some part with those tools recommended in the relevant literature and identified by the authors to be of great relevance to success. (orig./CB) [German] Es ist die Frage zu klaeren, ob die Wichtigkeit derjenigen Marketinginstrumente, die von den EVUs am haeufigsten eingesetzt werden, nicht nur auf der Rechtfertigung ihres Einsatzes beruht. Die in der Untersuchung gewonnenen Erkenntnisse in Bezug auf die Wichtigkeit decken sich nur zum Teil mit den in der Literatur dargestellten und von den Autoren als erfolgsrelevant herausgefundenen Instrumenten. (orig./CB)

  17. 78 FR 75560 - Green Current Solutions, LLC; Supplemental Notice That Initial Market-Based Rate Filing Includes...

    Science.gov (United States)

    2013-12-12

    ... From the Federal Register Online via the Government Publishing Office DEPARTMENT OF ENERGY Federal Energy Regulatory Commission Green Current Solutions, LLC; Supplemental Notice That Initial Market-Based... above-referenced proceeding, of Green Current Solutions, LLC's application for market-based...

  18. Marketing Audit A Systematic and Comprehensive Marketing Examination

    Directory of Open Access Journals (Sweden)

    Abdullah Al Fahad

    2015-07-01

    Full Text Available Abstract-The growing complexity of the current market environment needs a more systematic evaluation process that how organizational marketing performance deals with the dynamic market. This paper point out the benefit of marketing audit to deals with systematic evaluation of plans objectives strategies activities and organizational structure as well as marketing staff. Recent study has portrayed a broader conceptualization of effectiveness of using marketing audit. Through this paper we want to bring into focus the broad and different aspects of marketing audit that can help the organization its strength and weakness. The paper suggests that marketing audit should use as a mechanism to evaluate the entire marketing system.

  19. The Ascent Study - Understanding the Market Environment for the Follow-on to the Space Shuttle

    Science.gov (United States)

    Webber, Derek

    2002-01-01

    The ASCENT Study - Understanding the Market Environment for the Follow-on to NASA's Marshall Space Flight Center in Huntsville, Alabama, awarded a contract (base plus option amounting to twenty months of analysis) to Futron Corporation in June 2001 to investigate the market environment, and explore the price elasticity attributes, relevant for the introduction of the Second Generation Reusable Launch Vehicle (the follow-on to the Space Shuttle) in the second decade of this century. This work is known as the ASCENT Study (Analysis of Space Concepts Enabled by New Transportation) and data collection covering a total of 42 different sectors took place during 2001. Modeling and forecasting activities for 26 of these markets (all of them international in nature) have been taking place throughout 2002, and the final results of the ASCENT Study, which include 20 year forecasts, are due by the end of January, 2003. This paper describes the markets being analyzed for the ASCENT Study, and includes some preliminary findings in terms of launch vehicle demand during the next 20 years, broken down by mass class and mission type. Amongst these markets are the potential public space travel opportunities. When completed, the final report of the ASCENT Study is expected to represent a significant reference document for all business development, financing and planning activities in the space industry for some time to come. One immediate use will be as a key factor in determining the cargo capability and launch rates to be used for designing the follow-on to the Space Shuttle. The Study will also provide NASA with a quantified indication of the extent to which the lower cost to orbit, made possible by a new class of launch vehicle, will bring into being new markets.

  20. Quandaries Of Privatization In A Market Adverse Environment - Major Inconsistencies In The Transition Strategy Of Serbia

    OpenAIRE

    2012-01-01

    Deeply rooted traditional values, specific and long drawn collective memories, ethnic heterogeneity and the egalitarian syndrome make Serbia a particularly inimical environment for privatization and other undertakings meant to transform the system into a market economy. Both political elites and the broad public have their - though distinct and evidently separate - reasons to oppose privatization. At the same time, political pressures from abroad and the declaratory effect of pronouncements f...

  1. Analysis of Factors of Influence of the Market Environment upon Formation of the Enterprise Labour Potential

    OpenAIRE

    Zborovska Olha M.; Halan Olena Ye.

    2014-01-01

    The article analyses external and internal factors of the market environment, which influence formation of the enterprise labour potential. It offers supplement the existing classification properties with the following ones: international, political-legal and natural-climate factors. It shows that, in the result of the balanced reaction on the international level of influence of factors of formation of labour potential, it is possible to sharply accelerate development of the labour potential ...

  2. INNOVATIONS OF THE TRADE MARKETING IN LATVIA

    OpenAIRE

    Spīča, Inese; Spīčs, Ernests

    2010-01-01

    In the rapidly changing environment contemporary marketing activities affects educational programms. The paper analyze the marketing and sales current events in Latvia. In this paper given a substantive explanation of trade marketing and trade marketing development opportunities for Latvia, trade marketing new development areas and to clarify their learning opportunities in Latvia.

  3. Microplastics in the marine environment: Current trends and future perspectives.

    Science.gov (United States)

    Barboza, Luís Gabriel Antão; Gimenez, Barbara Carolina Garcia

    2015-08-15

    Over the last decade, the presence of microplastics on marine environments has become an important environmental concern and focus of interest of many researches. Thus, to provide a more integrated view of the research trends regarding this topic, we use a scientometric approach to systematically assess and quantify advances in knowledge related to microplastics in the marine environment. The papers that we used for our assessment were obtained from the database Thomson Reuters (ISI Web of Science), between 2004 and 2014. Our results reveal the overall research performance in the study area of microplastics present in the marine environment over the past decade as a newly developed research field. It has been recognized that there are several important issues that should be investigated. Toward that end, based on the suggested directions on all papers reviewed, we point out areas/topics of interest that may guide future work in the coming years.

  4. Microbial Production of Short Chain Fatty Acids from Lignocellulosic Biomass: Current Processes and Market

    Directory of Open Access Journals (Sweden)

    Ivan Baumann

    2016-01-01

    Full Text Available Biological production of organic acids from conversion of biomass derivatives has received increased attention among scientists and engineers and in business because of the attractive properties such as renewability, sustainability, degradability, and versatility. The aim of the present review is to summarize recent research and development of short chain fatty acids production by anaerobic fermentation of nonfood biomass and to evaluate the status and outlook for a sustainable industrial production of such biochemicals. Volatile fatty acids (VFAs such as acetic acid, propionic acid, and butyric acid have many industrial applications and are currently of global economic interest. The focus is mainly on the utilization of pretreated lignocellulosic plant biomass as substrate (the carbohydrate route and development of the bacteria and processes that lead to a high and economically feasible production of VFA. The current and developing market for VFA is analyzed focusing on production, prices, and forecasts along with a presentation of the biotechnology companies operating in the market for sustainable biochemicals. Finally, perspectives on taking sustainable product of biochemicals from promise to market introduction are reviewed.

  5. Microbial Production of Short Chain Fatty Acids from Lignocellulosic Biomass: Current Processes and Market.

    Science.gov (United States)

    Baumann, Ivan; Westermann, Peter

    2016-01-01

    Biological production of organic acids from conversion of biomass derivatives has received increased attention among scientists and engineers and in business because of the attractive properties such as renewability, sustainability, degradability, and versatility. The aim of the present review is to summarize recent research and development of short chain fatty acids production by anaerobic fermentation of nonfood biomass and to evaluate the status and outlook for a sustainable industrial production of such biochemicals. Volatile fatty acids (VFAs) such as acetic acid, propionic acid, and butyric acid have many industrial applications and are currently of global economic interest. The focus is mainly on the utilization of pretreated lignocellulosic plant biomass as substrate (the carbohydrate route) and development of the bacteria and processes that lead to a high and economically feasible production of VFA. The current and developing market for VFA is analyzed focusing on production, prices, and forecasts along with a presentation of the biotechnology companies operating in the market for sustainable biochemicals. Finally, perspectives on taking sustainable product of biochemicals from promise to market introduction are reviewed.

  6. Gene-environment interactions and alcohol use and dependence: current status and future challenges

    NARCIS (Netherlands)

    Zwaluw, C.S. van der; Engels, R.C.M.E.

    2009-01-01

    To discuss the current status of gene-environment interaction research with regard to alcohol use and dependence. Further, we highlight the difficulties concerning gene-environment studies. Overview of the current evidence for gene-environment interactions in alcohol outcomes, and of the associated

  7. [Ecological environment of cultivated Astragali radix and market specification of prepared slices].

    Science.gov (United States)

    Yu, Kunzi; Liu, Jing; Hong, Hao; Guo, Baolin; Cai, Shaoqing; Chen, Hubiao

    2010-05-01

    Astragali Radix is derived from roots of Astragalus membranaceus var. mongholicus and A. membranaceus. The exhaustion of wild Astragali Radix has made cultivated Astragali Radix possess the commercial market of Astragali Radix. So the ecological environment of cultivated Astragali Radix should be investigated through field survey. Through investigation, we found that A. membranaceus var. mongholicus are cultivated in Hengshan mountain of Shanxi province, Longnan of Gansu province, south of Inner Mongolia and Qinghai provinces. A. membranaceus var. mongholicus is almost planted on the plain, except in Shanxi province it grows on the sunny side of the mountain. What is more, soil type, elevation, annual temperature and annual rainfall of these locations are different. So the ecological environments of cultivated location of Astragali Radix are different from each other. A. membranaceus is wild in Heilongjiang and northeast of Inner Mongolia, but the resource is drying up. It is also planted in few places of the provinces of Shanxi, Shandong, Hebei, Gansu, but cultivated scope of A. membranaceus is smaller than A. membranaceus var. mongholicus.. So A. membranaceus var. mongholicus possesses large part of Astragali Radix market. In market, there exists no unified specification fro slices of Astragali Radix, and specification of prepared slices will influence the contents of chemical components. Through investigation, different kind of prepared slices can be collected and compared, this provides evidences for quality control of prepared slices. Through investigation, five different specifications of prepared slices were found in market. The distributions of some specification of prepared slices are specified, like transverseprepared slices prepared from A. membranaceus only found in Heilongjiang province. Transverse prepared slices possess half part of prepared slice market, and can be used to identify original plant of Astragali Radix. So transverse prepared slices

  8. Josephson current through a molecular transistor in a dissipative environment

    DEFF Research Database (Denmark)

    Novotny, T; Rossini, Gianpaolo; Flensberg, Karsten

    2005-01-01

    We study the Josephson coupling between two superconductors through a single correlated molecular level, including Coulomb interaction on the level and coupling to a bosonic environment. All calculations are done to the lowest, i.e., the fourth, order in the tunneling coupling and we find a suppr...

  9. FISH AND SHELLFISH PRODUCTS DISTRIBUTED BY "ETHNIC" MINI-MARKET: CONFORMITY ASSESSMENT TO CURRENT LEGISLATION

    Directory of Open Access Journals (Sweden)

    I. Giorgi

    2012-08-01

    Full Text Available The purpose of this study was to conduct an assessment on the quality and methods for marketing of fish products sold by ethnic minimarket. Has been inspected 20 supermarkets and buyed 60 fish and shellfish samples. The neatness of the rooms were evaluated during the shopping in the markets. Products purchased in the supermarket (about three samples for each shop were brought in Ichthypathology laboratory of State Veterinary Institute of Piedmont, Liguria and Aosta Valley, in Turin. Were conducted in the laboratory the readings of the labels. The conditions of hygiene were poor, especially in supermarket freezers. Only 16 samples were labelled in accordance with current legislation. According to the results obtained, the products 'ethnic' distributed in the supermarkets visited, may be considered a potential risk to human health.

  10. A Survey of Environment and Demands Along with a Marketing Communications Plan for WatPutthabucha Market to Promote Agricultural Tourism through Main Media and Online Social Network Media

    Directory of Open Access Journals (Sweden)

    Kuntida Thamwipat

    2013-04-01

    Full Text Available This study was aimed to examine the current environment and the demands and to make a marketing communications plan for WatPuttabucha Market to promote agricultural tourism through main media and online social network media. Moreover, it was aimed to build up working experiences for research with communities near the campus through the integration of course instruction and community service. The data were collected in the second term of academic year 2012 between January and February 2013 in WatPuttabucha Market and nearby communities. There were 2 sampling groups as in King Mongkut’s University of Technology Thonburi students (50 persons and WatPuttabucha Market and nearby community members (50 persons. In total, there were 100 persons for the survey. This collection was based on an accidental basis. According to the data concerning the environment, WatPuttabucha Market had 9 interesting shops for agricultural tourism and 4 major tourist attractions. As for the demands, it was found that 47 students (or 94% would like WatPuttabucha Market to be open as a site for agricultural tourism mainly on Saturday and Sunday. 47 persons from WatPuttabucha Market and nearby communities (or 94% also would like it to be open mainly on Saturday and Sunday. As for the communicative plan, it was found that there were 7 kinds of main media. There were 5 kinds of online social network media for check-in special events. The majority of students (mean score of 4.89 and standard deviation of 0.86 agreed with the integration of research in their Marketing Communication course because it allowed them to get more familiar with communities near the campus and recommended continuing this similar project for the next year.

  11. pCloud: A Cloud-based Power Market Simulation Environment

    Energy Technology Data Exchange (ETDEWEB)

    Rudkevich, Aleksandr; Goldis, Evgeniy

    2012-12-02

    This research conducted by the Newton Energy Group, LLC (NEG) is dedicated to the development of pCloud: a Cloud-based Power Market Simulation Environment. pCloud is offering power industry stakeholders the capability to model electricity markets and is organized around the Software as a Service (SaaS) concept -- a software application delivery model in which software is centrally hosted and provided to many users via the internet. During the Phase I of this project NEG developed a prototype design for pCloud as a SaaS-based commercial service offering, system architecture supporting that design, ensured feasibility of key architecture's elements, formed technological partnerships and negotiated commercial agreements with partners, conducted market research and other related activities and secured funding for continue development of pCloud between the end of Phase I and beginning of Phase II, if awarded. Based on the results of Phase I activities, NEG has established that the development of a cloud-based power market simulation environment within the Windows Azure platform is technologically feasible, can be accomplished within the budget and timeframe available through the Phase II SBIR award with additional external funding. NEG believes that pCloud has the potential to become a game-changing technology for the modeling and analysis of electricity markets. This potential is due to the following critical advantages of pCloud over its competition: - Standardized access to advanced and proven power market simulators offered by third parties. - Automated parallelization of simulations and dynamic provisioning of computing resources on the cloud. This combination of automation and scalability dramatically reduces turn-around time while offering the capability to increase the number of analyzed scenarios by a factor of 10, 100 or even 1000. - Access to ready-to-use data and to cloud-based resources leading to a reduction in software, hardware, and IT costs

  12. Integrated marketing communications paradigm in digital environment: The five pillars of integration

    Directory of Open Access Journals (Sweden)

    Rakić Beba

    2014-01-01

    Full Text Available This paper is focused on the paradigm of integrated marketing communications (IMC in digital environment. The integration is analysed through five aspects. First, integration in terms of media; it means that IMC are performed through the mix of traditional media (print - newspapers, magazines; radio; television; direct-response media - telephone, direct mail, catalogue marketing; billboards; other 'specific media': product - especially brand, packaging; price; place; people; process; physical evidence; traditional/offline consumers - WOM communications and digital media ( the Internet; mobile phones and other mobile devices; digital newspapers and magazines through the Internet and mobile devices; digital radio; digital TV; digital consumers - digital WOM communications. Second, integration in terms of communication methods, it means that IMC are a mix of traditional promotion (advertising, personal selling, public relations & publicity, direct marketing, sales promotion, digital communications/interactions (Internet communications, mobile communications, communications via digital radio and TV and WOM communications/interactions (offline and online. Third, integration in terms of time of communications and possibilities for interaction, it means that IMC are a mix of traditionalstatic communications ('monologue' towards the target audience and dynamic communications ('dialogue' in real time. Fourth, integration in terms of actors, it means that IMC are a mix of communications initiated both by consumers (WOM communications - offline and online/e/digital and organizations. Fifth, integration in terms of content creation, it means that IMC are a mix of communications based on consumer generated content and marketing content (created by organisations.

  13. Marketing.

    Science.gov (United States)

    Chambers, David W

    2010-01-01

    There is not enough marketing of dentistry; but there certainly is too much selling of poor quality service that is being passed off as dentistry. The marketing concept makes the patient and the patients' needs the ultimate criteria of marketing efforts. Myths and good practices for effective marketing that will promote oral health are described under the traditional four "Ps" categories of "product" (best dental care), "place" (availability), "promotion" (advertising and other forms of making patients aware of available services and how to use them), and "price" (the total cost to patients of receiving care).

  14. Bringing biofuels on the market. Options to increase EU biofuels volumes beyond the current blending limits

    Energy Technology Data Exchange (ETDEWEB)

    Kampman, B.; Van Grinsven, A.; Croezen, H. [CE Delft, Delft (Netherlands); Verbeek, R.; Van Mensch, P.; Patuleia, A. [TNO, Delft, (Netherlands)

    2013-07-15

    This handbook on biofuels provides a comprehensive overview of different types of biofuels, and the technical options that exist to market the biofuels volumes expected to be consumed in the EU Member States in 2020. The study concludes that by fully utilizing the current blending limits of biodiesel (FAME) in diesel (B7) and bioethanol in petrol (E10) up to 7.9% share of biofuels in the EU transport sector can be technically reached by 2020. Increasing use of advanced biofuels, particularly blending of fungible fuels into diesel (eg. HVO and BTL) and the use of higher ethanol blends in compatible vehicles (e.g. E20), can play an important role. Also, the increased use of biomethane (in particular bio-CNG) and higher blends of biodiesel (FAME) can contribute. However, it is essential for both governments and industry to decide within 1 or 2 years on the way ahead and take necessary actions covering both, the fuels and the vehicles, to ensure their effective and timely implementation. Even though a range of technical options exist, many of these require considerable time and effort to implement and reach their potential. Large scale implementation of the options beyond current blending limits requires new, targeted policy measures, in many cases complemented by new fuel and vehicle standards, adaptation of engines and fuel distribution, etc. Marketing policies for these vehicles, fuels and blends are also likely to become much more important than in the current situation. Each Member State may develop its own strategy tailored to its market and policy objectives, but the EU should play a crucial facilitating role in these developments.

  15. 78 FR 32226 - Poultry Market News Reports; Request for Extension and Revision of the Currently Approved...

    Science.gov (United States)

    2013-05-29

    ...; ] DEPARTMENT OF AGRICULTURE Agricultural Marketing Service Poultry Market News Reports; Request for Extension... Livestock, Poultry, Meat, Grain, and Their Related Products Used as Market News Information AGENCY... collection. AMS recently merged its Livestock and Grain Market News Division with the Poultry Market...

  16. Current automation environment of PETROBRAS offshore production units

    Energy Technology Data Exchange (ETDEWEB)

    Moura, C.H.W.; Mendes, F.M.R.; Silva Filho, J.A.P.; Loureiro, P. [PETROBRAS, Rio de Janeiro, RJ (Brazil)

    1996-12-31

    This paper aims to show the evolution of automation in PETROBRAS` off-shore production units during the last decade. It also displays the currently used standard architecture, describing the main aspects of each sub-system which is part of the entire automation system. The changes in PETROBRAS` purchasing policy, and their consequences, are also discussed. 2 figs.

  17. Economic and market assessment of the Ontario air pollution prevention and control industry: A sector study for the Ontario Ministry of the Environment

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1999-09-01

    This study is a comprehensive investigation into global air pollution prevention and control markets, with primary emphasis on domestic and U.S. markets, sponsored by the Ontario Ministry of the Environment. The objective of the study was to provide an assessment of Ontario's air pollution prevention and control market; identify opportunities for growth in niche markets; analyze the impact of global market forces; and to provide market intelligence to help companies improve their domestic and export market strategies. Findings of the report include: (1) the industry makes a significant contribution to the province's economy, with revenues of $ 823 million and providing 8,505 full-time equivalent jobs; (2) market growth is projected at the rate of 6 per cent domestically and more than 10 per cent globally on an annual basis over the next three years; (3) there is a marked difference in the perception of supply and demand side companies with respect to the influences on the air pollution prevention and control market, and the factors driving purchasing decisions; (4) domestic industrial buyers have been found to have no knowledge or appreciation for current and upcoming air pollution prevention and control technologies available in Ontario; (5) global efforts to reduce greenhouse gas emission will add a new and significant dimension to air market demand; (6) the need to attract capital into technology research, development and commercialization is critically important given that technology will be the primary defining basis of competitive advantage in the sector; (7) over 92 per cent of the companies surveyed are selling products and services abroad, nevertheless, there are few successful companies which have taken a strategic, business-oriented approach to penetrating the export market; (8) the supply of experienced, value-adding personnel in technology innovation, business planning, marketing and export market development is insufficient for sector growth

  18. Environment and economic risk: An analysis of carbon emission market and portfolio management.

    Science.gov (United States)

    Luo, Cuicui; Wu, Desheng

    2016-08-01

    Climate change has been one of the biggest and most controversial environmental issues of our times. It affects the global economy, environment and human health. Many researchers find that carbon dioxide (CO2) has contributed the most to climate change between 1750 and 2005. In this study, the orthogonal GARCH (OGARCH) model is applied to examine the time-varying correlations in European CO2 allowance, crude oil and stock markets in US, Europe and China during the Protocol's first commitment period. The results show that the correlations between EUA carbon spot price and the equity markets are higher and more volatile in US and Europe than in China. Then the optimal portfolios consisting these five time series are selected by Mean-Variance and Mean-CVAR models. It shows that the optimal portfolio selected by MV-OGARCH model has the best performance. Copyright © 2016 Elsevier Inc. All rights reserved.

  19. Limitations of eddy current testing in a fast reactor environment

    Science.gov (United States)

    Wu, Tao; Bowler, John R.

    2016-02-01

    The feasibility of using eddy current probes for detecting flaws in fast nuclear reactor structures has been investigated with the aim of detecting defects immersed in electrically conductive coolant including under liquid sodium during standby. For the inspections to be viable, there is a need to use an encapsulated sensor system that can be move into position with the aid of visualization tools. The initial objective being to locate the surface to be investigated using, for example, a combination of electromagnetic sensors and sonar. Here we focus on one feature of the task in which eddy current probe impedance variations due to interaction with the external surface of a tube are evaluated in order to monitor the probe location and orientation during inspection.

  20. Does the Political Environment Affect Inflows of Foreign Direct Investment? Evidence from Emerging Markets

    Directory of Open Access Journals (Sweden)

    Michal Mádr

    2015-01-01

    Full Text Available The main aim of the paper is to identify and quantify the influence of the political environment on the inflows of foreign direct investment in emerging markets. The paper defines emerging markets as Middle Income Countries according to the evaluation of the World Bank. Our sample of countries contains 78 states. The reference period focuses on the period of 1996–2012 due to data availability. The evaluation of the political environment is based on three dimensions: the quality of democracy, political instability and the level of corruption, which are related to three subcomponents of the concept, Governance Matters, provided by the World Bank. The paper distinguishes between two types of political instability omitted in thematic literature, elite and non-elite. The former represents non-violent instability (minority governments, tension related to the holding of elections while the latter deals with violent forms of instability (civil wars, coups, ethnic and religious riots. The paper uses panel data regression analysis for the purpose of identification and quantification. The research uses fixed effects model with a cluster option. According to the results, the influence of the political environment on FDI is not entirely unequivocal in emerging markets; nevertheless, there is a statistically significant dimension – political instability (both parts. The quality of democracy and the level of corruption are significant only in some cases. The paper combines indicators frequently occurring in empirical literature (the Corruption Perception Index, Freedom in the World, Governance Matters with alternative proxies (the Herfindahl Index Government, the Political Terror Scale, the State Fragility Index, which seem to be a perspective for a future research.

  1. CURRENT ENVIRONMENT STATE OF COASTAL MARINE WATER OF DAGESTAN

    Directory of Open Access Journals (Sweden)

    S. A. Guseinova

    2014-01-01

    Full Text Available Aim. We analysed current environmental state of the Dagestan coast of the Caspian Sea. Data on the spatial variability of contaminants in the coastal areas of the Dagestan segment of the Caspian Sea from the northern districts (Lopatin to the central (Sulak coastal land and, further, to the southern district (within Russian subsoil management confirm that it is caused by irregular contamination of the sea by above-ground sources. Location. Dagestan coastal area of the Caspian SeaMethods. Concentration analysis of background contamination of chemical agents in the Dagestan coastal water from northern districts (Lopatin to southern (Sulak coastal land during the period between 2004 and 2007.Results. Data on the spatial variability of contaminants in the coastal areas of the Dagestan segment of the Caspian Sea from the northern districts (Lopatin to the central (Sulak coastal land and, further, to the southern district (within Russian subsoil management confirm that it is caused by irregular contamination of the sea by above-ground sources.Main conclusions. The envisaged large-scale hydrocarbon resource development requires regular monitoring of sea currents on Makhachkala, Izberbash and Derbent roads.

  2. IS Audit Considerations in Respect of Current Economic Environment

    Directory of Open Access Journals (Sweden)

    Vlasta Svata

    2011-01-01

    Full Text Available Accountancy organizations, regulatory bodies, standard setters, and other international organizations have developed guidance, articles, frameworks and resources on issues related to the global financial crisis. Now there is a clear and widely accepted need for more rigorous governance over companies´ systems of internal control. Historically there exist many different activities aiming to support effective enterprise governance (legislative acts, best practices, standards, frameworks. But all these activities may have reinforced the already-existing focus on enterprise governance, but they did not necessarily bring clarity to the topic. Therefore we can currently notice some changes aiming to improve the adoption and adaptation of best practices and standards within the area of enterprise governance. The paper discusses the changes in the Enterprise Governance of IT/IS, audit/assurance evolution, and intended Cobit improvements.

  3. Focal relationships and the environment of project marketing. A literature review with suggestions for practitioners and future research

    DEFF Research Database (Denmark)

    Skaates, Maria Anne; Tikkanen, Henrikki

    2000-01-01

    of the review is upon the connection between focal relationships and the wider environment in which project marketing and systems selling takes place. First, several common definitions of projects and project marketing are presented and discussed. Second, the implications of three specific features of project...... business - discontinuity, uniqueness, and complexity - for the focal relationship and the broader marketing environment are considered at the level of multiple projects. Third, three overlapping types of postures that project-selling firms can adopt in relation to their focal relationships...

  4. Creating lift versus building the base : Current trends in marketing dynamics

    NARCIS (Netherlands)

    Leeflang, P.S.H.; Bijmolt, T.H.A.; van Doorn, J.; Hanssens, D.M.; van Heerde, H.J.; Verhoef, P.C.; Wieringa, J.E.

    2009-01-01

    Markets are dynamic by nature; and marketing-efforts can be directed to stimulate, reduce, or to utilize these dynamics. The field of marketing dynamics aims at modeling the effects of marketing actions and policies on short-term performance ("lift") and on long-term performance ("base"). One of the

  5. Relationship marketing of health care plans: retaining corporate customers in a competitive environment.

    Science.gov (United States)

    Choong, P

    2000-01-01

    Corporate employers have become major purchasers of health care. They are gatekeepers who decide whether to retain or drop an insurance company from the choice set offered to employees as well as whether to include new insurers into this choice set. If marketers of health maintenance organizations are to maintain their market share in this competitive environment, they need to understand issues considered important to corporate employers. This paper identifies the key drivers of satisfaction among corporate employers and shows the impact these key drivers have on overall satisfaction. More importantly, it demonstrates both theoretically and empirically that the impact of performance attributes on satisfaction is asymmetrical. Positive performances of attributes are shown to have smaller impacts on satisfaction than negative performances. The theoretical underpinnings of these phenomena are shown to lie in prospect theory. Finally, quantitative indicators are computed to aid managerial decision-making. Marketing managers of health insurance companies will optimize returns on their investment by understanding this asymmetric effect and eliminate existing deficiencies.

  6. 苏果(连云港)微观市场营销环境分析%Su guo (Lianyungang) the microscopic market marketing environment analyzes

    Institute of Scientific and Technical Information of China (English)

    张怡跃

    2013-01-01

      苏果(连云港)自1998年12月进入连云港市场以来不断分析营销环境、调整营销战略、适应港城市场、满足港城顾客、不畏竞争、乐观进取,获得快速成长。本文在对苏果(连云港)微观市场营销环境成功经验及存在问题分析基础上,提出相关对策建议,以期它在以后发展道路上健康成长。%Su guo (Lianyungang) in December, 1998 has entered the Lienyungang market unceasingly to analyze the marketing environment, the adjustment marketing strategy, the adaption port city market, the satisfied port city customer, the fear competition, optimistic is not enterprising, obtains the fast growth. This article in (Liangyungang) the microscopic market marketing environment success experiences and has in the problem analysis foundation to the Soviet fruit, proposed the related countermeasure suggested, by time it on later development path health growth.

  7. ECONOMIC AND SOCIAL CHALLENGES IN A GLOBAL ENVIRONMENT. LABOUR MARKET CHANGES IN ROMANIA. FACTORS, CAUSES, ADJUSTMENT MECHANISMS

    Directory of Open Access Journals (Sweden)

    Valentina VASILE

    2008-06-01

    Full Text Available The reform of labour market and the modification of the human capital management model evolved unsteadily, much behind the demand from the economic and social environment. Labour market was pushed to a secondary plane, considering that the adjustment of the other markets would cause necessary changes for ensuring the functioning of the labour market. Now, Romania is involved in consolidating the market economy, which requires integrated procedures of dealing with the policies able to respond efficiently to challenges. Similarly to the economic reform, the chances in the labour market were gradual but there were no coherence and no correlation of the measures taken, which caused non-typical behaviours, often contrary to reforms.

  8. A QUALITATIVE RESEARCH REGARDING THE MARKETING COMMUNICATION TOOLS USED IN THE ONLINE ENVIRONMENT

    Directory of Open Access Journals (Sweden)

    POP Nicolae Al.

    2011-07-01

    Full Text Available Starting from the meaning of the communication process in marketing, the authors try to identify its role in assuring the continuity of the management process in what concerns the relationships between all the partners of the company, on the long term. An emphasis is made on the role of online communication and its tools in relationship marketing. In order to validate some of the mentioned ideas the authors have chosen to undertake a qualitative marketing research among the managers of some Romanian tourism companies. The qualitative part of the study had as purpose the identification of the main tools which form the basis of the communication with the beneficiaries of the touristic services, of the way in which the companies use the online communication tools for attracting, keeping and developing the long term relationships with their customers in the virtual environment. The following tools have been analyzed: websites, email marketing campaigns, e-newsletters, online advertising, search engines, sponsored links, blogs, RSS feed, social networks, forums, online discussion groups, portals, infomediaries and instant messaging. The chosen investigation method was the selective survey, the research technique - explorative interrogation and the research instrument - semi structured detailed interview, based on a conversation guide. A very important fact is the classification resulted after the respondents were requested to mention the most efficient tools for attracting customers and for maintaining the relationships with them. Although the notoriety of the online marketing tools is high, there are some tools that are known by definition, but are not used at all or are not used correctly; or are not known by definition, but are used in practice. The authors contributed by validating a performing methodology of qualitative research, a study which will open new ways and means for making the online communication tools used for touristic services in

  9. Market in the USA. Energy conservation in the built environment. Focus on New York and Chicago

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2008-02-15

    The aim of the title report is to provide a Dutch entrepreneur with reliable starting-points to strengthen the practical execution of plans to enter the market for Green Building in the United States, specifically focused on opportunities in New York and Chicago. The Netherlands has a history of experience in constructing built environments that efficiently utilize the available resources. This survey focuses on the opportunity for Dutch companies to translate their expertise in energy efficiency to the American market and cities of Chicago and New York. The Consulate General of the Netherlands in New York has created an initiative called 'Dutch-Sustainable Energy' in the form of a website through which U.S. companies can find information about Dutch companies that provide energy efficiency solutions. The energy efficiency services in Chicago and New York are focused primarily on integrating services into the existing built environment, or new infill or redevelopment construction, rather than identifying opportunities for stand-alone applications. The sector research has been organized into four categories based on existing Dutch expertise: Energy Efficient Systems, Energy Efficient Products, Renewable Energy Generation Systems and Green Building Consultant Services.

  10. Prevalence of Salmonella in poultry processing environments in wet markets in Penang and Perlis, Malaysia

    Directory of Open Access Journals (Sweden)

    Hafiz Nidaullah

    2017-03-01

    Full Text Available Aim: The aim of this study was to determine the prevalence of various Salmonella serotypes in chickens, carcass contact surfaces as well as environmental samples collected from wet markets and small scale processing plant. Materials and Methods: A total of 182 poultry and environmental samples were collected at random on separate occasions from wet markets and small scale processing plant, during the period of October 2014 to July 2015 in Penang and Perlis, Malaysia. The samples were analyzed for the presence of Salmonella using ISO 6579:2002 conventional culture-based method. Presumptive Salmonella colonies were subjected to various biochemical tests (such as triple sugar iron and lysine iron test, serologically confirmed using polyvalent O and H antisera and further serotyped at Public Health Laboratory, Ministry of Health, Perak, Malaysia. Results: Salmonella serotypes were isolated from 161 out of 182 samples (88.46% with 100% prevalence in the whole chicken carcass and chicken cuts - as well as transport crate, cage, drum, knife, chopping board, display table, floor, bench wash water, wash water, and drain water. Salmonella was isolated from 91.67%, 83.33%, and 66.67% of defeathering machines, drain swabs, and apron, respectively. 17 serotypes were isolated in this study with Salmonella Albany (57/161, Salmonella Corvallis (42/161, and Salmonella Brancaster (37/161 being the predominant serovars. Conclusion: The most carcass contact and environmental samples collected along the wet market chicken processing line were consistently contaminated with Salmonella. This indicates that Salmonella has established itself in poultry processing environments by colonizing the surfaces of the equipment and survives in these environments by establishing biofilms. Our results highlight the need of implementing strict hygiene and sanitation standards to reduce the incidence of Salmonella. The prevalence of Salmonella in poultry can be reduced effectively

  11. [The health food product Noni--does marketing harmonize with the current status of research?].

    Science.gov (United States)

    Johansen, Rolf

    2008-03-13

    Norwegian cancer patients frequently use Noni. The objective of this study was to find out whether the way noni is marketed in Norway and the health claims made about the product harmonize with current scientific knowledge of its benefits/adverse effects. An overview of medical research on noni was obtained from three databases. Web sites for private persons and for companies that sell noni in Norway were examined. Books, pamphlets etc. from a company specializing in selling information material about noni, were also examined. 48 scientific articles were included in the study, but none of these were clinical studies of humans. Several pharmacological effects of noni have been shown in vitro and in animal models (e.g., increased survival for animals with cancer). Information material describes noni as a health-promoting product that patients with most diseases will benefit from. Noni is to a great extent sold by multi-level marketing, but is also commonly sold by health food stores. There is no scientific basis for claiming that patients will benefit from using noni for any diseases. The way this product is sold has several worrying aspects.

  12. Research on the Current Telecommuting Trends in United States and European Union Markets

    Directory of Open Access Journals (Sweden)

    Catalina Georgiana PICU

    2016-12-01

    Full Text Available In the context of globalization and due to the accelerated progress made in information and communication technology, more and more companies offer their employees the option of telecommuting. For the past twenty years, telecommuting has been on an asceding trend, an incresing number of people embracing the ability to work from home, using a computer and internet connection to communicate for their jobs. The goal of the paper is to explain the overall notion of telecommuting and to analyze the current trends in the United States and European Union markets. Another objective is to assess the advantages and disadvantages of telecommuting and the important role played by this concept within the striving purpose of corporations to achieve their strategic targets. The study is based upon specialized literature reviews regarding the emergence of telecommuting and the role it plays in organizations. A comparative analysis was conducted by the authors on two regional markets, United States and the European Union, in order to assess the trend in telecommuting and the factors that influence it. The outcome of the research shows that although the benefits of telecommuting are numerous, it does not come without challenges, both being applicable for both the employer, as well as for the employee. The research results of this study can be used by organizations when considering to offer their employees flexible work opportunities which can positively influence the long term business performance.

  13. Organizational Adaptation to the Rapidly Changing External Environment: A Case Study of Strategic Marketing at Notre Dame College in Ohio

    Science.gov (United States)

    Brown, Shawn M.

    2012-01-01

    This thesis examined the role of strategic marketing in organizational adaptation to a rapidly changing and competitive external environment among institutions of higher education. Colleges and universities adapt to external pressures as open systems operating within a broader external environment (Bess & Dee, 2008; Keller, 1983). How does…

  14. Organizational Adaptation to the Rapidly Changing External Environment: A Case Study of Strategic Marketing at Notre Dame College in Ohio

    Science.gov (United States)

    Brown, Shawn M.

    2012-01-01

    This thesis examined the role of strategic marketing in organizational adaptation to a rapidly changing and competitive external environment among institutions of higher education. Colleges and universities adapt to external pressures as open systems operating within a broader external environment (Bess & Dee, 2008; Keller, 1983). How does…

  15. Understanding the role of cigarette promotion and youth smoking in a changing marketing environment.

    Science.gov (United States)

    Krugman, Dean M; Quinn, William H; Sung, Yongjun; Morrison, Margaret

    2005-01-01

    In 2001, $11.21 billion was spent on domestic cigarette advertising and promotion, an increase of 16.9% over 2000. This article explains how cigarette industry efforts stimulate demand and encourage smoking within the context of recent changes, including the 1998 Master Settlement Agreement (MSA) and resulting litigation, and variations in tobacco marketing policies. Communication concepts are combined with adolescent development concepts to explain how youth are impacted. Industry documents and current syndicated research data are used to reveal and explain key concepts.

  16. Adjusting tourist destination marketing strategy according to the changes in the environment: Case study Bukovicka sSpa

    Directory of Open Access Journals (Sweden)

    Riznić Dejan T.

    2014-01-01

    Full Text Available Tourist destinations are compelled to create new business opportunities constantly in order to respond to the challenges that arise under the influence of a number of changes in the environment. Few of them are supporting the requirements for analyzing and creating a sustainable business and marketing strategies. The paper starts with the analysis of relevant theory and practice in decisionmaking and choosing the marketing strategy of the tourist destination, pointing to the importance of continuous adjustment of marketing strategy in order to improve the business performance and competitive advantage. A new approach to the design and management of market relations, as well as the need for adjusting marketing strategies to the changes in the environment, is presented in the case of Bukovacka Spa. In deciding, great emphasis is placed on the role and importance of innovation in marketing approaches as well as on the need to develop socially responsible marketing in order to improve its business performance and response to changes in the environment and more successfully positioning.

  17. Current and Future Costs for Parabolic Trough and Power Tower Systems in the US Market: Preprint

    Energy Technology Data Exchange (ETDEWEB)

    Turchi, C.; Mehos, M.; Ho, C. K.; Kolb, G. J.

    2010-10-01

    NREL's Solar Advisor Model (SAM) is employed to estimate the current and future costs for parabolic trough and molten salt power towers in the US market. Future troughs are assumed to achieve higher field temperatures via the successful deployment of low melting-point, molten-salt heat transfer fluids by 2015-2020. Similarly, it is assumed that molten salt power towers are successfully deployed at 100MW scale over the same time period, increasing to 200MW by 2025. The levelized cost of electricity for both technologies is predicted to drop below 11 cents/kWh (assuming a 10% investment tax credit and other financial inputs outlined in the paper), making the technologies competitive in the marketplace as benchmarked by the California MPR. Both technologies can be deployed with large amounts of thermal energy storage, yielding capacity factors as high as 65% while maintaining an optimum LCOE.

  18. Impacts of the current economic crisis on Southeast Asian labour markets

    Directory of Open Access Journals (Sweden)

    John Walsh

    2010-10-01

    Full Text Available The current economic crisis has caused most of the western world to fall into recession because of the credit crunch and the collapse of much of the under-regulated and over-confident banking industry. However, in most of Asia, especially developing Asia, the crisis has affected manufacturing and, hence, employment rather than the finance sectors, especially because the latter had already been restructured following the 1997 Asian Crisis. This paper considers the impact of the crisis on the range of labour markets across the region and assesses the ongoing relevance of the development model that is posited on low labour cost manufacturing aimed at assisting export industries. Impacts considered include migration flows of labour, the possibility of augmenting added value to existing production and the need to upgrade skills and competencies.

  19. An Analysis of Current Labor Market Developments and Structures in European Union – in Correlation with Labor Market Flexicurity Requirements

    Directory of Open Access Journals (Sweden)

    Alina Ştefania CHENIC (CREŢU

    2012-03-01

    Full Text Available Althougt at first sight the crisis appears as a disturbance of the regular course of economic, social and organizational, this is a necessary step that turns old structures and relations to some superior functional. Under these conditions, hawever, it is absolutely necessary that the situation be properly evaluated by an analysis of developments and labour market structures and be taken right decision for the purposes of proper management of existing and potential recovery so far underused resources: people, values and strategies. The impact of the economic crisis on labour markets displays significant variation from one country to another. Employment rates and unemployment rates will be compared between European countries and for different groups of workers. Some countries have succeeded in keeping employment levels up and unemployment levels down through recourse to employmentpreservation and employment-creation measures combined with an expansion of active labour market policies. Moreover, certain labour market groups or categories have been particularly hard hit by the crisis. These include men, temporary workers, youth and migrant workers. In the EU Member States, crossing the crisis period was marked by changes in the sense orientation flexibleworking time and conservation work, a strategy that ensures rapid and reversible adaptation to the needs ofproduction entities present.

  20. Optimum web environment model for e-marketing of religious organizations in the Republic of Croatia

    Directory of Open Access Journals (Sweden)

    Stojanka Dukić

    2013-12-01

    Full Text Available Although religious organizations are essentially conservative, they are not immune to the changes brought on by the information and communication technology. Thus, one can conclude that all religious organizations, be they more liberal or conservative in their position towards change, use information and communication technology, i.e. the communication channel that it creates, more or less successfully. In fact, a religious organization, as any other organization, can choose between a range of communication channels created by the global network system, i.e. the Internet. The web is probably the most widely used and most popular communication channel available to Internet users. However, the web is not only a communication channel; it has developed into a virtual space, which evolved from being a means of presentation into a global social network. Web environment building is often left to the professionals such as web designers and developers of web sites that focus their attention on the appearance and functionality of web sites, but do not address the mission and goals of the religious organization for which the web system has been developed. In particular, the importance of marketing approach is disregarded, i.e. the necessity to meet the needs of the faithful, who are users of religious organization ‘services’. To create a web environment for religious organizations with optimal form and content, especially in the Republic of Croatia, one must address the task using a systematic or a model approach. For this reason, a study was conducted and a model of optimal web environment for e-marketing of religious organizations in the Republic of Croatia was developed

  1. An in vitro investigation of two currently marketed dentin tubule occlusion dentifrices.

    Science.gov (United States)

    Parkinson, Charles R; Willson, Richard J

    2011-01-01

    The objective of this study was to evaluate the relative level of dentin tubule occlusion afforded by two dentifrices specifically developed to occlude dentin tubules, following finger-applied dab-on application and by repeated brushing, in a longitudinal acid-challenge-based dentin disk model. The impact of a dietary acid alone (grapefruit juice) on the level of dentin tubule occlusion conferred by each product following dab-on application was also explored in a separate short-term stand-alone exploratory dentin disk-based in vitro study. For the longitudinal study, 120 bovine dentin discs, polished and etched in citric acid for two minutes to provide a smooth dentin surface with patent tubules, were divided into three treatment groups and subjected to a finger application of the dentifrice only, or a combination of finger application and brushing. Prior to and between treatments, the dentin samples were stored in saliva (for > 60 minutes). The test products were an 8% w/w strontium acetate dentifrice (currently marketed as Sensodyne Rapid Relief), an arginine-based dentifrice (marketed as Colgate Sensitive Pro-Relief), and deionized water. For the exploratory acid resistance study, 24 dentin samples were divided into two treatment groups. Treatment consisted of a single dab-on application with the test dentifrices to the hydrated surface of dentin, followed by exposure to either a 30-second or 10-minute grapefruit juice acid challenge. For both models, at the end of each treatment period, the samples were removed for scanning electron microscopy analysis and graded on a categorical visual scale. All data were analyzed statistically by unpaired t-test comparison. In the longitudinal (four-day) model, the strontium acetate-based dentifrice occluded dentin tubules significantly better than the currently marketed arginine-based dentifrice post-dab-on treatment and grapefruit juice challenge (p < 0.0001). At all other time points, the strontium acetate dentifrice

  2. Analyzing The Relationship Among The GDP - Current Account Deficit and Short Term Capital Flows: The Case of Emerging Markets

    Directory of Open Access Journals (Sweden)

    Yusuf Ekrem AKBAŞ

    2014-12-01

    Full Text Available In this study, it was analyzed if there was causal relationship among the current deficit, short term capital flows and economic growth in emerging markets. Before causality test was done, CDLM tests were done in order to the fact that to be able to determine if there was cross section dependence in countries form the panel. At the end of CDLM tests cross section dependence in emerging markets form the panel was determined. Then, panel causality test developed was done. According to the result of panel causality test bidirectional causality between current account deficit and GDP, unidirectional causality from short term capital flows to current deficit and GDP were determined.

  3. Current Status of Cable Television in the Top-100 Broadcast Markets.

    Science.gov (United States)

    Kaplan, Stuart J.

    1978-01-01

    A study of the status of cable television in the major broadcast markets suggests that the cable industry has made very little progress in penetrating the top-100 markets, that the rate of development of new cable systems in the top-100 markets has slowed in recent years, and that the primary function of cable television is to retransmit…

  4. The Marketing of Cultural Values

    Directory of Open Access Journals (Sweden)

    Ionel Enache

    2015-01-01

    Full Text Available The current, fast and unpredictable changes required a rapid transformation of Marketing. Marketing 3.0 can be the solution. Marketing 3.0 is a cultural and social marketing, a marketing of high values: moral, legal, esthetic and a marketing of superior needs: peace, justice, spiritual accomplishments, all globally approached. The goal of Marketing 3.0 is to convince all commercial and cultural structures to get involved in creating the Millennium Development Goals (MDGs: eradicating poverty, access to education, promoting the equality of the sexes, reducing infantile mortality, improving maternal health, fighting diseases, ensuring environment sustainability.

  5. Bioenergy `97: Nordic Bioenergy Conference, market, environment and technology; Bioenergi `97: nordisk bioenergikonferanse, marked, miljoe og teknikk

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1997-12-31

    (Leading abstract). The conference ``Bioenergy `97: Nordic Bioenergy Conference, market, environment and technology`` took place in Oslo, Norway, 7-8 Oct 1997. The conference papers are grouped under three headings: (1) The nordic energy market. 12 papers. (2) Production and sale of biofuels. 8 papers. (3) Conversion and utilization of biofuels. With subsections New technologies, 4 papers, and Power/heat production from biofuels, 4 papers

  6. The Social And Economic Impacts Of The Mile 1 Rumuwoji Market In Port Harcourt On Its Immediate Environs

    Directory of Open Access Journals (Sweden)

    Ibama Brown

    2015-06-01

    Full Text Available ABSTRACT In recent years the development of standard markets and its impact on the environs has become a burning issue in the minds of many governments and people alike. Consequently this paper is poised to take a comprehensive look at the location of the Rumuwoji Mile 1 Market in Port Harcourt with respect to the social and economic impacts on the environs. The State Government has shown considerable interest in the location of the market and other ancillary activities and facilities around it. This led to considerable emphasis being placed on the relationship between the various land-uses viz residential commercial recreational transportation etc in most urban centers in like Port Harcourt. This has become imperative as there seem to be palpable hazards and effects being exacted on the environs daily by different socio-economic activities within and around the market. In the same vein this paper has taken special interest in identifying different hazards and the real and potential effects the Mile 1 Rumuwoji market has on its immediate environs as a segment of an urban city of Port Harcourt. The methodology employed in conducting the research was the Hazard and Effect Management Process HEMP to ascertain the hazards and effects posed by the market. From the research it was discovered that the market serves as a central place because it attracts people from different origin to the area and that properties in the area are of mixed uses. The market provides employment in the area. Noise and unhealthy sanitary practices are allowed to thrive there and inadequate parking spaces. To mitigate these challenges some of the recommendations includes the adoption of the social impact mitigation and enhancement framework provision of basic facilities and services the creation of more parking spaces. Sanitary laws and effective refuse collection and disposal should be put in place. If these are done the living conditions of the people living in the area

  7. Monte Carlo based unit commitment procedures for the deregulated market environment

    Energy Technology Data Exchange (ETDEWEB)

    Granelli, G.P.; Marannino, P.; Montagna, M.; Zanellini, F. [Universita di Pavia, Pavia (Italy). Dipartimento di Ingegneria Elettrica

    2006-12-15

    The unit commitment problem, originally conceived in the framework of short term operation of vertically integrated utilities, needs a thorough re-examination in the light of the ongoing transition towards the open electricity market environment. In this work the problem is re-formulated to adapt unit commitment to the viewpoint of a generation company (GENCO) which is no longer bound to satisfy its load, but is willing to maximize its profits. Moreover, with reference to the present day situation in many countries, the presence of a GENCO (the former monopolist) which is in the position of exerting the market power, requires a careful analysis to be carried out considering the different perspectives of a price taker and of the price maker GENCO. Unit commitment is thus shown to lead to a couple of distinct, yet slightly different problems. The unavoidable uncertainties in load profile and price behaviour over the time period of interest are also taken into account by means of a Monte Carlo simulation. Both the forecasted loads and prices are handled as random variables with a normal multivariate distribution. The correlation between the random input variables corresponding to successive hours of the day was considered by carrying out a statistical analysis of actual load and price data. The whole procedure was tested making use of reasonable approximations of the actual data of the thermal generation units available to come actual GENCOs operating in Italy. (author)

  8. Assessing The Current Indonesia’s Electricity Market Arrangements and The Opportunities to Reform

    Directory of Open Access Journals (Sweden)

    Dhani Setyawan

    2014-02-01

    Full Text Available Existing subsidy arrangements and institutional settings in the Indonesian electricity sector distort investment decisions and lead to higher cost. Electricity supply is characterized by natural monopoly characteristics, requiring different management by governments than sectors with more straightforward market characteristics. Many countries have undergone significant re-structuring of their electricity sectors, away from one, state owned and vertically integrated monopoly supplier to a setting whereby competition has emerged either at the generation level and/or the retail level. Transmission and distribution networks are typically heavily regulated and transparent access arrangements are put in place as part of the restructuring efforts. The analysis showed that the current structure of Indonesia’s electricity sector firmly within Model 2 (the single buyer model and highlights that Indonesia is currently towards the less-competitive end of the spectrum of Model 2, identifying significant potential for efficiency enhancing reforms within this structure. Constitutional limitations have hampered previous efforts to restructure the sector in Indonesia but there is significant room for incremental reform to improve incentives in the sector and reduce the cost of generation in the process.

  9. Consequences of the Budget Deficit in the Current Crisis in Romania. Implications on the Labor Market

    Directory of Open Access Journals (Sweden)

    Gabriela MOLĂNESCU

    2011-02-01

    influence on the mechanisms that generate economic stability and economic development effort. For example, on the short-term, the budget deficit reduces the national saving, leads to decreased supply of market funds, which increases the interest rates. In this context, the volume of investment decreases, the consumption is reduced, affecting the volume of economic activities and employment. The psychological influences combined with the economic boost caused by budget deficits act directly on financial markets, leading to falling down the values of capital markets and the depreciation of the currencies sometimes sudden for the national currency. Even if the depreciation of the exchange rate is often a method used to equilibrate the commercial balance, an uncontrolled amplification of budgetary deficits can sometimes lead to monetary depreciation. These, over a certain level, can neutralize the benefits obtained in the external plan by strong worsening of the internal imbalances, mainly through the increased inflationary pressures in the economy. So, in current circumstances, when you want to identify and encourage those branches and sub-branches of national economy which can be developed in the global economy, one of the basic decisions regarding the interpretation of economic processes is the adoption of a dynamic and creative concept which considers both requirements to use the fiscal levers in economic development policy and the possibility of modifying the structure of budgetary revenues and expenses.

  10. Economic Instruments and the Environment: Can Natural Resources be Maneged Exclusively by the Market?

    Directory of Open Access Journals (Sweden)

    João Júlio Vitral Amaro

    2012-06-01

    Full Text Available The advent of industrial economies coincides with the emergence of the economy as an autonomous discipline and with the question, not hitherto placed on the “value of nature”. As the basis of any theory of the first economists was the statement that every "value" is the work of man, was a fragile theoretical nature of the classics, since this is not the result of human labor. So, to circumvent the problem of fixing the "values​​" intrinsic to nature, environmental economics, in its most widespread version, part of the statement that assigns what is "value" is not exactly the environment or environmental resources but people's preferences in relation to changes in quality or quantity supplied of natural resource. The idea of ​​transaction rights on the environment (in fact, the right to pollute found resonance in the United States with "certified environmental" measures to better control pollution. They are traded for several polluting companies that can, in turn, trade them in the market for environmental permits. Remember that in any arrangement in which disputing parties settle in reaction conditions supposedly equal, makes a big difference the presence of those more able to lobby and power to influence public opinion. It is seen, even with the refinement that achieves economic analysis by incorporating as legitimate rights of non pollution, yet there is no guarantee the order of environmental damage if the whole issue be restricted to the context of the economic approach simply.

  11. HEDGING CURRENCY RISK IN EUROPEAN STOCK MARKETS: EVIDENCE FROM THE CURRENT FINANCIAL CRISIS

    OpenAIRE

    Alexandra HOROBET; DRAGHICI Alina; CONSTANTIN Laura Gabriela

    2012-01-01

    Our paper examines the impact of currency risk on investments made by a Euro based investor in European countries in normal versus turbulent times. We use unhedged and hedged stock market returns to see whether the performance of portfolios made up of stocks from developed markets could be enhanced by including stocks from emerging markets and hedging currency risk. The contribution of currency risk is highly fluctuating, but generally positive, indicating that currency risk adds to the local...

  12. The Dilemma of the Oil Market in the Current Geopolitical Context

    Directory of Open Access Journals (Sweden)

    Cristina Teodora Balaceanu

    2017-06-01

    Full Text Available In an increasingly globalized world, where the effects of technology have an overwhelming impact on people's lives, meaning an increase in appetite for consumption of luxury goods, of lifestyle, it seems that conventional resources are becoming fewer and their use in industrial processes lead to environmental harm, at least from pollution. Essentially, oil prices influence governments, companies, and markets of raw materials markets of finite economic goods, markets of conventional and unconventional energy and an assumed oil crisis would lead to stronger inflections on the market, with repercussions on the overall level of prices, the oil price being generally regarded as decisive for the other prices in the economy.

  13. 76 FR 38399 - Assessing the Current Research, Policy, and Practice Environment in Public Health Genomics

    Science.gov (United States)

    2011-06-30

    ... HUMAN SERVICES Centers for Disease Control and Prevention Assessing the Current Research, Policy, and..., and other information helpful to assess the current research, policy, and practice environment in... Control and Prevention (CDC) has worked to integrate genomics into public health research, policy,...

  14. Marketing Analysis of a chosen Company

    OpenAIRE

    Mihályová, Tereza

    2013-01-01

    The topic of this bachelor thesis is a proposal for improvement current situation in the company, which is engaged in manufacturing machinery for the food industry. The theoretical part includes the definition of market of organizations, marketing environment, marketing mix and marketing situation analysis. The practical part describes the company NATE - Marketing, Inc. and marketing mix of the company. The thesis also includes a proposal to improve current situation based on an analysis of t...

  15. The current situation of impact of coal mine developing on environment in China and government proposal

    Energy Technology Data Exchange (ETDEWEB)

    Lu Yang [China University of Mining and Technology, Beijing (China). Ministry of Land and Resources

    2005-07-01

    Current environmental problems caused by coal mining in China, the importance of management of the environment, impact of coal mining on land and water resources, and upcoming coal development are discussed. It is suggested that the government should act in two ways: take responsibility for management of reclamation of mines existing before 1986, and set up mechanisms to protect the environment, starting with the publishing of relevant laws and regulations. Methods for solving environmental issues include: prepare a practical plan, establish an environmental control fund, establish a special fund to protect the environment, and develop new ways to combine protection of the biological environment and land reclamation. 5 refs., 3 tabs.

  16. Recruiting Youth in the College Market: Current Practices and Future Policy Options.

    Science.gov (United States)

    Kilburn, M. Rebecca, Ed.; Asch, Beth J., Ed.

    This publication explores the enlistment potential of college-market youth by examining the characteristics of the college-market population and the implications of these characteristics for designing effective recruiting policies. Chapter 1, "Introduction: Trends and Theoretical Considerations" (M. Rebecca Kilburn, Beth J. Asch),…

  17. Shared Solar: Current Landscape, Market Potential, and the Impact of Federal Securities Regulation; NREL (National Renewable Energy Laboratory)

    Energy Technology Data Exchange (ETDEWEB)

    None

    2015-05-27

    This presentation provides a high-level overview of the current U.S. shared solar landscape, the impact that a given shared solar program's structure has on requiring federal securities oversight, as well as an estimate of market potential for U.S. shared solar deployment.

  18. Information environment,market-wide sentiment and IPO initial returns:Evidence from analyst forecasts before listing

    Institute of Scientific and Technical Information of China (English)

    Hongjun; Zhu; Cheng; Zhang; He; Li; Shimin; Chen

    2015-01-01

    Measuring the information environment of firms using analyst(price)forecast bias and forecast dispersion before listing,we empirically examine the interactive influence of the information environment and market-wide sentiment on the initial returns of initial public offerings(IPOs).We find the smaller the analyst forecast bias/dispersion,the lower the effect market-wide sentiment has on IPO initial returns.This finding indicates that information asymmetry is a basic reason for noise trading occurs and demonstrates the positive effect of financial analysts during IPOs.In addition,the effect of analyst forecasts is more pronounced during periods of rising markets and when IPO prices are not regulated.

  19. Investigating How to Align Schools' Marketing Environments with Federal Standards for Competitive Foods

    Science.gov (United States)

    Polacsek, Michele; O'Brien, Liam M.; Pratt, Elizabeth; Whatley-Blum, Janet; Adler, Sabrina

    2017-01-01

    Background: Limiting food and beverage marketing to children is a promising approach to influence children's nutrition behavior. School-based marketing influences nutrition behavior and studies have consistently found marketing for nonnutritious foods and beverages in schools. No studies have examined the resources necessary to align school…

  20. Understanding the Environments of Emerging Markets: The Social Costs of Institutional Voids

    NARCIS (Netherlands)

    S.B. Rodrigues (Suzana)

    2013-01-01

    textabstractDuring the past decade, emerging markets have had extraordinarily high growth rates compared to developed countries. Many agree that a distinctive characteristic of emerging markets is their rhythm of growth. Over the past thirty years, emerging markets have been encouraged to shape thei

  1. Investigating How to Align Schools' Marketing Environments with Federal Standards for Competitive Foods

    Science.gov (United States)

    Polacsek, Michele; O'Brien, Liam M.; Pratt, Elizabeth; Whatley-Blum, Janet; Adler, Sabrina

    2017-01-01

    Background: Limiting food and beverage marketing to children is a promising approach to influence children's nutrition behavior. School-based marketing influences nutrition behavior and studies have consistently found marketing for nonnutritious foods and beverages in schools. No studies have examined the resources necessary to align school…

  2. The Interaction between Higher Education and Labour Market in Changing Economic Environment

    Science.gov (United States)

    Gravite, Aija

    2015-01-01

    This paper explores challenges higher education institutions face while ensuring one of the quality assurance criteria--meeting the demands of labour market. The relationship between labour market and higher education institutions becomes even more complicated during the periods of rapid changes in labour market caused by economic collisions. In…

  3. Offshore produced water management: A review of current practice and challenges in harsh/Arctic environments.

    Science.gov (United States)

    Zheng, Jisi; Chen, Bing; Thanyamanta, Worakanok; Hawboldt, Kelly; Zhang, Baiyu; Liu, Bo

    2016-03-15

    Increasing offshore oil and gas exploration and development in harsh/Arctic environments require more effective offshore produced water management, as these environments are much more sensitive to changes in water quality than more temperate climates. However, the number and scope of studies of offshore produced water management in harsh/Arctic environments are limited. This paper reviews the current state of offshore produced water management, impacts, and policies, as well as the vulnerability, implications and operational challenges in harsh/Arctic environments. The findings show that the primary contaminant(s) of concern are contained in both the dissolved oil and the dispersed oil. The application of emerging technologies that can tackle this issue is significantly limited by the challenges of offshore operations in harsh/Arctic environments. Therefore, there is a need to develop more efficient and suitable management systems since more stringent policies are being implemented due to the increased vulnerability of harsh/Arctic environments.

  4. Theoretical-methodical bases of the competitive environment and competitive position of the enterprise in the market estimation

    Directory of Open Access Journals (Sweden)

    T.A. Dyachenko

    2012-12-01

    Full Text Available The concepts of market competitive environment, force of a competitive position of the enterprise and the connection between its terms have been defined. The subjects and factors that affect them have been discovered. The methodical approach of their estimation has been developed.

  5. Clinical compliance of viewing conditions in radiology reporting environments against current guidelines and standards

    Science.gov (United States)

    Daly, S.; Rainford, L.; Butler, M. L.

    2014-03-01

    Several studies have demonstrated the importance of environmental conditions in the radiology reporting environment, with many indicating that incorrect parameters could lead to error and misinterpretation. Literature is available with recommendations as to the levels that should be achieved in clinical practice, but evidence of adherence to these guidelines in radiology reporting environments is absent. This study audited the reporting environments of four teleradiologist and eight hospital based radiology reporting areas. This audit aimed to quantify adherence to guidelines and identify differences in the locations with respect to layout and design, monitor distance and angle as well as the ambient factors of the reporting environments. In line with international recommendations, an audit tool was designed to enquire in relation to the layout and design of reporting environments, monitor angle and distances used by radiologists when reporting, as well as the ambient factors such as noise, light and temperature. The review of conditions were carried out by the same independent auditor for consistency. The results obtained were compared against international standards and current research. Each radiology environment was given an overall compliance score to establish whether or not their environments were in line with recommended guidelines. Poor compliance to international recommendations and standards among radiology reporting environments was identified. Teleradiology reporting environments demonstrated greater compliance than hospital environments. The findings of this study identified a need for greater awareness of environmental and perceptual issues in the clinical setting. Further work involving a larger number of clinical centres is recommended.

  6. Current Status and Trend of Internet and E-Commerce Market in Korea

    Institute of Scientific and Technical Information of China (English)

    LEE Hongjoo; KIM Jongwoo; PARK Sungjoo

    2004-01-01

    After the remarkable increase of Internet users and broadband Internet subscribers at the end of the 20th century, the size of Korean Internet and e-commerce market steadily increased but the growth rate has been either stagnant or decreased. Trends of Korean Internet and e-commerce market are summarized in this paper the trends on Internet usage are introduced. Trends of online games, blogs and wireless Internet are introduced. The trends of Korean Internet market may have implications for China and Japan.

  7. MAIN THREATS TO THE ROMANIAN LABOUR MARKET IN THE CURRENT CONTEXT

    Directory of Open Access Journals (Sweden)

    DIMIAN Gina Cristina

    2011-12-01

    Full Text Available The paper’s topic is focused on the Romanian labour market prospects, which is going to be affected by two main threats: aging and population decline. These two factors are supposed to dramatically change Romania’s economic structure. It is therefore necessary to know how they will evolve in the next decades, facts which represent the main objective of our article. These topics are debated at large scale at the European and national level, because they describe a process which implies European Union as a whole. The methodology used in order to quantify this phenomenon includes statistical methods (correlation analysis and descriptive statistics. We have used data available at national and European level in order to build a proper argumentation. The results obtained are worrying because there is a high risk to assist at an accelerated aging of the Romanian people, doubled by a very low birth rate. This might create huge problems in the economic and social system due to productivity decrease and the pressures on the pension’s funds. The paper offers scientific arguments for developing macroeconomic policies in order to prevent the negative situation in which we could be within less than 40 years. As a comparison term we brought into attention the Germany situation, country which offers economic equilibrium to the EU, but is also affected by aging. The manner in which this problem has been approached is an original one because we tried to put Romania’s situation into the context of the European Union general situation, the threat being emphasised by the fact that it is going to be a trend for the whole continent. Actually, if it is not taken adequate measures, we will be confronted with a demographic crisis, much worse than the current financial one, because the effort of the country to reverse a birth rate decreasing trend with an aged population will take decades.

  8. A multiagent system for autonomous operation of islanded microgrids based on a power market environment

    Energy Technology Data Exchange (ETDEWEB)

    Kim, H.-M. [Department of Electrical Engineering, University of Incheon/12-1, Sondo-dong, Yeonsu-gu, Incheon, 406-840 (Korea, Republic of); Kinoshita, T. [Graduate School of Information Science, Tohoku University/2-1-1, Katahira, Aoba-ku, Sendai, 980-8577 (Japan); Shin, M.-Ch. [School of Information and Communication Engineering, Sungkyunkwan University/300, Cheoncheon-dong, Jangan-gu, Suwon, Gyeonggi-do, 440-746 (Korea, Republic of)

    2010-12-15

    One of the most important requirements of microgrid operation is to maintain a constant frequency such as 50 Hz or 60 Hz, which is closely related to a power balance between supply and demand. In general, microgrids are connected to power grids and surplus/shortage power of microgrids is traded with power grids. Since islanded microgrids are isolated from any power grids, the decrease in generation or load-shedding can be used to maintain the frequency when a power imbalance between supply and demand occurs. The power imbalance restricts the electricity use of consumers in the case of supply shortage and the power supply of suppliers in the case of supply surplus. Therefore, the islanded microgrid should be operated to reduce power imbalance conditions. Meanwhile, the microgrid is a small-scale power system and the employment of skillful operators for effective operation of its components requires high costs. Therefore, automatic operation of the components is effective realistically. In addition, the components are distributed in the microgrid and their operation should consider their owners' profits. For these reasons, a multiagent system application can be a good alternative for microgrid operation. In this paper, we present a multiagent system for autonomous operation of the islanded microgrid on a power market environment. The proposed multiagent system is designed based on a cooperative operation scheme. We show the functionality and the feasibility of the proposed multiagent system through several tests. (authors)

  9. Analysis of Factors of Influence of the Market Environment upon Formation of the Enterprise Labour Potential

    Directory of Open Access Journals (Sweden)

    Zborovska Olha M.

    2014-03-01

    Full Text Available The article analyses external and internal factors of the market environment, which influence formation of the enterprise labour potential. It offers supplement the existing classification properties with the following ones: international, political-legal and natural-climate factors. It shows that, in the result of the balanced reaction on the international level of influence of factors of formation of labour potential, it is possible to sharply accelerate development of the labour potential by means of realisation of programmes of international education, legal regulation of migration, active participation in various inter-state projects, etc. Influence of political-legal factors of formation of the labour potential shows up in inter-state agreements on labour migration regulation, in application of the system of uniform branch tariff-qualification reference books and in establishment of the system of licensing individual types of activity. Natural-climate conditions exert significant influence upon the level of labour potential. This influence shows up: in different life expectancies, sickness rate, labour life duration, etc. for various natural-climate zones. The article classifies the factors of labour potential with respect to the enterprise also both by exogenous and endogenous groups.

  10. A Multiagent System for Autonomous Operation of Islanded Microgrids Based on a Power Market Environment

    Directory of Open Access Journals (Sweden)

    Myong-Chul Shin

    2010-12-01

    Full Text Available One of the most important requirements of microgrid operation is to maintain a constant frequency such as 50 Hz or 60 Hz, which is closely related to a power balance between supply and demand. In general, microgrids are connected to power grids and surplus/shortage power of microgrids is traded with power grids. Since islanded microgrids are isolated from any power grids, the decrease in generation or load-shedding can be used to maintain the frequency when a power imbalance between supply and demand occurs. The power imbalance restricts the electricity use of consumers in the case of supply shortage and the power supply of suppliers in the case of supply surplus. Therefore, the islanded microgrid should be operated to reduce power imbalance conditions. Meanwhile, the microgrid is a small-scale power system and the employment of skillful operators for effective operation of its components requires high costs. Therefore, automatic operation of the components is effective realistically. In addition, the components are distributed in the microgrid and their operation should consider their owners’ profits. For these reasons, a multiagent system application can be a good alternative for microgrid operation. In this paper, we present a multiagent system for autonomous operation of the islanded microgrid on a power market environment. The proposed multiagent system is designed based on a cooperative operation scheme. We show the functionality and the feasibility of the proposed multiagent system through several tests.

  11. BROKERAGE ACTIVITIES ON THE RUSSIAN STOCK MARKET IN THE CURRENT CONDITIONS

    OpenAIRE

    Olga V. Pomaskina

    2015-01-01

    The article describes the basic functions of a broker in the securities market, analyzesthe brokerage activities in the stock marketof the Moscow Stock Exchange in 2014.A comparative analysis of the largestbrokers highlights perspective directionsof brokering services.

  12. BROKERAGE ACTIVITIES ON THE RUSSIAN STOCK MARKET IN THE CURRENT CONDITIONS

    Directory of Open Access Journals (Sweden)

    Olga V. Pomaskina

    2015-01-01

    Full Text Available The article describes the basic functions of a broker in the securities market, analyzesthe brokerage activities in the stock marketof the Moscow Stock Exchange in 2014.A comparative analysis of the largestbrokers highlights perspective directionsof brokering services.

  13. Current Behaviours and Future Prospects of Online Film Consumption in China: A Social Marketing Perspective

    OpenAIRE

    Zhuang, Yunhong

    2013-01-01

    Free film downloading services have gained large popularity among Chinese consumers, although there is potential film copyright losses as many of the downloading resources offer pirated films. Based on previous studies of consumer behaviour theory, social marketing and film piracy, this research was an attempt to gain an understanding of the factors that influence consumer film downloading and to discuss the role of social marketing in changing such behaviour through promoting paid online fil...

  14. Effect of the electromagnetic environment on current fluctuations in driven tunnel junctions

    Science.gov (United States)

    Frey, Moritz; Grabert, Hermann

    2016-07-01

    We examine current fluctuations in tunnel junctions driven by a superposition of a constant and a sinusoidal voltage source. In standard setups, the external voltage is applied to the tunneling element via an impedance providing an electromagnetic environment of the junction. The modes of this environment are excited by the time-dependent voltage and are the source of Johnson-Nyquist noise. We determine the autocorrelation function of the current flowing in the leads of the junction in the weak tunneling limit up to terms of second order in the tunneling Hamiltonian. The driven modes of the electromagnetic environment are treated exactly by means of a unitary transformation introduced recently. Particular emphasis is placed on the spectral function of the current fluctuations. The spectrum is found to comprise three contributions: a term arising from the Johnson-Nyquist noise of the environmental impedance, a part due to the shot noise of the tunneling element, and a third contribution which comes from the cross correlation between fluctuations caused by the electromagnetic environment and fluctuations of the tunneling current. All three parts of the spectral function occur already for devices under dc bias. The spectral function of ac driven tunneling elements can be determined from the result for a dc bias by means of a photoassisted tunneling relation of the Tien-Gordon type. Specific results are given for an Ohmic environment and for a junction driven through a resonator.

  15. Bioenergy market competition for biomass: A system dynamics review of current policies

    Energy Technology Data Exchange (ETDEWEB)

    Jacob J. Jacobson; Robert Jeffers

    2013-07-01

    There is growing interest in the United States and abroad to increase the use of biomass as an energy source due to environmental and energy security benefits. In the United States, the biofuel and biopower industries are regulated by different policies and different agencies and have different drivers, which impact the maximum price the industries are willing to pay for biomass. This article describes a dynamic computer simulation model that analyzes future behavior of bioenergy feedstock markets based on varying policy and technical options. The model simulates the long-term dynamics of these markets by treating advanced biomass feedstocks as a commodity and projecting the total demand of each industry, as well as the market price over time. The model is used for an analysis of the United States bioenergy feedstock market that projects supply, demand, and market price given three independent buyers: domestic biopower, domestic biofuels, and foreign exports. With base-case assumptions, the biofuels industry is able to dominate the market and meet the federal Renewable Fuel Standard (RFS) targets for advanced biofuels. Further analyses suggest that United States bioenergy studies should include estimates of export demand for biomass in their projections, and that GHG-limiting policy would partially shield both industries from export dominance.

  16. Power grid operation in a market environment economic efficiency and risk mitigation

    CERN Document Server

    2017-01-01

    This book examines both system operation and market operation perspectives, focusing on the interaction between the two. It incorporates up-to-date field experiences, presents challenges, and summarizes the latest theoretic advancements to address those challenges. The book is divided into four parts. The first part deals with the fundamentals of integrated system and market operations, including market power mitigation, market efficiency evaluation, and the implications of operation practices in energy markets. The second part discusses developing technologies to strengthen the use of the grid in energy markets. System volatility and economic impact introduced by the intermittency of wind and solar generation are also addressed. The third part focuses on stochastic applications, exploring new approaches of handling uncerta nty in Security Constrained Unit Commitment (SCUC) as well as the reserves needed for power system operation. The fourth part provides ongoing efforts of utilizing transmission facilities ...

  17. Marketing active transportation to school to improve children's health: Utilizing parental perspectives from an inner-city environment.

    Science.gov (United States)

    Royne, Marla B; Ivey, Stephanie S; Levy, Marian; Fox, Alexa K; Roakes, Susan L

    2016-01-01

    Thirty years ago, nearly half of the children in the United States walked or rode their bikes to school. Today, less than 15% of children actively commute to school. With the growing obesity epidemic, encouraging children to walk or bike to school has become a national priority. This research examines factors that influence parental decisions allowing their children to walk to school in an urban environment to identify effective marketing and communication strategies to reach those parents. Results indicate differences in parental perspectives across populations; suggestions for effectively marketing the Safe Routes to School program to minority populations are provided.

  18. A QUALITATIVE RESEARCH REGARDING THE MARKETING COMMUNICATION TOOLS USED IN THE ONLINE ENVIRONMENT

    OpenAIRE

    POP Nicolae Al.; ACATRINEI Carmen

    2011-01-01

    Starting from the meaning of the communication process in marketing, the authors try to identify its role in assuring the continuity of the management process in what concerns the relationships between all the partners of the company, on the long term. An emphasis is made on the role of online communication and its tools in relationship marketing. In order to validate some of the mentioned ideas the authors have chosen to undertake a qualitative marketing research among the managers of some R...

  19. Managing the marketing function for advanced nurse practitioners in a managed care environment.

    Science.gov (United States)

    Pakis, S

    1997-09-01

    Delivering quality, cost-efficient health care is a desired service in the health care market today. Advanced nurse practitioners are positioned to deliver this product. The key in today's market is clearly defining the product, identifying the customers of the product, and crafting the message for each customer. The development of marketing strategies to address each of the above points will assist an organization in targeting resources and evaluating the effectiveness of the message being delivered.

  20. Probiotic formulations and applications, the current probiotics market, and changes in the marketplace: a European perspective.

    Science.gov (United States)

    Saxelin, Maija

    2008-02-01

    Europe is a multicultural continent where the consumption of fermented milks has traditionally been high in several countries. Thus, it is no wonder that the market for fermented dairy products with probiotic bacteria has been successful. The market for food applications of probiotics is clearly larger than that for probiotics sold in capsules, sachets, and other pharmaceutical forms. Yogurt-type drinks are the fastest-growing product category, but the diversity of probiotic food applications is not limited to milk-based products. Probiotic fruit juices, berry soups, and soy- and cereal-based fermented products are also sold. Some probiotic strains that are successful in Europe are marketed globally, but there is also a variety of local probiotic strains that are key players in their limited markets. The health messages of probiotic products have focused mainly on general well-being and support of gastrointestinal microbiota. However, because of newly accepted regulation from the European Union regarding health claims, such claims will be evaluated officially, which may substantially change their content. However, more-specific product claims may also appear on the market. This article describes trends and phenomena in mainly the food sector, which covers the most-successful probiotic applications, but food supplements are also discussed.

  1. MARKETING IN THE CONSTRUCTION INDUSTRY: STATE OF KNOWLEDGE AND CURRENT TRENDS

    Directory of Open Access Journals (Sweden)

    GIOVANNA NARANJO

    2011-01-01

    Full Text Available Las empresas del sector de la construcción son conscientes de la importancia de vincular la comercialización (o marketing a las funciones primordiales de la empresa, como respuesta ante la necesidad de adaptarse a los continuos cambios del sector, satisfacer las demandas de sus clientes, ser competitivos y mejorar su estrategia de negocio. El presente artículo presenta los resultados obtenidos del análisis cuantitativo y cualitativo del estado actual de conocimiento del marketing en el sector de la construcción. El estudio se realizó mediante una búsqueda bibliométrica y el posterior procesamiento y análisis de los artículos encontrados. A pesar de los esfuerzos realizados en la última década, es difícil generalizar cómo aplicar el marketing en las empresas del sector de la construcción debido a las particularidades del sector. Sin embargo, existe un abanico de posibles estrategias que pueden ser usadas; una vez las empresas conozcan las necesidades de los clientes serán capaces de escoger las estrategias que deben aplicar. Se proponen futuras líneas de investigación como la implementación del marketing, diferenciación del marketing de acuerdo con el tipo de cliente, y aplicación de las tecnologías y sistemas de información.

  2. Current Challenges for Healthcare Services and the Opportunities Created by the Marketing Abilities

    Science.gov (United States)

    Purcărea, T; Purcărea, LV; Raţiu, M

    2008-01-01

    Life is changing dramatically, market position as part of life is becoming more and more important, and marketing, considered a key cultural architect of nowadays that involves voluntary relation exchanges between the communicating partners, is placing the patient in the center of most adequate action towards the medical future which represents his life quality. We think that the moment has come to resort to marketing as a new method to identify innovation opportunities in healthcare services' delivery, considering that the high quality of healthcare services, answering to demands of healthcare systems' consumers, represents a well recognized priority for the European citizens. Consequently, the model of ‘healthcare business’ has to rely on the value for patient by creating competition concerning the results at medical condition level. PMID:20108474

  3. Current challenges for healthcare services and the opportunities created by the marketing abilities.

    Science.gov (United States)

    Popa, Florian; Purcărea, Theodor; Purcărea, Victor Lorin; Raţiu, Monica

    2008-01-01

    Life is changing dramatically, market position as part of life is becoming more and more important, and marketing, considered a key cultural architect of nowadays that involves voluntary relation exchanges between the communicating partners, is placing the patient in the center of most adequate action towards the medical future which represents his life quality. We think that the moment has come to resort to marketing as a new method to identify innovation opportunities in healthcare services' delivery, considering that the high quality of healthcare services, answering to demands of healthcare systems' consumers, represents a well recognized priority for the European citizens. Consequently, the model of "healthcare business" has to rely on the value for patient by creating competition concerning the results at medical condition level.

  4. A Market-Oriented Programming Environment and Its Application to Distributed Multicommodity Flow Problems

    Science.gov (United States)

    1992-10-01

    studied framework for coordinating decentralized decision pro- cesses with minimal communication. WALRAS is a general "market- oriented programming...Pr9sc.ibed byi AN IP i ifl1 8 Table of Contents 1. The WALRAS Project .............................................................. 1 2. Distributed Resource...4 4. WALRAS ............................................................................. 7 4.1 Market Configuration and Equilibrium

  5. Emissions impacts of wind and energy storage in a market environment.

    Science.gov (United States)

    Sioshansi, Ramteen

    2011-12-15

    This study examines the emissions impacts of adding wind and energy storage to a market-based electric power system. Using Texas as a case study, we demonstrate that market power can greatly effect the emissions benefits of wind, due to most of the coal-fired generation being owned by the two dominant firms. Wind tends to have less emissions benefits when generators exercise market power, since coal-fired generation is withheld from the market and wind displaces natural gas-fired generators. We also show that storage can have greater negative emissions impacts in the presence of wind than if only storage is added to the system. This is due to wind increasing on- and off-peak electricity price differences, which increases the amount that storage and coal-fired generation are used. We demonstrate that this effect is exacerbated by market power.

  6. Hotel Social Media Marketing Strategy under the New Market Environment%新市场环境下的酒店社交媒体营销

    Institute of Scientific and Technical Information of China (English)

    夏雯婷

    2015-01-01

    互联网技术和移动应用的发展极大地改变了人们的生活,令酒店消费者行为模式发生了重大改变。市场环境的变化促使酒店无法再固守传统的市场营销策略,越来越多的酒店开始采用和重视社交媒体营销。在新形势下,应努力发挥酒店社交媒体的营销功能,以此提升酒店的口碑,扩散酒店的良好形象。%The development of Internet technology and mobile applications has greatly influenced people's life, which makes hotel consumers undergo tremendous changes. The change of the market environment makes more and more hotels began to use and pay attention to social media marketing. Under the new situation, efforts should be made to develop hotel's social media marketing functions, to improve the hotel reputation and a good image of hotel..

  7. Social Media and Marketing Education: A Review of Current Practices in Curriculum Development

    Science.gov (United States)

    Brocato, E. Deanne; White, Nathan James; Bartkus, Kenneth; Brocato, Ashley Ann

    2015-01-01

    Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to…

  8. Loyalty program: current content, types and methods of realization at B2C market

    Directory of Open Access Journals (Sweden)

    Nehaenko Ekaterina

    2015-11-01

    Full Text Available The article is devoted to researching the content of the key concepts for partnership relations marketing – customer loyalty. It presents the results of scientific-theoretical substantiation of the typical structure and methods of implementation of loyalty programs in retail.

  9. College Students' Attitudes & Responses toward the Current Economy and Its Implications for Marketing Managers

    Science.gov (United States)

    Gray, Lauren; Lamanette, Michelle; Silva, Alberto; Budden, Michael C.

    2009-01-01

    Since the early months of 2009, the undeniable woes of the economy are being felt by many. With a record number of corporate closings, rising unemployment and the crises in the financial markets, this may prove to be a difficult year for many. This paper uses empirical evidence collected from Southeastern Louisiana University students to learn how…

  10. Social Media and Marketing Education: A Review of Current Practices in Curriculum Development

    Science.gov (United States)

    Brocato, E. Deanne; White, Nathan James; Bartkus, Kenneth; Brocato, Ashley Ann

    2015-01-01

    Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to…

  11. Segmentation based on sources of marketing intelligence, marketing intelligence quotient and business characteristics in software industry

    OpenAIRE

    ÖZTÜRK, Selen; OKUMUŞ, Abdullah; MUTLU, Feride

    2015-01-01

    In today’s competitive environment, managers desperately need information to make effective decisions. Marketing intelligence system supplies this information to marketing executives. It consists of current information on developments in marketing environment that helps managers to prepare and adjust marketing plans. This information can be obtained from many sources. In this study, it is aimed to determine whether software companies are clustered into different segments according t...

  12. Distributed generation in European electricity markets. Current challenges and future opportunities

    Energy Technology Data Exchange (ETDEWEB)

    Ropenus, S. (Technical Univ. of Denmark, Risoe National Lab. for Sustainable Energy. Systems Analysis Div., Roskilde (Denmark))

    2010-07-01

    This Ph.D. thesis studies the role of distributed generation in European electricity markets. It focuses primarily on the interactions of economics and policy with the aim of contributing to the understanding of how distributed generation is embedded in the present regulatory and market framework, which barriers exist, and which role it may possibly play in the future. To capture the interdisciplinarity of the topic, a combination of qualitative and quantitative methods is applied. Subsequent to the identification of barriers, this thesis turns to the microeconomic perspective on the interplay of vertical structure, regulation and distributed generation. This is done through the application of quantitative methods in the form of partial equilibrium models focusing on the effects induced by the vertical structure of the network operator, either a combined operator or a distribution system operator, in a market with small distributed producers. In areas where the promotion of renewable energy sources and combined heat and power has induced a substantial increase in distributed generation, new challenges in system integration arise. In particular, high levels of generation from intermittent energy sources, such as wind, add to the complexity of network operation and control, which can hardly be tackled with the present 'fit and forget' approach. The conclusion is that distributed generation has great potential to enhance competitiveness, sustainability and security of supply in European electricity markets. A prerequisite is the removal of market and regulatory barriers, taking the interdependencies of vertical structure, support mechanisms and network access into account. In the future, higher penetration levels of distributed generation necessitate changes in the power system and the adoption of new technologies, where hydrogen production by grid connected electrolysis constitutes one example. (LN)

  13. The Impact of Foreign Direct Investment (FDI on the Environment: Market Perspectives and Evidence from China

    Directory of Open Access Journals (Sweden)

    Jiajia Zheng

    2017-03-01

    Full Text Available Foreign direct investment (FDI may have a positive effect on the level of pollution in host countries, as described by the pollution haven hypothesis (PHH. However, this kind of effect may depend on the economic conditions in host countries. In this study, we conduct research on the FDI’s effect on China’s CO2 emissions during the market-oriented reform. The results are as follows. Firstly, FDI directly promotes China’s CO2 emissions. Secondly, with market-oriented reform, this positive effect from FDI is lowering year by year, which indicates that the market-oriented reform could alleviate the positive effect of FDI on China’s CO2 emissions. Thirdly, as China’s market-oriented reform was implemented gradually from experimental zones to the whole country, regional market development is uneven, and as such so is FDI’s effect on local CO2 emissions. Provinces in the eastern area generally evidenced higher market development and lower CO2 emissions from FDI, while four provinces in west area evidenced both lower market development and higher CO2 emissions from FDI.

  14. EVALUATION OF MARKETABLE LEAF YIELD OF FLUTED PUMPKIN IN DIFFERENT ENVIRONMENTS USING ADDITIVE MAIN EFFECTS AND MULTIPLICATIVE INTERACTION (AMMI MODEL

    Directory of Open Access Journals (Sweden)

    Fayeun L. Stephen

    2016-01-01

    Full Text Available This study was conducted to determine the yield stability and to analyse the Genotype by Environment Interaction (GEI of twenty five genotypes of fluted pumpkin genotypes. The experiment was laid out in a randomized complete block design (RCBD with three replications under four environments using Additive Main effects and Multiplicative Interaction (AMMI analysis. The mean squares of the analysis of variance revealed significant genotype, environment and GEI on marketable leaf yield per plant. AMMI analysis revealed that the major contributions to treatment sum of squares were environments (3.24%, GEI (46.90% and genotypes (49.70%, respectively, suggesting that the marketable leaf yield of the genotypes were under the major genotypic effects of GEI. The first two principal component axes (PCA 1 and 2 cumulatively contributed 93.50% of the total GEI and were significant (p ≤ 0.01. The biplot accounted for 85.82% of the total variation. The AMMI model identified genotypes Ftn44, Ftk20, and Fts34 as most stable, while Fta39 with highest yield (398.80g/plant had the largest negative interaction. The best genotype with respect to Abeokuta location was Ftw21 while Fta39 was the best for Akure area. Therefore, these genotypes can be recommended according to their specific adaptation areas. Abeokuta in the 2012 and 2013 had positive interaction values of 14.38 and 9.46 respectively whereas Akure in 2012 and 2013 recorded negative interaction values of -5.03 and -18.81 respectively. Akure 2013 was the most discriminating environment and had the highest mean yield thus it is considered as a very good environment for cultivation of fluted pumpkin for marketable leaf yield.

  15. Natural gas market review 2008 - optimising investments and ensuring security in a high-priced environment

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2008-09-18

    Over the last 18 months, natural gas prices have continued to rise steadily in all IEA markets. What are the causes of this steady upward trend? Unprecedented oil and coal prices which have encouraged power generators to switch to gas, together with tight supplies, demand for gas in new markets and delayed investments all played a role. Investment uncertainties, cost increases and delays remain major concerns in most gas markets and are continuing to constitute a threat to long-term security of supply. A massive expansion in LNG production is expected in the short term to 2012, but the lag in LNG investment beyond 2012 is a concern for all gas users in both IEA and non-IEA markets. Despite this tight market context, regional markets continue on their way to globalisation. This tendency seems irreversible, and it impacts even the most independent markets. Price linkages and other interactions between markets are becoming more pronounced. This publication addresses these major developments, assessing investment in natural gas projects (LNG, pipelines, upstream), escalating costs, the activities of international oil and gas companies, and gas demand in the power sector. In addition, the publication includes data and forecasts on OECD and non-OECD regions to 2015 and in-depth reviews of five OECD countries and regions including the European Union. It also provides analysis of 34 non-OECD countries in South America, the Middle East, Africa, and Asia, including a detailed assessment of the outlook for gas in Russia, as well as insights on new technologies to deliver gas to markets.

  16. The influence of changes in the market environment on economic production characteristics of Pangasius farming in the Mekong Delta (Vietnam)

    OpenAIRE

    Tu, V.B.; D'Haese, M.; Speelman, S.; D'Haese, L.

    2010-01-01

    The Mekong Delta in Vietnam has become an important production area for pangasius. The importance of the sector in providing an income to many households means that it is relevant to study its economic production characteristics. In this article we use a stochastic cost frontier model to assess the adaptability of the sector. We are particularly interested in the effect of the changing market environment and the exponential growth of the sector on the evolution of production characteristics. ...

  17. Pulga (Flea Market) Contributions to the Retail Food Environment of Colonias in the South Texas Border Region

    OpenAIRE

    Dean, Wesley R; Joseph R. Sharkey; St. John, Julie

    2011-01-01

    Accounts of the retail food environment have been limited by research that focused on supermarkets, grocery stores and restaurants as the principal food sources for consumers. Little is known about alternative retail food-sources, especially in rural and underserved areas such as the colonias along the South Texas border with Mexico. Many colonias are located near pulgas (flea markets). This is the first study to examine this alternative food source for colonia residents. This study's purpose...

  18. Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment

    Directory of Open Access Journals (Sweden)

    Rašticová Martina

    2011-09-01

    Full Text Available In this period of increasing competition among universities and demographic decline in the Czech Republic, every manager working within the academic sphere must focus on optimizing the marketing activities of tertiary education. The aim of this study is to analyze the methods and styles of marketing communications universities and their faculties use when communicating with prospective students. The paper identifies procedures which help to optimize the choice, combination and connection of elements and activities of the marketing communications mix in relation with prospective students. A semi-structured interview and questionnaire method were used to achieve the research objective. The study concludes by discussing the research outcomes. Also, practical recommendations are discussed and interpreted and proposals are presented for further research into the marketing strategy of Czech universities and their faculties.

  19. Assessing Perceived Knowledge Creation: The Role of Organizational Knowledge and Market Environment

    Directory of Open Access Journals (Sweden)

    Khalid Abdul Wahid

    2016-06-01

    Full Text Available The purpose of this research is to investigate the impact of organizational knowledge factors and market knowledge factors on knowledge creation among Thai innovative companies. 464 questionnaires were distributed to Thai innovative companies registered under the National Innovation Agency (NIA and 217 were returned. Structural Equation Modelling (SEM is used to determine the effect of two sets of knowledge creation sources: organizational knowledge (social interaction, organizational routines and information system and market knowledge (customer orientation, competitor orientation and supplier orientation on knowledge creation (product and service outcome, process outcome and market outcome. The results indicated that the integration of organizational knowledge and market knowledge is the main driver of knowledge creation. Furthermore, the findings suggest that social interaction and customer orientation are the most significant predictors of knowledge creation. This study provides an empirical analysis on the importance of different sources of knowledge in the knowledge creation process in SMEs and its impact on companies’ innovative knowledge outcomes.

  20. Market potential analysis of value propositions related to projector-sensor technology in hospitality environment

    OpenAIRE

    2014-01-01

    The research task of this Master’s Thesis is to define and analyze potential markets related of projector-sensor technology in hospitality industry and to define service concepts and business ecosystems related to projector-sensor technology. From an academic point of view this study aims to participate in discussion around the concepts of customer value and business ecosystem. This is done by analyzing market potential of a value proposition through business biosphere -framework. The ke...

  1. GLOBAL WOOD PELLET INDUSTRY AND MARKETCURRENT DEVELOPMENTS AND OUTLOOK

    Energy Technology Data Exchange (ETDEWEB)

    Thrän, Daniela; Peetz, David; Schaubach, Kay; Trømborg, Erik; Pellini, Alessandro; Lamers, Patrick; Hess, J. Richard; Schipfer, Fabian; Hektor, Bo; Olsson, Olle; Bruce, Lena; Stelte, Wolfgang; Proskurina, Svetlana; Heinimo, Jussi; Benedetti, Luca; Mai-Moulin, Thuy; Junginger, Martin; Craggs, Laura; Wild, Michael; Murray, Gordan; Diaz-Chavez, Rocio; Thiermann, Ute; Escobar, F. J.; Goldemberg, J.; Coelho, S. T.

    2017-06-01

    The wood pellet use in the heating and electricity sector has recorded a steady growth in the last years. IEA bioenergy task 40 carried out an update of the situation on the national pellet markets in the most relevant pellet producing countries and the global development as well. Various country specific data is collected and compiled for more than 30 countries, containing updated information about regulatory framework, production, consumption, price trends, quality standards and trade aspects. The analysis confirmed the positive development in terms of production and consumption of wood pellets in almost all countries. In 2015 more than 26 Mt of wood pellets have been produced and consumed worldwide. Technologies and markets become more mature. Increased international pellet trade needs to be supported by adequate frame condition not only for commerce, but also with regard to sustainability issues.

  2. Stochastic Electric Power Generation Unit Commitment in Deregulated Power Market Environment

    Directory of Open Access Journals (Sweden)

    F. Gharehdaghi

    2012-03-01

    Full Text Available Utilities participating in deregulated markets observe increasing uncertainty in load (i.e., demand for electric power and prices for fuel and electricity on spot and contract markets. This study proposes a new formulation of the unit commitment problem of electric power generators in a restructured electricity market. Under these conditions, an electric power generation company will have the option to buy or sell from a power pool in addition to producing electricity on its own. The unit commitment problem is expressed as a stochastic optimization problem in which the objective is to maximize expected profits and the decisions are required to meet the standard operating constraints. Under the assumption of competitive market and price taking, it is depicted that the unit commitment schedule for a collection of N generation units can be solved by considering each unit separately. The volatility of the spot market price of electricity is represented by a stochastic model. This paper uses probabilistic dynamic programming to solve the stochastic optimization problem pertaining to unit commitment. It is shown that for a market of 150 units the proposed unit commitment can be accurately solved in a reasonable time by using the normal, Edgeworth, or Monte Carlo approximation methods.

  3. ANDREEA NICOLĂESCU, The Work-Life Balance in Current EU Labour Market Policies

    Directory of Open Access Journals (Sweden)

    CRISTINA LEOVARIDIS

    2011-01-01

    Full Text Available A work-life balance is one of the factors that increases an employee's individual satisfaction, leading to higher economic performance, an aspect that is found in most EU strategic documents dealing with the labour market. Focusing on gender differences, the article carries out a comparative analysis of the situation in EU Member States, on several dimensions: working time, flexible work arrangements, providing opportunities for assuming different domestic responsibilities etc.

  4. Impacts of the current economic crisis on Southeast Asian labour markets

    OpenAIRE

    John Walsh

    2010-01-01

    Southeast Asian labour markets are characterized by the diversity of the countries of which they are part and by the historical antecedents of colonialism that have largely given them their nature. Most have adopted a form of the export-oriented, import-substituting low labour cost manufacturing paradigm of economic development known as the East Asian Economic Model (EAEM). Having already passed through the Asian Financial Crisis of 1997 and its disruptive effects, workers in the region are f...

  5. Marketing of research institutes in view of current organizational and legal regulations

    Directory of Open Access Journals (Sweden)

    Anna Slotorsz

    2013-03-01

    Full Text Available The paper aims to describe in a synthetic way some issues related to the marketing activity of R&D organizations in view of legal acts regulating the functioning of the state owned R&D organizations. The authors have analyzed some regulations related to research institutes and their activities, regulations specifying criteria and procedures of granting of a scientific category to a R&D unit as well as principals of financing of the science and regulations related to the operations of certifying units. Basing on this analysis the authors have elaborated a set of marketing goals of the R&D organizations, a list of their stakeholders and of specific marketing tools both accessible in view of the rules and regulations in force and effective from the point of view of parametric evaluation of the R&D organizations. Among the analyzed tools there are the following: issues related to publications, organization of conferences, seminars and popularizing events, organization of education and training courses, internal policies related to intellectual property protection, internal policies related to technology transfer, membership in international organizations and applied quality policies.

  6. ABOUT THE STATE OF THE WORLD WHEAT MARKET AT THE CURRENT STAGE

    Directory of Open Access Journals (Sweden)

    Pogorelyy M.U.

    2013-11-01

    Full Text Available The author considers the Phillips curve in the historical aspect. In the article there is a mention that there were examples when the Phillips curve was not confirmed. Then the author goes on to describe the post-crisis economic situation. The author refers to the food problem as a global problem, which has been designated in the papers of the Club of Rome. Then the author characterizes world wheat production for the period 2003-2013. The author gives an example that shows the volatility of the wheat market (CBOT. The author explains why he uses quotations of forward contracts, and not in the spot market. The author scrutinizes the quotations of CBOT wheat futures contracts in the paper. The author substantiates the need for an econometric model in the research process of futures CBOT wheat prices. The author justifies the chosen scientific approach that defines the methods of research and research model. The author uses econometric approach in the paper. The author uses linear regression as a method of the research. The author creates the equation of linear regression using the software. The author makes a conclusion that there is a certain linear relationship between the price of the futures contract CBOT wheat and the level of unemployment in the United States during the period. The author verifies the effect of Phillips curve. Results of this paper allow the analyst to make informed pricing decisions on the organized market of wheat trade in the medium term.

  7. Conductor of high electrical current at high temperature in oxygen and liquid metal environment

    Energy Technology Data Exchange (ETDEWEB)

    Powell, IV, Adam Clayton; Pati, Soobhankar; Derezinski, Stephen Joseph; Lau, Garrett; Pal, Uday B.; Guan, Xiaofei; Gopalan, Srikanth

    2016-01-12

    In one aspect, the present invention is directed to apparatuses for and methods of conducting electrical current in an oxygen and liquid metal environment. In another aspect, the invention relates to methods for production of metals from their oxides comprising providing a cathode in electrical contact with a molten electrolyte, providing a liquid metal anode separated from the cathode and the molten electrolyte by a solid oxygen ion conducting membrane, providing a current collector at the anode, and establishing a potential between the cathode and the anode.

  8. The average direct current offset values for small digital audio recorders in an acoustically consistent environment.

    Science.gov (United States)

    Koenig, Bruce E; Lacey, Douglas S

    2014-07-01

    In this research project, nine small digital audio recorders were tested using five sets of 30-min recordings at all available recording modes, with consistent audio material, identical source and microphone locations, and identical acoustic environments. The averaged direct current (DC) offset values and standard deviations were measured for 30-sec and 1-, 2-, 3-, 6-, 10-, 15-, and 30-min segments. The research found an inverse association between segment lengths and the standard deviation values and that lengths beyond 30 min may not meaningfully reduce the standard deviation values. This research supports previous studies indicating that measured averaged DC offsets should only be used for exclusionary purposes in authenticity analyses and exhibit consistent values when the general acoustic environment and microphone/recorder configurations were held constant. Measured average DC offset values from exemplar recorders may not be directly comparable to those of submitted digital audio recordings without exactly duplicating the acoustic environment and microphone/recorder configurations.

  9. THE CHALLENGES FOR MARKETING DISTANCE EDUCATION IN ONLINE ENVIRONMENT An Integrated Approach

    Directory of Open Access Journals (Sweden)

    Reweved by Natalija LEPKOVA

    2009-10-01

    Full Text Available Distance education, or distance learning, is a field ofeducation that focuses on the pedagogy and andragogy,technology, and instructional systems design that aim todeliver education to students who are not physically "on site".According to the U.S. Department of Agriculture, ―is a processto create and provide access to learning when the source ofinformation and the learners are separated by time anddistance, or both.‖ In other words, distance learning is theprocess of creating an educational experience of equalqualitative value for the learner to best suit their needsoutside the classroom. Rather than attending courses inperson, teachers and students may communicate at times oftheir own choosing by exchanging printed or electronic media,or through technology that allows them to communicate inreal time and through other online ways.The purpose of marketing is to understand trends in the field and customer needs in aglobal marketplace. In this case the customers are students and they could be called as a ―kings‖ of the market. This is a challenge with online learning because the field is in a constant state of development. Marketing online education programs is becoming more of a necessity as global competition increases. To be on time and in a right place-this is the target of distance learning marketing. 37 authors wrote 22 chapters from different 17 universities in 6 countries.This book is divided into six sections, each dealing with a different aspect of marketing for distance learning programs: strategic framework of marketing for open and distance learning programs; advertising, promotion, intellectual property issues and collaborativedistance education; marketing in global context; marketing of language teaching via distance and online programs; three specific case studies from Turkey; lessons learned and literature review.Strategic Framework of Marketing For Open And Distance Learning ProgramsIn the first chapter

  10. Plastics, the environment and human health: current consensus and future trends

    OpenAIRE

    Richard C. Thompson; Moore, Charles J.; Frederick S Vom Saal; Swan, Shanna H.

    2009-01-01

    Plastics have transformed everyday life; usage is increasing and annual production is likely to exceed 300 million tonnes by 2010. In this concluding paper to the Theme Issue on Plastics, the Environment and Human Health, we synthesize current understanding of the benefits and concerns surrounding the use of plastics and look to future priorities, challenges and opportunities. It is evident that plastics bring many societal benefits and offer future technological and medical advances. However...

  11. Plastics, the environment and human health: current consensus and future trends

    OpenAIRE

    Thompson, Richard C.; Moore, Charles J.; vom Saal, Frederick S.; Swan, Shanna H.

    2009-01-01

    Plastics have transformed everyday life; usage is increasing and annual production is likely to exceed 300 million tonnes by 2010. In this concluding paper to the Theme Issue on Plastics, the Environment and Human Health, we synthesize current understanding of the benefits and concerns surrounding the use of plastics and look to future priorities, challenges and opportunities. It is evident that plastics bring many societal benefits and offer future technological and medical advances. However...

  12. Internet marketing

    OpenAIRE

    2009-01-01

    In the bachelor thesis are introduced theoretical concepts of the Internet and marketing, accented the need of marketing mix along with its specifics of the internet environment. Next is interpreted which tools can be used for marketing of firms and which marketing instruments are to be deployed. Final chapter illustrates socio-demographics of Czech internet users along with media market allocation from the perspective of all media as well as in the segment of the Internet.

  13. The Role of Marketing in Adult Permanent Vocational Training in the Context of the Current Economy

    Directory of Open Access Journals (Sweden)

    Geanina COLAN

    2009-01-01

    Full Text Available The problem of permanent vocational training is important in sustaining thevocational conversion of the working class. A change of views and mentality isdesirable regarding vocational training, in the sense that people need to be moreaware of the importance of permanent learning, more motivated in order tobroaden their horizon and more willing to develop their professional skills. Thelabour market in Romania has suffered important changes due to the economictransition process, which has been materialized especially on the level ofreducing the number of active workers and of employees, thus maintaining arelatively constant rate of unemployment and affecting the labour marketingespecially by a limited number of jobs.

  14. Internet marketing directed at children on food and restaurant websites in two policy environments.

    Science.gov (United States)

    Kent, M Potvin; Dubois, L; Kent, E A; Wanless, A J

    2013-04-01

    Food and beverage marketing has been associated with childhood obesity yet little research has examined the influence of advertising policy on children's exposure to food/beverage marketing on the Internet. The purpose of this study was to assess the influence of Quebec's Consumer Protection Act and the self-regulatory Canadian Children's Food and Beverage Advertising Initiative (CAI) on food manufacturer and restaurant websites in Canada. A content analysis of 147 French and English language food and restaurant websites was undertaken. The presence of child-directed content was assessed and an analysis of marketing features, games and activities, child protection features, and the promotion of healthy lifestyle messages was then examined on those sites with child-directed content. There were statistically no fewer French language websites (n = 22) with child-directed content compared to English language websites (n = 27). There were no statistically significant differences in the number of the various marketing features, or in the average number of marketing features between the English and French websites. There were no fewer CAI websites (n = 14) with child-directed content compared to non-CAI websites (n = 13). The CAI sites had more healthy lifestyle messages and child protection features compared to the non-CAI sites. Systematic surveillance of the Consumer Protection Act in Quebec is recommended. In the rest of Canada, the CAI needs to be significantly expanded or replaced by regulatory measures to adequately protect children from the marketing of foods/beverages high in fat, sugar, and sodium on the Internet. Copyright © 2012 The Obesity Society.

  15. Marketing marketing

    OpenAIRE

    Alsem, K.J.

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede branding en onderscheidende zichtbaarheid juist van belang. Met de groei van big data en het belang van onbewust gedrag, zullen vooral die marketeers in de toekomst succesvol zijn die de consument het b...

  16. North Atlantic Current and European environments during the declining stage of the last interglacial

    Science.gov (United States)

    Müller, Ulrich C.; Kukla, George J.

    2004-12-01

    This paper provides a tentative reconstruction of environmental shifts in Europe associated with changes of the North Atlantic Current and related meridional sea-surface temperature (SST) gradients. During most of the Eemian interglacial (ca. 126 115 ka), the North Atlantic Current extended far north into the Nordic Seas and European environments were comparable to those of the Holocene. However, ca. 115 ka an SST drop in the Nordic Seas marked a southward displacement of the North Atlantic Current. This hydrographic shift was associated with substantial cooling in northern Europe and drier conditions in the Mediterranean region. The polar timberline retreated southward from 69°N in northernmost Scandinavia to 52°N in central Europe, and thermophilous deciduous trees became extinct north of the 48th parallel. Woodlands persisted in southern Europe for another 5 k.y. well into marine isotope substage 5d. These conditions indicate steep vegetation and climate gradients at the inception of the last glacial.

  17. Unbundling the retail gas market: Current activities and guidance for serving residential and small customers

    Energy Technology Data Exchange (ETDEWEB)

    Costello, K.W.; Lemon, J.R.

    1996-05-01

    The restructuring of retail gas services has followed a typical pattern for previously heavily regulated industries: large customers are initially given rights to purchase unbundled services from different entities, with the same rights dispersed over time to smaller customers. For about ten years now industrial customers in most states have been able to {open_quotes}play the market{close_quotes}. Since the passage of the Federal Energy Regulatory Commission (FERC) Order 636 in 1992, interest has centered on expanding service unbundling to small retail customers, including residential customers. Importantly, the Order prohibited pipelines from providing bundled sales service. This is not surprising - in the telecommunications industry, for example, the unbundling of wholesale services was a strong stimulant for developing competition in the local exchange market. The push for small-customer service unbundling has derived from the basic but politically attractive idea that all retail customers should directly benefit from competitive forces in the natural gas industry. When one looks at the movement of prices since 1985, it is easy to see that large retail customers have enjoyed more favorable prices than other retail customers. For example, over the period 1985 to 1994 gas prices to industrial customers and electric utilities fell around 23 percent and 36 percent, respectively. In comparison, gas prices to residential customers increased by around 5 percent while gas prices to commercial customers decreased slightly by about 1 percent. This report examines various aspects of unbundling to small retail gas customers, with special emphasis on residential customers.

  18. Unbundling the retail gas market: Current activities and guidance for serving residential and small customers

    Energy Technology Data Exchange (ETDEWEB)

    Costello, K.W.; Lemon, J.R.

    1996-05-01

    The restructuring of retail gas services has followed a typical pattern for previously heavily regulated industries: large customers are initially given rights to purchase unbundled services from different entities, with the same rights dispersed over time to smaller customers. For about ten years now industrial customers in most states have been able to {open_quotes}play the market{close_quotes}. Since the passage of the Federal Energy Regulatory Commission (FERC) Order 636 in 1992, interest has centered on expanding service unbundling to small retail customers, including residential customers. Importantly, the Order prohibited pipelines from providing bundled sales service. This is not surprising - in the telecommunications industry, for example, the unbundling of wholesale services was a strong stimulant for developing competition in the local exchange market. The push for small-customer service unbundling has derived from the basic but politically attractive idea that all retail customers should directly benefit from competitive forces in the natural gas industry. When one looks at the movement of prices since 1985, it is easy to see that large retail customers have enjoyed more favorable prices than other retail customers. For example, over the period 1985 to 1994 gas prices to industrial customers and electric utilities fell around 23 percent and 36 percent, respectively. In comparison, gas prices to residential customers increased by around 5 percent while gas prices to commercial customers decreased slightly by about 1 percent. This report examines various aspects of unbundling to small retail gas customers, with special emphasis on residential customers.

  19. Rural Medicare Advantage Market Dynamics and Quality: Historical Context and Current Implications.

    Science.gov (United States)

    Kemper, Leah; Barker, Abigail R; Wilber, Lyndsey; McBride, Timothy D; Mueller, Keith

    2016-07-01

    Purpose. In this policy brief, we assess variation in Medicare’s star quality ratings of Medicare Advantage (MA) plans that are available to rural beneficiaries. Evidence from the recent Centers for Medicare & Medicaid Services (CMS) quality demonstration suggests that market dynamics, i.e., firms entering and exiting the MA marketplace, play a role in quality improvement. Therefore, we also discuss how market dynamics may impact the smaller and less wealthy populations that are characteristic of rural places. Key Data Findings. (1) Highly rated MA plans serving rural Medicare beneficiaries are more likely to be health maintenance organizations (HMOs) and local preferred provider organizations (PPOs), as opposed to regional PPOs. HMOs and local PPOs may be better able to improve their quality scores strategically in response to the bonus payment incentive due to existing internal monitoring mechanisms. (2) On average, the rural enrollment rate is lower in plans with higher quality scores (59 percent) than the corresponding urban rate (71 percent). This differential is likely due, in part, to lack of availability of highly rated plans in rural areas: 17.8 percent of rural counties lacked access to a plan with four or more (out of five) stars, while just 3.7 percent of urban counties lacked such access. (3) MA plans with high quality scores have been operating longer, on average, and have a lower percentage of rural counties within their contract service areas than plans with lower quality scores.

  20. Fuzzy Modeling of Client Preference in Data-Rich Marketing Environments

    NARCIS (Netherlands)

    M. Setnes; U. Kaymak (Uzay)

    2000-01-01

    textabstractAdvances in computational methods have led, in the world of financial services, to huge databases of client and market information. In the past decade, various computational intelligence (CI) techniques have been applied in mining this data for obtaining knowledge and in-depth

  1. Social Marketing for the Environment: An Assessment of Theory and Practice

    Science.gov (United States)

    Takahashi, Bruno

    2009-01-01

    Social marketing has emerged in the last decades as a popular behavior change approach. Its application has produced mixed results, but the noticeable increase in its application in the environmental arena calls for an assessment of its development. This study presents an analysis of such development in both theory and practice. Results suggest…

  2. Targeted Food Marketing to Youth: Engaging Professionals in an Online Environment

    Science.gov (United States)

    Katras, Mary Jo; Kunkel, Kelly; Croymans, Sara R.; Routh, Brianna; Schroeder, Mary; Olson, Carrie Ann

    2014-01-01

    The use of technology provides unique ways to create an engaged online community of learning for professionals that can be integrated into existing and future Extension programming. The Targeted Food Marketing to Youth online professional development course uses strategies and tools to create and support an engaged online community.

  3. Tracking the market: dynamic pricing and learning in a changing environment

    NARCIS (Netherlands)

    Boer, den Arnoud V.

    2015-01-01

    Dynamic pricing of commodities without knowing the exact relation between price and demand is a much-studied problem. Most existing studies assume that the parameters describing the market are constant during the selling period. This severely reduces their practical applicability, since, in reality,

  4. Social Marketing for the Environment: An Assessment of Theory and Practice

    Science.gov (United States)

    Takahashi, Bruno

    2009-01-01

    Social marketing has emerged in the last decades as a popular behavior change approach. Its application has produced mixed results, but the noticeable increase in its application in the environmental arena calls for an assessment of its development. This study presents an analysis of such development in both theory and practice. Results suggest…

  5. International Commodity Markets, Local Food Prices and Environment in West Africa

    Science.gov (United States)

    Brown, M. E.; Hintermann, B.; Higgins, N.

    2008-12-01

    The recent massive increase in food and energy prices in the past five years, coupled with the awareness of the long term challenges of climate change to small holder agriculture in Africa has brought the issue of food security for the world's poorest people to the forefront once again. Asymmetric and limited integration of local commodity markets in West Africa highlights the weak position of Africa's rural countries in the face of climate change and demographic expansion. This paper will describe the functioning of local informal food markets in West African over the past twenty years and evaluate the impact of their limited integration with each other and with global commodity markets. Satellite remote sensing of vegetation has been used as a proxy for agricultural production in economic models to improve prediction of large swings in prices from year to year due to differences in supply. As demand increases, improvements in market functioning will be necessary to counter likely increases in production variability. Increasing Africa's stability in the face of climate change will require investment in agricultural production and transportation infrastructure in order to ensure an affordable flow of food to people in these extremely poor, landlocked countries.

  6. Fuzzy Modeling of Client Preference in Data-Rich Marketing Environments

    NARCIS (Netherlands)

    M. Setnes; U. Kaymak (Uzay)

    2000-01-01

    textabstractAdvances in computational methods have led, in the world of financial services, to huge databases of client and market information. In the past decade, various computational intelligence (CI) techniques have been applied in mining this data for obtaining knowledge and in-depth informatio

  7. Alcohol prevention on college campuses: the moderating effect of the alcohol environment on the effectiveness of social norms marketing campaigns.

    Science.gov (United States)

    Scribner, Richard A; Theall, Katherine P; Mason, Karen; Simonsen, Neal; Schneider, Shari Kessel; Towvim, Laura Gomberg; DeJong, William

    2011-03-01

    Evaluations of social norms marketing campaigns to reduce college student drinking have produced conflicting results. This study examines whether the effectiveness of such campaigns may be moderated by on-premise alcohol outlet density in the surrounding community. Multilevel analyses were conducted of student survey responses (N= 19,838) from 32 U.S. colleges that took part in one of two 4-year randomized, controlled trials completed for the Social Norms Marketing Research Project (SNMRP). In the models, students by year were nested within treatment (n = 16) and control group (n = 16) campuses, which were characterized by the on-premise outlet density in their surrounding community. The moderating effect of outlet density was introduced into the models as an interaction between the treatment effect (i.e., the effect of the social norms marketing campaigns over time) and outlet density. The models were also stratified by campus alcohol outlet density (high vs. low) to examine the effect of the intervention in each type of setting. There was a significant interaction between the treatment effect and on-premise alcohol outlet density for one of the drinking outcomes targeted by the SNMRP intervention, the number of drinks when partying, and marginal evidence of interaction effects for two other outcomes, maximum recent consumption and a composite drinking scale. In stratified analyses, an intervention effect was observed for three of the four outcomes among students from campuses with lower on-premise alcohol outlet density, whereas no intervention effect was observed among students from campuses with higher on-premise alcohol outlet density. The findings suggest that the campus alcohol environment moderates the effect of social norms marketing interventions. Social norms marketing intervention may be less effective on campuses with higher densities of on-sale alcohol outlets.

  8. Alcohol Prevention on College Campuses: The Moderating Effect of the Alcohol Environment on the Effectiveness of Social Norms Marketing Campaigns*

    Science.gov (United States)

    Scribner, Richard A.; Theall, Katherine P.; Mason, Karen; Simonsen, Neal; Schneider, Shari Kessel; Towvim, Laura Gomberg; DeJong, William

    2011-01-01

    Objective: Evaluations of social norms marketing campaigns to reduce college student drinking have produced conflicting results. This study examines whether the effectiveness of such campaigns may be moderated by on-premise alcohol outlet density in the surrounding community. Method: Multilevel analyses were conducted of student survey responses (N = 19,838) from 32 U.S. colleges that took part in one of two 4-year randomized, controlled trials completed for the Social Norms Marketing Research Project (SNMRP). In the models, students by year were nested within treatment (n = 16) and control group (n = 16) campuses, which were characterized by the on-premise outlet density in their surrounding community. The moderating effect of outlet density was introduced into the models as an interaction between the treatment effect (i.e., the effect of the social norms marketing campaigns over time) and outlet density. The models were also stratified by campus alcohol outlet density (high vs. low) to examine the effect of the intervention in each type of setting. Results: There was a significant interaction between the treatment effect and on-premise alcohol outlet density for one of the drinking outcomes targeted by the SNMRP intervention, the number of drinks when partying, and marginal evidence of interaction effects for two other outcomes, maximum recent consumption and a composite drinking scale. In stratified analyses, an intervention effect was observed for three of the four outcomes among students from campuses with lower on-premise alcohol outlet density, whereas no intervention effect was observed among students from campuses with higher on-premise alcohol outlet density. Conclusions: The findings suggest that the campus alcohol environment moderates the effect of social norms marketing interventions. Social norms marketing intervention may be less effective on campuses with higher densities of on-sale alcohol outlets. PMID:21388596

  9. Bulgarian wedding music between folk and chalg: Politics, markets and current directions

    Directory of Open Access Journals (Sweden)

    Silverman Kerol

    2007-01-01

    Full Text Available This article investigates the performative relationship among folklore, the market, and the state through an analysis of the politics of Bulgarian wedding music. In the socialist period wedding music was condemned by the state and excluded from the category folk but was adored by thousands of fans as a counter-cultural manifestation. In the post-socialist period wedding music achieved recognition in the West but declined in popularity in Bulgarian as fusion music's, such as chalga (folk/pop, arose and as musicians faced challenges vis-à-vis capitalism. As the state withdrew and became weaker private companies with profit-making agendas arose. Although it inspired chalga, wedding music began to be seen in contrast to it, as folk music. Recently, fatigue with chalga and nationalistic ideologies are revitalizing wedding music.

  10. Marketing marketing

    NARCIS (Netherlands)

    Alsem, K.J.

    2013-01-01

    In deze installatierede betoogt Karel Jan Alsem dat marketing een grotere strategische rol in organisaties zou moeten krijgen. Want marketing is bij uitstek de verbinding tussen klantwensen en het DNA van een organisatie. Doordat merken gemiddeld voor mensen niet heel belangrijk zijn, is goede brand

  11. The mobile marketing in Colombia- its current situation and projection Year 2012

    Directory of Open Access Journals (Sweden)

    Orlando Martínez Gómez

    2012-08-01

    Full Text Available Rev.esc.adm.neg El mercadeo móvil ha avanzado vertiginosamente a nivel mundial, porque los canales de comunicación logran llegar efectivamente a la población objetivo. Es por esta razón, que el área de mercadeo puede conocer y aprovechar las características personales de las comunicaciones móviles usadas. El incremento de la penetración celular, la innovación y desarrollo de los sistemas operativos, de las aplicaciones, de las tecnologías de datos, de los terminales como los Smartphones y las tabletas facilitan el crecimiento del uso tecnológico y del mercadeo móvil. Ante la percepción de que Colombia se encuentra rezagada en el uso del mercadeo móvil, el presente estudio buscó identificar el estado de desarrollo del esta estrategia a nivel mundial y de algunos aspectos de este en Colombia. Se seleccionaron fuentes secundarias de información sobre el contexto y las herramientas de Mercadeo Móvil en el mundo, sobre las alternativas ofertadas en Colombia, y después de identificar las principales empresas del ecosistema de mobile marketing en Colombia les fue aplicada una encuesta semi-estructurada para conocer algunas de sus características y logros en este sector. De acuerdo con los resultados obtenidos en la investigación, encontramos que actualmente el Mobile Marketing en Colombia presenta barreras relacionadas con la composición del mercado de telecomunicaciones, donde un operador dominante impone tarifas y reglas de comercialización desiguales.

  12. Marketing reporting system

    Directory of Open Access Journals (Sweden)

    Hanić Hasan M.

    2004-01-01

    Full Text Available The main components of a developed and good organized marketing information system are: internal reporting system, marketing reporting system, market research system and analytical marketing system. Marketing reporting system provides data and information about changes in business and micro marketing environment. This component of MIS ensures that marketing managers are up-to-date with what is going on, and to be informed about changes in company marketing environment.

  13. Marketing reporting system

    OpenAIRE

    Hanić Hasan M.

    2004-01-01

    The main components of a developed and good organized marketing information system are: internal reporting system, marketing reporting system, market research system and analytical marketing system. Marketing reporting system provides data and information about changes in business and micro marketing environment. This component of MIS ensures that marketing managers are up-to-date with what is going on, and to be informed about changes in company marketing environment.

  14. Acoustic Doppler current profiler measurements in coastal and estuarine environments: examples from the Tay Estuary, Scotland

    Science.gov (United States)

    Wewetzer, Silke F. K.; Duck, Robert W.; Anderson, James M.

    1999-08-01

    Acoustic Doppler current profilers (ADCPs) provide a means to measure the components of water current velocities in three dimensions. Such instruments have been used widely by the oil industry in deep offshore waters but their application to nearshore coastal and estuarine environments has been principally confined to the USA. Using examples of ADCP datasets acquired from the macrotidal Tay Estuary, eastern Scotland, the principles of field deployment, data acquisition and forms of output are critically summarised. It is shown, for the first time in the Tay Estuary, that vertical current velocities are significant and are particularly so in downwelling zones associated with the development and passage of axially convergent tidal fronts. The improved understanding of three-dimensional water and suspended sediment dynamics in coastal and estuarine waters is crucial to, inter alia, the sustainable management of effluent discharges and, in more general terms, it is predicted on the basis of the Tay case study, that ADCP measurements afford significant opportunities to refine understanding of geomorphological processes in a variety of aquatic environments worldwide.

  15. Current Research on Flexibilizing the Labor Market – first part –

    Directory of Open Access Journals (Sweden)

    Daniel ȘTEFAN

    2012-02-01

    Full Text Available Increasing the competitiveness of companies is closely linked to its development of a strategic human resources management. Such a trend has emerged in response to dynamic environment, most of organizations including human resources functionin the global strategy, based on the fact that human resources can have a decisive influence upon the success of an organisation. In these conditions, the main concern of the entities is to locate and identify the human resources to ensure their competitive advantage in an international environment Under conditions of globalization process amplification, human resources should be managed as investments, the organizations will consider human capital as a cost of work required and will have very small chances of success.

  16. Marketing environment dynamics and implications for pricing strategies: the case of home health care.

    Science.gov (United States)

    Ponsford, B J; Barlow, D

    1999-01-01

    This research reviews the factors affecting the pricing or rate schedules of home health care agencies. A large number of factors affect costs and thus rate structures. The major factors include reimbursement structures with accompanying discount structures, administrative burdens, and risks. Channel issues include bargaining power, competition, and size. Staffing issues affect pricing and product through the provider level, productivity, and quality outcomes. Physician and patient issues include quality concerns and choices. These factors are discussed in light of overall marketing strategy and the interaction of pricing with other marketing controllables such as product, place/distribution, and promotion. Economic and accounting principles are also reviewed with consideration to understanding direct and indirect costs in order to enable negotiators to effectively price health care services.

  17. Concept of Conflict within New Economy Environment and Its Impact on the Market Mechanism

    Directory of Open Access Journals (Sweden)

    Umit Hacioglu

    2012-12-01

    Full Text Available The success of economic transition for countries mainly requires economic and politic stability. However the conflict paradigm affects the nature of economic transition. In this process, innovations have changed product technologies which have been required by economic growth. Presently, automation in standardized production industry is used as if it will take over the wage labor. Crises brought uniformities into agenda. Computer integrated manufacturing appeared in the midst of 1990s. However, production still tended to move to other countries with cheaper labor. The study focuses on interaction between the conflict and market mechanism in the light of the knowledge-based economic development.Keywords: new economy; conflict risk; globalization; financial system; market mechanism

  18. ENcentive: A Framework for Intelligent Marketing in Mobile Peer-To-Peer Environments

    Science.gov (United States)

    2005-01-01

    trade and commu- nication strategies, mobile electronic marketing, intelligent agents, collaborative eCommerce 1. INTRODUCTION With the explosion of...eNcen- tive platform traveling though a geographical region pop- ulated by businesses (restaurants, cafes and drycleaners) that are actively...broadcasting coupons, advertisements and other promotions to attract extra business. As the user passes by these businesses, the eNcentive platform running on

  19. THE CHALLENGES FOR MARKETING DISTANCE EDUCATION IN ONLINE ENVIRONMENT An Integrated Approach

    OpenAIRE

    LEPKOVA, Reviewed By Natalija

    2009-01-01

    THE CHALLENGES FOR MARKETING DISTANCE EDUCATION IN ONLINEENVIRONMENT An Integrated ApproachEdited by Prof. Dr. Ugur DEMIRAY,Assist. Prof. Dr. N. Serdar SEVER,Print ISBN 978-975-06-0596-3, Electronic ISBN 978-975-98590-6-0,732pp. 2009, Anadolu University, Eskisehir-Turkey(Available from http://www.midasebook.com)Reviewed by Associate Professor, Natalija LEPKOVADoctor of technological sciencesDepartment of Construction Economicsand Property ManagementVilnius Gediminas Technical University,LITHU...

  20. 当前国内汽车营销策略重构探析%An Analysis of the Reconstruction of China's Current Automobile Marketing Strategy

    Institute of Scientific and Technical Information of China (English)

    胡海侠

    2012-01-01

    China's automobile market is now showing the competition of a "post-market", which means that the past 4S sales mode and marketing strategy is lagging behind the current situation and there is an imperative need to introduce the management concept of integrated marketing communication and the new 4V marketing strategy. The new approaches require intensive service marketing, enriched marketing modes and service items and differentiated marketing methods. The new approaches also call for the full exploitation of products and services, the increased value for money and the rapid improvement of informationization and marketing talent training. Only in this way can the new market trends be met.%目前国内汽车市场正进入“后市场”竞争时代,原有的4S销售模式和营销策略已经有所滞后,急需引入整合营销传播的管理理念和4V新型营销策略,深化服务营销,扩充营销模式和服务内涵,体现差异化营销,充分挖掘产品和服务功能,增加附加值,并加速完善信息化和营销人才培养机制,以适应新市场趋势的需求。

  1. Review of current activities to model and measure the orbital debris environment in low-earth orbit

    Science.gov (United States)

    Reynolds, R. C.

    A very active orbital debris program is currently being pursued at the NASA/Johnson Space Center (JSC), with projects designed to better define the current environment, to project future environments, to model the processes contributing to or constraining the growth of debris in the environment, and to gather supporting data needed to improve the understanding of the orbital debris problem and the hazard it presents to spacecraft. This paper is a review of the activity being conducted at JSC, by NASA, Lockheed Engineering and Sciences Company, and other support contractors, and presents a review of current activity, results of current research, and a discussion of directions for future development.

  2. Shopper marketing

    OpenAIRE

    Klímová, Nikola

    2013-01-01

    The "Shopper marketing" thesis measures and evaluates the effectiveness of shopper marketing activities during the Sochi 2014 Olympic Games. This thesis includes empirical research conducted in an FMCG environment. The research implemented in this work investigates the shopper marketing practises and their effectiveness in selected Czech stores. The conclusions and recommendations within this diploma thesis are based on the analysis of research results.

  3. RELIGIOUS MARKETING

    OpenAIRE

    Ariadna-Ioana JURAVLE (GAVRA); Constantin SASU; Geanina Constanța SPĂTARU (PRAVĂȚ)

    2016-01-01

    The purpose of this paper is to establish the conceptual delimitation of the term religious marketing. The term religious marketing has caused controversy. There are two currents: that of the theologians, on one hand and that of the marketers, on the other hand. The representatives of each current have their own view regarding the implementation of marketing into the religious sphere. The article concludes with the necessity to adapt the churches’ activities and the ways they must be presente...

  4. HIGH-RESOLUTION MONITORING OF CURRENT RAPID TRANSFORMATIONS ON GLACIAL AND PERIGLACIAL ENVIRONMENTS

    Directory of Open Access Journals (Sweden)

    L. Carturan

    2014-01-01

    Full Text Available Glacial and periglacial environments are highly sensitive to climatic changes. Processes of cryosphere degradation may strongly impact human activities and infrastructures, and need to be monitored for improved understanding and for mitigation/adaptation. Studying glacial and periglacial environments using traditional techniques may be difficult or not feasible, but new remote sensing techniques like terrestrial and aerial laser scanner opened new possibilities for cryospheric studies. This work presents an application of the terrestrial laser scanner (TLS for monitoring the current rapid changes occurring on the Montasio Occidentale glacier (Eastern Italian alps, which is representative of low-altitude, avalanche-fed and debris-cover glaciers. These glaciers are quite common in the Alps but their reaction to climate changes is still poorly known. The mass balance, surface velocity fields, debris cover dynamics and effects of meteorological extremes were investigated by repeat high-resolution TLS scanning from September 2010 to October 2012. The results were encouraging and shed light on the peculiar response of this glacier to climatic changes, on its current dynamics and on the feedback played by the debris cover, which is critical for its preservation. The rapid transformations in act, combined with the unstable ice mass, large amount of loose debris and channeled runoff during intense rainfalls, constitute a potential area for the formation of large debris flows, as shown by field evidences and documented by the recent literature.

  5. The significance of personal learning environments (PLEs) in nursing education: Extending current conceptualizations.

    Science.gov (United States)

    Patterson, Christopher; Stephens, Moira; Chiang, Vico; Price, Ann M; Work, Fiona; Snelgrove-Clarke, Erna

    2017-01-01

    Personal learning environments (PLEs) have been shown to be a critical part of how students negotiate and manage their own learning. Understandings of PLEs appear to be constrained by narrow definitions that focus primarily on technological engagement with a range of web tools and associated applications. This paper addresses a gap in the literature around PLEs for students currently enrolled in undergraduate nursing degrees. To provide in-depth insights into how undergraduate students of nursing manage and experience their learning. This was an international multi-site qualitative study, utilizing focus groups. A schedule of 10 questions and nominal group techniques were used. Whilst the focus groups took place in very different geographical locations, there were strong similarities in student understandings of effective PLEs. These went well beyond current technological definitions. Findings were organized into three major themes; technologies, learning modalities and influencing factors. We propose a broader understanding of PLEs that acknowledges individual personal and cultural contexts which we call the personally significant learning environment (PSLE). There is a need for greater investigation of how students understand and systematize their PSLE. This paper and our findings will be of interest to educators, researchers and institutions for developing appropriate frameworks that may maximize learning outcomes, encourage cultural sensitivities and facilitate greater understandings of how to support students to create appropriate PSLEs. Copyright © 2016 Elsevier Ltd. All rights reserved.

  6. 78 FR 23883 - Marketing Orders for Fruit Crops; Notice of Request for Extension and Revision of a Currently...

    Science.gov (United States)

    2013-04-23

    ... selection process for industry members to serve on a marketing order's committee or board and ballots used...; ] DEPARTMENT OF AGRICULTURE Agricultural Marketing Service Marketing Orders for Fruit Crops; Notice of Request... Marketing Service, USDA. ACTION: Notice and request for comments. SUMMARY: In accordance with the...

  7. Consequences of the Budget Deficit in the Current Crisis in Romania. Implications on the Labor Market

    OpenAIRE

    Molănescu, Gabriela; Mirela Ionela ACELEANU

    2011-01-01

    In the current economic activity conditions, in which the need of financial resources is usually higher than the existing funds, the elaborations of budgets at any level is one of the primary issues, particularly as regards the principle of budgetary balance.     Approaches regarding sizing budgets deficits, means of financing and particularly sizing public debt get a series of touches of precise nature for different economies. Actual economic, financial, social...

  8. Improvement of Tsukiji free fish market in Tokyo ("Kaizen" of work environment).

    Science.gov (United States)

    Kishida, K; Ikegami, T; Maehara, N; Watanabe, A

    1996-06-01

    "TSUKIJI" is one of the biggest and most famous Free Fish Markets in the world, but there are many problems on the working condition because it was built about 60 years ago. Our investigation was held 1991 to 1993 to give some improvements regarding layout of buildings, working time, heat condition at refrigerator, working posture, and so on. We used a questionnaire on daily life and health care of workers, time study with measurement of heartbeats, and checklist (using Checklist for Improvement of Safety-Health and Working Conditions,' made by ILO). The main occupations in TSUKIJI were seller, buyer, delivery worker, and refrigerator maintenance worker. Their starting time was early in the morning, usually between 2:00 a.m. and 5:00 a.m., but the hardest one was delivery workers starting at 9:00 p.m. They used auto cargo car for carrying to shops from refrigerator or from auction places many times. Sellers had two different types of work. First, the seller set up the auction, numbering the fish (or cases of seafood), arranging them in order, and so on. The rest of the work was transaction of invoices, sometimes using VDU with almost sitting. These works did not look well balanced. Buyer of tuna cut if like lumber by electric saws did not have guard for protection and there were more than 200 machines. Overlooking the market by checklist, some problems were clarified, and suggestions for improvement include restructuring the whole layout of the market or reforming buildings, standardization of the cases, adjustment of health facilities, safety protection on tools and machines, management of working system, working posture, health care, and so on.

  9. Concept of Conflict within New Economy Environment and Its Impact on the Market Mechanism

    Directory of Open Access Journals (Sweden)

    Umit Hacioglu

    2016-01-01

    Full Text Available The success of economic transition for countries mainly requires economic and politic stability. However the conflict paradigm affects the nature of economic transition. In this process, innovations have changed product technologies which have been required by economic growth. Presently, automation in standardized production industry is used as if it will take over the wage labor. Crises brought uniformities into agenda. Computer integrated manufacturing appeared in the midst of 1990s. However, production still tended to move to other countries with cheaper labor. The study focuses on interaction between the conflict and market mechanism in the light of the knowledge-based economic development.

  10. The Creative Teaching of Marketing Courses in Electronic Commerce Environment%电子商务环境下进行创新性的营销课程教学

    Institute of Scientific and Technical Information of China (English)

    魏以立; 赫爽; 吴蓉娟

    2014-01-01

    从总体上来说,目前高校的营销课程教学严重不能适应21世纪电子商务大环境。本文首先通过分析目前高校的《营销管理课程》教学现状,剖析《营销管理课程》的传统教学模式与时代要求相比所存在的差距,然后提出如何在电子商务环境下创新性的《营销管理课程》教学改革措施。%In general, the current marketing courses’ teaching is not adaptive to electronic commerce environment of 21st century. Firstly, the report analyzed the current high education teaching situation of one of the marketing courses, Marketing Management, and then identified the problems in traditional teaching modes of Marketing Management, and lastly presented the suggested teaching methods of the course of Marketing Management.

  11. Pulga (flea market) contributions to the retail food environment of colonias in the South Texas border region.

    Science.gov (United States)

    Dean, Wesley R; Sharkey, Joseph R; St John, Julie

    2011-05-01

    Accounts of the retail food environment have been limited by research that focused on supermarkets, grocery stores, and restaurants as the principal food sources for consumers. Little is known about alternative retail food sources, especially in rural and underserved areas such as the colonias along the South Texas border with Mexico. Many colonias are located near pulgas (flea markets). This is the first study to examine this alternative food source for colonia residents. This study's purpose is to provide preliminary data on food availability in this unstudied element of the retail food environment. Five pulgas were identified for study by local informants. Two separate teams of two promotores (indigenous community health workers) conducted observations, wrote field notes, and surveyed vendors in each pulga. Traditional foods, prepared foods, and fresh fruits and vegetables were available in the observed pulgas. Traditional foods included staples, meal items, and snacks and sweets. Prepared foods were available in small stands run by independent operators, and each pulga had permanent restaurants that served prepared foods. A large variety of fresh fruits and vegetables were also available. An emphasis on supermarkets and grocery stores will provide an incomplete account of the retail food environment. Further studies should attempt to provide a more complete account by identifying alternative retail sources used by local residents. One such alternative retail food source, the pulga, provides a range of traditional food stuffs, prepared food items, and fruits and vegetables that complement conventionally studied aspects of the retail food environment.

  12. COMPETITIVE ENVIRONMENT ON THE FINANCIAL - BANKING MARKET OF THE REPUBLIC OF MOLDOVA

    Directory of Open Access Journals (Sweden)

    Elena FUIOR

    2014-06-01

    Full Text Available Banking and finance sectors of the Republic of Moldova the same as in other states are of great importance for sustainable development of the whole economy. The existence of normal competitive environment on the banking sector would provide the national economy with necessary inexpensive financial resources and would support the creation of banking and financial systems able to cope with competitive pressures from outside the country. Recent publications regarding the establishment of Moldovan banking sector highlighted several deficiencies in the relevant competitive environment. In this context, we propose an analysis of the competitive environment on the banking sector of the Republic of Moldova, identifying elements limiting competition and guidelines for the improvement of competitive aspects of Moldovan banking sector taking into account the experience of other countries. The analysis of EU countries experience together with suggested recommendations is expected to stimulate competition in the Moldovan finance sector as well as discourage anti-competitive practices.

  13. [Risk related to the transmission of H5N1 subtype avian influenza virus in the environment of poultry markets in Changsha, China].

    Science.gov (United States)

    Zhang, Ru-sheng; Ou, Xin-hua; Song, Ke-yun; Yuan, Jie; Chen, Tian-mu; Xiao, Shan; Sun, Bian-cheng

    2012-08-01

    To investigate the risk of H5N1 subtype avian influenza virus (AIV) transmission in the poultry market environment in Changsha city. H5N1 antibody levels among the groups related occupational exposure and AIV nucleic acid in the environment of poultry markets were detected. The characteristics of haemagglutinin (HA) genes of H5N1 AIV in the environment were analyzed. One district and one county from Changsha city were selected randomly and two poultry markets at inner city or township levels were selected in the same district or county respectively. H5N1 antibody of the occupational exposure groups in the poultry market was tested and AIV nucleic acid in the poultry market environment monitored. One hundred and two blood samples of the occupational exposure groups were tested for H5N1 antibody with single radioimmunoassay diffusion hemolysis (SRH) while 160 environment samples (from sewage, birds stools, feathers and smearing samples of poultry cages) in the poultry market were also detected for AIV nucleic acid with real-time PCR method. Four sewage samples of H5N1 subtype AIV were collected from poultry markets in Changsha, and the HA genes of H5N1 subtype AIV amplified by RT-PCR and then sequenced with TA cloning. Amino acid sequence alignment and phylogenetic tree analysis were conducted by Lasergene and Mega 5.0 software. The results through H5N1 antibody monitoring program showed that H5N1 antibody positive rates from workers were 25.5% (26/102), 50.0% (9/18) and 25.4% (17/67) respectively in the poultry markets of township and inner cities. H5N1 antibody positive rate in the township poultry markets was higher than in the inner cities poultry markets. from the surveillance on AIV nucleic acid showed that the overall H5 subtype positive rate in Changsha poultry markets was 31.3% (50/160), and the positive rate of townships poultry markets was 37.3% (31/83), which were both higher than those from the inner cities poultry markets (24.7%, 19/77). H5 subtype AIV

  14. Plastics, the environment and human health: current consensus and future trends.

    Science.gov (United States)

    Thompson, Richard C; Moore, Charles J; vom Saal, Frederick S; Swan, Shanna H

    2009-07-27

    Plastics have transformed everyday life; usage is increasing and annual production is likely to exceed 300 million tonnes by 2010. In this concluding paper to the Theme Issue on Plastics, the Environment and Human Health, we synthesize current understanding of the benefits and concerns surrounding the use of plastics and look to future priorities, challenges and opportunities. It is evident that plastics bring many societal benefits and offer future technological and medical advances. However, concerns about usage and disposal are diverse and include accumulation of waste in landfills and in natural habitats, physical problems for wildlife resulting from ingestion or entanglement in plastic, the leaching of chemicals from plastic products and the potential for plastics to transfer chemicals to wildlife and humans. However, perhaps the most important overriding concern, which is implicit throughout this volume, is that our current usage is not sustainable. Around 4 per cent of world oil production is used as a feedstock to make plastics and a similar amount is used as energy in the process. Yet over a third of current production is used to make items of packaging, which are then rapidly discarded. Given our declining reserves of fossil fuels, and finite capacity for disposal of waste to landfill, this linear use of hydrocarbons, via packaging and other short-lived applications of plastic, is simply not sustainable. There are solutions, including material reduction, design for end-of-life recyclability, increased recycling capacity, development of bio-based feedstocks, strategies to reduce littering, the application of green chemistry life-cycle analyses and revised risk assessment approaches. Such measures will be most effective through the combined actions of the public, industry, scientists and policymakers. There is some urgency, as the quantity of plastics produced in the first 10 years of the current century is likely to approach the quantity produced in the

  15. Plastics, the environment and human health: current consensus and future trends

    Science.gov (United States)

    Thompson, Richard C.; Moore, Charles J.; vom Saal, Frederick S.; Swan, Shanna H.

    2009-01-01

    Plastics have transformed everyday life; usage is increasing and annual production is likely to exceed 300 million tonnes by 2010. In this concluding paper to the Theme Issue on Plastics, the Environment and Human Health, we synthesize current understanding of the benefits and concerns surrounding the use of plastics and look to future priorities, challenges and opportunities. It is evident that plastics bring many societal benefits and offer future technological and medical advances. However, concerns about usage and disposal are diverse and include accumulation of waste in landfills and in natural habitats, physical problems for wildlife resulting from ingestion or entanglement in plastic, the leaching of chemicals from plastic products and the potential for plastics to transfer chemicals to wildlife and humans. However, perhaps the most important overriding concern, which is implicit throughout this volume, is that our current usage is not sustainable. Around 4 per cent of world oil production is used as a feedstock to make plastics and a similar amount is used as energy in the process. Yet over a third of current production is used to make items of packaging, which are then rapidly discarded. Given our declining reserves of fossil fuels, and finite capacity for disposal of waste to landfill, this linear use of hydrocarbons, via packaging and other short-lived applications of plastic, is simply not sustainable. There are solutions, including material reduction, design for end-of-life recyclability, increased recycling capacity, development of bio-based feedstocks, strategies to reduce littering, the application of green chemistry life-cycle analyses and revised risk assessment approaches. Such measures will be most effective through the combined actions of the public, industry, scientists and policymakers. There is some urgency, as the quantity of plastics produced in the first 10 years of the current century is likely to approach the quantity produced in the

  16. Electricity market 2000

    Energy Technology Data Exchange (ETDEWEB)

    Korsfeldt, T.; Petsala, B.

    2000-08-01

    The electricity markets in the Nordic countries have undergone major changes since the electricity market reform work was started in the early 1990s. Sweden, Norway and Finland have a common electricity market since 1996.The work of also reforming the Danish electricity market was begun in the year 2000. The objective of the electricity market reform is to introduce increased competition,to give the consumers greater freedom of choice and also, by open and expanded trade in electricity, create the conditions for efficient pricing. The Swedish National Energy Administration is the supervisory authority as specified in the Electricity Act, and one of the tasks entrusted to it by the Government is to follow developments on the electricity market and to regularly compile and report current market information. The purpose of the present publication is to meet the need for generalized and readily accessible information on the conditions on the Nordic markets.The publication includes summaries of information from recent years concerning electricity generation and utilization in the Nordic countries, the structure of the electricity market from the players' perspective trade in electricity in the Nordic countries and in Northern Europe, electricity prices in the Nordic and other countries, and the impact of the electricity sector on the environment.

  17. PERFECT KNOWLEDGE MANAGEMENT SYSTEM AS REQUIREMENT FOR AN ENTERPRISE TO SURVIVE IN MARKET COMPETITION ENVIRONMENT

    Directory of Open Access Journals (Sweden)

    A. E. Zhukov

    2012-01-01

    Full Text Available Knowledge, along with skills and abilities forms the concept of professional qualification. Knowledge management as function and type of enterprise management activities includes making the knowledge more practically valuable and creating an active learning environment. Acquisition and assimilation of new knowledge includes six steps discussed in the article: definition, acquisition, selection, storage, distribution, use, development and implementation.

  18. Electricity market 2001

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2001-09-01

    The electricity markets in the Nordic countries have undergone major changes since the electricity market reform work was started in the early 1990s. Sweden, Norway and Finland have had a common electricity market since 1996. The work of also reforming the Danish electricity market was begun in the year 2000. The objective of the electricity market reform is to introduce increased competition, to give the consumers greater freedom of choice and also, by open and expanded trade in electricity, create the conditions for efficient pricing. The Swedish National Energy Administration is the supervisory authority as specified in the Electricity Act, and one of the tasks entrusted to it by the Government is to follow developments on the electricity market and to regularly compile and report current market information. The purpose of the 'Electricity market 2001' publication is to meet the need for generalized and readily accessible information on the conditions on the Nordic market. Iceland is not included in the description. The publication also includes summaries of information from recent years concerning electricity generation and utilization in the Nordic countries, the structure of the electricity market from the players' perspective, trade in electricity in the Nordic countries and in Northern Europe, electricity prices in the Nordic and other countries, and the impact of the electricity sector on the environment. The publication contains data on electricity generation and use during the past years, structure of the electricity market, trade in electricity in the Nordic countries and northern Europe, electricity prices in the Nordic countries and other countries as well as impact of electricity generation system on the environment.

  19. Extreme Environment Simulation - Current and New Capabilities to Simulate Venus and Other Planetary Bodies

    Science.gov (United States)

    Kremic, Tibor; Vento, Dan; Lalli, Nick; Palinski, Timothy

    2014-01-01

    Science, technology, and planetary mission communities have a growing interest in components and systems that are capable of working in extreme (high) temperature and pressure conditions. Terrestrial applications range from scientific research, aerospace, defense, automotive systems, energy storage and power distribution, deep mining and others. As the target environments get increasingly extreme, capabilities to develop and test the sensors and systems designed to operate in such environments will be required. An application of particular importance to the planetary science community is the ability for a robotic lander to survive on the Venus surface where pressures are nearly 100 times that of Earth and temperatures approach 500C. The scientific importance and relevance of Venus missions are stated in the current Planetary Decadal Survey. Further, several missions to Venus were proposed in the most recent Discovery call. Despite this interest, the ability to accurately simulate Venus conditions at a scale that can test and validate instruments and spacecraft systems and accurately simulate the Venus atmosphere has been lacking. This paper discusses and compares the capabilities that are known to exist within and outside the United States to simulate the extreme environmental conditions found in terrestrial or planetary surfaces including the Venus atmosphere and surface. The paper then focuses on discussing the recent additional capability found in the NASA Glenn Extreme Environment Rig (GEER). The GEER, located at the NASA Glenn Research Center in Cleveland, Ohio, is designed to simulate not only the temperature and pressure extremes described, but can also accurately reproduce the atmospheric compositions of bodies in the solar system including those with acidic and hazardous elements. GEER capabilities and characteristics are described along with operational considerations relevant to potential users. The paper presents initial operating results and concludes

  20. Optical Estimation of Depth and Current in a Ebb Tidal Delta Environment

    Science.gov (United States)

    Holman, R. A.; Stanley, J.

    2012-12-01

    A key limitation to our ability to make nearshore environmental predictions is the difficulty of obtaining up-to-date bathymetry measurements at a reasonable cost and frequency. Due to the high cost and complex logistics of in-situ methods, research into remote sensing approaches has been steady and has finally yielded fairly robust methods like the cBathy algorithm for optical Argus data that show good performance on simple barred beach profiles and near immunity to noise and signal problems. In May, 2012, data were collected in a more complex ebb tidal delta environment during the RIVET field experiment at New River Inlet, NC. The presence of strong reversing tidal currents led to significant errors in cBathy depths that were phase-locked to the tide. In this paper we will test methods for the robust estimation of both depths and vector currents in a tidal delta domain. In contrast to previous Fourier methods, wavenumber estimation in cBathy can be done on small enough scales to resolve interesting nearshore features.

  1. Evolutionary Psychology: How Psychological Mechanisms Shaped by Natural Selection for Ancestral Environments Produce Current Behaviours

    Institute of Scientific and Technical Information of China (English)

    Charles Crawford

    2009-01-01

    The central purpose of this paper is to explain how Darwin's theory of evolution by natural selection can be used in understanding current human behaviour. First, Darwin's logic is briefly described. Development is an important issue when applying evolutionary theory to human behaviour. The notion of innate developmental orga-nization of psychological mechanisms is introduced. The possible social and political outcomes produced when differ-ent levels of innate developmental organization are paired with different beliefs about it are considered. The notion of psychological mechanisms as evolved adaptations is considered in some detail. Then I discuss different ways evo-htionists think about how genes are involved in the development of adaptations. The paper concludes with a frame-work for considering how ancestral adaptations function in current environments and outlines some ways of studying them. In China and many other parts of the world people desire a more harmonious society. Ⅰ hope that this paper will be of some small help in achieving this great task.

  2. A nutritional comparison of foods and beverages marketed to children in two advertising policy environments.

    Science.gov (United States)

    Potvin Kent, Monique; Dubois, Lise; Wanless, Alissa

    2012-09-01

    Childhood obesity is associated with children's exposure to food/beverage marketing. Policy options in this area are being sought in order to reduce childhood obesity rates on a population-level. We examined the nutritional quality of foods advertised to children during their preferred television viewing in Ontario (Canada), where advertising is self-regulated by industry, and in Quebec (Canada), where a child-directed advertising ban exists. A total of 428 children aged 10-12 years completed television viewing diaries for 7 days. Thirty-two television stations were recorded simultaneously between 6 AM and midnight. A content analysis of 90 h of English Ontario, French Quebec, and English Quebec children's preferred viewing was then undertaken. A total of 429 food and beverage advertisements were analyzed and their nutritional quality was assessed. Food advertisements in the Quebec French sample were statistically significantly higher in total fat, saturated fat and protein, and lower in carbohydrates and sugar per 100 g, and as a percentage of energy than food ads in the two English samples. A statistically significantly lower percentage of the Quebec French food advertisements were classified as either high fat, sugar or sodium and a smaller proportion of food ads were classified as "less healthy" compared to the Ontario and Quebec English samples. These results suggest that the Quebec advertising ban is influencing the macronutrient profile of advertised foods viewed by French Quebec children during their preferred viewing and that their promotions are marginally healthier than that viewed by the English samples.

  3. A novel marketing mix and choice architecture framework to nudge restaurant customers toward healthy food environments to reduce obesity in the United States.

    Science.gov (United States)

    Kraak, V I; Englund, T; Misyak, S; Serrano, E L

    2017-08-01

    This review identified and adapted choice architecture frameworks to develop a novel framework that restaurant owners could use to promote healthy food environments for customers who currently overconsume products high in fat, sugar and sodium that increase their risk of obesity and diet-related non-communicable diseases. This review was conducted in three steps and presented as a narrative summary to demonstrate a proof of concept. Step 1 was a systematic review of nudge or choice architecture frameworks used to categorize strategies that cue healthy behaviours in microenvironments. We searched nine electronic databases between January 2000 and December 2016 and identified 1,244 records. Inclusion criteria led to the selection of five choice architecture frameworks, of which three were adapted and combined with marketing mix principles to highlight eight strategies (i.e. place, profile, portion, pricing, promotion, healthy default picks, prompting or priming and proximity). Step 2 involved conducting a comprehensive evidence review between January 2006 and December 2016 to identify U.S. recommendations for the restaurant sector organized by strategy. Step 3 entailed developing 12 performance metrics for the eight strategies. This framework should be tested to determine its value to assist restaurant owners to promote and socially normalize healthy food environments to reduce obesity and non-communicable diseases. © 2017 The Authors. Obesity Reviews published by John Wiley & Sons Ltd on behalf of World Obesity Federation.

  4. The Presentation of a Two Stages Model for an Optimum Operation of a Hybrid System of Wind-Pumped Storage Power Plant in the Power Market Environment

    Directory of Open Access Journals (Sweden)

    Mehdi Akbarpour

    2012-11-01

    Full Text Available In this study we present a new method in power market environment. One of the weaknesses in the utilization of wind units is severe dependence of output power level on wind. However, considering the high uncertainty in the prediction of wind speed and wind forecast unit production capacity is also having an error. Also, regarding to the uncontrollable generators of this type, it is better to use combined systems for utilization. This study presents a new model based on the a two stage for an optimum operation of a hybrid system of windpumped storage power plant in the power market environment that causes to provide a successful presentation condition in market environments for the producers of wind power. In the suggestive hybrid system of windpumped storage power plant of this study the modeling is done in two stages for the optimum presence in power market environment with the a most possible benefit. At first, the suggestive model is optimized regarding to uncertainty in the prediction of power price and producing the wind power, for presenting the suggestion of power to market, in order to gain the most benefit. At the second stage, the suggestive model is optimized regarding to uncertainty in producing wind power, in order to gain the most benefit and paying the least penalty for unbalancing in market for operation of the system. In this study, the Particle Swarm Optimization algorithm (PSO is used for optimization. At the end of a model example for applying the results of the proposed model will be examined and analyzes the results. Results show that the model is an appropriate method for the operation of this combined system in market environment.

  5. Practical aspects of treatment with target specific anticoagulants: initiation, payment and current market, transitions, and venous thromboembolism treatment.

    Science.gov (United States)

    Mahan, Charles E

    2015-04-01

    Target specific anticoagulants (TSOACs) have recently been introduced to the US market for multiple indications including venous thromboembolism (VTE) prevention in total hip and knee replacement surgeries, VTE treatment and reduction in the risk of stroke in patients with non-valvular atrial fibrillation (NVAF). Currently, three TSOACs are available including rivaroxaban, apixaban, and dabigatran with edoxaban currently under Food and Drug Administration review for VTE treatment and stroke prevention in NVAF. The introduction of these agents has created a paradigm shift in anticoagulation by considerably simplifying treatment and anticoagulant initiation for patients by giving clinicians the opportunity to use a rapid onset, rapid offset, oral agent. The availability of these rapid onset TSOACs is allowing for outpatient treatment of low risk pulmonary embolism and deep vein thrombosis which can greatly reduce healthcare costs by avoiding inpatient hospitalizations and treatment for the disease. Additionally with this practice, the complications of an inpatient hospitalization may also be avoided such as nosocomial infections. Single-agent approaches with TSOACs represent a paradigm shift in the treatment of VTE versus the complicated overlap of a parenteral agent with warfarin. Transitions between anticoagulants, including TSOACs, are a high-risk period for the patient, and clinicians must carefully consider patient characteristics such as renal function as well as the agents that are being transitioned. TSOAC use appears to be growing slowly with improved payment coverage throughout the US.

  6. Optimizing marketing intervention strategies in the obesogenic environment: REACH FAR, the eight criteria for program planners.

    Science.gov (United States)

    Harker, Michael; Harker, Debra; Burns, Robert

    2008-01-01

    Obesity is a significant problem for most industrialised nations and an emerging one for developing nations (Organisation for Economic Co-operation and Development 2005). Childhood obesity is of particular concern. This paper, using systematic review procedures, has analysed the intervention strategies used to fight the obesity battle over the past twenty years. For a number of reasons the effectiveness of many intervention strategies was found wanting whilst a minority of cases studied were sound. These cases were analysed and a set of principles developed that could deliver improved processes and outcomes to the problems encountered by planners in the complex obesogenic environment.

  7. The SEDIBUD (Sediment Budgets in Cold Environments) Programme: Current activities and future key tasks

    Science.gov (United States)

    Beylich, A. A.; Lamoureux, S. F.; Decaulne, A.

    2012-04-01

    Projected climate change in cold regions is expected to alter melt season duration and intensity, along with the number of extreme rainfall events, total annual precipitation and the balance between snowfall and rainfall. Similarly, changes to the thermal balance are expected to reduce the extent of permafrost and seasonal ground frost and increase active layer depths. These effects will undoubtedly change surface environments in cold regions and alter the fluxes of sediments, nutrients and solutes, but the absence of quantitative data and coordinated process monitoring and analysis to understand the sensitivity of the Earth surface environment is acute in cold climate environments. The International Association of Geomorphologists (I.A.G./A.I.G.)SEDIBUD (Sediment Budgets in Cold Environments) Programme was formed in 2005 to address this existing key knowledge gap. SEDIBUD currently has about 400 members worldwide and the Steering Committee of this international programme is composed of ten scientists from eight different countries: Achim A. Beylich (Chair) (Norway), Armelle Decaulne (Secretary) (France), John C. Dixon (USA), Scott F. Lamoureux (Vice-Chair) (Canada), John F. Orwin (Canada), Jan-Christoph Otto (Austria), Irina Overeem (USA), Thorsteinn Saemundsson (Iceland), Jeff Warburton (UK), Zbigniew Zwolinski (Poland). The central research question of this global group of scientists is to: Assess and model the contemporary sedimentary fluxes in cold climates, with emphasis on both particulate and dissolved components. Initially formed as European Science Foundation (ESF) Network SEDIFLUX (2004-2006), SEDIBUD has further expanded to a global group of researchers with field research sites located in polar and alpine regions in the northern and southern hemisphere. Research carried out at each of the close to 50 defined SEDIBUD key test sites varies by programme, logistics and available resources, but typically represent interdisciplinary collaborations of

  8. A bilevel model for electricity retailers' participation in a demand response market environment

    DEFF Research Database (Denmark)

    Zugno, Marco; Morales González, Juan Miguel; Pinson, Pierre

    2013-01-01

    (followers) in a dynamic price environment. Both players in the game solve an economic optimisation problem subject to stochasticity in prices, weather-related variables and must-serve load. The model allows the determination of the dynamic price-signal delivering maximum retailer profit, and the optimal...... consumers are believed to have significant potential for peak-shaving and load-shifting, thus relieving the power system while reducing costs and risk for energy retailers. This paper proposes a game theoretical model accounting for the Stackelberg relationship between retailers (leaders) and consumers...... load pattern for consumers under this pricing. The bilevel programme is reformulated as a single-level MILP, which can be solved using commercial off-the-shelf optimisation software. In an illustrative example, we simulate and compare the dynamic pricing scheme with fixed and time-of-use pricing. We...

  9. A Fast, Affordable, Science and Technology SATellite (FASTSAT) and the Small Satellite Market Development Environment

    Science.gov (United States)

    Boudreaux, Mark; Montgomery, Edward; Cacas, Joseph

    2008-01-01

    The National Aeronautics and Space Administr ation at Marshall Space Flight Center and the National Space Science and Technology Center in Huntsville Alabama USA, are jointly developing a new class of science and technology mission small satellites. The Fast, Affordable, Science and Technology SATell ite (FASTSAT) was designed and developed using a new collaborative and best practices approach. The FASTSAT development, along with the new class of low cost vehicles currently being developed, would allow performance of 30 kg payload mass missions for a cost of less than 10 million US dollars.

  10. SITUACIÓN ACTUAL Y PLANTEAMIENTOS FUTUROS PARA LA INVESTIGACIÓN DE MARKETING EN ESPAÑA / CURRENT STATUS AND FUTURE PROPOSALS FOR MARKETING, RESEARCH IN SPAIN

    OpenAIRE

    Gázquez Abad, J. C.; Jiménez Castillo, D.

    2009-01-01

    El marketing ha evolucionado notablemente como disciplina científica en España a lo largo de los últimos años. El presente trabajo trata de poner de manifiesto qué ha caracterizado esta evolución en las dos últimas décadas, y cuál es su estado actual. Para ello, y junto a una comparativa de los principales trabajos de revisión de la investigación en marketing en nuestro país desarrollados hasta el momento, se analiza el contenido de las ocho últimas ediciones del principal congreso sobre mark...

  11. THE ANALYSIS OF THE REAL ESTATE INVESTMENTS IN THE CURRENT ECONOMIC ENVIRONMENT

    Directory of Open Access Journals (Sweden)

    Hristea Anca Maria

    2013-07-01

    Full Text Available Real estate investments are one of the most attractive business opportunities in the context of the contemporary economy, generally marked by economic recession and especially by monetary and financial instability. Last years international reporting concluded that deepening the global economic crisis determined an increase of the real estate request, while despite all expectations one did not assist a crash of the prices. Economic reality showed that real estate assets value (buildings, land kept proportions with economic reality over time. A comparison between stock exchange market and the real estate market shows that while an movables investor (investments in stocks, bonds or life insurance might lose completely his initial investment, the investments in real estate assets, such as buildings, would keep their quality as goods and would also keep a value to better resist shocks and thus allowing an increase of the capital. When appreciating the value of an investment the first things to analyze are the return, liquidity and risk criteria, which are essential in real estate investments too. Stimulating real estate market must be not only a wish but also a reality of global economy, since it can correct many of the aggregated indicators of a country. Containing scientifically detached from economic practice, this article is addressed to readers with interests in real estate investment. The language is usually referred particularly to the qualitative side of the real estate market approach. The feasibility of the real estate investments is being conditioned by their capacity to generate important profits, on the background of the reduction of the duration of recovery of their value. The economic instability from the last couple of years has generated fears and failures but, paraphrasing Johann Wolfgang von Goethe, courage is a mixture of genius, magic and power that helps us succeed in everything we set our mind to. The investments on the real

  12. The Role of Socio-technical Devices in Framing the Current Strategic Issues and Future States of the Service Market

    DEFF Research Database (Denmark)

    Tryggestad, Kjell

    2004-01-01

    The aim of this paper is to inquire into the role of socio-technical devices like value metrics and accounting in organizing the service market. The authors provide a case on how such devices participates in framing the market for transportation during the introduction of large-scale bridges...... are then brought into an explanation of the overflowing and reconfiguration of the transportation market....

  13. 浅析市场经济下我国图书馆的营销策略与技巧%Analysis on the Marketing Strategies and Skills of the Libraries in China in the Market Economy Environment

    Institute of Scientific and Technical Information of China (English)

    孙鹏飞

    2015-01-01

    分析了我国4类图书馆在市场经济环境下的主要营销对象,阐述了我国图书馆现有的优势和劣势,针对我国图书馆目前存在的不足,提出了有针对性的营销策略和技巧,对未来市场经济环境下我国图书馆的营销成就进行了展望。%This paper analyzes the main marketing objects of four kinds of libraries in China in market economy environment, expounds the strengths and weaknesses of the libraries in China, and in the light of the shortages of the libraries in China, puts forward some corresponding marketing strategies and skills, and discusses the marketing achievements of the libraries in China in market economy environment.

  14. New Zealand and Australia wind energy in a non subsidised market environment

    Energy Technology Data Exchange (ETDEWEB)

    Lieshout, P. van [DesignPower New Zealand Ltd., Wellington (New Zealand)

    1996-12-31

    Significant preliminary work has been undertaken by New Zealand and Australian Power/Generation Companies regarding Wind Power. Turbines are installed in Australia and New Zealand to test the wind and the technical applicability in the Australian wind diesel and the New Zealand high wind speed environment. Projects in Esperance, Thursday Island and King Island illustrate hybrid wind diesel applications. A single Wind Turbine Generator (WTG) has been successfully operated in New Zealand for the last 3 years. A new 3.5 MW wind farm is operational and Resource Consent has been granted for a 65 MW wind farm in New Zealand. Design Power is very proud to be involved in many of the New Zealand and Australian projects. It is obvious that wind power is just starting here, however the start has been promising and it is expected that wind power is here to stay. This paper will address some of the issues associated with wind power in New Zealand and Australia, particularly those that are different from Europe and America. It shows the opportunities and challenges regarding the operation of WTGs in these countries. It addresses the non subsidized electrical pricing structure and the influence of the economically necessary high wind speeds or diesel systems on the choice of technology, particularly the control algorithm of WTGs and the subsystems. It reviews several of the issues associated with predicting the amount of energy that a WTG can generate, again taking into account the high wind speed control algorithms. It further addresses the issue of embedded generation and the influence that a wind farm might have on the electrical network. It continues to address issues associated with wind diesel systems. The paper concludes that wind power will be viable in the near future both in New Zealand and Australia, but also that care should be taken with data analysis and hardware choices during the next phase of implementation of wind power in New Zealand and Australia. 7 figs.

  15. On-line monitoring of base current and forward emitter current gain of the voltage regulator's serial pnp transistor in a radiation environment

    Directory of Open Access Journals (Sweden)

    Vukić Vladimir Đ.

    2012-01-01

    Full Text Available A method of on-line monitoring of the low-dropout voltage regulator's operation in a radiation environment is developed in this paper. The method had to enable detection of the circuit's degradation during exploitation, without terminating its operation in an ionizing radiation field. Moreover, it had to enable automatic measurement and data collection, as well as the detection of any considerable degradation, well before the monitored voltage regulator's malfunction. The principal parameters of the voltage regulator's operation that were monitored were the serial pnp transistor's base current and the forward emitter current gain. These parameters were procured indirectly, from the data on the voltage regulator's load and quiescent currents. Since the internal consumption current in moderately and heavily loaded devices was used, the quiescent current of a negligibly loaded voltage regulator of the same type served as a reference. Results acquired by on-line monitoring demonstrated marked agreement with the results acquired from examinations of the voltage regulator's maximum output current and minimum dropout voltage in a radiation environment. The results were particularly consistent in tests with heavily loaded devices. Results obtained for moderately loaded voltage regulators and the risks accompanying the application of the presented method, were also analyzed.

  16. Comprehending smallholder maize enterprises’ profitability with the current maize marketing system in Zimbabwe: A case of Mazowe district

    Directory of Open Access Journals (Sweden)

    John Basera

    2016-06-01

    Full Text Available Maize enterprise profitability is essential for sustainable maize production in smallholder farming. In Zimbabwe a lot of factors including several policy measures implemented in the past are believed to be influencing current maize profitability trends. Literature to confirm some of the crucial factors is limited especially in the smallholder farming sector. In this study we analyze profitability of smallholder maize farmers in Mazowe District of Zimbabwe. We estimate maize enterprise profitability using gross margin analysis, factors driving profitability using linear regression analysis and the influence of tobacco farming adoption on maize enterprise profitability using propensity score matching. We relied on both primary and secondary data from the study area. Results did not show robust outcomes on maize enterprises profitability. Maize profitability was found to be influenced positively by age of household head and selling produce to private buyers and negatively by fertilizer, chemical, and transport costs. Tobacco farming adoption was found to have a positive influence on maize profitability. Based on the results the study recommends the government through its various programs targeting agricultural development and food security to focus on smallholder maize production and marketing with the aim of improving its profitability.

  17. Digital Games in eLearning Environments: Current Uses and Emerging Trends

    Science.gov (United States)

    Moreno-Ger, Pablo; Burgos, Daniel; Torrente, Javier

    2009-01-01

    The notion of using games in education is as old as games themselves. In addition, the massive market opened by the digital games industry has caused great interest regarding their specific potential in education. However, this interest is sometimes thwarted by the resistance of traditional educational settings toward technology-enhanced learning…

  18. Are current atomistic force fields accurate enough to study proteins in crowded environments?

    Directory of Open Access Journals (Sweden)

    Drazen Petrov

    2014-05-01

    Full Text Available The high concentration of macromolecules in the crowded cellular interior influences different thermodynamic and kinetic properties of proteins, including their structural stabilities, intermolecular binding affinities and enzymatic rates. Moreover, various structural biology methods, such as NMR or different spectroscopies, typically involve samples with relatively high protein concentration. Due to large sampling requirements, however, the accuracy of classical molecular dynamics (MD simulations in capturing protein behavior at high concentration still remains largely untested. Here, we use explicit-solvent MD simulations and a total of 6.4 µs of simulated time to study wild-type (folded and oxidatively damaged (unfolded forms of villin headpiece at 6 mM and 9.2 mM protein concentration. We first perform an exhaustive set of simulations with multiple protein molecules in the simulation box using GROMOS 45a3 and 54a7 force fields together with different types of electrostatics treatment and solution ionic strengths. Surprisingly, the two villin headpiece variants exhibit similar aggregation behavior, despite the fact that their estimated aggregation propensities markedly differ. Importantly, regardless of the simulation protocol applied, wild-type villin headpiece consistently aggregates even under conditions at which it is experimentally known to be soluble. We demonstrate that aggregation is accompanied by a large decrease in the total potential energy, with not only hydrophobic, but also polar residues and backbone contributing substantially. The same effect is directly observed for two other major atomistic force fields (AMBER99SB-ILDN and CHARMM22-CMAP as well as indirectly shown for additional two (AMBER94, OPLS-AAL, and is possibly due to a general overestimation of the potential energy of protein-protein interactions at the expense of water-water and water-protein interactions. Overall, our results suggest that current MD force fields

  19. An Investigation of Technology Avoidance Effect into Higher Education Environments: Some Empirical Evidence of Marketing Students' Background and Their Use of Personal Computers Outside the Academic Culture

    Science.gov (United States)

    Spais, George S.; Vasileiou, Konstantinos Z.

    2008-01-01

    The major objective of this study was to test a research hypothesis in order to explain the technology avoidance effect in higher educational environments. We addressed the core research themes of our study using a survey. Our intention was to test marketing students' perceptions in order to investigate the potent influence of a climate of…

  20. The Marketing Environment Analysis about the Miscellaneous Food Industry in Inner Mongolia%内蒙古杂粮产业营销环境分析

    Institute of Scientific and Technical Information of China (English)

    刘清华

    2011-01-01

    Inner Mongolia region is one of the main provinces in our country that the miscellaneous food is supplied, the marketing mode falls behind. In order to guide the relevant departments search a better miscellaneous food marketing mode, this paper launches the analysis about the marketing environment of miscellaneous food industry in Inner Mongolia. The method used in the analysis is SWOT model. Analyzing result: The geography advantage, steppe cultural advantage and technique advantage are the strength of Inner Mongolia; The weaknesses include the sale mode about the miscellaneous food in Inner Mongolia lags behind the other areas, the miscellaneous food industry's scale doesn't form, processing technology isn't mature; Opportunity is miscellaneous the food sale prospect is optimistic day by day, the government support is strengthen more and more, the event about food safety happens repeatedly and the consumer thinks much of health; The threats are the pesticide, the chemical fertilizer, natural calamity and that miscellaneous food aren't the main current that the food.%内蒙古地区作为我国杂粮供应主要省区之一,营销模式落后,为了指导有关部门探求更好的杂粮营销模式,展开对内蒙古杂粮产业营销环境的分析.在分析中使用的方法是SWOT模型。分析发现:市场优势有内蒙古的地理优势、草原文化优势、技术优势;劣势有销售模式滞后、内蒙古杂粮产业不成规模、加工技术不成熟;市场机会是杂粮销售前景日益看好、政府扶持力度加大、食品卫生安全事件频发、消费群体对保健养生的重视;成胁有种植过程中的高农药、高化肥和天灾、杂粮不是消费者粮食消费的主流。

  1. Environment

    DEFF Research Database (Denmark)

    Valentini, Chiara

    2017-01-01

    The term environment refers to the internal and external context in which organizations operate. For some scholars, environment is defined as an arrangement of political, economic, social and cultural factors existing in a given context that have an impact on organizational processes and structures....... For others, environment is a generic term describing a large variety of stakeholders and how these interact and act upon organizations. Organizations and their environment are mutually interdependent and organizational communications are highly affected by the environment. This entry examines the origin...... and development of organization-environment interdependence, the nature of the concept of environment and its relevance for communication scholarships and activities....

  2. Marketing Situational Analysis of a chosen Company

    OpenAIRE

    Doležal, Ondřej

    2014-01-01

    The aim of this work is the proposal to improve the current situation on the basis of marketing situational analysis of the company which is engaged in the providing services. The company DOPRAVA ZÁRUBA M&K Ltd. provides tire services, vehicle servicing, petrol station, testing centers and emission. The main activity of the company is international road transport. The theoretical part deals with concepts such as the definition of marketing and the marketing environment, marketing mix and SWOT...

  3. Current Market Demand for Core Competencies of Librarianship—A Text Mining Study of American Library Association’s Advertisements from 2009 through 2014

    Directory of Open Access Journals (Sweden)

    Qinghong Yang

    2016-02-01

    Full Text Available As librarianship evolves, it is important to examine the changes that have taken place in professional requirements. To provide an understanding of the current market demand for core competencies of librarianship, this article conducts a semi-automatic methodology to analyze job advertisements (ads posted on the American Library Association (ALA Joblist from 2009 through 2014. There is evidence that the ability to solve unexpected complex problems and to provide superior customer service gained increasing importance for librarians during those years. The authors contend that the findings in this report question the status quo of core competencies of librarianship in the US job market.

  4. Current understanding of microplastics in the environment: Occurrence, fate, risks, and what we should do.

    Science.gov (United States)

    Peng, Jinping; Wang, Jundong; Cai, Liqi

    2017-05-01

    Microplastics pollution has been documented in the global environment, including at sea, in freshwater and in atmospheric fallout. Ingestion of microplastics by multiple kinds of organisms has been reported and has received increasing attention, because microplastics not only act as a source of toxic chemicals but also a sink for toxic chemicals. To better understand the great concerns about microplastics and associated toxic chemicals potential exposed to the organisms ingesting the debris, we should know more about the occurrence, fate, and risks of microplastics in the environment. What we should do depends on this better understanding. Integr Environ Assess Manag 2017;13:476-482. © 2017 SETAC. © 2017 SETAC.

  5. Relational Marketing's Impact on Commercial Environment & Supply Chain Performance%关系营销对商业环境与供应链绩效的影响

    Institute of Scientific and Technical Information of China (English)

    夏磊

    2014-01-01

    Through a tentative analysis on relational marketing's role in B2B marketing environment ,the ar-ticle elaborates on how relational marketing affects commercial environment ,and further points out that improve commercial environment through this marketing way can weaken buyers'dominance and facilitate the balance among social participants ,and finally enhance the performance of the w hole supply chain .%通过浅析关系营销在B2B营销环境中的作用,关系营销如何影响商业环境的改变,从而指出通过这种营销方式改善商业环境,能够起到弱化买方主导权与其他社会参与者关系的平衡,最终在这种平衡的商业环境中影响整个供应链的绩效表现。

  6. Thermal comfort and market niches for apartment buildings: Impact of the current Thermal Regulation in the private real estate market in Santiago de Chile

    OpenAIRE

    Encinas Pino, Felipe; De Herde, André; Aguirre Núñez, Carlos; Marmolejo Duarte,Carlos; SET 2009 - 8th International Conference on Sustainable Energy Technologies

    2009-01-01

    Santiago (33°27’S; 70°42’W) is the capital city of Chile and presents a Mediterranean climate. With its 6 million inhabitants concentrates 40% of the population of the country and 65.5% of the private real estate market. According to the National Statistics Institute, 37.4% and 36.0% of new housing during 2006 were built using mainly brick masonry and concrete in their walls, respectively. In both cases, thermal insulation is not traditionally considered. However, nowadays apartment buildings...

  7. Marketing Verde: responsabilidade social e ambiental integradas na envolvente de marketing

    Green Marketing: integrated social and environmental responsibility in the marketing environment

    Marketing
    Verde: responsabilidad social y ambiental integrada en la envolvente de marketing

    OpenAIRE

    Dalmoro,Marlon; Venturini, Jonas Cardona; Pereira, Breno Augusto Diniz

    2009-01-01

    RESUMOO presente estudo tem como objetivo principal analisar e descrever como a responsabilidade social e ambiental está integrada na envolvente de marketing de uma unidade franqueada da Companhia Coca-Cola. Ao encontro das percepções de Karna, Hansen e Juslin (2001), a envolvente de marketing é descrita, baseada em três níveis hierárquicos: marketing estratégico, estrutural e funcional. Neste sentido, realizou-se uma abordagem qualitativa com estudo de caso, no qual os dados foram coletados,...

  8. Survival in extreme environments – on the current knowledge of adaptations in tardigrades

    DEFF Research Database (Denmark)

    Møbjerg, Nadja; Halberg, Kenneth Agerlin; Jørgensen, Aslak

    2011-01-01

    of the tardigrades and highlight species that are currently used as models for physiological and molecular investigations. Tardigrades are uniquely adapted to a range of environmental extremes. Cryptobiosis, currently referred to as a reversible ametabolic state induced by e.g. desiccation, is common especially...... to below )20 C, presumably relying on efficient DNA repair mechanisms and osmoregulation. This review summarizes the current knowledge on adaptations found among tardigrades, and presents new data on tardigrade cell numbers and osmoregulation....

  9. An Assessment of the Current LEO Debris Environment and the Need for Active Debris Removal

    Science.gov (United States)

    Liou, Jer-Chyi

    2010-01-01

    The anti-satellite test on the Fengun-1 C weather satellite in early 2007 and the collision between Iridium 33 and Cosmos 2251 in 2009 dramatically altered the landscape of the human-made orbital debris environment in the low Earth orbit (LEO). The two events generated approximately 5500 fragments large enough to be tracked by the U.S. Space Surveillance Network. Those fragments account for more than 60% increase to the debris population in LEO. However, even before the ASAT test, model analyses already indicated that the debris population (for those larger than 10 cm) in LEO had reached a point where the population would continue to increase, due to collisions among existing objects, even without any future launches. The conclusion implies that as satellites continue to be launched and unexpected breakup events continue to occur, commonly-adopted mitigation measures will not be able to stop the collision-driven population growth. To remediate the debris environment in LEO, active debris removal must be considered. This presentation will provide an updated assessment of the debris environment after the Iridium 33/Cosmos 2251 collision, an analysis of several future environment projections based on different scenarios, and a projection of collision activities in LEO in the near future. The need to use active debris removal to stabilize future debris environment will be demonstrated and the effectiveness of various active debris removal strategies will be quantified.

  10. Microplastics in freshwater and terrestrial environments: Evaluating the current understanding to identify the knowledge gaps and future research priorities.

    Science.gov (United States)

    Horton, Alice A; Walton, Alexander; Spurgeon, David J; Lahive, Elma; Svendsen, Claus

    2017-05-15

    Plastic debris is an environmentally persistent and complex contaminant of increasing concern. Understanding the sources, abundance and composition of microplastics present in the environment is a huge challenge due to the fact that hundreds of millions of tonnes of plastic material is manufactured for societal use annually, some of which is released to the environment. The majority of microplastics research to date has focussed on the marine environment. Although freshwater and terrestrial environments are recognised as origins and transport pathways of plastics to the oceans, there is still a comparative lack of knowledge about these environmental compartments. It is highly likely that microplastics will accumulate within continental environments, especially in areas of high anthropogenic influence such as agricultural or urban areas. This review critically evaluates the current literature on the presence, behaviour and fate of microplastics in freshwater and terrestrial environments and, where appropriate, also draws on relevant studies from other fields including nanotechnology, agriculture and waste management. Furthermore, we evaluate the relevant biological and chemical information from the substantial body of marine microplastic literature, determining the applicability and comparability of this data to freshwater and terrestrial systems. With the evidence presented, the authors have set out the current state of the knowledge, and identified the key gaps. These include the volume and composition of microplastics entering the environment, behaviour and fate of microplastics under a variety of environmental conditions and how characteristics of microplastics influence their toxicity. Given the technical challenges surrounding microplastics research, it is especially important that future studies develop standardised techniques to allow for comparability of data. The identification of these research needs will help inform the design of future studies, to

  11. The SCEC Community Modeling Environment (SCEC/CME) - An Overview of its Architecture and Current Capabilities

    Science.gov (United States)

    Maechling, P. J.; Jordan, T. H.; Minster, B.; Moore, R.; Kesselman, C.; SCEC ITR Collaboration

    2004-12-01

    The Southern California Earthquake Center (SCEC), in collaboration with the San Diego Supercomputer Center, the USC Information Sciences Institute, the Incorporated Research Institutions for Seismology, and the U.S. Geological Survey, is developing the Southern California Earthquake Center Community Modeling Environment (CME) under a five-year grant from the National Science Foundation's Information Technology Research (ITR) Program jointly funded by the Geosciences and Computer and Information Science & Engineering Directorates. The CME system is an integrated geophysical simulation modeling framework that automates the process of selecting, configuring, and executing models of earthquake systems. During the Project's first three years, we have performed fundamental geophysical and information technology research and have also developed substantial system capabilities, software tools, and data collections that can help scientist perform systems-level earthquake science. The CME system provides collaborative tools to facilitate distributed research and development. These collaborative tools are primarily communication tools, providing researchers with access to information in ways that are convenient and useful. The CME system provides collaborators with access to significant computing and storage resources. The computing resources of the Project include in-house servers, Project allocations on USC High Performance Computing Linux Cluster, as well as allocations on NPACI Supercomputers and the TeraGrid. The CME system provides access to SCEC community geophysical models such as the Community Velocity Model, Community Fault Model, Community Crustal Motion Model, and the Community Block Model. The organizations that develop these models often provide access to them so it is not necessary to use the CME system to access these models. However, in some cases, the CME system supplements the SCEC community models with utility codes that make it easier to use or access

  12. Developing Strategic Marketing Plan for International Tourism Industry

    OpenAIRE

    Zhang, Mingmo

    2013-01-01

    International travel agency is the case company where I did my practical training. This thesis focuses on analyzing the case company’s current situation, market environment and competition situation in the tourism market. The main objective is to analyze the complex situation of the case company to develop a strategic marketing plan for the case company to gain competitive advantage. In order to reach the objective, the thesis finds answers to the questions of what the current strategic marke...

  13. 区域文化对市场经济环境形成的影响研究%The Impact of Regional Culture on Market Economic Environment

    Institute of Scientific and Technical Information of China (English)

    张佑林; 台晓东

    2015-01-01

    Regional culture plays an important role in the formation of the environment of market economy.This paper first profoundly analyzes the functional mechanism of regional culture on the environment of market economy.On the basis of this,by combining the re-ality of China's regional economic development,it discusses comprehensively the function routes of regional culture on the environment of market economy.The discussion is on the influence of political culture on political institutional reform,of economic culture on eco-nomic organizational innovation,of ethnic culture on the founding of the environment of competition,and of religious culture on the cul-tivation of scientific awareness.All these show that regional culture exerts an endogenic impact on the formation of market environment.%区域文化对市场经济环境的形成具有重要的作用。在深入分析区域文化对市场经济环境形成作用机理的基础上,结合我国区域经济发展实际,从政治文化对政治体制变革的影响,经济文化对经济组织创新的影响,伦理文化对竞争环境建立的影响,以及宗教文化对科学意识培养的影响等四个方面,论述了区域文化对市场经济环境形成的作用路径,说明区域文化对市场环境的形成具有内源性的影响。

  14. Vulnerability of the Barents Sea environment to climate changes: a review of the current assessments

    Energy Technology Data Exchange (ETDEWEB)

    Gelfan, A.; Danilov-Danilyan, V.

    2009-07-15

    Authors' conclusion: Climate change is not considered to be just 'one more stress' on the ecosystem, but rather it will create complex and dynamic changes in the environment that may alter the level of its vulnerability. Cumulative effects can be defined as changes to the environment that are caused by an action in combination with other past, present and future human actions (Environment Canada 2003). The magnitude and effects of multiple stresses can be equal to the sum of the individual effects (additive effects) or they may strengthen or weaken each other (positive or negative feedbacks). To understand complex interactions within the system atmosphere-land surface-ocean at regional scales and to assess influence of the environmental changes on the ecological conditions, sophisticated models should be developed allowing to account for regional peculiarities of these systems. Development of such models is considered as one of the main challenge of the Earth system science. (author)

  15. Review of current Southern California edison load management programs and proposal for a new market-driven, mass-market, demand-response program

    Energy Technology Data Exchange (ETDEWEB)

    Weller, G.H.

    2002-01-01

    Utility load management programs, including direct load control and interruptible load programs, constitute a large installed base of controllable loads that are employed by utilities as system reliability resources. In response to energy supply shortfalls expected during the summer of 2001, the California Public Utilities Commission in spring 2001 authorized new utility load management programs as well as revisions to existing programs. This report provides an independent review of the designs of these new programs for a large utility (Southern California Edison) and suggests possible improvements to enhance the price responsiveness of the customer actions influenced by these programs. The report also proposes a new program to elicit a mass-market demand response to utility price signals.

  16. The integrated control concept and its relevance to current integrated pest management in California fresh market grapes.

    Science.gov (United States)

    Bentley, Walter J

    2009-12-01

    The foundation of an integrated pest management program involves valid treatment thresholds, accurate and simple monitoring methods, effective natural controls, selective pesticides and trained individuals who can implement the concept. The Integrated Control Concept written by Stern, Smith, van den Bosch and Hagen elucidated each of these points in an alfalfa ecosystem. Alfalfa hay (Medicago sativa L.) has a low per acre value, requires little hand labor and is primarily marketed in the USA. In contrast, fresh market table grape (Vitis vinifera L.) has a high per acre value, requires frequent hand labor operations, suffers unacceptable cosmetic damage and is marketed throughout both the USA and the world. Each of the components of a working IPM program is present in table grape production. Marketing grapes to foreign countries presents special problems with pests considered invasive and where residue tolerances for some selective insecticides are lacking. However, fresh market grape farmers are still able to deal with these special problems and utilize an IPM program that has resulted in a 42% reduction in broad-spectrum insecticide use from 1995 to 2007.

  17. Internet marketing environment analysis of the consumer behavior%网络营销环境下的消费者行为分析

    Institute of Scientific and Technical Information of China (English)

    黄淑贞

    2013-01-01

    In the network marketing environment, the correct analysis of the network changes in consumer behavior, is the enterprise network marketing priorities. Through analysis of the article is not only able to give consumers a better consumer experience, but also allow enterprise to win their own development space,access to greater benefit ,to gain more market share in consumer.%在网络营销环境下,正确分析网络消费者的行为变化,是企业进行网络营销的首要任务。通过文章的分析不仅能够给消费者带来更好的消费体验,而且也能让企业赢得自身发展的空间,获得更大的利益,获得更多的消费市场份额。

  18. Analysis of the influence of marketing environment factors on the development of non-Olympic sports in sports schools (on the example of sports tourism

    Directory of Open Access Journals (Sweden)

    Nataliiya Sereda

    2015-06-01

    Full Text Available Purpose: to determine the degree of influence of factors of macro- and microenvironment on the development of sports tourism in Kharkiv region. Materials and Methods: the paper uses the methods of analysis of literary sources and documents, system and organizational analysis, methods of marketing analysis (PEST and SWOT analysis, methods of mathematical statistics. The study was conducted in 4 children and youth sports schools of Kharkiv region, where it is cultivated sports tourism, only 124 respondents. Results: the degree of dependence of the functioning and development of sports tourism from the marketing environment. Conclusions: sport tourism is a relatively new socio-economic phenomenon. Promotion of non-Olympic sports, develop relevant marketing programs for their development is necessary to attract more children and teenagers to a systematic practice of physical fitness and sports activities.

  19. Environment political markets of innovation and growth from the view of companies; Umweltpolitische Innovations- und Wachstumsmaerkte aus Sicht der Unternehmen

    Energy Technology Data Exchange (ETDEWEB)

    Henzelmann, Torsten; Mehner, Stefanie; Zelt, Thilo [Roland Berger Strategy Consultants GmbH, Muenchen (Germany)

    2007-11-15

    The contribution under consideration shall provide information and recommendations for an innovative politically and industrial politically oriented environmental policy on European level. The emphasis of the analysis under consideration is the market situation and competitive position of European companies as well as the relevant fundamental conditions. The contribution concentrates on economically important and innovative pollution-control technologies of the future. The following questions are answered: (a) Which innovative environmental technologies are economically important?; (b) Where do the future markets lie?; (c) Are there pioneer projects? (d) Which market potentials and growth potentials exist? Ten technology lines are examined in detail according to a spreading estimation of the sizes of the market, market tendencies and the competition position of Europe and Germany.

  20. [Avian influenza virus in various environments and risk factors for the contamination of live poultry markets during winter and spring season in Zhejiang province].

    Science.gov (United States)

    Wang, Xiaoxiao; Cheng, Wei; Yu, Zhao; Mao, Haiyan; Chen, Enfu

    2016-03-01

    To evaluate the prevalence of avian influenza virus in various environment and the influence factors for subtype H7 prevalence in live poultry markets. We collected environmental samples from various environments across 11 cities of Zhejiang province between October 2014 and March 2015. Cage surface swabs, chopping board surface swabs, feces, water for cleaning, drinking water and swabs of other surfaces were collected. A total of 6 457 samples were collected, including 4 487 samples from poultry markets, 820 samples from poultry farms, 715 samples from backyard poultry pens, 118 samples from poultry processing factories, 118 samples from wild bird habitats and 86 samples from other sites. The chi-squared test was used to compare virus prevalence among sample types, sites types, and poultry markets types. Binary logistic regression was used to analyze factors on H7 subtype prevalence in poultry markets. Of 6 457 samples, 32.54% (2 101) samples were positive for avian influenza, with 3.67% (237) positive for H5 subtype, 12.02%(776) positive for H7 subtype, 11.77%(760) positive for H9 subtype. Of 237 live poultry markets, 33.8% (80) were positive for H7 subtype. The prevalence of influenza A in poultry processing factories was the highest at 43.72% (101/231) (χ(2)=737.80, Pcontaminated most seriously by subtype H5/H7/H9 with the prevalence of 27.55% (1 236/4 487) (χ(2)=436.37, Pcontaminated most seriously by avian influenza. The types of poultry might be the factor which influenced the subtype H7 prevalence in poultry markets.

  1. Current views of health care design and construction: practical implications for safer, cleaner environments.

    Science.gov (United States)

    Bartley, Judene M; Olmsted, Russell N; Haas, Janet

    2010-06-01

    Infection preventionists (IP) play an increasingly important role in preventing health care-associated infection in the physical environment associated with new construction or renovation of health care facilities. The Guidelines for Design and Construction of Hospital and Healthcare Facilities, 2010, formerly known as "AIA Guidelines" was the origin of the "infection control risk assessment" now required by multiple agencies. These Guidelines represent minimum US health care standards and provide guidance on best practices. They recognize that the built environment has a profound affect on health and the natural environment and require that health care facilities be designed to "first, do no harm." This review uses the Guidelines as a blueprint for IPs' role in design and construction, updating familiar concepts to the 2010 edition with special emphasis on IP input into design given its longer range impact on health care-associated infection prevention while linking to safety and sustainability. Section I provides an overview of disease transmission risks from the built environment and related costs, section II presents a broad view of design and master planning, and section III addresses the detailed design strategies for infection prevention specifically addressed in the 2010 Facility Guidelines Institute edition.

  2. Implications of Current Reference Structures for Authority Work in Online Environments.

    Science.gov (United States)

    Watson, Mark R.; Taylor, Arlene G.

    1987-01-01

    Describes a study which examined (1) the percentage of personal and corporate name authority records in the Library of Congress authority file that do not contain any references, and (2) the percentage of references present on existing authority records that are not needed in an automatic right hand truncation, keyword searching environment. (CLB)

  3. Gene-Environment Interactions in Genome-Wide Association Studies: Current Approaches and New Directions

    Science.gov (United States)

    Winham, Stacey J.; Biernacka, Joanna M.

    2013-01-01

    Background: Complex psychiatric traits have long been thought to be the result of a combination of genetic and environmental factors, and gene-environment interactions are thought to play a crucial role in behavioral phenotypes and the susceptibility and progression of psychiatric disorders. Candidate gene studies to investigate hypothesized…

  4. Plasma environment during hot cathode direct current discharge plasma chemical vapor deposition of diamond films

    Institute of Scientific and Technical Information of China (English)

    朱晓东; 詹如娟; 周海洋; 胡敏; 温晓辉; 周贵恩; 李凡庆

    1999-01-01

    The plasma characteristics have been investigated in situ by using optical emission spectroscopy (OES) and the Langmuir probe during hot cathode direct current discharge plasma chemical vapor deposition of diamond films. The changes of atomic H and CH radical in the ground state have been calculated quantitatively according to the results of OES and the Langmuir probe measurement as discharge current density varied. It is shown that atomic H and CH radicals both in the ground state and in the excited state increase with the enhancement of the discharge current density in the plasma. The electron density and CH emission intensity increase linearly with the enhancement of discharge current densities. The generation of different carbon-containing radicals is related to the elevation of electron temperature. Combining the growth process of diamond films and the diagnostic results, it is shown that atomic H in the excited state may improve the diamond growth efficiently, and the increase of electron temperat

  5. Marketization Revisited

    DEFF Research Database (Denmark)

    Hansen, Morten Balle; Lindholst, Andrej Christian

    2016-01-01

    Purpose: The purpose of this introduction article to the IJPSM special issue on marketization is to clarify the conceptual foundations of marketization as a phenomenon within the public sector and to gauge current marketization trends on the basis of the seven articles in the special issue. Design....../methodology/approach: Conceptual clarification and cross-cutting review of seven articles analysing marketization in six countries in three policy areas at the level of local government. Findings: Four ideal-type models are deduced: Quasi-markets, involving both provider competition and free choice for users; Classic contracting...... out; Benchmarking and yardstick competition; and Public-Private collaboration. On the basis of the review of the seven articles, it is found that all elements in all marketization models are firmly embedded but also under dynamic change within public service delivery systems. The review also...

  6. The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment

    OpenAIRE

    Ralf Elsner; Manfred Krafft; Arnd Huchzermeier

    2004-01-01

    We introduce Dynamic Multilevel Modeling (DMLM) to a multicatalog-brand environment to determine the optimal frequency, size, and customer segmentation of direct marketing activities. This optimization method leverages multicatalog-brand effects including the utilization of prior customer ordering behavior, maximization of customer value and customer share, and economies of scale and scope in printing and mailing. This enhancement of the original DMLM-approach is called Dynamic Multidimension...

  7. Analysis of the PPBE Process in the Current Dynamic Political Environment

    Science.gov (United States)

    2008-06-01

    Complicated/ expensive systems - Business practices Legal - USA Patriot Act - Military prison scandals - CIA leak probe (Plume Affair) - Enron , Tyco...54 such as Enron , Tyco and WorldCom were prosecuted and received prison sentences for the roles they played in these scandals .114 These...of the author aided in shaping the environment. DoD Political -Vietnam War -Kennedy Assassination -Great Society Initiatives -Watergate Scandal

  8. Design Rework Prediction in Concurrent Design Environment: Current Trends and Future Research Directions

    OpenAIRE

    Arundachawat, Panumas; Roy, Rajkumar; Al-Ashaab, Ahmed; Shehab, Essam

    2009-01-01

    This paper aims to present state-of-the-art and formulate future research areas on design rework in concurrent design environment. Related literatures are analysed to extract the key factors which impact design rework. Design rework occurs due to changes from upstream design activities and/or by feedbacks from downstream design activities. Design rework is considered as negative iteration; therefore, value in design activities will be increased if design rework is reduced. Set-bas...

  9. Do biological medicinal products pose a risk to the environment?: a current view on ecopharmacovigilance.

    Science.gov (United States)

    Kühler, Thomas C; Andersson, Mikael; Carlin, Gunnar; Johnsson, Ann; Akerblom, Lennart

    2009-01-01

    The occurrence of active pharmaceutical substances in the environment is of growing concern. The vast majority of the compounds in question are of low molecular weight, intended for oral use and designed to tolerate, for example, the digestive enzymes in the upper alimentary tract, the harsh milieus found in the acidic stomach, or the microbe rich intestine. Accordingly, these xenobiotic compounds may, due to their inherent biological activity, constitute a risk to the environment. Biological medicinal products, for example recombinant human insulin or monoclonal antibodies, however, are different. They are primarily made up of oligomers or polymers of amino acids, sugars or nucleotides and are thus readily metabolized. They are therefore generally not considered to pose any risk to the environment. Certain classes of biological medicinal products, however, are associated with specific safety issues. Genetically modified organisms as vectors in vaccines or in gene therapy products have attracted much attention in this regard. Issues include the degree of attenuation of the live recombinant vaccine, replication restrictions of the vaccine vector, alteration of the host and tissue tropism of the vector, the possibility of reversion to virulence, and risk to the ecosystem. In this review we discuss the fate and the potential environmental impact of biological medicinal products following clinical use from an ecopharmacovigilance point of view, and review relevant policy documents and regulatory statements.

  10. Responding to biological incidents--what are the current issues in remediation of the contaminated environment?

    Science.gov (United States)

    Pottage, T; Goode, E; Wyke, S; Bennett, A M

    2014-11-01

    Since 2000 there have been a number of biological incidents resulting in environmental contamination with Bacillus anthracis, the causative agent of anthrax. These incidents include the US anthrax attacks in 2001, the US and UK drumming incidents in 2006-2008 and more recently, anthrax contamination of heroin in 2009/2010 and 2012/2013. Remediation techniques used to return environments to normal have varied between incidents, with different decontamination technologies being employed. Many factors need to be considered before a remediation strategy or recovery option can be implemented, including; cost, time (length of application), public perception of risk, and sampling strategies (and results) to name a few. These incidents have demonstrated that consolidated guidance for remediating biologically contaminated environments in the aftermath of a biological incident was required. The UK Recovery Handbook for Biological Incidents (UKRHBI) is a project led by Public Health England (PHE), formerly the Health Protection Agency (HPA) to provide guidance and advice on how to remediate the environment following a biological incident or outbreak of infection, and is expected to be published in 2015. Crown Copyright © 2014. Published by Elsevier Ltd. All rights reserved.

  11. Assessing the current Brazilian sugar cane industry and directing developments for maximum fossil fuel mitigation for the international petrochemical market

    NARCIS (Netherlands)

    Brehmer, B.; Sanders, J.P.M.

    2009-01-01

    The EU proposes that 5.75% of the transportation fuels market consist of biofuels by 2010 and the USA proposes that all gasoline be blended with 10% bioethanol by 2012. While these targets have not yet been reached, an aura of critique is emerging, arguing that biofuel mandates are not sustainable.

  12. Autonomous versus Merged Marketing Departments: The Impact of Current Department Structure and Previous Restructuring Experience on Faculty Perceptions

    Science.gov (United States)

    Neese, William T.; Batory, Stephen S.

    2005-01-01

    This study details faculty perceptions concerning administrative structure and its impact on issues such as collegiality or student success. Faculty members in autonomous marketing departments are compared with those in combined units. Then, faculty never involved with departmental change are compared with faculty previously involved splitting…

  13. RELIGIOUS MARKETING

    Directory of Open Access Journals (Sweden)

    Ariadna-Ioana JURAVLE (GAVRA

    2016-07-01

    Full Text Available The purpose of this paper is to establish the conceptual delimitation of the term religious marketing. The term religious marketing has caused controversy. There are two currents: that of the theologians, on one hand and that of the marketers, on the other hand. The representatives of each current have their own view regarding the implementation of marketing into the religious sphere. The article concludes with the necessity to adapt the churches’ activities and the ways they must be presented to the society’s actual characteristics. This can be achieved by using appropriate marketing tools and methods; however, the particularities of religion must be taken into account in order not to alter its religious values.

  14. Leakage Current Phenomenon on Ceramics and Epoxy Resin as 20 kV Outdoor Insulator at Tropical Environment

    Directory of Open Access Journals (Sweden)

    Valdi Rizki Yandri

    2011-01-01

    Full Text Available This paper explains the research results of  leakage current, hydrophobicity and flashover voltage comparison on ceramics and epoxy  resin 20 kV outdoor insulator in a  chamber at tropical climate conditions. The waveform of leakage current (LC was measured using a digital oscilloscope. The digital data was transferred to a personal computer using a RS-232 cable. The digital data was analyzed using Fast Fourier Transform. The result showed that LC was affected by various environment conditions like temperature, humidity and pollution. LC of ceramics insulator was higher than epoxy resin insulator in low temperature, high humidity and high pollution condition.

  15. Marketing in nursing organizations.

    Science.gov (United States)

    Chambers, S B

    1989-05-01

    The purpose of chapter 3 is to provide a conceptual framework for understanding marketing. Although it is often considered to be, marketing is not really a new activity for nursing organizations. What is perhaps new to most nursing organizations is the conduct of marketing activities as a series of interrelated events that are part of a strategic marketing process. The increasingly volatile nursing environment requires a comprehensive approach to marketing. This chapter presents definitions of marketing, the marketing mix, the characteristics of nonprofit marketing, the relationship of strategic planning and strategic marketing, portfolio analysis, and a detailed description of the strategic marketing process. While this chapter focuses on marketing concepts, essential components, and presentation of the strategic marketing process, chapter 4 presents specific methods and techniques for implementing the strategic marketing process.

  16. Current and foreseeable applications of supercritical water for energy and the environment.

    Science.gov (United States)

    Loppinet-Serani, Anne; Aymonier, Cyril; Cansell, François

    2008-01-01

    It is crucial to develop economical and energy-efficient processes for the sustainable transformation of biomass into fuels and chemicals. In this context, supercritical water biomass valorization (SCBV) processes are an alternative way to produce biogas, biofuels, and valuable chemicals. Supercritical water technology has seen much progress over the last fifteen years and an industrial application has merged: the supercritical water oxidation of wastes. The evolution from lab-scale to pilot-scale facilities has provided data on reaction mechanisms, kinetics, modeling, and reactor technology as well as an important know-how, which can now be exploited to use the reactivity in supercritical water to transform biomass into gases (CO, H(2), CO(2), CH(4), and N(2)) or into liquids (liquid fuel and valuable chemicals) with the supercritical water biomass gasification and liquefaction processes, respectively. This Review highlights the potential of SCBV processes to transform biomass into gas and liquid energy sources and highlights the developments that are still necessary to push this technology onto the market.

  17. Exchange rate movements and stock market returns in a regime-switching environment: Evidence for BRICS countries

    OpenAIRE

    Walid Chkili; Duc Khuong Nguyen

    2014-01-01

    We use a regime-switching model approach to investigate the dynamic linkages between the exchange rates and stock market returns for the BRICS countries (Brazil, Russia, India, China and South Africa). The univariate analysis indicates that stock returns

  18. Monitoring DC stray current interference of steel sheet pile structures in railway environment

    NARCIS (Netherlands)

    Peelen, W.H.A.; Neeft, E.A.C.; Leegwater, G.; Kanten-Roos, W. van; Courage, W.M.G.

    2011-01-01

    Steel structures near DC powered railways are expected to be affected by stray current interference. This causes accelerated corrosion rates. Therefore steel is often not used as a building material in these cases, although certain advantages over the alternative material concrete exist. These

  19. Evaluation of current state of agricultural land using problem-oriented fuzzy indicators in GIS environment

    Science.gov (United States)

    Current state of agricultural lands is defined under influence of processes in soil, plants and atmosphere and is described by observation data, complicated models and subjective opinion of experts. Problem-oriented indicators summarize this information in useful form for decision of the same specif...

  20. Monitoring DC stray current interference of steel sheet pile structures in railway environment

    NARCIS (Netherlands)

    Peelen, W.H.A.; Neeft, E.A.C.; Leegwater, G.; Kanten-Roos, W. van; Courage, W.M.G.

    2011-01-01

    Steel structures near DC powered railways are expected to be affected by stray current interference. This causes accelerated corrosion rates. Therefore steel is often not used as a building material in these cases, although certain advantages over the alternative material concrete exist. These advan

  1. Shifting Currents: Science Technology Society and Environment in Northern Ontario Schools

    OpenAIRE

    2013-01-01

    The focus is on the practices of secondary science teachers in rural, resource-extraction-based communities in the boreal region of northern Ontario, Canada. In 2008 the Ontario Ministry of Education mandated that science teaching and learning should bring to the forefront consideration of the impacts of science on society and environment, and include environmental education; topics that are particularly pertinent given the location(s) of the study in logging and mining towns. Three years aft...

  2. COMMODITY MARKET MATH MODELS

    Directory of Open Access Journals (Sweden)

    Boris V. Mednikov

    2015-01-01

    Full Text Available The article describes enterprise mathmodels, its interactions with environment in commodity market and quantitativeconditions for its success and the crisis in such kind of interaction. Showed: the number of commodity market successfulparticipants should be certain, regardless of market size; any size commodity market, including monopolistic, is assuccessful as producers’ average activity dynamics is balanced with consumers’average activity dynamics.

  3. Biotemplated materials for sustainable energy and environment: current status and challenges.

    Science.gov (United States)

    Zhou, Han; Fan, Tongxiang; Zhang, Di

    2011-10-17

    Materials science will play a key role in the further development of emerging solutions for the increasing problems of energy and environment. Materials found in nature have many inspiring structures, such as hierarchical organizations, periodic architectures, or nanostructures, that endow them with amazing functions, such as energy harvesting and conversion, antireflection, structural coloration, superhydrophobicity, and biological self-assembly. Biotemplating is an effective strategy to obtain morphology-controllable materials with structural specificity, complexity, and related unique functions. Herein, we highlight the synthesis and application of biotemplated materials for six key areas of energy and environment technologies, namely, photocatalytic hydrogen evolution, CO(2) reduction, solar cells, lithium-ion batteries, photocatalytic degradation, and gas/vapor sensing. Although the applications differ from each other, a common fundamental challenge is to realize optimum structures for improved performances. We highlight the role of four typical structures derived from biological systems exploited to optimize properties: hierarchical (porous) structures, periodic (porous) structures, hollow structures, and nanostructures. We also provide examples of using biogenic elements (e.g., C, Si, N, I, P, S) for the creation of active materials. Finally, we disscuss the challenges of achieving the desired performance for large-scale commercial applications and provide some useful prototypes from nature for the biomimetic design of new materials or systems. The emphasis is mainly focused on the structural effects and compositional utilization of biotemplated materials. Copyright © 2011 WILEY-VCH Verlag GmbH & Co. KGaA, Weinheim.

  4. Analysis of the influence of digital environment on Library Marketing%数字环境对图书馆营销的影响分析

    Institute of Scientific and Technical Information of China (English)

    陈明

    2013-01-01

    With the development of information industry and theeconomy,the traditional marketing mode gradually lostvitality and adaptability, in order to meet the needs of the situation,the library marketing pattern has changed,and the digital environment will undoubtedly promote the development of this model, and guide the reformmeasures carried out smoothly.This paper first analyzes the concept of library marketing,further expounds the necessity of library marketing development in the digitalenvironment, focusing on the impact of digitalenvironment on the library marketing,finally puts forwardthe digital environment conducive to the library marketingstrategy%  随着信息产业和经济时代的不断发展,传统的图书馆营销模式逐渐失去了生命力和适应力,为适应形势的需要,图书馆营销模式也发生了改变,而数字环境无疑促进了这一模式的发展,并指导改革措施的顺利进行。本论文首先对图书馆营销的概念进行分析,进一步阐述了数字环境对图书馆营销发展的必要性,重点探讨了数字环境对图书馆营销的影响,最后提出了数字环境下利于图书馆营销的策略。

  5. Geared induction motor fault diagnosis by current, noise and vibration considering measurement environment

    Directory of Open Access Journals (Sweden)

    Ki-Seok Kim

    2017-01-01

    Full Text Available Lots of motors have been being used in industry. Therefore many studies have been carried out about the failure diagnosis of motors. In this paper, a diagnosis of gear fault connected to a motor shaft is studied. The fault diagnosis is executed through the comparison of normal gear and abnormal gear. In the abnormal gearbox, a tooth of the intermediate gear is damaged. The measured FFT data are compared with the normal data and analyzed for q-axis current, noise and vibration. Fault gear was found by comparing the FFT with normal FFT. From these, the difference between the normal and abnormal states can be seen by the frequency characteristic analysis for the current as well as noise and vibration.

  6. Survival in extreme environments - on the current knowledge of adaptations in tardigrades.

    Science.gov (United States)

    Møbjerg, N; Halberg, K A; Jørgensen, A; Persson, D; Bjørn, M; Ramløv, H; Kristensen, R M

    2011-07-01

    Tardigrades are microscopic animals found worldwide in aquatic as well as terrestrial ecosystems. They belong to the invertebrate superclade Ecdysozoa, as do the two major invertebrate model organisms: Caenorhabditis elegans and Drosophila melanogaster. We present a brief description of the tardigrades and highlight species that are currently used as models for physiological and molecular investigations. Tardigrades are uniquely adapted to a range of environmental extremes. Cryptobiosis, currently referred to as a reversible ametabolic state induced by e.g. desiccation, is common especially among limno-terrestrial species. It has been shown that the entry and exit of cryptobiosis may involve synthesis of bioprotectants in the form of selective carbohydrates and proteins as well as high levels of antioxidant enzymes and other free radical scavengers. However, at present a general scheme of mechanisms explaining this phenomenon is lacking. Importantly, recent research has shown that tardigrades even in their active states may be extremely tolerant to environmental stress, handling extreme levels of ionizing radiation, large fluctuation in external salinity and avoiding freezing by supercooling to below -20 °C, presumably relying on efficient DNA repair mechanisms and osmoregulation. This review summarizes the current knowledge on adaptations found among tardigrades, and presents new data on tardigrade cell numbers and osmoregulation.

  7. Gravity Currents: In the Environment and the Laboratory, Ellis Horwood Series in Environmental Sciences

    Science.gov (United States)

    Csanady, G. T.

    There are books and courses on experimental physics, thorough and rigorous, which contain only simple formulae and use only elementary algebra. The subject is explained in lucid and precise language, with the help of many sketches, photos, and diagrams. The book under review belongs to this genre and is in fact one of its most successful members.About half of the book is devoted to the description of a variety of natural phenomena in which gravity currents play an important role. The class of gravity currents is taken to be quite broad, to include almost any kind of quasi-horizontal motion caused by density differences. The range of natural phenomena surveyed is correspondingly great, from tidal bores through thunderstorms to the eruption of Mount St. Helens. The atmospheric examples are especially thorough and interesting. The broad panorama certainly brings home to the reader the many ways in which fluids (including fluidized rock) can move under the influence of gravity. However, not all of the examples show typical gravity behavior, nor are they all treated with equal thoroughness. The Gulf Stream is mentioned, and the variability of its position is shown in an illustration, but this is not connected with anything typical of gravity currents, nor is the important interplay between Earth rotation and such large-scale “gravity currents” (if one insists on calling them that) at all adequately explained.

  8. Drug- and herb-induced liver injury: Progress, current challenges and emerging signals of post-marketing risk.

    Science.gov (United States)

    Raschi, Emanuel; De Ponti, Fabrizio

    2015-07-08

    Drug-induced liver injury (DILI) and herb-induced liver injury is a hot topic for clinicians, academia, drug companies and regulators, as shown by the steadily increasing number of publications in the past 15 years. This review will first provide clues for clinicians to suspect idiosyncratic (unpredictable) DILI and succeed in diagnosis. Causality assessment remains challenging and requires careful medical history as well as awareness of multifaceted aspects, especially for herbs. Drug discontinuation and therapy reconciliation remain the mainstay in patent's management to minimize occurrence of acute liver failure. The second section will address novel agents associated with liver injury in 2014 (referred to as "signals"), especially in terms of clinical, research and drug development implications. Insights will be provided into recent trends by highlighting the contribution of different post-marketing data, especially registries and spontaneous reporting systems. This literature scrutiny suggests: (1) the importance of post-marketing databases as tools of clinical evidence to detect signals of DILI risk; and (2) the need for joining efforts in improving predictivity of pre-clinical assays, continuing post-marketing surveillance and design ad hoc post-authorization safety studies. In this context, ongoing European/United States research consortia and novel pharmaco-epidemiological tools (e.g., specialist prescription event monitoring) will support innovation in this field. Direct oral anticoagulants and herbal/dietary supplements appear as key research priorities.

  9. Staying Relevant and Current with Online Learning in an Increasingly Global and Competitive Environment

    Directory of Open Access Journals (Sweden)

    Grace Lynch

    2012-08-01

    Full Text Available This paper outlines the success of online learning in the workplace with corporate partners through Open Universities Australia (OUA. OUA is recognized as the national leader in online higher education in Australia with over 200,000 students studying with OUA since 1993. The corporate program helps employees formalize or extend their current skills, reach the next level in their organization or pursue relevant interests through tertiary studies. The business sector sees OUA as a highly attractive solution to fostering a culture of professional development, engagement and inclusiveness.

  10. Analysis on Library Marketing in Digital Environment%数字化环境下的图书馆营销分析

    Institute of Scientific and Technical Information of China (English)

    商巧云

    2015-01-01

    In the face of the diversification development trend of information carrier, transmission pattern and reading mode, the library must be integrated into the modern marketing concept and method, allocate resources rationally and change the service mode to comply with the requirements of the times. This paper expounds the influence of digital environment on library marketing, probes into the necessity of developing library’s marketing strategy, and puts forward library’s marketing strategies under the digital background.%面对信息载体、传播方式及阅读模式多元化的发展趋势,图书馆必须融入现代营销观念和方式,合理配置资源,改变服务模式,才能顺应时代的需求。阐述了数字化环境对图书馆营销的影响,探讨了发展图书馆营销策略的必要性,提出了数字图书馆背景下图书馆的营销策略。

  11. Market Research. Cooperative Education Marketing Digest Series 1.

    Science.gov (United States)

    Pride, Cletis G.; Fowler, Joseph S.

    An overview of market research is provided, with advice about conducting market research for the educator. Market research is any kind of research that gives information about the current state of the market and offers guidance in improving one's position in that market. The relative advantages of conducting market research by oneself or by hiring…

  12. Method for transferring data between at least one lagrangian buoy for measuring currents for ocean and costal environments and a base station, and lagrangian buoy for measuring currents for ocean and costal environments

    OpenAIRE

    Martínez-Ledesma, Miquel; Álvarez, Alberto; Vizoso, Guillermo; Tintoré, Joaquín

    2011-01-01

    [EN] Method for transferring data between at least one lagrangian buoy for measuring currents for ocean and coastal environments and a base station, which comprises capturing data by the buoy by means of the parameter-measuring sensors and the GPS receiver and storing said data in a first file which is segmented into packets of a maximum length defined by the SBD Iridium protocol for the subsequent sending thereof to the base station. The invention also relates to the lagrangian buoy for meas...

  13. The Impact of Neighborhood Social and Built Environment Factors across the Cancer Continuum: Current Research, Methodologic Considerations, and Future Directions

    Science.gov (United States)

    Gomez, Scarlett Lin; Shariff-Marco, Salma; De Rouen, Mindy; Keegan, Theresa H. M.; Yen, Irene H.; Mujahid, Mahasin; Satariano, William A.; Glaser, Sally L.

    2015-01-01

    Neighborhood social and built environments have been recognized as important contexts in which health is shaped. We review the extent to which these neighborhood factors have been addressed in population-level cancer research, with a scan of the literature for research that focuses on specific social and/or built environment characteristics and association with outcomes across the cancer continuum, including incidence, diagnosis, treatment, survivorship, and survival. We discuss commonalities and differences in methodologies across studies, current challenges in research methodology, and future directions in this research area. The assessment of social and built environment factors in relation to cancer is a relatively new field, with 82% of 34 reviewed papers published since 2010. Across the wide range of social and built environment exposures and cancer outcomes considered by the studies, numerous associations were reported. However, the directions and magnitudes of association varied, due in large part to the variation in cancer sites and outcomes being studied, but also likely due to differences in study populations, geographical region, and, importantly, choice of neighborhood measure and geographic scale. We recommend that future studies consider the life course implications of cancer incidence and survival, integrate secondary and self-report data, consider work neighborhood environments, and further develop analytical and statistical approaches appropriate to the geospatial and multilevel nature of the data. Incorporating social and built environment factors into research on cancer etiology and outcomes can provide insights into disease processes, identify vulnerable populations, and generate results with translational impact of relevance for interventionists and policy makers. PMID:25847484

  14. The current state of workers' pneumoconiosis in relationship to dusty working environments in Okayama Prefecture, Japan.

    Directory of Open Access Journals (Sweden)

    Takigawa T

    2002-12-01

    Full Text Available This study involved the examination of 1,006 chest x-ray films of workers from the industries devoted to shipyard welding, stone grinding, and refractory crushing in southern Okayama prefecture. Of the reviewed films, analysis was focused on subjects with a profusion rate of 0/1 as well as pneumoconiotic subjects (exhibiting profusion rates of 1/0 or greater in order to discover cases in the beginning stages. One-hundred-and-seventy-four films illustrated a profusion rate of 0/1 or greater, and the proportion of this profusion rate was revealed to be highest in shipyard welders. Even some workers under 40 years of age were found to have already developed pneumoconiosis. Of these 1,006 subjects, 30 volunteers permitted us to measure their personal dust exposure concentrations. The measured concentration of the shipyard welders' dust exposure (respirable dust; 3.3 86.3 mg/m3, total dust; 7.5-117.0 mg/m3 was higher than those of the other 2 industries. Statistical differences among the industries were observed in the respirable dust concentrations. A statistically significant positive correlation was demonstrated between the working duration in dusty environments and the rate of profusion. The present findings suggest the need for taking adequate measures in Okayama in order to prevent workers from developing, or to help retard the progression of, pneumoconiosis.

  15. Educating Medical Laboratory Technologists: Revisiting Our Assumptions in the Current Economic and Health-Care Environment

    Directory of Open Access Journals (Sweden)

    Regina Linder

    2012-08-01

    Full Text Available Health care occupies a distinct niche in an economy struggling to recover from recession. Professions related to the care of patients are thought to be relatively resistant to downturns, and thus become attractive to students typically drawn to more lucrative pursuits. Currently, a higher profile for clinical laboratory technology among college students and those considering career change results in larger and better prepared applicant pools. However, after decades of contraction marked by closing of programs, prospective students encounter an educational system without the capacity or vigor to meet their needs. Here discussed are some principles and proposals to allow universities, partnering with health-care providers, government agencies, and other stakeholders to develop new programs, or reenergize existing ones to serve our students and patients. Principles include academic rigor in biomedical and clinical science, multiple points of entry for students, flexibility in format, cost effectiveness, career ladders and robust partnerships.

  16. A review of current practices to increase Chlamydia screening in the community--a consumer-centred social marketing perspective.

    Science.gov (United States)

    Phillipson, Lyn; Gordon, Ross; Telenta, Joanne; Magee, Chris; Janssen, Marty

    2016-02-01

    Chlamydia trachomatis is one of the most frequently reported sexually transmitted infections (STI) in Australia, the UK and Europe. Yet, rates of screening for STIs remain low, especially in younger adults. To assess effectiveness of Chlamydia screening interventions targeting young adults in community-based settings, describe strategies utilized and assess them according to social marketing benchmark criteria. A systematic review of relevant literature between 2002 and 2012 in Medline, Web of Knowledge, PubMed, Scopus and the Cumulative Index to Nursing and Allied Health was undertaken. Of 18 interventions identified, quality of evidence was low. Proportional screening rates varied, ranging from: 30.9 to 62.5% in educational settings (n = 4), 4.8 to 63% in media settings (n = 6) and from 5.7 to 44.5% in other settings (n = 7). Assessment against benchmark criteria found that interventions incorporating social marketing principles were more likely to achieve positive results, yet few did this comprehensively. Most demonstrated customer orientation and addressed barriers to presenting to a clinic for screening. Only one addressed barriers to presenting for treatment after a positive result. Promotional messages typically focused on providing facts and accessing a testing kit. Risk assessment tools appeared to promote screening among higher risk groups. Few evaluated treatment rates following positive results; therefore, impact of screening on treatment rates remains unknown. Future interventions should consider utilizing a comprehensive social marketing approach, using formative research to increase insight and segmentation and tailoring of screening interventions. Easy community access to both screening and treatment should be prioritized. © 2015 John Wiley & Sons Ltd.

  17. High Temperature Corrosion studies on Pulsed Current Gas Tungsten Arc Welded Alloy C-276 in Molten Salt Environment

    Science.gov (United States)

    Manikandan, M.; Arivarasu, M.; Arivazhagan, N.; Puneeth, T.; Sivakumar, N.; Murugan, B. Arul; Sathishkumar, M.; Sivalingam, S.

    2016-09-01

    Alloy C-276 is widely used in the power plant environment due to high strength and corrosion in highly aggressive environment. The investigation on high- temperature corrosion resistance of the alloy C-276 PCGTA weldment is necessary for prolonged service lifetime of the components used in corrosive environments. Investigation has been carried out on Pulsed Current Gas Tungsten Arc Welding by autogenous and different filler wires (ERNiCrMo-3 and ERNiCrMo-4) under molten state of K2SO4-60% NaCl environment at 675oC under cyclic condition. Thermogravimetric technique was used to establish the kinetics of corrosion. Weight gained in the molten salt reveals a steady-state parabolic rate law while the kinetics with salt deposits displays multi-stage growth rates. PCGTA ERNiCrMo-3 shows the higher parabolic constant compared to others. The scale formed on the weldment samples upon hot corrosion was characterized by using X-ray diffraction, SEM and EDAX analysis to understand the degradation mechanisms. From the results of the experiment the major phases are identified as Cr2O3, Fe2O3, and NiCr2O4. The result showed that weld fabricated by ERNiCrMo-3 found to be more prone to degradation than base metal and ERNiCrMo-4 filler wire due to higher segregation of alloying element of Mo and W in the weldment

  18. Micro-Enterprises’ Digital Marketing Tools for Building Customer Relationships

    OpenAIRE

    Tuulia Nikunen; Martti Saarela; Eeva-Liisa Oikarinen; Matti Muhos; Lari Isohella

    2017-01-01

    Abstract The digital marketing environment is changing rapidly, and, for micro-enterprises, digital marketing is currently a vitally important opportunity. Attracting customers, engaging customers’ interest and participation, retaining customers, learning customers’ preferences and relating to customers are key strategies in building strong customer relationships. However, many enterprises ignore longer-term aspects of managing customer relationships. The study sought to contribute t...

  19. 移动互联环境下跨界营销的影响因素%Influencing Factors of Crossover Marketing in Mobile Internet Environment

    Institute of Scientific and Technical Information of China (English)

    黄嘉涛

    2016-01-01

    本文运用扎根理论的方法,以深度访谈和文案资料为基础,通过开放编码、主轴编码、选择编码,探索移动互联网环境下跨界营销的行为及其影响因素并构建模型。随后,基于广东地区企业的调查数据,对模型进行实证研究。实证结果表明,品牌匹配、市场匹配和战略匹配显著正向影响跨界营销,其中品牌匹配的影响作用最大;市场动荡性和市场不确定性正向调节品牌匹配与跨界营销以及市场匹配与跨界营销之间的正向关系;市场动荡性和市场不确定性对战略匹配与跨界营销之间的关系调节效应不显著。传统企业必须与移动互联网进行融合,从产品合作、联合营销、内容传递、场景设计等方面开展跨界营销合作,提高跨界双方在品牌、市场、战略等方面的匹配程度,其中尤其要重视品牌的匹配程度。%Based on the data collected from literature and in-depth interviews,the Grounded Theory,and three types of coding,an exploratory research on crossover marketing in mobile internet environment and its influencing factors is conducted, and the corresponding model is developed. Then,an empirical test is conducted based on survey data from local companies in Guangdong. The results show that:1. brand matching,market matching and strategic matching have positive effect on crossover marketing,and brand matching has the strongest effect;2. market dynamic and market uncertainty positively moderate the relationship between brand matching and crossover marketing as well as the relationship between market matching and crossover marketing;3. market dynamic and market uncertainty does not positively moderate the relationship between strategic matching and crossover marketing. The traditional enterprises should integrate with mobile internet,and improve the matching level in terms of brand,market and strategy;and they should pay special attention to the

  20. Adaptive optimization as a design and management methodology for coal-mining enterprise in uncertain and volatile market environment - the conceptual framework

    Science.gov (United States)

    Mikhalchenko, V. V.; Rubanik, Yu T.

    2016-10-01

    The work is devoted to the problem of cost-effective adaptation of coal mines to the volatile and uncertain market conditions. Conceptually it can be achieved through alignment of the dynamic characteristics of the coal mining system and power spectrum of market demand for coal product. In practical terms, this ensures the viability and competitiveness of coal mines. Transformation of dynamic characteristics is to be done by changing the structure of production system as well as corporate, logistics and management processes. The proposed methods and algorithms of control are aimed at the development of the theoretical foundations of adaptive optimization as basic methodology for coal mine enterprise management in conditions of high variability and uncertainty of economic and natural environment. Implementation of the proposed methodology requires a revision of the basic principles of open coal mining enterprises design.

  1. Induced current density in the foetus of pregnant workers in high magnetic field environments.

    Science.gov (United States)

    Xue, C; Wood, A W; Dovan, T

    2004-12-01

    There are moves to limit by legislation the amount of electric and magnetic fields that workers and the general public are exposed to. In work locations near wiring, cables & equipment carrying high electric currents, there are situations in which the proposed magnetic field limits could be exceeded. Since the limits for the general public are more conservative than those for workers and since the foetus or a pregnant worker should be afforded the status of a member of the general public, it is important to assess a worst-case scenario for the purposes of a general code of practice. Three different magnetic field exposures are modelled, which include the worst case - the body of a pregnant woman at a smallest distance of 30 cm to the conductor. All computations were done by using Multiple Multipole Program (MMP), which is based on the Generalized Multipole Technique (GMT) from ETH (Swiss Federal Institute of Technology), Zurich, Switzerland. In a worst-case scenario the proposed basic restrictions would be exceeded slightly in both maternal and foetal tissue. With appropriate pre-placement assessment, these over-exposures can be avoided.

  2. Survey on plasticizers currently found in PVC toys on the Swiss market: Banned phthalates are only a minor concern.

    Science.gov (United States)

    McCombie, Gregor; Biedermann, Sandra; Suter, Gaby; Biedermann, Maurus

    2017-01-27

    Plasticizers in toys are a recurring source of criticism and concern, as consumers feel they may endanger the health of their children. Most of the information available in literature concerns the presence or absence of certain phthalic acid ester plasticizers. Very little information can be found in the public domain with respect to the actually used plasticizers at a given time and place. In this paper, we present the plasticizer composition of 118 samples from 88 polyvinyl chloride toys found on the Swiss market in autumn 2015. Bis(2-ethylhexyl) terephthalate (DEHT) was by far the most frequent main plasticizer in the analyzed samples, which is a change when compared to the plasticizers found in toys and child care articles in 2007. Furthermore, the data show that the banned phthalates in toys are only a minor concern. The occurrence, however, is not evenly distributed between importers. If a toy is not designed to be sold on the European market by the manufacturer, it seems to be more likely to contain a banned phthalic acid ester.

  3. Conquering the American market : ABN AMRO, Rabobank and Nationale-Nederlanden working in a different business environment, 1965-2005

    NARCIS (Netherlands)

    Westerhuis, G.K.

    2008-01-01

    The dissertation highlights the expansion of Dutch financial companies in the American market during the last forty years. It aims to explain in which activities they expanded successfully and in which activities they failed. Three important Dutch companies were studied: ABN AMRO, Rabobank and Natio

  4. Conquering the American market : ABN AMRO, Rabobank and Nationale-Nederlanden working in a different business environment, 1965-2005

    NARCIS (Netherlands)

    Westerhuis, G.K.|info:eu-repo/dai/nl/308719824

    2008-01-01

    The dissertation highlights the expansion of Dutch financial companies in the American market during the last forty years. It aims to explain in which activities they expanded successfully and in which activities they failed. Three important Dutch companies were studied: ABN AMRO, Rabobank and

  5. Mining Marketing Data

    Science.gov (United States)

    2002-01-01

    MarketMiner(R) Products, a line of automated marketing analysis tools manufactured by MarketMiner, Inc., can benefit organizations that perform significant amounts of direct marketing. MarketMiner received a Small Business Innovation Research (SBIR) contract from NASA's Johnson Space Center to develop the software as a data modeling tool for space mission applications. The technology was then built into the company current products to provide decision support for business and marketing applications. With the tool, users gain valuable information about customers and prospects from existing data in order to increase sales and profitability. MarketMiner(R) is a registered trademark of MarketMiner, Inc.

  6. Generic Market Models

    NARCIS (Netherlands)

    R. Pietersz (Raoul); M. van Regenmortel

    2005-01-01

    textabstractCurrently, there are two market models for valuation and risk management of interest rate derivatives, the LIBOR and swap market models. In this paper, we introduce arbitrage-free constant maturity swap (CMS) market models and generic market models featuring forward rates that span perio

  7. Legacy and currently used pesticides in the atmospheric environment of Lake Victoria, East Africa.

    Science.gov (United States)

    Arinaitwe, Kenneth; Kiremire, Bernard T; Muir, Derek C G; Fellin, Phil; Li, Henrik; Teixeira, Camilla; Mubiru, Drake N

    2016-02-01

    The Lake Victoria watershed has extensive agricultural activity with a long history of pesticide use but there is limited information on historical use or on environmental levels. To address this data gap, high volume air samples were collected from two sites close to the northern shore of Lake Victoria; Kakira (KAK) and Entebbe (EBB). The samples, to be analyzed for pesticides, were collected over various periods between 1999 and 2004 inclusive (KAK 1999-2000, KAK 2003-2004, EBB 2003 and EBB 2004 sample sets) and from 2008 to 2010 inclusive (EBB 2008, EBB 2009 and EBB 2010 sample sets). The latter sample sets (which also included precipitation samples) were also analyzed for currently used pesticides (CUPs) including chlorpyrifos, chlorthalonil, metribuzin, trifluralin, malathion and dacthal. Chlorpyrifos was the predominant CUP in air samples with average concentrations of 93.5, 26.1 and 3.54 ng m(-3) for the EBB 2008, 2009, 2010 sample sets, respectively. Average concentrations of total endosulfan (ΣEndo), total DDT related compounds (ΣDDTs) and hexachlorocyclohexanes (ΣHCHs) ranged from 12.3-282, 22.8-130 and 3.72-81.8 pg m(-3), respectively, for all the sample sets. Atmospheric prevalence of residues of persistent organic pollutants (POPs) increased with fresh emissions of endosulfan, DDT and lindane. Hexachlorobenzene (HCB), pentachlorobenzene (PeCB) and dieldrin were also detected in air samples. Transformation products, pentachloroanisole, 3,4,5-trichloroveratrole and 3,4,5,6-tetrachloroveratrole, were also detected. The five most prevalent compounds in the precipitation samples were in the order chlorpyrifos>chlorothalonil>ΣEndo>ΣDDTs>ΣHCHs with average fluxes of 1123, 396, 130, 41.7 and 41.3 ng m(-2)sample(-1), respectively. PeCB exceeded HCB in precipitation samples. The reverse was true for air samples. Backward air trajectories suggested transboundary and local emission sources of the analytes. The results underscore the need for a concerted

  8. The Marketing Plan: An Integrative Device for Teaching Marketing Management.

    Science.gov (United States)

    Berdine, W. R.; Petersen, James C.

    1980-01-01

    The importance of the marketing plan is stressed as an integrative device for teaching marketing management, and a structure is presented to assist students in designing a marketing plan. Components of this plan include marketing objectives, targeting market and buying motives, external environment and competition, product, price, and promotion.…

  9. The Marketing Plan: An Integrative Device for Teaching Marketing Management.

    Science.gov (United States)

    Berdine, W. R.; Petersen, James C.

    1980-01-01

    The importance of the marketing plan is stressed as an integrative device for teaching marketing management, and a structure is presented to assist students in designing a marketing plan. Components of this plan include marketing objectives, targeting market and buying motives, external environment and competition, product, price, and promotion.…

  10. The study of fungal contamination in three current packed spices in the markets of Tehran: brief report

    Directory of Open Access Journals (Sweden)

    Mohammad Mansouri

    2015-06-01

    Conclusion: The obtained results of this cross-sectional study and the available proofs in community indicate that, there are the high levels of fungal contaminations in current used spices. Therefore, it is necessary to control the production units.

  11. Market Rationality: Efficient Market Hypothesis versus Market Anomalies

    Directory of Open Access Journals (Sweden)

    Kadir Can Yalcin

    2010-10-01

    Full Text Available Market efficiency theory suggests that market is rational and provides correct pricing. That is, the current prices of securities are close to their fundamental values because of either the rational investors or the arbitragers’ buy and sell action of underpriced or overpriced stocks. On the other hand, observed market anomalies have a challenge for this argument. They claim that irrational investment activities and the arbitrage opportunities’ being limited in markets cause some market anomalies that are inconsistent with efficient market hypothesis. The most commonly seen anomalies are the “volume”, “volatility”, “cash dividends”, “equity premium puzzle”, and the “predictability”. This work is a literature survey, and its main objective is to deal with efficient market theory and market anomalies in order to examine the question “Are markets rational or not"?

  12. Market Rationality: Efficient Market Hypothesis versus Market Anomalies

    Directory of Open Access Journals (Sweden)

    Kadir Can Yalcin

    2016-02-01

    Full Text Available Market efficiency theory suggests that market is rational and provides correct pricing. That is, the current prices of securities are close to their fundamental values because of either the rational investors or the arbitragers' buy and sell action of underpriced or overpriced stocks. On the other hand, observed market anomalies have a challenge for this argument. They claim that irrational investment activities and the arbitrage opportunities' being limited in markets cause some market anomalies that are inconsistent with efficient market hypothesis. The most commonly seen anomalies are the "volume", "volatility", "cash dividends", "equity premium puzzle", and the "predictability". This work is a literature survey, and its main objective is to deal with efficient market theory and market anomalies in order to examine the question "Are markets rational or not"?

  13. Community food environments and healthy food access among older adults: A review of the evidence for the Senior Farmers' Market Nutrition Program (SFMNP).

    Science.gov (United States)

    O'Dare Wilson, Kellie

    2017-04-01

    Although an array of federal, state, and local programs exist that target food insecurity and the specific nutritional needs of seniors, food insecurity among older adults in the United States remains a persistent problem, particularly in minority and rural populations. Food insecurity is highly predictive of inadequate fresh fruit and vegetable (FFV) consumption in particular. The Senior Farmers' Market Nutrition Program (SFMNP) is a community-based program to help seniors purchase FFVs at farmer's markets in their neighborhoods. The SFMNP continues to grow; however, little is known about the effectiveness of the program. The purposes of this article are to (1) highlight the importance of community and neighborhood based food insecurity programs, specifically emphasizing the importance of FFV access for seniors, (2) review the current state of the evidence on the SFMNP, and (3) provide recommendations for researchers and policy-makers wishing to continue to advance the knowledge base in neighborhood-based food security among older adults.

  14. Exposure to the drug company marketing in Greece: Interactions and attitudes in a non-regulated environment for medical students.

    Science.gov (United States)

    Filippiadou, Magdalini; Kouvelas, Dimitrios; Garyfallos, Georgios; Tsakiridis, Ioannis; Tzachanis, Dimitrios; Spachos, Dimitrios; Papazisis, Georgios

    2017-07-01

    Medical students are targeted by the pharmaceutical industry and are exposed to their marketing strategies even in the preclinical years of study. The marketing strategies used by pharmaceutical companies with physicians are also applied to students, affecting their future prescribing behaviour, and include low-cost non-educational gifts, travel expenses and conferences registration fees. In Greece, there are no national or institutional regulations and guidelines concerning drug company-medical student interactions. This study is the first time this estimate has been made in Greece and assessed a) the interactions between pharmaceutical companies and medical students, and b) students' attitudes towards pharmaceutical marketing. A sampling of undergraduate medical students completed an anonymous, self-administered, web-based survey. The first part of the survey investigated the interaction between the students and pharmaceutical companies; the possible answers were the binomial variables 'yes' or 'no'. The second part assessed the students' opinions of pharmaceutical company marketing and the answer options were 'agree', 'don't know/don't answer' and 'disagree'. The survey was completed by 412 undergraduate medical students (mean age 22 ± 2.2 years, 52.7% were women); the overall response rate was 58.9%. Although the majority did not consider accepting gifts and meals from drug companies as ethical, most of them (59%) had accepted meals and low-cost non-educational gifts, especially the clinical-level students. Further, 52,6% of the students did not believe that accepting gifts from pharmaceutical companies would affect their own prescription behaviour, whereas surprisingly they held the opposite opinion of their classmates. The vast majority (85.9%) agreed that sponsored lectures were biased in favour of a company's products; however, 47.6% agreed that promotional material is useful for learning about new medications and 34.5% believed that medical schools

  15. A review on emerging contaminants in wastewaters and the environment: current knowledge, understudied areas and recommendations for future monitoring.

    Science.gov (United States)

    Petrie, Bruce; Barden, Ruth; Kasprzyk-Hordern, Barbara

    2015-04-01

    of using an integrated analytical approach which compliments targeted and non-targeted screening with biological assays to measure ecological impact. With respect to current toxicity testing protocols, failure to consider the enantiomeric distribution of chiral compounds found in the environment, and the possible toxicological differences between enantiomers is concerning. Such information is essential for the development of more accurate environmental risk assessment.

  16. Market theories evolve, and so do markets

    OpenAIRE

    Friedman, Daniel

    2007-01-01

    Responding to Mirowski's target article, this paper discusses some intellectual currents of 1970s-1990s and offers suggestions on measuring market performance, on including automated agents as market participants, on evolving new market formats, and on dealing with highly differentiated goods. (c) 2006 Elsevier B.V. All rights reserved.

  17. Development of power purchase agreement in the electricity market environment%电力市场环境下购电协议的形成方法

    Institute of Scientific and Technical Information of China (English)

    Chira Achayuthakan; Peerapat Vithayasrichareon

    2008-01-01

    The Special Power Purchase Agreement (PPA) is formulated as an alternative structural payment to integrate two different electricity market structures which are traditional monopoly market, referred as the Conventional PPA environment and fully competitive market with Power Pool, referred as Power Pool environment. The Special PPA shall partly repay initial investment to the generators with capacity payment on guaranteed capacity, presumably by half of respective capacity. The non-guaranteed capacity is obliged to market competition in the same manner as that in the Power Pool. Hence the Special PPA both partly guarantees generators investment repayment as well as pursues generators to compete and absorb market risk. The Special PPA also provides the capacity payment for reserve capacity reflecting the cost of system reliability. The Special PPA provides different merits order dispatching in such a way that more generating units are utilized. With the fact that the nature of ESI is investment intensive,the Special PPA mechanism, that payment is distributed more to generators, would highly encourage and attract participation in generation investment.%专用购电协议(SpeciM PPA)作为一种具有选择性的支付方式,融合了2种不同的电力市场结构,即基于传统购电协议的垄断市场和基于电力联营体模式的竞争市场.为支付发电公司最初的投资,专用购电协议把电厂容量的一半作为保证量,按容量费用方式支付;对于没有得到保证的部分容量,按照类似电力联营体的方式参与市场竞争.专用购电协议提供了不同的优先调度方式,可以使得更多的发电机组得到利用;同时对发电公司有所倾斜,能够激励和吸引发电投资.

  18. An exploratory study looking at the relationship marketing techniques used in the music festival industry

    OpenAIRE

    Kerr, A.; May, D.

    2011-01-01

    There are current issues and trends in the music festival market, which may affect the success of an event, and market saturation is at the forefront of these issues. Previous literature, maintaining the need for a marketing approach to festivals, identifi es the need for maintaining strong stakeholder relationships in order to succeed in a business environment; attention has been focused to the theory of relationship marketing (RM) because of the recognition that this pr...

  19. Energy Efficiency Financing for Low- and Moderate-Income Households: Current State of the Market, Issues, and Opportunities

    Energy Technology Data Exchange (ETDEWEB)

    None

    2017-08-01

    Although the need is great, many LMI households may not be able to afford efficiency improvements or may be inhibited from adopting efficiency for other reasons. Decision-makers across the country are currently exploring the challenges and potential solutions to ramping up adoption of efficiency in LMI households, including the use of financing.

  20. Econometric Approach of the Scenarios regarding the Impact of the Consumer’s Empowerment and Companies’ Responsibility for Environment Sustainability on the Electricity Market Performance

    Directory of Open Access Journals (Sweden)

    Camelia I. Lungu

    2014-02-01

    Full Text Available Energy is a major component of the economy, both as a sector in itself and as an input factor to all other economic activities. This sector is facing major challenges regarding increasing oil prices, severity of climate change or extremely complex implications of the global financial crisis. Organized as an empirical study, based on econometric analysis supported by a rigorous literature review, the paper studies possible correlations between the performance of electricity market, renewable resource consumption, consumers’ behaviour, the influence of economic environment and economic development. It also aims to encourage a new and wider research framework regarding the implications of economic policies’ use on consumers’ perception. The results of the study indicate that the early stage of renewable energy use and the prospect of influencing the consumer behaviour in a way to increase the market performance, through the development of strategies oriented towards sustainable energy consumption, can have a positive impact on companies’ responsibility. It is concluded that consumers’ empowerment stimulates competition, raises efficiency and rethinks companies’ strategies for environment sustainability.

  1. B2B marketing

    OpenAIRE

    Pospíšilová, Lucie

    2010-01-01

    The main goal of this bachelor thesis is to apply theoretical knowledge in B2B marketing to the example of marketing processes in a particular company, to evaluate the current situation of its activities with regard to B2B principles and to suggest relevant recommendations. The theoretical part focuses on specific characteristics of B2B marketing, describes its differences from marketing on consumer markets, deals with buying behaviour of organizations and specifies particular features of mar...

  2. Assessing the Impact of School-Based Marketing Efforts: A Case Study of a Foreign Language Immersion Program in a School-Choice Environment

    Science.gov (United States)

    Olson Beal, Heather K.; Beal, Brent D.

    2016-01-01

    The marketization of K-12 education has led to an increase in school-based marketing efforts. Relatively little research, however, has examined how public schools market themselves, who is involved in marketing, and how these marketing efforts impact key stakeholders, including school administrators, teachers, students, and parents.We explore…

  3. Assessing the Impact of School-Based Marketing Efforts: A Case Study of a Foreign Language Immersion Program in a School-Choice Environment

    Science.gov (United States)

    Olson Beal, Heather K.; Beal, Brent D.

    2016-01-01

    The marketization of K-12 education has led to an increase in school-based marketing efforts. Relatively little research, however, has examined how public schools market themselves, who is involved in marketing, and how these marketing efforts impact key stakeholders, including school administrators, teachers, students, and parents.We explore…

  4. Corrosion Behavior of X80 Steel with Coupled Coating Defects under Alternating Current Interference in Alkaline Environment

    Science.gov (United States)

    Li, Zhong; Li, Caiyu; Qian, Hongchang; Li, Jun; Huang, Liang; Du, Cuiwei

    2017-01-01

    The corrosion behavior of X80 steel in the presence of coupled coating defects was simulated and studied under the interference of alternating current (AC) in an alkaline environment. The results from electrochemical measurements showed that the electrode potential of the coating defect with the smaller exposed area was lower than that with the larger area, which indicated that the steel with the smaller coating defect was more prone to corrosion. The result of weight loss tests also showed that the smaller coating defect had induced a higher corrosion rate. However, the corrosion rate of X80 steel at the larger coating defect decreased gradually with the increase of the larger defect area at a constant smaller defect area. The corrosion morphology images showed that the coating defects with smaller areas suffered from more severe pitting corrosion. PMID:28773078

  5. U.S. Solar Power Market

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2007-08-15

    The report provides an overview of the domestic market for solar, including a concise look at the steps being taken to grow solar power in the U.S. Topics covered include: an overview of solar power including its history, the current market environment, and its future prospects; an analysis of the key business factors that are driving interest in solar power; a description of solar power technologies; a review of the economics of solar power; a discussion of the key markets for solar power; and, profiles of domestic solar cell/module manufacturers.

  6. Marketing solutions for Romanian retail companies

    Directory of Open Access Journals (Sweden)

    Marius BĂLĂŞESCU

    2015-06-01

    Full Text Available Current developments in the consumer goods market raises important and complex issues for all retail companies. Under increasingly strong competition, Romanian retail businesses need to solve outstanding issues regarding the integration in market mechanisms, the diagnose of problems faced in the competitive environment, the initiation and development of business or the determination of any activity’s feasibility. Furthermore, being employed in a direct relationship with market demand, retailers must permanently know and follow its requirements and demands, phenomenon requiring multiple researches, studies and analysis.

  7. The Marketing Mix Revisited: Towards the 21st Century Marketing

    OpenAIRE

    E., Constantinides

    2006-01-01

    The paper assesses the current standing of the 4Ps Marketing Mix framework as the dominant marketing management paradigm and identifies market developments, environmental changes, and trends, as well as changing academic attitudes likely to affect the future of the Mix as theoretical concept and also the favourite management tool of marketing practitioners. It reviews the criticism on the 4Ps emanating from five traditional marketing areas - Consumer Marketing, Relationship Marketing, Service...

  8. The Marketing Mix Revisited: Towards the 21st Century Marketing

    OpenAIRE

    Constantinides, Efthymios

    2006-01-01

    The paper assesses the current standing of the 4Ps Marketing Mix framework as the dominant marketing management paradigm and identifies market developments, environmental changes, and trends, as well as changing academic attitudes likely to affect the future of the Mix as theoretical concept and also the favourite management tool of marketing practitioners. It reviews the criticism on the 4Ps emanating from five traditional marketing areas - Consumer Marketing, Relationship Marketing, Service...

  9. Current asthma, respiratory symptoms and airway infections among students in relation to the school and home environment in Japan.

    Science.gov (United States)

    Takaoka, Motoko; Suzuki, Kyoko; Norbäck, Dan

    2017-08-01

    To study associations between the school and home environment and current asthma, respiratory symptoms and airway infections among Japanese students. Japanese students (12-15 y) (N = 1048) in four schools responded to a questionnaire on respiratory health, allergy and the home environment. Temperature, relative air humidity (RH) and student density (students/m(2) floor area) was measured in the classrooms: dust was collected from floors and in classroom air and analysed for cat (Fel d 1) and dog (Can f 1) allergens. Health associations were analysed by multi-level logistic regression. Doctor's diagnosed asthma was common (13.4%), 8.8% reported cat allergy and 6.1% dog allergy. The median level in floor dust was 41 ng/g (IQR 23-92) for Fel d 1 and 101 ng/g (IQR 54-101) for Can f 1. The median level in air was 18.6 ng/ m(2)/ day (IQR5.9-25.1) for Fel d 1 and 18.6 ng/ m(2)/ day (IQR 6.0-13.3) for Can f 1. High RH, high student density and airborne cat allergen was associated with airway infections. In the home environment, recent indoor painting, new floor materials, odour, having cats as pets, window pane condensation in winter, and dampness in floor construction were associated with respiratory illness. High relative air humidity, high student density and airborne cat allergens at school may increase the risk of airway infections. Having cats as pets, chemical emissions from paint and new floor materials, odour and dampness can constitute domestic risk factors for respiratory symptoms while having dogs as pets could be protective.

  10. Market Watch

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    TO THE POINT:Economic statistics for August released on September 11 ignited serious concerns over inflation and led to a sharp plummet of the Chinese stock market.The consumer price index growth rate in August hit the highest in a single month in 11 years to 6.5 percent and the producer price index grew a mild 2.6 percent.The real estate market continued its rapid growth momentum,while the trade surplus ranked the second highest in history.The Chinese Government decided to stabilize its trade policies and dump frequent policy adjustments to provide a healthy and stable policy environment for its companies.

  11. Inventory of Engineered Nanoparticle-Containing Consumer Products Available in the Singapore Retail Market and Likelihood of Release into the Aquatic Environment

    Directory of Open Access Journals (Sweden)

    Yuanyuan Zhang

    2015-07-01

    Full Text Available Consumer products containing engineered nanoparticles (ENP are already entering the marketplace. This leads, inter alia, to questions about the potential for release of ENP into the environment from commercial products. We have inventoried the prevalence of ENP-containing consumer products in the Singapore market by carrying out onsite assessments of products sold in all major chains of retail and cosmetic stores. We have assessed their usage patterns and estimated release factors and emission quantities to obtain a better understanding of the quantities of ENP that are released into which compartments of the aquatic environment in Singapore. Products investigated were assessed for their likelihood to contain ENP based on the declaration of ENP by producers, feature descriptions, and the information on particle size from the literature. Among the 1,432 products investigated, 138 were “confirmed” and 293 were “likely” to contain ENP. Product categories included sunscreens, cosmetics, health and fitness, automotive, food, home and garden, clothing and footwear, and eyeglass/lens coatings. Among the 27 different types of nanomaterials identified, SiO2 was predominant, followed by TiO2 and ZnO, Carbon Black, Ag, and Au. The amounts of ENP released into the aquatic system, which was estimated on the basis of typical product use, ENP concentration in the product, daily use quantity, release factor, and market share, were in the range of several hundred tons per year. As these quantities are likely to increase, it will be important to further study the fate of ENP that reach the aquatic environment in Singapore.

  12. Inventory of Engineered Nanoparticle-Containing Consumer Products Available in the Singapore Retail Market and Likelihood of Release into the Aquatic Environment.

    Science.gov (United States)

    Zhang, Yuanyuan; Leu, Yu-Rui; Aitken, Robert J; Riediker, Michael

    2015-07-24

    Consumer products containing engineered nanoparticles (ENP) are already entering the marketplace. This leads, inter alia, to questions about the potential for release of ENP into the environment from commercial products. We have inventoried the prevalence of ENP-containing consumer products in the Singapore market by carrying out onsite assessments of products sold in all major chains of retail and cosmetic stores. We have assessed their usage patterns and estimated release factors and emission quantities to obtain a better understanding of the quantities of ENP that are released into which compartments of the aquatic environment in Singapore. Products investigated were assessed for their likelihood to contain ENP based on the declaration of ENP by producers, feature descriptions, and the information on particle size from the literature. Among the 1,432 products investigated, 138 were "confirmed" and 293 were "likely" to contain ENP. Product categories included sunscreens, cosmetics, health and fitness, automotive, food, home and garden, clothing and footwear, and eyeglass/lens coatings. Among the 27 different types of nanomaterials identified, SiO2 was predominant, followed by TiO2 and ZnO, Carbon Black, Ag, and Au. The amounts of ENP released into the aquatic system, which was estimated on the basis of typical product use, ENP concentration in the product, daily use quantity, release factor, and market share, were in the range of several hundred tons per year. As these quantities are likely to increase, it will be important to further study the fate of ENP that reach the aquatic environment in Singapore.

  13. [Current status of operations in community general support centers and the correlation of personal traits, work environment and occupational stress].

    Science.gov (United States)

    Yamaguchi, Yoshie

    2010-01-01

    The purpose of this study was to identify the current status of operations at community general support centers which provide coordination for elderly care and the correlation of personal traits, work environment and the occupational stress of the staff. Subjects of the study were 251 staff members of community general support centers. The current status of operations at the community general support centers and the personal traits, work environment, effort-remuneration imbalance model (ERI) and general health questionnaire (GHQ) were surveyed. The initial analysis involved a comparison by a chi-square test on: The effort-remuneration ratio (E/R ratio) of personal traits and work environment, risk of over-commitment (OC), and GHQ score. To explore the correlation between the E/R ratio of the three GHQ groups (low, middle and high score groups) and the OC value, one-way analysis of variance was performed. Out of the four basic functions of the community general support centers, 22.0% of the respondents noted that "establishment of a regional, comprehensive/multi-tiered service network" was functioning, and 50.4% of respondents noted that "comprehensive and continuous care management" was functioning. The average effort score was 15.5 +/- 5.3, approximately double the average value of preceding studies. Significant differences found in GHQ scores were related to working hours (pworking hours of 50 h or more" (OR: 10.38, 95% CI: 2.52-42.70), "Unstable employment" (OR: 2.75, 95% CI: 1.22-6.21) and "Anxiety related to task content" (OR: 17.04, 95% CI: 3.57-81.24). Items observed to have significant correlation with OC value risk factors were: "Weekly working hours of 50 h or more" (OR: 8.04, 95% CI: 1.99-32.41) and "Anxiety related to task content" (OR: 4.60, 95% CI: 2.04-10.37). We conclude that the basic functions of the community general support centers are not presently very functional. The stress levels of the community general support center staff are high and

  14. The Marketing of Cultural Values

    OpenAIRE

    Ionel Enache

    2015-01-01

    The current, fast and unpredictable changes required a rapid transformation of Marketing. Marketing 3.0 can be the solution. Marketing 3.0 is a cultural and social marketing, a marketing of high values: moral, legal, esthetic and a marketing of superior needs: peace, justice, spiritual accomplishments, all globally approached. The goal of Marketing 3.0 is to convince all commercial and cultural structures to get involved in creating the Millennium Development Goals (MDGs): eradicating poverty...

  15. Role of Faculty Development Forums in Virtual Teaching Environment: A Case Study of Marketing Research & Case Group

    Science.gov (United States)

    Sandhu, Rizwan Saleem; Hussain, Sajid

    2016-01-01

    The online learning has broadened the teaching spectrum from Face-to-Face to virtual environment, and this move has brought traditional teacher-centered instruction to learner-centered instruction. This paradigm shift appears to place demands on faculty to modify faculty's instruction roles that are different from those encountered in Face-to-Face…

  16. Assessing Reliability and Validity of the "GroPromo" Audit Tool for Evaluation of Grocery Store Marketing and Promotional Environments

    Science.gov (United States)

    Kerr, Jacqueline; Sallis, James F.; Bromby, Erica; Glanz, Karen

    2012-01-01

    Objective: To evaluate reliability and validity of a new tool for assessing the placement and promotional environment in grocery stores. Methods: Trained observers used the "GroPromo" instrument in 40 stores to code the placement of 7 products in 9 locations within a store, along with other promotional characteristics. To test construct validity,…

  17. Risk Factors of Young Graduates in the Competitive E.U. Labour Market at the End of the Current Economic Crisis

    Directory of Open Access Journals (Sweden)

    Kacerova Eliska

    2016-09-01

    Full Text Available Modern development trends in the labour market have been an increasingly important political and economic issue not only domestically but also on the European level. It proves the fact that in The Europe 2020 strategy, one of the main five points is the aim to increase the employment rate of the population (age: 20–64 from the current 69% to at least 75%. Various risk groups of job candidates emerge among the unemployed. The economic crisis in 2007 made the situation in the labour markets worse. The demand for labour decreased while the number of candidates increased. In recent years, fresh graduates under the age of 25 have been regarded as a high risk group sometimes nicknamed “the lost generation” or Generation Y. This generation is well accustomed to modern technologies which they use for their own benefit and they are willing and able to work from anywhere. On the contrary, those over the age of 35, who are sometimes referred to as Generation X, have different attitudes and requirements for the labour market. Despite the increasing level of education among young people, their unemployment has been worsening since the economic crisis began. The aim of this article was to ascertain how future university graduates (491 final-year students from 5 faculties at Tomas Bata University in Zlín, Czech Republic perceive individual risk factors influencing the success of today’s graduate of Generation Y in the competitive labour market. The target group, future university graduates, evaluated 13 risk areas on a five-point scale. These 13 risk areas were identified based on primary research among 1.059 employers in the Czech Republic, which is a part of a complete two-year research project IGA/FaME/2013/030. This article focuses on only two areas which closely analysed the perception of graduates as drifters, and their demands for high starting salaries. These two risk areas were mentioned by employers as the areas with the highest risk and

  18. Marketing with limited budget

    OpenAIRE

    Smirnova, Daria

    2017-01-01

    The purpose of this research-based thesis was to get an idea how managers of two small resembling hotels of a specific region deal with marketing process with a limited budget. In addition, the aim of the thesis was to examine if hotel managers who were interviewed perceive marketing only in the way of ‘promotion’ rather than marketing research, marketing mix and marketing environment theories. It was also found out if hotel managers of those hotels consider marketing as a key to successful h...

  19. Legal boundary conditions for direct marketing of 'green current' according to EEG 2012; Rechtliche Rahmenbedingungen fuer die Direktvermarktung von ''Gruenstrom'' nach dem EEG 2012

    Energy Technology Data Exchange (ETDEWEB)

    Breuer, Daniel [Landgericht Koeln (Germany); Osborne Clarke, Koeln (Germany). Bereich Energierecht

    2012-07-01

    The new direct marketing regime of the EEG 2012 provides incentives for operators of renewables-based systems to leave the fixed reimbursement scheme and integrate their systems in the markets, especially in the context of marketing of regulating power. However, it remains to be seen if this will reduce the cost of regulating energy supply, or at least keep it at the current level. In any case, plant operators should be careful in choosing their direct marketers and other partners and consultants. Simultaneous supply of regulating power is attractive especially for controllable and in some cases also for fluctuating renewable energy sources. This does comply with the priority principle and also with the prohibition of double marketing as is clearly stated in SEction 8 No. 3a.

  20. Energy Efficiency Financing for Low- and Moderate-Income Households: Current State of the Market, Issues, and Opportunities

    Energy Technology Data Exchange (ETDEWEB)

    Leventis, Greg [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Kramer, Chris [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Schwartz, Lisa [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)

    2017-08-09

    Ensuring that low- and moderate-income (LMI) households have access to energy efficiency is equitable, provides energy savings as a resource to meet energy needs, and can support multiple policy goals, such as affordable energy, job creation, and improved public health. Although the need is great, many LMI households may not be able to afford efficiency improvements or may be inhibited from adopting efficiency for other reasons. Decision-makers across the country are currently exploring the challenges and potential solutions to ramping up adoption of efficiency in LMI households, including the use of financing. The report’s objective is to offer state and local policymakers, state utility regulators, program administrators, financial institutions, consumer advocates and other LMI stakeholders with an understanding of: -The relationship between LMI communities and financing for energy efficiency, including important considerations for its use such as consumer protections -The larger programmatic context of grant-based assistance and other related resources supporting LMI household energy efficiency -Lessons learned from existing energy efficiency financing programs serving LMI households -Financing products used by these programs and their relative advantages and disadvantages in addressing barriers to financing or to energy efficiency uptake for LMI households

  1. 营销环境视角下社区卫生服务可持续发展的市场机遇探讨%Analysis of Market Opportunities of Sustainable Development of Community Health Service from the Perspective of Mar-keting Environment

    Institute of Scientific and Technical Information of China (English)

    彭韵杨; 伍林生

    2014-01-01

    Starting with the rationality and effect of the market management of community health service,the article analyzed the current marketing environment of the community health service in the direction of sustainable development by using the PEST analysis and Porter's Five Forces Model and finally concluded that community health service was in the atmosphere that superiority and challenge coexisted. Based on the result and by combining with the value triangle principle and the reality of popu-lation structure adjustment,the article points out such market opportunities as raising awareness degree,giving play to cost ad-vantages,and improving residents' profits which community health service industry should seize now for the sake of development.%本文从社区卫生服务进行市场营销的合理性与作用出发,结合可持续发展的方向,运用 PEST 分析法和波特五力模型剖析社区卫生服务目前所处的营销环境,总结出其处于优势与挑战并存的环境中,并以此为根据,结合价值三角形原理、人口结构调整等现实,提出提高其知晓度、发挥成本优势、提高居民收益等社区卫生服务发展的市场机遇。

  2. Modeling the fate of Escherichia coli O157:H7 and Salmonella enterica in the agricultural environment: current perspective.

    Science.gov (United States)

    Ongeng, Duncan; Haberbeck, Leticia U; Mauriello, Gianluigi; Ryckeboer, Jaak; Springael, Dirk; Geeraerd, Annemie H

    2014-04-01

    The significance of fresh vegetable consumption on human nutrition and health is well recognized. Human infections with Escherichia coli O157:H7 and Salmonella enterica linked to fresh vegetable consumption have become a serious public health problem inflicting a heavy economic burden. The use of contaminated livestock wastes such as manure and manure slurry in crop production is believed to be one of the principal routes of fresh vegetable contamination with E. coli O157:H7 and S. enterica at preharvest stage because both ruminant and nonruminant livestock are known carriers of E. coli O157:H7 and S. enterica in the environment. A number of challenge-testing studies have examined the fate of E. coli O157:H7 and S. enterica in the agricultural environment with the view of designing strategies for controlling vegetable contamination preharvest. In this review, we examined the mathematical modeling approaches that have been used to study the behavior of E. coli O157:H7 and S. enterica in the manure, manure-amended soil, and in manure-amended soil-plant ecosystem during cultivation of fresh vegetable crops. We focused on how the models have been applied to fit survivor curves, predict survival, and assess the risk of vegetable contamination preharvest. The inadequacies of the current modeling approaches are discussed and suggestions for improvements to enhance the applicability of the models as decision tools to control E. coli O157:H7 and S. enterica contamination of fresh vegetables during primary production are presented.

  3. 基于动态环境背景的营销组合分析——创业营销组合与传统营销组合之差异%Marketing Mix Analysis in View of Dynamic Environment Background ----The Discrepancy Between Entrepreneurial Marketing Mix and Traditional

    Institute of Scientific and Technical Information of China (English)

    焦晓波; 杨伟保

    2012-01-01

    面对当前动荡复杂的营销环境,融合了创业导向和市场导向的创业营销(Entrepreneurial Market-ing)表现出了更具灵活性和适应性的优势。本文在回顾了创业营销和创业营销组合基本理论的基础上,从不同营销组合产生的环境背景角度分析了创业营销组合与传统营销组合的差异。除了环境背景不同之外,还识别了二者在对市场的反应速度、对环境中风险的容忍程度和对资源的利用方式上存在的显著差异。%Facing the present turbulence and complex marketing environment, entrepreneurial marketing which fusion en- trepreneurship orientation and market orientation showed the advantages of more flexibility and adaptability. In this study, on the basis of review the basic theory of entrepreneurial marketing and entrepreneurial marketing mix, we analysis the discrepancy between entrepreneurial marketing mix and traditional marketing mix in view of the environment background they emerged. Be- sides the different of environment background, we also identified significantly discrepancy in market reaction speed, risk toler- ance in the environment and ways of using resources.

  4. Customer Deceived Value of Net Work Marketing Environment%网络营销环境下的顾客认知价值模型

    Institute of Scientific and Technical Information of China (English)

    王吉林; 刘西林

    2011-01-01

    对顾客价值的国内外研究现状进行了综合评述,指出现有研究的不足之处,结合网络营销自身的特点,对顾客认知价值进行界定,构建了网络营销中的顾客认知价值理论模型和结构方程模型,并对模型的逻辑关系、相关指标及应用范围进行了探讨。%The paper summarizes the research status of customer value at home and abroad, and points out the existing research deficiencies. Combi- ning network marketing its own characteristics, the customer deceived value models (theoretical and Amos) of network marketing environment are constructed, and the structure relation and application of the models are discussed.

  5. CVD Prevention Through Policy: a Review of Mass Media, Food/Menu Labeling, Taxation/Subsidies, Built Environment, School Procurement, Worksite Wellness, and Marketing Standards to Improve Diet.

    Science.gov (United States)

    Afshin, Ashkan; Penalvo, Jose; Del Gobbo, Liana; Kashaf, Michael; Micha, Renata; Morrish, Kurtis; Pearson-Stuttard, Jonathan; Rehm, Colin; Shangguan, Siyi; Smith, Jessica D; Mozaffarian, Dariush

    2015-11-01

    Poor diet is the leading cause of cardiovascular disease in the USA and globally. Evidence-based policies are crucial to improve diet and population health. We reviewed the effectiveness for a range of policy levers to alter diet and diet-related risk factors. We identified evidence to support benefits of focused mass media campaigns (especially for fruits, vegetables, salt), food pricing strategies (both subsidies and taxation, with stronger effects at lower income levels), school procurement policies (for increasing healthful or reducing unhealthful choices), and worksite wellness programs (especially when comprehensive and multicomponent). Evidence was inconclusive for food and menu labeling (for consumer or industry behavior) and changes in local built environment (e.g., availability or accessibility of supermarkets, fast food outlets). We found little empiric evidence evaluating marketing restrictions, although broad principles and large resources spent on marketing suggest utility. Widespread implementation and evaluation of evidence-based policy strategies, with further research on other strategies with mixed/limited evidence, are essential "population medicine" to reduce health and economic burdens and inequities of diet-related illness worldwide.

  6. The I.A.G. / A.I.G. SEDIBUD (Sediment Budgets in Cold Environments) Programme: Current and future activities

    Science.gov (United States)

    Beylich, Achim A.; Lamoureux, Scott; Decaulne, Armelle

    2013-04-01

    Projected climate change in cold regions is expected to alter melt season duration and intensity, along with the number of extreme rainfall events, total annual precipitation and the balance between snowfall and rainfall. Similarly, changes to the thermal balance are expected to reduce the extent of permafrost and seasonal ground frost and increase active layer depths. These effects will undoubtedly change surface environments in cold regions and alter the fluxes of sediments, nutrients and solutes, but the absence of quantitative data and coordinated geomorphic process monitoring and analysis to understand the sensitivity of the Earth surface environment is acute in cold climate environments. The International Association of Geomorphologists (I.A.G. / A.I.G. ) SEDIBUD (Sediment Budgets in Cold Environments) Programme was formed in 2005 to address this existing key knowledge gap. SEDIBUD currently has about 400 members worldwide and the Steering Committee of this international programme is composed of ten scientists from eight different countries: Achim A. Beylich (Chair) (Norway), Armelle Decaulne (Secretary) (France), John C. Dixon (USA), Scott F. Lamoureux (Vice-Chair) (Canada), John F. Orwin (Canada), Jan-Christoph Otto (Austria), Irina Overeem (USA), Thorsteinn Sæmundsson (Iceland), Jeff Warburton (UK) and Zbigniew Zwolinski (Poland). The central research question of this global group of scientists is to: Assess and model the contemporary sedimentary fluxes in cold climates, with emphasis on both particulate and dissolved components. Initially formed as European Science Foundation (ESF) Network SEDIFLUX (Sedimentary Source-to-Sink Fluxes in Cold Environments) (2004 - ), SEDIBUD has further expanded to a global group of researchers with field research sites located in polar and alpine regions in the northern and southern hemisphere. Research carried out at each of the close to 50 defined SEDIBUD key test sites varies by programme, logistics and available

  7. The Power Generation Capacity Investment Model Basing on the Newton KKT Interior-point Method under the Market Environment of Low Carbon

    Directory of Open Access Journals (Sweden)

    Zeng Ming

    2013-09-01

    Full Text Available Under the market environment of low carbon, whether renewable energy can obtain the power for sustainable development, promote the goal of the whole society and make money for investors depends on the rational optimization of power investment capacity and achieving power generation resources coordinated scheduling. This study constructs an expansion model of the generation capacity investment taking oligopoly, policy tools, carbon emissions trading right and green certificate system into account and uses the case analysis of the impact of ETS mechanism and the Tradable Green Certificate mechanism on power generation enterprises investment capacity with Newton KKT interior-point method. This study can also provide a strong decision basis for policy making.

  8. Parental Involvement and Home Environment in Music: Current and Former Students from Selected Community Music Programs in Brazil and the United States

    Science.gov (United States)

    Barnes, Gail V.; DeFreitas, Aureo; Grego, John

    2016-01-01

    The purpose of this study was to determine whether individuals' perceptions of parental involvement and home environment in music vary with nationality (Brazil/United States) and time frame (past/current). Past and current students from selected community music programs in the United States and Brazil completed the PI-HEM (Parental Involvement and…

  9. THE IMPACT OF MASS CUSTOMISATION ON THE QUALITY MANAGEMENT SYSTEM IN A SALES AND MARKETING ENVIRONMENT – A CASE STUDY

    Directory of Open Access Journals (Sweden)

    F.J. Joubert

    2012-01-01

    Full Text Available

    ENGLISH ABSTRACT: The introduction of a vehicle platform destined for world-wide export brought mass customi-sation to the South African subsidiary of a German luxury car manufacturer. This, together with a 29% head count reduction, a model range increase, stringent profitability targets and increased customer satisfaction demands, made the previous, unintegrated quality systems used in the Sales and Marketing Division obsolete. A quality management system (QMS based on ISO 9002 was implemented. To solve some of the problems in the mass customisa-tion process, the principles of customer satisfaction and the measurement of internal processes were used to make recommendations for operational improvements.

    AFRIKAANSE OPSOMMING: Die produksie van voertuie wat in groot volumes wêreldwyd uitgevoer word, het bou-volgens-bestelling na die Suid-Afrikaanse filiaal van ‘n Duitse luukse voertuigvervaardiger gebring. Tesame met ‘n 29% personeelvermindering, ‘n verhoging in die getal beskikbare modelle, streng winsgewendheidsdoelwitte en verhoogde kliëntetevredenheidvereistes, het dit die vorige, ongeïntegreerde kwaliteitstelsels in die Verkope-en-Bemarkingsafdeling in on-bruik laat verval. ‘n Kwaliteitsbestuurstelsel gebaseer op ISO 9002 is geïmplementeer. Die beginsels van kliëntetevredenheid en die meting van falings in interne prosesse word gebruik om verbeteringsvoorstelle te doen om sodoende bedryfsbestuur te verbeter.

  10. Effect of repeat purchase and dynamic market size on diffusion of an innovative technological consumer product in a segmented market

    DEFF Research Database (Denmark)

    Aggarwal, S.; Gupta, A.; Govindan, K.

    2014-01-01

    This study develops diffusion models for technological consumer products under the marketing environment when a product is marketed in a segmented market and observes two distinctive promotional strategies of mass and differentiated promotion; an under explored study area. Mass promotion strategy...... creates a spectrum effect in market with an aim to create wider product awareness and influence the market size. Whereas the differentiated promotion strategy plays major role in external influence component in the respective segment and target for adoption by the current potential segment. Previous...... studies on segmented diffusion models assumed only first time purchase and constant market size which may yield underestimated results and fail to give appropriate insight of the diffusion process. The study develops and validates generalized diffusion models for segmented market incorporating...

  11. EMERGING MARKETS

    Directory of Open Access Journals (Sweden)

    GHEORGHE CARALICEA-MĂRCULESCU

    2012-03-01

    Full Text Available The emerging markets are winning the currency war, because at this very moment its the battle of global financial institutions , as to who is more vulnerable and more exposed to the debt crisis and have their hands in more risky assets. US and Euro with their intertwining the financial stuff of the nation, the banks and the corporations are in a deep mess. One goes down, takes the other ones too. Right now , they all are struggling and getting beaten up , while the emerging markets are quiet and not really expressing their stands on the current situation except are reacting by all only putting their own houses in order.

  12. Inspire Wisdom for New Path into Textile Market TEXHONG ·China Textile Market Forum 2011%Inspire Wisdom for New Path into Textile Market TEXHONG ·China Textile Market Forum 2011

    Institute of Scientific and Technical Information of China (English)

    Zhao Fei

    2011-01-01

    TEXHONG · China Textile Market Forum 2011, themed on "New Path into the Textile Market - The World and China" was staged as a special event alongside Intertextile Shanghai Apparel Fabrics on Oct. 19th in Shanghai. On the basis of global perspective, profound insight, and professional analysis, the forum tried to explore a new mode of textile marketing channels in a multi-faceted and multi-angle way such as keynote addresses and dialogues to strive to provide a new path into the textile market for the enterprises under the current complex environment.

  13. Information Technologies In Transformation Of Marketing Activity

    OpenAIRE

    Nina Ilarionova

    2011-01-01

    The goal of the paper is to provide a comprehensive review of marketing issues influenced by information technologies. The macro-environment of marketing activity, strategic issues like marketing philosophy, marketing research and segmentation as well as marketing mix were analysed. The main findings are the following: IT advances do change every element of marketing activity of any company, offering both opportunities and threats.

  14. Relationship Marketing in Legal Services Marketing Strategy

    Directory of Open Access Journals (Sweden)

    Audronė Androšiūnaitė

    2013-04-01

    Full Text Available The article defines the concept of professional services and evaluates the extent, to which legal services could be understood as professional services. In addition, literature analysis in the relationship marketing is presented as well as conclusions on the method for the use of relationship marketing in the development of legal services marketing strategy. Strategies of professional services marketing are completely different from other services marketing because of relations with current clients and competitors, also – singularity of the professional services.Article in Lithuanian

  15. The Inovation of Marketing Mix

    OpenAIRE

    Lacinová, Eliška

    2017-01-01

    This bachelor thesis deals with an analysis of the current situation and the description of the micro and macro environment of the Hotel České Žleby. The practical part presents the analysis of the marketing strategy of the selected hotel.Then both SWOT analysis and PESTE analysis, which are to examine external and internal environment of the hotel, are performed to evaluate its strategy. Finally, the data are interpreted and appropriate innovations for improvement are suggested inorder to in...

  16. Internal structure and current evolution of very small debris-covered glacier systems located in alpine permafrost environments

    Directory of Open Access Journals (Sweden)

    Jean-Baptiste eBosson

    2016-04-01

    Full Text Available This contribution explores the internal structure of very small debris-covered glacier systems located in permafrost environments and their current dynamical responses to short-term climatic variations. Three systems were investigated with electrical resistivity tomography and dGPS monitoring over a 3-year period. Five distinct sectors are highlighted in each system: firn and bare-ice glacier, debris-covered glacier, heavily debris-covered glacier of low activity, rock glacier and ice-free debris. Decimetric to metric movements, related to ice ablation, internal deformation and basal sliding affect the glacial zones, which are mainly active in summer. Conversely, surface lowering is close to zero (-0.04 m yr-1 in the rock glaciers. Here, a constant and slow internal deformation was observed (c. 0.2 m yr-1. Thus, these systems are affected by both direct and high magnitude responses and delayed and attenuated responses to climatic variations. This differential evolution appears mainly controlled by (1 the proportion of ice, debris and the presence of water in the ground, and (2 the thickness of the superficial debris layer.

  17. E-Marketing- A Global Perspective

    OpenAIRE

    Parminder Kaur; Dr. Ashutosh Pathak

    2015-01-01

    E-commerce provides the capability of buying and selling products, information and services on the Internet and other online environments . E-Marketing is also known as web marketing , Online marketing and internet marketing. E- Marketing is a management process . The aim of e-marketing is marketing is establish maintain and long-term relationship with customers. Online Marketing includes identify unmet needs, producing products and services to meet those need and pricing, distrib...

  18. Realizing your marketing influence, Part 1. Meeting patient needs through collaboration.

    Science.gov (United States)

    Woods, Dana K

    2002-04-01

    To what degree do or should marketing and nursing overlap? If marketing is about meeting patient needs, who better than the nursing staff to inform marketing decisions? Meeting patient needs profitably ensures that patient care can continue to move toward excellence. As competition continues to intensify and reimbursement remains insufficient, using all of the healthcare system's available intellectual capital is imperative to achieving maximum competitive advantage. The author applies current marketing theory to the healthcare environment and provides practical suggestions on how nursing administrators and staff can work collaboratively with marketing colleagues to develop and implement strategic marketing programs. This is the first in a series of 3 articles, which will move readers from broad marketing strategy to specific applications. The second (June, 2002) and third articles (July/August, 2002) will focus on internal marketing and using professional certification as a marketing tool.

  19. The Survey and Analysis on the Marketing Status of Domestic University Library in the Internet Environment%网络环境下国内公共图书馆营销现状调查与分析

    Institute of Scientific and Technical Information of China (English)

    李新来

    2015-01-01

    This paper introduces the concepts of library marketing and online marketing,analyzes the necessity for the library to introduce the online marketing,and through visiting the library websites, investigates the marketing modes adopted by 34 provincial public libraries in China, reveals the current status of the online marketing of China's public libraries, and in the light of its shortcomings, puts forward some suggestions.%介绍了图书馆营销与网络营销的概念,分析了图书馆进行网络营销的必要性,通过访问图书馆的网站,调查了我国34所省级公共图书馆的营销方式,揭示了我国公共图书馆网络营销的现状,并针对其不足之处提出了一些建议.

  20. Surveillance of Avian H7N9 Virus in Various Environments of Zhejiang Province, China before and after Live Poultry Markets Were Closed in 2013-2014.

    Directory of Open Access Journals (Sweden)

    Xiaoxiao Wang

    Full Text Available To date, there have been a total of 637 laboratory-confirmed cases of human infection with avian influenza A (H7N9 virus across mainland China, with 28% (179/637 of these reported in Zhejiang Province. Surveillance of avian H7N9 virus was conducted to investigate environmental contamination during H7N9 outbreaks. We sought to evaluate the prevalence of H7N9 in the environment, and the effects of poultry market closures on the incidence of human H7N9 cases.We collected 6740 environmental samples from 751 sampling sites across 11 cities of Zhejiang Province (China between January 2013 and March 2014. The presence of H7N9 was determined by reverse transcription polymerase chain reaction, with prevalence compared between sites and over time. The relationship between environmental contamination and human cases of H7N9 infection were analyzed using Spearman's ranked correlation coefficient.Of the 6740 samples, 10.09% (680/6740 were H7N9-positive. The virus was found to circulate seasonally, and peaked during the spring and winter of 2013-2014. The prevalence of the virus decreased from the north to the southeast of the province, coinciding with the geographical distribution of human H7N9 cases. Compared with other sampling sites, live poultry markets (LPMs had the highest prevalence of H7N9 virus at 13.94% (667/4784. Of the various sample types analyzed, virus prevalence was highest for chopping board swabs at 15.49% (110/710. The prevalence of the virus in the environment positively correlated with the incidence of human H7N9 cases (r2 = 0.498; P < 0.01. Cities with a higher incidence of human H7N9 cases also had a higher prevalence of H7N9 among samples and at sampling sites. Following the closure of LPMs at the end of January 2014, the prevalence of H7N9 decreased from 19.18% (487/2539 to 6.92% (79/1141. This corresponded with a decrease in the number of human H7N9 cases reported.The prevalence of H7N9 virus in environmental samples oscillated

  1. Surveillance of Avian H7N9 Virus in Various Environments of Zhejiang Province, China before and after Live Poultry Markets Were Closed in 2013–2014

    Science.gov (United States)

    Wang, Xiaoxiao; Liu, Shelan; Mao, Haiyan; Yu, Zhao; Chen, Enfu; Chai, Chengliang

    2015-01-01

    Background To date, there have been a total of 637 laboratory-confirmed cases of human infection with avian influenza A (H7N9) virus across mainland China, with 28% (179/637) of these reported in Zhejiang Province. Surveillance of avian H7N9 virus was conducted to investigate environmental contamination during H7N9 outbreaks. We sought to evaluate the prevalence of H7N9 in the environment, and the effects of poultry market closures on the incidence of human H7N9 cases. Methods We collected 6740 environmental samples from 751 sampling sites across 11 cities of Zhejiang Province (China) between January 2013 and March 2014. The presence of H7N9 was determined by reverse transcription polymerase chain reaction, with prevalence compared between sites and over time. The relationship between environmental contamination and human cases of H7N9 infection were analyzed using Spearman’s ranked correlation coefficient. Results Of the 6740 samples, 10.09% (680/6740) were H7N9-positive. The virus was found to circulate seasonally, and peaked during the spring and winter of 2013–2014. The prevalence of the virus decreased from the north to the southeast of the province, coinciding with the geographical distribution of human H7N9 cases. Compared with other sampling sites, live poultry markets (LPMs) had the highest prevalence of H7N9 virus at 13.94% (667/4784). Of the various sample types analyzed, virus prevalence was highest for chopping board swabs at 15.49% (110/710). The prevalence of the virus in the environment positively correlated with the incidence of human H7N9 cases (r2 = 0.498; P H7N9 cases also had a higher prevalence of H7N9 among samples and at sampling sites. Following the closure of LPMs at the end of January 2014, the prevalence of H7N9 decreased from 19.18% (487/2539) to 6.92% (79/1141). This corresponded with a decrease in the number of human H7N9 cases reported. Conclusions The prevalence of H7N9 virus in environmental samples oscillated seasonally

  2. Sport event marketing plan

    Directory of Open Access Journals (Sweden)

    Gašović Milan

    2007-01-01

    Full Text Available A marketing plan details how an event organization will compete in the marketplace in terms of its service offerings, promotions and evaluation. During the first stage of the marketing plan process, a number of its consumers (current, former and prospective and competitors. Marketing objectives are developed and implemented using an action plan. The marketing plan objectives are evaluated using an objective-discrepancy approach to determine the extent to which they were attained.

  3. Direct marketing and market communication process

    Directory of Open Access Journals (Sweden)

    Jovović Sanja

    2007-01-01

    Full Text Available Direct marketing is marketing which demands immediate reply. That reply can be an order, a request for an additional information, a registration, a telephone call or a visit. This work presents direct marketing as the most contemporary method of company communications with environs. A concept of direct marketing is made and aimed for complete identification of existing customers and for finding out potential customers. Mail, printed documents e-mail and new medias are used as modern communications channels. It is especially emphasizes the Internet as an important media.

  4. Power supply company's purchaserisk analysis under the electricity market environment%电力市场环境下供电公司的购电风险分析

    Institute of Scientific and Technical Information of China (English)

    肖耀

    2016-01-01

    在打破传统垄断式供电模式,加快向市场化转型的背景形势下,电力市场改革和市场化运作体制的逐渐形成使得供电公司迎来了新的电力市场环境,增加了新的风险类型.为了加强供电公司风险管控能力,保障电力市场稳定有序运作,本文结合电力市场环境,对供电公司购电风险类型及强化风险管控的对策进行了深入探究.%In traditional monopoly power supply mode,background to the market to accelerate the reform of the electricity market,and the market operation system gradually formed the power supply company ushered in the new electricity market environment,increase the risk of new type.In order to strengthen the power supply company risk control ability,guarantee the stability of power market orderly operation,combined with the environment of power market,the power company electricity purchase risk countermeasures and strengthen risk management in-depth inquiry.

  5. 商洛市农家乐网络营销模式现状及对策%Farmhouse Holiday in Shangluo City Current Situation and Countermeasures of Network Marketing Model

    Institute of Scientific and Technical Information of China (English)

    田祎

    2013-01-01

    @@@@Internet marketing gradually becoming an important marketing mode of modern farmhouse tourism, For an analysis of two main Sectors between Current network-marketing situation of farmhouse in shangluo city and Restricting shangluo farmhouse holiday network-marketing, also given a concrete solutions in the way in order to make better development prospects in the futures .%网络营销逐渐成为现代农家乐旅游的重要营销模式,针对商洛市农家乐目前的营销状况以及制约商洛农家乐网络营销的主要因素两个方面进行了分析,并提出了具体的解决方案,以期使商洛农家乐具有更好的发展前景.

  6. Emerging Markets: The Markets of the future

    OpenAIRE

    2012-01-01

    This article introduces emerging markets, their history, current developments, and future trends. To do this, it first analyses the origin of the “emerging markets” name, a list of potential markets to be included in the emerging category, and the flows of trade and investments along with their share in the world’s economy. It continues by studying the main characteristics of emerging markets and the distinctive features of local players. The article concludes by exploring two growing trends ...

  7. Distribution of the Multidrug Resistance Gene cfr in Staphylococcus Isolates from Pigs, Workers, and the Environment of a Hog Market and a Slaughterhouse in Guangzhou, China.

    Science.gov (United States)

    Wang, Jing; Lin, Da-Chuan; Guo, Xiao-Mu; Wei, Hong-Kun; Liu, Xiao-Qin; Chen, Xiao-Jie; Guo, Jian-Ying; Zeng, Zhen-Ling; Liu, Jian-Hua

    2015-07-01

    Bacteria harboring cfr, a multidrug resistance gene, have high prevalence in livestock in China and might be transmitted to humans through direct contact or via contaminated food products. To better understand the epidemiology of cfr producers in the food chain, the prevalence and genetic analysis of Staphylococcus isolates recovered from pigs, workers, and meat-handling facilities (a slaughterhouse and a hog market in Guangzhou, China) were examined. Twenty (4.5%) cfr-positive Staphylococcus isolates (18 Staphylococcus simulans, 1 S. cohnii, and 1 S. aureus) were derived from pigs (16/312), the environment (2/52), and workers (2/80). SmaI pulsed-field gel electrophoresis of 26 staphylococcal strains (22 S. simulans and 4 S. cohnii), including previously reported cfr-carrying staphylococci of animal food origin, exhibited 19 major pulsed-field gel electrophoresis patterns (A-S). Clonal spread of cfr-carrying staphylococci among pigs, workers, and meat products was detected. The genetic contexts of cfr in plasmids (pHNKF3, pHNZT2, and pHNCR35) obtained from S. simulans of swine or human origin were similar to that of Staphylococcus species isolated from human clinics and animal-derived food. The cfr-carrying S. aureus strain isolated from floor swabs of the hog market was spa-type t889 and belonged to the ST9 clonal lineage. In summary, both clonal spread and horizontal transmission via mobile elements contributed to cfr dissemination among staphylococcal isolates obtained from different sources. To monitor potential outbreaks of cfr-positive bacteria, continued surveillance of this gene in animals at slaughter and in animal-derived food is warranted.

  8. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    China’s exports are tapering off as the world economy teeters,but investment and consumption have maintained momentum, offsetting the impact of weakening exports. The auto market continues cooling as the with drawal of policy incentives pours cold water on buyers’interest. A bright spot is the ecommerce sector, which reported surprisingly brisk growth in the third quarter. China’s industries are currently the world’s most competitive, but the road ahead will be a bumpy one.

  9. The factors in the development of marketing potential of trading enterprises

    Directory of Open Access Journals (Sweden)

    Bubenets Iryna

    2016-03-01

    Full Text Available The purpose of this article is the selection and systematization of the influence factors the formation and development of marketing potential of trading enterprises. Currently, when enterprises have experienced an acute shortage of financial resources the value of the marketing potential of the enterprise increases. Since the marketing potential is determined by the possibility of using their own marketing resources, taking into account external and internal factors, their concretization and systematization for increasing the total effective functioning of the economic subsystems of the enterprise are now becoming ever more relevant. Taking into consideration the content of the main functions of business enterprises the author distinguishes the following groups of factors of formation and development of marketing potential of an enterprise: external (external development resources and market opportunities, external marketing environment; internal (internal marketing environment marketing reflects the tangible and intangible resources and capabilities internal development of commercial enterprise. The author has researched and identified the factors-activators of marketing potential of the trading enterprises, which influence greatly on the current and future state of the management system of the marketing potential of the enterprise and help define the desired strategy for the development of marketing potential.

  10. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    The government introduced a package of financial mea-sures to stimulate bank loans in the wake of the slowing economy.State investment organs agreed to save the battered mainland stock markets by buying more shares in open market transactions.China’s sovereign wealth fund said it would not make any risky overseas investments and would wait for the global financial environment to recover.The govern-ment canceled its 10-month food price controls,so that producers no longer must notify authorities before raising prices.The yuan fell sharply and unexpectedly against the U.S. dollar in early December,but analysts projected it would rebound soon.China Development Bank was officially incorporated as a commercial lender.

  11. Marketing ACE in Victoria.

    Science.gov (United States)

    2001

    This publication presents options raised through various forums for marketing adult and community education (ACE) in Victoria, Australia, and suggested strategies. After an introduction (chapter 1), chapters 2 and 3 provide a broad view of the current situation for marketing ACE. Chapter 2 discusses general issues in the current position--ACE…

  12. MARKETING PROGRAMS FOR GREEN PRODUCTS IN ACHIEVING ECOLOGICAL SUSTAINABILITY

    Directory of Open Access Journals (Sweden)

    Gabriela CĂPĂȚÎNĂ

    2015-04-01

    Full Text Available This article explores one dimension of green marketing programs: their potential application as a solution in achieving and maintaining the ecological sustainability on global market. We examine the necessity to develop and launch green products which can respond to environment degradation as a treatment against this phenomenon. This paper is structured in three sections: the first section is related to a clear delimitation and a better understanding of terms; the second one is an overview of the literature about ecological sustainability; the third section is the most relevant part of this paper because is trying to shape a framework of marketing programs for the development of green products, considering the decisions related to marketing mix elements. Even if green marketing programs make sense, current understanding of how managers can start to develop or transform their marketing efforts is far from comprehensive; therefore, this study is addressed to this knowledge gap.

  13. 我国SNS营销现状与发展趋势研究%Study on the Current Status and Development Trend of SNS Marketing in China

    Institute of Scientific and Technical Information of China (English)

    刘宪立; 杨蔚

    2015-01-01

    From aspects of SNS marketing connotations,marketing tools,marketing strategies, and marketing evaluation,etc.,this paper analyzes some representative literature results, reveals the progress of the research on SNS marketing in China, and probes into the development trend of SNS marketing in China, including the dynamic recognition of SNS marketing, the deepening connection between commercial intelligent method and social platform, the microscopic verification of marketing strategy, and the diversification of evaluation thoughts.%从SNS营销内涵、营销工具、营销策略和营销评价等方面对有代表性的文献成果进行了分析,揭示了我国SNS营销的研究进展,探讨了我国SNS营销的发展趋势,包括SNS营销认识动态化、商务智能方法和社交平台结合深入化、营销策略微观化、评价思路多元化.

  14. Marketing; Il marketing

    Energy Technology Data Exchange (ETDEWEB)

    Muscigna, M. [ENEA, Centro Ricerche Casaccia, S. Maria di Galeria, RM (Italy). Dipt. Innovazione

    1999-07-01

    The report discusses marketing strategies oriented to the organizations and analyzes its critical factors, which determine the success of the organization activity. [Italian] Il rapporto analizza i caratteri delle strategie del marketing orientato all'impresa. Vengono infine analizzati i fattori critici che determinano il successo o l'insuccesso delle scelte aziendali.

  15. The internal marketing in enterprise marketing system

    Directory of Open Access Journals (Sweden)

    I.L. Reshetnikova

    2015-03-01

    Full Text Available The aim of the article. The aim of the article is to summarize the scientific approaches defining the essence of the concept of «internal marketing» and determining their place in the marketing company. The results of the analysis. The theoretical development of foreign and local scientists concerning about internal marketing nature and its role in the marketing of the company has been analyzed. Applying the principles of a systematic approach for analysis of marketing allowed to select its own environment in the system of management. An integrate nature of marketing activities in the enterprise management system allows us to draw the conclusions about close relationship with other functional departments such as HR management, financial management, research and development management, production management and others. On the one hand, they consist the internal environment of the enterprise, and the other – they are the environment marketing system inside the company, and the «internal marketing» effort should be focused at them. An author's definition of «internal marketing» specifies objects and objectives of its impact and goals from the point of view of the needs of consumer which have been substantiated and proposed. The differences between the concepts of «internal marketing environment» and «internal marketing» are defined. Internal marketing is seen as an activity within the company aiming to create a favorable external environment, bringing values of the company and its marketing goals to the Executive Board and staff, training the enterprise contact personnel about the product characteristics, methods and techniques of selling for the best satisfying of consumers’ needs and increase the enterprise customers base. Referring on the «Servuction» services marketing model, the author develops the concept of Ph. Kotler's holistic marketing by expanding the objects of internal marketing. It concludes that the

  16. 我国农村中药市场现状及对策%Current Situation and Countermeasures of China’s Rural Drug Market

    Institute of Scientific and Technical Information of China (English)

    杨曦; 莫颖宁; 顾正位

    2015-01-01

    目的:了解我国农村中药市场存在的突出问题并提出解决对策。方法:采用文献研究、内容分析的方法,结合相关法律法规,对2015年有关农村中药市场研究的文献进行归纳与分析。结果:目前农村药品市场规模小,分布广,用药安全存在隐患;药品价格不稳;农村医药整体消费低,法律意识淡薄,普遍存在用药不合理;药品从业人员素质偏低,定点医疗落后或不完善。结论:在建设社会主义新农村进行的同时,不仅要让农村的表面变化,还要推进农村医疗机构药品管理法制化道路,包括加强药品价格管理,营造良好的农村用药环境,加强药品相关知识宣传培训力度,不断提升药品监管水平和质量,建立多形式医疗保障制度,提高农民的健康水平,使我国农村中药市场井然有序发展。%Objective:To investigate outstanding problems of Traditional Chinese Medicine (TCM)market of our country and put forward solutions.Methods:We summarized and analyzed literature on country drug market of this year,with literature research and contents analysis combined with related laws and legislations.Results:We found that current TCM market was characterized by small scale,wide spread,drug use safety hazard,unstable price,lower general consumption level of country drugs,faint legal consciousness,widespread irrational use of drugs,lower quality of medicine practitioners, poor appointed medical situations.Conclusion:With the Construction of Socialistic New Country,we should not only alter the countryside superficially,but also promote rural medical institutions and drug management legalization path,including strengthening drug price management,improving drug attack mode.To strengthen publicity and study of drug use knowledge, we should increase comprehensive quality of medicine practitioners,establish multi-form medical insurance system and improve farmers

  17. 大数据环境下云南农产品精准营销模式研究%Research on Precision Marketing Pattern of Agricultural Products in Yunnan Province in the Big Data Environment

    Institute of Scientific and Technical Information of China (English)

    龚映梅; 曹新波

    2016-01-01

    我国农产品营销领域在大数据环境的影响下,营销模式更加复杂化,营销方法更加精准化。通过对相关文献分析,对国内外精准营销模式的界定以及农产品精准营销模式的主要类型,进行了归纳总结。同时,对云南省农产品特征与精准营销概况进行了介绍,分析了大数据对云南农产品消费者特征、营销信息、营销手段和营销成本等方面带来的影响。在分析大数据环境、云南农产品和精准营销模式)者关系的基础上,构建了由数据采集、分析挖掘、精准营销模型、精准营销执行和效果评估反馈等重要环节组成的大数据环境下,云南省农产品精准营销模式,并对模式构建主体、数据采集处理、目标市场战略及策略实施过程中的关键要素展开了论述。%Under the influence of big data environment,the agricultural products marketing pattern becomes more complicated and marketing method more precise.By analyzing the related literature,the paper summarized the conception and types of precision marketing pattern of agricultural products as well as domestic and overseas marketing patterns.Combined with the characteristics of agricultural product and precise marketing situation in Yunnan province,it analyses the influence of big data on customer characteristics,marketing information, method and cost.Based on the analysis of relationship among big data environment,agricultural product of Yun-nan province and precise marketing,it constructed precise marketing pattern of agricultural product of Yunnan province,which is constituted of the data acquisition,analysis mining,precision marketing model,marketing implementation and feedback evaluation,discussing the key elements of model building subject,data collection and processing,target market strategy and tactics implementation as well.

  18. Exploring E-marketing Opportunities for Exporting Education Services : Case HAAGA-HELIA Global Education Services

    OpenAIRE

    Gómez, Julio

    2013-01-01

    This Bachelor’s thesis examines online marketing opportunities for exporting education programs and education consulting services from Finland and internationally. The objective of the study is to determine how is the current B2B environment in e-marketing communications. The purpose of this research is to provide useful information on e-marketing strategies that would benefit HAAGA-HELIA Global Education Services (HAAGA-HELIA GES). This study consists of a theoretical section tha...

  19. Evolution of the Synthetic Environment in the FFSE Section: Survey of Current Usage of Synthetic Environment within FFSE and Recommendations for the Future

    Science.gov (United States)

    2005-11-01

    d’outils de modélisation et de simulation pour créer des expériences et des exercices virtuels pour DND, dans le but d’aider au développement de...différents outils, exercices et expériences, onze instances de simulations ont été identifiées et caractérisées. Ces instances sont décrites brièvement...Mission Rehearsal in a Synthetic Environment: Summary and Preliminary Analyses . (DRDC Ottawa TM 2004-200). Defence R&D Canada - Ottawa 5. B. Kim

  20. Design on the Control System of Market Environment Based on Labview%基于Labview的商场环境监控系统设计

    Institute of Scientific and Technical Information of China (English)

    秦秋萍

    2015-01-01

    基于Labview虚拟仪器技术设计了一种应用于商场环境监控的系统,该系统采用计算机作为控制核心,利用RS485总线连接到安置在商场各个区域的下位机,下位机采用单片机技术完成对环境的温度、湿度、亮度等数据的采集与灯光的控制,上位机可以对环境的数据进行记录以及报警提示,也可以进行远程的灯光控制。%Based on Labview virtual instrument technology, a model that applied to the market environment monitoring system is designed. The system uses computer as control core, uses the main bus of RS485 to connect the lower computer in different regions of the mall. The lower computer uses MCU technology to complete the collection of environmental temperature, humidity, brightness and the other data and the control of light. The upper computer can record and get alarm prompt of the environmental data. It also can take the remote control the lights.

  1. Rethinking arts marketing in a changing cultural policy context

    OpenAIRE

    Lee, Hye-Kyung

    2005-01-01

    This paper investigates recent changes in British cultural policy and their implications for arts marketing. It first points out the decisive role of the policy in shaping the environment of the nonprofit arts and argues that arts marketing developed as an organisational strategy within the context of marketisation policy since the 1980s. This is followed by an analysis of the current cultural policy, where ‘social impacts’ of the arts are highly emphasised and state intervention intensifies....

  2. Micro-Enterprises’ Digital Marketing Tools for Building Customer Relationships

    Directory of Open Access Journals (Sweden)

    Tuulia Nikunen

    2017-06-01

    Full Text Available The digital marketing environment is changing rapidly, and, for micro-enterprises, digital marketing is currently a vitally important opportunity. Attracting customers, engaging customers’ interest and participation, retaining customers, learning customers’ preferences and relating to customers are key strategies in building strong customer relationships. However, many enterprises ignore longer-term aspects of managing customer relationships. The study sought to contribute to a more in-depth understanding of micro-enterprises’ current strategies in terms of new digital marketing tools that foster stronger customer relationships. Based on interviews of two digital marketing service providers, this paper describes how their micro-enterprise clients use digital marketing tools through the five elements of building customer relationships. The findings highlight the importance of a practical understanding of digital marketing tools, as the digital marketing environment changes rapidly. The human capital and digital tool knowledge of micro-enterprises’ owner-managers have a great impact on these firms’ digital marketing and, ultimately, their success.

  3. MARKETING MIX IN SPORT

    Directory of Open Access Journals (Sweden)

    Srećko Novaković

    2011-03-01

    Full Text Available Marketing mix'' along the term of life cycle has robbed the trademark for the conception of marketing and the market direction of company, corporations and institutions. Essence marketing-mixa is in the simultaneous determining of the target market group of consumer (the buyer or stays the public and specially prepared and the coordinated impact of elements mixa, and this is the product, price, distributions and graduation ceremonies. Given that is mix combinations of verified variables, companies he use in order to would achieve are wished the scope sales on the target market. In the wider context significant influence of environment on the chosen structure marketing-mixa have not only technological, economic and competitive services already and socially-owned, legislative, legal and political services. From those reasons chant the marketing -mixa occasionally replaces expression are coordinated term acts on the market. Elements marketing-mix-and at sport marketings same are as well as at marketings every other activity. They contain the sportively product and the service, appreciate the sport product and services, distribution of sport product and services and the promotion of sport product and services.

  4. Discussion on Approach for Improving Customer Loyalty under Internet Marketing Environment%浅谈网络营销环境下提高顾客忠诚度的途径

    Institute of Scientific and Technical Information of China (English)

    梁瑞仙

    2015-01-01

    网络营销的广泛应用,在提高顾客忠诚度的问题上给企业、商家提供了一个新的思路。在网络营销环境下,网民的网络应用数量大幅度增长,网络营销展露头角并彰显出强大的影响力。本文对网络营销与顾客忠诚之间的联系进行了剖析,并探究了网络营销环境下提高顾客忠诚度的途径。%With the extensive application of internet marketing, how to improve the customer loyalty has become a new issue for enterprises and merchants. In the internet marketing environment, as the number of customers’internet application has grown substantially, internet marketing is emerging and showing powerful influence. This paper analyzed the contacts between internet marketing and customer loyalty, and explored the approach to improve the customer loyalty under internet marketing environment.

  5. City Marketing: Towards an Integrated Approach

    NARCIS (Netherlands)

    E. Braun (Erik)

    2008-01-01

    textabstractThis PhD thesis deals with city marketing: cities making use of marketing ideas, concepts and tools. Marketing has proved its value in the business environment, but what about applying marketing in the context of cities? How can cities make effective use of the potential of marketing?

  6. City Marketing: Towards an Integrated Approach

    NARCIS (Netherlands)

    E. Braun (Erik)

    2008-01-01

    textabstractThis PhD thesis deals with city marketing: cities making use of marketing ideas, concepts and tools. Marketing has proved its value in the business environment, but what about applying marketing in the context of cities? How can cities make effective use of the potential of marketing? T

  7. City Marketing: Towards an Integrated Approach

    NARCIS (Netherlands)

    E. Braun (Erik)

    2008-01-01

    textabstractThis PhD thesis deals with city marketing: cities making use of marketing ideas, concepts and tools. Marketing has proved its value in the business environment, but what about applying marketing in the context of cities? How can cities make effective use of the potential of marketing? T

  8. MARKETING STRATEGIES BASED ON THE BUYING PROCESS

    Directory of Open Access Journals (Sweden)

    LIVIU NEAMŢU

    2016-04-01

    Full Text Available In marketing, due to dynamic, rapid and permanent changes known on the market, we will talk more about politics than about strategy, the time horizon covered is much lower than that contained in a classic strategy, with a risk that elements and criteria to which we refer are no longer current. Sales growth strategies are, in fact, combination strategies and consist in the company applying, in its different units, different strategies, according to the requirement of appropriate strategies applied to different environments of action. A business strategy must be based on knowledge of customer purchasing behavior. To contact customers, a company may use one or more specific strategies. Every marketing strategy serves the interest of increasing competitiveness, and of stabilizing and improving the companys position in the market in a highly competitive environment. In the age of transformation into market economy, rapid technological development, and confrontation between economic and ecological factors, every single manager is compelled to elaborate an attitude, and to take a stand concerning research and development, technological transfer, the technological level of products, and the quality of services, because these are the factors determining the future development, the chances of survival, and in a wider sense the objectives of marketing strategy.

  9. 乌克兰汽车市场现状及我国汽车进入当地对策%Current Situation of Ukraine Auto Market and Countermeasures for Chinese Auto's Access to Ukraine Market

    Institute of Scientific and Technical Information of China (English)

    沈庆

    2012-01-01

    Abstract:As Eastern Europe has become a key export market for China's complete vehicles, getting to know this market and its policy becomes an urgent need for Chinese auto enterprises. Through introducing the auto industry, market and relevant policies of Ukraine as well as analyzing Chinese automobiles sold in Ukrainian market, the paper puts forward several suggestions, including strengthening the establishment of after-sales service system and speeding up the localization production of complete vehicles, which are of great significance in helping Chinese auto enterprises expand the Ukrainian market.%东欧市场已经成为我国重要的整车出口市场,我国汽车企业急需了解东欧汽车市场及政策信息、文章通过介绍乌克兰汽车产业、市场和相关政策情况,深入分析我国汽车产品在乌克兰市场情况,提出了企业应加强售后服务体系建设和加快整车本地化生产等建议,对帮助我国汽车企业开拓乌克兰市场具有非常重要的指导意义.

  10. Environment-friendly Auto Marketing

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    @@ Domestic auto sales have developed quickly with private vehicles making up the highest proportion, but lately customers have begun to care more about environmental protection. Therefore, the last few years has seen more and more consumption disputes and civil lawsuits resulting from the pollution inside vehicles.

  11. Marketing Plan and Marketing Research for KUAS Game Studies

    OpenAIRE

    Tukiainen, Reno

    2012-01-01

    This thesis was commissioned by Tieto^2 Project. The aim of the thesis was to study higher education marketing, including marketing planning and marketing research, from the point of view of marketing Kajaani University of Applied Sciences game study programmes. After the relevant theoretical literature was reviewed, a marketing research was conducted by interviewing current KUAS game students and new applicants who had applied for KUAS game studies in the spring of 2012. Based on the analyse...

  12. 当前煤炭企业营销管理改革途径探究%Current Coal Enterprise Marketing Management Reform and Ways to Explore

    Institute of Scientific and Technical Information of China (English)

    卫进东

    2013-01-01

    煤炭企业营销管理改革是煤炭企业管理模式改革的重要组成部分。煤炭企业销售管理的改革工作应当以实现企业利润最大化为目标,以提升企业竞争能力为重点,面向市场营销工作的各个环节,市场营销过程当中的各个基本内容,都应当被囊括在改革的规划当中。本文将通过经济学和市场营销学的基本理论,对当前煤炭企业营销管理改革途径进行探究。%The coal enterprise marketing management reform is an important part of the reform of coal enterprise management mode. Reform of the coal enterprises sales management goal should be to maximize corporate profits and to enhance the competitiveness of companies focused on all aspects of the market oriented marketing efforts, the basic content of the marketing process which should to be included in the planning of the reform them. This article will be to explore ways of coal enterprise marketing management reform through the basic theory of economics and marketing.

  13. Marketing Report-Carrefour in China

    Institute of Scientific and Technical Information of China (English)

    刘磊

    2010-01-01

    Carrefour is one of the largest retailers in the world,and also is the first foreign retailer entering China market.As a marketing analysis,this report first outlets Carrefour’s profile and introduces its development in China market;then,analyse its marketing environment,from the micro and macro aspects,finding out that the advanced management experience and retailing mode provides privilege,and the rapid economic development give Carrefour big opportunity of further development in China market;Carrefour’s situation are analyse by the method of SWOT,which provide a clear image of its current business status;the 4ps theory is adopted to investigate Carrefour’s marketing strategy in China market,also the critical evaluation of those strategies are given in this report;the following parts forecasts its future growth in China;three recommendations: Building up tight and good relationship with Chinese public;quick response to the political issues which may affect company’s image;and annexing strategy are made to improve Carrefour’s future performance in the final part.

  14. Research on the Current Supply-and-Demand of Fitness and Recreation Market in Hebei Province%河北省体育健身娱乐市场供求现状研究

    Institute of Scientific and Technical Information of China (English)

    赵文阁; 王立男

    2012-01-01

    运用文献资料、问卷调查、观察、数理统计、逻辑分析等研究方法,对河北省体育健身娱乐市场的供求状况进行了调查分析,揭示了市场的现状特征及存在的问题,并据此提出了拓展河北省体育健身娱乐市场的若干对策。%This study investigates the current market in its supply and demand of the fitness and recreation supplies.The research methodology takes the forms of documentation,questionnaires,observation,mathematical statistics and logical analysis.The results reveal the present features of market and the existing problems.Moreover,it provides strategies and solutions for exploiting the fitness and recreation market in Hebei Province.

  15. Study for the electric arc of alternative current at the single phase welding machine using the Matlab/Simulink environment

    Science.gov (United States)

    Baciu, I.; Ghiormez, L.; Vasar, C.

    2017-01-01

    In this paper is presented a mathematical model of the electric arc for an alternative current welding machine of low power. The electric arc model is based on dividing the voltage-current characteristic of the electric arc in many functioning zones. For the model of the entire welding machine are used real parameters as the ones of the proper welding machine. The voltage and current harmonics spectrum that is obtained during the welding process is presented. Also, the waveforms for the current and voltage of the electric arc plotted against time and the voltage-current characteristic of the electric arc are illustrated. The electric arc is considered as being supplied by alternative voltage from the electrical power network using a single phase transformer which has the output voltage of 80 volts. The model of the welding machine is developed in Simulink and the variations of some parameters of the electric arc are obtained by modifying of them in a Matlab function. Also, in this paper is presented the total harmonic distortion for the voltage and current of the electric arc obtained during simulation of the welding machine.

  16. MARKET WATCH

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    Despite chilly headwinds in the international market,Chinese domestic consumption grew a robust 20.8 percent in November year on year,the ninth consecutive month of growth of more than 20 percent.But bad news quickly followed.Industrial value-added output grew merely 5.4 percent in November,the second instance of single-digit growth since 2002.Centrally administered state-owned enterprises(SOEs) saw their profits plunge 26 percent last month.The harsh job environ-ment prompted the government to ensure there would be no layoffs at the SOEs,but salaries may be cut to offset the profit drops.Ping An,the country’s second largest insurer,had huge losses from its investment in the troubled Belgian financial giant Fortis NV.The Chinese currency took its first step into the international market as the central banks of China and South Korea signed a bilateral currency-swap agreement.

  17. Strategic market segmentation

    Directory of Open Access Journals (Sweden)

    Maričić Branko R.

    2015-01-01

    Full Text Available Strategic planning of marketing activities is the basis of business success in modern business environment. Customers are not homogenous in their preferences and expectations. Formulating an adequate marketing strategy, focused on realization of company's strategic objectives, requires segmented approach to the market that appreciates differences in expectations and preferences of customers. One of significant activities in strategic planning of marketing activities is market segmentation. Strategic planning imposes a need to plan marketing activities according to strategically important segments on the long term basis. At the same time, there is a need to revise and adapt marketing activities on the short term basis. There are number of criteria based on which market segmentation is performed. The paper will consider effectiveness and efficiency of different market segmentation criteria based on empirical research of customer expectations and preferences. The analysis will include traditional criteria and criteria based on behavioral model. The research implications will be analyzed from the perspective of selection of the most adequate market segmentation criteria in strategic planning of marketing activities.

  18. Electricity business marketing modes in the new environment and new electricity pricing systems%新形势下电力市场营销模式与新型电价体系

    Institute of Scientific and Technical Information of China (English)

    白杨; 李昂; 夏清

    2016-01-01

    电力市场环境的建立将为电力营销带来前所未有的机遇和挑战。传统的电力营销模式已不能适应新环境的需求,需要进行全方位的变革。提出了市场环境下电网公司以创新服务方式引导电力资源优化配置的营销战略。从电力销售服务和电力营销增值服务两个方面,提出了电力市场环境下电力营销发展的新模式。同时,提出了以菜单电价为核心的新型电价体系。阐述了菜单电价的经济学原理、合同形式、制定方法等。该研究能够为我国电网公司制定适应市场化变革的电力营销策略提供重要参考。%The construction of electric power market poses unprecedented opportunities and challenges for the sale of electricity. The traditional mode of electricity business marketing is not suitable for the new market environment, and it needs change in almost every aspect. This paper introduces the marketing strategy of the power grid company in electric power market environment, which is optimally leading electrical resource utilization by creative services. Based on that, this paper proposes new marketing modes for both electricity sale and value-added electricity-related services. Additionally, a new electricity pricing system cored by menu price is proposed. Its economics theory, contract form and designing methods are illustrated. Hopefully this paper can provide important reference for the development of electricity business marketing in the Chinese electricity industry. This work is supported by the State Grid Technology Project (Electricity Demand Forecasting and Retail Market Analysis in the New Environment) (No. SGHB0000KXJS1400044) and National Natural Science Foundation of China (No. 51537005).

  19. PEACE MARKETING

    OpenAIRE

    2015-01-01

    Peace marketing is a new concept which could be part of the category of the public international marketing  and it is, at the same time, a non-profit marketing. The concept of peace marketing is a new one, but one that should be developed because our future depends on the efficiency of the marketing campaigns for peace.

  20. A Practical approach for fault component network for Current and Voltage Phasor Diagram in Power Electronic Environment

    Directory of Open Access Journals (Sweden)

    Mr. Ashish Choubey

    2011-09-01

    Full Text Available In many large-scale power plants, the structure of its auxiliary power system is complex, and the coordination of its relay protections is difficult. To enhance power supply reliability for the user terminals in the case of the distribution system to avoid interference by the fault again, rapidly complete the automatic identification, positioning, automatic fault isolation, network reconfiguration until the resumption of supply of non-fault section, a microprocessor-based relay protection device has developed. As the fault component theory is widely used in microcomputer protection, and fault component exists in the network of fault component, it is necessary to build up the fault component network when short circuit fault emerging and to draw the current and voltage component phasor diagram at fault point. We proposed a special phase sequence component based on the boundary condition. We analysis the velocity according to the relationship between analysis formula and phasor diagram and current in fault component boundary conditions and sequence voltage and current in boundary conditions. The negative and zero sequence component current and voltage at fault point are the same as fault component. The positive sequence component current and voltage at fault point are different from the fault component. So we consider the positive sequences according to that sequences we analyze the fault point