WorldWideScience

Sample records for campaigns

  1. Campaigns Matter

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller; Pedersen, Rasmus Tue

    2014-01-01

    Election campaigns are more than simple competitions for votes; they also represent an opportunity for voters to become politically knowledgeable and engaged. Using a large-scale web panel (n≈5,000), we track the development of political knowledge, internal efficacy and external efficacy among vo...... external efficacy. The findings suggest that positive campaign effects are universal across various media and party systems....... and the external efficacy increase over the course of the campaign, with gains found across different demographic groups, particularly narrowing the gaps in internal efficacy. The news media play a crucial role, as increased knowledge and efficacy are partly driven by media use, although tabloids actually decrease...

  2. Organizational Campaigning

    DEFF Research Database (Denmark)

    Hertel, Frederik

    2015-01-01

    This conference paper will explore the difference between communicating changes and changing communication. Based on a case study in which a manager applies two quite different approaches to organizational communication in order to change the organization he is leading. The first and failing...... approach will in be named: organizational campaigning and means (e.g. Kotter, 2012, p. 9 and Clegg, Kornberger & Pitsis, 2009) that the manager takes control with communication and communication cannels in order to ensure successful organizational changes. Since the changes were not succeeding the approach...... is replaced with a new approach which will be named organizing communication. During the case analysis we will see that this change in approach not only change the managers perception of communication but also his perception of the organization he is leading....

  3. Field Campaign Guidelines

    Energy Technology Data Exchange (ETDEWEB)

    Voyles, J. W. [DOE ARM Climate Research Facility, Washington, DC (United States); Chapman, L. A. [DOE ARM Climate Research Facility, Washington, DC (United States)

    2015-12-01

    This document establishes a common set of guidelines for the Atmospheric Radiation Measurement (ARM) Climate Research Facility for planning, executing, and closing out field campaigns. The steps that guide individual field campaigns are described in the Field Campaign Tracking System and are specifically tailored to meet the scope of each field campaign.

  4. Campaign Consultants - Client Payments

    Data.gov (United States)

    City of San Francisco — Campaign Consultants are required to report ���economic consideration�۝ promised by or received from clients in exchange for campaign consulting services during the...

  5. The "Know Stroke" Campaign

    Science.gov (United States)

    ... Current Issue Past Issues Special Section The "Know Stroke" Campaign Past Issues / Summer 2007 Table of Contents ... campaign for the U.S. Hispanic community. 1 Know Stroke A stroke occurs when the blood supply to ...

  6. PERBANDINGAN IMPLEMENTASI ADVERTISING CAMPAIGN

    OpenAIRE

    Francisca Hanna , Febrianti

    2013-01-01

    Advertising campaign merupakan serangkaian bentuk iklan melalui berbagai media dan berpusat pada satu tema dalam satu waktu. Tujuan utama advertising campaign adalah menyampaikan pesan dalam suatu tema yang diluncurkan kepada masyarakat sehingga tema tersebut menjadi ciri khas produk. Peluncuran tema campaign oleh Coca Cola dan Pepsi yang merupakan rival dalam kategori beverage merupakan obyek dari penelitian ini. Kesuksesan sebuah tema advertising campaign dilihat dengan menggunakan paramet...

  7. Diversity: A Corporate Campaign

    Science.gov (United States)

    Akiyama, Diana D.

    2008-01-01

    In this article, the author calls for a "campaign" because she believes there is a need to build upon the successes of diversity initiatives with renewed commitment, in much the same way as capital campaigns build upon past successes and refocus campuses on their work. Just as a capital campaign invests in financial stability by stimulating…

  8. The Sprite 2003 Campaign

    DEFF Research Database (Denmark)

    Neubert, T.; Laursen, S.; Rasmussen, I. L.;

    2003-01-01

    During the northern hemisphere summer of 2003, from July 18 to September 18, a sprite observation campaign was conducted with measurements from Southern Europe, coordinated with measurements from the magnetically conjugate region in South Africa. The goal of the campaign was to investigate...... emissions. The presentation will give an overview of the campaign, the meteorological conditions, and present some first results....

  9. A Political Campaign Strategy and Campaign Theme : How to Win a Political Campaign

    OpenAIRE

    河村, 直幸; Kawamura, Naoyuki

    2004-01-01

    The aim of this research paper is to introduce a political campaign strategy. A political campaign should do on a scientific system and needs effective strategy. Before political campaign begin, a candidate and its campaigner needs to analyze election district and sample voter opinion. An election campaign needs campaign theme. The creation of campaign theme needs careful and elaborate planning. A style of campaign varies according to incumbent or challenger. The developing of an effective po...

  10. 75 FR 43395 - Campaign Travel

    Science.gov (United States)

    2010-07-26

    ... Campaign Travel AGENCY: Federal Election Commission. ACTION: Announcement of effective date. SUMMARY: On... of the Honest Leadership and Open Government Act governing campaign travel on noncommercial aircraft.... SUPPLEMENTARY INFORMATION: On December 7, 2009, the Commission published final rules governing campaign...

  11. The Eurosprite 2005 campaign

    DEFF Research Database (Denmark)

    Arnone, Enrico; Berg, Peter; Boberg, Fredrik

    2008-01-01

    at two locations in southern France. In total 64 sprite events were captured. Due to unfavourable conditions, none of these were captured simultaneously at both stations. The campaigns constitute a long-term effort but have already provided several new results, mainly concerning the correlation between...... optical and non-optical means of sprite detection. The campaigns will be extended into a global sprite-watch partnership and in addition space-borne instruments will be deployed....

  12. INTEGRATED ADVERTISING CAMPAIGN

    Directory of Open Access Journals (Sweden)

    Adina Claudia NEAMŢU

    2010-06-01

    Full Text Available Campaign and especially advertising campaign represents one of the variables of the marketing mix, an important one, being difficult to separate its contribution from the one of the other elements. Irrespective of the specific object that is behind an advertising company, the investment will be retrieved only if the right information is transmitted to the right persons in the right way. This is difficult to accomplish if the advertising responsible in that firm do not understand appropriately: the market nature; the product nature; the distribution channels nature; the communication channels nature – available advertising supports and their features

  13. New computer security campaign

    CERN Multimedia

    Alizée Dauvergne

    2010-01-01

    A new campaign is taking shape to promote computer security. The slogan “SEC_RITY is not complete without U!” reminds users of the importance of their contribution. The campaign kicks off on 10 June with a public awareness day in the Council Chamber.   The new campaign, organised by CERN’s computer security team, will focus on prevention and involving the user. “This is an education and awareness-raising campaign for all users at CERN,” explains Stefan Lueders, in charge of computer security. “Every day, we register thousands of computer attacks against CERN: there are attempts to tamper with web pages, hack into user accounts, take over servers, and much more. A successful attack could mean confidential user information being divulged, services being interrupted or data being lost. It could even affect operations at CERN. Another factor is the damage that a successful attack could inflict on the Organization’s reputation. &...

  14. Real Warriors Campaign

    Science.gov (United States)

    ... 966-1020 Live Chat MILITARY CRISIS LINE For crisis intervention 800-273-8255 , press 1 Find Care Seek Help Live Chat ABOUT US The Real Warriors Campaign is an initiative launched by the Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury (DCoE) to promote ...

  15. Antipiracy Campaign Exasperates Colleges

    Science.gov (United States)

    Rampell, Catherine

    2008-01-01

    This article reports on the withdrawal of some universities' support of a music industry's campaign against music piracy on their campuses. Talk to the chief information officer at just about any American university, and he will probably say that his institution has bent over backward to help the Recording Industry Association of America curb…

  16. BLOOD DONORS CAMPAIGN

    CERN Multimedia

    2001-01-01

    A blood donors campaign, organized by the Centre de Transfusion Sanguine of Geneva will be held at CERN on Tuesday 13 March 2001 in restaurant nr 2, from 9.00 to 16.30 hrs If you already have a card giving your blood group, please bring this with you.

  17. BLOOD DONORS CAMPAIGN

    CERN Multimedia

    2001-01-01

    A blood donors campaign, organized by the Centre de Transfusion d'Annemasse will be held at CERN on Tuesday 14 November 2001 in restaurant nr 2, from 9.00 to 16.30 hrs If you already have a card giving your blood group, please bring this with you.

  18. BLOOD DONORS CAMPAIGN

    CERN Multimedia

    Medical Service

    2002-01-01

    Tuesday 19 March 2002 in restaurant nr 2, from 9.00 to 16.30 hrs A blood donors campaign, organized by the Centre de Transfusion sanguine of Geneva If you already have a card giving your blood group, please bring this with you.

  19. BLOOD DONORS CAMPAIGN

    CERN Document Server

    2000-01-01

    A blood donors campaign, organized by the Établissement de Transfusion de Rhône-Alpes will be held at CERN on Tuesday 14 November 2000 in restaurant nr 2, from 8.30 to 16.30 hrs If you already have a card giving your blood group, please bring this with you.

  20. BLOOD DONORS CAMPAIGN

    CERN Document Server

    2002-01-01

    Wednesday 13 November 2002 in restaurant nr 2, from 8.30 to 16.30 hrs will be held a blood donors campaign, organized by the Etablissement de Transfusion de Haute-Savoie If you already have a card giving your blood group, please bring this with you.

  1. Twitter and political campaigning

    NARCIS (Netherlands)

    Vergeer, M.R.M.

    2015-01-01

    The use of Twitter by politicians, parties, and the general audience in politics, particularly during election campaigns, has become an extremely popular research field almost overnight. Even though Twitter, a medium that emerged early in 2006 – the first tweet was posted on 21 March 2006 by Jack Do

  2. Singapore's Speak Mandarin Campaign.

    Science.gov (United States)

    Newman, John

    1988-01-01

    Reviews the "Speak Mandarin Campaign," that is intended to persuade the Singaporean ethnic Chinese to use Mandarin in place of Chinese dialects. The purported educational, cultural, and practical advantages are discussed, and the support of higher education and the media is evaluated. (Author/CB)

  3. Campaign Finance: Reporter Guide

    Science.gov (United States)

    Wieder, Ben

    2014-01-01

    Campaign finance might seem like the exclusive province of political reporters, but there are many good reasons why authors should be paying attention--both in races for education positions and in other key races at the local, state, and federal levels with implications for education. Basic math is a necessary skill and familiarity with a…

  4. Campaigns in Agricultural Extension Programs.

    Science.gov (United States)

    Spaven, John W.

    A booklet designed to aid those who use agricultural campaigns in their educational and advisory programs is presented. It is pointed out that a good campaign works as a chain reaction, inciting enthusiasm among workers and planners. The five steps in a well-organized campaign are: (1) planning, (2) preparing people for their jobs, (3) producing…

  5. Surviving Sepsis Campaign

    DEFF Research Database (Denmark)

    Rhodes, Andrew; Evans, Laura E; Alhazzani, Waleed

    2017-01-01

    OBJECTIVE: To provide an update to "Surviving Sepsis Campaign Guidelines for Management of Sepsis and Septic Shock: 2012". DESIGN: A consensus committee of 55 international experts representing 25 international organizations was convened. Nominal groups were assembled at key international meetings...... and among the entire committee served as an integral part of the development. METHODS: The panel consisted of five sections: hemodynamics, infection, adjunctive therapies, metabolic, and ventilation. Population, intervention, comparison, and outcomes (PICO) questions were reviewed and updated as needed...

  6. Safety Campaign Continues

    CERN Multimedia

    2002-01-01

    If you see this poster, stop and read it! This is the third poster produced by TIS Division as part of its information campaign on health and safety in the workplace. It provides statistics on occupational accidents at CERN. You will see that, as in the rest of Europe, falls, slips and trips continue to be the main cause of accident. So, eyes open and take care! For more information : http://safety.cern.ch/

  7. The Movember campaign

    DEFF Research Database (Denmark)

    Thomsen, Frederik B; Mikkelsen, Marta K; Hansen, Rikke B;

    2016-01-01

    AIMS: The aims of the present study were to investigate referral patterns and the diagnosis of prostate cancer (PCa) before and after the Movember campaign was initiated in Denmark. METHODS: All men (n=2817) referred to the Department of Urology at Frederiksberg Hospital with suspicion of having....../100.000 in the Movember period (RR 1.25 [95% CI 1.16-1.35]). In contrast to what we anticipated, there was no increase in referral in the months following the campaign. The incidence rates of men diagnosed with PCa and low-risk PCa were similar in the Movember period and the pre-Movember period (PCa: RR 1.08 [0.......97-1.21]; low-risk PCa: RR 1.29 [0.98-1.73]). CONCLUSIONS: After the initiation of the Movember campaign a significant decline in the PSA level at referral and an increase in the number of patients referred under suspicion of PCa was observed; however, only minor differences in referral patterns and PCa...

  8. How campaigns polarize the electorate

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller; Kosiara-Pedersen, Karina

    2015-01-01

    The minimal effect theory of campaign studies stipulates that intense political competition during campaigns assures and reinforces the initial party choice of the electorate. We find that this reinforcement is two-fold. During the campaign, the party preference of the voters’ in-group party...... resulting in stronger political polarization after the campaign than before the campaign. The data utilized in this study is a large six-wave panel-study of Danish voters’ party preferences during the Danish parliamentary election of 2011. Thus, the analysis provides evidence of the minimal effect theory...

  9. Campaigning and Contestation

    DEFF Research Database (Denmark)

    Schwartz, Sander Andreas

    2015-01-01

    This article is a critical study of the Facebook pages of politicians as public spheres using Dahlberg’s notion of contestation. A method is implemented inspired by qualitative content analysis and including focus groups in order to study citizen comments on eight main political candidates......’ Facebook pages during the 2011 Danish election campaign. An analytical framework is presented that conceptualizes the particular platform as a dinner party, with a dinner table, a host, and the invited guests. The dinner party exhibits the interplay between these elements and how they limit the option...... of contesting the dominating discourse in favor of a supportive marketing logic....

  10. Cyber-campaigning in Denmark

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller; Kosiara-Pedersen, Karina

    2014-01-01

    We set out to analyze the application and effect of cyber-campaigning among candidates at the 2011 Danish general election campaign in order to provide hard evidence on whether new technologies are electorally decisive, or whether traditional off-line campaigning still makes sense. First, both web...... sites and Facebook sites are popular among candidates but other features such as blogs, feeds, newsletter, video uploads, SMS and twitter are used by less than half the candidates. Second, only age and possibly education seem to matter when explaining the uptake of cyber-campaigning. The prominent...... candidates are not significantly more likely to use cyber-campaigning tools and activities. Third, the analysis of the effect of cyber-campaigning shows that the online score has an effect on the inter-party competition for personal votes, but it does not have a significant effect when controlling for other...

  11. Strategic campaigns and redistributive politics

    DEFF Research Database (Denmark)

    Schultz, Christian

    2007-01-01

    The article investigates strategic, informative campaigning by two parties when politics concern redistribution. Voters are uncertain about whether parties favour special groups. Parties will target campaigns on groups where most votes are gained by informing about policies. In equilibrium......, campaigning will be most intensive in groups where the uncertainty is largest and where voters are most mobile, most likely to vote, most receptive to campaigns and relatively uninformed initially. These groups will become more informed about policy. Parties will therefore gain more votes by treating...

  12. The Ocean Literacy Campaign

    Science.gov (United States)

    Schoedinger, S. E.; Strang, C.

    2008-12-01

    "Ocean Literacy is an understanding of the ocean's influence on you and your influence on the ocean." This simple statement captures the spirit of a conceptual framework supporting ocean literacy (COSEE et al., 2005). The framework comprises 7 essential principles and 44 fundamental concepts an ocean literate person would know (COSEE et al., 2005). The framework is the result of an extensive grassroots effort to reach consensus on (1) a definition for ocean literacy and (2) an articulation of the most important concepts to be understood by ocean-literate citizen (Cava et al., 2005). In the process of reaching consensus on these "big ideas" about the ocean, what began as a series of workshops has emerged as a campaign "owned" by an ever-expanding community of individuals, organizations and networks involved in developing and promoting the framework. The Ocean Literacy Framework has provided a common language for scientists and educators working together and serves as key guidance for the ocean science education efforts. This presentation will focus on the impact this Ocean Literacy Campaign has had to date as well as efforts underway to provide additional tools to enable educators and educational policy makers to further integrate teaching and learning about the ocean and our coasts into formal K-12 education and informal education. COSEE, National Geographic Society, NOAA, College of Exploration (2005). Ocean Literacy: The Essential Principles of Ocean Sciences Grades K-12, a jointly published brochure, URL: http://www.coexploration.org/oceanliteracy/documents/OceanLitChart.pdf Cava, F., S. Schoedinger , C. Strang, and P. Tuddenham (2005). Science Content and Standards for Ocean Literacy: A Report on Ocean Literacy, URL: http://www.coexploration.org/oceanliteracy/documents/OLit2004-05_Final_Report.pdf.

  13. Multistage Campaigning in Social Networks

    CERN Document Server

    Farajtabar, Mehrdad; Harati, Sahar; Song, Le; Zha, Hongyuan

    2016-01-01

    We consider the problem of how to optimize multi-stage campaigning over social networks. The dynamic programming framework is employed to balance the high present reward and large penalty on low future outcome in the presence of extensive uncertainties. In particular, we establish theoretical foundations of optimal campaigning over social networks where the user activities are modeled as a multivariate Hawkes process, and we derive a time dependent linear relation between the intensity of exogenous events and several commonly used objective functions of campaigning. We further develop a convex dynamic programming framework for determining the optimal intervention policy that prescribes the required level of external drive at each stage for the desired campaigning result. Experiments on both synthetic data and the real-world MemeTracker dataset show that our algorithm can steer the user activities for optimal campaigning much more accurately than baselines.

  14. Complex Contagion of Campaign Donations

    CERN Document Server

    Traag, V A

    2016-01-01

    Money is central in US politics, and most campaign contributions stem from a tiny, wealthy elite. Like other political acts, campaign donations are known to be socially contagious. We study how campaign donations diffuse through a network of more than 50 000 elites and examine how connectivity among previous donors reinforces contagion. We find the diffusion of donations to be driven by independent reinforcement contagion: people are more likely to donate when exposed to donors from different social groups than when they are exposed to equally many donors from the same group. Counter-intuitively, being exposed to one side may increase donations to the other side. Although the effect is weak, simultaneous cross-cutting exposure makes donation somewhat less likely. Finally, the independence of donors in the beginning of a campaign predicts the amount of money that is raised throughout a campaign. We theorize that people infer population-wide estimates from their local observations, with elites assessing the via...

  15. Solar Energy Campaign. 2008 Norwegian student-based web campaign

    Energy Technology Data Exchange (ETDEWEB)

    Randall, Scott

    2009-07-01

    Student research campaigns (forskningskampanjer) have been an annual event in connection to Research Days (Forskningsdagene) since 2003 in Norway. The campaigns invite students from all over the country to participate in a common scientific research event, always connected to a special environmentally related theme - for example Air Quality in the Classroom (2003), Pollution along Roads (2004), Bacteria in Drinking Water (2005), and The Rain Check (2006). The year 2008, as with previous years, was overshadowed by the topic of climate change, and the specific role of humans. The research campaign theme for 2008 fit well into this focus: the potential benefits of solar energy as an alternative energy source. The campaign also was aligned with the Research Days theme of alternative energy sources and technologies. The campaign included the hands-on activity of assembling a solar panel and taking measurements with the device to determine efficiency, as well as a questionnaire to record the results and ask deeper questions regarding alternative energy and climate change. The results gained from data analysis of the campaign show that students were able to gain maximum efficient solar power from the devices they constructed, which gave them a solid understanding of solar power technology. Analysis of the campaign questionnaire in regards to the activity shows that students believe that solar energy should be better utilized as an energy source in Norway. (Also in Norwegian OR 24/2009). (Author)

  16. The articulation of transnational campaigns

    DEFF Research Database (Denmark)

    Strange, Michael Stewart

    2011-01-01

    The article traces the complex series of relations that are constitutive of transnational campaigning through empirical research, focusing on political campaigning critical of the WTO's General Agreement on Trade-in-Services. Applying the methodology of post-structuralist discourse theory......, as developed by Laclau and Mouffe, the article is able to move beyond the search for a ‘Global Civil Society' or ‘Transnational Advocacy Network', and instead focus on the articulatory process in which the relations central to transnational campaigning are produced. This empowers an analysis that is able...

  17. The Sprite 2005 Observation Campaign

    DEFF Research Database (Denmark)

    Chanrion, Olivier Arnaud; Crosby, Norma; Armone, Enrico

    2007-01-01

    The four year "Coupling of Atmospheric Layers (CAL)" EU FP5 Research Training Network project studied unanswered questions related to transient luminous events (sprites, jets and elves) in the upper atmosphere. Consisting of ten scientific work-packages CAL also included intensive training and ou......, to develop their organisational skills, and to enhance their ability to communicate their activities. The campaign was a unique opportunity to train and strengthen skills that will be an asset to their future careers and, overall, was most successful.......-month duration of this campaign, all of them took turns in operating the system and making their own night observations. The ongoing campaign activities were constantly advertised and communicated via an Internet blog. In summary the campaign required all the CAL young scientists to embark on experimental work...

  18. What influences crowdfunding campaign success.

    OpenAIRE

    Drabløs, Christian

    2015-01-01

    Crowdfunding is a recently emerged market for entrepreneurs; it represents a new and growing source of potential capital. The potential crowdfunding is starting to reach it potential, and has beginning to go mainstream. There is a gap in the research on crowdfunding and within the field of what separates a successful campaign from a failed one. To explore the variables influencing crowdfunding campaign this paper looks into academic articles, the crowdfunding platforms, general...

  19. The Effect of Political Campaigns

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller

    Abstract There are many somewhat competing models for measuring political campaign effects. This paper discusses six types of campaign effects. 1) The civic engagement effect that argues people will learn and become more political engaged due to the campaign. 2) The priming studies argue...... choice is based on sampling of the available information filtered through the voters' predisposition and in the light of their political awareness and sophistication. 5) Online based models argue that voters continuously incorporate the political discourses in their vote choice and then soon forget...... these discourses. 6) The shortcut based models highlight the various shortcuts to political choice (e.g. basic likes and dislikes). By reviewing how the models are applied in the literature the paper aims to focus on how the models are presented theoretically and carried out empirical, as well as on the validity...

  20. South Africa: defiance campaign continues.

    Science.gov (United States)

    2002-03-01

    The Treatment Action Campaign (TAC) has continued its "defiance campaign against patent abuse and AIDS profiteering." In partnership with Médecins Sans Frontières (Doctors Without Borders), and with the support of Oxfam and the Council of South African Trade Unions (COSATU), on 28 January 2002 three TAC members returned to South Africa from Brazil carrying generic versions of the antiretroviral drugs zidovudine (AZT), lamivudine (3TC), and nevirapine (NVP). Some of the imported capsules contain a combination of AZT and 3TC.

  1. Safety campaigns. TIS Launches New Safety Information Campaign

    CERN Multimedia

    2001-01-01

    Need to start a new installation and worried about safety aspects? Or are you newly responsible for safety matters in a CERN building? Perhaps you're simply interested in how to make the working environment safer for yourself and your colleagues. Whatever the case, a new information campaign launched by TIS this week can help. The most visible aspects of the new campaign will be posters distributed around the Laboratory treating a different subject each month. The Web site - http://safety.cern.ch/ - which provides all safety related information. But these are not the only aspects of the new campaign. Members of the TIS/GS group, whose contact details can be found on the safety web site, are available to give information and advice on a one-to-one basis at any time. The campaign's launch has been timed to coincide with European Safety Week, organized by the European Agency for Safety and Health at Work and the subject treated in the first posters is safety inspection. This particular topic only concerns thos...

  2. Keep Your Campaign Aim True

    Science.gov (United States)

    Collins, Mary Ellen

    2009-01-01

    Asking constituents to rally around a cause and make stretch gifts when they're already suffering unprecedented hits to their personal finances sounds more like a fool's errand than a best practice in fundraising. The economic crisis has added a tricky new aspect to operating in campaign mode, but savvy fundraisers haven't given up, scaled back,…

  3. Advanced Fuels Campaign 2012 Accomplishments

    Energy Technology Data Exchange (ETDEWEB)

    Not Listed

    2012-11-01

    The Advanced Fuels Campaign (AFC) under the Fuel Cycle Research and Development (FCRD) program is responsible for developing fuels technologies to support the various fuel cycle options defined in the DOE Nuclear Energy Research and Development Roadmap, Report to Congress, April 2010. The fiscal year 2012 (FY 2012) accomplishments are highlighted below. Kemal Pasamehmetoglu is the National Technical Director for AFC.

  4. Reprieve for Thailand's AIDS campaign.

    Science.gov (United States)

    Clements, A

    1992-07-25

    A promilitary coalition began to govern Thailand in March 1992. It reduced the budget for the original proposed national AIDS awareness campaign from 30 million British pounds to almost 15 million British pounds. The Ministry of Health professed that the campaign had exaggerated the problem of AIDS in Thailand and had damaged tourism. Yet prodemocracy demonstrations in Bangkok in which troops killed many protesters restored the politicians who started the AIDS campaign to power in May 1992. There were to remain in power until new elections in September 1992. In July, the Minister of Health, Mechai Viravaidya, said he would step down if the government did not completely restore the 30 million British pounds for the AIDS campaign. It then increased the budget to almost that amount. Mr. Viravaidya initiated Thailand's open policy on the AIDS crisis and was known as Mr. Condom. He claimed that at the present HIV prevalence rate, Thailand may have between 2-4 million HIV infected people by 2000. If the country would take on anti-AIDS efforts now, however, they could cut the spread of HIV by 75%. As of mid-1992, about 400,000 people living in Thailand were HIV positive. The AIDS campaign planned to sue the mass media to inform people about AIDS especially those in universities and schools and high risk occupational groups. The increasing number of construction workers in Bangkok and existing sex workers were a high risk occupational group. At the 2nd national seminar of AIDS, the Minister of Health reproached tourists who come to Thailand for its sex industry. He said that Thailand does not need the 1 billion British pounds they bring to Thailand annually, and Thais do not want their homeland to be referred to as the sex capital.

  5. News Media Framing of Negative Campaigning

    DEFF Research Database (Denmark)

    Pedersen, Rasmus Tue

    2014-01-01

    that news coverage of negative campaigning does apply the strategic game frame to a significantly larger degree than articles covering positive campaigning. This finding has significant implications for campaigning politicians and for scholars studying campaign and media effects.......News media coverage of election campaigns is often characterized by use of the strategic game frame and a focus on politicians’ use of negative campaigning. However, the exact relationship between these two characteristics of news coverage is largely unexplored. This article theorizes that consumer...... demand and norms of journalistic independence might induce the news media outlets to cover negative campaigning with a strategic game frame. A comprehensive content analysis based on several newspaper types, several election campaigns, and several different measurements of media framing confirms...

  6. Heart Health: The Heart Truth Campaign 2009

    Science.gov (United States)

    ... Past Issues Cover Story Heart Health The Heart Truth Campaign 2009 Past Issues / Winter 2009 Table of ... of the celebrities supporting this year's The Heart Truth campaign. Both R&B singer Ashanti (center) and ...

  7. Abortion Rights: Anatomy of a Negative Campaign.

    Science.gov (United States)

    Olasky, Marvin N.

    1987-01-01

    Analyzes a highly successful negative public relations campaign carried on by major pro-choice organizations from October 1985 through March 1987. Explores the effectiveness of this campaign (much of it carried on in the media), and questions the ethics of such a campaign. (NKA)

  8. Weaving the Web into Your Campaign

    Science.gov (United States)

    Broman, Claudia

    2009-01-01

    Like anything else, there are good fundraising campaign Web sites and bad fundraising campaign Web sites. The author took a closer look at fundraising campaign sites to see if her intuitive judgments about these could be translated into a logical, research-supported set of best practices. She set up a study that gauged the ease of use and…

  9. Granny's Campaign for Safe Science

    OpenAIRE

    1991-01-01

    What is the thread tying together all of Jerry Fodor's vigorous and influential campaigns over the years? Consider the diversity of his btes noirs. In Chihara and Fodor, 1965, it was Wittgenstein and the "no private language" gang; in Psychological Explanation (1968) and The Language of Thought (1975), it was Ryle, Skinner and other behaviorists; in "Tom Swift and his Procedural Grandmother" (1978 reprinted in 1981) it was AI in general and procedural semantics in particular; in "Three Cheers...

  10. Overview of the CINDI campaign

    Science.gov (United States)

    van Roozendael, Michel; Piters, Ankie; Boersma, Folkert; Wittrock, Folkard; Hains, Jennifer; Kroon, Mark; Roscoe, Howard

    2010-05-01

    The Cabauw Intercomparison Campaign of Nitrogen Dioxide measuring Instruments (CINDI) took place in June-July 2009 at the Cabauw meteorological observatory, a semi-rural site located in the Netherlands, 30 km South of Utrecht. Its main objective was to intercompare a broad range of NO2 measuring instruments that can be used in support of the validation of tropospheric NO2 column measurements from satellites with, as primary focus, the assessment of tropospheric NO2 column and profile measurements using the DOAS and MAXDOAS techniques. The campaign included a formal semi-blind exercise following standards from the Network for the Detection of Atmospheric Composition Change (NDACC), and was followed by a number of additional activities. In total measurements from 32 NO2 instruments, most of them of DOAS-type but also a NO2 Lidar, in-situ sensors and a new-developed NO2 sonde, were collected and intercompared. In addition, a number of other parameters were measured, among them aerosol, HCHO, CHOCHO and BrO. Measurements were also dedicated to the study of horizontal gradients in the NO2 field and their impact on remote-sensing observations. Various working groups were set up to analyse results, establish uncertainties and progress towards improved and standardized retrieval algorithms. The campaign should result in consolidated trace gas and aerosol data products from both remote-sensing and in-situ techniques, thereby contributing to fulfill the needs for improved vertically-resolved monitoring of the air quality.

  11. Campaigning

    Science.gov (United States)

    1997-08-01

    to lower, in fact the command struc- ture is often more like a spider web: a tug at any point may have an impact throughout the structure...Strategy. the Argentine mainland or to overthrow its government in order to recover the disputed islands. In the area of operations, how- ever, the...British isolated and annihilated the Argentine forces. Strategies of annihilation have the virtue of conceptual sim- plicity. The focus of our

  12. The CHUVA Lightning Mapping Campaign

    Science.gov (United States)

    Goodman, Steven J.; Blakeslee, Richard J.; Bailey, Jeffrey C.; Carey, Lawrence D.; Hoeller, Hartmut; Albrecht, Rachel I.; Morales, Carlos; Pinto, Osmar; Saba, Marcelo M.; Naccarato, Kleber; Hembury, Nikki; Nag, Amitabh; Heckman, Stan; Holzworth, Robert H.; Rudlosky, Scott D.; Betz, Hans-Dieter; Said, Ryan; Rauenzahn, Kim

    2011-01-01

    The primary science objective for the CHUVA lightning mapping campaign is to combine measurements of total lightning activity, lightning channel mapping, and detailed information on the locations of cloud charge regions of thunderstorms with the planned observations of the CHUVA (Cloud processes of tHe main precipitation systems in Brazil: A contribUtion to cloud resolVing modeling and to the GPM (GlobAl Precipitation Measurement) field campaign. The lightning campaign takes place during the CHUVA intensive observation period October-December 2011 in the vicinity of S o Luiz do Paraitinga with Brazilian, US, and European government, university and industry participants. Total lightning measurements that can be provided by ground-based regional 2-D and 3-D total lightning mapping networks coincident with overpasses of the Tropical Rainfall Measuring Mission Lightning Imaging Sensor (LIS) and the SEVIRI (Spinning Enhanced Visible and Infrared Imager) on the Meteosat Second Generation satellite in geostationary earth orbit will be used to generate proxy data sets for the next generation US and European geostationary satellites. Proxy data, which play an important role in the pre-launch mission development and in user readiness preparation, are used to develop and validate algorithms so that they will be ready for operational use quickly following the planned launch of the GOES-R Geostationary Lightning Mapper (GLM) in 2015 and the Meteosat Third Generation Lightning Imager (LI) in 2017. To date there is no well-characterized total lightning data set coincident with the imagers. Therefore, to take the greatest advantage of this opportunity to collect detailed and comprehensive total lightning data sets, test and validate multi-sensor nowcasting applications for the monitoring, tracking, warning, and prediction of severe and high impact weather, and to advance our knowledge of thunderstorm physics, extensive measurements from lightning mapping networks will be collected

  13. Contextual Influences and Campaign Awareness Among Young Adults: Evidence from the National truth® Campaign.

    Science.gov (United States)

    Vallone, Donna M; Ilakkuvan, Vinu; Xiao, Haijun; Cantrell, Jennifer; Rath, Jessica; Hair, Elizabeth

    2015-01-01

    Mass media campaigns have been found to shape the public's knowledge, attitudes, beliefs, and behavior around tobacco. This study examines the influence of contextual factors with respect to awareness of the national truth® campaign, a mass media, branded tobacco use prevention campaign, among a sample of young adults (n = 2,804) aged 24-34 years old; these respondents were within the age range for both the primary and secondary targets of the campaign during the period (2000-2007) when the campaign was airing television advertising at consistently high levels. Mulitvariable models reveal lower educational attainment and Hispanic ethnicity as significant contextual factors predictive of lower campaign awareness, controlling for media use. In contrast, gender, state tobacco control policy, sensation-seeking, current smoking status, and community-level SES variables were not significantly associated with campaign awareness. Further research is needed to identify the mechanisms through which public education campaigns operate, particularly among disadvantaged communities.

  14. Advanced Fuels Campaign Execution Plan

    Energy Technology Data Exchange (ETDEWEB)

    Kemal Pasamehmetoglu

    2011-09-01

    The purpose of the Advanced Fuels Campaign (AFC) Execution Plan is to communicate the structure and management of research, development, and demonstration (RD&D) activities within the Fuel Cycle Research and Development (FCRD) program. Included in this document is an overview of the FCRD program, a description of the difference between revolutionary and evolutionary approaches to nuclear fuel development, the meaning of science-based development of nuclear fuels, and the 'Grand Challenge' for the AFC that would, if achieved, provide a transformational technology to the nuclear industry in the form of a high performance, high reliability nuclear fuel system. The activities that will be conducted by the AFC to achieve success towards this grand challenge are described and the goals and milestones over the next 20 to 40 year period of research and development are established.

  15. Advanced Fuels Campaign Execution Plan

    Energy Technology Data Exchange (ETDEWEB)

    Kemal Pasamehmetoglu

    2010-10-01

    The purpose of the Advanced Fuels Campaign (AFC) Execution Plan is to communicate the structure and management of research, development, and demonstration (RD&D) activities within the Fuel Cycle Research and Development (FCRD) program. Included in this document is an overview of the FCRD program, a description of the difference between revolutionary and evolutionary approaches to nuclear fuel development, the meaning of science-based development of nuclear fuels, and the “Grand Challenge” for the AFC that would, if achieved, provide a transformational technology to the nuclear industry in the form of a high performance, high reliability nuclear fuel system. The activities that will be conducted by the AFC to achieve success towards this grand challenge are described and the goals and milestones over the next 20 to 40 year period of research and development are established.

  16. Twitter Campaigns Around the Fifth IPCC Report: Campaign Spreading, Shared Hashtags, and Separate Communities

    NARCIS (Netherlands)

    Holmberg, K.; Hellsten, I.

    2016-01-01

    In this article, we analyzed campaigning on Twitter around the publication of the fifth Intergovernmental Panel for Climate Change (IPCC) Working Group 1 report in September, 2013. In particular, we analyzed how participation in a specific campaign and use of hashtags connected to the campaign devel

  17. The Devon NUT Campaign against Trust Schools

    Science.gov (United States)

    Clinch, Dave

    2008-01-01

    When the Devon County Council announced that six secondary schools in the South Devon area were to become "Pathfinder Schools" for trust status, the Devon National Union of Teachers set about organising a campaign to defend the county's comprehensive schools. This campaign has proved successful in the case of Tavistock College, causing other…

  18. Energy efficiency public service advertising campaign

    Energy Technology Data Exchange (ETDEWEB)

    Gibson-Grant, Amanda [Advertising Council, New York, NY (United States)

    2015-06-12

    The Advertising Council (“the Ad Council”) and The United States Department of Energy (DOE) created and launched a national public service advertising campaign designed to promote energy efficiency. The objective of the Energy Efficiency campaign was to redefine how consumers approach energy efficiency by showing that saving energy can save homeowners money.

  19. The replanting campaign has begun

    CERN Multimedia

    GS-SEM Group - General Infrastructure and Services Department

    2010-01-01

    The poplars on the border of CERN's Prévessin site were felled, according to plan, on Friday, 26 February. The work was essential as the trees were showing signs of serious ageing problems (broken and dead branches, weakened trunks and root systems, etc.) and needed to be felled to ensure the safety of drivers on the D35 The trees that have been cut will be transformed into renewable energy wood chips and used to heat local schools and crèches. They will be replaced by a hedge of hornbeams, a native fast-growing tree, which will be planted in the spring.     The felling operation was entrusted to the French national forestry authorities, with the support of the Bellegarde-Pays de Gex Agence Routière et Technique. It marks the start of a vast poplar-felling and replanting campaign, which will be extended to CERN's Meyrin site.  The work is part of CERN's general renovation and site planning scheme for the future.    

  20. ADVANCED FUELS CAMPAIGN 2013 ACCOMPLISHMENTS

    Energy Technology Data Exchange (ETDEWEB)

    Not Listed

    2013-10-01

    The mission of the Advanced Fuels Campaign (AFC) is to perform Research, Development, and Demonstration (RD&D) activities for advanced fuel forms (including cladding) to enhance the performance and safety of the nation’s current and future reactors; enhance proliferation resistance of nuclear fuel; effectively utilize nuclear energy resources; and address the longer-term waste management challenges. This includes development of a state-of-the art Research and Development (R&D) infrastructure to support the use of “goal-oriented science-based approach.” In support of the Fuel Cycle Research and Development (FCRD) program, AFC is responsible for developing advanced fuels technologies to support the various fuel cycle options defined in the Department of Energy (DOE) Nuclear Energy Research and Development Roadmap, Report to Congress, April 2010. Accomplishments made during fiscal year (FY) 2013 are highlighted in this report, which focuses on completed work and results. The process details leading up to the results are not included; however, the technical contact is provided for each section.

  1. AAU-DLR 2010 Indoor Measurement Campaign

    DEFF Research Database (Denmark)

    Steinböck, Gerhard; Pedersen, Troels; Wang, Wei

    2011-01-01

    A measurement campaign, not part of the WHERE2 project, with the focus on indoor multilink and reverberant in-room channels was conducted by DLR and AAU. The measurement data is used from both parties within the WHERE2 project and can be shared upon request. The measurement campaign has two main...... Channels". For the measurement campaign the measurement platform for time-variant wireless channels from DLR was used. The high spatial resolution of the platform allows for combining several transmitter positions to a virtual array. Together with the circular receiver array, this enables a bi...

  2. Evaluation of a brief anti-stigma campaign in Cambridge: do short-term campaigns work?

    Directory of Open Access Journals (Sweden)

    Henderson Claire

    2010-06-01

    Full Text Available Abstract Background In view of the high costs of mass-media campaigns, it is important to understand whether it is possible for a media campaign to have significant population effects over a short period of time. This paper explores this question specifically in reference to stigma and discrimination against people with mental health problems using the Time to Change Cambridge anti-stigma campaign as an example. Methods 410 face-to-face interviews were performed pre, during and post campaign activity to assess campaign awareness and mental health-related knowledge, attitudes and behaviours. Results Although campaign awareness was not sustained following campaign activity, significant and sustained shifts occurred for mental health-related knowledge items. Specifically, there was a 24% (p If a friend had a mental health problem, I know what advice to give them to get professional help, following the campaign. Additionally, for the statement: Medication can be an effective treatment for people with mental health problems, there was a 10% rise (p = 0.05 in the proportion of interviewees responding 'agree' or 'strongly agree' following the campaign. These changes, however, were not evident for attitudinal or behaviour related questions. Conclusions Although these results only reflect the impact of one small scale campaign, these preliminary findings suggest several considerations for mass-media campaign development and evaluation strategies such as: (1 Aiming to influence outcomes pertaining to knowledge in the short term; (2 Planning realistic and targeted outcomes over the short, medium and long term during sustained campaigns; and (3 Monitoring indirect campaign effects such as social discourse or other social networking/contact in the evaluation.

  3. SEPARATIONS AND WASTE FORMS CAMPAIGN IMPLEMENTATION PLAN

    Energy Technology Data Exchange (ETDEWEB)

    Vienna, John D.; Todd, Terry A.; Peterson, Mary E.

    2012-11-26

    This Separations and Waste Forms Campaign Implementation Plan provides summary level detail describing how the Campaign will achieve the objectives set-forth by the Fuel Cycle Reasearch and Development (FCRD) Program. This implementation plan will be maintained as a living document and will be updated as needed in response to changes or progress in separations and waste forms research and the FCRD Program priorities.

  4. Florida's "truth" campaign: a counter-marketing, anti-tobacco media campaign.

    Science.gov (United States)

    Zucker, D; Hopkins, R S; Sly, D F; Urich, J; Kershaw, J M; Solari, S

    2000-05-01

    The "truth" campaign was created to change youth attitudes about tobacco and to reduce teen tobacco use throughout Florida by using youth-driven advertising, public relations, and advocacy. Results of the campaign include a 92 percent brand awareness rate among teens, a 15 percent rise in teens who agree with key attitudinal statements about smoking, a 19.4 percent decline in smoking among middle school students, and a 8.0 percent decline among high school students. States committed to results-oriented youth anti-tobacco campaigns should look to Florida's "truth" campaign as a model that effectively places youth at the helm of anti-tobacco efforts.

  5. Schistosomiasis and the Philippine campaign

    Institute of Scientific and Technical Information of China (English)

    Cristóbal S.Berry-Cabá

    2008-01-01

    ,relapses were rare.It was a successful campaign against schistosomiasis in the army.

  6. 5 CFR 950.701 - DoD overseas campaign.

    Science.gov (United States)

    2010-01-01

    ... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false DoD overseas campaign. 950.701 Section... VOLUNTARY ORGANIZATIONS DoD Overseas Campaign § 950.701 DoD overseas campaign. (a) A Combined Federal Campaign is authorized for all Department of Defense (DoD) activities in the overseas areas during a...

  7. 29 CFR 452.79 - Opportunity to campaign.

    Science.gov (United States)

    2010-07-01

    ... 29 Labor 2 2010-07-01 2010-07-01 false Opportunity to campaign. 452.79 Section 452.79 Labor... DISCLOSURE ACT OF 1959 Campaign Safeguards § 452.79 Opportunity to campaign. There must be a reasonable... prior to the election so that he was denied an equal opportunity to campaign. Similarly, in a...

  8. 26 CFR 701.9006-1 - Presidential Election Campaign Fund.

    Science.gov (United States)

    2010-04-01

    ... 26 Internal Revenue 20 2010-04-01 2010-04-01 false Presidential Election Campaign Fund. 701.9006-1...) INTERNAL REVENUE PRACTICE PRESIDENTIAL ELECTION CAMPAIGN FUND § 701.9006-1 Presidential Election Campaign Fund. (a) Transfer of amounts to the Presidential Election Campaign Fund. The Secretary shall...

  9. 29 CFR 452.67 - Distribution of campaign literature.

    Science.gov (United States)

    2010-07-01

    ... 29 Labor 2 2010-07-01 2010-07-01 false Distribution of campaign literature. 452.67 Section 452.67... AND DISCLOSURE ACT OF 1959 Campaign Safeguards § 452.67 Distribution of campaign literature. The Act... distribute his campaign literature to the membership at his expense. When the organization or its...

  10. What makes or breaks a health fundraising campaign on twitter?

    NARCIS (Netherlands)

    Prasetyo, N.D.; Hauff, C.; Nguyen, D.; Broek, T.A. van den; Hiemstra, D.

    2015-01-01

    Health campaigns that aim to raise awareness and subsequently raise funds for research and treatment are commonplace. While many local campaigns exist, very few attract the attention of a global audience. One of those global campaigns is Movember, an annual campaign during the month of November, tha

  11. Amateur astronomers in support of observing campaigns

    Science.gov (United States)

    Yanamandra-Fisher, P.

    2014-07-01

    The Pro-Am Collaborative Astronomy (PACA) project evolved from the observational campaign of C/2012 S1 or C/ISON. The success of the paradigm shift in scientific research is now implemented in other comet observing campaigns. While PACA identifies a consistent collaborative approach to pro-am collaborations, given the volume of data generated for each campaign, new ways of rapid data analysis, mining access, and storage are needed. Several interesting results emerged from the synergistic inclusion of both social media and amateur astronomers: - the establishment of a network of astronomers and related professionals that can be galvanized into action on short notice to support observing campaigns; - assist in various science investigations pertinent to the campaign; - provide an alert-sounding mechanism should the need arise; - immediate outreach and dissemination of results via our media/blogger members; - provide a forum for discussions between the imagers and modelers to help strategize the observing campaign for maximum benefit. In 2014, two new comet observing campaigns involving pro-am collaborations have been identified: (1) C/2013 A1 (C/Siding Spring) and (2) 67P/Churyumov-Gerasimenko (CG). The evolving need for individual customized observing campaigns has been incorporated into the evolution of PACA (Pro-Am Collaborative Astronomy) portal that currently is focused on comets: from supporting observing campaigns for current comets, legacy data, historical comets; interconnected with social media and a set of shareable documents addressing observational strategies; consistent standards for data; data access, use, and storage, to align with the needs of professional observers. The integration of science, observations by professional and amateur astronomers, and various social media provides a dynamic and evolving collaborative partnership between professional and amateur astronomers. The recent observation of comet 67P, at a magnitude of 21.2, from Siding

  12. Remembering the 100,000 lives campaign

    Directory of Open Access Journals (Sweden)

    Robbins RA

    2016-06-01

    Full Text Available No abstract available. Article truncated after 150 words. Earlier this week the Institute for Healthcare Improvement (IHI emailed its weekly bulletin celebrating that it has been ten years since the end of the 100,000 Lives Campaign (Appendix 1. This was the campaign, according to the bulletin, that put IHI on the map. The Campaign started at the IHI National Forum in December 2004, when IHI's president, Don Berwick, announced that IHI would work together with nearly three-quarters of the US hospitals to reduce needless deaths by 100,000 over 18 months. A phrase borrowed from political campaigns became IHI's cri de coeur: “Some is not a number. Soon is not a time.” The Campaign relied on six key interventions: Rapid Response Teams; Improved Care for Acute Myocardial Infarction; Medication Reconciliation; Preventing Central Line Infections; Preventing Surgical Site Infections; Preventing Ventilator-Associated Pnemonia [sic]. According to the bulletin, the Campaign’s impact rippled across the organization and the world. IHI listed some ...

  13. RESULTS of the "ELIMINATING NOISE" campaign

    CERN Multimedia

    SC Unit

    2008-01-01

    From 4 to 6 August, CERN’s nurses conducted a screening campaign entitled "Eliminating noise". This campaign was especially aimed at young people exposed to noise during their leisure hours (playing in a band, listening to MP3 players, attending concerts, etc.). In all, 166 people attended the Infirmary, where they were able to receive personalised advice, documentation and, above all, a hearing test (audiogram). While the high attendance of people in the younger age category (18-30) was a success, their audiogram data were a cause for concern, with 24.5% showing abnormal results, hearing deficiencies which, we should remind you, are irreversible. It should be noted that such conditions are almost exclusively caused by noise exposure in a non-professional environment (leisure activities, music, etc.). This latest campaign confirms the harmful effects of noise on people’s hearing due to the absence or insufficiency of protective equipment during music-related activities; this further unde...

  14. RESULTS of the "ELIMINATING NOISE" campaign

    CERN Multimedia

    SC Unit

    2008-01-01

    From 4 to 6 August, CERN’s nurses conducted a screening campaign entitled "Eliminating noise". This campaign was especially aimed at young people exposed to noise during their leisure hours (playing in a band, listening to MP3 players, attending concerts, etc.). In all, 166 people attended the infirmary, where they were able to receive personalised advice, documentation and, above all, a hearing test (audiogram). While the high attendance of people in the younger age category (18-30) was a success, their audiogram data were a cause for concern, with 24.5% showing abnormal results, hearing deficiencies which, we should remind you, are irreversible. It should be noted that such conditions are almost exclusively caused by noise exposure in a non-professional environment (leisure activities, music, etc.). This latest campaign confirms the harmful effects of noise on people’s hearing due to the absence or insufficiency of protective equipment during music-related activities; this further unde...

  15. Local Election Campaign in Social Media

    DEFF Research Database (Denmark)

    Bock Segaard, Signe; Agger Nielsen, Jeppe

    In this paper we focus on the usage of social media in political election campaigns. These new arenas have become increasingly important for democratic purposes, such as opinion sharing and discussions between candidates and voters. But there is a lack of research on how social media is used...... in local election campaigns. Therefore, the aim of this study is to investigate the use of social media as it was intended to be central arenas for local election campaigns in Norwegian municipalities. For that purpose we first develop a model of political communication in social media that conceptualise...... candidates, content registration of local blogs, and log file data of local blogs through Google Analytics). In contrast to the democratic vision for social media the analysis demonstrates that the election blogs primarily are used by those who are most politically active in advance. The analysis also shows...

  16. Road safety campaign is a great success

    CERN Document Server

    2008-01-01

    Rolf Heuer, the next Director-General of CERN, and Sigurd Lettow, the Director of Finance and Human Resources (photo below), completed all the tests of the CERN road safety campaign under the supervision of TCS instructors. The road safety campaign, which took place in the Main Building during the week of 10 November, attracted large numbers of participants. More than 300 CERN personnel and users took part in, and in some cases were literally bowled over by, the activities set up by instructors from the TCS (Touring Club Suisse). The campaign’s aim was to raise driver awareness of several aspects of road safety, including speed, use of mobile phones at the wheel, pedestrian priority, unlawful parking and driving with a valid licence. The campaign was an unqualified success! Even CERN’s directors joined in, testing their own reactions as drivers on the various pieces of apparatus in place.

  17. The (n,γ campaigns at EXILL

    Directory of Open Access Journals (Sweden)

    Jolie J.

    2015-01-01

    Full Text Available At the PF1B cold neutron beam line at the Institut Laue Langevin, the EXILL array consisting of EXOGAM, GASP and ILL-Clover detectors was used to perform (n,γ measurements at very high coincidence rates. About ten different reactions were measured in autumn 2012 using a highly collimated cold neutron beam. In spring 2013, the EXOGAM array was combined with 16 LaBr3(Ce scintillators in the EXILL&FATIMA campaign for the measurement of lifetimes using the generalised centroid difference method. We report on the properties of the set-ups and present first results from both campaigns.

  18. Analysis of the ESA windscatterometer campaign data

    NARCIS (Netherlands)

    Loor, G.P. de

    1985-01-01

    All data of the ESA windscatterometer campaign as provided by the Central Data Library were analyzed. The data obtained fit in the available empirical model and the parameters of this model were determined. The data set was not only related to the actually measured windspeed at 19.5 m but also to th

  19. Transmutation Fuels Campaign FY-09 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Lori Braase

    2009-09-01

    This report summarizes the fiscal year 2009 (FY-08) accomplishments for the Transmutation Fuels Campaign (TFC). The emphasis is on the accomplishments and relevance of the work. Detailed description of the methods used to achieve the highlighted results and the associated support tasks are not included in this report.

  20. Teen PACK: Population Awareness Campaign Kit.

    Science.gov (United States)

    Zero Population Growth, Inc., Washington, DC.

    This packet of instructional materials is designed to teach teenagers about the effects of overpopulation on the world and on the individual. Information is presented in three related booklets. The first of the three parts of the "Teen Population Awareness Campaign Kit," illustrates overpopulation through profiles of teens living in…

  1. Persistence of Change: Fume Hood Campaign Lessons

    Science.gov (United States)

    Feder, Elah; Robinson, Jennifer; Wakefield, Sarah

    2012-01-01

    Purpose: Sustainability initiatives typically operate for a limited time period, but it is often unclear whether they have lasting effects. The purpose of this paper is to examine a laboratory fume hood campaign, in order to identify factors that might contribute or detract from long-term change persistence. Design/methodology/approach: The…

  2. Analyzing the Communication Dynamics of Political Campaigns

    Science.gov (United States)

    Tannenbaum, Sally

    2007-01-01

    It is widely agreed that college students do not fully participate in the political process. The most commonly cited reasons are apathy, indifference, and ignorance. This article presents an activity that aims to help students learn about communication dynamics in the context of political campaigns and develop an appreciation and confidence about…

  3. Collaboration Portals for NASA's Airborne Field Campaigns

    Science.gov (United States)

    Conover, Helen; Kulkami, Ajinkya; Garrett, Michele; Goodman, Michael; Peterson, Walter Arthur; Drewry, Marilyn; Hardin, Danny M.; He, Matt

    2011-01-01

    The University of Alabama in Huntsville (UAH), in collaboration with the Global Hydrology Resource Center, a NASA Earth Science Data Center, has provided information management for a number of NASA Airborne Field campaigns, both hurricane science investigations and satellite instrument validation. Effective field campaign management requires communication and coordination tools, including utilities for personnel to upload and share flight plans, weather forecasts, a variety of mission reports, preliminary science data, and personal photos. Beginning with the Genesis and Rapid Intensification Processes (GRIP) hurricane field campaign in 2010, we have provided these capabilities via a Drupal-based collaboration portal. This portal was reused and modified for the Midlatitude Continental Convective Clouds Experiment (MC3E), part of the Global Precipitation Measurement mission ground validation program. An end goal of these development efforts is the creation of a Drupal profile for field campaign management. This presentation will discuss experiences with Drupal in developing and using these collaboration portals. Topics will include Drupal modules used, advantages and disadvantages of working with Drupal in this context, and how the science teams used the portals in comparison with other communication and collaboration tools.

  4. News and campaign dynamics in EU 27

    NARCIS (Netherlands)

    de Vreese, C.; Schuck, A.; Maier, M.; Stengel, K.; Haubold, V.; Süß, K.; Tenscher, J.

    2009-01-01

    The presentation provides an introduction to the media content analysis of the European election campaign conducted in the 27 EU member states in the 3 weeks leading up to the June 2009 elections. The analysis is an integral part of the PIREDEU project (www.piredeu.eu): Providing an Infrastructure f

  5. The World Campaign for the Biosphere.

    Science.gov (United States)

    Barman, Charles R.

    1984-01-01

    Lists and discusses goals of The World Campaign for the Biosphere and strategies designed to achieve these goals. Also lists eight suggestions for science teachers to help incorporate the goals into school curricula and programs. These include organizing assemblies which present information about environmental problems and presenting environmental…

  6. Japanese campaign to enthuse young scientists

    CERN Multimedia

    1999-01-01

    Japan's Science and Technology Agency has launched a 3-year campaign to promote the public understanding of science and revive the interest in science subjects in schools. Plans include a science-only television channel and a 'virtual science museum' on the Internet (2 paragraphs).

  7. Parents welcome "hard-hitting" campaign.

    Science.gov (United States)

    1994-01-01

    The FPA (Family Planning Association)'s recent pilot campaign to encourage parents to talk to their children about sex has generated an excellent response rate. Funded by the Department of Health as part of "The health of the nation" efforts to reduce unplanned teenage pregnancies, the campaign centered on two radio advertisements. Aired during March in Greater London and North West England, the advertisements featured a free phone number from which people could obtain free copies of the booklet "Answering your child's questions," part of the FPA's "Growing Up" series. Nearly 7500 copies of the booklet were distributed in response to over 5000 requests--2500 rang in the first week alone. Most requests were from parents (69% mothers, 31% fathers) with one to three children aged between 7 and 13. Over 1000 requests were from parents with children under 7. Hundreds of schools, youth clubs, health professionals and voluntary organizations requested multiple booklets for use in their work. Research carried out to gauge public reaction showed overwhelming support for the campaign's message, demonstrating the immense need by parents for information in this area. "Answering your child's questions" was praised for being "open, direct and easy to follow." One parent said, "The booklet arms parents with the right way of putting information across." Parents described the advertisements as "hard-hitting" and "attention-grabbing." One listener commented: "They really stopped me in my tracks." FPA director Doreen Massey said: "The favorable reaction to the campaign is extremely encouraging. We are looking at ways to relay this pilot effort into a full-scale UK-wide campaign next year."

  8. Citizen Preparedness Campaign: Information Campaigns Increasing Citizen Preparedness to Support Creating a `Culture of Preparedness’

    Science.gov (United States)

    2007-03-01

    objectives, and other aspects. For instance, in 1989, the MADD campaign targeted teenagers and youths trying to reduce underage drinking. In 1996...Partners for this portion of the campaign include NPR; country, rock, rap , alternative and Spanish stations; other talk radio shows; Ad Council...advertisements, play music , show a short film called First Look about what is going on in Hollywood and finally show commercials prior to the feature

  9. Social Media Campaign Effects: Moderating Role of Social Capital in an Anti-Smoking Campaign.

    Science.gov (United States)

    Namkoong, Kang; Nah, Seungahn; Van Stee, Stephanie K; Record, Rachael A

    2017-01-06

    This study examined the effects of an anti-smoking campaign that employs a crowdsourcing method with a social networking service. Drawing upon social capital scholarship and the expression effect research paradigm in eHealth systems, the study also investigated the roles of social trust and community life satisfaction in the social media campaign that has a specific geographical boundary. To that end, we conducted an experiment using a two-group pretest-posttest design. We randomly assigned 201 participants to two conditions: "campaign message reception only" as a control group and "message reception and expression" as a treatment group in which participants fully engaged in the campaign process by sharing their own campaign ideas with other participants. Findings revealed that social trust and community life satisfaction interacted with the treatment condition to positively affect persuasive intentions, but in distinct ways. Social trust moderated the effect of the message reception and interaction condition on participants' willingness to encourage community members to stop smoking. In contrast, community life satisfaction moderated the effect of the treatment condition on encouraging others to comply with the community's anti-smoking policy. These results provide theoretical and practical implications related to the roles of social capital in geographically defined social media campaigns.

  10. A general measles vaccination campaign in urban Guinea-Bissau

    DEFF Research Database (Denmark)

    Byberg, S.; Thysen, Sanne Marie; Rodrigues, A;

    2017-01-01

    Background Measles vaccination campaigns targeting children aged 9–59 months are conducted every three years in Guinea-Bissau. Studies have demonstrated beneficial non-specific effects of measles vaccine. We compared mortality one year after the December 2012 measles vaccination campaign in Bissau...... city for children who received campaign measles vaccine with children who did not receive campaign measles vaccine. Methods Field workers from Bandim Health Project registered all children living in the Bandim Health Project's study area who received measles vaccination at the campaign posts. Children...... not seen during the campaign were visited at home and campaign participation status was assessed. We compared mortality rates of participants vs. non-participants in Cox regression models. Results 5633 children aged 9–59 months (85%) received campaign measles vaccination and 1006 (15%) did not. During...

  11. The 1992 Presidential Campaign and Debates: A Cognitive View.

    Science.gov (United States)

    Carter, Richard F.; Stamm, Keith R.

    1994-01-01

    Distinguishes the cognitive, affective, and emotive effects produced by the 1992 presidential campaign, especially its presidential debates. Describes the kinds of cognitive effects engendered by the campaign activities and performances of the three major candidates. (HB)

  12. An Expert Systems Approach for PR Campaigns Research.

    Science.gov (United States)

    Cameron, Glen T.; Curtin, Patricia A.

    1992-01-01

    Describes an expert system (the artificial intelligence program "Publics") that helps users identify key publics for public relations campaigns. Examines advantages and problems encountered in its use in public relations campaigns classrooms. (SR)

  13. Public Health Campaign Cut Consumption of Sugary Drinks

    Science.gov (United States)

    ... page: https://medlineplus.gov/news/fullstory_162092.html Public Health Campaign Cut Consumption of Sugary Drinks Soda sales ... 2016 THURSDAY, Nov. 17, 2016 (HealthDay News) -- A public health campaign to reduce sugary drink consumption led to ...

  14. A Smoking Cessation Campaign on Twitter: Understanding the Use of Twitter and Identifying Major Players in a Health Campaign.

    Science.gov (United States)

    Chung, Jae Eun

    2016-05-01

    The current study examined the use of online social media for a health campaign. Collecting tweets (N = 1,790) about the recent smoking cessation campaign by the Centers for Disease Control and Prevention, the current study investigated the dissemination of health campaign messages on Twitter and answered questions from the process evaluation of health campaigns: who tweeted about the campaign, who played central roles in disseminating health campaign messages, and how various features of Twitter were used for sharing of campaign messages. Results showed that individuals and nonprofit organizations posted frequently about the campaign: Individuals and nonprofit organizations posted about 40% and 30% of campaign-related tweets, respectively. Although the campaign under investigation was steered by a government agency, nonprofit organizations played a vital role as mediators who disseminated campaign messages. The culture of retweeting demonstrated its particular usefulness for the dissemination of campaign messages. Despite the expectation that the use of social media would expand opportunities for engagement, actual two-way interactions were few or minimal. Drawn from the results, practical suggestions on how to strategize the use of Twitter for future health campaigns are discussed.

  15. An Evaluation of the Seat Belt Education Campaign.

    Science.gov (United States)

    Rochon, James

    A seat belt education campaign conducted in Canada to dispel myths surrounding seat belts and promote a better understanding of their functions was evaluated. Two telephone surveys, each comprised of 4,000 respondents, were conducted. The first was done immediately before the campaign and the second immediately succeeding the campaign. Also, a…

  16. 5 CFR 950.103 - Establishing a local campaign.

    Science.gov (United States)

    2010-01-01

    ... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Establishing a local campaign. 950.103... PRIVATE VOLUNTARY ORGANIZATIONS General Provisions § 950.103 Establishing a local campaign. (a) The Director establishes and maintains the official list of local campaigns and the geographical area...

  17. Monitoring speed before and during a speed publicity campaign.

    NARCIS (Netherlands)

    Schagen, I.N.L.G. van Commandeur, J.J.F. Goldenbeld, C. & Stipdonk, H.

    2016-01-01

    Driving speeds were monitored during a period of 16 weeks encompassing different stages of an anti-speeding campaign in the Netherlands. This campaign targeted speed limit violations in built-up areas. The observation periods differed in terms of intensity and media used for the campaign. Small road

  18. Organ Donation Campaigns: Perspective of Dialysis Patient's Family Members.

    Directory of Open Access Journals (Sweden)

    Makmor Tumin

    2014-07-01

    Full Text Available Solving the dilemma of the organ shortage in Malaysia requires educating Malaysians about organ donation and transplantation. This paper aims at exploring the average Malaysian households ' preferred channels of campaigns and the preferred campaigners in a family setting, targeting at the dialysis family members.We analyzed the responses of 350 respondents regarding organ donation campaigns. The respondents are 2 family members of 175 dialysis patients from 3 different institutions. The information on respondents' willingness to donate and preferred method and channel of organ donation campaign were collected through questionnaire.Malaysian families have a good tendency to welcome campaigns in both the public and private (their homes spheres. We also found that campaigns facilitated by the electronic media (Television and Radio and executed by experienced doctors are expected to optimize the outcomes of organ donation, in general. Chi-square tests show that there are no significant differences in welcoming campaigns among ethnics. However, ethnics preferences over the campaign methods and campaigners are significantly different (P <0.05.Ethnic differences imply that necessary modifications on the campaign channels and campaigners should also be taken under consideration. By identifying the preferred channel and campaigners, this study hopes to shed some light on the ways to overcome the problem of organ shortage in Malaysia.

  19. The Persuasion of Image Building and Presidential Campaigns.

    Science.gov (United States)

    Thomas, David A.

    In a presidential election campaign, any dimension of an image is important if it motivates the voters to favor or disfavor a candidate. Therefore, to study what motivates electoral behavior is one way to study the persuasion of image building in presidential campaigns. In this paper some of the research in presidential election campaigns is…

  20. 29 CFR 452.69 - Expenses of campaign literature.

    Science.gov (United States)

    2010-07-01

    ... 29 Labor 2 2010-07-01 2010-07-01 false Expenses of campaign literature. 452.69 Section 452.69... AND DISCLOSURE ACT OF 1959 Campaign Safeguards § 452.69 Expenses of campaign literature. Each... is no requirement that the union distribute the literature of the candidate free of charge. In...

  1. Campaigning for Children's Oral Health: A Case Study

    Science.gov (United States)

    Vaughan, Kate

    2009-01-01

    Arguably, the ultimate application of evidenced-based communications is translating the research recommendations into a full-fledged media campaign. This article explains the development and implementation of Watch Your Mouth, a campaign based on FrameWorks Institute's research on children's oral health. To date, this innovative campaign has been…

  2. Fear and Leadership in Union Organizing Campaigns

    Directory of Open Access Journals (Sweden)

    Caroline Murphy

    2016-01-01

    Full Text Available This article adopts a mobilization framework to examine the crucial actions of workplace activists in overcoming fear of employer reprisal during union organizing campaigns in hostile environments. The article explores fear as part of the organizing process in two ways; first, we examine how fear can act as a stimulus for workplace activists to take action in an attempt to overcome the source of that fear. Second, we examine fear as an inhibiting factor in organizing, whereby the presence of fear hinders individuals from taking action. Using qualitative data from interviews conducted with workplace activists across a variety of campaigns in Ireland, this article examines the process through which workplace activists conquer their own sense of fear and undertake the task of mobilizing colleagues toward collective action in pursuit of union representation amid fear of employer reprisal.

  3. The OJ287 observing campaign hots up

    Science.gov (United States)

    Poyner, G.

    2006-12-01

    In the August 2006 issue of the Journal [116(4), 163-164] I gave details of the BAAVSS observing campaign to monitor the binary black hole OJ287. The campaign is now once again in full swing for the 2006/2007 season, now that solar conjunction is finally over. During the summer break, new analysis was done on the BAAVSS & TA data by Dr Mauri Valtonen (Dept of Physics and Tuorla Observatory, University of Turku, Finland & Dept of Physics, University of the West Indies, Trinidad) and Dr Mark Kidger (Herschel Science Centre, European Space Astronomy centre, Villafranca del Castillo Satellite Tracking Station, Madrid, Spain, & INSA) and Dr Harry Lehto (NORDITA, Copenhagen, Denmark). A detailed examination of these data from the past 15 years, and especially the last 12 months, has led to some interesting conclusions.

  4. Developing a Theory for Dynamic Campaign Planning,

    Science.gov (United States)

    1988-04-26

    historical campaigns. THE PURSUIT OF WISDOM AND ART Hermann Hesse. in his novel Siddhartha . develops a situation analogous to the search for a... Siddhartha who has become a ferryman on a river. Discovering that Siddhartha has achieved salvation, Govinda asks Siddhartha for the path. Siddhartha ...and that doctrine specifying both the process and product needs to be codified. 3. Hermann Hesse, Siddhartha , New York: Bantam Books Inc., 1974, p. 142

  5. Planning for Action: Campaign Concepts and Tools

    Science.gov (United States)

    2012-08-01

    with a brush full of paint needs certain techniques to start to communicate his vision on the canvas ; there has to be some method to start the...remain fairly consistent throughout a campaign, but it is not locked in concrete . It should be obvious that many factors can affect national strategic...of the desired conditions that describe success. Again, the end state is not set in concrete ; at this stage commanders are identifying broad

  6. The China Campaign Committee:1937-1945

    Institute of Scientific and Technical Information of China (English)

    Jenny; Clegg

    2015-01-01

    The China Campaign Committee rallied the British people in solidarity with China’s struggle Against Japanese aggression throughout the years of 1937-1945.Set up in the autumn of1937,its chair was Victor Gollancz,with Dorothy Woodman as secretary,and the Labour politician,Lord Listowel,as President.My father,a recent graduate of the London School of Economics,who had been following developments

  7. Feasibility study of the AOSTA experimental campaign

    Directory of Open Access Journals (Sweden)

    Carta M.

    2016-01-01

    Full Text Available The reduction of the nuclear waste is one of the most important nuclear issues. The high radiotoxicity of the spent fuel is due to plutonium and some minor actinides (MAs such as neptunium, americium and curium, above all. One way to reduce their hazard is to destroy by fission MAs in appropriate nuclear reactors. To allow the MAs destruction an important effort have been done on the nuclear data due to the poor knowledge in this field. In the framework of one of the NEA Expert Group on Integral Experiments for Minor Actinide Management an analysis of the feasibility of MAs irradiation campaign in the TAPIRO fast research reactor is carried out. This paper provides preliminary results obtained by calculations modelling the irradiation, in different TAPIRO irradiation channels, of some CEA samples coming from the French experimental campaign OSMOSE, loaded with different contents of MAs, in order to access, through particular peak spectrometry, to their capture cross section. On the basis of neutron transport calculation results, obtained by both deterministic and Monte Carlo methods, an estimate of the irradiated samples counting levels from the AOSTA (Activation of OSMOSE Samples in TAPIRO experimental campaign is provided.

  8. 11 CFR 9004.4 - Use of payments; examples of qualified campaign expenses and non-qualified campaign expenses.

    Science.gov (United States)

    2010-01-01

    ... 11 Federal Elections 1 2010-01-01 2010-01-01 false Use of payments; examples of qualified campaign expenses and non-qualified campaign expenses. 9004.4 Section 9004.4 Federal Elections FEDERAL ELECTION COMMISSION PRESIDENTIAL ELECTION CAMPAIGN FUND: GENERAL ELECTION FINANCING ENTITLEMENT OF ELIGIBLE...

  9. Do vegetarian marketing campaigns promote a vegan diet?

    OpenAIRE

    James, Waters

    2015-01-01

    This paper examines whether vegetarian marketing campaigns promote a vegan diet. Our trivariate model of omnivorous, vegetarian, and vegan consumption is estimated using twenty years of UK data. For short-lived campaigns, we find no persistent effect, but observe a rise and fall in vegan numbers during adjustment. For long-running campaigns, we find that for every person who adopts a vegetarian diet in such a campaign, around 0.34 people adopt a vegan diet. In a campaign to market veganis...

  10. Social marketing campaigns and children's media use.

    Science.gov (United States)

    Evans, W Douglas

    2008-01-01

    Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marketers have begun to make extensive use of the same techniques and strategies used by commercial marketers to promote healthful behaviors and to counter some of the negative effects of conventional media marketing to children and adolescents. Evans points out that social marketing campaigns have been effective in helping to prevent and control tobacco use, increase physical activity, improve nutrition, and promote condom use, as well as other positive health behaviors. He reviews the evidence from a number of major recent campaigns and programming in the United States and overseas and describes the evaluation and research methods used to determine their effectiveness. He begins his review of the field of social marketing by describing how it uses many of the strategies practiced so successfully in commercial marketing. He notes the recent development of public health brands and the use of branding as a health promotion strategy. He then goes on to show how social marketing can promote healthful behavior, how it can counter media messages about unhealthful behavior, and how it can encourage discussions between parents and children. Evans concludes by noting some potential future applications to promote healthful media use by children and adolescents and to mitigate the effects of exposure to commercial marketing. These include adapting lessons learned from previous successful campaigns, such as delivering branded messages that promote healthful alternative behaviors. Evans also outlines a message strategy to promote "smart media use" to parents, children, and adolescents and

  11. The Velocity Campaign for Ignition on NIF

    Science.gov (United States)

    Callahan, Debra

    2011-10-01

    Achieving ignition requires a high velocity implosion since the energy required for ignition scales like 1/v8. Beyond ignition, a higher velocity produces more robust performance, which will be useful for applications of ignition. In the velocity campaign, we will explore three methods for increasing implosion velocity: increased laser power and energy, optimized hohlraum and capsule materials, and optimized capsule thickness. The main issue with increasing the laser power and energy is the way in which LPI (laser plasma interactions) and hot electron preheat will change as we increase the laser power. Based on scalings from previous data and theory, we expect to couple 80-85% of 1.5 MJ at 475-500 TW. We can also increase the velocity by optimizing the hohlraum and capsule materials. In this campaign, we will explore depleted uranium hohlraums to reduce wall loss and optimize the capsule dopant by replacing the germanium dopant with silicon. Those two changes are expected to increase velocity by 6-7%. Finally, we will optimize the capsule thickness. The optimal capsule thickness is a trade-off between velocity and mix. A thinner capsule has higher velocity, but is more susceptible to mix of the ablator material into the hotspot due to hydrodynamic instabilities seeded by ablation surface imperfections. Once we have achieved adequate capsule areal density, we will optimize the velocity/mix trade off by varying the capsule thickness. We will also make direct measure of Rayleigh-Taylor instability growth by backlighting the growth of engineered features on the surface of the capsule. This will allow us to benchmark our models of mix. In this paper, we will describe the designs and experimental results of the velocity campaign. This work was performed under the auspices of the U.S. Department of Energy by Lawrence Livermore National Laboratory under contract DE-AC52-07NA27344.

  12. Forecasting for a Lagrangian aircraft campaign

    Directory of Open Access Journals (Sweden)

    A. Stohl

    2004-01-01

    Full Text Available A forecast system has been developed in preparation for an upcoming aircraft measurement campaign, where the same air parcels polluted by emissions over North America shall be sampled repeatedly as they leave the continent, during transport over the Atlantic, and upon their arrival over Europe. This paper describes the model system in advance of the campaign, in order to make the flight planners familiar with the novel model output. The aim of a Lagrangian strategy is to infer changes in the chemical composition and aerosol distribution occurring en route by measured upwind/downwind differences. However, guiding aircraft repeatedly into the same polluted air parcels requires careful forecasting, for which no suitable model system exists to date. This paper describes a procedure using both Eulerian-type (i.e. concentration fields and Lagrangian-type (i.e. trajectories model output from the Lagrangian particle dispersion model FLEXPART to predict the best opportunities for a Lagrangian experiment. The best opportunities are defined as being highly polluted air parcels which receive little or no emission input after the first measurement, which experience relatively little mixing, and which are reachable by as many aircraft as possible. For validation the system was applied to the period of the NARE 97 campaign where approximately the same air masses were sampled on different flights. Measured upwind/downwind differences in carbon monoxide (CO and ozone (O3 decreased significantly as the threshold values used for accepting cases as Lagrangian were tightened. This proves that the model system can successfully identify Lagrangian opportunities.

  13. Marketing campaigns and politics – british experience

    Directory of Open Access Journals (Sweden)

    Halida Sarajlić

    2007-12-01

    Full Text Available By gaining political power, individuals and political par¬ties at the same time gain the power to shape not only political but also public life. An accelerated growth of mass media communication has led to the development of various means and techniques of political marketing. This in turn requires certain adjustments to political campaigns and programs, out of which only those adapted to the new communication environment may succeed. Marketing in terms of politics and especially negative comparative advertising, which is becoming increasingly more present and intense in political campaigning, opens a series of ethical questions. Among others, these include whether such advertising in politics is effective, to what extent and what its consequences are. The goal of this paper is to present the main characteristics of political marketing, the effectiveness of the methods and techniques used in the course of elect¬ion campaigning, their consequences and basic differences between political marketing and products and services marketing. A special emphasis will be placed on the presentation of political marketing of Great Britain, which has a long tradition in utilizing marketing methods and techniques in the political arena. Moreover, political moves made by politicians and political parties in Great Britain certainly make a good starting point for shaping an optimal political strategy in other countries, while at the same time taking into account the particulars of a specific political and social environment. Content analysis methodology was used in the preparation of this paper and all the data were gathered from secondary sources.

  14. Forecasting for a Lagrangian aircraft campaign

    Directory of Open Access Journals (Sweden)

    A. Stohl

    2004-05-01

    Full Text Available A forecast system has been developed in preparation for an upcoming aircraft measurement campaign, where the same air parcels polluted by emissions over North America shall be sampled repeatedly as they leave the continent, during transport over the Atlantic, and upon their arrival over Europe. This paper describes the model system in advance of the campaign, in order to make the flight planners familiar with the novel model output. The aim of a Lagrangian strategy is to infer changes in the chemical composition and aerosol distribution occurring en route by measured upwind/downwind differences. However, guiding aircraft repeatedly into the same polluted air parcels requires careful forecasting, for which no suitable model system exists to date. This paper describes a procedure using both Eulerian-type (i.e. concentration fields and Lagrangian-type (i.e. trajectories model output from the Lagrangian particle dispersion model FLEXPART to predict the best opportunities for a Lagrangian experiment. The best opportunities are defined as being highly polluted air parcels which receive little or no emission input after the first measurement, which experience relatively little mixing, and which are reachable by as many aircraft as possible. For validation the system was applied to the period of the NARE 97 campaign where approximately the same air masses were sampled on different flights. Measured upwind/downwind differences in carbon monoxide (CO and ozone (O3 decreased significantly as the threshold values used for accepting cases as Lagrangian were tightened. This proves that the model system can successfully identify Lagrangian opportunities.

  15. Talking "truth": predictors and consequences of conversations about a youth antismoking campaign for smokers and nonsmokers.

    Science.gov (United States)

    Dunlop, Sally M

    2011-08-01

    Using data from the Legacy Media Tracking Survey II, this study investigated relations among youth's evaluations of the "truth" antismoking campaign, campaign-related interpersonal discussion, and campaign-relevant outcomes (n = 8,000). Regression analyses showed that smokers were less likely to have discussed the campaign than nonsmokers, and this effect was mediated by negative campaign evaluation. However, smokers with a negative evaluation of the campaign were more likely to talk about it than were nonsmokers reporting negative evaluation. Nonsmokers who talked about the campaign had beliefs, attitudes, and intentions in greater agreement with campaign messages than those who did not talk about the campaign. For smokers, talking about the campaign was associated with beliefs, attitudes, and intentions in greater agreement with campaign messages, but only if associated with positive campaign evaluation. For smokers with a negative campaign evaluation, talking about the campaign was associated with beliefs and attitudes counter to the campaign messages.

  16. Advanced Fuels Campaign Cladding & Coatings Meeting Summary

    Energy Technology Data Exchange (ETDEWEB)

    Not Listed

    2013-03-01

    The Fuel Cycle Research and Development (FCRD) Advanced Fuels Campaign (AFC) organized a Cladding and Coatings operational meeting February 12-13, 2013, at Oak Ridge National Laboratory (ORNL). Representatives from the U.S. Department of Energy (DOE), national laboratories, industry, and universities attended the two-day meeting. The purpose of the meeting was to discuss advanced cladding and cladding coating research and development (R&D); review experimental testing capabilities for assessing accident tolerant fuels; and review industry/university plans and experience in light water reactor (LWR) cladding and coating R&D.

  17. Advanced Fuels Campaign FY 2015 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Braase, Lori Ann [Idaho National Lab. (INL), Idaho Falls, ID (United States); Carmack, William Jonathan [Idaho National Lab. (INL), Idaho Falls, ID (United States)

    2015-10-29

    The mission of the Advanced Fuels Campaign (AFC) is to perform research, development, and demonstration (RD&D) activities for advanced fuel forms (including cladding) to enhance the performance and safety of the nation’s current and future reactors; enhance proliferation resistance of nuclear fuel; effectively utilize nuclear energy resources; and address the longer-term waste management challenges. This report is a compilation of technical accomplishment summaries for FY-15. Emphasis is on advanced accident-tolerant LWR fuel systems, advanced transmutation fuels technologies, and capability development.

  18. Running a successful campaign against unionization.

    Science.gov (United States)

    Block, Velinda J; Jamerson, Patricia A

    2005-01-01

    Unions, once rare in healthcare, are now targeting hospital employees as potential members. In an industry that has seen an increase in regulations, mergers and acquisitions, rising financial pressures, and changing working conditions, it is easy to understand why discontented employees are being targeted by unions now more than ever. Hospital leaders must look to lessons learned in other organizations to develop strategies that will ensure a successful campaign. In 2003, St. Louis Children's Hospital defeated the Missouri Nurses Association/United American Nurse with a 77% no vote. The authors describe an overview of unionization in healthcare and the strategies they used to successfully win this union election.

  19. Results of a workplace health campaign

    DEFF Research Database (Denmark)

    Leyk, Dieter; Rohde, Ulrich; Hartmann, Nadine D;

    2014-01-01

    is that the target groups are too rarely reached and sustainable benefits too rarely achieved. In 2011, we carried out a broad-based health and fitness campaign to assess how many personnel could be motivated to participate in a model study under nearly ideal conditions. METHOD: 1010 personnel were given...... and strength). The duration of the study was one year. RESULTS: 490 of the 1010 personnel (48.5%, among whom 27.2% were nonactive, 44.1% not very active, and 28.7% very active) participated in the initial questionnaire and testing. By the end of the study, this figure had dropped to 17.8%; diminished...

  20. Second-rate election campaigning? An analysis of campaign styles in European parliamentary elections

    NARCIS (Netherlands)

    C.H. de Vreese

    2009-01-01

    The literature on professionalization of political campaigns is strongly biased toward first-order (national) elections and the U.S. and U.K. contexts. This study expands that scope. Based on a survey of candidates for the 2004 European elections in eight European Union countries, we tested whether

  1. K2 Microlensing and Campaign 9

    Science.gov (United States)

    Penny, Matthew

    2016-06-01

    Campaign 9 of K2 will observe a contiguous 3.7 deg^2 region of the Galactic bulge in order to search for microlensing events and measure microlens parallaxes. It will also perform targeted follow-up of approximately 50 microlensing events spread throughout the Kepler focal plane. Parallax measurements are a critical ingredient for measurements of both the lens mass and distance, which contribute to our understanding of the formation of cold exoplanets, and the formation of planets as a function of Galactic environment. Additionally, as the first un-targeted, space-based microlensing survey, K2C9 offers us the first chance to measure the masses and kinematics of a large population of free-floating planet candidates, whose large abundance has been a puzzle since their discovery.I will review the scientific goals of the K2C9 survey, which will be well underway, and report on the ongoing activity of the K2 Campaign 9 Microlensing Science Team and the wider microlensing community, with a focus on the progress that has been made towards analyzing K2 data in crowded fields.

  2. The Gemini NICI Planet-Finding Campaign

    CERN Document Server

    Liu, Michael C; Biller, Beth A; Nielsen, Eric L; Chun, Mark; Close, Laird M; Ftaclas, Christ; Hartung, Markus; Hayward, Thomas L; Clarke, Fraser; Reid, I Neill; Shkolnik, Evgenya L; Tecza, Matthias; Thatte, Niranjan; Alencar, Silvia; Artymowicz, Pawel; Boss, Alan; Burrows, Adam; Pino, Elisabethe de Gouveia Dal; Gregorio-Hetem, Jane; Ida, Shigeru; Kuchner, Marc J; Lin, Douglas; Toomey, Douglas

    2010-01-01

    Our team is carrying out a multi-year observing program to directly image and characterize young extrasolar planets using the Near-Infrared Coronagraphic Imager (NICI) on the Gemini-South 8.1-meter telescope. NICI is the first instrument on a large telescope designed from the outset for high-contrast imaging, comprising a high-performance curvature adaptive optics system with a simultaneous dual-channel coronagraphic imager. Combined with state-of-the-art observing methods and data processing, NICI typically achieves ~2 magnitudes better contrast compared to previous ground-based or space-based programs, at separations inside of ~2 arcsec. In preparation for the Campaign, we carried out efforts to identify previously unrecognized young stars, to rigorously construct our observing strategy, and to optimize the combination of angular and spectral differential imaging. The Planet-Finding Campaign is in its second year, with first-epoch imaging of 174 stars already obtained out of a total sample of 300 stars. We ...

  3. Public health campaigns and obesity - a critique

    Directory of Open Access Journals (Sweden)

    Proietto Joseph

    2011-02-01

    Full Text Available Abstract Background Controlling obesity has become one of the highest priorities for public health practitioners in developed countries. In the absence of safe, effective and widely accessible high-risk approaches (e.g. drugs and surgery attention has focussed on community-based approaches and social marketing campaigns as the most appropriate form of intervention. However there is limited evidence in support of substantial effectiveness of such interventions. Discussion To date there is little evidence that community-based interventions and social marketing campaigns specifically targeting obesity provide substantial or lasting benefit. Concerns have been raised about potential negative effects created by a focus of these interventions on body shape and size, and of the associated media targeting of obesity. Summary A more appropriate strategy would be to enact high-level policy and legislative changes to alter the obesogenic environments in which we live by providing incentives for healthy eating and increased levels of physical activity. Research is also needed to improve treatments available for individuals already obese.

  4. Precipitation properties observed during CHUVA Field Campaign

    Science.gov (United States)

    Morales, C.; Machado, L. A.; Angelis, C. F.; Silva Dias, M. A. F.; Fisch, G.; Carvalho, I. C.; Biscaro, T.; Sakuragi, J.; Neves, J. R.; Anselmo, E. M.; Lacerda, M.

    2012-04-01

    CHUVA is a Brazilian research program that seeks to depict the main precipitating systems observed in Brazil as a support for the Global Precipitation Measurement (GPM) mission. CHUVA is conducting a series of field campaigns in the time frame of 2010-2013 to sample raining systems that vary from maritime to continental regime and in polluted and clean environments. For this study, we will present initially the drop size distribution (DSD) variability observed in the field experiments of Alcantara (March/2010), Fortaleza (April/2011), Belém (June/2011) and Vale do Paraiba (November-December/2011). Secondly, with the help of the mobile X-Band and MRR-2, we will show the DSD differences observed on warm and cold phase clouds, and convective and stratiform precipitation. Finally, by employing the vertical electrical field and lightning measurements together with the weather radar, we will present the main vertical precipitation features observed in thunderstorms and non- thunderstorms, in addition to the different raining systems observed during the four field campaigns.

  5. Transmutation Fuel Campaign Description and Status

    Energy Technology Data Exchange (ETDEWEB)

    Jon Carmack; Kemal O. Pasamehmetoglu

    2008-01-01

    This report contains a technical summary package in response to a Level 2 milestone in the transmutation fuel campaign (TFC) management work-package calling for input to the Secretarial decision. At present, the form of the Secretarial decision package is not fully defined, and it is not clear exactly what will be required from the TFC as a final input. However, it is anticipated that a series oftechnical and programmatic documents will need to be provided in support of a wider encompassing document on GNEP technology development activities. The TFC technical leadership team provides this report as initial input to the secretarial decision package which is being developed by the Technical Integration Office (TIO) in support of Secretarial decision. This report contains a summary of the TFC execution plan with a work breakdown structure, highlevel schedule, major milestones, and summary description of critical activities in support of campaign objectives. Supporting documents referenced in this report but provided under separate cover include: • An updated review of the state-of-the art for transmutation fuel development activities considering national as well as international fuel research and development testing activities. • A definition of the Technology Readiness Level (TRL) used to systematically define and execute the transmutation fuel development activities.

  6. Post-campaign information from the Infirmary

    CERN Multimedia

    2015-01-01

    The Medical Service’s “TAKE YOUR BLOOD PRESSURE TO HEART” campaign, which ran from 24 to 27 March 2015 (see here), was a resounding success.   In total, 274 people visited the nurses at their pop-up clinics (in Building 40, Restaurants 2 and 3 and the Main Building) or at the Infirmary (Building 57). Each of them had their blood pressure measured and received information and advice about high blood pressure, its contributory factors and ways to control it. They were also offered various leaflets about this public health issue. We would like to draw attention to the fact that 21% of the participants were found to have abnormally high blood-pressure and, crucially, 72% of these had been unaware of the problem. Another point to note is that a significant proportion (16%) of the younger people tested (aged 18 to 30) had abnormal results. The results of this campaign demonstrate the importance of early screening, but also the high level of interest among the pers...

  7. Lessons learned from the TMT site testing campaign

    CERN Document Server

    Travouillon, T; Riddle, R L; Schöck, M; Skidmore, A W

    2011-01-01

    After a site testing campaign spanning 5 sites over a period of 5 years, the site selection for the Thirty Meter Telescope (TMT) culminated with the choice of Mauna Kea 13N in Hawaii. During the campaign, a lot practical lessons were learned by our team and these lessons can be shared with current and future site testing campaign done for other observatories. These lessons apply to the preselection of the site, the ground work and operations of the campaign as well as the analysis of the data. We present of selection of such lessons in this paper preceded by a short summary of the TMT site testing activities.

  8. [Research on China railway health campaign in 1930s].

    Science.gov (United States)

    Huang, Huaping

    2015-01-01

    The motivation factors of China's railway health campaign in 1930s included avocation by the government, mass media mobilization, railway authorities' hygiene awareness and the systematization of the construction of organization. During the health campaign, the railway authorities adopted various approaches for its formation, including the rally speeches, distribution of materials, cleaning and vaccination etc. Unfortunately, the actual effect of railway health campaign was not satisfactory, yet, it enhanced theoretically railway employees' health knowledge and contributed to the promotion of modernization of hygienic knowledge. Meanwhile, there still existed many problems in the railway health campaign, for example, lack of funds, formalism and uneven development among the railway bureaus.

  9. Cost Effective Campaigning in Social Networks

    CERN Document Server

    Kotnis, Bhushan

    2016-01-01

    Campaigners are increasingly using online social networking platforms for promoting products, ideas and information. A popular method of promoting a product or even an idea is incentivizing individuals to evangelize the idea vigorously by providing them with referral rewards in the form of discounts, cash backs, or social recognition. Due to budget constraints on scarce resources such as money and manpower, it may not be possible to provide incentives for the entire population, and hence incentives need to be allocated judiciously to appropriate individuals for ensuring the highest possible outreach size. We aim to do the same by formulating and solving an optimization problem using percolation theory. In particular, we compute the set of individuals that are provided incentives for minimizing the expected cost while ensuring a given outreach size. We also solve the problem of computing the set of individuals to be incentivized for maximizing the outreach size for given cost budget. The optimization problem t...

  10. Fit for purpose: Australia's National Fitness Campaign.

    Science.gov (United States)

    Collins, Julie A; Lekkas, Peter

    2011-12-19

    During a time of war, the federal government passed the National Fitness Act 1941 to improve the fitness of the youth of Australia and better prepare them for roles in the armed services and industry. Implementation of the National Fitness Act made federal funds available at a local level through state-based national fitness councils, which coordinated promotional campaigns, programs, education and infrastructure for physical fitness, with volunteers undertaking most of the work. Specifically focused on children and youth, national fitness councils supported the provision of children's playgrounds, youth clubs and school camping programs, as well as the development of physical education in schools and its teaching and research in universities. By the time the Act was repealed in 1994, fitness had become associated with leisure and recreation rather than being seen as equipping people for everyday life and work. The emergence of the Australian National Preventive Health Agency Act 2010 offers the opportunity to reflect on synergies with its historic precedent.

  11. Strategies for reward-based crowdfunding campaigns

    DEFF Research Database (Denmark)

    Kraus, Sascha; Richter, Christian; Brem, Alexander

    2016-01-01

    Crowdfunding represents an alternative way of funding entrepreneurial ventures – and is attracting a high amount of interest in research as well as practice. Against this back- ground, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...... crowdfunding projects were gathered and empirically analyzed. Three different paths of successful crowdfunding projects could be identified and are described in detail. Practical implications of crowdfunding strategies are derived, and are dependent on the required sales effort and the project added value....... The terms communicator, networker and self-runner are created for this crowdfunding strategy and filled with practi- cal examples. This paper contributes to the literature in different ways: first, it sheds more light on the developing concept of crowdfunding, with an overview of current academic dis...

  12. Environmental Awareness Campaign: The Change It Brings

    Directory of Open Access Journals (Sweden)

    Merlita C. Medallon

    2014-02-01

    Full Text Available The study was conducted to determine the awareness and sensitivity of the younger generation in environmental issues such global warming, climate change and waste management. Data were gathered from selected students who attended the environmental awareness seminar held at Lyceum of the Philippines – Laguna in 2011. There were 54 students who participated in the survey. The respondents had participated in several activities related to environmental issues which include attendance to seminars, and participation in school and community projects. Most of the information about environmental issues was obtained by the students from their teachers. Global warming was the most common issue. There was a significant increase in the level of knowledge after the environmental awareness campaign was made. As a result, the highest level of action proposed by the students is on the proper disposal of wastes and the proper segregation of wastes.

  13. Advanced Fuels Campaign FY 2011 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Not Listed

    2011-11-01

    One of the major research and development (R&D) areas under the Fuel Cycle Research and Development (FCRD) program is advanced fuels development. The Advanced Fuels Campaign (AFC) has the responsibility to develop advanced fuel technologies for the Department of Energy (DOE) using a science-based approach focusing on developing a microstructural understanding of nuclear fuels and materials. Accomplishments made during fiscal year (FY 20) 2011 are highlighted in this report, which focuses on completed work and results. The process details leading up to the results are not included; however, the technical contact is provided for each section. The order of the accomplishments in this report is consistent with the AFC work breakdown structure (WBS).

  14. Manufactured Doubt: The Campaign Against Nuclear Energy

    Science.gov (United States)

    Rogers, N. L.

    2012-12-01

    Nuclear electricity is a CO2 free technology with a proven track record of large scale commercial deployment. For example, France generates 78% of its electrical power with nuclear plants. France has the lowest pre-tax cost of electricity in Europe at 4.75 eurocents per KWH and France is the world's largest exporter of electricity. There are large world reserves of uranium sufficient for hundreds of years, even without breeder technology. Additionally, thorium, another radioactive mineral is in even more plentiful supply. Although present-day nuclear technology has proven to be safe and reliable, waiting in the wings is new generation technology that promises great improvements in both safety and cost. Yet, there has been a calculated and sophisticated campaign in the later part of the 20th century to create doubt and fear concerning nuclear power. In the United States this campaign has essentially destroyed the nuclear industry. No new plants have been commissioned for decades. Leadership in the nuclear power field has been ceded to other countries. The great paradox is that the very organizations that express great alarm concerning CO2 emissions are the same organizations that led the campaign against nuclear power decades ago. Representatives of these organizations will say privately that they are taking a new look at nuclear power, but no major organization has reversed course and become a supporter of nuclear power. To do so would involve a loss of face and create doubts concerning the credibility of the organization. As recently as 2001 environmentalist lobbyists made great efforts to ensure that no credit could be given for nuclear power under the Kyoto accords and the associated clean development mechanism. They succeeded and nuclear power receives unfavorable treatment under the Kyoto accords even though it is a proven solution for reducing CO2 emissions. The technique used to destroy nuclear energy as a viable alternative in the United States had two

  15. Campaigning for Organ Donation at Mosques.

    Science.gov (United States)

    Rady, Mohamed Y; Verheijde, Joseph L

    2016-09-01

    There is a trend of recruiting faith leaders at mosques to overcome religious barriers to organ donation, and to increase donor registration among Muslims. Commentators have suggested that Muslims are not given enough information about organ donation in religious sermons or lectures delivered at mosques. Corrective actions have been recommended, such as funding campaigns to promote organ donation, and increasing the availability of organ donation information at mosques. These actions are recommended despite published literature expressing safety concerns (i.e., do no harm) in living and end-of-life organ donation. Living donors require life-long medical follow-up and treatment for complications that can appear years later. Scientific and medical controversies persist regarding the international guidelines for death determination in end-of-life donation. The medical criteria of death lack validation and can harm donors if surgical procurement is performed without general anesthesia and before biological death. In the moral code of Islam, the prevention of harm holds precedence over beneficence. Moral precepts described in the Quran encourage Muslims to be beneficent, but also to seek knowledge prior to making practical decisions. However, the Quran also contains passages that demand honesty and truthfulness when providing information to those who are seeking knowledge. Currently, information is limited to that which encourages donor registration. Campaigning for organ donation to congregations in mosques should adhere to the moral code of complete, rather than selective, disclosure of information. We recommend as a minimal standard the disclosure of risks, uncertainties, and controversies associated with the organ donation process.

  16. An Empirical Assessment of the "Above the Influence" Advertising Campaign

    Science.gov (United States)

    Scheier, Lawrence M.; Grenard, Jerry L.; Holtz, Kristen D.

    2011-01-01

    This study evaluated the efficacy of "Above the Influence" (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall…

  17. Formulation and Use of a Politik Campaign Game

    Science.gov (United States)

    Bozeman, Barry

    1974-01-01

    This article is a report of a campaign game that was formulated in order to introduce the student to the realities of political campaigning. Post-game tests indicated that the game generally increased political interest and had little effect on measured political attitudes such as efficacy, saliency and alienation. (Author)

  18. Communicating Sustainability: Student Perceptions of a Behavior Change Campaign

    Science.gov (United States)

    Godfrey, D. Matthew; Feng, Patrick

    2017-01-01

    Purpose: This paper aims to investigate the impacts of a science-based environmental communication campaign at a university dining hall. The impacts are assessed in terms of student attitudes toward sustainability, food consumption choices and perceptions and understanding of the campaign and the information it communicated.…

  19. Mediacampaign - A multimodal semantic analysis system for advertisement campaign detection

    NARCIS (Netherlands)

    Rehatschek, H.; Sorschag, R.; Rettenbacher, B.; Zeiner, H.; Nioche, J.; Jong, F. de; Ordelmann, R.; Leeuwen, D. van

    2008-01-01

    MediaCampaign's scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project's main goal is to automate to a large degree the detection and tracking of advertisement

  20. Mass-media publicity campaign on driving while intoxicated.

    NARCIS (Netherlands)

    Wesemann, P.

    1986-01-01

    Mass media publicity campaigns against driving while intoxicated have been conducted in the netherlands for a number of years. A new, more aggressive approach was introduced in 1984 with the slogan "alcohol ..... all too easily a crime". Goals of this campaign were (1) internationalization of the le

  1. Observations during the first K West fuel shipping campaign

    Energy Technology Data Exchange (ETDEWEB)

    Makenas, B.J.

    1995-11-01

    Three fuel elements were shipped to the 300 Area hotcells during the first characterization shipping campaign from K West Basin. This document summarizes observations made during this campaign including the gas, liquid, and sludge content of the observed canisters. Included in an appendix is a detailed evaluation of fuel element condition for each canister opened

  2. Queer & Ally Youth Involvement in the Fair Wisconsin Campaign

    Science.gov (United States)

    Stiegler, Sam

    2008-01-01

    This article discusses the role and experience of queer youth and allies in the Fair Wisconsin campaign that fought against the marriage amendment to that state's constitution. It illustrates how LGBT and ally youth involvement can be incorporated into other organizations. Following an explanation of the campaign, are narratives of two…

  3. Which Updates During an Equity Crowdfunding Campaign Increase Crowd Participation?

    NARCIS (Netherlands)

    J.H. Block (Jörn); L. Hornuf (Lars); A. Moritz (Alexandra)

    2016-01-01

    textabstractStart-ups often post updates during equity crowdfunding campaigns. Yet, little is known about the effects of such updates on funding success. We investigate this question using hand-collected data from 71 funding campaigns on two German equity crowdfunding portals. Using a combination of

  4. National campaign effects on secondary pupils’ bullying and violence

    NARCIS (Netherlands)

    Mooij, Ton

    2016-01-01

    Background. Research on pupils' bullying (1991) and violence (1993) motivated the Dutch Ministry of Education, Culture and Science to initiate a national campaign on school safety. The government campaign was undertaken from 1995 to 2000. Aim. To test for differences in secondary pupils' bullying a

  5. 11 CFR 9004.9 - Net outstanding qualified campaign expenses.

    Science.gov (United States)

    2010-01-01

    ... such as computer systems and telecommunications systems, if the equipment is used together and if the... 11 Federal Elections 1 2010-01-01 2010-01-01 false Net outstanding qualified campaign expenses. 9004.9 Section 9004.9 Federal Elections FEDERAL ELECTION COMMISSION PRESIDENTIAL ELECTION CAMPAIGN...

  6. Mediacampaign: A Multimodal Semantic Analysis System for Advertisement Campaign Detection

    NARCIS (Netherlands)

    Rehatschek, Herwig; Sorschag, Robert; Rettenbacher, Bernhard; Zeiner, Herwig; Nioche, Julien; Jong, de Franciska; Ordelman, Roeland; Leeuwen, van David A.

    2008-01-01

    MediaCampaign's scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project’s main goal is to automate to a large degree the detection and tracking of advertisement

  7. Teaching PR Campaigns: The Current State of the Art.

    Science.gov (United States)

    Benigni, Vincent L.; Cameron, Glen T.

    1999-01-01

    Reports results from a national survey regarding courses on public-relations campaigns. Examines predominant pedagogical strategies and course-management text techniques used; intentions for the course; theory/research elements; the role of management skill and/or interpersonal dynamics in the student campaign both internally and externally, and…

  8. Getting the message across: perceived effectiveness of political campaign communication

    NARCIS (Netherlands)

    van Spanje, J.; Boomgaarden, H.G.; Elenbaas, M.; Vliegenthart, R.; Azrout, R.; Schuck, A.R.T.; de Vreese, C.H.

    2013-01-01

    Do political actors communicate effectively during electoral campaigns? We introduce a novel concept in electoral research, the "perceived effectiveness of political parties' election campaigns." This evaluation concentrates on the extent to which a party is seen as getting its message across to the

  9. Evaluating Direct Marketing Campaigns: recent findings and future research topics

    NARCIS (Netherlands)

    J-J. Jonker (Jedid-Jah); Ph.H.B.F. Franses (Philip Hans); N. Piersma (Nanda)

    2002-01-01

    textabstractThis paper contains a survey of the recent literature on the evaluation of direct marketing campaigns. We give an outline of the various stages included in such a campaign. Next, we review the statistical methods most frequently used and we review the general findings from using these me

  10. Evaluating Direct Marketing Campaigns: recent findings and future research topics

    OpenAIRE

    Jonker, Jedid-Jah; Franses, Philip Hans; Piersma, Nanda

    2002-01-01

    textabstractThis paper contains a survey of the recent literature on the evaluation of direct marketing campaigns. We give an outline of the various stages included in such a campaign. Next, we review the statistical methods most frequently used and we review the general findings from using these methods.

  11. Stimulating dialogue: measuring success of the "Smoke Free Horry" campaign.

    Science.gov (United States)

    Anderson, Christina; Holody, Kyle J

    2013-01-01

    Smoke Free Horry was an anti-secondhand smoke media campaign that ran in Horry County, South Carolina in 2011 and 2012. The present study assessed the campaign's ability to stimulate interpersonal dialogue about the campaign-specifically its four television public service announcements (PSAs)-as well as about other smoking-related topics, among a sample of 285 Horry County young adults. Survey data suggested talking about anti-smoking PSAs was related to subsequent discussion about smoking-related topics and positive perceptions of the campaign's effectiveness. PSAs using emotional appeals and that discussed the negative health effects of smoking/secondhand smoke were related to the most interpersonal discussions about smoking, secondhand smoking, and smoking bans. Implications for future anti-smoking campaign design are discussed.

  12. Status Report on the Development of Research Campaigns

    Energy Technology Data Exchange (ETDEWEB)

    Baer, Donald R.; Baker, Scott E.; Washton, Nancy M.; Linggi, Bryan E.

    2013-06-30

    Research campaigns were conceived as a means to focus EMSL research on specific scientific questions. Campaign will help fulfill the Environmental Molecular Sciences Laboratory (EMSL) strategic vision to develop and integrate, for use by the scientific community, world leading capabilities that transform understanding in the environmental molecular sciences and accelerate discoveries relevant to the Department of Energy’s (DOE’s) missions. Campaigns are multi-institutional multi-disciplinary projects with scope beyond those of normal EMSL user projects. The goal of research campaigns is to have EMSL scientists and users team on the projects in the effort to accelerate progress and increase impact in specific scientific areas by focusing user research, EMSL resources, and expertise in those areas. This report will give a history and update on the progress of those campaigns.

  13. Critical Metadata for Spectroscopy Field Campaigns

    Directory of Open Access Journals (Sweden)

    Barbara A. Rasaiah

    2014-04-01

    Full Text Available A field spectroscopy metadata standard is defined as those data elements that explicitly document the spectroscopy dataset and field protocols, sampling strategies, instrument properties and environmental and logistical variables. Standards for field spectroscopy metadata affect the quality, completeness, reliability, and usability of datasets created in situ. Currently there is no standardized methodology for documentation of in situ spectroscopy data or metadata. This paper presents results of an international experiment comprising a web-based survey and expert panel evaluation that investigated critical metadata in field spectroscopy. The survey participants were a diverse group of scientists experienced in gathering spectroscopy data across a wide range of disciplines. Overall, respondents were in agreement about a core metadataset for generic campaign metadata, allowing for a prioritization of critical metadata elements to be proposed including those relating to viewing geometry, location, general target and sampling properties, illumination, instrument properties, reference standards, calibration, hyperspectral signal properties, atmospheric conditions, and general project details. Consensus was greatest among individual expert groups in specific application domains. The results allow the identification of a core set of metadata fields that enforce long term data storage and serve as a foundation for a metadata standard. This paper is part one in a series about the core elements of a robust and flexible field spectroscopy metadata standard.

  14. Cost effective campaigning in social networks

    Science.gov (United States)

    Kotnis, Bhushan; Kuri, Joy

    2016-05-01

    Campaigners are increasingly using online social networking platforms for promoting products, ideas and information. A popular method of promoting a product or even an idea is incentivizing individuals to evangelize the idea vigorously by providing them with referral rewards in the form of discounts, cash backs, or social recognition. Due to budget constraints on scarce resources such as money and manpower, it may not be possible to provide incentives for the entire population, and hence incentives need to be allocated judiciously to appropriate individuals for ensuring the highest possible outreach size. We aim to do the same by formulating and solving an optimization problem using percolation theory. In particular, we compute the set of individuals that are provided incentives for minimizing the expected cost while ensuring a given outreach size. We also solve the problem of computing the set of individuals to be incentivized for maximizing the outreach size for given cost budget. The optimization problem turns out to be non trivial; it involves quantities that need to be computed by numerically solving a fixed point equation. Our primary contribution is, that for a fairly general cost structure, we show that the optimization problems can be solved by solving a simple linear program. We believe that our approach of using percolation theory to formulate an optimization problem is the first of its kind.

  15. [The medical literature of the Egyptian campaign].

    Science.gov (United States)

    Hutin, Jean-François

    2012-01-01

    Bonaparte's Egyptian Campaign (1798 - 1801), like all other episodes from the Napoleonic era, gave rise to an extensive literature on the subject, but most of all a significant medical literature. This fact is due to many reasons:--an important health service for this expeditionary corps of more than 36.000 men, with two main figures at its hea, Desgenettes and Larrey--but also with valuable subordinates like Assalini, Savaresi, Balme, Pugnet or Barbès.--A Commission for Science and Art, of which a few doctors and surgeons were members, but most of all pharmacists like Boudet or Rouyer--The presence in the field of Ludwig Frank, the nephew of the famous Johann Peter Frank.--The creation in Cairo of an Egyptian Institute and the publication of the masterly Description of Egypt and the establishment of printing houses.--The emergence of the myth of the Orient and its mysteries.--An extensive array of indigenous pathologies, which is characteristic of those countries. For instance: plague, dysentery, yellow fever, Egyptian ophthalmia, as well as more common diseases like tetanus, scurvy or venereal diseases. The main medical works that cover this period and its pathologies are skimmed.

  16. A campaign strategy for your career.

    Science.gov (United States)

    Clark, Dorie

    2012-11-01

    Organizations are inherently political, and pretending they're not is just plain impractical. But strategizing like a politician to advance your career doesn't have to mean compromising your integrity. You can craft a campaign plan that actually gets results without making you feel soiled. So argues Clark, who has worked with top-tier politicians and business executives as they strive to achieve their goals. She recommends that in business, as in politics, aspiring leaders choose their career milestones from the get-go and plan precisely what reaching each one will demand. That means taking inventory of the skills you'll need to acquire and figuring out exactly where and how you'll develop them. The best career planners work backward on the calendar: They start with the end points and carefully mark, in reverse, all the steps along the way. Then they set out on the course, identifying influential people whose favor they need to win and getting specific about how to garner it. They use power maps to home in on the most influential individuals and groups, and they aren't shy about courting votes. "Being political" still sounds negative to many people in business, but learning how to play the game doesn't have to be a Machiavellian endeavor. Indeed, harming people in the process won't help you at all, but if you eschew the political process altogether, you'll only harm yourself.

  17. Advanced Fuels Campaign FY 2010 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Lori Braase

    2010-12-01

    The Fuel Cycle Research and Development (FCRD) Advanced Fuels Campaign (AFC) Accomplishment Report documents the high-level research and development results achieved in fiscal year 2010. The AFC program has been given responsibility to develop advanced fuel technologies for the Department of Energy (DOE) using a science-based approach focusing on developing a microstructural understanding of nuclear fuels and materials. The science-based approach combines theory, experiments, and multi-scale modeling and simulation aimed at a fundamental understanding of the fuel fabrication processes and fuel and clad performance under irradiation. The scope of the AFC includes evaluation and development of multiple fuel forms to support the three fuel cycle options described in the Sustainable Fuel Cycle Implementation Plan4: Once-Through Cycle, Modified-Open Cycle, and Continuous Recycle. The word “fuel” is used generically to include fuels, targets, and their associated cladding materials. This document includes a brief overview of the management and integration activities; but is primarily focused on the technical accomplishments for FY-10. Each technical section provides a high level overview of the activity, results, technical points of contact, and applicable references.

  18. 2013 Bike safety campaign: outcome and feedback

    CERN Multimedia

    HSE Unit

    2013-01-01

    From 3 to 17 June, the HSE Unit, in collaboration with the Reception and Access Control Service, led a campaign targeting CERN cyclists.   Photo: Laëtitia Wohlgemuth. In exchange for vouchers distributed by the security guards, 195 persons received a helmet and a reflective vest as well as documents on safety issues (ex: how to adjust one’s safety helmet properly; how to avoid blind spots; what is the required equipment for bikes and bike users, etc.). These persons also took part in a survey that contained questions on their cycling habits and level of knowledge on bike safety issues. It appeared that, for instance, 43% of the participants were aware that wearing a reflective vest is mandatory whenever visibility is poor (in France). 95% gave particular attention to the need to protect their heads (by assuming that wearing a helmet is either “mandatory” or “highly recommended”). The HSE Unit provided the participants with further i...

  19. Recall campaign for gas bottles and banks

    CERN Multimedia

    2015-01-01

    The previous contract with gas supplier Carbagas ended on 31 March 2015. Gas bottles and banks are not a property of CERN. According to the contract terms, they can remain on CERN sites without any extra costs until 30 September 2015.    If you are using Carbagas containers (bottles and/or banks) for gas purchased between 1 April 2010 and 31 March 2015, multiple options exist: Return them to the closest gas point. Purchase them on the following basis:     Rent them on the following basis: 12 CHF/month for bottles, 144 CHF/month for banks. The recall campaign has been going on for several months already: we would like to thank everyone who has already replied to it. If you haven’t answered yet, there is still time. If you know of unused or abandoned Carbagas containers, please don’t hesitate to contact us. Thank you i...

  20. Arduous campaign for Ryan White CARE Act.

    Science.gov (United States)

    1995-01-01

    The House version of the Ryan White CARE Act reauthorization passed the Health and Environment Subcommittee of the House Commerce Committee on June 14, 1995. The legislation now moves to the full Commerce Committee for consideration. However, a review of the measure was postponed indefinitely, some feel as a result of discussion about an expected amendment to the legislation offered by Rep. Tom Coburn (R-OK). Coburn is a major proponent for mandatory AIDS testing of newborns and wishes to amend the reauthorization to include legislation of that nature. AIDS Action has communicated concerns about the legislation to key committee members and is preparing for the possibility that restrictive amendments, infused with homophobia and with prejudice against people with HIV/AIDS, may be attached to the legislation. In the Senate, efforts continue to overcome tactics by Sen. Jesse Helms (R-NC) to hold up or block legislation S.641. Sixty-one legislators have cosponsored the bill. AIDS Action continues to mount a national campaign for letters to Senate Majority Leader Robert Dole (R-KA) to ask him to expedite the legislation.

  1. Progress of the 2012 KSTAR experimental campaign

    Science.gov (United States)

    Oh, Yeong-Kook; Kim, W. C.; Lee, S. G.; Kim, J. Y.; Yang, H. L.; Park, K. R.; Chu, Y.; Park, M. K.; Bae, Y. S.; H; K; Kim; Kwak, J. G.; Park, H.; Choe, W. H.; Chung, K. S.; Na, Y. S.; Hwang, Y. S.; in, S. Y.; Walker, M.; Mueller, D.; Park, J.; Ahn, J. W.; Sabbagh, S. A.; Zoletnik, S.

    2012-10-01

    KSTAR device has been operated with a mission to explore the advanced physics and technologies at high performance steady-state plasma that are essential for ITER and fusion reactor development. The 2012 KSTAR campaign is conducted with experimental goals to extend H-mode over 10 sec at the plasma current in the level of 0.6 ˜ 1 MA by adopting the real-time shaping control, to investigate physics issues including L- to H-mode transition and ELM mitigation, and to support various experiments proposed by domestic and international collaborators. The available heating power in 2012 is about 5.5 MW in total including 3.5 MW NBI, 1 MW ICRF, 1 MW ECH/CD, and 0.3 MW LHCD. The upgraded diagnostic systems are Thomson scattering system, BES, two ECEI, VUV spectrometer, imaging bolometer, and FIR interferometer. In this presentation, the progress of the KSTAR experiments will be described including the hardware upgrade and physics research results.

  2. What matters most in advertising campaigns? The relative effect of media expenditure and message content strategy

    NARCIS (Netherlands)

    van den Putte, B.

    2009-01-01

    Three main factors determine the effect of advertising campaigns: message content strategy, advertising expenditure and previous consumer behaviour. This study investigates the relative strength of each of these influences. Four possible campaign targets are taken into account: campaign recall, camp

  3. Ionospheric measurements during the CRISTA/MAHRSI campaign: their implications and comparison with previous campaigns

    Directory of Open Access Journals (Sweden)

    J. Laštovicka

    Full Text Available The CRISTA/MAHRSI experiment on board a space shuttle was accompanied by a broad campaign of rocket, balloon and ground-based measurements. Supporting lower ionospheric ground-based measurements were run in Europe and Eastern Asia between 1 October-30 November, 1994. Results of comparisons with long ionospheric data series together with short-term comparisons inside the interval October-November, 1994, showed that the upper middle atmosphere 
    (h = 80-100 km at middle latitudes of the Northern Hemisphere in the interval of the CRISTA/MAHRSI experiment (4-12 November, 1994 was very close to its expected climatological state. In other words, the average results of the experiment can be used as climatological data, at least for the given area/altitudes. The role of solar/geomagnetic and "meteorological" control of the lower ionosphere is investigated and compared with the results of MAP/WINE, MAC/SINE and DYANA campaigns. The effects of both solar/geomagnetic and global meteorological factors on the lower ionosphere are found to be weak during autumn 1994 compared to those in MAP/WINE and DYANA winters, and they are even slightly weaker than those in MAP/SINE summer. The comparison of the four campaigns suggests the following overall pattern: in winter the lower ionosphere at northern middle latitudes appears to be fairly well "meteorologically" controlled with a very weak solar influence. In summer, solar influence is somewhat stronger and dominates the weak "meteorological" influence, but the overall solar/meteorological control is weaker than in winter. In autumn we find the weakest overall solar/meteorological control, local effects evidently dominate.

    Key words. Ionosphere (ionosphere · atmosphere interactions; mid-latitude ionosphere

  4. The VERB campaign: applying a branding strategy in public health.

    Science.gov (United States)

    Asbury, Lori D; Wong, Faye L; Price, Simani M; Nolin, Mary Jo

    2008-06-01

    A branding strategy was an integral component of the VERB Youth Media Campaign. Branding has a long history in commercial marketing, and recently it has also been applied to public health campaigns. This article describes the process that the CDC undertook to develop a physical activity brand that would resonate with children aged 9-13 years (tweens), to launch an unknown brand nationally, to build the brand's equity, and to protect and maintain the brand's integrity. Considerations for branding other public health campaigns are also discussed.

  5. Structure versus level: A unified approach to campaign evaluation

    DEFF Research Database (Denmark)

    Scholderer, Joachim; Grunert, Klaus G.

    2001-01-01

    Based on a modified version of the theory of planned behavior (Ajzen, 1985), a general model for the evaluation of social interventions is developed. Whilst common practice defines campaign success in terms of absolute levels of the target variables, the present approach stresses changes...... in their structure. A structural equation model is outlined that allows to simultaneously test both aspects. As an example application, the 1996-1999 generic advertising campaign for fresh fish in Denmark is evaluated. Results indicate that the campaign has (a) changed the level of the target variables...

  6. Subpolitics and the Campaign against Barclays' Involvement in South Africa

    DEFF Research Database (Denmark)

    Skovgaard, Jakob

    2016-01-01

    In this article I examine the context for the British bank Barclays’ decision to disinvest from South Africa in 1986, with special attention to the impact of the Anti-Apartheid Movement’s campaign against the bank. The 18-year long campaign against Barclays – the largest bank in South Africa...... by multinational corporations may have unintended political consequences and, furthermore, that the awareness of this phenomenon has contributed to the development of corporate social responsibility. Finally, I suggest that the campaign against Barclays generated public attentiveness towards the social...

  7. The polio eradication campaign: time to shift the goal.

    Science.gov (United States)

    Baron, Emmanuel; Magone, Claire

    2014-03-01

    The social rejection of the polio eradication campaign in endemic countries challenges an assumption underlying the goal itself: the full compliance of an entire population to a public health programme. The polio campaign, which has been an extraordinary public health enterprise, is at risk of becoming irremediably unpopular if the eradication goal is pursued at all costs. The Global Polio Eradication Initiative (GPEI) should not be driven by the fear of failure, because the greatest benefit of the polio campaign is that it has demonstrated how simple, community-wide actions can contribute to a dramatic decrease in the incidence of a disease.

  8. Some Accounting Aspects regarding the Elections Campaigns in Romania

    Directory of Open Access Journals (Sweden)

    Riana Iren Radu

    2016-07-01

    Full Text Available The objective of this paper is to present the legal framework for financing the election campaigns in Romania and in the world. There are different systems of campaign finance across the world. Some of these systems rely mainly on private funds, some are based mainly on public funds, but most systems are a combination of both. In all cases a certain degree of limitations on contributions and expenditures are a standard characteristic of the campaign finance system. Limitations on contributions can be means to reduce the corruption and limitations on expenditures may be imposed to guarantee egalitarianism among the various political forces.

  9. Campaigning and contestation: Comments on politicians’ Facebook pages during the 2011 Danish general election campaign

    Directory of Open Access Journals (Sweden)

    Sander Andreas Schwartz

    2015-12-01

    Full Text Available This article is a critical study of the Facebook pages of politicians as public spheres using Dahlberg’s notion of contestation. A method is implemented inspired by qualitative content analysis and including focus groups in order to study citizen comments on eight main political candidates’ Facebook pages during the 2011 Danish election campaign. An analytical framework is presented that conceptualizes the particular platform as a dinner party, with a dinner table, a host, and the invited guests. The dinner party exhibits the interplay between these elements and how they limit the option of contesting the dominating discourse in favor of a supportive marketing logic.

  10. Conceptual Design - Polar Drive Ignition Campaign

    Energy Technology Data Exchange (ETDEWEB)

    Hansen, R

    2012-04-05

    Review (CDR) remain to be defined. In all cases, the facility modifications represent functional changes to existing systems or capabilities. The bulk of the scope yet to be identified is associated with the DPR's and MultiFM beam smoothing. Detailed development plans for these two subsystems are provided in Appendices H and I; additional discussion of subsystem requirements based on the physics of PD ignition is given in Section 3. Accordingly, LLE will work closely with LLNL to develop detailed conceptual designs for the PD-specific facility modifications, including assessments of the operational impact of implementation (e.g., changing optics for direct rather than indirect-drive illumination and swapping from a hohlraum-based ITIC to one that supports PD). Furthermore, the experimental implementation plan represents the current best understanding of the experimental campaigns required to achieve PD ignition. This plan will evolve based on the lessons learned from the National Ignition Campaign (NIC) and ongoing indirect-drive ignition experiments. The plan does not take the operational realities of the PD configuration into account; configuration planning for the proposed PD experiments is beyond the scope of this document.

  11. The National Ignition Campaign: status and progress

    Science.gov (United States)

    Moses, E. I.; Collaborators, the NIC

    2013-10-01

    The National Ignition Facility (NIF) at Lawrence Livermore National Laboratory (LLNL) has been operational since March 2009 and a variety of experiments have been completed and many more are planned in support of NIF's mission areas: national security, fundamental science, and fusion energy. NIF capabilities and infrastructure are in place to support all of its missions with nearly 60 x-ray, optical and nuclear diagnostic systems and the ability to shoot cryogenic targets and DT layered capsules. The NIF has also been qualified for the use of tritium and other special materials as well as to perform high-yield experiments and classified experiments. Implosions with record indirect-drive neutron yield of 7.5 × 1014 neutrons have been achieved. NIF, a Nd : Glass laser facility, is routinely operating at 1.6 MJ of ultraviolet (3ω) light on target with very high reliability. It recently reached its design goal of 1.8 MJ and 500 TW of 3ω light on target, and has performed target experiments with 1.9 MJ at peak powers of 410 TW. The National Ignition Campaign (NIC), an international effort with the goal of demonstrating thermonuclear burn in the laboratory, is making steady progress towards achieving ignition. Other experiments have been completed in support of high-energy science, materials equation of state, and materials strength. In all cases, records of extreme temperatures and pressures, highest neutron yield and highest energy densities have been achieved. This paper describes the unprecedented experimental capabilities of the NIF and the results achieved so far on the path towards ignition.

  12. An overview of the HIBISCUS campaign

    Directory of Open Access Journals (Sweden)

    J.-P. Pommereau

    2007-02-01

    Full Text Available HIBISCUS was a field campaign for investigating the impact of deep convection on the Tropical Tropopause Layer (TTL and the Lower Stratosphere, which took place during the Southern Hemisphere summer in February–March 2004 in the State of São Paulo, Brazil. Its objective was to provide a set of new observational data on meteorology, tracers of horizontal and vertical transport, water vapour, clouds, and chemistry in the tropical UT/LS from balloon observations at local scale over a land convective area, as well as at global scale using circumnavigating long-duration balloons. Overall, the composition of the TTL, the region between 14 and 19 km of intermediate lapse rate between the almost adiabatic upper troposphere and the stable stratosphere, appears highly variable. Tracers and ozone measurements performed at both the local and the global scale indicate a strong quasi-horizontal isentropic exchange with the lowermost mid-latitude stratosphere suggesting that the barrier associated to the tropical jet is highly permeable at these levels in summer. But the project also provides clear indications of strong episodic updraught of cold air, short-lived tracers, low ozone, humidity and ice particles across the lapse rate tropopause at about 15 km, up to 18 or 19 km at 420–440 K potential levels in the lower stratosphere, suggesting that, in contrast to oceanic convection penetrating little the stratosphere, fast daytime developing land convective systems could be a major mechanism in the troposphere-stratosphere exchange at the global scale.

    The present overview is meant to provide the background of the project, as well as overall information on the instrumental tools available, on the way they have been used within the highly convective context of the South Atlantic Convergence Zone, and a brief summary of the results, which will be detailed in several other papers of this special issue.

  13. Manus Water Isotope Investigation Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Conroy, Jessica L [University of Illinois, Urbana-Champaign; Cobb, Kim M [Georgia Institute of Technology; Noone, David [University of Colorado, Boulder

    2016-03-01

    The objective of this field campaign was to investigate climatic controls on the stable isotopic composition of water vapor, precipitation, and seawater in the western tropical Pacific. Simultaneous measurements of the stable isotopic composition of vapor and precipitation from April 28 to May 8, 2013, at the Manus Tropical Western Pacific Atmospheric Radiation Measurement site, provided several key insights into the nature of the climate signal archived in precipitation and vapor isotope ratios. We observed a large shift from lower to higher isotopic values in vapor and precipitation because of the passage of a mesoscale convective system west of the site and a transition from a regional stormy period into a more quiescent period. During the quiescent period, the stable isotopic composition of vapor and precipitation indicated the predominance of oceanic evaporation in determining the isotopic composition of boundary-layer vapor and local precipitation. There was not a consistent relationship between intra-event precipitation amount at the site and the stable isotopic composition of precipitation, thus challenging simplified assumptions about the isotopic “amount effect” in the tropics on the time scale of individual storms. However, some storms did show an amount effect, and deuterium excess values in precipitation had a significant relationship with several meteorological variables, including precipitation, temperature, relative humidity, and cloud base height across all measured storms. The direction of these relationships points to condensation controls on precipitation deuterium excess values on intra-event time scales. The relationship between simultaneous measurements of vapor and precipitation isotope ratios during precipitation events indicates the ratio of precipitation-to-vapor isotope ratios can diagnose precipitation originating from a vapor source unique from boundary-layer vapor and rain re-evaporation.

  14. Zambia Communications Support for Health Safe Love Campaign Outcome Evaluation

    Data.gov (United States)

    US Agency for International Development — The Safe Love campaign was a three-year comprehensive HIV prevention behavior change and communication (BCC) initiative implemented between June 2011 and June 2014....

  15. Special Campaign for Greater Protection of Intellectual Property Rights

    Institute of Scientific and Technical Information of China (English)

    2004-01-01

    @@ In order to achieve more substantial progress in China's IPR protection cause within a relatively short period of time, the State Council decided to launch a special IPR protection campaign across the country from September 2004 to August 2005.

  16. Theory and practice in health communication campaigns: a critical interrogation.

    Science.gov (United States)

    Dutta-Bergman, Mohan J

    2005-01-01

    In recent reviews of the body of work on health campaigns, communication scholars discussed the importance of reflective thinking about the capacity of campaigns to effect change; this reflective thinking is especially important in the realm of the increasing gaps in society between the health rich and the health poor and the increasing marginalization of the poorer sections of society. This article critically reviews 3 central theories of health communication campaigns that represent the dominant cognitive approach: theory of reasoned action, health belief model, and the extended parallel process model. After articulating the limitations of these theoretical approaches, the article summarizes new directions in theory, methodology, and application of health communication campaigns targeting marginalized populations.

  17. [Vaccination campaigns against poliomyelitis in Spain in 1963].

    Science.gov (United States)

    Rodríquez Sánchez, Juan Antonio; Seco Calvo, Jesús

    2009-01-01

    Two anti-poliomyelitic vaccination campaigns coexisted in 1963: the Salk vaccine used by the Compulsory Health Insurance and the pilot experience with the oral Sabin vaccine promoted by the Health General Office. This simultaneity of campaigns was due to the interest that both bodies had to control the Preventive Medicine in Spain. The Compulsory Sickness Insurance used the anti-polio vaccine to promote itself socially in a time when the Basic Law on Social Security was being developed. Under these circumstances, the Health General Office allegedly brought forward its vaccine campaign by using a test of an innovative oral trivalent vaccine in the province of León, something which was hidden to the public. The Health General Office's claim of competence in prevention and the need of a massive response to a voluntary vaccine led to a singular advertising campaign with old messages in innovative means of communication.

  18. "Let's Move" campaign: applying the extended parallel process model.

    Science.gov (United States)

    Batchelder, Alicia; Matusitz, Jonathan

    2014-01-01

    This article examines Michelle Obama's health campaign, "Let's Move," through the lens of the extended parallel process model (EPPM). "Let's Move" aims to reduce the childhood obesity epidemic in the United States. Developed by Kim Witte, EPPM rests on the premise that people's attitudes can be changed when fear is exploited as a factor of persuasion. Fear appeals work best (a) when a person feels a concern about the issue or situation, and (b) when he or she believes to have the capability of dealing with that issue or situation. Overall, the analysis found that "Let's Move" is based on past health campaigns that have been successful. An important element of the campaign is the use of fear appeals (as it is postulated by EPPM). For example, part of the campaign's strategies is to explain the severity of the diseases associated with obesity. By looking at the steps of EPPM, readers can also understand the strengths and weaknesses of "Let's Move."

  19. Variability monitoring of OB stars during the Mons campaign

    CERN Document Server

    Morel, T; Eversberg, T; Alves, F; Arnold, W; Bergmann, T; Viegas, N G Correia; Fahed, R; Fernando, A; Carreira, L F Gouveia; Hunger, T; Knapen, J H; Leadbeater, R; Dias, F Marques; Moffat, A F J; Reinecke, N; Ribeiro, J; Romeo, N; Gallego, J Sanchez; Santos, E M dos; Schanne, L; Stahl, O; Stober, Ba; Stober, Be; Vollmann, K; Corcoran, M F; Dougherty, S M; Hamaguchi, K; Pittard, J M; Pollock, A M T; Williams, P M

    2010-01-01

    We present preliminary results of a 3-month campaign carried out in the framework of the Mons project, where time-resolved Halpha observations are used to study the wind and circumstellar properties of a number of OB stars.

  20. The Volunteers for Stevenson in the 1952 Campaign.

    Science.gov (United States)

    Slaybaugh, Douglas

    1985-01-01

    The limits of amateurism in the Stevenson campaign for the U.S. presidency in 1952 are examined. Both Stevenson and his volunteers lacked political and organizational skills and thus failed to win over wealthy contributors and powerful politicians. (RM)

  1. The CAWSES Global Observing Campaign on Tides: Current Status

    Science.gov (United States)

    Ward, W. E.; Gerding, M.; Goncharenko, L.; Keckhut, P.; Marsh, D.; Oberheide, J.; Rao, D. N.; Scheer, .; Singer, W.

    2007-05-01

    The CAWSES Global Tidal Campaign was initiated to encourage collaboration between satellite and ground based observations and to identify features in various observation types consistent with specific components. This project is one of several sponsored under Theme 3, Atmospheric Coupling Processes, of the international Climate and Weather of the Sun Earth System program (CAWSES, a SCOSTEP sponsored program). The overall goal of the campaign is to provide global data sets for several concentrated time periods over the next few years which includes coordinated ground-based and satellite measurements and modeling efforts. To unambiguously resolve the tidal components present in the Earth's atmosphere requires spatial and temporal sampling sufficient to resolve wavenumbers up to at least 5 and periods down to 4.8 hours every two to three days. Neither satellite or ground based observations on their own are capable of achieving these goals. Interpretation of tidal signatures in different observables (for example wind and temperature) is complicated by the fact the the associated latitudinal structures are typically different. A global network is required to allow these structures to be examined. Three campaign periods have been sceduled to date. The first tidal campaign took place from September 1 to October 31, 2005 and this year two campaigns, March 1 to April 31, and June 1 to August 15 are planned. The first of these latter campaigns will concentrate on the global tidal structures during equinox and their evolution and variability during this time period. The second of these campaigns will address the tidal structures during solstice conditions. Strong hemispheric asymmetries are know to develop in the structure of the migrating diurnal tide and it is of interest to determine the form of other components. These campaigns will allow the characterization of the heating sources, tidal components (migrating and nonmigrating), and tidal effects from the surface of the

  2. A Reassessment of the SIDS Back to Sleep Campaign

    Directory of Open Access Journals (Sweden)

    Ralph Pelligra

    2005-01-01

    Full Text Available The Back to Sleep Campaign was initiated in 1994 to implement the American Academy of Pediatrics' (AAP recommendation that infants be placed in the nonprone sleeping position to reduce the risk of the Sudden Infant Death Syndrome (SIDS. This paper offers a challenge to the Back to Sleep Campaign (BTSC from two perspectives: (1 the questionable validity of SIDS mortality and risk statistics, and (2 the BTSC as human experimentation rather than as confirmed preventive therapy.

  3. [Comics for traffic education: evaluation of a traffic safety campaign].

    Science.gov (United States)

    Bonfadelli, H

    1989-01-01

    Traffic safety campaigns often are ineffective to change driving behavior because they don't reach the target group or are recognized only by people who are already interested or concerned. The evaluation of a traffic safety campaign called "Leo Lässig", addressed to young new drivers, shows that recognition and acceptance by the target group were stimulated by the age-conform means of comic-strips.

  4. Crowdfunding Campaigns Help Researchers Launch Projects and Generate Outreach

    Directory of Open Access Journals (Sweden)

    Katherine Dahlhausen

    2015-11-01

    Full Text Available Organizers of participatory research (citizen science projects can generate funds and outreach through crowdfunding. Here we provide insights from three successful science crowdfunding campaigns recently completed on Indiegogo, Experiment, and Kickstarter. Choosing a crowdfunding platform that fits the project is just the beginning; a successful campaign reflects its content, management, and marketing, and some researchers may need to acquire new skills. In addition, the growing trend of crowdfunding for science reinforces the importance of academic engagement with social media.

  5. Crowdfunding Campaigns Help Researchers Launch Projects and Generate Outreach.

    Science.gov (United States)

    Dahlhausen, Katherine; Krebs, Bethany L; Watters, Jason V; Ganz, Holly H

    2016-03-01

    Organizers of participatory research (citizen science) projects can generate funds and outreach through crowdfunding. Here we provide insights from three successful science crowdfunding campaigns recently completed on Indiegogo, Experiment, and Kickstarter. Choosing a crowdfunding platform that fits the project is just the beginning; a successful campaign reflects its content, management, and marketing, and some researchers may need to acquire new skills. In addition, the growing trend of crowdfunding for science reinforces the importance of academic engagement with social media.

  6. The role of authenticity in electoral social media campaigns

    OpenAIRE

    Grow, Gabrielle; Ward, Janelle

    2013-01-01

    textabstractAuthenticity is a popular buzzword in electoral politics: Electoral candidates and politicians are expected to be authentic in their public interactions. Since 2008, campaigning via social media has become an integral part of elections in the United States, and continues to gain importance. In such an environment, this paper presents research into the role of authenticity in electoral social media campaigns. Using Gilpin, et al.'s (2010) definition of authenticity as the theoretic...

  7. An empirical assessment of the Above the Influence advertising campaign.

    Science.gov (United States)

    Scheier, Lawrence M; Grenard, Jerry L; Holtz, Kristen D

    2011-01-01

    This study evaluated the efficacy of Above the Influence (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall intercepts from geographically dispersed regions of the country. Theoretical impetus for the campaign combines elements of the theory of reasoned action (TRA), persuasion theory, and the health belief model. A series of structural equation models were tested with four randomly drawn cross-validation samples (N = 3,000). Findings suggest that awareness of ATI is associated with greater anti-drug beliefs, fewer drug use intentions, and less marijuana use. Congruent with the TRA, changes in beliefs and intentions are intermediate steps linking campaign awareness with behavior. This study provides further evidence of positive campaign effects and may strengthen reliance on mass media health persuasion campaigns as a useful adjunct to other programs targeting youth.

  8. Example of evaluation of media campaign in traffic

    Directory of Open Access Journals (Sweden)

    Marko Divjak

    2007-06-01

    Full Text Available The paper presents an example of evaluation of the intervention EUCHIRES (EUropean public awareness campaign on the use of seat belts and CHIld REstraint Systems which was designed to promote the use of seat belts and child safety seats (CSS. It combined media campaign and project work in a few chosen Slovene kindergartens with preventive and repressive actions of the Police. The evaluation model consisted of three different approaches: (a the media campaign evaluation using a telephone poll, (b the investigation of changes in knowledge, attitudes and self-reported use of CSS in case of both kindergarten teachers and parents, and (c the observational study of the actual seat belt and CSS wearing rates on the roads. Media campaign proved effective in terms of reach, attractiveness, and recall of its message. Besides, the comparison of the effects of the combined approach (media campaign and project work with the effects of media campaign alone showed that the first approach had been more effective only in terms of educating both kindergarten teachers and parents. With changing attitudes and self-reported use of CSS, however, no major differences between approaches were detected. In addition, the results of the observation revealed the 8% increase in the number of properly restrained children being younger than 12 years during the intervention, whereas the wearing rates of other groups of passengers did not change. Critical examination of the evaluation model together with some guidelines for planning and evaluating future interventions is provided in the end.

  9. Advanced Fuels Campaign FY 2014 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Braase, Lori [Idaho National Lab. (INL), Idaho Falls, ID (United States). INL Systems Analyses; May, W. Edgar [Idaho National Lab. (INL), Idaho Falls, ID (United States). INL Systems Analyses

    2014-10-01

    The mission of the Advanced Fuels Campaign (AFC) is to perform Research, Development, and Demonstration (RD&D) activities for advanced fuel forms (including cladding) to enhance the performance and safety of the nation’s current and future reactors; enhance proliferation resistance of nuclear fuel; effectively utilize nuclear energy resources; and address the longer-term waste management challenges. This includes development of a state-of-the art Research and Development (R&D) infrastructure to support the use of a “goal-oriented science-based approach.” In support of the Fuel Cycle Research and Development (FCRD) program, AFC is responsible for developing advanced fuels technologies to support the various fuel cycle options defined in the Department of Energy (DOE) Nuclear Energy Research and Development Roadmap, Report to Congress, April 2010. AFC uses a “goal-oriented, science-based approach” aimed at a fundamental understanding of fuel and cladding fabrication methods and performance under irradiation, enabling the pursuit of multiple fuel forms for future fuel cycle options. This approach includes fundamental experiments, theory, and advanced modeling and simulation. The modeling and simulation activities for fuel performance are carried out under the Nuclear Energy Advanced Modeling and Simulation (NEAMS) program, which is closely coordinated with AFC. In this report, the word “fuel” is used generically to include fuels, targets, and their associated cladding materials. R&D of light water reactor (LWR) fuels with enhanced accident tolerance is also conducted by AFC. These fuel systems are designed to achieve significantly higher fuel and plant performance to allow operation to significantly higher burnup, and to provide enhanced safety during design basis and beyond design basis accident conditions. The overarching goal is to develop advanced nuclear fuels and materials that are robust, have high performance capability, and are more tolerant to

  10. On the impact of Twitter-based health campaigns: a cross-country analysis of movember

    NARCIS (Netherlands)

    Dwi Prasetyo, N.; Hauff, C.; Nguyen, Dong-Phuong; van den Broek, T.; Hiemstra, D.

    2015-01-01

    Health campaigns that aim to raise awareness and subsequently raise funds for research and treatment are commonplace. While many local campaigns exist, very few attract the attention of a global audience. One of those global campaigns is Movember, an annual campaign during the month of November, tha

  11. The Christian Schools Campaign: What Were Its Long-Term Consequences?

    Science.gov (United States)

    Baker, Sylvia

    2009-01-01

    This article looks at the long-term consequences of a political campaign that was influential in Britain between 1988 and 1992, the Christian Schools Campaign. The campaign was a response to the need for funding of a group of small independent Christian schools. The article brings up to date the direct outcomes of the campaign in two areas. The…

  12. CoMStOC vs. International Solar Month - Experience gained and lessons learned from SMM campaigns

    Science.gov (United States)

    Schmelz, J. T.

    1991-01-01

    The factors that should be addressed by the organizers of a solar observing campaign are outlined and described. Two recent solar observing campaigns are compared and discussed. Lessons learned from these and other campaigns involving the SMM satellite are analyzed and advice for future campaigns is offered.

  13. Targets for the National Ignition Campaign

    Science.gov (United States)

    Atherton, L. J.

    2008-05-01

    The National Ignition Facility (NIF) is a 192 beam Nd-glass laser facility presently under construction at Lawrence Livermore National Laboratory (LLNL) for performing inertial confinement fusion (ICF) and experiments studying high energy density (HED) science. When completed in 2009, NIF will be able to produce 1.8 MJ, 500 TW of ultraviolet light for target experiments that will create conditions of extreme temperatures (>108 K), pressures (10 GBar) and matter densities (>100 g/cm3). A detailed program called the National Ignition Campaign (NIC) has been developed to enable ignition experiments in 2010, with the goal of producing fusion ignition and burn of a deuterium-tritium (DT) fuel mixture in millimeter-scale target capsules. The first of the target experiments leading up to these ignition shots will begin in 2008. The targets for the NIC are both complex and precise, and are extraordinarily demanding in materials fabrication, machining, assembly, cryogenics and characterization. The DT fuel is contained in a 2-millimeter-diameter graded copper/beryllium or CH shell. The 75-μm-thick cryogenic ice DT fuel layer is formed to sub-micron uniformity at a temperature of approximately 18 Kelvin. The capsule and its fuel layer sit at the center of a gold/depleted uranium 'cocktail' hohlraum. Researchers at LLNL have teamed with colleagues at General Atomics to lead the development of the technologies, engineering design and manufacturing infrastructure necessary to produce these demanding targets. We are also collaborating with colleagues at the Laboratory for Laser Energetics (LLE) at the University of Rochester in DT layering, and at Fraunhofer in Germany in nano-crystalline diamond as an alternate ablator to Beryllium and CH. The Beryllium capsules and cocktail hohlraums are made by physical vapor deposition onto sacrificial mandrels. These coatings must have high density (low porosity), uniform microstructure, low oxygen content and low permeability. The ablator

  14. Oral cancer preventive campaigns: are we reaching the real target?

    Directory of Open Access Journals (Sweden)

    Renato Paladino Nemoto

    2015-02-01

    Full Text Available Introduction: Oral cavity malignant neoplasms have a high mortality rate. For this reason, preventive campaigns have been developed, both to educate the population and to diagnose lesions at an early stage. However, there are studies that contest the validity of these endeavors, principally because the target audience of the campaigns may not conform to the group at highest risk for oral malignancy. Objective: To describe the profile of patients who avail themselves of the preventive campaign, identify the presence of oral lesions in that population, and compare that data with the epidemiological profile of patients with oral cancer. Methods: Cross-sectional historical cohort study performed by analysis of epidemiological data of the campaign "Abra a Boca para a Saúde" collected in the years from 2008 to 2013. Results: In the years analyzed, 11,965 people were treated and 859 lesions were diagnosed, all benign. There was a female predominance (52.7%, with mean age of 44 years (±15.4 years; 26% were smokers and 29% reported alcohol consumption. It is known that the group at highest risk to develop oral cancer is 60to 70-year-old men, who are alcoholic smokers. Conclusion: The population that seeks preventive campaigns is not the main risk group for the disease. This fact explains the low number of lesions and the lack of cancer detection.

  15. Donation to disaster relief campaigns: underlying social cognitive factors exposed.

    Science.gov (United States)

    Oosterhof, Liesbeth; Heuvelman, Ard; Peters, Oscar

    2009-05-01

    A number of very serious natural disasters have put an enormous pressure on relief organizations in the last few years. The present study exposes underlying social cognitive factors for donation to relief campaigns. A causal model was constructed, based on social cognitive theory, research on attitudes, and the impact of media exposure. The aim was to expand and improve an already existing model by Cheung and Chan [Cheung, C. K., & Chan, C. M. (2000). Social-cognitive factors of donating money to charity, with special attention to an international relief organisation. Evaluation and Program Planning, 23, 241-253]. The expanded model showed a better fit. Furthermore, the expanded model explained two-thirds of the variance of the intention to donate to a disaster relief campaign. The greatest predictor of the intention to donate proved to be "Past donation to disaster relief campaigns." The factor "News exposure" was indicated to be a valuable additional factor, as it had a significant direct effect on "Awareness of a disaster relief campaign" and was the only factor that had a total effect on all other factors, including "Intention to donate to a disaster relief campaign."

  16. INFORMATION CAMPAIGNS – MEANS OF COMMUNICATION WITH CUSTOMERS

    Directory of Open Access Journals (Sweden)

    Claudia-Nicoleta Dobrescu

    2014-01-01

    Full Text Available Within a company’s activities, an important role is granted to the performance and implementation of information campaigns for the final consumers. The paper has the general objective to identify specific issues that constitute the premises for the preparation and conduct of such activities, and especially the expected results. The analysis is performed and based on a direct research among several companies, which operate in various fields, for the identification of a method of performance and implementation of information campaigns that are necessary for ensuring visibility on the reference market. The aim of the study was to identify the importance that the firms from Resita give to information campaigns addressed to a target audience. The study was carried from April to May 2013 on a sample of small, medium and large firms, which operate in trade, manufacturing and services. The questions and the discussions addressed to the public were meant to outline the specific aspects of the exact way in which the information campaigns were done for their clients, but also to underline the results obtained with the help of these campaigns.

  17. Experimental pretesting of public health campaigns: a case study.

    Science.gov (United States)

    Whittingham, Jill; Ruiter, Robert A C; Zimbile, Filippo; Kok, Gerjo

    2008-01-01

    The aim of the present study is to demonstrate the merits of evaluating new public health campaign materials in the developmental phase using an experimental design. This is referred to as experimental pretesting. In practice, most new materials are tested only after they have been distributed using nonexperimental or quasiexperimental designs. In cases where materials are pretested prior to distribution, pretesting is usually done using qualitative research methods such as focus groups. Although these methods are useful, they cannot reliably predict the effectiveness of new campaign materials in a developmental phase. Therefore, we suggest when pretesting new materials, not only qualitative research methods but also experimental research methods must be used. The present study discusses an experimental pretest study of new campaign materials intended for distribution in a national sexually transmitted infection (STI) AIDS prevention campaign in the Netherlands. The campaign material tested was the storyline of a planned television commercial on safe sex. A storyboard that consisted of drawings and text was presented to members of the target population, namely, students between the ages of 14 and 16 enrolled in vocational schools. Results showed positive effects on targeted determinants of safe sexual behavior. The advantages, practical implications, and limitations of experimental pretesting are discussed.

  18. Estimating causal effects from family planning health communication campaigns using panel data: the "your health, your wealth" campaign in Egypt.

    Directory of Open Access Journals (Sweden)

    Paul L Hutchinson

    Full Text Available BACKGROUND: Health communication campaigns - involving mass media and interpersonal communication - have long been utilized by national family planning programs to create awareness about contraceptive methods, to shift social norms related to fertility control, and to promote specific behaviors, such as the use of condoms, injectable methods or permanent sterilization. However, demonstrating the effectiveness of these campaigns is often complicated because the infeasibility of experimental designs generally yields statistically non-equivalent samples of campaign-exposed and unexposed individuals. METHODS: Using data from a panel survey of reproductive age women in Egypt, we estimate the effects of the multimedia health communication campaign "Your Health, Your Wealth" ("Sahatek Sarwetek" on precursors to contraceptive use (e.g., spousal communication, birth spacing attitudes and on modern contraceptive use. Difference-in-differences and fixed effects estimators that exploit the panel nature of the data are employed to control for both observed and unobserved heterogeneity in the sample of women who self-report recall of the messages, thereby potentially improving upon methods that make no such controls or that rely solely on cross-sectional data. FINDINGS: All of the estimators find positive effects of the "Your Health, Your Wealth" campaign on reproductive health outcomes, though the magnitudes of those effects diverge, often considerably. Difference-in-differences estimators find that exposure to the campaign increases the likelihood of spousal discussions by 14.4 percentage points (pp. (SE= .039, p<0.001 but has no effect on contraceptive use. In contrast, the fixed effects, instrumental variables estimator, controlling for unobserved heterogeneity, finds a large, statistically significant effect on modern contraceptive use (27.4 pp., SE=0.135, p=0.043. CONCLUSIONS: The difficulties of evaluating family planning communication programs may

  19. Going all-in: gender and campaign commitment

    Directory of Open Access Journals (Sweden)

    Michael G Miller

    2015-09-01

    Full Text Available Recent evidence suggests that women overcome the potential negative impact of gender stereotypes by emerging when they are stronger candidates than men. I leverage an original survey of state legislative candidates to determine whether women devote more time to their campaigns. I find that women on the whole, and those who had previously been elected to a political office in particular, invested more of their personal time into the campaign than men. This difference is driven by the fact that women are more likely to forgo employment during the election. These findings suggest that women are more likely than men to arrange their personal obligations in such a fashion that they can run stronger campaigns.

  20. Campaign contributions, lobbying and post-Katrina contracts.

    Science.gov (United States)

    Hogan, Michael J; Long, Michael A; Stretesky, Paul B

    2010-07-01

    This research explores the relationship between political campaign contributions, lobbying and post-Hurricane Katrina cleanup and reconstruction contracts. Specifically, a case-control study design is used to determine whether campaign contributions to national candidates in the 2000-04 election cycles and/or the employment of lobbyists and lobbying firms increased a company's probability of receiving a post-hurricane contract. Results indicate that both a campaign contribution dichotomous variable and the dollar amount of contributions are significantly related to whether a company received a contract, but that lobbying activity was not. These findings are discussed in the context of previous research on the politics of natural disasters, government contracting and governmental and corporate deviance.

  1. The Strategy and Implementation of the Rosetta Communication Campaign

    Science.gov (United States)

    Bauer, M.; McCaughrean, M.; Landeau-Constantin, J.

    2016-03-01

    The communication campaign for Rosetta has been the biggest success in the history of European Space Agency outreach, resulting in global awareness for the agency. The mission itself is an extraordinary operational and scientific success, but communicating only the operational and scientific firsts would likely not have brought the Rosetta orbiter and Philae lander to the attention of so many people, and would not have made the mission part of people's lives across the globe. The additional impact brought to the mission through the communication campaign was based on a strategic approach focusing on: real-time release of information with maximum transparency; direct real-time access for media and social media; adding a human dimension to the story; and communicating the risks openly in order to manage expectations. In this article we describe our overall strategy, illustrate its implementation, and provide the framework for subsequent articles in this journal highlighting specific aspects of the campaign in more detail.

  2. Buildings and Health. Educational campaign for healthy buildings. Educational material

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1994-12-31

    In recent years health and comfort problems associated with the indoor climate have come to constitute a problem in Sweden. To come to grips with this a nationwide educational campaign on Buildings and Health is being run. It is directed to those involved in planning, project design, construction and management of buildings. The objective is to convey a body of knowledge to the many occupational and professional groups in the construction sector on how to avoid indoor climate problems in homes, schools, offices and other workplaces. The campaign is being run by the Swedish National Board of Housing and Planning and the Swedish Council for Building Research, in co-operation with various organizations and companies in the construction industry, and with municipalities and authorities. The knowledge which is being disseminated through the campaign is summarized in this compendium. figs., tabs.

  3. Update of the Used Fuel Dispositon Campaign Implementation Plan

    Energy Technology Data Exchange (ETDEWEB)

    McMahon, Kevin A. [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Bragg-Sitton, Shannon [Idaho National Lab. (INL), Idaho Falls, ID (United States); Mackinnon, Robert James [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Saltzstein, Sylvia J. [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Sorenson, Ken B. [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Swift, Peter N. [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Birkholzer, Jens T. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)

    2014-10-01

    This Update to the Used Fuel Disposition Campaign Implementation Plan provides summary level detail describing how the Used Fuel Disposition Campaign (UFDC) supports achievement of the overarching mission and objectives of the Department of Energy Office of Nuclear Energy Fuel Cycle Technologies Program, building on work completed in this area since 2009. This implementation plan begins with the assumption of target dates that are set out in the January 2013 DOE Strategy for the Management and Disposal of Used Nuclear Fuel and High-Level Radioactive Waste (http://energy.gov/downloads/strategy-management-and-disposal-used-nuclearfuel- and-high-level-radioactive-waste). These target dates and goals are summarized in section III. This implementation plan will be maintained as a living document and will be updated as needed in response to available funding and progress in the Used Fuel Disposition Campaign and the Fuel Cycle Technologies Program.

  4. Update of the used fuel disposition Campaign Implementation Plan

    Energy Technology Data Exchange (ETDEWEB)

    Birkholzer, Jens [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); MacKinnon, Robert [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); McMahon, Kevin [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Saltzstein, Sylvia [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Sorenson, Ken [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States); Swift, Peter [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States)

    2014-09-01

    This Campaign Implementation Plan provides summary level detail describing how the Used Fuel Disposition Campaign (UFDC) supports achievement of the overarching mission and objectives of the Department of Energy Office of Nuclear Energy Fuel Cycle Technologies Program The implementation plan begins with the assumption of target dates that are set out in the January 2013 DOE Strategy for the Management and Disposal of Used Nuclear Fuel and High-Level Radioactive Waste (http://energy.gov/downloads/strategy-management-and-disposal-used-nuclear-fuel-and-high-level-radioactive-waste). These target dates and goals are summarized in section III. This implementation plan will be maintained as a living document and will be updated as needed in response to progress in the Used Fuel Disposition Campaign and the Fuel Cycle Technologies Program.

  5. Shortwave Hyperspectral Observations During MAGIC Final Campaign Summary

    Energy Technology Data Exchange (ETDEWEB)

    McBride, P. J. [Atmospheric Radiation Measurement, Washington, DC (United States); Marshak, A. [Atmospheric Radiation Measurement, Washington, DC (United States); Yang, W. [Atmospheric Radiation Measurement, Washington, DC (United States)

    2016-03-01

    The Marine ARM GPCI1 Investigation of Clouds (MAGIC) field campaign was initiated to improve our understanding of low-level marine clouds that have a significant influence on the Earth’s climate. The campaign was conducted using an ARM mobile facility deployed on a commercial ship traveling between Honolulu, Hawaii, and Los Angeles, California, from October 2012 to September 2013. The solar spectral flux radiometer (SSFR) was deployed on July 6, 2013, through the end of the campaign. The SSFR was calibrated and installed by Warren Gore of NASA Ames Research Center, and the data is and will be analyzed by Drs. Alexander Marshak and Weidong Yang of NASA Goddard Space Flight Center, Dr. Samuel LeBlanc of NASA Ames Research Center, Dr. Sebastian Schmidt of the University of Colorado-Boulder, and Dr. Patrick McBride of Atmospheric & Space Technology Research Associates in Boulder, Colorado.

  6. Clean Air for London (CLEARFLO) Final Campaign Summary

    Energy Technology Data Exchange (ETDEWEB)

    Worsnop, D. R. [Aerodyne Research, Inc., Billerica, MA (United States); Williams, L. R. [Aerodyne Research, Inc., Billerica, MA (United States); Herndon, S. C. [Aerodyne Research, Inc., Billerica, MA (United States); Dubey, M. [Los Alamos National Lab. (LANL), Los Alamos, NM (United States); Ng, N. L. [Georgia Inst. of Technology, Atlanta, GA (United States); Thornton, J. [Univ. of Washington, Seattle, WA (United States); Knighton, B. [Montana State Univ., Bozeman, MT (United States); Coulter, R. [Argonne National Lab. (ANL), Argonne, IL (United States); Prévôt, Ash [Paul Scherrer Inst. (PSI), Villigen (Switzerland)

    2016-03-01

    This field campaign funded the participation of scientists from seven different research groups and operated over thirty instruments during the Winter Intensive Operating Period (January-February 2012) of the Clean Air for London (ClearfLo) campaign. The campaign took place at a rural site in Detling, UK, 45 kilometers southeast of central London. The primary science questions for the ClearfLo winter IOP (intensive operational periods) were: 1) “what is the urban increment of particulate matter (PM) and other pollutants in the greater London area?” and 2) “what is the contribution of solid fuel use for home heating to wintertime PM?” An additional motivation for the Detling measurements was the question of whether coatings on black carbon particles enhance absorption.

  7. Exploring Affordances of Social Media Use in Election Campaigns

    DEFF Research Database (Denmark)

    Dyrby, Signe; Jensen, Tina Blegind

    In recent years, social media have become omnipresent and highly important for social networking and content sharing. Lately we have witnessed how also political parties adopt social media as part of their political campaign strategy. The purpose of this work-in-progress paper is to investigate...... this tendency by posing two research questions: 1) what do political parties perceive as affordances of social media use in their campaign strategy? And 2) how are these affordances reflected in the political parties’ actual actions during the campaign? To address the two questions, we conducted a qualitative...... interaction and involvement is limited by their actions as most of them do not engage with the users’ posts and comments. The tensions between perceived affordances and actual use prompt further investigation of what political parties should consider when engaging in social media activities as part...

  8. Online Political Campaigning during the 2014 Regional Elections in Poland

    Directory of Open Access Journals (Sweden)

    Paweł Baranowski

    2015-12-01

    Full Text Available This article is dedicated to the analysis and evaluation of political communication on a regional level. Without any doubt, the Internet revolution affected electoral campaigning on every level. Online campaigning before local elections is often marginalized by political scientists and other scholars researching political marketing. However, the question emerges: are the candidates aware of the possibilities that new media has brought to political communication? Content analysis of all the major online communication tools has allowed the author to analyze the patterns of using websites, official Facebook profiles and Twitter accounts of candidates during the 2014 Lower Silesian Regional assembly elections. The Lower Silesian Voivodeship is among the fastest developing regions in Poland with high Internet penetration rate. Is the Internet campaign treated as a second-class way to communicate with potential voters, or is it perceived as an opportunity to reach electorate online?

  9. Erosion at the inner wall of JET during the discharge campaign 2011–2012 in comparison with previous campaigns

    Energy Technology Data Exchange (ETDEWEB)

    Krat, S. [National Research Nuclear University “MEPhI”, Moscow Kashirskoe shosse 31, 115409 (Russian Federation); Max-Planck-Institut für Plasmaphysik, Boltzmannstr. 2, 85748 Garching (Germany); Gasparyan, Yu; Pisarev, A. [National Research Nuclear University “MEPhI”, Moscow Kashirskoe shosse 31, 115409 (Russian Federation); Bykov, I. [Fusion Plasma Physics, Royal Institute of Technology (KTH), Teknikringen 31, Stockholm 10044 (Sweden); Mayer, M., E-mail: matej.mayer@ipp.mpg.de [Max-Planck-Institut für Plasmaphysik, Boltzmannstr. 2, 85748 Garching (Germany); Saint Aubin, G. de; Balden, M. [Max-Planck-Institut für Plasmaphysik, Boltzmannstr. 2, 85748 Garching (Germany); Lungu, C.P. [NILPRP, Association EURATOM-MEdC, Bucharest (Romania); Widdowson, A. [Culham Science Centre, EURATOM/UKAEA – Fusion Association, Abingdon, Oxfordshire OX14 3DB (United Kingdom)

    2015-01-15

    The erosion of Be and W marker layers was investigated using long-term samples during the first ITER-like wall discharge campaign 2011–2012. The markers were mounted in Be coated Inconel tiles between the inner wall guard limiters (IWGL). They were analyzed using Rutherford backscattering (RBS) before and after exposure. All samples showed strong erosion. The results were compared to the data for Be and W erosion rates for the 2005–2009 and the 2001–2004 campaigns, respectively, when JET was operated with a carbon wall. In 2005–2009 Be and C samples were used, and W samples were used in 2001–2004. The mean W erosion rates and the toroidal and poloidal distributions of the W erosion were the same for the 2001–2004 and the 2011–2012 campaigns. The mean erosion rate of Be during the 2011–2012 campaign was smaller by a factor of about two compared to the 2005–2009 campaign and showed a different poloidal distribution. The mean erosion rate of the inner JET ITER-like wall was about 4–5 times smaller than the mean erosion rate of the carbon wall.

  10. Revisiting the Effect of Anthropomorphizing a Social Cause Campaign.

    Directory of Open Access Journals (Sweden)

    Lisa A Williams

    Full Text Available Recent research suggests that anthropomorphism can be harnessed as a tool to boost intentions to comply with social cause campaigns. Drawing on the human tendency to extend moral concern to entities portrayed as humanlike, it has been argued that adding personified features to a social campaign elevates anticipated guilt at failing to comply, and this subsequently boosts intentions to comply with that campaign. The present research aimed to extend extant research by disentangling the effects of emotional and non-emotional anthropomorphism, and differentiating amongst other emotional mechanisms of the anthropomorphism-compliance effect (namely, anticipated pride and anticipated regret. Experiment 1 (N = 294 compared the effectiveness of positive, negative, and emotionally-neutral anthropomorphized campaign posters for boosting campaign compliance intentions against non-anthropomorphized posters. We also measured potential mechanisms including anticipated guilt, regret, and pride. Results failed to support the anthropomorphism-compliance effect, and no changes in anticipated emotion according to anthropomorphism emerged. Experiments 2 (N = 150 and 3 (N = 196 represented further tests of the anthropomorphism-compliance effect. Despite high statistical power and efforts to closely replicate the conditions under which the anthropomorphism-compliance effect had been previously observed, no differences in compliance intention or anticipated emotion according to anthropomorphism emerged. A meta-analysis of the effects of anthropomorphism on compliance and anticipated emotion across the three experiments revealed effect size estimates that did not differ significantly from zero. The results of these three experiments suggest that the anthropomorphism-compliance effect is fragile and perhaps subject to contextual and idiographic influences. Thus, this research provides important insight and impetus for future research on the applied and theoretical

  11. Revisiting the Effect of Anthropomorphizing a Social Cause Campaign.

    Science.gov (United States)

    Williams, Lisa A; Masser, Barbara; Sun, Jessie

    2015-01-01

    Recent research suggests that anthropomorphism can be harnessed as a tool to boost intentions to comply with social cause campaigns. Drawing on the human tendency to extend moral concern to entities portrayed as humanlike, it has been argued that adding personified features to a social campaign elevates anticipated guilt at failing to comply, and this subsequently boosts intentions to comply with that campaign. The present research aimed to extend extant research by disentangling the effects of emotional and non-emotional anthropomorphism, and differentiating amongst other emotional mechanisms of the anthropomorphism-compliance effect (namely, anticipated pride and anticipated regret). Experiment 1 (N = 294) compared the effectiveness of positive, negative, and emotionally-neutral anthropomorphized campaign posters for boosting campaign compliance intentions against non-anthropomorphized posters. We also measured potential mechanisms including anticipated guilt, regret, and pride. Results failed to support the anthropomorphism-compliance effect, and no changes in anticipated emotion according to anthropomorphism emerged. Experiments 2 (N = 150) and 3 (N = 196) represented further tests of the anthropomorphism-compliance effect. Despite high statistical power and efforts to closely replicate the conditions under which the anthropomorphism-compliance effect had been previously observed, no differences in compliance intention or anticipated emotion according to anthropomorphism emerged. A meta-analysis of the effects of anthropomorphism on compliance and anticipated emotion across the three experiments revealed effect size estimates that did not differ significantly from zero. The results of these three experiments suggest that the anthropomorphism-compliance effect is fragile and perhaps subject to contextual and idiographic influences. Thus, this research provides important insight and impetus for future research on the applied and theoretical utility of

  12. Purex process operation and performance, 1970 Thoria Campaign

    Energy Technology Data Exchange (ETDEWEB)

    Jackson, R.R.; Walser, R.L. (eds.)

    1977-03-01

    The Hanford Purex Plant fulfilled a 1970 commitment to the Atomic Energy Commission to produce 360 kilograms of high purity /sup 233/U as uranyl nitrate solution. Overall plant performance during both 1970 and 1966 confirmed the suitability of Purex for processing thorium on a campaign basis. The 1970 processing campaign, including flushing operations, is discussed with particular emphasis on problem areas. Background information on the process and equipment used is also presented. The organizations and their designations described are those existing in 1970.

  13. The Surviving Sepsis Campaign: past, present and future.

    Science.gov (United States)

    Schorr, Christa A; Dellinger, R Phillip

    2014-04-01

    The Surviving Sepsis Campaign (SSC) was created in 2002 and consists of severe sepsis management guidelines and a sepsis performance improvement program. The second revision of the guidelines, published in 2013, are sponsored by 30 international scientific organizations and contain changes in recommendations for fluids and vasopressor administration. The new 3- and 6-hour sepsis 'bundles' (sets of care elements) include a software program that can be downloaded free from the Surviving Sepsis Campaign website (www.survivingsepsis.org). The traditional intensive care unit and emergency department champion-driven sepsis performance improvement program continues internationally with the kick off of a new grant-funded hospital floor sepsis performance improvement initiative.

  14. Long Campaign of BF with Overheating-Free Cooling Stave

    Institute of Scientific and Technical Information of China (English)

    CHENG Su-sen; YANG Tian-jun; CANG Da-qiang

    2003-01-01

    A basic idea of permanent lining in designing long campaign of BF was put forward. BF designer should follow a chain of thinking procedure: Cooling water-Cooling system-Refractory lining. The temperature field of BF wall and cooling stave was calculated using heat transfer model and the results were proved by a 1 000-1 200 ℃ test rig. The overheating-free cooling stave with different parameters was designed, and such a long campaign of BF (15 years) was going to put into construction.

  15. Improving the effectiveness of road safety campaigns: Current and new practices

    Directory of Open Access Journals (Sweden)

    Tamara Hoekstra

    2011-03-01

    Full Text Available The evaluation of campaigns aimed at improving road safety is still the exception rather than the rule. Because of this, ineffective campaigns and campaign techniques are allowed to continue to be utilised without question, while new methods of behaviour modification are often ignored. Therefore, the necessity and advantages of formally evaluating road safety campaign efforts are discussed. This article also describes the pros and cons of some of the more common campaign strategies and introduces a number of new methods that show a great deal of promise for the purpose of road safety campaigns. In order to infuse the field of road safety campaigning with such new insights into road user behaviour and behavioural modification, one should look beyond the confines of road safety campaign standards and learn from the knowledge gained in other disciplines such as economics and social psychology. These new insights are discussed in terms of their implications for the future of road safety campaigns.

  16. Recruiting New Teachers: Campaign Response 1988-1992. Executive Summary.

    Science.gov (United States)

    Harris, Louis

    This study evaluated the impact of a public service advertising campaign conducted for Recruiting New Teachers, Inc (RNT). The study surveyed a national sample of 2,750 individuals who called the RNT toll-free number mentioned in public service advertising and returned information about their educational background and teaching interests. The…

  17. Consumers' Perspectives on Water Issues: Directions for Educational Campaigns.

    Science.gov (United States)

    DeLorme, Denise E.; Hagen, Scott C.; Stout, I. Jack

    2003-01-01

    Explores the relationship between population growth, development, and water resources to glean insight for environmental education campaigns. Reports high awareness and moderate concern about rapid growth and development, dissatisfaction with water resource quantity and quality, and varied water management strategies among consumers. (Contains 37…

  18. Young People's Involvement in a Substance Misuse Communications Campaign

    Science.gov (United States)

    Jones, Mathew; Salmon, Debra; Orme, Judy

    2004-01-01

    There is growing emphasis in public policy on involving young people in the development of health promotion campaigns and information resources on substance misuse. To date there has been little literature that explores the level and nature young people's involvement in such initiatives. This paper reports on an evaluation of a substance misuse…

  19. Message Testing to Create Effective Health Communication Campaigns

    Science.gov (United States)

    Domigan, Juliane; Glassman, Tavis J.; Miller, Jeff; Hug, Heather; Diehr, Aaron J.

    2015-01-01

    Purpose: The purpose of this paper was to assess a health communication campaign designed to reduce distracted driving among college students within the USA. Design/methodology/approach: Utilizing central interviewing techniques, participants were asked qualitative and quantitative items soliciting feedback concerning the efficacy of the messages.…

  20. 1991 National campaign to increase safety belt usage.

    NARCIS (Netherlands)

    National Highway Traffic Safety Administration NHTSA

    1992-01-01

    The central theme of this paper is the national campaign of the USA to be conducted in 1991 and 1992, in order to reach the goal of 70 percent safety belt usage by 1992. Among other things, it is shown that visible enforcement of existing laws offers the greatest potential for achieving this goal. F

  1. Progress and Focus of the National Childhood Immunization Campaign.

    Science.gov (United States)

    Paskert, Catherine J.

    1983-01-01

    A nationwide campaign to improve and maintain immunization levels for selected preventable childhood diseases was instituted in 1977, and another program, whose goal was to eliminate indigenous measles by 1982, was instituted in 1978. Immunization levels have improved so much that attention is now focused on ways to maintain these high levels.…

  2. Cross-Language System Evaluation: The CLEF Campaigns.

    Science.gov (United States)

    Peters, Carol; Braschler, Martin

    2001-01-01

    Describes the goals of the CLEF (Cross-Language Evaluation Forum) series of evaluation campaigns for information retrieval systems operating on European languages. Examines the difficulties of organizing an activity which aims at an objective evaluation of systems running on and over a number of different languages. (Author/LRW)

  3. Managing Dog Waste: Campaign Insights from the Health Belief Model

    Science.gov (United States)

    Typhina, Eli; Yan, Changmin

    2014-01-01

    Aiming to help municipalities develop effective education and outreach campaigns to reduce stormwater pollutants, such as pet waste, this study applied the Health Belief Model (HBM) to identify perceptions of dog waste and corresponding collection behaviors from dog owners living in a small U.S. city. Results of 455 online survey responses…

  4. The role of authenticity in electoral social media campaigns

    NARCIS (Netherlands)

    G. Grow (Gabrielle); J.R. Ward (Janelle)

    2013-01-01

    textabstractAuthenticity is a popular buzzword in electoral politics: Electoral candidates and politicians are expected to be authentic in their public interactions. Since 2008, campaigning via social media has become an integral part of elections in the United States, and continues to gain importan

  5. Approach For Investigating Crowdfunding Campaigns With Platform Data

    DEFF Research Database (Denmark)

    Huhtamäki, Jukka; Lasrado, Lester; Menon, Karan

    2015-01-01

    Crowdfunding via the internet is a relatively new phenomenon in research and gaining momentum currently. While taking a data-driven approach into investigating the properties and dynamics of crowdfunding campaigns would allow the use of computational social science in investigations on crowdfundi...

  6. Functional brain imaging predicts public health campaign success.

    Science.gov (United States)

    Falk, Emily B; O'Donnell, Matthew Brook; Tompson, Steven; Gonzalez, Richard; Dal Cin, Sonya; Strecher, Victor; Cummings, Kenneth Michael; An, Lawrence

    2016-02-01

    Mass media can powerfully affect health decision-making. Pre-testing through focus groups or surveys is a standard, though inconsistent, predictor of effectiveness. Converging evidence demonstrates that activity within brain systems associated with self-related processing can predict individual behavior in response to health messages. Preliminary evidence also suggests that neural activity in small groups can forecast population-level campaign outcomes. Less is known about the psychological processes that link neural activity and population-level outcomes, or how these predictions are affected by message content. We exposed 50 smokers to antismoking messages and used their aggregated neural activity within a 'self-localizer' defined region of medial prefrontal cortex to predict the success of the same campaign messages at the population level (n = 400,000 emails). Results demonstrate that: (i) independently localized neural activity during health message exposure complements existing self-report data in predicting population-level campaign responses (model combined R(2) up to 0.65) and (ii) this relationship depends on message content-self-related neural processing predicts outcomes in response to strong negative arguments against smoking and not in response to compositionally similar neutral images. These data advance understanding of the psychological link between brain and large-scale behavior and may aid the construction of more effective media health campaigns.

  7. When the stakes are high: party competition and negative campaigning

    NARCIS (Netherlands)

    A.S. Walter; W. van der Brug; P. van Praag

    2013-01-01

    This article examines the conditions under which different kinds of parties resort to negative campaigning in three Western European countries: the Netherlands, Britain, and Germany in the period between 1980 and 2006. Data were collected for 27 parties, participating in 23 elections, yielding a tot

  8. Republican Campaign Rhetoric: Reflections of a Meaner, Tougher America.

    Science.gov (United States)

    Kelley, Colleen E.; Troester, Rod

    This essay examines some Republican communication behaviors which account in part for accusations that the use of negative strategies was unprecedented during the 1988 presidential campaign. It also explores some of the effects of those strategies on political communication behavior during the first year of the Bush Administration. It is suggested…

  9. The 2014 ALMA Long Baseline Campaign : An Overview

    NARCIS (Netherlands)

    ALMA Partnership, [Unknown; Fomalont, E. B.; Vlahakis, C.; Corder, S.; Remijan, A.; Barkats, D.; Lucas, R.; Hunter, T. R.; Brogan, C. L.; Asaki, Y.; Matsushita, S.; Dent, W. R. F.; Hills, R. E.; Phillips, N.; Richards, A. M. S.; Cox, P.; Amestica, R.; Broguiere, D.; Cotton, W.; Hales, A. S.; Hiriart, R.; Hirota, A.; Hodge, J. A.; Impellizzeri, C. M. V.; Kern, J.; Kneissl, R.; Liuzzo, E.; Marcelino, N.; Marson, R.; Mignano, A.; Nakanishi, K.; Nikolic, B.; Perez, J. E.; Pérez, L. M.; Toledo, I.; Aladro, R.; Butler, B.; Cortes, J.; Cortes, P.; Dhawan, V.; Di Francesco, J.; Espada, D.; Galarza, F.; Garcia-Appadoo, D.; Guzman-Ramirez, L.; Humphreys, E. M.; Jung, T.; Kameno, S.; Laing, R. A.; Leon, S.; Mangum, J.; Marconi, G.; Nagai, H.; Nyman, L.-A.; Radiszcz, M.; Rodón, J. A.; Sawada, T.; Takahashi, S.; Tilanus, R. P. J.; van Kempen, T.; Vila Vilaro, B.; Watson, L. C.; Wiklind, T.; Gueth, F.; Tatematsu, K.; Wootten, A.; Castro-Carrizo, A.; Chapillon, E.; Dumas, G.; de Gregorio-Monsalvo, I.; Francke, H.; Gallardo, J.; Garcia, J.; Gonzalez, S.; Hibbard, J. E.; Hill, T.; Kaminski, T.; Karim, A.; Krips, M.; Kurono, Y.; Lopez, C.; Martin, S.; Maud, L.; Morales, F.; Pietu, V.; Plarre, K.; Schieven, G.; Testi, L.; Videla, L.; Villard, E.; Whyborn, N.; Alves, F.; Andreani, P.; Avison, A.; Barta, M.; Bedosti, F.; Bendo, G. J.; Bertoldi, F.; Bethermin, M.; Biggs, A.; Boissier, J.; Brand, J.; Burkutean, S.; Casasola, V.; Conway, J.; Cortese, L.; Dabrowski, B.; Davis, T. A.; Diaz Trigo, M.; Fontani, F.; Franco-Hernandez, R.; Fuller, G.; Galvan Madrid, R.; Giannetti, A.; Ginsburg, A.; Graves, S. F.; Hatziminaoglou, E.; Hogerheijde, M.; Jachym, P.; Jimenez Serra, I.; Karlicky, M.; Klaasen, P.; Kraus, M.; Kunneriath, D.; Lagos, C.; Longmore, S.; Leurini, S.; Maercker, M.; Magnelli, B.; Marti Vidal, I.; Massardi, M.; Maury, A.; Muehle, S.; Muller, S.; Muxlow, T.; O’Gorman, E.; Paladino, R.; Petry, D.; Pineda, J.; Randall, S.; Richer, J. S.; Rossetti, A.; Rushton, A.; Rygl, K.; Sanchez Monge, A.; Schaaf, R.; Schilke, P.; Stanke, T.; Schmalzl, M.; Stoehr, F.; Urban, S.; van Kampen, E.; Vlemmings, W.; Wang, K.; Wild, W.; Yang, Y.; Iguchi, S.; Hasegawa, T.; Saito, M.; Inatani, J.; Mizuno, N.; Asayama, S.; Kosugi, G.; Morita, K.-I.; Chiba, K.; Kawashima, S.; Okumura, S. K.; Ohashi, N.; Ogasawara, R.; Sakamoto, S.; Noguchi, T.; Huang, Y.-D.; Liu, S.-Y.; Kemper, F.; Koch, P. M.; Chen, M.-T.; Chikada, Y.; Hiramatsu, M.; Iono, D.; Shimojo, M.; Komugi, S.; Kim, J.; Lyo, A.-R.; Muller, E.; Herrera, C.; Miura, R. E.; Ueda, J.; Chibueze, J.; Su, Y.-N.; Trejo-Cruz, A.; Wang, K.-S.; Kiuchi, H.; Ukita, N.; Sugimoto, M.; Kawabe, R.; Hayashi, M.; Miyama, S.; Ho, P. T. P.; Kaifu, N.; Ishiguro, M.; Beasley, A. J.; Bhatnagar, S.; Braatz, J. A., III; Brisbin, D. G.; Brunetti, N.; Carilli, C.; Crossley, J. H.; D’Addario, L.; Donovan Meyer, J. L.; Emerson, D. T.; Evans, A. S.; Fisher, P.; Golap, K.; Griffith, D. M.; Hale, A. E.; Halstead, D.; Hardy, E. J.; Hatz, M. C.; Holdaway, M.; Indebetouw, R.; Jewell, P. R.; Kepley, A. A.; Kim, D.-C.; Lacy, M. D.; Leroy, A. K.; Liszt, H. S.; Lonsdale, C. J.; Matthews, B.; McKinnon, M.; Mason, B. S.; Moellenbrock, G.; Moullet, A.; Myers, S. T.; Ott, J.; Peck, A. B.; Pisano, J.; Radford, S. J. E.; Randolph, W. T.; Rao Venkata, U.; Rawlings, M. G.; Rosen, R.; Schnee, S. L.; Scott, K. S.; Sharp, N. K.; Sheth, K.; Simon, R. S.; Tsutsumi, T.; Wood, S. J.

    2015-01-01

    A major goal of the Atacama Large Millimeter/submillimeter Array (ALMA) is to make accurate images with resolutions of tens of milliarcseconds, which at submillimeter (submm) wavelengths requires baselines up to ∼15 km. To develop and test this capability, a Long Baseline Campaign (LBC) was carried

  10. Thai Electoral Campaigning: Vote-Canvassing Networks and Hybrid Voting

    Directory of Open Access Journals (Sweden)

    Anyarat Chattharakul

    2010-01-01

    Full Text Available Based on evidence gathered through participant observation, this article illuminates the nature of vote-canvassing, previously a black box in Thai electoral studies. Offering a close-up study of the internal mechanisms of an individual Thai election campaign, this article reveals that vote-canvasser networks are underpinned by long-term dyadic relationships, both hierarchical and horizontal, between the candidate, vote-canvassers and voters. These networks continue to be the most important factor in winning elections. This article documents how candidates draw up an election campaign map and identify voters along residential lines to maximise their vote-canvassing strategy. The findings of this article challenge Anek’s 1996 concept of “two democracies”, which argues that rural voters are influenced by money, local leaders, political factions and corrupt politicians while more well-educated, urban, middle-class voters are more oriented toward the alternative policies offered by competing parties. The case study of Kom’s election campaign showed that the role of the much-vaunted middle-class voters is not decisive, even in suburban areas of Bangkok. While political marketing has grown in importance in Thai elections, it has not displaced traditional electoral practices. Thai society is, in fact, deeply fragmented and diverse – too complex to be divided in such a simplistic manner. This article suggests that rather than undergoing a linear transformation, political hybridisation is a key trend in Thai election campaigns.

  11. Wind turbine and actuator disc wake: Two experimental campaigns

    NARCIS (Netherlands)

    Lignarolo, L.; Ragni, D.; Simao Ferreira, C.J.; van Bussel, G.J.W.

    2015-01-01

    The present paper is the summary of 3 years of research on the wake aerodynamics of horizontal axis wind turbine at Delft University of Technology, the Netherlands. In particular, the main results and the conclusions of two experimental campaigns are collected. The underlying research question is: h

  12. Political Campaign Debating: A Selected, Annotated Bibliography. Second Edition.

    Science.gov (United States)

    Ritter, Kurt; Hellweg, Susan A.

    This 44-item bibliography, limited to the television era of American politics, is intended to assist teachers of debate, argumentation, and political communication; researchers of campaign debates; and debate sponsors and participants. Scholarly books and monographs; public affairs books, monographs and papers; academic articles and chapters from…

  13. Political Candidate Campaign Advertising: A Selected Review of the Literature.

    Science.gov (United States)

    Hellweg, Susan A.

    This paper provides a selected review of political candidate campaign advertising studies from the political science, mass communication, advertising, and political communication literature. The paper examines the literature in terms of research pertaining to (1) candidate advertising content (commercials for male versus female candidates and for…

  14. The Bolund experiment - design of measurement campaign using CFD

    DEFF Research Database (Denmark)

    Bechmann, Andreas; Johansen, Jeppe; Sørensen, Niels N.

    the upcoming measurement campaign. The simulation results are used for estimating rational positions of measuring masts and instrumentation. A total of ten measuring masts are proposed consisting of two 16 m masts, six 9 m masts and two 5 m masts. The masts are instrumented with 12 cup anemometers for mean...

  15. Women’s Cloth-Making Campaign in Shanxi(2)

    Institute of Scientific and Technical Information of China (English)

    1997-01-01

    THE cloth-making campaign carried out by the Eighth Route Army and the local people in Shanxi helped pulp them through a tough situation and win the victory of the War of Resistance Against Japan (1937-1945). In the remote hills where both industrial and agricultural development was slow-

  16. The STAR Grants Contribution to the SOAS Campaign

    Science.gov (United States)

    The Southern Oxidant and Aerosol Study (SOAS) is a community-led field campaign that was part of the Southeast Atmosphere Study (SAS). As one of the largest field studies in decades to characterize air quality in the Southeastern United States, SAS is a collaborative project invo...

  17. Monitoring speed before and during a speed publicity campaign.

    Science.gov (United States)

    van Schagen, Ingrid; Commandeur, Jacques J F; Goldenbeld, Charles; Stipdonk, Henk

    2016-12-01

    Driving speeds were monitored during a period of 16 weeks encompassing different stages of an anti-speeding campaign in the Netherlands. This campaign targeted speed limit violations in built-up areas. The observation periods differed in terms of intensity and media used for the campaign. Small road-side radars, mounted in light poles, were used and registered the speeds on 20 locations in built-up areas. Speeds of over 10 million vehicles were measured. Ten locations had a posted speed limit of 50km/h; the other ten had a posted speed limit of 30km/h. Posters were placed at half of each group of locations to remind drivers of the speed limit. The average speed on the 50km/h roads was 46.2km/h, and 36.1km/h on the 30km/h roads. The average proportions of vehicles exceeding the speed limit were 33.3% and 70.1% respectively. For the 30km/h roads, the data shows differences in speed and speeding behaviour between the six distinguished observation periods, but overall these differences cannot be logically linked to the contents of the phases and, hence, cannot be explained as an effect of the campaign. The only exception was an effect of local speed limit reminders on the 30km/h roads. This effect, however, was temporary and had disappeared within a week.

  18. Two Birds with One Myth-Debunking Campaign

    Science.gov (United States)

    LaCaille, Rick A.

    2015-01-01

    Misconceptions of psychological phenomena are widespread and often not easily eliminated--even among students completing college-level psychology courses. As part of a research methods psychology course, students developed public-service-announcement-style posters as part of a psychology myth-debunking campaign and presented these to students…

  19. POLITICAL COMMUNICATION DURING THE 2014 PRESIDENTIAL CAMPAIGN: ONLINE MEDIA COVERAGE

    Directory of Open Access Journals (Sweden)

    Cristina Cîrtiţă-Buzoianu

    2016-02-01

    Full Text Available The election campaign has lately become a real challenge where all the political actors display their skills, the communication ones, but also those related to the electoral marketing and public relations which play a vital role in creating the image of a particular candidate. The interest that the public manifest towards the presidential debates, as well as towards all the means of political communication used by the actors involved represents a reference point in the construction of an election campaign. Our paper aims to achieve a quantitative analysis of the communicational messages sent during the 2014 presidential campaign in the online media. In this respect, we are going to conduct a media monitoring on two central newspapers, namely “Evenimentul Zilei” (“Daily Event” and “Jurnalul Național” (“National Journal”, to track the online media visibility of the political communication starting from several indicators predefined in order to measure the efficiency of the political communication. Thus, our approach considers the influence of political communication in the election campaign as it appears in the online press in Romania.

  20. Donation to disaster relief campaigns: underlying social cognitive factors exposed

    NARCIS (Netherlands)

    Oosterhof, Liesbeth; Heuvelman, Ard; Peters, Oscar

    2009-01-01

    number of very serious natural disasters have put an enormous pressure on relief organizations in the last few years. The present study exposes underlying social cognitive factors for donation to relief campaigns. A causal model was constructed, based on social cognitive theory, research on attitude

  1. No Middle Ground: A Personal View of the Tenure Campaign.

    Science.gov (United States)

    Osumi, M. Dick

    1990-01-01

    Describes the campaign for tenure for an Asian Pacific American university professor, D. Nakanishi, within a historical context. Includes discussions of Asian Americans' and Pacific Americans' experience of discrimination since the 1900s, civil rights struggles in the 1970s and 1980s, and the history and development of the "Amerasia…

  2. The Role of Gatekeepers in the Asbestos Awareness Campaign.

    Science.gov (United States)

    Freimuth, Vicki S.; Van Nevel, J. Paul

    The role of news media as gatekeepers controlling the flow of information that the public receives was explored during the 1978 Asbestos Awareness campaign conducted by the Department of Health, Education, and Welfare (HEW). In an effort to inform high risk workers and the general public about the health hazards associated with asbestos exposure,…

  3. Airborne campaigns for CryoSat prelaunch calibration and validation

    DEFF Research Database (Denmark)

    Skourup, Henriette; Hanson, Susanne; Hvidegaard, Sine Munk

    2011-01-01

    After the successful launch of CryoSat-2 in April 2010, the first direct validation campaign of the satellite is planned for spring 2011. DTU Space has been involved in ESA’s CryoSat Validation Experiment (CryoVEx) with airborne activities since 2003. To validate the prelaunch performance of the ...

  4. "War on Waste": A Public-Education Campaign.

    Science.gov (United States)

    Larson, Mark A.; Massetti-Miller, Karen L.

    As part of a statewide campaign to increase both awareness of the problem of littering and illegal dumping, and participation in recycling activities, Humboldt County, California, began a recycling and antilittering education project in 1981. Pre- and postcampaign survey data suggest that the 9-month program, relying largely on television and…

  5. Preparing for SMOS: Sea Salinity Campaigns and Results

    DEFF Research Database (Denmark)

    Søbjærg, Sten Schmidl; Balling, Jan E.; Kristensen, Steen Savstrup

    2006-01-01

    Mapping of sea surface salinity, based on L-band radiometric measurements, is presently investigated as a preparation for space missions. Special concern is on correction for effects caused by the sea surface roughness, and this paper will address two campaigns, LOSAC and CoSMOS, with the aim...

  6. [Tobacco prevention. The "smoke-free" youth campaign].

    Science.gov (United States)

    Lang, P; Strunk, M

    2010-02-01

    The sharp increase of adolescent tobacco consumption between 1990 and 2001 and the national health target "reducing tobacco consumption" were two main reasons for the increased prevention measures of the Federal Center for Health Education in promoting non-smoking among young people. This article focuses on the offers and measures of the "smoke-free" youth campaign from the Federal Center for Health Education. To promote non-smoking in adolescence, the Federal Center for Health Education started the "smoke-free" youth campaign in 2002 and has continuously expanded it through the present. The campaign is based on a goal-oriented planning process and is predominantly directed towards adolescents younger than 18 years. To achieve national effects in the target group, concerted measures ranging from mass media (television/cinema spots, advertisement), internet, and face-to-face communication--with a focus on school--were implemented. Simultaneous with the start of the "smoke-free" youth campaign in 2001, there is evidence for continuous reduction of the smoking prevalence of adolescents. The rate of smoking adolescents between 12 and 17 years decreased from 28% in 2001 to 15% in 2008, thus, reaching an all-time low.

  7. EARLINET instrument intercomparison campaigns: overview on strategy and results

    Science.gov (United States)

    Wandinger, Ulla; Freudenthaler, Volker; Baars, Holger; Amodeo, Aldo; Engelmann, Ronny; Mattis, Ina; Groß, Silke; Pappalardo, Gelsomina; Giunta, Aldo; D'Amico, Giuseppe; Chaikovsky, Anatoli; Osipenko, Fiodor; Slesar, Alexander; Nicolae, Doina; Belegante, Livio; Talianu, Camelia; Serikov, Ilya; Linné, Holger; Jansen, Friedhelm; Apituley, Arnoud; Wilson, Keith M.; de Graaf, Martin; Trickl, Thomas; Giehl, Helmut; Adam, Mariana; Comerón, Adolfo; Muñoz-Porcar, Constantino; Rocadenbosch, Francesc; Sicard, Michaël; Tomás, Sergio; Lange, Diego; Kumar, Dhiraj; Pujadas, Manuel; Molero, Francisco; Fernández, Alfonso J.; Alados-Arboledas, Lucas; Bravo-Aranda, Juan Antonio; Navas-Guzmán, Francisco; Guerrero-Rascado, Juan Luis; José Granados-Muñoz, María; Preißler, Jana; Wagner, Frank; Gausa, Michael; Grigorov, Ivan; Stoyanov, Dimitar; Iarlori, Marco; Rizi, Vincenco; Spinelli, Nicola; Boselli, Antonella; Wang, Xuan; Lo Feudo, Teresa; Perrone, Maria Rita; De Tomasi, Ferdinando; Burlizzi, Pasquale

    2016-03-01

    This paper introduces the recent European Aerosol Research Lidar Network (EARLINET) quality-assurance efforts at instrument level. Within two dedicated campaigns and five single-site intercomparison activities, 21 EARLINET systems from 18 EARLINET stations were intercompared between 2009 and 2013. A comprehensive strategy for campaign setup and data evaluation has been established. Eleven systems from nine EARLINET stations participated in the EARLINET Lidar Intercomparison 2009 (EARLI09). In this campaign, three reference systems were qualified which served as traveling standards thereafter. EARLINET systems from nine other stations have been compared against these reference systems since 2009. We present and discuss comparisons at signal and at product level from all campaigns for more than 100 individual measurement channels at the wavelengths of 355, 387, 532, and 607 nm. It is shown that in most cases, a very good agreement of the compared systems with the respective reference is obtained. Mean signal deviations in predefined height ranges are typically below ±2 %. Particle backscatter and extinction coefficients agree within ±2 × 10-4 km-1 sr-1 and ± 0.01 km-1, respectively, in most cases. For systems or channels that showed larger discrepancies, an in-depth analysis of deficiencies was performed and technical solutions and upgrades were proposed and realized. The intercomparisons have reinforced confidence in the EARLINET data quality and allowed us to draw conclusions on necessary system improvements for some instruments and to identify major challenges that need to be tackled in the future.

  8. Connecticut Children's Medical Center multi-year branding campaign.

    Science.gov (United States)

    Botvin, J

    2000-01-01

    As the only children's hospital in the state, Connecticut Children's Medical Center was challenged by the inherent complacency of parents. It met the challenge through a multi-level marketing effort which included television and radio, community outreach and strong media relations. By emphasizing the unique nature of children, the campaign affirms the need for a specialized children's health center.

  9. Teaching the Public Relations Case Studies/Campaigns Class.

    Science.gov (United States)

    Cottone, Laura Perkins

    The public relations case studies/campaigns class entails teaching students how to die and then come back to life. As students must learn to take a critical look at complex public and social issues, teachers should create an environment in which the students feel comfortable with the process of psychological reconstruction. Students must be taught…

  10. Email and political campaigning: the experience of MPs in Westminster

    Directory of Open Access Journals (Sweden)

    Nigel Jackson

    2004-04-01

    Full Text Available Traditionally individual politicians communicated directly with their constituents, but the arrival of the mass media, especially television, eroded the role of direct communication. The development of new Information Communication Technologies (ICTs is now re-opening the use of direct communication as part of post-modern campaigning (Norris 2000, with the Internet providing an alternative to media relations. The World Wide Web has attracted great interest from political commentators, but so far email has been largely ignored. Yet the Web is a pull technique, whereas the push nature of email opens up new campaigning possibilities. Downes and Mui (2000 suggest that email represents potentially a 'killer app' which might revolutionize the way MPs approach re-election. A survey of Members of Parliament (MPs Assembly Members (AMs of the Welsh Assembly and Members of the Scottish Parliament (MSPs examines whether they have grasped the opportunities email represents. The research suggests that the outbound use of email for campaigning purposes is limited to a small number of pioneers. Resources, parliamentary culture and party affiliation all shape the use of email campaigning.

  11. Programmatic research to increase the effectiveness of health communication campaigns.

    Science.gov (United States)

    Harrington, Nancy Grant; Palmgreen, Philip C; Donohew, Lewis

    2014-12-01

    This article reviews a long program of research designed to investigate ways to increase the effectiveness of televised antidrug public service announcements. The review highlights the importance of audience targeting (adolescent and young adult high sensation seekers) and message design (message sensation value) in campaign research. It also emphasizes the role of theory and evaluation in programmatic research.

  12. NIF Rugby High Foot Campaign from the design side

    Science.gov (United States)

    Leidinger, J.-P.; Callahan, D. A.; Berzak-Hopkins, L. F.; Ralph, J. E.; Amendt, P.; Hinkel, D. E.; Michel, P.; Moody, J. D.; Ross, J. S.; Rygg, J. R.; Celliers, P.; Clouët, J.-F.; Dewald, E. L.; Kaiser, P.; Khan, S.; Kritcher, A. L.; Liberatore, S.; Marion, D.; Masson-Laborde, P.-E.; Milovich, J. L.; Morice, O.; Pak, A. E.; Poujade, O.; Strozzi, D.; Hurricane, O. A.

    2016-05-01

    The NIF Rugby High Foot campaign results, with 8 shots to date, are compared with the 2D FCI2 design simulations. A special emphasis is placed on the predictive features and on those areas where some work is still required to achieve the best possible modelling of these MJ-class experiments.

  13. Search Engine Advertising Effectiveness in a Multimedia Campaign

    NARCIS (Netherlands)

    Zenetti, German; Bijmolt, Tammo H. A.; Leeflang, Peter S. H.; Klapper, Daniel

    2014-01-01

    Search engine advertising has become a multibillion-dollar business and one of the dominant forms of advertising on the Internet. This study examines the effectiveness of search engine advertising within a multimedia campaign, with explicit consideration of the interaction effects between search eng

  14. 78 FR 34109 - ``Script Your Future'' Medication Adherence Campaign

    Science.gov (United States)

    2013-06-06

    ... HUMAN SERVICES Food and Drug Administration ``Script Your Future'' Medication Adherence Campaign AGENCY... importance of medication adherence to enhance the health of Americans. Medication adherence is taking... each patient. Nearly three out of four Americans report that they do not take their medication...

  15. How campaigns enhance European issues voting during European Parliament elections

    DEFF Research Database (Denmark)

    Beach, Derek; Møller Hansen, Kasper; Larsen, Martin Vinæs

    2016-01-01

    allegiances less important and attitudes about the European project more important by informing voters of and getting them interested in European politics. In effect, we argue that the political campaign leading up to the election makes European Parliament elections less second-order. While previous studies...

  16. Eifel field operation campaign supporting Moon Mars and NEO exploration

    Science.gov (United States)

    Kamps, Oscar; Foing, Bernard H.; Offringa, Marloes

    2016-07-01

    As follow-up on the 2009 Eifel field campaign new field tests with our ExoGeoLab lander were conducted in November 2015 and February 2016. The two phase campaign was used to test the usability of a mock-up lander as test bench for experiments and its remote control in a Moon, Mars analogue environment. In a real mission such a lander could be used in a robotic or manned mission as scientific tool for scientists on Earth to do preliminary study on in-situ collected rocks. This could be useful for example for a sample return mission where scientists on Earth can determine if sample is interesting enough for a more detailed study. The prototype lander is one of the components of the ExoGeoLab project from ESA and ILEWG. Several student projects have prepared the lander for a geological field campaign in lunar and Martian analogue terrain. The lander can be divided in three sections which are used to store several components of the lander. The lower compartment can be used to store a rover or used as laboratory. The middle compartment is used for the lander computer(s), spectrometers and the associated cables. The top plate is used for a telescope which in our case is used to observe the environment around the lander and to guide astronauts during their EVA. As closest volcanic are there is chosen to do the Eifel area, Germany. Several stages of volcanism from Devon till Quaternary resulted in a variation of rocks which is analogue to volcanic rocks from Moon, Mars and other near Earth objects. Several topics we would like to test were pre-defined. Functional tests and demo were performed at European astronaut centre prior to the campaign. The latest updates with respect to the remote control were tested. The pressurised transport vehicle was equipped as remote base for (scientific) support during the campaign. The new instrument set-up were tested and some spectra were measured on collected rocks. The telescope was used to study the environment around the lander

  17. Coordinated Airborne Studies in the Tropics (CAST) Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Vaughan, Geraint [Univ. of Manchester (United Kingdom)

    2016-05-01

    The last field campaign held at the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility site on Manus Island, Papua New Guinea (PNG), was conducted in February 2014 as part of the Co-ordinated Airborne Studies in the Tropics (CAST) campaign. This campaign was a collaboration between the National Aeronautics and Space Administration (NASA), National Center for Atmospheric Research (NCAR), and the United Kingdom’s (UK) Natural Environment Research Council (NERC) to study the composition of the Tropical Tropopause Layer (TTL) and the impact of deep convection on this composition. There are three main areas of interest: i) transport of trace gases in the tropical atmosphere (especially short-lived halogenated compounds that can be lifted rapidly into the TTL, where they augment the stratospheric loading of these species); ii) formation of cirrus and its impact on the TTL; and iii) the upper-atmosphere water vapor budget. Overall, the aim was to improve understanding of the dynamical, radiative, and chemical role of the TTL. The Manus operation was a joint experiment between the Universities of Manchester and Cambridge and the UK National Centre for Atmospheric Science (NCAS). It consisted of two elements: an ozonesonde campaign to measure ozone vertical profiles through the TTL, and ground-based monitoring of ozone, halogenated hydrocarbons, and greenhouse gases to determine the composition of lower-boundary-layer air in the Warm Pool region. Thanks to the support from the ARM Climate Research Facility and the exemplary collaboration of ARM staff in the region, the campaign was very successful.

  18. Breastfeeding social marketing: lessons learned from USDA's "Loving Support" campaign.

    Science.gov (United States)

    Pérez-Escamilla, Rafael

    2012-10-01

    Social marketing involves the application of commercial marketing principles to advance the public good. Social marketing calls for much more than health communications campaigns. It involves four interrelated tasks: audience benefit, target behavior, essence (brand, relevance, positioning), and developing the "4Ps" (product, price, place, promotion) marketing mix. The ongoing U.S. Department of Agriculture "Loving Support Makes Breastfeeding Work" campaign was launched in 1997 based on social marketing principles to increase breastfeeding initiation rates and breastfeeding duration among Special Supplemental Nutrition Program for Women, Infants and Children (WIC) participants. Since then there have been improvements in breastfeeding duration in the country, and the majority of WIC women now initiate breastfeeding. Breastfeeding in public places is still not well accepted by society at large, and any and exclusive breastfeeding durations remain exceedingly low. Lessons learned from "Loving Support" and other campaigns indicate that it is important to design social marketing campaigns to target the influential societal forces (e.g., family and friends, healthcare providers, employers, formula industry, legislators) that affect women's decision and ability to breastfeed for the recommended amount of time. This will require formative research that applies the social-ecological model to different population segments, taking and identifying the right incentives to nudge more women to breastfeed for longer. Any new breastfeeding campaign needs to understand and take into account the information acquisition preferences of the target audiences. The vast majority of WIC women have mobile devices and are accessing social media. The Brazilian experience indicates that making breastfeeding the social norm can be done with a solid social marketing strategy. This is consistent with the recently released "Six Steps to Achieve Breastfeeding Goals for WIC Clinics," which identifies

  19. Social Media as a Tool for Online Advocacy Campaigns: Greenpeace Mediterranean’s Anti Genetically Engineered Food Campaign in Turkey

    Directory of Open Access Journals (Sweden)

    B. Pınar Özdemir

    2012-12-01

    Full Text Available Advocacy has been one of the main fields of study in public relations and is established amongst the main functions of public relations. The strong need of non-governmental organizations for public support in order to reach their goals locates public relations and advocacy at a central position for these organizations. Social media, which have been introduced by the further development of Internet technology, especially Web 2.0, has had a significant impact upon public relations and advocacy activities of non-governmental organizations in particular. This development also led non-governmental organizations towards online advocacy campaigns that promote active participation of supporters with more cost effective methods that can easily become widespread. The aim of this study is to place the advocacy campaigns of non-governmental organizations into the context of public relations and to discuss how social media can be utilized in online advocacy through the case study of the Yemezler! (We do not buy it! campaign by Greenpeace Mediterranean that has been significantly successful in a short period in Turkey. The Dragonfly Effect model developed by Aaker and Smith (2010 is employed as a framework in the analysis of the Yemezler! campaign.

  20. Air Quality Campaign Results from the Langley Mobile Ozone Lidar

    Science.gov (United States)

    De Young, R.; Carrion, W.; Pliutau, D.; Gano, R.

    2014-12-01

    A compact differential absorption ozone lidar (DIAL) system has been developed called the Langley Mobile Ozone Lidar (L-MOL) which can provide ozone, aerosol and cloud atmospheric profiles from a mobile trailer for ground-based atmospheric air quality campaigns. This lidar is integrated into the Tropospheric Ozone Lidar Network (TOLNet) currently made up of four other ozone lidars, three of which are mobile, across the country. The laser transmitter consist of a Coherent Evolution 30 TEM00 1-kHz diode pumped Q-switched Nd:YLF inter-cavity doubled laser pumping a Ce:LiCAF tunable UV laser. The transmitter transmits ~60 mW at two wavelengths between 280 and 293-nm for ozone and 2.5-W at 527-nm for aerosol profiling. The lidar operates at 1-kHz with 500-Hz at each 0f two UV wavelength. A fiber coupled 40-cm diameter parabolic telescope collets the backscattered return and records analog and photon counting signals. A separate 30-cm diameter telescope collects very near field returns for ozone profiles close to the surface. The lidar is capable of recording ozone profiles from 100-500-m with the very near field telescope and from 800-m to approximately 6000-m with the far field channel depending on sky background conditions. The system has been configured to enable mobile operation from a trailer which is environmentally controlled, and is towed with a truck with the objective to make the system mobile such that it can be setup at remote sites to support air quality field campaigns such as the July-August 2014 Denver, CO DISCOVER_AQ campaign. Before the lidar was deployed in the DISCOVER-AQ campaign the lidar operated for 15 hours at NASA Langley in Hampton, VA to test the ability of the system to accurately record ozone profiles. The figure below shows the results of that test. Six ozonesondes were launched during this period and show reasonable agreement with the ozone (ppbv) curtain plot. Ozone of stratospheric origin at 4-14 UTC was noted as well as local ozone

  1. Bringing climate change down to earth : science and participation in Canadian and Australian climate change campaigns

    OpenAIRE

    Padolsky, Miriam Elana

    2006-01-01

    This dissertation examines Canadian and Australian climate change campaigns as cases of science in the public sphere. I pose three interconnected research questions. What is the role of science in climate change campaigns? How is the use of science affected by the type of campaign institution: government or non-government? How does the national policy environment, particularly Canada's ratification and Australia's rejection of the Kyoto Protocol, affect the campaigns? In both Canada and Austr...

  2. How Do Online Citizens Persuade Fellow Voters? Using Twitter During the 2012 Dutch Parliamentary Election Campaign

    NARCIS (Netherlands)

    Hosch-Dayican, Bengü; Amrit, Chintan; Aarts, Kees; Dassen, Adrie

    2014-01-01

    This article explores how Twitter was used by voters to participate in electoral campaigning during the Dutch election campaign of 2012. New social media networks like Twitter are believed to be efficient tools of communication between electoral candidates and voters during electoral campaign period

  3. Leading the Campaign: Advancing Colleges and Universities. The ACE Series on Higher Education

    Science.gov (United States)

    Worth, Michael J.

    2010-01-01

    The ability to lead a campaign is essential to success for today's college or university president. And campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This book discusses fundamental campaign principles, but…

  4. The Effect of Media on Charitable Giving and Volunteering: Evidence from the "Give Five" Campaign

    Science.gov (United States)

    Yoruk, Baris K.

    2012-01-01

    Fundraising campaigns advertised via mass media are common. To what extent such campaigns affect charitable behavior is mostly unknown, however. Using giving and volunteering surveys conducted biennially from 1988 to 1996, I investigate the effect of a national fundraising campaign, "Give Five," on charitable giving and volunteering patterns. The…

  5. 5 CFR 950.102 - Scope of the Combined Federal Campaign.

    Science.gov (United States)

    2010-01-01

    ... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Scope of the Combined Federal Campaign... Campaign. (a) The CFC is the only authorized solicitation of employees in the Federal workplace on behalf of charitable organizations. A campaign may be conducted during a period, as determined by the...

  6. Impact of a measles immunisation campaign on measles admissions to a Natal hospital.

    Science.gov (United States)

    Abdool Karim, S S; Abdool Karim, Q; Chamane, M

    1991-12-07

    During May and June 1990, a national mass measles immunisation campaign was undertaken in South Africa. This study is an assessment of the impact of the campaign on measles admissions to a provincial referral hospital that has specifically designated wards for children with communicable diseases. Data from the measles ward admissions book for the 18 months before the campaign (1 January 1989-30 June 1990) and 6 months after the campaign (1 July 1990-31 December 1990) were compared. Since the campaign, the average number of measles admissions has declined by 64.4% from 87 to 31 per month (P less than 0.01). Before the campaign, 21.3% of measles patients admitted were aged 7-9 months compared with 27.6% after the campaign, highlighting the urgent need to improve the measles vaccination coverage in this age group. An analysis of the geographical source of patients showed that measles continued to occur after the campaign in most of the areas where it existed before the campaign. It is concluded that important gains have been achieved by the campaign. These will be rapidly eroded and epidemics of measles may occur if measles vaccination efforts wane and slump back to pre-campaign levels. It is important to capitalise on the momentum generated through the campaign by continuing to support efforts of existing health care services to improve and maintain high levels of measles immunisation coverage.

  7. Crime prevention and the attitude toward the criminal justice system: The effects of a multimedia campaign

    NARCIS (Netherlands)

    Kuttschreuter, Margot; Wiegman, Oene

    1998-01-01

    This study concerns the effects of a multimedia campaign regarding residential burglary and violence on the streets in The Netherlands that can be characterised as a tell-the-truth campaign. The mass media component of the campaign consists of editorials in the regional dailies, local weeklies, and

  8. Negative versus Positive Television Advertising in U.S. Presidential Campaigns, 1960-1988.

    Science.gov (United States)

    Kaid, Lynda Lee; Johnston, Anne

    1991-01-01

    Analyzes 830 television spots from 8 presidential campaigns. Shows that the "negativism" charged to the 1988 campaign is actually at the same level as the two previous campaigns. Finds that what tends to differentiate negative from positive ads is not party or incumbency but a more frequent appeal to voters' fears. (PRA)

  9. 78 FR 22516 - Notice of Request for Stakeholder Comments on Doing Business in Africa Campaign

    Science.gov (United States)

    2013-04-16

    ... International Trade Administration Notice of Request for Stakeholder Comments on Doing Business in Africa... to and commercial ties with Africa, the Doing Business in Africa campaign (DBIA campaign), to be led... through the development of a Doing Business in Africa campaign, which will also help advance the...

  10. Integrating Public Relations with Advertising: An Exercise for Students in the College Public Relations Campaigns Course

    Science.gov (United States)

    Moody, Reginald Ford

    2012-01-01

    Today's public relations (PR) campaigns courses give students the opportunity to research, analyze, plan, and, in many cases, execute a campaign for a real client. Even so, today's campaigns courses may leave students with a weak understanding of how PR can best partner with other tools in the communication mix, namely advertising. Educators may…

  11. Campaigning on the Internet: 2008 Presidential General Election Candidate Webpage

    Directory of Open Access Journals (Sweden)

    William L. Benoit

    2016-12-01

    Full Text Available The Internet is becoming an increasingly important component of political campaigns. This study employed content analysis to apply Functional Theory and Issue Ownership Theory to Obama’s and McCain’s presidential candidate webpages in the 2008 campaign. Acclaims (92% were more common than attacks (98%; defenses did not occur in this sample. Policy (82% was addressed more than character (18%. When discussing policy, these candidates addressed future plans most frequently, followed by general goals and then past deeds; on character, candidates discussed ideals, then personal qualities, and then leadership ability. This study shows that as candidates use the Internet to reach voters, their webpages conform to theoretical expectations.

  12. Electoral Campaigning in Indonesia: The Professionalization and Commercialization after 1998

    Directory of Open Access Journals (Sweden)

    Andreas Ufen

    2010-01-01

    Full Text Available According to “Western” models, there are three different stages of electioneering. In Indonesia, elements of these different stages are now combined. The result is not a comprehensive “Americanization”, but a professionalization, along with a hybridization of indigenous and foreign methods. At the beginning, the elections of 1955 were marked by a localized campaign and the absence of TV, pollsters and consultants. The long suppression of electoral politics (from 1957 until 1998 has decelerated the transition toward new forms of electioneering. Technological change, institutional reforms (especially the introduction of direct presidential and direct local elections, the general dealignment of political parties, and the extraordinary rise of pollsters and consultants have effected a professionalization and commercialization of campaigning since the fall of Suharto. Political parties are now tending to become more market-oriented.

  13. OLYMPEX Counterflow Spectrometer and Impactor Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Poellot, Michael [Univ. of North Dakota, Grand Forks, ND (United States)

    2016-07-01

    The U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility’s ARM Aerial Facility (AAF) Counterflow Spectrometer and Impactor (CSI) probe was flown on the University of North Dakota Cessna Citation research aircraft during the Olympic Mountain Experiment (OLYMPEX). The field campaign took place from November 12 through December 19, 2015, over the Olympic Mountains and coastal waters of Washington State as part of a National Aeronautics and Space Administration (NASA) Global Precipitation Measurement (GPM) validation campaign. The CSI was added to the Citation instrument suite to support the NASA Aerosol-Cloud Ecosystem (ACE) satellite program and flights of the NASA Lockheed Earth Resources (ER-2) aircraft. ACE funded extra ER-2 flights to focus on clouds that are weakly precipitating, which are also of interest to the DOE Atmospheric System Research (ASR) program.

  14. New perspectives and evidence on political communication and campaign effects.

    Science.gov (United States)

    Iyengar, S; Simon, A F

    2000-01-01

    We review recent empirical evidence that shows political campaigns are more potent than widely believed, focusing on the conceptual and methodological advances that have produced these findings. Conceptually, a broader definition of effects--that includes learning and agenda-control, as well as vote choice--characterizes contemporary research. This research also features two kinds of interactive models that are more complex than the traditional hypodermic (message-based) approach. The resonance model considers the relationship between message content and receivers' predispositions, while the strategic model highlights the interactions between competing messages. Finally, we attribute the emergence of stronger evidence in favor of campaign effects to the use of new methodologies including experimentation and content analysis, as well as the more sophisticated use of sample surveys.

  15. The OLI Radiometric Scale Realization Round Robin Measurement Campaign

    Science.gov (United States)

    Cutlip, Hansford; Cole,Jerold; Johnson, B. Carol; Maxwell, Stephen; Markham, Brian; Ong, Lawrence; Hom, Milton; Biggar, Stuart

    2011-01-01

    A round robin radiometric scale realization was performed at the Ball Aerospace Radiometric Calibration Laboratory in January/February 2011 in support of the Operational Land Imager (OLI) Program. Participants included Ball Aerospace, NIST, NASA Goddard Space Flight Center, and the University of Arizona. The eight day campaign included multiple observations of three integrating sphere sources by nine radiometers. The objective of the campaign was to validate the radiance calibration uncertainty ascribed to the integrating sphere used to calibrate the OLI instrument. The instrument level calibration source uncertainty was validated by quatnifying: (1) the long term stability of the NIST calibrated radiance artifact, (2) the responsivity scale of the Ball Aerospace transfer radiometer and (3) the operational characteristics of the large integrating sphere.

  16. A campaign with street cred to target teenagers with asthma.

    Science.gov (United States)

    Lowery, M

    Failure to use asthma medication among young people has contributed to significant levels of morbidity. This report describes an attempt to address this issue through the development of a teenage-asthma initiative focusing on an inhaler rap record. The help of Byker Grove stars, the former Newcastle United player Scott Sellars and many other famous names was enlisted to facilitate the campaign. A nine-minute pop video which has been produced in collaboration with the multidisciplinary health care team forms the campaign's centerpiece. The video is supported by karaoke version of the inhaler rap, aerobic type exercises, posters, T-shirts and baseball caps. An education quiz is used to evaluate the programme.

  17. USING SOCIAL MEDIA IN POLITICAL CAMPAIGNS. EVIDENCE FROM ROMANIA

    Directory of Open Access Journals (Sweden)

    Andra-Ioana ANDRONICIUC

    2016-05-01

    Full Text Available In this paper, we aim at gaining insight into the Romanian president’s online campaign during the 2014 elections. Although there is a growing body of literature on online political campaigns in Western democracies, little research exists on using Social Media in an emergent economy like Romania. In order to take a closer look at the president’s online communication strategy, we conducted a content analysis on the posts published on the president’s official Facebook page over the two weeks leading up to Election Day. This study is the first of this kind and it indicates that president Iohannis used close-ended messages to control the speech, while reaching out to emotion to gain users’ support.

  18. Imaging Mercury's polar deposits during MESSENGER's low-altitude campaign

    Science.gov (United States)

    Chabot, Nancy L.; Ernst, Carolyn M.; Paige, David A.; Nair, Hari; Denevi, Brett W.; Blewett, David T.; Murchie, Scott L.; Deutsch, Ariel N.; Head, James W.; Solomon, Sean C.

    2016-09-01

    Images obtained during the low-altitude campaign in the final year of the MErcury Surface, Space ENvironment, GEochemistry, and Ranging (MESSENGER) mission provide the highest-spatial-resolution views of Mercury's polar deposits. Images for distinct areas of permanent shadow within 35 north polar craters were successfully captured during the campaign. All of these regions of permanent shadow were found to have low-reflectance surfaces with well-defined boundaries. Additionally, brightness variations across the deposits correlate with variations in the biannual maximum surface temperature across the permanently shadowed regions, supporting the conclusion that multiple volatile organic compounds are contained in Mercury's polar deposits, in addition to water ice. A recent large impact event or ongoing bombardment by micrometeoroids could deliver water as well as many volatile organic compounds to Mercury. Either scenario is consistent with the distinctive reflectance properties and well-defined boundaries of Mercury's polar deposits and the presence of volatiles in all available cold traps.

  19. Papua New Guinea: multi-level awareness campaign.

    Science.gov (United States)

    1980-01-01

    The Population Awareness Campaign in Papua New Guinea has been launched as a nationwide population education effort. Provinical workshops will be held for local leaders and community groups to create an awareness of the ways in which rapid population growth interferes with development efforts. Other activities involving more specific family planning-related messages will be films, radio programs, and plays in the Pidgin language. These are all designed to air in rural areas.

  20. The Forgotten Airwar: Airpower in the Mesopotamian Campaign

    Science.gov (United States)

    2003-01-01

    Caudrons completed the mapping of Turkish positions, and allowed Major General Gorringe , GOC XII Division, to prepare for the attack. On 22 and 23 July...artillery fire was directed for the first time in the Campaign by one of the Caudrons in preparation for the attack. On 24 July Gorringe launched the...played a critical role in developing plans by both Townshend along the Tigris, and Gorringe along the Euphrates. In spite of the harsh climate and lack

  1. Seeing Stars: A GLOBE at Night Campaign Update

    Science.gov (United States)

    Walker, Constance E.; Pompea, S. M.; Sparks, R. T.; Newhouse, M.

    2012-01-01

    The emphasis in the international citizen-science, star-hunting campaign, GLOBE at Night, is in bringing awareness to the public on issues of light pollution. Light pollution threatens not only observatory sites and our "right to starlight", but can affect energy consumption, wildlife and health. GLOBE at Night has successfully reached a few 100,000 citizen-scientists. What has done in the last year to contribute to its success? • To promote the campaign via popular social media, GLOBE at Night created Facebook and Twitter pages. • Videos have been created for 4 out of 8 Dark Skies Rangers activities. • Sky brightness measurements can be submitted in real time with smart phones or tablets using the new Web application at www.globeatnight.org/webapp/. The location, date and time register automatically. • As a proto-type, an adopt-a-street program had people in Tucson take measurements every mile for the length of the street. Grid measurements canvassed the town, allowing for comparisons of light levels over time. • The increase to 2 campaigns in 2011 re-enforces these studies. In 2012, the campaign will be offered 4 times for 10 days a month: January 14-23, February 12-21, March 13-22 and April 11-20. • A new Web application (www.globeatnight.org/mapapp/) allows for mapping GLOBE at Night data points within a specified distance around a city or area of choice. The resulting maps are bookmarkable and shareable. • NOAO and Arizona Game and Fish Department started a project with GLOBE at Night data and bat telemetry to examine a dark skies corridor in Tucson where endangered bats fly. While providing these updates to the GLOBE at Night program, the presentation will highlight the education and outreach value of the program's resources and outcomes, lessons learned, successes and pitfalls in communicating awareness with the public and attracting young people to study science.

  2. Barrow Black Carbon Source and Impact Study Final Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Barrett, Tate

    2014-07-01

    The goal of the Barrow Black Carbon Source and Impact campaign was to characterize the concentration and isotopic composition of carbonaceous atmospheric particulate matter (PM) at the Atmospheric Radiation Measurement (ARM) Climate Research Facility site in Barrow, Alaska. The carbonaceous component was characterized by measuring the organic and black carbon (OC and BC) components of the total PM. To facilitate complete characterization of the PM, filter-based collections were used, including a medium volume PM2.5 sampler and a high volume PM10 sampler. Thirty-eight fine PM fractions (PM2.5) and 49 coarse (PM10) PM fractions were collected at weekly and bi-monthly intervals. The PM2.5 sampler operated with minimal maintenance during the 12 month campaign. The PM10 sampler used for the Barrow Black Carbon Source and Impact (BBCSI) study used standard Tisch “hi-vol” motors that have a known lifetime of approximately 1 month under constant use; this necessitated monthly maintenance, and it is suggested that, for future deployment in the Arctic, the motors be upgraded to industrial blowers. The BBCSI sampling campaign successfully collected and archived 87 ambient atmospheric PM samples from Barrow, Alaska, from July 2012 to June 2013. Preliminary analysis of the OC and BC concentrations has been completed. This campaign confirmed known trends of high BC lasting from the winter through to spring haze periods and low BC concentrations in the summer. However, the annual OC concentrations had a very different seasonal pattern with the highest concentrations during the summer, lowest concentrations during the fall, and increased concentrations during the winter and spring (Figure 1).

  3. Target Asteroids! Observing Campaigns for April through June 2017

    Science.gov (United States)

    Hergenrother, Carl; Hill, Dolores

    2017-04-01

    Asteroid campaigns to be conducted by the Target Asteroids! program during the April-June 2017 quarter are described. In addition to asteroids on the original Target Asteroids! list of easily accessible spacecraft targets, an effort has been made to identify other asteroids that are 1) brighter and easier to observe for small telescope users and 2) analogous to (101955) Bennu and (162173) Ryugu, targets of the OSIRIS-REx and Hayabusa-2 sample return missions.

  4. Automated System for Effective Internet Marketing Campaign (ASEIMC)

    OpenAIRE

    Kovacheva, Todorka

    2008-01-01

    The purpose of the paper is to present an automated system for realization of effective internet marketing campaign (ASEIMC). The constantly growing number of websites available online brings more problems for the contemporary enterprises to reach their potential customers. Therefore the companies have to discover novel approaches to increase their online sales. The presented ASEIMC system gives such an approach and helps small and medium enterprises to compete for customers ...

  5. Tips From Former Smokers – 2013 Campaign

    Centers for Disease Control (CDC) Podcasts

    2013-03-28

    Tim McAfee, MD, MPH, of CDC’s Office on Smoking and Health, discusses the 2013 Tips campaign, and his personal experience as a doctor treating people with diseases caused by smoking, or made worse by it. He also offers advice on how people can quit smoking.  Created: 3/28/2013 by Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion.   Date Released: 3/28/2013.

  6. Revised sampling campaigns to provide sludge for treatment process testing

    Energy Technology Data Exchange (ETDEWEB)

    PETERSEN, C.A.

    1999-02-18

    The purpose of this document is to review the impact to the sludge sampling campaigns planned for FY 1999 given the recent decision to delete any further sludge sampling in the K West Basin. Requirements for Sludge sample material for Sludge treatment process testing are reviewed. Options are discussed for obtaining the volume sample material required and an optimized plan for obtaining this sludge is summarized.

  7. Stroke risk perception among participants of a stroke awareness campaign

    OpenAIRE

    Heuschmann Peter U; Heidrich Jan; Kraywinkel Klaus; Wagner Markus; Berger Klaus

    2007-01-01

    Abstract Background Subjective risk factor perception is an important component of the motivation to change unhealthy life styles. While prior studies assessed cardiovascular risk factor knowledge, little is known about determinants of the individual perception of stroke risk. Methods Survey by mailed questionnaire among 1483 participants of a prior public stroke campaign in Germany. Participants had been informed about their individual stroke risk based on the Framingham stroke risk score. S...

  8. Asymmetric Campaigning as a Rational Choice: Planning Considerations

    Science.gov (United States)

    2006-06-01

    Maslow identified five levels: survival, safety, belonging, esteem, and self-actualization. He presented his theory as a pyramid with five layers...to be sustained by actions of the asymmetric opponent. For the media-fed frenzy over constraints and protraction to continue, the asymmetric...lot of people. The reason for this is twofold. First, the actor needs sufficient support to exist and to sustain an asymmetric campaign. Second, the

  9. The Hadia Story: Digital Storytelling in Election Campaigns

    Directory of Open Access Journals (Sweden)

    Øyvind Kalnes

    2010-06-01

    Full Text Available Digital storytelling in election campaigns is a relatively recent phenomenon, which needs to be investigated in order to enhance our understanding of changes and developments in modern political communication. This article is an analysis of how the Norwegian-Pakistani Labour politician, Hadia Tajik, has used digital storytelling to construct her political identity, and a discussion of the consequences of her experiments with this genre. The focus is on the five video stories she released during the 2009 parliamentary election campaign and the reactions they evoked on the net and in the traditional media during the same (time period.During the 2009 electoral campaign Tajik moved from being a relatively unknown politician to becoming a political household name and the only member of the new Parliament with a migrant background. The digital stories were instrumental in this development for numerous reasons, the most important probably being that they gave her prime time television coverage. Norwegian news media have in general been very concerned with Web 2.0 and Tajik’s videos were regarded as an innovative kind of political communication. The videos also functioned as an effective marketing tool on the net. As an integral part of her extensive viral network, they attracted numerous views and they were with a few exceptions met with positive reactions. This was probably due to their relatively high production values and their catch-all communication strategy that downplayed her ethnic, educational and political background and emphasized her universal human qualities.

  10. Barrow Black Carbon Source and Impact Study Final Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Barrett, Tate [Baylor Univ., Waco, TX (United States)

    2014-07-01

    The goal of the Barrow Black Carbon Source and Impact (BBCSI) Study was to characterize the concentration and isotopic composition of carbonaceous atmospheric particulate matter (PM) at the Atmospheric Radiation Measurement site in Barrow, AK. The carbonaceous component was characterized via measurement of the organic and black carbon (OC and BC) components of the total PM. To facilitate complete characterization of the particulate matter, filter-based collections were used, including a medium volume PM2.5 sampler and a high volume PM10 sampler. Thirty-eight fine (PM2.5) and 49 coarse (PM10) particulate matter fractions were collected at weekly and bi-monthly intervals. The PM2.5 sampler operated with minimal maintenance during the 12 month campaign. The PM10 sampler used for the BBCSI used standard Tisch hi-vol motors which have a known lifetime of ~1 month under constant use; this necessitated monthly maintenance and it is suggested that the motors be upgraded to industrial blowers for future deployment in the Arctic. The BBCSI sampling campaign successfully collected and archived 87 ambient atmospheric particulate matter samples from Barrow, AK from July 2012 to June 2013. Preliminary analysis of the organic and black carbon concentrations has been completed. This campaign confirmed known trends of high BC lasting from the winter through to spring haze periods and low BC concentrations in the summer.

  11. The WEBT BL Lacertae Campaign 2001 and its extension

    CERN Document Server

    Villata, M; Kurtanidze, O M; Nikolashvili, M G; Ibrahimov, M A; Papadakis, I E; Tosti, G; Hroch, F; Takalo, L O; Sillanpää, A; Hagen-Thorn, V A; Larionov, V M; Schwartz, R D; Basler, J; Brown, L F; Balonek, T J; Benítez, E; Ramírez, A; Sadun, A C; Boltwood, P; Carini, M T; Barnaby, D; Coloma, J M; Ros, J A; Dai, B Z; Xie, G Z; Mattox, J R; Rodríguez, D; Asfandiyarov, I M; Atkerson, A; Beem, J L; Bloom, S D; Chanturiya, S M; Ciprini, S; Crapanzano, S; De Diego, J A; Efimova, N V; Gardiol, D; Guerra, J C; Kahharov, B B; Kapanadze, B Z; Karttunen, H; Kato, T; Kimeridze, G N; Kudryavtseva, N A; Lainela, M; Lanteri, L; Larionova, E G; Maesano, M; Marchili, N; Massone, G; Monroe, T; Montagni, F; Nesci, R; Nilsson, K; Noble, J C; Nucciarelli, G; Ostorero, L; Papamastorakis, J; Pasanen, M; Peters, C S; Pursimo, T; Reig, P; Ryle, W; Sclavi, S; Sigua, L A; Uemura, M; Wills, W

    2004-01-01

    BL Lacertae has been the target of four observing campaigns by the Whole Earth Blazar Telescope (WEBT) collaboration. In this paper we present $UBVRI$ light curves obtained by the WEBT from 1994 to 2002, including the last, extended BL Lac 2001 campaign. A total of about 7500 optical observations performed by 31 telescopes from Japan to Mexico have been collected, to be added to the $\\sim 15600$ observations of the BL Lac Campaign 2000. All these data allow one to follow the source optical emission behaviour with unprecedented detail. The analysis of the colour indices reveals that the flux variability can be interpreted in terms of two components: longer-term variations occurring on a few-day time scale appear as mildly-chromatic events, while a strong bluer-when-brighter chromatism characterizes very fast (intraday) flares. By decoupling the two components, we quantify the degree of chromatism inferring that longer-term flux changes imply moving along a $\\sim 0.1$ bluer-when-brighter slope in the $B-R$ vers...

  12. Columnar Aerosol Optical Properties during "El Arenosillo 2004 Summer Campaign"

    Energy Technology Data Exchange (ETDEWEB)

    Prats, N.; Cachorro, V. E.; Sorribas, M.; Mogo, S.; Berjon, A.; Toledano, C.; de Frutos, A. M.; de la Rosa, J.; Laulainen, Nels S.; de la Morena, B. A.

    2008-04-14

    A detailed analysis of the microphysical and radiative columnar aerosol parameters has been carried out for data collected during the “El Arenosillo 2004” summer campaign. These data are derived from a Cimel sun-photometer, as part of the PHOTONS-AERONET network at the El Arenosillo site in south-western Spain, over the period 1 June to 31 October 2004. The aim of this campaign was to obtain a more complete set of data on aerosol microphysical, optical/radiative, and chemical properties for use in closure studies. Previous papers addressed the climatology of the AOD-alpha parameters at this site. In this paper, we focus on the characterization of the particle size distribution and associated microphysical parameters, such as volume concentration, effective radius, etc., in order to define the features and ranges of these physical parameters associated with both fine and coarse particle modes. The requirement of high AOD values for using the optical inversion technique puts significant constraints on the estimation of these parameters and, thus, necessitates great care in the analysis. As a result, only the characterizations for desert dust events are considered reliable. Moreover, summer 2004 had the most frequent desert dust intrusions, including the most intense event, ever recorded at the El Arensillo site. We summarize the results for the intensive summer campaign in terms of the range of values of the physical and optical parameters of the mixed aerosol types present in this area of Spain.

  13. Romanian Campaigns on Corporate Social Responsibility – Signs of Globalization

    Directory of Open Access Journals (Sweden)

    Monica Patrut

    2016-03-01

    Full Text Available Organizations play an important role in the development of the modern society since managers have become aware that financial profit highly depends on community involvement. The active participation of organizations in community life implies to adapt global strategies to local issues or to promote local issues at a global level. Actually this is the essence of glocalization. The means by which organizations can achieve these glocal objectives is CSR campaigns.  CSR represents an instrument used to solve diverse issues, such as: human rights, environment and climate change, education, support for vulnerable groups, sustainable development, or establishment of moral capitalism. Within the context of the ever-rising internet access of all audiences, CSR campaigns have become more visible and have capitalized on the advantages of collective intelligence, internet users’ participation and their user generated contents. The purpose of our study is to provide an insight into (1 the prominence of Romanian organizations which are the most socially responsible, (2 the domains in which Romanian organizations have invested; (3 the salience of CSR 1.0 and CSR 2.0 tools used in the promotion of CSR campaigns in Romania. 

  14. Skin and Colon Cancer Media Campaigns in Utah

    Directory of Open Access Journals (Sweden)

    Camille Broadwater

    2004-10-01

    Full Text Available The mission of the Utah Cancer Action Network is to reduce cancer incidence and mortality in Utah. Established in 2003, the network selected skin and colon cancers as the first priorities in its comprehensive plan. In its first year of operation, the network planned and implemented a cancer awareness campaign that was organized along two tracks: 1 marketing research, consisting of two telephone surveys, and 2 two advertising/awareness campaigns, one for colon cancer and one for skin cancer. The first telephone survey was conducted in January 2003 to obtain a baseline measurement of the Utah population’s knowledge, attitudes, and behaviors. The advertising campaigns were launched in April 2003, and the second telephone survey was conducted in May. In January 2003, 18% of survey respondents reported seeing or hearing skin cancer prevention or sun protection announcements; in May, this percentage increased to 76%. In January, 36% indicated they had seen, read, or heard colorectal cancer early detection announcements; in May, this percentage increased to 79%.

  15. Clustering Methods Application for Customer Segmentation to Manage Advertisement Campaign

    Directory of Open Access Journals (Sweden)

    Maciej Kutera

    2010-10-01

    Full Text Available Clustering methods are recently so advanced elaborated algorithms for large collection data analysis that they have been already included today to data mining methods. Clustering methods are nowadays larger and larger group of methods, very quickly evolving and having more and more various applications. In the article, our research concerning usefulness of clustering methods in customer segmentation to manage advertisement campaign is presented. We introduce results obtained by using four selected methods which have been chosen because their peculiarities suggested their applicability to our purposes. One of the analyzed method – k-means clustering with random selected initial cluster seeds gave very good results in customer segmentation to manage advertisement campaign and these results were presented in details in the article. In contrast one of the methods (hierarchical average linkage was found useless in customer segmentation. Further investigations concerning benefits of clustering methods in customer segmentation to manage advertisement campaign is worth continuing, particularly that finding solutions in this field can give measurable profits for marketing activity.

  16. Cost-effectiveness of a ROPS social marketing campaign.

    Science.gov (United States)

    Sorensen, J A; Jenkins, P; Bayes, B; Clark, S; May, J J

    2010-01-01

    Tractor rollovers are the most frequent cause of death in the farm community. Rollover protection structures (ROPS) can prevent the injuries and fatalities associated with these events; however, almost half of U.S. farms lack these essential devices. One promising strategy for increasing ROPS use is social marketing. The purpose of this study was to assess the costs associated with the New York ROPS Social Marketing Campaign in relation to the cost of fatalities and injuries averted as a result of the campaign to determine whether cost savings could be demonstrated in the initial years of program implementation. A total of 524 farmers who had retrofitted a tractor through the program were mailed a survey to assess the number of rollovers or close calls that occurred since ROPS installation. Responses were obtained from 382 farmers, two of whom indicated that they had a potential fatality/injury scenario since retrofitting their tractor through the program. The cost savings associated with the intervention was estimated using a decision-tree analysis adapted from Myers and Pana-Cryan with appropriate consumer price index adjustments. The data were compared to the cost of the New York ROPS Social Marketing Campaign to arrive at an associated cost-savings estimate relative to the intervention. This study indicates that a net savings will likely be demonstrated within the third year of the New York ROPS Social Marketing initiative. These data may provide evidence for researchers hoping to generate support from state and private agencies for similar initiatives.

  17. Native Generations: A campaign addressing infant mortality among American Indians and Alaska Natives in urban areas.

    Science.gov (United States)

    Rutman, Shira; Loughran, Julie; Tanner, Leah; Randall, Leslie L

    2016-01-01

    This study describes the development and evaluation of Native Generations, a campaign addressing high rates of infant mortality (IM) among American Indians and Alaska Natives (AI/ANs) in urban areas. Campaign development included reviews of literature and previous campaigns, an advisory council, and focus groups. Campaign messages are strength-based, encouraging AI/AN caregivers to utilize available Native-specific resources, including health care, support services, and programming as IM protective factors. The primary campaign material is an 11-minute video. Pilot survey data indicate the video may help increase awareness of IM and Native-specific resources, and increase connection to Native identity, culture, and community.

  18. ADVERTISING CAMPAIGN STRATEGY BASED ON THE COMMUNICATION OBJECTIVE: A CASE STUDY AT TOKOBAGUS ADVERTISING CAMPAIGNS (2011-2014

    Directory of Open Access Journals (Sweden)

    Angela Oscario

    2016-09-01

    Full Text Available Article focused on advertising as one of the most important parts of marketing communication in one of the online shop, TokoBagus. Advertising communicated a message from a certain brand to the target audience through a particular medium. The aim of this research was making advertising with a powerful message, so it was able to become a captain of consciousness that could play an important role in economic and social systems of modern society. Because of its potential power, the creative advertising workers had a big responsibility in their hands. It was not only to explore the creativity visually or verbally to a creative worker, but also, they should understand the purpose of communication, the communication strategy, and the creative strategy. In this case, TokoBagus run this in making advertisement campaign to promote its brand. The method used in this research was the qualitative method and inductive model. Data were collected through an interview, literature, and visual data. Those collected data were analyzed using a qualitative-verificative strategy and case study method. The case study was Toko Bagus advertising campaign from the year 2011 to the year 2014 when finally its name changes into OLX. It finds that the advertisements only become beautiful works of art, but it does not solve the problem of the brand. Therefore, this research is important to document the communication strategy and the creative strategy of an advertising campaign so it can be a reference for a young designers or students.

  19. Lessons learned from public health mass media campaigns: marketing health in a crowded media world.

    Science.gov (United States)

    Randolph, Whitney; Viswanath, K

    2004-01-01

    Every year, new public health mass media campaigns are launched attempting to change health behavior and improve health outcomes. These campaigns enter a crowded media environment filled with messages from competing sources. Public health practitioners have to capture not only the attention of the public amid such competition, but also motivate them to change health behaviors that are often entrenched or to initiate habits that may be new or difficult. In what ways are public health mass media campaigns now attempting to succeed in a world crowded with media messages from a myriad of sources? What are the conditions that are necessary for a media campaign to successfully alter health behaviors and alter outcomes in the long term? To what extent can the successes and failures of previous campaigns be useful in teaching important lessons to those planning campaigns in the future? In this chapter we attempt to answer these questions, drawing from recent literature on public health mass media campaigns.

  20. Thinking about "Think Again" in Canada: assessing a social marketing HIV/AIDS prevention campaign.

    Science.gov (United States)

    Lombardo, Anthony P; Léger, Yves A

    2007-06-01

    The Canadian "Think Again" social marketing HIV/AIDS prevention campaign, adapted from an American effort, encourages gay men to rethink their assumptions about their partners' HIV statuses and the risks of unsafe sex with them. To improve future efforts, existing HIV/AIDS prevention initiatives require critical reflection. While a formal evaluation of this campaign has been carried out elsewhere, here we use the campaign as a social marketing case study to illustrate its strengths and weaknesses, as a learning tool for other campaigns. After describing the campaign and its key results, we assess how it utilized central tenets of the social marketing process, such as formative research and the marketing mix. We then speak to the importance of theoretical influence in campaign design and the need to account for social-contextual factors in safer sex decision making. We conclude with a summary of the lessons learned from the assessment of this campaign.

  1. The alcohol industry's way to discipline pleasure. Prevention campaigns aimed at Danish youth

    DEFF Research Database (Denmark)

    Demant, Jakob Johan; Houborg, Esben

    2011-01-01

    ) to analyze drug prevention campaigns in Sweden. After this a more detailed analysis of how the two campaigns articulate pleasure is done. Results – Both campaigns recognize recreational motives for consuming alcohol. In both campaigns pleasure is central to the regulation of alcohol consumption among young...... people. Both campaigns aim to associate alcohol consumption with a disciplined pleasure that does not involve intoxication. In this way alcohol policy becomes a politics of pleasure. Conclusion – Alcohol prevention that aims to moderate alcohol consumption among young people by associating alcohol......Aims – To analyze how two youth alcohol prevention campaigns funded by the Danish alcohol industry articulate the relationship between alcohol, intoxication and pleasure. Design – The two campaigns are first analyzed by applying an analytical model developed by Karlsson and Bergmark (2009...

  2. Some Claims of Liman von Sanders On The Gallipoli Campaign

    Directory of Open Access Journals (Sweden)

    Sezen Kılıç

    2014-06-01

    Full Text Available The Gallipoli campaign is still a widely studied issue in Turkey and abroad. Gallipoli reminds us of t he Anafartalar hero Mustafa Kemal and the legend of the victory written by the Turkish soldiers despite all the impossibilities. It is little known that the Turkish troops were commanded by a German general Liman von Sanders, and the fact that there were a lot of German officers in his command chain should be remembered. Nevertheless, incomparable to the number of the Turkish soldiers and much less than them, there were a small number of German troops who fought and lost their lives during the GalThe Gallipoli campaign is still a widely studied issue in Turkey and abroad. Gallipoli reminds us of the Anafartalar hero Mustafa Kemal and the legend of the victory written by the Turkish soldiers despite all the impossibilities. It is little known that the Turkish troops were commanded by a German general called Liman von Sanders, and the fact that there were a lot of German officers in his command chain should be remembered. Nevertheless, incomparable to the number of the Turkish soldiers and much less than them, there were a small number of German troops who fought and lost their lives during the GalThe Gallipoli campaign is still a widely studied issue in Turkey and abroad. Gallipoli reminds us of the Anafartalar hero Mustafa Kemal and the legend of the victory written by the Turkish soldiers despite all the impossibilities. It is little known that the Turkish troops were commanded by a German general called Liman von Sanders, and the fact that there were a lot of German officers in his command chain should be remembered. Nevertheless, incomparable to the number of the Turkish soldiers and much less than them, there were a small number of German troops who fought and lost their lives during the GalThe Gallipoli campaign is still a widely studied issue in Turkey and abroad. Gallipoli reminds us of the Anafartalar hero Mustafa Kemal and the legend

  3. Persuasive appeals in road safety communication campaigns: Theoretical frameworks and practical implications from the analysis of a decade of road safety campaign materials.

    Science.gov (United States)

    Guttman, Nurit

    2015-11-01

    Communication campaigns are employed as an important tool to promote road safety practices. Researchers maintain road safety communication campaigns are more effective when their persuasive appeals, which are central to their communicative strategy, are based on explicit theoretical frameworks. This study's main objectives were to develop a detailed categorization of persuasive appeals used in road safety communication campaigns that differentiate between appeals that appear to be similar but differ conceptually, and to indicate the advantages, limitations and ethical issues associated with each type, drawing on behavior change theories. Materials from over 300 campaigns were obtained from 41 countries, mainly using road safety organizations' websites. Drawing on the literature, five types of main approaches were identified, and the analysis yielded a more detailed categorizations of appeals within these general categories. The analysis points to advantages, limitations, ethical issues and challenges in using different types of appeals. The discussion summarizes challenges in designing persuasive-appeals for road safety communication campaigns.

  4. Parsivel Disdrometer Support for MAGIC Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Kollias, Pavlos [Stony Brook Univ., NY (United States); Bartholomew, Mary Jane [Brookhaven National Lab. (BNL), Upton, NY (United States)

    2016-06-01

    In the Marine ARM GPCI Investigation of Clouds (MAGIC) field campaign, the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility’s second Mobile Facility (AMF2) was deployed on the Horizon Lines cargo ship Spirit traversing a route between Los Angeles, California and Honolulu, Hawaii for one full year. The transect for this deployment was chosen specifically because it crosses the stratocumulus-to-cumulus transition of the North-East Pacific, a region of great climatic interest and a close approximation to the transect used for several focused model intercomparison efforts. The cloud type and cover along this transect vary from low marine stratocumulus with high areal coverage near the California coast to isolated shallow cumulus with much lower areal coverage in the trade wind regime near Hawaii. The low marine stratocumulus decks, with their high albedo, exert a major influence on the shortwave radiation budget in the ocean environment, and thus provide an extremely important forcing of Earth’s climate. The trade cumulus clouds play a large role in the global surface evaporation and also in Earth’s albedo. One of the important science drivers of the MAGIC campaign was to measure the properties of clouds and precipitation, specifically cloud type, fractional coverage, base height, physical thickness, liquid water path (LWP), optical depth, and drizzle and precipitation frequency, amount, and extent. Retrievals of cloud and precipitation properties during the MAGIC campaign relied critically on the calibration of the AMF2 radar systems. For MAGIC this included the KAZR and M-WACR, both fixed zenith-pointing systems, and the 1290 MHz beam steerable wind profiler.

  5. CNES super pressure balloons upgrade for Strateole-2 campaign

    Science.gov (United States)

    Venel, Stephanie; Cocquerez, Philippe; Hertzog, Albert

    2016-07-01

    The French Space Agency, CNES, has developed, since about twelve years ago, super pressure balloons (SPB) that float on constant density (isopycnic) surfaces in the lowermost stratosphere, carrying 40 to 50 kg payloads, during typically three months. These SPB have been successfully deployed in flotilla of about 20 balloons for different scientific campaigns all over the world in different configuration sizes from 8,5 to 12 m diameter, mainly to document the chemistry and dynamics of the atmosphere, to study gravity waves, and to provide in-situ atmospheric profiles thanks to the NCAR driftsonde payload. The SPB housekeeping gondola used from 2005 to 2011 now needs to be upgraded in order to increase the flights' safety and to improve its performance with up to date equipment's. The control center will also be redesigned. These modifications take into account the experience acquired during the last SPB campaigns, mainly during CONCORDIASI, with 19 flights over Antarctica from September 2010 to January 2011. After a successful preliminary design review, the project is now conducting the detailed conception phase. This new system is developed for STRATEOLE-2, a project dedicated to the coupling processes between the troposphere and the stratosphere in the deep tropics, using several types of instruments, both for in situ and remote measurements in the atmosphere. STRATEOLE -2 includes two measurement campaigns, three years spaced to study the quasi biennial oscillation. Since the scientific payloads are fully self-standing, some technical solutions will be common with the CNES housekeeping gondola, such as the renewable power system. This paper will describe the STRATEOLE-2 project and the developments in progress for the SPB system upgrade.

  6. Lower Atmospheric Boundary Layer Experiment (LABLE) Final Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Klein, P [University of Oklahoma - School of Meteorology; Bonin, TA; Newman, JF [National Renewable Energy Laboratory; Turner, DD [National Oceanic and Atmospheric Administration; Chilson, P [University of Oklahoma; Blumberg, WG [University of Oklahoma; Mishra, S; Wainwright, CE; Carney, M [University of Oklahoma - School of Meteorology; Jacobsen, EP [University of Oklahoma; Wharton, S [Lawrence Livermore National Laboratory

    2015-11-01

    The Lower Atmospheric Boundary Layer Experiment (LABLE) included two measurement campaigns conducted at the Atmospheric Radiation Measurement (ARM) Southern Great Plains site in Oklahoma during 2012 and 2013. LABLE was designed as a multi-phase, low-cost collaboration among the University of Oklahoma, the National Severe Storms Laboratory, Lawrence Livermore National Laboratory, and the ARM program. A unique aspect was the role of graduate students in LABLE. They served as principal investigators and took the lead in designing and conducting experiments using different sampling strategies to best resolve boundary-layer phenomena.

  7. The linguistic aspect of strategic framing in modern political campaigns

    Directory of Open Access Journals (Sweden)

    Agnieszka Pluwak

    2015-11-01

    Full Text Available The linguistic aspect of strategic framing in modern political campaigns The following article describes the role of semantics in political marketing, emphasizing the mechanism of framing and perspectivising in discourse. The complexity of the framing process is discussed in the introduction, then the linguistic aspect of political framing is debated and the technique of wording formulation in political discourse analyzed. Finally, implications and conclusions for further research are presented. Examples of political framing provided within the paper are based on the analysis of contemporary public discourses.

  8. Women’s Cloth-Making Campaign in Shanxi(1)

    Institute of Scientific and Technical Information of China (English)

    1997-01-01

    THE cloth-making campaign was a great activity carried out to pull through and win the victory of the War of Resistance Against Japan (1937-1945). In the northwest of Shanxi Province, with mountains and long winters, local industry and agriculture developed slowly. Moreover, the Kuomintang and Yan Xishan’s troops feudalist rule and oppression, the warlords harassing and looting, and the Japanese aggressors’ destruction impoverished the farmers, wasted their land, and ruined their dwellings. The original small handicraft industries were almost shut-down completely. The local people lived destitute

  9. Gemini Planet Imager Calibrations, Pipeline Updates, and Campaign Data Processing

    Science.gov (United States)

    Perrin, Marshall D.; Follette, Katherine B.; Millar-Blanchaer, Max; Wang, Jason; Wolff, Schulyer; Hung, Li-Wei; Arriaga, Pauline; Savransky, Dmitry; Bailey, Vanessa P.; Bruzzone, Sebastian; Chilcote, Jeffrey K.; De Rosa, Robert J.; Draper, Zachary; Fitzgerald, Michael P.; Greenbaum, Alexandra; Ingraham, Patrick; Konopacky, Quinn M.; Macintosh, Bruce; Marchis, Franck; Marois, Christian; Maire, Jerome; Nielsen, Eric L.; Rajan, Abhijith; Rameau, Julien; Rantakyro, Fredrik; Ruffio, Jean-Baptise; Tran, Debby; Ward-Duong, Kimberly; Zalesky, Joe; GPIES Team

    2017-01-01

    In support of GPI imaging and spectroscopy of exoplanets, polarimetry of disks, and the ongoing Exoplanet Survey we continue to refine calibrations, improve data reduction methods, and develop other enhancements to the data pipeline. We summarize here the latest updates to the open-source GPI Data Reduction Pipeline, including recent improvements spectroscopic and photometric calibrations and polarimetric data processing. For the GPI Exoplanet Survey we have incorporated the GPI Data Pipeline into a larger campaign data system that provides automatic data processing including rapid PSF subtraction and contrast measurements in real time during observations and fully automated PSF subtractions using several state-of-the-art algorithms shortly after each observation completes.

  10. It's what you do! Reflections on the VERB campaign.

    Science.gov (United States)

    Wong, Faye L; Greenwell, Michael; Gates, Suzanne; Berkowitz, Judy M

    2008-06-01

    This article shares the first-hand experiences of the CDC's VERB team in planning, executing, and evaluating a campaign that used social marketing principles, which involved paid media advertising, promotions, and national and community partnerships to increase physical activity among children aged 9-13 years (tweens). VERB staff gained valuable experience in applying commercial marketing techniques to a public health issue. This article describes how marketing, partnership, and evaluation activities were implemented to reach a tween audience. In doing so, fundamental differences in marketing between public health and the private sector were revealed.

  11. Vaccination campaigns against poliomyelitis in Spain in 1963

    Directory of Open Access Journals (Sweden)

    Rodríguez Sánchez, Juan Antonio

    2009-06-01

    Full Text Available Two anti-poliomyelitic vaccination campaigns coexisted in 1963: the Salk vaccine used by the Compulsory Health Insurance and the pilot experience with the oral Sabin vaccine promoted by the Health General Office. This simultaneity of campaigns was due to the interest that both bodies had to control the Preventive Medicine in Spain. The Compulsory Sickness Insurance used the antipolio vaccine to promote itself socially in a time when the Basic Law on Social Security was being developed. Under these circumstances, the Health General Office allegedly brought forward its vaccine campaign by using a test of an innovative oral trivalent vaccine in the province of León, something which was hidden to the public. The Health General Office’s claim of competence in prevention and the need of a massive response to a voluntary vaccine led to a singular advertising campaign with old messages in innovative means of communication.

    En 1963 coexistieron en el tiempo dos campañas de vacunación antipoliomielítica: la llevada a cabo con vacuna Salk por el Seguro Obligatorio de Enfermedad y la experiencia piloto con vacuna oral Sabin que promovió la Dirección General de Sanidad. La simultaneidad obedecía a la pugna entre ambos organismos por controlar la Medicina Preventiva en España. El Seguro Obligatorio de Enfermedad utilizó la vacunación antipolio para promocionarse socialmente en unos momentos de gestación de la Ley de Bases de la Seguridad Social. En estas circunstancias, la Dirección General de Sanidad debió anticipar su campaña de vacunación mediante un ensayo de una novedosa vacuna trivalente oral en la provincia de León, aspectos que fueron ocultados a la población. La reivindicación de su competencia en la prevención y la necesidad de una respuesta masiva ante una vacunación voluntaria originaron una singular campaña publicitaria de añejos mensajes pero en novedosos medios de comunicación.

  12. The NIF x-ray spectrometer calibration campaign at Omega.

    Science.gov (United States)

    Pérez, F; Kemp, G E; Regan, S P; Barrios, M A; Pino, J; Scott, H; Ayers, S; Chen, H; Emig, J; Colvin, J D; Bedzyk, M; Shoup, M J; Agliata, A; Yaakobi, B; Marshall, F J; Hamilton, R A; Jaquez, J; Farrell, M; Nikroo, A; Fournier, K B

    2014-11-01

    The calibration campaign of the National Ignition Facility X-ray Spectrometer (NXS) was carried out at the Omega laser facility. Spherically symmetric, laser-driven, millimeter-scale x-ray sources of K-shell and L-shell emission from various mid-Z elements were designed for the 2-18 keV energy range of the NXS. The absolute spectral brightness was measured by two calibrated spectrometers. We compare the measured performance of the target design to radiation hydrodynamics simulations.

  13. Saladin and the Ayyubid Campaigns in the Maghrib

    OpenAIRE

    Baadj, Amar

    2013-01-01

    This article concerns the conquest of Libya and Tunisia by Saladin (Salah al-Din) and the Ayyubids in the 1170s and 1180s. First it presents a reconstruction of the campaigns conducted by the Ayyubid mamlūks Sharaf al-Dīn Qarāqūsh and Ibn Qarātikīn in Libya and the conflict in Ifrīqiya (Tunisia) between the Almohads and the Ayyubids based on the relevant primary sources. Then the extent to which Saladin was responsible for these military expeditions is considered and finally the issue of the ...

  14. [International guidelines of the Surviving Sepsis Campaign : update 2012].

    Science.gov (United States)

    Briegel, J; Möhnle, P

    2013-04-01

    An update of the international guidelines for therapy of sepsis was published in February 2012 by the Surviving Sepsis Campaign (SSC). The update includes a further development of the guidelines from 2004 and 2008. The guidelines are divided into three sections, sepsis-specific therapeutic measures, recommendations on general intensive care measures for sepsis and finally special features of sepsis in pediatric intensive care medicine are presented in detail. This article discusses the most important amendments in the first two sections and delving deeper into the guidelines.

  15. Marketing physical activity: lessons learned from a statewide media campaign.

    Science.gov (United States)

    Peterson, Michael; Abraham, Avron; Waterfield, Allan

    2005-10-01

    Steps taken to create, implement, and initially assess a statewide physical activity social marketing campaign targeted to 18-to 30-year-olds are presented. Included is a summary demonstration of the application of the associative group analysis in formative market research and message development. Initial postcampaign questionnaire (n = 363) results indicated that 39.1% of respondents had seen the television ad, of which 31.2% indicated they intended to be more active, and 62.5% of respondents had been exposed to either the television or outdoor media ads. Lessons learned through the social marketing process including media channel effectiveness, message development and assessment, and marketing firm relationships are provided.

  16. Transgender DeKalb: observations of an advocacy campaign.

    Science.gov (United States)

    Butler, John R

    2003-01-01

    In September 2000, the Community Members Against Discrimination (CMAD), a grassroots LGBT organization in DeKalb, Illinois, convinced their city council to add protection against discrimination on the basis of gender identity and expression. Written as an autoethnography, this essay considers the events of the campaign in terms of queer theory and the study of public argument by isolating a set of episodes that bring the reader closer to the experiences of transgender citizens who act in a public culture. The author also explores his own responsibilities as a scholar of communication, an activist, and a member of the LGBT community.

  17. A 10-year systematic review of HIV/AIDS mass communication campaigns: Have we made progress?

    Science.gov (United States)

    Noar, Seth M; Palmgreen, Philip; Chabot, Melissa; Dobransky, Nicole; Zimmerman, Rick S

    2009-01-01

    The purpose of the current study was to conduct a 10-year systematic review of HIV/AIDS mass communication campaigns focused on sexual behavior, HIV testing, or both (1998-2007) and to compare the results with the last comprehensive review of such campaigns, conducted by Myhre and Flora (2000). A comprehensive search strategy yielded 38 HIV/AIDS campaign evaluation articles published in peer-reviewed journals, representing 34 distinct campaign efforts conducted in 23 countries. The articles were coded on a variety of campaign design and evaluation dimensions by two independent coders. Results indicated that compared with the previous systematic review (1986-1998 period), campaigns increasingly have employed the following strategies: (1) targeted defined audiences developed through audience segmentation procedures; (2) designed campaign themes around behavior change (rather than knowledge change); (3) used behavioral theories; (4) achieved high message exposure; (5) used stronger research designs for outcome evaluation; and (6) included measures of behavior (or behavioral intentions) in outcome assessments. In addition, an examination of 10 campaign efforts that used more rigorous quasi-experimental designs revealed that the majority (8 of 10) demonstrated effects on behavior change or behavioral intentions. Despite these positive developments, most HIV/AIDS campaigns continue to use weak (i.e., preexperimental) outcome evaluation designs. Implications of these results for improved design, implementation, and evaluation of HIV/AIDS campaign efforts are discussed.

  18. The unique effects of environmental strategies in health promotion campaigns: a review.

    Science.gov (United States)

    Randolph, Karen A; Whitaker, Pippin; Arellano, Adriana

    2012-08-01

    Various strategies are used as tools in health promotion campaigns to increase health-related outcomes among target populations. Evaluations of these campaigns examine effects on changing people's knowledge, attitudes, and/or behaviors. Most evaluations examine the combined impact of multiple strategies. Less is known about the unique effects of particular strategies. To address this gap, we used highly systematic methods to identify and review scientifically rigorous evaluations of 18 campaigns that examined the unique effects of three sets of intervention strategies (entertainment education, law enforcement, and mass media) on changes in knowledge, attitudes, and practice with regard to various health behaviors. Results showed differences in evaluation processes based on the type of strategy used to promote campaign messages. For instance, evaluations of mass-media based campaigns were more likely to examine changes in knowledge, relative to evaluations of campaigns that used law enforcement strategies. In addition, campaign effects varied by particular strategies. Mass media-based campaigns were more likely to affect knowledge, relative to behaviors. Law enforcement and entertainment education-based campaigns showed positive effects on behaviors. The implications for planning and evaluating health promotion campaigns are described.

  19. No drama: key elements to the success of an HIV/STI-prevention mass-media campaign.

    Science.gov (United States)

    Pedrana, Alisa E; Hellard, Margaret E; Higgs, Peter; Asselin, Jason; Batrouney, Colin; Stoovè, Mark

    2014-05-01

    We qualitatively examined gay men's reactions to the national "Drama Downunder" HIV/STI social marketing campaign targeting gay men in Australia to identify key campaign elements that underpinned the demonstrated effectiveness of the campaign. We present findings from six qualitative focus groups held with 49 participants as part of the evaluation of the sexual-health-promotion campaign over 2008-2009. Participants identified attention-grabbing images, a humorous approach, positive and simple tailored messaging, and the use of mainstream media as campaign features crucial in normalizing sexual health testing, driving campaign engagement, and ensuring high message exposure. Our results suggest that designers of future campaigns should strive to balance positive and negative campaign images and messages, and find new ways to engage men with sexual health topics, particularly younger gay men. We discuss the implications of our findings about campaign effectiveness for future health-promotion campaigns and message design.

  20. Correlates of Initial Recall of a Multimedia Communication Campaign to Promote Physical Activity among Tweens: the WIXX Campaign.

    Science.gov (United States)

    Bélanger-Gravel, Ariane; Cutumisu, Nicoleta; Gauvin, Lise; Lagarde, François; Laferté, Marilie

    2017-01-01

    This study examined factors associated with children's and parents' recall of a communication campaign aimed at promoting children's physical activity. A cross-sectional population-based telephone survey was conducted among 1001 children and their parents. Respondents were recruited through a random digit dialing procedure. Respondents' recall of the campaign, beliefs, sociodemographics as well as levels of physical activity and sedentary behaviors were self-reported. Logistic regression analyses were conducted for tweens and their parents separately. Girls (odds ratio [OR] = 2.1; 95%confidence interval (CI): 1.3, 3.5) were more likely to have unaided recall when compared to boys. Tweens in primary school (OR = 1.9; 95%CI: 1.0, 3.4 and OR = 2.1; 95%CI: 1.4, 3.0) and those speaking French (OR = 3.3; 95%CI: 1.4, 8.1 and OR = 2.9; 95%CI: 1.8, 4.7) were more likely to have unaided and aided recall, respectively. Among parents, tweens' unaided (OR = 12.0; 95%CI: 5.2, 28.1) and aided (OR = 3.3; 95%CI: 1.5, 7.3) recall, obesity status (OR = 2.6; 95%CI: 1.3, 5.3), and low income (OR = 5.2; 95%CI: 1.9, 14.3) were positively associated with recall. Additional beliefs were associated with tweens' and parents' recall of the campaign. The association between sex, language, and recall is in line with the branding strategy adopted and no clear evidence for communication inequalities was observed.

  1. MIZOPEX - A UAS Arctic Campaign During Summer 2013

    Science.gov (United States)

    Tschudi, M. A.; Maslanik, J. A.; Emery, W. J.; Palo, S. E.; Bradley, A. C.; Weibel, D.; Zappa, C. J.; Brown, S.; Lawrence, D.; Fladeland, M. M.; Ligon, L.; Elstner, P.; Berthold, R.; Adler, J.

    2014-12-01

    Despite the significance of the marginal ice zones of the Arctic Ocean, basic parameters such as sea surface temperature (SST) and a range of sea ice characteristics are still insufficiently understood in these areas, and especially so during the summer melt period. The Marginal Ice Zone Ocean and Ice Observations and Processes Experiment (MIZOPEX) was conceived to address directly these information gaps through a targeted, intensive observing campaign that would take advantage of the capabilities of multiple classes of UAS combined with in-situ sensing and satellite observations. The MIZOPEX campaign took place during July-August 2013. A total of 24 UAS flights were performed prior to the last field day on 9 August; 2 NASA SIERRA flights, 16 University of Alaska-Fairbanks ScanEagle flights, and 4 CU-Boulder DataHawk flights, for a total of 54 flight hours. Flight operations for all three UAS were based from the active USAF DEW Line station and runway at Oliktok Point, AK. As the ice cover evolved over the July-August period, two separate regions of focus were identified for the UAS flights - a southern region that was within the flying range of the non-Iridium-equipped ScanEagles, and a more northern area where ice concentration was greater. Mapping-type missions were carried out over these locations on multiple days, along with Air-Deployed Micro-Buoy (ADMB) deployment and data uploading.

  2. Miniaturized hyperspectral imager calibration and UAV flight campaigns

    Science.gov (United States)

    Saari, Heikki; Pölönen, Ilkka; Salo, Heikki; Honkavaara, Eija; Hakala, Teemu; Holmlund, Christer; Mäkynen, Jussi; Mannila, Rami; Antila, Tapani; Akujärvi, Altti

    2013-10-01

    VTT Technical Research Centre of Finland has developed Tunable Fabry-Perot Interferometer (FPI) based miniaturized hyperspectral imager which can be operated from light weight Unmanned Aerial Vehicles (UAV). The concept of the hyperspectral imager has been published in the SPIE Proc. 7474, 8174 and 8374. This instrument requires dedicated laboratory and on-board calibration procedures which are described. During summer 2012 extensive UAV Hyperspectral imaging campaigns in the wavelength range 400 - 900 nm at resolution range 10 - 40 nm @ FWHM were performed to study forest inventory, crop biomass and nitrogen distributions and environmental status of natural water applications. The instrument includes spectral band limiting filters which can be used for the on-board wavelength scale calibration by scanning the FPI pass band center wavelength through the low and high edge of the operational wavelength band. The procedure and results of the calibration tests will be presented. A short summary of the performed extensive UAV imaging campaign during summer 2012 will be presented.

  3. Atmospheric CO2 Variability Observed From ASCENDS Flight Campaigns

    Science.gov (United States)

    Lin, Bing; Browell, Edward; Campbell, Joel; Choi, Yonghoon; Dobler, Jeremy; Fan, Tai-Fang; Harrison, F. Wallace; Kooi, Susan; Liu, Zhaoyan; Meadows, Byron; Nehrir, Amin; Obland, Michael; Plant, James; Yang, Melissa

    2015-01-01

    Significant atmospheric CO2 variations on various spatiotemporal scales were observed during ASCENDS flight campaigns. For example, around 10-ppm CO2 changes were found within free troposphere in a region of about 200x300 sq km over Iowa during a summer 2014 flight. Even over extended forests, about 2-ppm CO2 column variability was measured within about 500-km distance. For winter times, especially over snow covered ground, relatively less horizontal CO2 variability was observed, likely owing to minimal interactions between the atmosphere and land surface. Inter-annual variations of CO2 drawdown over cornfields in the Mid-West were found to be larger than 5 ppm due to slight differences in the corn growing phase and meteorological conditions even in the same time period of a year. Furthermore, considerable differences in atmospheric CO2 profiles were found during winter and summer campaigns. In the winter CO2 was found to decrease from about 400 ppm in the atmospheric boundary layer (ABL) to about 392 ppm above 10 km, while in the summer CO2 increased from 386 ppm in the ABL to about 396 ppm in free troposphere. These and other CO2 observations are discussed in this presentation.

  4. An Overview of the 2014 ALMA Long Baseline Campaign

    CERN Document Server

    Partnership, ALMA; Vlahakis, C; Corder, S; Remijan, A; Barkats, D; Lucas, R; Hunter, T R; Brogan, C L; Asaki, Y; Matsushita, S; Dent, W R F; Hills, R E; Phillips, N; Richards, A M S; Cox, P; Amestica, R; Broguiere, D; Cotton, W; Hales, A S; Hiriart, R; Hirota, A; Hodge, J A; Impellizzeri, C M V; Kern, J; Kneissl, R; Liuzzo, E; Marcelino, N; Marson, R; Mignano, A; Nakanishi, K; Nikolic, B; Perez, J E; Pérez, L M; Toledo, I; Aladro, R; Butler, B; Cortes, J; Cortes, P; Dhawan, V; Di Francesco, J; Espada, D; Galarza, F; Garcia-Appadoo, D; Guzman-Ramirez, L; Humphreys, E M; Jung, T; Kameno, S; Laing, R A; Leon, S; Mangum, J; Marconi, G; Nagai, H; Nyman, L -A; Perley, R; Radiszcz, M; Rodón, J A; Sawada, T; Takahashi, S; Tilanus, R P J; van Kempen, T; Vilaro, B Vila; Watson, L C; Wiklind, T; Gueth, F; Tatematsu, K; Wootten, A; Castro-Carrizo, A; Chapillon, E; Dumas, G; de Gregorio-Monsalvo, I; Francke, H; Gallardo, J; Garcia, J; Gonzalez, S; Hibbard, J E; Hill, T; Kaminski, T; Karim, A; Krips, M; Kurono, Y; Lopez, C; Martin, S; Maud, L; Morales, F; Pietu, V; Plarre, K; Schieven, G; Testi, L; Videla, L; Villard, E; Whyborn, N; Zwaan, M A; Alves, F; Andreani, P; Avison, A; Barta, M; Bedosti, F; Bendo, G J; Bertoldi, F; Bethermin, M; Biggs, A; Boissier, J; Brand, J; Burkutean, S; Casasola, V; Conway, J; Cortese, L; Dabrowski, B; Davis, T A; Trigo, M Diaz; Fontani, F; Franco-Hernandez, R; Fuller, G; Madrid, R Galvan; Giannetti, A; Ginsburg, A; Graves, S F; Hatziminaoglou, E; Hogerheijde, M; Jachym, P; Serra, I Jimenez; Karlicky, M; Klaasen, P; Kraus, M; Kunneriath, D; Lagos, C; Longmore, S; Leurini, S; Maercker, M; Magnelli, B; Vidal, I Marti; Massardi, M; Maury, A; Muehle, S; Muller, S; Muxlow, T; O'Gorman, E; Paladino, R; Petry, D; Pineda, J; Randall, S; Richer, J S; Rossetti, A; Rushton, A; Rygl, K; Monge, A Sanchez; Schaaf, R; Schilke, P; Stanke, T; Schmalzl, M; Stoehr, F; Urban, S; van Kampen, E; Vlemmings, W; Wang, K; Wild, W; Yang, Y; Iguchi, S; Hasegawa, T; Saito, M; Inatani, J; Mizuno, N; Asayama, S; Kosugi, G; Morita, K -I; Chiba, K; Kawashima, S; Okumura, S K; Ohashi, N; Ogasawara, R; Sakamoto, S; Noguchi, T; Huang, Y -D; Liu, S -Y; Kemper, F; Koch, P M; Chen, M -T; Chikada, Y; Hiramatsu, M; Iono, D; Shimojo, M; Komugi, S; Kim, J; Lyo, A -R; Muller, E; Herrera, C; Miura, R E; Ueda, J; Chibueze, J; Su, Y -N; Trejo-Cruz, A; Wang, K -S; Kiuchi, H; Ukita, N; Sugimoto, M; Kawabe, R; Hayashi, M; Miyama, S; Ho, P T P; Kaifu, N; Ishiguro, M; Beasley, A J; Bhatnagar, S; Braatz, J A; Brisbin, D G; Brunetti, N; Carilli, C; Crossley, J H; D'Addario, L; Meyer, J L Donovan; Emerson, D T; Evans, A S; Fisher, P; Golap, K; Griffith, D M; Hale, A E; Halstead, D; Hardy, E J; Hatz, M C; Holdaway, M; Indebetouw, R; Jewell, P R; Kepley, A A; Kim, D -C; Lacy, M D; Leroy, A K; Liszt, H S; Lonsdale, C J; Matthews, B; McKinnon, M; Mason, B S; Moellenbrock, G; Moullet, A; Myers, S T; Ott, J; Peck, A B; Pisano, J; Radford, S J E; Randolph, W T; Venkata, U Rao; Rawlings, M; Rosen, R; Schnee, S L; Scott, K S; Sharp, N K; Sheth, K J; Simon, R S; Tsutsumi, T; Wood, S J

    2015-01-01

    A major goal of the Atacama Large Millimeter/submillimeter Array (ALMA) is to make accurate images with resolutions of tens of milliarcseconds, which at submillimeter (submm) wavelengths requires baselines up to ~15 km. To develop and test this capability, a Long Baseline Campaign (LBC) was carried out from September to late November 2014, culminating in end-to-end observations, calibrations, and imaging of selected Science Verification (SV) targets. This paper presents an overview of the campaign and its main results, including an investigation of the short-term coherence properties and systematic phase errors over the long baselines at the ALMA site, a summary of the SV targets and observations, and recommendations for science observing strategies at long baselines. Deep ALMA images of the quasar 3C138 at 97 and 241 GHz are also compared to VLA 43 GHz results, demonstrating an agreement at a level of a few percent. As a result of the extensive program of LBC testing, the highly successful SV imaging at long...

  5. ARM Cloud-Aerosol-Precipitation Experiment (ACAPEX) Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Leung, L Ruby [Pacific Northwest National Lab. (PNNL), Richland, WA (United States)

    2016-03-01

    The U.S. Department of Energy (DOE)’s Atmospheric Radiation Measurement (ARM) Climate Research Facility’s ARM Cloud-Aerosol-Precipitation Experiment (ACAPEX) field campaign contributes to CalWater 2015, a multi-agency field campaign that aims to improve understanding of atmospheric rivers and aerosol sources and transport that influence cloud and precipitation processes. The ultimate goal is to reduce uncertainties in weather predictions and climate projections of droughts and floods in California. With the DOE G-1 aircraft and ARM Mobile Facility 2 (AMF2) well equipped for making aerosol and cloud measurements, ACAPEX focuses specifically on understanding how aerosols from local pollution and long-range transport affect the amount and phase of precipitation associated with atmospheric rivers. ACAPEX took place between January 12, 2015 and March 8, 2015 as part of CalWater 2015, which included four aircraft (DOE G-1, National Oceanic and Atmospheric Administration [NOAA] G-IV and P-3, and National Aeronautics and Space Administration [NASA] ER-2), the NOAA research ship Ron Brown, carrying onboard the AMF2, National Science Foundation (NSF)-sponsored aerosol and precipitation measurements at Bodega Bay, and the California Department of Water Resources extreme precipitation network.

  6. Nacelle lidar for power curve measurement - Avedoere campaign

    Energy Technology Data Exchange (ETDEWEB)

    Wagner, R.; Davoust, S.

    2013-01-15

    Wind turbine power performance requires the measurement of the free wind speed at hub height upstream of the turbine. For modern multi-megawatt wind turbines, this means that the wind speed needs to be measured at great heights, from 80m to 150m. The standard wind speed measurement with a cup anemometer, requiring the erection of a tall met mast, then becomes more and more challenging and expensive. A forward looking lidar, mounted on the turbine nacelle, combines the advantages of a nacelle based instrument - no mast/platform installation difficulties - and those of the lidar technology - remote measurement of the wind speed away from the instrument. In the first phase of the EUDP project: ''Nacelle lidar for power performance measurement'', a measurement campaign with a nacelle lidar prototype placed on an onshore turbine demonstrated the potential of the technology for power curve measurement. The main deviations of this method to the requirement of the IEC 61400-12-1 were identified and a procedure was established for the use of a nacelle lidar specifically for power curve measurement. This report describes the results of a second measurement campaign aiming at testing and finalising the procedure. (Author)

  7. Radio Monitoring Campaigns of Six Strongly Lensed Quasars

    CERN Document Server

    Rumbaugh, N; McKean, J P; Koopmans, L V E; Auger, M W; Suyu, S H

    2014-01-01

    We observed six strongly lensed, radio-loud quasars (MG 0414+0534, CLASS B0712+472, JVAS B1030+074, CLASS B1127+385, CLASS B1152+199, and JVAS B1938+666) in order to identify systems suitable for measuring cosmological parameters using time delays between their multiple images. These systems are in standard two and four image configurations, with B1938 having a faint secondary pair of images. Two separate monitoring campaigns were carried out using the VLA and upgraded JVLA. Lightcurves were extracted for each individual lensed image and analyzed for signs of intrinsic variability. While it was not possible to measure time delays from these data, $\\chi^2$-based and structure function tests found evidence for variability in a majority of the lightcurves. B0712 and B1030 had particularly strong variations, exhibiting linear flux trends. These results show that most of these systems should be targeted with followup monitoring campaigns, especially B0712 and B1030.

  8. THE 2014 ALMA LONG BASELINE CAMPAIGN: AN OVERVIEW

    Energy Technology Data Exchange (ETDEWEB)

    Partnership, ALMA [Astrophysics Research Institute, Liverpool John Moores University, IC2, Liverpool Science Park, 146 Brownlow Hill, Liverpool L3 5RF (United Kingdom); Fomalont, E. B.; Vlahakis, C.; Corder, S.; Remijan, A.; Barkats, D.; Dent, W. R. F.; Phillips, N.; Cox, P.; Hales, A. S. [Joint ALMA Observatory, Alonso de Córdova 3107, Vitacura, Santiago (Chile); Lucas, R. [Institut de Planétologie et d’Astrophysique de Grenoble (UMR 5274), BP 53, F-38041 Grenoble Cedex 9 (France); Hunter, T. R.; Brogan, C. L.; Amestica, R.; Cotton, W. [National Radio Astronomy Observatory, 520 Edgemont Road, Charlottesville, VA 22903 (United States); Asaki, Y. [National Astronomical Observatory of Japan, 2-21-1 Osawa, Mitaka, Tokyo 181-8588 (Japan); Matsushita, S. [Institute of Astronomy and Astrophysics, Academia Sinica, P.O. Box 23-141, Taipei 106, Taiwan (China); Hills, R. E. [Astrophysics Group, Cavendish Laboratory, JJ Thomson Avenue, Cambridge CB3 0HE (United Kingdom); Richards, A. M. S. [Jodrell Bank Centre for Astrophysics, School of Physics and Astronomy, University of Manchester, Oxford Road, Manchester M13 9PL (United Kingdom); Broguiere, D., E-mail: efomalon@nrao.edu [Institut de Radioastronomie Millime´trique (IRAM), 300 rue de la Piscine, Domaine Universitaire, F-38406 Saint Martin d’Hères (France); and others

    2015-07-20

    A major goal of the Atacama Large Millimeter/submillimeter Array (ALMA) is to make accurate images with resolutions of tens of milliarcseconds, which at submillimeter (submm) wavelengths requires baselines up to ∼15 km. To develop and test this capability, a Long Baseline Campaign (LBC) was carried out from 2014 September to late November, culminating in end-to-end observations, calibrations, and imaging of selected Science Verification (SV) targets. This paper presents an overview of the campaign and its main results, including an investigation of the short-term coherence properties and systematic phase errors over the long baselines at the ALMA site, a summary of the SV targets and observations, and recommendations for science observing strategies at long baselines. Deep ALMA images of the quasar 3C 138 at 97 and 241 GHz are also compared to VLA 43 GHz results, demonstrating an agreement at a level of a few percent. As a result of the extensive program of LBC testing, the highly successful SV imaging at long baselines achieved angular resolutions as fine as 19 mas at ∼350 GHz. Observing with ALMA on baselines of up to 15 km is now possible, and opens up new parameter space for submm astronomy.

  9. Campaigning against female genital mutilation in Ethiopia using popular education.

    Science.gov (United States)

    Spadacini, B; Nichols, P

    1998-07-01

    In Ethiopia, the Italian Association for Women in Development (AIDOS) has been working with Ethiopia's National Committee on Traditional Practices Affecting the Health of Women and Children for 5 years. AIDOS began working on female genital mutilation in the early 1980s and rejects charges of cultural imperialism that are applied to Northern organizations attempting to help African organizations address this violation of universal human rights. In Ethiopia, 85% of women are mutilated, with most undergoing Sunna, or removal of the prepuce of the clitoris. The joint project seeks to increase awareness about the health consequences of female genital mutilation in the target group. The primary technique used is provision of training of trainers courses and presentation of four modular units and audiovisual materials specifically designed for use with socially influential women, male and female secondary school students, community leaders, and health workers. In addition, an information/education campaign uses videos and sound and slide shows with accompanying story books. A second category of communication tools was developed for a mass information campaign, including radio spots, posters, information leaflets, and a newsletter. When the project was ready for expansion into the southern region of the country, it became clear that a new participatory communication strategy was required to stimulate discussion, such as the use of role playing and theater. Working together, the two organizations have successfully confronted project constraints such as the difficulty in assessing project impact, scheduling problems, and gender-biased assess to information.

  10. Laser Ceilometer CL51 Demonstration Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Morris, Victor [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Winston, Herb A. [Vaisala, Inc., Vantaa (Finland)

    2016-05-01

    Improvements in the measurements of clouds and the ability to support observation systems are critically important to advancing our understanding and improving global climate model performance. The purpose of a demonstration of the Vaisala CL51 ceilometer was to evaluate its high-range capabilities as a possible augmentation to data provided by the CL31 ceilometer that currently is deployed at U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility sites. Vaisala performed a no-cost demonstration of the equipment; Pacific Northwest National Laboratory (PNNL) supported the data analysis; and ARM provided logistical support, power, maintenance, etc. The laser ceilometer provided measurements of cloud-base height, vertical visibility, and backscatter profile at a vertical range of 15 km. The ceilometer demonstration was conducted during the Characterization of Cirrus and Aerosol Properties campaign (CCAP) to provide coincident observations of cirrus cloud heights and potential backscatter signals by aerosols. This campaign included deployment of a CL51 ceilometer at the ARM Facility’s Southern Great Plains (SGP) site, co-located with the current CL31, micropulse lidar, and balloon-borne sounding system. Data collected from these sensors were analyzed to compare and contrast the data from the CL51 ceilometer.

  11. Aerosol Properties Downwind of Biomass Burns Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Buseck, Peter R [Arizona State Univ., Tempe, AZ (United States)

    2016-04-01

    We determined the morphological, chemical, and thermal properties of aerosol particles generated by biomass burning during the Biomass Burning Observation Project (BBOP) campaign during the wildland fire season in the Pacific Northwest from July to mid-September, 2013, and in October, 2013 from prescribed agricultural burns in the lower Mississippi River Valley. BBOP was a field campaign of the U.S. Department of Energy (DOE)’s Atmospheric Radiation Measurement (ARM) Climate Research Facility. The morphological information was both two-dimensional, as is typical of most microscopy images and that have many of the characteristic of shadows in that they lack depth data, and three-dimensional (3D). The electron tomographic measurements will provided 3D data, including the presence and nature of pores and interstices, and whether the individual particles are coated by or embedded within other materials. These microphysical properties were determined for particles as a function of time and distance from the respective sources in order to obtain detailed information regarding the time evolution of changes during aging.

  12. Power Systems Development Facility Gasification Test Campaign TC17

    Energy Technology Data Exchange (ETDEWEB)

    Southern Company Services

    2004-11-30

    In support of technology development to utilize coal for efficient, affordable, and environmentally clean power generation, the Power Systems Development Facility (PSDF) located in Wilsonville, Alabama, routinely demonstrates gasification technologies using various types of coals. The PSDF is an engineering scale demonstration of key features of advanced coal-fired power systems, including a KBR (formerly Kellogg Brown & Root) Transport Gasifier, a hot gas particulate control device, advanced syngas cleanup systems, and high-pressure solids handling systems. This report summarizes the results gasification operation with Illinois Basin bituminous coal in PSDF test campaign TC17. The test campaign was completed from October 25, 2004, to November 18, 2004. System startup and initial operation was accomplished with Powder River Basin (PRB) subbituminous coal, and then the system was transitioned to Illinois Basin coal operation. The major objective for this test was to evaluate the PSDF gasification process operational stability and performance using the Illinois Basin coal. The Transport Gasifier train was operated for 92 hours using PRB coal and for 221 hours using Illinois Basin coal.

  13. SS 433: Results of a Recent Multi-wavelength Campaign

    CERN Document Server

    Chakrabarti, S K; Pal, S; Mondal, S A; Nandi, A; Bhattacharya, A; Mandal, S; Sagar, R; Pandey, J C; Pati, A; Saha, S K; Chakrabarti, Sandip K.; Mondal, Soumen; Mandal, Samir; Sagar, Ram

    2005-01-01

    We conducted a multi-wavelength campaign in September-October, 2002, to observe SS 433. We used 45 meter sized 30 dishes of Giant Meter Radio Telescope (GMRT) for radio observation, 1.2 meter Physical Research Laboratory Infra-red telescope at Mt Abu for IR, 1 meter Telescope at the State Observatory, Nainital for Optical photometry, 2.3 meter optical telescope at the Vainu Bappu observatory for spectrum and Rossi X-ray Timing Explorer (RXTE) Target of Opportunity (TOO) observation for X-ray observations. We find sharp variations in intensity in time-scales of a few minutes in X-rays, IR and radio wavelengths. Differential photometry at the IR observation clearly indicated significant intrinsic variations in short time scales of minutes throughout the campaign. Combining results of these wavelengths, we find a signature of delay of about two days between IR and Radio. The X-ray spectrum yielded double Fe line profiles which corresponded to red and blue components of the relativistic jet. We also present the b...

  14. Carbonyl Sulfide for Tracing Carbon Fluxes Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Campbell, J. Elliott [Univ. of California, Merced, CA (United States); Berry, Joseph A. [Carnegie Inst. of Science, Stanford, CA (United States); Billesbach, Dave [Univ. of Nebraska, Lincoln, NE (United States); Torn, Margaret S [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Zahniser, Mark [Aerodyne Research, Inc., Billerica, MA (United States); Seibt, Ulrike [Univ. of California, Los Angeles, CA (United States); Maseyk, Kadmiel [Pierre and Marie Curie Univ., Paris (France)

    2016-04-01

    The April-June 2012 campaign was located at the U.S. Department of Energy (DOE)’s Atmospheric Radiation Measurement (ARM) Climate Research Facility Southern Great Plains (SGP) site Central Facility and had three purposes. One goal was to demonstrate the ability of current instrumentation to correctly measure fluxes of atmospheric carbonyl sulfide (COS). The approach has been describe previously as a critical approach to advancing carbon cycle science1,2, but requires further investigation at the canopy scale to resolve ecosystem processes. Previous canopy-scale efforts were limited to data rates of 1Hz. While 1 Hz measurements may work in a few ecosystems, it is widely accepted that data rates of 10 to 20 Hz are needed to fully capture the exchange of traces gases between the atmosphere and vegetative canopy. A second goal of this campaign was to determine if canopy observations could provide information to help interpret the seasonal double peak in airborne observations at SGP of CO2 and COS mixing ratios. A third goal was to detect potential sources and sinks of COS that must be resolved before using COS as a tracer of gross primary productivity (GPP).

  15. First results from the CAWSES-India Tidal Campaign

    Energy Technology Data Exchange (ETDEWEB)

    Gurubaran, S. [Indian Inst. of Geomagnetism, Tirunelveli (India). Equatorial Geophysical Research Lab.; Narayana Rao, D.; Ramkumar, T.K. [National Atmospheric Research Lab., Gadanki (India); Ramkumar, G. [Vikram Sarabhai Space Centre, Thiruvananthapuram (India). Space Physics Lab.; Dutta, G. [Anwarul-uloom College, Hyderabad (India); Krishna Murthy, B.V.

    2008-07-01

    The first CAWSES-India Tidal Campaign was conducted by the Indian scientific community during March-April 2006. The objectives of this campaign were: (1) To determine the characteristics of tides in the troposphere and lower stratosphere (0-20 km) and mesosphere and lower thermosphere (MLT) region (80-100 km), (2) to explore and identify what lower atmospheric processes drive middle atmospheric tides in the Indian continental region and (3) to provide information on those short-term variabilities of MLT tides that are likely to have an impact on the ionospheric variabilities and contribute to the upper atmospheric weather. Data sets from experiments conducted at the three low latitude radar sites, namely, Trivandrum (8.5 N, 76.9 E), Tirunelveli (8.7 N, 77.8 E) and Gadanki (13.5 N, 79.2 E) and fortnightly rocket launches from Thumba were made use of in this study. An important observational finding reported in this work is that the radar observations at Tirunelveli/Trivandrum indicate the presence of 15-20 day modulation of diurnal tide activity at MLT heights during the February-March period. A similar variation in the OLR fields in the western Pacific (120-160 longitude region) suggests a possible link between the observed tidal variabilities and the variations in the deep tropical convection through the nonmigrating tides it generates. (orig.)

  16. Second SNPP Cal/Val campaign: environmental data retrieval analysis

    Science.gov (United States)

    Zhou, Daniel K.; Larar, Allen M.; Liu, Xu; Tian, Jialin; Smith, William L.; Kizer, Susan H.; Goldberg, Mitch D.

    2016-05-01

    Satellite ultraspectral infrared sensors provide key data records essential for weather forecasting and climate change science. The Suomi National Polar-orbiting Partnership (Soumi NPP) satellite Environmental Data Records (EDRs) are retrieved from calibrated ultraspectral radiance or Sensor Data Records (SDRs). Understanding the accuracy of retrieved EDRs is critical. The second Suomi NPP Calibration/Validation field campaign was conducted during March 2015 with flights over Greenland. The NASA high-altitude ER-2 aircraft carrying ultraspectral interferometer sounders such as the National Airborne Sounder Testbed-Interferometer (NAST-I) flew under the Suomi NPP satellite that carries the Crosstrack Infrared Sounder (CrIS) and the Advanced Technology Microwave Sounder (ATMS). Herein we inter-compare the EDRs produced from different retrieval algorithms employed on these satellite and aircraft campaign data. The available radiosonde measurements together with the European Centre for Medium-Range Weather Forecasts (ECMWF) analyses are used to assess atmospheric temperature and moisture retrievals from the aircraft and satellite platforms. Preliminary results of this experiment under a winter, Arctic environment are presented.

  17. The tree-felling campaign has to continue

    CERN Multimedia

    2013-01-01

    The tree-felling campaign that began in 2010 continued last winter, as we reported in our article of 4 March 2013 (see here). While safety concerns* are the main driver, the campaign will also allow a coherent landscaping plan to be implemented.   The areas where trees have already been felled are currently being redesigned, and replanting is scheduled to begin in 2014. CERN has initiated a study in collaboration with the Geneva nature and countryside directorate (Direction générale de la nature et du paysage, DGNP) with a view to drawing up a master plan covering all the green spaces on the Meyrin site. The aim of the study is to understand the landscaping issues at stake and to define a comprehensive redevelopment and landscaping programme for the whole site. In this framework, the areas where trees have been cut down since 2010 will be replanted. The study will also allow CERN to identify the areas that need to be redeveloped as a priority and to establish how this can be ...

  18. Stop the sores: the making and evaluation of a successful social marketing campaign.

    Science.gov (United States)

    Plant, Aaron; Montoya, Jorge A; Rotblatt, Harlan; Kerndt, Peter R; Mall, Karen L; Pappas, Les G; Kent, Charlotte K; Klausner, Jeffrey D

    2010-01-01

    Los Angeles County has experienced a rapid increase in early syphilis among men who have sex with men (MSM) in recent years, with the number of cases rising from 126 in 2000 to 809 in 2005. As part of the public health response to this outbreak, a sustained social marketing campaign was launched in 2002, with the objectives of increasing syphilis testing, knowledge, and awareness among MSM in Los Angeles. This campaign, as implemented, exemplified key principles of social marketing, including market research, audience segmentation, and branding. A cross-sectional study conducted in 2004 to evaluate the campaign found that those MSM who were aware of the campaign were nearly twice as likely to have tested for syphilis in the past 6 months as those MSM who were not aware of the campaign. Those MSM who were aware of the campaign also had more syphilis awareness and knowledge in key areas.

  19. Reduced All-Cause Child Mortality After General Measles Vaccination Campaign in Rural Guinea-Bissau

    DEFF Research Database (Denmark)

    Fisker, Ane Bærent; Rodrigues, Amabelia; Martins, Cesario

    2015-01-01

    BACKGROUND: Randomised trials have shown that measles vaccine (MV) prevents non-measles deaths. MV-campaigns are conducted to eliminate measles infection.The overall mortality effect of MV-campaigns has not been studied. METHODS: Bandim Health Project (BHP) surveys children aged 0-4 years in rural...... Guinea-Bissau through a health and demographic surveillance system. A nationalMV-campaign in 2006 targeted children aged 6 months-15 years. In a Cox proportional-hazards model with age as underlying time-scale we compared mortality for children aged 6-59 months after the campaign with mortality...... in the same age group during the two previous years. RESULTS: 8158 children aged 6-59 months were under BHP surveillance during the 2006-campaign and 7999 and 8108 during similar periods in 2004 and 2005. At least 90% of the eligible children received MV in the campaign. There were 161 non-accident deaths...

  20. Analysis of Social Marketing for Anti-corruption Campaign: Case study of Film Kita versus Korupsi

    Directory of Open Access Journals (Sweden)

    Rosidah

    2012-03-01

    Full Text Available The paper aims to explain the application of commercial marketing theory in a social marketing campaign. This study derives from secondary sources have been conducted, including previous researchers and published articles. The writer finds what the theory of marketing mix has been used to study the film proposition. Furthermore, another P, namely Partnership, and segmentation has also been added to the campaign. The marketer has applied the commercial marketing approach in the film, as one of the campaigns for anticorruption in Indonesia, to ensure that the campaign will be effectively delivered for the target audience. This finding can serve as a guideline for best practices in social marketing campaign for other sector or mission. In addition, the paper doesn't aim to evaluate the effectiveness of the film as a social marketing campaign. It just wants to analyze the application of commercial sector marketing that applied in the film.

  1. Appealing to the crowd: ethical justifications in Canadian medical crowdfunding campaigns.

    Science.gov (United States)

    Snyder, Jeremy; Crooks, Valorie A; Mathers, Annalise; Chow-White, Peter

    2017-01-30

    Medical crowdfunding is growing in terms of the number of active campaigns, amount of funding raised and public visibility. Little is known about how campaigners appeal to potential donors outside of anecdotal evidence collected in news reports on specific medical crowdfunding campaigns. This paper offers a first step towards addressing this knowledge gap by examining medical crowdfunding campaigns for Canadian recipients. Using 80 medical crowdfunding campaigns for Canadian recipients, we analyse how Canadians justify to others that they ought to contribute to funding their health needs. We find the justifications campaigners tend to fall into three themes: personal connections, depth of need and giving back. We further discuss how these appeals can understood in terms of ethical justifications for giving and how these justifications should be assessed in light of the academic literature on ethical concerns raised by medical crowdfunding.

  2. An Analysis of Oral Health Campaigns from a Social Marketing Perspective

    OpenAIRE

    MUMCU, KÖKSAL, ŞİŞMAN, Gonca, Leyla, Nur

    2014-01-01

    Objective: The aim of this study is to analyse oral health campaigns according to their use of social marketing in Turkey. Method: 35 oral health campaigns regarding oral health were assessed according to social marketing principles including message, target group, aim, communication strategies and tactics, and mass media tools.Results: The prominent aims of the campaigns were to facilitate awareness of oral health (24.5%, n=12), oral examination (26.5%, n=13), preventative oral healthcare an...

  3. A campaign to convey the scientific consensus about human-caused climate change: rationale, formative research, and campaign overview. (Invited)

    Science.gov (United States)

    Maibach, E.; Leiserowitz, A.; Gould, R.

    2013-12-01

    Large numbers of Americans mistakenly believe that there is disagreement among the experts about the reality of climate change. For example, in our nationally representative survey conducted in April 2013, only 42% of respondents reported 'most scientists think global warming is happening;' conversely, 33% reported 'there is a lot of disagreement among scientists about whether or not global warming is happening,' and an additional 20% responded they 'don't know enough to say.' Our research has also shown that this common misperception is highly consequential: people who misunderstand the scientific consensus are less convinced that climate change is occurring, is human-caused, serious, and solvable; they are also less likely to support societal responses to address the problem. In this paper, we will present the results of a series of randomized controlled message experiments conducted to determine the most effective means of conveying the extent of the scientific consensus about human-caused climate change. The variables tested include quantitative vs. qualitative consensus descriptions, more vs. less precise descriptions, contextualizing metaphors, graphical representations, and explanations regarding why people may have developed a misperception. The findings from this formative research are being used to create a communication campaign that will be launched in fall 2013 by a leading American scientific society prior to the AGU Annual Meeting. A full description of the campaign will be presented.

  4. How do Major, Violent and Nonviolent Opposition Campaigns, Impact Predicted Life Expectancy at birth?

    Directory of Open Access Journals (Sweden)

    Judith Stoddard

    2013-08-01

    Full Text Available This study compared the effects of major violent and nonviolent opposition campaigns for regime change, on predicted life expectancy at birth. The study measured life expectancy five and ten years after the campaign ended, so that deaths which occurred during the campaign would not be included in the metric, and thus enabling the study of changes made in the state on the social determinants affecting longevity, after the campaign was over. Life expectancy is one of the best reported World Development Indicators and is considered to be a good indication of the overall health and general living conditions of the state and therefore is an ideal indicator to reflect the changes made in the state following a major campaign. The results of this analysis showed that states have a hard time recovering from a major opposition campaign and initially drop behind the growth trend in the world average for predicted life expectancy at birth. But, the type of campaign that was waged and whether it was successful, greatly affects the state’s ability to recover. Encouragingly by a decade after the campaign ends, states that experienced a nonviolent campaign that was successful had caught up to the world average and inched ahead of it. This shows that on this important development indicator, new governments that were ushered into power by nonviolent social movements, had made positive changes in the state that enabled it to surpass world averages.

  5. Catalyzing community action within a national campaign: VERB community and national partnerships.

    Science.gov (United States)

    Bretthauer-Mueller, Rosemary; Berkowitz, Judy M; Thomas, Melonie; McCarthy, Susan; Green, Lula Anna; Melancon, Heidi; Courtney, Anita H; Bryant, Carol A; Dodge, Kristin

    2008-06-01

    The VERB campaign used a social marketing approach to deliver its message through the mass media, school and community promotions, and partnerships to encourage children aged 9-13 years (tweens) to be physically active every day. This paper presents the VERB campaign's community and national partnership strategy, highlights three successful partnerships, and discusses challenges associated with the efforts. The national advertising generated awareness of and affinity for the product's brand and motivated the primary audience to seek out the product. The campaign's national and community partners were engaged to facilitate a product-distribution channel. The campaign developed a three-pronged partnership strategy to integrate the promotion with the placement of the campaign's product (physical activity): (1) reframe the way physical activity is positioned and delivered; (2) connect the brand to the point-of-purchase; and (3) refer (or drive) the audience to the action outlets, opportunities, places, spaces and programs to purchase the product. The VERB campaign provided partners with marketing training and resources to assist them as they leveraged tweens' brand awareness and supported regular physical activity among tweens. The method of technical assistance and the types of marketing tools were provided in relationship to four characteristics of the partner: (1) partner's network, (2) leaders and champions in the network, (3) partner's financial resources for community campaigns; and (4) partner's understanding of the marketing mindset. Coordinated, collaborative, and strong mass-media and community-based interventions within a national social marketing campaign can sustain the immediate effects of such campaigns.

  6. Applying Quantitative Approaches to the Formative Evaluation of Antismoking Campaign Messages.

    Science.gov (United States)

    Parvanta, Sarah; Gibson, Laura; Forquer, Heather; Shapiro-Luft, Dina; Dean, Lorraine; Freres, Derek; Lerman, Caryn; Mallya, Giridhar; Moldovan-Johnson, Mihaela; Tan, Andy; Cappella, Joseph; Hornik, Robert

    2013-12-01

    This article shares an in-depth summary of a formative evaluation that used quantitative data to inform the development and selection of promotional ads for the antismoking communication component of a social marketing campaign. A foundational survey provided cross-sectional data to identify beliefs about quitting smoking that campaign messages should target, as well as beliefs to avoid. Pretesting draft ads against quantitative indicators of message effectiveness further facilitated the selection and rejection of final campaign ads. Finally, we consider lessons learned from the process of balancing quantitative methods and judgment to make formative decisions about more and less promising persuasive messages for campaigns.

  7. Human rights from the grassroots up: Vermont's campaign for universal health care.

    Science.gov (United States)

    McGill, Mariah

    2012-06-15

    In 2008, the Vermont Workers' Center launched the "Healthcare Is a Human Right Campaign," a grassroots campaign to secure the creation of a universal health care system in Vermont. Campaign organizers used a human rights framework to mobilize thousands of voters in support of universal health care. In response to this extraordinary grassroots effort, the state legislature passed health care legislation that incorporates human rights principles into Vermont law and provides a framework for universal health care. The United States has often lagged behind other nations in recognizing economic, social, and cultural (ESC) rights, including the right to health. Nonetheless, activists have begun to incorporate ESC rights into domestic advocacy campaigns, and state and local governments are beginning to respond where the federal government has not. Vermont serves as a powerful example of how a human rights framework can inform health care policy and inspire grassroots campaigns in the United States. This three-part article documents the Vermont Workers' Center campaign and discusses the impact that human rights activity at the grassroots level may have on attitudes towards ESC rights in the United States. The first part describes the Vermont health care crisis and explains why the center adopted international human rights principles for their campaign. The article then goes on to discuss the three-year campaign and analyze the health care reform bill that the Vermont legislature passed. Finally, the article discusses the campaign's local and national impact.

  8. Lidar Inter-Comparison Exercise Final Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Protat, A [Australian Bureau of Meterology; Young, S

    2015-02-01

    The objective of this field campaign was to evaluate the performance of the new Leosphere R-MAN 510 lidar, procured by the Australian Bureau of Meteorology, by testing it against the MicroPulse Lidar (MPL) and Raman lidars, at the Darwin Atmospheric Radiation Measurement (ARM) site. This lidar is an eye-safe (355 nm), turn-key mini Raman lidar, which allows for the detection of aerosols and cloud properties, and the retrieval of particulate extinction profiles. To accomplish this evaluation, the R-MAN 510 lidar has been operated at the Darwin ARM site, next to the MPL, Raman lidar, and Vaisala ceilometer (VCEIL) for three months (from 20 January 2013 to 20 April 2013) in order to collect a sufficient sample size for statistical comparisons.

  9. Negative election campaign – violence in political communication?

    Directory of Open Access Journals (Sweden)

    Ionela Carmen Boșoteanu

    2011-10-01

    Full Text Available Today, at the beginning of the XXIst century, politics has come to display itself, under all its forms, in front of a mass public through communication media, within the daily exercise of democracy practice. All of the political actors admit that one of the main conditions for having a successful intervention in public debate, in making decisions is to understand the way communication and media work. The growing immixture of communication mass media in the political arena, as well as the tendency to propagate politics – a show with more and more violent and aggressive acts, in absence of arguments, the way political parties and politicians use public relations, marketing and advertising techniques in elections campaigns testify to the political fervour and degradation of political speech.

  10. Phase closure nulling: results from the 2009 campaign

    Science.gov (United States)

    Duvert, Gilles; Malbet, Fabien; Chelli, Alain; Millan-Gabet, Rafael; Monnier, John D.; Schaefer, Gail H.

    2010-07-01

    We present here a new observational technique, Phase Closure Nulling (PCN), which has the potential to obtain very high contrast detection and spectroscopy of faint companions to bright stars. PCN consists in measuring closure phases of fully resolved objects with a baseline triplet where one of the baselines crosses a null of the object visibility function. For scenes dominated by the presence of a stellar disk, the correlated flux of the star around nulls is essentially canceled out, and in these regions the signature of fainter, unresolved, scene object(s) dominates the imaginary part of the visibility in particular the closure phase. We present here the basics of the PCN method, the initial proof-of-concept observation, the envisioned science cases and report about the first observing campaign made on VLTI/AMBER and CHARA/MIRC using this technique.

  11. Phase Closure Nulling: results from the 2009 campaign

    CERN Document Server

    Duvert, Gilles; Chelli, Alain; Millan-Gabet, Rafael; Monnier, John D; Schaefer, Gail H

    2010-01-01

    We present here a new observational technique, Phase Closure Nulling (PCN), which has the potential to obtain very high contrast detection and spectroscopy of faint companions to bright stars. PCN consists in measuring closure phases of fully resolved objects with a baseline triplet where one of the baselines crosses a null of the object visibility function. For scenes dominated by the presence of a stellar disk, the correlated flux of the star around nulls is essentially canceled out, and in these regions the signature of fainter, unresolved, scene object(s) dominates the imaginary part of the visibility in particular the closure phase. We present here the basics of the PCN method, the initial proof-of-concept observation, the envisioned science cases and report about the first observing campaign made on VLTI/AMBER and CHARA/MIRC using this technique.

  12. Communication Strategy of a successful Frack Campaign in the Netherlands

    Science.gov (United States)

    Hoogerduijn Strating, Eilard; Seinen, Chiel; Heeringa, Henk; Pestman, Bart

    2016-04-01

    In 2011, after several years without frack activities onshore in the Netherlands, a new conventional frack campaign was planned. In the interim, anti-shalegas sentiments had carried over from the US to Europe and various countries had announced a frack moratorium. The Netherlands was not amongst these yet, but it was recognized that starting a new conventional frack campaign could potentially result in a significant negative public sentiment and affect our License to Operate. A team of subsurface and communication experts drafted a communication strategy that was premised on the "Discuss > Decide > Deliver" philosophy, implying that a decision on the campaign-start would only be taken after the results of the engagements with key stakeholders indicated sufficient support. It was recognized that in order to start communication with stakeholders and the general public through engagements, infographics, websites etc., several minimum requirements had to be in place: 1] An explanation about why fracking is done and what it entails 2] An assessment and description of the risks (eg groundwater contamination, tremors) 3] A description of the REACH compliant chemicals used (composition & quantities). With the basic info in place, a staged engagement process was set up where key stakeholders at the national level were informed first, followed by those at regional level (including waterboards), followed by local stakeholders. Several "Go-No go" decision points were build in. Throughout it was agreed that a target date for the actual frack campaign was only to be set once local engagements were going to start. Several of the technical staff (eg subsurface and well engineers) received media and communication training to prep them for the engagements with external stakeholders and communities. Also several staff were identified that would be involved in the writing of Q&A's, external bulletins etc. Having technical staff involved in such communications helped build credibility

  13. ACME-III and ACME-IV Final Campaign Reports

    Energy Technology Data Exchange (ETDEWEB)

    Biraud, S. C. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)

    2016-01-01

    The goals of the Atmospheric Radiation Measurement (ARM) Climate Research Facility’s third and fourth Airborne Carbon Measurements (ACME) field campaigns, ACME-III and ACME-IV, are: 1) to measure and model the exchange of CO2, water vapor, and other greenhouse gases by the natural, agricultural, and industrial ecosystems of the Southern Great Plains (SGP) region; 2) to develop quantitative approaches to relate these local fluxes to the concentration of greenhouse gases measured at the Central Facility tower and in the atmospheric column above the ARM SGP Central Facility, 3) to develop and test bottom-up measurement and modeling approaches to estimate regional scale carbon balances, and 4) to develop and test inverse modeling approaches to estimate regional scale carbon balance and anthropogenic sources over continental regions. Regular soundings of the atmosphere from near the surface into the mid-troposphere are essential for this research.

  14. The Multifrequency Campaign on 3C 279 in January 2006

    CERN Document Server

    Collmar, W; Krichbaum, T P; Agudo, I; Bottacini, E; Bremer, M; Burwitz, V; Cuccchiara, A; Grupe, D; Gurwell, M

    2010-01-01

    We present the results of a multifrequency campaign from radio to hard X-ray energies on the blazar 3C 279 during an optical high-state in January 2006. We give the observational results (multifrequency light curves and spectra) and compile an SED. This complements an SED from an optical low-state in June 2003. Surprisingly the two SEDs differ only in their high-energy synchrotron emission (near-IR - UV), while the low-energy inverse-Compton emission (X- to Gamma-rays) remained unchanged. By interpreting with a steady-state leptonic emission model, the variability among the SED can be reproduced by a change solely of the low-energy cutoff of the relativistic electron distribution. In an internal shock model for blazar emission, such a change could e.g. achieved through a varying relative Lorentz factor of colliding shells producing internal shocks in the jet.

  15. Public funding of political parties when campaigns are informative

    DEFF Research Database (Denmark)

    Ortín, Ignacio Ortuño; Schultz, Christian

    The paper considers public funding of political parties when some voters are poorly informed about parties’ candidates and campaigns are informative. For symmetric equilibria, it is shown that more pub- lic funding leads parties to chose more moderate candidates, and that an increase in the funding’s...... dependence on vote shares induces fur- ther moderation and improves welfare. If parties are asymmetric, vote share dependent public funding bene…ts the large party and makes it moderate its candidate, while the smaller party reacts by choosing a more extremist candidate. On balance, however, if the parties...... are not too asymmetric, an increase in vote share dependent funding improves welfare and increases the likelihood that a moderate candidate wins the election...

  16. Plasma phenomena observed in the MAP-WINE campaign

    Science.gov (United States)

    Friedrich, M.

    The wealth of plasma data gathered in the MAP-WINE campaign allows insight into the generation and morphology of electron densities on a large scale, and the nature of the ions on a small scale. The associated measurements of winds and charged particles help to understand the morphology of the mid-latitude ionisation which turns out to correlate poorly with geomagnetic activity, but at least slightly with the prevailing winds. A somewhat clearer connection seems to exist between stratospheric warmings and radio wave absorption minima. On the local scale the interpretation of the rocket measurements of positive ions was helped by simultaneous observations of temperatures and atomic oxygen. The relevance of the description ``winter anomaly'' for high latitude electron density profiles will be examined.

  17. A Radio SETI Campaign for microsec-sec Periodic Signals

    CERN Document Server

    Harp, G R; Astorga, Alfredo; Arbunich, Jack; Hightower, Kristin; Meitzner, Seth; Barott, W C; Nolan, Michael C; Messerschmitt, D G; Vakoch, Douglas A; Shostak, Seth; Tarter, J C

    2015-01-01

    We report a novel radio autocorrelation (AC) search for extraterrestrial intelligence (SETI). For selected frequencies across the terrestrial microwave window (1-10 GHz) observations were conducted at the Allen Telescope Array to identify artificial non-sinusoidal periodic signals with radio bandwidths greater than 1 kHz, which are capable of carrying substantial messages with symbol-rates from 10-10e6 Hz. Out of 243 observations, about half (101) were directed toward sources with known continuum flux greater than 1 Jy (quasars, pulsars, supernova remnants and masers), based on the hypothesis that they might harbor heretofore undiscovered natural or artificial, repetitive, phase or frequency modulation. The rest of the targets were mostly toward exoplanet stars and similarly interesting targets from the standpoint of SETI. This campaign rules out several previously untested hypotheses relating to the number of artificially modulated "natural" sources. Since we are using a phase sensitive detector, these obser...

  18. Recent ProAm Campaigns: Be stars, COROT and others

    CERN Document Server

    Ribeiro, José

    2011-01-01

    The ProAm effort in modern astronomy and astrophysics is now a reality. The achievements of amateur astronomers throughout the early history of astronomy are well known. However, during the 20th century, the high specialisation and the technology required for dealing with the astronomical issues of that epoch, forced a natural separation of the professional activities from the amateur ones. Nowadays, technology has become much cheaper. Amateur astronomers have equipment capable of producing scientific results within their reach. Good equipment pushes some amateur astronomers to learn more, recovering their dialog with professionals. ProAm activities may be fruitful in data mining, in database feeding, in long-term campaigns and even in casual observations.

  19. The NAME 2004 Field Campaign and Modeling Strategy.

    Science.gov (United States)

    Higgins, Wayne; Ahijevych, Dave; Amador, Jorge; Barros, Ana; Berbery, E. Hugo; Caetano, Ernesto; Carbone, Richard; Ciesielski, Paul; Cifelli, Rob; Cortez-Vazquez, Miguel; Douglas, Art; Douglas, Michael; Emmanuel, Gus; Fairall, Chris; Gochis, David; Gutzler, David; Jackson, Thomas; Johnson, Richard; King, Clark; Lang, Timothy; Lee, Myong-In; Lettenmaier, Dennis; Lobato, Rene; Magaña, Victor; Meiten, Jose; Mo, Kingtse; Nesbitt, Stephen; Ocampo-Torres, Francisco; Pytlak, Erik; Rogers, Peter; Rutledge, Steven; Schemm, Jae; Schubert, Siegfried; White, Allen; Williams, Christopher; Wood, Andrew; Zamora, Robert; Zhang, Chidong

    2006-01-01

    The North American Monsoon Experiment (NAME) is an internationally coordinated process study aimed at determining the sources and limits of predictability of warm-season precipitation over North America. The scientific objectives of NAME are to promote a better understanding and more realistic simulation of warm-season convective processes in complex terrain, intraseasonal variability of the monsoon, and the response of the warm-season atmospheric circulation and precipitation patterns to slowly varying, potentially predictable surface boundary conditions.During the summer of 2004, the NAME community implemented an international (United States, Mexico, Central America), multiagency (NOAA, NASA, NSF, USDA) field experiment called NAME 2004. This article presents early results from the NAME 2004 campaign and describes how the NAME modeling community will leverage the NAME 2004 data to accelerate improvements in warm-season precipitation forecasts for North America.

  20. SGP Cloud and Land Surface Interaction Campaign (CLASIC): Measurement Platforms

    Energy Technology Data Exchange (ETDEWEB)

    MA Miller; R Avissar; LK Berg; SA Edgerton; ML Fischer; TJ Jackson; B. Kustas; PJ Lamb; G McFarquhar; Q Min; B Schmid; MS Torn; DD Tuner

    2007-06-01

    The Cloud and Land Surface Interaction Campaign (CLASIC) will be conducted from June 8 to June 30, 2007, at the U.S. Department of Energy’s Atmospheric Radiation Measurement (ARM) Climate Research Facility (ACRF) Southern Great Plains (SGP) site. Data will be collected using eight aircraft equipped with a variety of specialized sensors, four specially instrumented surface sites, and two prototype surface radar systems. The architecture of CLASIC includes a high-altitude surveillance aircraft and enhanced vertical thermodynamic and wind profile measurements that will characterize the synoptic scale structure of the clouds and the land surface within the ACRF SGP site. Mesoscale and microscale structures will be sampled with a variety of aircraft, surface, and radar observations. An overview of the measurement platforms that will be used during the CLASIC are described in this report. The coordination of measurements, especially as it relates to aircraft flight plans, will be discussed in the CLASIC Implementation Plan.

  1. Upgradation of MOT and its Relevance to WET Campaigns

    Indian Academy of Sciences (India)

    Alisher S. Hojaev

    2005-06-01

    The Maidanak One-meter Telescope (MOT) is a Ritchey-Chretien telescope by Carl Zeiss, located atop Maidanak in Uzbekistan, where site parameters indicate excellent atmospheric seeing conditions. An effort to computerize the MOT, jointly made by an Uzbek, Taiwanese and Baltic consortium, is expected to complete in 2005. Monitoring the variability of star clusters will be among the first scientific projects to be carried out. Equipped with sensitive CCD cameras, the MOT, with its middle-Asia geographic location, will be a desirable addition to the Whole Earth Telescope (WET) network.We describe the upgrade engineering and instrumentation of the telescope and how the system can be used in future campaigns.

  2. Deep Impact: observations from a worldwide Earth-based campaign.

    Science.gov (United States)

    Meech, K J; Ageorges, N; A'Hearn, M F; Arpigny, C; Ates, A; Aycock, J; Bagnulo, S; Bailey, J; Barber, R; Barrera, L; Barrena, R; Bauer, J M; Belton, M J S; Bensch, F; Bhattacharya, B; Biver, N; Blake, G; Bockelée-Morvan, D; Boehnhardt, H; Bonev, B P; Bonev, T; Buie, M W; Burton, M G; Butner, H M; Cabanac, R; Campbell, R; Campins, H; Capria, M T; Carroll, T; Chaffee, F; Charnley, S B; Cleis, R; Coates, A; Cochran, A; Colom, P; Conrad, A; Coulson, I M; Crovisier, J; deBuizer, J; Dekany, R; de Léon, J; Dello Russo, N; Delsanti, A; DiSanti, M; Drummond, J; Dundon, L; Etzel, P B; Farnham, T L; Feldman, P; Fernández, Y R; Filipovic, M D; Fisher, S; Fitzsimmons, A; Fong, D; Fugate, R; Fujiwara, H; Fujiyoshi, T; Furusho, R; Fuse, T; Gibb, E; Groussin, O; Gulkis, S; Gurwell, M; Hadamcik, E; Hainaut, O; Harker, D; Harrington, D; Harwit, M; Hasegawa, S; Hergenrother, C W; Hirst, P; Hodapp, K; Honda, M; Howell, E S; Hutsemékers, D; Iono, D; Ip, W-H; Jackson, W; Jehin, E; Jiang, Z J; Jones, G H; Jones, P A; Kadono, T; Kamath, U W; Käufl, H U; Kasuga, T; Kawakita, H; Kelley, M S; Kerber, F; Kidger, M; Kinoshita, D; Knight, M; Lara, L; Larson, S M; Lederer, S; Lee, C-F; Levasseur-Regourd, A C; Li, J Y; Li, Q-S; Licandro, J; Lin, Z-Y; Lisse, C M; LoCurto, G; Lovell, A J; Lowry, S C; Lyke, J; Lynch, D; Ma, J; Magee-Sauer, K; Maheswar, G; Manfroid, J; Marco, O; Martin, P; Melnick, G; Miller, S; Miyata, T; Moriarty-Schieven, G H; Moskovitz, N; Mueller, B E A; Mumma, M J; Muneer, S; Neufeld, D A; Ootsubo, T; Osip, D; Pandea, S K; Pantin, E; Paterno-Mahler, R; Patten, B; Penprase, B E; Peck, A; Petitas, G; Pinilla-Alonso, N; Pittichova, J; Pompei, E; Prabhu, T P; Qi, C; Rao, R; Rauer, H; Reitsema, H; Rodgers, S D; Rodriguez, P; Ruane, R; Ruch, G; Rujopakarn, W; Sahu, D K; Sako, S; Sakon, I; Samarasinha, N; Sarkissian, J M; Saviane, I; Schirmer, M; Schultz, P; Schulz, R; Seitzer, P; Sekiguchi, T; Selman, F; Serra-Ricart, M; Sharp, R; Snell, R L; Snodgrass, C; Stallard, T; Stecklein, G; Sterken, C; Stüwe, J A; Sugita, S; Sumner, M; Suntzeff, N; Swaters, R; Takakuwa, S; Takato, N; Thomas-Osip, J; Thompson, E; Tokunaga, A T; Tozzi, G P; Tran, H; Troy, M; Trujillo, C; Van Cleve, J; Vasundhara, R; Vazquez, R; Vilas, F; Villanueva, G; von Braun, K; Vora, P; Wainscoat, R J; Walsh, K; Watanabe, J; Weaver, H A; Weaver, W; Weiler, M; Weissman, P R; Welsh, W F; Wilner, D; Wolk, S; Womack, M; Wooden, D; Woodney, L M; Woodward, C; Wu, Z-Y; Wu, J-H; Yamashita, T; Yang, B; Yang, Y-B; Yokogawa, S; Zook, A C; Zauderer, A; Zhao, X; Zhou, X; Zucconi, J-M

    2005-10-14

    On 4 July 2005, many observatories around the world and in space observed the collision of Deep Impact with comet 9P/Tempel 1 or its aftermath. This was an unprecedented coordinated observational campaign. These data show that (i) there was new material after impact that was compositionally different from that seen before impact; (ii) the ratio of dust mass to gas mass in the ejecta was much larger than before impact; (iii) the new activity did not last more than a few days, and by 9 July the comet's behavior was indistinguishable from its pre-impact behavior; and (iv) there were interesting transient phenomena that may be correlated with cratering physics.

  3. Large-scale CO2 measurement campaigns in Danish schools

    DEFF Research Database (Denmark)

    Clausen, Geo; Toftum, Jørn; Bekö, Gabriel

    2016-01-01

    In two large measurement campaigns performed in 2009 and 2014 more than 1500 spot measurements of CO2 were made by pupils in Danish primary school classes. In 2009 56% of the measurements exceeded the recommended value of 1000 ppm CO2. This percentage had increased to 60% in 2014. Changing...... the behaviour of the pupils had a positive effect, as the proportion of classrooms exceeding 1000 ppm CO2 in separate measurement (students outside and airing in the break preceding the measurement lesson in which the measurement was made) was 39%. The principle of ventilation had a substantial impact...... on the measured CO2 concentrations. In 80% of the classrooms with natural ventilation the concentration of CO2 exceeded 1000 ppm, while the fraction was 40% in classrooms with balanced mechanical ventilation....

  4. IceBridge: Bringing a Field Campaign Home

    Science.gov (United States)

    Woods, J.; Beck, J.; Bartholow, S.

    2015-12-01

    IceBridge, a six-year NASA mission, is the largest airborne survey of Earth's polar ice ever flown. It will yield an unprecedented three-dimensional view of Arctic and Antarctic ice sheets, ice shelves and sea ice. These flights will provide a yearly, multi-instrument look at the behavior of the rapidly changing features of the Greenland and Antarctic ice. Data collected during IceBridge will help scientists bridge the gap in polar observations between NASA's Ice, Cloud and Land Elevation Satellite (ICESat) -- in orbit since 2003 -- and ICESat-2, planned for 2017. ICESat stopped collecting science data in 2009, making IceBridge critical for ensuring a continuous series of observations. IceBridge will use airborne instruments to map Arctic and Antarctic areas once a year at a minimum, with new campaigns being developed during the Arctic melt season. IceBridge flights are conducted in the spring and summer for the Arctic and in the fall over Antarctica. Other smaller airborne surveys around the world are also part of the IceBridge campaign. IceBridge actively engages the public and educators through a variety of outlets ranging from communications strategies through social media outlets, to larger organized efforts such as PolarTREC. In field activities include blog posts, photo updates, in flight chat sessions, and more intensive live events to include google hangouts, where field team members can interact with the public during a scheduled broadcast. The IceBridge team provides scientists and other team members with the training and support to become communicators in their own right. There is an exciting new initiative where IceBridge will be collaborating with Undergraduate and Graduate students to integrate the next generation of scientists and communicators into the Science Teams. This will be explored through partnerships with institutions that are interested in mentoring through project based initiatives.

  5. Power Systems Development Facility Gasification Test Campaign TC25

    Energy Technology Data Exchange (ETDEWEB)

    Southern Company Services

    2008-12-01

    In support of technology development to utilize coal for efficient, affordable, and environmentally clean power generation, the Power Systems Development Facility (PSDF), located in Wilsonville, Alabama, routinely demonstrates gasification technologies using various types of coals. The PSDF is an engineering scale demonstration of key features of advanced coal-fired power systems, including a KBR Transport Gasifier, a hot gas particulate control device, advanced syngas cleanup systems, and high-pressure solids handling systems. This report summarizes the results of TC25, the second test campaign using a high moisture lignite coal from the Red Hills mine in Mississippi as the feedstock in the modified Transport Gasifier configuration. TC25 was conducted from July 4, 2008, through August 12, 2008. During TC25, the PSDF gasification process operated for 742 hours in air-blown gasification mode. Operation with the Mississippi lignite was significantly improved in TC25 compared to the previous test (TC22) with this fuel due to the addition of a fluid bed coal dryer. The new dryer was installed to dry coals with very high moisture contents for reliable coal feeding. The TC25 test campaign demonstrated steady operation with high carbon conversion and optimized performance of the coal handling and gasifier systems. Operation during TC25 provided the opportunity for further testing of instrumentation enhancements, hot gas filter materials, and advanced syngas cleanup technologies. The PSDF site was also made available for testing of the National Energy Technology Laboratory's fuel cell module and Media Process Technology's hydrogen selective membrane with syngas from the Transport Gasifier.

  6. The Sodankyla Total Ozone Intercomparison and Validation Campaign: ozonesonde observations

    Science.gov (United States)

    Kivi, Rigel; Bojkov, Bojan; Kyro, Esko; Heikkinen, Pauli; McGee, Thomas; Brinksma, Ellen

    Ozonesondes are widely used to validate satellite borne atmospheric remote sensing measurements. Sonde data quality depends on the sonde type and the preparation procedure. It is important to assess the accuracy of sonde measurements to be used for the validation of satellite instruments. Here we investigate the performance of ENSCI ozonesondes during the Sodankyl¨ a Total Ozone Intercomparison and Validation Campaign (SAUNA), which took place in March -April 2006 and in February-March 2007 in Sodankyl¨, Finland (67.4 ° N, 26.6 ° E). The cama paign provided a large set of ground-based observational data to validate the performance of ground-based and satellite borne ozone sensors at a high latitude site. We present comparisons with satellite instruments, an ozone lidar and Brewer spectrophotometers and results from dual ozonesonde flights. During March 22- April 14, 2006 we performed altogether 31 balloon flights, and from February 1 to March 3, 2007 in total 54 flights. The balloon launches were timed to the ozone measurements on board the NASA Aura satellite. In each payload an ENSCI ozonesonde was flown prepared with the cathode solution concentration of 0.5% KI. In addition, we made a series of dual sonde flights, which included also a SPC ozonesonde with the cathode solution concentration of 1 % KI. As a result of all dual sonde flights we found relative difference less than 2 % between the sonde types in the stratosphere, and from 3 to 4 % in the troposphere. Total ozone from sondes was in good agreement with the Ozone Monitoring Instrument (OMI) observations on board the Aura satellite. During the first campaign phase the average ratio OMI/ sonde was 0.99 +/- 0.02 % and during the second phase 1.00 +/- 0.05 %. The average ratio Brewer/sonde was 1.00 +/- 0.02 %.

  7. Study of Atmospheric Forcing and Responses (SAFAR campaign: overview

    Directory of Open Access Journals (Sweden)

    A. Jayaraman

    2010-01-01

    Full Text Available Study of Atmospheric Forcing and Responses (SAFAR is a five year (2009–2014 research programme specifically to address the responses of the earth's atmosphere to both natural and anthropogenic forcings using a host of collocated instruments operational at the National Atmospheric Research Laboratory, Gadanki (13.5° N, 79.2° E, India from a unified viewpoint of studying the vertical coupling between the forcings and responses from surface layer to the ionosphere. As a prelude to the main program a pilot campaign was conducted at Gadanki during May–November 2008 using collocated observations from the MST radar, Rayleigh lidar, GPS balloonsonde, and instruments measuring aerosol, radiation and precipitation, and supporting satellite data. We show the importance of the large radiative heating caused by absorption of solar radiation by soot particles in the lower atmosphere, the observed high vertical winds in the convective updrafts extending up to tropopause, and the difficulty in simulating the same with existing models, the upward traveling waves in the middle atmosphere coupling the lower atmosphere with the upper atmosphere, their manifestation in the mesospheric temperature structure and inversion layers, the mesopause height extending up to 100 km, and the electro-dynamical coupling between mesosphere and the ionosphere which causes irregularities in the ionospheric F-region. The purpose of this communication is not only to share the knowledge that we gained from the SAFAR pilot campaign, but also to inform the international atmospheric science community about the SAFAR program as well as to extend our invitation to join in our journey.

  8. Enhanced Soundings for Local Coupling Studies Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Ferguson, Craig R [University at Albany, State University of New York; Santanello, Joseph A [NASA Goddard Space Flight Center (GSFC), Greenbelt, MD (United States); Gentine, Pierre [Columbia Univ., New York, NY (United States)

    2016-04-01

    This document presents initial analyses of the enhanced radiosonde observations obtained during the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility Enhanced Soundings for Local Coupling Studies Field Campaign (ESLCS), which took place at the ARM Southern Great Plains (SGP) Central Facility (CF) from June 15 to August 31, 2015. During ESLCS, routine 4-times-daily radiosonde measurements at the ARM-SGP CF were augmented on 12 days (June 18 and 29; July 11, 14, 19, and 26; August 15, 16, 21, 25, 26, and 27) with daytime 1-hourly radiosondes and 10-minute ‘trailer’ radiosondes every 3 hours. These 12 intensive operational period (IOP) days were selected on the basis of prior-day qualitative forecasts of potential land-atmosphere coupling strength. The campaign captured 2 dry soil convection advantage days (June 29 and July 14) and 10 atmospherically controlled days. Other noteworthy IOP events include: 2 soil dry-down sequences (July 11-14-19 and August 21-25-26), a 2-day clear-sky case (August 15-16), and the passing of Tropical Storm Bill (June 18). To date, the ESLCS data set constitutes the highest-temporal-resolution sampling of the evolution of the daytime planetary boundary layer (PBL) using radiosondes at the ARM-SGP. The data set is expected to contribute to: 1) improved understanding and modeling of the diurnal evolution of the PBL, particularly with regard to the role of local soil wetness, and (2) new insights into the appropriateness of current ARM-SGP CF thermodynamic sampling strategies.

  9. Comparison of Human Exploration Architecture and Campaign Approaches

    Science.gov (United States)

    Goodliff, Kandyce; Cirillo, William; Mattfeld, Bryan; Stromgren, Chel; Shyface, Hilary

    2015-01-01

    As part of an overall focus on space exploration, National Aeronautics and Space Administration (NASA) continues to evaluate potential approaches for sending humans beyond low Earth orbit (LEO). In addition, various external organizations are studying options for beyond LEO exploration. Recent studies include NASA's Evolvable Mars Campaign and Design Reference Architecture (DRA) 5.0, JPL's Minimal Mars Architecture; the Inspiration Mars mission; the Mars One campaign; and the Global Exploration Roadmap (GER). Each of these potential exploration constructs applies unique methods, architectures, and philosophies for human exploration. It is beneficial to compare potential approaches in order to better understand the range of options available for exploration. Since most of these studies were conducted independently, the approaches, ground rules, and assumptions used to conduct the analysis differ. In addition, the outputs and metrics presented for each construct differ substantially. This paper will describe the results of an effort to compare and contrast the results of these different studies under a common set of metrics. The paper will first present a summary of each of the proposed constructs, including a description of the overall approach and philosophy for exploration. Utilizing a common set of metrics for comparison, the paper will present the results of an evaluation of the potential benefits, critical challenges, and uncertainties associated with each construct. The analysis framework will include a detailed evaluation of key characteristics of each construct. These will include but are not limited to: a description of the technology and capability developments required to enable the construct and the uncertainties associated with these developments; an analysis of significant operational and programmatic risks associated with that construct; and an evaluation of the extent to which exploration is enabled by the construct, including the destinations

  10. Campaign Finance Regulation: the Resilence of the American Model

    Directory of Open Access Journals (Sweden)

    William D. Araiza

    2009-12-01

    Full Text Available

    The current term of the United States Supreme Court, which began this past October, is notable for its concentration of cases testing the permissible scope of federal regulation of business. But if this term’s docket reflects the pressure faced by the American economic model – a model marked by lax regulation, faith in private choices and market outcomes, and toleration of large inequalities in results – then this term will likely also mark a reaffirmation of that model in the context of free expression. In September the Court held a rare off-schedule oral argument in Citizens United v. Federal Election Commission, a case that may result in significant changes in the constitutional status of American campaign finance law.  Citizens United presents the Court’s emerging conservative majority with an opportunity to deregulate corporations’ campaign speech by finding restrictions on that speech to violate the First Amendment. Depending on the breadth of the Court’s holding, Citizens United may well result in the triumph of the American economic model in the context of the political marketplace exactly when that model is coming under severe strain on other fronts.

  11. Combination and long term stability of the IGS Reprocessing campaign

    Science.gov (United States)

    Booker, David; Clarke, Peter J.; Lavallée, David A.

    2010-05-01

    During the relatively short life of the Global Positioning System (GPS) there have been several changes to the analysis procedure, leading to inhomogeneous coordinate time series. Although they have reduced systematic errors in more recent solutions, these changes have modified the apparent periodic signals observed and led to spurious discontinuities. The International GNSS Service (IGS) reprocessing campaign uses the latest operational models and techniques to reprocess the back catalogue of GPS data to produce remove inconsistencies caused by the various model changes, thus producing a homogeneous time series of station coordinates and Earth Rotation Parameters (ERPs). Weekly coordinate and ERP solutions from up to 11 reprocessing analysis centres (ACs) have been aligned to the ITRF and combined using the TANYA software in a rigorous weighted least-squares solution. Analysis of the time series of station coordinates and Helmert transformation parameters between the combined solution and the ITRF shows a at least a 50 percent improvement in the stability of the reprocessed weekly solutions compared with earlier operational products. There is a gradual decrease in the weighted root mean square coordinate difference, both between the combined weekly solutions and the ITRF and between the individual AC solutions and their weekly combination, which reaches a minimum around the end of 2005 with a slight increase thereafter. We observe clear differences in the periodicity of Helmert transformation parameters between the individual AC solutions and the combined solution, which presumably result from variations in AC processing strategy. There is a clear annual or near annual periodic variation in the scale difference between the combined solution and the ITRF05 and some less clear variation between the translation parameters, which needs further analysis as to its cause. Keywords: GPS, ITRF, IGS reprocessing campaign, periodic errors

  12. ParticipACTION: A mass media campaign targeting parents of inactive children; knowledge, saliency, and trialing behaviours

    Directory of Open Access Journals (Sweden)

    Gauvin Lise

    2009-12-01

    Full Text Available Abstract Background In late 2007, Canada's ParticipACTION national physical activity mass media campaign was re-launched, with an initial campaign targeting parents of elementary school-aged children. The campaign informed them about the risks of physical inactivity for children and youth. The purpose of this study was to assess campaign awareness and understanding following the campaign, and to identify whether exposure to this campaign was likely associated with behaviour change. Methods A convenience sample of 1,500 adults was recruited though an existing panel (n = 60,000 of Canadian adults to participate in online surveys. Initial campaign exposure included "prompted" and "unprompted" recall of specific physical activity messages from the 2007 ParticipACTION campaign, knowledge of the benefits of PA, saliency, and initial trial behaviours to help their children become more active. Results One quarter of respondents showed unprompted recall of specific message content from the ParticipACTION campaign, and prompted recall was 57%. Message recall and understanding was associated with knowledge about physical activity, and that in turn was related to high saliency. Saliency was associated with each of the physical activity-related trial behaviours asked. Conclusion Campaign awareness and understanding was high following this ParticipACTION campaign, and was associated with intermediate campaign outcomes, including saliency and trial behaviours. This is relevant to campaign evaluations, as it suggests that an initial focus on influencing awareness and understanding is likely to lead to more substantial change in campaign endpoints.

  13. Influence of a nationwide social marketing campaign on adolescent drug use.

    Science.gov (United States)

    Scheier, Lawrence M; Grenard, Jerry L

    2010-04-01

    In this study, we examined whether awareness (recall) of the National Youth Anti-Drug Media Campaign (NYADMC) benefited youth by attenuating their drug use. Data were obtained from the National Survey of Parents and Youth (NSPY), an evaluative survey tool designed to monitor campaign progress over 4 years. A growth modeling strategy was used to examine whether change in message recall or campaign brand awareness was related to declining patterns of drug use. Two distinct growth trajectories were modeled to account for growth among younger (12 to 14) versus older (15 to 18) youth. Growth trajectories indicated steady and positive increases in alcohol, cigarette, and marijuana use over time. During the early portion of adolescence, youth reported more "brand" awareness, remembered more of the video clips depicting campaign messages, recalled more media stories about youth and drugs and more antitobacco ads, and reported more radio listening and less television watching. When they were older, these same youth reported declines in these same awareness categories except for specifically recalling campaign ads and radio listening. Models positing simultaneous growth in drug use and campaign awareness indicated mixed findings for the campaign. Overall early levels of campaign awareness had a limited influence on rates of growth, and in a few cases higher levels were associated with quicker acquisition of drug use behaviors. When they were younger, these youth accelerated their drug use and reported increasing amounts of campaign awareness. When they were older, increasing awareness was associated with declines in binge drinking and cigarette smoking. No effects for marijuana were significant but trended in the direction of increased awareness associated with declining drug use. The findings are discussed in terms of how they depart from previous reports of campaign efficacy and the potential efficacy of social marketing campaigns to reach a large and impressionable

  14. The importance of campaign saliency as a predictor of attitude and behavior change: A pilot evaluation of social marketing campaign Fat Talk Free Week.

    Science.gov (United States)

    Garnett, Bernice Raveche; Buelow, Robert; Franko, Debra L; Becker, Carolyn; Rodgers, Rachel F; Austin, S Bryn

    2014-01-01

    Fat Talk Free Week (FTFW), a social marketing campaign designed to decrease self-disparaging talk about body and weight, has not yet been evaluated. We conducted a theory-informed pilot evaluation of FTFW with two college samples using a pre- and posttest design. Aligned with the central tenets of the Elaboration Likelihood Model (ELM), we investigated the importance of FTFW saliency as a predictor of fat talk behavior change. Our analytic sample consisted of 118 female participants (83% of original sample). Approximately 76% of the sample was non-Hispanic White, 14% Asian, and 8% Hispanic. At baseline, more than 50% of respondents reported engaging in frequent self fat talk; at posttest, this number dropped to 34% of respondents. Multivariable regression models supported campaign saliency as the single strongest predictor of a decrease in self fat talk. Our results support the social diffusion of campaign messages among shared communities, as we found significant decreases in fat talk among campaign attenders and nonattenders. FTFW may be a promising short-term health communication campaign to reduce fat talk, as campaign messages are salient among university women and may encourage interpersonal communication.

  15. Meteorological Sensor Array (MSA)-Phase I. Volume 3 (Pre-Field Campaign Sensor Calibration)

    Science.gov (United States)

    2015-07-01

    ARL-TR-7362 ● JULY 2015 US Army Research Laboratory Meteorological Sensor Array (MSA)–Phase I, Volume 3 (Pre-Field Campaign... Sensor Calibration) by Gail Vaucher and Robert Edmonds Approved for public release; distribution is unlimited...Meteorological Sensor Array (MSA)–Phase I, Volume 3 (Pre-Field Campaign Sensor Calibration) by Gail Vaucher and Robert Edmonds

  16. Health Communications in Rural America: Lessons Learned from an Arthritis Campaign in Rural Arkansas

    Science.gov (United States)

    Balamurugan, Appathurai; Rivera, Mark; Sutphin, Kim; Campbell, Debbie

    2007-01-01

    Context: Lack of awareness about diseases and associated risk factors could partially account for some rural health disparities. Health communications campaigns can be an effective means of increasing awareness in these areas. Purpose: To review findings and lessons learned from a rural health communications campaign. Methods: The health…

  17. Night of Darkness Campaign: Make Light Pollution Something Everybody Cares About

    Science.gov (United States)

    Pas, Friedel

    2015-03-01

    To battle light pollution issues, influence the market so that customers request only good lighting. An important factor in doing this is to convince decision makers that light pollution is something the whole society cares about. This article gives an overview of an existing campaign that does this and emphasizes some important factors to consider in your campaign.

  18. Overview of the synoptic and pollution situation over Europe during the EUCAARI-LONGREX field campaign

    NARCIS (Netherlands)

    Hamburger, T.; McMeeking, G.; Minikin, A.; Birmili, W.; Dall'Osto, M.; O'Dowd, C.; Flentje, H.; Henzing, B.; Junninen, H.; Kristensson, A.; Leeuw, G. de; Stohl, A.; Burkhart, J.F.; Coe, H.; Krejci, R.; Petzold, A.

    2011-01-01

    In May 2008 the EUCAARI-LONGREX aircraft field campaign was conducted within the EUCAARI intensive observational period. The campaign aimed at studying the distribution and evolution of air mass properties on a continental scale. Airborne aerosol and trace gas measurements were performed aboard the

  19. Population-Based Evaluation of the "Livelighter" Healthy Weight and Lifestyle Mass Media Campaign

    Science.gov (United States)

    Morley, B.; Niven, P.; Dixon, H.; Swanson, M.; Szybiak, M.; Shilton, T.; Pratt, I. S.; Slevin, T.; Hill, D.; Wakefield, M.

    2016-01-01

    The Western Australian (WA) "LiveLighter" (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ("why" change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier…

  20. 49 CFR 579.5 - Notices, bulletins, customer satisfaction campaigns, consumer advisories, and other communications.

    Science.gov (United States)

    2010-10-01

    ... 49 Transportation 7 2010-10-01 2010-10-01 false Notices, bulletins, customer satisfaction... General § 579.5 Notices, bulletins, customer satisfaction campaigns, consumer advisories, and other... to NHTSA a copy of each communication relating to a customer satisfaction campaign, consumer...

  1. 76 FR 21873 - Notice Inviting Proposals for Taking Ownership and Operation of the TEACH Campaign

    Science.gov (United States)

    2011-04-19

    ... ] encourage a large and diverse group of high-performing individuals to pursue a career in teaching. As one... help develop the TEACH Campaign into a nationally prominent effort to bring a large number of high... Notice Inviting Proposals for Taking Ownership and Operation of the TEACH Campaign AGENCY: Office...

  2. Doing the "Work of Hearing": Girls' Voices in Transnational Educational Development Campaigns

    Science.gov (United States)

    Khoja-Moolji, Shenila

    2016-01-01

    There is an increasing focus in transnational campaigns for girls' education and empowerment on highlighting the voices of girls from the global south. These moves are made in response to feminist critiques of said campaigns for not attending to the diverse, multiple and complex lived experiences of girls. This article engages in theorising these…

  3. The Political Discourse of the Campaign against Bilingual Education: From "Proposition 227" to "Horne v. Flores"

    Science.gov (United States)

    Yamagami, Mai

    2012-01-01

    Using the frameworks of critical discourse analysis, representation theory, and legitimization theory, this study examines the political discourse of the campaign for Proposition 227 in California--particularly, the key social representations of languages, their speakers, and the main political actors in the campaign. The analysis examines the…

  4. The Cabauw Intercomparison campaign for Nitrogen Dioxide measuring Instruments (CINDI): Design, execution, and early results

    NARCIS (Netherlands)

    Piters, A.J.M.; Boersma, K.F.; Kroon, M.; Hains, J.C.; Roozendael, M. van; Wittrock, F.; Abuhassan, N.; Adams, C.; Akrami, M.; Allaart, M.A.F.; Apituley, A.; Beirle, S.; Bergwerff, J.B.; Berkhout, A.J.C.; Brunner, D.; Cede, A.; Chong, J.; Clémer, K.; Fayt, C.; Frieß, U.; Gast, L.F.L.; Gil-Ojeda, M.; Goutail, F.; Graves, R.; Griesfeller, A.; Großmann, K.; Hemerijckx, G.; Hendrick, F.; Henzing, B.; Herman, J.; Hermans, C.; Hoexum, M.; Hoff, G.R. van der; Irie, H.; Johnston, P.V.; Kanaya, Y.; Kim, Y.J.; Klein Baltink, H.; Kreher, K.; Leeuw, G. de; Leigh, R.; Merlaud, A.; Moerman, M.M.; Monks, P.S.; Mount, G.H.; Navarro-Comas, M.; Oetjen, H.; Pazmino, A.; Perez-Camacho, M.; Peters, E.; Du Piesanie, A.; Pinardi, G.; Puentedura, O.; Richter, A.; Roscoe, H.K.; Schönhardt, A.; Schwarzenbach, B.; Shaiganfar, R.; Sluis, W.; Spinei, E.; Stolk, A.P.; Strong, K.; Swart, D.P.J.; Takashima, H.; Vlemmix, T.; Vrekoussis, M.; Wagner, T.; Whyte, C.; Wilson, K.M.; Yela, M.; Yilmaz, S.; Zieger, P.; Zhou, Y.

    2012-01-01

    From June to July 2009 more than thirty different in-situ and remote sensing instruments from all over the world participated in the Cabauw Intercomparison campaign for Nitrogen Dioxide measuring Instruments (CINDI). The campaign took place at KNMI's Cabauw Experimental Site for Atmospheric Research

  5. The Cabauw Intercomparison campaign for Nitrogen Dioxide measuring Instruments (CINDI): design, execution, and early results

    NARCIS (Netherlands)

    Henzing, J.S.; Leeuw, G. de; Piters, A.J.M.; Boersma, K.F.; Kroon, M.; Hains, J.C.; Roozendael, M. van; Wittrock, F.; Abuhassan, N.; Adams, C.; Akrami, M.; Allaart, M.A.F.; Apituley, A.; Bergwerff, J.B.; Berkhout, A.J.C.; Brunner, D.; Cede, A.; Chong, J.; Clémer, K.; Fayt, C.; Friess, U.; Gast, L.F.L.; Gil-Ojeda, M.; Goutail, F.; Graves, R.; Griesfeller, A.; Grossmann, K.; Hemerijckx, G.; Hendrick, F.; Herman, J.; Hermans, C.; Hoexum, M.; Hoff, G.R. van der; Irie, H.; Johnston, P.V.; Kanaya, Y.; Kim, Y.J.; Klein Baltink, H.; Kreher, K.; Leigh, R.; Merlaud, A.; Moerman, M.M.; Monks, P.S.; Mount, G.H.; Navarro-Comas, M.; Oetjen, H.; Pazmino, A.; Perez-Camacho, M.; Peters, E.; Piesanie, A. du; Pinardi, G.; Puentadura, O.; Richter, A.; Roscoe, H.K.; Schönhardt, A.; Schwarzenbach, B.; Shaiganfar, R.; Sluis, W.; Spinei, E.; Stolk, A.P.; Strong, K.; Swart, D.P.J.; Takashima, H.; Vlemmix, T.; Vrekoussis, M.; Wagner, T.; Whyte, C.; Wilson, K.M.; Yela, M.; Yilmaz, S.; Zieger, P.; Zhou, Y.

    2011-01-01

    From June to July 2009 more than thirty different in-situ and remote sensing instruments from all over the world participated in the Cabauw Intercomparison campaign for Nitrogen Dioxide measuring Instruments (CINDI). The campaign took place at KNMI’s 5 Cabauw Experimental Site for Atmospheric Resear

  6. Let's talk about alcohol: The role of interpersonal communication and health campaigns

    NARCIS (Netherlands)

    Hendriks, H.

    2014-01-01

    Inspired by the varying degrees of success of health campaigns, this dissertation shows that interpersonal communication plays a vital role for the prediction of health behaviors and health campaign effects. In the context of alcohol abuse and binge drinking, this dissertation provides insight into

  7. The Dutch 'Folic Acid Campaign'-have the goals been achieved?

    NARCIS (Netherlands)

    van der Pal-de Bruin, KM; de Walle, HEK; Jeeninga, W; de Rover, C; Cornel, MC; de Jong-van den Berg, LTW; Schouten, J; Brand, R; Buitendijk, SE

    2000-01-01

    Periconceptional folic acid use considerably reduces the risk of neural tube defects. The aim of this study was to measure the effect of the national and the local 'Folic Acid Campaign' on periconceptional folic acid use. Before (1995 survey) and 1 year after the campaign (1996 survey), the awarenes

  8. Alabama's Illiteracy Campaign for Black Adults, 1915-1930: An Analysis.

    Science.gov (United States)

    Akenson, James E.; Neufeldt, Harvey G.

    1985-01-01

    From 1910 to 1930, illiteracy rates among Alabama's Black population decreased. Yet it is doubtful that the State's literacy campaign was a major contributor to the decline in Black illiteracy; the campaign was closely tied to the White supremacy movement, and most of the funds were directed toward White education. (GC)

  9. Long-term effects of a climate change teaching campaign – a case study

    DEFF Research Database (Denmark)

    Cruys-Bagger, Søren Ib; Daugbjerg, Peer

    2008-01-01

    The authors perform in association with School of Education, Aarhus University an evaluation of the long term effects of the campaign visit. We are investigating the sustainable effect of science campaigns for schools by collecting teachers reflection on the value of the visit of “Klimakaravanen...

  10. Measuring and Monitoring in the South African "Kha Ri Gude" Mass Literacy Campaign

    Science.gov (United States)

    McKay, Veronica

    2015-01-01

    After many previous failed attempts to reach illiterate adults, the award-winning South African "Kha Ri Gude" mass literacy campaign, launched in 2008, undertook to ensure that learners seized the opportunity to learn--for many adults, this was a "last chance". Written from an insider perspective by the campaign's founding…

  11. Lessons learned from a community campaign on child safety in the Netherlands

    NARCIS (Netherlands)

    Wortel, E.; Vries, H. de; Geus, G.H. de

    1996-01-01

    A 1-year community campaign was carried out in The Netherlands to reduce home-related injuries of preschool-aged children by 20%. Because health education directed at parents of preschool-aged children was a main instrument in this campaign, several guidelines on behalf of effective health education

  12. Campaign Documentaries: Behind-the-Scenes Perspectives Make Useful Teaching Tools

    Science.gov (United States)

    Wolfford, David

    2012-01-01

    Over the last 20 years, independent filmmakers have produced insightful documentaries of high profile political campaigns with behind-the-scenes footage. These documentaries offer inside looks and unique perspectives on electoral politics. This campaign season, consider "The War Room"; "A Perfect Candidate"; "Journeys With George;" "Chisholm '72";…

  13. Short, sharp shock public health campaign had limited impact on raising awareness of laryngeal cancer.

    Science.gov (United States)

    Sethi, Neeraj; Rafferty, Amy; Rawnsley, Trisha; Jose, Jemy

    2016-09-01

    Laryngeal cancer has poorer outcomes if diagnosed at a later stage. Improving awareness could encourage earlier presentation and improve outcomes. This study aimed to evaluate a public engagement campaign targeted at raising awareness of laryngeal cancer. An epidemiological study identified high-risk populations in the region. A target population as well as a matched control population was selected. A cancer awareness survey combined with focus groups guided the design of a 3-month multimedia campaign. The survey was repeated post-campaign to evaluate the campaign effectiveness. The study identified populations with the highest rates of laryngeal cancer and late stage disease at presentation. The surveys performed revealed a limited effect of the multimedia campaign in raising awareness of the signs and symptoms of laryngeal cancer. Recall of the campaign also faded rapidly. This is the first public awareness campaign aimed at laryngeal cancer carried out in the UK. The results suggest that short-term campaigns have a limited effect and a more prolonged approach should be considered.

  14. Promoting Tobacco-Free School Policies through a Statewide Media Campaign

    Science.gov (United States)

    Summerlin-Long, Shelley K.; Goldstein, Adam O.; Davis, James; Shah, Vandana

    2009-01-01

    Background: Comprehensive, enforced tobacco-free school (TFS) policies lead to significant reductions in youth tobacco use. North Carolina is the first state in the United States to develop a statewide mass media campaign to promote the adoption of and compliance with TFS policies. Methods: In order to guide campaign development, researchers…

  15. Bias in the News: Network Television Coverage of the 1972 Election Campaign.

    Science.gov (United States)

    Hofstetter, C. Richard

    This book analyzes the coverage of the 1972 presidential election campaign by the three major television networks, focusing on weekday-evening news broadcasts from 10 July to 6 November 1972. The study's two objectives are to identify and explain discernible patterns of campaign news coverage and to show how these patterns relate to the…

  16. Biased News in the 1972 Campaign: A Multi-Media Analysis.

    Science.gov (United States)

    Hofstetter, C. Richard

    The purpose of this study is to present systematic findings concerning bias in TV news coverage of the 1972 presidential campaign and to describe the kinds of coverage that the candidates and parties received during the campaign. News about the election was analyzed from weekday network evening news programs, AP day and night wire coverage, a…

  17. 5 CFR 734.307 - Campaigning for a spouse or family member.

    Science.gov (United States)

    2010-01-01

    ... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Campaigning for a spouse or family member... Campaigning for a spouse or family member. An employee covered under this subpart who is the spouse or family..., accept, or receive contributions of money or the paid or unpaid services of a business or corporation,...

  18. The Portuguese Literacy Campaigns after the Carnation Revolution (1974-1977)

    Science.gov (United States)

    Gomes, Isabel Pereira; Amorim, José Pedro; Correia, José Alberto; Menezes, Isabel

    2015-01-01

    This article presents a description of the major campaigns of adult literacy in the revolutionary period in Portugal, between the years 1974 and 1977. The campaigns aimed to address the problem of extremely low levels of formal education and high levels of adult illiteracy, and were organized by different movements, from the military to political…

  19. Bad Men "Speaking" Well: A Case Study of Political Campaign Ethics.

    Science.gov (United States)

    Kelley, Colleen E.

    This essay examines some of the campaign communication behavior during the 1988 presidential race in terms of ethical criteria for a participatory democracy. Overall, this campaign violated several standards for ethical behavior through strategies such as over-reliance on emotional appeals, ridicule, failure to focus on relevant issues, and…

  20. Negative campaigning in Western Europe: beyond the vote-seeking perspective

    NARCIS (Netherlands)

    Walter, A.S.

    2012-01-01

    Are election campaigns in Western Europe becoming more negative? Under which circumstances do political parties decide to attack? Are there differences in negative campaigning between the British two-three party system and the Dutch and German multiparty systems, which have a political culture of ba

  1. Talking about alcohol consumption: health campaigns, conversational valence, and binge drinking intentions

    NARCIS (Netherlands)

    Hendriks, H.; de Bruijn, G.-J.; van den Putte, B.

    2012-01-01

    Objectives. Although research has shown that whether people talk about health issues influences health campaign effects, no evidence exists on whether conversational valence fulfils a mediating role within health campaign effects. In the context of alcohol consumption, this two-wave experimental res

  2. 'Babies know the Facts about Folic': A behavioral Change Campaign utilizing Digital and Social Media

    Directory of Open Access Journals (Sweden)

    Tina Flaherty

    2015-11-01

    The campaign received significant exposure on social and digital channels. The hub on the safefood website received over 33,485 views during the duration of the campaign. The campaign had a reach of 830,389 on Facebook and an overall engagement rate on 1.62 on Facebook and 4% on Twitter. A shift in women’s knowledge, attitudes and behaviours as a result of the campaign was observed. Prior to the launch of the campaign 26.4% of women believed that all sexually active women who could potentially become pregnant should ensure they are taking folic acid supplements. This increased to 74.8% post campaign (p<.001. The research also indicated that pre campaign 7.3% of women routinely took folic acid supplements although they were not planning a pregnancy, this figure increased to 14.5% post campaign indicating an increase of 6.9% (p<.001. Sales of folic acid on the island of Ireland also increased with pharmacies, retailers and manufacturers noting increases in sales of between 19% and 30%.

  3. 78 FR 25425 - Request for Stakeholder Comments on Doing Business in Africa Campaign

    Science.gov (United States)

    2013-05-01

    ... From the Federal Register Online via the Government Publishing Office DEPARTMENT OF COMMERCE International Trade Administration Request for Stakeholder Comments on Doing Business in Africa Campaign AGENCY..., April 16, 2013, regarding the Doing Business in Africa Campaign, to extend the deadline date...

  4. Using a Multimedia Social Marketing Campaign to Increase Active Bystanders on the College Campus

    Science.gov (United States)

    Potter, Sharyn J.

    2012-01-01

    Objective: To evaluate the campus-wide administration of the Know Your Power bystander-oriented social marketing campaign. Participants: Undergraduate students at a public college were invited to participate in a public awareness survey before and after the 6-week campaign administration in February and March 2009. Methods: Pretest and posttests…

  5. News Bias in the 1972 Campaign: A Cross-Media Comparison. Journalism Monographs No. 58.

    Science.gov (United States)

    Hofstetter, C. Richard

    The television networks nightly news coverage of the 1972 Presidential campaign was examined between July 10 and November 6, 1972 to assess the nature and impact of political bias in news coverage. The campaign news coverage of two newspapers and one wire service was also compared with respect to the content and length of each medium's news about…

  6. Literacy and Development: A Study of Yemissrach Dimts Literacy Campaign in Ethiopia.

    Science.gov (United States)

    Sjostrom, Margareta; Sjostrom, Rolf

    The Yemissrach Dimts Literacy Campaign in Ethiopia, begun in 1962 and concentrated in rural areas for the benefit of adults, was evaluated in a study of 466 program participants and 66 additional adult villagers. The study focused on student achievement, teaching methods, benefits experienced by participants, and the literacy campaign's role…

  7. Rock the Watt: An Energy Conservation Campaign at Pacific Northwest National Lab

    Energy Technology Data Exchange (ETDEWEB)

    None

    2016-01-01

    Case study describes Pacific Northwest National Laboratory's (PNNL) three-month Rock the Watt campaign to reduce energy use at its main campus in Richland, Washington. The campaign objectives were to educate PNNL employees about energy conservation opportunities in their workplace and to motivate them to help PNNL save energy and costs and to reduce greenhouse gas emissions.

  8. Getting to Know U: The Story behind American University's Brand Campaign

    Science.gov (United States)

    Flannery, Teresa M.

    2012-01-01

    This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

  9. Consequences of a Recent Campaign of Criticism against School Sex Education in Japan

    Science.gov (United States)

    Hirose, Hiroko

    2013-01-01

    This paper aims to provide insights into recent events concerning school sex education in Japan. A campaign of criticism against school sex education emerged in 2002 at both national and regional levels, and included a court case in Tokyo. Despite leaving a depressing atmosphere regarding sex education teaching practices, this campaign also…

  10. A Best Practices Service Learning Framework for the Public Relations Campaigns Course

    Science.gov (United States)

    Allison, Audrey Wilson

    2008-01-01

    Public relations curriculum often incorporates professional experience for progressive skill development. In the traditional public relations (PR) campaigns course, students typically research, develop, and implement a strategic campaign for a community organization as the client. Service learning is an effective pedagogical approach for the PR…

  11. The Enough Abuse Campaign: Building the Movement to Prevent Child Sexual Abuse in Massachusetts

    Science.gov (United States)

    Schober, Daniel J.; Fawcett, Stephen B.; Bernier, Jetta

    2012-01-01

    This case study describes the Enough Abuse Campaign, a multidisciplinary, statewide effort to prevent child sexual abuse in Massachusetts. The study uses the Institute of Medicine's Framework for Collaborative Community Action on Health to provide a systematic description of the campaign's process of implementation, which includes: (a) developing…

  12. Media and interpersonal persuasions in the polio eradication campaign in northern Nigeria.

    Science.gov (United States)

    Ozohu-Suleiman, Yakubu

    2010-09-01

    This study is premised on the increasing global concerns over the widespread resistance to polio eradication campaign in northern Nigeria. It aims to determine the level of campaign acceptance and compare the influences of mass media and interpersonal communication sources in Zaria local government area, being one of the high-risk (WPV-endemic) areas in northern Nigeria, where campaign resistance is known to be high. By way of quantitative survey, the study utilized 10% sample of the populations of eight out of the thirteen Wards in Zaria local government area, with a response rate of 78.6%. Findings reveal close ranks between campaign acceptance and resistance in the local government area, thus further confirming the difficulties still faced in polio eradication campaign in the region. This study also indicates higher performance of Interpersonal than Mass Media sources in influencing campaign acceptance and resistance in the local communities. Contact with friends and relations was rated the most influential interpersonal sources in the acceptance and resistance decision of individuals, while newspapers and magazines were rated most influential media sources that influenced campaign resistance in the local communities. The study concludes that a polio eradication campaign, backed with competent and sufficient communication expertise that utilizes knowledge-based indigenous interpersonal communication strategies will likely result in greater community acceptance in northern Nigeria.

  13. Civic Republicanism in the Modern Age: Adlai Stevenson in the 1952 Presidential Campaign.

    Science.gov (United States)

    Murphy, John M.

    1994-01-01

    Claims that Adlai Stevenson adapted the tenets of contemporary civic republicanism as a pragmatic to the response to the obstacles that confronted him in his 1952 presidential campaign. Analyzes his campaign rhetoric to reveal the strengths and limitations of republicanism as a political argument. Explores the complex relationship between…

  14. Electoral campaigns and their effect on voting. A study of the 2003 presidential elections in Argentina

    Directory of Open Access Journals (Sweden)

    Orlando D’ADAMO

    2013-10-01

    Full Text Available This paper aims to explore empirically the potential influence presidential electoral campaigns may exert on the process of voting decision making. Four dimensions of this problem are analysed: 1. the communicational resources of a campaign that result most effective, 2. if the voters perceive the differential media exposure received by each of the candidates, 3. in case they do, if that perception has an impact on the positive image of the candidates and 4. the capacity of campaigns to operate changes on the voting decision. The obtained data indicate that in the memory they build of campaigns, the subjects recognize the predominance of television messages, perceive the differential media exposure of candidates, that this perception does not necessarily mean they have a positive image of those who received more media exposure, and that they point out the potential of the campaign to change their initial voting decision.

  15. Process evaluation and participatory methods in an obesity-prevention media campaign for Mexican Americans.

    Science.gov (United States)

    Reininger, Belinda M; Barroso, Cristina S; Mitchell-Bennett, Lisa; Cantu, Ethel; Fernandez, Maria E; Gonzalez, Dora Alicia; Chavez, Marge; Freeberg, Diamantina; McAlister, Alfred

    2010-05-01

    To address obesity and related morbidities, community-based participatory research (CBPR) strategies were employed to design and evaluate a Spanish-language media campaign promoting physical activity and healthful food choices among Mexican Americans. Process evaluation including content analyses on types and focus of media messages was conducted. Focus groups assessed appeal and trustworthiness of messages. All media campaign products featured role models and experts. Campaign messages primarily (91%) appeared in TV morning show segments. Newsletters presented individual and family role model stories. A majority of newsletters (68%) were distributed through churches and "promotora" outreach efforts. CBPR lends itself to the selection and tailoring of evidence-based media campaigns. Moreover, CBPR guidance resulted in media messages that were credible and appealing to audience. Process evaluation strategies that gather information from the community provide solid evidence for how to modify the campaign to best meet audience expectations.

  16. THE ROLE AND IMPLICATIONS OF THE EVENT BASED COMMUNICATION IN THE ELECTORAL CAMPAIGN

    Directory of Open Access Journals (Sweden)

    Tatu Cristian Ionut

    2011-12-01

    Full Text Available The electoral campaigns are considered to be among the most delicate challenges for a marketer due to the limited time available, the sensible margin for error, the high impact of each statement and the condensation of a quite large amount of resources in a 30 day period. While the ultimate goal for the campaign staff is to bring the global electoral package closer to the electorate and earn their votes most, of the time various competitors use disappointingly similar tactics that create confusion among the electorate. The campaign related events turned out to be one of the tactics that allows for a pin-point targeting of the electorate and a better control on the receivers of the message. This paper focuses on the types of events used that can be used in an electoral campaign reinforced with their particularities and effects registered in previous campaigns.

  17. [Social marketing and public policies for health: campaign to promote smoke-free spaces in Mexico].

    Science.gov (United States)

    Villalobos, Víctor; Ramírez, Olivia Ortiz; Thrasher, James F; Santillán, Edna Arillo; Hernández, Rosaura Pérez; Cedillo, Claudia; González, Wendy

    2010-01-01

    "Porque todos respiramos lo mismo" is a mass media campaign to promote smoke-free places (SFP). The development stages were: strategic planning; formative research; message development; media plan; and impact evaluation. Development involved formation of a coalition of key actors in various sectors. The target population was smokers and nonsmokers, with the aim of changing social norms around SFP. Nonsmokers were targeted because they comprised the majority and were most likely to appreciate the benefits of SFPs. Campaign materials were aired on television, radio, print and on billboards. One key limitation was the lack of evidence for previous campaigns, which increased the importance of formative research and of including a rigorous evaluation for this one. The campaign evaluation indicates a significant impact, which suggests that future campaigns use similar strategies in their development.

  18. THE IMPACT OF PROMOTION CAMPAIGNS OVER THE COMPANIES IN THE CURRENT ECONOMIC CONTEXT

    Directory of Open Access Journals (Sweden)

    FRÂNCU LAURENȚIU GABRIEL

    2015-12-01

    Full Text Available In an increasingly competitive business environment, promotion campaigns have a great significance in terms of market positioning of companies. The promotion campaigns are having a key role, sometimes even vital, because the companies depend on their results. An remarkable promotion campaign will lead to an increase in company sales and a better market positioning. The brand awareness will increase and the customers will become more loyal and may even be attracted new customers. This paper aims to analyze the impact of promotion campaigns over the courier companies from Romania. Thus, will be analysed the courier companies market and the competitive advantage in this market when it is used an efficient strategy of promotion campaigns.

  19. Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign

    Science.gov (United States)

    Shafer, Paul R; Rodes, Robert; Kim, Annice; Hansen, Heather; Patel, Deesha; Coln, Caryn; Beistle, Diane

    2016-01-01

    Background Federal and state public health agencies in the United States are increasingly using digital advertising and social media to promote messages from broader multimedia campaigns. However, little evidence exists on population-level campaign awareness and relative cost efficiencies of digital advertising in the context of a comprehensive public health education campaign. Objective Our objective was to compare the impact of increased doses of digital video and television advertising from the 2013 Tips From Former Smokers (Tips) campaign on overall campaign awareness at the population level. We also compared the relative cost efficiencies across these media platforms. Methods We used data from a large national online survey of approximately 15,000 US smokers conducted in 2013 immediately after the conclusion of the 2013 Tips campaign. These data were used to compare the effects of variation in media dose of digital video and television advertising on population-level awareness of the Tips campaign. We implemented higher doses of digital video among selected media markets and randomly selected other markets to receive similar higher doses of television ads. Multivariate logistic regressions estimated the odds of overall campaign awareness via digital or television format as a function of higher-dose media in each market area. All statistical tests used the .05 threshold for statistical significance and the .10 level for marginal nonsignificance. We used adjusted advertising costs for the additional doses of digital and television advertising to compare the cost efficiencies of digital and television advertising on the basis of costs per percentage point of population awareness generated. Results Higher-dose digital video advertising was associated with 94% increased odds of awareness of any ad online relative to standard-dose markets (Padvertising was associated with a marginally nonsignificant increase (46%) in overall campaign awareness regardless of media

  20. Development and evaluation of a university campus-based food safety media campaign for young adults.

    Science.gov (United States)

    Abbot, Jaclyn Maurer; Policastro, Peggy; Bruhn, Christine; Schaffner, Donald W; Byrd-Bredbenner, Carol

    2012-06-01

    Food safety information campaigns are more likely to be most effective if the messages are tailored to the needs of a specific audience. Designing effective campaigns involves careful study of the target population and working with them using a community-based participatory research model. Thus, the development of the campaign materials for a university campus-based food safety media campaign for young adults followed intense efforts of working with the target audience to gather the baseline data needed to characterize this audience, to identify the most salient messages for college students, and to create materials and events that would resonate with them. This campaign was implemented and evaluated on eight university campuses in the United States. The results indicate that the campaign significantly increased self-ratings of food safety knowledge and skill, actual food safety knowledge, food safety self-efficacy, stage of change for safe food handling, and reported hand washing behaviors of a geographically and racially diverse group of college students. The positive study outcomes support the value of engaging in these research and development efforts and reflect the usefulness of the audience-specific materials and activities developed for the campaign. The findings also demonstrate the versatility and utility of the materials on different campuses. Developing health media campaigns specifically for unique populations is key to ensuring health messages reach the target audience and, even more importantly, appeal to them. The detailed overview of the development of a food safety media campaign aimed at young adults presented in this article illustrates how health professionals can work with their target population to develop a focused, effective health promotion campaign.

  1. Measurement campaign for wind power potential in west Greenland

    Science.gov (United States)

    Rønnow Jakobsen, Kasper

    2013-04-01

    Experiences and results from a wind resource exploring campaign 2003- in west Greenland. Like many other countries, Greenland is trying to reduce its dependency of fossil fuel by implementing renewable energy. The main challenge is that the people live on the coast in scattered settlements, without power infrastructure. Based on this a wind power potential project was established in 2002, funded by the Greenlandic government and the Technical University of Denmark. We present results and experiences of the campaign. 1 Field campaign There were only a few climate stations in or close to settlements and due to their positioning and instrumentation, they were not usable for wind resource estimation. To establish met stations in Arctic areas with complex topography, there are some challenges to face; mast positioning in complex terrain, severe weather conditions, instrumentation, data handling, installation and maintenance budget. The terrain in the ice free and populated part, mainly consists of mountains of different heights and shapes, separated by deep fjords going from the ice cap to the sea. With a generally low wind resource the focus was on the most exposed positions close to the settlements. Data from the nearest existing climate stations was studied for background estimations of predominant wind directions and extreme wind speeds, and based on that the first 10m masts were erected in 2003. 2 Instruments The first installations used standard NRG systems with low cost NRG instruments. For most of the sites this low cost setup did a good job, but there were some problems with the first design, including instrument and boom strains. In subsequent years, the systems were updated several times to be able to operate in the extreme conditions. Different types of instruments, data logger and boom systems were tested to get better data quality and reliability. Today 11 stations with heights ranging from 10-50m are installed and equipped according to the IEC standard

  2. A Campaign to Study Equatorial Ionospheric Phenomena over Guam

    Science.gov (United States)

    Habash Krause, L.; Balthazor, R.; Dearborn, M.; Enloe, L.; Lawrence, T.; McHarg, M.; Petrash, D.; Reinisch, B. W.; Stuart, T.

    2007-05-01

    With the development of a series of ground-based and space-based experiments, the United States Air Force Academy (USAFA) is in the process of planning a campaign to investigate the relationship between equatorial ionospheric plasma dynamics and a variety of space weather effects, including: 1) ionospheric plasma turbulence in the F region, and 2) scintillation of radio signals at low latitudes. A Digisonde Portable Sounder DPS-4 will operate from the island of Guam (with a magnetic latitude of 5.6° N) and will provide measurements of ionospheric total electron content (TEC), vertical drifts of the bulk ionospheric plasma, and electron density profiles. Additionally, a dual-frequency GPS TEC/scintillation monitor will be located along the Guam magnetic meridian at a magnetic latitude of approximately 15° N. In campaign mode, we will combine these ground-based observations with those collected from space during USAFA's FalconSAT-3 and FalconSAT-5 low-earth orbit satellite missions, the first of which is scheduled to be active over a period of several months beginning in the 2007 calendar year. The satellite experiments are designed to characterize in situ irregularities in plasma density, and include measurements of bulk ion density and temperature, minority-to- majority ion mixing ratios, small scale (10 cm to 1 m) plasma turbulence, and ion distribution spectra in energy with sufficient resolution for observations of non-thermalized distributions that may be associated with velocity- space instabilities. Specific targets of investigation include: a) a comparison of plasma turbulence observed on- orbit with spread F on ionograms as measured with the Digisonde, b) a correlation between the vertical lifting of the ionospheric layer over Guam and the onset of radio scintillation activity along the Guam meridian at 15° N magnetic latitude, and c) a correlation between on-orbit turbulence and ionospheric scintillation at 15° N magnetic latitude. These relationships

  3. First space debris optical detection campaign in Italy

    Science.gov (United States)

    Porfilio, M.; Piergentili, F.; Graziani, F.

    In the recent years more and more countries around the world have been concerned with space debris detection and monitoring. In Italy, although satellites and debris have been definitely, though not intentionally, detected by astronomers in the last decades, dedicated observations have never been performed before April 2002. In this month the Group of Astrodynamics of the University of Rome "La Sapienza" (GAUSS) started an optical survey of the geostationary ring from the Campo Catino Astronomical Observatory. This observatory, owned by the "Associazione Astronomica Frusinate" (Frosinone Astronomical Society), is one of the best amateur astronomers' facilities in Italy: his dome hosts an 80 cm aperture Ritchey- Chrétien telescope, a 25 cm Baker-Schmidt and a 15 cm refractor, while a 40 cm Ritchey-Chrétien is going to be operated in another dome; two CCD sensors are available for such telescopes. For this first GEO campaign, the 25 cm Baker-Schmidt device was chosen, in order to have a wide field of view: the telescope was coupled with an AP-8 1024×1024 CCD, resulting in a 1° 50' FOV. The first nights of observation were dedicated to a survey of the GEO ring: about 90 degrees of right ascension were spanned, collecting several hundreds images and detecting about 100 objects; as the CCD read-out time is about 35 seconds, a relatively long exposure time (20 seconds) was selected, to improve the ratio of exposure time to gap time between frames. The telescope was pointed in a star- tracking mode, so the Earth satellites are easily detected as stripes on a dot-shaped background of stars; hence, two points of the track (lead and trailing edges) per image are generally identified in terms of topocentric right ascension and declination. Moreover, the observed star field is kept constant along some hours of observation, letting the GEO ring cross such field. The data processing, presently managed off-line, is now being carried out, in order to identify the objects and

  4. Osteoporosis screening campaign at the Hôpital Cantonal

    CERN Multimedia

    IT Department

    2008-01-01

    The bone diseases department of Geneva’s Teaching Hospitals (HUG) is launching a major study* on osteoporosis, aiming to identify the risk factors for this disease and to assess the hereditary component of bone structure. Osteoporosis is a common bone disease manifesting itself in people over the age of 65 through increased bone fragility and the high risk of fractures. This study is being carried out on men and women between the ages of 63 and 67 living in the Geneva region. The CERN Medical Service, the CERN and ESO pensioners associations (GACEPA) and the CHIS Board all support this public health initiative and strongly urge you, your spouse, colleagues and friends to take part in the campaign and obtain a free evaluation of your bone mass by the relevant specialised hospital services. The person to contact is Dr CLAIRE DUROSIER at 022 372 71 83 from 9.00 a.m. to 6.00 p.m., Mondays to Fridays, or by e-mail on mailto:claire.durosier@netcourrier.com Participation free of charge. Strict confidentiality assu...

  5. Osteoporosis screening campaign at the Hôpital Cantonal

    CERN Multimedia

    SC Unit

    2008-01-01

    The bone diseases department of Geneva’s Teaching Hospitals (HUG) is launching a major study* on osteoporosis, aiming to identify the risk factors for this disease and to assess the hereditary component of bone structure. Osteoporosis is a common bone disease manifesting itself in people over the age of 65 through increased bone fragility and the high risk of fractures. This study is being carried out on men and women between the ages of 63 and 67 living in the Geneva region. The CERN Medical Service, the CERN and ESO pensioners associations (GACEPA) and the CHIS Board all support this public health initiative and strongly urge you, your spouse, colleagues and friends to take part in the campaign and obtain a free evaluation of your bone mass by the relevant specialised hospital services. The person to contact is Dr CLAIRE DUROSIER (tel. 022 372 71 83 from 9.00 a.m. to 6.00 p.m., Mondays to Fridays, or e-mail: mailto:claire.durosier@netcourrier.com). Participation free of ...

  6. Transiting exoplanet candidates from K2 Campaigns 5 and 6

    Science.gov (United States)

    Pope, Benjamin J. S.; Parviainen, Hannu; Aigrain, Suzanne

    2016-10-01

    We introduce a new transit search and vetting pipeline for observations from the K2 mission, and present the candidate transiting planets identified by this pipeline out of the targets in Campaigns 5 and 6. Our pipeline uses the Gaussian process-based K2SC code to correct for the K2 pointing systematics and simultaneously model stellar variability. The systematics-corrected, variability-detrended light curves are searched for transits with the box-least-squares method, and a period-dependent detection threshold is used to generate a preliminary candidate list. Two or three individuals vet each candidate manually to produce the final candidate list, using a set of automatically generated transit fits and assorted diagnostic tests to inform the vetting. We detect 145 single-planet system candidates and 5 multi-planet systems, independently recovering the previously published hot Jupiters EPIC 212110888b, WASP-55b (EPIC 212300977b) and Qatar-2b (EPIC 212756297b). We also report the outcome of reconnaissance spectroscopy carried out for all candidates with Kepler magnitude Kp ≤ 13, identifying 12 targets as likely false positives. We compare our results to those of other K2 transit search pipelines, noting that ours performs particularly well for variable and/or active stars, but that the results are very similar overall. All the light curves and code used in the transit search and vetting process are publicly available, as are the follow-up spectra.

  7. Biomass Burning Observation Project (BBOP) Final Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Kleinman, LI [Brookhaven National Lab. (BNL), Upton, NY (United States); Sedlacek, A. J. [Brookhaven National Lab. (BNL), Upton, NY (United States)

    2016-01-01

    The Biomass Burning Observation Project (BBOP) was conducted to obtain a better understanding of how aerosols generated from biomass fires affect the atmosphere and climate. It is estimated that 40% of carbonaceous aerosol produced originates from biomass burning—enough to affect regional and global climate. Several biomass-burning studies have focused on tropical climates; however, few campaigns have been conducted within the United States, where millions of acres are burned each year, trending to higher values and greater climate impacts because of droughts in the West. Using the Atmospheric Radiation Measurement (ARM) Aerial Facility (AAF), the BBOP deployed the Gulfstream-1 (G-1) aircraft over smoke plumes from active wildfire and agricultural burns to help identify the impact of these events and how impacts evolve with time. BBOP was one of very few studies that targeted the near-field time evolution of aerosols and aimed to obtain a process-level understanding of the large changes that occur within a few hours of atmospheric processing.

  8. Advertising eugenics: Charles M. Goethe's campaign to improve the race.

    Science.gov (United States)

    Schoenl, William; Peck, Danielle

    2010-06-01

    Over the last several decades historians have shown that the eugenics movement appealed to an extraordinarily wide constituency. Far from being the brainchild of the members of any one particular political ideology, eugenics made sense to a diverse range of Americans and was promoted by professionals ranging from geneticists and physicians to politicians and economists.(1) Seduced by promises of permanent fixes to national problems, and attracted to the idea of a scientifically legitimate form of social activism, eugenics quickly grew in popularity during the first decades of the twentieth century. Charles M. Goethe, the land developer, entrepreneur, conservationist and skilled advertiser who founded the Eugenics Society of Northern California, exemplifies the broad appeal of the eugenics movement. Goethe played an active role within the American eugenics movement at its peak in the 1920s. The last president of the Eugenics Research Association,(2) he also campaigned hard against Mexican immigration to the US and he continued open support for the Nazi regime's eugenic practices into the later 1930s.(3) This article examines Goethe's eugenic vision and, drawing on his correspondence with the leading geneticist Charles Davenport, explores the relationship between academic and non-academic advocates of eugenics in America.

  9. Stimulators of translation identified during a small molecule screening campaign.

    Science.gov (United States)

    Shin, Unkyung; Williams, David E; Kozakov, Dima; Hall, David R; Beglov, Dmitri; Vajda, Sandor; Andersen, Raymond J; Pelletier, Jerry

    2014-02-15

    In screening a library of natural and synthetic products for eukaryotic translation modulators, we identified two natural products, isohymenialdisine and hymenialdisine, that exhibit stimulatory effects on translation. The characterization of these compounds led to the insight that mRNA used to program the translation extracts during high-throughput assay setup was leading to phosphorylation of eIF2α, a potent negative regulatory event that is mediated by one of four kinases. We identified double-stranded RNA-dependent protein kinase (PKR) as the eIF2α kinase that was being activated by exogenously added mRNA template. Characterization of the mode of action of isohymenialdisine revealed that it directly acts on PKR by inhibiting autophosphorylation, perturbs the PKR-eIF2α phosphorylation axis, and can be modeled into the PKR ATP binding site. Our results identify a source of "false positives" for high-throughput screen campaigns using translation extracts, raising a cautionary note for this type of screen.

  10. Measurements of VOCs in Mexico City during the MILAGRO Campaign

    Science.gov (United States)

    Baker, A. K.; Beyersdorf, A. J.; Blake, N. J.; Meinardi, S.; Atlas, E.; Rowland, F.; Blake, D. R.

    2006-12-01

    During March of 2006 we participated in MILAGRO (Megacities Initiative: Local and Global Research Observations), a multi-platform campaign to measure pollutants in and in outflow from the Mexico City metropolitan area. As part of MILAGRO we collected whole air canister samples at two Mexico City ground sites: the Instituto Mexicano del Petroleo, located in the city, northeast of the center, and the Universidad Technologica de Tecamac, a suburban site approximately 50 km northeast of the city center. Samples were also collected in various other locations throughout Mexico City. Over 300 whole air samples were collected and analyzed for a wide range of volatile organic compounds (VOCs) including methane, carbon monoxide, nonmethane hydrocarbons (NMHCs) and halocarbons. Propane was the most abundant NMHC at both the urban and suburban locations, with mixing ratios frequently in excess of 10 parts per billion at both locations. This is likely the result of the widespread use of liquefied petroleum gas (LPG) of which propane is the major component. For most species, median mixing ratios at the urban sites were significantly greater than at the suburban site. Here we compare results from both urban and suburban locations and also examine the influence of transport on the composition of outflow from Mexico City.

  11. Humane Society International's global campaign to end animal testing.

    Science.gov (United States)

    Seidle, Troy

    2013-12-01

    The Research & Toxicology Department of Humane Society International (HSI) operates a multifaceted and science-driven global programme aimed at ending the use of animals in toxicity testing and research. The key strategic objectives include: a) ending cosmetics animal testing worldwide, via the multinational Be Cruelty-Free campaign; b) achieving near-term reductions in animal testing requirements through revision of product sector regulations; and c) advancing humane science by exposing failing animal models of human disease and shifting science funding toward human biology-based research and testing tools fit for the 21st century. HSI was instrumental in ensuring the implementation of the March 2013 European sales ban for newly animal-tested cosmetics, in achieving the June 2013 cosmetics animal testing ban in India as well as major cosmetics regulatory policy shifts in China and South Korea, and in securing precedent-setting reductions in in vivo data requirements for pesticides in the EU through the revision of biocides and plant protection product regulations, among others. HSI is currently working to export these life-saving measures to more than a dozen industrial and emerging economies.

  12. Airborne Tropical TRopopause EXperiment (ATTREX) 2014 Western Pacific Campaign

    Science.gov (United States)

    Jensen, E.; Pfister, L.

    2014-01-01

    The NASA Airborne Tropical TRopopause EXperiment (ATTREX) is a series of airborne campaigns focused on understanding physical processes in the Tropical Tropopause Layer (TTL) and their role in atmospheric chemistry and climate. ATTREX is using the high-altitude, long-duration NASA Global Hawk Unmanned Air System to make in situ and remote-sensing measurements spanning the Pacific. A particular ATTREX emphasis is to better understand the dehydration of air as it passes through the cold tropical tropopause region. The ATTREX payload contains 12 in situ and remote sensing instruments that measure water vapor, carbon dioxide, methane, nonmethane hydrocarbons, sulfur hexafluoride, chlorofluorocarbons, nitrous oxide), reactive chemical compounds (ozone, bromine, nitrous oxide), meteorological parameters, and radiative fluxes. During January-March, 2014, the Global Hawk was deployed to Guam for ATTREX flights. Six science flights were conducted from Guam (in addition to the transits across the Pacific), resulting in over 100 hours of Western Pacific TTL sampling and about 180 vertical profiles through the TTL. I will provide an overview of the dataset, with examples of the measurements including meteorological parameters, clouds and water vapor, and chemical tracers.

  13. Planning and executing a vaccination campaign against avian influenza.

    Science.gov (United States)

    Marangon, S; Cristalli, A; Busani, L

    2007-01-01

    Vaccination against avian influenza infection caused by H5 or H7 virus subtypes has been used on several occasions in recent years to control and in some cases eradicate the disease. In order to contain avian influenza infection effectively, immunization should be combined with a coordinated set of control and monitoring measures. The outcome of an immunization campaign depends on the territorial strategy; whereas the capacity of the veterinary services in developed countries permits enforcement of strategies aimed at eradicating avian influenza, many countries currently affected by highly pathogenic avian influenza (HPAI) H5N1 viruses have a limited veterinary infrastructure and a limited capacity to respond to such epidemics. In these countries, resources are still insufficient to conduct adequate surveillance for identification and reaction to avian influenza outbreaks when they occur. When properly applied in this scenario, immunization can reduce mortality and production losses. In the long term, immunization might also decrease the prevalence of infection to levels at which stamping-out and surveillance can be applied. Countries should adapt their immunization programmes to local conditions in order to guarantee their efficacy and sustainability. In the initial emergency phase, human resources can be mobilized, with reliance on personal responsibility and motivation, thus compensating for potential shortcomings in organization. A more appropriate allocation of resources must be pursued in the long term, remembering that biosecurity is the main component of an exit strategy and must always be improved.

  14. The Campaign: a case study in identity construction through performance

    Directory of Open Access Journals (Sweden)

    Matthew D. Riddle

    2009-12-01

    Full Text Available This article undertakes a detailed case study of The Campaign, a teaching and learning innovation in media and communications that uses an online educational role-play. The case study draws on the qualitative analysis of classroom observations, online communications and semi-structured interviews, employing an interpretive approach informed by models drawn from social theory and sociotechnical theory. Educational authors argue that online educational role-plays engage students in authentic learning, and represent an improvement over didactic teaching strategies. According to this literature, online role-play systems afford students the opportunity of acting and doing instead of only reading and listening. Literature in social theory and social studies of technology takes a different view of certain concepts such as performance, identity and reality. Models such as performative self constitution and actor network theory ask us to consider the constructed nature of identity and the roles of all of the actors, including the system itself. This article examines these concepts by addressing a series of research questions relating to identity formation and mediation, and suggests certain limitations of the situationist perspective in explaining the educational value of role-play systems.

  15. Photochemical ozone budget during the BIBLE A and B campaigns

    Science.gov (United States)

    Ko, Malcolm; Hu, Wenjie; Rodríguez, José M.; Kondo, Yutaka; Koike, Makoto; Kita, Kazuyuki; Kawakami, Shuji; Blake, Donald; Liu, Shaw; Ogawa, Toshihiro

    2003-02-01

    Using the measured concentrations of NO, O3, H2O, CO, CH4, and NMHCs along the flight tracks, a photochemical box model is used to calculate the concentrations of the Ox radicals, the HOx radicals, and the nitrogen species at the sampling points. The calculations make use of the measurements from radiometers to scale clear sky photolysis rates to account for cloud cover and ground albedo at the sampling time/point. The concentrations of the nitrogen species in each of the sampled air parcels are computed assuming they are in instantaneous equilibrium with the measured NO and O3. The diurnally varying species concentrations are next calculated using the box model and used to estimate the diurnally averaged production and removal rates of ozone for the sampled air parcels. Clear sky photolysis rates are used in the diurnal calculations. The campaign also provided measured concentration of NOy. The observed NO/NOy ratio is usually larger than the model calculated equilibrium value. There are several possible explanations. It could be a result of recent injection of NO into the air parcel, recent removal of HNO3 from the parcel, recent rapid transport of an air parcel from another location, or a combination of all processes. Our analyses suggest that the local production rate of O3 can be used as another indicator of recent NO injection. However, more direct studies using air trajectory analyses and other collaborative evidences are needed to ascertain the roles played by individual process.

  16. Transiting exoplanet candidates from K2 Campaigns 5 and 6

    CERN Document Server

    Pope, Benjamin J S; Aigrain, Suzanne

    2016-01-01

    We introduce a new transit search and vetting pipeline for observations from the K2 mission, and present the candidate transiting planets identified by this pipeline out of the targets in Campaigns 5 and 6. Our pipeline uses the Gaussian Process-based K2SC code to correct for the K2 pointing systematics and simultaneously model stellar variability. The systematics-corrected, variability-detrended light curves are searched for transits with the Box Least Squares method, and a period-dependent detection threshold is used to generate a preliminary candidate list. Two or three individuals vet each candidate manually to produce the final candidate list, using a set of automatically-generated transit fits and assorted diagnostic tests to inform the vetting. We detect 147 single-planet system candidates and 5 multi-planet systems, independently recovering the previously-published hot~Jupiters EPIC 212110888b, WASP-55b (EPIC 212300977b) and Qatar-2b (EPIC 212756297b). We also report the outcome of reconnaissance spec...

  17. Jet engine noise and infrared plume correlation field campaign

    Science.gov (United States)

    Cunio, Phillip M.; Weber, Reed A.; Knobel, Kimberly R.; Smith, Christine; Draudt, Andy

    2015-09-01

    Jet engine noise can be a health hazard and environmental pollutant, particularly affecting personnel working in close proximity to jet engines, such as airline mechanics. Mitigating noise could reduce the potential for hearing loss in runway workers; however, there exists a very complex relationship between jet engine design parameters, operating conditions, and resultant noise power levels, and understanding and characterizing this relationship is a key step in mitigating jet engine noise effects. We demonstrate initial results highlighting the utility of high-speed imaging (hypertemporal imaging) in correlating the infrared signatures of jet engines with acoustic noise. This paper builds on prior theoretical analysis of jet engine infrared signatures and their potential relationships to jet engine acoustic emissions. This previous work identified the region of the jet plume most likely to emit both in infrared and in acoustic domains, and it prompted the investigation of wave packets as a physical construct tying together acoustic and infrared energy emissions. As a means of verifying these assertions, a field campaign to collect relevant data was proposed, and data collection was carried out with a bank of infrared instruments imaging a T700 turboshaft engine undergoing routine operational testing. The detection of hypertemporal signatures in association with acoustic signatures of jet engines enables the use of a new domain in characterizing jet engine noise. This may in turn enable new methods of predicting or mitigating jet engine noise, which could lead to socioeconomic benefits for airlines and other operators of large numbers of jet engines.

  18. Anatomy of the Crowd4Discovery crowdfunding campaign.

    Science.gov (United States)

    Perlstein, Ethan O

    2013-01-01

    Crowdfunding allows the public to fund creative projects, including curiosity-driven scientific research. Last Fall, I was part of a team that raised $25,460 from an international coalition of "micropatrons" for an open, pharmacological research project called Crowd4Discovery. The goal of Crowd4Discovery is to determine the precise location of amphetamines inside mouse brain cells, and we are sharing the results of this project on the Internet as they trickle in. In this commentary, I will describe the genesis of Crowd4Discovery, our motivations for crowdfunding, an analysis of our fundraising data, and the nuts and bolts of running a crowdfunding campaign. Science crowdfunding is in its infancy but has already been successfully used by an array of scientists in academia and in the private sector as both a supplement and a substitute to grants. With traditional government sources of funding for basic scientific research contracting, an alternative model that couples fundraising and outreach - and in the process encourages more openness and accountability - may be increasingly attractive to researchers seeking to diversify their funding streams.

  19. Efficacy methods to evaluate health communication and marketing campaigns.

    Science.gov (United States)

    Evans, W Douglas; Uhrig, Jennifer; Davis, Kevin; McCormack, Lauren

    2009-06-01

    Communication and marketing are growing areas of health research, but relatively few rigorous efficacy studies have been conducted in these fields. In this article, we review recent health communication and marketing efficacy research, present two case studies that illustrate some of the considerations in making efficacy design choices, and advocate for greater emphasis on rigorous health communication and marketing efficacy research and the development of a research agenda. Much of the outcomes research in health communication and marketing, especially mass media, utilizes effectiveness designs conducted in real time, in the media markets or communities in which messages are delivered. Such evaluations may be impractical or impossible, however, imiting opportunities to advance the state of health communication and marketing research and the knowledge base on effective campaign strategies, messages, and channels. Efficacy and effectiveness studies use similar measures of behavior change. Efficacy studies, however, offer greater opportunities for experimental control, message exposure, and testing of health communication and marketing theory. By examining the literature and two in-depth case studies, we identify advantages and limitations to efficacy studies. We also identify considerations for when to adopt efficacy and effectiveness methods, alone or in combination. Finally, we outline a research agenda to investigate issues of internal and external validity, mode of message presentation, differences between marketing and message strategies, and behavioral outcomes.

  20. Images and bodies subject: sexuality in advertising campaign be stupid

    Directory of Open Access Journals (Sweden)

    Douglas Luiz Menegazzi

    2013-08-01

    Full Text Available This paper discusses the portrayal of sexuality and gender in contemporary advertising by the image and it focuses on visual analysis of the case study of the campaign Be Stupid, the clothing brand Diesel. Examines some of the ads clearer suggestions to the theme of sexuality, about fifteen images, running between 2010 and 2011em many countries, including Brazil, having won the controversial impact of media such as magazines, billboards and especially the Internet. Perform a survey of theoretical and methodological aspects that facilitate the action of reading and deciphering the images, mainly based on the theory Flusser conceptions of technical image, apparatus, with a view to focus on media production, broadcasting, and formats distribution. These advertising images as visual anthropological objects who discourse through the triad body, image and media conditions of power and surveillance, eroticism, stereotypes and cultural life of the spectacle. Contextualizes the scenario analysis within the postmodern perspective, the society of advanced capitalism and diffuse power and media, marked by profound changes in the scale of the feeling of their individual identities unstable. With an emphasis on Foucauldian theory, discusses the concepts of identity, gender intelligible and cultural practices of subjection of the individual mechanisms for language and sexuality. Discusses how is the construction of visual messages of sexuality and gender roles specified by the images and search on it, demonstrating the wider aspects of visual advertising messages today.

  1. Stroke risk perception among participants of a stroke awareness campaign

    Directory of Open Access Journals (Sweden)

    Heuschmann Peter U

    2007-03-01

    Full Text Available Abstract Background Subjective risk factor perception is an important component of the motivation to change unhealthy life styles. While prior studies assessed cardiovascular risk factor knowledge, little is known about determinants of the individual perception of stroke risk. Methods Survey by mailed questionnaire among 1483 participants of a prior public stroke campaign in Germany. Participants had been informed about their individual stroke risk based on the Framingham stroke risk score. Stroke risk factor knowledge, perception of lifetime stroke risk and risk factor status were included in the questionnaire, and the determinants of good risk factor knowledge and high stroke risk perception were identified using logistic regression models. Results Overall stroke risk factor knowledge was good with 67–96% of the participants recognizing established risk factors. The two exceptions were diabetes (recognized by 49% and myocardial infarction (57%. Knowledge of a specific factor was superior among those affected by it. 13% of all participants considered themselves of having a high stroke risk, 55% indicated a moderate risk. All major risk factors contributed significantly to the perception of being at high stroke risk, but the effects of age, sex and education were non-significant. Poor self-rated health was additionally associated with high individual stroke risk perception. Conclusion Stroke risk factor knowledge was high in this study. The self perception of an increased stroke risk was associated with established risk factors as well as low perception of general health.

  2. Confirmation of Two Hot Jupiters from K2 Campaign 4

    CERN Document Server

    Johnson, Marshall C; Fridlund, Malcolm; Csizmadia, Szilard; Endl, Michael; Cabrera, Juan; Cochran, William D; Deeg, Hans J; Grziwa, Sascha; Ramírez, Ivan; Hatzes, Artie P; Eigmüller, Philipp; Barragán, Oscar; Erikson, Anders; Guenther, Eike W; Korth, Judith; Kuutma, Teet; Nespral, David; Pätzold, Martin; Palle, Enric; Prieto-Arranz, Jorge; Rauer, Heike; Saario, Joonas

    2016-01-01

    We confirm the planetary nature of two transiting hot Jupiters discovered by the Kepler spacecraft's K2 extended mission in its Campaign 4, using precise radial velocity measurements from FIES@NOT, HARPS-N@TNG, and the coud\\'e spectrograph on the McDonald Observatory 2.7 m telescope. EPIC 211089792 b transits a K1V star with a period of $3.2589263\\pm0.0000015$ days; its orbit is slightly eccentric ($e=0.086_{-0.025}^{+0.035}$). It has a radius of $R_P=0.998_{-0.066}^{+0.072}$ $R_J$ and a mass of $M_P=0.613_{-0.027}^{+0.028}$ $M_J$. Its host star exhibits significant rotational variability, and we measure a rotation period of $P_{\\mathrm{rot}}=10.777 \\pm 0.031$ days. EPIC 210957318 b transits a G6V star with a period of $4.098503\\pm0.000011$ days. It has a radius of $R_P=1.039_{-0.051}^{+0.050}$ $R_J$ and a mass of $M_P=0.579_{-0.027}^{+0.028}$ $M_J$. The star has a low metallicity for a hot Jupiter host, $[\\mathrm{Fe}/\\mathrm{H}]=-0.15 \\pm 0.05$.

  3. MWA targeted campaign of nearby, flaring M dwarf stars

    Science.gov (United States)

    Lynch, C.; Murphy, T.; Kaplan, D. L.

    2017-01-01

    Flaring activity is a common characteristic of magnetically active stellar systems. Flare events produce emission throughout the electromagnetic spectrum, implying a range of physical processes. Early 100 - 200 MHz observations of M dwarf flare stars detected bright (>100 mJy) flares with occurrence rates between 0.06 - 0.8 flares per hour. These rates imply that observing 100 - 200 MHz flares from M dwarf stars is fairly easy with many detections expected for modern low-frequency telescopes. However, long observational campaigns using these modern telescopes have not reproduced these early detections. This could be because the rates are over estimated and contaminated by radio frequency interference. Recently Lynch et al. (submitted) detected four flares from UV Ceti at 154 MHz using the Murchison Widefield Array. The flares have flux densities between 10-65 mJy -- a factor of 100 fainter than most flares in the literature at these frequencies -- and are only detected in circular polarization. The flare rates for these newly detected flares are roughly consistent with earlier rates however the uncertainties are large. Building off this result we propose a 102 hour survey of the closet six M dwarf stars with observed magnetic activity traced in X-rays and 100 - 200 MHz emission. The rates measured from this survey would inform the duration required for future blind surveys for flares from M dwarf stars.

  4. The 2006-2007 Observing Campaign On VX Hydrae

    Science.gov (United States)

    Templeton, Matthew R.; Samolyk, G.; Dvorak, S.; Poklar, R.; Butterworth, N.; Gerner, H. S.

    2009-12-01

    We present the results of the 2006-2007 observing campaign on the double-mode delta Scuti star VX Hydrae. Nearly 8800 V-band CCD observations were obtained during the two observing seasons. Although the data were taken with small telescopes (0.3-m or less, using consumer-grade CCD cameras), the data quality is very high, enabling the detection of variability at the millimagnitude level at some frequencies. Analysis of the data yields only two primary pulsation frequencies: f(0) = 4.4765 c/d, and f(1) = 5.7899 c/d. The two modes have comparable amplitude, although the amplitude of f(1) appears to have increased slightly from 2006 to 2007 by 0.01 mag. Only two pulsation modes are detected, but at least 18 additional linear combination frequencies are also clearly detected, some having amplitudes as low as 1 mmag, resulting in an incredibly rich Fourier spectrum. We discuss the evidence for amplitude variation in VX Hydrae, along with prospects for future study of this and other similar delta Scuti stars by AAVSO observers.

  5. A dubious success: the NGO campaign against GMOs.

    Science.gov (United States)

    Paarlberg, Robert

    2014-07-03

    Genetically engineered agricultural crops are widely grown for animal feed (yellow corn, soybean meal) and for industrial purposes (such as cotton for fabric, or yellow corn for ethanol), but almost nobody grows GMO food staple crops. The only GMO food staple crop planted anywhere is white maize, and only in one country--the Republic of South Africa. It has been two decades now since GMO crops were first planted commercially, yet it is still not legal anywhere to plant GMO wheat or GMO rice. When it comes to GMO food crops, anti-GMO campaigners have thus won a remarkable yet dubious victory. They have not prevented rich countries from using GMO animal feed or GMO cotton, yet farmers and consumers in poor countries need increased productivity for food crops, not animal feed or industrial crops. Today's de facto global ban on GMO food crops therefore looks suspiciously like an outcome designed by the rich and for the rich, with little regard for the interests of the poor.

  6. University students' perceptions of the alcohol campaign: "Is Getting Pissed Getting Pathetic? (Just Ask Your Friends)".

    Science.gov (United States)

    Ricciardelli, Lina A; McCabe, Marita P

    2008-02-01

    The present study examined students' understanding and perceived effectiveness of a recent Australian alcohol campaign designed to increase students' awareness of excessive and harmful drinking. Six hundred and seventy one university students (51% females), who had seen the campaign posters, with the tagline "Is Getting Pissed Getting Pathetic? (Just Ask You Friends)", were asked to comment on the messages that the campaign was communicating and how informative, relevant, and effective they perceived the campaign. Many students were positive in their evaluations and described the messages as "truth and realistic", "clear and to the point", and that the campaign made them think about their own drinking. However, other views were more negative and indicative of psychological reactance. These included concerns that students "won't listen" or "don't care" about media campaigns, and that "they don't what to be told what to do". The findings highlight how media campaigns can help an audience contemplate behavioral change, however, they can also alienate students and promote counterproductive attitudes.

  7. Can a hearing education campaign for adolescents change their music listening behavior?

    Science.gov (United States)

    Weichbold, Viktor; Zorowka, Patrick

    2007-03-01

    This study looked at whether a hearing education campaign would have behavioral effects on the music listening practices of high school students. A total of 1757 students participated in a hearing education campaign. Before the campaign and one year thereafter they completed a survey asking for: (1) average frequency of discotheque attendance, (2) average duration of stay in the discotheque, (3) use of earplugs in discotheques, (4) frequency of regeneration breaks while at a discotheque, and (5) mean time per week spent listening to music through headphones. On questions (2), (3) and (5) no relevant post-campaign changes were reported. On question (1) students' answers indicated that the frequency of discotheque attendance had even increased after the campaign. The only change in keeping with the purpose of the campaign was an increase in the number of regeneration breaks when at a discotheque. The effect of hearing education campaigns on music listening behavior is questioned. Additional efforts are suggested to encourage adolescents to adopt protective behaviors.

  8. Vikings against tuberculosis: the International Tuberculosis Campaign in India, 1948-1951.

    Science.gov (United States)

    Brimnes, Niels

    2007-01-01

    Between 1947 and 1951 the Scandinavian-led International Tuberculosis Campaign tested more than 37 million children and adolescents for tuberculosis, and vaccinated more than 16 million with BCG vaccine. The campaign was an early example of an international health program, and it was generally seen as the largest medical campaign to date. It was born, however, as a Danish effort to create goodwill in war-ravaged Europe, and was extended outside Europe only because UNICEF in 1948 unexpectedly donated US $2 million specifically for BCG vaccination in areas outside Europe. As the campaign transformed from postwar relief to an international health program it was forced to make adaptations to different demographic, social, and cultural contexts. This created a tension between a scientific ideal of uniformity, on the one hand, and pragmatic flexibility on the other. Looking at the campaign in India, which was the most important non-European country in the campaign, this article analyzes three issues in more detail: the development of a simplified vaccination technique; the employment of lay-vaccinators; and whether the campaign in India was conceived as a short-term demonstration or a more extensive mass-vaccination effort.

  9. Picturing the Party: Instagram and Party Campaigning in the 2014 Swedish Elections

    Directory of Open Access Journals (Sweden)

    Kirill Filimonov

    2016-08-01

    Full Text Available This article explores Swedish parties’ activities on Instagram during the 2014 elections. Understanding party campaign communication as highly strategic, that is, communication to persuade and mobilize voters in order to win the elections, we ask whether Instagram was used to (1 broadcast campaign messages, (2 mobilize supporters, (3 manage the party’s image, and (4 amplify and complement other campaign material (i.e., hybrid campaign use. With this study, we follow previous studies on the use of digital communication platforms in the hands of campaigning political actors, but we direct our attention to a new platform. We conducted a content analysis of 220 party postings on Instagram, collected during the hot phase of the campaign. The result shows that the platform was mainly used for broadcasting rather than for mobilization. The image the parties were presenting leaned toward personalization with a strong presence of top candidates in their postings. Top candidates were primarily displayed in a political/professional context. Finally, half of the analyzed postings showed signs of hybridized campaign practices. The presented findings give a first glimpse on how political parties use and perform on Instagram.

  10. Social Marketing in Malaysia: Cognitive, Affective, and Normative Mediators of the TAK NAK Antismoking Advertising Campaign.

    Science.gov (United States)

    Lee, Wonkyong Beth; Fong, Geoffrey T; Dewhirst, Timothy; Kennedy, Ryan D; Yong, Hua-Hie; Borland, Ron; Awang, Rahmat; Omar, Maizurah

    2015-01-01

    Antismoking mass media campaigns are known to be effective as part of comprehensive tobacco control programs in high-income countries, but such campaigns are relatively new in low- and middle-income countries and there is a need for strong evaluation studies from these regions. This study examines Malaysia's first national antismoking campaign, TAK NAK. The data are from the International Tobacco Control Malaysia Survey, which is an ongoing cohort survey of a nationally representative sample of adult smokers (18 years and older; N = 2,006). The outcome variable was quit intentions of adult smokers, and the authors assessed the extent to which quit intentions may have been strengthened by exposure to the antismoking campaign. The authors also tested whether the impact of the campaign on quit intentions was related to cognitive mechanisms (increasing thoughts about the harm of smoking), affective mechanisms (increasing fear from the campaign), and perceived social norms (increasing perceived social disapproval about smoking). Mediational regression analyses revealed that thoughts about the harm of smoking, fear arousal, and social norms against smoking mediated the relation between TAK NAK impact and quit intentions. Effective campaigns should prompt smokers to engage in both cognitive and affective processes and encourage consideration of social norms about smoking in their society.

  11. The Cost-Effectiveness of 1% Or Less Media Campaigns Promoting Low-Fat Milk Consumption

    Directory of Open Access Journals (Sweden)

    Margo G. Wootan, DSc,

    2005-09-01

    Full Text Available Introduction The purpose of our study was to compare the cost-effectiveness of four strategies using components of 1% Or Less to promote population-based behavior change. 1% Or Less is a mass-media campaign that encourages switching from high-fat (whole or 2% to low-fat (1% or skim milk. Using a quasi-experimental design, campaigns were previously conducted in four West Virginia communities using different combinations of 1 paid advertising, 2 media relations, and 3 community-based educational activities. Telephone surveys and supermarket milk sales data were used to measure the campaigns’ effectiveness. Methods Using data from the previously completed studies, we analyzed the cost of each campaign. We then calculated the cost per person exposed to the campaign and cost per person who switched from high- to low-fat milk. Results The combination of paid advertising and media relations was the most cost-effective campaign, with a cost of $0.57 per person to elicit a switch from high- to low-fat milk, and the combination of media relations and community-based educational activities was the least cost-effective campaign, with a cost of $11.85 per person to elicit a switch. Conclusion Population-based campaigns using a combination of paid advertising and media relations strategies can be a cost-effective way to promote a behavior change in a community.

  12. Cuba's "Yes, I Can" Mass Adult Literacy Campaign Model in Timor-Leste and Aboriginal Australia: A Comparative Study

    Science.gov (United States)

    Boughton, Bob; Durnan, Deborah

    2014-01-01

    In the field of international adult education, mass literacy campaigns enjoyed wide support in the 20th century, when they were seen as a way to increase the participation of previously marginalised and excluded populations in national development. Cuba's 1961 campaign achieved iconic status, but was only one of many successful campaigns in Latin…

  13. Social connections and the persuasiveness of viral campaigns in social network sites: persuasive intent as the underlying mechanism

    NARCIS (Netherlands)

    van Noort, G.; Antheunis, M.L.; van Reijmersdal, E.A.

    2012-01-01

    Social media are increasingly popular. Consequently, marketers more and more recognize social network sites as a platform for commercial campaigns. Social network users forward these campaigns to their online connections. However, our understanding of the persuasiveness of these campaigns is scarce.

  14. Clean Hands for Life: results of a large, multicentre, multifaceted, social marketing hand-hygiene campaign.

    Science.gov (United States)

    Forrester, L A; Bryce, E A; Mediaa, A K

    2010-03-01

    A year-long multifaceted hand-hygiene campaign entitled Clean Hands for Life targeting individual, environmental and organisational factors that influence healthcare worker (HCW) hand-hygiene behaviour was implemented in 36 acute and long-term care facilities in Vancouver Coastal Health region. The campaign involved rotation of ten novel posters, two poster contests, and distribution of multiple promotional items. A social marketing approach was used to implement and monitor the effectiveness of the campaign. Evaluation included quality assurance surveys, staff surveys (baseline, mid- and post-campaign), and focus groups. A total of 141 poster contest submissions was received, 5452 staff surveys completed and 14 focus groups conducted. Overall knowledge of the importance of hand-hygiene and intention to clean hands was high at baseline. No significant differences were observed when mid- and post-campaign scores were compared to baseline. The majority (89.5%) of HCWs reported that they preferred soap and water over alcohol hand gel. A significant increase in the self-reported use of hand-hygiene products was observed particularly among HCWs not providing direct patient care. Barriers to hand-hygiene included inappropriate placement of sinks, traffic flow issues, inadequately stocked washrooms, workload and time constraints. Organisational support was visible throughout the campaign. The results showed that social marketing is an effective approach in engaging HCWs. Hand-hygiene campaigns that focus almost exclusively on increasing awareness among HCWs may not be as successful as multifaceted campaigns or campaigns that target identified barriers to hand-hygiene.

  15. EMAIL MARKETING CAMPAIGNS: THE EASIEST PATH FROM ORGANIZATIONS TO CONSUMERS – AN EXPLORATORY ASSESSMENT

    Directory of Open Access Journals (Sweden)

    Pantea Carmen

    2010-07-01

    Full Text Available The email is a valuable marketing tool for conveying short, simple messages that call for action on behalf of the recipient. Usually companies develop email marketing campaigns for attracting new customers, persuading the existing customers to buy again, encourage customer loyalty, announce or remind about special offers or events. For an email marketing campaign to be efficient, it is wanted a greater number of responses from those in the target. The paper assesses in an exploratory manner the frequency in using the email accounts, the level of exposure to email marketing campaigns as well as the type of information wanted to be received by the Romanian users.

  16. Detecting Changes in Newspaper Reporting of Suicide after a Statewide Social Marketing Campaign.

    Science.gov (United States)

    Abbott, Michele; Ramchand, Rajeev; Chamberlin, Margaret; Marcellino, William

    2017-03-29

    A social marketing campaign was introduced in California in 2012, promoting media adherence to consensus-based guidelines on reporting about suicide. We examine adherence to these guidelines by applying quantitative scores to articles in California and a national control group in two six-month intervals prior to and following campaign implementation. Utilizing a difference-in-difference approach, we found no significant effect of the campaign, though the type of article content was a significant indicator of the overall score. Findings also demonstrated a nation-wide downward trend in the quality of reporting. Qualitative results suggest a need for more flexible guidelines in light of a technologically driven news culture.

  17. Demonstrating Tools and Results of a Measurement Campaign for Indoor GPS Positioning

    DEFF Research Database (Denmark)

    Kjærgaard, Mikkel Baun; Blunck, Henrik; Godsk, Torben;

    It has been considered a fact that GPS performs too poorly inside buildings to provide usable indoor positioning. We demo raw measurements and results from a measurement campaign which show that using state-of-the-art receivers GPS availability is good in many buildings with standard material walls...... satellite constellation geometry. A comprehensive analysis of the measurement campaign appears as full paper in Pervasive 2010, titled Indoor Positioning Using GPS Revisited. In this demonstration we present the campaign analysis results with an emphasis on visualization and animation. Another focus...

  18. COMPARATIVE ANALYSIS BETWEEN CENTRALIZED AND STATE-WISE TOURISM CAMPAIGNS IN INDIA

    Directory of Open Access Journals (Sweden)

    Sunaina AHUJA

    2012-06-01

    Full Text Available The purpose is to distinguish the initiatives taken by the state authorities and Central authorities to promote tourism in India. Gaps in the centralized promotional campaign, "Incredible India" are identified in this study. The methodology includes collection of secondary data and discursive analysis. Information relevance, Promotion strategy, and Key events and places were used for the comparative analysis for the purposes of the research paper. Above mentioned three factors need to be added to the centralized campaign, to give a holistic picture of India. The paper is unique as it is the first time that identification of gaps in the centralized campaign is done.

  19. Field Evaluation of Real-time Cloud OD Sensor TWST during the DOE ARM TCAP Campaign 2013 Final Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Niple, N. [Aerodyne Research, Billerica, MA (United States); Conant, J. [Aerodyne Research, Billerica, MA (United States); Jones, S. [Aerodyne Research, Billerica, MA (United States); Scott, H. [Aerodyne Research, Billerica, MA (United States); Lannarilli, F. [Aerodyne Research, Billerica, MA (United States)

    2016-02-01

    The objective of this internal research and development (IRAD)-funded campaign by Aerodyne Research, Inc. was to demonstrate the field-worthiness and assess the performance of a real-time cloud optical depth (COD) sensor (dubbed three-waveband spectrally-agile technique [TWST]) through a side-by-side comparison with proven, ground-based operational sensors currently deployed at the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility Mobile Facility (AMF) site on the Cape Cod National Seashore for the Two-Column Aerosol Project (TCAP). We anticipated direct comparisons with the Aerosol Robotic Network (AERONET; when in cloud mode) and SAS instruments and expected ancillary data from other sensors such as the Total Sky Imager, the Scanning Cloud Radar, and the Microwave Radiometer to facilitate and validate these comparisons. Because the cloud optical depth retrieval algorithms used by AERONET, solar array spectrometer (SAS), and TWST are totally independent, this deployment provided a unique opportunity to evaluate the field performance of TWST. If the effort proves successful, it may qualify TWST for operational service or additional evaluation effort.

  20. Field Evaluation of Real-time Cloud OD Sensor TWST during the DOE ARM TCAP Campaign 2013 Final Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Niple, E. [Aerodyne Research, Inc., Billerica, MA (United States); Conant, J. [Aerodyne Research, Inc., Billerica, MA (United States); Jones, S. [Aerodyne Research, Inc., Billerica, MA (United States); Scott, H. [Aerodyne Research, Inc., Billerica, MA (United States); Iannarilli, F. [Aerodyne Research, Inc., Billerica, MA (United States)

    2016-02-02

    The objective of this internal research and development (IRAD)-funded campaign by Aerodyne Research, Inc. was to demonstrate the field-worthiness and assess the performance of a real-time cloud optical depth (COD) sensor (dubbed three-waveband spectrally-agile technique [TWST]) through a side-by-side comparison with proven, ground-based operational sensors currently deployed at the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility Mobile Facility (AMF) site on the Cape Cod National Seashore for the Two-Column Aerosol Project (TCAP). We anticipated direct comparisons with the Aerosol Robotic Network (AERONET; when in cloud mode) and SAS instruments and expected ancillary data from other sensors such as the Total Sky Imager, the Scanning Cloud Radar, and the Microwave Radiometer to facilitate and validate these comparisons. Because the cloud optical depth retrieval algorithms used by AERONET, solar array spectrometer (SAS), and TWST are totally independent, this deployment provided a unique opportunity to evaluate the field performance of TWST. If the effort proves successful, it may qualify TWST for operational service or additional evaluation effort.

  1. Power Systems Development Facility Gasification Test Campaign TC24

    Energy Technology Data Exchange (ETDEWEB)

    Southern Company Services

    2008-03-30

    In support of technology development to utilize coal for efficient, affordable, and environmentally clean power generation, the Power Systems Development Facility (PSDF), located in Wilsonville, Alabama, routinely demonstrates gasification technologies using various types of coals. The PSDF is an engineering scale demonstration of key features of advanced coal-fired power systems, including a KBR Transport Gasifier, a hot gas particulate control device, advanced syngas cleanup systems, and high-pressure solids handling systems. This report summarizes the results of TC24, the first test campaign using a bituminous coal as the feedstock in the modified Transport Gasifier configuration. TC24 was conducted from February 16, 2008, through March 19, 2008. The PSDF gasification process operated for about 230 hours in air-blown gasification mode with about 225 tons of Utah bituminous coal feed. Operational challenges in gasifier operation were related to particle agglomeration, a large percentage of oversize coal particles, low overall gasifier solids collection efficiency, and refractory degradation in the gasifier solids collection unit. The carbon conversion and syngas heating values varied widely, with low values obtained during periods of low gasifier operating temperature. Despite the operating difficulties, several periods of steady state operation were achieved, which provided useful data for future testing. TC24 operation afforded the opportunity for testing of various types of technologies, including dry coal feeding with a developmental feeder, the Pressure Decoupled Advanced Coal (PDAC) feeder; evaluating a new hot gas filter element media configuration; and enhancing syngas cleanup with water-gas shift catalysts. During TC24, the PSDF site was also made available for testing of the National Energy Technology Laboratory's fuel cell module and Media Process Technology's hydrogen selective membrane.

  2. AMS/NRCan Joint Survey Report: Aerial Campaign

    Energy Technology Data Exchange (ETDEWEB)

    Wasiolek, Piotr [National Security Technologies, LLC. (NSTec), Mercury, NV (United States); Stampahar, Jez [National Security Technologies, LLC. (NSTec), Mercury, NV (United States); Malchow, Rusty [National Security Technologies, LLC. (NSTec), Mercury, NV (United States); Stampahar, Tom [National Security Technologies, LLC. (NSTec), Mercury, NV (United States); Lukens, Mike [National Security Technologies, LLC. (NSTec), Mercury, NV (United States); Seywerd, Henry [Natural Resources Canada (Canada); Fortin, Richard [Natural Resources Canada (Canada); Harvey, Brad [Natural Resources Canada (Canada); Sinclair, Laurel [Natural Resources Canada (Canada)

    2014-12-31

    In January 2014 the U.S. Department of Energy (DOE), National Nuclear Security Administration (NNSA) Aerial Measuring System (AMS) and the Natural Resources Canada (NRCan) Nuclear Emergency Response project conducted a series of joint surveys at a number of locations in Nevada including the Nevada National Security Site (NNSS). The goal of this project was to compare the responses of the two agencies’ aerial radiation detection systems and data analysis techniques. This test included varied radioactive surface contamination levels and isotopic composition experienced at the NNSS and the differing data processing techniques utilized by the respective teams. Because both teams used the commercial aerial radiation detection systems from Radiation Solutions, Inc., the main focus of the campaign was to investigate the data acquisition techniques, data analysis, and ground-truth verification. The NRCan system consisted of four 4" × 4" × 16" NaI(Tl) scintillator crystals of which two were externally mounted in a modified commercial cargo basket certified for the Eurocopter AS350; the NNSA AMS system consisted of twelve 2" × 4" × 16" NaI(Tl) crystals in externally mounted dedicated pods. For NRCan, the joint survey provided an opportunity to characterize their system’s response to extended sources of various fission products at the NNSS. Since both systems play an important role in their respective countries’ national framework of radiological emergency response and are subject to multiple mutual cooperation agreements, it was important for each country to obtain more thorough knowledge of how they would employ these important assets and define the roles that they would each play in an actual response.

  3. Factors that make a marketing cam-paign go viral : Case study: Campaign ”Share a Coke” by Coca Cola in Vietnam

    OpenAIRE

    Nguyen, Thuan; Nguyen, Thy

    2015-01-01

    This paper aims at finding out underlying factors that make a marketing campaign go viral by analysing a case study with the aids of theoretical framework and quantitative research. “Share a Coke” campaign in Vietnam, which created a huge viral effect in Vietnam in summer 2014, was chosen to be the case study for this thesis. The theoretical framework of the thesis would mainly be based upon the theories established by Six Principles of Viral Marketing (Dr Wilson 2000), Inclusive Word of Mout...

  4. How Personal Values Influence Romanian CSR Managers` Involvment in CSR Campaigns

    Directory of Open Access Journals (Sweden)

    Anca Diana ȘERBAN

    2015-12-01

    Full Text Available This study focuses on identifying the ratio between the individual and organization authority of CSR managers concerning decision making within the campaigns they coordinate. The sample includes the top 100 Romanian companies selected by turnover. The way in which the managers’ values interact with the organization authority is a subject treated poorly in both international and Romanian literature. This study, which has an exploratory character, investigates how personal values lead Romanian CSR managers to develop and coordonate CSR campaigns and to what extent these values are part of the campaign messages compared to the values of the company for which they are made. The main results of this scientific paper refers to the correlation between the CSR managers’ values and the campaigns that they coordinate.

  5. Promoting seafood consumption: An evaluation of the Danish campaign for fresh fish

    DEFF Research Database (Denmark)

    Scholderer, Joachim; Grunert, Klaus G.

    2003-01-01

    was that preparing a tasty meal from fresh fish was actually not difficult. In supplementary materials consumers were provided with recipes for fresh fish. At the same time, major retail chains made MAP-packaged fresh fish filets available in Danish supermarkets. The influence of family expectations was harnessed......Before and after the 3-year generic advertising campaign for fresh fish in Denmark, representative consumer samples were surveyed with regard to their attitudes towards fresh fish, perceived family norms, availability of fresh fish in shops, meal preparation skills, intentions to buy fresh fish...... by integrating the campaign under a family-oriented motive. Consistent with the intended effects of the campaign, availability in shops and meal preparation skills lost their influence in the post-campaign survey (effective N = 523). Instead, family norms were the only direct as well as indirect (mediated...

  6. An optimal campaign structure for multicomponent batch distillation with reversible reaction

    Energy Technology Data Exchange (ETDEWEB)

    Wajge, R.M.; Reklaitis, G.V. [Purdue Univ., West Lafayette, IN (United States). School of Chemical Engineering

    1998-05-01

    When resource utilization and/or minimization of waste is comparable in importance to the production rate, the design of the operation policy should encompass an entire campaign of batches rather than a single batch. This notion of campaign optimization is particularly relevant to batch distillation with reversible reaction which produces significant amounts of off-cuts. Reprocessing these off-cuts merely based on consideration of a single batch may lead not only to inefficient production rates but also to the inefficient utilization of reactants. A general strategy for deciding the campaign structure for such an operation is presented. The concept of distillation characteristic is introduced, and its exploitation is shown to result in a simple but effective reprocessing policy for off-cuts. The economic benefits of such a campaign structure are demonstrated with the help of a case study.

  7. Generic advertising for fish: Results from a research-based campaign

    DEFF Research Database (Denmark)

    Grunert, Klaus G.; Scholderer, Joachim

    2000-01-01

    Before and after the 3-year generic advertising campaign for fresh fish in Denmark, representative consumer samples were surveyed with regard to their attitudes towards fresh fish, perceived family norms, availability of fresh fish in shops, meal preparation skills, intentions to buy fresh fish......, and actual consumption frequencies. In the pre-campaign survey (effective N =641), significant determinants of consumption frequency were availability in shops, meal preparation skills, and intentions to buy fresh fish. Consistent with the intended effects of the campaign, availabiity in shops and meal...... preparation skills lost their influence in the post-campaign survey (effective N = 523). Instead, family norms were the only direct as well as indirect (mediated by intention to buy) influences on consumption frequency. Mean levels of intention to buy and consumption frequency were significantly higher after...

  8. Does generic advertising work? A systematic evaluation of the Danish campaign for fresh fish

    DEFF Research Database (Denmark)

    Scholderer, Joachim; Grunert, Klaus G.

    Before and after the 3-year generic advertising campaign for fresh fish in Denmark, representative consumer samples were surveyed with regard to their attitudes towards fresh fish, perceived family norms, availability of fresh fish in shops, meal preparation skills, intentions to buy fresh fish......, and actual consumption frequencies. In the pre-campaign survey (effective N = 641), significant determinants of consumption frequency were availability in shops, meal preparation skills, and intentions to buy fresh fish. Consistent with the intended effects of the campaign, availability in shops and meal...... preparation skills lost their influence in the post-campaign survey (effective N = 523). Instead, family norms were the only direct as well as indirect (mediated by intention to buy) influences on consumption frequency. Mean levels of intention to buy and consumption frequency were significantly higher after...

  9. Results of the hearing campaign from 12 to 16 July 2010

    CERN Multimedia

    Medical Service

    2010-01-01

    Seventy people who are exposed to noise during their professional activities or leisure hours (MP3 players, concerts with loudspeakers, etc.) had their hearing tested as part of the screening campaign organised by the nurses of the CERN Medical Service. The results of the hearing tests were each accompanied by individual reports underlining the harmful effects of noise on hearing acuity. The various types of individual protective equipment were presented and advice was given on the specific activities of each participant in the campaign. A high proportion of young people (18-30 years) took part in the campaign (40%). Analysis of the results confirmed that the major risks for this age group are associated with leisure activities – music in particular – resulting in early hearing loss and tinnitus (droning or whistling) of an often permanent nature. The campaign underlined the importance for everyone to preserve and protect their hearing on a daily basis, whether at work or at play. ...

  10. TV Network News and Advertising in the Nixon and McGovern Campaigns.

    Science.gov (United States)

    Hofstetter, C. Richard; Zukin, Cliff

    1979-01-01

    Analyzes the content of television news and advertising during the 1972 presidential campaign in terms of two divergent views of television programing in order to balance one viewpoint against the other. (GT)

  11. Report on the Status of the UFD Campaign International Activities in Disposal Research at SNL.

    Energy Technology Data Exchange (ETDEWEB)

    McMahon, Kevin A. [Sandia National Lab. (SNL-NM), Albuquerque, NM (United States)

    2015-08-25

    The following summaries are provided as fulfillment of milestone M4FT-15SN0811021 and represent international collaboration activities in disposal research funded by the US DOE Used Fuel Disposition (UFD) Campaign during Fiscal Year 2015.

  12. The evaluation of North Carolina's state-sponsored youth tobacco prevention media campaign.

    Science.gov (United States)

    Kandra, K L; McCullough, A; Summerlin-Long, S; Agans, R; Ranney, L; Goldstein, A O

    2013-02-01

    In 2003, the state of North Carolina (NC) implemented a multi-component initiative focused on teenage tobacco use prevention and cessation. One component of this initiative is Tobacco.Reality.Unfiltered. (TRU), a tobacco prevention media campaign, aimed at NC youth aged 11-17 years. This research evaluates the first 5 years of the TRU media campaign, from 2004 to 2009, using telephone surveys of NC youth. Overall, TRU campaign awareness was moderate among youth in its first year, with awareness significantly increasing over time. The majority of youth who saw the advertisements reported that they were convincing, attention grabbing and gave good reasons not to smoke. In 2009, logistic regression models revealed awareness of the TRU advertisements was associated with decreased odds of current smoking and experimenting with cigarettes for at-risk NC youth. Results from this research may help other states to define, evaluate and modify their own media campaigns, especially within financially or politically constraining environments.

  13. Corporation as Civil Organization in a CSR Campaign: The Challenge of Maintaining Credibility

    DEFF Research Database (Denmark)

    Trapp, Leila

    2011-01-01

    , governments and civil society (Van Marrewijk, 2003). Within this framework, the case study contributes to our understanding of the motivation for the increasing number of CSR partnerships between business and Non-Governmental Organizations (NGOs) (Googins & Rochlin, 2000). More specifically, the analysis...... reveals that if a corporate CSR campaign fosters and enacts a blurring, or even elimination, of sector boundaries to reach campaign aims, important inherent distinctions between business, government, and civil organizations ultimately remain salient to the public. Unless these sector distinctions...... are recognized and maintained in CSR campaigns, challenges to a company’s credibility and reputation can arise. Key words: corporate social responsibility, corporate communication, cross-sector partnerships, corporate sustainability, campaigns, collaboration Paper type: case study Googins, B. K., Rochlin, S. A...

  14. Health behavior segmentation and campaign planning to reduce cardiovascular disease risk among Hispanics.

    Science.gov (United States)

    Williams, J E; Flora, J A

    1995-02-01

    Using the social marketing principle of audience segmentation, a Hispanic audience was disaggregated to examine heterogeneous behaviors and lifestyles that could guide planning for public information campaigns designed to reduce cardiovascular disease (CVD) risk. Signal detection analysis resulted in six mutually exclusive subgroups, based on self-reported behavioral changes to improve health. Subgroups differed significantly in communication, behavioral, psychological, and demographic dimensions, indicating they may require unique campaign planning strategies. To determine whether subgroups were meaningful relative to external health-related criteria, they were compared as to health knowledge and status on cardiovascular disease risk factors. The results showed significant differences among audience subgroups in plasma high-density lipoprotein levels and hypertensive status. Results are discussed in terms of their implications for campaign planning and the need for public health campaigns to diversify strategies when targeting Hispanic audiences.

  15. Adventures in the World of Pulsating Variable Stars: Multisite Photometric Campaigns

    Science.gov (United States)

    Szabó, R.

    2004-06-01

    Advantages of photometric multisite campaigns are discussed, then published or prospective results of four - preceding and ongoing - observing runs are presented. Prospects and limits of photometric observations carried out from Hungary with small (~ 1m) telescopes are also outlined.

  16. Data Driven Marketing in Apple and Back to School Campaign 2011

    OpenAIRE

    Bernátek, Martin

    2011-01-01

    Out of the campaign analysis the most important contribution is that Data-Driven Marketing makes sense only once it is already part of the marketing plan. So the team preparing the marketing plan defines the goals and sets the proper measurement matrix according to those goals. It enables to adjust the marketing plan to extract more value, watch the execution and do adjustments if necessary and evaluate at the end of the campaign.

  17. Toward an Integrated Framework for Automated Development and Optimization of Online Advertising Campaigns

    OpenAIRE

    Thomaidou, Stamatina; Vazirgiannis, Michalis; Liakopoulos, Kyriakos

    2012-01-01

    Creating and monitoring competitive and cost-effective pay-per-click advertisement campaigns through the web-search channel is a resource demanding task in terms of expertise and effort. Assisting or even automating the work of an advertising specialist will have an unrivaled commercial value. In this paper we propose a methodology, an architecture, and a fully functional framework for semi- and fully- automated creation, monitoring, and optimization of cost-efficient pay-per-click campaigns ...

  18. Diageo's 'Stop Out of Control Drinking' Campaign in Ireland: An Analysis.

    LENUS (Irish Health Repository)

    Petticrew, Mark

    2016-01-01

    It has been argued that the alcohol industry uses corporate social responsibility activities to influence policy and undermine public health, and that every opportunity should be taken to scrutinise such activities. This study analyses a controversial Diageo-funded \\'responsible drinking\\' campaign ("Stop out of Control Drinking", or SOOCD) in Ireland. The study aims to identify how the campaign and its advisory board members frame and define (i) alcohol-related harms, and their causes, and (ii) possible solutions.

  19. THE ROLE AND IMPLICATIONS OF THE EVENT BASED COMMUNICATION IN THE ELECTORAL CAMPAIGN

    OpenAIRE

    Tatu Cristian Ionut; Pastiea Mihai; Ion Andrei

    2011-01-01

    The electoral campaigns are considered to be among the most delicate challenges for a marketer due to the limited time available, the sensible margin for error, the high impact of each statement and the condensation of a quite large amount of resources in a 30 day period. While the ultimate goal for the campaign staff is to bring the global electoral package closer to the electorate and earn their votes most, of the time various competitors use disappointingly similar tactics that create conf...

  20. Chino Tokes G Modern Twi sl- ots Wool The Campaign for Wool launches in China

    Institute of Scientific and Technical Information of China (English)

    2012-01-01

    The Campaign for Wool, initiated by His Royal Highness the Prince of Wales was launched in China on March 28, 2012, in Beijing. The ongoing rise of the Chinese fashion industry and the country's growing economy makes it an important step for The Campaign for Wool, which was begun with the goal of educating the world about the natural benefits of wool from fashion through to interiors and the built environment surrounding everyday life.

  1. The Organizational Imperative: Theory and History on Unity of Effort in Counterinsurgency Campaigns

    Science.gov (United States)

    2010-12-10

    Chan), Translated by Samuel B. Griffith (New York: Preager Publishers, 1961), 49. 15Andrew Curry, “Mathematics of Terror,” Discover (July/August 2010...As Samuel Huntington points out in his authoritative work on civil-military relations, it is often the officers in a military determine the...the Jebel in Dhofar and not the earlier Jebel Akdar campaign in Oman. 4Connable et al.; Ian Beckett , “The British Counter-insurgency Campaign in

  2. The Surviving Sepsis Campaign: Where have we been and where are we going?

    Science.gov (United States)

    Dellinger, R Phillip

    2015-04-01

    The Surviving Sepsis Campaign develops and promotes evidence-based guidelines and performance-improvement practices aimed at reducing deaths from sepsis worldwide. The most recent guidelines, published in 2013, provide detailed management strategies for acute care, fluid resuscitation, and vasopressor use. In addition, the campaign has developed simple, short protocols for what to do within 3 and 6 hours of recognition of sepsis. These protocols are associated with reduced mortality rates.

  3. SWOT analysis of total sanitation campaign in Yavatmal district of Maharashtra

    OpenAIRE

    Pardeshi Geeta; Shirke Avinash; Jagtap Minal

    2008-01-01

    Aims: To study the strengths, weaknesses, opportunities, and threats of the Total Sanitation Campaign (TSC) in the Yavatmal district of Maharashtra. Methodology: Data was collected in December 2006 through interviews with stakeholders, house-to-house surveys, focus group discussions, and transect walks. Information in each category was finalized in a meeting after brainstorming and discussion with the TSC cell members. Results: The strengths of the campaign were innovations in Informatio...

  4. Radar Wind Profiler for Cloud Forecasting at Brookhaven National Laboratory (BNL) Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Jensen, M. P. [Brookhaven National Laboratory (BNL), Upton, NY (United States); Giangrande, S. E. [Brookhaven National Laboratory (BNL), Upton, NY (United States); Bartholomew, M. J. [Brookhaven National Laboratory (BNL), Upton, NY (United States)

    2016-04-01

    The Radar Wind Profiler for Cloud Forecasting at Brookhaven National Laboratory (BNL) [http://www.arm.gov/campaigns/osc2013rwpcf] campaign was scheduled to take place from 15 July 2013 through 15 July 2015 (or until shipped for the next U.S. Department of Energy Atmospheric Radiation Measurement [ARM] Climate Research Facility first Mobile Facility [AMF1] deployment). The campaign involved the deployment of the AMF1 Scintec 915 MHz Radar Wind Profiler (RWP) at BNL, in conjunction with several other ARM, BNL and National Weather Service (NWS) instruments. The two main scientific foci of the campaign were: 1) To provide profiles of the horizontal wind to be used to test and validate short-term cloud advection forecasts for solar-energy applications and 2) to provide vertical profiling capabilities for the study of dynamics (i.e., vertical velocity) and hydrometeors in winter storms. This campaign was a serendipitous opportunity that arose following the deployment of the RWP at the Two-Column Aerosol Project (TCAP) campaign in Cape Cod, Massachusetts and restriction from participation in the Green Ocean Amazon 2014/15 (GoAmazon 2014/15) campaign due to radio-frequency allocation restriction for international deployments. The RWP arrived at BNL in the fall of 2013, but deployment was delayed until fall of 2014 as work/safety planning and site preparation were completed. The RWP further encountered multiple electrical failures, which eventually required several shipments of instrument power supplies and the final amplifier to the vendor to complete repairs. Data collection began in late January 2015. The operational modes of the RWP were changed such that in addition to collecting traditional profiles of the horizontal wind, a vertically pointing mode was also included for the purpose of precipitation sensing and estimation of vertical velocities. The RWP operated well until the end of the campaign in July 2015 and collected observations for more than 20 precipitation

  5. Analysis of Social Marketing for Anti-corruption Campaign: Case study of Film Kita versus Korupsi

    OpenAIRE

    Rosidah

    2012-01-01

    The paper aims to explain the application of commercial marketing theory in a social marketing campaign. This study derives from secondary sources have been conducted, including previous researchers and published articles. The writer finds what the theory of marketing mix has been used to study the film proposition. Furthermore, another P, namely Partnership, and segmentation has also been added to the campaign. The marketer has applied the commercial marketing approach in the film, as one of...

  6. Energy efficiency campaign for residential housing at the Fort Lewis army installation

    Energy Technology Data Exchange (ETDEWEB)

    AH McMakin; RE Lundgren; EL Malone

    2000-02-23

    In FY1999, Pacific Northwest National Laboratory conducted an energy efficiency campaign for residential housing at the Fort Lewis Army Installation near Tacoma, Washington. Preliminary weather-corrected calculations show energy savings of 10{percent} from FY98 for energy use in family housing. This exceeded the project's goal of 3{percent}. The work was funded by the U.S. DOEs Federal Energy Management Program (FEMP), Office of Energy Efficiency and Renewable Energy. The project adapted FEMP's national ``You Have the Power Campaign'' at the local level, tailoring it to the military culture. The applied research project was designed to demonstrate the feasibility of tailored, research-based strategies to promote energy conservation in military family housing. In contrast to many energy efficiency efforts, the campaign focused entirely on actions residents could take in their own homes, as opposed to technology or housing upgrades. Behavioral change was targeted because residents do not pay their own utility bills; thus other motivations must drive personal energy conservation. This campaign augments ongoing energy savings from housing upgrades carried out by Fort Lewis. The campaign ran from September 1998 through August 1999. The campaign strategy was developed based on findings from previous research and on input from residents and officials at Fort Lewis. Energy use, corrected to account for weather differences, was compared with the previous year's use. Survey responses from 377 of Fort Lewis residents of occupied housing showed that the campaign was moderately effective in promoting behavior change. Of those who were aware of the campaign, almost all said they were now doing one or more energy-efficient things that they had not done before. Most people were motivated by the desire to do the right thing and to set a good example for their children. They were less motivated by other factors.

  7. Evaluation of a measles vaccine campaign in Ethiopia using oral-fluid antibody surveys.

    Science.gov (United States)

    Nigatu, Wondatir; Samuel, Dhan; Cohen, Bernard; Cumberland, Phillippa; Lemma, Eshetu; Brown, David W G; Nokes, James

    2008-09-01

    We undertook a study to demonstrate the potential contribution of oral-fluid (OF) antibody prevalence surveys in evaluating measles vaccine campaigns. In Asela town, southern Ethiopia, oral fluids were collected from 1928 children aged 9 months to 5 years attending for campaign immunization in December 1999 and 6 months later, from 745 individuals aged 9 months to 19 years, in the same location. Measles antibody status was determined by microimmune measles specific IgG enzyme immunoassay (EIA). Antibody prevalence was estimated at 48% in children attending for vaccination (pre-campaign), and 85% post-campaign in the comparable age group. The estimated reduction in the susceptible proportion was 75%. In older children the proportion antibody negative post-campaign was 28% in 7-9 year olds, and 13% in 10-14 year olds levels of susceptibility which raise concern over continued measles transmission. This is the first evaluation of a measles vaccine campaign based on oral-fluid seroprevalence surveys and it demonstrates the merit of oral-fluid surveys in informing health authorities about vaccination strategy refinement.

  8. Kick the habit: a social marketing campaign by Aboriginal communities in NSW.

    Science.gov (United States)

    Campbell, M A; Finlay, S; Lucas, K; Neal, N; Williams, R

    2014-01-01

    Tackling smoking is an integral component of efforts to improve health outcomes in Aboriginal communities. Social marketing is an effective strategy for promoting healthy attitudes and influencing behaviours; however, there is little evidence for its success in reducing smoking rates in Aboriginal communities. This paper outlines the development, implementation and evaluation of Kick the Habit Phase 2, an innovative tobacco control social marketing campaign in Aboriginal communities in New South Wales (NSW). The Aboriginal Health & Medical Research Council worked with three Aboriginal communities and a creative agency to develop locally tailored, culturally relevant social marketing campaigns. Each community determined the target audience and main messages, and identified appropriate local champions and marketing tools. Mixed methods were used to evaluate the campaign, including surveys and interviews with community members and Aboriginal Community Controlled Health Service staff. Community survey participants demonstrated high recall of smoking cessation messages, particularly for messages and images specific to the Kick the Habit campaign. Staff participating in interviews reported an increased level of interest from community members in smoking cessation programs, as well as increased confidence and skills in developing further social marketing campaigns. Aboriginal community-driven social marketing campaigns in tobacco control can build capacity, are culturally relevant and lead to high rates of recall in Aboriginal communities.

  9. The Relation of Visual Signs In The Narrative Structure of MTV Exit Human Trafficking Campaign Video

    Directory of Open Access Journals (Sweden)

    Winny Gunarti

    2013-08-01

    Full Text Available Human trafficking is a violation of the human rights. One of the campaign to fight against this crime takes the form of a digital campaign that aired on television and internet.   This study discusses the narrative structure of human trafficking campaign video from non-profit organization MTV Exit in 2012. This video campaign combines art collage and graphic art in its narrative structure. Nonverbal visual elements displayed in the form of a digital photo collage with animated illustrations setting. We consider this video campaign quite interesting as it is visually inform the public about the importance of safe migration through the visual signs in the narrative structure. This study analyzes qualitatively the relation of nonverbal visual signs in the narrative collage and illustration. Denotative and connotative analysis with structural semiotics approach is needed to understand the meaning of visual signs in the context of humans as cultural beings in their communities. This study is expected to be a model example of visual communication campaigns that can foster public awareness of the issue of human trafficking, especially for young women and children as young generation.

  10. Population-based evaluation of the 'LiveLighter' healthy weight and lifestyle mass media campaign.

    Science.gov (United States)

    Morley, B; Niven, P; Dixon, H; Swanson, M; Szybiak, M; Shilton, T; Pratt, I S; Slevin, T; Hill, D; Wakefield, M

    2016-04-01

    The Western Australian (WA) 'LiveLighter' (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ('why' change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier ('how' to change message). Cross-sectional surveys among population samples aged 25-49 were undertaken pre-campaign (N= 2012) and following the two media waves (N= 2005 and N= 2009) in the intervention (WA) and comparison state (Victoria) to estimate the population impact of LL. Campaign awareness was 54% after the first media wave and overweight adults were more likely to recall LL and perceive it as personally relevant. Recall was also higher among parents, but equal between socio-economic groups. The 'why' message about health-harms of overweight rated higher than 'how' messages about lifestyle change, on perceived message effectiveness which is predictive of health-related intention and behaviour change. State-by-time interactions showed population-level increases in self-referent thoughts about the health-harms of overweight (P campaign impact. However, sustained campaign activity will be needed to impact behaviour.

  11. International Human Mission to Mars: Analyzing A Conceptual Launch and Assembly Campaign

    Science.gov (United States)

    Cates, Grant; Stromgren, Chel; Arney, Dale; Cirillo, William; Goodliff, Kandyce

    2014-01-01

    In July of 2013, U.S. Congressman Kennedy (D-Mass.) successfully offered an amendment to H.R. 2687, the National Aeronautics and Space Administration Authorization Act of 2013. "International Participation—The President should invite the United States partners in the International Space Station program and other nations, as appropriate, to participate in an international initiative under the leadership of the United States to achieve the goal of successfully conducting a crewed mission to the surface of Mars." This paper presents a concept for an international campaign to launch and assemble a crewed Mars Transfer Vehicle. NASA’s “Human Exploration of Mars: Design Reference Architecture 5.0” (DRA 5.0) was used as the point of departure for this concept. DRA 5.0 assumed that the launch and assembly campaign would be conducted using NASA launch vehicles. The concept presented utilizes a mixed fleet of NASA Space Launch System (SLS), U.S. commercial and international launch vehicles to accomplish the launch and assembly campaign. This concept has the benefit of potentially reducing the campaign duration. However, the additional complexity of the campaign must also be considered. The reliability of the launch and assembly campaign utilizing SLS launches augmented with commercial and international launch vehicles is analyzed and compared using discrete event simulation.

  12. Assessing the potential to combine attitude tracking and health campaign evaluation surveys.

    Science.gov (United States)

    Hollier, Lauren P; Pettigrew, Simone; Minto, Carolyn; Slevin, Terry; Strickland, Mark

    2016-04-06

    Issue addressed: Online surveys are becoming increasingly popular in health research because of the low cost and fast completion time. A large proportion of online survey costs are allocated to setup and administration expenses, which suggests that conducting fewer, longer surveys would be a cost-effective approach. The current study assessed whether the incorporation of a health campaign evaluation survey within a longitudinal attitudes and behaviours tracking survey produced different outcomes compared with the separate administration of the evaluation survey.Methods: Data were collected via an online panel, with 688 respondents completing the combined survey and 657 respondents completing the evaluation-only survey. Regression analyses were conducted to examine whether survey type was related to the campaign evaluation results.Results: Those who completed the combined survey perceived the campaign advertisement to be more personally relevant than those completing the evaluation-only survey. There were no differences in results relating to campaign awareness and reported behavioural change as a result of campaign exposure.Conclusions: There were minimal differences between results obtained from combining an attitude/behaviour tracking survey with a campaign evaluation survey. Any priming or order effects were limited to respondents' cognitive responses to the advertisement.So what?: The results suggest that health practitioners with limited resources available for tracking and evaluation research may be able to maximise outcomes by administering fewer, longer surveys.

  13. Estimated Effect of Inactivated Poliovirus Vaccine Campaigns, Nigeria and Pakistan, January 2014–April 2016

    Science.gov (United States)

    Shirreff, George; Wadood, Mufti Zubair; Vaz, Rui Gama; Sutter, Roland W.

    2017-01-01

    In 2014, inactivated poliovirus vaccine (IPV) campaigns were implemented in Nigeria and Pakistan after clinical trials showed that IPV boosts intestinal immunity in children previously given oral poliovirus vaccine (OPV). We estimated the effect of these campaigns by using surveillance data collected during January 2014–April 2016. In Nigeria, campaigns with IPV and trivalent OPV (tOPV) substantially reduced the incidence of poliomyelitis caused by circulating serotype-2 vaccine–derived poliovirus (incidence rate ratio [IRR] 0.17 for 90 days after vs. 90 days before campaigns, 95% CI 0.04–0.78) and the prevalence of virus in environmental samples (prevalence ratio [PR] 0.16, 95% CI 0.02–1.33). Campaigns with tOPV alone resulted in similar reductions (IRR 0.59, 95% CI 0.18–1.97; PR 0.45, 95% CI 0.21–0.95). In Pakistan, the effect of IPV+tOPV campaigns on wild-type poliovirus was not significant. Results suggest that administration of IPV alongside OPV can decrease poliovirus transmission if high vaccine coverage is achieved. PMID:27861118

  14. Avoiding a knowledge gap in a multiethnic statewide social marketing campaign: is cultural tailoring sufficient?

    Science.gov (United States)

    Buchthal, O Vanessa; Doff, Amy L; Hsu, Laura A; Silbanuz, Alice; Heinrich, Katie M; Maddock, Jay E

    2011-03-01

    In 2007, the State of Hawaii, Healthy Hawaii Initiative conducted a statewide social-marketing campaign promoting increased physical activity and nutrition. The campaign included substantial formative research to develop messages tailored for Hawaii's multiethnic Asian and Pacific Islander populations. The authors conducted a statewide random digital dialing telephone survey to assess the campaign's comparative reach among individuals with different ethnicities and different levels of education and income. This analysis suggests that the intervention was successful in reaching its target ethnic audiences. However, a knowledge gap related to the campaign appeared among individuals with incomes less than 130% of the poverty level and those with less than a high school education. These results varied significantly by message and the communication channel used. Recall of supermarket-based messages was significantly higher among individuals below 130% of the poverty level and those between 18 and 35 years of age, 2 groups that showed consistently lower recall of messages in other channels. Results suggest that cultural tailoring for ethnic audiences, although important, is insufficient for reaching low-income populations, and that broad-based social marketing campaigns should consider addressing socioeconomic status-related channel preferences in formative research and campaign design.

  15. In-Space Transportation for NASA's Evolvable Mars Campaign

    Science.gov (United States)

    Percy, Thomas K.; McGuire, Melissa; Polsgrove, Tara

    2015-01-01

    As the nation embarks on a new and bold journey to Mars, significant work is being done to determine what that mission and those architectural elements will look like. The Evolvable Mars Campaign, or EMC, is being evaluated as a potential approach to getting humans to Mars. Built on the premise of leveraging current technology investments and maximizing element commonality to reduce cost and development schedule, the EMC transportation architecture is focused on developing the elements required to move crew and equipment to Mars as efficiently and effectively as possible both from a performance and a programmatic standpoint. Over the last 18 months the team has been evaluating potential options for those transportation elements. One of the key aspects of the EMC is leveraging investments being made today in missions like the Asteroid Redirect Mission (ARM) mission using derived versions of the Solar Electric Propulsion (SEP) propulsion systems and coupling them with other chemical propulsion elements that maximize commonality across the architecture between both transportation and Mars operations elements. This paper outlines the broad trade space being evaluated including the different technologies being assessed for transportation elements and how those elements are assembled into an architecture. Impacts to potential operational scenarios at Mars are also investigated. Trades are being made on the size and power level of the SEP vehicle for delivering cargo as well as the size of the chemical propulsion systems and various mission aspects including Inspace assembly and sequencing. Maximizing payload delivery to Mars with the SEP vehicle will better support the operational scenarios at Mars by enabling the delivery of landers and habitation elements that are appropriately sized for the mission. The purpose of this investigation is not to find the solution but rather a suite of solutions with potential application to the challenge of sending cargo and crew to Mars

  16. The Airborne Measurements of Methane Fluxes (AIRMETH) Arctic Campaign (Invited)

    Science.gov (United States)

    Serafimovich, A.; Metzger, S.; Hartmann, J.; Kohnert, K.; Sachs, T.

    2013-12-01

    One of the most pressing questions with regard to climate feedback processes in a warming Arctic is the regional-scale methane release from Arctic permafrost areas. The Airborne Measurements of Methane Fluxes (AIRMETH) campaign is designed to quantitatively and spatially explicitly address this question. Ground-based eddy covariance (EC) measurements provide continuous in-situ observations of the surface-atmosphere exchange of methane. However, these observations are rare in the Arctic permafrost zone and site selection is bound by logistical constraints among others. Consequently, these observations cover only small areas that are not necessarily representative of the region of interest. Airborne measurements can overcome this limitation by covering distances of hundreds of kilometers over time periods of a few hours. Here, we present the potential of environmental response functions (ERFs) for quantitatively linking methane flux observations in the atmospheric surface layer to meteorological and biophysical drivers in the flux footprints. For this purpose thousands of kilometers of AIRMETH data across the Alaskan North Slope are utilized, with the aim to extrapolate the airborne EC methane flux observations to the entire North Slope. The data were collected aboard the research aircraft POLAR 5, using its turbulence nose boom and fast response methane and meteorological sensors. After thorough data pre-processing, Reynolds averaging is used to derive spatially integrated fluxes. To increase spatial resolution and to derive ERFs, we then use wavelet transforms of the original high-frequency data. This enables much improved spatial discretization of the flux observations, and the quantification of continuous and biophysically relevant land cover properties in the flux footprint of each observation. A machine learning technique is then employed to extract and quantify the functional relationships between the methane flux observations and the meteorological and

  17. The shaping of a national ignition campaign pulsed waveform

    Energy Technology Data Exchange (ETDEWEB)

    Brunton, Gordon, E-mail: brunton2@llnl.gov [Lawrence Livermore National Laboratory, Livermore, CA 94550 (United States); Erbert, Gaylen; Browning, Don; Tse, Eddy [Lawrence Livermore National Laboratory, Livermore, CA 94550 (United States)

    2012-12-15

    Highlights: Black-Right-Pointing-Pointer NIF pulse is generated using an electro-optic modulator to vary the intensity of light. Black-Right-Pointing-Pointer Electrical impulse generators, each with a 300 ps pulse Gaussian signal are utilized. Black-Right-Pointing-Pointer Adjusting the impulse amplitude for 140 impulses, produces a pulsed waveform. Black-Right-Pointing-Pointer System auto shapes 48 waveforms with to 275:1 contrast ratio with 3% absolute error. - Abstract: The National Ignition Facility (NIF) at Lawrence Livermore National Laboratory is a stadium-sized facility containing a 192 beam, 1.8 MJ, 500 TW ultraviolet laser system used for inertial confinement fusion research. For each experimental shot, NIF must deliver a precise amount of laser power on the target for successful and efficient target ignition, and these characteristics vary depending on the physics of the particular campaign. The precise temporal shape, energy and timing characteristics of a pulsed waveform target interaction are key components in meeting the experimental goals. Each NIF pulse is generated in the Master Oscillator Room (MOR) using an electro-optic modulator to vary the intensity of light in response to an electrical input. The electrical drive signal to the modulator is produced using a unique, high-performance arbitrary waveform generator (AWG). This AWG sums the output of 140 electrical impulse generators, each producing a 300 ps pulse width Gaussian signal separated in time by 250 ps. By adjusting the amplitudes and summing the 140 impulses, a pulsed waveform can be sculpted from a seed 45 ns square pulse. Using software algorithms written for NIF's Integrated Computer Control System (ICCS), the system is capable of autonomously shaping 48 unique experimental pulsed waveforms for each shot that have demonstrated up to 275:1 contrast ratio with {+-}3% absolute error averaged over any 2 ns interval, meeting the stringent pulse requirements needed to achieve ignition

  18. Saladin and the Ayyubid Campaigns in the Maghrib

    Directory of Open Access Journals (Sweden)

    Baadj, Amar

    2013-12-01

    Full Text Available This article concerns the conquest of Libya and Tunisia by Saladin (Salah al-Din and the Ayyubids in the 1170s and 1180s. First it presents a reconstruction of the campaigns conducted by the Ayyubid mamlūks Sharaf al-Dīn Qarāqūsh and Ibn Qarātikīn in Libya and the conflict in Ifrīqiya (Tunisia between the Almohads and the Ayyubids based on the relevant primary sources. Then the extent to which Saladin was responsible for these military expeditions is considered and finally the issue of the motive behind them is discussed. It is concluded that Salāh al-Dīn and his amirs invaded the Maghrib in order to control the northern termini of the eastern and central axes of the trans-Saharan trade routes, thereby gaining access to the West African gold which passed along these routes. This occurred at a time when there was a great shortage of precious metals in Egypt and Saladin was in need of cash to pay for his wars with the Crusaders in Palestine.Este artículo trata sobre la conquista de Libia y Túnez por Saladino (Salah al-Din y los Ayyubíes en las décadas de 1170 y 1180. En primer lugar se presenta una reconstrucción de las campanas dirigidas por los mamelucos ayyubíes Sharaf al-Din Qaraqush e Ibn Qaratikin en Libia y de la guerra entre los almohades y los Ayyubíes en Ifriqiya (Túnez basada en fuentes primarias relevantes. A continuación se estudia en qué medida Saladino fue el responsable de estas expediciones militares y, finalmente, se discute el motivo de dichas expediciones. Se llega a la conclusión de que Saladino y sus emires invadieron el Magreb con el fin de controlar los puntos septentrionales de los ejes oriental y central de las rutas comerciales que cruzaban el Sahara y con esto lograr tener acceso al oro de África Occidental que pasaba a lo largo de estas rutas. Esto ocurrió en un momento en que había una gran escasez de metales preciosos en Egipto y Saladino necesitaba efectivo para pagar sus guerras con los

  19. Ground-Based Observing Campaign of Briz-M Debris

    Science.gov (United States)

    Lederer, S. M.; Buckalew, B.; Frith, J.; Cowardin, H. M.; Hickson, P.; Matney, M.; Anz-Meador, P.

    2017-01-01

    In 2015, NASA's Orbital Debris Program Office (ODPO) completed the installation of the Meter Class Autonomous Telescope (MCAT) on Ascension Island. MCAT is a 1.3m optical telescope designed with a fast tracking capability for observing orbital debris at all orbital regimes (Low-Erath orbits to Geosyncronous (GEO) orbits) from a low latitude site. This new asset is dedicated year-round for debris observations, and its location fills a geographical gap in the Ground-based Electro Optical Space Surveillance (GEODSS) network. A commercial off the shelf (COTS) research grade 0.4m telescope (named the Benbrook telescope) will also be installed on Ascension at the end of 2016. This smaller version is controlled by the same master software, designed by Euclid Research, and can be tasked to work independently or in concert with MCAT. Like MCAT, it has a the same suite of filters, a similar field of view, and a fast-tracking Astelco mount, and is also capable of tracking debris at all orbital regimes. These assets are well suited for targeted campagins or surveys of debris. Since 2013, NASA's ODPO has also had extensive access to the 3.8m infrared UKIRT telescope, located on Mauna Kea. At nearly 14,000-ft, this site affords excellent conditions for collecting both photometery and spectroscopy at near-IR (0.9 - 2.5 micrometers SWIR) and thermal-IR (8 - 25 micrometers; LWIR) regimes, ideal for investigating material properties as well as thermal characteristics and sizes of debris. For the purposes of understanding orbital debris, taking data in both survey mode as well as targeting individual objects for more in-depth characterizations are desired. With the recent break-ups of Briz-M rocket bodies, we have collected a suite of data in the optical, near-infrared, and mid-infrared of in-tact objects as well as those classified as debris. A break-up at GEO of a Briz-M rocket occurred in January, 2016, well timed for the first remote observing survey-campaign with MCAT. Access to

  20. UMANG – AN EMERGENCY CAMPAIGN TO ADDRESS MALNUTRITION

    Directory of Open Access Journals (Sweden)

    Grana Pu Selvi Gnanaraj

    2015-01-01

    Full Text Available Background: World Vision India with its existence in across the country implemented the emergency feeding program for the children with underweight in 53 area development sites spread across 15 states of the country. Rationale: Since more than 40% of the children were found to be underweight through our assessment process, we implemented this community based feeding program as an emergency response to children with malnutrition. Objective: To rehabilitate the malnourished children and sensitise the community on feeding, caring and health seeking practices. Material and Methods: Considering the high prevalence of underweight children, we initiated the program ‘UMANG’ (Urgent Management and Action for Nutritional growth on a campaign mode with the involvement of various stakeholders. Malnourished children for this program were selected through a community based screening program. This was a 90 day community based feeding program for the malnourished children conducted either in the anganwadi center or a common place. Underweight children (moderate and severe and their mothers/care takers attended this program with their contribution from backyard nutrition garden or local market and were taught to prepare a nutritious menu using locally available low cost food materials. Mothers were also sensitised on health seeking, caring and feeding practices to prevent future incidence of malnutrition. The families of the malnourished children were also supported with nutrition (backyard garden, economic development assistance to improve food diversity at the household level. Results: About 50858 malnourished children (54 per cent moderate and 46 per cent severe were enrolled in UMANG[1]. On comparing the baseline (1st day and endline figures (90th day 38.5 per cent of the children have graduated to normal from moderate and severe underweight. In addition UMANG had spin off benefits such as increase in anganwadi attendance, community based growth