WorldWideScience

Sample records for consumer buying behaviour

  1. A STUDY OF THE CHANGING CONSUMER BUYING BEHAVIOUR IN ORGANISED RETAILING IN LUCKNOW CITY

    OpenAIRE

    Dr Zubair Ahmad

    2018-01-01

    The major factor of consumer behaviour in organised retailing is the changing buying behaviour. Various management thinkers have conducted several studies to understand the relationship of buying behaviour and organised retailing. Consumer behaviour is defined as the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. (L.G. Schiffman, L.L. Kanuk, 2005). Consumer buying behaviour ...

  2. Impact of sensory marketing on consumer´s buying behaviour

    Directory of Open Access Journals (Sweden)

    Andrej Géci

    2017-01-01

    Full Text Available Knowing consumer's behaviour, his/her preferences and reactions provides company with better chance to establish itself in trade. While doing research, it is very important to analyse and search for answers to questions why customers do the shopping, what they buy, when, where and how often they do the shopping. The decision to buy a product or service is influenced by many factors, including not only cultural, social, psychological but also personal factors. Sensory marketing itself is coming to the foreground and more and more people are realising its position. This document is dedicated to issue which is useful not only for companies but also for consumer himself. It deals with involvement of sensory and tries to clarify their importance in business communication. The aim of research document was evaluation of senses and their influence on consumer's behaviour in shopping area. The comparison of generations and their buying habits during shopping behaviour was also important. Primary data were gained through a questionnaire which was realised on sample of 312 respondents. The impact of sensory marketing was generally aimed on factors which influence consumers while doing shopping. In questionnaire, respondents were divided into three groups/generations according to their age (young, middle aged and elder. The questionnaire research confirmed that sight was the most influenced sense when doing shopping (62%. Irrational consumer's behaviour was also confirmed. There were some differences shown among generation groups. Research confirmed that the sensory perception of these generations is different. More assumptions were formulated for a deeper analysis and their relations were verified by means of statistical test (Pearson Chi-kvadrat goodness-to-fit test. On the basis of required results was confirmed that most of customers do not realise the impact of individual senses on shopping behaviour.

  3. Retailer buying behaviour: A review

    DEFF Research Database (Denmark)

    Hansen, Tommy Holm; Skytte, Hans

    1998-01-01

    With centralised buying organisations, growth in market coverage and turn over retailers have become gatekeepers to the consumer markets. Therefore, knowledge about retailers' and trade buyers' buying behaviour has become important to producers. W review the literature on retailer buying behaviour...... committees, the relationship with manufacturers, European buying alliances, the use of information, retail buyer task, sales man influences, acce of trade deals, country or origin effects and new information technology. Keywords Retailer buying behaviour, review, buying criteria, retailing, assortment...

  4. Virtual store atmosphere in internet retailing: Measuring virtual retail store layout effects on consumer buying behaviour

    OpenAIRE

    Vrechopoulos, Adam P

    2001-01-01

    This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University. The research presented in this dissertation is concerned with the effects of the "virtual store atmosphere" on consumer buying behaviour within the context of Internet retailing. More specifically, the focus of this research is to investigate whether the virtual store layout, as a major virtual store atmosphere determinant, affects consumer buying behaviour during shopping activity w...

  5. Market Segmentation Based on the Consumers' Impulsive Buying Behaviour

    Directory of Open Access Journals (Sweden)

    Mirela Mihić

    2010-12-01

    Full Text Available The major purpose of this research is to determine the sufficiently different segments of consumers based on their impulsivity in the buying behaviour. The research was conducted in Splitsko-Dalmatinska county on the sample of 180 respondents. Based on the subject matter and research goals, the basic as well as four additional hypotheses were set. The used methodology comprised of the cluster analysis, which helped to divide three segments that were named as: ‘’rational’’, ‘’somewhat rational and somewhat impulsive’’ and ‘’impulsive’’ consumers. The variance analysis was used in order to describe the segments properly and to determine whether they are different enough with respect to demographic, socio-economic characteristics and individual differences variables. The findings confirmed the hypothesis based on the possibility of dividing different consumer segments according to the analysed variables. Correlating the demographics and individual differences factors with the impulse buy, the expected results were gained. When analyzing demographics the results indicate the segment differentiation solely in the case of age and working status. However, from the aspect of majority of individual differences variables the distinction among the segments is significant.

  6. CONSUMER BEHAVIOUR TOWARDS ELECTRIC FANS

    OpenAIRE

    Inderpreet Singh

    2017-01-01

    The study of consumer behaviour develops great interest for consumers, students, scientists, and marketers. As consumers, we need insights into our own consumption related decisions: what we buy, why we buy, and how we buy. The aim of the study is to cover entire research about consumer behaviour towards electric fans and different factors affecting their buying decision. A sample of 200 consumers of electric fans is taken. Questionnaire has been analysed with the help of pie diagram & bar ch...

  7. Role of intrinsic factors in impulsive buying decision: An empirical study of young consumers

    Directory of Open Access Journals (Sweden)

    Shakeel Ahmad Sofi

    2017-06-01

    Full Text Available The primary aim of the current research was to study the effect of various intrinsic factors on consumer decision making vis-à-vis impulsive buying tendencies. After employing EFA and CFA on 630 consumers in the different parts of Jammu and Kashmir, results showed that intrinsic factors significantly influence the Impulsive Buying Decision. The application of Structural Equation Modeling disintegrated intrinsic factors into positive and negative influencers of impulsive buying behaviour. The present study has significant bearing in consumer world as it has highlighted through a model for how intrinsic factors shape the buying tendencies of a young consumer. Through the application of Multi Group Analysis, a comparison has been drawn between impulsive buying behaviour and various intrinsic factors across males and females taken as two different consumer groups. Overall results have been found significant and could well be adopted for strategy making by various stake holders in the field of consumer psychology and consumer behaviour to figure out the effects of intrinsic factors on buying behaviour.

  8. Behaviour of Czech customers when buying food products

    Directory of Open Access Journals (Sweden)

    Halina Starzyczná

    2013-01-01

    Full Text Available This paper presents partial results of the primary research conducted through a questionnaire survey focused on the behaviour of Czech consumers when buying food, with regard to the behaviour of men and women. Specific objectives included are a brief outline of the theoretical issues examined and secondary research on the buying behaviour of consumers when buying food, based on available statistical data and information. After 1989, the quality of the market has changed, sales space has increased as well as the level of sales conditions. Offer in stores has widened. Recently the results of inspections of supervisory authorities show a lot of negative information, mainly relating to foreign chains. The supply of poor quality food is more common. Some food is offered even though it’s expired. The proposed premises are based on the current situation in the Czech retail market. Despite increased consumer awareness about the quality of food, the majority of respondents buy food in large commercial units (supermarket, hypermarket, discounts. The majority of respondents do not follow information on the packaging of food products, but follow the expiration date. Sales of food with expired shelf life or expiration date re-taped is usually notified by the supervisory authorities, therefore, is noticed by consumers. Buying behaviour of men and women shows some differences. Our results, however, have not proved any significant ones, although a small difference has emerged.

  9. Rethinking retailer buying behaviour

    DEFF Research Database (Denmark)

    Esbjerg, Lars

    2001-01-01

    Research of retailer buying behaviour has previously focused on the buying decision. In this paper a new approach to studying retailer buying behaviour is suggested, one which focuses on the sensemaking processes leading up to a decision being made. A research project taking a sensemaking...... perspective is outlined and the implications and expected contribution of studying retailer buying behaviour from a sensemaking perspective are discussed....

  10. A STUDY ON IMPULSIVE CONSUMER BEHAVIOUR AND ITS DETERMINANTS

    OpenAIRE

    Dr. V. Seetha; J. Suganya

    2017-01-01

    Impulse buying is an emerging phenomenon, which has been the focus of the retailers to attract the customers. Impulse behaviour is the outcome of emotional reactions that generate unpredicted urge to buy. Consumer behaviour is nowadays gaining much importance for retailers. Due to expansion of organized retail in India, retailers are trying to understand the behaviour of consumers that what product the consumer seeks for, why they need a particular product, when they need it and how they are...

  11. THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR

    Directory of Open Access Journals (Sweden)

    Jusuf ZEKIRI

    2015-08-01

    Full Text Available Abstract The objective of this study is to determine the elements that play an important role on consumer’s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect, which are driving the success of a brand. Companies in order to create the right packaging for their products, they must understand the consumer buying process and understanding the role and the impact of packaging as a variable that can influence the purchase decision. So, by understanding what factors influence the buying behavior and what packaging elements are most important help companies making the right decisions about packaging their products. This research will identify the relationship between consumer buying process as the main variable of the study and some independent variables like packaging color, printed information, packaging material, design of wrapper, printed information, brand image, and innovation and practicality that help consumers in their decision buying process. The primary research data will be collected through a structured questionnaire and SPSS software will be used for analysis purposes. Therefore, the study tries to find out the most important factors that have an impact and influences consumer’s purchase decision.    

  12. Consumers' willingness to buy food through the internet

    DEFF Research Database (Denmark)

    Grunert, Klaus G.; Ramus, Kim

    2005-01-01

    Purpose: The purpose of this paper is to review literature on factors that may have an impact on consumers' probability to buy food over the internet, and to suggest a model that can guide future research. Design/methodology/approach: Determinants of consumer intention to buy food via the internet...... are sorted into the categories medium, product, consumer, firm, and environment. In order to draw the various results together and provide a coherent framework for future research, a model is proposed that combines the theory of planned behaviour and the lifestyle construct. Findings: While a lot...... of scattered evidence is available, there is a need for a coherent, operational, theory-based model that can summarize findings and guide future research. Research limitations/implications: The proposed model is operational and can be used in future empirical research on consumers' food shopping via...

  13. Consumer Buying Behaviour; A Factor of Compulsive Buying Prejudiced by Windowsill Placement

    OpenAIRE

    Hameed, Irfan; Soomro, Yasir

    2012-01-01

    This empirical research investigates the impact of windowsill placement on the compulsive buying behavior of consumers on three different types of products i.e., convenience products, shopping products, and specialty products. Positive effect of windowsill placement on all three types of product categories has been hypothesized. The categorical regression (Optimal scaling) was used to test the hypotheses. The data was collected via self administered questionnaire from Pakistan through systema...

  14. Intention to buy organic food among consumers in the Czech Republic

    OpenAIRE

    Olivová, Kristýna

    2011-01-01

    Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2011 The purpose of the thesis is to investigate intention to buy organic food. The aim is to examine which determinants influence the intention to buy organic food among consumers in the Czech Republic. Moreover, the study focuses to find out which determinant influences consumers’ intention the most. Based on the Theory of Planned Behaviour (TPB) and literature review a conceptual model was proposed. The model ...

  15. Consumer Buying Behavior

    OpenAIRE

    Irena Vida; Mojca Maher Pirc

    2006-01-01

    The study examines the phenomenon of national identity and economic ethnocentrism in consumer buying behavior. Analysis of data collected from a representative sample of adult Slovenian consumers reveals only moderately expressed ethnocentric tendencies. Similar moderation was revealed in the preferences of Slovenian consumers for patriotic purchasing behavior, whereby the domestic origin of products was more important in the case of nondurable goods and services than in the case of durable g...

  16. THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR

    OpenAIRE

    Jusuf ZEKIRI; Vjollca Visoka HASANI

    2015-01-01

    Abstract The objective of this study is to determine the elements that play an important role on consumer’s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect, which are driving the success of a brand. Companies in order to create the right packaging for their products, they must understand the consumer buying process and understanding the role and the impact of packaging as a variable that can influence the purchase dec...

  17. Behaviour of Millenial wine consumers in southern Serbia

    OpenAIRE

    Radovanović Vladimir; Petrović Jelena; Radovanović Blaga

    2017-01-01

    Consumer behaviour when purchasing wine is the result of a complementary operation of the large number of different factors, which may include economic, geographic, social, psychological, and other. Discovering consumer preferences for wine and their buying behavior would allow the application of an appropriate marketing strategy to increase the sales of wine. Special attention was given to one of the most promising new demographic segments that likes to buy – Millennial generation. The main ...

  18. THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER BEHAVIOUR IN MALAYSIA

    Directory of Open Access Journals (Sweden)

    Rahizah Abd Rahim

    2011-01-01

    Full Text Available Malaysian consumers should be more aware that, in pursuing their business objectives, corporations now bear more responsibility towards society and the environment. The awareness level has increased through better education and the increased influence of the media. Corporations also now believe that, to a certain extent, the degree of their involvement in corporate social responsibility (CSR does have certain effect on consumers' buying behaviour. This paper aims to examine the influence of CSR on the buying behaviour of Malaysian consumers and whether they consider a corporation's CSR initiatives before making any purchase decisions of the products and services. The definition of CSR was adopted from Carroll's definition, which included economic, legal, ethical and philanthropic responsibilities. A total of 220 structured questions were distributed, with 193 returned for analysis. The results showed significant positive relationships between all of the variables used in measuring CSR and consumers' buying behaviour. Malaysian consumers' priority, however, seemed to be different from Carroll's pyramid, where, although economic responsibility remained the utmost priority, philanthropy stood second, followed by ethical and legal responsibility.

  19. To buy green or not to buy: environmental concerned companies and individuals' rewarding behaviour

    OpenAIRE

    Rodr??guez-Priego, Nuria; Montoro-R??os, Francisco J.

    2014-01-01

    The present research aim to examine individuals?? purchasing behavioural intention related with corporations who are environmental concerned. Two Structural Equations Models are proposed and tested independently for the behavioral intention or rewarding and punishing companies by buying or not their products. Results highlight the importance of increasing perceived consumer effectiveness of their energy saving actions, as well as involvement to enhance the risk perceived of global climate cha...

  20. Methodological challenges in retailer buying behaviour research

    DEFF Research Database (Denmark)

    Hansen, Tommy Holm; Skytte, Hans

    This paper presents a review of studies on retailer buying behaviour with focus on the methodological issues. It is argued that the researcher of retailer buying behaviour is faced with particular challenges regarding the sample frame, defining th of analysis, potentially small populations and low...... response rates, buying centres and product specific behaviour. At the end, the authors propose a descriptive research design that will try to take account of the mentioned issues....

  1. Factors of influence and changes in the tourism consumer behaviour

    Directory of Open Access Journals (Sweden)

    Fratu, D.

    2011-01-01

    Full Text Available Consumer behaviour is a very important aspect to be studied in every marketing activity, therefore in tourism marketing as well. Defining and identifying the factors that influence consumers help in understanding individual needs and buying processes in their whole complexity. Consumers have changed their behaviour over the last two years due to the instability of the economic environment. The author describes in this article the factors which influence consumer behaviour and also presents how it has changed over the past two years.

  2. Consumer motivations toward buying local rice: The case of northern Iranian consumers.

    Science.gov (United States)

    Rahnama, Hassan

    2017-07-01

    This research had two purposes. The first aim was to identify Iranian and Non-Iranian rice consumers based on demographic characteristics and examine difference of these features with buying behaviors. The second purpose of study was to investigate consumer's motivation to buy local rice in Iran. The sample were 1500 people (men and women). The data was collected by using questionnaire based on a face-to-face survey. Chi-square, confirmatory factor analysis, and multiple linear regression were applied to assess collected data by a questionnaire survey. Regarding Iranian local rice buyers, 884 people buy local rice. Chi-square test showed that there is a significant difference between gender, having children, and marital status in buying local rice. Habitual Iranian local rice buyers include: female (51%), people who are more than 45 years old (51%), people with children (63%), people who are living urban (61%), married people (48%) and individuals that their monthly income is between 321.5 and 625 Dollars (53%). Regarding non-Iranian rice buyers, 616 people buy it. Also there is a significant difference between gender, location, marital status, and income in buying local rice. For considering consumers motivation toward buying local rice the econometrical model is used. Model had three aspects including; quality aspects (taste, good appearance), economic aspects (price, convenience, consumer's ethnocentrism), and safety aspects (health, not using pesticides and environment protection) and seven subset. The results of analysis indicated that quality aspects, economic aspects and safety aspects have positive effects on buying Iranian local rice. Also, indicative variables including; taste, good appearance, price, convenience, consumer's ethnocentrism, health, not using pesticides and environment have significant effects on buying it. Copyright © 2017 Elsevier Ltd. All rights reserved.

  3. Compulsive buying in outline.

    Science.gov (United States)

    Zadka, Łukasz; Olajossy, Marcin

    2016-01-01

    In spite of a hundred year long history of scientific research compulsive buying has been a hardly known phenomenon until today. Ambiguous scientific information makes it impossible to classify compulsive buying as a separate mental disorder. Recently many researchers have noticed phenomenological compatibility of compulsive buying with behavioural addictions. Nowadays, there is reasonable grounds that compulsive buying disorder can be defined as an addiction. There are many similarities occurring between a consumer type behaviours in compulsive buyers and a pathologic consumption of psychoactive substances which included the obsessive need to consumer or a compulsion to consume, personal dependence and loss of control over self-behaviour, as well as tendencies to the consumption increase. Compulsive buying disorder differs in its course from the compulsive behaviours. A strong compulsion to make a given activity, often impossible to restrain is associated with overwhelming but acceptable desire to purchase a specific item. Due to the latest information about the described phenomenon, it has been decided to present current knowledge of adequate classifications, epidemiology and therapy of compulsive buyers. In the article authors' own standpoint as regards pathogenesis and potential risk factors was described.

  4. Selected characteristics of Slovak consumers purchasing behaviour

    Directory of Open Access Journals (Sweden)

    Ľudmila Nagyová

    2008-01-01

    Full Text Available Objective of the paper is to point out selected patterns of Slovak consumers based on analysis of buying behaviour. Results of presented survey of consumer buying patterns and preferences have poin­ted out key characteristics of buying behaviour of Slovak consumers. We’re able to confirm that new business companies as hypermarket and supermarket became main place for food shopping. Totally 72% of respondents indicated them as the type of store where they spend largest share of food ex­pen­ses. The self-service shop, traditional business units, is still the shopping place for 14% of res­pon­dents. The most important factors influencing selection of the type of store are closeness and location of the store, assortment and product quality, store personnel and price level. More than half of the respondents consider opening times the key service for choosing the place for shopping. 49.6% of respondents is using car to do shopping, 35.5% of respondents walk. 32.5% of respondents is using advertising leaflets to plan what to buy. 14.6% of respondents answered that even though receiving leaflets, they don’t read them. 31.3% of respondents are holders of loyalty cards. Most visited retail chain is Tesco.Currently building of large-scale business formats slowed down and retail chains try to get closer towards customer not only by reducing floor space but above all by locating the stores in the centre of cities with lower population.

  5. PREFERENCES AND BUYING BEHAVIOUR OF BEEF CONSUMERS IN TUSCANY

    Directory of Open Access Journals (Sweden)

    Marija RADMAN

    2005-07-01

    Full Text Available Tuscany, probably the most famous Italian region, is known because of many typical food specialities. One of them is the “fi orentina” - a thick, fi rst quality beef, called after the name of the city of Florence. However, recent trends in consumers’ behaviour and the BSE crisis have affected the attitude of consumers toward such products. In this study are presented the results of a mail survey about beef consumption and preferences that was conducted in Tuscany in May 2002. The survey showed that, despite recent food scares and new consumption behaviour, Tuscany consumers still like and prefer beef that has guarantees of quality. Therefore, there are good market opportunities for the Italian and foreign beef producers in Tuscany if they will provide consumers with not only good quality beef, but also more information about the meat.

  6. Consumers' willingness to buy food via the Internet: A review of the litterature and a model for future research

    DEFF Research Database (Denmark)

    Ramus, Kim Bjarne; Grunert, Klaus G.

    In the first part of the paper, existing studies on consumer propensity to buy via the Internet are reviewed in an attempt to shed light on factors explaining consumer willingness to buy food via the Internet. Following a model by Sindhav and Balazs (1999), determinants relating to medium, product......, consumer, firm and environment are distinguished. In order to draw the various results together and provide a coherent framework for future research, we then propose a model which combines the Theory of Planned Behaviour and the lifestyle construct. The model can be used to analyse how beliefs affecting...... consumers intention to buy food via the Internet are formed and changed due to experience with such shopping....

  7. RELATIONSHIP BETWEEN OF BRAND-FUNCTİON PERCEPTİONS AND POST-BUYİNG BEHAVIOUR OF CONSUMERS

    Directory of Open Access Journals (Sweden)

    MEHMET MARANGOZ

    2013-06-01

    Full Text Available Today, ‘brand’ concept is gaining importance as a significant factor in buying behaviour of consumers. Firms should find ways to provide long-term brand retention on consumers and create brand loyalty by strengthening brand image. Therefore, identification of how brand concept is perceived and what functions it bears for consumers are vital for determining the real status of brand. Functions such as perceived quality and assurance, personal identity, social status increase the importance on the side of consumers. With this study, effects of brand-function perceptions of students on their post-buying behavior have been investigated. According to the obtained results, quality and assurance functions of the customers’ brand function perceptions affect re-buying and changing behaviours.

  8. An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric Appliances Market

    Directory of Open Access Journals (Sweden)

    Małgorzata Łatuszyńska

    2012-08-01

    Full Text Available This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour (as the dependent variable in the electric appliances market. The purpose of this study is to determine the factors affecting consumer preferences and behaviour in the electric appliances market in Iraq. The data employed to analyse the factors influencing consumers’ purchase decision-making processes were obtained through a questionnaire that was conducted in December 2011 in Basra, a city in southern Iraq. The major findings of the study indicated that, overall, the set of independent variables are weakly associated with the dependent variable. However, the in-depth analysis found that social factors, physical factors, and marketing mix elements are strongly associated with consumer buying behaviour. These analyses make it possible to discover consumer decision-making rules. The results may assist producers and retailers in understanding consumer behaviour and improving consumer satisfaction.

  9. Factors influencing consumer behaviour in market vegetables in Yemen

    Directory of Open Access Journals (Sweden)

    Tarish H. Al-Gahaifi

    2011-01-01

    Full Text Available The purpose of the research is to understand factors influencing consumer behaviour when buying vegetables in Republic of Yemen. Data collection was done by structured questionnaire administered through schools, universities, government offices, and markets from 13 provinces in 5 governorates. Random convenience sampling technique was used. Total sample comprised of 463 completed questionnaires which were used for analysis. The respondents were classified into five categories on the base of their monthly income, age, education, gender, and type of settlement. Authors present the factors that can influence significantly this behaviour, e.g. price, quality, the location of seller, habit, personal relationship between consumer and seller, occasions, discount, sorting, word-mouth, time of purchase, the way of products display, and recommendation of friends and families. From the obtained results, it is obvious that there was high influence on the behaviour of Yemeni consumer when buying vegetables for factors price, occasions, discontent, and time of purchase, while factors habit, display, sorting, and the location of seller suggests medium influence, and the influence was low for word-mouth.

  10. Consumer Online Grocery Buying Intention

    OpenAIRE

    Hansen, Torben; Jensen, Jan Møller; Solgaard, Hans Stubbe

    2003-01-01

    This paper tests the ability of two consumer theories - the theory of reasoned action and the theory of planned behavior - in predicting consumer online grocery buying intention. In addition, a comparison of the two theories is conducted. Data were collected from two web-based surveys of Danish (n=1222) and Swedish (n=1038) consumers using self-administered questionnaires. Lisrel results suggest that the theory of planned behavior (with the inclusion of a path from subjective norm to attitude...

  11. Buying stolen goods: the ambiguity in trading consumer-to-consumer

    DEFF Research Database (Denmark)

    Kammersgaard, Tobias; Heinskou, Marie Bruvik; Demant, Jakob

    2017-01-01

    This study investigates the buying of stolen goods in Denmark. The study consists of a self-report survey based on a representative sample of the general Danish population (n = 2311) and six focus group interviews consisting of both informants experienced with buying stolen goods and of those...... with no experience (n = 37). The survey showed that 4.8% had bought stolen goods, while 15.7% were uncertain whether they had bought stolen goods. Young people, males, and unemployed were more likely to purchase stolen goods. No clear correlation between income and buying stolen goods was found. Focus groups suggest...... the buyers of stolen goods did not buy stolen goods because they could not afford legitimate products. We recommend targeting consumers not interested in buying stolen goods with information about how to avoid such activity....

  12. Consumer Perception and Buying Decisions(The Pasta Study)

    Science.gov (United States)

    Kazmi, Syeda Quratulain

    2012-11-01

    The project ìconsumer perception and buying behavior (the pasta studyî) is basically measures the development of perception through different variables and identify those factors which stimulate buying decision of consumer. Among various variables which effect consumer buying pattern I choose AWARENESS and AVAILABILITY of the product as two main variables which have strong effect on popularity and sale of pasta product. As my research is totally based on qualitative method thatís why I choose quota sampling technique and collect data by interviewing house wives resides in different areas of Karachi. The reason of choosing only house wives as respondent is that house wives can give true insight factors which hinder the popularity of pasta products in Pakistan. Focus group discussions have been conducted to extract findings. 30 house wives have been interviewed and their responses have been analyzed.

  13. The Role of Social Media Advertising in Consumer Buying Behavior

    Directory of Open Access Journals (Sweden)

    Adnan Veysel Ertemel

    2017-06-01

    Full Text Available P Consumer buying behavior is known also as consumer decision making is the process by which individuals search for, select, purchase, use, and dispose of goods and services to satisfy require needs. This study has been designed to answer main question about the role of social media advertising on consumer buying behavior in very active field which is fashion retail industry, then determine the differences if existed in this relation regarding to the name of the brands and consumer demographics factors. By electronic questionnaires conducted for consumers live in Istanbul-Turkey, findings showed weak relation between social media advertising and consumer need recognition, no relation at all with search for information, strong relation with evaluate the alternatives, and moderate relation for both buying decision and post-purchase behavior, as those steps represent the five steps need recognition model in consumer buying behavior. Moreover, findings showed no changes in this relation regarding to consumer’s age, and education level. However, there were changes between Females and males in the relation with consumer need recognition, and search for information. In addition, another changes regarding to income between social media advertising and evaluate the alternatives especially for consumers earn more than 5.000TL among other income groups.

  14. An analysis of Western European food retailers' buying behaviour

    DEFF Research Database (Denmark)

    Skytte, Hans; Blunch, Niels Johan

    In this paper, a project analysing food retailers' buying behaviour is presented. A conjoint analysis has been conducted in 17 Western European countries. The project encompasses the retail buyers' buying behaving of pork, fish and cheese products. The paper presents the aim and outline of the st......In this paper, a project analysing food retailers' buying behaviour is presented. A conjoint analysis has been conducted in 17 Western European countries. The project encompasses the retail buyers' buying behaving of pork, fish and cheese products. The paper presents the aim and outline...

  15. A sensemaking perspective on retailer buying behaviour: Towards a new conceptual framework

    OpenAIRE

    Esbjerg, Lars

    2000-01-01

    This paper examines the shortcomings of the existing literature on retailer buying behaviour and discusses the potential contribution of studying retailer buying behaviour from a sensemaking perspective. A new conceptual framework for understanding retailer buying behaviour is outlined. It is argued that sensemaking related to retailer buying behaviour can be analysed at several, inter-related levels of analysis. The framework developed draws on discussions of sensemaking within strategic man...

  16. The Impact of Visual Merchandising on Consumer Impulse Buying Behavior

    Directory of Open Access Journals (Sweden)

    Khurram L. Bhatti

    2014-05-01

    Full Text Available In present Post-Modern Era, the competitive situation in the business is characterized by a cut throat competition, which subsequently results in companies and retailers to pay almost anything for undifferentiated merchandising. This merchandising tool is being used by today’s retailer to distinguish him from other competitors, to be prominent in the market and become a source of attraction for the customers. A few researchers contribute in this field by exploring the reasons which causes the customers impulsive buying, but still there is more to be determined. Purpose of this study is to identify the relation between the consumer impulsive buying and visual merchandising on buying behavior of customers. This study was based on primary data in the form of a questioner. A total of 350 questioners were floated in different consumer outlets (super marts and self-service stores of Rawalpindi, Pakistan out of which 344 questioners were completed and received. Defined four hypotheses were window display, forum display, floor merchandising and shop brand name. These hypotheses were tested for regression analysis by using Statistical Packages for Social Sciences (SPSS software. It was found that window display, forum display, floor merchandising and shop brand name (independent variables are significantly associated to consumer impulse buying behavior (dependent variable. Hence, forum display is negatively related to consumer impulse buying and window display; however, floor merchandising and shop brand name are positively related to consumer impulse buying behavior.

  17. Behaviour of Millenial wine consumers in southern Serbia

    Directory of Open Access Journals (Sweden)

    Radovanović Vladimir

    2017-01-01

    Full Text Available Consumer behaviour when purchasing wine is the result of a complementary operation of the large number of different factors, which may include economic, geographic, social, psychological, and other. Discovering consumer preferences for wine and their buying behavior would allow the application of an appropriate marketing strategy to increase the sales of wine. Special attention was given to one of the most promising new demographic segments that likes to buy – Millennial generation. The main purpose of this research is to find out if the wine attributes of the Millennials are different from other generations in southern Serbia. Results of this research are shown that when choosing wine, the quality of wine has the biggest impact on consumers, rather than others wine attributes. The paper also asserts that, the wine industry should particularly focus on marketing to Millennial age group, as this segment has a high willingness to experiment.

  18. Consumer motives for buying fresh or frozen plaice: A means end chain approach

    DEFF Research Database (Denmark)

    Nielsen, Niels Asger; Sørensen, Elin; Grunert, Klaus G.

    1997-01-01

    Consumer motives for buying or not buying a seafood product can be analysed in terms of means-end chain theory. According to this theory, con-su-mers are motivated to buy a product to the extent that it, in the mind of the con-sumer, contributes t fulfilment of personal life values. Means......, wholesomeness, convenience, and p Different levels of expe-rience with seafood influence how consumers perceive the two products. Accor-ding to our investigation, the main life values motivating or demotiva-ting consumers to buy seafood are care for the family, health, and joy/ happiness....

  19. Perception of Business Education Lecturers in Colleges of Education on the Influence of Retail Store Location and Design on Impulse Buying Behaviour of Consumers in North-West Nigeria

    Science.gov (United States)

    Asuquo, Effiong Edet; Ukpong, Okon U.

    2015-01-01

    This study was carried out to determine the perception of Business Education Lecturers in Colleges of Education on the influence of retail store location and design on the impulse buying behaviour of consumers in north-west Nigeria. A survey research design was used for the study. The study was carried out in the North-west zone of Nigeria. The…

  20. A sensemaking perspective on retailer buying behaviour: Towards a new conceptual framework

    DEFF Research Database (Denmark)

    Esbjerg, Lars

    2000-01-01

    This paper examines the shortcomings of the existing literature on retailer buying behaviour and discusses the potential contribution of studying retailer buying behaviour from a sensemaking perspective. A new conceptual framework for understanding retailer buying behaviour is outlined....... It is argued that sensemaking related to retailer buying behaviour can be analysed at several, inter-related levels of analysis. The framework developed draws on discussions of sensemaking within strategic management and organisation science and discusses how concepts such as organisational identity, image...

  1. Making or buying environmental public goods: do consumers care?

    OpenAIRE

    Bougherara, Douadia; Costa, Sandrine; Teisl, Mario

    2012-01-01

    Firms may voluntary abate pollution using one of two options: internalizing its own external effects and incuring abatement costs ("making") or delegating environmental protection by purchasing offsets ("buying"). We aim to elicit consumers' WTP for producers' use of the "making" option as compared to the "buying" option, controlling for spatial effects (joint local public goods) and level of GHG emissions. Using a stated choice survey with 722 respondents, we find consumers are more willing ...

  2. Consumer Ethnocentrism and Willingness to Buy

    DEFF Research Database (Denmark)

    Josiassen, Alexander; Assaf, A. Georg; Karpen, Ingo O.

    2011-01-01

    has also discovered important differences in the cognitive processes and behavior depending on demographic characteristics. However, there are competing views in the literature as to how these fundamental consumer characteristics influence and interact with consumer ethnocentrism. This study further......Purpose – The purpose of this paper is to clarify how demographic consumer characteristics influence and interact with consumer ethnocentrism on willingness to buy. The authors analyze the direct effects of selected characteristics on the tendency for consumer ethnocentrism. Further, the moderating...... effects of these consumer characteristics are investigated. Design/methodology/approach – Data were gathered from 361 consumers in Australia. Data analysis was conducted using regression analysis with interactions and post hoc slope analysis. Findings – The empirical findings show that consumer tendencies...

  3. A STUDY ON FACTORS AFFECTING BUYING BEHAVIOUR OF CONSUMERS FOR ECO - FRIENDLY PRODUCTS

    OpenAIRE

    N. Anil Kumar; Dr. Mridanish Jha

    2017-01-01

    Products are not the only thing which can be eco-friendly and actions are also friendly to the environment. Several people think that eco-friendly products are only the first step, and that people who are actually dedicated to the environment also need to change their lifestyles, diminishing the quantum of resources they use by living more competently. The exploratory factor analysis shows that price, quality, value, trust and easy to use are the factors that affecting buying behaviour of con...

  4. Bringing the DERP to consumers: 'Consumer Reports Best Buy Drugs'.

    Science.gov (United States)

    Findlay, Steven D

    2006-01-01

    Consumers Union, publisher of Consumer Reports magazine, has used the drug class reviews of the Drug Effectiveness Review Project (DERP) as one critical component of a free public information project on the comparative effectiveness, safety, and cost of prescription drugs. The project translates the DERP findings for consumers. Drawing on other sources and adding information on drug costs, the project chooses Best Buy drugs in each category it evaluates. This guidance can help consumers save up to thousands of dollars per year, and it has the potential to reduce overall drug spending.

  5. [Intention] to buy organic food products among norwegian consumers

    OpenAIRE

    Khan, Muhammed Zabiullah

    2012-01-01

    Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2012 The purpose of this thesis is to examine the buying intention of the Norwegian consumers towards ecological or eco-labeled food products. What are the factors that are leading people to buy organic food and which one are the most important factors among consumers. The thesis is divided into four sections, Phenomena, Theory, Reality, and conclusion. Each section is interrelated with each other. In this thesis, data w...

  6. Consumers' willingness to buy food through the internet

    DEFF Research Database (Denmark)

    Grunert, Klaus G.; Ramus, Kim

    2005-01-01

    the internet. Practical implications: The literature review suggests that concepts combining convenience and an emphasis on information intensive food products will be most successful, and that consumers having a "wired lifestyle" are the most likely users. However, much more detailed insights will be possible......Purpose: The purpose of this paper is to review literature on factors that may have an impact on consumers' probability to buy food over the internet, and to suggest a model that can guide future research. Design/methodology/approach: Determinants of consumer intention to buy food via the internet...... of scattered evidence is available, there is a need for a coherent, operational, theory-based model that can summarize findings and guide future research. Research limitations/implications: The proposed model is operational and can be used in future empirical research on consumers' food shopping via...

  7. Impact of personality influencers on psychological paradigms: An empirical-discourse of big five framework and impulsive buying behaviour

    Directory of Open Access Journals (Sweden)

    Dr. Shakeel Ahmad Sofi

    2018-05-01

    Full Text Available The main aim of this research was to examine the effect of intrinsic attributes on impulsive buying behaviour among young consumers. Both exploratory and descriptive designs were employed to study the problem in holistic manner. Based on certain parameters, a sample size of 638 was chosen randomly and the study was conducted through a valid and reliable instrument.After employing Exploratory and Confirmatory Factor Analysis on select consumers under the study, results showed that Personality significantly shapes impulsive buying predispositions. In the current study, some of the select personality attributes comprising of Expressive Propensity, Pleasure Seeking Propensity and Sociableness have been found to have positive effect on impulsiveness while as other factors viz. Emotional Stability, Conscientiousness and Conserving Propensity have negative effect on the impulsive buying tendencies. These findings are paramount both from the perspective of consumer welfare advocates and corporates and could largely support them in their respective endeavours. JEL classification: L67, L68, M00, M30, Keywords: Personality, Impetuous influence, Impulsive buying, Multi group analysis

  8. CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING

    OpenAIRE

    Lakshmi. S

    2016-01-01

    With the increasing internet literacy, the prospect of online marketing is increasing. There are millions of people online any time and they all are a potential consumer in the online market. Since there are so many providers, the most important thing for organizations is to understand what are consumer wants and needs in this competitive business environment. Customer buying behaviors are influenced by different factors such as culture, social class, references group relation, family, salary...

  9. Guava Jam packaging determinant attributes in consumer buying decision

    Directory of Open Access Journals (Sweden)

    Maria Inês Souza Dantas

    2011-09-01

    Full Text Available Using packaging and labels to lure consumers and to communicate product benefits directly on the shelf is a competitive advantage factor in the food industry sector. The label is especially effective since besides supplying basic details, such as weight, ingredients, and instructions in compliance with governmental regulations, it attracts consumers' attention and the desire to buy and which often becomes synonymous to the brand name. The objective of this study was to obtain detailed information on consumers' attitudes, opinions, behavior, and concepts regarding guava jam packaging using the focus group technique. The results showed that label color and design, packaging type and information, and brand name and price are determinant attributes in the consumers' decision to buy guava jam.

  10. STUDY AND ANALYSIS OF CONSUMER BUYING BEHAVIOR IN RETAIL MARKET

    OpenAIRE

    Manish Dubey; Dr. Siddharth Saini; Dr. Srishti Umekar

    2016-01-01

    The aim of this study are determining the impact of the most used tools of sales promotion in retail sector such as coupons, sample, price discount and buy one get one free on consumer buying behavior from two aspects are brand switching and customer loyalty. Consumer promotions should stimulate purchases, sustain brand-name recognition, and gain audience participation. Themes are underlying messages. Media should be selected. In this way include direct mail, newspapers, magazines, televis...

  11. Impulsive buying tendency: Measuring important relationships with a new perspective and an indigenous scale

    OpenAIRE

    Anant Jyoti Badgaiyan; Anshul Verma; Saumya Dixit

    2016-01-01

    With the opening up of the economy and the proliferation of mall culture, the economic relevance of impulsive buying behaviour has assumed significance. Impulsive buying behaviour is better understood by examining the impulsive buying tendency that shapes such behaviour, and since consumer behaviour differs across cultures, by incorporating an indigenous perspective in understanding and measuring the tendency. Studies were conducted to develop an Indian scale for measuring impulsive buying te...

  12. Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets

    OpenAIRE

    Walker, David

    1994-01-01

    An empirical study is reported which attempts to validate two key theoretical consequences of consumer involvement: differences in brand buying behaviour and differences in the type of decision processing undertaken. A literature review is provided which traces the history of involvement and identifies a suitable contemporary framework. Work on brand loyalty and attitude modelling is also reviewed and suitable frameworks identified. A pilot stage is reported which show...

  13. A Strategic Household Purchase: Consumer House Buying Behavior

    OpenAIRE

    Mateja Kos Koklic; Irena Vida

    2009-01-01

    The aim of this study is to examine consumer house-buying behavior from the consumers’ perspective. In view of the existing literature exploring consumer decision making, the purpose of this research was threefold: (a) to propose a conceptual model of consumer decision making within the frame of consumer behavior; (b) to gain knowledge of factors impacting this process from the empirical standpoint with the focus on prefabricated house purchases; and (c) to offer implications for beneficial p...

  14. Relationship of Corporate Social Responsibility with Consumer Buying Behavior: An Indian Perspective

    Directory of Open Access Journals (Sweden)

    Supran Kumar Sharma

    2013-12-01

    Full Text Available With the help of binary logistic regression model present attempt examines the impact of business organization’s Corporate Social Responsibility (CSR practices on buying behavior of the consumers. By taking the responses of 197 consumers in the Jammu and Kashmir province of India, the study highlights that how different dimensions of CSR practices and selected demographics of the organizations are significantly associated with the buying behavior of consumers. The study finds negative relationship between both legal responsibilities and environment friendly practices of companies with the consumer buying behavior. The results have implications for marketing practitioners and strategic management professionals who would like to use their organisation’s CSR practices as a tool to positively influence consumer behavior. Findings suggest that business organizations should be more transparent on their legal aspects and philanthropic activities.

  15. THE INFLUENCE OF RETAIL STORE IMAGE AND INDIVIDUAL FACTORS ON CONSUMER BUYING DECISIONS

    Directory of Open Access Journals (Sweden)

    Ioana Olariu

    2016-07-01

    Full Text Available In this article is examined the relationship between store image, individual factors and consumer purchase behavior. First link is made between consumer attitudes and his buying decisions. Second, the relationship between store image and consumer purchase behavior is mediated by attributes of retailer that include merchandising, store atmosphere, in-store service, accessibility, reputation, promotion, facilities and post-transaction service. This article is a theoretical approach on what is known about how people decide whether or not to buy something and then how they decide which item or items to buy and what retailer is the best choice. In the process of doing this, we will discover that the process of making a buying decision is not nearly as simply as it may seem. A good understanding about how consumers make buying decisions is very important in developing effective marketing plans. Marketers can change the design of the store interior, aisle layout, carpet and wall textures, scents, colors, shapes, and sounds experienced by the customers. Thus store image is a result of many variables which can be manipulated by the retailer to influence consumer mood and, subsequently, the buyer's behavior.

  16. THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER BEHAVIOUR IN MALAYSIA

    OpenAIRE

    Rahizah Abd Rahim; Kasmah Tajuddin; Farah Waheeda Jalaludin

    2011-01-01

    Malaysian consumers should be more aware that, in pursuing their business objectives, corporations now bear more responsibility towards society and the environment. The awareness level has increased through better education and the increased influence of the media. Corporations also now believe that, to a certain extent, the degree of their involvement in corporate social responsibility (CSR) does have certain effect on consumers' buying behaviour. This paper aims to examine the influence of ...

  17. Self-concept as a significant determinant of brand choice and consumer buying behaviour

    Directory of Open Access Journals (Sweden)

    Starčević Slađana

    2011-01-01

    Full Text Available The need to predict consumer behavior outcomes is considered to be a very important issue for marketers. Today, one of the most popular psychological constructs in social sciences and marketing is the self-concept, as the total sum of ideas, thoughts and feelings through which individual can describe themselves in regards to other individuals in socially determined environment. The importance of self-concept in predicting consumer behavior and choice of brands has been recognized by many researchers. People tend to maintain and reinforce their self-concept by consumption of brands that have an image and personality in accordance to their own self-concept. Many studies have confirmed that high level of congruency between brand image/personality and consumer self-concept have positive influence on brand attitudes, preferences, evaluation of brands, buying intentions, satisfaction and brand loyalty. In this study, we have researched how has self-concept, as a psychological construct, gained in importance in the field of marketing research and practice. The concept is analyzed simultaneously as a psychological and marketing construct. By presenting literature review, we have also analysed the consequences of congruence between brand image/brand personality and consumer self-concept on consumer behavior and choice of brands. We have also pointed out the significance and references connected with the use of this concept for practical purposes in the realm of brand management. .

  18. An analysis of Western Europe's food retailers' buying behaviour

    DEFF Research Database (Denmark)

    Blunch, Niels Johan; Skytte, Hans

    A study concerning food retailers' buying behaviour is presented. A conjoint analysis has been conducted in 17 West European countries. The study encompasses the retail buyers' buying behaving towards pork, fish and cheese products. The paper presents the background for the study, the outline...

  19. Individual Differences in Consumer Buying Patterns: A Behavioral Economic Analysis

    Science.gov (United States)

    Cavalcanti, Paulo R.; Oliveira-Castro, Jorge M.; Foxall, Gordon R.

    2013-01-01

    Although previous studies have identified several regularities in buying behavior, no integrated view of individual differences related to such patterns has been yet proposed. The present research examined individual differences in patterns of buying behavior of fast-moving consumer goods, using panel data with information concerning purchases of…

  20. Effects of mood induction on consumers with vs. without compulsive buying propensity: an experimental study.

    Science.gov (United States)

    Vogt, Sinje; Hunger, Antje; Türpe, Tina; Pietrowsky, Reinhard; Gerlach, Alexander L

    2014-12-15

    Compulsive buying (CB) is excessive and leads to impairment and distress. Several studies aimed to explore the phenomenology and antecedents of CB, especially affective states. However, these studies mostly used retrospective self-report and mostly focused on compulsive buyers only. Therefore, this study aims to directly compare consumers with CB propensity and controls on experimental proxies of buying behavior and to investigate 1) effects of neutral vs. negative mood inductions and 2) whether mood effects on buying behavior are specific to CB. Forty female consumers with CB propensity and 40 female controls were randomly assigned to a neutral or negative mood induction. Buying related behavior (likelihood to expose oneself to a shopping situation, urge and probability to buy, willingness to pay) was assessed. Consumers with CB propensity differed from controls in all buying behavior aspects except for willingness to pay. Neither main effects of mood nor group×mood interaction effects on buying behavior were found. However, consumers with CB propensity were emotionally more strongly affected by a negative mood induction. Although negative affect has previously been reported to precede buying episodes in CB, our findings do not indicate specific negative mood effects on buying, neither in CB nor in controls. Copyright © 2014 Elsevier Ireland Ltd. All rights reserved.

  1. PREFERENCES AND BUYING BEHAVIOUR OF STUDENTS ON THE BEER MARKET

    Directory of Open Access Journals (Sweden)

    Karolina Jąder

    2013-09-01

    Full Text Available This paper presents the results of the research conducted in November among 220 students at the University of Life Sciences in Poznań. The aim was study the preferences and buying behaviour of students on the beer market. It shows the place of beer among other alcohols, frequency and place of consumption, as well the place of beer shopping and the criteria of beer purchase. The most popular brands and tastes of beer were researched. Otherwise was analysed preference for beer packaging and promotion effects on students. It was found that beer is the most often chosen alcohol among this group of consumers, and vast majority of them consume it at least once a week. Students often drink beer at home or at friends, and favourite brands are: Lech, Redd’s, Desperados and Żubr.

  2. The Effectivity of Promotional Benefit Towards Buying Intention Moderated By The Brain’s Tendency of Consumers

    Directory of Open Access Journals (Sweden)

    Evan Stiawan

    2017-06-01

    Full Text Available This research’s goal is to measured the influence of promotional benefit towards buying intention moderated the brain’s tendency of consumers. The object of this research is the consumers whom ever bought a mobile phone. The purpose of this research is to find out the consumer’s buying intention when price discount is higher than premium, the influence of price discount and premium toward buying intention which is moderated by the tendency of consumer’s left and right brain. The data analysis method used is ANOVA One Way and General Linear model (GLM. The result of the research shows that premium is more positively evaluated than price discount which is means the consumer tends to re-buy when premium promotion offered is higher that price discount. The group of consumers that get price discount and right brain tendency tend to have a higher buying intention than the group of consumers that get price discount and left brain tendency, also for the group of consumers that get price discount and right brain tendency tend to have a higher buying intention than the group of consumers that get premium and right brain tendency.

  3. Buying behavior in Chinese supermarkets: A comparison across four major cities

    DEFF Research Database (Denmark)

    Hansen, Kåre

    The purpose of this paper is to report a study of buying behaviour of imported food products in Chinese supermarkets. Imports of food products to China have increased substantially in the past decade. The present study offers the results from an investigation of retailers' buying behaviour of imp...... of supplier selection criteria and buying behaviour as well as structural characteristics of the retailers. The findings have important implications for exporters of food products to the Chinese retail market.......The purpose of this paper is to report a study of buying behaviour of imported food products in Chinese supermarkets. Imports of food products to China have increased substantially in the past decade. The present study offers the results from an investigation of retailers' buying behaviour...... of imported food products in four major Chinese cities (i.e., Bejing, Shanghai, Gaungzhou, and Chengdu). Knowledge about potential differences in supermarket structure and buying behaviour between regions will be a prerequisite to foreign food suppliers trying to capitalise on increased consumer demands...

  4. The Impact of Hidden Advertising on Consumers Purchase Behaviour of Books

    Directory of Open Access Journals (Sweden)

    Helena Rojec

    2013-09-01

    Full Text Available ABSTRACTCovert advertising is a form of illegal marketing when a text is published as editorial content although it is ordered and paid for by the advertiser. Covert advertising has an increasing influence on book consumption and on book consumers whose choices are often made unconsciously. They are frequently affected by various psychological factors such as motives, perceptions, attitudes and personality. The aim of the survey was to find out purchasing habits of book consumers, reasons for buying books and the amount of money they are willing to spend on books. We were interested whether consumers know that covert advertising is illegal and that it influences their behaviour. A web questionnaire accessible for three months was completed by 470 respondents. The results show that most respondents like to purchase books. Most often they buy books that are classified as the light reading (novels, thrillers, etc.. When buying books they usually pay attention to the book genre, its title and author. The survey results also point to the poor understanding of the term “covert advertising”. Thus, they could be an incentive to raise consumers awareness of this form of advertising. More stringent control of media editors and tougher penalties for offenders are suggested as well as a public list of all those who in any way contribute to misleading the public.

  5. Impulsive buying tendency: Measuring important relationships with a new perspective and an indigenous scale

    Directory of Open Access Journals (Sweden)

    Anant Jyoti Badgaiyan

    2016-12-01

    Full Text Available With the opening up of the economy and the proliferation of mall culture, the economic relevance of impulsive buying behaviour has assumed significance. Impulsive buying behaviour is better understood by examining the impulsive buying tendency that shapes such behaviour, and since consumer behaviour differs across cultures, by incorporating an indigenous perspective in understanding and measuring the tendency. Studies were conducted to develop an Indian scale for measuring impulsive buying tendency and to validate it by examining its association with other relevant variables. A two factor, 8-item scale was developed; a significant positive relationship was seen between impulsive buying tendency and impulsive buying behaviour, and the relationship between impulsive buying tendency and self-control was found to be inversely significant. Results also showed significant relationship between impulsive buying tendency and the two personality constructs of Conscientiousness and Extraversion.

  6. Impulsive consumer behavior

    OpenAIRE

    Kovač Žnideršić, Ružica; Grubor, Aleksandar; Marić, Dražen

    2014-01-01

    Research into consumer behaviour features as the foundation of all the planned and implemented marketing activities of a company. Consumer behaviour is determined by numerous factors, and is therefore characterised as highly complex and difficult to predict. A particular challenge for marketing science and practice is to research impulse consumer behaviour in shopping – a behaviour that occurs when consumers experience a sudden, powerful and persistent urge to buy something immediately. This ...

  7. Aspects regarding the analysis of the rationality of the buying decision of the Romanian consumer

    Directory of Open Access Journals (Sweden)

    Corina PELĂU

    2012-12-01

    Full Text Available One of the biggest challenges of economic theory is to determine the effectiveness and efficiency of economic activities and processes. In terms of consumer behavior this can be defined by the rationality of the buying decision. In this article there are presented several theories that have defined over time and still influence the rationality of the consumer. There are also presented the results of a research which aims to analyze the rationality of the consumer. In particular there are analyzed the relations between different quantitative aspects of the buying decision and the impulsive buying reactions of the consumer.

  8. Leveraging consumer's behaviour to promote generic drugs in Italy.

    Science.gov (United States)

    Zerbini, Cristina; Luceri, Beatrice; Vergura, Donata Tania

    2017-04-01

    The aim of this study was to fill the lack of knowledge regarding a more grounded exploration of the consumer's decision-making process in the context of generic drugs. In this perspective, a model, within the theoretical framework of the Theory of Planned Behaviour (TPB), for studying the consumers' purchase intention of generic drugs was developed. An online survey on 2,222 Italian people who bought drugs in the past was conducted. The proposed model was tested through structural equation modelling (SEM). Almost all the constructs considered in the model, except the perceived behavioural control, contribute to explain the consumer's purchase intention of generic drugs, after controlling for demographic variables (age, income, education). Specifically, attitude, subjective norm, past behaviour, self-identity and trust in the pharmacist have a positive influence on the intention to buy generic drugs. On the contrary, perceived risk towards products and brand sensitivity act negatively. The results of the present study could be useful to public policy makers in developing effective policies and educational campaigns aimed at promoting generic drugs. Specifically, marketing efforts should be directed to inform consumers about the generic drugs' characteristics to mitigate the perceived risk towards these products and to raise awareness during their decision-making process. Copyright © 2017 Elsevier B.V. All rights reserved.

  9. Measuring compulsive buying behaviour: psychometric validity of three different scales and prevalence in the general population and in shopping centres.

    Science.gov (United States)

    Maraz, Aniko; Eisinger, Andrea; Hende, Borbála; Urbán, Róbert; Paksi, Borbála; Kun, Bernadette; Kökönyei, Gyöngyi; Griffiths, Mark D; Demetrovics, Zsolt

    2015-02-28

    Due to the problems of measurement and the lack of nationally representative data, the extent of compulsive buying behaviour (CBB) is relatively unknown. The validity of three different instruments was tested: Edwards Compulsive Buying Scale (ECBS; Edwards, E.A., 1993. Development of a new scale for measuring compulsive buying behaviour. Financial Counseling and Planning. 4, 67-85), Questionnaire About Buying Behavior (QABB; Lejoyeux, M., Ades, J., 1994. Les achats pathologiques: une addiction comportementale. Neuro-Psy. 9, 25-32.) and Richmond Compulsive Buying Scale (RCBS; Ridgway, N.M., Kukar-Kinney, M., Monroe, K.B., 2008. An expanded conceptualization and a new measure of compulsive buying. Journal of Consumer Research. 35, 622-639.) using two independent samples. One was nationally representative of the Hungarian population (N=2710) while the other comprised shopping mall customers (N=1447). As a result, a new, four-factor solution for the ECBS was developed (Edwards Compulsive Buying Scale Revised (ECBS-R)), and confirmed the other two measures. Additionally, cut-off scores were defined for all measures. Results showed that the prevalence of CBB is 1.85% (with QABB) in the general population but significantly higher in shopping mall customers (8.7% with ECBS-R, 13.3% with QABB and 2.5% with RCBS-R). Conclusively, due to the diversity of content, each measure identifies a somewhat different CBB group. Copyright © 2014 Elsevier Ireland Ltd. All rights reserved.

  10. Uncovering consumers' political intentions and values when buying and consuming organic food products

    DEFF Research Database (Denmark)

    Grünbaum, Niels Nolsøe; Stenger, Marianne

    2015-01-01

    consumers’ value system? Further, what are the key motives for buying and consuming organic food products? A case study was undertaken. The unit of analysis constituted 12 high users of organic food products. The empirical data was gathered and analysed by utilizing Reynolds and Gutman’s laddering technique......Little is known about the underlying motivations for buying and consuming ethical, green and organic products. Thus, how can we understand this specific type of consumption? This paper aims to enlighten this knowledge gap. More specifically, how can we systematize and understand the political....... The results revealed that the purposive selected informants activate different cognitive structures (i.e. values) for identical attributes and consequences when buycotting organic food. Hence, some of the informants’ buycott organic food for personal well-being or for family related reasons (i.e. health...

  11. How Amount of Brand Advertising is Related to Consumer Buying Behavior.

    Science.gov (United States)

    Haefner, James E.; And Others

    1983-01-01

    Finds that total brand advertising in 63 consumer product categories is positively and significantly related to the total number of brands in the category and to the average number of brands consumers usually buy. (FL)

  12. Communicating Sustainable Shoes to Mainstream Consumers: The Impact of Advertisement Design on Buying Intention

    Directory of Open Access Journals (Sweden)

    Mirjam Visser

    2015-06-01

    Full Text Available Traditionally, marketing of sustainable products addresses green buyers, thus missing out on the mainstream consumers and volume necessary to cover the potentially higher cost of more sustainable materials. However, how to effectively communicate more sustainable products to mainstream consumers and to increase their buying intention is still underexplored. Combining personal and environmental benefits, called double benefit theory, is promoted as an effective green marketing strategy but so far not supported by quantitative research as being effective to reach mainstream consumers. We studied the effect of advertisement elements (layout color, benefit type, and heritage on the products’ perceived sustainability, quality and fashion image, and buying intentions of mainstream consumers. Two hundred adults participated in a study that was based on a 2 (red vs. green layout × 2 (personal vs. environmental benefit × 2 (local vs. global heritage between-subjects factorial design of a sustainable shoe advertisement. The impact of these independent variables on product image as well as on buying intention was analyzed by means of three-way ANOVAs. In line with the double benefit theory, combining a personal benefit with a green layout led to the highest buying intention. Moreover, a mediation analysis revealed the effect of emphasizing a personal benefit on buying intention was mediated by fashion image but not by sustainability. Sustainability, however, did have a positive effect on buying intentions independent of benefit type.

  13. IMPACT OF PROMOTIONAL STRATEGY ON CONSUMER BEHAVIOUR AND SUSTAINABLE DEVELOPMENT OF DAIRY PRODUCTS MARKET

    Directory of Open Access Journals (Sweden)

    Monika Świątkowska

    2015-09-01

    Full Text Available Chain and market-oriented dairy sustainability, nutritional and social objectives related to the promotion of behaviours aimed at the development are essential. At the same time, the signifi cance of the various forms of sales promotion, as a factor of consumer buying behaviour infl uence, increases. The study includes the use of the sales promotion instruments in commercial space, perceived by consumers and assessment of their impact on purchasing decisions. The study was carried out on the basis of a standardized authoring individual interview questionnaire on nationwide random-quota, registered trials, in 2007–2012, as a part of the study of consumer behaviour performed in the dairy market for KZSM (National Association of Dairy Cooperatives. The results confi rm that the effect of promotion activities is a high visibility by consumers and change of their purchasing decisions. The most important determinant of consumer purchasing behaviour are the price promotions. Most often supported by a complete set of sales promotion instruments have been modern dairy products – yoghurt, grainy and ripening cheese. Sales promotion is an important instrument of balancing the dairy market and shaping the desired behaviour of consumers.

  14. Effect of Situational Factors and Product on Consumer Buying Decision In Hypermart at Manado City

    Directory of Open Access Journals (Sweden)

    Nova Christian Mamuaya

    2016-06-01

    Full Text Available This research aims at (1 understanding and analyzing the effect of situational and non situational (produc factors, simultaneously or partially, on the consumer buying decision in hypermart at Manado City, (2 understanding and analyzing factor with dominant effect on consumer buying decision in hypermart at Manado City. The observed situational and non situational (product factors through Belk Theory. Sampling has been developed through accidental sampling, resulting in 60 respondents. Data  have  been  collected  by main instrument of questionnaire, 5-point Likert Scale to measure the respondents’ answer, data analysis using multiple linier regression. Results of research indicate that situational factor and product have significant effect simultaneously or partially on consumer buying decisions in hypermart at Manado City and product assortment has dominant effect on consumer buying decision in hypermart at Manado City.

  15. APPLICATION OF THE HOWARD'S MODEL ON CONSUMER BEHAVIOR IN BUYING INSURANCE POLICY

    OpenAIRE

    Martje Paais; Semuel Souhoka

    2017-01-01

    This research intends to predict factors that drive consumer to buy insurance policy, based on consumer behavior model by Howard. In main variable used is buying decision. In addition, this study also includes information, brand image, confidence and attitude as the control variables. The analysis units are exclusive policy insured in Malang region. The data was collected using questionnaire. The t-test in simple regression models are used to test hypotheses. The research finds about: first, ...

  16. Food retailers' buying behaviour: An analysis in 16 European countries

    DEFF Research Database (Denmark)

    Skytte, Hans; Blunch, Niels Johan

    2001-01-01

    This paper presents results from a study on food retailer buying behaviour, i.e., how the retailers judge product and vendor attributes when choosing a new supplier of a product category that is already well known to them. A conjoint analysis was conducted in 16 Western European countries....... The study encompassed the retailers' buying behaviour for fish and cheese products. The results demonstrate that the traditional four P's are losing ground to some previously neglected attributes, which now demand consideration by retail suppliers of products and services and by researchers....

  17. Typological Analysis of Buying Actions

    Directory of Open Access Journals (Sweden)

    Nicolae Teodorescu

    2008-02-01

    Full Text Available The typology of buyers and buying actions contracts are specific categories of consumer behaviour, determining group buyers and buying actions in classes, to fragment the markets. Market fragmentation through buyer typoligy and/or segmentation is presently characterized by a multitude of theoretical approaches and are especially generated by the common practice in the respective business. These two concepts are used for the same purpose, the essential difference being their starting point: the segmentation fragments the markets as a whole, while the typology of the buyer and of buying actions generate classifications starting from individual cases.

  18. RESEARCH ON CONSUMER BEHAVIOUR ON BUCHAREST MEAT MARKET

    Directory of Open Access Journals (Sweden)

    Agatha POPESCU

    2013-01-01

    Full Text Available The paper aimed to analyze consumer behavior for meat on Bucharest market, using a sample of 100 individuals, representatives as age, sex and profession, who were interviewed within a structured questionaire based survey on their preference to buy and consume meat. The answers were processed using the semantic differential and Likert Scale. The obtained results pointed out that white meat is the top preference, because it is healthier and its price is more acceptable compared to red meat. However, men prefer red meat, no matter its price. The most prefered meat sorts in order of their importance are chicken meat, pork and beef. Consumers prefer to buy 1-2 kg fresh meat from supermarket every 2-3 days. Income/family and meat pice are the major factors limiting the amount of consumed meat and buying frequence. The term of availability and meat origin have become more and more important criteria on which buying decision is based, besides meat quality. All consumers prefer to consume Romanian meat which is tasty and has a pleasant flavor. As a conclusion, consumers expectations from meat producers are related to a large variety of meat of a higher quality. Also, presentation form in packed portionated meat parts on the shelf as wellas hygiene come on the next positions from consumers side in order to satisfy their needs better.

  19. Are consumers guided by selfish or unselfish motives when they buy organic food?

    DEFF Research Database (Denmark)

    Thøgersen, John

    Organic food is produced in a way that reduces harm to the environment and respects the welfare of farm animals. Hence, buying organic food seems to be an act of ethical and environmentally responsible consumer behavior. However, it is often claimed that consumers really buy organic food...... is analyzing how the purchase of organic food relates to the individual consumer's value priorities, using a comprehensive measurement instrument for values. Following this line of reasoning, the objective of the empirical part of the paper is to answer the question whether buying organic food is related...... to selfish (self-enhancement) or unselfish (self-transcendence) values? A survey study is reported based on representative samples of 1,000 respondents from each of eight European countries. It is found that the purchase of organic food is more strongly and consistently related to self-transcendence values...

  20. MOTIVATION AND MOTIVES - DRIVER AND REASON OF CONSUMER'S BUYING BEHAVIOR

    OpenAIRE

    TICHINDELEAN Mihai; VINEREAN Simona

    2013-01-01

    The purpose of the paper is to understand and measure consumer's motives as part of the complex mental structure which has as result a certain buying behavior. To achieve this goal, the authors structured the paper in two parts: the first part contains a literature review regarding the concepts of motivation and motives, while the second part tries to measure and explain several dimensions of buying motives by using a statistical analysis tool - exploratory factor analysis.

  1. Drivers of high-involvement consumers' intention to buy PDO wines: Valpolicella PDO case study.

    Science.gov (United States)

    Capitello, Roberta; Agnoli, Lara; Begalli, Diego

    2016-08-01

    This study investigates whether different sensory profiles of wines belonging to the same Protected Designation of Origin (PDO) are perceived as different products by consumers. It identifies the drivers of consumers' intention to buy preferred wines. Descriptive sensory analysis, consumer tests and consumer interviews were conducted to reach research aims. To perform the consumer tests and interviews, 443 consumers participated in the survey. The tasted wines comprised five samples representative of Valpolicella PDO wine. Analysis of variance tests, principal component analysis and linear and logit regressions were employed to verify the research hypotheses. The results demonstrated: (1) different sensory profiles exist within the Valpolicella PDO wine; (2) these sensory profiles result in consumers having the perception of diversified products; (3) the perception of differences was less marked for consumers than for trained assessors due to the different weight attributed to visual, aroma and the taste/mouthfeel hedonic dimensions; and (4) consumers' liking, as well as general perceptions, attitudes, preferences, wine knowledge and experience, contribute to consumers' intentions to buy more than the socio-demographic characteristics of consumers. The analysis of the drivers of consumers' intention to buy certain PDO wines provides new marketing insights into the roles of intrinsic quality, preferences and consumers' subjective characteristics in market segmentation. © 2015 Society of Chemical Industry. © 2015 Society of Chemical Industry.

  2. The Influence of Brand Image and Advertising on Consumer Buying Behavior in Telkomsel 4g Package Plan

    OpenAIRE

    Umboh, Frederik Jibrael; Tielung, Maria V.J

    2016-01-01

    This research is about to analyze the influence of brand image and advertising on consumer buying behavior in Telkomsel 4G package plan. Consumer buying behavior plays an important role to increase sales of a company's product. In order to attract consumer buying behavior, company need to implement some strategies to increase their sales. Strategy that must be considered by Telkomsel to increase 4G users they are building a stronger brand image and massive promotion through their advertising ...

  3. The impact of policy changes on consumer behaviour and alcohol consumption in Scania, Sweden 1999-2005.

    Science.gov (United States)

    Stafström, Martin; Ostergren, Per-Ölof

    2014-01-01

    To analyse the hypothesis that a gradual deregulation of traveller allowances, starting in 2001 and ending in 2004, on alcoholic beverages changed consumer behaviours that ultimately led to an increase in alcohol consumption in southern Sweden between in 2005 compared with 1999. The data for this general population random sample prospective cohort study with repeated measurements were collected in 1999 (T1) and in 2005 (T2) in the county of Scania, analysing the answers from 8612 individuals, who at T1 were alcohol consumers and 18-80 years old. Aggregate age-adjusted general mean alcohol consumption did not change significantly between T1 and T2. Significant downward changes were found in a number of demographical and socioeconomic sub-groups. Generalized linear model analyses indicated that the uptake of buying alcohol from a private person was associated with significantly higher consumption (P consuming illicitly distilled spirits or buying alcohol abroad were significantly associated with lower consumption at follow-up. Interaction effects between changing consumer behaviours were also identified. The deregulation of the cross-border trade of alcohol into Sweden did not, within our sample, lead to an increase in consumption. There were, however, significant decreases in consumption levels within different socio-demographic sub-groups. In relation to changing consumer behaviours both upward and downward shifts in drinking trends were observed. © The Author 2014. Medical Council on Alcohol and Oxford University Press. All rights reserved.

  4. Nakupno vedenje slovenskih porabnikov: vloga nacionalne identitete = Consumer Buying Behavior

    Directory of Open Access Journals (Sweden)

    Irena Vida

    2006-06-01

    Full Text Available The study examines the phenomenon of national identity and economic ethnocentrism in consumer buying behavior. Analysis of data collected from a representative sample of adult Slovenian consumers reveals only moderately expressed ethnocentric tendencies. Similar moderation was revealed in the preferences of Slovenian consumers for patriotic purchasing behavior, whereby the domestic origin of products was more important in the case of nondurable goods and services than in the case of durable goods. Consumers evaluated various characteristics of products made in the EU more favorably relative to those made in Slovenia.

  5. An Analyse The Marketıng Mıx Elements Effect The Consumers Who Buy Fast Movıng Consumer Goods And The Expected Benefıts Of Buyıng Goods: An Investıgatıon In Iğdır

    Directory of Open Access Journals (Sweden)

    Sebahattin YILDIZ

    2014-06-01

    Full Text Available The purpose of research is to analyze the marketing mix elements effect the consumers who buy fast moving consumer goods in Iğdır. In addition to this, analyzing the expected benefits of buying goods in a functional or hedonist base is an another aim. The method of research is descriptive and empiric. Datas are collected by 480 questionnaires using convenience sampling. According to results, it appears that the marketing mix elements effect the consumers buyings are in order of importance, product-place, price, promotion-place. When consumers buy fast moving consumer goods they behave more fonctionaly than hedonistic and fonctionalists give more importance to marketing mix elements than hedonists. In conclusion, some suggestions are offered to food retailers.

  6. Consumption motives, sport identification and buying behaviours of ...

    African Journals Online (AJOL)

    This research applied the motivation for sport consumption theory to evaluate the directand indirect relationship between the fundamental psychological motives for sport consumption and buying behaviours of football fans. Subsequently, the direct- and indirect effects of sport fan identity with team to this relationship were ...

  7. The Impact of Promotional Tools on Consumer Buying Behavior at Matahari Department Store Manado Town Square

    OpenAIRE

    Pangemanan, Sifrid S.; Saerang, David Paul Elia; Malombeke, Shintia

    2014-01-01

    For maximizing market share, every company will carry out various forms of marketing strategies aimed to boost sales. Promotional activity is one form of marketing strategy that aims to introduce and simultaneously influence consumers to buy the products offered by the company so as to increase the volume of sales. The purpose of this study was to find the impact of promotional tools such as buy one get one free, price discount, coupon promotion and physical surroundings on consumer buying be...

  8. A comparative study of East and West Europe's food retailers' buying behaviour

    DEFF Research Database (Denmark)

    Blunch, Niels Johan; Skytte, Hans; Esbjerg, Lars

    1999-01-01

    This paper reports findings from a project comparing retail buy-ing behaviour in Poland and Germany. The study demon-strates several differences in the way listing decisions are made in the two countries - differences which at the same time raise prob-lems and offer opportunities for small...

  9. CONSUMER INVOLVEMENT IN BUYING DECISIONS – THE EXAMPLE OF THREE FOOD PRODUCTS IN CROATIA

    Directory of Open Access Journals (Sweden)

    Jerko MARKOVINA

    2005-01-01

    Full Text Available The goal of this research was to create an instrument suitable for the measurement of consumer involvement construct and to verify its metric characteristics. The involvement scale was tested on a sample of 283 consumers of wine, cheese and honey. The statistical analysis of results showed satisfactory validity and reliability of the instrument. High level of consumer involvement was found for wine and cheese, whereas consumer involvement for honey was somewhat lower. These results show that consumers, when buying wine, cheese and honey, do not make their buying decisions impulsively, but they search for the additional information about the products. The scale used in this article can also be used to measure involvement levels for different food and other products in the Croatian market.

  10. The antecedents and consequences of brand commitment towards luxury brand buying behaviour: A study of mainland China

    OpenAIRE

    Li, Ning

    2014-01-01

    Over the last 30 years, China has moved to establish itself as a global economic superpower. This has contributed to the Chinese luxury market becoming one of the largest emerging markets on the world stage in the last two decades. However, the market is still at a formative stage and knowledge about the motivations behind the Chinese consumers’ buying behaviour and factors influencing commitment toward luxury brands is understandably limited. This study investigates consumers luxury consumpt...

  11. Consumer behaviour analysis and the behavioural perspective model.

    OpenAIRE

    Foxall, G.R.; Oliveira-Castro, J.M.; James, V.K.; Schrezenmaier, T.C.

    2011-01-01

    This is the FIRST of TWO linked articles on consumer behavioural analysis. Cognitive theories have dominated the field of consumer behaviour for the last few decades, however, an observed lack of consistency between attitudes and behaviour has suggested the need to investigate more thoroughly situational and behavioural variables. Consumer behaviour analysis can be viewed as an alternative theoretical approach that emphasizes situational variables and measures of behaviour. Within consumer be...

  12. The consumers' rent vs. buy decision in the rentailer

    NARCIS (Netherlands)

    Knox, G.A.H.; Eliashberg, J.

    2009-01-01

    In this paper, we focus on the perspective and business model of the rentailer — a retail outlet that rents and sells new and used home video titles. This requires predicting the consumer's decision to rent or buy a particular title, segmenting its customer base, and pricing new and used titles. We

  13. Compulsive buying: a cognitive-behavioural model.

    Science.gov (United States)

    Kellett, Stephen; Bolton, Jessica V

    2009-01-01

    Compulsive buying (CB) has only relatively recently become a topic of interest for researchers and clinicians alike. This hiatus means that (unlike other impulse control disorders) there is currently little theoretical guidance for clinicians attempting to intervene with CB clients and no established model for researchers to evaluate, distil and refine. The current paper summarizes and organizes the main extant identified factors in the CB literature into four distinct phases: (1) antecedents; (2) internal/external triggers; (3) the act of buying; and finally, (4) post-purchase. The relationships and interactions between the identified phases are then hypothesized, within the proposed cognitive-behavioural model. The model distinguishes the key cognitive, affective and behavioural factors within each phase and identifies how CB can become self-reinforcing over time. The over-arching treatment implication is that CB can be re-conceptualized as chronic and repetitive failure in self-regulation efforts, and that psychological interventions can accommodate this in attempting to facilitate change. A successful case example is provided of a 'co-dependent compulsive buyer' using the model, with psychometric evaluation of key aspects of CB and mental health at assessment, termination and 6-month follow-up. The research and clinical implications of the proposed model are discussed, alongside identified short-comings and the need for psychological services to respond appropriately to CB clients seeking help.

  14. Consumer Behaviour Towards Online Shopping of Fashion from Foreign Countries for a Population Between 18 and 25 Years Old

    OpenAIRE

    Berthuy, Alice

    2016-01-01

    The booming of Internet has changed consumers habits in many aspects. Nowadays it is possible to buy almost anything on the Internet but also to access to some information, consumers reviews and other data that can help the consumer to make the best choice. Existing researches have been trying to find explanations to consumer behaviour online, even though it is complicated to analyse. This thesis is focused exclusively on shopping online for clothes and fashion accessories, investigating on a...

  15. Why Chinese Consumers Prefer Housing Ownership to Renting Before Marriage: An investigation of Chinese young consumers' rent-versus-buy housing decisions

    OpenAIRE

    Du, Mingjie

    2010-01-01

    This paper aims to investigate the influential factors of Chinese young consumers’ rent-versus-buy housing decisions before marriage, and thus to explain why most Chinese consumers prefer housing ownership to renting or even regard an own-occupied housing as a prerequisite of marriage. The research was based on rich literatures concerning rent-versus-buy housing decisions and consumer decision making theory. A qualitative approach was adopted to conduct the research to gain in-depth insight o...

  16. The ethical consumer: Moral norms and packaging choice

    DEFF Research Database (Denmark)

    Thøgersen, John

    1999-01-01

    This study investigates whether the claim that environmental attitudes are based on moral reasoning is valid with regard to consumer buying attitudes, as it has been shown to be in other domains of consumer behaviour. It is proposed that two conditions make moral reasoning in the buying situation...

  17. Trends in Fashion Marketing and their influence to consumer buying decision

    OpenAIRE

    Votočková, Pavlína

    2017-01-01

    This master's thesis deals with Trends in Fashion Marketing and their influence to consumer buying decision. The aim of the thesis is to analyse consumer's attitude to fashion marketing and it's current trends: Fast Fashion, online shopping, co-branding and influence of social sites. The thesis is devided into a theoretical and a practical part. The theoretical part deals with consumer behavior, specification of current situation on the fashion market, locating of production and supply chain ...

  18. Food retailers' buying behaviour: A sensemaking perspective - Preliminary thoughts

    DEFF Research Database (Denmark)

    Esbjerg, Lars

    2001-01-01

    . It is argued that sensemaking related to retailer buying behaviour can be analysed at several, inter-related levels of analysis. The framework developed draws on discussions of sensemaking within strategic management and organisation science and discusses how concepts such as organisational identity, image...

  19. Food retailers' buying behaviour: A sensemaking perspective: Preliminary thoughts

    DEFF Research Database (Denmark)

    Esbjerg, Lars

    . It is argued that sensemaking related to retailer buying behaviour can be analysed at several, inter-related levels of analysis. The framework developed draws on discussions of sensemaking within strategic management and organisation science and discusses how concepts such as organisational identity, image...

  20. Behavioural Economics, Consumer Behaviour, and Consumer Policy

    DEFF Research Database (Denmark)

    Reisch, Lucia A.; Zhao, Min

    2017-01-01

    . In particular, we discuss the impacts of key principles such as status quo bias, the endowment effect, mental accounting and the sunkcost effect, other heuristics and biases related to availability, salience, the anchoring effect and simplicity rules, as well as the effects of other supposedly irrelevant...... factors such as music, temperature and physical markers on consumers’ decisions. These principles not only add significantly to research on consumer behaviour – they also offer readily available practical implications for consumer policy to nudge behaviour in beneficial directions in consumption domains...... including financial decision making, product choice, healthy eating and sustainable consumption....

  1. Eastern European retailers and wholesalers' buying behaviour

    DEFF Research Database (Denmark)

    Esbjerg, Lars; Stacey, Julia

    1999-01-01

    During the last ten years, retailing in Eastern Europe has undergone considerable changes. The entry of Western European retail chains into Eastern Europe has helped accelerate the distributive trade of Eastern Europe. But what does it take to sell fish and cheese to retailers and wholesalers...... in Eastern Europe compared to Western Europe? Eastern European buyers attach great importance to other aspects when they list new suppliers and products than does Western European retailing. These are the results of a MAPP study of Eastern European retail and wholesale buying behaviour for fish and cheese....... Low prices and favourable terms of payment are most important when retailers in Eastern Europe buy fish and cheese. Then follows the supplier's range of products, trustworthiness of the supplier and product quality. Eastern European wholesalers also rank price and financial conditions as most...

  2. Research on Consumer Behaviour in Bucharest Poultry Meat Market

    Directory of Open Access Journals (Sweden)

    Ion Pirvutoiu

    2013-05-01

    Full Text Available The paper goal was to study consumer behaviour for poultry meat. In this purpose 100 individuals participated to a questionnaire based survey  in a supermarket of  Bucharest. Specific methods of marketing research in such a case assured the statistical processing of the respondents’ answers. The results pointed out an increased consumption of poultry meat,  a preference for fresh chicken meat which is daily bought  or 2-3 times a week in a varied amount ranging between 1-1.5 kg depending on consumer’s income for covering the family need. The main factors influencing consumer buying decision are the sensorial meat characteristics, meat quality, origin, price, prepaking grade. As a conclusion producers have to pay more attention to these aspects in their future strategy for producing and commercialising poultry meat.

  3. Helping 'light green' consumers walk the talk. Results of a behavioural intervention survey in the Swiss electricity market

    International Nuclear Information System (INIS)

    Litvine, Dorian; Wuestenhagen, Rolf

    2011-01-01

    While many consumer surveys show very positive attitudes towards renewable energy, the share of consumers actually purchasing green electricity is still in the single-digit percent range in most countries. What can be done to help consumers with positive attitudes towards green electricity to 'walk the talk', i.e. to behave consistently with their preferences? We developed a psychological model based on the theory of planned behaviour (TPB) to design a large-scale behavioural intervention survey with 1163 Swiss electricity consumers. Our results show that by providing information targeted at the key factors influencing the intention to purchase green electricity, namely attitudes towards purchase, social norms and perceived behavioural control, a significant increase in green electricity market share can be achieved. Our results show that price is not the only barrier to purchasing green electricity, and that information to increase the perceived benefit of buying green electricity as well as targeted communication to overcome inertia among retail electricity consumers are equally important factors. (author)

  4. The Model of Integrated Marketing Communication: Who has the Role to Influence Consumer Behaviour

    Directory of Open Access Journals (Sweden)

    Olimpia Elena Mihaela Oancea

    2015-02-01

    Full Text Available The purpose of this paper is proposes a theoretical framework to investigate the models of integrated marketing communication that can influence the consumer behaviour, and the development a model of integrated marketing communication. The research goals aim the following aspects: (a The analyze of the IMC concept; (b Identifying and analyzing the main models of integrated marketing communication that can influence the consumer behaviour; (c Identifying the variables that will be included in the conceptual model of integrated marketing communication proposed. A review of the integrated marketing communication literature show the fact that were developed a series models of integrated marketing communication which has the role to influence the consumer buying behavior, but these not capture the correlation between the following factors: sociological variables, external stimuli, integrated marketing communication and consumer behavior. The method used was the secondary research in order to fulfill the research objectives established. The major result of this paper consists in proposing of a new conceptual model of integrated marketing communication that captures the correlation between external stimuli - sociological variables - integrated marketing communication - consumer behavior.

  5. Sustainable consumer behaviour

    NARCIS (Netherlands)

    Antonides, Gerrit

    2017-01-01

    We summarise the contributions in this special issue on sustainable consumer behaviour and place them in perspective. Several studies focus on macro- and meso-issues, and others on micro-issues of consumer behaviour. The studies employ a variety of methods, including surveys, field experiments,

  6. Brand Image and Perceived Quality on Consumer Buying Decision of Samsung Mobile Phone in Manado

    OpenAIRE

    Tumewu, Ferdinand; Lapian, Joyce; Maindoka, Raiza

    2014-01-01

    Buying decision is the stage in which consumers make the decision or take an action whether to purchase a certain product or not. The purpose of this research is to analyze the simultaneous effect of brand images and perceived quality of consumer buying decision. This research, the population refers to people in the city of Manado which used mobile phone brand Samsung with sample size as many as 100 respondents. This research used quantitative analyze by using questionnaires and used Multiple...

  7. The Influence of Brand Recognition, Brand Recall, and Top of Mind to Consumer Buying Decision

    OpenAIRE

    Langi, Kalvin

    2013-01-01

    There are several important aspects that can influence brand awareness from the company to make their products have been known in the society, which are Brand Recognition, Brand Recall, and Top of Mind. These three aspects play an important role to create Brand Awareness for Consumer Buying Decision. The research objective is to analyze the influence of Brand Recognition, Brand Recall, and Top of Mind to Consumer Buying Decision in aqua mineral water product on Manado. The population in this ...

  8. Sustainable consumer behaviour

    OpenAIRE

    Antonides, Gerrit

    2017-01-01

    We summarise the contributions in this special issue on sustainable consumer behaviour and place them in perspective. Several studies focus on macro- and meso-issues, and others on micro-issues of consumer behaviour. The studies employ a variety of methods, including surveys, field experiments, eye tracking, scale development, and contingent valuation. The 12 contributions from authors of 13 different countries show the wide and varied application of consumer research focused on sustainabilit...

  9. The Role of Socio-Demographic Characteristics and Lifestyle of Consumers in Determinig Buying Tendency

    Directory of Open Access Journals (Sweden)

    Ana Slišković

    2014-12-01

    Full Text Available This study was based on a three-dimensional conceptualization of the buying tendency stemming from cognitive and affective impulsivity and susceptibility to the situational factors of buying. The aim of the study was to examine the relationships of different dimensions of buying tendency to basic socio-demographic characteristics and lifestyles of consumers. The study was conducted using a survey on a sample of 194 respondents from Bosnia and Herzegovina. The obtained results indicate greater levels of cognitive and affective buying impulsivity in women compared to men, with no gender differences identified in the susceptibility to buying situational factors. Furthermore, significant effects were obtained by the level of total monthly family income of respondents in all dimensions of buying tendency, while the level of respondents' monthly income had a significant effect only on cognitive impulsivity. Employment status and education level had no significant effect on the buying tendency. Among the four studied consumers’ lifestyles (innovative, family, social and leadership oriented, innovatively oriented lifestyle has the strongest correlation to all three dimensions of buying tendency. In other words, innovatively oriented subjects are more prone to impulsive buying and susceptible to buying situational factors. In addition to the innovative orientation lifestyle, impulsive buying was also associated with the leadership orientation, but to a lesser extent. Susceptibility to buying situational factors was associated with all lifestyle orientations, apart from the family orientation.

  10. Impact of Online Consumer Reviews on Buying Intention of Consumers in UK: Need for Cognition as the Moderating Role

    OpenAIRE

    Ruba Obiedat

    2013-01-01

    World wide web has offered a strong competitive platform for online marketing which turned out the online shopping important for consumers in todayཿs world particularly those consumers which view the online reviews as effectual conduit of having important product information prior to purchasing decisions. However, the current study attempts to find the impact of online consumer reviews on buying intention of consumers in the context of UK with need for cognition as the mediating role on ...

  11. Effective advertising and its influence on consumer buying behavior

    OpenAIRE

    Niazi, Ghulam Shabbir Khan; Siddiqui, Javaria; Shah, Burhan Ali; Hunjra, Ahmed Imran

    2011-01-01

    Advertising is a way of communication to convince an audience for taking purchase decision about a product or service and delivering information to viewers. This paper examines the relationship between environmental response and emotional response which are independent variables with dependent variable i.e. consumer buying behavior. This research investigates the relationship between the variables involved, by taking the 200 responses in twins’ cities of Pakistan. Findings of this study show ...

  12. Consumer Reports - Best Buy Drugs’ Outreach Project in Minnesota

    Directory of Open Access Journals (Sweden)

    Stephen W. Schondelmeyer, PharmD, PhD

    2013-01-01

    Full Text Available The objectives for this study were to apply four different approaches for disseminating Consumer Reports Best Buy Drugs (CR-BBD information about effectiveness, safety, and cost to patients for therapeutic classes of medications that they were using and then (1 evaluate the usefulness of the information to participants and (2 document resultant information seeking. For the three approaches that utilized face-to-face contact (Approaches 2 through 4, we also compared them in terms of (1 number of medications reviewed per person, (2 availability of CR-BBD information per person, (3 changes that could be made for each person, and (4 potential/likely cost savings (per person per month. Finally, we described the availability of CR-BBD information for each participant categorized by the 19 therapeutic classes of medications for which there were Best Buy Drugs reports. Data were collected via self-administered surveys, in-person interviews, and telephone interviews. The results showed that almost all of the participants in the information sessions held for this study had at least one medication for which Best Buy Drug information was available with significant savings potential to be gained by using the recommended Best Buy Drug. Potential cost savings through the use of recommended Best Buy Drugs was $89.47 per person per month averaged over all participants (n = 172 and was $157.20 per person per month for those with savings over zero dollars (n = 98. Thirty-two percent of respondents to our evaluation survey reportedly sought more information from a physician and 30 percent sought more information from a pharmacist. We concluded that provision of information about effectiveness, safety, and cost to patients has the potential for achieving significant cost savings. Recommendations regarding (1 the timing of provision, (2 targeting of recipients and (3 traversing impediments are given.

  13. Consumer Reports - Best Buy Drugs' Outreach Project in Minnesota

    Directory of Open Access Journals (Sweden)

    Jon C. Schommer

    2013-01-01

    Full Text Available The objectives for this study were to apply four different approaches for disseminating Consumer Reports Best Buy Drugs (CR-BBD information about effectiveness, safety, and cost to patients for therapeutic classes of medications that they were using and then (1 evaluate the usefulness of the information to participants and (2 document resultant information seeking. For the three approaches that utilized face-to-face contact (Approaches 2 through 4, we also compared them in terms of (1 number of medications reviewed per person, (2 availability of CR-BBD information per person, (3 changes that could be made for each person, and (4 potential/likely cost savings (per person per month. Finally, we described the availability of CR-BBD information for each participant categorized by the 19 therapeutic classes of medications for which there were Best Buy Drugs reports. Data were collected via self-administered surveys, in-person interviews, and telephone interviews. The results showed that almost all of the participants in the information sessions held for this study had at least one medication for which Best Buy Drug information was available with significant savings potential to be gained by using the recommended Best Buy Drug. Potential cost savings through the use of recommended Best Buy Drugs was $89.47 per person per month averaged over all participants (n = 172 and was $157.20 per person per month for those with savings over zero dollars (n = 98. Thirty-two percent of respondents to our evaluation survey reportedly sought more information from a physician and 30 percent sought more information from a pharmacist. We concluded that provision of information about effectiveness, safety, and cost to patients has the potential for achieving significant cost savings. Recommendations regarding (1 the timing of provision, (2 targeting of recipients and (3 traversing impediments are given.   Type: Original Research

  14. Experimental analysis of the relationship between depressed mood and compulsive buying.

    Science.gov (United States)

    Kyrios, Michael; McQueen, Paul; Moulding, Richard

    2013-06-01

    Compulsive buying is a serious but understudied problem, where individuals are unable to resist or control their buying behaviour, leading to substantial social and financial problems. To date there has been a lack of experimental research into the disorder. The relationship between mood and compulsive buying was examined in compulsive buyers (N = 18) and non-clinical controls (N = 17), using experimental information-processing paradigms. In study 1, it was expected that, if buying behaviours function as a coping strategy for depressed mood, then an induction of depressed mood would lead to an enhanced memory for appealing consumer-objects in compulsive buyers, but not controls. In study 2, we examined the association between emotional and functional constructs and consumer items. It was expected that compulsive buyers would show stronger semantic relationships and thus better episodic memory for object-emotion pairs, relative to object-function pairs, for appealing items. Unexpectedly, in study 1 the memory-facilitating effect of depressed mood was evident among control participants and absent among compulsive buyers. In study 2, compulsive buyers showed a lesser association of undesirable objects with positive emotional concepts than did non-clinical controls, and compulsive buyers were found to more strongly associate all consumer items with emotional concepts than with concepts of function. Key limitations were low power and possible floor effects due to error frequency data. These findings provide insights into the processes underlying CB phenomena, in particular supporting the role of mood in compulsive buying. Copyright © 2012 Elsevier Ltd. All rights reserved.

  15. Helping 'light green' consumers walk the talk. Results of a behavioural intervention survey in the Swiss electricity market

    Energy Technology Data Exchange (ETDEWEB)

    Litvine, Dorian [University of Montpellier 1, LASER-CREDEN, UFR d' Economie, Montpellier (France); Wuestenhagen, Rolf [University of St. Gallen (Switzerland). IWOe-HSG

    2011-01-15

    While many consumer surveys show very positive attitudes towards renewable energy, the share of consumers actually purchasing green electricity is still in the single-digit percent range in most countries. What can be done to help consumers with positive attitudes towards green electricity to 'walk the talk', i.e. to behave consistently with their preferences? We developed a psychological model based on the theory of planned behaviour (TPB) to design a large-scale behavioural intervention survey with 1163 Swiss electricity consumers. Our results show that by providing information targeted at the key factors influencing the intention to purchase green electricity, namely attitudes towards purchase, social norms and perceived behavioural control, a significant increase in green electricity market share can be achieved. Our results show that price is not the only barrier to purchasing green electricity, and that information to increase the perceived benefit of buying green electricity as well as targeted communication to overcome inertia among retail electricity consumers are equally important factors. (author)

  16. Preferences of Moravian consumers when buying food

    Directory of Open Access Journals (Sweden)

    Jana Turčínková

    2011-01-01

    Full Text Available The paper presents results of research of preferences of Moravian consumers when buying food. The research focuses on characteristics of consumer behavior on the market with food, the preferences of product characteristics, price characteristics, convenient distribution and influence of selected marketing communication tools. The data collection was conducted via questionnaire in April through June 2010 on a sample of 2017 respondents by a research team of Department of Marketing and Trade at FBE MENDELU in Brno. The results suggest that Moravian consumers prefer retail stores with fresh food (mean = 7.99 and wider assortment (7.71, their choice of outlet is also influenced by the convenience of its location – the most preferred are the ones nearest to respondents’ homes or job (7.31, nevertheless, there is greater variability in level of agreement with this behavior among respondents. Respondents develop a certain level of loyalty, most of them have their favorite store and do no alternate much (7.26. However, they tend to be as savvy as possible (6.89 and take their time to consider their final choice (6.52.

  17. Understanding consumers' multichannel choices across the different stages of the buying process

    NARCIS (Netherlands)

    Gensler, Sonja; Verhoef, Peter C.; Boehm, Martin

    2012-01-01

    This article provides a more integrative approach toward channel choice than previous research by considering all stages of the buying process (search, purchase, and after-sales), and by taking channel attributes, experience, and spillover effects into account when examining consumers' channel

  18. Food retailers' buying behaviour: An analysis in 16 European countries

    DEFF Research Database (Denmark)

    Skytte, Hans; Blunch, Niels Johan

    2001-01-01

    This paper presents results from a study on food retailer buying behaviour, i.e., how the retailers judge product and vendor attributes when choosing a new supplier of a product category that is already well known to them. A conjoint analysis was conducted in 16 Western European countries...

  19. The impact of perceived risk on on-line purchase behaviour

    Directory of Open Access Journals (Sweden)

    Charlene Gerber

    2014-12-01

    Full Text Available To avoid risks, consumers tend to be failry thoughtful decision makers. Research has shown that consumers perceive risks associated with purchasing online and as a result online purchasing has not yet reached the numbers that were projected. In order for e-commerce to live up to its full potential, online retailers should gain an understanding of which perceived risks online purchasing consumers are most concerned with. This study aimed to assess the impact of perceived risk on online buying behaviour. Personal interview surveys were conducted in an emerging market whereby 200 respondents that have access to the internet were interviewed in selected malls with regards to their perceived risks when buying online. The results showed that perceived risk does have an impact on online buying behaviour, and that consumers that have not bought online in the past are likely not to do so in the future. The results show that characteristics of emerging markets are sufficiently distinct from developed markets in that consumers in developed markets seem to be more conservative when buying online. Marketers should therefore developed alternative marketing programs when communicating to these markets in an attempt to persuade consumers to buy online

  20. Consumer Reports - Best Buy Drugs’ Outreach Project in Minnesota

    OpenAIRE

    Stephen W. Schondelmeyer, PharmD, PhD; Marcia M. Worley, PhD, RPh; Jon C. Schommer, PhD

    2013-01-01

    The objectives for this study were to apply four different approaches for disseminating Consumer Reports Best Buy Drugs (CR-BBD) information about effectiveness, safety, and cost to patients for therapeutic classes of medications that they were using and then (1) evaluate the usefulness of the information to participants and (2) document resultant information seeking. For the three approaches that utilized face-to-face contact (Approaches 2 through 4), we also compared them in terms of (1) nu...

  1. Generation Y Online Buying Patterns

    Directory of Open Access Journals (Sweden)

    Katija Vojvodić

    2015-12-01

    Full Text Available The advantages of electronic retailing can, among other things, result in uncontrolled buying by online consumers, i.e. in extreme buying behavior. The main purpose of this paper is to analyze and determine the buying patterns of Generation Y online consumers in order to explore the existence of different types of behavior based on the characteristics of online buying. The paper also aims at exploring the relationship between extracted factors and Generation Y consumers’ buying intentions. Empirical research was conducted on a sample of 515 consumers in the Dubrovnik-Neretva County. Based on the factor analysis, research results indicate that Generation Y online consumers are influenced by three factors: compulsivity, impulsivity, and functionality. The analysis of variance reveals that significant differences exist between the extracted factors and Generation Y’s online buying characteristics. In addition, correlation analysis shows a statistically significant correlation between the extracted factors and Generation Y’s buying intentions.

  2. The Influence of Advertisement, Perceived Price, and Brand Image on Consumer Buying Decision to Asus Mobile Phone

    OpenAIRE

    Tumewu, Ferdinand J.; Ruslim, Archi C.

    2015-01-01

    Buying decision is the stage in which consumers make the decision or take an action whether to purchase a certain product or not. The purpose of this research is to analyze the simultaneous and partial effect of Advertising, Perceived Price and Brand Images on Consumer Buying Decision. The populations of this research are people who use ASUS smartphone with the sample size as many as 40 respondents. This research uses quantitative analyze by questionnaires and the Multiple Regression Analysis...

  3. An extended theory of planned behavior to predict consumers' willingness to buy mobile slaughter unit meat.

    Science.gov (United States)

    Hoeksma, Djura L; Gerritzen, Marien A; Lokhorst, Anne Marike; Poortvliet, P Marijn

    2017-06-01

    The current study investigated the determinants of consumers' intention to purchase meat from mobile slaughter units (MSU). The theory of planned behavior (TPB) and the value belief norm theory (VBN) were used as conceptual lenses to guide this investigation. We conducted a survey among 329 respondents in the Netherlands who buy meat for themselves and/or for others. The results indicated that (1) TPB and VBN explain a high proportion of the variance in consumers' intention to buy MSU meat, and that (2) an extended TPB that includes peoples' attitude, personal norm, subjective norm, and perceived behavioral control turned out to be the best model to predict willingness to buy MSU meat. Further implications for future research and practice are discussed. Copyright © 2017 Elsevier Ltd. All rights reserved.

  4. Requirements for change in consumer car buying practices - observations from Sweden

    Energy Technology Data Exchange (ETDEWEB)

    Wickelgren, Mikael (Center for Consumer Science, School of Economics, Business and Law Univ. of Gothenburg (Sweden)); Sprei, Frances; Karlsson, Sten (Physical Resource Theory, Dept. of Energy and Environment, Chalmers Univ. of Technology (Sweden))

    2009-07-01

    The Swedish car fleet today consists of the largest, heaviest, most powerful and most fuel consuming automobiles in Europe. This cannot be explained by demographics, national income, geography, and climate reasons only. Beyond the reasons for the current state of affairs the main focus for the present study is to learn more on how the individual car buyer deliberates when considering buying a new automobile. A main question is what would make the car buyer consider an alternative motor vehicle to what has usually been the preferred choice, especially in regard to car size, engine choice and the type of fuel (energy source) used to propel the vehicle. Around the individual consumer there are a number of stakeholders that have a vested interest in affecting the choice of the individual consumer. Among these stakeholders we find car producers, car dealers, importers, the government represented by many different agents, the automobile industry organizations, environmental organizations, and representatives for the media. These stakeholders are all taking action in pursuing their interests and achieving their goals, which by nature are in conflict towards other stakeholders. The study maps the way these stakeholders act to affect the development of the new car market. All this is taking place in the midst of the present debate on global warming and the way human beings affect the climate, which enhances the interest from most parties and stakeholders to navigate in these turbulent times of changing consumer preferences and car buying patterns.

  5. What Motivates Czech Consumers to Buy Organic Food?

    OpenAIRE

    Ščasný, Milan; Urban, Jan; Zvěřinová, Iva

    2012-01-01

    The objective of this paper is twofold. First, the authors aim to analyse the factors that affect the intention of Czech consumers to purchase organic food using the theory of planned behaviour (TPB). Second, they employ an extended TPB model that introduces descriptive norms as an additional actor of behavioural intention. This study exploits data from a consumer survey of a sample of the Czech general adult population (N = 252) conducted in 2010. Structural equation modelling with an ML est...

  6. Consumer Behavior in respect of milk in The Netherlands

    NARCIS (Netherlands)

    J.G. Termorshuizen (Koos); M.T.G. Meulenberg; B. Wierenga (Berend)

    1986-01-01

    textabstractIn this paper, consumer behaviour in the Netherlands in respect of milk is investigated using a model based on the EKB model, a so-called integrated model of consumer behaviour. The objectives of the study are: to gain insight into the factors that influence buying and consumption

  7. In-store buying behaviour : memories of forgotten needs

    OpenAIRE

    Kanabar, Amrita Dilipkumar Ranchhod

    2012-01-01

    This study aims to better illustrate in-store buying behaviour, in terms of how different stimuli activate parts of shoppers’ brains to remember items that were not part of their shopping plans. The aim is to shed some light on shopper’s attitudes and reactions towards national brands or private labels, the impact of loyalty cards on cardholders’ shopping decisions, how shoppers with company behave differently than solo shoppers, and on the role of consumers’ hedonic and utilit...

  8. Modern food retailing buying behaviour in Africa

    DEFF Research Database (Denmark)

    Nandonde, Felix Adamu; Kuada, John

    2016-01-01

    by the overlapping food certification requirements of various government agencies, which impose limitations on the buyers’ decision. Due to the exploratory nature of the study and its focus on the context of a particular geographical marketplace, the findings may not be generalizable to other countries. Originality......Purpose – The purpose of this paper is to explore modern food retail buyers’ behaviour in developing economies using the case of Tanzania. This paper provides an insight into the decision-making practice of modern food retail buyers’ behaviour in emerging modern food distribution systems, where...... the buying task involves balancing the retailer’s commercial interests with more stringent government regulations that shape food business in the region. Design/methodology/approach – A qualitative case study approach was used for the study. The researcher used semi-structured interviews with retailers...

  9. INFLUENCE OF MARKETING COMMUNICATIVE STRATEGIES ON CONSUMER BEHAVIOUR: A CASE OF THE HIGH-TECHNOLOGY MARKET OF UKRAINE

    Directory of Open Access Journals (Sweden)

    Victoria Zhurylo

    2017-11-01

    Full Text Available The purpose of the study is to research consumer behaviour types and to develop marketing strategies of communicative influence on the consumer in the high-technology goods market. Methodology. Marketing research in Ukrainian market of high-tech goods is conducted to define motivations of the consumers and the peculiarities of their market behaviour. The profiles of target customers are developed and the typology of consumer behaviour is formed, based on the reasons of purchasing of high-tech goods and on the level of consumer involvement in the purchasing process. Results showed that Highly Rational, Cautious, and Demonstrative behaviours can be observed in case of high consumer involvement in the buying process. Rationally-Confident, Comfortable, Adaptive behaviour can be observed in the case of low involvement. The peculiarities of communicative influence for each type of consumer behaviour in the market of high-tech goods are determined and the appropriate strategies of marketing communication are offered. Practical implementation. Strategies of communicative influence and communication sources depend on consumer behavioural types and the stage of the process of adopting innovations. In case of highly rational consumer behaviour, generic strategy, benefit strategy, and unique technical advantage strategies are recommended to be used as the main communicative strategies. Benefit strategy, unique technical advantage strategy, positioning strategy should be used in the case of rationally confident behaviour. The technology of intrusion, intimidation, positioning strategy, affective strategy, and resonance strategy should be used in the case of cautious consumer behaviour. Brand strategy should be used in the case of demonstrative consumer behaviour. The communicative strategies of product positioning and the strategy of resonance can be used in the case of comfortable consumer behaviour. Brand strategy is the main communicative strategy in the

  10. Generation Y Online Buying Patterns

    OpenAIRE

    Katija Vojvodić; Matea Matić

    2015-01-01

    The advantages of electronic retailing can, among other things, result in uncontrolled buying by online consumers, i.e. in extreme buying behavior. The main purpose of this paper is to analyze and determine the buying patterns of Generation Y online consumers in order to explore the existence of different types of behavior based on the characteristics of online buying. The paper also aims at exploring the relationship between extracted factors and Generation Y consumers’ buying intentions. Em...

  11. An Examination of Income Effect on Consumers' Ethical Evaluation of Counterfeit Drugs Buying Behaviour: A Cross-Sectional Study in Qatar and Sudan.

    Science.gov (United States)

    Alfadl, Abubakr Abdelraouf; Ibrahim, Mohamed Izham Mohamed; Maraghi, Fatima Abdulla; Mohammad, Khadijah Shhab

    2016-09-01

    There are limited studies on consumer behaviour toward counterfeit products and the determining factors that motivate willingness to purchase counterfeit items. This study aimed to fill this literature gap through studying differences in individual ethical evaluations of counterfeit drug purchase and whether that ethical evaluation affected by difference in income. It is hypothesized that individuals with lower/higher income make a more/less permissive evaluation of ethical responsibility regarding counterfeit drug purchase. To empirically test the research assumption, a comparison was made between people who live in the low-income country Sudan and people who live in the high-income country Qatar. The study employed a face-to-face structured interview survey methodology to collect data from 1,170 subjects and the Sudanese and Qatari samples were compared using independent t-test at alpha level of 0.05 employing SPSS version 22.0. Sudanese and Qatari individuals were significantly different on all items. Sudanese individuals scored below 3 for all Awareness of Societal Consequences (ASC) items indicating that they make more permissive evaluation of ethical responsibility regarding counterfeit drug purchase. Both groups shared a basic positive moral agreement regarding subjective norm indicating that influence of income is not evident. Findings indicate that low-income individuals make more permissive evaluation of ethical responsibility regarding counterfeit drugs purchase when highlighting awareness of societal consequences used as a deterrent tool, while both low and high-income individuals share a basic positive moral agreement when subjective norm dimension is exploited to discourage unethical buying behaviour.

  12. A STUDY ON CHANGING CONSUMER BEHAVIOUR TOWARDS FAST MOVING CONSUMABLE GOODS IN INDIA

    OpenAIRE

    Deekshitha; M. A. Udaya Kumar; M. D. Pradeep

    2017-01-01

    Consumers are the king in the modern business world. They are one who buys goods for their consumption to meet their aspirations. Fulfilling consumer desire is the ultimate goal of marketing activities. Indian business are highly influenced by the rapid changes in the technology, improved economic systems, higher purchasing power of consumers, changing life style, online marketing and retail opportunities. Organised retail business has facilitated towards bringing drastic changes in the buyi...

  13. THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM

    Directory of Open Access Journals (Sweden)

    Asnawati

    2018-02-01

    Full Text Available This research aims to know the influence of Adventure Shopping, Relaxation Shopping, Value Shopping, Social Shopping and Idea Shopping variables to the variable of Impulse Buying of Online-Shopping Consumer on Instagram. The type of the research is explanatory research. The result of F-test showed that Fcount (12.829 > Ftable (2.669 which meant that research variables had influences to the Impulse Buying. With partial correlation value of 0.548, Idea Shopping variable became the dominant factor influencing Impulse Buying on the online-shopping purchase on Instagram.

  14. The Influence of Consumer Goals and Marketing Activities on Product Bundling

    Science.gov (United States)

    Haijun, Wang

    Upon entering a store, consumers are faced with the questions of whether to buy, what to buy, and how much to buy. Consumers include products from different categories in their decision process. Product categories can be related in different ways. Product bundling is a process that involves the choice of at least two non-substitutable items. In this research, the consumers' explicit product bundling activity at the point of sale is focused. We focuses on the retailers' perspective and therefore leaves out consumers' brand choice decisions, concentrating on purchase incidence and quantity. At the base of the current model of the exist researches, we integrate behavioural choice analysis and predictive choice modelling through the underlying behavioural models, called random utility maximization (RUM) models. The methodological contribution of this research lies therein to combine a nested logit choice model with a latent variable factor model. We point out several limitations for both theory and practice at the end.

  15. Should Marketers Try to Change Consumers Unfavourable Attitude for their Product into Favourable?

    OpenAIRE

    Sunday O. E. Ewah; Patrick M. Igbaji; Christian I. Umeh

    2014-01-01

    This is an empirical study of the interplay between consumers' attitude toward marketers’ products and marketers; wish to elicit favourable buying behaviour from the consumer. According to the study the process of this transformation of consumer’s attitude is not quite easy. The marketers have to put their acts together by producing products to match consumers attitude or build a gradual change that will result to favourable buying decision from the consumer.

  16. Determinants of attitude and buying intention of organic milk

    Directory of Open Access Journals (Sweden)

    Ivica Faletar

    2016-01-01

    Full Text Available The consumption of organic milk is increasing rapidly. However, the behaviour of organic milk consumers is still not enough investigated. The purpose of this study was to determine variables which influence the attitude towards organic milk consumption, as well as variables which influence the buying intention of organic milk. Thereat, factors such as positive opinion toward organic milk and food related lifestyle, as well as level of trust in home as in EU organic food label, objective knowledge and gender of respondents showed to have a significant influence on organic milk buying intention. More precisely, a significant and positive influence on buying intention of organic milk was observed considering the belief in positive aspects of organic milk, subjective knowledge, objective knowledge, and attitude towards buying organic milk. According to the results of this study recommendations for marketing practice and especially for communication policy might be created. Communication directed to female population should use classic advertising based on functional information, while the one directed to male population should use more emotional advertising. By using classic advertising education of consumers should be performed in order to promote benefits of organic milk in regards to conventional milk.

  17. Consumer attitudes on buying fish in Banja Luka

    Directory of Open Access Journals (Sweden)

    Ostojić Aleksandar

    2017-01-01

    Full Text Available The objective of research presented in the paper is to determine the basic parameters affecting the purchase, supply and consumption of fish in the market of the city of Banja Luka (Bosnia and Herzegovina. The survey was conducted on a random sample of 100 respondents. The data were analyzed by univariante (frequency and distribution and two-variant statistical methods and cross-tabulation. The conclusions are that for the purchase of fish, freshness is a primary factor, which is to be expected given the type of product as well as the origin, and price and type of fish. Out of all respondents, 41% said they were not informed enough about the fish as a food, while the remaining 59% said they got information through different media channels. It was found that consumers are generally informed about the importance of fish as a foodstuff through secondary promotion channels, i.e. 'word of mouth'. Consumers in Banja Luka prefer fresh fish, and the most consumed is freshwater fish. As a place of buying fish, both hypermarket and fish shops are equally represented. Factors of purchase may have a major role in creating consumer attitude towards fish and therefore, producers and sellers of fish are recommended too take into account the results of this and similar studies, in order to segment their markets and develop better marketing tools/strategies and thus make better approach of fish consumers to defined market segments.

  18. Retail and wholesale buying behaviour for two different food products in six Eastern European countries

    DEFF Research Database (Denmark)

    Esbjerg, Lars; Skytte, Hans

    implications and areas for future research. We propose that in the long term, the best strategy for Danish food exporters is to approach a number of key retailers and establish close relationships with these retailers in order to fulfil their specific requirements. Theoretically, we conclude that retail...... in an attempt to take advantage of the opportunities created by the liberalisation. 2. The aim of this study is to increase our knowledge of retail and wholesale buying behaviour in Eastern Europe by examining the buying behaviour for fish and cheese products in the Czech Republic, Hungary, Poland, Estonia....... 5. The most important criteria used by retail buyers in Eastern Europe to evaluate products and suppliers of fish and cheese are price and financial conditions, the suppliers' range of products, the way the supplier does business as well as quality. 6. The differences in the organisation of buying...

  19. The Effect of Aging in the Quality of Life and in the Consumer Behaviour

    Directory of Open Access Journals (Sweden)

    Arminda Paço

    2015-04-01

    Full Text Available Population aging is a worldwide phenomenon and one of the most important demographic changes of human’s history. In 2050 there will be more people older than 60 years than above 15 years old. This situation represents an enormous challenge to markets. Understanding the effects of aging and old people consumer behaviour becomes critical. Aging is a complex, heterogeneous and individual process, affecting physical, psychological and social domains of the human being. This is a marketing concern, because aging also affects consumer behaviour and decision-making. The objective of this research is to understanding elderly population behaviour, specifically if biological age and the quality of life (WHOQOL- bref are related, the relation between biological age and exploratory buying behaviour tendencies (EBBT and search if the two constructs are statistically correlated. The sample of 150 individuals was divided into two groups (45-64 years old and ≥ 65 years old that had to respond to a questionnaire with two scales of analysis: WHOQOL-bref and EBBT. The study reveals the influence in physical domain of WHOQOL-bref, not identifying biological age influence in EBBT scale, neither any kind of statistical correlation in WHOQOL-bref domains and EBBT scale dimensions.

  20. Consumers' willingness to buy products with environmental and ethical claims: the roles of social representations and social identity

    NARCIS (Netherlands)

    Bartels, J.; Onwezen, M.C.

    2014-01-01

    This study investigates how social representations and consumers' identification with organic food consumers affects intentions to buy products that make environmental and ethical claims. For the purposes of the study, an online panel study was conducted on a representative sample of consumers

  1. Consumer's Buying Decision-Making Process in E-Commerce

    Science.gov (United States)

    Puspitasari, Nia Budi; Susatyo, Nugroho W. P.; Amyhorsea, Deya Nilan; Susanty, Aries

    2018-02-01

    The e-commerce growth and development in Indonesia is very rapid as well as the internet grows, but it is not well-balanced with the number of online buying transaction which is still relatively low. Even the today's biggest B2C e-commerce people in Indonesia, Lazada, has continually decreased online purchasing. This research is aimed to describe factors affecting online buying decision- making in the e-commerce Lazada. The type of this research is confirmatory research. The variable used is following conceptual model i.e. Electronic Word of Mouth (EWOM), social identity, risk perception, trust, and purchase intention. The data were obtained through the questionnaire with Likert scale 1-5. There are 104 people researching sample who meets the criteria as Lazada consumer that, at least do a transaction in recent six months. Data analyzing were done using Structural Equation Modelling (SEM) method by Analysis of Moment Structures (AMOS) software. The results showed that the purchase intention has positively related to the purchase decision. Variable EWOM toward trust has positive relation, variable social identity and risk perception have no any significant relation to trust. Variable risk perception toward purchase intention has no significant relation, while the variable trust has significant positive relation to purchase intention.

  2. Reflection of Bratislava Retail Network in Selected Aspects of Consumer Behaviour

    Directory of Open Access Journals (Sweden)

    Pavol Kita

    2014-09-01

    Full Text Available The paper analyses the evolution of the retail network of the capital city of Slovakia Bratislava affecting buying behavior and lifestyle of its consumers. From the marketing point of view, it characterizes the current retail network in Bratislava and presents the main trends in the development of retail stores in Bratislava. It shows, on the one hand, how the importance of consumer behaviour rise in the decline economic prosperity during last years, while on the other hand, how the concentration in retail declines the chances for success of small independant food retail stores during last recent years. The authors used methodes, e. g. multidimentional scaling, GIS, for testing assesses the significance of these changes on the sample involving 11.389 repondents interviewed. The paper presents the results of research project VEGA No. 1/0039/11 Geographical Information System as a Source of Strategic Innovation of Enterprise from the Point of View of Strengthening its Competitiveness.

  3. The influence of psychological and social factors on market behaviour of young consumers

    Directory of Open Access Journals (Sweden)

    Joanna Kicińska

    2009-01-01

    Full Text Available This article presents the results of research concerning the influence of psychological and social factors on market behaviour of young consumers in Poland and in the world. The research confirms that children and the youth constitute a separate market group and the age determines their market independence. Making decisions regarding purchase of goods young consumers tend to ask for help those whom they rely on, which is connected with their small market experience. The need to do market shopping is mainly influenced by the feeling of lack of young people and then parents’ suggestions and peers’ advice. Young consumers buy goods also on impulse. It regards mainly comestibles. Fashion is the most important for children and the youth in case of clothing articles and shoes. The factor of market novelty is not a determinant of a big importance in the choice of goods purchased by children and the youth.

  4. Using Factor Analysis Tool to Analyze the Important Packaging Elements that Impact Consumer Buying Behavior

    OpenAIRE

    Vjollca Visoka Hasani; Jusuf Zeqiri

    2015-01-01

    The objective of this study is to determine the elements that play an important role on consumer’s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect. Companies in order to create the right packaging for their products, they must understand the consumer buying process and understand the role and the impact of packaging elements as variables that can influence the purchase decision. So, by understanding what factors influen...

  5. The impact of Web Experience on virtual buying behavior: An empirical study

    NARCIS (Netherlands)

    Constantinides, Efthymios; Geurts, Petrus A.T.M.

    2005-01-01

    This paper examines the effects and significance of various controllable marketing factors likely to influence the online consumers' behaviour and buying decisions. The study is based on a proposed taxonomy of these factors, classified as elements of what is commonly called Online or Web Experience.

  6. Investigating the impact of consumer values and advocacy behavior on buying decision satisfac-tion: A study through gender lens

    Directory of Open Access Journals (Sweden)

    Raja Ahmed Jamil

    2017-04-01

    Full Text Available Consumer’s values, Cultural values, Emotional Values and Word of mouth expressiveness, are good predictors for their buying decision satisfaction. In current study sample of 500 was taken to assess the consumer’s buying decision satisfaction in relation to the importance of their values associated with those decisions. This study also reveals how gender influences buying decision satisfaction. Consumer values have a positive and significant impact on buying decision satisfac-tion. While evaluation on the basis of gender and females have more emotional and word of mouth linkages than males, on the contrary to this, males are more concerned with cultural val-ues, and are less expressive and have a tendency to suppress their emotions while making buy-ing decisions.

  7. Managing Behaviour of Retail Trade Consumers

    Directory of Open Access Journals (Sweden)

    Budnik Maryna M.

    2014-03-01

    Full Text Available The article is devoted to the problem of management of behaviour of retail trade consumers. It shows importance of this topic at the stage of market changes in economic and social spheres. Generalising theoretical provisions about models of consumer behaviour, the article marks out three main groups of factors that influence them: external, internal and situational. The authors offer to allocate sensor forms of communications into a separate group of factors due to a distinctive property of their impact – orientation at subconsciousness of consumers. The article analyses a psychological process of making a decision on purchase of a commodity and draws a conclusion about necessity of exerting subconsciousness influence upon consumer behaviour using the modern marketing instruments. It develops an improved model of consumer behaviour, which takes into account innovation means of impact on the buyer. The prospect of further development of this direction in science is creation of theoretical methods of managing consumer behaviour on the basis of co-operation of specialists in the field of economy, management, marketing, sociology and psychology, which would be applied in practice of management of trade enterprises.

  8. Important motivators for buying green products

    Directory of Open Access Journals (Sweden)

    Kamyar Kianpour

    2014-12-01

    Full Text Available Purpose: To addresses the main motivators that influence customers to buy green products as well as well as profiling the decisions that shape their behavior. Design/methodology/approach: The authors have conducted a review of the major research related to consumers to identify motivational factors, to draw conclusions about their impact on buying green products.   Factor analysis is conducted on the collected data to find the underlying factors that motivate consumers to buy green products and most importantly motivational factors were identified by T test. Findings: Results show that 1 Environmental Concern, Perceived Consumer Effectiveness, Consumer Knowledge 2 Laws and regulation and 3 Promotional Tools’ were the most important of motivators. Practical implications: The results could help companies, authorities, governments, producers, sellers to know what motivate customers to buy green products and persuade the customers for buying them. Social implications: Furthermore this research will indirectly contribute to increase the customers and public intention for buying green products which in turn will help to solve some of environmental issues and make less environmental side effect caused by products. It is notable that motivated consumers for buying green product will finally expect to have healthy life and clean environment which leads to a healthy and clean society. Originality/value: This article contributes to the literature on the customers’ intention for buying green products by filling the gap in the concrete issues of the customers’ motivation.

  9. NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR

    Directory of Open Access Journals (Sweden)

    Danes Jaya Negara

    2003-01-01

    Full Text Available Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflectively and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support for the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Significance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers’ normative evaluation can moderate the link between the trait and behavioral aspects of impulse buying.

  10. The buying behaviour of European retail buyers of fish products

    DEFF Research Database (Denmark)

    Bove, Karsten

    Empirical studies of retailer buying behaviour show which attributes are important when retail buyers choose between new products and suppliers. Skytte & Blunch (1998) identified which attributes make a difference to retail buyers in Western Europe when buying fish products, and they identified...... the following five segments of retail buyer policy based on the results: 1) 'Relationship builders' are small chains that focus on long term relationships. 2) 'The traditional chains' are small or medium-sized and include many co-operative chains that demand high product quality. They also want suppliers...... that are able to deliver sufficient quantities. 3) Voluntary chains are dominating the 'large chains' segment. They have a high share of private label products and want long term relationships with suppliers and sufficient quantities. 4) 'Green shops' include many small wholesalers sponsored chains and co...

  11. The Effects of Consumer Knowledge and Values on Attitudes and Purchase Intentions : A Quantitative Study of Organic Personal Care Products Among German Female Consumers

    OpenAIRE

    Saleem, Bilal; Recker, Alena

    2014-01-01

    The purpose of this study was to examine the effect of different types of consumer knowledge and values on their attitude towards buying organic personal care products and their purchase intentions of organic personal care products. The aim was to make a theoretical contribution to the research area of consumer behaviour in the context of organic products. As no research had been conducted on how different types of consumers’ knowledge affect their attitudes towards buying organic products an...

  12. OVERVIEW OF THE INDUSTRIAL MARKET IN ROMANIA. IMPLICATIONS FROM THE ORGANIZATIONAL CONSUMER PERSPECTIVE

    Directory of Open Access Journals (Sweden)

    Constantin SASU

    2016-06-01

    Full Text Available Nowadays research in consumer behaviour has become really useful in understanding consumer needs regarding the use of products or services. Despite the tremendous work carried out in the field of consumer behaviour, few studies have concentrated on the organizational consumers as main buyers in the market. In this regard, considering the economic sectors of Romania, the main purpose of the article consists in characterizing the national industrial buyers taking into consideration the organizational consumer approach. Using an empirical study based on the macroeconomic indicators published by the Romanian National Institute of Statistics, we aimed to identify the components of the organizational market in Romania. In this regard, we selected several statistical indicators specific for the agriculture sector which can help us understand the behaviour of the organizations from this area considering the buying perspective. The results obtained demonstrate that although there are many macroeconomic indicators in the agriculture sector (43 few of them (19 provide significant information regarding the industrial buying behaviour among Romanian firms from this area.

  13. THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM

    OpenAIRE

    Asnawati; Wahyuni S.

    2018-01-01

    This research aims to know the influence of Adventure Shopping, Relaxation Shopping, Value Shopping, Social Shopping and Idea Shopping variables to the variable of Impulse Buying of Online-Shopping Consumer on Instagram. The type of the research is explanatory research. The result of F-test showed that Fcount (12.829) > Ftable (2.669) which meant that research variables had influences to the Impulse Buying. With partial correlation value of 0.548, Idea Shopping variable became the dominant fa...

  14. The Effect Of Sponsorship Event And Publicity On Consumer Buying Behavior At PT. Sinar Galesong Manado

    OpenAIRE

    Pandowo, Merinda; Dawali, Achmad Dimas

    2016-01-01

    Companies usually pay attention to promotion of its brand in order to attract consumers, promotion is one of tools that supports marketing part to introduce the products to customers. Various promotional techniques are used by the marketer to influence the consumer decision making. The objectives of the research are to analyze the impact of sponsorship, event, and publicity to consumer buying behavior, partially and simultaneously. The research is quantitative type of research where investiga...

  15. Compulsive buying--a growing concern? An examination of gender, age, and endorsement of materialistic values as predictors.

    Science.gov (United States)

    Dittmar, Helga

    2005-11-01

    Compulsive buying is an understudied, but growing, dysfunctional consumer behaviour with harmful psychological and financial consequences. Clinical perspectives treat it as a psychiatric disorder, whereas recent proposals emphasize the increasing endorsement of materialistic values as a cause of uncontrolled buying (e.g. Dittmar, 2004b; Kasser & Kanner, 2004). The present research aims to improve understanding of compulsive buying through examining gender, age, and endorsement of materialistic values as key predictors in three UK questionnaire studies, which sampled individuals who had contacted a self-help organization and residentially matched 'controls' (N = 330), consumer panelists from a multinational corporation (N = 250), and 16- to 18-year-old adolescents (N = 195). The results confirmed previously documented gender differences, and showed that younger people are more prone to compulsive buying. The central findings were that materialistic value endorsement emerged as the strongest predictor of individuals' compulsive buying, and that it significantly mediated the observed age differences.

  16. Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City

    Directory of Open Access Journals (Sweden)

    A.VARADARAJ

    2016-12-01

    Full Text Available Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The proliferation of online group buying websites is changing marketing strategies and buyers' habits without doubt. The study focuses on the impact of online shopping on the purchase behaviour of consumers in Chennai city. Questionnaire was used to collect the primary data. The sample size of the study was 150 and the sample design adopted was convenience sampling. This paper tried to find out the impact of online market towards purchase behaviour of consumers and gives suggestions to improve the same.

  17. Consumers' health-related motive orientations and ready meal consumption behaviour.

    Science.gov (United States)

    Geeroms, Nele; Verbeke, Wim; Van Kenhove, Patrick

    2008-11-01

    Based on a multidimensional perspective on the meaning of health, this study explores associations between consumers' health-related motive orientations (HRMO) and ready meal consumption behaviour. Cross-sectional data were collected from a sample of 1934 Flemish consumers through an on-line survey. The respondents rated 45 health statements referring to people's motives for pursuing health. The survey also assessed information on several aspects of ready meal consumption, i.e. consumption frequency, beliefs and attitudes toward ready meals and ready meal buying criteria. Based on a two-step cluster analysis, we identified five distinct subgroups in the sample, according to their HRMO: health is about energy (Energetic Experimenters), emotional well-being/enjoying life (Harmonious Enjoyers), social responsibility/physical well-being (Normative Carers), achievement/outward appearance (Conscious Experts) and autonomy (Rationalists). Ready meal consumption patterns differed between these segments, with Energetic Experimenters and Conscious Experts showing significantly more positive attitudes, stronger beliefs and both higher penetration and consumption frequency related to ready meals, compared to Harmonious Enjoyers, Normative Carers and Rationalists. These findings may relate to the individualistic versus altruistic health orientation perspective of the identified segments, and are valuable in the context of improving consumer-oriented product development, positioning and marketing of ready meals.

  18. [Compulsive buying or oniomania: an overview].

    Science.gov (United States)

    Boermans, J A J; Egger, J I M

    2010-01-01

    Compulsive buyers feel a continual urge to buy things, irrespective of their financial means. Interest in compulsive buying has increased in the last 30 to 40 years. Since excessive buying is a regularly occurring feature of various illnesses encountered in clinical practice, one wonders whether it should be regarded as a sign of the times, as a symptom of a psychiatric illness or as a distinct psychiatric syndrome. To gain insight into the concept of compulsive buying. We searched the literature via Medline, PubMed and PsycInfo for the period from 1966 to August 2008. results Compulsive buying is a relatively unknown and poorly defined phenomenon, despite its high incidence and high comorbidity. It is characterised by chronic, repetetive behaviour; it occurs mainly among women and should be classified as an impulsive-control disorder nos. Current aetiological models lack explanatory power and, so far, the most successful treatment results seem to have been achieved with behavioural therapy. Compulsive buying should be considered from a neuroscientific perspective. Future research needs to have a neuropsychiatric focus and a contextual psychological and behavioural analytical approach in which inhibition, self-control and rule-governed behaviour play a central role.

  19. The Effect of Visual Merchandising on Consumer Impulse Buying Behavior at the Executive Store Manado

    OpenAIRE

    Sumeisey, Gisela Maria

    2014-01-01

    The marketplace nowadays is having tight competition between stores or companies which is a new comer or the long-time one. Stores or companies have to utilize strategies especially merchandising tools in order to attract consumer€™s attention to survive in the competition. The strategy of visual merchandising is often used by stores or companies to stimulate consumer€™s want towards their product. The aim of this study is to analyze the effects of visual merchandising on consumer impulse buy...

  20. Compulsive buying in outline

    OpenAIRE

    Łukasz Zadka; Marcin Olajossy

    2016-01-01

    In spite of a hundred year long history of scientific research compulsive buying has been a hardly known phenomenon until today. Ambiguous scientific information makes it impossible to classify compulsive buying as a separate mental disorder. Recently many researchers have noticed phenomenological compatibility of compulsive buying with behavioural addictions. Nowadays, there is reasonable grounds that compulsive buying disorder can be defined as an addiction. There are many similarities occu...

  1. Consumer behaviour in the waiting area.

    Science.gov (United States)

    Mobach, Mark P

    2007-02-01

    To determine consumer behaviour in the pharmacy waiting area. The applied methods for data-collection were direct observations. Three Dutch community pharmacies were selected for the study. The topics in the observation list were based on available services at each waiting area (brochures, books, illuminated new trailer, children's play area, etc.). Per patient each activity was registered, and at each pharmacy the behaviour was studied for 2 weeks. Most patients only waited during the waiting time at the studied pharmacies. Few consumers obtained written information during their wait. The waiting area may have latent possibilities to expand the information function of the pharmacy and combine this with other activities that distract the consumer from the wait. Transdisciplinary research, combining knowledge from pharmacy practice research with consumer research, has been a useful approach to add information on queueing behaviour of consumers.

  2. evaluation of electricity consumer's behaviour towards electricity ...

    African Journals Online (AJOL)

    Energy efficiency and sustainability: evaluation of electricity consumer's behaviour towards electricity usage and energy conservation. ... Remember me ... particularly about electricity consumer's attitudes, behaviour and practices with respect ...

  3. Women as Video Game Consumers

    OpenAIRE

    Kiviranta, Hanna

    2017-01-01

    The purpose of this Thesis is to study women as video game consumers through the games that they play. This was done by case studies on the content of five video games from genres that statistically are popular amongst women. To introduce the topic and to build the theoretical framework, the key terms and the video game industry are introduced. The reader is acquainted with theories on consumer behaviour, buying processes and factors that influence our consuming habits. These aspects are...

  4. Food safety and consumer behaviour

    DEFF Research Database (Denmark)

    Frewer, Lynn; Fischer, Arnout; Scholderer, Joachim

    2005-01-01

    , consumers may not pay enough attention to some types of food safety issue, such as the risk of food poisoning from microbial contamination, which may at best be debilitating, and at worst fatal (Center for Disease Control and Prevention, 1994). This risk is certainly largely avoidable through taking......Food safety is a priority for many consumers, and there is an expectation throughout society that the food supplied for human consumption is safe and nutritious to eat. Understanding technical risk estimates alone, however, will not explain the risk-related behaviours of consumers. On the one hand...... appropriate risk mitigation measures through the food chain, not least in the domestic kitchen. However, factors related to consumer psychology may increase the risks to consumers as they produce barriers to self-protective behaviours (Frewer & Fischer, in press; Worsfold & Griffith, 1997). In contrast...

  5. Food safety and consumer behaviour

    DEFF Research Database (Denmark)

    Frewer, Lynn; Fischer, Arnout; Scholderer, Joachim

    2005-01-01

    Food safety is a priority for many consumers, and there is an expectation throughout society that the food supplied for human consumption is safe and nutritious to eat. Understanding technical risk estimates alone, however, will not explain the risk-related behaviours of consumers. On the one hand......, consumers may not pay enough attention to some types of food safety issue, such as the risk of food poisoning from microbial contamination, which may at best be debilitating, and at worst fatal (Center for Disease Control and Prevention, 1994). This risk is certainly largely avoidable through taking...... appropriate risk mitigation measures through the food chain, not least in the domestic kitchen. However, factors related to consumer psychology may increase the risks to consumers as they produce barriers to self-protective behaviours (Frewer & Fischer, in press; Worsfold & Griffith, 1997). In contrast...

  6. Determinants influencing consumer behaviour in organic food market

    Directory of Open Access Journals (Sweden)

    Monika Frýdlová

    2011-01-01

    Full Text Available This is a treatise of consumer behaviour in the Czech foods market, respectively, organic food market. This concerns comprehensive analysis of consumer behaviour, which places great emphasis on the motivating factors and barriers, which substantially influence the individual consumers when deciding between conventional foods and organic foods and are operationally broken down into a set of empirical indicators. The database comes from a questionnaire survey to ascertain the trends in the development of the consumption of conventional foods and organic foods including the shopping behaviour of the individual consumers. The results of the questionnaire survey were evaluated by analysis of the qualitative features and other sophisticated statistical methods were also used. Based on the results obtained, the influence of the individual factors on the decision-making behaviour of the consumers when purchasing foods. The main factors that influence consumer behaviour were considered to be the income of the consumers, price of the foods, attitudes that influence the purchase of foods.

  7. Consumer choice behaviour

    OpenAIRE

    Hansen, Flemming; Percy, Larry; Hallum Hansen, Morten

    2004-01-01

    The paper is concerned with the measurement of emotions and the study of the role of emotions in consumer choice. Contemporary neurological findings suggest that emotions may play a role in its own right, quite different from the way in which they have been considered in traditional consumer choice behaviour theory. A large-scale study including 800 respondents, covering 64 brands, provide findings on emotional response tendencies for the brands, and relate these to involvement...

  8. Incorporating technology buying behaviour into UK-based long term domestic stock energy models to provide improved policy analysis

    International Nuclear Information System (INIS)

    Lee, Timothy; Yao, Runming

    2013-01-01

    The UK has a target for an 80% reduction in CO 2 emissions by 2050 from a 1990 base. Domestic energy use accounts for around 30% of total emissions. This paper presents a comprehensive review of existing models and modelling techniques and indicates how they might be improved by considering individual buying behaviour. Macro (top-down) and micro (bottom-up) models have been reviewed and analysed. It is found that bottom-up models can project technology diffusion due to their higher resolution. The weakness of existing bottom-up models at capturing individual green technology buying behaviour has been identified. Consequently, Markov chains, neural networks and agent-based modelling are proposed as possible methods to incorporate buying behaviour within a domestic energy forecast model. Among the three methods, agent-based models are found to be the most promising, although a successful agent approach requires large amounts of input data. A prototype agent-based model has been developed and tested, which demonstrates the feasibility of an agent approach. This model shows that an agent-based approach is promising as a means to predict the effectiveness of various policy measures. - Highlights: ► Long term energy models are reviewed with a focus on UK domestic stock models. ► Existing models are found weak in modelling green technology buying behaviour. ► Agent models, Markov chains and neural networks are considered as solutions. ► Agent-based modelling (ABM) is found to be the most promising approach. ► A prototype ABM is developed and testing indicates a lot of potential.

  9. Effect of direct-to-consumer genetic tests on health behaviour and anxiety: a survey of consumers and potential consumers.

    Science.gov (United States)

    Egglestone, Corin; Morris, Anne; O'Brien, Ann

    2013-10-01

    Direct-to-consumer (DTC) genetic tests can be purchased over the internet. Some companies claim to provide relative genetic risks for various diseases and thus encourage healthy behaviour. There are concerns that exposure to such information may actually discourage healthy behaviour or increase health anxiety. An online survey was conducted (n = 275). Respondents were composed of individuals who had purchased a DTC genetic test and received their results (consumers, n = 189), as well as individuals who were either awaiting test results or considering purchasing a test (potential consumers, n = 86). Consumers were asked if their health behaviour or health anxiety had changed after receiving their results. Respondents' current health behaviour and health anxiety were queried and compared. In total, 27.3 % of consumers claimed a change in health behaviour, all either positive or neutral, with no reported cessation of any existing health behaviour. A change in health anxiety was claimed by 24.6 % of consumers, 85.3 % of which were a reduction. Consumers had significantly better health behaviour scores than potential consumers (p = 0.02), with no significant difference in health anxiety. This study points towards an association between receipt of DTC genetic test results and increased adoption of healthy behaviours for a minority of consumers based on self-report, with more mixed results in relation to health anxiety.

  10. Consumer choice behaviour

    DEFF Research Database (Denmark)

    Hansen, Flemming; Percy, Larry; Hallum Hansen, Morten

    2004-01-01

    The paper is concerned with the measurement of emotions and the study of the role ofemotions in consumer choice. Contemporary neurological findings suggest that emotionsmay play a role in its own right, quite different from the way in which they have beenconsidered in traditional consumer choice ...... behaviour theory. A large-scale study including800 respondents, covering 64 brands, provide findings on emotional response tendenciesfor the brands, and relate these to involvement, type of need gratification, purchasingbehaviour, etc.......The paper is concerned with the measurement of emotions and the study of the role ofemotions in consumer choice. Contemporary neurological findings suggest that emotionsmay play a role in its own right, quite different from the way in which they have beenconsidered in traditional consumer choice...

  11. The influence of online store beliefs on consumer online impulse buying: A model and empirical application

    NARCIS (Netherlands)

    Verhagen, T.; van Dolen, W.

    2011-01-01

    Our study provides insight into the relationships between online store beliefs and consumer online impulse buying behavior. Drawing upon cognitive emotion theory, we developed a model and showed how beliefs about functional convenience (online store merchandise attractiveness and ease of use) and

  12. Study of Influencing Factors on ConsumerOnline Impulse Buying

    Institute of Scientific and Technical Information of China (English)

    2015-01-01

    The convenience and anonymity of online shopping have stimulated people's impulse buying tendency. Impulse buying is notonly a competitive method for businesses, but also a crucial factor influencing sales of e-commerce. Based on a systematic reviewof literatures, this paper explores factors affecting the online impulse buying. Moreover, by using the S-O-R model, this paperdescribes the formation mechanism of the online impulse buying behavior. At Last, it points out issues worthy of future studies.For example, this paper suggests to take into consideration of sociocultural impact and to put more emphasis on empirical studies.

  13. Looking is buying. How visual attention and choice are affected by consumer preferences and properties of the supermarket shelf.

    Science.gov (United States)

    Gidlöf, Kerstin; Anikin, Andrey; Lingonblad, Martin; Wallin, Annika

    2017-09-01

    There is a battle in the supermarket isle, a battle between what the consumer wants and what the retailer and others want her to see, and subsequently to buy. Product packages and displays contain a number of features and attributes tailored to catch consumers' attention. These are what we call external factors comprising the visual saliency, the number of facings, and the placement of each product. But a consumer also brings with her a number of goals and interests related to the products and their attributes. These are important internal factors, including brand preferences, price sensitivity, and dietary inclinations. We fit mobile eye trackers to consumers visiting real-life supermarkets in order to investigate to what extent external and internal factors affect consumers' visual attention and purchases. Both external and internal factors influenced what products consumers looked at, with a strong positive interaction between visual saliency and consumer preferences. Consumers appear to take advantage of visual saliency in their decision making, using their knowledge about products' appearance to guide their visual attention towards those that fit their preferences. When it comes to actual purchases, however, visual attention was by far the most important predictor, even after controlling for all other internal and external factors. In other words, the very act of looking longer or repeatedly at a package, for any reason, makes it more likely that this product will be bought. Visual attention is thus crucial for understanding consumer behaviour, even in the cluttered supermarket environment, but it cannot be captured by measurements of visual saliency alone. Copyright © 2017 Elsevier Ltd. All rights reserved.

  14. Implicit Attitudes Toward Green Consumer Behaviour

    Directory of Open Access Journals (Sweden)

    Delphine Vantomme

    2005-12-01

    Full Text Available The purpose of this study was to examine the usefulness of implicit (automatic attitudes to explain the weak attitude-behaviour relationships often found in green consumer behaviour research. Therefore, not only explicit but also implicit attitudes toward green consumer behaviour were measured by means of the Implicit Association Test (IAT. Explicit measures revealed positive attitudes, while the IAT showed more positive attitudes toward the ecological than toward the traditional product (Experiment 1 or no differences in these attitudes (Experiment 2 and follow-up study. When existing products were involved, implicit attitudes related to behavioural intention, even where the explicit attitude measure did not.

  15. Determinants of consumer food waste behaviour

    DEFF Research Database (Denmark)

    Stancu, Violeta; Haugaard, Pernille; Lähteenmäki, Liisa

    2016-01-01

    . Yet, there is still little evidence regarding the determinants of consumers' food waste behaviour. The present study examines the effect of psycho-social factors, food-related routines, household perceived capabilities and socio-demographic characteristics on self-reported food waste. Survey data...... gathered among 1062 Danish respondents measured consumers' intentions not to waste food, planning, shopping and reuse of leftovers routines, perceived capability to deal with household food-related activities, injunctive and moral norms, attitudes towards food waste, and perceived behavioural control....... Results show that perceived behavioural control and routines related to shopping and reuse of leftovers are the main drivers of food waste, while planning routines contribute indirectly. In turn, the routines are related to consumers' perceived capabilities to deal with household related activities...

  16. Impact Of Online Advertising On Consumer Attitudes And Interests Buy Online Survey On Students Of Internet Users In Makassar

    Directory of Open Access Journals (Sweden)

    Muhammad Aqsa

    2015-04-01

    Full Text Available ABSTRACT The rapid development of technology today makes Internet users continues to increase. This is supported by the ease of internet users access the internet either through a PC laptop mobile phones tablets and other media. The increase in Internet users this makes the internet into a proper promotion using online advertising. With a wide reach and touch the various layers of the Internet media communities may be appropriate advice for company promotion. However an increasing number of Internet users especially in the city of Makassar is not accompanied by an increase in the number of online purchases. Based on that it is necessary to examine how the effect of online advertising on consumer buying behavior and online as well as how to control the behavior and subjective norms influence the attitudes and interests of consumers buy online. This study aims to analyze and test the effect of online advertising on consumer attitudes and purchase interest online a survey conducted on students of Internet users in the city of Makassar. The study was conducted on students of public and private universities in the city of Makassar. The method used was a quantitative analysis using the technique of purposive sampling method with a sample of 340 people. Testing this hypothesis using structural equation modeling SEM. The results showed that online advertising has an influence on consumer buying behavior and online. Dimensions interactivity of online advertising provides the highest influence on the attitudes and interests of consumers purchasing online.

  17. Research on the Consumers Willingness to Buy Traceable Pork with Different Quality Information:A Case Study of Consumers in Weifang, Shandong Province

    Institute of Scientific and Technical Information of China (English)

    Fan; BU; Dian; ZHU; Linhai; WU

    2013-01-01

    The traceability system can effectively reduce the food safety risks, however, it is confronted with various problems during its implementation. In this context, the paper carries out a case study of consumers in Weifang, Shandong Province, and studies their willingness to pay the traceable pork with different quality information. The results indicate that, the consumers show high expectations towards the introduction of traceability system, and they tend to buy the traceable pork only with breeding and slaughter information; their behaviors of purchase are greatly influenced by the following factors: the consumers education, age, income, attention on food safety and whether there are pregnant family members, etc..

  18. Country-of-origin Effect and Consumer Ethnocentrism of Romanian Consumers of a Danish Beer Brand

    DEFF Research Database (Denmark)

    Bujac, Andreea Ioana

    2017-01-01

    This study examines the impact of consumer ethnocentrism and country of origin of a low involvement product on consumer brand perception and purchase behaviour in a transitional market setting of Central and Eastern Europe. Data were collected from 317 respondents from an urban population in 3...... large cities in Romania. The results show that country of origin has a significant impact on the consumers’ perception of the Danish beer brand Tuborg. The results show statistically significant associations between consumer ethnocentrism taxation and buying Romanian products; as well as between...

  19. COMPENSATORY AND NON COMPENSATORY FACTORS WHICH INFLUENCE THE BUYING DECISION OF CULINARY PRODUCTS, CONCENTRATED SOUP CATEGORY, IN CONSUMERS FROM BARRANQUILLA

    Directory of Open Access Journals (Sweden)

    MARÍA MERCEDES BOTERO

    2005-10-01

    Full Text Available The aim of this research was to identify the main compensatory and non-compensatory factors influencing thepurchase of concentrated broth in consumers of the city of Barranquilla. This research compiles the data obtainedthrough 300 interviews applied to consumers of concentrated broth, who do their shopping in 41 supermarkets and8.000 general stores distributed along the city.The study demonstrated that brand and the flavor are the most important factors in buying concentrated broth.Additionally, customers usually buy the product that they previously have chosen, remaining loyal to their favoritebrand. This corroborates that non-compensatory factors such as memory, experience and tradition are determinantwhen choosing a product.

  20. The Influence of Word of Mouth and Customer Motivations on Consumer Buying Behavior at Pondok Teterusan Restaurant

    OpenAIRE

    David, Ezara Daniella

    2014-01-01

    Consumer preferences and tastes constantly change. It is important for marketers to know what consumer needs and wants, how they spend their resources, how they decided to shop, visit, to eat, when to buy, and what to purchase. Experiences is one of the major factors of how customer make a decision. Good experiences means good viral marketing. Consumers value word of mouth twice as much as they value advertising. The objectives of this research are to analyze the influence of word of mouth to...

  1. APPLICATION OF STIMULUS & RESPONSE MODEL TO IMPULSE BUYING BEHAVIOR OF ALGERIAN CONSUMERS

    Directory of Open Access Journals (Sweden)

    Amel Graa

    2012-02-01

    Full Text Available This paper investigates the influence of situational factors on the impulse buying behavior usinga Mehrabian and Russell's (1974 framework (Stimulus & response model. The results suggest thata consumer's emotions can be a mediating factor in the impulse purchase process. In this study, weidentify and explore how situational factors and emotional states may influence various dimensionsof impulse purchase behavior of Algerian shoppers. By tapping the responses of 687 consumers inthe area of Algeria’ west, we obtain that there is a positive relationship between independent anddependent variables.According to the results, pleasure was associated with design, whereas arousal was associatedwith perception of crowding, but dominance was linked to time spent in the store. Retailers can takethese findings to maintain trained their employees and provide adequate signs and best environmentwhenever some relocation of products took place.

  2. Analyzing The Effect Of Marketing Mix, Service Quality And Brand Equity On Consumer Buying Decision In Indomaret Manado

    OpenAIRE

    Tumewu, Ferdinand J; Mongdong, Vilanri G

    2015-01-01

    Nowadays retail industry has been growing quite fast supported by the consumer behavior that has begun to shift from traditional to modern retail market. APRINDO predicted that the growth would be around 10% by 2015. Indomaret franchise is the pioneer in Indonesia. The objective of this research is to identify the effect of marketing mix, service quality and brand equity on consumer buying decision. In this research, the population refers to the consumer of Indomaret Manado with cluster sampl...

  3. Change of behaviour when selecting food products in a supermarket environment after reminding consumers about weight management.

    Science.gov (United States)

    Saarela, Anna-Maria

    2014-05-01

    The aim was to explore how the behaviour of consumers changed while they selected food in a supermarket environment after they were reminded about weight management. This investigation was carried out from the perspective of selection criteria, reading of package labels, nutritional quality of the products selected and time taken to select a product. The subjects, who were actively watching their weight, participated in two consecutive tasks in a supermarket. They were given a shopping list of eleven food categories and asked to think aloud while selecting from each category a product they usually buy and a product they would use for weight management. The data (n 792 selections) were collected through interviews and a verbal analysis protocol combined with wireless audio-visual observation. Thirty-six consumers were recruited from a sample of 367 supermarket customers. Kuopio, Finland. The subjects' behaviour changed radically after they were reminded about weight management. In the first selection, taste and familiarity were the main food selection criteria while in the latter selection the energy/fat content predominated. Consequently, the nutritional quality of products improved greatly because subjects read package labels twice as much in the latter selection. The time taken to select a product increased significantly, on average, from 23 (sd 10) to 60 (sd 51) s/product (P = 0·000). Only by reminding consumers about weight management was there a significant impact on their food selection behaviour. Marketing communication should be developed which quickly and easily promotes consumers' awareness of healthy food in supermarkets.

  4. The Effect of Visual Merchandising on Impulsive Buying with Impulsive Buying Tendency As Moderating Variable

    OpenAIRE

    Jessica Novia

    2015-01-01

    This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with impulsive buying tendency as moderating variable on customers of Gaudi in Taman Anggrek Mall. This research is quantitative research with a total sample of 100 people. Data were obtained by distributing questionnaires to the respondents by cross secti...

  5. A conjoint analysis of food retailers' buying behaviour of fish products in 14 European countries

    DEFF Research Database (Denmark)

    Skytte, Hans; Blunch, Niels Johan

    This paper reports some initial findings from a large project on retail buying behaviour in 17 European countries. The study demonstrates that the traditional four P's as influencing factors are losing relative importance to some hitherto neglec factors, which retail suppliers have to take into a...

  6. Compulsive buying.

    Science.gov (United States)

    Lejoyeux, Michel; Weinstein, Aviv

    2010-09-01

    Compulsive buying is a chronic, repetitive purchasing that becomes a primary response to negative events and feelings, and may include symptoms equivalent to craving and withdrawal. This article describes the addictive characteristics of compulsive buying, the psychiatric comorbidity, and the possibilities of treatment. Using PubMed and MedLine search engines, we performed a review of published literature over the period 1990-2010 using the keyword "compulsive buying". A key feature distinguishing compulsive buyers from normal consumers, collectors, and hoarders is that the former focuses on the buying process itself, rather than the items bought. In this instance, the purchased items are usually never used, but tend to be hidden or thrown away. A recent screening study found that up to 5% of adult Americans appear to be afflicted with this compulsion. Compulsive buying results in adverse consequences, including financial and legal problems, psychological distress (depression, guilt), and interpersonal conflict. The most commonly associated comorbidities are depression and eating disorders. Nothing is known about the neurobiology and genetics of compulsive buying and relatively little about its treatment. Cognitive behavioral therapy has some efficacy, but no medication has been effective in controlled trials. Compulsive buying can be described as a behavioral dependence. A great deal of future research is needed to improve our understanding of compulsive buying.

  7. Marketing Study Of The Preference Of The Egyptian Consuming Family To Buy Some Dried Food Preserved By Gamma Radiation

    International Nuclear Information System (INIS)

    El-Gameel, E.A.; Elkhateeb, M.A.

    2011-01-01

    Alongside traditional methods of processing and preserving food, the technology of food irradiation is gaining more and more attention around the world. In 1997/10/22, the Egyptian government issued clearance for irradiating certain items of food such as spices, herbs and dried onion and garlic. The approval of some other items of food such as poultry, fish and dried vegetables will issue in the near future. This study aims to know the opinion and attitude of the preference of the consuming Egyptian family to buy some dried food preserved by gamma radiation such as wheat, dried onion and garlic, dried date, dried legumes and yamish Ramadan when available on the market. A pool of 1160 sheets was collected randomly. The questionnaire was supported with simplified information about the use of atomic energy and radiation for peaceful purpose and other alternative methods to save food. The results obtained from this study showed that 67% of the total sample size accepted to buy irradiated fresh vegetables if its available in the markets while the objection was 15% and convinced were 17%. The model of the multi regression analysis was carried out between independent variables (the local consumer attitude towards buying some dried food preserved by gamma radiation) and dependent variables (technical, environmental, marketing and hygienic methods. The results were R2= 0.877 and F-test = 322 (significant). The model of the multi regression analysis was also carried out between dependent variables (the local consumer attitude towards buying some dried food preserved by gamma radiation) and independent variables (income, Education, age and governorates). The results were R2 = 0.53 and F-test12.64 (significant).

  8. Credit Card Misuse, Money Attitudes, and Compulsive Buying Behaviors: A Comparison of Internal and External Locus of Control (LOC) Consumers

    Science.gov (United States)

    Watson, Stevie

    2009-01-01

    This study examined attitudinal and behavioral differences between internal and external locus of control (LOC) consumers on credit card misuse, the importance of money, and compulsive buying. Using multiple analysis of variance and separate analyses of variance, internal LOC consumers were found to have lower scores on credit card misuse and…

  9. Buying behaviour of Western European food retailers

    DEFF Research Database (Denmark)

    Skytte, Hans; Blunch, Niels Johan

    2005-01-01

    The aim of this study has been to analyze important aspects of buying behavior of food retailers, i.e., trade buyers' evaluation of product and vendor attributes, based on a number of background variables, when choosing a new supplier of an already well-known product category. The study encompassed...... the retailers' buying behavior for pork, fish and cheese products. By conducting a conjoint analysis in sixteen Western European countries (15 'old' EU Countries (except Luxemburg), and Norway, and Austria), it is demonstrated that the traditional four Ps are losing ground to some previously neglected...... attributes, and that it is possible to generalise retailers' buying behavior for different food products across countries, retail organizations, and buyers....

  10. [The application of ecological momentary assessment to the study of compulsive buying].

    Science.gov (United States)

    Silbermann, Andrea; Henkel, Andreas; Müller, Astrid; de Zwaan, Martina

    2008-12-01

    Although compulsive buying is a disorder that has begun to receive attention from researchers in recent years, relatively little is known about the relationship between compulsive buying, mood, and daily stressful events. In our pilot study ecological momentary assessment (EMA) was used to examine the described relationships for the first time. 26 patients, who met criteria for compulsive buying, self-monitored their pathological behaviour, their momentary mood and the occurrence of stressful events four times a day on a handheld computer for a period of two weeks. On days with excessive buying behaviour patients reported significantly more daily stressful events compared to days without pathological buying. Before the buying episode patients recorded significantly more positive emotions. The most common consequence of compulsive buying was a significant decrease of positive affects. Thus the results of the current study suggest that mood states and daily stressful events are associated with compulsive buying behaviour. Although mood got worse immediately after excessive buying, this negative consequence did not reduce the frequency of pathological behaviour. This could implicate a high presence-orientation and impulsivity of the patients.

  11. Effects of mood state on impulsivity in pathological buying.

    Science.gov (United States)

    Nicolai, Jennifer; Darancó, Stefaniá; Moshagen, Morten

    2016-10-30

    Pathological buying is characterized by irrepressible buying behaviour and its negative consequences. A possible mechanism contributing to its development and maintenance is that buying episodes act as a maladaptive strategy to cope with negative emotions. Accordingly, pathological buying has been repeatedly associated with impulsivity, in particular with the tendency to experience strong reactions under negative affect. Relying on an experimental mood induction procedure, the present study tested in a sample of 100 individuals (a) whether individuals with pathological buying symptoms respond more impulsively in the Go/No-Go Task (as a measure of the behavioural inhibition aspect of impulsivity) and (b) whether this association is more pronounced in a negative mood. While controlling for comorbidities, the results show that pathological buying is associated with faster responses and a larger number of commission errors. Moreover, a significant interaction indicated that the association between pathological buying and performance the Go/No-Go Task was stronger in the negative mood condition. The present study thus shows that pathological buying is associated with deficits in the behavioural inhibition component of impulsivity. These deficits are most pronounced when mood is negative; in turn, this provides an explanation for the occurrence of excessive buying episodes following negative affect. Copyright © 2016 Elsevier Ireland Ltd. All rights reserved.

  12. Relationship between behavioural factors and colour preferences for clothing

    Directory of Open Access Journals (Sweden)

    Milena Fornazarič

    2018-03-01

    Full Text Available The colour of clothing plays an important role in one’s emotional reaction and the selection of clothes, which in turn effects design, the fashion industry and sales. In our behavioural research involving the Slovenian population regarding the selection of colours, we used the results of opportunity sampling, i.e. a web survey using a sample of 204 respondents, who were invited to participate in the research using an email list sampling method. Our aim was determine how demographic and behavioural characteristics affect colour preferences for clothing. Demographic characteristics are not important in terms of the behaviour of different segments of the population, except with regard to gender. Nevertheless, we can use the results of the survey to make a correlation between colour and consumer characteristics. Those who are fond of the colour beige follow fashion trends more closely than the others, while the colour white is associated with those who follow fashion on web and in online shopping. On the contrary, consumers who prefer pink and purple primarily buy clothes in fashion shops. Those who prefer brown and beige enjoy the shopping experience more than others, while lovers of the colour pink are less inclined to buy clothes during sales than others. Consumers who prefer the colour blue are predominant in fitting shops, while those who prefer the colour black do not to buy clothes on Saturdays. Lovers of the colour blue stand out in terms of spending, while people who are fond of the colour white spend the most, although they prefer to buy less expensive clothes. People drawn to the colour grey prefer to buy less expensive jackets, while women who prefer the colour green also buy less expensive jackets. We recommend expanding the scope of the research to include historical determinants, fashion patterns, marketing communication and fashion brands, as well as other, more rational and speculative motives associated with a subject

  13. An Evolutionary Psychology Approach to Consumer Choice

    Directory of Open Access Journals (Sweden)

    ZURINA BT MOHAIDIN

    2013-07-01

    Full Text Available Human behaviour can be explained not only through experience and environments but also by incorporating evolutionary explanation. Consumer behaviour could not be understood accurately without infusing Darwinian evolutionary theory which has contributed in the knowledge of human nature. Evolutionary psychology revolves around the human’s evolved mental and the impact on human’s traits and behaviour where the influence of the environment to our genes would determine our individual behaviour and traits, resulting in variation among us. Foraging which is a part of behavioural ecology involves many sequences or repetitions of animals’ activities and decision making which is useful to relate these patterns of activities to the decisions made in human consumption. The aim of this research is to investigate the similarities of human consumption and ecological behaviour by employing interpretative and comparative approach. It is hoped that by applying the evolutionary theory in explaining consumer choice, this study is able to contribute to the development of behavioural ecology in human consumption. The analysis of the data is done aggregately for 200 consumers and individually for 20 consumers, who have purchased four product categories over a year. This study concludes that the theories of evolutionary psychology can fit to the consumers’ buying behaviour implicating its usefulness in explaining the consumers’ choice.

  14. The Effect Of Atributes Product’s Analysis, Halal Certification, And Product Innovation To The Interest Of Consumer Buying-Back Through The Advantage Competitive Of Micro Small And Medium Business (MSMB) In Medan

    Science.gov (United States)

    Aditi, Bunga

    2017-12-01

    This research is done to know and analyzing the effect of attribute, halal certification product, and product innovation on the competitiveness of Micro Small and Medium Business in Medan, knowing and analyzing the effect of product attribute, halal certification, and product innovation to consumer buying surge. The type of research used is explanatory research with quantitative approach. The population in this study is the community as consumers who are in the area of Medan province of North Sumatera. Total sample of 150 people. Sampling method which use an accidental sampling is the technique of determining samples by chance, example: consumers whomeets with researcher coincidentally can be sampled if the consumer is appropriate or suitable as a source of data. This research uses the method of Structural Equation Modeling analysis. The mainting of this research is showed that product attributes, halal certification, and product innovation had a positive and significant impact on competitive advantage which impact on consumer buy-back (surge) interest. The advantage competitive has affects consumer buying surge interest positively. Keywords: Product attributes, halal certification, product innovation, competitive advantage, consumer buying interest

  15. Food bar labels: consumer behaviour and veracity of the available information

    Directory of Open Access Journals (Sweden)

    Carla Gonçalo Domiciano

    2017-11-01

    Full Text Available Abstract The search for high nutritional value, convenience, low-calorie foods with pleasant sensory characteristics which provide health benefits, makes food bars a promising product in the food sector, and they are already being considered as healthy alternatives according to common sense. The objectives of this study were: (i to evaluate the interest and the way in which consumers understand the information on food labels; (ii to determine consumer habits; and (iii to determine the sugar contents of commercial food bars (conventional, sugar-free and light to confirm the veracity of the information available on the labels of these products. Regarding the consumption of food bars, the majority of the respondents consumed this product and, although most of them considered them to be a healthy product due to the allegation of being rich in fibre and cereals, even with the knowledge of the presence of sugar, the main reasons taken into consideration when buying them were convenience and practicality. Socio-demographic variables such as gender, age, income and educational level influenced the standards and behaviours of consumption of the product. The quantification of sugar in commercial food bars indicated that these products could be considered as foods with intermediate to high amounts of sugar. The results obtained for sugar-free bars were even more worrying because the concentrations of sugar found indicated a lack of compliance with applicable regulations for this category for all the brands evaluated.

  16. CONCERN FOR THE ENVIRONMENT AND ITS IMPLICATIONS FOR THE CONSUMER BEHAVIOUR IN THE SPHERE OF FOOD AND NUTRITION

    Directory of Open Access Journals (Sweden)

    Sylwia Żakowska-Biemans

    2015-09-01

    Full Text Available Care for the environment is driving global developments in the fi eld of food and nutrition, which apply equally to consumption, production and distribution of food. To get insights into changes in consumer behaviour towards food implied by the concern for the environment, quantitative research was carried out on a representative sample of 1000 Polish consumers. The questionnaire contained, among others, variables describing various dimensions of food related lifestyle and willingness to pro-environmental changes in the sphere of food consumption. The data obtained was analysed using cluster analysis and dividing consumers into four segments with different inclinations to engage in behaviour in line with the concept of sustainable consumption. Concern for the environment was most strongly emphasized in the segment of “modern” consumers. Consumers representing this segment were distinguished by attention to environmental issues and at the same time they were willing to pay more for food products with outstanding quality attributes. They attached great importance to the brand when making food purchasing decision. Moreover, they declared more often to buy organic food, and at the same time refrain from ready meals and pre-prepared meal components. The slightest concern for the environment was observed in the segment of “uninvolved” taste-oriented consumers who are interested in new products but less in issues related to food and nutrition. The results of the research highlight the relationship between lifestyle, food choices, and concern for the environment, which can be used in the creation of marketing communication strategy to stimulate sustainable consumption.

  17. Segmentation of Honey Buyers’ Behaviour by Conjoint Analysis

    Directory of Open Access Journals (Sweden)

    Šánová P.

    2017-03-01

    Full Text Available A marketing analysis of Czech consumers’ behaviour when buying honey is discussed from the viewpoint of price, origin, honey type, crystallized sugar, and organic quality aspect. The surveyed target groups of honey consumers, who are examined also with respect to their education level, are from Prague and the Central Bohemian Region. The original premise of this research was the hypothesis that, when buying honey, customers focus primarily on its price and type. This hypothesis was verified by conjoint analysis. The results have shown that consumers are interested primarily in the price and origin of honey. An important parameter for buying honey is its (noncrystallization. Although it does not affect objective quality parameters of honey, it affects the consumers’ subjective perception of honey quality during purchase. Two clusters of honey consumers emerged through cluster analysis: the first cluster focussing on the origin, type, and price/sugar crystallization of honey, and the second interested in the origin, price, and quality of organic honey.

  18. Studying the influence of packaging design on consumer perceptions (of dairy products) using categorizing and perceptual mapping

    NARCIS (Netherlands)

    Gelici-Zeko, Marina; Lutters, Diederick; ten Klooster, Roland; Weijzen, P.

    2012-01-01

    Food packaging plays an important role in attracting consumers' attention and generating expectations in the consumer that in turn affect their product perception and buying behaviour. In the present study, ‘categorizing’ and ‘perceptual mapping’—diametrically opposed methods (predefined criteria vs

  19. Consumer behaviour and the environment: Which role for information?

    DEFF Research Database (Denmark)

    Thøgersen, John

    My aim here is to present a broad-brush overview of some of the most important roles that information has been found to play as a tool for promoting environmentally responsible consumer behaviour. Because this workshop is organized by a network of economists, I will start with the importance...... of information for getting the full potential out of economic instruments. However, my main emphasis will be on the importance of information for creating and facilitating consumers' willing participation in solving environmental problems that are in some way related to their behaviour as consumers. Information...... may be even more important for furthering other important types of behaviour, such as voter behaviour or activist behaviour, but I won't discuss the specific issues about promoting these types of behaviour today....

  20. Sustainable Consumer Behaviour: A Collection of Empirical Studies

    OpenAIRE

    Gerrit Antonides

    2017-01-01

    We summarise the contributions in this special issue on sustainable consumer behaviour and place them in perspective. Several studies focus on macro- and meso-issues, and others on micro-issues of consumer behaviour. The studies employ a variety of methods, including surveys, field experiments, eye tracking, scale development, and contingent valuation. The 12 contributions from authors of 13 different countries show the wide and varied application of consumer research focused on sustainabilit...

  1. Motivation, engagement, attitudes and buying intent of female Facebook users

    Directory of Open Access Journals (Sweden)

    Irene le Roux

    2016-05-01

    Research purpose: The primary purpose was to investigate the interrelationship between motives, engagement, brand attitudes and buying intent of female Facebook brand apparel community members in South Africa. Motivation for the study: Social media created a new tool for marketers to break through advertising clutter. Scholars assert that the influence of social media brand communities on consumers’ attitudes, behaviour and intentions need to be studied, and such research should be applied to a specific industry. Research design, approach and method: A total of 333 female apparel brand community members on Facebook completed a quantitative, structured online survey. Structural equation modelling (SEM was used to investigate the interrelationship between the constructs. Main findings: The results indicated significant relationships between some of the hypothesised constructs, namely hedonic motives and brand attitude, as well as brand attitude and buyingintention. Practical/managerial implications: The findings suggested marketers should create entertaining and useful brand community experiences, as that lead to favourable attitudes, and positively influence buying intention. Suggestions for marketers to use this platform effectively to engage community members were provided. Contribution: The research contributed to the limited knowledge on brand community behaviour on Facebook in an emerging market context. This research examined female consumers, an influential segment of social media users. It provided empirical support for the theoretical relationship between brand attitude and buying intention.

  2. The Effect of Visual Merchandising on Impulsive Buying with Impulsive Buying Tendency As Moderating Variable

    Directory of Open Access Journals (Sweden)

    Jessica Novia

    2015-03-01

    Full Text Available This research aims to classify the female consumer demographic segments linked by impulsive buying, to determine the effect of visual merchandising on impulsive buying, and to determine the effect of visual merchandising on impulsive buying with impulsive buying tendency as moderating variable on customers of Gaudi in Taman Anggrek Mall. This research is quantitative research with a total sample of 100 people. Data were obtained by distributing questionnaires to the respondents by cross sectional. Research used Cluster Analysis and Moderated Regression Analysis. Data processing was performed using SPSS software for Windows version 20. Research found that customers of Gaudi were divided into three groups: the way of the world, sufficient money, and promotions. Then, research found that visual merchandising affected impulsive buying. In addition, there visual merchandising had also an effect on impulsive buying with impulsive buying tendency as moderating variable. As a conclusion, moderating variable strengthens the effect of visual merchandising on impulse buying.

  3. Consumer Buying Goals and Communication Behavior.

    Science.gov (United States)

    Moore, Roy L.; Moschis, George P.

    Four hundred eight female users of cosmetics in Madison, Wisconsin, responded to questionnaires which sought to discover correlations among the goal of the purchaser and the type and source of information sought in the buying decision. Two goals were identified: rational (cost, functional benefits of product, or possible undesirable consequences…

  4. CONSUMER BEHAVIOUR AND ATTITUDE TOWARDS ONLINE SHOPPING

    OpenAIRE

    S. Nethra; Dr. V. T. Dhanaraj

    2016-01-01

    The popularity of online shopping has caught the attention of many peoples. Many studies have been done in developed nations to know about the attitude and behaviour of consumers towards online shopping. The research is focused on consumer behaviour and attitude towards online shopping in Coimbatore district. The study is based on primary data which has been collected by issuing questionnaire to 200 respondents residing in Coimbatore district by adopting convenient sampling method. The stat...

  5. Sustainable Consumer Behaviour: A Collection of Empirical Studies

    Directory of Open Access Journals (Sweden)

    Gerrit Antonides

    2017-09-01

    Full Text Available We summarise the contributions in this special issue on sustainable consumer behaviour and place them in perspective. Several studies focus on macro- and meso-issues, and others on micro-issues of consumer behaviour. The studies employ a variety of methods, including surveys, field experiments, eye tracking, scale development, and contingent valuation. The 12 contributions from authors of 13 different countries show the wide and varied application of consumer research focused on sustainability issues.

  6. Measurement Devices and the Psychophysiology of Consumer Behaviour

    DEFF Research Database (Denmark)

    Schwarzkopf, Stefan

    2015-01-01

    of the type of subjectivity that underlies consumer behaviour. I argue instead that a posthuman view of the relationship between brain, mind and behaviour underpinned neurophysiological research into consumers from its very beginning in the late nineteenth century. By tracing the biopolitical potentialities...... of neuromarketing back to the Fin-de-Siècle neurophysiological laboratory, I show that consumers' bodies and later on their brains became reconfigured as part of a dispositif made up of laboratory-based artefacts (measurement devices) and new ways of seeing the human brain and human behaviour. This dispositif......From the 1890s, psychophysiological measurement devices have played an important, but as yet under-theorized role in marketing and consumer research. Because of the recent advances made in neuromarketing, it is often assumed that these measurement devices ushered in a radically new understanding...

  7. Cognitive-behavioural group therapy versus guided self-help for compulsive buying disorder: a preliminary study.

    Science.gov (United States)

    Müller, A; Arikian, A; de Zwaan, M; Mitchell, J E

    2013-01-01

    Compulsive buying (CB) is defined as extreme preoccupation with buying/shopping and frequent buying that causes substantial negative psychological, social, occupational and financial consequences. There exists preliminary evidence that group cognitive-behavioural therapy (CBT) is effective in the treatment of CB. The present pilot study made a first attempt to compare group CBT for CB with telephone-guided self-help (GSH). Fifty-six patients were allocated randomly to one of the three conditions: (1) group CBT (n = 22); (2) GSH (n = 20); and (3) a waiting list condition (n = 14). The results indicate that face-to-face group CBT is superior not only to the waiting list condition but also to GSH. Patients who received GSH tended to have more success in overcoming CB compared with the waiting list controls. Given the sample size, the results must be considered as preliminary and further research is needed to address the topic whether GSH also could be a helpful intervention in reducing CB. Copyright © 2011 John Wiley & Sons, Ltd.

  8. The influence of advertising on compulsive buying - The role of persuasion knowledge.

    Science.gov (United States)

    Mikołajczak-Degrauwe, Kalina; Brengman, Malaika

    2014-03-01

    The growing concern over compulsive buying (CB) among consumers has led to vast amount of research examining the antecedents of this maladaptive behaviour. The focus of previous research was, however, mainly on examining the internal, psychological factors contributing to CB. The current research, on the other hand, sheds light on one of the external triggers which can possibly stimulate CB, namely advertising. An online survey has been conducted to identify the attitudes and scepticism towards advertising as well as ad avoidance and persuasion knowledge among a sample of 582 Belgian consumers. Furthermore, all participants were screened with regard to compulsive buying tendencies. This research provides evidence that positive attitudes towards advertising can lead to CB. An important factor in this relation is persuasion knowledge. The study results lead to the conclusion that people higher in persuasion knowledge dispose less positive attitudes towards advertising which can subsequently prevent them from engaging in CB. Moreover high scores on scepticism towards advertising and ad avoidance among Belgian consumers in our sample point to a need for advertisers to modify their practices in order to gain more trust from consumers. This study also shows that advertising in particular attracts and seems to affect an already disadvantaged group of people - namely compulsive buyers.

  9. Customers’ buying behaviour   toward premium dog food brands -   A case study of Bozita Robur

    OpenAIRE

    Nilsson, Christofer; Liashchenko, Anastasiia; Andreasson, Rebecka

    2010-01-01

    Purpose: The purpose of this thesis is to contribute to knowledge of customers’ buying behaviour toward premium dog food by examining their brand associations and how these are shaped by using Bozita Robur as a case study. Background: Market for dog food has increased heavily during the last decades what made knowledge of underlying driving forces of dog food consumption crucial for dog food producers. Quite peculiar is a phenomenon of purchasing behaviour towards a product purchased but not ...

  10. The shopping brain: math anxiety modulates brain responses to buying decisions.

    Science.gov (United States)

    Jones, William J; Childers, Terry L; Jiang, Yang

    2012-01-01

    Metacognitive theories propose that consumers track fluency feelings when buying, which may have biological underpinnings. We explored this using event-related potential (ERP) measures as twenty high-math anxiety (High MA) and nineteen low-math anxiety (Low MA) consumers made buying decisions for promoted (e.g., 15% discount) and non-promoted products. When evaluating prices, ERP correlates of higher perceptual and conceptual fluency were associated with buys, however only for High MA females under no promotions. In contrast, High MA females and Low MA males demonstrated greater FN400 amplitude, associated with enhanced conceptual processing, to prices of buys relative to non-buys under promotions. Concurrent late positive component (LPC) differences under no promotions suggest discrepant retrieval processes during price evaluations between consumer groups. When making decisions to buy or not, larger (smaller) P3, sensitive to outcome responses in the brain, was associated with buying for High MA females (Low MA females) under promotions, an effect also present for males under no promotions. Thus, P3 indexed decisions to buy differently between anxiety groups, but only for promoted items among females and for no promotions among males. Our findings indicate that perceptual and conceptual processes interact with anxiety and gender to modulate brain responses during consumer choices. Copyright © 2011 Elsevier B.V. All rights reserved.

  11. Development of a framework for understanding online consumer behaviour

    OpenAIRE

    Clark, Lillian; Wright, P.

    2007-01-01

    Developing conceptual models of user behaviour is a prerequisite of interaction design, however methodologies such as task analysis or participatory design are often inadequate when designing online shopping sites due to the complexity and diversity of online consumer behaviour. To address this shortcoming a framework for conceptual modelling is needed that facilitates comprehension of online consumer behaviour within interaction design. To develop this framework, interviews and observations ...

  12. Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey

    OpenAIRE

    Sertoglu, Aysegul Ermec; Catlı, Ozlem; Korkmaz, Sezer

    2014-01-01

    The purpose of this study is to test whether the source credibility affects buying intention and measure the perceived credibility differences between created spokesperson and celebrity endorser. The influence that endorser credibility dimensions (i.e. attractiveness, trustworthiness and expertise) have on purchase intentions of 326 young consumers has been examined. The results showed that all of the three credibility dimensions for both celebrity endorser and created spokesperson have a pos...

  13. EXAMINING THE EFFECT OF ENDORSER CREDIBILITY ON THE CONSUMERS' BUYING INTENTIONS: AN EMPIRICAL STUDY IN TURKEY

    OpenAIRE

    Aysegul Ermec Sertoglu; Ozlem Catli; Sezer Korkmaz

    2014-01-01

    The purpose of this study is to test whether the source credibility affects buying intention and measure the perceived credibility differences between created spokesperson and celebrity endorser. The influence that endorser credibility dimensions (i.e. attractiveness, trustworthiness and expertise) have on purchase intentions of 326 young consumers has been examined. The results showed that all of the three credibility dimensions for both celebrity endorser and created spokesperson have a pos...

  14. DETERMINING CONSUMERS’ PROPENSITY TO BUY ROMANIAN PRODUCTS

    Directory of Open Access Journals (Sweden)

    Liviu CRĂCIUN

    2011-01-01

    Full Text Available In this paper we investigated the sources of “Buy Romanian” attitude. Weformulated three constructs namely Buy Romanian, nationalism andinternationalism and we measured them by developing three scales. Thescales were included in a questionnaire that was administered to 110respondents. Performing statistical analysis, the results showed us that BuyRomanian is influenced by the general opinion toward the Romanianproducts and by nationalism orientation. There is no correlation among BuyRomanian and internationalism. These findings are useful because in orderto stimulate buying behavior of Romanian products by Romanian consumers,it is necessary to spot the deepest motivations.

  15. Consumer behaviour and the environment

    DEFF Research Database (Denmark)

    Thøgersen, John

    2005-01-01

    -style are not easily achieved, however. In a report issued by United Na-tions Secretary-General Kofi Annan in preparation for the Johannesburg Summit it was concluded that "Progress towards the goals established at Rio has been slower than anticipated and in some respects conditions are worse than they were ten years...... ago." It continues to be true that a funda-mental requirement for success in this endeavour is consumers' active support and willing participation (Norwegian Ministry of Environment, 1994). Information is an important tool in this connection. Not only for marshalling public support......, that information alone is usually not sufficient to change behaviour (Stern, 1999). My aim here is to present a broad-brush overview of some of the most important roles that information has been found to play as a tool for pro-moting environmentally responsible consumer behaviour. Because this publication...

  16. CLOTHING BUYING MOTIVES AND STORE SELECTION CRITERIA – THE CASE OF CROATIAN ADOLESCENTS

    Directory of Open Access Journals (Sweden)

    Blaženka Knežević

    2016-12-01

    Full Text Available The aim of this paper is to analyse Croatian adolescents’ clothing buying motives and their retail store selection criteria. The paper examined their preferences, attitudes and behaviours when buying clothes - whether adolescents with different primary clothing motives would have similar or different store selection criteria. Also, the paper determined how today’s adolescents spend money on clothes and whether they are more inclined to purchase branded clothes or not. Finally, the paper explained whether Croatian adolescents prefer purchasing in small or large specialized apparel stores, or whether they are more prone to online purchasing or even buying clothes in second-hand shops. Also, the society influences in forming adolescents’ attitudes and decisions towards store selection and purchasing preferences of clothes were examined. The research findings showed that shopping centres are the preferred retail format. In addition, adolescents do not have a fully developed attitude on fashion and clothing. Therefore, they strongly refer to opinions of family and friends when choosing clothes. Moreover, the Internet and TV are evaluated as influential channels of consumer communication within this particular group of consumers. Based on the findings, suggestions for service management and marketing strategies are provided for apparel retail companies that target adolescents.

  17. Different facets of compulsive buying among Chinese students.

    Science.gov (United States)

    Li, Shuang; Unger, Alexander; Bi, Chongzeng

    2014-12-01

    Compulsive buying is a severe phenomenon, especially among younger consumers. It is well documented in Western industrial societies like the USA and Germany, and nowadays an increasing interest in compulsive buying in non-Western countries is on the rise. In the current study, we measured the prevalence of compulsive buying tendencies among Chinese female and male students by using a Chinese translation of the German Compulsive Buying Scale (Raab, Neuner, Reisch & Scherhorn, 2005). We examined the influence of gender, location and age using ANCOVA, and binary logistic regression. Factor analysis identified three factorial dimensions of compulsive buying tendencies which are impairment of impulse control and reactive or compensatory aspects, reduced rationality according to money spending, and post-purchase guilt. Our results indicated that about 6.7% of the sample shows a compulsive buying pattern, and that females are more affected. For location, a geographic difference between Chongqing and Fuzhou was found for the overall compulsive tendencies, but not for the percentages of compulsive buyers. In sum, the existing study provides evidence that Chinese consumers have a factorial structure which differs somewhat in compulsive buying from Western samples. Observations about gender and location were considered. These findings give a deeper understanding of China’s compulsive buying behavior.

  18. Testing indirect effect of consumer attitudes toward a product

    DEFF Research Database (Denmark)

    Hrubá, Renata; Sudzina, Frantisek

    2016-01-01

    a questionnaire in 2010-2011. The model is estimated using probit analysis to predict relationship between producer and consumer in decision-making when buying a new type of cheese and to examine consumer attitudes toward food origins and nutrient food security. It can be concluded that the indirect effect (e...... and on the indirect and direct effects of the perception of information through information behavior and the use of the model ordered. It is proposed that consumer levels of product familiarity of attributes affects behavior. Consumer attitudes towards agri-food products and behaviour were analyzed through...

  19. Consumer behavior research

    OpenAIRE

    Hašková, Lucie

    2010-01-01

    The major part of this work is a consumer behavior research in process of buying christmas presents. The goal of this work is to describe a consumer behavior of Prague's customers in process of buying christmas presents, also describe a a consumer behavior of different age and social groups, as well as the difference between men and women.

  20. Business to business buying behaviour : An analysis and sales strategy for Aalund Customer Dialogue

    OpenAIRE

    Nurmi, Susanna

    2012-01-01

    Aalund is a Nordic market research institute that is interested in finding out more about industrial buying behaviour especially in relation to its new analyses product, Customer Dialogue. This online management tool is developed for companies that are interested in improving their business customer relations and service by measuring business customer satisfaction. Through the results of the analyses a company can discover issues that could be improven and in the end gain even more engaged bu...

  1. Engagement as a source of positive consumer behaviour: a study ...

    African Journals Online (AJOL)

    Engagement as a source of positive consumer behaviour: a study amongst South African football fans. ... Remember me ... Further, the potential of fan engagement as a predictor of positive consumer behaviours (match attendance and ...

  2. UNDERSTANDING CONSUMER BEHAVIOUR AND IMPACT OF INTEGRATED MARKETING COMMUNICATION ON DECISION MAKING

    OpenAIRE

    Dr. Priyanka Rawal; Dr. Shekhar Upadhayay

    2017-01-01

    In a competitive economic system, companies can survive and develop if they are aware of the most accurate and detailed information about consumers. The concept of modern marketing highlights the need for having detailed information about the consumer needs, their motives, attitude and lifestyle. In the modern era it is almost a universally accepted idea that the main rationale of marketing is not about finding and persuading people to buy what a company produces, instead it aims in satisfyin...

  3. Narcissism and Consumer Behaviour: A Review and Preliminary Findings

    Directory of Open Access Journals (Sweden)

    Sylwia Z Cisek

    2014-03-01

    Full Text Available We review the literature on the relation between narcissism and consumer behaviour. Consumer behaviour is sometimes guided by self-related motives (e.g., self-enhancement rather than by rational economic considerations. Narcissism is a case in point. This personality trait reflects a self-centred, self-aggrandizing, dominant, and manipulative orientation. Narcissists are characterised by exhibitionism and vanity, and they see themselves as superior and entitled. To validate their grandiose self-image, narcissists purchase high-prestige products (i.e., luxurious, exclusive, flashy, show greater interest in the symbolic than utilitarian value of products, and distinguish themselves positively from others via their materialistic possessions. Our review lays the foundation for a novel methodological approach in which we explore how narcissism influences eye movement behaviour during consumer decision-making. We conclude with a description of our experimental paradigm and report preliminary results. Our findings will provide insight into the mechanisms underlying narcissists’ conspicuous purchases. They will also likely have implications for theories of personality, consumer behaviour, marketing, advertising, and visual cognition.

  4. SUSTAINABLE FOOD CONSUMPTION: EXPLORING THE CONSUMER ATTITUDE – BEHAVIOUR GAP

    OpenAIRE

    I. VERMEIR; W. VERBEKE

    2004-01-01

    Although public interest in sustainability increases and consumer attitudes are mainly positive, behavioural patterns are not univocally consistent with attitudes. The presumed gap between favourable attitude towards sustainable behaviour and behavioural intention to purchase sustainable food products is investigated in this study. The impact of involvement, perceived availability, certainty, perceived consumer effectiveness (PCE), values, and social norms on consumers’ attitudes and intentio...

  5. The importance of, and satisfaction with, store attributes when buying casual wear : a study among black Generation X consumers / M. Beukes.

    OpenAIRE

    Beukes, Martie

    2010-01-01

    With the rapid growth and competitiveness in the South African apparel retail industry, retailers and marketers face numerous challenges to remain competitive. Contributing to the dynamic nature of this phenomenon is the impulsive nature and individual preferences of consumers when buying apparel, which necessitate retailers to be more responsive towards consumer needs and preferences in order to attract potential, and retain existing, customers. This can be done by formulating...

  6. Effects of Strategies Marketing of Collective Buying about Impulsive Behavior

    Directory of Open Access Journals (Sweden)

    Suzi Elen Ferreira Dias

    2014-08-01

    Full Text Available Brazil has the second largest e-commerce market in the world. One model used in this sector is "collective buying", a feature of which is impulse sales. Consumer behavior can be influenced by several factors, two of which are addressed in this article: the individual impulsivity of consumers and strategies of mix marketing. Impulsive buying is characterized by an unplanned purchase, i.e. the need to acquire the product arises just before the purchase. Consumers respond differently to mixed strategies depending on their degree of impulsivity. Thus, this article aims to analyze the efficacy of different marketing mix strategies for impulsive and non-impulsive consumer purchasing behavior. 137 participants were given a questionnaire containing the Buying Impulsiveness scale from Rook and Fisher (1995, and statements about the marketing strategies used by collective buying sites. Through a regression analysis, three strategies were found to relate more to impulsivity: search for products from well-known brands, search for deals with big discounts and confidence in receiving the product. For e-commerce and researchers, this study elucidates which strategies, from the consumer's perspective, effectively persuade purchasing behavior.

  7. Retail and wholesale buying behaviour for two different food products in six Eastern European countries

    OpenAIRE

    Esbjerg, Lars; Skytte, Hans

    1999-01-01

    1. The structure of retailing and wholesaling in Eastern Europe has been significantly altered by privatisation and liberalisation in the transition from central planning to market economy. Furthermore, many western retailers faced with saturated domestic markets have expanded into Eastern Europe in an attempt to take advantage of the opportunities created by the liberalisation. 2. The aim of this study is to increase our knowledge of retail and wholesale buying behaviour in Eastern Europe by...

  8. Try Before You Buy: How to Design Information Systems to Enhance Consumer Willingness to Test Sustainable Innovations

    Directory of Open Access Journals (Sweden)

    Carola Stryja

    2018-05-01

    Full Text Available More and more business organizations recognize the relevance of sustainable innovations as driving factor for their corporate strategies, products and processes. But while the concept of sustainability is generally ratified by employees and consumers, their willingness to actually use or buy such innovations can be low. One of the most important facilitators for the adoption of innovations is self-experience generated by testing the innovation. This paper provides insight on how sustainable innovation testing affects consumer mindsets and which barriers consumers face when considering testing a sustainable innovation. The study draws on the data from an in-depth interview study with seven providers and consumers of electric cars (as sustainable innovation in business and private environments. Insights about the nature of consumer’s willingness to test are extracted and recommendations for the design and use of information systems as facilitators for testing sustainable innovations are derived.

  9. Consumer behaviour and order fulfilment in online retailing – A systematic review

    OpenAIRE

    Nguyen, D.H.; de Leeuw, S.L.J.M.; Dullaert, W.E.H.

    2018-01-01

    This paper provides a systematic review of consumer behaviour and order fulfilment in online retailing. The objective of this review is threefold: first, to identify elements of order fulfilment operations that are relevant to online consumer behaviour (purchase, repurchase, product return); second, to understand the relationship between order fulfilment performance and consumer behaviour; and third, to inspire future research on developing consumer service strategies that takes account of th...

  10. Consumer behaviour and order fulfilment in online retailing – a systematic review

    OpenAIRE

    Nguyen, D; De Leeuw, S; Dullaert, W

    2016-01-01

    This paper provides a systematic review of consumer behaviour and order fulfilment in online retailing. The objective of this review is threefold: first, to identify elements of order fulfilment operations that are relevant to online consumer behaviour (purchase, repurchase, product return); second, to understand the relationship between order fulfilment performance and consumer behaviour; and third, to inspire future research on developing consumer service strategies that takes account of th...

  11. Electronic Word-of-Mouth Communication and Consumer Behaviour

    DEFF Research Database (Denmark)

    Pedersen, Signe Tegtmeier; Razmerita, Liana; Colleoni, Elanor

    2014-01-01

    The rapid adoption of social media, along with the easy access to peer information and interactions, has resulted in massive online word-of-mouth communication. These interactions among consumers have an increasing power over the success or failure of companies and brands. Drawing upon word-of-mouth...... communication and consumer behaviour theories, this paper investigates the use of word-of-mouth communication through social media among a group of Danish consumers. The findings suggest that electronic word-of-mouth communication among friends and peers affect consumer behaviour. Additionally, peer...... communication is perceived as more objective and therefore found more reliable than companies’ brand communication. Furthermore, negative word-of-mouth is perceived as more trustworthy compared to positive messages, which are often believed to be too subjective. The research findings emphasise the importance...

  12. Consumer Behaviour in the New Products Management in Serbia

    Directory of Open Access Journals (Sweden)

    Mina Bogosavljević Jovanović

    2016-09-01

    Full Text Available Initiating the process of new product development based on consumer needs and by satisfying their expectations, as required by the concept of marketing, emphasizes indubitable significance and contribution of consumer behaviour in marketing. However, insufficient or inadequate application and understanding of the consumer has been observed in the practice, in the process of innovation. Therefore, managers of the two companies that were involved in the process of new instant coffee development were interviewed. Secondary data, concerning the brand performance are data of the longitudinal studies of market research agencies. The paper shows that insufficient attention paid to consumers in the new product development impacts the success of the product. It has been confirmed that the marketing managers rely on consumer behaviour and that they are aware of its importance, but use it quite superficially. The conclusion is that, in practice, enterprises in Serbia, in addition to the insufficient application of consumer behaviour in the new products development, face the shortcomings related to the process itself, such as the lack of marketing concept acceptance, production of certain formal documents, strategic planning as well as consumer research. The paper proposes a modification of the new products development model that insists on the four observed shortcomings.

  13. Buying Green

    Science.gov (United States)

    Layng, T. V. Joe

    2010-01-01

    In "Buying Green," Joe Layng recognizes that, like all choices we make, our decisions as consumers are more likely to be influenced by their short-term consequences for us as individuals (price, quality) than they are by their long-term consequences for society (environmental impact). He believes that the equation can be tilted in favor of greener…

  14. The Impact of Brands on Consumer Buying Behavior: An Empirical Study On Smartphone Buyers

    Directory of Open Access Journals (Sweden)

    Ulas Akkucuk

    2016-10-01

    Full Text Available The aim of this research is to understand the factors behind smartphone purchase decisions of consumers. Nowadays companies make use of various strategies in order to attract new customers, retain existing customers and differentiate their products from those of their competitors. Perhaps, the most important and effective strategy to influence consumer behavior in the product selection is emphasizing the “brand name” of the products. Our aim in this paper is to investigate how smartphone brands can influence consumers’ buying decisions. Brand equity is a set of brand assets and liabilities linked to a brand name and symbol, which add to or subtract from the value provided by a product or service. It enhances the customer’s ability to interpret and process information, improves confidence in the purchase decision and affects the quality of the user experience. Using this construct widely discussed in the literature, we use and build our hypothesis based on Aaker model about the brand equity, including perceived quality, brand awareness, brand association and brand loyalty. The study involved a questionnaire administered to 171 smartphone consumers between December 2015 and March 2016. The consumers were chosen by convenience sampling among the students from a prestigious university in the Istanbul district of Turkey.

  15. The influence of advertising on compulsive buying – The role of persuasion knowledge

    Science.gov (United States)

    Mikołajczak-Degrauwe, Kalina; Brengman, Malaika

    2014-01-01

    Background and aims: The growing concern over compulsive buying (CB) among consumers has led to vast amount of research examining the antecedents of this maladaptive behaviour. The focus of previous research was, however, mainly on examining the internal, psychological factors contributing to CB. The current research, on the other hand, sheds light on one of the external triggers which can possibly stimulate CB, namely advertising. Methods: An online survey has been conducted to identify the attitudes and scepticism towards advertising as well as ad avoidance and persuasion knowledge among a sample of 582 Belgian consumers. Furthermore, all participants were screened with regard to compulsive buying tendencies. Results: This research provides evidence that positive attitudes towards advertising can lead to CB. An important factor in this relation is persuasion knowledge. Conclusions: The study results lead to the conclusion that people higher in persuasion knowledge dispose less positive attitudes towards advertising which can subsequently prevent them from engaging in CB. Moreover high scores on scepticism towards advertising and ad avoidance among Belgian consumers in our sample point to a need for advertisers to modify their practices in order to gain more trust from consumers. This study also shows that advertising in particular attracts and seems to affect an already disadvantaged group of people – namely compulsive buyers. PMID:25215215

  16. The role of health-related claims and symbols in consumer behaviour

    DEFF Research Database (Denmark)

    Hieke, Sophie; Cascanette, Tamara; Pravst, Igor

    2016-01-01

    Health claims and symbols are a convenient tool when it comes to the marketing of foods and they should, in theory, support consumers in making informed food choices, ideally in choosing healthier food products. However, not much is known about their actual impact on consumer behaviour. CLYMBOL...... (“The Role of health-related CLaims and sYMBOLs in consumer behaviour”) is an EU-funded project aiming to study how health claims and symbols influence consumer understanding, purchase and consumption behaviour. During a 4-year period, a wide range of research studies have been conducted across Europe......, in order to analyse European consumer behaviour in the context of health claims and symbols. Results of the studies will provide a basis for recommendations for stakeholders such as policy makers, the food industry and consumer and patient organisations....

  17. Impulsive-compulsive buying disorder: clinical overview.

    Science.gov (United States)

    Dell'Osso, Bernardo; Allen, Andrea; Altamura, A Carlo; Buoli, Massimiliano; Hollander, Eric

    2008-04-01

    Impulsive-compulsive buying disorder (ICBD) is an impulse control disorder not otherwise specified (ICD-NOS) characterized by impulsive drives and compulsive behaviours (buying unneeded things), personal distress, impaired social and vocational functioning and financial problems. Despite being described in the 19th century, serious attention to ICBD began only in the last decade with the first epidemiological and pharmacological investigation. Biological, social and psychological factors contribute to the aetiology of ICBD. Cognitive-behavioural therapy and selective serotonin re-uptake inhibitors are currently considered the more effective interventions in the treatment of ICBD. The present review aims to provide a broad overview of the epidemiology, aetiology, phenomenology and treatment options of ICBD.

  18. Consumer behaviour towards new products

    Directory of Open Access Journals (Sweden)

    Bucatariu Mihaela

    2017-07-01

    Full Text Available The main purpose of this paper is to find a structure of consumer behaviour, especially regarding the preference for the newly-released products from the market. We intend to study the impact of the new, innovative products compared to the traditional ones. Empirical research is based on the selling mix of a company in Romania and Austria. The analysis of this case will be done with the support of an econometric model of simple regression. This research confirms the validation of the structure and the attitude of the consumers towards the new products, launched by that company. By applying this linear model, it is possible to identify the percentage of the increase or decrease in consumption of new products. The need of carrying out this study regarding the impact of the consumption of new products is to create a profile and to find the causes that influence their acquisition. The originality of this paper lays in studying some aspects of influence over the consumption of new products from McDonald’s in Romania and Austria. Where does McDonald’s stand regarding the digitalization? It is not enough to sell new products; it is also necessary to bring innovation in the organization. Nowadays consumers are more present in the online environment and retailers are adapting at a fast pace to their needs of direct communication and transparency. How does a company that faces Slow Food and Bio era, deal with consumers who are more preoccupied with the nutritive values of the nourishment act? Platforms for real-time communication with clients such as “Our food. Your question” redefined the term of transparency and helped McDonald’s stop bad rumors. The results of the research will show us if there really is transformation in behaviour towards traditional products and in what degree consumers are influenced by innovation.

  19. Compulsive buying disorder: definition, assessment, epidemiology and clinical management.

    Science.gov (United States)

    Black, D W

    2001-01-01

    Compulsive buying disorder is characterised by excessive or poorly controlled preoccupations, urges or behaviours regarding shopping and spending, which lead to adverse consequences. Compulsive buying disorder has been estimated to affect from 2 to 8% of the general adult population in the US; 80 to 95% of those affected are female. Onset occurs in the late teens or early twenties, and the disorder is generally chronic. Psychiatric comorbidity is frequent, particularly mood, anxiety, substance use, eating and personality disorders. Treatment has not been well delineated, but individual and group psychotherapy, cognitive-behavioural therapy and 12-step programmes may be helpful. Debt consolidation and credit counselling will be appropriate for many individuals who have compulsive buying disorder. Serotonin (5-hydroxytryptamine; 5-HT) re- uptake inhibitors may help some patients regulate their buying impulses. Self-help books are also available.

  20. Buying higher welfare poultry products? Profiling Flemish consumers who do and do not.

    Science.gov (United States)

    Vanhonacker, F; Verbeke, W

    2009-12-01

    A substantial number of studies has already investigated differences within the consumer market with regard to attitudes and perceptions in relation to farm animal welfare. Likewise, several studies focused on the gap that exists between positive attitudes and reported consumption or purchase intentions for sustainable food products in general and higher welfare products more specific, and on the factors influencing this attitude-behavior gap. Little or no studies, however, have started from reported pro-welfare behavior to distinguish between consumer groups and to explore the motivations of the respective behavior. With this study, we aim to group consumers according to their reported buying frequency of higher welfare eggs and higher welfare chicken meat. Similarities and dissimilarities between these groups are mapped in terms of individual characteristics, product attribute importance, perceived consumer effectiveness, perception of higher welfare products, and attitude toward a welfare label. The research methodology applied was a quantitative study with cross-sectional consumer survey data collected in Flanders in spring 2007 (n = 469). Pro-welfare behavior was unevenly distributed across different consumer segments, despite a general interest and concern for bird welfare. A consistent choice for standard (no welfare premium) poultry products was related to strong perceived price and availability barriers, to a low importance attached to ethical issues as product attributes, and to a low perceived consumer effectiveness. A consistent choice for products with higher welfare standards to the contrast associated with a high importance attached to ethical issues; a low effect of price and availability perception; a strong association of higher welfare products with product attributes like health, taste, and quality; and a high perceived consumer effectiveness. The identification of market segments with common characteristics is essential for positioning higher

  1. Marketing strategies, perceived risks, and consumer trust in online buying behaviour

    OpenAIRE

    Pappas, Nikolaos

    2016-01-01

    Despite the rapid increase in online shopping, the literature is silent in terms of the interrelationship between perceived risk factors, the marketing impacts, and their influence on product and web-vendor consumer trust. This research focuses on holidaymakers’ perspectives using Internet bookings for their holidays. The findings reveal the associations between Internet perceived risks and the relatively equal influence of product and e-channel risks in consumers’ trust, and that online purc...

  2. Dress code: sustainable fashion : Bridging the attitude-behaviour gap

    OpenAIRE

    Billeson, Kristin; Klasander, Karolina

    2015-01-01

    This study investigates previous research on four barriers that hinder consumers from buying sustainable fashion; style/design, price, convenience and information/knowledge. Using a mixed methods approach, a survey has been performed on members of the general public in London as well as interviews with two professionals in the fashion industry with knowledge on sustainability in fashion. Looking through the lens of the attitude-behaviour gap the consumers’ attitude and behaviour towards susta...

  3. The motivational roots of norms for environmentally responsible behaviour

    DEFF Research Database (Denmark)

    Thøgersen, John

    2007-01-01

    to the studied behaviour differ significantly depending on the strength of their norms and the two types of norms differ in their embeddedness in the person's cognitive structures. The behavioural influence of subjective social norms and expressed reasons and motives is mediated through personal norms...... consumers (N = 206). Each questionnaire contained standard items measuring subjective social and personal norms for the purchase of organic food, self-reported buying behaviour, and a "hard laddering" instrument probing reasons and motives for doing so. As expected, participants' means-end associations...

  4. Consumer's behavioural patterns: the Romanian tourists

    OpenAIRE

    Rosca, Ingrid Magda

    2017-01-01

    A doctoral thesis proposes a new model of consumer behaviour in the area of tourism. This research was developed in partnership with Romanian Academy, The World Economy Institute, with the National Foundation of Young Managers (Romania) and ASAJE Foundation (Spain). This thesis represented the work of PhD student Ingrid Rosca and professors and researchers Dr. Jaume Guia, Dr. Raquel Camprubi, Dr. Pilar Presas, being under the tutoring of Dr. Andrea Bikfalvi. The noun behaviour, the manner...

  5. The buying motives of European retail buyers: An analysis of buying behaviour for pork in four European countries

    DEFF Research Database (Denmark)

    Bove, Karsten; Skytte, Hans

    consequences and values sought by buyers, and to identify the relationship between and hierarchy of specific attributes, consequences and values in the four countries, and with the purpose of analysing differences. To analyse the values of retail buyers, 83 laddering interviews were conducted with the retail...... buyers responsible for buying pork in the four countries. The value maps created by the means-end structures showed that many of the attributes, consequences and values were the same across countries and products. While there was a similarity in the elements used, we found major differences...... in the relationship of attributes and consequences for product quality, consumer satisfaction and retail image among retail buyers of pork. Our study also showed that the same attributes lead to different consequences in the four countries. The study revealed that it is possible to analyse what the retail buyers want...

  6. Spillover of environment-friendly consumer behaviour

    DEFF Research Database (Denmark)

    Thøgersen, John; Ølander, Carl Folke

    2003-01-01

    This paper contributes empirical input to current reasoning about consumers' propensity to behave in an environmentally friendly way in different domains. Spe-cifically, we investigate whether environmentally friendly behaviours spread to more and more areas of the consumption pattern in a virtuous...... circle and whether it is a necessary prerequisite for a virtuous circle to emerge and to continue to work that the individual possesses certain general values or ethical norms. The data material is a three-wave panel study with a large random sample of Danish consumers. The data were analysed by means...... of structural equation modelling and other techniques. Cases of transfer of environment-friendly conduct between behavioural categories are found, but only in a few of the possible instances and only of a modest size. The panel analysis also identifies a few negative cross-lagged effects. Such effects may...

  7. Self-concept as a significant determinant of brand choice and consumer buying behaviour

    OpenAIRE

    Starčević Slađana

    2011-01-01

    The need to predict consumer behavior outcomes is considered to be a very important issue for marketers. Today, one of the most popular psychological constructs in social sciences and marketing is the self-concept, as the total sum of ideas, thoughts and feelings through which individual can describe themselves in regards to other individuals in socially determined environment. The importance of self-concept in predicting consumer behavior and choice of brands has been recognized by many rese...

  8. Cypriot Consumer Behaviour Towards Luxury Brands

    OpenAIRE

    Archeou, Maria

    2008-01-01

    This study has been concentrating on the Cypriot market to discover the various factors that drives consumers to purchase luxury brands. A qualitative approach was used to conduct this research in order to gain insights over consumers' purchasing behaviour. Therefore, an interview method was chosen to gather the data needed.Initially, an interview with few managers of luxury brands in Cyprus was made to gather some information about the Cyprus market, their target segments profile and the ...

  9. Perceived media influence on behaviour of food products' consumers

    Directory of Open Access Journals (Sweden)

    Đokić Ines

    2017-01-01

    Full Text Available In modern business conditions, it is possible to identify a number of manners for company's communication with current customers and prospects. That is the reason for marketers to prioritize the requirements of finding an adequate mix of integrated marketing communications instruments, defining their roles and the extent to which they should be implemented, as well as their mutual coordination and synergetic effects. Company can use different media and, by their combination and integration, send a clear and consistent promotional message to customers. In this paper, the authors analyse the perceived impact of the media and their combination on consumers' attitudes towards food products and their intention to buy food products, as well as whether there are differences when it comes to these influences among consumers with different socio-demographic characteristics.

  10. Compulsive buying and depressive symptoms among female citizens of the United Arab Emirates.

    Science.gov (United States)

    Thomas, Justin; Al-Menhali, Salwa; Humeidan, Majeda

    2016-03-30

    Compulsive buying is particularly relevant in nations with high levels of consumer spending. Most previous studies have focused on European and North America populations. This study explores compulsive buying amongst citizens of the United Arab Emirates, an Arab nation with high retail outlet density, and high levels of consumer spending. Female college students (N=100) completed an English/Arabic version of the compulsive buying scale along with a measure of depression. Rates of compulsive buying were higher than those reported in any previously published study. Furthermore, in line with previous findings from other nations, compulsive buying was associated with elevated depressive symptomatology. Copyright © 2016 Elsevier Ireland Ltd. All rights reserved.

  11. The impact of ethnocentrism on Serbian consumers

    Directory of Open Access Journals (Sweden)

    Veljković Saša

    2009-01-01

    Full Text Available The purpose of this paper is to examine the impact of consumer ethnocentrism on the intention to buy local products by Serbian consumers. Modern business trends and market changes are followed by new trends in consumer behaviour. Many changes in all segments of economy and society occurred in last few years in Republic of Serbia. Changes were especially influenced by: strong foreign competition, transition, change in values, economy and society liberalization, local culture, and as well by globalization and all other kinds of socio­economic and psychological factors. The globalization of markets presents considerable challenges and opportunities for domestic and international marketers. All these have been influencing on people differentiation concerning ethnocentrism.

  12. THE IMPACT OF THE IMPULSE BUYING DIMENSION AND CHERRY PICKING: AN EMPIRICAL STUDY (Consumers Case Study in a mall in Central Jakarta

    Directory of Open Access Journals (Sweden)

    Endang Ruswanti

    2016-01-01

    Full Text Available The purpose of this research is to further test the contradictory research result. Mathai & Haridas’ findings (2014 stated that a discounted price did not influence impulse buying. Meanwhile Ruswanti, (2013 found that a discounted price tended to influence the consumers’ spontaneous shopping. Data discovered by Nielsen (2007 stated that apparently 85% of Indonesian consumers tend to buy things on an impulse. This research was in the form of a survey, the sample being 197 people, of whom 96 respondents were female, and males the other 101. The respondents ages were between 17-50 years old, those with an income of 3 million rupiahs numbered 83 persons, 64 people had an income above 5 millions rupiahs, and 50 respondents had an income above 10 million rupiahs. The technical design was a purposive sampling;70% of the consumers liked the discounted products, and bought something on the spur of the moment at least once. The regression analysis was with SPSS 19; the results show that the external, internal, situational environment, products’ variety, and sociocultural effects significantly influenced the cherry picking. The respondents with an income of above 3-5 million preferred spontaneous shopping. This research gives a contribution to the development of the consumers’ behavioral theory through impulse buying and cherry picking.

  13. Consumer Activities and Reactions to Social Network Marketing

    Directory of Open Access Journals (Sweden)

    Bistra Vassileva

    2017-06-01

    Full Text Available The purpose of this paper is to understand consumer behavioural models with respect to their reactions to social network marketing. Theoretical background is focused on online and social network usage, motivations and behaviour. The research goal is to explore consumer reactions to the exposure of social network marketing based on the following criteria: level of brand engagement, word-of-mouth (WOM referral behaviour, and purchase intentions. Consumers are investigated based on their attitudes toward social network marketing and basic socio-demographic covariates using data from a sample size of 700 Bulgarian respondents (age group 21–54 years, Internet users, urban inhabitants. Factor and cluster analyses are applied. It is found that consumers are willing to receive information about brands and companies through social networks. They like to talk in social networks about these brands and companies and to share information as well (factor 2, brand engagement. Internet users are willing to share information received through social network advertising (factor 1, wom referral behaviour but they would not buy a certain brand as a result of brand communication activities in social networks (factor 3, purchase intention. Several practical implications regarding marketing activities through social networks are drawn.

  14. Consumers' beliefs and behavioural intentions towards organic food. Evidence from the Czech Republic.

    Science.gov (United States)

    Zagata, Lukas

    2012-08-01

    Research has revealed that organic consumers share beliefs about positive health effects, environmentally friendly production and better taste of organic food. Yet, very little is known about the decisions of organic consumers in post-socialist countries with emerging organic food markets. In order to examine this area a representative data set (N=1054) from the Czech Republic was used. Target group of the study has become the Czech consumers that purchase organic food on regular basis. The consumers' behaviour was conceptualised with the use of the theory of planned behaviour (ToPB). Firstly, the ToPB model was tested, and secondly, belief-based factors that influence the decisions and behaviour of consumers were explored. The theory proved able to predict and explain the behaviour of Czech organic consumers. The best predictors of the intention to purchase organic food are attitudes towards the behaviour and subjective norms. Decisive positions in consumers' beliefs have product- and process-based qualities. Copyright © 2012 Elsevier Ltd. All rights reserved.

  15. COMPARATIVE ANALYSIS OF BEHAVIOURS RELATED TO FUNCTIONAL FOODS AMONG SELECTED YOUNG CONSUMERS IN POLAND AND GERMANY

    Directory of Open Access Journals (Sweden)

    Magdalena Zegan

    2016-12-01

    Full Text Available Nutrition is one of the key factors infl uencing human health. Consuming foods that either naturally contain or have been enriched with bioactive substances may aid the organism’s proper development and functioning and, most importantly, be a vital element in the prophylaxis of many non-communicable diseases as well as improve general sense of well-being. The aim of the study was to compare behaviours related to functional foods among a selected group of young people. The survey was conducted among 153 purposively selected young consumers from Poland and Germany in March/April 2015. An original survey questionnaire was employed. IBM SPSS Statistics ver. 23 software was used for statistical analysis (chi-squared test p < 0.05. The term “functional foods” was largely unknown among the respondents. A defi nite majority of the survey participants reported having bought and consumed products that, in fact, belong to this group of foods. The main source of information on the topic of functional foods was the Internet. While buying these products, respondents from both countries chiefl y took into account the price, the quality and the list of ingredients. The results point to the need to popularize information about functional foods using trustworthy sources, in order to foster nutritional awareness. Consumer knowledge is the basis for the positive perception and acceptance of health-promoting foods and for making rational dietary choices. 

  16. Influence of product packaging colour on impulsive buying behaviour

    OpenAIRE

    Pilelienė, Lina; Grigaliūnaitė, Viktorija; Stakauskaitė, Greta

    2016-01-01

    Relevance of the research. In the contemporary market economy, where competition among companies is very intensive, companies are looking for new, creative and effective ways to increase their profits. Seeking for the same aim, traditional marketing methods are supplemented with sensory, visual, scent, and sensation marketing. In order to increase the profit of a company by means of enhancing the volume of impulsive buying, visual marketing becomes very important, as impulsive buying is the r...

  17. Consumer behaviour in the waiting area

    NARCIS (Netherlands)

    Mobach, M.P.

    Objective of the study: To determine consumer behaviour in the pharmacy waiting area. Method: The applied methods for data-collection were direct observations. Three Dutch community pharmacies were selected for the study. The topics in the observation list were based on available services at each

  18. Organic food product purchase behaviour: a pilot study for urban consumers in the South of Italy

    OpenAIRE

    Gracia, A.; de Magistris, T.

    2013-01-01

    The aim of this paper is to explain factors that influence organic food purchases of urban consumers in the South of Italy. To achieve this goal, a multivariate limited dependent variable model has been specified to simultaneously analyse consumers’ organic food purchases, the intention to purchase organic food products and the level of organic knowledge. This study uses survey data gathered from 200 consumers in Naples in 2003. Results indicate that consumers who are more willing to buy orga...

  19. Perceptions of the Consumer on Product Based Innovation in the Context of Hedonic and Utilitarian Consumption: An Empirical Research

    Directory of Open Access Journals (Sweden)

    Nahit Erdem KÖKER

    2012-06-01

    Full Text Available In the current market where severe competition, rapid technological changes and developments take place in a global platform, companies must adapt to the developments and changes to be able to continue their being, not to fall behind time and to increase their profits. Companies which know their customers well, satisfy their expectations, needs and present the best products and services which best fit their wants, will gain competitive advantage. As well as having a need for products and services, also detecting what this need really means to the consumers are among important factors which generate consumers buying behaviour. The concept of “innovation” which is an important factor in consumers buying behaviour, is gradually increasing it’s importance. Companies aim at being innovative in their long term strategies, and being perceived like this by the consumers. Especially, perceived product based innovation by consumers is related with concepts as personal identity, social status, hedonic and utilitarian shopping. In this study, it is aimed to detect the interactions between; product based innovation, consumers personal innovation tendency, the meaning of purchase and consumption in means of identity, hedonic and utilitarian consumption behaviour. For this, a survey was applied to university students. The relations between the variables were defined by the analysis. In this concept, relations were detected between; product based innovation, hedonic and utilitarian consumption, social identity function of consumption and personal innovation tendencies.

  20. CONSUMER BEHAVIOUR FORMATION IN THE CUSTOMIZED SERVICE MARKETS: A CASE OF UKRAINE

    Directory of Open Access Journals (Sweden)

    Victoria Zhurylo

    2018-01-01

    Full Text Available Target setting. In modern conditions, in some markets for goods in mass demand, companies are increasingly beginning to introduce customization in marketing activities, which involves the implementation of marketing tools aimed at ensuring a wide differentiation of the trade offer, the establishment of direct communication with the target audience, which provides an opportunity to attract the consumer to the production of goods and to adjust product under its certain requirements. Uninvestigated parts of general matters defining. The study of the market behaviour of consumers is a branch of knowledge that is rapidly and dynamically developing and falls within the scope of scientific interests of a large number of scientists. The emphasis in existing studies of consumer market behaviour is made on the study of commodity markets. There are publications devoted to questions of consumer behaviour research in the service markets, but there are practically no publications on the study of behavioural patterns in service markets on an orderly basis. The purpose of the article is to study features of the market behaviour of consumers on the Ukrainian market of exclusive confectionery products to order. Methodology. The authors of the article conducted a marketing research on the motivation and behaviour of consumers on the Ukrainian market of exclusive confectionery products to order. The sample comprised 117 people, of which 71% of the respondents were women, 29% of respondents were men. The statement of basic materials. The main purchasing motives of the consumer who decides to order exclusive confectionery products are investigated and it is revealed that the ordered product is characterized by a high level of emotional consumer value. The description of the customer’s motivation field is presented and consumer risks, which influence the market behaviour of consumers of exclusive desserts, are viewed. According to the results of the study, such

  1. Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial.

    Science.gov (United States)

    Stead, M; MacKintosh, A M; Findlay, A; Sparks, L; Anderson, A S; Barton, K; Eadie, D

    2017-08-01

    Price promotions are a promising intervention for encouraging healthier food purchasing. We aimed to assess the impact of a targeted direct marketing price promotion combined with healthy eating advice and recipe suggestions on the purchase of selected healthier foods by low income consumers. We conducted a randomised controlled trial (n = 53 367) of a direct marketing price promotion (Buywell) combined with healthy eating advice and recipe suggestions for low income consumers identified as 'less healthy' shoppers. Impact was assessed using electronic point of sale data for UK low income shoppers before, during and after the promotion. The proportion of customers buying promoted products in the intervention month increased by between 1.4% and 2.8% for four of the five products. There was significantly higher uptake in the promotion month (P marketing price promotions combined with healthy eating advice and recipe suggestions targeted at low income consumers are feasible and can have a modest impact on short-term food-purchasing behaviour, although further approaches are needed to help sustain these changes. © 2017 The British Dietetic Association Ltd.

  2. MODELLING CONSUMERS' DEMAND FOR ORGANIC FOOD PRODUCTS: THE SWEDISH EXPERIENCE

    Directory of Open Access Journals (Sweden)

    Manuchehr Irandoust

    2016-07-01

    Full Text Available This paper attempts to examine a few factors characterizing consumer preferences and behavior towards organic food products in the south of Sweden using a proportional odds model which captures the natural ordering of dependent variables and any inherent nonlinearities. The findings show that consumer's choice for organic food depends on perceived benefits of organic food (environment, health, and quality and consumer's perception and attitudes towards labelling system, message framing, and local origin. In addition, high willingness to pay and income level will increase the probability to buy organic food, while the cultural differences and socio-demographic characteristics have no effect on consumer behaviour and attitudes towards organic food products. Policy implications are offered.

  3. Buying clothes from thrift stores: an analysis of young people consuming second-hand clothing in Rio de Janeiro

    Directory of Open Access Journals (Sweden)

    Sílvia Borges Corrêa

    2015-05-01

    Full Text Available This article presents the results of a research that analyzed the consumption of second-hand clothing among young people in the city of Rio de Janeiro. Theoretically speaking, the research was guided by the anthropological perspective of consumption. The research was conducted based on the ethnographic method with participant observation and in-depth interviews. The results show the relationships between consumers and merchandise and reveal the main motivations for buying second-hand clothing and accessories.

  4. Consumers and their buying decision making based on price and information about corporate social responsibility (CSR. Case study: undergraduate students from a private university in mexico

    Directory of Open Access Journals (Sweden)

    Florina Guadalupe Arredondo Trapero

    2010-10-01

    Full Text Available The articles objective is to demonstrate that a socially responsible consumer is interested of being informed about Corporate Social Responsibility (CSR practices and is also willing to pay a higher price for a product made with CSR. Criteria of price as well as the interest of being informed about CSR practices were the two variables analyzed for the Chi-Square test. Even though CSR was declared as an important issue for the majority of participants, products made with CSR hasn’t achieved much influence in the buying decision making or in the need of being informed about the CSR practices. The need to create social consciousness for consumers to promote CSR practices through the buying decision making was also demonstrated.

  5. CONSUMERS’ BEHAVIOURS RELATED TO PACKAGING AND THEIR ATTITUDES TOWARDS ENVIRONMENT

    Directory of Open Access Journals (Sweden)

    Marzena Jeżewska-Zychowicz

    2015-09-01

    Full Text Available The aim of the research was to establish the relationship between the attitude of consumers towards the environment and their behaviours when choosing food products taking into consideration their packaging. This relationship was established according to gender, age and the educational level of the consumers. Questionnaire study was carried out in 2010 within 548 adults from Warsaw. Participants were asked questions on attitudes towards environment and behaviours related to reduction of packaging waste. Frequency, factor and cluster analysis were used. Signifi cantly more women than men agreed that buying pro ducts in larger packages and beverages in glass bottles can reduce the amount of garbage. Over twice more people with positive attitude claimed not buying food in disposable plastic or paper packaging. Negative attitude fostered doing nothing to minimize waste packaging. Attitudes towards the environment have had signifi - cant impact on the choice of food packaging. More positive attitudes favoured the reduction of the amount of packaging waste. Thus, environmental campaigns focused on attitudes and environmentally relevant use of food packing are required.

  6. Organisational identity and food retailers' buying behaviour

    DEFF Research Database (Denmark)

    Esbjerg, Lars

    How do retailers decide what products to buy? Previous answers to this question have tended to focus on the decisions being made, typically investigating what criteria retail buyers use to choose between products and suppliers (Hansen & Skytte 1998). However, as the decisions made by retail buyer...

  7. Consumers' attitudes towards GM Free products in a European Region. The case of the Prefecture of Drama-Kavala-Xanthi in Greece.

    Science.gov (United States)

    Tsourgiannis, L; Karasavvoglou, A; Florou, G

    2011-10-01

    This study aims to identify the factors that affect consumers purchasing behaviour towards food products that are free from Genetic Modified Organism (GM Free) in a European Region and more precisely in the Prefecture of Drama-Kavala-Xanthi. Field interviews conducted in a random selected sample consisted of 337 consumers in the cities of Drama, Kavala, Xanthi, in November and December of 2009. Principal components analysis (PCA) was conducted in order to identify the factors that affect people in preferring consuming products that are GM Free. The factors that influence people in the study area to buy GM Free products are: (a) products' certification as GM Free or organic products, (b) interest about the protection of the environment and nutrition value, (c) marketing issues, and (d) price and quality. Furthermore, cluster and discriminant analysis identified two groups of consumers: (a) those are influenced by the product price, quality and marketing aspects and (b) those are interested in product's certification and environmental protection. Non parametric statistical bivariate techniques were performed to profile the identified groups of consumers regarding their personal characteristics and some other factors affecting their buying behaviour. Copyright © 2011. Published by Elsevier Ltd.

  8. AN INVESTIGATION OF THE RELATIONSHIP BETWEEN PRODUCT HAPTIC ACCESSIBILITY AND CONSUMER RESPONSE: A BRAND PERSPECTIVE

    OpenAIRE

    Karangi, Sheena Wanjiku

    2017-01-01

    Consumers generally like touching products before buying and prior research indicates that touching influences the purchase decision-making process (e.g. McCabe & Nowlis, 2003; Peck & Childers, 2003a; Peck & Johnson, 2011; Peck & Shu, 2009; Webb & Peck, 2015). For example, touching products has a positive effect on consumer attitudes, intentions and behaviours and these effects seem to vary by product category, situational context and need for touch. Touch research however has principally rec...

  9. When action speaks louder than words: The effect of parenting on young consumers' pro-environmental behaviour

    DEFF Research Database (Denmark)

    Grønhøj, Alice; Thøgersen, John

    The present study examines intergenerational transfers of pro-environmental behaviours between parents and children. In a survey study involving 600 Danish families, we examine whether children's pro-environmental behaviours can be determined by their parents' attitudes and behaviours with respect...... to three "green" consumption activities: buying organic/environmentally friendly products, handling waste responsibly, and energy saving activities. In addition, we examine the effect of parenting on adolescents' pro-environmental behaviours by including a particular aspect of parenting style: parental...... autonomy support. Results show that the adolescents are influenced by their parents' behaviour, and especially how they perceive parents' behaviour, which seems to depend on how visible these behaviours are to them. Furthermore, parenting style influences the adolescents' behaviour in various ways....

  10. The effects of marketing activities on fast moving consumer good purchases: the case of yoghurt Italian market

    Directory of Open Access Journals (Sweden)

    Sergio Brasini

    2007-10-01

    Full Text Available This paper examines whether sales promotions effectiveness depends upon the consumer’s brand loyalty and her buying behaviour and whether consumer’s behavioural characteristics in term of purchase frequency and level affect the response to promotional activities and moderate the effect of brand loyalty during the consumer choice process. Different specifications for the utility function, exploiting information on selling price, promotional activities such as displays usage, ad features in the store, 3x2 and discount, and differently brand loyalty measures have been estimated into a discrete choice framework, that is into the rational brand choice paradigm, paying attention to their effects on individuals’ probabilities to choose the specific brand during each purchase occasion. The application is run on a ACNielsen dataset of Italian households consumer panel, observed to buy at least two yoghurt packages during a year, matched to store panel data with respect to quantities, prices and promotions.

  11. European citizen and consumer attitudes and preferences regarding beef and pork

    DEFF Research Database (Denmark)

    Verbeke, Wim; Pérez-Cueto, Federico J. A.; de Barcellos, Marcia Dutra

    2010-01-01

    sample. This paper draws together the main findings of both projects and provides a comprehensive overview of European citizens' and consumers' attitudes towards and preferences regarding beef and pork. In general, consumers consider meat to be a healthy and important component of the diet. Consumers...... consumer and citizen segments are identified and profiled. Consumer segments were built upon the frequency and variety of pork consumption. The citizen segments were built upon their attitudes towards pig production systems. Overall, the relationship between individuals' views as citizens...... and their behaviour as consumers was found to be quite weak and did not appear to greatly or systematically influence meat-buying habits. Future studies in both projects will concentrate on consumers' acceptance of innovative meat product concepts and products, with the aim of boosting consumer trust and invigorating...

  12. Group Buying: A New Mechanism for Selling Through Social Interactions

    OpenAIRE

    Xiaoqing Jing; Jinhong Xie

    2011-01-01

    This paper examines a unique selling strategy, Group Buying, under which consumers enjoy a discounted group price if they are willing and able to achieve a required group size and coordinate their transaction time. We argue that Group Buying allows a seller to gain from facilitating consumer social interaction, i.e., using a group discount to motivate informed customers to work as "sales agents" to acquire less-informed customers through interpersonal information/knowledge sharing. We formall...

  13. Activism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey

    Directory of Open Access Journals (Sweden)

    Ahu Ergen

    2014-02-01

    Full Text Available The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values and life styles. This study analyzes the effects of environmental activism, environmental knowledge and the perceived seriousness of environmental problems on green buying behavior. The study involved 516 Turkish consumers, over eighteen years of age. The results show that environmental activism, environmental knowledge and the perceived seriousness of environmental problems are all meaningful factors in environmentally friendly buying behavior. It was found that the most explanatory variables are environmental activism for proactive environmentally friendly buying behavior and the perceived seriousness of environmental problems for optional environmentally friendly buying behavior. The study is significant since it will offer insights for green marketing experts who especially target specific segments as activists, voluntary simplifiers or green consumers in Turkey.

  14. Activism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey

    Directory of Open Access Journals (Sweden)

    Ahu Ergen

    2016-01-01

    Full Text Available The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values and life styles. This study analyzes the effects of environmental activism, environmental knowledge and the perceived seriousness of environmental problems on green buying behavior. The study involved 516 Turkish consumers, over eighteen years of age. The results show that environmental activism, environmental knowledge and the perceived seriousness of environmental problems are all meaningful factors in environmentally friendly buying behavior. It was found that the most explanatory variables are environmental activism for proactive environmentally friendly buying behavior and the perceived seriousness of environmental problems for optional environmentally friendly buying behavior. The study is significant since it will offer insights for green marketing experts who especially target specific segments as activists, voluntary simplifiers or green consumers in Turkey.

  15. Current issues in the understanding of consumer food choice

    DEFF Research Database (Denmark)

    Grunert, Klaus G.

    2002-01-01

    Consumer food choice is framed in terms of the formation of quality expectations before and quality experience after the purchase. For the formation of quality expectations, lack of consumer ability to form expectations that will be predictive of later experience is mentioned as a problem......-called credence qualities - qualities which are invisible to the consumer both before and after the purchase. Such qualities provide a challenge for communication about the product, not only to induce consumers to buy the product, but also to reinforce their choice after the purchase. Concerning experienced...... quality after the purchase, the role of home production - turning products into meals - is mentioned as important, but underresearced topic. Finally, differences in consumer behaviour between normal situations and situations of food crises are addressed. Udgivelsesdato: AUG...

  16. CONSUMER BEHAVIOUR AND SATISFACTION TOWARDS ONLINE SHOPPING – A STUDY WITH REFERENCE TO TIRUPPUR DISTRICT

    OpenAIRE

    Dr. A. Lakshmanan; Dr. V. Karthik

    2018-01-01

    Consumer psychology is the study of the interactions between consumers and organizations that produce consumer products. Consumer behaviour has been of interest to organizational psychologists since the beginning of the field. Consumer behaviour could be conditioned and therefore, predicted and controlled just like any other kind of behaviour. The study of consumer helps the firms and organizations to improve their marketing strategies. Commerce has evolved over the centuries. Prior to the ev...

  17. Education – Determinant of Consumer`s Conditions in an Era of Technological Change

    Directory of Open Access Journals (Sweden)

    Cristina Burghelea

    2014-05-01

    Full Text Available In the era of technological change, consumers face an environment increasingly complex, leading to significant challenges regarding buying and consuming choices and consumer protection. The most important and most influential technological changes in terms of the impact on the consumer, are iduced by internet, digitization and globalization. However, the era of technological change also means developing biotechnologies, nanotechnologies, new materials and new energy sources, all these changing people`s lives, living conditions, their needs and their behaviour as consumers. The literature highlights the factors that influence purchasing behaviour and changes manifested in terms of values, stressing the importance of promoting and protecting consumer`s rights and interests, The new responsible consumer can become a key driving force of sustainable development only if it is able to capitalize on new opportunities and to counter new risks of modern marketing technologies based on the Internet and mobile communications. This involves the assimilation of new knowledge throughout life to keep up with the accelerating pace of technological innovation and diffusion of e-commerce solutions and mobile commerce. We study the correlation between the composite index of consumer conditions and the level of participation in lifelong learning programmes in some Member States, based on secondary analysis of the data available at EU level,. The results confirm that the consumer`s situation is better in countries where the level of participation in lifelong learning programmes is higher. At the same time, however, the correlation is not linear. This shows that the consumer`s situation does not depend exclusively on formal continuing education but also other factors such as timeliness and severity of legal and institutional framework of consumer protection, the acquisition of knowledge through informal means, the requirement of different customers in different

  18. Consumer behaviour and order fulfilment in online retailing – A systematic review

    NARCIS (Netherlands)

    Nguyen, D.H.; de Leeuw, S.L.J.M.; Dullaert, W.E.H.

    2018-01-01

    This paper provides a systematic review of consumer behaviour and order fulfilment in online retailing. The objective of this review is threefold: first, to identify elements of order-fulfilment operations that are relevant to online consumer behaviour (purchase, repurchase, product return); second,

  19. Determinants of Fresh Fish Purchasing Behavior Among Malaysian Consumers

    OpenAIRE

    Abdullahi Farah Ahmed; Zainalabidin Mohamed and Mohd Mansor Ismail

    2011-01-01

    The study investigates demographic and attitudinal characteristics that can affect the purchase decisions of marine fish among Malaysian consumers. A survey was conducted on Kuala Lumpur households using structured questionnaires. Seven hundred respondents were randomly interviewed with regard to their buying behaviour pattern, attitude and perception on fresh marine fish consumption. The data were analyzed using a logit binary model. It was found that the size and income of the households, g...

  20. Effect of branding Gulf oysters on consumers willingness to pay

    OpenAIRE

    Acquah, Sarah; Petrolia, Daniel

    2014-01-01

    Using a choice experiment this study found that raw oyster consumers are more likely to buy oysters harvested from their region over those harvested outside the region. Consumers are more likely to buy wild-caught oysters over cultivated oysters. Non-Gulf consumers are more likely to buy medium or large size oysters over small size.

  1. A conjoint analysis of food retailers' buying behaviour of fish and cheese products in 14 European countries

    DEFF Research Database (Denmark)

    Blunch, Niels Johan; Skytte, Hans

    1998-01-01

    This paper reports some initial findings from a large project on retail buying behaviour in 17 European countries. The study de-mon-strates that the traditional four P's as influencing factors are losing relative importance to some hitherto neglec factors, which retail suppliers have to take into...... into account, and which could give rise to special problems for small and medium-sized sup-pliers. A segmentation of retail chains based on these new factors is also made....

  2. The Impact of Mass-Media on Consumer Behaviour Among Children and Young People

    OpenAIRE

    Adriana Anca Cristea; Mihaela Simona Apostol; Tatiana Corina Dosescu

    2014-01-01

    We note that nowadays the mass-media discourse influences the consumer behaviour of children and young people, more specifically, it is obvious that it has brought about changes in many fields (i.e., culture, economy, society, etc.). Advertising messages which target consumers resulted in attitude and behaviour changes, due to new, specially designed marketing techniques and strategies aimed at reaching children and young people. The consumer behaviour of this type of audience has its own cha...

  3. Investigating factors influencing consumer willingness to buy GM food and nano-food

    Science.gov (United States)

    Yue, Chengyan; Zhao, Shuoli; Cummings, Christopher; Kuzma, Jennifer

    2015-07-01

    Emerging technologies applied to food products often evoke controversy about their safety and whether to label foods resulting from their use. As such, it is important to understand the factors that influence consumer desires for labeling and their willingness-to-buy (WTB) these food products. Using data from a national survey with US consumers, this study employs structural equation modeling to explore relationships between potential influences such as trust in government to manage technologies, views on restrictive government policies, perceptions about risks and benefits, and preferences for labeling on consumer's WTB genetically modified (GM) and nano-food products. Some interesting similarities and differences between GM- and nano-food emerged. For both technologies, trust in governing agencies to manage technologies did not influence labeling preferences, but it did influence attitudes about the food technologies themselves. Attitudes toward the two technologies, as measured by risk-benefit comparisons and comfort with consumption, also greatly influenced views of government restrictive policies, labeling preferences, and WTB GM or nano-food products. For differences, labeling preferences were found to influence WTB nano-foods, but not WTB GM foods. Gender and religiosity also had varying effects on WTB and labeling preferences: while gender and religiosity influenced labeling preferences and WTB for GM foods, they did not have a significant influence for nano-foods. We propose some reasons for these differences, such as greater media attention and other heuristics such as value-based concerns about "modifying life" with GM foods. The results of this study can help to inform policies and communication about the application of these new technologies in food products.

  4. Fluence of Product Leaflets on Purchasing Behaviour in Times of Crisis

    Directory of Open Access Journals (Sweden)

    Halina Starzyczná

    2015-01-01

    Full Text Available This paper presents partial results of primary research on consumer purchasing behaviour with regards to the utilization of product leaflets. It deals with the consumer reaction on the use of these leaflets. The main goal is to assess the impulse to purchase goods on the basis of promotional leaflets in mailboxes, depending on the personal characteristics of the consumer. Partial goals are a brief theoretical basis of the examined issues and selected results of secondary research on consumer behaviour based on available statistical data and information. Consumer behaviour changes drastically in times of crisis. Czech consumer is addressed daily by a specific communication media of store chains – the leaflets. These appear daily in mailboxes and are generally positively accepted. There are also negative opinions, both from consumers as well as the EU. Respondents were asked about their financial situation, to what extent they change their buying behaviour with respect to the income level of households. It turned out that the impulse to purchase goods on the basis of promotional leaflets in mailboxes does not depend on the age and sex of respondents, but depends on the income level and education. The largest proportion of respondents considers leaflets because of promotional discounts.

  5. The Purchase of Voluntary Carbon Offsets by Australian Consumers: Exploring the Attitude-Behaviour Gap

    DEFF Research Database (Denmark)

    Adamsen, Jannie Mia; Sloan, Sarah

    This research examines the level of environmental awareness among Australian consumers and identifies the factors that affect attitudes and behaviour towards purchasing carbon offset products. Data was obtained from 83 consumers through an online survey to measure knowledge and purchase behaviour...... of carbon offsets, intention for future purchases and attitudes towards the environment. The results demonstrate that an attitude-behaviour gap exists among Australian consumers; while consumers possess strong positive attitudes towards the environment and climate change, this does not translate into actual...

  6. Buying Local or Imported Goods?

    DEFF Research Database (Denmark)

    Ayob, Abu H.; Hussain, Wan Mohd Hirwani Wan

    2016-01-01

    ’ purchasing decisions. Data was collected on 296 university students in Malaysia and analyzed through probit regression analysis. The findings reveal that foreign products from advanced countries are preferred by male students because of the superior quality and brand image. On the other hand, family members......This study attempts to profile non-income consumers by examining their decisions to buy local or imported products. Hypotheses were drawn from discussions on the comparative advantages of advanced and developing countries, as well as the effects of a product’s country-of-origin on customers...... encourage students to buy local products because they are perceived as being less expensive. Also, students who receive scholarships are more likely to buy local products than self-sponsored students. This research offers insights into ex-ante purchasing behavior in developing countries particularly among...

  7. Consumer Purchase Behaviour Toward Environmentally Friendly Products in Japan

    OpenAIRE

    Udo, Miyako

    2007-01-01

    This study considers consumer purchase behaviour toward environmentally friendly products in Japan and focuses on factors which can influence environmentally responsible purchase decision making. The modified theory of planned behaviour based on previous research in the area of environmentally responsible purchase behaviour and ethical purchase decision making is applied to examine factors affecting the purchase decision making and key findings from the present study are highlighted. It can b...

  8. Direct and retrospective assessment of factors contributing to compulsive buying.

    Science.gov (United States)

    Miltenberger, Raymond G; Redlin, Jennifer; Crosby, Ross; Stickney, Marcella; Mitchell, Jim; Wonderlich, Stephen; Faber, Ronald; Smyth, Joshua

    2003-03-01

    Compulsive buying is a disorder that has begun to receive attention from researchers in recent years. The results of a handful of studies suggest that compulsive buying occurs in response to negative emotions and results in a decrease in the intensity of the negative emotions. In this investigation, we used interview and self-monitoring methods to evaluate the antecedents and consequences of compulsive buying in a sample of women who met criteria for compulsive buying on the compulsive buying scale (J. Consumer Res. 19 (1992) 459). As a group, the participants reported negative emotions as the most common antecedents to compulsive buying, and euphoria or relief from the negative emotions as the most common consequence of compulsive buying. These findings were consistent across the interview and self-monitoring assessment methods. The implications for assessment and treatment are discussed.

  9. The Impact of Ethno Marketing Activities on Consumer Buying Behavior in the Balkans: The Case of Kosovo

    Directory of Open Access Journals (Sweden)

    Dr.Sc. Jusuf Zeqiri

    2016-01-01

    Full Text Available Ethno marketing defines as marketing segmentation approach that groups consumers on the basis of ethnicity. Ethno marketing starts with recognizing the elements of culture as crucial and essential for driving contemporary marketing strategies. Ethno marketing is slowly gaining traction in marketing in multicultural environments, particularly in countries or regions inhabited by consumers from different ethnic backgrounds. This study aims to find whether such marketing activities based on cultural elements practice has any effect on consumers’ buying behavior in the Balkans.  It focuses on consumers in Kosova with the understanding that this is a preliminary exploratory study whose results will form basis for a large study on the Balkan region. The study used a structured questionnaire with the Likert Scale. One hundred, forty-eight responses were received and analyzed using the SPSS statistical software. The results of the analysis show that Albanian consumers in Kosova agree that ethno marketing is important and company marketing activities such as a company’s advertisement and promotion in the language of the ethnic is considered very important during consumers purchase decisions. Furthermore, results reveal that symbols, cultural elements as well as the information dissemination inside the stores and outside seem to be very important for consumers. On the basis of this study, a larger study that covers the different countries in the Balkan region to determine how consumers in the different countries in the region relate to ethno marketing is strongly recommended.

  10. Cognitive processes associated with compulsive buying behaviours and related EEG coherence.

    Science.gov (United States)

    Lawrence, Lee Matthew; Ciorciari, Joseph; Kyrios, Michael

    2014-01-30

    The behavioural and cognitive phenomena associated with Compulsive Buying (CB) have been investigated previously but the underlying neurophysiological cognitive process has received less attention. This study specifically investigated the electrophysiology of CB associated with executive processing and cue-reactivity in order to reveal differences in neural connectivity (EEG Coherence) and distinguish it from characteristics of addiction or mood disorder. Participants (N=24, M=25.38 yrs, S.D.=7.02 yrs) completed the Sensitivity to Punishment Sensitivity to Reward Questionnaire and a visual memory task associated with shopping items. Sensitivities to reward and punishment were examined with EEG coherence measures for preferred and non-preferred items and compared to CB psychometrics. Widespread EEG coherence differences were found in numerous regions, with an apparent left shifted lateralisation for preferred and right shifted lateralisation for non-preferred items. Different neurophysiological networks presented with CB phenomena, reflecting cue reactivity and episodic memory, from increased arousal and attachment to items. © 2013 Published by Elsevier Ireland Ltd.

  11. Parental influence on consumer and purchase behaviour

    African Journals Online (AJOL)

    user

    Parental influence on consumer and purchase behaviour of Generation Y. 21 ... Department of Marketing Management. University of Pretoria ... The decision, however, in making ... exactly what role social environment and ... influences on the younger Generation Y are very .... as parents, peers, the mass media, retail stores,.

  12. Determinants of consumer food waste behaviour: Two routes to food waste.

    Science.gov (United States)

    Stancu, Violeta; Haugaard, Pernille; Lähteenmäki, Liisa

    2016-01-01

    Approximately one quarter of the food supplied for human consumption is wasted across the food supply chain. In the high income countries, the food waste generated at the household level represents about half of the total food waste, making this level one of the biggest contributors to food waste. Yet, there is still little evidence regarding the determinants of consumers' food waste behaviour. The present study examines the effect of psycho-social factors, food-related routines, household perceived capabilities and socio-demographic characteristics on self-reported food waste. Survey data gathered among 1062 Danish respondents measured consumers' intentions not to waste food, planning, shopping and reuse of leftovers routines, perceived capability to deal with household food-related activities, injunctive and moral norms, attitudes towards food waste, and perceived behavioural control. Results show that perceived behavioural control and routines related to shopping and reuse of leftovers are the main drivers of food waste, while planning routines contribute indirectly. In turn, the routines are related to consumers' perceived capabilities to deal with household related activities. With regard to intentional processes, injunctive norms and attitudes towards food waste have an impact while moral norms and perceived behavioural control make no significant contribution. Implications of the study for initiatives aimed at changing consumers' food waste behaviour are discussed. Copyright © 2015 Elsevier Ltd. All rights reserved.

  13. Gender differences and influence on ethical behaviour of consumers

    Directory of Open Access Journals (Sweden)

    Kovač-Žnideršić Ružica

    2013-01-01

    Full Text Available Consumerism, human existence, and the current business environment in which companies exist, are characterized by extreme complexity and dynamism, as a result of the simultaneous action of a large number of various factors, different in orientation and intensity. At a time when natural resources are consumed faster than they can be renewed, when the gap between rich and poor deepens, when the issue of sustainable development and socially responsible business practices are becoming a priority, the phenomena of ethical consumption and ethical consumer behaviour play a more prominent role in marketing theory and practice research. It is evident that consumers in both - developed and developing economies, are including the ethical evaluation of companies and their products and services on the market, in the process of forming their own opinions, preferences, and purchase decision. The modern consumer is sophisticated, knowledgeable and well informed, and as such is ready to decisively influence the companies to apply ethical practice. In order to fulfil these ethical demands of the market, marketing theory and practice pays great attention to the research of factors that influence the ethical behaviour of consumers. This paper tries to find an answer to the question - is there a significant difference between the ethical behavior of women and men as consumers.

  14. With a little help from my fans - extending models of pro-social behaviour to explain supporters' intentions to buy soccer club shares

    NARCIS (Netherlands)

    Ruyter, de J.C.; Wetzels, M.G.M.

    2000-01-01

    In this paper, we develop a framework of pro-social behaviour for understanding and explaining soccer fans’ intentions to buy shares from their club in order to provide assistance in times of financial need. Based on the theory of norms, two alternative versions of the framework are empirically

  15. Analysis of the purchase and consumer behaviour towards direct purchase of food

    OpenAIRE

    Zenner, Silvia; Wirthgen, Bernd; Altmann, M.

    2003-01-01

    The paper presented the methodic as well as selected results of own empiric research (face-to-face questionings in seven different questioning regions, n = 1488) to the analysis of the shopping behaviour and the attitudes towards direct purchase. To the analysis of the buying patterns a Kaufverhaltensindex (KVI) was introduced. In the regional comparison will be clear that the questioning regions of Baden-Württemberg and North Rhine-Westphalia show KVI by far highest, while the eastern questi...

  16. Expression of irrationality in consumer behaviour: aspect of price perception

    OpenAIRE

    Banytė, Jūratė; Rutelionė, Aušra; Gadeikienė, Agnė; Belkevičiūtė, Justina

    2016-01-01

    Consumer decision-making and its determining factors have been analysed by a number of marketing researchers; however, the majority of studies concentrate on the rational approach. Although sporadic, recent theoretical and empirical studies reveal that researchers of consumer behaviour should also place considerable attention on the analysis of issues related to consumer irrationality. In order to disclose the expression of consumer irrationality in decision-making related to purchasing and c...

  17. The dynamics of consumer behaviour: On habit, discontent, and other fish to fry

    DEFF Research Database (Denmark)

    Scholderer, Joachim; Trondsen, Torbjørn

    2008-01-01

    Recent research has drawn attention to the role of past behaviour and habit in the overall structure of consumer behaviour. We argue that in cross-sectional data past behaviour and habit must be confounded with present beliefs and attitudes when the behaviour in question has been enacted numerous...... supply. These negative evaluations, in turn, prompted substitution of traditional seafood with newly available, processed seafood products and an increasing dominance of aqua-cultured species. The theoretical discussion focuses on the inability of static models of consumer behaviour (in particular...... times before. To disentangle the effects, longitudinal data were collected from a large panel of Norwegian consumers (effective N=4184) in 1996, 2000, and 2004. Cross-lagged panel analysis indicated that higher consumption of traditional seafood led to increasingly negative evaluations of the product...

  18. FACTORS ASSOCIATED WITH STATIC-PRICE ONLINE GROUP BUYING

    OpenAIRE

    Bralić, Antonia; Jadrić, Mario; Ćukušić, Maja

    2014-01-01

    Numerous researchers explore key influencers of online consumer behavior, and the willingness to transact in the online environment in particular. The proliferation of online group buying websites is changing marketing strategies and buyers’ habits without doubt. The purpose of this research is to investigate and identify critical factors that affect the intention to purchase from group buying websites among student population. A survey-based approach was employed to investigate the research ...

  19. The influence of consumers' environmental beliefs and attitudes on energy saving behaviours

    International Nuclear Information System (INIS)

    Gadenne, David; Sharma, Bishnu; Kerr, Don; Smith, Tim

    2011-01-01

    With a heightened focus on the concept of sustainability in the past few decades, government, business and individuals have become increasingly aware of the need to reduce our environmental footprint. Consequently there has been much research on consumer environmental behaviour, and the beliefs, norms and attitudes that influence this behaviour. In this article we develop a conceptual framework of consumer environmental behaviour and its antecedents, and test hypotheses within the framework by means of a survey of green consumers. The results show that general environmental beliefs do influence norms on environmental actions and prices, but only norms on price are correlated with environmental attitudes; both intrinsic and extrinsic environmental drivers together with social norms and community influence are associated with environmental attitudes, but cost barriers may have a negative influence. It was also found that there was a strong association between environmental attitudes and energy saving behaviours but the latter was not in any way influenced by government policies or subsidies. - Highlights: ► We model consumer environmental behaviour and its antecedents. ► Environmental beliefs influence environmental norms on actions and prices. ► Environmental price norms are correlated with environmental attitudes. ► Environmental drivers, social norms and community influence are associated with attitudes. ► Strong association found between environmental attitudes and behaviour.

  20. Perception of using group buying sites to acquire tourist services cou-pons

    OpenAIRE

    Luiz Mendes Filho; Vanessa Araújo Jorge; Otávio Bezerra de Sena Júnior

    2016-01-01

    Technologies brought new forms of business as in the case of group buying sites, which are basically a way to sell on the Internet that allows consumers to buy goods and services at lower prices. This study analyzed the travelers’ perception of the use of group buying sites to acquire tourist services coupons. The research presents a quantitative-exploratory approach using the Technology Acceptance Model to investigate the use of group buying sites to acquire tourist services coupons during a...

  1. Bringing the Consumer Back in—The Motives, Perceptions, and Values behind Consumers and Rural Tourists’ Decision to Buy Local and Localized Artisan Food—A Swedish Example

    Directory of Open Access Journals (Sweden)

    Paulina Rytkönen

    2018-04-01

    Full Text Available This article highlights the motivational factors behind consumers’ and tourists’ decisions to buy local artisan cheese in Jämtland (Sweden. Empirically, the case itself diverts from the typical Franco-Mediterranean case in which both the actions of producers and consumers are embedded in historical, long-term culinary traditions and territorial features, nor is it the typical farmers’ market or another market-driven direct produce system. The main purpose is to shed light on the motivational factors behind the purchasing decision of consumers and tourists by studying the attributes that consumers embody in the products. The article is based on two consumer surveys/short interviews, the first conducted in June 2012 and the second in February 2017. The results were tested against/related to the wider local food discussion conceptualized through four types of attributes. Namely, intrinsic and extrinsic attributes; post-modernity and environmental attributes; geographical and territorial attributes; and local and rural development attributes. The results in this article clearly show that consumers value a combination of different attributes from both market-driven direct produce systems and close typicity systems. Therefore, the construction of proximity from the point of view of the consumer can be derived from a complex set of attributes and motivational factors not normally highlighted in the localized food discussion.

  2. The dynamics of consumer behaviour. On habit, discontent, and other fish to fry.

    Science.gov (United States)

    Scholderer, Joachim; Trondsen, Torbjørn

    2008-11-01

    Recent research has drawn attention to the role of past behaviour and habit in the overall structure of consumer behaviour. We argue that in cross-sectional data past behaviour and habit must be confounded with present beliefs and attitudes when the behaviour in question has been enacted numerous times before. To disentangle the effects, longitudinal data were collected from a large panel of Norwegian consumers (effective N=4184) in 1996, 2000, and 2004. Cross-lagged panel analysis indicated that higher consumption of traditional seafood led to increasingly negative evaluations of the product supply. These negative evaluations, in turn, prompted substitution of traditional seafood with newly available, processed seafood products and an increasing dominance of aqua-cultured species. The theoretical discussion focuses on the inability of static models of consumer behaviour (in particular, the theory of planned behaviour) to capture such dynamic effects. Marketing and policy implications related to the changing structure of the seafood market are outlined.

  3. EMPIRICAL STUDY ON INFLUENCE OF EXTRAVERSION ON CONSUMER PASSION AND BRAND EVANGELISM WITH WORD-OF-MOUTH COMMUNICATION

    OpenAIRE

    Pradeep KAUTISH

    2010-01-01

    Word-of-Mouth (WOM) is recognized as a powerful marketing instrument. Its importance as a communication mechanism has widely explored and established in influencing purchase decision in the consumer behaviour domain (e.g., Gilly et al. 1998; Herr et al. 1991; Wilson 1991). WOM was recognized as an important determinant of consumer’s buying behaviour early in marketing literature (Butler 1923), its influence reported as greater than personal selling and advertising (Engel et al. 1969; Feldman ...

  4. Efficient constraint-based Sequential Pattern Mining (SPM algorithm to understand customers’ buying behaviour from time stamp-based sequence dataset

    Directory of Open Access Journals (Sweden)

    Niti Ashish Kumar Desai

    2015-12-01

    Full Text Available Business Strategies are formulated based on an understanding of customer needs. This requires development of a strategy to understand customer behaviour and buying patterns, both current and future. This involves understanding, first how an organization currently understands customer needs and second predicting future trends to drive growth. This article focuses on purchase trend of customer, where timing of purchase is more important than association of item to be purchased, and which can be found out with Sequential Pattern Mining (SPM methods. Conventional SPM algorithms worked purely on frequency identifying patterns that were more frequent but suffering from challenges like generation of huge number of uninteresting patterns, lack of user’s interested patterns, rare item problem, etc. Article attempts a solution through development of a SPM algorithm based on various constraints like Gap, Compactness, Item, Recency, Profitability and Length along with Frequency constraint. Incorporation of six additional constraints is as well to ensure that all patterns are recently active (Recency, active for certain time span (Compactness, profitable and indicative of next timeline for purchase (Length―Item―Gap. The article also attempts to throw light on how proposed Constraint-based Prefix Span algorithm is helpful to understand buying behaviour of customer which is in formative stage.

  5. An Exploratory Study of the Factors That May Affect Female Consumers’ Buying Decision of Nail Polishes

    OpenAIRE

    Sun, Chen; Adhikari, Koushik; Koppel, Kadri

    2015-01-01

    The objective of this study was to determine what factors female consumers valued more when they buy nail polish. Ninety-eight female consumers participated in a nail polish consumer study at the Sensory Analysis Center, Kansas State University. A questionnaire containing a check-all-that-apply (CATA) question, behavior questions and demographic questions was presented to each consumer. In the CATA question, the factors that may affect consumers’ decision to buy a nail polish were asked, incl...

  6. Religiosity Aspect in Consumer Behaviour: Determinants of Halal Meat Consumption

    Directory of Open Access Journals (Sweden)

    Jusmaliani

    2009-06-01

    Full Text Available Previous studies indicate that religion may influence consumer attitude and behavior in general, especially in food purchasing decisions and eating habits. There are limited studies that examined the role of religiosity in consumer behaviour; especially in relations to halal meat consumption. Due to gaps found in the literature, this study investigates the determinants of intention to eat halal meat. It also examines the levels of determinants of halal meat consumption between Indonesian Muslim living in Jakarta and Melbourne. Respondents were personally and electronically contacted. In total, 160 questionnaires were completed for this initial study. The results indicate that behavioural control and availability of halal meat have significant impact on intention to eat halal meat. The results further suggest that in general there are no significant differences in the levels of determinants of halal meat consumption between Indonesian Muslim living in Jakarta compared to those of in Melbourne, except for availability of halal meat. This study contributes to the marketing literature focuses on the impacts of religion on consumer behaviour which is still under researched.

  7. A Conceptual Framework of Consumer Food Choice Behaviour

    OpenAIRE

    Cristina Marreiros; Mitchell Ness

    2009-01-01

    The aim of this paper is to develop a conceptual framework for the analysis of consumer behaviour concerning the evaluation and choice of food products. The paper presents a review of theory on the processes of consumers' decision making and quality perception. Following this review, a theoretical framework is proposed that integrates the models of Engel, Blackwell and Miniard (1995), the main constructs of the Total Food Quality model of Grunert (1997), together with additional constructs an...

  8. Green marketing and its impact on consumer behaviour

    OpenAIRE

    Gajdoš, Michal

    2016-01-01

    This bachelor thesis is devoted to green marketing, and how this kind of marketing affects consumer behaviour. Describes in detail what is green marketing and its components, and also describes the negative part of green marketing - greenwashing. It also deals with the topic of corporate social responsibilty and in the last theoretical part with the consumer beahviour. In the practical part was created quantitative research in the form of online survey, which aimed at identifying people's awa...

  9. Vývoj spotřebního a nákupního chování

    OpenAIRE

    ŠACHTOVÁ, Barbora

    2016-01-01

    The master thesis is focusing on development in consumer and buying behaviour in on-line grocery shopping. The first part characterizes the key concepts of this topic i.e. consumer, consumer behaviour, consumer behaviour´ models, buying behaviour, purchase decision process, e-business, e-commerce. The practical part of the thesis covers the analysis of quantitative marketing research results. The end is dedicated to suggestions and recommendations for services´ improvement of on-line grocery ...

  10. Consumer Purchase Behaviour for Green Products

    OpenAIRE

    Vinod Sharma; J. Sonwalkar; Maohar Kapse

    2013-01-01

    Purpose: The concern for climate change and global warming is increasing at global level which results in stimulating the interest of firms toward environmental protection and sustainable development. Many firms have started developing green products to meet the demand of environmentally conscious consumers. These firms are now interested in finding the determinants of environmentally conscious consumers’ behaviour in order to develop effective marketing strategy to ensure the green purchase ...

  11. Cultural Aspects of Compulsive Buying in Emerging and Developed Economies: A Cross Cultural Study in Compulsive Buying

    NARCIS (Netherlands)

    Horvath, C.; Adiguzel, F.; van Herk, H.

    2013-01-01

    Although several studies focused on understanding of compulsive buying in developed countries, this phenomenon remains understudied in other parts of the world. This is rather surprising since there is an increasing interest in understanding shopping behavior of consumers in emergent markets due to

  12. Neural Correlates of Consumer Buying Motivations: A 7T functional Magnetic Resonance Imaging (fMRI Study

    Directory of Open Access Journals (Sweden)

    Adam M. Goodman

    2017-09-01

    Full Text Available Consumer buying motivations can be distinguished into three categories: functional, experiential, or symbolic motivations (Keller, 1993. Although prior neuroimaging studies have examined the neural substrates which enable these motivations, direct comparisons between these three types of consumer motivations have yet to be made. In the current study, we used 7 Tesla (7T functional magnetic resonance imaging (fMRI to assess the neural correlates of each motivation by instructing participants to view common consumer goods while emphasizing either functional, experiential, or symbolic values of these products. The results demonstrated mostly consistent activations between symbolic and experiential motivations. Although, these motivations differed in that symbolic motivation was associated with medial frontal gyrus (MFG activation, whereas experiential motivation was associated with posterior cingulate cortex (PCC activation. Functional motivation was associated with dorsolateral prefrontal cortex (DLPFC activation, as compared to other motivations. These findings provide a neural basis for how symbolic and experiential motivations may be similar, yet different in subtle ways. Furthermore, the dissociation of functional motivation within the DLPFC supports the notion that this motivation relies on executive function processes relatively more than hedonic motivation. These findings provide a better understanding of the underlying neural functioning which may contribute to poor self-control choices.

  13. Consumer behaviour survey for assessing exposure from consumer products: a feasibility study.

    Science.gov (United States)

    Schneider, Klaus; Recke, Selina; Kaiser, Eva; Götte, Sebastian; Berkefeld, Henrike; Lässig, Juliane; Rüdiger, Thomas; Lindtner, Oliver; Oltmanns, Jan

    2018-05-23

    Evaluating chemical exposures from consumer products is an essential part of chemical safety assessments under REACH and may also be important to demonstrate compliance with consumer product legislation. Modelling of consumer exposure needs input information on the substance (e.g. vapour pressure), the product(s) containing the substance (e.g. concentration) and on consumer behaviour (e.g. use frequency and amount of product used). This feasibility study in Germany investigated methods for conducting a consumer survey in order to identify and retrieve information on frequency, duration, use amounts and use conditions for six example product types (four mixtures, two articles): hand dishwashing liquid, cockpit spray, fillers, paints and lacquers, shoes made of rubber or plastic, and ball-pens/pencils. Retrospective questionnaire methods (Consumer Product Questionnaire (CPQ), and Recall-Foresight Questionnaire (RFQ)) as well as protocol methods (written reporting by participants and video documentation) were used. A combination of retrospective questionnaire and written protocol methods was identified to provide valid information in a resource-efficient way. Relevant information, which can readily be used in exposure modelling, was obtained for all parameters and product types investigated. Based on the observations in this feasibility study, recommendations are given for designing a large consumer survey.

  14. CONSUMER ATTITUDE AND BEHAVIOUR TOWARDS FOOD WASTE

    Directory of Open Access Journals (Sweden)

    Monika Radzymińska

    2016-03-01

    Full Text Available This paper presents the attitudes and behaviour of young consumers towards food waste based on a pilot qualitative research and data published in the literature. Qualitative research was conducted with the use of focus grou p method, with approximately 8–10 selected students per group. Four focus group sessions were held, with open discussion led by a moderator and the scenario containing problematic issues. The study included a total of thirty-seven students, aged 22– 25 years. Studies have shown that negative attitude of household towards food waste is not frequently refl ected in consumers’ behaviour, despite their fundamental knowledge on how to reduce food waste. Respondents emphasized the need for educational campaigns. Properly selected and presented information will stimulate both consumer’s attitude and behaviour.

  15. Consumer behaviour towards organic food in porto alegre: an application of the theory of planned behaviour

    Directory of Open Access Journals (Sweden)

    Alexia Hoppe

    2013-03-01

    Full Text Available The aim of this study was to investigate consumers' decision-making process, attitudes and values towards organic food throughout the employment of the Theory of Planned Behaviour, adapting the methodology from a European project. 450 consumers were interviewed at supermarkets and farmers' markets in Porto Alegre, Brazil. Results indicate a high penetration level and very positive attitude towards organic products. Organics are believed to be healthier, tastier, more natural and environmental friendly, although being less attractive and more expensive than conventional food. Respondents from the farmers' market represent a specific segment whose values are more oriented toward society. The findings showed an alignment between positive attitude and consumption behaviour among the surveyed consumers. The study finally contributes to the stakeholders in general, since the knowledge of the attributes more valued by consumers can help retailers to play the role of coordinators of this supply chain, stimulating producers to adhere to organic certification, helping them to upgrade their production practices and improve their income. Consumers are also benefiting from this offer in the market.

  16. An Exploratory Study of the Factors That May Affect Female Consumers’ Buying Decision of Nail Polishes

    Directory of Open Access Journals (Sweden)

    Chen Sun

    2015-06-01

    Full Text Available The objective of this study was to determine what factors female consumers valued more when they buy nail polish. Ninety-eight female consumers participated in a nail polish consumer study at the Sensory Analysis Center, Kansas State University. A questionnaire containing a check-all-that-apply (CATA question, behavior questions and demographic questions was presented to each consumer. In the CATA question, the factors that may affect consumers’ decision to buy a nail polish were asked, including both sensory and non-sensory factors. The frequency in percent for the factors was calculated. Sensory appeal, price and convenience of usage were the top factors that affected consumers’ buying decisions. Consumers valued sensory appeal and convenience of usage; this suggested that a nail polish company’s product development and advertising departments may want to focus on these two areas, primarily. The information presented in this study could help a nail polish company understand more about consumer segmentation and advertising strategy.

  17. The relative importance of habitual and deliberative factors in food consumer behaviour

    DEFF Research Database (Denmark)

    Scholderer, Joachim; Olsen, Svein Ottar; Brunsø, Karen

    2006-01-01

    Rational-choice approaches to consumer behaviour neglect the influence of habitual factors. Previous research outside the food choice area has found that habitual factors tend to dominate when the target behaviour is performed often and in stable contexts, whilst deliberative factors tend......), 0.18 (Denmark), 0.10 (Spain), 0.16 (Netherlands), 0.00 (Poland). Although no general answer may exist to the question whether habitual or deliberative factors are more important in food consumer behaviour, habits appear to dominate behaviour in the domain of seafood consumption....... to dominate when the target behaviour is performed rarely and in unstable contexts. In the food choice area, only little research exists that would allow a similar assessment. As part of the SEAFOODplus project, representative surveys were conducted in Belgium, Denmark, Spain, the Netherlands, and Poland...

  18. The relative importance of habitual and deliberative factors in food consumer behaviour

    DEFF Research Database (Denmark)

    Scholderer, Joachim; Olsen, Svein Ottar; Brunsø, Karen

    2006-01-01

    Rational-choice approaches to consumer behaviour neglect the influence of habitual factors. Previous research outside the food choice area has found that habitual factors tend to dominate when the target behaviour is performed often and in stable contexts, whilst deliberative factors tend...... to dominate when the target behaviour is performed rarely and in unstable contexts. In the food choice area, only little research exists that would allow a similar assessment. As part of the SEAFOODplus project, representative surveys were conducted in Belgium, Denmark, Spain, the Netherlands, and Poland......), 0.18 (Denmark), 0.10 (Spain), 0.16 (Netherlands), 0.00 (Poland). Although no general answer may exist to the question whether habitual or deliberative factors are more important in food consumer behaviour, habits appear to dominate behaviour in the domain of seafood consumption....

  19. A Profile of Romanian Highly Educated Eco-Consumers Interested in Product Recycling A Statistical Approach

    Directory of Open Access Journals (Sweden)

    Simionescu Mihaela

    2014-07-01

    Full Text Available The objective of this research is to create a profile of the Romanian eco-consumer with university education. The profile is not limited to the information regarding environmental and economic benefits of recycling, but focuses on ecological behaviour. A detailed statistical analysis was made based on a large representative sample of respondents with secondary and university education. Indeed, the tendency of practical ecobehaviour becomes more pronounced for the people with university education. For people that are more than 30 years old the chance of being aware of the significance of the recycling symbols on the packages decreases, the lowest chance being given to people aged more than 50. The respondents that are interested in environment protection buy products with ecological symbols. However, those people who already know the meaning of these symbols do not buy this type of products for ecological reasons, even if they are interested in the environment protection. This research also offers an extensive description of its results, being an opportunity for the respondents to know more about the meaning of the recycling symbols. The results of this research also provide information being a guideline for consumers. This study achieves two main goals: the ecological component (the eco-consumers were identified and ordinary consumers were attracted through the ecological behaviour and the economic aspect (the resources allocation will be more efficient and the marketers will be able to address ecoconsumers who have specific characteristics.

  20. Influence of scientific-technical literacy on consumers' behavioural intentions regarding new food.

    Science.gov (United States)

    Rodríguez-Entrena, Macario; Salazar-Ordóñez, Melania

    2013-01-01

    The application of genetic engineering to agriculture has led to an important and controversial innovation in the food sector, so-called Genetically Modified (GM) food. A great deal of literature has studied cognitive and attitudinal factors conditioning consumers' acceptance of GM food, knowledge being one of the most inconsistent variables. Notwithstanding, some authors suggest closer attention should be paid to "science literacy", even more so than knowledge. This paper studies the potential role of consumer literacy fields - i.e. consumer scientific-technical or social-humanistic literacy - in determining consumer choice behaviour towards GM foods. We analyse the strength of the moderating effects produced by consumer university training in some of the most important factors which influence consumers' innovative product acceptance, such as perceived benefits and risks, attitudes to GM technology, trust in institutions or knowledge. The research is performed in southern Spain, using a variance-based technique called Structural Equation Modelling by Partial Least Squares (PLSs). The results show that perceived benefits and risks play a significant role in shaping behavioural intentions towards GM food, the attitude to GM technology being the main driver of consumers' beliefs about risks and benefits. Additionally, behavioural intentions display some differences between the scientific-technical and social-humanistic literacy fields, the variables of trust in institutions and knowledge registering the most striking differences. Copyright © 2012 Elsevier Ltd. All rights reserved.

  1. Financial insight and behaviour of household consumers in Port ...

    African Journals Online (AJOL)

    Financial insight and behaviour of household consumers in Port Elizabeth. ... improve their money management skills and ensure they eliminate debt, which can be ... Significant relationships between demographical variables and financial ...

  2. Factors Influencing Urban Consumers' Acceptance of Genetically Modified Foods

    OpenAIRE

    Jae-Hwan Han; R. Wes Harrison

    2007-01-01

    Linkages between consumer beliefs and attitudes regarding the risks and benefits of genetically modified foods and consumer purchase intentions for these foods are examined. Factors that hinder consumer purchases of genetically modified foods are also tested. Results show that purchase intentions for consumers willing to buy genetically modified crops and meats are primarily affected by their belief that these foods are safe. On the other hand, intentions of consumers who decide not to buy ge...

  3. The Influence of Online Store Beliefs towards Impulse Buying (Study on Elevania.co.id

    Directory of Open Access Journals (Sweden)

    Citra Kusuma Dewi

    2015-03-01

    Full Text Available The rapid development of information technology brings a great impact to all aspects, including the development of business and marketing. The rapid growth of internet user makes online business becomes a potential market. One of the factors that determine the success of an online business is consumer beliefs to an online store. The purpose of this study is to determine the influence of online stores beliefs towards impulse buying on elevenia consumers. This study was conducted on elevenia consumers who have shopped at elevenia.co.id. Sample size of 100 people with purposive sampling method. Data was collected through questionnaires using a 5 point Likert scale to measure 11 indicators. The analysis technique is multiple linear regression. The research found that the online store beliefs variable consist of functional convenience beliefs and representation delight, simultaneously influence impulse buying on elevenia consumers.While in partial functional convenience beliefs variable have no influence towards impulse buying on elevenia consumers.

  4. Young Consumer Behaviour Towards Tourism Products

    OpenAIRE

    Adriana Anca Cristea; Mihaela Simona Apostol; Tatiana Corina Dosescu

    2014-01-01

    Tourism is considered to be an important branch of the Romanian economy. However, its contribution to the GDP is extremely low. Inbound tourism is reduced, the sole indicator which is constanly increasing being the number of Romanian tourists who travel abroad. We assume that a good way of increasing domestic tourism in Romania would be to get the young population practise various forms of tourism. Conducting a market survey in consumer behaviour towards tourism products among pupils and stud...

  5. Portrait Value Questionnaire's (PVQ) usefulness in explaining quality food-related consumer behaviour

    DEFF Research Database (Denmark)

    Fotopoulos, C.; Krystallis, Athanasios; Pagiaslis, A.

    2011-01-01

    consumers did not form a separate and clearly diversified cluster if the PVQ inventory functions as a basis for segmentation. Future models should incorporate values together with intermediate-level constructs (e.g. beliefs and/or attitudes) when attempting to predict consumer behaviour towards quality food...... products. Originality/value - The paper shows that while values can be used to meaningfully segment quality food consumers, there is still much to learn regarding the direct and indirect determinants of quality food purchase behaviour.......Purpose - Schwartz's portrait value questionnaire (PVQ) has extensively been used in personal values research. The present paper aims to validate the 40-item PVQ typology, using a nationally representative sample of 997 consumers. The main objective of the survey was to investigate whether higher...

  6. Consumer Perceived Risk, Attitude and Online Shopping Behaviour; Empirical Evidence from Malaysia

    Science.gov (United States)

    Ariff, Mohd Shoki Md; Sylvester, Michele; Zakuan, Norhayati; Ismail, Khalid; Mat Ali, Kamarudin

    2014-06-01

    The development of e-commerce has increased the popularity of online shopping worldwide. In Malaysia, it was reported that online shopping market size was RM1.8 billion in 2013 and it is estimated to reach RM5 billion by 2015. However, online shopping was rated 11th out of 15 purposes of using internet in 2012. Consumers' perceived risks of online shopping becomes a hot topic to research as it will directly influence users' attitude towards online purchasing, and their attitude will have significant impact to the online purchasing behaviour. The conceptualization of consumers' perceived risk, attitude and online shopping behaviour of this study provides empirical evidence in the study of consumer online behaviour. Four types of risks - product risk, financial, convenience and non-delivery risks - were examined in term of their effect on consumers' online attitude. A web-based survey was employed, and a total of 300 online shoppers of a Malaysia largest online marketplace participated in this study. The findings indicated that product risk, financial and non-delivery risks are hazardous and negatively affect the attitude of online shoppers. Convenience risk was found to have positive effect on consumers' attitude, denoting that online buyers of this site trusted the online seller and they encountered less troublesome with the site. It also implies that consumers did not really concern on non-convenience aspect of online shopping, such as handling of returned products and examine the quality of products featured in the online seller website. The online buyers' attitude was significantly and positively affects their online purchasing behaviour. The findings provide useful model for measuring and managing consumers' perceived risk in internet-based transaction to increase their involvement in online shopping and to reduce their cognitive dissonance in the e-commerce setting.

  7. Deciphering the consumer behaviour facets of functional foods: A literature review.

    Science.gov (United States)

    Kaur, Navdeep; Singh, Devinder Pal

    2017-05-01

    This paper presents a systematic literature review of studies investigating various facets of consumer behaviour towards functional foods. It focuses on published international research on functional food attitude and behaviour from across the world. Research papers (n = 112) that were identified were coded in terms of study type, variables studied, product type, participant profile, research methodology and analysis details, as well as results and implications for future research. Results provide a systematic overview of the context in which behaviour towards functional foods have been examined in the past and provide a synthesis of findings in four categories of determinants, namely (1) Personal Factors, (2) Psychological Factors, (3) Cultural & Social Factors, and (4) Factors relating to the functional food product. A reference model for the relationships between these factors and behaviour of consumers is derived. Copyright © 2017 Elsevier Ltd. All rights reserved.

  8. Experimental evidence for the influence of cognitions on compulsive buying.

    Science.gov (United States)

    McQueen, Paul; Moulding, Richard; Kyrios, Michael

    2014-12-01

    Compulsive buying is a disabling condition, where individuals are unable to resist or control their buying behavior, leading to substantial social and financial problems. Cognitive models implicate the role of beliefs as one factor in buying behavior, for example, "this item is unique and will help me improve my life". This study experimentally examined the contribution of such beliefs to the disorder, in individuals who compulsively buy (N = 18) and in non-clinical controls (N = 17). Participants were presented with photographs of idiosyncratically appealing and unappealing items, in the context of imagined scenarios that either minimized or maximized aspects relevant to hypothesized "compulsive buying beliefs" (i.e., beliefs that acquisition can compensate for negative feelings, beliefs regarding uniqueness and lost opportunities, and emotional reasons for buying). It was found that individuals who compulsively buy demonstrated stronger urges to purchase than control participants, regardless of context, but the overall strength of these urges was responsive to manipulations of beliefs about consumer items said to be associated with compulsive buying. The main limitation of the study was a small sample size, potentially reducing power. Nonetheless, these findings provide insights into the processes underlying compulsive phenomena, in particular supporting the role of cognitions in compulsive buying. Copyright © 2014 Elsevier Ltd. All rights reserved.

  9. Crowdfunding and new trends in consumer behaviour

    Directory of Open Access Journals (Sweden)

    Joanna Pieniążek

    2014-06-01

    Full Text Available This paper discusses social funding and how it affects consumer behaviour. Crowdfunding contributes to the support and development of interesting products and services. Consumers have become not only the recipients but also co-creators of new products.The changes also apply to the consumption model.So far, the customer has received product already formed by the manufacturers. Now, the customer may pre-order the product via a crowdfunding site, by financially supporting the manufacturing process of the product. Online community which the consumer belongs to has the power to market the products which might never be created or would be created after a long period of time. It may also have influence on their appearance and functionality. The purpose of this article is to present the phenomenon of crowdfunding and an attempt at defining consumer attitudes related to the new model of funding, promotion and sale of products online.The article provides an overview of the literature on the subject and an analysis of selected crowdfunding sites.

  10. Investigating factors influencing consumer willingness to buy GM food and nano-food

    International Nuclear Information System (INIS)

    Yue, Chengyan; Zhao, Shuoli; Cummings, Christopher; Kuzma, Jennifer

    2015-01-01

    Emerging technologies applied to food products often evoke controversy about their safety and whether to label foods resulting from their use. As such, it is important to understand the factors that influence consumer desires for labeling and their willingness-to-buy (WTB) these food products. Using data from a national survey with US consumers, this study employs structural equation modeling to explore relationships between potential influences such as trust in government to manage technologies, views on restrictive government policies, perceptions about risks and benefits, and preferences for labeling on consumer’s WTB genetically modified (GM) and nano-food products. Some interesting similarities and differences between GM- and nano-food emerged. For both technologies, trust in governing agencies to manage technologies did not influence labeling preferences, but it did influence attitudes about the food technologies themselves. Attitudes toward the two technologies, as measured by risk–benefit comparisons and comfort with consumption, also greatly influenced views of government restrictive policies, labeling preferences, and WTB GM or nano-food products. For differences, labeling preferences were found to influence WTB nano-foods, but not WTB GM foods. Gender and religiosity also had varying effects on WTB and labeling preferences: while gender and religiosity influenced labeling preferences and WTB for GM foods, they did not have a significant influence for nano-foods. We propose some reasons for these differences, such as greater media attention and other heuristics such as value-based concerns about “modifying life” with GM foods. The results of this study can help to inform policies and communication about the application of these new technologies in food products

  11. Investigating factors influencing consumer willingness to buy GM food and nano-food

    Energy Technology Data Exchange (ETDEWEB)

    Yue, Chengyan [University of Minnesota-Twin Cities, Departments of Applied Economics and Horticultural Science, Bachman Endowed Chair in Horticultural Marketing (United States); Zhao, Shuoli [University of Minnesota-Twin Cities, Department of Applied Economics (United States); Cummings, Christopher [Nanyang Technological University, Division of Communication Research, Wee Kim Wee School of Communication and Information (Singapore); Kuzma, Jennifer, E-mail: jkuzma@ncsu.edu [North Carolina State University, Genetic Engineering & Society Center (United States)

    2015-07-15

    Emerging technologies applied to food products often evoke controversy about their safety and whether to label foods resulting from their use. As such, it is important to understand the factors that influence consumer desires for labeling and their willingness-to-buy (WTB) these food products. Using data from a national survey with US consumers, this study employs structural equation modeling to explore relationships between potential influences such as trust in government to manage technologies, views on restrictive government policies, perceptions about risks and benefits, and preferences for labeling on consumer’s WTB genetically modified (GM) and nano-food products. Some interesting similarities and differences between GM- and nano-food emerged. For both technologies, trust in governing agencies to manage technologies did not influence labeling preferences, but it did influence attitudes about the food technologies themselves. Attitudes toward the two technologies, as measured by risk–benefit comparisons and comfort with consumption, also greatly influenced views of government restrictive policies, labeling preferences, and WTB GM or nano-food products. For differences, labeling preferences were found to influence WTB nano-foods, but not WTB GM foods. Gender and religiosity also had varying effects on WTB and labeling preferences: while gender and religiosity influenced labeling preferences and WTB for GM foods, they did not have a significant influence for nano-foods. We propose some reasons for these differences, such as greater media attention and other heuristics such as value-based concerns about “modifying life” with GM foods. The results of this study can help to inform policies and communication about the application of these new technologies in food products.

  12. How do gender differences affect families' pro-environmental consumer behaviour?

    DEFF Research Database (Denmark)

    Grønhøj, Alice

    Studies of "green" consumer behaviour have often reported differences in male and female environmental concern and participation. This paper looks into the nature of such differences within the family. Husband-wife differences with regard to family participation in a number of environmentally...... that the processes whereby environmentally oriented consumer practices are adopted and transmitted among family members receive closer research attention....

  13. Retail restructuring and consumer choice 1. Long-term local changes in consumer behaviour: Portsmouth, 1980 – 2002

    OpenAIRE

    Ian Clarke; Alan Hallsworth; Peter Jackson; Ronan de Kervenoael; Rossana Perez del Aguila; Malcolm Kirkup

    2006-01-01

    Over the last two decades fundamental changes have taken place in the global supply and local structure of provision of British food retailing. Consumer lifestyles have also changed markedly. Despite some important studies of local interactions between new retail developments and consumers, we argue in this paper that there is a critical need to gauge the cumulative effects of these changes on consumer behaviour over longer periods. In this, the first of two papers, we present the main findin...

  14. INFLUENCE OF MARKETING COMMUNICATIVE STRATEGIES ON CONSUMER BEHAVIOUR: A CASE OF THE HIGH-TECHNOLOGY MARKET OF UKRAINE

    OpenAIRE

    Victoria Zhurylo; Olga Prygara

    2017-01-01

    The purpose of the study is to research consumer behaviour types and to develop marketing strategies of communicative influence on the consumer in the high-technology goods market. Methodology. Marketing research in Ukrainian market of high-tech goods is conducted to define motivations of the consumers and the peculiarities of their market behaviour. The profiles of target customers are developed and the typology of consumer behaviour is formed, based on the reasons of purchasing of high-tech...

  15. Understanding and changing human behaviour--antibiotic mainstreaming as an approach to facilitate modification of provider and consumer behaviour.

    Science.gov (United States)

    Stålsby Lundborg, Cecilia; Tamhankar, Ashok J

    2014-05-01

    This paper addresses: 1) Situations where human behaviour is involved in relation to antibiotics, focusing on providers and consumers; 2) Theories about human behaviour and factors influencing behaviour in relation to antibiotics; 3) How behaviour in relation to antibiotics can change; and, 4) Antibiotic mainstreaming as an approach to facilitate changes in human behaviour as regards antibiotics. Influencing human behaviour in relation to antibiotics is a complex process which includes factors like knowledge, attitudes, social norms, socio-economic conditions, peer pressure, experiences, and bio-physical and socio-behavioural environment. Further, key concepts are often perceived in different ways by different individuals. While designing and implementing projects or programmes for behavioural change with respect to antibiotics for professionals or consumers it is helpful to consider theories or models of behaviour change, e.g. the 'stages of change model', including pre-contemplation, contemplation, preparation, action, and maintenance. People in different stages of change are susceptible to different behaviour modification strategies. Application of marketing principles to 'global good', so-called 'social marketing', to improve 'welfare of the individual and society' is gaining increased attention in public health. In conclusion, just providing correct knowledge is not sufficient although it is a pre-requisite for behaviour modification in the desired direction. We can never change the behaviour of any other human, but we can facilitate for others to change their own behaviour. One possibility is to implement 'antibiotic mainstreaming' as a potentially effective way for behaviour modification, i.e. to address consequences for maintaining effective antibiotics in all activities and decisions in society.

  16. The role of health-related claims and symbols in consumer behaviour

    NARCIS (Netherlands)

    Hieke, Sophie; Cascanette, Tamara; Pravst, Igor; Kaur, Asha; Trijp, Van Hans; Verbeke, Wim; Grunert, Klaus G.

    2016-01-01

    Health claims and symbols are a convenient tool when it comes to the marketing of foods and they should, in theory, support consumers in making informed food choices, ideally in choosing healthier food products. However, not much is known about their actual impact on consumer behaviour. CLYMBOL

  17. Getting There: A Phenomenology of the Contexts of Car Buying.

    Science.gov (United States)

    Aanstoos, Christopher M.; Barrell, James J.

    The importance of understanding the manner in which the desire to buy arises in buyers has been neglected in the study of consumer psychology. This report identifies those few research projects which have studied the origins of consumer motivation and describes a phenomenologically-guided investigation which studied individuals' desires to…

  18. Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children

    DEFF Research Database (Denmark)

    Mau, Gunnar; Schramm-Klein, Hanna; Reisch, Lucia

    2014-01-01

    An introduction is presented in which the editor discusses various reports within the issue including the media literacy development, advertising process, and the children's perception of advertising...

  19. Fashion consumer behaviour impact on the model of last mile urban area emissions

    NARCIS (Netherlands)

    Spijkerman, Rene

    2016-01-01

    To enhance the validity of a mobility emission-effects model, a research is conducted on consumer behaviour. Consumer mobilitypreferences are the main determining factor in the proposed model that describes the kilometre and emission outcome under several scenarios. Motorized mobility of consumers

  20. Symposium on understanding and influencing consumer food behaviours for health: executive summary report.

    Science.gov (United States)

    Amarra, Ma Sofia V; Yee, Yeong Boon; Drewnowski, Adam

    2008-01-01

    Food consumption patterns in Asia are rapidly changing. Urbanization and changing lifestyles have diminished the consumption of traditional meals based on cereals, vegetables and root crops. These changes are accompa-nied by an increasing prevalence of chronic diseases among Asian populations. ILSI Southeast Asia and CSIRO, Australia jointly organized the Symposium on Understanding and Influencing Food Behaviours for Health, focusing on the use of consumer science to improve food behaviour. The goals of the Symposium were to present an understanding of Asian consumers and their food choices, examine the use of consumer research to modify food choices towards better health, illustrate how health programs and food regulations can be utilized effectively to promote healthier choices, and identify knowledge gaps regarding the promotion of healthy food behaviour in Asian populations. There is no difference in taste perception among Asians, and Asian preference for certain tastes is determined by exposure and familiarity largely dictated by culture and its underlying values and beliefs. Cross-cultural validity of consumer science theories and tools derived from western populations need to be tested in Asia. Information on consumption levels and substitution behaviours for foods and food products, obtained using consumer research methods, can guide the development of food regulations and programs that will enable individuals to make healthier choices. Existing knowledge gaps include consumer research techniques appropriate for use in Asian settings, diet-health relationships from consumption of traditional Asian diets, and methods to address the increasing prevalence of over- and undernutrition within the same households in Asia.

  1. Consumer Behaviour. Case: iPhone Ho Chi Minh City

    OpenAIRE

    Tran, Thi Xuan Oanh

    2016-01-01

    The main aim of this thesis is to figure out the factors that have influenced consumer behaviour of young iPhone users in Ho Chi Minh City. In this study, the author draw a conclusion based on the data collected from the survey and proposed some feasible recommendations for Apple and other high-end smartphone companies to understand their consumers and enhance brand equity. For the secondary data, a variety of theories, including consumers’ characteristics, promotion and the decision mak...

  2. Consumer-Behavioural Intention Towards The Consumption Of Functional Food In Malaysia: Their Profiles And Behaviours

    OpenAIRE

    Hayatul Safrah Salleh; Azila Mohd Noor; Nik Hazimah Nik Mat; Yusnita Yusof; Wan Norhayati Mohamed

    2015-01-01

    Unhealthy eating behaviour has been linked to the risks of many chronic diseases all around the world. Functional foods and its association with health benefits and reducing the risk of diseases open a promising avenue for consumers to pursue a healthier life as well as extending their life expectancy. This provides a great market opportunity for functional foods to be developed. Consequently, it has generated considerable consumer interest in functional food consumption. This study describes...

  3. Repeat Buying Behavior for Ornamental Plants: A Consumer Profile

    OpenAIRE

    Palma, Marco A.; Collart, Alba J.; Hall, Charles R.

    2010-01-01

    This paper used an electronic survey conducted in Texas to study the main factors affecting the frequency of purchase, measured in transactions per month, for ornamental plants. While we found several differences in demographic characteristics of respondents, the two major factors impacting the frequency of buying for ornamental plants were the purpose of the purchase (self use vs. gifts) and seasonality. Respondents with a college degree in the older age groups, and higher income levels had ...

  4. Consumer Decisions. Student Manual.

    Science.gov (United States)

    Florida State Dept. of Education, Tallahassee. Div. of Vocational Education.

    This student manual covers five areas relating to consumer decisions. Titles of the five sections are Consumer Law, Consumer Decision Making, Buying a Car, Convenience Foods, and Books for Preschool Children. Each section may contain some or all of these materials: list of objectives, informative sections, questions on the information and answers,…

  5. Compulsive buying and binge eating disorder--a case vignettes.

    Science.gov (United States)

    Marcinko, Darko; Bolanca, Marina; Rudan, Vlasta

    2006-12-30

    Compulsive buying behaviour has recently received long overdue attention as a clinical issue. Aim of this report is to describe treatment of two female patients diagnosed with compulsive buying disorder in comorbidity with binge eating disorder. In both cases, criteria for diagnosing of other axis I or axis II disorder were not present. Fluvoxamine was used in pharmacotherapy, and psychodynamic psychotherapy as a psychotherapeutical approach. We conclude that fluvoxamine and psychodynamic psychotherapy may be effective in treatment of compulsive buyers in comorbidity with binge eating disorder.

  6. Variables affecting the propensity to buy branded beef among groups of Australian beef buyers.

    Science.gov (United States)

    Morales, L Emilio; Griffith, Garry; Wright, Victor; Fleming, Euan; Umberger, Wendy; Hoang, Nam

    2013-06-01

    Australian beef consumers have different preferences given their characteristics and the effect on expected quality of cues related to health, production process and eating experience. Beef brands using Meat Standards Australia (MSA) grades can help to signal quality and reduce consumers' uncertainty when shopping. The objective of this study is to identify the characteristics of beef buyers and their perceptions about product attributes that affect the propensity to buy branded beef. Binary logistic models were applied identifying differences between all respondents and the potential target market, including buyers in medium to high income segments, and between buyers in the target market who would buy branded beef for taste and health reasons. Variables increasing the propensity to buy branded beef include previous experience, appreciation for branded cuts and concern about quality more than size. Finally, variations in preferences for marbling and cut were found between buyers who would buy branded beef for taste and health reasons. Copyright © 2013 Elsevier Ltd. All rights reserved.

  7. Evidence for attitudinal-behaviour consistency:Implications for consumer research paradigms

    OpenAIRE

    Foxall, Gordon R.

    1983-01-01

    Evidence is presented in this paper to show that the view ofmarketing communications effects promulgated by numerous marketing, advertising and consumer behaviour texts and journals should be questioned. This is the portrayal of advertising, in particular, as strongly persuasive, a pre-purchase influence which acts upon purchase behaviour by first operating upon and modifying mental attitudes. The latent process conception of attitude upon which this perspective is founded lacks convincing em...

  8. The Analysis Of Buying Motives In Purchase Decision Of Virtual Goods In Online Game

    OpenAIRE

    Ajara, Rizky

    2017-01-01

    This study is aimed to analyze consumers' buying motives to purchase virtual goods in online games. The sample technique used purposive sampling technique because respondents selected in accordance with characteristic that meet the criteria in the study. Structured interviews were used to analyze respondents' buying motives in purchase decision of virtual goods in online games. The data were collected by interviewing the respondent one-to-one discussion session. The buying motives has divided...

  9. Clusters of Tourism Consumers in Romania

    Directory of Open Access Journals (Sweden)

    Pelau Corina

    2018-03-01

    Full Text Available The analysis and determination of typologies of tourism consumers has been a major concern for scientists, specialists and companies as well. Knowing the demographic and motivational factors that determine consumers to buy tourism products can have a major impact on the marketing strategy by a more efficient targeting of customers. This article presents the results of a research that aims to determine the factors which influence the buying decision for tourism products and the clusters of consumers resulted from these factors. 90 persons have been surveyed pursuing the determination of the most important factors for buying a tourism product and the correlation between them. The factor analysis and the cluster analysis have been applied with the help of the SPSS program. The results of the factor analysis group the items into six factors. In a second phase, the consumers have been divided into three categories based on a hierarchical Ward cluster analysis. The three clusters have been defined and analyzed and recommendations for the future research have been given.

  10. An Empirical Investigation of Food Consumer Behaviour in an Emerging Market

    OpenAIRE

    Petrovici, Dan Alex

    2005-01-01

    This study examines food consumers in the capital of Romania. A study of 485 consumers using the Theory of Reasoned Action underpinned the investigation of\\ud determinants of food choice. Drawing on a Structural Equation Models approach, causal paths for six commodities are estimated. Attitudes and habits tend to be significant predictors of intention to consume food. Intention is a significant, yet modest, predictor of actual behaviour. Although attitudes tend to be a key predictor in TRA, t...

  11. Norms for environmentally responsible behaviour: An extended taxonomy

    DEFF Research Database (Denmark)

    Thøgersen, John

    2006-01-01

    is carried out based on a survey of residents of Denmark. A range of norm constructs were measured with regard to four environmentally responsible behaviours: buying organic milk, buying energy saving light bulbs, source separating compostable kitchen waste, and using public transportation for work...... of correlation between norm constructs and between norms and behaviour vary between behaviours. Hence, respondents seem to apply different norms for different environmentally responsible behaviours....

  12. Analysing the consumer behaviour and the influence of brand loyalty in purchasing sportswear products

    Science.gov (United States)

    Erdumlu, N.; Saricam, C.; Tufekyapan, M.; Cetinkaya, M.; Donmez, AC

    2017-10-01

    Brand loyalty is an important term that defines the relationship between customer and it is important for the retailers to have a large loyal customer base. Specifically, sportswear products seem to be one of the most convenient apparel product categories to develop loyalty for the consumers. In this study, it was aimed to analyse the profile of sportswear consumers and their loyalty towards the leading sportswear retailers in Turkey. For this aim, a survey was conducted among 190 participants aged between 18 and 40, and the socio-demographic characteristics of the consumers were explored. The results revealed that more than half of the participants (54.74%) identified themselves as loyal customers in terms of sportswear products. The loyal consumers stated that they would continue to buy from these brands in the future and recommend to others. Expressing the reason for loyalty, the majority of the participant related their loyalty to the satisfying products offered by this brand. However, the participants seem likely to switch to the other brands if the other brands offer attractive promotions.

  13. Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products

    OpenAIRE

    Vigar-Ellis, Debbie

    2016-01-01

    The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development.  Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers.  Wine has a very large number of both intrinsic and extrin...

  14. Recycling of consumer waste: A behavioural science approach to environmental protection policy

    DEFF Research Database (Denmark)

    Thøgersen, John

    1994-01-01

    Evaluations of programs whose purpose is to increase recycling in Denmark through changing consumer waste handling practices are reviewed on the results discussed in a behavioural science framework Denmark is one of the fastest-moving European cou with regard to policies targeting consumer waste...

  15. Behavioural changes, sharing behaviour and psychological responses after receiving direct-to-consumer genetic test results: a systematic review and meta-analysis.

    Science.gov (United States)

    Stewart, Kelly F J; Wesselius, Anke; Schreurs, Maartje A C; Schols, Annemie M W J; Zeegers, Maurice P

    2018-01-01

    It has been hypothesised that direct-to-consumer genetic tests (DTC-GTs) could stimulate health behaviour change. However, genetic testing may also lead to anxiety and distress or unnecessarily burden the health care system. The aim is to review and meta-analyse the effects of DTC-GT on (1) behaviour change, (2) psychological response and (3) medical consumption. A systematic literature search was performed in three databases, using "direct-to-consumer genetic testing" as a key search term. Random effects meta-analyses were performed when at least two comparable outcomes were available. After selection, 19 articles were included involving 11 unique studies. Seven studies involved actual consumers who paid the retail price, whereas four included participants who received free genetic testing as part of a research trial (non-actual consumers). In meta-analysis, 23% had a positive lifestyle change. More specifically, improved dietary and exercise practices were both reported by 12%, whereas 19% quit smoking. Seven percent of participants had subsequent preventive checks. Thirty-three percent shared their results with any health care professional and 50% with family and/or friends. Sub-analyses show that behaviour change was more prevalent among non-actual consumers, whereas sharing was more prevalent among actual consumers. Results on psychological responses showed that anxiety, distress and worry were low or absent and that the effect faded with time. DTC-GT has potential to be effective as a health intervention, but the right audience needs to be addressed with tailored follow-up. Research is needed to identify consumers who do and do not change behaviour or experience adverse psychological responses.

  16. Consumer Behaviour in the Tourist Segmentation Process – a Marketing Research

    Directory of Open Access Journals (Sweden)

    Dumitrescu Luigi

    2015-04-01

    Full Text Available The study of consumer behaviour has become in recent decades increasingly important. Therefore, it is particularly important to understand what processes are acting in the black box of consumers of tourism services before taking any marketing decision. This paper presents a marketing research that aims to identify key dimensions of consumers of tourism services. The marketing research is based on online questionnaire sent by a representative sample shows a number of answers about consumers' purchasing intentions, the main influences on consumer attitudes, motives in choosing the holiday package, the main sources of information accessed in the process of choosing the tourism services, etc.

  17. Unveiling consumer's privacy paradox behaviour in an economic exchange.

    Science.gov (United States)

    Motiwalla, Luvai F; Li, Xiao-Bai

    2016-01-01

    Privacy paradox is of great interest to IS researchers and firms gathering personal information. It has been studied from social, behavioural, and economic perspectives independently. However, prior research has not examined the degrees of influence these perspectives contribute to the privacy paradox problem. We combine both economic and behavioural perspectives in our study of the privacy paradox with a price valuation of personal information through an economic experiment combined with a behavioural study on privacy paradox. Our goal is to reveal more insights on the privacy paradox through economic valuation on personal information. Results indicate that general privacy concerns or individual disclosure concerns do not have a significant influence on the price valuation of personal information. Instead, prior disclosure behaviour in specific scenario, like with healthcare providers or social networks, is a better indicator of consumer price valuations.

  18. Consumer Behaviour Towards Organic Food in Porto Alegre: an application of the Theory of Planned Behaviour

    OpenAIRE

    Hoppe, Alexia; Vieira, Luciana Marques; Barcellos, Marcia Dutra de

    2013-01-01

    The aim of this study was to investigate consumers' decision-making process, attitudes and values towards organic food throughout the employment of the Theory of Planned Behaviour, adapting the methodology from a European project. 450 consumers were interviewed at supermarkets and farmers' markets in Porto Alegre, Brazil. Results indicate a high penetration level and very positive attitude towards organic products. Organics are believed to be healthier, tastier, more natural and environmental...

  19. BUYING BEHAVIOUR RELATED TO HEATING SYSTEMS IN GERMANY

    OpenAIRE

    Decker, Thomas; Zapilko, Marina; Menrad, Klaus

    2010-01-01

    The decision for buying a heating system is a long-term one, as many different aspects have an influence on this choice which were analysed in a Germany-wide, written survey. The respondents (only owners of a private house) had to answer questions about their attitude towards e.g. economics, convenience or ecological aspects related to heating systems and the respective combustibles. Using a multinomial logistic regression model the choice of the heating system is mainly explained by ecologic...

  20. Religiosity Aspect in Consumer Behaviour: Determinants of Halal Meat Consumption

    OpenAIRE

    Jusmaliani; Hanny Nasution

    2009-01-01

    Previous studies indicate that religion may influence consumer attitude and behavior in general, especially in food purchasing decisions and eating habits. There are limited studies that examined the role of religiosity in consumer behaviour; especially in relations to halal meat consumption. Due to gaps found in the literature, this study investigates the determinants of intention to eat halal meat. It also examines the levels of determinants of halal meat consumption between Indonesian M...

  1. Consumer Attitude Towards Shellfish In The Greek Market: A Pilot Study

    Directory of Open Access Journals (Sweden)

    CH. BATZIOS

    2003-12-01

    Full Text Available During the last decade, the Greek shellfish industry has experienced significant changes affecting both the market demand and the availability of the end products. Although, shellfish and seafood in general have been promoted as healthy food by marketing boards and private seafood companies in many countries all over the world, no attention has been paid so far to analysing the Greek consumer’s purchasing behaviour and attitudes towards the shellfish market. This paper presents the results of the first survey in this field of research, which was carried out in northern Greece (area of Katerini and Greater Thessaloniki from January to March 2002. A randomly selected sample of 400 consumers filled in a questionnaire, which covered basic marketing aspects of shellfish consumption such as choice, purchase, reasons for consuming shellfish, confidence in shellfish hygiene certification, media influence, etc. Data analysis includes descriptive statistics, as well as chi-square (― 2 tests (crosstabulation to examine possible relations between consumers’ demographic and socio-economic characteristics and shellfish marketing aspects. Analyses of the results have shown that the majority of Greek consumers prefer the exploitable to cultured shellfish and in general do not eat shellfish often. They prefer the traditional fish shops for purchasing shellfish and consume them mainly in summer. The strongest reason to buy shellfish is their taste, while freshness is considered as the most important criterion when deciding to buy shellfish. Moreover, the vast majority of the consumers prefer a certification of quality, trust the confirmation provided by the veterinary authorities, but do not prefer ready-to-eat shellfish. Results revealed that consumers’ behaviour and attitudes vary considerably according to their demographic and socio-economic characteristics. The results of this study could prove to be helpful for decision makers towards a more rational

  2. Sensory marketing: The effect of music on consumer perception and behaviour

    OpenAIRE

    Lorre, Anaëlle

    2017-01-01

    The purpose of this study was to identify the power of music in business to consumer context. Plus, the goal was to highlight the influence of music on consumer behaviour and on the decision-making process along the typical consumer journey. This study relies only on secondary research. It gathers information from several studies published over the years. Both qualitative and quantitative research methodology was implemented in this thesis. It is mainly a summary of data that has already b...

  3. Consumers Should Know.

    Science.gov (United States)

    Worthington, Robert M.

    Consumer education can be defined as "a study of intelligent and effective methods of buying and using goods and services, competent money management, and the relationship of the consumer to the economy, the workplace, and the home." An important role of government is providing the individual with information so that the individual can…

  4. The Green Consumer Is Still Somewhat Pale.

    Science.gov (United States)

    Labovitz, David

    1993-01-01

    Calls for consumer initiated education concerning environmentally ethical buying decisions. Presents a historical depiction of American Consumerism associated with food consumption, marketing strategies, fads, the environmental movement, and American buying habits. Discusses government definitions and ensuing ambiguity of product terminology. (MCO)

  5. A South African study of consumers' perceptions of food labels and its relevance to their purchasing behaviour / R. Klein

    OpenAIRE

    Klein, Riana

    2005-01-01

    BACKGROUND AND MOTIVATION: This study had been motivated by the lack of existing data on South African consumers' perceptions of food labels and its relevance to purchasing behaviour. In order to gather this information it is important to understand consumers and their purchasing behaviour so that these could be translated into food label characteristics to implement consumer-oriented label development (Sijtsema et al., 2002:565). Consumers' purchasing behaviour is influenc...

  6. Consumer Behavior: Developing Skills for Assertiveness. Consumer Education Training Module.

    Science.gov (United States)

    Thayer, Lou

    The goal of this inservice guide for teaching consumer education at the secondary and adult level is to help consumers become more assertive when buying goods and services. A major section in the guide defines assertiveness. The four basic components of assertive behavior are the ability to express emotions openly, the capacity to exercise one's…

  7. The Model of Integrated Marketing Communication: Who has the Role to Influence Consumer Behaviour

    OpenAIRE

    Olimpia Elena Mihaela Oancea

    2015-01-01

    The purpose of this paper is proposes a theoretical framework to investigate the models of integrated marketing communication that can influence the consumer behaviour, and the development a model of integrated marketing communication. The research goals aim the following aspects: (a) The analyze of the IMC concept; (b) Identifying and analyzing the main models of integrated marketing communication that can influence the consumer behaviour; (c) Identifying the variables that wi...

  8. Specific Features of the Study of Consumer Behaviour in the Students Catering Market

    Directory of Open Access Journals (Sweden)

    Malinka Oksana Ya.

    2014-01-01

    Full Text Available The article studies consumers in the market of students catering on the basis of the method of cluster analysis, which is a many-sided statistical procedure, which envisages collection of data, which keep information about the sampling and ordering objects into relatively homogeneous groups, as a result seven main segments of food consumers are allocated. Using the method of factor analysis the article identifies main factors that influence consumer behaviour when selecting catering establishments. The article studies consumer behaviour in the students catering market in the city of Ivano-Frankivsk using the method of polling and semantic differential. The article identifies main shortcomings in the activity of the studies students catering establishment. The article offers measures for achieving the desired level of satisfaction of clients with the quality of service in the selected catering establishment.

  9. Characteristics of online compulsive buying in Parisian students.

    Science.gov (United States)

    Duroy, David; Gorse, Pauline; Lejoyeux, Michel

    2014-12-01

    Online compulsive buying is a little-studied behavioral disorder. To better understand its clinical aspects by focusing on (i) prevalence rate, (ii) correlation with other addictions, (iii) influence of means of access, (iv) motivations to shop to the internet and (v) financial and time-consuming consequences. Cross-sectional study. 200 students in two different centers of Paris Diderot University - Paris VII. Brief self-questionnaires, to screen online compulsive buying, internet addiction, alcohol and tobacco use disorders, to rate frequency of online purchase by private-sale websites, by advertising banners, by mobile phone or to avoid stores, to rate motivations like "more discreet", "lonelier", "larger variety of products", "more immediate positive feelings", and "cheaper" and to assess the largest amount of online purchasing and the average proportion of monthly earnings, and time spent, both day and night. Prevalence of online compulsive buying was 16.0%, while prevalence of internet addiction was 26.0%. We found no significant relationship with cyberdependence, alcohol or tobacco use disorders. Online compulsive buyers accessed more often shopping online by private-sale websites (56.2% vs 30.5%, pmobile phone (22.5% vs 7.9%, p=0.005) and preferred online shopping because of exhaustive offer (p<0.0001) and immediate positive feelings (p<0.0001). Online compulsive buyers spent significantly more money and more time in online shopping. Online compulsive buying seems to be a distinctive behavioral disorder with specific factors of loss of control and motivations, and overall financial and time-consuming impacts. More research is needed to better characterize it. Copyright © 2014 Elsevier Ltd. All rights reserved.

  10. Consumer Behavior

    OpenAIRE

    Tatiana Bass

    2011-01-01

    This article reviews the role played by a producer of goods and services in consumer life. But because the manufacturer can achieve its purpose, to obtain profit and to attract more clients, he needs to know the consumer’s needs and preferences. Equally important for the producer is to find solutions for his products and services to be developed in conditions of maximum efficiency and become more aware of why they are buying, find out who, what, from where, when, how and how much to buy and h...

  11. Consumer fears and familiarity of processed food. The value of information provided by the FTNS.

    Science.gov (United States)

    Verneau, Fabio; Caracciolo, Francesco; Coppola, Adele; Lombardi, Pasquale

    2014-02-01

    Food choice and consumption behaviour are influenced by many interacting factors. In this paper we present an empirical effort to enhance understanding of the neophobia-neophilia forces affecting food choice. Starting from the analysis of consumer preferences for some of the most familiar highly processed foods, namely fat-reduced, functional (enriched drinks and yogurt) and ready-to-eat frozen food, our study investigates the role of traditional demographic variables vs attitudes to new food technologies in predicting the consumption behaviour of a sample of Italians buying such products. Consumer attitudes toward food technologies were collected by means of the Food Technology Neophobia Scale (FTNS). Moreover, this paper explicitly analyses the value of the information provided by the FTNS. Underlying the research is the hypothesis that the FTNS may contribute to provide a comprehensive picture of the driving forces behind consumers' behavioural responses towards processed foods which are the end-result of mature technologies. The four FTNS components, once measured and used independently, help clarify the influence on food choices of each neophobia-neophilia force (risk perception and novelty seeking, media influence, own health and environmental concerns) into a single, comprehensive framework. Copyright © 2013 Elsevier Ltd. All rights reserved.

  12. Analyzing Sport Consumer Behaviour toward Sportswear Store: A Structural Equation Modelling Approach

    OpenAIRE

    Hafedh Ibrahim; Faouzi Najjar

    2014-01-01

    The aim of this study is to elucidate in sportswear store setting the relationships among psychological traits, loyalty to salesperson and behavioural intentions in three different sport consumers according to their switching behaviour. By means of structural equation modelling, we find a clear difference in the behaviour of the three groups. The results show that loyalty to salesperson is more influenced by need for social affiliation for the stayer customers. Whereas, for the dissatisfied a...

  13. Children's influence on family decision-making in food buying and consumption

    DEFF Research Database (Denmark)

    Mikkelsen, Miguel Romero; Nørgaard, Maria Kümpel

    2006-01-01

    This study investigates children's participation and influence in the family decision process during food buying and consumption. Danish 10 to 13-year-old children and their parents participated in the study. First, an ethnographic field study was carried out with 20 families. The field worker...... visited children at school and families at home during food buying, cooking and eating. Secondly, a survey was carried out with 451 families. The primary findings are that children participate and gain influence on several decision stages and areas during family food buying and that family everyday...... routines are an explaining factor of children's influence on family food decisions. When families buy and consume food, parents are not the only participants and decision-makers. Children and parents not always agree. Implications are that research should include parents as well as children; and that food...

  14. Compulsive Buying among College Students: An Investigation of Its Antecedents, Consequences, and Implications for Public Policy.

    Science.gov (United States)

    Roberts, James A.

    1998-01-01

    This study investigated the incidence, antecedents, consequences, and policy implications of compulsive buying among college students (n=300). Details contributing factors and discusses the relationship between credit card use and compulsive buying. Discusses the implications for consumer policy and suggestions for further research. (JOW)

  15. The behavioral economics of consumer brand choice: patterns of reinforcement and utility maximization.

    Science.gov (United States)

    Foxall, Gordon R; Oliveira-Castro, Jorge M; Schrezenmaier, Teresa C

    2004-06-30

    Purchasers of fast-moving consumer goods generally exhibit multi-brand choice, selecting apparently randomly among a small subset or "repertoire" of tried and trusted brands. Their behavior shows both matching and maximization, though it is not clear just what the majority of buyers are maximizing. Each brand attracts, however, a small percentage of consumers who are 100%-loyal to it during the period of observation. Some of these are exclusively buyers of premium-priced brands who are presumably maximizing informational reinforcement because their demand for the brand is relatively price-insensitive or inelastic. Others buy exclusively the cheapest brands available and can be assumed to maximize utilitarian reinforcement since their behavior is particularly price-sensitive or elastic. Between them are the majority of consumers whose multi-brand buying takes the form of selecting a mixture of economy -- and premium-priced brands. Based on the analysis of buying patterns of 80 consumers for 9 product categories, the paper examines the continuum of consumers so defined and seeks to relate their buying behavior to the question of how and what consumers maximize.

  16. Functional Magnetic Resonance Imaging in Consumer Research

    DEFF Research Database (Denmark)

    Reimann, Martin; Schilke, Oliver; Weber, Bernd

    2011-01-01

    of prior fMRI research related to consumer behavior and highlights the features that make fMRI an attractive method for consumer and marketing research. The authors discuss advantages and limitations and illustrate the proposed procedures with an applied study, which investigates loss aversion when buying......Although the field of psychology is undergoing an immense shift toward the use of functional magnetic resonance imaging (fMRI), the application of this methodology to consumer research is relatively new. To assist consumer researchers in understanding fMRI, this paper elaborates on the findings...... and selling a common product. Results reveal a significantly stronger activation in the amygdala while consumers estimate selling prices versus buying prices, suggesting that loss aversion is associated with the processing of negative emotion. © 2011 Wiley Periodicals, Inc....

  17. How impulsivity relates to compulsive buying and the burden perceived by caregivers after moderate-to-severe traumatic brain injury.

    Science.gov (United States)

    Rochat, Lucien; Beni, Catia; Billieux, Joël; Annoni, Jean-Marie; Van der Linden, Martial

    2011-01-01

    Impulsivity is a core feature in patients with traumatic brain injury (TBI). The aim of the study is to investigate how a specific dimension of impulsivity, namely urgency (the tendency to act rashly when distressed), might shed new light on the aetiology of compulsive buying proneness in patients with TBI and to explore how urgency and compulsive buying relate to the burden perceived by the caregivers. Caregivers of 74 patients with TBI were given 3 questionnaires in order to assess their subjective burden as well as patients' impulsivity and compulsive buying proneness. Both urgency and compulsive buying tendencies significantly increased after TBI. Furthermore, path analyses revealed that current urgency was both directly and indirectly related to the subjective burden perceived by the caregivers, and this indirect pathway was mediated by compulsive buying. Urgency plays a central role in understanding specific problematic behaviours after TBI and their impact on caregivers. These findings are discussed in light of the cognitive processes underlying the urgency component of impulsivity in relation to the occurrence of compulsive buying behaviours after TBI. Copyright © 2011 S. Karger AG, Basel.

  18. Environmentally friendly health care food services: a survey of beliefs, behaviours, and attitudes.

    Science.gov (United States)

    Wilson, Elisa D; Garcia, Alicia C

    2011-01-01

    There is increasing global interest in sustainability and the environment. A hospital/health care food service facility consumes large amounts of resources; therefore, efficiencies in operation can address sustainability. Beliefs, attitudes, and behaviours about environmentally friendly practices in hospital/health care food services were explored in this study. Questionnaires addressed environmentally friendly initiatives in building and equipment, waste management, food, and non-food procurement issues. The 68 participants included hospital food service managers, clinical dietitians, dietary aides, food technicians, and senior management. Data analysis included correlation analysis and descriptive statistics. Average scores for beliefs were high in building and equipment (90%), waste management (94%), and non-food procurement (87%), and lower in food-related initiatives (61%) such as buying locally, buying organic foods, buying sustainable fish products, and reducing animal proteins. Average positive scores for behaviours were positively correlated with beliefs (waste management, p=0.001; food, p=0.000; non-food procurement, p=0.002). Average positive scores for attitude in terms of implementing the initiatives in health care were 74% for building and equipment, 81% for waste management, 70% for non-food procurement, and 36% for food. The difference in food-related beliefs, behaviours, and attitudes suggests the need for education on environmental impacts of food choices. Research is recommended to determine facilitators and barriers to the implementation of green strategies in health care. As food experts, dietitians can lead changes in education, practice, and policy development.

  19. Good Buy! Buying Home Furnishings.

    Science.gov (United States)

    Thypin, Marilyn; Glasner, Lynne

    A short fictional work for limited English speakers relates a young couple's experience in learning about buying home furnishings. The newly married couple need a comfortable place to sit in their living room but cannot afford to buy a sofa in one payment, and they do not qualify for credit cards. They consider the prices and credit arrangement at…

  20. Global market and consumers

    Directory of Open Access Journals (Sweden)

    Rakić Beba

    2003-01-01

    Full Text Available All consumers in the world share certain needs and desires. They show however, remarkable diversity in the way they satisfy these needs and desires. Understanding the consumer behavior is difficult enough in the confines of a single country. Can manager understand the consumer behavior in many different world markets? International marketer must learn how to satisfy customers with widely different buying behaviors.

  1. Consumer response to irradiated spices in Egypt

    International Nuclear Information System (INIS)

    El-Khateeb, M.A.; El-Fouly, M.Z.; Farag, M.D.; Abdel Karim, H.A.; Saad El-Din, N.

    2000-01-01

    This study analyses the response of the consumer about irradiated spices. The spices under investigation were black pepper, cumin and coriander. The results of the sensory test the panelists ( 136 person) failed to indicate any difference between the irradiated and unirradiated black pepper, cumin and coriander. The percentages of correct answer were 26.92 29.23, 29.23 and 27.27. Five hundred post card were issued for black pepper to test the opinion of the consumer acceptance for the irradiated black pepper. The result of their opinion were 62.2% of the consumers who would buy irradiated black pepper, 14.6% would not buy it and 23.2% were undecided

  2. Prevalence of compulsive buying among customers of a Parisian general store.

    Science.gov (United States)

    Lejoyeux, Michel; Mathieu, Karine; Embouazza, Houcine; Huet, Françoise; Lequen, Valérie

    2007-01-01

    Compulsive buying is defined by the presence of repetitive impulsive and excessive buying, leading to personal and family distress. The objective of this study is to assess the prevalence of compulsive buying among "normal consumers" and to describe the specificities in the buying style of compulsive buyers. We tried to answer several questions. (1) Does compulsive buying occur more often during sales or periods of sales campaigns? (2) Is compulsive buying more impulsive and unplanned than normal buying? (3) Are compulsive buyers more "affectively" involved in their purchases (preference for specific brands they have a narcissistic relationship with, tendency to consider purchases as exceptional special occasions)? (4)Do women who buy compulsively use shopping Web sites and the Internet in general more than controls? We interviewed 200 women successively entering Les Galeries Lafayette, a famous Parisian department store. We diagnosed compulsive buying with standardized criteria and a specific rating scale. All subjects answered an additional questionnaire assessing their buying behavior. We also rated their duration of connection to the Web, the number of e-mails sent and received, and the time spent speaking on a cellular phone. Prevalence of compulsive buying was 32.5%. The proportion of married women was lower among compulsive buyers (66%) than in controls (85%). Compulsive buyers do not seek sales more than controls. Their decision to buy is more often made during their stay in the shop (48% vs 24%, chi(2) = 117, P vs 23.1%, P = .006). They have a higher tendency to use items less than expected (23.4% vs 14.4% in the control group, P vs 2.5%, P = .04) and consider more often their purchases as personally gratifying (44% vs 23%, P online shopping sites are longer and more frequent. They spend significantly more time than controls speaking on their cellular phones.

  3. The Social and Economic Factors Influence upon the Healthcare Services Consumers Behaviour

    Directory of Open Access Journals (Sweden)

    Daniel Adrian GÂRDAN

    2015-06-01

    Full Text Available The research in the field of healthcare services consumer behaviour represents a very complex task with multiple implications. The consumer behaviour is much nuanced depending on the type of services or products that we are referring on. In the case of healthcare services, the behaviour is more complex than other services and is influenced mainly by special motivations like the need for a proper health status or the need to recover from a certain disease. The present article is proposing a qualitative type research as an in-depth interview with dentists regarding their perception about the influence that social and economic factors can have upon the consumers’ behaviour. The results of the research suggest that the influence of social factors is very complex, from the simple more intense concern related with dental hygiene and appearance of teeth up to anxious behaviour and isolation in the case of patients with severe dental diseases that have affected their face bones structure or the capacity to chew and speak. These findings shows that the consumers’ behaviour can be shaped by the complex interaction of different factors, and the response from dentists and those in charge with the provision of dental healthcare services can make the difference between a sustainable consumption and a dramatic route of unsatisfied consumers’ expectations.

  4. EXAMINING THE EFFECT OF ENDORSER CREDIBILITY ON THE CONSUMERS' BUYING INTENTIONS: AN EMPIRICAL STUDY IN TURKEY

    Directory of Open Access Journals (Sweden)

    Aysegul Ermec Sertoglu

    2014-01-01

    Full Text Available The purpose of this study is to test whether the source credibility affects buying intention and measure the perceived credibility differences between created spokesperson and celebrity endorser. The influence that endorser credibility dimensions (i.e. attractiveness, trustworthiness and expertise have on purchase intentions of 326 young consumers has been examined. The results showed that all of the three credibility dimensions for both celebrity endorser and created spokesperson have a positive relationship with purchase intention. Created spokesperson is perceived to be more trustworthy and competent whereas the celebrity endorser is found to be more attractive by the respondents. This study is unique in a way that it covers fairly new and rapidly growing Turkish market. One factor that makes this study unique in Turkey, in which the usage of celebrity endorsers holds significant part in the marketing of products, is the lack of studies that would measure the effectiveness of this method.

  5. Aspects regarding the consumer buyer behaviour for budget hotels in Ireland

    OpenAIRE

    Ioana Cristina Colbu; Adrian Liviu Scutariu

    2008-01-01

    This paper aims to asses the behaviour of budget hotel consumers as well as to determine what characteristics and facilities are most important in making this high involvement purchase. The purpose of the conducted study is to evaluate the decision making process and its implications; all five stages in the decision making model (problem recognition, information search, evaluation of alternatives, purchase choice, and evaluation of outcome) are equally important in finding out what consumer w...

  6. Effects of an icon-based menu labelling initiative on consumer food choice.

    Science.gov (United States)

    Kerins, Claire; Cunningham, Katie; Finucane, Francis M; Gibson, Irene; Jones, Jenni; Kelly, Colette

    2017-01-01

    The purpose of this study was to examine the impact of an icon-based menu labelling initiative on consumer buying behaviour. This quasi-experimental study recruited a convenience sample of eight food service establishments, all with at least one menu item meeting the heart healthy criteria. Data from sales of all menu items sold over an 8-week period were collated 4 weeks prior to and 4 weeks during the display of information icons related to healthy food choices on menus. The absolute change in menu item sales showed a non-significant trend towards an increase in healthier menu item selections. Furthermore, there was no association between the type of food service establishment and the percentage change in labelled menu item sales. The study did not find a statistically significant influence of the icon-based menu labels on consumer food choice. Given the limited amount of research that examines alternative menu labelling formats in real-world settings, more studies are necessary to confirm these results. Further research is needed to identify the optimal format, content and impact of menu labels on consumer behaviour.

  7. Consumers’ versatile buying behavior irrespective to high and low involvement products

    OpenAIRE

    Hasan, Syed Akif; Subhani, Muhammad Imtiaz; Osman, Ms. Amber

    2012-01-01

    The consumers of today are impulse and cautious buyers at the same time. This study basically comprehends the concept of non-linearity towards the consumer purchase behavior for either high or low involvement of products. The research was interesting to note the consumption patterns of different product classes. The peculiarity of this study found the same non-linearity wavelengths between the high and low involvement products’ that was shaped by the consumers buying intention and actions. AD...

  8. Influencing the online consumer's behavior

    NARCIS (Netherlands)

    Constantinides, Efthymios

    2004-01-01

    Addresses one of the fundamental issues of e-marketing: how to attract and win over the consumer in the highly competitive Internet marketplace. Analyses the factors affecting the online consumer's behavior and examines how e-marketers can influence the outcome of the virtual interaction and buying

  9. THE INFLUENCE OF HYSTERESIS IN CONSUMER’S BEHAVIOUR FOR PREMIUM PRICE EVALUATION

    OpenAIRE

    Evgeny KRYUKOV; Vladislav MALGIN; Irina MALGINA

    2014-01-01

    The paper deals with an example of the manifestation of the hysteresis in consumers’ behaviour for the Latvian company operating on the market closest to oligopoly and having a local brand name. Based on the quota sample of 332 company stores consumers, their loyalty, willingness to pay for domestic cosmetic products and the propensity to buy habitual products were evaluated. In the survey the unfolding bracketing procedure is used. It is shown that the relationship between the number of loya...

  10. Shopping list development and use of advertisements' pre-store food-buying practices within different socio-economic status areas in South Africa.

    Science.gov (United States)

    Duffett, Rodney Graeme; Foster, Crystal

    2017-01-01

    The purpose of this paper is to determine whether there is a difference in the development of shopping lists and use of advertisements as pre-store food-buying practices in terms of planned shopping by South African consumers who dwell in different socio-economic status (SES) areas. The paper also considers the influence of shopper and socio-demographic characteristics on pre-store food-buying practices in a developing country. A self-administered questionnaire was used to survey 1 200 consumers in retail stores in low, middle and high SES areas in South Africa. A generalised linear model was employed for the statistical analysis of pre-store food-buying practices within the SES area groups in a developing country. South African consumers that reside in high SES area displayed the largest of shopping list development, while consumers who dwell in low SES areas showed the highest incidence of advertisement usage. Several shopper and socio-demographic characteristics were also found to have an influence on pre-store food-buying practices in different SES areas in South Africa. A qualitative approach would offer a deeper understanding of consumers' pre-store food shopping predispositions as opposed to the quantitative approach, which was adopted for this study. A longitudinal design would also provide a more extensive representation of pre-store food shopping practices over a longer time frame than cross-sectional research. The survey was conducted on Saturdays, whereas consumers who shop during the week may have different shopping and socio-demographic characteristics. Astute food brands, marketers and grocery stores could use the findings of this study to assist with their marketing efforts that they direct at consumers in different SES areas in South Africa and other developing countries. The findings of this study may assist consumers in developing countries, especially those who reside in low SES areas, with food-buying strategies to reduce food costs, make wiser

  11. Consumers' identity - the role of the "self" concept in the consumer behavior

    OpenAIRE

    Surugiu Felicia; Surugiu Gheorghe

    2012-01-01

    As Kotler (2008) suggested, the marketplace is the location where goods and services are exchanged, so traders set up the product and buyers browse the merchandise. Consumer attitudes can be influenced by many factors outside the product attributes. Social and cultural environment as well as demographic, psychographic, and geographic conditions can sometimes shape consumer behavior. Consumer attitude, if positive, is an advantage to a marketer. The reaction of buying or refusing a certain pro...

  12. Consumer decision making regarding a "green" everyday product

    DEFF Research Database (Denmark)

    Thøgersen, John; Jørgensen, Anne-Katrine; Sandager, Sara

    2012-01-01

    to elevate consumer involvement in the choice of the product. However, there is a lack of research investigating whether adding such a “green” product attribute actually makes any difference to how consumers make choices. Does the way in which consumers make decisions about groceries change when both “green......, it is concluded that, rather than changing the way consumers make decisions when buying this type of product, the availability of a “green” alternative seems to make “green” consumers develop a new, simple choice heuristic that allows them to do their shopping as effortless and time-efficient as consumers buying......” and conventional alternatives are available? Does it make them deliberate more or do they just develop another, simple choice heuristic? Based on observation and follow-up interviews of consumers at the milk counter in two supermarkets which stock both organic (a “green” attribute) and conventional milk...

  13. Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural Model

    Directory of Open Access Journals (Sweden)

    Cristina Gănescu

    2014-02-01

    Full Text Available This article aims to define and measure responsible corporate behaviour towards consumers in EU countries by defining an index of responsible corporate behaviour towards consumers and to establish the impact of Geert Hofstede's cultural dimensions on the responsible behaviour of organisations towards consumers. The index uses a specific measurement methodology based on three major components of responsible corporate behaviour towards customers and on content analysis of the Eurostat databases, the RAPEX 2012 Annual Report, the 2012-2013 Global Competitiveness Report and the Global Reporting Initiative database. We used the multifactorial regression and the Wald significance test to demonstrate that organisations operating in countries characterised by low power distance, individualism, femininity, tolerance of unknown and long-term orientation pay more attention to responsible corporate behaviour towards customers. The study highlights theoretical considerations that support the influence of the national cultural framework on responsible corporate behaviour towards consumers. The methodology for calculating the index of responsible corporate behaviour towards consumers can become a basis of analysis of responsible corporate behaviour towards local consumers or other stakeholders.

  14. Accommodation Consumers and Providers’ Attitudes, Behaviours and Practices for Sustainability: A Systematic Review

    Directory of Open Access Journals (Sweden)

    Colin Michael Hall

    2016-07-01

    Full Text Available Accommodation and lodging are an integral component of the tourism and hospitality industry. Given the sectors’ growing contribution to resource consumption and waste, there is a growing body of literature on the attitudes, behaviours and practices of consumers, managers, staff and owners of lodging with respect to sustainability. This paper presents the results of a systematic analysis of articles on attitudes, behaviours and practices of consumers and the provision of accommodation with respect to sustainability. The results indicate that there is a dearth of longitudinal studies on the sustainability of practices and behaviours. There are limitations in geographical coverage as well as methods, with research dominated by convenience sampling approaches. It is concluded that while there appear to be improvements in the potential sustainability of lodging with respect to technological approaches, the lack of systematic long-term studies on behavioural interventions represents a significant challenge to reducing the absolute emissions of the sector as well as reductions in energy and water use and waste production. Given the lack of longitudinal studies, it is not known whether observed behavioural changes are sustained over time.

  15. Perception of using group buying sites to acquire tourist services cou-pons

    Directory of Open Access Journals (Sweden)

    Luiz Mendes Filho

    2016-08-01

    Full Text Available Technologies brought new forms of business as in the case of group buying sites, which are basically a way to sell on the Internet that allows consumers to buy goods and services at lower prices. This study analyzed the travelers’ perception of the use of group buying sites to acquire tourist services coupons. The research presents a quantitative-exploratory approach using the Technology Acceptance Model to investigate the use of group buying sites to acquire tourist services coupons during a trip. They were collected 60 valid questionnaires with students from a public university in northeastern of Brazil. It was used a data collection survey type, with a non-probabilistic convenience sample. Since this is a pilot study with a small sample, the results were verified by the structural equation modeling (SEM, using the technique Partial Least Squares (PLS. From the analysis, it was found that most people who responded to the questionnaires are using group buying sites to acquire tourist services coupons. However, according to the results, the group buying sites may not be easy tools to help in decision making in purchasing tourism services.

  16. Consumers´ purchasing preferences towards organic food in Slovakia

    Directory of Open Access Journals (Sweden)

    Zdenka Kádeková

    2017-01-01

    Full Text Available Submitted paper deals with the consumers´ purchasing preferences towards organic food in Slovakia, pointing at the situation on the organic food market in Slovakia finding the consumers' preferences when buying organic food. The results of the questionnaire survey identified the preferences and opinions of respondents about organic food. Paper analyses the questionnaire survey by 227 respondents concerning the purchasing preferences towards organic food in Slovakia. In order to achieve given aim and to ensure deeper analysis of the results, there had been stated 3 assumptions and 5 hypothesis. As the results of the survey proved, 65% of respondents buy organic food, of which 39% of respondents buy organic food at least once a week. Up to 98% of respondents have already met the concept of organic food and know what it means. 37 % of respondents buy mostly organic fruit and vegetables, 18% of respondents buy the most the meat and meat products in organic quality and 13% of respondents prefer dairy products in organic quality. The most preferred place to buy organic food are specialized stores (36 %,to buy organic food directly from the producer is the most popular way for 29 % of respondents, hypermarket and supermarkets are favorite place to buy organic food for 19% of respondents, and 12% of respondents buy organic food mostly in farmers´ markets. Only 4% of respondents prefer another way to buy organic food. Quality of organic food and not using the pesticides is the most important criteria for buying organic food (36%. Price has also really strong influence on purchasing decision, when 34% of respondents are the most affected by the price when purchasing organic food. Package is considered as the least important criteria when buying organic food by 72% of respondents. On the basis of provided results of our survey and formulated hypothesis which were evaluated by Chi-square goodness of fit test, Chi square test of the square contingency and

  17. Cars, Cycles, and Consumers.

    Science.gov (United States)

    Idleman, Hillis K. Ed.

    The purpose of this consumer education module is to provide information and skills, and the ability to raise questions and find answers, while seeking the best automobile or motorcycle buy available for the money. The module may be used for a full or part semester course. The five sections (cars and the consumer, renting and leasing cars, cars and…

  18. Understanding Consumer Buying Behavior in Africa

    DEFF Research Database (Denmark)

    Kuada, John Ernest; Bujac, Andreea Ioana

    2017-01-01

    Recent economic growth trends in Africa have raised awareness among businesses about the attractiveness of its market potential. There is therefore an increasing academic interest in understanding the attitudes, preferences and behavior of African consumers. This chapter reviews some...

  19. Comparison between Polish and Western European fish consumers in their attitudinal and behavioural patterns

    DEFF Research Database (Denmark)

    Pieniak, Zuzanna; Verbeke, Wim; Brunsø, Karen

    2009-01-01

    The objective of this paper is to investigate consumer attitudes and behavioural patterns related to fish consumption in Poland and four Western European countries (Belgium, Denmark, the Netherlands, and Spain). A quantitative cross-sectional consumer survey was carried out and a total sample...

  20. Differences and similarities between impulse buying and variety seeking: A personality-based perspective

    DEFF Research Database (Denmark)

    Olsen, Svein Ottar; Tudoran, Ana Alina; Honkanen, Pirjo

    2016-01-01

    Although personality is a key determinant of consumer purchasing decision making, the role of personality traits on impulse buying and variety seeking is not conclusive. This research uses a personality perspective to determine the unique associations between impulse buying tendency (IBT), variety......: Neuroticism and Openness to Experience. Specifically, the present study indicates that Neuroticism predicted IBT positively and VST negatively, while Openness was a strong predictor of VST and unrelated to IBT....

  1. Children's snack consumption: role of parents, peers and child snack-purchasing behaviour. Results from the INPACT study.

    Science.gov (United States)

    van Ansem, Wilke J C; Schrijvers, Carola T M; Rodenburg, Gerda; van de Mheen, Dike

    2015-12-01

    Parents and peers are both likely to influence children's dietary behaviour. However, their actual influence may depend on the age and life stage of the individual child. Therefore, this study examined the influence of parents (home snack availability and consumption rules) and peers on 11-year-old children's snack consumption, and whether these associations were mediated by children's snack-purchasing behaviour. It was hypothesized that children are more likely to buy unhealthy snacks if these are not always available at home, if restrictive rules apply to their consumption and if a child is sensitive to peer influence. It was also assumed that children who buy snacks out of their pocket money would consume more snacks. Data were taken from 1203 parent-child dyads who completed a questionnaire in the INPACT study (IVO Physical Activity Child cohorT). Multivariable regression models were used to (i) analyze associations between children's consumption and parents' and peers' influence and (ii) determine whether these associations were mediated by children's snack-purchasing behaviour. Of the parental factors, home availability of snacks was associated with higher snack consumption (B = 1.03, P snack-purchasing behaviour were not associated. Children who were sensitive to peer influence consumed more snacks (B = 3ċ07, P snacks out of their pocket money (odds ratio 3.27, P snack-purchasing behaviour explained part (8.6%) of the association between peer influence and children's snack consumption. As these findings indicate that both parents and peers influence children's snack consumption, health promotion may benefit from targeting the broader social environment. © The Author 2015. Published by Oxford University Press on behalf of the European Public Health Association. All rights reserved.

  2. The Effects of Academic Socialisation on Students' Consumer Behaviour

    Science.gov (United States)

    Rioux, Liliane; Scrima, Fabrizio; Bouzid, Dalel; Moffat, Éva; Mokounkolo, René

    2017-01-01

    Since the now classic work of Newcomb (Personality and social change, Holt, New York, 1943), there has been an increasing body of research focusing on the process of academic socialisation but, as far as we know, no studies have specifically dealt with students' consumer behaviour and, more specifically, sustainable consumption. Five hundred and…

  3. Effects of complaint behaviour and service recovery satisfaction on consumer intentions to repurchase on the internet

    NARCIS (Netherlands)

    Bijmolt, Tammo H.A.; Huizingh, Eelko K.R.E.; Krawczyk, Adriana

    2014-01-01

    Purpose This paper investigates the impact of complaint behaviour and service recovery satisfaction on consumer intentions to repurchase through Internet channels. Design/methodology/approach Using survey data from large consumer samples from 15 European countries, the authors classify consumers

  4. Consumer Attitude and Behavior towards Bio-products in Slovak Republic

    Directory of Open Access Journals (Sweden)

    Jana Chovancova

    2014-07-01

    Full Text Available Bio-product market is very challenging and developing rapidly. Consumers have raised great interest in healthy and tasty diet with high nutritional compounds, confidence in food safety, environmental and animal welfare concern and also sustainability. The aim of this paper is to analyze consumer attitude and behavior as well as the factors influencing purchasing behavior when deciding to buy bio-products or their substitutes. The essential part of the article presents the partial results of the research, which was directed to consumers buying bio-products in Slovakia.

  5. Consumer behaviour in tourism: Concepts, influences and opportunities

    OpenAIRE

    Cohen, Scott; Prayag, G.; Moital, Miguel

    2014-01-01

    Although consumer behaviour (CB) is one of the most researched areas in the field of tourism, few extensive reviews of the body of knowledge in this area exist. This review article examines what we argue are the key concepts, external influences and opportune research contexts in contemporary tourism CB research. Using a narrative review, we examine the CB literature published in three major tourism journals from 2000 to 2012. Of 519 articles identified and reviewed, 191 are included in this ...

  6. Kúpny rozhodovací proces spotrebiteľa na trhu prenosných počítačov

    OpenAIRE

    Pavlisová, Katarína

    2011-01-01

    The master's thesis deals with the purchase decision-making process of consumers in the market of the portable computers. The aim of this thesis is to analyze the different stages of the purchase decision-making process, specify the consumers in this market and describe their buying behaviour. In the theoretical part of the thesis there are described internal and external factors affecting the buying behaviour of consumers and also the purchase decision-making process. Furthermore, the thesis...

  7. 76 FR 12817 - National Consumer Protection Week, 2011

    Science.gov (United States)

    2011-03-09

    ..., from buying a home or car to paying off a loan or using a credit card. Consumer education is vital to... Week has encouraged Americans to make better-informed decisions about saving, buying, borrowing, and... information, families can both strengthen the economy and protect themselves from fraudulent behavior. For...

  8. Analysis Effect of Environment Attitude, Health Consciousness and Knowledge in Developing Product Perception and Intention to Buy (A Study on Organic Food Product

    Directory of Open Access Journals (Sweden)

    Widyasari

    2010-12-01

    Full Text Available This research intends to study the factors that can affect the product perception and consumer intention in buying organic product.The study is necessary in that it explores at least some of the factors that can affect the product perception and consumer intention in buying organic product. The research results indicated that there was a positive influence of health consciousness towards environment attitude, consumer’s organic product knowledge towards organic product perception, environment attitude and consumer’s organic knowledge towards intention to buy organic product. But, there was a negative influence between environment attitude, health consciousness towards consumer’s organic product perception, and consumer’s organic product towards intention to buy organic product.

  9. Sustainable clothing: challenges, barriers and interventions for encouraging more sustainable consumer behaviour

    OpenAIRE

    Harris, Fiona; Roby, Helen; Dibb, Sally

    2016-01-01

    Research with consumers has revealed limited awareness of the sustainability impact of clothing (Goworek et al., 2012). Semi-structured interviews conducted with a range of experts in sustainable clothing to increase understanding of the challenges for sustainable clothing revealed that a focus on sustainability alone will not drive the necessary changes in consumers’ clothing purchase, care and disposal behaviour for three reasons: (i) clothing sustainability is too complex; (ii) consumers a...

  10. Consumers behaviour of students when shopping for organic food in the Czech Republic

    Directory of Open Access Journals (Sweden)

    Martina Zámková

    2013-01-01

    Full Text Available Organic farming and organic food are terms that attract the attention of not only farmers, but also economists. It is paper, which could address many consumers in the future. A healthier way of life is becoming more and more popular. This paper primarily aims to collect basic knowledge of organic farming, organic food and its labelling. Furthermore, according to conducted marketing research (1.289 respondents were addressed in questionnaire survey, it is aim to characterize the factors that influence respondents when buying organic food. Based on the results of research another goal is to identify the main factors that could make the younger generation of Czechs buy organic food more frequently. Then according to the statistical data processing this paper aims to formulate recommendations to producers and traders of organic products to entice young people to become customers of this article for many years. Next goal is to compare the results with some other European countries. Interesting relationship between frequency of organic food purchases and other indicators will be assessed by using analysis of contingency tables. An intention is also to identify the target group for marketing strategies. What the respondents most often link with various organic labelling will be identified by using correspondence analysis of monitored data and better flows of information will be proposed.It is clear from the research that organic food is most often bought by women and respondents with higher level of household life. It is purchased mainly fruit and vegetables, as well as dairy products. Respondents mostly make their purchases of organic food in hypermarkets and supermarkets. In addition to the primary reason of disinterest in buying organic food, which is the price, respondents also don’t believe that organic food is better than conventional food and it is not attractive for them.

  11. Do pharmacists buy Bayer? : Informed shoppers and the brand premium

    NARCIS (Netherlands)

    Bronnenberg, B.J.J.A.M.; Dube, J.-P.; Gentzkow, M.; Shapiro, J.

    2015-01-01

    We estimate the effect of information and expertise on consumers’ willingness to pay for national brands in physically homogeneous product categories. In a detailed case study of headache remedies we find that more informed or expert consumers are less likely to pay extra to buy national brands,

  12. Developing a Retail Buying Model Based on the Use of Assortment Decision Factors

    OpenAIRE

    Bahng, Youngjin

    2011-01-01

    As end-consumers are surrounded by a tremendous number of multi-channel retailers and their products, clothing retailers are exposed to numerous clothing samples with a variety of styles in various price ranges, offered by onshore and offshore manufacturers. Although manufacturers or vendors offer well-salable products, a retail business may not be successful in maximizing profits without a strategic retail buying planning process. The purpose of this study is to develop a retail buying mo...

  13. Brand personality, product meaning and impulsiveness when buying: a study in a shopping center environment [doi: 10.21529/RECADM.2017007

    Directory of Open Access Journals (Sweden)

    Marconi Freitas da Costa

    2017-10-01

    Full Text Available This study aims to analyze the influence of product meaning, brand personality and impulsiveness when buying in the mall environment. The research seeks to explain impulse buying taking into account the importance of the individual impulsivity as a significant factor influence on impulse buying and bring a contribution to the inclusion of two theories that hitherto have not been explored jointly in studies of impulse buying: product meaning and brand personality. A descriptive and correlational research was done with quantitative approach. The sample is composed of 317 respondents. The results allowed us to confirm that individuals who are more impulsive tend to make impulse purchases more frequently, that is, they have difficulty controlling their buying impulses. In addition, and as a contribution to this research, products purchased impulsively are those compatible with the image of consumers that reflect who they are. The participants noted that they were attributed personalities to products purchased impulsively. The more the brand personality can identify with the consumer and his lifestyle, more products would be likely to be purchased impulsively.   Keywords Impulse buying; Impulsiveness; Brand personality; Product meaning; Shopping Center.

  14. Shrinking the food-print: A qualitative study into consumer perceptions, experiences and attitudes towards healthy and environmentally friendly food behaviours.

    Science.gov (United States)

    Hoek, A C; Pearson, D; James, S W; Lawrence, M A; Friel, S

    2017-01-01

    Internationally, there is increasing recognition of the importance of multilevel policies and actions that address healthy and environmentally friendly food behaviours. However it is not yet clear which actions are most suitable to support consumers to adopt both behaviours concurrently. To this end, we undertook a qualitative study to assess consumer perceptions, experiences and attitudes towards healthy and environmentally friendly foods and four target behaviours: reducing overconsumption of food beyond energy needs, reducing consumption of low-nutrient energy dense foods, eating less animal- and more plant-derived foods, and reducing food waste. Online in-depth interviews were held with 29 Australian food shoppers representing different levels of involvement with health and environment in daily food choices. The results indicate that compared to health, the relationship between food and the environment is rarely considered by consumers. The four target food behaviours were primarily associated and motivated by an impact on health, except for not wasting foods. Participants had the most positive attitude and highest motivation for eating less processed and packaged foods, mostly to avoid excessive packaging and 'chemicals' in foods. This was followed by the behaviours reducing food waste and overconsumption. Conversely, there was a predominantly negative attitude towards, and low motivation for, eating less animal-derived products and more plant based foods. Overall, consumers found a joined concept of healthy and environmentally friendly foods an acceptable idea. We recommend that health should remain the overarching principle for policies and actions concerned with shifting consumer behaviours, as this personal benefit appears to have a greater potential to support behaviour change. Future consumer focused work could pay attention to framing behavioural messages, providing intermediate behavioural goals, and a multiple target approach to change habitual

  15. How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain.

    Science.gov (United States)

    Rebollar, Rubén; Gil, Ignacio; Lidón, Iván; Martín, Javier; Fernández, María J; Rivera, Sandra

    2017-09-01

    This paper analyses the influence that certain aspects of packaging design have on the consumer expectations of a series of sensory and non-sensory attributes and on willingness to buy for a bag of crisps in Spain. A two-part experiment was conducted in which 174 people evaluated the attributes for different stimuli using an online survey. In the first part, four stimuli were created in which two factors were varied: the packaging material and the image displayed. Interaction was identified between both factors for the attributes Crunchy, High quality and Artisan. For the attributes Salty, Crunchy and Willingness to buy, the image was the only significant factor, with the image displaying crisps ready for consumption being the only one that obtained higher scores. For the attribute Intense flavour, no statistically significant differences were identified among the stimuli. In general terms, the image displayed on the bag had a greater influence than the material from which the bag was made. In the second part, an analysis was made of the most effective way (visual cues versus verbal cues) to transmit the information that the crisps were fried in olive oil. To this end, two stimuli were designed: one displaying an image of an oil cruet and another with an allusive text. For all the attributes (Intense flavour, Crunchy, Artisan, High quality, Healthy and Willingness to buy), higher scores were obtained with the image than with the text. These results have important implications for crisps producers, marketers and packaging designers. Copyright © 2017 Elsevier Ltd. All rights reserved.

  16. Adapting the buying funnel model of consumer behavior to the design of an online health research recruitment tool.

    Science.gov (United States)

    Doshi, Aalap; Connally, Lisa; Spiroff, Meghan; Johnson, Anita; Mashour, George A

    2017-08-01

    UMHealthResearch is the University of Michigan's digital health research recruitment platform. It allows health researchers to connect efficiently with potentially eligible volunteers. In 2013, the UMHealthResearch team strategically adapted a consumer behavior model, the buying funnel, to create the Digital Health Research Participation Funnel. The Digital Health Research Participation Funnel was then used to design a more active way for potential participants to volunteer for research studies through UMHealthResearch. In the 5 years before the redesign (2007-2012), an average of 1844 new accounts were created every year, whereas in the completed years after the redesign (2013-2016) the annual average improved to 3906, an increase of 111%. Although a randomized design was not possible in this instance, these preintervention and postintervention data suggest that the focus on user experience is an effective strategy for improving web-based research recruitment platforms.

  17. Difficulty buying food, BMI, and eating habits in young children.

    Science.gov (United States)

    Fuller, Anne; Maguire, Jonathon L; Carsley, Sarah; Chen, Yang; Lebovic, Gerald; Omand, Jessica; Parkin, Patricia; Birken, Catherine S

    2018-01-22

    To determine whether parent report of difficulty buying food was associated with child body mass index (BMI) z-score or with eating habits in young children. This was a cross-sectional study in primary care offices in Toronto, Ontario. Subjects were children aged 1-5 years and their caregivers, recruited through the TARGet Kids! Research Network from July 2008 to August 2011. Regression models were developed to test the association between parent report of difficulty buying food because of cost and the following outcomes: child BMI z-score, parent's report of child's intake of fruit and vegetables, fruit juice and sweetened beverages, and fast food. Confounders included child's age, sex, birth weight, maternal BMI, education, ethnicity, immigration status, and neighbourhood income. The study sample consisted of 3333 children. Data on difficulty buying food were available for 3099 children, and 431 of these (13.9%) were from households reporting difficulty buying food. There was no association with child BMI z-score (p = 0.86). Children from households reporting difficulty buying food (compared with never having difficulty buying food) had increased odds of consuming three or fewer servings of fruits and vegetables per day (odds ratio [OR]: 1.31, 95% confidence interval [CI]: 1.03-1.69), more than one serving of fruit juice/sweetened beverage per day (OR: 1.60, 95% CI: 1.28-2.00), and, among children 1-2 years old, one or more servings of fast food per week (OR: 2.91, 95% CI: 1.67-5.08). Parental report of difficulty buying food is associated with less optimal eating habits in children but not with BMI z-score.

  18. Environmentally Sustainable Apparel Acquisition and Disposal Behaviours among Slovenian Consumers

    Directory of Open Access Journals (Sweden)

    Žurga Zala

    2015-12-01

    Full Text Available Fibre production and textile processing comprise various industries that consume large amounts of energy and resources. Textiles are a largely untapped consumer commodity with a strong reuse and recycling potential, still fibres and fibre containing products ends up in landfill sites or in waste incinerators to a large extent. Reuse and recycle of waste clothing results in reduction in the environmental burden. Between 3% and 4% of the municipal solid waste stream in Slovenia is composed of apparel and textiles. This exploratory study examines consumer practices regarding purchase and the disposal of apparel in Slovenia. Data were collected through structured online survey from a representative random sample of 535 consumers. Responses to online questionnaire indicated the use of a variety of textile purchase and disposal methods. The influence of different sociodemographic variables on apparel purchase, disposal and recycling behaviour was examined. Moreover, the differences in the frequency of apparel recycling between consumers with and without an apparel bank available nearby were explored. This research was conducted, since it is crucial to analyse the means by which consumers are currently disposing their textile waste in order to plan the strategies that would encourage them to further reduce the amount of apparel sent to landfills.

  19. Consumer returns policies with endogenous deadline and supply chain coordination

    DEFF Research Database (Denmark)

    Xu, Lei; Li, Yongjian; Govindan, Kannan

    2015-01-01

    on consumers' behavior and the pricing and inventory policies of the retailer are systematically investigated. Moreover, based on the analysis of consumer return behavior on a traditional buy-back contract, we present a new differentiated buy-back contract, contingent on return deadline, to coordinate a supply......This paper considers returns policies under which consumers' valuation depends on the refund amount they receive and the length of time theymustwait after the item is returned. Consumers face an uncertain valuation before purchase, and the realization of that purchase's value occurs only after...... chain consisting of an upstream manufacturer and a downstream retailer. Finally, extensions on some specific behavioral factors such as moral hazard, inertia return, and external effect are investigated....

  20. Consumers' acceptance of innovations in traditional cheese. A comparative study in France and Norway.

    Science.gov (United States)

    Almli, Valérie Lengard; Naes, Tormod; Enderli, Géraldine; Sulmont-Rossé, Claire; Issanchou, Sylvie; Hersleth, Margrethe

    2011-08-01

    This study explores consumers' acceptance of innovations in traditional cheese in France (n=120) and Norway (n=119). The respondents were presented with 16 photographs of a traditional cheese from their respective countries, varying according to six factors: pasteurisation, organic production, omega-3, packaging, price and appropriateness. For each of the scenarios the consumers indicated their willingness to buy the cheese on a nine-point scale. Results show that consumers' willingness to buy traditional cheese is highly driven by price, appropriateness and pasteurisation in both countries. However, on average consumers in the French sample prefer buying raw milk cheese, while consumers in the Norwegian sample prefer buying pasteurised cheese. These general trends are led by a pro-raw milk segment in France and a pro-pasteurised milk segment in Norway. Several interaction effects involving appropriateness are detected, indicating the importance of the consumption context on the acceptance of innovations in traditional cheese. On a general level, the results indicate that well-accepted innovations in traditional cheese are those that reinforce the traditional and authentic character of the product. Copyright © 2011 Elsevier Ltd. All rights reserved.

  1. Compulsive buying.

    Science.gov (United States)

    Müller, Astrid; Mitchell, James E; de Zwaan, Martina

    2015-03-01

    Although compulsive buying (CB) seems to be not only prevalent but even increasing in prevalence, it often remains neglected or minimized in clinical settings. There is a need for a greater understanding and recognition of this problem. The aim of this article is to summarize the current knowledge regarding CB and to offer thoughts regarding classification. Review of published literature over the period 1994-2013 through Pubmed/Medline, PsychINFO, and Google Scholar using the key words 'compulsive buying', 'impulsive buying' and 'addictive buying'. CB is defined by a preoccupation with buying and shopping, by frequent buying episodes, or overpowering urges to buy that are experienced as irresistible and senseless. The maladaptive spending behavior is associated with serious psychological, social, occupational, and financial problems. Treatment-seeking patients with CB suffer from substantial psychiatric comorbidity (eg, anxiety and depressive mood disorders, compulsive hoarding, binge eating disorder). Representative surveys revealed prevalence estimates of CB between 6% and 7% and indicate that younger people are more prone to develop CB. Moreover, European data suggest an increase of CB in the adult population over the last 20 years. While there is no evidence for the efficacy of psychopharmacological treatment, group cognitive behavioral therapy has been shown to be effective. The relevance of recognition of CB as mental disorder is undeniable in the face of its estimated prevalence and associated burden. As our understanding of contributing neurobiological and etiological factors is limited, further research should focus on these topics, taking into account the heterogeneity of individuals with CB. There is also a need for specific treatment options and for the development of prevention strategies. © American Academy of Addiction Psychiatry.

  2. Big Social Data Analytics of Changes in Consumer Behaviour and Opinion of a TV Broadcaster

    DEFF Research Database (Denmark)

    Hennig, Anna; Åmodt, Anne-Sofie; Hernes, Henrik

    2016-01-01

    This paper examines the changes in consumer behaviour and opinions due to the transition from a public to a commercial broadcaster in the context of broadcasting international media events. By analyzing TV viewer ratings, Facebook activity and its sentiment, we aim to provide answers to how...... the transition from airing Winter Olympic Games on NRK to TV2 in Norway affected consumer behaviour and opinion.We used text classification and visual analytics methods on the business and social datasets. Our main finding is a clear link between negative sentiment and commercials. Despite positive change...

  3. Purchase motivators in Brazilian airports: A typology of airports consumers.

    Directory of Open Access Journals (Sweden)

    Jorge Brantes Ferreira

    2012-04-01

    Full Text Available In order to enhance their revenue streams, airports have increasingly assumed the role of commercial hubs. However, they differ from traditional retailers because of the atmospheric and psychological issues inherent to the act of traveling. Given the scarcity of studies aimed at understanding the motivators of airport purchases in Brazil, this study seeks to investigate the shopping behavior of Brazilian passengers, researching buying motivations at airports. To this end, 157 Brazilian passengers at Santos Dumont airport (Rio de Janeiro were invited to participate in a survey. The survey instrument was developed based on the variables and constructs suggested by Geuens, Vantomme e Brengman (2004.The results revealed four dimensions of buying motivation: two of them linked to the characteristics of an airport – “Atmospheric” and “Airport Related” - and two others linked to traditional buying behavior – “Social” and “Functional”. Based on the revealed motivational dimensions, the Brazilian passengers were classified in four different groups: Interactive Consumer, Self-centered Consumer, Traditional Consumer and Apathetic/Indifferent Consumer.

  4. Consumer risk perception, attitudes and behaviour related to food affected by radioactive contamination

    International Nuclear Information System (INIS)

    Grande, J.

    1999-01-01

    The paper focuses on consumer attitudes to the countermeasures being taken to reduce radioactivity levels in food. Data is collected from a 1998 survey of 1003 Norwegian and 200 Scottish consumers on their fear of experiencing ill health due to radioactive contamination of food products, their risk averting behaviour connected to the Chernobyl accident of 1986, and their willingness to pay (WTP) for untreated food

  5. Survey data on consumer behaviour in olive oil markets : The role of product knowledge and brand credence

    NARCIS (Netherlands)

    Salazar Ordonez, Melania; Rodriguez Entrena, Macario; Cabrera, Elena R.; Henseler, Jörg

    This paper presents data conducted to analyse consumer behaviour in agri-food markets, where product differentiation failures occur, with the aim of disentangling the roles played by both consumer information and inferences made from informational stimuli. We thus examined consumer knowledge

  6. Living brands: consumer reactions towards online-experienced-based marketing communication

    NARCIS (Netherlands)

    Fransen, M.L.; van Rompay, T.J.L.

    2011-01-01

    Previous research has demonstrated the importance of attending to experiential aspects of consumption. These days, ‘consumers don’t buy a product; they buy value in the form of entertainment, experience, and identity’ (Esslinger, in Sweet 1999; see also Holbrook, 2000; Holbrook and Hirschman, 1981;

  7. LOW INCOME CONSUMERS AND ONLINE SHOPPING: APPREHENSIONS IN CONSUMING THROUGH THE INTERNET

    Directory of Open Access Journals (Sweden)

    Juan Pablo da Silva Dias

    2015-08-01

    Full Text Available The growth in access of low income consumers to the internet has taken them to use the net in search of entertainment, education and relationships. However, consuming online is still an activity surrounded by distrust. The present study aims to discuss the reasons why low income consumers have apprehension in consuming through the internet. For this, in depth interviews were conducted with 23 low income consumers. The collected data shows that the internet is still seen by the interviewees as being, mainly, for leisure and entertainment. Online shopping still is a task they fear, because of different motives. Initially, one can point the preference to consume in physical stores, since the consumers can touch the desired product, enjoy the trip to the store as a moment of pleasure and the possibility of interacting with salesmen, who help them in their choice. The apprehensions in buying online are also influenced by the perception that sites are not safe, because they offer threats, such as viruses or theft of personal information. Furthermore, interviewees believe that online stores are not compromised with their customers, since they permit problems to occur in the delivery of merchandise, are not clear about the shopping process, and create difficulties in payment method. Another reason for them not to buy online is the perception that if a negative consuming episode of online shopping happened to someone they know, it is also bound to happen with them. Despite this reasoning, these consumers point the importance of help from a third party in their reference group as main incentive for them to face the obstacles to consuming through the internet. In conclusion, it is possible to consider that low income consumers have apprehensions that are similar to their higher income peers, but, also, show different feelings, which are seldom discussed in the literature about online shopping.

  8. Work experience effect on idolatry and the impulsive buying tendencies of adolescents.

    Science.gov (United States)

    Niu, Han-Jen; Wang, Yau-De

    2009-01-01

    The interrelationships of three issues relevant to adolescents are the focus of this study, namely, work experience, idolatry, and impulsive buying. Many young people work at some time during their years at high school, which is part of the process of socialization in terms of both thinking and behavior. Idolatry is a common phenomenon among adolescents, and is the way adolescents develop their own values and ideals. Marketers have long recognized the significance of impulse buying, but most studies focus on adult consumers. The purpose of this study was to examine the part-time job effect on idolatry and impulsive buying tendencies of 13- to 20-year-old Taiwanese adolescents. A survey of 337 high school and college students was conducted and results indicate that it has a moderating effect.

  9. Estimated prevalence of compulsive buying behavior in the United States.

    Science.gov (United States)

    Koran, Lorrin M; Faber, Ronald J; Aboujaoude, Elias; Large, Michael D; Serpe, Richard T

    2006-10-01

    Compulsive buying (uncontrolled urges to buy, with resulting significant adverse consequences) has been estimated to affect from 1.8% to 16% of the adult U.S. population. To the authors' knowledge, no study has used a large general population sample to estimate its prevalence. The authors conducted a random sample, national household telephone survey in the spring and summer of 2004 and interviewed 2,513 adults. The interviews addressed buying attitudes and behaviors, their consequences, and the respondents' financial and demographic data. The authors used a clinically validated screening instrument, the Compulsive Buying Scale, to classify respondents as either compulsive buyers or not. The rate of response was 56.3%, which compares favorably with rates in federal national health surveys. The cooperation rate was 97.6%. Respondents included a higher percentage of women and people ages 55 and older than the U.S. adult population. The estimated point prevalence of compulsive buying among respondents was 5.8% (by gender: 6.0% for women, 5.5% for men). The gender-adjusted prevalence rate was 5.8%. Compared with other respondents, compulsive buyers were younger, and a greater proportion reported incomes under 50,000 US dollars. They exhibited more maladaptive responses on most consumer behavior measures and were more than four times less likely to pay off credit card balances in full. A study using clinically valid interviews is needed to evaluate these results. The emotional and functional toll of compulsive buying and the frequency of comorbid psychiatric disorders suggests that studies of treatments and social interventions are warranted.

  10. Activism: A Strong Predictor of Proactive Environmentally Friendly Buying Behavior in Turkey

    OpenAIRE

    Ahu Ergen; Filiz Bozkurt; Caner Giray

    2016-01-01

    The market for environmentally friendly products in Turkey is growing, and marketing experts are trying to understand the behavior of the consumers in this market with the help of variables such as demographic factors, information, attitudes, values and life styles. This study analyzes the effects of environmental activism, environmental knowledge and the perceived seriousness of environmental problems on green buying behavior. The study involved 516 Turkish consumers, over eighteen years of ...

  11. In-store promotional mix and the effects on female consumer buying decisions in relation to cosmetic products

    OpenAIRE

    Yang, Dong-Jenn; Lee, C. W.

    2016-01-01

    This study was conducted to ascertain the relationship between the females' in-store purchasing decision process and the promotional mix. Two cosmetic salesmen groups were interviewed by using focus group interview technique to understand females' buying decision process with in-store promotional mix. The results indicated that females with buying intention will improve the effectiveness of in-store promotional strategies. The purchase behavior stimulated by in-store promotions was related to...

  12. Consumer preferences for pig welfare - can the market accommodate more than one level of welfare pork?

    DEFF Research Database (Denmark)

    Denver, Sigrid; Sandøe, Peter; Christensen, Tove

    2017-01-01

    and high level animal welfare pork will have to be quite narrow. In addition, full willingness-to-pay of consumers who want to buy high level welfare pork cannot be relied upon to incentivise new consumers to buy medium welfare pork. Further, raising brand awareness in the shopping situation and improving...... consumer's understanding of brand attributes for high level welfare brands were found to be vital....

  13. Dietary Behaviours, Impulsivity and Food Involvement: Identification of Three Consumer Segments.

    Science.gov (United States)

    Sarmugam, Rani; Worsley, Anthony

    2015-09-18

    This study aims to (1) identify consumer segments based on consumers' impulsivity and level of food involvement, and (2) examine the dietary behaviours of each consumer segment. An Internet-based cross-sectional survey was conducted among 530 respondents. The mean age of the participants was 49.2 ± 16.6 years, and 27% were tertiary educated. Two-stage cluster analysis revealed three distinct segments; "impulsive, involved" (33.4%), "rational, health conscious" (39.2%), and "uninvolved" (27.4%). The "impulsive, involved" segment was characterised by higher levels of impulsivity and food involvement (importance of food) compared to the other two segments. This segment also reported significantly more frequent consumption of fast foods, takeaways, convenience meals, salted snacks and use of ready-made sauces and mixes in cooking compared to the "rational, health conscious" consumers. They also reported higher frequency of preparing meals at home, cooking from scratch, using ready-made sauces and mixes in cooking and higher vegetable consumption compared to the "uninvolved" consumers. The findings show the need for customised approaches to the communication and promotion of healthy eating habits.

  14. Food irradiation and consumer values

    International Nuclear Information System (INIS)

    Bruhn, C.M.; Schutz, H.G.; Sommer, R.

    1988-01-01

    A mail survey technique was used to determine if value hierarchy, locus of control, innovativeness, and demographic parameters could distinguish between subjects expressing different levels of concern and willingness to buy irradiated food. Concern toward irradiated food was lower than concern for other food safety issues, probably because many expressed uncertainty regarding irradiation. Those ranking the value “an ecologically balanced world” expressed the greatest irradiation concern. Factors which could predict high irradiation concern were being highly concerned about the use of chemical sprays on food, completing more formal education and being female; those believing that life was controlled by luck were less concerned. Irradiation concern was a principal factor determining willingness to buy irradiated foods. Innovative consumers were more likely to try irradiated foods than noninnovative. Implications for consumer education are presented

  15. Food buying habits of people who buy wine or beer: cross sectional study

    DEFF Research Database (Denmark)

    Johansen, Ditte; Friis, Karina; Skovenborg, Erik

    2006-01-01

    OBJECTIVE: To investigate whether people who buy wine buy healthier food items than those who buy beer. DESIGN: Cross sectional study. SETTING: Supermarkets in Denmark. Data Information on number, type of item, and total charge from 3.5 million transactions over a period of six months. RESULTS...... made more purchases of healthy food items than people who buy beer....

  16. Luxury brands : a study of consumers' motivation to purchase luxury brands

    OpenAIRE

    Knag, Siri Merethe

    2012-01-01

    The purpose of this study was to examine consumers’ motives for buying luxury brands. The underlying motivation for why consumers buy luxury branded products is a field that is still lacking former research. The main objective of my research in this thesis was thus to provide new, interesting discoveries to the phenomenon luxury and purchasing motives. The assigned problem was to identify the associations that consumers have with a luxury fashion, brand and compare them with th...

  17. Consumer behaviour and knowledge related to freezing and defrosting meat at home: An exploratory study

    NARCIS (Netherlands)

    Damen, F.W.M.; Steenbekkers, L.P.A.

    2007-01-01

    The purpose of this paper is to gain insight into the ways consumers freeze and defrost meat, the reasons for their behaviour and the knowledge they have about the process of freezing and defrosting. Consumers are aware of the microbiological safety risks involved in the consumption of meat.

  18. Corks, screw caps and wine consumers of the Campanha Gaúcha

    Directory of Open Access Journals (Sweden)

    Fernandes Cordeiro Ataíde Israel

    2014-01-01

    Full Text Available The Campanha Gaúcha is a region the South of Brazil with a crescent production in fine wines. Corks or similar were the materials most utilized to seal the bottles, actually are utilized too screw caps. The objective of this research was investigated if the consumer of the Campanha considers the type of seal of the bottles at the moment of purchase. A questionnaire was elaborated and applied to seventy wine consumers, where was possible to measure the principals factors that lead these consumers to buy of bottle wine. Analyzed the data, referring the screw caps 45.71% believe that this type of seal is interesting just for young wines; As for sealing 85.71% considers indifferent the type of material to seal the bottle, because consider the variety and the price as the main factor in the buying decision; However, 14.29% of these consumers said just buy wines sealed by corks and similar. Therefore, despite the corks are linked with the culture of consumption of wine, exist a significant percentage of consumers that are more interested to purchase wines with a variety desired and with attractives prices, than specifically linked to type of seal.

  19. Consumer hypnotic-like suggestibility: possible mechanism in compulsive purchasing.

    Science.gov (United States)

    Prete, M Irene; Guido, Gianluigi; Pichierri, Marco

    2013-08-01

    The authors hypothesize a concept, Consumer Hypnotic-Like Suggestibility (CHLS), defined as an altered state of consciousness, as a state causing a tendency to respond positively to messages aimed at inducing consumers to make unplanned purchases. This study aims to investigate the associations of CHLS with interpersonal variables and compulsive purchasing--a frequent and uncontrollable preoccupation with buying or impulses to buy. A study was conducted on a sample of 232 subjects (n = 111 men; M age = 41 yr.), through the administration of a questionnaire, which measured: CHLS, compulsive purchasing, consumer susceptibility to interpersonal influence (the necessity to enhance one's image in the opinion of others through the consumption of products), and consumer atmospherics, i.e., environmental stimuli known to influence purchasing decisions. Modeling and mediation analyses suggested that internal and external drivers--Consumer Susceptibility to Interpersonal Influence and atmospherics--are positively related to CHLS which affects compulsive purchasing.

  20. Requirements for change in new car buying practices. Observations from Sweden

    Energy Technology Data Exchange (ETDEWEB)

    Sprei, F. [Physical Resource Theory, Department of Energy and Environment, Chalmers University of Technology, SE 412 96 Gothenburg (Sweden); Wickelgren, M. [Center for Consumer Science, School of Business, Economics and Law, University of Gothenburg, PO Box 600, SE 405 30 Gothenburg (Sweden)

    2011-03-15

    The Swedish car fleet today consists of the largest, heaviest, most powerful and most fuel-consuming automobiles in Europe. This cannot be explained by demographics, national income, geography and climate reasons only. Beyond the reasons for the current state of affairs, the main focus for the present study is to learn more on how the individual car buyer deliberates when considering buying a new automobile. Have there been any substantial changes in preferences, especially in regard to car size, engine choice and the type of fuel (energy source) used to propel the vehicle? Around the individual consumer there are a number of stakeholders that have a vested interest in affecting the choice of the individual consumer. Among these stakeholders, we find car producers, car dealers, importers, the government represented by many different agents, the automobile industry organisations, environmental organisations and representatives for the media. These stakeholders are all taking action in pursuing their interests and achieving their goals, which by nature are in conflict towards other stakeholders. The study maps the way these stakeholders act to affect the development of the new car market. All this is taking place in the midst of the present debate on global warming and increased fuel prices, which enhances the interest from most parties and stakeholders to navigate in these turbulent times of changing consumer preferences and car-buying patterns.

  1. PERSPECTIVES UPON CONSUMPTION AND HAPPINESS

    Directory of Open Access Journals (Sweden)

    Andreea Mihaela STROE

    2016-06-01

    Full Text Available Consumers are described by economists as rational people when making a decision and when interacting with different types of framing problems. Theories explaining rational "consumer's rational behaviour" , assume that emotions can be controlled and even ignored so people be able to behave in a rational manner. An important issue was to establish the rational economic report between resources and needs and finding ways to optimize it. Rational consumer behaviour is considered to be one that ensures maximum consumer satisfaction with maximum efficiency at minimum cost. Each user asks himself at one point, if happiness is found in material goods and services. Economists would like that the consumers believe that in their attempt to explain buying behaviour. However, it is a matter of debate if psychological records tend to state otherwise. It is suggested that people buy goods and services hoping that they will substitute the factors that make them truly happy . It is debatable whether consumption is detrimental to human happiness and if the link between consumption and happiness extends to all buying experiences.

  2. HOW EXTERNAL AND MEDIATING FACTORS AFFECT CONSUMER PURCHASING BEHAVIOUR IN ONLINE LUXURY SHOPPING

    OpenAIRE

    Alamoudi, Hawazen

    2016-01-01

    Recently, many studies have detailed how consumer perceptions and experiences affect attitudes and behaviours towards web service quality and e-satisfaction. Controversy arises when it comes to luxury brands. Luxury brands associate themselves with the concept of exclusivity and they position themselves in the market as such. But in online placement, how do they remain exclusive when information is accessible to everyone? Consumers of luxury products and services have varying opinions on the ...

  3. Electronic word of mouth influence on consumer purchase intention ...

    African Journals Online (AJOL)

    This type of e-marketing affects consumer on its purchase intention of product or service. ... influence and how these factors influence the buying decisions of consumers. ... This paper is expedient for marketers in creating effective promotional ...

  4. Attitudes of Turkish Consumers toward Foreign Products in Political Crises Period

    Directory of Open Access Journals (Sweden)

    Durmus YÖRÜK

    2016-04-01

    Full Text Available This study aims to understand the attitudes of Turkish consumers toward foreign products in diplomatic crisis period. With this aim, at first, demographic characteristics of the consumers identified and then the relationship between independent variables which are consumer ethnocentrism and consumer animosity, and dependent variable which is willingness to buy foreign products is determined. In addition, the effect of product judgment as a moderator on the relationship between willingness to buy foreign products and consumer ethnocentrism and animosity is explored. Convenience sampling method was used in the study. Data was collected from students in Faculty of Economics and Administrative Sciences of Afyon Kocatepe University as based on voluntary basis. The data were collected between 20.10.2015 and 02.11.2015 and within this time period, it was reached to 418 students, totally. Thus, these 418 students in Faculty of Economics and Administrative Sciences became the sample of the research. Research findings show, different from the many researches in the literature, that consumer ethnocentrism, and consumer animosity do not negatively affect the willingness to buy foreign products even in a case when Turkey has a diplomatic problem with some countries. So the previous findings about the consumer ethnocentrism and the consumer animosity are challenged with the findings of this study within Turkey context. In this sense, this study contributes to the literature scholarly, by offering new findings about the existing constructs within different country context.

  5. The Analysis Of Intention To Buy Books Between Regular Students And Iba Students Of Faculty Of Economics And Business Sam Ratulangi University

    OpenAIRE

    Lelengboto, Jeane Elisabeth

    2014-01-01

    The study of Consumer Behavior has become essential. Consumer buying behavior has become an integral part of strategic market planning. Book is one of the most essentials part in learning process and activities. The purposes of this research are to analyze the difference of intention to buy books between International Business Administration (IBA) students and Regular students. The method that used in this research is Independent Sample t-test. Independent Sample t-test is a method to compare...

  6. The Consumer Financial Protection Bureau and the Quest for Consumer Comprehension

    Directory of Open Access Journals (Sweden)

    Lauren E. Willis

    2017-01-01

    Full Text Available To ensure that consumers understand financial products’ “costs, benefits, and risks,” the Consumer Financial Protection Bureau has been redesigning mandated disclosures, primarily through iterative lab testing. But no matter how well these disclosures perform in experiments, firms will run circles around the disclosures when studies end and marketing begins. To meet the challenge of the dynamic twenty-first-century consumer financial marketplace, the bureau should require firms to demonstrate that a good proportion of their customers understand key pertinent facts about the financial products they buy. Comprehension rules would induce firms to inform consumers and simplify products, tasks that firms are better equipped than the bureau to perform.

  7. Consumer behaviour with regard to food innovation: Quality perception and decision-making

    DEFF Research Database (Denmark)

    Grunert, Klaus G.

    2005-01-01

    and ligeslation, quality management and control systems such as HACCP and TQM. The chapters of the first edition have been updated and extended. New chapters have been added, on consumer behaviour, corporate strategy, food safety and nutritional aspect of food innovation. Researchers and professionals in the food...

  8. Predicting personality traits related to consumer behavior using SNS analysis

    Science.gov (United States)

    Baik, Jongbum; Lee, Kangbok; Lee, Soowon; Kim, Yongbum; Choi, Jayoung

    2016-07-01

    Modeling a user profile is one of the important factors for devising a personalized recommendation. The traditional approach for modeling a user profile in computer science is to collect and generalize the user's buying behavior or preference history, generated from the user's interactions with recommender systems. According to consumer behavior research, however, internal factors such as personality traits influence a consumer's buying behavior. Existing studies have tried to adapt the Big 5 personality traits to personalized recommendations. However, although studies have shown that these traits can be useful to some extent for personalized recommendation, the causal relationship between the Big 5 personality traits and the buying behaviors of actual consumers has not been validated. In this paper, we propose a novel method for predicting the four personality traits-Extroversion, Public Self-consciousness, Desire for Uniqueness, and Self-esteem-that correlate with buying behaviors. The proposed method automatically constructs a user-personality-traits prediction model for each user by analyzing the user behavior on a social networking service. The experimental results from an analysis of the collected Facebook data show that the proposed method can predict user-personality traits with greater precision than methods that use the variables proposed in previous studies.

  9. Comparison of buying behavior in depressed patients presenting with or without compulsive buying.

    Science.gov (United States)

    Lejoyeux, M; Haberman, N; Solomon, J; Adès, J

    1999-01-01

    Compulsive buying is defined as repetitive impulsive and excessive buying leading to personal and familial distress. This study compares the buying behavior of depressed patients presenting with or without compulsive buying. The weight of promotional factors such as sales and advertising campaigns was systematically assessed. The impulsive nature of compulsive buying and the choice of items purchased were also investigated. For this purpose, we studied buying behavior among 52 inpatients diagnosed for major depressive episode with DSM-IV criteria. None of the patients presented mania or hypomania, obsessive-compulsive disorder, or alcohol or drug abuse or dependence disorder. We assessed the prevalence of compulsive buying and compared the "buying style" among patients with (CB+) and without (CB-) compulsive buying. The diagnosis of depression was assessed with the Mini International Neuropsychiatric Interview (MINI). The diagnosis of compulsive buying was made using standardized criteria and a specific rating scale. All patients answered a specific questionnaire assessing the phenomenology of the buying behavior. Twenty-one of 52 depressives presented with compulsive buying. The CB+ group was not more sensitive to promotional factors. They did not seek sales or use loans significantly more than others. Upon entering a shop, the CB+ subjects did not change their choice more often than others. CB+ subjects were significantly more often alone while shopping (85% of cases v61% of CB- group, p = .05). Most purchases from the CB+ group were self-gifts or gifts to others (50.4% v 23.5%, p = .003); 14.4% of purchases in the CB+ group (v 2.2% in CB- group, P = .045) were made because the patients believed their social status requires acquisition. Items to be bought were more often considered by CB+ subjects as occasions not to be missed (31.4% v15.1%, P = .03). Purchases were significantly (57% v 16%) less often used than expected by the CB+ group (P = .002). Most

  10. Analysis Effect of Environment Attitude, Health Consciousness and Knowledge in Developing Product Perception and Intention to Buy (A Study on Organic Food Product)

    OpenAIRE

    Widyasari; Jony Oktavian Haryanto

    2010-01-01

    This research intends to study the factors that can affect the product perception and consumer intention in buying organic product.The study is necessary in that it explores at least some of the factors that can affect the product perception and consumer intention in buying organic product. The research results indicated that there was a positive influence of health consciousness towards environment attitude, consumer’s organic product knowledge towards organic product perception, environm...

  11. Acquisition (Purchasing of ERP Systems from Organizational Buying Behavior Perspective

    Directory of Open Access Journals (Sweden)

    Tariq Bhatti

    2014-05-01

    Full Text Available Enterprise Resource Planning (ERP systems are becoming a mature infrastructure in many organizations. Organizations purchase these systems to integrate, improve internal business processes, serve their customers better and fulfill their needs. The buying process of these systems is more complicated and it requires a lot more consideration as it can have long term effects and consequences for the organization as well as for its stakeholders. Acquisition (purchasing of ERP systems is a complex behavior for organizations and has a lot to consider, from motives all the way to goals being pursued. Buying organizations consider several components that make up its business entity: like vendors, consumers, competitors, and regulations (Harris, 2013. Importance and relevance should be given to each one of these components as they all play key essential roles in sales organizations and their success. Typical organizations treat the purchasing process as a problem solving situation and rely on consultants or sometimes miss out on systematic buying process and the success factors to be considered vary from technicality, price, risk aversion, reputation, all the way to ethical decisions and legal regulations (Bellizzi, 2009. This research paper describe the current acquisition processes, critical success factors literature and propose integrated ERP systems acquisition model for organizations interested in buying similar systems in future.

  12. Consumer protection in electronic commerce

    Directory of Open Access Journals (Sweden)

    Nicoleta Andreea NEACŞU

    2016-07-01

    Full Text Available Electronic commerce is one of the most important aspects of the Internet and allows people to buy instant. Fast and easy development of e-commerce has led to the necessity of consumer protection in cyberspace, where trade takes place, so as to ensure consumer safety and security matters. This article examines e-commerce in terms of consumer protection and data security, which concerns equally all stakeholders in the electronic market: buyers, sellers, banks, courier cargo and other participants.

  13. Preliminary Study of Perception and Consumer Behaviour Towards Energy Saving for Household Appliances: A Case of Makassar

    Science.gov (United States)

    Syam Akil, Yusri; Mangngenre, Saiful; Mawar, Sri; Amar, Kifayah

    2018-03-01

    Electricity load has tendency to increase over the time. Therefore, efforts to maintain a balance between electricity supply and demand such as increasing energy saving related to the use of home electricity appliances are urgently needed. In general, one of the household appliances which consumes relatively high electricity energy is refrigerator. The purpose of this study is to analyze residential consumers perceptions and their behaviours about electricity energy saving in relation to the usage of household appliances in Makassar, Indonesia particularly for refrigerator. Moreover, typical relationship between perceptions and consumers behaviours is also analyzed by composed two regression models, namely model for usage behaviour (UREFm model) and model for habitual behaviour (HREFm model) by using general perception, specific perception, and external factors as explanation variables. To collect data, a questionnaire was designed for survey which involved 40 respondents as a preliminary study and then statistical tests including regression analysis were applied to analyze usable data. The target of respondent was an owner of a house in Makassar with installed power capacity at least 900 VA. Reliability test shown that all items in the developed questionnaire can be used for main survey as obtained Cronbach’s alpha values were above 0.6. Evaluation for consumers perceptions on energy saving in relation to demographic aspect using mean and Standard Deviation values indicated some significant differences. Other results regarding regression analysis shown that both composed models were well validated and had quite good fitness degree with adjusted R-squared values around 49.31% for UREFm model and 80.90% for HREFm model. Among considered variables, specific perception, and external factors were found have significant influence to the usage and habitual behaviours of consumers as confirmed by their p-values in each model below 0.05. Findings of this research can be

  14. Worlds apart. Consumer acceptance of functional foods and beverages in Germany and China.

    Science.gov (United States)

    Siegrist, Michael; Shi, Jing; Giusto, Alice; Hartmann, Christina

    2015-09-01

    This study examined consumers' willingness to buy functional foods. Data were collected from an Internet survey in Germany (n = 502) and China (n = 443). The results showed that consumers in China were much more willing to buy functional foods, compared with their German counterparts. A substantial segment of the German consumers indicated lower willingness to buy functional foods, compared with the same foods without additional health benefits. The findings further showed that in both countries, the participants with higher health motivation and more trust in the food industry reported higher willingness to buy functional foods than the participants with lower health motivation and less trust in the industry. Food neophobia had a negative impact on acceptance of functional foods in the Chinese sample. No such association was observed for the German sample. The results suggest that cultural factors play a significant role in the acceptance of functional foods; therefore, caution should be exercised in generalizing research findings from Western countries to others. Copyright © 2015 Elsevier Ltd. All rights reserved.

  15. European consumers and health claims: attitudes, understanding and purchasing behaviour.

    Science.gov (United States)

    Wills, Josephine M; Storcksdieck genannt Bonsmann, Stefan; Kolka, Magdalena; Grunert, Klaus G

    2012-05-01

    Health claims on food products are often used as a means to highlight scientifically proven health benefits associated with consuming those foods. But do consumers understand and trust health claims? This paper provides an overview of recent research on consumers and health claims including attitudes, understanding and purchasing behaviour. A majority of studies investigated selective product-claim combinations, with ambiguous findings apart from consumers' self-reported generic interest in health claims. There are clear indications that consumer responses differ substantially according to the nature of carrier product, the type of health claim, functional ingredient used or a combination of these components. Health claims tend to be perceived more positively when linked to a product with an overall positive health image, whereas some studies demonstrate higher perceived credibility of products with general health claims (e.g. omega-3 and brain development) compared to disease risk reduction claims (e.g. bioactive peptides to reduce risk of heart disease), others report the opposite. Inconsistent evidence also exists on the correlation between having a positive attitude towards products with health claims and purchase intentions. Familiarity with the functional ingredient and/or its claimed health effect seems to result in a more favourable evaluation. Better nutritional knowledge, however, does not automatically lead to a positive attitude towards products carrying health messages. Legislation in the European Union requires that the claim is understood by the average consumer. As most studies on consumers' understanding of health claims are based on subjective understanding, this remains an area for more investigation.

  16. Comparison of E-Commerce behaviour among women consumers of Balkan and Baltic Regions

    OpenAIRE

    Polychronidou Persefoni; Valsamidis Stavros; Florou Giannoula; Karasavvoglou Anastasios

    2011-01-01

    Nowadays, more and more consumers prefer to make their shopping via Internet. Researchers wish to study the e-commerce behaviour and the factors influencing consumer’s attitude while shopping on line. This paper investigates the differences and similarities of women’s behaviour toward e-commerce in two culturally different Europe regions; the Balkans and the Baltic regions. Some attributes such as trust in vendor, trust in transactions, language, culture, age or education and their possible i...

  17. Understanding and changing human behaviour—antibiotic mainstreaming as an approach to facilitate modification of provider and consumer behaviour

    OpenAIRE

    Stålsby Lundborg, Cecilia; Tamhankar, Ashok J.

    2014-01-01

    This paper addresses: 1) Situations where human behaviour is involved in relation to antibiotics, focusing on providers and consumers; 2) Theories about human behaviour and factors influencing behaviour in relation to antibiotics; 3) How behaviour in relation to antibiotics can change; and, 4) Antibiotic mainstreaming as an approach to facilitate changes in human behaviour as regards antibiotics. Influencing human behaviour in relation to antibiotics is a complex process which includes factor...

  18. Nesnel ve Öznel Bilginin Tüketicilerin Satın Alma Davranışlarına Etkisine Yönelik Bir Araştırma(An Investigation of The Effect of Objective and Subjective Knowledge on Consumers’ Buying Behaviour

    Directory of Open Access Journals (Sweden)

    Kalender Özcan ATILGAN

    2014-12-01

    Full Text Available In the growing body of marketing literature on the impact of consumer knowledge on intention to buy, distinction between subjective and objective knowledge has clearly been made. The difference between subjective and objective knowledge may be due to both the definition and measurement process. The goal of this research is to examine the impact of both subjective and objective knowledge related to attitude to and intention to buy light milk and dairy products. Data were gathered via face-to-face survey from 330 consumers living in Erdemli district of Mersin, Turkey. A Hybrid Path Analysis was performed to test the hypothesis. The results of Structural Equations Modelling clearly indicate that subjective knowledge and health consciousness are positively associated with attitude towards light milk and dairy products and objective knowledge is negatively associated with attitude towards light milk and dairy products. Also, attitude towards light milk and dairy products is positively associated with intention to buy these products. Implications and suggestions are developed based on the structural model for future researches.

  19. Food adulteration and consumer awareness in Dhaka City, 1995-2011.

    Science.gov (United States)

    Nasreen, Sharifa; Ahmed, Tahmeed

    2014-09-01

    We conducted this study to investigate the magnitude of food adulteration during 1995-2011 and consumer awareness in Dhaka city. We reviewed results of food sample testing by Public Health Food Laboratory of Dhaka City Corporation, Bangladesh Standards and Testing Institution, Consumers Association of Bangladesh publications, reports from lay press, including those on mobile magistrate court operations. We conducted a cross-sectional survey among 96 residents of Dhaka city, using a structured questionnaire in 2006. The overall proportion of food samples adulterated decreased during 2001-2005, and 40-54% of daily-consumed food was adulterated during 1995-2011. More than 35 food items were commonly adulterated. Consumers considered expiry date and quality or freshness as the best criteria while buying packaged and open food items respectively; only 11 (12%) respondents considered approval of regulatory authority for buying packaged food items. More than half of the food consumed in Dhaka city is adulterated, which warrants actions by the Government, the industry, and the consumers.

  20. Consumer behaviours

    DEFF Research Database (Denmark)

    Grønhøj, Alice

    2016-01-01

    Energy-saving programmes are increasingly targeted at children to encourage household energy conservation. A study involving the assignment of energy-saving interventions to Girl Scouts shows that a child-focused intervention can improve energy-saving behaviours among children and their parents....

  1. Mature and emerging organic markets: Modelling consumer attitude and behaviour with Partial Least Square Approach

    OpenAIRE

    von Meyer-Höfer, Marie; von der Wense, Vera; Padilla Bravo, Carlos; Spiller, Achim

    2013-01-01

    Although the organic food sector has been the subject of research for around 20 years, little is known about consumer behaviour when comparing developed and emerging organic food markets using causal research models. Thus, by developing a behavioural model based on the Theory of Planned Behaviour (TPB), the aim of this research article is to investigate the main determinants of organic food consumption in a mature (Germany) and an emerging (Chile) organic market. Subjects aged 18 or above wer...

  2. Using the Domain Specific Innovativeness Scale To Identify Innovative Internet Consumers.

    Science.gov (United States)

    Goldsmith, Ronald E.

    2001-01-01

    The Domain Specific Innovativeness Scale was included in a survey of student consumers to measure how innovative participants were with regard to buying online. Data analyses confirmed hypotheses that an innovative predisposition toward online buying would be associated positively with more hours of Internet use, greater Internet purchasing,…

  3. How changes in consumer behaviour and retailing affect competence requirements for food producers and processors

    DEFF Research Database (Denmark)

    Grunert, Klaus G.

    2006-01-01

    are singled out as especially important: consumer understanding, relationship management, and new product development. The development of market-related competencies aimed at exploiting trends in consumer behaviour and retailing will also entail changing forms of cooperation among members of the value chain......This paper analyses the changing competence requirements which members of the food chain face in their pursuit of competitive advantage. Two groups of trends serve as point of departure: more dynamic and heterogeneous consumer demands, which can be analysed in terms of consumer demands for sensory......, which favour both new ways of adding value but also new ways of matching consumer heterogeneity with heterogeneity in agricultural raw materials....

  4. How changes in consumer behaviour and retailing affect competence requirements for food producers and processors

    DEFF Research Database (Denmark)

    Grunert, Klaus G.

    are singled out as especially important: consumer understanding, relationship management, and new product development. The development of market-related competencies aimed at exploiting trends in consumer behaviour and retailing will also entail changing forms of cooperation among members of the value chain......This paper analyses the changing competence requirements which members of the food chain face in their pursuit of competitive advantage. Two groups of trends serve as point of departure: more dynamic and heterogeneous consumer demands, which can be analysed in terms of consumer demands for sensory......, which favour both new ways of adding value but also new ways of matching consumer heterogeneity with heterogeneity in agricultural raw materials....

  5. COMPULSIVE BUYING TENDENCIES.

    Science.gov (United States)

    Spinella, Marcello; Lester, David; Yang, Bijou

    2015-12-01

    Compulsive buying behavior is typically viewed as pathological, but recent research has shown that compulsive buying tendencies are associated with attitudes toward money, personal financial behavior, and having materialistic values, suggesting that compulsive buyers are manifesting an extreme form of habits shown by people in general. In a study of 240 community residents, scores on the Compulsive Buying Scale were associated positively with scores on the Material Values Scale and the Canadian Problem Gambling Index, and negatively with scores on the Executive Personal Finance Scale and Ardelt's wisdom scale. These results suggest that, as is the case for many abnormal behaviors, tendencies toward compulsive buying may not be pathological, but are associated with attitudes toward money in general, financial management behavior, and materialistic values.

  6. The impact of innovative commercial technologies on students’ behaviour of an economic university

    Directory of Open Access Journals (Sweden)

    Laurentiu-Dan Anghel

    2015-05-01

    Full Text Available In a dynamic business environment, implementing innovative commercial technologies facilitates the winning of new competitive advantages in the retail industry, given the manifested influence on consumer buying behaviour towards commercial units, as well as the significant contribution to the development of modern shops image. This paper presents the attitude of students from the Bucharest University of Economic Studies towards the adoption of innovative retail technologies within hypermarkets in Romania, based on a selective marketing research, conducted on a sample of 359 students from undergraduate and master cycles. The main objectives focused on identifying: the image of certain instruments belonging to the innovative commercial technologies in terms of usefulness in the process of buying; the intention to use innovative commercial technologies; the perception of the main advantages and disadvantages of using innovative commercial technologies in the buying process; the importance of commercial technologies in relation to other attributes underlying the development of a hypermarket image. Research results show a relatively low level of awareness among buyers, due to a reduced exposure to innovative commercial technologies, but a relatively high availability of acceptance in the purchasing process. Thus, there is a favourable assessment of the utility of commercial instruments in the buying process and a relatively high intention of use. The paper also highlights the influence of innovative commercial technologies on store image and loyalty of buyers.

  7. 76 FR 14014 - Public Roundtables: Protecting Consumers in the Sale and Leasing of Motor Vehicles

    Science.gov (United States)

    2011-03-15

    ... categories of motor vehicle dealers (i.e. ``franchise,'' ``independent,'' and/or ``buy here, pay here'' \\15... ``buy here, pay here'' dealers. The Dodd-Frank Act also authorizes the FTC to prescribe rules using APA... terms, of credit or leasing to consumers? If so, in what manner and under what terms? \\15\\ ``Buy here...

  8. Wait, bond, and buy : Consumer responses to economic crisis

    NARCIS (Netherlands)

    Yabar, J.

    2012-01-01

    Although economic crises tend to be perceived as a time in which consumers cut back on expenditures (including cars, clothes, and houses), market data also shows that sales of certain products increase during economic downturns. How do consumers respond to an economic crisis? And what is the

  9. Pengaruh Penempatan Produk di Kasir dan Sales Person terhadap Impulse Buying

    Directory of Open Access Journals (Sweden)

    Dian Tauriana

    2011-03-01

    Full Text Available Product placement in the cashier and using sales person have important effects for impulse purchasing in a retail that will increase company selling. The purpose of this research is to acknowledge product placement influences in cashier and sales person towards buying impulse in GIANT hypermart in Plaza Semanggi, Jakarta. The research is associative research. Data collecting technique is done by spreading questionnaire to consumers in GIANT Hypermart Plaza Semanggi and interview with the management. Data analysis technique is by validation and reliability test, normality, simple and double regression test with software SPSS 16.0. The research result shows that the product placement variable in cashier and sales person influenced simultaneously and significantly to impulse buying.

  10. Why bother about health? A study on the factors that influence health information seeking behaviour among Malaysian healthcare consumers.

    Science.gov (United States)

    Jaafar, Noor Ismawati; Ainin, Sulaiman; Yeong, Mun Wai

    2017-08-01

    The general improvement of socio-economic conditions has resulted in people becoming more educated to make better-informed decisions in health related matters. Individual's perspective on health increases with better understanding of ways to improve lifestyle for better health and living. With the increase in lifestyle related diseases that lead to health problems, there is an increase in the availability of healthcare information. Thus, it is important to identify the factors that influence information seeking behaviour in the area of healthcare and lifestyle. This exploratory study examines the relationship between the factors that affect online health information-seeking behaviour among healthcare product in the capital city of Malaysia. Survey questionnaire was used to collect empirical data. A survey was conducted among 300 healthcare consumers in three main cities in Malaysia where questionnaires were personally distributed through snowball sampling. A total of 271 questionnaire forms were used in the analysis. Health Behaviour of the consumers influences Health Information Seeking Behaviour. And this relationship is strongly affected by Gender whereby the affect is strongly among females compared to males. The findings indicate that Health Behaviour influences Health Information Seeking Behaviour. Marketers can find out which target segment of population to target when devising information channels for consumers, especially through the Internet. However, message that promotes positive health behaviour to a target audience who already has positive Health Behaviour increase the motivation to Health Information Seeking Behaviour. Copyright © 2017 Elsevier B.V. All rights reserved.

  11. EVOLUTION OF THE MAIN MODELS OF INTEGRATED MARKETING COMMUNICATIONS WHO HAVE THE ROLE TO INFLUENCE CONSUMER BUYING BEHAVIOR

    Directory of Open Access Journals (Sweden)

    OANCEA OLIMPIA ELENA MIHAELA

    2015-03-01

    Full Text Available The models of integrated marketing communication have become today a very useful tool, that can provide companies a sustainable competitive advantage. The integrated marketing communication identifies with today's market dynamics and learn organizations how easy it can be to prosper in an environment where there are produced changes in an alarming way. In an economy with a strong competition character, organizations must capitalize integrated marketing communication in a way more efficiently, for to ensure the creation and maintenance of longterm relationships with current and potential customers. A product or a brand exist in the consumer's mind there not only because of experience with it, but also due to the medium and long term effects on that a message built on base the wishes, expectations or consumer preferences is transmitted simultaneously through as many tools of communication. Building and managing relationships with consumers can have a direct and positive effect on efficiency of the results of communication of a company. Changes in the business environment, along with technological innovation, increasing consumer sophistication and changes in marketing communications practices, have led organizations to seek to improve relationships with their consumers, and to strive to deliver consistent messages to all stakeholders - consumers, employees, company partners, the state, local governments, suppliers - across a wide range of integrated marketing communications channels.Therefore, the purpose of this article is to identify and analyze the main models of integrated marketing communication that can influence the consumer behaviour.

  12. Influência de Estresse, Materialismo e Autoestima na Compra Compulsiva de Adolescentes

    Directory of Open Access Journals (Sweden)

    Fabiana Gama de Medeiros

    2015-08-01

    Full Text Available Compulsive buying behavior is characterized by an uncontrollable and irrational impulse that tends to manifest itself when individuals experience negative feelings. Despite being intensively researched, questions remain about what are drivers of compulsive shopping; especially in potentially vulnerable groups such as teenagers. Considering this gap, this study analyses compulsive buying behaviour, seeking to understand constraints from levels of self-esteem, materialism, stress and buying pleasure, specifically in adolescent consumers. Four hypotheses were raised from the literature review and tested with data collected from a sample of 153 respondents. To test the hypotheses, we performed a gamma family regression technique of generalized linear models using R software. Results show that factors such as stress, materialism and buying pleasure effectively influence adolescent compulsive buying behaviour, and it was found that self-esteem had no influence on the compulsiveness of survey respondents. This paper brings innovations on data operationalization and makes advancements in academic research about consumer compulsivity, generating knowledge for public policy-makers and social organizations oriented on consumer interests.

  13. Analysis of consumer behaviour when purchasing selected commodity groups concerning the effect of price, habit, discount and product characteristics

    Directory of Open Access Journals (Sweden)

    Jitka Poměnková

    2008-01-01

    Full Text Available The aim of the paper is consumer behaviour analysis when purchasing selected commodity groups concerning the effect of price, habit, discount and product characteristics. Analysis proceed from the Czech household marketing research, where 726 households were electronically questioned. As mentioned above, selected factors for the analysis were habit, products‘ characteristics, price and discount actions.Primary aim is to measure the correspondence of selected factors influence on consumer behaviour during purchase decision making process of selected commodity groups. Interpretation is based on two-tier evaluation. First level represents commodity groups distinction by the character of goods and subsequent evaluation of goods characteristics correspondence in accordance with each influencing factor. Second one represents behaviour of commodity group in cross-section of selected factors. For consumer behaviour analysis chi-square test was used. Before its application the data set (responses was divided according to the ten-point scale into three interval’ groups.

  14. Compulsive buying behavior: Re‐evaluating its dimensions and screening

    OpenAIRE

    Maccarrone‐Eaglen, Agata; Schofield, Peter

    2017-01-01

    Despite the significant research in the consumer behavior literature on compulsive buying behavior (CBB), there is still no general agreement about the dimensionality or diagnostic screening of the disorder. Previous studies have identified two principal dimensions: compulsivity and impulsivity, although more recent strands of theory characterize CBB with reference to loss of self‐control and behavioral addiction. This study challenges the impulsive–compulsive paradigm by validating a new mod...

  15. TYPES OF CONSUMER LOYALTY IN THE UKRAINIAN HIGH TECHNOLOGY PRODUCTS MARKET

    Directory of Open Access Journals (Sweden)

    V. Zhurylo

    2017-01-01

    Full Text Available The study addresses the problem of the formation of customer loyalty in the market of high-tech products. It examines existing approaches to defining the determinants that influence the formation of loyalty in the consumer market. On the basis of generalization of existing approaches it is proposed to divide the determinants of such groups: behavioral, perceptual, marketing and individual determinants of customers loyalty. Marketing research was conducted to identify the features of the market behavior of Ukrainian consumers of high-tech products. As the result, the main tends of consumers behavior, external and individual factors of actualization and influence on the consumers motivation were determined. Ukrainian consumers' loyalty was sorted depending on the reasons to buying high-tech products and consumer involvement in this process. Each type of market behavior of consumers corresponds to a certain type of consumer loyalty. Cognitive, agreement, demonstrative loyalty are formed in the case of high consumer involvement in the buying process. Active, perceptual loyalty and loyalty of convenience are observed in the case of low involvement.

  16. [Compulsive buying and psychiatric comorbidity].

    Science.gov (United States)

    Mueller, Astrid; Mühlhans, Barbara; Silbermann, Andrea; Müller, Ulrike; Mertens, Christian; Horbach, Thomas; Mitchell, James E; de Zwaan, Martina

    2009-08-01

    Compulsive buying is an excessive behavior that has begun to receive attention from researchers in recent years. The current study provides an overview of research on compulsive buying and examines the psychiatric co-morbidity in a German female treatment seeking compulsive buying sample in comparison with age and gender-matched normal buying control groups. Thirty women suffering from compulsive buying disorder, 30 community controls, and 30 bariatric surgery candidates were assessed with the German versions of the Structured Clinical Interview for DSM-IV diagnoses (SCID). Women with compulsive buying disorder showed significantly higher prevalence rates of affective, anxiety, and eating disorders compared to community controls, and suffered significantly more often from affective and anxiety disorders compared to bariatric surgery candidates. The compulsive buying group presented with the highest rates of personality disorders, most commonly avoidant, depressive, obsessive-compulsive, and borderline personality disorder, and reported the highest prevalence rates of other impulse control disorders, especially for intermittent explosive disorder. The findings suggest an elevated psychiatric co-morbidity in patients with compulsive buying disorder.

  17. Brand awareness and buying intention in the online environment

    Directory of Open Access Journals (Sweden)

    Filipović Jelena

    2015-01-01

    Full Text Available The importance of the Internet marketing continually rises. However, there is a lack of the studies which investigate the effectiveness of the online campaigns aimed at the users in the transitional countries. This research aims to explore the correlation between the time that user spend on a website and their awareness of the brand advertised therein, as well as users' intention to buy the advertised product or brand. It is established that both demographic characteristics and time spent on the website would influence perception and buying intention towards brand. These findings can affect the design and layout of the virtual stores, in order to increase sales in these online shops and enhance consumers' experience. In addition, the results open new avenues for the research in the Internet marketing both in Serbia and in region.

  18. Consumer acceptance of functional foods

    DEFF Research Database (Denmark)

    Frewer, Lynn J.; Scholderer, Joachim; Lambert, Nigel

    2003-01-01

    In the past, it has been assumed that consumers would accept novel foods if there is a concrete and tangible consumer benefit associated with them, which implies that those functional foods would quickly be accepted. However, there is evidence that individuals are likely to differ in the extent...... to which they are likely to buy products with particular functional properties. Various cross-cultural and demographic differences in acceptance found in the literature are reviewed, as well as barriers to dietary change. In conclusion, it is argued that understanding consumer's risk perceptions...

  19. An investigation of consumers' exploratory tendencies as motivators of their responsive behaviour to deals

    Directory of Open Access Journals (Sweden)

    Surajit Ghosh Dastidar

    2016-06-01

    Full Text Available An understanding of the motivators of consumer deal redemption behaviour is expected to enable marketers to use deals more effectively. In this study, consumers' exploratory tendencies (CET have been assessed as potential motivators of proneness to eight types of deals, during the purchase of shampoo and refrigerator—two product categories. Consumers showed varying proneness to different types of deals depending on the type of exploratory tendency that they needed to satisfy and the type of good that was on sale. These findings can enable marketers to choose the most appropriate type of deal to achieve their sales target.

  20. Matching consumer feeding behaviours and resource traits: a fourth-corner problem in food-web theory.

    Science.gov (United States)

    Monteiro, Angelo Barbosa; Faria, Lucas Del Bianco

    2018-06-06

    For decades, food web theory has proposed phenomenological models for the underlying structure of ecological networks. Generally, these models rely on latent niche variables that match the feeding behaviour of consumers with their resource traits. In this paper, we used a comprehensive database to evaluate different hypotheses on the best dependency structure of trait-matching patterns between consumers and resource traits. We found that consumer feeding behaviours had complex interactions with resource traits; however, few dimensions (i.e. latent variables) could reproduce the trait-matching patterns. We discuss our findings in the light of three food web models designed to reproduce the multidimensionality of food web data; additionally, we discuss how using species traits clarify food webs beyond species pairwise interactions and enable studies to infer ecological generality at larger scales, despite potential taxonomic differences, variations in ecological conditions and differences in species abundance between communities. © 2018 John Wiley & Sons Ltd/CNRS.

  1. Exploring Obsession Towards Brands

    DEFF Research Database (Denmark)

    Chung, Emily; Kock, Florian; Josiassen, Alexander

    2017-01-01

    This paper proposes a conceptual framework for the investigation of ‘brand obsession’, defined as a consumer relationship phenomenon that involves 1) non-deliberate, intrusive, and repetitive thoughts about the brand that 2) lead to compulsive behavioural intentions aiming at reducing...... these thoughts. The study of brand obsession extends existing understanding of consumer-brand relationships by introducing brand obsession as a conceptually novel concept. It enables researchers to discern, explain, and measure a critical facet of consumer-brand relationships that can predict important consumer...... behaviours, such as compulsive buying. For example, it can shed light on the cognitive and motivational states that give rise to engaging in compulsive behaviour, which has largely been neglected by existing studies on compulsive buying as it has extensively investigated the phenomenology of the compulsive...

  2. Consuming apart, together

    NARCIS (Netherlands)

    Bartels, Jos; Reinders, M.J.

    2016-01-01

    Although consumers' awareness of the environmental and ethical consequences of their behaviour has grown, research on the role of multiple consumer identities in sustainability behaviours is scarce. The aim of the current study was to explain sustainable behaviour from a social identity

  3. Consumer acceptance of irradiated chicken and produce in the U.S.A

    International Nuclear Information System (INIS)

    Cottee, J.; Kunstadt, P.; Fraser, F.

    1995-01-01

    There is a demonstrated dichotomy between perceived consumer acceptance of irradiated foods, and the consumer's choice of food in grocery stores. Indeed the perception has been that most customers were against irradiated foods and that massive educational campaigns would be needed to change their minds. Meanwhile, some initial sales of irradiated foods have been unexpectedly brisk when supported by limited, point-of-sale information. There is strong agreement between recent studies, with respect to consumers willing to buy irradiated foods once the benefits are explained. A large segment of approximately 50% of all respondents indicate that they would buy irradiated foods. Consumers have also shown that they put a great deal of trust in their grocers and in regulatory bodies. (Author)

  4. Influencing the online consumer's behavior

    OpenAIRE

    Constantinides, Efthymios

    2004-01-01

    Addresses one of the fundamental issues of e-marketing: how to attract and win over the consumer in the highly competitive Internet marketplace. Analyses the factors affecting the online consumer's behavior and examines how e-marketers can influence the outcome of the virtual interaction and buying process by focusing their marketing efforts on elements shaping the customer's virtual experience, the Web experience. Identifying the Web experience components and understanding their role as inpu...

  5. A Study of Factors Influencing Consumer Adoption of Group-Buying Sites in Malaysia

    OpenAIRE

    Bohara, Shilpa

    2011-01-01

    Group-buying sites have been the biggest internet phenomena in the recent B2C ecommerce industry. This new development has led to this research’s main objective of identifying factors that influence consumers’ intention to purchase from groupbuying sites, particularly in Malaysia. Using the extended Technology Acceptance Model, the five factors measured against consumers’ behavioral intent to transact are perceived knowledge, perceived benefits of price promotion, personal innovativeness, soc...

  6. Impact of reference groups on the teenagers’ buying process of clothing in the Czech Republic

    OpenAIRE

    Jana Turčínková; Jiří Moisidis

    2011-01-01

    The main objective of our research was to suggest recommendations for Czech producers of clothing for brand building and marketing communication strategies with Czech consumers in age group 13 to 19 years, therefore, our goal was to analyze consumer behavior of Czech youth when buying and using clothing and to analyze factors influencing their behavior, with the emphasis on reference groups and these results are presented in this paper. The target group (consumers 13–19 years old) was selecte...

  7. Factors influencing consumer dietary health preventative behaviours.

    Science.gov (United States)

    Petrovici, Dan A; Ritson, Christopher

    2006-09-01

    The deterioration of the health status of the Romanian population during the economic transition from a centrally planned to a free market economy has been linked to lifestyles factors (e.g. diet) regarded as a main determinants of the disparity in life expectancy between Eastern and Western Europe. Reforms in the health care system in this transition economy aim to focus on preventive action. The purpose of this study was to identify the factors that impact on the individual decision to engage in Dietary Health Preventive Behaviour (DHPB) and investigate their influence in the context of an adapted health cognition model. A population-based study recruited 485 adult respondents using random route sampling and face-to-face administered questionnaires. Respondents' health motivation, beliefs that diet can prevent disease, knowledge about nutrition, level of education attainment and age have a positive influence on DHPB. Perceived barriers to healthy eating have a negative impact on alcohol moderation. The information acquisition behaviour (frequency of reading food labels) is negatively predicted by age and positively predicted by health motivation, education, self-reported knowledge about nutrition and household financial status. A significant segment of respondents believe they are not susceptible to the elicited diseases. Health promotion strategies should aim to change the judgments of health risk. The adaptation of the Health Belief Model and the Theory of Health Preventive Behaviour represents a valid framework of predicting DHPB. The negative sign of perceived threat of disease on DHPB may suggest that, under an income constraint, consumers tend to trade off long-term health benefits for short-term benefits. This cautions against the use of negative messages in public health campaigns. Raising the awareness of diet-disease relationships, knowledge about nutrition (particularly sources and risks associated with dietary fat and cholesterol) may induce people to

  8. The Application of Business Network Approach for Small and Medium Enterprises (SME with regard to their Buying Behavior

    Directory of Open Access Journals (Sweden)

    Skarpova Ludmila

    2015-09-01

    Full Text Available This paper presents a research study on Business Network (BN approach within Small and Medium Enterprises (SME based on the customer´s buying behaviour. We believe that the interconnection of BN, SME and buying behaviour is not sufficiently explored and there is a need for further studies in this respect. The main focus of this study is the explanation of customer´s buying behaviour in Business to Business market (B2B which is motivated by customer´s effort to find a solution to his/her problems of rationalization or development. One of the major existing problems for SME is lack of resources (financial, human, technological needed for the implementation of customer requirements (customer purchase. Lack of resources can be used from company´s Business Network of suppliers and customers. Therefore, not only it is necessary for SME to know their BN and develop relationships with their own suppliers and customers, but also with suppliers of their customers. Using BN approach has resulted in creating strong relationships in BN, thus building a stronger network and gaining a competitive advantage for SME. The BN approach was applied in the market of manufacturing plastics companies which face great competition from SME in Zlín region.

  9. Effects of the euro changeover on consumer behaviour: Introduction to the special issue

    DEFF Research Database (Denmark)

    Gärling, Tommy; Thøgersen, John

    2007-01-01

    This paper introduces the special issue "Effects of the euro changeover on consumer behaviour" by briefly reviewing the contents of the included papers. The introduction follows the organization of the papers in three sections each focusing on a common set of issues. In the first section, research...... revealing the perceived and actual problems consumers face after the euro changeover is described. Research illuminating learning and adaptation to the euro changeover is the focus of the second section. A special problem is the misperception of inflation after the euro changeover. Research on this problem...

  10. Food buying habits of people who buy wine or beer: cross sectional study.

    Science.gov (United States)

    Johansen, Ditte; Friis, Karina; Skovenborg, Erik; Grønbaek, Morten

    2006-03-04

    To investigate whether people who buy wine buy healthier food items than those who buy beer. Cross sectional study. Supermarkets in Denmark. Data Information on number, type of item, and total charge from 3.5 million transactions over a period of six months. Wine buyers bought more olives, fruit and vegetables, poultry, cooking oil, and low fat cheese, milk, and meat than beer buyers. Beer buyers bought more ready cooked dishes, sugar, cold cuts, chips, pork, butter or margarine, sausages, lamb, and soft drinks than wine buyers. Wine buyers made more purchases of healthy food items than people who buy beer.

  11. Dietary Behaviours, Impulsivity and Food Involvement: Identification of Three Consumer Segments

    Directory of Open Access Journals (Sweden)

    Rani Sarmugam

    2015-09-01

    Full Text Available This study aims to (1 identify consumer segments based on consumers’ impulsivity and level of food involvement, and (2 examine the dietary behaviours of each consumer segment. An Internet-based cross-sectional survey was conducted among 530 respondents. The mean age of the participants was 49.2 ± 16.6 years, and 27% were tertiary educated. Two-stage cluster analysis revealed three distinct segments; “impulsive, involved” (33.4%, “rational, health conscious” (39.2%, and “uninvolved” (27.4%. The “impulsive, involved” segment was characterised by higher levels of impulsivity and food involvement (importance of food compared to the other two segments. This segment also reported significantly more frequent consumption of fast foods, takeaways, convenience meals, salted snacks and use of ready-made sauces and mixes in cooking compared to the “rational, health conscious” consumers. They also reported higher frequency of preparing meals at home, cooking from scratch, using ready-made sauces and mixes in cooking and higher vegetable consumption compared to the “uninvolved” consumers. The findings show the need for customised approaches to the communication and promotion of healthy eating habits.

  12. THE INFLUENCE OF PERCEIVED RISK ON CONUMERS’ INTENTION TO BUY ONLINE: A META-ANALYSIS OF EMPIRICAL RESULTS

    OpenAIRE

    Iconaru Claudia; Perju Alexandra; Macovei Octav Ionut

    2012-01-01

    When buying online consumers fear for the security of their financial data and the privacy of their personal information. These two fears summed up gives researchers the perceived risk of an online transaction. The influence of perceived risk on consumers’ intention to buy online has been studied in various models, ranging from having an insignificant influence to having a strong and direct influence. Faced with these confusing results from previous empirical researches, we wonder why there a...

  13. Sampling and farm stories prompt consumers to buy specialty cheeses

    OpenAIRE

    Reed, Barbara A.; Bruhn, Christine M.

    2003-01-01

    California specialty cheese makers need information on what drives product sales so they can effectively market their products. Focus group and telephone research revealed that specialty cheese consumers have a strong preference for sampling cheese before making a purchase. Consumers also rely heavily on staff recommendations to select cheese. They appreciate unlimited sampling in an unhurried, low-pressure environment. Specialty cheese consumers consider themselves “food experimenters”; they...

  14. Cluster randomised controlled trial of a consumer behaviour intervention to improve healthy food purchases from online canteens: study protocol

    OpenAIRE

    Delaney, Tessa; Wyse, Rebecca; Yoong, Sze Lin; Sutherland, Rachel; Wiggers, John; Ball, Kylie; Campbell, Karen; Rissel, Chris; Wolfenden, Luke

    2017-01-01

    Introduction School canteens represent an opportune setting in which to deliver public health nutrition strategies given their wide reach, and frequent use by children. Online school canteen ordering systems, where students order and pay for their lunch online, provide an avenue to improve healthy canteen purchases through the application of consumer behaviour strategies that impact on purchasing decisions. The aim of this study is to assess the efficacy of a consumer behaviour intervention i...

  15. Could we do better? Behavioural tracking on recommended consumer health websites.

    Science.gov (United States)

    Burkell, Jacquelyn; Fortier, Alexandre

    2015-09-01

    This study examines behavioural tracking practices on consumer health websites, contrasting tracking on sites recommended by information professionals with tracking on sites returned by Google. Two lists of consumer health websites were constructed: sites recommended by information professionals and sites returned by Google searches. Sites were divided into three groups according to source (Recommended-Only, Google-Only or both) and type (Government, Not-for-Profit or Commercial). Behavioural tracking practices on each website were documented using a protocol that detected cookies, Web beacons and Flash cookies. The presence and the number of trackers that collect personal information were contrasted across source and type of site; a second set of analyses specifically examined Advertising trackers. Recommended-Only sites show lower levels of tracking - especially tracking by advertisers - than do Google-Only sites or sites found through both sources. Government and Not-for-Profit sites have fewer trackers, particularly from advertisers, than do Commercial sites. Recommended sites, especially those from Government or Not-for-Profit organisations, present a lower privacy threat than sites returned by Google searches. Nonetheless, most recommended websites include some trackers, and half include at least one Advertising tracker. To protect patron privacy, information professionals should examine the tracking practices of the websites they recommend. © 2015 Health Libraries Group.

  16. Facts about food irradiation: Irradiated foods and the consumer

    International Nuclear Information System (INIS)

    1991-01-01

    This fact sheet discusses market testing of irradiate food, consumer response to irradiated products has always been positive, and in some countries commercial quantities of some irradiated food items have been sold on a regular basis. Consumers have shown no reluctance to buy irradiated food products. 4 refs

  17. Consumer behavior changing: methods of evaluation

    Directory of Open Access Journals (Sweden)

    Elīna Gaile-Sarkane

    2013-11-01

    Full Text Available The article is devoted to methods of analyses of consumer buying behavior as well as to evaluation of most important factors what influences consumer behavior. This research aims at investigations about the changes in consumer behavior caused by globalization and development of information technologies; it helps to understand the specific factors what should be taken into account in evaluation of consumer behavior. The authors employ well-established quantitative and qualitative methods of research: grouping, analysis, synthesis, expert method, statistic method, etc. Research findings disclosed that there is possibility to introduce new methods for evaluation of changing consumer behavior.

  18. Consumer behaviour towards organic food in porto alegre: an application of the theory of planned behaviour

    Directory of Open Access Journals (Sweden)

    Alexia Hoppe

    2013-03-01

    Full Text Available The aim of this study was to investigate consumers' decision-making process, attitudes and values towards organic food throughout the employment of the Theory of Planned Behaviour, adapting the methodology from a European project. 450 consumers were interviewed at supermarkets and farmers' markets in Porto Alegre, Brazil. Results indicate a high penetration level and very positive attitude towards organic products. Organics are believed to be healthier, tastier, more natural and environmental friendly, although being less attractive and more expensive than conventional food. Respondents from the farmers' market represent a specific segment whose values are more oriented toward society. The findings showed an alignment between positive attitude and consumption behaviour among the surveyed consumers. The study finally contributes to the stakeholders in general, since the knowledge of the attributes more valued by consumers can help retailers to play the role of coordinators of this supply chain, stimulating producers to adhere to organic certification, helping them to upgrade their production practices and improve their income. Consumers are also benefiting from this offer in the market.O estudo investiga o processo de tomada de decisão dos consumidores, suas atitudes e valores em relação ao alimento orgânico pelo uso da Teoria do Comportamento Planejado, adaptando a metodologia de um estudo da União Europeia. Foram entrevistados 450 consumidores em supermercados e feiras ecológicas em Porto Alegre, Brasil. Os resultados indicam um grande nível de penetração e uma atitude muito positiva em relação aos produtos orgânicos. Os entrevistados acreditam que os alimentos orgânicos são mais saudáveis, saborosos, mais naturais e ambientalmente corretos, apesar de serem menos atraentes visualmente e mais caros que alimentos convencionais. Os respondentes das feiras ecológicas representam um segmento específico com valores mais orientados

  19. Swedish Consumers' Perception of Food Quality and Sustainability in Relation to Organic Food Production.

    Science.gov (United States)

    Bosona, Techane; Gebresenbet, Girma

    2018-04-01

    Consumers' demand for locally produced and organic foods has increased in Sweden. This paper presents the results obtained from the analysis of data acquired from 100 consumers in Sweden who participated in an online survey during March to June 2016. The objective was to identify consumers' demand in relation to organic food and sustainable food production, and to understand how the consumers evaluate food quality and make buying decisions. Qualitative descriptions, descriptive statistics and Pearson's Chi-square test (with alpha value of p price were found to be relatively less important parameters. Food buying decisions and food quality were found to be highly related with Pearson's correlation coefficient of r = 0.99.

  20. CONSUMER BEHAVIOR ON THE FRUITS AND VEGETABLES MARKET

    Directory of Open Access Journals (Sweden)

    Istudor Nicolae

    2011-12-01

    Full Text Available In the past years the intensification of competition has changed the way in which companies communicate with their customers. The main challenge doesn’t represent anymore to create good products but also to be able to sell them. The best marketing strategy of a company can be best developed if the needs and the behavior of the consumer are known. In this paper there are analyzed the results of a research about the behavior of consumer towards fruits and vegetables. The research was done in the period December 2010 – February 2011 on 146 respondents regarding the buying behavior of consumers at retailers. The focus in the research is put on the cognitive and emotional reactions consumers have when they make the buying decision and consisted out of an observation and a survey. In this article there are presented both aspects regarding the observed behavior towards fruits and vegetables and the motives which led to this behavior. Depending on these results, there are presented the implications of this behavior on the marketing strategy of a company.