WorldWideScience

Sample records for bus industry market

  1. Market brief : the alternative fuels bus market in India

    International Nuclear Information System (INIS)

    In 2003, alternative fuel bus technologies in India were valued at approximately $1.5 billion. There are an estimated 600,000 buses in India, of which 21 per cent are owned by public transit. Bus production is currently 33,000 per year and increasing at 4 per cent annually. The main alternative fuel bus technologies include fuel cells, compressed natural gas (CNG) and liquefied petroleum gas (LPG). Since urban centres in India are among the most polluted in the world, demand for these technologies is strong. India is ranked fifth in the world in terms of vehicles converted to natural gas. In 2003, New Delhi switched from diesel to CNG fuel for buses but has faced challenges because there is no well-developed underground distribution system and refilling times are long due to weak pressure at fueling stations. India's new $28 million fuel cell bus development project aims to place 8 fuel cell powered buses with the Delhi Transport Corporation. This market brief describes the potential for Canadian suppliers to enter into joint ventures to establish local production facilities and transfer technology expertise. It describes the key factors shaping market growth with particular reference to sector reform, and opportunities with actual and planned projects. The competitive environment was also discussed with reference to local capabilities, international competition, Canadian position, and a competitive advantage through Canadian government policies and initiatives. A section of the report on public-sector customers listed the companies that buy alternative fuel buses in India. Considerations for market-entry in India were also outlined

  2. BUS 437 UOP Course Tutorial/ Tutorialrank

    OpenAIRE

    john

    2015-01-01

    For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 4 Times, Rating: A+   ASHFORD BUS 437 Week 1 Assignment Company Description ASHFORD BUS 437 Week 1 DQ 1 Writing the Business Plan ASHFORD BUS 437 Week 1 DQ 2 Using Outside Help to Write the Plan ASHFORD BUS 437 Week 2 Assignment Marketing Section ASHFORD BUS 437 Week 2 DQ 1 Customer Survey ASHFORD BUS 437 Week 2 DQ 2 Industry Analysis ASHFORD BUS 437 Week 3 Assignment Strategy...

  3. BUS 620 Ash course tutorial / uophelp

    OpenAIRE

    uophelp

    2015-01-01

    For more course tutorials visit www.uophelp.com   BUS 620 Week 1 DQ 1 What is Marketing (Ash Course) BUS 620 Week 1 DQ 2 Marketing Strategies (Ash Course) BUS 620 Week 1 The Future of the New York Times (Ash Course) BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course) BUS 620 Week 2 DQ 2 Customer Needs (Ash Course) BUS 620 Week 2 Industry Forecasting (Ash Course) BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash Course) BUS 620 Week 3 DQ 2 Marketing Segmentat...

  4. BUS 620 ASHFORD Course Tutorial/TutorialRank

    OpenAIRE

    atwater

    2015-01-01

    For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 4 Times, Rating: A   ASHFORD BUS 620 Week 1 DQ 1 What is Marketing   ASHFORD BUS 620 Week 1 DQ 2 Marketing Strategies   ASHFORD BUS 620 Week 1 Assignment Tesco Case   ASHFORD BUS 620 Week 2 DQ 1 Buyer Behavior   ASHFORD BUS 620 Week 2 DQ 2 Customer Needs   ASHFORD BUS 620 Week 2 Industry Forecasting   ASHFORD BUS 620 Week 3...

  5. BUS 437 Ash course tutorial / uophelp

    OpenAIRE

    uophelp

    2015-01-01

    For more course tutorials visit www.uophelp.com   BUS 437 Week 1 Assignment Company Description BUS 437 Week 1 DQ 1 Writing the Business Plan BUS 437 Week 1 DQ 2 Using Outside Help to Write the Plan BUS 437 Week 2 Assignment Marketing Section BUS 437 Week 2 DQ 1 Customer Survey BUS 437 Week 2 DQ 2 Industry Analysis BUS 437 Week 3 Assignment Strategy, Implementation, & Management Sections BUS 437 Week 3 DQ 1 Implementation BUS 437 Week 3 DQ ...

  6. Segmentation of industrial markets

    OpenAIRE

    Drugă, Petruţa

    2011-01-01

    The business marketing manager performs on a market consisting of many different types of industrial customers with different needs. Only when this aggregate market is split into meaningful categories, the business marketing strategist can react suitably and usefully to the unique needs. After the determination process of the segments has ended, then the marketer must estimate the demand for every segment. Accurate projections of future possible sales represent one of ...

  7. Service to industrial markets

    International Nuclear Information System (INIS)

    Niagara Mohawk supports efforts to deregulate the natural gas industry. Competition has existed in the gas industry for some time and it is here to stay. While increased competition can benefit all customers, transition to more fully deregulated markets will create winners and losers. Niagara Mohawk intends to focus on the opportunities and be a winner. Unbundled transportation service has been offered for about seven years and a form of no notice services for two and one half years. Last year we were the first to introduce capacity brokering service in New York. We plan to work with the NYS Public Service Commission to offer an expanded menu of additional gas services to industrial customers. We're looking at doing this within the regulatory framework thereby capturing benefits for the firm ratepayer while avoiding the duplication and added expense of an independent marketing entity. The services that Niagara Mohawk plans to offer its customers are described

  8. BUS 508 Tutorials / bus508dotcom

    OpenAIRE

    sunshine384

    2015-01-01

    For more course tutorials visit www.bus508.com       BUS 508 Week 1 Assignment Entrepreneurial Leadership " Five Guys Burgers and Fries: Ingredients for Success BUS 508 Assignment 2:  Competitive Strategies Bus 508 Assignment #3 Forensic Accounting in Practice BUS 508 Assignment 4 Internet Techolology, marketing, and Security  

  9. BUS 508 STR Material - bus508dotcom

    OpenAIRE

    lucky 101

    2015-01-01

    For more course tutorials visit www.bus508.com       BUS 508 Week 1 Assignment Entrepreneurial Leadership " Five Guys Burgers and Fries: Ingredients for Success BUS 508 Assignment 2:  Competitive Strategies Bus 508 Assignment #3 Forensic Accounting in Practice BUS 508 Assignment 4 Internet Techolology, marketing, and Security  

  10. Marketing Communication in Pharmaceutical Industry

    OpenAIRE

    Jirků, Jitka

    2009-01-01

    Thesis - Marketing Communications in Pharmaceutical Industry - consists of two parts - theoretical and practical. The theoretical part presents the various attributes of marketing communication, together with the marketing mix. In detail, the work will focus on the 4P - product, price, distribution and marketing communication. Each of these attributes will be related to the specific environment of the pharmaceutical industry. In this section we outline the history of the pharmaceutical indust...

  11. Facebook Marketing for Fashion Industry

    OpenAIRE

    Nguyen, Han

    2011-01-01

    Social media platforms like Facebook, YouTube and Twitter, etc… are fundamentally changing the way business and consumers behave. It has created chances and challenges for the marketers. The main objective of the study is to figure out whether Facebook can be used to create brand awareness in the fashion industry. It also finds out methods and tactics of Facebook marketing. Moreover, it aims to explore the benefits and pitfalls of using Facebook marketing compared to traditional marketing. A ...

  12. BUS 235 Course tutorial/ indigohelp

    OpenAIRE

    SFVD

    2015-01-01

    For more classes visit www.indigohelp.com   BUS 235 Week 1 DQ 1 Marketing Trends BUS 235 Week 1 DQ 2 Customer Needs and Wants BUS 235 Week 2 DQ 1 Market Research BUS 235 Week 2 DQ 2 Customer Loyalty BUS 235 Week 3 DQ 1 Branding Debate BUS 235 Week 3 DQ 2 New Product Development BUS 235 Week 3 Assignment Retail Store (Walmart) BUS 235 Week 4 DQ 1 Price and Ethics BUS 235 Week 4 DQ 2 Service Marketing BUS 235 Week 5 DQ 1 Super Bowl Advertisin...

  13. Industry Risk and Market Integration

    OpenAIRE

    Francesca Carrieri; Vihang Errunza; Sergei Sarkissian

    2004-01-01

    Traditionally, integration has been studied at the country level. With increasing economic integration, industrial reorganization, and blurring of national boundaries (e.g., European Union (EU)), it is important to investigate global integration at the industry level. We argue that country-level integration (segmentation) does not preclude industry-level segmentation (integration). Indeed, our results suggest that a country is integrated with (segmented from) the world capital markets only if...

  14. Marketing in Medical Imaging Industry

    Directory of Open Access Journals (Sweden)

    Shahrokh Aflaki

    2010-05-01

    Full Text Available A few decades ago when Henry Ford told his customers "He would give them a car of any color as long as it is black" he did not think that competitive space in market reaches to a point in which business leaders monitor their customers all the time to be able to provide products and services proportionate to continuously changing costumer expectations. In today's competitive markets, customer satisfaction is a key secret which guarantees the business survival and progress. Marketing is a new field which shows us how to satisfy customers and hence increase the number of them."nMany people think of marketing only as selling and advertising. Although important, they are only two of the many marketing functions and are often not the most important ones."nIn this lecture, first, customer oriented culture is described. Marketing mix in radiology industry, a building block of the marketing plan, and marketing research, a vital tool to construct the marketing information system, are next discussed. Ultimately, service levels and triangle marketing in a radiology service provider institute are presented. "nThe aim of this lecture is to give the radiology service provider managers a new idea about how to maintain and develop their market.

  15. A CALL FOR THE RADICAL RESTRUCTURING OF THE MINI-BUS TAXI INDUSTRY IN SOUTH AFRICA

    Directory of Open Access Journals (Sweden)

    L.J. Fourie

    2012-01-01

    Full Text Available

    ENGLISH ABSTRACT: This article examines the case for the formalisation of the mini-bus taxi industry in South Africa by applying the Theory of Constraints (TOC thinking processes to the current situation. The paper endeavours to answer the question whether formalisation is essential for the survival of the industry. The most pressing issues in improving the performance of the industry is also highlighted, which presents a guide to investment decisions by government. Finally, the article comments on the government’s proposed recapitalisation programme.

    AFRIKAANSE OPSOMMING: In hierdie artikel word die formalisering van die mini-bus taxibedryf in Suid-Afrika ondersoek met behulp van die Teorie van Knelpuntbestuur (TVK denkprosesse. Die artikel stel dit ten doel om die vraag te beantwoord of formalisering noodsaaklik is vir die voortbestaan van die industrie. Verder word die mees kritieke aspekte vir verandering van die industrie uitgelig as riglyn vir investering deur die regering. Laastens lewer die artikel kommentaar op die regering se voorgestelde herkapitalisasie program.

  16. China's oil industry and market

    International Nuclear Information System (INIS)

    This book examines China's energy policy and its soaring oil demand. Topics reviewed include the economic and political outlook, oil policy and its impact, crude oil production, the refining industry, petroleum product demand, oil quality and its environmental impact, the supply and demand balance and its implications for trade, and China's impact on the Asian market

  17. Advertising and Marketing in the Music Industry

    OpenAIRE

    Penev, Nikolay

    2013-01-01

    The Advertising and Marketing in the music industry dissertation is mainly engaged in marketing and advertising in the music industry. Exploring different strategies in marketing and advertising in the music industry is the main objective of the work. It browses through various branches of the music industry, and is dealing with the economics of this industry and the conditions of its development. The analysis provides a view to: • the economic conditions in the music industry in the past ...

  18. Gas industry marketing: apocalypse or renaissance

    Energy Technology Data Exchange (ETDEWEB)

    Zimmer, M.J.; McEvoy, P.M.

    1982-04-15

    The interrelationship of existing laws and regulations with the natural gas industry poses a major threat to the marketing capability of that industry. The industry lost market share throughout the 1970s and is ardently struggling to recapture those markets for the 1980s. This article offers pointers for the development of a successful marketing strategy by the industry. The suggested cornerstones: conservation, cogeneration, and competitive price. 13 references.

  19. Industrial process heat market assessment

    Energy Technology Data Exchange (ETDEWEB)

    Bresnick, S.

    1981-12-01

    This report is designed to be a reference resource, giving a broad perspective of the potential HTGR market for industrial process heat. It is intended to serve as a briefing document for those wishing to obtain background information and also to serve as a starting point from which more detailed and refined studies may be undertaken. In doing so, the report presents a qualitative and quantitative description of the industrial process heat market in the US, provides a summary discussion of cogeneration experience to date, and outlines the existing institutional and financial framework for cogeneration. The intent is to give the reader an understanding of the current situation and experience in this area. The cogeneration area in particular is an evolving one because of regulations and tax laws, which are still in the process of being developed and interpreted. The report presents the latest developments in regulatory and legislative activities which are associated with that technology. Finally, the report presents a brief description of the three HTGR systems under study during the current fiscal year and describes the specific market characteristics which each application is designed to serve.

  20. Marketing communication in Finnish industrial companies

    OpenAIRE

    Vuorio, Mikko

    2010-01-01

    Marketing communication has a significant role for profitable businesses in industrial markets, and its role is only expected to rise in the future. Especially, integrated marketing communication (IMC) and customer-oriented approach are universally regarded fundamental developments in the field of marketing. Secondly, Finnish companies’ marketing competences are commonly considered insufficient in general. The purpose of this study was to describe how Finnish industrial companies execute t...

  1. Market Report for Industrial Handheld Wireless Devices

    OpenAIRE

    Mossannen-Amini, Khosrow

    2008-01-01

    This report, as a preliminary market study of industrial handheld wireless devices, includes a market overview, a market research analysis based on the 5Cs (Customers, Company, Competitors, Collaborators, and Context), market characteristics (size, segmentation, vertical market applications, and demand), future opportunities projections, and an industry analysis using the five-forces model. The data, facts and evidence for this report were gathered through primary research with global design ...

  2. Consumer Marketing and the Airline Industry

    Science.gov (United States)

    Roy, W. R.

    1972-01-01

    The fundamentals of consumer marketing as applied to the airline industry are considered. An attempt is made to boil down the mystique and jargon which frequently surround the subject of marketing. Topics covered include: (1) The marketing concept; (2) consumer expectations from airlines; (3) planning of marketing strategy; and (4) the roles of advertising, sales, and middlemen.

  3. Fashion marketing in textile and clothing industry

    Directory of Open Access Journals (Sweden)

    Alica Grilec Kaurić

    2009-12-01

    Full Text Available Fashion marketing explores connection between fashion design and marketing including development, promotion, sales and price aspects of fashion industry. Successful fashion marketing managers are aware that the most important fashion marketing elements are customer trend identification, building strong brands and creating positive image of the producers. This paper presents the findings of a research conducted for the purpose of identifying trends in marketing sector in textile and clothing industry in Croatia. The research was conducted through personal interviews with marketing and company managers in Croatia. The research identified that marketing is insufficiently implemented in Croatian textile and clothing industry, despite growing brand management importance. However, because of lack in marketing knowledge and bad brand management, development of fashion brand is the most critical factor in successful business activity in textile and clothing industry.

  4. 客车品牌整合营销传播中的项目管理应用研究%Application Research of Project Management to Integration Marketing Communication for Bus / Coach Brand

    Institute of Scientific and Technical Information of China (English)

    何树昌

    2012-01-01

    将项目管理的思想引入到客车行业的品牌整合营销传播之中,重点分析研究客车品牌整合传播中的进度控制和成本管理,以提高客车品牌营销的管理水平和传播效果。%The author introduces the ideas of project management to the brand integration marketing commumication in the bus / coach industry, mainly analyse the progress control and cost management of the bus / coach brand integration of communication in building bus brand dissemination mode of project management, it promotes the level of project management and communication effect.

  5. Market Integration and Market Concentration in Horizontally Differentiated Industries

    OpenAIRE

    Eckel, Carsten

    2005-01-01

    This paper derives the impact of market integration on equilibrium firm size and market concentration in horizontally differentiated industries. We show that market concentration (measured by the number of firms) can rise as a consequence of market integration if firms engage in R&D competition. We also demonstrate that whether concentration occurs or not depends on the R&D production function and on consumer preferences. This result implies that the welfare effects of market integration are ...

  6. Unfolding Implementation in Industrial Market Segmentation

    DEFF Research Database (Denmark)

    Bøjgaard, John; Ellegaard, Chris

    2011-01-01

    Market segmentation is an important method of strategic marketing and constitutes a cornerstone of the marketing literature. It has undergone extensive scientific inquiry during the past 50 years. Reporting on an extensive review of the market segmentation literature, the challenging task of...... implementing industrial market segmentation is discussed and unfolded in this article. Extant literature has identified segmentation implementation as a core challenge for marketers, but also one, which has received limited empirical attention. Future research opportunities are formulated in this article to...... marketing management. Three key elements and challenges connected to execution of market segmentation are identified — organization, motivation, and adaptation....

  7. Fashion marketing in textile and clothing industry

    OpenAIRE

    Alica Grilec Kaurić

    2009-01-01

    Fashion marketing explores connection between fashion design and marketing including development, promotion, sales and price aspects of fashion industry. Successful fashion marketing managers are aware that the most important fashion marketing elements are customer trend identification, building strong brands and creating positive image of the producers. This paper presents the findings of a research conducted for the purpose of identifying trends in marketing sector in textile and clothing i...

  8. Channels to mining industry and technology market

    OpenAIRE

    Mantila, K. (Kimmo)

    2013-01-01

    This research is a Master´s thesis that has made for Parker Hannifin Oy in the University of Oulu in Department of Process and Environmental engineering. Parker Hannifin Oy ordered a market research of the Finnish mining market. A subject was a limited research to the northern Fennoscandian and Greenland mining market but the main focus is in Finnish mining industry and technology market. The research produced new information about the mining market for the decision makers of Parker Hannifin ...

  9. Commercial-industrial marketing professionals for gas markets

    International Nuclear Information System (INIS)

    Today's changing business world exposes two sales/marketing systems. One is indirectly removed from contact with the customers, but still meets their needs. Whereas the sales/marketing system that exercises the skills of Commercial/Industrial Marketing Professionals has direct customer contact that not only meets the customer's needs, but also satisfies them

  10. BUS 402 Ash course tutorial / uophelp

    OpenAIRE

    uophelp-

    2015-01-01

    For more course tutorials visit www.uophelp.com     BUS 402 Week 1 DQ 1 Environmental Changes BUS 402 Week 1 DQ 2 Vision and Mission BUS 402 Week 2 DQ 1 Components of External Environment  BUS 402 Week 2 DQ 2 Components of Internal Analysis BUS 402 Week 2 Assignment Starbucks S.W.O.T. Analysis BUS 402 Week 3 DQ 1 Market Positioning Strategies BUS 402 Week 3 DQ 2 Vertical Integration BUS 402 Week 4 DQ 1 International Markets BUS 40...

  11. BUS 330 Ash course tutorial / uophelp

    OpenAIRE

    uophelp

    2015-01-01

    For more course tutorials visit www.uophelp.com   BUS 330 Week 1 DQ 1 Role of the Marketing Function BUS 330 Week 1 DQ 2 Products and Services BUS 330 Week 2 DQ 1 Product Life Cycle BUS 330 Week 2 DQ 2 Product Usage Categories BUS 330 Week 3 DQ 1 Customer Relationship Management BUS 330 Week 3 DQ 2 Demographics and Trends BUS 330 Week 3 Written Assignment (Dramatic Youth Population) BUS 330 Week 4 DQ 1 Functions of Marketing Management BUS 330 ...

  12. Visual marketing strategy in the apparel industry

    Institute of Scientific and Technical Information of China (English)

    常静

    2012-01-01

    Visual marketing for the domestic clothing brand industry is a new term,with the domestic garment industry,brand competition has become more and more intense,the brands overall development is very important,enterprises urgently need the correct visual marketing strategy to solve the communication problems with the consumer market,achieve more sales interests and expand the brand influence.

  13. Marketing Mix Practices in the Cultural Industry

    OpenAIRE

    Ali Shahhosseini; Fateme Tohidy Ardahaey

    2011-01-01

    This research studies marketing mix and its elements – especially the Four Ps including product, price, place andpromotion- in the cultural industry. It reviews the concept of marketing mix and deals with its elements and then,studies in brief the impact of each element on the success of cultural industry.Since the development of cultural and art activities is significantly considered in the globalization process today,marketing managers in cultural fields should investigate deeply the target...

  14. MARKETING PLANNING IN HEALTHCARE INDUSTRY

    Directory of Open Access Journals (Sweden)

    Bobeica Ana Amaria

    2013-04-01

    Full Text Available The purpose of this paper is to develop a perspective on what is important or critical to the discipline of healthcare marketing by analyzing the marketing plan from the institutional (or organizational perspective. This “salience issue” is complicated by the structural problems in healthcare such as new advertising programs, advances in medical technology, and the escalating costs of care in the recent economic situation of world economic crisis. Reviewing a case study, the paper examines how marketing managers face increasingly difficult management and it emphasizes one more time the importance of marketing in the internal organizational structure. Also it shows the direct connection between the marketing strategy, the Quality of Healthcare and marketing planning in the internal organization of Private Healthcare Practice in Romania. Also it concludes that marketing planning in healthcare has to be very precised in order to achieve some major objectives: customer care, financial stability, equilibrium between stakeholders and shareholders and future improvement in communication to customers. The marketing strategies and programs discussed in this paper follow the analysis of the 4Ps of Healthcare Marketing Services and propose call to action plans and possibilities that might result in a more particular case study analysis of the Romanian Healthcare Market.

  15. Marketing Communication Strategies of the Industrial Companies

    Directory of Open Access Journals (Sweden)

    Wojciech Wodyński

    2007-07-01

    Full Text Available Industrial market, created by companies, which buy and sell goods which are not directly for consumption, but are used in production process, communicates with the environment in a specific way. Many industrial companies supply only the customers of non consumption goods market and hence they do not enter into direct contact with a final consumer. In such cases recognizing the customers needs is even more difficult. Such environment requires efficiently functioning and planned communication of the company with the market. This study presents methods and strategies of marketing communication really used in industrial companies. While analysing marketing strategies of industrial companies, the author draws the attention to the fact that even though there was system transformation, the state still has significant impact on functioning and development of industry and that in a way directs and created barriers in companies functioning. Such conditions force even more active marketing communication as well as searching new solutions. As there are more and more sophisticated marketing techniques related to digital media, there is also a growing demand for strategic solutions in marketing communication. Digital media, first of all the Internet, provide so far unavailable possibilities of researching consumers behaviours and ways of using media. They also give a chance to follow the behaviour of smaller, unique and often social groups of consumers.

  16. Social Media Marketing in the Scandinavian Industrial Markets

    OpenAIRE

    Jari Salo; Tuula Lehtimäki; Henri Simula; Matti Mäntymäki

    2013-01-01

    Limited attention is paid in the academic literature to how business markets and marketers have harnessed social media. The purpose of this study is to depict how companies in business markets have been using social media and what kinds of future strategic actions they have planned for it. The research is based on a literature review, six case studies and eight interviews with industry experts. The research shows that managers are hesitant to adopt and use social media mainly due to the chall...

  17. Globalization, industrialization, and labor markets in Vietnam

    DEFF Research Database (Denmark)

    Nørlund, Irene; Tran, *Angie Ngoc

    2015-01-01

    This paper investigates the dilemmas of reaching the Vietnamese goal of ‘civilized and equitable’ society expressed from central planning towards a ‘socialist market economy under state guidance’ with deeper integration into the global capitalist system, and their impacts on the labor markets....... Using long-run statistical data, historical contexts and industrial policies, and fieldwork interviews (from 1980s to 2014), we focus on two important labor-intensive, export-based industries: the long-established textile/garment industry and the emerging electronics industry, which surpassed textile...

  18. Marketing in Medical Imaging Industry

    OpenAIRE

    Shahrokh Aflaki

    2010-01-01

    A few decades ago when Henry Ford told his customers "He would give them a car of any color as long as it is black" he did not think that competitive space in market reaches to a point in which business leaders monitor their customers all the time to be able to provide products and services proportionate to continuously changing costumer expectations. In today's competitive markets, customer satisfaction is a key secret which guarantees the business survival and progress. Marketing is a ...

  19. Marketing Mix Practices in the Cultural Industry

    Directory of Open Access Journals (Sweden)

    Ali Shahhosseini

    2011-08-01

    Full Text Available This research studies marketing mix and its elements – especially the Four Ps including product, price, place andpromotion- in the cultural industry. It reviews the concept of marketing mix and deals with its elements and then,studies in brief the impact of each element on the success of cultural industry.Since the development of cultural and art activities is significantly considered in the globalization process today,marketing managers in cultural fields should investigate deeply the target cultural consumers' understanding,preferences and perception. It is understandable because marketing strategies can indeed determine appropriatestrategies in cultural fields to offer the best services in the most beneficiary way for both parts of businesses.Hence, taking account the importance of its elements in absorbing cultural buyers and keeping them satisfiedshould be the central concern for all marketing managers in the cultural market.

  20. Marketing: Events as marketing tools in Thai Hospitality Industry

    OpenAIRE

    Hu, Wenzhuo

    2012-01-01

    Abstract Thailand is a developing country in Southeast Asia. It is one of the top tourist destinations in the world. The tourism industry has a big impact on this country’s economy, largely from foreign tourism. Tourism Authority Thailand as a marketing tool promotes Tai tourism industry and as a new concept to develop policy and marketing plan in tourism market in Thailand. However, the most of previous studies just have focused on foreigner travel in Thailand but only a few studies ment...

  1. Intuition Can Help In Segmenting Industrial Markets

    OpenAIRE

    Millier, P

    1997-01-01

    After pointing out some differences between theory and practice in segmenting industrial market, this paper reviews the literature on the subject. The latter reveals that too mechanist or too quantitative segmentation methods are quite inapropriate for the industrial environment where the markets are concentrated and the data sometimes rare. Based on this observation, the article suggests, finally, looks at the problem from another angle by mixing formally a little intuition with the analysis...

  2. Marketing Strategy of Cosmetics Industry in China

    OpenAIRE

    Chen, Shu

    2012-01-01

    Today, in the context of globalization and Chinese "open door" policy, many different international cosmetics companies are going to the Chinese market and existing companies are trying to enlarge their appearance to earn more profit margins.The main aim for writing this thesis on this topic was to analyze Chinese cosmetics industry environment via PEST analysis and the development of the industry. It's important to select a marketing strategy when doing business in China because of the huge ...

  3. Marketing Communication Strategies of the Industrial Companies

    OpenAIRE

    Wojciech Wodyński

    2007-01-01

    Industrial market, created by companies, which buy and sell goods which are not directly for consumption, but are used in production process, communicates with the environment in a specific way. Many industrial companies supply only the customers of non consumption goods market and hence they do not enter into direct contact with a final consumer. In such cases recognizing the customers needs is even more difficult. Such environment requires efficiently functioning and planned communication o...

  4. MARKETING PLANNING IN HEALTHCARE INDUSTRY

    OpenAIRE

    Bobeica Ana Amaria

    2013-01-01

    The purpose of this paper is to develop a perspective on what is important or critical to the discipline of healthcare marketing by analyzing the marketing plan from the institutional (or organizational) perspective. This “salience issue” is complicated by the structural problems in healthcare such as new advertising programs, advances in medical technology, and the escalating costs of care in the recent economic situation of world economic crisis. Reviewing a case study, the paper examines h...

  5. THEORETICAL-METHODICAL FUNDAMENTALS OF INDUSTRIAL MARKETING RESEARCH

    OpenAIRE

    Butenko, N.

    2009-01-01

    The article proves the necessity to research theoretical and methodical fundamentals of industrial marketing and defines main key aspects of relationship management with the customers on industrial market.

  6. International Marketing Communication in Mobile Phone Industry

    OpenAIRE

    GUO, JUNWEN

    2007-01-01

    The purpose of this study orients to the discussion of the applicability of Integrated Marketing Communication (IMC) in Chinese market, typically in the music mobile phone industry.This paper endeavors in contributing to the analysis of the local consumer behavior characteristics in the process of purchase decision making as well as shaping long-term attitude towards mobile phone brands, in order to discuss the effectiveness of the objective marketing strategy and the application of the Integ...

  7. The Industrial Library and Market Research

    Science.gov (United States)

    Williams, Lloyd J.

    1972-01-01

    Industrial market research is an area where the industrial librarian has an opportunity to make a creative contribution to his company. The pros and cons of this approach are discussed and the necessary library conditions for optimum results are set forth. (16 references) (Author/NH)

  8. The downstream industry compared to market

    International Nuclear Information System (INIS)

    J.L. Schilansky introduces here the difficult question of the downstream industry compared to market in recalling the recent structural changes (behaviour of customers, behaviour of the USA- and China-governments), the increase of the European and French regulations, the climatic change and the conjectural impact of the crisis on the refining industry. (O.M.)

  9. Marketing Strategies in the Clothing Industry

    Institute of Scientific and Technical Information of China (English)

    雷丽娜

    2011-01-01

    Chinese clothing industry has stepped into a new era when the fierce competition,the internationalization and the pluralism coexist.If the clothing enterprises want to catch the market opportunities,and stand out in the clothing industry,they should chang

  10. BUS 508 STR course tutorial / uophelp

    OpenAIRE

    uophelp

    2015-01-01

    For more course tutorials visit www.uophelp.com   BUS 508 Assignment 1 Entrepreneurial Leadership BUS 508 Assignment 2 Diversification Strategies (Wallmart and Kmart) BUS 508 Week 3 Assignment Production and Operations Management Marathon Oil BUS 508 Assignment 3 Using Teams in Production and Operations Management Boeing Co BUS 508 Assignment 4 Internet Technology, Marketing, and Security (Sony Corp) BUS 508 Assignment 5 Financial Management (Pepsi and Coc...

  11. BUS 330 UOP Course Tutorial/ Tutorialrank

    OpenAIRE

    john

    2015-01-01

                      For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 4 Times, Rating: A+     ASHFORD BUS 330 Week 1 DQ 1 Role of the Marketing Function ASHFORD BUS 330 Week 1 DQ 2 Products and Services ASHFORD BUS 330 Week 2 DQ 1 Product Life Cycle ASHFORD BUS 330 Week 2 DQ 2 Product Usage Categories ASHFORD BUS 330 Week 3 DQ 1 Customer Relationship Management ASHFORD BUS...

  12. Marketing Strategies in Fashion Industry

    OpenAIRE

    Čmielová, Zuzana

    2012-01-01

    The goal of this thesis is to define the fashion industry and identify the key developments that the segment has undertaken over the last two to three decades including the drivers behind these changes. Specifically, the thesis will provide insights into the financial indicators of the industry and review some of the most recent trends such as globalisation of supply chains and internationalisation of fashion retailers. The second section of the theoretical part will try to identify what are ...

  13. Market trends in the projection display industry

    Science.gov (United States)

    Dash, Sweta

    2001-03-01

    The projection display industry represents a multibillion- dollar market that includes four distinct technologies. High-volume consumer products and high-value business products drive the market, with different technologies being used in different application markets. The consumer market is dominated by rear CRT technology, especially in the projection TV segment. Rear LCD (liquid crystal display), MEMS/DLP (or Digital Light Processing TM) and LCOS (Liquid-crystal-on-silicon) TVs are slowly emerging as future competitors to rear CRT projectors. Front CRT projectors are also facing challenges from LCD and DLP technology for the home theater market while the business market is completely dominated by front LCD and DLP technology. Three-chip DLP projectors have replaced liquid crystal light valves in large venue applications where projectors have higher light output requirements. In recent years front LCD and LCOS projectors have been increasingly competing with 3-chip DLP projectors especially at the low end of the large venue application market. Within the next five years the projection market will experience very fast growth. Sales and presentation applications, which are the fastest growing applications in the business market, will continue to be the major driving force for the growth for front projectors, and the shift in the consumer market to digital and HDTV products will drive the rear projection market.

  14. PCI bus demystified

    CERN Document Server

    Abbott, Doug

    2004-01-01

    The peripheral component interconnect (PCI) bus is the dominant bus system used to connect the different elements making up today''s high-performance computer systems. Different PCI implementations have also been developed for such applications as telecommunications and embedded computing. If an application calls for high speed, high reliability, flexible configuration, and bus mastering, then PCI is the only logical bus choice. This book is an applications-oriented introduction to the PCI bus, with an emphasis on implementing PCI in a variety of computer architectures. Special attention is given to industrial and mission-critical applications of PCI bus.·Fully describes PCI electrical specifications, mechanical requirements, and signal types·Covers advanced topics through numerous design examples to increase the readers understanding of the subject ·Includes updated coverage of PCI-X 2.0

  15. BUS 599 Str course tutorial / uophelp

    OpenAIRE

    uophelp

    2015-01-01

    For more course tutorials visit www.uophelp.com   BUS 599 Week 1 Assignment Crafting and Executing Strategy Case JetBlue Airways BUS 599 Assignment #2 Competitive Forces and SWOT Analysis # Case Whole Foods Market BUS 599 Week 3 Assignment Foreign Market Entry and Diversification Case Corona Beer BUS 599 Week 4 Assignment HRM Issues Diversification Strategies Case Nucor Corporation BUS 599 Week 5 Assignment Corporate Culture Leadership Actions for Strategy Imp...

  16. Marketing of the gambling industry

    OpenAIRE

    Rožek, Jan

    2010-01-01

    This thesis is studying the current global as well as Czech gambling industry with the focus on internet gambling activities. The work begins with the description of various gambling activities. The focus is taken on the internet gambling activities with description of the specifics and the current European as well as US legal frame. Next part is dedicated to the psychology of gambling together with the pathological gambling addiction. In next part the thesis studies the current situation on ...

  17. Marketing and Globalization of the Brewing Industry

    DEFF Research Database (Denmark)

    Madsen, Erik Strøjer; Wu, Yanqing

    2016-01-01

    beers and economies of scale at the firm level in advertising and sales efforts as the main factors behind the wave of cross-country mergers and acquisitions. Using firm-level data from the largest breweries, the estimations verify significant economies of scale at the firm level in marketing and...... significant economies of scale benefits at the firm level to be shared between the merging partners as marketing and distribution costs are very high in this industry....

  18. Advancing industrial marketing theory: The need for improved research

    OpenAIRE

    LaPlaca, Peter

    2014-01-01

    Industrial Marketing Management was the first journal devoted exclusively to advancing the science of industrial or business-to-business marketing. Prior to its launch in 1972, fewer than five percent of all articles published in marketing journals focused on industrial marketing1 while over half of the GDP in industrialized economies was due to B2B activities. Consumer marketing dominated academic research. With a new outlet for B2B research, the percentage of articles focusing on industrial...

  19. Strategic marketing in the UK tobacco industry.

    Science.gov (United States)

    Anderson, Susan; Hastings, Gerard; MacFadyen, Lynn

    2002-08-01

    Tobacco-industry marketing has played a central part in the global spread of tobacco use and addiction. Although the absolute size of the tobacco market has dwindled, the industry is still immensely successful, largely due to sophisticated and manipulative marketing strategies. The UK tobacco industry identifies target groups and builds enduring relationships based on careful brand management. Potential customers are exposed to brands which are likely to appeal to them most. Tobacco companies tailor their products to target markets by altering the content of tar and nicotine, and by adding flavourings to produce a distinctive taste. Marketing strategies ensure that the products are promoted heavily at the point of sale, and directed advertising and sponsorship agreements are used to increase the visibility of the brand and strengthen its image. Tobacco companies also target non-consumer organisations such as retailers and policy makers with the aim of creating the best possible business environment for tobacco sales. We review published evidence, internal-advertising-agency documents, and observational data about tobacco promotion, and discuss the use of targeted marketing strategies in the UK. PMID:12147434

  20. Event marketing in car industry : case: Carfest

    OpenAIRE

    Häme, Erkki

    2013-01-01

    Car importer companies compete on the pages of newspapers and magazines with who has the nicest and most clever advertisement on their new car models. The industry uses quite basic means of marketing – including TV and Radio. Event marketing means to have an event and market your product through that. It needs involvement from the potential customer – not only browsing the magazine or listening to the radio. The main objective in this thesis was to find out whether a SMB can organize...

  1. Market trends in the projection display industry

    Science.gov (United States)

    Dash, Sweta

    2000-04-01

    The projection display industry represents a multibillion- dollar market that includes four distinct technologies. High-volume consumer products and high-value business products drive the market, with different technologies being used in different application markets. The consumer market is dominated by rear CRT technology, especially in the projection television segment. But rear LCD (liquid crystal display) and rear reflective (DLP, or Digital Light ProcessingTM) televisions are slowly emerging as future competitors to rear CRT projectors. Front CRT projectors are still popular in the high-end home theater market. Front LCD technology and front DLP technology dominate the business market. Traditional light valve technology was the only solution for applications requiring high light outputs, but new three-chip DLP projectors meet the higher light output requirements at a lower price. In the last few years the strongest growth has been in the business market for multimedia presentation applications. This growth was due to the continued increase in display pixel formats, the continued reduction in projector weight, and the improved price/performance ratio. The projection display market will grow at a significant rate during the next five years, driven by the growth in ultraportable (market to digital and HDTV products.

  2. PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY

    OpenAIRE

    Pop Nicolae Al.; Petrescu Eva-Cristina,

    2009-01-01

    In the insurance industry there is a new way of thinking which determined the passage from transactional marketing to a holistic marketing concept. In this paper five key elements of holistic marketing are presented: relationship marketing, integrated mar

  3. BUS 508 Str course tutorial / uophelp

    OpenAIRE

    uophelp

    2015-01-01

    For more course tutorials visit www.uophelp.com     BUS 508 Week 1 Assignment Entrepreneurial Leadership " Five Guys Burgers and Fries: Ingredients for Success BUS 508 Assignment 2:  Competitive Strategies Bus 508 Assignment #3 Forensic Accounting in Practice BUS 508 Assignment 4 Internet Techolology, marketing, and Security    

  4. Marketing Strategies in the Luxury Industry

    OpenAIRE

    Lee-Palis, Melissa

    2015-01-01

    The aim of this thesis is to determine the marketing strategies used in the luxury industry differentiate luxury from premium and research the motivations values and beliefs of luxury consumers. Research was done on five main luxury activities: fashion and leather goods jewelry and watches and perfumes and cosmetics spirits and automobiles. The literature part has been structured in a way to present the evolution of the luxury industry and its development over the course of years. The section...

  5. Industrial Distribution Remapping the Market Network

    Institute of Scientific and Technical Information of China (English)

    WAN LIXIN

    2006-01-01

    @@ Major industrial distributors in China are experiencing significant structural changes, as big multinationals corporations (MNCs)seek more diversified distribution options and customers become more accepting of new, more efficient distribution channels, according to Matthew Fish, head of Synovate Business Consulting. These changes are taking place at a time when an increasing number of international players are being allowed to operate in the China distribution market. With their financial clout and management expertise, they are quickly changing the landscape of the industry.

  6. MARKETING EXPENDITURES IN THE INDONESIAN CONSTRUCTION INDUSTRY

    Directory of Open Access Journals (Sweden)

    Krishna Mochtar

    2004-01-01

    Full Text Available In the 1960s, a “new” marketing concept known as "four Ps marketing mix" appeared and shifted the focus from the product to the customer. The objective of the new concept was not only profit, and the means of achieving the objective expanded to include the entire “marketing mix”: product, price, promotion, and place (channels and distribution. Expenditures of marketing in a company should be explored from these mixes, because each mix would have an impact on the total marketing expenditures. These four mixes are the main aspects of marketing and thus, should represent almost all expenditures in marketing in a company. From this research it is discovered that the responding contractors have only average efforts to improve or innovate their service, mostly using the latest construction methods and management approach. Correlated to their policy in the fourth mix (Place, they are still national oriented and not international oriented in marketing their services, this may lead to the big question of their survival; their motivation to innovate is only average while their target market is only national market. Their attitude to use more intensive “fees” policy rather than both product innovation and promotion is also interesting. Big percentage of the responding contractors assumes these “fees” are regular marketing practices. This attitude may better be stopped to make the construction industry practices healthier. Attitude to use more product innovation and true promotion approach in marketing in construction must be encouraged systematically in the future, to improve competitiveness in the long term.

  7. Eco-marketing in industrial enterprise activities

    Directory of Open Access Journals (Sweden)

    N.M. Chupryna

    2015-03-01

    Full Text Available The aim of the article. The aim of the article is determination of the areas of industrial enterprise’s development and detection of the specificity of their activity in terms of environmental priorities. The results of the analysis. The analysis of the research and publications of the leading scholars on the eco-marketing’s problem was conducted. The main factors of eco-marketing’s mechanism use were considered. Eco-marketing was determined as an important tool of the enterprises’ modern production behavior correcting. Nowadays enterprises in Ukraine have to act according to modern production requirements, provide ecological safety and implement eco-marketing. The infrastructure of eco-marketing was built. The components of ecomarketing were distinguished. They are: eco-technologies, eco-product, eco-services, eco-consumers. The definition of «eco-consumer» was improved. The four areas of ecomarketing were identified: I – eco-services – eco-consumer; II – eco-Products – eco-consumer; III – eco-technologies – eco-product; IV – eco-technologies – eco-service. It was supposed that while analysing of the enterprise’s activities the influence of eco-marketing as a complex of influencing factors must be taken into consideration. Also it was determined that it is possibile to take into account the effect of «decoupling» in four areas of eco-marketing. The effect of «decoupling» was considered as an indicator of the region (the enterprise transition to a green economy. It is proposed to calculate the effect of «decoupling» by means of an integral index. The main points of the mathematical set theory application for the analysis of the eco-marketing’s infrastructure components was allocated. It was supposed that the number of eco-consumers is set A, number of eco-products on the market is set B, the overall volume of eco-services in the area is set C and D is set that defines consumers which buy and consume not only

  8. Marketing potential of industrial companies of Ukraine

    Directory of Open Access Journals (Sweden)

    O.V. Oliynyk

    2016-03-01

    Full Text Available The article determines the essence of the marketing potential of the company as a part of improving the efficiency of the company’s activity forming a united mechanism along with industrial and financial subsystems. The components of the total potential of the company, the factors forming structure of the marketing potential of the company and the approaches to the evaluation of such a potential of the company are considered. It is determined that the marketing potential of the company integrates all the marketing resources, reserves and the possibility of their use, and the functioning as well as development of the system are subjected to the achievement of the main company’s goals. The differences in the interpretation of economic, market and marketing potential of the company are identified, although they are related to the subject of entrepreneurship, but they differ in their essence. The substantiation of the essence of marketing potential of the company, the development of an effective mechanism of its management with the possibility of evaluation will contribute to the maximum satisfaction of interests of information consumers’ groups, the formation of strategic directions of the activity, making management decisions at the micro level, the effective functioning in the internal and external markets.

  9. Provincial labour market study : mould remediation industry

    International Nuclear Information System (INIS)

    Indoor exposure to mold can be problematic to human health, and some molds are considered to be toxigenic. The emergent mold remediation industry in Ontario is fragmented, with various different standards, training and certification processes. This report investigated the labour market for mold remediation workers, with particular reference to training needs and priorities. Research was derived from a literature review in order to analyze the economic, legal, technical and social context of the mold remediation industry. Data on the organized work force were obtained from records of the International Union of Painters and Allied Trades, the Labour Force Historical Review 2002, and various publications. Population data from the Ontario government and Statistics Canada were also used. Surveys of workers and employers were conducted with questionnaires. Results of the surveys indicated that mold remediation projects currently constitute a minority share of most companies' business. However, the importance of mold remediation projects is expected to increase, and industry self-regulation is the most likely scenario for the development of standards and related training programs. It was suggested that the creation of an industry body representing key stakeholder constituencies or the legitimization of an existing industry organization will reduce fragmentation and facilitate research, standard setting and certification, as well as improve marketing and education. If the demand for mold remediation services increases as anticipated, the industry will face the challenge of remaining competitive in the province's projected labour market due to shortages in personnel. There was a strong consensus between employers and workers in the mold remediation industry regarding the need for skills upgrading and compulsory certification. It was concluded that leadership is needed in the development and delivery of training programs, standard setting, recruitment and retention and

  10. International Marketing Of Industrial Products In Southeast Asia

    OpenAIRE

    Jansson, H

    1991-01-01

    Established industrial marketing theories were found to be inadequate to explain the marketing behaviour of European Transnational Corporations in Less Industrialized Countries in Southeast Asia. An institutional approach based on transaction costs was developed instead. The developed transaction cost model for industrial marketing is presented in this paper. It is based on a marketing economics approach that is contrasted to two other major approaches to industrial marketing theory: the micr...

  11. The worldwide nuclear industry and its markets

    International Nuclear Information System (INIS)

    The world nuclear industry has entered a phase of low activity since the beginning of the 90's. The opening of electricity markets to competition, the reserve of part of the public opinion with respect to nuclear energy and the competition of other power production sources explain the lack of dynamism of nuclear markets. In this context of uncertainties, the nuclear sector has started a re-structuration in depth with new strategic trends which will be decisive for the perenniality of the nuclear industry. The front-end of the fuel cycle is disturbed by production over-capacities which lead to strong tensions on prices. The veering of the German and Belgian policies has had strong impacts on the spent fuels reprocessing activity and the reactor construction activity is in decline in Europe and in the US. On the other hand, services are developing with the extension of the service life of nuclear plants and the waste management and dismantling markets are emerging. The main stakes that the occidental nuclear actors have to face today are: improving the competitiveness of nuclear industry, mastering the management of long-living radioactive wastes, proving the safeness of nuclear power, countering the arrival of Asian competitors. In front of these stakes, the nuclear actors have to take initiatives such as: concentration, vertical integration, technological innovation, communication, diversification etc.. This study examines the overall segments of the world nuclear industry. It comprises also a behaviour and strategy analysis of 13 major actors of this sector. (J.S.)

  12. Renewing Marketing Strategy in Kenyan Automobile Industry

    OpenAIRE

    Kalliokuusi, Miriam

    2013-01-01

    This thesis studies how to renew existing marketing strategies for case company; in so doing, the thesis fulfills its main objective. Company X, a market leader in the Kenyan automobile sector and has various well-known brands under their corporate umbrella. The automobile industry in Kenya has faced some hardship with steady decline in sales in the last couple of years and Mercedes-Benz as a brand suffered under the circumstances. One major cause of the drop in sales is due to the influx of ...

  13. Space and industrial markets for photovoltaics

    International Nuclear Information System (INIS)

    This report presents a review of applications, technologies and markets for photovoltaic power (PV) supplies. A brief history of PV and PV principles is presented, and an overview of the satellite industry is given. Space arrays, space PV, terrestrial PV, and thermo photovoltaics are examined. Targets and constraints in space and terrestrial solar cells are compared, and details of commercial market sizes for given technologies in space and terrestrial PV in 1999, and technical barriers to be overcome towards development of existing products are tabulated. The scope for cross-culture interaction in all aspects of manufacturing, testing and evaluation in the PV devices are considered. (UK)

  14. BUS 402 UOP Course Tutorial/ Tutorialrank

    OpenAIRE

    jonh

    2015-01-01

    For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 4 Times, Rating: A+   ASHFORD BUS 402 Week 1 DQ 1 Environmental Changes ASHFORD BUS 402 Week 1 DQ 2 Vision and Mission ASHFORD BUS 402 Week 2 DQ 1 Components of External Environment ASHFORD BUS 402 Week 2 DQ 2 Components of Internal Analysis ASHFORD BUS 402 Week 2 Assignment Starbucks S.W.O.T. Analysis ASHFORD BUS 402 Week 3 DQ 1 Market Positioning Strategies ASHFORD BUS 402 W...

  15. Advertising budgeting practices of Belgian industrial marketers.

    OpenAIRE

    François, Pierre

    2003-01-01

    The author reports on the results of a survey of a random sample of 102 belgian industrial companies, which measured which budget setting processes companies use, how they set budgets and the resulting budget composition. The objective of the study was first to compare the results with international practice, and second to try to explain their budgeting practices as a function of company, product and market characteristics measured in the same survey. The major conclusions are mixed : on the ...

  16. The Internet Marketing Solution Toward Creative Industries in Bandung

    OpenAIRE

    Aditya M Salya

    2010-01-01

    This paper discribe a role of internet marketing toward creative industries in Bandung. How Internet Marketing can help the creative industries to access the market through internet. Bandung, as emerging city for creative industries in Indonesia has shown the great developent of small medium entreprise, that create the potential market. We highlight what is the tools of internet marketing as promotion that make customer interest to buy the product and at the end the impact of internet marketi...

  17. Bulgarian electricity market and the large-scale industrial customers

    International Nuclear Information System (INIS)

    The paper focuses on a brief overview of the Bulgarian Electricity Market Design and steps toward its development, as well as on preliminary analyses for market opening and influence of large industrial customers to system and market operation. (author)

  18. Parameterizable Wishbone Bus

    OpenAIRE

    Hussain Fawzi, Omar; Alagedi, Alfiqar

    2012-01-01

    In the industry of intellectual property products "IP-cores", a communication link is almost always needed. A semiconductor intellectual property IP core is a reusable unit of logic in electronic design. IP cores are used as building blocks for ASIC chip design or FPGA logic designs. A bus creates a communication link between the IP cores in a system. The company AnaCatum Design AB have many projects where a bus is needed. Creating a new bus structure for every project is time consuming. By h...

  19. Efficiency and productivity analysis of the interstate bus transportation industry in Brazil

    Directory of Open Access Journals (Sweden)

    Antonio G.N. Novaes

    2010-08-01

    Full Text Available Productivity analysis is an important policy making and managerial control tool for assessing the degree to which inputs are utilized in the process of obtaining desired outputs. Data Envelopment Analysis (DEA is a non-parametric method based on piecewise linear frontiers estimated with the aid of mathematical programming techniques and used, in this paper, to investigate technical, scale and managerial efficiencies associated with interstate bus companies in Brazil (ISBT. Data has been obtained from the web-site of the Brazilian National Agency of Land Transportation (ANTT. Since production factors in the application are constrained by technical and operational reasons, weight restrictions were introduced into the DEA models. The analysis has shown three groups of non-efficient bus firms, with clear differences in productivity. The relative managerial efficiencies of the firms in the non-efficient groups were also computed and analyzed. Finally, an example of benchmarking a non-efficient firm with DEA is presented.A análise de produtividade é ferramenta importante para a tomada de decisão e para a gestão de organizações, possibilitando avaliar os efeitos dos inputs na obtenção de níveis desejados de outputs. A Análise Envoltória de Dados (DEA é um método não paramétrico baseado em fronteiras lineares por partes ajustadas através de programação matemática e utilizada para analisar as eficiências técnica, de escala e de gestão de empresas de ônibus que operam nas ligações interestaduais no Brasil (ISBT. Os dados foram obtidos no web-site da Agência Nacional de Transportes Terrestres (ANTT. Como os fatores de produção são restritos por razões técnicas e operacionais, restrições de pesos foram introduzidas nos modelos. A análise mostrou três grupos de empresas não eficientes, com claras diferenças de produtividade. Também são calculadas as eficiências de gestão relativas a esses três grupos. Finalmente

  20. BUS 250 Tutorials / bus250dotcom

    OpenAIRE

    TaylorMillers

    2015-01-01

    BUS 250 Entire Course (Ash)   For more course tutorials visit www.bus250.com   BUS 250 Week 1 DQ 1 Business & Society BUS 250 Week 1 DQ 2 Business & Accountability BUS 250 Week 1 Case Study A Brawl in Mickey's Backyard 1 BUS 250 Week 2 Assignment Case Study Alcoa's Core Values in Practice BUS 250 Week 2 DQ 1 Ethical Leadership BUS 250 Week 2 DQ 2 Globalization BUS 250 Week 3 Assignment Case Study Government Regulation of To...

  1. Marketing Status in SMEs, Industrial versus Consumer Companies

    OpenAIRE

    Shahram Azad; Hamed Hemmati

    2013-01-01

    The purpose of this paper is to seek differences between the status of marketing in SMEs selling consumer goods and those sell industrial goods. The research is a field study conducted with 112 Small and medium sized enterprises located in the five biggest industrial cities of Iran. The results of this research show that there are significant differences in the marketing status between consumer and industrial goods SMEs such as doing market research in the internal status of marketing (role o...

  2. Eco-marketing in industrial enterprise activities

    OpenAIRE

    N.M. Chupryna

    2015-01-01

    The aim of the article. The aim of the article is determination of the areas of industrial enterprise’s development and detection of the specificity of their activity in terms of environmental priorities. The results of the analysis. The analysis of the research and publications of the leading scholars on the eco-marketing’s problem was conducted. The main factors of eco-marketing’s mechanism use were considered. Eco-marketing was determined as an important tool of the enterprises’ modern ...

  3. Strategic Marketing Problems in the Uganda Maize Seed Industry

    OpenAIRE

    Larson, Donald W.; Mbowa, Swaibu

    2004-01-01

    Strategic marketing issues and challenges face maize seed marketing firms as farmers increasingly adopt hybrid varieties in a modernizing third world country such as Uganda. The maize seed industry of Uganda has changed dramatically from a government owned, controlled, and operated industry to a competitive market oriented industry with substantial private firm investment and participation. The new maize seed industry is young, dynamic, growing and very competitive. The small maize seed marke...

  4. The role of digital channels in industrial marketing communications

    OpenAIRE

    Karjaluoto, Heikki; Mustonen, Nora; Ulkuniemi, Pauliina

    2015-01-01

    Purpose – The purpose of this research is to investigate industrial marketing communications tools and the role of digital channels. The research draws from the literature on industrial marketing communications to examine its goals and intended utilization in industrial firms. Design/methodology/approach – An empirical multiple case study conducted among six industrial firms examines the current state of digital marketing communications (DMC). Findings – The study gleans thre...

  5. The essence and peculiarities of the development of industrial marketing in Ukraine

    OpenAIRE

    Shkvyrya, Natalya

    2013-01-01

    In article the nature and meaning of industrial marketing in market conditions are determined. The main differences between consumer marketing of industrial marketing are systematized. Prerequisite for the development of industrial marketing in Ukraine are identified.

  6. An Inter-industry comparison of market orientation in Ghana

    DEFF Research Database (Denmark)

    Kuada, John

    2006-01-01

    The study makes two contributions to the existing knowledge on market orientation. First it extends the insight obtained from previous research on the antecedents of market orientation into the developing country context. Second, it undertakes an inter-industry comparison with the view to determine...... whether the implicit assumption of weak (or non) inter-industry differences in market orientation is tenable...

  7. Marketing opportunities and challenges for Canada's oil sands industry

    International Nuclear Information System (INIS)

    This report demonstrated that effective marketing of Canadian oil sands products has been vital to the success of the industry in the past. Future success was expected to depend on having efficient transportation systems for the industry's products, unrestricted access to markets, and a range of products can competitively meet the needs of specific markets and customs. 9 ills

  8. BUS 650 UOP Material - bus650dotcom

    OpenAIRE

    lucky108

    2015-01-01

    For more course tutorials visit www.bus650.com BUS 650 Week 1 DQ 1 The Role of Financial Management in a Firm BUS 650 Week 1 DQ 2 Short Term or Long Term View BUS 650 Week 1 Financial Management Challenges BUS 650 Week 2 DQ 1 Initial Investment BUS 650 Week 2 DQ 2 Managing Earnings BUS 650 Week 2 Return on Investment Education Funding BUS 650 Week 3 DQ 1 GAAP vs. IFRS BUS 650 Week 3 DQ 2 Capital Rationing BUS 650 Week 3 Journal Capital Budgeting BUS 650 Week 3 Management of Working Capital Ca...

  9. BUS 644 Tutorials / bus644dotcom

    OpenAIRE

    sunshine384

    2015-01-01

    For more course tutorials visit www.bus644.com     BUS 644 Week 1 DQ 1 Ethical Issues and Operations BUS 644 Week 1 DQ 2 Business Processes BUS 644 Week 1 Midas Case Study BUS 644 Week 2 DQ 1 Productivity BUS 644 Week 2 DQ 2 Product Design and Quality BUS 644 Week 2 Memorial Hospital Case Study BUS 644 Week 3 DQ 1 Suppliers BUS 644 Week 3 DQ 2 Forecasting Methods BUS 644 Week 3 Outsourcing BUS 644 Week 4 DQ 1 Process Selection Prod...

  10. BUS 644 Courses / bus644tutordotcom

    OpenAIRE

    uophelp

    2015-01-01

     FOR MORE CLASSES VISIT www.bus644tutor.com BUS 644 Week 1 DQ 1 Ethical Issues and Operations BUS 644 Week 1 DQ 2 Business Processes BUS 644 Week 1 Midas Case Study BUS 644 Week 2 DQ 1 Productivity BUS 644 Week 2 DQ 2 Product Design and Quality BUS 644 Week 2 Memorial Hospital Case Stud  BUS 644 Week 3 DQ 1 Suppliers BUS 644 Week 3 DQ 2 Forecasting Methods BUS 644 Week 3 Outsourcing BUS 644 Week 4 DQ 1 Process Selection Product Design and ...

  11. Market Analysis of Solar Water Heating in Hospitality Industry, Thailand

    OpenAIRE

    Pongthong, Sansanee

    2010-01-01

    This study examines the strategic market approach for investing in solar water heating in the hosptality industry in Thailand. The main question in this study is ‘What are the market strategies for potential market segment for SWH in Thailand?’ This study focuses on the marketing strategy planning to the Thai market. The thesis follows the qualitative study design where the data was collected by observing the market and interviewing main stakeholders and possible customers of Solar Wate...

  12. Wishbone bus Architecture - A Survey and Comparison

    CERN Document Server

    Sharma, Mohandeep; 10.5121/vlsic.2012.3210

    2012-01-01

    The performance of an on-chip interconnection architecture used for communication between IP cores depends on the efficiency of its bus architecture. Any bus architecture having advantages of faster bus clock speed, extra data transfer cycle, improved bus width and throughput is highly desirable for a low cost, reduced time-to-market and efficient System-on-Chip (SoC). This paper presents a survey of WISHBONE bus architecture and its comparison with three other on-chip bus architectures viz. Advanced Micro controller Bus Architecture (AMBA) by ARM, CoreConnect by IBM and Avalon by Altera. The WISHBONE Bus Architecture by Silicore Corporation appears to be gaining an upper edge over the other three bus architecture types because of its special performance parameters like the use of flexible arbitration scheme and additional data transfer cycle (Read-Modify-Write cycle). Moreover, its IP Cores are available free for use requiring neither any registration nor any agreement or license.

  13. Savannah River bus project

    Energy Technology Data Exchange (ETDEWEB)

    Summers, W.A. [Westinghouse Savannah River Co., Aiken, SC (United States)

    1998-08-01

    The H2Fuel Bus is the world`s first hybrid hydrogen electric transit bus. It was developed through a public/private partnership involving several leading technology and industrial organizations in the Southeast, with primary funding and program management provided by the Department of Energy. The primary goals of the project are to gain valuable information on the technical readiness and economic viability of hydrogen buses and to enhance the public awareness and acceptance of emerging hydrogen technologies. The bus has been operated by the transit agency in Augusta, Georgia since April, 1997. It employs a hybrid IC engine/battery/electric drive system, with onboard hydrogen fuel storage based on the use of metal hydrides. Initial operating results have demonstrated an overall energy efficiency (miles per Btu) of twice that of a similar diesel-fueled bus and an operating range twice that of an all-battery powered electric bus. Tailpipe emissions are negligible, with NOx less than 0.2 ppm. Permitting, liability and insurance issues were addressed on the basis of extensive risk assessment and safety analyses, with the inherent safety characteristic of metal hydride storage playing a major role in minimizing these concerns. Future plans for the bus include continued transit operation and use as a national testbed, with potential modifications to demonstrate other hydrogen technologies, including fuel cells.

  14. Measuring the Degree of Market Concentration in Thailand Insurance Industry

    OpenAIRE

    Sivalap Sukpaiboonwat; Chucheep Piputsitee; Arunee Punyasavatsut

    2014-01-01

    This paper investigates market structure of life insurance and non-life insurance industry in Thailand. This paper uses the Concentration Ratio and the Herfindahl-Hirschman Index to measure the degree of market concentration. The paper also analyzes various data from all type of insurance premium, balance sheet and income statement to measure the concentration and competition trend. An analysis of life insurance premium, group market is unconcentrated where as ordinary and industry markets ar...

  15. Model of marketing management in management system of industrial enterprise

    OpenAIRE

    D.V. Raiko; L.E. Lebedeva

    2015-01-01

    The aim of the article. The aim of the article is to create an open conceptual model of marketing management in management system of industrial enterprise that has certain theoretical and practical significance. The results of the analysis. Nowadays there is an objective need to improve the principles of marketing management both within the marketing department, and within all industrial enterprises, as it brings marketing understanding of customer needs and creative thinking that enables ...

  16. Space industrialization. Volume 2: Opportunities, markets and programs

    Science.gov (United States)

    1978-01-01

    The nature of space industrialization and the reasons for its promotion are examined. Increases in space industry activities to be anticipated from 1980 to 2010 are assessed. A variety of future scenarios against which space industrialization could evolve were developed and the various industrial opportunities that might constitute that evolution were defined. The needs and markets of industry activities were quantitatively and qualitatively assessed and messed. The various hardware requirements vs. time (space industry programs) as space industrialization evolves are derived and analyzed.

  17. Marketing Status in SMEs, Industrial versus Consumer Companies

    Directory of Open Access Journals (Sweden)

    Shahram Azad

    2013-04-01

    Full Text Available The purpose of this paper is to seek differences between the status of marketing in SMEs selling consumer goods and those sell industrial goods. The research is a field study conducted with 112 Small and medium sized enterprises located in the five biggest industrial cities of Iran. The results of this research show that there are significant differences in the marketing status between consumer and industrial goods SMEs such as doing market research in the internal status of marketing (role of marketing and market structure in the external status of marketing (relevance of marketing. This research fills a gap in the literature relating to the differences of marketing in SMEs. It has a comprehensive view in this regard.

  18. Identifying Lead Markets in the European Automotive Industry

    DEFF Research Database (Denmark)

    Cleff, Thomas; Grimpe, Christoph; Rammer, Christian

    2015-01-01

    This paper presents an indicator-based methodology to identify lead markets in the European automotive industry. The lead market approach tries to explain why certain countries are better positioned than others for developing and launching new products. While much research stresses the role of...... design. We use an indicator-based approach which has been successfully employed for individual products as well as for various industries in order to identify lead markets in the European automotive industry. Employing five lead market factors, our results show that the EU is by far no homogeneous market...... for automobiles and national markets differ considerably in their lead market potential. The German market is found to be most promising to serve as a lead market, while other European countries with a strong automotive tradition like France, Italy, the UK, and Sweden score lower. Our findings suggest...

  19. BUS 599 STRAYER Course Tutorial/TutorialRank

    OpenAIRE

    alfonos

    2015-01-01

    For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 4 Times, Rating: A+ STRAYER BUS 599 Week 1 Assignment Crafting and Executing Strategy Case JetBlue Airways STRAYER BUS 599 Week 2 Assignment Competitive Forces and SWOT Analysis Case Whole Foods Market STRAYER BUS 599 Week 3 Assignment Foreign Market Entry and Diversification Case Corona Beer STRAYER BUS 599 Week 4 Assignment HRM Issues Diversification Strategies Case Nucor Corporation STRAYER BUS 5...

  20. The role of Internet marketing in finnish tourism industry

    OpenAIRE

    Arya, Sahar

    2013-01-01

    The aim for this thesis was to find out, what is the role of Internet marketing in the tourism Industry in Finland. Internet marketing as a global phenomenon is growing constantly and it is affecting the way of marketing in several industries such as the tourism industry. The goal for this research was to get deeper in the Internet marketing concept and to see, how it is in practice having an impact on companies within the tourism industry. In addition it was a goal for this thesis to fin...

  1. The competitive environment of the North American energy marketing industry

    International Nuclear Information System (INIS)

    Various issues regarding U.S. wholesale energy marketing were discussed with particular emphasis on how energy marketing is changing industries in North America. In 1998, the energy industry reported a growth in revenue of 26 per cent despite declining natural gas prices. It was emphasized that several major competitive issues need to be addressed by industry competitors in order to operate in this unpredictable market. These issues include profitability, market volatility and mergers and acquisitions. This paper presented a list of the top 10 North American Energy marketers in 1998. Although the number of marketers in the energy sector continues to grow, it is expected that the numbers will decline significantly within three years. This will be due mostly to the continuation of major mergers and acquisitions. It was concluded that in general, energy marketing may become an even more attractive industry because of increasing operating margins. 5 tabs., 2 figs

  2. Industrial Rents and Land Values in the Sydney Property Market

    OpenAIRE

    Jinu Kim

    1998-01-01

    This study aims to analyze the performance of industrial rents and land values in the Sydney property market. In the Sydney industrial property market, no growth of the rents and marginal growth of the land values in real terms has been seen between 1976 to 1996. It means that the overall return from an investment in industrial property is achieved largely from initial yield and current rental incomes, rather than rental growth and capital appreciation. The trends of real growth of industrial...

  3. Energy Industry in China: Marketization and National Energy Security

    Institute of Scientific and Technical Information of China (English)

    DanShi

    2005-01-01

    Opening up the market, breaking the monopoly, and allowing the market to decide prices these are the major items on the agenda for the marketization of China's energy industry, and have a direct bearing on national energy security. Research into China's energy security has so far focused on such fields as strategic energy reserves, stability of energy imports, and diversification of import channels. Little has been done in the study of national energy security from the perspective of marketization of the energy industry. However, opening up the energy market and marketizing the energy industry are not only major commitments to China's accession to WTO, they serve the nation's energy security needs as well. This paper takes a look at the actual results of opening up the energy market, the structure of that market, and the nation's energy pricing mechanisms, and on the basis of the findings, raises suggestions on how to tackle the energy security issue.

  4. Market Analysis, Opportunity Recognition and Strategy Diagnosis in Toy Industry

    DEFF Research Database (Denmark)

    Khajeheian, Datis

    2016-01-01

    According to many market researches and industrial reports Iran is one of the biggest toy markets in the Middle East and North Africa region. The Iranian toy market has been identified as a niche market with lots of unexploited opportunities. Nonetheless, the Iranian toy industry has shown...... misdirection were that the Iranian toy industry lacked a traditional structure, a strategic perspective and also absence of international cooperation. This research suggests that the Iranian toy industries need to move its focus from manufacturing, where the country has no competitive advantage, toward toy...... design and marketing channels. The research further suggests that the industry establish relationships with universities and educational centres to train toy experts because the industry suffer from their absence. The research also offers some practical implications....

  5. Application of CAN Bus Technology in Industrial Alarm Network System%CAN总线技术在工业报警网络系统中的应用

    Institute of Scientific and Technical Information of China (English)

    柴钰; 张奇

    2011-01-01

    To satisfy the strict requirements on reliability and anti-interference capability for industrial alarm system, through analyzing the applicable background of various buses used in industrial areas, and classifying the common seen alarm types, the alarm network structure based on CAN bus is proposed and at the basis of the low layer CAN bus, the high layer CAN bus protocol better suitable for industrial alarm system has been designed, the real-time performance of bus data transmission and the transmission processing of the alarm information are analyzed;the practical hardware system of this communication network is established. The experiments verify the effectiveness of this design method.%为满足工业中报警系统对可靠性、抗干扰性方面的严格要求,通过分析工业中各种总线类型的应用背景,以及对目前常见报警类型进行分类,提出了一种基于CAN总线的报警网络结构.在CAN总线底层协议的基础上,设计了一种更加适用于工业报警系统的较高层CAN总线协议,分析了总线数据传输的实时性和报警信息的传输处理,搭建了该通信网络的实际硬件系统.实验论证了该设计方法的有效性.

  6. Emerging Stock Premia: Some Evidence From Industrial Stock Market Data

    Directory of Open Access Journals (Sweden)

    Michael Donadelli

    2013-04-01

    Full Text Available This paper studies the behavior of emerging stock excess returns in an industry-by-industry context. We examine stock market performance for 23 countries and ten industries over 17 years from 1995 to 2012 – a period that includes major changes in capital market regulations, the removal of trade barriers, the IT bubble, the 9/11 terrorist attacks, and the subprime mortgage crisis. In addition, we examine stock market co-movement and risk exposure for ten industries in eight emerging/developing stock markets. We obtain four key empirical findings. First, at industry level, we confirm that the equity risk premium in emerging markets is higher than in developed markets. We also confirm the time-varying nature of emerging stock market excess returns. Second, at country level, we identify those industries that mainly contribute to the presence of the emerging stock premia. Third, we show that some industries are more exposed to global risk factors than others. Fourth, given the increasing degree of co-movement between international stock markets, we observe that some cross-industry portfolio diversification benefits are still exploitable. Our analysis yields interesting implications for financial applications. In particular, we argue that the presence of a strong time-varying component in the “industry-betas” might have strong impact on the estimation of the cost of capital.

  7. Market-oriented search in differentiated industries

    DEFF Research Database (Denmark)

    Sørensen, Hans Eibe; Stieglitz, Nils

    2009-01-01

      How is the success of a firm's market-oriented activities influenced by the marketing mix? This paper contributes to existing marketing research by advancing our understanding of the process by which market orientation transforms into superior performance. This process is investigated on the ba...

  8. Product and market study for Los Alamos National Laboratory. Building resources for technology commercialization: The SciBus Analytical, Inc. paradigm

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1996-02-01

    The study project was undertaken to investigate how entrepreneurial small businesses with technology licenses can develop product and market strategies sufficiently persuasive to attract resources and exploit commercialization opportunities. The study attempts to answer two primary questions: (1) What key business development strategies are likely to make technology transfers successful, and (2) How should the plan best be presented in order to attract resources (e.g., personnel, funding, channels of distribution)? In the opinion of the investigator, Calidex Corporation, if the business strategies later prove to be successful, then the plan model has relevance for any technology licensee attempting to accumulate resources and bridge from technology resident in government laboratories to the commercial marketplace. The study utilized SciBus Analytical, Inc. (SciBus), a Los Alamos National Laboratory CRADA participant, as the paradigm small business technology licensee. The investigator concluded that the optimum value of the study lay in the preparation of an actual business development plan for SciBus that might then have, hopefully, broader relevance and merit for other private sector technology transfer licensees working with various Government agencies.

  9. Industrial Market Segmentation by the Structure of the Purchasing Process

    OpenAIRE

    Choffray, Jean-Marie; Gary L. Lilien

    1980-01-01

    This article presents a methodology for segmenting industrial markets on the basis of functional involvement in phases of the purchasing decision process. A decision matrix is developed as a structured measurement instrument to collect information about the composition of decision making units within target firms. The implication of this segmentation approach for industrial marketing strategy formulation are discussed.

  10. The theory and practice of marketing planning for industrial goods in international markets

    OpenAIRE

    McDonald, Malcolm

    1982-01-01

    This thesis identifies and evaluates the marketing-planning practices of British industrial goods companies operating internationally, and examines the validity of the widespread belief that formalised marketing planning facilitates success. Part I defines the theoretical framework for marketing planning and describes a logical sequence of activities leading to the setting of marketing objectives and the formulation of plans for achieving ...

  11. BUS 372 ASH Material - bus372dotcom

    OpenAIRE

    lucky108

    2015-01-01

    For more course tutorials visit www.bus372.com       BUS 372 Week 1 DQ 1 The Role of Unionization (Ash Course) BUS 372 Week 1 DQ 2 Meeting Member Needs (Ash Course) BUS 372 Week 2 DQ 1 Profit Interest and Employee Interest (Ash Course) BUS 372 Week 2 DQ 2 Union Requirements (Ash Course) BUS 372 Week 2 Assignment Changing Landscape of Unions (Ash Course) BUS 372 Week 2 Quiz (Ash Course) BUS 372 Week 3 DQ 1 Strikes (Ash Course) BUS ...

  12. BUS 372 Tutorials / bus372dotcom

    OpenAIRE

    sunshine3811

    2015-01-01

    For more course tutorials visit www.bus372.com       BUS 372 Week 1 DQ 1 The Role of Unionization (Ash Course) BUS 372 Week 1 DQ 2 Meeting Member Needs (Ash Course) BUS 372 Week 2 DQ 1 Profit Interest and Employee Interest (Ash Course) BUS 372 Week 2 DQ 2 Union Requirements (Ash Course) BUS 372 Week 2 Assignment Changing Landscape of Unions (Ash Course) BUS 372 Week 2 Quiz (Ash Course) BUS 372 Week 3 DQ 1 Strikes (Ash Course) BUS ...

  13. Market orientation at industry and value chain levels

    DEFF Research Database (Denmark)

    Grunert, Klaus G.; Jeppesen, Lisbeth Fruensgaard; Jespersen, Kristina Risom;

    2002-01-01

    The term market orientation, defined as sets of activities dealing with the generation and dissemination of, and response to, market intelligence , is extended from the organisational level to the industry and value chain levels. By drawing on theories from industrial economics, neo......-institutional theory, transaction cost economics, network theory and the political-economic approach to the analysis of marketing channels, we try to find potential determinants of market orientation at the industry and value chain levels. We summarise these determinants and their possible interaction in two...... conceptual models, which may serve as guiding principles for empirical research....

  14. Market Power in the European Dairy Industry

    Directory of Open Access Journals (Sweden)

    L. Čechura

    2015-12-01

    Full Text Available The paper presents an analysis of market power in the output milk-processing market. In particular, the paper identifies market failures in the output milk-processing market in 24 EU member states. The analysis is based on a mark-up model and the application of stochastic frontier methodology. The results show that market failures are pronounced on the EU output milk-processing market. However, the abuse of oligopoly market power is not large on average, despite the fact that we can find significant differences among the countries. The mark-up distribution is skewed toward lower values. That is, the majority of companies are characterized by only a small or almost no degree of market power; however, there are companies (about 10 % with considerably high oligopoly market power.

  15. The Reality and prospect of China bus and Coach industry%中国巴士与客车制造业的现实与前景

    Institute of Scientific and Technical Information of China (English)

    2007-01-01

    Consumers can only see a vogue sight of China bus & coach industry.Although it has became the largest manufacturing center in theworld,most main indicators of automotive type are still kept at the level of the last century and its commercial value remains low.As Automobiles are invented more than 100 years ago in Europe and used in public transportation.They became main ways of transportation in human life because of large production in flow line in America.The advantages of private cars lie in its freedom and convenience as well as traveling comfort;traveling by bus&coach is increasingly attractive as the rapid development of road

  16. Market Analysis, Opportunity Recognition and Strategy Diagnosis in Toy Industry

    DEFF Research Database (Denmark)

    Khajeheian, Datis

    2016-01-01

    According to many market researches and industrial reports Iran is one of the biggest toy markets in the Middle East and North Africa region. The Iranian toy market has been identified as a niche market with lots of unexploited opportunities. Nonetheless, the Iranian toy industry has shown...... inefficiency in exploiting those opportunities and to meet market demands. This exploratory research aims at understanding the reasons of such poor performance. The research made use of two phases of survey with samples from customers, influencers and in-depth interview with industry practitioners. The survey...... identified and prioritized existing opportunities that satisfy the purchasers’ demands. The interview analysis revealed the key point that the firms are highly focused on manufacturing, whereas the industry has a substantial competitive advantage in design and marketing. The major reasons for this...

  17. Markets and famines in pre-industrial Europe

    OpenAIRE

    Ó Gráda, Cormac

    2005-01-01

    How markets perform during famines has long been a contentious issue. Recent research tends to associate famine with market segmentation and hoarding. Evidence based on an analysis of the spatial and temporal patterns of food-price movements during four famines in pre-industrial Europe indicates that markets functioned "normally" in times of crisis.

  18. The marketing of innovation activity results commercialization in industry

    Directory of Open Access Journals (Sweden)

    M.P. Kalynychenko

    2012-12-01

    Full Text Available The article explores the theoretical and methodological principles of marketing commercialize innovations. Scientific and practical recommendations about use of marketing approach for commercialization of innovative activity results in the industry are developed. They consist of stages of commercialization marketing project management process observance and application of design, scenaring and network planning.

  19. The marketing of innovation activity results commercialization in industry

    OpenAIRE

    M.P. Kalynychenko

    2012-01-01

    The article explores the theoretical and methodological principles of marketing commercialize innovations. Scientific and practical recommendations about use of marketing approach for commercialization of innovative activity results in the industry are developed. They consist of stages of commercialization marketing project management process observance and application of design, scenaring and network planning.

  20. Measuring the Degree of Market Concentration in Thailand Insurance Industry

    Directory of Open Access Journals (Sweden)

    Sivalap Sukpaiboonwat

    2014-01-01

    Full Text Available This paper investigates market structure of life insurance and non-life insurance industry in Thailand. This paper uses the Concentration Ratio and the Herfindahl-Hirschman Index to measure the degree of market concentration. The paper also analyzes various data from all type of insurance premium, balance sheet and income statement to measure the concentration and competition trend. An analysis of life insurance premium, group market is unconcentrated where as ordinary and industry markets are concentrated. As for the life insurance balance sheet and income statement are concentrated market. An analysis of non-life insurance premium, fire, marine and transportation and automobile markets are unconcentrated. As for the non-life insurance balance sheet and income statement are unconcentrated market. In terms of the same sub-categorized product, personal accident and health insurance have difference concentrate degree. Personal accident in life insurance is near monopoly and highly concentrated market while personal accident in non-life insurance is loose oligopoly and moderate concentrated market. Health insurance in life and non-life insurance are tight oligopoly and concentrated market. The results conclude that the life insurance industry is more concentrated than the non-life insurance industry. In both segments of the insurance market, as well as in the overall insurance sector, there is a downward trend in market concentration, which indicates the success of the competition promoting process which allows a greater and better choice for customers.

  1. Marketing innovation in rural small food industries in Iran

    OpenAIRE

    S Soltani; H. Azadi; Hosseini, S.J.F.; WITLOX, F.; Passel, Steven van

    2015-01-01

    Marketing innovation is essential for small industries to transform products into profit; therefore, understanding its nature and determinants is of utmost importance. This study aimed at understanding marketing innovation and its determinants in the 60 small food industries in the rural areas of Tehran province, Iran. Using a census sampling method, 111 managers of these firms were interviewed. Results showed that the firms’ performance in marketing innovation is generally weak, and a higher...

  2. Referrals In Industrial Markets: Some Backgrounds And Empirical Results

    OpenAIRE

    Helm, S.

    1998-01-01

    Personal communication in industrial markets has to be considered an intra- as well as interorganizational phenomenon. Buyers will diffuse their positive and negative experiences, thereby support or contradict the marketing efforts of a supplier. The paper deals with buyer's referral and word-of-mouth behavior, points out some methods to cope with informal communication in industrial markets, and presents some results of an empirical research about the customers of a German machine tool produ...

  3. The Indonesian Plywood Industry: Market and future prospects

    OpenAIRE

    Makkarennu

    2015-01-01

    Since the mid-1980s, Indonesia has emerged as one of the biggest plywood suppliers in the world. Indonesian plywood has dominated many major markets around the world. However, due to economic crisis in 1997/1998 and other factors, the industry experienced a decline in overseas markets, which in which influenced the production and trade sectors. The objectives of this study were to analyze market and future prospects of Indonesian plywood industry. For the purpose of the study, data export of ...

  4. Telecommunication industry in Thailand as potential market for Abloy Oy

    OpenAIRE

    Hoffrén, Jenna

    2015-01-01

    The commission company made a decision to proceed with a market research about telecommunication industry in Thailand as a potential market. The telecommunication industry is fast growing and demanding market around the world. In several Asian countries, such as in Malaysia and Singapore, government has regulated that data protection on private and public data must be secured by telecommunication providers. There are many reasons which can cost major issues and damage for connections and for ...

  5. Emerging Stock Premia: Some Evidence From Industrial Stock Market Data

    OpenAIRE

    Michael Donadelli; Marcella Lucchetta

    2013-01-01

    This paper studies the behavior of emerging stock excess returns in an industry-by-industry context. We examine stock market performance for 23 countries and ten industries over 17 years from 1995 to 2012 – a period that includes major changes in capital market regulations, the removal of trade barriers, the IT bubble, the 9/11 terrorist attacks, and the subprime mortgage crisis. In addition, we examine stock market co-movement and risk exposure for ten industries in eight emerging/developing...

  6. Market Report for the Industrial Sector, 2009

    Energy Technology Data Exchange (ETDEWEB)

    Sastri, Bhima [Office of Energy Efficiency and Renewable Energy (EERE), Washington, DC (United States); Brueske, Sabine [Energetics Inc., Columbia, MD (United States); de los Reyes, Pamela [Energetics Inc., Columbia, MD (United States); Jamison, Keith [Energetics Inc., Columbia, MD (United States); Justiniano, Mauricio [Energetics Inc., Columbia, MD (United States); Margolis, Nancy [Energetics Inc., Columbia, MD (United States); Monfort, Joe [Energetics Inc., Columbia, MD (United States); Raghunathan, Anand [Energetics Inc., Columbia, MD (United States); Sabouni, Ridah [Energetics Inc., Columbia, MD (United States)

    2009-07-01

    This report provides an overview of trends in industrial-sector energy use. It focuses on some of the largest and most energy-intensive industrial subsectors and several emerging technologies that could transform key segments of industry.

  7. Marketing Industrial Project-Related Services

    DEFF Research Database (Denmark)

    Cova, Bernard; Skaates, Maria Anne

    2002-01-01

    Services are a growing part of projects in the context of the international trend toward solution buying and selling on B2B markets. Services are also often a key source of competitive advantage in project business. Therefore the aim of this paper is to critically scrutinise the intuitive...... hypothesis that the marketing of project-related services lies somewhere at the crossroads between services marketing and project marketing....

  8. Market structure and competition in the Italian brewing industry

    OpenAIRE

    Garavaglia Christian

    2009-01-01

    The goal of this paper consists in the analysis of market structure and the degree of competition in the Italian brewing industry. Many works include the brewing industry in the broader food industry. These analyses obviously present aggregated results that turn out to be poor and not clear. In this paper we analyse the brewing industry separately, investigating its characteristics related to the process of competition, and thus showing how the brewing industry presents different features com...

  9. Russian Movie Industry on the International Market: Opportunities and Challenges

    OpenAIRE

    Miasnikova, Valeriia

    2015-01-01

    The purpose of this thesis was to investigate the current situation of the Russian film industry and to make a research of its possibilities on the international market. The principles of movie marketing and activities of Russian movie organizations were described in detail. The key objectives of the study were to discover the potential market for the Russian cinema and to select a suitable marketing channel. The thesis consists of two major parts: theoretical and empirical. For the the...

  10. Relationship Marketing Stage of Development in Romanian Banking Industry

    OpenAIRE

    Alina Filip; Diana Maria Vrânceanu; Bogdan Georgescu; Daniela Elena Marinescu

    2016-01-01

    The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to achieve this aim a qualitative marketing research was conducted, by applying in-depth semi-structured interviews. The target group of the research consisted of nine banking companies, selected according to the market share, while the research participants were...

  11. MARKETING EXPENDITURES IN THE INDONESIAN CONSTRUCTION INDUSTRY

    OpenAIRE

    Krishna Mochtar

    2004-01-01

    In the 1960s, a ânewâ marketing concept known as "four Ps marketing mix" appeared and shifted the focus from the product to the customer. The objective of the new concept was not only profit, and the means of achieving the objective expanded to include the entire âmarketing mixâ: product, price, promotion, and place (channels and distribution). Expenditures of marketing in a company should be explored from these mixes, because each mix would have an impact on the total marketing expenditures....

  12. Model of marketing management in management system of industrial enterprise

    Directory of Open Access Journals (Sweden)

    D.V. Raiko

    2015-03-01

    Full Text Available The aim of the article. The aim of the article is to create an open conceptual model of marketing management in management system of industrial enterprise that has certain theoretical and practical significance. The results of the analysis. Nowadays there is an objective need to improve the principles of marketing management both within the marketing department, and within all industrial enterprises, as it brings marketing understanding of customer needs and creative thinking that enables the company to be customer-oriented. That is why particular research topic is burning. In the process of marketing a set of goods and services are developed and produced while ensuring a certain society level. Therefore, an important point for the proper organization of marketing activity at the industrial enterprise is the marketing management. First of all, the theoretical and methodological analysis for marketing management importance understanding was conducted. It allowed to make certain conclusions concerning this concept statements, determine its place and role in the enterprise management. Thus, it is proposed to consider marketing management not only as one of the functional tasks and part of enterprise’s overall plan but also as the management of all activities which is based on the marketing principles (when all business units plan and evaluate their work from the marketing standpoint. The result of the proposed model is that the enterprise should be considered as an open system and the part of «consumer-enterprise-partner» system, which is based on marketing that covers all units and links of the enterprise. Marketing partnerships appear as the result of the interaction of system elements. Marketing partnerships’ main objective is to profit from the results of the products and services production and distribution, and to satisfy consumers demand that occurs during the activation of the consumers needs. Marketing management and marketing

  13. BUS 640 UOP Material - bus640dotcom BUS 644 ASH Material - bus644dotcom

    OpenAIRE

    lucky107

    2015-01-01

    For more course tutorials visit www.bus644.com     BUS 644 Week 1 DQ 1 Ethical Issues and Operations BUS 644 Week 1 DQ 2 Business Processes BUS 644 Week 1 Midas Case Study BUS 644 Week 2 DQ 1 Productivity BUS 644 Week 2 DQ 2 Product Design and Quality BUS 644 Week 2 Memorial Hospital Case Study BUS 644 Week 3 DQ 1 Suppliers BUS 644 Week 3 DQ 2 Forecasting Methods BUS 644 Week 3 Outsourcing BUS 644 Week 4 DQ 1 Process Selection Prod...

  14. BUS 401 Courses / bus401tutorialdotcom

    OpenAIRE

    uophelp

    2015-01-01

     FOR MORE CLASSES VISIT www.bus401tutorial.com BUS 401 Week 1 DQ 1 Corporate Income Tax and Real Interest Rates (Ash Course) BUS 401 Week 1 DQ 2 Cash Flow and Ratio Analysis (Ash Course)  BUS 401 Week 1 Assignment Ratio Analysis (Ash Course) BUS 401 Week 1 Quiz (Ash Course) BUS 401 Week 2 DQ 1 Annuity and Capital Asset Pricing (Ash Course) BUS 401 Week 2 DQ 2 Bonds and Common Stock (Ash Course) BUS 401 Week 2 Assignment Alternative Investments (Ash Co...

  15. BUS 401 COURSES / bus401tutordotcom

    OpenAIRE

    uophelp

    2015-01-01

    FOR MORE CLASSES VISIT www.bus401tutor.com   BUS 401 Week 1 DQ 1 Corporate Income Tax and Real Interest Rates (Ash Course) BUS 401 Week 1 DQ 2 Cash Flow and Ratio Analysis (Ash Course)  BUS 401 Week 1 Assignment Ratio Analysis (Ash Course) BUS 401 Week 1 Quiz (Ash Course) BUS 401 Week 2 DQ 1 Annuity and Capital Asset Pricing (Ash Course) BUS 401 Week 2 DQ 2 Bonds and Common Stock (Ash Course) BUS 401 Week 2 Assignment Alternative Investments (Ash ...

  16. Institutional contexts of market power in the electricity industry

    International Nuclear Information System (INIS)

    Market power is widely recognized as one of the principal issues that must be dealt with if the electricity industry is to make the transition from regulation to competition. In this article, the author provides a legal and economic introduction to what the antitrust community means by market power and offers a primer on why market power is so central an issue in the electricity industry. Finally and most importantly, he offers comments on the institutional contexts of market power, exploring a process which he calls Shermanization that helps explain the institutional aspect of moving from regulation to competition and holds implications for where oversight should reside during this complex transition

  17. Application of electronic market technology to the electric utility industry

    International Nuclear Information System (INIS)

    This paper presents a report on progress made in 1989 toward applying electronic market technology to the electric utility industry that enables widespread display and retrieval of inventory availability data. The computerized electronic market system is described and an experience report is presented on the use of a similar system by airlines, aircraft equipment suppliers, and aviation service firms to pool replacement component availability data for their mutual benefit and the support of an efficient market in replacement components. The application of large-scale electronic market technology to the electric utility industry is a significant new development

  18. Voluntary Truck and Bus Fuel-Economy-Program marketing plan. Final technical report, September 29, 1980-January 29, 1982

    Energy Technology Data Exchange (ETDEWEB)

    None

    1982-01-01

    The aim of the program is to improve the utilization of fuel by commercial trucks and buses by updating and implementing specific approaches for educating and monitoring the trucking industry on methods and means of conserving fuels. The following outlines the marketing plan projects: increase use of program logo by voluntary program members and others; solicit trade publication membership and support; brief Congressional delegations on fuel conservation efforts; increase voluntary program presence before trade groups; increase voluntary program presence at truck and trade shows; create a voluntary program display for use at trade shows and in other areas; review voluntary program graphics; increase voluntary program membership; and produce placemats carrying fuel conservation messages; produce a special edition of Fuel Economy News, emphasizing the driver's involvement in fuel conservation; produce posters carrying voluntary program fuel conservation message. Project objectives, activities, and results for each project are summarized.

  19. 2008 Industrial Technologies Market Report, May 2009

    Energy Technology Data Exchange (ETDEWEB)

    Energetics; DOE

    2009-07-01

    The industrial sector is a critical component of the U.S. economy, providing an array of consumer, transportation, and national defense-related goods we rely on every day. Unlike many other economic sectors, however, the industrial sector must compete globally for raw materials, production, and sales. Though our homes, stores, hospitals, and vehicles are located within our borders, elements of our goods-producing industries could potentially be moved offshore. Keeping U.S. industry competitive is essential to maintaining and growing the U.S. economy. This report begins with an overview of trends in industrial sector energy use. The next section of the report focuses on some of the largest and most energy-intensive industrial subsectors. The report also highlights several emerging technologies that could transform key segments of industry. Finally, the report presents policies, incentives, and drivers that can influence the competitiveness of U.S. industrial firms.

  20. Globalization, industrialization, and labor markets in Vietnam

    DEFF Research Database (Denmark)

    Nørlund, Irene; Tran, *Angie Ngoc

    2015-01-01

    This paper investigates the dilemmas of reaching the Vietnamese goal of ‘civilized and equitable’ society expressed from central planning towards a ‘socialist market economy under state guidance’ with deeper integration into the global capitalist system, and their impacts on the labor markets. Us...

  1. THE BIRTH AND DEVELOPMENT OF THE THEORY OF INDUSTRY MARKET

    Directory of Open Access Journals (Sweden)

    А. Ignatyuk

    2013-04-01

    Full Text Available In this article the stages of the birth and development of the industry markets theory were defined in order to have a full picture of its current goals, objectives and areas of study.

  2. FUTURE MARKETING DRIVERS FOR THE FOREST PRODUCTS INDUSTRY

    Directory of Open Access Journals (Sweden)

    Sudipta Dasmohapatra

    2009-11-01

    Full Text Available The forest products industry in North America is increasingly losing its share in its domestic markets. The pressure of low cost manufacturing combined with a slowing economy has painfully caused many mills to close and many workers to lose their jobs in recent years. We ask ourselves whether the forest products industry will be able to survive these gloomy times and what, if any are the factors that would drive the future of the forest products industry. Opening our minds to global markets beyond domestic consumption, targeting products towards changing demographic structure and resulting change in consumer tastes, developing and marketing products with the environmental conscious consumer in mind, product innovations, efficient management of the supply chain, and trade practices and policies will be some of the marketing drivers in the forest products industry in the new era.

  3. Selection Factors for Market Subjects of Agricultural Industrial Development

    Institute of Scientific and Technical Information of China (English)

    2012-01-01

    The paper firstly analyzes selection factors for market subjects of agricultural industrial development in China. From the political aspect, it is required to take account of features of subjects of agricultural industrial development at current stage. From economic aspects, we should adheres to the two-tier management system that integrates unified with separate management on the basis of household contract management in the countryside, and cultivate and foster subject enterprises according to features of most important market subjects in market economy. From natural aspects, it is proposed to consider features of agricultural industry and inherent advantages of agricultural resources in China. From social aspects, it is essential to draw on successful experience of developed countries in developing market subjects of agricultural industry.

  4. 第三次工业革命和客车技术创新%The Third Industrial Revolution and Bus/Coach Technological Innovation

    Institute of Scientific and Technical Information of China (English)

    刁薇; 裴志浩

    2014-01-01

    The authors expound the main features and important foundations of the third industrial revolution, anal-yse the influences of the third industrial revolution on the human society, and mainly introduce the effect of the third industrial revolution on the bus/coach iudustry technology innovation about the new energy, active safety and vehi-cle networking.%阐述第三次工业革命的主要特点及其重要基础,分析第三次工业革命对人类社会的影响,重点介绍第三次工业革命对客车行业新能源、主动安全、车联网等技术创新的影响。

  5. Importance of marketing management in the world pfarmaceutical industry

    Directory of Open Access Journals (Sweden)

    Dragan Kesič

    2008-07-01

    Full Text Available The world pharmaceutical industry has changed tremendously in the last decade. Globalization processes reinforce a consolidation of the world pharmaceutical industry. Mergers and acquisitions prevail more and more as a strategic orientation of numerous world pharmaceutical companies. In our research we found out that marketing management has been playing an increasingly important or even a crucial role in day-today activities and strategic business operations of the world pharmaceutical companies. We may point out that a rapid consolidation of the world pharmaceutical industry is definitely a market-driven process, one conditioned by typical strategic marketing management issues, such as a lack of brand new products, intense competitiveness, globalization processes, increased global marketing and sales activities, changing structure of global competitors as well as a furious fight for global market shares and customers’ loyalty. We estimate that marketing management is to play an even more important and, especially, the top priority strategic role in the future globalization and concentration processes of the world pharmaceutical industry. Some experiences and lessons from the global perspective of the world pharmaceutical industry could also be useful to the management of pharmaceutical companies in the transition countries of the Central and Eastern European region. Taking into consideration the current market position of these companies, some marketing management guidelines for their marketing management policies and strategies could be suggested. We conclude that underestimating, or even complete neglect of the importance of marketing management issues may pose the greatest threat to the future strategic orientation and performance of the world pharmaceutical industry.

  6. Corporate Social Responsibility and Brand Equity in Industrial Marketing

    OpenAIRE

    Mohammadali Abdolvand; Parvaneh Charsetad

    2013-01-01

    Although both corporate social responsibility and brand equity have been extensively studied in marketing research, there are very little about the relationships between these two important concepts in industrial marketing. The purpose of this research is to empirically test the relationship between corporate social responsibility in five dimensions and brand equity.for this purpose a structured questionnaire was developed to collect data and totaling 101 questionnaires of Industrial corporat...

  7. Canada's nuclear industry - a leader in the global market

    International Nuclear Information System (INIS)

    The successes of the Canadian nuclear industry at home and abroad are recounted and extolled in this address. It is argued that the industry must become more global in order to compete more effectively in the export market. This means not only setting up operating bases (rather than mere marketing offices) abroad, but also employing nationals of prospective overseas purchasing countries in the headquarters of Canadian companies. Partnership with one or more Asian country may be the key to success

  8. Factors Influencing Producers’ Marketing Decisions in the Louisiana Crawfish Industry

    OpenAIRE

    Nyaupane, Narayan P.; Gillespie, Jeffrey M.

    2010-01-01

    Factors influencing farmer selection of a crawfish marketing outlet were analyzed using 2008 survey data from the Louisiana crawfish industry. Most farmers sell directly to wholesalers. Probit results show farm size, farm income, household income, age, education, and pre-market grading and washing operations significantly affecting farmer selection of an outlet.

  9. Market Environment of Wool Textile Industry and Ways to Breakthrough

    Institute of Scientific and Technical Information of China (English)

    程文红; 周启澄

    2003-01-01

    Wool textile industry is now facing serious market environment. Ways to breakthrough may be: exerting special virtues of wool, e.g. degradable, ecological,comfortable etc.; inoculating of biological engineering, seeking for clean production, producing green commodities; creating new market through innovations.

  10. European Integration: Strategic Market Research and Industry Structures

    OpenAIRE

    Jacek Cukrowski; Fischer, Manfred M.

    2000-01-01

    The paper is concerned with the impact of market research prior to integration, on the structures of noncompetitive industries in integrated economy. The analysis focuses on separated, single commodity, monopolistic markets with stochastic demand. Monopolistic firms are considered in dynamic multiperiod model, where intertemporal links are determined by expenditures on market research in a present period and benefits from this activity (i.e., smaller variance of the prediction ...

  11. Marketing Aspects of Competition in the Retail Industry of Ukraine

    OpenAIRE

    Sokolova Yuliya A.

    2012-01-01

    The article carries out analysis of the current state of competition in the retail industry of Ukraine. The usage of Ukrainian companies marketing activities and tools to strengthen the competitive impact on the market. Marketing strategy of price image of Ukrainian retailers creation are proposed in case to enhance the competitive position and confrontation expansion of foreign retailers. There is a need for further study issues related to the development of measures to improve the attractiv...

  12. Video game provisioning for the Indian telecommunications industry: Market analysis

    OpenAIRE

    Lucas, Torin

    2005-01-01

    This strategic analysis examines market potential and strategic options for entry for a developer of computer games into the market for mobile telephone games in India. The issue is examined from the perspective of Radical Entertainment, a Vancouverbased computer game developer. As the video game industry braces for the market turbulence expected to result from the introduction of the next-generation console platform, Radical Entertainment Inc. has been compelled to reassess its current strat...

  13. Determinants of Market Structure and the Airline Industry

    Science.gov (United States)

    Raduchel, W.

    1972-01-01

    The general economic determinants of market structure are outlined with special reference to the airline industry. Included are the following facets: absolute size of firms; distributions of firms by size; concentration; entry barriers; product and service differentiation; diversification; degrees of competition; vertical integration; market boundaries; and economies of scale. Also examined are the static and dynamic properties of market structure in terms of mergers, government policies, and economic growth conditions.

  14. INDICATORS OF ESTIMATION THE SERVICE INDUSTRIES' MARKETING POTENTIAL

    OpenAIRE

    Iarmosh, O.

    2015-01-01

    The purpose of the article is to examine the indicators of marketing potential’s evaluation for various enterprises and to analyze them for the commodity production enterprises and service sector. The contents of the enterprise’s marketing potential, the factors that form its structure are considered in the article. It’s analyzed the indicators impact, both instrumental and organizational components, on the marketing potential values for commodity production and service industries, working on...

  15. Applications and market of PVC for piping industry

    Directory of Open Access Journals (Sweden)

    Johnny De N. Martins

    2009-01-01

    Full Text Available The use of plastic materials by the piping industry accounts for a significant volume of polymers. In this segment PVC represents the largest worldwide market for plastics. PVC is often used in plastic pressure pipe systems for pipelines in the water and sewer industries because of its inexpensive nature and flexibility. Pipes and fittings constitute the largest volume application at 40% of the marketplace. This paper discusses the piping extrusion process and the worldwide PVC market, emphasizing the Brazilian market. It is also presented a case study including an overall cost calculation for making an extrusion line for PVC piping.

  16. YUTONG BUS: Grateful To The Financial Crisis

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Shenyin&Wanguo Securities issued an announcement on Jan 9 rating Yutong Bus(600066)as"buying",on the basis that the bus maker's gross profits went better in the last quarter of 2008 and to be further improved in the first quarter of 2009,with an increased market share. The report drew attention inside the in- dustry when the entire bus segment was suffering a tough time.

  17. Intransparent Markets and Intra-Industry Trade

    DEFF Research Database (Denmark)

    Schmidt, Christian Gormsen

    Buyers are typically unaware of the full set of offers when making a purchase. This paper examines how international trade interacts with this problem of market intransparency. Sellers must communicate their offers through costly advertising, but cannot reach all buyers. Consequently, no market...... model are identical, but appear heterogeneous due to their price randomization. In larger and more open economies, prices and markups will be lower, and exports are primarily realized by sellers who charge low prices. These predictions are similar to those of trade models where firm heterogeneity is...

  18. Gauging the Market and Non-Market Forces in Indian Aquaculture Industry for a Strategic Position in Fish Vaccines Market

    OpenAIRE

    Mahendra Kumar Pallapothu; Gary Evans

    2013-01-01

    Indian aquaculture segment has become a growth engine for the agriculture sector and is postulated to be one of the key sources of food-protein supporting the growing Indian population. Significant potential for new fish vaccine business was demonstrated previously using market and sales potential assessments; however, in addition to the overall market attractiveness, estimating the market and non-market forces in an industry is vital to ensure profitability in a new business. Therefore, this...

  19. The Russian airline industry: contestable market or…?

    Directory of Open Access Journals (Sweden)

    Nadezda Kislyak

    2009-10-01

    Full Text Available The authors, based on the complete survey of Russian airlines that was conducted in winter of 2006-2007, analyze essential entry-barriers in the industry, and econometrically estimate efficiency of methods for overcoming entry-barriers in the Russian PAI. They find that there are significant technological and behavioral entrybarriers in the industry. The paper doubts that this industry is contestable in contemporary Russia, although it is typically contestable in Europe and the USA. Econometric estimation of entry-barriers points that administrative barriers are the most significant restrictions of competition.

  20. Aspects of Market Differentiation in the Building Industry

    Directory of Open Access Journals (Sweden)

    Ai-Lin Teo

    2012-11-01

    Full Text Available This paper deals with different aspects of differentiation as a strategy to maintain growth and profitability in a rapidly changing environment. The specific aim of the study was to establish constraints in the use of product differentiation as a survivor technique in the building industry. The study shows that firms in the building industry perceive the structure and operation of different markets in the building industry as substantially different. If firms are to improve their market positions by differentiating their output, they need therefore to adjust the way they operate, their resources and their skills base.The survey result also showed that a substantial proportion of all firms are not prepared to be involved in diversification but elect to operate in one market only, despite the obvious advantages of diversification. It would therefore seem likely that the changes in the way a firm operates and the resources it employs when it moves into new markets are substantial.

  1. The natural gas industry getting prepared for the competitive market

    International Nuclear Information System (INIS)

    The European Internal Market for natural gas is drawing near, and although the European Directive passed on 11 May 1998 provides for step-wise deregulation, it is expected that in Germany the phase of transition for the gas industry will be as comparatively short as it was for the electric power industry. The contribution here is intended to outline the expected consequences for the gas industry in EC member states and particularly in Germany, and to indicate strategies for managing upcoming risks. The instruments discussed in the article will gain in importance with increasing liberalisation of the markets. (orig./CB)

  2. Tobacco industry direct marketing after the Master Settlement Agreement.

    Science.gov (United States)

    Lewis, M Jane; Yulis, Spiro G; Delnevo, Cristine; Hrywna, Mary

    2004-07-01

    Although Master Settlement Agreement (MSA) provisions have led to significant changes in tobacco marketing, expenditures and emphasis on marketing strategies and populations not bound by the MSA have increased significantly. This article discusses tobacco industry direct marketing practices, including direct mail, coupons, sweepstakes, brand loyalty programs, event sponsorship, and tobacco industry magazines, and the implications of such strategies. An analysis of a survey of New Jersey adult smokers provides context and documents notable rates of participation. In addition to bypassing marketing restrictions, many of these strategies operate out of sight of the public health community and most of the public and so go unchecked by either tobacco control advocates or public opinion. This article suggests that a first step in countering these practices is to increase awareness and understanding of them, followed by development of strategies to address them and to limit or eliminate their use in tobacco marketing. PMID:15231100

  3. Space market model space industry input-output model

    Science.gov (United States)

    Hodgin, Robert F.; Marchesini, Roberto

    1987-01-01

    The goal of the Space Market Model (SMM) is to develop an information resource for the space industry. The SMM is intended to contain information appropriate for decision making in the space industry. The objectives of the SMM are to: (1) assemble information related to the development of the space business; (2) construct an adequate description of the emerging space market; (3) disseminate the information on the space market to forecasts and planners in government agencies and private corporations; and (4) provide timely analyses and forecasts of critical elements of the space market. An Input-Output model of market activity is proposed which are capable of transforming raw data into useful information for decision makers and policy makers dealing with the space sector.

  4. Market niche analysis in the casino gaming industry.

    Science.gov (United States)

    Dandurand, L

    1990-03-01

    This article discusses the nature of market niche analysis in the casino gaming industry. It presents four approaches for conducting market niche analysis. An an example of one approach, the Las Vegas Visitor Profile Study is used to identify a premium niche in the Las Vegas Slot Target Market. A detailed examination of the premium niche profile provides a description of the typical premium slot player. The description of the typical premium player leads to hypotheses regarding needs (the unique preference set) of the premium player. An analysis of the unique preference set suggests an appropriate enhanced marketing program. PMID:24242795

  5. Labour Market Segmentation: An Investigation into the Dutch Hospitality Industry

    OpenAIRE

    Bispo, A

    2007-01-01

    textabstractAlmost 42,000 establishments, over 310,000 employees and approximately 13 billion Euro annual turnover (including VAT). This, in a nutshell, captures the Dutch hospitality industry in 2005. The aim of this study is to examine the functioning of the labour market in the Dutch hospitality industry. The work force is a significant element in this industry for generating turnover. It is therefore vital to focus attention on the various aspects of labour to work towards a sustainable b...

  6. The emergence of markets in the natural gas industry

    OpenAIRE

    Juris, Andrej

    1998-01-01

    As countries have deregulated prices and lowered entry barriers in the natural gas industry, many new participants have emerged, promoting competition in the newly created markets. The increased competition has benefited everyone through more efficient pricing and greater choice among natural gas contracts. Four distinctstructural models have emerged in the industry's restructuring. The traditional model (a vertically integrated industry) has been increasingly replaced by models that decentra...

  7. BUS 660 ASH Course Tutorial / bus660dotcom

    OpenAIRE

    vasanthi moola

    2015-01-01

    BUS 660 Entire Course For more course tutorials visit www.bus660.com   BUS 660 Week 1 Assignment Developing Leaders at UPS BUS 660 Week 2 Assignment Leadership Style BUS 660 Week 3 Assignment Leadership Traits BUS 660 Week 4 Assignment Leadership Skills BUS 660 Week 5 Assignment Big Changes for a Small Hospital BUS 660 Week 6 Assignment Research Paper BUS 660 Week 1 DQ 1 Leadership Defined BUS 660 Week 1 DQ 2 Education and Experience BUS 66...

  8. The struggle for market power: industrial relations in the British coal industry, 1800-1840

    Energy Technology Data Exchange (ETDEWEB)

    James Alan Jaffe

    2003-07-01

    During the Industrial Revolution, class relations were defined largely through the struggle to control the terms of exchange in the market. Integrating aspects of economic and social history as well as industrial sociology, this book examines the sources of the perception of the market on the part of both capital and labour and the elaboration of their alternative market ideologies. Of particular import is the argument that working-class culture expressed a fundamental acceptance of the utility of the market, a point that is supported by a detailed analysis of the labour process, workplace bargaining, and early-nineteenth-century trade unionism. Nonetheless, the working class's definition of 'proper' market relations differed substantially from that of capitalists. Contents: Introduction; 1. Capital and credit; 2. The perception of the market and industrial policy; 3. Managerial capitalism; 4. Family, community, and the labor market; 5. Work and the ideology of the market; 6. Religion, ideology, and trade unions; 7. The transformation of market relations: Tommy Hepburn's union, 1831; 8. Epilogue: class struggle and market power; Conclusion: the labor process and the market; Appendix; Select bibliography; Index.

  9. Definition of marketing activities of industrial enterprises

    Directory of Open Access Journals (Sweden)

    D.V. Raiko

    2011-10-01

    Full Text Available Improved categories of the theory of development, namely: the definition of marketing, the distinction which is focusing on: the relationship between actors, the effectiveness of life of the enterprise, information and interaction based on solving the existing conflicts that arise in of interaction with the most influential actors of the internal environment, such as partners and consumers; classification differences in terms of their impact on marketing activities for more theoretically grounded and practically important characteristics: type of environment (external, internal conflicts, the level of complexity, the possibility of solution 'Liabilities, priority resolution; classification of factors influencing the development of the new classification attributes: of nature, essence or kontekstnist transformations patency (display process.

  10. Intransparent Markets and Intra-Industry Trade

    DEFF Research Database (Denmark)

    Schmidt, Christian Gormsen

    clearing price exists, and sellers randomize over an equilibrium price distribution. Letting sellers advertise their offers abroad leads to international trade, which would not take place under complete information. Buyers then receive more offers, leading to lower prices and welfare gains. Sellers in the......Buyers are typically unaware of the full set of offers when making a purchase. This paper examines how international trade interacts with this problem of market intransparency. Sellers must communicate their offers through costly advertising, but cannot reach all buyers. Consequently, no market...... model are identical, but appear heterogeneous due to their price randomization. In larger and more open economies, prices and markups will be lower, and exports are primarily realized by sellers who charge low prices. These predictions are similar to those of trade models where firm heterogeneity is...

  11. Marketing innovation in the apparel industry: Turkey

    OpenAIRE

    UTKUN, Emine; Atılgan, Turan

    2010-01-01

    With globalisation the extent of competition is increasing rapidly in the world. In these conditions companies need innovation to be more efficient and productive, as well as to offer what is expected from them. This has caused innovation to be one of the most important areas of today's economy. Companies able to make innovations can expand their market share and be successful. Creativity is the key factor for innovation, which can refer to the properties of the product, employment, organizat...

  12. Market power, industrial concentration and innovative activity

    NARCIS (Netherlands)

    Vossen, RW

    1999-01-01

    This paper discusses the paradox between the positive effect of industrial concentration on R & D spending, and its non-positive effect on the number of innovations. Also, I analyze whether concentration has different effects on small- and large-firm R & D. The analysis shows that the positive effec

  13. ANALYSIS AND UNDERSTANDING OF KEY MARKETING CONCEPTS MARKETING ACTIVITIES ORGANIZED WITHIN THE FOOTWEAR INDUSTRY COMPANIES

    OpenAIRE

    Carmen Adina Pastiu

    2011-01-01

    Marketing in its hypostasis: optical and economic design, practice science andart, it appears and develops in the context of a competitive economy, as a necessity ofbusiness success. These considerations and not only determined us researching its directsteps: business to business, and to identify characteristics of marketing activities undertakenby companies in competitive markets. In this paper we follow, based on research carried outon a sample of 160 statistical units (footwear industry co...

  14. Analysis of Market Opportunities for Chinese Private Express Delivery Industry

    Science.gov (United States)

    Jiang, Changbing; Bai, Lijun; Tong, Xiaoqing

    China's express delivery market has become the arena in which each express enterprise struggles to chase due to the huge potential demand and high profitable prospects. So certain qualitative and quantitative forecast for the future changes of China's express delivery market will help enterprises understand various types of market conditions and social changes in demand and adjust business activities to enhance their competitiveness timely. The development of China's express delivery industry is first introduced in this chapter. Then the theoretical basis of the regression model is overviewed. We also predict the demand trends of China's express delivery market by using Pearson correlation analysis and regression analysis from qualitative and quantitative aspects, respectively. Finally, we draw some conclusions and recommendations for China's express delivery industry.

  15. Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

    OpenAIRE

    S. Punitha; Roziah Mohd Rasdi

    2013-01-01

    This study which is based on a widespread review of literature discusses about adoption of green marketing by hotels as a mechanism to perform corporate social responsibility (CSR). This paper examines in detail the literature and theories surrounding CSR, Malaysian government’s role in protecting the environment, the challenges of green marketing and the state of CSR within the hotel industry. The discussion reveals that hotels are found to be under constant pressure to balance the diverse f...

  16. Marketing Strategies for Chinese Companies in Mainland China Cosmetic Industry

    OpenAIRE

    Zhao, Ruijia

    2013-01-01

    The Chinese cosmetic industry is presenting an increasing trend recently. However, the local Chinese cosmetic brands are facing tough competition with the foreign brands. Majority of the market share has been dominated by the foreign brands. Faced with this situation, it is extremely necessary for Chinese companies to study the reason behind this phenomenon. This study aims to investigate how female customers in a fast growing market of cosmetic in mainland China perceive and behavior dif...

  17. Assessing Seasonality in the Marketing System of Industrial Enterprises

    OpenAIRE

    Honcharenko Tetiana P.

    2014-01-01

    The article justifies a necessity of study of the issue of application of complex integral approaches in the system of assessing the influence of the seasonality factor upon the system of marketing management of an industrial enterprise, since formation of adequate volumes of sales of products for a planned period is a key factor of acquisition of competitive advantages under modern conditions of market development. The author studies existing methodical approaches to assessing influence of t...

  18. Survey of Empirical Studies of Market Power in Food Industries

    OpenAIRE

    Perekhozhuk, Oleksandr; Glauben, Thomas; Teuber, Ramona; Grings, Michael

    2012-01-01

    The objective of this study is, based on the existing literature, to provide a general systematic characteristic of market structure models. We distinguish cost, production, profit, revenue functions, as well as the general identification approach as most plausible methods to measure the degree of market power. Using time-series data of the Ukrainian milk processing industry, as an example, we utilized the production approach to estimate the exercise of oligopsony power, test functional forms...

  19. MEASURING STRATEGIC INTENT IN THE SOUTH TEXAS FOOD MARKETING INDUSTRY

    OpenAIRE

    McBryde, Gary L.

    2000-01-01

    Binomial and multinomial logit analysis is applied to data collected from questionnaires to measure strategic intent in the food marketing industry. Questions were framed based on data from the U.S. Department of Commerce's "County Business Patterns" reports and from best-practice studies. Question topics were placed into a competitive strategy framework following the 1998 work of Porter. Results indicate a strategic focus on outbound logistics and market pricing at the direct value level. In...

  20. Marketing Norm Perception Among Medical Representatives in Indian Pharmaceutical Industry

    OpenAIRE

    Nagashekhara, Molugulu; Agil, Syed Omar Syed; Ramasamy, Ravindran

    2012-01-01

    Study of marketing norm perception among medical representatives is an under-portrayed component that deserves further perusal in the pharmaceutical industry. The purpose of this study is to find out the perception of marketing norms among medical representatives. The research design is quantitative and cross sectional study with medical representatives as unit of analysis. Data is collected from medical representatives (n=300) using a simple random and cluster sampling using a structured que...

  1. Investment Banking and Security Market Development: Does Finance Follow Industry?

    OpenAIRE

    Bharat Narendra Anand; Alexander Galetovic P.

    2002-01-01

    Long-term relationships between business firms and investment banks are pervasive in developed security markets and there is evidence that better monitoring and information result from these relationships. Therefore, security markets should allocate resources better when an investment banking industry exists. We study the necessary conditions for the emergence of sustainable relationships and explore whether policy can foster them. We show that policy can help alleviate the costs of relations...

  2. Critical success factors in industrial marketing supply chain management

    Directory of Open Access Journals (Sweden)

    Naser Azad

    2012-10-01

    Full Text Available Implementation of better marketing strategies in industry plays an important role in increasing sales and profitability of industrial part suppliers. Understanding the weakness in each part of supply chain helps reduce different cost component and increases profitability. In this paper, we present an empirical study to find important factors influencing marketing strategies based on factor analysis. The study designs and distributes a questionnaire consists of 64 questions. The proposed study uses Skewness analysis to reduce the factors into 44 items and reports 8 important factors including business environment, communication chain technology, good organizational relationship, leadership cost strategy, performance risk, ecommerce strategy, encouraging strategy and consistency in organizational performance.

  3. Thin Film Photovoltaics: Markets and Industry

    OpenAIRE

    Arnulf Jäger-Waldau

    2012-01-01

    Since 2000, total PV production increased almost by two orders of magnitude, with a compound annual growth rate of over 52%. The most rapid growth in annual cell and module production over the last five years could be observed in Asia, where China and Taiwan together now account for about 60% of worldwide production. Between 2005 and 2009, thin film production capacity and volume increased more than the overall industry but did not keep up in 2010 and 2011 due to the rapid price decline for s...

  4. The Single Energy Market - arguments of the electricity industry

    International Nuclear Information System (INIS)

    The discussion about the Single Energy Market shows that different general conditions account for the price differences for electricity in the EC-countries. Harmonisation of these conditions is therefore essential for a further liberalisation of the power and gas markets. The EC Commission's proposals especially on Third Party Access to grids have been rejected by the energy industry. Any furture framework must be based on the principles of the EEC-treaty and not only take the specific conditions of pipeline- and cable transported energy generation into account but aim primarily at a liberalisation of the conditions on the market. (orig.)

  5. Market structure effects on wages in the Brazilian industrial firms

    Directory of Open Access Journals (Sweden)

    Gilson Geraldino Silva-Jr

    2011-09-01

    Full Text Available In this paper we analyze market structure effects on wage in the Brazilian manufacturing sector between 1998 and 2005. Our comprehensive linked employer-employee data has observation at firm and worker data level, as market share, wages and skills. We also control potential endogeneity through a quasi-natural experiment. There are few empirical studies analyzing market structure effects on wages at firm level. As far we know it is the first study in this subject for Brazilian Industrial firms.

  6. Cinema and Marketing: When Cultural Demands Meet Industrial Practices

    OpenAIRE

    Dupont, Nathalie; Augros, Joël

    2013-01-01

    With the advent of the modern consumer society, being able to sell mass-produced objects on a large scale became part and parcel of the modern way to do business. Consequently, the art of marketing, of creating advertisements able to entice people to buy precise items, was further developed. The cinema industry that grew in the 1910s and 1920s also resorted to marketing to sell its films to the largest possible audience. As production costs started increasing, marketing became a key component...

  7. Selling green power in California: Product, industry, and market trends

    Energy Technology Data Exchange (ETDEWEB)

    Wiser, R.H.; Pickle, S.J.

    1998-05-01

    As one of the first US stages to open its doors to retail electric competition, California offers an important opportunity to assess the effectiveness of green power marketing as a mechanism for supporting renewable energy. This report is an interim assessment of key green power product, industry, and market trends in California. The report identifies and analyzes: the potential size of the green power market in California; the companies participating in the green power market; the green power products being offered and their prices; the impact of the green market on renewable generators and the environment; and the influence of several public policies and non-governmental programs on the market for green power. Data used in this paper have been collected, in large part, from surveys and interviews with green power marketers that took place between December 1997 and April 1998. There remain legitimate concerns over the viability of green power marketing to support significant quantities of renewable energy and provide large environmental gains, and it is far too early to assess the overall strength of customer demand for renewable energy. A critical finding of this report is that, because of the high cost of acquiring and servicing residential customers and the low utility default service price, green power marketing affords new energy service providers one of the only viable entrees to California`s residential marketplace.

  8. Selling green power in California: Product, industry, and market trends

    International Nuclear Information System (INIS)

    As one of the first US stages to open its doors to retail electric competition, California offers an important opportunity to assess the effectiveness of green power marketing as a mechanism for supporting renewable energy. This report is an interim assessment of key green power product, industry, and market trends in California. The report identifies and analyzes: the potential size of the green power market in California; the companies participating in the green power market; the green power products being offered and their prices; the impact of the green market on renewable generators and the environment; and the influence of several public policies and non-governmental programs on the market for green power. Data used in this paper have been collected, in large part, from surveys and interviews with green power marketers that took place between December 1997 and April 1998. There remain legitimate concerns over the viability of green power marketing to support significant quantities of renewable energy and provide large environmental gains, and it is far too early to assess the overall strength of customer demand for renewable energy. A critical finding of this report is that, because of the high cost of acquiring and servicing residential customers and the low utility default service price, green power marketing affords new energy service providers one of the only viable entrees to California's residential marketplace

  9. Overview of worldwide MEMS industry and market

    Institute of Scientific and Technical Information of China (English)

    CUI Zheng

    2003-01-01

    @@ 1 Introduction It has been a long history for the MEMS industry to develop to today's scale. MEMS (micro electromechanical system) began in 1960s after the researchers in Westinghouse Laboratories created the "resonant gate" transistor by etching away material to release a metal beam which can freely movable. The concept of making movable structures by releasing process was slowly taken up in 1970s when commercial pressure sensors appeared, based on bulk etched silicon wafers, and first silicon accelerometer was demonstrated. In 1980s, silicon surface micromachining process was devueloped, again based on sacrificial layer technique to release and to make microstructures movable. It was from 1980s silicon and polysilicon were truly recognised as remarkable materials for micromechnical structures. The term "MEMS" was coined following the creation of micro comb actuators and electrostatic side drive micromotors. In 1990s, the booming era for MEMS development came. There were explosions of new technologies and new applications. Dedicated MEMS companies sprang up world wide and MEMS became a fast growing industry.

  10. Reaching consumers: How the tobacco industry uses email marketing.

    Science.gov (United States)

    Brock, Betsy; Carlson, Samantha C; Moilanen, Molly; Schillo, Barbara A

    2016-12-01

    Tobacco companies are restricted from engaging in many traditional forms of marketing. Direct marketing is one way tobacco companies can reach consumers while complying with regulation and avoiding negative public perception. There is little research on this type of opt-in marketing, which includes mail marketing, email marketing, web marketing, and mobile marketing, and its impact is not well understood. This study examined 6990 tobacco company emails received by individuals living in the state of Minnesota, US between January 2010 and May 2015 to determine email frequency by brand. These emails were gathered as part of ongoing surveillance of tobacco industry direct marketing. A subset of these emails received between October 2014 and May 2015 (n = 1646) were content analyzed to identify the purpose of the email communication along with type of product promoted. Tobacco companies use email to communicate with consumers on a regular basis. This communication was observed to be as frequent as nine times per month. Emails are most commonly used to promote contests (54.1%), content on tobacco company websites (39.1%), and tobacco coupons (15.7%). Email promotion of menthol-flavored tobacco products was common and was associated with promotion of coupons. Emails promoting menthol had a 1.9 times higher prevalence of also promoting coupons (95% CI: 1.52-2.37). Little is known about tobacco company email marketing and this study fills an identified research gap. A deeper understanding of this type of marketing is needed in order to counter tobacco industry messaging and advance tobacco control. PMID:27413669

  11. The Cargo Tray Industry in India – A Market Research

    OpenAIRE

    Eriksson, Martin; Ohlsson, Tobias

    2010-01-01

    Title: The Cargo Tray Industry in India – A Market Research Authors: Martin Eriksson and Tobias Ohlsson Supervisor: Cecilia Lindh University: University of MälardalenDepartment: School of Sustainable Development of Society and TechnologyCourse: Bachelor thesis in Business Administration, 15 credits Research question: Is the Indian cargo tray industry a promising place for Autoform to make futureinvestments? Target group: The primary target is Autoform. The secondary target group is other cara...

  12. The television industry as a market of attention

    OpenAIRE

    Nilssen, Tore

    2008-01-01

    In this article, I view the TV industry as a two-sided market, with advertisers on one side benefiting from the presence of TV viewers and on the other side TV viewers having a dislike for advertising on TV. I use this framework to discuss the likely future development of pay TV, in particular how a future increase in competition in the TV industry will affect the prevalence of pay TV over advertising-financed TV.

  13. Labor Market Aspects of Industrial Restructuring in Canada

    OpenAIRE

    Eswar Prasad

    1993-01-01

    This note examines recent developments in the Canadian labor market to provide a partial assessment of the magnitude and nature of industrial restructuring in Canada. The implications of industrial restructuring for the medium- and long-term prospects for the Canadian economy are examined. The evidence presented in this note suggests that the recent increases in labor productivity may represent a cyclical phenomenon rather than a permanent increase in the rate of growth of productivity.

  14. The Construction Industry in India: Market Study and Strategy

    OpenAIRE

    Pande, Gaurav

    2010-01-01

    The total size of the construction industry in India is USD 125 billion, with the infrastructure sector contributing nearly 60 percent to the total market. However, the major growth is expected to be experienced in the real estate sector, with an estimated compound annual growth rate (CAGR) of 30 percent till 2015. The main growth drivers of the industry are the booming economy, rising urbanisation, leading to increase in housing and commercial space, and favourable government initiatives ...

  15. Importance of marketing management in the world pfarmaceutical industry

    OpenAIRE

    Dragan Kesič; Andrej Bertoncelj

    2008-01-01

    The world pharmaceutical industry has changed tremendously in the last decade. Globalization processes reinforce a consolidation of the world pharmaceutical industry. Mergers and acquisitions prevail more and more as a strategic orientation of numerous world pharmaceutical companies. In our research we found out that marketing management has been playing an increasingly important or even a crucial role in day-today activities and strategic business operations of the world pharmaceutical compa...

  16. LABOUR MARKET AMID THE CHANGES IN LIGHT INDUSTRY

    OpenAIRE

    Jemboiu George-Nicolae

    2013-01-01

    The Romanian economy has undergone a number of changes after 1989, their effects being present all over the areas and causing chain reactions. An eloquent example is light industry, whose internal supply market has known a significant decrease due to the reducing activity in agriculture, animal husbandry, etc., while internal outlets had to face imports, usually of a low quality. In this respect, light industry has turned to international trade, given the cheap labour force, over time has bee...

  17. Estimating WACC for Regulated Industries on Developing Financial Markets and in Times of Market Uncertainty

    Directory of Open Access Journals (Sweden)

    Igor Stubelj

    2014-03-01

    Full Text Available The paper deals with the estimation of weighted average cost of capital (WACC for regulated industries in developing financial markets from the perspective of the current financial-economic crisis. In current financial market situation some evident changes have occurred: risk-free rates in solid and developed financial markets (e. g. USA, Germany have fallen, but due to increased market volatility, the risk premiums have increased. The latter is especially evident in transition economies where the amplitude of market volatility is extremely high. In such circumstances, there is a question of how to calculate WACC properly. WACC is an important measure in financial management decisions and in our case, business regulation. We argue in the paper that the most accurate method for calculating WACC is the estimation of the long-term WACC, which takes into consideration a long-term stable yield of capital and not the current market conditions. Following this, we propose some solutions that could be used for calculating WACC for regulated industries on the developing financial markets in times of market uncertainty. As an example, we present an estimation of the capital cost for a selected Slovenian company, which operates in the regulated industry of electric distribution.

  18. Industrial electricity consumers in the Croatian market opening process

    International Nuclear Information System (INIS)

    Croatian industry as a part of the whole Croatian economy is facing numerous problems which often result in non-preferable trends like production decrease, export reduction and non-competitiveness. An important prerequisite for successful industrial production is a secure, quality and reliable electricity supply, which compromises acceptable and market justified prices. Passing of Energy Laws in July 2001, as well as for long time expected and announced number of sub-laws, will create an environment for a successful energy market, which is of crucial interest for the Croatian industry as a whole. As particularly important issues for industrial energy consumers in Croatia to be emphasised are: tariff system and status of eligible customer. This paper deals with an analysis of the above mentioned issues conducted within the Industry and Technology Department of the Croatian Chamber of Economy, results of recently conducted surveys in Croatian industry, experiences, suggestions and problems from industrial producers and concludes with a proposal for more direct dialogue between energy and industrial sectors in Croatia.(author)

  19. Canadian retail petroleum markets study : a review of competitiveness in the Canadian refined petroleum marketing industry

    International Nuclear Information System (INIS)

    A retail petroleum market study was conducted to provide a comprehensive overview of the competitiveness of the downstream petroleum industry in Canada, as well as to provide a foundation for effective policy development. A model which illustrates the interrelationships between the many stakeholders who receive revenue from the sale of gasoline was presented. It was shown that although there has been an upward trend in world crude prices since 1991, both refiners and marketers have experienced a decline in margins due to price competition at the rack and at the retail pump. Government intervention into petroleum marketing was considered to be of questionable value and a poor alternative to market-based regulation. In this study, 19 markets representing a broad range of conditions, were chosen for a detailed review of outlet economics. Market-by-market and regional comparisons of key competitiveness indicators were reviewed and discussed. Improving public understanding and awareness of competition in the petroleum marketing sector and developing cooperative industry research into marketing sector competitive issues were recommended. 7 refs., 15 tabs., 37 figs

  20. Impacts of market liberalisation on the EU gas industry

    International Nuclear Information System (INIS)

    The paper presents an analysis of tbc effects of tbc European Union (EU) Gas Directive on the EU natural gas industry in the next ten years. First, it briefly reviews the current driving factors for increasing competition in the EU gas markets. Second, the different directions of implementation of EU Gas Directive are discussed. Finally we give an assessment of impacts of the different directions of implementation of the Gas Directive, thereby focusing on structural changes of the gas industry and the scope for reduction of consumer gas prices. Note that our assessment of the impacts is partly based on an analysis of recent trends in the EU gas market and partly on calculations with a recently developed model of the EU gas market on company level. The paper summarises the main observations of a study conducted by the Netherlands Energy Research Foundation (ECN) last year in the framework of a larger scenario study for the European Committee, Directorate-General 17, in the Shared Analysis Project, 'Economic Foundations for Energy Policy in Europe to 2020' managed by FhG-ISI. For the complete results of the ECN study, see report 'Impacts of Market Liberalisation on the EU Gas Industry', September 1999, forthcoming. Note that the analysis is limited to the gas market and does not include other impacts, i.c. on energy conservation, emissions, etc. 21 refs

  1. Relationship Marketing Stage of Development in Romanian Banking Industry

    Directory of Open Access Journals (Sweden)

    Alina Filip

    2016-02-01

    Full Text Available The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to achieve this aim a qualitative marketing research was conducted, by applying in-depth semi-structured interviews. The target group of the research consisted of nine banking companies, selected according to the market share, while the research participants were employees responsible for marketing, sales and customer relationship management activities. Due to respondents’ expertise, during the interviews could be applied mixed research methods in the process of data collection and subsequently, in data analysis. According to research objectives and results, although there is an increase in the importance of customer orientation within banking policies, the integration of relationship marketing optics at the institutional management level is facing a number of deficiencies, especially with regard to the concerns about employees’ satisfaction and loyalty or to the development of relationships with other stakeholders. The degree of satisfaction with the adoption of customer relationship management technology is relatively high among banks, being appreciated mainly those banking performance achieved in terms of retention rate, cross-selling and customer satisfaction. Most banks use the gross customer retention index as the main indicator of customer portfolio stability, although retention objectives tend to be set differently depending on customer value. Internal marketing strategies are developed around staff training processes, while performance evaluation criteria are rather specific to a transactional marketing approach. Results of the research provide clues on the relationship marketing processes and activities that need to be improved, in order to strengthen the current customer base and the competitive

  2. Industry profits and free entry in input markets

    OpenAIRE

    Noriaki Matsushima

    2005-01-01

    When upstream firms compete in quantity and freely enter the input market, competition among downstream firms reduces the input price (the marginal cost of downstream firms). The industry profits of downstream firms competing in quantity can increase with the number of downstream firms.

  3. Labour Market Segmentation: An Investigation into the Dutch Hospitality Industry

    NARCIS (Netherlands)

    A. Bispo

    2007-01-01

    textabstractAlmost 42,000 establishments, over 310,000 employees and approximately 13 billion Euro annual turnover (including VAT). This, in a nutshell, captures the Dutch hospitality industry in 2005. The aim of this study is to examine the functioning of the labour market in the Dutch hospitality

  4. Assessing Seasonality in the Marketing System of Industrial Enterprises

    Directory of Open Access Journals (Sweden)

    Honcharenko Tetiana P.

    2014-02-01

    Full Text Available The article justifies a necessity of study of the issue of application of complex integral approaches in the system of assessing the influence of the seasonality factor upon the system of marketing management of an industrial enterprise, since formation of adequate volumes of sales of products for a planned period is a key factor of acquisition of competitive advantages under modern conditions of market development. The author studies existing methodical approaches to assessing influence of the seasonality factor upon the system of marketing communications of an industrial enterprise, systemises existing forecasting methods, which include studies of the seasonal component and generalises the Box – Jenkins models. The article makes a conclusion that the analysed methods give a possibility to reveal the seasonal component of volumes of realisation of the manufactured product and form forecast in the system of marketing of an industrial enterprise, but they need some practical examination and formation of a modern approach, which would take into consideration real conditions of functioning of domestic industrial enterprises.

  5. SITUATION IN RUSSIAN AUTOMOTIVE INDUSTRY AND AUTOMOTIVE MARKET IN CRISIS

    OpenAIRE

    Starkova, Nadezhda; Tolstova, Alisa; Ubogova, Ekaterina

    2015-01-01

    Todays situation of Russian automotive industry and automotive market has been analyzed. Main factors influencing for their position have been revealed, short-term forecast of development has been presented. Directions for stabilization of situation in production and sales of cars in Russia have been formulated.

  6. Physicians under the influence: social psychology and industry marketing strategies.

    Science.gov (United States)

    Sah, Sunita; Fugh-Berman, Adriane

    2013-01-01

    Pharmaceutical and medical device companies apply social psychology to influence physicians' prescribing behavior and decision making. Physicians fail to recognize their vulnerability to commercial influences due to self-serving bias, rationalization, and cognitive dissonance. Professionalism offers little protection; even the most conscious and genuine commitment to ethical behavior cannot eliminate unintentional, subconscious bias. Six principles of influence - reciprocation, commitment, social proof, liking, authority, and scarcity - are key to the industry's routine marketing strategies, which rely on the illusion that the industry is a generous avuncular partner to physicians. In order to resist industry influence, physicians must accept that they are vulnerable to subconscious bias and have both the motivation and means to resist industry influence. A culture in which accepting industry gifts engenders shame rather than gratitude will reduce conflicts of interest. If greater academic prestige accrues to distant rather than close relationships with industry, then a new social norm may emerge that promotes patient care and scientific integrity. In addition to educating faculty and students about the social psychology underlying sophisticated but potentially manipulative marketing and about how to resist it, academic medical institutions should develop strong organizational policies to counteract the medical profession's improper dependence on industry. PMID:24088157

  7. Market development directory for solar industrial process heat systems

    Energy Technology Data Exchange (ETDEWEB)

    None

    1980-02-01

    The purpose of this directory is to provide a basis for market development activities through a location listing of key trade associations, trade periodicals, and key firms for three target groups. Potential industrial users and potential IPH system designers were identified as the prime targets for market development activities. The bulk of the directory is a listing of these two groups. The third group, solar IPH equipment manufacturers, was included to provide an information source for potential industrial users and potential IPH system designers. Trade associates and their publications are listed for selected four-digit Standard Industrial Code (SIC) industries. Since industries requiring relatively lower temperature process heat probably will comprise most of the near-term market for solar IPH systems, the 80 SIC's included in this chapter have process temperature requirements less than 350/sup 0/F. Some key statistics and a location list of the largest plants (according to number of employees) in each state are included for 15 of the 80 SIC's. Architectural/engineering and consulting firms are listed which are known to have solar experience. Professional associated and periodicals to which information on solar IPH sytstems may be directed also are included. Solar equipment manufacturers and their associations are listed. The listing is based on the SERI Solar Energy Information Data Base (SEIDB).

  8. BUS 670 ASH Course Tutorial / bus670dotcom

    OpenAIRE

    vasanthi moola

    2015-01-01

    BUS 670 Entire Course For more course tutorials visit www.bus670.com       BUS 670 Week 1 DQ 1 Constitutional and Legal Underpinnings of Business Law BUS 670 Week 1 DQ 2 Ethics and Law BUS 670 Week 1 Individual Assignment Legal Underpinnings of Business Law BUS 670 Week 2 DQ 1 Crimes That Harm Business Versus Crimes Committed by Business BUS 670 Week 2 DQ 2 Product Liability BUS 670 Week 2 Individual Assignment Negligent Tort BUS ...

  9. Wishbone Bus Architecture - A Survey and Comparison

    Directory of Open Access Journals (Sweden)

    Mohandeep Sharma

    2012-05-01

    Full Text Available The performance of an on-chip interconnection architecture used for communication between IP cores depends on the efficiency of its bus architecture. Any bus architecture having advantages of faster bus clock speed, extra data transfer cycle, improved bus width and throughput is highly desirable for a low cost, reduced time-to-market and efficient System-on-Chip (SoC. This paper presents a survey of WISHBONE bus architecture and its comparison with three other on-chip bus architectures viz. Advanced Microcontroller Bus Architecture (AMBA by ARM, CoreConnect by IBM and Avalon by Altera. The WISHBONE Bus Architecture by Silicore Corporation appears to be gaining an upper edge over the other three bus architecture types because of its special performance parameters like the use of flexible arbitration scheme and additional data transfer cycle (Read-Modify-Write cycle. Moreover, its IP Cores are available free for use requiring neither any registration nor any agreement or license.

  10. The state of the Canadian geothermal heat pump industry 2010 : industry survey and market analysis

    International Nuclear Information System (INIS)

    This report provided an overview of the state of the Canadian geothermal heat pump industry for 2010. In 2003, the Canadian GeoExchange Coalition (CGC) embarked on a market transformation initiative that continues to shape Canada's geothermal heat pump markets. The market for ground source heat pumps has grown by more than 60 percent annually in 2006, 2007, and 2008. The large increases in oil prices has created a price effect strong enough to trigger fuel switching for many consumers. Growth in the industry has also coincided with grant and financial assistance programs deployed by provincial governments, utilities, and the federal government. The ecoENERGY retrofitting program initiated in 2007 encouraged the use of geothermal heat pumps in the residential retrofit market. Tax rebate and load programs, as well as direct grants from provincial governments have increased demand in the new-built market. Canada's geothermal heat pump markets are growing much faster than United States geothermal markets. Closed horizontal loop systems accounted for 49.4 percent of residential installations. The CGC has trained over 2968 installers as well as many designers and inspectors for geothermal heat pumps. Colleges and public institutions are now creating training programs related to geothermal energy use. The total economic activity of the geoexchange industry in 2009 was estimated at in excess of $500 million. 29 tabs., 63 figs.

  11. BUS 644 ASH Course Tutorial / bus644dotcom

    OpenAIRE

    vasanthi moola

    2015-01-01

    BUS 644 Entire Course (Ash Course) For more course tutorials visit www.bus644.com     BUS 644 Week 1 DQ 1 Ethical Issues and Operations BUS 644 Week 1 DQ 2 Business Processes BUS 644 Week 1 Midas Case Study BUS 644 Week 2 DQ 1 Productivity BUS 644 Week 2 DQ 2 Product Design and Quality BUS 644 Week 2 Memorial Hospital Case Study BUS 644 Week 3 DQ 1 Suppliers BUS 644 Week 3 DQ 2 Forecasting Methods BUS 644 Week 3 Outsourcing BUS...

  12. Pharmaceutical industry marketing: understanding its impact on women's health.

    Science.gov (United States)

    Sufrin, Carolyn B; Ross, Joseph S

    2008-09-01

    The delivery of modern health care entails significant involvement from the pharmaceutical industry, including developing and manufacturing drugs. However, the industry also has tremendous influence on the practice of medicine through its considerable marketing efforts, both to patients through direct to consumer advertising, and to physicians through detailing, providing samples, continuing medical education, and other efforts. This article will review the role that pharmaceutical marketing plays in health care, and the substantial evidence surrounding its influence on patient and physician behaviors, with additional discussion of the medical device industry, all with particular attention to women's health. Understanding the effects of pharmaceutical marketing on women's health, through discussion of relevant examples-including oral contraceptive pills, drugs for premenstrual dysphoric disorder, Pap smear cytology techniques, and neonatal herpes prophylaxis-will help ensure that women receive unbiased, evidenced-based care. We will conclude with a discussion of guidelines that have been proposed by professional organizations, policy makers, and universities, to assist physicians in managing exposure to pharmaceutical marketing. PMID:18713478

  13. Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure

    OpenAIRE

    Gregory S. Carpenter

    1987-01-01

    This paper empirically analyzes the formulation of competitive marketing strategies consisting of product quality levels, promotional expenditures and prices. Using a simultaneous-equation model, we examine the use of prices and promotional spending as signals or indications of product quality, the impact of promotional spending on prices, and the impact of industry structure on the formulation of the complete marketing mix. The structural equations are developed using a theoretical model of ...

  14. Marketing Research; A Study of Marketing Communication Channels in the Food Industry

    OpenAIRE

    Elwan, Huda

    2015-01-01

    This research is a marketing research investigating the importance of social media marketing and sales promotions. The purpose of the research is to find out the opinion of the major brands in food industries, about the impact of social media on sales promotions. (By sales promotions we mean face-to-face connections between sales promoters and consumers - demonstrations, samplings, live experiences etc.) The goal is to find out whether brands plan to do sales promotions in the future, or a...

  15. Marketing aspects in tourism development : The marketing analysis of Vietnam tourism industry for long term development

    OpenAIRE

    Thai, Thuy Nga

    2011-01-01

    The objectives of this paper are to identify the shortcomings that have been hindering the development of Vietnam tourism and seeking for the solution for these shortcomings in the aspects of marketing. Vietnam is a country lying in the peninsula of South Asia and holds great potentials of nature, culture and human power for tourism growth. Despite much effort on marketing campaigns, Vietnam tourism is still lagging behind other giant tourism industries in Asia region. The thesis applied ...

  16. Waterpipe industry products and marketing strategies: analysis of an industry trade exhibition

    OpenAIRE

    Jawad, Mohammed; Nakkash, Rima T; Hawkins, Ben; Akl, Eli A.

    2015-01-01

    Introduction Understanding product development and marketing strategies of transnational tobacco companies (TTCs) has been of vital importance in developing effective tobacco control policy. However, comparatively little is known of the waterpipe tobacco industry, which TTCs have recently entered. This study aimed to gain an understanding of waterpipe tobacco products and marketing strategies by visiting a waterpipe trade exhibition. Methods In April 2014 the first author attended...

  17. Corporate Social Responsibility and Brand Equity in Industrial Marketing

    Directory of Open Access Journals (Sweden)

    Mohammadali Abdolvand

    2013-09-01

    Full Text Available Although both corporate social responsibility and brand equity have been extensively studied in marketing research, there are very little about the relationships between these two important concepts in industrial marketing. The purpose of this research is to empirically test the relationship between corporate social responsibility in five dimensions and brand equity.for this purpose a structured questionnaire was developed to collect data and totaling 101 questionnaires of Industrial corporate managers were analyzed. The conceptual model was tested using structural equation modeling. Our findings show social performance has a positive effect on brand equity. So managers can increase brand equity by using corporate social responsibility as a strategic tool for positioning differentiation.

  18. Market Structure, Financial Dependence and Industrial Growth: Evidence from the Banking Industry in Emerging Asian Economies.

    Science.gov (United States)

    Khan, Habib Hussain; Ahmad, Rubi Binit; Gee, Chan Sok

    2016-01-01

    In this study, we examine the role of market structure for growth in financially dependent industries from 10 emerging Asian economies over the period of 1995-2011. Our approach departs from existing studies in that we apply four alternative measures of market structure based on structural and non-structural approaches and compare their outcomes. Results indicate that higher bank concentration may slow down the growth of financially dependent industries. Bank competition on the other hand, allows financially dependent industries to grow faster. These findings are consistent across a number of sensitivity checks such as alternative measures of financial dependence, institutional factors (including property rights, quality of accounting standards and bank ownership), and endogeneity consideration. In sum, our study suggests that financially dependent industries grow more in more competitive/less concentrated banking systems. Therefore, regulatory authorities need to be careful while pursuing a consolidation policy for banking sector in emerging Asian economies. PMID:27490847

  19. Market Structure, Financial Dependence and Industrial Growth: Evidence from the Banking Industry in Emerging Asian Economies

    Science.gov (United States)

    Khan, Habib Hussain; Ahmad, Rubi Binit; Gee, Chan Sok

    2016-01-01

    In this study, we examine the role of market structure for growth in financially dependent industries from 10 emerging Asian economies over the period of 1995–2011. Our approach departs from existing studies in that we apply four alternative measures of market structure based on structural and non-structural approaches and compare their outcomes. Results indicate that higher bank concentration may slow down the growth of financially dependent industries. Bank competition on the other hand, allows financially dependent industries to grow faster. These findings are consistent across a number of sensitivity checks such as alternative measures of financial dependence, institutional factors (including property rights, quality of accounting standards and bank ownership), and endogeneity consideration. In sum, our study suggests that financially dependent industries grow more in more competitive/less concentrated banking systems. Therefore, regulatory authorities need to be careful while pursuing a consolidation policy for banking sector in emerging Asian economies. PMID:27490847

  20. Energy and environmental market in industrial enterprises in Thailand

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1999-04-01

    This paper discusses markets related with energy conservation and environment preservation in industrial enterprises in Thailand. The present Thailand is not in a situation that investments are made into environmental businesses or energy saving businesses. However, the attitude of the government toward environment is that emphasis is placed on solving the environmental pollution problems. Laws and regulations are defined for assistance in environment preservation to corporations making efforts to increase export, resource protection and energy conservation. These measures lead to expectation on bright future in developing technologies and markets related to environment preservation and energy conservation. Control of wastes by using clean technologies and enhancement in productivity are very important issues for the export of Thailand partly because European countries and America set these requirements as a condition for transaction. The markets related to energy conservation and environment preservation are anticipated of participation from such businesses as consultants, device manufacturers, and inspection and analysis of environmental effects. (NEDO)

  1. Demand Spillovers and Market Outcomes in the Mutual Fund Industry

    OpenAIRE

    Gavazza, Alessandro

    2011-01-01

    When consumers concentrate their purchases at a single firm, a firm that offers more products than its rivals can gain market share for all its other products, as well. These spillovers induce firms to compete by offering a greater variety of products rather than lower prices, and a natural form of industry concentration with few large firms offering many products can arise if spillovers are strong enough. This paper presents a simple model that illustrates this mechanism explicitly. Th...

  2. Production Technologies And Exchange Relations In International Industrial Markets

    OpenAIRE

    Hallén, L; Johanson, J.; Seyed Mohamed, N

    1986-01-01

    Based on interviews with marketers in British, German, and Swedish industrial firms, 237 relationships to customers are investigated with regard to the latent factors adaptation and contact intensity. A Lisrel model is developed, which shows that these factors are present in the total material as well as in two of the three specified technological categories, i.e. in relationships to customers with unit and mass production but not in relationships to customers with process production. Further...

  3. Social media as a marketing tool in the events industry

    OpenAIRE

    Herzinova, Barbora

    2014-01-01

    Author of this thesis focuses on the changes associated with the evolvement of technological innovations and the increasing influence of social media on society, especially within the event organization and promotion. The theoretical part introduces marketing in the events industry, its history, functioning and potential development, and explains related terms. Practical part of the thesis uses qualitative research methods. To introduce the topic of social events organization, an expe...

  4. The optimal industry structure in a vertically related market

    OpenAIRE

    Fiocco, Raffaele

    2010-01-01

    We consider a vertically related market characterized by down- stream imperfect competition and by the monopolistic provision of an essential facility-based input, whose price is set by a social-welfare maximizing regulator. Our model shows that the regulatory knowl- edge about the cost for providing the monopolistic input crucially af- fects the design of the optimal industry structure. In particular, we compare ownership separation, which prevents a single company from having the control of...

  5. Strategic marketing types: Evidence from the European meat processing industry

    OpenAIRE

    Strandskov, Jesper; Hundahl, Lone; Laursen, Christina

    1999-01-01

    Executive summary 1. The discovery of a small number of generic strategies or competitive positions that would work equally well across product-markets, businesses and industries, would be an extremely important finding for business practicians. In particular the question of whether or why performance might differ between firms pursuing any strategy type has a strong academic and practical business interest. There is still a need to explore the basic question of whether generic types of mark ...

  6. Strategic marketing types: Evidence from the European meat processing industry

    OpenAIRE

    Strandskov, Jesper; Hundahl, Lone; Laursen, Christina

    1999-01-01

    Executive summary 1. The discovery of a small number of generic strategies or competitive positions that would work equally well across product-markets, businesses and industries, would be an extremely important finding for business practicians. In particular the question of whether or why performance might differ between firms pursuing any strategy type has a strong academic and practical business interest. There is still a need to explore the basic question of whether generic types of marke...

  7. THE IMPACT OF KASONGAN CREATIVE INDUSTRIES MARKETING FOR LOCAL COMMUNITY

    OpenAIRE

    Prihatno; Ali Hasan

    2016-01-01

    Kasongan Creative Industries Marketing (KCIM) has a potential attraction for domestic and international tourists. This writing is based on an exploration study using a questioning method to obtain information from respondents relating to the multiple effects of its existence. The respondents’ replies that KCIM has a positive impact on job, business opportunities and the improvement of the local income (economic income). The social aspect (social impact) is the ability to change the consu...

  8. Social Media Marketing Strategies for Customer Retention in Fitness Industry

    OpenAIRE

    Ilina, Aleksandra

    2015-01-01

    The purpose of the study was to investigate the most effective ways of social media marketing that can be applied for customers’ loyalty management in fitness industry, as well as particular features, benefits, and methods of these strategies. The main idea is to create appropriate guidelines for the case companies to build social bonds with customer that will positively impact on maintaining communication and retention. The data for this study were collected from several sources, such as ...

  9. Mobile Marketing in the Pharmaceutical Industry: Benefits, Costs and Risks

    OpenAIRE

    Nofal, Hani

    2011-01-01

    The project will to look into the increasing trend for the mobile marketing worldwide and in particular the pharmaceutical industry. Afterwards will identify the list of the major benefits that can drive revenue for the pharmaceutical companies. Then, a costing analysis will be initiated to evaluate the budget of implementing such initiatives by exploring the type of cost of implementing such tools and giving specific case analysis for implementing Smartphone apps for Pfizer within for the co...

  10. Research of factors of marketing pricing at domestic industrial enterprises

    OpenAIRE

    V.V. Bozhkova; I.M. Ryabchenko

    2013-01-01

    The aim of the article. The purpose of the article is research and systematization of factors of marketing pricing, which affect on realization of products of industrial enterprises.Works of domestic and foreign scientists on this issue were analysed. Traditionally pricing factors are classified into two groups: internal (controlled) and external (uncontrolled). Such division of factors is the first stage of pricing system analysis. On the second stage of analysis each of these groups is divi...

  11. Characteristics of marketing of industrial innovations in the region

    Directory of Open Access Journals (Sweden)

    Zabarna Eleonora Mykolayivna

    2014-12-01

    Full Text Available The aim of the article. The article explores the concept of the essence and specificity of formation of the marketing system of scientific and technical products in the region. The author analyses the current state of market of innovations in the regions. The article defines factors affecting the area of activity of the research organization in the region. It offers methodical approaches to the estimation of the factors considered in the economic analysis of new products. The results of the analysis. The analysis shows that together with consumers it is advisable to carry out the following activities: - medium and long term forecasting of emerging trends and technological progress; - definition of main technical characteristics of future products and their components (setting minimum and maximum costs associated with the development and release of products, terms of manufacturing and supplying of components indicating their technical and operational characteristics; - analysis of possible changes of the costs, effectiveness and terms of creating innovations, alternative courses of action and possible risk; - preparation of the detailed lists of requirements in materials and semi-finished products from aside; - creation of joint teams of specialists. Thus, the author has proved that in the process of innovation changes enterprise from a fairly closed transformed into an open system which is ready to accept external changes and rapid contact with other similar systems and subsystems that must be provided in the state industrial policy. Conclusions and directions of further researches. Оn the whole, the implementation of investigation of target marketing for industrial innovations requires researches and practical operations which effect market formation. The logic of development of modern enterprise leads to transferring the center of gravity from new model of management with is actively used among main marketing elements. Further researches

  12. Relationship Marketing Tactics and Customer Loyalty-A Case of the Mobile Telecommunication Industry in Ghana

    OpenAIRE

    Godfred Yaw Koi-Akrofi; Joyce Koi-Akrofi; Jonathan N.O. Welbeck

    2013-01-01

    The study was aimed at assessing the impact of relationship marketing tactics on customer loyalty in the Ghanaian mobile industry where deregulation has led to intense competition and scramble for market share. Marketers in the industry are employing variety of relationship marketing tactics to attract and retain customers. This research study adopted four relationship marketing tactics (service quality, price perception, brand image and value offered) typical of a service industry and examin...

  13. LABOUR MARKET AMID THE CHANGES IN LIGHT INDUSTRY

    Directory of Open Access Journals (Sweden)

    Jemboiu George-Nicolae

    2013-06-01

    Full Text Available The Romanian economy has undergone a number of changes after 1989, their effects being present all over the areas and causing chain reactions. An eloquent example is light industry, whose internal supply market has known a significant decrease due to the reducing activity in agriculture, animal husbandry, etc., while internal outlets had to face imports, usually of a low quality. In this respect, light industry has turned to international trade, given the cheap labour force, over time has been developed the lohn production system. The gross labour was among the most required in this area, the design and sales activities were often external customer's responsibility. The old factories were not able to adapt to the new conditions, so many of them reduced the activity. In the end it led to a major layoff of labour force both in light industry, as well as in associated areas. Only a part of it has managed to reintegrate in the new enterprises which were more adapted to current market conditions. Solving the problem of excess labour force, given its presence especially in rural areas and in mono-industrial towns, representative areas and the developing Region South-West Oltenia, also involves the relaunching of light industry. There is need to support the internal sources of supply of raw materials, as well as a new view related to the selling of products, based on creative activities and exploration of markets. These marks can lead to occupational integration of the excess labour force and to ensure the social balance in the areas affected by the restructuring of national economy.

  14. Product entry in a fast growing industry: the LAN switch market

    OpenAIRE

    Roberto Fontana; Lionel Nesta

    2004-01-01

    We provide empirical evidence on market positioning by firms, in terms of market niche, distance from technological frontier and dispersion. We focus on the switch industry, a sub-market of the Local Area Network industry, in the nineties. Market positioning is a function of the type of firms (incumbents versus entrants), market size and contestability and firm competencies. We find that incumbents specialise in high-end segments and disperse their product in a larger spectrum of the market. ...

  15. Marketing norm perception among medical representatives in Indian pharmaceutical industry.

    Science.gov (United States)

    Nagashekhara, Molugulu; Agil, Syed Omar Syed; Ramasamy, Ravindran

    2012-03-01

    Study of marketing norm perception among medical representatives is an under-portrayed component that deserves further perusal in the pharmaceutical industry. The purpose of this study is to find out the perception of marketing norms among medical representatives. The research design is quantitative and cross sectional study with medical representatives as unit of analysis. Data is collected from medical representatives (n=300) using a simple random and cluster sampling using a structured questionnaire. Results indicate that there is no difference in the perception of marketing norms among male and female medical representatives. But there is a difference in opinion among domestic and multinational company's medical representatives. Educational back ground of medical representatives also shows the difference in opinion among medical representatives. Degree holders and multinational company medical representatives have high perception of marketing norms compare to their counterparts. The researchers strongly believe that mandatory training on marketing norms is beneficial in decision making process during the dilemmas in the sales field. PMID:24826035

  16. MARKETING CHANNELS AND DISTRIBUTION DECISIONS IN THE SPORT BUSINESS INDUSTRY

    Directory of Open Access Journals (Sweden)

    Alexandru Lucian MIHAI

    2014-11-01

    Full Text Available The sport business must determine how to get its products from the manufacturer or producer to the consumer. Additionally, in this industry, there are products produced at a point where the consumer must be present at its production to consume the product. These products are sports events, such as a professional basketball game, a football match, or a super cross race. In these types of products, the event - the product - is staged at a facility where fans will gather to watch. The sport business will have made decisions regarding the facility in relation to location and other factors that will make the facility attractive to the consumer as a place in which to consume these types of products. This paper presents a brief overview about distribution in the sport business industry, the role of distribution in marketing strategy, the selection of a distribution network, and the types of distribution intermediaries available for moving and / or offering sport business industry products.

  17. Efficient industry configurations in downstream gas markets. An empirical assessment

    Energy Technology Data Exchange (ETDEWEB)

    Casarin, Ariel A. [IAE Escuela de Direccion y Negocios, Universidad Austral, Buenos Aires (Argentina)

    2007-03-15

    This paper examines the production technology of the downstream gas industry in order to provide some useful insights into its efficient structure by looking at the optimal size of firms and the productive efficiency reasons for and against their vertical integration. The analysis is based on a restricted cost function model estimated using firm level data for Argentina and Great Britain. The findings provide evidence for the presence of vertical diseconomies between stages. Results indicate that a single transmitter is able to produce the industry's output at lower costs for large market sizes and that several regional firms are able to operate without sacrificing scale economies if gas distribution is integrated with supply. The findings also indicate that a gas retailer experiences constant returns to scale when it supplies a large customer base. Liberalisation could thus result in oligopolistic industry configurations. (Author)

  18. BUS 250 Course tutorial/ indigohelp

    OpenAIRE

    SVD

    2015-01-01

    For more classes visit www.indigohelp.com   BUS 250 Week 1 DQ 1 Business & Society BUS 250 Week 1 DQ 2 Business & Accountability BUS 250 Week 1 Case Study A Brawl in Mickey's Backyard 1 BUS 250 Week 2 Assignment Case Study Alcoa's Core Values in Practice BUS 250 Week 2 DQ 1 Ethical Leadership BUS 250 Week 2 DQ 2 Globalization BUS 250 Week 3 Assignment Case Study Government Regulation of Tobacco Products BUS 250 Week 3 DQ 2 Economics...

  19. Market forces in municipal and industrial waste-to-energy

    International Nuclear Information System (INIS)

    The market for municipal and industrial waste-to-energy can be characterized simply as currently soft with continued excellent long-term prospects. But as in all markets large and small, niche opportunities exist now which can be profitable with proper definition and strategy. Economics of several projects have proven marginal, cost overruns are common, and revenue projections are sometimes overstates. Also contributing to poorer economics of late are lower prices for the electric power produced from these plants. New environmental restrictions are adding 10-15% to the capital costs of a given project. On the industrial front, the strength of waste-fuel firing continues to be evident for independent power production. Important fuel-niche markets have sprung up over the last decade including petroleum coke, coal-mining wastes, hospital or redbag wastes, biomass, used tires, and so on. Another fuel niche is hazardous waste incineration. In the municipal arena, realism has not yet hit the recycling and source reduction enthusiasts. Only 25-35% recycling is considered practical by experts. There are also limits to how often material can be recycled. Finally, in spite of the best efforts of the population to control the amount of refuse generated and to recycle that which is, population and economic growth may overtake any new sense of environmental responsibility. And, yes, the additional refuse still has to go somewhere exclamation point The best somewhere option continues to be a waste-to-energy plant. Current market opportunities and two other market forces (international activities and the role of US utilities) are discussed

  20. HERMES travels by CAN bus

    Science.gov (United States)

    Waller, Lewis G.; Shortridge, Keith; Farrell, Tony J.; Vuong, Minh; Muller, Rolf; Sheinis, Andrew I.

    2014-07-01

    The new HERMES spectrograph represents the first foray by AAO into the use of commercial off-the-shelf industrial field bus technology for instrument control, and we regard the final system, with its relatively simple wiring requirements, as a great success. However, both software and hardware teams had to work together to solve a number of problems integrating the chosen CANopen/CAN bus system into our normal observing systems. A Linux system running in an industrial PC chassis ran the HERMES control software, using a PCI CAN bus interface connected to a number of distributed CANopen/CAN bus I/O devices and servo amplifiers. In the main, the servo amplifiers performed impressively, although some experimentation with homing algorithms was required, and we hit a significant hurdle when we discovered that we needed to disable some of the encoders used during observations; we learned a lot about how servo amplifiers respond when their encoders are turned off, and about how encoders react to losing power. The software was based around a commercial CANopen library from Copley Controls. Early worries about how this heavily multithreaded library would work with our standard data acquisition system led to the development of a very low-level CANopen software simulator to verify the design. This also enabled the software group to develop and test almost all the control software well in advance of the construction of the hardware. In the end, the instrument went from initial installation at the telescope to successful commissioning remarkably smoothly.

  1. Market power in the United States red meatpacking industry.

    Science.gov (United States)

    Koontz, Stephen R

    2003-07-01

    The basic question asked in the beginning of this article was whether the evidence from research is persuasive enough to conclude that competition in the meatpacking industry is deficient. The literature review led to the conclusion that the answer is no. Research varies widely in terms of data and methodologic approaches. The research, however, clearly finds evidence of market power. Many SCP studies indicated the existence and exercise of market power, but the failure of the paradigm makes definitive conclusions dangerous. The NEIO studies showed a persistent gap between the price of livestock and marginal costs but the studies did not incorporate sufficient detail to prove specific behavior. Azzam and Anderson [4] conducted an extensive review of competition in meatpacking. In their summary, they offered criticisms of the SCP approach and the conduct parameter approach. These investigators concluded that the body of empiric evidence was insufficient to persuasively argue that the meatpacking industry was not competitive. Sexton [69] discussed more recent critiques of the conduct parameter appraoch. Despite its weaknesses, he concluded that market power estimates in meatpacking are modest but that structural changes on balance are beneficial, from an efficiency viewpoint. Examining the evidence either by data aggregation, methodology, or time period results in little difference in the qualitative interpretation. The research community has done what Nicholls [2] said was needed. The need remains relevant. The research leaves us with a clear picture and nagging questions. Azzam and Anderson [4] recommended that further research focus on the process of competition or the rivalrous interaction between competitors, and on competitors' strategies for responding to technologic and market forces, as the business history of the industry suggests. Specifically, they recommended two approaches. First, to develop empiric pricing models for short-term monitoring. Such models

  2. Studying the Effects of Managers Attitudes on Marketing Strategies and their Relationship to the Marketing Performance Metrics in Industrial Companies

    OpenAIRE

    Reza Shafei

    2013-01-01

    The research goals are survey of the industrial manager’s attitudes and procedures, therelationship between marketing strategies and markets metrics models. The method wasdescriptive and the questionnaires were distributed among 85 Tehran food companies’mangers as well as sales and marketing directors. The findings showed that the managerswho use the customer-centric marketing metrics, they applied the metrics that focus toconsumers and promotion programs. Also the managers with the market-ce...

  3. Market Structure and Competition in Emerging Market: Evidence from Malaysian Islamic Banking Industry

    OpenAIRE

    Abdul Majid, Muhamed Zulkhibri; Sufian, Fadzlan

    2007-01-01

    This paper investigates the market structure of Islamic banking industry in Malaysia during 2001-2005 and evaluates the degree of competition using the H-statistic by Panzar and Rosse (1987). The estimated H-statistics for the whole sample periods are positive ranging from 0.38 to 0.62 and the Wald test for the market structure of monopoly or perfect competition is rejected implying that the Islamic banks in Malaysia earned their revenue in the condition of monopolistic competition.

  4. The role of market orientation on market chaos: A case study fast food industry

    Directory of Open Access Journals (Sweden)

    Mona Hosseinzadeh

    2014-03-01

    Full Text Available This paper investigates the effect of market orientation on small businesses active in fast food industry. Using a simple random method, the study selects a sample 278 fast food units out of approximately 1000 existing restaurants in city of Tehran, Iran. The proposed study designs a questionnaire in Likert scale and distributes it among regular fast food consumers. Using structural equation modeling, the study has detected that there were positive and meaningful relationships between continuous changes on consumer preferences on products and services on one side and market orientation on the other side.

  5. Estimating the Degree of Buyers' Market Power: Evidence from the Ukrainian Meat Processing Industry

    OpenAIRE

    Perekhozhuk, Oleksandr; Matyukha, Andriy; Glauben, Thomas

    2011-01-01

    This study develops a structural market model for the econometric analysis of buyers’ market power in the Ukrainian meat processing industry, because there is some evidence that suggests that meat processors may excise market power in the agricultural market of slaughtered livestock. The estimation results did not produce any evidence suggesting the existence of buyers’ market power. Contrary to many other NEIO-studies, we extended the market structure market model by the three subsequent mod...

  6. Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

    Directory of Open Access Journals (Sweden)

    S. Punitha

    2013-11-01

    Full Text Available This study which is based on a widespread review of literature discusses about adoption of green marketing by hotels as a mechanism to perform corporate social responsibility (CSR. This paper examines in detail the literature and theories surrounding CSR, Malaysian government’s role in protecting the environment, the challenges of green marketing and the state of CSR within the hotel industry. The discussion reveals that hotels are found to be under constant pressure to balance the diverse forms of corporate social responsibility. By knowing the significance of sustainability, the Malaysian government has been encouraging the hotels and other sectors to embrace green technology and practices by providing incentives and tax breaks. Whilst hoteliers are striving to achieve financial performance by practicing green marketing, gaining the trust and meeting the expectations of the public have become more challenging. Further review discloses that strategy such as greenwashing needs to be avoided by hoteliers to gain the confidence among green consumers towards the green claims. The paper further concludes that green marketing is being used as a tool by hotels to perform their CSR while it provides competitive advantage for hotels in ensuring a balance between development and environmental sustainability.

  7. Oil demand and market opportunities - an industry perspective

    International Nuclear Information System (INIS)

    Market outlook for Canadian crude oil and how it affects the refining industry was discussed. The demand for refined products is expected to grow at an average 1.2% annually, against an overall energy demand growth of 1.4% annually. Therefore, petroleum will take a decreasing share of the total energy market. Oil demand growth is concentrated in the transportation sector. Although there is much interest in alternative fuels, nothing yet matches gasoline or diesel's combined high energy density and relative ease of handling. There is a growing requirement for imports of both crude and refined products, driven by declining production in the lower-48 United States, which creates new opportunities for Canadian producers. A chart forecasting North American oil supply and demand to the year 2010 was included. 4 figs

  8. A Successful Seminar on China Auto industry and International Market

    Institute of Scientific and Technical Information of China (English)

    2004-01-01

    Since January 2004, the sales of autos are slowing down. it is mature for the fast developing Chinese auto industry to go out to the international market. Meanwhile, the "early harvest" scheme is implemented in China and ASEAN Free Trade Area and the exchange visits of high-ranking officials are more frequently. After the ASEAN Business Meeting held in Malaysia this April, China-ASEAN Summit on Investment and Trade is to be held in Laos in November.In order to promote Chinese autos to go out cooperating...

  9. Elements of Market Power in the Natural Gas Pipeline Industry

    OpenAIRE

    Broadman, Harry G.

    1986-01-01

    As a result of the distortions that have beset natural gas markets in the wake of partial wellhead deregulation under the Natural Gas Policy Act of 1978 (NGPA)-the most visible problem being the existence of increased prices amid a glut of deliverable supplies-concern has mounted about whether the natural gas pipeline industry will perform in a socially efficient manner in the long run when field prices are completely decontrolled. In addition to transporting natural gas from the field to the...

  10. Strategic marketing types: Evidence from the European meat processing industry

    DEFF Research Database (Denmark)

    Strandskov, Jesper; Hundahl, Lone; Laursen, Christina

    variables across a diverse set of environments (countries). 2. The overall aim of this paper is further to provide a profound understanding of the nature of strategy types based on data from the European meat industry. In particular, the study (1) identifies and clusters meat processors using similar...... specialisation, vertical integration, international orientation, relationship with the retail sector etc. 4. Based on related literature, two main hypotheses1 are formulated regarding the relationship between strategic marketing types on the one hand and performance and corporate attitudes on the other hand...

  11. BUS 210 Course tutorial/ indigohelp

    OpenAIRE

    WVFD

    2015-01-01

    For more classes visit www.indigohelp.com   BUS 210 Week 1 DQ1 and DQ2 BUS 210 Week 1 Checkpoint Business Models and Systems (2 Sets) BUS 210 Week 1 Knowledge Check BUS 210 Week 2 CheckPoint Business Organization  (2 Sets) BUS 210 Week 2 Knowledge Check BUS 210 Week 2 Assignment Evolution of Business Presentation (2 Sets) BUS 210 Week 3 DQ 1 and DQ 2 BUS 210 Week 3 CheckPoint Code of Ethics (2 Sets) BUS 210 Week 3 Knowledge Check BUS 2...

  12. Ways of efficiency increase in marketing research management at agricultural machinery industry enterprises

    OpenAIRE

    Andrushkiv, Bohdan Mykolayovych; Nyanko, Vitaliy Mykolayovych; Chaikivskyi, Ivan Adamovych

    2012-01-01

    The offered determinations concerning the main point of marketing research are considered and generalized. The basic ways of increasing the efficiency of marketing research management on the enterprises of agricultural machinery industry are determined and developed. The model of marketing management concerning the relationship with consumers on the market of agricultural machinery industry is worked out. The marketing program of management of relationship with consumers based on the marketin...

  13. World nuclear power generation market and prospects of industry reorganization

    International Nuclear Information System (INIS)

    In late years there are many trends placing nuclear energy with important energy in various countries in the world due to a remarkable rise to an energy price, importance of energy security and a surge of recognition to a global environment problem. Overseas nuclear industry's acquisition by a Japanese nuclear power plant maker and its capital or business tie-up with an overseas company, were announced in succession in 2006. A nuclear power plant maker has played an extremely important role supporting wide technology in all stages of a design, construction, operation and maintenance in a nuclear power generation business. After having surveyed the recent trend of world nuclear power generation situation, a background and the summary of these acquisition/tie-ups made were investigated and analyzed to consider the influence that movement of such an industry gives a world nuclear power generation market. (T. Tanaka)

  14. PV solar electricity industry: Market growth and perspective

    International Nuclear Information System (INIS)

    The photovoltaic (PV) solar electricity market has shown an impressive 33% growth per year since 1997 until today with market support programs as the main driving force. The rationales for this development and the future projections towards a 100 billion | industry in the 2020s, by then only driven by serving cost-competitively customer needs are described. The PV market, likely to have reached about 600MW in the year 2003, is discussed according to its four major segments: consumer applications, remote industrial electrification, developing countries, and grid-connected systems. While in the past, consumer products and remote industrial applications used to be the main cause for turnover in PV, in recent years the driving forces are more pronounced in the grid-connected systems and by installations in developing countries. Examples illustrating the clear advantage of systems using PV over conventional systems based, e.g., on diesel generators in the rural and remote electrification sector are discussed. For the promotion of rural electrification combined with the creation of local business and employment, suitable measures are proposed in the context of the PV product value chain. The competitiveness of grid-connected systems is addressed, where electricity generating costs for PV are projected to start to compete with conventional utility peak power quite early between 2010 and 2020 if time-dependent electricity tariffs different for bulk and peak power are assumed. The most effective current-pulling force for grid-connected systems is found to be the German Renewable Energy (EEG) Feed-in Law where the customers are focusing on yield, performance, and long-life availability. The future growth in the above-defined four market segments are discussed and the importance of industry political actions in order to stimulate the markets either in grid-connected systems by feed-in tariff programs as well as for off-grid rural developing country applications by long

  15. Market integration and market structure in the European soft drinks industry: always Coca-Cola?

    OpenAIRE

    Matraves, Catherine

    1999-01-01

    This paper focuses on the question of European integration, considering whether the geographic level at which competition takes place differs across the two major segments of the soft drinks industry: carbonated soft drinks and mineral water. Our evidence shows firms are competing at the European level in both segments. Interestingly, the European market is being integrated through corporate strategy, defined as increased multinationality, rather than increased trade flows. To interpret these...

  16. The role of market orientation on market chaos: A case study fast food industry

    OpenAIRE

    Mona Hosseinzadeh; Masoumeh Sadat Abtahi; Kamran Nourbakhsh

    2014-01-01

    This paper investigates the effect of market orientation on small businesses active in fast food industry. Using a simple random method, the study selects a sample 278 fast food units out of approximately 1000 existing restaurants in city of Tehran, Iran. The proposed study designs a questionnaire in Likert scale and distributes it among regular fast food consumers. Using structural equation modeling, the study has detected that there were positive and meaningful relationships between continu...

  17. Natural Gas Markets in the U.K. : Competition, Industry Structure, and Market Power of the Incumbent

    OpenAIRE

    Juris, Andrej

    1998-01-01

    The deregulation of the U.K. natural gas industry has facilitated new entry and competition in almost all segments of the industry except pipeline transportation. The new regulatory framework, developed largely by the Office of Gas Regulation (Ofgas), has allowed market forces to stimulate a variety of specialized services and market transactions to meet customer needs. But the entire process ...

  18. Marketing support for customer appeal of industrial goods

    Directory of Open Access Journals (Sweden)

    D.V. Raiko

    2016-03-01

    Full Text Available The aim of the article. The aim of the article is to establish marketing support for ensuring customer appeal of industrial goods. We consider the essence and improve the notion of customer appeal of goods. Customer appeal is understood as the perception by the potential customer of the totality of parameters that satisfy his or her most important needs and marketing factors. The parameters of goods are implemented as basic constructive, technological, environmental, ergonomic characteristics of goods that contribute to comprehensive quality assessment and marketing factors manifest as price, methods of distribution and stimulation. In the proposed definition, in contrast to previous ones, more comprehensive treatment is given to the totality of all possible parameters of goods that satisfy customers’ needs, which must be used in the production and promotion in accordance with the general economic tendency for consumerization. The results of the analysis. We propose a rationale for the sequence of steps in marketing support for the assessment of customer appeal of goods. The proposed steps are: at the first stage we define the goal and purpose, aе the second stage – the task, the third stage consists of several sub-stages and the fourth stage is practical use. The goal of these activities is analysis and assessment of customer appeal. The tasks are investigation of target markets for goods, factors that characterize their appeal, selection of assessment criteria. The assessment per se includes the analysis of target markets, definition of significant factors that characterize customer appeal, selection of their criteria and making decision to buy. We identified approaches to making of the decision to buy: approaches based on the identification of factors that influence the decision-making and approaches that are differentiated by the manner the decisions are formed. Consumer goods are mostly influenced by the manner of decision

  19. Industrial Land Values — A Guide to Future Markets?

    OpenAIRE

    Bob Thompson; Sotiris Tsolacos

    2001-01-01

    The study provides empirical evidence of industrial land prices as a factor explaining variations in industrial rents in local markets. Evidence is obtained from the estimation of a regression model of rents in six markets in the United Kingdom using King Sturge data. The conclusion is that industrial land values have a distinct, although not uniform, effect on industrial rents from that of economic variables and past rents. This effect was documented in four of the six markets examined. Ther...

  20. An exploratory study of services marketing in global markets: major areas of inquiry for the health care services industry.

    Science.gov (United States)

    Young, S; Erdem, S A

    1996-01-01

    It has been stated that one of the major challenges for the international marketer is the design of an efficient strategy for marketing services to international markets. This paper reviews some of the issues associated with services marketing in global markets along with the basic variables of service industries. An exploratory assessment of the health care services industry results in a list composed of several inquiry areas which should be examined by multinational companies. It is hoped that the review of the issues raised in this paper provides a basis for decision making and further research. PMID:10163027

  1. Imperatives of Effective Management of Customers’ Relationship Marketing for Efficient Operations in Industrial Marketing Organizations in Delta State, Nigeria

    OpenAIRE

    Omogbiya, S. O.

    2013-01-01

    This study investigates the imperatives of effective management of customers’ relationship marketing for efficient operations in industrial marketing organizations. Structured questionnaire was employed in the course of gathering relevant data for the study and administered on ninety senior employees of six industrial marketing organizations in Delta State. Data analysis was made using simple percentage and table. The results show that there is positive relationship between effective manageme...

  2. THE IMPACT OF KASONGAN CREATIVE INDUSTRIES MARKETING FOR LOCAL COMMUNITY

    Directory of Open Access Journals (Sweden)

    Prihatno

    2016-01-01

    Full Text Available Kasongan Creative Industries Marketing (KCIM has a potential attraction for domestic and international tourists. This writing is based on an exploration study using a questioning method to obtain information from respondents relating to the multiple effects of its existence. The respondents’ replies that KCIM has a positive impact on job, business opportunities and the improvement of the local income (economic income. The social aspect (social impact is the ability to change the consumptive pattern and social behaviour of the traditional culture of Yogyakarta into individualistic and consumptive foreign culture. KCIM supports tourism to find what they need. The business opportunity based on the tourist’ satisfaction that makes KCIM indicator to measure quality aspects, like number of visitors, length of stay and the tourusts’ expenditure. The results of the research shows that local community’s expectation towards their quality of life improvement as the impact of KCIM is very high. They consider that KCIM can improve their local economic growth and it will not give negative impacts toward the quality of social aspects. Therefore, the building of KCIM based on tourism is one of the effort to improve the role of local community to build their life, and enlarging the the local the local industry and support the social and economic preservation. The approach used in development which based on attraction is market driven.

  3. An Empirical Study on Marketing Effectiveness Evaluation of Green Food Industry

    Directory of Open Access Journals (Sweden)

    Yazhou Xiong

    2015-06-01

    Full Text Available This study aims to evaluate the marketing effectiveness of green food industry in Hubei Province via fuzzy comprehensive evaluation. Based on the cost basis of analysis of present situation, an evaluation system of marketing effectiveness evaluation on green food industry is established from three aspects, including the industry factor, policy factor and marketing performance factor. And fuzzy comprehensive evaluation method is used to make the quantitative research, analyze the major obstacle to promotion of green marketing. Finally some countermeasures are proposed to promote the marketing effectiveness of green food industry in Hubei Province.

  4. Market study on the oil and petroleum industry in Mexico

    International Nuclear Information System (INIS)

    The historical background of the Mexican petroleum industry is outlined and an overview is presented of the state of the Mexican economic environment. The Mexican market for oil and gas field equipment is estimated, with a focus on the oil monopoly PEMEX. The total imports of oil and gas field equipment are estimated to increase to US$280.4 million in 1992, and the most important foreign suppliers are led by the USA, which has a 72% share. Canadian exports of oil and gas field equipment have remained fairly stable during the last few years at $2.4-2.7 million. In general, prospects for Canadian suppliers to the Mexican market are best in the area of technologically sophisticated equipment. An end-user profile of PEMEX is presented, noting that it is the largest enterprise in Latin America and had $14.2 billion in sales in 1989. Equipment imported by PEMEX includes seamless steel pipe, drilling tools, gate and control valves, electric motors, processing and control equipment, steam and gas turbines, and telecommunications equipment. PEMEX activities in 1989 are reviewed, including those in the petrochemical sector, and projected activities are described. Major efforts planned by PEMEX include expansion of petrochemical production. Access to the Mexican market is discussed in terms of PEMEX purchasing policy, payment system, import requirements, the need for using a supplier agent, and use of the metric system and other standards. 6 figs., 2 tabs

  5. The role of trade fairs in industrial marketing: a research on defence industry trade fairs

    OpenAIRE

    Cop, Ruziye; Kara, Rifat Tekin

    2014-01-01

       The  purpose  of  this  paper  is  to  explore  the  attitudes  towards  trade  fairs  that  are  the  most  important  marketing  tool  influencing  buying  decisions  in  industrial  markets  and  to  search  whether  or  not  these  attitudes  are  different  from  those  in  sub  sectors.    Since  trade  fairs  are   primary,   effective   and   common   marketing   activities   in   defence   industries,   this  industry   has   been   selected   as   a   research   area.   In   this...

  6. A role of marketing researches is in efficiency of work of enterprises of light industry

    Directory of Open Access Journals (Sweden)

    O.S. Petritskay

    2010-06-01

    Full Text Available The article explores the question of marketing activity of the enterprises of the light industry. A role and value of marketing is considered as inalienable element of development of branch. Creating innovative models of development for the enterprises of light industry is impossible without a radical restructuring of the organizational structure based on the concept of marketing

  7. Market Division and Industrial Structure: Strategies for the Competitive Edge of the German Steel Industry in the Ninetheenth Century

    OpenAIRE

    Young Goo Park

    1999-01-01

    Prohibitive tariff walls, initiativeness in introducing the Thomas process, or export-market first strategy was obviously important for the competitive edge of the German steel industry in nineteenth-century international markets, as have been usually pointed out until now. But the decisive factor for the competitive edge of the German steel industry was, rather, the German strategy of demand expansion through market division in two aspects, in other words the formation of the Germany-type he...

  8. Study the Effect of Managers Attitudes on Marketing Strategies and their Related to the Marketing Performance Metrics in Industrial Companies

    OpenAIRE

    reza shafei

    2013-01-01

    The research goals are survey of the industrial manager’s attitudes and procedures, the relationship between marketing strategies and markets metrics models. The method was descriptive and the questionnaires were distributed among 85 Tehran food companies’ mangers as well as sales and marketing directors. The findings showed that the managers who use the customer-centric marketing metrics, they applied the metrics that focus to consumers and promotion programs. Also the managers with the mark...

  9. Developing a Strategic Marketing Plan in Tourism Industry : Case: The Tourism Market of Henan Province in China

    OpenAIRE

    Ping, Huijun

    2010-01-01

    ABSTRACT PING, HHUIJUN 2010. Developing a Strategic Marketing Plan in Tourism Industry. Case: The Tourism Market of Henan Province in China. Bachelor’s Thesis. Kemi-Tornio University of Applied Sciences. Business and Culture. Pages 66. Appendices 1-3. The objective of Thesis is to develop a strategic marketing plan for the tourism market of the Henan Province in China. The new strategic marketing plan for the Henan’s tourism market is developed in order to attract more tourists to tra...

  10. Studying the Effects of Managers Attitudes on Marketing Strategies and their Relationship to the Marketing Performance Metrics in Industrial Companies

    Directory of Open Access Journals (Sweden)

    Reza Shafei

    2013-01-01

    Full Text Available The research goals are survey of the industrial manager’s attitudes and procedures, therelationship between marketing strategies and markets metrics models. The method wasdescriptive and the questionnaires were distributed among 85 Tehran food companies’mangers as well as sales and marketing directors. The findings showed that the managerswho use the customer-centric marketing metrics, they applied the metrics that focus toconsumers and promotion programs. Also the managers with the market-centric strategieshave focused on financial metrics and the competitive-centric strategic managers usedinnovation related factors. The other results showed that there are significant relationshipsamong the marketing metrics, strategies, and the manager’s views.

  11. Industry perspectives on market access of innovative drugs

    Directory of Open Access Journals (Sweden)

    Kim ePauwels

    2016-06-01

    Full Text Available This study presents industry perspectives on the challenges related to market access of innovative drugs in general and oncology drugs in specific. Fifteen interviews were conducted with representatives of pharmaceutical companies and industry associations. Interviewees call for a broader recognition of value within the assessment and appraisal of drugs. According to interviewees, focus on value is jeopardized by the lack of a common value definition across Europe, poor availability and validity of value measures and cost-saving measures such as external reference price setting and cost-effectiveness analysis at the side of the payers. Centralized assessment of relative-effectiveness at European level would provide a common value estimate across member states, independent of financial drivers. Empirical evidence on patient reported outcomes and societal preferences is however essential in the development of a value definition. Furthermore, value-based pricing would imply a dynamic approach where the price is differentiated across indications and across the lifecycle of the drug, especially in fields such as oncology. Financial drivers however also threat the application of value-based pricing at the side of the industry, making value-based profitability a more appropriate term.

  12. Mechanism of the industrial enterprises marketing communication synthesized effect formation

    Directory of Open Access Journals (Sweden)

    Ya.O. Tymokhina

    2014-09-01

    Full Text Available The aim of the article. The main purpose of the article is to propose mechanism of the industrial enterprises marketing communication (MC synthesized effect formation. An indispensable component of MC mechanism synthesized effect of industrial enterprise is the legislation that governs use of synthesized marketing communications and obtaines synthesized effect from using them. It can be divided into three groups: legislation that regulates entrepreneurial activities, legislation governing communication activities, legislation governing innovation activities. Legislation of Ukraine regulating communication activities needs to be clarified in regulation of using the latest MC tools, features of their combination, rules of their using and order of action in violation case of applicable law. The results of the analysis. Any economic activity of enterprises governed by principles that are divided into general and specific by the level of coverage. The proposed set of formation principles of synthesized effect are principles of systematic using that focus on the result and periodicity which refer to general. Within the principle of periodicity it should consider principles that characterize each level of management that are such principles as using synthesis, using synergy and complexity. Functions of synthesized effect that are subject to general principles of economic analysis are: searching, score, analysis and accounting. Essence of specific features of MC synthesized effect consists the following positions: planning function, integration function, communicative function, synthesis implementation function. Mechanism formation MC synthesized effect of industrial enterprise is a set of systems that are used in process of its creation by management levels that reflects subject-object relationship between these systems. Input elements system form factors of external and internal environment, information about which enterprise collects through market

  13. 77 FR 13172 - Aduddell Industries, Inc., Capital Markets Technologies, Inc., Challenger Powerboats, Inc., and...

    Science.gov (United States)

    2012-03-05

    ... From the Federal Register Online via the Government Publishing Office ] SECURITIES AND EXCHANGE COMMISSION Aduddell Industries, Inc., Capital Markets Technologies, Inc., Challenger Powerboats, Inc., and... information concerning the securities of Capital Markets Technologies, Inc. because it has not filed...

  14. Market Entry Plan For A Vietnamese Industrial Company : case: European Plastic Joint Stock Company

    OpenAIRE

    Vu, Hung; Vu, Thanh Tung,

    2013-01-01

    The chemical and plastic industries have been hailed as the saviors for many economies in their current economic downturns. Despite the global recession, the plastic industry still shows its attractive opportunities in both output market and material market. Realizing the promising opportunity of plastic materials trading between the EU and Vietnam, the authors proposed an exploratory market research to a Vietnamese plastic masterbatch manufacturer with Finland as the pilot target market. ...

  15. Russian nuclear industry and the perspectives on the world market

    International Nuclear Information System (INIS)

    The development of the NPP capacities in Russia is presented. Federal Target Program 'Development of the Nuclear Power Industry of Russia in 2007-2010 and till 2015' (Government Decree of October 06 2006) is adopted. The scope of financing under the Program till 2015 is €41bill., of which budget financing is €19 bln. The goals are: to launch 10 new NPP units and to start 10 more projects by 2015; to actively promote the Russian nuclear fuel cycle organizations production on the world markets; to expand NPP construction and and operation outside Russia. The institutional reform to meet the goals is presented. NPP with russian VVER projects worldwide are presented

  16. Effectiveness and efficiency assessment of industrial enterprises` marketing in the supply chain

    OpenAIRE

    N.I. Chukhray; I.B. Mlynko

    2013-01-01

    The aim of the article. Marketing role in the process of creation of industrial enterprise value is analyzed in the article. The purpose of it is to define basic directions, criteria and indexes of evaluation of industrial enterprises` marketing in the supply chain. Methodical positions are worked out. They are structured in accordance with the criteria of evaluation of industrial enterprises` marketing in the supply chain. The categories of efficiency and effectiveness are considered.The res...

  17. How does the alcohol industry attempt to influence marketing regulations? A systematic review

    OpenAIRE

    Savell, Emily; Fooks, Gary; Anna B Gilmore

    2015-01-01

    Abstract Aim To systematically review, using a qualitative, narrative synthesis approach, papers examining alcohol industry efforts to influence alcohol marketing policy, and compare with those used by the tobacco industry. Methods Literature searches were conducted between April and July 2011, and updated in March 2013. Papers were included if they: made reference to alcohol industry efforts to influence (a) policy debates concerning marketing regulations, (b) new specific marketing policies...

  18. Value Creation from Complements in Platform Markets: Studies on the Video Game Industry

    OpenAIRE

    Rietveld, J.

    2015-01-01

    This dissertation is comprised of three empirical studies that examine the effect of platform-level variation on value creation strategies and market performance for providers of complementary goods (“complementors”) in platform-based markets. The studies all investigate the video game industry as a canonical example of a platform market. Three empirical studies are preceded by an industry chapter outlining the evolution of the video game industry as perceived by one of the industry’s key act...

  19. An Empirical Study on Marketing Effectiveness Evaluation of Green Food Industry

    OpenAIRE

    Yazhou Xiong; Qianxia Lu; Rui Wang

    2015-01-01

    This study aims to evaluate the marketing effectiveness of green food industry in Hubei Province via fuzzy comprehensive evaluation. Based on the cost basis of analysis of present situation, an evaluation system of marketing effectiveness evaluation on green food industry is established from three aspects, including the industry factor, policy factor and marketing performance factor. And fuzzy comprehensive evaluation method is used to make the quantitative research, analyze the major obstacl...

  20. Intelligent Bus Stops in the Flexible Bus Systems

    Directory of Open Access Journals (Sweden)

    Razi Iqbal

    2014-09-01

    Full Text Available The purpose of this paper is to discuss Intelligent Bus Stops in a special Demand Responsive Transit (DRT, the Flexible Bus System. These Intelligent Bus Stops are more efficient and information rich than Traditional Bus Stops. The real time synchronization of the Flexible Bus System makes it unique as compared to Traditional Bus Systems. The Main concern is to make Bus Stops intelligent and information rich. Buses are informed about the no. of passengers waiting at the upcoming Bus Stops. If there are no passengers to ride or get off on upcoming Bus Stop, the Bus can skip that Bus Stop and head towards the next Bus Stop where passenger is waiting, which will decrease the ride time of the passengers on the Bus and also the wait time of the passengers waiting on the upcoming Bus Stops. Providing more information at Bus Stops about the Destination (Time to Destination, Distance to Destination etc. and Buses (Bus Location, Arrival Time of Bus etc. makes it easier for the passengers to decide whether to ride a particular Bus or not.

  1. Research of factors of marketing pricing at domestic industrial enterprises

    Directory of Open Access Journals (Sweden)

    V.V. Bozhkova

    2013-06-01

    Full Text Available The aim of the article. The purpose of the article is research and systematization of factors of marketing pricing, which affect on realization of products of industrial enterprises.Works of domestic and foreign scientists on this issue were analysed. Traditionally pricing factors are classified into two groups: internal (controlled and external (uncontrolled. Such division of factors is the first stage of pricing system analysis. On the second stage of analysis each of these groups is divided by certain criterion.The results of the analysis. There are such basic internal factors of pricing: the current condition of the enterprise, production factors, pricing principles, image of enterprise and personnel, marketing strategy of enterprise, product policy, sale policy, communication policy, etc. We can distinguish such basic external factors of pricing: supply factors, government policy, competition factors, impact of participants goods of movement, influence of contact audiences, macroenvironment factors, etc.Some authors suggest selecting factors of direct and mediated influence among the external factors of pricing. We propose to divide them into factors which are partially controlled by enterprises and factors which are uncontrolled by enterprises. In our opinion, factors of direct influence include influence of participants of goods movement and influence of contact audiences. Factors of proposal and demand, market state of affairs are uncontrolled by enterprises.Generally price policy has determined character and it is affected by the influence of competitive factors which are called competitive environment. We suggest to examine factors of mediated influence and uncontrolled factors. Those factors can be divided into five groups economic, socio-cultural, geographical, technological, political and legal aspects of environment.Conclusions and directions of further researches. We propose such reccomendations for price policy improvement at

  2. Theoretical background for market emergence framework. Case: Electricity distribution industry

    Energy Technology Data Exchange (ETDEWEB)

    Immonen, M.; Laaksonen, P.; Vilko, J.; Tahvanainen, K.; Viljainen, S.; Partanen, J.

    2009-07-01

    Both the competitive environment and the internal structure of an industrial organization are typically included in the processes which describe the strategic management processes of the firm, but less attention has been paid to the interdependence between these views. Therefore, this research focuses on explaining the particular conditions of an industry change, which lead managers to realign the firm in respect of its environment for generating competitive advantage. The research question that directs the development of the theoretical framework is: Why do firms outsource some of their functions? The three general stages of the analysis are related to the following research topics: (i) understanding forces that shape the industry, (ii) estimating the impacts of transforming customer preferences, rivalry, and changing capability bases on the relevance of existing assets and activities, and emergence of new business models, and (iii) developing optional structures for future value chains and understanding general boundaries for market emergence. The defined research setting contributes to the managerial research questions 'Why do firms reorganize their value chains?', 'Why and how are decisions made?' Combining Transaction Cost Economics (TCE) and Resource-Based View (RBV) within an integrated framework makes it possible to evaluate the two dimensions of a company's resources, namely the strategic value and transferability. The final decision of restructuring will be made based on an analysis of the actual business potential of the outsourcing, where benefits and risks are evaluated. The firm focuses on the risk of opportunism, hold-up problems, pricing, and opportunities to reach a complete contract, and finally on the direct benefits and risks for financial performance. The supplier analyzes the business potential of an activity outside the specific customer, the amount of customer-specific investments, the service provider

  3. Market opportunities in the oil and gas industry in China

    International Nuclear Information System (INIS)

    China is an emerging marketplace, with a Gross Domestic Product (GDP) ranked fourth, after the United States, the European Union and Japan. Imports to China have risen from 21 per cent in 2002 to 40 per cent in 2003, with over 54 billion dollars in direct foreign investment in 2003 alone. Private car ownership is also increasing. This paper provides a market overview of China, with specific reference to increases in energy demand fuelled by the rise of energy intensive industries such as steel, aluminum, chemicals and construction. It was noted that resource-based inputs are in need, as well as high tech goods and services. Canada has committed to doubling its trade with China by 2010. Current Canadian exports to China were overviewed. The current situation in the oil and gas sector in China were outlined, as well as a forecast of expected trends. It was suggested that a rise in domestic energy demand and instability in the Middle East was causing China to seek alternative, more secure sources of oil. Major players in the oil and gas industry in China were profiled, with an overview of domestic business, as well as potential future competitors in the sector. It was concluded that opportunities for onshore and offshore exploration and pre-drilling services were a viable option for Canadian investors. Technology and consulting services were also considered to be possible areas for trade development. A list of future projects in the Chinese oil and gas sector was provided, as well as details of necessary steps for entry into the industry and advice concerning intellectual property and legal protection. tabs., figs

  4. Peripheralizing Core Labour Markets?: The Case of the Canadian Meat Packing Industry

    OpenAIRE

    Joel Novek

    1989-01-01

    Recent debates in the sociology of work and employment have drawn a pessimistic picture of the leading mass production industries in the advanced nations and the core labour markets they sustain. It has been claimed that such industries are in decline and that their workers face an assault on their jobs, wage levels and working conditions. The Canadian meat packing industry has been selected as a case study of a mass production industry and a core labour market under the stress of recessionar...

  5. City of Chula Vista hydrogen fuel cell bus demonstration project

    Energy Technology Data Exchange (ETDEWEB)

    Gustafson, B.; Bamberger, B.

    1996-10-01

    Hydrogen as an energy carrier and fuel has potential for various uses including electricity, commercial, residential, transportation, and industrial. It is an energy carrier that can be produced from a variety of primary sources and potentially can accomplish these various uses while significantly reducing pollution by substituting for or reducing the use of fossil fuels. One of the most immediate and potentially viable roles for hydrogen as an energy carrier will be its use as a transportation fuel, especially in densely populated urban areas where automotive emissions contribute significantly to air pollution. The Department of Energy`s commitment to research and development of hydrogen as an alternative fuel, and California`s Zero Emission Vehicle (ZEV) requirements, both provide the impetus and favorable circumstance for demonstrating hydrogen as a transportation fuel on an urban bus system. The purpose of this project is to demonstrate the feasibility of using solid polymer fuel cells in a hydrogen-powered electric drive system for an urban transit bus application. Fuel cell buses use hydrogen fuel and oxygen from the air to produce electrical power with the only byproduct being pure water. Proton Exchange Membrane (PEM) fuel cells are proposed for this project. Current evidence suggests that fuel cells, which rely on hydrogen and a process known as proton exchange to generate their power, appear to have an infinite life span. All exhaust pollution is completely eliminated, resulting in a Zero Emission Vehicle (ZEV). An urban bus system offers the potential for developing a market for the production of hydrogen propulsion technology due to extensive vehicular use in densely populated areas experiencing pollution from numerous sources, and because the central garaging facilities or the bus system facilitates fueling and maintenance functions.

  6. Market in Germany. Renewable energy and energy conservation in the German construction industry

    International Nuclear Information System (INIS)

    This market survey for Germany is on the subject of renewable energy and energy efficient constructing and housing improvement. In order to meet sectoral or thematic information needs of Dutch exporting industries and investing companies, the EVD facilitates the realisation of up-to-date market surveys on promising markets in selected countries. The requested study is very relevant for the Dutch exporting industry, as the German building and construction market is of increasing importance to the Dutch building, installation and equipment building sector. Moreover the German market is a European innovator on renewable energy (RE) and energy efficient (EE) homes or even so-called 'passive' houses. The developments in the German market can guide the Dutch industry in the development of their export strategies. The main target groups for the market surveys are small- and medium-sized enterprises (SMEs) in the Netherlands. Interesting groups among these SMEs are those enterprises that start their business on a foreign market

  7. Development of territorial marketing complex for industrial cities of old industrial regions social and economic potential increase

    Directory of Open Access Journals (Sweden)

    V.I. Dubnitsky

    2012-12-01

    Full Text Available Role of territorial marketing in the innovation development process and in the improving of important components of social and economic potential possibilities efficiency of industrial cities regional economic complex is discovered in this article.

  8. The Swedish fuel pellets industry: Production, market and standardization

    Energy Technology Data Exchange (ETDEWEB)

    Hoeglund, Jonas

    2008-03-15

    -scale consumers. The greatest part (74 %) of all pellets manufactured are produced according to the Swedish Standard, but among the small-scale producers the use of standardization is low. More than one fifth of the production is certified according to FSC and PEFC (scarcely 300 000 tonnes). The low degree of certification depends in a first instance on the fact that 53 % of the producers do not use environmentally certified raw materials but ultimately on the low demand for environmental certified pellets. Today the pellet industry is very dependent on the demand and supply balance for other forest industry products, a dependence that in a future perspective should be abandoned in favor of alternative and forest industry independent raw materials. To avoid the risks associated with overbuilding capacity, a greater share of the Swedish production should go to the expanding international market

  9. Monitoring of industrial products, in the key market of security in modern times

    International Nuclear Information System (INIS)

    The paper presents the European Union methodology for keeping a high level of safety standards of industrial products in the general market, while fostering the dynamics of such market. It includes the explanation of how this methodology is applied in Spain particularly through the campaigns of the Ministry of Industry with the assistance of Foundation F2I2. (Author)

  10. Resource Communication Technology and Marketing of Textile Products: A U.S. Textile Industry Case Study

    Science.gov (United States)

    Baah, Anthony

    2010-01-01

    The purpose of the qualitative positivistic case study was to explore whether resource communication technology has helped or would help the marketing of textile products in the U.S. textile industry. The contributions of human capital in the marketing department, the marketing-demand information system function, and the product supply chain…

  11. The long-term memory analysis of industrial indices of the Chinese stock market

    International Nuclear Information System (INIS)

    The main work of this paper is to apply the fractional market theory and time series analysis for analyzing various industrial indices of the Chinese stock market by rescaling range analysis. Hurst index and the long-term memory of price change in Chinese stock market are studied

  12. Introduction of the innovative marketing concept in activity of the industrial enterprises

    OpenAIRE

    N.S. Illiashenko

    2010-01-01

    Article is devoted working out of conceptual bases of introduction of the innovative marketing concept in activity of the domestic industrial enterprises: it is defined two basic directions of enterprise activity according to innovative marketing concept, the scheme of the concept introduction in activity of the enterprises is offered, the complex of innovative marketing is offered.

  13. Influence of China’s Grain Industrial Market Structure over Grain Pricing Power

    Institute of Scientific and Technical Information of China (English)

    2011-01-01

    From the point of view of industrial market structure,we analyze the influence of market structure on grain production,circulation,and processing,and on the grain pricing power of entities along China’s grain industrial chain.Through analysis,it is indicated that different features of market structure play a significant role in pricing power of such microeconomic entities as farmers and grain enterprises in grain production and transaction.And the market structure determines welfare distribution model of consumers’ surplus and producers’ surplus at the market.

  14. AN ANALYSIS OF MARKET STRUCTURE AND PRICING IN THE FLORIDA CELERY INDUSTRY

    OpenAIRE

    Taylor, Timothy G.; Kilmer, Richard L.

    1988-01-01

    The pricing behavior of the Florida celery industry under the current federal marketing order was examined by analyzing the implied market structure of the industry using a model proposed by Appelbaum. Point estimates of the oligopoly power index suggest that some degree of price enhancement above that which would be characterized by a perfectly competitive market may have occurred. However, the bulk of statistical evidence suggests that the departure from marginal cost pricing implied by the...

  15. An industry analysis of the MBA market and the competitive positioning of the GSBPP

    OpenAIRE

    Hager, Garrett W.; King, Thomas T.

    2007-01-01

    MBA Professional Report The purpose of this Master of Business Administration (MBA) project is to perform an industry analysis of the MBA market utilizing the principles of industry analysis noted in Michael Porter's "Five Force Analysis" model. The intent of this project is to create an awareness of how these competitive forces shape the MBA market, define the relationships between stakeholders within the marlet, and affect its overall attractiveness of the MBA market. The goal is to pr...

  16. Agritourism and Direct Agricultural Marketing in Washington State: An Industry Profile

    OpenAIRE

    Gregmar Galinato; Suzette Galinato; Hayley Chouinard; Mykel Taylor; Phil Wandschneider

    2010-01-01

    The objective of this report is to take stock of the activities, motivations, impacts and challenges faced by the farms in Washington as they relate to agritourism and direct marketing. We characterize the agritourism entrepreneurship and direct marketing activities in different counties of the State through a direct survey of industry respondents. Also, we determine the extent to which Washington’s agritourism and direct marketing industry attracts local and foreign tourists. We find that th...

  17. The Rice Industry in Cambodia: Production, Marketing Systems, and Impediments to Improvements

    OpenAIRE

    Singh, Surendra P.; Ekanem, Enefiok; Tegegne, Fisseha; Muhammad, Safdar

    2007-01-01

    Rice is not only the staple food crop in Cambodia , but its production and marketing play a major activity in the Cambo­dian economy. This paper discusses the current status of the rice industry, rice marketing systems, and constraints that must be removed as Cambodia attempts to develop its rice industry. The rice market in Cambodia is characterized by a high degree of fragmentation and inefficiency. The costs associated with constraints and problems add to consumer costs, reduce farmer pri...

  18. Design and Analysis of Bus Front Panel Usin G FRP

    Directory of Open Access Journals (Sweden)

    G. Adinarayana

    2014-10-01

    Full Text Available Recently, Advance composite materials have taken the significant share with other engineering materials due to its mechanical properties and high strength to weight ratio. Advance composite like E-glass, S-glass, Carbon fiber, Kevlar are not yet confined at the aerospace industry but gradually these are taking over the position of other industries as well. Because of its attaining high intricacy in designing factors and as well as cheaper mould design and also less cost in production of few numbers. The applications of FRPs are spirally increasing. The aim of this project is to develop a BUS FRONT PANEL with a help of FRPs in order to sustain all the mechanical properties which are equivalent to the metals with the help of advanced computer aided software designs like ANSYS. In computer aided engineering to make the product proven in the realistic market.

  19. Marketing and Customer Care in the Czech Banking Industry

    OpenAIRE

    Finková, Zuzana

    2013-01-01

    The thesis deals with marketing and customer care. It deals with the definition of marketing, the marketing mix and its components. Theoretical knowledge is applied in the practical part, in the creation of the questionnaire, the evaluation and further examples of banking strategies in the marketing of one particular bank are analysed. The paper concludes with an evaluation of the afore-mentioned questionnaire based on theory.

  20. Implementing a Large Data Bus VLIW Microprocessor

    OpenAIRE

    Weng F. Lee; Ali Y.M. Shakaff

    2008-01-01

    Microprocessors have grown tremendously in its computing and data crunching capability since the early days of the invention of a microprocessor. Today, most microprocessors in the market are at 32 bits, while the latest microprocessors from IBM, Intel and AMD are at 64 bits. To further grow the computational capability of a microprocessor, there are two possible paths. One method is to increase the data bus size of the microprocessor to 128/256/512 bits. The larger the data bus size, the mor...

  1. Market development for active solar thermal systems (ASTS) in the institutional, commercial and industrial (ICI) sectors

    International Nuclear Information System (INIS)

    The market potential for active solar thermal systems in the institutional, commercial and industrial sectors of the Canadian economy was investigated, the objective being to identify markets and to prepare action plans as the foundation for developing these markets by Natural Resources Canada and the industry. In the process of researching the market, barriers to market development in these sectors of the economy were also identified as well as actions to overcome these barriers. Nine potential applications were modelled to determine their energy, economic and environmental performance. Of these four attractive applications have been selected for more detailed treatment. Separate action plans have been developed for Natural Resources Canada, the Canadian Solar Industries Association and the active solar thermal industry. The close cooperation of all three partners is considered essential for a successful marketing effort. A marketing plan which gives due consideration to the product, planning, packaging, price and promotion, is also considered to be a vital ingredient, as is a meticulous follow-up on 'leads' created by exposure to the target market. Solarwall'TM' for preheating of ventilation air to new school buildings and solar domestic hot water heating for camp grounds have been identified as the most attractive candidates for marketing at this time. Highlights of marketing plans for these two options are included for purposes of illustrating the essential ingredients of marketing plans. 1 fig

  2. Roles for evolving markets, policies, and technology improvements in U.S. corn ethanol industry development

    OpenAIRE

    Gallagher, Paul W.

    2009-01-01

    This article reviews changes in markets, technologies, and policies that affect corn ethanol profit-ability and industry expansion. Historically, the corn ethanol industry was stimulated by high petro-fuel prices, successful corn and processing technology improvements, and government incentives, such as a blenders' tax credit and mandated markets defined by the leaded fuel ban and reformulated fuel. Presently, the corn ethanol industry has expanded slightly beyond the point of a normal capita...

  3. Music goes social! : music startups' viewpoints on marketing communications, social media and music industry

    OpenAIRE

    Vermasheinä, Kaisa

    2011-01-01

    This thesis studies Finnish music industry startups’ viewpoints on marketing communica-tions and social media, as well as their views on the future of the music business. Four Finland based music industry startups were interviewed for the study. Separate chapters deal with the framework of the study: marketing communications, social media and music industry. During the past few years a number of startup companies have been established in Finland with the aim of providing online and digit...

  4. Impact of Online/Internet Marketing in Enhancing Consumer Experience on Computer Industry (Case of Malaysia)

    OpenAIRE

    Ramin Azadavar, Solmohammad Bastam ,Hassan Dehghan Dehnavi, Hamed Armesh , Mojgan Sharifi Rayeni

    2011-01-01

    As far as businesses are concerned, the internet has been subject to a variety of experimentations that seek to determine the viability of using the internet to improve business practices in various industries especially in computer industry in Malaysia. One particular aspect of business is that the internet marketing has a great impact on computer industry in Malaysia. This research paper is concerned with making a critical examination of the impact of internet/online marketing on computer i...

  5. The analysis of factors influencing the competitiveness of selected industry in foreign markets

    OpenAIRE

    Mezihoráková, Jana

    2011-01-01

    The aim of the thesis was an analysis of factors influencing the competitiveness of selected industry in foreign markets. For this purpose, the aircraft manufacturing industry was chosen. Firstly I analysed current trends in the aircraft manufacturing, external factors influencing the industry and competitive forces of industry. Based on the lessons learned factors having the greatest influence on the international competitiveness of the aircraft manufacturing industry were identified. These ...

  6. Strategic management in turbulent markets: The case of the German and Croatian brewing industries

    OpenAIRE

    Niederhut-Bollmann, Chistoph; Theuvsen, Ludwig

    2008-01-01

    European beer markets are characterized by major changes that are forcing breweries to redesign their competitive strategies. In this paper, we analyze the changes in the German and Croatian brewing industries by referring to Porter's five forces model and generic strategies framework. The analysis reveals growing competitive pressures in both markets and a wide spectrum of competitive strategies. Whereas in Germany cost leaders have gained market shares, the Croatian market is strongly influ...

  7. Selection of marketing channels for the distribution of industrial enterprises’ innovative products

    OpenAIRE

    L.O. Syhyda

    2014-01-01

    The aim of the article. The aim of the study is to determine the stages by which it is possible to select among existing marketing channels of the enterprise ones that would be best to use in innovative products’ distribution. The results of the analysis. The author proposes stages by following which it is possible to choose marketing channels for the innovative products’ distribution at industrial enterprises. At the first stage of marketing channels’ selection diagnostics of marketing...

  8. Marketing to the consumer: perspectives from the pharmaceutical industry.

    Science.gov (United States)

    David, C

    2001-01-01

    Individualized health management is one of the most exciting challenges facing health care marketing today. Greater access to health information has empowered consumers to take more control of their health needs, creating a whole new landscape for marketers, manufacturers, and service providers. Customization is the key to creating marketing campaigns that successfully target today's health-conscious consumers. Drawing on individualized market intelligence and available genetic information, pharmaceutical companies are learning to tailor products to meet the needs of this growing market. PMID:11291513

  9. The erigone bus study

    International Nuclear Information System (INIS)

    A study has been made of some factors determining the performance and cost-effectiveness of microcomputer bus systems implemented in Europa crates. An experimental system has been specified and a number of modules constructed in accordance with the specification, in order to test the validity of some of the ideas proposed. It has been demonstrated that the bus interfacing logic can be simple and inexpensive, while maintaining a high degree of processor independence and also a high degree of transparency in operation. The number of pins required by the bus is minimized by multiplexing address and data. A series termination for the drive of the multiplexed lines permits cross-talk to be reduced to insignificant levels: this technique is recommended for wider application. The experimental bus is proposed as a basis for the construction of simple microcomputer-based instrumentation systems. (orig.)

  10. Market structure, industrial organisation and technological development: the case of the Japanese electronics-based nc-machine tool industry.

    OpenAIRE

    Watanabe, S.

    1983-01-01

    ILO pub-WEP pub. Working paper on the impact of market structure and business organization on technological change in the automatic control machine tool industry in Japan - based on a 1982 sample survey of 40 industrial enterprises, discusses research and development trends, demand, production, subcontracting, competition, etc.; investigates the impact of electronics Innovation on small scale industry, the international division of labour and on developing countries. Bibliography and graphs.

  11. Bus.py

    Energy Technology Data Exchange (ETDEWEB)

    2014-07-21

    GridLAB-D is an agent? based distribution system simulation environment that allows fine-grained end-user models, including geospatial and network topology detail. GridLAB-D addresses the lack of runtime interaction by designing a flexible communication interface, Bus.py (pronounced bus-dot-pie), that uses Python to pass messages between one or more GridLAB-D instances and a Smart Grid simulator.

  12. Market demand analysis of textile machinery industry in 2008

    Institute of Scientific and Technical Information of China (English)

    2008-01-01

    Textile machinery industry is one important part concerning the development of textile industry,and its developing technical level symbolizes the advanced production force of textile industry and its advanced technology and independent innovation have much to do with the structural adjustment and technical progress of textile industry as well as the further improvement of labor capacity.

  13. Study the Effect of Managers Attitudes on Marketing Strategies and their Related to the Marketing Performance Metrics in Industrial Companies

    Directory of Open Access Journals (Sweden)

    reza shafei

    2013-03-01

    Full Text Available The research goals are survey of the industrial manager’s attitudes and procedures, the relationship between marketing strategies and markets metrics models. The method was descriptive and the questionnaires were distributed among 85 Tehran food companies’ mangers as well as sales and marketing directors. The findings showed that the managers who use the customer-centric marketing metrics, they applied the metrics that focus to consumers and promotion programs. Also the managers with the market-centric strategies have focused on financial metrics and the competitive-centric strategic managers used innovation related factors. The other results showed that there are significant relationships among the marketing metrics, strategies, and the manager’s views.

  14. LHC on the bus

    CERN Multimedia

    Laëtitia Pedroso

    2010-01-01

    On 15 December, an airport bus will be transformed in the image of CERN. The bus will be seen by the thousands of travellers arriving in Geneva, informing them of the possibility to visit CERN.   Sketch of the bus. The good relationship between Geneva International Airport and CERN started several years ago. In 2004 the airport put advertising space in the arrivals area at CERN's disposal free of charge. Now, starting on 15 December, a 40-foot long bus will display a giant sticker advertisement depicting CERN as it takes passengers over the airport tarmac to their planes. This is no ordinary sticker, and it was no mean task to attach it to the bus. The task of producing and attaching it was entrusted to Geneva-based specialists Mathys SA. With the ski season opening on 15 December, there will be many travellers arriving at the airport, and the bus will be ready to receive them. When one thinks of CERN, the subjects that naturally come to mind are the LHC, the mysteries of the Universe...

  15. Increasing Competitiveness through Strengthening Regional Industrial Clusters: Middle Tennessee Marketing Region

    OpenAIRE

    Murat Arik; David A. Penn

    2008-01-01

    Final Presentation Summary of the Entire Study: After reviewing the broader socioeconomic dynamics and workforce issues in the Middle Tennessee Marketing Region, this study, commissioned by Middle Tennessee Industrial Development Association in Nashville, identifies regional industrial clusters and provides a detailed assessment of target industry clusters to present a detailed roadmap for the competitive regional economic development initiatives.

  16. Relationship marketing: Trust as a strategy for service industry

    OpenAIRE

    Parawansa, Dian Anggraece Sigit; AbdulTalib, Asmat Nizam; AbuBakar, Abdul Rahim

    2013-01-01

    Relationship marketing comprise of relationships, networks and interactions. Commitment and trust however may lead directly to cooperative behaviors that are conducive to the success of relationship marketing. This paper is based on a study that overall customer satisfaction is a better predictor of intentions to repurchase than inferred service quality. The customer???s propensity to switch service providers can cost a firm future revenue and decrease the market share and profitability of a...

  17. Assessment of Marketing Orientation Concept in Jordanian Service Industry

    OpenAIRE

    Shaker Ismail; Mustafa A.   Shaiekh; Mamdouh A.   Ziadat

    2009-01-01

    Problem statement: The objective of this study was to explore the extent to which the concept of marketing orientation was clear and adopted by Jordanian service firms, focusing on the financial sector. Approach: Based on an empirical fieldwork. Results: The study concluded that the majority of Jordanian financial service firms had a misconception of marketing orientation concept. They believed that they exercise marketing orientation concept, while their actual practice of selling orientatio...

  18. MARKETING REQUIREMENTS FOR DEVELOP A BRAND IN AUTOMOTIVE INDUSTRY

    OpenAIRE

    Liliana Adela Zima

    2013-01-01

    TAbstract: The Umbrella Brand can be define to be the mother brand which is not usually model specific which houses the family of brands. sis a trustworthy, relevant, and distinctive promise to the consumer. In our case of General Motorâ€(tm)s Europe, Opel /Vauxhall is the Umbrella Brand. To develop and maintain on the automotive market a strong brand there are some marketing and management requirements to applied. This document summarizes the Marketing requirements for the Gamma Monocab prog...

  19. Developing Strategic Marketing Plan for International Tourism Industry

    OpenAIRE

    Zhang, Mingmo

    2013-01-01

    International travel agency is the case company where I did my practical training. This thesis focuses on analyzing the case company’s current situation, market environment and competition situation in the tourism market. The main objective is to analyze the complex situation of the case company to develop a strategic marketing plan for the case company to gain competitive advantage. In order to reach the objective, the thesis finds answers to the questions of what the current strategic marke...

  20. BUS 660 Ash course tutorial / uophelp

    OpenAIRE

    uophelp

    2015-01-01

      www.uophelp.com         BUS 660 Week 1 Assignment Developing Leaders at UPS BUS 660 Week 2 Assignment Leadership Style BUS 660 Week 3 Assignment Leadership Traits BUS 660 Week 4 Assignment Leadership Skills BUS 660 Week 5 Assignment Big Changes for a Small Hospital BUS 660 Week 6 Assignment Research Paper BUS 660 Week 1 DQ 1 Leadership Defined BUS 660 Week 1 DQ 2 Education and Experience BUS 660 Week 2 DQ 1 Lea...

  1. Digital marketing: channel integration plan : case: textile industry service provider

    OpenAIRE

    Kemppainen, Elina

    2015-01-01

    Marketing has faced a new era of digitalization. Thanks to the World Wide Web, the amount of marketing channels and tools have multiplied and created new opportunities and challenges for the marketers. The planning of channel integration between online and offline resorts is a demanding task, as there are multiple options to choose from and on the top the customers have their own individual preferences. Hence, the goal of this thesis is to develop a marketing plan for the case Company X to at...

  2. PARTICULARITIES OF MARKETING DECISIONS FOR INNOVATIVE COMPANIES FROM HIGH-TECH INDUSTRY

    Directory of Open Access Journals (Sweden)

    Lavinia DOVLEAC

    2013-06-01

    Full Text Available This paper highlights the specific way for companies in high tech industry to develop their marketing activity. The companies in this industry are struggling to create and then sell a range of innovative products. High technology products are complex and they enhance a certain level of uncertainty regarding their utility. Due to their novelty (absolute or incremental the products are accepted by consumers harder than the ordinary consumer products. This paper presents the main results of a qualitative marketing research based on the opinions of managers from high technology industry on specific marketing strategies and tools used to create and launch new products.

  3. The decline and fall of the European film industry: sunk costs, market size and market structure, 1890-1927

    OpenAIRE

    Bakker, Gerben

    2003-01-01

    In the 1900s, the European film industry exported throughout the world, at times supplying half the US market. By 1920, however, European films had virtually disappeared from America, and had become marginal in Europe. Theory on sunk costs and market structure suggests that an escalation of sunk costs during a rapid US growth phase resulted in increased concentration; eight surviving companies dominated international film production and distribution forever after. European film companies, alt...

  4. INTRODUCING THE ORGANIZING STRUCTURES OF MANAGEMENT WITH MARKETING ORIENTATION ON ENTERPRISE OF THE BRANCHES TO DIFFICULT INDUSTRY OF THE UKRAINE

    OpenAIRE

    Hussarov, O.; Antipceva, O.

    2010-01-01

    The article is devoted the theoretical and practical aspects of organization of marketing activity on an industrial enterprise. Authors are expose failings in the field of organization of marketing activity on the enterprises of industries of heavy industry and suggestions are developed on their liquidation by the gradual passing to the computer-integrated marketings structures.

  5. Furniture Industry Assessment: Trade Policy and Market Opportunities

    OpenAIRE

    Lord, Montague J.

    1999-01-01

    The report analyzes the international competitiveness of furniture industry based on calculations of effective rates of protection and trade indicators. Furniture manufacturing remains one of the most highly protected industries in Egypt. Although the nominal rate of protection (NRP) for that industry was lowered from 50 percent in 1997 to 40 percent, its rate remains the fourth highest of all manufacturing categories. The effective rate of protection (ERP) for the wood furniture industry is ...

  6. Market development in the United Kingdom's natural gas industry

    OpenAIRE

    Juris, Andrej

    1998-01-01

    The author shows how, in the United Kingdom, government and industry participants have responded to challenges created by opening the natural gas industry to competition. He concludes that, as a result of cooperation between the government and industry participants, appropriate mechanisms can be established for operating and balancing system and for trading natural gas and transportation capacity. The deintegrated natural gas industry in the United Kingdom is off to a promising start after a ...

  7. Analysis of Marketing Strategies in Dairy Processing Industries in Hamedan Province

    Directory of Open Access Journals (Sweden)

    Atena Eftekhari

    2014-09-01

    Full Text Available As the conditions in the market and in the world of work and commerce gets more complicated, this requires correction, improvement and also updating marketing attitude among manufacturers and marketers. It is an urgent requirement to choose and determine strategies in order to achieve the objectives. Strategy means the comprehensive and main plan in manufacturing unit revealing the way it achieves the goals. On the other hand, as processing inducts toward market, the rate of wastage (losses reduces. This Study concerns processing industries and finding suitable important strategies. Toward this end, present study seeks to investigate the market and the strategies of marketing in processing industries. The society under study in this investigation consists of producers, retailers and the consumers of dairy processing industries in Hamedan province. The data required for this study are connected using three groups of questionnaire. Mreover, factor analysis and structural equation modelling have been used as the statistical method of the investigation. The output of Lisrel and Amos softwares are used to study the variables. The common marketing strategies are defined in results section and each one is compared with prefent conditions of dairy processing industry market in Hamedan province, and acceptable and unacceptable marketing strategies are assigned separately. In the end, several recommandations are presented for using strategies and conducting future investigations

  8. Energy intensive industry for Alaska. Volume I: Alaskan cost factors; market factors; survey of energy-intensive industries

    Energy Technology Data Exchange (ETDEWEB)

    Swift, W.H.; Clement, M.; Baker, E.G.; Elliot, D.C.; Jacobsen, J.J.; Powers, T.B.; Rohrmann, C.A.; Schiefelbein, G.L.

    1978-09-01

    The Alaskan and product market factors influencing industry locations in the state are discussed and a survey of the most energy intensive industries was made. Factors external to Alaska that would influence development and the cost of energy and labor in Alaska are analyzed. Industries that are likely to be drawn to Alaska because of its energy resources are analyzed in terms of: the cost of using Alaska energy resources in Alaska as opposed to the Lower 48; skill-adjusted wage and salary differentials between relevant Alaskan areas and the Lower 48; and basic plant and equipment and other operating cost differentials between relevant Alaskan areas and the Lower 48. Screening and evaluation of the aluminum metal industry, cement industry, chlor-alkali industry, lime industry, production of methanol from coal, petroleum refining, and production of petrochemicals and agrichemicals from North Slope natural gas for development are made.

  9. Long term supply considerations and environmental issues affecting use for the industrial market and a discussion of macro price and supply trends

    International Nuclear Information System (INIS)

    This paper discusses t state of the current industrial coal market. Topics covered include: Flat industrial energy growth (Quads); fossil fuels and market share; Industrial Market's apparent diminishing interest in coal as primary energy source and The CIBO brochures

  10. The Virginia Slims identity crisis: an inside look at tobacco industry marketing to women

    OpenAIRE

    Toll, B; Ling, P

    2005-01-01

    Objectives: Because no prior studies have comprehensively analysed previously secret tobacco industry documents describing marketing female brands, the Virginia Slims brand was studied to explore how Philip Morris and competitors develop and adapt promotional campaigns targeting women.

  11. Organic marketing initiatives and rural development - lessons learned for the organic industry

    DEFF Research Database (Denmark)

    Kristensen, Niels Heine; Kujala, Jouni

    2005-01-01

    Kujala J, Kristensen NH, (2005): Organic marketing initiatives and rural development - lessons learned for the organic industry. Article in "Organic farming for a new millennium - status and future challenges". Published by Nordic Association of Agricultural Scientists (NJF). Swedish University of...

  12. Hopes in the Crisis——Chinese Automobile Market in the World Auto manufacturing Industry Shuffle

    Institute of Scientific and Technical Information of China (English)

    Gao Shurong

    2009-01-01

    @@ Global automobile markets shuffle against the economic crisis The economic crisis spread rapidly around the world,making automobile industry one of the victims who are shocked hardest,leading to an industrial shuffle in global automobile industry.USA,EU and Japan,the traditional top three leading countries in global automobile industry,could not have their lucks to escape from the crisis.The weak global automobile market forces these transnational auto companies to be more cautious about the future than ever.As reflected in the latest performance reports,though governments took measures to maintain the market,the sharp decline in global automobile sales volume continued in the first quarter.Automobile market bottomed out in the second quarter.US auto industrywas affected the most,with two out of the top three manufacturers getting bankrupt and regrouped.

  13. Introduction procedure of marketing testing innovative products in practical activity of industrial enterprises

    Directory of Open Access Journals (Sweden)

    E.I. Nagornyy

    2010-12-01

    Full Text Available The article considers the relevance of implementing marketing testing procedures in practical activities of industrial enterprises that develop, manufacture and sales of new or innovative products.

  14. Competitive Patterns in the Danish Organic Industry & its Usefulness in Predicting Development in other EU Markets

    DEFF Research Database (Denmark)

    Vestergaard, Jens; Linneberg, Mai Skjøtt

    2003-01-01

    The organic market in Denmark is not a niche market any longer as it was in the late 1980s. The development has followed the typical pattern for diffusion of innovations and by 2002 the market supply seemed to have surpassed the equilibrium supply by around 30% and a potential adjustment is ahead...... organic development be expected in other countries? Will the supply in other EU markets also surpass market equilibrium? Are the Danish experiences with respect to policy choices and power-play of dominant players in processing and distribution industry of general relevance? Are the maturity gains...... observed in the Danish organic industry potential in other markets? Is increased international trade beneficial?...

  15. The Effects of Online and Offline Marketing on Consumer Behavior in the UAE Telecommunication Industry

    OpenAIRE

    Makovská, Simona

    2015-01-01

    The master thesis is concerned with the impact of online and offline marketing. These effects are researched in the conditions of United Arab Emirates and its telecommunication industry. The goal of the thesis is to identify the effects of offline and online marketing tools on consumer behavior in the UAE telecommunication industry. The main added value of the thesis is brought through primary research that was conducted on the sample of 100 respondents living in the UAE. The results show the...

  16. Gaining marketing information for internationalization: Case industrial B-to-B product manufacturer

    OpenAIRE

    Belousova, Natalia

    2015-01-01

    The Company in this case study operates in the pneumatic sector. Company’s main business field is manufacturing of pressure equipment for industrial applications for B-to-B customers. Company is motivated for internationalization but lacks adequate information about its target market and its requirements. This lack of information about target market is the research problem for this thesis. Company is based in Russia. It has decided to enter the Finnish industrial pressure equipment mark...

  17. Youth Advocates’ Perceptions of Tobacco Industry Marketing Influences on Adolescent Smoking: Can They See the Signs?

    OpenAIRE

    Malinda Douglas; Andie Chan; Marilyn Sampilo

    2016-01-01

    Point-of-sale (POS) advertising at retail stores is one of the key marketing avenues used by the tobacco industry. The United States Surgeon General urges actions to eliminate POS tobacco advertisements because of their influence on youth smoking. Many youth empowerment programs are implemented to address tobacco industry marketing influences, including POS tobacco advertisements. While youth are asked to take on such collective action, little is known regarding their perceptions and understa...

  18. Luxury Market and Survival: Japanfs Traditional Kimono Weaving Industry after the 1950s

    OpenAIRE

    Tomoko Hashino

    2015-01-01

    This study investigates the market for traditional dress in Japan in the second half of the 20th century. The textile industry has been regarded as a gdecliningh or mature industry in Japan since around the 1970s, and imports from developing countries with lower wages have increased rapidly. Although domestic production of textiles has decreased, increasing imports have not destroyed all subsectors. Instead, the market for Japanese kimono (traditional dress) and obi (belts) has expanded with ...

  19. Effects of online marketing on Iranian ecotourism industry: Economic, sociological, and cultural aspects

    OpenAIRE

    Arash Riasi; Shirin Pourmiri

    2015-01-01

    This study intends to evaluate the impacts of implementing online marketing strategies on Iranian ecotourism industry. The study had eight hypotheses which were designed based on economic, sociological, and cultural aspects of Iranian ecotourism industry. The results indicate that the expansion of online marketing increased the number of foreign tourists who visited Iran’s natural tourist attractions, while it had no significant impact on the number of domestic tourists who visited these tour...

  20. Globalization of Tobacco Marketing, Research and Industry Influence: Perspectives, trends and impacts on human welfare

    OpenAIRE

    Douglas Bettcher; Derek Yach

    1999-01-01

    Derek Yach and Douglas Bettcher examine how the globalization of tobacco marketing, trade, research and industry influence is a major threat to public health worldwide. They show how the tobacco industry operates as a global force buying influence and power in order to penetrate markets across the world. They propose ways to strengthen tobacco control's fight back based on utilizing the new communication technologies for effective partnerships for global regulation. Development (1999) 42, 25–...

  1. The Chinese Service Industry as a Challenge for European SME: A Systematic Approach for Market Entry

    OpenAIRE

    Schmitt, R.; Schumacher, S.; Scharrenberg, C.

    2009-01-01

    Compared to industrial firms, the market share of foreign companies in the Chinese service industry is rather low. Especially western small and medium-sized service providing enterprises face different problems when they try to establish a business in China. Therefore an approach has been developed within a research project, which aims to support these companies in planning and successfully realising a service market entry in China. Methods are presented, which allow a systematic ...

  2. Labour market regulation, industrial relations, and technological regimes: a tale of comparative advantage

    OpenAIRE

    Bassanini, Andrea; Ernst, Ekkehard

    2001-01-01

    In this paper we present comparative evidence from OECD countries concerning the impact of labour market institutions and regulations on technological specialisation. The interplay between the degree of labour market flexibility, the systems of industrial relations and the knowledge base of different industries determines the viability of different human resource strategies thereby shaping the patterns of comparative advantage. Our empirical results show that countries with coordinated indust...

  3. Co-Marketing Alliances in Events Industry - Case IIR Finland Oy

    OpenAIRE

    Mäkelä, Anniina

    2010-01-01

    Objective of the Study The objective of this study was to investigate co-marketing alliances in the form of event sponsorship. The motivation for this study came from the industry practitioners, and there was also a research gap in existing literature. This study was to shed light into a main research problem that deals with the motivation and performance of co-marketing alliance in management education industry. Research Method This thesis represents a single case study that emp...

  4. MARKETING RESPONSES TO CHANGING CONSUMER PREFERENCES IN THE FRESH BEEF INDUSTRY

    OpenAIRE

    Procopio, Mary Elizabeth

    1990-01-01

    The fresh meat industry is changing the way it markets its products. The decline in red meat consumption that has resulted from greater consumer concerns about the "healthfulness" of red meat, coupled with changes in consumer lifestyles emphasizing a need for convenience is contributing to the diminishment of "commodity selling" in favor of a true "marketing" approach (Pierson and Allen, 1986). In a traditional industry such as meats, the shift from a commodity-selling perspective (i.e., sell...

  5. Pre-Clinical Medical Students’ Exposure to and Attitudes Toward Pharmaceutical Industry Marketing

    OpenAIRE

    Fein, Eric H.; Vermillion, Michelle L.; Uijtdehaage, Sebastian H.J

    2009-01-01

    Background - Recent studies have examined the exposures and attitudes of physicians and third- and fourth-year medical students toward pharmaceutical industry marketing, but fewer studies have addressed these topics among pre-clinical medical students. Thus, the purpose of this study was to assess pre-clinical students’ level of exposure to the pharmaceutical industry and their attitudes toward marketing. Method - First and second-year medical students at UCLA completed a 40-item survey based...

  6. The Industry of Electronic Signal Conditioning Modules : An Analysis of the Swedish Market

    OpenAIRE

    Montalvo, Henrik

    2007-01-01

    In this thesis, I conduct the analysis of market competition applied to the industrial and technical products, namely, Electronic Signal Conditioning Modules developed by PR Electronics and sold in the Swedish market only. In the first chapter, I will review the existing theories on industrial analysis in an innovation context with the triple helix model in the European context and the open innovation model. In the second chapter, I will present a third model, namely the Michael Porter´s Five...

  7. Assessment of Marketing Orientation Concept in Jordanian Service Industry

    Directory of Open Access Journals (Sweden)

    Shaker Ismail

    2009-01-01

    Full Text Available Problem statement: The objective of this study was to explore the extent to which the concept of marketing orientation was clear and adopted by Jordanian service firms, focusing on the financial sector. Approach: Based on an empirical fieldwork. Results: The study concluded that the majority of Jordanian financial service firms had a misconception of marketing orientation concept. They believed that they exercise marketing orientation concept, while their actual practice of selling orientation. Conclusions: The study also concluded that the majority of these firms kept strategic planning at the top management level. Statistical testing showed that the length of experience in business was an important factor in the firm's clarity of the concept of marketing orientation. Several implications of the findings and recommendations were finally presented.

  8. Legal considerations for social media marketing by pharmaceutical industry.

    Science.gov (United States)

    Yang, Y Tony; Chen, Brian

    2014-01-01

    Social media marketing is the next frontier for direct-to-consumer advertising of pharmaceutical products, but represents an unchartered territory for regulatory action. With explosive growth in the use of social media, along with pharmaceutical companies' increasing adeptness at taking advantage of opportunities for social media marketing, the Food and Drug Administration (FDA) faces an urgent need to develop its own capacities to monitor and engage with social media marketing. In response to potential FDA action, pharmaceutical companies' marketing, regulatory compliance and legal staffs must work closely to design initiatives that are sensitive to FDA concerns. This article will address the current status of FDA regulations on social media advertising, their historical origins, challenges to implementation, and their likely future direction. PMID:24772685

  9. Market Power of the German Beer Industry on Export Markets - An Empirical Study -

    OpenAIRE

    Glauben, Thomas; Loy, Jens-Peter, 1964-

    1999-01-01

    In this paper the existence and magnitude of market power for the German beer exporters is tested. Two theoretical approaches to model incomplete competition on international markets are employed, the ?pricing to market? (PTM) model the ?residual demand elasticity? (RDE) approach. Estimations for both models over the period from 1991 to 1998 reveal incompatible results regarding the underlying theoretical models and with respect to the approach that is used. While significant market power is ...

  10. Market research of window units and doors industry in Russia

    OpenAIRE

    Grishankova, Elena

    2010-01-01

    The purpose of this research is to analyze macro-environmental and competitive forces in the Russian market and to determine possible entry modes for a new company. Some practical information on legal issues and regulatory organizations is also included in the paper in order to create a comprehensive overview of any potentially influential factors. The conceptual framework is based on the macro-environmental market research approach, Michael Porter’s five forces framework and internationa...

  11. Labeling in Food Industries – a Marketing Strategy

    OpenAIRE

    Neacºu Nicoleta Andreea

    2012-01-01

    The objective of foodstuff labeling is to guarantee that consumers have access to complete information on the content and composition of products, in order to protect their health and their interests. Other information may provide details on a particular aspect of the product, such as its origin or production method. Marketers use food labeling as a strategy to attract customers and promote products. In this paper we present role of food labeling for consumers, but also in marketing.

  12. MARKETING PLANS FOR COSMETIC INDUSTRY IN CHINA : Case Study: Sephora

    OpenAIRE

    Ji, Hanbing

    2016-01-01

    Cosmetic industry has developed at a very fast speed in China. Cosmetic industry includes a lot of products which has a great influence on people’s daily life. Chinese people who have reached a better standard of living and like to pay more attention to their appearance and they are more interested in cosmetic products which make them look better. Both females and males have increased their demands on cosmetic products. The competition in the cosmetic industry has increased, as doing busi...

  13. Market and Industry Structure and Corporate Cost of Capital.

    OpenAIRE

    Sudarsanam, Puliyur S

    1992-01-01

    The impact of the structural attributes of industries on the cost of capital to constituent firms is examined within the framework of the capital asset pricing model. The relationship between industry structure and systematic risk that the capital asset pricing model posits as the sole determinant of security returns is investigated using regression methodology. The results show that industry characteristics, such as capital intensity and the capital to labor ratio, and entry barriers, such a...

  14. Digital Dividend Aware Business Models for the Creative Industries: Challenges and Opportunities in EU Markets

    Science.gov (United States)

    Cossiavelou, Vassiliki

    EU counties have a historically unique opportunity to enable their creative industries to promote the knowledge societies, applying new business models to their media content and networks markets, that are digital dividend (DD) aware. This new extra-media gatekeeping factor could shape new alliances and co operations among the member states and the global media markets, as well.

  15. Intensity of Competition and Market Structure in the Italian Banking Industry

    NARCIS (Netherlands)

    Giannetti, C.

    2008-01-01

    This work tests the predictions of Sutton’s model of independent submarkets for the Italian retail banking industry. In the first part of this paper, I develop a model of endogenous mergers to evidence the relationship between firms’ conduct, market entry and market structure. In the second part, I

  16. Competition in the Natural Gas Industry : The Emergence of Spot, Financial, and Pipeline Capacity Markets

    OpenAIRE

    Juris, Andrej

    1998-01-01

    Countries in Asia, Europe, and North and South America are introducing reforms to boost efficiency and attract new private investment in their natural gas industries. The trend has been to unbundle along vertical and horizontal lines and to open wholesale gas markets to new entrants. These new entrants stimulate competition and the development of new markets--in gas supply, in financial ga...

  17. Supply-demand analysis. Volume II. of the offshore oil industry support craft market. Final report

    Energy Technology Data Exchange (ETDEWEB)

    Durfee, J.H.

    1977-10-01

    Volume Two of this report presents a description of the market for offshore petroleum industry support craft and an analysis of that market. Financial performance of five major operating companies is described. A forecast of support craft supply and demand for 1977, 1982, and 1987 is included.

  18. Market Sentiment Deterioration and Stock Returns: The Case of the Japanese Electric Appliances Industry

    OpenAIRE

    Chikashi Tsuji

    2012-01-01

    This paper aims to clarify the characteristics of the return dynamics of the Japanese electric appliances industry stocks in markets with deteriorated investor sentiment. The contributions derived by our empirical analysis are as follows. First, this paper newly clarifies that high beta stocks show conjunctional behavior when investor sentiment is deteriorated in stock markets. Second, we also clarify that high size stocks also exhibit conjunctional behaviors in markets with deteriorated sent...

  19. The marketing of tourism services in Ireland as represented by the hotel and catering industries

    OpenAIRE

    Mitchell, Malcolm

    1993-01-01

    The vulnerability of Irish business stems from their tendency to rely on single products or market characteristics for success, instead of developing a comprehensive marketing strategy Desk research was undertaken in order to develop a better understanding of services marketing and create a background of the tourism industry. The nature of services was identified,as well as the processof the development of Irish services,along with the increasing dependence on services for employment. ...

  20. Remediation of Media Markets toward Media Entrepreneurship, how recession reconstructed media industry

    OpenAIRE

    Khajeheian, Datis; Roshandel Arbatani, Teher

    2011-01-01

    The paper investigates evolution of media industry toward the media small and entrepreneur firms, which partly stimulates by global recession. Four questions has been asked:1) What is the effect of recession on media market and on entrepreneurial activities of small media firms and innovators? ,2)What is the strength of media entrepreneurs to rely on it, in emerging media market?, 3)Is focus of media entrepreneurs different from established and large media companies?,4) how media market shoul...

  1. Energy services in Swedish industrial firms : A multidisciplinary analysis of an emerging market

    OpenAIRE

    Backlund, Sandra; Eidenskog, Maria

    2011-01-01

    The European commission highlight the energy service market as an important means to improve energy efficiency. Both the Energy service directive and the new suggested Energy Efficiency Directive urge member states to facilitate market development for energy services. The industrial sector is estimated to have large energy efficiency potential. The aim of this multidisciplinary report is to investigate the state of the Swedish energy service market 2011, both from the supply side and from the...

  2. Comparative analysis of present marketing strategy: David vs. Goliath in confectionery industry

    OpenAIRE

    Marjanova Jovanov, Tamara

    2012-01-01

    SMEs and large corporations differ in many ways: size by number of employees, finance, management style, organizational structure, target market, marketing strategy… Yet, one thing is in common – the general importance for the national and global economy, expressed in the summed number of employees, share of GDP, etc. This paper provides insight into existing marketing strategies in national SMEs and large companies from the confectionery industry in Republic of Macedonia. Due to the fact tha...

  3. Marketing Strategy of Integration as a Condition of Modernisation of the Lift Industry

    OpenAIRE

    Zamlinskaya Olga V.

    2013-01-01

    The article justifies selection of a marketing strategy of Ukrainian companies of lift servicing, which would provide an opportunity to ensure their economic growth and modernisation. Having analysed literature, it systemises features of classification of marketing strategies and identifies new approaches and strategy types. It offers solution of the problem of modernisation of the lift industry of Ukraine by means of selection of the marketing strategy of growth in the form of horizontal con...

  4. Industrial Marketing in Sport: Understanding Season Ticket Renewal Across Account Types

    OpenAIRE

    Clinton J. Warren

    2015-01-01

    This paper is the first to extend industrial (or business-to-business) marketing principles to the market for traditional season tickets. In doing so, a three-dimensional characterization of the season ticket holder (STH) is developed and provides a new foundation upon which market segmentation and ticket sales initiatives can be built. This study then uses this new framework to segment and examine the key renewal factor differences across STH account types. Specifically, group differences on...

  5. Theoretical foundations of ensuring the marketing activities’ effectiveness of industrial enterprise

    OpenAIRE

    Nataliia Strupynska

    2013-01-01

    The improved definition of “marketing activities of the enterprise” has been proposed, the difference of which is the integration of system and process approaches. The author’s hierarchy schema of marketing activities’ objectives of the industrial enterprise has been developed, the novelty of which is to bring together two groups of objectives – economic and social, which are discussed in terms of the elements of the marketing mix: economic (4P) and social (5P). The definition of the marketin...

  6. The development of the infrastructure of the environmentally-friendly goods market of industrial region

    OpenAIRE

    О.V. Bieliakova; D.V. Solokha

    2013-01-01

    The aim of the article. In this article the author analyses the processes of formation of the environmentally-friendly goods market infrastructure in Ukraines industrially developed regions with the definition of the key factors of influence on these processes.The results of the analysis. It is established, that in the conditions of development of the environmentally-friendly goods market infrastructure important role is played by the process of ecologically clean products marketing organizat...

  7. NATIONAL ENGINEERING INDUSTRIES LTD. - A CASE STUDY ISSUES, ASPECTS AND STEPS INVOLVED IN MARKETING BEARINGS INTERNATIONALLY

    OpenAIRE

    Taparia, Sunayna

    2008-01-01

    With the globalization of the world economies, International Marketing is gaining more and more prominence. India being a developing economy has recently entered into the global market. It will be very interesting and challenging to take up International Marketing of bearings, of an Indian company. I choose National Engineering Industries Ltd. To conduct my research, as it is a leading bearing company in India and also because it is in the process of making a strong hold internationally which...

  8. Market structure in the US electricity industry: a long-term perspective

    International Nuclear Information System (INIS)

    We estimate changes in market structure in the US electric power industry during the last three decades using two independent approaches. First, we estimate an industry-wide conjectural-variations parameter. We find that industry concentration was generally rising during the 1970s but has been gradually and consistently falling since the early 1980s. To check the robustness of these results, we then use a translog production function to estimate the Lerner Index. The results confirm that the industry was becoming less concentrated during the 1980s, though the Lerner Index tended to fluctuate during the late 1980s and early 1990s. Our results suggest that the current state of the electricity industry may have more to do with long-term changes in market structure than recent attempts to establish competitive wholesale electricity markets. (author)

  9. The role of industry in bringing foods for particular nutritional uses (PARNUTS) to the market.

    Science.gov (United States)

    Leathwood, P; MacLean, W; Uauy, R

    1999-12-01

    The process of bringing new food products from innovation to implementation requires a high level of interaction between researchers, marketers, and consumers. Researchers from industry and academia have the task of developing products that are not only efficacious, but also have a high probability of consumer acceptance. For most foods, industry must provide the most leadership in finding new product concepts, determining which products will have the widest markets, and in funding research and development. To accomplish these tasks, industry has forged partnerships with academic centers and scientists who excel in research and development, and continues to search for the best ways to communicate with consumers. For some FSMPs, other considerations, such as medical and nutritional needs (e.g., products for inborn errors of metabolism), might change the pattern of industry leadership. The following article explores the ways in which industry can facilitate the development and acceptance of beneficial and marketable food products. PMID:10723641

  10. BusTechn

    Institute of Scientific and Technical Information of China (English)

    2002-01-01

    Introduced the characteristics of series communicat io n I 2C bus and basic communication protocol, and introduced the application of the bus I 2C according to the image sensor OV7610.The computer correspondence s tyle can be divided the parallel correspondence and the series correspondence. T he rate of series correspondence is rapid, and the property of real time is exce llent. Because the number of ports which it takes is great, it is not proper to miniaturize. Whereas the rate of series corresponden...

  11. The dynamics of market structure and market size in two health services industries

    OpenAIRE

    Timothy Dunne; Shawn D. Klimek; Roberts, Mark J.; Yi Xu

    2007-01-01

    The relationship between the size of a market and the competitiveness of the market has been of long-standing interest to IO economists. Empirical studies have used the relationship between the size of the geographic market and both the number of firms in the market and the average sales of the firms to draw inferences about the degree of competition in the market. This paper extends this framework to incorporate the analysis of entry and exit flows. A key implication of recent entry and exit...

  12. BUS 644 (New) Ash course tutorial / uophelp

    OpenAIRE

    uophelp

    2015-01-01

    www.uophelp.com       BUS 644 Week 1 DQ 1 Ethical Issues and Operations BUS 644 Week 1 DQ 2 Business Processes BUS 644 Week 1 Midas Case Study BUS 644 Week 2 DQ 1 Productivity BUS 644 Week 2 DQ 2 Product Design and Quality BUS 644 Week 2 Memorial Hospital Case Study BUS 644 Week 3 DQ 1 Suppliers BUS 644 Week 3 DQ 2 Forecasting Methods BUS 644 Week 3 Outsourcing BUS 644 Week 4 DQ 1 Process Selection Product Design and Capacity BUS 64...

  13. BUS 370 Ash course tutorial / uophelp

    OpenAIRE

    uophelp

    2015-01-01

     For more course tutorials visit www.uophelp.com   BUS 370 Week 1 DQ 1 TGIF BUS 370 Week 1 DQ 2 Corporate Culture BUS 370 Week 2 DQ 1 Managing Change BUS 370 Week 2 DQ 2 Diagnostic Models BUS 370 Week 3 DQ 1 The Farm Bank BUS 370 Week 3 DQ 2 Communication Processes BUS 370 Week 3 Real World Application of OD Principles BUS 370 Week 4 DQ 1 Goal Setting Model BUS 370 Week 4 DQ 2 Self-Managed Work Teams BUS 370 Week 5 DQ 1 Lafarge BUS...

  14. BUS 600 Ash course tutorial / uophelp

    OpenAIRE

    uophelp

    2015-01-01

    For more course tutorials visit www.uophelp.com   BUS 600 Week 1 Assignment Vision Statement BUS 600 Week 1 DQ 1 Importance of Communication BUS 600 Week 1 DQ 2 Ashford Learning Resources BUS 600 Week 2 Assignment Topic Thesis Statement for Research Paper BUS 600 Week 2 DQ 1 Reducing Communication Barriers BUS 600 Week 2 DQ 2 Intercultural Communication Competence BUS 600 Week 3 Assignment Communications Skill Assessment BUS 600 Week 3 DQ 1 Technol...

  15. BUS 600 ASH COURSE TUTORIAL/UOPHELP

    OpenAIRE

    MADHU

    2015-01-01

    For more course tutorials visit   www.uophelp.com   BUS 600 Week 1 Assignment Vision Statement BUS 600 Week 1 DQ 1 Importance of Communication BUS 600 Week 1 DQ 2 Ashford Learning Resources BUS 600 Week 2 Assignment Topic Thesis Statement for Research Paper BUS 600 Week 2 DQ 1 Reducing Communication Barriers BUS 600 Week 2 DQ 2 Intercultural Communication Competence BUS 600 Week 3 Assignment Communications Skill Assessment BUS 600 Week 3 D...

  16. IMPACT OF GLOBALIZATION ON PRODUCT DEVELOPMENT AND MARKETING STRATEGIES OF SOME SMALLAND MEDIUM SCALE PHARMACEUTICAL INDUSTRIES IN MAHARASHTRA

    OpenAIRE

    Khan, A. R.

    2015-01-01

    Pharmaceutical Industries play a very vital role in modern economy. Pharmaceutical marketing and different products generate funds. The Pharmaceutical market has been described as most important market. The paper deals with the impact of globalization on product development and marketing strategies of Pharmaceutical Industries. The interstate market has suffer in India from heavy taxes, which results not only low volume of trade but also restrict the growth and development. the...

  17. Functional and Organisational Aspects of Forming the Marketing Strategies of Industrial Enterprises' Innovative Development

    OpenAIRE

    Svitlana Kovalchuk

    2014-01-01

    The article deals with the definition of industrial enterprises' innovative development. The scope of internal conflicts within enterprises' innovative activities as well as the ways to eliminate them is defined and formalised. The article reveals the process of formation and realisation of marketing strategies of industrial enterprises' innovative development.

  18. 77 FR 8843 - Acquisition of Items for Which Federal Prison Industries Has a Significant Market Share

    Science.gov (United States)

    2012-02-15

    ... Defense Acquisition Regulations System Acquisition of Items for Which Federal Prison Industries Has a... notice published February 8, 2012, at 77 FR 6549, make the following correction to ``DATES: Effective... Prison Industries' share of the DoD market is greater than five percent. DATES: Effective Date:...

  19. 78 FR 16479 - Acquisition of Items for Which Federal Prison Industries Has a Significant Market Share

    Science.gov (United States)

    2013-03-15

    ... Defense Acquisition Regulations System Acquisition of Items for Which Federal Prison Industries Has a... was published at 74 FR 59914 which amended the Defense Federal Acquisition Regulation Supplement... annual list of product categories for which the Federal Prison Industries' share of the DoD Market...

  20. Learning NServiceBus

    CERN Document Server

    Boike, David

    2013-01-01

    This is a practical tutorial containing hands-on examples for creating a messaging and SOA based service bus.This book is for .NET developers who are looking for ways to overcome problems related to buggy third party web service integrations, codebases that have grown into a big ball of mud, and batch jobs failure.

  1. Relationship Marketing Tactics and Customer Loyalty-A Case of the Mobile Telecommunication Industry in Ghana

    Directory of Open Access Journals (Sweden)

    Godfred Yaw Koi-Akrofi

    2013-01-01

    Full Text Available The study was aimed at assessing the impact of relationship marketing tactics on customer loyalty in the Ghanaian mobile industry where deregulation has led to intense competition and scramble for market share. Marketers in the industry are employing variety of relationship marketing tactics to attract and retain customers. This research study adopted four relationship marketing tactics (service quality, price perception, brand image and value offered typical of a service industry and examined their impact on customer loyalty in the Ghanaian mobile industry. A self-completion questionnaire with a total of 40 closed questions was developed to gather field data. All of the items were measured by using a five-point Likert-type response scales, defined with 5 as strongly agree and 1 as strongly disagrees. Reliability test and some parametric and non-parametric tests were conducted and the results showed that there exist a positive significant relationship between each of the four relationship marketing tactics (namely service quality, price, value offered and brand image and customer loyalty. The results are consistent with evidence in the extant literature. The study provides insight and significant feedback from mobile phone users to the telecommunication operators. As the competitive environment increasingly becomes fierce, the voice and preferences of the customers are also becoming the priority. This finding is expected to serve as a guide and help to telecommunication managers in making informed judgment about the relationship marketing mix relevant to the present customer’s need that yields increase in revenue and profit.

  2. BUS 475 UOP Course Tutorial/ Tutorialrank

    OpenAIRE

    john

    2015-01-01

    For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 6 Times, Rating: A+   BUS 475 Capstone Final Examination Part 1   1.    In the managerial function of __________, managers encourage and motivate workers to work toward organizational goals.   2.    eBay.com is a vast auction site that is similar to a competitive market in some ways but differs from it in others. Which of the following describes...

  3. An information flow among industry sectors in the Korean stock market

    Science.gov (United States)

    Oh, Gabjin; Oh, Tamina; Kim, Hoyong; Kwon, Okyu

    2014-12-01

    We investigate the information flow among 22 industry sectors in the Korean stock market by using the symbolic transfer entropy (STE) method. We consider the daily index of 22 industry sectors in the Korean Composite Stock Price Index (KOSPI) from January 3, 2000 to March 30, 2012. We measure the degree of asymmetry in the information flow and the amount of information flow among the industry sectors before, during, and after the subprime crisis in order to analyze how to relate them to the market crisis. We find that the amount of information flow and the number of connectedness during the financial crisis in the Korean stock market are higher than those before and after the market crisis. In addition, we find the role of the insurance sector, which is related to risk management, increases as information source after the crisis.

  4. Market-based implementation of Kyoto commitments: how the financial/insurance sector can support industry

    International Nuclear Information System (INIS)

    The implementation of the Kyoto Protocol in the context of the Framework Convention on Climate Change will probably lead to economic winners and losers in various sectors of the economy. Especially carbon intensive industries will need to develop hedging strategies to prevent potential negative effects and to optimise market opportunities. Such strategies can be based on technological innovation, market and product diversification, and on financial/legal offsets. The Kyoto Protocol has introduced new market-based instruments, which can, in a near future provide such hedging opportunities. These include joint implementation, the so-called clean development mechanism, and international emissions trading. The financial services and insurance sector are the natural partners of industry in designing tailored hedging strategies. It is recommended that industry, financial services and insurance companies take a more proactive role in further developing the market-based instruments established by the Kyoto Protocol. (Author)

  5. Liberalization and enlargement: effects of the industrial organisation of natural gas markets in Eastern Europe

    International Nuclear Information System (INIS)

    After half a century of political division within the European continent, and of State control over national energy industries, a new industrial and political organisation model aiming at creating a single natural gas market tends to emerge currently within the enlarged European Union. Yet new member countries are former centrally planned, socialist economies, with very different industrial structures for natural gas. However, those countries should adjust to the institutional framework applicable in the European Union, including bringing their gas industries into compliance with the liberalization process that old member countries initiated years ago. In that unprecedented context, one basic issue is whether the gas industry liberalization, in the framework of the enlargement, will have expected results in terms of competition, efficiency and profits for Eastern countries, whether new members or candidates for membership. The objective of the research work behind this article was to analyse the effects of that complex trend on the industrial organisation of gas markets in eastern Europe. (author)

  6. Review of China's Petrochemical Industry and Market in 2003

    Institute of Scientific and Technical Information of China (English)

    2004-01-01

    @@ Resin China's resin industry is characterized with three features in 2003. First of all, the production grew significantly in 2003 because both of Shanghai Petrochemical and Yangtze Petrochemical were added with a 200,000-ton polypropylene productivity in 2002.

  7. Implementing Brand Valuation in Marketing Management: Estonian Food Industry Cases

    OpenAIRE

    Lele Aak; Alan Brokaw; Mait Miljan

    2004-01-01

    The dynamic global business environment creates brand strategy challenges for companies, including those in fast-adjusting Central and Eastern European countries. Some of the main topics that businesses have to face are brand building, brand equity and brand valuation. The importance of brands varies across and within industries. This paper focuses on analyzing the need for brand building, brand equity, and brand valuation in food industry, with a focus on Estonian businesses. Specifically, t...

  8. Managing industrial service offerings in global business markets

    OpenAIRE

    Kowalkowski, Christian; Kindström, Daniel; Brehmer, Per-Olof

    2011-01-01

    Purpose – Despite the increased focus on industrial services in manufacturing companies, little research to date has focused on understanding the roles of local and central organizations in global service management. In order to address this research gap, the paper investigates how industrial service offerings are developed and managed in multinational manufacturing companies. Design/methodology/approach – A qualitative case study with respondents from two internationally leading manufacturer...

  9. Effects of marketing ethics on customer satisfaction in tourism industry

    OpenAIRE

    Anxin Xu; Chich-Jen Shieh

    2014-01-01

    Reputation is key in the management in tourism industry. In other words, a company should present favorable corporate image to enhance the trust of the customers and further induce the purchase intention and behaviors so as to enhance the sustainable management of tourism businesses. Customers’ Trust is the support of tourism industry, as it satisfies the basic demands for travel guarantee and safety. Following the promotion of consumer awareness, consumers tend to purchase products or accept...

  10. Music, industry and promotion: how has music marketing changed?

    OpenAIRE

    2013-01-01

    El autor se interroga desde su experiencia y perspectiva como gestor en la industria musical, sobre las estrategias de marketing a desarrollar ante la entrada en juego de nuevos canales de difusión de los productos musicales, valorando su impacto y proponiendo alternativas a un modelo ya obsoleto de comercialización de los productos musicales.

  11. Theoretical foundations of ensuring the marketing activities’ effectiveness of industrial enterprise

    Directory of Open Access Journals (Sweden)

    Nataliia Strupynska

    2013-11-01

    Full Text Available The improved definition of “marketing activities of the enterprise” has been proposed, the difference of which is the integration of system and process approaches. The author’s hierarchy schema of marketing activities’ objectives of the industrial enterprise has been developed, the novelty of which is to bring together two groups of objectives – economic and social, which are discussed in terms of the elements of the marketing mix: economic (4P and social (5P. The definition of the marketing activities effectiveness of the enterprise has been improved and the constituents for the evaluation of its effectiveness have been generalized. The basic constituents of the marketing activities effectiveness of the industrial enterprise and their relationship based on the holistic concept have been outlined.

  12. Market orientation at industry and value chain levels: Concepts, determinants and consequences

    DEFF Research Database (Denmark)

    Grunert, Klaus G.; Jeppesen, Lisbeth Fruensgaard; Jespersen, Kristina Risom;

    -institutional theory, transaction cost economics, network theory and the political-economic approach to the analysis of marketing channels, potential determinants of market orientation at value chain levels are identified. These determinants and their possible interaction may serve as guiding principles for empirical......The term market orientation, defined as sets of activities dealing with the generation and dissemination of market intelligence as well as with responding to it, is extended from the organisation level to the value chain level. By drawing on theories from industrial economics, neo...

  13. THE ROLE OF MARKETING IN THE EVOLUTION OF THE MUSIC INDUSTRY

    OpenAIRE

    Miroslav Skoro

    2013-01-01

    This work will consider the development and parameters of the music industry, and present the creative connections between marketing and the music industry in light of world technological advancements. Special emphasis will be placed on defining the music industry of the Republic of Croatia, with respect to the National Classification System in contrast to relative world solutions, especially in light of the imminent entry of the Republic of Croatia to the European Union, as well as, consumer...

  14. A Re-examination of Online Marketing Strategies for Graduate Recruitment in the Insurance Industry

    OpenAIRE

    Rana, Zain

    2010-01-01

    "Cynics sometimes refer to the insurance industry as boring, old-fashioned and bureaucratic. What can Zurich do to challenge such misconceptions and better market themselves to potential graduate applicants?” In recent times, there has been a noticeable shortfall in graduate level applications to insurance firms. The industry is now facing problems of an ageing workforce and are undergoing difficulty attracting graduates, as compared to other industry sectors such as a banking, fi...

  15. How does the tobacco industry attempt to influence marketing regulations? A systematic review.

    Directory of Open Access Journals (Sweden)

    Emily Savell

    Full Text Available BACKGROUND: The Framework Convention on Tobacco Control makes a number of recommendations aimed at restricting the marketing of tobacco products. Tobacco industry political activity has been identified as an obstacle to Parties' development and implementation of these provisions. This study systematically reviews the existing literature on tobacco industry efforts to influence marketing regulations and develops taxonomies of 1 industry strategies and tactics and 2 industry frames and arguments. METHODS: Searches were conducted between April-July 2011, and updated in March 2013. Articles were included if they made reference to tobacco industry efforts to influence marketing regulations; supported claims with verifiable evidence; were written in English; and concerned the period 1990-2013. 48 articles met the review criteria. Narrative synthesis was used to combine the evidence. RESULTS: 56% of articles focused on activity in North America, Europe or Australasia, the rest focusing on Asia (17%, South America, Africa or transnational activity. Six main political strategies and four main frames were identified. The tobacco industry frequently claims that the proposed policy will have negative unintended consequences, that there are legal barriers to regulation, and that the regulation is unnecessary because, for example, industry does not market to youth or adheres to a voluntary code. The industry primarily conveys these arguments through direct and indirect lobbying, the promotion of voluntary codes and alternative policies, and the formation of alliances with other industrial sectors. The majority of tactics and arguments were used in multiple jurisdictions. CONCLUSIONS: Tobacco industry political activity is far more diverse than suggested by existing taxonomies of corporate political activity. Tactics and arguments are repeated across jurisdictions, suggesting that the taxonomies of industry tactics and arguments developed in this paper are

  16. Marketing pharmaceutical products to physicians. Sales reps influence physicians' impressions of the industry.

    Science.gov (United States)

    Creyer, E H; Hrsistodoulakis, I

    1998-01-01

    A survey conducted at a large, Midwest teaching hospital provides a better understanding of how marketing activities influence physicians' impressions of the pharmaceutical industry; in particular, the extent to which physicians believe that the pharmaceutical industry understands their needs and the extent to which it is concerned about improving the overall quality of health in the United States. Also, the authors explore the motivation of the pharmaceutical industry: Is it primarily concerned with patients or with its own self-interest? PMID:10180333

  17. STATUS OF LEAN MANUFACTURING IMPLEMENTATION ON SECONDARY WOOD INDUSTRIES INCLUDING RESIDENTIAL, CABINET, MILLWORK, AND PANEL MARKETS

    OpenAIRE

    Adrian Pirraglia; Daniel Saloni; Herman van Dyk

    2009-01-01

    Lean Manufacturing has helped several industries to achieve operational and manufacturing excellence by increasing productivity and enhancing quality, while reducing waste and costs. However, the wood industry has been historically slow in adopting this philosophy and its many tools. In times when overseas competition has taken big portions of the traditional market share for U.S based wood industries, it has become important that companies start to take actions in order to regain competitive...

  18. Youth Advocates’ Perceptions of Tobacco Industry Marketing Influences on Adolescent Smoking: Can They See the Signs?

    Directory of Open Access Journals (Sweden)

    Malinda Douglas

    2016-03-01

    Full Text Available Point-of-sale (POS advertising at retail stores is one of the key marketing avenues used by the tobacco industry. The United States Surgeon General urges actions to eliminate POS tobacco advertisements because of their influence on youth smoking. Many youth empowerment programs are implemented to address tobacco industry marketing influences, including POS tobacco advertisements. While youth are asked to take on such collective action, little is known regarding their perceptions and understanding of tobacco industry marketing influences and related advocacy activities. This mixed methods study examined Oklahoma’s tobacco control youth empowerment program members’ perceptions of tobacco industry marketing influences. Four focus groups were held with active program members from rural and urban areas. Overall, the focus group participants viewed the program as purposeful, as an avenue to help others, and as a way to make a difference. Specifically, the older participants (median age = 18 years identified tobacco industry marketing influences such as POS, movies, and magazine advertisements and reported participating in activities that counter POS tobacco advertisements at retail stores. Likewise younger participants (median age = 16 years, identified similar tobacco industry marketing influences, but also included tobacco use by friends and family as tobacco industry marketing influences. Moreover, the younger participants did not report engaging in activities that addressed POS tobacco advertisements. The study results suggest that the empowerment program should tailor its programming, training, materials, and activities with input from youth of various ages. Thoughtfully developed messages and specific activities can truly empower youth and maximize their contribution as change agents who address POS or other initiatives at the retail environments to prevent chronic diseases.

  19. Implementing a Large Data Bus VLIW Microprocessor

    Directory of Open Access Journals (Sweden)

    Weng F. Lee

    2008-01-01

    Full Text Available Microprocessors have grown tremendously in its computing and data crunching capability since the early days of the invention of a microprocessor. Today, most microprocessors in the market are at 32 bits, while the latest microprocessors from IBM, Intel and AMD are at 64 bits. To further grow the computational capability of a microprocessor, there are two possible paths. One method is to increase the data bus size of the microprocessor to 128/256/512 bits. The larger the data bus size, the more data can be crunched at any one time. The second method is to implement multiple microprocessor core in a single microprocessor unit. For example, Intel's Pentium 4 Dual Core and AMD's Athlon Dual Core both have two microprocessor core within a single microprocessor unit. Latest from Intel and AMD are quad core microprocessors with four microprocessor core within a single microprocessor unit. Both methods have its advantages and disadvantages. Both methods yields different design issues and have different engineering limitations. This research looks into the possibility of implementing a large data bus size VLIW microprocessor core of 256 bits on the data bus. VLIW is chosen as opposed to CISC and RISC due to its ease of scalability.

  20. Marketing communications in industrial B2b markets enhancing the value of the corporate brand relying on common added values

    Directory of Open Access Journals (Sweden)

    Jose Ignacio Monrabal

    2013-09-01

    Full Text Available Today, industrial Business-to-Business (B2B markets are mainly characterized by a highly trained customer for making rational decisions in a highly competitive and global market, requiring more than ever organizations to approach their markets with a single and consistent message. Such demanding scenario requires to define a corporate brand transmitting in one message all the advantages that a Customer may appreciate in the long-term, based not only on what the company stands for in the market, but also the benefits of all its products throughout its portfolio. Such elements are referred as Common Added Values (CAVs, being some general examples the technology, quality, innovation and reliability; the capacity, infrastructure and distribution network; after-sales service policies, support and training; or the price and financial policies. This paper tries to explain the source of this need, describing the main differences between a brand communications model focused on the product or including the main B2B corporate values; and highlighting the main CAVs, to get an industry player either small or large, can succeed in generating brand equity through an integrated marketing communications strategy.

  1. Institutionalization of Markets and Issues of the Growth of Industrial Enterprises

    Directory of Open Access Journals (Sweden)

    Zamazii Oksana V.

    2015-09-01

    Full Text Available The article developes and proves a scientific hypothesis that strengthening the integration processes in the market space causes its institutionalization, and thus leads to the issues of proliferation of the free market players as a result of a division of spheres of influence between the major financial-industrial groups and corporations. It has been proved that a clear hierarchical structure, along with rigid subordination of free economic agents to the chief processor of resources within the growing corporations are those preconditions, which gradually form characteristics of an organization or an institution in terms of markets. An author's own definition of the notion of «institutional market» has been proposed, which is different from the classic formulation. It is emphasized that institutionalization of market space turns the latter into an another economic system, the main characteristics of which are: limited number of buyers and sellers; presence of conglomerates with rigid hierarchical relationships between buyers and sellers; etc. Enlargement and diversification of business as well as growth of its influence not only within its own industry sector, but also in the related sectors, leads to the fact that corporations are trying to control markets (supply and demand which meantime are turning into rigid management structures, acquiring characteristics of institutions (organizations. This hinders the market entry of new market players, increases risks of business and requires on the part of enterprises new marketing techniques for positioning the own ability to create customer value.

  2. Market Analysis of RFID Systems in Indian Automobile Industry

    OpenAIRE

    Mariappan, Ramachandran

    2010-01-01

    RFID is an emerging hot technology in tracking and tracing physical objects. The market for RFID ranges from technological artefacts like tags and reader infrastructure to software solutions and supply chain services. One of the key business sectors that have seen the initial benefits of RFID applications is the Automobile sector through improvements in local processes related to better production control and increased handling efficiency. In recent years, there has been a palpable shift in t...

  3. MARKETING COMMUNICATION TO INDUSTRIAL CLUSTERS OF SLOVAK REPUBLIC

    Directory of Open Access Journals (Sweden)

    Erika Loučanová

    2013-12-01

    Full Text Available Currently, the growing attention is paid to the promotion and development of clusters, i.e. concentration of businesses and other cooperating institutions in a sector and region. Despite of the economy globalization and sophisticated global communications technologies, the factor of geographical concentration should be declined, however the experts highlight the importance of direct contact with local and tacit knowledge. The aim of this paper is analyzing of marketing communication tools in different clusters of Slovakia.

  4. Green power marketing in Canada: the state of the industry

    International Nuclear Information System (INIS)

    The introduction of low-impact renewable energy in Canada's electricity supply is being accomplished using a relatively new, market-based initiative called green power marketing. Consumers now have the option of choosing their electricity supplier in two provinces, as a result of electricity market restructuring in those provinces. In some jurisdictions, green power is being offered at a premium price. Green power options are also available in other jurisdictions through the existing vertically integrated power companies. Green power programs are available to residential and commercial sector consumers in Alberta by ENMAX Energy and EPCOR Energy Services Inc. Prince Edward Island (Maritime Electric Company Ltd.) and Saskatchewan (SaskPower) both offer green power programs. The basis for those programs is specific amounts of electricity purchased. The success of the various programs was examined by the Pembina Institute for Appropriate Development, based on installed capacity of green power, consumer enrolment, product design, and environmental benefits. This report presented the results of this evaluation. For the purpose of this report, only those programs in place by the end of 2001 were considered. The environmental impacts of new generation technologies that were implemented as a result of green power marketing programs were analyzed. Historical emission data of the primary generation sources was used as a basis for the investigation and the quantification of the benefits in each province, since different types of power generation are used in the provinces. Greenhouse gases, acid deposition precursors, ground-level ozone precursors, particulate matter, and carbon monoxide are the significant emissions avoided through the use of green power. Included in the emissions reduction analysis in each province considered were life cycle emissions from conventional power sources and green power sources. Alberta, Saskatchewan and Prince Edward Island were the provinces

  5. Social Media Marketing in Fast Moving Consumer Goods Industry

    OpenAIRE

    Huber, Markus

    2014-01-01

    The aim of this master thesis is to analyze the social media engagement of the FMCGs (Fast Moving Consumer Goods) in Austria. The used methodologies are literature studies, Internet searches as well as internal data evaluations of the FMCG clients of a marketing agency. The thesis analyses selected key success factors on Social Media focusing on facebook, evaluates their development in the monitored period, and recommends main possibilities of future measures aiming on reaching an improvement...

  6. BUS 401 Ash course tutorial / uophelp

    OpenAIRE

    uophelp

    2015-01-01

    For more course tutorials visit www.uophelp.com   BUS 401 Week 1 DQ 1 Corporate Income Tax and Real Interest Rates BUS 401 Week 1 DQ 2 Cash Flow and Ratio Analysis BUS 401 Week 1 Assignment Ratio Analysis BUS 401 Week 1 Quiz BUS 401 Week 2 DQ 1 Annuity and Capital Asset Pricing BUS 401 Week 2 DQ 2 Bonds and Common Stock BUS 401 Week 2 Assignment Alternative Investments BUS 401 Week 2 Quiz BUS 401 Week 3 DQ 1 NPV, PI, and IRR BUS 401 Week 3 ...

  7. Green pricing: Customer-oriented marketing of the electricity industry

    International Nuclear Information System (INIS)

    There are at present about 15 established projects launched by energy suppliers in Germany which deserve to be called ''green pricing'' marketing strategies, and about an equal number of further projects at various stages of development which also offer as a ''green'' incentive for customers electricity from renewable energy sources. Worldwide, there are about 50 established green pricing projects, offered primarily in the USA, Switzerland and the Netherlands, and in Germany. The targeted customers of these projects for the time being are exclusively households that cannot easily switch over to other than their local suppliers. It can be expected that with progressive market liberalisation in Great Britain, the USA and, finally, in Germany, competition for this customer group will rapidly increase the number of green pricing marketing projects in these countries. This is why the article here presents a thorough analysis of the specific features of green pricing contracts, their impact on enhanced development and application of the technology for electricity generation from renewables, and a forecast on future developments. (orig./CB)

  8. The UK electricity market and the wind industry - a perspective of 1998 proposals

    International Nuclear Information System (INIS)

    After April 1st 1998, the Public Electricity Supplier monopoly ( in England, Wales and Scotland) over their local franchise market will cease and all customers, regardless of size, will be able to choose their supplier. These changes will have a major impact on the UK wind energy industry. An increased number of Second Tier Suppliers will compete with existing market players for electricity purchase from generators and sale of electricity to consumers. Market changes should improve possibilities for wind generators to obtain a Second Tier Supplier licence and serve the domestic, small demand, market. There may also be market opportunities to sell to specialist 'green' suppliers. The post 1998 changes are of importance to the European Union 'Guarantee of Result' project, which aims to promote small scale wind systems through guaranteed quality and performance of systems. For the Guarantee of Results to be utilised in the UK, all markets for the generated electricity from a wind system must be considered and evaluated. (Author)

  9. Some design lessons from market-based greenhouse gas regulation in the restructured Australian electricity industry

    International Nuclear Information System (INIS)

    There is growing worldwide interest in the use of market-based policy instruments for climate change regulation in the electricity sector. These mechanisms would seem to offer some efficiency and flexibility advantages over more traditional regulatory approaches, while being highly compatible with competitive market-based electricity industries. Australia has been an early and enthusiastic adopter of both electricity industry restructuring and market-based environmental instruments. This paper first outlines some of these recent policy developments. In particular, we describe the objectives, design and outcomes to date of electricity industry restructuring, the Mandatory Renewable Energy Target, the NSW Greenhouse Benchmarks, the Queensland 13% Gas scheme and Government accredited Green Power. From this, we draw some key design lessons for such market-based instruments. These include the perils of abstraction in scheme design, the vital importance of setting appropriate baselines in 'baseline and credit' schemes, the possibility that such measures may interact in ways that reduce their environmental effectiveness, 'market for lemon' risks with tradable instruments that have measurement, verification or 'additionality' difficulties, and the challenges of creating transparent liquid markets for these mechanisms. The mixed performance of these Australian schemes to date illustrates the need for great care in designing such market-based approaches

  10. Impact of petroleum industry horizontal divestiture on the coal market

    Energy Technology Data Exchange (ETDEWEB)

    Zimmerman, D.L.; Dymond, L.H.; Marris, R.L.

    1979-06-22

    Volume 2 contains appendices as follows: coal supply curves, coal supply model modifications, coal mine financing data, legislative proposals for horizontal divestiture, overview of oil companies in coal industry (including their coal reserves) and the major sources of data and bibliography. (LTN)

  11. Segmentation of the industrial market for food commodities

    DEFF Research Database (Denmark)

    Bech-Larsen, Tino

    2001-01-01

    by the appearance of changing demands and technological opportunities, which potentially can lead to differentiation possibilities. The article describes a framework for the study of industrial buying of food commodities and the results of a conjoint study based on interviews with oil purchasers in the margarine...

  12. Dual Focus upon Industrial Restructuring and Market Access Management

    Institute of Scientific and Technical Information of China (English)

    张立群

    2007-01-01

    The Central Economic Working Conference of the CPC sets out an important mission for China’s economic development in 2007:"tak- ing energy conservation and protection of the ecological environment as the starting point,actively promote optimization and upgrade of the industrial structure".

  13. On the Innovation of Marketing Channel Modes of China’s Seed Industry

    Institute of Scientific and Technical Information of China (English)

    Bican; LUO; Yunhai; FU; Chunxia; LUO; Ya; Zhu

    2015-01-01

    In China,the seed industry has fierce competition. The situation of homogeneous management and homogeneous products is serious. A key problem is simple and outmoded marketing channel of seed. It threatens sustainable development of seed enterprises. At present,the two-level distribution channel of seed industry has problems of similarity,low access threshold,and unfair benefit distribution,and thus urgently needs innovation. The innovation of distribution channel is inevitable requirement for promoting reorganization of China’s seed industry and building of new order,is necessary weapon for dealing with trans-national seed industry competition,is essential measure for lifting the overall service level of seed industry,and is also essential means for conforming to stage development of China’s agriculture. The innovation of seed marketing channel should consider changes of future agricultural development,deep-level demand of industrial market and services,scitech development level,fair distribution of industrial profit,and differentiated competition. It is recommended that channel innovation should follow the flat principle,have new and unique conception,give full play connection advantage of marginal industry,realize complementary advantages and mutual promotion,strengthen service awareness,combine with agricultural development trend,and seek sci-tech innovation of channel carrier- variety.

  14. APPLYING SUSTAINABLE MARKETING STRATEGIES – THE KEY TO OBTAINING COMPETITIVE ADVANTAGES ON THE INDUSTRIAL PRODUCTS MARKET

    OpenAIRE

    DURALIA Oana

    2014-01-01

    The crux of any marketing strategy is to give business an advantage in a competitive market. The success of implementing a strategy is measured in economic terms by: sales volume, market share, profits, listed stock prices etc. In general, managers attach too much importance to obtaining short-term profit and ignore or disregard the profit made by the company in the long run. If for a company the only objective is to achieve economic success in the short term, then the interest in the directi...

  15. Analysis of scenario of structural and technological modernization of the power industry in the context of competitive electricity markets

    OpenAIRE

    Evgeny Lisin; Igor Lebedev; Evgeniya Sukhareva; Ivan Komarov

    2014-01-01

    The article analyzes current status of and development trends in the power industry in a competitive electricity market. The most probable scenario of structural and technological modernization of the power industry and restructuring of the energy market are discussed. Technological foresight methods, allowing the development of parametric models of technological development of the industry have been studied.

  16. Regulating Pharmaceutical Industry Marketing: Development, Enforcement and Outcome of Marketing Rules

    OpenAIRE

    Mulinari, Shai

    2016-01-01

    This essay reviews work in sociology and cognate fields regarding pharmaceutical marketing and its regulation. In particular, it considers how this literature contributes to a better understanding of the process of pharmaceuticalization, defined as “the translation or transformation of human conditions, capabilities, and capacities into opportunities for pharmaceutical intervention.” The review addresses two research areas that offer productive avenues of investigations of the marketing-regul...

  17. Results of a European industrial heat market analysis as a pre-requisite to evaluating the HTR market in Europe and elsewhere

    International Nuclear Information System (INIS)

    High temperature nuclear reactors will mainly address the market of industrial cogeneration. This market is a part of the overall market of the heat concretely consumed by industry, in particular heat intensive industries. In simpler terms, the HTR market is a part of the industrial cogeneration market, which itself is a part of the industrial heat market. The EU-supported project EUROPAIRS (2009–2011) has therefore carried out a comprehensive study of the complete European industrial heat market in order to prepare for the deployment of HTRs. This information did not exist priori to the study. The purposes of this paper are (1) to present the methodology of the study and the experience gathered in order to exchange with non-European equivalent or future initiatives (beyond the discussions already engaged with the US), (2) to synthesise the quantitative results of the study and (3) to briefly report on the cogeneration usages in several key industries (e.g. chemicals, refining, steelmaking…) which may affect HTR designing. The paper finishes with some reflection on the part of the heat market that HTRs could potentially address. In correlation with our other paper on the pre-economic analysis, this paper intend to pave the way for an international cooperation on evaluating the market for HTR worldwide, which is an information of common interest to the HTR community

  18. BUS 435(ASH) UOP Course Tutorial/ Tutorialrank

    OpenAIRE

    john

    2015-01-01

    For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 4 Times, Rating: A+   ASHFORD BUS 435 Week 1 DQ 1 New or Established Venture?   ASHFORD BUS 435 Week 1 DQ 2 Business Opportunity   ASHFORD BUS 435 Week 1 Business Research   ASHFORD BUS 435 Week 2 DQ 1 Franchising   ASHFORD BUS 435 Week 2 DQ 2 Legal Forms   ASHFORD BUS 435 Week 2 Business Concept   ASHFORD BUS 435 Week 3 DQ...

  19. Bus rapid transit

    OpenAIRE

    Wright, Lloyd

    2002-01-01

    Effective public transit is central to development. For the vast majority of developing city residents, public transit is the only practical means to access employment, education, and public services, especially when such services are beyond the viable distance of walking or cycling. Unfortunately, the current state of public transit services in developing cities often does little to serve the actual mobility needs of the population. Bus services are too often unreliable, inconvenient and ...

  20. Analysis of the physiotherapy industry: challenges for marketing.

    Science.gov (United States)

    Sheppard, L

    1996-01-01

    The physiotherapy industry can be analysed using Porter's (1979) five forces. Physiotherapy uses medical, geographic and funding segmentation. The power of the buyers in these segments is considerable. Substitutes are posing a threat to physiotherapy with few barriers to entry to operate in the health care environment. The suppliers, particularly doctors, have significant power in referring clients. Competitive rivalry for these clients can exist between individual physiotherapists and multi-disciplinary clinics. The difference in orientation of private and public physiotherapy can also be a basis for rivalry. Repositioning to view the client as both the supplier and recipients enables the physiotherapy industry to gain competitive advantage and ensures long term growth. PMID:10164446

  1. Word-of-Mouth Marketing in the Music Industry: Are Record Labels Communicating Effectively With Their Target Market?

    OpenAIRE

    Hoak, Katherine

    2006-01-01

    This study explores the importance of word-of-mouth (WOM) communications in the context of consumers discovery of new music. It begins with an overall review of WOM theory, including traditional word-of-mouth, viral marketing, online social networks, and consumer motivation to participate in WOM activities. Qualitative interviews, conducted with music industry professionals as well as consumers of music, are analysed in order to determine whether or not music companies are communicating ...

  2. Efficacy testing and market research for the pork industry

    International Nuclear Information System (INIS)

    Low dose (less than 30 krad) gamma irradiation of Trichinella spiralis infected pork renders the parasites sexually sterile and blocks maturation of the ingested larvae in the host gut. Irradiation of freshly slaughtered, market weight hog carcasses indicate that larvae throughout the carcass have essentially identical sensitivities to radiation. The research data indicate that 30 krad of 0.66 MeV gammas can be delivered to market weight, split carcasses with acceptable uniformity, and that such a dose can provide a substantial margin of safety for human consumption of even heavily infected meat. Feasibility studies of pork irradiation in commercial operations have shown the process to be technically, economically, and financially feasible. Treatment during the first four years of operation in a 2,000 hog per day plant will cost about 0.0034 dollars per pound and 0.0011 dollars per pound thereafter. Social and political feasibility are addressed in a 1,000-family consumer survey completed in the first quarter of 1984. (author)

  3. The relationship between market orientation and performance in the hospital industry: a structural equations modeling approach.

    Science.gov (United States)

    Raju, P S; Lonial, S C; Gupta, Y P; Ziegler, C

    2000-06-01

    There is general consensus in the research literature that market orientation is related to organizational performance. This study examines this relationship in the hospital industry. One unique feature of this study is that both market orientation and performance are conceptualized as being multi-dimensional constructs. Hence the technique of Structural Equations Modeling (SEM) is used to examine the relationship. Analyses were based on market orientation and performance data obtained from 175 hospitals in a five-state region of the United States. The SEM results confirm the multi-dimensional nature of both market orientation and performance, and the strong relationship between the constructs. Interestingly, this relationship is found to be much stronger for smaller hospitals than for larger hospitals. Implications for the hospital industry are discussed. PMID:10907326

  4. Circuit breaker and bus

    International Nuclear Information System (INIS)

    Two close-open operations are required each pulse cycle at approximately 3 MA with the breaker in series with the burn supply, both forming a leg in parallel with the E-coil and the homopolar. To conduct the 3-MA current, approximately 30 breaker units are connected in parallel. Each unit is equipped with a counterpulse capacitor bank, and the bus for the 30 units is provided with a common saturable reactor core made of strip steel wound around the bus. Oil breakers of a special design are chosen because of their high arc resistance facilitating the current transfer to the homopolar machine and for obtaining precision timing in opening and closing of the contacts. The precision timing is achieved by a shock wave method with the oil serving as hydraulic medium. Each of the parallel breaker units possesses two sets of contacts, a stationary and a transient one. A 1-mΩ resistor in series with the transient contacts of each breaker unit is to improve the current sharing. The bus consists of room temperature copper, stranded and transposed to help provide current equalization under transient conditions

  5. Obesity and industry self-regulation of food and beverage marketing

    DEFF Research Database (Denmark)

    Ronit, Karsten; Jensen, Jørgen Dejgård

    2014-01-01

    -regulation in relation to obesity prevention is an emerging field of research, and further research is needed in such schemes’ definitions of regulatory standards, their monitoring and sanctioning mechanisms, and their interactions with public regulation, if industry self-regulation of marketing behaviour is to......-regulation regarding food and beverage marketing and nutrition labelling. Design: Five databases were searched for combinations of the search terms: obesity, nutrition, food, beverages, industry, self-regulation, labelling, advertising and marketing, and papers were selected on the basis of paper titles, and...... subsequently on the basis of abstracts. Results: Of the 4978 identified publications, 22 were included in the final review. The studies show that commitments in industry self-regulation schemes tend to be relatively vague and permissive, that the measurable effects of the self-regulations tend to be relatively...

  6. An exploration study on factors influencing on market orientation: A case study of tourism industry

    Directory of Open Access Journals (Sweden)

    Hamid Bagheri

    2013-06-01

    Full Text Available During the past two decades, tourism industry has become popular among many researchers in developing countries. Tourism is able to attract substantial amount of investment to some areas where many investors are normally unwilling to invest in. This paper, presents important factors influencing market orientation in tourism industry based on the implementation of factor analysis. The proposed study designs a questionnaire and distributes it among 267 experts who are involved in tourism industry. Cronbach alpha has been calculated as 0.873, which validates the overall questionnaire. The results of factor analysis have indicated that six factors of market oriented, limiting rules and regulations, strategic competition, marketing planning culture, financial figures and top management.

  7. An exploration study to find important factors in market entrance: A case study of truck industry

    Directory of Open Access Journals (Sweden)

    Zoheir Khodamoradi

    2013-09-01

    Full Text Available This paper presents an empirical investigation to find important factors influencing market penetration in truck industry. The proposed study designs a questionnaire in Likert scale consists of 51 questions, distributes it among 300 people who worked for different truck industry related units and collects 262 filled ones. Cronbach alpha is calculated as 0.89. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.845 and 3067.443, respectively. The study has implemented principal component analysis and the results have indicated that there were eight factors influencing entering truck making industry including adaptation strategies, new ideas, cost competitiveness, product capabilities, market characteristics, competition threats from external market environment and export accelerators.

  8. Liberalization and enlargement: impacts on the industrial organisation of natural gas markets in Eastern Europe

    International Nuclear Information System (INIS)

    In 2004, the EU has opened its commercial natural gas industry to competition, 'while eight former socialist countries have become member states. This ongoing institutional evolution is expected to have a great impact on the industrial organisation of the East European natural gas markets. Specificities and rigidities of the transport networks, as well as strong import dependency may in fact weaken the security of supply and confirm that natural gas is strongly affected by geopolitical constraints. By levering on an analysis of structure and strategies across natural gas markets in Eastern Europe, this dissertation explores the stakes of integration and liberalization on the industrial organisation of European natural gas and reveals the risk of an emerging oligopoly, and the cooperation between dominant players. Our main contention is that this evolution could possibly hinder network interconnection thereby thwarting the achievement of an integrated and single competitive natural gas market in the Union. (author)

  9. The Structure and Stability of Industrial Market Networks: Developing a Research Methodology

    OpenAIRE

    Campbell, N CG

    1984-01-01

    Research into buyer/seller relationships is a useful addition to traditional research into buyer behaviour and marketing strategy. A natural extension is to study the 'network' of buyer/seller relationships in a market. This paper describes results and methodology from four studies of buyer/seller networks in the packaging industry in Germany, Japan, France and Britain. Quantitative data on network stability and structure were collected and combined with responses from unstructured interviews...

  10. DOES STOCK MARKET LIBERALISATION BENEFIT THE ECONOMY? EVIDENCE FROM INDUSTRY-LEVEL DATA

    OpenAIRE

    Lee Chee Tong

    2005-01-01

    The paper examines the impact of stock market liberalisation on four industry-level economic variables, i) growth in real value added, ii) growth in real wages per worker, iii) growth in the number of employees and iv) growth in the number of firms using data on 18 developing countries for the period between 1981 - 2000. Genetic programming methodology is used to determine the liberalisation dates. Results from difference-in-differences regression indicate that stock market liberalisation has...

  11. Factors Influencing Producers’ Marketing Decisions in the Louisiana Crawfish Industry

    OpenAIRE

    Nyaupane, Narayan P.; Gillespie, Jeffrey M.

    2011-01-01

    Factors influencing farmer selection of a crawfish marketing outlet were analyzed using 2008 survey data from the Louisiana crawfish industry. Most farmers sell to wholesalers, followed by direct to consumer, direct to retailer, and finally to processors. A relatively high percentage of farmers grade crawfish prior to sale, with fewer washing, peeling, and purging crawfish. Probit results show farm size, farm income, household income, age, education, and pre-market grading and washing operati...

  12. Green Marketing and Sustainable Development of Garment Industry-A Game between Cost and Profit

    OpenAIRE

    Huanfeng Li; Weimin Cai

    2009-01-01

    This paper introduces how green marketing influences the sustainable development of garment industry. It analyses the cost and profit to implement green marketing, both in a short term and in the long run. In a short term the cost may increase. However, in the long run, the income will overweigh the cost. There’re five reasons: reduced cost, expanding export by broking down green barriers, establishing the enterprise’s green image, being more competitive and avoiding green tax. Therefore, imp...

  13. Internal Market Orientation Framework as a Source of Improving Service Quality within the Malaysian Hotel Industry

    OpenAIRE

    Lahap J.; Mohd Said N.; Rose K. H. C.; Sumarjan N.; Mohi Z.

    2014-01-01

    This paper is developed as a means to discover the importance of improving service quality within the Malaysian Hotel Industry. To support that contention it was found that there are a number of methodologies or approaches that can be used to improve service delivery. Recent publications show that there is an emerging methodology sought to improve employee performance and one of the approaches are known as Internal Market Orientation. The Internal Market Orientation model consists of three di...

  14. Technological and market capabilities and competitiveness in the Brazilian computer industry:a case study

    OpenAIRE

    Montanari de Matos, Murilo; Robles Reis de Queiroz, Sergio

    2013-01-01

    The computer market in Brazil is dominated by domestic private companies that compete with large multinational companies. This study aims, based on the case of Positivo Informatics, to discuss how national companies can compete in complex markets accumulating technological and non-technological competences. The theory on technological paradigms allows dividing the world computer industry into two groups: the companies that master the paradigm core, responsible for pushing forward the te...

  15. Italian Textile Industry:Throw an Embroidered Ball in the Chinese Market

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    Throwing an embroidered ball is an act of seeking marriage practiced by noble family maidens in ancient China. March 2009, the early spring of Beijing saw Italian textile industry’s passion for a close relationship with the Chinese market after a global shiver in the freezing economic winter. It is a ball of elegance, quality and sincere cooperation, which is to become larger and more attractive with the stable development of Chinese textile industry and the ever expansion of Chinese consumption market.

  16. Banking Market Structure, Financial Dependence and Growth: International Evidence from Industry Data

    OpenAIRE

    Nicola Cetorelli; Michele Gambera

    1999-01-01

    This paper explores the empirical relevance of banking market structure on growth. There is substantial evidence of a positive relationship between the level of development of the banking sector of an economy and its long-run output growth. Little is known, however, about the role played by the market structure of the banking sector on the dynamics of capital accumulation. This paper provides evidence that bank concentration promotes the growth of those industrial sectors that are more in nee...

  17. Have we been Mugged? Market Power in the World Coffee Industry

    OpenAIRE

    Christopher L. Gilbert

    2007-01-01

    The coffee industry is highly concentrated both at the retail and export stages. A number of recent commentaries have suggested that this concentration translates into monopolistic and monopsonistic pricing to the detriment of both consumers and farmers. Using time series data for eight major coffee-consuming countries and nine coffee exporters, we find that both retail and export markets have increased in competitiveness over recent decades. Retail markets in traditional coffee-consuming cou...

  18. Salesforce Competence Development and Marketing Performance of Industrial and Domestic Products Firms in Nigeria

    OpenAIRE

    Asiegbu Ikechukwu Francis; Awa H. Okorie; Akpotu Christopher; Ogbonna U. Benson

    2011-01-01

    Many organizations, including industrial and domestic products firms, no doubt, experience sub-optimal or even poor marketing performance. With the notion that sales force performance positively correlates with marketing performance, organizations view salesforce ineffectiveness and incompetence with grave seriousness and concern. The effect of poor sales force performance is not limited to firms alone but also to the economy by extension. This study surveyed the effects of sales force compet...

  19. The market for technology in the chemical industry: causes and consequences

    OpenAIRE

    Arora, Ashish; Fosfuri, Andrea

    2000-01-01

    The chemical industry provides a good example of the existence and functioning of a market for technology. This paper suggests that, in chemicals, patents have played a key role in facilitating the purchase and sale of technology. However, patents alone would not be sufficient for the rise of a market for technology. We suggest that the presence of specialized engineering firms has contributed to make chemical technology more widespread and has forced the large chemical corporations ...

  20. From commodity to customer value : the transition from a production-oriented to a market-oriented European dairy industry

    OpenAIRE

    Everwand, W.C.; Ingenbleek, P. T. M.; Backus, G.B.C.

    2007-01-01

    The European food industry has been regulated for a long time. Since the 1960s, the European market has been protected from imports by relatively high taxes. Companies in Europe therefore never had to fear real competition from outside the Union in their domestic markets. This changed, when, due to WTO negotiations, markets had to be more deregulated. Facing international competition, within the European food industry the concentration increased, leading to unified, oligopolistic markets. Try...

  1. Current market of industrial bio-products and biofuels, and predictable evolutions by 2015/2030. Synthesis

    International Nuclear Information System (INIS)

    The main objectives of this study were to describe the current status of the energetic and industrial bio-product markets (biofuels, bio-lubricants, biomaterials, papers, cosmetics, and so on), to identify and analyze the evolution perspectives of these new markets on a long and medium term, to define scenarios of evolution for different sectors (agro-industry, energy, organic chemistry), to identify the most promising new markets, and to select the priority agro-industrial sectors

  2. Marketing And Purchasing Of Industrial Goods: A Study Of The U.S. Commercial Aircraft Engine Industry

    OpenAIRE

    Frear, C R; Metcalf, L E

    1988-01-01

    Drawing upon the conceptual framework set forth in the IMP Interaction Model, this study examines the marketing-purchasing interface between organizations in the United States aircraft engine manufacturing industry. An enumeration of the domestic manufacturers of commercial aircraft engines matched with their suppliers of cast parts constituted the organizational frame of the study. The exchange of component parts incorporated into engines, which were identified by the purchasing organization...

  3. Policies of industrial market and science and technology: the case of Brazilian nuclear program

    International Nuclear Information System (INIS)

    The relationship between policies and the definition of a national program of nuclear energy, is considered. The case under study is the Brazilian one. It is shown that an overall evaluation of market, industry and science and technology is mandatory for the definition of a nuclear energy program, and serious fault and hesitation, leading to contradiction and failure, have their roots in a basic lack of definition in policies. The evolution of the Brazilian Nuclear Energy Program will probably remain at a mediocre level until a definition at the level of policy-making in marketing, industry and science and technology is firmly pursued and maintained. (Author)

  4. Italian Textile Industry: Throw an Embroidered Ball in the Chinese Market

    Institute of Scientific and Technical Information of China (English)

    2009-01-01

    @@ Throwing an embroidered ball is an act of seeking marriage practiced by noble family maidens in ancient China.March 2009,the early spring of Beijing saw Italian textile industry's passion for a close relationship with the Chinese market after a global shiver in the freezing economic winter.It is a ball of elegance,quality and sincere cooperation,which is to become larger and more attractive with the stable development of Chinese textile industry and the ever expansion of Chinese consumption market.

  5. The development of the infrastructure of the environmentally-friendly goods market of industrial region

    Directory of Open Access Journals (Sweden)

    О.V. Bieliakova

    2013-03-01

    Full Text Available The aim of the article. In this article the author analyses the processes of formation of the environmentally-friendly goods market infrastructure in Ukraines industrially developed regions with the definition of the key factors of influence on these processes.The results of the analysis. It is established, that in the conditions of development of the environmentally-friendly goods market infrastructure important role is played by the process of ecologically clean products marketing organization and management. In connection with the dynamics of consumers needs management of enterprises activities in the market of environmentally friendly products should be cycled for efficient tracking of the changes in the market situation and make appropriate adjustments to the strategy and tactics of enterprises activity.System development of industrial developed regions market infrastructure of ecologically pure products presents how the system of relationships between the state institutions, business structures and public sector of the economy in the format of subjects and objects interaction.Found that the methodological approach to the study of the green infrastructure of the consumer market provides a comprehensive subjects characterization: the analysis of the commodity market at the first stage, a detailed analysis and evaluation of the structure of commodity markets of different types the II stage of the concentrations assessment processes; competition for the quantitative parameters and qualitative indicators at the third stage.While designing the interventions of competition policy characteristic of the markets openness is traditionally taken into account when the level of domestic producers competitiveness on the domestic and foreign markets determines. After all, the ability of sellers from other regions or other countries to logon to the commodity market significantly reduces market concentration and the threat of monopoly behavior. Study of the

  6. Profile of the worldwide semiconductor industry market prospects to 1997

    CERN Document Server

    Fletcher, A

    2014-01-01

    Please note this is a Short Discount publication. The prolongation of global recession continues to have a significant impact on this core sector of the electronics industry, compelling many manufacturers to review their operations and business strategies. Fierce competition and the need to reduce costs have resulted in many companies cutting back on commercial sales to concentrate on vertically integrated manufacturing or in new alliances being forged to strengthen product portfolios whilst minimising R & D costs. This updated sixth edition of the report charts indust

  7. MARKETING CHANNELS AND DISTRIBUTION DECISIONS IN THE SPORT BUSINESS INDUSTRY

    OpenAIRE

    Alexandru Lucian MIHAI

    2014-01-01

    The sport business must determine how to get its products from the manufacturer or producer to the consumer. Additionally, in this industry, there are products produced at a point where the consumer must be present at its production to consume the product. These products are sports events, such as a professional basketball game, a football match, or a super cross race. In these types of products, the event - the product - is staged at a facility where fans will gather to watch. The sport busi...

  8. Industrial Upgrading in Mixed Market Economies: The Spanish Case.

    OpenAIRE

    Angela Garcia Calvo

    2014-01-01

    This paper discusses convergence through the concept of industrial upgrading and its application to the Spanish case. The paper explains the recent rise of Spain’s firms in high value-added service sectors and the fall in capital and skill-intensive manufacturing through the characterisation of Spain’s institutional structure. I argue that Spain’s institutional system is defined by peer coordination (PC), a non-hierarchical form of strategic coordination based on the presence of public-privat...

  9. Innovative-marketing directions of recreational-tourism industry in Ukraine

    Directory of Open Access Journals (Sweden)

    Shevchenko Hanna Mykolayivna

    2015-10-01

    Full Text Available In the article the necessity of the development of recreational-tourism industry in Ukraine, despite the difficult political and economic situation in the country, based on the innovative marketing activities is grounded. The features of recreation areas on the analysis of the relevant natural resources are described, and the marketing activities for the development of recreational-tourist areas of Ukraine are proposed, in particular the creation of the database objects of recreational management, using the tool of marketing generations, the strengthening cooperation with government agencies and travel agencies.

  10. Expanding E-Commerce Opportunities for Farm-Fresh Markets and Agri-Tourism Industries

    OpenAIRE

    German, Carl L.; Smith, Linda H.; Chambers, Patrick J.; Toensmeyer, U.C.

    2009-01-01

    This proposed project is designed to assist farm.­ fresh market growers, farm retail direct-market operators, and agri-tourism businesses in learning to connect with each other and the consumer by fully utilizing the options available to them for e­-commerce on the Internet. In doing so we will be able to enhance the profitability of the fresh-market and agri-tourism industries and assist in streamlin­ing educational delivery methods.

  11. The Management of Innovation Process from Market Orientation Perspective in Automotive Industry

    Directory of Open Access Journals (Sweden)

    Amalia PANDELICA

    2011-11-01

    Full Text Available Marketing and management researchers pointed out, beginning whit ’90s, the benefits of implementation of a new business philosophy – market orientation. Even if, the concept has an interdisciplinary approach, all academics and managers started from the same point – market orientation is a business philosophy, which connects all the functional areas of the organization to environment in which operates and ensures long-term profitability. Even if, the market orientation concept was the topic for many researches, in economic literature any framework model of implementation was not developed. In the article we present a framework model, which will emphasise the steps, and changes that an organization has to do to become market orientated, beginning from the particular case of automobile industry.

  12. An exploration study to detect important factors influencing internet marketing: A case study of food industry

    Directory of Open Access Journals (Sweden)

    Shadan Vahabzadeh

    2013-06-01

    Full Text Available Internet marketing plays an important role on profitability of organizations, it can build a bridge between customers and business owners and anyone could purchase products and services through internet. In this paper, we present an empirical investigation to detect important factors influencing internet marketing on Iranian food industry, named Shahrvand. The proposed study selects 280 out of 1040 managers who were involved in this industry during the year of 2012. Structural equation modeling has been performed to detect important factors including internal/external factors, ease of use and electronic marketing. Cronbach alphas have been calculated for these four items were mostly above 0.80, which validated the overall questionnaire of the survey. The results indicate that among internal factors, knowledge management, organizational culture and resources influence on acceptance of internet marketing, while these factors do not show any meaningful impact on ease of use. In addition, external factors including trend on market growth, competition and infrastructure influence on ease of use and acceptance of internet marketing but infrastructure and competition do not impact on ease of internet marketing.

  13. BUS 642 Ash course tutorial / uophelp

    OpenAIRE

    uophelp

    2015-01-01

    www.uophelp.com     BUS 642 Week 1 DQ 1 Scientific Thinking (Ash Course) BUS 642 Week 1 DQ 2 Making Research Decisions (Ash Course) BUS 642 Week 1 Exercises (Ash Course) BUS 642 Week 2 DQ 1 Ethics in Business Research (Ash Course) BUS 642 Week 2 DQ 2 Design of Research (Ash Course) BUS 642 Week 2 Exercises (Ash Course) BUS 642 Week 3 DQ 1 Measurement Scales (Ash Course) BUS 642 Week 3 DQ 2 Clarifying the Research Questions (Ash Course) BUS...

  14. The nuclear industry and its markets in Europe. 1996, strategic and financial future prospects. Synthesis

    International Nuclear Information System (INIS)

    This synthesis report assesses the strategic and financial future prospects of the nuclear industry. It includes in particular the future prospects of the nuclear energy demand increase in the world and compares the nuclear power production with the electric power production due to other energy sources. The different markets of the nuclear industry are detailed. At last are given the main European manufacturers of the nuclear sector. (O.M.)

  15. Market Structure and Innovation: A Dynamic Analysis of the Global Automobile Industry

    OpenAIRE

    Johannes Van Biesebroeck; Aamir Hashmi

    2007-01-01

    We study the relationship between market structure and innovation in the global automobile industry from 1982 to 2004 using the dynamic industry framework of Ericson and Pakes (1995). Firms optimally choose a continuous level of innovation in a strategic and forward-looking manner, while anticipating the possibility of future mergers. We show that our estimated model predicts the data well and that changes in the modeling assumptions have a predictable effect on the key dynamic parameter -- t...

  16. An Examination of the Market Structure of the U.S. Produce Industry

    OpenAIRE

    Epperson, James E.

    2010-01-01

    Recent literature, largely from the U.S. Department of Agriculture Economic Research Service, indicates that substantial changes have occurred in the produce industry in recent years. With the rise of retail mass merchandisers and increased concentration in the retail food industry, the procurement power of these large firms reportedly has also increased. With direct buying and contracting, market intermediaries such as brokers and wholesalers allegedly are being bypassed. As a result, these ...

  17. Market segmentation and the changing budget hotel industry in urban South Africa

    OpenAIRE

    Market segmentation and the changing budget hotel industry in urban South Africa

    2013-01-01

    Market segmentation is a critical driver of change in the hotel industry, resulting in the appearance of differentiated forms of hotel property developments, including budget hotels. International research on budget hotels is mainly limited to North America and Europe, with some more recent studies on emerging economies. This article examines the role of budget hotels within the wider restructuring of the South African hotel industry following the country’s re-entry into the global tourism ec...

  18. Customer Relationship Marketing: Current Status and Prospects for the Food Retailing Industry

    OpenAIRE

    Hawkes, Gerard F.

    2003-01-01

    The supermarket industry has been developing customer relationship marketing (CRM) programs and strategies for over 15 years. At this point the impacts of CRM on the supermarket industry are mixed at best. Despite the potential to radically change the way supermarket business is conducted, there is also the possibility that CRM could be marginalized by supermarket companies as just another management fad. This study employed a combination of literature review, retailer surveys, interviews wit...

  19. Superstars and the Long Tail: The impact of technology on market structure in media industries

    OpenAIRE

    Weeds, Helen

    2011-01-01

    Technological change is transforming creative media industries. Digitisation lowers recording, storage, reproduction and distribution costs, while computer-based editing facilitates higher quality and special effects. With electronic distribution a vast range of content can be made available to consumers across global markets. The distribution of industry sales appears to be shifting: the late 20th century was the era of the 'hit parade' but attention has now shifted to the 'long tail'. This ...

  20. An exploration study to find important factors in market entrance: A case study of truck industry

    OpenAIRE

    Zoheir Khodamoradi; Naser Azad; Seyed Mohsen Seyed Aliakbar

    2013-01-01

    This paper presents an empirical investigation to find important factors influencing market penetration in truck industry. The proposed study designs a questionnaire in Likert scale consists of 51 questions, distributes it among 300 people who worked for different truck industry related units and collects 262 filled ones. Cronbach alpha is calculated as 0.89. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.845 and 3067.443, respectively. The study has...

  1. How Airline Markets Work...Or Do They? Regulatory Reform in the Airline Industry

    OpenAIRE

    Severin Borenstein; Rose, Nancy L.

    2007-01-01

    Following a brief review of the U.S. domestic airline industry under regulation (1938-1978), we study the changes that have occurred in pricing, service, and competition in the 28 years since deregulation. We then examine some of the major public policy issues facing the industry: (a) the sustainability of competition and volatility of airline profits, (b) possible market power of dominant airlines, and (c) congestion and investment shortfall in the airport and air traffic infrastructure.

  2. An Investigation of Potential Marketing Strategies for Entry into the Shiitake Mushroom Industry in Utah

    OpenAIRE

    Khan, Imran

    2011-01-01

    This study provides an analysis of the mushroom industry in the Utah with a focus on identifying opportunities for entry into the specialty mushroom market. Determining the strategic position of the mushroom industry requires the use of local information. In this study, a local survey of consumers in Northern Utah was used to generate specific information about consumer preferences and attitudes about mushrooms and how a new entrant might be positioned to address consumers’ wants and needs re...

  3. The Interplay of Personal Selling and Direct Marketing: An Exploratory Study in the Pharmaceutical Industry

    OpenAIRE

    Hansen, Ann-Kristin

    2009-01-01

    Beyond dispute, personal selling represents the dominant and most effective promotional element in industrial settings, but its costs are quite substantial. Against this background, sales managers are forced to reexamine alternative approaches for servicing and informing customers in order to justify the productivity of their industrial selling mix. In this context, the complementary use of direct marketing to field selling becomes a primary concern as it allows for confidentiality and person...

  4. Evaluating Traditional Share-Price and Residual Demand Measures of Market Power in the Catsup Industry

    OpenAIRE

    Lawrence E. Haller; Cotterill, Ronald W.

    1996-01-01

    In this paper we specify a price determination model which can test both the traditional positive interbrand price ? share hypothesis and the negative intrabrand relationship predicted by residual demand analysis. We evaluate this relationship empirically using three-dimensional panel data from the catsup industry. We find support for both hypothesized relationships, and conclude that market power exists in this industry. Further, we conclude that the results depend critically on the characte...

  5. Entrepreneurship and endogenous market structure : an analysis of format innovation and vertical integration in the record industry

    OpenAIRE

    Andrew E. Burke

    1993-01-01

    The paper sets out to examine format innovation in a market with product differentiation where industry are divided between hardware and software producers. To this end we examine the Music Recording Industry [extract from abstract

  6. ESCO market and industry trends: Updated results from the NAESCO database project

    Energy Technology Data Exchange (ETDEWEB)

    Osborn, Julie G.; Goldman, Charles A.; Hopper, Nicole C.

    2001-10-15

    Today's U.S. energy efficiency services industry is one of the most successful examples of private sector energy efficiency services in the world, yet little empirical information is available on the actual market activity of this industry. LBNL, together with the National Association of Energy Services Companies (NAESCO), has compiled the most comprehensive dataset of the energy efficiency services industry: nearly 1,500 case studies of energy efficiency projects. Our analysis of these projects helps shed light on some of the conventional wisdom regarding industry performance and evolution. We report key statistics about typical projects and industry trends that will aid state, federal, and international policymakers, and other investors interested in the development of a private sector energy efficiency services industry.

  7. Market brief : the hydrogen and fuel cells industry in Sweden

    International Nuclear Information System (INIS)

    An overview of the Swedish hydrogen industry was presented in this report, which also outlined some of the partnership opportunities available for Canadian hydrogen industry members. Details of research and development in Sweden's hydrogen and fuel cells sector were described. It was noted that in 2006, the Swedish government announced its plan to become the world's first oil-free economy by the year 2020. The development and use of hydrogen and fuel cell energy systems are seen as key to achieving their objectives. The EU's sixth Framework Programme (FP6) has dedicated an estimated $2.5 billion to fuel cells and hydrogen initiatives, and is working towards a target of 5 per cent EC road transport to be hydrogen-powered by 2020. Although Sweden's fuel cell development in a commercial environment had stagnated with the failure of Asea's work in alkaline fuel cells, larger energy utilities are now investing in hydrogen technology and have been responsible for the installation of Sweden's first hydrogen fuelling station in 2003. It was concluded that technological advances in stationary and portable fuel cell systems in Canada may offer good business opportunities for Canadian companies who wish to create partnerships with Sweden and other Nordic countries. Over the last 20 years, the government of Canada has provided more than $200 million in support of emerging Canadian fuel cell and hydrogen technologies. In 2005, the National Research Council's Institute for Fuel Cell Innovation hosted the Nordic-Canadian Hydrogen and Fuel Cell Partnership between Canada and Nordic countries. 55 refs

  8. Marketing of menthol cigarettes and consumer perceptions: a review of tobacco industry documents

    Science.gov (United States)

    2011-01-01

    Objective To examine tobacco industry marketing of menthol cigarettes and to determine what the tobacco industry knew about consumer perceptions of menthol. Methods A snowball sampling design was used to systematically search the Legacy Tobacco Documents Library (LTDL) (http://legacy.library.ucsf.edu) between 28 February and 27 April 2010. Of the approximately 11 million documents available in the LTDL, the iterative searches returned tens of thousands of results from the major US tobacco companies and affiliated organisations. A collection of 953 documents from the 1930s to the first decade of the 21st century relevant to 1 or more of the research questions were qualitatively analysed, as follows: (1) are/were menthol cigarettes marketed with health reassurance messages? (2) What other messages come from menthol cigarette advertising? (3) How do smokers view menthol cigarettes? (4) Were menthol cigarettes marketed to specific populations? Results Menthol cigarettes were marketed as, and are perceived by consumers to be, healthier than non-menthol cigarettes. Menthol cigarettes are also marketed to specific social and demographic groups, including African–Americans, young people and women, and are perceived by consumers to signal social group belonging. Conclusions The tobacco industry knew consumers perceived menthol as healthier than non-menthol cigarettes, and this was the intent behind marketing. Marketing emphasising menthol attracts consumers who may not otherwise progress to regular smoking, including young, inexperienced users and those who find ‘regular’ cigarettes undesirable. Such marketing may also appeal to health-concerned smokers who might otherwise quit. PMID:21504928

  9. Addendum to industrial market assessment of the products of mild gasification

    Energy Technology Data Exchange (ETDEWEB)

    1992-05-01

    The objective of this report is to review and update the 1988 report by J. E. Sinor Consultants Inc., Industrial Market Assessment of the Products of Mild Gasification, and to more fully present market opportunities for two char-based products from the mild gasification process (MGP): Formcoke for the iron and steel industry, and activated carbon for wastewater cleanup and flue gas scrubbing. Please refer to the original report for additional details. In the past, coal conversion projects have and liquids produced, and the value of the residual char was limited to its fuel value. Some projects had limited success until gas and oil competition overwhelmed them. The strategy adopted for this assessment is to seek first a premium value for the char in a market that has advantages over gas and oil, and then to find the highest values possible for gases, liquids, and tars, either on-site or sold into existing markets. During the intervening years since the 1988 report, there have been many changes in the national economy, industrial production, international competition, and environmental regulations. The Clean Air Act Amendments of 1990 (CAAA) will have a large impact on industry. There is considerable uncertainty about how the Act will be implemented, but it specifically addresses coke-oven batteries. This may encourage industry to consider formcoke produced via mild gasification as a low-pollution substitute for conventional coke. The chemistry and technology of coke making steel were reviewed in the 1988 market assessment and will not be repeated here. The CAAA require additional pollution control measures for most industrial facilities, but this creates new opportunities for the mild gasification process.

  10. Addendum to industrial market assessment of the products of mild gasification

    Energy Technology Data Exchange (ETDEWEB)

    1992-05-01

    The objective of this report is to review and update the 1988 report by J. E. Sinor Consultants Inc., ``Industrial Market Assessment of the Products of Mild Gasification, and to more fully present market opportunities for two char-based products from the mild gasification process (MGP): Formcoke for the iron and steel industry, and activated carbon for wastewater cleanup and flue gas scrubbing. Please refer to the original report for additional details. In the past, coal conversion projects have and liquids produced, and the value of the residual char was limited to its fuel value. Some projects had limited success until gas and oil competition overwhelmed them. The strategy adopted for this assessment is to seek first a premium value for the char in a market that has advantages over gas and oil, and then to find the highest values possible for gases, liquids, and tars, either on-site or sold into existing markets. During the intervening years since the 1988 report, there have been many changes in the national economy, industrial production, international competition, and environmental regulations. The Clean Air Act Amendments of 1990 (CAAA) will have a large impact on industry. There is considerable uncertainty about how the Act will be implemented, but it specifically addresses coke-oven batteries. This may encourage industry to consider formcoke produced via mild gasification as a low-pollution substitute for conventional coke. The chemistry and technology of coke making steel were reviewed in the 1988 market assessment and will not be repeated here. The CAAA require additional pollution control measures for most industrial facilities, but this creates new opportunities for the mild gasification process.

  11. 75 FR 5847 - Section 5309 Bus and Bus Facilities Livability Initiative and Urban Circulator Program Grants

    Science.gov (United States)

    2010-02-04

    ...The Federal Transit Administration (FTA) announced on December 8, 2009, the availability of discretionary Section 5309 Bus and Bus Facilities grant and New Starts funds in support of the Department of Transportation's Livability Initiative (``Livability Bus Program''). The Livability Bus Program is funded using $150 million in unallocated Discretionary Bus and Bus Facilities Program funds,......

  12. The nuclear industry and its markets in Europe. 1996, strategic and financial future prospects

    International Nuclear Information System (INIS)

    This work deals with the strategic and financial future prospects of the nuclear industry. It is divided into four parts. The first one gives the explanatory factors of the nuclear energy demand (economic and non-economic factors, energy policy..) and the future prospects of the nuclear energy demand increase in the world. It compares the nuclear power production with the electric power production due to other energy sources too. The second part details the different markets of the nuclear industry. The main markets are the extraction and concentration of natural uranium, its enrichment and conversion, the fuel production and the reactors designs. The growth markets are the spent fuels reprocessing and the nuclear energy services (maintenance, nuclear safety, radioactive materials transport..). The new markets are the nuclear wastes and the sites remedial action. The third part deals with the manufacturers responses as for the markets of the nuclear industry. The last part gives the reactors designers and the fuel cycle firms. (O.M.)

  13. Managing the interface with marketing to improve delivery of pharmacovigilance within the pharmaceutical industry.

    Science.gov (United States)

    Edwards, Brian

    2004-01-01

    The pharmaceutical industry is under pressure to improve the scientific quality of its decisions concerning the benefit and risks of its products while ensuring compliance with acceptable standards of marketing. All those in a pharmaceutical company who currently work within pharmacovigilance should be encouraged to lead from the front to examine ongoing marketing activities to see how they can be adapted more towards pharmacovigilance and risk management. The current irony is that the personnel who have the greatest influence on benefit-risk decisions of a product are not necessarily those who acknowledge that they are performing pharmacovigilance. Indeed, for all concerned, whether their orientation is scientific and commercial, effective communication with prescribers and consumers usually underpins product success. Also, a substantial 'marketing' budget is culturally acceptable for the pharmaceutical industry so it is logical to assume that resource for postmarketing activity is often made available. Given these realities, I suggest we should strive for an integrated marketing and risk-management plan based on the best available evidence and that being fully aware and in control of the safety issues for your products is the best way to commercialise them successfully. This approach can still be consistent with other corporate responsibilities such as trying to reduce the financial burden of product development. If this article stimulates further debate about how the pharmaceutical industry can more effectively organise resources and operations to support pharmacovigilance, risk management, and marketing, then it will have achieved its purpose. PMID:15154832

  14. Markets during world oil supply crises: an analysis of industry, consumer, and governmental response

    Energy Technology Data Exchange (ETDEWEB)

    Erfle, Stephen; Pound, John; Kalt, Joseph

    1981-04-01

    An analysis of the response of American markets to supply crises in world oil markets is presented. It addresses four main issues: the efficiency of the operation of American oil markets during oil supply crises; the problems of both economic efficiency and social equity which arise during the American adaptation process; the propriety of the Federal government's past policy responses to these problems; and the relationship between perceptions of the problems caused by world oil crises and the real economic natures of these problems. Specifically, Chapter 1 presents a theoretical discussion of the effects of a world supply disruption on the price level and supply availability of the world market oil to any consuming country including the US Chapter 2 provides a theoretical and empirical analysis of the efficiency of the adaptations of US oil product markets to higher world oil prices. Chapter 3 examines the responses of various groups of US oil firms to the alterations observed in world markets, while Chapter 4 presents a theoretical explanation for the price-lagging behavior exhibited by firms in the US oil industry. Chapter 5 addresses the nature of both real and imagined oil market problems in the US during periods of world oil market transition. (MCW)

  15. Strategy of innovative service industry management on the basis of marketing approach

    Directory of Open Access Journals (Sweden)

    V.L. Piliushenko

    2013-12-01

    Full Text Available The aim of the article. Necessity of development and implementation of the strategy of innovative development in the service industry has been proved. The structure of control mechanism improvement of service industry on the principals of marketing has been proposed and the prime factor limiting possibilities of marketing technologies development in the service industry have been specified. A role and significance of marketing instruments for innovative development of service industry as well as the prime factors of the marketing system influence on development of this branch have been determined. The proposed recommendations are base ones in formation of optimal managerial solutions as for the following development of enterprises in service industry. The results of the analysis. Progress of market attitudes in our country in many respects depends on formation of service economy within the limits of which a major factor defining effect, capacity at the most is to satisfy the requirement of the consumer. Today the role of area of services increases owing to creation of the certain social and economic conditions. They have resulted from scientific and technical progress, significant growth of labor productivity in manufacture of material benefits, as well as variations of value and a degree of urgency of satisfaction of various demands of a modern society. In this connection questions of influence of area of services on progress of a national economy or region, as well as methods of an assessment and increase of social and economic potential of service economy are very actual. Service industry development is impossible without development of such unified strategy of the development of service industry and its branches, which would provide the most effective solving of the existent problems. The unified strategy of development can be described as the strategy consisting of private development strategies of separate directions of service industry

  16. The mod industries? The industrial logic of non-market game production

    NARCIS (Netherlands)

    D.B. Nieborg; S. van der Graaf

    2008-01-01

    This article seeks to make the relationship between non-market game developers (modders) and the game developer company explicit through game technology. It investigates a particular type of modding, i.e. total conversion mod teams, whose organization can be said to conform to the high-risk, technol

  17. 75 FR 23843 - Discretionary Bus and Bus Facilities Program

    Science.gov (United States)

    2010-05-04

    ... initiative. The SGR Bus initiative will make funds available to public transit providers to finance capital... transportation, or private non-profit organizations. Projects eligible for funding under the SGR Bus initiative... Initiative Funds: Solicitation of Project Proposals. SUMMARY: The Federal Transit Administration...

  18. ELABORATION OF MARKETING STRATEGY OF RECOVERY AND DEVELOPMENT OF FISH INDUSTRY OF UKRAINE

    Directory of Open Access Journals (Sweden)

    Sushko N. A.

    2014-05-01

    Full Text Available Dependence of the fishery efficiency to the number of factors is determined. Dynamics of industry’s profitability is prognosticated. The strategy of development of fishery is fixed. Marketing strategy of reconstruction and development of the fish industry is worked out

  19. The telecommunications industry and economic growth: how the market structure matters

    Czech Academy of Sciences Publication Activity Database

    Jerbashian, Vahagn

    2011-01-01

    Roč. 3, č. 42 (2011), s. 1-68. ISSN N R&D Projects: GA MŠk LC542 Grant ostatní: UK(CZ) GAUK 79310 Institutional research plan: CEZ:MSM0021620846 Keywords : telecommunication industry * market structure * economic growth Subject RIV: AH - Economics

  20. The telecommunications industry and economic growth: how the market structure matters

    Czech Academy of Sciences Publication Activity Database

    Jerbashian, Vahagn

    2015-01-01

    Roč. 51, December (2015), s. 515-523. ISSN 0264-9993 Grant ostatní: UK(CZ) GAUK 79310 Institutional support: PRVOUK-P23 Keywords : telecommunications industry * market structure * economic growth Subject RIV: AH - Economic s Impact factor: 0.827, year: 2014

  1. Patent and market research level and value of novelty products developed by industry

    Directory of Open Access Journals (Sweden)

    E.I. Nagorniy

    2011-12-01

    Full Text Available The article discusses the basic approaches of scientists to identify and calculate the level of importance and novelty of new products, these major shortcomings you might encounter during its calculation. Propose their own methodology to determine the level of novelty and significance of the contemplated industrial products based on patent and market research.

  2. How effective are tobacco industry bar and club marketing efforts in reaching young adults?

    OpenAIRE

    Gilpin, E.; White, V; Pierce, J.

    2005-01-01

    Objective: Recently, the tobacco industry has focused marketing efforts on young adults through bar and club promotions, such as advertising and distribution of free cigarettes in these settings. This study estimates the fraction of the California young adult population that might be exposed and potentially influenced by these efforts.

  3. A Hierarchy Fuzzy MCDM Method for Studying Electronic Marketing Strategies in the Information Service Industry.

    Science.gov (United States)

    Tang, Michael T.; Tzeng, Gwo-Hshiung

    In this paper, the impacts of Electronic Commerce (EC) on the international marketing strategies of information service industries are studied. In seeking to blend humanistic concerns in this research with technological development by addressing challenges for deterministic attitudes, the paper examines critical environmental factors relevant to…

  4. University-Industry Collaboration from a Relationship Marketing Perspective: An Empirical Analysis in a Spanish University

    Science.gov (United States)

    Frasquet, Marta; Calderon, Haydee; Cervera, Amparo

    2012-01-01

    Building relationships between universities and industry bodies is of prime importance for creating value for universities' stakeholders. This paper focuses on relationships in relation to undergraduate internship programmes in the Social Sciences. Using the relationship marketing approach, we analyze this type of collaboration of firms with a…

  5. Industrial product classification and market behaviour: a study in the French packaging market

    OpenAIRE

    Paliwoda, S J; Thompson, P

    1984-01-01

    Against the background of the French carton market, this paper seeks to examine buyer-seller bond relationships whether time based; knowledge based; financial; legal or social bonds. Measures are made against three levels of value added and product complexity: commodity; relatively high value added; and systems packaging, as represented in five separate end-use sectors. A minimum of five firms was drawn from each end-use sector with at least one being multinational, international or national ...

  6. An Analysis of Colombian Power Market Price Behavior from an Industrial Organization Perspective

    Directory of Open Access Journals (Sweden)

    Ona Duarte Venslauskas

    2015-12-01

    Full Text Available We analyze the behavior of spot prices in the Colombian wholesale power market, using a series of models derived from industrial organization theory.  We first create a Cournot-based model that simulates the strategic behavior of the market-leader power generators, which we use to estimate two industrial organization variables, the Index of Residual Demand and the Herfindahl-Hirschman Index (HHI.  We use these variables to create VAR models that estimate spot prices and power market impulse-response relationships.  The results from these models show that hydroelectric generators can use their water storage capability strategically to affect off-peak prices primarily, while the thermal generators can manage their capacity strategically to affect on-peak prices.  In addition, shocks to the Index of Residual Capacity and to the HHI cause spot price fluctuations, which can be interpreted as the generators´ strategic response to these shocks.

  7. Industrial customer response to wholesale prices in the restructured Texas electricity market

    International Nuclear Information System (INIS)

    This paper estimates the demand responsiveness of the 20 largest industrial energy consumers in the Houston area to wholesale price signals in the restructured Electric Reliability Council of Texas (ERCOT) market. Statistical analysis of their load patterns employing a Symmetric Generalized McFadden cost function model suggests that ERCOT achieved limited success in establishing a market that facilitates demand response from the largest industrial energy consumers in the Houston area to wholesale price signals in its second year of retail competition. The muted price response is at least partially because energy consumers who opt to offer their ''interruptibility'' to the market as an ancillary service are constrained in their ability to respond to wholesale energy prices. (author)

  8. Growth of the Asian health-care market: global implications for the pharmaceutical industry.

    Science.gov (United States)

    Epstein, Richard J

    2007-10-01

    The global economy is being transformed by an explosion of information unleashed by the internet, the digital revolution, communications and increased international mobility. This transformation is manifesting in many ways, including rapid development of countries such as China, commoditization of public services, mobilization of workforces, shifting of market control from suppliers to consumers, interlinked rises in product demand and customer expectations, and problems regulating international business competition. As Asia is home to half of the world's population, and offers both a large relatively low-cost workforce in some countries and a potentially huge retail market, this region could be central to the future of the global economy. Like other industries, the pharmaceutical industry faces a new array of Asia-specific opportunities and challenges. Success in meeting these challenges will go to those pharmaceutical companies that best understand the unique strengths and constraints of Asia's diverse cultures, talents and markets. PMID:17853900

  9. Tobacco Industry Marketing to Low Socio-economic Status Women in the US

    Science.gov (United States)

    Brown-Johnson, Cati G.; England, Lucinda J.; Glantz, Stanton A.; Ling, Pamela M.

    2014-01-01

    Objectives Describe tobacco companies’ marketing strategies targeting low socioeconomic-status (SES) females in the US. Methods Analysis of previously secret tobacco industry documents. Results Tobacco companies focused marketing on low SES women starting in the late 1970s, including military wives, low-income inner-city minority women, “discount-susceptible” older female smokers, and less-educated young white women. Strategies included distributing discount coupons with food stamps to reach the very poor, discount offers at point-of-sale and via direct mail to keep cigarette prices low, developing new brands for low SES females, and promoting luxury images to low SES African American women. More recently, companies integrated promotional strategies targeting low-income women into marketing plans for established brands. Conclusions Tobacco companies used numerous marketing strategies to reach low SES females in the US for at least four decades. Strategies to counteract marketing to low SES women could include: 1) counter-acting price discounts and direct mail coupons that reduce the price of tobacco products, 2) instituting restrictions on point-of-sale advertising and retail display, and 3) creating counter-advertising that builds resistance to psychosocial targeting of low SES women. To achieve health equity, tobacco control efforts are needed to counteract the influence of tobacco industry marketing to low-income women. PMID:24449249

  10. Deregulation of the energy industry in the United States : access conditions to the American market and business opportunities

    International Nuclear Information System (INIS)

    The impact of deregulation in the North American electricity market on the energy industry in Quebec was discussed. Increased competition, a direct result of deregulation, can lead to open markets for Quebec utilities. It is expected that Quebec utilities such as Hydro-Quebec and Gaz-Metropolitain will profit from an open market since consumers will have the choice of electricity suppliers that will best suit their needs. Open markets enabling Hydro-Quebec to sell at market prices in the American market present tremendous opportunities for Quebec utilities, especially in view of the lower production costs, the accumulated knowledge about energy markets, and their aggressive policy to form constructive partnerships.. Figs

  11. Estimating the potential for solar thermal applications in the industrial process heat market 1990-2030

    International Nuclear Information System (INIS)

    This paper reports the results of a preliminary evaluation of the potential domestic market for solar thermal energy supply technologies matched to industrial process heat applications. The study estimates current and projects future industrial process heat demand to the year 2030 by two-digit standard industrial classification code for the manufacturing industrial sector and discusses the potential to displace conventional fossil fuel sources such as natural gas with alternative sources of supply. The PC Industrial Model, used by DOE's Energy Information Administration in support of the National Energy Strategy (NES) is used for forecast industrial energy demand. Demand is disaggregated by census region to account for geographic variations in solar insolation, and by heat medium and temperature to facilitate end-use matching with appropriate solar energy supply technologies. Levelized energy costs (LEC) are calculated for flat plate collectors for low- temperature preheat applications, parabolic troughs for intermediate temperature process steam and direct heat, and parabolic dish technologies for high-temperature, direct heat applications. LEC is also developed for a conventional natural gas-fueled Industrial Process Heat (IPH) supply source assuming natural gas price escalation consistent with NES forecasts to develop a relative figure of merit used in a market penetration model

  12. Linking Technology Capabilities to Marketing Requirements: Case of Indonesian Aircraft Industry

    Directory of Open Access Journals (Sweden)

    Yulianto Suharto

    2014-08-01

    Full Text Available Abstract. The relationship between strategic technology planning and the overall business strategy has been one of the growing fields that attract much interest both from academics and industrials point of view. The increasingly important role that technology plays in today’s business success is well established.Strategic technology planning activities--within a corporate level--are often implemented by applying integrated planning instrument, which allow firms to consider both technology-oriented and product-oriented aspects. This paper is an attempt to explore the role of strategic planning in the high tech industry using a specific case of aerospace industry in Indonesia.  In order to compete effectively inthe open global marketplace, the company must learn to integrate technology managementwith strategic planning. In other words, all top managers have to linktheir technology capabilities to marketing requirements.Keywords:  technology planning; business strategy; technology capability; marketing requirement; strategic mix 

  13. Industrial Use of Distributed Generation in Real-Time Energy and Ancillary Service Markets

    Energy Technology Data Exchange (ETDEWEB)

    Hudson, C.R.

    2001-10-24

    Industrial consumers of energy now have the opportunity to participate directly in electricity generation. This report seeks to give the reader (1) insights into the various types of generation services that distributed generation (DG) units could provide, (2) a mechanism to evaluate the economics of using DG, (3) an overview of the status of DG deployment in selected states, and (4) a summary of the communication technologies involved with DG and what testing activities are needed to encourage industrial application of DG. Section 1 provides details on electricity markets and the types of services that can be offered. Subsequent sections in the report address the technical requirements for participating in such markets, the economic decision process that an industrial energy user should go through in evaluating distributed generation, the status of current deployment efforts, and the requirements for test-bed or field demonstration projects.

  14. BUS 611 Ash course tutorial / uophelp

    OpenAIRE

    uophelp

    2015-01-01

    For more course tutorials visit www.uophelp.com   BUS 611 Week 1 Assignment Article Review (Ash Course) BUS 611 Week 2 Assignment Project Risk (Ash Course) BUS 611 Week 3 Assignment WBS (Ash Course) BUS 611 Week 4 Assignment Integrated Project Management Tools (Ash Course) BUS 611 Week 5 Assignment Monthly Status Reports (Ash Course) BUS 611 Week 6 Final Research Paper (Ash Course)  

  15. Selection of marketing channels for the distribution of industrial enterprises’ innovative products

    Directory of Open Access Journals (Sweden)

    L.O. Syhyda

    2014-03-01

    Full Text Available The aim of the article. The aim of the study is to determine the stages by which it is possible to select among existing marketing channels of the enterprise ones that would be best to use in innovative products’ distribution. The results of the analysis. The author proposes stages by following which it is possible to choose marketing channels for the innovative products’ distribution at industrial enterprises. At the first stage of marketing channels’ selection diagnostics of marketing distribution policy actual state is held. It allows to identify shortcomings in the distribution system and to identify areas of its improvement in order to bring the finished products to customers in the best conditions. At the second stage the assessment of enterprise’s existing marketing channels is provided. The assessment helps to define marketing channels of the enterprise and the type of innovative products that can be distributed via them. The third stage provides the selection of the most relevant marketing channels among existing channels at the enterprise. Those channels are expected to spread innovative products. The selection is based on qualitative assessment. A qualitative assessment of the marketing channel of innovative products is made by following criterias: - target market of innovative product and market on which channel operates; - compliance of innovative product to the range of products which are distributed via the channel; - actions for advance of an innovative product; - willingness of participants in channel to distribute innovative product; - level of expenses for distribution of innovative product via the channel; - risk at distribution of innovative products in the channel. The last, fourth stage involves selection of management strategies for marketing channels of innovative product. Conclusions and directions of further researches. Thus, the proposed sequence of stages of innovative products’ marketing channels choice

  16. Prospects of Russian industrial development on the global market (the case of business aviation industry)

    OpenAIRE

    Anna A. Dokukina

    2013-01-01

    The global macroeconomic environment continues to be uncertain with the U.S. economy treading fastidiously on its recovery path, the Euro-zone debt crisis refusing to abate, and the most emerging markets at-tempting to stoke up economic growth momentum with a slight shift in overarching focus from merely combating inflation to adoption of a more balanced approach. The significance of Business Aviation as an important part of national economies and a tool for the progress of entrepreneurship t...

  17. Learning NServiceBus Sagas

    CERN Document Server

    Helton, Rich

    2015-01-01

    If you are an Enterprise C# developer who wishes to extend your knowledge of NServiceBus and Enterprise Service Bus in C#, this is the book for you. This book is designed to enhance the education of ESBs and their messaging, whether you are a beginner or a seasoned expert in Enterprise C#, Apex, and Visualforce pages.

  18. Standard Bus System on Accelerator and the Possibility of Its Application in P3TM

    International Nuclear Information System (INIS)

    Usually accelerator in the research and applied laboratory already used standard bus system on their control systems. In the beginning several laboratories uses CAMAC system and then gradually use to VME or VXI bus such as at Continuous Electron Beam Accelerator Facility (CEBAF) in VA USA, National Laboratory for High Energy Physics (KEK) in Tsukuba Japan, and National Synchrotron Light Source (NSLS) in Brookhaven National Laboratory (BNL) Upton, NY, USA. On China since pre-requirement it has been decided to use VME bus. EPICS program have been developed in the world for physics experiment, VME bus control system. P3TM needs to study VME bus and its availability on the market, also to make collaboration with EPICS user and try to obtain it if standard bus for control system is to be considered. (author)

  19. An Empirical Examination of InterOrganizational Factors Influence on Green Marketing Adoption in Jordanian Industrial Sector

    OpenAIRE

    Abu-Elsamen, Amjad A.; Al-Dmour, Hani H.

    2011-01-01

    The aim of this research is to examine the factors affecting the adoption of green marketing concept among the industrial manufactures in Jordan. Data were collected from 92 industrial manufactures. Hypotheses were tested using multiple regression. The results indicated that social and environment responsibility have positive relationships with green marketing adoption. Lacks of significant relationships were found between managerial attitude, innovative management and green marketing ado...

  20. The structure of Canada's uranium industry and its future market prospects

    International Nuclear Information System (INIS)

    Production of uranium in Canada began in the 1940s to supply the needs of US weapons development. After 1966 a growing demand for uranium for nuclear power production stimulated exploration, and since then the health of the Canadian uranium industry has been tied to the state of the nuclear power industry. Uranium exploration in Canada is carried out mainly by private enterprise, although the federal and two provincial governments compete through crown corporations. Seven companies produce ore, and six have processing plants. Expansion is underway at several existing operations, and some new projects are underway. The industry is strongly dependent on export markets; only about 15 percent of Canadian production is used in the country. There is one uranium refinery which produces UO2 powder for CANDU reactor fuel and UF6 for export. The uranium hexafluoride facility is being expanded. Federal government policy affects the uranium industry in the fields of regulation, ownership, safeguards, protection of the domestic industry, and international marketing. The short-term outlook for the industry is deteriorating, with declining uranium prices, but prospects seem considerably brighter in the longer term. Canada has about 12 percent of the world's uranium reserves, and is the second-largest producer. Discovery potential is believed to be excellent