WorldWideScience

Sample records for campaigns

  1. Multimedia campaign.

    Science.gov (United States)

    2007-01-01

    Research Medical Center is part of one of the nation's largest health systems, Health Corporation of America, with hospitals across the South and Midwest. Research Medical Center recently launched a multimedia campaign featuring real doctors and touting the tagline, "These are the doctors you want." Following the October 2006 launch of the campaign, the hospital embarked on a regional publicity effort to promote the local doctors featured in the campaign. PMID:17361792

  2. ORGANIZATIONAL CAMPAIGNING

    DEFF Research Database (Denmark)

    Hertel, Frederik

    2015-01-01

    approach will in be named: organizational campaigning and means (e.g. Kotter, 2012, p. 9 and Clegg, Kornberger & Pitsis, 2009) that the manager takes control with communication and communication cannels in order to ensure successful organizational changes. Since the changes were not succeeding the approach...

  3. Campaigns Matter

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller; Pedersen, Rasmus Tue

    2014-01-01

    Election campaigns are more than simple competitions for votes; they also represent an opportunity for voters to become politically knowledgeable and engaged. Using a large-scale web panel (n≈5,000), we track the development of political knowledge, internal efficacy and external efficacy among vo...

  4. Organizational Campaigning

    DEFF Research Database (Denmark)

    Hertel, Frederik

    2015-01-01

    This conference paper will explore the difference between communicating changes and changing communication. Based on a case study in which a manager applies two quite different approaches to organizational communication in order to change the organization he is leading. The first and failing...... approach will in be named: organizational campaigning and means (e.g. Kotter, 2012, p. 9 and Clegg, Kornberger & Pitsis, 2009) that the manager takes control with communication and communication cannels in order to ensure successful organizational changes. Since the changes were not succeeding the approach...... is replaced with a new approach which will be named organizing communication. During the case analysis we will see that this change in approach not only change the managers perception of communication but also his perception of the organization he is leading....

  5. Field Campaign Guidelines

    Energy Technology Data Exchange (ETDEWEB)

    Voyles, J. W. [DOE ARM Climate Research Facility, Washington, DC (United States); Chapman, L. A. [DOE ARM Climate Research Facility, Washington, DC (United States)

    2015-12-01

    This document establishes a common set of guidelines for the Atmospheric Radiation Measurement (ARM) Climate Research Facility for planning, executing, and closing out field campaigns. The steps that guide individual field campaigns are described in the Field Campaign Tracking System and are specifically tailored to meet the scope of each field campaign.

  6. Campaign Consultants - Client Payments

    Data.gov (United States)

    City of San Francisco — Campaign Consultants are required to report ���economic consideration�۝ promised by or received from clients in exchange for campaign consulting services during the...

  7. The "Know Stroke" Campaign

    Science.gov (United States)

    ... Current Issue Past Issues Special Section The "Know Stroke" Campaign Past Issues / Summer 2007 Table of Contents ... campaign for the U.S. Hispanic community. 1 Know Stroke A stroke occurs when the blood supply to ...

  8. PERBANDINGAN IMPLEMENTASI ADVERTISING CAMPAIGN

    OpenAIRE

    Francisca Hanna , Febrianti

    2013-01-01

    Advertising campaign merupakan serangkaian bentuk iklan melalui berbagai media dan berpusat pada satu tema dalam satu waktu. Tujuan utama advertising campaign adalah menyampaikan pesan dalam suatu tema yang diluncurkan kepada masyarakat sehingga tema tersebut menjadi ciri khas produk. Peluncuran tema campaign oleh Coca Cola dan Pepsi yang merupakan rival dalam kategori beverage merupakan obyek dari penelitian ini. Kesuksesan sebuah tema advertising campaign dilihat dengan menggunakan paramet...

  9. The Eurosprite 2005 campaign

    DEFF Research Database (Denmark)

    Arnone, Enrico; Berg, Peter; Boberg, Fredrik; Bór, József; Chanrion, Olivier Arnaud; Enell, Carl-Fredrik; Ignaccolo, Massimiliano; Mika, Ágnes; Odzimek, Anna; van der Velde, Oscar; Farges, Thomas; Laursen, Steen; Neubert, Torsten; Sátori, Gabriella

    2008-01-01

    In this report we give an overview of the Eurosprite observation programme and present the results of the Eurosprite 2005 campaign. These campaigns search for occurrences of transient luminous events, such as red sprites, above thunderstorms in France, Spain, northern Italy, Switzerland and south...... optical and non-optical means of sprite detection. The campaigns will be extended into a global sprite-watch partnership and in addition space-borne instruments will be deployed....

  10. The Sprite 2003 Campaign

    DEFF Research Database (Denmark)

    Neubert, T.; Laursen, S.; Rasmussen, I. L.;

    2003-01-01

    During the northern hemisphere summer of 2003, from July 18 to September 18, a sprite observation campaign was conducted with measurements from Southern Europe, coordinated with measurements from the magnetically conjugate region in South Africa. The goal of the campaign was to investigate the el...

  11. Proposal and realization advertising campaign

    OpenAIRE

    RYCHLÁ, Marie

    2008-01-01

    The Bachelor Paper contains proposal and realization advertising campaign, including make charge for cost amount. The advertising campaign is made for chosen product of firm. Advertising campaign is planning by the medium of broadsheet and advertising on the Internet.

  12. Campaigning on radiation standards

    International Nuclear Information System (INIS)

    The author outlines the controversy surrounding ICRP recommendations of dose limits for workers and members of the public and the ALARA concept and sketches suggestions for campaigning for radiation standards. (U.K.)

  13. INTEGRATED ADVERTISING CAMPAIGN

    Directory of Open Access Journals (Sweden)

    Adina Claudia NEAMŢU

    2010-06-01

    Full Text Available Campaign and especially advertising campaign represents one of the variables of the marketing mix, an important one, being difficult to separate its contribution from the one of the other elements. Irrespective of the specific object that is behind an advertising company, the investment will be retrieved only if the right information is transmitted to the right persons in the right way. This is difficult to accomplish if the advertising responsible in that firm do not understand appropriately: the market nature; the product nature; the distribution channels nature; the communication channels nature – available advertising supports and their features

  14. BLOOD DONORS CAMPAIGN

    CERN Document Server

    2002-01-01

    Wednesday 13 November 2002 in restaurant nr 2, from 8.30 to 16.30 hrs will be held a blood donors campaign, organized by the Etablissement de Transfusion de Haute-Savoie If you already have a card giving your blood group, please bring this with you.

  15. BLOOD DONORS CAMPAIGN

    CERN Document Server

    2001-01-01

    A blood donors campaign, organized by the Centre de Transfusion d'Annemasse will be held at CERN on Tuesday 14 November 2001 in restaurant nr 2, from 9.00 to 16.30 hrs If you already have a card giving your blood group, please bring this with you.

  16. BLOOD DONORS CAMPAIGN

    CERN Document Server

    2002-01-01

    Tuesday 19 March 2002 in restaurant nr 2, from 9.00 to 16.30 hrs A blood donors campaign, organized by the Centre de Transfusion sanguine of Geneva If you already have a card giving your blood group, please bring this with you.

  17. BLOOD DONORS CAMPAIGN

    CERN Document Server

    2000-01-01

    A blood donors campaign, organized by the Établissement de Transfusion de Rhône-Alpes will be held at CERN on Tuesday 14 November 2000 in restaurant nr 2, from 8.30 to 16.30 hrs If you already have a card giving your blood group, please bring this with you.

  18. BLOOD DONORS CAMPAIGN

    CERN Document Server

    2001-01-01

    A blood donors campaign, organized by the Centre de Transfusion Sanguine of Geneva will be held at CERN on Tuesday 13 March 2001 in restaurant nr 2, from 9.00 to 16.30 hrs If you already have a card giving your blood group, please bring this with you.

  19. Campaign Finance: Reporter Guide

    Science.gov (United States)

    Wieder, Ben

    2014-01-01

    Campaign finance might seem like the exclusive province of political reporters, but there are many good reasons why authors should be paying attention--both in races for education positions and in other key races at the local, state, and federal levels with implications for education. Basic math is a necessary skill and familiarity with a…

  20. The Eurosprite 2005 campaign

    DEFF Research Database (Denmark)

    Arnone, Enrico; Berg, Peter; Boberg, Fredrik;

    2008-01-01

    and southwestern Germany. Low-light video cameras are used to register the events. Simultaneously, meteorological observations and continuous recordings of electromagnetic emissions in the VLF-ELF-ULF range and of infrasound are carried out. During the Eurosprite 2005 campaign, two camera systems were operated...

  1. Antipiracy Campaign Exasperates Colleges

    Science.gov (United States)

    Rampell, Catherine

    2008-01-01

    This article reports on the withdrawal of some universities' support of a music industry's campaign against music piracy on their campuses. Talk to the chief information officer at just about any American university, and he will probably say that his institution has bent over backward to help the Recording Industry Association of America curb…

  2. New computer security campaign

    CERN Multimedia

    Alizée Dauvergne

    2010-01-01

    A new campaign is taking shape to promote computer security. The slogan “SEC_RITY is not complete without U!” reminds users of the importance of their contribution. The campaign kicks off on 10 June with a public awareness day in the Council Chamber.   The new campaign, organised by CERN’s computer security team, will focus on prevention and involving the user. “This is an education and awareness-raising campaign for all users at CERN,” explains Stefan Lueders, in charge of computer security. “Every day, we register thousands of computer attacks against CERN: there are attempts to tamper with web pages, hack into user accounts, take over servers, and much more. A successful attack could mean confidential user information being divulged, services being interrupted or data being lost. It could even affect operations at CERN. Another factor is the damage that a successful attack could inflict on the Organization’s reputation. &...

  3. Inoculation in Political Campaign Communication.

    Science.gov (United States)

    Pfau, Michael; Burgoon, Michael

    1988-01-01

    Posits a strategy of resistance to the influence of attack messages in political campaigns. Finds that political campaign messages can be designed to inoculate supporters of candidates against subsequent attack messages of opposing candidates. (MS)

  4. A SUCCESSFUL ADVERTISING CAMPAIGN

    OpenAIRE

    Gabriela VÂLCEANU

    2011-01-01

    ”TO ADVERTISE OR NOT TO ADVERTISE?” is the question which continually confronts the business man. The importance of advertising has long been recognized by the more enlightened members of the business and industrial world. Strategies for a successful advertising business campaign are an important factor for every company and business. As many of you know advertising and promotion are all around us. Whether you watch television, listen to driving on the highway, flipping through a magazine or ...

  5. Drunk Driving Campaign

    OpenAIRE

    Christoffersen, Mette Buhl; Vogel, Klara Elisa Pingel

    2014-01-01

    This project evaluates a communication product, consisting of three flush-ad posters against drunk driving. The target group of this campaign is young men in the ages 18-22 in the outskirts of Denmark. The project's scientific theoretical approach is phenomenology which will give insight in the target groups life situation, furthermore the social constructivist perspective is used to understand the target group's opinions in relation to product and subject drunk driving because of the interac...

  6. Safety Campaign Continues

    CERN Multimedia

    2002-01-01

    If you see this poster, stop and read it! This is the third poster produced by TIS Division as part of its information campaign on health and safety in the workplace. It provides statistics on occupational accidents at CERN. You will see that, as in the rest of Europe, falls, slips and trips continue to be the main cause of accident. So, eyes open and take care! For more information : http://safety.cern.ch/

  7. The Movember campaign

    DEFF Research Database (Denmark)

    Thomsen, Frederik B; Mikkelsen, Marta K; Hansen, Rikke B; Brasso, Klaus

    2016-01-01

    AIMS: The aims of the present study were to investigate referral patterns and the diagnosis of prostate cancer (PCa) before and after the Movember campaign was initiated in Denmark. METHODS: All men (n=2817) referred to the Department of Urology at Frederiksberg Hospital with suspicion of having....../100.000 in the Movember period (RR 1.25 [95% CI 1.16-1.35]). In contrast to what we anticipated, there was no increase in referral in the months following the campaign. The incidence rates of men diagnosed with PCa and low-risk PCa were similar in the Movember period and the pre-Movember period (PCa: RR 1.......08 [0.97-1.21]; low-risk PCa: RR 1.29 [0.98-1.73]). CONCLUSIONS: After the initiation of the Movember campaign a significant decline in the PSA level at referral and an increase in the number of patients referred under suspicion of PCa was observed; however, only minor differences in referral patterns...

  8. Framatome's 1997 advertisement campaign

    International Nuclear Information System (INIS)

    As many other companies involved in the nuclear business, Framatome was initially concentrating on corporate advertisements in business newspapers and magazines. The first goal was to concentrate on our traditional nuclear core business, while selecting the protection of the environment at large, and particularly the greenhouse effect, one of the most sensible issues of the moment. The 1997 campaign was shaped around the need to motivate European decision makers, while maintaining a domestic consensus towards nuclear power for the future resumption of constructions. The brief elaborated for Ad agencies was roughly threefold: elaborate simple messages, unquestionable, and explained with serenity; put emphasis on the benefits of nuclear power for the environment; establish a balanced comparison between nuclear and fossil fuels. A pre-test was conducted with about 100 people, half of which from the energy sector, and politicians, mainly members of the French and European Parliaments, the other half from the general public. Being accustomed to a usually discrete, if not 'ashamed' nuclear communication, people were generally surprised by such an optimistic tone about nuclear power, but agreed, on average. The campaign lasted one month (spread over June-July 97), and the three selected ads appeared successively in the form of a colour double page. Beyond nuclear magazines, the media plan included French daily newspapers le Figaro, le Monde, les Echos, Liberation, and weekly magazines: le Point, le Nouvel Observateur, I'Express, etc. All of them are intended for middle to high social class readers. In addition, some advertisements were inserted in The European Voice, a weekly publication reaching Brussels Commission and European parliament members. As an average, the campaign was perceived as dynamic (69%), and original (61%). But credibility and conviction were poor (resp 33%, 26%), probably because it was coincident with La Hague being on the carpet. On the other hand

  9. Cyber-campaigning in Denmark

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller; Kosiara-Pedersen, Karina

    2014-01-01

    We set out to analyze the application and effect of cyber-campaigning among candidates at the 2011 Danish general election campaign in order to provide hard evidence on whether new technologies are electorally decisive, or whether traditional off-line campaigning still makes sense. First, both web...... candidates are not significantly more likely to use cyber-campaigning tools and activities. Third, the analysis of the effect of cyber-campaigning shows that the online score has an effect on the inter-party competition for personal votes, but it does not have a significant effect when controlling for other...

  10. Strategic campaigns and redistributive politics

    DEFF Research Database (Denmark)

    Schultz, Christian

    2007-01-01

    The article investigates strategic, informative campaigning by two parties when politics concern redistribution. Voters are uncertain about whether parties favour special groups. Parties will target campaigns on groups where most votes are gained by informing about policies. In equilibrium......, campaigning will be most intensive in groups where the uncertainty is largest and where voters are most mobile, most likely to vote, most receptive to campaigns and relatively uninformed initially. These groups will become more informed about policy. Parties will therefore gain more votes by treating these...... groups well so these groups will gain from strategic campaigning. Welfare effects are assessed...

  11. The Effect of Political Campaigns

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller

    Abstract There are many somewhat competing models for measuring political campaign effects. This paper discusses six types of campaign effects. 1) The civic engagement effect that argues people will learn and become more political engaged due to the campaign. 2) The priming studies argue that...... campaigns affect what issues the voters evaluate the parties and leaders on and sequentially their vote. 3) The minimal effect models argue that campaigns only mobilize existing prepositions and voters only seek to confirm their intermediated vote choice. 4) The memory based models argue that the vote...... measure campaign effect during the next national election for the Danish parliament. The project began in January 2008. This paper presents the general idea of the project and operationalized various classic models of campaign effects. The draft questionnaire is also included. The online-web-panel will...

  12. The Sprite 2005 Observation Campaign

    DEFF Research Database (Denmark)

    Chanrion, Olivier Arnaud; Crosby, Norma; Armone, Enrico;

    2007-01-01

    -month duration of this campaign, all of them took turns in operating the system and making their own night observations. The ongoing campaign activities were constantly advertised and communicated via an Internet blog. In summary the campaign required all the CAL young scientists to embark on experimental work...... outreach programmes for the young scientists hired. Educational activities were based on the following elements: national PhD programmes, activities at CAL and other meetings, a dedicated summer school, and two European sprite observational campaigns. The young scientists were strongly involved in the...... latter and, as an example, the "EuroSprite2005" observational campaign is presented in detail. Some of the young scientists participated in the instrument set-up, others in the campaign logistics, some coordinated the observations, and others gathered the results to build a catalogue. During the four...

  13. How campaigns polarize the electorate

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller; Kosiara-Pedersen, Karina

    2015-01-01

    increase in their preference for their most preferred party and a decrease for their least liked party as the campaign progresses. These trends show that the political campaign polarizes the electorate by increasing the affective distance between in-group party and out-group party preferences, thereby...... resulting in stronger political polarization after the campaign than before the campaign. The data utilized in this study is a large six-wave panel-study of Danish voters’ party preferences during the Danish parliamentary election of 2011. Thus, the analysis provides evidence of the minimal effect theory...... and of political polarization within a multi-party context....

  14. 75 FR 43395 - Campaign Travel

    Science.gov (United States)

    2010-07-26

    ... of 2007. See Final Rules on Campaign Travel, 74 FR 63951 (Dec. 7, 2009) (the ``Travel Rules... 11 CFR 9004.7 at a later date. Travel Rules, 74 FR at 63951. Through this Notice, the Commission... Campaign Travel AGENCY: Federal Election Commission. ACTION: Announcement of effective date. SUMMARY:...

  15. Complex Contagion of Campaign Donations

    CERN Document Server

    Traag, V A

    2016-01-01

    Money is central in US politics, and most campaign contributions stem from a tiny, wealthy elite. Like other political acts, campaign donations are known to be socially contagious. We study how campaign donations diffuse through a network of more than 50 000 elites and examine how connectivity among previous donors reinforces contagion. We find the diffusion of donations to be driven by independent reinforcement contagion: people are more likely to donate when exposed to donors from different social groups than when they are exposed to equally many donors from the same group. Counter-intuitively, being exposed to one side may increase donations to the other side. Although the effect is weak, simultaneous cross-cutting exposure makes donation somewhat less likely. Finally, the independence of donors in the beginning of a campaign predicts the amount of money that is raised throughout a campaign. We theorize that people infer population-wide estimates from their local observations, with elites assessing the via...

  16. Multistage Campaigning in Social Networks

    CERN Document Server

    Farajtabar, Mehrdad; Harati, Sahar; Song, Le; Zha, Hongyuan

    2016-01-01

    We consider the problem of how to optimize multi-stage campaigning over social networks. The dynamic programming framework is employed to balance the high present reward and large penalty on low future outcome in the presence of extensive uncertainties. In particular, we establish theoretical foundations of optimal campaigning over social networks where the user activities are modeled as a multivariate Hawkes process, and we derive a time dependent linear relation between the intensity of exogenous events and several commonly used objective functions of campaigning. We further develop a convex dynamic programming framework for determining the optimal intervention policy that prescribes the required level of external drive at each stage for the desired campaigning result. Experiments on both synthetic data and the real-world MemeTracker dataset show that our algorithm can steer the user activities for optimal campaigning much more accurately than baselines.

  17. Solar Energy Campaign. 2008 Norwegian student-based web campaign

    Energy Technology Data Exchange (ETDEWEB)

    Randall, Scott

    2009-07-01

    Student research campaigns (forskningskampanjer) have been an annual event in connection to Research Days (Forskningsdagene) since 2003 in Norway. The campaigns invite students from all over the country to participate in a common scientific research event, always connected to a special environmentally related theme - for example Air Quality in the Classroom (2003), Pollution along Roads (2004), Bacteria in Drinking Water (2005), and The Rain Check (2006). The year 2008, as with previous years, was overshadowed by the topic of climate change, and the specific role of humans. The research campaign theme for 2008 fit well into this focus: the potential benefits of solar energy as an alternative energy source. The campaign also was aligned with the Research Days theme of alternative energy sources and technologies. The campaign included the hands-on activity of assembling a solar panel and taking measurements with the device to determine efficiency, as well as a questionnaire to record the results and ask deeper questions regarding alternative energy and climate change. The results gained from data analysis of the campaign show that students were able to gain maximum efficient solar power from the devices they constructed, which gave them a solid understanding of solar power technology. Analysis of the campaign questionnaire in regards to the activity shows that students believe that solar energy should be better utilized as an energy source in Norway. (Also in Norwegian OR 24/2009). (Author)

  18. What influences crowdfunding campaign success.

    OpenAIRE

    Drabløs, Christian

    2015-01-01

    Crowdfunding is a recently emerged market for entrepreneurs; it represents a new and growing source of potential capital. The potential crowdfunding is starting to reach it potential, and has beginning to go mainstream. There is a gap in the research on crowdfunding and within the field of what separates a successful campaign from a failed one. To explore the variables influencing crowdfunding campaign this paper looks into academic articles, the crowdfunding platforms, general...

  19. Complex Contagion of Campaign Donations

    Science.gov (United States)

    2016-01-01

    Money is central in US politics, and most campaign contributions stem from a tiny, wealthy elite. Like other political acts, campaign donations are known to be socially contagious. We study how campaign donations diffuse through a network of more than 50000 elites and examine how connectivity among previous donors reinforces contagion. We find that the diffusion of donations is driven by independent reinforcement contagion: people are more likely to donate when exposed to donors from different social groups than when they are exposed to equally many donors from the same group. Counter-intuitively, being exposed to one side may increase donations to the other side. Although the effect is weak, simultaneous cross-cutting exposure makes donation somewhat less likely. Finally, the independence of donors in the beginning of a campaign predicts the amount of money that is raised throughout a campaign. We theorize that people infer population-wide estimates from their local observations, with elites assessing the viability of candidates, possibly opposing candidates in response to local support. Our findings suggest that theories of complex contagions need refinement and that political campaigns should target multiple communities. PMID:27077742

  20. Complex Contagion of Campaign Donations.

    Science.gov (United States)

    Traag, Vincent A

    2016-01-01

    Money is central in US politics, and most campaign contributions stem from a tiny, wealthy elite. Like other political acts, campaign donations are known to be socially contagious. We study how campaign donations diffuse through a network of more than 50000 elites and examine how connectivity among previous donors reinforces contagion. We find that the diffusion of donations is driven by independent reinforcement contagion: people are more likely to donate when exposed to donors from different social groups than when they are exposed to equally many donors from the same group. Counter-intuitively, being exposed to one side may increase donations to the other side. Although the effect is weak, simultaneous cross-cutting exposure makes donation somewhat less likely. Finally, the independence of donors in the beginning of a campaign predicts the amount of money that is raised throughout a campaign. We theorize that people infer population-wide estimates from their local observations, with elites assessing the viability of candidates, possibly opposing candidates in response to local support. Our findings suggest that theories of complex contagions need refinement and that political campaigns should target multiple communities. PMID:27077742

  1. Radium diagnosis campaign - 59327

    International Nuclear Information System (INIS)

    In line with the approaches already adopted in France during the 90's on various sites where research and/or radium-extraction activities were mostly conducted in the past, the French public authorities wish from now on to pursue their prevention and site-rehabilitation approach inherited from the French craftsman and medical sectors that used that radioelement. As a matter of fact, radium has been in use in several medical activities, notably in the initial methods of cancer therapy. Similarly, it was also used in some craftsman activities, such as the clock industry, for its radioluminescent properties, the fabrication of lightning conductors or cosmetics until the 60's. Those activities have generated various traces of pollution that have remained today. On the basis of the different inventories of industrial sites where radium may have been held or used, and notably the inventory updated by the French Institute for Radiation Protection and Nuclear Safety (Institut de radioprotection et de surete nucleaire - IRSN) in 2007 at the request of the French Nuclear Safety Authority (Autorite de surete nucleaire - ASN), French State services have potentially identified 134 sites that hosted radium-related activities in France. The radiological status of those sites is either unknown or very partially known by State services. Sites include both dwellings or commercial premises and derelict lands. The 'Radium Diagnosis Campaign' (Operation Diagnostic Radium), consists of a radiological survey carried out by the IRSN. In cases where traces of radium are detected, plans call for the implementation of precautionary measures and of a medical follow-up of the relevant populations. Lastly, radium-contaminated sites are rehabilitated by the French National Radioactive Waste Management Agency (Agence nationale pour la gestion des dechets radioactifs - Andra). That voluntary and positive approach on the part of public authorities is fully financed by public funds, and consequently

  2. Impact of French advertising campaign

    International Nuclear Information System (INIS)

    'Today, some 75 % of France's electricity is generated by nuclear plants'. This was the theme of the advertising campaign launched for the second time in May 1992 by Electricite de France in national daily newspapers and magazines, in regional publications, on cinema and on TV. Compared to 1991 the second campaign was a new step in communication: first, was the wish to inform better the public. A Minitel program '3614 EDF' was created and connected by general public including a lot of information about nuclear energy and the way to visit a nuclear plant; secondly, was the use of TV media to target a larger population. The TV spot, 'the nuclear drill', uses humor to get more impact on the public. The campaign received an encouraging reception from the press, which admired its boldness and originality. As far as the general public is concerned, the campaign achieved its goals, as illustrated by the results of post-campaign surveys carried out to measure its effect. The segment of population targeted by campaign was mainly the so called 'pragmatics'. 'Pragmatics', who account for 25 % of the French population, are young, have a good education and are well informed. This category was selected as it shows a subtle attitude towards nuclear power, with more doubts than certainties. Moreover, this segment of the population has proven to be open to information issued by EDF and also plays a key role in influencing social trends. 63% of the segment targeted by the campaign (pragmatics) and 56% of the whole french population saw the ads

  3. Radon campaigns. Status report 2008

    International Nuclear Information System (INIS)

    Radon campaigns aim at activating citizens to make indoor radon measurements and remediation as well as increasing the common awareness of indoor radon questions. Indoor radon increases the risk of lung cancer. Through radon campaigns Radiation and Nuclear Safety Authority (STUK) also promotes the attainment of those goals that the Ministry of Social Affairs and Health has set for municipal authorities in Finland for prevention of the harmful effects of radon. The Ministry of Social Affairs and Health supports this campaign. Radon campaigns were started in autumn 2003. By autumn 2008 the campaigns have been organised already in 64 regions altogether in 160 municipalities. In some municipalities they have already arranged two campaigns. Altogether 14 100 houses have been measured and in 2 100 of these the action limit of radon remediation 400 Bq / m3 has been exceeded. When participating in radon campaigns the house owners receive a special offer on radon detectors with a reduced price. In 2008 a new practice was introduced where the campaign advertisements were distributed by mail to low-rise residential houses in a certain region. The advertisement includes an order / deposit slip with postage paid that the house owner can send directly to STUK to easily make an order for radon measurement. In the previous radon campaigns in 2003 - 2007 the municipal authorities collected the orders from house owners and distributed later the radon detectors. The radon concentrations measured in the campaign regions have exceeded the action limit of 400 Bq / m3 in 0 - 39% of houses, depending on the region. The total of 15% of all measurements made exceeded this limit. The remediation activities have been followed by sending a special questionnaire on remedies performed to the house owners. In 2006 - 2007 a questionnaire was sent to those households where the radon concentration of 400 Bq / m3 was exceeded during the two first campaign seasons. Among the households that replied

  4. Safety campaigns. TIS Launches New Safety Information Campaign

    CERN Multimedia

    2001-01-01

    Need to start a new installation and worried about safety aspects? Or are you newly responsible for safety matters in a CERN building? Perhaps you're simply interested in how to make the working environment safer for yourself and your colleagues. Whatever the case, a new information campaign launched by TIS this week can help. The most visible aspects of the new campaign will be posters distributed around the Laboratory treating a different subject each month. The Web site - http://safety.cern.ch/ - which provides all safety related information. But these are not the only aspects of the new campaign. Members of the TIS/GS group, whose contact details can be found on the safety web site, are available to give information and advice on a one-to-one basis at any time. The campaign's launch has been timed to coincide with European Safety Week, organized by the European Agency for Safety and Health at Work and the subject treated in the first posters is safety inspection. This particular topic only concerns thos...

  5. Advanced Fuels Campaign 2012 Accomplishments

    Energy Technology Data Exchange (ETDEWEB)

    Not Listed

    2012-11-01

    The Advanced Fuels Campaign (AFC) under the Fuel Cycle Research and Development (FCRD) program is responsible for developing fuels technologies to support the various fuel cycle options defined in the DOE Nuclear Energy Research and Development Roadmap, Report to Congress, April 2010. The fiscal year 2012 (FY 2012) accomplishments are highlighted below. Kemal Pasamehmetoglu is the National Technical Director for AFC.

  6. The articulation of transnational campaigns

    DEFF Research Database (Denmark)

    Strange, Michael Stewart

    2011-01-01

    , as developed by Laclau and Mouffe, the article is able to move beyond the search for a ‘Global Civil Society' or ‘Transnational Advocacy Network', and instead focus on the articulatory process in which the relations central to transnational campaigning are produced. This empowers an analysis that is able...

  7. Reprieve for Thailand's AIDS campaign.

    Science.gov (United States)

    Clements, A

    1992-07-25

    A promilitary coalition began to govern Thailand in March 1992. It reduced the budget for the original proposed national AIDS awareness campaign from 30 million British pounds to almost 15 million British pounds. The Ministry of Health professed that the campaign had exaggerated the problem of AIDS in Thailand and had damaged tourism. Yet prodemocracy demonstrations in Bangkok in which troops killed many protesters restored the politicians who started the AIDS campaign to power in May 1992. There were to remain in power until new elections in September 1992. In July, the Minister of Health, Mechai Viravaidya, said he would step down if the government did not completely restore the 30 million British pounds for the AIDS campaign. It then increased the budget to almost that amount. Mr. Viravaidya initiated Thailand's open policy on the AIDS crisis and was known as Mr. Condom. He claimed that at the present HIV prevalence rate, Thailand may have between 2-4 million HIV infected people by 2000. If the country would take on anti-AIDS efforts now, however, they could cut the spread of HIV by 75%. As of mid-1992, about 400,000 people living in Thailand were HIV positive. The AIDS campaign planned to sue the mass media to inform people about AIDS especially those in universities and schools and high risk occupational groups. The increasing number of construction workers in Bangkok and existing sex workers were a high risk occupational group. At the 2nd national seminar of AIDS, the Minister of Health reproached tourists who come to Thailand for its sex industry. He said that Thailand does not need the 1 billion British pounds they bring to Thailand annually, and Thais do not want their homeland to be referred to as the sex capital. PMID:1392821

  8. News Media Framing of Negative Campaigning

    DEFF Research Database (Denmark)

    Pedersen, Rasmus Tue

    2014-01-01

    News media coverage of election campaigns is often characterized by use of the strategic game frame and a focus on politicians’ use of negative campaigning. However, the exact relationship between these two characteristics of news coverage is largely unexplored. This article theorizes that consumer...... demand and norms of journalistic independence might induce the news media outlets to cover negative campaigning with a strategic game frame. A comprehensive content analysis based on several newspaper types, several election campaigns, and several different measurements of media framing confirms...... that news coverage of negative campaigning does apply the strategic game frame to a significantly larger degree than articles covering positive campaigning. This finding has significant implications for campaigning politicians and for scholars studying campaign and media effects....

  9. FDA Launches Ad Campaign Against Chewing Tobacco

    Science.gov (United States)

    ... while others appear on local radio and through social media. The new campaign will also collaborate with select ... Cost" campaign, which since 2014 has been warning teenagers about the health effects of smoking. SOURCE: April 19, 2016, news conference ...

  10. Heart Health: The Heart Truth Campaign 2009

    Science.gov (United States)

    ... Bar Home Current Issue Past Issues Cover Story Heart Health The Heart Truth Campaign 2009 Past Issues / Winter 2009 Table ... one of the celebrities supporting this year's The Heart Truth campaign. Both R&B singer Ashanti (center) ...

  11. Campaign Spending Limits and Political Advertising

    OpenAIRE

    David Soberman; Loïc Sadoulet

    2007-01-01

    Traditionally, research on political campaigns has focused on the positioning of parties and not on how parties communicate with the electorate. We construct a model where two parties fund both the "creative" and "media" elements of political advertising and examine how campaign budgets affect advertising strategies in the context of a political campaign. Our key finding is that tight campaign limits stimulate aggressive advertising on the part of competing parties, while generous budgets oft...

  12. Evaluation of an Std Education Media Campaign

    OpenAIRE

    Jack McKillip; Kimm Baldwin

    1990-01-01

    A multimedia sexually transmitted disease (STD) education campaign was evaluated on a college campus. Media coverage and telephone interviews concerning the health topics of condom use, moderate alcohol use, and regular exercise were examined for four weeks prior to the campaign, during the campaign week, and for three weeks after the campaign. Compared to the other health topics, the condom use topic received more media coverage and more audience exposure, was discussed more, and showed an i...

  13. Planning a responsibility campaign for Alko Inc.

    OpenAIRE

    Wäck, Ada-Maria

    2016-01-01

    This thesis is a study into marketing and more specifically into marketing planning. The purpose of the thesis is to create a campaign in order to raise the responsibility image of Alko Inc. within the target group of young adults. The objective of this thesis is to create a campaign concept for Alko Inc. The background of the campaign is a marketing competition called Adprofit Junior, where young marketing professionals compete against one another by creating a coherent campaign plan for...

  14. CX Lyrae 2008 Observing Campaign

    CERN Document Server

    de Ponthiere, Pierre; Hambsch, Franz-Josef

    2012-01-01

    The Blazhko effect in CX Lyr has been reported for the first time by Le Borgne et al. (2007). The authors have pointed out that the Blazhko period was not evaluated accurately due to dataset scarcity. The possible period values announced were 128 or 227 days. A newly conducted four-month observing campaign in 2008 (fifty-nine observation nights) has provided fourteen times of maximum. From a period analysis of measured times of maximum, a Blazhko period of 62 +/- 2 days can be suggested. However, the present dataset is still not densely sampled enough to exclude that the measured period is still a modulation of the real Blazhko period. Indeed the shape of the (O-C) curve does not repeat itself exactly during the campaign duration.

  15. An AIDS campaign in Brazil.

    Science.gov (United States)

    Janoff, D

    1987-01-01

    The Acquired Immune Deficiency Syndrome (AIDS) distribution program in Brazil, spearheaded by the National Division of Sanitary Surveillance in Ports, Airports, and Borders, was part of the government's massive education campaign to prevent the transmission of HIV-AIDS in Brazil. Beginning in February 1987, the climate was sufficiently favorable to operate a coordinated information campaign during the Carnival celebration, and tourists arriving in the cities of Brazil for the annual Carnival celebration were handed an educational brochure in Portugese, Spanish, English, and French. Yet, beyond reaching the tourist populations, it is particularly important to reach large portions of the Brazilian population. Planners of the national AIDS campaign intend to use television, radio, and all major newspapers in their effort to cover the country. Initial television coverage is comprised of short informational messages directed at high-risk groups. There also are plans to use radio and the print media in order to reach a wider audience. It is estimated that US $6 million will be needed to adequately meet the costs of AIDS prevention and medical care, but due to extreme budget constraints, only $45,000 has been earmarked for ongoing AIDS activities at this time. PMID:12281284

  16. Do social marketing campaigns in health work? A critical analysis of four UK campaigns

    OpenAIRE

    Coope, David

    2007-01-01

    This management project looks at four recent social marketing campaigns in the field of health in the UK to determine whether such campaigns work. The project critically analyses the marketing campaigns used, and aims to determine the range of factors that create a successful social marketing campaign in health. There is analysis of four case studies undertaken after secondary research into social marketing campaigns run by a range of different organisations. The case studies are the ...

  17. Trust us Trust Thorp Campaign

    International Nuclear Information System (INIS)

    The history of the nuclear industry in the UK has been dominated by Sellafield reprocessing site in west Cumbria. The site, formerly owned by the United Kingdom Atomic Energy Authority was transferred to the newly-formed British Nuclear Fuels plc in 1971. Although trade union representation existed at Sellafield before the emergence of BNFL, it is only after this date that collective trade union activity began to emerge. In 1977, after a long running dispute with management about the issue of radiation dose uptake, the workforce went on strike, forcing the management to question their previous 'need to know' attitude and to improve industrial relations. In 1984, it was recognised that the lobbying influence of trade unions within politics, and especially the Labour party could be used to greater effect to challenge potentially -damaging influence of anti-nuclear campaigners. The National Campaign for the Nuclear Industry (NCNI) was born, combining nine industrial and non-industrial trade unions within the nuclear industry. Its task during the last ten years has been to put forward the interests of its members collectively and to secure the, role of nuclear power. within a balanced energy policy in the political arena. In dome so, it has gained a credible voice within both the trade union movement and the Labour party. The new Thermal Oxide Reprocessing Plant (THORP) received strong support from the NCNI during its construction and commissioning phases. When it became clear that the anti-nuclear lobby had gained the upper hand and were beginning to seriously delay the necessary legal instruments required to start the plant, the power of collective action was once again recognised, and the TRUST US campaign was born. The campaign was run and organised by a clerks committee and fronted by the Trade Unions at Sellafield., and turned out to be one of the most successful] trade union campaigns in recent history. The first task involved getting, the entire workforce on

  18. GOCE Re-Entry Campaign

    Science.gov (United States)

    Bastida, B.; Flohrer, T.; Lemmens, S.; Krag, H.

    2015-03-01

    Every year ESA, through the Space Debris Office, participates to an Inter-Agency Space Debris Coordination Committee (IADC) Re-entry Test Campaign.. For the campaign of 2013, ESA’s proposal to select GOCE's re-entry was accepted. The campaign opened on the 21st October 2013 after fuel depletion of the drag-compensating ion propulsion. GOCE was expected to enter into a phase of attitude-controlled fine-pointing mode (FPM) until the attitude controllers would be unable to cope with the atmospheric torques and then the satellite would enter in a phase of fully uncontrolled flight. In this paper, we present the evolution of ESA’s daily predictions on the re-entry epoch using different sources of orbital information. The uncertainties on the spacecraft operability (i.e. the physical limits of the attitude controller) led to a non-standard re-entry scenario were different attitudes had to be considered (instead of the commonly assumed random tumbling mode case that is used whenever no information on the physical properties of a re-entering object is available). A daily assessment of the status, in coordination with the flight control team, was required and implied a continuous update on the predicted failure point of the attitude controller. This in turn imposed the need for considering an asymmetric re-entry window. These operation-bound uncertainties were simulated to predict the attitude evolution after failure at different altitudes and their effects evaluated to be taken into account for the re-entry predictions. We present ESA’s re-entry prediction activities for GOCE, internally, and within the IADC, and address specific technical aspects and challenges for re-entry predictions, which are related to the expected and occurred attitude of GOCE during the final re-entry phase.

  19. Sludge Stabilization Campaign blend plan

    International Nuclear Information System (INIS)

    This sludge stabilization blend plan documents the material to be processed and the order of processing for the FY95 Sludge Stabilization Campaign. The primary mission of this process is to reduce the inventory of unstable plutonium bearing sludge. The source of the sludge is residual and glovebox floor sweepings from the production of material at the Plutonium Finishing Plant (PFP). The reactive sludge is currently being stored in various gloveboxes at PFP. There are two types of the plutonium bearing material that will be thermally stabilized in the muffle furnace: Plutonium Reclamation Facility (PRF) sludge and Remote Mechanical C (RMC) Line material

  20. Sludge Stabilization Campaign blend plan

    Energy Technology Data Exchange (ETDEWEB)

    De Vries, M.L.

    1994-10-04

    This sludge stabilization blend plan documents the material to be processed and the order of processing for the FY95 Sludge Stabilization Campaign. The primary mission of this process is to reduce the inventory of unstable plutonium bearing sludge. The source of the sludge is residual and glovebox floor sweepings from the production of material at the Plutonium Finishing Plant (PFP). The reactive sludge is currently being stored in various gloveboxes at PFP. There are two types of the plutonium bearing material that will be thermally stabilized in the muffle furnace: Plutonium Reclamation Facility (PRF) sludge and Remote Mechanical C (RMC) Line material.

  1. Environmental campaigns against forest companies: What are the campaigns trying to achieve?

    Energy Technology Data Exchange (ETDEWEB)

    Gritten, D.; Gonzalez Olabarria, J. R.; Mola-Yudego, B.; Dominguez, G.

    2012-11-01

    Campaigns by environmental non-governmental organisations (ENGOs) can have far reaching consequences in determining the policies of governments and corporations. This paper examines campaigns targeting forestry companies to determine what makes a successful campaign. Over forty ENGOs completed a questionnaire defining what they perceive to constitute a successful campaign. The responses were analysed using Analytical Hierarchy Process. The results showed that campaigns by ENGOs have two main targets: changes in laws and the target group implementing the campaigns recommendation(s). Achieving these targets, for most, constitute a successful campaign. Subsequently, representatives of seven ENGOs were questioned to attain their perspectives of the results in comparison to campaigns they are conducting against forest enterprises. They supported the results of the questionnaire, but also felt that there are various other factors that need to be considered (e.g. the campaigns time frame and the possibility of having hidden targets) that increase the issues complexity. (Author) 49 refs.

  2. INCREASING COMPLIANCE THROUGH EFFICIENT PUBLIC CAMPAIGNS

    Directory of Open Access Journals (Sweden)

    Ilie BANU

    2013-06-01

    Full Text Available This paper starts from the assumption that the degree of compliance of the taxpayer increases in direct proportion to the effectiveness of public campaigns carried out by the tax device. Information campaigns with a view to increase voluntary compliance can be carried out in various ways. They can emphasize either the potential benefits that taxpayers would receive if the compliance were full, or the potential losses when the degree of compliance is reduced. In theory, these campaigns are effective when intersecting with the promotion or warning of taxpayers about certain fiscal aspects. Following the presentation of campaigns carried out in other states, we propose the initiation of a campaign in Romania as well. Corporate taxpayers will choose out of several campaigns and in the end we will present the results of the research based on the methods of the questionnaire and of the interview.

  3. An Economic Analysis of Campaign Finance

    OpenAIRE

    Andrea Prat

    2000-01-01

    Electoral campaign finance is an important, and much debated, phenomenon in democracies throughout the world. This article discusses a possible economic model of campaign finance, which could be used for policy evaluation. At the core of the model lies an asymmetry of information between lobbies and voters. Lobbies know more than voters about the quality of candidates. Campaign contributions constitute an indirect way to reveal lobbies’ information to voters. However, this informational ben...

  4. International viral marketing campaign planning and evaluation

    OpenAIRE

    Sormunen, Vilja

    2009-01-01

    Objective of the Study The objective of this study was to explore international viral marketing campaign (IVMC) planning and evaluation in order to help marketers develop better campaigns. The motivation for the study came primarily from a research gap in existing literature. This thesis set out to answer three research questions that deal with campaign planning, localization and evaluation. Research Method This thesis represents a qualitative single-case study. Semi-structured th...

  5. Economic Ground of Efficiency of Publicity Campaign

    OpenAIRE

    Agarkova Anna A.

    2012-01-01

    The methods of measuring of efficiency of publicity campaign of enterprise are examined in the article, and also problems are related to the legal adjusting of publicity activity in Ukraine. Basic difficulties are selected in connection with the use each of methods of determination of efficiency of publicity campaign. Basic indexes which characterize efficiency of publicity campaign are exposed in the article. Incentive reasons, which compel a potential buyer with kindness to react on what an...

  6. Campaign rhetoric: A model of reputation

    OpenAIRE

    Aragon??s, Enriqueta; Postlewaite, Andrew

    2000-01-01

    We analyze conditions under which a candidate's campaign rhetoric may affect the beliefs of the voters over what policy the candidate will implement in case he wins the election. We develop a model of repeated elections with complete information in which candidates are purely ideological. Voter's strategies involve a credible threat to punish candidates that renege of their campaign promises, and in equilibrium all campaign promises are believed by voters, and honore...

  7. The CHUVA Lightning Mapping Campaign

    Science.gov (United States)

    Goodman, Steven J.; Blakeslee, Richard J.; Bailey, Jeffrey C.; Carey, Lawrence D.; Hoeller, Hartmut; Albrecht, Rachel I.; Morales, Carlos; Pinto, Osmar; Saba, Marcelo M.; Naccarato, Kleber; Hembury, Nikki; Nag, Amitabh; Heckman, Stan; Holzworth, Robert H.; Rudlosky, Scott D.; Betz, Hans-Dieter; Said, Ryan; Rauenzahn, Kim

    2011-01-01

    The primary science objective for the CHUVA lightning mapping campaign is to combine measurements of total lightning activity, lightning channel mapping, and detailed information on the locations of cloud charge regions of thunderstorms with the planned observations of the CHUVA (Cloud processes of tHe main precipitation systems in Brazil: A contribUtion to cloud resolVing modeling and to the GPM (GlobAl Precipitation Measurement) field campaign. The lightning campaign takes place during the CHUVA intensive observation period October-December 2011 in the vicinity of S o Luiz do Paraitinga with Brazilian, US, and European government, university and industry participants. Total lightning measurements that can be provided by ground-based regional 2-D and 3-D total lightning mapping networks coincident with overpasses of the Tropical Rainfall Measuring Mission Lightning Imaging Sensor (LIS) and the SEVIRI (Spinning Enhanced Visible and Infrared Imager) on the Meteosat Second Generation satellite in geostationary earth orbit will be used to generate proxy data sets for the next generation US and European geostationary satellites. Proxy data, which play an important role in the pre-launch mission development and in user readiness preparation, are used to develop and validate algorithms so that they will be ready for operational use quickly following the planned launch of the GOES-R Geostationary Lightning Mapper (GLM) in 2015 and the Meteosat Third Generation Lightning Imager (LI) in 2017. To date there is no well-characterized total lightning data set coincident with the imagers. Therefore, to take the greatest advantage of this opportunity to collect detailed and comprehensive total lightning data sets, test and validate multi-sensor nowcasting applications for the monitoring, tracking, warning, and prediction of severe and high impact weather, and to advance our knowledge of thunderstorm physics, extensive measurements from lightning mapping networks will be collected

  8. Contextual Influences and Campaign Awareness Among Young Adults: Evidence from the National truth® Campaign.

    Science.gov (United States)

    Vallone, Donna M; Ilakkuvan, Vinu; Xiao, Haijun; Cantrell, Jennifer; Rath, Jessica; Hair, Elizabeth

    2015-01-01

    Mass media campaigns have been found to shape the public's knowledge, attitudes, beliefs, and behavior around tobacco. This study examines the influence of contextual factors with respect to awareness of the national truth® campaign, a mass media, branded tobacco use prevention campaign, among a sample of young adults (n = 2,804) aged 24-34 years old; these respondents were within the age range for both the primary and secondary targets of the campaign during the period (2000-2007) when the campaign was airing television advertising at consistently high levels. Mulitvariable models reveal lower educational attainment and Hispanic ethnicity as significant contextual factors predictive of lower campaign awareness, controlling for media use. In contrast, gender, state tobacco control policy, sensation-seeking, current smoking status, and community-level SES variables were not significantly associated with campaign awareness. Further research is needed to identify the mechanisms through which public education campaigns operate, particularly among disadvantaged communities. PMID:26332933

  9. Advanced Fuels Campaign Execution Plan

    Energy Technology Data Exchange (ETDEWEB)

    Kemal Pasamehmetoglu

    2011-09-01

    The purpose of the Advanced Fuels Campaign (AFC) Execution Plan is to communicate the structure and management of research, development, and demonstration (RD&D) activities within the Fuel Cycle Research and Development (FCRD) program. Included in this document is an overview of the FCRD program, a description of the difference between revolutionary and evolutionary approaches to nuclear fuel development, the meaning of science-based development of nuclear fuels, and the 'Grand Challenge' for the AFC that would, if achieved, provide a transformational technology to the nuclear industry in the form of a high performance, high reliability nuclear fuel system. The activities that will be conducted by the AFC to achieve success towards this grand challenge are described and the goals and milestones over the next 20 to 40 year period of research and development are established.

  10. Advanced Fuels Campaign Execution Plan

    Energy Technology Data Exchange (ETDEWEB)

    Kemal Pasamehmetoglu

    2010-10-01

    The purpose of the Advanced Fuels Campaign (AFC) Execution Plan is to communicate the structure and management of research, development, and demonstration (RD&D) activities within the Fuel Cycle Research and Development (FCRD) program. Included in this document is an overview of the FCRD program, a description of the difference between revolutionary and evolutionary approaches to nuclear fuel development, the meaning of science-based development of nuclear fuels, and the “Grand Challenge” for the AFC that would, if achieved, provide a transformational technology to the nuclear industry in the form of a high performance, high reliability nuclear fuel system. The activities that will be conducted by the AFC to achieve success towards this grand challenge are described and the goals and milestones over the next 20 to 40 year period of research and development are established.

  11. Energy efficiency public service advertising campaign

    Energy Technology Data Exchange (ETDEWEB)

    Gibson-Grant, Amanda [Advertising Council, New York, NY (United States)

    2015-06-12

    The Advertising Council (“the Ad Council”) and The United States Department of Energy (DOE) created and launched a national public service advertising campaign designed to promote energy efficiency. The objective of the Energy Efficiency campaign was to redefine how consumers approach energy efficiency by showing that saving energy can save homeowners money.

  12. Designing an effective counteradvertising campaign--Arizona.

    Science.gov (United States)

    Riester, T; Linton, M

    1998-12-15

    In this report, the authors describe an innovative antitobacco advertising campaign in Arizona that was aimed at youth. The campaign utilizes traditional as well as non-traditional methods of research to determine the attitudes, behavior and values of today's adolescents. These creative methodologies led to rigorously tested and well-received media strategies. PMID:9874390

  13. AAU-DLR 2010 Indoor Measurement Campaign

    DEFF Research Database (Denmark)

    Steinböck, Gerhard; Pedersen, Troels; Wang, Wei

    2011-01-01

    A measurement campaign, not part of the WHERE2 project, with the focus on indoor multilink and reverberant in-room channels was conducted by DLR and AAU. The measurement data is used from both parties within the WHERE2 project and can be shared upon request. The measurement campaign has two main...

  14. Political Campaigns Get Personal with Students

    Science.gov (United States)

    Hermes, J. J.

    2007-01-01

    On Election Day in 2006, some students at the University of Texas at Austin were prodded by startlingly personal calls from Democratic Party supporters. As political campaigns look to corral young voters, those calls could be a harbinger of things to come in 2008: campaigns going after students through contact information that public colleges are…

  15. Measurement campaigns for holdup estimation

    International Nuclear Information System (INIS)

    The derivation of technically defensible holdup estimates is described. Considerations important in the planning of measurement campaigns to provide necessary data are reviewed and the role of statistical sampling is discussed. By design, the presentation is nonmathematical and intended for a general audience. Though clearly important, use of sampling principles in the planning of holdup-related activities is sometimes viewed with apprehension. Holdup is often poorly understood to begin with, and the incorporation of the esoteric matters only adds to an image problem. Unfortunately, there are no painless options. In many operating facilities, surface areas on which holdup has accumulated amount to many square miles. It is not practical to pursue 100% measurement of all such surface areas. Thus, some portion is measured - constituting a ''sample,'' whether obtained by a formal procedure or not. Understanding the principles behind sampling is important in planning and in developing legitimate holdup estimates. Although derivation of legitimate, facility-wide holdup estimates is not currently mandated by Department of Energy regulatory requirements, the related activities would greatly advance the present state of knowledge

  16. The replanting campaign has begun

    CERN Multimedia

    GS-SEM Group - General Infrastructure and Services Department

    2010-01-01

    The poplars on the border of CERN's Prévessin site were felled, according to plan, on Friday, 26 February. The work was essential as the trees were showing signs of serious ageing problems (broken and dead branches, weakened trunks and root systems, etc.) and needed to be felled to ensure the safety of drivers on the D35 The trees that have been cut will be transformed into renewable energy wood chips and used to heat local schools and crèches. They will be replaced by a hedge of hornbeams, a native fast-growing tree, which will be planted in the spring.     The felling operation was entrusted to the French national forestry authorities, with the support of the Bellegarde-Pays de Gex Agence Routière et Technique. It marks the start of a vast poplar-felling and replanting campaign, which will be extended to CERN's Meyrin site.  The work is part of CERN's general renovation and site planning scheme for the future.    

  17. ADVANCED FUELS CAMPAIGN 2013 ACCOMPLISHMENTS

    Energy Technology Data Exchange (ETDEWEB)

    Not Listed

    2013-10-01

    The mission of the Advanced Fuels Campaign (AFC) is to perform Research, Development, and Demonstration (RD&D) activities for advanced fuel forms (including cladding) to enhance the performance and safety of the nation’s current and future reactors; enhance proliferation resistance of nuclear fuel; effectively utilize nuclear energy resources; and address the longer-term waste management challenges. This includes development of a state-of-the art Research and Development (R&D) infrastructure to support the use of “goal-oriented science-based approach.” In support of the Fuel Cycle Research and Development (FCRD) program, AFC is responsible for developing advanced fuels technologies to support the various fuel cycle options defined in the Department of Energy (DOE) Nuclear Energy Research and Development Roadmap, Report to Congress, April 2010. Accomplishments made during fiscal year (FY) 2013 are highlighted in this report, which focuses on completed work and results. The process details leading up to the results are not included; however, the technical contact is provided for each section.

  18. Challenges and opportunities for dietary campaigns

    DEFF Research Database (Denmark)

    Bech-Larsen, Tino; Aschemann-Witzel, Jessica; Verbeke, Wim;

    2013-01-01

    The objective of our research was to explore and discuss the challenges and opportunities inherent to the management of public healthy eating campaigns. The discussion is based on a study of campaign managers’ perceptions of nine successfully implemented European healthy eating campaigns. Based on...... these interviews, we suggest that social marketing compared to commercial food marketing is not necessarily at a disadvantage; rather, social marketers working to promote healthy eating can benefit from the formation of alliances with public and private partners, the empowerment of their targets and of...

  19. Evaluation of a brief anti-stigma campaign in Cambridge: do short-term campaigns work?

    Directory of Open Access Journals (Sweden)

    Henderson Claire

    2010-06-01

    Full Text Available Abstract Background In view of the high costs of mass-media campaigns, it is important to understand whether it is possible for a media campaign to have significant population effects over a short period of time. This paper explores this question specifically in reference to stigma and discrimination against people with mental health problems using the Time to Change Cambridge anti-stigma campaign as an example. Methods 410 face-to-face interviews were performed pre, during and post campaign activity to assess campaign awareness and mental health-related knowledge, attitudes and behaviours. Results Although campaign awareness was not sustained following campaign activity, significant and sustained shifts occurred for mental health-related knowledge items. Specifically, there was a 24% (p If a friend had a mental health problem, I know what advice to give them to get professional help, following the campaign. Additionally, for the statement: Medication can be an effective treatment for people with mental health problems, there was a 10% rise (p = 0.05 in the proportion of interviewees responding 'agree' or 'strongly agree' following the campaign. These changes, however, were not evident for attitudinal or behaviour related questions. Conclusions Although these results only reflect the impact of one small scale campaign, these preliminary findings suggest several considerations for mass-media campaign development and evaluation strategies such as: (1 Aiming to influence outcomes pertaining to knowledge in the short term; (2 Planning realistic and targeted outcomes over the short, medium and long term during sustained campaigns; and (3 Monitoring indirect campaign effects such as social discourse or other social networking/contact in the evaluation.

  20. Philippine campaign boosts child immunizations.

    Science.gov (United States)

    Manuel-santana, R

    1993-03-01

    In 1989, USAID awarded the Philippines a 5-year, US $50 million Child Survival Program targeting improvement in immunization coverage of children, prenatal care coverage for pregnant women, and contraceptive prevalence. Upon successful completion of performance benchmarks at the end of each year, USAID released monies to fund child survival activities for the following year. This program accomplished a major program goal, which was decentralization of health planning. The Philippine Department of Health soon incorporated provincial health planning. The Philippine Department of Health soon incorporated provincial health planning in its determination of allocation of resources. Social marketing activities contributed greatly to success in achieving the goal of boosting the immunization coverage rate for the 6 antigens listed under the Expanded Program for Immunization (51%-85% of infants, 1986-1991). In fact, rural health officers in Tarlac Province in Central Luzon went from household to household to talk to mothers about the benefits of immunizing a 1-year-old child, thereby contributing greatly to their achieving a 95% full immunization coverage rate by December 1991. Social marketing techniques included modern marketing strategies and multimedia channels. They first proved successful in metro Manila which, at the beginning of the campaign, had the lowest immunization rate of all 14 regions. Every Wednesday was designated immunization day and was when rural health centers vaccinated the children. Social marketing also successfully publicized oral rehydration therapy (ORT), breast feeding, and tuberculosis control. Another contributing factor to program success in child survival activities was private sector involvement. For example, the Philippine Pediatric Society helped to promote ORT as the preferred treatment for acute diarrhea. Further, the commercial sector distributed packets of oral rehydration salts and even advertised its own ORT product. At the end of 2

  1. Nuclear lobby group launches television ad campaign

    International Nuclear Information System (INIS)

    Nuclear power is the green wave of the future, according to a television advertising campaign launched by Canada's nuclear industry and designed to help counter the anti-nuclear messages delivered by groups such as Green peace and Energy Probe

  2. Media campaign educates public on ED overcrowding.

    Science.gov (United States)

    2004-04-01

    A Tennessee health care system is reducing overcrowding in its EDs with a media campaign that urges patients with nonurgent needs to seek other care options. The campaign has contributed to a 5% decrease in ED volume at one hospital in the first few months. Advertising spots urge patients to go to primary care physicians and urgent care clinics. ED staff help educate patients while treating them for nonurgent needs. PMID:15077530

  3. Brand experiences in engaging marketing campaigns

    OpenAIRE

    Reisegg, Kristin

    2012-01-01

    This research examines the effects from engaging marketing campaigns on brand experiences and the potential outcome on affective commitment and loyalty. In doing this, it also test the validity of the brand experience scale in a new setting during a short term marketing campaign. The research was conducted as a natural experiment during a marketing event arranged by Litago. Data were collected from participants and a control group, and the survey was sent out through the online survey tool...

  4. Campaign nostalgia in the Chinese countryside

    OpenAIRE

    O'Brien, KJ; Li, L.

    1999-01-01

    Campaign nostalgia is an indicator of frustration and unmet expectations. Its origins trace to an unwillingness on the part of the Party leadership to rely on mass mobilization to check cadre corruption. Under Mao, political campaigns at least occasionally afforded ordinary Chinese opportunities to hold grassroots leaders who transgressed regime norms accountable. Nowadays, some villagers chafe at the lack of such opportunities. They see electoral reforms, potentially beneficial policies (suc...

  5. SEPARATIONS AND WASTE FORMS CAMPAIGN IMPLEMENTATION PLAN

    Energy Technology Data Exchange (ETDEWEB)

    Vienna, John D.; Todd, Terry A.; Peterson, Mary E.

    2012-11-26

    This Separations and Waste Forms Campaign Implementation Plan provides summary level detail describing how the Campaign will achieve the objectives set-forth by the Fuel Cycle Reasearch and Development (FCRD) Program. This implementation plan will be maintained as a living document and will be updated as needed in response to changes or progress in separations and waste forms research and the FCRD Program priorities.

  6. Internet marketing campaign for railway hotel

    OpenAIRE

    Min LIU

    2012-01-01

    The purpose of this thesis was to recognize the significant influence of Internet application in the marketing area and explore the specific processes when planning a successful marketing campaign for medium-sized company, also to create a new Internet marketing campaign to improve the target company‟s brand recognition and its communications with customers. The theoretical part of the thesis was composed of Internet marketing development elements including definition, role and strategy. I...

  7. Social media in advertising campaigns: examining the effects on perceived persuasive intent, campaign and brand responses

    OpenAIRE

    Voorveld, H.A.M.; Noort, van, F.R.

    2014-01-01

    Inspired by the increasing popularity of advertising on social media, and especially on social network sites (SNSs), the aim of this study is to give insight into the effectiveness of SNS advertising. The first experimental study compares consumer responses to advertising on SNSs and television (TV) and demonstrates that while TV campaigns are evaluated more positively, SNS campaigns result in more favourable cognitive responses. Moreover, the persuasive intent of SNS campaigns is less recogn...

  8. Schistosomiasis and the Philippine campaign

    Institute of Scientific and Technical Information of China (English)

    Cristóbal S.Berry-Cabá

    2008-01-01

    ,relapses were rare.It was a successful campaign against schistosomiasis in the army.

  9. 29 CFR 452.67 - Distribution of campaign literature.

    Science.gov (United States)

    2010-07-01

    ... 29 Labor 2 2010-07-01 2010-07-01 false Distribution of campaign literature. 452.67 Section 452.67... AND DISCLOSURE ACT OF 1959 Campaign Safeguards § 452.67 Distribution of campaign literature. The Act... distribute his campaign literature to the membership at his expense. When the organization or its...

  10. RULES OF ELECTION CAMPAIGN: EXAMPLES FROM THE PRACTICE

    Directory of Open Access Journals (Sweden)

    Nicolae LUPAȘCU

    2012-06-01

    Full Text Available This paper aims to address the issue of campaign strategy as an essential introductory aspect of any election campaign. It is known that all campaigns contain the same specific ingredients: candidates, polls, strategies, messages, advertising, organizing, fundraising, etc. But, on the other hand, every campaign has its own dissimilarities, and the approach and campaign strategy must be defined and adapted to comply with existing elements. The conclusion to be drawn is that no one can determine the appropriate strategy for any political or military campaign, without knowing the players, the political context, problems,trends and resources. These factors make each campaign unique.

  11. Amateur astronomers in support of observing campaigns

    Science.gov (United States)

    Yanamandra-Fisher, P.

    2014-07-01

    The Pro-Am Collaborative Astronomy (PACA) project evolved from the observational campaign of C/2012 S1 or C/ISON. The success of the paradigm shift in scientific research is now implemented in other comet observing campaigns. While PACA identifies a consistent collaborative approach to pro-am collaborations, given the volume of data generated for each campaign, new ways of rapid data analysis, mining access, and storage are needed. Several interesting results emerged from the synergistic inclusion of both social media and amateur astronomers: - the establishment of a network of astronomers and related professionals that can be galvanized into action on short notice to support observing campaigns; - assist in various science investigations pertinent to the campaign; - provide an alert-sounding mechanism should the need arise; - immediate outreach and dissemination of results via our media/blogger members; - provide a forum for discussions between the imagers and modelers to help strategize the observing campaign for maximum benefit. In 2014, two new comet observing campaigns involving pro-am collaborations have been identified: (1) C/2013 A1 (C/Siding Spring) and (2) 67P/Churyumov-Gerasimenko (CG). The evolving need for individual customized observing campaigns has been incorporated into the evolution of PACA (Pro-Am Collaborative Astronomy) portal that currently is focused on comets: from supporting observing campaigns for current comets, legacy data, historical comets; interconnected with social media and a set of shareable documents addressing observational strategies; consistent standards for data; data access, use, and storage, to align with the needs of professional observers. The integration of science, observations by professional and amateur astronomers, and various social media provides a dynamic and evolving collaborative partnership between professional and amateur astronomers. The recent observation of comet 67P, at a magnitude of 21.2, from Siding

  12. Remembering the 100,000 lives campaign

    Directory of Open Access Journals (Sweden)

    Robbins RA

    2016-06-01

    Full Text Available No abstract available. Article truncated after 150 words. Earlier this week the Institute for Healthcare Improvement (IHI emailed its weekly bulletin celebrating that it has been ten years since the end of the 100,000 Lives Campaign (Appendix 1. This was the campaign, according to the bulletin, that put IHI on the map. The Campaign started at the IHI National Forum in December 2004, when IHI's president, Don Berwick, announced that IHI would work together with nearly three-quarters of the US hospitals to reduce needless deaths by 100,000 over 18 months. A phrase borrowed from political campaigns became IHI's cri de coeur: “Some is not a number. Soon is not a time.” The Campaign relied on six key interventions: Rapid Response Teams; Improved Care for Acute Myocardial Infarction; Medication Reconciliation; Preventing Central Line Infections; Preventing Surgical Site Infections; Preventing Ventilator-Associated Pnemonia [sic]. According to the bulletin, the Campaign’s impact rippled across the organization and the world. IHI listed some ...

  13. Tainted Money? Contribution Limits and the Effectiveness of Campaign Spending

    OpenAIRE

    Stratmann, Thomas

    2003-01-01

    Campaign expenditures are not effective in increasing candidates’ vote shares if voters do not respond to the advertisement when they believe that campaign expenditures are financed with “tainted money.” In this situation, limiting contributions may reduce the number of policy favors that candidates promise to contributors, and thereby increase the effectiveness of campaign spending. Exploiting cross-state variation in campaign finance laws, this paper tests whether campaign expenditures by s...

  14. Local Election Campaign in Social Media

    DEFF Research Database (Denmark)

    Bock Segaard, Signe; Agger Nielsen, Jeppe

    In this paper we focus on the usage of social media in political election campaigns. These new arenas have become increasingly important for democratic purposes, such as opinion sharing and discussions between candidates and voters. But there is a lack of research on how social media is used...... in local election campaigns. Therefore, the aim of this study is to investigate the use of social media as it was intended to be central arenas for local election campaigns in Norwegian municipalities. For that purpose we first develop a model of political communication in social media that conceptualise...... candidates, content registration of local blogs, and log file data of local blogs through Google Analytics). In contrast to the democratic vision for social media the analysis demonstrates that the election blogs primarily are used by those who are most politically active in advance. The analysis also shows...

  15. RESULTS of the "ELIMINATING NOISE" campaign

    CERN Multimedia

    SC Unit

    2008-01-01

    From 4 to 6 August, CERN’s nurses conducted a screening campaign entitled "Eliminating noise". This campaign was especially aimed at young people exposed to noise during their leisure hours (playing in a band, listening to MP3 players, attending concerts, etc.). In all, 166 people attended the Infirmary, where they were able to receive personalised advice, documentation and, above all, a hearing test (audiogram). While the high attendance of people in the younger age category (18-30) was a success, their audiogram data were a cause for concern, with 24.5% showing abnormal results, hearing deficiencies which, we should remind you, are irreversible. It should be noted that such conditions are almost exclusively caused by noise exposure in a non-professional environment (leisure activities, music, etc.). This latest campaign confirms the harmful effects of noise on people’s hearing due to the absence or insufficiency of protective equipment during music-related activities; this further unde...

  16. RESULTS of the "ELIMINATING NOISE" campaign

    CERN Multimedia

    SC Unit

    2008-01-01

    From 4 to 6 August, CERN’s nurses conducted a screening campaign entitled "Eliminating noise". This campaign was especially aimed at young people exposed to noise during their leisure hours (playing in a band, listening to MP3 players, attending concerts, etc.). In all, 166 people attended the infirmary, where they were able to receive personalised advice, documentation and, above all, a hearing test (audiogram). While the high attendance of people in the younger age category (18-30) was a success, their audiogram data were a cause for concern, with 24.5% showing abnormal results, hearing deficiencies which, we should remind you, are irreversible. It should be noted that such conditions are almost exclusively caused by noise exposure in a non-professional environment (leisure activities, music, etc.). This latest campaign confirms the harmful effects of noise on people’s hearing due to the absence or insufficiency of protective equipment during music-related activities; this further unde...

  17. Road safety campaign is a great success

    CERN Multimedia

    2008-01-01

    Rolf Heuer, the next Director-General of CERN, and Sigurd Lettow, the Director of Finance and Human Resources (photo below), completed all the tests of the CERN road safety campaign under the supervision of TCS instructors. The road safety campaign, which took place in the Main Building during the week of 10 November, attracted large numbers of participants. More than 300 CERN personnel and users took part in, and in some cases were literally bowled over by, the activities set up by instructors from the TCS (Touring Club Suisse). The campaign’s aim was to raise driver awareness of several aspects of road safety, including speed, use of mobile phones at the wheel, pedestrian priority, unlawful parking and driving with a valid licence. The campaign was an unqualified success! Even CERN’s directors joined in, testing their own reactions as drivers on the various pieces of apparatus in place.

  18. The (n,γ campaigns at EXILL

    Directory of Open Access Journals (Sweden)

    Jolie J.

    2015-01-01

    Full Text Available At the PF1B cold neutron beam line at the Institut Laue Langevin, the EXILL array consisting of EXOGAM, GASP and ILL-Clover detectors was used to perform (n,γ measurements at very high coincidence rates. About ten different reactions were measured in autumn 2012 using a highly collimated cold neutron beam. In spring 2013, the EXOGAM array was combined with 16 LaBr3(Ce scintillators in the EXILL&FATIMA campaign for the measurement of lifetimes using the generalised centroid difference method. We report on the properties of the set-ups and present first results from both campaigns.

  19. Reporting for LHC hardware commissioning campaigns

    CERN Document Server

    Magerl, Wolfgang

    2014-01-01

    The LHC will be qualified for the restart of physics operation during a Hardware Commissioning Campaign, in which up to 10000 tests will have to be tracked and analysed on more than 1700 circuits. The AccTesting framework orchestrates this campaign according to a planning defined by LHC operators and system experts. Using a reporting tool like JasperReports will allow the AccTesting Framework to expose concise and accurate information to system experts and coordination committees about the executed tests and test plans.

  20. Teen PACK: Population Awareness Campaign Kit.

    Science.gov (United States)

    Zero Population Growth, Inc., Washington, DC.

    This packet of instructional materials is designed to teach teenagers about the effects of overpopulation on the world and on the individual. Information is presented in three related booklets. The first of the three parts of the "Teen Population Awareness Campaign Kit," illustrates overpopulation through profiles of teens living in Shanghai,…

  1. Vehicle of Change: The PS 2013 Campaign

    Science.gov (United States)

    Guevara, Fiorella

    2014-01-01

    A change in political leadership typically signals a growth in organizing campaigns to find and endorse the candidate with ideas most similar to their own. However, what if instead of focusing on finding the best candidate, organizing groups decided to focus on the conversation? How would you then use an election to engage the members of the…

  2. Transmutation Fuels Campaign FY-09 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Lori Braase

    2009-09-01

    This report summarizes the fiscal year 2009 (FY-08) accomplishments for the Transmutation Fuels Campaign (TFC). The emphasis is on the accomplishments and relevance of the work. Detailed description of the methods used to achieve the highlighted results and the associated support tasks are not included in this report.

  3. Media Campaigns Promote Driver Safety for Farmworkers.

    Science.gov (United States)

    Grieshop, James I.; Grajales-Hall, Myriam; Ortiz, Lupe

    1998-01-01

    A Spanish-language program was developed to educate California migrant farmworker families about motor vehicle safety using a bingo-like game similar to one popular in Mexico. The game disseminated safe-driving information in weekly bilingual newspapers and on Spanish radio and television. Assessments suggest that the media campaigns favorably…

  4. Gender identity and breast cancer campaigns

    NARCIS (Netherlands)

    S. Puntoni (Stefano); S.T.L.R. Sweldens (Steven); N.T. Tavassoli (Nader)

    2011-01-01

    textabstractConcerning itself with understanding how marketing methods and tools can be of benefit to healthcare professionals, health marketing is an area of research that has grown substantially in recent years. Of much interest to the sector is whether awareness campaigns are effective in increas

  5. Gender identity and breast cancer campaigns

    OpenAIRE

    Puntoni, Stefano; Sweldens, Steven; Tavassoli, Nader

    2011-01-01

    textabstractConcerning itself with understanding how marketing methods and tools can be of benefit to healthcare professionals, health marketing is an area of research that has grown substantially in recent years. Of much interest to the sector is whether awareness campaigns are effective in increasing the public’s perceived vulnerability to any given disease.

  6. Microform Awareness through a Public Relations Campaign.

    Science.gov (United States)

    Pitch, Judi

    1986-01-01

    Realities of space limitations, microform availability, paper copy loss, and mutilation require that library patrons accept use of microforms. A public relations campaign, appropriately timed and involving staff training, displays, events, and publicity, can be used to inform and instruct patrons in availability and use of microform collections…

  7. Analyzing the Communication Dynamics of Political Campaigns

    Science.gov (United States)

    Tannenbaum, Sally

    2007-01-01

    It is widely agreed that college students do not fully participate in the political process. The most commonly cited reasons are apathy, indifference, and ignorance. This article presents an activity that aims to help students learn about communication dynamics in the context of political campaigns and develop an appreciation and confidence about…

  8. Japanese campaign to enthuse young scientists

    CERN Multimedia

    1999-01-01

    Japan's Science and Technology Agency has launched a 3-year campaign to promote the public understanding of science and revive the interest in science subjects in schools. Plans include a science-only television channel and a 'virtual science museum' on the Internet (2 paragraphs).

  9. White Paper on Televised Political Campaign Debates.

    Science.gov (United States)

    Argumentation and Advocacy, 2002

    2002-01-01

    Surveys existing research on televised campaign debates; indicates areas for future research; considers the resources needed to expand and improve current research efforts; and encourages more systematic and sustained inquiry. Notes two compelling needs in terms of resources: an archive containing comprehensive records of media coverage of the…

  10. The Political Scientist as Local Campaign Consultant

    Science.gov (United States)

    Crew, Robert E., Jr.

    2011-01-01

    During my 45 years as an academic, I have followed the admonition sometimes attributed to the legendary Jedi warrior Obi-Wan Kenobe that political scientists should "use [their] power for good and not for evil." In this spirit, I have devoted substantial portions of my career to public service by providing strategic advice and campaign management…

  11. Educative campaign about information on irradiated foods

    International Nuclear Information System (INIS)

    The irradiation of foods is accepted by international agencies (FAO, OMS) like a healthy and effective technology at the moment the irradiated foods are marketed easily in many countries, however in other countries exist several factors that affect the practical application of this process. In this work is planned about an educational campaign about the irradiation process directed to the consumers. (Author)

  12. The DAURE field campaign: meteorological overview

    Directory of Open Access Journals (Sweden)

    O. Jorba

    2011-02-01

    Full Text Available From end of February until March 2009 and July 2009 the experimental campaign named DAURE took place in northeastern Spain in both an urban and rural sites (Barcelona city and Montseny Natural Park with the main objective of studying the formation and transport processes of particulate matter in the region. Several groups collaborated in an extensive measurement campaign with aerosol monitoring, meteorological measurements, atmospheric vertical structure retrievals from LIDAR and supported by numerical simulations of the meteorological and air quality conditions over the region. In this article, we present a description of the main meteorological conditions that affected the Barcelona geographical area during the campaign. The main synoptic conditions are identified and discussed by means of meteorological observations and numerical weather prediction models. Furthermore, a detailed analysis of the local meteorological conditions during the campaign is also presented. The characteristic surface wind field and the vertical structure of the main flows affecting Barcelona and the Montseny rural site are discussed using high-resolution mesoscale meteorological simulations, vertical profiles of LIDAR measurements, radiosoundings, and analysis of backward dispersion simulations with a Lagrangian model. The analysis permits the identification of three main meteorological regimes for the winter campaign (February and March 2009: a first regime dominated by high-pressure conditions over Barcelona and western Mediterranean Basin, high insolation, and the development of thermally-driven wind flows. A second regime is characterized by a strong northwestern advection that produced a cleansing action over the atmosphere. And a third identified regime is dominated by strong stagnant conditions produced by thermal inversions that decouple the low troposphere of plain and coastal areas from mountainous terrains. On the other hand, the main meteorological regimes

  13. An overview of the AROMAT campaigns

    Science.gov (United States)

    Merlaud, Alexis; Dekemper, Emmanuel; Van Roozendael, Michel; Constantin, Daniel; Georgescu, Lucian; Meier, Andreas; Richter, Andreas; Den Hoed, Mirjam; Allaart, Marc; Boscornea, Andreea; Vajaiac, Sorin; Bellegante, Livio; Nemuc, Anca; Nicolae, Doina; Shaifangar, Reza; Dörner, Steffen; Wagner, Thomas; Stebel, Kerstin; Schuettemeyer, Dirk

    2016-04-01

    The Airborne ROmanian Measurements of Aerosols and Trace gases (AROMAT) campaign and its follow-up AROMAT-2 were held in September 2014 and August 2015, respectively. Both campaigns focused on two geophysical targets: the city of Bucharest and the large power plants of the Jiu Valley, which are located in a rural area 170 km West of Bucharest. These two areas are complementary in terms of emitted chemical species and their spatial distributions. The objectives of the AROMAT campaigns were (i) to test recently developed airborne observation systems dedicated to air quality satellite validation studies such as the AirMAP imaging DOAS system (University of Bremen), the NO2 sonde (KNMI), and the compact SWING whiskbroom imager (BIRA), and (ii) to prepare the validation programme of the future Atmospheric Sentinels, starting with Sentinel-5 Precursor (S5P) to be launched in early summer 2016. We present results from the different airborne instrumentations and from coincident ground-based measurements (lidar, in-situ, and mobile DOAS systems) performed during both campaigns. The AROMAT dataset addresses several of the mandatory products of TROPOMI/S5P, in particular NO2 and SO2 (horizontal distribution and profile from aircraft, plume image with ground-based SO2 and NO2 cameras, transects with mobile DOAS, in-situ), H2CO (mobile MAX-DOAS), and aerosols (lidar, airborne FUBISS-ASA2 sun-photometer, and aircraft in-situ). We investigate the information content of the AROMAT dataset for satellite validation studies based on co-located OMI and GOME-2 data, and simulations of TROPOMI measurements. The experience gained during AROMAT and AROMAT-2 will be used in support of a large-scale TROPOMI/S5P validation campaign in Romania scheduled for summer 2017.

  14. A Smoking Cessation Campaign on Twitter: Understanding the Use of Twitter and Identifying Major Players in a Health Campaign.

    Science.gov (United States)

    Chung, Jae Eun

    2016-05-01

    The current study examined the use of online social media for a health campaign. Collecting tweets (N = 1,790) about the recent smoking cessation campaign by the Centers for Disease Control and Prevention, the current study investigated the dissemination of health campaign messages on Twitter and answered questions from the process evaluation of health campaigns: who tweeted about the campaign, who played central roles in disseminating health campaign messages, and how various features of Twitter were used for sharing of campaign messages. Results showed that individuals and nonprofit organizations posted frequently about the campaign: Individuals and nonprofit organizations posted about 40% and 30% of campaign-related tweets, respectively. Although the campaign under investigation was steered by a government agency, nonprofit organizations played a vital role as mediators who disseminated campaign messages. The culture of retweeting demonstrated its particular usefulness for the dissemination of campaign messages. Despite the expectation that the use of social media would expand opportunities for engagement, actual two-way interactions were few or minimal. Drawn from the results, practical suggestions on how to strategize the use of Twitter for future health campaigns are discussed. PMID:27115179

  15. [Ethics and efficacy in sexual health campaigns].

    Science.gov (United States)

    Rascón, José Jara; Sandoica, Esmeralda Alonso

    2008-01-01

    The effectiveness of the diverse campaigns of sexual education carried out in Spain in the last 15 years scarcely has been analyzed. These campaigns have been directed fundamentally to adolescent people and its declared purpose has consisted of promoting the called "safe sex" being based only in the information on methods of barrier. Trying to clarify the efficacy of these campaigns, in the present work the epidemiological data contributed by the Department of Health and the National Institute of the Spanish Youth have been retrospectively investigated. As far as it can be measured, the evolution of the consequences of the sexual practices of the adolescents (abortions and unintended pregnancies) in the sanitary environment were also analyzed. Likewise, the data of the National Registry of Epidemiological Surveillance on the evolution of sexually transmitted diseases are collected. The results obtained of this analysis show that in teenages between 15 and 19 years, a progressive increase in the percentage of abortions regarding the total number of pregnancies has grown from 20% in 1990 to 44% in 2000 arriving at 46.6% in 2003. These data correspond with an progressive increase also related to the total number of abortions in Spain, reaching 13.7% in 2005. Likewise, the consumption of the postcoital pills for adolescents is analyzed. It has passed from 160.000 prescriptions in 2001 to nearly half a million units in 2005. This means the demand of this resource in the last 5 years has multiplied by three without achieving a stabilization in the number of new abortions per year. The evolution of the declared sexually transmitted diseases shows an increase of 79% in the infections by syphilis and a 45.8% in uncomplicated gonorrhoea. As conclusions, since an ethical perspective and since the perspective of sanitary efficiency, it can be affirmed that the validity of the campaigns of "safe sex" remains in doubt after analyzing the available data. The refusal to include in

  16. Organ Donation Campaigns: Perspective of Dialysis Patient's Family Members.

    Directory of Open Access Journals (Sweden)

    Makmor Tumin

    2014-07-01

    Full Text Available Solving the dilemma of the organ shortage in Malaysia requires educating Malaysians about organ donation and transplantation. This paper aims at exploring the average Malaysian households ' preferred channels of campaigns and the preferred campaigners in a family setting, targeting at the dialysis family members.We analyzed the responses of 350 respondents regarding organ donation campaigns. The respondents are 2 family members of 175 dialysis patients from 3 different institutions. The information on respondents' willingness to donate and preferred method and channel of organ donation campaign were collected through questionnaire.Malaysian families have a good tendency to welcome campaigns in both the public and private (their homes spheres. We also found that campaigns facilitated by the electronic media (Television and Radio and executed by experienced doctors are expected to optimize the outcomes of organ donation, in general. Chi-square tests show that there are no significant differences in welcoming campaigns among ethnics. However, ethnics preferences over the campaign methods and campaigners are significantly different (P <0.05.Ethnic differences imply that necessary modifications on the campaign channels and campaigners should also be taken under consideration. By identifying the preferred channel and campaigners, this study hopes to shed some light on the ways to overcome the problem of organ shortage in Malaysia.

  17. 29 CFR 452.69 - Expenses of campaign literature.

    Science.gov (United States)

    2010-07-01

    ... 29 Labor 2 2010-07-01 2010-07-01 false Expenses of campaign literature. 452.69 Section 452.69... AND DISCLOSURE ACT OF 1959 Campaign Safeguards § 452.69 Expenses of campaign literature. Each... is no requirement that the union distribute the literature of the candidate free of charge. In...

  18. Marketing Social Service Programs Using Political Campaign Technology.

    Science.gov (United States)

    Bynum, Peter

    1991-01-01

    Discusses how human services agencies can use strategies and information technologies similar to those used in political campaigns to identify needs and attitudes for social services campaigns. Marketing for social services programs is described, and the use of computers for a political campaign and for a teenage pregnancy program is compared.…

  19. Are "drink responsibly" alcohol campaigns strategically ambiguous?

    Science.gov (United States)

    Smith, Sandi W; Atkin, Charles K; Roznowski, JoAnn

    2006-01-01

    This article applies the concept of strategic ambiguity in examining viewer responses to brewer-sponsored "responsible drinking" television advertising campaigns. Strategically ambiguous messages are designed to engender diverse interpretations between varied audience segments, and these different selective perceptions should translate into relatively uniform positive corporate images. In this study, teenage and young adult respondents were shown a series of television spots from two leading alcohol companies. As predicted, there was a high degree of diversity in meanings of message content and campaign purpose derived by viewers, particularly among less sophisticated teenagers. Moreover, evaluative ratings of messages and sponsors were generally favorable and more uniform than interpretive responses. The research demonstrates how seemingly prohealth messages can serve to subtly advance both industry sales and public relations interests. PMID:16813484

  20. Results of a workplace health campaign

    DEFF Research Database (Denmark)

    Leyk, Dieter; Rohde, Ulrich; Hartmann, Nadine D;

    2014-01-01

    BACKGROUND: Effective health promotion in the workplace is now essential because of the rising health-related costs for businesses, the increasing pressure arising from international competition, prolonged working lives, and the aging of the work force. The basic problem of prevention campaigns is...... and sustained personnel participation. This finding suggests that the currently available prevention instruments are insufficient for the effective and cost-efficient promotion of health and fitness in the workplace....... that the target groups are too rarely reached and sustainable benefits too rarely achieved. In 2011, we carried out a broad-based health and fitness campaign to assess how many personnel could be motivated to participate in a model study under nearly ideal conditions. METHOD: 1010 personnel were given...

  1. Marketing campaigns and politics – British experience

    OpenAIRE

    Halida Sarajlić

    2007-01-01

    By gaining political power, individuals and political par¬ties at the same time gain the power to shape not only political but also public life. An accelerated growth of mass media communication has led to the development of various means and techniques of political marketing. This in turn requires certain adjustments to political campaigns and programs, out of which only those adapted to the new communication environment may succeed. Marketing in terms of politics and especially negative com...

  2. The Z CamPaign: Year Five

    CERN Document Server

    Simonsen, Mike

    2014-01-01

    Entering into the fifth year of the Z CamPaign, the author has developed a website summarizing our findings which will also act as a living catalog of bona fide Z Cam stars, suspected Z Cams and Z Cam impostors. In this paper we summarize the findings of the first four years of research, introduce the website and its contents to the public and discuss the way forward into year five and beyond.

  3. Ignition tuning for the National Ignition Campaign

    OpenAIRE

    Landen O.; Edwards J; Haan S. W.; Lindl J.D.; Boehly T.R.; Bradley D.K.; Callahan D.A.; Celliers P.M.; Dewald E.L.; Dixit S.; Doeppner T.; Eggert J.; Farley D.; Frenje J.A.; Glenn S.

    2013-01-01

    The overall goal of the indirect-drive inertial confinement fusion [1] tuning campaigns [2] is to maximize the probability of ignition by experimentally correcting for likely residual uncertainties in the implosion and hohlraum physics [3] used in our radiation-hydrodynamic computational models, and by checking for and resolving unexpected shot-to-shot variability in performance [4]. This has been started successfully using a variety of surrogate capsules that set key laser, hohlraum and caps...

  4. The FORMAT campaign in summer 2002

    Energy Technology Data Exchange (ETDEWEB)

    Ordonez, C.; Steinbacher, M.; Dommen, J.; Prevot, A.S.H.

    2003-03-01

    Within the framework of the EC project FORMAT (Formaldehyde as a Tracer of Photooxidation in the Troposphere) the Laboratory of Atmospheric Chemistry participated in a field campaign in the Milan area dur-ing summer 2002. Ground and airborne based measurements of formaldehyde and other trace gases were performed in order to enhance the knowledge of the tropospheric distribution of formaldehyde and its influence in photochemical processes. (author)

  5. Strategies for reward-based crowdfunding campaigns

    OpenAIRE

    Kraus, Sascha; Richter, Christian; Brem, Alexander; Chang, M.-L.; Cheng, C. -F.

    2016-01-01

    Crowdfunding represents an alternative way of funding entrepreneurial ventures – and is attracting a high amount of interest in research as well as practice. Against this back- ground, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446 crowdfunding projects were gathered and empirically analyzed. Three different paths of successful crowdfunding projects could be identified and are described in detail. Practical implications of crow...

  6. Cost Effective Campaigning in Social Networks

    OpenAIRE

    Kotnis, Bhushan; Kuri, Joy

    2016-01-01

    Campaigners are increasingly using online social networking platforms for promoting products, ideas and information. A popular method of promoting a product or even an idea is incentivizing individuals to evangelize the idea vigorously by providing them with referral rewards in the form of discounts, cash backs, or social recognition. Due to budget constraints on scarce resources such as money and manpower, it may not be possible to provide incentives for the entire population, and hence ince...

  7. The Demeter micro satellite launch campaign

    Science.gov (United States)

    Dubourg, V.; Kainov, V.; Thoby, M.; Silkin, O.; Solovey, V.

    The CNES Micro satellite DEMETER is planned for launch by the end of June 2004 on a DNEPR launcher, from the Baíkonur cosmodrome. DEMETER will be the main payload among nine co-passengers. DEMETER, initiated by CNES in 1998, is the first model of the MYRIADE micro satellites line of product; at the time when this abstract is issued, the satellite is going through the final integration tests, as well as the last system validation phase. The space head module of the launcher has been developed by the Ukrainian YSDO company, and a successful fit check test campaign has been performed in December 2003 and January 2004 that allowed confirming the compatibility of the payloads with their launcher interface. The launch campaign is in process of preparation, implying a close partnership between the satellite team at CNES and Russian and Ukrainian launcher authorities: DEMETER is a pioneer not only for the satellite concept itself, but also for being the first satellite of this range (3 axis stabilized, including an hydrazine propulsion system and developed by a national space agency) being launched on a Russian space adapted intercontinental ballistic missile SS18. The launch service is contracted and managed by ISC Kosmotras, and it will also be the first sun synchronous orbit launch for DNEPR. Thus the launch preparation proved to be a very challenging endeavour providing all the actors with very rich human experience, as well as technical exchanges, in the fields of launcher technology and interfaces, facilities adaptation, logistics and project coordination. In the coming paper, a short presentation of the DEMETER satellite and of the DNEPR launcher will be made, but the main purpose is to present: the launch campaign preparation milestones, the launch campaign itself and related preliminary results and the lessons learnt from this first CNES/DNEPR experience to open the way to the future MYRIADE launches. A common CNES/KOSMOTRAS presentation is proposed at the

  8. Using Theory to Design Evaluations of Communication Campaigns: The Case of the National Youth Anti-Drug Media Campaign

    OpenAIRE

    Hornik, Robert C; Yanovitzky, Itzhak

    2003-01-01

    We present a general theory about how campaigns can have effects and suggest that the evaluation of communication campaigns must be driven by a theory of effects. The National Youth Anti-Drug Media Campaign illustrates both the theory of campaign effects and implications that theory has for the evaluation design. Often models of effect assume that individual exposure affects cognitions that continue to affect behavior over a short term. Contrarily, effects may operate through social or instit...

  9. Broadening Participation in Citizen Science Campaigns

    Science.gov (United States)

    Pandya, R. E.

    2011-12-01

    While successful citizen-science campaigns have demonstrable effectiveness in engaging their participants in scientific projects, and research suggests that participants learn about both scientific processes and content, many campaigns struggle to engage participants from communities that have been historically under-represented in science. This is both puzzling and unfortunate: puzzling because citizen-scientist programs are often built around phenomena that are part of many people's daily lives and unfortunate because these programs offer a new and effective approach to scientific outreach and education that could, potentially, offer new avenues to include historically underserved communities in science. This poster will explore the demographics of several well-known citizen science programs, compare them to national trends, and use this comparison to suggest goals for diversifying citizen-science participation. It will review research on minority participation in formal and informal geoscience and science education programs to identify barriers to broader participation and offer some strategies for diversifying citizen science programs. It will highlight participatory research methodologies as used in resource conservation and public health, and explore their relevance to citizen science program. The overall goal of the poster is not to suggest a singular answer or even promote best practices, since much of what works well is likely to be place-based and context dependence. Instead, we seek to raise questions, offer approaches and spark a dialogue among citizen-science practitioners that will encourage new approaches and ultimately result in broader engagement in citizen-science campaigns.

  10. Lessons Learned in a Breastfeeding Media Campaign.

    Science.gov (United States)

    Ware, Julie L; Mzayek, Fawaz; Levy, Marian

    2016-09-01

    Breastfeeding is well accepted as the optimal nutrition for babies. The American Academy of Pediatrics states that infant feeding should no longer be thought of as a lifestyle choice, but rather as a public health issue. In Shelby County, Tennessee, rates of breastfeeding continue to be disparately low. To address this public health problem, a focus group study was conducted with the Shelby County population least likely to breastfeed. Following participants' suggestion to use a billboard campaign with pictures of local mothers and families, one highway billboard and ten bus stop signs were placed around the city in areas of the lowest breastfeeding rates. Self-administered surveys were completed by convenience sampling in target population areas with women least likely to breastfeed, both before placing the signs and 6 months later. No significant differences were noted in knowledge, attitudes, or practices after the media campaign, but trends toward increased intention to breastfeed were noted among expectant mothers. With collapsed data (pre and post), a majority of participants believed that breastfeeding is the best way to feed a baby and they were significantly more likely to plan to breastfeed if they knew about health benefits to the baby and to themselves. If they had heard about breastfeeding on the TV or radio, they were more likely to believe breastfeeding is important for long-term health. These findings suggest that a media campaign could have a complementary role in promoting breastfeeding among women with low initiation rates. PMID:27463248

  11. Feasibility study of the AOSTA experimental campaign

    Directory of Open Access Journals (Sweden)

    Carta M.

    2016-01-01

    Full Text Available The reduction of the nuclear waste is one of the most important nuclear issues. The high radiotoxicity of the spent fuel is due to plutonium and some minor actinides (MAs such as neptunium, americium and curium, above all. One way to reduce their hazard is to destroy by fission MAs in appropriate nuclear reactors. To allow the MAs destruction an important effort have been done on the nuclear data due to the poor knowledge in this field. In the framework of one of the NEA Expert Group on Integral Experiments for Minor Actinide Management an analysis of the feasibility of MAs irradiation campaign in the TAPIRO fast research reactor is carried out. This paper provides preliminary results obtained by calculations modelling the irradiation, in different TAPIRO irradiation channels, of some CEA samples coming from the French experimental campaign OSMOSE, loaded with different contents of MAs, in order to access, through particular peak spectrometry, to their capture cross section. On the basis of neutron transport calculation results, obtained by both deterministic and Monte Carlo methods, an estimate of the irradiated samples counting levels from the AOSTA (Activation of OSMOSE Samples in TAPIRO experimental campaign is provided.

  12. Feasibility study of the AOSTA experimental campaign

    Science.gov (United States)

    Carta, M.; Blaise, P.; Bethaz, C.; Boccia, F.; Fabrizio, V.; Geslot, B.; Grossi, A.; Gruel, A.

    2016-03-01

    The reduction of the nuclear waste is one of the most important nuclear issues. The high radiotoxicity of the spent fuel is due to plutonium and some minor actinides (MAs) such as neptunium, americium and curium, above all. One way to reduce their hazard is to destroy by fission MAs in appropriate nuclear reactors. To allow the MAs destruction an important effort have been done on the nuclear data due to the poor knowledge in this field. In the framework of one of the NEA Expert Group on Integral Experiments for Minor Actinide Management an analysis of the feasibility of MAs irradiation campaign in the TAPIRO fast research reactor is carried out. This paper provides preliminary results obtained by calculations modelling the irradiation, in different TAPIRO irradiation channels, of some CEA samples coming from the French experimental campaign OSMOSE, loaded with different contents of MAs, in order to access, through particular peak spectrometry, to their capture cross section. On the basis of neutron transport calculation results, obtained by both deterministic and Monte Carlo methods, an estimate of the irradiated samples counting levels from the AOSTA (Activation of OSMOSE Samples in TAPIRO) experimental campaign is provided.

  13. Coordinated Science Campaign Scheduling for Sensor Webs

    Science.gov (United States)

    Edgington, Will; Morris, Robert; Dungan, Jennifer; Williams, Jenny; Carlson, Jean; Fleming, Damian; Wood, Terri; Yorke-Smith, Neil

    2005-01-01

    Future Earth observing missions will study different aspects and interacting pieces of the Earth's eco-system. Scientists are designing increasingly complex, interdisciplinary campaigns to exploit the diverse capabilities of multiple Earth sensing assets. In addition, spacecraft platforms are being configured into clusters, trains, or other distributed organizations in order to improve either the quality or the coverage of observations. These simultaneous advances in the design of science campaigns and in the missions that will provide the sensing resources to support them offer new challenges in the coordination of data and operations that are not addressed by current practice. For example, the scheduling of scientific observations for satellites in low Earth orbit is currently conducted independently by each mission operations center. An absence of an information infrastructure to enable the scheduling of coordinated observations involving multiple sensors makes it difficult to execute campaigns involving multiple assets. This paper proposes a software architecture and describes a prototype system called DESOPS (Distributed Earth Science Observation Planning and Scheduling) that will address this deficiency.

  14. Do vegetarian marketing campaigns promote a vegan diet?

    OpenAIRE

    James, Waters

    2015-01-01

    This paper examines whether vegetarian marketing campaigns promote a vegan diet. Our trivariate model of omnivorous, vegetarian, and vegan consumption is estimated using twenty years of UK data. For short-lived campaigns, we find no persistent effect, but observe a rise and fall in vegan numbers during adjustment. For long-running campaigns, we find that for every person who adopts a vegetarian diet in such a campaign, around 0.34 people adopt a vegan diet. In a campaign to market veganism, f...

  15. Do vegetarian marketing campaigns promote a vegan diet?

    OpenAIRE

    James, Waters

    2015-01-01

    This paper examines whether vegetarian marketing campaigns promote a vegan diet. Our trivariate model of omnivorous, vegetarian, and vegan consumption is estimated using twenty years of UK data. For short-lived campaigns, we find no persistent effect, but observe a rise and fall in vegan numbers during adjustment. For long-running campaigns, we find that for every person who adopts a vegetarian diet in such a campaign, around 0.34 people adopt a vegan diet. In a campaign to market veganis...

  16. The POWER campaign for promotion of female and male condoms: audience research and campaign development.

    Science.gov (United States)

    Bull, Sheana Salyers; Cohen, Jennifer; Ortiz, Charlene; Evans, Tom

    2002-01-01

    In this study, we conducted and content analyzed 12 focus groups with women aged 15-25 living in inner city Denver as a process of audience research to develop a male and female condom promotion campaign. We recruited 89 women from school and community sites in central Denver neighborhoods to discuss their knowledge, attitudes, and practices regarding both male and female condoms, then solicited opinions about how to increase knowledge about and familiarity with female condoms, increase positive attitudes toward both male and female condoms, and how to increase access to and use of both male and female condoms. Opinions on these topics drove the development of a targeted media campaign promoting condom use in this population. We report here on the general findings from focus groups and provide details about the campaign the participants helped to develop. PMID:12375772

  17. Marketing campaigns and politics – british experience

    Directory of Open Access Journals (Sweden)

    Halida Sarajlić

    2007-12-01

    Full Text Available By gaining political power, individuals and political par¬ties at the same time gain the power to shape not only political but also public life. An accelerated growth of mass media communication has led to the development of various means and techniques of political marketing. This in turn requires certain adjustments to political campaigns and programs, out of which only those adapted to the new communication environment may succeed. Marketing in terms of politics and especially negative comparative advertising, which is becoming increasingly more present and intense in political campaigning, opens a series of ethical questions. Among others, these include whether such advertising in politics is effective, to what extent and what its consequences are. The goal of this paper is to present the main characteristics of political marketing, the effectiveness of the methods and techniques used in the course of elect¬ion campaigning, their consequences and basic differences between political marketing and products and services marketing. A special emphasis will be placed on the presentation of political marketing of Great Britain, which has a long tradition in utilizing marketing methods and techniques in the political arena. Moreover, political moves made by politicians and political parties in Great Britain certainly make a good starting point for shaping an optimal political strategy in other countries, while at the same time taking into account the particulars of a specific political and social environment. Content analysis methodology was used in the preparation of this paper and all the data were gathered from secondary sources.

  18. Forecasting for a Lagrangian aircraft campaign

    Directory of Open Access Journals (Sweden)

    A. Stohl

    2004-01-01

    Full Text Available A forecast system has been developed in preparation for an upcoming aircraft measurement campaign, where the same air parcels polluted by emissions over North America shall be sampled repeatedly as they leave the continent, during transport over the Atlantic, and upon their arrival over Europe. This paper describes the model system in advance of the campaign, in order to make the flight planners familiar with the novel model output. The aim of a Lagrangian strategy is to infer changes in the chemical composition and aerosol distribution occurring en route by measured upwind/downwind differences. However, guiding aircraft repeatedly into the same polluted air parcels requires careful forecasting, for which no suitable model system exists to date. This paper describes a procedure using both Eulerian-type (i.e. concentration fields and Lagrangian-type (i.e. trajectories model output from the Lagrangian particle dispersion model FLEXPART to predict the best opportunities for a Lagrangian experiment. The best opportunities are defined as being highly polluted air parcels which receive little or no emission input after the first measurement, which experience relatively little mixing, and which are reachable by as many aircraft as possible. For validation the system was applied to the period of the NARE 97 campaign where approximately the same air masses were sampled on different flights. Measured upwind/downwind differences in carbon monoxide (CO and ozone (O3 decreased significantly as the threshold values used for accepting cases as Lagrangian were tightened. This proves that the model system can successfully identify Lagrangian opportunities.

  19. Advanced Fuels Campaign Cladding & Coatings Meeting Summary

    Energy Technology Data Exchange (ETDEWEB)

    Not Listed

    2013-03-01

    The Fuel Cycle Research and Development (FCRD) Advanced Fuels Campaign (AFC) organized a Cladding and Coatings operational meeting February 12-13, 2013, at Oak Ridge National Laboratory (ORNL). Representatives from the U.S. Department of Energy (DOE), national laboratories, industry, and universities attended the two-day meeting. The purpose of the meeting was to discuss advanced cladding and cladding coating research and development (R&D); review experimental testing capabilities for assessing accident tolerant fuels; and review industry/university plans and experience in light water reactor (LWR) cladding and coating R&D.

  20. Ignition tuning for the National Ignition Campaign

    Directory of Open Access Journals (Sweden)

    Landen O.

    2013-11-01

    Full Text Available The overall goal of the indirect-drive inertial confinement fusion [1] tuning campaigns [2] is to maximize the probability of ignition by experimentally correcting for likely residual uncertainties in the implosion and hohlraum physics [3] used in our radiation-hydrodynamic computational models, and by checking for and resolving unexpected shot-to-shot variability in performance [4]. This has been started successfully using a variety of surrogate capsules that set key laser, hohlraum and capsule parameters to maximize ignition capsule implosion velocity, while minimizing fuel adiabat, core shape asymmetry and ablator-fuel mix.

  1. Results of the Venus Express Aerobraking Campaign

    Science.gov (United States)

    Svedhem, Hakan; Müller-Wodarg, Ingo

    2014-11-01

    After a very successful mission orbiting Venus for more than 8 years, slowly the fuel is running out and the spacecraft will inevitably one day end up in the hot and acid atmosphere of the planet. Being near the end of the mission and in a position to accept some risk to the spacecraft we decided to take the opportunity to dip down deep into the atmosphere, to around 130 km, in a controlled manner, in order to make detailed in situ investigations of this for remote sensing instruments difficult to access region. The on board accelerometers gave direct measurements of the deceleration which in turn is directly proportional to the local atmospheric density. This provided an excellent way to study both the total density profile throughout the orbital arc in the atmosphere and small scale density variations in the region of the pericentre. The spacecraft behaved perfectly well throughout the whole campaign and provided a wealth of data both on the atmosphere and on the response of the spacecraft to the harsh environment with strong heat loads and some dynamic stress. At the time of the campaign the pericentre was located near the terminator at about 75 degrees Northern latitude. Aerobraking is a very efficient method of reducing the pericentre velocity and thereby reducing the apocentre altitude and the orbital period.The so called "walk-in" phase started at an altitude of 190 km on 17 May and the campaign ended on 11 July, after having reached a lowest altitude of 129.2 km. Subsequently, a series of orbit control manoeuvres lifted up the pericentre to 460 km altitude and the science activities were resumed after a thorough check-out of the spacecraft. We have detected a highly variable atmosphere, both on a day to day basis and within the individual pericentre passes. The duration of each pass was approximately 100 s and the maximum dynamic pressure achieved was more than 0.75 N/m2, probably a record for a spacecraft that continued its operation afterwards. The

  2. Advanced Fuels Campaign FY 2015 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Braase, Lori Ann [Idaho National Lab. (INL), Idaho Falls, ID (United States); Carmack, William Jonathan [Idaho National Lab. (INL), Idaho Falls, ID (United States)

    2015-10-29

    The mission of the Advanced Fuels Campaign (AFC) is to perform research, development, and demonstration (RD&D) activities for advanced fuel forms (including cladding) to enhance the performance and safety of the nation’s current and future reactors; enhance proliferation resistance of nuclear fuel; effectively utilize nuclear energy resources; and address the longer-term waste management challenges. This report is a compilation of technical accomplishment summaries for FY-15. Emphasis is on advanced accident-tolerant LWR fuel systems, advanced transmutation fuels technologies, and capability development.

  3. Scald prevention campaigns: do they work?

    Science.gov (United States)

    Spallek, Melanie; Nixon, Jim; Bain, Chris; Purdie, David M; Spinks, Anneliese; Scott, Debbie; McClure, Rod J

    2007-01-01

    The aim of this study was to quantify the effectiveness of the Queensland "Hot Water Burns Like Fire" campaign. Cross-section temperature sampling of households' bathroom hot water taps was conducted in Brisbane in 1990 before the intervention (n = 872) and in 2002 to 2003 after the intervention (n = 871). In both surveys, temperature was measured with thermometers held under running water from the bathroom hot tap until the reading stabilized (2 minutes). In 2002 to 2003 the interviewer also recorded whether or not the householder believed a tempering valve was installed in the home. The main injury outcome measure was all scald injury-related admissions at hospitals in Queensland from July 1990 to June 2003. The difference between the mean hot water tap temperature in 1990 and in 2002 to 2003 was determined with independent sample t-tests (P < .05). Rates of hospital admissions were grouped into two categories: scald injuries per year prior to the introduction of the hot water tempering valve legislation (April 1998) and scald injuries per year post-legislation. The difference between the preintervention and postintervention mean rates was determined with t-tests (P < .05). Additionally, the rates were plotted on a scatter plot by year, and a linear regression analysis was used to quantify the relationship with rates of scald-related injuries and year. The temperature in homes where the occupants reported having a tempering valve (mean = 55.5 degrees C) was significantly lower than in homes whose occupants reported not having a tempering valve (mean = 60.1 degrees C) or did not know whether they had a tempering valve (mean = 61.8 degrees C) (P < .01). However, the comparison of the hot water temperature between 1990 and 2002 to 2003 showed a significantly higher mean hot water temperature in 2002 to 2003 (P < .01). There was a significantly higher mean scald injury rate after the introduction of the "Hot Water Burns Like Fire" campaign (170.36/100,000) than

  4. Talking About Antismoking Campaigns: What Do Smokers Talk About, and How Does Talk Influence Campaign Effectiveness?

    Science.gov (United States)

    Brennan, Emily; Durkin, Sarah J; Wakefield, Melanie A; Kashima, Yoshihisa

    2016-01-01

    Campaign-stimulated conversations have been shown to increase the effectiveness of antismoking campaigns. In order to explore why such effects occur, in the current study we coded the content of naturally occurring conversations. We also examined whether the short-term effects of talking, and of different types of talk, on quitting intentions were mediated through intrapersonal message responses. Using the Natural Exposure(SM) methodology, we exposed 411 smokers to 1 of 6 antismoking advertisements while they were watching television at home. Responses to the advertisement-conversation participation and content, emotional responses, personalized perceived effectiveness, and changes in intentions to quit-were measured within 3 days of exposure. Conversations were coded for appraisal of the advertisement (favorable, neutral, or unfavorable) and the presence of quitting talk and emotion talk. Mediation analyses indicated that the positive effects of talking on intention change were mediated through personalized perceived effectiveness and that the positive effects were driven by conversations that contained a favorable appraisal and/or quitting talk. Conversely, conversations that contained an unfavorable appraisal of the advertisement were negatively associated with campaign effectiveness. These findings highlight the importance of measuring interpersonal communication when evaluating campaigns and the need for further research to identify the message characteristics that predict when smokers talk and when they talk only in desirable ways. PMID:26376358

  5. Public health campaigns and obesity - a critique

    Directory of Open Access Journals (Sweden)

    Proietto Joseph

    2011-02-01

    Full Text Available Abstract Background Controlling obesity has become one of the highest priorities for public health practitioners in developed countries. In the absence of safe, effective and widely accessible high-risk approaches (e.g. drugs and surgery attention has focussed on community-based approaches and social marketing campaigns as the most appropriate form of intervention. However there is limited evidence in support of substantial effectiveness of such interventions. Discussion To date there is little evidence that community-based interventions and social marketing campaigns specifically targeting obesity provide substantial or lasting benefit. Concerns have been raised about potential negative effects created by a focus of these interventions on body shape and size, and of the associated media targeting of obesity. Summary A more appropriate strategy would be to enact high-level policy and legislative changes to alter the obesogenic environments in which we live by providing incentives for healthy eating and increased levels of physical activity. Research is also needed to improve treatments available for individuals already obese.

  6. Mass measles rubella immunization campaign: Bhutan experience

    Directory of Open Access Journals (Sweden)

    Bhakta R Giri

    2011-01-01

    Full Text Available Background: Bhutan has attained universal child immunization since 1991. Since then, immunization coverage is maintained at high level through routine immunization, periodic National Immunization Days, and mop up campaigns. Despite high immunization coverage, every year, significant numbers of clinically suspected measles cases were reported. Objective: To assess the cause of continuing high "suspected measles cases" and take appropriate public health measures. Materials and Methods: Febrile rash outbreaks occurred in several districts in 2003. These episodes were investigated. Simultaneously, a retrospective data search revealed evidence of congenital rubella syndrome (CRS in the country. Results: Thirty five percent of the tested samples were positive for rubella but none for measles. There were evidences of the presence of CRS. This was discussed in the annual health conference 2004, amongst health policy makers and district heads who recommended that a possibility of inclusion of rubella as an antigen be looked into. A nationwide measles and rubella immunization campaign was conducted in 2006 followed by introduction of rubella vaccine in the immunization schedule. Conclusion: Febrile rash can be caused by a host of viral infections. Following universal measles immunization, it is pertinent that febrile rash be looked in the light of rubella infections. Following the introduction of rubella vaccination in the national immunization schedule, there has been significant reduction of febrile rash episodes, cases of rubella, and congenital rubella syndrome.

  7. Post-campaign information from the Infirmary

    CERN Multimedia

    2015-01-01

    The Medical Service’s “TAKE YOUR BLOOD PRESSURE TO HEART” campaign, which ran from 24 to 27 March 2015 (see here), was a resounding success.   In total, 274 people visited the nurses at their pop-up clinics (in Building 40, Restaurants 2 and 3 and the Main Building) or at the Infirmary (Building 57). Each of them had their blood pressure measured and received information and advice about high blood pressure, its contributory factors and ways to control it. They were also offered various leaflets about this public health issue. We would like to draw attention to the fact that 21% of the participants were found to have abnormally high blood-pressure and, crucially, 72% of these had been unaware of the problem. Another point to note is that a significant proportion (16%) of the younger people tested (aged 18 to 30) had abnormal results. The results of this campaign demonstrate the importance of early screening, but also the high level of interest among the pers...

  8. K2 Microlensing and Campaign 9

    Science.gov (United States)

    Penny, Matthew

    2016-06-01

    Campaign 9 of K2 will observe a contiguous 3.7 deg^2 region of the Galactic bulge in order to search for microlensing events and measure microlens parallaxes. It will also perform targeted follow-up of approximately 50 microlensing events spread throughout the Kepler focal plane. Parallax measurements are a critical ingredient for measurements of both the lens mass and distance, which contribute to our understanding of the formation of cold exoplanets, and the formation of planets as a function of Galactic environment. Additionally, as the first un-targeted, space-based microlensing survey, K2C9 offers us the first chance to measure the masses and kinematics of a large population of free-floating planet candidates, whose large abundance has been a puzzle since their discovery.I will review the scientific goals of the K2C9 survey, which will be well underway, and report on the ongoing activity of the K2 Campaign 9 Microlensing Science Team and the wider microlensing community, with a focus on the progress that has been made towards analyzing K2 data in crowded fields.

  9. Transmutation Fuel Campaign Description and Status

    International Nuclear Information System (INIS)

    This report contains a technical summary package in response to a Level 2 milestone in the transmutation fuel campaign (TFC) management work-package calling for input to the Secretarial decision. At present, the form of the Secretarial decision package is not fully defined, and it is not clear exactly what will be required from the TFC as a final input. However, it is anticipated that a series of technical and programmatic documents will need to be provided in support of a wider encompassing document on GNEP technology development activities. The TFC technical leadership team provides this report as initial input to the secretarial decision package which is being developed by the Technical Integration Office (TIO) in support of Secretarial decision. This report contains a summary of the TFC execution plan with a work breakdown structure, high level schedule, major milestones, and summary description of critical activities in support of campaign objectives. Supporting documents referenced in this report but provided under separate cover include: (1) An updated review of the state-of-the art for transmutation fuel development activities considering national as well as international fuel research and development testing activities. (2) A definition of the Technology Readiness Level (TRL) used to systematically define and execute the transmutation fuel development activities

  10. Vietnam's campaign to reduce population growth.

    Science.gov (United States)

    Haub, C

    1999-10-01

    This paper reports campaigns to reduce the population growth in Vietnam. In July, red banners flew above the broad boulevard in Hanoi proclaiming World Population Day. This widespread public attention to population issues is not surprising, given the country's sharp reduction in fertility and widespread citizen support for smaller families. Since 1961, Vietnam has been trying to formulate a policy to reduce the population rate growth. The policy was a reaction to the results of the 1960 Census of the Democratic Republic of Vietnam and reflected long-standing concerns over food shortages, as well as a desire to improve women's health and welfare. After the reunification in 1975, the policy was extended to the entire country. Since then, Vietnam's growth rate has been declining, suggesting that the national campaign for smaller families is succeeding in changing deeply held attitudes and perceptions, in addition to current practices. While the fertility decline in Vietnam may not be the world's fastest, the success of the national population policy has forever altered the country's prospect for population growth. PMID:12295331

  11. The Gemini NICI Planet-Finding Campaign

    CERN Document Server

    Liu, Michael C; Biller, Beth A; Nielsen, Eric L; Chun, Mark; Close, Laird M; Ftaclas, Christ; Hartung, Markus; Hayward, Thomas L; Clarke, Fraser; Reid, I Neill; Shkolnik, Evgenya L; Tecza, Matthias; Thatte, Niranjan; Alencar, Silvia; Artymowicz, Pawel; Boss, Alan; Burrows, Adam; Pino, Elisabethe de Gouveia Dal; Gregorio-Hetem, Jane; Ida, Shigeru; Kuchner, Marc J; Lin, Douglas; Toomey, Douglas

    2010-01-01

    Our team is carrying out a multi-year observing program to directly image and characterize young extrasolar planets using the Near-Infrared Coronagraphic Imager (NICI) on the Gemini-South 8.1-meter telescope. NICI is the first instrument on a large telescope designed from the outset for high-contrast imaging, comprising a high-performance curvature adaptive optics system with a simultaneous dual-channel coronagraphic imager. Combined with state-of-the-art observing methods and data processing, NICI typically achieves ~2 magnitudes better contrast compared to previous ground-based or space-based programs, at separations inside of ~2 arcsec. In preparation for the Campaign, we carried out efforts to identify previously unrecognized young stars, to rigorously construct our observing strategy, and to optimize the combination of angular and spectral differential imaging. The Planet-Finding Campaign is in its second year, with first-epoch imaging of 174 stars already obtained out of a total sample of 300 stars. We ...

  12. The 'Your Rights at Work' Campaign: 2005-2007

    Directory of Open Access Journals (Sweden)

    Sally McManus

    2009-08-01

    Full Text Available In 2007 the Howard Government was swept aside in a landslide at a Federal Election. On that day, many hundreds of Your Rights At Work activists were on polling booths around the country - frequently outnumbering the major parties - in what was the key phase of the campaign. The previous years had seen the largest trade union campaign for industrial rights in decades. This paper looks at how that campaign was organised, and asserts that the victory of the campaign in defeating the Howard Government was not the result of a silver bullet strategy, but a mix of campaign components in a specific context. While certain strategies were new, in many ways the Your Rights At Work campaign was a back to basic initiative that had its success on the back of local organising across the nation.

  13. RIDT/Malta Neuroscience Network (MNN) Brain Campaign 2016

    OpenAIRE

    Kenely, Wilfred; Malta Neuroscience Network (MNN); University of Malta Research Trust (RIDT)

    2015-01-01

    The University of Malta Research Trust (RIDT), in collaboration with the Malta Neuroscience Network (MNN), has chosen The Brain as its main campaign for 2016. The campaign will have two parallel strands - one strand promoting brain awareness and the other a fund-raising campaign for research in brain disorders. The main objective of the fi rst strand is for the public to understand the brain and its functions and is intended to bring together scientists and the communi...

  14. Preparing for SMOS: Sea Salinity Campaigns and Results

    OpenAIRE

    Søbjærg, Sten Schmidl; Balling, Jan E.; Kristensen, Steen Savstrup; Skou, Niels

    2006-01-01

    Mapping of sea surface salinity, based on L-band radiometric measurements, is presently investigated as a preparation for space missions. Special concern is on correction for effects caused by the sea surface roughness, and this paper will address two campaigns, LOSAC and CoSMOS, with the aim of investigating these effects. Conclusions from LOSAC are presented, and open issues to be investigated during the presently ongoing CoSMOS campaign are outlined. Finally, the installation and campaign ...

  15. Do State Campaign Finance Reforms Reduce Public Corruption?

    OpenAIRE

    Jeffrey Milyo; Adriana Cordis

    2013-01-01

    The Supreme Court has long held that campaign finance regulations are permissible for the purpose of preventing corruption or the appearance of corruption. Yet the implied hypothesis that campaign finance reforms are effective tools for combating public corruption has gone essentially untested. We conduct the first systematic evaluation of the effects of campaign finance laws on actual corruption rates in the states. We examine the effects of state reforms on both convictions and filings in p...

  16. Ethics and the choice of animal advocacy campaigns

    OpenAIRE

    Waters, James

    2014-01-01

    This paper examines how different ethical positions view various types of animal advocacy campaigns concerning a product produced using animals. The ethical positions represent common company, social, and animal advocate viewpoints. Working in a market model with a monopolistic supplier, we determine whether the ethical positions support or oppose each campaign, and in what conditions. We describe three easily implemented campaign strategies that combine animal welfare and rights goals.

  17. Lessons learned from the TMT site testing campaign

    OpenAIRE

    Travouillon, T.; Els, S. G.; Riddle, R. L.; M. Schöck; Skidmore, A. W.

    2011-01-01

    After a site testing campaign spanning 5 sites over a period of 5 years, the site selection for the Thirty Meter Telescope (TMT) culminated with the choice of Mauna Kea 13N in Hawaii. During the campaign, a lot practical lessons were learned by our team and these lessons can be shared with current and future site testing campaign done for other observatories. These lessons apply to the preselection of the site, the ground work and operations of the campaign as well as the analysis of the data...

  18. "Think the sink:" Preliminary evaluation of a handwashing promotion campaign.

    Science.gov (United States)

    Mackert, Michael; Liang, Ming-Ching; Champlin, Sara

    2013-03-01

    Owing to its utility in guiding the planning and evaluation of health promotion campaigns, the Theory of Planned Behavior was used to implement a 1-month campaign aimed at increasing handwashing among college students. Based on observations of bathroom users' handwashing behavior (n = 1,005) and an online survey (n = 188), overall handwashing did not increase as a result of the campaign; however, more students did use soap (58% vs 70%). Future campaigns designed to increase handwashing behavior in students may be advised to target messages according to gender difference-based responsiveness to handwashing norms. PMID:22990299

  19. Lessons learned from the TMT site testing campaign

    CERN Document Server

    Travouillon, T; Riddle, R L; Schöck, M; Skidmore, A W

    2011-01-01

    After a site testing campaign spanning 5 sites over a period of 5 years, the site selection for the Thirty Meter Telescope (TMT) culminated with the choice of Mauna Kea 13N in Hawaii. During the campaign, a lot practical lessons were learned by our team and these lessons can be shared with current and future site testing campaign done for other observatories. These lessons apply to the preselection of the site, the ground work and operations of the campaign as well as the analysis of the data. We present of selection of such lessons in this paper preceded by a short summary of the TMT site testing activities.

  20. Campaign effects and self-analysis Internet tool

    Energy Technology Data Exchange (ETDEWEB)

    Brange, Birgitte [Danish Electricity Saving Trust (Denmark); Fjordbak Larsen, Troels [IT Energy ApS (Denmark); Wilke, Goeran [Danish Electricity Saving Trust (Denmark)

    2007-07-01

    In October 2006, the Danish Electricity Saving Trust launched a large TV campaign targeting domestic electricity consumption. The campaign was based on the central message '1000 kWh/year per person is enough'. The campaign was accompanied by a new internet portal with updated information about numerous household appliances, and by analysis tools for bringing down electricity consumption to 1000 kWh/year per person. The effects of the campaign are monitored through repeated surveys and analysed in relation to usage of internet tools.

  1. The ESA Hubble 15th Anniversary Campaign

    Science.gov (United States)

    Christensen, L. L.; Kornmesser, M.

    2005-12-01

    The 15th anniversary of the launch of the NASA/ESA Hubble Space Telescope occurred on 24th April 2005. As Hubble is one of the most successful scientific projects in the world, ESA decided to celebrate this anniversary, among other things, with the production of a Hubble 15th Anniversary movie and a book, both called "Hubble, 15 years of discovery". The movie covers all aspects of the Hubble Space Telescope project - a journey through the history, the problems and the scientific successes of Hubble. With more than 700,000 multi-lingual DVDs distributed to the public, media, educators, decision-makers and scientists, the Hubble 15th anniversary campaign has been one of the largest such projects in Europe.

  2. Environmental Awareness Campaign: The Change It Brings

    Directory of Open Access Journals (Sweden)

    Merlita C. Medallon

    2014-02-01

    Full Text Available The study was conducted to determine the awareness and sensitivity of the younger generation in environmental issues such global warming, climate change and waste management. Data were gathered from selected students who attended the environmental awareness seminar held at Lyceum of the Philippines – Laguna in 2011. There were 54 students who participated in the survey. The respondents had participated in several activities related to environmental issues which include attendance to seminars, and participation in school and community projects. Most of the information about environmental issues was obtained by the students from their teachers. Global warming was the most common issue. There was a significant increase in the level of knowledge after the environmental awareness campaign was made. As a result, the highest level of action proposed by the students is on the proper disposal of wastes and the proper segregation of wastes.

  3. Strategies for reward-based crowdfunding campaigns

    DEFF Research Database (Denmark)

    Kraus, Sascha; Richter, Christian; Brem, Alexander;

    2016-01-01

    Crowdfunding represents an alternative way of funding entrepreneurial ventures – and is attracting a high amount of interest in research as well as practice. Against this back- ground, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...... crowdfunding projects were gathered and empirically analyzed. Three different paths of successful crowdfunding projects could be identified and are described in detail. Practical implications of crowdfunding strategies are derived, and are dependent on the required sales effort and the project added value. The...... terms communicator, networker and self-runner are created for this crowdfunding strategy and filled with practi- cal examples. This paper contributes to the literature in different ways: first, it sheds more light on the developing concept of crowdfunding, with an overview of current academic dis...

  4. Advanced Fuels Campaign FY 2011 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Not Listed

    2011-11-01

    One of the major research and development (R&D) areas under the Fuel Cycle Research and Development (FCRD) program is advanced fuels development. The Advanced Fuels Campaign (AFC) has the responsibility to develop advanced fuel technologies for the Department of Energy (DOE) using a science-based approach focusing on developing a microstructural understanding of nuclear fuels and materials. Accomplishments made during fiscal year (FY 20) 2011 are highlighted in this report, which focuses on completed work and results. The process details leading up to the results are not included; however, the technical contact is provided for each section. The order of the accomplishments in this report is consistent with the AFC work breakdown structure (WBS).

  5. Manufactured Doubt: The Campaign Against Nuclear Energy

    Science.gov (United States)

    Rogers, N. L.

    2012-12-01

    Nuclear electricity is a CO2 free technology with a proven track record of large scale commercial deployment. For example, France generates 78% of its electrical power with nuclear plants. France has the lowest pre-tax cost of electricity in Europe at 4.75 eurocents per KWH and France is the world's largest exporter of electricity. There are large world reserves of uranium sufficient for hundreds of years, even without breeder technology. Additionally, thorium, another radioactive mineral is in even more plentiful supply. Although present-day nuclear technology has proven to be safe and reliable, waiting in the wings is new generation technology that promises great improvements in both safety and cost. Yet, there has been a calculated and sophisticated campaign in the later part of the 20th century to create doubt and fear concerning nuclear power. In the United States this campaign has essentially destroyed the nuclear industry. No new plants have been commissioned for decades. Leadership in the nuclear power field has been ceded to other countries. The great paradox is that the very organizations that express great alarm concerning CO2 emissions are the same organizations that led the campaign against nuclear power decades ago. Representatives of these organizations will say privately that they are taking a new look at nuclear power, but no major organization has reversed course and become a supporter of nuclear power. To do so would involve a loss of face and create doubts concerning the credibility of the organization. As recently as 2001 environmentalist lobbyists made great efforts to ensure that no credit could be given for nuclear power under the Kyoto accords and the associated clean development mechanism. They succeeded and nuclear power receives unfavorable treatment under the Kyoto accords even though it is a proven solution for reducing CO2 emissions. The technique used to destroy nuclear energy as a viable alternative in the United States had two

  6. Cost Effective Campaigning in Social Networks

    CERN Document Server

    Kotnis, Bhushan

    2016-01-01

    Campaigners are increasingly using online social networking platforms for promoting products, ideas and information. A popular method of promoting a product or even an idea is incentivizing individuals to evangelize the idea vigorously by providing them with referral rewards in the form of discounts, cash backs, or social recognition. Due to budget constraints on scarce resources such as money and manpower, it may not be possible to provide incentives for the entire population, and hence incentives need to be allocated judiciously to appropriate individuals for ensuring the highest possible outreach size. We aim to do the same by formulating and solving an optimization problem using percolation theory. In particular, we compute the set of individuals that are provided incentives for minimizing the expected cost while ensuring a given outreach size. We also solve the problem of computing the set of individuals to be incentivized for maximizing the outreach size for given cost budget. The optimization problem t...

  7. Campaigning for Organ Donation at Mosques.

    Science.gov (United States)

    Rady, Mohamed Y; Verheijde, Joseph L

    2016-09-01

    There is a trend of recruiting faith leaders at mosques to overcome religious barriers to organ donation, and to increase donor registration among Muslims. Commentators have suggested that Muslims are not given enough information about organ donation in religious sermons or lectures delivered at mosques. Corrective actions have been recommended, such as funding campaigns to promote organ donation, and increasing the availability of organ donation information at mosques. These actions are recommended despite published literature expressing safety concerns (i.e., do no harm) in living and end-of-life organ donation. Living donors require life-long medical follow-up and treatment for complications that can appear years later. Scientific and medical controversies persist regarding the international guidelines for death determination in end-of-life donation. The medical criteria of death lack validation and can harm donors if surgical procurement is performed without general anesthesia and before biological death. In the moral code of Islam, the prevention of harm holds precedence over beneficence. Moral precepts described in the Quran encourage Muslims to be beneficent, but also to seek knowledge prior to making practical decisions. However, the Quran also contains passages that demand honesty and truthfulness when providing information to those who are seeking knowledge. Currently, information is limited to that which encourages donor registration. Campaigning for organ donation to congregations in mosques should adhere to the moral code of complete, rather than selective, disclosure of information. We recommend as a minimal standard the disclosure of risks, uncertainties, and controversies associated with the organ donation process. PMID:26940813

  8. Impact of a Rural Domestic Violence Prevention Campaign.

    Science.gov (United States)

    Gadomski, Anne M.; Tripp, Maria; Wolff, Debra A.; Lewis, Carol; Jenkins, Paul

    2001-01-01

    A 7-month public health information campaign used radio advertising, mass media articles, mailings, and posters to address attitudes and behavioral intentions toward domestic violence in a rural county. The campaign raised public awareness, particularly among men; increased stated intentions to intervene in a neighbor's domestic violence; and…

  9. The Functions of Political Advertising for Campaign Organizations.

    Science.gov (United States)

    Sheinkopf, Kenneth G.; And Others

    One previously untested benefit of political advertising before elections may be that it serves "internal" as well as "external" needs, i.e., it boosts the morale of the campaign staff and provides them with information to persuade voters. This proposition was tested during the 1970 Wisconsin gubernatorial campaign by means of a questionnaire…

  10. Ninth Processing Campaign in the Waste Calcining Facility

    International Nuclear Information System (INIS)

    This report discusses the Ninth (and final) Processing Campaign at the Waste Calcining Facility. Several processing interruptions were experienced during this campaign and the emphasis of this report is on process and equipment performance with operating problems and corrective actions discussed in detail

  11. An Empirical Assessment of the "Above the Influence" Advertising Campaign

    Science.gov (United States)

    Scheier, Lawrence M.; Grenard, Jerry L.; Holtz, Kristen D.

    2011-01-01

    This study evaluated the efficacy of "Above the Influence" (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall…

  12. Mediacampaign: A Multimodal Semantic Analysis System for Advertisement Campaign Detection

    NARCIS (Netherlands)

    Rehatschek, Herwig; Sorschag, Robert; Rettenbacher, Bernhard; Zeiner, Herwig; Nioche, Julien; Jong, de Franciska; Ordelman, Roeland; Leeuwen, van David A.

    2008-01-01

    MediaCampaign's scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project’s main goal is to automate to a large degree the detection and tracking of advertisement

  13. Mediacampaign - A multimodal semantic analysis system for advertisement campaign detection

    NARCIS (Netherlands)

    Rehatschek, H.; Sorschag, R.; Rettenbacher, B.; Zeiner, H.; Nioche, J.; Jong, F. de; Ordelmann, R.; Leeuwen, D. van

    2008-01-01

    MediaCampaign's scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project's main goal is to automate to a large degree the detection and tracking of advertisement

  14. Evaluation of a drowning prevention campaign in King County, Washington

    OpenAIRE

    BENNETT, E; Cummings, P; Quan, L; Lewis, F M

    1999-01-01

    Objectives—A three year drowning prevention campaign focused on increasing the use of life vests among children 1–14 years old. An evaluation was conducted to determine campaign awareness, change in ownership and use of life vests by children, and predictors of life vest use.

  15. Generation Xers Create a Campaign for the Library.

    Science.gov (United States)

    Kelly, Joyce

    1997-01-01

    The American Library Association (ALA) enlisted the help of design students at the University of Illinois/Chicago to produce an advertising campaign for the nation's libraries. The campaign, which took 15 weeks to prepare, resulted in bold, unusual, sometimes ambiguous, and thought-provoking ads. It embodied the relationship between libraries and…

  16. How to Run a Successful School Levy Campaign.

    Science.gov (United States)

    Meyers, Judith K.

    This document describes the public relations strategies employed by the Lakewood (Ohio) City School district to obtain voter support for a school levy. Various aspects of this successful campaign are described, including the formation of administrative committees to oversee campaign activities, steering and citizens' committees, the use of…

  17. Queer & Ally Youth Involvement in the Fair Wisconsin Campaign

    Science.gov (United States)

    Stiegler, Sam

    2008-01-01

    This article discusses the role and experience of queer youth and allies in the Fair Wisconsin campaign that fought against the marriage amendment to that state's constitution. It illustrates how LGBT and ally youth involvement can be incorporated into other organizations. Following an explanation of the campaign, are narratives of two…

  18. 5 CFR 734.411 - Participation in political campaigning; prohibitions.

    Science.gov (United States)

    2010-01-01

    ... under this subpart may not: (a) Take an active part in managing the political campaign of a candidate for partisan political office or a candidate for political party office; (b) Campaign for partisan... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Participation in political...

  19. The Campaign for Nuclear Disarmament in the Eighties

    International Nuclear Information System (INIS)

    The Campaign for Nuclear Disarmament has been studied during the period 1979 to 1987. The study focuses specifically upon national CND, and seeks to fulfill three objectives: to provide an analysis of the internal workings of the Campaign, a discussion of its impact upon the British political system, and to relate these to recent and contemporary theories about social movements. (author)

  20. Status Report on the Development of Research Campaigns

    Energy Technology Data Exchange (ETDEWEB)

    Baer, Donald R.; Baker, Scott E.; Washton, Nancy M.; Linggi, Bryan E.

    2013-06-30

    Research campaigns were conceived as a means to focus EMSL research on specific scientific questions. Campaign will help fulfill the Environmental Molecular Sciences Laboratory (EMSL) strategic vision to develop and integrate, for use by the scientific community, world leading capabilities that transform understanding in the environmental molecular sciences and accelerate discoveries relevant to the Department of Energy’s (DOE’s) missions. Campaigns are multi-institutional multi-disciplinary projects with scope beyond those of normal EMSL user projects. The goal of research campaigns is to have EMSL scientists and users team on the projects in the effort to accelerate progress and increase impact in specific scientific areas by focusing user research, EMSL resources, and expertise in those areas. This report will give a history and update on the progress of those campaigns.

  1. Evaluating the effects of a youth health media campaign.

    Science.gov (United States)

    Beaudoin, Christopher E; Thorson, Esther

    2007-01-01

    This article examines the impact of a socially oriented public health media campaign that aims to influence social indicators among adults as a means to advances in youth health outcomes. Hierarchical regression analyses are conducted on telephone survey data from 18 weekly telephone surveys of adults in Kansas. Media campaign exposure was positively associated with two outcome measures: beliefs about youth development and behaviors toward youth development. In addition, these two outcome measures increased significantly over time, with the dissemination of the campaign's television and newspaper advertisements. Furthermore, these over-time increases were present only among respondents who were exposed to the media campaign. These findings offer support for the campaign's influence on the two social indicators, which would, per other research, be expected to influence improvements in youth health. Findings are discussed in reference to previous research in the areas of public health and mass communication, with implications made for practitioners and researchers. PMID:17710595

  2. High levels of confusion for cholesterol awareness campaigns.

    Science.gov (United States)

    Hall, Danika V

    2008-09-15

    Earlier this year, two industry-sponsored advertising campaigns for cholesterol awareness that target the general public were launched in Australia. These campaigns aimed to alert the public to the risks associated with having high cholesterol and encouraged cholesterol testing for wider groups than those specified by the National Heart Foundation. General practitioners should be aware of the potential for the two campaigns to confuse the general public as to who should be tested, and where. The campaign sponsors (Unilever Australasia and Pfizer) each have the potential to benefit by increased market share for their products, and increased profits. These disease awareness campaigns are examples of what is increasingly being termed "condition branding" by pharmaceutical marketing experts. PMID:18803537

  3. Autonomous Rovers for Polar Science Campaigns

    Science.gov (United States)

    Lever, J. H.; Ray, L. E.; Williams, R. M.; Morlock, A. M.; Burzynski, A. M.

    2012-12-01

    We have developed and deployed two over-snow autonomous rovers able to conduct remote science campaigns on Polar ice sheets. Yeti is an 80-kg, four-wheel-drive (4WD) battery-powered robot with 3 - 4 hr endurance, and Cool Robot is a 60-kg 4WD solar-powered robot with unlimited endurance during Polar summers. Both robots navigate using GPS waypoint-following to execute pre-planned courses autonomously, and they can each carry or tow 20 - 160 kg instrument payloads over typically firm Polar snowfields. In 2008 - 12, we deployed Yeti to conduct autonomous ground-penetrating radar (GPR) surveys to detect hidden crevasses to help establish safe routes for overland resupply of research stations at South Pole, Antarctica, and Summit, Greenland. We also deployed Yeti with GPR at South Pole in 2011 to identify the locations of potentially hazardous buried buildings from the original 1950's-era station. Autonomous surveys remove personnel from safety risks posed during manual GPR surveys by undetected crevasses or buried buildings. Furthermore, autonomous surveys can yield higher quality and more comprehensive data than manual ones: Yeti's low ground pressure (20 kPa) allows it to cross thinly bridged crevasses or other voids without interrupting a survey, and well-defined survey grids allow repeated detection of buried voids to improve detection reliability and map their extent. To improve survey efficiency, we have automated the mapping of detected hazards, currently identified via post-survey manual review of the GPR data. Additionally, we are developing machine-learning algorithms to detect crevasses autonomously in real time, with reliability potentially higher than manual real-time detection. These algorithms will enable the rover to relay crevasse locations to a base station for near real-time mapping and decision-making. We deployed Cool Robot at Summit Station in 2005 to verify its mobility and power budget over Polar snowfields. Using solar power, this zero

  4. The Stages and Functions of Communication in Ballot Issue Campaigns: A Case Study of the Kansas Campaign for Liquor by the Drink.

    Science.gov (United States)

    Prentice, Diana B.; Carlin, John

    Arguing that state and local political issue campaigns warrant increased attention from communication scholars, this paper presents a rationale for analysis of issue campaigns, develops a framework for organizing and analyzing such campaigns, and applies the framework to an analysis of the 1986 campaign for the sale of liquor "by the drink" (no…

  5. International nuclear public acceptance - campaigns and strategies

    International Nuclear Information System (INIS)

    As we approach the 21st Century, society's values and expectations are changing throughout the world. This change is particularly rapid in the Pacific Basin where industrialisation and economic growth is acting as the catalyst for change in every area of society. Rapid global communications, single issue pressure groups and an expectation by the general public and other stakeholders to be consulted and involved in every stage of corporate decision-making, place increased pressures upon the world's corporate structures. This paper will analyse the changes currently taking place and look forward into the next century. The author will then examine the possible impact of these societal changes upon the global nuclear industry and propose ways in which the industry can respond to these changes before they negatively impact the business. He will examine the role of nuclear power in a changing world, its relationship with its various stakeholders, and suggest ways in which the industry can gain the initiative in its communications programmes of the future. In doing this he will draw upon examples of communication campaigns from both the nuclear and other industries. (author)

  6. Recall campaign for gas bottles and banks

    CERN Multimedia

    2015-01-01

    The previous contract with gas supplier Carbagas ended on 31 March 2015. Gas bottles and banks are not a property of CERN. According to the contract terms, they can remain on CERN sites without any extra costs until 30 September 2015.    If you are using Carbagas containers (bottles and/or banks) for gas purchased between 1 April 2010 and 31 March 2015, multiple options exist: Return them to the closest gas point. Purchase them on the following basis:     Rent them on the following basis: 12 CHF/month for bottles, 144 CHF/month for banks. The recall campaign has been going on for several months already: we would like to thank everyone who has already replied to it. If you haven’t answered yet, there is still time. If you know of unused or abandoned Carbagas containers, please don’t hesitate to contact us. Thank you i...

  7. The Norwegian information campaign on radon

    International Nuclear Information System (INIS)

    The responsibility for providing an overview of 'all factors in the environment which are or may be having a direct or indirect influence on the health - -' rests with the municipal health authorities. In order to enable the municipal staff throughout Norway to accomplish local radon surveys, an information campaign on radon, including printed information material and training courses, was carried out in 1998-99, primarily directed towards municipal civil servants. The two-day training courses comprised of lectures and a compendium covering basic knowledge on ionizing radiation, sources of radon, measurement techniques, health risk, prophylactic and remedial measures, design and accomplishment of survey projects, and information strategy. The printed information material includes booklets providing general information on radon (health risks, measurements, and mitigation), methods for measuring radon in indoor air and construction sites, action levels, and design of municipal radon surveys. Two posters have been issued, one mainly intended for public offices and waiting rooms to motivate the public for radon measurements, the other one intended for municipal personnel and governmental offices, the latter also issued as a collection of fact sheets intended for schools etc. the booklets are displayed on the Internet (www.nrpa.no). The site also contains links to further information on mitigation techniques and economic support to remedial measures. (au)

  8. Advanced Fuels Campaign FY 2010 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Lori Braase

    2010-12-01

    The Fuel Cycle Research and Development (FCRD) Advanced Fuels Campaign (AFC) Accomplishment Report documents the high-level research and development results achieved in fiscal year 2010. The AFC program has been given responsibility to develop advanced fuel technologies for the Department of Energy (DOE) using a science-based approach focusing on developing a microstructural understanding of nuclear fuels and materials. The science-based approach combines theory, experiments, and multi-scale modeling and simulation aimed at a fundamental understanding of the fuel fabrication processes and fuel and clad performance under irradiation. The scope of the AFC includes evaluation and development of multiple fuel forms to support the three fuel cycle options described in the Sustainable Fuel Cycle Implementation Plan4: Once-Through Cycle, Modified-Open Cycle, and Continuous Recycle. The word “fuel” is used generically to include fuels, targets, and their associated cladding materials. This document includes a brief overview of the management and integration activities; but is primarily focused on the technical accomplishments for FY-10. Each technical section provides a high level overview of the activity, results, technical points of contact, and applicable references.

  9. Eco-Schools campaign. The European projects

    International Nuclear Information System (INIS)

    The Foundation for Environmental Education in Europe (FEEE) was established in 1981; since then it was been actively promoting and delivering education through a series of successful internationals programmes launched in 21 different European nations. The Eco-School Campaign aims to raise students' awareness of environment issues through classroom study, and provide an integrated system for environmental management of schools based on EMAS (with waste, water and energy management as priority areas). As a process of facilitating sustainable developpement at a local level, pupils are encouraged to take an active role in mental impact of the schools. The Eco-Schools Green Flag, awarded to schools with high achievement in their Programme, is a recognised and respected eco-label for environmental education and performance. In Italy the National Eco-Schools operator was asked to set up a ten-schools pilot programme in the region Friuli Venezia Giulia: these are very first national schools that are likely to become 'Eco-Schools'

  10. Cost effective campaigning in social networks

    Science.gov (United States)

    Kotnis, Bhushan; Kuri, Joy

    2016-05-01

    Campaigners are increasingly using online social networking platforms for promoting products, ideas and information. A popular method of promoting a product or even an idea is incentivizing individuals to evangelize the idea vigorously by providing them with referral rewards in the form of discounts, cash backs, or social recognition. Due to budget constraints on scarce resources such as money and manpower, it may not be possible to provide incentives for the entire population, and hence incentives need to be allocated judiciously to appropriate individuals for ensuring the highest possible outreach size. We aim to do the same by formulating and solving an optimization problem using percolation theory. In particular, we compute the set of individuals that are provided incentives for minimizing the expected cost while ensuring a given outreach size. We also solve the problem of computing the set of individuals to be incentivized for maximizing the outreach size for given cost budget. The optimization problem turns out to be non trivial; it involves quantities that need to be computed by numerically solving a fixed point equation. Our primary contribution is, that for a fairly general cost structure, we show that the optimization problems can be solved by solving a simple linear program. We believe that our approach of using percolation theory to formulate an optimization problem is the first of its kind.

  11. 2013 Bike safety campaign: outcome and feedback

    CERN Multimedia

    HSE Unit

    2013-01-01

    From 3 to 17 June, the HSE Unit, in collaboration with the Reception and Access Control Service, led a campaign targeting CERN cyclists.   Photo: Laëtitia Wohlgemuth. In exchange for vouchers distributed by the security guards, 195 persons received a helmet and a reflective vest as well as documents on safety issues (ex: how to adjust one’s safety helmet properly; how to avoid blind spots; what is the required equipment for bikes and bike users, etc.). These persons also took part in a survey that contained questions on their cycling habits and level of knowledge on bike safety issues. It appeared that, for instance, 43% of the participants were aware that wearing a reflective vest is mandatory whenever visibility is poor (in France). 95% gave particular attention to the need to protect their heads (by assuming that wearing a helmet is either “mandatory” or “highly recommended”). The HSE Unit provided the participants with further i...

  12. A campaign strategy for your career.

    Science.gov (United States)

    Clark, Dorie

    2012-11-01

    Organizations are inherently political, and pretending they're not is just plain impractical. But strategizing like a politician to advance your career doesn't have to mean compromising your integrity. You can craft a campaign plan that actually gets results without making you feel soiled. So argues Clark, who has worked with top-tier politicians and business executives as they strive to achieve their goals. She recommends that in business, as in politics, aspiring leaders choose their career milestones from the get-go and plan precisely what reaching each one will demand. That means taking inventory of the skills you'll need to acquire and figuring out exactly where and how you'll develop them. The best career planners work backward on the calendar: They start with the end points and carefully mark, in reverse, all the steps along the way. Then they set out on the course, identifying influential people whose favor they need to win and getting specific about how to garner it. They use power maps to home in on the most influential individuals and groups, and they aren't shy about courting votes. "Being political" still sounds negative to many people in business, but learning how to play the game doesn't have to be a Machiavellian endeavor. Indeed, harming people in the process won't help you at all, but if you eschew the political process altogether, you'll only harm yourself. PMID:23156001

  13. The challenge of the virginity campaigns.

    Science.gov (United States)

    Watts, R

    1999-01-01

    In many societies, virginity is prized and achieved far more frequently by women than by men. From the early days of the AIDS pandemic, religious bodies have demanded that young people abstain from sex until marriage. The rapid spread of HIV, however, clearly indicates that these calls have gone unheeded. Apparently non-affiliated with mainstream churches and mosques, a grassroots campaign for virginity has been growing in the Durban area, centered around schools and involving virginity testing and the issuance of certificates of virginity. The testing of girls generally involves examination of the vagina by a teacher while the girl lies on the ground. A virginity test for boys involves looking for lines at the back of the knees, inspecting the foreskin (which should be hard), and testing whether boys can urinate over a wire suspended 1 m above the ground. Testing occurs in a public, ceremonial setting, with certificates subsequently awarded to virgins by the All Africa Cultural Organization. While there is unanimous accord in the medical community that it is impossible to test exclusively for virginity, these tests could help reduce the incidence of casual sex among teenagers if they believe the examinations are valid. The tradition of virginity, the teaching of non-penetrative sex practices, and the responsibilities of churches are briefly discussed. These virginity tests should be taken seriously until they can be made more effective, and the teachers involved could be co-opted into local AIDS organizations. PMID:12294476

  14. What matters most in advertising campaigns? The relative effect of media expenditure and message content strategy

    NARCIS (Netherlands)

    B. van den Putte

    2009-01-01

    Three main factors determine the effect of advertising campaigns: message content strategy, advertising expenditure and previous consumer behaviour. This study investigates the relative strength of each of these influences. Four possible campaign targets are taken into account: campaign recall, camp

  15. The National Ignition Campaign (NIC) 'Blue Team/Red Team' Simulated Campaigns (Sim-Cams)

    International Nuclear Information System (INIS)

    The Point design Target of the National Ignition Campaign (NIC) has specifications and tolerances that have been set using a multi variable sensitivity study (MVSS). The sub component interactions and sensitivities that feed the MVSS have been calculated using sophisticated target physics radiation hydro-codes. However, it is cannot be guaranteed that the point design configuration has been specified with enough precision for ignition to occur without first correcting for possible off-sets due to physics uncertainties in the data models used in these studies. For this reason the NIC includes a series of tuning experiments, which have been designed and sequenced to systematically remove potential off-sets in specified target and laser parameters as efficiently and effectively as possible. In order to test the tuning techniques and logic the NIC has been executing Simulated Campaigns (Sim-Cam's). In the Sim-Cam's are a Blue Team and a Red Team. The Blue Team conducts the experiments, making shot-to-shot decisions on how to adjust the laser pulse or target parameters, based on 'experimental' data provided by the Red Team who simulate the laser, target and diagnostics performance. To capture a plausible off-set between nature and models the Red Team construct a new virtual reality by adjusting the physics data and models, keeping the changes within their best estimate of uncertainties. The Red Team also include much of the shot-to-shot variability due to small laser and target variations that can be expected in NIF experiments, as well as diagnostic noise. The details of all of this are kept hidden from the Blue Team. The Sim-Cam's also serve to test and improve the infrastructure and processes for executing the NIF experiments. The role of the Simulated Campaigns in preparing for the NIC experimental plan will be described, and some of the results discussed.

  16. Ionospheric measurements during the CRISTA/MAHRSI campaign: their implications and comparison with previous campaigns

    Directory of Open Access Journals (Sweden)

    J. Laštovicka

    Full Text Available The CRISTA/MAHRSI experiment on board a space shuttle was accompanied by a broad campaign of rocket, balloon and ground-based measurements. Supporting lower ionospheric ground-based measurements were run in Europe and Eastern Asia between 1 October-30 November, 1994. Results of comparisons with long ionospheric data series together with short-term comparisons inside the interval October-November, 1994, showed that the upper middle atmosphere 
    (h = 80-100 km at middle latitudes of the Northern Hemisphere in the interval of the CRISTA/MAHRSI experiment (4-12 November, 1994 was very close to its expected climatological state. In other words, the average results of the experiment can be used as climatological data, at least for the given area/altitudes. The role of solar/geomagnetic and "meteorological" control of the lower ionosphere is investigated and compared with the results of MAP/WINE, MAC/SINE and DYANA campaigns. The effects of both solar/geomagnetic and global meteorological factors on the lower ionosphere are found to be weak during autumn 1994 compared to those in MAP/WINE and DYANA winters, and they are even slightly weaker than those in MAP/SINE summer. The comparison of the four campaigns suggests the following overall pattern: in winter the lower ionosphere at northern middle latitudes appears to be fairly well "meteorologically" controlled with a very weak solar influence. In summer, solar influence is somewhat stronger and dominates the weak "meteorological" influence, but the overall solar/meteorological control is weaker than in winter. In autumn we find the weakest overall solar/meteorological control, local effects evidently dominate.

    Key words. Ionosphere (ionosphere · atmosphere interactions; mid-latitude ionosphere

  17. Dropping the Ax: Illegal Firings During Union Election Campaigns

    OpenAIRE

    John Schmitt; Ben Zipperer

    2007-01-01

    This report finds a steep rise in illegal firings of pro-union workers in the 2000s relative to the last half of the 1990s. It uses published data from the National Labor Relations Board (NLRB) to update an index of the probability that a pro-union worker will be fired in the course of a union election campaign. By 2005, pro-union workers involved in union election campaigns faced about a 1.8 percent chance of being illegally fired during the course of the campaign. If we assume that employer...

  18. Some Accounting Aspects regarding the Elections Campaigns in Romania

    Directory of Open Access Journals (Sweden)

    Riana Iren Radu

    2016-07-01

    Full Text Available The objective of this paper is to present the legal framework for financing the election campaigns in Romania and in the world. There are different systems of campaign finance across the world. Some of these systems rely mainly on private funds, some are based mainly on public funds, but most systems are a combination of both. In all cases a certain degree of limitations on contributions and expenditures are a standard characteristic of the campaign finance system. Limitations on contributions can be means to reduce the corruption and limitations on expenditures may be imposed to guarantee egalitarianism among the various political forces.

  19. Preparing for SMOS: Sea Salinity Campaigns and Results

    DEFF Research Database (Denmark)

    Søbjærg, Sten Schmidl; Balling, Jan E.; Kristensen, Steen Savstrup;

    2006-01-01

    Mapping of sea surface salinity, based on L-band radiometric measurements, is presently investigated as a preparation for space missions. Special concern is on correction for effects caused by the sea surface roughness, and this paper will address two campaigns, LOSAC and CoSMOS, with the aim of...... investigating these effects. Conclusions from LOSAC are presented, and open issues to be investigated during the presently ongoing CoSMOS campaign are outlined. Finally, the installation and campaign plan for CoSMOS are presented....

  20. The VERB campaign: applying a branding strategy in public health.

    Science.gov (United States)

    Asbury, Lori D; Wong, Faye L; Price, Simani M; Nolin, Mary Jo

    2008-06-01

    A branding strategy was an integral component of the VERB Youth Media Campaign. Branding has a long history in commercial marketing, and recently it has also been applied to public health campaigns. This article describes the process that the CDC undertook to develop a physical activity brand that would resonate with children aged 9-13 years (tweens), to launch an unknown brand nationally, to build the brand's equity, and to protect and maintain the brand's integrity. Considerations for branding other public health campaigns are also discussed. PMID:18471598

  1. Conceptual Design - Polar Drive Ignition Campaign

    International Nuclear Information System (INIS)

    to be defined. In all cases, the facility modifications represent functional changes to existing systems or capabilities. The bulk of the scope yet to be identified is associated with the DPR's and MultiFM beam smoothing. Detailed development plans for these two subsystems are provided in Appendices H and I; additional discussion of subsystem requirements based on the physics of PD ignition is given in Section 3. Accordingly, LLE will work closely with LLNL to develop detailed conceptual designs for the PD-specific facility modifications, including assessments of the operational impact of implementation (e.g., changing optics for direct rather than indirect-drive illumination and swapping from a hohlraum-based ITIC to one that supports PD). Furthermore, the experimental implementation plan represents the current best understanding of the experimental campaigns required to achieve PD ignition. This plan will evolve based on the lessons learned from the National Ignition Campaign (NIC) and ongoing indirect-drive ignition experiments. The plan does not take the operational realities of the PD configuration into account; configuration planning for the proposed PD experiments is beyond the scope of this document.

  2. Conceptual Design - Polar Drive Ignition Campaign

    Energy Technology Data Exchange (ETDEWEB)

    Hansen, R

    2012-04-05

    Review (CDR) remain to be defined. In all cases, the facility modifications represent functional changes to existing systems or capabilities. The bulk of the scope yet to be identified is associated with the DPR's and MultiFM beam smoothing. Detailed development plans for these two subsystems are provided in Appendices H and I; additional discussion of subsystem requirements based on the physics of PD ignition is given in Section 3. Accordingly, LLE will work closely with LLNL to develop detailed conceptual designs for the PD-specific facility modifications, including assessments of the operational impact of implementation (e.g., changing optics for direct rather than indirect-drive illumination and swapping from a hohlraum-based ITIC to one that supports PD). Furthermore, the experimental implementation plan represents the current best understanding of the experimental campaigns required to achieve PD ignition. This plan will evolve based on the lessons learned from the National Ignition Campaign (NIC) and ongoing indirect-drive ignition experiments. The plan does not take the operational realities of the PD configuration into account; configuration planning for the proposed PD experiments is beyond the scope of this document.

  3. Manus Water Isotope Investigation Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Conroy, Jessica L [University of Illinois, Urbana-Champaign; Cobb, Kim M [Georgia Institute of Technology; Noone, David [University of Colorado, Boulder

    2016-03-01

    The objective of this field campaign was to investigate climatic controls on the stable isotopic composition of water vapor, precipitation, and seawater in the western tropical Pacific. Simultaneous measurements of the stable isotopic composition of vapor and precipitation from April 28 to May 8, 2013, at the Manus Tropical Western Pacific Atmospheric Radiation Measurement site, provided several key insights into the nature of the climate signal archived in precipitation and vapor isotope ratios. We observed a large shift from lower to higher isotopic values in vapor and precipitation because of the passage of a mesoscale convective system west of the site and a transition from a regional stormy period into a more quiescent period. During the quiescent period, the stable isotopic composition of vapor and precipitation indicated the predominance of oceanic evaporation in determining the isotopic composition of boundary-layer vapor and local precipitation. There was not a consistent relationship between intra-event precipitation amount at the site and the stable isotopic composition of precipitation, thus challenging simplified assumptions about the isotopic “amount effect” in the tropics on the time scale of individual storms. However, some storms did show an amount effect, and deuterium excess values in precipitation had a significant relationship with several meteorological variables, including precipitation, temperature, relative humidity, and cloud base height across all measured storms. The direction of these relationships points to condensation controls on precipitation deuterium excess values on intra-event time scales. The relationship between simultaneous measurements of vapor and precipitation isotope ratios during precipitation events indicates the ratio of precipitation-to-vapor isotope ratios can diagnose precipitation originating from a vapor source unique from boundary-layer vapor and rain re-evaporation.

  4. An overview of the HIBISCUS campaign

    Directory of Open Access Journals (Sweden)

    J.-P. Pommereau

    2007-02-01

    Full Text Available HIBISCUS was a field campaign for investigating the impact of deep convection on the Tropical Tropopause Layer (TTL and the Lower Stratosphere, which took place during the Southern Hemisphere summer in February–March 2004 in the State of São Paulo, Brazil. Its objective was to provide a set of new observational data on meteorology, tracers of horizontal and vertical transport, water vapour, clouds, and chemistry in the tropical UT/LS from balloon observations at local scale over a land convective area, as well as at global scale using circumnavigating long-duration balloons. Overall, the composition of the TTL, the region between 14 and 19 km of intermediate lapse rate between the almost adiabatic upper troposphere and the stable stratosphere, appears highly variable. Tracers and ozone measurements performed at both the local and the global scale indicate a strong quasi-horizontal isentropic exchange with the lowermost mid-latitude stratosphere suggesting that the barrier associated to the tropical jet is highly permeable at these levels in summer. But the project also provides clear indications of strong episodic updraught of cold air, short-lived tracers, low ozone, humidity and ice particles across the lapse rate tropopause at about 15 km, up to 18 or 19 km at 420–440 K potential levels in the lower stratosphere, suggesting that, in contrast to oceanic convection penetrating little the stratosphere, fast daytime developing land convective systems could be a major mechanism in the troposphere-stratosphere exchange at the global scale.

    The present overview is meant to provide the background of the project, as well as overall information on the instrumental tools available, on the way they have been used within the highly convective context of the South Atlantic Convergence Zone, and a brief summary of the results, which will be detailed in several other papers of this special issue.

  5. The Australian national binge drinking campaign: campaign recognition among young people at a music festival who report risky drinking

    Directory of Open Access Journals (Sweden)

    Sacks-Davis Rachel

    2011-06-01

    Full Text Available Abstract Background The Australian Government launched a mass media campaign in 2009 to raise awareness of the harms and costs associated risky drinking among young Australians. The aim of this study was to assess if young people attending a music festival who report frequent risky single occasions of drinking (RSOD recognise the key message of the campaign, "Binge drinking can lead to injuries and regrets", compared to young people who report less frequent RSOD. Methods A cross-sectional behavioural survey of young people (aged 16-29 years attending a music festival in Melbourne, Australia, was conducted in January 2009. We collected basic demographics, information on alcohol and other drug use and sexual health and behaviour during the previous 12 months, and measured recognition of the Australian National Binge Drinking Campaign key message. We calculated the odds of recognition of the key slogan of the Australian National Binge Drinking Campaign among participants who reported frequent RSOD (defined as reported weekly or more frequent RSOD during the previous 12 months compared to participants who reported less frequent RSOD. Results Overall, three-quarters (74.7% of 1072 participants included in this analysis recognised the campaign message. In the adjusted analysis, those reporting frequent RSOD had significantly lower odds of recognising the campaign message compared to those not reporting frequent RSOD (OR 0.7, 95% CI 0.5-0.9, whilst females had significantly greater odds of recognising the campaign message compared to males (OR 1.8, 95% CI 1.4-2.1. Conclusions Whilst a high proportion of the target group recognised the campaign, our analysis suggests that participants that reported frequent RSOD - and thus the most important group to target - had statistically significantly lower odds of recognising the campaign message.

  6. Evaluation tool for road safety campaigns – a short overview

    Directory of Open Access Journals (Sweden)

    Marko Divjak

    2011-04-01

    Full Text Available The aim of this paper is to introduce the Evaluation tool for road safety campaigns which is one of the most important results of the CAST project. Recommendations and guidelines of the Evaluation tool are based on the fact that certain attributes (the scope of a campaign, the target group(s, the goals and the activities of a campaign of a campaign have a detrimental effect upon designing evaluation, which means choosing suitable measurement variables, data collection methods/techniques and research designs. Recommendations and guidelines about various options for evaluation are given for each of the four attributes separately. The Evaluation tool guides evaluator through the process by emphasizing the approaches that appear most useful in a given context together with the main strengths and weaknesses.

  7. University's marketing campaign receives Virginia Public Relations awards

    OpenAIRE

    Owczarski, Mark

    2009-01-01

    The Richmond chapter of the Public Relations Society of America (PRSA) honored Virginia Tech's "This is the Future" campaign with a bronze medallion for its microsite and a silver certificate of merit for reputation and brand management.

  8. Zambia Communications Support for Health Safe Love Campaign Outcome Evaluation

    Data.gov (United States)

    US Agency for International Development — The Safe Love campaign was a three-year comprehensive HIV prevention behavior change and communication (BCC) initiative implemented between June 2011 and June 2014....

  9. Consumer Perceptions of Education-Based Corporate Social Responsibility Campaigns

    OpenAIRE

    Ahmet Uyar; Berrin Onaran,; Ali Avan

    2013-01-01

    The main purpose of this study is to evaluate education supported corporate social responsibility campaigns from customers’ point of view. Within this scope, corporate social responsibility notion has been explained and especially education based social responsibility campaigns have been evaluated. The population of the study was constituted from the undergraduate students which study in Afyon Kocatepe University. The survey implementation was conducted through 451 participants, which is abov...

  10. Setting up measuring campaigns for integrated wastewater modelling

    DEFF Research Database (Denmark)

    Vanrolleghem, P.A.; Schilling, W.; Rauch, Wolfgang; Krebs, P.; Aalderink, H.

    1999-01-01

    recommendations have been formulated for design of measuring campaigns. The inclusion of iteration in the overall planning of measuring campaigns is advised and the use of preliminary sensitivity analysis is shown to allow maximisation of information retrieval from experimental efforts. Case studies covering...... problems related to suspended solids, specific contaminants, hygienic hazards and total pollutant loss illustrate the recommendations presented. (C) 1999 IAWQ Published by Elsevier Science Ltd. All rights reserved....

  11. Changing regional images; are regional marketing campaigns successful?

    OpenAIRE

    Wilhelm J. Meester; Pellenbarg, Pieter H.

    2001-01-01

    An important element in the urban and regional development strategy of many local and regional governments is geographical marketing. The process of geographical marketing combines promotional, spatial and organisational activities, and can be aimed at various groups. In 1989 a marketing campaign was started by the province of Groningen, in the northern part of the Netherlands. This campaign, which is still being carried on, has used various means of communication: advertisements in newspaper...

  12. Purex process operation and performance, 1970 Thoria Campaign

    International Nuclear Information System (INIS)

    The Hanford Purex Plant fulfilled a 1970 commitment to the Atomic Energy Commission to produce 360 kilograms of high purity 233U as uranyl nitrate solution. Overall plant performance during both 1970 and 1966 confirmed the suitability of Purex for processing thorium on a campaign basis. The 1970 processing campaign, including flushing operations, is discussed with particular emphasis on problem areas. Background information on the process and equipment used is also presented. The organizations and their designations described are those existing in 1970

  13. Crowdfunding Campaigns Help Researchers Launch Projects and Generate Outreach.

    Science.gov (United States)

    Dahlhausen, Katherine; Krebs, Bethany L; Watters, Jason V; Ganz, Holly H

    2016-03-01

    Organizers of participatory research (citizen science) projects can generate funds and outreach through crowdfunding. Here we provide insights from three successful science crowdfunding campaigns recently completed on Indiegogo, Experiment, and Kickstarter. Choosing a crowdfunding platform that fits the project is just the beginning; a successful campaign reflects its content, management, and marketing, and some researchers may need to acquire new skills. In addition, the growing trend of crowdfunding for science reinforces the importance of academic engagement with social media. PMID:27047586

  14. Crowdfunding Campaigns Help Researchers Launch Projects and Generate Outreach

    OpenAIRE

    Katherine Dahlhausen; Krebs, Bethany L.; Watters, Jason V.; Ganz, Holly H.

    2015-01-01

    Organizers of participatory research (citizen science) projects can generate funds and outreach through crowdfunding. Here we provide insights from three successful science crowdfunding campaigns recently completed on Indiegogo, Experiment, and Kickstarter. Choosing a crowdfunding platform that fits the project is just the beginning; a successful campaign reflects its content, management, and marketing, and some researchers may need to acquire new skills. In addition, the growing trend of cro...

  15. Crowdfunding Campaigns Help Researchers Launch Projects and Generate Outreach

    Directory of Open Access Journals (Sweden)

    Katherine Dahlhausen

    2015-11-01

    Full Text Available Organizers of participatory research (citizen science projects can generate funds and outreach through crowdfunding. Here we provide insights from three successful science crowdfunding campaigns recently completed on Indiegogo, Experiment, and Kickstarter. Choosing a crowdfunding platform that fits the project is just the beginning; a successful campaign reflects its content, management, and marketing, and some researchers may need to acquire new skills. In addition, the growing trend of crowdfunding for science reinforces the importance of academic engagement with social media.

  16. The role of authenticity in electoral social media campaigns

    OpenAIRE

    Grow, Gabrielle; Ward, Janelle

    2013-01-01

    textabstractAuthenticity is a popular buzzword in electoral politics: Electoral candidates and politicians are expected to be authentic in their public interactions. Since 2008, campaigning via social media has become an integral part of elections in the United States, and continues to gain importance. In such an environment, this paper presents research into the role of authenticity in electoral social media campaigns. Using Gilpin, et al.'s (2010) definition of authenticity as the theoretic...

  17. Monitoring the exposure of "America Responds to AIDS" PSA campaign.

    OpenAIRE

    Gentry, E M; Jorgensen, C M

    1991-01-01

    The "America Responds to AIDS" campaign is the focal point of an integrated mass communications system for AIDS education and information dissemination developed by the National AIDS Information and Education Program of the Centers for Disease Control. Television and radio public service announcements are an integral part of the campaign. One measure of their success is the extent to which they are aired on both national and local levels. Since 1987, the total dollar value for air time donate...

  18. Analysis of snow bidirectional reflectance from ARCTAS spring-2008 campaign

    OpenAIRE

    A. Lyapustin; C. K. Gatebe; R. Kahn; R. Brandt; J. Redemann; P. Russell; M. D. King; PEDERSEN, C.A.; S. Gerland; R. Poudyal; A. Marshak; Wang, Y.; Schaaf, C; Hall, D.; A. Kokhanovsky

    2009-01-01

    The spring 2008 Arctic Research of the Composition of the Troposphere from Aircraft and Satellites (ARCTAS) experiment was one of major intensive field campaigns of the International Polar Year aimed at detailed characterization of atmospheric physical and chemical processes in the Arctic region. A part of this campaign was a unique snow bidirectional reflectance experiment on the NASA P-3B aircraft conducted on 7 and 15 April by the Cloud Absorption Radiometer (CAR) jointly with airborne Ame...

  19. Mass-media publicity campaign on driving while intoxicated.

    OpenAIRE

    Wesemann, P.

    1986-01-01

    Mass media publicity campaigns against driving while intoxicated have been conducted in the netherlands for a number of years. A new, more aggressive approach was introduced in 1984 with the slogan "alcohol ..... all too easily a crime". Goals of this campaign were (1) internationalization of the legal norm (0.5 promille) (2) increased social control and (3) increased knowledge on sanctions and sobering remedies. An evaluation was conducted with the main objective to determine whether or not ...

  20. The role of authenticity in electoral social media campaigns

    OpenAIRE

    Grow, Gabrielle; Ward, Janelle

    2013-01-01

    Authenticity is a popular buzzword in electoral politics: Electoral candidates and politicians are expected to be authentic in their public interactions. Since 2008, campaigning via social media has become an integral part of elections in the United States, and continues to gain importance. In such an environment, this paper presents research into the role of authenticity in social media electoral campaigns. Using Gilpin, et al.’s (2010) definition of authenticity as the theoretical bas...

  1. GLOBE Aerosol Field Campaign - U.S. Pilot Study 2016

    Science.gov (United States)

    Pippin, Margaret; Marentette, Christina; Bujosa, Robert; Taylor, Jessica; Lewis, Preston

    2016-01-01

    During the spring of 2016, from April 4 - May 27, sixteen GLOBE schools participated in the GLOBE Aerosol Field Campaign - U.S. Pilot Study. Thirteen teachers from these schools had previously participated in the NASA LEARN program (Long-term Experience in Authentic Research with NASA) where they were GLOBE trained in Atmosphere protocols, and engaged in 1-3 years of research under the mentorship of NASA scientists. Each school was loaned two aerosol instruments for the Campaign duration, either 2 GLOBE sun photometers, 2 Calitoo sun photometers, or 1 of each. This allowed for students to make measurements side-by-side and in the case of the Calitoos, to compare AOT results immediately with each other for better consistency in data collection. Additionally, as part of the Field Campaign evaluation, multiple instruments allow for an assessment of the ease of use of each instrument for grade level of students, whether in middle school or high school. Before the Campaign, all GLOBE and Calitoo instruments were 'checked out' against an AERONET, then checked again upon return after the Campaign. By examining all data, before, during and after the Campaign, this gives an indication of instrument performance and proficiency obtained by the students. Support was provided to each teacher and their students at the level requested, via email, phone or video conferencing.

  2. Do anti-smoking media campaigns help smokers quit?

    Science.gov (United States)

    Popham, W J; Potter, L D; Bal, D G; Johnson, M D; Duerr, J M; Quinn, V

    1993-01-01

    As part of an evaluation of the 1990-91 anti-tobacco media campaign carried out by the California Department of Health Services, a study was conducted among 417 regular smokers who had quit during the period of the media campaign. In brief telephone interviews, all respondents identified up to three events or experiences that had influenced them to quit. In response to uncued questions, 6.7 percent of those interviewed indicated that they had been influenced to quit by an advertisement they had seen or heard on radio, television, or billboards. In response to direct questions about the media campaign, 34.3 percent of the respondents indicated that the media campaign's advertisement had played a part in their decision to quit. Applying the 6.7 percentage to the number of Californians who quit smoking in 1990-91, it can be estimated that for 33,000 former smokers, the anti-tobacco media advertisements were an important stimulus in their quit decision. Multiplying the 34.3 percent by the number of former California smokers who quit in 1990-91, the estimate of former smokers for whom the media campaign's advertisements played at least some part in their decision to quit rises to 173,000 persons. While causal attributions from such investigations should be made with caution, the evidence suggests that the 1990-91 campaign did influence substantial number of smokers in California to quit. PMID:8341788

  3. On the impact of Twitter-based health campaigns: a cross-country analysis of movember

    NARCIS (Netherlands)

    Dwi Prasetyo, N.; Hauff, C.; Nguyen, Dong-Phuong; van den Broek, T.; Hiemstra, D.

    2015-01-01

    Health campaigns that aim to raise awareness and subsequently raise funds for research and treatment are commonplace. While many local campaigns exist, very few attract the attention of a global audience. One of those global campaigns is Movember, an annual campaign during the month of November, tha

  4. The Christian Schools Campaign: What Were Its Long-Term Consequences?

    Science.gov (United States)

    Baker, Sylvia

    2009-01-01

    This article looks at the long-term consequences of a political campaign that was influential in Britain between 1988 and 1992, the Christian Schools Campaign. The campaign was a response to the need for funding of a group of small independent Christian schools. The article brings up to date the direct outcomes of the campaign in two areas. The…

  5. EMECC campaign at TRILLO: results and comparison with French feedback

    International Nuclear Information System (INIS)

    The reduction of collective dose is an important objective for all nuclear plant operators. One of the support for studying the impact of design and operation parameters is the measurement campaigns of contamination in PWRs. EDF performs consequently gamma spectrometry measurements with CEA and his EMECC system, with more than 300 campaigns in EDF plants and also some campaigns in collaboration with other operators. Commissioned in 1988, the only unit of the nuclear power plant of TRILLO, located in Spain, is a 3-loop PWR of 1066 MWe designed by KWU-Siemens. TRILLO-1, equipped with alloy 800 tubed steam generators, is characterized by a low dosimetry. In order to compare the contamination level of TRILLO-1 to that of French PWRs, an EMECC campaign was performed within the framework of a contract between EDF and the CEA, and with the agreement of CNAT/TRILLO and the support of the CSN (Consejo de Seguridad Nuclear). This campaign took place during the refueling shutdown at the end of cycle 21 from 9 to 16 February 2009. A previous EMECC campaign was performed in 1992 during the refueling shutdown of cycle 4. At the first time, this paper will present the main conclusions of this EMECC campaign: deposited activities measured on legs walls and steam generator tubes walls; and, dose rates measurements. The evolution of the contamination since cycle 4 will be also analyzed. Furthermore, a comparison with the French unit St-LAURENT B1 will be achieved in order to better understand the origin of the differences (source term or outage management) and to improve good operational practices in the future. (author)

  6. 242-A Campaign 94-1 post run document

    International Nuclear Information System (INIS)

    The purpose of this post-run document is to summarize the results of 242-A Evaporator Campaign 94-1 as required. Campaign 94-1 represents the first Evaporator operation since 1989, following completion of the B-534 upgrades and Liquid Effluent Retention Facility (LERF) construction. The purpose of Campaign 94-1 was to concentrate dilute waste from TK-102-AW, TK-106-AW, and TK-103-AP. From an available 2.87 million gallon feedstock of dilute waste contained in 102-AW, 106-AW and 103-AP, an overall Waste Volume Reduction (WVR) of 2.39 million gallons (83% WVRF) was achieved. At the completion of the campaign, approximately 477,000 gallons of dilute double-shell slurry feed (DDSSF) was produced with a SpG. of 1.25--1.30. Total process condensate discharged to LERF was 3.09 million gallons, achieving a condensate/WVR ratio of 1.29. Throughput for Campaign 94-1 was 5.27 million gallons. Total steam condensate and cooling water discharge to B-pond was 4.7 and 216 million gallons respectively. The evaporator operated approximately 43 days of the 60 day campaign for a total operating efficiency of 73%. Campaign 94-1 was completed without any discharge limit, Operating Specification Document, or Operational Safety Requirement violations. Major problems encountered during the run included the following: (1) high CA1 deentrainment pad dP's caused by foaming, (2) condensate pump P-C100 failure, and (3) ion exchange column dP's and efficiency

  7. Portuguese road safety campaigns: an analysis of its influence

    Directory of Open Access Journals (Sweden)

    Manuel José Fonseca

    2012-09-01

    Full Text Available Focused in road safety campaigns, thisstudy aims to analyze the attitude of the Portuguesedrivers towards these campaigns, particularly in relationto different creative dimensions. In addition,based on this attitude, this research aims to proposea segmentation of Portuguese drivers accordingto their attitude towards these campaigns. In termsof methodology we developed a conceptual modelinvolving creative dimensions of these campaigns.Subsequently a questionnaire was administered toa sample of 305 Portuguese drivers, where it wasintended to assess the influence of each dimensionto the driving behavior. Based on the results wecome up with some contributions to the validationof the model and also to identify three distinctgroups of drivers in terms of att itude to communicationcampaigns: “Indiff erent”, “Influenced”, and“Interested.”As main results, we found that theseroad safety campaigns are not consensual, and thatthere are drivers who reject this type of campaignsand others who identify themselves as being stronglyinfluenced by them. It was also found that thestructure of messages based in dramatic tones andfear appeals could lead to an increase in its persuasivepotential.

  8. The impact of mass communication campaigns in the health field.

    Science.gov (United States)

    Alcalay, R

    1983-01-01

    This article analyzes a series of health education projects that used the mass media to change behavior. First, the article describes how persuasion theories are used to maximize impact in mass communication campaigns. Second, this paper discusses theories of social psychology used in such campaigns. One such theory, cognitive dissonance, explains changes at the level of attitudes, beliefs and opinion. Another theory, social learning, defines strategies of behavior changes. A third theory, concerning diffusion of innovations, helps understand the network of interpersonal relationships essential for the adoption of any innovation. McGuire's inoculation theory suggests strategies to aid resistance to harmful environmental influences (e.g. smoking, excessive drinking, etc.). Third, this work reviews public health campaigns that have used one or more of these theories of social psychology. The first project, dealing with smoking behavior cessation and prevention, mainly used strategies of interpersonal communication for inoculating and modeling useful behavior in order to resist social pressures favorable to smoking. The second project, designed to prevent alcoholism, used the mass media primarily. The objective of this campaign was to obtain changes in knowledge, attitude and behavior in the public through modeling desirable behaviors over public service announcements. The third campaign, a heart disease prevention program, used a combination of mass media and interpersonal communication to achieve changes in lifestyle of the population. Finally, this article describes limitations in using mass media in behavior change health programs. PMID:6836345

  9. A hypothesis-driven approach to optimize field campaigns

    Science.gov (United States)

    Nowak, Wolfgang; Rubin, Yoram; de Barros, Felipe P. J.

    2012-06-01

    Most field campaigns aim at helping in specified scientific or practical tasks, such as modeling, prediction, optimization, or management. Often these tasks involve binary decisions or seek answers to yes/no questions under uncertainty, e.g., Is a model adequate? Will contamination exceed a critical level? In this context, the information needs of hydro(geo)logical modeling should be satisfied with efficient and rational field campaigns, e.g., because budgets are limited. We propose a new framework to optimize field campaigns that defines the quest for defensible decisions as the ultimate goal. The key steps are to formulate yes/no questions under uncertainty as Bayesian hypothesis tests, and then use the expected failure probability of hypothesis testing as objective function. Our formalism is unique in that it optimizes field campaigns for maximum confidence in decisions on model choice, binary engineering or management decisions, or questions concerning compliance with environmental performance metrics. It is goal oriented, recognizing that different models, questions, or metrics deserve different treatment. We use a formal Bayesian scheme called PreDIA, which is free of linearization, and can handle arbitrary data types, scientific tasks, and sources of uncertainty (e.g., conceptual, physical, (geo)statistical, measurement errors). This reduces the bias due to possibly subjective assumptions prior to data collection and improves the chances of successful field campaigns even under conditions of model uncertainty. We illustrate our approach on two instructive examples from stochastic hydrogeology with increasing complexity.

  10. INFORMATION CAMPAIGNS – MEANS OF COMMUNICATION WITH CUSTOMERS

    Directory of Open Access Journals (Sweden)

    Claudia-Nicoleta Dobrescu

    2014-01-01

    Full Text Available Within a company’s activities, an important role is granted to the performance and implementation of information campaigns for the final consumers. The paper has the general objective to identify specific issues that constitute the premises for the preparation and conduct of such activities, and especially the expected results. The analysis is performed and based on a direct research among several companies, which operate in various fields, for the identification of a method of performance and implementation of information campaigns that are necessary for ensuring visibility on the reference market. The aim of the study was to identify the importance that the firms from Resita give to information campaigns addressed to a target audience. The study was carried from April to May 2013 on a sample of small, medium and large firms, which operate in trade, manufacturing and services. The questions and the discussions addressed to the public were meant to outline the specific aspects of the exact way in which the information campaigns were done for their clients, but also to underline the results obtained with the help of these campaigns.

  11. Massachusetts nuclear power referendum: Lessons learned from the campaign trail

    International Nuclear Information System (INIS)

    Last November, Massachusetts voters cast their ballots on a binding initiative which, if passed, would have prohibited the production of high-level waste, thereby permanently shutting down the state's two nuclear power plants: Yankee and Pilgrim. Question 4, as the initiative became known, posed an unprecedented challenge for the state's six major utilities. Essentially, Question 4 was defeated for two reasons: compelling arguments and a well-founded strategy for communicating those arguments. One part of that strategy was the use of debates and public-speaking engagements before both civic groups and on radio/television. These debates and presentations were clearly the most interesting part of the campaign and provided many insights that may be applied to long-term public policy and informational programs. Obviously, there is a significant difference between an intense, focused campaign and an ongoing, diverse public information program-but many of the principles are the same. The purpose of this paper is to review some of the key lessons learned from over 300 debates and presentations in the highly emotional atmosphere of the Question 4 campaign. Throughout the campaign, debaters and speakers submitted after action reports, and it is from these as well as the overall campaign results that the lessons and anecdotes are derived

  12. impact of six multimodal country-wide campaigns to promote hand hygiene in belgian hospitals

    OpenAIRE

    Fonguh, Sylvanus; Hammami, N; Catry, B; Simon, Anne; ICPIC

    2015-01-01

    Six campaigns sponsored by the Belgian federal government were organized to promote hand hygiene(HH) in Belgian hospitals between 2005 and 2015. The campaigns combined educational sessions for healthcare workers (HCWs), promotion of alcohol-based hand rubs, patient awareness and audits with performance feedback. Each campaign consisted of a pre-campaign data collection period, an awareness period with training and a post-campaign data collection period.

  13. Astrometric Calibration of the Gemini NICI Planet-Finding Campaign

    CERN Document Server

    Hayward, Thomas L; Liu, Michael C; Nielsen, Eric L; Wahhaj, Zahed; Chun, Mark; Ftaclas, Christ; Hartung, Markus; Toomey, Douglas W

    2014-01-01

    We describe the astrometric calibration of the Gemini NICI Planet-Finding Campaign. The Campaign requires a relative astrometric accuracy of $\\approx$ 20 mas across multi-year timescales in order to distinguish true companions from background stars by verifying common proper motion and parallax with their parent stars. The calibration consists of a correction for instrumental optical image distortion, plus on-sky imaging of astrometric fields to determine the pixel scale and image orientation. We achieve an accuracy of $\\lesssim 7$ mas between the center and edge of the 18$''$ NICI field, meeting the 20 mas requirement. Most of the Campaign data in the Gemini Science Archive are accurate to this level but we identify a number of anomalies and present methods to correct the errors.

  14. Buildings and Health. Educational campaign for healthy buildings. Educational material

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1994-12-31

    In recent years health and comfort problems associated with the indoor climate have come to constitute a problem in Sweden. To come to grips with this a nationwide educational campaign on Buildings and Health is being run. It is directed to those involved in planning, project design, construction and management of buildings. The objective is to convey a body of knowledge to the many occupational and professional groups in the construction sector on how to avoid indoor climate problems in homes, schools, offices and other workplaces. The campaign is being run by the Swedish National Board of Housing and Planning and the Swedish Council for Building Research, in co-operation with various organizations and companies in the construction industry, and with municipalities and authorities. The knowledge which is being disseminated through the campaign is summarized in this compendium. figs., tabs.

  15. Approach For Investigating Crowdfunding Campaigns With Platform Data

    DEFF Research Database (Denmark)

    Huhtamäki, Jukka; Lasrado, Lester; Menon, Karan;

    2015-01-01

    Crowdfunding via the internet is a relatively new phenomenon in research and gaining momentum currently. While taking a data-driven approach into investigating the properties and dynamics of crowdfunding campaigns would allow the use of computational social science in investigations on crowdfunding......, existing data-driven research on crowdfunding remains very limited. This is particularly true on the level of individual funder data. In this study, we contribute to the empirical body of knowledge on crowdfunding by introducing Indiegogo as a data source and, more specifically, the development and...... implementation of a crawler and scraper for accessing Indiegogo campaign data, and sharing this openly for other researchers. Due to the extremely dynamic and rapidly increasing amount of crowdfunding data in terms of the number of crowdfunding campaigns and the available investment and individual investor data...

  16. The case for periodic OPV routine vaccination campaigns.

    Science.gov (United States)

    Houy, Nicolas

    2016-01-21

    The possibility of periodic routine vaccination campaigns (PRVCs) is introduced in the context of a search for optimal oral poliovirus vaccine (OPV) administration strategies. Like the usual continuous routine vaccination campaign (CRVC), PRVCs target only newborns. However, they are not necessarily implemented continuously in time. Using a dynamic and compartmental polio transmission model in a stochastic context, it is shown that some PRVCs can achieve much greater efficiency than CRVC in terms of probability of wild poliovirus (WPV) eradication, even though they never outperform CRVC in terms of total number of paralytic infections. Moreover, these PRVCs results can be obtained at a lower price than CRVC. It is also shown that, even though PRVCs do not perform better than pulse vaccination campaigns (PVCs) when only epidemiological outputs are valued, they can do so when a cost-benefit analysis is preferred. PMID:26523796

  17. Online Political Campaigning during the 2014 Regional Elections in Poland

    Directory of Open Access Journals (Sweden)

    Paweł Baranowski

    2015-12-01

    Full Text Available This article is dedicated to the analysis and evaluation of political communication on a regional level. Without any doubt, the Internet revolution affected electoral campaigning on every level. Online campaigning before local elections is often marginalized by political scientists and other scholars researching political marketing. However, the question emerges: are the candidates aware of the possibilities that new media has brought to political communication? Content analysis of all the major online communication tools has allowed the author to analyze the patterns of using websites, official Facebook profiles and Twitter accounts of candidates during the 2014 Lower Silesian Regional assembly elections. The Lower Silesian Voivodeship is among the fastest developing regions in Poland with high Internet penetration rate. Is the Internet campaign treated as a second-class way to communicate with potential voters, or is it perceived as an opportunity to reach electorate online?

  18. Exploring Affordances of Social Media Use in Election Campaigns

    DEFF Research Database (Denmark)

    Dyrby, Signe; Jensen, Tina Blegind

    this tendency by posing two research questions: 1) what do political parties perceive as affordances of social media use in their campaign strategy? And 2) how are these affordances reflected in the political parties’ actual actions during the campaign? To address the two questions, we conducted a...... of generating interaction and involvement is limited by their actions as most of them do not engage with the users’ posts and comments. The tensions between perceived affordances and actual use prompt further investigation of what political parties should consider when engaging in social media......In recent years, social media have become omnipresent and highly important for social networking and content sharing. Lately we have witnessed how also political parties adopt social media as part of their political campaign strategy. The purpose of this work-in-progress paper is to investigate...

  19. Shortwave Hyperspectral Observations During MAGIC Final Campaign Summary

    Energy Technology Data Exchange (ETDEWEB)

    McBride, P. J. [Atmospheric Radiation Measurement, Washington, DC (United States); Marshak, A. [Atmospheric Radiation Measurement, Washington, DC (United States); Yang, W. [Atmospheric Radiation Measurement, Washington, DC (United States)

    2016-03-01

    The Marine ARM GPCI1 Investigation of Clouds (MAGIC) field campaign was initiated to improve our understanding of low-level marine clouds that have a significant influence on the Earth’s climate. The campaign was conducted using an ARM mobile facility deployed on a commercial ship traveling between Honolulu, Hawaii, and Los Angeles, California, from October 2012 to September 2013. The solar spectral flux radiometer (SSFR) was deployed on July 6, 2013, through the end of the campaign. The SSFR was calibrated and installed by Warren Gore of NASA Ames Research Center, and the data is and will be analyzed by Drs. Alexander Marshak and Weidong Yang of NASA Goddard Space Flight Center, Dr. Samuel LeBlanc of NASA Ames Research Center, Dr. Sebastian Schmidt of the University of Colorado-Boulder, and Dr. Patrick McBride of Atmospheric & Space Technology Research Associates in Boulder, Colorado.

  20. The Strategy and Implementation of the Rosetta Communication Campaign

    Science.gov (United States)

    Bauer, M.; McCaughrean, M.; Landeau-Constantin, J.

    2016-03-01

    The communication campaign for Rosetta has been the biggest success in the history of European Space Agency outreach, resulting in global awareness for the agency. The mission itself is an extraordinary operational and scientific success, but communicating only the operational and scientific firsts would likely not have brought the Rosetta orbiter and Philae lander to the attention of so many people, and would not have made the mission part of people's lives across the globe. The additional impact brought to the mission through the communication campaign was based on a strategic approach focusing on: real-time release of information with maximum transparency; direct real-time access for media and social media; adding a human dimension to the story; and communicating the risks openly in order to manage expectations. In this article we describe our overall strategy, illustrate its implementation, and provide the framework for subsequent articles in this journal highlighting specific aspects of the campaign in more detail.

  1. Radiation exposure control during EMCCR campaign at MAPS

    International Nuclear Information System (INIS)

    Enmasse Coolant Channel Replacement (EMCCR) work is second of its kind for Indian PHWR- next to RAPS - 2 campaign- after successful demonstration of ability by NPCIL to carry out such major core component maintenance. The Challenges posed during such campaign are mainly attributed to the radiation field, continuous occupancy, and large quantity of material handling for execution as well as preparing infrastructure, exposure control for large number of workmen. Extensive planning was carried out to address all these issues in order to reduce the downtime of the station keeping the collective dose as low as reasonable achievable (ALARA). This paper highlights the strategy adopted, logistics involved in execution of work and the efforts taken to control radiation exposure during this major campaign. (author)

  2. Update of the Used Fuel Disposition Campaign Implementation Plan

    Energy Technology Data Exchange (ETDEWEB)

    Jens Birkholzer; Robert MacKinnon; Kevin McMahon; Sylvia Saltzstein; Ken Sorenson; Peter Swift

    2014-09-01

    This Campaign Implementation Plan provides summary level detail describing how the Used Fuel Disposition Campaign (UFDC) supports achievement of the overarching mission and objectives of the Department of Energy Office of Nuclear Energy Fuel Cycle Technologies Program The implementation plan begins with the assumption of target dates that are set out in the January 2013 DOE Strategy for the Management and Disposal of Used Nuclear Fuel and High-Level Radioactive Waste (http://energy.gov/downloads/strategy-management-and-disposal-used-nuclear-fuel-and-high-level-radioactive-waste). These target dates and goals are summarized in section III. This implementation plan will be maintained as a living document and will be updated as needed in response to progress in the Used Fuel Disposition Campaign and the Fuel Cycle Technologies Program.

  3. Clean Air for London (CLEARFLO) Final Campaign Summary

    Energy Technology Data Exchange (ETDEWEB)

    Worsnop, D. R. [Aerodyne Research, Inc., Billerica, MA (United States); Williams, L. R. [Aerodyne Research, Inc., Billerica, MA (United States); Herndon, S. C. [Aerodyne Research, Inc., Billerica, MA (United States); Dubey, M. [Los Alamos National Lab. (LANL), Los Alamos, NM (United States); Ng, N. L. [Georgia Inst. of Technology, Atlanta, GA (United States); Thornton, J. [Univ. of Washington, Seattle, WA (United States); Knighton, B. [Montana State Univ., Bozeman, MT (United States); Coulter, R. [Argonne National Lab. (ANL), Argonne, IL (United States); Prévôt, Ash [Paul Scherrer Inst. (PSI), Villigen (Switzerland)

    2016-03-01

    This field campaign funded the participation of scientists from seven different research groups and operated over thirty instruments during the Winter Intensive Operating Period (January-February 2012) of the Clean Air for London (ClearfLo) campaign. The campaign took place at a rural site in Detling, UK, 45 kilometers southeast of central London. The primary science questions for the ClearfLo winter IOP (intensive operational periods) were: 1) “what is the urban increment of particulate matter (PM) and other pollutants in the greater London area?” and 2) “what is the contribution of solid fuel use for home heating to wintertime PM?” An additional motivation for the Detling measurements was the question of whether coatings on black carbon particles enhance absorption.

  4. Erosion at the inner wall of JET during the discharge campaign 2011–2012 in comparison with previous campaigns

    Energy Technology Data Exchange (ETDEWEB)

    Krat, S. [National Research Nuclear University “MEPhI”, Moscow Kashirskoe shosse 31, 115409 (Russian Federation); Max-Planck-Institut für Plasmaphysik, Boltzmannstr. 2, 85748 Garching (Germany); Gasparyan, Yu; Pisarev, A. [National Research Nuclear University “MEPhI”, Moscow Kashirskoe shosse 31, 115409 (Russian Federation); Bykov, I. [Fusion Plasma Physics, Royal Institute of Technology (KTH), Teknikringen 31, Stockholm 10044 (Sweden); Mayer, M., E-mail: matej.mayer@ipp.mpg.de [Max-Planck-Institut für Plasmaphysik, Boltzmannstr. 2, 85748 Garching (Germany); Saint Aubin, G. de; Balden, M. [Max-Planck-Institut für Plasmaphysik, Boltzmannstr. 2, 85748 Garching (Germany); Lungu, C.P. [NILPRP, Association EURATOM-MEdC, Bucharest (Romania); Widdowson, A. [Culham Science Centre, EURATOM/UKAEA – Fusion Association, Abingdon, Oxfordshire OX14 3DB (United Kingdom)

    2015-01-15

    The erosion of Be and W marker layers was investigated using long-term samples during the first ITER-like wall discharge campaign 2011–2012. The markers were mounted in Be coated Inconel tiles between the inner wall guard limiters (IWGL). They were analyzed using Rutherford backscattering (RBS) before and after exposure. All samples showed strong erosion. The results were compared to the data for Be and W erosion rates for the 2005–2009 and the 2001–2004 campaigns, respectively, when JET was operated with a carbon wall. In 2005–2009 Be and C samples were used, and W samples were used in 2001–2004. The mean W erosion rates and the toroidal and poloidal distributions of the W erosion were the same for the 2001–2004 and the 2011–2012 campaigns. The mean erosion rate of Be during the 2011–2012 campaign was smaller by a factor of about two compared to the 2005–2009 campaign and showed a different poloidal distribution. The mean erosion rate of the inner JET ITER-like wall was about 4–5 times smaller than the mean erosion rate of the carbon wall.

  5. Campaigns and cliques: variations in effectiveness of an antismoking campaign as a function of adolescent peer group identity.

    Science.gov (United States)

    Moran, Meghan Bridgid; Murphy, Sheila T; Sussman, Steve

    2012-01-01

    Identity-based strategies have been suggested as a way to promote healthy behaviors when traditional approaches fall short. The truth® campaign, designed to reduce smoking in adolescents, is an example of a campaign that uses such a strategy to reach youth described as being outside the mainstream. This article examines the effectiveness of this strategy in promoting antitobacco company beliefs among youth. Survey data from 224 adolescents between 14 and 15 years of age were used to examine whether the truth® campaign was more or less effective at reaching and promoting antitobacco company beliefs among youth who identify with nonmainstream crowds (deviants and counterculture) versus those who identify with mainstream crowds (elites and academics). Analyses revealed that adolescents who identified as deviants and counterculture were more likely to have been persuaded by the truth® campaign. Social identity theory is used as a theoretical framework to understand these effects and to make recommendations for future health campaigns. PMID:23066900

  6. Revisiting the Effect of Anthropomorphizing a Social Cause Campaign.

    Directory of Open Access Journals (Sweden)

    Lisa A Williams

    Full Text Available Recent research suggests that anthropomorphism can be harnessed as a tool to boost intentions to comply with social cause campaigns. Drawing on the human tendency to extend moral concern to entities portrayed as humanlike, it has been argued that adding personified features to a social campaign elevates anticipated guilt at failing to comply, and this subsequently boosts intentions to comply with that campaign. The present research aimed to extend extant research by disentangling the effects of emotional and non-emotional anthropomorphism, and differentiating amongst other emotional mechanisms of the anthropomorphism-compliance effect (namely, anticipated pride and anticipated regret. Experiment 1 (N = 294 compared the effectiveness of positive, negative, and emotionally-neutral anthropomorphized campaign posters for boosting campaign compliance intentions against non-anthropomorphized posters. We also measured potential mechanisms including anticipated guilt, regret, and pride. Results failed to support the anthropomorphism-compliance effect, and no changes in anticipated emotion according to anthropomorphism emerged. Experiments 2 (N = 150 and 3 (N = 196 represented further tests of the anthropomorphism-compliance effect. Despite high statistical power and efforts to closely replicate the conditions under which the anthropomorphism-compliance effect had been previously observed, no differences in compliance intention or anticipated emotion according to anthropomorphism emerged. A meta-analysis of the effects of anthropomorphism on compliance and anticipated emotion across the three experiments revealed effect size estimates that did not differ significantly from zero. The results of these three experiments suggest that the anthropomorphism-compliance effect is fragile and perhaps subject to contextual and idiographic influences. Thus, this research provides important insight and impetus for future research on the applied and theoretical

  7. Effects of a guerrilla advertising campaign on brand associations

    OpenAIRE

    Salonen, Marjaana

    2015-01-01

    The purpose of the thesis was to find out what immediate effects a guerrilla advertising campaign planned and carried out by a group of JAMK business students would have on the strength and favorability of the MakuLaku brand among Finnish grocery store customers. The thesis was assigned by JAMK. Several groups of students were tasked with designing a guerrilla advertisement campaign for the partner company MakuLaku Lakritsa Oy Ltd. as part of a marketing communications course. Out of all t...

  8. Network Analysis of Recurring YouTube Spam Campaigns

    OpenAIRE

    O'Callaghan, Derek; Harrigan, Martin; Carthy, Joe; Cunningham, Pádraig

    2012-01-01

    As the popularity of content sharing websites such as YouTube and Flickr has increased, they have become targets for spam, phishing and the distribution of malware. On YouTube, the facility for users to post comments can be used by spam campaigns to direct unsuspecting users to bogus e-commerce websites. In this paper, we demonstrate how such campaigns can be tracked over time using network motif profiling, i.e. by tracking counts of indicative network motifs. By considering all motifs of up ...

  9. Do anti-smoking media campaigns help smokers quit?

    OpenAIRE

    Popham, W J; Potter, L D; Bal, D G; Johnson, M.D.; Duerr, J M; Quinn, V.

    1993-01-01

    As part of an evaluation of the 1990-91 anti-tobacco media campaign carried out by the California Department of Health Services, a study was conducted among 417 regular smokers who had quit during the period of the media campaign. In brief telephone interviews, all respondents identified up to three events or experiences that had influenced them to quit. In response to uncued questions, 6.7 percent of those interviewed indicated that they had been influenced to quit by an advertisement they h...

  10. RFI and SMOS: Preparatory campaigns and first observations from space

    DEFF Research Database (Denmark)

    Balling, Jan E.; Søbjærg, Sten Schmidl; Kristensen, Steen Savstrup;

    2010-01-01

    In support of the ESA Soil Moisture and Ocean Salinity (SMOS) mission, a number of campaigns, including airborne L-band radiometer measurements, have been carried out. The radiometer used in this context is fully polarimetric and has built-in Radio Frequency Interference (RFI) detection capabilit......In support of the ESA Soil Moisture and Ocean Salinity (SMOS) mission, a number of campaigns, including airborne L-band radiometer measurements, have been carried out. The radiometer used in this context is fully polarimetric and has built-in Radio Frequency Interference (RFI) detection...

  11. The British Nuclear Industry Forum's public affairs campaign

    International Nuclear Information System (INIS)

    Full text: In March 1999, BNIF launched a public affairs Campaign with the objective of influencing the views of opinion formers - particularly in the political field - about the case for nuclear energy as a long-term, sustainable component of the UK's energy mix. The Campaign was launched to BNIF's 70 member companies under the slogan, Profiting through Partnership - By Changing the Climate of Opinion. That slogan was chosen to emphasise a key feature of the Campaign approach, which is the importance of an industry speaking collectively with one voice, but with each individual company actively playing its part by spreading the industry's messages to their own local and regional audiences - Members of Parliament, local politicians, local media - to build a groundswell of support for the eventual renewal of nuclear energy in the UK. Our aim was to place the prospect of a new nuclear power station firmly on the political agenda during the lifetime of the next Parliament - that is, in the period 2002-2007. The Campaign was launched at a time when a few encouraging signs were emerging of a growing recognition in Government, Parliament, and in academic and scientific circles that nuclear energy has an important role to play in meeting the energy and environmental challenges of the 21st century. The challenge, in particular, of climate change and the UK Government's commitment to reduce greenhouse gas emissions undertaken at Kyoto and in its election manifesto, gave the industry a strong, positive issue on which to campaign. However, we fully recognised that to make a convincing case for nuclear energy we would also have to address the issues of concern and doubt in the minds of the public and politicians - economic competitiveness, waste management, transport and decommissioning. During the year, BNIF produced a range of Campaign materials, made submissions to several Government and other inquiries and consultations, organised events, meetings and discussions, all with

  12. Optimizing Field Campaigns Using A Hypothesis Testing Framework

    Science.gov (United States)

    Harken, B. J.; Over, M. W.; Rubin, Y.

    2012-12-01

    Field campaigns in hydrogeology often aim to characterize aquifers for modeling and predicting flow and transport of contaminants to facilitate in some objective related to environmental protection or public health and safety. Many times these objectives depend on predicting the answer to a yes/no question, such as: will contaminant concentration in an aquifer surpass a threshold value? Will a contaminant reach a river outflow before it degrades? Is water from an extraction well safe for consumption? It remains difficult, however, to predict the extent to which a field campaign will improve modeling and prediction efforts or the chance of success in the original objective. Presented here is a method for designing field campaigns around the original objective by posing it in a hypothesis testing framework and optimizing campaigns with minimizing probability of error as the goal. The first step in this process is to formulate the null and alternative hypotheses, which represent the two possible outcomes of the yes/no question in the objective. The alternative hypothesis is the desirable outcome which requires a specified level of certainty to be accepted. The null hypothesis, on the other hand, is the "safe" fallback assumption, which is accepted if the alternative hypothesis lacks sufficient supporting evidence. Of key concern in designing field campaigns is the probability of making an error (Type I or Type II). A level of significance is chosen based on the severity of each type of error and the level of risk that is considered acceptable for each case. A field campaign can then be designed to gain enough information to reduce the probability of error to the acceptable level while expending as few resources as possible. A case study examined here is attempting to predict the arrival time of a contaminant in an aquifer. A scenario is first established in which a contaminant is travelling from a point source to a control plane, which could represent, for example, a

  13. ESA airborne campaigns in support of Earth Explorers

    Science.gov (United States)

    Casal, Tania; Davidson, Malcolm; Schuettemeyer, Dirk; Perrera, Andrea; Bianchi, Remo

    2013-04-01

    In the framework of its Earth Observation Programmes the European Space Agency (ESA) carries out ground based and airborne campaigns to support geophysical algorithm development, calibration/validation, simulation of future spaceborne earth observation missions, and applications development related to land, oceans and atmosphere. ESA has been conducting airborne and ground measurements campaigns since 1981 by deploying a broad range of active and passive instrumentation in both the optical and microwave regions of the electromagnetic spectrum such as lidars, limb/nadir sounding interferometers/spectrometers, high-resolution spectral imagers, advanced synthetic aperture radars, altimeters and radiometers. These campaigns take place inside and outside Europe in collaboration with national research organisations in the ESA member states as well as with international organisations harmonising European campaign activities. ESA campaigns address all phases of a spaceborne missions, from the very beginning of the design phase during which exploratory or proof-of-concept campaigns are carried out to the post-launch exploitation phase for calibration and validation. We present four recent campaigns illustrating the objectives and implementation of such campaigns. Wavemill Proof Of Concept, an exploratory campaign to demonstrate feasibility of a future Earth Explorer (EE) mission, took place in October 2011 in the Liverpool Bay area in the UK. The main objectives, successfully achieved, were to test Astrium UKs new airborne X-band SAR instrument capability to obtain high resolution ocean current and topology retrievals. Results showed that new airborne instrument is able to retrieve ocean currents to an accuracy of ± 10 cms-1. The IceSAR2012 campaign was set up to support of ESA's EE Candidate 7,BIOMASS. Its main objective was to document P-band radiometric signatures over ice-sheets, by upgrading ESA's airborne POLARIS P-band radar ice sounder with SAR capability. Campaign

  14. Process Control Plan for 242A Evaporator Campaign

    Energy Technology Data Exchange (ETDEWEB)

    LE, E.Q.

    2000-04-06

    The wastes in tanks 107-AP and 108-AP are designated as feed for 242-A Evaporator Campaign 2000-1, which is currently scheduled for the week of April 17, 2000. Waste in tanks 107-AP and 108-AP is predominantly comprised of saltwell liquor from 200 West Tank Farms.

  15. Functional brain imaging predicts public health campaign success.

    Science.gov (United States)

    Falk, Emily B; O'Donnell, Matthew Brook; Tompson, Steven; Gonzalez, Richard; Dal Cin, Sonya; Strecher, Victor; Cummings, Kenneth Michael; An, Lawrence

    2016-02-01

    Mass media can powerfully affect health decision-making. Pre-testing through focus groups or surveys is a standard, though inconsistent, predictor of effectiveness. Converging evidence demonstrates that activity within brain systems associated with self-related processing can predict individual behavior in response to health messages. Preliminary evidence also suggests that neural activity in small groups can forecast population-level campaign outcomes. Less is known about the psychological processes that link neural activity and population-level outcomes, or how these predictions are affected by message content. We exposed 50 smokers to antismoking messages and used their aggregated neural activity within a 'self-localizer' defined region of medial prefrontal cortex to predict the success of the same campaign messages at the population level (n = 400,000 emails). Results demonstrate that: (i) independently localized neural activity during health message exposure complements existing self-report data in predicting population-level campaign responses (model combined R(2) up to 0.65) and (ii) this relationship depends on message content-self-related neural processing predicts outcomes in response to strong negative arguments against smoking and not in response to compositionally similar neutral images. These data advance understanding of the psychological link between brain and large-scale behavior and may aid the construction of more effective media health campaigns. PMID:26400858

  16. U.S. Campaign Advertises American Higher Education in China

    Science.gov (United States)

    McMurtrie, Beth

    2007-01-01

    A marketing campaign intended to persuade Chinese students to study in the United States will soon branch out to other parts of the globe. The U.S.-led program, which includes slick television commercials and a one-stop-shopping Web portal, was introduced in China last fall. The commercials, which run about 30 minutes and were filmed on American…

  17. 1991 National campaign to increase safety belt usage.

    NARCIS (Netherlands)

    National Highway Traffic Safety Administration NHTSA

    1992-01-01

    The central theme of this paper is the national campaign of the USA to be conducted in 1991 and 1992, in order to reach the goal of 70 percent safety belt usage by 1992. Among other things, it is shown that visible enforcement of existing laws offers the greatest potential for achieving this goal. F

  18. 78 FR 34109 - ``Script Your Future'' Medication Adherence Campaign

    Science.gov (United States)

    2013-06-06

    ... HUMAN SERVICES Food and Drug Administration ``Script Your Future'' Medication Adherence Campaign AGENCY: Food and Drug Administration, HHS. ACTION: Notice. SUMMARY: The Food and Drug Administration (FDA) is...) called ``Script Your Future''. To continue and enhance this important public health initiative,...

  19. Shock Timing Plan for the National Ignition Campaign

    Science.gov (United States)

    Munro, D. H.; Robey, H. F.; Spears, B. K.; Boehly, T. R.

    2006-10-01

    We report progress on the design of the shock timing tuning procedure for the 2010 ignition campaign at the National Ignition Facility. Our keyhole target design provides adequate drive surrogacy for us to time the first three shocks empirically. The major risk to our plan is hard x-ray preheat, which can cause the diagnostic window to become opaque.

  20. Analysis of water from K west basin canisters (second campaign)

    Energy Technology Data Exchange (ETDEWEB)

    Trimble, D.J., Fluor Daniel Hanford

    1997-03-06

    Gas and liquid samples have been obtained from a selection of the approximately 3,820 spent fuel storage canisters in the K West Basin. The samples were taken to characterize the contents of the gas and water in the canisters. The data will provide source term information for two subprojects of the Spent Nuclear Fuel Project (SNFP) (Fulton 1994): the K Basins Integrated Water Treatment System subproject (Ball 1996) and the K Basins Fuel Retrieval System subproject (Waymire 1996). The barrels of ten canisters were sampled in 1995, and 50 canisters were sampled in a second campaign in 1996. The analysis results for the gas and liquid samples of the first campaign have been reported (Trimble 1995a; Trimble 1995b; Trimble 1996a; Trimble 1996b). An analysis of cesium-137 (137CS ) data from the second campaign samples was reported (Trimble and Welsh 1997), and the gas sample results are documented in Trimble 1997. This report documents the results of all analytes of liquid samples from the second campaign.

  1. 5 CFR 950.401 - Campaign and publicity information.

    Science.gov (United States)

    2010-01-01

    ... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Campaign and publicity information. 950.401 Section 950.401 Administrative Personnel OFFICE OF PERSONNEL MANAGEMENT (CONTINUED) CIVIL SERVICE REGULATIONS (CONTINUED) SOLICITATION OF FEDERAL CIVILIAN AND UNIFORMED SERVICE PERSONNEL FOR CONTRIBUTIONS TO PRIVATE VOLUNTARY...

  2. Thai Electoral Campaigning: Vote-Canvassing Networks and Hybrid Voting

    Directory of Open Access Journals (Sweden)

    Anyarat Chattharakul

    2010-01-01

    Full Text Available Based on evidence gathered through participant observation, this article illuminates the nature of vote-canvassing, previously a black box in Thai electoral studies. Offering a close-up study of the internal mechanisms of an individual Thai election campaign, this article reveals that vote-canvasser networks are underpinned by long-term dyadic relationships, both hierarchical and horizontal, between the candidate, vote-canvassers and voters. These networks continue to be the most important factor in winning elections. This article documents how candidates draw up an election campaign map and identify voters along residential lines to maximise their vote-canvassing strategy. The findings of this article challenge Anek’s 1996 concept of “two democracies”, which argues that rural voters are influenced by money, local leaders, political factions and corrupt politicians while more well-educated, urban, middle-class voters are more oriented toward the alternative policies offered by competing parties. The case study of Kom’s election campaign showed that the role of the much-vaunted middle-class voters is not decisive, even in suburban areas of Bangkok. While political marketing has grown in importance in Thai elections, it has not displaced traditional electoral practices. Thai society is, in fact, deeply fragmented and diverse – too complex to be divided in such a simplistic manner. This article suggests that rather than undergoing a linear transformation, political hybridisation is a key trend in Thai election campaigns.

  3. The Bolund experiment - design of measurement campaign using CFD

    DEFF Research Database (Denmark)

    Bechmann, Andreas; Johansen, Jeppe; Sørensen, Niels N.

    upcoming measurement campaign. The simulation results are used for estimating rational positions of measuring masts and instrumentation. A total of ten measuring masts are proposed consisting of two 16 m masts, six 9 m masts and two 5 m masts. The masts are instrumented with 12 cup anemometers for mean...

  4. Campaign to gather medical devices containing radium: results

    International Nuclear Information System (INIS)

    Campaign to gather medical devices containing radium: results. On December 1, 1999, at the request of the French Health Ministry, OPRI and ANDRA launched a campaign to gather medical devices containing radium, formerly used in brachytherapy. This campaign addressed a public health issue because of the risks actually involved in a careless handling of these objects. Moreover the growing number of reported scattered radium medical devices in the last few years reinforced the necessity of the campaign. The gathering was initiated by a call of the owners (hospitals, caring centers, retired doctors or their heirs) to a toll free number. OPRI or ANDRA then appreciated the situation urgency. Priority was given to private people because most of them did not have suitable storage facilities. OPRI teams operated according a strict protocol guaranteeing their own safety, proper procedures and compliance with transport regulations for radioactive materials. 517 objects amounting to an activity of 1.32 x 1011 Bq have been gathered in 90 operations. Properly packaged they were transported to and safely stored at the CEA Saclay site before their permanent storage in the ANDRA facilities. (author)

  5. A New Look at the Literacy Campaign in Cuba.

    Science.gov (United States)

    Kozol, Jonathan

    1978-01-01

    Based on interviews in Cuba and publications generally unavailable in the U.S., author examines history and success of Cuban literacy campaign. Outlines logistical/pedagogical challenges; describes recruitment and training of volunteer teachers and development of instructional methods. Concludes with case studies illustrating application of Paulo…

  6. Mass Media Campaign Impacts Influenza Vaccine Obtainment of University Students

    Science.gov (United States)

    Shropshire, Ali M.; Brent-Hotchkiss, Renee; Andrews, Urkovia K.

    2013-01-01

    Objective: To describe the effectiveness of a mass media campaign in increasing the rate of college student influenza vaccine obtainment. Participants/Methods: Students ("N" = 721) at a large southern university completed a survey between September 2011 and January 2012 assessing what flu clinic media sources were visualized and if they…

  7. Managing Dog Waste: Campaign Insights from the Health Belief Model

    Science.gov (United States)

    Typhina, Eli; Yan, Changmin

    2014-01-01

    Aiming to help municipalities develop effective education and outreach campaigns to reduce stormwater pollutants, such as pet waste, this study applied the Health Belief Model (HBM) to identify perceptions of dog waste and corresponding collection behaviors from dog owners living in a small U.S. city. Results of 455 online survey responses…

  8. Wind turbine and actuator disc wake: Two experimental campaigns

    NARCIS (Netherlands)

    Lignarolo, L.; Ragni, D.; Simao Ferreira, C.J.; van Bussel, G.J.W.

    2015-01-01

    The present paper is the summary of 3 years of research on the wake aerodynamics of horizontal axis wind turbine at Delft University of Technology, the Netherlands. In particular, the main results and the conclusions of two experimental campaigns are collected. The underlying research question is: h

  9. Structure versus level: A unified approach to campaign evaluation

    DEFF Research Database (Denmark)

    Scholderer, Joachim; Grunert, Klaus G.

    2001-01-01

    Based on a modified version of the theory of planned behavior (Ajzen, 1985), a general model for the evaluation of social interventions is developed. Whilst common practice defines campaign success in terms of absolute levels of the target variables, the present approach stresses changes...

  10. Process Control Plan for 242-A Evaporator Campaign

    International Nuclear Information System (INIS)

    The wastes in tanks 107-AP and 108-AP are designated as feed for 242-A Evaporator Campaign 2000-1, which is currently scheduled for the week of April 17, 2000. Waste in tanks 107-AP and 108-AP is predominantly comprised of saltwell liquor from 200 West Tank Farms

  11. Search Engine Advertising Effectiveness in a Multimedia Campaign

    NARCIS (Netherlands)

    Zenetti, German; Bijmolt, Tammo H. A.; Leeflang, Peter S. H.; Klapper, Daniel

    2014-01-01

    Search engine advertising has become a multibillion-dollar business and one of the dominant forms of advertising on the Internet. This study examines the effectiveness of search engine advertising within a multimedia campaign, with explicit consideration of the interaction effects between search eng

  12. 5 CFR 734.205 - Participation in political campaigns.

    Science.gov (United States)

    2010-01-01

    ... Environmental Protection Agency may broadcast endorsements for a partisan political candidate via a public... factual material about a partisan political candidate. However, should a member of the public stop the... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Participation in political campaigns....

  13. EARLINET instrument intercomparison campaigns: overview on strategy and results

    Science.gov (United States)

    Wandinger, Ulla; Freudenthaler, Volker; Baars, Holger; Amodeo, Aldo; Engelmann, Ronny; Mattis, Ina; Groß, Silke; Pappalardo, Gelsomina; Giunta, Aldo; D'Amico, Giuseppe; Chaikovsky, Anatoli; Osipenko, Fiodor; Slesar, Alexander; Nicolae, Doina; Belegante, Livio; Talianu, Camelia; Serikov, Ilya; Linné, Holger; Jansen, Friedhelm; Apituley, Arnoud; Wilson, Keith M.; de Graaf, Martin; Trickl, Thomas; Giehl, Helmut; Adam, Mariana; Comerón, Adolfo; Muñoz-Porcar, Constantino; Rocadenbosch, Francesc; Sicard, Michaël; Tomás, Sergio; Lange, Diego; Kumar, Dhiraj; Pujadas, Manuel; Molero, Francisco; Fernández, Alfonso J.; Alados-Arboledas, Lucas; Bravo-Aranda, Juan Antonio; Navas-Guzmán, Francisco; Guerrero-Rascado, Juan Luis; José Granados-Muñoz, María; Preißler, Jana; Wagner, Frank; Gausa, Michael; Grigorov, Ivan; Stoyanov, Dimitar; Iarlori, Marco; Rizi, Vincenco; Spinelli, Nicola; Boselli, Antonella; Wang, Xuan; Lo Feudo, Teresa; Perrone, Maria Rita; De Tomasi, Ferdinando; Burlizzi, Pasquale

    2016-03-01

    This paper introduces the recent European Aerosol Research Lidar Network (EARLINET) quality-assurance efforts at instrument level. Within two dedicated campaigns and five single-site intercomparison activities, 21 EARLINET systems from 18 EARLINET stations were intercompared between 2009 and 2013. A comprehensive strategy for campaign setup and data evaluation has been established. Eleven systems from nine EARLINET stations participated in the EARLINET Lidar Intercomparison 2009 (EARLI09). In this campaign, three reference systems were qualified which served as traveling standards thereafter. EARLINET systems from nine other stations have been compared against these reference systems since 2009. We present and discuss comparisons at signal and at product level from all campaigns for more than 100 individual measurement channels at the wavelengths of 355, 387, 532, and 607 nm. It is shown that in most cases, a very good agreement of the compared systems with the respective reference is obtained. Mean signal deviations in predefined height ranges are typically below ±2 %. Particle backscatter and extinction coefficients agree within ±2 × 10-4 km-1 sr-1 and ± 0.01 km-1, respectively, in most cases. For systems or channels that showed larger discrepancies, an in-depth analysis of deficiencies was performed and technical solutions and upgrades were proposed and realized. The intercomparisons have reinforced confidence in the EARLINET data quality and allowed us to draw conclusions on necessary system improvements for some instruments and to identify major challenges that need to be tackled in the future.

  14. DOMECair: An Airborne Campaign in Antarctica Supporting SMOS Calibration

    DEFF Research Database (Denmark)

    Skou, Niels; Kristensen, Steen Savstrup; Søbjærg, Sten Schmidl; Balling, Jan E.

    2013-01-01

    In search for a stable, well characterized terrestrial calibration target for SMOS, an airborne campaign was carried out in January 2013 over the Dome C area of Antarctica, and the surface was measured by an L-band radiometer. The focus was on homogeneity, and an area of 350 × 350 km around the...

  15. Cross-Language System Evaluation: The CLEF Campaigns.

    Science.gov (United States)

    Peters, Carol; Braschler, Martin

    2001-01-01

    Describes the goals of the CLEF (Cross-Language Evaluation Forum) series of evaluation campaigns for information retrieval systems operating on European languages. Examines the difficulties of organizing an activity which aims at an objective evaluation of systems running on and over a number of different languages. (Author/LRW)

  16. Recruiting New Teachers: Campaign Response 1988-1992. Executive Summary.

    Science.gov (United States)

    Harris, Louis

    This study evaluated the impact of a public service advertising campaign conducted for Recruiting New Teachers, Inc (RNT). The study surveyed a national sample of 2,750 individuals who called the RNT toll-free number mentioned in public service advertising and returned information about their educational background and teaching interests. The…

  17. Message Testing to Create Effective Health Communication Campaigns

    Science.gov (United States)

    Domigan, Juliane; Glassman, Tavis J.; Miller, Jeff; Hug, Heather; Diehr, Aaron J.

    2015-01-01

    Purpose: The purpose of this paper was to assess a health communication campaign designed to reduce distracted driving among college students within the USA. Design/methodology/approach: Utilizing central interviewing techniques, participants were asked qualitative and quantitative items soliciting feedback concerning the efficacy of the messages.…

  18. Overview of the 2011 Draconids airborne observation campaign

    Czech Academy of Sciences Publication Activity Database

    Vaubaillon, J.; Koten, Pavel; Rudawska, R.; Bouley, S.; Maquet, L.; Colas, F.; Toth, J.; Zender, J.; McAuliffe, J.; Pautet, D.; Jenniskens, P.; Gerding, M.; Borovička, Jiří; Koschny, D.; Leroy, A.; Lecacheux, J.; Gritsevich, M.; Ďuriš, F.

    Howe: International Meteor Organization, 2013 - (Gyssens, M.), s. 61-64 ISBN 978-2-87355-024-4. [International Meteor Conference. La Palma, Canary Islands, (ES), 20.09.2012-23.09.2012] R&D Projects: GA ČR GA205/09/1302 Institutional support: RVO:67985815 Keywords : draconids * observation campaign Subject RIV: BN - Astronomy, Celestial Mechanics, Astrophysics

  19. 242-A campaign 95-1 post run document

    International Nuclear Information System (INIS)

    The 242-A Evaporator Campaign 95-1 was started on June 6, 1995 and finished July 27, 1995. An overall Waste Volume Reduction (WVR) of 8.18 million liters (2.16 mGAL OR 87.6% WVRF) was achieved from 9.35 million liters (2.47 Mgal) of processable waste contained in 108-AP, 107-AP, 106-AW and 102-AW. Slurry generated from Campaign 95-1 consisted of 1.05 million liters (278,000 gal) of dilute double-shell slurry feed (DDSSF) with a SpG of approximately 1.34. Total process condensate discharged to LERF was 10.3 million liters (2.72 Mgal), achieving a condensate/WVR efficiency ratio of 1.26. Total throughout for Campaign 95-1 was 18.1 million liters (4.79 Mgal). B Pond discharges from steam condensate and cooling water were 15.8 and 583 million liters (4.17 and 154 Mgal) respectively. Based on 145 hours of unplanned downtime, the 242-A Evaporator maintained an operating efficiency of 86% during the 49 day campaign

  20. IBMMS DECISION SUPPORT TOOL FOR MANAGEMENT OF BANK TELEMARKETING CAMPAIGNS

    Directory of Open Access Journals (Sweden)

    Ali KELES

    2015-10-01

    Full Text Available Although direct marketing is a good method for banks to utilize in the face of global competition and the financial crisis, it has been shown to exhibit poor performance. However, there are some drawbacks to direct campaigns, such as those related to improving the negative attributes that customers ascribe to banks. To overcome these problems, attractive long-term deposit campaigns should be organized and managed more effectively. The aim of this study is to develop an Intelligent Bank Market Management System (IBMMS for bank managers who want to manage efficient marketing campaigns. IBMMS is the first system developed by combining the power of data mining with the capabilities of expert systems in this area. Moreover, IBMMS includes important features that enable it to be intelligent: a knowledge base, an inference engine and an advisor. Using this system, a manager can successfully direct marketing campaigns and follow the decision schemas of customers both as individuals and as a group; moreover, a manager can make decisions that lead to the desired response by customers.

  1. Eifel field operation campaign supporting Moon Mars and NEO exploration

    Science.gov (United States)

    Kamps, Oscar; Foing, Bernard H.; Offringa, Marloes

    2016-07-01

    As follow-up on the 2009 Eifel field campaign new field tests with our ExoGeoLab lander were conducted in November 2015 and February 2016. The two phase campaign was used to test the usability of a mock-up lander as test bench for experiments and its remote control in a Moon, Mars analogue environment. In a real mission such a lander could be used in a robotic or manned mission as scientific tool for scientists on Earth to do preliminary study on in-situ collected rocks. This could be useful for example for a sample return mission where scientists on Earth can determine if sample is interesting enough for a more detailed study. The prototype lander is one of the components of the ExoGeoLab project from ESA and ILEWG. Several student projects have prepared the lander for a geological field campaign in lunar and Martian analogue terrain. The lander can be divided in three sections which are used to store several components of the lander. The lower compartment can be used to store a rover or used as laboratory. The middle compartment is used for the lander computer(s), spectrometers and the associated cables. The top plate is used for a telescope which in our case is used to observe the environment around the lander and to guide astronauts during their EVA. As closest volcanic are there is chosen to do the Eifel area, Germany. Several stages of volcanism from Devon till Quaternary resulted in a variation of rocks which is analogue to volcanic rocks from Moon, Mars and other near Earth objects. Several topics we would like to test were pre-defined. Functional tests and demo were performed at European astronaut centre prior to the campaign. The latest updates with respect to the remote control were tested. The pressurised transport vehicle was equipped as remote base for (scientific) support during the campaign. The new instrument set-up were tested and some spectra were measured on collected rocks. The telescope was used to study the environment around the lander

  2. Coordinated Airborne Studies in the Tropics (CAST) Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Vaughan, Geraint [Univ. of Manchester (United Kingdom)

    2016-05-01

    The last field campaign held at the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility site on Manus Island, Papua New Guinea (PNG), was conducted in February 2014 as part of the Co-ordinated Airborne Studies in the Tropics (CAST) campaign. This campaign was a collaboration between the National Aeronautics and Space Administration (NASA), National Center for Atmospheric Research (NCAR), and the United Kingdom’s (UK) Natural Environment Research Council (NERC) to study the composition of the Tropical Tropopause Layer (TTL) and the impact of deep convection on this composition. There are three main areas of interest: i) transport of trace gases in the tropical atmosphere (especially short-lived halogenated compounds that can be lifted rapidly into the TTL, where they augment the stratospheric loading of these species); ii) formation of cirrus and its impact on the TTL; and iii) the upper-atmosphere water vapor budget. Overall, the aim was to improve understanding of the dynamical, radiative, and chemical role of the TTL. The Manus operation was a joint experiment between the Universities of Manchester and Cambridge and the UK National Centre for Atmospheric Science (NCAS). It consisted of two elements: an ozonesonde campaign to measure ozone vertical profiles through the TTL, and ground-based monitoring of ozone, halogenated hydrocarbons, and greenhouse gases to determine the composition of lower-boundary-layer air in the Warm Pool region. Thanks to the support from the ARM Climate Research Facility and the exemplary collaboration of ARM staff in the region, the campaign was very successful.

  3. Breastfeeding social marketing: lessons learned from USDA's "Loving Support" campaign.

    Science.gov (United States)

    Pérez-Escamilla, Rafael

    2012-10-01

    Social marketing involves the application of commercial marketing principles to advance the public good. Social marketing calls for much more than health communications campaigns. It involves four interrelated tasks: audience benefit, target behavior, essence (brand, relevance, positioning), and developing the "4Ps" (product, price, place, promotion) marketing mix. The ongoing U.S. Department of Agriculture "Loving Support Makes Breastfeeding Work" campaign was launched in 1997 based on social marketing principles to increase breastfeeding initiation rates and breastfeeding duration among Special Supplemental Nutrition Program for Women, Infants and Children (WIC) participants. Since then there have been improvements in breastfeeding duration in the country, and the majority of WIC women now initiate breastfeeding. Breastfeeding in public places is still not well accepted by society at large, and any and exclusive breastfeeding durations remain exceedingly low. Lessons learned from "Loving Support" and other campaigns indicate that it is important to design social marketing campaigns to target the influential societal forces (e.g., family and friends, healthcare providers, employers, formula industry, legislators) that affect women's decision and ability to breastfeed for the recommended amount of time. This will require formative research that applies the social-ecological model to different population segments, taking and identifying the right incentives to nudge more women to breastfeed for longer. Any new breastfeeding campaign needs to understand and take into account the information acquisition preferences of the target audiences. The vast majority of WIC women have mobile devices and are accessing social media. The Brazilian experience indicates that making breastfeeding the social norm can be done with a solid social marketing strategy. This is consistent with the recently released "Six Steps to Achieve Breastfeeding Goals for WIC Clinics," which identifies

  4. Social Media as a Tool for Online Advocacy Campaigns: Greenpeace Mediterranean’s Anti Genetically Engineered Food Campaign in Turkey

    Directory of Open Access Journals (Sweden)

    B. Pınar Özdemir

    2012-12-01

    Full Text Available Advocacy has been one of the main fields of study in public relations and is established amongst the main functions of public relations. The strong need of non-governmental organizations for public support in order to reach their goals locates public relations and advocacy at a central position for these organizations. Social media, which have been introduced by the further development of Internet technology, especially Web 2.0, has had a significant impact upon public relations and advocacy activities of non-governmental organizations in particular. This development also led non-governmental organizations towards online advocacy campaigns that promote active participation of supporters with more cost effective methods that can easily become widespread. The aim of this study is to place the advocacy campaigns of non-governmental organizations into the context of public relations and to discuss how social media can be utilized in online advocacy through the case study of the Yemezler! (We do not buy it! campaign by Greenpeace Mediterranean that has been significantly successful in a short period in Turkey. The Dragonfly Effect model developed by Aaker and Smith (2010 is employed as a framework in the analysis of the Yemezler! campaign.

  5. Buttons to Bumper Stickers: Political Campaign Memorabilia--Campaign Memorabilia Can Help Students Connect Past with Present

    Science.gov (United States)

    Potter, Lee Ann

    2004-01-01

    During the season of political campaigns scores of bumper stickers, posters, and other items with slogans supporting one candidate or another suddenly appear and quickly multiply around neighborhoods and towns, with stickers plastered on cars, and posters hanging in windows, or posted in front yards. From George Washington to George W. Bush,…

  6. Evaluating the effectiveness of an Australian obesity mass-media campaign: how did the 'Measure-Up' campaign measure up in New South Wales?

    Science.gov (United States)

    King, E L; Grunseit, A C; O'Hara, B J; Bauman, A E

    2013-12-01

    In 2008, the Australian Government launched a mass-media campaign 'Measure-Up' to reduce lifestyle-related chronic disease risk. Innovative campaign messages linked waist circumference and chronic disease risk. Communication channels for the campaign included television, press, radio and outdoor advertising and local community activities. This analysis examines the impact of the campaign in the state of New South Wales, Australia. Cross-sectional telephone surveys (n = 1006 adults pre- and post-campaign) covered self-reported diet and physical activity, campaign awareness, knowledge about waist circumference, personal relevance of the message, perceived confidence to make lifestyle changes and waist-measuring behaviours. The campaign achieved high unprompted (38%) and prompted (89%) awareness. From pre- to post-campaign, knowledge and personal relevance of the link between waist circumference and chronic disease and waist measuring behaviour increased, although there were no significant changes in reported fruit and vegetable intake nor in physical activity. Knowledge of the correct waist measurement threshold for chronic disease risk increased over 5-fold, adjusted for demographic characteristics. 'Measure-Up' was successful at communicating the new campaign messages. Continued long-term investment in campaigns such as 'Measure-Up', supplemented with community-based health promotion, may contribute to population risk factor understanding and behaviour change to reduce chronic disease. PMID:23962490

  7. Muscular Dystrophy Campaign: Putting Some Financial Muscle Behind Finding a Cure

    OpenAIRE

    Pohlschmidt, Marita

    2012-01-01

    The Muscular Dystrophy Campaign, a London-based charitable organization, funds research on muscle function and muscle disease, including the study of muscle stem cells. Dr. Marita Pohlschmidt, the Muscular Dystrophy Campaign's director of research, describes its vision and goals.

  8. The relationship between campaigning on Twitter and electoral support: present or absent

    NARCIS (Netherlands)

    S. Kruikemeier; G. van Noort; R. Vliegenthart

    2013-01-01

    This study investigates the content characteristics of political communication on Twitter during an election campaign and the relationship between candidates’ style of online campaigning (i.e., politically personalized and interactive communication) and electoral support for those candidates. Thereb

  9. EDF launching a new advertising campaign for nuclear power

    International Nuclear Information System (INIS)

    Full text: Starting on November 12 [art, Electricite de France launched its sixth advertising campaign for nuclear power, running in newspapers, magazines and on television. Inserts were published in 10 national daily newspapers and 7 magazines spread over a week period. A 40 second TV commercial will also be broadcast on 15 different channels between November 17 and December 7,1997. In a setting of renewed opposition to nuclear power, the 1997 campaign is a deliberate voicing of opinion and a response designed to instill responsibility and clearly inform the public over the results of the French nuclear electricity programme. The campaign, costing 22 million francs 9 million for the publication of inserts and 13 million for the TV spots) dwells heavily on the programme's comparative benefits for France. The TV commercial, created by the ad agency Callegari Berville, conveys communication based on proof. The rationale is informative in tone, stating that nuclear power ensures a part, of France's independence for energy, and that this is an inexpensive form of power, the results of which are visible on every electricity bill. What is more, nuclear power is a clean and non-polluting energy form. Through scenes of daily life and other imaginary scenes, the spot highlights the advantages nuclear power gives our country. The press campaign is a continuity of the campaign run in November 1996, with EDF using information developed in advertisements to respond to the major questions being asked by the public: how does nuclear power make the cost of electricity competitive? Why does, nuclear power create more jobs in France than other forms of energy? What is the impact of nuclear power on global warming? What do we do with nuclear waste? Why does nuclear power help put our trade balance in the black? The campaign also helps meet a demand by using a reply coupon to propose a number of documents such as 'Focus on the French Nuclear Electricity Programme' or 'Nuclear Waste in

  10. Change and continuity in the Liberal Democrat election campaign of 2005

    OpenAIRE

    Grayson, Richard S.

    2005-01-01

    The Liberal Democrat campaign of 2005 was judged by the public to be the most effective of the three main campaigns. It also delivered tangible gains: more seats and more votes for the second successive election. However, the campaign has been criticised, and there has been disappointment within the party that the gains were not greater. This article considers why the party's 2005 campaign was largely the same as in 2001, examining how far the party changed in the intervening years. It begins...

  11. Negative Effects of Incentivised Viral Campaigns for Activity in Social Networks

    OpenAIRE

    Michalski, Radosław; Jankowski, Jarosław; Kazienko, Przemysław

    2013-01-01

    Viral campaigns are crucial methods for word-of-mouth marketing in social communities. The goal of these campaigns is to encourage people for activity. The problem of incentivised and non-incentivised campaigns is studied in the paper. Based on the data collected within the real social networking site both approaches were compared. The experimental results revealed that a highly motivated campaign not necessarily provides better results due to overlapping effect. Additional studies have shown...

  12. Citizenship in action: the lived experiences of citizens with dementia who campaign for social change

    OpenAIRE

    Bartlett, Ruth

    2014-01-01

    This article examines the experiences of citizens with dementia who campaign for social change, with a particular focus on the effects of campaigning on citizenry identity and psycho-emotional well-being. In diary-interviews, 16 people with dementia recorded and described their experiences of campaigning. Findings revealed that although campaigning can be energising and reaffirming of citizen identity, because it (re)located a person within the realm of work, individuals may experience dement...

  13. Integrating Public Relations with Advertising: An Exercise for Students in the College Public Relations Campaigns Course

    Science.gov (United States)

    Moody, Reginald Ford

    2012-01-01

    Today's public relations (PR) campaigns courses give students the opportunity to research, analyze, plan, and, in many cases, execute a campaign for a real client. Even so, today's campaigns courses may leave students with a weak understanding of how PR can best partner with other tools in the communication mix, namely advertising. Educators may…

  14. Awareness Effects of a Youth Suicide Prevention Media Campaign in Louisiana

    Science.gov (United States)

    Jenner, Eric; Jenner, Lynne Woodward; Matthews-Sterling, Maya; Butts, Jessica K.; Williams, Trina Evans

    2010-01-01

    Research on the efficacy of mediated suicide awareness campaigns is limited. The impacts of a state-wide media campaign on call volumes to a national hotline were analyzed to determine if the advertisements have raised awareness of the hotline. We use a quasi-experimental design to compare call volumes from ZIP codes where and when the campaign is…

  15. MTV's "Staying Alive" Global Campaign Promoted Interpersonal Communication about HIV and Positive Beliefs about HIV Prevention

    Science.gov (United States)

    Geary, Cynthia Waszak; Burke; Holly McClain; Castelnau, Laure; Neupane; Shailes; Sall, Yacine Ba; Wong, Emily; Tucker, Heidi Toms

    2007-01-01

    In 2002 MTV launched a global multicomponent HIV prevention campaign, "Staying Alive," reaching over 166 countries worldwide. An evaluation of this campaign focused on three diverse sites: Kathmandu, Nepal; Sao Paulo, Brazil; and Dakar, Senegal. Data were collected before and after campaign implementation through population-based household…

  16. Exposure to MTV's Global HIV Prevention Campaign in Kathmandu, Nepal; Sao Paulo, Brazil; and Dakar, Senegal

    Science.gov (United States)

    Geary, Cynthia Waszak; Burke, Holly McClain; Castelnau, Laure; Neupane, Shailes; Sall, Yacine Ba; Wong, Emily

    2007-01-01

    In 2002 MTV aired a global media campaign, "Staying Alive," to promote HIV prevention among 16- to 25-year-olds. Skeptics believed that a global MTV campaign would reach only a small group of elite young people. MTV increased access to its campaign, however, by making all materials "rights free" to third-party (non-MTV) broadcasters. Over 789…

  17. Improving the effectiveness of road safety campaigns: Current and new practices

    NARCIS (Netherlands)

    Hoekstra, T.; Wegman, F.C.M.

    2011-01-01

    The evaluation of campaigns aimed at improving road safety is still the exception rather than the rule. Because of this, ineffective campaigns and campaign techniques are allowed to continue to be utilised without question, while new methods of behaviour modification are often ignored. Therefore, th

  18. Improving the effectiveness of road safety campaigns : current and new practices.

    NARCIS (Netherlands)

    Hoekstra, A.T.G. & Wegman, F.C.M.

    2015-01-01

    The evaluation of campaigns aimed at improving road safety is still the exception rather than the rule. Because of this, ineffective campaigns and campaign techniques are allowed to continue to be utilised without question, while new methods of behaviour modification are often ignored. Therefore, th

  19. [Evaluation of national prevention campaigns against AIDS: analysis model].

    Science.gov (United States)

    Hausser, D; Lehmann, P; Dubois, F; Gutzwiller, F

    1987-01-01

    The evaluation of the "Stop-Aids" campaign is based upon a model of behaviour modification (McAlister) which includes the communication theory of McGuire and the social learning theory of Bandura. Using this model, it is possible to define key variables that are used to measure the impact of the campaign. Process evaluation allows identification of multipliers that reinforce and confirm the initial message of prevention (source) thereby encouraging behaviour modifications that are likely to reduce the transmission of HIV (condom use, no sharing of injection material, monogamous relationship, etc.). Twelve studies performed by seven teams in the three linguistic areas contribute to the project. A synthesis of these results will be performed by the IUMSP. PMID:3687209

  20. A campaign against violence: USAID / Kenya funds "Breaking the Silence".

    Science.gov (United States)

    1997-01-01

    From November 25 to December 10, 1996, USAID/Kenya supported 16 days of activism against gender violence. Called "Breaking the Silence," this annual national campaign was aimed at raising awareness of the rising level of violence against women in Kenya. At meeting places around the country, the campaign, organized by the Coalition on Violence Against Women/Kenya and partially funded by USAID/Kenya, brought together hundreds of participants for a dialogue about gender-based violence. Speakers sought to debunk the myths surrounding violence, including the tendency to blame the victims of gender violence. Victims of violence described their treatment at the hands of abusers. Information brochures discussing domestic battery, wife killing, incest, and other forms of violence against women were distributed. USAID/Kenya has provided funding for this coalition since 1995. PMID:12321054

  1. Analytical study plan: Shielded Cells batch 1 campaign; Revision 1

    International Nuclear Information System (INIS)

    Radioactive operations in the Defense Waste Processing Facility (DWPF) will require that the Savannah River Technology Center (SRTC) perform analyses and special studies with actual Savannah River Site (SRS) high-level waste sludge. SRS Tank 42 and Tank 51 will comprise the first batch of sludge to be processed in the DWPF. Approximately 25 liters of sludge from each of these tanks will be characterized and processed in the Shielded Cells of SRTC. During the campaign, processes will include sludge characterization, sludge washing, rheology determination, mixing, hydrogen evolution, feed preparation, and vitrification of the waste. To complete the campaign, the glass will be characterized to determine its durability and crystallinity. This document describes the types of samples that will be produced, the sampling schedule and analyses required, and the methods for sample and analytical control

  2. Capsule performance optimization in the National Ignition Campaign

    International Nuclear Information System (INIS)

    A capsule performance optimization campaign will be conducted at the National Ignition Facility [G. H. Miller et al., Nucl. Fusion 44, 228 (2004)] to substantially increase the probability of ignition by laser-driven hohlraums [J. D. Lindl et al., Phys. Plasmas 11, 339 (2004)]. The campaign will experimentally correct for residual uncertainties in the implosion and hohlraum physics used in our radiation-hydrodynamic computational models before proceeding to cryogenic-layered implosions and ignition attempts. The required tuning techniques using a variety of ignition capsule surrogates have been demonstrated at the OMEGA facility under scaled hohlraum and capsule conditions relevant to the ignition design and shown to meet the required sensitivity and accuracy. In addition, a roll-up of all expected random and systematic uncertainties in setting the key ignition laser and target parameters due to residual measurement, calibration, cross-coupling, surrogacy, and scale-up errors has been derived that meets the required budget.

  3. Capsule performance optimization in the national ignition campaign

    International Nuclear Information System (INIS)

    A capsule performance optimization campaign will be conducted at the National Ignition Facility [1] to substantially increase the probability of ignition. The campaign will experimentally correct for residual uncertainties in the implosion and hohlraum physics used in our radiation-hydrodynamic computational models before proceeding to cryogenic-layered implosions and ignition attempts. The required tuning techniques using a variety of ignition capsule surrogates have been demonstrated at the Omega facility under scaled hohlraum and capsule conditions relevant to the ignition design and shown to meet the required sensitivity and accuracy. In addition, a roll-up of all expected random and systematic uncertainties in setting the key ignition laser and target parameters due to residual measurement, calibration, cross-coupling, surrogacy, and scale-up errors has been derived that meets the required budget.

  4. Capsule performance optimization in the national ignition campaign

    Science.gov (United States)

    Landen, O. L.; MacGowan, B. J.; Haan, S. W.; Edwards, J.

    2010-08-01

    A capsule performance optimization campaign will be conducted at the National Ignition Facility [1] to substantially increase the probability of ignition. The campaign will experimentally correct for residual uncertainties in the implosion and hohlraum physics used in our radiation-hydrodynamic computational models before proceeding to cryogenic-layered implosions and ignition attempts. The required tuning techniques using a variety of ignition capsule surrogates have been demonstrated at the Omega facility under scaled hohlraum and capsule conditions relevant to the ignition design and shown to meet the required sensitivity and accuracy. In addition, a roll-up of all expected random and systematic uncertainties in setting the key ignition laser and target parameters due to residual measurement, calibration, cross-coupling, surrogacy, and scale-up errors has been derived that meets the required budget.

  5. OLYMPEX Counterflow Spectrometer and Impactor Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Poellot, Michael [Univ. of North Dakota, Grand Forks, ND (United States)

    2016-07-01

    The U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility’s ARM Aerial Facility (AAF) Counterflow Spectrometer and Impactor (CSI) probe was flown on the University of North Dakota Cessna Citation research aircraft during the Olympic Mountain Experiment (OLYMPEX). The field campaign took place from November 12 through December 19, 2015, over the Olympic Mountains and coastal waters of Washington State as part of a National Aeronautics and Space Administration (NASA) Global Precipitation Measurement (GPM) validation campaign. The CSI was added to the Citation instrument suite to support the NASA Aerosol-Cloud Ecosystem (ACE) satellite program and flights of the NASA Lockheed Earth Resources (ER-2) aircraft. ACE funded extra ER-2 flights to focus on clouds that are weakly precipitating, which are also of interest to the DOE Atmospheric System Research (ASR) program.

  6. Electoral Campaigning in Indonesia: The Professionalization and Commercialization after 1998

    Directory of Open Access Journals (Sweden)

    Andreas Ufen

    2010-01-01

    Full Text Available According to “Western” models, there are three different stages of electioneering. In Indonesia, elements of these different stages are now combined. The result is not a comprehensive “Americanization”, but a professionalization, along with a hybridization of indigenous and foreign methods. At the beginning, the elections of 1955 were marked by a localized campaign and the absence of TV, pollsters and consultants. The long suppression of electoral politics (from 1957 until 1998 has decelerated the transition toward new forms of electioneering. Technological change, institutional reforms (especially the introduction of direct presidential and direct local elections, the general dealignment of political parties, and the extraordinary rise of pollsters and consultants have effected a professionalization and commercialization of campaigning since the fall of Suharto. Political parties are now tending to become more market-oriented.

  7. Ion chromatography campaigns at several boiling water reactors

    International Nuclear Information System (INIS)

    Water chemistry characterization campaigns using on-line ion chromatography were conducted at several BWRs during 1989. Some of the highlights from these campaigns, along with equipment and IC methods are presented in this paper. Monitoring copper ion in final feedwater and filter demineralizer effluents at levels <0.2 ppb enabled optimum operation of the condensate demineralizer system. The need for new precoats was based on ion trends, not pressure drop or volume limitations. Conductivity transients, due to power reductions, were characterized. Magnesium, calcium, sulfate and chromate were the major contributors. Start up, water chemistry transients, were monitored, revealing organics from sealing compounds used in the condenser and turbine. On-line IC is an effective tool for understanding power plant chemistry and improving operations of condensate cleanup systems

  8. Capsule Performance Optimization in the National Ignition Campaign

    Energy Technology Data Exchange (ETDEWEB)

    Landen, O L; MacGowan, B J; Haan, S W; Edwards, J

    2009-10-13

    A capsule performance optimization campaign will be conducted at the National Ignition Facility to substantially increase the probability of ignition. The campaign will experimentally correct for residual uncertainties in the implosion and hohlraum physics used in our radiation-hydrodynamic computational models before proceeding to cryogenic-layered implosions and ignition attempts. The required tuning techniques using a variety of ignition capsule surrogates have been demonstrated at the Omega facility under scaled hohlraum and capsule conditions relevant to the ignition design and shown to meet the required sensitivity and accuracy. In addition, a roll-up of all expected random and systematic uncertainties in setting the key ignition laser and target parameters due to residual measurement, calibration, cross-coupling, surrogacy, and scale-up errors has been derived that meets the required budget.

  9. New awareness campaign increases appeal of family planning.

    Science.gov (United States)

    1999-06-01

    This article examines the impact of the campaign known as "Bringing New Marital and Reproductive Styles into Tens of Thousands of Households" on family planning in China. The awareness campaign, which started in October 1998, was established to increase the effectiveness of family planning and introduce progressive lifestyles among the population through an interactive and service-oriented approach focusing on the needs of human beings. The program emphasizes the following elements: 1) late marriage; 2) late childbirth; 3) fewer childbirth; 4) gender equality; 5) male participation in family planning; 6) dissemination of family planning and reproductive health knowledge; 7) healthier births and quality of education; 8) enhanced self-care capabilities; 9) higher quality of life; and 10) healthier lifestyles. A face-to-face approach was used to encourage public participation and increase the appeal of family planning programs to ordinary people. Efforts are also being made to expose rural residents to new ideas and lifestyles. PMID:12319745

  10. Targeting young voters in a political campaign: Empirical insights into an interactive digital marketing campaign in the 2007 Finnish general election

    OpenAIRE

    Leppäniemi, Matti; Karjaluoto, Heikki; Lehto, Heikki; Goman, Anni

    2010-01-01

    At general elections across Europe, turnout among young people tends to be significantly lower than among older voters. Therefore, this paper examines a digital marketing campaign that was targeted at young voters in the 2007 Finnish general election. More specifically, this paper aims to provide insights into the creative development process of a political marketing campaign and the nature of the client-agency relationship in political campaigns. The methodology adopted in thi...

  11. Automated System for Effective Internet Marketing Campaign (ASEIMC)

    OpenAIRE

    Kovacheva, Todorka

    2008-01-01

    The purpose of the paper is to present an automated system for realization of effective internet marketing campaign (ASEIMC). The constantly growing number of websites available online brings more problems for the contemporary enterprises to reach their potential customers. Therefore the companies have to discover novel approaches to increase their online sales. The presented ASEIMC system gives such an approach and helps small and medium enterprises to compete for customers ...

  12. Tips From Former Smokers – 2013 Campaign

    Centers for Disease Control (CDC) Podcasts

    2013-03-28

    Tim McAfee, MD, MPH, of CDC’s Office on Smoking and Health, discusses the 2013 Tips campaign, and his personal experience as a doctor treating people with diseases caused by smoking, or made worse by it. He also offers advice on how people can quit smoking.  Created: 3/28/2013 by Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion.   Date Released: 3/28/2013.

  13. Negative economic consequences of ethical campaigns?: Market data evidence

    OpenAIRE

    Yamamoto, Wataru

    2013-01-01

    This study demonstrates how ethical attributes of goods affect market outcomes on the basis of market data and actual ethical campaigns. Among the various types of such attributes, such as eco-label and fair trade label, I focus on cause-related marketing (CRM), which economists study less frequently than other ethical attributes. Researchers who analyzed this topic focused largely on experimental data, which has less noise and enables researchers to obtain the pure effect of ethical attribut...

  14. Developing integrated marketing communication campaign for CoreFinland Ltd

    OpenAIRE

    Kucher, Kristina

    2012-01-01

    The aim of this study is to develop marketing communication campaign for a small-sized snacks- producing company CoreFinland Ltd using the integrated approach. The research question defines what kind of marketing activities the case company needs in order to improve the interaction with consumers and raise brand awareness. The first part of the research is a qualitative study of relevant marketing literature that concentrates on comparison between traditional and modern marketing. An...

  15. 242-A Campaign 99-1 process control plan

    Energy Technology Data Exchange (ETDEWEB)

    LE, E.Q.

    1999-08-25

    242-A Evaporator 99-1 will process approximately one million gallons of waste from tank 102-AW in June 1999. The process control Plan provides a general description of activities, which will occur during 242-A Evaporator Campaign 99-1 and to document analyses conducted to demonstrate that 102-AW waste is acceptable for processing. Predict is a registered trademark of Risk Decisions England Corporation, United Kingdom.

  16. Increase of campaign attractiveness and taking advantage of online trends

    OpenAIRE

    Braga, Carolina

    2016-01-01

    This document is based on a master’s thesis work project conducted by Nova SBE students to help the leading Portuguese telecom provider MEO increase its digital campaign’s attractiveness and to take better advantage of the new online trends. Recommendations are given based on primary research in the form of a focus group and a survey questionnaire launched online. Subjects such as digital marketing channels, high-impact digital advertisement formats, campaign content and the emergence of new ...

  17. Party Activists, Campaign Funding and the Quality of Government

    OpenAIRE

    John Maloney; Andrew Pickering

    2010-01-01

    We study the formation of government policy in democracies when turnout depends on party activists and campaign spending ‐ parties’ ‘political capital’. The functional importance of political capital determines equilibrium rent-seeking in government. Often the more potent political capital is the greater the extent of rent-seeking. Limiting the level of political capital is distinct from reducing its potency, and whereas we find a strong case for reducing potency we find that placing limits o...

  18. Public funding of political parties when campaigns are informative

    OpenAIRE

    Ortuño Ortín, Ignacio; Schultz, Christian

    2012-01-01

    The paper considers public funding of political parties when some voters are poorly informed about parties? candidates and campaigns are informative. For symmetric equilibria, it is shown that more public funding leads parties to chose more moderate candidates, and that an increase in the funding's dependence on vote shares induces further moderation and improves welfare. If parties are asymmetric, vote share dependent public funding bene?ts the large party and makes it moderate its candidate...

  19. The Hadia Story: Digital Storytelling in Election Campaigns

    OpenAIRE

    Øyvind Kalnes; Eva Bakøy

    2010-01-01

    Digital storytelling in election campaigns is a relatively recent phenomenon, which needs to be investigated in order to enhance our understanding of changes and developments in modern political communication. This article is an analysis of how the Norwegian-Pakistani Labour politician, Hadia Tajik, has used digital storytelling to construct her political identity, and a discussion of the consequences of her experiments with this genre. The focus is on the five video stories she released d...

  20. Mass Media Social Marketing Campaigns: A Practitioners Perspective

    OpenAIRE

    Patrick van Esch; Darejan Tsartsidze; Linda Jean van Esch

    2014-01-01

    This paper explores mass media social marketing practitioner perspectives of the intersect where the dimensionsof religion taxonomy and mass media social marketing campaigns meet. Under an interpretive paradigm (Crotty,1998), in-depth interviews were conducted with five expert mass media social marketing practitioners inAustralia. The data was analysed qualitatively with the data analysis software package NVivo. Five themesemerged from the results: (1) The dimension of religion taxonomy does ...

  1. Social media as political party campaign in Indonesia

    OpenAIRE

    Abdillah, Leon Andretti

    2014-01-01

    Social media as a trend in the Internet is now used as a medium for political campaigns. Author explores the advantages and social media implementation of any political party in Indonesia legislative elections 2014. Author visited and analyzed social media used by the contestants, such as: Facebook, and Twitter. Author collected data from social media until the end of April 2014. This article discusses the use of social media by political parties and their features. The results of this study ...

  2. Development of Web Service Integration and Advertisement Campaign Design Interface

    OpenAIRE

    Nilsson, Johan

    2012-01-01

    Ad Gateway is a product which provides targeting of online advertisements. This thesis focuses on improving its web based admin interface, used for defining targeting properties as well as creating the advertisements. First by integrating the system with third party web services used for storage of advertisement campaigns, called advertisement providers, allowing advertisement to be retrieved and uploaded directly to their servers. Later to extend the admin interface with new functionality, i...

  3. Social Networking Websites in Electoral Campaigns: the Case of Lithuania

    OpenAIRE

    Suminas, Andrius

    2012-01-01

    In recent years social networking websites, and especially Facebook, have attracted millions of new users. For that reason, politicians seek to use this interactive space more and more intensively for their goals, most often during the period of election campaigns. This article analyzes the processes of political communication via social networking sites, and discusses the benefits and some negative aspects of these communicational activities. As well, the article presents the analysis of the...

  4. Barrow Black Carbon Source and Impact Study Final Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Barrett, Tate

    2014-07-01

    The goal of the Barrow Black Carbon Source and Impact campaign was to characterize the concentration and isotopic composition of carbonaceous atmospheric particulate matter (PM) at the Atmospheric Radiation Measurement (ARM) Climate Research Facility site in Barrow, Alaska. The carbonaceous component was characterized by measuring the organic and black carbon (OC and BC) components of the total PM. To facilitate complete characterization of the PM, filter-based collections were used, including a medium volume PM2.5 sampler and a high volume PM10 sampler. Thirty-eight fine PM fractions (PM2.5) and 49 coarse (PM10) PM fractions were collected at weekly and bi-monthly intervals. The PM2.5 sampler operated with minimal maintenance during the 12 month campaign. The PM10 sampler used for the Barrow Black Carbon Source and Impact (BBCSI) study used standard Tisch “hi-vol” motors that have a known lifetime of approximately 1 month under constant use; this necessitated monthly maintenance, and it is suggested that, for future deployment in the Arctic, the motors be upgraded to industrial blowers. The BBCSI sampling campaign successfully collected and archived 87 ambient atmospheric PM samples from Barrow, Alaska, from July 2012 to June 2013. Preliminary analysis of the OC and BC concentrations has been completed. This campaign confirmed known trends of high BC lasting from the winter through to spring haze periods and low BC concentrations in the summer. However, the annual OC concentrations had a very different seasonal pattern with the highest concentrations during the summer, lowest concentrations during the fall, and increased concentrations during the winter and spring (Figure 1).

  5. Process control plan for 242-A Campaign 99-1

    International Nuclear Information System (INIS)

    242-A Evaporator 99-1 will process approximately one million gallons of waste from tank 102-AW in June 1999. The process control Plan provides a general description of activities, which will occur during 242-A Evaporator Campaign 99-1 and to document analyses conducted to demonstrate that 102-AW waste is acceptable for processing. Predict is a registered trademark of Risk Decisions England Corporation, United Kingdom

  6. The linguistic aspect of strategic framing in modern political campaigns

    OpenAIRE

    Agnieszka Pluwak

    2015-01-01

    The linguistic aspect of strategic framing in modern political campaignsThe following article describes the role of semantics in political marketing, emphasizing the mechanism of framing and perspectivising in discourse. The complexity of the framing process is discussed in the introduction, then the linguistic aspect of political framing is debated and the technique of wording formulation in political discourse analyzed. Finally, implications and conclusions for further research are presente...

  7. Smart Pacing for Effective Online Ad Campaign Optimization

    OpenAIRE

    Xu, Jian; Lee, Kuang-chih; Li, Wentong; Qi, Hang; Lu, Quan

    2015-01-01

    In targeted online advertising, advertisers look for maximizing campaign performance under delivery constraint within budget schedule. Most of the advertisers typically prefer to impose the delivery constraint to spend budget smoothly over the time in order to reach a wider range of audiences and have a sustainable impact. Since lots of impressions are traded through public auctions for online advertising today, the liquidity makes price elasticity and bid landscape between demand and supply ...

  8. Stroke risk perception among participants of a stroke awareness campaign

    OpenAIRE

    Heuschmann Peter U; Heidrich Jan; Kraywinkel Klaus; Wagner Markus; Berger Klaus

    2007-01-01

    Abstract Background Subjective risk factor perception is an important component of the motivation to change unhealthy life styles. While prior studies assessed cardiovascular risk factor knowledge, little is known about determinants of the individual perception of stroke risk. Methods Survey by mailed questionnaire among 1483 participants of a prior public stroke campaign in Germany. Participants had been informed about their individual stroke risk based on the Framingham stroke risk score. S...

  9. Clustering Methods Application for Customer Segmentation to Manage Advertisement Campaign

    OpenAIRE

    Maciej Kutera; Mirosława Lasek

    2010-01-01

    Clustering methods are recently so advanced elaborated algorithms for large collection data analysis that they have been already included today to data mining methods. Clustering methods are nowadays larger and larger group of methods, very quickly evolving and having more and more various applications. In the article, our research concerning usefulness of clustering methods in customer segmentation to manage advertisement campaign is presented. We introduce results obtained by using four sel...

  10. Exploring social marketing landscapes: A review of food campaigns

    OpenAIRE

    CAVICCHI A.; G.Stefani; Romano, D.

    2011-01-01

    Social marketing is a growing research field. It has been proved that social marketing has some effectiveness in health programs and can help in shaping people’s behaviour. This paper examines the role of social marketing in public communication campaigns and, more specifically, it explores the issue of healthy food habits promotion. An overview of theoretical issues surrounding definitions of basic principles and contents of social marketing is presented. Consequently social marketing is ana...

  11. Kony 2012 - Knowledge and Responsibility in Development Campaigns

    OpenAIRE

    Lindskrog, Tine Irming

    2013-01-01

    This thesis investigates how the social movement Invisible Children frames meaning for action in its Kony2012 campaign, how we can understand such framing of meaning for action as knowledge, and whether Invisible Children is responsible for the implications of such framings. The thesis integrates the subjects of International Development Studies and Philosophy and will integrate theoretical aspects and discussions from both subjects. Invisible Children is a US-based social movement that a...

  12. Optimizing multi-channel use in digital marketing campaigns

    OpenAIRE

    Lemos, André Miguel Fonseca

    2015-01-01

    Digital marketing has been gaining importance in the last years. It has become an easier, faster and more accountable way to reach customers than traditional, offline marketing, leading to more effective results and lower campaign costs. In digital marketing, the need to constantly reach large audiences is met by integrating online communication channels, as this increases customer touch points and ad exposures. It becomes thus important to know which channels perform better, individually or ...

  13. Seeing Stars: A GLOBE at Night Campaign Update

    Science.gov (United States)

    Walker, Constance E.; Pompea, S. M.; Sparks, R. T.; Newhouse, M.

    2012-01-01

    The emphasis in the international citizen-science, star-hunting campaign, GLOBE at Night, is in bringing awareness to the public on issues of light pollution. Light pollution threatens not only observatory sites and our "right to starlight", but can affect energy consumption, wildlife and health. GLOBE at Night has successfully reached a few 100,000 citizen-scientists. What has done in the last year to contribute to its success? • To promote the campaign via popular social media, GLOBE at Night created Facebook and Twitter pages. • Videos have been created for 4 out of 8 Dark Skies Rangers activities. • Sky brightness measurements can be submitted in real time with smart phones or tablets using the new Web application at www.globeatnight.org/webapp/. The location, date and time register automatically. • As a proto-type, an adopt-a-street program had people in Tucson take measurements every mile for the length of the street. Grid measurements canvassed the town, allowing for comparisons of light levels over time. • The increase to 2 campaigns in 2011 re-enforces these studies. In 2012, the campaign will be offered 4 times for 10 days a month: January 14-23, February 12-21, March 13-22 and April 11-20. • A new Web application (www.globeatnight.org/mapapp/) allows for mapping GLOBE at Night data points within a specified distance around a city or area of choice. The resulting maps are bookmarkable and shareable. • NOAO and Arizona Game and Fish Department started a project with GLOBE at Night data and bat telemetry to examine a dark skies corridor in Tucson where endangered bats fly. While providing these updates to the GLOBE at Night program, the presentation will highlight the education and outreach value of the program's resources and outcomes, lessons learned, successes and pitfalls in communicating awareness with the public and attracting young people to study science.

  14. THE INTERCULTURAL IMPACT OF MARKETING CAMPAIGNS OF THE BENETTON BRAND

    OpenAIRE

    Corina Anamaria IOAN; Florin-Alexandru LUCA

    2014-01-01

    Ad campaigns created in-house in Benetton - United Color of Benneton, by Oliviero Toscani, the a known avant-garde photographer, made around the world to talk about the company for over 20 years. Black woman breastfeeding a white child, an AIDS photographed faces of dying or sentenced to death in American prisons are some of the most controversial advertising images of the past decade. The steps of the original communication- or socking- were appreciated and rewarded socially, professional...

  15. Viral Marketing Campaign Plan and Its Results : Relationship Games Ltd.

    OpenAIRE

    Komendová, Alena Alisa

    2013-01-01

    Relationship Games Ltd., the commissioner of this thesis, is a globally operating online company based in Helsinki, Finland. Relationship Games provides its customers with services to improve already existing interpersonal romantic relationships. The main goal was to promote Relationship Games Ltd., to attract attention and to gain new customers for Relationship Games via viral marketing campaign using the social media platforms. The objective of the thesis was to plan, develop and ex...

  16. Localisation in the 2004 Presidential Election Campaign in Taiwan

    OpenAIRE

    Wai Kwok Wong, Benson

    2008-01-01

    The 2004 presidential election campaign in Taiwan brought head to head the political alliance of the Kuomintang (KMT), the People’s First Party (PFP) and the New Party (NP) on one side, and of the Democracy Progressive Party (DPP) and the Taiwan Solidarity Union (TSU) on the other. Adopting an iconographic approach, this article looks at four aspects of “Taiwanisation”: a stronger Taiwan identity, the island’s ability to face political challenges arising from democratisation and political unr...

  17. BC Walks: Replication of a Communitywide Physical Activity Campaign.

    OpenAIRE

    Reger-Nash, Bill; Fell, Patricia; Spicer, Deborah; Fisher, Brian D.; Cooper, Linda; Chey, Tien; Bauman, Adrian

    2006-01-01

    Introduction Individuals not engaging in recommended amounts of moderate-intensity physical activity are deemed insufficiently active and are at greater risk of chronic disease. Social marketing strategies may promote positive changes in physical activity levels among insufficiently active individuals. Methods A quasi-experimental design was used to determine whether the results of a previous communitywide physical activity social marketing campaign conducted in Wheeling, WVa (population, 31,...

  18. Images and bodies subject: sexuality in advertising campaign be stupid

    OpenAIRE

    Douglas Luiz Menegazzi

    2013-01-01

    This paper discusses the portrayal of sexuality and gender in contemporary advertising by the image and it focuses on visual analysis of the case study of the campaign Be Stupid, the clothing brand Diesel. Examines some of the ads clearer suggestions to the theme of sexuality, about fifteen images, running between 2010 and 2011em many countries, including Brazil, having won the controversial impact of media such as magazines, billboards and especially the Internet. Perform a survey of theoret...

  19. Teaching environmental physics with a field measurement campaign

    International Nuclear Information System (INIS)

    With 15 years of experience of teaching environmental physics, we still need to develop our curriculum. In this paper we present our findings from teaching environmental physics in close association with mathematical statistics in an applied field measurement campaign. Here not only environmental physics is taught, but also the concept of experimental planning, design, implementation, and evaluation of a field measurement campaign. The field measurement gives the students the opportunity to follow the whole process starting from experimental planning, including formulating the questions to answer, through design of the experiment, sample collection, analysis, and evaluation, together with the writing of a final report. All possible aspects of the problem that the students are working on can be carefully investigated, but the emphasis has been on understanding the whole process of carrying out a field campaign. This holistic view gives the students more interest in and better motivation for exploring the subject. This course gave the students insight into the field of interdisciplinary environmental research, promoted their creativity, and also gave the teachers a feeling of satisfaction

  20. Radiation Isotope Identification Device (RIIDs) Field Test and Evaluation Campaign

    International Nuclear Information System (INIS)

    Handheld, backpack, and mobile sensors are elements of the Global Nuclear Detection System for the interdiction and control of illicit radiological and nuclear materials. They are used by the U.S. Department of Homeland Security (DHS) and other government agencies and organizations in various roles for border protection, law enforcement, and nonproliferation monitoring. In order to systematically document the operational performance of the common commercial off-the-shelf portable radiation detection systems, the DHS Domestic Nuclear Detection Office conducted a test and evaluation campaign conducted at the Nevada Test Site from January 18 to February 27, 2006. Named 'Anole', it was the first test of its kind in terms of technical design and test complexities. The Anole test results offer users information for selecting appropriate mission-specific portable radiation detection systems. The campaign also offered manufacturers the opportunity to submit their equipment for independent operationally relevant testing to subsequently improve their detector performance. This paper will present the design, execution, and methodologies of the DHS Anole portable radiation detection system test campaign

  1. Reliability engineering analysis of ATLAS data reprocessing campaigns

    International Nuclear Information System (INIS)

    During three years of LHC data taking, the ATLAS collaboration completed three petascale data reprocessing campaigns on the Grid, with up to 2 PB of data being reprocessed every year. In reprocessing on the Grid, failures can occur for a variety of reasons, while Grid heterogeneity makes failures hard to diagnose and repair quickly. As a result, Big Data processing on the Grid must tolerate a continuous stream of failures, errors and faults. While ATLAS fault-tolerance mechanisms improve the reliability of Big Data processing in the Grid, their benefits come at costs and result in delays making the performance prediction difficult. Reliability Engineering provides a framework for fundamental understanding of the Big Data processing on the Grid, which is not a desirable enhancement but a necessary requirement. In ATLAS, cost monitoring and performance prediction became critical for the success of the reprocessing campaigns conducted in preparation for the major physics conferences. In addition, our Reliability Engineering approach supported continuous improvements in data reprocessing throughput during LHC data taking. The throughput doubled in 2011 vs. 2010 reprocessing, then quadrupled in 2012 vs. 2011 reprocessing. We present the Reliability Engineering analysis of ATLAS data reprocessing campaigns providing the foundation needed to scale up the Big Data processing technologies beyond the petascale.

  2. Barrow Black Carbon Source and Impact Study Final Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Barrett, Tate [Baylor Univ., Waco, TX (United States)

    2014-07-01

    The goal of the Barrow Black Carbon Source and Impact (BBCSI) Study was to characterize the concentration and isotopic composition of carbonaceous atmospheric particulate matter (PM) at the Atmospheric Radiation Measurement site in Barrow, AK. The carbonaceous component was characterized via measurement of the organic and black carbon (OC and BC) components of the total PM. To facilitate complete characterization of the particulate matter, filter-based collections were used, including a medium volume PM2.5 sampler and a high volume PM10 sampler. Thirty-eight fine (PM2.5) and 49 coarse (PM10) particulate matter fractions were collected at weekly and bi-monthly intervals. The PM2.5 sampler operated with minimal maintenance during the 12 month campaign. The PM10 sampler used for the BBCSI used standard Tisch hi-vol motors which have a known lifetime of ~1 month under constant use; this necessitated monthly maintenance and it is suggested that the motors be upgraded to industrial blowers for future deployment in the Arctic. The BBCSI sampling campaign successfully collected and archived 87 ambient atmospheric particulate matter samples from Barrow, AK from July 2012 to June 2013. Preliminary analysis of the organic and black carbon concentrations has been completed. This campaign confirmed known trends of high BC lasting from the winter through to spring haze periods and low BC concentrations in the summer.

  3. Radiation Isotope Identification Device (RIIDs) Field Test and Evaluation Campaign

    Energy Technology Data Exchange (ETDEWEB)

    Christopher Hodge, Raymond Keegan

    2007-08-01

    Handheld, backpack, and mobile sensors are elements of the Global Nuclear Detection System for the interdiction and control of illicit radiological and nuclear materials. They are used by the U.S. Department of Homeland Security (DHS) and other government agencies and organizations in various roles for border protection, law enforcement, and nonproliferation monitoring. In order to systematically document the operational performance of the common commercial off-the-shelf portable radiation detection systems, the DHS Domestic Nuclear Detection Office conducted a test and evaluation campaign conducted at the Nevada Test Site from January 18 to February 27, 2006. Named 'Anole', it was the first test of its kind in terms of technical design and test complexities. The Anole test results offer users information for selecting appropriate mission-specific portable radiation detection systems. The campaign also offered manufacturers the opportunity to submit their equipment for independent operationally relevant testing to subsequently improve their detector performance. This paper will present the design, execution, and methodologies of the DHS Anole portable radiation detection system test campaign.

  4. ANOLE Portable Radiation Detection System Field Test and Evaluation Campaign

    International Nuclear Information System (INIS)

    Handheld, backpack, and mobile sensors are elements of the Global Nuclear Detection System for the interdiction and control of illicit radiological and nuclear materials. They are used by the U.S. Department of Homeland Security (DHS) and other government agencies and organizations in various roles for border protection, law enforcement, and nonproliferation monitoring. In order to systematically document the operational performance of the common commercial off-the-shelf portable radiation detection systems, the DHS Domestic Nuclear Detection Office conducted a test and evaluation campaign conducted at the Nevada Test Site from January 18 to February 27, 2006. Named 'Anole', it was the first test of its kind in terms of technical design and test complexities. The Anole test results offer users information for selecting appropriate mission-specific portable radiation detection systems. The campaign also offered manufacturers the opportunity to submit their equipment for independent operationally relevant testing to subsequently improve their detector performance. This paper will present the design, execution, and methodologies of the DHS Anole portable radiation detection system test campaign

  5. Skin and Colon Cancer Media Campaigns in Utah

    Directory of Open Access Journals (Sweden)

    Camille Broadwater

    2004-10-01

    Full Text Available The mission of the Utah Cancer Action Network is to reduce cancer incidence and mortality in Utah. Established in 2003, the network selected skin and colon cancers as the first priorities in its comprehensive plan. In its first year of operation, the network planned and implemented a cancer awareness campaign that was organized along two tracks: 1 marketing research, consisting of two telephone surveys, and 2 two advertising/awareness campaigns, one for colon cancer and one for skin cancer. The first telephone survey was conducted in January 2003 to obtain a baseline measurement of the Utah population’s knowledge, attitudes, and behaviors. The advertising campaigns were launched in April 2003, and the second telephone survey was conducted in May. In January 2003, 18% of survey respondents reported seeing or hearing skin cancer prevention or sun protection announcements; in May, this percentage increased to 76%. In January, 36% indicated they had seen, read, or heard colorectal cancer early detection announcements; in May, this percentage increased to 79%.

  6. Clustering Methods Application for Customer Segmentation to Manage Advertisement Campaign

    Directory of Open Access Journals (Sweden)

    Maciej Kutera

    2010-10-01

    Full Text Available Clustering methods are recently so advanced elaborated algorithms for large collection data analysis that they have been already included today to data mining methods. Clustering methods are nowadays larger and larger group of methods, very quickly evolving and having more and more various applications. In the article, our research concerning usefulness of clustering methods in customer segmentation to manage advertisement campaign is presented. We introduce results obtained by using four selected methods which have been chosen because their peculiarities suggested their applicability to our purposes. One of the analyzed method k-means clustering with random selected initial cluster seeds gave very good results in customer segmentation to manage advertisement campaign and these results were presented in details in the article. In contrast one of the methods (hierarchical average linkage was found useless in customer segmentation. Further investigations concerning benefits of clustering methods in customer segmentation to manage advertisement campaign is worth continuing, particularly that finding solutions in this field can give measurable profits for marketing activity.

  7. Consumer Perceptions of Education-Based Corporate Social Responsibility Campaigns

    Directory of Open Access Journals (Sweden)

    Ahmet Uyar

    Full Text Available The main purpose of this study is to evaluate education supported corporate social responsibility campaigns from customers’ point of view. Within this scope, corporate social responsibility notion has been explained and especially education based social responsibility campaigns have been evaluated. The population of the study was constituted from the undergraduate students which study in Afyon Kocatepe University. The survey implementation was conducted through 451 participants, which is above the threshold (limit value of the sample determined in the research, which was n=384. Data obtained in the research were analyzed by using frequency-percentage distribution, arithmetical average and standard deviation values. By using varimax rotation and principal components method, confirming factor analysis was applied in order to determine the representation level of expressions about considerations aimed at social responsibility campaigns supporting education. For statistical comparison of participants’ opinions and their demographic characteristics, independent measurements “t-test” and “Analysis of Variance (ANOVA” were used. According to the results, customers thought that socially responsible firms’ basic aims are to gain new customers and to enhance their image. However, consumers tend to support these attempts anyhow.

  8. Multiwavelength campaign on Mrk 509 XIV. Chandra HETGS spectra

    CERN Document Server

    Kaastra, J S; Arav, N; Behar, E; Bianchi, S; Branduardi-Raymont, G; Cappi, M; Costantini, E; Kriss, G A; De Marco, B; Mehdipour, M; Paltani, S; Petrucci, P -O; Pinto, C; Ponti, G; Steenbrugge, K C; de Vries, C P

    2014-01-01

    We present in this paper the results of a 270 ks Chandra HETGS observation in the context of a large multiwavelength campaign on the Seyfert galaxy Mrk 509. The HETGS spectrum allows us to study the high ionisation warm absorber and the Fe-K complex in Mrk 509. We search for variability in the spectral properties of the source with respect to previous observations in this campaign, as well as for evidence of ultra-fast outflow signatures. The Chandra HETGS X-ray spectrum of Mrk 509 was analysed using the SPEX fitting package. We confirm the basic structure of the warm absorber found in the 600 ks XMM-Newton RGS observation observed three years earlier, consisting of five distinct ionisation components in a multikinematic regime. We find little or no variability in the physical properties of the different warm absorber phases with respect to previous observations in this campaign, except for component D2 which has a higher column density at the expense of component C2 at the same outflow velocity (-240 km/s). ...

  9. Coordinating Multiple Spacecraft Assets for Joint Science Campaigns

    Science.gov (United States)

    Estlin, Tara; Chien, Steve; Castano, Rebecca; Gaines, Daniel; de Granville, Charles; Doubleday, Josh; Anderson, Robert C.; Knight, Russell; Bornstein, Benjamin; Rabideau, Gregg; Tang, Benyang

    2010-01-01

    This paper describes technology to support a new paradigm of space science campaigns. These campaigns enable opportunistic science observations to be autonomously coordinated between multiple spacecraft. Coordinated spacecraft can consist of multiple orbiters, landers, rovers, or other in-situ vehicles (such as an aerobot). In this paradigm, opportunistic science detections can be cued by any of these assets where additional spacecraft are requested to take further observations characterizing the identified event or surface feature. Such coordination will enable a number of science campaigns not possible with present spacecraft technology. Examples from Mars include enabling rapid data collection from multiple craft on dynamic events such as new Mars dark slope streaks, dust-devils or trace gases. Technology to support the identification of opportunistic science events and/or the re-tasking of a spacecraft to take new measurements of the event is already in place on several individual missions such as the Mars Exploration Rover (MER) Mission and the Earth Observing One (EO1) Mission. This technology includes onboard data analysis techniques as well as capabilities for planning and scheduling. This paper describes how these techniques can be cue and coordinate multiple spacecraft in observing the same science event from their different vantage points.

  10. The Hadia Story: Digital Storytelling in Election Campaigns

    Directory of Open Access Journals (Sweden)

    Øyvind Kalnes

    2010-06-01

    Full Text Available Digital storytelling in election campaigns is a relatively recent phenomenon, which needs to be investigated in order to enhance our understanding of changes and developments in modern political communication. This article is an analysis of how the Norwegian-Pakistani Labour politician, Hadia Tajik, has used digital storytelling to construct her political identity, and a discussion of the consequences of her experiments with this genre. The focus is on the five video stories she released during the 2009 parliamentary election campaign and the reactions they evoked on the net and in the traditional media during the same (time period.During the 2009 electoral campaign Tajik moved from being a relatively unknown politician to becoming a political household name and the only member of the new Parliament with a migrant background. The digital stories were instrumental in this development for numerous reasons, the most important probably being that they gave her prime time television coverage. Norwegian news media have in general been very concerned with Web 2.0 and Tajik’s videos were regarded as an innovative kind of political communication. The videos also functioned as an effective marketing tool on the net. As an integral part of her extensive viral network, they attracted numerous views and they were with a few exceptions met with positive reactions. This was probably due to their relatively high production values and their catch-all communication strategy that downplayed her ethnic, educational and political background and emphasized her universal human qualities.

  11. The MEGAPOLI Paris campaign for urban aerosol characterisation

    Science.gov (United States)

    Beekmann, M.; Baltensperger, U.; Borbon, A.; Sciare, J.; Gros, V.; Baklanov, A.; Lawrence, M.; Pandis, S.

    2009-04-01

    Within the FP7 MEGAPOLI project, an intensive field campaign will be conducted in the Greater Paris region during July 2009 and January/February 2010. The aim is to quantify sources of primary and secondary aerosol, and the interaction with gaseous precursors, in and around a large agglomeration and to document its evolution in the megacity plume. Greater Paris has been chosen for such a campaign because it is a major and dense pollution source (more than 10 million inhabitants), surrounded by rural areas and relatively flat terrain. A particular focus will be put on organic carbon, for which secondary formation, but also primary emissions are still not well quantified. Detailed aerosol measurements and gaseous precursor measurements will be conducted at an urban and a sub-urban site, from two mobile platforms and from the French ATR-42 research aircraft (for plume characterisation). State of the art instrumentation will allow determination of aerosol chemical composition, either with very high frequency (several minutes to half an hour), or with large chemical detail (several dozens of organic compounds from filter samples). In addition, the size distribution, optical and hygroscopic and mixing properties will be determined in order to relate the aerosol chemical composition to its potential radiative and climate impact in the urban region and its plume. Gas phase measurements will focus especially on detailed VOC measurements in order to relate SOA build-up to gaseous precursor species abundance. A network of backscatter lidars including fixed station (urban, sub-urban) and mobile platforms (car and aircraft, see Cuesta et al., this session) will give the access to the aerosol vertical distribution in the region and to variations of the boundary layer height at the urban / rural interface. All in all, the campaign will be the most intensive urban aerosol characterisation experiment ever conducted over Europe. The present paper will present an overview over

  12. YouTube Video as Health Literacy Tool: A Test of Body Image Campaign Effectiveness.

    Science.gov (United States)

    Meng, Juan; Bissell, Kim L; Pan, Po-Lin

    2015-01-01

    This study examined the effectiveness of four media campaigns about disordered eating behaviors. It investigated possible factors that affected females' perceived effectiveness of four campaign videos. Results indicated that health campaign about a celebrity's struggle with extreme thinness proved to be the least effective of four campaign videos, whereas the video presenting solid facts about the dangers of extreme dieting was perceived as the most effective campaign. Self-discrepancy was not a significant predictor to females' perceived effectiveness of campaign videos. Similarly, the frequency of Internet usage was proved as a weak predictor of their perceived effectiveness. These findings and the possible rationale for the lack of support with regard to the correlates of campaign effectiveness were also discussed. PMID:26569472

  13. Thinking about "Think Again" in Canada: assessing a social marketing HIV/AIDS prevention campaign.

    Science.gov (United States)

    Lombardo, Anthony P; Léger, Yves A

    2007-06-01

    The Canadian "Think Again" social marketing HIV/AIDS prevention campaign, adapted from an American effort, encourages gay men to rethink their assumptions about their partners' HIV statuses and the risks of unsafe sex with them. To improve future efforts, existing HIV/AIDS prevention initiatives require critical reflection. While a formal evaluation of this campaign has been carried out elsewhere, here we use the campaign as a social marketing case study to illustrate its strengths and weaknesses, as a learning tool for other campaigns. After describing the campaign and its key results, we assess how it utilized central tenets of the social marketing process, such as formative research and the marketing mix. We then speak to the importance of theoretical influence in campaign design and the need to account for social-contextual factors in safer sex decision making. We conclude with a summary of the lessons learned from the assessment of this campaign. PMID:17558789

  14. Some Claims of Liman von Sanders On The Gallipoli Campaign

    Directory of Open Access Journals (Sweden)

    Sezen Kılıç

    2014-06-01

    Full Text Available The Gallipoli campaign is still a widely studied issue in Turkey and abroad. Gallipoli reminds us of t he Anafartalar hero Mustafa Kemal and the legend of the victory written by the Turkish soldiers despite all the impossibilities. It is little known that the Turkish troops were commanded by a German general Liman von Sanders, and the fact that there were a lot of German officers in his command chain should be remembered. Nevertheless, incomparable to the number of the Turkish soldiers and much less than them, there were a small number of German troops who fought and lost their lives during the GalThe Gallipoli campaign is still a widely studied issue in Turkey and abroad. Gallipoli reminds us of the Anafartalar hero Mustafa Kemal and the legend of the victory written by the Turkish soldiers despite all the impossibilities. It is little known that the Turkish troops were commanded by a German general called Liman von Sanders, and the fact that there were a lot of German officers in his command chain should be remembered. Nevertheless, incomparable to the number of the Turkish soldiers and much less than them, there were a small number of German troops who fought and lost their lives during the GalThe Gallipoli campaign is still a widely studied issue in Turkey and abroad. Gallipoli reminds us of the Anafartalar hero Mustafa Kemal and the legend of the victory written by the Turkish soldiers despite all the impossibilities. It is little known that the Turkish troops were commanded by a German general called Liman von Sanders, and the fact that there were a lot of German officers in his command chain should be remembered. Nevertheless, incomparable to the number of the Turkish soldiers and much less than them, there were a small number of German troops who fought and lost their lives during the GalThe Gallipoli campaign is still a widely studied issue in Turkey and abroad. Gallipoli reminds us of the Anafartalar hero Mustafa Kemal and the legend

  15. Parsivel Disdrometer Support for MAGIC Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Kollias, Pavlos [Stony Brook Univ., NY (United States); Bartholomew, Mary Jane [Brookhaven National Lab. (BNL), Upton, NY (United States)

    2016-06-01

    In the Marine ARM GPCI Investigation of Clouds (MAGIC) field campaign, the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility’s second Mobile Facility (AMF2) was deployed on the Horizon Lines cargo ship Spirit traversing a route between Los Angeles, California and Honolulu, Hawaii for one full year. The transect for this deployment was chosen specifically because it crosses the stratocumulus-to-cumulus transition of the North-East Pacific, a region of great climatic interest and a close approximation to the transect used for several focused model intercomparison efforts. The cloud type and cover along this transect vary from low marine stratocumulus with high areal coverage near the California coast to isolated shallow cumulus with much lower areal coverage in the trade wind regime near Hawaii. The low marine stratocumulus decks, with their high albedo, exert a major influence on the shortwave radiation budget in the ocean environment, and thus provide an extremely important forcing of Earth’s climate. The trade cumulus clouds play a large role in the global surface evaporation and also in Earth’s albedo. One of the important science drivers of the MAGIC campaign was to measure the properties of clouds and precipitation, specifically cloud type, fractional coverage, base height, physical thickness, liquid water path (LWP), optical depth, and drizzle and precipitation frequency, amount, and extent. Retrievals of cloud and precipitation properties during the MAGIC campaign relied critically on the calibration of the AMF2 radar systems. For MAGIC this included the KAZR and M-WACR, both fixed zenith-pointing systems, and the 1290 MHz beam steerable wind profiler.

  16. Physical quantities related to measurement campaigns for cooling towers

    International Nuclear Information System (INIS)

    The nomenclature in reports on the measurement campaigns for cooling towers will be adapted as far as possible to the already existing VDI report on this subject. On the other hand, the appropriate standards will also be accounted for. In order to facilitate a decision in individual cases in a first table the meteorologically or generally interesting quantities of the VDI reports are compared with the German, international, and WMO standards and - if necessary - also commented. A second table contains the air humidity parameters standardized by WMO including brief definitions. (orig/HP)

  17. Airborne campaigns for CryoSat prelaunch calibration and validation

    DEFF Research Database (Denmark)

    Skourup, Henriette; Hanson, Susanne; Hvidegaard, Sine Munk;

    2011-01-01

    After the successful launch of CryoSat-2 in April 2010, the first direct validation campaign of the satellite is planned for spring 2011. DTU Space has been involved in ESA’s CryoSat Validation Experiment (CryoVEx) with airborne activities since 2003. To validate the prelaunch performance...... of the CryoSat radar altimeter (SIRAL), an airborne version of the SIRAL altimeter (ASIRAS) has been flown together with a laser scanner in 2006 and 2008. Of particular interest is to study the penetration depth of the radar altimeter over both land- and sea ice. This can be done by comparing the radar...

  18. COGEMA's national advertising campaign concerning nuclear fuel recycling

    International Nuclear Information System (INIS)

    Goals of COGEMA's advertising campaign concerning nuclear fuel recycling are to: speak out in an area where COGEMA has legitimacy and is expected; and to take part in the discussion to support and defend an activity that is important for COGEMA. Targets are: back up opinion relays by reaching the general public; and back COGEMA personnel. The advertising strategy can be defined as follows: what is recommended for other industries (sorting and then recycling) is COGEMA's practice for spent fuel, with very significant advantages for the community in terms of economy and ecology

  19. National campaign - 100 collectivities connected to the green electric power

    International Nuclear Information System (INIS)

    Since july 2004, the local collectivities, the little and medium enterprises and the craft workers can choose their electric power supplier. This offer can be a chance for the renewable energy. The association ''eco maires'' with the help of the WWF began a campaign to obtain the involvement of 100 collectivities interested by the green electric power. The project is presented. The authors presents also the new European Network on the green electric power, Eugene (European Green Electricity Network), which aims to harmonize criteria on the green electric power and to deliver certificates of quality. (A.L.B.)

  20. The Arctic Lower Troposphere Observed Structure (ALTOS) Campaign

    Energy Technology Data Exchange (ETDEWEB)

    Verlinde, J

    2010-10-18

    The ALTOS campaign focuses on operating a tethered observing system for routine in situ sampling of low-level (< 2 km) Arctic clouds. It has been a long-term hope to fly tethered systems at Barrow, Alaska, but it is clear that the Federal Aviation Administration (FAA) will not permit in-cloud tether systems at Barrow, even if unmanned aerial vehicle (UAV) operations are allowed in the future. We have provided the scientific rationale for long-term, routine in situ measurements of cloud and aerosol properties in the Arctic. The existing restricted air space at Oliktok offers an opportunity to do so.

  1. Particle emission measurement campaign for biomass heating systems. Final report

    International Nuclear Information System (INIS)

    This study aims at assessing the energetic and environmental performance of operating biomass heating systems, more particularly with respect to regulatory and required limit values of particle emissions. The measurement campaign concerned 14 biomass heating installations of less than 4 MW equipped with either a cyclone-type de-duster, or a sleeve filter, or electro-filters. The report discusses the measured parameters (wood and ash analysis, atmospheric releases) and the applied methodology (sampling and measurements). It describes the methodology used to compute energetic and environmental performance (efficiency, load rate, emission factors), and finally discusses the obtained results

  2. Vaccination campaigns against poliomyelitis in Spain in 1963

    Directory of Open Access Journals (Sweden)

    Rodríguez Sánchez, Juan Antonio

    2009-06-01

    Full Text Available Two anti-poliomyelitic vaccination campaigns coexisted in 1963: the Salk vaccine used by the Compulsory Health Insurance and the pilot experience with the oral Sabin vaccine promoted by the Health General Office. This simultaneity of campaigns was due to the interest that both bodies had to control the Preventive Medicine in Spain. The Compulsory Sickness Insurance used the antipolio vaccine to promote itself socially in a time when the Basic Law on Social Security was being developed. Under these circumstances, the Health General Office allegedly brought forward its vaccine campaign by using a test of an innovative oral trivalent vaccine in the province of León, something which was hidden to the public. The Health General Office’s claim of competence in prevention and the need of a massive response to a voluntary vaccine led to a singular advertising campaign with old messages in innovative means of communication.

    En 1963 coexistieron en el tiempo dos campañas de vacunación antipoliomielítica: la llevada a cabo con vacuna Salk por el Seguro Obligatorio de Enfermedad y la experiencia piloto con vacuna oral Sabin que promovió la Dirección General de Sanidad. La simultaneidad obedecía a la pugna entre ambos organismos por controlar la Medicina Preventiva en España. El Seguro Obligatorio de Enfermedad utilizó la vacunación antipolio para promocionarse socialmente en unos momentos de gestación de la Ley de Bases de la Seguridad Social. En estas circunstancias, la Dirección General de Sanidad debió anticipar su campaña de vacunación mediante un ensayo de una novedosa vacuna trivalente oral en la provincia de León, aspectos que fueron ocultados a la población. La reivindicación de su competencia en la prevención y la necesidad de una respuesta masiva ante una vacunación voluntaria originaron una singular campaña publicitaria de añejos mensajes pero en novedosos medios de comunicación.

  3. The NIF x-ray spectrometer calibration campaign at Omega

    Energy Technology Data Exchange (ETDEWEB)

    Pérez, F.; Kemp, G. E.; Barrios, M. A.; Pino, J.; Scott, H.; Ayers, S.; Chen, H.; Emig, J.; Colvin, J. D.; Fournier, K. B., E-mail: fournier2@llnl.gov [Lawrence Livermore National Laboratory, P. O. Box 808, Livermore, California 94551 (United States); Regan, S. P.; Bedzyk, M.; Shoup, M. J.; Agliata, A.; Yaakobi, B.; Marshall, F. J.; Hamilton, R. A. [Laboratory for Laser Energetics, University of Rochester, Rochester, New York 14623 (United States); Jaquez, J.; Farrell, M.; Nikroo, A. [General Atomics, P.O. Box 85608, San Diego, California 92186 (United States)

    2014-11-15

    The calibration campaign of the National Ignition Facility X-ray Spectrometer (NXS) was carried out at the OMEGA laser facility. Spherically symmetric, laser-driven, millimeter-scale x-ray sources of K-shell and L-shell emission from various mid-Z elements were designed for the 2–18 keV energy range of the NXS. The absolute spectral brightness was measured by two calibrated spectrometers. We compare the measured performance of the target design to radiation hydrodynamics simulations.

  4. Public funding of political parties when campaigns are informative

    DEFF Research Database (Denmark)

    Ortín, Ignacio Ortuño; Schultz, Christian

    The paper considers public funding of political parties when some voters are poorly informed about parties’ candidates and campaigns are informative. For symmetric equilibria, it is shown that more pub- lic funding leads parties to chose more moderate candidates, and that an increase in the funding......’s dependence on vote shares induces fur- ther moderation and improves welfare. If parties are asymmetric, vote share dependent public funding bene…ts the large party and makes it moderate its candidate, while the smaller party reacts by choosing a more extremist candidate. On balance, however, if the parties...

  5. Lower Atmospheric Boundary Layer Experiment (LABLE) Final Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Klein, P [University of Oklahoma - School of Meteorology; Bonin, TA; Newman, JF [National Renewable Energy Laboratory; Turner, DD [National Oceanic and Atmospheric Administration; Chilson, P [University of Oklahoma; Blumberg, WG [University of Oklahoma; Mishra, S; Wainwright, CE; Carney, M [University of Oklahoma - School of Meteorology; Jacobsen, EP [University of Oklahoma; Wharton, S [Lawrence Livermore National Laboratory

    2015-11-01

    The Lower Atmospheric Boundary Layer Experiment (LABLE) included two measurement campaigns conducted at the Atmospheric Radiation Measurement (ARM) Southern Great Plains site in Oklahoma during 2012 and 2013. LABLE was designed as a multi-phase, low-cost collaboration among the University of Oklahoma, the National Severe Storms Laboratory, Lawrence Livermore National Laboratory, and the ARM program. A unique aspect was the role of graduate students in LABLE. They served as principal investigators and took the lead in designing and conducting experiments using different sampling strategies to best resolve boundary-layer phenomena.

  6. The linguistic aspect of strategic framing in modern political campaigns

    Directory of Open Access Journals (Sweden)

    Agnieszka Pluwak

    2015-11-01

    Full Text Available The linguistic aspect of strategic framing in modern political campaignsThe following article describes the role of semantics in political marketing, emphasizing the mechanism of framing and perspectivising in discourse. The complexity of the framing process is discussed in the introduction, then the linguistic aspect of political framing is debated and the technique of wording formulation in political discourse analyzed. Finally, implications and conclusions for further research are presented. Examples of political framing provided within the paper are based on the analysis of contemporary public discourses.

  7. No drama: key elements to the success of an HIV/STI-prevention mass-media campaign.

    Science.gov (United States)

    Pedrana, Alisa E; Hellard, Margaret E; Higgs, Peter; Asselin, Jason; Batrouney, Colin; Stoovè, Mark

    2014-05-01

    We qualitatively examined gay men's reactions to the national "Drama Downunder" HIV/STI social marketing campaign targeting gay men in Australia to identify key campaign elements that underpinned the demonstrated effectiveness of the campaign. We present findings from six qualitative focus groups held with 49 participants as part of the evaluation of the sexual-health-promotion campaign over 2008-2009. Participants identified attention-grabbing images, a humorous approach, positive and simple tailored messaging, and the use of mainstream media as campaign features crucial in normalizing sexual health testing, driving campaign engagement, and ensuring high message exposure. Our results suggest that designers of future campaigns should strive to balance positive and negative campaign images and messages, and find new ways to engage men with sexual health topics, particularly younger gay men. We discuss the implications of our findings about campaign effectiveness for future health-promotion campaigns and message design. PMID:24699904

  8. Carbonyl Sulfide for Tracing Carbon Fluxes Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Campbell, J. Elliott [Univ. of California, Merced, CA (United States); Berry, Joseph A. [Carnegie Inst. of Science, Stanford, CA (United States); Billesbach, Dave [Univ. of Nebraska, Lincoln, NE (United States); Torn, Margaret S [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States); Zahniser, Mark [Aerodyne Research, Inc., Billerica, MA (United States); Seibt, Ulrike [Univ. of California, Los Angeles, CA (United States); Maseyk, Kadmiel [Pierre and Marie Curie Univ., Paris (France)

    2016-04-01

    The April-June 2012 campaign was located at the U.S. Department of Energy (DOE)’s Atmospheric Radiation Measurement (ARM) Climate Research Facility Southern Great Plains (SGP) site Central Facility and had three purposes. One goal was to demonstrate the ability of current instrumentation to correctly measure fluxes of atmospheric carbonyl sulfide (COS). The approach has been describe previously as a critical approach to advancing carbon cycle science1,2, but requires further investigation at the canopy scale to resolve ecosystem processes. Previous canopy-scale efforts were limited to data rates of 1Hz. While 1 Hz measurements may work in a few ecosystems, it is widely accepted that data rates of 10 to 20 Hz are needed to fully capture the exchange of traces gases between the atmosphere and vegetative canopy. A second goal of this campaign was to determine if canopy observations could provide information to help interpret the seasonal double peak in airborne observations at SGP of CO2 and COS mixing ratios. A third goal was to detect potential sources and sinks of COS that must be resolved before using COS as a tracer of gross primary productivity (GPP).

  9. The tree-felling campaign has to continue

    CERN Multimedia

    2013-01-01

    The tree-felling campaign that began in 2010 continued last winter, as we reported in our article of 4 March 2013 (see here). While safety concerns* are the main driver, the campaign will also allow a coherent landscaping plan to be implemented.   The areas where trees have already been felled are currently being redesigned, and replanting is scheduled to begin in 2014. CERN has initiated a study in collaboration with the Geneva nature and countryside directorate (Direction générale de la nature et du paysage, DGNP) with a view to drawing up a master plan covering all the green spaces on the Meyrin site. The aim of the study is to understand the landscaping issues at stake and to define a comprehensive redevelopment and landscaping programme for the whole site. In this framework, the areas where trees have been cut down since 2010 will be replanted. The study will also allow CERN to identify the areas that need to be redeveloped as a priority and to establish how this can be ...

  10. Nacelle lidar for power curve measurement - Avedoere campaign

    Energy Technology Data Exchange (ETDEWEB)

    Wagner, R.; Davoust, S.

    2013-01-15

    Wind turbine power performance requires the measurement of the free wind speed at hub height upstream of the turbine. For modern multi-megawatt wind turbines, this means that the wind speed needs to be measured at great heights, from 80m to 150m. The standard wind speed measurement with a cup anemometer, requiring the erection of a tall met mast, then becomes more and more challenging and expensive. A forward looking lidar, mounted on the turbine nacelle, combines the advantages of a nacelle based instrument - no mast/platform installation difficulties - and those of the lidar technology - remote measurement of the wind speed away from the instrument. In the first phase of the EUDP project: ''Nacelle lidar for power performance measurement'', a measurement campaign with a nacelle lidar prototype placed on an onshore turbine demonstrated the potential of the technology for power curve measurement. The main deviations of this method to the requirement of the IEC 61400-12-1 were identified and a procedure was established for the use of a nacelle lidar specifically for power curve measurement. This report describes the results of a second measurement campaign aiming at testing and finalising the procedure. (Author)

  11. Aerosol Properties Downwind of Biomass Burns Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Buseck, Peter R [Arizona State Univ., Tempe, AZ (United States)

    2016-04-01

    We determined the morphological, chemical, and thermal properties of aerosol particles generated by biomass burning during the Biomass Burning Observation Project (BBOP) campaign during the wildland fire season in the Pacific Northwest from July to mid-September, 2013, and in October, 2013 from prescribed agricultural burns in the lower Mississippi River Valley. BBOP was a field campaign of the U.S. Department of Energy (DOE)’s Atmospheric Radiation Measurement (ARM) Climate Research Facility. The morphological information was both two-dimensional, as is typical of most microscopy images and that have many of the characteristic of shadows in that they lack depth data, and three-dimensional (3D). The electron tomographic measurements will provided 3D data, including the presence and nature of pores and interstices, and whether the individual particles are coated by or embedded within other materials. These microphysical properties were determined for particles as a function of time and distance from the respective sources in order to obtain detailed information regarding the time evolution of changes during aging.

  12. Second SNPP Cal/Val Campaign: Environmental Data Retrieval Analysis

    Science.gov (United States)

    Zhou, Daniel K.; Larar, Allen M.; Liu, Xu; Tian, Jialin; Smith, William L.; Kizer, Susan H.; Goldberg, Mitch D.

    2016-01-01

    Satellite ultraspectral infrared sensors provide key data records essential for weather forecasting and climate change science. The Suomi National Polar-orbiting Partnership (Soumi NPP) satellite Environmental Data Records (EDRs) are retrieved from calibrated ultraspectral radiance or Sensor Data Records (SDRs). Understanding the accuracy of retrieved EDRs is critical. The second Suomi NPP Calibration/Validation field campaign was conducted during March 2015 with flights over Greenland. The NASA high-altitude ER-2 aircraft carrying ultraspectral interferometer sounders such as the National Airborne Sounder Testbed-Interferometer (NAST-I) flew under the Suomi NPP satellite that carries the Crosstrack Infrared Sounder (CrIS) and the Advanced Technology Microwave Sounder (ATMS). Herein we inter-compare the EDRs produced from different retrieval algorithms employed on these satellite and aircraft campaign data. The available radiosonde measurements together with the European Centre for Medium-Range Weather Forecasts (ECMWF) analyses are used to assess atmospheric temperature and moisture retrievals from the aircraft and satellite platforms. Preliminary results of this experiment under a winter, Arctic environment are presented.

  13. Power Systems Development Facility Gasification Test Campaign TC16

    Energy Technology Data Exchange (ETDEWEB)

    Southern Company Services

    2004-08-24

    In support of technology development to utilize coal for efficient, affordable, and environmentally clean power generation, the Power Systems Development Facility (PSDF) located in Wilsonville, Alabama, routinely demonstrates gasification technologies using various types of coals. The PSDF is an engineering scale demonstration of key features of advanced coal-fired power systems, including a KBR (formerly Kellogg Brown & Root) Transport Gasifier, a hot gas particulate control device, advanced syngas cleanup systems, and high-pressure solids handling systems. This report discusses Test Campaign TC16 of the PSDF gasification process. TC16 began on July 14, 2004, lasting until August 24, 2004, for a total of 835 hours of gasification operation. The test campaign consisted of operation using Powder River Basin (PRB) subbituminous coal and high sodium lignite from the North Dakota Freedom mine. The highest gasifier operating temperature mostly varied from 1,760 to 1,850 F with PRB and 1,500 to 1,600 F with lignite. Typically, during PRB operations, the gasifier exit pressure was maintained between 215 and 225 psig using air as the gasification oxidant and between 145 and 190 psig while using oxygen as the oxidant. With lignite, the gasifier operated only in air-blown mode, and the gasifier outlet pressure ranged from 150 to 160 psig.

  14. Miniaturized hyperspectral imager calibration and UAV flight campaigns

    Science.gov (United States)

    Saari, Heikki; Pölönen, Ilkka; Salo, Heikki; Honkavaara, Eija; Hakala, Teemu; Holmlund, Christer; Mäkynen, Jussi; Mannila, Rami; Antila, Tapani; Akujärvi, Altti

    2013-10-01

    VTT Technical Research Centre of Finland has developed Tunable Fabry-Perot Interferometer (FPI) based miniaturized hyperspectral imager which can be operated from light weight Unmanned Aerial Vehicles (UAV). The concept of the hyperspectral imager has been published in the SPIE Proc. 7474, 8174 and 8374. This instrument requires dedicated laboratory and on-board calibration procedures which are described. During summer 2012 extensive UAV Hyperspectral imaging campaigns in the wavelength range 400 - 900 nm at resolution range 10 - 40 nm @ FWHM were performed to study forest inventory, crop biomass and nitrogen distributions and environmental status of natural water applications. The instrument includes spectral band limiting filters which can be used for the on-board wavelength scale calibration by scanning the FPI pass band center wavelength through the low and high edge of the operational wavelength band. The procedure and results of the calibration tests will be presented. A short summary of the performed extensive UAV imaging campaign during summer 2012 will be presented.

  15. Scottish Nuclear's advertising campaign: 'The on-going task'

    International Nuclear Information System (INIS)

    During the past year the Scottish Nuclear had been working to win increased public acceptance of nuclear power in Scotland. Since then it has stepped up the PR campaign activities - and has had a very successful year. But much has still to be done. The programme 'Come and See' which was introduced in the Spring of 1991. was developed and extended introducing a Talks Service and a mobile exhibition as two new features. At the same time the Torness Power Station Visitors' Centre was opened. In 1992 a visitor's centre was opened at Hunterston Power Station. By the end of November 1992, there was almost 28,000 visitors - an increase of 48% compared to the previous year. An extensive 1.9 million pound television and newspaper advertising campaign was also mounted during the summer months. So it has been a particularly busy year and more than modestly successful. Another arm of Come and See is 'Talkabout' - the Talks Service. In 1992 members of staff gave 187 talks all over Scotland - to over 5,000 people. In the Spring of 1992 a Mobile Exhibition was also introduced. It tours the whole of Scotland. In all there have been 62 venues, a large variety of events. Over 30,000 people have visited the exhibition since March. To enhance all these Programmes a variety of literature, videos, promotional items, and static exhibition material are prepared. These have all been developed since 1990 and are kept updated on an on-going basis

  16. Radio Monitoring Campaigns of Six Strongly Lensed Quasars

    CERN Document Server

    Rumbaugh, N; McKean, J P; Koopmans, L V E; Auger, M W; Suyu, S H

    2014-01-01

    We observed six strongly lensed, radio-loud quasars (MG 0414+0534, CLASS B0712+472, JVAS B1030+074, CLASS B1127+385, CLASS B1152+199, and JVAS B1938+666) in order to identify systems suitable for measuring cosmological parameters using time delays between their multiple images. These systems are in standard two and four image configurations, with B1938 having a faint secondary pair of images. Two separate monitoring campaigns were carried out using the VLA and upgraded JVLA. Lightcurves were extracted for each individual lensed image and analyzed for signs of intrinsic variability. While it was not possible to measure time delays from these data, $\\chi^2$-based and structure function tests found evidence for variability in a majority of the lightcurves. B0712 and B1030 had particularly strong variations, exhibiting linear flux trends. These results show that most of these systems should be targeted with followup monitoring campaigns, especially B0712 and B1030.

  17. High Precision Photometry for K2 Campaign 1

    CERN Document Server

    Huang, Chelsea X; Hartman, J D; Bakos, G Á; Bhatti, W; Domsa, I; de Val-Borro, M

    2015-01-01

    The two reaction wheel K2 mission promises and has delivered new discoveries in the stellar and exoplanet fields. However, due to the loss of accurate pointing, it also brings new challenges for the data reduction processes. In this paper, we describe a new reduction pipeline for extracting high precision photometry from the K2 dataset, and present public light curves for the K2 Campaign 1 target pixel dataset. Key to our reduction is the derivation of global astrometric solutions from the target stamps, from which accurate centroids are passed on for high precision photometry extraction. We extract target light curves for sources from a combined UCAC4 and EPIC catalogue -- this includes not only primary targets of the K2 campaign 1, but also any other stars that happen to fall on the pixel stamps. We provide the raw light curves, and the products of various detrending processes aimed at removing different types of systematics. Our astrometric solutions achieve a median residual of ~ 0.13". For bright stars, ...

  18. First results from the CAWSES-India Tidal Campaign

    Energy Technology Data Exchange (ETDEWEB)

    Gurubaran, S. [Indian Inst. of Geomagnetism, Tirunelveli (India). Equatorial Geophysical Research Lab.; Narayana Rao, D.; Ramkumar, T.K. [National Atmospheric Research Lab., Gadanki (India); Ramkumar, G. [Vikram Sarabhai Space Centre, Thiruvananthapuram (India). Space Physics Lab.; Dutta, G. [Anwarul-uloom College, Hyderabad (India); Krishna Murthy, B.V.

    2008-07-01

    The first CAWSES-India Tidal Campaign was conducted by the Indian scientific community during March-April 2006. The objectives of this campaign were: (1) To determine the characteristics of tides in the troposphere and lower stratosphere (0-20 km) and mesosphere and lower thermosphere (MLT) region (80-100 km), (2) to explore and identify what lower atmospheric processes drive middle atmospheric tides in the Indian continental region and (3) to provide information on those short-term variabilities of MLT tides that are likely to have an impact on the ionospheric variabilities and contribute to the upper atmospheric weather. Data sets from experiments conducted at the three low latitude radar sites, namely, Trivandrum (8.5 N, 76.9 E), Tirunelveli (8.7 N, 77.8 E) and Gadanki (13.5 N, 79.2 E) and fortnightly rocket launches from Thumba were made use of in this study. An important observational finding reported in this work is that the radar observations at Tirunelveli/Trivandrum indicate the presence of 15-20 day modulation of diurnal tide activity at MLT heights during the February-March period. A similar variation in the OLR fields in the western Pacific (120-160 longitude region) suggests a possible link between the observed tidal variabilities and the variations in the deep tropical convection through the nonmigrating tides it generates. (orig.)

  19. High Resolution WRF Modeling for MATERHORN Field Campaign

    Science.gov (United States)

    Silver, Z.; Dimitrova, R.; Fernando, H. J.; Leo, L.; Di Sabatino, S.; Zsedrovits, T.

    2013-12-01

    The Weather Research and Forecasting (WRF) model was used for high resolution simulation of flow around Granite Mountain Atmospheric Sciences Testbed during MATERHORN field campaigns (www.nd.edu/~dynamics/materhorn). The aim was to provide guidance for instrument siting and map possible flow structures emanating from topographic and thermal inhomogeneities. Intriguing flow features were noted: short-lived nature of down-slope and down-valley flows due to mutual interactions between multiple nocturnal flows, drainage of cold pools between basins through sills that separate them, channelized flow expanding into nearby cold pools forming intrusions, critical (stagnation, convergence and divergence) points due to flow interactions, flow separation and wake vortices in the presence of synoptic winds, and interaction between synoptic and thermally driven flow that modifies both. The performance of the model was evaluated by comparing model predictions with observations of the two MATERHORN field campaigns (October 2012 and May 2013). This research was funded by Office of Naval Research Grant # N00014-11-1-0709.

  20. ARM Cloud-Aerosol-Precipitation Experiment (ACAPEX) Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Leung, L Ruby [Pacific Northwest National Lab. (PNNL), Richland, WA (United States)

    2016-03-01

    The U.S. Department of Energy (DOE)’s Atmospheric Radiation Measurement (ARM) Climate Research Facility’s ARM Cloud-Aerosol-Precipitation Experiment (ACAPEX) field campaign contributes to CalWater 2015, a multi-agency field campaign that aims to improve understanding of atmospheric rivers and aerosol sources and transport that influence cloud and precipitation processes. The ultimate goal is to reduce uncertainties in weather predictions and climate projections of droughts and floods in California. With the DOE G-1 aircraft and ARM Mobile Facility 2 (AMF2) well equipped for making aerosol and cloud measurements, ACAPEX focuses specifically on understanding how aerosols from local pollution and long-range transport affect the amount and phase of precipitation associated with atmospheric rivers. ACAPEX took place between January 12, 2015 and March 8, 2015 as part of CalWater 2015, which included four aircraft (DOE G-1, National Oceanic and Atmospheric Administration [NOAA] G-IV and P-3, and National Aeronautics and Space Administration [NASA] ER-2), the NOAA research ship Ron Brown, carrying onboard the AMF2, National Science Foundation (NSF)-sponsored aerosol and precipitation measurements at Bodega Bay, and the California Department of Water Resources extreme precipitation network.

  1. The Fork+ burnup measurement system: Design and first measurement campaign

    International Nuclear Information System (INIS)

    Previous work with the original Fork detector showed that burnup as determined by reactor records could be accurately allocated to spent nuclear fuel assemblies. The original Fork detector, designed by Los Alamos National Laboratory, used an ion chamber to measure gross gamma count and a fission chamber to measure neutrons from an activation source, 244Cm. In its review of the draft Topical Report on Burnup Credit, the US Nuclear Regulatory Commission indicated it felt uncomfortable with a measurement system that depended on reactor records for calibration. The Fork+ system was developed at Sandia National Laboratories under the sponsorship of the Electric Power Research Institute with the aim of providing this independent measurement capability. The initial Fork+ prototype was used in a measurement campaign at the Maine Yankee reactor. The campaign confirmed the applicability of the sensor approach in the Fork+ system and the efficiency of the hand-portable Fork+ prototype in making fuel assembly measurements. It also indicated potential design modifications that will be necessary before the Fork+ can be used effectively on high-burnup spent fuel

  2. First results from the CAWSES-India Tidal Campaign

    Directory of Open Access Journals (Sweden)

    S. Gurubaran

    2008-08-01

    Full Text Available The first CAWSES-India Tidal Campaign was conducted by the Indian scientific community during March–April 2006. The objectives of this campaign were: (1 To determine the characteristics of tides in the troposphere and lower stratosphere (0–20 km and mesosphere and lower thermosphere (MLT region (80–100 km, (2 to explore and identify what lower atmospheric processes drive middle atmospheric tides in the Indian continental region and (3 to provide information on those short-term variabilities of MLT tides that are likely to have an impact on the ionospheric variabilities and contribute to the upper atmospheric weather. Data sets from experiments conducted at the three low latitude radar sites, namely, Trivandrum (8.5° N, 76.9° E, Tirunelveli (8.7° N, 77.8° E and Gadanki (13.5° N, 79.2° E and fortnightly rocket launches from Thumba were made use of in this study. An important observational finding reported in this work is that the radar observations at Tirunelveli/Trivandrum indicate the presence of 15–20 day modulation of diurnal tide activity at MLT heights during the February–March period. A similar variation in the OLR fields in the western Pacific (120–160° longitude region suggests a possible link between the observed tidal variabilities and the variations in the deep tropical convection through the nonmigrating tides it generates.

  3. An Overview of the 2014 ALMA Long Baseline Campaign

    CERN Document Server

    Partnership, ALMA; Vlahakis, C; Corder, S; Remijan, A; Barkats, D; Lucas, R; Hunter, T R; Brogan, C L; Asaki, Y; Matsushita, S; Dent, W R F; Hills, R E; Phillips, N; Richards, A M S; Cox, P; Amestica, R; Broguiere, D; Cotton, W; Hales, A S; Hiriart, R; Hirota, A; Hodge, J A; Impellizzeri, C M V; Kern, J; Kneissl, R; Liuzzo, E; Marcelino, N; Marson, R; Mignano, A; Nakanishi, K; Nikolic, B; Perez, J E; Pérez, L M; Toledo, I; Aladro, R; Butler, B; Cortes, J; Cortes, P; Dhawan, V; Di Francesco, J; Espada, D; Galarza, F; Garcia-Appadoo, D; Guzman-Ramirez, L; Humphreys, E M; Jung, T; Kameno, S; Laing, R A; Leon, S; Mangum, J; Marconi, G; Nagai, H; Nyman, L -A; Perley, R; Radiszcz, M; Rodón, J A; Sawada, T; Takahashi, S; Tilanus, R P J; van Kempen, T; Vilaro, B Vila; Watson, L C; Wiklind, T; Gueth, F; Tatematsu, K; Wootten, A; Castro-Carrizo, A; Chapillon, E; Dumas, G; de Gregorio-Monsalvo, I; Francke, H; Gallardo, J; Garcia, J; Gonzalez, S; Hibbard, J E; Hill, T; Kaminski, T; Karim, A; Krips, M; Kurono, Y; Lopez, C; Martin, S; Maud, L; Morales, F; Pietu, V; Plarre, K; Schieven, G; Testi, L; Videla, L; Villard, E; Whyborn, N; Zwaan, M A; Alves, F; Andreani, P; Avison, A; Barta, M; Bedosti, F; Bendo, G J; Bertoldi, F; Bethermin, M; Biggs, A; Boissier, J; Brand, J; Burkutean, S; Casasola, V; Conway, J; Cortese, L; Dabrowski, B; Davis, T A; Trigo, M Diaz; Fontani, F; Franco-Hernandez, R; Fuller, G; Madrid, R Galvan; Giannetti, A; Ginsburg, A; Graves, S F; Hatziminaoglou, E; Hogerheijde, M; Jachym, P; Serra, I Jimenez; Karlicky, M; Klaasen, P; Kraus, M; Kunneriath, D; Lagos, C; Longmore, S; Leurini, S; Maercker, M; Magnelli, B; Vidal, I Marti; Massardi, M; Maury, A; Muehle, S; Muller, S; Muxlow, T; O'Gorman, E; Paladino, R; Petry, D; Pineda, J; Randall, S; Richer, J S; Rossetti, A; Rushton, A; Rygl, K; Monge, A Sanchez; Schaaf, R; Schilke, P; Stanke, T; Schmalzl, M; Stoehr, F; Urban, S; van Kampen, E; Vlemmings, W; Wang, K; Wild, W; Yang, Y; Iguchi, S; Hasegawa, T; Saito, M; Inatani, J; Mizuno, N; Asayama, S; Kosugi, G; Morita, K -I; Chiba, K; Kawashima, S; Okumura, S K; Ohashi, N; Ogasawara, R; Sakamoto, S; Noguchi, T; Huang, Y -D; Liu, S -Y; Kemper, F; Koch, P M; Chen, M -T; Chikada, Y; Hiramatsu, M; Iono, D; Shimojo, M; Komugi, S; Kim, J; Lyo, A -R; Muller, E; Herrera, C; Miura, R E; Ueda, J; Chibueze, J; Su, Y -N; Trejo-Cruz, A; Wang, K -S; Kiuchi, H; Ukita, N; Sugimoto, M; Kawabe, R; Hayashi, M; Miyama, S; Ho, P T P; Kaifu, N; Ishiguro, M; Beasley, A J; Bhatnagar, S; Braatz, J A; Brisbin, D G; Brunetti, N; Carilli, C; Crossley, J H; D'Addario, L; Meyer, J L Donovan; Emerson, D T; Evans, A S; Fisher, P; Golap, K; Griffith, D M; Hale, A E; Halstead, D; Hardy, E J; Hatz, M C; Holdaway, M; Indebetouw, R; Jewell, P R; Kepley, A A; Kim, D -C; Lacy, M D; Leroy, A K; Liszt, H S; Lonsdale, C J; Matthews, B; McKinnon, M; Mason, B S; Moellenbrock, G; Moullet, A; Myers, S T; Ott, J; Peck, A B; Pisano, J; Radford, S J E; Randolph, W T; Venkata, U Rao; Rawlings, M; Rosen, R; Schnee, S L; Scott, K S; Sharp, N K; Sheth, K J; Simon, R S; Tsutsumi, T; Wood, S J

    2015-01-01

    A major goal of the Atacama Large Millimeter/submillimeter Array (ALMA) is to make accurate images with resolutions of tens of milliarcseconds, which at submillimeter (submm) wavelengths requires baselines up to ~15 km. To develop and test this capability, a Long Baseline Campaign (LBC) was carried out from September to late November 2014, culminating in end-to-end observations, calibrations, and imaging of selected Science Verification (SV) targets. This paper presents an overview of the campaign and its main results, including an investigation of the short-term coherence properties and systematic phase errors over the long baselines at the ALMA site, a summary of the SV targets and observations, and recommendations for science observing strategies at long baselines. Deep ALMA images of the quasar 3C138 at 97 and 241 GHz are also compared to VLA 43 GHz results, demonstrating an agreement at a level of a few percent. As a result of the extensive program of LBC testing, the highly successful SV imaging at long...

  4. Power Systems Development Facility Gasification Test Campaign TC21

    Energy Technology Data Exchange (ETDEWEB)

    Southern Company Services

    2007-01-30

    In support of technology development to utilize coal for efficient, affordable, and environmentally clean power generation, the Power Systems Development Facility (PSDF), located in Wilsonville, Alabama, routinely demonstrates gasification technologies using various types of coal. The PSDF is an engineering scale demonstration of key features of advanced coal-fired power systems, including a Transport Gasifier, a hot gas particulate control device (PCD), advanced syngas cleanup systems, and high-pressure solids handling systems. This report summarizes the results of the first demonstration of gasification operation with lignite coal following the 2006 gasifier configuration modifications. This demonstration took place during test campaign TC21, occurring from November 7, 2006, through January 26, 2007. The test campaign began with low sodium lignite fuel, and after 304 hours of operation, the fuel was changed to high sodium lignite, for 34 additional hours of operation. Both fuels were from the North Dakota Freedom mine. Stable operation with low sodium lignite was maintained for extended periods, although operation with high sodium lignite was problematic due to agglomeration formation in the gasifier restricting solids circulation.

  5. Power Systems Development Facility Gasification Test Campaign TC17

    Energy Technology Data Exchange (ETDEWEB)

    Southern Company Services

    2004-11-30

    In support of technology development to utilize coal for efficient, affordable, and environmentally clean power generation, the Power Systems Development Facility (PSDF) located in Wilsonville, Alabama, routinely demonstrates gasification technologies using various types of coals. The PSDF is an engineering scale demonstration of key features of advanced coal-fired power systems, including a KBR (formerly Kellogg Brown & Root) Transport Gasifier, a hot gas particulate control device, advanced syngas cleanup systems, and high-pressure solids handling systems. This report summarizes the results gasification operation with Illinois Basin bituminous coal in PSDF test campaign TC17. The test campaign was completed from October 25, 2004, to November 18, 2004. System startup and initial operation was accomplished with Powder River Basin (PRB) subbituminous coal, and then the system was transitioned to Illinois Basin coal operation. The major objective for this test was to evaluate the PSDF gasification process operational stability and performance using the Illinois Basin coal. The Transport Gasifier train was operated for 92 hours using PRB coal and for 221 hours using Illinois Basin coal.

  6. Laser Ceilometer CL51 Demonstration Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Morris, Victor [Pacific Northwest National Lab. (PNNL), Richland, WA (United States); Winston, Herb A. [Vaisala, Inc., Vantaa (Finland)

    2016-05-01

    Improvements in the measurements of clouds and the ability to support observation systems are critically important to advancing our understanding and improving global climate model performance. The purpose of a demonstration of the Vaisala CL51 ceilometer was to evaluate its high-range capabilities as a possible augmentation to data provided by the CL31 ceilometer that currently is deployed at U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility sites. Vaisala performed a no-cost demonstration of the equipment; Pacific Northwest National Laboratory (PNNL) supported the data analysis; and ARM provided logistical support, power, maintenance, etc. The laser ceilometer provided measurements of cloud-base height, vertical visibility, and backscatter profile at a vertical range of 15 km. The ceilometer demonstration was conducted during the Characterization of Cirrus and Aerosol Properties campaign (CCAP) to provide coincident observations of cirrus cloud heights and potential backscatter signals by aerosols. This campaign included deployment of a CL51 ceilometer at the ARM Facility’s Southern Great Plains (SGP) site, co-located with the current CL31, micropulse lidar, and balloon-borne sounding system. Data collected from these sensors were analyzed to compare and contrast the data from the CL51 ceilometer.

  7. Campaign for non-nuclear zones launched by action groups

    International Nuclear Information System (INIS)

    It is the purpose of this campaign for establishing ''non-nuclear zones in regions and communities'' to make the general public realize the vital importance of this issue. The discussion about issues of national safety policy is to be initiated on all political levels, thus making this subject a matter for discussion in the public. It seems likely that many town parliaments will first try to get out of the business by claiming not to be competent to discuss problems of national policy. But it is hoped by the originators of this campaign that a so-to-say symbolic decision of communities - against the stationing of new Pershing II missiles on the premises of the community because this community devies nuclear weapons altogether; for the establishment of a non-nuclear zone in the region this community belongs to because the community supports efforts to clear all European countries from nuclear weapons - will enhance the chance of concrete measures to follow, measures which will at least make the stationing of nuclear weapons more difficult. (orig./HSCH)

  8. Magnetic observations of Venus ionosphere during Venus Express aerobraking campaign

    Science.gov (United States)

    Zhang, Tielong; Baumjohann, Wolfgang; Russell, Christopher; Luhmann, Janet

    2015-04-01

    During the late days of the Venus Express mission, an aerobraking campaign was performed in May - July 2014. The altering of the spacecraft orbit allows the pericenter went to as low as 129.7 km in altitude, which is well below the main peak ionosphere altitude of ~140 km. Magnetic observations during aerobraking campaign shows that the Venus ionosphere exhibits the same magnetic properties as observed by Pioneer Venus Orbiter (PVO) during solar maximum for altitude above 150 km which was the lowest altitude reached by PVO: magnetized ionosphere with large-scale horizontal magnetic field; or unmagnetized ionosphere with numerous small-scale thin structures, so-called flux ropes. However, around or below main peak ionosphere altitude, we find only very low background magnetic field of several nanotesla, without any large magnetic belt or larger spikes of fields, the so-called flux ropes. Apparently the magnetization of the ionosphere or the penetration of the magnetic ropes stops at main peak ionosphere altitude.

  9. Promoting seafood consumption: An evaluation of the Danish campaign for fresh fish

    DEFF Research Database (Denmark)

    Scholderer, Joachim; Grunert, Klaus G.

    2003-01-01

    Before and after the 3-year generic advertising campaign for fresh fish in Denmark, representative consumer samples were surveyed with regard to their attitudes towards fresh fish, perceived family norms, availability of fresh fish in shops, meal preparation skills, intentions to buy fresh fish......, and actual consumption frequencies. In the pre-campaign survey (effective N = 641), significant determinants of consumption were availability in shops, meal preparation skills, and intentions to buy fresh fish. The campaign was especially designed to conquer these barriers. The key proposition was...... harnessed by integrating the campaign under a family-oriented motive. Consistent with the intended effects of the campaign, availability in shops and meal preparation skills lost their influence in the post-campaign survey (effective N = 523). Instead, family norms were the only direct as well as indirect...

  10. Measuring the Effectiveness of Mass-Mediated Health Campaigns Through Meta-Analysis.

    Science.gov (United States)

    Anker, Ashley E; Feeley, Thomas Hugh; McCracken, Bonnie; Lagoe, Carolyn A

    2016-04-01

    A meta-analytic review was undertaken to examine the effects of mass communication campaigns on changes in behavior, knowledge, and self-efficacy in the general public. A review of the academic literature was undertaken and identified 1,638 articles from 1966 through 2012. Using strict inclusion criteria, we included 63 studies for coding and analyses. Results from these efforts indicated that campaigns produced positive effects in behavior change (r = .05, k = 61) and knowledge (r = .10, k = 26) but failed to produce significant increases in self-efficacy (r = .02, k = 14). Several moderators (e.g., health topic, the theory underlying the campaign) were examined in relation to campaign principles that are prescribed to increase campaign effects. The major findings are reviewed, and the implications for future campaign design are discussed. PMID:26953782

  11. Stop the sores: the making and evaluation of a successful social marketing campaign.

    Science.gov (United States)

    Plant, Aaron; Montoya, Jorge A; Rotblatt, Harlan; Kerndt, Peter R; Mall, Karen L; Pappas, Les G; Kent, Charlotte K; Klausner, Jeffrey D

    2010-01-01

    Los Angeles County has experienced a rapid increase in early syphilis among men who have sex with men (MSM) in recent years, with the number of cases rising from 126 in 2000 to 809 in 2005. As part of the public health response to this outbreak, a sustained social marketing campaign was launched in 2002, with the objectives of increasing syphilis testing, knowledge, and awareness among MSM in Los Angeles. This campaign, as implemented, exemplified key principles of social marketing, including market research, audience segmentation, and branding. A cross-sectional study conducted in 2004 to evaluate the campaign found that those MSM who were aware of the campaign were nearly twice as likely to have tested for syphilis in the past 6 months as those MSM who were not aware of the campaign. Those MSM who were aware of the campaign also had more syphilis awareness and knowledge in key areas. PMID:18403747

  12. Analysis of Social Marketing for Anti-corruption Campaign: Case study of Film Kita versus Korupsi

    Directory of Open Access Journals (Sweden)

    Rosidah

    2012-03-01

    Full Text Available The paper aims to explain the application of commercial marketing theory in a social marketing campaign. This study derives from secondary sources have been conducted, including previous researchers and published articles. The writer finds what the theory of marketing mix has been used to study the film proposition. Furthermore, another P, namely Partnership, and segmentation has also been added to the campaign. The marketer has applied the commercial marketing approach in the film, as one of the campaigns for anticorruption in Indonesia, to ensure that the campaign will be effectively delivered for the target audience. This finding can serve as a guideline for best practices in social marketing campaign for other sector or mission. In addition, the paper doesn't aim to evaluate the effectiveness of the film as a social marketing campaign. It just wants to analyze the application of commercial sector marketing that applied in the film.

  13. 'Babies know the Facts about Folic': A behavioral Change Campaign utilizing Digital and Social Media

    Directory of Open Access Journals (Sweden)

    Tina Flaherty

    2015-11-01

    The campaign received significant exposure on social and digital channels. The hub on the safefood website received over 33,485 views during the duration of the campaign. The campaign had a reach of 830,389 on Facebook and an overall engagement rate on 1.62 on Facebook and 4% on Twitter. A shift in women’s knowledge, attitudes and behaviours as a result of the campaign was observed. Prior to the launch of the campaign 26.4% of women believed that all sexually active women who could potentially become pregnant should ensure they are taking folic acid supplements. This increased to 74.8% post campaign (p<.001. The resear

  14. Still indispensable: how modern parties need grass roots activists for campaigning and sustaining democracy

    OpenAIRE

    Mjelde, Hilmar Langhelle

    2014-01-01

    This dissertation argues that modern political parties still need grass roots activists for campaigning and sustaining democracy. Western European parties have lost members at an increasing rate over the last 50 years and the decline shows no signs of stopping, but existing literature on party organization and campaigning holds that this is mostly unproblematic, since parties have also changed the way they operate. Since the dawn of the professionalized, media-centered campaign...

  15. THE IMPACT OF PROMOTION CAMPAIGNS OVER THE COMPANIES IN THE CURRENT ECONOMIC CONTEXT

    OpenAIRE

    FRÂNCU LAURENȚIU GABRIEL

    2015-01-01

    In an increasingly competitive business environment, promotion campaigns have a great significance in terms of market positioning of companies. The promotion campaigns are having a key role, sometimes even vital, because the companies depend on their results. An remarkable promotion campaign will lead to an increase in company sales and a better market positioning. The brand awareness will increase and the customers will become more loyal and may even be attracted new customers. T...

  16. Leveraging Big Data to Improve Health Awareness Campaigns: A Novel Evaluation of the Great American Smokeout

    OpenAIRE

    Ayers, John W.; Westmaas, J. Lee; Leas, Eric C.; Benton, Adrian; Chen, Yunqi; Dredze, Mark; Althouse, Benjamin M.

    2016-01-01

    Background Awareness campaigns are ubiquitous, but little is known about their potential effectiveness because traditional evaluations are often unfeasible. For 40 years, the “Great American Smokeout” (GASO) has encouraged media coverage and popular engagement with smoking cessation on the third Thursday of November as the nation’s longest running awareness campaign. Objective We proposed a novel evaluation framework for assessing awareness campaigns using the GASO as a case study by observin...

  17. Campaign awareness and oral cancer knowledge in UK resident adult Bangladeshi: a cross-sectional study

    OpenAIRE

    Croucher, R; Islam, S. S.; Nunn, H

    2011-01-01

    Background: This study reports awareness of the ‘Open up to Mouth Cancer' campaign materials and oral cancer knowledge among two UK adult Bangladeshi communities, both at high risk for oral cancer. Methods: Differences in the outcomes of campaign awareness and knowledge of oral cancer risk factors and early signs were compared between campaign and comparison areas. Home-based interviews were conducted with representative samples from both areas by bilingual interviewers. Data collected includ...

  18. The funding of constituency party general election campaigns in Great Britain

    OpenAIRE

    Johnston, R.J.; MacAllister, I; Pattie, C.J.

    1999-01-01

    The issues of political party campaign expenditure and funding sources are again high on the British political agenda. Most attention is focused on the amounts raised and spent by the parties nationally, with much less being devoted to the separate local parties in the 641 parliamentary constituencies -- where the amounts that can be spent on general election campaigns are subject to legal constraints. Little is known about the sources of funds for those campaigns, and research on the 1997 ge...

  19. An Analysis of Oral Health Campaigns from a Social Marketing Perspective

    OpenAIRE

    MUMCU, KÖKSAL, ŞİŞMAN, Gonca, Leyla, Nur

    2014-01-01

    Objective: The aim of this study is to analyse oral health campaigns according to their use of social marketing in Turkey. Method: 35 oral health campaigns regarding oral health were assessed according to social marketing principles including message, target group, aim, communication strategies and tactics, and mass media tools.Results: The prominent aims of the campaigns were to facilitate awareness of oral health (24.5%, n=12), oral examination (26.5%, n=13), preventative oral healthcare an...

  20. Let's talk about alcohol: The role of interpersonal communication and health campaigns

    OpenAIRE

    Putte, van den, S.J.H.M.; Vreese, de, C.H.; Bruijn, de, NG Dick; Hendriks, H

    2014-01-01

    Inspired by the varying degrees of success of health campaigns, this dissertation shows that interpersonal communication plays a vital role for the prediction of health behaviors and health campaign effects. In the context of alcohol abuse and binge drinking, this dissertation provides insight into (1) the interaction between health campaigns and interpersonal communication, (2) the effects of conversational valence (how negatively or positively people discuss health issues) on health determi...

  1. Do mass media campaigns improve physical activity? a systematic review and meta-analysis

    OpenAIRE

    Abioye, Ajibola I; Hajifathalian, Kaveh; Danaei, Goodarz

    2013-01-01

    Background Mass media campaigns are frequently used to influence the health behaviors of various populations. There are currently no quantitative meta-analyses of the effect of mass media campaigns on physical activity in adults. Methods We searched six electronic databases from their inception to August 2012 and selected prospective studies that evaluated the effect of mass media campaigns on physical activity in adults. We excluded studies that did not have a proper control group or did not...

  2. Do mass media campaigns improve physical activity? a systematic review and meta-analysis

    OpenAIRE

    Abioye, Ajibola I; Hajifathalian, Kaveh; Danaei, Goodarz

    2013-01-01

    Background: Mass media campaigns are frequently used to influence the health behaviors of various populations. There are currently no quantitative meta-analyses of the effect of mass media campaigns on physical activity in adults. Methods: We searched six electronic databases from their inception to August 2012 and selected prospective studies that evaluated the effect of mass media campaigns on physical activity in adults. We excluded studies that did not have a proper control group or did n...

  3. Mass-media information campaigns about road safety. [previously known as: Public information about road safety.

    OpenAIRE

    2009-01-01

    In the Netherlands, public information is often used as an instrument to improve road safety. The purpose of each public information campaign is a voluntary and lasting change in traffic behaviour. This requires road users to have sufficient knowledge about a problem and to adapt their behaviour. Good preparation is essential for a maximally effective public information campaign. Research plays an important role in determining the content and campaign method, as well as in developing the eval...

  4. The Dynamics of Participation and Organisation in European Digital Rights Campaigning

    OpenAIRE

    Yana Breindl

    2012-01-01

    The paper examines the participation characteristics within internet-based collective action by analysing the case of digital rights campaigning. Drawing upon empirical findings from a case study (the “Telecoms Package” campaign, 2007-2009), we discuss how digital rights activists organise, collaborate and mobilise using websites, mailing lists, wikis and instant messaging channels. Participation is individualised and malleable. However, successful digital rights’ campaigning requires politic...

  5. Experimental results from the sounding vehicle Sonda III test campaign in the Pilot Transonic Wind Tunnel

    OpenAIRE

    João Batista P. Falcão Filho; Maria Luísa Collucci C. Reis; Algacyr Morgenstern Jr.

    2011-01-01

    The Pilot Transonic Wind Tunnel of the Institute of Aeronautics and Space has conducted the first test campaign of a sounding vehicle, Sonda III. The campaign is part of a project whose activities and final results are presented in this paper. During the test campaign, many activities were performed to increase the productivity and accuracy of the tunnel. These activities included calibration procedures, corrective and preventive trials, development of auxiliary devices, and theoretical and e...

  6. A campaign to convey the scientific consensus about human-caused climate change: rationale, formative research, and campaign overview. (Invited)

    Science.gov (United States)

    Maibach, E.; Leiserowitz, A.; Gould, R.

    2013-12-01

    Large numbers of Americans mistakenly believe that there is disagreement among the experts about the reality of climate change. For example, in our nationally representative survey conducted in April 2013, only 42% of respondents reported 'most scientists think global warming is happening;' conversely, 33% reported 'there is a lot of disagreement among scientists about whether or not global warming is happening,' and an additional 20% responded they 'don't know enough to say.' Our research has also shown that this common misperception is highly consequential: people who misunderstand the scientific consensus are less convinced that climate change is occurring, is human-caused, serious, and solvable; they are also less likely to support societal responses to address the problem. In this paper, we will present the results of a series of randomized controlled message experiments conducted to determine the most effective means of conveying the extent of the scientific consensus about human-caused climate change. The variables tested include quantitative vs. qualitative consensus descriptions, more vs. less precise descriptions, contextualizing metaphors, graphical representations, and explanations regarding why people may have developed a misperception. The findings from this formative research are being used to create a communication campaign that will be launched in fall 2013 by a leading American scientific society prior to the AGU Annual Meeting. A full description of the campaign will be presented.

  7. How do Major, Violent and Nonviolent Opposition Campaigns, Impact Predicted Life Expectancy at birth?

    Directory of Open Access Journals (Sweden)

    Judith Stoddard

    2013-08-01

    Full Text Available This study compared the effects of major violent and nonviolent opposition campaigns for regime change, on predicted life expectancy at birth. The study measured life expectancy five and ten years after the campaign ended, so that deaths which occurred during the campaign would not be included in the metric, and thus enabling the study of changes made in the state on the social determinants affecting longevity, after the campaign was over. Life expectancy is one of the best reported World Development Indicators and is considered to be a good indication of the overall health and general living conditions of the state and therefore is an ideal indicator to reflect the changes made in the state following a major campaign. The results of this analysis showed that states have a hard time recovering from a major opposition campaign and initially drop behind the growth trend in the world average for predicted life expectancy at birth. But, the type of campaign that was waged and whether it was successful, greatly affects the state’s ability to recover. Encouragingly by a decade after the campaign ends, states that experienced a nonviolent campaign that was successful had caught up to the world average and inched ahead of it. This shows that on this important development indicator, new governments that were ushered into power by nonviolent social movements, had made positive changes in the state that enabled it to surpass world averages.

  8. A campaign encouraging dental attendance among adolescents in Scotland: the barriers to behaviour change

    DEFF Research Database (Denmark)

    Craven, R C; Blinkhorn, A S; Schou, L

    1994-01-01

    Qualitative consumer research was used to develop a health promotion campaign for school pupils aged 15-17 years to encourage them to attend a dentist for examination. The campaign used a combination of conventional health education about the benefits of dental care together with incentives for...... attending. The emphasis throughout was to establish an association with young style and group norms of social attractiveness. This study was part of the evaluation of the campaign. The aim was to identify the characteristics of those who responded positively to the campaign and to identify barriers to...

  9. Saving children's lives: a communication campaign in Egypt.

    Science.gov (United States)

    Hirschhorn, N

    1985-01-01

    There are 2 features of Egypt's National Control of Diarrheal Diseases Project (NCDDP) that are central to its effective management: the NCDDP enjoys a certain degree of autonomy to the extent that it can reach beyond the Ministry of Health to bring in specialists through grants and contracts, and it has the power to manage its own budget and personnel; and the NCDDP is not a group of separate program elements but an integration of elements -- training of health workers; production, distribution, and marketing of oral rehydration salts (ORS); monitoring and evaluation of the project; and education and promotion via television, radio, and other public media. These aspects are all concurrently active, and all are maintained and coordinated through the Secretariat, the technical arm of NCDDP. The goal of the communications element, the focus of this discussion, is to teach, persuade, and change the behaviors of all Egyptian mothers of children under 3 years and other specific target groups, especially health personnel, pharmacists, mass media reporters, and decisionmakers involved with the management of diarrhea and dehydration programs. Data acquired through target audience research provides program planners with the most useful and valid information upon which to build a communication campaign. This holds true whether the activity is to select an appropriate logo to call attention to the campaign or to determine the most effective channels through which to communicate social messages. Regarding the logo, 4 designs were selected from among 10 submitted by independent artists and advertising agencies. Focus groups and brief interviews in public places on these 4 logos were carried out to determine audience response. Questioning the mothers who participated in focus groups helped project staff determine what amount of fluid a mother would find believable to give to a child with diarrhea. In addition, surveys showed that a 200cc packet of salts would be the most

  10. Precise levelling campaigns at Olkiluoto in 2006 - 2007

    Energy Technology Data Exchange (ETDEWEB)

    Lehmuskoski, P. (Finnish Geodetic Institute, Espoo (Finland))

    2008-04-15

    The GPS observation network of Olkiluoto was constructed in 1994 for monitoring crustal deformations in the investigation area. To fulfil a better vertical control of the GPS network, precise levellings were started in the area in autumn 2003. The GPS network was first connected at Lapijoki to the precise levelling network of Finland to control the vertical movements of the whole island of Olkiluoto. Then the GPS network was levelled. It consisted of the reserve marks of eight GPS pillars and five levelling bench marks, two of which constituted the nodal bench mark pair. The second precise levelling campaign on the area was carried out in autumn 2005. Now only the GPS network added with the antenna platforms of nine GPS pillars were levelled. Compared to the other points, the elevation difference of two reserve mark pairs had changed significantly during two years, about one millimetre. The reason may be the blasting of the rock in the neighbourhood of these points and deformation of the rock after the blasting. Inspired by the observed elevation changes in 2005, micro loops were established and levelled onto the ONKALO and the VLJ Repository in autumn 2006. The micro loops consisted of seven and five bench marks the mean interval being about 300 metres. The campaign in autumn 2007 consisted of the levellings of all measured and undestroyed points of the earlier campaigns. The most interesting results were: (1) Compared to the mean theoretical land uplift the nodal bench mark 03216 near the crossing of Olkiluodontie and Satamatie had risen in four years 2.6 mm more than the nodal bench mark of Lapijoki and 1.9 mm of this occurred within the 0.8 mm long interval which separates the island and the continent. (2) During four years the northern part of the island had risen about one millimetre more than the middle part, where the before mentioned 03216 is located. (3) The elevation differences between the bench marks of the ONKALO micro loop were changed even one

  11. Precise levelling campaigns at Olkiluoto in 2006 - 2007

    International Nuclear Information System (INIS)

    The GPS observation network of Olkiluoto was constructed in 1994 for monitoring crustal deformations in the investigation area. To fulfil a better vertical control of the GPS network, precise levellings were started in the area in autumn 2003. The GPS network was first connected at Lapijoki to the precise levelling network of Finland to control the vertical movements of the whole island of Olkiluoto. Then the GPS network was levelled. It consisted of the reserve marks of eight GPS pillars and five levelling bench marks, two of which constituted the nodal bench mark pair. The second precise levelling campaign on the area was carried out in autumn 2005. Now only the GPS network added with the antenna platforms of nine GPS pillars were levelled. Compared to the other points, the elevation difference of two reserve mark pairs had changed significantly during two years, about one millimetre. The reason may be the blasting of the rock in the neighbourhood of these points and deformation of the rock after the blasting. Inspired by the observed elevation changes in 2005, micro loops were established and levelled onto the ONKALO and the VLJ Repository in autumn 2006. The micro loops consisted of seven and five bench marks the mean interval being about 300 metres. The campaign in autumn 2007 consisted of the levellings of all measured and undestroyed points of the earlier campaigns. The most interesting results were: (1) Compared to the mean theoretical land uplift the nodal bench mark 03216 near the crossing of Olkiluodontie and Satamatie had risen in four years 2.6 mm more than the nodal bench mark of Lapijoki and 1.9 mm of this occurred within the 0.8 mm long interval which separates the island and the continent. (2) During four years the northern part of the island had risen about one millimetre more than the middle part, where the before mentioned 03216 is located. (3) The elevation differences between the bench marks of the ONKALO micro loop were changed even one

  12. Review of the National Ignition Campaign 2009-2012

    International Nuclear Information System (INIS)

    The National Ignition Campaign (NIC) was a multi-institution effort established under the National Nuclear Security Administration of DOE in 2005, prior to the completion of the National Ignition Facility (NIF) in 2009. The scope of the NIC was the planning and preparation for and the execution of the first 3 yr of ignition experiments (through the end of September 2012) as well as the development, fielding, qualification, and integration of the wide range of capabilities required for ignition. Besides the operation and optimization of the use of NIF, these capabilities included over 50 optical, x-ray, and nuclear diagnostic systems, target fabrication facilities, experimental platforms, and a wide range of NIF facility infrastructure. The goal of ignition experiments on the NIF is to achieve, for the first time, ignition and thermonuclear burn in the laboratory via inertial confinement fusion and to develop a platform for ignition and high energy density applications on the NIF. The goal of the NIC was to develop and integrate all of the capabilities required for a precision ignition campaign and, if possible, to demonstrate ignition and gain by the end of FY12. The goal of achieving ignition can be divided into three main challenges. The first challenge is defining specifications for the target, laser, and diagnostics with the understanding that not all ignition physics is fully understood and not all material properties are known. The second challenge is designing experiments to systematically remove these uncertainties. The third challenge is translating these experimental results into metrics designed to determine how well the experimental implosions have performed relative to expectations and requirements and to advance those metrics toward the conditions required for ignition. This paper summarizes the approach taken to address these challenges, along with the progress achieved to date and the challenges that remain. At project completion in 2009, NIF lacked

  13. The BAA Campaign for Dark Skies: Fifteen years on

    Science.gov (United States)

    Mizon, R.

    2004-06-01

    The starry sky is, unofficially but indubitably, a site of special scientific interest and an area of outstanding natural beauty - if it can be seen. The BAA's Campaign for Dark Skies (CfDS) was set up by concerned members in 1989, to counter the ever-growing tide of skyglow which has tainted the night sky over Britain since the 1950s. Once caused almost exclusively by poorly aimed streetlamps and building floodlights emitting light above the horizontal, skyglow is nowadays increasingly the result of vastly over-powered, poorly mounted household security lights and literally 'over-the-top' sports lighting. CfDS has grown into a network of 124 volunteer local officers, and several hundred committed supporters, who aim to persuade their local councils and relevant organisations of the benefits of well directed lighting, the motto being: the right amount of light, and only where needed.

  14. Technology Advancements Enhance Aircraft Support of Experiment Campaigns

    Science.gov (United States)

    Vachon, Jacques J.

    2009-01-01

    For over 30 years, the NASA Airborne Science Program has provided airborne platforms for space bound instrument development, for calibrating new and existing satellite systems, and for making in situ and remote sensing measurements that can only be made from aircraft. New technologies have expanded the capabilities of aircraft that are operated for these missions. Over the last several years a new technology investment portfolio has yielded improvements that produce better measurements for the airborne science communities. These new technologies include unmanned vehicles, precision trajectory control and advanced telecommunications capabilities. We will discuss some of the benefits of these new technologies and systems which aim to provide users with more precision, lower operational costs, quicker access to data, and better management of multi aircraft and multi sensor campaigns.

  15. Personal Radiation Detector Field Test and Evaluation Campaign

    International Nuclear Information System (INIS)

    Following the success of the Anole test of portable detection system, the U.S. Department of Homeland Security (DHS) Domestic Nuclear Detection Office organized a test and evaluation campaign for personal radiation detectors (PRDs), also known as 'Pagers'. This test, 'Bobcat', was conducted from July 17 to August 8, 2006, at the Nevada Test Site. The Bobcat test was designed to evaluate the performance of PRDs under various operational scenarios, such as pedestrian surveying, mobile surveying, cargo container screening, and pedestrian chokepoint monitoring. Under these testing scenarios, many operational characteristics of the PRDs, such as gamma and neutron sensitivities, positive detection and false alarm rates, response delay times, minimum detectable activities, and source localization errors, were analyzed. This paper will present the design, execution, and methodologies used to test this equipment for the DHS

  16. ACME-III and ACME-IV Final Campaign Reports

    Energy Technology Data Exchange (ETDEWEB)

    Biraud, S. C. [Lawrence Berkeley National Lab. (LBNL), Berkeley, CA (United States)

    2016-01-01

    The goals of the Atmospheric Radiation Measurement (ARM) Climate Research Facility’s third and fourth Airborne Carbon Measurements (ACME) field campaigns, ACME-III and ACME-IV, are: 1) to measure and model the exchange of CO2, water vapor, and other greenhouse gases by the natural, agricultural, and industrial ecosystems of the Southern Great Plains (SGP) region; 2) to develop quantitative approaches to relate these local fluxes to the concentration of greenhouse gases measured at the Central Facility tower and in the atmospheric column above the ARM SGP Central Facility, 3) to develop and test bottom-up measurement and modeling approaches to estimate regional scale carbon balances, and 4) to develop and test inverse modeling approaches to estimate regional scale carbon balance and anthropogenic sources over continental regions. Regular soundings of the atmosphere from near the surface into the mid-troposphere are essential for this research.

  17. Cluster Close Separation at the Bow Shock Campaign: Initial Results.

    Science.gov (United States)

    Balikhin, M. A.; Sagdeev, R.; Walker, S. N.; Malkov, M.; Krasnoselskikh, V.; Khotyaintsev, Y. V.; Fazakerley, A. N.; Doss, N.

    2015-12-01

    The Cluster close separation at the terrestrial bow shock campaign was aimed at probing the terrestrial bow shock front using multi-scale spacecraft separations. The closest separation (structure of the magnetic ramp. It is shown that the magnetic field perturbations observed within the ramp along the shock normal possess spatial scales a few times shorter than the ramp region itself, and are accompanied by variations in the electric field with magnitudes of a few tens mV/m. Using dual spacecraft measurements enables us to show that in the plane of the shock front the characteristic width of these structures corresponds to electron scales. Comparison of the magnetic field profile obtained from Cluster 3 and 4 indicates possibility that the initial stage of the front reformation is observed. However alternative explanations ( kinetic instabilities, corrugation instability) are also discussed.

  18. Precise levelling campaigns at Olkiluoto in 2008 and 2009

    Energy Technology Data Exchange (ETDEWEB)

    Lehmuskoski, P. (Finnish Geodetic Inst., Masala (Finland))

    2010-06-15

    The GPS observation network of Olkiluoto was constructed in 1994 for monitoring crustal deformations at the investigation area. To fulfil a better vertical control of the GPS network, precise levelling campaigns were started at the area in autumn 2003. First the GPS network was connected to the precise levelling network of Finland at Lapijoki to control the vertical movements of the whole island of Olkiluoto. Then the GPS network was levelled. It consisted of the reserve marks of eight GPS pillars and five levelling bench marks two of which constituted the nodal bench mark pair. The second levelling campaign at the area was carried out in autumn 2005. Now only the GPS network added with the antenna platforms of nine GPS pillars were levelled. Compared to the other points, the elevation difference of two reserve mark pairs had changed significantly during two years, about one millimetre. The reason may be the blasting of the rock in the neighbourhood of these points and the deformation of the rock after the blasting. Inspired by the observed changes of the elevation differences in 2005, micro loops were established and levelled onto the ONKALO and the VLJ Repository in autumn 2006. The micro loops consisted of seven and five bench marks the mean interval being about 300 metres. The campaign in autumn 2007 consisted of the levelling of all the loops and the lines measured earlier. When crossing the Olkiluoto strait on the line Lapijoki-Olkiluoto, the elevation difference of the 0.8 km long interval 03208-03211 had changed 1.9 mm during four years. The bench mark 06220 upon the ONKALO was lifted almost one millimetre during one year compared to the surrounding bench marks. Generally, the points on the northern part of the island were lifted about one millimetre compared to the points on the middle part of the island with the exception of the above-mentioned GPS6. To localize more accurately the moving bedrock areas, two new bench marks in the neighbourhood of the

  19. Precise levelling campaigns at Olkiluoto in 2008 and 2009

    International Nuclear Information System (INIS)

    The GPS observation network of Olkiluoto was constructed in 1994 for monitoring crustal deformations at the investigation area. To fulfil a better vertical control of the GPS network, precise levelling campaigns were started at the area in autumn 2003. First the GPS network was connected to the precise levelling network of Finland at Lapijoki to control the vertical movements of the whole island of Olkiluoto. Then the GPS network was levelled. It consisted of the reserve marks of eight GPS pillars and five levelling bench marks two of which constituted the nodal bench mark pair. The second levelling campaign at the area was carried out in autumn 2005. Now only the GPS network added with the antenna platforms of nine GPS pillars were levelled. Compared to the other points, the elevation difference of two reserve mark pairs had changed significantly during two years, about one millimetre. The reason may be the blasting of the rock in the neighbourhood of these points and the deformation of the rock after the blasting. Inspired by the observed changes of the elevation differences in 2005, micro loops were established and levelled onto the ONKALO and the VLJ Repository in autumn 2006. The micro loops consisted of seven and five bench marks the mean interval being about 300 metres. The campaign in autumn 2007 consisted of the levelling of all the loops and the lines measured earlier. When crossing the Olkiluoto strait on the line Lapijoki-Olkiluoto, the elevation difference of the 0.8 km long interval 03208-03211 had changed 1.9 mm during four years. The bench mark 06220 upon the ONKALO was lifted almost one millimetre during one year compared to the surrounding bench marks. Generally, the points on the northern part of the island were lifted about one millimetre compared to the points on the middle part of the island with the exception of the above-mentioned GPS6. To localize more accurately the moving bedrock areas, two new bench marks in the neighbourhood of the

  20. Lidar Inter-Comparison Exercise Final Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Protat, A [Australian Bureau of Meterology; Young, S

    2015-02-01

    The objective of this field campaign was to evaluate the performance of the new Leosphere R-MAN 510 lidar, procured by the Australian Bureau of Meteorology, by testing it against the MicroPulse Lidar (MPL) and Raman lidars, at the Darwin Atmospheric Radiation Measurement (ARM) site. This lidar is an eye-safe (355 nm), turn-key mini Raman lidar, which allows for the detection of aerosols and cloud properties, and the retrieval of particulate extinction profiles. To accomplish this evaluation, the R-MAN 510 lidar has been operated at the Darwin ARM site, next to the MPL, Raman lidar, and Vaisala ceilometer (VCEIL) for three months (from 20 January 2013 to 20 April 2013) in order to collect a sufficient sample size for statistical comparisons.

  1. Personal Radiation Detector Field Test and Evaluation Campaign

    Energy Technology Data Exchange (ETDEWEB)

    Chris A. Hodge, Ding Yuan, Raymond P. Keegan, Michael A. Krstich

    2007-07-09

    Following the success of the Anole test of portable detection system, the U.S. Department of Homeland Security (DHS) Domestic Nuclear Detection Office organized a test and evaluation campaign for personal radiation detectors (PRDs), also known as 'Pagers'. This test, 'Bobcat', was conducted from July 17 to August 8, 2006, at the Nevada Test Site. The Bobcat test was designed to evaluate the performance of PRDs under various operational scenarios, such as pedestrian surveying, mobile surveying, cargo container screening, and pedestrian chokepoint monitoring. Under these testing scenarios, many operational characteristics of the PRDs, such as gamma and neutron sensitivities, positive detection and false alarm rates, response delay times, minimum detectable activities, and source localization errors, were analyzed. This paper will present the design, execution, and methodologies used to test this equipment for the DHS.

  2. Negative election campaign – violence in political communication?

    Directory of Open Access Journals (Sweden)

    Ionela Carmen Boșoteanu

    2011-10-01

    Full Text Available Today, at the beginning of the XXIst century, politics has come to display itself, under all its forms, in front of a mass public through communication media, within the daily exercise of democracy practice. All of the political actors admit that one of the main conditions for having a successful intervention in public debate, in making decisions is to understand the way communication and media work. The growing immixture of communication mass media in the political arena, as well as the tendency to propagate politics – a show with more and more violent and aggressive acts, in absence of arguments, the way political parties and politicians use public relations, marketing and advertising techniques in elections campaigns testify to the political fervour and degradation of political speech.

  3. Gamma-spectrometric results concerning campaign 3. DOMO programme

    Energy Technology Data Exchange (ETDEWEB)

    Willekens, V.

    1996-05-01

    The aim of the DOMO programme is to investigate in three successive campaigns the behaviour of Mixed Oxide (MOX) fuel irradiated up to high burn-up. A fuel rod has been irradiated in the Dodewaard reactor at steady state conditions in order to obtain the required burn-up. The irradiated rods were subjected to a power transient in the PWC-CCD capsule. During the irradiation in the PWC-CCD capsule, the rod power was determined by making the thermal balance of the incoming and outgoing cooling water of the loop. For an independent check of the thermal balance, gamma spectrometry on fission products in the rod was performed after-after irradiation. The gamma spectrometric measurements on the segments U10, X42, J06 of the DOMO programme are described. These measurements were set up in order to determine the power and the burn-up of the segments.

  4. Gamma-spectrometric results concerning campaign 3. DOMO programme

    International Nuclear Information System (INIS)

    The aim of the DOMO programme is to investigate in three successive campaigns the behaviour of Mixed Oxide (MOX) fuel irradiated up to high burn-up. A fuel rod has been irradiated in the Dodewaard reactor at steady state conditions in order to obtain the required burn-up. The irradiated rods were subjected to a power transient in the PWC-CCD capsule. During the irradiation in the PWC-CCD capsule, the rod power was determined by making the thermal balance of the incoming and outgoing cooling water of the loop. For an independent check of the thermal balance, gamma spectrometry on fission products in the rod was performed after-after irradiation. The gamma spectrometric measurements on the segments U10, X42, J06 of the DOMO programme are described. These measurements were set up in order to determine the power and the burn-up of the segments

  5. Upgradation of MOT and its Relevance to WET Campaigns

    Indian Academy of Sciences (India)

    Alisher S. Hojaev

    2005-06-01

    The Maidanak One-meter Telescope (MOT) is a Ritchey-Chretien telescope by Carl Zeiss, located atop Maidanak in Uzbekistan, where site parameters indicate excellent atmospheric seeing conditions. An effort to computerize the MOT, jointly made by an Uzbek, Taiwanese and Baltic consortium, is expected to complete in 2005. Monitoring the variability of star clusters will be among the first scientific projects to be carried out. Equipped with sensitive CCD cameras, the MOT, with its middle-Asia geographic location, will be a desirable addition to the Whole Earth Telescope (WET) network.We describe the upgrade engineering and instrumentation of the telescope and how the system can be used in future campaigns.

  6. Communication Strategy of a successful Frack Campaign in the Netherlands

    Science.gov (United States)

    Hoogerduijn Strating, Eilard; Seinen, Chiel; Heeringa, Henk; Pestman, Bart

    2016-04-01

    In 2011, after several years without frack activities onshore in the Netherlands, a new conventional frack campaign was planned. In the interim, anti-shalegas sentiments had carried over from the US to Europe and various countries had announced a frack moratorium. The Netherlands was not amongst these yet, but it was recognized that starting a new conventional frack campaign could potentially result in a significant negative public sentiment and affect our License to Operate. A team of subsurface and communication experts drafted a communication strategy that was premised on the "Discuss > Decide > Deliver" philosophy, implying that a decision on the campaign-start would only be taken after the results of the engagements with key stakeholders indicated sufficient support. It was recognized that in order to start communication with stakeholders and the general public through engagements, infographics, websites etc., several minimum requirements had to be in place: 1] An explanation about why fracking is done and what it entails 2] An assessment and description of the risks (eg groundwater contamination, tremors) 3] A description of the REACH compliant chemicals used (composition & quantities). With the basic info in place, a staged engagement process was set up where key stakeholders at the national level were informed first, followed by those at regional level (including waterboards), followed by local stakeholders. Several "Go-No go" decision points were build in. Throughout it was agreed that a target date for the actual frack campaign was only to be set once local engagements were going to start. Several of the technical staff (eg subsurface and well engineers) received media and communication training to prep them for the engagements with external stakeholders and communities. Also several staff were identified that would be involved in the writing of Q&A's, external bulletins etc. Having technical staff involved in such communications helped build credibility

  7. Early MAVEN Deep Dip campaign reveals thermosphere and ionosphere variability.

    Science.gov (United States)

    Bougher, S; Jakosky, B; Halekas, J; Grebowsky, J; Luhmann, J; Mahaffy, P; Connerney, J; Eparvier, F; Ergun, R; Larson, D; McFadden, J; Mitchell, D; Schneider, N; Zurek, R; Mazelle, C; Andersson, L; Andrews, D; Baird, D; Baker, D N; Bell, J M; Benna, M; Brain, D; Chaffin, M; Chamberlin, P; Chaufray, J-Y; Clarke, J; Collinson, G; Combi, M; Crary, F; Cravens, T; Crismani, M; Curry, S; Curtis, D; Deighan, J; Delory, G; Dewey, R; DiBraccio, G; Dong, C; Dong, Y; Dunn, P; Elrod, M; England, S; Eriksson, A; Espley, J; Evans, S; Fang, X; Fillingim, M; Fortier, K; Fowler, C M; Fox, J; Gröller, H; Guzewich, S; Hara, T; Harada, Y; Holsclaw, G; Jain, S K; Jolitz, R; Leblanc, F; Lee, C O; Lee, Y; Lefevre, F; Lillis, R; Livi, R; Lo, D; Ma, Y; Mayyasi, M; McClintock, W; McEnulty, T; Modolo, R; Montmessin, F; Morooka, M; Nagy, A; Olsen, K; Peterson, W; Rahmati, A; Ruhunusiri, S; Russell, C T; Sakai, S; Sauvaud, J-A; Seki, K; Steckiewicz, M; Stevens, M; Stewart, A I F; Stiepen, A; Stone, S; Tenishev, V; Thiemann, E; Tolson, R; Toublanc, D; Vogt, M; Weber, T; Withers, P; Woods, T; Yelle, R

    2015-11-01

    The Mars Atmosphere and Volatile Evolution (MAVEN) mission, during the second of its Deep Dip campaigns, made comprehensive measurements of martian thermosphere and ionosphere composition, structure, and variability at altitudes down to ~130 kilometers in the subsolar region. This altitude range contains the diffusively separated upper atmosphere just above the well-mixed atmosphere, the layer of peak extreme ultraviolet heating and primary reservoir for atmospheric escape. In situ measurements of the upper atmosphere reveal previously unmeasured populations of neutral and charged particles, the homopause altitude at approximately 130 kilometers, and an unexpected level of variability both on an orbit-to-orbit basis and within individual orbits. These observations help constrain volatile escape processes controlled by thermosphere and ionosphere structure and variability. PMID:26542579

  8. Hodel fuels controversy: critics say campaign remarks damage waste program

    International Nuclear Information System (INIS)

    Critics of the federal effort to seek a disposal site for radioactive wastes complain that Energy Secretary Hodel politicized the process during the 1984 election campaign when he spoke on behalf of Texas Senator Phil Gramm, who opposes Texas as the first site for development. Officials from other potential sites argue that the decision should be based on technical and objective criteria, not political pressure. Besides the political tone, Hodel's comments in Texas imply that a presidential decision can be affected by state objections, which misinterprets the Nuclear Waste Policy Act of 1982. States which are potential repository sites have raised issues which can form the basis for future litigation and taken other steps that could lead to prolonged debate over monitored retrieval storage (MRS). The basic issue, however, is whether or not the US can deal with the nuclear waste problem

  9. SGP Cloud and Land Surface Interaction Campaign (CLASIC): Measurement Platforms

    Energy Technology Data Exchange (ETDEWEB)

    MA Miller; R Avissar; LK Berg; SA Edgerton; ML Fischer; TJ Jackson; B. Kustas; PJ Lamb; G McFarquhar; Q Min; B Schmid; MS Torn; DD Tuner

    2007-06-01

    The Cloud and Land Surface Interaction Campaign (CLASIC) will be conducted from June 8 to June 30, 2007, at the U.S. Department of Energy’s Atmospheric Radiation Measurement (ARM) Climate Research Facility (ACRF) Southern Great Plains (SGP) site. Data will be collected using eight aircraft equipped with a variety of specialized sensors, four specially instrumented surface sites, and two prototype surface radar systems. The architecture of CLASIC includes a high-altitude surveillance aircraft and enhanced vertical thermodynamic and wind profile measurements that will characterize the synoptic scale structure of the clouds and the land surface within the ACRF SGP site. Mesoscale and microscale structures will be sampled with a variety of aircraft, surface, and radar observations. An overview of the measurement platforms that will be used during the CLASIC are described in this report. The coordination of measurements, especially as it relates to aircraft flight plans, will be discussed in the CLASIC Implementation Plan.

  10. IceBridge: Bringing a Field Campaign Home

    Science.gov (United States)

    Woods, J.; Beck, J.; Bartholow, S.

    2015-12-01

    IceBridge, a six-year NASA mission, is the largest airborne survey of Earth's polar ice ever flown. It will yield an unprecedented three-dimensional view of Arctic and Antarctic ice sheets, ice shelves and sea ice. These flights will provide a yearly, multi-instrument look at the behavior of the rapidly changing features of the Greenland and Antarctic ice. Data collected during IceBridge will help scientists bridge the gap in polar observations between NASA's Ice, Cloud and Land Elevation Satellite (ICESat) -- in orbit since 2003 -- and ICESat-2, planned for 2017. ICESat stopped collecting science data in 2009, making IceBridge critical for ensuring a continuous series of observations. IceBridge will use airborne instruments to map Arctic and Antarctic areas once a year at a minimum, with new campaigns being developed during the Arctic melt season. IceBridge flights are conducted in the spring and summer for the Arctic and in the fall over Antarctica. Other smaller airborne surveys around the world are also part of the IceBridge campaign. IceBridge actively engages the public and educators through a variety of outlets ranging from communications strategies through social media outlets, to larger organized efforts such as PolarTREC. In field activities include blog posts, photo updates, in flight chat sessions, and more intensive live events to include google hangouts, where field team members can interact with the public during a scheduled broadcast. The IceBridge team provides scientists and other team members with the training and support to become communicators in their own right. There is an exciting new initiative where IceBridge will be collaborating with Undergraduate and Graduate students to integrate the next generation of scientists and communicators into the Science Teams. This will be explored through partnerships with institutions that are interested in mentoring through project based initiatives.

  11. Campaign for A-rated circulator pumps - a proven strategy

    Energy Technology Data Exchange (ETDEWEB)

    Lueders, Christian; Wilke, Goeran (The Danish Electricity Saving Trust (Denmark)); Dam Wied, Martin (Wormslev - NRGi Raadgivning A/S (Denmark))

    2009-07-01

    1.2 million households in Denmark have a central heating circulator pump. An estimated 800,000 pumps installed are old and inefficient. Potential savings per year of 400 GWh and 200,000 tons of CO{sub 2} can be achieved by replacing these obsolete pumps. However, many consumers and installers have neither an opinion about, nor play an active role in choosing a circulator pump. This paper documents how it is possible to promote the wider use of A-rated circulator pumps via an offensive campaign strategy to get both consumers and installers to participate actively in the choice of pump, thereby increasing the market share of A-rated pumps sold. The campaign is based on a broadly-based push-pull strategy which aims to influence both consumers and suppliers simultaneously. The strategy consists of the following elements: Involvement of the supply side via voluntary agreements with producers, wholesalers, installers, and their trade organisations; Partnerships with installers in order to secure fixed price installations for A-rated pumps; Influencing consumers through magazine advertisements and TV commercials. The market share for A-rated circulator pumps in Denmark grew from 15-60% in the period January 2006 to the end of October 2008. In a new phase, the strategy is switching the focus to OEM and boiler producers, and producers of heat exchangers for district and underfloor heating systems. The aim of the current phase was for A pumps to have accounted for 60% of the Danish market by the end of 2008

  12. Night-time radical chemistry during the NAMBLEX campaign

    Directory of Open Access Journals (Sweden)

    R. Sommariva

    2007-01-01

    Full Text Available Night-time chemistry in the Marine Boundary Layer has been modelled using a number of observationally constrained zero-dimensional box-models. The models were based upon the Master Chemical Mechanism (MCM and the measurements were taken during the North Atlantic Marine Boundary Layer Experiment (NAMBLEX campaign at Mace Head, Ireland in July–September 2002. The model could reproduce, within the combined uncertainties, the measured concentration of HO2 (within 30–40% during the night 31 August–1 September and of HO2+RO2 (within 15–30% during several nights of the campaign. The model always overestimated the NO3 measurements made by Differential Optical Absorption Spectroscopy (DOAS by up to an order of magnitude or more, but agreed with the NO3 Cavity Ring-Down Spectroscopy (CRDS measurements to within 30–50%. The most likely explanation of the discrepancy between the two instruments and the model is the reaction of the nitrate radical with inhomogeneously distributed NO, which was measured at concentrations of up to 10 ppt, even though this is not enough to fully explain the difference between the DOAS measurements and the model. A rate of production and destruction analysis showed that radicals were generated during the night mainly by the reaction of ozone with light alkenes. The cycling between HO2/RO2 and OH was maintained during the night by the low concentrations of NO and the overall radical concentration was limited by slow loss of peroxy radicals to form peroxides. A strong peak in [NO2] during the night 31 August–1 September allowed an insight into the radical fluxes and the connections between the HOx and the NO3 cycles.

  13. Enhanced Soundings for Local Coupling Studies Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Ferguson, Craig R [University at Albany, State University of New York; Santanello, Joseph A [NASA Goddard Space Flight Center (GSFC), Greenbelt, MD (United States); Gentine, Pierre [Columbia Univ., New York, NY (United States)

    2016-04-01

    This document presents initial analyses of the enhanced radiosonde observations obtained during the U.S. Department of Energy (DOE) Atmospheric Radiation Measurement (ARM) Climate Research Facility Enhanced Soundings for Local Coupling Studies Field Campaign (ESLCS), which took place at the ARM Southern Great Plains (SGP) Central Facility (CF) from June 15 to August 31, 2015. During ESLCS, routine 4-times-daily radiosonde measurements at the ARM-SGP CF were augmented on 12 days (June 18 and 29; July 11, 14, 19, and 26; August 15, 16, 21, 25, 26, and 27) with daytime 1-hourly radiosondes and 10-minute ‘trailer’ radiosondes every 3 hours. These 12 intensive operational period (IOP) days were selected on the basis of prior-day qualitative forecasts of potential land-atmosphere coupling strength. The campaign captured 2 dry soil convection advantage days (June 29 and July 14) and 10 atmospherically controlled days. Other noteworthy IOP events include: 2 soil dry-down sequences (July 11-14-19 and August 21-25-26), a 2-day clear-sky case (August 15-16), and the passing of Tropical Storm Bill (June 18). To date, the ESLCS data set constitutes the highest-temporal-resolution sampling of the evolution of the daytime planetary boundary layer (PBL) using radiosondes at the ARM-SGP. The data set is expected to contribute to: 1) improved understanding and modeling of the diurnal evolution of the PBL, particularly with regard to the role of local soil wetness, and (2) new insights into the appropriateness of current ARM-SGP CF thermodynamic sampling strategies.

  14. Study of Atmospheric Forcing and Responses (SAFAR campaign: overview

    Directory of Open Access Journals (Sweden)

    A. Jayaraman

    2010-01-01

    Full Text Available Study of Atmospheric Forcing and Responses (SAFAR is a five year (2009–2014 research programme specifically to address the responses of the earth's atmosphere to both natural and anthropogenic forcings using a host of collocated instruments operational at the National Atmospheric Research Laboratory, Gadanki (13.5° N, 79.2° E, India from a unified viewpoint of studying the vertical coupling between the forcings and responses from surface layer to the ionosphere. As a prelude to the main program a pilot campaign was conducted at Gadanki during May–November 2008 using collocated observations from the MST radar, Rayleigh lidar, GPS balloonsonde, and instruments measuring aerosol, radiation and precipitation, and supporting satellite data. We show the importance of the large radiative heating caused by absorption of solar radiation by soot particles in the lower atmosphere, the observed high vertical winds in the convective updrafts extending up to tropopause, and the difficulty in simulating the same with existing models, the upward traveling waves in the middle atmosphere coupling the lower atmosphere with the upper atmosphere, their manifestation in the mesospheric temperature structure and inversion layers, the mesopause height extending up to 100 km, and the electro-dynamical coupling between mesosphere and the ionosphere which causes irregularities in the ionospheric F-region. The purpose of this communication is not only to share the knowledge that we gained from the SAFAR pilot campaign, but also to inform the international atmospheric science community about the SAFAR program as well as to extend our invitation to join in our journey.

  15. The August 2011 URSI World Day campaign: Initial results

    Science.gov (United States)

    Immel, Thomas J.; Liu, Guiping; England, Scott L.; Goncharenko, Larisa P.; Erickson, Philip J.; Lyashenko, Mykhaylo V.; Milla, Marco; Chau, Jorge; Frey, Harald U.; Mende, Stephen B.; Zhou, Qihou; Stromme, Anja; Paxton, Larry J.

    2015-11-01

    During a 10-day URSI World Day observational campaign beginning on August 1, 2011, an isolated, major geomagnetic storm occurred. On August 5, Kp reached values of 8- and Dst dropped to -113 nT. The occurrence of this isolated storm in the middle of a 10-day URSI World Day campaign provides and unprecedented opportunity to observe the coupling of solar wind energy into the magnetosphere and to evaluate the varied effects that occur in the coupled magnetosphere-ionosphere-thermosphere system. Dramatic changes in the ionosphere are seen at every one of the active radar stations, extending from Greenland down to equatorial Peru in the American sector and at middle latitudes in Ukraine. Data from TIMED and THEMIS are shown to support initial interpretations of the observations, where we focus on processes in the middle latitude afternoon sector during main phase, and the formation of a dense equatorial ionosphere during storm recovery. The combined measurements strongly suggest that the changes in ionospheric conditions observed after the main storm phase can be attributed in large part to changes in the stormtime thermosphere. This is through the generation of disturbance dynamo winds and also global neutral composition changes that either reduce or enhance plasma densities in a manner that depends mainly upon latitude. Unlike larger storms with possibly more sustained forcing, this storm exhibits minimal effects of persistent meridional stormtime wind drag, and little penetration of solar wind electric potentials to low latitudes. It is, therefore, an outstanding example of an impulsive event that exhibits longer-term effects through modification of the background atmosphere.

  16. Campaign Finance Regulation: the Resilence of the American Model

    Directory of Open Access Journals (Sweden)

    William D. Araiza

    2009-12-01

    Full Text Available

    The current term of the United States Supreme Court, which began this past October, is notable for its concentration of cases testing the permissible scope of federal regulation of business. But if this term’s docket reflects the pressure faced by the American economic model – a model marked by lax regulation, faith in private choices and market outcomes, and toleration of large inequalities in results – then this term will likely also mark a reaffirmation of that model in the context of free expression. In September the Court held a rare off-schedule oral argument in Citizens United v. Federal Election Commission, a case that may result in significant changes in the constitutional status of American campaign finance law.  Citizens United presents the Court’s emerging conservative majority with an opportunity to deregulate corporations’ campaign speech by finding restrictions on that speech to violate the First Amendment. Depending on the breadth of the Court’s holding, Citizens United may well result in the triumph of the American economic model in the context of the political marketplace exactly when that model is coming under severe strain on other fronts.

  17. Power Systems Development Facility Gasification Test Campaign TC25

    Energy Technology Data Exchange (ETDEWEB)

    Southern Company Services

    2008-12-01

    In support of technology development to utilize coal for efficient, affordable, and environmentally clean power generation, the Power Systems Development Facility (PSDF), located in Wilsonville, Alabama, routinely demonstrates gasification technologies using various types of coals. The PSDF is an engineering scale demonstration of key features of advanced coal-fired power systems, including a KBR Transport Gasifier, a hot gas particulate control device, advanced syngas cleanup systems, and high-pressure solids handling systems. This report summarizes the results of TC25, the second test campaign using a high moisture lignite coal from the Red Hills mine in Mississippi as the feedstock in the modified Transport Gasifier configuration. TC25 was conducted from July 4, 2008, through August 12, 2008. During TC25, the PSDF gasification process operated for 742 hours in air-blown gasification mode. Operation with the Mississippi lignite was significantly improved in TC25 compared to the previous test (TC22) with this fuel due to the addition of a fluid bed coal dryer. The new dryer was installed to dry coals with very high moisture contents for reliable coal feeding. The TC25 test campaign demonstrated steady operation with high carbon conversion and optimized performance of the coal handling and gasifier systems. Operation during TC25 provided the opportunity for further testing of instrumentation enhancements, hot gas filter materials, and advanced syngas cleanup technologies. The PSDF site was also made available for testing of the National Energy Technology Laboratory's fuel cell module and Media Process Technology's hydrogen selective membrane with syngas from the Transport Gasifier.

  18. High-precision photometry for K2 Campaign 1

    Science.gov (United States)

    Huang, C. X.; Penev, K.; Hartman, J. D.; Bakos, G. Á.; Bhatti, W.; Domsa, I.; de Val-Borro, M.

    2015-12-01

    The two reaction wheel K2 mission promises and has delivered new discoveries in the stellar and exoplanet fields. However, due to the loss of accurate pointing, it also brings new challenges for the data reduction processes. In this paper, we describe a new reduction pipeline for extracting high-precision photometry from the K2 data set, and present public light curves for the K2 Campaign 1 target pixel data set. Key to our reduction is the derivation of global astrometric solutions from the target stamps, from which accurate centroids are passed on for high-precision photometry extraction. We extract target light curves for sources from a combined UCAC4 and EPIC catalogue - this includes not only primary targets of the K2 campaign 1, but also any other stars that happen to fall on the pixel stamps. We provide the raw light curves, and the products of various detrending processes aimed at removing different types of systematics. Our astrometric solutions achieve a median residual of ˜0.127 arcsec. For bright stars, our best 6.5 h precision for raw light curves is ˜20 parts per million (ppm). For our detrended light curves, the best 6.5 h precision achieved is ˜15 ppm. We show that our detrended light curves have fewer systematic effects (or trends, or red-noise) than light curves produced by other groups from the same observations. Example light curves of transiting planets and a Cepheid variable candidate, are also presented. We make all light curves public, including the raw and detrended photometry, at http://k2.hatsurveys.org.

  19. Influence of a nationwide social marketing campaign on adolescent drug use.

    Science.gov (United States)

    Scheier, Lawrence M; Grenard, Jerry L

    2010-04-01

    In this study, we examined whether awareness (recall) of the National Youth Anti-Drug Media Campaign (NYADMC) benefited youth by attenuating their drug use. Data were obtained from the National Survey of Parents and Youth (NSPY), an evaluative survey tool designed to monitor campaign progress over 4 years. A growth modeling strategy was used to examine whether change in message recall or campaign brand awareness was related to declining patterns of drug use. Two distinct growth trajectories were modeled to account for growth among younger (12 to 14) versus older (15 to 18) youth. Growth trajectories indicated steady and positive increases in alcohol, cigarette, and marijuana use over time. During the early portion of adolescence, youth reported more "brand" awareness, remembered more of the video clips depicting campaign messages, recalled more media stories about youth and drugs and more antitobacco ads, and reported more radio listening and less television watching. When they were older, these same youth reported declines in these same awareness categories except for specifically recalling campaign ads and radio listening. Models positing simultaneous growth in drug use and campaign awareness indicated mixed findings for the campaign. Overall early levels of campaign awareness had a limited influence on rates of growth, and in a few cases higher levels were associated with quicker acquisition of drug use behaviors. When they were younger, these youth accelerated their drug use and reported increasing amounts of campaign awareness. When they were older, increasing awareness was associated with declines in binge drinking and cigarette smoking. No effects for marijuana were significant but trended in the direction of increased awareness associated with declining drug use. The findings are discussed in terms of how they depart from previous reports of campaign efficacy and the potential efficacy of social marketing campaigns to reach a large and impressionable

  20. The importance of campaign saliency as a predictor of attitude and behavior change: A pilot evaluation of social marketing campaign Fat Talk Free Week.

    Science.gov (United States)

    Garnett, Bernice Raveche; Buelow, Robert; Franko, Debra L; Becker, Carolyn; Rodgers, Rachel F; Austin, S Bryn

    2014-01-01

    Fat Talk Free Week (FTFW), a social marketing campaign designed to decrease self-disparaging talk about body and weight, has not yet been evaluated. We conducted a theory-informed pilot evaluation of FTFW with two college samples using a pre- and posttest design. Aligned with the central tenets of the Elaboration Likelihood Model (ELM), we investigated the importance of FTFW saliency as a predictor of fat talk behavior change. Our analytic sample consisted of 118 female participants (83% of original sample). Approximately 76% of the sample was non-Hispanic White, 14% Asian, and 8% Hispanic. At baseline, more than 50% of respondents reported engaging in frequent self fat talk; at posttest, this number dropped to 34% of respondents. Multivariable regression models supported campaign saliency as the single strongest predictor of a decrease in self fat talk. Our results support the social diffusion of campaign messages among shared communities, as we found significant decreases in fat talk among campaign attenders and nonattenders. FTFW may be a promising short-term health communication campaign to reduce fat talk, as campaign messages are salient among university women and may encourage interpersonal communication. PMID:24359343

  1. Use of Propensity Score Matching to Evaluate a National Smoking Cessation Media Campaign

    Science.gov (United States)

    Villanti, Andrea C.; Cullen, Jennifer; Vallone, Donna M.; Stuart, Elizabeth A.

    2011-01-01

    Sustained mass media campaigns have been recommended to stem the tobacco epidemic in the United States. Propensity score matching (PSM) was used to estimate the effect of awareness of a national smoking cessation media campaign (EX[R]) on quit attempts and cessation-related cognition. Participants were 4,067 smokers and recent quitters aged 18-49…

  2. Investing in Our Nation's Youth. National Youth Anti-Drug Media Campaign: Phase II (Final Report).

    Science.gov (United States)

    Office of National Drug Control Policy, Washington, DC.

    This publication presents the findings from an evaluation of Phase II of the National Youth Anti-Drug Media Campaign. The number one goal of the campaign was to educate youth to reject illegal drugs. This report evaluates Phase II and focuses on the effect of paid television advertising on awareness of anti-drug messages among youth, teens, and…

  3. Reduced All-Cause Child Mortality After General Measles Vaccination Campaign in Rural Guinea-Bissau

    DEFF Research Database (Denmark)

    Fisker, Ane B; Rodrigues, Amabelia; Martins, Cesario;

    2015-01-01

    BACKGROUND: Randomised trials have shown that measles vaccine (MV) prevents non-measles deaths. MV-campaigns are conducted to eliminate measles infection.The overall mortality effect of MV-campaigns has not been studied. METHODS: Bandim Health Project (BHP) surveys children aged 0-4 years in rura...

  4. The Enough Abuse Campaign: Building the Movement to Prevent Child Sexual Abuse in Massachusetts

    Science.gov (United States)

    Schober, Daniel J.; Fawcett, Stephen B.; Bernier, Jetta

    2012-01-01

    This case study describes the Enough Abuse Campaign, a multidisciplinary, statewide effort to prevent child sexual abuse in Massachusetts. The study uses the Institute of Medicine's Framework for Collaborative Community Action on Health to provide a systematic description of the campaign's process of implementation, which includes: (a) developing…

  5. A Media Campaign Prevention Program for Child Sexual Abuse: Community Members' Perspectives

    Science.gov (United States)

    Self-Brown, Shannon; Rheingold, Alyssa A.; Campbell, Carole; de Arellano, Michael A.

    2008-01-01

    This study examines the face validity and feasibility of materials included in a multimedia child sexual abuse (CSA) prevention campaign. A quantitative survey method assessed participants' comfort level, knowledge gain, and likelihood of behavioral change in response to the media campaign. Furthermore, a focus group method explored participants'…

  6. A Systematic Review of Universal Campaigns Targeting Child Physical Abuse Prevention

    Science.gov (United States)

    Poole, Mary Kathryn; Seal, David W.; Taylor, Catherine A.

    2014-01-01

    The purpose of this review was to better understand the impact of universal campaign interventions with a media component aimed at preventing child physical abuse (CPA). The review included 17 studies featuring 15 campaigns conducted from 1989 to 2011 in five countries. Seven studies used experimental designs, but most were quasi-experimental. CPA…

  7. Getting to Know U: The Story behind American University's Brand Campaign

    Science.gov (United States)

    Flannery, Teresa M.

    2012-01-01

    This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

  8. Short, sharp shock public health campaign had limited impact on raising awareness of laryngeal cancer.

    Science.gov (United States)

    Sethi, Neeraj; Rafferty, Amy; Rawnsley, Trisha; Jose, Jemy

    2016-09-01

    Laryngeal cancer has poorer outcomes if diagnosed at a later stage. Improving awareness could encourage earlier presentation and improve outcomes. This study aimed to evaluate a public engagement campaign targeted at raising awareness of laryngeal cancer. An epidemiological study identified high-risk populations in the region. A target population as well as a matched control population was selected. A cancer awareness survey combined with focus groups guided the design of a 3-month multimedia campaign. The survey was repeated post-campaign to evaluate the campaign effectiveness. The study identified populations with the highest rates of laryngeal cancer and late stage disease at presentation. The surveys performed revealed a limited effect of the multimedia campaign in raising awareness of the signs and symptoms of laryngeal cancer. Recall of the campaign also faded rapidly. This is the first public awareness campaign aimed at laryngeal cancer carried out in the UK. The results suggest that short-term campaigns have a limited effect and a more prolonged approach should be considered. PMID:26573156

  9. 26 CFR 301.6104(d)-3 - Tax-exempt organization subject to harassment campaign.

    Science.gov (United States)

    2010-04-01

    ... 26 Internal Revenue 18 2010-04-01 2010-04-01 false Tax-exempt organization subject to harassment... Returns and Records § 301.6104(d)-3 Tax-exempt organization subject to harassment campaign. (a) In general... subject of a harassment campaign and compliance with the requests that are part of the harassment...

  10. Do "Clicker" Educational Sessions Enhance the Effectiveness of a Social Norms Marketing Campaign?

    Science.gov (United States)

    Killos, Lydia F.; Hancock, Linda C.; McGann, Amanda Wattenmaker; Keller, Adrienne E.

    2010-01-01

    Objective: Social norms campaigns are a cost-effective way to reduce high-risk drinking on college campuses. This study compares effectiveness of a "standard" social norms media (SNM) campaign for those with and without exposure to additional educational sessions using audience response technology ("clickers"). Methods: American College Health…

  11. Rock the Watt: An Energy Conservation Campaign at Pacific Northwest National Lab

    Energy Technology Data Exchange (ETDEWEB)

    None

    2016-01-01

    Case study describes Pacific Northwest National Laboratory's (PNNL) three-month Rock the Watt campaign to reduce energy use at its main campus in Richland, Washington. The campaign objectives were to educate PNNL employees about energy conservation opportunities in their workplace and to motivate them to help PNNL save energy and costs and to reduce greenhouse gas emissions.

  12. RECOGNIZE: A Social Norms Campaign to Reduce Rumor Spreading in a Junior High School

    Science.gov (United States)

    Cross, Jennifer E.; Peisner, William

    2009-01-01

    This article studied changes in rumor spreading and perceptions of peers' rumor spreading among students at one public junior high school following a social norms marketing campaign. Results of the study show that perceptions of peer rumor spreading fell following the campaign, but self-reports of rumor spreading did not decrease. Results suggest…

  13. A Best Practices Service Learning Framework for the Public Relations Campaigns Course

    Science.gov (United States)

    Allison, Audrey Wilson

    2008-01-01

    Public relations curriculum often incorporates professional experience for progressive skill development. In the traditional public relations (PR) campaigns course, students typically research, develop, and implement a strategic campaign for a community organization as the client. Service learning is an effective pedagogical approach for the PR…

  14. Let's talk about alcohol: The role of interpersonal communication and health campaigns

    NARCIS (Netherlands)

    H. Hendriks

    2014-01-01

    Inspired by the varying degrees of success of health campaigns, this dissertation shows that interpersonal communication plays a vital role for the prediction of health behaviors and health campaign effects. In the context of alcohol abuse and binge drinking, this dissertation provides insight into

  15. Evaluation of the effect of the Power of One campaign on natural gas consumption

    International Nuclear Information System (INIS)

    In this paper we study an advertising campaign launched by the Irish government to induce more energy-efficient behaviour and we assess its effect on residential natural gas consumption. We first analyse changes in the daily consumption of natural gas and find that advertising leaflets had a significant, but short-lived, effect on natural gas consumption. We find no persistent effect of the campaign. We then study three surveys administered to 1000 consumers prior to and during the campaign. This repeated cross-section allows us to determine that the efficiency campaign has increased awareness of behaviours that curb natural gas consumption. However we do not find any significant effect of the campaign on self-reported natural gas-saving behaviour. -- Highlights: •We assess the effect of the Irish Power of One campaign on natural gas consumption. •We analyse consumption (and awareness of behaviours) before and after the campaign launch. •There is an effect on consumers' awareness of how to reduce consumption. •We find a short-run effect of the first year of the campaign, but no long run effect

  16. Population-Based Evaluation of the "Livelighter" Healthy Weight and Lifestyle Mass Media Campaign

    Science.gov (United States)

    Morley, B.; Niven, P.; Dixon, H.; Swanson, M.; Szybiak, M.; Shilton, T.; Pratt, I. S.; Slevin, T.; Hill, D.; Wakefield, M.

    2016-01-01

    The Western Australian (WA) "LiveLighter" (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ("why" change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier…

  17. Using a Multimedia Social Marketing Campaign to Increase Active Bystanders on the College Campus

    Science.gov (United States)

    Potter, Sharyn J.

    2012-01-01

    Objective: To evaluate the campus-wide administration of the Know Your Power bystander-oriented social marketing campaign. Participants: Undergraduate students at a public college were invited to participate in a public awareness survey before and after the 6-week campaign administration in February and March 2009. Methods: Pretest and posttests…

  18. Marketing the `Broad Line': Invitations to STEM education in a Swedish recruitment campaign

    Science.gov (United States)

    Andrée, Maria; Hansson, Lena

    2013-01-01

    In many Western societies, there is a concern about the tendency of young people not choosing Science, Technology, Engineering, and Mathematics (STEM) education and occupations. In response, different initiatives have been launched. If one believes that science should have a place in more young people's lives, an important question is to what extent recruitment campaigns communicate messages that open up for STEM education to become relevant in young people's identity formation. Here, we analyse a Swedish government-initiated, primarily Internet-based recruitment attempt ('The Broad Line Campaign') aimed at increasing the number of young people choosing the natural science programme in upper secondary school. The campaign is based on marketing principles and deliberately draws on identity issues. The data analysed consists of campaign films and written resources describing the campaign. Data are analysed by use of the constant comparative approach in order to produce categories describing different messages about why to engage in STEM education. These messages are then analysed from an identity perspective using the concept of subjective values. Our results show that the messages communicated in the Broad Line campaign emphasise utility value, attainment value and relative cost rather than interest-enjoyment. The campaign communicates that the natural science programme is to be associated with a high attainment value without establishing relations to the field of science. Finally, potential consequences of the communicated messages in the campaign are discussed in light of previous research.

  19. Service-Learning with a Food Stamp Enrollment Campaign: Community and Student Benefits

    Science.gov (United States)

    Porter, Judith R.; Summers, Mary; Toton, Suzanne; Aisenstein, Hillary

    2008-01-01

    We analyze a multi-campus collaboration in a Food Stamp Enrollment Campaign to demonstrate that a well-managed public benefits campaign, associated with broader advocacy-based community partnerships, can result in positive outcomes for the community that include measurable benefits for clients, data needed to make policy and administrative…

  20. The Cabauw Intercomparison campaign for Nitrogen Dioxide measuring Instruments (CINDI): design, execution, and early results

    NARCIS (Netherlands)

    Henzing, J.S.; Leeuw, G. de; Piters, A.J.M.; Boersma, K.F.; Kroon, M.; Hains, J.C.; Roozendael, M. van; Wittrock, F.; Abuhassan, N.; Adams, C.; Akrami, M.; Allaart, M.A.F.; Apituley, A.; Bergwerff, J.B.; Berkhout, A.J.C.; Brunner, D.; Cede, A.; Chong, J.; Clémer, K.; Fayt, C.; Friess, U.; Gast, L.F.L.; Gil-Ojeda, M.; Goutail, F.; Graves, R.; Griesfeller, A.; Grossmann, K.; Hemerijckx, G.; Hendrick, F.; Herman, J.; Hermans, C.; Hoexum, M.; Hoff, G.R. van der; Irie, H.; Johnston, P.V.; Kanaya, Y.; Kim, Y.J.; Klein Baltink, H.; Kreher, K.; Leigh, R.; Merlaud, A.; Moerman, M.M.; Monks, P.S.; Mount, G.H.; Navarro-Comas, M.; Oetjen, H.; Pazmino, A.; Perez-Camacho, M.; Peters, E.; Piesanie, A. du; Pinardi, G.; Puentadura, O.; Richter, A.; Roscoe, H.K.; Schönhardt, A.; Schwarzenbach, B.; Shaiganfar, R.; Sluis, W.; Spinei, E.; Stolk, A.P.; Strong, K.; Swart, D.P.J.; Takashima, H.; Vlemmix, T.; Vrekoussis, M.; Wagner, T.; Whyte, C.; Wilson, K.M.; Yela, M.; Yilmaz, S.; Zieger, P.; Zhou, Y.

    2011-01-01

    From June to July 2009 more than thirty different in-situ and remote sensing instruments from all over the world participated in the Cabauw Intercomparison campaign for Nitrogen Dioxide measuring Instruments (CINDI). The campaign took place at KNMI’s 5 Cabauw Experimental Site for Atmospheric Resear

  1. The Cabauw Intercomparison campaign for Nitrogen Dioxide measuring Instruments (CINDI): Design, execution, and early results

    NARCIS (Netherlands)

    Piters, A.J.M.; Boersma, K.F.; Kroon, M.; Hains, J.C.; Roozendael, M. van; Wittrock, F.; Abuhassan, N.; Adams, C.; Akrami, M.; Allaart, M.A.F.; Apituley, A.; Beirle, S.; Bergwerff, J.B.; Berkhout, A.J.C.; Brunner, D.; Cede, A.; Chong, J.; Clémer, K.; Fayt, C.; Frieß, U.; Gast, L.F.L.; Gil-Ojeda, M.; Goutail, F.; Graves, R.; Griesfeller, A.; Großmann, K.; Hemerijckx, G.; Hendrick, F.; Henzing, B.; Herman, J.; Hermans, C.; Hoexum, M.; Hoff, G.R. van der; Irie, H.; Johnston, P.V.; Kanaya, Y.; Kim, Y.J.; Klein Baltink, H.; Kreher, K.; Leeuw, G. de; Leigh, R.; Merlaud, A.; Moerman, M.M.; Monks, P.S.; Mount, G.H.; Navarro-Comas, M.; Oetjen, H.; Pazmino, A.; Perez-Camacho, M.; Peters, E.; Du Piesanie, A.; Pinardi, G.; Puentedura, O.; Richter, A.; Roscoe, H.K.; Schönhardt, A.; Schwarzenbach, B.; Shaiganfar, R.; Sluis, W.; Spinei, E.; Stolk, A.P.; Strong, K.; Swart, D.P.J.; Takashima, H.; Vlemmix, T.; Vrekoussis, M.; Wagner, T.; Whyte, C.; Wilson, K.M.; Yela, M.; Yilmaz, S.; Zieger, P.; Zhou, Y.

    2012-01-01

    From June to July 2009 more than thirty different in-situ and remote sensing instruments from all over the world participated in the Cabauw Intercomparison campaign for Nitrogen Dioxide measuring Instruments (CINDI). The campaign took place at KNMI's Cabauw Experimental Site for Atmospheric Research

  2. Consequences of a Recent Campaign of Criticism against School Sex Education in Japan

    Science.gov (United States)

    Hirose, Hiroko

    2013-01-01

    This paper aims to provide insights into recent events concerning school sex education in Japan. A campaign of criticism against school sex education emerged in 2002 at both national and regional levels, and included a court case in Tokyo. Despite leaving a depressing atmosphere regarding sex education teaching practices, this campaign also…

  3. Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare?

    OpenAIRE

    Lori Dorfman; Andrew Cheyne; Friedman, Lissy C; Asiya Wadud; Mark Gottlieb

    2012-01-01

    In an article that forms part of the PLoS Medicine series on Big Food, Andrew Cheyne and colleagues compare soda companies' corporate social responsibility (CSR) campaigns - which are designed to bolster the image and popularity of their products and to prevent regulation - with the tobacco industry's CSR campaigning.

  4. 49 CFR 579.5 - Notices, bulletins, customer satisfaction campaigns, consumer advisories, and other communications.

    Science.gov (United States)

    2010-10-01

    ... 49 Transportation 7 2010-10-01 2010-10-01 false Notices, bulletins, customer satisfaction... General § 579.5 Notices, bulletins, customer satisfaction campaigns, consumer advisories, and other... to NHTSA a copy of each communication relating to a customer satisfaction campaign, consumer...

  5. Overview of the synoptic and pollution situation over Europe during the EUCAARI-LONGREX field campaign

    NARCIS (Netherlands)

    Hamburger, T.; McMeeking, G.; Minikin, A.; Birmili, W.; Dall'Osto, M.; O'Dowd, C.; Flentje, H.; Henzing, B.; Junninen, H.; Kristensson, A.; Leeuw, G. de; Stohl, A.; Burkhart, J.F.; Coe, H.; Krejci, R.; Petzold, A.

    2011-01-01

    In May 2008 the EUCAARI-LONGREX aircraft field campaign was conducted within the EUCAARI intensive observational period. The campaign aimed at studying the distribution and evolution of air mass properties on a continental scale. Airborne aerosol and trace gas measurements were performed aboard the

  6. Estimating Resource Costs of Levy Campaigns in Five Ohio School Districts

    Science.gov (United States)

    Ingle, W. Kyle; Petroff, Ruth Ann; Johnson, Paul A.

    2011-01-01

    Using Levin and McEwan's (2001) "ingredients method," this study identified the major activities and associated costs of school levy campaigns in five districts. The ingredients were divided into one of five cost categories--human resources, facilities, fees, marketing, and supplies. As to overall costs of the campaigns, estimates ranged from a…

  7. The Healthy Talk Family Planning Campaign of Massachusetts: A Communication-Centered Approach

    Science.gov (United States)

    Cho, Hyunyi; Oehlkers, Peter; Mandelbaum, Juan; Edlund, Karen; Zurek, Melanie

    2004-01-01

    This article focuses on psychosocial barriers to sexual health and their implications on the design and delivery of mass media-based public health campaigns. A family planning campaign that attempted to address barriers to seeking sexual health information and services by promoting positive attitudes toward couple's communication about sexual…

  8. Young People and Political Campaigning on the Internet. CIRCLE Fact Sheet.

    Science.gov (United States)

    Levine, Peter; Lopez, Mark Hugo

    2004-01-01

    This fact sheet discusses young people and political campaigning on the Internet. It explains how the Internet has become a powerful force in political campaigns. A survey released by the Pew Research Center for the People & the Press on January 11, 2004 found that the Internet is gaining importance as a source of political news, especially for…

  9. The Political Discourse of the Campaign against Bilingual Education: From "Proposition 227" to "Horne v. Flores"

    Science.gov (United States)

    Yamagami, Mai

    2012-01-01

    Using the frameworks of critical discourse analysis, representation theory, and legitimization theory, this study examines the political discourse of the campaign for Proposition 227 in California--particularly, the key social representations of languages, their speakers, and the main political actors in the campaign. The analysis examines the…

  10. The Effect of a Campaign Internship on Political Efficacy and Trust

    Science.gov (United States)

    Mariani, Mack; Klinkner, Philip

    2009-01-01

    This study examines the effect of a 10-week campaign internship course on political efficacy and trust. We compared changes in these key political attitudes between a group of 33 undergraduate students in a campaign internship course and a control group of 65 students taking government courses. A multiple regression analysis indicates that…

  11. 5 CFR 734.408 - Participation in political management and political campaigning; prohibitions.

    Science.gov (United States)

    2010-01-01

    ... management or in a political campaign, except as permitted by subpart D of this part. ... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Participation in political management and political campaigning; prohibitions. 734.408 Section 734.408 Administrative Personnel OFFICE OF...

  12. 26 CFR 1.527-9 - Special rule for principal campaign committees.

    Science.gov (United States)

    2010-04-01

    ... Congress may have only one designation in effect at any time. Under 11 CFR 102.12, no political committee... Commission under 11 CFR 101.1(a)), to the Form 1120-POL filed by the principal campaign committee for each... principal campaign committee shall be computed by multiplying the political organization taxable income...

  13. Campaign Documentaries: Behind-the-Scenes Perspectives Make Useful Teaching Tools

    Science.gov (United States)

    Wolfford, David

    2012-01-01

    Over the last 20 years, independent filmmakers have produced insightful documentaries of high profile political campaigns with behind-the-scenes footage. These documentaries offer inside looks and unique perspectives on electoral politics. This campaign season, consider "The War Room"; "A Perfect Candidate"; "Journeys With George;" "Chisholm '72";…

  14. 26 CFR 1.162-20 - Expenditures attributable to lobbying, political campaigns, attempts to influence legislation...

    Science.gov (United States)

    2010-04-01

    ... campaigns, attempts to influence legislation, etc., and certain advertising. 1.162-20 Section 1.162-20... attributable to lobbying, political campaigns, attempts to influence legislation, etc., and certain advertising... nondeductibility of expenditures for lobbying purposes, for the promotion or defeat of legislation, for...

  15. THE ROLE AND IMPLICATIONS OF THE EVENT BASED COMMUNICATION IN THE ELECTORAL CAMPAIGN

    Directory of Open Access Journals (Sweden)

    Tatu Cristian Ionut

    2011-12-01

    Full Text Available The electoral campaigns are considered to be among the most delicate challenges for a marketer due to the limited time available, the sensible margin for error, the high impact of each statement and the condensation of a quite large amount of resources in a 30 day period. While the ultimate goal for the campaign staff is to bring the global electoral package closer to the electorate and earn their votes most, of the time various competitors use disappointingly similar tactics that create confusion among the electorate. The campaign related events turned out to be one of the tactics that allows for a pin-point targeting of the electorate and a better control on the receivers of the message. This paper focuses on the types of events used that can be used in an electoral campaign reinforced with their particularities and effects registered in previous campaigns.

  16. THE IMPACT OF PROMOTION CAMPAIGNS OVER THE COMPANIES IN THE CURRENT ECONOMIC CONTEXT

    Directory of Open Access Journals (Sweden)

    FRÂNCU LAURENȚIU GABRIEL

    2015-12-01

    Full Text Available In an increasingly competitive business environment, promotion campaigns have a great significance in terms of market positioning of companies. The promotion campaigns are having a key role, sometimes even vital, because the companies depend on their results. An remarkable promotion campaign will lead to an increase in company sales and a better market positioning. The brand awareness will increase and the customers will become more loyal and may even be attracted new customers. This paper aims to analyze the impact of promotion campaigns over the courier companies from Romania. Thus, will be analysed the courier companies market and the competitive advantage in this market when it is used an efficient strategy of promotion campaigns.

  17. Electoral campaigns and their effect on voting. A study of the 2003 presidential elections in Argentina

    Directory of Open Access Journals (Sweden)

    Orlando D’ADAMO

    2013-10-01

    Full Text Available This paper aims to explore empirically the potential influence presidential electoral campaigns may exert on the process of voting decision making. Four dimensions of this problem are analysed: 1. the communicational resources of a campaign that result most effective, 2. if the voters perceive the differential media exposure received by each of the candidates, 3. in case they do, if that perception has an impact on the positive image of the candidates and 4. the capacity of campaigns to operate changes on the voting decision. The obtained data indicate that in the memory they build of campaigns, the subjects recognize the predominance of television messages, perceive the differential media exposure of candidates, that this perception does not necessarily mean they have a positive image of those who received more media exposure, and that they point out the potential of the campaign to change their initial voting decision.

  18. Mass media campaigns and organ donation: managing conflicting messages and interests.

    Science.gov (United States)

    Rady, Mohamed Y; McGregor, Joan L; Verheijde, Joseph L

    2012-05-01

    Mass media campaigns are widely and successfully used to change health decisions and behaviors for better or for worse in society. In the United States, media campaigns have been launched at local offices of the states' department of motor vehicles to promote citizens' willingness to organ donation and donor registration. We analyze interventional studies of multimedia communication campaigns to encourage organ-donor registration at local offices of states' department of motor vehicles. The media campaigns include the use of multifaceted communication tools and provide training to desk clerks in the use of scripted messages for the purpose of optimizing enrollment in organ-donor registries. Scripted messages are communicated to customers through mass audiovisual entertainment media, print materials and interpersonal interaction at the offices of departments of motor vehicles. These campaigns give rise to three serious concerns: (1) bias in communicating information with scripted messages without verification of the scientific accuracy of information, (2) the provision of misinformation to future donors that may result in them suffering unintended consequences from consenting to medical procedures before death (e.g, organ preservation and suitability for transplantation), and (3) the unmanaged conflict of interests for organizations charged with implementing these campaigns, (i.e, dual advocacy for transplant recipients and donors). We conclude the following: (1) media campaigns about healthcare should communicate accurate information to the general public and disclose factual materials with the least amount of bias; (2) conflicting interests in media campaigns should be managed with full public transparency; (3) media campaigns should disclose the practical implications of procurement as well as acknowledge the medical, legal, and religious controversies of determining death in organ donation; (4) organ-donor registration must satisfy the criteria of informed

  19. Measurement campaign for wind power potential in west Greenland

    Science.gov (United States)

    Rønnow Jakobsen, Kasper

    2013-04-01

    Experiences and results from a wind resource exploring campaign 2003- in west Greenland. Like many other countries, Greenland is trying to reduce its dependency of fossil fuel by implementing renewable energy. The main challenge is that the people live on the coast in scattered settlements, without power infrastructure. Based on this a wind power potential project was established in 2002, funded by the Greenlandic government and the Technical University of Denmark. We present results and experiences of the campaign. 1 Field campaign There were only a few climate stations in or close to settlements and due to their positioning and instrumentation, they were not usable for wind resource estimation. To establish met stations in Arctic areas with complex topography, there are some challenges to face; mast positioning in complex terrain, severe weather conditions, instrumentation, data handling, installation and maintenance budget. The terrain in the ice free and populated part, mainly consists of mountains of different heights and shapes, separated by deep fjords going from the ice cap to the sea. With a generally low wind resource the focus was on the most exposed positions close to the settlements. Data from the nearest existing climate stations was studied for background estimations of predominant wind directions and extreme wind speeds, and based on that the first 10m masts were erected in 2003. 2 Instruments The first installations used standard NRG systems with low cost NRG instruments. For most of the sites this low cost setup did a good job, but there were some problems with the first design, including instrument and boom strains. In subsequent years, the systems were updated several times to be able to operate in the extreme conditions. Different types of instruments, data logger and boom systems were tested to get better data quality and reliability. Today 11 stations with heights ranging from 10-50m are installed and equipped according to the IEC standard

  20. A lifetime of campaigning: Ettie Rout, emancipationist beyond the pale.

    Science.gov (United States)

    Tolerton, J

    2001-01-01

    H.G. Wells called her 'that unforgettable heroine'. But she was forgotten, most particularly in New Zealand, where she was banned from mention in the newspapers under the War Regulations for her 'safe sex' work during the First World War - a very hypocritical move as it happened just as her work was officially taken on by the army. For this work she was dubbed the 'guardian angel of the ANZACs' by a French venereal disease specialist and awarded the Reconnaissance Franaise by the French. After the war she settled in London, marrying her long-time friend and wartime colleague, physical culturist Fred Hornibrook. Rout went on with her venereal disease prophylaxis campaign after the war. She also entered the birth control movement in the 1920s, playing a major role in the last big birth control court case, a role often attributed to Dora Russell, while Rout again is 'forgotten'. In her books, like the best selling Safe Marriage, a safe sex guide (which was banned in New Zealand), she encouraged women to own their own bodies and take responsibility for their own sexual health. She linked exercise and sex, arguing in books like Sex and Exercise, that exercise would enhance women's sex lives. She and Hornibrook, who wrote a best-selling book entitled The Culture of the Abdomen, presaging the current obsession with rocklike 'abs', made a pair, teaching fitness techniques, holding 'native dance' evenings, and being hailed as modern dance proponents. Rout also wrote books on vegetarianism, wholemeal cookery and Maori culture. The word most commonly used by people describing her throughout her life was 'energy'. She herself was very fit. But she did not fit in. Once her marriage to Hornibrook was over, in 1936, she returned to New Zealand, was rebuffed by former friends. She sailed for Rarotonga and died there, of a self-administered overdose of quinine that September. As she had remarked to H.G. Wells, 'It is a mixed blessing to be born too soon'. She anticipated many of

  1. Analysis of Snow BRF from Spring-2008 ARCTAS Campaign

    Science.gov (United States)

    Lyapustin, A.; Gatebe, C. K.; Kahn, R. A.; Brandt, R. E.; Redemann, J.; Russell, P. B.; King, M. D.; Pedersen, C. A.; Gerland, S.; Poudyal, R.; Marshak, A.; Wang, Y.; Schaaf, C.; Hall, D. K.; Kokhanovsky, A. A.

    2009-12-01

    The spring 2008 Arctic Research of the Composition of the Troposphere from Aircraft and Satellites (ARCTAS) experiment was one of major intensive field campaigns of the International Polar Year aimed at detailed characterization of atmospheric physical and chemical processes in the Arctic region. A part of this campaign was a unique snow bidirectional reflectance experiment on the NASA P-3B aircraft conducted on April 7 and 15 by the Cloud Absorption Radiometer (CAR) jointly with the Ames Airborne Tracking Sunphotometer (AATS) and ground-based AERONET sunphotometers. The CAR data were atmospherically corrected to derive snow bidirectional reflectance at high 1o angular resolution in view zenith and azimuthal angles along with surface albedo. The derived albedo was in a good agreement with ground albedo measurements collected on April 15. The CAR snow bidirectional reflectance factor (BRF) was used to study accuracy of analytical Li Sparse-Ross Thick (LSRT), Modified Rahman-Pinty-Verstraete (MRPV) and Analytical Asymptotic Radiative Transfer (AART) BRF models. Except for the glint region (azimuthal angles j BRF to within ±0.05. The plane-parallel radiative transfer (PPRT) solution was also analyzed with the models of spheres, spheroids, randomly oriented fractal crystals, and with a synthetic phase function. The latter merged the model of spheroids for the forward scattering angles with the fractal model in the backscattering directions. The PPRT solution with synthetic phase function provided the best fit to measured BRF in the full range of angles. Regardless of the snow grain shape, the PPRT model significantly over-/underestimated snow BRF in the glint/backscattering regions, respectively, which agrees with other studies. To improve agreement with experiment, we introduced a model of macroscopic snow surface roughness by averaging the PPRT solution over the slope distribution function and by adding a simple model of shadows. With macroscopic roughness described

  2. Analysis of snow bidirectional reflectance from ARCTAS Spring-2008 Campaign

    Directory of Open Access Journals (Sweden)

    A. Lyapustin

    2010-05-01

    Full Text Available The spring 2008 Arctic Research of the Composition of the Troposphere from Aircraft and Satellites (ARCTAS experiment was one of major intensive field campaigns of the International Polar Year aimed at detailed characterization of atmospheric physical and chemical processes in the Arctic region. A part of this campaign was a unique snow bidirectional reflectance experiment on the NASA P-3B aircraft conducted on 7 and 15 April by the Cloud Absorption Radiometer (CAR jointly with airborne Ames Airborne Tracking Sunphotometer (AATS and ground-based Aerosol Robotic Network (AERONET sunphotometers. The CAR data were atmospherically corrected to derive snow bidirectional reflectance at high 1° angular resolution in view zenith and azimuthal angles along with surface albedo. The derived albedo was generally in good agreement with ground albedo measurements collected on 15 April. The CAR snow bidirectional reflectance factor (BRF was used to study the accuracy of analytical Ross-Thick Li-Sparse (RTLS, Modified Rahman-Pinty-Verstraete (MRPV and Asymptotic Analytical Radiative Transfer (AART BRF models. Except for the glint region (azimuthal angles φ<40°, the best fit MRPV and RTLS models fit snow BRF to within ±0.05. The plane-parallel radiative transfer (PPRT solution was also analyzed with the models of spheres, spheroids, randomly oriented fractal crystals, and with a synthetic phase function. The latter merged the model of spheroids for the forward scattering angles with the fractal model in the backscattering direction. The PPRT solution with synthetic phase function provided the best fit to measured BRF in the full range of angles. Regardless of the snow grain shape, the PPRT model significantly over-/underestimated snow BRF in the glint/backscattering regions, respectively, which agrees with other studies. To improve agreement with experiment, we introduced a model of macroscopic snow surface roughness by averaging the PPRT solution over the

  3. Analysis of snow bidirectional reflectance from ARCTAS Spring-2008 Campaign

    Science.gov (United States)

    Lyapustin, A.; Gatebe, C. K.; Kahn, R.; Brandt, R.; Redemann, J.; Russell, P.; King, M. D.; Pedersen, C. A.; Gerland, S.; Poudyal, R.; Marshak, A.; Wang, Y.; Schaaf, C.; Hall, D.; Kokhanovsky, A.

    2010-05-01

    The spring 2008 Arctic Research of the Composition of the Troposphere from Aircraft and Satellites (ARCTAS) experiment was one of major intensive field campaigns of the International Polar Year aimed at detailed characterization of atmospheric physical and chemical processes in the Arctic region. A part of this campaign was a unique snow bidirectional reflectance experiment on the NASA P-3B aircraft conducted on 7 and 15 April by the Cloud Absorption Radiometer (CAR) jointly with airborne Ames Airborne Tracking Sunphotometer (AATS) and ground-based Aerosol Robotic Network (AERONET) sunphotometers. The CAR data were atmospherically corrected to derive snow bidirectional reflectance at high 1° angular resolution in view zenith and azimuthal angles along with surface albedo. The derived albedo was generally in good agreement with ground albedo measurements collected on 15 April. The CAR snow bidirectional reflectance factor (BRF) was used to study the accuracy of analytical Ross-Thick Li-Sparse (RTLS), Modified Rahman-Pinty-Verstraete (MRPV) and Asymptotic Analytical Radiative Transfer (AART) BRF models. Except for the glint region (azimuthal angles φBRF to within ±0.05. The plane-parallel radiative transfer (PPRT) solution was also analyzed with the models of spheres, spheroids, randomly oriented fractal crystals, and with a synthetic phase function. The latter merged the model of spheroids for the forward scattering angles with the fractal model in the backscattering direction. The PPRT solution with synthetic phase function provided the best fit to measured BRF in the full range of angles. Regardless of the snow grain shape, the PPRT model significantly over-/underestimated snow BRF in the glint/backscattering regions, respectively, which agrees with other studies. To improve agreement with experiment, we introduced a model of macroscopic snow surface roughness by averaging the PPRT solution over the slope distribution function and by adding a simple model of

  4. Analysis of snow bidirectional reflectance from ARCTAS spring-2008 campaign

    Directory of Open Access Journals (Sweden)

    A. Lyapustin

    2009-10-01

    Full Text Available The spring 2008 Arctic Research of the Composition of the Troposphere from Aircraft and Satellites (ARCTAS experiment was one of the major intensive field campaigns of the International Polar Year, aimed at detailed characterization of atmospheric physical and chemical processes in the Arctic region. Part of this campaign was a unique snow bidirectional reflectance experiment on the NASA P-3B aircraft conducted on 7 and 15 April by the Cloud Absorption Radiometer (CAR jointly with airborne Ames Airborne Tracking Sunphotometer (AATS and ground-based Aerosol Robotic Network (AERONET sunphotometers. The CAR data were atmospherically corrected to derive snow bidirectional reflectance at high 1° angular resolution in view zenith and azimuthal angles along with surface albedo. The derived albedo was generally in good agreement with ground albedo measurements collected on 15 April. The CAR snow bidirectional reflectance factor (BRF was used to study the accuracy of analytical Ross-Thick Li-Sparse (RTLS, Modified Rahman-Pinty-Verstraete (MRPV and Asymptotic Analytical Radiative Transfer (AART BRF models. Except for the glint region (azimuthal angles φ<40°, the best fit MRPV and RTLS models fit snow BRF to within ±0.05. The plane-parallel radiative transfer (PPRT solution was also analyzed with the models of spheres, spheroids, randomly oriented fractal crystals, and with a synthetic phase function. The latter merged the model of spheroids for the forward scattering angles with the fractal model in the backscattering direction. The PPRT solution with synthetic phase function provided the best fit to measured BRF in the full range of angles. Regardless of the snow grain shape, the PPRT model significantly over-/underestimated snow BRF in the glint/backscattering regions, respectively, which agrees with other studies. To improve agreement with the experiment, we introduced a model of macroscopic snow surface roughness by averaging the PPRT solution

  5. Biomass Burning Observation Project (BBOP) Final Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Kleinman, LI [Brookhaven National Lab. (BNL), Upton, NY (United States); Sedlacek, A. J. [Brookhaven National Lab. (BNL), Upton, NY (United States)

    2016-01-01

    The Biomass Burning Observation Project (BBOP) was conducted to obtain a better understanding of how aerosols generated from biomass fires affect the atmosphere and climate. It is estimated that 40% of carbonaceous aerosol produced originates from biomass burning—enough to affect regional and global climate. Several biomass-burning studies have focused on tropical climates; however, few campaigns have been conducted within the United States, where millions of acres are burned each year, trending to higher values and greater climate impacts because of droughts in the West. Using the Atmospheric Radiation Measurement (ARM) Aerial Facility (AAF), the BBOP deployed the Gulfstream-1 (G-1) aircraft over smoke plumes from active wildfire and agricultural burns to help identify the impact of these events and how impacts evolve with time. BBOP was one of very few studies that targeted the near-field time evolution of aerosols and aimed to obtain a process-level understanding of the large changes that occur within a few hours of atmospheric processing.

  6. Osteoporosis screening campaign at the Hôpital Cantonal

    CERN Multimedia

    SC Unit

    2008-01-01

    The bone diseases department of Geneva’s Teaching Hospitals (HUG) is launching a major study* on osteoporosis, aiming to identify the risk factors for this disease and to assess the hereditary component of bone structure. Osteoporosis is a common bone disease manifesting itself in people over the age of 65 through increased bone fragility and the high risk of fractures. This study is being carried out on men and women between the ages of 63 and 67 living in the Geneva region. The CERN Medical Service, the CERN and ESO pensioners associations (GACEPA) and the CHIS Board all support this public health initiative and strongly urge you, your spouse, colleagues and friends to take part in the campaign and obtain a free evaluation of your bone mass by the relevant specialised hospital services. The person to contact is Dr CLAIRE DUROSIER (tel. 022 372 71 83 from 9.00 a.m. to 6.00 p.m., Mondays to Fridays, or e-mail: mailto:claire.durosier@netcourrier.com). Participation free of ...

  7. Osteoporosis screening campaign at the Hôpital Cantonal

    CERN Multimedia

    IT Department

    2008-01-01

    The bone diseases department of Geneva’s Teaching Hospitals (HUG) is launching a major study* on osteoporosis, aiming to identify the risk factors for this disease and to assess the hereditary component of bone structure. Osteoporosis is a common bone disease manifesting itself in people over the age of 65 through increased bone fragility and the high risk of fractures. This study is being carried out on men and women between the ages of 63 and 67 living in the Geneva region. The CERN Medical Service, the CERN and ESO pensioners associations (GACEPA) and the CHIS Board all support this public health initiative and strongly urge you, your spouse, colleagues and friends to take part in the campaign and obtain a free evaluation of your bone mass by the relevant specialised hospital services. The person to contact is Dr CLAIRE DUROSIER at 022 372 71 83 from 9.00 a.m. to 6.00 p.m., Mondays to Fridays, or by e-mail on mailto:claire.durosier@netcourrier.com Participation free of charge. Strict confidentiality assu...

  8. Confirmation of Two Hot Jupiters from K2 Campaign 4

    CERN Document Server

    Johnson, Marshall C; Fridlund, Malcolm; Csizmadia, Szilard; Endl, Michael; Cabrera, Juan; Cochran, William D; Deeg, Hans J; Grziwa, Sascha; Ramírez, Ivan; Hatzes, Artie P; Eigmüller, Philipp; Barragán, Oscar; Erikson, Anders; Guenther, Eike W; Korth, Judith; Kuutma, Teet; Nespral, David; Pätzold, Martin; Palle, Enric; Prieto-Arranz, Jorge; Rauer, Heike; Saario, Joonas

    2016-01-01

    We confirm the planetary nature of two transiting hot Jupiters discovered by the Kepler spacecraft's K2 extended mission in its Campaign 4, using precise radial velocity measurements from FIES@NOT, HARPS-N@TNG, and the coud\\'e spectrograph on the McDonald Observatory 2.7 m telescope. EPIC 211089792 b transits a K1V star with a period of $3.2589263\\pm0.0000015$ days; its orbit is slightly eccentric ($e=0.086_{-0.025}^{+0.035}$). It has a radius of $R_P=0.998_{-0.066}^{+0.072}$ $R_J$ and a mass of $M_P=0.613_{-0.027}^{+0.028}$ $M_J$. Its host star exhibits significant rotational variability, and we measure a rotation period of $P_{\\mathrm{rot}}=10.777 \\pm 0.031$ days. EPIC 210957318 b transits a G6V star with a period of $4.098503\\pm0.000011$ days. It has a radius of $R_P=1.039_{-0.051}^{+0.050}$ $R_J$ and a mass of $M_P=0.579_{-0.027}^{+0.028}$ $M_J$. The star has a low metallicity for a hot Jupiter host, $[\\mathrm{Fe}/\\mathrm{H}]=-0.15 \\pm 0.05$.

  9. Images and bodies subject: sexuality in advertising campaign be stupid

    Directory of Open Access Journals (Sweden)

    Douglas Luiz Menegazzi

    2013-08-01

    Full Text Available This paper discusses the portrayal of sexuality and gender in contemporary advertising by the image and it focuses on visual analysis of the case study of the campaign Be Stupid, the clothing brand Diesel. Examines some of the ads clearer suggestions to the theme of sexuality, about fifteen images, running between 2010 and 2011em many countries, including Brazil, having won the controversial impact of media such as magazines, billboards and especially the Internet. Perform a survey of theoretical and methodological aspects that facilitate the action of reading and deciphering the images, mainly based on the theory Flusser conceptions of technical image, apparatus, with a view to focus on media production, broadcasting, and formats distribution. These advertising images as visual anthropological objects who discourse through the triad body, image and media conditions of power and surveillance, eroticism, stereotypes and cultural life of the spectacle. Contextualizes the scenario analysis within the postmodern perspective, the society of advanced capitalism and diffuse power and media, marked by profound changes in the scale of the feeling of their individual identities unstable. With an emphasis on Foucauldian theory, discusses the concepts of identity, gender intelligible and cultural practices of subjection of the individual mechanisms for language and sexuality. Discusses how is the construction of visual messages of sexuality and gender roles specified by the images and search on it, demonstrating the wider aspects of visual advertising messages today.

  10. BCCTBbp: the Breast Cancer Campaign Tissue Bank bioinformatics portal.

    Science.gov (United States)

    Cutts, Rosalind J; Guerra-Assunção, José Afonso; Gadaleta, Emanuela; Dayem Ullah, Abu Z; Chelala, Claude

    2015-01-01

    BCCTBbp (http://bioinformatics.breastcancertissue bank.org) was initially developed as the data-mining portal of the Breast Cancer Campaign Tissue Bank (BCCTB), a vital resource of breast cancer tissue for researchers to support and promote cutting-edge research. BCCTBbp is dedicated to maximising research on patient tissues by initially storing genomics, methylomics, transcriptomics, proteomics and microRNA data that has been mined from the literature and linking to pathways and mechanisms involved in breast cancer. Currently, the portal holds 146 datasets comprising over 227,795 expression/genomic measurements from various breast tissues (e.g. normal, malignant or benign lesions), cell lines and body fluids. BCCTBbp can be used to build on breast cancer knowledge and maximise the value of existing research. By recording a large number of annotations on samples and studies, and linking to other databases, such as NCBI, Ensembl and Reactome, a wide variety of different investigations can be carried out. Additionally, BCCTBbp has a dedicated analytical layer allowing researchers to further analyse stored datasets. A future important role for BCCTBbp is to make available all data generated on BCCTB tissues thus building a valuable resource of information on the tissues in BCCTB that will save repetition of experiments and expand scientific knowledge. PMID:25332396

  11. Efficacy methods to evaluate health communication and marketing campaigns.

    Science.gov (United States)

    Evans, W Douglas; Uhrig, Jennifer; Davis, Kevin; McCormack, Lauren

    2009-06-01

    Communication and marketing are growing areas of health research, but relatively few rigorous efficacy studies have been conducted in these fields. In this article, we review recent health communication and marketing efficacy research, present two case studies that illustrate some of the considerations in making efficacy design choices, and advocate for greater emphasis on rigorous health communication and marketing efficacy research and the development of a research agenda. Much of the outcomes research in health communication and marketing, especially mass media, utilizes effectiveness designs conducted in real time, in the media markets or communities in which messages are delivered. Such evaluations may be impractical or impossible, however, imiting opportunities to advance the state of health communication and marketing research and the knowledge base on effective campaign strategies, messages, and channels. Efficacy and effectiveness studies use similar measures of behavior change. Efficacy studies, however, offer greater opportunities for experimental control, message exposure, and testing of health communication and marketing theory. By examining the literature and two in-depth case studies, we identify advantages and limitations to efficacy studies. We also identify considerations for when to adopt efficacy and effectiveness methods, alone or in combination. Finally, we outline a research agenda to investigate issues of internal and external validity, mode of message presentation, differences between marketing and message strategies, and behavioral outcomes. PMID:19466645

  12. Transiting exoplanet candidates from K2 Campaigns 5 and 6

    CERN Document Server

    Pope, Benjamin J S; Aigrain, Suzanne

    2016-01-01

    We introduce a new transit search and vetting pipeline for observations from the K2 mission, and present the candidate transiting planets identified by this pipeline out of the targets in Campaigns 5 and 6. Our pipeline uses the Gaussian Process-based K2SC code to correct for the K2 pointing systematics and simultaneously model stellar variability. The systematics-corrected, variability-detrended light curves are searched for transits with the Box Least Squares method, and a period-dependent detection threshold is used to generate a preliminary candidate list. Two or three individuals vet each candidate manually to produce the final candidate list, using a set of automatically-generated transit fits and assorted diagnostic tests to inform the vetting. We detect 147 single-planet system candidates and 5 multi-planet systems, independently recovering the previously-published hot~Jupiters EPIC 212110888b, WASP-55b (EPIC 212300977b) and Qatar-2b (EPIC 212756297b). We also report the outcome of reconnaissance spec...

  13. A dubious success: the NGO campaign against GMOs.

    Science.gov (United States)

    Paarlberg, Robert

    2014-07-01

    Genetically engineered agricultural crops are widely grown for animal feed (yellow corn, soybean meal) and for industrial purposes (such as cotton for fabric, or yellow corn for ethanol), but almost nobody grows GMO food staple crops. The only GMO food staple crop planted anywhere is white maize, and only in one country--the Republic of South Africa. It has been two decades now since GMO crops were first planted commercially, yet it is still not legal anywhere to plant GMO wheat or GMO rice. When it comes to GMO food crops, anti-GMO campaigners have thus won a remarkable yet dubious victory. They have not prevented rich countries from using GMO animal feed or GMO cotton, yet farmers and consumers in poor countries need increased productivity for food crops, not animal feed or industrial crops. Today's de facto global ban on GMO food crops therefore looks suspiciously like an outcome designed by the rich and for the rich, with little regard for the interests of the poor. PMID:25437241

  14. TeV Gamma Ray Blazar Monitoring Campaign

    CERN Document Server

    Collins-Hughes, E

    2011-01-01

    It is notoriously difficult to organize simultaneous observations from space and from the ground. This is particularly so at GeV-TeV energies where the space observations from all sky telescopes and the ground-based observations (mostly using the atmospheric Cherenkov technique). Because of observing constraints, the latter observations are limited to "snap-shots" of sources with short exposure times. For the past several years the observing program with the Whipple Observatory 10m Gamma-ray Telescope has been devoted to the observation of several bright TeV gamma-ray emitting AGN (including Markarian 421 and Markarian 501) to provide as continuous a record as possible for use in multiwavelength campaigns. The preliminary results of the nightly observations are posted each morning on the public VERITAS Webpage to facilitate comparison with observations at other wavelengths. The telescope is also used as a trigger for VERITAS and other VHE observatories where flaring activity is detected. This paper will prese...

  15. Communicating on nuclear in Switzerland: a permanent referendum campaign

    International Nuclear Information System (INIS)

    Utility and industry representatives took part in numerous discussions and gave many talks seeking a direct dialogue with the consumers and voters. The strategy was and still is to play the role of the consultant and energy specialist. This implies to avoid imposing an opinion and is particularly important, because the Swiss power sector is often not allowed to take part in political debates due to its structure. Many utilities are under the auspices of cantonal and community Authorities, and because people expect that the utilities have expert knowledge in this field. In order to reach a maximum number of people regular, forum-like advertisement in the print media addressed some of the main concerns. In order to show opening for dialogue platforms are needed, either the mass media or any other public information channel. In order to be heard by a public which often complains that the message is not there, a professional approach and a snappy presentation, hence a certain budget, is needed. This is also one of the lessons learned-not only from the utilities experiences but also from a critical analysis of the anti-nuclear group's campaign

  16. TW Hya: A Simultaneous Optical and X-Ray Campaign

    Science.gov (United States)

    Dupree, Andrea K.; Brickhouse, N. S.; Cranmer, S. R.; Irwin, J.; Bessell, M. S.; Crause, L. A.; Lawson, W. A.; Luna, J.; Mallik, S. V.; Pallavicini, R.; Schuler, S. C.

    2010-01-01

    A world-wide campaign of spectroscopy and photometry was carried out for 17 days in February- March 2007 (JD 2454147 - 2454164) in support of an extended CHANDRA HETG observation of the nearby accreting T Tauri star: TW Hya (CD -34 7151).This program included photometry from Super WASP-South and SAAO. Spectroscopy was obtained from TNG/SARG, Vainu Bappu Observatory, SAAO, MSSO, Magellan/MIKE, Pico do Dios, and Gemini-S. The photometric period of the star derived from the periodogram of WASP-S photometry during this time was 4.76+/-0.01 d. Hα fluxes do not appear to correlate well with the photometric period nor the total X-ray flux, perhaps influenced by flaring that occurred in both optical and X-ray sequences during this time. Hα profiles from TW Hya can change dramatically during a night, with substantial systematic changes in the wind opacity signaled both in Hα and the He I 10830 Å transition. Related posters by Schneider et al., and Wolk et al. address the optical veiling and X-ray spectrum of TW Hya from this program. Research supported in part by NASA and the Smithsonian Astrophysical Observatory.

  17. Advertising eugenics: Charles M. Goethe's campaign to improve the race.

    Science.gov (United States)

    Schoenl, William; Peck, Danielle

    2010-06-01

    Over the last several decades historians have shown that the eugenics movement appealed to an extraordinarily wide constituency. Far from being the brainchild of the members of any one particular political ideology, eugenics made sense to a diverse range of Americans and was promoted by professionals ranging from geneticists and physicians to politicians and economists.(1) Seduced by promises of permanent fixes to national problems, and attracted to the idea of a scientifically legitimate form of social activism, eugenics quickly grew in popularity during the first decades of the twentieth century. Charles M. Goethe, the land developer, entrepreneur, conservationist and skilled advertiser who founded the Eugenics Society of Northern California, exemplifies the broad appeal of the eugenics movement. Goethe played an active role within the American eugenics movement at its peak in the 1920s. The last president of the Eugenics Research Association,(2) he also campaigned hard against Mexican immigration to the US and he continued open support for the Nazi regime's eugenic practices into the later 1930s.(3) This article examines Goethe's eugenic vision and, drawing on his correspondence with the leading geneticist Charles Davenport, explores the relationship between academic and non-academic advocates of eugenics in America. PMID:20510454

  18. Jet engine noise and infrared plume correlation field campaign

    Science.gov (United States)

    Cunio, Phillip M.; Weber, Reed A.; Knobel, Kimberly R.; Smith, Christine; Draudt, Andy

    2015-09-01

    Jet engine noise can be a health hazard and environmental pollutant, particularly affecting personnel working in close proximity to jet engines, such as airline mechanics. Mitigating noise could reduce the potential for hearing loss in runway workers; however, there exists a very complex relationship between jet engine design parameters, operating conditions, and resultant noise power levels, and understanding and characterizing this relationship is a key step in mitigating jet engine noise effects. We demonstrate initial results highlighting the utility of high-speed imaging (hypertemporal imaging) in correlating the infrared signatures of jet engines with acoustic noise. This paper builds on prior theoretical analysis of jet engine infrared signatures and their potential relationships to jet engine acoustic emissions. This previous work identified the region of the jet plume most likely to emit both in infrared and in acoustic domains, and it prompted the investigation of wave packets as a physical construct tying together acoustic and infrared energy emissions. As a means of verifying these assertions, a field campaign to collect relevant data was proposed, and data collection was carried out with a bank of infrared instruments imaging a T700 turboshaft engine undergoing routine operational testing. The detection of hypertemporal signatures in association with acoustic signatures of jet engines enables the use of a new domain in characterizing jet engine noise. This may in turn enable new methods of predicting or mitigating jet engine noise, which could lead to socioeconomic benefits for airlines and other operators of large numbers of jet engines.

  19. Improving Water Use Efficiency in Agriculture: Field Campaign in Beijing

    International Nuclear Information System (INIS)

    Soil evaporation and plant transpiration measurements are important for estimating the amount of water required for plant growth. Stable isotope techniques can be a useful tool for measuring evaporation and transpiration. Evapotranspiration, an important part of the water cycle describes the sum of evaporation (E) and plant transpiration (T) from the land surface to the atmosphere where evaporation accounts for the movement of water to the air from sources such as the soil, canopy interception, and water bodies whereas transpiration accounts for the movement of water within a plant and the subsequent loss of water as vapor through stomata in its leaves. As the amounts of the stable isotope 18O in soil water and water vapor within the plant canopy can be different, the trapping and analyses of 18O in soil water and water vapour can help separate evaporation from evapotranspiration (ET). This information allows informed decisions to be made regarding improving irrigation scheduling. For example, recently, Picarro, Inc., a manufacturer of real-time water vapor isotope analysers was invited to participate in a FAO/IAEA field measurement campaign to assess ET from an arable land in Beijing. The data obtained demonstrates the efficacy of using stable isotopes as a means to differentiate evaporation and transpiration with an eye towards improving water use efficiency (WUE)

  20. The Campaign: a case study in identity construction through performance

    Directory of Open Access Journals (Sweden)

    Matthew D. Riddle

    2009-12-01

    Full Text Available This article undertakes a detailed case study of The Campaign, a teaching and learning innovation in media and communications that uses an online educational role-play. The case study draws on the qualitative analysis of classroom observations, online communications and semi-structured interviews, employing an interpretive approach informed by models drawn from social theory and sociotechnical theory. Educational authors argue that online educational role-plays engage students in authentic learning, and represent an improvement over didactic teaching strategies. According to this literature, online role-play systems afford students the opportunity of acting and doing instead of only reading and listening. Literature in social theory and social studies of technology takes a different view of certain concepts such as performance, identity and reality. Models such as performative self constitution and actor network theory ask us to consider the constructed nature of identity and the roles of all of the actors, including the system itself. This article examines these concepts by addressing a series of research questions relating to identity formation and mediation, and suggests certain limitations of the situationist perspective in explaining the educational value of role-play systems.