WorldWideScience

Sample records for consumers green groups

  1. A target group-specific approach to ''green'' power retailing: students as consumers of renewable energy

    International Nuclear Information System (INIS)

    Gossling, S.; Kunkel, T.; Schumacher, K.; Heck, N.; Birkemeyer, J.; Froese, J.; Naber, N.; Schliermann, E.

    2005-01-01

    An extensive body of literature exists on the obstacles that have to be overcome in green power retailing. In this article, target group-specific marketing is evaluated as a strategy to increase the share of residential customers of green power. A sample of students in the city of Freiburg, Germany was interviewed in order to assess their awareness of environmental issues, their willingness to change to green power products, and to better understand individual hindrances in changing the power supplier. The analysis shows that students are highly positive towards green power products, but for several reasons difficult to reach in marketing campaigns. Aspects to be considered in addressing this consumer-group include the students' particular expectations towards green products, their living-conditions, price sensitivity, and their perception of the relative effort involved in changing the power provider. (author)

  2. Preliminary characterization of the Green Antioquian consumer: the case of the consumers from Valle de Aburra

    Directory of Open Access Journals (Sweden)

    Nelcy Rocío Escobar Moreno

    2015-07-01

    Full Text Available Rev.esc.adm.neg This research paper aims at identifying the profile of green consumers living in Valle de Aburra, in Antioquia, to identify the specific features and needs of this group as a market segment. At first, this article shows a conceptual framework about terms such as green market, green consumers and green products. Then, a research methodology is described based on a quantitative formulation of a piloting study, through which a measurement instrument having 14 questions divided into different variables product, price, distribution and communication collected key information to get to preliminary conclusions about consumers as its main object of study. Finally, a statistic descriptive analysis was made to get the profile of green consumers living in Valle de Aburra and a proposal describing key elements to set the bases for future investigations about this topic.

  3. Pengaruh Green Marketing Hotel Terhadap Green Consumer Behavior

    OpenAIRE

    Yo Fernandez, Eunike Christe; Tjoanda, Evelyn

    2017-01-01

    Penelitian ini dilakukan untuk mengetahui pengaruh dari green marketing hotel terhadap green consumer behavior. Green marketing memiliki 3 dimensi, yaitu green product, green price, dan green promotion. Penelitian ini melibatkan 272 responden masyarakat Surabaya dan menggunakan metode regresi linear berganda. Hasil penelitian menunjukkan bahwa green product dan green price berpengaruh secara positif dan signifikan sedangkan green promotion berpengaruh namun tidak signifikan terhadap green con...

  4. Managing consumer disengagement through green advertising strategies

    OpenAIRE

    Loh, E-Jian

    2017-01-01

    A discord is apparent between consumers’ concerns and their actual green behaviour – a surfacing issue that has obstructed effective green messages by advertisers. Four distinct consumer disengagement issues, including consumer backlash, environmental exhaustion, motivational challenges and social pressures were identified. This thesis explored cultural discourses surrounding green marketing and proposes green advertising strategies that address consumer disengagement. Using the Grounded Theo...

  5. True or False: Consumer Perception to Green Consumer Retail

    Directory of Open Access Journals (Sweden)

    Sergio Silva Braga Junior

    2016-09-01

    Full Text Available The aim of this study was to analyze the influence of greenwshing in consumer awareness for green consumption in retail. Under this approach was evaluated if the greenwashing confuses consumers about what is to be green consumption and if it relies on green consumption. For the verification of the objective proposed by this work, an exploratory survey was conducted quantitative, through a survey with a sample of 359 respondents of São Paulo/Brazil. As for the justification of the method used, the exploratory research, with a non-probabilistic convenience sampling and quantitative nature, are characterized by a field approach seeking situational characteristics presented by respondents to generate quantitative measures of the attributes observed by them. For data collection was used a specialized company and market research and thus were collected data from real consumers. As a result it was observed that the greenwashing confuses consumed and does not influence the confidence of the green product.

  6. The Influence of Consumers Perception of Green Products on Green Purchase Intention

    OpenAIRE

    Wilson Kong; Amran Harun; Rini Suryati Sulong; Jaratin Lily

    2014-01-01

    Green consumerism has increasingly received attention since the increased level of consumer awareness towards green products. Therefore, the aim of this paper had been to examine the influence of consumer perception of green products on green purchase intention. In this study, perception of green products was conceptualized as a multidimensional variable comprised of green corporate perception, eco-label, green advertising, green packaging, and green product value. By using a survey, a total ...

  7. A target group-specific approach to ''green'' power retailing: students as consumers of renewable energy

    Energy Technology Data Exchange (ETDEWEB)

    Gossling, S. [Lund Univ. (Sweden). Dept. of Service Management; Kunkel, T.; Schumacher, K.; Heck, N.; Birkemeyer, J.; Froese, J.; Naber, N.; Schliermann, E. [Freiburg Univ. (Germany). Dept. of Human Geography

    2005-02-01

    An extensive body of literature exists on the obstacles that have to be overcome in green power retailing. In this article, target group-specific marketing is evaluated as a strategy to increase the share of residential customers of green power. A sample of students in the city of Freiburg, Germany was interviewed in order to assess their awareness of environmental issues, their willingness to change to green power products, and to better understand individual hindrances in changing the power supplier. The analysis shows that students are highly positive towards green power products, but for several reasons difficult to reach in marketing campaigns. Aspects to be considered in addressing this consumer-group include the students' particular expectations towards green products, their living-conditions, price sensitivity, and their perception of the relative effort involved in changing the power provider. (author)

  8. Enacting Green Consumers: The Case of the Scandinavian Preppies

    Directory of Open Access Journals (Sweden)

    Christian Fuentes

    2014-10-01

    Full Text Available The aim of this paper is to develop and illustrate an analytic approach that brings the active making and makings of green consumer images to the fore. Efforts to "know" the green consumers have generated multiple representations. Enactments of the green consumer are not innocent but also play a role in shaping how we understand and approach sustainable consumption. Because of this it is important to examine and critically discuss how green consumers are enacted today. This paper develops an approach that allows us to examine how green consumers are enacted and discuss the consequences these constructions might have for sustainability. Theoretically, a performativity approach drawing on theories from Science and Technology Studies (STS and economic sociology is used to discuss the enactment of green consumers. Empirically, focus is on Boomerang � a Swedish fashion retailer, brand, and producer � and its marketing practices. The analysis shows how the marketing work of the Boomerang Company leads to the enactment of the Green Scandinavian Preppy. This specific version of the green consumer is a combination of the knowledgeable green connoisseur - a consumer that knows quality when he/she sees it - and the green hedonist in search of the good life. The Green Scandinavian Preppy wants to enjoy nature, go sailing, and do so wearing fashionable quality clothes. This is a consumer that knows quality, appreciates design, and has the means to pay for both. While this is a version of the green consumer that might be appealing and thus have the potential to pro-mote a version of green consumption, it is also a green consumer image that has lost much of its political power as green consumption is framed as simply another source of pleasure and identity-making.

  9. The skeptical green consumer revisited: testing the relationship between green consumerism and skepticism toward advertising

    NARCIS (Netherlands)

    Matthes, J.; Wonneberger, A.

    2014-01-01

    This article revisits the widely believed notion of the skeptical green consumer, in other words, that green consumers tend to distrust green advertising. Study 1, a survey of U.S. consumers, found no positive relationship between green consumerism and general ad skepticism. However, green

  10. Consumer perceptions of green power

    International Nuclear Information System (INIS)

    Rowlands, I.; Parker, P.; Scott, D.

    2001-01-01

    The relationship between consumer perceptions of the environmental impact of different energy sources and their willingness to pay a premium for green electricity was examined using the ANOVA analysis of variance and the chi-square test procedures. Since green power producers can include several energy resources in their offerings, it is important to understand the preferences of their customers. A survey sent to 480 residents in the Waterloo region of southern Ontario showed that when asked about purchasing nuclear, large scale hydropower or natural gas out of a choice of 11 energy sources, there was a wide discrepancy between those who stated a willingness to pay a large premium for green power and those who stated a willingness to pay only a small, or no, premium for green power. It was determined that these 3 energy resources were not popular among the most environmentally inclined portion of the consumer market. It was noted however that willingness to pay should be interpreted with caution because peoples' stated intentions to pay a premium for green power do not necessarily translate into action once they have the opportunity to buy power from renewable energy sources. However, marketing strategies could be used to improve the uptake of green power by consumers. The study suggests that landfill gas, is probably preferred to large-scale hydro. It was also suggested that the relative position of biomass, natural gas, garbage and nuclear power should be examined more closely. 29 refs., 3 tabs., 3 figs

  11. BEHAVIOR OF THE ROMANIAN GREEN GOODS CONSUMERS

    Directory of Open Access Journals (Sweden)

    Mirela-Cristina VOICU

    2014-05-01

    Full Text Available Marketing has put forward for a long time the fact that any activity conducted in an organization should consider an intimate knowledge of the client, and a close look at the green marketing practices used over time shows that eco-friendly products should be positioned in relation to those attributes looked for by the involved consumers. In this context, the following paper reveals some important aspects regarding the Romanian green market and the characteristics of the green consumer behavior together with solutions that marketers can apply to stimulate the consumption of green goods.

  12. CONSTRUCTING THE GREEN CONSUMER: BEYOND THE OBVIOUS

    OpenAIRE

    Caroline Burr

    2013-01-01

    Customers, through their purchases, play a central role in sustainable development. As public concern for the environment increases, opportunities emerge for marketers to produce the green products that consumers desire. However, there is growing skepticism about green claims, and despite many consumers being pro-environmental, most do not translate this into purchases. These factors pose problems for organisations, therefore in order to take advantage of the available opportunities, companie...

  13. Green Product Development with Consumer Heterogeneity under Horizontal Competition

    Directory of Open Access Journals (Sweden)

    Bing Xu

    2018-06-01

    Full Text Available In this paper, we explore the pricing and greenness issues of two competitive firms without and with consumer heterogeneity. We derive and compare the optimal solutions and profits employed by firms under different scenarios. Then, we identify the effects of consumer heterogeneity under different competition intensities. The analytical results reveal that if market competition is at a relatively low level, we find that: (i when the greenness sensitivity of consumers with no preference is sufficiently small, more consumers have high environmental awareness, and companies easily achieve their environmental goals as well as economic goals; (ii when the greenness sensitivity of consumers with no preference is at a medium level, as the fraction of consumers with high environmental awareness increases, and the firm might achieve economic goals at the cost of reducing environmental goals; and (iii when the greenness sensitivity of consumers with no preference is at a high level, the fraction of consumers with high environmental awareness increases, but firms might have more difficulty achieving their environmental and economic goals. On the other hand, if the market competition is at a relatively high level, the presence of consumer heterogeneity can help improve environmental goals, but make achievement of economic goals difficult.

  14. Green marketing and its impact on consumer behaviour

    OpenAIRE

    Gajdoš, Michal

    2016-01-01

    This bachelor thesis is devoted to green marketing, and how this kind of marketing affects consumer behaviour. Describes in detail what is green marketing and its components, and also describes the negative part of green marketing - greenwashing. It also deals with the topic of corporate social responsibilty and in the last theoretical part with the consumer beahviour. In the practical part was created quantitative research in the form of online survey, which aimed at identifying people's awa...

  15. THE MEDIATION EFFECTS OF GREEN PERCEIVED CONSUMER SKEPTICISM AND GREEN PERCEIVED RISK IN THE RELATIONSHIP BETWEEN GREENWASHING AND GREEN TRUST

    OpenAIRE

    LEBLEBİCİ KOÇER, Leyla; DELİCE, Tuğba

    2017-01-01

    This study was carried out on the consumers in Kayseri and explores the influenceof greenwashing on green trust and discusses the mediation roles of green perceivedskepticism and green perceived risk. 430 consumers were participate in the research.Structural equation modelling was applied to test the research hypothesis. Thisstudy found that greenwashing has a negative association with green trust. In addition,it found that greenwashing is positively associated with green perceived consumersk...

  16. Green power certification: environmental and consumer protection benefits of the Green-e programme

    Energy Technology Data Exchange (ETDEWEB)

    Wingate, M.; Hamrin, J. [Center for Resource Solutions (United States); Rabago, K. [Rocky Mountain Inst. (United States); Wiser, R. [Lawrence Berkeley National Lab. (United States)

    2000-06-01

    This article gives details of the Green-e environmental certification programme which certifies electricity generated from renewable energy sources in the US. This first non-profit certification programme originally was set up for California, and has now spread to other regions. The objectives of the Green-e programme, the need for the electricity product to meet minimum criteria to qualify, marketer requirements, verification of product claims, administration of the programme, and the second year programme results are discussed. The way in which the Green-e programme fits in with other programmes such as those set up by the state and federal customer protection agencies to help consumers select environmentally superior power is described.

  17. Attitudes of Consumers Towards the Green Plastic

    Directory of Open Access Journals (Sweden)

    Gabriela Elnecave Kruter

    2012-06-01

    Full Text Available The demands regarding sustainable production and consumption are growing increasingly, the market is opening doors for companies to innovate in products and processes that present themselves as a solution to social and environmental problems facing society today. To this end, in 2010, a Brazilian company began producing the "green" polyethylene, or green plastic, which differs from conventional polyethylene because it is produced from the ethanol from cane sugar and not from naphtha oil. Because it is a new product on the market and little known, this study aims to understand consumer attitudes towards green plastic. Environmental concerns, ecologically conscious consumer behavior, purchase intention and previous knowledge of green plastic were also assessed. Were conducted initially in-depth interviews, which helped quantitative stage, an online survey, applied to a sample of 300 individuals. Results indicate that surveyed consumers have positive attitudes towards green plastic and intention to purchase products made ​​with this material. Despite exhibiting a high degree of environmental awareness, they show only moderate attitudes in relation to sustainable consumption in practice. We can conclude that there is still much to be done by companies and society so that a greater degree of maturity and respect for the environment can be achieved.

  18. Implicit Attitudes Toward Green Consumer Behaviour

    Directory of Open Access Journals (Sweden)

    Delphine Vantomme

    2005-12-01

    Full Text Available The purpose of this study was to examine the usefulness of implicit (automatic attitudes to explain the weak attitude-behaviour relationships often found in green consumer behaviour research. Therefore, not only explicit but also implicit attitudes toward green consumer behaviour were measured by means of the Implicit Association Test (IAT. Explicit measures revealed positive attitudes, while the IAT showed more positive attitudes toward the ecological than toward the traditional product (Experiment 1 or no differences in these attitudes (Experiment 2 and follow-up study. When existing products were involved, implicit attitudes related to behavioural intention, even where the explicit attitude measure did not.

  19. Analysis of the LOHAS consumer segment attitudes with regard to green brands

    Directory of Open Access Journals (Sweden)

    Zoran Krupka

    2011-12-01

    Full Text Available Nowadays, as most markets are saturated with different products and services, brand has become a basis for differentiation and gaining competitive advantage. Although a relatively new phenomenon, both companies and consumers have put greater importance on green brands over the past few years. The most important and the largest set of green brands consumers is the LOHAS segment. For the purposes of this paper, empirical research was conducted among LOHAS consumers in the Republic of Croatia of their attitudes with regard to green brands. Survey results showed that LOHAS consumers not only prefer green brands but that they are willing to pay higher prices for them, even though they do not think that green brands should be higher priced. Also, research has shown that LOHAS consumers feel obliged to buy green brands because of personal values and beliefs. Companies should take advantage of the market situation and adopt green business as a business philosophy. They should learn more about LOHAS consumers and adjust their marketing communication to them as traditional are less effective in this segment. Doing so would increase the loyalty of LOHAS consumers. This is particularly important since they are generally early adopters of green brands and, as such, have an impact on others.

  20. A Study on Consumer Perspective towards Green Products in Bengaluru City, India

    Directory of Open Access Journals (Sweden)

    Pusarla Lakshmi Padmaja

    2016-01-01

    Full Text Available Sustainability is a trending concept of the 21st century. With an increase in global warming and carbon emissions, green marketing gained importance and subsequently encouraging green products, which can further contribute to sustainable environment. The consumer play a major role in determining the demand for any product and since green products are eco-friendly, they have created niche for those environmental consciousness customers. In this context, a study on consumer perspective and attitude towards green products will be quite useful for marketers, to understand both, consumers and market. This study focus on the consumer awareness, attitude and purchase intention towards green products.

  1. Consumer Purchase Behaviour for Green Products

    OpenAIRE

    Vinod Sharma; J. Sonwalkar; Maohar Kapse

    2013-01-01

    Purpose: The concern for climate change and global warming is increasing at global level which results in stimulating the interest of firms toward environmental protection and sustainable development. Many firms have started developing green products to meet the demand of environmentally conscious consumers. These firms are now interested in finding the determinants of environmentally conscious consumers’ behaviour in order to develop effective marketing strategy to ensure the green purchase ...

  2. ADOPTING SOCIO-DEMOGRAPHIC CHARACTERISTICS IN PROFILING GREEN CONSUMERS: A REVIEW OF HYPOTHESES

    Directory of Open Access Journals (Sweden)

    Arif Hartono

    2009-02-01

    Full Text Available In the last three decades worldwide environmental consciousness has increased dramatically as well as profiling green consumers have gained tremendous attention in the past. Segmenting and targeting markets base on pro-environmental purchase behavior are essential when companies positioning their green products. Socio-demographic characteristics have gained a lot of attention as the key profiling variables. Such characteristics have been employed by many scholars more frequently for the bases of segmenting and profiling green consumers. However, most existing studies of green consumers’ socio-demographic were US based. The present article attempts to review the common hypotheses of socio-demographic characteristics in profiling green consumers. The present article reviews five general hypotheses relating to socio-demographics and environmental consciousness of green consumers, namely the gender, age, education level, income, and occupation hypotheses, as well as the theoretical explanation for each hypothesis. Most previous studies tend to have the same conclusion in the gender, age, education level, and  income characteristics. Critics to socio-demographic characteristics and a need to conduct green marketing research in Indonesia was also reviewed.Key words: profiling, socio-demographic, green consumer, hypotheses.

  3. Utility Green Pricing Programs: Design, Implementation, and Consumer Response

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.; Aabakken, J.

    2004-02-01

    The term green pricing refers to programs offered by utilities in traditionally regulated electricity markets, which allow customers to support the development of renewable energy sources by paying a small premium on their electric bills. Since the introduction of the concept in the United States, the number of unique utility green pricing programs has expanded from just a few programs in 1993 to more than 90 in 2002. About 10% of U.S. utilities offered a green pricing option to about 26 million consumers by the end of 2002. This report provides: (1) aggregate industry data on consumer response to utility programs, which indicate the collective impact of green pricing on renewable energy development nationally; and (2) market data that can be used by utilities as a benchmark for gauging the relative success of their green pricing programs. Specifically, the paper presents current data and trends in consumer response to green pricing, as measured by renewable energy sales, participants, participation rates, and new renewable energy capacity supported. It presents data on various aspects of program design and implementation, such as product pricing, ownership of supplies, retention rates, marketing costs, the effectiveness of marketing techniques, and methods of enrolling and providing value to customers.

  4. Turning shopping habits of young consumers into green

    NARCIS (Netherlands)

    Bialkova, Svetlana; van 't Erve, Sanne; van Hoof, Joris Jasper; Pruyn, Adriaan T.H.; Bigné, Enrique

    2014-01-01

    Consumers have strong shopping habits, and although being aware of sustainable issues, they hardly do green shopping. Therefore, a challenging question is: how to break the old shopping habits and turn those into green? The current study addresses this question looking at barriers and potential

  5. Green girls and bored boys? Adolescents' environmental consumer learning

    DEFF Research Database (Denmark)

    Grønhøj, Alice

    2006-01-01

    An untraditional method of data construction - written essays - was used to study consumer socialisation processes related to 'green' consumerism. The study primarily aimed at exploring how adolescents perceive of environmental issues and learn about these issues in a family context. Results show...... be identified. The method applied in this study was useful for eliciting young consumers' understanding of environmental issues. Moreover, the essays yielded interesting data to be used for highlighting gender differences in the environmental consumer socialisation process.......An untraditional method of data construction - written essays - was used to study consumer socialisation processes related to 'green' consumerism. The study primarily aimed at exploring how adolescents perceive of environmental issues and learn about these issues in a family context. Results show...

  6. Consumers and green electricity : profiling potential purchasers

    International Nuclear Information System (INIS)

    Rowlands, I.; Scott, D.; Parker, P.

    2001-01-01

    Electricity markets around the world are being opened to competition and environmental concerns are prompting consumers to consider buying electricity that has been generated by renewable energy sources such as solar or wind power. This report profiles the potential purchaser of such green electricity. It presents 3 sets of hypotheses, each drawing upon the literature on green product purchasers. It is suggested that those who are willing to pay higher premiums for green electricity are likely to have certain demographic characteristics and social values. This study is based on a case-study of a survey conducted in the Waterloo region of southern Ontario, Canada, the objective of which was to determine what kind of people are potential green electricity purchasers. Results were presented to power managers and marketers. A 158-item survey was sent to 1,110 individuals, between September 2000 and April 2001. A total of 474 questionnaires were answered, for a response rate of 43 per cent. It was noted that although the response rate was high, the survey may not be representative because the respondents were older, better educated, and wealthier than the general population. In addition, the respondents had previously indicated they were willing to pay $25 for a home energy evaluation, suggesting a special interest in issues regarding energy and the environment. It was determined that attitudinal characteristics, such as liberalism and perceived consumer effectiveness, ideally identify the potential green electricity buyer. 34 refs., 5 tabs

  7. Green consumers and public policy: On socially contingent moral motivation

    International Nuclear Information System (INIS)

    Nyborg, Karine; Brekke, Kjell Arne; Howarth, Richard B.

    2006-01-01

    'Green' consumers appear to accept individual responsibility for the provision of public goods. The propensity to take such responsibility may depend on beliefs about others' behavior, even for consumers motivated by internalized moral norms, not by social sanctions. This effect can produce multiple equilibria with either high or low demand for 'green' products. Permanent increases in green consumption may be achieved by imposing temporary taxes or subsidies, or through advertising that influences beliefs about others' behavior or about external effects. If a tax is interpreted as taking responsibility away from the individual, however, taxes can reduce the influence of moral motivation. (author)

  8. Joint Decisions on Production and Pricing with Strategic Consumers for Green Crowdfunding Products

    Directory of Open Access Journals (Sweden)

    Yuting Chen

    2017-09-01

    Full Text Available Green crowdfunding is developing as a novel and popular transaction method, which can largely improve the efficiency of raising initial funds and selling innovative green products or services. In this paper, we explore the creator’s joint decisions regarding green crowdfunding products of different quality levels that can sufficiently satisfy consumer preferences. Firstly, considering the characteristics of a green crowdfunding product, we present four pricing strategies when substitutes exist. Then we propose the optimal pricing strategies to maximize the total profit for the creator under different circumstances, facing strategic and myopic consumers. Finally, for the heterogeneity of consumer valuations, we compare the total profits of the four pricing strategies under different values of the substitution coefficient to obtain the optimal pricing and product strategies under the coexistence of strategic and myopic consumers. According to the result, we find that when the fraction of high-type consumers and the gap between high and low valuations is big, or when they are both small, traditional single pricing shows its benefit. However, when the green crowdfunding products are better than their substitute, a line of green products is more likely to be optimal.

  9. Joint Decisions on Production and Pricing with Strategic Consumers for Green Crowdfunding Products

    Science.gov (United States)

    Chen, Yuting; Zhang, Rong

    2017-01-01

    Green crowdfunding is developing as a novel and popular transaction method, which can largely improve the efficiency of raising initial funds and selling innovative green products or services. In this paper, we explore the creator’s joint decisions regarding green crowdfunding products of different quality levels that can sufficiently satisfy consumer preferences. Firstly, considering the characteristics of a green crowdfunding product, we present four pricing strategies when substitutes exist. Then we propose the optimal pricing strategies to maximize the total profit for the creator under different circumstances, facing strategic and myopic consumers. Finally, for the heterogeneity of consumer valuations, we compare the total profits of the four pricing strategies under different values of the substitution coefficient to obtain the optimal pricing and product strategies under the coexistence of strategic and myopic consumers. According to the result, we find that when the fraction of high-type consumers and the gap between high and low valuations is big, or when they are both small, traditional single pricing shows its benefit. However, when the green crowdfunding products are better than their substitute, a line of green products is more likely to be optimal. PMID:28930198

  10. Joint Decisions on Production and Pricing with Strategic Consumers for Green Crowdfunding Products.

    Science.gov (United States)

    Chen, Yuting; Zhang, Rong; Liu, Bin

    2017-09-20

    Green crowdfunding is developing as a novel and popular transaction method, which can largely improve the efficiency of raising initial funds and selling innovative green products or services. In this paper, we explore the creator's joint decisions regarding green crowdfunding products of different quality levels that can sufficiently satisfy consumer preferences. Firstly, considering the characteristics of a green crowdfunding product, we present four pricing strategies when substitutes exist. Then we propose the optimal pricing strategies to maximize the total profit for the creator under different circumstances, facing strategic and myopic consumers. Finally, for the heterogeneity of consumer valuations, we compare the total profits of the four pricing strategies under different values of the substitution coefficient to obtain the optimal pricing and product strategies under the coexistence of strategic and myopic consumers. According to the result, we find that when the fraction of high-type consumers and the gap between high and low valuations is big, or when they are both small, traditional single pricing shows its benefit. However, when the green crowdfunding products are better than their substitute, a line of green products is more likely to be optimal.

  11. Pengaruh Green Practice Terhadap Green Consumer Behavior Di the Kemangi Restaurant, Hotel Santika Pandegiling Surabaya

    OpenAIRE

    Budiantoro, Anastasia Vianney; Irawan, Andrew; Kristanti, Monika; Aprilia, Adriana

    2015-01-01

    Penelitian ini dilakukan untuk mengetahui pengaruh green practice terhadap green consumer behavior di The Kemangi Restaurant. Teknik analisa yang digunakan dalam penelitian ini adalah kuantitatif dengan analisa regresi linier berganda. Penulis menggunakan 100 sampel untuk diteliti dengan melakukan survei kepada konsumen The Kemangi Restaurant. Hasil dari penelitian membuktikan bahwa ketiga variabel bebas berpengaruh positif. Namun, hanya variabel green donation yang memiliki pengaruh positif ...

  12. Making Green Stuff? : Effects of Corporate Greenwashing on Consumers

    NARCIS (Netherlands)

    De Jong, Menno D. T.; Harkink, Karen M.; Barth, Susanne

    The marketing success of green products has spawned the phenomenon of greenwashing, but studies on the effects of greenwashing on consumers are still limited. Using a 4 × 2 randomized experimental design, this study examines such effects by determining whether consumers respond differently to

  13. A Study on Consumer Perspective towards Green Products in Bengaluru City, India

    OpenAIRE

    Pusarla Lakshmi Padmaja; Vaddadi Krishna Mohan

    2016-01-01

    Sustainability is a trending concept of the 21st century. With an increase in global warming and carbon emissions, green marketing gained importance and subsequently encouraging green products, which can further contribute to sustainable environment. The consumer play a major role in determining the demand for any product and since green products are eco-friendly, they have created niche for those environmental consciousness customers. In this context, a study on consumer perspective and atti...

  14. Connecting plug-in vehicles with green electricity through consumer demand

    Science.gov (United States)

    Axsen, Jonn; Kurani, Kenneth S.

    2013-03-01

    The environmental benefits of plug-in electric vehicles (PEVs) increase if the vehicles are powered by electricity from ‘green’ sources such as solar, wind or small-scale hydroelectricity. Here, we explore the potential to build a market that pairs consumer purchases of PEVs with purchases of green electricity. We implement a web-based survey with three US samples defined by vehicle purchases: conventional new vehicle buyers (n = 1064), hybrid vehicle buyers (n = 364) and PEV buyers (n = 74). Respondents state their interest in a PEV as their next vehicle, in purchasing green electricity in one of three ways, i.e., monthly subscription, two-year lease or solar panel purchase, and in combining the two products. Although we find that a link between PEVs and green electricity is not presently strong in the consciousness of most consumers, the combination is attractive to some consumers when presented. Across all three respondent segments, pairing a PEV with a green electricity program increased interest in PEVs—with a 23% demand increase among buyers of conventional vehicles. Overall, about one-third of respondents presently value the combination of a PEV with green electricity; the proportion is much higher among previous HEV and PEV buyers. Respondents’ reported motives for interest in both products and their combination include financial savings (particularly among conventional buyers), concerns about air pollution and the environment, and interest in new technology (particularly among PEV buyers). The results provide guidance regarding policy and marketing strategies to advance PEVs and green electricity demand.

  15. Connecting plug-in vehicles with green electricity through consumer demand

    International Nuclear Information System (INIS)

    Axsen, Jonn; Kurani, Kenneth S

    2013-01-01

    The environmental benefits of plug-in electric vehicles (PEVs) increase if the vehicles are powered by electricity from ‘green’ sources such as solar, wind or small-scale hydroelectricity. Here, we explore the potential to build a market that pairs consumer purchases of PEVs with purchases of green electricity. We implement a web-based survey with three US samples defined by vehicle purchases: conventional new vehicle buyers (n = 1064), hybrid vehicle buyers (n = 364) and PEV buyers (n = 74). Respondents state their interest in a PEV as their next vehicle, in purchasing green electricity in one of three ways, i.e., monthly subscription, two-year lease or solar panel purchase, and in combining the two products. Although we find that a link between PEVs and green electricity is not presently strong in the consciousness of most consumers, the combination is attractive to some consumers when presented. Across all three respondent segments, pairing a PEV with a green electricity program increased interest in PEVs—with a 23% demand increase among buyers of conventional vehicles. Overall, about one-third of respondents presently value the combination of a PEV with green electricity; the proportion is much higher among previous HEV and PEV buyers. Respondents’ reported motives for interest in both products and their combination include financial savings (particularly among conventional buyers), concerns about air pollution and the environment, and interest in new technology (particularly among PEV buyers). The results provide guidance regarding policy and marketing strategies to advance PEVs and green electricity demand. (letter)

  16. Consumer decision making regarding a "green" everyday product

    DEFF Research Database (Denmark)

    Thøgersen, John; Jørgensen, Anne-Katrine; Sandager, Sara

    2012-01-01

    to elevate consumer involvement in the choice of the product. However, there is a lack of research investigating whether adding such a “green” product attribute actually makes any difference to how consumers make choices. Does the way in which consumers make decisions about groceries change when both “green......, it is concluded that, rather than changing the way consumers make decisions when buying this type of product, the availability of a “green” alternative seems to make “green” consumers develop a new, simple choice heuristic that allows them to do their shopping as effortless and time-efficient as consumers buying......” and conventional alternatives are available? Does it make them deliberate more or do they just develop another, simple choice heuristic? Based on observation and follow-up interviews of consumers at the milk counter in two supermarkets which stock both organic (a “green” attribute) and conventional milk...

  17. Communication about consumption: A family process perspective on "green" consumer practices

    DEFF Research Database (Denmark)

    Grønhøj, Alice

    2006-01-01

    Family decision-making still constitutes a niche of consumer research. The preference towards using individualist approaches is even more prevalent in research on environmentally oriented consumer behaviour. However, many green consumer practices involve several family members, who may be able......-ridden, day-to-day influences between family members are a common phenomenon, even when it comes to inconspicuous, everyday consumer behaviour....

  18. Green marketing today – a mix of trust, consumer participation and life cycle thinking

    Directory of Open Access Journals (Sweden)

    Lewandowska Anna

    2017-12-01

    Full Text Available A transition for a green, circular economy has encouraged companies to use new tools which boost sustainability. The purpose of this article is to discuss the consideration of life cycle thinking in green marketing as realized by companies. This theoretical-conceptual study aims to analyze life cycle assessment (LCA as a useful tool for assessing green marketing goals. We also intend to highlight the importance of creating consumer trust for green business by displaying the green credentials of the products and activities. The article presents t he virtues and shortcomings of the LCA results relative to marketing management. As a result, the literature presents some gaps in terms of addressing life cycle thinking in marketing management and linking with consumer participation and trust.

  19. A Comparative Study of Green Purchase Intention between Korean and Chinese Consumers: The Moderating Role of Collectivism

    OpenAIRE

    You Kyung Lee

    2017-01-01

    This study aims to examine the impacts of the new ecological paradigm, environmental collective efficacy, environmental knowledge, and collectivism on the green purchase intention of Korean and Chinese consumers. Although some studies have researched the relationship between cultural influences and green purchase behaviour, a study on the moderating effect of collectivism on the formation of green purchase intention is rarely found. Therefore, based on 357 consumers in Korea and 398 consumers...

  20. Helping 'light green' consumers walk the talk. Results of a behavioural intervention survey in the Swiss electricity market

    International Nuclear Information System (INIS)

    Litvine, Dorian; Wuestenhagen, Rolf

    2011-01-01

    While many consumer surveys show very positive attitudes towards renewable energy, the share of consumers actually purchasing green electricity is still in the single-digit percent range in most countries. What can be done to help consumers with positive attitudes towards green electricity to 'walk the talk', i.e. to behave consistently with their preferences? We developed a psychological model based on the theory of planned behaviour (TPB) to design a large-scale behavioural intervention survey with 1163 Swiss electricity consumers. Our results show that by providing information targeted at the key factors influencing the intention to purchase green electricity, namely attitudes towards purchase, social norms and perceived behavioural control, a significant increase in green electricity market share can be achieved. Our results show that price is not the only barrier to purchasing green electricity, and that information to increase the perceived benefit of buying green electricity as well as targeted communication to overcome inertia among retail electricity consumers are equally important factors. (author)

  1. The (ineffectiveness of green seals on consumer behavior: a experimental study [doi: 10.21529/RECADM.2017003

    Directory of Open Access Journals (Sweden)

    Taís Pasquotto Andreoli

    2017-09-01

    Full Text Available The objective of the study was to analyze consumers' perceptions about green seals, according to how well known these seals are and to their own profile of green consumption. Therefore, a theoretical reference was made on sustainable consumption, as well as on the application of green seals in the perspective of green marketing. The method adopted was a hypothetical-deductive approach, carried out through two experiments (one online and the other face-to-face, both with factorial design 2 (true and well-known green seal versus false seal and nothing known x 2 very sustainable versus low sustainable consumer profile. In view of the results obtained, four main discussions could be made, such as the possibility of greenwashing due to the clear mention of environmental aspects, either in relation to the seal itself or to the statements underlying it, the ineffectiveness of adopting green seals and influence of this ineffectiveness even in consumers who reported having a more sustainable consumption profile.   Keywords Sustainable consumption; Green marketing; Green seals; Experimental research; Greenwashing.

  2. A Comparative Study of Green Purchase Intention between Korean and Chinese Consumers: The Moderating Role of Collectivism

    Directory of Open Access Journals (Sweden)

    You Kyung Lee

    2017-10-01

    Full Text Available This study aims to examine the impacts of the new ecological paradigm, environmental collective efficacy, environmental knowledge, and collectivism on the green purchase intention of Korean and Chinese consumers. Although some studies have researched the relationship between cultural influences and green purchase behaviour, a study on the moderating effect of collectivism on the formation of green purchase intention is rarely found. Therefore, based on 357 consumers in Korea and 398 consumers in China, this study proposes a new model of green purchase intention and empirically tests a model using moderated regression analysis (MRA. The results show that the new ecological paradigm, environmental collective efficacy, environmental knowledge, and collectivism are direct antecedents of green purchase intention in China. In particular, collectivism positively moderates the relationship between environmental collective efficacy and green purchase intention in China. However, the results from Korean consumers show that collectivism has neither a direct impact nor moderating impact on green purchase intention. However, it was found that environmental collective efficacy and environmental knowledge have direct impacts on green purchase intention in Korea. Finally, this study discusses the theoretical and managerial implications of these findings.

  3. Repeat Purchase Intention of Starbucks Consumers in Indonesia: A Green Brand Approach

    Directory of Open Access Journals (Sweden)

    Naili Farida

    2015-12-01

    Full Text Available This study develops and tests the repeat purchase intention model (with a green brand approach. The model considers four determinants; perceived image, satisfaction, trust, and attitude. The model is tested using data and a survey of 203 Starbucks customers in Indonesia. The analysis was carried out by employing Structural Equation Modeling. The data was processed with AMOS 21. The results confirm that the company’s green brand image is positively and significantly related to consumer satisfaction, trust, and attitude. On the other hand, consumer satisfaction and trust are shown to have insignificant influence on repeat purchase intention.

  4. Volatile and non-volatile compounds in green tea affected in harvesting time and their correlation to consumer preference.

    Science.gov (United States)

    Kim, Youngmok; Lee, Kwang-Geun; Kim, Mina K

    2016-10-01

    Current study was designed to find out how tea harvesting time affects the volatile and non-volatile compounds profiles of green tea. In addition, correlation of instrumental volatile and non-volatile compounds analyses to consumer perception were analyzed. Overall, earlier harvested green tea had stronger antioxidant capacity (~61.0%) due to the polyphenolic compounds from catechin (23,164 mg/L), in comparison to later harvested green teas (11,961 mg/L). However, high catechin content in green tea influenced negatively the consumer likings of green tea, due to high bitterness (27.6%) and astringency (13.4%). Volatile compounds drive consumer liking of green tea products were also identified, that included linalool, 2,3-methyl butanal, 2-heptanone, (E,E)-3,5-Octadien-2-one. Finding from current study are useful for green tea industry as it provide the difference in physiochemical properties of green tea harvested at different intervals.

  5. Supporting renewable energy on liberalised markets: green electricity between additionally and consumer sovereignty

    International Nuclear Information System (INIS)

    Menges, R.

    2003-01-01

    The German feed-in regulation has been perhaps the most effective promotional policy for green electricity. However, with the growing momentum of the liberalisation process the current regulation is challenged by structural problems about how to address the demand side. Price regulation leaves little room for private green electricity market activities. Moreover, the success of the feed-in regulation depends on a strict differentiation of the political segment and the emerging green electricity markets. The question, therefore, is about the role green electricity markets can (or should) perform in general. In order to evaluate green electricity markets the additionality criteria is frequently used, implying that markets are only desirable if they lead to additional environmental effects. The additionality criteria has two implications: First, transformed into individual behaviour, additionality implies that consumers are assumed to act as pure altruists. However, there is evidence from empirical studies that green electricity consumers behave more as impure altruists: they are not so much interested in the objective environmental impact of their behaviour but more objected to receive a private satisfaction from buying an environmental friendly product. Whereas theoretical models in the case of pure altruism suggest that private activities crowd out totally when policy becomes active in supporting the public good, this crowding out disappears in the case of impure altruism. Second, using end-state criteria such as the additionality principle as precondition, and neglecting process criteria such as consumer sovereignty, means to prevent establishing competitive market process right at the outset in principle. (author)

  6. Supporting renewable energy on liberalised markets: green electricity between additionality and consumer sovereignty

    International Nuclear Information System (INIS)

    Menges, Roland

    2003-01-01

    The German feed-in regulation has been perhaps the most effective promotional policy for green electricity. However, with the growing momentum of the liberalisation process the current regulation is challenged by structural problems about how to address the demand side. Price regulation lefts only little room for private green electricity market activities. Moreover, the success of the feed-in regulation depends on a strict differentiation of the political segment and the emerging green electricity markets. The question, therefore, is about the role green electricity markets can (or should) perform in general. In order to evaluate green electricity markets the additionality criteria is frequently used, implying that markets are only desirable if they lead to additional environmental effects. The additionality criteria has two implications: First, transformed into individual behaviour, additionality implies that consumers are assumed to act as pure altruists. However, there is evidence from empirical studies that green electricity consumers behave more as impure altruists: they are not so much interested in the objective environmental impact of their behaviour but more objected to receive a private satisfaction from buying an environmental friendly product. Whereas theoretical models in the case of pure altruism suggest that private activities crowd out totally when policy becomes active in supporting the public good, this crowding out disappears in the case of impure altruism. Second, using end-state criteria such as the additionality principle as pre-condition, and neglecting process criteria such as consumer sovereignty, means to prevent establishing competitive market process right at the outset in principle

  7. Helping 'light green' consumers walk the talk. Results of a behavioural intervention survey in the Swiss electricity market

    Energy Technology Data Exchange (ETDEWEB)

    Litvine, Dorian [University of Montpellier 1, LASER-CREDEN, UFR d' Economie, Montpellier (France); Wuestenhagen, Rolf [University of St. Gallen (Switzerland). IWOe-HSG

    2011-01-15

    While many consumer surveys show very positive attitudes towards renewable energy, the share of consumers actually purchasing green electricity is still in the single-digit percent range in most countries. What can be done to help consumers with positive attitudes towards green electricity to 'walk the talk', i.e. to behave consistently with their preferences? We developed a psychological model based on the theory of planned behaviour (TPB) to design a large-scale behavioural intervention survey with 1163 Swiss electricity consumers. Our results show that by providing information targeted at the key factors influencing the intention to purchase green electricity, namely attitudes towards purchase, social norms and perceived behavioural control, a significant increase in green electricity market share can be achieved. Our results show that price is not the only barrier to purchasing green electricity, and that information to increase the perceived benefit of buying green electricity as well as targeted communication to overcome inertia among retail electricity consumers are equally important factors. (author)

  8. Peningkatan Ecoliteracy siswa sebagai Green Consumer melalui Pemanfaatan Kemasan Produk Konsumsi dalam Pembelajaran IPS

    Directory of Open Access Journals (Sweden)

    Badrud Tamam

    2016-04-01

    Full Text Available Penelitian ini bertujuan untuk meningkatkan kompetensi ecoliteracy siswa sebagai green consumer, melalui pemanfaatan kemasan produk konsumsi sebagai media dan sumber belajar IPS. Hal tersebut dilatarbelakangi atas kondisi objektif masalah limbah kemasan produk-produk konsumsi, sebagai polutan serius bagi lingkungan, termasuk bagi siswa di lingkungan SMP Negeri 1 Ciruas. Permasalahan lingkungan ini penting dikaji dalam pembelajaran IPS, sebab siswa sering dihadapkan pada fakta lemahnya pemahaman, kesadaran dan keterampilan menjadi konsumen yang ramah lingkungan (green consumer. Pembelajaran di kelaspun nampaknya masih jarang membangkitkan kesadaran, dan prilaku peduli akan lingkungan. Metode yang digunakan dalam penelitian ini adalah metode penelitian tindakan kelas (clasroom action research, dengan desain penelitian dari Kemmis dan Mc. Taggart yang terdiri dari empat tahapan yakni perencanaan (plan, tindakan (act, observasi (observe dan refleksi (reflect. Dari hasil analisis pencapaian kompetensi ecoliteracy siswa dari siklus satu sampai siklus ketiga, menunjukan peningkatan kemampuan ecoliteracy yang signifikan pada setiap aspeknya. Berdasarkan rekapitulasi pencapaian kompetensi ecoliteracy siswa dari hasil pengamatan disimpulkan bahwa; pembelajaran IPS setelah memanfaatkan kemasan produk konsumsi sebagai media dan sumber belajar, dapat secara efektif meningkatkan kemampuan ecoliteracy siswa sebagai green consumer, pada kelas VIIB di SMP Negeri 1 Ciruas Kabupaten Serang-Banten. Sehingga siswa mampu lebih selektif baik dalam memilih, menggunakan dan membeli produk konsumsi berkemasan, yang berorientasi pada kelestarian lingkungan, terutama dilingkungan sekitar sekolah. Kata Kunci; Ecoliteracy, Green consumer, Kemasan Produk Konsumsi, Pembelajaran IPS

  9. GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN

    Directory of Open Access Journals (Sweden)

    Imam Santoso

    2016-12-01

    Full Text Available Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product. Furthermore, in green products marketing, the company also uses green packaging and green advertising concept. This study aimed to analyze the effect of green packaging, green products, and green advertising on consumer perception and purchasing intention. The study was conducted in Ketawanggede Village, Lowokwaru Sub-district, Malang City. The sampling method used nonprobability accidential sampling techniques. The numbers of respondents were 113 consumers in study site. Data were collected by interview using questionnaires. The method of analysis used Generalized Structured Component Analysis (GSCA. The analysis showed that the green packaging, green products, and green advertising had positive significant influence on consumer perceptions. Meanwhile, green product and consumer perception had positive significant influence on purchasing interest, but the green packaging and green advertising has not found sufficient evidence in influencing purchasing intention.

  10. The green dilemma: Reflections of a Generation Y consumer cohort on green purchase behaviour

    Directory of Open Access Journals (Sweden)

    A. Muposhi

    2015-12-01

    Full Text Available Green consumerism has garnered much scholarly interest in recent years. However, research on the influence of the Social Dilemma Theory (SDT on green purchase behaviour has been scarce. Using data generated from sixteen in-depth-interviews, the present study identified perceived efficacy, perceived cost, in-group and self-identity, trust and peer influence as the main antecedents of SDT that influence green purchase behaviour. The findings of the study imply that to promote and institutionalise green purchase behaviour, marketers need to enhance perceived efficacy, trust in green products, reduce perceived cost, align green products with the consumers’ sought image and utilise peer networks when structuring green marketing messages.

  11. Profile of Green Consumers in Romania in Light of Sustainability Challenges and Opportunities

    Directory of Open Access Journals (Sweden)

    Teodora Roman

    2015-05-01

    Full Text Available Sustainability and responsible consumption are now the policies of companies interested in preserving a good reputation. If in the past, sustainability was an issue present only in the corporate social responsibility campaigns developed by companies; nowadays, this aspect has become a key element that has been proven to influence the purchasing behavior of consumers. The existence of policies and strategies in the area of sustainability does not necessarily mean their being put into practice as long as people, who make these objectives attainable, are not aware of them. The present paper aims to explore the green consumption of Romanian consumers, which would indicate whether the concern for environmental problems is then translated into an appropriate behavior; in other words, whether “words become facts”. At the same time, this paper analyzes the extent to which the “green trend” has gained popularity in Romania, how involved the Romanian consumers are with environmental issues and the behaviors they adopt in order to mitigate the impact on the ecosystem. However, there are differences between individual opinions on green consumption and the actual behavior adopted in trying to ameliorate this issue.

  12. The Importance of Consumer Trust for the Emergence of a Market for Green products

    DEFF Research Database (Denmark)

    Nuttavuthisit, Krittinee; Thøgersen, John

    2017-01-01

    Consumer trust is a key prerequisite for establishing a market for credence goods, such as “green” products, especially when they are premium priced. This article reports research on exactly how, and how much, trust influences consumer decisions to buy new green products. It identifies consumer t...... behavior. Implications for policy and future research are discussed....

  13. Enrichment of Biscuits with Matcha Green Tea Powder: Its Impact on Consumer Acceptability and Acute Metabolic Response

    Directory of Open Access Journals (Sweden)

    Benjapor Phongnarisorn

    2018-02-01

    Full Text Available Matcha green tea powder (MGTP is made with finely ground green tea leaves that are rich in phytochemicals, most particularly catechins. Shortbread biscuits were enriched with MGTP and evaluated for consumer acceptability and potential functional health properties. Baking decreased the content of total catechins by 19% compared to dough, although epimerization increased the amount of (+-gallocatechin gallate at the expense of other catechins such as (−-epigallocatechin gallate. Consumer acceptability tests using a 9-point hedonic scale showed that consumers preferred enriched biscuits with low content of MGTP (2 g of MGTP 100 g−1 of flour, and an increase of sugar content did not significantly improve the acceptability of MGTP-enriched biscuits. Overall, enrichment of biscuits with MGTP did not significantly affect the postprandial glucose or triglyceride response (area under curve compared to non-enriched biscuits consumed with water or MGTP drink. Enriching biscuits with Matcha green tea is acceptable to consumers, but may not bring significant postprandial effects.

  14. THE ROLES OF CONSUMER’S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES: An Empirical Study on Green Consumer Behavior

    Directory of Open Access Journals (Sweden)

    M. F. Shellyana Junaedi

    2007-01-01

    Full Text Available This study examines the causal effect of existing relationship amongst green purchasing, which are attitudinal and behavioral approaches, consumer values, ecological affect, ecological knowledge, and green purchase intention. The survey result provides a reasonable support for the validity of the proposed model. Specifically, the finding from structural equation model confirms the influence of consumer values orientation, ecological affect, and ecological knowledge on their attitudes towards green purchase intention. The implication of this research is relevant to Indonesian government and green marketers to fine-tune their environmental programs.

  15. Stimulating diffusion of green products - Co-evolution between firms and consumers

    NARCIS (Netherlands)

    Janssen, MA; Jager, W

    This paper presents a model-based analysis of the introduction of green products, which are products with low environmental impacts. Both consumers and firms are simulated as populations of agents who differ in their behavioural characteristics. Model experiments illustrate the influence of

  16. Repeat Purchase Intention of Starbucks Consumers in Indonesia: A Green Brand Approach

    OpenAIRE

    Naili Farida; Elia Ardyan

    2015-01-01

    This study develops and tests the repeat purchase intention model (with a green brand approach). The model considers four determinants; perceived image, satisfaction, trust, and attitude. The model is tested using data and a survey of 203 Starbucks customers in Indonesia. The analysis was carried out by employing Structural Equation Modeling. The data was processed with AMOS 21. The results confirm that the company’s green brand image is positively and significantly related to consumer satisf...

  17. Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing

    Directory of Open Access Journals (Sweden)

    Wiwik Handayani

    2017-09-01

    Full Text Available This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this research is to test the influence of consumer attitude of green products towards purchase intention. Hypothesis testing using Partial Least Square (PLS. The result of analysis show that there is influence among consumer attitude of green product towards consumer purchase intention significantly.

  18. Green marketing of consumer electronics : Applying Kano's theory of attractive quality on EcoDesign

    NARCIS (Netherlands)

    Wever, R.; Lotgering, S.; Ruijs, F.

    2007-01-01

    To a consumer a green attribute, such as energy efficiency may be far more important for one product than another. For some products it may be seen as essential, for others as nice to have. Business belief says it may even be negative if consumers perceive it as conflicting with the primary

  19. Consumer support for environmental policies. An application to purchases of green cars

    Energy Technology Data Exchange (ETDEWEB)

    Coad, Alex; Woersdorfer, Julia Sophie [Max Planck Institute of Economics, Evolutionary Economics Group, Kahlaische Strasse 10, 07745 Jena (Germany); De Haan, Peter [ETH Zurich, Institute for Environmental Decisions, CHN J73.2, Universitaetstr. 22, 8092 Zurich (Switzerland)

    2009-05-15

    This paper focuses on how consumer motivation can be tapped in order to encourage the adoption of cleaner technologies. Consumers are heterogeneous - they may be guided by intrinsic motivation or extrinsic motivation. While information provision policies (such as the energy label for cars) may be effective in encouraging certain consumers to adopt green cars, financial incentive schemes (such as subsidies or fines) may be more persuasive for extrinsically-motivated consumers. We develop a dynamic theory of adoption of environmental innovations, in which information-provision policies are followed by financial incentives (first 'carrot', then 'stick' incentives). Analysis of a survey dataset of Swiss households observes considerable heterogeneity in terms of support of information-provision or financial incentive policies, in line with our conjectures. Our results will be of particular interest to policymakers interested in guiding consumers towards cleaner technologies. (author)

  20. Green Buildings in Denmark – From radical ecology to consumer oriented market approaches?

    DEFF Research Database (Denmark)

    Jensen, Jesper Ole; Gram-Hanssen, Kirsten

    2004-01-01

    Gram-Hanssen and Jensen explore the development of green buildings in Denmark over the last three decades, identifying differences in design philosophies and techniques. They look at four approaches to green buildings: as energy-saving devices, as ecological grassroots alternatives, as subsidised...... large-scale urban projects, and as consumer products in a market approach. Using detailed case descriptions, the chapter asks to what extent it is possible to define some buildings or some approaches as more 'green' than others. The authors suggest that in order to more fully understand sustainable...... buildings we must account for the social structuring of both the identification of environmental problems and their resulting embodiment in built form....

  1. No greens in the forest? Note on the limited consumption of greens in the Amazon

    Directory of Open Access Journals (Sweden)

    Esther Katz

    2012-12-01

    Full Text Available The consumption of greens is reported as being very minor among Amazonian Indians. The authors of this article present a new review of this subject, based on fieldwork with Amerindians and other populations in different parts of the Brazilian Amazon and French Guiana. Written sources on Brazilian, Peruvian, Columbian and Venezuelan Amazon were also reviewed. The consumption of cultivated, semi-cultivated and wild species of greens was taken into account here, as the data specific to wild greens is very scarce. It is confirmed that greens are not commonly eaten among native Amazonians and that some ethnic groups do not consume them at all. The consumed species are usually young shoots of weeds or cassava leaves. Common in the Belém region are some specific aromatic plants, which have been diffused to other parts of the Amazon, together with introduced plants such as kale and coriander. Migrants from Northeastern Brazil settled in the Amazon consume some cultivated greens, especially aromatic plants. Maroons are the ones who use more greens in their diet. Native Amazonian people, who supplement agriculture with game and fish, follow a hunter-gatherer pattern, preferring wild fruit and tubers to greens.

  2. Residential consumers in the Cape Peninsula's willingness to pay for premium priced green electricity

    International Nuclear Information System (INIS)

    Oliver, Henry; Volschenk, Jako; Smit, Eon

    2011-01-01

    A number of studies have explored the willingness (i.e. stated willingness as opposed to actual willingness) of consumers to pay a premium for green electricity in developed countries. However, little is known about how this translates into an emerging economy context. This study investigates the level of willingness of residential households in South Africa's Cape Peninsula to pay a premium for electricity from renewable energy. It methodologically drew on recent contributions in the literature on norm-motivated behaviour used to identify testable factors that could influence residential consumers' willingness to pay (WTP). Interestingly, the study found a significant positive link between household income and WTP for green electricity, contrary to the findings of some previous studies. Not only are higher income households more likely to pay a premium, but typically they are also willing to pay a bigger premium. It was also further established that the view that green electricity is reliable, involvement in the recycling of waste and the belief that everyone should contribute to green electricity generation drive the WTP. - Research Highlights: →The study explored the drivers of willingness to pay (WTP) a premium for green electricity. →All the hypothesised drivers of WTP a premium were found to be significant. →Contrary to some former studies, income was found to be a good predictor of WTP and the pledged premium. →The quantum of the premium positively correlates with income levels.

  3. Characteristic and Preferences of Green Consumer Stratification As Bases to Formulating Marketing Strategies of Ecolabel-Certified Furniture

    Directory of Open Access Journals (Sweden)

    Ririn Wulandari

    2012-06-01

    question. The components used were: satisfaction, safety, socialization, and sustainability, as well as government policies which could open markets. The respondents were 408 potential consumers in Jakarta and its surroundings. The method used was purposive and convenience sampling, in which the survey was conducted at exhibitions and showrooms. Ward Method, Stepwise Discriminant Analysis and Biplot Analysis were used to generate consumer stratifications. Before that, reliability tests were conducted using Crombach Alpha method. In addition, data was explored and reduced using Component Principle Analysis. Preference analysis was performed using the method proposed by Thurston Case V. This study results four stratifications of green consumers. There were similarities and differences in preference on each of the stratification of the component of green marketing strategy as well as the marketing strategies of furniture-certified ecolabel for the targeted consumers.

  4. Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing

    OpenAIRE

    Handayani, Wiwik

    2017-01-01

    This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this rese...

  5. Residential consumers in the Cape Peninsula's willingness to pay for premium priced green electricity

    Energy Technology Data Exchange (ETDEWEB)

    Oliver, Henry; Volschenk, Jako; Smit, Eon [University of Stellenbosch Business School, Carl Cronje Drive, Bellville, Western Cape 7535 (South Africa)

    2011-02-15

    A number of studies have explored the willingness (i.e. stated willingness as opposed to actual willingness) of consumers to pay a premium for green electricity in developed countries. However, little is known about how this translates into an emerging economy context. This study investigates the level of willingness of residential households in South Africa's Cape Peninsula to pay a premium for electricity from renewable energy. It methodologically drew on recent contributions in the literature on norm-motivated behaviour used to identify testable factors that could influence residential consumers' willingness to pay (WTP). Interestingly, the study found a significant positive link between household income and WTP for green electricity, contrary to the findings of some previous studies. Not only are higher income households more likely to pay a premium, but typically they are also willing to pay a bigger premium. It was also further established that the view that green electricity is reliable, involvement in the recycling of waste and the belief that everyone should contribute to green electricity generation drive the WTP. (author)

  6. THE ROLE OF CONSUMER VALUES AND SOCIO-DEMOGRAPHICS IN GREEN PRODUCT SATISFACTION: THE CASE OF HYBRID CARS.

    Science.gov (United States)

    Hur, Won-Moo; Woo, Jeong; Kim, Yeonshin

    2015-10-01

    This study investigated the relationship between consumer value and customer satisfaction, seeking a better understanding of the motivations underlying "green product" purchases. Based on the influence of demographic factors, it further explores the moderation effects of buyers' socio-demographics on the link between value and satisfaction. Data were collected through a mail survey of American hybrid car buyers. Consumer value, satisfaction, and socio-demographic information were measured, and the proposed relationships among them were tested using hierarchical multiple regression analysis. This study's findings reveal that values (i.e., functional and social) significantly impact hybrid satisfaction and that the effects vary by sex and age. This research provides insight into the motivations of green product purchases by incorporating important consumer characteristics.

  7. Religiosity As An Antecedent Of Attitude Towards Green Products: An Exploratory Research On Young Malaysian Consumers

    Directory of Open Access Journals (Sweden)

    Lau Teck Chai

    2009-06-01

    Full Text Available Religion has long been acknowledged as an important social force that influences human behavior but yet in the secular society its influence on consumer behavior appears to be underestimated. Of the sporadic research conducted, findings indicated that religion can be a significant factor in relation to consumption patterns, innovativeness, media usage, family decision-making, purchase risk aversion and selected store patronage behavior. The current research is exploratory in nature and attempts to investigate the influence of religiosity on attitudes towards green products especially among young Malaysian consumers. Religiosity, the independent variable, was measured by the intrinsic/ extrinsic religious orientation scale adopted from Allport and Ross (1967. The dependent variable was derived from a study on attitudes towards green product (Mostafa, 2007. The questionnaires were distributed to students in a large private university located in Klang Valley, Malaysia. Reliability analysis and multiple linear regressions were conducted. The results from the multiple linear regression analysis indicate that intrinsic religiosity has a significant relationship on consumer’s attitude towards green product. However, in the case of extrinsic religiosity, there is no significant relationship on consumer’s attitude towards green product.

  8. Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

    Directory of Open Access Journals (Sweden)

    Kamonthip Maichum

    2016-10-01

    Full Text Available Green products are among the widely used products worldwide due to their environmental benefits. However, information on the consumers’ purchase intention towards green products in developing countries, such as Thailand, is lacking. This study aims to investigate Thai consumers who are aged over 18 years, and whose base education is high school, on purchase intention for green products by using an extended framework of the theory of planned behavior (TPB. We derived and examined the model through structural equation modeling in a sample of 483 respondents in Thailand. The findings of this model indicated that consumer attitude, subjective norm and perceived behavioral control have significant positive influences on the purchase intention for green products. Furthermore, our results indicated that environmental concerns have a significant effect on attitude, perceived behavioral control and purchase intention for green products, but subjective norm. Moreover, environmental knowledge had no significant effect on the purchase intention for green products. Instead, it had a distinct indirect effect through attitude towards purchasing green products, subjective norm and perceived behavioral control. The findings from this study contribute to improving the understanding of intention to purchase green products, which could play a major role towards sustainable consumption.

  9. Effect of Additional Information on Consumer Acceptance: An Example with Pomegranate Juice and Green Tea Blends

    Directory of Open Access Journals (Sweden)

    Federica Higa

    2017-07-01

    Full Text Available Pomegranate Juice (PJ and Green Tea (GT products have increased in popularity because of their beneficial health properties. Consumers look for healthier beverages, and rely on labels, claims, and product packaging when choosing a product. The objectives of this study were to determine (1 the sensory profiles and acceptance of PJ and GT blends; (2 whether additional information would have an effect on consumer acceptance; and (3 the total phenolic content (TPC of the samples. Six PJ and GT blends were evaluated by a descriptive panel in order to explore sensory differences in flavor characteristics. A consumer panel (n = 100 evaluated the samples before and after beneficial health information about the samples was provided to them. The blends that were higher in tea concentration were higher in Green and GT-like flavors, and lower in berry, beet, floral, sweetness, and cherry flavors. The overall liking scores of all of the samples increased after the information was provided to the consumers. The sample highest in PJ and lowest in GT blend was liked the most. In addition, as the samples increased in PJ, the TPC content increased. These results may be of interest to the beverage industry, providing information of consumer liking of beverage blends, and how information on health related claims affects consumer acceptance.

  10. Development of a partial least squares-artificial neural network (PLS-ANN) hybrid model for the prediction of consumer liking scores of ready-to-drink green tea beverages.

    Science.gov (United States)

    Yu, Peigen; Low, Mei Yin; Zhou, Weibiao

    2018-01-01

    In order to develop products that would be preferred by consumers, the effects of the chemical compositions of ready-to-drink green tea beverages on consumer liking were studied through regression analyses. Green tea model systems were prepared by dosing solutions of 0.1% green tea extract with differing concentrations of eight flavour keys deemed to be important for green tea aroma and taste, based on a D-optimal experimental design, before undergoing commercial sterilisation. Sensory evaluation of the green tea model system was carried out using an untrained consumer panel to obtain hedonic liking scores of the samples. Regression models were subsequently trained to objectively predict the consumer liking scores of the green tea model systems. A linear partial least squares (PLS) regression model was developed to describe the effects of the eight flavour keys on consumer liking, with a coefficient of determination (R 2 ) of 0.733, and a root-mean-square error (RMSE) of 3.53%. The PLS model was further augmented with an artificial neural network (ANN) to establish a PLS-ANN hybrid model. The established hybrid model was found to give a better prediction of consumer liking scores, based on its R 2 (0.875) and RMSE (2.41%). Copyright © 2017 Elsevier Ltd. All rights reserved.

  11. GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN

    OpenAIRE

    Imam Santoso; Rengganis Fitriani

    2016-01-01

    Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product. Furthermore, in green products marketing, the company also uses green packaging and green advertising concept. This study aimed to analyze the effect of green packaging, green products, and green advertising on consumer perception and purchasing intention. The study was conducted in Ketawangg...

  12. The power of putting a label on it: green labels weigh heavier than contradicting product information for consumers' purchase decisions and post-purchase behavior.

    Science.gov (United States)

    Hahnel, Ulf J J; Arnold, Oliver; Waschto, Michael; Korcaj, Liridon; Hillmann, Karen; Roser, Damaris; Spada, Hans

    2015-01-01

    Green products are appealing. Thus, labeling products as environmentally friendly is an effective strategy to increase sales. However, the labels often promise more than the products can actually deliver. In the present research, we examined the expectation that consumers with high ecological motivation have strong preferences for green-labeled products - even when presented product information contradicts the label's image. This unsettling hypothesis is grounded in the labels' potential to create a cognitive match between the labeled product and consumers' motives. For labels indicating environmental friendliness (green product labels), this link should be strongest when consumers' ecological motivation is high. Findings in a series of three experiments support our assumption, showing that consumers with high ecological motivation had strong preferences (i.e., product evaluations, purchase intentions, and simulated purchase decisions) for green-labeled products as compared to consumers with low ecological motivation (Studies 1-3). Crucially, these preferences were robust, despite contradicting environmental product information (Studies 1 and 2). We extended our findings by additionally examining the impact of product labels and motivation on moral self-regulation processes. This was established by assessing participants' pro-social behavior after the purchase task: participants with high ecological motivation acted, consistent with their motives, more pro-socially in post-decision occasions. In accordance with moral cleansing effects, pro-social behavior was intensified after purchasing conventional products (Studies 2 and 3). Green labels protected participants with high ecological motivation from moral threats due to the purchase, thus making pro-social behavior less likely. Findings suggest that highly ecologically motivated consumers are most susceptible to green labels, which may override detailed product information.

  13. Do green tech policies need to pass the consumer test? The case of ethanol fuel

    International Nuclear Information System (INIS)

    Collantes, Gustavo

    2010-01-01

    This paper investigates a question sometimes overlooked by policymakers and regulators, namely the need of a robust value proposition for green technologies to successfully enter the market. In particular, results from consumer choice models are used to develop measures of consumer acceptance of ethanol blends and flex-fuel vehicles is studied, a fuel-vehicle system that has received attention in a variety of federal and state policies. The analysis suggests that, under projected fuel prices and given the characteristics of the competing vehicle-fuel systems, consumers are unlikely to substitute ethanol blends for gasoline. The analysis also highlights the need for further research in this area. (author)

  14. Consumer focus can spur group practice turnaround.

    Science.gov (United States)

    Foreman, M S; Draper, A

    2001-06-01

    Many healthcare organizations have lost money on their employed group practices. The solution to this dilemma is not necessarily divestment of the group practices. Instead, some healthcare organizations should view their physicians as an asset. Healthcare organizations and physicians need to develop a new framework for their relationship to optimize their competitive advantage. Three guiding principles that will help accomplish this objective are to recast the healthcare organization-physician relationship to focus on the consumer, reconfigure the economic model to exceed consumer demands, and restructure the group practice to encourage fiscal and service excellence. In developing a new relationship framework, the stakeholders need to define the group practice's mission, strategic direction, composition, infrastructure, compensation model, and structure.

  15. GREEN MARKETING AND SUSTAINABLE DEVELOPMENT – EXPERIENCES FROM REPUBLIC OF SERBIA

    Directory of Open Access Journals (Sweden)

    Radnovic Branislav

    2012-12-01

    Green marketing presents important opportunities for industry and economy of the Republic of Serbia. Therefore Serbian companies must re-define the roles of business and products, as well as joint work with government agencies, consumer groups and NGOs. Serbia is becoming aware of environmental issues, but for green marketing businesses, companies, consumers and government still do not pay enough importance.

  16. Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products

    Directory of Open Access Journals (Sweden)

    Esmaeilpour Majid

    2017-06-01

    Full Text Available The intention to purchase green products is the tendency of a person who prefers to purchase a product with optimal environmental characteristics rather than usual products. Nowadays, the environment is very important and maintaining it is a vital issue for all groups of people, whether in the customer's position or in the distributor’s position. However, in spite of the increased environmental awareness among consumers and encouragements made by producers for them to buy green products, we require further investigation in this area in order to increase green purchasing among different group of people. The main objective of this study is to investigate the impact of the environmental attitude on the decision to purchase a green product with the mediating role of environmental concerns and care for green products. This research is an applied research, and correlational-descriptive in terms of data analysis. The research population includes consumers from Bushehr city, sampled based on availability. In this research, 300 questionnaires were distributed among consumers. Structural equation modeling was used to analyze the data. The findings of this research showed that the environmental attitude of customers has significant and positive impact on caring for green products and environmental concerns. In addition, environmental concerns and care for green products have a significant and positive impact on green purchasing decision.

  17. Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

    OpenAIRE

    Kamonthip Maichum; Surakiat Parichatnon; Ke-Chung Peng

    2016-01-01

    Green products are among the widely used products worldwide due to their environmental benefits. However, information on the consumers’ purchase intention towards green products in developing countries, such as Thailand, is lacking. This study aims to investigate Thai consumers who are aged over 18 years, and whose base education is high school, on purchase intention for green products by using an extended framework of the theory of planned behavior (TPB). We derived and examined the model th...

  18. THE ROMANIAN YOUNG GENERATION'S WILLINGNESS TO CONSUME GREEN HOSPITALITY PRODUCTS

    Directory of Open Access Journals (Sweden)

    CODRUȚA ADINA BĂLTESCU

    2017-06-01

    Full Text Available The hospitality industry generates environmental degradation through the construction of buildings, waste disposal, and water usage. Nowadays, a large number of customers show increased environmental awareness, being willing to pay more for environmentally friendly products/services. In Romania institutional arrangements to generate awareness of the necessity of sustainable development were numerous, exemplifying in this respect the actions carried out by the Ministry of Environment and Sustainable Development for introducing the european eco-label for tourist accommodation services and the camping services, as well as for promoting the use of the eco-label in Romania among interested hotels and guesthouses. Based on these aspects, the article presents the results of a quantitative marketing research conducted among the young generation from Brașov county. The main objectives of the research consist in identifying the level of information among Romanian young consumers of accommodation services from Brasov county regarding the eco-certification and environmental management systems applied in the Romanian hospitality industry and, also, to identify their intentions to consume the green accommodation products.

  19. Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis

    OpenAIRE

    Chih-Cheng Chen; Chien-Wen Chen; Yi-Chun Tung

    2018-01-01

    This study explored the consumer behavior of intention to purchase green products based on a decision-making model that integrates cognitive attributes, affective attributes, and behavioral intentions in Belt and Road countries. The questionnaires were collected from customers who previously purchased green products; this study distributed the questionnaires at the appliance section of the department stores and collected 227 valid responses. Environmental attitude, product attitude, social in...

  20. Characteristic and Preferences of Green Consumer Stratification As Bases to Formulating Marketing Strategies of Ecolabel-Certified Furniture

    OpenAIRE

    Ririn Wulandari; Budi Suharjo; Agus W. Soehadi; Herry Purnomo

    2012-01-01

    International furniture markets certify ecolabel has been growing, but the domestic market has not yet developed. Unfortunate, because these products have two advantages that ensure environmental sustainability and promote a furniture market. This study was expected to open and developed the domestic market for ecolabel-certified furniture. The aim of this study was to develop marketing strategies for ecolabel-certified furniture on each of green consumer stratifications. Consumer stratificat...

  1. Too poor to be green consumers? A field experiment on revealed preferences for firewood in rural Guatemala

    International Nuclear Information System (INIS)

    Van Kempen, Luuk; Muradian, Roldan; Sandoval, Cesar; Castaneda, Juan-Pablo

    2009-01-01

    The paper reports on a field experiment that investigates whether households in Guatemala are willing to surrender a small material gain in order to buy legal rather than illegal firewood. Given the ineffectiveness of command-and-control policies to curb the problem of illegal logging in Guatemala, the experiment assesses the potential viability of market-oriented solutions. Local consumers in developing countries are generally believed to be too poor to pay a premium for green/ethical products. Therefore, little information has been gathered on willingness-to-pay (WTP) for such products and its determinants in non-affluent consumer markets. While our experiment on firewood consumption in central Guatemala only implies a weak and indirect test of WTP for green products, the results indicate that it is premature, if not unwarranted, to assume that the poor are not ready to make pro-ethical choices in the marketplace. Moreover, we find that information on the legal procedures for firewood extraction significantly affects consumer choice between legal and illegal firewood. (author)

  2. Forming the face of green products : Mood boards and early consumer involvement in ship interior design

    NARCIS (Netherlands)

    Murto, P.; Ahola, M.; Person, F.E.O.K.

    2013-01-01

    In this paper, we study mood boards and the process by which they can be used to understand consumer inferences about environmental sustainability in the early stages of green product development. As a component of a research project on sustainable ship design, we created mood boards showcasing

  3. Green Supply Chain Collaboration for Fashionable Consumer Electronics Products under Third-Party Power Intervention—A Resource Dependence Perspective

    Directory of Open Access Journals (Sweden)

    Jiuh-Biing Sheu

    2014-05-01

    Full Text Available Under third-party power intervention (TPPI, which increases uncertainty in task environments, complex channel power interplays and restructuring are indispensable among green supply chain members as they move toward sustainable collaborative relationships for increased viability and competitive advantage. From the resource dependence perspective, this work presents a novel conceptual model to investigate the influence of political and social power on channel power restructuring and induced green supply chain collaboration in brander-retailer bidirectional green supply chains of fashionable consumer electronics products (FCEPs. An FCEP refers to the consumer electronics product (e.g., personal computers, mobile phones, computer notebooks, and game consoles with the features of a well-known brand associated, a short product lifecycle, timely and fashionable design fit for market trends, and quick responsiveness to the variations of market demands. The proposed model is tested empirically using questionnaire data obtained from retailers in the FCEP brander-retailer distribution channels. Analytical results reveal that as an extension of political and social power, TPPI positively affects the reciprocal interdependence of dyadic members and reduces power asymmetry, thereby enhancing the collaborative relationship of dyadic members and leading to improved green supply chain performance. Therein, reciprocal interdependence underlying collaborative relationship is the key to reducing the external environmental uncertainties in the TPPI context.

  4. Relationship between green marketing strategies and green marketing credibility among Generation Y

    OpenAIRE

    Garcia Sandoval, Michelle Haeberli; Manon Padilla, Alejandro

    2016-01-01

    Since terms like “sustainability” and “consumer consciousness” were introduced, green products began being integrated into consumers’ lifestyles. But due to the greenwashing practices that took place during the 90’s consumers refrain to buy green products because they do not trust the advertising released by marketers. The purpose of this thesis is to explore the relationship between green advertising credibility (dependent variable) and price sensitiveness, and the four proposed green market...

  5. Green marketing as a key strategy for sustainable development: A case study of Albanian consumers

    Directory of Open Access Journals (Sweden)

    Anita Gumeni

    2014-05-01

    Full Text Available Recently efforts have been made in order to achieve sustainable development, which consists of social sustainability, economic sustainability and environmental sustainability in order to reach well-being of present and future generations. In our time the concern for environmental topics and sustainable development has been increasing. Accordingly companies are trying to design new strategies for gaining competitive advantage in the marketplace. Green marketing is one of such strategies used by marketers for reaching sustainable development. Companies need to know consumers' attitude and to adapt new marketing solutions with the focus on determining the expectations and satisfying their needs. In this paper we will attempt to examine the attitude of Albanian consumers toward eco-friendly products. The aim of the survey is to gather information from a consumer standpoint. We will apply various statistical analyses to investigate the demographic variable of consumers who are willing to pay an extra price for eco-friendly products. Findings demonstrate that the profile of consumers with a positive attitude towards eco-friendly products was more likely to be young educated women.

  6. Environmentally Friendly Consumer

    DEFF Research Database (Denmark)

    Reijonen, Satu

    2011-01-01

    on the green consumer: cultural determinism, psycho-socio-demographic determinism and calculative determinism. An explanation of the green consumer in these terms, however, loses sight of the emergence and processuality of consumer behaviour. Process oriented constructionism, by contrast, is useful to recover...... these important aspects. This paper suggests a research agenda focused on socio-material processes and situated actions that lead to the emergence and stabilization of a particular type of consumer behaviour.......Several attempts have been made by academics in the past to explain the so-called ‘environmentally conscious’ consumer. These explanations share an important feature, namely determinism. This paper identifies three different sources of determinism that are distinguished in recent literature...

  7. It's hard to be green: Reverse green value chain.

    Science.gov (United States)

    Couto, João; Tiago, Teresa; Gil, Artur; Tiago, Flávio; Faria, Sandra

    2016-08-01

    Firms have recently discovered that it is not enough to optimize internal processes and relationships with partners along the value chain to create a sustainable competitive market position. A clear customer orientation, which acknowledges that consumer buying behavior is complex and includes many elements implied in the value chain, is required. As companies offering green products are no exception to this rule, this study analyzes consumer behavior in Europe from a reserve green supply chain management perspective, using descriptive analyses and a structural equation model, with data collected by Flash Barometer comprising 26,573 responses from 28 European countries. The results suggest that European consumers are conscious of the green concept, but are not willing to buy or pay more for these products since the value is unclear. Companies offering green products must therefore rethink their strategies, especially in terms of value proposition, communication strategies, and eco-labeling. Copyright © 2016 Elsevier Inc. All rights reserved.

  8. Green Vehicle Guide

    Science.gov (United States)

    ... label Buy green. Save green. Learn about MPG math Discover fuel-saving tips Promote green ... U.S. consumers who have already purchased new vehicles under the fuel economy & greenhouse gas standard! More about the standards » Check ...

  9. Consumer groups call for ban on internet pharmacies.

    Science.gov (United States)

    Garmaise, David

    2004-08-01

    A number of consumer groups have called on the Canadian government to ban internet pharmacies, claiming that the industry is putting the health of Canadians at risk. The groups say that the impact will escalate if the problem is not addressed.

  10. Stuck between a ROC and a hard place? Barriers to the take up of green energy in the UK

    International Nuclear Information System (INIS)

    Diaz-Rainey, Ivan; Ashton, John K.

    2008-01-01

    This paper examines the UK mechanisms for ensuring future investment in renewable energy through consumer adoption of green energy tariffs and the Renewable Obligation Certificate (ROC) system. Using a national survey and focus groups the stated willingness by UK customers to pay a premium for renewable or green energy and actual take up of such tariffs is assessed. Substantial differences between willingness to pay for and the adoption of green energy tariffs are reported. This disparity is linked to a range of factors including consumer confusion, lack of supply, complexities of constructing 'green source' tariffs under the ROC system and a lack of customer trust. It is concluded that the re-definition of the green energy market in favour of 'green source' tariffs, greater direct compliance with the Renewable Obligation by addressing supply constraints, and efforts in providing clearer information and choices for consumers via a compulsory green energy accreditation scheme are required if willing consumers' are to contribute to investment in renewable energy

  11. Analisis Pengaruh Green Product dan Green Advertising terhadap Keterlibatan Konsumen dan Dampaknya pada Keputusan Pembelian Konsumen Laksmie Florist

    Directory of Open Access Journals (Sweden)

    Tinjung Desy Nursanti

    2011-11-01

    Full Text Available Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly. Application of green products and green advertising might attract widespread public sympathy, and even requirements for operational permits, production and ease of obtaining bank credit facility or tax relief may be considered by the government that is now more incentive to campaign for the concept and implementation of policies and regulations of corporate social responsibility. The objectives of this study was to determine whether there is influence of green product and green advertising toward consumer involvement and also its impact on consumer purchasing decisions Laksmi florist company. A survey with analysis of individual consumer of Lakmi florist is conducted, while path analysis is used to determine the effect among variables. The results showed that green advertising as well as green product provide a positive and significant influence on consumer involvement that have an impact on consumer purchasing decisions of Laksmi Florist company. 

  12. Involvement of Consumer Groups in Tobacco Control: Russia and Belarus Experience

    Directory of Open Access Journals (Sweden)

    Dmitry Yanin

    2017-05-01

    5. Cooperation of consumer organizations from Russia (KONFOP and Belarus (Belarus Consumer Society, launched to promote best Tobacco Control practices, according to FCTC provisions, is a success story of involvement of consumer groups in Tobacco Control.

  13. Consumer-sponsored prepaid group practice: restructuring the health care system.

    Science.gov (United States)

    Warden, G L

    1984-01-01

    The traditional separation of health care delivery and financing systems is breaking down as various new types of health care facilities are established and as payment continues to be a major concern. Group Health Cooperative of Puget Sound (GHC) was organized as a prepaid group practice system responsive to consumers. Costs, methods of payment and delivery of care are interrelated and are all influenced by consumer ownership. GHC has been refining its benefit programs since 1945. Strategies for controlling use and costs focus on improved provider management and on flexibility. This article explains how the structure of GHC benefits the consumer.

  14. The green marketing of modern office furniture

    Institute of Scientific and Technical Information of China (English)

    林凡青

    2015-01-01

    Green marketing is referred to as the mainstream of marketing in the 21st century, it mainly discusses the enterprise how to deal with the growing consumer demand for environmentally friendly products. Green marketing is an extension of the traditional marketing and the development, in the traditional marketing concept, through the coordination of enterprises, customers, competitors to gain maximum profits, and green marketing is more than the ecological environment factors included. Furniture enterprises through to carry out green marketing strategy, sales of green furniture products, the corresponding measures to guide the sustainable consumption and satisfy the consumer, to achieve economic interests, the interests of the consumers, the environment is unified.

  15. Consumer brand choice: individual and group analyses of demand elasticity.

    Science.gov (United States)

    Oliveira-Castro, Jorge M; Foxall, Gordon R; Schrezenmaier, Teresa C

    2006-03-01

    Following the behavior-analytic tradition of analyzing individual behavior, the present research investigated demand elasticity of individual consumers purchasing supermarket products, and compared individual and group analyses of elasticity. Panel data from 80 UK consumers purchasing 9 product categories (i.e., baked beans, biscuits, breakfast cereals, butter, cheese, fruit juice, instant coffee, margarine and tea) during a 16-week period were used. Elasticity coefficients were calculated for individual consumers with data from all or only 1 product category (intra-consumer elasticities), and for each product category using all data points from all consumers (overall product elasticity) or 1 average data point per consumer (interconsumer elasticity). In addition to this, split-sample elasticity coefficients were obtained for each individual with data from all product categories purchased during weeks 1 to 8 and 9 to 16. The results suggest that: 1) demand elasticity coefficients calculated for individual consumers purchasing supermarket food products are compatible with predictions from economic theory and behavioral economics; 2) overall product elasticities, typically employed in marketing and econometric research, include effects of interconsumer and intraconsumer elasticities; 3) when comparing demand elasticities of different product categories, group and individual analyses yield similar trends; and 4) individual differences in demand elasticity are relatively consistent across time, but do not seem to be consistent across products. These results demonstrate the theoretical, methodological, and managerial relevance of investigating the behavior of individual consumers.

  16. Promoting green consumer behavior with eco-labels

    DEFF Research Database (Denmark)

    Thøgersen, John

    2002-01-01

    As a means to reduce the pollution and resource use following from consumption, attempts are made to motivate consumers to switch to less environmentally harmful and resource consuming products. One of the increasingly popular tools is to label the least harmful products in such a way that consum...... that consumers can distinguish them from others and, hence, are able to choose them. This paper reviews research on the effectiveness of eco-labels as a means to influence behavior and environmental outcomes.......As a means to reduce the pollution and resource use following from consumption, attempts are made to motivate consumers to switch to less environmentally harmful and resource consuming products. One of the increasingly popular tools is to label the least harmful products in such a way...

  17. Plant species and functional group combinations affect green roof ecosystem functions.

    Science.gov (United States)

    Lundholm, Jeremy; Macivor, J Scott; Macdougall, Zachary; Ranalli, Melissa

    2010-03-12

    Green roofs perform ecosystem services such as summer roof temperature reduction and stormwater capture that directly contribute to lower building energy use and potential economic savings. These services are in turn related to ecosystem functions performed by the vegetation layer such as radiation reflection and transpiration, but little work has examined the role of plant species composition and diversity in improving these functions. We used a replicated modular extensive (shallow growing- medium) green roof system planted with monocultures or mixtures containing one, three or five life-forms, to quantify two ecosystem services: summer roof cooling and water capture. We also measured the related ecosystem properties/processes of albedo, evapotranspiration, and the mean and temporal variability of aboveground biomass over four months. Mixtures containing three or five life-form groups, simultaneously optimized several green roof ecosystem functions, outperforming monocultures and single life-form groups, but there was much variation in performance depending on which life-forms were present in the three life-form mixtures. Some mixtures outperformed the best monocultures for water capture, evapotranspiration, and an index combining both water capture and temperature reductions. Combinations of tall forbs, grasses and succulents simultaneously optimized a range of ecosystem performance measures, thus the main benefit of including all three groups was not to maximize any single process but to perform a variety of functions well. Ecosystem services from green roofs can be improved by planting certain life-form groups in combination, directly contributing to climate change mitigation and adaptation strategies. The strong performance by certain mixtures of life-forms, especially tall forbs, grasses and succulents, warrants further investigation into niche complementarity or facilitation as mechanisms governing biodiversity-ecosystem functioning relationships in green

  18. Important motivators for buying green products

    Directory of Open Access Journals (Sweden)

    Kamyar Kianpour

    2014-12-01

    Full Text Available Purpose: To addresses the main motivators that influence customers to buy green products as well as well as profiling the decisions that shape their behavior. Design/methodology/approach: The authors have conducted a review of the major research related to consumers to identify motivational factors, to draw conclusions about their impact on buying green products.   Factor analysis is conducted on the collected data to find the underlying factors that motivate consumers to buy green products and most importantly motivational factors were identified by T test. Findings: Results show that 1 Environmental Concern, Perceived Consumer Effectiveness, Consumer Knowledge 2 Laws and regulation and 3 Promotional Tools’ were the most important of motivators. Practical implications: The results could help companies, authorities, governments, producers, sellers to know what motivate customers to buy green products and persuade the customers for buying them. Social implications: Furthermore this research will indirectly contribute to increase the customers and public intention for buying green products which in turn will help to solve some of environmental issues and make less environmental side effect caused by products. It is notable that motivated consumers for buying green product will finally expect to have healthy life and clean environment which leads to a healthy and clean society. Originality/value: This article contributes to the literature on the customers’ intention for buying green products by filling the gap in the concrete issues of the customers’ motivation.

  19. Behaviorally Green

    DEFF Research Database (Denmark)

    Sunstein, Cass; Reisch, Lucia A.

    2016-01-01

    of suggestion, inertia, and loss aversion. If well-chosen, green defaults are likely to have large effects in reducing the economic and environmental harms associated with various products and activities. Such defaults may or may not be more expensive to consumers. In deciding whether to establish green...

  20. Consumer Brand Choice: Individual and Group Analyses of Demand Elasticity

    Science.gov (United States)

    Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Schrezenmaier, Teresa C.

    2006-01-01

    Following the behavior-analytic tradition of analyzing individual behavior, the present research investigated demand elasticity of individual consumers purchasing supermarket products, and compared individual and group analyses of elasticity. Panel data from 80 UK consumers purchasing 9 product categories (i.e., baked beans, biscuits, breakfast…

  1. E-WOM Review Adoption: Consumers’ Demographic Profile Influence on Green Purchase Intention

    Science.gov (United States)

    Rahim, Roslin Abdul; Sulaiman, Zuraidah; Chin, Thoo Ai; Arif, Mohd Shoki Mohd; Hamid, Mohd Hakim Abdul

    2017-06-01

    Nowadays, green products are getting popular in their acceptance by the Malaysian consumers. Due to the advancement of the Internet technologies and the wide spread of electronic word of mouth (E-WOM), consumers seem to be more influenced in purchasing the green products. In this study, consumers’ demographic profiles, such as age, gender, income, education background, and occupation are being explored to investigate their influences on consumers’ green product purchase intention. The purpose of this paper is to showcase the results of the differences between several demographic profile groups on green product purchase intention using descriptive analysis, ANOVA and independent sample T-Test. T-test results showed that there is a statistically significant difference between gender on consumers’ green product purchase intention. Meanwhile, the results generated by ANOVA indicated that there are no significant differences between age, income, education background and occupation on consumers’ green product purchase intention. These results shed light on the potential market segment that should be targeted by marketers and producers of green products in Malaysia.

  2. Are green caterers more likely to serve healthy meals than non-green caterers? Results from a quantitative study in Danish worksite catering

    DEFF Research Database (Denmark)

    Mikkelsen, Bent Egberg; Bruselius-Jensen, Maria Louisa; Andersen, J. S.

    2006-01-01

    was measured as the basis for assigning catering managers to one of two groups: 'green' or 'non-green' caterers. These groups were then compared with regard to the relative nutritional quality of the menu options offered to customers. Setting: The study was carried out among randomly selected Danish worksite...... than non-green caters, which is likely to result in improved nutritional quality of the diets of end consumers. The reason for this may partly be the increased service training efforts that green caterers practise in order to be able to implement organic foods successfully. It may also be associated......Objective: The present study aimed to investigate whether organic conversion in catering has positive effects on the nutritional quality of menus offered. Design: The methodology was based on a self-administered questionnaire. The self-declared priority given to the use of organic foods...

  3. Green Tea

    Science.gov (United States)

    ... and cancer. Green tea is consumed as a beverage. It is also sold in liquid extracts, capsules, and tablets and is sometimes used in topical products (intended to be applied to the skin). How Much Do We Know? Although many studies have been done on green tea and its ...

  4. EnviroAtlas - Green Bay, WI - Ecosystem Services by Block Group

    Data.gov (United States)

    U.S. Environmental Protection Agency — This EnviroAtlas dataset presents environmental benefits of the urban forest in 155 block groups in Green Bay, Wisconsin. Carbon attributes, temperature reduction,...

  5. Commercial green energy. Final report

    International Nuclear Information System (INIS)

    Kalweit, B.

    1998-11-01

    Firms offering a Green electricity product have discovered that residential customers are willing to pay extra for the assurance that their electricity is generated through the use of non-polluting or renewable resources. This research investigated the market potential for Green energy at the next level of the energy consuming chain, commercial establishments at which small and medium sized businesses interface with customers. Green energy is proving to be an attractive proposition to some consumers in the residential marketplace. Is there a possibility that Green energy can also be sold to commercial enterprises? This research project sought to answer this question and to investigate the factors that might lead small business people to opt for Green. Answers to these questions will help energy companies target the businesses most likely to accept Green power with the right product set and product features

  6. EnviroAtlas - Green Bay, WI - Land Cover by Block Group

    Data.gov (United States)

    U.S. Environmental Protection Agency — This EnviroAtlas dataset describes the percentage of each block group that is classified as impervious, forest, and green space. Forest is combination of trees and...

  7. Fiscal greening. An outline of fiscal options to relieve the environment

    International Nuclear Information System (INIS)

    2001-07-01

    Dutch environmental taxes belong to the most environment-friendly taxes in Europe. In the last 15 year a large number of measures is implemented to stimulate positive behavioral changes and to finance environmental policy. The contribution of those so-called green taxes is 14% of the total tax income with positive effects on energy consumption, water use and waste disposal.l. In order to maintain the lead in this respect, the working group Greening of the fiscal system II recommends several new measures. Also, the working group studied energy taxes for large consumers, taxes for parking, and how the presentation of regulating effects of the greening measures can be improved. In total, the working group studied circa 80 fiscal options to deburden the environment

  8. The Influence of Environmental Friendliness on Green Trust: The Mediation Effects of Green Satisfaction and Green Perceived Quality

    Directory of Open Access Journals (Sweden)

    Yu-Shan Chen

    2015-07-01

    Full Text Available As global green trends became more prevalent, green marketing also developed into an important issue. Although prior literature explored the main factors affecting green trust, it was inconclusive as to how environmental friendliness could affect the green trust in green marketing. This study aims to focus on the positive influence of environmental friendliness on green trust, and explore the mediation effects of green satisfaction and green perceived quality. This study undertakes an empirical study by means of questionnaire survey. The respondents are consumers who have experience purchasing green products. This study applies structural equation modeling (SEM to test the hypotheses. The findings of this study indicate that (1 environmental friendliness has a significant positive impact on green satisfaction, green perceived quality, and green trust; (2 both green satisfaction and green perceived quality positively affect green trust; and (3 green satisfaction and green perceived quality partially mediate the positive relationship between environmental friendliness and green trust.

  9. Individual preferences revelation mechanism and incentive to choose green electricity: an analysis of the consumer decision process

    International Nuclear Information System (INIS)

    Litvine, D.

    2008-01-01

    Marketing opening in the electric sector and green electricity products supply increase opportunity for households to voluntarily support renewable energy production. Despite the general development of committed actions, and in the lack of public intervention on prices, subscription rates are strongly below consumers' interest announcements and stated willingness to pay. This thesis analyses green electricity subscription factors: how to promote subscription in the case of individual sensitive and rather favourable attitude toward green electricity? Is it possible to encourage preference revelation? Answering these questions requires combining economics analysis and psychological concepts. In that aim, we employ the Theory of Planned Behavior, a social psychology model able to articulate theoretical analysis, psychological concepts and an empirical survey carried out in St Gallen (Switzerland). This survey is based on experimental method and commits, firstly, in testing our hypothesis, secondly in providing a method to influence individual beliefs in order to reinforce subscription intention. Finally, the survey is employed as an incentive tool for concretizing the intention and then promoting individual subscription. We determine that even though the premium to be paid may be an obstacle to subscription, other behavioral and attitudinal factors can explain the construction of individual preferences, intention and action. Analysing the various green electricity demand motivations as well as supply determinants enables to introduce the concept of 'certainty of subscription benefit'. The more the consciousness of personal benefit, the less price an obstacle to subscribe. As a result, our work aims firstly at providing analytical explanations to decision makers concerning the origin of the voluntary individual contribution to public goods as the environment, secondly, at developing green electricity preferences revelation mechanism. This kind of analysis is

  10. THE INFLUENCE OF GREEN MARKETING STRATEGIES TO CONSUMERS ENVIRONMENTAL BEHAVIOUR

    OpenAIRE

    Gunawan, Yoan Nita

    2016-01-01

    This research aims to investigate the influence of eco-labelling, green packaging and branding, environmental advertisement, green premium pricing, and eco-image to consumers’ environmental behaviour. The result found that in overall all has influence consumers’ environmental behaviour. However, when it came to partial test, only eco-labelling, green packaging and branding, and green premium pricing which contributes to the consumers’ environmental behaviour.

  11. Information Brief on Green Power Marketing Fourth Edition

    Energy Technology Data Exchange (ETDEWEB)

    Swezey, B.; Bird, L.

    1999-08-18

    For the first time in many decades, consumers are being given a choice of who supplies their electric power and how that power is generated. One of these choices is to support electricity generation from more environmentally beneficial energy sources. The term ''green power'' generally refers to electricity supplied from renewable energy sources. By some estimates, nearly one-quarter of all US consumers will have the option to purchase green power by the end of 1999, either from their regulated utility provider or in competitive markets. As of July 1999, consumers can choose to purchase competitively marketed green power in California, Massachusetts, Pennsylvania, and Rhode Island. As competition spreads in the electric power industry, more consumers will have this choice. The purpose of this Information Brief is to provide electric industry analysts with information on green power market trends. Descriptive information on green power marketing activities in both competitive and regulated market settings, as well as other pertinent data and information, are included.

  12. Labelling it green

    Energy Technology Data Exchange (ETDEWEB)

    Evans, S.; Brocklehurst, F. [ETSU, Didcot (United Kingdom)

    1998-12-31

    The first two rounds of contracts awarded through the NFFO will expire in December 1998. These generators will then be looking for new contracts to supply renewable electricity. Since these projects were initiated the renewable energy market has grown steadily, but it is still mainly restricted to the protected market within NFFO. Consumer interest has grown steadily too, fuelled by the emergence of green energy supply companies. Market research has indicated that consumers would like the choice of green electricity, what remains unclear is if they would exercise this choice and to what extent they might pay a premium price for the privilege. From September 1998 the phased introduction of domestic sector franchise de-regulation commences. In principle, consumers can purchase their electricity from any supplier. This provides a golden opportunity for green generation. To make the most of this opportunity generators and suppliers will need to clearly explain to the public what their product is, how it is different and how everyone benefits from its use. A major marketing issue will be to provide assurance to the general public, that for example, they can indeed purchase energy from a windfarm in Wales, despite living in areas other than Wales. The DTI is assisting the expansion of the green market into the domestic sector via funding a project which plans to deliver an accreditation scheme in September 1998. This will provide a means of verifying the green claims of generators/supply companies. (Author)

  13. The Nordic Region - leading in green growth. Report by the Nordic prime ministers' working group for green growth

    Energy Technology Data Exchange (ETDEWEB)

    2011-10-15

    If green growth is to be a key priority for Nordic co-operation in the next few years, then it is essential to have a joint vision for the work - a vision underpinned by tangible activities, one that enjoys strong political support and sends important signals about political goals and intentions. ''The Nordic Region - leading in green growth'' is a vision based on the joint utilisation of Nordic strengths in energy efficiency, the development of sustainable energy, environmental awareness, investment in innovation and research, and ambitious international targets for the environment and climate. Working together, the Region will carry more weight, earn a bigger market share and make more of a political impact at international level. The working group recommends eight priorities: 1. developing Nordic test centres for green solutions. 2. working together on education, training and research for green growth. 3. promoting flexible consumption of electricity. 4. working together on green-technology norms and standards. 5. working together on green procurement in the public sector. 6. developing techniques and methods for waste treatment. 7. promoting the integration of environmental and climate considerations into development aid. 8. co-ordinating and improving funding for green investment and companies. (LN)

  14. Purchasing green to become greener: Factors influence consumers’ green purchasing behavior

    Directory of Open Access Journals (Sweden)

    Hosein Vazifehdoust

    2013-09-01

    Full Text Available This study proposes an integrated model that combines the Theory of Reasoned Action (TRA and two categories of variables, personal and marketing, to investigate the attitudinal and behavioral decision factors to purchase green products. The model derived and tested via structural equation modeling on a sample of 374 consumers from the Guilan province in Iran. The results show that attitude is explained by consumers’ environmental concern, quality of green products, green advertising and green labeling. The results of the structural equation analysis indicate that attitude positively influences intention to purchase green products. Green purchasing intention also influences on green purchasing behavior. This paper also discusses the implications of the results for marketers and researchers.

  15. Chemical composition, at consuming ripeness level of tomatoes irradiated at mature green and greenish yellow stages of maturity

    Science.gov (United States)

    Al-Wandawi, H. K.; Abdul-Rahman, M. H.; Al-Shaickley, K. A.

    Tomatoes (Lycopersicon esculentum L.,var.Monte carlo) have been Y-irradiated (100-400Krad) and left to ripen to consuming ripeness. The results revealed that in fruits irradiated with 100,200 and 300 krad at mature-green, 48 hour after harvesting and at greenish yellow stages of maturity, 24 hours after harvesting, the levels of ascorbic acid were accounted to 62, 51, 27% and 84, 59, 34% of control samples respectively. In fruits irradiated with 200 krad at mature-green stage and 48 hours after harvesting and in fruits irradiated with 400 krad at greenish yellow stage and 48 hours after harvesting, the levels of lycopene were 279 and 246% of that of control samples; while the lowest levels of lycopene were in fruits irradiated with 400 krad and at mature-green and greenish yellow stages and 48 hours after harvesting where lycopene accounted to 11 and 24% respectively when compared to control samples . on the other hand, radiation had no significant effect on PH, titrable acidity and °Brix of tomatoes.

  16. Chemical composition, at consuming ripeness level of tomatoes irradiated at mature green and greenish yellow stages of maturity

    International Nuclear Information System (INIS)

    Al-Wandawi, H.K.; Abdul-Rahman, M.H.; Al-Shaickley, K.A.

    1983-01-01

    Tomatoes (Lycopersicon esculentum L., var. Monte Carlo) have been γ-irradiated (100 to 400 krad) and left to ripen to consuming ripeness. The results revealed that in fruits irradiated with 100, 200 and 300 krad at mature-green, 48 hours after harvesting and at greenish yellow stages of maturity, 24 hours after harvesting, the levels of ascorbic acid were accounted to 62, 51, 27% and 84, 59, 34% of control samples respectively. In fruits irradiated with 200 krad at mature-green stage and 48 hours after harvesting and in fruits irradiated with 400 krad at greenish yellow stage and 48 hours after harvesting, the levels of lycopene were 279 and 246% of that of control samples; while the lowest levels of lycopene were in fruits irradiated with 400 krad and at mature-green and greenish yellow stages and 48 hours after harvesting where lycopene accounted to 11 and 24% respectively when compared to control samples. On the other hand, radiation had no significant effect on PH, titrable acidity and deg Brix of tomatoes. (author)

  17. Perspectives for hydropower in Switzerland - The chances offered by Green Power

    International Nuclear Information System (INIS)

    Spreng, D.; Wuestenhagen, R.; Truffer, B.

    2001-01-01

    This report made for the Swiss Federal Office of Energy (SFOE) discusses the question if the marketing of 'green' power, i.e. by marketing power on the basis of its environment-friendly production method, could be a viable way for owners of hydropower plant to assert themselves in a liberalised electricity market. The results of the studies made so far concerning the size of the market for 'green power' are discussed and the various types of customer are looked at, such as environmentally conscious and environmentally active consumers for example. The report presents the results of 11 'focus groups' held in Berne, Zurich and Stuttgart which looked at the consumers' general opinion on green power and their readiness to pay a surcharge for it. The report examines not only the situation in households but also in trade and industry, where the purchase of green power can play a role in environmental certification or be used as part of a company's marketing strategy. Also, the issuing of 'green shares' (sustainable investments) is discussed, which could improve the financial conditions for hydropower companies seeking credit and loans

  18. Absolute risk representation in cardiovascular disease prevention: comprehension and preferences of health care consumers and general practitioners involved in a focus group study

    Directory of Open Access Journals (Sweden)

    Ryan Rebecca

    2010-03-01

    Full Text Available Abstract Background Communicating risk is part of primary prevention of coronary heart disease and stroke, collectively referred to as cardiovascular disease (CVD. In Australia, health organisations have promoted an absolute risk approach, thereby raising the question of suitable standardised formats for risk communication. Methods Sixteen formats of risk representation were prepared including statements, icons, graphical formats, alone or in combination, and with variable use of colours. All presented the same risk, i.e., the absolute risk for a 55 year old woman, 16% risk of CVD in five years. Preferences for a five or ten-year timeframe were explored. Australian GPs and consumers were recruited for participation in focus groups, with the data analysed thematically and preferred formats tallied. Results Three focus groups with health consumers and three with GPs were held, involving 19 consumers and 18 GPs. Consumers and GPs had similar views on which formats were more easily comprehended and which conveyed 16% risk as a high risk. A simple summation of preferences resulted in three graphical formats (thermometers, vertical bar chart and one statement format as the top choices. The use of colour to distinguish risk (red, yellow, green and comparative information (age, sex, smoking status were important ingredients. Consumers found formats which combined information helpful, such as colour, effect of changing behaviour on risk, or comparison with a healthy older person. GPs preferred formats that helped them relate the information about risk of CVD to their patients, and could be used to motivate patients to change behaviour. Several formats were reported as confusing, such as a percentage risk with no contextual information, line graphs, and icons, particularly those with larger numbers. Whilst consumers and GPs shared preferences, the use of one format for all situations was not recommended. Overall, people across groups felt that risk

  19. Green Energy Options for Consumer-Owned Business

    Energy Technology Data Exchange (ETDEWEB)

    Co-opPlus of Western Massachusetts

    2006-05-01

    The goal of this project was to define, test, and prototype a replicable business model for consumer-owned cooperatives. The result is a replicable consumer-owned cooperative business model for the generation, interconnection, and distribution of renewable energy that incorporates energy conservation and efficiency improvements.

  20. Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products

    OpenAIRE

    Esmaeilpour Majid; Bahmiary Elahe

    2017-01-01

    The intention to purchase green products is the tendency of a person who prefers to purchase a product with optimal environmental characteristics rather than usual products. Nowadays, the environment is very important and maintaining it is a vital issue for all groups of people, whether in the customer's position or in the distributor’s position. However, in spite of the increased environmental awareness among consumers and encouragements made by producers for them to buy green products, we r...

  1. EnviroAtlas - Green Bay, WI - BenMAP Results by Block Group

    Data.gov (United States)

    U.S. Environmental Protection Agency — This EnviroAtlas dataset demonstrates the effect of changes in pollution concentration on local populations in 155 block groups in Green Bay, Wisconsin. The US EPA's...

  2. Game Analysis and Countermeasures Discussion on Green Marketing

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    On the basis of making certain assumption on the game situation of carrying out green marketing, this paper conducts game analysis on the green marketing choice among enterprises, the green marketing choice between enterprises and consumers, and the green marketing choice of consumers. Then this paper expounds the necessity of implementing green marketing as follows: the green marketing is the inevitable requirements of sustainable development of economy; the green marketing is the inevitable choice of green consumption mode; the green marketing is the inevitable results of legalization of environmental problems. The problems faced by the implementation of green marketing are analyzed as follows: first, the concept of green marketing has not yet been established; second, the sociality of green demand has not yet taken shape; third, production characteristic of green products has not yet formed. The countermeasures of implementing green marketing as follows: pay attention to the propaganda and education of modern marketing concept; regulate the competition in the market of green products; strengthen transparency of green market information; reinforce the legislation work of food safety.

  3. Media attention and the market for 'green' consumer products

    DEFF Research Database (Denmark)

    Thøgersen, John

    2006-01-01

    , but also its mere success means that stories framing green businesses in a negative light become newsworthy while positive stories lose their newsworthiness. Therefore, and despite a large and loyal customer base, many green companies now find themselves in a much more hostile environment than a decade ago.......There are signs that a general counter-attack is now being orchestrated against the greens. This paper surveys the evidence regarding an issue-attention cycle in environmental concern in Western Europe and North America. It furthermore discusses the role of the news media in creating the cycle....... It is well documented that the mass media plays an important role in determining which issues receive high or low attention by the general public. However, not only does the media's assessment of what is newsworthy mean that green businesses will eventually lose the current of a rising issue attention cycle...

  4. Media attention and the market for "green" consumer products

    DEFF Research Database (Denmark)

    Thøgersen, John

    Environmental protection has been an issue with remarkable staying power on the public agenda in Europe and North America in the past two to three decades (Dunlap, 2002) and many companies have prospered by seizing the opportunities offered by the growing "green" market. However, now...... of drama, and misconduct in businesses with a "green" image has a taste of hypocrisy, both of which make for highly newsworthy events. Hence, despite a large and loyal customer base, many "green" companies now find themselves in a much more hostile environment than a decade ago....... there are signs of a general "counter attack" being or-chestrated against the "greens." In this paper I survey the evidence regarding an "issue-attention" cycle (Downs, 1972) in environmental concern in Western Europe and North America and discus the role of the news media in creating the cycle. It is well...

  5. Consumer Behavior towards Decision Making and Loyalty to Particular Brands

    OpenAIRE

    Oke, Adunola Oluremi; Kamolshotiros, Parinda; Popoola, Oluwamayowa Yewande; Ajagbe, Musibau Akintunde; Olujobi, Olusola Joshua

    2016-01-01

    Currently, consumers pay more attention to their health; there is a growing awareness of health benefits of healthy drinks such as the green tea. Green tea is a popular healthy drink that helps prevent many deadly diseases. There are increasing numbers of green tea manufacturers around the world especially in Thailand. This industry has overwhelmingly expanded due to high consumers demand and purchases. Previous studies show that the market of green tea beverage in Thailand is worth nearly 9,...

  6. Made with Renewable Energy: How and Why Companies are Labeling Consumer Products

    Energy Technology Data Exchange (ETDEWEB)

    Baker Brannan, D.; Heeter, J.; Bird, L.

    2012-03-01

    Green marketing--a marketing strategy highlighting the environmental attributes of a product, often through the use of labels or logos--dates back to the 1970s. It did not proliferate until the 1990s, however, when extensive market research identified a rapidly growing group of consumers with a heightened concern for the environment. This group expressed not only a preference for green products but also a willingness to pay a premium for such products. The response was a surge in green marketing that lasted through the early 1990s. This report discusses the experience of companies that communicate to consumers that their products are 'made with renewable energy.' For this report, representatives from 20 companies were interviewed and asked to discuss their experiences marketing products produced using renewable energy. The first half of this report provides an overview of the type of companies that have labeled products or advertised them as being made with renewable energy. It also highlights the avenues companies use to describe their use of renewable energy. The second half of the report focuses on the motivations for making on-product claims about the use of renewable energy and the challenges in doing so.

  7. Green consumerism

    DEFF Research Database (Denmark)

    de Groot, Judith I.M.; Schuitema, Geertje; Garson, Carrie Lee

    and biospheric values influence the importance of such ‘green’ product characteristics on purchasing intentions. In two within-subjects full-factorial experimental studies (N = 100 and N = 107), we found that purchase intentions of products were only steered by green characteristics if prices were low...... and the brand was familiar. Green product characteristics did not influence purchase intentions at all when these proself product characteristics were not fulfilled (i.e., high prices and unfamiliar brands). The importance of proself and green product characteristics on purchasing intentions was also......Our presentation will focus on the influence of product characteristics and values on green consumerism. Although generally a majority of consumers support the idea of purchasing green products, we argue, based on social dilemma theory, that proself product characteristics and egoistic...

  8. Using Focus Groups to Study Consumer Understanding and Experiences with Tamper-Evident Packaging Devices

    Science.gov (United States)

    Pascall, Melvin A.; Lee, Ken; Fraser, Angela; Halim, Linna

    2009-01-01

    A focus group with an educational component was used to help initiate a new research hypothesis. Early-stage development of a new tamper-evident invention was improved with input from a consumer focus group. The focus group comprised consumers who were shown several tamper-evident devices, including a new color-changing cap under active…

  9. Consumers’ attitudes towards green food in China

    DEFF Research Database (Denmark)

    Perrea, Toula; Grunert, Klaus G; Krystallis Krontalis, Athanasios

    Green food is perceived by Chinese consumers as environmentally friendly and safe to consume. Through a Value-Attitude model, the paper examines the degree to which attitudes towards green food is determined by consumers’ values and their general attitudes towards environment and technology....... The link between collectivism, attitudes towards environment and attitudes towards green food is the strongest one. Collectivism also influences attitudes towards technology, which in turn influence attitudes towards green food. However, the lack of significant relationship between individualism...... and attitudes towards technology points towards the belief of Chinese people that technology is a positive determinant of food safety, and that interest in technology steams from altruistic predispositions....

  10. Consumers' Attitudes Toward Printed Green Advertising : A study of attitudes among Swedish consumers

    OpenAIRE

    Ekström, Amanda; Gustafsson, Niclas

    2012-01-01

    Introduction With the increased interest and awareness toward environmental issues among Swedish consumers, their demands on what constitutes value in advertisements have also changed. Advertising-in-general is often regarded as a rather unwelcomed intrusion and a source of irritation by consumers and a common reason is that many advertisers have overdramatized or even spread false claims about products, causing great skepticism among consumers. With the increase of environmentally minded con...

  11. Green Purchasing Behavior Analysis of Government Policy About Paid Plastic Bags

    Directory of Open Access Journals (Sweden)

    Muhammad Khoiruman

    2017-06-01

    Full Text Available This research will be conducted to know: 1 The influence of green perceived value to consumer green trust to use plastic bag after the policy of using plastic bag paid at modern retail store in Surakarta. 2 The influence of green perceived risk to consumer green trust to use plastic bag after the policy of using plastic bag paid at modern retail store in Surakarta. 3 The effect of green trust on green purchase behavior of consumers to use plastic bags after the policy of using plastic bag paid at modern retail store in Surakarta. The study was conducted in modern retail stores (Alfamart, Indomart and Superindo in Surakarta using 200 respondents who shop at the modern retail store. A model that can be used to measure green purchasing behavior in the use of paid plastic bags using four interrelated variables: green perceived value, green perceived risk, green trust and green purchasing. Data analysis using Structural Equation Model (SEM. The result of analysis and discussion showed that green perceived value have positive and significant effect to green trust, green trust has positive effect on green purchasing, but green perceived risk has no significant effect to green trust.

  12. Are green caterers more likely to serve healthy meals than non-green caterers? Results from a quantitative study in Danish worksite catering.

    Science.gov (United States)

    Mikkelsen, Be; Bruselius-Jensen, M; Andersen, Js; Lassen, A

    2006-10-01

    The present study aimed to investigate whether organic conversion in catering has positive effects on the nutritional quality of menus offered. The methodology was based on a self-administered questionnaire. The self-declared priority given to the use of organic foods was measured as the basis for assigning catering managers to one of two groups: 'green' or 'non-green' caterers. These groups were then compared with regard to the relative nutritional quality of the menu options offered to customers. The study was carried out among randomly selected Danish worksite catering outlets. The subjects participating in the study comprised 526 Danish worksite catering managers. The results showed a strong correlation between caterers' 'green-ness' and the nutritional quality of the menu options offered. Green caters had more healthy options in their menus than non-green caters, which is likely to result in improved nutritional quality of the diets of end consumers. The reason for this may partly be the increased service training efforts that green caterers practise in order to be able to implement organic foods successfully. It may also be associated with the fact that the price premiums and availability of the organic products forces caterers to serve menus with higher amounts of root and non-green leafy vegetables, pulses and seasonal vegetables. The present findings suggest that organic conversion of public canteens may be a good opportunity to promote healthier eating in public catering.

  13. The Power and Promise of Group Work: Consumer Evaluation of Group Work Services in Gauteng, South Africa

    Science.gov (United States)

    Rasool, Shahana; Ross, Eleanor

    2017-01-01

    Purpose: In light of the limited research into consumers' experiences of group work services in South Africa, the study evaluated groups offered by a range of social service agencies in Gauteng to determine whether group interventions were perceived by users as developmental and empowering. Methods: Program evaluation was employed to evaluate 47…

  14. Consumer segmentation based on the level of environmental responsibility

    Directory of Open Access Journals (Sweden)

    Marija Ham

    2009-12-01

    Full Text Available Doubtless, there is an environmentally responsible segment of consumers in the market. However, with an increasing number of suppliers entering the green market, it is no longer sufficient to be aware of this fact. What is needed now are complex strategies of segmentation, targeting and positioning. The aim of this paper was to provide a theoretical framework for understanding the key concepts related to the green consumer segment and to help create a clearer picture of Croatia’s green consumers by gathering secondary data from the available literature, previous research and primary data from own research. Primary research was conducted by means of a structured questionnaire on a sample of 552 respondents. The questionnaire was divided into three parts, each measuring, respectively, attitudes, knowledge and activities undertaken. After the segmentation (three segments: green, neutral and brown consumers, a chi-square test was used in an attempt to prove statistically significant differences when comparing the given segment structure with the respondents’ demographic characteristics. The results of this research describe the average green consumer in the Republic of Croatia as a person who is 55 and older, with higher or university education, who is married, who responds to the advertising claims about eco-friendliness of products and is influenced by those claims, who occasionally or frequently makes purchasing decisions and shows readiness to pay a 20 percent mark-up for an environmentally friendly product.

  15. Consumers, Industrialists and the Political Economy of Green Taxation: CO2 taxation in OECD

    DEFF Research Database (Denmark)

    Svendsen, Gert Tinggaard; Daugbjerg, Carsten; Hjøllund, Lene

    2001-01-01

    Economists have traditionally suggested that politicians should simply impose a uniform tax on harmful emissions, as the first-best solution prescribes. However, a detailed analysis of the actual design of green taxes in the OECD reveals that they are differentiated and far from this first......-best optimal design. Public choice theory suggests that an important reason this is so is that industry as a group, in contrast to households, is capable of lobbying against green taxation. The paper presents empirical findings on CO2 taxation within the OECD countries, which confirm this theoretical......) and grandfathered permit markets (in relation to organized interests) should be considered in the search for cost-effective and politically feasible instruments. Udgivelsesdato: MAY...

  16. Consumers' preferences for fresh yam: a focus group study.

    Science.gov (United States)

    Barlagne, Carla; Cornet, Denis; Blazy, Jean-Marc; Diman, Jean-Louis; Ozier-Lafontaine, Harry

    2017-01-01

    In West and Central Africa and in the Caribbean, yam is one of the most important sources of carbohydrates and has a great potential to improve food security. The yam production sector is, however, now challenged by the satisfaction of evolving consumers' preferences. Since little is known about consumers' preferences regarding yams' characteristics, product quality, and the drivers of yam purchase, six focus group discussions were conducted (for a total of 31 participants). Among the purchasing criteria, price was considered more important than the others. It was followed by the external damage, the origin, and the size of the tuber. The most frequently cited consumption criteria were the taste, the texture, and color of flesh after cooking. Taste was considered more important than the other criteria. Three consumers' profiles were established reflecting heterogeneity in preferences, especially as concerns the willingness to pay for yam and consumption habits. They were designated as the Hedonistic, the Thrifty and the Flexible. Our results suggest that innovations can be implemented to sustain and stimulate the development of the yam sector in Guadeloupe. Two main development paths were identified. The first path is the valorization of the great existing diversity of yam varieties and the increase in the level of information for consumers about product attributes such as the cooking mode, the origin, and the mode of production. Building a marketing strategy based on the valorization of this diversity can help maintain and preserve yam's agro-biodiversity and the satisfaction of rapidly evolving consumption habits. The second path is the definition of yam ideotypes that suit consumers' needs. We expect that tailoring the production to consumers' needs will have a positive impact on global food security in the Caribbean region.

  17. Chemical composition, at consuming ripeness level of tomatoes irradiated at mature green and greenish yellow stages of maturity. [Gamma radiation

    Energy Technology Data Exchange (ETDEWEB)

    Al-Wandawi, H.K.; Abdul-Rahman, M.H.; Al-Shaickley, K.A. (Iraq Atomic Energy Commission, Baghdad. Nuclear Research Inst.)

    1983-01-01

    Tomatoes (Lycopersicon esculentum L., var. Monte Carlo) have been ..gamma..-irradiated (100 to 400 krad) and left to ripen to consuming ripeness. The results revealed that in fruits irradiated with 100, 200 and 300 krad at mature-green, 48 hours after harvesting and at greenish yellow stages of maturity, 24 hours after harvesting, the levels of ascorbic acid were accounted to 62, 51, 27% and 84, 59, 34% of control samples respectively. In fruits irradiated with 200 krad at mature-green stage and 48 hours after harvesting and in fruits irradiated with 400 krad at greenish yellow stage and 48 hours after harvesting, the levels of lycopene were 279 and 246% of that of control samples; while the lowest levels of lycopene were in fruits irradiated with 400 krad and at mature-green and greenish yellow stages and 48 hours after harvesting where lycopene accounted to 11 and 24% respectively when compared to control samples. On the other hand, radiation had no significant effect on PH, titrable acidity and deg Brix of tomatoes.

  18. Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis

    Directory of Open Access Journals (Sweden)

    Chih-Cheng Chen

    2018-03-01

    Full Text Available This study explored the consumer behavior of intention to purchase green products based on a decision-making model that integrates cognitive attributes, affective attributes, and behavioral intentions in Belt and Road countries. The questionnaires were collected from customers who previously purchased green products; this study distributed the questionnaires at the appliance section of the department stores and collected 227 valid responses. Environmental attitude, product attitude, social influence, and perceived monetary value positively affected purchase intention; among these attributes, product attitude most substantially affected purchase intention. Cognitive values (collective and individual significantly and positively affected environmental and product attitudes. Regarding individual environmental literacy, objective knowledge did not significantly affect environmental attitude, whereas subjective knowledge positively and significantly affected product attitude. In addition, both environmental awareness and government role (extrinsic motivating attributes significantly and positively affected environmental and product attitudes for sustainable consumption. Media exposure also exerted a significant positive effect on environmental attitude for reducing, reusing and recycling emissions.

  19. Analysis The Effect Of Enviromental Concern And Green Advertising To Green Purchasing In Palembang City

    Directory of Open Access Journals (Sweden)

    Zakaria Wahab

    2017-12-01

    Full Text Available This study aims to determine the effect of environmental concern and green advertising to consumer behavior in purchasing green products (environmentally friendly bag. The study was conducted by distributing questionnaires to 200 respondents which already have purchase and know about new government regulations that require to buy a plastic bag that used in large retail. This study conducted in some major retail in Palembang (Hypermart, Diamond, and Carrefour. This study uses Structural Equation Modeling (SEM with AMOS program to analyze the data. The results showed that green advertising significantly influence behavior change and environmental concerns significantly influence purchase decisions with the effect of changes in consumer behavior on purchasing decisions by 74.0 % and the balance of 26.0 % is the influence of other factors not examined in this research.

  20. A concept mapping study on organic food consumers in Shanghai, China.

    Science.gov (United States)

    Hasimu, Huliyeti; Marchesini, Sergio; Canavari, Maurizio

    2017-01-01

    Despite some similarities with developed countries, the growth of organic market in China seems to follow a different path. Thus, important questions are how Chinese urban consumers perceive organic food, and what are the main concepts associated to the organic attribute. We aimed at representing in graphic form the network of mental associations with the organic concept. We used an adapted version of the "Brand concept mapping" method to acquire, process, and draw individual concept networks perceived by 50 organic food consumers in Shanghai. We then analyzed the data using network and cluster analysis to create aggregated maps for two distinct groups of consumers. Similarly to their peers in developed countries, Chinese consumers perceive organic food as healthy, safe and expensive. However, organic is not necessarily synonymous with natural produce in China, also due to a translation of the term that conveys the idea of a "technology advanced" product. Organic overlaps with the green food label in terms of image and positioning in the market, since they are easily associated and often confused. The two groups we identified show clear differences in the way the organic concept is associated to other concepts and features. The study provides useful information for practitioners: marketers of organic products in China should invest in communication to emphasize the differences with Green Food products and they should consider the possibility of segmenting organic consumers; Chinese policy makers should consider implementing information campaigns aimed at achieving a better understanding of the features of these quality labels among consumers. For researchers, the study confirms that the BCM method is effective and its integration with network and cluster analysis improves the interpretation of individual and aggregated maps. Copyright © 2016 Elsevier Ltd. All rights reserved.

  1. Consumer Sustainability and Responsibility: Beyond Green and Ethical Consumption

    Directory of Open Access Journals (Sweden)

    Maja Hosta

    2016-12-01

    Full Text Available Purpose – Most literature regarding sustainable behavior is based on the assumption that the reduction of consumption is inherently positive (mainly in the form of positive environmental consequences and based on ethical considerations. However, the issue of the social consequences of this reduction and self-interested intentions in consumption is not generally open to debate. This paper aims to identify dimensions of sustainable and responsible consumer behavior, distinguish between the two concepts, and present consumer obstacles to acting responsibly in all aspects that a sustainability agenda would suggest. Design/Methodology/Approach – The paper includes a literature review, proposes a framework of responsible and sustainable consumption (RSCB, and offers a set of propositions to achieve responsible and sustainable consumption. Insights from personal interviews with consumers are added for the sake of additional understanding of the concepts presented. Findings and implications – Through the RSCB framework, we show the potential trade-off decisions consumers have to make in order to implement sustainability and responsibility issues in everyday consumer decision processes. Struggles between doing what is good for them and what is good for the environment and society could be a reason why consumers have difficulties achieving responsible and sustainable consumption. Limitations – Qualitative study based on a small sample of personal interviews does not allow for generalizations. Originality – A research gap in understanding the dimensions of sustainable and responsible consumer actions in terms of their emphasis (environmental and social and intentions (self-interest and other-interest is addressed. By understanding those two dimensions of behavior, managers and consumers can resolve consumer sustainability and responsibility dilemmas that arise from a one-dimensional view in order to move sustainability research and practice

  2. Electricity: the green wave of 2007

    International Nuclear Information System (INIS)

    Anon.

    2007-01-01

    This paper takes stock on the green energy purchase. It offers to the producers a new source of income and to the consumers a possibility of to follow their energy choice. Three french societies, delivering green certificates, are presented. (A.L.B.)

  3. Green power: marketing departments on the starting blocks -- more and more consumers want to buy green power

    International Nuclear Information System (INIS)

    Hawkins, A.C.

    2001-01-01

    This article reviews the increasing efforts being made by Swiss electricity utilities to provide their customers with electricity generated from renewable resources. The article discusses various green power labelling schemes that aim to provide quality assurance and guarantee that customers can buy power produced from renewable resources. Price developments for wind and solar power and market development prospects for green power in general are discussed. The use of green power's positive image in the utilities' marketing strategies is examined

  4. Organic labbeling systems and consumer confidence

    OpenAIRE

    Sønderskov, Kim Mannemar; Daugbjerg, Carsten

    2009-01-01

    A research analysis suggests that a state certification and labelling system creates confidence in organic labelling systems and consequently green consumerism. Danish consumers have higher levels of confidence in the labelling system than consumers in countries where the state plays a minor role in labelling and certification.

  5. A market for green certificates may cause less green electricity to be produced

    International Nuclear Information System (INIS)

    Haugneland, Petter

    2004-01-01

    The Norwegian government wants to establish in 2006 a market for trading with green certificates which will be issued to producers of new renewable electricity. These certificates will be sold to the consumers, which will be instructed to by a certain amount of green electricity. In 2005 a market will be established for trading with emission quotas of greenhouse gases; in this market, power producers and other industry that emits greenhouse gases must buy emission permits. Some experts, however, say that a market for trading with green certificates may at worst give less production of green electricity, counter to the intention. But a quota system may indirectly increase the production of green electricity, and at the same time one avoids many of the inconveniences involved in a green certificate market

  6. GREEN MARKETING TO MEET CONSUMER DEMANDS AND SUSTAINABLE DEVELOPMENT-CHALLENGES AND OPPORTUNITIES

    OpenAIRE

    M. D. Pradeep; Akhilesh Suresh A Kuckian

    2016-01-01

    Green Marketing has evolved special implications in the modern market. Green indicates purity by means of quality, fairprice and worthy in dealings. Green marketing focus to market eco-friendly products to satisfy the needs and wants of customers. It adopts innovative techniques of product modification, dynamic product processes, maintaining sustainability and diversified ways of advertising etc. The vision of Green marketing is doing business along with protecting ecological environment. Pre...

  7. Trends in Utility Green Pricing Programs (2005)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Brown, E.

    2006-10-01

    This report presents year-end 2005 data on utility green pricing programs, and examines trends in consumer response and program implementation over time. The data in this report, which were obtained via a questionnaire distributed to utility green pricing program managers, can be used by utilities to benchmark the success of their green power programs.

  8. Going hybrid: An analysis of consumer purchase motivations

    International Nuclear Information System (INIS)

    Ozaki, Ritsuko; Sevastyanova, Katerina

    2011-01-01

    What makes consumers adopt energy-sustainable innovations? The uptake of such products and technologies is of importance, particularly at a time when climate change, diminishing energy resources and energy security are urgent issues. This paper reports on a case study of consumer adoption of hybrid vehicles, a green innovation that has been in the market since the late 1990s. The study is based on a questionnaire survey, conducted in 2009 in collaboration with Toyota GB, to investigate the dimensions that constitute motivations to purchase the Prius and to examine how policy can encourage hybrid adoption. The survey yielded 1484 responses, 1263 of which were used for the analysis; the results of the exploratory factor analyses provide information on consumer purchase motivations. The financial benefits related to transport policy are an important factor in consumer hybrid purchase motivations, and social norms and consumers' willingness to comply with the norms of their groups influence the purchase decision. We also find that various meanings are attached to hybrid vehicle ownership, and practical, experiential and affective values need to be communicated to consumers in terms of value added.

  9. Studi Tentang Efek Green Advertising Pada Intensi Membeli Dengan Perilaku Peduli Lingkungan Sebagai Moderasi

    OpenAIRE

    Dwinita Laksmidewi

    2016-01-01

    This study aims to examine whether green advertising has positive effect on consumer behavior. The study uses an experimental method that consists of two studies. Study 1 results show that green advertising have positive effect on purchase intention, through the mediation of brand attitude and attitude toward advertising. Green behavior has a moderation role; green advertising has direct effect on purchase intention when consumers have a high green behavior. Study 2 shows that brand attitude ...

  10. Green Marketing fot Information Technology: Perceptions of it Professionals’ Attitudes and Behaviours and Actions to Increase Green Marketing in this Sector.

    OpenAIRE

    Bruno Roberto Viana Castro; Luiz Rodrigo Cunha Moura; Nina Rosa da Silveira Cunha; Ruth Rebello Pires

    2016-01-01

    Increased environmental awareness has been deeply affecting consumer behaviour and increasing green marketing importance for organizations. The aim of this study is to analyze the IT professionals (Information Technology) perception about actions related to green marketing (considering environmental issues in all product marketing stages, since production, through the use and disposal by the consumer) and propose socially planned changes so they can maintain or enhance practices related to gr...

  11. The Organic Products in the Green Marketing Laboratory

    Directory of Open Access Journals (Sweden)

    Victor Danciu

    2008-01-01

    Full Text Available A healthy way of life requires green products which protect the environment and the quality of life. Organic products have relevant green characteristics and particular benefits for the consumers, the producers and the environment. The benefits support the rapidly growing world market of organic food in both developed and developing countries. Green issues and products have a growing importance in Romania. Even if the Romanians have not become fans of the green products yet, a growing number of consumers prefer organic food. More important, Romanian organic food has success on the export markets. Supporting and promoting organic products on both domestic and international markets requires significant efforts, including those in the green marketing area. The requirements of the green marketing imply new thinking and acting towards new responsibilities and solutions. The task of the marketing is to bring on the market the green problems under the form of new products, the change of the existing products through ecological improvement and abandoning the ecologically obsolete products.

  12. Citizen versus consumer: challenges in the UK green power market

    International Nuclear Information System (INIS)

    Batley, S.L.; Fleming, P.D.; Urwin, P.

    2001-01-01

    This paper investigates the potential advantages and disadvantages of green power products, as opposed to the traditional fossil fuel levy (which was the UK's chosen tax regime), as a means of developing renewable energy in the UK. Willingness to pay for electricity generated from renewables is investigated. Results indicate that willingness to pay varies with social status and income. However results demonstrate that there is a significant minority in full support of some sort of fiscal initiative. Electricity generated from renewables is a concept supported by the majority. However, given the stated willingness to pay it is unlikely that any new renewable capacity will result from green tariff schemes in the near term. It is concluded that the green citizen must continue to co-exist with the green power purchaser if the UK is to make any significant improvement in the contribution of renewable energy to electricity demand. The authors would like to acknowledge the support of Irene Lorenzoni and Jane Powell of the Centre for Social and Economic Research on the Global Environment, University of East Anglia; Leicester Energy Efficiency Advice Centre; and Leicester Energy Agency. (author)

  13. Radiation Dose and Risk Assessments from Polonium-210 in Green Mussels (Perna viridis) and Seafood Consumers Living nearby the Industrial Area in Chonburi Province, Thailand

    Energy Technology Data Exchange (ETDEWEB)

    Tumnoi, Y.; Phaopeng, N. [Office of Atoms for Peace - OAP (Thailand)

    2014-07-01

    Marine environmental samples including seawater (filtered and unfiltered), suspended particles, and green mussels (Perna viridis) were collected from Sriracha and Angsira areas located in Chonburi province in order to determine Po-210 radioactivity. The former was chosen because it is generally believed that this area has been contaminated by one of the largest industrial estates in Thailand and others human-activities (non-nuclear activities) nearby such as oil refineries and Coal Power Plants. Discharges, ashes, and wastes released from these activities may result in an increase of Po-210 concentration in marine environment when compared to other areas. The later was designated to serve as a control site in this study since this area is unlikely to be impacted by industrial activities. Our results revealed that, in the filtered seawater, averaged values of Po-210 level were 0.26 + 0.14 mBq/L (Sriracha) and 0.56 + 0.42 mBq/L (Angsira) and, in the unfiltered seawater, means of Po-210 radioactivity were 2.37 + 0.32 mBq/L (Sriracha) and 4.20 + 2.78 mBq/L (Angsira). Furthermore, the suspended particles contained Po-210 concentrations with averaged values of 14.11 + 8.87 Bq/kg dw (Sriracha) and 102.21 + 51.49 Bq/kg dw (Angsira) while averaged Po-210 levels of 35.74 + 17.53 Bq/kg dw (Sriracha) and 71.12 + 62.88 Bq/kg dw (Angsira) were found in the green mussels examined. The present finding indicates that there is no radiological impact caused by those human activities to the marine environment at Sriracha. Radiation dose assessment was also performed in both the green mussels and human who consume green mussels. The results show that the green mussels farmed at Sriracha and Angsira received averaged radiation dose rates from Po-210 at 0.0007 and 0.0015 mGy/d, respectively. In addition, our results reveal that populations living in Chonburi province and ingesting the green mussels from these 2 locations received radiation dose rates from Po-210 at the means of 44.25 and

  14. Explaining purchases of organic meat by Dutch consumers

    NARCIS (Netherlands)

    Verhoef, PC

    2005-01-01

    This study investigates the impact of economic and marketing variables ( quality, price, and distribution), emotions ( fear, empathy, and guilt), social norms, and environment-related variables ( environmental concern, green behaviour, and perceived consumer effectiveness) on Dutch consumers'

  15. Green Power Marketing in the United States: A Status Report, Sixth Edition

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.

    2003-10-01

    Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering''green power'' options to their customers. Since then, these products have become more prevalent both from utilities and in states that have introduced competition into their retail electricity markets. Today, nearly 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than 350 investor-owned utilities, rural electric cooperatives, and other publicly owned utilities in 33 states offer green power programs. This report provides an overview of green power marketing activity in the United States. It describes green power product offerings, consumer response, and recent industry trends. The three distinct markets for green power are discussed in turn.

  16. Green power marketing : fasten your seat belt, the ride has begun

    Energy Technology Data Exchange (ETDEWEB)

    Brown, J. [Enron Wind Development Corp., Tehachapi, CA (United States)

    1998-12-31

    A review of the status of the renewable energy markets in California was provided. Public response in California has been very favourable to `green` power. Approximately 50 per cent of residential consumers have chosen a green product. Only one marketer is actively offering a non-green product. The major players in the California green market are Enron Wind Development Corp, PG and E Energy Services, Edison Source, and Green Mountain Energy Resources. A 1.5 cents per kWh green product credit rebated by the Public Utilities Commission through 1999 has been a useful marketing tool. A comparison was made between the California green market and the green market in Pennsylvania. Green market opportunities for Massachusetts, Arizona, and New York were also briefly reviewed. To make successful inroads into the energy market with green energy the following conditions are considered essential: choice for all consumers, meaningful affiliate standards, unbundling of revenue cycle services, no artificial barriers to entry, shopping credit, customer education and reasonable, meaningful disclosure protocols.

  17. Green power marketing : fasten your seat belt, the ride has begun

    International Nuclear Information System (INIS)

    Brown, J.

    1998-01-01

    A review of the status of the renewable energy markets in California was provided. Public response in California has been very favourable to 'green' power. Approximately 50 per cent of residential consumers have chosen a green product. Only one marketer is actively offering a non-green product. The major players in the California green market are Enron Wind Development Corp, PG and E Energy Services, Edison Source, and Green Mountain Energy Resources. A 1.5 cents per kWh green product credit rebated by the Public Utilities Commission through 1999 has been a useful marketing tool. A comparison was made between the California green market and the green market in Pennsylvania. Green market opportunities for Massachusetts, Arizona, and New York were also briefly reviewed. To make successful inroads into the energy market with green energy the following conditions are considered essential: choice for all consumers, meaningful affiliate standards, unbundling of revenue cycle services, no artificial barriers to entry, shopping credit, customer education and reasonable, meaningful disclosure protocols

  18. Determinants of green electricity tariff uptake in the UK

    International Nuclear Information System (INIS)

    MacPherson, Ronnie; Lange, Ian

    2013-01-01

    A number of countries offer domestic consumers the option of buying their electricity supply through a ‘green tariff’, whereby the supplier typically guarantees that all or part of the supply has been generated using renewable energy sources. Previous studies that have sought to identify variables predicting why consumers choose to purchase a green tariff have utilized surveys specifically about the topic. This study builds on previous work by reviewing the UK market using data from the Understanding Society Survey, a general survey of households which should be free from framing or focalism concerns. In addition, this data includes variables that – to the authors’ knowledge – have not been tested through other work. Results find that individuals in the highest income quartile, those with higher qualifications, those supporting the Green political party, and those exhibiting strong environmental behaviour were all more likely to have purchased green tariffs. Significant to a lesser degree were strong environmental attitudes and those households with some form of renewable energy technology installed. -- Highlights: •Model consumer determinants of the uptake of green tariffs. •Utilize behavioural as well as demographic variables to explain outcome. •Highest income quartile and green behaviours most correlated with outcome

  19. Green Power Marketing in the United States: A Status Report; Seventh Edition

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.

    2004-09-01

    Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering ''green power'' options to their customers. Since then, these products have become more prevalent both from utilities and in states that have introduced competition into their retail electricity markets. Today, more than 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. This report provides an overview of green power marketing activity in the United States. The first section provides an overview of green power markets, consumer response, and recent industry trends. Section 2 provides brief descriptions of the utility green pricing programs available nationally. Section 3 describes companies that actively market green power in competitive markets and those that market renew able energy certificates nationally or regionally. The last section provides information on a select number of large, nonresidential green power purchasers, including governmental agencies, universities, and businesses.

  20. Green Power Marketing in the United States: A Status Report (Eighth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.

    2005-10-01

    Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering "green power" options to their customers. Since then, these products have become more prevalent, both from utilities and in states that have introduced competition into their retail electricity markets. Today, more than 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. This report provides an overview of green power marketing activity in the United States. The first section provides an overview of green power markets, consumer response, and recent industry trends. The second section provides brief descriptions of utility green pricing programs. The third section describes companies that actively market green power in competitive markets and those that market renewable energy certificates nationally or regionally. The final section provides information on a select number of large, nonresidential green power purchasers, including businesses, universities, and government agencies.

  1. Sailing green : a protection motivation analysis of green consumption choices in China

    OpenAIRE

    Hellen, Sondre; Falkner, Gregor

    2017-01-01

    Masteroppgave(MSc) in Master of Science in Strategic Marketing Management - Handelshøyskolen BI, 2017 Many Chinese consumers experience environmental problems like air and water pollution first-hand - does that lead them to making greener consumption choices? We aim to show the suitability of Protection Motivation Theory for such environmental research and to increase the understanding of how Chinese consumers perceive green product attributes. In particular, this research exam...

  2. Selling the green dream

    International Nuclear Information System (INIS)

    Wood, E.

    2005-01-01

    The article discusses the marketing and sales of energy generated from renewable energy sources. To purchase environmental energy in the USA, the consumer need do no more than tick a box on a sheet of paper. But, it is not just households that opt for green energy: businesses are also willing customers. A factor in the success in selling green energy to big business is that the retail price of wind power can be held constant over periods of several years, whereas fossil fuel prices can fluctuate wildly. Details of sources and sales of the top ten companies selling green energy are given

  3. 'Green' preferences as regulatory policy instrument

    International Nuclear Information System (INIS)

    Brennan, Timothy J.

    2006-01-01

    We examine here the suggestion that if consumers in sufficient numbers are willing to pay the premium to have power generated using low-emission technologies, tax or permit policies become less necessary or stringent. While there are implementation difficulties with this proposal, our purpose is more fundamental: Can economics make sense of using preferences as a regulatory instrument? If 'green' preferences are exogenously given, to what extent can or should they be regarded as a substitute for other policies? Even with 'green' preferences, production and consumption of polluting goods continue to impose social costs not borne in the market. Moreover, if green preferences are regarded as a policy instrument, the 'no policy' baseline would require a problematic specification of counterfactual 'non-green' preferences. Viewing green preferences as a regulatory policy instrument is conceptually sensible if the benchmark for optimal emissions is based on value judgments apart from the preferences consumers happen to have. If so, optimal environmental protection would be defined by reference to ethical theory, or, even less favorably, by prescriptions from policy advocates who give their own preferences great weight while giving those of the public at large (and the costs they bear) very little consideration. (author)

  4. Knowledge transfer to clinicians and consumers by the Cochrane Musculoskeletal Group.

    Science.gov (United States)

    Santesso, Nancy; Maxwell, Lara; Tugwell, Peter S; Wells, George A; O'connor, Annette M; Judd, Maria; Buchbinder, Rachelle

    2006-11-01

    The Cochrane Musculoskeletal Group (CMSG) is one of 50 groups of the Cochrane Collaboration that prepares, maintains, and disseminates systematic reviews of treatments for musculoskeletal diseases. Once systematic reviews are completed, the next challenge is presenting the results in useful formats to be integrated into the healthcare decisions of clinicians and consumers. The CMSG recommends 3 methods to aid knowledge translation and exchange between clinicians and patients: produce clinical relevance tables, create graphical displays using face figures, and write consumer summaries and patient decision aids. Accordingly, CMSG has developed specific guidelines to help researchers and authors convert the pooled estimates of metaanalyses in the systematic reviews to user-friendly numbers. First, clinical relevance tables are developed that include absolute and relative benefits or harms and the numbers needed to treat. Next, the numbers from the clinical relevance tables are presented graphically using faces. The faces represent a group of 100 people and are shaded according to how many people out of 100 benefited or were harmed by the interventions. The user-friendly numbers are also included in short summaries and decision aids written for patients. The different levels of detail in the summaries and decision aids provide patients with tools to prepare them to discuss treatment options with their clinicians. Methods to improve the effects and usability of systematic reviews by providing results in more clinically relevant formats are essential. Both clinicians and consumers can use these products to use evidence-based information in individual and shared decision-making.

  5. The Influence of Green Marketing on Green Satisfaction Mediated By Perceived Quality and Its Impact to Green Trust in Injection Motorcycle

    Directory of Open Access Journals (Sweden)

    Shelvy Kurniawan

    2014-09-01

    Full Text Available Currently, motorcycle manufacturers are increasingly motivated to replace their motorcycle into fuel injection products. The growing concern from the consumers to the environment and the regulations of emission standards, that is Euro 3, for motorcycle industry is being finalized in the Ministry of Environment in order to be implemented in Indonesia. Through this research, the writer will examine the effect of green marketing on perceived quality, green satisfaction, and green trust, the effect of perceived quality on green satisfaction, and the effect of green satisfaction on green trust. Those effects needs to be investigated in order to know how far the effects of green marketing and to ensure whether green marketing is well accepted or not by the market in motorcycle industry. Scope of this research is also limited to the user of fuel injection motorcycle in Jakarta for Honda and Yamaha who involved as decision maker when the motorcycle is purchased. Sampling technique used in this research is quota sampling and the analysis method is structural equation modeling (SEM. The findings of this research are: green marketing has a significant direct effect on perceived quality, perceived quality has a significant direct effect on green satisfaction, green satisfaction has a significant direct effect on green trust, green marketing has a significant direct and indirect effect on green satisfaction, and green marketing has a significant direct and indirect effect on green trust. All of those effects are found to be positive effects.

  6. Sensory analysis and consumer acceptance of 140 high-quality extra virgin olive oils.

    Science.gov (United States)

    Valli, Enrico; Bendini, Alessandra; Popp, Martin; Bongartz, Annette

    2014-08-01

    Sensory analysis is a crucial tool for evaluating the quality of extra virgin olive oils. One aim of such an investigation is to verify if the sensory attributes themselves - which are strictly related to volatile and phenolic compounds - may permit the discrimination of high-quality products obtained by olives of different cultivars and/or grown in various regions. Moreover, a crucial topic is to investigate the interdependency between relevant parameters determining consumer acceptance and objective sensory characteristics evaluated by the panel test. By statistically analysing the sensory results, a grouping - but not discriminatory - effect was shown for some cultivars and some producing areas. The preference map shows that the most appreciated samples by consumers were situated in the direction of the 'ripe fruity' and 'sweet' axis and opposite to the 'bitter' and 'other attributes' (pungent, green fruity, freshly cut grass, green tomato, harmony, persistency) axis. Extra virgin olive oils produced from olives of the same cultivars and grown in the same areas shared similar sensorial attributes. Some differences in terms of expectation and interpretation of sensory characteristics of extra virgin olive oils might be present for consumers and panellists: most of the consumers appear unfamiliar with positive sensorial attributes, such as bitterness and pungency. © 2013 Society of Chemical Industry.

  7. Green Power Marketing in the United States: A Status Report (Fifth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Swezey, B.; Bird, L.

    2000-08-04

    For the first time in many decades, consumers are being given a choice of who supplies their electric power and how that power is generated. One of these choices is to support electricity generation from more environmentally beneficial energy sources. The term green power generally refers to electricity supplied from renewable energy sources. By some estimates, nearly one-quarter of all U.S. consumers will have the option to purchase green power by the year 2000, either from their regulated utility provider or in competitive markets. As competition spreads in the electric power industry, more consumers will have this choice. The purpose of this brief is to provide electric industry analysts with information on green power market trends. Descriptive information on green power marketing activities in competitive and regulated market settings is included.

  8. Green Marketing fot Information Technology: Perceptions of it Professionals’ Attitudes and Behaviours and Actions to Increase Green Marketing in this Sector.

    Directory of Open Access Journals (Sweden)

    Bruno Roberto Viana Castro

    2016-05-01

    Full Text Available Increased environmental awareness has been deeply affecting consumer behaviour and increasing green marketing importance for organizations. The aim of this study is to analyze the IT professionals (Information Technology perception about actions related to green marketing (considering environmental issues in all product marketing stages, since production, through the use and disposal by the consumer and propose socially planned changes so they can maintain or enhance practices related to green IT actions taken by IT professionals with a focus on environmental sustainability. To this end, we measured the attitudes towards green IT using the Expectancy-Value model beyond its knowledge level about environmental problems and their buying environmentally friendly products. From the results obtained we used the strategies composite typology for social change planned in order to propose actions to change or reinforce  behaviour as regards green marketing on the part of IT professionals. Qualitative surveys were conducted to identify the beliefs and its consequences (attitudes and then quantitative research to measure attitudes, engagement and knowledge about green IT. The results indicate that IT professionals can be considered engaged and positive attitudes towards green marketing. Therefore a reinforcement strategy is suggested through economic and psychological incentives to maintain and foster this behaviour in relation to green IT.

  9. Does the Health Impact of Exposure to Neighbourhood Green Space Differ between Population Groups? An Explorative Study in Four European Cities

    Science.gov (United States)

    Ruijsbroek, Annemarie; Droomers, Mariël; Kruize, Hanneke; van Kempen, Elise; Gidlow, Christopher J.; Hurst, Gemma; Andrusaityte, Sandra; Nieuwenhuijsen, Mark J.; Maas, Jolanda; Hardyns, Wim; Stronks, Karien; Groenewegen, Peter P.

    2017-01-01

    It has been suggested that certain residents, such as those with a low socioeconomic status, the elderly, and women, may benefit more from the presence of neighbourhood green space than others. We tested this hypothesis for age, gender, educational level, and employment status in four European cities. Data were collected in Barcelona (Spain; n = 1002), Kaunas (Lithuania; n = 989), Doetinchem (The Netherlands; n = 847), and Stoke-on-Trent (UK; n = 933) as part of the EU-funded PHENOTYPE project. Surveys were used to measure mental and general health, individual characteristics, and perceived neighbourhood green space. Additionally, we used audit data about neighbourhood green space. In Barcelona, there were positive associations between neighbourhood green space and general health among low-educated residents. In the other cities and for the other population groups, there was little evidence that the association between health and neighbourhood green space differed between population groups. Overall, our study does not support the assumption that the elderly, women, and residents who are not employed full-time benefit more from neighbourhood green space than others. Only in the highly urbanised city of Barcelona did the low-educated group benefit from neighbourhood green spaces. Perhaps neighbourhood green spaces are more important for the health of low-educated residents in particularly highly urbanised areas. PMID:28594390

  10. Does the Health Impact of Exposure to Neighbourhood Green Space Differ between Population Groups? An Explorative Study in Four European Cities.

    Science.gov (United States)

    Ruijsbroek, Annemarie; Droomers, Mariël; Kruize, Hanneke; van Kempen, Elise; Gidlow, Christopher J; Hurst, Gemma; Andrusaityte, Sandra; Nieuwenhuijsen, Mark J; Maas, Jolanda; Hardyns, Wim; Stronks, Karien; Groenewegen, Peter P

    2017-06-08

    It has been suggested that certain residents, such as those with a low socioeconomic status, the elderly, and women, may benefit more from the presence of neighbourhood green space than others. We tested this hypothesis for age, gender, educational level, and employment status in four European cities. Data were collected in Barcelona (Spain; n = 1002), Kaunas (Lithuania; n = 989), Doetinchem (The Netherlands; n = 847), and Stoke-on-Trent (UK; n = 933) as part of the EU-funded PHENOTYPE project. Surveys were used to measure mental and general health, individual characteristics, and perceived neighbourhood green space. Additionally, we used audit data about neighbourhood green space. In Barcelona, there were positive associations between neighbourhood green space and general health among low-educated residents. In the other cities and for the other population groups, there was little evidence that the association between health and neighbourhood green space differed between population groups. Overall, our study does not support the assumption that the elderly, women, and residents who are not employed full-time benefit more from neighbourhood green space than others. Only in the highly urbanised city of Barcelona did the low-educated group benefit from neighbourhood green spaces. Perhaps neighbourhood green spaces are more important for the health of low-educated residents in particularly highly urbanised areas.

  11. Simultaneous attainment of energy goals by means of green certificates and emission permits

    International Nuclear Information System (INIS)

    Jensen, Stine Grenaa; Skytte, Klaus

    2003-01-01

    We discuss the analytical effects of introducing emission permits and green certificates and the corresponding quotas as regulatory mechanisms to, respectively, reduce emissions from electricity production and ensure a certain deployment of renewable energy. The different case studies in this paper show that both instruments can be used in order to reach an emission goal or a goal of renewable energy. However, the combination of these instruments and the way they are used, is shown to be important for the price faced by consumers. It is shown that the effect on the consumer price is not an unambiguous increase with the introduction of a green quota. There is a choice between quotas leading to a lower consumer price and quotas leading to a higher consumer price. As a result of this it is shown that it is always optimal to reach a renewable energy deployment goal by the use of green certificates. However, to reach an emission goal it is sometimes most favourable, with respect to consumer prices, to use green certificates and sometimes to use emission permits

  12. Consumer Preferences for Cluster Raisins: A Focus Group Investigation

    OpenAIRE

    Phillips, Jon C.; Matt, Garrett R.; Drukin, April; Campeau-McAllister, Kimberly; Campeau-McAllister, Nicole; Solis, Marco; Gipson, Tenisha

    2006-01-01

    The U.S. raisin industry has experienced a decline in acreage and in number of growers in recent years. One firm is trying a novel approach to marketing raisins, namely, by marketing them still attached to the vine. This product is called cluster raisins. In order to explore consumer preferences related to cluster raisins, and to generate new product ideas and preferred marketing methods, two focus group interviews were implemented. Findings included that a young (i.e., 18 - 25 years) market ...

  13. The Green Consumer Is Still Somewhat Pale.

    Science.gov (United States)

    Labovitz, David

    1993-01-01

    Calls for consumer initiated education concerning environmentally ethical buying decisions. Presents a historical depiction of American Consumerism associated with food consumption, marketing strategies, fads, the environmental movement, and American buying habits. Discusses government definitions and ensuing ambiguity of product terminology. (MCO)

  14. 78 FR 8145 - Sequence 24 Findings of the EISA 436(h) Ad-Hoc Review Group on Green Building Certification Systems

    Science.gov (United States)

    2013-02-05

    ... EISA 436(h) Ad-Hoc Review Group on Green Building Certification Systems AGENCY: Office of Federal High-Performance Green Buildings; Office of Government-wide Policy, General Services Administration. ACTION... Secretary of Energy that identifies a green building certification system(s) most likely to encourage a...

  15. Influence of green tea consumption on cigarette smoking-induced biochemical changes in plasma and blood

    Directory of Open Access Journals (Sweden)

    Marthadu Shakeela Begum

    2017-12-01

    Full Text Available Cigarette smoking causes numerous adverse biochemical changes in plasma and blood leading to ill health effects for which therapeutic approaches are sought. The present study investigates the effect of green tea consumption on confirmed cigarette smokers. Blood samples were collected from 120 selected human male volunteers categorized in to four groups viz., controls, smokers, control volunteers consuming green tea with no habit of smoking and smokers consuming green tea were analysed. Results showed that altered plasma glucose, HbA1c, hemoglobin, hematocrit, total cholesterol, lipoprotein patterns (HDL, LDL, VLDL and lipid peroxidation along with vitamins (vitamin-D, vitamin-B12, vitamin-C and minerals (iron, total iron binding capacity, calcium, sodium, potassium, phosphorous, chloride followed by the activities of alanine aminotransferase (ALT, aspartate aminotransferase (AST, gamma glutamyl transferase (γGT and alkaline phosphatase (ALP. Furthermore, phytochemical analysis of green tea confirmed the presence of phenols, flavonoids and tannins. Antioxidants and free radical scavenging effects of green tea were assessed using 2, 2′-azino-bis (3-ethylbenzothiazoline-6-sulphonic acid (ABTS+ and 2, 2-diphenyl-1-picrylhydrazyl (DPPH+. Results of this study clearly demonstrated that the adverse changes observed in the above biochemical parameters in smokers were reversed upon green tea supplementation which can be attributed to the phytoconstituents present in green tea. In conclusion, both in vivo and in vitro studies revealed that phytocompounds present in green tea are able to scavenge free radicals and by there offers protection against smoking induced biochemical alterations.

  16. Buying Green

    Science.gov (United States)

    Layng, T. V. Joe

    2010-01-01

    In "Buying Green," Joe Layng recognizes that, like all choices we make, our decisions as consumers are more likely to be influenced by their short-term consequences for us as individuals (price, quality) than they are by their long-term consequences for society (environmental impact). He believes that the equation can be tilted in favor of greener…

  17. Green paper with green electricity? Greening strategies of Nordic pulp and paper industry

    International Nuclear Information System (INIS)

    Luukkanen, Jyrki

    2003-01-01

    The article studies the opinions of paper producers in Finland and Norway and Finnish power producers about the eco-labelling of electricity and its possible effects on pulp and paper industry. The point of departure in the study is how large industrial consumers mediate concerns of environmental issues to the producers. Based on interviews of environmental, energy/power and marketing sector representatives of the companies the article analyses different views related to the criteria of green labelling, green electricity and papermaking, energy sources as image sources, environmental image of papermaking and the threats and opportunities the companies face in the changing international context. The analysis of the interviews is contextualised in the endogenous market based regulation framework of electricity market regulation

  18. Consumer attention to product health cues

    DEFF Research Database (Denmark)

    Orquin, Jacob Lund

    Purpose As part of a larger project aiming at improving healthy food choice among consumers, four studies were carried out to identify packaging cues that communicate product healthfulness. Methods Study 1 was an eye tracking experiment using a 5x3 group mixed design where the stimuli (five...... different dairy products) were varied within subjects and the viewing task (free viewing, product healthfulness evaluation, purchase likelihood evaluation) was varied between subjects. As a follow-up, three more studies were carried out using verbal response measures to assess perceived product...... healthfulness and purchase likelihood. Study 2 used a 3x2x2 group mixed design manipulating product images (control images, health-related images, exercise-related images), brand (control brand, health association brand), and color scheme (control color scheme, green health-association color scheme). Study 3...

  19. Consumer choices: Going green to be seen

    NARCIS (Netherlands)

    B. van den Bergh (Bram); V. Griskevicius (Vladas); J.M. Tybur (Joshua)

    2010-01-01

    textabstractWhat motivates consumers to buy eco-friendly products? Are people’s choices linked to their concern for the environment and thus to be viewed as expressions of altruism, or are motives fragile and self-serving reflections of concern about social status within the community?

  20. Effectiveness of Green Tea in a Randomized Human Cohort: Relevance to Diabetes and Its Complications

    Directory of Open Access Journals (Sweden)

    Naushad Ali Toolsee

    2013-01-01

    Full Text Available Epidemiological studies have argued that green tea could mitigate diabetes and its complications. This study investigated the phytophenolic profile of Mauritian green tea and its antioxidant propensity. The effect of green tea on the risk factors: waist-hip ratio, glucose level, arterial pressure, antioxidant status, and alanine aminotransferase (ALT in prediabetics was assessed. The experimental group consumed 3 cups of green tea daily for 14 weeks followed by a 2-week washout period. The control group followed a water regimen. Green tea contained high level of phenolics related to its antioxidant power. Green tea suppressed waist-hip ratio of women from a significant increase and suppressed mean arterial pressure of men and women from a significant decrease after week 14. It reduced ALT level in women by 13.0% (P<0.1 while increasing the antioxidant potential of men and women sera by 2.7% (P<0.1 and 5.1% (P<0.1. The study timescale may have been too short to enable demonstration of effects on fasting plasma glucose and HbA1c outcomes. Green tea regimen could form part of a healthy lifestyle that might ameliorate features of metabolic syndrome and subsequent risks for diabetes and its complications. This trial is registered with ClinicalTrials.gov NCT01248143.

  1. Eating green. Consumers' willingness to adopt ecological food consumption behaviors.

    Science.gov (United States)

    Tobler, Christina; Visschers, Vivianne H M; Siegrist, Michael

    2011-12-01

    Food consumption is associated with various environmental impacts, and consumers' food choices therefore represent important environmental decisions. In a large-scale survey, we examined consumers' beliefs about ecological food consumption and their willingness to adopt such behaviors. Additionally, we investigated in more detail how different motives and food-related attitudes influenced consumers' willingness to reduce meat consumption and to buy seasonal fruits and vegetables. We found consumers believed avoiding excessive packaging had the strongest impact on the environment, whereas they rated purchasing organic food and reducing meat consumption as least environmentally beneficial. Similarly, respondents appeared to be most unwilling to reduce meat consumption and purchase organic food. Taste and environmental motives influenced consumers' willingness to eat seasonal fruits and vegetables, whereas preparedness to reduce meat consumption was influenced by health and ethical motives. Women and respondents who preferred natural foods were more willing to adopt ecological food consumption patterns. Copyright © 2011 Elsevier Ltd. All rights reserved.

  2. Does the Health Impact of Exposure to Neighbourhood Green Space Differ between Population Groups? An Explorative Study in Four European Cities

    Directory of Open Access Journals (Sweden)

    Annemarie Ruijsbroek

    2017-06-01

    Full Text Available It has been suggested that certain residents, such as those with a low socioeconomic status, the elderly, and women, may benefit more from the presence of neighbourhood green space than others. We tested this hypothesis for age, gender, educational level, and employment status in four European cities. Data were collected in Barcelona (Spain; n = 1002, Kaunas (Lithuania; n = 989, Doetinchem (The Netherlands; n = 847, and Stoke-on-Trent (UK; n = 933 as part of the EU-funded PHENOTYPE project. Surveys were used to measure mental and general health, individual characteristics, and perceived neighbourhood green space. Additionally, we used audit data about neighbourhood green space. In Barcelona, there were positive associations between neighbourhood green space and general health among low-educated residents. In the other cities and for the other population groups, there was little evidence that the association between health and neighbourhood green space differed between population groups. Overall, our study does not support the assumption that the elderly, women, and residents who are not employed full-time benefit more from neighbourhood green space than others. Only in the highly urbanised city of Barcelona did the low-educated group benefit from neighbourhood green spaces. Perhaps neighbourhood green spaces are more important for the health of low-educated residents in particularly highly urbanised areas.

  3. Green Software Products

    NARCIS (Netherlands)

    Jagroep, E.A.

    2017-01-01

    The rising energy consumption of the ICT industry has triggered a quest for more green, energy efficient ICT solutions. The role of software as the true consumer of power and its potential contribution to reach sustainability goals has increasingly been acknowledged. At the same time, it is shown to

  4. The effects assessment of firm environmental strategy and customer environmental conscious on green product development.

    Science.gov (United States)

    Tsai, Ming-Tien; Chuang, Li-Min; Chao, Shu-Tsung; Chang, Hsiao-Ping

    2012-07-01

    The purpose of this study is to examine why both parties (industry and consumer market) have mutual interests in protecting the environment but they still are hesitant to act green. The study used two-stage sampling from consumer market to depict ideal green product characteristics and reliable toy companies, and visit these companies for the second sample collection to examine whether the organizational eco-innovation strategy with customer value has a positive effect on green product development. In other words, the customer's benefit is an important factor for new product development strategy for green toys. This research shows that the willingness to buy green toys increases if most people in society buy green toys. This represents that customers are environmentally conscious and care about protecting the environment, or buying green toys is the result of a new economic trend and childhood education. The willingness to buy green toys increases if customers think that green products implies an enhancement on new product development to toy manufacturers. Further, if manufacturers are able to manage the difficulty of cooperation with all parties in the supply chain and difficulties related to production, they are willing to adopt customers' perceived value on green toys for their new product development strategy. It is rare to find academic research discussing the perspectives of both consumers and manufacturers in the same study because the research topic is very broad and many conditions must be considered. This research aims to find the effect of consumer-perceived value and company eco-innovation on green product development.

  5. Self-expression, group affiliation, pleasure and memory as predictors of consumer product attachment and satisfaction among mobile phone users

    Directory of Open Access Journals (Sweden)

    Kagiso Tlhabano

    2013-03-01

    Full Text Available In the post-purchase behaviour of a product, there are challenges with change in the degree of consumer product attachment, and these challenges affect consumer product satisfaction overtime. This study investigated how self-expression, group affiliation, memory, and demographic variables predicted consumer product attachment and satisfaction among mobile phone users in Ibadan. Three hundred students of the University of Ibadan were selected using convenient random selection. Their mean age was 20.7 and standard deviation of 2.52. A structured questionnaire consisting of the socio demographic section, measure of self-expression, group affiliation, memory, pleasure, consumer attachment and product satisfaction was used to collect the data. Using multiple regression analysis, the results showed that self-expression, group affiliation, memories and pleasure jointly predicted consumer attachment among mobile phone users, F (4,299 = 48.47; P<0.05 and they contributed 40% to the variance of consumer attachment. Self-expression (β = 0.26, t = 4.44, P<0.05, memory (β = 0.29, t = 4.97, P<0.05, and pleasure (β = 0.28, t =5.01, P<0.05 independently predicted consumer attachment while group affiliation did not. In addition, self- expression, group affiliation, memories and pleasure jointly predicted product satisfaction, F (4,299 =39.79; P<0.05 and they contributed 35% to the variance of product satisfaction. Pleasure (β=0.596, t =10.35, P<0.05 independently predicted product satisfaction while self-expression, group affiliation and memory did not. Furthermore, age, gender, mobile type, ethnicity and religion did not jointly and independently predict consumer product satisfaction. These findings have implication for mobile phone manufacturers in terms of product improvement and building a strategic marketing channel that would meet the needs of global consumers.

  6. Trading green electricity

    International Nuclear Information System (INIS)

    Davies, M.

    1997-01-01

    A study has been carried out into the feasibility of developing an electricity trading mechanism which would allow consumers to purchase electricity which has been derived from renewable energy resources. This study was part funded by the European Commission (ALTENER), the Department of Trade and Industry and a number of private sector companies. The trading mechanism is known as the Green Pool. As a result of the findings of this study discussions are being held with potential generators and suppliers to establish a Green Pool plc. The aim is to encourage the development of new renewable energy projects outside the NFFO and SRO schemes. The Green Pool plc will be owned by the generators and its main objective will be to market the electricity produced by its members. (Author)

  7. Certified: green power

    International Nuclear Information System (INIS)

    Rhodes, S.; Brown, L.

    1999-01-01

    Deregulation of the energy industry in the USA may be a force favouring the environment but for the consumer it is something of a nightmare since there are so many options with respect to both price, service and environmental awareness. However, there is now a marked tendency for companies wishing to be seen as 'green' to favour environmentally aware suppliers. Indeed, some suppliers holding formal qualifications in 'greenness' believe they are justified in charging a premium for their energy. The question is asked 'what is green?' and the authors discuss the answers at some length: the hydro industry fares well in such a discussion. The authors (from Scientific Certification Systems) believe that certification provides a rational explanation of prices and why charging a premium may be justifiable.(UK)

  8. The Green Knowledge and Green Awareness Influences Analysis on Green Behavior and Its Impact on Green Lifestyle of Instant Noodles Consumer

    OpenAIRE

    Hadriana, Hadriana; Hudrasyah, Herry

    2013-01-01

    Changing in the consumer' behavior because of the growing of the people nowadaysin era modernization makes the consumers become more time conscious and want everything to be practical. That is why food such as instant noodles is become more and more popular these days because of its practical. Unfortunately, this instant noodles made by packaging product's plastic material which have many negative impact to the environment. The purpose of this research is to improve the quality of human and e...

  9. GREEN MARKETING AND GLOBAL SCENARIOS‎

    OpenAIRE

    Dr. Jessy George; R. Jith

    2017-01-01

    Green Marketing must satisfy two objectives Improved Environmental Quality and Customer Satisfaction. Although no consumer product has a zero impact on the environment, in business, the terms "green product" and "environmental product" are used commonly to describe those that strive to protect or enhance the natural environment by conserving energy and/or resources and reducing or eliminating use of toxic agents, pollution, and waste. The present study has made an attempt to describe why the ...

  10. Trends in Utility Green Pricing Programs (2003)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Cardinal, K.

    2004-09-01

    Utilities first began offering consumers a choice of purchasing electricity generated from renewable energy sources in the early 1990s. Since then, the number of U.S. utilities offering green pricing programs has steadily grown. Today, more than 500 utilities in regulated electricity markets--or about 16% of all utilities nationally--offer their customers green power options. Because some of these utilities offer programs in conjunction with cooperative associations or other public power entities, the number of distinct programs is slightly more than 100. Through these programs, more than 33 million customers spanning 34 states have the ability to purchase renewable energy to meet some portion or all of their electricity needs, or make contributions to support the development of renewable energy resources. Typically, customers must pay a premium above standard electricity rates for this service. This report presents year-end 2003 data on utility green pricing programs, and examines trends in consumer response and program implementation over time. The data provided in this report can be used by utilities as benchmarks by which to gauge the success of their green power programs.

  11. Going Green in Business - A Study on the Eco-friendly Initiatives towards Sustainable Development in India

    OpenAIRE

    Pradeep M. D

    2017-01-01

    Increasing awareness on the various environmental problems has led to a shift in consumer behaviour. There has been a change in consumer attitude towards a green lifestyle. Thus green Marketing has evolved special implications in the modern market. Green indicates purity through quality, fairness in price and worthy in dealings. Green marketing focuses on marketing eco-friendly products to satisfy the needs and wants of the customers. It adopts innovative techniques of product modification, d...

  12. Tactical/Operational Decision Making for Designing Green Logistics Networks

    NARCIS (Netherlands)

    I. Mallidis (Ioannis); R. Dekker (Rommert); D. Vlachos (Dimitrios)

    2013-01-01

    textabstractCap and trade regulations along with an increasing consumer and company demand for green products and services constitute two major drivers for motivating corporations to adopt green practices. However, the adoption of such practices usually increases their operational costs. Therefore,

  13. Layer potentials, Green's formulae, Kac's problem, and refined Hardy inequality on homogeneous Carnot groups

    OpenAIRE

    Ruzhansky, Michael; Suragan, Durvudkhan

    2015-01-01

    We propose the analogues of boundary layer potentials for the sub-Laplacian on homogeneous Carnot groups/stratified Lie groups and prove continuity results for them. In particular, we show continuity of the single layer potential and establish the Plemelj type jump relations for the double layer potential. We prove sub-Laplacian adapted versions of the Stokes theorem as well as of Green's first and second formulae on homogeneous Carnot groups. Several applications to boundary value problems a...

  14. Analysis the Effect of Enviromental Concern and Green Advertising to Green Purchasing in Palembang City

    OpenAIRE

    Wahab, Zakaria; Tama, Rio Adistia; Shihab, Muchsin Saggaf; Widad, Achmad; Nofiawaty, Nofiawaty; Diah, Yuliansyah M

    2017-01-01

    This study aims to determine the effect of environmental concern and green advertising to consumer behavior in purchasing green products (environmentally friendly bag). The study was conducted by distributing questionnaires to 200 respondents which already have purchase and know about new government regulations that require to buy a plastic bag that used in large retail. This study conducted in some major retail in Palembang (Hypermart, Diamond, and Carrefour). This study uses Structural Equa...

  15. Preference Mapping of Soymilk with Different U.S. Consumers.

    Science.gov (United States)

    Lawrence, S E; Lopetcharat, K; Drake, M A

    2016-02-01

    This study determined and compared drivers of liking for unflavored soymilk with different U.S. consumer groups. A highly trained panel documented appearance, mouthfeel and flavor attributes of 26 commercial soymilks. Twelve representative soymilks were then selected for evaluation by consumers from 3 age/cultural categories (n = 75 each category; Caucasian/African American females aged 18 to 30 y; Asian females aged 18 to 30 y; Caucasian/African American females aged 40 to 64 y). Consumers evaluated overall liking and liking and intensity of specific attributes. Results were evaluated by analysis of variance, followed by internal and external preference mapping. Age had no effect on overall liking, while ethnicity did (Caucasian/African American compared with Asian; P consumer clusters were identified. Sweet taste with vanilla/vanillin and sweet aromatic flavors and higher viscosity were preferred by most consumers and differences between consumer clusters were primarily in drivers of dislike. Drivers of dislike were not identified for Cluster 1 consumers while Clusters 2 and 3 consumers (n = 84, n = 80) disliked beany, green/grassy and meaty/brothy flavors and astringency. Cluster 3 (n = 80) consumers scored all soymilks higher in liking (P consumers, and were willing to overlook disliked attributes with the addition of sweet taste, whereas the Cluster 2 consumers were not. These findings can be utilized to produce soymilks with attributes that are well liked by target consumers and to tailor attributes for segments of the population that have not yet been accommodated. © 2015 Institute of Food Technologists®

  16. TOOL FOR VALUE IDENTIFICATION AND CONSUMER WILLINGNESS TO PURCHASE GREEN PRODUCTS

    Directory of Open Access Journals (Sweden)

    Geysler Rogis Flor Bertolini

    2013-08-01

    Full Text Available The value to consumers of environmental issues is an important factor for decision-making organizations. This article aims to present a tool that can identify the value and the willingness of consumers to purchase environmentally friendly products. It is an exploratory research, with an interrogative model. The proposed tool consists of two steps; the first is to check the value and purchasing preference of consumers towards environmentally friendly products. The second step is the simulation of supply environmentally friendly product to consumers. Based on the results, showing whether or not consumers will buy the product eco-organizations will obtain relevant information for decision making.

  17. A focus group study of consumer attitudes toward genetic testing and newborn screening for deafness.

    Science.gov (United States)

    Burton, Sarah K; Withrow, Kara; Arnos, Kathleen S; Kalfoglou, Andrea L; Pandya, Arti

    2006-12-01

    Progress in identifying genes for deafness together with implementation of universal audiologic screening of newborns has provided the opportunity for more widespread use of molecular tests to detect genetic forms of hearing loss. Efforts to assess consumer attitudes toward these advances have lagged behind. Consumer focus groups were held to explore attitudes toward genetic advances and technologies for hearing loss, views about newborn hearing screening, and reactions to the idea of adding molecular screening for hearing loss at birth. Focus group discussions were recorded, transcribed and analyzed. Five focus groups with 44 participants including hearing parents of deaf children, deaf parents and young deaf adults were held. Focus group participants supported the use of genetic tests to identify the etiology of hearing loss but were concerned that genetic information might influence reproductive decisions. Molecular newborn screening was advocated by some; however, others expressed concern about its effectiveness. Documenting the attitudes of parents and other consumers toward genetic technologies establishes the framework for discussions on the appropriateness of molecular newborn screening for hearing loss and informs specialists about potential areas of public education necessary prior to the implementation of such screening.

  18. ENVIRONMENTAL CONCERN TO ATTITUDE TOWARDS GREEN PRODUCTS: EVIDENCES FROM INDIA

    Directory of Open Access Journals (Sweden)

    Mohd Danish Kirmani

    2016-11-01

    Full Text Available The purpose of this paper is to explore the relationship of environmental concern of consumers with their attitude towards green products and also to identify the predictors of environmental concern. The data was generated from a researcher controlled sample of graduate and post-graduate students enrolled in educational institutions located in the national capital of India (New Delhi and surrounding areas popularly known as National Capital Region (NCR. The data generated was analysed employing Structural Equation Modelling (SEM. The study findings indicate that environmental concern has a significant and positive influence on attitude towards green products. Collectivism and eco-literacy emerged as predictors of the environmental concern of consumers. The findings of this study are expected to enhance the understanding of marketers of the role played by variables such as religiosity, collectivism, eco-literacy, and environmental concern in formation of attitude of consumers towards green products.

  19. Green power marketing in Canada: the state of the industry

    International Nuclear Information System (INIS)

    Dogterom, J.J.; McCulloch, M.; Pape-Salmon, A.

    2002-12-01

    The introduction of low-impact renewable energy in Canada's electricity supply is being accomplished using a relatively new, market-based initiative called green power marketing. Consumers now have the option of choosing their electricity supplier in two provinces, as a result of electricity market restructuring in those provinces. In some jurisdictions, green power is being offered at a premium price. Green power options are also available in other jurisdictions through the existing vertically integrated power companies. Green power programs are available to residential and commercial sector consumers in Alberta by ENMAX Energy and EPCOR Energy Services Inc. Prince Edward Island (Maritime Electric Company Ltd.) and Saskatchewan (SaskPower) both offer green power programs. The basis for those programs is specific amounts of electricity purchased. The success of the various programs was examined by the Pembina Institute for Appropriate Development, based on installed capacity of green power, consumer enrolment, product design, and environmental benefits. This report presented the results of this evaluation. For the purpose of this report, only those programs in place by the end of 2001 were considered. The environmental impacts of new generation technologies that were implemented as a result of green power marketing programs were analyzed. Historical emission data of the primary generation sources was used as a basis for the investigation and the quantification of the benefits in each province, since different types of power generation are used in the provinces. Greenhouse gases, acid deposition precursors, ground-level ozone precursors, particulate matter, and carbon monoxide are the significant emissions avoided through the use of green power. Included in the emissions reduction analysis in each province considered were life cycle emissions from conventional power sources and green power sources. Alberta, Saskatchewan and Prince Edward Island were the provinces

  20. Effect of Eight Weeks of Aerobic Training and Green Tea Supplementation on Cardiovascular Risk Factors in Inactive Overweight Women

    Directory of Open Access Journals (Sweden)

    M. Fathei

    2016-09-01

    Full Text Available Aims: Physical activities, as well as diet, are known as the truest scientific methods to reduce the signs of the cardio-vascular diseases. The aim of this study was to investigate the effects of 8–week aerobic trainings and green tea supplementation on some of the cardio-vascular risk factors in the obese inactive women. Materials & Methods: In the semi-experimental study, 40 obese inactive women, who were residents of Mashhad Township, were studied in 2015. The subjects, selected via purposeful available sampling method, were randomly divided into 4 groups (n=10 per group. The groups were green tea, aerobic training, aerobic training and green tea supplementation, and control groups. 8-week training program consisted of three 45- to 60-minute sessions per week. Green tea was consumed by green tea group three times a day after each meal. The composed group underwent both interventions, while control group underwent no intervention. Data was analyzed by SPSS 15 software using correlated T test and one-way ANOVA. Findings: Mean total cholesterol level was significantly changed in green tea, aerobic training, and composed groups in the posttest stage compared to the pretest stage (p<0.05. Mean triglyceride level was significantly changed in green tea and aerobic training groups in the posttest stage compared to the pretest stage (p<0.05. Mean low density lipoprotein was significantly changed in green tea and composed groups in the posttest stage compared to the pretest stage (p<0.05. Mean high-density lipoprotein was significantly changed only in aerobic group in posttest stage compared to the pretest stage (p<0.05. In addition, mean concentration of C-reactive protein was significantly reduced in aerobic training (p=0.01 and composed (p=0.04 groups. Conclusion: 8 weeks aerobic training, green tea consumption, and their composition reduce the cardiovascular risk factors in inactive obese women in a relatively similar manner.

  1. Green Toxicology: a strategy for sustainable chemical and material development.

    Science.gov (United States)

    Crawford, Sarah E; Hartung, Thomas; Hollert, Henner; Mathes, Björn; van Ravenzwaay, Bennard; Steger-Hartmann, Thomas; Studer, Christoph; Krug, Harald F

    2017-01-01

    Green Toxicology refers to the application of predictive toxicology in the sustainable development and production of new less harmful materials and chemicals, subsequently reducing waste and exposure. Built upon the foundation of "Green Chemistry" and "Green Engineering", "Green Toxicology" aims to shape future manufacturing processes and safe synthesis of chemicals in terms of environmental and human health impacts. Being an integral part of Green Chemistry, the principles of Green Toxicology amplify the role of health-related aspects for the benefit of consumers and the environment, in addition to being economical for manufacturing companies. Due to the costly development and preparation of new materials and chemicals for market entry, it is no longer practical to ignore the safety and environmental status of new products during product development stages. However, this is only possible if toxicologists and chemists work together early on in the development of materials and chemicals to utilize safe design strategies and innovative in vitro and in silico tools. This paper discusses some of the most relevant aspects, advances and limitations of the emergence of Green Toxicology from the perspective of different industry and research groups. The integration of new testing methods and strategies in product development, testing and regulation stages are presented with examples of the application of in silico, omics and in vitro methods. Other tools for Green Toxicology, including the reduction of animal testing, alternative test methods, and read-across approaches are also discussed.

  2. Consumers’ Attitudes towards Green Food production in China: A test of the values-attitudes hierarchy

    OpenAIRE

    Perrea, Toula; Grunert, Klaus G.; Krystallis, Athanasios; Zhou, Yanfeng

    2011-01-01

    Green food is perceived by Chinese consumers as environmentally friendly and safe to consume. Through a hierarchical values-attitudes model, the paper examines the degree to which attitudes towards green food is determined by consumers’ values and their general attitudes towards environment and nature and technological progress. The link between collectivism, attitudes towards environment and nature, and attitudes towards green food is the strongest link of the hierarchical model. However, co...

  3. Green economy. From theory to practice; 'Green Economy'. Von der Theorie zur Praxis

    Energy Technology Data Exchange (ETDEWEB)

    Wackerbauer, Johann [ifo Institut, Muenchen (Germany)

    2013-04-15

    The topic of ''green economy'' took centre stage at last year's UN conference on sustainable development in Rio de Janeiro. The term ''green economy'' has many interpretations to it, ranging from an emphasis on energy and resource efficiency in an otherwise ordinary economy to positions that are critical of growth as such. What can be considered as the essence of the concept of green economy, and what challenges need to be mastered on the way there? The present study shows that there is more to the term than most companies and consumers are aware of.

  4. Green lights program in China

    Energy Technology Data Exchange (ETDEWEB)

    Dadi, Zhuo; Hong, Liu [Beijing Energy Efficiency Center (China)

    1996-12-31

    In China`s 9th 5-year plan (1996-2000), the Chinese government has placed high priority on energy conservation. The China Green Lights Program (CGLP) is listed as one of the key projects of energy conservation. The basic strategy of the CGLP is to mobilise all of the potential contributors to participate in the program, and to use market signals and supplementary non-market instruments to facilitate its implementation. Governmental funds and loans will be used as seed money to attract private participation in the program. The program contains the following elements: (1) Information dissemination to educate the public on the economic and other values of the program and to provide CGLP information to increase consumer awareness and, as a result, increase the demand for energy-efficient lighting systems. (2) Development of standards and codes for lighting systems, establishment of product specifications, and enforcement of product standards. (3) Development of quality certification and labelling system to provide assurances to consumers that the products they are purchasing will meet their performance and cost saving expectations. (4) Highlighted support and financing for production technology development and production capacity expansion. (5) Demonstration and pilot projects to boost consumer confidence in green lighting systems and to demonstrate new production technologies and processes. (6) International co-operation to expand the international exchange and absorb advanced technology and experience for implementation of the China Green Lights Program.

  5. The effect of state renewable portfolio standards on consumer participation in green pricing programs

    Science.gov (United States)

    Maltese, James L.

    In the last several years, two mechanisms for increasing the supply of renewable electricity have become increasingly popular: renewable portfolio standards, a state policy of mandating increased production of green power; and green pricing programs, which allow customers to purchase green power through their utilities. These mechanisms have been effective in increasing the adoption of renewable energy; however, it is unclear whether they interact in a way that is mutually beneficial or counterproductive. It is important to understand the effect of renewable portfolio standards on the voluntary market for green energy, especially as Congress considers a nationwide portfolio standard. The effectiveness of a renewable portfolio standard may be undercut if it leads customers to purchase less green power. This study analyzes the relationship between the passage and implementation of a renewable portfolio standard and two measures of enrollment in utility green pricing programs. Using eight years of data for all fifty states, the study utilizes multiple regression analysis with fixed-effects estimation. The results indicate that the passage of a renewable portfolio standard has a positive and statistically significant effect on green pricing enrollment within the state. At the same time, the rate at which states increase the stringency of the renewable portfolio standard is found to have no effect on enrollment. Although further study is needed to determine if additional factors are responsible for the observed increase in green pricing enrollment, this study provides evidence that such programs do not harm, and may in fact encourage, voluntary purchases of green power.

  6. Portuguese Consumers’ Green Purchase Behavior: An Analysis of its Antecedents and a Proposal of Segmentation

    Directory of Open Access Journals (Sweden)

    Paulo Ribeiro Cardoso

    2017-06-01

    Full Text Available This study analyzes how “Knowledge about environmental problems,” "Perceived consumer effectiveness,” and "Recycling behavior” can predict “Reported purchase of green products in general,” and “Reported purchase of specific green products.”  Another objective of this study is to identify different consumer segments based on antecedents of green purchasing behavior, observing demographic profiles and willingness to buy this type of products.  The data was collected in Portugal with the use of an online survey and the instrument was composed of five scales, adapted from previous studies.  The results confirm the existence of a positive relationship between the constructs.  It is also possible to identify three segments of consumers: “Less involved,” “Moderate,” and “Ecologists.”  This study has some practical implications, showing that consumption of green products can be stimulated if consumers are more aware of environmental problems and understand the importance of their individual behavior to prevent them.

  7. Focus groups reveal consumer ambivalence.

    Science.gov (United States)

    1983-01-01

    According to qualitative research, Salvadoreans are ambivalent about the use of contraceptives. Since complete responsibility for management of the CSM project was accepted by the Association Demografica Salvadorena (ADS), the agency which operates the contraceptive social marketing project in El Salvador, in November 1980, the need for decisions in such areas as product price increases, introduction of new condom brands, promotion of the vaginal foaming tablet, and assessment of product sales performance had arisen. The ICSMP funded market research, completed during 1983, was intended to provide the data on which such decisions by ADS could be based. The qualitative research involved 8 focus groups, comprised of men and women, aged 18-45, contraceptive users and nonusers, from the middle and lower socioeconomic strata of the city of San Salvador and other suburban areas. In each group a moderator led discussion of family planning and probed respondents for specific attitudes, knowledge, and behavior regarding the use of contraceptives. To assess attitudes at a more emotional level, moderators asked respondents to "draw" their ideas on certain issues. A marked discrepancy was revealed between respondents' intellectual responses to the issues raised in group discussion, as opposed to their feelings expressed in the drawings. Intellectually, participants responded very positively to family planning practice, but when they were asked to draw their perceptions, ambivalent feelings emerged. Drawings of both the user and the nonuser convey primarily negative aspects for either choice. The user is tense and moody toward her children; the nonuser loses her attractiveness and "dies." Figures also show drawings of some of the attitudes of single and married male participants. 1 drawing shows an incomplete and a complete circle, symbolizing a sterilized man (incomplete) and a nonsterilized man (complete). Another picture depicts a chained man who has lost his freedom

  8. Modeling of a green certificate market

    International Nuclear Information System (INIS)

    Marchenko, O.V.

    2008-01-01

    The paper considers one of the economic mechanisms, stimulating the introduction of renewable energy sources (RES) - a green certificate market. A mathematical model was developed to describe a supply and demand balance in the electricity and green certificate markets simultaneously. The sellers of certificates are RES owners, who obtain certificates for each unit of electricity produced, and the buyers are consumers, who are obliged by law to buy a certain share of this electricity. Equilibrium structures of the power system including RES with stochastic operation conditions are calculated. The prices of electricity and certificates, as well as the total economic effect of the system are determined taking into account external costs (environmental damages). The paper shows that a mechanism of green certificates is not an ideal means for minimizing the impact of energy on the environment: the economic effect turns out to be smaller than the maximum possible one. However, this deviation is relatively small, therefore the green certificate market allows the external effects to be partially taken into account. Such a market creates incentives for investors, electricity producers and consumers to make power sources mix, modes of electricity production and consumption closer to the optimum ones in terms of the economy as a whole. (author)

  9. Green Power Marketing Abroad: Recent Experience and Trends

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Wustenhagen, R.; Aabakken, J.

    2002-04-01

    Green power marketing--the act of differentially selling electricity generated wholly or in part from renewable sources--has emerged in more than a dozen countries around the world. This report reviews green power marketing activity abroad to gain additional perspective on consumer demand and to discern key factors or policies that affect the development of green power markets. The objective is to draw lessons from experience in other countries that could be applicable to the U.S. market.

  10. Green Chemistry Challenge: 2017 Academic Award

    Science.gov (United States)

    Green Chemistry Challenge 2017 award winner, Professor Schelter, developed a new, targeted approach for separating mixtures of rare earth metals obtained from consumer waste streams comprising mixtures of Nd/Dy and Eu/Y

  11. Effect of a 10 week high intensity interval training supplemented with green tea on lipid profiles and body composition in overweight women

    Directory of Open Access Journals (Sweden)

    Elham Ghasemi

    2016-09-01

    Full Text Available Background and Aim: Increasing the intensity of physical activity along with regular consumption of green tea can be effective on energy metabolism, weight, and body fat content. The aim of the present study was to determine the effect of a 10 week. .high intensity interval training supplemented with consuming green tea .on lipid profiles and body composition in overweight women. Materials and Methods: In this quasi-experimental study, 30 overweight women were purposefully and randomly chosen and divided into 3 equal groups. Training group performed training programs including 3 sessions per week at maximum intensity of 85-95% heart rate and the supplement group consumed 3 tablets of green tea (500 mg daily for 10 weeks High intensity interval training and the supplement group both underwent intervention. Blood samples were collected before and after the intervention in fasting state. Finally,the obtained data was fed into SPSS software (V. 19 and analyzed using paired t test, covariance analysis, one way-variance analysis, and Bonferroni post- hoc tests at the significant level of P<0.05. Results: After the period of high intensity interval training and green tea supplementation triglycerides (P=0.001, LDL (P=0.02, weight (P=0.0001, body mass index (P=0.0001, and body fat percentage (P=0.0001 in all the groups and total cholesterol (P=0.01 decreased ,but  HDL (P=0.01 increased in high intensity interval training plus supplements and high intensity interval training plus placebo groups. However, these two indicators did not differ significantly in the supplement group (P=0.23 and P=0.06, respectively. Furthermore, systolic (P= 0.55 and diastolic (P= 0.15 blood pressure and waist-to-hip ratio (P= 0.08 did not change after intervention in all the groups. Conclusion: It was found that consumption of green tea along with performing of high intensity interval training can be effective in improving of cardiovascular risk factors in overweight women.

  12. Lost water and nitrogen resources due to EU consumer food waste

    Science.gov (United States)

    Vanham, D.; Bouraoui, F.; Leip, A.; Grizzetti, B.; Bidoglio, G.

    2015-08-01

    The European Parliament recently called for urgent measures to halve food waste in the EU, where consumers are responsible for a major part of total waste along the food supply chain. Due to a lack of data on national food waste statistics, uncertainty in (consumer) waste quantities (and the resulting associated quantities of natural resources) is very high, but has never been previously assessed in studies for the EU. Here we quantify: (1) EU consumer food waste, and (2) associated natural resources required for its production, in term of water and nitrogen, as well as estimating the uncertainty of these values. Total EU consumer food waste averages 123 (min 55-max 190) kg/capita annually (kg/cap/yr), i.e. 16% (min 7-max 24%) of all food reaching consumers. Almost 80%, i.e. 97 (min 45-max 153) kg/cap/yr is avoidable food waste, which is edible food not consumed. We have calculated the water and nitrogen (N) resources associated with avoidable food waste. The associated blue water footprint (WF) (the consumption of surface and groundwater resources) averages 27 litre per capita per day (min 13-max 40 l/cap/d), which slightly exceeds the total blue consumptive EU municipal water use. The associated green WF (consumptive rainwater use) is 294 (min 127-max 449) l/cap/d, equivalent to the total green consumptive water use for crop production in Spain. The nitrogen (N) contained in avoidable food waste averages 0.68 (min 0.29-max 1.08) kg/cap/yr. The food production N footprint (any remaining N used in the food production process) averages 2.74 (min 1.02-max 4.65) kg/cap/yr, equivalent to the use of mineral fertiliser by the UK and Germany combined. Among all the food product groups wasted, meat accounts for the highest amounts of water and N resources, followed by wasted cereals. The results of this study provide essential insights and information on sustainable consumption and resource efficiency for both EU policies and EU consumers.

  13. Green Tea (Camellia Sinensis): Chemistry and Oral Health.

    Science.gov (United States)

    Khurshid, Zohaib; Zafar, Muhammad S; Zohaib, Sana; Najeeb, Shariq; Naseem, Mustafa

    2016-01-01

    Green tea is a widely consumed beverage worldwide. Numerous studies have suggested about the beneficial effects of green tea on oral conditions such as dental caries, periodontal diseases and halitosis. However, to date there have not been many review articles published that focus on beneficial effects of green tea on oral disease. The aim of this publication is to summarize the research conducted on the effects of green tea on oral cavity. Green tea might help reduce the bacterial activity in the oral cavity that in turn, can reduce the aforementioned oral afflictions. Furthermore, the antioxidant effect of the tea may reduce the chances of oral cancer. However, more clinical data is required to ascertain the possible benefits of green tea consumption on oral health.

  14. Reduction of greening in potatoes by gamma irradiation

    International Nuclear Information System (INIS)

    Winchester, R.V.; Thomas, A.C.; Brodrick, H.T.

    1976-01-01

    Potatoes which are exposed to light gradually turn green at the surface due to the formation of chlorophyll. Since these potatoes are unattractive to the consumer, various methods have been used to delay the rate of greening. This paper describes a method whereby potatoes were irradiated within one week of harvest and then exposed to continuous fluorescent light

  15. Academic Community Consumer Assessment an Institution of Public Higher Education in Relation to Green it Practices in Organizations

    Directory of Open Access Journals (Sweden)

    Luis Hernan Contreras Pinochet

    2015-09-01

    Full Text Available The purpose of this article is understanding the consumers of the academic community community in a public higher education institution in relation to Green IT practices in organizations. This study aims to confirm the model developed by Lunardi et al. (2011 Lunardi et al. (2014 through the application of multivariate statistical technique of Structural Equation Modeling (SEM. The survey research was conducted in a public higher education institution, based in the city of Osasco, using structured questionnaire with five point likert scale options and the respondents were: the students and professors from graduate school in Business Administration, in addition to employees administrative technician education. The results confirmed the highly significant and demonstrate that the model is consistent with proper adjustment can be used in future research.

  16. Status and Trends in the U.S. Voluntary Green Power Market (2012 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J. [National Renewable Energy Lab. (NREL), Golden, CO (United States); Nicholas, T. [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2013-10-01

    The "voluntary" or "green power" market is that in which consumers and institutions voluntarily purchase renewable energy to match all or part of their electricity needs. Voluntary action provides a revenue stream for renewable energy projects and raises consumer awareness of the benefits of renewable energy. There are numerous ways consumers and institutions can purchase renewable energy. Historically, the voluntary market has consisted of three market sectors: (1) utility green pricing programs (in states with regulated electricity markets), (2) competitive suppliers (in states with restructured electricity markets), and (3) unbundled renewable electricity certificate (REC) markets, where RECs are purchased by consumers separately from electricity ("unbundled").

  17. Status and Trends in the U.S. Voluntary Green Power Market (2016 Data)

    Energy Technology Data Exchange (ETDEWEB)

    O' Shaughnessy, Eric [National Renewable Energy Lab. (NREL), Golden, CO (United States); Heeter, Jenny [National Renewable Energy Lab. (NREL), Golden, CO (United States); Cook, Jeff [National Renewable Energy Lab. (NREL), Golden, CO (United States); Volpi, Christina [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2017-10-01

    The "voluntary" or "green power" market is that in which consumers and institutions voluntarily purchase renewable energy to match all or part of their electricity needs. Voluntary action provides a revenue stream for renewable energy projects and raises consumer awareness of the benefits of renewable energy. There are numerous ways consumers and institutions can purchase renewable energy. Historically, the voluntary market has consisted of three market sectors: (1) utility green pricing programs (in states with regulated electricity markets), (2) competitive suppliers (in states with restructured electricity markets), and (3) unbundled renewable electricity certificate (REC) markets, where RECs are purchased by consumers separately from electricity ("unbundled").

  18. Aligning economic impact with environmental benefits: a green strategy model

    OpenAIRE

    Gu, Q.; Lago, P.; Potenza, S.

    2012-01-01

    To achieve lower energy consumption many green strategies (e.g. virtualize applications and consolidate them on shared server machines, or optimize the usage of the private cloud by opening up to external consumers) have been discussed. In practice, however, the major incentive for a company to go green is reducing costs. While green strategies often focus on technical and environmental issues, they hardly address the economic impact that they may bring. If green strategies do not lead to an ...

  19. Group-Oriented Services: A Shift towards Consumer-Managed Relationships in the Telecom Industry

    Science.gov (United States)

    Vrdoljak, Luka; Bojic, Iva; Podobnik, Vedran; Jezic, Gordan; Kusek, Mario

    Today, telecom operators face a threefold challenge: a social challenge dealing with the evolution of the consumer lifestyle, a technological challenge dealing with ever changing ICT trends and a business challenge dealing with the need for innovative business models. This paper introduces an idea of group-oriented services, a special type of personalized telecom services, as a possible solution for all three of these challenges. A proof-of-concept service, called Agent-Based Mobile Content Brokerage, is presented and elaborated with the aim to demonstrate a shift towards consumer-managed relationships, a novel provisioning paradigm within the telecom industry.

  20. Does willingness to pay for green energy differ by source?

    International Nuclear Information System (INIS)

    Borchers, Allison M.; Duke, Joshua M.; Parsons, George R.

    2007-01-01

    We present the findings of a choice experiment designed to estimate consumer preferences and willingness-to-pay (WTP) for voluntary participation in green energy electricity programs. Our model estimates WTP for a generic 'green energy' source and compares it to WTP for green energy from specific sources, including wind, solar, farm methane, and biomass. Our results show that there exists a positive WTP for green energy electricity. Further, individuals have a preference for solar over a generic green and wind. Biomass and farm methane are found to be the least preferred sources

  1. Mexican Children under 2 Years of Age Consume Food Groups High in Energy and Low in Micronutrients.

    Science.gov (United States)

    Rodríguez-Ramírez, Sonia; Muñoz-Espinosa, Alicia; Rivera, Juan A; González-Castell, Dinorah; González de Cosío, Teresita

    2016-09-01

    Mexico faces malnutrition problems in the child population. Analysis of food consumption in small children allows us to identify and propose strategies focused on feeding to improve their nutritional status. We described the consumption of beverages and food groups in Mexican children ENSANUT (National Health and Nutrition Study). Dietary information was obtained through 24-h recalls. The foods and beverages consumed were divided into 17 groups. Consumption was estimated in grams or milliliters, kilocalories per day, and percentage of energy (PE) per day. The percentage of consumers was calculated for each food group and stratified by age (<6, 6-11, and 12-23 mo) and by breastfeeding status (breastfed or not breastfed). Differences in the consumption of food groups were analyzed by breastfeeding status, area of residence (urban or rural), and socioeconomic status (SES) by using linear regression adjusted for age, breastfeeding status, and survey design. Only 35% of the children consumed breast milk. Infant formula was consumed by 48% in children aged <6 mo and by 33% in children 6-11 mo old. More than 35% of the children aged 6-11 and 12-23 mo and 12% of children <6 mo old consumed nondairy sugar-sweetened beverages. Legumes and seeds and maize-based preparations contributed a higher PE in rural areas (3.4% and 1.9%, respectively) than in urban areas (11.1% and 6.4%, respectively) (P < 0.05). Children from the lowest SES category consumed less PE from cereals other than maize (2.4%) and more from maize-based preparations (10.2%) than did the middle (4.9% from other cereals and 8.0% from maize) and high (6.0% from other cereals and 4.5% from maize) SES categories (P < 0.05). Mexican children <24 mo of age do not consume a diet that meets recommendations, which is consistent with the high prevalence of malnutrition in Mexico. © 2016 American Society for Nutrition.

  2. Green tea polyphenols provide photoprotection, increase microcirculation, and modulate skin properties of women.

    Science.gov (United States)

    Heinrich, Ulrike; Moore, Carolyn E; De Spirt, Silke; Tronnier, Hagen; Stahl, Wilhelm

    2011-06-01

    Dietary constituents including polyphenols and carotenoids contribute to endogenous photoprotection and modulate skin characteristics related to structure and function of the tissue. Animal and in-vitro studies indicate that green tea polyphenols affect skin properties. In a 12-wk, double-blind, placebo-controlled study, 60 female volunteers were randomized to an intervention or control group. Participants consumed either a beverage with green tea polyphenols providing 1402 mg total catechins/d or a control beverage. Skin photoprotection, structure, and function were measured at baseline (wk 0), wk 6, and wk 12. Following exposure of the skin areas to 1.25 minimal erythemal dose of radiation from a solar simulator, UV-induced erythema decreased significantly in the intervention group by 16 and 25% after 6 and 12 wk, respectively. Skin structural characteristics that were positively affected included elasticity, roughness, scaling, density, and water homeostasis. Intake of the green tea polyphenol beverage for 12 wk increased blood flow and oxygen delivery to the skin. Likewise, in a separate, randomized, double-blind, single-dose (0.5, 1.0, and 2.0 g) study of green tea polyphenols, blood flow was maximized at 30 min after ingestion. In summary, green tea polyphenols delivered in a beverage were shown to protect skin against harmful UV radiation and helped to improve overall skin quality of women.

  3. Perspectives for hydropower in Switzerland - The chances offered by Green Power; Perspektiven fuer die Wasserkraftwerke in der Schweiz. Die Chancen des Oekostrommarktes

    Energy Technology Data Exchange (ETDEWEB)

    Spreng, D.; Wuestenhagen, R. [Eidgenoessische Technische Hochschule (ETH), Centre for Energy Policy and Economics (CEPE), Zuerich (Switzerland); Truffer, B. [Eidgenoessische Anstalt fuer Wasserversorgung, Abwasserreinigung und Gewaesserschutz (EAWAG), Kastanienbaum (Switzerland)

    2001-07-01

    This report made for the Swiss Federal Office of Energy (SFOE) discusses the question if the marketing of 'green' power, i.e. by marketing power on the basis of its environment-friendly production method, could be a viable way for owners of hydropower plant to assert themselves in a liberalised electricity market. The results of the studies made so far concerning the size of the market for 'green power' are discussed and the various types of customer are looked at, such as environmentally conscious and environmentally active consumers for example. The report presents the results of 11 'focus groups' held in Berne, Zurich and Stuttgart which looked at the consumers' general opinion on green power and their readiness to pay a surcharge for it. The report examines not only the situation in households but also in trade and industry, where the purchase of green power can play a role in environmental certification or be used as part of a company's marketing strategy. Also, the issuing of 'green shares' (sustainable investments) is discussed, which could improve the financial conditions for hydropower companies seeking credit and loans.

  4. Green Power Marketing in Retail Competition: An Early Assessment

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R. (LBL); Fang, J.; Porter, K.; Houston, A. (NREL)

    1999-02-26

    Green power marketing-the business of selling electricity products or services based in part on their environmental values-is still in an early stage of development. This Topical Issues Brief presents a summary of early results with green power marketing under retail competition, covering both fully competitive markets and relevant direct access pilot programs. The brief provides an overview of green products that are or were offered, and discusses consumers' interest in these products. Critical issues that will impact the availability and success of green power products under retail competition are highlighted.

  5. Green Power Marketing in Retail Competition: An Early Assessment

    International Nuclear Information System (INIS)

    Kevin Porter; Ryan Wiser

    1999-01-01

    Green power marketing-the business of selling electricity products or services based in part on their environmental values-is still in an early stage of development. This Topical Issues Brief presents a summary of early results with green power marketing under retail competition, covering both fully competitive markets and relevant direct access pilot programs. The brief provides an overview of green products that are or were offered, and discusses consumers' interest in these products. Critical issues that will impact the availability and success of green power products under retail competition are highlighted

  6. The Effect of Skepticism on Attitude and Purchase Intention of Green Products

    OpenAIRE

    Abílio Peixoto Diógenes; Minelle Enéas da Silva; Josimar Souza Costa

    2017-01-01

    Continually consumers are sought to alleviate its impacts on environmental problems of society. However, often the existence of a green market it is not align with customer expectations, which may be them skeptical toward advertising offered. Under this context, the paper aims at investigating the effect of skepticism toward advertising on the attitude and purchase intention of green products. Hence, a survey with 508 consumers was carried out. Through a structured equation modeling, the test...

  7. The green agenda

    CERN Document Server

    Calder, Alan

    2009-01-01

    This business guide to Green IT was written to introduce, to a business audience, the opposing groups and the key climate change concepts, to provide an overview of a Green IT strategy and to set out a straightforward, bottom line-orientated Green IT action plan.

  8. What do Polish and Dutch consumers think about dried fruit and products with them - creaiwe group discussions as a means of recognittion consumers'perception

    NARCIS (Netherlands)

    Jesionkowska, K.; Konopacka, D.; P¿ocharski, W.; Sijtsema, S.J.; Zimmermann, K.L.

    2007-01-01

    The main aim of the study was to get insight into consumers' perception towards dried fruit and products with them, thus the exploratory study designed as a group discussion took place. While group discussions association (as one of the projective technique) and Kelly repertory grid were used to

  9. Pengaruh Green Marketing Dan Corporate Social Responsibility Terhadap Keputusan Pembelian Pengetahuan Konsumen Sebagai Variabel Intervening (Studi Pada Toko Swalayan Super Indo Kota Semarang

    Directory of Open Access Journals (Sweden)

    Nurhayati Nurhayati

    2016-08-01

    ABSTACT                This study aimed to analyze the influence of Green Marketing and corporate social responsibility of the decision to buy green products with the mediating role of consumer knowledge .                This research used path analysis ( path analysis . The population of a study is the organic product consumers shopping at Supermarket Super Indo Semarang . Sample was 140 people , which is selected by using accidental  sampling method .                The conclusion of this study is that green marketing and CSR had positive and significant impact on consumer knowledge ( 1 Knowledge of consumers had positive and significant effect on purchasing decisions ( 2 green marketing and CSR had positive and significant impact on consumer purchasing decisions through consumer knowledge as intervening  (3   Key words :   Green Marketing, corporate social responsibility, consumer knowledge,                        consumer purchasing

  10. DETERMINANTS OF ROMANIAN CONSUMERS’ GREEN PURCHASE INTENTION- A PSYCHOGRAPHIC PERSPECTIVE

    Directory of Open Access Journals (Sweden)

    SANDU RALUCA-MIHAELA

    2016-02-01

    Full Text Available If demographics refers to external characteristics, including age, gender, annual income or educational attainment, psychographics manages to break the external barrier and provides insight of consumers’ lifestyles, values, attitudes, interests or opinions. In comparison, demographics has the benefit of understanding “who” buys the product or the service, while psychographics is responsible for understanding “why” they buy it. The purpose of this paper is to investigate the psychographic factors that influence the consumer’s green purchase intention. In order to achieve this, the questionnaire proposed by Sandu (2015, based on the study of relevant and recent literature and adapted to the Romanian environment, was applied online to potential consumers and effective consumers of ecological products of Iaşi city. A number of 98 answers were collected and analyzed with the help of SPSS 20.0 software. Results show that, from the four selected psychographic factors, perceived consumer effectiveness and health consciousness have an influence on consumer’s green purchase intention. The significance of the study consists in a better understanding of the green consumer’s behavior and a starting point for marketing people in targeting consumers and building strategies to increase the market share of ecological products.

  11. Understanding Green Purchase Behavior: College Students and Socialization Agents

    Science.gov (United States)

    Yan, Ruoh-Nan; Xu, Huimin

    2010-01-01

    Taking the perspective of consumer socialization theory, this study examined the influences of different socialization agents on consumers' purchases of green products. A total of 224 surveys were distributed to students enrolled in a business-related course at a major university in the northeastern United States. The objectives were twofold. The…

  12. The Influence of Green Viral Communications on Green Purchase Intentions: The Mediating Role of Consumers’ Susceptibility to Interpersonal Influences

    Directory of Open Access Journals (Sweden)

    Sheng-Hsiung Chang

    2015-04-01

    Full Text Available This paper aims to incorporate the diffusion of innovation theory and conformity theory to explain consumers’ green purchase intentions. To this end, a conceptual model has been proposed and subjected to empirical verification with the use of a survey method. Using a sample of Taiwanese consumers who had the actual purchase experience of green detergents, this study employed structural equation modeling to verify the hypothesis proposed. The empirical results suggested that green viral communication was positively related to normative interpersonal influence, informational interpersonal influence and green purchase intention. Informational interpersonal influence also had a positive impact on green purchase intention. However, the relationship between consumer’s normative interpersonal influence and green purchase intention was not supported. Thus, this study concludes that green marketers must strengthen their green viral communications skills to enhance consumers’ purchase intentions. In addition, this study also contributes to the literature by stating that consumers’ susceptibility to informational interpersonal relationships is an important mediator in the green viral communication and green purchase intentions relationship. This study discusses implications of the findings and research limitations at the end of the paper.

  13. Borrowing green. Economic and environmental effects of green fiscal policy in The Netherlands

    International Nuclear Information System (INIS)

    Scholtens, B.

    2001-01-01

    This paper analyzes the economic and environmental impact of a policy instrument that is related to the tax deductibility of interest returns and dividend yields from specified 'green' projects. We investigate this so-called 'Green Project Facility' (Regeling Groenprojecten) in the Netherlands during 1995-1999. We analyze the effect on tax income, economic growth, employment, as well as on the emission of a number of gases and on solid waste production. We find that the economic effects in general are positive. This policy instrument increases growth, employment, and net tax income. However, the environmental effects are quite mixed. This especially results from the fact that a lot of projects would have been undertaken anyhow. Furthermore, we find that this green fiscal policy instrument is skewed towards energy and building. It appears to neglect environmental problems with consumer households, industry, and transport. 8 refs

  14. Consumption of green tea, but not black tea or coffee, is associated with reduced risk of cognitive decline.

    Directory of Open Access Journals (Sweden)

    Moeko Noguchi-Shinohara

    Full Text Available Our objective was to determine whether the consumption of green tea, coffee, or black tea influences the incidence of dementia and mild cognitive impairment (MCI in older people. We conducted a population-based prospective study with Japanese residents aged >60 years from Nakajima, Japan (the Nakajima Project. Participants received an evaluation of cognitive function and blood tests. The consumption of green tea, coffee, and black tea was also evaluated at baseline. Of 723 participants with normal cognitive function at a baseline survey (2007-2008, 490 completed the follow up survey in 2011-2013. The incidence of dementia during the follow-up period (mean ± SD: 4.9 ± 0.9 years was 5.3%, and that of MCI was 13.1%. The multiple-adjusted odds ratio for the incidence of overall cognitive decline (dementia or MCI was 0.32 (95% CI: 0.16-0.64 among individuals who consumed green tea every day and 0.47 (95% CI: 0.25-0.86 among those who consumed green tea 1-6 days per week compared with individuals who did not consume green tea at all. The multiple-adjusted odds ratio for the incidence of dementia was 0.26 (95% CI: 0.06-1.06 among individuals who consumed green tea every day compared with those who did not consume green tea at all. No association was found between coffee or black tea consumption and the incidence of dementia or MCI. Our results indicate that green tea consumption is significantly associated with reduced risk of cognitive decline, even after adjustment for possible confounding factors.

  15. Analysis of consumer behaviour when purchasing selected commodity groups concerning the effect of price, habit, discount and product characteristics

    Directory of Open Access Journals (Sweden)

    Jitka Poměnková

    2008-01-01

    Full Text Available The aim of the paper is consumer behaviour analysis when purchasing selected commodity groups concerning the effect of price, habit, discount and product characteristics. Analysis proceed from the Czech household marketing research, where 726 households were electronically questioned. As mentioned above, selected factors for the analysis were habit, products‘ characteristics, price and discount actions.Primary aim is to measure the correspondence of selected factors influence on consumer behaviour during purchase decision making process of selected commodity groups. Interpretation is based on two-tier evaluation. First level represents commodity groups distinction by the character of goods and subsequent evaluation of goods characteristics correspondence in accordance with each influencing factor. Second one represents behaviour of commodity group in cross-section of selected factors. For consumer behaviour analysis chi-square test was used. Before its application the data set (responses was divided according to the ten-point scale into three interval’ groups.

  16. Opinions and attitudes of wine consumers utilizing focus group
    Opiniões e atitudes dos consumidores de vinho utilizando grupo de foco.

    Directory of Open Access Journals (Sweden)

    C. C. MENEZES

    2011-04-01

    Full Text Available

    The objective of this work was to understand the opinions, attitudes and the perceptions of wine consumers using the focus group technique. 24 wine consumers were selected through a recruitment questionnaire to participate in the focus group. Three focus group sessions were carried out, with eight consumers in each. It was verifi ed that the factors most observed by the consumers at the time of wine purchase were brand (71%, origin (75% and price (75%. In relation to the type of wine, 50% of the participants prefer suave red wine. The factors that infl uence the purchase process and consumer preference are different in relation to the evaluation of consumers and specialists.

  17. Reduced Stress and Improved Sleep Quality Caused by Green Tea Are Associated with a Reduced Caffeine Content

    Directory of Open Access Journals (Sweden)

    Keiko Unno

    2017-07-01

    Full Text Available Caffeine, one of the main components in green tea, can interfere with sleep and block the effect of theanine. Since theanine, the main amino acid in tea leaves, has significant anti-stress effects in animals and humans, we examined the effects of green tea with lowered caffeine content, i.e., low-caffeine green tea (LCGT, on stress and quality of sleep of middle–aged individuals (n = 20, mean age 51.3 ± 6.7 years in a double-blind crossover design. Standard green tea (SGT was used as the control. These teas (≥300 mL/day, which were eluted with room temperature water, were consumed over a period of seven days after a single washout term. The level of salivary α-amylase activity (sAA, a stress marker, was significantly lower in participants that consumed LCGT (64.7 U/mL than in those that consumed SGT (73.9 U/mL. Sleep quality was higher in participants that consumed a larger quantity of LCGT. In addition, a self-diagnostic check for accumulated fatigue was significantly lower in those participants that consumed LCGT than SGT. These results indicate that LCGT intake can reduce stress in middle-aged individuals and improve their quality of sleep. The reduction in caffeine is suggested to be a valid reason for enhancing the anti-stress effect of green tea.

  18. Reduced Stress and Improved Sleep Quality Caused by Green Tea Are Associated with a Reduced Caffeine Content.

    Science.gov (United States)

    Unno, Keiko; Noda, Shigenori; Kawasaki, Yohei; Yamada, Hiroshi; Morita, Akio; Iguchi, Kazuaki; Nakamura, Yoriyuki

    2017-07-19

    Caffeine, one of the main components in green tea, can interfere with sleep and block the effect of theanine. Since theanine, the main amino acid in tea leaves, has significant anti-stress effects in animals and humans, we examined the effects of green tea with lowered caffeine content, i.e., low-caffeine green tea (LCGT), on stress and quality of sleep of middle-aged individuals ( n = 20, mean age 51.3 ± 6.7 years) in a double-blind crossover design. Standard green tea (SGT) was used as the control. These teas (≥300 mL/day), which were eluted with room temperature water, were consumed over a period of seven days after a single washout term. The level of salivary α-amylase activity (sAA), a stress marker, was significantly lower in participants that consumed LCGT (64.7 U/mL) than in those that consumed SGT (73.9 U/mL). Sleep quality was higher in participants that consumed a larger quantity of LCGT. In addition, a self-diagnostic check for accumulated fatigue was significantly lower in those participants that consumed LCGT than SGT. These results indicate that LCGT intake can reduce stress in middle-aged individuals and improve their quality of sleep. The reduction in caffeine is suggested to be a valid reason for enhancing the anti-stress effect of green tea.

  19. Green Driver: Travel Behaviors Revisited on Fuel Saving and Less Emission

    Directory of Open Access Journals (Sweden)

    Nurul Hidayah Muslim

    2018-01-01

    Full Text Available Road transportation is the main energy consumer and major contributor of ever-increasing hazardous emissions. Transportation professionals have raised the idea of applying the green concept in various areas of transportation, including green highways, green vehicles and transit-oriented designs, to tackle the negative impact of road transportation. This research generated a new dimension called the green driver to remediate urgently the existing driving assessment models that have intensified emissions and energy consumption. In this regard, this study aimed to establish the green driver’s behaviors related to fuel saving and emission reduction. The study has two phases. Phase one involves investigating the driving behaviors influencing fuel saving and emission reduction through a systematic literature review and content analysis, which identified twenty-one variables classified into four clusters. These clusters included the following: (i FEf1, which is driving style; (ii FEf2, which is driving behavior associated with vehicle transmission; (iii FEf3, which is driving behavior associated with road design and traffic rules; and (iv FEf4, which is driving behavior associated with vehicle operational characteristics. The second phase involves validating phase one findings by applying the Grounded Group Decision Making (GGDM method. The results of GGDM have established seventeen green driving behaviors. The study conducted the Green Value (GV analysis for each green behavior on fuel saving and emission reduction. The study found that aggressive driving (GV = 0.16 interferes with the association between fuel consumption, emission and driver’s personalities. The research concludes that driver’s personalities (including physical, psychological and psychosocial characteristics have to be integrated for advanced in-vehicle driver assistance system and particularly, for green driving accreditation.

  20. Presidential Green Chemistry Challenge: 2016 Academic Award

    Science.gov (United States)

    Presidential Green Chemistry Challenge 2016 award winner, Professor Chirik, discovered a class of catalysts used to produce silicones for consumer goods without using hard-to-mine platinum (less mining, reduces costs, greenhouse gas emissions, and waste).

  1. Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity

    International Nuclear Information System (INIS)

    Herbes, Carsten; Friege, Christian; Baldo, Davide; Mueller, Kai-Markus

    2015-01-01

    Consumers' willingness to pay (WTP) represents a central question for providers of renewable energy. Most studies on the subject have used contingent valuation and choice experiments. However, all empirical designs employed to date suffer from serious biases, such as strategic behavior. We introduce a novel neuroscience-based approach to renewable energy-related WTP research, Neuropricing, which eliminates some of these biases. We tested consumers' WTP for two different green electricity products and found WTP for these products to be about 15% above that for a non-green electricity tariff. Our results suggest that Neuropricing is indeed able to eliminate strategic behavior. Moreover, this approach allows for WTP studies with much smaller sample sizes than traditional methods require. The neuroscience methodology can be used by researchers and marketers alike not only for testing the effects of product attributes on WTP but also for evaluating WTP effects of specific messages in marketing communications. Thus it may lead to a better understanding of consumer behavior and hence facilitate more successful marketing of renewable energy. - Highlights: • We introduce a neuroscience-based method for studying consumer WTP for green energy. • WTP derived from Neuropricing is above self-reported WTP for green energy. • Neuropricing allows smaller samples and eliminates respondents' strategic behavior. • Neuropricing offers a powerful new resource for companies marketing green energy. • Neuropricing offers new perspectives for architects of energy policy.

  2. Psychological determinants of attitude towards and willingness to pay for green electricity

    Energy Technology Data Exchange (ETDEWEB)

    Hansla, Andre; Gamble, Amelie; Juliusson, Asgeir; Gaerling, Tommy [Department of Psychology, Goeteborg University, P.O. Box 500, SE-40530 Goeteborg (Sweden)

    2008-02-15

    The results of a mail survey of 855 Swedish household consumers showed that willingness to pay for green electricity increased with a positive attitude towards green electricity and decreased with electricity costs. Attitude towards green electricity was in turn related to awareness of consequences of environmental problems for oneself, others, and the biosphere, concerns for these consequences, and self-transcendent value types. (author)

  3. Psychological determinants of attitude towards and willingness to pay for green electricity

    International Nuclear Information System (INIS)

    Hansla, Andre; Gamble, Amelie; Juliusson, Asgeir; Gaerling, Tommy

    2008-01-01

    The results of a mail survey of 855 Swedish household consumers showed that willingness to pay for green electricity increased with a positive attitude towards green electricity and decreased with electricity costs. Attitude towards green electricity was in turn related to awareness of consequences of environmental problems for oneself, others, and the biosphere, concerns for these consequences, and self-transcedent value types

  4. The factors affecting the green brand equity of electronic products: Green marketing

    Directory of Open Access Journals (Sweden)

    Narges Delafrooz

    2015-12-01

    Full Text Available This study is intentionally functional, and, from the data collection aspect, is a descriptive survey. The statistical data for the present study includes low-power electronic and electric products in Guilan Province. A total of 384 consumers were chosen using the random cluster sampling method. We have used confirmatory factor analysis and structural equation modeling to analyze the given data. The findings show that there is a significant relationship among brand-perceived quality, green brand image, (GBI and brand value, but not with the green brand-perceived value (GBPV. In addition, the results of the study show that brand credibility has a significant relationship with the GBPV and GBI, but not with the GBPV and GBI, each of which are associated with the green brand in a different way. At the end of this survey, you will read about the intermediate variables, all of which are acceptable, except the intermediate variables of brand credibility and GBI.

  5. Comparative analysis of nanotechnology awareness in consumers and experts in South Korea

    Directory of Open Access Journals (Sweden)

    Kim YR

    2014-12-01

    Full Text Available Yu-Ri Kim,1 Eun Jeong Lee,1 Sung Ha Park,2 Hyo Jin Kwon,3 Seong Soo A An,4 Sang Wook Son,5 Young Rok Seo,6 Jae-Eun Pie,7 Myoung Yoon,8 Ja Hei Kim,8 Meyoung-Kon Kim1 1Department of Biochemistry and Molecular Biology, Korea University Medical School and College, Seoul, South Korea; 2Department of Biochemistry, University of Bath, Bath, UK; 3Department of Medical Education, Korea University Medical School and College, Seoul, South Korea; 4Department of Bionanotechnology, Gachon University, Seongnam, Gyeonggi, South Korea; 5Department of Dermatology, Korea University Medical School and College, Seoul, South Korea; 6Department of Life Science, Institute of Environmental Medicine for Green Chemistry, Dongguk University, Seoul, South Korea; 7Department of Food and Nutrition, College of Science and Engineering, Anyang University, Anyang, Gyeonggi, South Korea; 8Consumers Korea, Seoul, South Korea Purpose: This study examined the need for public communication about nanotechnologies and nanoparticles by providing a comparative analysis of the differences in risk awareness of nanotechnologies and nanoparticles between consumers and experts. Methods: A total of 1,007 consumers and 150 experts participated in this study. A questionnaire was prepared examining their awareness of nanotechnologies and nanomaterials and their view of the necessity for information and education about the latest nanotechnologies and nanomaterials. Results: Our results indicated that the expert group recognized that they knew more than consumers about nanotechnology and that there was a need for relevant education in nanotechnology and nanomaterials among consumers. We found that the consumer group had a more positive attitude toward nanotechnology, even though they did not know much about it. Moreover, the consumer group was inconclusive about the type of information on nanotechnology deemed necessary for the public, as well as the suitable party to be responsible for education

  6. Communicating Sustainable Shoes to Mainstream Consumers: The Impact of Advertisement Design on Buying Intention

    Directory of Open Access Journals (Sweden)

    Mirjam Visser

    2015-06-01

    Full Text Available Traditionally, marketing of sustainable products addresses green buyers, thus missing out on the mainstream consumers and volume necessary to cover the potentially higher cost of more sustainable materials. However, how to effectively communicate more sustainable products to mainstream consumers and to increase their buying intention is still underexplored. Combining personal and environmental benefits, called double benefit theory, is promoted as an effective green marketing strategy but so far not supported by quantitative research as being effective to reach mainstream consumers. We studied the effect of advertisement elements (layout color, benefit type, and heritage on the products’ perceived sustainability, quality and fashion image, and buying intentions of mainstream consumers. Two hundred adults participated in a study that was based on a 2 (red vs. green layout × 2 (personal vs. environmental benefit × 2 (local vs. global heritage between-subjects factorial design of a sustainable shoe advertisement. The impact of these independent variables on product image as well as on buying intention was analyzed by means of three-way ANOVAs. In line with the double benefit theory, combining a personal benefit with a green layout led to the highest buying intention. Moreover, a mediation analysis revealed the effect of emphasizing a personal benefit on buying intention was mediated by fashion image but not by sustainability. Sustainability, however, did have a positive effect on buying intentions independent of benefit type.

  7. Green commercial building insurance in Malaysia

    Science.gov (United States)

    Yang, Yu Xin Ou; Chew, Boon Cheong; Loo, Heoy Shin; Tan, Lay Hong

    2017-03-01

    Green building construction is growing tremendously globally even in Malaysia. Currently, there are approximate 636 buildings have registered and to be certified with Green Building Index. Among these buildings, 45 buildings have already fulfilled the requirements and fully certified. The other buildings still under provisional certification stage. Malaysia had adopted Green Building Index in 2009 to support a move to promote green building concept. Malaysia starts to move towards green building because Malaysian construction and building industry realizes that both energy consumed and waste produced are reduced without irreversible impacts to ecosystems. Consequently, insurance companies such as Fireman's Fund from America has started the green building insurance policies for their green building in the year of 2006, while Malaysia still remain the coverage for green buildings using conventional property insurance. There are lacks of efforts to be seen from insurance companies to propose green building insurance for these green buildings. There are a few factors which can take into consideration for insurance companies to start the very first green building insurance in Malaysia. Although there are challenges, some efficient strategies have been identified to overcome the problems. The methods used in this research topic is qualitative research. The results obtained shows that green commercial building insurance has a huge business opportunity in Malaysia because the number of green commercial buildings are increasing tremendously in Malaysia. It is a favor to implement green building insurance in Malaysia. Furthermore, insurance companies can consider to add in extra coverage in standard building policy to provide extra protection for non-certified green buildings which have the intention to rebuilt in green when damage happens. Generally, it is very important to introduce green commercial buildings insurance into Malaysia so that all of the green commercial

  8. How report cards on physicians, physician groups, and hospitals can have greater impact on consumer choices.

    Science.gov (United States)

    Sinaiko, Anna D; Eastman, Diana; Rosenthal, Meredith B

    2012-03-01

    Public report cards with quality and cost information on physicians, physician groups, and hospital providers have proliferated in recent years. However, many of these report cards are difficult for consumers to interpret and have had little impact on the provider choices consumers are making. To gain a more focused understanding of why these reports cards have not been more successful and what improvements could be made, we interviewed experts and surveyed registrants at the March 2011 AHRQ National Summit on Public Reporting for Consumers in Health Care. We found broad agreement that public reporting has been disconnected from consumer decisions about providers because of weaknesses in report card content, design, and accessibility. Policy makers have an opportunity to change the landscape of public reporting by taking advantage of advances in measurement, data collection, and information technology to deliver a more consumer-centered report card. Overcoming the constraint of limited public funding, and achieving the acceptance of providers, is critical to realizing future success.

  9. Green brand awareness and customer purchase intention

    Directory of Open Access Journals (Sweden)

    Mahama Braimah

    2015-10-01

    Full Text Available Green environmental issues have been of topical interest to both researchers and industrialists for some time now. Research on green brands is relatively limited, especially in developing countries, such as Ghana. This study is therefore designed to determine the relationship between customer awareness of green brand issues and their everyday purchase intentions. Using quantitative techniques, the study interviewed 316 people, conveniently selected from various shopping points in Accra. The study found that, the overwhelming majority of respondents though familiar with green issues did not concern themselves with green issues in their everyday purchase decisions. Again, majority of respondents (54% familiar with environmental issues confirmed they would not switch from their preferred brands to less fancied brands even if the less fancied brands were more environmentally friendly. It was also confirmed in the study that price, brand name and convenience, performed better than customer concerns for green issues, in influencing respondents’ purchase decisions. It would therefore be strategically significance if advocates, policy makers and business leaders reduce the cost of green products to the final consumer, intensive public education campaigns, coupled with strategic brand building efforts to enhance the level of green brand consumption.

  10. Do green products make us better people?

    Science.gov (United States)

    Mazar, Nina; Zhong, Chen-Bo

    2010-04-01

    Consumer choices reflect not only price and quality preferences but also social and moral values, as witnessed in the remarkable growth of the global market for organic and environmentally friendly products. Building on recent research on behavioral priming and moral regulation, we found that mere exposure to green products and the purchase of such products lead to markedly different behavioral consequences. In line with the halo associated with green consumerism, results showed that people act more altruistically after mere exposure to green products than after mere exposure to conventional products. However, people act less altruistically and are more likely to cheat and steal after purchasing green products than after purchasing conventional products. Together, our studies show that consumption is connected to social and ethical behaviors more broadly across domains than previously thought.

  11. Green Power Marketing in the United States: A Status Report (2008 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Kreycik, C.; Friedman, B.

    2009-09-01

    Voluntary consumer decisions to buy electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. In the early 1990s, a small number of U.S. utilities began offering 'green power' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from renewable energy marketers operating in states that have introduced competition into their retail electricity markets or offering renewable energy certificates (RECs) online. Today, more than half of all U.S. electricity customers have an option to purchase some type of green power product directly from a retail electricity provider, while all consumers have the option to purchase RECs. This report documents green power marketing activities and trends in the United States including utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. These sections are followed by a discussion of key market trends and issues. The final section offers conclusions and observations.

  12. Green Power Marketing in the United States. A Status Report (2008 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Kreycik, Claire [National Renewable Energy Lab. (NREL), Golden, CO (United States); Friedman, Barry [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2009-09-01

    Voluntary consumer decisions to buy electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. In the early 1990s, a small number of U.S. utilities began offering 'green power' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from renewable energy marketers operating in states that have introduced competition into their retail electricity markets or offering renewable energy certificates (RECs) online. Today, more than half of all U.S. electricity customers have an option to purchase some type of green power product directly from a retail electricity provider, while all consumers have the option to purchase RECs. This report documents green power marketing activities and trends in the United States including utility green pricing programs offered in regulated electricity markets; green power marketing activity in competitive electricity markets, as well as green power sold to voluntary purchasers in the form of RECs; and renewable energy sold as greenhouse gas offsets in the United States. These sections are followed by a discussion of key market trends and issues. The final section offers conclusions and observations.

  13. No way around green tariffs; Oekotarife sind nicht mehr wegzudenken

    Energy Technology Data Exchange (ETDEWEB)

    Briese, Dirk [trend:research GmbH, Stuttgart (Germany)

    2011-05-15

    Just like green electricity, meanwhile a classic, so too now does newcomer ''green gas'' offer energy suppliers with an appropriate marketing mix far-reaching opportunities for improving their corporate image, securing customer loyalty and increasing turnover. However the only beneficiaries of this trend to date have been green-only suppliers which specialise in this market. Although most traditional suppliers have now added green tariffs to their product portfolio, this has given them little commercial success, since eco-minded consumers often consider green-only suppliers to be more credible. A recent study shows that the market volume of green electricity and green gas tariffs will grow markedly over the next five years. Energy suppliers should therefore turn their attention to the question of how they can best exploit this potential.

  14. Can consumers save energy? Results from surveys of consumer adoption and use of low and zero carbon technologies

    Energy Technology Data Exchange (ETDEWEB)

    Herring, Horace; Caird, Sally; Roy, Robin [Design Innovation Group, Faculty of Technology, The Open Univ. (United Kingdom)

    2007-07-01

    This paper presents results from a UK Open Univ. research project which surveyed consumers' reasons for adoption - and non-adoption - of domestic energy efficiency measures and renewable energy systems - collectively called low and zero carbon (LZC) technologies. Data was gathered during 2006 via an on-line questionnaire with nearly 400 responses, mainly from 'green' consumers, supplemented by 83 in-depth telephone interviews. These consumer surveys also identified problems and benefits experienced by adopters of these LZC technologies.The paper outlines some results of these surveys, for four established energy efficiency measures - loft insulation, condensing boilers, heating controls, and energy-efficient lighting - and for four renewable energy technologies - solar water heating, solar photovoltaics (PV), micro-wind turbines and wood stoves. These consumers typically adopted the energy efficiency measures and renewable energy systems to save energy, money and/or the environment, which many considered they achieved despite some rebound effects. The reasons for considering but rejecting these LZC technologies include the familiar cost barriers, but there were also other obstacles that varied according to the product or system concerned. An important finding is that most adopters of renewable energy systems have previously adopted two or more energy efficiency measures. Thus one conclusion is: sell energy efficiency first, then renewables. Whilst in the UK very few people have adopted household renewable energy systems, about a third of the consumers in our on-line survey said that they seriously considered adopting a renewable energy technology, although, only about 20 % of these actually did so. There seems to be considerable interest in household renewables in the UK, especially among older, middle class green consumers, but so far only relatively few pioneer adopters (notably retired couples) have managed to overcome the barriers of cost, time

  15. A three-dimensional model of residential energy consumer archetypes for local energy policy design in the UK

    International Nuclear Information System (INIS)

    Zhang Tao; Siebers, Peer-Olaf; Aickelin, Uwe

    2012-01-01

    This paper reviews major studies in three traditional lines of research in residential energy consumption in the UK, i.e., economic/infrastructure, behaviour, and load profiling. Based on the review the paper proposes a three-dimensional model for archetyping residential energy consumers in the UK by considering property energy efficiency levels, the greenness of household behaviour of using energy, and the duration of property daytime occupancy. With the proposed model, eight archetypes of residential energy consumers in the UK have been identified. They are: pioneer greens, follower greens, concerned greens, home stayers, unconscientious wasters, regular wasters, daytime wasters, and disengaged wasters. Using a case study, these archetypes of residential energy consumers demonstrate the robustness of the 3-D model in aiding local energy policy/intervention design in the UK. - Highlights: ► This paper reviews the three traditional lines of research in residential energy consumption in the UK. ► Based on the literature review, the paper proposes a 3-D conceptual model for archetyping UK residential energy consumers. ► The 3-D archetype model can aid local energy policy/intervention design in the UK.

  16. Antidepressant-like effects of young green barley leaf (Hordeum vulgare L.) in the mouse forced swimming test.

    Science.gov (United States)

    Yamaura, Katsunori; Nakayama, Noriyuki; Shimada, Maki; Bi, Yuanyuan; Fukata, Hideki; Ueno, Koichi

    2012-01-01

    Young green barley leaf is one of the richest sources of antioxidants and has been widely consumed for health management in Japan. In this study, we examined whether oral administration of young green barley leaf has an antidepressant effect on the forced swimming test in mice. Mice were individually forced to swim in an open cylindrical container, one hour after oral administration of young green barley leaf (400 or 1000 mg / kg) or imipramine (100 mg / kg). Expression of mRNA for nerve growth factor (NGF), brain-derived neurotrophic factor, and glucocorticoid receptor in the brain was analyzed using real-time quantitative polymerase chain reaction (PCR). There was a significant antidepressant-like effect in the forced swimming test; both 400 and 1000 mg / kg young green barley leaves, as well as the positive control imipramine (100 mg / kg), reduced the immobility duration compared to the vehicle group. The expression of mRNA for NGF detected in the hippocampus immediately after the last swimming test was higher than that in the non-swimming group (Nil). Oral administration of imipramine suppressed this increase to the level of the Nil group. Young green barley leaf (400 and 1000 mg / kg) also showed a moderate decrease in the expression of mRNA for NGF, in a dose-dependent manner. Oral administration of young green barley leaf is able to produce an antidepressant-like effect in the forced swimming test. Consequently it is possible that the antidepressant-like effects of the young green barley leaf are, at least in part, mediated by an inhibition of the increase in the hippocampus levels of NGF.

  17. Greening Internet of Things for Smart Everythings with A Green-Environment Life: A Survey and Future Prospects

    OpenAIRE

    Alsamhi, S. H.; Ma, Ou; Ansari, M. Samar; Meng, Qingliang

    2018-01-01

    Tremendous technology development in the field of Internet of Things (IoT) has changed the way we work and live. Although the numerous advantages of IoT are enriching our society, it should be reminded that the IoT also consumes energy, embraces toxic pollution and E-waste. These place new stress on the environments and smart world. In order to increase the benefits and reduce the harm of IoT, there is an increasing desire to move toward green IoT. Green IoT is seen as the future of IoT that ...

  18. Safety assessment of green tea based beverages and dried green tea extracts as nutritional supplements.

    Science.gov (United States)

    Dekant, Wolfgang; Fujii, Kenkichi; Shibata, Eiichiro; Morita, Osamu; Shimotoyodome, Akira

    2017-08-05

    The safety of green tea infusions and green tea extract (GTE)-based products is reviewed regarding catechins. Epigallocatechin 3-gallate (EGCG), the major catechin present in green tea, is suspected of being responsible for liver toxicity reported in humans consuming food supplements. Intake of EGCG with green tea infusions and GTE-based beverages is up to about 450mg EGCG/person/day in Europe and higher in Asia. Consumption of green tea is not associated with liver damage in humans, and green tea infusion and GTE-based beverages are considered safe in the range of historical uses. In animal studies, EGCG's potency for liver effects is highly dependent on conditions of administration. Use of NOAELs from bolus administration to derive a tolerable upper intake level applying the margin of safety concept results in acceptable EGCG-doses lower than those from one cup of green tea. NOAELs from toxicity studies applying EGCG with diet/split of the daily dose are a better point of departure for risk characterization. In clinical intervention studies, liver effects were not observed after intakes below 600mg EGCG/person/day. Thus, a tolerable upper intake level of 300mg EGCG/person/day is proposed for food supplements; this gives a twofold safety margin to clinical studies that did not report liver effects and a margin of safety of 100 to the NOAELs in animal studies with dietary administration of green tea catechins. Copyright © 2017 Elsevier B.V. All rights reserved.

  19. Consumer Demand for Healthy Diet: New Evidence from the Healthy Eating Index

    OpenAIRE

    Gao, Zhifeng; Yu, Xiaohua; Lee, Jonq-Ying

    2011-01-01

    A large volume of literature has been focusing on the measure of diet quality and consumer demand for food. However, little has estimated consumer demand for diet quality. In this article, we systematically estimate consumer demand for diet quality using the healthy eating index (HEI) developed by the U.S. Department of Agriculture. The Results show that consumers have insufficient consumption of the food containing dark green, orange vegetable, legumes and total grain. Age and education have...

  20. Green Economy – A New Dimension of Development

    OpenAIRE

    Raluca Mihalcioiu

    2013-01-01

    The “Green Economy” has been recognized by the international community (United Nations) as a key strategic tool for sustainable development. The transition to a green economy must be a task for all countries - for developing but also for developed countries. Economy and consumers should therefore be able to accelerate the economic transformation for their own interests. In developing this concept representatives of business, trade unions and environmental organizations are involved to ensure ...

  1. Determination of green, blue and yellow artificial food colorants and their abuse in herb-coloured green Easter beers on tap.

    Science.gov (United States)

    Stachová, Ivana; Lhotská, Ivona; Solich, Petr; Šatínský, Dalibor

    2016-07-01

    Beer is one of the most popular alcoholic beverages worldwide. For consumer acceptance, significant factors are its taste, flavour and colour. This study determines selected synthetic green, blue and yellow food colorants in popular Easter herb-coloured green beers on tap produced in breweries on Holy Thursday. The abuse of beer colouring with Tartrazine (E 102), Quinoline yellow (E 104), Sunset yellow (E 110), Patent blue (E 131), Indigo carmine (E 132), Brilliant blue FCF (E 133), Green S (E 142) and Fast green FCF (E 143) was assessed in 11 green beer samples purchased in local restaurants. HPLC was used for the separation and detection of artificial colorants with diode-array detection and a Chromolith Performance CN 100 × 4.6 mm column with guard pre-column Chromolith CN 5 × 4.6 mm. Separation was performed in gradient elution with mobile phase containing methanol-aqueous 2% ammonium acetate at pH 7.0. The study showed that eight beers (70%) marketed in the Czech Republic contained artificial colorants (Tartrazine and Brilliant blue FCF). The concentration of colorants found in analysed green herb-coloured beers ranged from 1.58 to 3.49 mg l(-)(1) for Tartrazine, 0.45-2.18 mg l(-)(1) for Brilliant blue, while Indigo carmine was detected only once at concentration 2.36 mg l(-)(1). Only three beers showed no addition of the synthetic colorants. However, the levels of artificial colorants found in beers marketed in the Czech region were very low and did not show a serious risk for consumers' health.

  2. The ACTIVATE study: results from a group-randomized controlled trial comparing a traditional worksite health promotion program with an activated consumer program.

    Science.gov (United States)

    Terry, Paul E; Fowles, Jinnet Briggs; Xi, Min; Harvey, Lisa

    2011-01-01

    PURPOSE. This study compares a traditional worksite-based health promotion program with an activated consumer program and a control program DESIGN. Group randomized controlled trial with 18-month intervention. SETTING. Two large Midwestern companies. SUBJECTS. Three hundred and twenty employees (51% response). INTERVENTION. The traditional health promotion intervention offered population-level campaigns on physical activity, nutrition, and stress management. The activated consumer intervention included population-level campaigns for evaluating health information, choosing a health benefits plan, and understanding the risks of not taking medications as prescribed. The personal development intervention (control group) offered information on hobbies. The interventions also offered individual-level coaching for high risk individuals in both active intervention groups. MEASURES. Health risk status, general health status, consumer activation, productivity, and the ability to evaluate health information. ANALYSIS. Multivariate analyses controlled for baseline differences among the study groups. RESULTS. At the population level, compared with baseline performance, the traditional health promotion intervention improved health risk status, consumer activation, and the ability to recognize reliable health websites. Compared with baseline performance, the activated consumer intervention improved consumer activation, productivity, and the ability to recognize reliable health websites. At the population level, however, only the activated consumer intervention improved any outcome more than the control group did; that outcome was consumer activation. At the individual level for high risk individuals, both traditional health coaching and activated consumer coaching positively affected health risk status and consumer activation. In addition, both coaching interventions improved participant ability to recognize a reliable health website. Consumer activation coaching also

  3. A Behavioral Approach to Understanding Green Consumerism Using Latent Class Choice Analysis

    DEFF Research Database (Denmark)

    Peschel, Anne Odile; Grebitus, Carola; Steiner, Bodo

    on individuals' environmental attitudes and values. Consumer involvement and environmental attitudes contribute significantly toward explaining sustainable choices, suggesting that greater consumer involvement may be targeted by policy makers and firms to more effectively nudge consumers toward green consumerism......To better understand motivations of consumers making choices among sustainability-labeled food products, this paper analyzes drivers of stated choices for a dietary staple labeled with carbon and water foodprints. Latent class modeling of survey responses reveals distinct consumer segments based...

  4. Green Marketing Potential as Assessed from Consumer's Purchasing Behaviors : The Case of Ghana

    OpenAIRE

    Adinyra, Noamesi; Gligui, Elliot

    2011-01-01

    Green Marketing has become an important strategy in businesses since the international rise of environmental awareness among countries. With greater awareness rising among the public, especially with reference to the global warming and climate change phenomenon, people have become cautious with regards to their purchases, specifically towards the nature of purchased products. As green marketing continues therefore to evolve not only into a strategy but into a platform across the world, Ghana ...

  5. Towards green loyalty: the influences of green perceived risk, green image, green trust and green satisfaction

    Science.gov (United States)

    Chrisjatmiko, K.

    2018-01-01

    The paper aims to present a comprehensive framework for the influences of green perceived risk, green image, green trust and green satisfaction to green loyalty. The paper also seeks to account explicitly for the differences in green perceived risk, green image, green trust, green satisfaction and green loyalty found among green products customers. Data were obtained from 155 green products customers. Structural equation modeling was used in order to test the proposed hypotheses. The findings show that green image, green trust and green satisfaction has positive effects to green loyalty. But green perceived risk has negative effects to green image, green trust and green satisfaction. However, green perceived risk, green image, green trust and green satisfaction also seems to be a good device to gain green products customers from competitors. The contributions of the paper are, firstly, a more complete framework of the influences of green perceived risk, green image, green trust and green satisfaction to green loyalty analyses simultaneously. Secondly, the study allows a direct comparison of the difference in green perceived risk, green image, green trust, green satisfaction and green loyalty between green products customers.

  6. Interactive survey of consumer awareness of nanotechnologies and nanoparticles in consumer products in South Korea

    Directory of Open Access Journals (Sweden)

    Kim YR

    2014-12-01

    Full Text Available Yu-Ri Kim,1 Eun Jeong Lee,1 Sung Ha Park,2 Hyo Jin Kwon,3 Seong Soo A An,4 Sang Wook Son,5 Young Rok Seo,6 Jae-Eun Pie,7 Myoung Yoon,8 Ja Hei Kim,8 Meyoung-Kon Kim1 1Department of Biochemistry and Molecular Biology, Korea University Medical School and College, Seoul, South Korea; 2Department of Biochemistry, University of Bath, Bath, UK; 3Department of Medical Education, Korea University Medical School and College, Seoul, South Korea; 4Department of Bionanotechnology, Gachon University, Seongnam, South Korea; 5Department of Dermatology, Korea University Medical School and College, 6Department of Life Science, Institute of Environmental Medicine for Green Chemistry, Dongguk University, Seoul, South Korea; 7Department of Food and Nutrition, College of Science and Engineering, Anyang University, Anyang, Korea; 8Consumers Korea, Seoul, South Korea Background: The purpose of our study was to understand consumers' risk awareness and need for relevant information about nanotechnology and nanoparticles contained in products currently being sold in Korea. Methods: One thousand and seven adult consumers (aged 20–50 years were randomly selected from all over South Korea between November 1 and 9, 2010. We surveyed the origin and degree of their concern and their need for information and education regarding nanomaterials. Results: Analysis of the survey results showed no significant differences in responses by sex, age, and level of education, but significant differences were found in responses based on average monthly household income. Our research showed that consumers have vague expectations for and positive image of nanotechnology and nanoproducts but do not clearly understand what they are. In addition, we found that preparing and disseminating information to consumers is required in order to provide correct information about nanotechnology to the public. Conclusion: A communication system should be established among the multiple stakeholders involved

  7. Green Care: a Conceptual Framework. A Report of the Working Group on the Health Benefits of Green Care

    NARCIS (Netherlands)

    Berget, B.; Braastad, B.; Burls, A.; Elings, M.; Hadden, Y.; Haigh, R.; Hassink, J.; Haubenhofer, D.K.

    2010-01-01

    Green Care’ is a range of activities that promotes physical and mental health and well-being through contact with nature. It utilises farms, gardens and other outdoor spaces as a therapeutic intervention for vulnerable adults and children. Green care includes care farming, therapeutic horticulture,

  8. How do gender differences affect families' pro-environmental consumer behaviour?

    DEFF Research Database (Denmark)

    Grønhøj, Alice

    Studies of "green" consumer behaviour have often reported differences in male and female environmental concern and participation. This paper looks into the nature of such differences within the family. Husband-wife differences with regard to family participation in a number of environmentally...... that the processes whereby environmentally oriented consumer practices are adopted and transmitted among family members receive closer research attention....

  9. Norms and economic motivation in the Swedish green electricity market

    International Nuclear Information System (INIS)

    Ek, Kristina; Soederholm, Patrik

    2008-01-01

    The purpose of this paper is to provide an econometric analysis of the most important determinants of Swedish households' choice to pay a price premium for 'green' electricity. We draw on recent developments in the literature on integrating norm-motivated behavior into neoclassical consumer theory, and assume that individuals have a preference for keeping a self-image as a morally responsible person. Consumer behavior in the 'green market place' will then be heavily determined by how purchases of different goods affect this self-image. The analysis is based on postal survey responses from 655 Swedish households, which are analyzed within a binary choice econometric framework. The results indicate that the impact of choosing 'green' on the household budget largely influences the choice between 'green' and 'brown' electricity, as does the degree of perceived personal responsibility for the issue and the felt ability to affect the outcome in a positive way. We find limited support for the notion that perceptions about others' behavior in general affect individual moral norms and ultimately expressed behavior, but this is also complemented by the influence of explicit social influence. The difficulty in observing others' purchases makes it however difficult to distinguish between social and moral norms in the case of 'green' electricity. (author)

  10. Economic versus belief-based models: Shedding light on the adoption of novel green technologies

    International Nuclear Information System (INIS)

    Girod, Bastien; Mayer, Sebastian; Nägele, Florian

    2017-01-01

    Understanding the determinants for the adoption of novel green consumer technologies is important to effectively foster their diffusion. Energy and environmental science literature often takes an approach based on economic variables such as objectively measureable household and technology characteristics. Increasingly, also subjective variables based on personal belief are considered. On the basis of a survey about the intention to adopt an exemplary novel green consumer technology (intelligent thermostats), we contribute to the clarification of the explanatory power of these two approaches. We first compare the economic model to the belief-based model and second, investigate how beliefs about the green technology are influenced by personal environmental norms and innovativeness. Our evaluation shows that the belief-based model explains considerably higher variance in the intention to adopt. Thereby the perceived hedonic satisfaction, usefulness, habit and facilitating conditions reveal as key determinants. Moreover, environmental norms show lower impact than personal innovativeness. In the discussion we consolidate these findings and point to the risk of omitted variable bias when selectively including belief-based variables in adoption models. Our findings suggest that policies can effectively accelerate the early market diffusion of green consumer technologies by incentivizing retailers to introduce and market such technologies. - Highlights: • Adoption of a green consumer technology (energy-saving thermostats) is evaluated. • Subjective beliefs about the technology show higher impact than objective measures. • Key beliefs relate to pleasure, usefulness, habits and facilitating conditions. • Personal innovativeness is more relevant for adoption than environmental norms. • Isolated use of belief-based adoption determinants can lead to omitted variable bias.

  11. Predicting women purchase intention for green food products in Indonesia

    OpenAIRE

    Sudiyanti, Sudiyanti

    2009-01-01

    Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2009 This study investigated the applicability of the Theory of Planned Behavior in predicting women consumers on their intention towards purchasing green food products among 406 participants. Using linear regression, five independent variables had been examined: attitude towards green food products, subjective norms, perceived behavioral control, and perceived difficulty in predicting purchase intention. The ...

  12. WHERE IS THE VALUE IN GREENING YOUR BRAND? AN ANALYSIS OF THE CANADIAN HOTEL INDUSTRY

    OpenAIRE

    Bedlington, Emma

    2009-01-01

    This paper assesses the potential for a green hotel brand in the Canadian market, given the current industry trend towards environmentally friendly operations. To begin, an industry analysis of the competitive landscape is performed with a focus on the luxury hotel segment. A discussion of the key players in the Canadian market provides further context. The paper continues by analyzing the consumer decision process within the hotel industry, in conjunction with green consumer behaviour. Final...

  13. EFFECTS OF GREEN COFFEE BEAN EXTRACT IN SOME BIOMARKERS OF ADULT BRAZILIAN SUBJECTS

    Directory of Open Access Journals (Sweden)

    Mirza Adriana de Assis JÁCOME

    2009-10-01

    Full Text Available

    The purpose of the present study was to analyze the acute effects of the green coffee extracts consumption in some biomarkers of adult Brazilian subjects. Twenty healthy adult subjects between 18 and 35 years old of different sex and ethnic groups took part in the present study. All participants were submitted a 12 hours overnight fast before experiments. Plasma and serum biochemical parameters were measured in distinct intervals after a breakfast standard ingestion and 0.6 L of green coffee been extract consumption. No statistically differences (Wilcoxon test on serum lipid profi le and plasmatic homocysteine concentration were noted after green coffee beverage intake. Caffeine has been associated with increase of the glycaemia in roasted coffee consumers. In the present study, a signifi cant increase (p= 0.03 in glycaemia was observed thirty minutes after the green coffee beverage ingestion and, then, there was a tendency of glycaemia maintenance. The low amount of free caffeine found in green coffee matrix could explain the quick stabilization of the glycaemia. The ingestion of green coffee beverage also signifi cantly reduced uricaemia (p= 0.03 (Wilcoxon test. It is possible that the polyphenols, present in high amounts in this beverage, could act inhibiting the xanthine oxidase enzyme. Therefore, the consumption of green coffee has to stabilize blood glucose 30 minutes after ingestion of test meal, and reduction of uricaemia.

  14. An alternative green screen keying method for film visual effects

    OpenAIRE

    Zhi, Jin

    2015-01-01

    This study focuses on a green screen keying method developed especially for film visual effects. There are a series of ways of using existing tools for creating mattes from green or blue screen plates. However, it is still a time-consuming process, and the results vary especially when it comes to retaining tiny details, such as hair and fur. This paper introduces an alternative concept and method for retaining edge details of characters on a green screen plate, also, a number of connected mat...

  15. Online marketing of green electricity in Germany—A content analysis of providers’ websites

    International Nuclear Information System (INIS)

    Herbes, Carsten; Ramme, Iris

    2014-01-01

    There is an increasing body of research on consumer preferences concerning electricity from renewable resources. The purpose of this study is to analyze how providers’ online marketing in one of the most developed markets for green energy can be improved. We conducted a content analysis of nearly 480 providers’ websites, examining as many as 620 products. We found that energy providers’ communication seems to be in line with academic research on potential customer benefits (utilitarian benefits, “warm glow”, nature experience). However, communication could be improved by giving more detailed information on the impact of the consumer's decision, e.g. by giving numbers on CO 2 -emissions saved. Moreover, providers could improve the effectiveness of their visual messages by using more pictures related to renewable energy. Further, self-expressive benefits of buying green energy could be created by offering merchandise articles symbolizing the contribution a consumer makes by choosing a green tariff. When comparing purely green energy providers to other providers, we found that the former offer a wider choice as well as more products supporting new renewable installations. Important implications for policy makers aiming to phase out alternative energy subsidies emerge from our findings. - Highlights: • We examine more than 600 product pages of green electricity providers in Germany. • We analyze providers’ product and communication policy. • Providers aptly address utilitarian and some psychological customer benefits. • Self-expressive benefits of buying green energy are not yet addressed. • Visual language and level of detail of information can be improved

  16. Communicating Sustainable Shoes to Mainstream Consumers : The Impact of Advertisement Design on Buying Intention

    NARCIS (Netherlands)

    Visser, M.C.; Gattol, V.; Van der Helm, R.

    2015-01-01

    Traditionally, marketing of sustainable products addresses green buyers, thus missing out on the mainstream consumers and volume necessary to cover the potentially higher cost of more sustainable materials. However, how to effectively communicate more sustainable products to mainstream consumers and

  17. Green Consumption Behavior Antecedents

    DEFF Research Database (Denmark)

    Pagiaslis, Anastasios; Krystallis Krontalis, Athanasios

    2014-01-01

    The present study adds to the evolving literature on green consumer behavior by examining through statistically robust methods the effect and interrelationships of the key constructs of environmental concern, consumer environmental knowledge, beliefs about biofuels, and behavioral intention (i...... for the environment has a positive and direct impact on environmental knowledge, beliefs, and behavioral intention. Also, demographics determine levels of concern for the environment and environmental knowledge. All constructs associate positively with one another delineating that the interdependencies between them...... are important when accounting for environmental behavior. Future research should validate present results with the use of cross-cultural samples and investigate whether environmental concern increases due to social desirability response bias....

  18. Going green with eco-friendly dentistry.

    Science.gov (United States)

    Avinash, Bhagyalakshmi; Avinash, B S; Shivalinga, B M; Jyothikiran, S; Padmini, M N

    2013-07-01

    Eco-friendly dentistry is currently transforming the medical and dental field to decrease its affect on our natural environment and reduce the amount of waste being produced. Eco-friendly dentistry uses a sustainable approach to encourage dentists to implement new strategies to try and reduce the energy being consumed and the large amount of waste being produced by the industry. Many reasonable, practical and easy alternatives do exist which would reduce the environmental footprint of a dental office were it to follow the 'green' recommendations. Dentist should take a leading role in the society by implementing 'green' initiatives to lessen their impact on the environment. This article provides a series of 'green' recommendations that dentists around the world can implement to become a leading Stewards of the environment.

  19. Green power marketing in retail competition: an early assessment

    International Nuclear Information System (INIS)

    Wiser, R.; Porter, K.; Fang, J.

    1999-01-01

    With retail competition being introduced throughout the United States, green power marketing offers the promise of customer-driven markets for renewable energy. This paper summarizes early experience with green marketing under full retail competition. We conclude that (1) niche markets exist today among residential and non-residential consumers for green power; (2) green demand may ultimately offer an important strategic market for renewable technologies, but the market is currently rather small and the long-term prospects remain uncertain; (3) the success of green markets will depend critically on the regulatory rules established at the onset of restructuring; and (4) the biomass industry will be forced to better communicate the environmental benefits of its technology in order to play a strong role within the green market. This paper is based on a more detailed NREL Topical Issues Brief, which is available on the Internet. (author)

  20. Consumers' perceptions toward 3 different fermented dairy products: Insights from focus groups, word association, and projective mapping.

    Science.gov (United States)

    Esmerino, Erick A; Ferraz, Juliana P; Filho, Elson R Tavares; Pinto, Letícia P F; Freitas, Mônica Q; Cruz, Adriano G; Bolini, Helena M A

    2017-11-01

    Yogurts, fermented milk beverages, and fermented milks have great similarity and are widely accepted by Brazilian population, but the factors that influence their choice and consumption are unknown. In this sense, the present study aimed to identify the main aspects involved in consumers' perception of 3 different products, comparing the findings by using the 2 fast qualitative methods, word association and projective mapping, and a standard method, focus group. The tasks were performed by different participants through graphic stimuli (word association and projective mapping) and focus interviews (focus group). Results showed that all the 3 methodologies identified numerous intrinsic and extrinsic factors that influence the consumer choices regarding fermented dairy products. Major dimensions were closely related to the sensory aspects, emotional factors, perception of benefits, and composition, among others. It is noteworthy that the stimuli related to fermented milk beverages evoked rejecting responses, possibly due to the dissociation between information and consumers' expectation. Although minor differences were observed between the number and type of dimensions that were obtained, similar conclusions can be drawn from all 3 sensory methods, which shows the relevance of qualitative and projective methods for investigation of consumers' perception. These findings can help dairy companies to provide subsidies and guidelines for the reformulation of their products, marketing strategies, and improvement in the communication between producers and consumers from different fermented dairy products. Copyright © 2017 American Dairy Science Association. Published by Elsevier Inc. All rights reserved.

  1. Green tea for the prevention of cancer: evidence of field epidemiology

    Directory of Open Access Journals (Sweden)

    Min Zhang

    2012-10-01

    Full Text Available Background: Tea is derived from the leaf of Camellia sinensis, a natural beverage widely consumed around the world. Geological and botanical evidence suggests that the tea plant originated from China. Varying methods of processing tea leaves lead to green tea, black tea, or Oolong tea, which differ in their concentrations of polyphenols. Green tea polyphenols appear to have anti-tumorigenic properties, and form 30-40% of the dry weight of green tea compared with only 3-10% of black tea. Numerous studies in multiple animal models and different cancer cell lines have demonstrated the anti-tumorigenesis by green tea polyphenols. Despite the consistency of laboratory results, evidence of this effect occuring in humans has been inconclusive to date.Objective: To investigate if green tea consumption was associated with longer survival rates in ovarian cancer patients, and a lower risk of ovarian, breast, and colorectal cancer, in addition toadult leukemiaMethods: We have conducted one prospective cohort study in ovarian cancer patients, and fivecase-control studies in ovarian, breast, and colorectal cancers, and leukemia over the past decade. Tea consumption was measured using a structured questionnaire by face-to-face interviews. The validity and reliability of the questionnaire was assessed in a preliminary study, and then evaluated by a test–retest. Cox proportional hazards regression models were used to obtain hazard ratios(HRs, 95% confidence intervals(95% CIs, and were adjusted for age at diagnosis, locality, body mass index(BMI, parity, International Federation of Gynecology and Obstetrics(IFGO stage, histologic grade of differentiation, cytology of ascites, residual tumour, and chemotherapeutic status. Odds ratios(ORs and 95% CIs were obtained using logistic regression analyses, which accounted for demographic, lifestyle, hormonal and family cancer factors, and potential confounders.Functional Foods in Health and Disease 2012, 2

  2. Consumer-Oriented Policy towards Diffusion of Electric Vehicles: City-Level Evidence from China

    Directory of Open Access Journals (Sweden)

    Guoqiang Zhang

    2016-12-01

    Full Text Available Public policy is crucial for the diffusion of green innovation, and debates exist about the effects of different policies. This paper explores appropriate types of policy instruments by explaining the quick rise in sales of electric vehicles (EVs in China. Based on a three-year longitudinal dataset across 88 cities, the study shows that consumer-oriented policies are able to significantly promote EV diffusion. Consumer-oriented policies target consumers to facilitate their usage of cars and lower the lifecycle cost, and typical examples include electricity charging and traffic management. This paper contributes to the literature of clean technology policy in two ways. Firstly, it reveals and empirically tests the importance of consumer-oriented policy instruments for the deployment of green innovation. Secondly, it is one of very few scholarly works offering a detailed review of city-level policies in China’s EV industry, which will be useful for scholars who are also interested in similar topics.

  3. Consumer Health Informatics Aspects of Direct-to-Consumer Personal Genomic Testing.

    Science.gov (United States)

    Gray, Kathleen; Stephen, Remya; Terrill, Bronwyn; Wilson, Brenda; Middleton, Anna; Tytherleigh, Rigan; Turbitt, Erin; Gaff, Clara; Savard, Jacqueline; Hickerton, Chriselle; Newson, Ainsley; Metcalfe, Sylvia

    2017-01-01

    This paper uses consumer health informatics as a framework to explore whether and how direct-to-consumer personal genomic testing can be regarded as a form of information which assists consumers to manage their health. It presents findings from qualitative content analysis of web sites that offer testing services, and of transcripts from focus groups conducted as part a study of the Australian public's expectations of personal genomics. Content analysis showed that service offerings have some features of consumer health information but lack consistency. Focus group participants were mostly unfamiliar with the specifics of test reports and related information services. Some of their ideas about aids to knowledge were in line with the benefits described on provider web sites, but some expectations were inflated. People were ambivalent about whether these services would address consumers' health needs, interests and contexts and whether they would support consumers' health self-management decisions and outcomes. There is scope for consumer health informatics approaches to refine the usage and the utility of direct-to-consumer personal genomic testing. Further research may focus on how uptake is affected by consumers' health literacy or by services' engagement with consumers about what they really want.

  4. Analysing the ‘green’ consumer segment in China – An Empirical Study on ‘green’ characteristics of consumers in Ningbo and Shanghai

    OpenAIRE

    Otte, Maren

    2009-01-01

    This paper analyses the green consumer segment in China with the means of an empirical study on ‗green‘ characteristics of consumers in two of China‘s western cities Ningbo and Shanghai. The methodological approach in this research was constructionist in terms of its ontology, and a combination of interpretivism and positivism with regards to the epistemology. The research tool in my dissertation was a self-completion questionnaire, with a descriptive cross-sectional design. Information wa...

  5. Green Power Marketing in the United States: A Status Report (Ninth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Swezey, B.

    2006-11-01

    Voluntary consumer decisions to purchase electricity supplied by renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering ''green power'' options to their customers. Since then, these products have become more prevalent, both from traditional utilities and from marketers operating in states that have introduced competition into their retail electricity markets. Today, more than half of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than 600 utilities, or about 20% of utilities nationally, offer green power programs to customers. These programs allow customers to purchase some portion of their power supply as renewable energy--almost always at a higher price--or to contribute funds for the utility to invest in renewable energy development. The term ''green pricing'' is typically used to refer to these utility programs offered in regulated or noncompetitive electricity markets. This report documents green power marketing activities and trends in the United States.

  6. Trends in Utility Green Pricing Programs (2006)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Kaiser, M.

    2007-10-01

    In the early 1990s, only a handful of utilities offered their customers a choice of purchasing electricity generated from renewable energy sources. Today, more than 750 utilities--or about 25% of all utilities nationally--provide their customers a "green power" option. Through these programs, more than 70 million customers have the ability to purchase renewable energy to meet some portion or all of their electricity needs--or make contributions to support the development of renewable energy resources. Typically, customers pay a premium above standard electricity rates for this service. This report presents year-end 2006 data on utility green pricing programs, and examines trends in consumer response and program implementation over time. The data in this report, which were obtained via a questionnaire distributed to utility green pricing program managers, can be used by utilities to benchmark the success of their green power programs.

  7. Trends in Utility Green Pricing Programs (2006)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Kaiser, Marshall [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2007-10-01

    In the early 1990s, only a handful of utilities offered their customers a choice of purchasing electricity generated from renewable energy sources. Today, more than 750 utilities—or about 25% of all utilities nationally—provide their customers a “green power” option. Through these programs, more than 70 million customers have the ability to purchase renewable energy to meet some portion or all of their electricity needs—or make contributions to support the development of renewable energy resources. Typically, customers pay a premium above standard electricity rates for this service. This report presents year-end 2006 data on utility green pricing programs, and examines trends in consumer response and program implementation over time. The data in this report, which were obtained via a questionnaire distributed to utility green pricing program managers, can be used by utilities to benchmark the success of their green power programs.

  8. Consumer perceptions

    DEFF Research Database (Denmark)

    Ngapo, T. M.; Dransfield, E.; Martin, J. F.

    2004-01-01

    Consumer focus groups in France, England, Sweden and Denmark were used to obtain insights into the decision-making involved in the choice of fresh pork and attitudes towards today's pig production systems. Many positive perceptions of pork meat were evoked. Negative images of the production systems...... that there was no link between the negative images of production methods and their purchase behaviour. The groups were clearly confused and mistrusted the limited information available at the point of purchase. Careful consideration should be given to meat labelling, in particular taking account of the evident consumer...... ethnocentrism, to assure that such information is targeted to enhance consumer confidence....

  9. Norms and economic motivation in the Swedish green electricity market

    Energy Technology Data Exchange (ETDEWEB)

    Ek, Kristina; Soederholm, Patrik [Luleaa University of Technology, Economics Unit, 971 87 Luleaa (Sweden)

    2008-12-01

    The purpose of this paper is to provide an econometric analysis of the most important determinants of Swedish households' choice to pay a price premium for 'green' electricity. We draw on recent developments in the literature on integrating norm-motivated behavior into neoclassical consumer theory, and assume that individuals have a preference for keeping a self-image as a morally responsible person. Consumer behavior in the 'green market place' will then be heavily determined by how purchases of different goods affect this self-image. The analysis is based on postal survey responses from 655 Swedish households, which are analyzed within a binary choice econometric framework. The results indicate that the impact of choosing 'green' on the household budget largely influences the choice between 'green' and 'brown' electricity, as does the degree of perceived personal responsibility for the issue and the felt ability to affect the outcome in a positive way. We find limited support for the notion that perceptions about others' behavior in general affect individual moral norms and ultimately expressed behavior, but this is also complemented by the influence of explicit social influence. The difficulty in observing others' purchases makes it however difficult to distinguish between social and moral norms in the case of 'green' electricity. (author)

  10. Online Consumer Trust: Trends in Research

    Directory of Open Access Journals (Sweden)

    Antonina Bauman

    2017-07-01

    Full Text Available This paper presents the literature review of studies published in 2004-2014 (Web 2.0 period in the area of consumer online trust. Based on the content analysis of 138 papers, this study highlights three major research themes: (1 trust models, (2 technological, and (3 social factors impacting online trust. It also explores topics in each major theme found in direct studies of online consumer trust. Since this literature review uses the concept-centric approach, it points out not only the major trends in research but also three understudied areas: (1 green trust, (2 trust recovery, and (3 the role of ethics in developing online trust.

  11. Green Power Marketing in the United States. A Status Report (Tenth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Dagher, Leila [National Renewable Energy Lab. (NREL), Golden, CO (United States); Swezey, Blair [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2007-12-01

    This report documents green power marketing activities and trends in the United States, focusing on consumer decisions to purchase electricity supplied from renewable energy sources and how this choice represents a powerful market support mechanism for renewable energy development. The report presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets, on green power marketing activity in competitive electricity markets, and green power sold to voluntary purchasers in the form of renewable energy certificates. It also includes a discussion of key market trends and issues.

  12. Green Power Marketing in the United States: A Status Report (Tenth Edition)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Dagher, L.; Swezey, B.

    2007-12-01

    This report documents green power marketing activities and trends in the United States, focusing on consumer decisions to purchase electricity supplied from renewable energy sources and how this choice represents a powerful market support mechanism for renewable energy development. The report presents aggregate green power sales data for all voluntary purchase markets across the United States. It also provides summary data on utility green pricing programs offered in regulated electricity markets, on green power marketing activity in competitive electricity markets, and green power sold to voluntary purchasers in the form of renewable energy certificates. It also includes a discussion of key market trends and issues.

  13. Youths’ Green Information and Communications Technology Acceptance and Implications for the Innovation Decision Process

    OpenAIRE

    Thongmak, Mathupayas

    2016-01-01

    ‘Green’ is the trendy word that people pay attention to it. Green ICT is currently highlighted to be an important strategic technology due to its various benefits in terms of reducing greenhouse gas emissions, lowering electricity costs, nurturing corporate images, etc. However, the adoption of green ICT products or services is not prevalent, especially in developing countries. Green consumers, particularly young people, are the key to build the success of the green ICT adoption. Thus, applyi...

  14. [Role of green tea in oxidative stress prevention].

    Science.gov (United States)

    Metro, D; Muraca, U; Manasseri, L

    2006-01-01

    Oxidative stress is a condition caused by an increase of Reactive Oxygen Species (ROS) or by a shortage of the mechanisms of cellular protection and antioxidant defence. ROS have a potential oxidative effect towards various cellular macromolecules: proteins, nucleic acids, proteoglycans, lipids, with consequent damages in several cellular districts and promotion of the ageing process of the organism. However, some substances are able to prevent and/or reduce the damages caused by ROS; therefore, they are defined antioxidant. The present research studied, in a group of subjects, the antioxidant effects of the green tea, that was administered with fruit and vegetables in a strictly controlled diet. 50 subjects were selected and requested to daily consume 2-3 fruit portions (especially pineapple), 3-5 portions of vegetables (especially tomato) and 2-3 glasses of green tea for about 2 months to integrate the controlled basic diet. Some indicators of the oxidative stress were measured in the plasma before and after the integration period. The integration of a basic diet with supplements of fruit, vegetables and green tea turned out to be able in increasing both plasmatic total antioxidant capacity and endogenous antioxidant levels and to reduce the lipid peroxidation of the membranes, suggesting a reduction of the oxidative stress. These data suggest that an adequate supplement of antioxidants can prevent oxidative stress and correlated pathologies.

  15. Modeling for Green Supply Chain Evaluation

    Directory of Open Access Journals (Sweden)

    Elham Falatoonitoosi

    2013-01-01

    Full Text Available Green supply chain management (GSCM has become a practical approach to develop environmental performance. Under strict regulations and stakeholder pressures, enterprises need to enhance and improve GSCM practices, which are influenced by both traditional and green factors. This study developed a causal evaluation model to guide selection of qualified suppliers by prioritizing various criteria and mapping causal relationships to find effective criteria to improve green supply chain. The aim of the case study was to model and examine the influential and important main GSCM practices, namely, green logistics, organizational performance, green organizational activities, environmental protection, and green supplier evaluation. In the case study, decision-making trial and evaluation laboratory technique is applied to test the developed model. The result of the case study shows only “green supplier evaluation” and “green organizational activities” criteria of the model are in the cause group and the other criteria are in the effect group.

  16. Environmental Concerns, Environmental Policy and Green Investment.

    Science.gov (United States)

    Gao, Xuexian; Zheng, Haidong

    2017-12-13

    Environmental regulators often use environmental policy to induce green investment by firms. However, if an environmental policy fails to exert a long-run effect on regulating the economic agents' behavior, it may be more reasonable to think of the firm as the leader in the game, since the investment in green technology is usually a strategic decision. In this paper, we consider a three-stage Stackelberg game to address the interaction between a profit-maximizing firm (Stackelberg leader) facing emission-dependent demand, and the environmental regulator (Stackelberg follower). The firm decides on the green technology level in the first stage of the game based on its understanding of the regulator's profits function, especially an environmental concern that is introduced as an exogenous variable. In the current research, we show that high levels of the regulator's environmental concerns do not necessarily lead to the choice of green technology by the firm, and green investment level depends on the combined effects of the market and operational factors for a given level of the regulator's environmental concerns. The result also shows that increasing environmental awareness amongst the consumers is an effective way to drive the firm's green investment.

  17. In vitro neuroprotective properties of some commonly consumed green leafy vegetables in Southern Nigeria

    Directory of Open Access Journals (Sweden)

    E.E. Nwanna

    2016-03-01

    Full Text Available Green leafy vegetable is one of the major cuisines in Southern Nigeria and they are not only consumed for their palatability, but also for their nutritional and medicinal properties as reported in folklore. Notable among them are afang (Gnetum africanum, editan (Lasianthera africana and utazi (Gongronema latifolium. In this study, we investigated the effect of aqueous extracts from afang, editan and utazi leaves on cholinesterases [acetylcholinesterase (AChE and butyrylcholinesterase (BChE] and monoamine oxidase (MAO activities. Fe2+ chelating abilities were also determined as an assessment of their neuroprotective potentials in vitro. We also assayed for their total phenol contents while the constituent phenolics were characterized using high performance liquid chromatography coupled with diode array detector (HPLC-DAD. The results revealed that the extracts inhibited AChE, BChE and MAO activities and also chelated Fe2+ in concentration dependent manner. The HPLC-DAD characterization showed that gallic, caffeic and ellagic acids and rutin were the dominant phenolic compounds in the extracts; nevertheless, utazi had the highest distribution of identified phenolics while afang had the least. The ability of the aqueous extracts of the vegetables to inhibit key enzymes (AChE, BChE and MAO relevant to neurodegeneration, as well chelate metal ion could help suggest their possible neuroprotective properties. These vegetables could be use as dietary intervention in the management of neurodegenerative diseases such as Alzheimer's and Parkinson's diseases.

  18. A Hybrid Multiple Criteria Group Decision-Making Approach for Green Supplier Selection in the TFT-LCD Industry

    Directory of Open Access Journals (Sweden)

    Che-Wei Tsui

    2014-01-01

    Full Text Available The awareness of the need for environmental protection is increasing throughout the world. The focuses of green supplier selection are on considering environmental criteria and strengthening the competitiveness of the entire supply chain. The purpose of this study is to develop a green supplier selection procedure for the thin film transistor liquid crystal display (TFT-LCD industry using polarizer suppliers as an example. First, a decision framework for green supplier selection is developed based on literatures and the supplier audit forms provided by an anonymous flat panel display manufacturer in Taiwan. Then, a hybrid multiple criteria group decision-making (MCGDM method is proposed based on analytic hierarchy process (AHP, entropy, elimination and choice expressing the reality III (ELECTRE III, and the linear assignment method to assist the manufacturer in choosing among four polarizer suppliers. The final ranking results for green supplier selection and different opinions from each department are provided. An improvement report is suggested to enhance suppliers’ performance. For the evaluation procedure, most managers emphasize the importance of current capability and the capability of research and development. Furthermore, we found that the subsidiary supplier should improve quality control competence immediately to be considered as the potential candidate of primary supplier.

  19. Green Suppliers Performance Evaluation in Belt and Road Using Fuzzy Weighted Average with Social Media Information

    Directory of Open Access Journals (Sweden)

    Kuo-Ping Lin

    2017-12-01

    Full Text Available A decision model for selecting a suitable supplier is a key to reducing the environmental impact in green supply chain management for high-tech companies. Traditional fuzzy weight average (FWA adopts linguistic variable to determine weight by experts. However, the weights of FWA have not considered the public voice, meaning the viewpoints of consumers in green supply chain management. This paper focuses on developing a novel decision model for green supplier selection in the One Belt and One Road (OBOR initiative through a fuzzy weighted average approach with social media. The proposed decision model uses the membership grade of the criteria and sub-criteria and its relative weights, which consider the volume of social media, to establish an analysis matrix of green supplier selection. Then, the proposed fuzzy weighted average approach is considered as an aggregating tool to calculate a synthetic score for each green supplier in the Belt and Road initiative. The final score of the green supplier is ordered by a non-fuzzy performance value ranking method to help the consumer make a decision. A case of green supplier selection in the light-emitting diode (LED industry is used to demonstrate the proposed decision model. The findings demonstrate (1 the consumer’s main concerns are the “Quality” and “Green products” in LED industry, hence, the ranking of suitable supplier in FWA with social media information model obtained the difference result with tradition FWA; (2 OBOR in the LED industry is not fervently discussed in searches of Google and Twitter; and (3 the FWA with social media information could objectively analyze the green supplier selection because the novel model considers the viewpoints of the consumer.

  20. Traditionally used wild edible greens in the Aegean Region of Turkey

    Directory of Open Access Journals (Sweden)

    Yunus Dogan

    2012-12-01

    Full Text Available Turkey has the largest coastal area in the Mediterranean, possesses an extraordinarily rich flora, and a great traditional knowledge. This diversity of plants naturally affects the traditional use of plants and is reflected in the rich Turkish cuisine. Consequently, the Mediterranean Diet (whose typical components are wild greens constitutes one of the important elements of Turkish cuisine. For this reason, the aim of this study was to determine the consumption of wild edible green plants for the Aegean Region of Turkey and to establish the similarities to or differences from consumption in other regions and other cuisine in the Mediterranean Basin. This study compiles and evaluates the ethnobotanical data currently available. There were 111 taxa that were identified as wild edible greens in the study area belonging to 26 different families. Asteraceae (21 taxa were the most commonly consumed as food. It was followed by Boraginaceae with 19 taxa, Apiaceae with 15 taxa and Lamiaceae with 7 taxa, respectively. Rumex and Erodium were the most represented genera with 4 species. Tamus communis and Asparagus acutifolius, Mediterranean elements and distributed in all of the Mediterranean Basin, are among the most widely consumed wild plants in the area. Wild edible plants are consumed in a variety of ways. The most common type of consumption (79 taxa was in salads. The fact that the majority of the plants used in the area are consumed in salads shows the close relationship between the local diet and the concept of the Mediterranean Diet. As a result, very promisingly, there is a renewed or increasing interest in consuming wild food plants as part of this diet.

  1. Metabolic profile in two physically active Inuit groups consuming either a western or a traditional Inuit diet

    Directory of Open Access Journals (Sweden)

    Thor Munch-Andersen

    2012-03-01

    Full Text Available Objectives: To evaluate the effect of regular physical activity on metabolic risk factors and blood pressure in Inuit with high BMI consuming a western diet (high amount of saturated fatty acids and carbohydrates with a high glycemic index. Study design: Cross sectional study, comparing Inuit eating a western diet with Inuit eating a traditional diet. Methods: Two physically active Greenland Inuit groups consuming different diet, 20 eating a traditional diet (Qaanaaq and 15 eating a western diet (TAB, age (mean (range; 38, (22–58 yrs, BMI; 28 (20–40 were subjected to an oral glucose tolerance test (OGTT, blood sampling, maximal oxygen uptake test, food interview/collection and monitoring of physical activity. Results: All Inuit had a normal OGTT. Fasting glucose (mmol/l, HbA1c (%, total cholesterol (mmol/l and HDL-C (mmol/l were for Qaanaaq women: 4.8±0.2, 5.3±0.1, 4.96±0.42, 1.34±0.06, for Qaanaaq men: 4.9±0.1, 5.7±0.1, 5.08±0.31, 1.28±0.09, for TAB women: 5.1±0.2, 5.3±0.1, 6.22±0.39, 1.86±0.13, for TAB men: 5.1±0.2, 5.3±0.1, 6.23±0.15, 1.60±0.10. No differences were found in systolic or diastolic blood pressure between the groups. There was a more adverse distribution of small dense LDL-C particles and higher total cholesterol and HDL-C concentration in the western diet group. Conclusions: Diabetes or impaired glucose tolerance was not found in the Inuit consuming either the western or the traditional diet, and this could, at least partly, be due to the high amount of regular daily physical activity. However, when considering the total cardio vascular risk profile the Inuit consuming a western diet had a less healthy profile than the Inuit consuming a traditional diet.

  2. Metabolic profile in two physically active Inuit groups consuming either a western or a traditional Inuit diet.

    Science.gov (United States)

    Munch-Andersen, Thor; Olsen, David B; Søndergaard, Hans; Daugaard, Jens R; Bysted, Anette; Christensen, Dirk L; Saltin, Bengt; Helge, Jørn W

    2012-03-19

    To evaluate the effect of regular physical activity on metabolic risk factors and blood pressure in Inuit with high BMI consuming a western diet (high amount of saturated fatty acids and carbohydrates with a high glycemic index). Cross sectional study, comparing Inuit eating a western diet with Inuit eating a traditional diet. Two physically active Greenland Inuit groups consuming different diet, 20 eating a traditional diet (Qaanaaq) and 15 eating a western diet (TAB), age (mean (range)); 38, (22-58) yrs, BMI; 28 (20-40) were subjected to an oral glucose tolerance test (OGTT), blood sampling, maximal oxygen uptake test, food interview/collection and monitoring of physical activity. All Inuit had a normal OGTT. Fasting glucose (mmol/l), HbA1c (%), total cholesterol (mmol/l) and HDL-C (mmol/l) were for Qaanaaq women: 4.8±0.2, 5.3±0.1, 4.96±0.42, 1.34±0.06, for Qaanaaq men: 4.9±0.1, 5.7±0.1, 5.08±0.31, 1.28±0.09, for TAB women: 5.1±0.2, 5.3±0.1, 6.22±0.39, 1.86±0.13, for TAB men: 5.1±0.2, 5.3±0.1, 6.23±0.15, 1.60±0.10. No differences were found in systolic or diastolic blood pressure between the groups. There was a more adverse distribution of small dense LDL-C particles and higher total cholesterol and HDL-C concentration in the western diet group. Diabetes or impaired glucose tolerance was not found in the Inuit consuming either the western or the traditional diet, and this could, at least partly, be due to the high amount of regular daily physical activity. However, when considering the total cardio vascular risk profile the Inuit consuming a western diet had a less healthy profile than the Inuit consuming a traditional diet.

  3. Three Essays Identifying Consumer Behavior by Groups

    Science.gov (United States)

    Holmgren, Mark Andrew

    2010-01-01

    This dissertation examines consumer behavior in different markets. Six different types of Utah snow skiers, namely, half day, local, multiday, college and K-12 students, and season ticket holders, are analyzed in the first paper to determine their demand response to changes in prices, income, weather, transportation costs, and particular days. A…

  4. Green Care: a Conceptual Framework. A Report of the Working Group on the Health Benefits of Green Care

    OpenAIRE

    Berget, B.; Braastad, B.; Burls, A.; Elings, M.; Hadden, Y.; Haigh, R.; Hassink, J.; Haubenhofer, D.K.

    2010-01-01

    Green Care’ is a range of activities that promotes physical and mental health and well-being through contact with nature. It utilises farms, gardens and other outdoor spaces as a therapeutic intervention for vulnerable adults and children. Green care includes care farming, therapeutic horticulture, animal assisted therapy and other nature-based approaches. These are now the subject of investigation by researchers from many different countries across the world.

  5. The Effect of Quality Attributes on Visiting Consumers’ Patronage Intentions of Green Restaurants

    Directory of Open Access Journals (Sweden)

    Yi Shan Yu

    2018-04-01

    Full Text Available Green consumption has become increasingly popular. More and more green restaurants are entering the market. The development of mobile Internet and the application of location-based services leads customers to easily visit several restaurants before making choice. Retaining a visiting customer is very important to green restaurants in the mobile Internet era. This paper develops a theoretical model to explore how the food-related, service-related and ambiance-related attributes of green restaurants influence the confirmation of expectations regarding restaurant quality and subsequent patronage intentions of visiting consumers in the context of location-based recommendations. The theoretical model is tested using the partial least squares method. The results show that the confirmation of expectations of food quality is determined by food presentation, variety and freshness; the confirmation of expectations of service quality is determined by employees and service; and the confirmation of expectations of ambiance quality is determined by cleanliness, design and décor, in terms of a positive effect on the patronage intention of visiting consumers of green restaurants making use of location-based recommendations. Finally, theoretical and practical implications are discussed.

  6. Green Frame Aggregation Scheme for IEEE 802.11n Networks

    KAUST Repository

    Alaslani, Maha S.

    2015-01-01

    In this thesis, a novel Green Frame Aggregation (GFA) scheduling scheme has been proposed and evaluated. GFA optimizes the aggregate size based on channel quality in order to minimize the consumed energy

  7. Salient beliefs about eating and buying dark green vegetables as told by Mid-western African–American women☆

    Science.gov (United States)

    Sheats, Jylana L.; Middlestadt, Susan E.

    2013-01-01

    Vegetables in the dark green group are the most nutritious, yet intake is low. Studies suggest that an increase in fruit and vegetables may improve diet-related health outcomes of African Americans. The aim of this exploratory study was to use the Reasoned Action Approach (RAA) to qualitatively assess salient, top-of-the-mind, beliefs (consequences, circumstances and referents) about eating and buying more dark green leafy vegetables each week over the next 3 months. Adult (n = 30), Midwestern African–American women, who buy and prepare food for their household participated in a face-to-face salient belief elicitation. A content analysis of verbatim text and a descriptive analysis were conducted. Findings suggest that the RAA can be used to identify salient consequences, circumstances and referents about eating and buying more dark green leafy vegetables. The use of the RAA allowed for the extraction of specific beliefs that may aid in the development of nutrition education programs that consider the varying priorities, motivators and barriers that subgroups within the population have in regard to buying and consuming dark green leafy vegetables. PMID:23415980

  8. Probabilistic risk assessment of exposure to leucomalachite green residues from fish products.

    Science.gov (United States)

    Chu, Yung-Lin; Chimeddulam, Dalaijamts; Sheen, Lee-Yan; Wu, Kuen-Yuh

    2013-12-01

    To assess the potential risk of human exposure to carcinogenic leucomalachite green (LMG) due to fish consumption, the probabilistic risk assessment was conducted for adolescent, adult and senior adult consumers in Taiwan. The residues of LMG with the mean concentration of 13.378±20.56 μg kg(-1) (BFDA, 2009) in fish was converted into dose, considering fish intake reported for three consumer groups by NAHSIT (1993-1996) and body weight of an average individual of the group. The lifetime average and high 95th percentile dietary intakes of LMG from fish consumption for Taiwanese consumers were estimated at up to 0.0135 and 0.0451 μg kg-bw(-1) day(-1), respectively. Human equivalent dose (HED) of 2.875 mg kg-bw(-1) day(-1) obtained from a lower-bound benchmark dose (BMDL10) in mice by interspecies extrapolation was linearly extrapolated to oral cancer slope factor (CSF) of 0.035 (mgkg-bw(-1)day(-1))(-1) for humans. Although, the assumptions and methods are different, the results of lifetime cancer risk varying from 3×10(-7) to 1.6×10(-6) were comparable to those of margin of exposures (MOEs) varying from 410,000 to 4,800,000. In conclusions, Taiwanese fish consumers with the 95th percentile LADD of LMG have greater risk of liver cancer and need to an action of risk management in Taiwan. Copyright © 2013 Elsevier Ltd. All rights reserved.

  9. Uncovering consumers' political intentions and values when buying and consuming organic food products

    DEFF Research Database (Denmark)

    Grünbaum, Niels Nolsøe; Stenger, Marianne

    2015-01-01

    consumers’ value system? Further, what are the key motives for buying and consuming organic food products? A case study was undertaken. The unit of analysis constituted 12 high users of organic food products. The empirical data was gathered and analysed by utilizing Reynolds and Gutman’s laddering technique......Little is known about the underlying motivations for buying and consuming ethical, green and organic products. Thus, how can we understand this specific type of consumption? This paper aims to enlighten this knowledge gap. More specifically, how can we systematize and understand the political....... The results revealed that the purposive selected informants activate different cognitive structures (i.e. values) for identical attributes and consequences when buycotting organic food. Hence, some of the informants’ buycott organic food for personal well-being or for family related reasons (i.e. health...

  10. Study on Marketing Strategy of Rural Tourism and Green Food: A Customer Value Perspective

    OpenAIRE

    Hui Song

    2015-01-01

    In recent years, rural tourism increase fast and has a significant impact on the rural economy. At the same time, rural tourism drives the consumption of agricultural products, especially the green food. In this study, we make comprehensively analysis on green food consumer behavior based on brand relationship, the result shows that: gender, age, income, security concerns, logo, cognition, willingness are significant influences on green food consumption and occupation, education, environmenta...

  11. THE PERCEPTION ON ECOLOGICAL PRODUCTS – A RESEARCH ON THE URBAN CONSUMER

    Directory of Open Access Journals (Sweden)

    Tanase Laura Daniela

    2012-07-01

    Full Text Available This paper is about the consumers of organic products. The work is important because in Romania, although consumption data show a small percentage consumption of organic products, in words it is still high. The difference consists between the definition and the perception of the concept of ecological products in respondents’ eye. This work aims to study the consumer perception of such niche products from a narrow perspective and that of products certified or not. Trying to prove that there are differences in behaviour between the two groups. Problem arising in this field is that there are many concepts of period of environmentally-friendly. Marketing and criterion by which to do all the market report shows green products from the point of view as they are legal certificates. Only that in Romania, there are two different segments of shoppers. Those who buy green products certified and those who buy green products certified. These latter, which many call the peasant market supplies, are an interesting group of future investigation for this type of sale. This paper comes as a complete research done in this market and brings attention to a new variable of analysis for motivational research. This research is an exploratory research that proposed method is very common in research of this kind. We held three focus group meetings divided by a selection questionnaire. The first group of 7 persons included only persons who have declared that they have bought certified products and the second group of 9 persons included only people who bought uncertified products. The third group also of 9 persons included people in both categories. So we could identify what some say about others when they are face to face and also when they are not. The results are as expected. We can say says there difference between the two groups in terms of motivation choosing those types of products, the same reasons are for buyers and their family, taste and the appearance of

  12. A review of international green power markets: recent experience, trends, and market drivers

    OpenAIRE

    Bird, Lori; Wüstenhagen, Rolf; Aabakken, Jorn

    2002-01-01

    Green power marketing-the act of differentially selling electricity generated wholly or in part from renewable sources-has emerged in more than a dozen countries around the world. Almost two million customers worldwide buy green power today. This paper reviews green power marketing activity in Australia, Canada, Japan, the US, and in a number of countries in Europe to gain an understanding of consumer demand for electricity generated from renewable sources. It also examines key factors that i...

  13. Clustering the Consumers According to Their Environmental Concern: A Study In the Turkish Market

    OpenAIRE

    Ahu Ergen; Filiz Bozkurt; Caner Giray

    2014-01-01

    The consumption of natural resources and environmental pollution is still one of our planets most serious problems. Accordingly, the number of consumers who are worried about diminishing natural resources is increasing rapidly. Knowing more about these consumers will give companies the opportunity to define their strategies appropriately. The objective of this study is to profile consumers regarding environmental concern and green buying behavior. Three distinct clusters are identified and th...

  14. Elementary Introduction to the Green Management of the Construction in Whole Process

    Science.gov (United States)

    Na), Wu Y. N.(Yun; Yu), Yan H. Y.(Hong; Jun), Huang Z. J.(Zhi

    Construction industries consume more energy resources than necessary. it is essential to establish a management system with all pollution problems resolved to construct green buildings. By applying the theory of whole life cycle, this paper divides the whole process of construction into four sub-phases, which will also be subdivided into more concrete working procedures. Based on this, a systematic framework is promoted for the green management of the construction, especially and creatively, considering the green aims as important as the traditional three aims-"quality aim, schedule aim and cost aim". This framework, adhering to the integration idea-"customers first, whole optimal", regards the green control and workflow as an organic whole in order to build green, sustainable and healthy architecture, and then provide a perfect guide and reference to the green management.

  15. Environmental Concerns, Environmental Policy and Green Investment

    Directory of Open Access Journals (Sweden)

    Xuexian Gao

    2017-12-01

    Full Text Available Environmental regulators often use environmental policy to induce green investment by firms. However, if an environmental policy fails to exert a long-run effect on regulating the economic agents’ behavior, it may be more reasonable to think of the firm as the leader in the game, since the investment in green technology is usually a strategic decision. In this paper, we consider a three-stage Stackelberg game to address the interaction between a profit-maximizing firm (Stackelberg leader facing emission-dependent demand, and the environmental regulator (Stackelberg follower. The firm decides on the green technology level in the first stage of the game based on its understanding of the regulator’s profits function, especially an environmental concern that is introduced as an exogenous variable. In the current research, we show that high levels of the regulator’s environmental concerns do not necessarily lead to the choice of green technology by the firm, and green investment level depends on the combined effects of the market and operational factors for a given level of the regulator’s environmental concerns. The result also shows that increasing environmental awareness amongst the consumers is an effective way to drive the firm’s green investment.

  16. Consumer behavior research

    OpenAIRE

    Hašková, Lucie

    2010-01-01

    The major part of this work is a consumer behavior research in process of buying christmas presents. The goal of this work is to describe a consumer behavior of Prague's customers in process of buying christmas presents, also describe a a consumer behavior of different age and social groups, as well as the difference between men and women.

  17. A review of international green power markets: recent experience, trends, and market drivers

    International Nuclear Information System (INIS)

    Bird, L.; Aabakken, J.; Wuestenhagen, R.

    2002-01-01

    Green power marketing-the act of differentially selling electricity generated wholly or in part from renewable sources - has emerged in more than a dozen countries around the world. Almost two million customers worldwide buy green power today. This paper reviews green power marketing activity in Australia, Canada, Japan, the US, and in a number of countries in Europe to gain an understanding of consumer demand for electricity generated from renewable sources. It also examines key factors that influence market penetration of green power products, such as product designs, pricing, incentives, marketing strategies, policies, and product certification.(author)

  18. The Effect of Isomaltulose Together with Green Tea on Glycemic Response and Antioxidant Capacity: A Single-Blind, Crossover Study in Healthy Subjects.

    Science.gov (United States)

    Suraphad, Passakorn; Suklaew, Phim On; Ngamukote, Sathaporn; Adisakwattana, Sirichai; Mäkynen, Kittana

    2017-05-06

    Isomaltulose, a naturally-occurring isomer of sucrose, is commonly used as an alternative sweetener in foods and beverages. The goal of this study was to determine the effect of isomaltulose together with green tea on postprandial plasma glucose and insulin concentration, as well as antioxidant capacity in healthy subjects. In a randomized, single-blind, crossover study, 15 healthy subjects (eight women and seven men; ages 23.5 ± 0.7 years; with body mass index of 22.6 ± 0.4 kg/m²) consumed five beverages: (1) 50 g sucrose in 400 mL water; (2) 50 g isomaltulose in 400 mL of water; (3) 400 mL of green tea; (4) 50 g sucrose in 400 mL of green tea; and (5) 50 g isomaltulose in 400 mL of green tea. Incremental area under postprandial plasma glucose, insulin, ferric reducing ability of plasma (FRAP) and malondialdehyde (MDA) concentration were determined during 120 min of administration. Following the consumption of isomaltulose, the incremental 2-h area under the curve (AUC 0-2 h ) indicated a higher reduction of postprandial glucose (43.4%) and insulin concentration (42.0%) than the consumption of sucrose. The addition of green tea to isomaltulose produced a greater suppression of postprandial plasma glucose (20.9%) and insulin concentration (37.7%). In accordance with antioxidant capacity, consumption of sucrose (40.0%) and isomaltulose (28.7%) caused the reduction of green tea-induced postprandial increases in FRAP. A reduction in postprandial MDA after drinking green tea was attenuated when consumed with sucrose (34.7%) and isomaltulose (17.2%). In conclusion, green tea could enhance the reduction of postprandial glucose and insulin concentration when consumed with isomaltulose. In comparison with sucrose, isomaltulose demonstrated less alteration of plasma antioxidant capacity after being consumed with green tea.

  19. Good prospects for green energy in Romania

    Directory of Open Access Journals (Sweden)

    Mariana Papatulica

    2013-05-01

    Full Text Available EU has to attain the strategic objectives for 2020: 20% of energy from renewable sources, cutting the emissions of greenhouse gases by 20% and diminishing the dependence on imported fuels, that is why in the last years European Commission has decided that MS should increase the flexibility of programs to promote green energy and cut subsidies. Although wind and solar energy have become more competitive in terms of cost in the last two decades, many production technologies need to be improved, also storage and transport capacities. Romania has an important potential of renewable energy resources and has introduced a functional mechanism for supporting their development based on a system of mandatory quotas for electricity, combined with trading a number of green certificates, but all the costs are transferred to the consumers.This system may carry an overcompensation for the investors and also an excessive burden on the consumers. Most investments were made in wind and hydro, the fewest in solar and biomass. Market liberalization may create more competition and stimulate the investments in different renewable resources.

  20. A comparative study of the effect of green tea and sour tea on blood pressure and lipid profile in healthy adult men

    Directory of Open Access Journals (Sweden)

    Marzieh Kafeshani

    2017-06-01

    Full Text Available BACKGROUND: Cardiovascular diseases (CVD are a set of metabolic disorders affecting heart and blood vessels. Green tea and sour tea (Hibiscus sabdariffa L. have attracted significant attention recently due to their high popularity, nutrient profile and therapeutic effects. The aim of the present study was to compare the effects of green tea and sour tea supplementation on blood pressure and lipid profile in healthy adult men. METHODS: This randomized, double-blind, placebo-controlled trial included 54 healthy adult men. The participants were randomly assigned to two intervention groups receiving 450 mg green tea or sour tea and one placebo group which consumed 450 mg placebo (maltodextrin for 6 weeks. Blood pressure, lipid profile, dietary intake and physical activity were measured pre- and post-intervention and compared. RESULTS: After 6 weeks of intervention, sour tea supplementation led to a significant decrease in systolic blood pressure (SBP compared with the placebo group. However, we faild to find any significant difference in SBP between green tea and control groups. Also, no significant changes were observed in diastolic blood pressure (DBP and lipid profile between the three groups. In comparison with baseline, there was a significant increase in the mean level of serum high-density lipoprotein cholesterol (HDL-C in green tea and sour tea groups. Also, the interventions resulted in significant decrease in the mean levels of serum total cholesterol (TC and low-density lipoprotein cholesterol (LDL-C and DBP in the sour tea group compared with the pre-intervention value. CONCLUSION: On the basis of our findings, sour tea supplementation led to decreased SBP in healthy men compared with the placebo, but there was no significant difference between their effects on DBP and lipid profile. 

  1. Green tea and its major polyphenol EGCG increase the activity of oral peroxidases.

    Science.gov (United States)

    Narotzki, Baruch; Levy, Yishai; Aizenbud, Dror; Reznick, Abraham Z

    2013-01-01

    Oral peroxidases (OPO) consist mainly of salivary peroxidase and myeloperoxidase and are involved in oral defense mechanisms. Salivary peroxidase is synthesized and secreted by salivary glands, whereas myeloperoxidase is found in polymorphonuclear leukocytes, which migrate into the oral cavity at gingival crevices. Green tea is the world's second most popular drink after water. Polyphenols are the most biologically active group of tea components. The purpose of our study was to elucidate the interaction between green tea & EGCG (Epigallocatechin 3-gallate), its main polyphenol and OPO. In previous studies we have shown that elderly trained people who drink green tea for 3 months, have a higher level of OPO activity compared to non-drinkers. Thus, we decided to extend our project in order to understand the above observations by studying the interaction of green tea and OPO both in vitro and in vivo. Addition of green tea and black tea infusions (50 μl/ml) and EGCG (50 μM) to saliva, resulted in a sharp rise of OPO activity +280% (p = 0.009), 54% (p = 0.04) and 42% (p = 0.009), respectively. The elevation of OPO activity due to addition of green tea and EGCG was in a dose dependent manner: r = 0.91 (p = 0.001) and r = 0.637 (p = 0.019), respectively. Also, following green tea infusion mouth rinsing, a rise of OPO activity was observed: +268% (p = 0.159). These results may be of great clinical importance, as tea consumer's oral epithelium may have better protection against the deleterious effects of hydroxyl radicals, produced by not removed hydrogen peroxides in the presence of metal ions. Higher OPO activity upon green tea drinking may provide an extra protection against oxidative stress in the oral cavity.

  2. The identification of an homogenous critical group using statistical extreme-value theory: application to laverbread consumers and the Windscale effluent discharges

    International Nuclear Information System (INIS)

    Beach, S.

    1974-04-01

    The International Commission of Radiological Protection states that a critical group should be representative of those individuals in the population expected to receive the highest dose. The appropriate dose limit should then be applied to the mean dose of this group. The edible seaweed Porphyra (laverbread) has been identified as the link in the critical exposure pathway limiting discharges of controlled low-level radioactive liquid waste from Windscale. The frequency distributions of the largest values of samples of 10, 20, 30, 40 and 50 male and female, child and adult consumers of laverbread are determined from the parent distributions by Monte Carlo sampling methods. From these results the extreme-value distribution of adult males of samples of 30 is taken to be a good estimate of the critical group, from which the median consumption rate of laverbread consumed per day is 55 g. The annual collective organ dose delivered to the lower large intestine of the total laverbread consumer group is estimated to be 266 man-rem. (author)

  3. Multiplex real-time PCR SYBR Green for detection and typing of group III Clostridium botulinum.

    Science.gov (United States)

    Anniballi, Fabrizio; Auricchio, Bruna; Delibato, Elisabetta; Antonacci, Monia; De Medici, Dario; Fenicia, Lucia

    2012-01-27

    Clostridium botulinum type C and type D belonging to the group III organisms, are mainly responsible for animal botulism outbreaks. Clinical signs alone are often insufficient to make a diagnosis of botulism and a laboratory confirmation is required. Laboratory confirmation can be performed by demonstrating the presence of botulinum neurotoxins in serum, gastrointestinal contents, liver, wound of sick or dead animals, or by demonstrating the presence of C. botulinum in gastrointestinal contents, liver, and wound. Demonstration of spores in gastrointestinal contents or tissue of animals with clinical signs indicative of botulism reinforces the clinical diagnosis. With the aim of detecting and typing C. botulinum group III organisms, a multiplex real-time PCR SYBR Green was developed and in-house validated. Selectivity, limit of detection, relative accuracy, relative specificity, relative sensitivity, and repeatability of the method were investigated. The multiplex real-time PCR SYBR green used showed a 100% selectivity, 100% relative accuracy, 100% relative specificity, 100% relative sensitivity and a limit of detection of 277 and 580 DNA copies for C. botulinum type C and C. botulinum type D, respectively. The method reported here represents a suitable tool for laboratory diagnosis of type C and D botulism and for testing a large number of samples collected during the animal botulism surveillance and prevention activities. Copyright © 2011 Elsevier B.V. All rights reserved.

  4. The promotional impacts of green power products on renewable energy sources: direct and indirect eco-effects

    International Nuclear Information System (INIS)

    Markard, Jochen; Truffer, Bernhard

    2006-01-01

    Green power products may be seen as a means of fostering renewable energy sources because they create and channel consumer demand for environmentally sound power generation. They can therefore be evaluated on a par with other support instruments regarding their effectiveness to connect new capacity to the grid. Apart from this direct effect however, green power products confer a much more active role for customers and utilities. Thus, learning processes, which foster eco-oriented decisions beyond the construction of new renewable generation capacity, may be induced. In the present paper, we provide an encompassing review of the ecological consequences of green electricity products. We examine the direct eco-effects by comparing five European countries in their endeavor to increase electricity generation from renewable energy. The results show that the impact of green power on increasing renewable generation capacity is rather limited. In a second step, we analyze the contribution of green power in stimulating eco-oriented learning. It turns out that green power has particular potential in facilitating simultaneous learning processes involving power producers, traders, suppliers and consumers. We conclude that green electricity can be a crucial complement to governmental energy policies in the mid term. A precondition for reaping this potential is the careful policy design to create synergies in the interaction of regulatory support schemes and the green power market

  5. Investigating the types of value and cost of green brands

    DEFF Research Database (Denmark)

    Papista, Erifili; Krystallis Krontalis, Athanasios

    2013-01-01

    development with green brands. The CV framework adopted here may provide practitioners with knowledge on the value and sacrifice factors, as well as the dimensions of RQ that are the most important in targeting green consumers and designing relationship marketing strategies. The article also fulfils......This conceptual article applies the customer value (CV) concept in the context of green marketing aiming to provide insights on the factors that motivate and/ or hinder the development of consumer–green brand relationships. The article draws upon existing literature on the streams of CV......, relationship marketing and environmental behaviour and synthesises relevant findings to propose an integrated conceptual framework entailing all identified types of value and cost, psychographic characteristics, as well as dimensions of relationship quality (RQ) and loyalty. Furthermore, it addresses existing...

  6. Green Transformational Leadership and Green Performance: The Mediation Effects of Green Mindfulness and Green Self-Efficacy

    Directory of Open Access Journals (Sweden)

    Yu-Shan Chen

    2014-09-01

    Full Text Available No prior literature explores the influence of green transformational leadership on green performance, thus, this study develops a novel research framework to fill the research gap. This study investigates the influence of green transformational leadership on green performance and discusses the mediation effects of green mindfulness and green self-efficacy by means of structural equation modeling (SEM. The results indicate that green transformational leadership positively influences green mindfulness, green self-efficacy, and green performance. Moreover, this study demonstrates that the positive relationship between green transformational leadership and green performance is partially mediated by the two mediators: green mindfulness and green self-efficacy. It means that green transformational leadership can not only directly affect green performance positively but also indirectly affect it positively through green mindfulness and green self-efficacy. Therefore, firms need to raise their green transformational leadership, green mindfulness, and green self-efficacy to increase their green performance.

  7. Trends in Utility Green Pricing Programs (2004)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, L.; Brown, E.

    2005-10-01

    In the early 1990s, only a handful of utilities offered their customers a choice of purchasing electricity generated from renewable energy sources. Today, nearly 600 utilities in regulated electricity markets--or almost 20% of all utilities nationally--provide their customers a "green power" option. Because some utilities offer programs in conjunction with cooperative associations or other publicly owned power entities, the number of distinct programs totals about 125. Through these programs, more than 40 million customers spanning 34 states have the ability to purchase renewable energy to meet some portion or all of their electricity needs--or make contributions to support the development of renewable energy resources. Typically, customers pay a premium above standard electricity rates for this service. This report presents year-end 2004 data on utility green pricing programs, and examines trends in consumer response and program implementation over time. The data in this report, which were obtained via a questionnaire distributed to utility green pricing program managers, can be used by utilities as benchmarks by which to gauge the success of their green power programs.

  8. Trends in Utility Green Pricing Programs (2005)

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Brown, Elizabeth [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2006-10-01

    In the early 1990s, only a handful of utilities offered their customers a choice of purchasing electricity generated from renewable energy sources. Today, more than 600 utilities—or about 20% of all utilities nationally—provide their customers a “green power” option. Because some utilities offer programs in conjunction with cooperative associations or other publicly owned power entities, the number of distinct programs totals more than 130. Through these programs, more than 50 million customers have the ability to purchase renewable energy to meet some portion or all of their electricity needs—or make contributions to support the development of renewable energy resources. Typically, customers pay a premium above standard electricity rates for this service. This report presents year-end 2005 data on utility green pricing programs, and examines trends in consumer response and program implementation over time. The data in this report, which were obtained via a questionnaire distributed to utility green pricing program managers, can be used by utilities to benchmark the success of their green power programs.

  9. The Green Marketing at Work: The Push-Pull Effects of the Green Communication Strategies

    OpenAIRE

    Victor Danciu

    2012-01-01

    The constant deterioration of the environment and the bad effects on the quality of life cause many challenges for the businesses, consumers and governments. These require a new philosophy of living and new solutions which must be incorporated in the concept of sustainable development. The goal of this paper is to outline the particular effects of putting into practice a new green marketing paradigm which should incorporate the sustainable development issue. We emphasize the contribution of t...

  10. Honey Mediated Green Synthesis of Nanoparticles: New Era of Safe Nanotechnology

    OpenAIRE

    Balasooriya, Eranga Roshan; Jayasinghe, Chanika Dilumi; Jayawardena, Uthpala Apekshani; Ruwanthika, Ranasinghe Weerakkodige Dulashani; Mendis de Silva, Rohini; Udagama, Preethi Vidya

    2017-01-01

    With the advent of nanotechnology, many related industries rapidly developed over the recent past. Generally, top-down and bottom-up approaches are the two major processes used to synthesize nanoparticles; most of these require high temperatures, vacuum conditions, and harsh/toxic chemicals. As a consequence, adverse effects impacted organisms including humans. Some synthesis methods are expensive and time-consuming. As a corollary, the concept of “green nanotechnology” emerged with the green...

  11. The trashing of Big Green

    International Nuclear Information System (INIS)

    Felten, E.

    1990-01-01

    The Big Green initiative on California's ballot lost by a margin of 2-to-1. Green measures lost in five other states, shocking ecology-minded groups. According to the postmortem by environmentalists, Big Green was a victim of poor timing and big spending by the opposition. Now its supporters plan to break up the bill and try to pass some provisions in the Legislature

  12. Consumer behavior in renewable electricity: Can branding in accordance with identity signaling increase demand for renewable electricity and strengthen supplier brands?

    International Nuclear Information System (INIS)

    Hanimann, Raphael; Vinterbäck, Johan; Mark-Herbert, Cecilia

    2015-01-01

    A higher percentage of energy from renewable resources is an important goal on many environmental policy agendas. Yet, the demand for renewable electricity in liberalized markets has developed much more slowly than the demand for other green products. To date, research has mainly examined the willingness to pay for renewable electricity, but limited research has been conducted on the motivations behind it. The concept of identity signaling has proven to play a significant role in consumer behavior for green products. However, (renewable) electricity in the Swedish residential market typically lacks two important drivers for identity signaling: visibility and product involvement. A consumer choice simulation among 434 Swedish households compared consumer choices for renewable electricity contracts. The results show a positive effect of identity signaling on the demand for renewable electricity and yield suggestions for increasing the share of renewable electricity without market distorting measures. This leads to implications for policymakers, electricity suppliers and researchers. - Highlights: • Low demand for renewable electricity contracts falls short of high market potential. • For this study a consumer choice simulation for electricity contracts was processed. • Higher visibility and involvement increases demand for green electricity contracts. • Branding that enables identity signaling contributes to green energy policy goals

  13. Belgian and Spanish consumption data and consumer handling practices for fresh fruits and vegetables useful for further microbiological and chemical exposure assessment.

    Science.gov (United States)

    Jacxsens, L; Ibañez, I Castro; Gómez-López, V M; Fernandes, J Araujo; Allende, A; Uyttendaele, M; Huybrechts, I

    2015-04-01

    A consumer survey was organized in Spain and Belgium to obtain consumption data and to gain insight into consumer handling practices for fresh vegetables consumed raw or minimally processed (i.e., heads of leafy greens, bell peppers, tomatoes, fresh herbs, and precut and packed leafy greens) and fruits to be consumed without peeling (i.e., apples, grapes, strawberries, raspberries, other berries, fresh juices, and precut mixed fruit). This information can be used for microbiological and/or chemical food safety research. After extensive cleanup of rough databases for missing and extreme values and age correction, information from 583 respondents from Spain and 1,605 respondents from Belgium (18 to 65 years of age) was retained. Daily intake (grams per day) was calculated taking into account frequency and seasonality of consumption, and distributions were obtained that can be used in quantitative risk assessment for chemical hazards with chronic effects on human health. Data also were recalculated to obtain discrete distributions of consumption per portion and the corresponding frequency of consumption, which can be used in acute microbiological risk assessment or outbreak investigations. The ranked median daily consumption of fruits and vegetables was similar in Spain and Belgium: apple > strawberry > grapes > strawberries and raspberries; and tomatoes > leafy greens > bell peppers > fresh herbs. However, vegetable consumption was higher (in terms of both portion and frequency of consumption) in Spain than in Belgium, whereas the opposite was found for fruit consumption. Regarding consumer handling practices related to storage time and method, Belgian consumers less frequently stored their fresh produce in a refrigerator and did so for shorter times compared with Spanish consumers. Washing practices for lettuce heads and packed leafy greens also were different. The survey revealed differences between these two countries in consumption and consumer handling practices

  14. Effects of Site and Cultivar on Consumer Acceptance of Pomegranate.

    Science.gov (United States)

    Chater, John M; Merhaut, Donald J; Jia, Zhenyu; Arpaia, Mary Lu; Mauk, Peggy A; Preece, John E

    2018-05-01

    Pomegranate (Punica granatum L.) is an important fruit in many cultures. The fruit and juice have risen in popularity as it was discovered that pomegranate has relatively high antioxidant activity compared to most other fruits. In this study, six cultivars were utilized to determine consumer acceptance compared to the industry standard, 'Wonderful,' which comprises 90% to 95% of commercial production in the United States. Fruit were sourced from 2 cultivar field trials, one in inland Riverside, California, and one in coastal Ventura County, California. Cultivars selected for the study included 'Eversweet,' 'Green Globe,' 'Haku Botan,' 'Loffani,' 'Phoenicia,' 'Wonderful,' and 'cv. 857,' an heirloom cultivar from Ventura County, CA, U.S.A. Pomegranate arils were subject to sensory evaluation by 87 untrained consumer panelists in late 2016. Panelists were given pomegranate arils and asked to score the samples using a 9-point Hedonic scale for the following fruit quality traits: aril color, sweetness, tartness, seed hardness, bitterness, and overall desirability. There were significant differences among cultivars for all traits assessed by the sensory panelists. There were differences in acceptance among consumers for 'Wonderful' depending on if it was grown on the coast versus inland, and consumers preferred inland- versus coastal-grown 'Wonderful.' 'Wonderful' pomegranate was associated with cultivars that consumers scored low on desirability for bitterness. Cultivars that scored well in overall desirability compared with 'Wonderful' were 'cv. 857,' 'Eversweet,' 'Green Globe,' and 'Phoenicia.' Consumer sensory panels are important to determine scientifically which cultivars are desired by the public. These panels allowed for the determination of which pomegranate cultivars are liked or disliked by consumers and why. If the pomegranate growers know the most desirable cultivars for consumers, they are more likely to adopt and plant them, thus potentially increasing the

  15. Toward a Green, Clean, and Resilient World for All : A World Bank Group Environment Strategy 2012 - 2022

    OpenAIRE

    World Bank Group

    2012-01-01

    The new environment strategy for the World Bank Group lays out an ambitious action agenda that seeks to respond to calls from our client countries for a new kind of development path, one that supports growth while focusing more on sustainability and ensuring that the environment is a key enabler for green, more-inclusive growth. This strategy recognizes the importance of our convening powe...

  16. Radurization : the consumer perspective

    International Nuclear Information System (INIS)

    Foster, J.W.

    1989-01-01

    A three part study in which a number of consumer groups were involved was conducted. The study examined the views of South African consumers concerning radurization. The results of the study are discussed and recommendations are made with regard to possible greater consumer acceptance of radurization in South Africa. 2 figs

  17. Perception Gaps on Food Additives among Various Groups in Korea: Food Experts, Teachers, Nutrition Teachers, Nongovernmental Organization Members, and General Consumers.

    Science.gov (United States)

    Kang, Hee-Jin; Kim, Suna; Lee, Gunyoung; Lim, Ho Soo; Yun, Sang Soon; Kim, Jeong-Weon

    2017-06-01

    The purpose of this study was to determine the perceptions and information needs of food experts, teachers, nutrition teachers, members of nongovernmental organizations, and general consumers concerning food additives. Questions in a survey format included perceptions, information needs, and preferred communication channels. The survey was conducted both off-line and on-line via e-mail and Google Drive in March 2015. The results indicated that most Korean consumers are concerned about the safety of using food additives in processed foods and do not recognize these additives as safe and useful materials as part of a modern diet. We also identified perception gaps among different groups regarding food additives. Nutrition teachers and members of nongovernmental organizations in Korea appeared to have a biased perception of food additives, which may cause general consumers to have a negative perception of food additives. The group of food experts did not have this bias. Governmental institutions must overcome the low confidence levels of various groups as an information provider about food additives. Based on the findings in this study, it will be possible to develop a strategy for risk communication about food additives for each group.

  18. Nutritional composition and flavonoid content of edible wild greens and green pies: a potential rich source and antioxidant nutrients in the Mediterranean diet

    NARCIS (Netherlands)

    Trichopoulou, A.; Vasilopoulou, E.; Hollman, P.C.H.; Chamalides, Ch.; Foufa, E.

    2000-01-01

    The traditional Greek diet is dominated by the high consumption of olive oil, fruit and vegetables. Antioxidants represent a common element in these foods and may be important mediators of the beneficial effect of this diet. Wild edible greens are frequently consumed throughout Greece. Seven edible

  19. Cheat Electricity? The Political Economy of Green Electricity Delivery on the Dutch Market for Households and Small Business

    Directory of Open Access Journals (Sweden)

    J. A. M. Hufen

    2016-12-01

    Full Text Available The European Commission’s renewable energy directive introduced a market-based Guarantees of Origin (GO-trade system that gives consumers the choice of buying “real” green energy. This has been successful, as the market share of Dutch households that buy green energy grew to 64% in 2015. However, societal organizations are dissatisfied with the green energy offered, categorizing it as “cheat” electricity. This article aims to solve this riddle of a successful product created under the GO-trade system but also heavily criticized. Research reveals a lively marketplace with buyers eager to buy green energy and energy producers offering a wide range of labels. Marketplace mechanisms are strongly influenced by political choices, and financial support for energy suppliers makes green energy a credible option. Societal groups, however, argue that the information provided is incomplete and misleading, that buying green energy does not impact positively on greenhouse gas reduction, and that better information and structural reform are required. The GO-trade system is strongly influenced by member states’ national energy politics. Societal organizations have helped to optimize the implementation of the GO-trade system in the Netherlands, but they are not expected to be able to support the creation of a level playing field in which an optimal GO-trade system will flourish.

  20. Three empirical essays on consumer behavior related to climate change and energy

    Science.gov (United States)

    Jacobsen, Grant Douglas

    This dissertation consists of three essays. All of the chapters address a topic in the area of household and consumer behavior related to climate change or energy. The first chapter is titled "The Al Gore Effect: An Inconvenient Truth and Voluntary Carbon Offsets". This chapter examines the relationship between climate change awareness and household behavior by testing whether Al Gore's documentary An Inconvenient Truth caused an increase in the purchase of voluntary carbon offsets. The analysis shows that in the two months following the film's release, zip codes within a 10-mile radius of a zip code where the film was shown experienced a 50 percent relative increase in the purchase of voluntary carbon offsets. The second chapter is titled "Are Building Codes Effective at Saving Energy? Evidence from Residential Billing Data in Florida". The analysis shows that Florida's energy-code change that took effect in 2002 is associated with a 4-percent decrease in electricity consumption and a 6-percent decrease in natural-gas consumption in Gainesville, FL. The estimated private payback period for the average residence is 6.4 years and the social payback period ranges between 3.5 and 5.3 years. The third chapter in this dissertation is titled "Do Environmental Offsets Increase Demand for Dirty Goods? Evidence from Residential Electricity Demand". This study evaluates the relationship between green products and existing patterns of consumer behavior by examining the relationship between household enrollment in a green electricity program and consumption of residential electricity. The results suggest there are two different types of green consumers. One type makes a small monthly donation and partially views the donation as a substitute for a previously existing pattern of green behavior, in this case, energy conservation. The other type makes a larger monthly donation and views the donation as a way to make strictly additional improvements in environmental quality.

  1. A green profitability framework to quantify the impact of green supply chain management in South Africa

    Directory of Open Access Journals (Sweden)

    Nandie Coetzee

    2016-10-01

    Full Text Available Background: The greenhouse gas emissions of South Africa are the largest contribution by a country in the African continent. If the carbon emissions are not reduced, they will continue to grow exponentially. South Africa’s emissions are placed in the top 20 in the world when considering per capita emissions. Objectives: The aim of the research article was to investigate how the impact of implementing environmental initiatives on business profitability and sustainability can best be quantified in a South African business. Method: Various methods, theories and best practices were researched to aid in the development of the green business profitability framework. This framework was applied to two case studies in different areas of the supply chain of a South African fast-moving consumer goods business. Results: Results indicated that the green profitability framework can be used successfully to quantify both the environmental and profitability impact of green supply chain initiatives. The framework is therefore more suitable for the South African company than other existing frameworks in the literature because of its ability to quantify both profitability and sustainability in short- and long-term planning scenarios. Conclusion: The results from the case studies indicated that the green business profitability framework enabled the tracking of environmental initiatives back to logistics operations and profitability, which makes it easier to understand and implement. The developed framework also helped to link the carbon emissions to source, and to translate green supply chain actions into goals.

  2. Can green solvents be alternatives for thermal stabilization of collagen?

    Science.gov (United States)

    Mehta, Ami; Rao, J Raghava; Fathima, Nishter Nishad

    2014-08-01

    "Go Green" campaign is gaining light for various industrial applications where water consumption needs to be reduced. To resolve this, industries have adopted usage of green, organic solvents, as an alternative to water. For leather making, tanning industry consumes gallons of water. Therefore, for adopting green solvents in leather making, it is necessary to evaluate its influence on type I collagen, the major protein present in the skin matrix. The thermal stability of collagen from rat tail tendon fiber (RTT) treated with seven green solvents namely, ethanol, ethyl lactate, ethyl acetate, propylene carbonate, propylene glycol, polyethylene glycol-200 and heptane was determined using differential scanning calorimetry (DSC). Crosslinking efficiency of basic chromium sulfate and wattle on RTT in green solvents was determined. DSC thermograms show increase in thermal stability of RTT collagen against heat with green solvents (>78°C) compared to water (63°C). In the presence of crosslinkers, RTT demonstrated thermal stability >100°C in some green solvents, resulting in increased intermolecular forces between collagen, solvent and crosslinkers. The significant improvement in thermal stability of collagen potentiates the capability of green solvents as an alternative for water. Copyright © 2014 Elsevier B.V. All rights reserved.

  3. Status and Trends in the U.S. Voluntary Green Power Market (2012 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J.; Nicholas, T.

    2013-10-01

    Voluntary green power markets are those in which consumers and institutions voluntarily purchase renewable energy to match their electricity needs. Voluntary action provides a revenue stream for renewable energy projects and raises consumer awareness of the benefits of renewable energy. These markets continued to exhibit growth and stimulate renewable energy development in 2012. This paper reviews the voluntary market and identifies market trends.

  4. At Home with Sustainability: From Green Default Rules to Sustainable Consumption

    Directory of Open Access Journals (Sweden)

    Lara Anne Hale

    2018-01-01

    Full Text Available Although it is often assumed that default rules affect change without awareness, this paper suggests that contrast with the default and transition into conscious adoption of the default design may be the starting point to establish long-term changes in consumer behavior. Despite the rooting of default rules in subconscious decision-making, this research finds that, ultimately, awareness drives the demand necessary for the creation of sustainable consumption. Whereas direct appeal to individuals has a disappointing level of influence on sustainability choices, it is understood that green consumers do come from somewhere. Green default rules offer interesting prospects for sidestepping the drawbacks of direct marketing to individuals. Under green default rules, behavior is guided by a default, such as utilities automatically sending customers renewables-sourced instead of fossil-fuel-based energy. To act otherwise requires additional effort and is less likely. Motivated by a need to understand how defaults might bridge standards and sustainable consumption, I investigate how organizational processes potentially lead from standardized green default rules to individual awareness that can spread and facilitate sustainable consumption. This paper examines the Active House sustainable building demonstrations in Europe in order to understand how (1 communications and market creation and (2 responsible, user-centered experimentation are organized to move from defaults to sustainable consumption.

  5. A taxonomy of green supply chain management capability among electronics-related manufacturing firms in Taiwan.

    Science.gov (United States)

    Shang, Kuo-Chung; Lu, Chin-Shan; Li, Shaorui

    2010-05-01

    This study investigated crucial green supply chain management (GSCM) capability dimensions and firm performance based on electronics-related manufacturing firms in Taiwan. On the basis of a factor analysis, six green supply chain management dimensions were identified: green manufacturing and packaging, environmental participation, green marketing, green suppliers, green stock, and green eco-design. According to their factor scores in the GSCM dimensions, a cluster analysis subsequently assigned responding firms into four groups, namely, the weak GSCM oriented group, the green marketing oriented group, the green supplier oriented group, and the green stock oriented group. Differences in firm performance and GSCM dimensions among groups were examined. Results indicated that the green marketing oriented group performed best. Based on the resource-based view (RBV), the capability of the green marketing oriented group was considered to be the deployment of a collection of resources that enables it to successfully compete against rivals. The importance of green marketing as a GSCM capability and strategic asset/critical resources for electronics-related manufacturing firms to obtain a competitive edge is therefore highlighted in this study. Copyright 2010 Elsevier Ltd. All rights reserved.

  6. Green Energy-Industrial Innovation: A Comparative Study of Green Energy Transformations in Northern Europe

    Energy Technology Data Exchange (ETDEWEB)

    Eikeland, Per Ove; Christiansen, Atle Christer; Koefoed, Anne Louise; Midttun, Atle; Tangen, Kristian

    1999-07-01

    Greening of industry is a prominent topic on the European agenda and has received a new impetus with the Kyoto process, where the European Union and its member states are facing new obligations. Due to its role as a major infrastructure sector and due to its extensive emissions, the electricity sector has become a focal industry in this context. These same factors, as well as the large public ownership has, in fact, traditionally placed energy in a central public political focus. The energy and electricity sector hence exemplify the intertwined nature of economics and politics in sector developments, where technology choices and capacity expansions have numerous motivations and diverse interests to please. This report discusses ''green'' innovation in the energy industry. By selecting some of the most advanced examples of breakthrough for new green technologies in Europe, it explores the basic elements of successful greening of industry. To account for the fact that product innovation- and diffusion-processes are embedded in a complex politico-economic setting, we have developed an analytical framework, incorporating both economic, political and societal elements and the interplay between them. More specifically, environmentally oriented innovation is seen as evolving out of the interplay between: 1) a technical-commercial core (major market agents, i.e. the renewable energy supply industry, associated complementary industries and consumers); 2) the political-administrative system; and 3) the societal basis, referring to existing societal customs, norms, and modes of social organisation. Drawing on Porter's (1990) analysis of business clusters, we have termed our focus ''green energy-industrial cluster'' emergence and growth. We have taken Porter's attempt to break out of a limited market analysis into a broader strategic focus one step further, where the political and institutional dimensions are more explicitly included. This implies that we see the emergence of

  7. Green Energy-Industrial Innovation: A Comparative Study of Green Energy Transformations in Northern Europe

    International Nuclear Information System (INIS)

    Eikeland, Per Ove; Christiansen, Atle Christer; Koefoed, Anne Louise; Midttun, Atle; Tangen, Kristian

    1999-01-01

    Greening of industry is a prominent topic on the European agenda and has received a new impetus with the Kyoto process, where the European Union and its member states are facing new obligations. Due to its role as a major infrastructure sector and due to its extensive emissions, the electricity sector has become a focal industry in this context. These same factors, as well as the large public ownership has, in fact, traditionally placed energy in a central public political focus. The energy and electricity sector hence exemplify the intertwined nature of economics and politics in sector developments, where technology choices and capacity expansions have numerous motivations and diverse interests to please. This report discusses ''green'' innovation in the energy industry. By selecting some of the most advanced examples of breakthrough for new green technologies in Europe, it explores the basic elements of successful greening of industry. To account for the fact that product innovation- and diffusion-processes are embedded in a complex politico-economic setting, we have developed an analytical framework, incorporating both economic, political and societal elements and the interplay between them. More specifically, environmentally oriented innovation is seen as evolving out of the interplay between: 1) a technical-commercial core (major market agents, i.e. the renewable energy supply industry, associated complementary industries and consumers); 2) the political-administrative system; and 3) the societal basis, referring to existing societal customs, norms, and modes of social organisation. Drawing on Porter's (1990) analysis of business clusters, we have termed our focus ''green energy-industrial cluster'' emergence and growth. We have taken Porter's attempt to break out of a limited market analysis into a broader strategic focus one step further, where the political and institutional dimensions are more explicitly included. This implies that we see the emergence of

  8. Consumer acceptability and understanding of front-of-pack nutrition labels.

    Science.gov (United States)

    Mejean, C; Macouillard, P; Péneau, S; Hercberg, S; Castetbon, K

    2013-10-01

    Front-of-pack (FOP) nutrition labelling has been proposed as a tool for helping consumers make healthy choices. Before determining its effects on consumer behaviour, factors involved in its use must be elucidated, i.e. understanding and acceptability on the part of the consumer. Among five FOP labels, we sought to determine which formats were most easily understood and accepted by a large sample of adults. Among 39 370 adults who participated in the French Nutrinet-Santé cohort study, understanding and indicators of acceptability (attitude, liking, visual attractiveness and perceived cognitive workload) were measured for five FOP labels: The currently used 'multiple traffic lights' (MTL) and 'simple traffic lights' (STL), and the 'colour range' logo (CR), the 'green tick' and the PNNS logo. We investigated the contribution of the different elements to consumer perception of FOP labels using multiple correspondence analyses. Over half of the sample population showed a high level of understanding and perceived no discomfort in terms of the different logos. Label formats were positioned along an acceptability gradient ranging from acceptance to rejection, consisting of 'liking', 'attractiveness' and indicators of perceived cognitive workload. MTL was significantly more often liked and was viewed as reliable and informative. MTL, STL and the green tick performed better than the CR and PNNS logos in terms of ease of identification and comprehension. CR was clearly the least appreciated and it had the most complex format. Consumers prefer FOP labels which give complete, reliable and simplified information on the nutrient quality of foods. © 2013 The Authors Journal of Human Nutrition and Dietetics © 2013 The British Dietetic Association Ltd.

  9. Comparing the Ecological Stoichiometry in Green and Brown Food Webs – A Review and Meta-analysis of Freshwater Food Webs

    Directory of Open Access Journals (Sweden)

    Michelle A. Evans-White

    2017-06-01

    Full Text Available The framework of ecological stoichiometry was developed primarily within the context of “green” autotroph-based food webs. While stoichiometric principles also apply in “brown” detritus-based systems, these systems have been historically understudied and differ from green ones in several important aspects including carbon (C quality and the nutrient [nitrogen (N and phosphorus (P] contents of food resources for consumers. In this paper, we review work over the last decade that has advanced the application of ecological stoichiometry from green to brown food webs, focusing on freshwater ecosystems. We first review three focal areas where green and brown food webs differ: (1 bottom–up controls by light and nutrient availability, (2 stoichiometric constraints on consumer growth and nutritional regulation, and (3 patterns in consumer-driven nutrient dynamics. Our review highlights the need for further study of how light and nutrient availability affect autotroph–heterotroph interactions on detritus and the subsequent effects on consumer feeding and growth. To complement this conceptual review, we formally quantified differences in stoichiometric principles between green and brown food webs using a meta-analysis across feeding studies of freshwater benthic invertebrates. From 257 datasets collated across 46 publications and several unpublished studies, we compared effect sizes (Pearson’s r of resource N:C and P:C on growth, consumption, excretion, and egestion between herbivorous and detritivorous consumers. The meta-analysis revealed that both herbivore and detritivore growth are limited by resource N:C and P:C contents, but effect sizes only among detritivores were significantly above zero. Consumption effect sizes were negative among herbivores but positive for detritivores in the case of both N:C and P:C, indicating distinct compensatory feeding responses across resource stoichiometry gradients. Herbivore P excretion rates responded

  10. To Green or Not to Green: A Political, Economic and Social Analysis for the Past Failure of Green Logistics

    Directory of Open Access Journals (Sweden)

    Matthias Klumpp

    2016-05-01

    Full Text Available The objective of green logistics has thus far failed. For example, the share of greenhouse gas emissions by the transportation and logistics sector in Europe rose from 16.6% in 1990 to 24.3% in 2012. This article analyzes the reasons behind this failure by drawing on political, economic and business as well as social motivations and examples. At the core of this analysis are the established theorems of the Jevons paradox and the median voter (Black, Downs in combination with time-distorted preferences of voters and consumers. Adding to the hurdles of green logistics are the problems of short-term political programs and decisions versus long-term business investments in transportation and logistics. Two cases from Germany are outlined regarding this political “meddling through” with a recent 2015 truck toll decision and the support for electric trucks and vehicles. Finally, the article proposes two ways forward: public control and restriction of carbon raw materials (coal, oil, as well as public investment in low-emission transport infrastructure or biofuels as the more feasible and likely alternative.

  11. Food prices and consumer demand: differences across income levels and ethnic groups.

    Directory of Open Access Journals (Sweden)

    Cliona Ni Mhurchu

    Full Text Available BACKGROUND: Targeted food pricing policies may improve population diets. To assess their effects on inequalities, it is important to determine responsiveness to price changes across income levels and ethnic groups. OBJECTIVE: Our goal was to estimate price elasticity (PE values for major commonly consumed food groups in New Zealand, by income and ethnicity. PE values represent percentage change in demand associated with 1% change in price of that good (own-PE or another good (cross-PE. DESIGN: We used food expenditure data from national household economic surveys in 2007/08 and 2009/10 and Food Price Index data from 2007 and 2010. Adopting an Almost Ideal Demand System approach, own-PE and cross-PE estimates were derived for 24 food categories, household income quintiles, and two ethnic groups (Māori and non-Māori. RESULTS: Own-PE estimates (with two exceptions ranged from -0.44 to -1.78. Cross-PE estimates were generally small; only 31% of absolute values were greater than 0.10. Excluding the outlier 'energy drinks', nine of 23 food groups had significantly stronger own-PEs for the lowest versus highest income quintiles (average regression-based difference across food groups -0.30 (95% CI -0.62 to 0.02. Six own-PEs were significantly stronger among Māori; the average difference for Māori: non-Māori across food groups was -0.26 (95% CI -0.52 to 0.00. CONCLUSIONS: Food pricing policies have potential to improve population diets. The greater sensitivity of low-income households and Māori to price changes suggests the beneficial effects of such policies on health would be greatest for these groups.

  12. Carbohydrate Green Chemistry: C-Glycoside Ketones as Potential Chiral Building Blocks

    Science.gov (United States)

    "Green chemistry" methods to produce new chemicals from renewable agricultural feedstocks will decrease our dependence on imported petroleum feedstocks and lower the environmental impact of consumer products. Our current research focuses on development of new carbohydrate-based derivatives, "locked...

  13. WHY RESTAURANTS SHOULD GO GREEN? – MAIN ENVIRONMENTAL PRACTICES IN RESTAURANTS INDUSTRY

    Directory of Open Access Journals (Sweden)

    Stefan-Dragos CÎRSTEA

    2015-11-01

    Full Text Available Hospitality businesses influence the sustainability of their natural environment by consuming significant amounts of natural resources. Restaurant industry employs one in every three retail workers and consumes one-third of all retail electricity use and almost 30% of all meals were eaten away from home, last year. This study attempted to identify the most important benefits obtained from green practices implementation and which are the basic environmental practices that can be adopted by the organisations in order the improve their image and reduce their costs. Moreover, our research has been undertaken in parallel with worldwide existing trends in order to better understand the direction in which green restaurants are moving. This study results inventories the main environmental practices and actions that can be implemented in restaurants.

  14. Researching of green finance management to promote sustainable development in group

    International Nuclear Information System (INIS)

    Ning Jing

    2014-01-01

    The scientific development of society is the basic idea of a national development in the new period, but also on the management of the enterprise, and the new requirement sproposed by financial management. Financial management should meet the development needs of the times, pay attention to the theory and practice of innovation. In the background of the national sustainable development and environmental protection, setting up the green concept of financial management, the construction of green financial management system, will promote the enterprise development comprehensively, coordinatly, sustainably, and strive to build the core competitiveness of the future to adapt to social development of enterprise. (author)

  15. Green Tea Consumption Affects Cognitive Dysfunction in the Elderly: A Pilot Study

    Directory of Open Access Journals (Sweden)

    Kazuki Ide

    2014-09-01

    Full Text Available Green tea is known to have various health benefits for humans. However, the effect of green tea consumption on cognitive dysfunction remains to be clinically verified. We conducted a clinical study to investigate the effects of green tea consumption on cognitive dysfunction. Twelve elderly nursing home residents with cognitive dysfunction (Mini-Mental State Examination Japanese version (MMSE-J score: <28 participated in the study (2 men, 10 women; mean age, 88 years. The participants consumed green tea powder 2 g/day for 3 months. After three months of green tea consumption, the participants’ MMSE-J scores were significantly improved (before, 15.3 ± 7.7; after, 17.0 ± 8.2; p = 0.03. This result suggests that green tea consumption may be effective in improving cognitive function or reducing the progression of cognitive dysfunction; however, long-term large-scale controlled studies are needed to further clarify the effect.

  16. Consumer identification with store brands: Differences between consumers according to their brand loyalty

    Directory of Open Access Journals (Sweden)

    Natalia Rubio

    2015-04-01

    Full Text Available Retail management of store brands (SBs has focused on achieving positioning in value and creating associations of smart or expert shopping. The result is that value-conscious consumers and market mavens are the main targets of these brands. This study proposes and contrasts empirically a theoretical model of the effect of market mavenism and value consciousness on consumer identification with SBs. We also perform a multi-group analysis based on the consumer tendency to be loyal to the brands he or she buys. Consumers who are loyal to brands are very attractive segments for firms, due to the potential benefits these consumers represent in the long term, whereas consumers with little loyalty to brands can be an attractive segment for potential benefits in the short term. The results obtained in this study show differences between these two groups. For consumers who are loyal to brands, the results stress strong identification with the SB among the most value-conscious consumers, due fundamentally to their greater disagreement with the greater functional risk of these brands as compared to manufacturer brands and due to their greater conviction of the better price-quality ratio of SBs. In consumers with little brand loyalty, we find identification with the SB among the consumers with the greatest market mavenism, as a result of their greater perception of smart or expert shopping for these brands. Significant implications for management are derived from this study.

  17. Green Transformational Leadership and Green Performance: The Mediation Effects of Green Mindfulness and Green Self-Efficacy

    OpenAIRE

    Yu-Shan Chen; Ching-Hsun Chang; Yu-Hsien Lin

    2014-01-01

    No prior literature explores the influence of green transformational leadership on green performance, thus, this study develops a novel research framework to fill the research gap. This study investigates the influence of green transformational leadership on green performance and discusses the mediation effects of green mindfulness and green self-efficacy by means of structural equation modeling (SEM). The results indicate that green transformational leadership positively influences green min...

  18. Effects of an Intensive Resistant Training Sessions and Green Tea

    Directory of Open Access Journals (Sweden)

    Mohammad Esmaeil Afzalpour

    2014-03-01

    Full Text Available Background: Intensive and acute exercise trainings may induce oxidative stress, but antioxidant supplements may attenuate its degenerative consequences. The aim of this research was to examine the effect of green tea supplementation on the oxidative stress indices after an intensive resistance training session. Materials and Methods: 40 non-athletes (without regular physical activity women were randomly divided into 4 equal (n=10 groups including green tea supplementation, green tea supplementation plus resistance training, resistance training, and control groups. After supplementation period (600 mg/day, 14 days, resistance training and green tea supplementation plus resistance training groups performed an intensive resistance training session at 75-85 % of one repetition maximum. The malondialdehyde and total thiol were measured as oxidative stress indices. Data were analyzed by using of repeated measure ANOVA and LSD tests at p<0.056T. Results: Results showed that after 14 days of green tea consumption, malondialdehyde significantly decreased in green tea supplementation (p=0.03 and green tea supplementation plus resistance training (p=0.01 groups, while total thiol increased significantly (p=0.01 in two green tea supplementation groups. However, an intensive resistance training session increased malondialdehyde (p=0.01 without any significantly changes in total thiol (p=0.426T. Conclusion: It seems that green tea supplementation can inhibit exercise-induced protein and lipid oxidation in non-athletes women via enhancement of antioxidant defense system of the body6T.6T

  19. EXAMINING THE INFLUENCE OF GREEN MANAGEMENT ON OPERATION FUNCTIONS: CASE OF A BUSINESS

    OpenAIRE

    Uygur, Akyay; Musluk, Berat Yasin; Ilbey, Nail

    2015-01-01

    Green management is a paradigm that includes improving environmental awareness, using energy resources and eco-friendly technologies, reuse of wastes, and recycling activities starting from production activities of businesses to packaging and delivering to consumers. Businesses have now become aware that environment must be preserved and tended towards green management as a result of destructed and demolished environment, and the effect of hunger, scarcity, global problems despite developed s...

  20. Green pricing: A Colorado case study

    Energy Technology Data Exchange (ETDEWEB)

    Blank, E.; Udall, J.R.

    1996-12-31

    A model program for green pricing targeted primarily at large customers is proposed in this paper. The program would create a partnership between a local community group, a renewables advocacy group, and several Colorado utilities. The first part of the paper summarizes pertinent background issues, including utility experience with green pricing programs. The rest of the paper outlines the program proposal, focusing primarily on organizational structure.

  1. Shyness in consumer behavior

    OpenAIRE

    Kusterer, Sandra

    2017-01-01

    Shyness is widespread among the population and affects a large group of consumers. Companies, however, have barely knowledge about this kind of consumers and their behavior. Particularly in the field of complaint management the barriers which prevent consumers of voicing a complaint are largely unknown and quite often companies are not aware of the dissatisfaction among their customers. Thus, this paper aims to analyze the impact of shyness on consumer complaint behavior. A survey-based appro...

  2. Understanding consumer decisions using behavioral economics.

    Science.gov (United States)

    Zandstra, Elizabeth H; Miyapuram, Krishna P; Tobler, Philippe N

    2013-01-01

    Consumers make many decisions in everyday life involving finances, food, and health. It is known from behavioral economics research that people are often driven by short-term gratification, that is, people tend to choose the immediate, albeit smaller reward. But choosing the delayed reward, that is, delaying the gratification, can actually be beneficial. How can we motivate consumers to resist the "now" and invest in their future, leading to sustainable or healthy habits? We review recent developments from behavioral and neuroimaging studies that are relevant for understanding consumer decisions. Further, we present results from our field research that examined whether we can increase the perceived value of a (delayed) environmental benefit using tailored communication, that is, change the way it is framed. More specifically, we investigated whether we can boost the value of an abstract, long-term "green" claim of a product by expressing it as a concrete, short-term benefit. This is a new application area for behavioral economics. Copyright © 2013 Elsevier B.V. All rights reserved.

  3. The green highway forum

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2006-07-01

    In late 2004, as part of American Coal Ash Association's (ACAA) strategic planning process, a plan was approved by its Board of Directors implementing a 'green highways' concept which emphasized use of coal combustion products (CCPs) in highways in a variety of ways including being used alone, in combination with other forms of CCPs, and combined with non ash materials. The incentives behind the developed concept were the derived advantages from beneficial technical economic and environmental impacts. Although the primary use of fly ash is concrete, other forms of CCPs could be considered for more non-traditional highway applications. For example, these might include soils stabilization, binders for in-place pavement recycling, use in flowable fills, aggregates, source materials for structural fills and embankments, components in manufactured soils, and for granular base courses beneath pavements. At this same time, unknown to ACCA, EPA Region 3 in Philadelphia was working with the Wetlands and Watershed Work Group, a non-profit organization involved in wetlands policy and management along with the Federal Highway Administration (FHWA) on their own Green Highways initiative. These groups were planning a conference, the 'Green Highway Forum'. This was held in College Park, Maryland at the University of Maryland, Nov 8-10 2005. At the conference a draft 'roadmap' was presented as a guide to executive level participants bringing the diverse viewpoints of many agencies and interest groups together. Ten guiding principals were considered. The 'Green Highways' is a new effort to recognize the 'greenness' of many projects already completed and those to be initiated. 2 photos.

  4. Environmental and Energy Aspects of Construction Industry and Green Buildings

    Science.gov (United States)

    Kauskale, L.; Geipele, I.; Zeltins, N.; Lecis, I.

    2017-04-01

    Green building is an important component of sustainable real estate market development, and one of the reasons is that the construction industry consumes a high amount of resources. Energy consumption of construction industry results in greenhouse gas emissions, so green buildings, energy systems, building technologies and other aspects play an important role in sustainable development of real estate market, construction and environmental development. The aim of the research is to analyse environmental aspects of sustainable real estate market development, focusing on importance of green buildings at the industry level and related energy aspects. Literature review, historical, statistical data analysis and logical access methods have been used in the research. The conducted research resulted in high environmental rationale and importance of environment-friendly buildings, and there are many green building benefits during the building life cycle. Future research direction is environmental information process and its models.

  5. Fast acquisition of a polysaccharide fermenting gut microbiome by juvenile green turtles Chelonia mydas after settlement in coastal habitats.

    Science.gov (United States)

    Campos, Patricia; Guivernau, Miriam; Prenafeta-Boldú, Francesc X; Cardona, Luis

    2018-04-10

    Tetrapods do not express hydrolases for cellulose and hemicellulose assimilation, and hence, the independent acquisition of herbivory required the establishment of new endosymbiotic relationships between tetrapods and microbes. Green turtles (Chelonia mydas) are one of the three groups of marine tetrapods with an herbivorous diet and which acquire it after several years consuming pelagic animals. We characterized the microbiota present in the feces and rectum of 24 young wild and captive green turtles from the coastal waters of Brazil, with curved carapace length ranging from 31.1 to 64.7 cm, to test the hypotheses that (1) the ontogenetic dietary shift after settlement is followed by a gradual change in the composition and diversity of the gut microbiome, (2) differences exist between the composition and diversity of the gut microbiome of green turtles from tropical and subtropical regions, and (3) the consumption of omnivorous diets modifies the gut microbiota of green turtles. A genomic library of 2,186,596 valid bacterial 16S rRNA reads was obtained and these sequences were grouped into 6321 different operational taxonomic units (at 97% sequence homology cutoff). The results indicated that most of the juvenile green turtles less than 45 cm of curved carapace length exhibited a fecal microbiota co-dominated by representatives of the phyla Bacteroidetes and Firmicutes and high levels of Clostridiaceae, Prophyromonas, Ruminococaceae, and Lachnospiraceae within the latter phylum. Furthermore, this was the only microbiota profile found in wild green turtles > 45 cm CCL and in most of the captive green turtles of any size feeding on a macroalgae/fish mixed diet. Nevertheless, microbial diversity increased with turtle size and was higher in turtles from tropical than from subtropical regions. These results indicate that juvenile green turtles from the coastal waters of Brazil had the same general microbiota, regardless of body size and origin, and suggest a fast

  6. Healthy Eating Index-2010 and food groups consumed by US adults who meet or exceed fiber intake recommendations NHANES 2001–2010

    Directory of Open Access Journals (Sweden)

    Carla R. McGill

    2016-04-01

    Full Text Available Background: The proportion of the US adult population who meet fiber intake recommendations is very low. Information about food groups consumed and diet quality for the adults who consume recommended amounts of fiber are scarce. Objective: To examine food groups consumed and Healthy Eating Index (HEI-2010 scores for US adults meeting the fiber adequate intake (AI based on National Health and Nutrition Examination Survey (NHANES data 2001–2010. Design: A secondary analysis of NHANES data from 2001 to 2010. Participants included adults aged 19 and older (n=24,807 with complete day 1 dietary records. Variables measured were food group sources of fiber and HEI-2010 scores. Sample-weighted data were used to calculate least square means (LSM±standard error of the mean (SEM by fiber intake quartile along with HEI-2010 scores. Significance was set at P<0.05. Results: Major fiber food sources for US adults meeting the AI were grain products, vegetables, legumes, and fruits. The top grain products consumed were grain mixtures, ready-to-eat (RTE cereals, and breads/rolls. The mean HEI-2010 score for adults meeting the AI for fiber was significantly (P<0.001 higher compared with all adult participants. The mean HEI-2010 score increased with increasing fiber intake in both groups. Conclusions: Adults who meet the AI for fiber have a higher quality diet. Fiber may be an important dietary component that predicts diet quality.

  7. Aligning economic impact with environmental benefits: a green strategy model

    NARCIS (Netherlands)

    Gu, Q.; Lago, P.; Potenza, S.

    2012-01-01

    To achieve lower energy consumption many green strategies (e.g. virtualize applications and consolidate them on shared server machines, or optimize the usage of the private cloud by opening up to external consumers) have been discussed. In practice, however, the major incentive for a company to go

  8. Consumer perceptions of beef healthiness

    DEFF Research Database (Denmark)

    Van Wezemael, Lynn; Verbeke, Wim; Dutra de Barcellos, Marcia

    2010-01-01

    of beef consumed. Focus group participants were not in favour of improving beef healthiness during processing, but rather focussed on appropriate consumption behaviour and preparation methods. CONCLUSIONS: The individual responsibility for health implies that consumers should be able to make correct......BACKGROUND: Consumer perception of the healthiness of beef is an important determinant of beef consumption. However, little is known about how consumers perceive the healthiness of beef. The aim of this study is to shed light on the associations between beef and health. METHODS: Eight focus group...... as well as negative effects of beef consumption on their health. Labelled, branded, fresh and lean beef were perceived as signalling healthful beef, in contrast with further processed and packaged beef. Consumers felt that their individual choices could make a difference with respect to the healthiness...

  9. Determinants of Organic Cotton Apparel Purchase: A Comparison of Young Consumers in the U.S.A. and South Korea

    Directory of Open Access Journals (Sweden)

    Tae-Im Han

    2018-06-01

    Full Text Available The purpose of this research was to examine consumers from distinct cultural groups and identify similarities and differences in their green purchase behaviors. The sample consisted of consumers from the U.S.A. and South Korea and the theory of planned behavior was used as a theoretical framework to test the influence of diverse constructs on consumers’ purchase intentions toward organic cotton apparel. For both countries, perceived behavioral control (PBC and descriptive norms were strong predictors of purchase intentions and injunctive norms strongly influenced attitude formation. However, the study also found different results between the two groups. For example, while attitude was the strongest predictor of purchase intentions in the U.S.A. group (strength of influence on intentions: attitude > descriptive norms > PBC > injunctive norms, it had an insignificant effect in the South Korea group. For the South Korea group descriptive norms and PBC had strongest effects on consumers purchase intentions (strength of influence on intentions: descriptive norms = PBC > injunctive norms > attitude. South Koreans were more affected by the social pressure: their purchase intentions were strongly influenced by both injunctive norms and descriptive norms in contrast to the findings from American consumers. Injunctive norms were an insignificant predictor of purchase intentions in the U.S.A. group. This result is consistent with previous research that suggest conformity is a crucial factor for people belonging to a collectivistic culture. Exposure of others’ purchasing behavior is particularly important in motivating consumers’ buying in collectivistic culture. Marketers of organic cotton apparel may consider using diverse formats of media to display consumers’ ethical buying behaviors or creating product design or packaging that can directly reveal the ethical features of the product to display greater exposure in the market.

  10. Economising subsidies for green housing features: A stated preference approach

    Directory of Open Access Journals (Sweden)

    Yung Yau

    2014-12-01

    Full Text Available In light of the enormous amounts of energy and resources consumed by housing development and operations, many governments have started recognising the urgent need to promote green or eco-friendly housing with the aim of achieving sustainable development. Apart from regulations, governments can offer incentives to developers to provide green features in their developments by offering subsidies in various forms. However, such subsidisation is often uneconomical. In theory, market forces can lead to green housing provision without any government intervention if the market players are willing to pay extra for the green features of housing. Against this background, this article presents the findings of a study that compared potential homebuyers’ willingness to pay (WTP for various green housing features based on findings from a structured questionnaire survey in Macau. The housing attributes under investigation included uses of green materials (e.g., sustainable forest products and construction methods (e.g., prefabrication, energy-efficient technologies (e.g., LED lighting and water-saving devices (e.g., grey-water recycling systems. Results indicate that the respondents’ WTP was mainly motivated by economic incentives. Green housing attributes that can offer direct financial benefits corresponded to greater WTP. The policy implications of the research findings then follow.

  11. Green products in Germany. Status Quo and trends; Gruene Produkte in Deutschland. Status Quo und Trends

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    2013-04-15

    The contribution under consideration supplies important insights for a systematic market monitoring of ecologic products and services. These insights are a necessary precondition for a consumer-oriented environmental policy. Living, nutrition, mobility, consumer goods also are considered as finances, total balance of green products as well as main factors and actors.

  12. Food Prices and Consumer Demand: Differences across Income Levels and Ethnic Groups

    Science.gov (United States)

    Ni Mhurchu, Cliona; Eyles, Helen; Schilling, Chris; Yang, Qing; Kaye-Blake, William; Genç, Murat; Blakely, Tony

    2013-01-01

    Background Targeted food pricing policies may improve population diets. To assess their effects on inequalities, it is important to determine responsiveness to price changes across income levels and ethnic groups. Objective Our goal was to estimate price elasticity (PE) values for major commonly consumed food groups in New Zealand, by income and ethnicity. PE values represent percentage change in demand associated with 1% change in price of that good (own-PE) or another good (cross-PE). Design We used food expenditure data from national household economic surveys in 2007/08 and 2009/10 and Food Price Index data from 2007 and 2010. Adopting an Almost Ideal Demand System approach, own-PE and cross-PE estimates were derived for 24 food categories, household income quintiles, and two ethnic groups (Māori and non-Māori). Results Own-PE estimates (with two exceptions) ranged from −0.44 to −1.78. Cross-PE estimates were generally small; only 31% of absolute values were greater than 0.10. Excluding the outlier ‘energy drinks’, nine of 23 food groups had significantly stronger own-PEs for the lowest versus highest income quintiles (average regression-based difference across food groups −0.30 (95% CI −0.62 to 0.02)). Six own-PEs were significantly stronger among Māori; the average difference for Māori: non-Māori across food groups was −0.26 (95% CI −0.52 to 0.00). Conclusions Food pricing policies have potential to improve population diets. The greater sensitivity of low-income households and Māori to price changes suggests the beneficial effects of such policies on health would be greatest for these groups. PMID:24098408

  13. Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits

    OpenAIRE

    Anees Ahmad; K. S. Thyagaraj

    2015-01-01

    Companies are striving to minimize environmental impact through sustainable business practices. Consumers have become more aware of environmental issues and many companies have recognized the relevance of green marketing in gaining competitive advantage. As a part of green marketing strategy, companies are developing green brands. This paper focuses on the effect of consumer’s concern for environment, environmental knowledge and self expressive benefits on attitude and intention to purchase g...

  14. Application of Group-Level Item Response Models in the Evaluation of Consumer Reports about Health Plan Quality

    Science.gov (United States)

    Reise, Steven P.; Meijer, Rob R.; Ainsworth, Andrew T.; Morales, Leo S.; Hays, Ron D.

    2006-01-01

    Group-level parametric and non-parametric item response theory models were applied to the Consumer Assessment of Healthcare Providers and Systems (CAHPS[R]) 2.0 core items in a sample of 35,572 Medicaid recipients nested within 131 health plans. Results indicated that CAHPS responses are dominated by within health plan variation, and only weakly…

  15. Can green consumerism replace environmental regulation? A differentiated-products example

    Energy Technology Data Exchange (ETDEWEB)

    Eriksson, Clas [Department of Economics, Swedish University of Agricultural Sciences, P.O. Box 7013, S-750 07 Uppsala (Sweden)

    2004-09-01

    This paper assumes that consumers are willing to pay an extra premium for a good if it has a low impact on the environment. We examine if a little dose of such idealistic behavior has a large impact on the market equilibrium, and to what extent it can replace the environmental regulation. The analysis is carried out in a model with product differentiation, where consumers differ in their preferences for product quality. Consumers' willingness to pay the environmental premium may be uniformly or non-uniformly distributed. Green consumerism will only be modestly influential in both cases, despite the fact that product differentiation leads to relaxed competition and increased profits, and thereby creates leverage.

  16. Can green consumerism replace environmental regulation? A differentiated-products example

    International Nuclear Information System (INIS)

    Eriksson, Clas

    2004-01-01

    This paper assumes that consumers are willing to pay an extra premium for a good if it has a low impact on the environment. We examine if a little dose of such idealistic behavior has a large impact on the market equilibrium, and to what extent it can replace the environmental regulation. The analysis is carried out in a model with product differentiation, where consumers differ in their preferences for product quality. Consumers' willingness to pay the environmental premium may be uniformly or non-uniformly distributed. Green consumerism will only be modestly influential in both cases, despite the fact that product differentiation leads to relaxed competition and increased profits, and thereby creates leverage

  17. The Effectiveness of the Multilateral Coalition to Develop a Green Agricultural Products Market in China Based on a TU Cooperative Game Analysis

    Directory of Open Access Journals (Sweden)

    Mingjun Deng

    2018-05-01

    Full Text Available Green agriculture can improve biodiversity, increase farmers’ income, reduce agricultural non-point source pollution, solve food safety issues, and will be an important way to promote sustainable development in China. At present, the green transformation of China’s agriculture has encountered a bottleneck in the development of a green agricultural product market. How to develop a green agricultural product market has become an issue worthy of in-depth study in the academia. Previous studies have already given persuasive explanations for the inability to form a green agricultural product market, but few have explored its development path from the angle of cooperation. By employing the method of a Transferable Utilities (TU cooperative game, and based on theoretical analyses and hypothetical data, this thesis aims to prove the effectiveness of the multilateral coalition to develop the green agricultural product market in China. The results show the effectiveness of the developed model of the green agricultural product market in which producers, consumers, food safety inspection departments, and e-commerce platforms cooperate with each other. This model meets the objective needs of the times and that of the market economy. According to the marginal contribution value of participants in different coalition orders, this thesis finds 6 kinds of coalition orders. When producers and consumers of green agricultural products enter the coalition in the last place, the marginal contribution value is maximized, which reflects the importance of the supply side and demand side of green agricultural products. In other words, the development of the green agricultural product market is a dynamic process—determined by consumers and promoted by producers—in which both sides promote and restrict each other. Finally, this article presents two policy recommendations: at the national level, to clearly proposes a strategy to build a green agricultural product e

  18. The Hybrid Consumer: Exploring the Drivers of a New Consumer Behaviour Type

    OpenAIRE

    Grönroos, Christian; Leppänen, Hanna

    2009-01-01

    A dramatically different consumption pattern seems to be emerging among a vast group of consumers. This may mean that conventional consumer stereotypes and segmentation theory are becoming outdated. The so called hybrid consumers seem to increasingly opt for both premium and budget alternatives in various product and service categories while mid-priced alternatives are losing share in their consumption basket. Although this type of polarisation, or dispersion, is already recognized as an impo...

  19. Analyzing Key Success Factors of Green Brands for Enterprises in Taiwan

    Science.gov (United States)

    Tu, Jui-Che; Tu, Ya-Wen; Jhangr, Yun-Sian

    2016-01-01

    During the last decade, environmental issues have become a global concern. According to a report by the Taiwan Environmental Protection Administration, more than 95% of consumers prioritize purchasing green products. Therefore, enterprises should consider environmental concerns in their operational strategies. This study identified how enterprises…

  20. Food Choice Motives When Purchasing in Organic and Conventional Consumer Clusters: Focus on Sustainable Concerns (The NutriNet-Santé Cohort Study).

    Science.gov (United States)

    Baudry, Julia; Péneau, Sandrine; Allès, Benjamin; Touvier, Mathilde; Hercberg, Serge; Galan, Pilar; Amiot, Marie-Josèphe; Lairon, Denis; Méjean, Caroline; Kesse-Guyot, Emmanuelle

    2017-01-24

    The purpose of this study was to examine food choice motives associated with various organic and conventional dietary patterns among 22,366 participants of the NutriNet-Santé study. Dietary intakes were estimated using a food frequency questionnaire. Food choice motives were assessed using a validated 63-item-questionnaire gathered into nine food choice motive dimension scores: "absence of contaminants", "avoidance for environmental reasons", "ethics and environment", "taste", "innovation", "local and traditional production", "price", "health" and "convenience". Five consumers' clusters were identified: "standard conventional food small eaters", "unhealthy conventional food big eaters", "standard organic food small eaters", "green organic food eaters" and "hedonist moderate organic food eaters". Relationships between food choice motive dimension scores and consumers' clusters were assessed using analysis of covariance (ANCOVA) models adjusted for sociodemographic factors. "Green organic food eaters" had the highest mean score for the "health" dimension, while "unhealthy conventional food big eaters" obtained the lowest mean score for the "absence of contaminants" dimension. "Standard organic food small eaters", "green organic food eaters" and "hedonist moderate organic food eaters" had comparable scores for the "taste" dimension. "Unhealthy conventional food big eaters" had the highest mean score for the "price" dimension while "green organic food eaters" had the lowest mean scores for the "innovation" and "convenience" dimensions. These results provide new insights into the food choice motives of diverse consumers' profiles including "green" and "hedonist" eaters.

  1. Greens of the European Green Capitals

    Science.gov (United States)

    Cömertler, Seval

    2017-10-01

    Well established and maintained green areas have a key role on reaching the high quality of life and sustainability in urban environments. Therefore, green areas must be carefully accounted and evaluated in the urban planning affairs. In this context, the European Green Capitals, which attach a great importance to the green areas, have a great potential to act as a role model for both small and big cities in all around the world. These leading cities (chronologically, Stockholm, Hamburg, Vitoria-Gasteiz, Nantes, Copenhagen, Bristol, Ljubljana, Essen and Nijmegen) are inspiring for the other cities which seek to achieve more sustainable and environmentally friendly places through green areas. From this point of view, the aim of this paper was to investigate the green areas of the European Green Capitals. The paper covered whole European Green Capitals, and the application form of each Green Capital was used as a primary data source. Consequently, the paper put forwarded that the European Green Capitals have considerably large amount and high proportion of green areas. Further, these cities provide an excellent access to the public green areas. As a result of abundant provision and proper distribution, the almost all citizens in most of the Green Capitals live within a distance of 300 meters to a green area. For further researches, the paper suggested that these green capitals should be investigated in terms of their efforts, measures, goals and plans, policies and implications to administer, to protect, to enhance and to expand the green areas.

  2. Green certificates will lead to increased electric power production

    International Nuclear Information System (INIS)

    Lind, Oddvar

    2004-01-01

    The implementation of green certificates will lead to increased electricity production from renewable energy sources and less risk of price crises. For the time being, a common market for green certificates will be established with Sweden from January 1, 2006. It is possible to realise a ''compulsory total quota'' of 20 TWh by 2016. Green certificates will imply a premium on the electricity bill. However, the quota system will imply increased power generation, which in turn tends to lower the price. Norway should in principle follow Sweden's definition of renewable energy: all new hydroelectric power, wind power, solar energy, wave and tidal power, biomass energy, and energy recovery. The certificate regime will apply to new investments in renewable power production. However, it would be natural to include the established renewable power production that is currently receiving support. Some critics fear that the consumers rather than the authorities will subsidize the production of green power. The point is being made that central EU countries may save great sums by investing in renewable energy in Norway

  3. Understanding opposition in green advertising: The opposite does not always attract

    NARCIS (Netherlands)

    Bialkova, Svetlana; Bialkova, Svetlana; Hubner, Arlette; Fenko, Anna; Warlop, L.; Muylle, S.

    2015-01-01

    Opposition (contrasting images and/or verbal cues) is acknowledged as a powerful tool to increase ads recall. Yet, no evidence exists whether opposition may be efficiently used in green advertising. The current study addresses this issue. European consumers (N=120) were exposed to print ads. Type of

  4. Green Logistic Practices: A Theoretical Approach of the Theme

    Directory of Open Access Journals (Sweden)

    Emanuele Engelage

    2016-12-01

    Full Text Available This study aims to identify the main practices of green logistic considered in national and international academic literature. Using standard techniques for selection of previous studies, this study firts presents the definition of green logistic term in order to differentiate it from other concepts commonly treated similarly, as circular economy, the green chain management (GSCM, the reverse logistics and the environmental certifications (ISO 14001, to obtain clarity about their delimitations, scopes and depth. The study also organizes a taxonomy that involves different functional areas of the company, giving direction to the sustainable conduct, resulting in nine components of green logistic that serve as subsidy for the classification of the identified practices. Based on this conceptual definition and taxonomy, lists 112 practices of green logistic, among which 85 are enterprise ambit, 24 governmental and 3 towards consumers. Regarding the quantity of identified practices and the number of citations, both in business sphere as well as in governmental, the most representative part is related to green  Among the most cited practices are the search by more efficient deliveries, using intermodal and multimodal transport that are less polluting and the programming and optimization of flows deliveries. The survey also revealed that although the concept of green logistics is consolidated in the literature, the majority of studies, especially the empirical, concentrates on some of its components, in particular transport and reverse logistic.

  5. Next steps for a Green Economy Working Group in Kazakhstan. Notes from the Astana Green Economy Dialogue, 24-26 November 2011

    Energy Technology Data Exchange (ETDEWEB)

    Ospanova, Saule; Wilson, Emma; Bass, Steve

    2013-01-15

    In the Republic of Kazakhstan, national concerns over today’s economic, social and environmental challenges have translated into sustainable development policy and initiatives such as the Astana Green Bridge Initiative. The Government of Kazakhstan has developed the Green Bridge Partnership Programme (GBPP), with the support of international organizations, for possible adoption at the Rio+20 World Sustainable Development Conference in June 2012. This programme offers opportunities for 'greening' the economy, with a focus on aspirations for regional and international technology cooperation and finance. it also offers potential for enhancing public participation in decision-making, and harmonising policies and practices across European, Asian and Pacific regions. A range of other initiatives are also ongoing within Kazakhstan, and it is important for those promoting these initiatives to join forces and engage in dialogue. The Astana Green Economy Dialogue, held from 24th to 26th November 2011, organised by IIED and the Kazakhstan Ministry for the Environment and supported by the UK Foreign and Commonwealth Office (FCO) and the Organisation for Security and Co-operation in Europe (OSCE), brought together a range of stakeholders from government, civil society and industry to discuss the notion of the green economy and how it can be applied and developed in Kazakhstan. The dialogue had a particular focus on the energy sector given its relevance. Oil-producing states face a global challenge to play their part in establishing economic systems that reduce climate change and other environmental burdens, and to produce higher societal value from limited natural resources. This short report summarises the key observations and ideas discussed at the workshop, with recommendations for next steps and follow up. It is meant to provide a record of the discussions that took place at this dialogue and provides a foundation for further work.

  6. DIFFERENCES OF THE FACTORS AFFECTING THE ATTITUDES OF EMPLOYED INDIVIDUALS TOWARDS GREEN PRODUCT ADVERTISEMENTS BY THEIR DEMOGRAPHIC CHARACTERISTICS

    Directory of Open Access Journals (Sweden)

    Tahir BENLİ

    2018-01-01

    Full Text Available The reckless consumption of nature to respond to any need has led to the disruption of natural balance and nearly extinction of environmental resources. Environmental problems created by the damage to the structure of nature not only affect the ecological system, but also pose an immense challenge for human health. Hence, the consumers who have become aware that resources and living spaces to maintain their living conditions have been increasingly declining are inclined to adopt a more sensitive attitude in consumption process. Businesses have also turned to green advertising for the promotion of their products and services to strengthen their presence and elude competition with other businesses under these circumstances. This study aims to identify the factors that affect the consumer attitudes of the employed individuals on green advertisements for the businesses, and examine their differences according to demographic features. The reason for the selection of employed individuals is assumption that they will be effective of consumers having purchasing income especially in qualified green product purchasing decisions. The questionnaire form designed for this purpose was conducted on 400 individuals selected through convenience sampling method among people living in central district of Kastamonu. It was found that the factors affecting these employed individuals attitudes towards green product advertisements significantly differ according to gender, marital status, age, education and occupation

  7. GREENLYS. Grenoble and Lyon experiment with smart energy of the future

    International Nuclear Information System (INIS)

    2015-01-01

    Electric power grid operators are facing new challenges, including rising energy consumption and emissions, the need to integrate renewable energy sources, and the emergence of electric vehicles. There is an urgent need to make grids safer, more efficient, environmentally 'greener', and more flexible. In a word: smarter. Schneider Electric has teamed with 4 partners (GEG, GDF Suez, ERDF and GINP) and 6 others on the GreenLys project, the first full-scale smart grid demonstration project in France. Partially financed by the French Environment and Energy Management Agency (ADEME), the consortium has developed an experimental technology platform being tested in the cities of Lyon and Grenoble, ultimately involving 1,000 residential customers and 40 commercial building sites. The goal is to standardize and showcase a functional smart grid by 2015, setting the stage for widespread deployment. The GreenLys project is testing innovative solutions from energy generation to end use. At the grid level this includes new analysis tools, next generation substation automation equipment, and communication with smart meters at consumer locations. The grid will be self-healing, quickly reconfiguring itself to maintain the supply of electricity. It will also incorporate decentralised energy generation based on renewables or natural gas, as well as the potential to use stored energy in electric vehicles. At the end-consumer level, a variety of new technologies are applied to engage businesses and homeowners. The cloud-based Demand-Side Operation platform will enable participation in programs like demand response that offer financial incentives for adjusting energy consumption when required. Such programs will help energy users optimize their energy bill and encourage energy-efficient practices. Offering their energy flexibility to the smart grid will also help alleviate peak demand and compensate for the intermittency of large-scale renewable energy production. For commercial

  8. From green architecture to architectural green

    DEFF Research Database (Denmark)

    Earon, Ofri

    2011-01-01

    that describes the architectural exclusivity of this particular architecture genre. The adjective green expresses architectural qualities differentiating green architecture from none-green architecture. Currently, adding trees and vegetation to the building’s facade is the main architectural characteristics...... they have overshadowed the architectural potential of green architecture. The paper questions how a green space should perform, look like and function. Two examples are chosen to demonstrate thorough integrations between green and space. The examples are public buildings categorized as pavilions. One......The paper investigates the topic of green architecture from an architectural point of view and not an energy point of view. The purpose of the paper is to establish a debate about the architectural language and spatial characteristics of green architecture. In this light, green becomes an adjective...

  9. A survey on blood group determination

    Science.gov (United States)

    Radhika, K.; Sowjanya, S. J.; Ramya, T.

    2018-04-01

    Detection of blood group is an essential factor in critical conditions before performing blood transfer. At presently tests are conducted by lab technicians manually in the laboratory. When the test is done by technicians with large samples it becomes monotonous to do and sometimes it leads to incorrect results and even its time consuming to get the result. The research survey proposal is to reduce the physical work to identify the blood group with a paper-based device. The paper is having a long thermometer with two ends. By using this we can detect the blood type by changing the color of the paper. Chemical reactions between dye, Bromo creosol green, and blood serum proteins, were performed to test the blood sample. The paper becomes teal or brown color, depending on whether the association of antibodies and antigens are present. It gives the result within 30 seconds, which is quicker than traditional detection system. The tested blood sample had a good accuracy rate.

  10. KARAKTERISTIK KONSUMEN BERWAWASAN LINGKUNGAN DAN HUBUNGANNYA DENGAN KEPUTUSAN MEMBELI PRODUK RAMAH LINGKUNGAN

    Directory of Open Access Journals (Sweden)

    Setyo Ferry Wibowo

    2011-08-01

    Full Text Available The shifting of business trend which is more environmental friendly over the time need to be responded by strategic and systematic marketing efforts to achieve its transactional goals; creating or encouraging purchase. These efforts are important since environmentally friendly products ( green products tend to have negative trade off, which is low perceived value of the product due to higher cost (e.g.prices and low benefits (e.g. the loss of some attributes. In this regard, identifying characteristics of green consumers become important since it will serve accurate profile of green consumers, which is very useful in formulating marketing strategies and tactics. The purpose of this study is to determine relationship between green consumers' psycho-graphic characteristics, namely: environmental concern, brand orientation and the opinions of reference for social groups (opinion leadership, with a decision to buy green products. The research population was mall visitors who consume green products. Factor analysis and multiple regression are used to analyze data. Results of the analysis are: green consumers' psycho-graphic characteristics, namely: environmental concern, brand orientation and the opinions of reference for social groups (opinion leadership have association with a decision to buy green products.

  11. Green channel cargo inspection system

    International Nuclear Information System (INIS)

    Shi Yuanping; Yu Jingsheng; Sun Hongqiang; Hao Pu; Cai Wenxia

    2011-01-01

    A radiation detection device was installed in the lanes of a highway toll station, radioactive rays which was collimated emitted through the measured, and arrived the detector. The average density of the fresh agricultural products belonged to Green channel and other prohibited items vary greatly, the absorption of radiation are different between the Green Channel Cargo and other substances. Prior to the experimental group, different standard samples which represent different models and goods were measured, the different standard samples were stored in a computer database. When the trucks get through the Green Channel, the detector will detect the radiation signal and bring to the computer, the computer will process the measured data, and make a conclusion whether the goods are Green Channel cargo. (authors)

  12. The power of putting a label on it: green labels weigh heavier than contradicting product information for consumers’ purchase decisions and post-purchase behavior

    Science.gov (United States)

    Hahnel, Ulf J. J.; Arnold, Oliver; Waschto, Michael; Korcaj, Liridon; Hillmann, Karen; Roser, Damaris; Spada, Hans

    2015-01-01

    Green products are appealing. Thus, labeling products as environmentally friendly is an effective strategy to increase sales. However, the labels often promise more than the products can actually deliver. In the present research, we examined the expectation that consumers with high ecological motivation have strong preferences for green-labeled products – even when presented product information contradicts the label’s image. This unsettling hypothesis is grounded in the labels’ potential to create a cognitive match between the labeled product and consumers’ motives. For labels indicating environmental friendliness (green product labels), this link should be strongest when consumers’ ecological motivation is high. Findings in a series of three experiments support our assumption, showing that consumers with high ecological motivation had strong preferences (i.e., product evaluations, purchase intentions, and simulated purchase decisions) for green-labeled products as compared to consumers with low ecological motivation (Studies 1–3). Crucially, these preferences were robust, despite contradicting environmental product information (Studies 1 and 2). We extended our findings by additionally examining the impact of product labels and motivation on moral self-regulation processes. This was established by assessing participants’ pro-social behavior after the purchase task: participants with high ecological motivation acted, consistent with their motives, more pro-socially in post-decision occasions. In accordance with moral cleansing effects, pro-social behavior was intensified after purchasing conventional products (Studies 2 and 3). Green labels protected participants with high ecological motivation from moral threats due to the purchase, thus making pro-social behavior less likely. Findings suggest that highly ecologically motivated consumers are most susceptible to green labels, which may override detailed product information. PMID:26441767

  13. The power of putting a label on it: Green labels weigh heavier than contradicting product information for consumers’ purchase decisions and post-purchase behavior

    Directory of Open Access Journals (Sweden)

    Ulf J. J. Hahnel

    2015-09-01

    Full Text Available Green products are appealing. Thus, labeling products as environmentally friendly is an effective strategy to increase sales. However, the labels often promise more than the products can actually deliver. In the present research, we examined the expectation that consumers with high ecological motivation have strong preferences for green-labeled products – even when presented product information contradicts the label’s image. This unsettling hypothesis is grounded in the labels’ potential to create a cognitive match between the labeled product and consumers’ motives. For labels indicating environmental friendliness (green product labels, this link should be strongest when consumers’ ecological motivation is high. Findings in a series of three experiments support our assumption, showing that consumers with high ecological motivation had strong preferences (i.e. product evaluations, purchase intentions, and simulated purchase decisions for green-labeled products as compared to consumers with low ecological motivation (Studies 1-3. Crucially, these preferences were robust, despite contradicting environmental product information (Studies 1 and 2. We extended our findings by additionally examining the impact of product labels and motivation on moral self-regulation processes. This was established by assessing participants’ pro-social behavior after the purchase task: participants with high ecological motivation acted, consistent with their motives, more pro-socially in post-decision occasions. In accordance with moral cleansing effects, pro-social behavior was intensified after purchasing conventional products (Studies 2 and 3. Green labels protected participants with high ecological motivation from moral threats due to the purchase, thus making pro-social behavior less likely. Findings suggest that highly ecologically motivated consumers are most susceptible to green labels, which may override detailed product information.

  14. The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity

    Directory of Open Access Journals (Sweden)

    Yu-Shan Chen

    2016-09-01

    Full Text Available This study fills the research gap in the exploration of the relationships between both proactive and reactive green innovations and green product development performance, and examines the mediating effect of green creativity. Structural equation modeling (SEM is utilized to test the hypotheses. From the sample of 146 valid respondents, the results show that proactive green innovation positively affects green creativity and green product development performance, and green creativity positively affects green product development performance. In addition, our findings also indicate that the relationship between proactive green innovation and green product development performance is partially mediated by green creativity. Accordingly, green creativity plays a critical role for companies to achieve a great green product development performance. However, reactive green innovation does not significantly influence green creativity and green product development performance. Companies should develop proactive green innovation rather than reactive green innovation in order to enhance their green creativity and increase their product development performance.

  15. Green Branding and its Effects on Consumer Attitudes An Empirical Study using the Example of Sustainable Coffee

    OpenAIRE

    Haefke, Juliane

    2012-01-01

    Purpose – The objective of this study was to review existing research on environmentally friendly marketing and to gain a more profound understanding of green branding as one possible marketing tool to positively influence consumers’ attitudes. In this respect, different types of green brand messages were assessed against each other and their effects on consumers’ attitudes and purchase intentions were tested. Design and Methodology – A conceptual framework was developed based...

  16. Daily Fluoride Intake from Iranian Green Tea: Evaluation of Various Flavorings on Fluoride Release

    Directory of Open Access Journals (Sweden)

    Afshin Maleki

    2016-01-01

    Full Text Available With increased awareness of the health benefits of the compounds in green tea, especially polyphenols, its consumption is rising. The main purpose of this study is to determine the effect of different additives on the released fluoride into tea liquor and also daily fluoride intake. The concentrations of fluoride, nitrate, sulfate, and chloride were measured in 15 different flavored green teas (Refah-Lahijan. The fluoride and other anion concentrations were measured by ion chromatography method. The data were analyzed with Statistical Package for the Social Sciences version 16.0. The results showed that the minimum and maximum concentrations of fluoride in the green tea infusions were 0.162 mg/L (cinnamon-flavored green tea and 3.29 mg/L (bagged peach-flavored green tea, respectively. The mean concentration of fluoride in the green tea leaves was 52 mg/kg, and approximately 89% of the fluoride was released from the green tea leaves into the infusions after brewing. The fluoride concentrations varied significantly among the examined green teas ( P 0.05. Finally, drinking of the studied green teas cannot make a significant contribution to the daily dietary intake of F for consumers.

  17. The role of the water footprint in the context of green marketing.

    Science.gov (United States)

    Symeonidou, Stella; Vagiona, Dimitra

    2018-04-03

    The environmental degradation, because of various factors, such as climate change, human activities, increase of population globally, etc. have brought on pressures on the fresh water supplies that vary on time and space. Consequently, economic, environmental, and social tools have emerged known as footprints, in an effort to examine and measure the needs and consequences of humanity on the Earth's life support systems and take measures towards sustainable development. Furthermore, the constantly worsening environmental conditions have resulted in the cultivation of a green culture among society stakeholders that brought on terms such as green marketing and green products. This paper deals with the water footprint (WF) concept and an effort is performed, to explore through a literature review, in which ways it can contribute to the sustainable development of water use, in the context of green marketing (GM) strategies. The approach of the analysis is based on the discrimination to the following aspects: international scale, national and subnational scale, farmers, business, and consumers, in order to track the affection of each part in water issues. The main findings of the literature review showed that the aforementioned factors are playing a key role in protecting water recourses, by the way they formulate their water use and they are interrelated and interdependent. WFs can be useful in the context of GM, by providing helpful information about direct and indirect water consumption, to every contributor factor in supply chains, to consumers, governments, and water managers.

  18. ENHANCED WARM H2 EMISSION IN THE COMPACT GROUP MID-INFRARED ''GREEN VALLEY''

    International Nuclear Information System (INIS)

    Cluver, M. E.; Ogle, P.; Guillard, P.; Appleton, P. N.; Jarrett, T. H.; Rasmussen, J.; Lisenfeld, U.; Verdes-Montenegro, L.; Antonucci, R.; Bitsakis, T.; Charmandaris, V.; Boulanger, F.; Egami, E.; Xu, C. K.; Yun, M. S.

    2013-01-01

    We present results from a Spitzer mid-infrared spectroscopy study of a sample of 74 galaxies located in 23 Hickson Compact Groups (HCGs), chosen to be at a dynamically active stage of H I depletion. We find evidence for enhanced warm H 2 emission (i.e., above that associated with UV excitation in star-forming regions) in 14 galaxies (∼20%), with 8 galaxies having extreme values of L(H 2 S(0)-S(3))/L(7.7 μm polycyclic aromatic hydrocarbon), in excess of 0.07. Such emission has been seen previously in the compact group HCG 92 (Stephan's Quintet), and was shown to be associated with the dissipation of mechanical energy associated with a large-scale shock caused when one group member collided, at high velocity, with tidal debris in the intragroup medium. Similarly, shock excitation or turbulent heating is likely responsible for the enhanced H 2 emission in the compact group galaxies, since other sources of heating (UV or X-ray excitation from star formation or active galactic nuclei) are insufficient to account for the observed emission. The group galaxies fall predominantly in a region of mid-infrared color-color space identified by previous studies as being connected to rapid transformations in HCG galaxy evolution. Furthermore, the majority of H 2 -enhanced galaxies lie in the optical ''green valley'' between the blue cloud and red sequence, and are primarily early-type disk systems. We suggest that H 2 -enhanced systems may represent a specific phase in the evolution of galaxies in dense environments and provide new insight into mechanisms which transform galaxies onto the optical red sequence.

  19. Food safety practices among Norwegian consumers.

    Science.gov (United States)

    Røssvoll, Elin Halbach; Lavik, Randi; Ueland, Øydis; Jacobsen, Eivind; Hagtvedt, Therese; Langsrud, Solveig

    2013-11-01

    An informed consumer can compensate for several potential food safety violations or contaminations that may occur earlier in the food production chain. However, a consumer can also destroy the work of others in the chain by poor food handling practices, e.g., by storing chilled ready-to-eat foods at abusive temperatures. To target risk-reducing strategies, consumer groups with high-risk behavior should be identified. The aim of this study was to identify demographic characteristics associated with high-risk food handling practices among Norwegian consumers. More than 2,000 randomly selected Norwegian consumers were surveyed, and the results were analyzed with a risk-based grading system, awarding demerit points for self-reported food safety violations. The violations were categorized into groups, and an ordinary multiple linear regression analysis was run on the summarized demerit score for each group and for the entire survey group as a whole. Young and elderly men were identified as the least informed consumer groups with the most unsafe practices regarding food safety. Single persons reported poorer practices than those in a relationship. People with higher education reported poorer practices than those with lower or no education, and those living in the capital of Norway (Oslo) reported following more unsafe food practices than people living elsewhere in Norway. Men reported poorer food safety practices than women in all categories with two exceptions: parboiling raw vegetables before consumption and knowledge of refrigerator temperature. These findings suggest that risk-reducing measures should target men, and a strategy is needed to change their behavior and attitudes.

  20. Segmentation: Identification of consumer segments

    DEFF Research Database (Denmark)

    Høg, Esben

    2005-01-01

    It is very common to categorise people, especially in the advertising business. Also traditional marketing theory has taken in consumer segments as a favorite topic. Segmentation is closely related to the broader concept of classification. From a historical point of view, classification has its...... origin in other sciences as for example biology, anthropology etc. From an economic point of view, it is called segmentation when specific scientific techniques are used to classify consumers to different characteristic groupings. What is the purpose of segmentation? For example, to be able to obtain...... a basic understanding of grouping people. Advertising agencies may use segmentation totarget advertisements, while food companies may usesegmentation to develop products to various groups of consumers. MAPP has for example investigated the positioning of fish in relation to other food products...

  1. Environmental Knowledge, Awareness, and Business School Students’ Intentions to Purchase Green Vehicles in Emerging Countries

    Directory of Open Access Journals (Sweden)

    Muhammad Mohiuddin

    2018-05-01

    Full Text Available Environmental awareness and changing attitudes toward “green consumption” are becoming evident in emerging countries’ markets. Using an extended theory of planned behavior, this paper aims to examine emerging countries’ business students’ intentions to purchase green vehicles. Stratified random sampling was used to select study participants, and data were collected through face-to-face interviews. Results revealed that environmental knowledge and awareness have a significant influence on business students’ favorable attitudes toward green vehicles. Further, a significant association between attitudes toward green vehicles, perceived behavioral controls, and intentions to purchase green vehicles was observed. Findings serve to inform managers and policy makers who are formulating strategies for maximizing value creation in an era of increasingly environmentally aware consumers in emerging markets. Ultimately, this policy will help to promote green technology initiatives, and encourage higher rates of adoption of eco-friendly vehicles in emerging countries.

  2. Diffusion of green power products in Switzerland

    International Nuclear Information System (INIS)

    Wuestenhagen, Rolf; Markard, Jochen; Truffer, Bernhard

    2003-01-01

    As in many other European countries, green electricity is an emerging product in Switzerland as well. Although the market is yet to be liberalised, more than 100 of the 1200 Swiss electric utilities offer some sort of green electricity product to their customers. Successful companies like the municipal utilities of the cities of Zurich and Berne have reached customer response rates of up to 4%, while still maintaining cost-based pricing, i.e. charging their customers price premiums of 400-700% per kWh. While most of the products still rely on mainly photovoltaics, some utilities have started to introduce mixed green electricity products also including wind power. With a share of 60% in the Swiss generation mix, hydropower's role in the green electricity mix was also an issue to emerge causing controversial debate. While being renewable, hydropower is not considered environmentally benign by all the stakeholders, and unlike new renewables (solar, wind, biomass), there is little room for new hydropower generation facilities in Switzerland. The green electricity labelling scheme 'Naturemade' tackles that issue. The labelling organisation has evolved from a process with broad stakeholder involvement, which included environmental NGOs, scientific institutions, green electricity providers, renewable energy advocates, government bodies and consumer organisations. The analysis in this paper is based on a diffusion theory framework. It identifies and characterises different phases of (past and future) market development, and stresses the importance of eco-labelling as a tool to facilitate the transition from niche to mass market. Finally, we also discuss conclusions that can be drawn from the Swiss case towards market development and labelling on a European level

  3. Customer Aggregation: An Opportunity for Green Power?

    Energy Technology Data Exchange (ETDEWEB)

    Holt, E.; Bird, L.

    2001-02-26

    We undertook research into the experience of aggregation groups to determine whether customer aggregation offers an opportunity to bring green power choices to more customers. The objectives of this report, therefore, are to (1) identify the different types of aggregation that are occurring today, (2) learn whether aggregation offers an opportunity to advance sales of green power, and (3) share these concepts and approaches with potential aggregators and green power advocates.

  4. RELATIONSHIP BETWEEN ENVIRONMENTAL CONCERN AND GREEN PURCHASING BEHAVIOR

    OpenAIRE

    Kasim Tatic; Merima Cinjarevic

    2010-01-01

    The aim of this paper was to establish the relationship between environmental concern and consumers’ green purchasing behavior. A survey instrument was developed that used scales to measure general environmental beliefs (HEP-NEP general environmental beliefs questions) and consumer’s intention to buy environmental friendly products. Data were collected from a convenient (non-probability sampling method) sample of 150 consumers in the Sarajevo region. The results indicated that significant pos...

  5. The consumer behavior towards an ecological fitness club

    OpenAIRE

    Aguilar Pérez, Rocío

    2017-01-01

    The Gen Z is a new generation that, among others, cares about healthy and sustainable lifestyles. These two new tendencies together give rise to a new market opportunity, which has been taken by us by creating a new fitness concept: an ecologically-friendly gym called GreenMonkeyGym. Throughout this paper the reader will find two important parts. The first one consists of information about the current market trends, about important theoretical concepts regarding consumer behavior as well a...

  6. Green Buildings in Singapore : Analyzing a Frontrunner’s Sectoral Innovation System

    NARCIS (Netherlands)

    Siva, Vidushini; Hoppe, Thomas; Jain, Mansi

    2017-01-01

    The building sector in Singapore consumes up to half of the nation’s total energy. The government has therefore been urging the transformation of the industry by targeting 80% of all buildings to be green-certified by 2030. Thus far, Singapore has done relatively well, and is widely viewed as

  7. Status and Trends in the U.S. Voluntary Green Power Market (2013 Data)

    Energy Technology Data Exchange (ETDEWEB)

    Heeter, J.; Belyeu, K.; Kuskova-Burns, K.

    2014-11-01

    Voluntary green power markets are those in which consumers and institutions voluntarily purchase renewable energy to match their electricity needs. This report surveys utilities, competitive suppliers, renewable energy certificate (REC) marketers, and, for the first time, the community choice aggregation market. This report finds that the voluntary market totaled 62 million megawatt-hours in 2013. Approximately 5.4 million customers are purchasing green power. This report presents data and analysis on voluntary market sales and customer participation, products and premiums, green pricing marketing, and administrative expenses. The report also details trends in REC tracking systems, REC pricing in voluntary and compliance markets, community and crowd-funded solar, and interest in renewable energy by the information and communication technologies sector.

  8. Cheat Electricity? The Political Economy of Green Electricity Delivery on the Dutch Market for Households and Small Business

    OpenAIRE

    J. A. M. Hufen

    2016-01-01

    The European Commission’s renewable energy directive introduced a market-based Guarantees of Origin (GO)-trade system that gives consumers the choice of buying “real” green energy. This has been successful, as the market share of Dutch households that buy green energy grew to 64% in 2015. However, societal organizations are dissatisfied with the green energy offered, categorizing it as “cheat” electricity. This article aims to solve this riddle of a successful product created under the GO-tra...

  9. Attitudes of Turskish Consumers toward Advertising through Sport among the Question how often Consumers purchase Sporting Goods

    Directory of Open Access Journals (Sweden)

    Gorica Zoric

    2017-08-01

    Full Text Available Unlike other advertising mediums such as TV commercials or online advertising, people involuntarily receive sport advertisements; they prefer to watch the game for the sporting action than the regular advertisements. However, it is important to analyse their general attitudes among various questions, mostly due to the reason it varies from demographic group to demographic group. Hence, this research was aimed at gaining relevant knowledge about the attitudes of Serbian consumers toward advertising through sport among the question how often consumers purchase sporting goods. The sample included 173 respondents, divided into six subsample groups: consumers who do not purchase sport goods at all, then consumers who purchase sport goods less than ones a month, next 1–3 a month, 4–6 a month, 7–9 a month, as well as consumers who purchase sport goods more than 10 times a month. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analysed by multivariate analysis (MANOVA and univariate analysis (ANOVA and Post Hoc test. Based on the results it was concluded that significant differences occur at multivariate level, as well as between one of three variables at univariate level (p=.05. It is interesting to highlight that most of potential consumers (n=146 have recognized themselves in two categories: as consumers who purchase sport goods less than ones a month and one to three times a months, while there were no differences among the groups. If we take a look into previous investigations, it is interesting there are some opposite results, and the recommendations for further research are directed to spread out the sample a little bit more, mostly due to the reason the consumers who had a more negative attitudes were in the group that didn’t purchase the sport goods at all.

  10. Consumer attitudes and olive oil acceptance: The potential consumer

    Directory of Open Access Journals (Sweden)

    McEwan, Jean A.

    1994-04-01

    Full Text Available       This paper outlines the results of consumer research to investigate consumer attitudes towards olive oil, and to evaluate selected experimental samples for acceptability.
          Consumer focus group discussions were used to investigate consumer attitudes to and awareness of olive oil, in relation to other culinary oils. A wide range of information was obtained, indicating the increasing importance of olive oil in the UK.
           Product use was examined to investigate the different types of olive oils consumers use, and the importance of different attributes for purchase. Price, quality and colour were the most important considerations for purchasing an olive oil, whilst package design, package material and brand were the least important.       Eight samples of virgin olive oil were evaluated for acceptability of appearance, odour, flavour and mouthfeel. These data indicated clear differences in acceptability between the samples, particularly on flavour, mouthfeel and overall acceptability. These data were then linked to sensory information to determine the characteristics of oil associated with liking for the product.

  11. Analyzing Lifestyle and Consumption Pattern of Hire Groups under Product Service Systems in Taiwan

    Directory of Open Access Journals (Sweden)

    Jui-Che Tu

    2013-01-01

    Full Text Available This study explores the characteristics of rental goods, integrates the green concept in the design and development, and introduces the concept of product service into the rental consumption trend in Taiwan. This study takes the questionnaire survey to collect various opinions of the consumers to rental consumption and also classifies the Taiwanese consumers into five clusters based on the life styles, and the names of clusters are simple financial management cluster, environment and taste cluster, fashionable and flexible cluster, careful purchase cluster, and smart consumption cluster. Finally, conclusions are as follows. (1 The green consumption cognition and attitude of the consumers to the environmental goods can help to master the factor of green consumption property for developing the rental commodities. (2 The market segmentation of the rental consumption market can be enhanced by the variables of available life styles. (3 The applications with product service rental characteristics should take the opinion feedback of the consumers into the sustainable product development conditions and expand the service property of the product. (4 As the cost of cradle-to-cradle recycling pattern is high, the support and promotion of the government can help to construct the business model of product service rental consumption and develop the rental economy.

  12. Green energy products in the United Kingdom, Germany and Finland

    Science.gov (United States)

    Hast, Aira; McDermott, Liisa; Järvelä, Marja; Syri, Sanna

    2014-12-01

    In liberalized electricity markets, suppliers are offering several kinds of voluntary green electricity products marketed as environmentally friendly. This paper focuses on the development of these voluntary markets at household level in the UK, Germany and Finland. Since there are already existing renewable energy policies regulating and encouraging the use of renewable energy, it is important to consider whether voluntary products offer real additional benefits above these policies. Problems such as double counting or re-marketing hydropower produced in existing plants are identified. According to our study, the demand varies between countries: in Germany the number of green electricity customers has increased and is also higher than in the UK or Finland. Typically the average additional cost to consumer from buying green electricity product instead of standard electricity product is in the range of 0-5% in all studied countries, although the level of price premium depends on several factors like electricity consumption. Case study of Finland and literature show that the impacts of green energy are not solely environmental. Renewable energy can benefit local public policy.

  13. Green(ing) infrastructure

    CSIR Research Space (South Africa)

    Van Wyk, Llewellyn V

    2014-03-01

    Full Text Available the generation of electricity from renewable sources such as wind, water and solar. Grey infrastructure – In the context of storm water management, grey infrastructure can be thought of as the hard, engineered systems to capture and convey runoff..., pumps, and treatment plants.  Green infrastructure reduces energy demand by reducing the need to collect and transport storm water to a suitable discharge location. In addition, green infrastructure such as green roofs, street trees and increased...

  14. Consumer evaluation and satisfaction with individual versus group parent training for children with hyperkinetic disorder (HKD).

    Science.gov (United States)

    Heubeck, Bernd G; Otte, Thomas A; Lauth, Gerhard W

    2016-09-01

    The objective of this study was to investigate the social validity of cognitive-behavioural parent training (CBPT) delivered in two formats to parents who have children with hyperkinetic disorder (HKD) with and without medication. Compared individual with group treatment as part of a multicentre randomized controlled trial. Obtained a broad range of evaluations and satisfaction ratings post-treatment and related them to pre-treatment and treatment factors. Attendance rates were high in the individual and slightly less in the group training. Levels of satisfaction were high in both treatment arms with large numbers rating the outcomes, the trainers and the overall training very favourably. Medication showed no effect on parental evaluations. Evaluation of outcomes and satisfaction with the trainer emerged as strong predictors of overall programme satisfaction. The social validity of cognitive-behavioural parent training for hyperkinetic children was supported by high levels of treatment acceptability across a range of indicators and for children with and without medication. Both forms of treatment delivery lead to high rates of consumer satisfaction. Consumer evaluations of CBPT appear independent of medication for HKD. Course satisfaction is clearly associated with two factors that trainers can affect: The parent-trainer relationship and parents' sense of achievement. Far more mothers than fathers attended the trainings. Attitudes may differ in other cultures. © 2015 The British Psychological Society.

  15. Implications of Carbon Regulation for Green Power Markets

    Energy Technology Data Exchange (ETDEWEB)

    Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Holt, Ed [Ed Holt & Associates Inc., Harpeswell, ME (United States); Carroll, Ghita [National Renewable Energy Lab. (NREL), Golden, CO (United States)

    2007-04-01

    This paper examines the potential effects that emerging mandatory carbon markets have for voluntary markets for renewable energy, or green power markets. In an era of carbon regulation, green power markets will continue to play an important role because many consumers may be interested in supporting renewable energy development beyond what is supported through mandates or other types of policy support. The paper examines the extent to which GHG benefits motivate consumers to make voluntary renewable energy purchases and summarizes key issues emerging as a result of these overlapping markets, such as the implications of carbon regulation for renewable energy marketing claims, the demand for and price of renewable energy certificates (RECs), and the use of RECs in multiple markets (disaggregation of attributes). It describes carbon regulation programs under development in the Northeast and California, and how these might affect renewable energy markets in these regions, as well as the potential interaction between voluntary renewable energy markets and voluntary carbon markets, such as the Chicago Climate Exchange (CCX). It also briefly summarizes the experience in the European Union, where carbon is already regulated. Finally, the paper presents policy options for policymakers and regulators to consider in designing carbon policies to enable carbon markets and voluntary renewable energy markets to work together.

  16. Energy efficiency and environmental considerations for green data centers

    International Nuclear Information System (INIS)

    Uddin, M.; Shah, A.

    2014-01-01

    The advancement of business and social practices based on information and social practices based on information and communication technologies (ICTs) in the last few decades has transformed many, if not most, economies and businesses into e-economies and businesses into e-businesses. For economies, ICTs are increasingly playing a critical role in transforming and generating economic opportunities. Technology has a potential to create sustainable business and society both in grim and green economic times. Especially, the recovery from the current economic crisis is going to lead to more greener and energy efficient industries. Data centers are found to be major culprits in consuming too much energy and generating higher level of CO/sub 2/ in their overall operations. In order to handle the sheer magnitude of today's data, servers have become larger, denser, hotter, and significantly more costly operate using more power than being used earlier. This paper determines the properties and attributes of green IT infrastructures and the way they will be helpful in achieving green sustainable businesses. The proposed attributes and characteristics of green IT using Virtualization technology are very productive and efficient and green, hence reducing the emission of greenhouse gases so that their overall effect on global warming can be reduced or even eliminated. The proposed attributes indicate the qualities of green IT to enhance the proper utilization of hardware and software resources available in the data center. (author)

  17. The mere green effect: An fMRI study of pro-environmental advertisements.

    Science.gov (United States)

    Vezich, I Stephanie; Gunter, Benjamin C; Lieberman, Matthew D

    2017-08-01

    Self-report evidence suggests that consumers prefer green products (i.e., pro-environmental) to standard products, but this is not reflected in purchase behaviors. To understand this disconnect, we exposed participants in a magnetic resonance imaging (MRI) scanner to green and standard ads. After viewing each ad, participants rated liking and perceived sustainability. Ratings were more favorable for green ads than for control ads, but the functional MRI data suggested an opposite pattern-participants showed greater activation in regions associated with personal value and reward (ventromedial prefrontal cortex and ventral striatum) in response to control ads relative to green ads. In addition, participants showed greater activity in these regions to the extent that they reported liking control ads, but there was no such trend for green ads. In line with a neuroeconomic account, we suggest that activity in these regions may be indexing a value signal computed during message exposure that may influence downstream purchase decisions, in contrast to self-reported evaluations that may reflect social desirability concerns absent at the point of purchase.

  18. Green growth in the Netherlands

    International Nuclear Information System (INIS)

    Balde, K.; Boelens, A.; Brinksma, E.; Edens, B.; Hiethaar, S.; Klein, P.; Schenau, S.

    2011-04-01

    In 2009 the Ministerial Council Meeting of the Organisation for Economic Co-operation and Development (OECD) committed itself to a green growth strategy. Such a strategy fosters economic growth and development while ensuring that natural resources can continue to provide the ecosystem services on which our well-being relies. It also endorses investment, competition and innovation which will underpin sustained growth and give rise to new economic opportunities. Green growth provides both a policy strategy for implementing this economic transformation and a monitoring framework with a proposed set of indicators. This report presents an overview of the state of green growth in the Netherlands. It should be regarded as a benchmark for a more thorough and comprehensive assessment of green growth in the future. It is based on the set of indicators proposed by the OECD in their intermediate report of February 2011. Data relevant to the Dutch situation are presented for twenty of these indicators, illustrating the observed trends. The indicators are grouped in four themes. For the first theme, environmental efficiency of production, on the whole the indicators show increased efficiency. However, indicators such as greenhouse gas intensity, energy efficiency and material intensity show only relative decoupling, which on its own is not enough to ensure green growth. In addition, the increase in environmental efficiency is partly explained by substitution of imports for domestic production, which is not conducive to green growth on a global scale: the efficiency gains in domestic production, for example, are offset by increases in foreign greenhouse gas emissions. Water use and agricultural nutrient surpluses are the only indicators where absolute decoupling has occurred. The second theme contains indicators regarding the natural assets base. This group of indicators provides a mixed picture. Natural gas reserves are decreasing and the overall level of threat to animal

  19. THE ROLE OF CONSUMERS IN THE TRANSITION TOWARDS A SUSTAINABLE FOOD SUPPLY. THE CASE OF GRUPPI DI ACQUISTO SOLIDALE (SOLIDARITY PURCHASING GROUPS IN ITALY

    Directory of Open Access Journals (Sweden)

    Filippo Randelli

    2015-10-01

    Full Text Available This paper addresses the role of ethical consumers in the transition process towards a sustainable food supply. The questions that immediately come to mind are: can the consumers put changes in motion in the established food supply regime? Which are the mechanisms hindering a transition driven by consumers? In order to answer to these questions we analyse the case of Gruppi di Acquisto Solidale (Solidarity Purchasing Groups in Italy, as a support for a broader reflection to the topic. The growing dissatisfaction with the established food supply, dominated by the duopoly supermarket-global food supplier, has driven a few pioneers to search for new solutions. In the case of Italy, consumers have organized themselves into informal networks, in order to purchase quality food together from local farmers. They are motivated by the meeting of social, ethical and environmental needs (providing sustainable food and support local farmers which were not served in the beginning by incumbent firms and they operate in the social economy as community groups.

  20. Green electricity: Tracking systems for environmental disclosure

    Energy Technology Data Exchange (ETDEWEB)

    Biewald, B.E.; Ramey, J.A. [Synapse Energy Economics, Inc., Cambridge, MA (United States)

    1997-12-31

    For the first time, electricity consumers in the US are beginning to choose their generation providers. One of the opportunities created by the introduction of retail choice in electricity is the chance for customers to influence the mix of generating resources through their purchasing decisions. Some environmentally aware consumers will want {open_quotes}clean,{close_quotes} {open_quotes}green,{close_quotes} or renewable power. While some suppliers will attempt to differentiate themselves according to their environmental performance, such claims for green electricity can be particularly difficult to verify given the complexity of the interconnected electric system. Because electricity is delivered over an integrated transmission grid and kilowatt-hours at the point of retail sale are indistinguishable from each other; disclosure requires tracking protocols to attribute generation at power plants to sales at the customers` meters. Fortunately, it is possible to implement a workable disclosure system. Some states have already included disclosure requirements in their electric industry restructuring orders and legislation. In this paper, a set of design criteria for an environmental disclosure system are presented along with two methods for disclosure: the company approach and the product approach. In addition, the authors discuss of power pools, data availability issues, and propose a company-based disclosure system using a {open_quotes}wholesale sales first{close_quotes} approach to transaction accounting.

  1. Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany

    International Nuclear Information System (INIS)

    Kaenzig, Josef; Heinzle, Stefanie Lena; Wüstenhagen, Rolf

    2013-01-01

    In liberalized electricity markets, residential customers can choose their preferred provider and select among a variety of different electricity products, including green power options. Successful product design and marketing strategies for green electricity may provide electricity providers with a competitive advantage, while at the same time contributing to energy policy objectives. This requires, however, a thorough understanding of customer preferences. We investigate the relative importance of different product attributes in creating customer value, and find that price and electricity mix are the two most important attributes. The German electricity customers we surveyed in 2009 expressed an implicit willingness to pay a premium of about 16% for electricity from renewable sources. We conclude that consumers are willing to pay a significant price premium for an upgrade from the current default electricity mix in Germany to a more environmentally friendly default electricity mix, and discuss implications for marketing strategy and energy policy. Our findings are based on a dataset of 4968 experimental choices made by 414 German residential consumers, collected in a stated preference survey. - Highlights: ► Study is based on 4968 experimental choices made by 414 German retail consumers. ► Apart from price, the electricity mix is the most important product attribute. ► Majority of consumers prefer nuclear-free electricity. ► Respondents are willing to pay a premium for green electricity. ► German default electricity mix does not correspond to current customer preferences.

  2. Calculating Liquid Capacity to Understand what could have been Consumed from 'Drinking' Vessels

    Directory of Open Access Journals (Sweden)

    William Baddiley

    2018-05-01

    Full Text Available All Usk ware vessel form types used in the analyses in this article, with calculation areas indicated. Drawings by W. Baddiley, adapted from Greene (1993, 12-15 and reproduced with permission from Greene. There are many examples of vessel types reportedly used for drinking during the Roman period, but there have been few attempts to calculate the volume of liquid that such vessels could have held. For this article scaled reproductions of vessels from archaeological reports are used as the basis for calculating vessel capacity by applying the formula for the volume of a cylinder V equals Pi r squared h to calculate vessel volume and thus liquid capacity. Most of the vessels examined in this article consist of coarse ware and fineware pottery from the legionary fortress at Usk. The drinking silverware from the House of the Menander at Pompeii provides a comparison with the Usk pottery. The calculated capacities potentially allow distinctions between individual and communal drinking to be seen, while large variations in capacity are apparent even within supposedly tightly grouped datasets like the Drag. 27 samian ware from Usk. Comparing the capacities of different vessel types and vessel materials can also demonstrate a certain level of consumer preference. This is especially so at Usk where no vessels with a capacity of between 400ml and 500ml are found, and the majority of the vessels tend to cluster below 300ml. Identifying a specific drink being consumed from these vessels is more problematic, but by combining capacity data with other sources of evidence, such as find spots, vessel forms and materials, a number of possibilities are raised.

  3. Physical and sensory quality of Java Arabica green coffee beans

    Science.gov (United States)

    Sunarharum, W. B.; Yuwono, S. S.; Pangestu, N. B. S. W.; Nadhiroh, H.

    2018-03-01

    Demand on high quality coffee for consumption is continually increasing not only in the consuming countries (importers) but also in the producing countries (exporters). Coffee quality could be affected by several factors from farm to cup including the post-harvest processing methods. This research aimed to investigate the influence of different post-harvest processing methods on physical and sensory quality of Java Arabica green coffee beans. The two factors being evaluated were three different post-harvest processing methods to produce green coffee beans (natural/dry, semi-washed and fully-washed processing) under sun drying. Physical quality evaluation was based on The Indonesian National Standard (SNI 01-2907-2008) while sensory quality was evaluated by five expert judges. The result shows that less defects observed in wet processed coffee as compared to the dry processing. The mechanical drying was also proven to yield a higher quality green coffee beans and minimise losses.

  4. Sustainable packaging : A study of consumers' loyalty and behavior

    OpenAIRE

    van Huynh, Fredrik; Gonzalez, Aaron; Yousef, Waseem

    2009-01-01

      The ecological consumer has been a significant and central character in the development of green marketing. In an effort to enhance brand equity and increase consumers’ loyalty, companies are relying on environmental claims. From advances in processes, to product design and packaging materials that diminish waste, companies are more and more emphasizing on sustainability. The findings of previous research aiming to link purchasing and environmental concerns to socio-demographic factors have...

  5. Brand Revitalization: Penciptaan Brand Image Produk Green Sands Bebas Alkohol melalui Marketing Communication (Advertising dan Public Relation pada PT Multi Bintang Indonesia Tb

    Directory of Open Access Journals (Sweden)

    Cooky Tri Adhikara

    2011-05-01

    Full Text Available PT Multi Bintang Indonesia is a beverages production company, and one of its products are Green Sands. In early 2002, Green Sands revitalize to Green Sands Alcohol-Free and communicated through several promotional tools, including advertising and public relations. This study examines what brand image embedded on the consumers, and what is the level of influence of advertising and public relations toward the creation of brand image of products Green Sands Alcohol-Free. The research methods used in this study is test Cochran, multiple regression, and cobwebs. The result, brand image that is embedded in consumer brand is cool and trendy and unique and refreshing taste. Advertising and public relations by creating a brand image is only 7.2%, the rest from other factors. Brand image is embedded in the customers had not yet reached the desired scale of the company. 

  6. Introducing of Green Pricing in the Korean Electricity Sector

    Energy Technology Data Exchange (ETDEWEB)

    Boo, K.J. [Korea Energy Economics Institute, Euiwang (Korea)

    2001-11-01

    renewables. Fourth, willingness to pay the premium is 17% with market potential of 14.2%. Fifth, the average rate of supporting the new renewable energy policies is less than 50%, way below those of the developed countries. These findings imply that consumer attitude toward green pricing is not so encouraging. At this point, what attracts our attention is the fact that the market potential of green pricing amounts to 14.2%, indicating the high level of environmental awareness. Materialization of this market potential calls for a step by step marketing strategy based on market segmentation. To start with, non-profit corporations should be targeted. Then, market efforts should be shifted to profit corporations. In addition, the government's role of leadership and monitoring is needed to help market function smoothly in a competitive environment. The major considerations in designing a green pricing are: first of all, the contribution-based green pricing is more desirable than the product-based or the capacity-based, in consideration of the current status of the domestic market development. Incentives for customer's wider participation include: protection against rate increases, related product discounts, certification and special recognition. Another idea to encourage participation is to enhance program's tangibility through locating the facilities in city parks and other public places frequently visited by community residents. What counts most in designing a green pricing is program credibility. To prevent a green scam, green pricing program should be accompanied by an education, green board of advisors, and environmental disclosure and green certification, all of which will make green pricing project transparent and accountable. This implies that existing programs and policies can be rekindled to supplement the green pricing program. In the midst of restructuring and transition into a competitive market, experts show a mixed feeling of concerns and hopes about

  7. COMPARISON OF EFFECTS OF MASSAGE THERAPY ALONE AND IN COMBINATION WITH GREEN COCONUT WATER THERAPY ON Β-ENDORPHIN LEVEL IN TEENAGE GIRLS WITH DYSMENORRHEA

    Directory of Open Access Journals (Sweden)

    Fitria Hikmatul Ulya

    2017-08-01

    Full Text Available Background: Dysmenorrhea is pain during menstruation in lower abdomen, and is not due to other diseases. Effleurage massage and consuming green coconut water are considered able to reduce menstrual pain. However, little is known about the effect of the combination between the two interventions. Objective: To compare the effectiveness of effleurage massage and in combination with green coconut water on pain, anxiety, and ß-endorphin level in teenage girls with menstrual pain (dysmenorrhea. Design: A quasy experiment with pretest-posttest approach design with control group. There were 36 samples recruited in this study by purposive sampling, which were divided into a massage therapy group, the combination therapy group, and a control group. Menstrual pain was measured using Numeric Rating Scale, while anxiety was measured using Zung Self rating Anxiety Scale (ZSAS, and endorphin level using ELISA (Enzyme-Linked Immunosorbent Assay. One way anova test and repeated anova were performed as a bivariate analysis. Mancova and post hoc anova were used for multivariate analysis. Result: The combination of massage and green coconut water was more effective in reducing pain (p 0.013 and anxiety levels (p 0.000, and in increasing β-endorphin (p 0.029 with significant value of <0.05 compared to the massage therapy alone. Conclusion: The combination of effleurage massage and green coconut water had significant effect in decreasing anxiety and pain levels, and increasing β-endorphin levels in teenage girls with painful periods (dysmenorrhea; and more effective than performing effleurage massage only. It is suggested that this combination therapy could be used as an alternative therapy for women with dysmenrrohea.

  8. Using Personal Water Footprints to Identify Consumer Food Choices that Influence the Conservation of Local Water Resources

    Science.gov (United States)

    Marrin, D. L.

    2015-12-01

    As the global demand for water and food escalates, the emphasis is on supply side factors rather than demand side factors such as consumers, whose personal water footprints are dominated (>90%) by food. Personal footprints include the water embedded in foods that are produced locally as well as those imported, raising the question of whether local shifts in people's food choices and habits could assist in addressing local water shortages. The current situation in California is interesting in that drought has affected an agriculturally productive region where a substantial portion of its food products are consumed by the state's large population. Unlike most agricultural regions where green water is the primary source of water for crops, California's arid climate demands an enormous volume of blue water as irrigation from its dwindling surface and ground water resources. Although California exports many of its food products, enough is consumed in-state so that residents making relatively minor shifts their food choices could save as much local blue water as their implementing more drastic reductions in household water use (comprising food group on both a caloric and gravimetric basis. Another change is wasting less food, which is a shared responsibility among consumers, producers and retailers; however, consumers' actions and preferences ultimately drive much of the waste. Personal water footprints suggest a role for individuals in conserving local water resources that is neither readily obvious nor a major focus of most conservation programs.

  9. Consumer demand for green stormwater management technology in an urban setting: The case of Chicago rain barrels

    Science.gov (United States)

    Ando, Amy W.; Freitas, Luiz P. C.

    2011-12-01

    Hydrological disruption and water pollution from urbanization can be reduced if households in urban areas adopt decentralized storm water controls. We study a citywide municipal subsidized rain-barrel program in the third biggest city in the United States, Chicago, to explore what factors influence whether households purchase this sort of green storm water management technology in an urban setting. Specifically, we regress census-tract level data on the number of rain barrels adopted in different parts of the city on socioeconomic variables, data on local flood frequency, and features of the housing stock. We find that rain-barrel purchases are not correlated with local levels of flooding, even though city residents were told by program managers that rain barrels could alleviate local flooding. Instead, rain barrels are heavily concentrated in places with high-income attitudinally green populations. We do find more rain barrels were adopted in places close to rain-barrel distribution points and near sites of hydrological information campaigns; thus, policy makers might increase green-technology adoption in areas where they can do the most good by reducing transaction costs and providing education programs to those areas. Finally, our results indicate that owner occupancy is positively correlated with green-technology adoption. Low-rise rental housing may have inefficiently low levels of adoption, such that city managers might want to develop programs to encourage storm water management investments by landlords who do not live in their own properties.

  10. Exploring consumer opinions on the presentation of side-effects information in Australian Consumer Medicine Information leaflets.

    Science.gov (United States)

    Tong, Vivien; Raynor, David K; Blalock, Susan J; Aslani, Parisa

    2016-06-01

    Consumer Medicine Information (CMI) is a brand-specific and standardized source of written medicine information available in Australia for all prescription medicines. Side-effect information is poorly presented in CMI and may not adequately address consumer information needs. To explore consumer opinions on (i) the presentation of side-effect information in existing Australian CMI leaflets and alternative study-designed CMIs and (ii) side-effect risk information and its impact on treatment decision making. Fuzzy trace, affect heuristic, frequency hypothesis and cognitive-experiential theories were applied when revising existing CMI side-effects sections. Together with good information design, functional linguistics and medicine information expertise, alternative ramipril and clopidogrel CMI versions were proposed. Focus groups were then conducted to address the study objectives. Three focus groups (n = 18) were conducted in Sydney, Australia. Mean consumer age was 58 years (range 50-65 years), with equal number of males and females. All consumers preferred the alternative CMIs developed as part of the study, with unequivocal preference for the side-effects presented in a simple tabular format, as it allowed quick and easy access to information. Consumer misunderstandings reflected literacy and numeracy issues inherent in consumer risk appraisal. Many preferred no numerical information and a large proportion preferred natural frequencies. One single method of risk presentation in CMI is unable to cater for all consumers. Consumer misunderstandings are indicative of possible health literacy and numeracy factors that influence consumer risk appraisal, which should be explored further. © 2014 The Authors Health Expectations Published by John Wiley & Sons Ltd.

  11. Customers’ Intention to Use Green Products: the Impact of Green Brand Dimensions and Green Perceived Value

    Directory of Open Access Journals (Sweden)

    Doszhanov Aibek

    2015-01-01

    Full Text Available This study aimed to identify the relationships between green brand dimension (green brand awareness, green brand image, and green brand trust, green perceived value and customer’s intention to use green products. Data was collected through structured survey questionnaire from 384 customers of three hypermarkets in Kuala-Lumpur. Data was analyzed based on multiple regression analysis. The results indicate that there are significant relationships between green brand awareness, green brand trust, green perceived value, and customer’s intention to use green products. However, green brand image was not found to have significant relationship with customer’s intention to use green products. The discussion presented suggestions for marketers and researchers interested in green branding.

  12. The effect of urban green on small-area (healthy) life expectancy.

    Science.gov (United States)

    Jonker, M F; van Lenthe, F J; Donkers, B; Mackenbach, J P; Burdorf, A

    2014-10-01

    Several epidemiological studies have investigated the effect of the quantity of green space on health outcomes such as self-rated health, morbidity and mortality ratios. These studies have consistently found positive associations between the quantity of green and health. However, the impact of other aspects, such as the perceived quality and average distance to public green, and the effect of urban green on population health are still largely unknown. Linear regression models were used to investigate the impact of three different measures of urban green on small-area life expectancy (LE) and healthy life expectancy (HLE) in The Netherlands. All regressions corrected for average neighbourhood household income, accommodated spatial autocorrelation, and took measurement uncertainty of LE, HLE as well as the quality of urban green into account. Both the quantity and the perceived quality of urban green are modestly related to small-area LE and HLE: an increase of 1 SD in the percentage of urban green space is associated with a 0.1-year higher LE, and, in the case of quality of green, with an approximately 0.3-year higher LE and HLE. The average distance to the nearest public green is unrelated to population health. The quantity and particularly quality of urban green are positively associated with small-area LE and HLE. This concurs with a growing body of evidence that urban green reduces stress, stimulates physical activity, improves the microclimate and reduces ambient air pollution. Accordingly, urban green development deserves a more prominent place in urban regeneration and neighbourhood renewal programmes. Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions.

  13. Habitat connectivity shapes urban arthropod communities: the key role of green roofs.

    Science.gov (United States)

    Braaker, S; Ghazoul, J; Obrist, M K; Moretti, M

    2014-04-01

    The installation of green roofs, defined here as rooftops with a shallow soil cover and extensive vegetation, has been proposed as a possible measure to mitigate the loss of green space caused by the steady growth of cities. However, the effectiveness of green roofs in supporting arthropod communities, and the extent to which they facilitate connectivity of these communities within the urban environment is currently largely unknown. We investigated the variation of species community composition (beta diversity) of four arthropod groups with contrasting mobility (Carabidae, Araneae, Curculionidae, and Apidae) on 40 green roofs and 40 extensively managed green sites on the ground in the city of Zurich, Switzerland. With redundancy analysis and variation partitioning, we (1) disentangled the relative importance of local environmental conditions, the surrounding land cover composition, and habitat connectivity on species community composition, (2) searched for specific spatial scales of habitat connectivity for the different arthropod groups, and (3) discussed the ecological and functional value of green roofs in cities. Our study revealed that on green roofs community composition of high-mobility arthropod groups (bees and weevils) were mainly shaped by habitat connectivity, while low-mobility arthropod groups (carabids and spiders) were more influenced by local environmental conditions. A similar but less pronounced pattern was found for ground communities. The high importance of habitat connectivity in shaping high-mobility species community composition indicates that these green roof communities are substantially connected by the frequent exchange of individuals among surrounding green roofs. On the other hand, low-mobility species communities on green roofs are more likely connected to ground sites than to other green roofs. The integration of green roofs in urban spatial planning strategies has great potential to enable higher connectivity among green spaces, so

  14. Clear road for sustainable fuels? Study on the willingness of consumers to switch to sustainable fuels

    International Nuclear Information System (INIS)

    Van Amelsfoort, A.; Zwier, R.

    2007-01-01

    In the Netherlands, there are currently hardly any filling stations where various types of sustainable fuels are available next to the regular fuels. Green Planet wants to start a filling station in the province of Drenthe. However, first Green Planet want to examine if consumers are prepared to switch to sustainable fuels. In addition, they want to know how these fuels should be properly introduced. The authors have sent questionnaires to more than 300 car drivers in the provinces of Groningen en Drenthe. Based on the results of the questionnaire a marketing strategy was developed recommending to start offering sustainable fuels, and especially B10/E10 and CNG. The consumer must be informed about the composition of sustainable fuels and possible consequences that driving on sustainable fuels may have for cars and the environment. [mk] [nl

  15. Factors affecting the implementation of green specifications in construction.

    Science.gov (United States)

    Lam, Patrick T I; Chan, Edwin H W; Poon, C S; Chau, C K; Chun, K P

    2010-01-01

    Green specifications constitute one of the important elements in green construction. New sustainability requirements and changing priorities in construction management have spurred the emerging green specifications to a faster pace of development. A cross-sectional survey has been conducted in Hong Kong in 2007 to identify principal factors leading to the success of preparing green specifications. Based on extensive construction management literature, 20 variables concerning sustainable construction were summarized. Using the Mann-Whitney U-test, the subtle differences between stakeholders in specifying construction work have been detected even with the high consistency of the responses among the groups. Moreover, five independent factors for successful specification of green construction have been categorized by factor analysis. They are related to (1) green technology and techniques, (2) reliability and quality of specification, (3) leadership and responsibility, (4) stakeholder involvement, and (5) guide and benchmarking systems. Whilst the first and fourth factors are generally more important, different stakeholder groups have different emphases. The results of the survey have been validated against established principles. 2009 Elsevier Ltd. All rights reserved.

  16. The evolution of green food products and retailers’ eco-strategizing and green competitiveness in the Danish and Brazilian grocery sector

    DEFF Research Database (Denmark)

    Mazzero, Marcelo Fernando

    2017-01-01

    investigates the role of retail groups in the development of the green food market in Denmark and Brazil. Accordingly, it investigates the rate and direction of the greening of this process in those markets as well as their sectoral convergence of retailers’ eco-strategizing. Using the dynamic capabilities...... business case. Finally, changes in their business models have become a central competitive driver to retailers in both countries, which enabled them to sustain competitive advantage on the greening of their food markets.......Grounded on the evolutionary approach, this thesis adds an understanding about the dynamics of the greening of the economy, particularly highlighting the neglected demand side aspect of the greening of markets. Since the emergence of green food markets in the 1980s and 1990s, this study...

  17. The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity

    OpenAIRE

    Yu-Shan Chen; Tai-Wei Chang; Chun-Yu Lin; Pi-Yu Lai; Kuan-Hung Wang

    2016-01-01

    This study fills the research gap in the exploration of the relationships between both proactive and reactive green innovations and green product development performance, and examines the mediating effect of green creativity. Structural equation modeling (SEM) is utilized to test the hypotheses. From the sample of 146 valid respondents, the results show that proactive green innovation positively affects green creativity and green product development performance, and green creativity positivel...

  18. Mapping of HABs Contaminated In Green Shells (Perna viridis) in Semarang Bay

    Science.gov (United States)

    A'in, Churun; Suryanti, Suryanti; Haeruddin, Haeruddin

    2018-02-01

    The existence of Harmful Algae Blooms (HABs) can adversely affect the water like a mass death of fish and oxygen depletion. Some types of HABs can be contaminated with seafood and contain biotoxins that are detrimental to the health of humans who consume them. Green mussels (Perna viridis) has the properties of filter feeders so vulnerable to contamination HABs. This research was conducted to produce spatially thematic maps contaminated HABs in P. viridis so providing information about risk prediction P. viridis when consumed by humans. Sampling was done purposively in three (3) stations that represent the Bay Semarang namely western boundary waters (Kendal), middle (Semarang) and the eastern boundary (Demak). Sampling done two (2) times, namely East season (June -July) and the second transitional season (September) 2016. Analysis of HABs done either in water or body tissues of P. viridis through the analysis of food habit. The results shows that P. viridis genus positive contaminated HABs phytoplankton Tricodesmium and Ceratium. Spatial distribution and abundance of Tricodesmium genus Fitoplankton is wider and taller than the HABs Phytoplankton genus Ceratium. Group HABs are found in the tissues of P. viridis no potential as biotoxin that does not cause adverse health risks.

  19. RSM Outlook Spring 2007: Green Technology: The New IT

    OpenAIRE

    Morris, Rebecca

    2007-01-01

    markdownabstract#### Sustaining change (Rebecca Morris) An interview with RSM alumnus and Royal DSM Managing Board member Feike Sijbesma. #### Why celebrity sells: The brain mechanisms of persuasion (Vittorio Busato & Rebecca Morris) Marketing researchers at RSM are combining the latest neuroimaging techniques to discover more about what goes on in the brains of consumers. For marketeers, this may help take the last remaining guesswork out of pricey advertising campaigns. #### Green technolog...

  20. Customer Aggregation: An Opportunity for Green Power?; TOPICAL

    International Nuclear Information System (INIS)

    Holt, E.; Bird, L.

    2001-01-01

    We undertook research into the experience of aggregation groups to determine whether customer aggregation offers an opportunity to bring green power choices to more customers. The objectives of this report, therefore, are to (1) identify the different types of aggregation that are occurring today, (2) learn whether aggregation offers an opportunity to advance sales of green power, and (3) share these concepts and approaches with potential aggregators and green power advocates

  1. Metaphysical green

    DEFF Research Database (Denmark)

    Earon, Ofri

    2011-01-01

    to adapt to urban environment. It explores the potential of Sensation of Green in the city. The paper questions whether the Sensation of Green could introduce a new spectrum of greens, beside the real green. It develops the term of metaphysical green – does green have to be green or can it be only...

  2. ANALYTIC HIERARCHY PROCESS: AN APPLICATION IN GREEN BUILDING MARKET RESEARCH

    Directory of Open Access Journals (Sweden)

    Sharmin Attaran

    2013-01-01

    Full Text Available Sustainability has become a necessity in the building industry. In recent years, as the general public is more informed and aware of sustainability related issues, they are becoming major players in the decision making process regarding their built environment. However, there are still challenges with how sustainability is communicated to occupants and owners of buildings. As the global economic crisis is continuing, the marketing of green buildings needs to be refined to communicate the lifetime benefits of sustainability. One of the ways to develop effective marketing strategies, is to understand what the occupants value the most among many aspects of green buildings thus develop focused marketing solutions. Authors present a conceptual methodology using Analytic Hierarchy Process toward identifying consumer ranking and weights of a major green building rating system’s categories. Authors use sample non-representative data to illustrate the proposed methodology, while sharing preliminary qualitative data from the research in progress.

  3. Green communications theoretical fundamentals, algorithms and applications

    CERN Document Server

    Wu, Jinsong; Zhang, Honggang

    2012-01-01

    Nowadays energy crisis and global warming problems are hanging over everyone's head, urging much research work on energy saving. In the ICT industry, which is becoming a major consumer of global energy triggered by the telecommunication network operators experiencing energy cost as a significant factor in profit calculations, researchers have started to investigate various approaches for power consumption reduction. Standards bodies are already developing standards for energy-efficient protocols. However, research in green communications is still at an early stage, and the space of potential s

  4. Brazilian Green Propolis Improves Antioxidant Function in Patients with Type 2 Diabetes Mellitus

    Directory of Open Access Journals (Sweden)

    Liting Zhao

    2016-05-01

    Full Text Available Propolis contains a variety of bioactive components and possesses many biological properties. This study was designed to evaluate potential effects of Brazilian green propolis on glucose metabolism and antioxidant function in patients with type 2 diabetes mellitus (T2DM. In the 18-week randomized controlled study, enrolled patients with T2DM were randomly assigned to Brazilian green propolis group (900 mg/day (n = 32 and control group (n = 33. At the end of the study, no significant difference was found in serum glucose, glycosylated hemoglobin, insulin, aldose reductase or adiponectin between the two groups. However, serum GSH and total polyphenols were significantly increased, and serum carbonyls and lactate dehydrogenase activity were significantly reduced in the Brazilian green propolis group. Serum TNF-α was significantly decreased, whereas serum IL-1β and IL-6 were significantly increased in the Brazilian green propolis group. It is concluded that Brazilian green propolis is effective in improving antioxidant function in T2DM patients.

  5. BEHAVIOR ANALYSIS OF CONSUMER COMPLAINT

    Directory of Open Access Journals (Sweden)

    Andrie Prasetyo

    2016-05-01

    Full Text Available Complaining is one form of communication for consumers to express their dissatisfaction. Understanding the consumer complaint behavior is an important thing for businesses; however, it is not easy to do. The initial step in understanding this behavior of consumer complaints is to map consumers based on their behavior of complaints and analyze the factors that influence this. This study examines the complaint behavior of consumers in Cibubur who have experienced dissatisfaction with a product.  The objectives of this study are to map the consumer complaint behavior and identify its relationship with various factors such as consumer demographics, personality, attitude to businesses, attribution of the causes of dissatisfaction, and product attributes. A crosstab descriptive analysis method was used to map the consumers, while the Pearson correlation analysis methods was used to analyze consumer complaint behavioral relationships with various factors. The results of this study indicated that consumers in Cibubur based on their complaint behavior are classified into four groups: passive, voicers, irates and activist. The passive consumers dominate the category with a percentage of 49%.  The voicers, irates, and activist belong to the complaining type and are dominated by young women, with high levels of education and income. Keywords: consumer complaint behavior, product, crosstab, pearson correlation

  6. Perceived importance of fuel characteristics and its match with consumer beliefs about biofuels in Belgium

    International Nuclear Information System (INIS)

    Van de Velde, Liesbeth; Verbeke, Wim; Buysse, Jeroen; Van Huylenbroeck, Guido; Popp, Michael

    2009-01-01

    Consumer consciousness concerning the environment has increased and become a major factor in purchasing behaviour. Consumer research to understand and influence the adoption of green technologies and products is therefore important. This paper investigates the beliefs of Belgian consumers concerning the use of biofuels and identifies four consumer segments based on the perceived importance of different fuel characteristics. To convince the performance-oriented consumers to use biofuels, information about these fuels has to stress their quality and performance standards. The society-oriented cluster attaches great importance to environmental friendliness, odour, production origin, the opportunity to decrease energy dependency and job creation. To persuade the environment-oriented consumers low odour, beneficial environmental influence and quality assurance of biofuels have to be emphasized. The convenience-oriented consumers will be the most difficult to persuade to use biofuels. They need to be convinced that every vehicle can drive with biofuel blends without the need for engine modifications. Concerns relating to the price and perceived low availability of biofuels at fuel stations are major obstacles for all consumers involved in this study. (author)

  7. Utility green pricing programs: a statistical analysis of program effectiveness

    International Nuclear Information System (INIS)

    Ryan, W.; Scott, O.; Lori, B.; Blair, S.

    2005-01-01

    Utility green pricing programs represent one way in which consumers can voluntarily support the development of renewable energy. The design features and effectiveness of these programs varies considerably. Based on a survey of utility program managers in the United States, this article provides insight into which program features might help maximize both customer participation in green pricing programs and the amount of renewable energy purchased by customers in those programs. We find that program length has a substantial impact on customer participation and purchases; to achieve higher levels of success, utilities will need to remain committed to their product offering for some time. Our findings also suggest that utilities should consider higher renewable energy purchase thresholds for residential customers in order to maximize renewable energy sales. Smaller utilities are found to be more successful than larger utilities, and we find some evidence that providing private benefits to nonresidential participants can enhance success. Interestingly, we find little evidence that the cost of the green pricing product greatly impacts customer participation and renewable energy sales, at least over the narrow range of premiums embedded in our data set, and for the initial set of green power purchasers. (author)

  8. Metabolic profile in two physically active Inuit groups consuming either a western or a traditional Inuit diet

    DEFF Research Database (Denmark)

    Munch-Andersen, Thor; Olsen, David B.; Søndergaard, Hans

    2012-01-01

    Objectives: To evaluate the effect of regular physical activity on metabolic risk factors and blood pressure in Inuit with high BMI consuming a western diet (high amount of saturated fatty acids and carbohydrates with a high glycemic index). Study design: Cross sectional study, comparing Inuit...... eating a western diet with Inuit eating a traditional diet. Methods: Two physically active Greenland Inuit groups consuming different diet, 20 eating a traditional diet (Qaanaaq) and 15 eating a western diet (TAB), age (mean (range)); 38, (22–58) yrs, BMI; 28 (20–40) were subjected to an oral glucose...... tolerance test (OGTT), blood sampling, maximal oxygen uptake test, food interview/collection and monitoring of physical activity. Results: All Inuit had a normal OGTT. Fasting glucose (mmol/l), HbA1c (%), total cholesterol (mmol/l) and HDL-C (mmol/l) were for Qaanaaq women: 4.8±0.2, 5.3±0.1, 4.96±0.42, 1...

  9. Consumer attitudes and preferences for fresh market tomatoes.

    Science.gov (United States)

    Oltman, A E; Jervis, S M; Drake, M A

    2014-10-01

    This study established attractive attributes and consumer desires for fresh tomatoes. Three focus groups (n = 28 participants) were conducted to explore how consumers perceived tomatoes, including how they purchased and consumed them. Subsequently, an Adaptive Choice Based Conjoint (ACBC) survey was conducted to understand consumer preferences toward traditional tomatoes. The ACBC survey with Kano questions (n = 1037 consumers in Raleigh, NC) explored the importance of color, firmness, size, skin, texture, interior, seed presence, flavor, and health benefits. The most important tomato attribute was color, then juice when sliced, followed by size, followed by seed presence, which was at parity with firmness. An attractive tomato was red, firm, medium/small sized, crisp, meaty, juicy, flavorful, and with few seeds. Deviations from these features resulted in a tomato that was rejected by consumers. Segmentations of consumers were determined by patterns in utility scores. External attributes were the main drivers of tomato liking, but different groups of tomato consumers exist with distinct preferences for juiciness, firmness, flavor, and health benefits. Conjoint analysis is a research technique that collects a large amount of data from consumers in a format designed to be reflective of a real life market setting and can be combined with qualitative insight from focus groups to gain information on consumer consumption and purchase behaviors. This study established that the most important fresh tomato attributes were color, amount of juice when sliced, and size. Distinct consumer clusters were differentiated by preference for color/appearance, juiciness and firm texture. Tomato growers can utilize the results to target attributes that drive consumer choice for fresh tomatoes. © 2014 Institute of Food Technologists®

  10. Influence of cigarette smoke and green tea on radiation-induced micronucleated polychromatic erythrocytes

    International Nuclear Information System (INIS)

    Gao Yong; Hao Enzhu; Ni Yanbo

    2006-01-01

    Objective: To observe the effects of cigarette smoke and green tea on radiation-induced bone marrow cell mutation, and to provide scientific information for prevention and treatment of radiation damage. Methods: There were 8 groups in the factorial experiment design with 3 factors at 2 levels. Mice were randomly divided into each group. There were 8 mice in each group. Mice in seven experimental groups were exposed to cigarette smoke, green tea, radiation or their mixtures respectively. One group was treated as the blank control group. The frequencies of micrnucleated polychromatic erythrocytes (MPCE) were scored by single blinded method. The data were analyzed with factorial experiments analysis of variance using SAS 8.0. Results: Analysis of variance showed that radiation, cigarette smoke and green tea were independently significant factors (P<0.01). Interactions between cigarette smoke and radiation or between green tea and radiation were statistically significant (P<0.01). Conclusion: Radiation and cigarette smoke can cause bone marrow cell mutations independently. There is synergistic effect between cigarette smoke and radiation. Green tea can inhibit radiation-induced cell mutation. (authors)

  11. The Effects of Green Tea Extract on Working Memory in Healthy Women.

    Science.gov (United States)

    Liu, Y; Fly, A D; Wang, Z; Klaunig, J E

    2018-01-01

    This study aimed to examine the effects of green tea extract on working memory in healthy younger (21 - 29 y) and older (50 - 63 y) women. A single-blind, placebo-controlled, crossover design was used. A university laboratory. Twenty non-smoking Caucasian women were recruited in the younger (10) and older (10) age group. Subjects received 5.4 g green tea extract (at least 45% epigallocatechin-3-gallate) or placebo (cornstarch) within a 24-hour period. Working memory was measured by reading span and N-back task paradigm. Blood sample (20 mL) was collected and measured for plasma malondialdehyde (MDA) and total antioxidant capacity (TEAC) concentration. A 24-hour recall was conducted for each treatment period to ensure similar dietary patterns. Green tea extract significantly improved reading span performance in older women, indicated by higher absolute and partial scores of reading span. No significant changes were observed in the younger group. N-back latencies and accuracies were not significantly different after green tea treatment in either age group. Plasma concentration of MDA and TEAC were not different after green tea extract in either group. Acute supplementation of decaffeinated green tea extract may enhance working memory capacity of women between 50 to 63 years of age. This study provides preliminary evidence that consumption of green tea extract may enhance the cognitive performance in older adults and thus provide potential chemopreventive benefits in this group. The mechanism should be explored in future research.

  12. Green IT engineering components, networks and systems implementation

    CERN Document Server

    Kondratenko, Yuriy; Kacprzyk, Janusz

    2017-01-01

    This book presents modern approaches to improving the energy efficiency, safety and environmental performance of industrial processes and products, based on the application of advanced trends in Green Information Technologies (IT) Engineering to components, networks and complex systems (software, programmable and hardware components, communications, Cloud and IoT-based systems, as well as IT infrastructures). The book’s 16 chapters, prepared by authors from Greece, Malaysia, Russia, Slovakia, Ukraine and the United Kingdom, are grouped into four sections: (1) The Green Internet of Things, Cloud Computing and Data Mining, (2) Green Mobile and Embedded Control Systems, (3) Green Logic and FPGA Design, and (4) Green IT for Industry and Smart Grids. The book will motivate researchers and engineers from different IT domains to develop, implement and propagate green values in complex systems. Further, it will benefit all scientists and graduate students pursuing research in computer science with a focus on green ...

  13. European consumers and beef safety

    DEFF Research Database (Denmark)

    Van Wezemael, Lynn; Verbeke, Wim; Kügler, Jens Oliver

    2010-01-01

    European beef consumption has been gradually declining during the past decades, while consumers' concerns about beef safety have increased. This paper explores consumer perceptions of and interest in beef safety and beef safety information, and their role in beef safety assessment and the beef...... consumption decision making process. Eight focus group discussions were performed with a total of 65 beef consumers in four European countries. Content analysis revealed that European consumers experienced difficulties in the assessment of the safety of beef and beef products and adopted diverging uncertainty...... reduction strategies. These include the use of colour, labels, brands and indications of origin as cues signalling beef safety. In general, consumer trust in beef safety was relatively high, despite distrust in particular actors....

  14. Managing Behaviour of Retail Trade Consumers

    Directory of Open Access Journals (Sweden)

    Budnik Maryna M.

    2014-03-01

    Full Text Available The article is devoted to the problem of management of behaviour of retail trade consumers. It shows importance of this topic at the stage of market changes in economic and social spheres. Generalising theoretical provisions about models of consumer behaviour, the article marks out three main groups of factors that influence them: external, internal and situational. The authors offer to allocate sensor forms of communications into a separate group of factors due to a distinctive property of their impact – orientation at subconsciousness of consumers. The article analyses a psychological process of making a decision on purchase of a commodity and draws a conclusion about necessity of exerting subconsciousness influence upon consumer behaviour using the modern marketing instruments. It develops an improved model of consumer behaviour, which takes into account innovation means of impact on the buyer. The prospect of further development of this direction in science is creation of theoretical methods of managing consumer behaviour on the basis of co-operation of specialists in the field of economy, management, marketing, sociology and psychology, which would be applied in practice of management of trade enterprises.

  15. Attitudes of Montenegrin Consumers Toward Advertising Through Sport Among the Question How Often Consumers Purchase Sporting Goods

    Directory of Open Access Journals (Sweden)

    Gorica Zoric

    2018-01-01

    Full Text Available Unlike other advertising mediums such as TV commercials or online advertising, people involuntarily receive sport advertisements; they prefer to watch the game for the sporting action than the regular advertisements. However, it is important to analyse their general attitudes among various questions, mostly due to the reason it varies from demographic group to demographic group. Hence, this research was aimed at gaining relevant knowledge about the attitudes of Montenegrin consumers toward advertising through sport among the question how often consumers purchase sporting goods. The sample included 342 respondents, divided into six subsample groups: consumers who do not purchase sport goods at all, then consumers who purchase sport goods less than ones a month, next 1–3 a month, 4–6 a month, 7–9 a month, as well as consumers who purchase sport goods more than 10 times a month. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analysed by multivariate analysis (MANOVA and univariate analysis (ANOVA and Post Hoc test.Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as between all three variables at a significance level of (p=.000.

  16. Influences of Product Temperature on Emotional Responses to, and Sensory Attributes of, Coffee and Green Tea Beverages

    Science.gov (United States)

    Pramudya, Ragita C.; Seo, Han-Seok

    2018-01-01

    Coffee and green tea are popular beverages consumed at both hot and cold temperatures. When people consume hot beverages concurrently with other activities, they may experience at different temperatures over the period of consumption. However, there has been limited research investigating the effects of product temperatures on emotional responses and sensory attributes of beverages. This study aimed to determine whether emotional responses to, and sensory attributes of, brewed coffee and green tea vary as a function of sample temperature. Using a check-all-that-apply (CATA) method, 157 participants (79 for coffee and 78 for green tea) were asked to evaluate either coffee or green tea samples served at cold (5°C), ambient (25°C), and hot (65°C) temperatures with respect to emotional responses and sensory attributes. The results showed that sample temperature could have significant influences on emotional responses to, and sensory attributes of, coffee and green tea samples. More specifically, 6 and 18 sensory attributes of coffee and green tea samples, respectively, significantly differed with sample temperature. Beverage samples evaluated at 65°C were characterized, regardless of activation/arousal level, by positive emotional responses terms and favorable sensory attributes. While beverages evaluated at 25°C were associated more with negative emotional responses with low activation/arousal, those evaluated at 5°C were more frequently characterized as having negative emotional responses with high activation/arousal. Sensory and emotional drivers of liking for both coffee and green tea differed both with sample temperature and gender. While both emotional responses and sensory attributes were identified as drivers of liking among females, only emotional responses were identified as drivers of liking among males. In conclusion, this study provides empirical evidence that both emotional responses to, and sensory attributes of, coffee and green tea beverages can

  17. Current experience concerning Romanian green certificates market functioning

    International Nuclear Information System (INIS)

    Vladescu, Gherghina; Lupului, Luminita; Vasilevschi, Constantin; Ghinea, Smaranda

    2006-01-01

    The renewable energy sources are promoted by their beneficial use, namely: - diversification of energy sources for producing electric power; - reduction of pollution produced by fossil fuel burning; - reduction of gas releases producing the greenhouse effects, etc. Currently, most of the renewable energy sources cannot concur on electric power free market because of the high costs of implied investments. To ensure an efficient use of renewable energy sources in electricity production and to maintain the installations implied on the electric power market, it is necessary to implement a system able to produce an output greater than that obtained from electric energy selling. The Romanian Government chose to promote the electric energy production by renewable energy sources by using the green certificate trading system. This system ensures the progress in developing the technologies employed in electric energy production from renewable energy sources and, at the same time the costs implied by their promotion can be adjusted by market mechanisms what will reduce the effects upon the electric energy consumers. The paper presents the legislation frame existing in Romania for promoting the electric energy produced from renewable energy sources, the green certificate trading system applied in Romania, as well as, the role shared by the entities implied in operation and development of the system. In November 2005, a first transaction with green certificates on controlled green certificate market in Romania took place. Analyzed is the evolution of the green certificate market registered so far from its inception, as well as, the lessons learned so far from the experience acquired

  18. Online Environmental Citizenship: Blogs, Green Marketing and consumer sentiment in the 21st Century

    OpenAIRE

    Luck, Edwina; Ginanti, Ayu

    2013-01-01

    Consumers’ environmental consciousness is widespread with public acceptance of the global environmental crisis causing shifts in the debates within the environmental movement. The last three decades have seen consumers’ environmental consciousness grow as the environment has become a mainstream issue encouraging individual, government and company rethinking. Our longitudinal, empirical research findings are innovative and contribute by exploring global green blog sites using a content analysi...

  19. Connecting the green and brown worlds

    DEFF Research Database (Denmark)

    Mulder, Christian; Ahrestani, Farshid S.; Bahn, Michael

    2013-01-01

    We examine the potential of trait-based parameters of taxa for linking above-ground and belowground ecological networks (hereafter ‘green’ and ‘brown’ worlds) to understand and predict community dynamics. This synthesis considers carbon, nitrogen and phosphorus-related traits, the abundance....... This apparent stoichiometric dichotomy between green and brown could result in shifts in threshold elemental ratios critical for ecosystem functioning. It has important implications for a general food-web model, given that resource C:N:P ratios are generally assumed to reflect environmental C:N:P ratios. We...... fractionation values in relation to consumer-resource body-mass ratios...

  20. Determination of the pyrethroid insecticide metabolite 3-PBA in plasma and urine samples from farmer and consumer groups in northern Thailand

    Science.gov (United States)

    THIPHOM, SARUNYA; PRAPAMONTOL, TIPPAWAN; CHANTARA, SOMPORN; MANGKLABRUKS, AMPICA; SUPHAVILAI, CHAISUREE; AHN, KI CHANG; GEE, SHIRLEY J.; HAMMOCK, BRUCE D.

    2014-01-01

    In this study, the enzyme-linked immunosorbent assays (ELISA) were modified to detect 3-PBA in plasma (including the adducted form) and urine among a large group of consumers and farmers in an agricultural area. The samples were collected on the same day in the morning from 100 consumers (50 females, 50 males) and 100 farmers (50 females, 50 males) in the Fang district, Chiang Mai province, northern Thailand. The ELISA was very sensitive having an IC50 value of 26.7 and 15.3 ng/mL, a limit of quantitation of 5 and 2.5 ng/mL and a limit of detection of 1.08 and 1.94 ng/mL for plasma and urine, respectively. These methods had low (< 5%) intra- and inter-assay coefficients of variation. The extraction technique satisfactorily eliminated the matrix effect from samples before ELISA analysis, yielding good recoveries (85.9–99.4% and 87.3–98.0%, respectively). For the volunteer study, the detection rate for plasma 3-PBA was 24% in consumers and 42% in farmers, but the median and range values were similar (median 5.87 ng/mL, range 5.16–8.44 ng/mL in consumers and 6.27 ng/mL, range 4.29–9.57 ng/mL in farmers). The rate of detection in the urine was similar (76% and 69%, in consumers and in farmers), yet the median concentration was significantly higher in farmers (8.86 μg/g creatinine in consumers vs 16.1 μg/g creatinine in farmers) and the range also much wider in farmers (1.62–80.5 μg/g creatinine in consumers and 0.80–256.2 μg/g creatinine in farmers). There was no correlation between plasma 3-PBA and urinary 3-PBA concentrations in the study presumably because plasma 3-PBA is a measure of cumulative exposures while urinary 3-PBA reflects acute exposures. In addition, metabolism and excretion of pyrethroids varies by individual. Nevertheless, this study demonstrated that these volunteers were exposed to pyrethroids. To our knowledge, this is the first report that compared plasma 3-PBA and urinary 3-PBA in a large group of volunteers. The ELISA method

  1. 78 FR 21218 - Disclosure of Consumer Complaint Data

    Science.gov (United States)

    2013-04-10

    ... companies, consumer groups, and trade associations to obtain feedback prior to beginning to accept new types... industry group suggesting distinguishing company response categories according to the type of company and... contains certain fields for each unique \\3\\ complaint \\4\\--complaints about other types of consumer...

  2. Green4sure. The Green Energy Plan. Background report; Green4sure. Het Groene Energieplan. Achtergrondrapport

    Energy Technology Data Exchange (ETDEWEB)

    Rooijers, F.J. (ed.) (and others)

    2007-05-15

    The Green Energy Plan indicates how the ambitious climate targets of the cabinet can be achieved at the lowest cost. Main issue is that all energy consumers individually (industry, electricity production, aviation) or collectively (built environment, transport) are placed in an emission credits system with climate budget. The effort and costs are differentiated in order to ensure a largest possible acceptance. Moreover, new standards will be introduced for vehicles, buildings (existing and new) and appliances. The effects of the plan have been calculated and will lead to the desired halving of greenhouse gas emissions, an annual efficiency improvement of 2.1%. In 2030 the annual cost will amount to over 4 billion euro, but there are also substantial social benefits. This background report focuses on households, utilities and SME, greenhouse farming, traffic, industry, electricity, renewable energy, biomass and biodiversity, CO2 storage, external costs and benefits of Green4Sure, employment and socio-economic effects as well as the climate act. [mk]. [Dutch] Het Groene Energieplan geeft aan hoe de ambitieuze klimaatdoelen van het kabinet gehaald kunnen worden tegen de laagste kosten. Belangrijkste punten zijn dat alle energiegebruikers individueel (industrie, elektriciteitsproductie, luchtvaart) of collectief (gebouwde omgeving, transport) onder een emissierechtensysteem met klimaatbudget komen te vallen. De inspanningen, en daarmee de kosten zijn gedifferentieerd om de acceptatie zo groot mogelijk te laten zijn. Daarnaast komen er normen voor voertuigen, gebouwen (nieuw en bestaand) en apparaten. De effecten van het plan zijn doorgerekend en leiden tot de gewenste halvering van de broeikasgassen, een jaarlijkse efficiencyverbetering van 2,1%. De kosten bedragen in 2030 jaarlijks ruim 4 miljard euro, maar er zijn ook forse maatschappelijke baten. In dit achtergrondrapport wordt aandacht besteed aan huishoudens, utiliteiten en MKB, glastuinbouw, verkeer, industrie

  3. Catalytic and antibacterial properties of silver nanoparticles green biosynthesized using soluble green tea powder

    Science.gov (United States)

    Xu, Wei; Fan, Yapei; Liu, Xinfang; Luo, Denglin; Liu, Huan; Yang, Ningning

    2018-04-01

    Silver nanoparticles (Ag NPs) were green fabricated using soluble green tea powder (SGTP) as stabilizer and reducing agent. The properties and morphology of Ag NPs were investigated through UV–visible spectroscopy, field emission transmission electron microscope (FE-TEM) and fourier transform infrared (FT-IR). The spectroscopy showed surface plasmon resonance around at 420 nm revealing the synthesis of Ag NPs. FE-TEM results confirmed that the Ag NPs are spherical and face-centered cubic structure. FT-IR spectroscopy identified the role of various functional groups in the nanoparticle synthesis. The one spot biosynthesized Ag NPs showed favourable antibacterial properties on Escherichia coli and Staphyloccocus aureus, and excellent catalytic reduction of 4-nitrophenol. This work provided a feasible, green method to fabricate Ag NPs with promising photocatalytic and antimicrobial activities.

  4. Bright green light treatment of depression for older adults [ISRCTN69400161

    Directory of Open Access Journals (Sweden)

    Knickerbocker Nancy C

    2005-11-01

    Full Text Available Abstract Background Bright white light has been successfully used for the treatment of depression. There is interest in identifying which spectral colors of light are the most efficient in the treatment of depression. It is theorized that green light could decrease the intensity duration of exposure needed. Late Wake Treatment (LWT, sleep deprivation for the last half of one night, is associated with rapid mood improvement which has been sustained by light treatment. Because spectral responsiveness may differ by age, we examined whether green light would provide efficient antidepressant treatment in an elder age group. Methods We contrasted one hour of bright green light (1,200 Lux and one hour of dim red light placebo ( Results The protocol was completed by 33 subjects who were 59 to 80 years old. Mood improved on average 23% for all subjects, but there were no significant statistical differences between treatment and placebo groups. There were negligible adverse reactions to the bright green light, which was well tolerated. Conclusion Bright green light was not shown to have an antidepressant effect in the age group of this study, but a larger trial with brighter green light might be of value.

  5. Body weight loss, reduced urge for palatable food and increased release of GLP-1 through daily supplementation with green-plant membranes for three months in overweight women.

    Science.gov (United States)

    Montelius, Caroline; Erlandsson, Daniel; Vitija, Egzona; Stenblom, Eva-Lena; Egecioglu, Emil; Erlanson-Albertsson, Charlotte

    2014-10-01

    The frequency of obesity has risen dramatically in recent years but only few effective and safe drugs are available. We investigated if green-plant membranes, previously shown to reduce subjective hunger and promote satiety signals, could affect body weight when given long-term. 38 women (40-65 years of age, body mass index 25-33 kg/m(2)) were randomized to dietary supplementation with either green-plant membranes (5 g) or placebo, consumed once daily before breakfast for 12 weeks. All individuals were instructed to follow a three-meal paradigm without any snacking between the meals and to increase their physical activity. Body weight change was analysed every third week as was blood glucose and various lipid parameters. On days 1 and 90, following intake of a standardized breakfast, glucose, insulin and glucagon-like peptide 1 (GLP-1) in plasma were measured, as well as subjective ratings of hunger, satiety and urge for different palatable foods, using visual analogue scales. Subjects receiving green-plant membranes lost significantly more body weight than did those on placebo (p weight loss with green-plant extract was 5.0 ± 2.3 kg compared to 3.5 ± 2.3 kg in the control group. Consumption of green-plant membranes also reduced total and LDL-cholesterol (p meal tests performed on day 1 and day 90 demonstrated an increased postprandial release of GLP-1 and decreased urge for sweet and chocolate on both occasions in individuals supplemented with green-plant membranes compared to control. Waist circumference, body fat and leptin decreased in both groups over the course of the study, however there were no differences between the groups. In conclusion, addition of green-plant membranes as a dietary supplement once daily induces weight loss, improves obesity-related risk-factors, and reduces the urge for palatable food. The mechanism may reside in the observed increased release of GLP-1. Copyright © 2014 The Authors. Published by Elsevier Ltd

  6. Developing consumer involvement in rural HIV primary care programmes.

    Science.gov (United States)

    Mamary, Edward M; Toevs, Kim; Burnworth, Karla B; Becker, Lin

    2004-06-01

    As part of a broader medical and psychosocial needs assessment in a rural region of northern California, USA, five focus groups were conducted to explore innovative approaches to creating a system of consumer involvement in the delivery of HIV primary care services in the region. A total of five focus groups (n = 30) were conducted with clients from three of five counties in the region with the highest number of HIV patients receiving primary care. Participants were recruited by their HIV case managers. They were adults living with HIV, who were receiving health care, and who resided in a rural mountain region of northern California. Group discussions explored ideas for new strategies and examined traditional methods of consumer involvement, considering ways they could be adapted for a rural environment. Recommendations for consumer involvement included a multi-method approach consisting of traditional written surveys, a formal advisory group, and monthly consumer led social support/informal input groups. Specific challenges discussed included winter weather conditions, transportation barriers, physical limitations, confidentiality concerns, and needs for social support and education. A multiple-method approach would ensure more comprehensive consumer involvement in the programme planning process. It is also evident that methods for incorporating consumer involvement must be adapted to the specific context and circumstances of a given programme.

  7. Sustainable Waste Management for Green Highway Initiatives

    Directory of Open Access Journals (Sweden)

    Husin Nur Illiana

    2016-01-01

    Full Text Available Green highway initiative is the transportation corridors based on sustainable concept of roadway. It incorporates both transportation functionality and ecological requirements. Green highway also provides more sustainable construction technique that maximizes the lifespan of highway. Waste management is one of the sustainable criterias in the elements of green highway. Construction of highway consumes enormous amounts of waste in term of materials and energy. These wastes need to be reduce to sustain the environment. This paper aims to identify the types of waste produced from highway construction. Additionally, this study also determine the waste minimization strategy and waste management practiced.. This study main focus are construction and demolition waste only. The methodology process begin with data collection by using questionnaire survey. 22 concession companies listed under Lembaga Lebuhraya Malaysia acted as a respondent. The questionnaires were distributed to all technical department staffs. The data received was analyzed using IBM SPSS. The results shows the most production of waste is wood, soil, tree root and concrete. The least production of waste is metal. For waste minimization, the best waste minimization is reuse for all type of waste except for tree root and stump. Whereas, the best waste management is providing strategic plan. The least practice for waste management is recording the quantity of waste.

  8. A Fuzzy MCDM Approach to Evaluate Green Suppliers

    Directory of Open Access Journals (Sweden)

    Gizem Cifci

    2011-10-01

    Full Text Available Nowadays the effect of industrial production on the environment brought out the importance of the green concept in supply chains. Particularly for supplier firms, greening is essential in a supply chain because with growing worldwide awareness of environmental protection, green production has become an important theme for almost every manufacturer. While literature related to supplier evaluation is plentiful, the works on green supplier evaluation are rather limited. Therefore, a green supplier evaluation model is proposed in this study. Due to its multi-criteria nature, the green supplier evaluation process requires an appropriate multi criteria analysis and solution approach. Selecting a proper method involves an insight analysis among available multi-criteria decision making (MCDM techniques. Among numerous methods of MCDM, this paper presents a decision framework based on group decision making (GDM and fuzzy analytic hierarchy process (FAHP for evaluating and selecting green suppliers. The applicability of the proposed approach is verified through a case study.

  9. Green tea or rosemary extract added to foods reduces nonheme- iron absorption

    DEFF Research Database (Denmark)

    Samman, S.; Sandstrøm, B.; Toft, M.B.

    2001-01-01

    the effect of phenolic-rich extracts obtained from green tea or rosemary on nonheme-iron absorption. Design: Young women aged 19-39 y consumed test meals on 4 separate occasions. The meals were identical except for the absence (meal A) or presence (meal B) of a phenolic-rich extract from green tea (study 1......-body retention of 59Fe and the ratio of Fe-55 to 59Fe activity in blood samples. Results: The presence of the phenolic-rich extracts resulted in decreased nonheme-iron absorption. Mean (+/-SD) iron absorption decreased from 12.1 +/- 4.5% to 8.9 +/- 5.2% (P tea extract and from 7...

  10. Assessing Pedestrian Accessibility to Green Space Using Gis

    OpenAIRE

    Tudor MORAR; Radu RADOSLAV; Luiza Cecilia SPIRIDON; Lidia PĂCURAR

    2014-01-01

    This paper aims at comparing the parameter of green space per capita currently requested by the Romanian legislation to accessible green space per capita. The comparison is undertaken through a Geographic Information System methodology that uses publicly available data to evaluate actual population numbers with pedestrian access to parks and green squares. Using the city of Timișoara as a case study, population is divided into three main groups according to neigh borhood type in order to inve...

  11. Consumer Emotions and E-commerce : A Literature Review

    OpenAIRE

    Lievonen, Matias

    2017-01-01

    The purpose of this paper is to take a look at the current state of the research related to consumer emotions in the context of electronic commerce (e-commerce). As the popularity of online shopping is constantly growing, the author performed an integrative literature review of 66 journal articles on e-emotions (consumer emotions visible in an online environment) and classified the articles into four groups. According to the analysis of the groups, consumer emotions are pres...

  12. Brazilian Consumer views on food irradiation

    NARCIS (Netherlands)

    Behrens, J.H.; Barcellos, M.N.; Frewer, L.J.; Nunes, T.P.; Landgraf, M.

    2009-01-01

    This study investigated the consumer attitude to food irradiation in São Paulo, Brazil, through a qualitative research perspective. Three focus groups were conducted with 30 consumers, responsible for food choices and purchases. Both irradiated and nonirradiated food samples were served in the

  13. Consumer behavior changing: methods of evaluation

    Directory of Open Access Journals (Sweden)

    Elīna Gaile-Sarkane

    2013-11-01

    Full Text Available The article is devoted to methods of analyses of consumer buying behavior as well as to evaluation of most important factors what influences consumer behavior. This research aims at investigations about the changes in consumer behavior caused by globalization and development of information technologies; it helps to understand the specific factors what should be taken into account in evaluation of consumer behavior. The authors employ well-established quantitative and qualitative methods of research: grouping, analysis, synthesis, expert method, statistic method, etc. Research findings disclosed that there is possibility to introduce new methods for evaluation of changing consumer behavior.

  14. Reduced Dental Plaque Formation in Dogs Drinking a Solution Containing Natural Antimicrobial Herbal Enzymes and Organic Matcha Green Tea

    Directory of Open Access Journals (Sweden)

    Michael I. Lindinger

    2016-01-01

    Full Text Available The results of an exploratory, multicenter clinical study confirmed the hypothesis that a novel, natural, and safe oral care product (OCP reduced the rate of plaque formation on teeth of dogs consuming the OCP (antimicrobial plant-derived enzymes, organic matcha green tea, cultured dextrose, sodium bicarbonate, and ascorbic acid compared to controls. Healthy dogs without periodontitis, of varying breeds, sex, and age, were recruited and enrolled, using nonrandomized stratification methods, into a control and treatment groups. Treatment group dogs drank only water into which OCP was suspended, for 28 days. Control group dogs drank their normal household water. On day 0 all teeth were cleaned by a veterinarian and gingivitis was assessed. On days 14, 21, and 28 plaque index, plaque thickness, gingivitis, freshness of breath, and general health were assessed. Over the 28 days of study, dogs on the OCP had significant reduction in plaque index and plaque thickness compared to controls. By day 14 OCP reduced plaque formation by 37%; the 28-day reduction in plaque index and coverage averaged 22% with no measurable gingivitis or calculus. Conclusion. Using the OCP attenuated dental plaque formation when consumed as normal drinking water and in the absence of other modes of oral care.

  15. LOW INCOME CONSUMERS AND ONLINE SHOPPING: APPREHENSIONS IN CONSUMING THROUGH THE INTERNET

    Directory of Open Access Journals (Sweden)

    Juan Pablo da Silva Dias

    2015-08-01

    Full Text Available The growth in access of low income consumers to the internet has taken them to use the net in search of entertainment, education and relationships. However, consuming online is still an activity surrounded by distrust. The present study aims to discuss the reasons why low income consumers have apprehension in consuming through the internet. For this, in depth interviews were conducted with 23 low income consumers. The collected data shows that the internet is still seen by the interviewees as being, mainly, for leisure and entertainment. Online shopping still is a task they fear, because of different motives. Initially, one can point the preference to consume in physical stores, since the consumers can touch the desired product, enjoy the trip to the store as a moment of pleasure and the possibility of interacting with salesmen, who help them in their choice. The apprehensions in buying online are also influenced by the perception that sites are not safe, because they offer threats, such as viruses or theft of personal information. Furthermore, interviewees believe that online stores are not compromised with their customers, since they permit problems to occur in the delivery of merchandise, are not clear about the shopping process, and create difficulties in payment method. Another reason for them not to buy online is the perception that if a negative consuming episode of online shopping happened to someone they know, it is also bound to happen with them. Despite this reasoning, these consumers point the importance of help from a third party in their reference group as main incentive for them to face the obstacles to consuming through the internet. In conclusion, it is possible to consider that low income consumers have apprehensions that are similar to their higher income peers, but, also, show different feelings, which are seldom discussed in the literature about online shopping.

  16. A general consumer-resource population model

    Science.gov (United States)

    Lafferty, Kevin D.; DeLeo, Giulio; Briggs, Cheryl J.; Dobson, Andrew P.; Gross, Thilo; Kuris, Armand M.

    2015-01-01

    Food-web dynamics arise from predator-prey, parasite-host, and herbivore-plant interactions. Models for such interactions include up to three consumer activity states (questing, attacking, consuming) and up to four resource response states (susceptible, exposed, ingested, resistant). Articulating these states into a general model allows for dissecting, comparing, and deriving consumer-resource models. We specify this general model for 11 generic consumer strategies that group mathematically into predators, parasites, and micropredators and then derive conditions for consumer success, including a universal saturating functional response. We further show how to use this framework to create simple models with a common mathematical lineage and transparent assumptions. Underlying assumptions, missing elements, and composite parameters are revealed when classic consumer-resource models are derived from the general model.

  17. The green building envelope : Vertical greening

    NARCIS (Netherlands)

    Ottelé, M.

    2011-01-01

    Planting on roofs and façades is one of the most innovative and fastest developing fields of green technologies with respect to the built environment and horticulture. This thesis is focused on vertical greening of structures and to the multi-scale benefits of vegetation. Vertical green can improve

  18. Role of green structure and ecological services: a case study of bahawalpur city, pakistan

    International Nuclear Information System (INIS)

    Shafqat, A.; Arshad, S.

    2014-01-01

    Cities can make broader contribution to achieve the goals of sustainable development as they are considered major consumers of resources and ecological services. Ecological services provide a range of benefits at local, regional and global levels. Terrestrial ecosystem has different components in urban environment that provides ecological services to its inhabitants. Cities not only benefit from the internal urban ecosystem but also depend upon other ecosystems beyond the city limit. Green structure is an important component in terms of making city more sustainable and habitable. Green structure in urban environment means green infrastructure that is planned and supports sustainable that is planned and supports sustainable urban development. From planning perspective, spatial structure of green space provides a basis for sustainable urban development. In sustainable perspective, green structure more than the sum of green spaces. It is considered as spatial network of open spaces, public and private gardens and parks, sports fields, allotment gardens, woodlands and recreational grounds. Therefore, it is considered as a significant part of built-up environment and major source of ecological services. To structure urban areas of sustainable development, it is necessary to develop a proportion between grey and green cities. Keeping in view, research has been conducted to investigate spatial network of green structure in planned areas of Bahawalpur City of Pakistan. This study analyzes the ecological services generated from the investigated green structures, and helped develop an approach of inter-relation between green environment and urban society. Moreover, strategies for better land-use planning in green and sustainable perspective have been proposed. (author)

  19. GREEN MANAGEMENT: THE REALITY OF BEING GREEN IN BUSINESS

    OpenAIRE

    Tran, Ben

    2009-01-01

    Green management and going green are not as clear cut and easy as hyped by the general media. While going ecologically green is indeed beneficial and appropriate, the process and procedure of becoming green is anything but easy. Firstly, turning green is largely not a legal requirement, but a voluntary process. Thus, even though LEED (which is by far the more publicly known green certification standard) governs the certification of the green management effort, it is not a compulsory condition...

  20. Psychological explanations and interventions for indifference to greening hospitals.

    Science.gov (United States)

    Topf, Margaret

    2005-01-01

    Attention has increasingly been given to "greening" the environment, that is, to engaging in environmentally responsible behavior. Applied to hospitals, greening is collective interdisciplinary organizational behavior that reduces environmental hazards and overconsumption. An environmental crisis in hospitals is described. A number of individual and group psychological phenomena are detailed to explain the current absence of widespread greening in hospitals. Social and environmental psychology concepts for behavior change are combined to provide a model consisting of hospital administration and staff interventions to green this setting. Successful examples of these interventions are provided.

  1. Detecting aroma changes of local flavored green tea (Camellia sinensis) using electronic nose

    Science.gov (United States)

    Ralisnawati, D.; Sukartiko, A. C.; Suryandono, A.; Triyana, K.

    2018-03-01

    Indonesia is currently the sixth largest tea producer in the world. However, consumption of the product in the country was considered low. Besides tea, the country also has various local flavor ingredients that are potential to be developed. The addition of local flavored ingredients such as ginger, lemon grass, and lime leaves on green tea products is gaining acceptance from consumers and producers. The aroma of local flavored green tea was suspected to changes during storage, while its sensory testing has some limitations. Therefore, the study aimed to detect aroma changes of local flavors added in green tea using electronic nose (e-nose), an instrument developed to mimic the function of the human nose. The test was performed on a four-gram sample. The data was collected with 120 seconds of sensing time and 60 seconds of blowing time. Principal Component Analysis (PCA) was used to find out the aroma changes of local flavored green tea during storage. We observed that electronic nose could detect aroma changes of ginger flavored green tea from day 0 to day 6 with variance percentage 99.6%. Variance proportion of aroma changes of lemon grass flavored green tea from day 0 to day 6 was 99.3%. Variance proportion of aroma changes of lime leaves flavored green tea from day 0 to day 6 was 99.4%.

  2. Frobenius Green functors

    OpenAIRE

    Baker, Andrew

    2012-01-01

    These notes provide an informal introduction to a type of Mackey functor that arises naturally in algebraic topology in connection with Morava $K$-theory of classifying spaces of finite groups. The main aim is to identify key algebraic aspects of the Green functor structure obtained by applying a Morava $K$-theory to such classifying spaces.

  3. Changes in productivity, psychological wellbeing and physical wellbeing from working in a 'green' building.

    Science.gov (United States)

    Thatcher, Andrew; Milner, Karen

    2014-01-01

    Based on improvements in indoor environmental quality claims are that 'green' buildings are healthier and promote greater productivity than conventional buildings. However, the empirical evidence over the last decade has been inconclusive, usually with flawed study designs. This study explored whether a 'green' building leads to a healthier, more productive work environment. A one-year, longitudinal comparison of two groups of employees of a large commercial bank; a group that moved into a GreenStar-accredited building and a group that stayed in a conventional building, was conducted. Measures of psychological wellbeing, physical wellbeing, productivity, and perceptions of the physical environment were taken before the move, six months later, and one year later. Results indicate that the 'green' building group had significantly increased self-reported productivity and physical wellbeing. The perceptions of the physical work environment indicate that respondents in the 'green' building group experienced significant air quality improvements (specifically, reduced stale air, better ventilation, improved air movement, reduced humidity, and conditions that were not too drafty) but perceived the lighting conditions as dimmer. Despite positive findings 'green' building rating tools require amendment to focus on those qualities that actually lead to improved wellbeing and productivity.

  4. Profile of organic food consumers

    Directory of Open Access Journals (Sweden)

    Kranjac Mirjana

    2017-01-01

    Full Text Available The aim of this study is to prove that profile of organic food consumers is dependent on their socio-demographic characteristics as well as to shape universal organic food consumer profile. The survey included 398 consumers in Serbia. Results indicate existence of typical consumer's profile. The findings could be generalized proving that socio-demographic profiles in a larger population are strictly related to the decision to utilize organic food. The study finally contributes to the stakeholders in general, since the knowledge of the attributes can help all of them to play more active role in this supply chain. It should stimulate the personalized approach to the particular groups of consumers based on socio-demographic characteristics in order to intensify consumption of organic food and to create different marketing plans dependent on the particular countries or areas.

  5. Consumer perceptions on sustainable practices implemented in foodservice organizations in Korea.

    Science.gov (United States)

    Ju, Seyoung; Chang, Hyeja

    2016-02-01

    Sustainable practices in foodservice organizations including commercial and noncommercial ones are critical to ensure the protection of the environment for the future. With the rapid growth of the foodservice industry, wiser usage of input sources such as food, utilities, and single use packaging should be reconsidered for future generations. Therefore, this study aims to investigate the customer's perceptions on sustainable practices and to identify the relationship among sustainable practices, social contribution and purchase intention. The study was conducted using content analyses by reviewing articles on sustainable food service practices published domestically and abroad. Thereafter, data were collected with a face-to-face survey using a questionnaire and analyzed with factor analyses and multiple regressions. Sustainable practices classified with factor analysis consisted of 6 dimensions of green food material procurement, sustainable food preparation, green packaging, preservation of energy, waste management, and public relations on green activity, with a total of 25 green activities in foodservice operations. Consumers were not very familiar with the green activities implemented in the foodservice unit, with the lowest awareness of "green food material procurement (2.46 out of 5 points)", and the highest awareness of "green packaging (3.74)" and "waste management (3.28). The factors influencing the perception of social contribution by foodservice organizations among 6 sustainable practice dimensions were found to be public relations on green activity (β = 0.154), waste management (β = 0.204) and sustainable food preparation (β = 0.183). Green packaging (β = 0.107) and the social contribution of the foodservice organization (β = 0.761) had strong relationships with the image of the organization. The purchase intentions of customers was affected only by the foodservice image (β = 0.775). The results of this study suggest that sustainable practices by

  6. Contribution of green labels in electricity retail markets to fostering renewable energy

    International Nuclear Information System (INIS)

    Mulder, Machiel; Zomer, Sigourney P.E.

    2016-01-01

    In European countries, retailers are obliged to disclose the energy source and the related environmental impacts of their portfolio over the preceding year. The electricity supplied in the Dutch retail market is presented as renewable energy for 34%, but this relatively high share is for 69% based on certificates (Guarantees of Origin) which are imported from in particular Norway. The certificates are used to sell green electricity to consumers. The premium for green electricity which is actually paid by Dutch consumers is no more than a few percentages of the retail price. The low level of this premium is related to the abundant supply of certificates at low marginal costs from Norway. This also means that the premium for green electricity is too low to give an incentive for investments in new capacity. Hence, the current labelling system for renewable electricity is mainly valuable, besides being an instrument for tracking and tracing of renewable energy, as a marketing instrument for electricity retailers. The effectiveness of Guarantees of Origin as a policy instrument to foster renewable electricity sources is weak. This effectiveness can be raised by implementing restrictions on the international trade or the issuance of new certificates. - Highlights: • In Europe, electricity retailers are obliged to disclose the energy source. • In the Netherlands, most renewable energy is based on imported certificates. • The certificates system does not result in more renewable energy. • Restrictions on international trade may improve the effectiveness.

  7. Sustainable green urban planning: the Green Credit Tool

    NARCIS (Netherlands)

    Cilliers, E.J.; Diemont, E.; Stobbelaar, D.J.; Timmermans, W.

    2010-01-01

    Purpose – The Green Credit Tool is evaluated as a method to quantify the value of green-spaces and to determine how these green-space-values can be replaced or compensated for within urban spatial planning projects. Design/methodology/approach – Amersfoort Local Municipality created the Green Credit

  8. Optimal Consumer Electronics Product Take-Back Time with Consideration of Consumer Value

    Directory of Open Access Journals (Sweden)

    Yi-Tse Fang

    2017-03-01

    Full Text Available Rapid economic growth in recent years has transformed our lifestyle to massively produce, consume, and dispose of products, especially for consumer electronics. This change has put great threat to our environment and caused natural resource depletion. Moreover, short product life cycles and quick replacements of consumer electronics create enormous electronic wastes (e-wastes. Without proper waste management, immense environmental damage is expected. In this empirical study, we notice that lots of valuable materials that can still be recycled from these used consumer electronics are left unused at home instead of being recycled at the appropriate time, which causes a low collection rate and a decrease in residual value for the used products. Therefore, it is important for the government and the recyclers to handle them efficiently by increasing the used product take-back rate. Our study develops an assessment model for customer value based on the idea of value engineering and the perspective of product life cycle. We also explore the relationship between product value and the total cost of ownership with an evaluation of their time variation, considering different usage modes for various consumer groups and different recycling award schemes (fixed and variable recycling awards. Proper take-back management is likely to create a win-win situation both for consumers and environmental protection. This study regards the notebook computer as an example to determine the optimal time for recycling laptops based on usage patterns and provides consumers a reference for when to replace their used product. The results from our modeling firstly clearly indicate that consumers with higher frequency of usage have shorter take back times and higher maximum consumer value. Secondly, a variable recycling award scheme with higher maximum consumer value is more practical than a fixed recycling award scheme.

  9. Fungal Microbiomes Associated with Green and Non-Green Building Materials.

    Science.gov (United States)

    Coombs, Kanistha; Vesper, Stephen; Green, Brett J; Yermakov, Mikhail; Reponen, Tiina

    2017-01-01

    Water-damaged buildings can lead to fungal growth and occupant health problems. Green building materials, derived from renewable sources, are increasingly utilized in construction and renovations. However, the question as to what fungi will grow on these green compared to non-green materials, after they get wet, has not been adequately studied. By determining what fungi grow on each type of material, the potential health risks can be more adequately assessed. In this study, we inoculated green and non-green pieces of ceiling tile, composite board, drywall, and flooring with indoor dust containing a complex mixture of naturally occurring fungi. The materials were saturated with water and incubated for two months in a controlled environment. The resulting fungal microbiomes were evaluated using ITS amplicon sequencing. Overall, the richness and diversity of the mycobiomes on each pair of green and non-green pieces were not significantly different. However, different genera dominated on each type of material. For example, Aspergillus spp. had the highest relative abundance on green and non-green ceiling tiles and green composite boards, but Peniophora spp. dominated the non-green composite board. In contrast, Penicillium spp. dominated green and non-green flooring samples. Green gypsum board was dominated by Phialophora spp. and Stachybotrys spp., but non-green gypsum board by Myrothecium spp. These data suggest that water-damaged green and non-green building materials can result in mycobiomes that are dominated by fungal genera whose member species pose different potentials for health risks.

  10. Are Green Jobs Sustainable for Sri Lankan Economy?

    Directory of Open Access Journals (Sweden)

    M. Jayaweera

    2012-10-01

    Full Text Available It is imperative that Sri Lanka grasps the concepts of green jobs to meet the most vital but intricatechallenge of the 21st Century, which is the transformation to a sustainable and a low-carbon economy.Such a transformation or a paradigm shift, which can be gradual or rapid depending on the circumstances,will undoubtedly have a considerable positive effect on the way we produce and/or consume goods andservices. The speed at which this transformation would occur is likely to accelerate in the near future asthere is a trend of global transition from a traditional to a low-carbon economy, in order to attainsustainable economies. Such trends will help create an array of different forms of green jobs across manysectors, and most probably can become a catalyst for further development. The International LabourOrganization (ILO has defined green jobs as “Jobs created when they help in reducing the negativeenvironmental impacts ultimately leading to environmentally, economically and socially sustainableenterprises and economies”. Green jobs, in general, stand on two pillars: decent work and environmentalsustainability. Thus, green jobs can be defined as decent work that contributes to environmentalsustainability. In a broader sense decent work needs to address the core of international labour standardssuch as freedom of association and effective recognition of the right to collective bargaining, eliminationof all forms of forced or compulsory labour, effective abolition of child labour, elimination ofdiscrimination in respect of employment and occupation, occupational health and safety, etc. whilstaligning to laws applicable to Sri Lanka. Environmental sustainability addresses issues such as effectivelycombating climate change, pollution prevention and control, conservation of eco-systems and biodiversityetc. (ILO, 2007.

  11. Studi Perbedaan Niat Beli Green Electricity Product Berdasarkan Gender

    Directory of Open Access Journals (Sweden)

    Tias Andarini Indarwati

    2017-04-01

    Full Text Available Consumers adapt to this situation by considering environmental issue when shopping and  by their purchase behavior. The aims of this paper are examines of differences of environment awareness and purchase intentions between male and female of students of Surabaya State University. Secondly, examines also role linearly of environment awareness on purchase intentions. Examines role linearly of environment awareness on purchase intentions of green electricity product using simple linier regression analysis. The results indicate that there are no differences of environment awareness and purchase intentions at the students of Surabaya State University by gender. And finally, environmental awareness has also positive effect on purchase intentions. The results of this study have implications for marketers in identifying, designing, and managing marketing mix with consider discrepancy of purchase intentions in the green electricity product by gender.

  12. Consumer understanding of food labels: toward a generic tool for identifying the average consumer

    DEFF Research Database (Denmark)

    Sørensen, Henrik Selsøe; Holm, Lotte; Møgelvang-Hansen, Peter

    2013-01-01

    The ‘average consumer’ is referred to as a standard in regulatory contexts when attempts are made to benchmark how consumers are expected to reason while decoding food labels. An attempt is made to operationalize this hypothetical ‘average consumer’ by proposing a tool for measuring the level of ...... that independent future studies of consumer behavior and decision making in relation to food products in different contexts could benefit from this type of benchmarking tool.......The ‘average consumer’ is referred to as a standard in regulatory contexts when attempts are made to benchmark how consumers are expected to reason while decoding food labels. An attempt is made to operationalize this hypothetical ‘average consumer’ by proposing a tool for measuring the level...... of informedness of an individual consumer against the national median at any time. Informedness, i.e. the individual consumer's ability to interpret correctly the meaning of the words and signs on a food label is isolated as one essential dimension for dividing consumers into three groups: less-informed, informed...

  13. Enhancing Sustainable Communities With Green Infrastructure

    Science.gov (United States)

    This publication aims to help local governments, water utilities, nonprofit organizations, neighborhood groups, and other stakeholders integrate green infrastructure strategies into plans that can transform their communities.

  14. Tasting green: An experimental design for investigating consumer perception of organic wine

    OpenAIRE

    Wiedmann, Klaus-Peter; Hennigs, Nadine; Behrens, Stefan Henrik; Klarmann, Christiane

    2014-01-01

    Purpose: There is empirical evidence that the image of organic products has a stronger effect on consumer perception than the intrinsic characteristics. Against this background, the aim of this paper is twofold; first, to ascertain if the stimulus "organic food", placed by storytelling, influences the perception of wine. Based on this, the study tries to discover wherein a positive perception of organic wine might be reflected (e.g. willingness to pay premium prices, better taste perception)....

  15. High light bio-fortification stimulatesde novosynthesis ofresveratrol inDiplotaxis tenuifolia(wild rocket micro-greens

    Directory of Open Access Journals (Sweden)

    Bianke Loedolff

    2017-11-01

    Full Text Available Background: Brassica vegetables and leafy greens are consumed globally due to their health promoting phytochemicals. Diplotaxis tenuifolia (wild rocket or arugula is a popular Brassica leafy green, with a diverse range of phytochemicals (in mature plants. Immature plants (micro-greens, 2-4 true leaves accumulate phytochemicals up to 10 times more than plants grown to maturity. Although plants accumulate phytochemicals ubiquitously, environmental stimuli can further enhance this phenomenon of accumulation, which is part of a global stress mechanism in plants. In this study, we describe a simple method toward the bio-fortification of a wild rocket micro-green system, via environmental manipulation (using high light. Objective: To establish a high light-induced bio-fortification strategy to augment the accumulation of bio-active compounds in Brassica micro-greens (wild rocket, with the purpose of developing a ‘designer’ micro-green melange (functional food product containing a diverse range of bio-active (disease preventative compounds. Results: High light stimulated wild rocket micro-greens to achieve a significant increase of known phytochemicals (documented in relevant Brassica leafy greens. Furthermore, undocumented phytochemicals (resveratrol, catechin, epicatechin, and kaempferol, among others also accumulated to adequate concentrations. Plant extracts from bio-fortified micro-greens displayed increased anti-oxidant capacity (up to 3-fold, when compared to control, a key component in future cancer cell research. Conclusion: The use of high light resulted in successful bio-fortification of wild rocket micro-greens, evidenced by the accumulation of previously undocumented polyphenols (such as resveratrol, catechin and epicatechin and improved anti-oxidant capacity.

  16. How the making and marketing of sustainable brand affect consumer behaviour

    OpenAIRE

    Nguyen, Vy

    2014-01-01

    The purpose of this thesis is to concentrate on sustainable businesses. This whole report will deal with sustainable production/making and marketing products, as well as their effect on consumer behaviour. In the first stage, the author looked through the greening concept of mainstream business. Then, based on the review, the sustainable business part is developed and divided into making sustainable products and sustainable marketing. Sustainable production covers the main ideas of envir...

  17. Growth of juvenile green iguanas (Iguana iguana) fed four diets.

    Science.gov (United States)

    Donoghue, S

    1994-12-01

    Wild green iguanas consume a primarily folivorous diet. As pets in captivity, they suffer high mortality and malnutrition. Nutrient requirements are not established. The purpose of this study was to compare growth in juvenile iguanas fed three commercial diets and a romaine-based diet. Twelve nominally 4-wk-old iguanas were fed in a latin square design each of four diets for 8 wk, consisting of a 2-wk accommodation period and a 6-wk collection period. Diets were analyzed at the beginning and end of the study. Food consumption was measured daily; body weights and lengths were measured weekly. For Diets A, B, C and D mean body weight gains were--3, 6, 31 and 60% in 6 wk, respectively. Gain in body weight and snout-vent length increased linearly with dietary protein and fiber and with dry matter intake. The data suggest that growth in pet green iguanas may achieve rates for farmed and wild green iguanas when diets are palatable and contain adequate protein and fiber.

  18. Waste reduction through consumer education. Final report

    Energy Technology Data Exchange (ETDEWEB)

    Harrison, E.Z.

    1996-05-01

    The Waste Reduction through Consumer Education research project was conducted to determine how environmental educational strategies influence purchasing behavior in the supermarket. The objectives were to develop, demonstrate, and evaluate consumer education strategies for waste reduction. The amount of waste generated by packaging size and form, with an adjustment for local recyclability of waste, was determined for 14 product categories identified as having more waste generating and less waste generating product choices (a total of 484 products). Using supermarket scan data and shopper identification numbers, the research tracked the purchases of shoppers in groups receiving different education treatments for 9 months. Statistical tests applied to the purchase data assessed patterns of change between the groups by treatment period. Analysis of the data revealed few meaningful statistical differences between study groups or changes in behavior over time. Findings suggest that broad brush consumer education about waste reduction is not effective in changing purchasing behaviors in the short term. However, it may help create a general awareness of the issues surrounding excess packaging and consumer responsibility. The study concludes that the answer to waste reduction in the future may be a combination of voluntary initiatives by manufacturers and retailers, governmental intervention, and better-informed consumers.

  19. Gamma radiation effects on the viscosity of green banana flour

    International Nuclear Information System (INIS)

    Uehara, Vanessa B.; Inamura, Patricia Y.; Mastro, Nelida L. Del

    2009-01-01

    Banana (Musa sp) is a tropical fruits with great acceptability among consumers and produced in Brazil in a large scale. Bananas are not being as exploited as they could be in prepared food, and research could stimulate greater interest from industry. The viscosity characteristics and a product consistency can determine its acceptance by the consumer. Particularly the starch obtained from green banana had been studied from the nutritional point of view since the concept of Resistant Starch was introduced. Powder RS with high content of amylose was included in an approved food list with alleged functional properties in Brazilian legislation. Ionizing radiation can be used as a public health intervention measure for the control of food-borne diseases. Radiation is also a very convenient tool for polymer materials modification through degradation, grafting and crosslinking. In this work the influence of ionizing radiation on the rheological behavior of green banana pulp was investigated. Samples of green banana pulp flour were irradiated in a 60 Co Gammacell 220 (AECL) with doses of 0 kGy,1 kGy, 3 kGy, 5 kGy and 10 kGy in glass recipients. After irradiation 3% and 5% aqueous dilution were prepared and viscosity measurements performed in a Brooksfield, model DVIII viscometer using spindle SC4-18 and SC4-31. There was a reduction of the initial viscosity of the samples as a consequence of radiation processing, being the reduction inversely proportional to the flour concentration. The polysaccharide content of the banana starch seems to be degraded by radiation in solid state as shown by the reduction of viscosity as a function of radiation dose. (author)

  20. Assessing Pedestrian Accessibility to Green Space Using Gis

    Directory of Open Access Journals (Sweden)

    Tudor MORAR

    2014-06-01

    Full Text Available This paper aims at comparing the parameter of green space per capita currently requested by the Romanian legislation to accessible green space per capita. The comparison is undertaken through a Geographic Information System methodology that uses publicly available data to evaluate actual population numbers with pedestrian access to parks and green squares. Using the city of Timișoara as a case study, population is divided into three main groups according to neigh borhood type in order to investigate the urban planning implications of residential typologies in relation to green space. Two scenarios are compared, namely the existing situation which describes access to municipally-administered parks and squares and the possible situation where both existing and informal green spaces are considered. The main findings show that, at present, only a quarter of the city’s population benefits from proper access, yet by developing all residual green areas this proportion could be raised to over 40%. However, the current parameter of square meters per person requested by the Romanian legislation proves to be insufficient in indicating green space accessibility because of the uneven distribution of population and green areas across the city.