WorldWideScience

Sample records for campaign targeting parents

  1. Effects of media campaign messages targeting parents on adolescent sexual beliefs: a randomized controlled trial with a national sample.

    Science.gov (United States)

    Palen, Lori-Ann; Ashley, Olivia Silber; Gard, Jennifer C; Kan, Marni L; Davis, Kevin C; Evans, W Douglas

    2011-01-01

    Using a randomized controlled trial, this study evaluated the effects of media messages targeting parents on the sexual beliefs of 404 adolescents. The messages aimed to increase parent-child communication about waiting to initiate sexual activity. Compared with children of unexposed parents, children of parents exposed to media messages were more likely to believe that teen sexual activity is psychologically harmful. However, effects varied by parent and adolescent gender; treatment effects were only significant among adolescents whose opposite-sex parent was exposed. Parent exposure strengthened beliefs that teen sexual activity is physically harmful only among adolescents with at least 1 sexually active friend.

  2. Impact of a parent-child sexual communication campaign: results from a controlled efficacy trial of parents

    Directory of Open Access Journals (Sweden)

    Evans W Douglas

    2010-07-01

    Full Text Available Abstract Background Prior research supports the notion that parents have the ability to influence their children's decisions regarding sexual behavior. Yet parent-based approaches to curbing teen pregnancy and STDs have been relatively unexplored. The Parents Speak Up National Campaign (PSUNC is a multimedia campaign that attempts to fill this void by targeting parents of teens to encourage parent-child communication about waiting to have sex. The campaign follows a theoretical framework that identifies cognitions that are targeted in campaign messages and theorized to influence parent-child communication. While a previous experimental study showed PSUNC messages to be effective in increasing parent-child communication, it did not address how these effects manifest through the PSUNC theoretical framework. The current study examines the PSUNC theoretical framework by 1 estimating the impact of PSUNC on specific cognitions identified in the theoretical framework and 2 examining whether those cognitions are indeed associated with parent-child communication Methods Our study consists of a randomized efficacy trial of PSUNC messages under controlled conditions. A sample of 1,969 parents was randomly assigned to treatment (PSUNC exposure and control (no exposure conditions. Parents were surveyed at baseline, 4 weeks, 6 months, 12 months, and 18 months post-baseline. Linear regression procedures were used in our analyses. Outcome variables included self-efficacy to communicate with child, long-term outcome expectations that communication would be successful, and norms on appropriate age for sexual initiation. We first estimated multivariable models to test whether these cognitive variables predict parent-child communication longitudinally. Longitudinal change in each cognitive variable was then estimated as a function of treatment condition, controlling for baseline individual characteristics. Results Norms related to appropriate age for sexual

  3. Parent and child interactions with two contrasting anti-obesity advertising campaigns: a qualitative analysis

    Science.gov (United States)

    2014-01-01

    consequences of obesity. The lack of practical tools to encourage behavioural change was a key barrier for obese parents. Conclusions Well-funded, targeted social marketing campaigns will play an important role in the prevention and management of obesity. It is important that these campaigns are comprehensively evaluated and are backed up with structural supports to enable and encourage population subgroups to act upon messages. PMID:24517101

  4. Target developments program to prepare LMJ campaigns

    International Nuclear Information System (INIS)

    To carry out laser plasma experiments on CEA laser facilities, a R and D program was set up and is still under way to deliver complex targets. For a decade, specific developments are also dedicated to 'Ligne d'Integration Laser' (LIL) in France and Omega facilities (USA). To prepare the targets intended for the first experiments on the Laser 'Megajoule' (LMJ) facility, new developments are required, such as cocktail hohlraum fabrication, gas barrier coating and foam shells developments. For fusion experiments on LMJ, an important program is also under way to elaborate the Cryogenic Target Assembly (CTA), to fill and transport the CTA and to study the conformation process of the DT layer.

  5. Oral cancer preventive campaigns: are we reaching the real target?

    Directory of Open Access Journals (Sweden)

    Renato Paladino Nemoto

    2015-02-01

    Full Text Available Introduction: Oral cavity malignant neoplasms have a high mortality rate. For this reason, preventive campaigns have been developed, both to educate the population and to diagnose lesions at an early stage. However, there are studies that contest the validity of these endeavors, principally because the target audience of the campaigns may not conform to the group at highest risk for oral malignancy. Objective: To describe the profile of patients who avail themselves of the preventive campaign, identify the presence of oral lesions in that population, and compare that data with the epidemiological profile of patients with oral cancer. Methods: Cross-sectional historical cohort study performed by analysis of epidemiological data of the campaign "Abra a Boca para a Saúde" collected in the years from 2008 to 2013. Results: In the years analyzed, 11,965 people were treated and 859 lesions were diagnosed, all benign. There was a female predominance (52.7%, with mean age of 44 years (±15.4 years; 26% were smokers and 29% reported alcohol consumption. It is known that the group at highest risk to develop oral cancer is 60to 70-year-old men, who are alcoholic smokers. Conclusion: The population that seeks preventive campaigns is not the main risk group for the disease. This fact explains the low number of lesions and the lack of cancer detection.

  6. Childhood obesity treatment: targeting parents exclusively v. parents and children.

    Science.gov (United States)

    Golan, Moria; Kaufman, Vered; Shahar, Danit R

    2006-05-01

    There is a consensus that interventions to prevent and treat childhood obesity should involve the family; however, the extent of the child's involvement has received little attention. The goal of the present study was to evaluate the relative efficacy of treating childhood obesity via a family-based health-centred intervention, targeting parents alone v. parents and obese children together. Thirty-two families with obese children of 6-11 years of age were randomised into groups, in which participants were provided for 6 months a comprehensive educational and behavioural programme for a healthy lifestyle. These groups differed in their main agent of change: parents-only v. the parents and the obese child. In both groups, parents were encouraged to foster authoritative parenting styles (parents are both firm and supportive; assume a leadership role in the environmental change with appropriate granting of child's autonomy). Only the intervention aimed at parents-only resulted in a significant reduction in the percentage overweight at the end of the programme (P=0.02) as well as at the 1-year follow-up meeting. The differences between groups at both times were significant (Pparents-only group. In both groups, the parents' weight status did not change. Regression analysis shows that the level of attendance in sessions explained 28 % of the variability in the children's weight status change, the treatment group explained another 10 %, and the improvement in the obesogenic load explained 11 % of the variability. These results suggest that omitting the obese child from active participation in the health-centred programme may be beneficial for weight loss and for the promotion of a healthy lifestyle among obese children.

  7. A paid radio advertising campaign to promote parent-child communication about alcohol.

    Science.gov (United States)

    Surkan, Pamela J; Dejong, William; Herr-Zaya, Kathleen M; Rodriguez-Howard, Mayra; Fay, Kevin

    2003-01-01

    This study assessed the impact of a paid radio commercial designed to promote parent-child communication about alcohol use and sponsored by the Bureau of Substance Abuse Services, Massachusetts Department of Public Health. A random-digit-dial telephone survey of parents or guardians of children ages 10-17 years was conducted after a four-week advertising flight. Respondents with unassisted recall of the commercial more often disagreed that parent-child discussion is useful only if children have begun to experiment with alcohol, and more often reported having three or more parent-child discussions about alcohol compared to those who did not recall the commercial. Findings suggest the potential benefit of paid media campaigns to encourage parents to talk with their children about alcohol. PMID:14530150

  8. Parental Alienation Syndrome

    OpenAIRE

    Torun, Fuat

    2011-01-01

    Children who have been programmed by one parent to be alienated from the other parent are commonly seen in the context of child-custody disputes. Its primary manifestation is the child's campaign of denigration against a parent, a campaign that has no justification. It is said to result from a combination of a programming (brainwashing) parent's indoctrinations and the child's own contributions to the vilification of the targeted parent. Many evaluators use the term parental alienation syndro...

  9. Targeting young voters in a political campaign: Empirical insights into an interactive digital marketing campaign in the 2007 Finnish general election

    OpenAIRE

    Leppäniemi, Matti; Karjaluoto, Heikki; Lehto, Heikki; Goman, Anni

    2010-01-01

    At general elections across Europe, turnout among young people tends to be significantly lower than among older voters. Therefore, this paper examines a digital marketing campaign that was targeted at young voters in the 2007 Finnish general election. More specifically, this paper aims to provide insights into the creative development process of a political marketing campaign and the nature of the client-agency relationship in political campaigns. The methodology adopted in thi...

  10. Target Marketing and Direct Mail: A Smart Campaign Combination.

    Science.gov (United States)

    Brostoff, Mark J.

    1994-01-01

    Market segmentation is a marketing strategy that helps identify and classify a camp's product or service and determine the needs of a targeted market for the purpose of allocating marketing resources. Offers strategies for defining a target market and discusses the benefits of direct mail, deriving a mailing list, and suggestions for using a…

  11. Disadvantaged Parents' Engagement with a National Secondhand Smoke in the Home Mass Media Campaign: A Qualitative Study.

    Science.gov (United States)

    Rowa-Dewar, Neneh; Amos, Amanda

    2016-01-01

    Mass media campaigns can be effective in tobacco control but may widen health inequalities if they fail to engage disadvantaged smokers. This qualitative study explored how parents with young children living in disadvantaged circumstances engaged with a national campaign which aimed to raise awareness of the importance of smokefree homes. Individual semi-structured interviews were carried out with 17 parents before and after the Scottish 2014 "Right Outside" mass media campaign. A conceptual framework exploring meaningful exposure (recall and understanding), motivational responses (protecting children from secondhand smoke (SHS)) and opportunities to act (barriers) was used to thematically analyse the findings. Campaign recall and engagement, and motivation to protect children were high. Parents identified with the dramatized scenario and visual impact of SHS harm to children in the TV advertisement. Some reported changed smoking practices. However, supervising young children in limited accommodation when caring alone constrained opportunities to smoke outside. Instead, parents described actions other than smoking outside that they had taken or were planning to take to create smokefree homes. Mass media campaigns using emotive, real-life circumstances can be effective in engaging parents about SHS. However, the behavioural impact may be limited because of difficult home environments and circumstances. PMID:27618085

  12. Target Marketing and Ethics Brand Advertising and Marketing Campaigns

    OpenAIRE

    Gyongyi K. Fogel; Lorinda F. Lewis

    2010-01-01

    Marketing to a targeted minority can provide a competitive advantage for an organization. However, there are ethical and legal concerns that must be carefully evaluated. Youth, children, and protected minorities, including women and the elderly, are a high target of advertising because of the increasing importance of these segments in making purchasing decisions. Recent population and demographic factors continue to impact marketing to address minority marketing issues with careful attention ...

  13. Point design targets, specifications, and requirements for the 2010 ignition campaign on the National Ignition Facility

    International Nuclear Information System (INIS)

    Point design targets have been specified for the initial ignition campaign on the National Ignition Facility [G. H. Miller, E. I. Moses, and C. R. Wuest, Opt. Eng. 443, 2841 (2004)]. The targets contain D-T fusion fuel in an ablator of either CH with Ge doping, or Be with Cu. These shells are imploded in a U or Au hohlraum with a peak radiation temperature set between 270 and 300 eV. Considerations determining the point design include laser-plasma interactions, hydrodynamic instabilities, laser operations, and target fabrication. Simulations were used to evaluate choices, and to define requirements and specifications. Simulation techniques and their experimental validation are summarized. Simulations were used to estimate the sensitivity of target performance to uncertainties and variations in experimental conditions. A formalism is described that evaluates margin for ignition, summarized in a parameter the Ignition Threshold Factor (ITF). Uncertainty and shot-to-shot variability in ITF are evaluated, and sensitivity of the margin to characteristics of the experiment. The formalism is used to estimate probability of ignition. The ignition experiment will be preceded with an experimental campaign that determines features of the design that cannot be defined with simulations alone. The requirements for this campaign are summarized. Requirements are summarized for the laser and target fabrication.

  14. Analysis of a Parent-Initiated Social Media Campaign for Hirschsprung’s Disease

    OpenAIRE

    Wittmeier, Kristy; Holland, Cindy; Hobbs-Murison, Kendall; Crawford, Elizabeth; Beauchamp, Chad; Milne, Brodie; Morris, Melanie; Keijzer, Richard

    2014-01-01

    Background Social media can be particularly useful for patients or families affected by rare conditions by allowing individuals to form online communities across the world. Objective Our aim in this study was to conduct a descriptive and quantitative analysis of the use of a social media community for Hirschsprung’s Disease (HD). Methods In July 2011, a mother of a child with HD launched the “Shit Happens” campaign. The campaign uses social media (blogs, Twitter, and Facebook) to engage other...

  15. Effectiveness of a National Media Campaign to Promote Parent-Child Communication about Sex

    Science.gov (United States)

    Davis, Kevin C.; Evans, W. Douglas; Kamyab, Kian

    2013-01-01

    Background: Although there is debate on the effectiveness of youth-focused abstinence education programs, research confirms that parents can influence their children’s decisions about sexual behavior. To leverage parent-based approaches to adolescent sexual health, the U.S. Department of Health and Human Services launched the "Parents Speak Up…

  16. Parents' Campaigns to Reduce their Children's Conduct Problems: Interactions with Temperamental Resistance to Control*

    OpenAIRE

    Goodnight, Jackson A.; Bates, John E.; Pettit, Gregory S.; Dodge, Kenneth A.

    2008-01-01

    Longitudinal studies have found associations between parenting and the development of conduct problems, and have found that resistant to control temperament moderates these associations. Intervention studies have found associations between intervention-induced changes in parenting and subsequent reductions in children’s conduct problems. However, no study to date has evaluated whether parents’ self-initiated efforts to change their parenting practices affect children’s conduct problems and wh...

  17. Laser-Plasma Interactions in Drive Campaign targets on the National Ignition Facility

    Science.gov (United States)

    Hinkel, D. E.; Callahan, D. A.; Moody, J. D.; Amendt, P. A.; Lasinski, B. F.; MacGowan, B. J.; Meeker, D.; Michel, P. A.; Ralph, J.; Rosen, M. D.; Ross, J. S.; Schneider, M. B.; Storm, E.; Strozzi, D. J.; Williams, E. A.

    2016-03-01

    The Drive campaign [D A Callahan et al., this conference] on the National Ignition Facility (NIF) laser [E. I. Moses, R. N. Boyd, B. A. Remington, C. J. Keane, R. Al-Ayat, Phys. Plasmas 16, 041006 (2009)] has the focused goal of understanding and optimizing the hohlraum for ignition. Both the temperature and symmetry of the radiation drive depend on laser and hohlraum characteristics. The drive temperature depends on the coupling of laser energy to the hohlraum, and the symmetry of the drive depends on beam-to-beam interactions that result in energy transfer [P. A. Michel, S. H. Glenzer, L. Divol, et al, Phys. Plasmas 17, 056305 (2010).] within the hohlraum. To this end, hohlraums are being fielded where shape (rugby vs. cylindrical hohlraums), gas fill composition (neopentane at room temperature vs. cryogenic helium), and gas fill density (increase of ∼ 150%) are independently changed. Cylindrical hohlraums with higher gas fill density show improved inner beam propagation, as should rugby hohlraums, because of the larger radius over the capsule (7 mm vs. 5.75 mm in a cylindrical hohlraum). Energy coupling improves in room temperature neopentane targets, as well as in hohlraums at higher gas fill density. In addition cross-beam energy transfer is being addressed directly by using targets that mock up one end of a hohlraum, but allow observation of the laser beam uniformity after energy transfer. Ideas such as splitting quads into “doublets” by re-pointing the right and left half of quads are also being pursued. LPI results of the Drive campaign will be summarized, and analyses of future directions presented.

  18. Parental Alienation Syndrome

    OpenAIRE

    Fuat Torun

    2011-01-01

    Children who have been programmed by one parent to be alienated from the other parent are commonly seen in the context of child-custody disputes. Its primary manifestation is the child’s campaign of denigration against a parent, a campaign that has no justification. It is said to result from a combination of a programming (brainwashing) parent’s indoctrinations and the child’s own contributions to the vilification of the targeted parent. Many evaluators use the term parental alienation syndro...

  19. Environmental education targeted at school children as part of Radon's public relations campaign

    International Nuclear Information System (INIS)

    In the former Soviet Union, environmental problems as well as other negative social and political phenomena were hushed up. Under environmental transparency, the public was shocked by the disclosed facts, and the reason for this was the wrong presentation of the information. 'Radon' (the company engaged in collection, transportation and disposal of Moscow and Moscow Region radwaste) was also severely criticized. The thing is that Radon has the word 'radioactive' in its full name. That was enough for the prejudice to be formed. The public perceived Radon as the company polluting the environment instead of protecting it. The transfer from full secrecy to public information proved to be a serious test for Radon specialists. A huge effort was needed. We started to organize shows and conferences, to write articles, to make radio- and TV programs and video films, though we were well aware how difficult it was to reverse the unfavorable public opinion. That is why three years ago we decided to develop large-scale information campaign targeted at young people. Such work cannot bring positive results in the near future, it is a long-term effort. To implement the program, the first step should have been the teachers' training. It turned out that most of them had quite limited ideas about radiation, the use of nuclear power in Russia, and they had not heard about Radon. We organized teachers' training seminars and tours to the test ground. Our funds are scarce, as Radon still does not have a special budget for public information campaign. In the course of training, the following topics were raised: 1. What is radiation as physical phenomenon? 2. Natural character of radiation; 3 Scientific and technical progress and radwaste emergency; 4. Radwaste immobilization; 5. Radwaste storage. Graphic materials were prepared to present the complicated technical issues in an easier, visual form. To raise their interest in environmental protection, we organized a contest between school

  20. The VERB campaign's strategy for reaching African-American, Hispanic, Asian, and American Indian children and parents.

    Science.gov (United States)

    Huhman, Marian; Berkowitz, Judy M; Wong, Faye L; Prosper, Erika; Gray, Michael; Prince, David; Yuen, Jeannie

    2008-06-01

    The VERB campaign promoted physical activity to U.S. children aged 9-13 years (tweens) by surrounding them with appealing messages that were associated with the VERB brand and tag line It's what you do! To maximize the impact of the campaign, VERB had a two-level strategy for its marketing. One level was designed to reach a general audience of tweens (i.e., most tweens who use mainstream media). The second level was designed specifically to reach four racial or ethnic audiences: African Americans, Hispanics, Asian Americans, and American Indians as an augmentation to the first level. This article focuses on VERB's market segmentation strategy and reports how messages for the general audience were adapted to reach specific racial or ethnic segments of the U.S. population. Findings are reported from qualitative studies conducted with tweens and the parents of tweens from these ethnic groups, and the marketing strategies used to reach each ethnic group and the results of evaluations of those strategies are also described. PMID:18471600

  1. A Systematic Review of Universal Campaigns Targeting Child Physical Abuse Prevention

    Science.gov (United States)

    Poole, Mary Kathryn; Seal, David W.; Taylor, Catherine A.

    2014-01-01

    The purpose of this review was to better understand the impact of universal campaign interventions with a media component aimed at preventing child physical abuse (CPA). The review included 17 studies featuring 15 campaigns conducted from 1989 to 2011 in five countries. Seven studies used experimental designs, but most were quasi-experimental. CPA…

  2. Parental Use and Educational Campaigns on Sunbed Use Among Teenagers and Adolescents

    Science.gov (United States)

    Stanganelli, Ignazio; Naldi, Luigi; Falcini, Fabio; Magi, Serena; Mazzoni, Laura; Medri, Matelda.; Bertoncini, Rita; Calderoni, Ombretta; Agnoletti, Veronica; Nadiani, Luca; Palmieri, Giuseppe; Di Nuzzo, Sergio; Pagliarello, Calogero; Gandini, Sara

    2016-01-01

    Abstract This study aimed to evaluate the prevalence of sunbed use among teenagers and the association between familial behavior and the adoption of UV-protective practices in this age group. We also assessed the impact of an educational program on students’ knowledge about the potential risks of sunbed use. The educational intervention focused on: (i) skin effects of UV radiation, (ii) photoaging and photocarcinogenesis, (iii) risk factors for skin cancer, (iv) indoor sun tanning and misleading concepts such as possible protective effect of sunbed use on skin cancer risk, (v) sun protection and relation with skin phototype, and (vi) early diagnosis of melanoma using the ABCDE check list and the ugly duckling sign. We carried out a survey of 3098 students and found a strong association between parental sunbed use and students’ use of the same (P < 0.0001). Students who attended the educational intervention were more aware that sunbed use cannot prevent sunburns (P = 0.03) than those who did not attend, making adjustments for confounding variables. However, sunbed use by parents influenced the desire to use a sunbed more than participation in the educational intervention (P < 0.0001). In conclusion, although our results indicate that educational interventions can improve knowledge of the risk of sunbed use. They also reveal a strong correlation between sunbed use by teenagers and parental behavior that highlights the importance of educational interventions involving families. PMID:26986121

  3. Accuracy of self-reported height measurements in parents and its effect on mid-parental target height calculation

    Directory of Open Access Journals (Sweden)

    Wilson Thomas A

    2007-04-01

    Full Text Available Abstract Background Clinical determination of mid-parental height is an important part of the assessment of a child's growth, however our clinical impression has been that parents cannot be relied upon to accurately report their own heights. Therefore, we conducted this study to assess the accuracy of parental height self-reporting and its effect on calculated mid-parental target height for children presenting to a pediatric endocrinology office. Methods All parents bringing their children for an initial evaluation to a pediatric endocrinology clinic over a period of nine months were questioned and then measured by a pediatric endocrinologist. Parents were blinded to the study. Mid-parental target heights, based on reported and actual height were compared. Results There were 241 families: 98 fathers and 217 mothers in our study. Mean measured paternal height was 173.2 cm, self reported 174.9 cm (p Conclusion There is a significant difference in paternal measured versus reported heights with an overall trend for fathers to overestimate their own height. A large subset of parents makes a substantial error in their height self-report, which leads to erroneous MPTH. Inaccuracy is even greater when one parent reports the other parent's height. When a child's growth is in question, measured rather than reported parental heights should be obtained.

  4. Parental Alienation Syndrome

    Directory of Open Access Journals (Sweden)

    Fuat Torun

    2011-09-01

    Full Text Available Children who have been programmed by one parent to be alienated from the other parent are commonly seen in the context of child-custody disputes. Its primary manifestation is the child’s campaign of denigration against a parent, a campaign that has no justification. It is said to result from a combination of a programming (brainwashing parent’s indoctrinations and the child’s own contributions to the vilification of the targeted parent. Many evaluators use the term parental alienation syndrome to refer to the disorder engendered in such children. However, there is significant controversy going on about the validity of parental alienation syndrome. The purpose of this article has been to describe and help to differentiate parental alienation syndrome and abuse for mental health professionals working in the field, and discuss the arguments about the validity of this syndrome.

  5. Development and early implementation of the bigger picture, a youth-targeted public health literacy campaign to prevent type 2 diabetes.

    Science.gov (United States)

    Rogers, Elizabeth A; Fine, Sarah; Handley, Margaret A; Davis, Hodari; Kass, James; Schillinger, Dean

    2014-01-01

    The prevalence of type 2 diabetes is rapidly rising, especially among minority and low-income youth. There is an unmet need to engage youth in identifying solutions to reverse this trajectory. Social marketing campaigns and entertainment education are effective forms of health communication for engaging populations in health-promoting behaviors. Critical to curbing the epidemic is moving the diabetes conversation away from individual behavior alone and toward a socioecologic perspective using a public health literacy framework. The authors developed an academic-community partnership to develop, implement, and evaluate a type 2 diabetes prevention campaign targeting minority and low-income youth. The Bigger Picture campaign uses hard-hitting, youth-generated spoken-word messages around key environmental and social drivers of the type 2 diabetes epidemic. Campaign goals included promoting health capacity and civic engagement. This article focuses on the development and implementation of the campaign, including (a) rationale and theoretical underpinnings, (b) steps in campaign creation, (c) testing the campaign messaging, and (d) campaign dissemination and evaluation planning. A youth-created health communication campaign using a public health literacy framework with targeted, relevant, and compelling messaging appears to be a promising vehicle for reaching at-risk youth to increase knowledge of and attitudes about preventing type 2 diabetes, change social norms, and motivate participation in health-promoting initiatives. PMID:25315590

  6. Spectroscopy of neutron rich nuclei using cold neutron induced fission of actinide targets at the ILL: The EXILL campaign

    Directory of Open Access Journals (Sweden)

    Blanc A.

    2013-12-01

    Full Text Available One way to explore exotic nuclei is to study their structure by performing γ-ray spectroscopy. At the ILL, we exploit a high neutron flux reactor to induce the cold fission of actinide targets. In this process, fission products that cannot be accessed using standard spontaneous fission sources are produced with a yield allowing their detailed study using high resolution γ-ray spectroscopy. This is what was pursued at the ILL with the EXILL (for EXOGAM at the ILL campaign. In the present work, the EXILL setup and performance will be presented.

  7. Target behaviors in educational social skills programs for parents

    Directory of Open Access Journals (Sweden)

    Margarette Matesco Rocha

    2011-12-01

    Full Text Available This article presents a review of Educational Social Skills (THSE training programs offered to parents, highlighting the behaviors that were the focus of intervention. The research was performed in electronic databases (Scielo, Pepsic and Lilacs and the bank of thesis and dissertations of Federal University of São Carlos(UFSCar. Five studies were selected and the results discussed considering the importance of the trained skills for parent-children interaction. It was considered that although there are different models of programs, there are recurence in the selection of some educational social skills, showing that they may be relevant for the parent-children interaction

  8. Tuning in to Kids: an effectiveness trial of a parenting program targeting emotion socialization of preschoolers.

    Science.gov (United States)

    Wilson, Katherine R; Havighurst, Sophie S; Harley, Ann E

    2012-02-01

    This article reports on an effectiveness trial of the Tuning in to Kids (TIK) parenting program. TIK aims to improve emotion socialization practices in parents of preschool children; it is a universal prevention program that teaches parents the skills of emotion coaching and also targets parents' own emotion awareness and regulation. The present study followed a 2 × 2 (Treatment Condition × Time) design. One hundred twenty-eight parents of children ages 4.0-5.11 years were recruited from preschools and randomized into intervention and waitlist conditions. Parents in the intervention condition (n = 62) attended a six-session group parenting program delivered by community practitioners who followed intervention fidelity protocols. Parents and preschool teachers completed questionnaires twice during the preschool year: at preintervention and at follow-up (approximately 7 months later). Parents reported on their emotion socialization beliefs and practices, other parenting practices, and on child behavior. Teachers reported on child behavior (Social Competence and Anger-Aggression). Data were analyzed using multilevel modeling. At follow-up, compared to the control group, intervention parents were significantly less emotionally dismissive in their beliefs, less dismissive and more coaching in their practices in response to children's negative emotions, and more positively involved. Although there were improvements in both conditions over time for parent-reported child behavior and teacher-reported social competence, compared to the waitlist group, intervention parents reported a significantly greater reduction in number of behavior problems. This trial demonstrates the potential for community agencies and practitioners in real-world settings to deliver a new parenting program that targets emotional communication in parent-child relationships.

  9. Impact of a targeted typhoid vaccination campaign following cyclone Tomas, Republic of Fiji, 2010.

    Science.gov (United States)

    Scobie, Heather M; Nilles, Eric; Kama, Mike; Kool, Jacob L; Mintz, Eric; Wannemuehler, Kathleen A; Hyde, Terri B; Dawainavesi, Akanisi; Singh, Sheetalpreet; Korovou, Samuel; Jenkins, Kylie; Date, Kashmira

    2014-06-01

    After a category 4 cyclone that caused extensive population displacement and damage to water and sanitation infrastructure in Fiji in March 2010, a typhoid vaccination campaign was conducted as part of the post-disaster response. During June-December 2010, 64,015 doses of typhoid Vi polysaccharide vaccine were administered to persons ≥ 2 years of age, primarily in cyclone-affected areas that were typhoid endemic. Annual typhoid fever incidence decreased during the post-campaign year (2011) relative to preceding years (2008-2009) in three subdivisions where a large proportion of the population was vaccinated (incidence rate ratios and 95% confidence intervals: 0.23, 0.13-0.41; 0.24, 0.14-0.41; 0.58, 0.40-0.86), and increased or remained unchanged in 12 subdivisions where little to no vaccination occurred. Vaccination played a role in reducing typhoid fever incidence in high-incidence areas after a disaster and should be considered in endemic settings, along with comprehensive control measures, as recommended by the World Health Organization.

  10. Implications of high-/low-context communication for target audience member interpretation of messages in the Nimechill abstinence campaign in Nairobi, Kenya.

    Science.gov (United States)

    Muraya, Julie Gathoni; Neville Miller, Ann; Mjomba, Leonard

    2011-09-01

    Although it ran on multiple mass media for the better part of a year, end line evaluation of the Nimechill youth abstinence campaign in Kenya indicated that exposure to the campaign had no relationship to youth decisions to defer sexual debut. One possible explanation of this lack of association could be that target audience members derived inconsistent and confusing meanings from visuals as opposed to text in the campaign. Employing Hall's concept of high- and low-context communication, we assessed target population interpretation of four campaign posters via 12 focus-group discussions and four individual in-depth interviews with Nairobi youth. We found that although participants endorsed and recognized campaign objectives, contextual cues in some campaign visuals were interpreted by participants as being contradictory to the abstinence message in the poster texts. In addition noticeable differences arose between the low-income and middle-/high-income groups in interpretation of one of the posters. We conclude with recommendations regarding use of visuals in high-context cultures and involvement of youth from various socioeconomic strata in campaign planning. PMID:21480020

  11. Parenting

    Science.gov (United States)

    ... parents, people are always ready to offer advice. Parenting tips, parents' survival guides, dos, don'ts, shoulds ... right" way to be a good parent. Good parenting includes Keeping your child safe Showing affection and ...

  12. The gamma Dor CoRoT target HD49434. I-Results from the ground-based campaign

    CERN Document Server

    Uytterhoeven, K; Poretti, E; Rainer, M; Martin-Ruiz, S; Rodríguez, E; Amado, P J; LeContel, D; Jankov, S; Niemczura, E; Pollard, K; Brunsden, E; Paparo, M; Costa, V; Valtier, J -C; Garrido, R; Marin, A J; Suárez, J C; Kilmartin, P H; Chapellier, E; Rodriguez-Lopez, C; Aceituno, F J; Casanova, V; Rolland, A; Olivares, I

    2008-01-01

    Context: We present the results of an extensive ground-based photometric and spectroscopic campaign on the gamma Dor CoRoT target HD49434. This campaign was preparatory to the CoRoT satellite observations, which took place from October 2007 to March 2008. Results: The frequency analysis clearly shows the presence of four frequencies in the 0.2-1.7 c/d interval, as well as six frequencies in the 5-12 c/d domain. The low frequencies are typical for gamma Dor variables while the high frequencies are common for delta Sct pulsators. We propose the frequency 2.666 c/d as a possible rotational frequency. All modes, for which an identification was possible, seem to be high-degree modes (3 <= l <= 8). We did not find evidence for a possible binary nature of HD49434. The element abundances we derived are consistent with the values obtained in previous analyses. Conclusions: We classify the gamma Dor star HD49434 as a hybrid pulsator, which pulsates simultaneously in p- and g-modes. This finding makes HD49434 an e...

  13. Are marketing campaigns in Taiwan by foreign tobacco companies targeting young smokers?

    OpenAIRE

    Wen, C; T. Chen; Tsai, Y; Tsai, S; Chung, W.; Cheng, T.; Levy, D; Hsu, C.; Peterson, R.; Liu, W.

    2005-01-01

    Objective: To assess the impact of promotions on cigarette sales in Taiwan after the cigarette market opened to foreign companies, and to assess whether young smokers were targeted by these companies.

  14. Are marketing campaigns in Taiwan by foreign tobacco companies targeting young smokers?

    Science.gov (United States)

    Wen, C; Chen, T; Tsai, Y; Tsai, S; Chung, W; Cheng, T; Levy, D; Hsu, C; Peterson, R; Liu, W

    2005-01-01

    Objective: To assess the impact of promotions on cigarette sales in Taiwan after the cigarette market opened to foreign companies, and to assess whether young smokers were targeted by these companies. Methods: Trends in cigarette sales, advertising expenditure, brand preference, and cigarette consumption were examined for the period following the 1987 opening of the cigarette market. Tobacco industry internal documents from Legacy Tobacco Documents Library of the University of California, San Francisco, were searched for corporate strategies on promoting youth consumption in Taiwan. Results: Between 1995 and 2000, the inflation adjusted advertising expenditures by all foreign firms increased fourfold. Much of the expenditure was spent on brand stretching the Mild Seven (Japan) and Davidoff (Germany) brands in television advertising. By 2000, the market share of foreign cigarettes exceeded domestics by three to one among young smokers and the leading brand preferred by this segment shifted from the most popular domestic brand (Long Life) to a foreign brand (Mild Seven). Furthermore, there was a sudden increase of 16.4% in smoking rates among young adults (from 36.1% to 42.0%) during the first five years after the market opened. This was also accompanied by increased per capita cigarette consumption and decreased age of smoking initiation. Industry documents confirmed the use of strategies targeted at the young. In particular, establishing new point of sale (POS) retail stores or promotional activities at POS were found to be more effective than advertising in magazines. Conclusions: This study provides evidence that advertising increased with increased competition following the market opening, which, in turn, spurred cigarette sales and consumption. Foreign tobacco companies have deliberately targeted youth in Taiwan and succeeded in gaining three quarters of their cigarette purchases within a decade. Expanding youth consumption will incur excessive future health

  15. The role of parental warmth and hostility on adolescents' prosocial behavior toward multiple targets.

    Science.gov (United States)

    Padilla-Walker, Laura M; Nielson, Matthew G; Day, Randal D

    2016-04-01

    The current study examined the influence that parental warmth/support and verbal hostility had on adolescents' prosocial behavior toward multiple targets (stranger, friend, family) using multiple reporters (self, parent, observations). Data were taken from Times 2 and 3 of a longitudinal project and included 500 adolescents and their parents (M age of child at Time 2 = 12.34). Structural equation models suggested that mother warmth was associated with prosocial behavior toward family, while father warmth was associated with prosocial behavior toward friends. Findings also suggested that adolescents' prosocial behavior was more consistently influenced by father hostility than it was by father warmth. Finally, observational reports of father hostility were associated with adolescent prosocial behavior more consistently than self- or child-reported parenting. The discussion focuses on the importance of considering target of prosocial behavior, the differences between mothers and fathers, and the role of self-reports compared to observations. PMID:26414417

  16. The K2 Ecliptic Plane Input Catalog (EPIC) and Stellar Classifications of 119,000 Targets in Campaigns 1-7

    CERN Document Server

    Huber, Daniel; Haas, Michael R; Barclay, Thomas; Howell, Steve B; Sharma, Sanjib; Stello, Dennis; Thompson, Susan E

    2015-01-01

    The K2 Mission uses the Kepler spacecraft to obtain high-precision photometry over ~80 day campaigns in the ecliptic plane. The Ecliptic Plane Input Catalog (EPIC) provides coordinates, photometry and kinematics based on a federation of all-sky catalogs to support target selection and target management for the K2 mission. We describe the construction of the EPIC, as well as modifications and shortcomings of the catalog. Kepler magnitudes (Kp) are shown to be accurate to ~0.1mag for the Kepler field, and the EPIC is typically complete to Kp~17 (Kp~19 for campaigns covered by SDSS). We furthermore classify 119,204 targets in Campaigns 1-7 (~84% of the full target sample) using colors, proper motions, spectroscopy, parallaxes, and galactic population synthesis models, with typical uncertainties for G-type stars of ~3% in Teff, ~0.3 dex in log(g), ~40% in radius, ~10% in mass, and ~40% in distance. Our results show that stars targeted by K2 are dominated by K-M dwarfs (~41% of all selected targets), F-G dwarfs (~...

  17. Current situation and issues using maternal and child health-related information in the "Healthy parents and children 21" campaign across municipalities in Japan.

    Science.gov (United States)

    Uehara, Ritei; Shinohara, Ryoji; Akiyama, Yuka; Ichikawa, Kaori; Ojima, Toshiyuki; Tamakoshi, Koji; Matsuura, Kencho; Yamazaki, Yoshihisa; Yamagata, Zentaro

    2016-01-01

    Objectives The use of maternal and child health-related information is an issue faced by the "Healthy parents and children 21" campaign, a national campaign to improve the health standards of mothers and children in Japan. This study described the current situation and issues faced by municipalities across Japan that use this information.Methods Data across municipalities selected for the current survey of promoting the "Healthy parents and children 21" campaign in 2013 were analyzed in this study. First, we chose prefectures where collected and analyzed maternal and child health-related information was provided by the municipalities. Then, we divided the municipalities according to those prefectures where the municipalities regularly reported the maternal and child health-related information and those that did not report it regularly. Finally, the characteristics about maternal and child health in those municipalities were investigated.Results Of the 47 prefectures analyzed, 35 prefectures (74.5%) collected and analyzed maternal and child health-related information provided by the municipalities. The 35 prefectures included 1,242 municipalities, of which 700 (56.4%) regularly reported maternal and child health-related information, and 542 (43.6%) did not report it regularly. The proportion of municipalities, where information about smoking during pregnancy, immunization, or low birth weight in infants was positively used, was significantly lower among municipalities that did not regularly report maternal and child health-related information than among those that regularly reported it (Pchild abuse or low birth weight in infants with the prefectures was significantly lower among municipalities that did not regularly report maternal and child health-related information than among those that regularly reported it.Conclusion Among municipalities that did not regularly report maternal and child health-related information, coordinating projects about child abuse

  18. A multi-component stair climbing promotional campaign targeting calorific expenditure for worksites; a quasi-experimental study testing effects on behaviour, attitude and intention

    Directory of Open Access Journals (Sweden)

    Eves Frank F

    2012-06-01

    Full Text Available Abstract Background Accumulation of lifestyle physical activity is a current aim of health promotion, with increased stair climbing one public health target. While the workplace provides an opportunity for regular stair climbing, evidence for effectiveness of point-of-choice interventions is equivocal. This paper reports a new approach to worksite interventions, aimed at changing attitudes and, hence, behaviour. Methods Pre-testing of calorific expenditure messages used structured interviews with members of the public (n = 300. Effects of multi-component campaigns on stair climbing were tested with quasi-experimental, interrupted time-series designs. In one worksite, a main campaign poster outlining the amount of calorific expenditure obtainable from stair climbing and a conventional point-of-choice prompt were used (Poster alone site. In a second worksite, additional messages in the stairwell about calorific expenditure reinforced the main campaign (Poster + Stairwell messages site. The outcome variables were automated observations of stair and lift ascent (28,854 and descent (29,352 at baseline and for three weeks after the intervention was installed. Post-intervention questionnaires for employees at the worksites assessed responses to the campaign (n = 253. Analyses employed Analysis of Variance with follow-up Bonferroni t-tests (message pre-testing, logistic regression of stair ascent and descent (campaign testing, and Bonferroni t-tests and multiple regression (follow-up questionnaire. Results Pre-testing of messages based on calorific expenditure suggested they could motivate stair climbing if believed. The new campaign increased stair climbing, with greater effects at the Poster + Stairwell messages site (OR = 1.52, 95% CI = 1.40-1.66 than Posters alone (OR = 1.24, 95% CI = 1.15-1.34. Follow-up revealed higher agreement with two statements about calorific outcomes of stair climbing in the site where they

  19. The K2 Ecliptic Plane Input Catalog (EPIC) and Stellar Classifications of 138,600 Targets in Campaigns 1-8

    Science.gov (United States)

    Huber, Daniel; Bryson, Stephen T.; Haas, Michael R.; Barclay, Thomas; Barentsen, Geert; Howell, Steve B.; Sharma, Sanjib; Stello, Dennis; Thompson, Susan E.

    2016-05-01

    The K2 Mission uses the Kepler spacecraft to obtain high-precision photometry over ≈80 day campaigns in the ecliptic plane. The Ecliptic Plane Input Catalog (EPIC) provides coordinates, photometry, and kinematics based on a federation of all-sky catalogs to support target selection and target management for the K2 mission. We describe the construction of the EPIC, as well as modifications and shortcomings of the catalog. Kepler magnitudes (Kp) are shown to be accurate to ≈0.1 mag for the Kepler field, and the EPIC is typically complete to Kp ≈ 17 (Kp ≈ 19 for campaigns covered by Sloan Digital Sky Survey). We furthermore classify 138,600 targets in Campaigns 1-8 (≈88% of the full target sample) using colors, proper motions, spectroscopy, parallaxes, and galactic population synthesis models, with typical uncertainties for G-type stars of ≈3% in {T}{{eff}}, ≈0.3 dex in {log} g, ≈40% in radius, ≈10% in mass, and ≈40% in distance. Our results show that stars targeted by K2 are dominated by K-M dwarfs (≈41% of all selected targets), F-G dwarfs (≈36%), and K giants (≈21%), consistent with key K2 science programs to search for transiting exoplanets and galactic archeology studies using oscillating red giants. However, we find significant variation of the fraction of cool dwarfs with galactic latitude, indicating a target selection bias due to interstellar reddening and increased contamination by giant stars near the galactic plane. We discuss possible systematic errors in the derived stellar properties, and differences with published classifications for K2 exoplanet host stars. The EPIC is hosted at the Mikulski Archive for Space Telescopes (MAST): http://archive.stsci.edu/k2/epic/search.php.

  20. Parent Inclusion in Early Intensive Behavioral Intervention: The Influence of Parental Stress, Parent Treatment Fidelity and Parent-Mediated Generalization of Behavior Targets on Child Outcomes

    Science.gov (United States)

    Strauss, Kristin; Vicari, Stefano; Valeri, Giovanni; D'Elia, Lidia; Arima, Serena; Fava, Leonardo

    2012-01-01

    Although early intensive behavior interventions have been efficient in producing positive behavior outcome in young children with Autism Spectrum Disorder, there is a considerable variety in the children's progress. Research has suggested that parental and treatment factors are likely to affect children's response to treatment. The purpose of the…

  1. An introduction to parental alienation syndrome.

    Science.gov (United States)

    Farkas, Michelle M

    2011-04-01

    Parental alienation syndrome (PAS) can occur during a tumultuous divorce between embattled parents involved in a bitter child custody dispute. During parental warfare, a child is used as a weapon by one parent (alienating parent) against the other parent (alienated/targeted parent). The targeted parent-child relationship once encased with unconditional love is transformed by an unrelenting campaign of denigration, criticism, and hatred. Since nursing literature on PAS is almost nonexistent, the purpose of this article is to increase nursing awareness and provide basic information. Awareness of PAS symptoms and interpersonal dynamics is important to prompt nurses in recommending treatment for families. Nurses should collaboratively join other professionals in their quest to provide the best treatment possible.

  2. Children of mothers with borderline personality disorder: identifying parenting behaviors as potential targets for intervention.

    Science.gov (United States)

    Stepp, Stephanie D; Whalen, Diana J; Pilkonis, Paul A; Hipwell, Alison E; Levine, Michele D

    2012-01-01

    Children of mothers with borderline personality disorder (BPD) should be considered a high-risk group given the wide array of poor psychosocial outcomes that have been found in these children. This article describes the parenting strategies that might explain the transmission of vulnerability from mothers with BPD to their offspring, from infancy through adolescence. We conclude that oscillations between extreme forms of hostile control and passive aloofness in their interactions with their children may be unique to mothers with BPD. We provide an overview of interventions that are currently recommended for mothers and family members with BPD, namely attachment therapy and psychoeducational approaches. On the basis of an integration of the empirical findings on parenting and child outcomes, as well as from the review of current approaches to intervention, we conclude with recommendations for treatment targets. We argue that mothers with BPD need psychoeducation regarding child development and recommended parenting practices and skills for providing consistent warmth and monitoring, including mindfulness-based parenting strategies. PMID:22299065

  3. ‘Get Your Life Back’: process and impact evaluation of an asthma social marketing campaign targeting older adults

    OpenAIRE

    Evers, Uwana; Jones, Sandra C; Iverson, Don; Caputi, Peter

    2013-01-01

    Background Asthma in older adults is underdiagnosed and poorly self-managed. This population has little knowledge about the key symptoms, the prevalence among older adults, and the serious consequences of untreated asthma. The purpose of this study was to undertake a multifaceted evaluation of a social marketing campaign to increase asthma awareness among older adults in a regional Australian community. Methods A cohort of older adults in an intervention region (n = 316) and a control region ...

  4. Encouraging the right women to attend for cervical cancer screening: results from a targeted television campaign in Victoria, Australia.

    Science.gov (United States)

    Mullins, Robyn; Wakefield, Melanie; Broun, Kate

    2008-06-01

    The study assessed whether a mass media campaign could encourage women who were overdue for a Papanicolaou (Pap) test to have one, without prompting unnecessary early re-screening. A telephone survey of a representative sample of 1000 Victorian women aged 25-65 years assessed recall of the advertisement and intention to act after seeing it. The television advertisement was recalled by 61.5% of women. Significantly more who said 'I mean to have a test every two years, but I usually leave it longer' indicated they would have a Pap test more often as a result of seeing the advertisement (63%), than women who had Pap tests every 1 (6%) or 2 (12%) years. Negative binomial regression analysis on data from the Victorian Cervical Cytology Registry from the middle of 2002 to the end of 2004 showed that during the campaign the number of Pap tests conducted increased by 18% (coeff = 0.169, df campaign to encourage screening which is specific to women whose test is due or overdue.

  5. Tu Amigo Pepe: Evaluation of a Multi-media Marketing Campaign that Targets Young Latino Immigrant MSM with HIV Testing Messages.

    Science.gov (United States)

    Solorio, Rosa; Norton-Shelpuk, Pamela; Forehand, Mark; Montaño, Daniel; Stern, Joshua; Aguirre, Joel; Martinez, Marcos

    2016-09-01

    Latino immigrant men who have sex with men (MSM) are at risk for HIV and delayed diagnosis in the United States. This paper describes the evaluation of a pilot of the Tu Amigo Pepe, a multimedia HIV testing campaign aimed at Latino MSM in Seattle, WA particularly targeting immigrants who may not identify as gay, ages 18-30 years old. The 16-week campaign included Spanish-language radio public service announcements (PSAs), a Web site, social media outreach, a reminder system using mobile technology, print materials and a toll-free hotline. In developing the PSAs, the Integrated Behavioral Model was used as a framework to reframe negative attitudes, beliefs and norms towards HIV testing with positive ones as well as to promote self-efficacy towards HIV testing. The campaign had a significant and immediate impact on attitudes, beliefs, norms and self-efficacy towards HIV testing as well as on actual behavior, with HIV testing rates increasing over time. PMID:26850101

  6. Tu Amigo Pepe: Evaluation of a Multi-media Marketing Campaign that Targets Young Latino Immigrant MSM with HIV Testing Messages.

    Science.gov (United States)

    Solorio, Rosa; Norton-Shelpuk, Pamela; Forehand, Mark; Montaño, Daniel; Stern, Joshua; Aguirre, Joel; Martinez, Marcos

    2016-09-01

    Latino immigrant men who have sex with men (MSM) are at risk for HIV and delayed diagnosis in the United States. This paper describes the evaluation of a pilot of the Tu Amigo Pepe, a multimedia HIV testing campaign aimed at Latino MSM in Seattle, WA particularly targeting immigrants who may not identify as gay, ages 18-30 years old. The 16-week campaign included Spanish-language radio public service announcements (PSAs), a Web site, social media outreach, a reminder system using mobile technology, print materials and a toll-free hotline. In developing the PSAs, the Integrated Behavioral Model was used as a framework to reframe negative attitudes, beliefs and norms towards HIV testing with positive ones as well as to promote self-efficacy towards HIV testing. The campaign had a significant and immediate impact on attitudes, beliefs, norms and self-efficacy towards HIV testing as well as on actual behavior, with HIV testing rates increasing over time.

  7. Time and space correlation between sprites and their parent lightning flashes for a thunderstorm observed during the HyMeX campaign

    Science.gov (United States)

    Soula, S.; Defer, E.; Füllekrug, M.; Velde, O.; Montanya, J.; Bousquet, O.; Mlynarczyk, J.; Coquillat, S.; Pinty, J.-P.; Rison, W.; Krehbiel, P. R.; Thomas, R.; Pedeboy, S.

    2015-11-01

    During the night of 22-23 October 2012, together with the Hydrology cycle in the Mediterranean eXperiment (HyMeX) Special Observation Period 1 campaign, optical observations of sprite events were performed above a leading stratiform Mesoscale Convective System in southeastern France. The total lightning activity of the storm was monitored in three dimensions with the HyMeX Lightning Mapping Array. Broadband Extremely Low Frequency/Very Low Frequency records and radar observations allowed characterizing the flashes and the regions of the cloud where they propagated. Twelve sprite events occurred over the stratiform region, during the last third of the lightning activity period, and well after the coldest satellite-based cloud top temperature (-62°C) and the maximum total lightning flash rate (11 min-1). The sprite-producing positive cloud-to-ground (SP + CG) strokes exhibit peak current from 14 to 247 kA, Charge Moment Changes (CMC) from 625 to 3086 C km, and Impulsive CMC (iCMC) between 242 and 1525 C km. The +CG flashes that do not trigger sprites are initiated outside the main convective core, have much lower CMC values, and in average, shorter durations, lower peak currents, and shorter distances of propagation. The CMC appears to be the best sprite predictor. The delay between the parent stroke and the sprite allows classifying the events as short delayed (20 ms). All long-delayed sprites, i.e., most of the time carrot sprites, are produced by SP + CG strokes with low iCMC values. All SP + CG flashes initiate close to the convective core and generate leaders in opposite directions. Negative leaders finally propagate toward lower altitudes, within the stratiform region that coincides with the projected location of the sprite elements.

  8. Target problem (mis) matching: predictors and consequences of parent-youth agreement in a sample of anxious youth.

    Science.gov (United States)

    Hoffman, Lauren J; Chu, Brian C

    2015-04-01

    Parents and youth often report discrepant target problems upon seeking treatment for youth psychopathology, which can have important impact on therapy processes (e.g., dropout) and treatment outcomes, as entry-level attitudes have been found to be influential in ultimate use and benefit of treatment. The current study examined parent-youth agreement within an anxiety disordered sample by assessing demographic and diagnostic factors that may predict matching, as well as the impact of matching on attrition, treatment outcome, and parental satisfaction. Ninety-five youth with principal anxiety disorders received cognitive-behavioral treatment for anxiety at a university outpatient clinic. Youth and parents independently identified target problems during the pretreatment assessment. Target problems were coded into 25 qualitative categories representing diagnostic, symptom, and functional impairment domains, including diffuse anxiety, social anxiety, academic achievement, oppositional/behavior problems, sleep problems, suicidal ideation, and family functioning. The majority of parent-youth dyads (67.4%) agreed on at least one target problem. Although problems related to diffuse anxiety and social anxiety were reported most frequently, relatively low rates of agreement were found in these domains. Kappa values demonstrated higher levels of agreement for problems with specific fears, school attendance, and panic and lower levels of agreement for difficulties with worry, shame, and self-esteem. Further, youth diagnosed with comorbid externalizing disorders were less likely to agree with their parents on at least one target problem. No effects were found for gender, age, or number of diagnoses in predicting agreement. Target problem agreement did not significantly impact rates of attrition or diagnostic remission, but did predict some measures of parental satisfaction. Results suggest that disagreement on treatment goals exists even within a narrow treatment population and

  9. A mass vaccination campaign targeting adults and children to prevent typhoid fever in Hechi; Expanding the use of Vi polysaccharide vaccine in Southeast China: A cluster-randomized trial

    OpenAIRE

    Yang Hong-hui; Liang Gui-chen; Ivanoff Bernard; Ali Mohammad; Park Jin-Kyung; Gong Jian; Tang Zhen-zhu; Tan Dong-mei; Wang Ming-liu; Liao He-zhuang; Zhou Bao-de; Zhang Jie; Danovaro-Holliday M Carolina; Page Anne-Laure; Ochiai R Leon

    2005-01-01

    Abstract Background One of the goals of this study was to learn the coverage, safety and logistics of a mass vaccination campaign against typhoid fever in children and adults using locally produced typhoid Vi polysaccharide (PS) and group A meningococcal PS vaccines in southern China. Methods The vaccination campaign targeted 118,588 persons in Hechi, Guangxi Province, aged between 5 to 60 years, in 2003. The study area was divided into 107 geographic clusters, which were randomly allocated t...

  10. Environmental campaigns against forest companies: What are the campaigns trying to achieve?

    Energy Technology Data Exchange (ETDEWEB)

    Gritten, D.; Gonzalez Olabarria, J. R.; Mola-Yudego, B.; Dominguez, G.

    2012-11-01

    Campaigns by environmental non-governmental organisations (ENGOs) can have far reaching consequences in determining the policies of governments and corporations. This paper examines campaigns targeting forestry companies to determine what makes a successful campaign. Over forty ENGOs completed a questionnaire defining what they perceive to constitute a successful campaign. The responses were analysed using Analytical Hierarchy Process. The results showed that campaigns by ENGOs have two main targets: changes in laws and the target group implementing the campaigns recommendation(s). Achieving these targets, for most, constitute a successful campaign. Subsequently, representatives of seven ENGOs were questioned to attain their perspectives of the results in comparison to campaigns they are conducting against forest enterprises. They supported the results of the questionnaire, but also felt that there are various other factors that need to be considered (e.g. the campaigns time frame and the possibility of having hidden targets) that increase the issues complexity. (Author) 49 refs.

  11. Secondary Effects of an Alcohol Prevention Program Targeting Students and/or Parents.

    Science.gov (United States)

    Koning, Ina M; Vollebergh, Wilma A M

    2016-08-01

    The secondary effects of an alcohol prevention program (PAS) on onset of weekly smoking and monthly cannabis use are examined among >3000 Dutch early adolescents (M age=12.64) randomized over four conditions: 1) parent intervention (PI), 2) student intervention (SI), 3) combined intervention (CI) and 4) control condition (CC). Rules about alcohol, alcohol use, and adolescents' self-control were investigated as possible mediators. PI had a marginal aversive effect, slightly increasing the risk of beginning to smoke at T1, and increased the likelihood of beginning to use cannabis use at T1 and T2. SI delayed the onset of monthly cannabis use at T3. CI increased the risk to use cannabis at T3. No mediational processes were found. In conclusion, though this study show mixed results, negative side effects of the PI were found, particularly at earlier ages. Moreover, these results indicate the need for multi-target interventions. PMID:27296663

  12. Building Evidence for a Prevention-Focused Education Program Targeting Parents of Infants and Toddlers

    Science.gov (United States)

    Mendel, Whitney E.; Tomasello, Nicole M.; Nochajski, Thomas H.

    2012-01-01

    A lack of parenting skills puts young children at greater risk of maltreatment, and impedes healthy child development. Using a combination of a pre-post and post-only design, a prevention-focused parenting education workshop series was assessed to determine its influence on parenting knowledge and self-efficacy. Outcome measures indicated that…

  13. Campaigns Matter

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller; Pedersen, Rasmus Tue

    2014-01-01

    Election campaigns are more than simple competitions for votes; they also represent an opportunity for voters to become politically knowledgeable and engaged. Using a large-scale web panel (n≈5,000), we track the development of political knowledge, internal efficacy and external efficacy among vo...

  14. ORGANIZATIONAL CAMPAIGNING

    DEFF Research Database (Denmark)

    Hertel, Frederik

    2015-01-01

    approach will in be named: organizational campaigning and means (e.g. Kotter, 2012, p. 9 and Clegg, Kornberger & Pitsis, 2009) that the manager takes control with communication and communication cannels in order to ensure successful organizational changes. Since the changes were not succeeding the approach...

  15. Organizational Campaigning

    DEFF Research Database (Denmark)

    Hertel, Frederik

    2015-01-01

    approach will in be named: organizational campaigning and means (e.g. Kotter, 2012, p. 9 and Clegg, Kornberger & Pitsis, 2009) that the manager takes control with communication and communication cannels in order to ensure successful organizational changes. Since the changes were not succeeding the approach...

  16. Planning a responsibility campaign for Alko Inc.

    OpenAIRE

    Wäck, Ada-Maria

    2016-01-01

    This thesis is a study into marketing and more specifically into marketing planning. The purpose of the thesis is to create a campaign in order to raise the responsibility image of Alko Inc. within the target group of young adults. The objective of this thesis is to create a campaign concept for Alko Inc. The background of the campaign is a marketing competition called Adprofit Junior, where young marketing professionals compete against one another by creating a coherent campaign plan for...

  17. Outcomes of a pilot obesity prevention plus intervention targeting children and parenting practices

    Science.gov (United States)

    Prevention-Plus interventions for primary care offer a venue to intervene with both children and parents for child obesity treatment. Such interventions can promote effective parenting practices that encourage healthy eating, physical activity (PA), and lower TV use among children. Test for feasibil...

  18. Design and rationale for NOURISH-T: a randomized control trial targeting parents of overweight children off cancer treatment.

    Science.gov (United States)

    Stern, Marilyn; Ewing, Lin; Davila, Esther; Thompson, Amanda L; Hale, Gregory; Mazzeo, Suzanne

    2015-03-01

    Approximately 40% of off-treatment pediatric cancer survivors (PCS) are overweight or obese, which increases their risk for negative long-term physical health complications. Consistent with the Institute of Medicine's (IOM) emphasis on patients transitioning from treatment to cancer survivorship and increasing long-term healthy behaviors in these survivors, we plan to conduct a pilot RCT to address the increasing overweight/obesity rates among PCS by targeting their caregivers as agents for PCS behavior change. We plan to focus on parents' behaviors, attitudes and roles in promoting healthier eating and physical activity (PA) in PCS and adapt an evidence-informed, manualized parent intervention - NOURISH - found to be effective for parents of overweight and obese children and adolescents in reducing child and adolescent BMI. We plan to adapt NOURISH for caregivers of 5-12 year old PCS (6 months-4 years off active cancer treatment). Our pilot feasibility RCT - NOURISH-T (Nourishing Our Understanding of Role modeling to Improve Support for Healthy Transitions) evaluates: 1) the preliminary efficacy of NOURISH-T for PCS, compared with an Enhanced Usual Care (EUC) control condition, and 2) factors to consider to improve future adaptations of the intervention. The project will enroll caregivers of PCS at two pediatric oncology clinics into the 6-week intervention (or EUC) with assessments occurring pre- and post-6 weeks of intervention, and at a 4-month follow-up.

  19. Effects of a Televised Two-City Safer Sex Mass Media Campaign Targeting High-Sensation-Seeking and Impulsive-Decision-Making Young Adults

    Science.gov (United States)

    Zimmerman, Rick S.; Palmgreen, Philip M.; Noar, Seth M.; Lustria, Mia Liza A.; Lu, Hung-Yi; Horosewski, Mary Lee

    2007-01-01

    This study evaluates the ability of a safer sex televised public service announcement (PSA) campaign to increase safer sexual behavior among at-risk young adults. Independent, monthly random samples of 100 individuals were surveyed in each city for 21 months as part of an interrupted-time-series design with a control community. The 3-month…

  20. Impact of French advertising campaign

    International Nuclear Information System (INIS)

    'Today, some 75 % of France's electricity is generated by nuclear plants'. This was the theme of the advertising campaign launched for the second time in May 1992 by Electricite de France in national daily newspapers and magazines, in regional publications, on cinema and on TV. Compared to 1991 the second campaign was a new step in communication: first, was the wish to inform better the public. A Minitel program '3614 EDF' was created and connected by general public including a lot of information about nuclear energy and the way to visit a nuclear plant; secondly, was the use of TV media to target a larger population. The TV spot, 'the nuclear drill', uses humor to get more impact on the public. The campaign received an encouraging reception from the press, which admired its boldness and originality. As far as the general public is concerned, the campaign achieved its goals, as illustrated by the results of post-campaign surveys carried out to measure its effect. The segment of population targeted by campaign was mainly the so called 'pragmatics'. 'Pragmatics', who account for 25 % of the French population, are young, have a good education and are well informed. This category was selected as it shows a subtle attitude towards nuclear power, with more doubts than certainties. Moreover, this segment of the population has proven to be open to information issued by EDF and also plays a key role in influencing social trends. 63% of the segment targeted by the campaign (pragmatics) and 56% of the whole french population saw the ads

  1. Contextual Influences and Campaign Awareness Among Young Adults: Evidence from the National truth® Campaign.

    Science.gov (United States)

    Vallone, Donna M; Ilakkuvan, Vinu; Xiao, Haijun; Cantrell, Jennifer; Rath, Jessica; Hair, Elizabeth

    2015-01-01

    Mass media campaigns have been found to shape the public's knowledge, attitudes, beliefs, and behavior around tobacco. This study examines the influence of contextual factors with respect to awareness of the national truth® campaign, a mass media, branded tobacco use prevention campaign, among a sample of young adults (n = 2,804) aged 24-34 years old; these respondents were within the age range for both the primary and secondary targets of the campaign during the period (2000-2007) when the campaign was airing television advertising at consistently high levels. Mulitvariable models reveal lower educational attainment and Hispanic ethnicity as significant contextual factors predictive of lower campaign awareness, controlling for media use. In contrast, gender, state tobacco control policy, sensation-seeking, current smoking status, and community-level SES variables were not significantly associated with campaign awareness. Further research is needed to identify the mechanisms through which public education campaigns operate, particularly among disadvantaged communities. PMID:26332933

  2. Conceptions of parental learning

    OpenAIRE

    Go, Luis Jr. Tio; 吳煌元

    2013-01-01

    The study investigates the learning of parents in parent education. It aims to find the parent learners’ conceptions of learning and to obtain an understanding of parents as learners. Phenomenography was employed as the research method. Semi-structured interviews were conducted with parents who participated in an in-school parent education course targeted at parents of students in the first year of secondary school. The study found six conceptions of parental learning: Learning as A. rec...

  3. Complex Contagion of Campaign Donations.

    Science.gov (United States)

    Traag, Vincent A

    2016-01-01

    Money is central in US politics, and most campaign contributions stem from a tiny, wealthy elite. Like other political acts, campaign donations are known to be socially contagious. We study how campaign donations diffuse through a network of more than 50000 elites and examine how connectivity among previous donors reinforces contagion. We find that the diffusion of donations is driven by independent reinforcement contagion: people are more likely to donate when exposed to donors from different social groups than when they are exposed to equally many donors from the same group. Counter-intuitively, being exposed to one side may increase donations to the other side. Although the effect is weak, simultaneous cross-cutting exposure makes donation somewhat less likely. Finally, the independence of donors in the beginning of a campaign predicts the amount of money that is raised throughout a campaign. We theorize that people infer population-wide estimates from their local observations, with elites assessing the viability of candidates, possibly opposing candidates in response to local support. Our findings suggest that theories of complex contagions need refinement and that political campaigns should target multiple communities. PMID:27077742

  4. What matters most in advertising campaigns? The relative effect of media expenditure and message content strategy

    NARCIS (Netherlands)

    B. van den Putte

    2009-01-01

    Three main factors determine the effect of advertising campaigns: message content strategy, advertising expenditure and previous consumer behaviour. This study investigates the relative strength of each of these influences. Four possible campaign targets are taken into account: campaign recall, camp

  5. Peeling lead paint turns into poisonous dust. Guess where it ends up? A media campaign to prevent childhood lead poisoning in New York City.

    Science.gov (United States)

    Greene, Danielle; Tehranifar, Parisa; DeMartini, Diana P; Faciano, Andrew; Nagin, Deborah

    2015-06-01

    Successful public health media campaigns promote messages, increase awareness, engage the public, and encourage behavior change. Between 2004 and 2006, the Lead Poisoning Prevention Program of the New York City Department of Health and Mental Hygiene conducted a media campaign grounded in social learning theory and the social marketing model to increase parents' awareness of childhood lead poisoning, ways to protect their children, and property owners' legal responsibility to fix peeling lead paint safely, and increase awareness of regulatory changes and encourage enforcement of New York City's Local Law 1 of 2004. Campaign materials were focus group tested and the campaign was refined annually. The campaign ran city-wide and in targeted high-risk neighborhoods. Neighborhoods and media venue (bus, train, kiosk, and store) changed annually, based on population risk factors and venue availability. Exposure to the campaign, campaign-related knowledge, and behavior were assessed using pre- and postcampaign street intercept surveys. Results showed that campaign reached the targeted population, and had an impact on knowledge of lead poisoning prevention measures as evidenced by increased knowledge of lead paint exposures sources in one year and increased knowledge of preventive behaviors in another year; these improvements were observed for both genders and most ethnic, primary language, educational attainment, and age groups in each year. Lessons learned indicate that well-targeted media campaigns, designed with audience participation, can reach parents through various venues, and improve key knowledge areas. Evaluation challenges faced include high levels of knowledge at baseline, competing media messages, and balancing between program needs and evaluation design. PMID:25558876

  6. Field Campaign Guidelines

    Energy Technology Data Exchange (ETDEWEB)

    Voyles, J. W. [DOE ARM Climate Research Facility, Washington, DC (United States); Chapman, L. A. [DOE ARM Climate Research Facility, Washington, DC (United States)

    2015-12-01

    This document establishes a common set of guidelines for the Atmospheric Radiation Measurement (ARM) Climate Research Facility for planning, executing, and closing out field campaigns. The steps that guide individual field campaigns are described in the Field Campaign Tracking System and are specifically tailored to meet the scope of each field campaign.

  7. Process evaluation of the parental component in the Boost study - a school-randomized trial targeting fruit and vegetable intake among Danish adolescents

    DEFF Research Database (Denmark)

    Jørgensen, Sanne Ellegaard; Jørgensen, Thea Suldrup; Aarestrup, Anne Kristine;

    .8% of medium OSC, and 40.0% of low OSC had read at least one newsletter; 30.6% of mothers and 18.0% of fathers had read at least one newsletter. Conclusions: Parental involvement was challenged by the fact that all newsletters were not uploaded. Newsletters were read by only half of the parents, especially......Purpose: School-based dietary interventions often include a parental component, but the degree of implementation is seldom reported. This study evaluated the implementation of six parental newsletters in the Boost study, a multicomponent school-randomized controlled trial targeting fruit...... and vegetable intake among year 7th graders (~13-year-olds) in school year 2010/11. Methods: Post-intervention questionnaire data from parents and teachers at 20 intervention schools were analysed descriptively. Process measures: Dose delivered: number of newsletters uploaded by teachers to the school’s website...

  8. A mass vaccination campaign targeting adults and children to prevent typhoid fever in Hechi; Expanding the use of Vi polysaccharide vaccine in Southeast China: A cluster-randomized trial

    Directory of Open Access Journals (Sweden)

    Yang Hong-hui

    2005-05-01

    Full Text Available Abstract Background One of the goals of this study was to learn the coverage, safety and logistics of a mass vaccination campaign against typhoid fever in children and adults using locally produced typhoid Vi polysaccharide (PS and group A meningococcal PS vaccines in southern China. Methods The vaccination campaign targeted 118,588 persons in Hechi, Guangxi Province, aged between 5 to 60 years, in 2003. The study area was divided into 107 geographic clusters, which were randomly allocated to receive one of the single-dose parenteral vaccines. All aspects regarding vaccination logistics, feasibility and safety were documented and systematically recorded. Results of the logistics, feasibility and safety are reported. Results The campaign lasted 5 weeks and the overall vaccination coverage was 78%. On average, the 30 vaccine teams gave immunizations on 23 days. Vaccine rates were higher in those aged ≤ 15 years (90% than in adolescents and young adults (70%. Planned mop-up activities increased the coverage by 17%. The overall vaccine wastage was 11%. The cold chain was maintained and documented. 66 individuals reported of adverse events out of all vaccinees, where fever (21%, malaise (19% and local redness (19% were the major symptoms; no life-threatening event occurred. Three needle-sharp events were reported. Conclusion The mass immunization proved feasible and safe, and vaccine coverage was high. Emphasis should be placed on: injection safety measures, community involvement and incorporation of mop-up strategies into any vaccination campaign. School-based and all-age Vi mass immunizations programs are potentially important public health strategies for prevention of typhoid fever in high-risk populations in southern China.

  9. A Parent-Mediated Intervention that Targets Responsive Parental Behaviors Increases Attachment Behaviors in Children with ASD: Results from a Randomized Clinical Trial

    Science.gov (United States)

    Siller, Michael; Swanson, Meghan; Gerber, Alan; Hutman, Ted; Sigman, Marian

    2014-01-01

    The current study is a randomized clinical trial evaluating the efficacy of Focused Playtime Intervention (FPI) in a sample of 70 children with Autism Spectrum Disorder. This parent-mediated intervention has previously been shown to significantly increase responsive parental communication (Siller et al. in "J Autism Dev Disord"…

  10. Monitoring speed before and during a speed publicity campaign.

    NARCIS (Netherlands)

    Schagen, I.N.L.G. van Commandeur, J.J.F. Goldenbeld, C. & Stipdonk, H.

    2016-01-01

    Driving speeds were monitored during a period of 16 weeks encompassing different stages of an anti-speeding campaign in the Netherlands. This campaign targeted speed limit violations in built-up areas. The observation periods differed in terms of intensity and media used for the campaign. Small road

  11. Campaign Consultants - Client Payments

    Data.gov (United States)

    City of San Francisco — Campaign Consultants are required to report ���economic consideration�۝ promised by or received from clients in exchange for campaign consulting services during the...

  12. The "Know Stroke" Campaign

    Science.gov (United States)

    ... Current Issue Past Issues Special Section The "Know Stroke" Campaign Past Issues / Summer 2007 Table of Contents ... campaign for the U.S. Hispanic community. 1 Know Stroke A stroke occurs when the blood supply to ...

  13. PERBANDINGAN IMPLEMENTASI ADVERTISING CAMPAIGN

    OpenAIRE

    Francisca Hanna , Febrianti

    2013-01-01

    Advertising campaign merupakan serangkaian bentuk iklan melalui berbagai media dan berpusat pada satu tema dalam satu waktu. Tujuan utama advertising campaign adalah menyampaikan pesan dalam suatu tema yang diluncurkan kepada masyarakat sehingga tema tersebut menjadi ciri khas produk. Peluncuran tema campaign oleh Coca Cola dan Pepsi yang merupakan rival dalam kategori beverage merupakan obyek dari penelitian ini. Kesuksesan sebuah tema advertising campaign dilihat dengan menggunakan paramet...

  14. Evaluating a County-Sponsored Social Marketing Campaign to Increase Mothers' Initiation of HPV Vaccine for their Pre-teen Daughters in a Primarily Rural Area.

    Science.gov (United States)

    Cates, Joan R; Shafer, Autumn; Diehl, Sandra J; Deal, Allison M

    2011-01-01

    Routine vaccination against human papillomavirus (HPV), the main cause of cervical cancer, is recommended for 11-12 year old girls, yet vaccine uptake is low. This study evaluates a social marketing campaign initiated by 13 North Carolina counties to raise awareness among parents and reduce barriers to accessing the vaccine in a primarily rural area. The 3-month campaign targeted mothers of girls ages 11-12 and healthcare practices serving pre-teen girls in four counties. Principles of social marketing were: product (recommended vaccine against HPV), price (cost, perception of safety and efficacy, and access), promotion (posters, brochures, website, news releases, doctor's recommendation), and place (doctors' offices, retail outlets). We analyzed (1) website traffic, hotline calls, and media placement; (2) cross-sectional surveys of mothers and providers; and (3) HPV immunization rates in intervention versus non-intervention counties. Of respondent mothers (n=225), 82% heard or saw campaign messages or materials. Of respondent providers (n=35), 94% used campaign brochures regularly or occasionally in conversations with parents. HPV vaccination rates within six months of campaign launch were 2% higher for 9-13 year old girls in two of the four intervention counties compared to 96 non-intervention counties. This evaluation supports campaign use in other primarily rural and underserved areas. PMID:21804767

  15. Differential Impact of a Dutch Alcohol Prevention Program Targeting Adolescents and Parents Separately and Simultaneously: Low Self-Control and Lenient Parenting at Baseline Predict Effectiveness

    NARCIS (Netherlands)

    Koning, I.M.; Verdurmen, J.E.E.; Engels, R.C.M.E.; Eijnden, R.J.J.M. van den; Vollebergh, W.A.M.

    2012-01-01

    To test whether baseline levels of the factors accountable for the impact of the Prevention of Alcohol use in Students (PAS) intervention (self-control, perceived rules about alcohol and parental attitudes about alcohol), moderate the effect of the intervention. A cluster randomized trial including

  16. Evaluation of a brief anti-stigma campaign in Cambridge: do short-term campaigns work?

    Directory of Open Access Journals (Sweden)

    Henderson Claire

    2010-06-01

    Full Text Available Abstract Background In view of the high costs of mass-media campaigns, it is important to understand whether it is possible for a media campaign to have significant population effects over a short period of time. This paper explores this question specifically in reference to stigma and discrimination against people with mental health problems using the Time to Change Cambridge anti-stigma campaign as an example. Methods 410 face-to-face interviews were performed pre, during and post campaign activity to assess campaign awareness and mental health-related knowledge, attitudes and behaviours. Results Although campaign awareness was not sustained following campaign activity, significant and sustained shifts occurred for mental health-related knowledge items. Specifically, there was a 24% (p If a friend had a mental health problem, I know what advice to give them to get professional help, following the campaign. Additionally, for the statement: Medication can be an effective treatment for people with mental health problems, there was a 10% rise (p = 0.05 in the proportion of interviewees responding 'agree' or 'strongly agree' following the campaign. These changes, however, were not evident for attitudinal or behaviour related questions. Conclusions Although these results only reflect the impact of one small scale campaign, these preliminary findings suggest several considerations for mass-media campaign development and evaluation strategies such as: (1 Aiming to influence outcomes pertaining to knowledge in the short term; (2 Planning realistic and targeted outcomes over the short, medium and long term during sustained campaigns; and (3 Monitoring indirect campaign effects such as social discourse or other social networking/contact in the evaluation.

  17. Challenges and opportunities for dietary campaigns

    DEFF Research Database (Denmark)

    Bech-Larsen, Tino; Aschemann-Witzel, Jessica; Verbeke, Wim;

    2013-01-01

    The objective of our research was to explore and discuss the challenges and opportunities inherent to the management of public healthy eating campaigns. The discussion is based on a study of campaign managers’ perceptions of nine successfully implemented European healthy eating campaigns. Based...... on these interviews, we suggest that social marketing compared to commercial food marketing is not necessarily at a disadvantage; rather, social marketers working to promote healthy eating can benefit from the formation of alliances with public and private partners, the empowerment of their targets and of those who...

  18. Identification and Characterization of Hundreds of Potent and Selective Inhibitors of Trypanosoma brucei Growth from a Kinase-Targeted Library Screening Campaign

    Science.gov (United States)

    Diaz, Rosario; Luengo-Arratta, Sandra A.; Seixas, João D.; Amata, Emanuele; Devine, William; Cordon-Obras, Carlos; Rojas-Barros, Domingo I.; Jimenez, Elena; Ortega, Fatima; Crouch, Sabrinia; Colmenarejo, Gonzalo; Fiandor, Jose Maria; Martin, Jose Julio; Berlanga, Manuela; Gonzalez, Silvia; Manzano, Pilar; Navarro, Miguel; Pollastri, Michael P.

    2014-01-01

    In the interest of identification of new kinase-targeting chemotypes for target and pathway analysis and drug discovery in Trypanosomal brucei, a high-throughput screen of 42,444 focused inhibitors from the GlaxoSmithKline screening collection was performed against parasite cell cultures and counter-screened against human hepatocarcinoma (HepG2) cells. In this way, we have identified 797 sub-micromolar inhibitors of T. brucei growth that are at least 100-fold selective over HepG2 cells. Importantly, 242 of these hit compounds acted rapidly in inhibiting cellular growth, 137 showed rapid cidality. A variety of in silico and in vitro physicochemical and drug metabolism properties were assessed, and human kinase selectivity data were obtained, and, based on these data, we prioritized three compounds for pharmacokinetic assessment and demonstrated parasitological cure of a murine bloodstream infection of T. brucei rhodesiense with one of these compounds (NEU-1053). This work represents a successful implementation of a unique industrial-academic collaboration model aimed at identification of high quality inhibitors that will provide the parasitology community with chemical matter that can be utilized to develop kinase-targeting tool compounds. Furthermore these results are expected to provide rich starting points for discovery of kinase-targeting tool compounds for T. brucei, and new HAT therapeutics discovery programs. PMID:25340575

  19. Internet marketing campaign for railway hotel

    OpenAIRE

    Min LIU

    2012-01-01

    The purpose of this thesis was to recognize the significant influence of Internet application in the marketing area and explore the specific processes when planning a successful marketing campaign for medium-sized company, also to create a new Internet marketing campaign to improve the target company‟s brand recognition and its communications with customers. The theoretical part of the thesis was composed of Internet marketing development elements including definition, role and strategy. I...

  20. A family-based intervention targeting parents of preschool children with overweight and obesity: conceptual framework and study design of LOOPS- Lund overweight and obesity preschool study

    Directory of Open Access Journals (Sweden)

    Önnerfält Jenny

    2012-10-01

    Full Text Available Abstract Background As the rate of overweight among children is rising there is a need for evidence-based research that will clarify what the best interventional strategies to normalize weight development are. The overall aim of the Lund Overweight and Obesity Preschool Study (LOOPS is to evaluate if a family-based intervention, targeting parents of preschool children with overweight and obesity, has a long-term positive effect on weight development of the children. The hypothesis is that preschool children with overweight and obesity, whose parents participate in a one-year intervention, both at completion of the one-year intervention and at long term follow up (2-, 3- and 5-years will have reduced their BMI-for-age z-score. Methods/Design The study is a randomized controlled trial, including overweight (n=160 and obese (n=80 children 4-6-years-old. The intervention is targeting the parents, who get general information about nutrition and exercise recommendations through a website and are invited to participate in a group intervention with the purpose of supporting them to accomplish preferred lifestyle changes, both in the short and long term. To evaluate the effect of various supports, the parents are randomized to different interventions with the main focus of: 1 supporting the parents in limit setting by emphasizing the importance of positive interactions between parents and children and 2 influencing the patterns of daily activities to induce alterations of everyday life that will lead to healthier lifestyle. The primary outcome variable, child BMI-for-age z-score will be measured at referral, inclusion, after 6 months, at the end of intervention and at 2-, 3- and 5-years post intervention. Secondary outcome variables, measured at inclusion and at the end of intervention, are child activity pattern, eating habits and biochemical markers as well as parent BMI, exercise habits, perception of health, experience of parenthood and level of

  1. The Sprite 2003 Campaign

    DEFF Research Database (Denmark)

    Neubert, T.; Laursen, S.; Rasmussen, I. L.;

    2003-01-01

    During the northern hemisphere summer of 2003, from July 18 to September 18, a sprite observation campaign was conducted with measurements from Southern Europe, coordinated with measurements from the magnetically conjugate region in South Africa. The goal of the campaign was to investigate the el...

  2. Successful recruitment strategies for prevention programs targeting children of parents with mental health challenges: An international study

    NARCIS (Netherlands)

    Doesum, K.T.M. van; Riebschleger, J.; Carroll, J.; Grové , C.; Lauritzen, C.; Mordoch, E.; Skerfving, A.

    2016-01-01

    Research substantiates children of parents with mental disorders including substance abuse face increased risk for emotional and behavioral problems. Although evidence suggests that support programs for children enhance resiliency, recruiting children to these groups remains problematic. This study

  3. Organ Donation Campaigns: Perspective of Dialysis Patient's Family Members.

    Directory of Open Access Journals (Sweden)

    Makmor Tumin

    2014-07-01

    Full Text Available Solving the dilemma of the organ shortage in Malaysia requires educating Malaysians about organ donation and transplantation. This paper aims at exploring the average Malaysian households ' preferred channels of campaigns and the preferred campaigners in a family setting, targeting at the dialysis family members.We analyzed the responses of 350 respondents regarding organ donation campaigns. The respondents are 2 family members of 175 dialysis patients from 3 different institutions. The information on respondents' willingness to donate and preferred method and channel of organ donation campaign were collected through questionnaire.Malaysian families have a good tendency to welcome campaigns in both the public and private (their homes spheres. We also found that campaigns facilitated by the electronic media (Television and Radio and executed by experienced doctors are expected to optimize the outcomes of organ donation, in general. Chi-square tests show that there are no significant differences in welcoming campaigns among ethnics. However, ethnics preferences over the campaign methods and campaigners are significantly different (P <0.05.Ethnic differences imply that necessary modifications on the campaign channels and campaigners should also be taken under consideration. By identifying the preferred channel and campaigners, this study hopes to shed some light on the ways to overcome the problem of organ shortage in Malaysia.

  4. Proposal and realization advertising campaign

    OpenAIRE

    RYCHLÁ, Marie

    2008-01-01

    The Bachelor Paper contains proposal and realization advertising campaign, including make charge for cost amount. The advertising campaign is made for chosen product of firm. Advertising campaign is planning by the medium of broadsheet and advertising on the Internet.

  5. Near-IR spectroscopy of asteroids 21 Lutetia, 89 Julia, 140 Siwa, 2181 Fogelin, and 5480 (1989YK8), potential targets for the Rosetta mission; remote observations campaign on IRTF

    CERN Document Server

    Birlan, M; Belskaya, I; Fornasier, S; Barucci, M A; Binzel, R P; Vernazza, P; Fulchignoni, M; Birlan, Mirel; Bus, Schelte J.; Belskaya, Irina; Fornasier, Sonia; Barucci, Maria Antonietta; Binzel, Richard P.; Vernazza, Pierre; Fulchignoni, Marcello

    2004-01-01

    In the frame of the international campaign to observe potential target asteroids for the Rosetta mission, remote observations have been carried out between Observatoire de Paris, in Meudon-France, and the NASA Infrared Telescope Facility on Mauna Kea. The SpeX instrument was used in the 0.8-2.5 microns spectral region, for two observing runs in March and June 2003. This paper presents near-IR spectra of the asteroids 21 Lutetia, 89 Julia, 140 Siwa, 2181 Fogelin, and 5480 (1989YK8). Near-IR spectra of the asteroids 21 Lutetia and 140 Siwa are flat and featureless. The spectrum of 89 Julia reveals absorption bands around 1 and 2 microns, which may indicate the presence of olivine and olivine-pyroxene mixtures and confirm the S-type designation. The small main-belt asteroids 2181 Fogelin and 5480 (1989YK8) are investigated spectroscopically for the first time. Near-IR spectra of these asteroids also show an absorption feature around 1 micron, which could be and indicator of igneous/metamorphic surface of the obj...

  6. An Empirical Assessment of the "Above the Influence" Advertising Campaign

    Science.gov (United States)

    Scheier, Lawrence M.; Grenard, Jerry L.; Holtz, Kristen D.

    2011-01-01

    This study evaluated the efficacy of "Above the Influence" (ATI), a national media-based health persuasion campaign to deter youth drug use. The campaign uses public service anti-drug prevention messages and targets youth between the ages of 14 and 16, a period of heightened susceptibility to peer influences. The evaluation utilized mall…

  7. "Think the sink:" Preliminary evaluation of a handwashing promotion campaign.

    Science.gov (United States)

    Mackert, Michael; Liang, Ming-Ching; Champlin, Sara

    2013-03-01

    Owing to its utility in guiding the planning and evaluation of health promotion campaigns, the Theory of Planned Behavior was used to implement a 1-month campaign aimed at increasing handwashing among college students. Based on observations of bathroom users' handwashing behavior (n = 1,005) and an online survey (n = 188), overall handwashing did not increase as a result of the campaign; however, more students did use soap (58% vs 70%). Future campaigns designed to increase handwashing behavior in students may be advised to target messages according to gender difference-based responsiveness to handwashing norms. PMID:22990299

  8. Campaign effects and self-analysis Internet tool

    Energy Technology Data Exchange (ETDEWEB)

    Brange, Birgitte [Danish Electricity Saving Trust (Denmark); Fjordbak Larsen, Troels [IT Energy ApS (Denmark); Wilke, Goeran [Danish Electricity Saving Trust (Denmark)

    2007-07-01

    In October 2006, the Danish Electricity Saving Trust launched a large TV campaign targeting domestic electricity consumption. The campaign was based on the central message '1000 kWh/year per person is enough'. The campaign was accompanied by a new internet portal with updated information about numerous household appliances, and by analysis tools for bringing down electricity consumption to 1000 kWh/year per person. The effects of the campaign are monitored through repeated surveys and analysed in relation to usage of internet tools.

  9. Plug Off: Target Group Perception

    OpenAIRE

    Kortbaek, Allan; Neubauer, Nathalie; Carreras, Barbara

    2012-01-01

    This project is a study of how a sample of defined target group of a campaign, build meaning through their introduction to such a campaign. With ethno-methodology as a focal point within the overlying context of discourse psychology and more importantly, social constructivism, the aim is to analyze how a defined target group make sense of a proto awareness raising campaign. Proto in this case denotes a planned communication effort in the form of a campaign encouraging responsible use of wirel...

  10. INTEGRATED ADVERTISING CAMPAIGN

    Directory of Open Access Journals (Sweden)

    Adina Claudia NEAMŢU

    2010-06-01

    Full Text Available Campaign and especially advertising campaign represents one of the variables of the marketing mix, an important one, being difficult to separate its contribution from the one of the other elements. Irrespective of the specific object that is behind an advertising company, the investment will be retrieved only if the right information is transmitted to the right persons in the right way. This is difficult to accomplish if the advertising responsible in that firm do not understand appropriately: the market nature; the product nature; the distribution channels nature; the communication channels nature – available advertising supports and their features

  11. Twitter and political campaigning

    NARCIS (Netherlands)

    Vergeer, M.R.M.

    2015-01-01

    The use of Twitter by politicians, parties, and the general audience in politics, particularly during election campaigns, has become an extremely popular research field almost overnight. Even though Twitter, a medium that emerged early in 2006 – the first tweet was posted on 21 March 2006 by Jack Do

  12. Antipiracy Campaign Exasperates Colleges

    Science.gov (United States)

    Rampell, Catherine

    2008-01-01

    This article reports on the withdrawal of some universities' support of a music industry's campaign against music piracy on their campuses. Talk to the chief information officer at just about any American university, and he will probably say that his institution has bent over backward to help the Recording Industry Association of America curb…

  13. New computer security campaign

    CERN Multimedia

    Alizée Dauvergne

    2010-01-01

    A new campaign is taking shape to promote computer security. The slogan “SEC_RITY is not complete without U!” reminds users of the importance of their contribution. The campaign kicks off on 10 June with a public awareness day in the Council Chamber.   The new campaign, organised by CERN’s computer security team, will focus on prevention and involving the user. “This is an education and awareness-raising campaign for all users at CERN,” explains Stefan Lueders, in charge of computer security. “Every day, we register thousands of computer attacks against CERN: there are attempts to tamper with web pages, hack into user accounts, take over servers, and much more. A successful attack could mean confidential user information being divulged, services being interrupted or data being lost. It could even affect operations at CERN. Another factor is the damage that a successful attack could inflict on the Organization’s reputation. &...

  14. The Eurosprite 2005 campaign

    DEFF Research Database (Denmark)

    Arnone, Enrico; Berg, Peter; Boberg, Fredrik;

    2008-01-01

    and southwestern Germany. Low-light video cameras are used to register the events. Simultaneously, meteorological observations and continuous recordings of electromagnetic emissions in the VLF-ELF-ULF range and of infrasound are carried out. During the Eurosprite 2005 campaign, two camera systems were operated...

  15. BLOOD DONORS CAMPAIGN

    CERN Document Server

    2002-01-01

    Wednesday 13 November 2002 in restaurant nr 2, from 8.30 to 16.30 hrs will be held a blood donors campaign, organized by the Etablissement de Transfusion de Haute-Savoie If you already have a card giving your blood group, please bring this with you.

  16. BLOOD DONORS CAMPAIGN

    CERN Document Server

    2000-01-01

    A blood donors campaign, organized by the Établissement de Transfusion de Rhône-Alpes will be held at CERN on Tuesday 14 November 2000 in restaurant nr 2, from 8.30 to 16.30 hrs If you already have a card giving your blood group, please bring this with you.

  17. BLOOD DONORS CAMPAIGN

    CERN Multimedia

    2002-01-01

    Tuesday 19 March 2002 in restaurant nr 2, from 9.00 to 16.30 hrs A blood donors campaign, organized by the Centre de Transfusion sanguine of Geneva If you already have a card giving your blood group, please bring this with you.

  18. BLOOD DONORS CAMPAIGN

    CERN Document Server

    2001-01-01

    A blood donors campaign, organized by the Centre de Transfusion d'Annemasse will be held at CERN on Tuesday 14 November 2001 in restaurant nr 2, from 9.00 to 16.30 hrs If you already have a card giving your blood group, please bring this with you.

  19. BLOOD DONORS CAMPAIGN

    CERN Document Server

    2001-01-01

    A blood donors campaign, organized by the Centre de Transfusion Sanguine of Geneva will be held at CERN on Tuesday 13 March 2001 in restaurant nr 2, from 9.00 to 16.30 hrs If you already have a card giving your blood group, please bring this with you.

  20. Campaign Finance: Reporter Guide

    Science.gov (United States)

    Wieder, Ben

    2014-01-01

    Campaign finance might seem like the exclusive province of political reporters, but there are many good reasons why authors should be paying attention--both in races for education positions and in other key races at the local, state, and federal levels with implications for education. Basic math is a necessary skill and familiarity with a…

  1. The Saturation Campaign of Lies and Distortions about Educational Vouchers.

    Science.gov (United States)

    Fuller, Howard L.

    This paper asserts that a campaign of "distortions and lies" about educational vouchers is being conducted by opponents of expanded educational options for low-income parents. It suggests that aspects of the voucher debate are subject to frequent distortion, refuting myths that are being spread. These focus on such issues as: overall admission…

  2. Structure versus level: A unified approach to campaign evaluation

    DEFF Research Database (Denmark)

    Scholderer, Joachim; Grunert, Klaus G.

    2001-01-01

    Based on a modified version of the theory of planned behavior (Ajzen, 1985), a general model for the evaluation of social interventions is developed. Whilst common practice defines campaign success in terms of absolute levels of the target variables, the present approach stresses changes in their......Based on a modified version of the theory of planned behavior (Ajzen, 1985), a general model for the evaluation of social interventions is developed. Whilst common practice defines campaign success in terms of absolute levels of the target variables, the present approach stresses changes...... in their structure. A structural equation model is outlined that allows to simultaneously test both aspects. As an example application, the 1996-1999 generic advertising campaign for fresh fish in Denmark is evaluated. Results indicate that the campaign has (a) changed the level of the target variables...

  3. A SUCCESSFUL ADVERTISING CAMPAIGN

    OpenAIRE

    Gabriela VÂLCEANU

    2011-01-01

    ”TO ADVERTISE OR NOT TO ADVERTISE?” is the question which continually confronts the business man. The importance of advertising has long been recognized by the more enlightened members of the business and industrial world. Strategies for a successful advertising business campaign are an important factor for every company and business. As many of you know advertising and promotion are all around us. Whether you watch television, listen to driving on the highway, flipping through a magazine or ...

  4. Safety Campaign Continues

    CERN Multimedia

    2002-01-01

    If you see this poster, stop and read it! This is the third poster produced by TIS Division as part of its information campaign on health and safety in the workplace. It provides statistics on occupational accidents at CERN. You will see that, as in the rest of Europe, falls, slips and trips continue to be the main cause of accident. So, eyes open and take care! For more information : http://safety.cern.ch/

  5. How campaigns polarize the electorate

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller; Kosiara-Pedersen, Karina

    2015-01-01

    The minimal effect theory of campaign studies stipulates that intense political competition during campaigns assures and reinforces the initial party choice of the electorate. We find that this reinforcement is two-fold. During the campaign, the party preference of the voters’ in-group party...... resulting in stronger political polarization after the campaign than before the campaign. The data utilized in this study is a large six-wave panel-study of Danish voters’ party preferences during the Danish parliamentary election of 2011. Thus, the analysis provides evidence of the minimal effect theory...

  6. Framatome's 1997 advertisement campaign

    International Nuclear Information System (INIS)

    As many other companies involved in the nuclear business, Framatome was initially concentrating on corporate advertisements in business newspapers and magazines. The first goal was to concentrate on our traditional nuclear core business, while selecting the protection of the environment at large, and particularly the greenhouse effect, one of the most sensible issues of the moment. The 1997 campaign was shaped around the need to motivate European decision makers, while maintaining a domestic consensus towards nuclear power for the future resumption of constructions. The brief elaborated for Ad agencies was roughly threefold: elaborate simple messages, unquestionable, and explained with serenity; put emphasis on the benefits of nuclear power for the environment; establish a balanced comparison between nuclear and fossil fuels. A pre-test was conducted with about 100 people, half of which from the energy sector, and politicians, mainly members of the French and European Parliaments, the other half from the general public. Being accustomed to a usually discrete, if not 'ashamed' nuclear communication, people were generally surprised by such an optimistic tone about nuclear power, but agreed, on average. The campaign lasted one month (spread over June-July 97), and the three selected ads appeared successively in the form of a colour double page. Beyond nuclear magazines, the media plan included French daily newspapers le Figaro, le Monde, les Echos, Liberation, and weekly magazines: le Point, le Nouvel Observateur, I'Express, etc. All of them are intended for middle to high social class readers. In addition, some advertisements were inserted in The European Voice, a weekly publication reaching Brussels Commission and European parliament members. As an average, the campaign was perceived as dynamic (69%), and original (61%). But credibility and conviction were poor (resp 33%, 26%), probably because it was coincident with La Hague being on the carpet. On the other hand

  7. High levels of confusion for cholesterol awareness campaigns.

    Science.gov (United States)

    Hall, Danika V

    2008-09-15

    Earlier this year, two industry-sponsored advertising campaigns for cholesterol awareness that target the general public were launched in Australia. These campaigns aimed to alert the public to the risks associated with having high cholesterol and encouraged cholesterol testing for wider groups than those specified by the National Heart Foundation. General practitioners should be aware of the potential for the two campaigns to confuse the general public as to who should be tested, and where. The campaign sponsors (Unilever Australasia and Pfizer) each have the potential to benefit by increased market share for their products, and increased profits. These disease awareness campaigns are examples of what is increasingly being termed "condition branding" by pharmaceutical marketing experts. PMID:18803537

  8. The POWER campaign for promotion of female and male condoms: audience research and campaign development.

    Science.gov (United States)

    Bull, Sheana Salyers; Cohen, Jennifer; Ortiz, Charlene; Evans, Tom

    2002-01-01

    In this study, we conducted and content analyzed 12 focus groups with women aged 15-25 living in inner city Denver as a process of audience research to develop a male and female condom promotion campaign. We recruited 89 women from school and community sites in central Denver neighborhoods to discuss their knowledge, attitudes, and practices regarding both male and female condoms, then solicited opinions about how to increase knowledge about and familiarity with female condoms, increase positive attitudes toward both male and female condoms, and how to increase access to and use of both male and female condoms. Opinions on these topics drove the development of a targeted media campaign promoting condom use in this population. We report here on the general findings from focus groups and provide details about the campaign the participants helped to develop. PMID:12375772

  9. No drama: key elements to the success of an HIV/STI-prevention mass-media campaign.

    Science.gov (United States)

    Pedrana, Alisa E; Hellard, Margaret E; Higgs, Peter; Asselin, Jason; Batrouney, Colin; Stoovè, Mark

    2014-05-01

    We qualitatively examined gay men's reactions to the national "Drama Downunder" HIV/STI social marketing campaign targeting gay men in Australia to identify key campaign elements that underpinned the demonstrated effectiveness of the campaign. We present findings from six qualitative focus groups held with 49 participants as part of the evaluation of the sexual-health-promotion campaign over 2008-2009. Participants identified attention-grabbing images, a humorous approach, positive and simple tailored messaging, and the use of mainstream media as campaign features crucial in normalizing sexual health testing, driving campaign engagement, and ensuring high message exposure. Our results suggest that designers of future campaigns should strive to balance positive and negative campaign images and messages, and find new ways to engage men with sexual health topics, particularly younger gay men. We discuss the implications of our findings about campaign effectiveness for future health-promotion campaigns and message design. PMID:24699904

  10. No drama: key elements to the success of an HIV/STI-prevention mass-media campaign.

    Science.gov (United States)

    Pedrana, Alisa E; Hellard, Margaret E; Higgs, Peter; Asselin, Jason; Batrouney, Colin; Stoovè, Mark

    2014-05-01

    We qualitatively examined gay men's reactions to the national "Drama Downunder" HIV/STI social marketing campaign targeting gay men in Australia to identify key campaign elements that underpinned the demonstrated effectiveness of the campaign. We present findings from six qualitative focus groups held with 49 participants as part of the evaluation of the sexual-health-promotion campaign over 2008-2009. Participants identified attention-grabbing images, a humorous approach, positive and simple tailored messaging, and the use of mainstream media as campaign features crucial in normalizing sexual health testing, driving campaign engagement, and ensuring high message exposure. Our results suggest that designers of future campaigns should strive to balance positive and negative campaign images and messages, and find new ways to engage men with sexual health topics, particularly younger gay men. We discuss the implications of our findings about campaign effectiveness for future health-promotion campaigns and message design.

  11. Running a successful campaign against unionization.

    Science.gov (United States)

    Block, Velinda J; Jamerson, Patricia A

    2005-01-01

    Unions, once rare in healthcare, are now targeting hospital employees as potential members. In an industry that has seen an increase in regulations, mergers and acquisitions, rising financial pressures, and changing working conditions, it is easy to understand why discontented employees are being targeted by unions now more than ever. Hospital leaders must look to lessons learned in other organizations to develop strategies that will ensure a successful campaign. In 2003, St. Louis Children's Hospital defeated the Missouri Nurses Association/United American Nurse with a 77% no vote. The authors describe an overview of unionization in healthcare and the strategies they used to successfully win this union election.

  12. Why target early adolescents and parents in alcohol prevention? The mediating effects of self-control, rules and attitudes about alcohol use

    NARCIS (Netherlands)

    Koning, I.M.; Eijnden, R.J.J.M. van den; Engels, R.C.M.E.; Verdurmen, J.E.E.; Vollebergh, W.A.M.

    2011-01-01

    Aims To examine the effects of a parent and student intervention offered separately and simultaneously (PAS) on onset of weekly drinking via its putative mediators. Design A randomized trial with four conditions; (1) parent intervention, (2) student intervention, (3) combined parent-student interven

  13. Discovering the 'Magic' of Target Marketing.

    Science.gov (United States)

    Grier, Linda J.; Ackenbom, Charles R.

    1988-01-01

    Describes target marketing of children's summer camps, emphasizing the benefits of collaborative advertising campaigns. Discusses the scope and economics of four model campaigns. Outlines the design, implementation, and evaluation of collaborative marketing projects. (SV)

  14. Adolescent Sexual Health Education: Parents Benefit Too!

    Science.gov (United States)

    Dinaj-Koci, Veronica; Deveaux, Lynette; Wang, Bo; Lunn, Sonya; Marshall, Sharon; Li, Xiaoming; Stanton, Bonita

    2015-01-01

    The inclusion of parents in adolescent-targeted interventions is intended to benefit the adolescent. Limited research has explored whether parents participating in these programs also benefit directly. We examined the impact of Caribbean Informed Parents and Children Together, the parenting portion of an adolescent-targeted HIV prevention…

  15. Campaign Contributions and Agricultural Subsidies

    OpenAIRE

    Rigoberto A. Lopez

    2001-01-01

    This article examines the influence of campaign contributions on agricultural subsidies. Empirical results revealed that rent seeking works, i.e., campaign contributions of agricultural-related industries influence agricultural subsidies in the manner they best serve contributors' economic interests. Eliminating campaign contributions would significantly decrease agricultural subsidies, hurt farm groups, benefit consumers and taxpayers, and increase social welfare by approximately $5.5 billio...

  16. An overview of the AROMAT campaigns

    Science.gov (United States)

    Merlaud, Alexis; Dekemper, Emmanuel; Van Roozendael, Michel; Constantin, Daniel; Georgescu, Lucian; Meier, Andreas; Richter, Andreas; Den Hoed, Mirjam; Allaart, Marc; Boscornea, Andreea; Vajaiac, Sorin; Bellegante, Livio; Nemuc, Anca; Nicolae, Doina; Shaifangar, Reza; Dörner, Steffen; Wagner, Thomas; Stebel, Kerstin; Schuettemeyer, Dirk

    2016-04-01

    The Airborne ROmanian Measurements of Aerosols and Trace gases (AROMAT) campaign and its follow-up AROMAT-2 were held in September 2014 and August 2015, respectively. Both campaigns focused on two geophysical targets: the city of Bucharest and the large power plants of the Jiu Valley, which are located in a rural area 170 km West of Bucharest. These two areas are complementary in terms of emitted chemical species and their spatial distributions. The objectives of the AROMAT campaigns were (i) to test recently developed airborne observation systems dedicated to air quality satellite validation studies such as the AirMAP imaging DOAS system (University of Bremen), the NO2 sonde (KNMI), and the compact SWING whiskbroom imager (BIRA), and (ii) to prepare the validation programme of the future Atmospheric Sentinels, starting with Sentinel-5 Precursor (S5P) to be launched in early summer 2016. We present results from the different airborne instrumentations and from coincident ground-based measurements (lidar, in-situ, and mobile DOAS systems) performed during both campaigns. The AROMAT dataset addresses several of the mandatory products of TROPOMI/S5P, in particular NO2 and SO2 (horizontal distribution and profile from aircraft, plume image with ground-based SO2 and NO2 cameras, transects with mobile DOAS, in-situ), H2CO (mobile MAX-DOAS), and aerosols (lidar, airborne FUBISS-ASA2 sun-photometer, and aircraft in-situ). We investigate the information content of the AROMAT dataset for satellite validation studies based on co-located OMI and GOME-2 data, and simulations of TROPOMI measurements. The experience gained during AROMAT and AROMAT-2 will be used in support of a large-scale TROPOMI/S5P validation campaign in Romania scheduled for summer 2017.

  17. A Formative Evaluation of a Social Media Campaign to Reduce Adolescent Dating Violence

    Science.gov (United States)

    Lambert, Danielle N; Bishop, Lauren E; Guetig, Stephanie

    2014-01-01

    Background The Emory Jane Fonda Center implemented the Start Strong Atlanta social marketing campaign, “Keep It Strong ATL”, in 2007 to promote the development of healthy adolescent relationships and to foster the prevention of adolescent dating abuse among 11-14 year olds. Objective A formative evaluation was conducted to understand whether messages directed at the target audience were relevant to the program’s relationship promotion and violence prevention goals, and whether the “Web 2.0” social media channels of communication (Facebook, Twitter, YouTube, Flickr, Tumblr, and Pinterest) were reaching the intended audience. Methods Mixed methodologies included qualitative interviews and a key informant focus group, a cross-sectional survey, and web analytics. Qualitative data were analyzed using constant comparative methodology informed by grounded theory. Descriptive statistics were generated from survey data, and web analytics provided user information and traffic patterns. Results Results indicated that the Keep It Strong ATL social marketing campaign was a valuable community resource that had potential for broader scope and greater reach. The evaluation team learned the importance of reaching adolescents through Web 2.0 platforms, and the need for message dissemination via peers. Survey results indicated that Facebook (ranked 6.5 out of 8) was the highest rated social media outlet overall, and exhibited greatest appeal and most frequent visits, yet analytics revealed that only 3.5% of “likes” were from the target audience. These results indicate that the social media campaign is reaching predominantly women (76.5% of viewership) who are outside of the target age range of 11-14 years. Conclusions While the social media campaign was successfully launched, the findings indicate the need for a more focused selection of communication channels, timing of media updates to maximize visibility, balancing message tone and delivery, and incorporating

  18. 75 FR 43395 - Campaign Travel

    Science.gov (United States)

    2010-07-26

    ... Campaign Travel AGENCY: Federal Election Commission. ACTION: Announcement of effective date. SUMMARY: On... of the Honest Leadership and Open Government Act governing campaign travel on noncommercial aircraft. This document announces the effective date of amendments made by those final rules to...

  19. The articulation of transnational campaigns

    DEFF Research Database (Denmark)

    Strange, Michael Stewart

    2011-01-01

    The article traces the complex series of relations that are constitutive of transnational campaigning through empirical research, focusing on political campaigning critical of the WTO's General Agreement on Trade-in-Services. Applying the methodology of post-structuralist discourse theory, as dev...

  20. Complex Contagion of Campaign Donations

    CERN Document Server

    Traag, V A

    2016-01-01

    Money is central in US politics, and most campaign contributions stem from a tiny, wealthy elite. Like other political acts, campaign donations are known to be socially contagious. We study how campaign donations diffuse through a network of more than 50 000 elites and examine how connectivity among previous donors reinforces contagion. We find the diffusion of donations to be driven by independent reinforcement contagion: people are more likely to donate when exposed to donors from different social groups than when they are exposed to equally many donors from the same group. Counter-intuitively, being exposed to one side may increase donations to the other side. Although the effect is weak, simultaneous cross-cutting exposure makes donation somewhat less likely. Finally, the independence of donors in the beginning of a campaign predicts the amount of money that is raised throughout a campaign. We theorize that people infer population-wide estimates from their local observations, with elites assessing the via...

  1. Multistage Campaigning in Social Networks

    CERN Document Server

    Farajtabar, Mehrdad; Harati, Sahar; Song, Le; Zha, Hongyuan

    2016-01-01

    We consider the problem of how to optimize multi-stage campaigning over social networks. The dynamic programming framework is employed to balance the high present reward and large penalty on low future outcome in the presence of extensive uncertainties. In particular, we establish theoretical foundations of optimal campaigning over social networks where the user activities are modeled as a multivariate Hawkes process, and we derive a time dependent linear relation between the intensity of exogenous events and several commonly used objective functions of campaigning. We further develop a convex dynamic programming framework for determining the optimal intervention policy that prescribes the required level of external drive at each stage for the desired campaigning result. Experiments on both synthetic data and the real-world MemeTracker dataset show that our algorithm can steer the user activities for optimal campaigning much more accurately than baselines.

  2. Solar Energy Campaign. 2008 Norwegian student-based web campaign

    Energy Technology Data Exchange (ETDEWEB)

    Randall, Scott

    2009-07-01

    Student research campaigns (forskningskampanjer) have been an annual event in connection to Research Days (Forskningsdagene) since 2003 in Norway. The campaigns invite students from all over the country to participate in a common scientific research event, always connected to a special environmentally related theme - for example Air Quality in the Classroom (2003), Pollution along Roads (2004), Bacteria in Drinking Water (2005), and The Rain Check (2006). The year 2008, as with previous years, was overshadowed by the topic of climate change, and the specific role of humans. The research campaign theme for 2008 fit well into this focus: the potential benefits of solar energy as an alternative energy source. The campaign also was aligned with the Research Days theme of alternative energy sources and technologies. The campaign included the hands-on activity of assembling a solar panel and taking measurements with the device to determine efficiency, as well as a questionnaire to record the results and ask deeper questions regarding alternative energy and climate change. The results gained from data analysis of the campaign show that students were able to gain maximum efficient solar power from the devices they constructed, which gave them a solid understanding of solar power technology. Analysis of the campaign questionnaire in regards to the activity shows that students believe that solar energy should be better utilized as an energy source in Norway. (Also in Norwegian OR 24/2009). (Author)

  3. Astrometric Calibration of the Gemini NICI Planet-Finding Campaign

    CERN Document Server

    Hayward, Thomas L; Liu, Michael C; Nielsen, Eric L; Wahhaj, Zahed; Chun, Mark; Ftaclas, Christ; Hartung, Markus; Toomey, Douglas W

    2014-01-01

    We describe the astrometric calibration of the Gemini NICI Planet-Finding Campaign. The Campaign requires a relative astrometric accuracy of $\\approx$ 20 mas across multi-year timescales in order to distinguish true companions from background stars by verifying common proper motion and parallax with their parent stars. The calibration consists of a correction for instrumental optical image distortion, plus on-sky imaging of astrometric fields to determine the pixel scale and image orientation. We achieve an accuracy of $\\lesssim 7$ mas between the center and edge of the 18$''$ NICI field, meeting the 20 mas requirement. Most of the Campaign data in the Gemini Science Archive are accurate to this level but we identify a number of anomalies and present methods to correct the errors.

  4. Theory and practice in health communication campaigns: a critical interrogation.

    Science.gov (United States)

    Dutta-Bergman, Mohan J

    2005-01-01

    In recent reviews of the body of work on health campaigns, communication scholars discussed the importance of reflective thinking about the capacity of campaigns to effect change; this reflective thinking is especially important in the realm of the increasing gaps in society between the health rich and the health poor and the increasing marginalization of the poorer sections of society. This article critically reviews 3 central theories of health communication campaigns that represent the dominant cognitive approach: theory of reasoned action, health belief model, and the extended parallel process model. After articulating the limitations of these theoretical approaches, the article summarizes new directions in theory, methodology, and application of health communication campaigns targeting marginalized populations. PMID:16083406

  5. Parent Involvement.

    Science.gov (United States)

    LaCrosse, Ed

    The paper discusses the rationale and guidelines for parent involvement in HCEEP (Handicapped Children's Early Education Program) projects. Ways of assessing parents' needs are reviewed, as are four types of services to meet the identified needs: parent education, direct participation, parent counseling, and parent provided programs. Materials and…

  6. Parenting Perfectionism and Parental Adjustment

    OpenAIRE

    Lee, Meghan A.; Schoppe-Sullivan, Sarah J.; Kamp Dush, Claire M.

    2012-01-01

    The parental role is expected to be one of the most gratifying and rewarding roles in life. As expectations of parenting become ever higher, the implications of parenting perfectionism for parental adjustment warrant investigation. Using longitudinal data from 182 couples, this study examined the associations between societal- and self-oriented parenting perfectionism and new mothers’ and fathers’ parenting self-efficacy, stress, and satisfaction. For mothers, societal-oriented parenting perf...

  7. The Enduring Impact of Parents' Monitoring, Warmth, Expectancies, and Alcohol Use on Their Children's Future Binge Drinking and Arrests: a Longitudinal Analysis.

    Science.gov (United States)

    Donaldson, Candice D; Handren, Lindsay M; Crano, William D

    2016-07-01

    Binge drinking is associated with many health and financial costs and is linked to risks of legal consequences. As alcohol use typically is initiated during adolescence, the current study assessed the relationship between parental behaviors and strategies in forecasting adolescents' likelihood of binge drinking and later arrest. Restricted data from waves I-IV of the National Longitudinal Study of Adolescent Health were used to assess hypotheses. A weighted path analytic model (N = 9421) provided a multifaceted picture of variables linked to later antisocial behavior. Low parental monitoring, low parental warmth, parent alcohol use, and parent expectancies regarding their children's alcohol use were associated with higher incidence of adolescent binge drinking. In turn, low monitoring, low warmth, parent alcohol use, parent expectancies, and underage consumption were associated with binge drinking in early adulthood. Binge drinking during both adolescence and young adulthood were predictive of respondents' likelihood of arrest 8-14 years later. Findings demonstrated the substantial, enduring effects of parental behaviors on child alcohol-related actions and have implications for parent-targeted interventions designed to reduce excessive alcohol consumption. They suggest campaigns focus on parenting strategies that involve setting effective and strict alcohol-related rules and guidelines, while maintaining a warm and supportive family environment. PMID:27178008

  8. Social Skills Intervention Planning for Preschoolers: Using the SSiS-Rating Scales to Identify Target Behaviors Valued by Parents and Teachers

    Science.gov (United States)

    Frey, Jennifer R.; Elliott, Stephen N.; Kaiser, Ann P.

    2014-01-01

    Teachers' and parents' importance ratings of social behaviors for 95 preschoolers were examined using the "Social Skills Improvement System-Rating Scales" (Gresham & Elliott, 2008). Multivariate analyses were used to examine parents' and teachers' importance ratings at the item and subscale levels. Overall,…

  9. Lessons Learned in a Breastfeeding Media Campaign.

    Science.gov (United States)

    Ware, Julie L; Mzayek, Fawaz; Levy, Marian

    2016-09-01

    Breastfeeding is well accepted as the optimal nutrition for babies. The American Academy of Pediatrics states that infant feeding should no longer be thought of as a lifestyle choice, but rather as a public health issue. In Shelby County, Tennessee, rates of breastfeeding continue to be disparately low. To address this public health problem, a focus group study was conducted with the Shelby County population least likely to breastfeed. Following participants' suggestion to use a billboard campaign with pictures of local mothers and families, one highway billboard and ten bus stop signs were placed around the city in areas of the lowest breastfeeding rates. Self-administered surveys were completed by convenience sampling in target population areas with women least likely to breastfeed, both before placing the signs and 6 months later. No significant differences were noted in knowledge, attitudes, or practices after the media campaign, but trends toward increased intention to breastfeed were noted among expectant mothers. With collapsed data (pre and post), a majority of participants believed that breastfeeding is the best way to feed a baby and they were significantly more likely to plan to breastfeed if they knew about health benefits to the baby and to themselves. If they had heard about breastfeeding on the TV or radio, they were more likely to believe breastfeeding is important for long-term health. These findings suggest that a media campaign could have a complementary role in promoting breastfeeding among women with low initiation rates. PMID:27463248

  10. Parent-child drug communication: pathway from parents' ad exposure to youth's marijuana use intention.

    Science.gov (United States)

    Huansuriya, Thipnapa; Siegel, Jason T; Crano, William D

    2014-01-01

    The authors combined the 2-step flow of communication model and the theory of planned behavior to create a framework to evaluate the effectiveness of a set of advertisements from the National Youth Anti-Drug Media Campaign promoting parent-child drug communication. The sample consisted of 1,349 pairs of parents and children who responded to the first and second annual rounds of the National Survey of Parents and Youth, and 1,276 pairs from Rounds 3 and 4. Parents' exposure to the campaign reported at Round 1 was indirectly associated with youth's lowered intentions to use marijuana at Round 2. Ad exposure was associated with positive changes in parental attitudes toward drug communication and perceived social approval of antidrug communications. These two beliefs, along with perceived behavioral control, predicted parents' intentions to discuss drugs with their children. Parental intentions to discuss drugs reported at Round 1 were associated with youth's report of actual drug communication with their parents at Round 2. Frequency and breadth of the topics in parent-child drug communication were associated with less positive attitudes toward marijuana use among youth who spoke with their parents. Together, the child's attitudes toward marijuana use and perceived ability to refuse marijuana use predicted youth's intentions to use marijuana. The proposed model fit well with the data and was replicated in a parallel analysis of the data from Rounds 3 and 4. Implications for future antidrug media campaign efforts are discussed.

  11. [Ketoacidosis at time of diagnosis of type 1 diabetes in children and adolescents: effect of a national prevention campaign].

    Science.gov (United States)

    Choleau, C; Maitre, J; Elie, C; Barat, P; Bertrand, A M; de Kerdanet, M; Le Tallec, C; Nicolino, M; Tubiana-Rufi, N; Levy-Marchal, C; Cahané, M; Robert, J-J

    2015-04-01

    The aim of the study was to evaluate, after the first year of a national information campaign, the effect on the frequency and severity of diabetic ketoacidosis (DKA) at diagnosis of type 1 diabetes (T1D) in children and adolescents in France. The following data were collected during a 2-year period in people younger than 15 years of age at diagnosis of T1D, in 146 pediatric centers: age, sex, duration of symptoms, patient's previous care, clinical and biological signs, and family history of T1D. DKA was defined as pH<7.30 or bicarbonate<15mmol/L, severe DKA as pH<7.10 or bicarbonate <5mmol/L. During the 2nd year, an information campaign targeting health professionals and families was launched with the objective of reducing the time to diagnosis. Data were compared between the year before the campaign (year 0) and the first year of the campaign (year 1). The number of new cases of T1D was 1299 for year 0 and 1247 for year 1. Between year 0 and year 1, the rate of DKA decreased from 43.9% to 40.5% (P=0.08), exclusively due to the decrease of severe DKA from 14.8 to 11.4% (P=0.01). In the 0- to 5-year-old and 5- to 10-year-old age groups, the relative decrease in the rate of DKA was 13% and 15%, and 23% and 41% for severe DKA, respectively. In patients referred to the hospital by a pediatrician or who came at the family's initiative, the decrease was 34% and 7%, and 39% and 32% for severe DKA, respectively. No change was observed in the 10- to 15-year-old group or in those children who were referred by a general practitioner. In multivariate analyses, a higher DKA rate was associated with the young age of the child (<5 years), being hospitalized at the parents' initiative rather than being referred by a doctor, and the absence of a family history of T1D. A higher rate of severe DKA was associated with these last two factors but not with the child's age. The frequency of DKA at diagnosis of type 1 diabetes remains high in children and adolescents, but the first year

  12. Results of a workplace health campaign

    DEFF Research Database (Denmark)

    Leyk, Dieter; Rohde, Ulrich; Hartmann, Nadine D;

    2014-01-01

    is that the target groups are too rarely reached and sustainable benefits too rarely achieved. In 2011, we carried out a broad-based health and fitness campaign to assess how many personnel could be motivated to participate in a model study under nearly ideal conditions. METHOD: 1010 personnel were given...... and strength). The duration of the study was one year. RESULTS: 490 of the 1010 personnel (48.5%, among whom 27.2% were nonactive, 44.1% not very active, and 28.7% very active) participated in the initial questionnaire and testing. By the end of the study, this figure had dropped to 17.8%; diminished...

  13. The National Ignition Campaign (NIC) 'Blue Team/Red Team' Simulated Campaigns (Sim-Cams)

    International Nuclear Information System (INIS)

    The Point design Target of the National Ignition Campaign (NIC) has specifications and tolerances that have been set using a multi variable sensitivity study (MVSS). The sub component interactions and sensitivities that feed the MVSS have been calculated using sophisticated target physics radiation hydro-codes. However, it is cannot be guaranteed that the point design configuration has been specified with enough precision for ignition to occur without first correcting for possible off-sets due to physics uncertainties in the data models used in these studies. For this reason the NIC includes a series of tuning experiments, which have been designed and sequenced to systematically remove potential off-sets in specified target and laser parameters as efficiently and effectively as possible. In order to test the tuning techniques and logic the NIC has been executing Simulated Campaigns (Sim-Cam's). In the Sim-Cam's are a Blue Team and a Red Team. The Blue Team conducts the experiments, making shot-to-shot decisions on how to adjust the laser pulse or target parameters, based on 'experimental' data provided by the Red Team who simulate the laser, target and diagnostics performance. To capture a plausible off-set between nature and models the Red Team construct a new virtual reality by adjusting the physics data and models, keeping the changes within their best estimate of uncertainties. The Red Team also include much of the shot-to-shot variability due to small laser and target variations that can be expected in NIF experiments, as well as diagnostic noise. The details of all of this are kept hidden from the Blue Team. The Sim-Cam's also serve to test and improve the infrastructure and processes for executing the NIF experiments. The role of the Simulated Campaigns in preparing for the NIC experimental plan will be described, and some of the results discussed.

  14. An Analysis of Oral Health Campaigns from a Social Marketing Perspective

    OpenAIRE

    MUMCU, KÖKSAL, ŞİŞMAN, Gonca, Leyla, Nur

    2014-01-01

    Objective: The aim of this study is to analyse oral health campaigns according to their use of social marketing in Turkey. Method: 35 oral health campaigns regarding oral health were assessed according to social marketing principles including message, target group, aim, communication strategies and tactics, and mass media tools.Results: The prominent aims of the campaigns were to facilitate awareness of oral health (24.5%, n=12), oral examination (26.5%, n=13), preventative oral healthcare an...

  15. Philippine campaign boosts child immunizations.

    Science.gov (United States)

    Manuel-santana, R

    1993-03-01

    In 1989, USAID awarded the Philippines a 5-year, US $50 million Child Survival Program targeting improvement in immunization coverage of children, prenatal care coverage for pregnant women, and contraceptive prevalence. Upon successful completion of performance benchmarks at the end of each year, USAID released monies to fund child survival activities for the following year. This program accomplished a major program goal, which was decentralization of health planning. The Philippine Department of Health soon incorporated provincial health planning. The Philippine Department of Health soon incorporated provincial health planning in its determination of allocation of resources. Social marketing activities contributed greatly to success in achieving the goal of boosting the immunization coverage rate for the 6 antigens listed under the Expanded Program for Immunization (51%-85% of infants, 1986-1991). In fact, rural health officers in Tarlac Province in Central Luzon went from household to household to talk to mothers about the benefits of immunizing a 1-year-old child, thereby contributing greatly to their achieving a 95% full immunization coverage rate by December 1991. Social marketing techniques included modern marketing strategies and multimedia channels. They first proved successful in metro Manila which, at the beginning of the campaign, had the lowest immunization rate of all 14 regions. Every Wednesday was designated immunization day and was when rural health centers vaccinated the children. Social marketing also successfully publicized oral rehydration therapy (ORT), breast feeding, and tuberculosis control. Another contributing factor to program success in child survival activities was private sector involvement. For example, the Philippine Pediatric Society helped to promote ORT as the preferred treatment for acute diarrhea. Further, the commercial sector distributed packets of oral rehydration salts and even advertised its own ORT product. At the end of 2

  16. What influences crowdfunding campaign success.

    OpenAIRE

    Drabløs, Christian

    2015-01-01

    Crowdfunding is a recently emerged market for entrepreneurs; it represents a new and growing source of potential capital. The potential crowdfunding is starting to reach it potential, and has beginning to go mainstream. There is a gap in the research on crowdfunding and within the field of what separates a successful campaign from a failed one. To explore the variables influencing crowdfunding campaign this paper looks into academic articles, the crowdfunding platforms, general...

  17. Update of the Used Fuel Disposition Campaign Implementation Plan

    Energy Technology Data Exchange (ETDEWEB)

    Jens Birkholzer; Robert MacKinnon; Kevin McMahon; Sylvia Saltzstein; Ken Sorenson; Peter Swift

    2014-09-01

    This Campaign Implementation Plan provides summary level detail describing how the Used Fuel Disposition Campaign (UFDC) supports achievement of the overarching mission and objectives of the Department of Energy Office of Nuclear Energy Fuel Cycle Technologies Program The implementation plan begins with the assumption of target dates that are set out in the January 2013 DOE Strategy for the Management and Disposal of Used Nuclear Fuel and High-Level Radioactive Waste (http://energy.gov/downloads/strategy-management-and-disposal-used-nuclear-fuel-and-high-level-radioactive-waste). These target dates and goals are summarized in section III. This implementation plan will be maintained as a living document and will be updated as needed in response to progress in the Used Fuel Disposition Campaign and the Fuel Cycle Technologies Program.

  18. Radium diagnosis campaign - 59327

    International Nuclear Information System (INIS)

    In line with the approaches already adopted in France during the 90's on various sites where research and/or radium-extraction activities were mostly conducted in the past, the French public authorities wish from now on to pursue their prevention and site-rehabilitation approach inherited from the French craftsman and medical sectors that used that radioelement. As a matter of fact, radium has been in use in several medical activities, notably in the initial methods of cancer therapy. Similarly, it was also used in some craftsman activities, such as the clock industry, for its radioluminescent properties, the fabrication of lightning conductors or cosmetics until the 60's. Those activities have generated various traces of pollution that have remained today. On the basis of the different inventories of industrial sites where radium may have been held or used, and notably the inventory updated by the French Institute for Radiation Protection and Nuclear Safety (Institut de radioprotection et de surete nucleaire - IRSN) in 2007 at the request of the French Nuclear Safety Authority (Autorite de surete nucleaire - ASN), French State services have potentially identified 134 sites that hosted radium-related activities in France. The radiological status of those sites is either unknown or very partially known by State services. Sites include both dwellings or commercial premises and derelict lands. The 'Radium Diagnosis Campaign' (Operation Diagnostic Radium), consists of a radiological survey carried out by the IRSN. In cases where traces of radium are detected, plans call for the implementation of precautionary measures and of a medical follow-up of the relevant populations. Lastly, radium-contaminated sites are rehabilitated by the French National Radioactive Waste Management Agency (Agence nationale pour la gestion des dechets radioactifs - Andra). That voluntary and positive approach on the part of public authorities is fully financed by public funds, and consequently

  19. VERB™ — A Social Marketing Campaign to Increase Physical Activity Among Youth

    OpenAIRE

    Faye Wong; Marian Huhman; Carrie Heitzler; Lori Asbury; Rosemary Bretthauer-Mueller; Susan McCarthy; Paula Londe

    2004-01-01

    The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. Parents, especially mothers aged 29 to 46, and other sources of influence on tweens (e.g., teachers, youth program leaders) are the secondary audiences of the VERB initiative. VERB applies sophisticated commercial marketing techniques to address the public health problem of sedentary lifestyles of American children, using the social marketin...

  20. Parenting Perfectionism and Parental Adjustment.

    Science.gov (United States)

    Lee, Meghan A; Schoppe-Sullivan, Sarah J; Kamp Dush, Claire M

    2012-02-01

    The parental role is expected to be one of the most gratifying and rewarding roles in life. As expectations of parenting become ever higher, the implications of parenting perfectionism for parental adjustment warrant investigation. Using longitudinal data from 182 couples, this study examined the associations between societal- and self-oriented parenting perfectionism and new mothers' and fathers' parenting self-efficacy, stress, and satisfaction. For mothers, societal-oriented parenting perfectionism was associated with lower parenting self-efficacy, but self-oriented parenting perfectionism was associated with higher parenting satisfaction. For fathers, societal-oriented parenting perfectionism was associated with higher parenting stress, whereas higher levels of self-oriented parenting perfectionism were associated with higher parenting self-efficacy, lower parenting stress, and greater parenting satisfaction. These findings support the distinction between societal- and self-oriented perfectionism, extend research on perfectionism to interpersonal adjustment in the parenting domain, and provide the first evidence for the potential consequences of holding excessively high standards for parenting. PMID:22328797

  1. Parenting intervention effects on parental depressive symptoms: examining the role of parenting and child behavior.

    Science.gov (United States)

    Wong, Jessie J; Gonzales, Nancy A; Montaño, Zorash; Dumka, Larry; Millsap, Roger E

    2014-06-01

    Parental depression is a major risk factor in child development. Growing research suggests parenting programs can positively impact parental depressive symptoms, although the specific mechanisms that explain these effects are unknown. The current study examined parenting mediated effects of a parenting program on mothers' and fathers' depressive symptoms, as well as the role of child behavior in linking parenting to reductions in depressive symptoms. The study samples included 494 mothers and 288 fathers of Mexican origin adolescents who participated in a randomized trial of the Bridges to High School Program/Proyecto Puentes a la Secundaria, a universal prevention and promotion intervention that included parent training but did not directly target parental depressive symptoms. Parenting mediator models tested program effects on parental depressive symptoms through changes in harsh and supportive parenting. Results showed a significant indirect intervention effect on maternal depressive symptoms through changes in mothers' harsh parenting. Next, child behavior models revealed a partial mediation effect of harsh parenting and a full mediation effect of supportive parenting on maternal depressive symptoms through mothers' reports of child externalizing symptoms. Indirect effects of fathers' harsh and supportive parenting on paternal depressive symptoms were also found through fathers' reports of child behavior. PMID:24798817

  2. Parenting intervention effects on parental depressive symptoms: examining the role of parenting and child behavior.

    Science.gov (United States)

    Wong, Jessie J; Gonzales, Nancy A; Montaño, Zorash; Dumka, Larry; Millsap, Roger E

    2014-06-01

    Parental depression is a major risk factor in child development. Growing research suggests parenting programs can positively impact parental depressive symptoms, although the specific mechanisms that explain these effects are unknown. The current study examined parenting mediated effects of a parenting program on mothers' and fathers' depressive symptoms, as well as the role of child behavior in linking parenting to reductions in depressive symptoms. The study samples included 494 mothers and 288 fathers of Mexican origin adolescents who participated in a randomized trial of the Bridges to High School Program/Proyecto Puentes a la Secundaria, a universal prevention and promotion intervention that included parent training but did not directly target parental depressive symptoms. Parenting mediator models tested program effects on parental depressive symptoms through changes in harsh and supportive parenting. Results showed a significant indirect intervention effect on maternal depressive symptoms through changes in mothers' harsh parenting. Next, child behavior models revealed a partial mediation effect of harsh parenting and a full mediation effect of supportive parenting on maternal depressive symptoms through mothers' reports of child externalizing symptoms. Indirect effects of fathers' harsh and supportive parenting on paternal depressive symptoms were also found through fathers' reports of child behavior.

  3. Public health campaigns and obesity - a critique

    Directory of Open Access Journals (Sweden)

    Proietto Joseph

    2011-02-01

    Full Text Available Abstract Background Controlling obesity has become one of the highest priorities for public health practitioners in developed countries. In the absence of safe, effective and widely accessible high-risk approaches (e.g. drugs and surgery attention has focussed on community-based approaches and social marketing campaigns as the most appropriate form of intervention. However there is limited evidence in support of substantial effectiveness of such interventions. Discussion To date there is little evidence that community-based interventions and social marketing campaigns specifically targeting obesity provide substantial or lasting benefit. Concerns have been raised about potential negative effects created by a focus of these interventions on body shape and size, and of the associated media targeting of obesity. Summary A more appropriate strategy would be to enact high-level policy and legislative changes to alter the obesogenic environments in which we live by providing incentives for healthy eating and increased levels of physical activity. Research is also needed to improve treatments available for individuals already obese.

  4. K2 Microlensing and Campaign 9

    Science.gov (United States)

    Penny, Matthew

    2016-06-01

    Campaign 9 of K2 will observe a contiguous 3.7 deg^2 region of the Galactic bulge in order to search for microlensing events and measure microlens parallaxes. It will also perform targeted follow-up of approximately 50 microlensing events spread throughout the Kepler focal plane. Parallax measurements are a critical ingredient for measurements of both the lens mass and distance, which contribute to our understanding of the formation of cold exoplanets, and the formation of planets as a function of Galactic environment. Additionally, as the first un-targeted, space-based microlensing survey, K2C9 offers us the first chance to measure the masses and kinematics of a large population of free-floating planet candidates, whose large abundance has been a puzzle since their discovery.I will review the scientific goals of the K2C9 survey, which will be well underway, and report on the ongoing activity of the K2 Campaign 9 Microlensing Science Team and the wider microlensing community, with a focus on the progress that has been made towards analyzing K2 data in crowded fields.

  5. DOMECair: An Airborne Campaign in Antarctica Supporting SMOS Calibration

    DEFF Research Database (Denmark)

    Skou, Niels; Kristensen, Steen Savstrup; Søbjærg, Sten Schmidl;

    2013-01-01

    In search for a stable, well characterized terrestrial calibration target for SMOS, an airborne campaign was carried out in January 2013 over the Dome C area of Antarctica, and the surface was measured by an L-band radiometer. The focus was on homogeneity, and an area of 350 × 350 km around...

  6. Parenting Programs

    Directory of Open Access Journals (Sweden)

    Juan Carlos Martín-Quintana

    2010-01-01

    Full Text Available This paper was aimed at emphasizing the importance of using parenting programs to promote parental competences. There is a need for this support taking into account the complexity of the parenting task in our modern societies. Following the European recommendation on positive parenting, those parenting programs are considered important measures to support parents in their educational role. Forward, several generations of parenting programs at the international context were briefly described and some examples of programs within the national context, as well. This paper provides some reflection on three models of parental education, and shows the results of an experiential parenting programs addressed to parents in psychosocial risk situation in two Spanish communities. A new program “Crecer felices en familia”, still in the implementation phase, was also described. As a conclusion, the paper emphasized the importance of evaluating programs in order to know more about their efficacy and to improve the way of implementation in real settings.

  7. Radon campaigns. Status report 2008

    International Nuclear Information System (INIS)

    Radon campaigns aim at activating citizens to make indoor radon measurements and remediation as well as increasing the common awareness of indoor radon questions. Indoor radon increases the risk of lung cancer. Through radon campaigns Radiation and Nuclear Safety Authority (STUK) also promotes the attainment of those goals that the Ministry of Social Affairs and Health has set for municipal authorities in Finland for prevention of the harmful effects of radon. The Ministry of Social Affairs and Health supports this campaign. Radon campaigns were started in autumn 2003. By autumn 2008 the campaigns have been organised already in 64 regions altogether in 160 municipalities. In some municipalities they have already arranged two campaigns. Altogether 14 100 houses have been measured and in 2 100 of these the action limit of radon remediation 400 Bq / m3 has been exceeded. When participating in radon campaigns the house owners receive a special offer on radon detectors with a reduced price. In 2008 a new practice was introduced where the campaign advertisements were distributed by mail to low-rise residential houses in a certain region. The advertisement includes an order / deposit slip with postage paid that the house owner can send directly to STUK to easily make an order for radon measurement. In the previous radon campaigns in 2003 - 2007 the municipal authorities collected the orders from house owners and distributed later the radon detectors. The radon concentrations measured in the campaign regions have exceeded the action limit of 400 Bq / m3 in 0 - 39% of houses, depending on the region. The total of 15% of all measurements made exceeded this limit. The remediation activities have been followed by sending a special questionnaire on remedies performed to the house owners. In 2006 - 2007 a questionnaire was sent to those households where the radon concentration of 400 Bq / m3 was exceeded during the two first campaign seasons. Among the households that replied

  8. Development of Web Service Integration and Advertisement Campaign Design Interface

    OpenAIRE

    Nilsson, Johan

    2012-01-01

    Ad Gateway is a product which provides targeting of online advertisements. This thesis focuses on improving its web based admin interface, used for defining targeting properties as well as creating the advertisements. First by integrating the system with third party web services used for storage of advertisement campaigns, called advertisement providers, allowing advertisement to be retrieved and uploaded directly to their servers. Later to extend the admin interface with new functionality, i...

  9. Analysis of Social Marketing for Anti-corruption Campaign: Case study of Film Kita versus Korupsi

    Directory of Open Access Journals (Sweden)

    Rosidah

    2012-03-01

    Full Text Available The paper aims to explain the application of commercial marketing theory in a social marketing campaign. This study derives from secondary sources have been conducted, including previous researchers and published articles. The writer finds what the theory of marketing mix has been used to study the film proposition. Furthermore, another P, namely Partnership, and segmentation has also been added to the campaign. The marketer has applied the commercial marketing approach in the film, as one of the campaigns for anticorruption in Indonesia, to ensure that the campaign will be effectively delivered for the target audience. This finding can serve as a guideline for best practices in social marketing campaign for other sector or mission. In addition, the paper doesn't aim to evaluate the effectiveness of the film as a social marketing campaign. It just wants to analyze the application of commercial sector marketing that applied in the film.

  10. Reduced All-Cause Child Mortality After General Measles Vaccination Campaign in Rural Guinea-Bissau

    DEFF Research Database (Denmark)

    Fisker, Ane Bærent; Rodrigues, Amabelia; Martins, Cesario;

    2015-01-01

    BACKGROUND: Randomised trials have shown that measles vaccine (MV) prevents non-measles deaths. MV-campaigns are conducted to eliminate measles infection.The overall mortality effect of MV-campaigns has not been studied. METHODS: Bandim Health Project (BHP) surveys children aged 0-4 years in rural...... Guinea-Bissau through a health and demographic surveillance system. A nationalMV-campaign in 2006 targeted children aged 6 months-15 years. In a Cox proportional-hazards model with age as underlying time-scale we compared mortality for children aged 6-59 months after the campaign with mortality...... in the same age group during the two previous years. RESULTS: 8158 children aged 6-59 months were under BHP surveillance during the 2006-campaign and 7999 and 8108 during similar periods in 2004 and 2005. At least 90% of the eligible children received MV in the campaign. There were 161 non-accident deaths...

  11. The unique effects of environmental strategies in health promotion campaigns: a review.

    Science.gov (United States)

    Randolph, Karen A; Whitaker, Pippin; Arellano, Adriana

    2012-08-01

    Various strategies are used as tools in health promotion campaigns to increase health-related outcomes among target populations. Evaluations of these campaigns examine effects on changing people's knowledge, attitudes, and/or behaviors. Most evaluations examine the combined impact of multiple strategies. Less is known about the unique effects of particular strategies. To address this gap, we used highly systematic methods to identify and review scientifically rigorous evaluations of 18 campaigns that examined the unique effects of three sets of intervention strategies (entertainment education, law enforcement, and mass media) on changes in knowledge, attitudes, and practice with regard to various health behaviors. Results showed differences in evaluation processes based on the type of strategy used to promote campaign messages. For instance, evaluations of mass-media based campaigns were more likely to examine changes in knowledge, relative to evaluations of campaigns that used law enforcement strategies. In addition, campaign effects varied by particular strategies. Mass media-based campaigns were more likely to affect knowledge, relative to behaviors. Law enforcement and entertainment education-based campaigns showed positive effects on behaviors. The implications for planning and evaluating health promotion campaigns are described.

  12. The Effect of Political Campaigns

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller

    that campaigns affect what issues the voters evaluate the parties and leaders on and sequentially their vote. 3) The minimal effect models argue that campaigns only mobilize existing prepositions and voters only seek to confirm their intermediated vote choice. 4) The memory based models argue that the vote...... these discourses. 6) The shortcut based models highlight the various shortcuts to political choice (e.g. basic likes and dislikes). By reviewing how the models are applied in the literature the paper aims to focus on how the models are presented theoretically and carried out empirical, as well as on the validity...

  13. Safety campaigns. TIS Launches New Safety Information Campaign

    CERN Multimedia

    2001-01-01

    Need to start a new installation and worried about safety aspects? Or are you newly responsible for safety matters in a CERN building? Perhaps you're simply interested in how to make the working environment safer for yourself and your colleagues. Whatever the case, a new information campaign launched by TIS this week can help. The most visible aspects of the new campaign will be posters distributed around the Laboratory treating a different subject each month. The Web site - http://safety.cern.ch/ - which provides all safety related information. But these are not the only aspects of the new campaign. Members of the TIS/GS group, whose contact details can be found on the safety web site, are available to give information and advice on a one-to-one basis at any time. The campaign's launch has been timed to coincide with European Safety Week, organized by the European Agency for Safety and Health at Work and the subject treated in the first posters is safety inspection. This particular topic only concerns thos...

  14. [Social marketing and public policies for health: campaign to promote smoke-free spaces in Mexico].

    Science.gov (United States)

    Villalobos, Víctor; Ramírez, Olivia Ortiz; Thrasher, James F; Santillán, Edna Arillo; Hernández, Rosaura Pérez; Cedillo, Claudia; González, Wendy

    2010-01-01

    "Porque todos respiramos lo mismo" is a mass media campaign to promote smoke-free places (SFP). The development stages were: strategic planning; formative research; message development; media plan; and impact evaluation. Development involved formation of a coalition of key actors in various sectors. The target population was smokers and nonsmokers, with the aim of changing social norms around SFP. Nonsmokers were targeted because they comprised the majority and were most likely to appreciate the benefits of SFPs. Campaign materials were aired on television, radio, print and on billboards. One key limitation was the lack of evidence for previous campaigns, which increased the importance of formative research and of including a rigorous evaluation for this one. The campaign evaluation indicates a significant impact, which suggests that future campaigns use similar strategies in their development.

  15. Influence of a nationwide social marketing campaign on adolescent drug use.

    Science.gov (United States)

    Scheier, Lawrence M; Grenard, Jerry L

    2010-04-01

    In this study, we examined whether awareness (recall) of the National Youth Anti-Drug Media Campaign (NYADMC) benefited youth by attenuating their drug use. Data were obtained from the National Survey of Parents and Youth (NSPY), an evaluative survey tool designed to monitor campaign progress over 4 years. A growth modeling strategy was used to examine whether change in message recall or campaign brand awareness was related to declining patterns of drug use. Two distinct growth trajectories were modeled to account for growth among younger (12 to 14) versus older (15 to 18) youth. Growth trajectories indicated steady and positive increases in alcohol, cigarette, and marijuana use over time. During the early portion of adolescence, youth reported more "brand" awareness, remembered more of the video clips depicting campaign messages, recalled more media stories about youth and drugs and more antitobacco ads, and reported more radio listening and less television watching. When they were older, these same youth reported declines in these same awareness categories except for specifically recalling campaign ads and radio listening. Models positing simultaneous growth in drug use and campaign awareness indicated mixed findings for the campaign. Overall early levels of campaign awareness had a limited influence on rates of growth, and in a few cases higher levels were associated with quicker acquisition of drug use behaviors. When they were younger, these youth accelerated their drug use and reported increasing amounts of campaign awareness. When they were older, increasing awareness was associated with declines in binge drinking and cigarette smoking. No effects for marijuana were significant but trended in the direction of increased awareness associated with declining drug use. The findings are discussed in terms of how they depart from previous reports of campaign efficacy and the potential efficacy of social marketing campaigns to reach a large and impressionable

  16. Cyber-campaigning in Denmark

    DEFF Research Database (Denmark)

    Hansen, Kasper Møller; Kosiara-Pedersen, Karina

    2014-01-01

    sites and Facebook sites are popular among candidates but other features such as blogs, feeds, newsletter, video uploads, SMS and twitter are used by less than half the candidates. Second, only age and possibly education seem to matter when explaining the uptake of cyber-campaigning. The prominent...

  17. Advanced Fuels Campaign 2012 Accomplishments

    Energy Technology Data Exchange (ETDEWEB)

    Not Listed

    2012-11-01

    The Advanced Fuels Campaign (AFC) under the Fuel Cycle Research and Development (FCRD) program is responsible for developing fuels technologies to support the various fuel cycle options defined in the DOE Nuclear Energy Research and Development Roadmap, Report to Congress, April 2010. The fiscal year 2012 (FY 2012) accomplishments are highlighted below. Kemal Pasamehmetoglu is the National Technical Director for AFC.

  18. Single Parents

    Institute of Scientific and Technical Information of China (English)

    1997-01-01

    FOR some parents the responsibility of bringing up a child is a one person task. Shouldering parental duties of two, single parents not only raise the child, but bring home the bacon as well. This is life for many people—either because of the death of a spouse, divorce, living apart from a spouse, pregnancy without marriage, or abandonment—the parent and child

  19. Development and evaluation of a university campus-based food safety media campaign for young adults.

    Science.gov (United States)

    Abbot, Jaclyn Maurer; Policastro, Peggy; Bruhn, Christine; Schaffner, Donald W; Byrd-Bredbenner, Carol

    2012-06-01

    Food safety information campaigns are more likely to be most effective if the messages are tailored to the needs of a specific audience. Designing effective campaigns involves careful study of the target population and working with them using a community-based participatory research model. Thus, the development of the campaign materials for a university campus-based food safety media campaign for young adults followed intense efforts of working with the target audience to gather the baseline data needed to characterize this audience, to identify the most salient messages for college students, and to create materials and events that would resonate with them. This campaign was implemented and evaluated on eight university campuses in the United States. The results indicate that the campaign significantly increased self-ratings of food safety knowledge and skill, actual food safety knowledge, food safety self-efficacy, stage of change for safe food handling, and reported hand washing behaviors of a geographically and racially diverse group of college students. The positive study outcomes support the value of engaging in these research and development efforts and reflect the usefulness of the audience-specific materials and activities developed for the campaign. The findings also demonstrate the versatility and utility of the materials on different campuses. Developing health media campaigns specifically for unique populations is key to ensuring health messages reach the target audience and, even more importantly, appeal to them. The detailed overview of the development of a food safety media campaign aimed at young adults presented in this article illustrates how health professionals can work with their target population to develop a focused, effective health promotion campaign.

  20. INFORMATION CAMPAIGNS – MEANS OF COMMUNICATION WITH CUSTOMERS

    Directory of Open Access Journals (Sweden)

    Claudia-Nicoleta Dobrescu

    2014-01-01

    Full Text Available Within a company’s activities, an important role is granted to the performance and implementation of information campaigns for the final consumers. The paper has the general objective to identify specific issues that constitute the premises for the preparation and conduct of such activities, and especially the expected results. The analysis is performed and based on a direct research among several companies, which operate in various fields, for the identification of a method of performance and implementation of information campaigns that are necessary for ensuring visibility on the reference market. The aim of the study was to identify the importance that the firms from Resita give to information campaigns addressed to a target audience. The study was carried from April to May 2013 on a sample of small, medium and large firms, which operate in trade, manufacturing and services. The questions and the discussions addressed to the public were meant to outline the specific aspects of the exact way in which the information campaigns were done for their clients, but also to underline the results obtained with the help of these campaigns.

  1. Reprieve for Thailand's AIDS campaign.

    Science.gov (United States)

    Clements, A

    1992-07-25

    A promilitary coalition began to govern Thailand in March 1992. It reduced the budget for the original proposed national AIDS awareness campaign from 30 million British pounds to almost 15 million British pounds. The Ministry of Health professed that the campaign had exaggerated the problem of AIDS in Thailand and had damaged tourism. Yet prodemocracy demonstrations in Bangkok in which troops killed many protesters restored the politicians who started the AIDS campaign to power in May 1992. There were to remain in power until new elections in September 1992. In July, the Minister of Health, Mechai Viravaidya, said he would step down if the government did not completely restore the 30 million British pounds for the AIDS campaign. It then increased the budget to almost that amount. Mr. Viravaidya initiated Thailand's open policy on the AIDS crisis and was known as Mr. Condom. He claimed that at the present HIV prevalence rate, Thailand may have between 2-4 million HIV infected people by 2000. If the country would take on anti-AIDS efforts now, however, they could cut the spread of HIV by 75%. As of mid-1992, about 400,000 people living in Thailand were HIV positive. The AIDS campaign planned to sue the mass media to inform people about AIDS especially those in universities and schools and high risk occupational groups. The increasing number of construction workers in Bangkok and existing sex workers were a high risk occupational group. At the 2nd national seminar of AIDS, the Minister of Health reproached tourists who come to Thailand for its sex industry. He said that Thailand does not need the 1 billion British pounds they bring to Thailand annually, and Thais do not want their homeland to be referred to as the sex capital.

  2. Parent Stress Management Training for Attention-Deficit/Hyperactivity Disorder

    Science.gov (United States)

    Treacy, Lee; Tripp, Gail; Baird, Amanda

    2005-01-01

    This study assessed the effectiveness of a targeted 9-week parent stress management program (PSM) on the parenting stress, mood, family functioning, parenting style, locus of control, and perceived social support of parents of children diagnosed with DSM-IV ADHD. Sixty-three parents from 42 families were randomly assigned to 1 of 2 conditions:…

  3. Online parent-targeted cognitive-behavioural therapy intervention to improve quality of life in families of young cancer survivors: study protocol for a randomised controlled trial

    OpenAIRE

    Wakefield, Claire E; Sansom-Daly, Ursula M; McGill, Brittany C; McCarthy, Maria; Girgis, Afaf; Grootenhuis, Martha; Barton, Belinda; Patterson, Pandora; Osborn, Michael; Lowe, Cherie; Anazodo, Antoinette; Miles, Gordon; Cohn, Richard J.

    2015-01-01

    Background Due to advances in multimodal therapies, most children survive cancer. In addition to the stresses of diagnosis and treatment, many families are now navigating the challenges of survivorship. Without sufficient support, the ongoing distress that parents experience after their child’s cancer treatment can negatively impact the quality of life and psychological wellbeing of all family members. Methods/Design The ‘Cascade’ (Cope, Adapt, Survive: Life after C AncEr) study is a three-ar...

  4. News Media Framing of Negative Campaigning

    DEFF Research Database (Denmark)

    Pedersen, Rasmus Tue

    2014-01-01

    News media coverage of election campaigns is often characterized by use of the strategic game frame and a focus on politicians’ use of negative campaigning. However, the exact relationship between these two characteristics of news coverage is largely unexplored. This article theorizes that consumer...... demand and norms of journalistic independence might induce the news media outlets to cover negative campaigning with a strategic game frame. A comprehensive content analysis based on several newspaper types, several election campaigns, and several different measurements of media framing confirms...... that news coverage of negative campaigning does apply the strategic game frame to a significantly larger degree than articles covering positive campaigning. This finding has significant implications for campaigning politicians and for scholars studying campaign and media effects....

  5. Heart Health: The Heart Truth Campaign 2009

    Science.gov (United States)

    ... Bar Home Current Issue Past Issues Cover Story Heart Health The Heart Truth Campaign 2009 Past Issues / Winter 2009 Table ... one of the celebrities supporting this year's The Heart Truth campaign. Both R&B singer Ashanti (center) ...

  6. [Tobacco prevention. The "smoke-free" youth campaign].

    Science.gov (United States)

    Lang, P; Strunk, M

    2010-02-01

    The sharp increase of adolescent tobacco consumption between 1990 and 2001 and the national health target "reducing tobacco consumption" were two main reasons for the increased prevention measures of the Federal Center for Health Education in promoting non-smoking among young people. This article focuses on the offers and measures of the "smoke-free" youth campaign from the Federal Center for Health Education. To promote non-smoking in adolescence, the Federal Center for Health Education started the "smoke-free" youth campaign in 2002 and has continuously expanded it through the present. The campaign is based on a goal-oriented planning process and is predominantly directed towards adolescents younger than 18 years. To achieve national effects in the target group, concerted measures ranging from mass media (television/cinema spots, advertisement), internet, and face-to-face communication--with a focus on school--were implemented. Simultaneous with the start of the "smoke-free" youth campaign in 2001, there is evidence for continuous reduction of the smoking prevalence of adolescents. The rate of smoking adolescents between 12 and 17 years decreased from 28% in 2001 to 15% in 2008, thus, reaching an all-time low.

  7. Breastfeeding social marketing: lessons learned from USDA's "Loving Support" campaign.

    Science.gov (United States)

    Pérez-Escamilla, Rafael

    2012-10-01

    Social marketing involves the application of commercial marketing principles to advance the public good. Social marketing calls for much more than health communications campaigns. It involves four interrelated tasks: audience benefit, target behavior, essence (brand, relevance, positioning), and developing the "4Ps" (product, price, place, promotion) marketing mix. The ongoing U.S. Department of Agriculture "Loving Support Makes Breastfeeding Work" campaign was launched in 1997 based on social marketing principles to increase breastfeeding initiation rates and breastfeeding duration among Special Supplemental Nutrition Program for Women, Infants and Children (WIC) participants. Since then there have been improvements in breastfeeding duration in the country, and the majority of WIC women now initiate breastfeeding. Breastfeeding in public places is still not well accepted by society at large, and any and exclusive breastfeeding durations remain exceedingly low. Lessons learned from "Loving Support" and other campaigns indicate that it is important to design social marketing campaigns to target the influential societal forces (e.g., family and friends, healthcare providers, employers, formula industry, legislators) that affect women's decision and ability to breastfeed for the recommended amount of time. This will require formative research that applies the social-ecological model to different population segments, taking and identifying the right incentives to nudge more women to breastfeed for longer. Any new breastfeeding campaign needs to understand and take into account the information acquisition preferences of the target audiences. The vast majority of WIC women have mobile devices and are accessing social media. The Brazilian experience indicates that making breastfeeding the social norm can be done with a solid social marketing strategy. This is consistent with the recently released "Six Steps to Achieve Breastfeeding Goals for WIC Clinics," which identifies

  8. Breastfeeding social marketing: lessons learned from USDA's "Loving Support" campaign.

    Science.gov (United States)

    Pérez-Escamilla, Rafael

    2012-10-01

    Social marketing involves the application of commercial marketing principles to advance the public good. Social marketing calls for much more than health communications campaigns. It involves four interrelated tasks: audience benefit, target behavior, essence (brand, relevance, positioning), and developing the "4Ps" (product, price, place, promotion) marketing mix. The ongoing U.S. Department of Agriculture "Loving Support Makes Breastfeeding Work" campaign was launched in 1997 based on social marketing principles to increase breastfeeding initiation rates and breastfeeding duration among Special Supplemental Nutrition Program for Women, Infants and Children (WIC) participants. Since then there have been improvements in breastfeeding duration in the country, and the majority of WIC women now initiate breastfeeding. Breastfeeding in public places is still not well accepted by society at large, and any and exclusive breastfeeding durations remain exceedingly low. Lessons learned from "Loving Support" and other campaigns indicate that it is important to design social marketing campaigns to target the influential societal forces (e.g., family and friends, healthcare providers, employers, formula industry, legislators) that affect women's decision and ability to breastfeed for the recommended amount of time. This will require formative research that applies the social-ecological model to different population segments, taking and identifying the right incentives to nudge more women to breastfeed for longer. Any new breastfeeding campaign needs to understand and take into account the information acquisition preferences of the target audiences. The vast majority of WIC women have mobile devices and are accessing social media. The Brazilian experience indicates that making breastfeeding the social norm can be done with a solid social marketing strategy. This is consistent with the recently released "Six Steps to Achieve Breastfeeding Goals for WIC Clinics," which identifies

  9. Short, sharp shock public health campaign had limited impact on raising awareness of laryngeal cancer.

    Science.gov (United States)

    Sethi, Neeraj; Rafferty, Amy; Rawnsley, Trisha; Jose, Jemy

    2016-09-01

    Laryngeal cancer has poorer outcomes if diagnosed at a later stage. Improving awareness could encourage earlier presentation and improve outcomes. This study aimed to evaluate a public engagement campaign targeted at raising awareness of laryngeal cancer. An epidemiological study identified high-risk populations in the region. A target population as well as a matched control population was selected. A cancer awareness survey combined with focus groups guided the design of a 3-month multimedia campaign. The survey was repeated post-campaign to evaluate the campaign effectiveness. The study identified populations with the highest rates of laryngeal cancer and late stage disease at presentation. The surveys performed revealed a limited effect of the multimedia campaign in raising awareness of the signs and symptoms of laryngeal cancer. Recall of the campaign also faded rapidly. This is the first public awareness campaign aimed at laryngeal cancer carried out in the UK. The results suggest that short-term campaigns have a limited effect and a more prolonged approach should be considered. PMID:26573156

  10. Awareness of Message Source and Its Association with the Impacts of Sun Protection Campaigns in Australia

    Science.gov (United States)

    Smith, Ben J.; Bauman, Adrian E.; McKenzie, Jeanie; Thomas, Margaret

    2005-01-01

    Purpose: To examine whether awareness of the source of sun protection campaigns in New South Wales, Australia was associated with message recall and sun protection knowledge and behaviours. Design/methodology/approach: Telephone surveys of random samples (n = 800) of parents and other carers of children under 12 years of age were conducted before…

  11. Abortion Rights: Anatomy of a Negative Campaign.

    Science.gov (United States)

    Olasky, Marvin N.

    1987-01-01

    Analyzes a highly successful negative public relations campaign carried on by major pro-choice organizations from October 1985 through March 1987. Explores the effectiveness of this campaign (much of it carried on in the media), and questions the ethics of such a campaign. (NKA)

  12. Disadvantaged Parents’ Engagement with a National Secondhand Smoke in the Home Mass Media Campaign: A Qualitative Study

    Science.gov (United States)

    Rowa-Dewar, Neneh; Amos, Amanda

    2016-01-01

    Mass media campaigns can be effective in tobacco control but may widen health inequalities if they fail to engage disadvantaged smokers. This qualitative study explored how parents with young children living in disadvantaged circumstances engaged with a national campaign which aimed to raise awareness of the importance of smokefree homes. Individual semi-structured interviews were carried out with 17 parents before and after the Scottish 2014 “Right Outside” mass media campaign. A conceptual framework exploring meaningful exposure (recall and understanding), motivational responses (protecting children from secondhand smoke (SHS)) and opportunities to act (barriers) was used to thematically analyse the findings. Campaign recall and engagement, and motivation to protect children were high. Parents identified with the dramatized scenario and visual impact of SHS harm to children in the TV advertisement. Some reported changed smoking practices. However, supervising young children in limited accommodation when caring alone constrained opportunities to smoke outside. Instead, parents described actions other than smoking outside that they had taken or were planning to take to create smokefree homes. Mass media campaigns using emotive, real-life circumstances can be effective in engaging parents about SHS. However, the behavioural impact may be limited because of difficult home environments and circumstances. PMID:27618085

  13. Disadvantaged Parents’ Engagement with a National Secondhand Smoke in the Home Mass Media Campaign: A Qualitative Study

    Directory of Open Access Journals (Sweden)

    Neneh Rowa-Dewar

    2016-09-01

    Full Text Available Mass media campaigns can be effective in tobacco control but may widen health inequalities if they fail to engage disadvantaged smokers. This qualitative study explored how parents with young children living in disadvantaged circumstances engaged with a national campaign which aimed to raise awareness of the importance of smokefree homes. Individual semi-structured interviews were carried out with 17 parents before and after the Scottish 2014 “Right Outside” mass media campaign. A conceptual framework exploring meaningful exposure (recall and understanding, motivational responses (protecting children from secondhand smoke (SHS and opportunities to act (barriers was used to thematically analyse the findings. Campaign recall and engagement, and motivation to protect children were high. Parents identified with the dramatized scenario and visual impact of SHS harm to children in the TV advertisement. Some reported changed smoking practices. However, supervising young children in limited accommodation when caring alone constrained opportunities to smoke outside. Instead, parents described actions other than smoking outside that they had taken or were planning to take to create smokefree homes. Mass media campaigns using emotive, real-life circumstances can be effective in engaging parents about SHS. However, the behavioural impact may be limited because of difficult home environments and circumstances.

  14. CX Lyrae 2008 Observing Campaign

    CERN Document Server

    de Ponthiere, Pierre; Hambsch, Franz-Josef

    2012-01-01

    The Blazhko effect in CX Lyr has been reported for the first time by Le Borgne et al. (2007). The authors have pointed out that the Blazhko period was not evaluated accurately due to dataset scarcity. The possible period values announced were 128 or 227 days. A newly conducted four-month observing campaign in 2008 (fifty-nine observation nights) has provided fourteen times of maximum. From a period analysis of measured times of maximum, a Blazhko period of 62 +/- 2 days can be suggested. However, the present dataset is still not densely sampled enough to exclude that the measured period is still a modulation of the real Blazhko period. Indeed the shape of the (O-C) curve does not repeat itself exactly during the campaign duration.

  15. Campaign Targets Analysis ofAirborne Self-defense Electronic Countermeasure Equipment%机载自卫电子对抗装备作战目标分析

    Institute of Scientific and Technical Information of China (English)

    张璟珲; 黄新松; 吴志建

    2012-01-01

    战斗机在现代空战中扮演着重要的角色,在复杂的空战电磁环境中,充分发挥机载自卫电子对抗装备的效能是提高战斗机生存能力的重要保证。对当代主流战斗机配备的机载自卫电子对抗装备进行了介绍,结合战斗机遂行的作战任务以及复杂的空战电磁环境的特点,分析战斗机所面临的电子威胁,确定了机载自卫电子对抗装备的作战任务和作战目标。%Fighters play an important role in modern air combat. In complex electromagnetism envi- ronment of air combat, exerting fully the efficiency of airborne self-defense electronic countermeas- ure equipment is an important guarantee to raise the viability of fighters. This paper introduces the airborne self-defense electronic countermeasure equipment equiped in contemporary mainstream fighters,analyzes the electronic threats faced by fighters combining with the compaign missions that fighters carry out and the characteristics of complex air combat electromagnetic environment, determines the compain missions and targets of airborne self-defense electronic countermeasure e- quipment.

  16. An AIDS campaign in Brazil.

    Science.gov (United States)

    Janoff, D

    1987-01-01

    The Acquired Immune Deficiency Syndrome (AIDS) distribution program in Brazil, spearheaded by the National Division of Sanitary Surveillance in Ports, Airports, and Borders, was part of the government's massive education campaign to prevent the transmission of HIV-AIDS in Brazil. Beginning in February 1987, the climate was sufficiently favorable to operate a coordinated information campaign during the Carnival celebration, and tourists arriving in the cities of Brazil for the annual Carnival celebration were handed an educational brochure in Portugese, Spanish, English, and French. Yet, beyond reaching the tourist populations, it is particularly important to reach large portions of the Brazilian population. Planners of the national AIDS campaign intend to use television, radio, and all major newspapers in their effort to cover the country. Initial television coverage is comprised of short informational messages directed at high-risk groups. There also are plans to use radio and the print media in order to reach a wider audience. It is estimated that US $6 million will be needed to adequately meet the costs of AIDS prevention and medical care, but due to extreme budget constraints, only $45,000 has been earmarked for ongoing AIDS activities at this time. PMID:12281284

  17. Do social marketing campaigns in health work? A critical analysis of four UK campaigns

    OpenAIRE

    Coope, David

    2007-01-01

    This management project looks at four recent social marketing campaigns in the field of health in the UK to determine whether such campaigns work. The project critically analyses the marketing campaigns used, and aims to determine the range of factors that create a successful social marketing campaign in health. There is analysis of four case studies undertaken after secondary research into social marketing campaigns run by a range of different organisations. The case studies are the ...

  18. Rapid screening and identification of target constituents using full scan-parent ions list-dynamic exclusion acquisition coupled to diagnostic product ions analysis on a hybrid LTQ-Orbitrap mass spectrometer.

    Science.gov (United States)

    Zhang, Jia-Yu; Wang, Zi-Jian; Zhang, Qian; Wang, Fang; Ma, Qun; Lin, Zhao-Zhou; Lu, Jian-Qiu; Qiao, Yan-Jiang

    2014-06-01

    A highly sensitive and effective strategy for rapid screening and identification of target constituents has been developed using full scan-parent ions list-dynamic exclusion (FS-PIL-DE) acquisition coupled to diagnostic product ions (DPIs) analysis on a hybrid LTQ-Orbitrap mass spectrometer. The FS-PIL-DE was adopted as a survey scan to trigger the MS/MS acquisition of all the predictable constituents contained in traditional Chinese medicines. Additionally, DPIs analysis can provide a criterion to judge the target constituents detected into certain chemical families. Results from analyzing polymethoxylated flavonoids (PMFs) in the leaves of Citrus reticulata Blanco demonstrated that FS-PIL-DE was capable of targeting a greater number of constituents than FS, FS-PIL and FS-DE, thereby increasing the coverage of constituent screening. As a result, 135 PMFs including 81 polymethoxyflavones, 54 polymethoxyflavanones or polymethoxychalcones were identified preliminarily. And this was the first time to systematically report the presence of PMFs in the leaves of Citrus reticulata Blanco, especially for polymethoxylated flavanones and chalcones, most of which were new compounds. The results indicated that the developed FS-PIL-DE coupled to DPIs analysis methodology could be employed as a rapid, effective technique to screen and identify target constituents from TCMs extracts and other organic matter mixtures whose compounds contained can also be classified into families based on the common carbon skeletons. PMID:24767453

  19. Engaging Urban Parents of Early Adolescents in Parenting Interventions: Home Visits vs. Group Sessions

    OpenAIRE

    Finigan-Carr, Nadine M.; Copeland-Linder, Nikeea; Haynie, Denise L.; Tina L. Cheng

    2014-01-01

    Interventions targeting parents of young children have shown effectiveness, but research is lacking about best practices for engaging parents of early adolescents. Low levels of enrollment and attendance in parenting interventions present major problems for researchers and clinicians. Effective and efficient ways to engage and collaborate with parents to strengthen parenting practices and to promote healthy development of early adolescents are needed. This exploratory mixed methods study exam...

  20. Parental Bonding

    Directory of Open Access Journals (Sweden)

    T. Paul de Cock

    2014-08-01

    Full Text Available Estimating the early parent–child bonding relationship can be valuable in research and practice. Retrospective dimensional measures of parental bonding provide a means for assessing the experience of the early parent–child relationship. However, combinations of dimensional scores may provide information that is not readily captured with a dimensional approach. This study was designed to assess the presence of homogeneous groups in the population with similar profiles on parental bonding dimensions. Using a short version of the Parental Bonding Instrument (PBI, three parental bonding dimensions (care, authoritarianism, and overprotection were used to assess the presence of unobserved groups in the population using latent profile analysis. The class solutions were regressed on 23 covariates (demographics, parental psychopathology, loss events, and childhood contextual factors to assess the validity of the class solution. The results indicated four distinct profiles of parental bonding for fathers as well as mothers. Parental bonding profiles were significantly associated with a broad range of covariates. This person-centered approach to parental bonding has broad utility in future research which takes into account the effect of parent–child bonding, especially with regard to “affectionless control” style parenting.

  1. Using species distribution models to optimize vector control in the framework of the tsetse eradication campaign in Senegal

    OpenAIRE

    Dicko, Ahmadou H.; Lancelot, Renaud; Seck, Momar T.; Guerrini, Laure; Sall, Baba; Lo, Mbargou; Vreysen, Marc J. B.; Lefrançois, Thierry; Fonta, William M.; Peck, Steven L.; Bouyer, Jérémy

    2014-01-01

    Tsetse flies are vectors of human and animal trypanosomoses in sub-Saharan Africa and are the target of the Pan African Tsetse and Trypanosomiasis Eradication Campaign (PATTEC). Glossina palpalis gambiensis (Diptera: Glossinidae) is a riverine species that is still present as an isolated metapopulation in the Niayes area of Senegal. It is targeted by a national eradication campaign combining a population reduction phase based on insecticide-treated targets (ITTs) and cattle and an eradication...

  2. THE ROLE AND IMPLICATIONS OF THE EVENT BASED COMMUNICATION IN THE ELECTORAL CAMPAIGN

    Directory of Open Access Journals (Sweden)

    Tatu Cristian Ionut

    2011-12-01

    Full Text Available The electoral campaigns are considered to be among the most delicate challenges for a marketer due to the limited time available, the sensible margin for error, the high impact of each statement and the condensation of a quite large amount of resources in a 30 day period. While the ultimate goal for the campaign staff is to bring the global electoral package closer to the electorate and earn their votes most, of the time various competitors use disappointingly similar tactics that create confusion among the electorate. The campaign related events turned out to be one of the tactics that allows for a pin-point targeting of the electorate and a better control on the receivers of the message. This paper focuses on the types of events used that can be used in an electoral campaign reinforced with their particularities and effects registered in previous campaigns.

  3. Smart Pacing for Effective Online Ad Campaign Optimization

    OpenAIRE

    Xu, Jian; Lee, Kuang-chih; Li, Wentong; Qi, Hang; Lu, Quan

    2015-01-01

    In targeted online advertising, advertisers look for maximizing campaign performance under delivery constraint within budget schedule. Most of the advertisers typically prefer to impose the delivery constraint to spend budget smoothly over the time in order to reach a wider range of audiences and have a sustainable impact. Since lots of impressions are traded through public auctions for online advertising today, the liquidity makes price elasticity and bid landscape between demand and supply ...

  4. Astrometric Calibration of the Gemini NICI Planet-Finding Campaign

    Science.gov (United States)

    Hayward, Thomas L.; Biller, Beth A.; Liu, Michael C.; Nielsen, Eric L.; Wahhaj, Zahed; Chun, Mark; Ftaclas, Christ; Hartung, Markus; Toomey, Douglas W.

    2014-12-01

    We describe the astrometric calibration of the Gemini NICI Planet-Finding Campaign. The Campaign requires a relative astrometric accuracy of ≈20 mas across multiyear timescales in order to distinguish true companions from background stars by verifying common proper motion and parallax with their parent stars. The calibration consists of a correction for instrumental optical image distortion, plus on-sky imaging of astrometric fields to determine the pixel scale and image orientation. We achieve an accuracy of lsim7 mas between the center and edge of the 18'' NICI field, meeting the 20 mas requirement. Most of the Campaign data in the Gemini Science Archive are accurate to this level but we identify a number of anomalies and present methods to correct the errors. Based on observations obtained at the Gemini Observatory, which is operated by the Association of Universities for Research in Astronomy, Inc. under a cooperative agreement with the NSF on behalf of the Gemini partnership: the National Science Foundation (United States), the National Research Council (Canada), CONICYT (Chile), the Australian Research Council (Australia), Ministério da Ciência, Tecnologia e Inovação (Brazil), and Ministerio de Ciencia, Tecnología e Innovación Productiva (Argentina).

  5. Valuing Parents

    Science.gov (United States)

    Gerdes, Eugenia Proctor

    2004-01-01

    Recently, a young faculty member commented that e-mail and inexpensive long distance rates were hampering her first-year students' development by making it too easy for them to stay in touch with their parents. Similarly, Judith Shapiro, president of Barnard College, argued in her August 22, 2002, New York Times op-ed piece, "Keeping Parents Off…

  6. Sludge Stabilization Campaign blend plan

    Energy Technology Data Exchange (ETDEWEB)

    De Vries, M.L.

    1994-10-04

    This sludge stabilization blend plan documents the material to be processed and the order of processing for the FY95 Sludge Stabilization Campaign. The primary mission of this process is to reduce the inventory of unstable plutonium bearing sludge. The source of the sludge is residual and glovebox floor sweepings from the production of material at the Plutonium Finishing Plant (PFP). The reactive sludge is currently being stored in various gloveboxes at PFP. There are two types of the plutonium bearing material that will be thermally stabilized in the muffle furnace: Plutonium Reclamation Facility (PRF) sludge and Remote Mechanical C (RMC) Line material.

  7. Parental Responsibility

    Directory of Open Access Journals (Sweden)

    Bain, Katrin

    2009-07-01

    Full Text Available Parental responsibility can be broadly defined as a legal term that specifies rights and responsibilities of parents towards their children. It is usually given initially to the birth mother and the married father, though unmarried fathers can obtain it either with the agreement of the mother or through a court order. In accordance with the provisions in law the court can also transfer parental responsibility to other persons (e.g. adoptive parents or in cases of child abuse or neglect to the state, represented by local authority social services. While the concept of parental responsibility can be found in most countries, the exact terminology varies from one country to another, as well as over time.

  8. Parental Smoking and Education as Determinants of Overweight in Israeli Children

    Directory of Open Access Journals (Sweden)

    Michael Huerta, MD, MPH

    2006-03-01

    Full Text Available Introduction Obesity is a well-recognized risk factor for many chronic diseases. Pediatric overweight is an especially severe problem because its childhood onset increases the overall length of exposure to the detrimental effects of overweight, accelerates the onset of chronic disease, and affects children’s physical, psychological, and social development. Several parental traits have been shown to be associated with an increased risk for childhood overweight. In our study, we quantified the mutual effects of parental education and smoking on the risk of filial overweight in a large population-based sample of Israeli schoolchildren, adjusting for the effects of age, sex, and immigration status. Methods Data were collected in 1997 and 2000 from 8623 Israeli schoolchildren aged 8 to 13 years in two cross-sectional samples. Overweight was defined as body mass index (BMI of greater than the 85th percentile for age and sex, and severe overweight was defined as BMI greater than the 95th percentile for age and sex. Results Mean BMI was positively associated with number of parental smokers for a child. Parental smoking was an independent risk factor for both overweight and severe overweight, with a dose–response relationship between the number of parental smokers and the risk of filial overweight. Children whose parents did not attend college were at increased risk for overweight (odds ratio [OR], 1.21; 95% confidence interval [CI], 1.03–1.42 and severe overweight (OR, 1.49; 95% CI, 1.09–2.05 compared with children whose parents both attended college. Children with one college-educated parent were at increased risk for severe overweight (OR, 1.31; 95% CI, 1.004–1.71 compared with children whose parents both attended college. Conclusion Parental education and smoking are independent risk factors for filial overweight. Children of less-educated, smoking parents should be targeted for overweight prevention and intervention efforts. These findings

  9. ZFP57 maintains the parent-of-origin-specific expression of the imprinted genes and differentially affects non-imprinted targets in mouse embryonic stem cells

    DEFF Research Database (Denmark)

    Riso, Vincenzo; Cammisa, Marco; Kukreja, Harpreet;

    2016-01-01

    ZFP57 is necessary for maintaining repressive epigenetic modifications at Imprinting control regions (ICRs). In mouse embryonic stem cells (ESCs), ZFP57 binds ICRs (ICRBS) and many other loci (non-ICRBS). To address the role of ZFP57 on all its target sites, we performed high-throughput and multi...

  10. EMAIL MARKETING CAMPAIGNS: THE EASIEST PATH FROM ORGANIZATIONS TO CONSUMERS – AN EXPLORATORY ASSESSMENT

    Directory of Open Access Journals (Sweden)

    Pantea Carmen

    2010-07-01

    Full Text Available The email is a valuable marketing tool for conveying short, simple messages that call for action on behalf of the recipient. Usually companies develop email marketing campaigns for attracting new customers, persuading the existing customers to buy again, encourage customer loyalty, announce or remind about special offers or events. For an email marketing campaign to be efficient, it is wanted a greater number of responses from those in the target. The paper assesses in an exploratory manner the frequency in using the email accounts, the level of exposure to email marketing campaigns as well as the type of information wanted to be received by the Romanian users.

  11. Women and men entering the 2014 presidential arena. Running a campaign on social media

    OpenAIRE

    Oana Băluță

    2015-01-01

    Women and men entering the 2014 presidential arena. Running a campaign on social media explores how the usage of social media in the electoral campaign supports or resists representation of conventional stereotypes of femininity/masculinity and politics (such as the public man/private woman) whether women and men candidates have addressed substantive representation of women and tried to mobilize the support of women voters through specific targeted messages. Even if at the beginning of the re...

  12. International viral marketing campaign planning and evaluation

    OpenAIRE

    Sormunen, Vilja

    2009-01-01

    Objective of the Study The objective of this study was to explore international viral marketing campaign (IVMC) planning and evaluation in order to help marketers develop better campaigns. The motivation for the study came primarily from a research gap in existing literature. This thesis set out to answer three research questions that deal with campaign planning, localization and evaluation. Research Method This thesis represents a qualitative single-case study. Semi-structured th...

  13. Campaign rhetoric: A model of reputation

    OpenAIRE

    Aragon??s, Enriqueta; Postlewaite, Andrew

    2000-01-01

    We analyze conditions under which a candidate's campaign rhetoric may affect the beliefs of the voters over what policy the candidate will implement in case he wins the election. We develop a model of repeated elections with complete information in which candidates are purely ideological. Voter's strategies involve a credible threat to punish candidates that renege of their campaign promises, and in equilibrium all campaign promises are believed by voters, and honore...

  14. An Economic Analysis of Campaign Finance

    OpenAIRE

    Andrea Prat

    2000-01-01

    Electoral campaign finance is an important, and much debated, phenomenon in democracies throughout the world. This article discusses a possible economic model of campaign finance, which could be used for policy evaluation. At the core of the model lies an asymmetry of information between lobbies and voters. Lobbies know more than voters about the quality of candidates. Campaign contributions constitute an indirect way to reveal lobbies’ information to voters. However, this informational ben...

  15. Parent Management

    DEFF Research Database (Denmark)

    Knudsen, Hanne

    2007-01-01

    to the teachers' description, and the teachers' authority is very easily threatened by parents who suppose that their experiences are relevant. The training situation in itself confirms that the parents are the opponents, and that the teachers should take care.The training course had been developed by the school......'s Coordination and Development group, which consists of the headmaster, coordinators and union representative. As a basis for the discussion, the Coordination and Development Group had defined five types of difficult parents and had written them on a flip chart. The headmaster referred to them as "types that we...

  16. Evaluation of a Social Marketing Campaign Targeting Preschool Children

    Science.gov (United States)

    Johnson, Susan L.; Bellows, Laura; Beckstrom, Leslie; Anderson, Jennifer

    2007-01-01

    Objectives: To determine the effectiveness of a pilot social marketing program to increase preschoolers' willingness to try new foods. Methods: Four Head Start centers participated (2 experimental, 2 control) in a study using a quasi-experimental design. Experimental sites received a 12-week intervention developed using social marketing…

  17. Population-based evaluation of the 'LiveLighter' healthy weight and lifestyle mass media campaign.

    Science.gov (United States)

    Morley, B; Niven, P; Dixon, H; Swanson, M; Szybiak, M; Shilton, T; Pratt, I S; Slevin, T; Hill, D; Wakefield, M

    2016-04-01

    The Western Australian (WA) 'LiveLighter' (LL) mass media campaign ran during June-August and September-October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual ('why' change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier ('how' to change message). Cross-sectional surveys among population samples aged 25-49 were undertaken pre-campaign (N= 2012) and following the two media waves (N= 2005 and N= 2009) in the intervention (WA) and comparison state (Victoria) to estimate the population impact of LL. Campaign awareness was 54% after the first media wave and overweight adults were more likely to recall LL and perceive it as personally relevant. Recall was also higher among parents, but equal between socio-economic groups. The 'why' message about health-harms of overweight rated higher than 'how' messages about lifestyle change, on perceived message effectiveness which is predictive of health-related intention and behaviour change. State-by-time interactions showed population-level increases in self-referent thoughts about the health-harms of overweight (P < 0.05) and physical activity intentions (P < 0.05). Endorsement of stereotypes of overweight individuals did not increase after LL aired. LL was associated with some population-level improvements in proximal and intermediate markers of campaign impact. However, sustained campaign activity will be needed to impact behaviour. PMID:26956039

  18. The CHUVA Lightning Mapping Campaign

    Science.gov (United States)

    Goodman, Steven J.; Blakeslee, Richard J.; Bailey, Jeffrey C.; Carey, Lawrence D.; Hoeller, Hartmut; Albrecht, Rachel I.; Morales, Carlos; Pinto, Osmar; Saba, Marcelo M.; Naccarato, Kleber; Hembury, Nikki; Nag, Amitabh; Heckman, Stan; Holzworth, Robert H.; Rudlosky, Scott D.; Betz, Hans-Dieter; Said, Ryan; Rauenzahn, Kim

    2011-01-01

    The primary science objective for the CHUVA lightning mapping campaign is to combine measurements of total lightning activity, lightning channel mapping, and detailed information on the locations of cloud charge regions of thunderstorms with the planned observations of the CHUVA (Cloud processes of tHe main precipitation systems in Brazil: A contribUtion to cloud resolVing modeling and to the GPM (GlobAl Precipitation Measurement) field campaign. The lightning campaign takes place during the CHUVA intensive observation period October-December 2011 in the vicinity of S o Luiz do Paraitinga with Brazilian, US, and European government, university and industry participants. Total lightning measurements that can be provided by ground-based regional 2-D and 3-D total lightning mapping networks coincident with overpasses of the Tropical Rainfall Measuring Mission Lightning Imaging Sensor (LIS) and the SEVIRI (Spinning Enhanced Visible and Infrared Imager) on the Meteosat Second Generation satellite in geostationary earth orbit will be used to generate proxy data sets for the next generation US and European geostationary satellites. Proxy data, which play an important role in the pre-launch mission development and in user readiness preparation, are used to develop and validate algorithms so that they will be ready for operational use quickly following the planned launch of the GOES-R Geostationary Lightning Mapper (GLM) in 2015 and the Meteosat Third Generation Lightning Imager (LI) in 2017. To date there is no well-characterized total lightning data set coincident with the imagers. Therefore, to take the greatest advantage of this opportunity to collect detailed and comprehensive total lightning data sets, test and validate multi-sensor nowcasting applications for the monitoring, tracking, warning, and prediction of severe and high impact weather, and to advance our knowledge of thunderstorm physics, extensive measurements from lightning mapping networks will be collected

  19. Effective Parenting

    Science.gov (United States)

    ... come, like your child's school play and his soccer games. Your Current Parenting Experiences Spend some time ... and be unable to handle the tasks of running a family as effectively. Take a moment to ...

  20. Advanced Fuels Campaign Execution Plan

    Energy Technology Data Exchange (ETDEWEB)

    Kemal Pasamehmetoglu

    2011-09-01

    The purpose of the Advanced Fuels Campaign (AFC) Execution Plan is to communicate the structure and management of research, development, and demonstration (RD&D) activities within the Fuel Cycle Research and Development (FCRD) program. Included in this document is an overview of the FCRD program, a description of the difference between revolutionary and evolutionary approaches to nuclear fuel development, the meaning of science-based development of nuclear fuels, and the 'Grand Challenge' for the AFC that would, if achieved, provide a transformational technology to the nuclear industry in the form of a high performance, high reliability nuclear fuel system. The activities that will be conducted by the AFC to achieve success towards this grand challenge are described and the goals and milestones over the next 20 to 40 year period of research and development are established.

  1. Advanced Fuels Campaign Execution Plan

    Energy Technology Data Exchange (ETDEWEB)

    Kemal Pasamehmetoglu

    2010-10-01

    The purpose of the Advanced Fuels Campaign (AFC) Execution Plan is to communicate the structure and management of research, development, and demonstration (RD&D) activities within the Fuel Cycle Research and Development (FCRD) program. Included in this document is an overview of the FCRD program, a description of the difference between revolutionary and evolutionary approaches to nuclear fuel development, the meaning of science-based development of nuclear fuels, and the “Grand Challenge” for the AFC that would, if achieved, provide a transformational technology to the nuclear industry in the form of a high performance, high reliability nuclear fuel system. The activities that will be conducted by the AFC to achieve success towards this grand challenge are described and the goals and milestones over the next 20 to 40 year period of research and development are established.

  2. Capsule Performance Optimization in the National Ignition Campaign

    Energy Technology Data Exchange (ETDEWEB)

    Landen, O L; MacGowan, B J; Haan, S W; Edwards, J

    2009-10-13

    A capsule performance optimization campaign will be conducted at the National Ignition Facility to substantially increase the probability of ignition. The campaign will experimentally correct for residual uncertainties in the implosion and hohlraum physics used in our radiation-hydrodynamic computational models before proceeding to cryogenic-layered implosions and ignition attempts. The required tuning techniques using a variety of ignition capsule surrogates have been demonstrated at the Omega facility under scaled hohlraum and capsule conditions relevant to the ignition design and shown to meet the required sensitivity and accuracy. In addition, a roll-up of all expected random and systematic uncertainties in setting the key ignition laser and target parameters due to residual measurement, calibration, cross-coupling, surrogacy, and scale-up errors has been derived that meets the required budget.

  3. Critical Metadata for Spectroscopy Field Campaigns

    Directory of Open Access Journals (Sweden)

    Barbara A. Rasaiah

    2014-04-01

    Full Text Available A field spectroscopy metadata standard is defined as those data elements that explicitly document the spectroscopy dataset and field protocols, sampling strategies, instrument properties and environmental and logistical variables. Standards for field spectroscopy metadata affect the quality, completeness, reliability, and usability of datasets created in situ. Currently there is no standardized methodology for documentation of in situ spectroscopy data or metadata. This paper presents results of an international experiment comprising a web-based survey and expert panel evaluation that investigated critical metadata in field spectroscopy. The survey participants were a diverse group of scientists experienced in gathering spectroscopy data across a wide range of disciplines. Overall, respondents were in agreement about a core metadataset for generic campaign metadata, allowing for a prioritization of critical metadata elements to be proposed including those relating to viewing geometry, location, general target and sampling properties, illumination, instrument properties, reference standards, calibration, hyperspectral signal properties, atmospheric conditions, and general project details. Consensus was greatest among individual expert groups in specific application domains. The results allow the identification of a core set of metadata fields that enforce long term data storage and serve as a foundation for a metadata standard. This paper is part one in a series about the core elements of a robust and flexible field spectroscopy metadata standard.

  4. Advanced Fuels Campaign FY 2010 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Lori Braase

    2010-12-01

    The Fuel Cycle Research and Development (FCRD) Advanced Fuels Campaign (AFC) Accomplishment Report documents the high-level research and development results achieved in fiscal year 2010. The AFC program has been given responsibility to develop advanced fuel technologies for the Department of Energy (DOE) using a science-based approach focusing on developing a microstructural understanding of nuclear fuels and materials. The science-based approach combines theory, experiments, and multi-scale modeling and simulation aimed at a fundamental understanding of the fuel fabrication processes and fuel and clad performance under irradiation. The scope of the AFC includes evaluation and development of multiple fuel forms to support the three fuel cycle options described in the Sustainable Fuel Cycle Implementation Plan4: Once-Through Cycle, Modified-Open Cycle, and Continuous Recycle. The word “fuel” is used generically to include fuels, targets, and their associated cladding materials. This document includes a brief overview of the management and integration activities; but is primarily focused on the technical accomplishments for FY-10. Each technical section provides a high level overview of the activity, results, technical points of contact, and applicable references.

  5. 2013 Bike safety campaign: outcome and feedback

    CERN Document Server

    HSE Unit

    2013-01-01

    From 3 to 17 June, the HSE Unit, in collaboration with the Reception and Access Control Service, led a campaign targeting CERN cyclists.   Photo: Laëtitia Wohlgemuth. In exchange for vouchers distributed by the security guards, 195 persons received a helmet and a reflective vest as well as documents on safety issues (ex: how to adjust one’s safety helmet properly; how to avoid blind spots; what is the required equipment for bikes and bike users, etc.). These persons also took part in a survey that contained questions on their cycling habits and level of knowledge on bike safety issues. It appeared that, for instance, 43% of the participants were aware that wearing a reflective vest is mandatory whenever visibility is poor (in France). 95% gave particular attention to the need to protect their heads (by assuming that wearing a helmet is either “mandatory” or “highly recommended”). The HSE Unit provided the participants with further i...

  6. Energy efficiency public service advertising campaign

    Energy Technology Data Exchange (ETDEWEB)

    Gibson-Grant, Amanda [Advertising Council, New York, NY (United States)

    2015-06-12

    The Advertising Council (“the Ad Council”) and The United States Department of Energy (DOE) created and launched a national public service advertising campaign designed to promote energy efficiency. The objective of the Energy Efficiency campaign was to redefine how consumers approach energy efficiency by showing that saving energy can save homeowners money.

  7. The Devon NUT Campaign against Trust Schools

    Science.gov (United States)

    Clinch, Dave

    2008-01-01

    When the Devon County Council announced that six secondary schools in the South Devon area were to become "Pathfinder Schools" for trust status, the Devon National Union of Teachers set about organising a campaign to defend the county's comprehensive schools. This campaign has proved successful in the case of Tavistock College, causing other…

  8. AAU-DLR 2010 Indoor Measurement Campaign

    DEFF Research Database (Denmark)

    Steinböck, Gerhard; Pedersen, Troels; Wang, Wei

    2011-01-01

    A measurement campaign, not part of the WHERE2 project, with the focus on indoor multilink and reverberant in-room channels was conducted by DLR and AAU. The measurement data is used from both parties within the WHERE2 project and can be shared upon request. The measurement campaign has two main ...

  9. High Precision Photometry for K2 Campaign 1

    CERN Document Server

    Huang, Chelsea X; Hartman, J D; Bakos, G Á; Bhatti, W; Domsa, I; de Val-Borro, M

    2015-01-01

    The two reaction wheel K2 mission promises and has delivered new discoveries in the stellar and exoplanet fields. However, due to the loss of accurate pointing, it also brings new challenges for the data reduction processes. In this paper, we describe a new reduction pipeline for extracting high precision photometry from the K2 dataset, and present public light curves for the K2 Campaign 1 target pixel dataset. Key to our reduction is the derivation of global astrometric solutions from the target stamps, from which accurate centroids are passed on for high precision photometry extraction. We extract target light curves for sources from a combined UCAC4 and EPIC catalogue -- this includes not only primary targets of the K2 campaign 1, but also any other stars that happen to fall on the pixel stamps. We provide the raw light curves, and the products of various detrending processes aimed at removing different types of systematics. Our astrometric solutions achieve a median residual of ~ 0.13". For bright stars, ...

  10. Conceptual Design - Polar Drive Ignition Campaign

    International Nuclear Information System (INIS)

    The Laboratory for Laser Energetics (LLE) at the University of Rochester is proposing a collaborative effort with Lawrence Livermore National Laboratory (LLNL), Los Alamos National Laboratories (LANL), the Naval Research Laboratory (NRL), and General Atomics (GA) with the goal of developing a cryogenic polar drive (PD) ignition platform on the National Ignition Facility (NIF). The scope of this proposed project requires close discourse among theorists, experimentalists, and laser and system engineers. This document describes how this proposed project can be broken into a series of parallel independent activities that, if implemented, could deliver this goal in the 2017 timeframe. This Conceptual Design document is arranged into two sections: mission need and design requirements. Design requirements are divided into four subsystems: (1) A point design that details the necessary target specifications and laser pulse requirements; (2) The beam smoothing subsystem that describes the MultiFM 1D smoothing by spectral dispersion (SSD); (3) New optical elements that include continuous phase plates (CPP's) and distributed polarization rotators (DPR's); and (4) The cryogenic target handling and insertion subsystem, which includes the design, fabrication, testing, and deployment of a dedicated PD ignition target insertion cryostat (PD-ITIC). This document includes appendices covering: the primary criteria and functional requirements, the system design requirements, the work breakdown structure, the target point design, the experimental implementation plan, the theoretical unknowns and technical implementation risks, the estimated cost and schedule, the development plan for the DPR's, the development plan for MultiFM 1D SSD, and a list of acronym definitions. While work on the facility modifications required for PD ignition has been in progress for some time, some of the technical details required to define the specific modifications for a Conceptual Design Review (CDR) remain

  11. Conceptual Design - Polar Drive Ignition Campaign

    Energy Technology Data Exchange (ETDEWEB)

    Hansen, R

    2012-04-05

    The Laboratory for Laser Energetics (LLE) at the University of Rochester is proposing a collaborative effort with Lawrence Livermore National Laboratory (LLNL), Los Alamos National Laboratories (LANL), the Naval Research Laboratory (NRL), and General Atomics (GA) with the goal of developing a cryogenic polar drive (PD) ignition platform on the National Ignition Facility (NIF). The scope of this proposed project requires close discourse among theorists, experimentalists, and laser and system engineers. This document describes how this proposed project can be broken into a series of parallel independent activities that, if implemented, could deliver this goal in the 2017 timeframe. This Conceptual Design document is arranged into two sections: mission need and design requirements. Design requirements are divided into four subsystems: (1) A point design that details the necessary target specifications and laser pulse requirements; (2) The beam smoothing subsystem that describes the MultiFM 1D smoothing by spectral dispersion (SSD); (3) New optical elements that include continuous phase plates (CPP's) and distributed polarization rotators (DPR's); and (4) The cryogenic target handling and insertion subsystem, which includes the design, fabrication, testing, and deployment of a dedicated PD ignition target insertion cryostat (PD-ITIC). This document includes appendices covering: the primary criteria and functional requirements, the system design requirements, the work breakdown structure, the target point design, the experimental implementation plan, the theoretical unknowns and technical implementation risks, the estimated cost and schedule, the development plan for the DPR's, the development plan for MultiFM 1D SSD, and a list of acronym definitions. While work on the facility modifications required for PD ignition has been in progress for some time, some of the technical details required to define the specific modifications for a Conceptual Design

  12. Substance-Abusing Parents in the Criminal Justice System: Does Substance Abuse Treatment Improve Their Children's Outcomes?

    Science.gov (United States)

    Phillips, Susan D.; Gleeson, James P.; Waites-Garrett, Melissa

    2009-01-01

    The expansion of the criminal justice system over the last several decades helped to focus attention on children of incarcerated parents, many of whom have parents with substance abuse problems. Since the 1990's, a national grassroots campaign has been underway to make substance abuse treatment an alternative to incarceration for parents who…

  13. VERB - a social marketing campaign to increase physical activity among youth.

    Science.gov (United States)

    Wong, Faye; Huhman, Marian; Heitzler, Carrie; Asbury, Lori; Bretthauer-Mueller, Rosemary; McCarthy, Susan; Londe, Paula

    2004-07-01

    The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. Parents, especially mothers aged 29 to 46, and other sources of influence on tweens (e.g., teachers, youth program leaders) are the secondary audiences of the VERB initiative. VERB applies sophisticated commercial marketing techniques to address the public health problem of sedentary lifestyles of American children, using the social marketing principles of product, price, place, and promotion. In this paper, we describe how these four principles were applied to formulate the strategies and tactics of the VERB campaign, and we provide examples of the multimedia materials (e.g., posters, print advertising, television, radio spots) that were created. PMID:15670431

  14. VERB™ — A Social Marketing Campaign to Increase Physical Activity Among Youth

    Directory of Open Access Journals (Sweden)

    Faye Wong

    2004-07-01

    Full Text Available The VERB campaign is a multiethnic media campaign with a goal to increase and maintain physical activity among tweens, or children aged nine to 13 years. Parents, especially mothers aged 29 to 46, and other sources of influence on tweens (e.g., teachers, youth program leaders are the secondary audiences of the VERB initiative. VERB applies sophisticated commercial marketing techniques to address the public health problem of sedentary lifestyles of American children, using the social marketing principles of product, price, place, and promotion. In this paper, we describe how these four principles were applied to formulate the strategies and tactics of the VERB campaign, and we provide examples of the multimedia materials (e.g., posters, print advertising, television, radio spots that were created.

  15. ADVANCED FUELS CAMPAIGN 2013 ACCOMPLISHMENTS

    Energy Technology Data Exchange (ETDEWEB)

    Not Listed

    2013-10-01

    The mission of the Advanced Fuels Campaign (AFC) is to perform Research, Development, and Demonstration (RD&D) activities for advanced fuel forms (including cladding) to enhance the performance and safety of the nation’s current and future reactors; enhance proliferation resistance of nuclear fuel; effectively utilize nuclear energy resources; and address the longer-term waste management challenges. This includes development of a state-of-the art Research and Development (R&D) infrastructure to support the use of “goal-oriented science-based approach.” In support of the Fuel Cycle Research and Development (FCRD) program, AFC is responsible for developing advanced fuels technologies to support the various fuel cycle options defined in the Department of Energy (DOE) Nuclear Energy Research and Development Roadmap, Report to Congress, April 2010. Accomplishments made during fiscal year (FY) 2013 are highlighted in this report, which focuses on completed work and results. The process details leading up to the results are not included; however, the technical contact is provided for each section.

  16. Network strategies in election campaigns

    Science.gov (United States)

    Javarone, Marco Alberto

    2014-08-01

    This study considers a simple variation of the voter model with two competing parties. In particular, we represent the case of political elections, where people can choose to support one of the two candidates or to remain neutral. People operate within a social network and their opinions depend on those of the people with whom they interact. Therefore, they may change their opinions over time, which may mean supporting one particular candidate or none. Candidates attempt to gain people’s support by interacting with them, whether they are in the same social circle (i.e. neighbors) or not. In particular, candidates follow a strategy of interacting for a time with people they do not know (that is, people who are not their neighbors). Our analysis of the proposed model sought to establish which network strategies are the most effective for candidates to gain popular support. We found that the most suitable strategy depends on the topology of the social network. Finally, we investigated the role of charisma in these dynamics. Charisma is relevant in several social contexts, since charismatic people usually exercise a strong influence over others. Our results showed that candidates’ charisma is an important contributory factor to a successful network strategy in election campaigns.

  17. The replanting campaign has begun

    CERN Multimedia

    GS-SEM Group - General Infrastructure and Services Department

    2010-01-01

    The poplars on the border of CERN's Prévessin site were felled, according to plan, on Friday, 26 February. The work was essential as the trees were showing signs of serious ageing problems (broken and dead branches, weakened trunks and root systems, etc.) and needed to be felled to ensure the safety of drivers on the D35 The trees that have been cut will be transformed into renewable energy wood chips and used to heat local schools and crèches. They will be replaced by a hedge of hornbeams, a native fast-growing tree, which will be planted in the spring.     The felling operation was entrusted to the French national forestry authorities, with the support of the Bellegarde-Pays de Gex Agence Routière et Technique. It marks the start of a vast poplar-felling and replanting campaign, which will be extended to CERN's Meyrin site.  The work is part of CERN's general renovation and site planning scheme for the future.    

  18. Cost comparison of 2 mass vaccination campaigns against influenza A H1N1 in New York City.

    Science.gov (United States)

    Kansagra, Susan M; McGinty, Meghan D; Morgenthau, Beth Maldin; Marquez, Monica L; Rosselli-Fraschilla, Annmarie; Zucker, Jane R; Farley, Thomas A

    2012-07-01

    Objectives. We estimated and compared total costs and costs per dose administered for 2 influenza A 2009 monovalent vaccine campaigns in New York City: an elementary school-located campaign targeting enrolled children aged 4 years and older, and a community-based points-of-dispensing campaign for anyone aged 4 years and older. Methods. We determined costs from invoices or we estimated costs. We obtained vaccination data from the Citywide Immunization Registry and reports from the community points of dispensing. Results. The school campaign delivered approximately 202,089 vaccines for $17.9 million and $88 per dose. The community campaign delivered 49,986 vaccines for $7.6 million and $151 per dose. At projected capacity, the school campaign could have delivered 371,827 doses at $53 each or $13 each when we excluded the value of in-kind resources. The community points of dispensing could have administered 174,000 doses at $51 each or $24 each when we excluded the value of in-kind resources. Conclusions. The school campaign delivered vaccines at a lower cost per dose than did the community campaign. Had demand been higher, both campaigns may have delivered vaccine at lower, more comparable cost per dose. PMID:22676501

  19. Evaluation of the National Youth Anti-Drug Campaign: Fourth Semi-Annual Report of Findings. Executive Summary.

    Science.gov (United States)

    Hornik, Robert; Maklan, David; Cadell, Diane; Prado, Amalia; Barmada, Carlin; Jacobsohn, Lela; Orwin, Robert; Sridharan, Sanjeev; Zador, Paul; Southwell, Brian; Zanutto, Elaine; Baskin, Robert; Chu, Adam; Morin, Carol; Taylor, Kristie; Steele, Diane

    The National Youth Anti-Drug Media Campaign was intended to reduce and prevent drug use among youth by addressing them directly, as well as indirectly by encouraging parents and other adults to take actions known to affect youth drug use. Intervention components included television, radio, other advertising, and public relations efforts (such as…

  20. The WEBT BL Lacertae Campaign 2001 and its extension

    CERN Document Server

    Villata, M; Kurtanidze, O M; Nikolashvili, M G; Ibrahimov, M A; Papadakis, I E; Tosti, G; Hroch, F; Takalo, L O; Sillanpää, A; Hagen-Thorn, V A; Larionov, V M; Schwartz, R D; Basler, J; Brown, L F; Balonek, T J; Benítez, E; Ramírez, A; Sadun, A C; Boltwood, P; Carini, M T; Barnaby, D; Coloma, J M; Ros, J A; Dai, B Z; Xie, G Z; Mattox, J R; Rodríguez, D; Asfandiyarov, I M; Atkerson, A; Beem, J L; Bloom, S D; Chanturiya, S M; Ciprini, S; Crapanzano, S; De Diego, J A; Efimova, N V; Gardiol, D; Guerra, J C; Kahharov, B B; Kapanadze, B Z; Karttunen, H; Kato, T; Kimeridze, G N; Kudryavtseva, N A; Lainela, M; Lanteri, L; Larionova, E G; Maesano, M; Marchili, N; Massone, G; Monroe, T; Montagni, F; Nesci, R; Nilsson, K; Noble, J C; Nucciarelli, G; Ostorero, L; Papamastorakis, J; Pasanen, M; Peters, C S; Pursimo, T; Reig, P; Ryle, W; Sclavi, S; Sigua, L A; Uemura, M; Wills, W

    2004-01-01

    BL Lacertae has been the target of four observing campaigns by the Whole Earth Blazar Telescope (WEBT) collaboration. In this paper we present $UBVRI$ light curves obtained by the WEBT from 1994 to 2002, including the last, extended BL Lac 2001 campaign. A total of about 7500 optical observations performed by 31 telescopes from Japan to Mexico have been collected, to be added to the $\\sim 15600$ observations of the BL Lac Campaign 2000. All these data allow one to follow the source optical emission behaviour with unprecedented detail. The analysis of the colour indices reveals that the flux variability can be interpreted in terms of two components: longer-term variations occurring on a few-day time scale appear as mildly-chromatic events, while a strong bluer-when-brighter chromatism characterizes very fast (intraday) flares. By decoupling the two components, we quantify the degree of chromatism inferring that longer-term flux changes imply moving along a $\\sim 0.1$ bluer-when-brighter slope in the $B-R$ vers...

  1. Total Parenting

    Science.gov (United States)

    Smith, Richard

    2010-01-01

    In this essay, Richard Smith observes that being a parent, like so much else in our late-modern world, is required to become ever more efficient and effective, and is increasingly monitored by the agencies of the state, often with good reason given the many recorded instances of child abuse and cruelty. However, Smith goes on to argue, this begins…

  2. Intergenerational continuity in economic hardship, parental positivity, and positive parenting: The association with child behavior.

    Science.gov (United States)

    Jeon, Shinyoung; Neppl, Tricia K

    2016-02-01

    The current study examined intergenerational continuity in economic hardship, parental positivity, and positive parenting across generations based on both the family stress model (FSM) and the family resilience framework. The study included 220 generation 1 (G1) parents, their target youth (generation 2: G2) who participated from adolescence through adulthood, and the target's child (generation 3: G3). Assessments included observational and self-report measures. Results indicated that G1 economic hardship negatively influenced both G1 positivity and G1 positive parenting. Similarly, G2 economic hardship was negatively related to both G2 positivity and G2 positive parenting, which in turn was associated with G3 positive behavior to G2. For both G1 and G2, parental positivity mediated the association between economic hardship and positive parenting. G2 economic hardship was indirectly related to G3 positive behavior through G2 parental positivity and positive parenting. An important finding is that the intergenerational continuity of economic hardship, positivity, and positive parenting were transmitted from G1 to G2. Results suggest that even in times of economic adversity, parental positivity and positive parenting were transmitted from G1 parents to their G2 youth during adulthood. Such continuity seems to influence the positive behavior of the G3 children.

  3. FORMATION OF PARENTAL COMPETENCE OF CONDITIONS OF ELEMENTARY SCHOOL

    OpenAIRE

    B. V. Sergeeva; R. K. Arakelian

    2016-01-01

    Article is devoted to a problem of formation of parental competence of younger school students. Results of designing of the maintenance of parental competence of children of younger school age are presented in article. Process of formation of the parental competence of younger school students consisting of 3 blocks is also presented: target, organizational and substantial and estimated and productive, the target block assumes statement of the purpose - formation of parental competence of youn...

  4. The NIF x-ray spectrometer calibration campaign at Omega.

    Science.gov (United States)

    Pérez, F; Kemp, G E; Regan, S P; Barrios, M A; Pino, J; Scott, H; Ayers, S; Chen, H; Emig, J; Colvin, J D; Bedzyk, M; Shoup, M J; Agliata, A; Yaakobi, B; Marshall, F J; Hamilton, R A; Jaquez, J; Farrell, M; Nikroo, A; Fournier, K B

    2014-11-01

    The calibration campaign of the National Ignition Facility X-ray Spectrometer (NXS) was carried out at the Omega laser facility. Spherically symmetric, laser-driven, millimeter-scale x-ray sources of K-shell and L-shell emission from various mid-Z elements were designed for the 2-18 keV energy range of the NXS. The absolute spectral brightness was measured by two calibrated spectrometers. We compare the measured performance of the target design to radiation hydrodynamics simulations.

  5. COGEMA's national advertising campaign concerning nuclear fuel recycling

    International Nuclear Information System (INIS)

    Goals of COGEMA's advertising campaign concerning nuclear fuel recycling are to: speak out in an area where COGEMA has legitimacy and is expected; and to take part in the discussion to support and defend an activity that is important for COGEMA. Targets are: back up opinion relays by reaching the general public; and back COGEMA personnel. The advertising strategy can be defined as follows: what is recommended for other industries (sorting and then recycling) is COGEMA's practice for spent fuel, with very significant advantages for the community in terms of economy and ecology

  6. Adolescents' and Parents' Conceptions of Parental Authority

    Science.gov (United States)

    Smetana, Judith G.

    1988-01-01

    Children ranging from fifth to twelfth grade, and their parents, were presented with items pertaining to family transgressions and asked to judge the legitimacy of parental jurisdiction, justify its wrongness or permissibility, and assess its contingency on parental authority. (PCB)

  7. ADVERTISING CAMPAIGN STRATEGY BASED ON THE COMMUNICATION OBJECTIVE: A CASE STUDY AT TOKOBAGUS ADVERTISING CAMPAIGNS (2011-2014

    Directory of Open Access Journals (Sweden)

    Angela Oscario

    2016-09-01

    Full Text Available Article focused on advertising as one of the most important parts of marketing communication in one of the online shop, TokoBagus. Advertising communicated a message from a certain brand to the target audience through a particular medium. The aim of this research was making advertising with a powerful message, so it was able to become a captain of consciousness that could play an important role in economic and social systems of modern society. Because of its potential power, the creative advertising workers had a big responsibility in their hands. It was not only to explore the creativity visually or verbally to a creative worker, but also, they should understand the purpose of communication, the communication strategy, and the creative strategy. In this case, TokoBagus run this in making advertisement campaign to promote its brand. The method used in this research was the qualitative method and inductive model. Data were collected through an interview, literature, and visual data. Those collected data were analyzed using a qualitative-verificative strategy and case study method. The case study was Toko Bagus advertising campaign from the year 2011 to the year 2014 when finally its name changes into OLX. It finds that the advertisements only become beautiful works of art, but it does not solve the problem of the brand. Therefore, this research is important to document the communication strategy and the creative strategy of an advertising campaign so it can be a reference for a young designers or students.

  8. Media campaign educates public on ED overcrowding.

    Science.gov (United States)

    2004-04-01

    A Tennessee health care system is reducing overcrowding in its EDs with a media campaign that urges patients with nonurgent needs to seek other care options. The campaign has contributed to a 5% decrease in ED volume at one hospital in the first few months. Advertising spots urge patients to go to primary care physicians and urgent care clinics. ED staff help educate patients while treating them for nonurgent needs. PMID:15077530

  9. SEPARATIONS AND WASTE FORMS CAMPAIGN IMPLEMENTATION PLAN

    Energy Technology Data Exchange (ETDEWEB)

    Vienna, John D.; Todd, Terry A.; Peterson, Mary E.

    2012-11-26

    This Separations and Waste Forms Campaign Implementation Plan provides summary level detail describing how the Campaign will achieve the objectives set-forth by the Fuel Cycle Reasearch and Development (FCRD) Program. This implementation plan will be maintained as a living document and will be updated as needed in response to changes or progress in separations and waste forms research and the FCRD Program priorities.

  10. Parental involvement in interventions to improve child diet and prevent disease

    Science.gov (United States)

    Parents influence children's dietary intake in part through general parenting styles, feeding styles, and/or food parenting practices. Interventions aimed at improving child diet often include parent components. A systematic review was conducted to assess the effect of targeting parenting styles and...

  11. Social media in advertising campaigns: examining the effects on perceived persuasive intent, campaign and brand responses

    OpenAIRE

    Voorveld, H.A.M.; Noort, van, F.R.

    2014-01-01

    Inspired by the increasing popularity of advertising on social media, and especially on social network sites (SNSs), the aim of this study is to give insight into the effectiveness of SNS advertising. The first experimental study compares consumer responses to advertising on SNSs and television (TV) and demonstrates that while TV campaigns are evaluated more positively, SNS campaigns result in more favourable cognitive responses. Moreover, the persuasive intent of SNS campaigns is less recogn...

  12. Helicopter Parents

    Institute of Scientific and Technical Information of China (English)

    魏宪国

    2008-01-01

    孩子的自理能力差,与父母的过度关心有关。请阅读下面一篇短文,想想你有此经历吗? Do you know parents of high school students who come to the rescue whenever their son or daughter is in a tough spot?Are they still delivering forgotten lunches or gym clothes to school?Have they tried to

  13. Schistosomiasis and the Philippine campaign

    Institute of Scientific and Technical Information of China (English)

    Cristóbal S.Berry-Cabá

    2008-01-01

    ,relapses were rare.It was a successful campaign against schistosomiasis in the army.

  14. Kick the habit: a social marketing campaign by Aboriginal communities in NSW.

    Science.gov (United States)

    Campbell, M A; Finlay, S; Lucas, K; Neal, N; Williams, R

    2014-01-01

    Tackling smoking is an integral component of efforts to improve health outcomes in Aboriginal communities. Social marketing is an effective strategy for promoting healthy attitudes and influencing behaviours; however, there is little evidence for its success in reducing smoking rates in Aboriginal communities. This paper outlines the development, implementation and evaluation of Kick the Habit Phase 2, an innovative tobacco control social marketing campaign in Aboriginal communities in New South Wales (NSW). The Aboriginal Health & Medical Research Council worked with three Aboriginal communities and a creative agency to develop locally tailored, culturally relevant social marketing campaigns. Each community determined the target audience and main messages, and identified appropriate local champions and marketing tools. Mixed methods were used to evaluate the campaign, including surveys and interviews with community members and Aboriginal Community Controlled Health Service staff. Community survey participants demonstrated high recall of smoking cessation messages, particularly for messages and images specific to the Kick the Habit campaign. Staff participating in interviews reported an increased level of interest from community members in smoking cessation programs, as well as increased confidence and skills in developing further social marketing campaigns. Aboriginal community-driven social marketing campaigns in tobacco control can build capacity, are culturally relevant and lead to high rates of recall in Aboriginal communities.

  15. Avoiding a knowledge gap in a multiethnic statewide social marketing campaign: is cultural tailoring sufficient?

    Science.gov (United States)

    Buchthal, O Vanessa; Doff, Amy L; Hsu, Laura A; Silbanuz, Alice; Heinrich, Katie M; Maddock, Jay E

    2011-03-01

    In 2007, the State of Hawaii, Healthy Hawaii Initiative conducted a statewide social-marketing campaign promoting increased physical activity and nutrition. The campaign included substantial formative research to develop messages tailored for Hawaii's multiethnic Asian and Pacific Islander populations. The authors conducted a statewide random digital dialing telephone survey to assess the campaign's comparative reach among individuals with different ethnicities and different levels of education and income. This analysis suggests that the intervention was successful in reaching its target ethnic audiences. However, a knowledge gap related to the campaign appeared among individuals with incomes less than 130% of the poverty level and those with less than a high school education. These results varied significantly by message and the communication channel used. Recall of supermarket-based messages was significantly higher among individuals below 130% of the poverty level and those between 18 and 35 years of age, 2 groups that showed consistently lower recall of messages in other channels. Results suggest that cultural tailoring for ethnic audiences, although important, is insufficient for reaching low-income populations, and that broad-based social marketing campaigns should consider addressing socioeconomic status-related channel preferences in formative research and campaign design.

  16. Kick the habit: a social marketing campaign by Aboriginal communities in NSW.

    Science.gov (United States)

    Campbell, M A; Finlay, S; Lucas, K; Neal, N; Williams, R

    2014-01-01

    Tackling smoking is an integral component of efforts to improve health outcomes in Aboriginal communities. Social marketing is an effective strategy for promoting healthy attitudes and influencing behaviours; however, there is little evidence for its success in reducing smoking rates in Aboriginal communities. This paper outlines the development, implementation and evaluation of Kick the Habit Phase 2, an innovative tobacco control social marketing campaign in Aboriginal communities in New South Wales (NSW). The Aboriginal Health & Medical Research Council worked with three Aboriginal communities and a creative agency to develop locally tailored, culturally relevant social marketing campaigns. Each community determined the target audience and main messages, and identified appropriate local champions and marketing tools. Mixed methods were used to evaluate the campaign, including surveys and interviews with community members and Aboriginal Community Controlled Health Service staff. Community survey participants demonstrated high recall of smoking cessation messages, particularly for messages and images specific to the Kick the Habit campaign. Staff participating in interviews reported an increased level of interest from community members in smoking cessation programs, as well as increased confidence and skills in developing further social marketing campaigns. Aboriginal community-driven social marketing campaigns in tobacco control can build capacity, are culturally relevant and lead to high rates of recall in Aboriginal communities. PMID:25265360

  17. Avoiding a knowledge gap in a multiethnic statewide social marketing campaign: is cultural tailoring sufficient?

    Science.gov (United States)

    Buchthal, O Vanessa; Doff, Amy L; Hsu, Laura A; Silbanuz, Alice; Heinrich, Katie M; Maddock, Jay E

    2011-03-01

    In 2007, the State of Hawaii, Healthy Hawaii Initiative conducted a statewide social-marketing campaign promoting increased physical activity and nutrition. The campaign included substantial formative research to develop messages tailored for Hawaii's multiethnic Asian and Pacific Islander populations. The authors conducted a statewide random digital dialing telephone survey to assess the campaign's comparative reach among individuals with different ethnicities and different levels of education and income. This analysis suggests that the intervention was successful in reaching its target ethnic audiences. However, a knowledge gap related to the campaign appeared among individuals with incomes less than 130% of the poverty level and those with less than a high school education. These results varied significantly by message and the communication channel used. Recall of supermarket-based messages was significantly higher among individuals below 130% of the poverty level and those between 18 and 35 years of age, 2 groups that showed consistently lower recall of messages in other channels. Results suggest that cultural tailoring for ethnic audiences, although important, is insufficient for reaching low-income populations, and that broad-based social marketing campaigns should consider addressing socioeconomic status-related channel preferences in formative research and campaign design. PMID:21298585

  18. Perceived social norms, expectations, and attitudes toward corporal punishment among an urban community sample of parents.

    Science.gov (United States)

    Taylor, Catherine A; Hamvas, Lauren; Rice, Janet; Newman, Denise L; DeJong, William

    2011-04-01

    Despite the fact that corporal punishment (CP) is a significant risk factor for increased aggression in children, child physical abuse victimization, and other poor outcomes, approval of CP remains high in the United States. Having a positive attitude toward CP use is a strong and malleable predictor of CP use and, therefore, is an important potential target for reducing use of CP. The Theory of Planned Behavior suggests that parents' perceived injunctive and descriptive social norms and expectations regarding CP use might be linked with CP attitudes and behavior. A random-digit-dial telephone survey of parents from an urban community sample (n = 500) was conducted. Perceived social norms were the strongest predictors of having positive attitudes toward CP, as follows: (1) perceived approval of CP by professionals (β = 0.30), (2) perceived descriptive norms of CP use (β = 0.22), and (3) perceived approval of CP by family and friends (β = 0.19); also, both positive (β = 0.13) and negative (β = -0.13) expected outcomes for CP use were strong predictors of these attitudes. Targeted efforts are needed to both assess and shift the attitudes and practices of professionals who influence parents regarding CP use; universal efforts, such as public education campaigns, are needed to educate parents and the general public about the high risk/benefit ratio for using CP and the effectiveness of non-physical forms of child discipline. PMID:21336503

  19. Energy efficiency campaign for residential housing at the Fort Lewis army installation

    Energy Technology Data Exchange (ETDEWEB)

    AH McMakin; RE Lundgren; EL Malone

    2000-02-23

    In FY1999, Pacific Northwest National Laboratory conducted an energy efficiency campaign for residential housing at the Fort Lewis Army Installation near Tacoma, Washington. Preliminary weather-corrected calculations show energy savings of 10{percent} from FY98 for energy use in family housing. This exceeded the project's goal of 3{percent}. The work was funded by the U.S. DOEs Federal Energy Management Program (FEMP), Office of Energy Efficiency and Renewable Energy. The project adapted FEMP's national ``You Have the Power Campaign'' at the local level, tailoring it to the military culture. The applied research project was designed to demonstrate the feasibility of tailored, research-based strategies to promote energy conservation in military family housing. In contrast to many energy efficiency efforts, the campaign focused entirely on actions residents could take in their own homes, as opposed to technology or housing upgrades. Behavioral change was targeted because residents do not pay their own utility bills; thus other motivations must drive personal energy conservation. This campaign augments ongoing energy savings from housing upgrades carried out by Fort Lewis. The campaign ran from September 1998 through August 1999. The campaign strategy was developed based on findings from previous research and on input from residents and officials at Fort Lewis. Energy use, corrected to account for weather differences, was compared with the previous year's use. Survey responses from 377 of Fort Lewis residents of occupied housing showed that the campaign was moderately effective in promoting behavior change. Of those who were aware of the campaign, almost all said they were now doing one or more energy-efficient things that they had not done before. Most people were motivated by the desire to do the right thing and to set a good example for their children. They were less motivated by other factors.

  20. THE 2014 ALMA LONG BASELINE CAMPAIGN: AN OVERVIEW

    Energy Technology Data Exchange (ETDEWEB)

    Partnership, ALMA [Astrophysics Research Institute, Liverpool John Moores University, IC2, Liverpool Science Park, 146 Brownlow Hill, Liverpool L3 5RF (United Kingdom); Fomalont, E. B.; Vlahakis, C.; Corder, S.; Remijan, A.; Barkats, D.; Dent, W. R. F.; Phillips, N.; Cox, P.; Hales, A. S. [Joint ALMA Observatory, Alonso de Córdova 3107, Vitacura, Santiago (Chile); Lucas, R. [Institut de Planétologie et d’Astrophysique de Grenoble (UMR 5274), BP 53, F-38041 Grenoble Cedex 9 (France); Hunter, T. R.; Brogan, C. L.; Amestica, R.; Cotton, W. [National Radio Astronomy Observatory, 520 Edgemont Road, Charlottesville, VA 22903 (United States); Asaki, Y. [National Astronomical Observatory of Japan, 2-21-1 Osawa, Mitaka, Tokyo 181-8588 (Japan); Matsushita, S. [Institute of Astronomy and Astrophysics, Academia Sinica, P.O. Box 23-141, Taipei 106, Taiwan (China); Hills, R. E. [Astrophysics Group, Cavendish Laboratory, JJ Thomson Avenue, Cambridge CB3 0HE (United Kingdom); Richards, A. M. S. [Jodrell Bank Centre for Astrophysics, School of Physics and Astronomy, University of Manchester, Oxford Road, Manchester M13 9PL (United Kingdom); Broguiere, D., E-mail: efomalon@nrao.edu [Institut de Radioastronomie Millime´trique (IRAM), 300 rue de la Piscine, Domaine Universitaire, F-38406 Saint Martin d’Hères (France); and others

    2015-07-20

    A major goal of the Atacama Large Millimeter/submillimeter Array (ALMA) is to make accurate images with resolutions of tens of milliarcseconds, which at submillimeter (submm) wavelengths requires baselines up to ∼15 km. To develop and test this capability, a Long Baseline Campaign (LBC) was carried out from 2014 September to late November, culminating in end-to-end observations, calibrations, and imaging of selected Science Verification (SV) targets. This paper presents an overview of the campaign and its main results, including an investigation of the short-term coherence properties and systematic phase errors over the long baselines at the ALMA site, a summary of the SV targets and observations, and recommendations for science observing strategies at long baselines. Deep ALMA images of the quasar 3C 138 at 97 and 241 GHz are also compared to VLA 43 GHz results, demonstrating an agreement at a level of a few percent. As a result of the extensive program of LBC testing, the highly successful SV imaging at long baselines achieved angular resolutions as fine as 19 mas at ∼350 GHz. Observing with ALMA on baselines of up to 15 km is now possible, and opens up new parameter space for submm astronomy.

  1. An Overview of the 2014 ALMA Long Baseline Campaign

    CERN Document Server

    Partnership, ALMA; Vlahakis, C; Corder, S; Remijan, A; Barkats, D; Lucas, R; Hunter, T R; Brogan, C L; Asaki, Y; Matsushita, S; Dent, W R F; Hills, R E; Phillips, N; Richards, A M S; Cox, P; Amestica, R; Broguiere, D; Cotton, W; Hales, A S; Hiriart, R; Hirota, A; Hodge, J A; Impellizzeri, C M V; Kern, J; Kneissl, R; Liuzzo, E; Marcelino, N; Marson, R; Mignano, A; Nakanishi, K; Nikolic, B; Perez, J E; Pérez, L M; Toledo, I; Aladro, R; Butler, B; Cortes, J; Cortes, P; Dhawan, V; Di Francesco, J; Espada, D; Galarza, F; Garcia-Appadoo, D; Guzman-Ramirez, L; Humphreys, E M; Jung, T; Kameno, S; Laing, R A; Leon, S; Mangum, J; Marconi, G; Nagai, H; Nyman, L -A; Perley, R; Radiszcz, M; Rodón, J A; Sawada, T; Takahashi, S; Tilanus, R P J; van Kempen, T; Vilaro, B Vila; Watson, L C; Wiklind, T; Gueth, F; Tatematsu, K; Wootten, A; Castro-Carrizo, A; Chapillon, E; Dumas, G; de Gregorio-Monsalvo, I; Francke, H; Gallardo, J; Garcia, J; Gonzalez, S; Hibbard, J E; Hill, T; Kaminski, T; Karim, A; Krips, M; Kurono, Y; Lopez, C; Martin, S; Maud, L; Morales, F; Pietu, V; Plarre, K; Schieven, G; Testi, L; Videla, L; Villard, E; Whyborn, N; Zwaan, M A; Alves, F; Andreani, P; Avison, A; Barta, M; Bedosti, F; Bendo, G J; Bertoldi, F; Bethermin, M; Biggs, A; Boissier, J; Brand, J; Burkutean, S; Casasola, V; Conway, J; Cortese, L; Dabrowski, B; Davis, T A; Trigo, M Diaz; Fontani, F; Franco-Hernandez, R; Fuller, G; Madrid, R Galvan; Giannetti, A; Ginsburg, A; Graves, S F; Hatziminaoglou, E; Hogerheijde, M; Jachym, P; Serra, I Jimenez; Karlicky, M; Klaasen, P; Kraus, M; Kunneriath, D; Lagos, C; Longmore, S; Leurini, S; Maercker, M; Magnelli, B; Vidal, I Marti; Massardi, M; Maury, A; Muehle, S; Muller, S; Muxlow, T; O'Gorman, E; Paladino, R; Petry, D; Pineda, J; Randall, S; Richer, J S; Rossetti, A; Rushton, A; Rygl, K; Monge, A Sanchez; Schaaf, R; Schilke, P; Stanke, T; Schmalzl, M; Stoehr, F; Urban, S; van Kampen, E; Vlemmings, W; Wang, K; Wild, W; Yang, Y; Iguchi, S; Hasegawa, T; Saito, M; Inatani, J; Mizuno, N; Asayama, S; Kosugi, G; Morita, K -I; Chiba, K; Kawashima, S; Okumura, S K; Ohashi, N; Ogasawara, R; Sakamoto, S; Noguchi, T; Huang, Y -D; Liu, S -Y; Kemper, F; Koch, P M; Chen, M -T; Chikada, Y; Hiramatsu, M; Iono, D; Shimojo, M; Komugi, S; Kim, J; Lyo, A -R; Muller, E; Herrera, C; Miura, R E; Ueda, J; Chibueze, J; Su, Y -N; Trejo-Cruz, A; Wang, K -S; Kiuchi, H; Ukita, N; Sugimoto, M; Kawabe, R; Hayashi, M; Miyama, S; Ho, P T P; Kaifu, N; Ishiguro, M; Beasley, A J; Bhatnagar, S; Braatz, J A; Brisbin, D G; Brunetti, N; Carilli, C; Crossley, J H; D'Addario, L; Meyer, J L Donovan; Emerson, D T; Evans, A S; Fisher, P; Golap, K; Griffith, D M; Hale, A E; Halstead, D; Hardy, E J; Hatz, M C; Holdaway, M; Indebetouw, R; Jewell, P R; Kepley, A A; Kim, D -C; Lacy, M D; Leroy, A K; Liszt, H S; Lonsdale, C J; Matthews, B; McKinnon, M; Mason, B S; Moellenbrock, G; Moullet, A; Myers, S T; Ott, J; Peck, A B; Pisano, J; Radford, S J E; Randolph, W T; Venkata, U Rao; Rawlings, M; Rosen, R; Schnee, S L; Scott, K S; Sharp, N K; Sheth, K J; Simon, R S; Tsutsumi, T; Wood, S J

    2015-01-01

    A major goal of the Atacama Large Millimeter/submillimeter Array (ALMA) is to make accurate images with resolutions of tens of milliarcseconds, which at submillimeter (submm) wavelengths requires baselines up to ~15 km. To develop and test this capability, a Long Baseline Campaign (LBC) was carried out from September to late November 2014, culminating in end-to-end observations, calibrations, and imaging of selected Science Verification (SV) targets. This paper presents an overview of the campaign and its main results, including an investigation of the short-term coherence properties and systematic phase errors over the long baselines at the ALMA site, a summary of the SV targets and observations, and recommendations for science observing strategies at long baselines. Deep ALMA images of the quasar 3C138 at 97 and 241 GHz are also compared to VLA 43 GHz results, demonstrating an agreement at a level of a few percent. As a result of the extensive program of LBC testing, the highly successful SV imaging at long...

  2. 29 CFR 452.67 - Distribution of campaign literature.

    Science.gov (United States)

    2010-07-01

    ... 29 Labor 2 2010-07-01 2010-07-01 false Distribution of campaign literature. 452.67 Section 452.67... AND DISCLOSURE ACT OF 1959 Campaign Safeguards § 452.67 Distribution of campaign literature. The Act... distribute his campaign literature to the membership at his expense. When the organization or its...

  3. Evaluation of the "Lose Your Excuse" Public Service Advertising Campaign for Tweens to Save Energy

    Science.gov (United States)

    Bertrand, Jane T.; Goldman, Patty; Zhivan, Natalia; Agyeman, Yaw; Barber, Erin

    2011-01-01

    This study evaluates the 2008-2009 "Lose your Excuse" public service advertising (PSA) campaign on energy efficiency targeting 8- to 12-year-olds, intended to increase knowledge, foster proactive attitudes, and change energy usage behaviors. Baseline and two follow-up surveys were conducted with online samples representative of the national…

  4. A-priori and post-hoc segmentation in the design of healthy eating campaigns

    NARCIS (Netherlands)

    Kazbare, L.; Trijp, van J.C.M.; Eskildsen, J.K.

    2010-01-01

    Nutrition-oriented public health campaigns – both communication and intervention initiatives – often target particular demographic groups, for example schoolchildren, adults at workplaces, older women, presuming that the members of these groups are homogenous with respect to healthy eating. Although

  5. Parents' Perspectives on Young Suicide

    Science.gov (United States)

    Stanley, Nicky

    2005-01-01

    Strategies for the prevention of adolescent suicide are frequently designed to identify those young people who represent a high risk in order that services and support can be effectively targeted. This study explored the experiences of parents who had lost a child through suicide. The findings suggest that the range of behaviours perceived by…

  6. Parenting Styles and Beliefs about Parental Authority.

    Science.gov (United States)

    Smetana, Judith G.

    1994-01-01

    Suggests that models of parenting style, such as Baumrind's popular model, are insensitive to variations in parenting resulting from characteristics of the different situations in which the parenting is expressed. Argues that considering parenting in context adds greater specificity to the model and enhances the potential for predicting child…

  7. Parental Identity and Its Relation to Parenting and Psychological Functioning in Middle Age

    Science.gov (United States)

    Fadjukoff, Päivi; Pulkkinen, Lea; Lyyra, Anna-Liisa; Kokko, Katja

    2016-01-01

    SYNOPSIS Objective. This article focuses on identity as a parent in relation to parenting and psychological functioning in middle age. Design. Drawn from the Jyväskylä Longitudinal Study of Personality and Social Development, 162 participants (53% females) with children (age 36), represented the Finnish age-cohort born in 1959. Parental identity was assessed at ages 36, 42, and 50. Results. In both women and men, parental identity achievement increased from age 36 to 42 and remained stable to 50. The level of parental identity achievement was higher in women than in men. Achievement was typical for women and foreclosure for men. Participants’ education, occupational status, and number of offspring were not related to parental identity status. As expected, parental identity achievement was associated with authoritative (indicated by higher nurturance and parental knowledge about the child’s activities) parenting style. No significant associations emerged between parental identity foreclosure and restrictiveness as an indicator of authoritarian parenting style. The diffused men outscored others in parental stress. Achieved parental identity was related to generativity in both genders and to higher psychological and social well-being in men. Conclusions. At present, many parenting programs are targeted to young parents. This study highlighted the importance of a later parenting phase at around age 40, when for many, the children are approaching puberty. Therefore, parenting programs and support should also be designed for middle-aged parents. Specifically men may need additional support for their active consideration and engagement in the fathering role. © Päivi Fadjukoff, Lea Pulkkinen, Anna-Liisa Lyyra, and Katja Kokko This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-No Derivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and

  8. A Radio SETI Campaign for microsec-sec Periodic Signals

    CERN Document Server

    Harp, G R; Astorga, Alfredo; Arbunich, Jack; Hightower, Kristin; Meitzner, Seth; Barott, W C; Nolan, Michael C; Messerschmitt, D G; Vakoch, Douglas A; Shostak, Seth; Tarter, J C

    2015-01-01

    We report a novel radio autocorrelation (AC) search for extraterrestrial intelligence (SETI). For selected frequencies across the terrestrial microwave window (1-10 GHz) observations were conducted at the Allen Telescope Array to identify artificial non-sinusoidal periodic signals with radio bandwidths greater than 1 kHz, which are capable of carrying substantial messages with symbol-rates from 10-10e6 Hz. Out of 243 observations, about half (101) were directed toward sources with known continuum flux greater than 1 Jy (quasars, pulsars, supernova remnants and masers), based on the hypothesis that they might harbor heretofore undiscovered natural or artificial, repetitive, phase or frequency modulation. The rest of the targets were mostly toward exoplanet stars and similarly interesting targets from the standpoint of SETI. This campaign rules out several previously untested hypotheses relating to the number of artificially modulated "natural" sources. Since we are using a phase sensitive detector, these obser...

  9. High-precision photometry for K2 Campaign 1

    Science.gov (United States)

    Huang, C. X.; Penev, K.; Hartman, J. D.; Bakos, G. Á.; Bhatti, W.; Domsa, I.; de Val-Borro, M.

    2015-12-01

    The two reaction wheel K2 mission promises and has delivered new discoveries in the stellar and exoplanet fields. However, due to the loss of accurate pointing, it also brings new challenges for the data reduction processes. In this paper, we describe a new reduction pipeline for extracting high-precision photometry from the K2 data set, and present public light curves for the K2 Campaign 1 target pixel data set. Key to our reduction is the derivation of global astrometric solutions from the target stamps, from which accurate centroids are passed on for high-precision photometry extraction. We extract target light curves for sources from a combined UCAC4 and EPIC catalogue - this includes not only primary targets of the K2 campaign 1, but also any other stars that happen to fall on the pixel stamps. We provide the raw light curves, and the products of various detrending processes aimed at removing different types of systematics. Our astrometric solutions achieve a median residual of ˜0.127 arcsec. For bright stars, our best 6.5 h precision for raw light curves is ˜20 parts per million (ppm). For our detrended light curves, the best 6.5 h precision achieved is ˜15 ppm. We show that our detrended light curves have fewer systematic effects (or trends, or red-noise) than light curves produced by other groups from the same observations. Example light curves of transiting planets and a Cepheid variable candidate, are also presented. We make all light curves public, including the raw and detrended photometry, at http://k2.hatsurveys.org.

  10. CROSS-NATIONAL TRANSFERABILITY OF THE 2-FACTOR MODEL OF PARENTAL REARING BEHAVIOR - A CONTRAST OF DATA FROM CANADA, THE FEDERAL-REPUBLIC-OF-GERMANY, HUNGARY, JAPAN, SINGAPORE AND VENEZUELA WITH DUTCH TARGET RATINGS ON THE EMBU

    NARCIS (Netherlands)

    ARRINDELL, WA; PERRIS, C; EISEMANN, M; DEALDAZ, EG; VANDERENDE, J; GUAN, DKS; RICHTER, J; GASZNER, P; IWAWAKI, S; BARON, P; JOUBERT, N; PRUDHOMME, L

    1992-01-01

    In order to contribute to the cross-cultural study of child-rearing practices and psychopathology, this pilot study sought to examine the cross-national generalizability of parental rearing constructs by analyzing self-report data on the EMBU, an instrument designed to assess memories of parental re

  11. Remembering the 100,000 lives campaign

    Directory of Open Access Journals (Sweden)

    Robbins RA

    2016-06-01

    Full Text Available No abstract available. Article truncated after 150 words. Earlier this week the Institute for Healthcare Improvement (IHI emailed its weekly bulletin celebrating that it has been ten years since the end of the 100,000 Lives Campaign (Appendix 1. This was the campaign, according to the bulletin, that put IHI on the map. The Campaign started at the IHI National Forum in December 2004, when IHI's president, Don Berwick, announced that IHI would work together with nearly three-quarters of the US hospitals to reduce needless deaths by 100,000 over 18 months. A phrase borrowed from political campaigns became IHI's cri de coeur: “Some is not a number. Soon is not a time.” The Campaign relied on six key interventions: Rapid Response Teams; Improved Care for Acute Myocardial Infarction; Medication Reconciliation; Preventing Central Line Infections; Preventing Surgical Site Infections; Preventing Ventilator-Associated Pnemonia [sic]. According to the bulletin, the Campaign’s impact rippled across the organization and the world. IHI listed some ...

  12. A new approach to sensitivity climatologies: the DTS-MEDEX-2009 campaign

    Directory of Open Access Journals (Sweden)

    A. Jansa

    2011-09-01

    Full Text Available Adaptive observation is an approach to improving the quality of numerical weather forecasts through the optimization of observing networks. It is sometimes referred to as Data Targeting (DT. This approach has been applied to high impact weather during specific field campaigns in the past decade. Adaptive observations may involve various types of observations, including either specific research observing platforms or routine observing platforms employed in an adaptive way. The North-Atlantic TReC 2003 and the EURORISK-PREVIEW 2008 exercises focused on the North-Atlantic and Western Europe areas using mainly routine observing systems. These campaigns also included Mediterranean cases.

    The most recent campaign, DTS-MEDEX-2009, is the first campaign in which the DT method has been used to address exclusively Mediterranean high impact weather events. In this campaign, which is an important stage in the MEDEX development, only operational radiosonde stations and commercial aircraft data (AMDAR have provided additional observations. Although specific diagnostic studies are needed to assess the impact of the extra-observations on forecast skill and demonstrate the effectiveness of DTS-MEDEX-2009, some preliminary findings can be deduced from a survey of this targeting exercise.

    After a description of the data targeting system and some illustrations of particular cases, this paper attempts some comparisons of additional observation needs (through effectively deployed radio-soundings with sensitivity climatologies in the Mediterranean. The first step towards a sensitivity climatology for Mediterranean cases of high impact weather is indirectly given by the frequency of extra-soundings launched from the network of radiosonde stations involved in the DTS-MEDEX-2009 campaign.

  13. Target selection for direct marketing.

    NARCIS (Netherlands)

    Bult, Jan Roelf

    1993-01-01

    In this thesis we concentrated on the use ol direct mail for targeting potential buyers. The major characteristics that influences the success of a plomotional direct mail campaign are the of-fbr,the communication elements, the timing or sequence of these communication elements, and the list of cus

  14. Marketing HIV prevention for heterosexually identified Latino men who have sex with men and women: the Hombres Sanos campaign.

    Science.gov (United States)

    Fernández Cerdeño, Araceli; Martínez-Donate, Ana P; Zellner, Jennifer A; Sañudo, Fernando; Carrillo, Héctor; Engelberg, Moshe; Sipan, Carol; Hovell, Melbourne

    2012-01-01

    This article describes the development process of Hombres Sanos, a social marketing campaign to promote HIV testing and condom use for heterosexually identified Latino men who have sex with men and women. The steps included qualitative formative research and a social marketing analytic framework to understand our target audience better, identify incentives and barriers to risk reduction, guide product development, define an optimal promotional campaign, and inform the selection of campaign platforms. A better grasp of the authors' target beneficiaries' needs and values led to an innovative dual strategy for audience segmentation and targeting. The campaign had consumer-centered, culturally sensitive, and theory-driven communication materials. The authors found communication materials and events to be appealing and effective. The campaign was well received among the wider community, and evaluation showed promising results among Latino men in general and among heterosexually identified Latino men who have sex with men and women in particular. The authors provide a step-by-step overview of the project's formative research, including research methods and findings, and how these were translated into a social marketing campaign. In addition, the authors discuss the challenges encountered in this process and the potential of social marketing to reduce HIV risk among Latinos. PMID:22500921

  15. Road safety campaign is a great success

    CERN Multimedia

    2008-01-01

    Rolf Heuer, the next Director-General of CERN, and Sigurd Lettow, the Director of Finance and Human Resources (photo below), completed all the tests of the CERN road safety campaign under the supervision of TCS instructors. The road safety campaign, which took place in the Main Building during the week of 10 November, attracted large numbers of participants. More than 300 CERN personnel and users took part in, and in some cases were literally bowled over by, the activities set up by instructors from the TCS (Touring Club Suisse). The campaign’s aim was to raise driver awareness of several aspects of road safety, including speed, use of mobile phones at the wheel, pedestrian priority, unlawful parking and driving with a valid licence. The campaign was an unqualified success! Even CERN’s directors joined in, testing their own reactions as drivers on the various pieces of apparatus in place.

  16. RESULTS of the "ELIMINATING NOISE" campaign

    CERN Multimedia

    SC Unit

    2008-01-01

    From 4 to 6 August, CERN’s nurses conducted a screening campaign entitled "Eliminating noise". This campaign was especially aimed at young people exposed to noise during their leisure hours (playing in a band, listening to MP3 players, attending concerts, etc.). In all, 166 people attended the infirmary, where they were able to receive personalised advice, documentation and, above all, a hearing test (audiogram). While the high attendance of people in the younger age category (18-30) was a success, their audiogram data were a cause for concern, with 24.5% showing abnormal results, hearing deficiencies which, we should remind you, are irreversible. It should be noted that such conditions are almost exclusively caused by noise exposure in a non-professional environment (leisure activities, music, etc.). This latest campaign confirms the harmful effects of noise on people’s hearing due to the absence or insufficiency of protective equipment during music-related activities; this further unde...

  17. RESULTS of the "ELIMINATING NOISE" campaign

    CERN Multimedia

    SC Unit

    2008-01-01

    From 4 to 6 August, CERN’s nurses conducted a screening campaign entitled "Eliminating noise". This campaign was especially aimed at young people exposed to noise during their leisure hours (playing in a band, listening to MP3 players, attending concerts, etc.). In all, 166 people attended the Infirmary, where they were able to receive personalised advice, documentation and, above all, a hearing test (audiogram). While the high attendance of people in the younger age category (18-30) was a success, their audiogram data were a cause for concern, with 24.5% showing abnormal results, hearing deficiencies which, we should remind you, are irreversible. It should be noted that such conditions are almost exclusively caused by noise exposure in a non-professional environment (leisure activities, music, etc.). This latest campaign confirms the harmful effects of noise on people’s hearing due to the absence or insufficiency of protective equipment during music-related activities; this further unde...

  18. A campaign encouraging dental attendance among adolescents in Scotland: the barriers to behaviour change

    DEFF Research Database (Denmark)

    Craven, R C; Blinkhorn, A S; Schou, L

    1994-01-01

    Qualitative consumer research was used to develop a health promotion campaign for school pupils aged 15-17 years to encourage them to attend a dentist for examination. The campaign used a combination of conventional health education about the benefits of dental care together with incentives...... to behaviour change. Those who responded were mainly female, intended to stay on at school beyond the age of 16 years and were more likely to be frequent attenders. Apathy and a lack of felt need were the main barriers to responding. Easier access to care and targeting a younger age group might enhance...

  19. A-priori and post-hoc segmentation in the design of healthy eating campaigns

    DEFF Research Database (Denmark)

    Kazbare, Laura; van Trijp, Hans C. M.; Eskildsen, Jacob Kjær

    2010-01-01

    Nutrition-oriented public health campaigns - both communication and intervention initiatives - often target particular demographic groups, for example schoolchildren, adults at workplaces, older women, presuming that the members of these groups are homogenous with respect to healthy eating......-old adolescents is used to prove that segmentation generates valuable insights for planning promotion of healthy eating. Four types of predictive segmentation models are compared - a one-segment model, an a-priori segmentation based on demographic variable, an a-priori segmentation based on behavioural variables...... for designing healthy eating campaigns....

  20. Population-based evaluation of the ‘LiveLighter’ healthy weight and lifestyle mass media campaign

    Science.gov (United States)

    Morley, B.; Niven, P.; Dixon, H.; Swanson, M.; Szybiak, M.; Shilton, T.; Pratt, I. S.; Slevin, T.; Hill, D.; Wakefield, M.

    2016-01-01

    The Western Australian (WA) ‘LiveLighter’ (LL) mass media campaign ran during June–August and September–October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual (‘why’ change message), whereas supporting ads demonstrate simple changes to increase activity and eat healthier (‘how’ to change message). Cross-sectional surveys among population samples aged 25–49 were undertaken pre-campaign (N = 2012) and following the two media waves (N = 2005 and N = 2009) in the intervention (WA) and comparison state (Victoria) to estimate the population impact of LL. Campaign awareness was 54% after the first media wave and overweight adults were more likely to recall LL and perceive it as personally relevant. Recall was also higher among parents, but equal between socio-economic groups. The ‘why’ message about health-harms of overweight rated higher than ‘how’ messages about lifestyle change, on perceived message effectiveness which is predictive of health-related intention and behaviour change. State-by-time interactions showed population-level increases in self-referent thoughts about the health-harms of overweight (P < 0.05) and physical activity intentions (P < 0.05). Endorsement of stereotypes of overweight individuals did not increase after LL aired. LL was associated with some population-level improvements in proximal and intermediate markers of campaign impact. However, sustained campaign activity will be needed to impact behaviour. PMID:26956039

  1. Parenting and Video Games

    Science.gov (United States)

    Steinkuehler, Constance

    2016-01-01

    There is a terrific disconnect between parenting advice related to media and the realities of contemporary parenting. We condone enrichment parenting and condemn the use of "digital babysitters," admonishing parents who exceed the two-hour screen time limitation even when, all the while, no one is listening. Parents are not merely blasé…

  2. National Ignition Campaign Hohlraum Energetics

    Energy Technology Data Exchange (ETDEWEB)

    Meezan, N B; Atherton, L J; Callahan, D A; Dewald, E L; Dixit, S N; Dzenitis, E G; Edwards, M J; Haynam, C A; Hinkel, D E; Jones, O S; Landen, O; London, R A; Michel, P A; Moody, J D; Milovich, J L; Schneider, M B; Thomas, C A; Town, R J; Warrick, A L; Weber, S V; Widmann, K; Glenzer, S H; Suter, L J; MacGowan, B J; Kline, J L; Kyrala, G A; Nikroo, A

    2009-11-16

    The first series of experiments on the National Ignition Facility (NIF) [E. I. Moses, R. N. Boyd, B. A. Remington, C. J. Keane, and R. Al-Ayat, 'The National Ignition Facility: ushering in a new age for high energy density science,' Phys. Plasmas 16, 041006 (2009)] tested ignition hohlraum 'energetics,' a term described by four broad goals: (1) Measurement of laser absorption by the hohlraum; (2) Measurement of the x-ray radiation flux (T{sub RAD}{sup 4}) on the surrogate ignition capsule; (3) Quantitative understanding of the laser absorption and resultant x-ray flux; and (4) Determining whether initial hohlraum performance is consistent with requirements for ignition. This paper summarizes the status of NIF hohlraum energetics experiments. The hohlraum targets and experimental design are described, as well as the results of the initial experiments. The data demonstrate low backscattered energy (< 10%) for hohlraums filled with helium gas. A discussion of our current understanding of NIF hohlraum x-ray drive follows, including an overview of the computational tools, i.e., radiation-hydrodynamics codes, that have been used to design the hohlraums. The performance of the codes is compared to x-ray drive and capsule implosion data from the first NIF experiments. These results bode well for future NIF ignition hohlraum experiments.

  3. Project Plan Remote Target Fabrication Refurbishment Project

    Energy Technology Data Exchange (ETDEWEB)

    Bell, Gary L [ORNL; Taylor, Robin D [ORNL

    2009-08-01

    In early FY2009, the DOE Office of Science - Nuclear Physics Program reinstated a program for continued production of {sup 252}Cf and other transcurium isotopes at the Radiochemical Engineering Development Center (REDC) at Oak Ridge National Laboratory (ORNL). The FY2009 major elements of the workscope are as follows: (1) Recovery and processing of seven transuranium element targets undergoing irradiation at the High Flux Isotope Reactor (HFIR) at ORNL; (2) Development of a plan to manufacture new targets for irradiation beginning in early- to mid-FY10 to supply irradiated targets for processing Campaign 75 (TRU75); and (3) Refurbishment of the target manufacturing equipment to allow new target manufacture in early FY10 The {sup 252}Cf product from processing Campaign 74 (recently processed and currently shipping to customers) is expected to supply the domestic demands for a period of approximately two years. Therefore it is essential that new targets be introduced for irradiation by the second quarter of FY10 (HFIR cycle 427) to maintain supply of {sup 252}Cf; the average irradiation period is {approx}10 HFIR cycles, requiring about 1.5 calendar years. The strategy for continued production of {sup 252}Cf depends upon repairing and refurbishing the existing pellet and target fabrication equipment for one additional target production campaign. This equipment dates from the mid-1960s to the late 1980s, and during the last target fabrication campaign in 2005- 2006, a number of component failures and operations difficulties were encountered. It is expected that following the target fabrication and acceptance testing of the targets that will supply material for processing Campaign 75 a comprehensive upgrade and replacement of the remote hot-cell equipment will be required prior to subsequent campaigns. Such a major refit could start in early FY 2011 and would take about 2 years to complete. Scope and cost estimates for the repairs described herein were developed, and

  4. Using Video Feedback as a Tool in Training Parent Coaches: Promising Results from a Single-Subject Design

    OpenAIRE

    Meade, EB; Dozier, Mary; Bernard, Kristin

    2014-01-01

    The Attachment and Biobehavioral Catch-up (ABC) parenting program focuses on three intervention targets: increasing parental nurturance, increasing parental synchrony, and decreasing parental frightening behavior. Parent coaches are expected to comment “in the moment” when behaviors relevant to these three targets are observed in sessions. Making in the moment comments is a challenging aspect of intervention, and parent coaches have struggled with their fidelity to this critical intervention ...

  5. Using a Marginal Structural Model to Design a Theory-Based Mass Media Campaign.

    Directory of Open Access Journals (Sweden)

    Hiromu Nishiuchi

    Full Text Available The essential first step in the development of mass media health campaigns is to identify specific beliefs of the target audience. The challenge is to prioritize suitable beliefs derived from behavioral theory. The purpose of this study was to identify suitable beliefs to target in a mass media campaign to change behavior using a new method to estimate the possible effect size of a small set of beliefs.Data were drawn from the 2010 Japanese Young Female Smoker Survey (n = 500, conducted by the Japanese Ministry of Health, Labor and Welfare. Survey measures included intention to quit smoking, psychological beliefs (attitude, norms, and perceived control based on the theory of planned behavior and socioeconomic status (age, education, household income, and marital status. To identify suitable candidate beliefs for a mass media health campaign, we estimated the possible effect size required to change the intention to quit smoking among the population of young Japanese women using the population attributable fraction from a marginal structural model.Thirteen percent of study participants intended to quit smoking. The marginal structural model estimated a population attributable fraction of 47 psychological beliefs (21 attitudes, 6 norms, and 19 perceived controls after controlling for socioeconomic status. The belief, "I could quit smoking if my husband or significant other recommended it" suggested a promising target for a mass media campaign (population attributable fraction = 0.12, 95% CI = 0.02-0.23. Messages targeting this belief could possibly improve intention rates by up to 12% among this population. The analysis also suggested the potential for regulatory action.This study proposed a method by which campaign planners can develop theory-based mass communication strategies to change health behaviors at the population level. This method might contribute to improving the quality of future mass health communication strategies and further

  6. Parenting while Being Homeless

    Science.gov (United States)

    Swick, Kevin J.; Williams, Reginald; Fields, Evelyn

    2014-01-01

    This article explores the dynamics of parenting while being in a homeless context. The mosaic of stressors involved in this homeless parenting process are explicated and discussed. In addition, resources and strategies that may support parenting are presented and discussed.

  7. Diabetes Movie (For Parents)

    Medline Plus

    Full Text Available KidsHealth from Nemours for Parents for Kids for Teens Parents Home General Health Growth & Development Infections Diseases & ... this movie to learn more about diabetes. For Teens For Kids For Parents MORE ON THIS TOPIC ...

  8. Media Campaigns Promote Driver Safety for Farmworkers.

    Science.gov (United States)

    Grieshop, James I.; Grajales-Hall, Myriam; Ortiz, Lupe

    1998-01-01

    A Spanish-language program was developed to educate California migrant farmworker families about motor vehicle safety using a bingo-like game similar to one popular in Mexico. The game disseminated safe-driving information in weekly bilingual newspapers and on Spanish radio and television. Assessments suggest that the media campaigns favorably…

  9. Collaboration Portals for NASA's Airborne Field Campaigns

    Science.gov (United States)

    Conover, Helen; Kulkami, Ajinkya; Garrett, Michele; Goodman, Michael; Peterson, Walter Arthur; Drewry, Marilyn; Hardin, Danny M.; He, Matt

    2011-01-01

    The University of Alabama in Huntsville (UAH), in collaboration with the Global Hydrology Resource Center, a NASA Earth Science Data Center, has provided information management for a number of NASA Airborne Field campaigns, both hurricane science investigations and satellite instrument validation. Effective field campaign management requires communication and coordination tools, including utilities for personnel to upload and share flight plans, weather forecasts, a variety of mission reports, preliminary science data, and personal photos. Beginning with the Genesis and Rapid Intensification Processes (GRIP) hurricane field campaign in 2010, we have provided these capabilities via a Drupal-based collaboration portal. This portal was reused and modified for the Midlatitude Continental Convective Clouds Experiment (MC3E), part of the Global Precipitation Measurement mission ground validation program. An end goal of these development efforts is the creation of a Drupal profile for field campaign management. This presentation will discuss experiences with Drupal in developing and using these collaboration portals. Topics will include Drupal modules used, advantages and disadvantages of working with Drupal in this context, and how the science teams used the portals in comparison with other communication and collaboration tools.

  10. Teen PACK: Population Awareness Campaign Kit.

    Science.gov (United States)

    Zero Population Growth, Inc., Washington, DC.

    This packet of instructional materials is designed to teach teenagers about the effects of overpopulation on the world and on the individual. Information is presented in three related booklets. The first of the three parts of the "Teen Population Awareness Campaign Kit," illustrates overpopulation through profiles of teens living in Shanghai,…

  11. Transmutation Fuels Campaign FY-09 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Lori Braase

    2009-09-01

    This report summarizes the fiscal year 2009 (FY-08) accomplishments for the Transmutation Fuels Campaign (TFC). The emphasis is on the accomplishments and relevance of the work. Detailed description of the methods used to achieve the highlighted results and the associated support tasks are not included in this report.

  12. Copenhagen Campaigners: An Active Citizens Project

    Science.gov (United States)

    Knox, Rohan

    2010-01-01

    In the lead-up to the Copenhagen Climate talks in December 2009, Islington Council's Sustainable Schools Officer involved seven local schools in an engaging citizenship project entitled "Copenhagen Campaigners". The aim of the project was to raise pupil's awareness of this historic global event and empower them to take action on a local level.

  13. The World Campaign for the Biosphere.

    Science.gov (United States)

    Barman, Charles R.

    1984-01-01

    Lists and discusses goals of The World Campaign for the Biosphere and strategies designed to achieve these goals. Also lists eight suggestions for science teachers to help incorporate the goals into school curricula and programs. These include organizing assemblies which present information about environmental problems and presenting environmental…

  14. Gender identity and breast cancer campaigns

    NARCIS (Netherlands)

    S. Puntoni (Stefano); S.T.L.R. Sweldens (Steven); N.T. Tavassoli (Nader)

    2011-01-01

    textabstractConcerning itself with understanding how marketing methods and tools can be of benefit to healthcare professionals, health marketing is an area of research that has grown substantially in recent years. Of much interest to the sector is whether awareness campaigns are effective in increas

  15. Gender identity and breast cancer campaigns

    OpenAIRE

    Puntoni, Stefano; Sweldens, Steven; Tavassoli, Nader

    2011-01-01

    textabstractConcerning itself with understanding how marketing methods and tools can be of benefit to healthcare professionals, health marketing is an area of research that has grown substantially in recent years. Of much interest to the sector is whether awareness campaigns are effective in increasing the public’s perceived vulnerability to any given disease.

  16. Japanese campaign to enthuse young scientists

    CERN Multimedia

    1999-01-01

    Japan's Science and Technology Agency has launched a 3-year campaign to promote the public understanding of science and revive the interest in science subjects in schools. Plans include a science-only television channel and a 'virtual science museum' on the Internet (2 paragraphs).

  17. Analyzing the Communication Dynamics of Political Campaigns

    Science.gov (United States)

    Tannenbaum, Sally

    2007-01-01

    It is widely agreed that college students do not fully participate in the political process. The most commonly cited reasons are apathy, indifference, and ignorance. This article presents an activity that aims to help students learn about communication dynamics in the context of political campaigns and develop an appreciation and confidence about…

  18. Educative campaign about information on irradiated foods

    International Nuclear Information System (INIS)

    The irradiation of foods is accepted by international agencies (FAO, OMS) like a healthy and effective technology at the moment the irradiated foods are marketed easily in many countries, however in other countries exist several factors that affect the practical application of this process. In this work is planned about an educational campaign about the irradiation process directed to the consumers. (Author)

  19. Analysis of the ESA windscatterometer campaign data

    NARCIS (Netherlands)

    Loor, G.P. de

    1985-01-01

    All data of the ESA windscatterometer campaign as provided by the Central Data Library were analyzed. The data obtained fit in the available empirical model and the parameters of this model were determined. The data set was not only related to the actually measured windspeed at 19.5 m but also to th

  20. Comparison and Contrast of the Elimination Campaigns for Poliomyelitis and Leprosy: Which is More Feasible?

    Science.gov (United States)

    Malheiro, Luís; Pinto, Sofia Correia; Sarmento, Antonio; Santos, Lurdes

    2016-04-01

    As we approach the third decade since the WHO started addressing the eradication of poliomyelitis and leprosy, a reflection of the previous campaigns efficacy and an evaluation of further elimination feasibility is important to adapt and intensify the next steps. We performed a critical review of the poliomyelitis and leprosy eradication campaigns to evaluate their technical and operational feasibilities. Vaccination and active case search are highly effective tools against poliomyelitis. If political stability and good vaccination coverage is achieved, poliomyelitis will be an easy target for eradication. Leprosy, on the other hand, faces many barriers towards elimination. The lack of a high efficacy vaccine, the long asymptomatic but infective period, the lack of screening tests and a poorly established elimination target, prevents this disease from being eliminated. In a world where resources and funding are limited, it is apparent that poliomyelitis is a more feasible target for elimination than leprosy. PMID:27349781

  1. Radio Monitoring Campaigns of Six Strongly Lensed Quasars

    CERN Document Server

    Rumbaugh, N; McKean, J P; Koopmans, L V E; Auger, M W; Suyu, S H

    2014-01-01

    We observed six strongly lensed, radio-loud quasars (MG 0414+0534, CLASS B0712+472, JVAS B1030+074, CLASS B1127+385, CLASS B1152+199, and JVAS B1938+666) in order to identify systems suitable for measuring cosmological parameters using time delays between their multiple images. These systems are in standard two and four image configurations, with B1938 having a faint secondary pair of images. Two separate monitoring campaigns were carried out using the VLA and upgraded JVLA. Lightcurves were extracted for each individual lensed image and analyzed for signs of intrinsic variability. While it was not possible to measure time delays from these data, $\\chi^2$-based and structure function tests found evidence for variability in a majority of the lightcurves. B0712 and B1030 had particularly strong variations, exhibiting linear flux trends. These results show that most of these systems should be targeted with followup monitoring campaigns, especially B0712 and B1030.

  2. SS 433: Results of a Recent Multi-wavelength Campaign

    CERN Document Server

    Chakrabarti, S K; Pal, S; Mondal, S A; Nandi, A; Bhattacharya, A; Mandal, S; Sagar, R; Pandey, J C; Pati, A; Saha, S K; Chakrabarti, Sandip K.; Mondal, Soumen; Mandal, Samir; Sagar, Ram

    2005-01-01

    We conducted a multi-wavelength campaign in September-October, 2002, to observe SS 433. We used 45 meter sized 30 dishes of Giant Meter Radio Telescope (GMRT) for radio observation, 1.2 meter Physical Research Laboratory Infra-red telescope at Mt Abu for IR, 1 meter Telescope at the State Observatory, Nainital for Optical photometry, 2.3 meter optical telescope at the Vainu Bappu observatory for spectrum and Rossi X-ray Timing Explorer (RXTE) Target of Opportunity (TOO) observation for X-ray observations. We find sharp variations in intensity in time-scales of a few minutes in X-rays, IR and radio wavelengths. Differential photometry at the IR observation clearly indicated significant intrinsic variations in short time scales of minutes throughout the campaign. Combining results of these wavelengths, we find a signature of delay of about two days between IR and Radio. The X-ray spectrum yielded double Fe line profiles which corresponded to red and blue components of the relativistic jet. We also present the b...

  3. The DAURE field campaign: meteorological overview

    Directory of Open Access Journals (Sweden)

    O. Jorba

    2011-02-01

    Full Text Available From end of February until March 2009 and July 2009 the experimental campaign named DAURE took place in northeastern Spain in both an urban and rural sites (Barcelona city and Montseny Natural Park with the main objective of studying the formation and transport processes of particulate matter in the region. Several groups collaborated in an extensive measurement campaign with aerosol monitoring, meteorological measurements, atmospheric vertical structure retrievals from LIDAR and supported by numerical simulations of the meteorological and air quality conditions over the region. In this article, we present a description of the main meteorological conditions that affected the Barcelona geographical area during the campaign. The main synoptic conditions are identified and discussed by means of meteorological observations and numerical weather prediction models. Furthermore, a detailed analysis of the local meteorological conditions during the campaign is also presented. The characteristic surface wind field and the vertical structure of the main flows affecting Barcelona and the Montseny rural site are discussed using high-resolution mesoscale meteorological simulations, vertical profiles of LIDAR measurements, radiosoundings, and analysis of backward dispersion simulations with a Lagrangian model. The analysis permits the identification of three main meteorological regimes for the winter campaign (February and March 2009: a first regime dominated by high-pressure conditions over Barcelona and western Mediterranean Basin, high insolation, and the development of thermally-driven wind flows. A second regime is characterized by a strong northwestern advection that produced a cleansing action over the atmosphere. And a third identified regime is dominated by strong stagnant conditions produced by thermal inversions that decouple the low troposphere of plain and coastal areas from mountainous terrains. On the other hand, the main meteorological regimes

  4. Parental overprotection revisited.

    Science.gov (United States)

    Thomasgard, M; Metz, W P

    1993-01-01

    Dimensions of parental overprotection are clarified in a critical review of the research and clinical literature. An indulgent style of parenting is distinguished from an overprotective parent-child relationship. Differential antecedents and outcomes are proposed for each of these forms of parent-child interaction. Measures of protection are reviewed. A new conceptual model of parental overprotection is presented which takes into account child, parent, family, socio-cultural, environmental and resiliency factors. Directions for future research are suggested. PMID:8287694

  5. Changing consumer attitudes to energy efficiency: Midterm results from an advertising campaign

    Energy Technology Data Exchange (ETDEWEB)

    Peters, J.S.; Seiden, K.; Baggett, S.; Morander, L.

    1998-07-01

    As utilities move away from rebates and incentives, many choose to use educational campaigns as a means to continue energy efficiency acquisition efforts. Measuring these effects is difficult and has long been considered nearly impossible by many in the evaluation community. Given the difficulty of observing behavior changes associated with education campaigns, this project sought to measure the likelihood that consumers exposed to a campaign will take the action. A model of behavior change, the theory of planned behavior developed by Icek Ajzen demonstrates that such is possible. This paper reports on the results of a longitudinal panel study of an energy efficiency mass-market educational campaign, using the Ajzen model with results from a five-wave survey of 1,200 targeted consumers and a control group of 1,200. The first wave collected pre-campaign data in Spring 1997. The authors compare these baseline data with data collected from the second and third survey waves, which were performed in Fall 1997 and Spring 1998, respectively.

  6. The "sugar pack" health marketing campaign in Los Angeles County, 2011-2012.

    Science.gov (United States)

    Barragan, Noel C; Noller, Ali J; Robles, Brenda; Gase, Lauren N; Leighs, Michael S; Bogert, Suzanne; Simon, Paul A; Kuo, Tony

    2014-03-01

    As part of a comprehensive approach to combating the obesity epidemic, the Los Angeles County Department of Public Health launched the "Sugar Pack" health marketing campaign in fall 2011. Carried out in three stages, the campaign sought to educate and motivate the public to reduce excess calorie intake from sugar-sweetened beverage consumption. The primary Sugar Pack creative concepts provided consumers with information about the number of sugar packs contained in sugary drinks. Data from formative market research as well as lessons from previous campaigns in other U.S. jurisdictions informed the development of the materials. These materials were disseminated through a multipronged platform that included paid outdoor media on transit and billboards and messaging using social media (i.e., Twitter, Facebook, YouTube, and sendable e-cards). Initial findings from a postcampaign assessment indicate that the Sugar Pack campaign reached broadly into targeted communities, resulting in more than 515 million impressions. Lessons learned from the campaign suggest that employing health marketing to engage the public can lead to increased knowledge, favorable recognition of health messages, and self-reported intention to reduce sugar-sweetened beverage consumption, potentially complementing other obesity prevention strategies in the field. PMID:24149214

  7. Effectiveness of a Social Marketing Campaign Promoting Use of a Sexual Health Text Service by Teens.

    Science.gov (United States)

    Willoughby, Jessica Fitts

    2015-01-01

    Sexual health text message services are becoming an increasingly popular way to provide adolescents with accurate sexual health information, but promotion of such services is often limited. This study uses three quantitative methods (service use data, a text message-based questionnaire, and an in-school online survey) to assess the effectiveness of an in-school social marketing campaign promoting a sexual health text message service that connects teens directly with a health educator. The 3-month campaign was associated with increased service use, but use was still relatively low. Follow-up qualitative work that included focus groups and interviews found a number of barriers to use. Teens indicated they did not have sexual health questions, did not think of the service, or were unsure how to use it. Teens also brought up additional barriers such as concern over parents seeing the messages. Implications for text message service providers and health educators are discussed.

  8. The HPV Vaccination Campaign: A Project of Moral Regulation in an Era of Biopolitics

    Directory of Open Access Journals (Sweden)

    Erin Connell

    2010-01-01

    Full Text Available This article examines the Canadian human papillomavirus (HPV vaccination campaign to analyze the ways in which HPV and the threat of cervical cancer are framed as well as the individual risk management strategies that are made available to mothers and their daughters. The authors argue that the HPV campaign is illustrative of the moralization of health, a convergence of the regulatory discourses of moralization and medicalization in an era of biopolitics. Significantly, these discourses are put into play by a complex professional alliance that is mobilized by the extensive resources of the pharmaceutical industry. The convergence of both medical and market interests thrusts responsibility on parents, specifically mothers, as well as schools, resulting in a vaccination program that verges on mandatory. These HPV and cervical cancer prevention discourses constitute a moral regulation project directed at the regulation of the bodies of young women.

  9. The initiative of the ICES MR: Children teach their parents

    International Nuclear Information System (INIS)

    Air and soil pollution, increased water discharge and energy consumption, forest and plant fires are often caused by low general and ecological culture. Nuclear power has long been a main target of environmental campaigners, in Europe as well as America. The past 200 years have seemed to reinforce their case: the Chernobyl accident was compounded by fears that a similar disaster could occur in any of the antiquated graphite-cooled reactors, revelations that leaks and mishaps from Windscale/Sellafield were far worse than originally reported, campaigns against reprocessing in Germany and Japan and alarming data on nuclear hazards from sunken Russian submarines and leaking waste storage tanks. The International Center for Environmental Safety of Minatom of Russia (ICES MR) is an autonomous non-commercial organisation. The mission of the Center is to assist in environment improving and consolidation of international contacts in environmental safety, to assist in development of te positive public perception of nuclear power. We attach great significance to interaction with the public, administrations of regions and State Duma deputies. Very often a dread of radiation and protests against nuclear power development are caused by lack or insufficiency of information concerning what is radiation, how it influences a human being and nature, where is real and not made-up danger. Here it is very important to organize work with the youth. Our first experience was a Children Ecological Olympiad 'Sozvezdie'. The Olympiad was held in the Russian Cosmonauts Training Center in Zvezdny gorodok in May 2001. It has a success and showed the strong interest of schoolchildren, their parents and teachers in environmental problems, in the nuclear power as an environment friendly energy production. Together with the UNESCO department and the Youth Department of Russian Nuclear Society for youth interaction we have prepared proposals concerning establishing Youth Environmental Centers in

  10. Diabetes Movie (For Parents)

    Medline Plus

    Full Text Available ... Parents for Kids for Teens Parents Home General Health Growth & Development Infections Diseases & Conditions Pregnancy & Baby Nutrition & Fitness Emotions & Behavior School & Family Life First Aid & ...

  11. Changes in beliefs and attitudes toward people with depression and schizophrenia - results of a public campaign in Germany.

    Science.gov (United States)

    Makowski, Anna C; Mnich, Eva E; Ludwig, Julia; Daubmann, Anne; Bock, Thomas; Lambert, Martin; Härter, Martin; Dirmaier, Jörg; Tlach, Lisa; Liebherz, Sarah; von dem Knesebeck, Olaf

    2016-03-30

    We examined the impact of a mental health awareness campaign on public attitudes. The campaign was embedded in the project psychenet - Hamburg Network for Mental Health. Beliefs and attitudes were examined before and after specific awareness measures in Hamburg (intervention region) and Munich (control region). Analyses were based on representative surveys (2011: N=2014; 2014: N=2006). Vignettes with symptoms suggestive of depression respectively schizophrenia were presented, followed by questions on social distance, beliefs and emotional reactions. Analyses of variance tested variations between regions over time and differences between those aware of the campaign and those not aware. In 2014, 7.3% (n=74) of the Hamburg respondents were aware of the psychenet campaign. Regarding the total sample, there were minor changes in attitudes. Differentiated according to campaign awareness among Hamburg respondents, those who were aware showed less desire for social distance toward a person with depression. Moreover, respondents aware of the campaign stated less often that a person with schizophrenia is in need of help. The campaign had small impact on attitudes. A substantial change in ingrained attitudes toward persons with mental health problems is difficult to achieve with interventions targeting the general public.

  12. Parental Involvement to Parental Engagement: A Continuum

    Science.gov (United States)

    Goodall, Janet; Montgomery, Caroline

    2014-01-01

    Based on the literature of the field, this article traces a continuum between parental involvement with schools, and parental engagement with children's learning. The article seeks to shed light on an area of confusion; previous research has shown that different stakeholder groups understand "parental engagement" in different ways.…

  13. Resilient Parenting: Overcoming Poor Parental Bonding

    Science.gov (United States)

    Travis, Wendy J.; Combs-Orme, Terri

    2007-01-01

    This study identified groups of mothers with varying patterns of adaptive functioning and bonds with their own parents. These patterns were related to mothers' parenting of their own children to understand how some mothers avoid repeating the cycle of poor parenting. Data from 210 new mothers were analyzed before hospital discharge about bonding…

  14. Psychometric properties of an adapted version of the parental sense of competence (PSOC) scale for Portuguese at-risk parents

    OpenAIRE

    Nunes, Cristina; Jiménez García, Lucía; Menéndez Álvarez-Dardet, Susana; Ayala-Nunes, Lara; Hidalgo García, María Victoria

    2014-01-01

    Parental sense of competence is one of the central dimensions targeted on psychosocial interventions aimed at supporting at-risk families. Researchers and practitioners need reliable instruments to assess the parental role adapted for these families. Although the Parental Sense of Competence (PSOC) scale has been frequently used to assess this construct, there is still no adapted version for Portuguese parents. In this study, the reliability, validity, and factor structure of t...

  15. Influence of parental alcohol-related attitudes, behavior and parenting styles on alcohol use in late and very late adolescence.

    Science.gov (United States)

    Stafström, Martin

    2014-01-01

    Parents influence adolescent drinking behavior, but to what extent does this association diminish with age, however? The cross-sectional data was drawn from the Scania drug use survey 2007, consisting of 4,828 secondary education students in the 9th and 11th grade. The age- and gender-adjusted findings indicate that having parents who are consenting to alcohol use (OR 1.4), having been provided with alcohol by one's parents (OR 1.8), having parents with an authoritarian (OR 1.5) or neglectful (OR 2.1) parenting style, and having parents who both have a university degree (OR 1.3) were factors significantly associated with monthly heavy episodic drinking. These findings lead to the conclusion that parenting styles as well as parental attitudes and behaviors are important throughout the high school years. Thus, prevention targeting parents should emphasize both these domains. PMID:24776849

  16. Influence of parental alcohol-related attitudes, behavior and parenting styles on alcohol use in late and very late adolescence.

    Science.gov (United States)

    Stafström, Martin

    2014-01-01

    Parents influence adolescent drinking behavior, but to what extent does this association diminish with age, however? The cross-sectional data was drawn from the Scania drug use survey 2007, consisting of 4,828 secondary education students in the 9th and 11th grade. The age- and gender-adjusted findings indicate that having parents who are consenting to alcohol use (OR 1.4), having been provided with alcohol by one's parents (OR 1.8), having parents with an authoritarian (OR 1.5) or neglectful (OR 2.1) parenting style, and having parents who both have a university degree (OR 1.3) were factors significantly associated with monthly heavy episodic drinking. These findings lead to the conclusion that parenting styles as well as parental attitudes and behaviors are important throughout the high school years. Thus, prevention targeting parents should emphasize both these domains.

  17. Bringing in the target audience in bystander social marketing materials for communities: suggestions for practitioners.

    Science.gov (United States)

    Potter, Sharyn J; Stapleton, Jane G

    2011-06-01

    The Know Your Power™ social marketing campaign images model active bystander behaviors that target audience members can use in situations where sexual and relationship violence and stalking are occurring, have occurred, or have the potential to occur. In this practitioner note, we describe strategies that we have used to engage target audience members in the development of the social marketing campaign that we hope can be used by practitioners. We give examples from the development and evaluation of the Know Your Power(TM) social marketing campaign that used focus group and other types of feedback from the target audience to inform the direction of the campaign.

  18. An Expert Systems Approach for PR Campaigns Research.

    Science.gov (United States)

    Cameron, Glen T.; Curtin, Patricia A.

    1992-01-01

    Describes an expert system (the artificial intelligence program "Publics") that helps users identify key publics for public relations campaigns. Examines advantages and problems encountered in its use in public relations campaigns classrooms. (SR)

  19. Saving children's lives: a communication campaign in Egypt.

    Science.gov (United States)

    Hirschhorn, N

    1985-01-01

    There are 2 features of Egypt's National Control of Diarrheal Diseases Project (NCDDP) that are central to its effective management: the NCDDP enjoys a certain degree of autonomy to the extent that it can reach beyond the Ministry of Health to bring in specialists through grants and contracts, and it has the power to manage its own budget and personnel; and the NCDDP is not a group of separate program elements but an integration of elements -- training of health workers; production, distribution, and marketing of oral rehydration salts (ORS); monitoring and evaluation of the project; and education and promotion via television, radio, and other public media. These aspects are all concurrently active, and all are maintained and coordinated through the Secretariat, the technical arm of NCDDP. The goal of the communications element, the focus of this discussion, is to teach, persuade, and change the behaviors of all Egyptian mothers of children under 3 years and other specific target groups, especially health personnel, pharmacists, mass media reporters, and decisionmakers involved with the management of diarrhea and dehydration programs. Data acquired through target audience research provides program planners with the most useful and valid information upon which to build a communication campaign. This holds true whether the activity is to select an appropriate logo to call attention to the campaign or to determine the most effective channels through which to communicate social messages. Regarding the logo, 4 designs were selected from among 10 submitted by independent artists and advertising agencies. Focus groups and brief interviews in public places on these 4 logos were carried out to determine audience response. Questioning the mothers who participated in focus groups helped project staff determine what amount of fluid a mother would find believable to give to a child with diarrhea. In addition, surveys showed that a 200cc packet of salts would be the most

  20. Comparison of rates of referral and diagnosis of axial spondyloarthritis before and after an ankylosing spondylitis public awareness campaign.

    Science.gov (United States)

    Harrison, Andrew A; Badenhorst, Christoffel; Kirby, Sandra; White, Douglas; Athens, Josie; Stebbings, Simon

    2014-07-01

    The objective of this research is to measure the effect of a national ankylosing spondylitis (AS) public awareness campaign on numbers of referrals for suspected AS and numbers of cases diagnosed with axial spondyloarthritis (SpA). A television advertising campaign was conducted by Arthritis New Zealand in 2011 to raise public awareness of AS. A retrospective analysis was made of referrals received by the three rheumatology services 3 months before the campaign started and 3 months after the campaign ended. The age, gender, number of referrals for suspected AS and number of referrals resulting in a diagnosis of axial SpA were recorded. Independent analysis showed that the awareness campaign reached 82 % of the primary target audience. In the 3 months after the awareness campaign, there was a significant increase in referrals for suspected AS compared with the 3 months before the campaign (54 vs. 88, 63 %, p = 0.0056). Referrals for other conditions did not change. The number of referrals resulting in a diagnosis of axial SpA also increased (27 vs. 44, 63 %, p = 0.0576). The mean ages of the patients referred and of those diagnosed with axial SpA did not change. The male/female ratio was 1:1 among the referrals for suspected AS and 2:1 in referrals diagnosed with axial SpA, before and after the campaign. The Arthritis New Zealand AS public awareness campaign was associated with a significant increase in referrals to rheumatology services for suspected AS and an increase in the diagnosis of axial SpA in clinics. PMID:24609715

  1. The Persuasion of Image Building and Presidential Campaigns.

    Science.gov (United States)

    Thomas, David A.

    In a presidential election campaign, any dimension of an image is important if it motivates the voters to favor or disfavor a candidate. Therefore, to study what motivates electoral behavior is one way to study the persuasion of image building in presidential campaigns. In this paper some of the research in presidential election campaigns is…

  2. 29 CFR 452.69 - Expenses of campaign literature.

    Science.gov (United States)

    2010-07-01

    ... 29 Labor 2 2010-07-01 2010-07-01 false Expenses of campaign literature. 452.69 Section 452.69... AND DISCLOSURE ACT OF 1959 Campaign Safeguards § 452.69 Expenses of campaign literature. Each... is no requirement that the union distribute the literature of the candidate free of charge. In...

  3. 5 CFR 734.411 - Participation in political campaigning; prohibitions.

    Science.gov (United States)

    2010-01-01

    ... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Participation in political campaigning... and Positions § 734.411 Participation in political campaigning; prohibitions. An employee covered under this subpart may not: (a) Take an active part in managing the political campaign of a...

  4. Parent Hearing Aid Experiences

    Science.gov (United States)

    Munoz, Karen; Roberts, Mallory; Mullings, Day; Harward, Richard

    2012-01-01

    This study addresses parent experiences in obtaining and managing hearing aids for their young child. The purpose was to identify challenges parents encounter to determine what state agencies can do to improve parent access to amplification. Data were collected July through September of 2010; 40 parents of children ages birth to 3 years old…

  5. Parental authority in flux

    OpenAIRE

    Reiter, Herwig; Kuhar, Metka

    2015-01-01

    The aim of this article is to investigate the workings of parental authority in Slovenian families: how is parental authority asserted and how do adolescents react to parental authority? Based on a qualitative exploration, the study shows that parental authority is accommodated in ways that comply with the general culture of intergenerational negotiations

  6. Fear and Leadership in Union Organizing Campaigns

    Directory of Open Access Journals (Sweden)

    Caroline Murphy

    2016-01-01

    Full Text Available This article adopts a mobilization framework to examine the crucial actions of workplace activists in overcoming fear of employer reprisal during union organizing campaigns in hostile environments. The article explores fear as part of the organizing process in two ways; first, we examine how fear can act as a stimulus for workplace activists to take action in an attempt to overcome the source of that fear. Second, we examine fear as an inhibiting factor in organizing, whereby the presence of fear hinders individuals from taking action. Using qualitative data from interviews conducted with workplace activists across a variety of campaigns in Ireland, this article examines the process through which workplace activists conquer their own sense of fear and undertake the task of mobilizing colleagues toward collective action in pursuit of union representation amid fear of employer reprisal.

  7. Local Election Campaign in Social Media

    DEFF Research Database (Denmark)

    Bock Segaard, Signe; Agger Nielsen, Jeppe

    In this paper we focus on the usage of social media in political election campaigns. These new arenas have become increasingly important for democratic purposes, such as opinion sharing and discussions between candidates and voters. But there is a lack of research on how social media is used...... candidates, content registration of local blogs, and log file data of local blogs through Google Analytics). In contrast to the democratic vision for social media the analysis demonstrates that the election blogs primarily are used by those who are most politically active in advance. The analysis also shows...... that the majority of participation consists of one-way information dissemination with little exchange of information and opinions. The main findings also indicate a paradox: there is a mismatch between the type of communication the candidate themselves say is important in the local election campaign...

  8. The FORMAT campaign in summer 2002

    Energy Technology Data Exchange (ETDEWEB)

    Ordonez, C.; Steinbacher, M.; Dommen, J.; Prevot, A.S.H.

    2003-03-01

    Within the framework of the EC project FORMAT (Formaldehyde as a Tracer of Photooxidation in the Troposphere) the Laboratory of Atmospheric Chemistry participated in a field campaign in the Milan area dur-ing summer 2002. Ground and airborne based measurements of formaldehyde and other trace gases were performed in order to enhance the knowledge of the tropospheric distribution of formaldehyde and its influence in photochemical processes. (author)

  9. The Z CamPaign: Year Five

    CERN Document Server

    Simonsen, Mike

    2014-01-01

    Entering into the fifth year of the Z CamPaign, the author has developed a website summarizing our findings which will also act as a living catalog of bona fide Z Cam stars, suspected Z Cams and Z Cam impostors. In this paper we summarize the findings of the first four years of research, introduce the website and its contents to the public and discuss the way forward into year five and beyond.

  10. The Demeter micro satellite launch campaign

    Science.gov (United States)

    Dubourg, V.; Kainov, V.; Thoby, M.; Silkin, O.; Solovey, V.

    The CNES Micro satellite DEMETER is planned for launch by the end of June 2004 on a DNEPR launcher, from the Baíkonur cosmodrome. DEMETER will be the main payload among nine co-passengers. DEMETER, initiated by CNES in 1998, is the first model of the MYRIADE micro satellites line of product; at the time when this abstract is issued, the satellite is going through the final integration tests, as well as the last system validation phase. The space head module of the launcher has been developed by the Ukrainian YSDO company, and a successful fit check test campaign has been performed in December 2003 and January 2004 that allowed confirming the compatibility of the payloads with their launcher interface. The launch campaign is in process of preparation, implying a close partnership between the satellite team at CNES and Russian and Ukrainian launcher authorities: DEMETER is a pioneer not only for the satellite concept itself, but also for being the first satellite of this range (3 axis stabilized, including an hydrazine propulsion system and developed by a national space agency) being launched on a Russian space adapted intercontinental ballistic missile SS18. The launch service is contracted and managed by ISC Kosmotras, and it will also be the first sun synchronous orbit launch for DNEPR. Thus the launch preparation proved to be a very challenging endeavour providing all the actors with very rich human experience, as well as technical exchanges, in the fields of launcher technology and interfaces, facilities adaptation, logistics and project coordination. In the coming paper, a short presentation of the DEMETER satellite and of the DNEPR launcher will be made, but the main purpose is to present: the launch campaign preparation milestones, the launch campaign itself and related preliminary results and the lessons learnt from this first CNES/DNEPR experience to open the way to the future MYRIADE launches. A common CNES/KOSMOTRAS presentation is proposed at the

  11. Cost Effective Campaigning in Social Networks

    OpenAIRE

    Kotnis, Bhushan; Kuri, Joy

    2016-01-01

    Campaigners are increasingly using online social networking platforms for promoting products, ideas and information. A popular method of promoting a product or even an idea is incentivizing individuals to evangelize the idea vigorously by providing them with referral rewards in the form of discounts, cash backs, or social recognition. Due to budget constraints on scarce resources such as money and manpower, it may not be possible to provide incentives for the entire population, and hence ince...

  12. Strategies for reward-based crowdfunding campaigns

    OpenAIRE

    Kraus, Sascha; Richter, Christian; Brem, Alexander; Chang, M.-L.; Cheng, C. -F.

    2016-01-01

    Crowdfunding represents an alternative way of funding entrepreneurial ventures – and is attracting a high amount of interest in research as well as practice. Against this back- ground, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446 crowdfunding projects were gathered and empirically analyzed. Three different paths of successful crowdfunding projects could be identified and are described in detail. Practical implications of crow...

  13. Using Theory to Design Evaluations of Communication Campaigns: The Case of the National Youth Anti-Drug Media Campaign

    OpenAIRE

    Hornik, Robert C; Yanovitzky, Itzhak

    2003-01-01

    We present a general theory about how campaigns can have effects and suggest that the evaluation of communication campaigns must be driven by a theory of effects. The National Youth Anti-Drug Media Campaign illustrates both the theory of campaign effects and implications that theory has for the evaluation design. Often models of effect assume that individual exposure affects cognitions that continue to affect behavior over a short term. Contrarily, effects may operate through social or instit...

  14. Feasibility study of the AOSTA experimental campaign

    Science.gov (United States)

    Carta, M.; Blaise, P.; Bethaz, C.; Boccia, F.; Fabrizio, V.; Geslot, B.; Grossi, A.; Gruel, A.

    2016-03-01

    The reduction of the nuclear waste is one of the most important nuclear issues. The high radiotoxicity of the spent fuel is due to plutonium and some minor actinides (MAs) such as neptunium, americium and curium, above all. One way to reduce their hazard is to destroy by fission MAs in appropriate nuclear reactors. To allow the MAs destruction an important effort have been done on the nuclear data due to the poor knowledge in this field. In the framework of one of the NEA Expert Group on Integral Experiments for Minor Actinide Management an analysis of the feasibility of MAs irradiation campaign in the TAPIRO fast research reactor is carried out. This paper provides preliminary results obtained by calculations modelling the irradiation, in different TAPIRO irradiation channels, of some CEA samples coming from the French experimental campaign OSMOSE, loaded with different contents of MAs, in order to access, through particular peak spectrometry, to their capture cross section. On the basis of neutron transport calculation results, obtained by both deterministic and Monte Carlo methods, an estimate of the irradiated samples counting levels from the AOSTA (Activation of OSMOSE Samples in TAPIRO) experimental campaign is provided.

  15. Feasibility study of the AOSTA experimental campaign

    Directory of Open Access Journals (Sweden)

    Carta M.

    2016-01-01

    Full Text Available The reduction of the nuclear waste is one of the most important nuclear issues. The high radiotoxicity of the spent fuel is due to plutonium and some minor actinides (MAs such as neptunium, americium and curium, above all. One way to reduce their hazard is to destroy by fission MAs in appropriate nuclear reactors. To allow the MAs destruction an important effort have been done on the nuclear data due to the poor knowledge in this field. In the framework of one of the NEA Expert Group on Integral Experiments for Minor Actinide Management an analysis of the feasibility of MAs irradiation campaign in the TAPIRO fast research reactor is carried out. This paper provides preliminary results obtained by calculations modelling the irradiation, in different TAPIRO irradiation channels, of some CEA samples coming from the French experimental campaign OSMOSE, loaded with different contents of MAs, in order to access, through particular peak spectrometry, to their capture cross section. On the basis of neutron transport calculation results, obtained by both deterministic and Monte Carlo methods, an estimate of the irradiated samples counting levels from the AOSTA (Activation of OSMOSE Samples in TAPIRO experimental campaign is provided.

  16. PR Students Learn to Target Audiences through Computers.

    Science.gov (United States)

    Kalupa, Frank B.; Trotter, Edgar P.

    1979-01-01

    Describes an advanced course in public relations methods wherein students use an online computer terminal system to analyze up-to-date field data and to prepare realistic audience-targeted campaigns. (RL)

  17. Reconceptualizing Parent Involvement: Parent as Accomplice or Parent as Partner?

    Science.gov (United States)

    Stitt, Nichole M.; Brooks, Nancy J.

    2014-01-01

    Policy statements of the last two decades have directed schools to enter into partnerships with parents to enhance the social, emotional, and academic growth of their children. However, in practice and scholarship, parental involvement has been constructed as attendance to school-based activities and needs. This article draws on data from an…

  18. Do vegetarian marketing campaigns promote a vegan diet?

    OpenAIRE

    James, Waters

    2015-01-01

    This paper examines whether vegetarian marketing campaigns promote a vegan diet. Our trivariate model of omnivorous, vegetarian, and vegan consumption is estimated using twenty years of UK data. For short-lived campaigns, we find no persistent effect, but observe a rise and fall in vegan numbers during adjustment. For long-running campaigns, we find that for every person who adopts a vegetarian diet in such a campaign, around 0.34 people adopt a vegan diet. In a campaign to market veganis...

  19. Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign.

    Science.gov (United States)

    Duke, Jennifer C; Alexander, Tesfa N; Zhao, Xiaoquan; Delahanty, Janine C; Allen, Jane A; MacMonegle, Anna J; Farrelly, Matthew C

    2015-01-01

    In 2014, the Food and Drug Administration (FDA) launched its first tobacco-focused public education campaign, The Real Cost, aimed at reducing tobacco use among 12- to 17-year-olds in the United States. This study describes The Real Cost message strategy, implementation, and initial evaluation findings. The campaign was designed to encourage youth who had never smoked but are susceptible to trying cigarettes (susceptible nonsmokers) and youth who have previously experimented with smoking (experimenters) to reassess what they know about the "costs" of tobacco use to their body and mind. The Real Cost aired on national television, online, radio, and other media channels, resulting in high awareness levels. Overall, 89.0% of U.S. youth were aware of at least one advertisement 6 to 8 months after campaign launch, and high levels of awareness were attained within the campaign's two targeted audiences: susceptible nonsmokers (90.5%) and experimenters (94.6%). Most youth consider The Real Cost advertising to be effective, based on assessments of ad perceived effectiveness (mean = 4.0 on a scale from 1.0 to 5.0). High levels of awareness and positive ad reactions are requisite proximal indicators of health behavioral change. Additional research is being conducted to assess whether potential shifts in population-level cognitions and/or behaviors are attributable to this campaign. Current findings demonstrate that The Real Cost has attained high levels of ad awareness which is a critical first step in achieving positive changes in tobacco-related attitudes and behaviors. These data can also be used to inform ongoing message and media strategies for The Real Cost and other U.S. youth tobacco prevention campaigns. PMID:26679504

  20. Youth's Awareness of and Reactions to The Real Cost National Tobacco Public Education Campaign.

    Directory of Open Access Journals (Sweden)

    Jennifer C Duke

    Full Text Available In 2014, the Food and Drug Administration (FDA launched its first tobacco-focused public education campaign, The Real Cost, aimed at reducing tobacco use among 12- to 17-year-olds in the United States. This study describes The Real Cost message strategy, implementation, and initial evaluation findings. The campaign was designed to encourage youth who had never smoked but are susceptible to trying cigarettes (susceptible nonsmokers and youth who have previously experimented with smoking (experimenters to reassess what they know about the "costs" of tobacco use to their body and mind. The Real Cost aired on national television, online, radio, and other media channels, resulting in high awareness levels. Overall, 89.0% of U.S. youth were aware of at least one advertisement 6 to 8 months after campaign launch, and high levels of awareness were attained within the campaign's two targeted audiences: susceptible nonsmokers (90.5% and experimenters (94.6%. Most youth consider The Real Cost advertising to be effective, based on assessments of ad perceived effectiveness (mean = 4.0 on a scale from 1.0 to 5.0. High levels of awareness and positive ad reactions are requisite proximal indicators of health behavioral change. Additional research is being conducted to assess whether potential shifts in population-level cognitions and/or behaviors are attributable to this campaign. Current findings demonstrate that The Real Cost has attained high levels of ad awareness which is a critical first step in achieving positive changes in tobacco-related attitudes and behaviors. These data can also be used to inform ongoing message and media strategies for The Real Cost and other U.S. youth tobacco prevention campaigns.

  1. Development and evaluation of a youth mental health community awareness campaign – The Compass Strategy

    Directory of Open Access Journals (Sweden)

    Harris Meredith G

    2006-08-01

    Full Text Available Abstract Background Early detection and treatment of mental disorders in adolescents and young adults can lead to better health outcomes. Mental health literacy is a key to early recognition and help seeking. Whilst a number of population health initiatives have attempted to improve mental health literacy, none to date have specifically targeted young people nor have they applied the rigorous standards of population health models now accepted as best practice in other health areas. This paper describes the outcomes from the application of a health promotion model to the development, implementation and evaluation of a community awareness campaign designed to improve mental health literacy and early help seeking amongst young people. Method The Compass Strategy was implemented in the western metropolitan Melbourne and Barwon regions of Victoria, Australia. The Precede-Proceed Model guided the population assessment, campaign strategy development and evaluation. The campaign included the use of multimedia, a website, and an information telephone service. Multiple levels of evaluation were conducted. This included a cross-sectional telephone survey of mental health literacy undertaken before and after 14 months of the campaign using a quasi-experimental design. Randomly selected independent samples of 600 young people aged 12–25 years from the experimental region and another 600 from a comparison region were interviewed at each time point. A series of binary logistic regression analyses were used to measure the association between a range of campaign outcome variables and the predictor variables of region and time. Results The program was judged to have an impact on the following variables, as indicated by significant region-by-time interaction effects (p Conclusion We believe this is the first study to apply the rigorous standards of a health promotion model including the use of a control region to a mental health population intervention. The

  2. Youth’s narratives about family members smoking: parenting the parent- it’s not fair!

    Directory of Open Access Journals (Sweden)

    Woodgate Roberta L

    2012-11-01

    Full Text Available Abstract Background Successful cancer prevention policies and programming for youth must be based on a solid understanding of youth’s conceptualization of cancer and cancer prevention. Accordingly, a qualitative study examining youth’s perspectives of cancer and its prevention was undertaken. Not surprisingly, smoking (i.e., tobacco cigarette smoking was one of the dominant lines of discourse in the youth’s narratives. This paper reports findings of how youth conceptualize smoking with attention to their perspectives on parental and family-related smoking issues and experiences. Methods Seventy-five Canadian youth ranging in age from 11–19 years participated in the study. Six of the 75 youth had a history of smoking and 29 had parents with a history of smoking. Youth were involved in traditional ethnographic methods of interviewing and photovoice. Data analysis involved multiple levels of analysis congruent with ethnography. Results Youth’s perspectives of parents and other family members’ cigarette smoking around them was salient as represented by the theme: It’s not fair. Youth struggled to make sense of why parents would smoke around their children and perceived their smoking as an unjust act. The theme was supported by four subthemes: 1 parenting the parent about the dangers of smoking; 2 the good/bad parent; 3 distancing family relationships; and 4 the prisoner. Instead of being talked to about smoking it was more common for youth to share stories of talking to their parents about the dangers of smoking. Parents who did not smoke were seen by youth as the good parent, as opposed to the bad parent who smoked. Smoking was an agent that altered relationships with parents and other family members. Youth who lived in homes where they were exposed to cigarette smoke felt like a trapped prisoner. Conclusions Further research is needed to investigate youth’s perceptions about parental cigarette smoking as well as possible linkages

  3. Winning strategies of political campaigns in hybrid electoral spaces. Case study – Iasi County

    Directory of Open Access Journals (Sweden)

    Adrian Marius Tompea

    2012-10-01

    Full Text Available Our material introduces the concept of hybrid electoral area, as a distinct electoral entity set up by special territorial and administrative processes. We analyze specific cases of such spaces in Iasi and we see how the winning electoral strategies have been configured here. We provide examples of campaign activities and actions which ensured the candidates’ success by simultaneously targeting both the electoral sub-spaces and the community seen as whole.

  4. Iranian Women’s Experience of Mandatory Hijab : A Case Study of a Campaign on Facebook

    OpenAIRE

    Hamzehei, Pegah

    2014-01-01

    The current research is analyzing self-representation of Iranian women in Facebook relating tothe mandatory veil case study. Social media is assisting Iranian women to demonstrate theirprotest against mandatory hijab in various aspects. Iranian women are benefiting from theoutstanding features associated with social media, particularly Facebook, such as anonymity,publicity and freedom of speech. Therefore, this study’s target is to investigate and analyzeMandatory Veil Diaries campaign on the...

  5. Take note! Generating stakeholder awareness : Case Study: Public relations campaign in a nonprofit organisation

    OpenAIRE

    Dunkerley, Susanna

    2016-01-01

    In September 2014, international business association Amcham Finland expanded its oper-ations into the United States, opening an office in New York City. Establishing an office outside Finland was a major development for the nonprofit member association. Situation analysis conducted by management in March 2014 showed that the association’s stake-holders were not aware of the new office. To help inform stakeholders of the upcoming development, a targeted public relations campaign was developed...

  6. Parenting an infant with a congenital anomaly: how are perceived burden and perceived personal benefits related to parenting stress?

    Science.gov (United States)

    Fonseca, Ana; Nazaré, Bárbara; Canavarro, Maria Cristina

    2015-03-01

    This study aimed to characterize parents' negative (perceived burden) and positive (perceived personal benefits) perceptions about parenting an infant with a congenital anomaly (CA), and to investigate their role in parenting stress. Forty-three couples (43 mothers and 36 fathers) whose 6-month-old infants had a CA completed several questionnaires: the Impact on Family Scale-Revised, the Positive Contributions Scale, and the Parenting Stress Index-Short Form. The results showed similarities between maternal and paternal perceptions. For mothers, higher levels of burden and lower levels of personal benefits were found to predict higher levels of parenting stress. For fathers, greater burden was associated with higher levels of parenting stress. Some dimensions of personal benefits moderated the relationship between burden and parenting stress, for both genders. Specific strategies targeting negative and positive perceptions should be considered when developing psychological interventions to promote the family's adaptation to the experience of parenting an infant with a CA.

  7. FORMATION OF PARENTAL COMPETENCE OF CONDITIONS OF ELEMENTARY SCHOOL

    Directory of Open Access Journals (Sweden)

    B. V. Sergeeva

    2016-03-01

    Full Text Available Article is devoted to a problem of formation of parental competence of younger school students. Results of designing of the maintenance of parental competence of children of younger school age are presented in article. Process of formation of the parental competence of younger school students consisting of 3 blocks is also presented: target, organizational and substantial and estimated and productive, the target block assumes statement of the purpose - formation of parental competence of younger school students and consists of components: motivational and personal (manifestation of interest of parents in successful result of education of younger school students, abilities to empathy, pedagogical reflection, self-checking; Gnostic (existence at parents of knowledge of features of manifestation and formation of the pupil during the different periods of development; communicative and activity (manifestation by parents of abilities to build relationship with the pupil, to stimulate his independence in activity, to apply effective methods of education; competence-based experience (use of the approved and mastered knowledge, skills of education of younger school students in practice of family education; the organizational and substantial, including system methods and forms of formation of parental competence of younger school students; the estimated and productive block of model consists of an assessment of productivity of process of formation of the competence of parents including identification of dynamics of level of parental competence at children of younger school age assuming achievement of sufficient level of parental competence of children of younger school age, and also a condition of formation of parental competence of younger school students. Realization of model of formation of parental competence of children of younger school age of age will be effective at increase of readiness of teachers for formation of pedagogical competence of

  8. Parental authority questionnaire.

    Science.gov (United States)

    Buri, J R

    1991-08-01

    A questionnaire was developed for the purpose of measuring Baumrind's (1971) permissive, authoritarian, and authoritative parental authority prototypes. It consists of 30 items per parent and yields permissive, authoritarian, and authoritative scores for both the mother and the father; each of these scores is derived from the phenomenological appraisals of the parents' authority by their son or daughter. The results of several studies have supported the Parental Authority Questionnaire as a psychometrically sound and valid measure of Baumrind's parental authority prototypes, and they have suggested that this questionnaire has considerable potential as a valuable tool in the investigation of correlates of parental permissiveness, authoritarianism, and authoritativeness.

  9. Parental authority questionnaire.

    Science.gov (United States)

    Buri, J R

    1991-08-01

    A questionnaire was developed for the purpose of measuring Baumrind's (1971) permissive, authoritarian, and authoritative parental authority prototypes. It consists of 30 items per parent and yields permissive, authoritarian, and authoritative scores for both the mother and the father; each of these scores is derived from the phenomenological appraisals of the parents' authority by their son or daughter. The results of several studies have supported the Parental Authority Questionnaire as a psychometrically sound and valid measure of Baumrind's parental authority prototypes, and they have suggested that this questionnaire has considerable potential as a valuable tool in the investigation of correlates of parental permissiveness, authoritarianism, and authoritativeness. PMID:16370893

  10. Social advertising and radio-ecological education as new principles of advertising campaign

    International Nuclear Information System (INIS)

    Probably everyone would name commercial interest and high costs as the basic features of advertising campaign. In 1998 Radon decided to conduct the public information campaign in radioecology. The program consists of several key areas, which include close contacts with journalists, primarily with TV reporters, relating to the above-mentioned topic. This approach helped to promote the idea of public radiation safety to TV screens. From July to December 1998, TV clips about radioactive pollution in new residential districts located on former waste grounds and dumps came out on a weekly basis. Thus, the new dwellers became well aware of potential danger and could protect themselves against it. We also gave priority to the stories about an increased radiation background or high concentrations of radon or mercury in children's care centers and schools. We hoped that it would make the parents be more careful in choosing the places where their children had to spend a lot of time. The third popular topic with the reporters was the city markets during radiological checks of products, such as mushrooms, berries, meat, etc. The environmental public informational campaign is unique in Russia

  11. Gaps in the 2010 measles SIA coverage among migrant children in Beijing: evidence from a parental survey.

    Science.gov (United States)

    Hu, Xiaojiang; Xiao, Suowei; Chen, Binli; Sa, Zhihong

    2012-08-24

    China suffers from high incidence of measles partly due to high population mobility and low vaccination rates among migrants. In this study, we assessed the vaccination coverage of the nationwide measles supplementary immunization activity (SIA) of 2010 and its determinants among migrant children in Beijing. Information was collected through face-to-face interviews with the caregivers of 589 migrant children at train and long-distance bus stations in January 2011, when migrants were traveling home for the Chinese New Year holiday. We estimated that 83.4% of migrant children aged 8 months to 14 years received the measles vaccine during the SIA. This estimated coverage is lower than the official report of 96% among all eligible children in Beijing. Factors associated with being unvaccinated through the SIA included children being at home or in the kindergarten, living in a single-child family, and having a parent who was unaware of the SIA or who had a low level of trust in the government-administered measles campaign. We recommend more focused targeting on migrant children in future measles vaccination campaigns, improved immunization service delivery in unregulated migrant-run kindergartens and at the community level, as well as development of more effective communication methods to reach disadvantaged migrants.

  12. The Velocity Campaign for Ignition on NIF

    Science.gov (United States)

    Callahan, Debra

    2011-10-01

    Achieving ignition requires a high velocity implosion since the energy required for ignition scales like 1/v8. Beyond ignition, a higher velocity produces more robust performance, which will be useful for applications of ignition. In the velocity campaign, we will explore three methods for increasing implosion velocity: increased laser power and energy, optimized hohlraum and capsule materials, and optimized capsule thickness. The main issue with increasing the laser power and energy is the way in which LPI (laser plasma interactions) and hot electron preheat will change as we increase the laser power. Based on scalings from previous data and theory, we expect to couple 80-85% of 1.5 MJ at 475-500 TW. We can also increase the velocity by optimizing the hohlraum and capsule materials. In this campaign, we will explore depleted uranium hohlraums to reduce wall loss and optimize the capsule dopant by replacing the germanium dopant with silicon. Those two changes are expected to increase velocity by 6-7%. Finally, we will optimize the capsule thickness. The optimal capsule thickness is a trade-off between velocity and mix. A thinner capsule has higher velocity, but is more susceptible to mix of the ablator material into the hotspot due to hydrodynamic instabilities seeded by ablation surface imperfections. Once we have achieved adequate capsule areal density, we will optimize the velocity/mix trade off by varying the capsule thickness. We will also make direct measure of Rayleigh-Taylor instability growth by backlighting the growth of engineered features on the surface of the capsule. This will allow us to benchmark our models of mix. In this paper, we will describe the designs and experimental results of the velocity campaign. This work was performed under the auspices of the U.S. Department of Energy by Lawrence Livermore National Laboratory under contract DE-AC52-07NA27344.

  13. Forecasting for a Lagrangian aircraft campaign

    Directory of Open Access Journals (Sweden)

    A. Stohl

    2004-01-01

    Full Text Available A forecast system has been developed in preparation for an upcoming aircraft measurement campaign, where the same air parcels polluted by emissions over North America shall be sampled repeatedly as they leave the continent, during transport over the Atlantic, and upon their arrival over Europe. This paper describes the model system in advance of the campaign, in order to make the flight planners familiar with the novel model output. The aim of a Lagrangian strategy is to infer changes in the chemical composition and aerosol distribution occurring en route by measured upwind/downwind differences. However, guiding aircraft repeatedly into the same polluted air parcels requires careful forecasting, for which no suitable model system exists to date. This paper describes a procedure using both Eulerian-type (i.e. concentration fields and Lagrangian-type (i.e. trajectories model output from the Lagrangian particle dispersion model FLEXPART to predict the best opportunities for a Lagrangian experiment. The best opportunities are defined as being highly polluted air parcels which receive little or no emission input after the first measurement, which experience relatively little mixing, and which are reachable by as many aircraft as possible. For validation the system was applied to the period of the NARE 97 campaign where approximately the same air masses were sampled on different flights. Measured upwind/downwind differences in carbon monoxide (CO and ozone (O3 decreased significantly as the threshold values used for accepting cases as Lagrangian were tightened. This proves that the model system can successfully identify Lagrangian opportunities.

  14. Marketing campaigns and politics – british experience

    Directory of Open Access Journals (Sweden)

    Halida Sarajlić

    2007-12-01

    Full Text Available By gaining political power, individuals and political par¬ties at the same time gain the power to shape not only political but also public life. An accelerated growth of mass media communication has led to the development of various means and techniques of political marketing. This in turn requires certain adjustments to political campaigns and programs, out of which only those adapted to the new communication environment may succeed. Marketing in terms of politics and especially negative comparative advertising, which is becoming increasingly more present and intense in political campaigning, opens a series of ethical questions. Among others, these include whether such advertising in politics is effective, to what extent and what its consequences are. The goal of this paper is to present the main characteristics of political marketing, the effectiveness of the methods and techniques used in the course of elect¬ion campaigning, their consequences and basic differences between political marketing and products and services marketing. A special emphasis will be placed on the presentation of political marketing of Great Britain, which has a long tradition in utilizing marketing methods and techniques in the political arena. Moreover, political moves made by politicians and political parties in Great Britain certainly make a good starting point for shaping an optimal political strategy in other countries, while at the same time taking into account the particulars of a specific political and social environment. Content analysis methodology was used in the preparation of this paper and all the data were gathered from secondary sources.

  15. Transiting exoplanet candidates from K2 Campaigns 5 and 6

    Science.gov (United States)

    Pope, Benjamin J. S.; Parviainen, Hannu; Aigrain, Suzanne

    2016-10-01

    We introduce a new transit search and vetting pipeline for observations from the K2 mission, and present the candidate transiting planets identified by this pipeline out of the targets in Campaigns 5 and 6. Our pipeline uses the Gaussian process-based K2SC code to correct for the K2 pointing systematics and simultaneously model stellar variability. The systematics-corrected, variability-detrended light curves are searched for transits with the box-least-squares method, and a period-dependent detection threshold is used to generate a preliminary candidate list. Two or three individuals vet each candidate manually to produce the final candidate list, using a set of automatically generated transit fits and assorted diagnostic tests to inform the vetting. We detect 145 single-planet system candidates and 5 multi-planet systems, independently recovering the previously published hot Jupiters EPIC 212110888b, WASP-55b (EPIC 212300977b) and Qatar-2b (EPIC 212756297b). We also report the outcome of reconnaissance spectroscopy carried out for all candidates with Kepler magnitude Kp ≤ 13, identifying 12 targets as likely false positives. We compare our results to those of other K2 transit search pipelines, noting that ours performs particularly well for variable and/or active stars, but that the results are very similar overall. All the light curves and code used in the transit search and vetting process are publicly available, as are the follow-up spectra.

  16. Transiting exoplanet candidates from K2 Campaigns 5 and 6

    Science.gov (United States)

    Pope, Benjamin J. S.; Parviainen, Hannu; Aigrain, Suzanne

    2016-06-01

    We introduce a new transit search and vetting pipeline for observations from the K2 mission, and present the candidate transiting planets identified by this pipeline out of the targets in Campaigns 5 and 6. Our pipeline uses the Gaussian Process-based K2SC code to correct for the K2 pointing systematics and simultaneously model stellar variability. The systematics-corrected, variability-detrended light curves are searched for transits with the Box Least Squares method, and a period-dependent detection threshold is used to generate a preliminary candidate list. Two or three individuals vet each candidate manually to produce the final candidate list, using a set of automatically-generated transit fits and assorted diagnostic tests to inform the vetting. We detect 147 single-planet system candidates and 5 multi-planet systems, independently recovering the previously-published hot Jupiters EPIC 212110888b, WASP-55b (EPIC 212300977b) and Qatar-2b (EPIC 212756297b). We also report the outcome of reconnaissance spectroscopy carried out for all candidates with Kepler magnitude Kp ≤ 13, identifying 12 targets as likely false positives. We compare our results to those of other K2 transit search pipelines, noting that ours performs particularly well for variable and/or active stars, but that the results are very similar overall. All the light curves and code used in the transit search and vetting process are publicly available, as are the follow-up spectra.

  17. Talking "truth": predictors and consequences of conversations about a youth antismoking campaign for smokers and nonsmokers.

    Science.gov (United States)

    Dunlop, Sally M

    2011-08-01

    Using data from the Legacy Media Tracking Survey II, this study investigated relations among youth's evaluations of the "truth" antismoking campaign, campaign-related interpersonal discussion, and campaign-relevant outcomes (n = 8,000). Regression analyses showed that smokers were less likely to have discussed the campaign than nonsmokers, and this effect was mediated by negative campaign evaluation. However, smokers with a negative evaluation of the campaign were more likely to talk about it than were nonsmokers reporting negative evaluation. Nonsmokers who talked about the campaign had beliefs, attitudes, and intentions in greater agreement with campaign messages than those who did not talk about the campaign. For smokers, talking about the campaign was associated with beliefs, attitudes, and intentions in greater agreement with campaign messages, but only if associated with positive campaign evaluation. For smokers with a negative campaign evaluation, talking about the campaign was associated with beliefs and attitudes counter to the campaign messages.

  18. Advanced Fuels Campaign FY 2015 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Braase, Lori Ann [Idaho National Lab. (INL), Idaho Falls, ID (United States); Carmack, William Jonathan [Idaho National Lab. (INL), Idaho Falls, ID (United States)

    2015-10-29

    The mission of the Advanced Fuels Campaign (AFC) is to perform research, development, and demonstration (RD&D) activities for advanced fuel forms (including cladding) to enhance the performance and safety of the nation’s current and future reactors; enhance proliferation resistance of nuclear fuel; effectively utilize nuclear energy resources; and address the longer-term waste management challenges. This report is a compilation of technical accomplishment summaries for FY-15. Emphasis is on advanced accident-tolerant LWR fuel systems, advanced transmutation fuels technologies, and capability development.

  19. Scald prevention campaigns: do they work?

    Science.gov (United States)

    Spallek, Melanie; Nixon, Jim; Bain, Chris; Purdie, David M; Spinks, Anneliese; Scott, Debbie; McClure, Rod J

    2007-01-01

    The aim of this study was to quantify the effectiveness of the Queensland "Hot Water Burns Like Fire" campaign. Cross-section temperature sampling of households' bathroom hot water taps was conducted in Brisbane in 1990 before the intervention (n = 872) and in 2002 to 2003 after the intervention (n = 871). In both surveys, temperature was measured with thermometers held under running water from the bathroom hot tap until the reading stabilized (2 minutes). In 2002 to 2003 the interviewer also recorded whether or not the householder believed a tempering valve was installed in the home. The main injury outcome measure was all scald injury-related admissions at hospitals in Queensland from July 1990 to June 2003. The difference between the mean hot water tap temperature in 1990 and in 2002 to 2003 was determined with independent sample t-tests (P < .05). Rates of hospital admissions were grouped into two categories: scald injuries per year prior to the introduction of the hot water tempering valve legislation (April 1998) and scald injuries per year post-legislation. The difference between the preintervention and postintervention mean rates was determined with t-tests (P < .05). Additionally, the rates were plotted on a scatter plot by year, and a linear regression analysis was used to quantify the relationship with rates of scald-related injuries and year. The temperature in homes where the occupants reported having a tempering valve (mean = 55.5 degrees C) was significantly lower than in homes whose occupants reported not having a tempering valve (mean = 60.1 degrees C) or did not know whether they had a tempering valve (mean = 61.8 degrees C) (P < .01). However, the comparison of the hot water temperature between 1990 and 2002 to 2003 showed a significantly higher mean hot water temperature in 2002 to 2003 (P < .01). There was a significantly higher mean scald injury rate after the introduction of the "Hot Water Burns Like Fire" campaign (170.36/100,000) than

  20. Advanced Fuels Campaign Cladding & Coatings Meeting Summary

    Energy Technology Data Exchange (ETDEWEB)

    Not Listed

    2013-03-01

    The Fuel Cycle Research and Development (FCRD) Advanced Fuels Campaign (AFC) organized a Cladding and Coatings operational meeting February 12-13, 2013, at Oak Ridge National Laboratory (ORNL). Representatives from the U.S. Department of Energy (DOE), national laboratories, industry, and universities attended the two-day meeting. The purpose of the meeting was to discuss advanced cladding and cladding coating research and development (R&D); review experimental testing capabilities for assessing accident tolerant fuels; and review industry/university plans and experience in light water reactor (LWR) cladding and coating R&D.

  1. Results of the Venus Express Aerobraking Campaign

    Science.gov (United States)

    Svedhem, Hakan; Müller-Wodarg, Ingo

    2014-11-01

    After a very successful mission orbiting Venus for more than 8 years, slowly the fuel is running out and the spacecraft will inevitably one day end up in the hot and acid atmosphere of the planet. Being near the end of the mission and in a position to accept some risk to the spacecraft we decided to take the opportunity to dip down deep into the atmosphere, to around 130 km, in a controlled manner, in order to make detailed in situ investigations of this for remote sensing instruments difficult to access region. The on board accelerometers gave direct measurements of the deceleration which in turn is directly proportional to the local atmospheric density. This provided an excellent way to study both the total density profile throughout the orbital arc in the atmosphere and small scale density variations in the region of the pericentre. The spacecraft behaved perfectly well throughout the whole campaign and provided a wealth of data both on the atmosphere and on the response of the spacecraft to the harsh environment with strong heat loads and some dynamic stress. At the time of the campaign the pericentre was located near the terminator at about 75 degrees Northern latitude. Aerobraking is a very efficient method of reducing the pericentre velocity and thereby reducing the apocentre altitude and the orbital period.The so called "walk-in" phase started at an altitude of 190 km on 17 May and the campaign ended on 11 July, after having reached a lowest altitude of 129.2 km. Subsequently, a series of orbit control manoeuvres lifted up the pericentre to 460 km altitude and the science activities were resumed after a thorough check-out of the spacecraft. We have detected a highly variable atmosphere, both on a day to day basis and within the individual pericentre passes. The duration of each pass was approximately 100 s and the maximum dynamic pressure achieved was more than 0.75 N/m2, probably a record for a spacecraft that continued its operation afterwards. The

  2. The Dutch 'Folic Acid Campaign'--have the goals been achieved?

    Science.gov (United States)

    van der Pal-de Bruin, K M; de Walle, H E; Jeeninga, W; de Rover, C; Cornel, M C; de Jong-van den Berg, L T; Schouten, J; Brand, R; Buitendijk, S E

    2000-04-01

    Periconceptional folic acid use considerably reduces the risk of neural tube defects. The aim of this study was to measure the effect of the national and the local 'Folic Acid Campaign' on periconceptional folic acid use. Before (1995 survey) and 1 year after the campaign (1996 survey), the awareness and use of folic acid was measured among pregnant women in four regions of the Netherlands. To this end, pregnant women who visited the midwife, general practitioner or obstetrician for the first or second prenatal visit were asked to complete a questionnaire. The results showed that use of folic acid for any period around conception increased from 25.1% in 1995 to 53.5% in 1996. Appropriate use (4 weeks before until 8 weeks after conception) increased from 4.8% in 1995 to 21.0% in 1996. No additional effect of the local Folic Acid Campaign was found (adjusted odds ratio= 1.0; 95% confidence interval = 0.7, 1.4). It was possible to conclude that folic acid use at the recommended time increased considerably as a result of the national and the local Folic Acid Campaign, but the target (use in 46% of women wishing to conceive) was not achieved. New health education programmes are needed to increase further its use at the appropriate times.

  3. The future of financing for long-term care: the Own Your Future campaign.

    Science.gov (United States)

    Iwasaki, Michiko; McCurry, Susan M; Borson, Soo; Jones, James A

    2010-10-01

    The purpose of this study was to examine the outreach effort and impact of a joint federal-state campaign, Own Your Future, promoting awareness and planning for long-term care (LTC) in the state of Washington. The study applied survey methodology to evaluate the extent of campaign dissemination, evidence of its impact on LTC planning behaviors, and barriers to purchasing private LTC insurance. A total of 3,198 survey responses from a randomly selected community sample and a Washington State employee sample (ages 51 to 71) were analyzed. Results indicated that the impact of the campaign was limited, both with respect to awareness of the campaign itself and to initiation of LTC planning behaviors. Quantitative data revealed a high prevalence of health-related problems (e.g., obesity, diabetes), inadequate knowledge of basic LTC-related information (e.g., cost, payers), and negative attitudes toward purchasing LTC insurance among respondents. Qualitative analyses suggested that respondents perceived significant problems related to affordability and accountability within the current LTC insurance industry. These possible barriers to the purchase of LTC insurance suggest targets to be addressed by policy makers seeking to find ways to offset the public costs of LTC.

  4. The Dutch 'Folic Acid Campaign'--have the goals been achieved?

    Science.gov (United States)

    van der Pal-de Bruin, K M; de Walle, H E; Jeeninga, W; de Rover, C; Cornel, M C; de Jong-van den Berg, L T; Schouten, J; Brand, R; Buitendijk, S E

    2000-04-01

    Periconceptional folic acid use considerably reduces the risk of neural tube defects. The aim of this study was to measure the effect of the national and the local 'Folic Acid Campaign' on periconceptional folic acid use. Before (1995 survey) and 1 year after the campaign (1996 survey), the awareness and use of folic acid was measured among pregnant women in four regions of the Netherlands. To this end, pregnant women who visited the midwife, general practitioner or obstetrician for the first or second prenatal visit were asked to complete a questionnaire. The results showed that use of folic acid for any period around conception increased from 25.1% in 1995 to 53.5% in 1996. Appropriate use (4 weeks before until 8 weeks after conception) increased from 4.8% in 1995 to 21.0% in 1996. No additional effect of the local Folic Acid Campaign was found (adjusted odds ratio= 1.0; 95% confidence interval = 0.7, 1.4). It was possible to conclude that folic acid use at the recommended time increased considerably as a result of the national and the local Folic Acid Campaign, but the target (use in 46% of women wishing to conceive) was not achieved. New health education programmes are needed to increase further its use at the appropriate times. PMID:10791653

  5. Simultaneous multi-wavelength campaign on PKS 2005-489 in a high state

    CERN Document Server

    Abramowski, A; Aharonian, F; Akhperjanian, A G; Anton, G; Barnacka, A; de Almeida, U Barres; Bazer-Bachi, A R; Becherini, Y; Becker, J; Behera, B; Bernlöhr, K; Bochow, A; Boisson, C; Bolmont, J; Bordas, P; Borrel, V; Brucker, J; Brun, F; Brun, P; Bulik, T; Büsching, I; Casanova, S; Cerruti, M; Chadwick, P M; Charbonnier, A; Chaves, R C G; Cheesebrough, A; Chounet, L -M; Clapson, A C; Coignet, G; Conrad, J; Dalton, M; Daniel, M K; Davids, I D; Degrange, B; Deil, C; Dickinson, H J; Djannati-Ataï, A; Domainko, W; Drury, L O'C; Dubois, F; Dubus, G; Dyks, J; Dyrda, M; Egberts, K; Eger, P; Espigat, P; Fallon, L; Farnier, C; Fegan, S; Feinstein, F; Fernandes, M V; Fiasson, A; Fontaine, G; Förster, A; Füßling, M; Gabici, S; Gallant, Y A; Gast, H; Gérard, L; Gerbig, D; Giebels, B; Glicenstein, J F; Glück, B; Goret, P; Göring, D; Hague, J D; Hampf, D; Hauser, M; Heinz, S; Heinzelmann, G; Henri, G; Hermann, G; Hinton, J A; Hoffmann, A; Hofmann, W; Hofverberg, P; Horns, D; Jacholkowska, A; de Jager, O C; Jahn, C; Jamrozy, M; Jung, I; Kastendieck, M A; Katarzyński, K; Katz, U; Kaufmann, S; Keogh, D; Kerschhaggl, M; Khangulyan, D; Khélifi, B; Klochkov, D; Kluźniak, W; Kneiske, T; Komin, Nu; Kosack, K; Kossakowski, R; Laffon, H; Lamanna, G; Lenain, J -P; Lennarz, D; Lohse, T; Lopatin, A; Lu, C -C; Marandon, V; Marcowith, A; Masbou, J; Maurin, D; Maxted, N; McComb, T J L; Medina, M C; Méhault, J; Nguyen, N; Moderski, R; Moulin, E; Naumann-Godo, M; de Naurois, M; Nedbal, D; Nekrassov, D; Nicholas, B; Niemiec, J; Nolan, S J; Ohm, S; Olive, J-F; Wilhelmi, E de Oña; Opitz, B; Ostrowski, M; Panter, M; Arribas, M Paz; Pedaletti, G; Pelletier, G; Petrucci, P -O; Pita, S; Pühlhofer, G; Punch, M; Quirrenbach, A; Raue, M; Rayner, S M; Reimer, A; Reimer, O; Renaud, M; Reyes, R de los; Rieger, F; Ripken, J; Rob, L; Rosier-Lees, S; Rowell, G; Rudak, B; Rulten, C B; Ruppel, J; Ryde, F; Sahakian, V; Santangelo, A; Schlickeiser, R; Schöck, F M; Schönwald, A; Schwanke, U; Schwarzburg, S; Schwemmer, S; Shalchi, A; Sikora, M; Skilton, J L; Sol, H; Spengler, G; Stawarz, Ł; Steenkamp, R; Stegmann, C; Stinzing, F; Sushch, I; Szostek, A; Tam, P H; Tavernet, J -P; Terrier, R; Tibolla, O; Tluczykont, M; Valerius, K; van Eldik, C; Vasileiadis, G; Venter, C; Vialle, J P; Viana, A; Vincent, P; Vivier, M; Völk, H J; Volpe, F; Vorobiov, S; Vorster, M; Wagner, S J; Ward, M; Wierzcholska, A; Zajczyk, A; Zdziarski, A A; Zech, A; Zechlin, H -S; Abdo, A A; Ackermann, M; Ajello, M; Baldini, L; Ballet, J; Barbiellini, G; Bastieri, D; Bechtol, K; Bellazzini, R; Berenji, B; Blandford, R D; Bonamente, E; Borgland, A W; Bregeon, J; Brez, A; Brigida, M; Bruel, P; Buehler, R; Buson, S; Caliandro, G A; Cameron, R A; Cannon, A; Caraveo, P A; Carrigan, S; Casandjian, J M; Cavazzuti, E; Cecchi, C; Çelik, Ö; Chekhtman, A; Cheung, C C; Chiang, J; Ciprini, S; Claus, R; Cohen-Tanugi, J; Cutini, S; Dermer, C D; de Palma, F; Silva, E do Couto e; Drell, P S; Dubois, R; Dumora, D; Escande, L; Favuzzi, C; Ferrara, E C; Focke, W B; Fortin, P; Frailis, M; Fukazawa, Y; Fusco, P; Gargano, F; Gasparrini, D; Gehrels, N; Germani, S; Giglietto, N; Giommi, P; Giordano, F; Giroletti, M; Glanzman, T; Godfrey, G; Grenier, I A; Grove, J E; Guiriec, S; Hadasch, D; Hays, E; Horan, D; Hughes, R E; Jóhannesson, G; Johnson, A S; Johnson, W N; Kamae, T; Katagiri, H; Kataoka, J; Knödlseder, J; Kuss, M; Lande, J; Latronico, L; Lee, S -H; Longo, F; Loparco, F; Lott, B; Lovellette, M N; Lubrano, P; Madejski, G M; Makeev, A; Mazziotta, M N; McConville, W; McEnery, J E; Michelson, P F; Mizuno, T; Monte, C; Monzani, M E; Morselli, A; Moskalenko, I V; Murgia, S; Nakamori, T; Nishino, S; Nolan, P L; Norris, J P; Nuss, E; Ohsugi, T; Okumura, A; Omodei, N; Orlando, E; Ormes, J F; Ozaki, M; Paneque, D; Panetta, J H; Parent, D; Pelassa, V; Pepe, M; Pesce-Rollins, M; Piron, F; Porter, T A; Rainò, S; Rando, R; Razzano, M; Sadrozinski, H F -W; Sanchez, D; Sander, A; Sgrò, C; Siskind, E J; Smith, P D; Spandre, G; Spinelli, P; Strickman, M S; Suson, D J; Takahashi, H; Takahashi, T; Tanaka, T; Thayer, J B; Thayer, J G; Thompson, D J; Tibaldo, L; Torres, D F; Tosti, G; Tramacere, A; Troja, E; Uehara, T; Usher, T L; Vandenbroucke, J; Vianello, G; Vilchez, N; Vitale, V; Waite, A P; Wang, P; Winer, B L; Wood, K S; Yang, Z; Ylinen, T; Ziegler, M

    2011-01-01

    The high-frequency peaked BL Lac object PKS 2005-489 was the target of a multi-wavelength campaign with simultaneous observations in the TeV gamma-ray (H.E.S.S.), GeV gamma-ray (Fermi/LAT), X-ray (RXTE, Swift), UV (Swift) and optical (ATOM, Swift) bands. This campaign was carried out during a high flux state in the synchrotron regime. The flux in the optical and X-ray bands reached the level of the historical maxima. The hard GeV spectrum observed with Fermi/LAT connects well to the very high energy (VHE, E>100GeV) spectrum measured with H.E.S.S. with a peak energy between ~5 and 500 GeV. Compared to observations with contemporaneous coverage in the VHE and X-ray bands in 2004, the X-ray flux was ~50 times higher during the 2009 campaign while the TeV gamma-ray flux shows marginal variation over the years. The spectral energy distribution during this multi-wavelength campaign was fit by a one zone synchrotron self-Compton model with a well determined cutoff in X-rays. The parameters of a one zone SSC model ar...

  6. 77 FR 28566 - Notice of Request for a New Information Collection (Food Safety Education Campaign-Post-Wave...

    Science.gov (United States)

    2012-05-15

    ... its intended audience. DATES: Comments on this notice must be received on or before July 16, 2012... Campaign. The new collection will take the form of a post-survey of members of the target audience and will help gauge awareness of the advertising, attitudes regarding safe food preparation, and...

  7. Movements, Markets and Fields: The Effects of Anti-Sweatshop Campaigns on U.S. Firms, 1993-2000

    Science.gov (United States)

    Bartley, Tim; Child, Curtis

    2011-01-01

    How do social movements influence corporations? Recent work suggests that movements can inflict material damage on their targets and shape categories of evaluation in organizational fields. Extending these ideas, we examine the effects of anti-sweatshop campaigns on sales, stock performance, reputation and specialized ratings of U.S. firms, using…

  8. Depictions of Alcohol Use in a UK Government Partnered Online Social Marketing Campaign: "Hollyoaks" "The Morning after the Night before"

    Science.gov (United States)

    Atkinson, Amanda Marie; Sumnall, Harry; Measham, Fiona

    2011-01-01

    Aims: This study analysed the depiction of alcohol in an online government partnered social marketing campaign: Hollyoaks "The Morning After the Night Before". This was a new initiative, providing Internet-delivered episodes of a popular terrestrial drama targeted at young people. Methods: All the 12 episodes were coded for "visual representations…

  9. Campaigns for renewable energy - the evaluation of 'Solar-na klar.' and a framework concept for new campaigns; Kampagnen fuer erneuerbare Energien - Die Evaluation von 'Solar-na klar.' und Empfehlungen fuer neue Kampagnen

    Energy Technology Data Exchange (ETDEWEB)

    Duscha, M.; Schuele, R.; Gross, D.; Lambrecht, K.; Lucius, W.; Johansson, J.; Rieder, S.

    2002-04-01

    (a) Since 1999, the 'Solar - na klar.' campaign has supported the expansion of the market for solar collectors in Germany by providing public relations activities and consulting services. The evaluation revealed predominantly positive results regarding the external effects of the campaign. The campaign was successful in reaching its main target groups, especially private house owners and craftsmen and delivered useful information regarding the installation of solar collectors to both groups. More than 25% of private home owners who had installed a collector expressed the view that the campaign had a significant influence in their decision. However, many home owners that were interviewed in the evaluation study expressed the need for more and detailed information, e.g. regarding the economic efficiency of solar collectors. Interviews with owners of businesses that install solar collectors revaled the material provided by the campaign was rarely used although most of businesses expressed a high level of satisfaction with the campaign itself. The evaluation of the internal principles and processes of the campaign yielded an ambivalent picture. While the campaign was successful in involving a heterogeneous spectrum of stakeholders flexibly reacted to changes in the political and other conditions, problems emerged with the conflict management in the campaign itself. These problems were accelerated by the lack of both an integrated project planning and large structural differences between the actors involved. The main recommendation of the evaluators is that the campaign be continued in a modified manner. Among other issues, stronger emphasis should be placed to include activities on the regional level since these have the potential to further increase the external effects of the campaign. (b) In developing recommendations for other campaigns on renewable energies, the ifeu-Institute analysed existing evaluations of other marketing campaigns in the field

  10. Parent Predictors of Child Weight Change in Family Based Behavioral Obesity Treatment

    OpenAIRE

    Boutelle, Kerri N.; Cafri, Guy; Crow, Scott J.

    2012-01-01

    Family based behavioral treatment for overweight and obese children includes parenting skills targeting the modification of child eating and activity change. The purpose of this study was to examine parenting skills and parent weight change as predictors of child weight change in a sample of 80 parent/child dyads who were enrolled in a family based behavioral weight loss program for childhood obesity. Eighty overweight and obese children and their parents who enrolled in treatment in two site...

  11. Stresses of Single Parenting

    Science.gov (United States)

    ... Text Size Email Print Share Stresses of Single Parenting Page Content Article Body What are some ways ... way. Check your local library for books on parenting. Local hospitals, the YMCA, and church groups often ...

  12. Challenges of Parenting Multiples

    Science.gov (United States)

    ... the American Society for Reproductive Medicine Challenges of Parenting Multiples There are many psychological, social, and economic ... the unique challenges and rewards that come from parenting multiples. For more information on the medical aspects ...

  13. Diabetes Movie (For Parents)

    Medline Plus

    Full Text Available KidsHealth from Nemours for Parents for Kids for Teens Parents Home General Health Growth & Development Infections Diseases & Conditions Pregnancy & Baby Nutrition & Fitness Emotions & Behavior School & Family Life First Aid & ...

  14. Parents' Reactions to Teacher Practices of Parent Involvement.

    Science.gov (United States)

    Epstein, Joyce L.

    1986-01-01

    Presents the findings of a survey of parents' experiences with different kinds of parent involvement. Views school and family relations from the parents' perspective and suggests that parents favor programs that stress cooperation between school and home. (DR)

  15. Design of the NIF Cryogenic Target System

    Energy Technology Data Exchange (ETDEWEB)

    Gibson, C; Baltz, J; Malsbury, T; Atkinson, D; Brugmann, V; Coffield, F; Edwards, O; Haid, B; Locke, S; Shiromizu, S; Skulina, K

    2008-06-10

    The United States Department of Energy has embarked on a campaign to conduct credible fusion ignition experiments on the National Ignition Facility (NIF) at the Lawrence Livermore National Laboratory in 2010. The target assembly specified for this campaign requires the formation of a deuterium/tritium (DT) fuel ice layer in a 2 mm diameter capsule at the center of a 9 mm long by 5 mm diameter cylinder, called a hohlraum. The ice layer must be formed and maintained at temperatures below 20 K. At laser shot time, the target is positioned at the center of the NIF target chamber, aligned to the laser beams and held stable to less than 7 {micro}m rms. We have completed the final design of the Cryogenic Target System and are integrating the devices necessary to create, characterize and position the cryogenic target for ignition experiments. These designs, with supporting analysis and prototype test results, will be presented.

  16. Talking About Antismoking Campaigns: What Do Smokers Talk About, and How Does Talk Influence Campaign Effectiveness?

    Science.gov (United States)

    Brennan, Emily; Durkin, Sarah J; Wakefield, Melanie A; Kashima, Yoshihisa

    2016-01-01

    Campaign-stimulated conversations have been shown to increase the effectiveness of antismoking campaigns. In order to explore why such effects occur, in the current study we coded the content of naturally occurring conversations. We also examined whether the short-term effects of talking, and of different types of talk, on quitting intentions were mediated through intrapersonal message responses. Using the Natural Exposure(SM) methodology, we exposed 411 smokers to 1 of 6 antismoking advertisements while they were watching television at home. Responses to the advertisement-conversation participation and content, emotional responses, personalized perceived effectiveness, and changes in intentions to quit-were measured within 3 days of exposure. Conversations were coded for appraisal of the advertisement (favorable, neutral, or unfavorable) and the presence of quitting talk and emotion talk. Mediation analyses indicated that the positive effects of talking on intention change were mediated through personalized perceived effectiveness and that the positive effects were driven by conversations that contained a favorable appraisal and/or quitting talk. Conversely, conversations that contained an unfavorable appraisal of the advertisement were negatively associated with campaign effectiveness. These findings highlight the importance of measuring interpersonal communication when evaluating campaigns and the need for further research to identify the message characteristics that predict when smokers talk and when they talk only in desirable ways. PMID:26376358

  17. Second-rate election campaigning? An analysis of campaign styles in European parliamentary elections

    NARCIS (Netherlands)

    C.H. de Vreese

    2009-01-01

    The literature on professionalization of political campaigns is strongly biased toward first-order (national) elections and the U.S. and U.K. contexts. This study expands that scope. Based on a survey of candidates for the 2004 European elections in eight European Union countries, we tested whether

  18. In Search of the Campaign Fan: Media Use and Caucus Participation in the 1980 Primary Campaign.

    Science.gov (United States)

    Droge, David; Davis, Kristine

    High turnout for the 1980 Iowa caucuses and conflicting explanations for that high turnout formed the background for an investigation of the relationship between media uses and gratifications, involvement in the local community, and caucus participation. Campaign fan gratifications--either excitement seeking or communicative utility--were…

  19. Parental Care and Investment

    OpenAIRE

    González-Voyer, Alejandro; Kolm, N.

    2010-01-01

    Parental care is common throughout the animal kingdom and among caring species there is a bewildering variation in how parents care for offspring, as well as in the amount of resources parents invest in care. For instance, there is considerable variation in the relative parental investment by the sexes – in some species females invest more, in others males invest more, and in some investment is more or less equally shared. Different hypotheses have been proposed to explain patterns of parenta...

  20. Cultural Approaches to Parenting

    OpenAIRE

    Bornstein, Marc H.

    2012-01-01

    This article first introduces some main ideas behind culture and parenting and next addresses philosophical rationales and methodological considerations central to cultural approaches to parenting, including a brief account of a cross-cultural study of parenting. It then focuses on universals, specifics, and distinctions between form (behavior) and function (meaning) in parenting as embedded in culture. The article concludes by pointing to social policy implications as well as future directio...

  1. Post-campaign information from the Infirmary

    CERN Multimedia

    2015-01-01

    The Medical Service’s “TAKE YOUR BLOOD PRESSURE TO HEART” campaign, which ran from 24 to 27 March 2015 (see here), was a resounding success.   In total, 274 people visited the nurses at their pop-up clinics (in Building 40, Restaurants 2 and 3 and the Main Building) or at the Infirmary (Building 57). Each of them had their blood pressure measured and received information and advice about high blood pressure, its contributory factors and ways to control it. They were also offered various leaflets about this public health issue. We would like to draw attention to the fact that 21% of the participants were found to have abnormally high blood-pressure and, crucially, 72% of these had been unaware of the problem. Another point to note is that a significant proportion (16%) of the younger people tested (aged 18 to 30) had abnormal results. The results of this campaign demonstrate the importance of early screening, but also the high level of interest among the pers...

  2. The Gemini NICI Planet-Finding Campaign

    CERN Document Server

    Liu, Michael C; Biller, Beth A; Nielsen, Eric L; Chun, Mark; Close, Laird M; Ftaclas, Christ; Hartung, Markus; Hayward, Thomas L; Clarke, Fraser; Reid, I Neill; Shkolnik, Evgenya L; Tecza, Matthias; Thatte, Niranjan; Alencar, Silvia; Artymowicz, Pawel; Boss, Alan; Burrows, Adam; Pino, Elisabethe de Gouveia Dal; Gregorio-Hetem, Jane; Ida, Shigeru; Kuchner, Marc J; Lin, Douglas; Toomey, Douglas

    2010-01-01

    Our team is carrying out a multi-year observing program to directly image and characterize young extrasolar planets using the Near-Infrared Coronagraphic Imager (NICI) on the Gemini-South 8.1-meter telescope. NICI is the first instrument on a large telescope designed from the outset for high-contrast imaging, comprising a high-performance curvature adaptive optics system with a simultaneous dual-channel coronagraphic imager. Combined with state-of-the-art observing methods and data processing, NICI typically achieves ~2 magnitudes better contrast compared to previous ground-based or space-based programs, at separations inside of ~2 arcsec. In preparation for the Campaign, we carried out efforts to identify previously unrecognized young stars, to rigorously construct our observing strategy, and to optimize the combination of angular and spectral differential imaging. The Planet-Finding Campaign is in its second year, with first-epoch imaging of 174 stars already obtained out of a total sample of 300 stars. We ...

  3. Could it be asthma? Using social marketing strategies to increase parent and caregiver knowledge of asthma symptoms in children in a rural community.

    Science.gov (United States)

    Briones, Kristi; Lustik, Faith; LaLone, Joel

    2010-11-01

    Many parents and caregivers do not recognize the symptoms of asthma in children, and consequently children may not receive the appropriate diagnosis and treatment for this potentially fatal disease. This article describes how Steps to a HealthierNY used social marketing strategies to design a media campaign called "Could It Be Asthma?" to educate parents and caregivers about the symptoms of asthma. The campaign used television advertising, brochures, and posters to educate parents and caregivers in rural Jefferson County, New York, about asthma symptoms. The campaign ran in March and April 2005. A follow-up survey was conducted among 756 parents and caregivers in collaboration with four local pediatricians' offices. Results showed that approximately 60% of participants were familiar with "Could It Be Asthma?" Of those participants, approximately 68% indicated that the ads had a positive impact and 46% indicated that they had learned the symptoms of asthma. The campaign and survey were repeated in the fall of 2005. Results were consistent, with a significant increase in the percentage of people who were familiar with the campaign. This social marketing campaign was successful in reaching parents in a rural community with important educational messages; similar strategies should be considered in educating the public about asthma and other health issues.

  4. Associations between child emotional eating and general parenting style, feeding practices, and parent psychopathology.

    Science.gov (United States)

    Braden, Abby; Rhee, Kyung; Peterson, Carol B; Rydell, Sarah A; Zucker, Nancy; Boutelle, Kerri

    2014-09-01

    Emotional eating is the tendency to eat in response to negative emotions. Prior research has identified a relationship between parenting style and child emotional eating, but this has not been examined in clinical samples. Furthermore, the relationship between specific parenting practices (e.g., parent feeding practices) and child emotional eating has not yet been investigated. The current study examined relationships between child emotional eating and both general and specific parenting constructs as well as maternal symptoms of depression and binge eating among a treatment-seeking sample of overweight children. Participants included 106 mother-child dyads who attended a baseline assessment for enrollment in a behavioral intervention for overeating. Ages of children ranged from 8 to 12  years old. Mothers completed self-report measures of their child's emotional eating behavior, their own feeding practices, and symptoms of depression and binge eating. Children completed a self-report measure of their mothers' general parenting style. A stepwise regression analysis was conducted to identify the parent variable that was most strongly related to child emotional eating, controlling for child age and gender. Emotional feeding behavior (i.e., a tendency to offer food to soothe a child's negative emotions) was the parent factor most significantly related to child emotional eating. Findings suggest that emotional feeding practices in parents may be related to emotional eating in children. Treatment with overweight children who engage in emotional eating may be improved by targeting parent feeding practices.

  5. Parental Engagement with Science

    Science.gov (United States)

    Bond, Joanna; Harbinson, Terence

    2010-01-01

    A programme of parental engagement with school science is described, in which parents and their children take part in scientific debate and practical science lessons. Three sessions, in biology, chemistry and physics, of this ongoing programme are described, through which parents have been able to support their children by learning science with…

  6. NYS Foster Parent Manual

    Science.gov (United States)

    McBride, Rebecca

    2007-01-01

    This manual was developed for use in foster parents' day-to-day life with the children in their care. It gives them practical information on topics like medical care, payments, and the role of the court, and also provides guidance on areas like welcoming a child, discipline, and parent visits. The manual emphasizes the role of foster parents in…

  7. Foster Parent Stress.

    Science.gov (United States)

    Jones, Graham; Morrissette, Patrick J.

    1999-01-01

    Research findings regarding foster-parent stress and implications for counselors and counselor educators are discussed. Eleven significant themes are reported from a qualitative and quantitative study of rural foster parents (N=156). Stressful events that affect the well-being of foster parents and their relationships with children and…

  8. Parenting after Infertility

    Science.gov (United States)

    Olshansky, Ellen

    2009-01-01

    Becoming a parent after experiencing infertility can pose unique challenges to early parenthood. Parents may struggle with the normal anxiety and fatigue, as well as possible depression, that accompany new parenthood, but with added guilt or shame because of how much they wanted a child and how hard they worked to become parents. These feelings…

  9. Building Parent Involvement

    Science.gov (United States)

    Nelson, Richard C.; Bloom, John W.

    1973-01-01

    Discussed is the rationale behind parent involvement in guidance and educational activities, together with specific suggestions for involving parents with other adults (parent advisory committees, informal coffees, Transactional analysis (groups etc.), with children (story hours, trips, demonstrations, counseling booths, testing, interviewing,…

  10. Shared Parenting Dysfunction.

    Science.gov (United States)

    Turkat, Ira Daniel

    2002-01-01

    Joint custody of children is the most prevalent court ordered arrangement for families of divorce. A growing body of literature indicates that many parents engage in behaviors that are incompatible with shared parenting. This article provides specific criteria for a definition of the Shared Parenting Dysfunction. Clinical aspects of the phenomenon…

  11. Parenting Beliefs, Parental Stress, and Social Support Relationships

    Science.gov (United States)

    Respler-Herman, Melissa; Mowder, Barbara A.; Yasik, Anastasia E.; Shamah, Renee

    2012-01-01

    The present study built on prior research by examining the relationship of parental stress and social support to parenting beliefs and behaviors. A sample of 87 parents provided their views concerning the importance of parenting characteristics as well as their level of parental stress and perceived social support. These parents completed the…

  12. Adolescents' and Parents' Conceptions of Parental Authority and Personal Autonomy.

    Science.gov (United States)

    Smetana, Judith G.; Asquith, Pamela

    1994-01-01

    Conceptions of parental authority and ratings of adolescent-parent conflict were assessed in 6th-, 8th-, and 10th-graders and their parents. Participants judged the legitimacy of parental authority and rated the frequency and intensity of conflict regarding 24 hypothetical issues. Adolescents and parents agreed that parents should retain authority…

  13. Parent Behavior Importance and Parent Behavior Frequency Questionnaires: Psychometric Characteristics

    Science.gov (United States)

    Mowder, Barbara A.; Sanders, Michelle

    2008-01-01

    This study examined the psychometric characteristics of two parenting measures: the Parent Behavior Importance Questionnaire (PBIQ) and Parent Behavior Frequency Questionnaire (PBFQ). Both research questionnaires are based on the parent development theory (PDT) and offer parent as well as non-parent respondents the opportunity to rate 38 parenting…

  14. Personality and Parenting Style in Parents of Adolescents

    Science.gov (United States)

    Huver, Rose M. E.; Otten, Roy; de Vries, Hein; Engels, Rutger C. M. E.

    2010-01-01

    Since parental personality traits are assumed to play a role in parenting behaviors, the current study examined the relation between parental personality and parenting style among 688 Dutch parents of adolescents in the SMILE study. The study assessed Big Five personality traits and derived parenting styles (authoritative, authoritarian,…

  15. RIDT/Malta Neuroscience Network (MNN) Brain Campaign 2016

    OpenAIRE

    Kenely, Wilfred; Malta Neuroscience Network (MNN); University of Malta Research Trust (RIDT)

    2015-01-01

    The University of Malta Research Trust (RIDT), in collaboration with the Malta Neuroscience Network (MNN), has chosen The Brain as its main campaign for 2016. The campaign will have two parallel strands - one strand promoting brain awareness and the other a fund-raising campaign for research in brain disorders. The main objective of the fi rst strand is for the public to understand the brain and its functions and is intended to bring together scientists and the communi...

  16. Ethics and the choice of animal advocacy campaigns

    OpenAIRE

    Waters, James

    2014-01-01

    This paper examines how different ethical positions view various types of animal advocacy campaigns concerning a product produced using animals. The ethical positions represent common company, social, and animal advocate viewpoints. Working in a market model with a monopolistic supplier, we determine whether the ethical positions support or oppose each campaign, and in what conditions. We describe three easily implemented campaign strategies that combine animal welfare and rights goals.

  17. Preparing for SMOS: Sea Salinity Campaigns and Results

    OpenAIRE

    Søbjærg, Sten Schmidl; Balling, Jan E.; Kristensen, Steen Savstrup; Skou, Niels

    2006-01-01

    Mapping of sea surface salinity, based on L-band radiometric measurements, is presently investigated as a preparation for space missions. Special concern is on correction for effects caused by the sea surface roughness, and this paper will address two campaigns, LOSAC and CoSMOS, with the aim of investigating these effects. Conclusions from LOSAC are presented, and open issues to be investigated during the presently ongoing CoSMOS campaign are outlined. Finally, the installation and campaign ...

  18. Communication Strategy of a successful Frack Campaign in the Netherlands

    Science.gov (United States)

    Hoogerduijn Strating, Eilard; Seinen, Chiel; Heeringa, Henk; Pestman, Bart

    2016-04-01

    In 2011, after several years without frack activities onshore in the Netherlands, a new conventional frack campaign was planned. In the interim, anti-shalegas sentiments had carried over from the US to Europe and various countries had announced a frack moratorium. The Netherlands was not amongst these yet, but it was recognized that starting a new conventional frack campaign could potentially result in a significant negative public sentiment and affect our License to Operate. A team of subsurface and communication experts drafted a communication strategy that was premised on the "Discuss > Decide > Deliver" philosophy, implying that a decision on the campaign-start would only be taken after the results of the engagements with key stakeholders indicated sufficient support. It was recognized that in order to start communication with stakeholders and the general public through engagements, infographics, websites etc., several minimum requirements had to be in place: 1] An explanation about why fracking is done and what it entails 2] An assessment and description of the risks (eg groundwater contamination, tremors) 3] A description of the REACH compliant chemicals used (composition & quantities). With the basic info in place, a staged engagement process was set up where key stakeholders at the national level were informed first, followed by those at regional level (including waterboards), followed by local stakeholders. Several "Go-No go" decision points were build in. Throughout it was agreed that a target date for the actual frack campaign was only to be set once local engagements were going to start. Several of the technical staff (eg subsurface and well engineers) received media and communication training to prep them for the engagements with external stakeholders and communities. Also several staff were identified that would be involved in the writing of Q&A's, external bulletins etc. Having technical staff involved in such communications helped build credibility

  19. Lessons learned from the TMT site testing campaign

    OpenAIRE

    Travouillon, T.; Els, S. G.; Riddle, R. L.; M. Schöck; Skidmore, A. W.

    2011-01-01

    After a site testing campaign spanning 5 sites over a period of 5 years, the site selection for the Thirty Meter Telescope (TMT) culminated with the choice of Mauna Kea 13N in Hawaii. During the campaign, a lot practical lessons were learned by our team and these lessons can be shared with current and future site testing campaign done for other observatories. These lessons apply to the preselection of the site, the ground work and operations of the campaign as well as the analysis of the data...

  20. How campaigns enhance European issues voting during European Parliament elections

    DEFF Research Database (Denmark)

    Beach, Derek; Møller Hansen, Kasper; Larsen, Martin Vinæs

    2016-01-01

    Based on findings from the literature on campaign effects on the one hand, and the literature on European Parliament elections on the other, we propose a model of European Parliamentary elections in which the campaign shift the calculus of electoral support, making differences in national political...... have demonstrated that EU attitudes can matter for voting behavior in European Parliament elections, existing research has drawn on post-election surveys that do not enable us to capture campaign effects. Our contribution is to assess the impact of a campaign by utilizing a rolling cross sectional...

  1. Lessons learned from the TMT site testing campaign

    CERN Document Server

    Travouillon, T; Riddle, R L; Schöck, M; Skidmore, A W

    2011-01-01

    After a site testing campaign spanning 5 sites over a period of 5 years, the site selection for the Thirty Meter Telescope (TMT) culminated with the choice of Mauna Kea 13N in Hawaii. During the campaign, a lot practical lessons were learned by our team and these lessons can be shared with current and future site testing campaign done for other observatories. These lessons apply to the preselection of the site, the ground work and operations of the campaign as well as the analysis of the data. We present of selection of such lessons in this paper preceded by a short summary of the TMT site testing activities.

  2. Digital Beamforming Synthetic Aperture Radar (DBSAR): Performance Analysis During the Eco-3D 2011 and Summer 2012 Flight Campaigns

    Science.gov (United States)

    Rincon, Rafael F.; Fatoyinbo, Temilola; Carter, Lynn; Ranson, K. Jon; Vega, Manuel; Osmanoglu, Batuhan; Lee, SeungKuk; Sun, Guoqing

    2014-01-01

    The Digital Beamforming Synthetic Aperture radar (DBSAR) is a state-of-the-art airborne radar developed at NASA/Goddard for the implementation, and testing of digital beamforming techniques applicable to Earth and planetary sciences. The DBSAR measurements have been employed to study: The estimation of vegetation biomass and structure - critical parameters in the study of the carbon cycle; The measurement of geological features - to explore its applicability to planetary science by measuring planetary analogue targets. The instrument flew two test campaigns over the East coast of the United States in 2011, and 2012. During the campaigns the instrument operated in full polarimetric mode collecting data from vegetation and topography features.

  3. Capsule implosion optimization during the indirect-drive National Ignition Campaign

    International Nuclear Information System (INIS)

    Capsule performance optimization campaigns will be conducted at the National Ignition Facility [G. H. Miller, E. I. Moses, and C. R. Wuest, Nucl. Fusion 44, 228 (2004)] to substantially increase the probability of ignition. The campaigns will experimentally correct for residual uncertainties in the implosion and hohlraum physics used in our radiation-hydrodynamic computational models using a variety of ignition capsule surrogates before proceeding to cryogenic-layered implosions and ignition experiments. The quantitative goals and technique options and down selections for the tuning campaigns are first explained. The computationally derived sensitivities to key laser and target parameters are compared to simple analytic models to gain further insight into the physics of the tuning techniques. The results of the validation of the tuning techniques at the OMEGA facility [J. M. Soures et al., Phys. Plasmas 3, 2108 (1996)] under scaled hohlraum and capsule conditions relevant to the ignition design are shown to meet the required sensitivity and accuracy. A roll-up of all expected random and systematic uncertainties in setting the key ignition laser and target parameters due to residual measurement, calibration, cross-coupling, surrogacy, and scale-up errors has been derived that meets the required budget. Finally, we show how the tuning precision will be improved after a number of shots and iterations to meet an acceptable level of residual uncertainty.

  4. Children with ostomies: parents helping parents.

    Science.gov (United States)

    Davies, A

    1992-01-01

    Thousands of ostomies are performed on children every year to treat a variety of acquired conditions and congenital anomalies. The parents of children with ostomies are faced with the challenge of successfully living with and managing their child's ostomy. These families need practical information and support, both from the professional community and from parents who have shared the responsibility of a child with an ostomy. A parental support network has been developed throughout the country to address some of the needs of these families. This article provides current information about the status of these networks: what they have to offer and how they can be accessed. These groups, which continue to evolve, demonstrate a trend within this unique population. The parents of a child with an ostomy no longer need to feel alone in their experience.

  5. Environmental Awareness Campaign: The Change It Brings

    Directory of Open Access Journals (Sweden)

    Merlita C. Medallon

    2014-02-01

    Full Text Available The study was conducted to determine the awareness and sensitivity of the younger generation in environmental issues such global warming, climate change and waste management. Data were gathered from selected students who attended the environmental awareness seminar held at Lyceum of the Philippines – Laguna in 2011. There were 54 students who participated in the survey. The respondents had participated in several activities related to environmental issues which include attendance to seminars, and participation in school and community projects. Most of the information about environmental issues was obtained by the students from their teachers. Global warming was the most common issue. There was a significant increase in the level of knowledge after the environmental awareness campaign was made. As a result, the highest level of action proposed by the students is on the proper disposal of wastes and the proper segregation of wastes.

  6. Manufactured Doubt: The Campaign Against Nuclear Energy

    Science.gov (United States)

    Rogers, N. L.

    2012-12-01

    Nuclear electricity is a CO2 free technology with a proven track record of large scale commercial deployment. For example, France generates 78% of its electrical power with nuclear plants. France has the lowest pre-tax cost of electricity in Europe at 4.75 eurocents per KWH and France is the world's largest exporter of electricity. There are large world reserves of uranium sufficient for hundreds of years, even without breeder technology. Additionally, thorium, another radioactive mineral is in even more plentiful supply. Although present-day nuclear technology has proven to be safe and reliable, waiting in the wings is new generation technology that promises great improvements in both safety and cost. Yet, there has been a calculated and sophisticated campaign in the later part of the 20th century to create doubt and fear concerning nuclear power. In the United States this campaign has essentially destroyed the nuclear industry. No new plants have been commissioned for decades. Leadership in the nuclear power field has been ceded to other countries. The great paradox is that the very organizations that express great alarm concerning CO2 emissions are the same organizations that led the campaign against nuclear power decades ago. Representatives of these organizations will say privately that they are taking a new look at nuclear power, but no major organization has reversed course and become a supporter of nuclear power. To do so would involve a loss of face and create doubts concerning the credibility of the organization. As recently as 2001 environmentalist lobbyists made great efforts to ensure that no credit could be given for nuclear power under the Kyoto accords and the associated clean development mechanism. They succeeded and nuclear power receives unfavorable treatment under the Kyoto accords even though it is a proven solution for reducing CO2 emissions. The technique used to destroy nuclear energy as a viable alternative in the United States had two

  7. Strategies for reward-based crowdfunding campaigns

    DEFF Research Database (Denmark)

    Kraus, Sascha; Richter, Christian; Brem, Alexander;

    2016-01-01

    Crowdfunding represents an alternative way of funding entrepreneurial ventures – and is attracting a high amount of interest in research as well as practice. Against this back- ground, this paper analyzes reward-based crowdfunding campaign strategies and their communication tools. To do this, 446...... crowdfunding projects were gathered and empirically analyzed. Three different paths of successful crowdfunding projects could be identified and are described in detail. Practical implications of crowdfunding strategies are derived, and are dependent on the required sales effort and the project added value....... The terms communicator, networker and self-runner are created for this crowdfunding strategy and filled with practi- cal examples. This paper contributes to the literature in different ways: first, it sheds more light on the developing concept of crowdfunding, with an overview of current academic dis...

  8. Cost Effective Campaigning in Social Networks

    CERN Document Server

    Kotnis, Bhushan

    2016-01-01

    Campaigners are increasingly using online social networking platforms for promoting products, ideas and information. A popular method of promoting a product or even an idea is incentivizing individuals to evangelize the idea vigorously by providing them with referral rewards in the form of discounts, cash backs, or social recognition. Due to budget constraints on scarce resources such as money and manpower, it may not be possible to provide incentives for the entire population, and hence incentives need to be allocated judiciously to appropriate individuals for ensuring the highest possible outreach size. We aim to do the same by formulating and solving an optimization problem using percolation theory. In particular, we compute the set of individuals that are provided incentives for minimizing the expected cost while ensuring a given outreach size. We also solve the problem of computing the set of individuals to be incentivized for maximizing the outreach size for given cost budget. The optimization problem t...

  9. Advanced Fuels Campaign FY 2011 Accomplishments Report

    Energy Technology Data Exchange (ETDEWEB)

    Not Listed

    2011-11-01

    One of the major research and development (R&D) areas under the Fuel Cycle Research and Development (FCRD) program is advanced fuels development. The Advanced Fuels Campaign (AFC) has the responsibility to develop advanced fuel technologies for the Department of Energy (DOE) using a science-based approach focusing on developing a microstructural understanding of nuclear fuels and materials. Accomplishments made during fiscal year (FY 20) 2011 are highlighted in this report, which focuses on completed work and results. The process details leading up to the results are not included; however, the technical contact is provided for each section. The order of the accomplishments in this report is consistent with the AFC work breakdown structure (WBS).

  10. Maternal Personality, Parenting Cognitions and Parenting Practices

    OpenAIRE

    Bornstein, Marc H.; Hahn, Chun-Shin; Haynes, O. Maurice

    2011-01-01

    A community sample of 262 European American mothers of firstborn 20-month-olds completed a personality inventory and measures of parenting cognitions (knowledge, self-perceptions, and reports about behavior) and was observed in interaction with their children from which measures of parenting practices (language, sensitivity, affection, and play) were independently coded. Factor analyses of the personality inventory replicated extraction of the Five-Factor model of personality (Openness, Neuro...

  11. The Role of Food Parenting Skills and the Home Food Environment in Children's Weight Gain and Obesity.

    Science.gov (United States)

    Gerards, S M P L; Kremers, S P J

    2015-03-01

    This paper presents an overview to provide readers with an update on the literature about the relation between parental influences (general parenting and food parenting practices) and children's weight-related outcomes. It first summarizes the evidence regarding the role of food parenting practices in shaping and maintaining children's nutritional and weight status. It then describes empirical evidence on the relation between general parenting and children's weight status. This evidence is less convincing, possibly because general parenting has a different, more distal role in influencing child behavior than parenting practices. General parenting may moderate the impact of food parenting practices on children's nutrition behaviors. Finally, we discuss studies on interventions targeting childhood overweight and obesity. There is no consensus on the optimal intervention targets (i.e., general parenting and/or food parenting practices). Based on the overview, we offer suggestions for future research.

  12. Campaigning for Organ Donation at Mosques.

    Science.gov (United States)

    Rady, Mohamed Y; Verheijde, Joseph L

    2016-09-01

    There is a trend of recruiting faith leaders at mosques to overcome religious barriers to organ donation, and to increase donor registration among Muslims. Commentators have suggested that Muslims are not given enough information about organ donation in religious sermons or lectures delivered at mosques. Corrective actions have been recommended, such as funding campaigns to promote organ donation, and increasing the availability of organ donation information at mosques. These actions are recommended despite published literature expressing safety concerns (i.e., do no harm) in living and end-of-life organ donation. Living donors require life-long medical follow-up and treatment for complications that can appear years later. Scientific and medical controversies persist regarding the international guidelines for death determination in end-of-life donation. The medical criteria of death lack validation and can harm donors if surgical procurement is performed without general anesthesia and before biological death. In the moral code of Islam, the prevention of harm holds precedence over beneficence. Moral precepts described in the Quran encourage Muslims to be beneficent, but also to seek knowledge prior to making practical decisions. However, the Quran also contains passages that demand honesty and truthfulness when providing information to those who are seeking knowledge. Currently, information is limited to that which encourages donor registration. Campaigning for organ donation to congregations in mosques should adhere to the moral code of complete, rather than selective, disclosure of information. We recommend as a minimal standard the disclosure of risks, uncertainties, and controversies associated with the organ donation process. PMID:26940813

  13. The moderating role of aggressiveness in response to campaigns and interventions promoting anti-violence attitudes.

    Science.gov (United States)

    Cárdaba, Miguel A M; Briñol, Pablo; Brändle, Gaspar; Ruiz-SanRomán, José A

    2016-09-01

    This research indicates that a critical factor for understanding the success or failure of anti-violence campaigns is the aggressiveness of the target audience. We propose that person and situation interact in predicting post-intervention attitudes toward violence, fighting expectations, and intentions to learn how to use real guns. Across two studies conducted in different countries and with different age populations, we found that anti-violence campaigns were effective, only for those for whom the message was already pro-attitudinal (low trait aggressiveness). In contrast, for individuals with relatively higher scores in trait aggressiveness, there was no difference in attitudes toward violence between those who received the anti-violence intervention and those assigned to the control group. In fact, the anti-violence messages resulted in a boomerang effect, increasing the favorability of attitudes toward violence in one of the studies. Aggr. Behav. 42:471-482, 2016. © 2016 Wiley Periodicals, Inc. PMID:26818634

  14. Parenting styles and conceptions of parental authority during adolescence.

    Science.gov (United States)

    Smetana, J G

    1995-04-01

    Reports of parenting styles were assessed in 110 primarily white, middle-class sixth, eighth, and tenth graders (M = 11.98, 13.84, and 16.18 years of age) and their parents (108 mothers and 92 fathers). Parents judged the legitimacy of parental authority and rated family conflict and rules regarding 24 hypothetical moral, conventional, personal, multifaceted (containing conventional and personal components), prudential, and friendship issues. Adolescents viewed their parents as more permissive and more authoritarian than parents viewed themselves, whereas parents viewed themselves as more authoritative than did adolescents. Parents' parenting styles differentiated their conceptions of parental authority, but adolescents' perceptions did not. Differences were primarily over the boundaries of adolescents' personal jurisdiction. Furthermore, conceptions of parental authority and parenting styles both contributed significantly to emotional autonomy and adolescent-parent conflict. The implications of the findings for typological models of parenting and distinct domain views of social-cognitive development are discussed.

  15. Parents of children with enduring epilepsy: predictors of parenting stress and parenting.

    NARCIS (Netherlands)

    Rodenburg, R.J.T.; Meijer, A.M.; Dekovic, M.; Aldenkamp, A.P.

    2007-01-01

    OBJECTIVE: The goals of the work described here were (1) to predict parenting stress and parenting from stressors, resources, and parental coping behaviors in parents of children with epilepsy, and (2) to determine whether parenting stress mediates the effects of these predictors on parenting. METHO

  16. Parents of children with enduring epilepsy: predictors of parenting stress and parenting

    NARCIS (Netherlands)

    R. Rodenburg; A.M. Meijer; M. Dekovic; A.P. Aldenkamp

    2007-01-01

    Objective: The goals of the work described here were (1) to predict parenting stress and parenting from stressors, resources, and parental coping behaviors in parents of children with epilepsy, and (2) to determine whether parenting stress mediates the effects of these predictors on parenting. Metho

  17. Social Skills Training: A Parent Education Program for Culturally Diverse Parents of Children with Autism Spectrum Disorders

    Science.gov (United States)

    Brown, Nicole E.

    2010-01-01

    Current information pertaining to families with a child diagnosed with Autism Spectrum Disorders indicates a need for parent interventions that target social skills training, culturally responsive treatments for ethnic minorities, and stress and coping. In response to these needs, a culturally responsive program was designed to teach parents of…

  18. Assessment and Emphasis of Parent-Effective Strategies in Parent Training for Children with Autism: An Exploratory Study

    Science.gov (United States)

    Kirby, Larisa Shirotova

    2012-01-01

    Parent training programs have been consistently documented in the literature to have positive effects on a wide variety of targeted behaviors in children, such that parent education is now widely acknowledged as a "best practice" in the treatment of children with autism. Research has also begun to assess how to most effectively deliver…

  19. Minimizing Intra-Campaign Biases in Airborne Laser Altimetry By Thorough Calibration of Lidar System Parameters

    Science.gov (United States)

    Sonntag, J. G.; Chibisov, A.; Krabill, K. A.; Linkswiler, M. A.; Swenson, C.; Yungel, J.

    2015-12-01

    Present-day airborne lidar surveys of polar ice, NASA's Operation IceBridge foremost among them, cover large geographical areas. They are often compared with previous surveys over the same flight lines to yield mass balance estimates. Systematic biases in the lidar system, especially those which vary from campaign to campaign, can introduce significant error into these mass balance estimates and must be minimized before the data is released by the instrument team to the larger scientific community. NASA's Airborne Topographic Mapper (ATM) team designed a thorough and novel approach in order to minimize these biases, and here we describe two major aspects of this approach. First, we conduct regular ground vehicle-based surveys of lidar calibration targets, and overfly these targets on a near-daily basis during field campaigns. We discuss our technique for conducting these surveys, in particular the measures we take specifically to minimize systematic height biases in the surveys, since these can in turn bias entire campaigns of lidar data and the mass balance estimates based on them. Second, we calibrate our GPS antennas specifically for each instrument installation in a remote-sensing aircraft. We do this because we recognize that the metallic fuselage of the aircraft can alter the electromagnetic properties of the GPS antenna mounted to it, potentially displacing its phase center by several centimeters and biasing lidar results accordingly. We describe our technique for measuring the phase centers of a GPS antenna installed atop an aircraft, and show results which demonstrate that different installations can indeed alter the phase centers significantly.

  20. Transiting exoplanet candidates from K2 Campaigns 5 and 6

    CERN Document Server

    Pope, Benjamin J S; Aigrain, Suzanne

    2016-01-01

    We introduce a new transit search and vetting pipeline for observations from the K2 mission, and present the candidate transiting planets identified by this pipeline out of the targets in Campaigns 5 and 6. Our pipeline uses the Gaussian Process-based K2SC code to correct for the K2 pointing systematics and simultaneously model stellar variability. The systematics-corrected, variability-detrended light curves are searched for transits with the Box Least Squares method, and a period-dependent detection threshold is used to generate a preliminary candidate list. Two or three individuals vet each candidate manually to produce the final candidate list, using a set of automatically-generated transit fits and assorted diagnostic tests to inform the vetting. We detect 147 single-planet system candidates and 5 multi-planet systems, independently recovering the previously-published hot~Jupiters EPIC 212110888b, WASP-55b (EPIC 212300977b) and Qatar-2b (EPIC 212756297b). We also report the outcome of reconnaissance spec...

  1. The HYPERMUCHFUSS Campaign -- an undiscovered high velocity population

    CERN Document Server

    Tillich, Alfred; Heber, Uli; Hirsch, Heiko; Maxted, Pierre; Gaensicke, Boris; Marsh, Tom; Napiwotzki, Ralf; Østensen, Roy; Copperwheat, Chris

    2009-01-01

    We present an overview and a status report of HYPERMUCHFUSS (HYPER velocity or Massive Unseen Companions of Hot Faint Underluminious Stars Survey) aiming at the detection of a population of high velocity subluminous B stars and white dwarfs. The first class of targets consists of hot subdwarf binaries with massive compact companions, which are expected to show huge radial velocity variations. The second class is formed by the recently discovered hyper-velocity stars, which are moving so fast that the dynamical ejection by a supermassive black hole seems to be the only explanation for their origin. Until now only one old hyper-velocity star has been found, but we expect a larger population. We applied an efficient selection technique for hot subdwarfs and white dwarfs with high galactic restframe velocities from the \\emph{SDSS} spectral data base, which serve as first epoch observations for our campaign with the ESO VLT and NTT in Chile, the 3.5 m telescope at DSAZ observatory (Calar Alto) in Spain and the WHT...

  2. Biomass Burning Observation Project (BBOP) Final Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Kleinman, LI [Brookhaven National Lab. (BNL), Upton, NY (United States); Sedlacek, A. J. [Brookhaven National Lab. (BNL), Upton, NY (United States)

    2016-01-01

    The Biomass Burning Observation Project (BBOP) was conducted to obtain a better understanding of how aerosols generated from biomass fires affect the atmosphere and climate. It is estimated that 40% of carbonaceous aerosol produced originates from biomass burning—enough to affect regional and global climate. Several biomass-burning studies have focused on tropical climates; however, few campaigns have been conducted within the United States, where millions of acres are burned each year, trending to higher values and greater climate impacts because of droughts in the West. Using the Atmospheric Radiation Measurement (ARM) Aerial Facility (AAF), the BBOP deployed the Gulfstream-1 (G-1) aircraft over smoke plumes from active wildfire and agricultural burns to help identify the impact of these events and how impacts evolve with time. BBOP was one of very few studies that targeted the near-field time evolution of aerosols and aimed to obtain a process-level understanding of the large changes that occur within a few hours of atmospheric processing.

  3. Teaching PR Campaigns: The Current State of the Art.

    Science.gov (United States)

    Benigni, Vincent L.; Cameron, Glen T.

    1999-01-01

    Reports results from a national survey regarding courses on public-relations campaigns. Examines predominant pedagogical strategies and course-management text techniques used; intentions for the course; theory/research elements; the role of management skill and/or interpersonal dynamics in the student campaign both internally and externally, and…

  4. Ninth Processing Campaign in the Waste Calcining Facility

    International Nuclear Information System (INIS)

    This report discusses the Ninth (and final) Processing Campaign at the Waste Calcining Facility. Several processing interruptions were experienced during this campaign and the emphasis of this report is on process and equipment performance with operating problems and corrective actions discussed in detail

  5. Observations during the first K West fuel shipping campaign

    Energy Technology Data Exchange (ETDEWEB)

    Makenas, B.J.

    1995-11-01

    Three fuel elements were shipped to the 300 Area hotcells during the first characterization shipping campaign from K West Basin. This document summarizes observations made during this campaign including the gas, liquid, and sludge content of the observed canisters. Included in an appendix is a detailed evaluation of fuel element condition for each canister opened

  6. How to Run a Successful School Levy Campaign.

    Science.gov (United States)

    Meyers, Judith K.

    This document describes the public relations strategies employed by the Lakewood (Ohio) City School district to obtain voter support for a school levy. Various aspects of this successful campaign are described, including the formation of administrative committees to oversee campaign activities, steering and citizens' committees, the use of…

  7. Getting the message across: perceived effectiveness of political campaign communication

    NARCIS (Netherlands)

    J. van Spanje; H.G. Boomgaarden; M. Elenbaas; R. Vliegenthart; R. Azrout; A.R.T. Schuck; C.H. de Vreese

    2013-01-01

    Do political actors communicate effectively during electoral campaigns? We introduce a novel concept in electoral research, the "perceived effectiveness of political parties' election campaigns." This evaluation concentrates on the extent to which a party is seen as getting its message across to the

  8. Mass-media publicity campaign on driving while intoxicated.

    NARCIS (Netherlands)

    Wesemann, P.

    1986-01-01

    Mass media publicity campaigns against driving while intoxicated have been conducted in the netherlands for a number of years. A new, more aggressive approach was introduced in 1984 with the slogan "alcohol ..... all too easily a crime". Goals of this campaign were (1) internationalization of the le

  9. 5 CFR 734.205 - Participation in political campaigns.

    Science.gov (United States)

    2010-01-01

    ... 5 Administrative Personnel 2 2010-01-01 2010-01-01 false Participation in political campaigns. 734... REGULATIONS (CONTINUED) POLITICAL ACTIVITIES OF FEDERAL EMPLOYEES Permitted Activities § 734.205 Participation... for political party office; and (f) Take an active part in managing the political campaign of...

  10. Queer & Ally Youth Involvement in the Fair Wisconsin Campaign

    Science.gov (United States)

    Stiegler, Sam

    2008-01-01

    This article discusses the role and experience of queer youth and allies in the Fair Wisconsin campaign that fought against the marriage amendment to that state's constitution. It illustrates how LGBT and ally youth involvement can be incorporated into other organizations. Following an explanation of the campaign, are narratives of two…

  11. Mediacampaign - A multimodal semantic analysis system for advertisement campaign detection

    NARCIS (Netherlands)

    Rehatschek, H.; Sorschag, R.; Rettenbacher, B.; Zeiner, H.; Nioche, J.; Jong, F. de; Ordelmann, R.; Leeuwen, D. van

    2008-01-01

    MediaCampaign's scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project's main goal is to automate to a large degree the detection and tracking of advertisement

  12. Mediacampaign: A Multimodal Semantic Analysis System for Advertisement Campaign Detection

    NARCIS (Netherlands)

    Rehatschek, Herwig; Sorschag, Robert; Rettenbacher, Bernhard; Zeiner, Herwig; Nioche, Julien; Jong, de Franciska; Ordelman, Roeland; Leeuwen, van David A.

    2008-01-01

    MediaCampaign's scope is on discovering and inter-relating advertisements and campaigns, i.e. to relate advertisements semantically belonging together, across different countries and different media. The project’s main goal is to automate to a large degree the detection and tracking of advertisement

  13. The Functions of Political Advertising for Campaign Organizations.

    Science.gov (United States)

    Sheinkopf, Kenneth G.; And Others

    One previously untested benefit of political advertising before elections may be that it serves "internal" as well as "external" needs, i.e., it boosts the morale of the campaign staff and provides them with information to persuade voters. This proposition was tested during the 1970 Wisconsin gubernatorial campaign by means of a questionnaire…

  14. Evaluating Direct Marketing Campaigns: recent findings and future research topics

    NARCIS (Netherlands)

    J-J. Jonker (Jedid-Jah); Ph.H.B.F. Franses (Philip Hans); N. Piersma (Nanda)

    2002-01-01

    textabstractThis paper contains a survey of the recent literature on the evaluation of direct marketing campaigns. We give an outline of the various stages included in such a campaign. Next, we review the statistical methods most frequently used and we review the general findings from using these me

  15. Impact of a Rural Domestic Violence Prevention Campaign.

    Science.gov (United States)

    Gadomski, Anne M.; Tripp, Maria; Wolff, Debra A.; Lewis, Carol; Jenkins, Paul

    2001-01-01

    A 7-month public health information campaign used radio advertising, mass media articles, mailings, and posters to address attitudes and behavioral intentions toward domestic violence in a rural county. The campaign raised public awareness, particularly among men; increased stated intentions to intervene in a neighbor's domestic violence; and…

  16. Formulation and Use of a Politik Campaign Game

    Science.gov (United States)

    Bozeman, Barry

    1974-01-01

    This article is a report of a campaign game that was formulated in order to introduce the student to the realities of political campaigning. Post-game tests indicated that the game generally increased political interest and had little effect on measured political attitudes such as efficacy, saliency and alienation. (Author)

  17. In "Step" with HIV Vaccines? A Content Analysis of Local Recruitment Campaigns for an International HIV Vaccine Study.

    Science.gov (United States)

    Frew, Paula M; Macias, Wendy; Chan, Kayshin; Harding, Ashley C

    2009-01-01

    During the past two decades of the HIV/AIDS pandemic, several recruitment campaigns were designed to generate community involvement in preventive HIV vaccine clinical trials. These efforts utilized a blend of advertising and marketing strategies mixed with public relations and community education approaches to attract potential study participants to clinical trials (integrated marketing communications). Although more than 30,000 persons worldwide have participated in preventive HIV vaccine studies, no systematic analysis of recruitment campaigns exists. This content analysis study was conducted to examine several United States and Canadian recruitment campaigns for one of the largest-scale HIV vaccine trials to date (the "Step Study"). This study examined persuasive features consistent with the Elaboration Likelihood Model (ELM) including message content, personal relevance of HIV/AIDS and vaccine research, intended audiences, information sources, and other contextual features. The results indicated variation in messages and communication approaches with gay men more exclusively targeted in these regions. Racial/ethnic representations also differed by campaign. Most of the materials promote affective evaluation of the information through heuristic cueing. Implications for subsequent campaigns and research directions are discussed. PMID:19609373

  18. The Saturation+ Approach to Behavior Change: Case Study of a Child Survival Radio Campaign in Burkina Faso.

    Science.gov (United States)

    Murray, Joanna; Remes, Pieter; Ilboudo, Rita; Belem, Mireille; Salouka, Souleymane; Snell, Will; Wood, Cathryn; Lavoie, Matthew; Deboise, Laurent; Head, Roy

    2015-11-03

    A 35-month cluster randomized controlled trial was conducted in Burkina Faso to test whether a radio campaign focused on child health, broadcast between March 2012 and January 2015, could reduce under-5 mortality. This paper describes the design and implementation of the mass media intervention in detail, including the Saturation+ principles that underpinned the approach, the creative process, the lessons learned, and recommendations for implementing this intervention at scale. The Saturation+ approach focuses on the 3 core principles of saturation (ensuring high exposure to campaign messages), science (basing campaign design on data and modeling), and stories (focusing the dramatic climax on the target behavior) to maximize the impact of behavior change campaigns. In Burkina Faso, creative partnerships with local radio stations helped us obtain free airtime in exchange for training and investing in alternative energy supplies to solve frequent energy problems faced by the stations. The campaign used both short spots and longer drama formats, but we consider the short spots as a higher priority to retain during scale-up, as they are more cost-effective than longer formats and have the potential to ensure higher exposure of the population to the messages. The implementation research synthesized in this paper is designed to enable the effective adoption and integration of evidence-based behavior change communication interventions into health care policy and practice.

  19. In "Step" with HIV Vaccines? A Content Analysis of Local Recruitment Campaigns for an International HIV Vaccine Study.

    Science.gov (United States)

    Frew, Paula M; Macias, Wendy; Chan, Kayshin; Harding, Ashley C

    2009-01-01

    During the past two decades of the HIV/AIDS pandemic, several recruitment campaigns were designed to generate community involvement in preventive HIV vaccine clinical trials. These efforts utilized a blend of advertising and marketing strategies mixed with public relations and community education approaches to attract potential study participants to clinical trials (integrated marketing communications). Although more than 30,000 persons worldwide have participated in preventive HIV vaccine studies, no systematic analysis of recruitment campaigns exists. This content analysis study was conducted to examine several United States and Canadian recruitment campaigns for one of the largest-scale HIV vaccine trials to date (the "Step Study"). This study examined persuasive features consistent with the Elaboration Likelihood Model (ELM) including message content, personal relevance of HIV/AIDS and vaccine research, intended audiences, information sources, and other contextual features. The results indicated variation in messages and communication approaches with gay men more exclusively targeted in these regions. Racial/ethnic representations also differed by campaign. Most of the materials promote affective evaluation of the information through heuristic cueing. Implications for subsequent campaigns and research directions are discussed.

  20. Social Media Use for Public Health Campaigning in a Low Resource Setting: The Case of Waterpipe Tobacco Smoking

    Directory of Open Access Journals (Sweden)

    Mohammed Jawad

    2015-01-01

    Full Text Available Introduction. Waterpipe tobacco smoking prevalence is increasing worldwide despite its documented health effects. A general belief that it is less harmful than cigarettes may be fuelled by the lack of media campaigns highlighting its health effects. We aimed to create and assess the impact of a social media campaign about dangers of waterpipe smoking. Methods. The “ShishAware” campaign included three social media (Facebook, Twitter, and YouTube and a website. Nine months after launch we collected data to assess use of, and reaction to, our media accounts. Results. Requiring limited maintenance resources, Facebook attracted campaign supporters but YouTube attracted opposers. Twitter enabled the most organisation-based contact but Facebook was the most interactive medium. Facebook users were more likely to “like” weekday than weekend statuses and more likely to comment on “shisha fact” than “current affairs” statuses. Follower subscription increased as our posting rate increased. Our YouTube video gained 19,428 views (from all world continents and 218 comments (86% from pro-waterpipe smokers. Conclusions. Social media campaigns can be created and maintained relatively easily. They are innovative and have the potential for wide and rapid diffusion, especially towards target audiences. There is a need for more rigorous evaluation of their effects, particularly among the youth.

  1. The Saturation+ Approach to Behavior Change: Case Study of a Child Survival Radio Campaign in Burkina Faso.

    Science.gov (United States)

    Murray, Joanna; Remes, Pieter; Ilboudo, Rita; Belem, Mireille; Salouka, Souleymane; Snell, Will; Wood, Cathryn; Lavoie, Matthew; Deboise, Laurent; Head, Roy

    2015-12-01

    A 35-month cluster randomized controlled trial was conducted in Burkina Faso to test whether a radio campaign focused on child health, broadcast between March 2012 and January 2015, could reduce under-5 mortality. This paper describes the design and implementation of the mass media intervention in detail, including the Saturation+ principles that underpinned the approach, the creative process, the lessons learned, and recommendations for implementing this intervention at scale. The Saturation+ approach focuses on the 3 core principles of saturation (ensuring high exposure to campaign messages), science (basing campaign design on data and modeling), and stories (focusing the dramatic climax on the target behavior) to maximize the impact of behavior change campaigns. In Burkina Faso, creative partnerships with local radio stations helped us obtain free airtime in exchange for training and investing in alternative energy supplies to solve frequent energy problems faced by the stations. The campaign used both short spots and longer drama formats, but we consider the short spots as a higher priority to retain during scale-up, as they are more cost-effective than longer formats and have the potential to ensure higher exposure of the population to the messages. The implementation research synthesized in this paper is designed to enable the effective adoption and integration of evidence-based behavior change communication interventions into health care policy and practice. PMID:26681703

  2. Stimulating dialogue: measuring success of the "Smoke Free Horry" campaign.

    Science.gov (United States)

    Anderson, Christina; Holody, Kyle J

    2013-01-01

    Smoke Free Horry was an anti-secondhand smoke media campaign that ran in Horry County, South Carolina in 2011 and 2012. The present study assessed the campaign's ability to stimulate interpersonal dialogue about the campaign-specifically its four television public service announcements (PSAs)-as well as about other smoking-related topics, among a sample of 285 Horry County young adults. Survey data suggested talking about anti-smoking PSAs was related to subsequent discussion about smoking-related topics and positive perceptions of the campaign's effectiveness. PSAs using emotional appeals and that discussed the negative health effects of smoking/secondhand smoke were related to the most interpersonal discussions about smoking, secondhand smoking, and smoking bans. Implications for future anti-smoking campaign design are discussed.

  3. Status Report on the Development of Research Campaigns

    Energy Technology Data Exchange (ETDEWEB)

    Baer, Donald R.; Baker, Scott E.; Washton, Nancy M.; Linggi, Bryan E.

    2013-06-30

    Research campaigns were conceived as a means to focus EMSL research on specific scientific questions. Campaign will help fulfill the Environmental Molecular Sciences Laboratory (EMSL) strategic vision to develop and integrate, for use by the scientific community, world leading capabilities that transform understanding in the environmental molecular sciences and accelerate discoveries relevant to the Department of Energy’s (DOE’s) missions. Campaigns are multi-institutional multi-disciplinary projects with scope beyond those of normal EMSL user projects. The goal of research campaigns is to have EMSL scientists and users team on the projects in the effort to accelerate progress and increase impact in specific scientific areas by focusing user research, EMSL resources, and expertise in those areas. This report will give a history and update on the progress of those campaigns.

  4. Cluster-randomised trial to evaluate the ‘Change for Life’ mass media/ social marketing campaign in the UK

    Directory of Open Access Journals (Sweden)

    Croker Helen

    2012-06-01

    Full Text Available Abstract Background Social marketing campaigns offer a promising approach to the prevention of childhood obesity. Change4Life (C4L is a national obesity prevention campaign in England. It included mass media coverage aiming to reframe obesity into a health issue relevant to all and provided the opportunity for parents to complete a brief questionnaire (‘How are the Kids’ and receive personalised feedback about their children’s eating and activity. Print and online C4L resources were available with guidance about healthy eating and physical activity. The study aims were to examine the impact of personalised feedback and print material from the C4L campaign on parents’ attitudes and behaviours about their children’s eating and activity in a community-based cluster-randomised controlled trial. Methods Parents of 5–11 year old children were recruited from 40 primary schools across England. Schools were randomised to intervention or control (‘usual care’. Basic demographic data and brief information about their attitudes to their children’s health were collected. Families in intervention schools were mailed the C4L print materials and the ‘How are the Kids’ questionnaire; those returning the questionnaire were sent personalised feedback and others received generic materials. Outcomes included awareness of C4L, attitudes to the behaviours recommended in C4L, parenting behaviours (monitoring and modelling, and child health behaviours (diet, physical activity and television viewing. Follow-up data were collected from parents by postal questionnaire after six months. Qualitative interviews were carried out with a subset of parents (n = 12. Results 3,774 families completed baseline questionnaires and follow-up data were obtained from 1,419 families (37.6%. Awareness was high in both groups at baseline (75%, but increased significantly in the intervention group by follow-up (96% vs. 87%. Few parents (5.2% of the intervention

  5. Late adolescent perceptions of parent religiosity and parenting processes.

    Science.gov (United States)

    Snider, J Blake; Clements, Andrea; Vazsonyi, Alexander T

    2004-12-01

    The current investigation examined the relations between adolescent reports of parent religiosity and parenting processes, using both a dimensional and a typological conceptualization of parenting. Self-report data were collected from 357 late adolescents. Partial correlations indicated that parent religiosity was associated with both parenting dimensions and parenting styles in conceptually expected directions. Regression analyses provided evidence that the dimensional conceptualization of parenting explained additional variability in perceived parental religiosity above and beyond parenting style effects. Findings suggest that a dimensional conceptualization of parenting processes extends the literature on parent religiosity because it yields more nuanced information about how parental religiosity may be related to differentiated parenting behaviors. Potential therapeutic implications of the findings are discussed.

  6. Parenting Children with Allergy

    OpenAIRE

    Gunnarsson, Nina Veetnisha

    2011-01-01

    Two general questions directed the focus of this thesis: (1). What are the everyday practical and moral underpinnings of parenting children with allergy? (2). How do particularly mothers retrospectively account for and justify they are responsible parents and moral agents in the interview situation? The overall aim was to explore the everyday practical and interactional strategies used by mothers when they are parenting children with allergy and in such contexts and relations where their...

  7. Parenting and juvenile delinquency

    OpenAIRE

    Hoeve, Machteld

    2008-01-01

    Juvenile delinquency is a noteworthy problem. This thesis addressed the association between parenting and juvenile delinquency by analyzing the concepts of parenting adopted in family research in relation to criminological concepts and measures of delinquent behavior. Four studies were conducted. The first study addressed a meta-analysis on parenting characteristics and styles in relation to delinquency. In this meta-analysis, previous manuscripts were systematically analyzed, computing mean ...

  8. Autonomous Rovers for Polar Science Campaigns

    Science.gov (United States)

    Lever, J. H.; Ray, L. E.; Williams, R. M.; Morlock, A. M.; Burzynski, A. M.

    2012-12-01

    We have developed and deployed two over-snow autonomous rovers able to conduct remote science campaigns on Polar ice sheets. Yeti is an 80-kg, four-wheel-drive (4WD) battery-powered robot with 3 - 4 hr endurance, and Cool Robot is a 60-kg 4WD solar-powered robot with unlimited endurance during Polar summers. Both robots navigate using GPS waypoint-following to execute pre-planned courses autonomously, and they can each carry or tow 20 - 160 kg instrument payloads over typically firm Polar snowfields. In 2008 - 12, we deployed Yeti to conduct autonomous ground-penetrating radar (GPR) surveys to detect hidden crevasses to help establish safe routes for overland resupply of research stations at South Pole, Antarctica, and Summit, Greenland. We also deployed Yeti with GPR at South Pole in 2011 to identify the locations of potentially hazardous buried buildings from the original 1950's-era station. Autonomous surveys remove personnel from safety risks posed during manual GPR surveys by undetected crevasses or buried buildings. Furthermore, autonomous surveys can yield higher quality and more comprehensive data than manual ones: Yeti's low ground pressure (20 kPa) allows it to cross thinly bridged crevasses or other voids without interrupting a survey, and well-defined survey grids allow repeated detection of buried voids to improve detection reliability and map their extent. To improve survey efficiency, we have automated the mapping of detected hazards, currently identified via post-survey manual review of the GPR data. Additionally, we are developing machine-learning algorithms to detect crevasses autonomously in real time, with reliability potentially higher than manual real-time detection. These algorithms will enable the rover to relay crevasse locations to a base station for near real-time mapping and decision-making. We deployed Cool Robot at Summit Station in 2005 to verify its mobility and power budget over Polar snowfields. Using solar power, this zero

  9. A Campaign to Study Equatorial Ionospheric Phenomena over Guam

    Science.gov (United States)

    Habash Krause, L.; Balthazor, R.; Dearborn, M.; Enloe, L.; Lawrence, T.; McHarg, M.; Petrash, D.; Reinisch, B. W.; Stuart, T.

    2007-05-01

    With the development of a series of ground-based and space-based experiments, the United States Air Force Academy (USAFA) is in the process of planning a campaign to investigate the relationship between equatorial ionospheric plasma dynamics and a variety of space weather effects, including: 1) ionospheric plasma turbulence in the F region, and 2) scintillation of radio signals at low latitudes. A Digisonde Portable Sounder DPS-4 will operate from the island of Guam (with a magnetic latitude of 5.6° N) and will provide measurements of ionospheric total electron content (TEC), vertical drifts of the bulk ionospheric plasma, and electron density profiles. Additionally, a dual-frequency GPS TEC/scintillation monitor will be located along the Guam magnetic meridian at a magnetic latitude of approximately 15° N. In campaign mode, we will combine these ground-based observations with those collected from space during USAFA's FalconSAT-3 and FalconSAT-5 low-earth orbit satellite missions, the first of which is scheduled to be active over a period of several months beginning in the 2007 calendar year. The satellite experiments are designed to characterize in situ irregularities in plasma density, and include measurements of bulk ion density and temperature, minority-to- majority ion mixing ratios, small scale (10 cm to 1 m) plasma turbulence, and ion distribution spectra in energy with sufficient resolution for observations of non-thermalized distributions that may be associated with velocity- space instabilities. Specific targets of investigation include: a) a comparison of plasma turbulence observed on- orbit with spread F on ionograms as measured with the Digisonde, b) a correlation between the vertical lifting of the ionospheric layer over Guam and the onset of radio scintillation activity along the Guam meridian at 15° N magnetic latitude, and c) a correlation between on-orbit turbulence and ionospheric scintillation at 15° N magnetic latitude. These relationships

  10. A Proposed Parenting Plan for Never Married Parents.

    Science.gov (United States)

    Manville, David L.

    This paper proposes the establishment of legally oriented parent education programs for never married parents. The paper describes a multifaceted program designed to provide information to never married parents on the legal system, personal and parental responsibility and its associated impact on children. Co-parenting issues, resolving conflicts…

  11. Parenting Training for Intellectually Disabled Parents: A Cochrane Systematic Review

    Science.gov (United States)

    Coren, Esther; Thomae, Manuela; Hutchfield, Jemeela

    2011-01-01

    Objectives: This article presents a Cochrane/Campbell systematic review of the evidence on the effect of parent training to support the parenting of parents with intellectual disabilities. Method: Randomized controlled trials (RCTs) comparing parent training interventions for parents with intellectual disability with usual care or with a control…

  12. Personality and parenting style in parents of adolescents

    NARCIS (Netherlands)

    Huver, R.M.E.; Otten, R.; Vries, H. de; Engels, R.C.M.E.

    2010-01-01

    Since parental personality traits are assumed to play a role in parenting behaviors, the current study examined the relation between parental personality and parenting style among 688 Dutch parents of adolescents in the SMILE study. The study assessed Big Five personality traits and derived parentin

  13. Parental supervision and delinquency.

    Science.gov (United States)

    Fischer, D G

    1983-04-01

    A review of the literature suggests that parental supervision over their children is a significant variable in controlling the amount of delinquent behaviour; high supervision is associated with low delinquency. The relationship remains when variables such as mother's affection, parental conflict, parental aggression, mother's self-confidence, father's deviance, father's absence, father's occupation are controlled. And it appears to be effective under extremely adverse conditions such as poverty and authoritarian and repressive methods of child rearing. Training packages providing basic information about processes of child development and emphasizing positive techniques of child management, with parental supervision as an essential ingredient, need to be further developed and evaluated as a means of reducing delinquency.

  14. Diabetes Movie (For Parents)

    Medline Plus

    Full Text Available ... Teens Parents Home General Health Growth & Development Infections Diseases & Conditions Pregnancy & Baby Nutrition & Fitness Emotions & Behavior School & Family Life First Aid & Safety Doctors & Hospitals ...

  15. Meningococcal Vaccine (For Parents)

    Science.gov (United States)

    ... Palsy: Shannon's Story" 5 Things to Know About Zika & Pregnancy Your Child's Immunizations: Meningococcal Vaccines KidsHealth > For Parents > Your Child's Immunizations: Meningococcal Vaccines ...

  16. Are parents eating their greens?

    DEFF Research Database (Denmark)

    Aschemann-Witzel, Jessica; Bech-Larsen, Tino; Grønhøj, Alice

    2014-01-01

    Purpose - We study the extent of change in parents’ fruit and vegetable consumption during a period when their children participate in a school-based healthy eating intervention. Design/methodology/approach - 256 12-year old Danish schoolchildren took part in a text-message feedback intervention...... increased during the period of the intervention targeted at their children. Parents that reported an increase had, at the start of the intervention, reported low levels of consumption, lack of encouragement to eat healthy at their workplace and lower autonomous self-regulation. Research limitations...... promote and sustain healthy eating habits. Originality/value - The study considers the possible effects school interventions targeting children may have on the immediate family, an aspect generally overlooked in school-based health initiatives....

  17. Building a Data Mining Framework for Target Marketing

    OpenAIRE

    March, Nicolas

    2011-01-01

    Most retailers and scientists agree that supporting the buying decisions of individual customers or groups of customers with specific product recommendations holds great promise. Target-oriented promotional campaigns are more profitable in comparison to uniform methods of sale promotion such as discount pricing campaigns. This seems to be particulary true if the promoted products are well matched to the preferences of the customers or customer groups. But how can retailers identify customer g...

  18. Parenting practices were associated with children's TV viewing among overweight and obese children

    Science.gov (United States)

    An expert panel recommended that TV reduction should be a component in obesity treatment programs. Parents are an important social influence on children and could be a target for interventions. Valid measures of TV-parenting practices (PP) are needed to understand parental influences on children's T...

  19. Getting the message across: outcomes and risk profiles by awareness levels of the "measure-up" obesity prevention campaign in Australia.

    Directory of Open Access Journals (Sweden)

    Anne C Grunseit

    Full Text Available Obesity campaign evaluations have used campaign awareness to assess impact, yet have not compared unprompted campaign recallers, with prompted recallers and those with no campaign recall. Using data from an Australian mass-media obesity prevention campaign linking waist circumference and chronic disease we examined whether those with different degrees of campaign recall are distinct groups demographically and for subsequent campaign effects.A national cross-sectional telephone survey of randomly selected adults aged 18 to 65 years was conducted post- campaign (n = 2812 covering campaign recall, self-reported diet and physical activity (PA and waist-measuring knowledge, behaviours and intentions to make lifestyle changes. Respondents were divided into three groups indicating campaign recall: Unprompted Recallers (n=1154; Prompted Recallers (n=1284; and No Recallers (n=374 and compared on demographic, knowledge, and behavioural risk factors for obesity/chronic disease.Unprompted Recallers were more likely to speak English at home (p<.001, be in the primary campaign target group (25-45 years with children (p<0.001 than the other two groups and to be university educated and female than the Prompted Recall group only (p=0.001. Unprompted Recallers had better knowledge about recommended waist circumference (p<.001, fruit (p=0.004, vegetable (p<0.001 and PA guidelines (p<0.001 than both the other groups. The No Recall group was less likely than the other two to be overweight/obese (46% vs 55%, p=0.020 and 54%, p=0.037, comparable on meeting fruit consumption and PA guidelines but more likely to meet vegetable intake recommendations (than Unprompted Recallers only.Unprompted recallers were more knowledgeable about campaign messages; behaviour change and intentions to change were stronger for the two recall groups compared with the No Recall group but not different between them. The current analysis revealed subtle differences in campaign exposure and

  20. Motives for Transfers from Parents to Children

    DEFF Research Database (Denmark)

    Kolodziejczyk, Christophe; Leth-Petersen, Søren

    There are good theoretical reasons why transfers from parents are likely to be important around the time of the first home purchase. Transactions costs associated with trading houses make people with increasing income paths prefer to buy a house that is more expensive than what matches their curr......There are good theoretical reasons why transfers from parents are likely to be important around the time of the first home purchase. Transactions costs associated with trading houses make people with increasing income paths prefer to buy a house that is more expensive than what matches...... suggested that transfers from parents to children are significant exactly around the time where children buy their first home. Using a panel data set issued from Danish administrative registers with information about wealth of a sample of first-time homeowners and their parents, we document that child...... and parent resources, house value as well as financial resources are correlated. We then go on to test if there are direct parental transfers targeted to the purchase of the house, and in case of an unemployment spell during the years after the purchase where children typically hold little liquid assets. We...

  1. A campaign strategy for your career.

    Science.gov (United States)

    Clark, Dorie

    2012-11-01

    Organizations are inherently political, and pretending they're not is just plain impractical. But strategizing like a politician to advance your career doesn't have to mean compromising your integrity. You can craft a campaign plan that actually gets results without making you feel soiled. So argues Clark, who has worked with top-tier politicians and business executives as they strive to achieve their goals. She recommends that in business, as in politics, aspiring leaders choose their career milestones from the get-go and plan precisely what reaching each one will demand. That means taking inventory of the skills you'll need to acquire and figuring out exactly where and how you'll develop them. The best career planners work backward on the calendar: They start with the end points and carefully mark, in reverse, all the steps along the way. Then they set out on the course, identifying influential people whose favor they need to win and getting specific about how to garner it. They use power maps to home in on the most influential individuals and groups, and they aren't shy about courting votes. "Being political" still sounds negative to many people in business, but learning how to play the game doesn't have to be a Machiavellian endeavor. Indeed, harming people in the process won't help you at all, but if you eschew the political process altogether, you'll only harm yourself. PMID:23156001

  2. Arduous campaign for Ryan White CARE Act.

    Science.gov (United States)

    1995-01-01

    The House version of the Ryan White CARE Act reauthorization passed the Health and Environment Subcommittee of the House Commerce Committee on June 14, 1995. The legislation now moves to the full Commerce Committee for consideration. However, a review of the measure was postponed indefinitely, some feel as a result of discussion about an expected amendment to the legislation offered by Rep. Tom Coburn (R-OK). Coburn is a major proponent for mandatory AIDS testing of newborns and wishes to amend the reauthorization to include legislation of that nature. AIDS Action has communicated concerns about the legislation to key committee members and is preparing for the possibility that restrictive amendments, infused with homophobia and with prejudice against people with HIV/AIDS, may be attached to the legislation. In the Senate, efforts continue to overcome tactics by Sen. Jesse Helms (R-NC) to hold up or block legislation S.641. Sixty-one legislators have cosponsored the bill. AIDS Action continues to mount a national campaign for letters to Senate Majority Leader Robert Dole (R-KA) to ask him to expedite the legislation.

  3. A campaign strategy for your career.

    Science.gov (United States)

    Clark, Dorie

    2012-11-01

    Organizations are inherently political, and pretending they're not is just plain impractical. But strategizing like a politician to advance your career doesn't have to mean compromising your integrity. You can craft a campaign plan that actually gets results without making you feel soiled. So argues Clark, who has worked with top-tier politicians and business executives as they strive to achieve their goals. She recommends that in business, as in politics, aspiring leaders choose their career milestones from the get-go and plan precisely what reaching each one will demand. That means taking inventory of the skills you'll need to acquire and figuring out exactly where and how you'll develop them. The best career planners work backward on the calendar: They start with the end points and carefully mark, in reverse, all the steps along the way. Then they set out on the course, identifying influential people whose favor they need to win and getting specific about how to garner it. They use power maps to home in on the most influential individuals and groups, and they aren't shy about courting votes. "Being political" still sounds negative to many people in business, but learning how to play the game doesn't have to be a Machiavellian endeavor. Indeed, harming people in the process won't help you at all, but if you eschew the political process altogether, you'll only harm yourself.

  4. Eco-Schools campaign. The European projects

    International Nuclear Information System (INIS)

    The Foundation for Environmental Education in Europe (FEEE) was established in 1981; since then it was been actively promoting and delivering education through a series of successful internationals programmes launched in 21 different European nations. The Eco-School Campaign aims to raise students' awareness of environment issues through classroom study, and provide an integrated system for environmental management of schools based on EMAS (with waste, water and energy management as priority areas). As a process of facilitating sustainable developpement at a local level, pupils are encouraged to take an active role in mental impact of the schools. The Eco-Schools Green Flag, awarded to schools with high achievement in their Programme, is a recognised and respected eco-label for environmental education and performance. In Italy the National Eco-Schools operator was asked to set up a ten-schools pilot programme in the region Friuli Venezia Giulia: these are very first national schools that are likely to become 'Eco-Schools'

  5. Recall campaign for gas bottles and banks

    CERN Multimedia

    2015-01-01

    The previous contract with gas supplier Carbagas ended on 31 March 2015. Gas bottles and banks are not a property of CERN. According to the contract terms, they can remain on CERN sites without any extra costs until 30 September 2015.    If you are using Carbagas containers (bottles and/or banks) for gas purchased between 1 April 2010 and 31 March 2015, multiple options exist: Return them to the closest gas point. Purchase them on the following basis:     Rent them on the following basis: 12 CHF/month for bottles, 144 CHF/month for banks. The recall campaign has been going on for several months already: we would like to thank everyone who has already replied to it. If you haven’t answered yet, there is still time. If you know of unused or abandoned Carbagas containers, please don’t hesitate to contact us. Thank you i...

  6. International nuclear public acceptance - campaigns and strategies

    International Nuclear Information System (INIS)

    As we approach the 21st Century, society's values and expectations are changing throughout the world. This change is particularly rapid in the Pacific Basin where industrialisation and economic growth is acting as the catalyst for change in every area of society. Rapid global communications, single issue pressure groups and an expectation by the general public and other stakeholders to be consulted and involved in every stage of corporate decision-making, place increased pressures upon the world's corporate structures. This paper will analyse the changes currently taking place and look forward into the next century. The author will then examine the possible impact of these societal changes upon the global nuclear industry and propose ways in which the industry can respond to these changes before they negatively impact the business. He will examine the role of nuclear power in a changing world, its relationship with its various stakeholders, and suggest ways in which the industry can gain the initiative in its communications programmes of the future. In doing this he will draw upon examples of communication campaigns from both the nuclear and other industries. (author)

  7. Cost effective campaigning in social networks

    Science.gov (United States)

    Kotnis, Bhushan; Kuri, Joy

    2016-05-01

    Campaigners are increasingly using online social networking platforms for promoting products, ideas and information. A popular method of promoting a product or even an idea is incentivizing individuals to evangelize the idea vigorously by providing them with referral rewards in the form of discounts, cash backs, or social recognition. Due to budget constraints on scarce resources such as money and manpower, it may not be possible to provide incentives for the entire population, and hence incentives need to be allocated judiciously to appropriate individuals for ensuring the highest possible outreach size. We aim to do the same by formulating and solving an optimization problem using percolation theory. In particular, we compute the set of individuals that are provided incentives for minimizing the expected cost while ensuring a given outreach size. We also solve the problem of computing the set of individuals to be incentivized for maximizing the outreach size for given cost budget. The optimization problem turns out to be non trivial; it involves quantities that need to be computed by numerically solving a fixed point equation. Our primary contribution is, that for a fairly general cost structure, we show that the optimization problems can be solved by solving a simple linear program. We believe that our approach of using percolation theory to formulate an optimization problem is the first of its kind.

  8. Progress of the 2012 KSTAR experimental campaign

    Science.gov (United States)

    Oh, Yeong-Kook; Kim, W. C.; Lee, S. G.; Kim, J. Y.; Yang, H. L.; Park, K. R.; Chu, Y.; Park, M. K.; Bae, Y. S.; H; K; Kim; Kwak, J. G.; Park, H.; Choe, W. H.; Chung, K. S.; Na, Y. S.; Hwang, Y. S.; in, S. Y.; Walker, M.; Mueller, D.; Park, J.; Ahn, J. W.; Sabbagh, S. A.; Zoletnik, S.

    2012-10-01

    KSTAR device has been operated with a mission to explore the advanced physics and technologies at high performance steady-state plasma that are essential for ITER and fusion reactor development. The 2012 KSTAR campaign is conducted with experimental goals to extend H-mode over 10 sec at the plasma current in the level of 0.6 ˜ 1 MA by adopting the real-time shaping control, to investigate physics issues including L- to H-mode transition and ELM mitigation, and to support various experiments proposed by domestic and international collaborators. The available heating power in 2012 is about 5.5 MW in total including 3.5 MW NBI, 1 MW ICRF, 1 MW ECH/CD, and 0.3 MW LHCD. The upgraded diagnostic systems are Thomson scattering system, BES, two ECEI, VUV spectrometer, imaging bolometer, and FIR interferometer. In this presentation, the progress of the KSTAR experiments will be described including the hardware upgrade and physics research results.

  9. LANL June 2012 Status Report--Science and ICF Campaigns

    International Nuclear Information System (INIS)

    with the Axis II camera and controllers. Camera 1 was returned to MIT for repair and found to have a wire detached from the image clock. Electrical bonding of the array was improved to eliminate potential grounding issues. Camera PR is at NNSA service center and is being tracked. LANL C4 technical highlights are: (1) Obtained first set of data from the new LANL Turbulent Mixing Tunnel (TMT). LANL is conducting very high resolution experiments to look at variable density mixing, and these efforts are centered around the TMT and the new vertical shock tube, both being commissioned this year. Designed to study variable-density turbulent flows where there are many modeling challenges Initial calibration experiment with air shown in figures. Characterization of the jet and calibration of the density and velocity diagnostics is in progress. (2) Target Fabrication: Installed and tested Te evaporation source for July opacity shots on Z-machine. Measurements from recently acquired evaporation source indicate a stable deposition rate upon equilibration. Two Al/Te codepositions were performed and analyzed demonstrating uniform deposition across the substrate. (3) Tested and delivered 11 capsules for the NIF DIME campaign. One capsule already integrated into a complete assembly with backlighters and alignment fiber at NIF. This is a challenge because the target assembly is 'free-standing'. Three more assemblies will be completed before the shot campaign in mid-July. (4) Delivered LANL parts for the Fanbolt/Pleiades NIF shots to GA and AWE. The assembly will occur in July. The shots are scheduled for mid-August. (5) Compared simulations of recent Omega Shock/Shear campaign with data. Preliminary simulations with turbulence model show good agreement with the extracted aluminum layer width from experiments as compared to a simulation with no mix. (6) Began characterization of mechanical behavior and fractography of materials for constitutive modeling. (7) Planning for LANL large

  10. Elevated atmospheric ozone increases concentration of insecticidal Bacillus thuringiensis (Bt) Cry1Ac protein in Bt Brassica napus and reduces feeding of a Bt target herbivore on the non-transgenic parent

    International Nuclear Information System (INIS)

    Sustained cultivation of Bacillus thuringiensis (Bt) transgenic crops requires stable transgene expression under variable abiotic conditions. We studied the interactions of Bt toxin production and chronic ozone exposure in Bt cry1Ac-transgenic oilseed rape and found that the insect resistance trait is robust under ozone elevations. Bt Cry1Ac concentrations were higher in the leaves of Bt oilseed rape grown under elevated ozone compared to control treatment, measured either per leaf fresh weight or per total soluble protein of leaves. The mean relative growth rate of a Bt target herbivore, Plutella xylostella L. larvae was negative on Bt plants in all ozone treatments. On the non-transgenic plants, larval feeding damage was reduced under elevated ozone. Our results indicate the need for monitoring fluctuations in Bt toxin concentrations to reveal the potential of ozone exposure for altering dosing of Bt proteins to target and non-target herbivores in field environments experiencing increasing ozone pollution. - Elevated atmospheric ozone can induce fluctuations in insecticidal protein concentrations in transgenic plants

  11. Elevated atmospheric ozone increases concentration of insecticidal Bacillus thuringiensis (Bt) Cry1Ac protein in Bt Brassica napus and reduces feeding of a Bt target herbivore on the non-transgenic parent

    Energy Technology Data Exchange (ETDEWEB)

    Himanen, Sari J. [University of Kuopio, Department of Environmental Science, P.O. Box 1627, FIN-70211 Kuopio (Finland)], E-mail: sari.himanen@uku.fi; Nerg, Anne-Marja [University of Kuopio, Department of Environmental Science, P.O. Box 1627, FIN-70211 Kuopio (Finland); Nissinen, Anne [University of Kuopio, Department of Environmental Science, P.O. Box 1627, FIN-70211 Kuopio (Finland); MTT Agrifood Research Finland, Plant Protection, FIN-31600 Jokioinen (Finland); Stewart, C. Neal [University of Tennessee, Department of Plant Sciences, Knoxville, TN 37996-4561 (United States); Poppy, Guy M. [University of Southampton, School of Biological Sciences, Southampton SO16 7PX (United Kingdom); Holopainen, Jarmo K. [University of Kuopio, Department of Environmental Science, P.O. Box 1627, FIN-70211 Kuopio (Finland)

    2009-01-15

    Sustained cultivation of Bacillus thuringiensis (Bt) transgenic crops requires stable transgene expression under variable abiotic conditions. We studied the interactions of Bt toxin production and chronic ozone exposure in Bt cry1Ac-transgenic oilseed rape and found that the insect resistance trait is robust under ozone elevations. Bt Cry1Ac concentrations were higher in the leaves of Bt oilseed rape grown under elevated ozone compared to control treatment, measured either per leaf fresh weight or per total soluble protein of leaves. The mean relative growth rate of a Bt target herbivore, Plutella xylostella L. larvae was negative on Bt plants in all ozone treatments. On the non-transgenic plants, larval feeding damage was reduced under elevated ozone. Our results indicate the need for monitoring fluctuations in Bt toxin concentrations to reveal the potential of ozone exposure for altering dosing of Bt proteins to target and non-target herbivores in field environments experiencing increasing ozone pollution. - Elevated atmospheric ozone can induce fluctuations in insecticidal protein concentrations in transgenic plants.

  12. Parent-Infant Education

    Science.gov (United States)

    Charnley, Lucile; Myre, Gloria

    1977-01-01

    Discusses the development and philosophy of parent-infant education programs provided by Washington State community colleges and vocational technical schools consisting of parent-participation classes and cooperative preschools for 10,000 families. Describes program at Seattle Community College. (BF/JH)

  13. Parents, Peers and Pot.

    Science.gov (United States)

    Manatt, Marsha

    This book looks at the problem of drug abuse, particularly the use of marihuana by children ages 9 to 14, and describes one strategy parents can use to prevent drug use by their children. On the premise that nonmedical drug use is not acceptable for children, parents need to provide guidance and exercise discipline with respect to drug use among…

  14. Parents, The Real Teachers.

    Science.gov (United States)

    Multicultural Drug Abuse Prevention Resource Center, Arlington, VA.

    In this pamphlet, advice is provided for Pacific Asian American parents about how they can work to help their children to develop positive self-images and to deal with racism and other social problems. The importance of parent-child communication, strong ethnic identity, education, and a sense of self-worth as methods of preventing drug abuse and…

  15. Partnership with Parents.

    Science.gov (United States)

    Boker-Pfeiffer, Dea; And Others

    Intended for teachers and educational administrators in Illinois, the instructional program presents an overview of parent rights related to decisions in educational programming for handicapped students. Considered are eight major areas of parent/student rights--areas in which misunderstanding and problems are most likely to occur. Each topic is…

  16. Parenting by Automatic Pilot.

    Science.gov (United States)

    O'Callaghan, J. Brien

    This guide on parenting suggests ideas and methods to build self-esteem, courage, decision-making, and loving which are so important to child success and happiness. The introduction notes that this book is written for what seems to be the majority of parents who, despite the availability of much writing and other information on the subject of…

  17. Diabetes Movie (For Parents)

    Medline Plus

    Full Text Available ... Lessons? Visit KidsHealth in the Classroom What Other Parents Are Reading Upsetting News Reports? What to Say ... Pregnant? Your Baby's Growth Diabetes Movie KidsHealth > For Parents > Diabetes Movie Print A A A Text Size ...

  18. Parents and Health Education.

    Science.gov (United States)

    Balding, John

    This book gives the views of parents in England, Wales, and Northern Ireland about ways in which elementary schools should use the time they have with students. Although the parents' comments were collected during the course of a 1985 survey on health education in elementary schools, the whole context of the education of 4- through 12-year-olds…

  19. Parent-Assisted Learning.

    Science.gov (United States)

    Niedermeyer, Fred C.

    The effects of parent-monitored practice at home on pupil performance in reading were investigated. The study used as instructional vehicles the Parent-Assisted Learning Program (PAL) and the Southwest Regional Laboratory's (SWRL) First-Year Communication Skills Program. PAL was designed to enable school personnel to establish a system whereby…

  20. Gay and Lesbian Parents

    Science.gov (United States)

    ... may benefit from meeting other children who have gay or lesbian parents. You might find a local group of families, or your children might be interested in joining an e-mail list or finding a pen pal. Civil marriage. The AAP supports civil marriage for all parents. ...

  1. Sexual Orientation (For Parents)

    Science.gov (United States)

    ... being gay is caused by early childhood experiences, parenting styles, or the way someone is raised. Efforts to ... MORE ON THIS TOPIC Transgender People Teaching Your Child Tolerance STDs Understanding Early Sexual Development Questions and Answers About Sex A Parent's Guide ...

  2. Parents on education

    NARCIS (Netherlands)

    Lex Herweijer; Ria Vogels

    2004-01-01

    Original title: Ouders over opvoeding en onderwijs. The position of parents with regard to children' education has been changing in recent years: the government believes that they should have a major influence on what happens at their children's school, and also that parents and schools should coop

  3. Parenting and juvenile delinquency

    NARCIS (Netherlands)

    Hoeve, Machteld

    2008-01-01

    Juvenile delinquency is a noteworthy problem. This thesis addressed the association between parenting and juvenile delinquency by analyzing the concepts of parenting adopted in family research in relation to criminological concepts and measures of delinquent behavior. Four studies were conducted. Th

  4. Ionospheric measurements during the CRISTA/MAHRSI campaign: their implications and comparison with previous campaigns

    Directory of Open Access Journals (Sweden)

    J. Laštovicka

    Full Text Available The CRISTA/MAHRSI experiment on board a space shuttle was accompanied by a broad campaign of rocket, balloon and ground-based measurements. Supporting lower ionospheric ground-based measurements were run in Europe and Eastern Asia between 1 October-30 November, 1994. Results of comparisons with long ionospheric data series together with short-term comparisons inside the interval October-November, 1994, showed that the upper middle atmosphere 
    (h = 80-100 km at middle latitudes of the Northern Hemisphere in the interval of the CRISTA/MAHRSI experiment (4-12 November, 1994 was very close to its expected climatological state. In other words, the average results of the experiment can be used as climatological data, at least for the given area/altitudes. The role of solar/geomagnetic and "meteorological" control of the lower ionosphere is investigated and compared with the results of MAP/WINE, MAC/SINE and DYANA campaigns. The effects of both solar/geomagnetic and global meteorological factors on the lower ionosphere are found to be weak during autumn 1994 compared to those in MAP/WINE and DYANA winters, and they are even slightly weaker than those in MAP/SINE summer. The comparison of the four campaigns suggests the following overall pattern: in winter the lower ionosphere at northern middle latitudes appears to be fairly well "meteorologically" controlled with a very weak solar influence. In summer, solar influence is somewhat stronger and dominates the weak "meteorological" influence, but the overall solar/meteorological control is weaker than in winter. In autumn we find the weakest overall solar/meteorological control, local effects evidently dominate.

    Key words. Ionosphere (ionosphere · atmosphere interactions; mid-latitude ionosphere

  5. The VERB campaign: applying a branding strategy in public health.

    Science.gov (United States)

    Asbury, Lori D; Wong, Faye L; Price, Simani M; Nolin, Mary Jo

    2008-06-01

    A branding strategy was an integral component of the VERB Youth Media Campaign. Branding has a long history in commercial marketing, and recently it has also been applied to public health campaigns. This article describes the process that the CDC undertook to develop a physical activity brand that would resonate with children aged 9-13 years (tweens), to launch an unknown brand nationally, to build the brand's equity, and to protect and maintain the brand's integrity. Considerations for branding other public health campaigns are also discussed.

  6. Some Accounting Aspects regarding the Elections Campaigns in Romania

    Directory of Open Access Journals (Sweden)

    Riana Iren Radu

    2016-07-01

    Full Text Available The objective of this paper is to present the legal framework for financing the election campaigns in Romania and in the world. There are different systems of campaign finance across the world. Some of these systems rely mainly on private funds, some are based mainly on public funds, but most systems are a combination of both. In all cases a certain degree of limitations on contributions and expenditures are a standard characteristic of the campaign finance system. Limitations on contributions can be means to reduce the corruption and limitations on expenditures may be imposed to guarantee egalitarianism among the various political forces.

  7. The VERB campaign: applying a branding strategy in public health.

    Science.gov (United States)

    Asbury, Lori D; Wong, Faye L; Price, Simani M; Nolin, Mary Jo

    2008-06-01

    A branding strategy was an integral component of the VERB Youth Media Campaign. Branding has a long history in commercial marketing, and recently it has also been applied to public health campaigns. This article describes the process that the CDC undertook to develop a physical activity brand that would resonate with children aged 9-13 years (tweens), to launch an unknown brand nationally, to build the brand's equity, and to protect and maintain the brand's integrity. Considerations for branding other public health campaigns are also discussed. PMID:18471598

  8. Preparing for SMOS: Sea Salinity Campaigns and Results

    DEFF Research Database (Denmark)

    Søbjærg, Sten Schmidl; Balling, Jan E.; Kristensen, Steen Savstrup;

    2006-01-01

    Mapping of sea surface salinity, based on L-band radiometric measurements, is presently investigated as a preparation for space missions. Special concern is on correction for effects caused by the sea surface roughness, and this paper will address two campaigns, LOSAC and CoSMOS, with the aim...... of investigating these effects. Conclusions from LOSAC are presented, and open issues to be investigated during the presently ongoing CoSMOS campaign are outlined. Finally, the installation and campaign plan for CoSMOS are presented....

  9. Campaigning and contestation: Comments on politicians’ Facebook pages during the 2011 Danish general election campaign

    Directory of Open Access Journals (Sweden)

    Sander Andreas Schwartz

    2015-12-01

    Full Text Available This article is a critical study of the Facebook pages of politicians as public spheres using Dahlberg’s notion of contestation. A method is implemented inspired by qualitative content analysis and including focus groups in order to study citizen comments on eight main political candidates’ Facebook pages during the 2011 Danish election campaign. An analytical framework is presented that conceptualizes the particular platform as a dinner party, with a dinner table, a host, and the invited guests. The dinner party exhibits the interplay between these elements and how they limit the option of contesting the dominating discourse in favor of a supportive marketing logic.

  10. Parents who use drugs

    DEFF Research Database (Denmark)

    Rhodes, Tim; Bernays, Sarah; Houmøller, Kathrin

    2010-01-01

    Parents who use drugs parent in a context of heightened concern regarding the damaging effects of parental drug use on child welfare and family life. Yet there is little research exploring how parents who use drugs account for such damage and its limitation. We draw here upon analyses of audio......-recorded depth qualitative interviews, conducted in south-east England between 2008 and 2009, with 29 parents who use drugs. Our approach to thematic analysis treated accounts as co-produced and socially situated. An over-arching theme of accounts was 'damage limitation'. Most damage limitation work centred...... on efforts to create a sense of normalcy of family life, involving keeping drug use secret from children, and investing heavily in strategies to maintain ambiguity regarding children's awareness. Our analysis highlights that damage limitation strategies double-up in accounts as resources of child protection...

  11. Parental and child fruit consumption in the context of general parenting, parental education and ethnic background

    NARCIS (Netherlands)

    G. Rodenburg (Gerda); A. Oenema (Anke); S.P.J. Kremers (Stef); H. van de Mheen (Dike)

    2012-01-01

    textabstractThis study examines the association between parental and child fruit consumption in the context of general parenting, parental education and ethnic background. A cross-sectional study was performed among 1762 parent-child dyads. Mean age of the children was 8. years. One parent completed

  12. Foster Parents' Involvement in Authoritative Parenting and Interest in Future Parenting Training

    Science.gov (United States)

    King, Keith A.; Kraemer, Linda K.; Bernard, Amy L.; Vidourek, Rebecca A.

    2007-01-01

    We surveyed 191 Southwest Ohio foster parents regarding their involvement in authoritative parenting and interest for additional parenting education. Our results showed that most respondents reported using an authoritative parenting style and were interested in receiving future training. Involvement in authoritative parenting differed…

  13. Parenting stress and affective symptoms in parents of autistic children.

    Science.gov (United States)

    Gong, Yun; Du, YaSong; Li, HuiLin; Zhang, XiYan; An, Yu; Wu, Bai-Lin

    2015-10-01

    We examined parenting stress and mental health status in parents of autistic children and assessed factors associated with such stress. Participants were parents of 188 autistic children diagnosed with DSM-IV criteria and parents of 144 normally developing children. Parents of autistic children reported higher levels of stress, depression, and anxiety than parents of normally developing children. Mothers of autistic children had a higher risk of depression and anxiety than that did parents of normally developing children. Mothers compared to fathers of autistic children were more vulnerable to depression. Age, behavior problems of autistic children, and mothers' anxiety were significantly associated with parenting stress.

  14. Best practices: Strategic stigma change (SSC): five principles for social marketing campaigns to reduce stigma.

    Science.gov (United States)

    Corrigan, Patrick W

    2011-08-01

    This column describes strategic stigma change (SSC), which comprises five principles and corresponding practices developed as a best practice to erase prejudice and discrimination associated with mental illness and promote affirming behaviors and social inclusion. SSC principles represent more than ten years of insights from the National Consortium on Stigma and Empowerment. The principles, which are centered on consumer contact that is targeted, local, credible, and continuous, were developed to inform the growth of large-scale social marketing campaigns supported by governments and nongovernmental organizations. Future social marketing efforts to address stigma and the need for evidence to determine SSC's penetration and impact are also discussed. PMID:21807820

  15. A Formative Evaluation of a Social Media Campaign to Reduce Adolescent Dating Violence

    OpenAIRE

    Lambert, Danielle N; Bishop, Lauren E; Guetig, Stephanie; Frew, Paula M.

    2014-01-01

    Background The Emory Jane Fonda Center implemented the Start Strong Atlanta social marketing campaign, “Keep It Strong ATL”, in 2007 to promote the development of healthy adolescent relationships and to foster the prevention of adolescent dating abuse among 11-14 year olds. Objective A formative evaluation was conducted to understand whether messages directed at the target audience were relevant to the program’s relationship promotion and violence prevention goals, and whether the “Web 2.0” s...

  16. Evaluation of the Prevalence of Drug Abuse and Smoking in Parents of Children with Attention Deficit Hyperactivity Disorder

    OpenAIRE

    Parvaresh, Nooshin; Mazhari, Shahrzad; Mohamadi, Neda; Mohamadi, Najmeh

    2016-01-01

    Background Attention deficit hyperactivity disorder (ADHD) affects 5% of children. In addition to pharmacotherapy, non-drug treatments such as appropriate parenting are also very important in the treatment of these children. Diagnosis and treatment of parents with psychiatric disorders and substance abuse and evaluation of the frequency of these disorders in parents is critical. Methods In this case-control study, 200 parents were studied. The target population included parents of 7 to 12 yea...

  17. Social marketing campaign promoting the use of respiratory protection devices among farmers.

    Science.gov (United States)

    Pounds, Lea; Duysen, Ellen; Romberger, Debra; Cramer, Mary E; Wendl, Mary; Rautiainen, Risto

    2014-01-01

    This article describes the formal use of marketing concepts in a systematic approach to influence farmers to voluntarily increase respiratory protective device (RPD) use. The planning process for the project incorporated six key decision or action points, each informed by formative research or health behavior theory. The planning process included developing behavior change strategies based on a 4P model (product, price, place, and promotion). The resulting campaign elements included print and e-mail messages that leveraged motivators related to family and health in order to increase farmers' knowledge about the risks of exposure to dusty environments, four instructional videos related to the primary barriers identified in using RPDs, and a brightly colored storage bag to address barriers to using RPDs related to mask storage. Campaign implementation included a series of e-mails using a bulk e-mail subscription service, use of social media in the form of posting instructional videos on a YouTube channel, and in-person interactions with members of the target audience at farm shows throughout the Central States Center for Agricultural Safety and Health seven-state region. Evaluation of the e-mail campaigns indicated increased knowledge about RPD use and intent to use RPDs in dusty conditions. YouTube analytic data indicated continuing exposure of the instructional videos beyond the life of the campaign. The project demonstrates the efficacy of a planning process that incorporates formative research and clear decision points throughout. This process could be used to plan health behavior change interventions to address other agriculture-related health and safety issues. PMID:24959763

  18. Social marketing campaign promoting the use of respiratory protection devices among farmers.

    Science.gov (United States)

    Pounds, Lea; Duysen, Ellen; Romberger, Debra; Cramer, Mary E; Wendl, Mary; Rautiainen, Risto

    2014-01-01

    This article describes the formal use of marketing concepts in a systematic approach to influence farmers to voluntarily increase respiratory protective device (RPD) use. The planning process for the project incorporated six key decision or action points, each informed by formative research or health behavior theory. The planning process included developing behavior change strategies based on a 4P model (product, price, place, and promotion). The resulting campaign elements included print and e-mail messages that leveraged motivators related to family and health in order to increase farmers' knowledge about the risks of exposure to dusty environments, four instructional videos related to the primary barriers identified in using RPDs, and a brightly colored storage bag to address barriers to using RPDs related to mask storage. Campaign implementation included a series of e-mails using a bulk e-mail subscription service, use of social media in the form of posting instructional videos on a YouTube channel, and in-person interactions with members of the target audience at farm shows throughout the Central States Center for Agricultural Safety and Health seven-state region. Evaluation of the e-mail campaigns indicated increased knowledge about RPD use and intent to use RPDs in dusty conditions. YouTube analytic data indicated continuing exposure of the instructional videos beyond the life of the campaign. The project demonstrates the efficacy of a planning process that incorporates formative research and clear decision points throughout. This process could be used to plan health behavior change interventions to address other agriculture-related health and safety issues.

  19. Manus Water Isotope Investigation Field Campaign Report

    Energy Technology Data Exchange (ETDEWEB)

    Conroy, Jessica L [University of Illinois, Urbana-Champaign; Cobb, Kim M [Georgia Institute of Technology; Noone, David [University of Colorado, Boulder

    2016-03-01

    The objective of this field campaign was to investigate climatic controls on the stable isotopic composition of water vapor, precipitation, and seawater in the western tropical Pacific. Simultaneous measurements of the stable isotopic composition of vapor and precipitation from April 28 to May 8, 2013, at the Manus Tropical Western Pacific Atmospheric Radiation Measurement site, provided several key insights into the nature of the climate signal archived in precipitation and vapor isotope ratios. We observed a large shift from lower to higher isotopic values in vapor and precipitation because of the passage of a mesoscale convective system west of the site and a transition from a regional stormy period into a more quiescent period. During the quiescent period, the stable isotopic composition of vapor and precipitation indicated the predominance of oceanic evaporation in determining the isotopic composition of boundary-layer vapor and local precipitation. There was not a consistent relationship between intra-event precipitation amount at the site and the stable isotopic composition of precipitation, thus challenging simplified assumptions about the isotopic “amount effect” in the tropics on the time scale of individual storms. However, some storms did show an amount effect, and deuterium excess values in precipitation had a significant relationship with several meteorological variables, including precipitation, temperature, relative humidity, and cloud base height across all measured storms. The direction of these relationships points to condensation controls on precipitation deuterium excess values on intra-event time scales. The relationship between simultaneous measurements of vapor and precipitation isotope ratios during precipitation events indicates the ratio of precipitation-to-vapor isotope ratios can diagnose precipitation originating from a vapor source unique from boundary-layer vapor and rain re-evaporation.

  20. An overview of the HIBISCUS campaign

    Directory of Open Access Journals (Sweden)

    J.-P. Pommereau

    2007-02-01

    Full Text Available HIBISCUS was a field campaign for investigating the impact of deep convection on the Tropical Tropopause Layer (TTL and the Lower Stratosphere, which took place during the Southern Hemisphere summer in February–March 2004 in the State of São Paulo, Brazil. Its objective was to provide a set of new observational data on meteorology, tracers of horizontal and vertical transport, water vapour, clouds, and chemistry in the tropical UT/LS from balloon observations at local scale over a land convective area, as well as at global scale using circumnavigating long-duration balloons. Overall, the composition of the TTL, the region between 14 and 19 km of intermediate lapse rate between the almost adiabatic upper troposphere and the stable stratosphere, appears highly variable. Tracers and ozone measurements performed at both the local and the global scale indicate a strong quasi-horizontal isentropic exchange with the lowermost mid-latitude stratosphere suggesting that the barrier associated to the tropical jet is highly permeable at these levels in summer. But the project also provides clear indications of strong episodic updraught of cold air, short-lived tracers, low ozone, humidity and ice particles across the lapse rate tropopause at about 15 km, up to 18 or 19 km at 420–440 K potential levels in the lower stratosphere, suggesting that, in contrast to oceanic convection penetrating little the stratosphere, fast daytime developing land convective systems could be a major mechanism in the troposphere-stratosphere exchange at the global scale.

    The present overview is meant to provide the background of the project, as well as overall information on the instrumental tools available, on the way they have been used within the highly convective context of the South Atlantic Convergence Zone, and a brief summary of the results, which will be detailed in several other papers of this special issue.

  1. A survey of online social networking used to support health awareness campaigns in the City of Johannesburg metropolitan municipality

    Directory of Open Access Journals (Sweden)

    Karin Eloff

    2014-08-01

    Full Text Available Background: The Department of Health (DoH at the City of Johannesburg metropolitan municipality in South Africa develops various health awareness campaigns aimed at creating awareness of general health risks within the Johannesburg area. According to staff members of the DoH, the resources utilised in the current campaigns fail to reach a sufficiently broad audience and the campaigns struggle to deliver the intended messages. Furthermore, the development and implementation of campaigns are time consuming and costly. Objectives: This research focused on how online social networking (OSN can support health awareness campaigns for the DoH in the Johannesburg region. OSN may be regarded as a tool that will assist the DoH to reach a wider audience, send health-related messages and provide a two-way communication channel. Method: The research used an exploratory research design with a purposive non-probability sample. A survey was used as the data collection instrument. Statistical analysis was performed on the data obtained from the surveys. Results: The results indicate that the DoH can benefit from the use of OSN in health promotion campaigns. The benefits include, but are not limited to, an increase in engagement with the target market, ease of use and reach within the specified audience. Conclusion: Although there are numerous advantages associated with the integration of OSN by the DoH, the DoH needs to develop training and development programmes for OSN to encourage its use by DoH staff members. The main aim of the programmes is to create internal OSN capabilities to support the OSN strategy.

  2. Morphing advertising to improve online campaign success

    OpenAIRE

    Liberali, Guilherme

    2014-01-01

    markdownabstract__Abstract__ Even though online advertising revenues have grown dramatically, click-through rates for banner advertising continue to decrease, raising hard questions regarding its effectiveness when targeting consumers. However, with the development of a new technique that matches banners to the cognitive style of viewers, the world of online advertising is about to change.

  3. Morphing advertising to improve online campaign success

    NARCIS (Netherlands)

    G. Liberali (Guilherme)

    2014-01-01

    markdownabstract__Abstract__ Even though online advertising revenues have grown dramatically, click-through rates for banner advertising continue to decrease, raising hard questions regarding its effectiveness when targeting consumers. However, with the development of a new technique that matches b

  4. FY94 and FY95 thermal stabilization campaign report

    Energy Technology Data Exchange (ETDEWEB)

    Lewis, W.S.

    1996-01-10

    The report provides a synopsis of the FY94/95 Thermal Stabilization Campaign. The FY94 Thermal Stabilization Campaign ran from November 1, 1994 to June 13, 1995 and stabilized 236 items (22 kg) of reactive plutonium bearing material. A total of 49 cans of stabilized material was moved to the vaults for interim storage. While the initial downtime was high, with an Operating Efficiency (OE) of 27% over the first 3 months, the OE improved to 78% during the last 5 months for an overall DE of 58%. The campaign was completed 85 days ahead of schedule thus exceeding the ``Excellent``date for the Performance Base Incentive (PBI) for this campaign by 25 business days.

  5. Zambia Communications Support for Health Safe Love Campaign Outcome Evaluation

    Data.gov (United States)

    US Agency for International Development — The Safe Love campaign was a three-year comprehensive HIV prevention behavior change and communication (BCC) initiative implemented between June 2011 and June 2014....

  6. University's marketing campaign receives Virginia Public Relations awards

    OpenAIRE

    Owczarski, Mark

    2009-01-01

    The Richmond chapter of the Public Relations Society of America (PRSA) honored Virginia Tech's "This is the Future" campaign with a bronze medallion for its microsite and a silver certificate of merit for reputation and brand management.

  7. Mass media antismoking campaigns: a powerful tool for health promotion.

    Science.gov (United States)

    Siegel, M

    1998-07-15

    Cigarette advertising and promotion have been shown to influence smoking in young persons, but the powerful effect of the mass media on behavior can also be used to promote health. Several states have earmarked a portion of their cigarette excise tax revenues to fund mass media antismoking campaigns, which have been effective in reducing cigarette consumption and in helping persons quit smoking. Despite their successes, the campaigns have been hindered by tobacco industry-supported attempts to cut their funding or restrict their scope. The most aggressive campaigns, which attack the tobacco industry and challenge social norms about tobacco use and promotion, are the most controversial but also the most effective. Mass media antismoking campaigns are a promising tool for health promotion, but only if sustained funding can be guaranteed and the development of the advertisements can be protected from intrusion by political forces. PMID:9669972

  8. Variability monitoring of OB stars during the Mons campaign

    CERN Document Server

    Morel, T; Eversberg, T; Alves, F; Arnold, W; Bergmann, T; Viegas, N G Correia; Fahed, R; Fernando, A; Carreira, L F Gouveia; Hunger, T; Knapen, J H; Leadbeater, R; Dias, F Marques; Moffat, A F J; Reinecke, N; Ribeiro, J; Romeo, N; Gallego, J Sanchez; Santos, E M dos; Schanne, L; Stahl, O; Stober, Ba; Stober, Be; Vollmann, K; Corcoran, M F; Dougherty, S M; Hamaguchi, K; Pittard, J M; Pollock, A M T; Williams, P M

    2010-01-01

    We present preliminary results of a 3-month campaign carried out in the framework of the Mons project, where time-resolved Halpha observations are used to study the wind and circumstellar properties of a number of OB stars.

  9. CERN: Fixed target targets

    International Nuclear Information System (INIS)

    Full text: While the immediate priority of CERN's research programme is to exploit to the full the world's largest accelerator, the LEP electron-positron collider and its concomitant LEP200 energy upgrade (January, page 1), CERN is also mindful of its long tradition of diversified research. Away from LEP and preparations for the LHC proton-proton collider to be built above LEP in the same 27-kilometre tunnel, CERN is also preparing for a new generation of heavy ion experiments using a new source, providing heavier ions (April 1992, page 8), with first physics expected next year. CERN's smallest accelerator, the LEAR Low Energy Antiproton Ring continues to cover a wide range of research topics, and saw a record number of hours of operation in 1992. The new ISOLDE on-line isotope separator was inaugurated last year (July, page 5) and physics is already underway. The remaining effort concentrates around fixed target experiments at the SPS synchrotron, which formed the main thrust of CERN's research during the late 1970s. With the SPS and LEAR now approaching middle age, their research future was extensively studied last year. Broadly, a vigorous SPS programme looks assured until at least the end of 1995. Decisions for the longer term future of the West Experimental Area of the SPS will have to take into account the heavy demand for test beams from work towards experiments at big colliders, both at CERN and elsewhere. The North Experimental Area is the scene of larger experiments with longer lead times. Several more years of LEAR exploitation are already in the pipeline, but for the longer term, the ambitious Superlear project for a superconducting ring (January 1992, page 7) did not catch on. Neutrino physics has a long tradition at CERN, and this continues with the preparations for two major projects, the Chorus and Nomad experiments (November 1991, page 7), to start next year in the West Area. Delicate neutrino oscillation effects could become

  10. Observational Properties Of 1999 Ju3 - Hayabusa 2 Mission Primary Target

    Science.gov (United States)

    Kim, Myung-Jin; Choi, Y.; Moon, H.; Mottola, S.; Ishiguro, M.; Kaplan, M.; Kuroda, D.; Warjurkar, D. S.; Takahashi, J.; Byun, Y.

    2012-10-01

    Near-Earth asteroid 162173 (1999 JU3) is the primary mission target of JAXA’s Hayabusa 2 mission, which is the first sample-return from C-type asteroids. It is also a backup target of NASA’s OSIRIS-Rex mission. C-type asteroids are known to be parent bodies of carbonaceous chondrites, and offer unique opportunities to study hydrated and volatile-rich remnants of the early epoch in the Solar System. 1999 JU3 is thus the most remarkable asteroid over the next decade. Physical properties, such as rotational period, pole orientation and shape, are essential for the mission planning and the thermal design of the spacecraft. During the apparition in 2007 - 2008, the international observation campaign for 1999 JU3 was conducted. However, some of parameters need further improvements because of the restricted condition of past observation. In particular, there is a big uncertainty in the pole orientation, whether prograde rotation or not. We participated in an observational campaign of 1999 JU3 using several 1-2m class telescopes with Calar Alto 1.2m in Spain, UH 2.2m in Hawaii, Nishi-Harima 2m in Japan, TUG 1m in Turkey and HCT 2m in India. In total, we acquired the lightcurve data from single night in the period of 2011 and the beginning of June to 19th July in 2012 with a sufficient signal to noise ratio. The coverage of the phase angle is between 6 and 54 degrees. Based on these data sets, we will report the rotational period and the amplitude. In addition, we plan to compare the results obtained from the observation in 2007 - 2008.

  11. Genetic mechanisms of parenting.

    Science.gov (United States)

    Mileva-Seitz, Viara R; Bakermans-Kranenburg, Marian J; van IJzendoorn, Marinus H

    2016-01-01

    This article is part of a Special Issue "Parental Care". The complexities of parenting behavior in humans have been studied for decades. Only recently did we begin to probe the genetic and epigenetic mechanisms underlying these complexities. Much of the research in this field continues to be informed by animal studies, where genetic manipulations and invasive tools allow to peek into and directly observe the brain during the expression of maternal behavior. In humans, studies of adult twins who are parents can suggest dimensions of parenting that might be more amenable to a genetic influence. Candidate gene studies can test specific genes in association with parental behavior based on prior knowledge of those genes' function. Gene-by-environment interactions of a specific kind indicating differential susceptibility to the environment might explain why some parents are more resilient and others are more vulnerable to stressful life events. Epigenetic studies can provide the bridge often necessary to explain why some individuals behave differently from others despite common genetic influences. There is a much-needed expansion in parenting research to include not only mothers as the focus-as has been the case almost exclusively to date-but also fathers, grandparents, and other caregivers.

  12. Engaging Chinese Immigrant Parents in Youth Suicide Prevention: Shifting Parenting Paradigm in a Culturally Relevant Context

    Science.gov (United States)

    Chung, Irene Wai Ming; Chu, Hsiao-Ching; Bloom, Scott

    2012-01-01

    This article discusses a school and community collaborative initiative that targeted students of Chinese descent as a suicide at-risk population. Its main focus was to reach out to immigrant parents to help them strengthen communication and relationships with their adolescent children and to facilitate their access to mental health services in the…

  13. Parental advocacy styles for special education students during the transition to adulthood.

    Science.gov (United States)

    Rehm, Roberta S; Fisher, Lucille T; Fuentes-Afflick, Elena; Chesla, Catherine A

    2013-10-01

    In an ethnographic study of planning for the transition to adulthood, we explored parental advocacy styles in special education settings for youth and young adults with chronic health conditions and developmental disabilities. Of 61 parents, 43 were satisfied with outcomes in negotiations for school services for their children. We identified three parental advocacy styles for these parents: (a) high-profile parents, who insisted on specific, wide-ranging services for their children that often resulted in conflict with educators; (b) strategic parents, who negotiated for selected goals and were willing to compromise, and (c) grateful-gratifier parents, who formed close relationships with educators and trusted them to make appropriate decisions. Eighteen parents were overwhelmed, burned out, or unfocused, and generally dissatisfied with outcomes of educational planning meetings. Professional efforts to enhance parental advocacy can target development of skills and strategies that have worked for successful negotiators.

  14. Incarcerated adolescents' distress and suicidality in relation to parental bonding styles.

    Science.gov (United States)

    McGarvey, E L; Kryzhanovskaya, L A; Koopman, C; Waite, D; Canterbury, R J

    1999-01-01

    This study examines the relationships between the bonding style of an incarcerated adolescent with parents and his/her current feelings of self-esteem, hopelessness, and suicidal thoughts and attempts. It also investigates differences between bonding to mother and bonding to father. Some 296 incarcerated adolescents were interviewed using the Parental Bonding Instrument. Significant relationships were found between youths' self-esteem, hoplessness, and suicidal behavior and their bonding style. Youths whose parent(s) had a parental bonding style of affectionless control reported the greatest distress, and youths whose parent(s) had an optimal bonding style reported the least distress. Differences were found between bonding styles with the mother and with the father. Attachment theory may be useful in targeting incarcerated youths who have affectionless control bonding with parent(s) for special interventions since these youths are most at risk for psychosocial problems.

  15. Consumer Perceptions of Education-Based Corporate Social Responsibility Campaigns

    OpenAIRE

    Ahmet Uyar; Berrin Onaran,; Ali Avan

    2013-01-01

    The main purpose of this study is to evaluate education supported corporate social responsibility campaigns from customers’ point of view. Within this scope, corporate social responsibility notion has been explained and especially education based social responsibility campaigns have been evaluated. The population of the study was constituted from the undergraduate students which study in Afyon Kocatepe University. The survey implementation was conducted through 451 participants, which is abov...

  16. Crowdfunding Campaigns Help Researchers Launch Projects and Generate Outreach.

    Science.gov (United States)

    Dahlhausen, Katherine; Krebs, Bethany L; Watters, Jason V; Ganz, Holly H

    2016-03-01

    Organizers of participatory research (citizen science) projects can generate funds and outreach through crowdfunding. Here we provide insights from three successful science crowdfunding campaigns recently completed on Indiegogo, Experiment, and Kickstarter. Choosing a crowdfunding platform that fits the project is just the beginning; a successful campaign reflects its content, management, and marketing, and some researchers may need to acquire new skills. In addition, the growing trend of crowdfunding for science reinforces the importance of academic engagement with social media.

  17. Crowdfunding Campaigns Help Researchers Launch Projects and Generate Outreach

    Directory of Open Access Journals (Sweden)

    Katherine Dahlhausen

    2015-11-01

    Full Text Available Organizers of participatory research (citizen science projects can generate funds and outreach through crowdfunding. Here we provide insights from three successful science crowdfunding campaigns recently completed on Indiegogo, Experiment, and Kickstarter. Choosing a crowdfunding platform that fits the project is just the beginning; a successful campaign reflects its content, management, and marketing, and some researchers may need to acquire new skills. In addition, the growing trend of crowdfunding for science reinforces the importance of academic engagement with social media.

  18. Monitoring the exposure of "America Responds to AIDS" PSA campaign.

    OpenAIRE

    Gentry, E M; Jorgensen, C M

    1991-01-01

    The "America Responds to AIDS" campaign is the focal point of an integrated mass communications system for AIDS education and information dissemination developed by the National AIDS Information and Education Program of the Centers for Disease Control. Television and radio public service announcements are an integral part of the campaign. One measure of their success is the extent to which they are aired on both national and local levels. Since 1987, the total dollar value for air time donate...

  19. Crowdfunding Campaigns Help Researchers Launch Projects and Generate Outreach.

    Science.gov (United States)

    Dahlhausen, Katherine; Krebs, Bethany L; Watters, Jason V; Ganz, Holly H

    2016-03-01

    Organizers of participatory research (citizen science) projects can generate funds and outreach through crowdfunding. Here we provide insights from three successful science crowdfunding campaigns recently completed on Indiegogo, Experiment, and Kickstarter. Choosing a crowdfunding platform that fits the project is just the beginning; a successful campaign reflects its content, management, and marketing, and some researchers may need to acquire new skills. In addition, the growing trend of crowdfunding for science reinforces the importance of academic engagement with social media. PMID:27047586

  20. Purex process operation and performance, 1970 Thoria Campaign

    International Nuclear Information System (INIS)

    The Hanford Purex Plant fulfilled a 1970 commitment to the Atomic Energy Commission to produce 360 kilograms of high purity 233U as uranyl nitrate solution. Overall plant performance during both 1970 and 1966 confirmed the suitability of Purex for processing thorium on a campaign basis. The 1970 processing campaign, including flushing operations, is discussed with particular emphasis on problem areas. Background information on the process and equipment used is also presented. The organizations and their designations described are those existing in 1970