WorldWideScience

Sample records for broadcasting celebrating consumable

  1. DIFFERENTIAL EFFECT OF NATIONAL VS. REGIONAL CELEBRITIES ON CONSUMER ATTITUDES

    OpenAIRE

    Varsha JAIN; Subhadip ROY; Abhishek KUMAR; Anusha KABRA

    2010-01-01

    The present study explores the differential effects of having a National/Regional celebrity in an advertisement/ endorsement. More specifically the study intends to find out whether a National celebrity would have a more favorable impact on consumer attitudes than a Regional celebrity when endorsing the same product. Experimental design was used as the research methodology. A 3 (National Celebrity/Regional Celebrity/No Celebrity) X 2 (High/Low Involvement Product) design was conducted on stud...

  2. Classroom "Cupcake" Celebrations: Observations of Foods Offered and Consumed

    Science.gov (United States)

    Isoldi, Kathy K.; Dalton, Sharron; Rodriguez, Desiree P.; Nestle, Marion

    2012-01-01

    Objective: To describe food and beverage types offered and consumed during classroom celebrations at an elementary school in a low-income, urban community. In addition, to report student intake of fresh fruit provided alongside other party foods. Methods: Observations held during 4 classroom celebrations. Food and beverage items were measured and…

  3. Study of Consumer Attitudes Toward Television Advertising Using Celebrity Endorser

    Directory of Open Access Journals (Sweden)

    Asmirandi Noor Hudha

    2011-03-01

    Full Text Available This research analyzed how the attractiveness of a celebrity endorser is able to influ-ence customers’ brand choice behavior and how customers perceive celebrity-based television advertising. The study is based on an empirical research approach, which use a convenience sample of 150 students who lives in Yogyakarta. The respondents rate the attractiveness of ce-lebrity-based on television advertising and the influence of celebrity-based television advertis-ing on consumers’ brand choice behavior. The sample of advertisement in this research is XL television advertising which is featuring Raffi Ahmad, a famous celebrity. The data evaluated by using several statistical techniques, including Descriptive analysis, and Analysis of Variance (One Sample t-Test Based on the research findings and the analysis, it is proved that the ce-lebrity-based television advertising has positively attracted the consumers. As a consequence, this response significantly influences the consumers’ brand choice behavior. It can be con-cluded that the attractiveness of celebrity-based on television advertising is likely to have a positive relationship to consumers and celebrity-based television advertising is likely to have a positive influence toward consumers’ brand choice behavior.Keywords:    celebrity concept, power of celebrity endorsement, attitude towards the ad and brand, endorser selection criteria

  4. Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy

    OpenAIRE

    Junhem, Sanna; Adolfsson, Sophie

    2017-01-01

    Background - Celebrity endorsement is not a new phenomenon and it can be seen in advertisements around the world. Since the content of an advertisement easily can be screened out, it is important to target the right consumer. There has to be a fit between the consumer, the endorser and the product. Since gender plays a crucial part when understanding consumer behavior, knowledge about gender differences needs to be taken into account when creating a marketing strategy.      Purpose - Consumer...

  5. The Impact of Celebrity Endorsement to Youth Consumer Purchase Decision on Adidas Apparel Product

    OpenAIRE

    Tielung, Maria V. J.; Lombo, Victor Eko Prasetyo

    2014-01-01

    Celebrity endorsements are commonly used strategies for promoting various types of products, services or brands. The main purpose of using celebrity endorser is to influence consumer behaviour, especially purchase intention that will lead to consumer purchase decision, which is directly linked to the revenue of the company. This research is conduct in Manado, North Sulawesi. The objectives of this research are to know the influence of celebrity endorsement to consumers€™ purchase decision of ...

  6. Study of Consumer Attitudes Toward Television Advertising Using Celebrity Endorser

    OpenAIRE

    Hudha, Asmirandi Noor; Hidayat, Anas

    2011-01-01

    This research analyzed how the attractiveness of a celebrity endorser is able to influ-ence customers’ brand choice behavior and how customers perceive celebrity-based television advertising. The study is based on an empirical research approach, which use a convenience sample of 150 students who lives in Yogyakarta. The respondents rate the attractiveness of ce-lebrity-based on television advertising and the influence of celebrity-based television advertis-ing on consumers’ brand choice behav...

  7. Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs.

    Science.gov (United States)

    Bhutada, Nilesh S; Menon, Ajit M; Deshpande, Aparna D; Perri, Matthew

    2012-01-01

    Online surveys were conducted to determine the impact of endorser credibility, endorser effectiveness, and consumers' involvement in direct-to-consumer advertising. In a randomized posttest only study, using the elaboration likelihood model, survey participants (U.S. adults) were either exposed to a fictitious prescription drug ad with a celebrity or a noncelebrity endorser. There was no significant difference in credibility and effectiveness between the celebrity and the noncelebrity endorser. High involvement consumers viewed the ad more favorably and exhibited significantly stronger drug inquiry intentions during their next doctor visit. Further, consumers' involvement did not moderate the effect of celebrity endorser.

  8. The Role of Gender on Consumer Attitudes toward Multiple Celebrity Advertisements

    Directory of Open Access Journals (Sweden)

    Işık Özge YUMURTACI

    2013-12-01

    Full Text Available Although its has been widely used in advertising, the impact of multiple celebrity endorsement on consumers has not been known. Therefore, the aim of this study is to examine whether consumers’ attitudes towards advertisement and brand, and their purchase intention differ regarding to the gender of consumers in multiple celebrity endorsement. Hence, survey study was conducted with 256 individuals. The findings of this study indicates that when two celebrities are used in an advertisement, based on the consumers’ attitudes towards the celebrities, the attitudes towards advertisement and brand, and purchase intentions may show discrepancies according to the gender of consumers. This study may shed light on how to use multiple celebrities in companies’ marketing strategies in a more accurate and effective way while considering consumer gender differences

  9. CELEBRITY ENDORSEMENTS AND PRODUCT PERFORMANCE: A STUDY OF NIGERIAN CONSUMER MARKETS

    Directory of Open Access Journals (Sweden)

    Omotayo OYENIYI

    2014-06-01

    Full Text Available The Nigerian economy has experienced increased launching of consumer products; this is occasioned by the level of competition in the country. As such consumers are exposed to large number of product-related communication messages in primetime television and newspaper content. One commonly strategy adopted by manufacturers of consumer products is the use of celebrity endorsement with it attendance cost and other risks. The main objective of this study is to establish if there is a relationship between brand positioning, purchasing decisions, brand equity and celebrity endorsement. A survey of 142 respondents was used and the data was analyzed with Structural Equation Model. The results indicate that trust, level of expertise and the fit between the celebrity and the product have positive impact on product performance. However, it was discovered that attractiveness of the celebrity and the similarities between the celebrity and the receiver has little effect on product performance. Therefore, organizations desirous of making use of celebrity in promoting their products should evaluate the attributes of the celebrities that will enhance product performance.

  10. The Impacts Of Celebrity Endorsement In Ads On Consumers Purchasing Intention A Case Of Facebook

    Directory of Open Access Journals (Sweden)

    Truong Hai Huyen Thanh

    2015-08-01

    Full Text Available The thesis will be focused on the study of celebrity endorsement and how it affects consumer purchase intention on Facebook. It is obvious that celebrity endorsement nowadays is considered as a powerful advertising instrument which does contribute to measure all elements of a marketing campaign. Also celebrity endorsement is one of the most effective strategies that make products to be different in the competitive market. The main goal of the study is identifying the influence of celebrity endorsement advertising on consumer purchase decision on social media like Facebook. The research is also conducted for the purpose of supporting organizations businesses and media to understand the importance of advertising as well as the best tool to use in developing messages for advertisements to reach their target audience through social media especially Facebook

  11. Big Social Data Analytics of Changes in Consumer Behaviour and Opinion of a TV Broadcaster

    DEFF Research Database (Denmark)

    Hennig, Anna; Åmodt, Anne-Sofie; Hernes, Henrik

    2016-01-01

    This paper examines the changes in consumer behaviour and opinions due to the transition from a public to a commercial broadcaster in the context of broadcasting international media events. By analyzing TV viewer ratings, Facebook activity and its sentiment, we aim to provide answers to how...... the transition from airing Winter Olympic Games on NRK to TV2 in Norway affected consumer behaviour and opinion.We used text classification and visual analytics methods on the business and social datasets. Our main finding is a clear link between negative sentiment and commercials. Despite positive change...

  12. The Effect of Product Placement in Movies and Celebrity Endorsement on Consumer Purchase Intention of Samsung Smartphone in Manado

    OpenAIRE

    Tangkuman, Ridsa Septiyan; Saerang, David P.E

    2016-01-01

    Information and communication technology has made great strides in recent years which also had an effect on advertising such as product placement and celebrity endorsement. Smartphone is one of products that is often to be found on advertising media. This study aims to analyze the effects of product placement in movies and celebrity on consumer purchase with Samsung smartphone as its case study. This is a causal type of research which uses primary data obtained from questionnaires and uses or...

  13. Celebrity Endorsement And Attitude A Study To Assess The Impact Of Celebrity Endorsement On Attitude Of Consumers

    Directory of Open Access Journals (Sweden)

    Radhika Wadhera

    2017-03-01

    Full Text Available The term Celebrity refers to an individual who is known to the public actor sports figure entertainer etc. for his or her achievements in areas other than that of the product class endorsed Friedman and Friedman 1979. The objective of this research paper was to examine the celebrity endorsements impact on companies and buying behaviour of customer. In order to achieve objective of the present research an empirical study was designed. A large sample on convenient basis of customer was selected. A questionnaire was circulated among the rural and urban respondents and total 50 valid responses were collected. Questionnaire was classified into four sections. The test the significant difference between overall opinion of respondents Z-test was applied and further analysis percentage average and standard deviation was also applied.

  14. The Effect of Celebrity Endoser's Country of Origin on Consumers Purchase Intention-An Evidence from Consumer in Pakistan

    OpenAIRE

    Mudassir, Wardah

    2015-01-01

    The aim of the present research is to discover the impact that celebrity endorser has on consumers’ purchase intention through a cross-cultural exchange of celebrities in the field of marketing. The strategy of using celebrities to endorse a brand or product has been used by the marketers for decades now. The ultimate popularity of this method can be explained by witnessing the presence of an international celebrity face in every second advertisement seen on television or billboards. Many res...

  15. Changing effects of direct-to-consumer broadcast drug advertising information sources on prescription drug requests.

    Science.gov (United States)

    Lee, Annisa Lai

    2009-06-01

    This study tracks the changes of the effects of 4 information sources for direct-to-consumer drug advertising on patients' requests for prescription drugs from physicians since the inception of the "Guidance for Industry about Consumer-directed Broadcast Advertisements." The Guidance advises pharmaceuticals to use four information sources for consumers to seek further information to supplement broadcast drug advertisements: small-print information, the Internet, a toll-free number, and health-care providers (nurses, doctors, and pharmacists). Logistic models were created by using survey data collected by the Food and Drug Administration in 1999 and 2002. Results show that throughout the years, health-care providers remain the most used and strongest means associated with patients' direct requests for nonspecific and specific prescription drugs from doctors. The small-print information source gains power and changes from an indirect means associated with patients' discussing drugs with health-care providers to a direct means associated with patients' asking about nonspecific and specific drugs from their doctors. The Internet is not directly related to drug requests, but the effect of its association with patients seeking information from health-care providers grew 11-fold over the course of the study. The toll-free number lost its power altogether for both direct request for a prescription drug and further discussion with health-care providers. Patient demographics will be considered for specific policy implications.

  16. The Influence of Sports Celebrity Credibility on Purchase Intention: The Moderating Effect of Gender and Consumer Sports-Involvement

    Directory of Open Access Journals (Sweden)

    Natalie Bragança Düsenberg

    2016-01-01

    Full Text Available This study investigates the effects of sport’s celebrity endorsement on purchase intention. More specifically, this study seeks to (1 identify the extent to which the sports celebrity’s credibility influences consumer purchase intention; (2 the extent to which gender moderates the effect of sports celebrity endorsement on purchase intention; and (3 to what extent consumer sports-involvement moderates the effect of a sports celebrity endorsement on purchase intention. One famous Brazilian soccer player and four product categories were used as stimuli. The research method used was a survey, which has included 1,025 respondents. Data analysis was performed using exploratory factor analysis (EFA and confirmatory factor analysis (CFA. Structural equation modeling (SEM, using the ADF technique, was applied to test the substantive hypotheses. To test the hypotheses of the moderating effect of gender and consumer sports-involvement, the research used the multigroup analysis technique. The empirical results support the relationship between a sport celebrity’s endorsement and purchase intention. The moderating effects of gender and sports-involvement were also empirically supported, but only partially.

  17. CELEBRITY ENDORSEMENT STRATEGY

    OpenAIRE

    CHIOSA ANA RALUCA

    2012-01-01

    Brands ofen use celebrities to get impact, because they are seen by the public as credible source of information about product or company. People aspire to the values and lifestyles of celebrities. Consumers selectively integrate perceived values and behavior of celebrities they admire, to build and communicate their own identity. Celebrity endorser is a person who enjoys high reputation and prestige, beeing known to most people. Celebrity endorsement is a relevant strategy for the product ca...

  18. Calories in the classroom: celebration foods offered and consumed during classroom parties at an elementary school in a low-income, urban community.

    Science.gov (United States)

    Isoldi, Kathy K; Dalton, Sharron

    2012-08-01

    The school food environment is an important area of exploration in investigating the potential for schoolchildren to consume foods and beverages containing excess calories on school grounds. Several venues offer schoolchildren access to lownutrient, calorie-dense foods and beverages. Classroom celebrations offer such a venue; however, little is known about current practices during these events. Trained observers recorded foods and beverages offered, activities engaged in, and goody bag distribution during six separate classroom celebrations. Additionally, foods and beverages consumed by 24 individual students were recorded in detail for calorie estimation. The majority of food items offered during classroom celebrations were low-nutrient, calorie-dense items. The mean caloric contribution for all 24 students was 444 ± 221 calories, with a range of 130–905 calories, and a median intake of 386 calories. Mean total estimated calorie intake per grade level was 225 ± 90, 286 ± 105, and 550 ± 212 calories for students in prekindergarten, kindergarten, and 1st grade, respectively. Only one-third of all the parties observed included activities other than eating. Our observations reveal that food items offered during classroom celebrations offer children opportunities to consume low-nutrient, calorie-dense foods and beverages on the school campus. More research is needed to support these findings, and to identify the best practice to implement for effective school wellness policies aimed at regulating classroom celebrations.

  19. Direct-to-Consumer Broadcast Advertisements for Pharmaceuticals: Off-Label Promotion and Adherence to FDA Guidelines.

    Science.gov (United States)

    Klara, Kristina; Kim, Jeanie; Ross, Joseph S

    2018-05-01

    Direct-to-consumer (DTC) advertisements for prescription drugs in the United States are regulated by the Food and Drug Administration (FDA). Off-label promotion, or the advertisement of a drug for an indication not approved by the FDA, is prohibited. Our objective was to examine the presence of off-label promotion in broadcast DTC ads and to assess their adherence to FDA guidelines mandating fair balance in presentation of risks and benefits and prohibiting misleading advertisement claims. All English-language broadcast DTC ads for prescription drugs that aired in the United States from January 2015 to July 2016 were obtained from AdPharm, an online collection of healthcare advertisements. Ad length was measured and adherence to FDA guidelines was assessed for several categories: key regulatory items, indicators of false or misleading ads, and indicators of fair balance in presentation of risks and benefits. Our sample included 97 unique DTC ads, representing 60 unique drugs and 67 unique drug-indication combinations. No ads described drug risks quantitatively, whereas drug efficacy was presented quantitatively in 25 (26%) ads. Thirteen (13%) ads, all for diabetes medications, suggested off-label uses for weight loss and blood pressure reduction. The most commonly advertised drugs were indicated for the treatment of inflammatory conditions (n = 12; 18%), diabetes or diabetic neuropathy (n = 11; 16%), bowel or bladder dysfunction (n = 6; 9%), and infections or allergic reaction (n = 6; 9%). More than three-quarters (n = 51; 76%) advertised drugs to treat chronic conditions. Few broadcast DTC ads were fully compliant with FDA guidelines. The overall quality of information provided in ads was low, and suggestions of off-label promotion were common for diabetes medications. The impact of current DTC ads and off-label marketing on patient and prescriber decisions merits further scrutiny.

  20. CELEBRITY ENDORSEMENT STRATEGY

    Directory of Open Access Journals (Sweden)

    CHIOSA ANA RALUCA

    2012-09-01

    Full Text Available Brands ofen use celebrities to get impact, because they are seen by the public as credible source of informationabout product or company. People aspire to the values and lifestyles of celebrities. Consumers selectively integrateperceived values and behavior of celebrities they admire, to build and communicate their own identity.Celebrity endorser is a person who enjoys high reputation and prestige, beeing known to most people. Celebrityendorsement is a relevant strategy for the product categories which improve the image (such as fashion, perfumes orcosmetics.This paper presents types, techniques and models of analysing celebrities’ efficiency in endorsingbrands/products. Celebrity endorsement has become one of the communication strategies used in marketing to buildcongruence between brand image and consumers. Famous persons exert their influence on consumer throughperceived attributes such as expertise, trustworthiness, attractiveness, familiarty and likeability.

  1. Digital broadcasting

    International Nuclear Information System (INIS)

    Park, Ji Hyeong

    1999-06-01

    This book contains twelve chapters, which deals with digitization of broadcast signal such as digital open, digitization of video signal and sound signal digitization of broadcasting equipment like DTPP and digital VTR, digitization of equipment to transmit such as digital STL, digital FPU and digital SNG, digitization of transmit about digital TV transmit and radio transmit, digital broadcasting system on necessity and advantage, digital broadcasting system abroad and Korea, digital broadcasting of outline, advantage of digital TV, ripple effect of digital broadcasting and consideration of digital broadcasting, ground wave digital broadcasting of DVB-T in Europe DTV in U.S.A and ISDB-T in Japan, HDTV broadcasting, satellite broadcasting, digital TV broadcasting in Korea, digital radio broadcasting and new broadcasting service.

  2. Celebration of 40 Years of the Journal of Consumer Policy and What the Next 40 Might Look Like

    DEFF Research Database (Denmark)

    Mathios, Alan; Micklitz, Hans-W.; Reisch, Lucia A.

    2017-01-01

    on the consumer in the marketplace. In its early years, it became clear that the interplay of research in the social sciences and the study of law would lead to significant insights that could shape consumer well-being and be a guide to those that develop regulations, laws, and policy to serve the consumer...

  3. Celebrity endorsement in fashion print advertising

    Directory of Open Access Journals (Sweden)

    Raluca Chiosa

    2013-05-01

    Full Text Available Brands ofen use celebrities to get impact. Celebrity endorsement has become a marketing communication strategy used to build a congruence between brand image and consumers. Objectives. Research attempts to analyse celebrity endorser-product congruency and to measure the effectiveness of celebrity endorsement compared with a non-celebrity endorsement (fashion models. Prior Work. Research conducted to date have reached topics as: the effectiveness of celebrity endorsement; celebrity endorsers and purchase intention, added-value of the endorsement; positive or negative effects of celebrity endorsement, congruence between product/brand and endorser, consumer association with the endorser, attractiveness, credibility and trust in celebrities. Approach. A marketing experiment was used in order to mesure the impactul of endorser type and endorser-product match on Aad, Ab, and Pi. Results. Research has confirmed that attractive endorsers fit clothing products, whether they are celebrities or models. Also, the more consumer likes advertising, the more likely it creates a favorable attitude towards the brand. Results suggest ads using celebrities increase the likelihood of consumers to buy an endorsed product. Value. Study shows what celebrities are considered credible and perceived fit to promote classical suit. A fashion brand can select a celebrity for advertising campaign, due to it’s influence on consumers’ purchase intention.

  4. Celebrity witnessing

    DEFF Research Database (Denmark)

    Christiansen, Lene Bull; Frello, Birgitta

    2016-01-01

    This article deals with emotional address in the narrative modality of celebrity witnessing in the marketing of development aid. We analyse Danish celebrity narratives of global caring, drawing on Luc Boltanski’s work on a ‘politics of pity’, Lilie Chouliaraki’s notion of the ‘aspirational discou...

  5. Bluetooth broadcasting

    OpenAIRE

    Ho, Johan

    2006-01-01

    Background: The wireless technology Bluetooth has rapidly become more commonly supported by electronic devices like mobile phones and PDAs. Several companies are currently developing Bluetooth broadcasting systems to use for marketing. This report is a result of researching the use of Bluetooth broadcasting for delivering information for more general purposes, how well Bluetooth actually works for broadcasting, and also on the topic of user privacy. Results: Broadcasting with Bluetooth did w...

  6. Celebrity Endorsement : Hidden factors to success

    OpenAIRE

    Saouma, Joulyana; Chabo, Dimed

    2005-01-01

    Abstract The use of celebrity endorsement strategy is nowadays more frequently used by marketers in order to increase their sales and thereby extend their market shares. Many celebrities are used in various marketing campaigns and in most cases; the use of celebrities as endorsers is seen from mainly positive aspects. This made the authors curious whether the negative aspects, that also exists when using celebrities as endorsers, affects consumers in their purchasing decisions when a celebrit...

  7. Celebrating Einstein

    Science.gov (United States)

    Shapiro Key, Joey; Yunes, Nicolas

    2013-04-01

    The Gravity Group at Montana State University (MSU) hosted Celebrating Einstein, a free public arts and multimedia event celebrating Einstein and his ideas in Bozeman, Montana April 2-6, 2013. The products of our efforts are now available to any party interested in hosting a similar event. Celebrating Einstein is a truly interdisciplinary effort including art, film, dance, music, physics, history, and education. Events included a black hole immersive art installation, a series of public talks by physicists, and Einstein lessons in the public schools leading up to a live free public multimedia performance including a professional dance company, a live interview with a renowned physicist, and an original score composed for the MSU student symphony to be performed with an original film produced by the Science and Natural History film program at MSU. This project is funded by the Montana Space Grant Consortium, Montana State University, and the National Science Foundation.

  8. Producing Reality Stardom: Constructing, Programming, and Branding Celebrity on Reality Television

    OpenAIRE

    Giggey, Lindsay Nicole

    2017-01-01

    The popular preoccupation with celebrity in American culture in the past decade has been bolstered by a corresponding increase in the amount of reality programming across cable and broadcast networks that centers either on established celebrities or on celebrities in the making. This dissertation examines the questions: How is celebrity constructed, scheduled, and branded by networks, production companies, and individual participants, and how do the constructions and mechanisms of celebrity i...

  9. Impact of Celebrity Credibility on Advertising Effectiveness

    Directory of Open Access Journals (Sweden)

    Sadia Aziz

    2013-05-01

    Full Text Available Advertisers often make use of endorsers or representatives as trustworthy sources of persuasion for consumers' attitudes. Promotion of products through celebrities is a trendy advertising practice around the world. The present study judged the impact of celebrity credibility on advertising effectiveness in terms of consumer’s attitude towards the advertisement, attitude towards the brand and their purchase intention. This study also explored the differences of respondent’s responses towards the advertisements of brand through famous celebrities as well as unknown celebrities. Different TV advertisements were used for the experiment. Several statistical tools were applied to test the hypotheses and identify significant differences & the proposed relationships among the variables. Overall findings suggests that the respondents considered the famous celebrities of the brand as the most credible celebrities, having positive impact on consumers attitude towards the advertisement, attitude to the brand and their favorable purchase intentions as compare to the unknown celebrity with less credibility.

  10. Celebrate Theatre!

    Science.gov (United States)

    Schlesinger, Sarah; Garrett, Sherrye Dee

    Developed in celebration of the 100th anniversary of the Broadway theater, this guide provides activities that encourage middle, junior, and senior high school students to use newspapers to answer questions about 22 plays. Detailed lesson plans are included for three Broadway hits: "Cats,""Les Miserables," and "Jelly's…

  11. Broadcasting house

    DEFF Research Database (Denmark)

    Sattrup, Peter Andreas

    2008-01-01

    Regarding the transformation of the Danish Broadcasting Hq. (1934-1945) in Frederiksberg by Vilhelm Lauritzen into the Royal Danish Academy of Music. Analysis, principles, flexibility and change.......Regarding the transformation of the Danish Broadcasting Hq. (1934-1945) in Frederiksberg by Vilhelm Lauritzen into the Royal Danish Academy of Music. Analysis, principles, flexibility and change....

  12. Celebrity diplomacy

    OpenAIRE

    Wheeler, Mark

    2016-01-01

    This chapter - from The SAGE Handbook of Diplomacy edited by Costas M. Constantinou (University of Cyprus), Pauline Kerr (Australian National University) and Paul Sharp (University of Minnesota, Duluth - examines the rise of transnational forms of celebrity diplomacy - the employment of well-known or famous individuals to publicize international causes and to engage in foreign policy decision-making circles. International governmental organizations (IGOs) including the United Nations (UN) hav...

  13. Celebrity Endorsements: Influence and Effectiveness on consumers’ purchase intentions.

    OpenAIRE

    Devidasani, Neha

    2010-01-01

    In today’s world, celebrity endorsements have become one of the most popular marketing techniques that advertisers opt for. Consumers today are fascinated and mesmerized by celebrities. Advertisers take advantage of this fascination and rope in celebrities such as movie stars, singers, athletes etc in endorsing their brand or product in order to influence the purchase decisions of consumers. Although celebrity endorsements have become a highly used advertising technique these days, adver...

  14. The Construction of Consumers’ Self-esteem through Celebrity Culture

    OpenAIRE

    Xenophontos, Eleonora

    2011-01-01

    This thesis offers a new perspective to consumers and their connection to celebrities. Consumers’ inner psychology, their sense of self and more particularly their self-esteem is examined as to how it can relate to the world of celebrities. The central question to this was whether there is indeed an association between consumers and the luxurious lives of stars. According to this research, celebrity endorsements and negative celebrity images do not fully influence the decision making or the c...

  15. Unpacking celebrity brands through unpaid market communications

    OpenAIRE

    Davies, Fiona; Slater, Stephanie

    2015-01-01

    This paper explores the role of unpaid communications (newspaper and online reporting, blogs, associated comments and tweets) in informing consumer decisions on celebrity brands. The research tests “the old model of celebrity endorsement” (Chahal, 2013) in a new context using new media. Despite the ample literature (Erdogan, 1999; Keller, 2008) on celebrity appeal, the impact of unpaid messages remains underexplored. The paper addresses this gap, confirming that unpaid messages in relation to...

  16. Attitudes and beliefs of Australian adults on reality television cooking programmes and celebrity chefs. Is there cause for concern? Descriptive analysis presented from a consumer survey.

    Science.gov (United States)

    Villani, A M; Egan, T; Keogh, J B; Clifton, P M

    2015-08-01

    There is evidence suggesting that the nutritional content of recipes promoted by celebrity chefs or television cooking programmes contradict healthy eating guidelines. This study aims to investigate people's attitudes and beliefs about popular television cooking programmes and celebrity chefs. Males and females who watch television cooking programmes were recruited to participate in a self-administered online questionnaire (22-items) which included multiple-choice and rank order questions. A total of n = 207 participants undertook the questionnaire with fully completed questionnaires available for n = 150 participants (Males, n = 22; Females, n = 128; aged 38.4 ± 14 years). The majority of respondents watch ≤30 minutes of television cooking programming per day (total responses, n = 153/207; 74%) with almost three-quarters (total responses, n = 130/175; 74%) having attempted a recipe. New cooking ideas (total responses, n = 81/175; 46%) and entertainment (total responses, n = 64/175; 36.5%) were the two main reasons participants gave for watching these programmes. Significantly more respondents believed recipes use excessive amounts of unhealthy fat, sugar or salt (unhealthy: 24%; healthy: 7%; P cooking programmes and celebrity chefs are unlikely to impact habitual dietary intake; rather, vicarious viewing and entertainment appear important factors relating to why people watch these programmes. However results generated from the present study are descriptive and subjective and further investigation into the impact of television cooking programmes and celebrity chefs on behavioural change requires attention. Further investigation including a systematic investigation into the dietary quality of recipes promoted by celebrity chefs against national healthy eating benchmarks is also warranted. Copyright © 2015 Elsevier Ltd. All rights reserved.

  17. Data on customer perceptions on the role of celebrity endorsement on brand preference.

    Science.gov (United States)

    Ibidunni, Ayodotun Stephen; Olokundun, Maxwell Ayodele; Ibidunni, Oyebisi Mary; Borishade, Taiye Tairat; Falola, Hezekiah Olubusayo; Salau, Odunayo Paul; Amaihian, Augusta Bosede; Fred, Peter

    2018-06-01

    This research presents data on the effect of celebrity endorsement on consumers' brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry. Using descriptive, correlation and regression statistical analysis, the data revealed that celebrity image has an effect on consumer brand loyalty, celebrity trustworthiness has an influence on consumer brand association. More so, the relationship between celebrity expertise and perceived quality of the product was established.

  18. Data on customer perceptions on the role of celebrity endorsement on brand preference

    Directory of Open Access Journals (Sweden)

    Ayodotun Stephen Ibidunni

    2018-06-01

    Full Text Available This research presents data on the effect of celebrity endorsement on consumers’ brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry. Using descriptive, correlation and regression statistical analysis, the data revealed that celebrity image has an effect on consumer brand loyalty, celebrity trustworthiness has an influence on consumer brand association. More so, the relationship between celebrity expertise and perceived quality of the product was established. Keywords: Celebrity endorsement, Consumer brand preference, Brand association, Brand loyalty, Celebrity image

  19. Celebrate Women's History.

    Science.gov (United States)

    Leonard, Carolyn M.; Baradar, Mariam

    This teachers' guide to activities celebrating Women's History Month focuses on women whose important contributions have been omitted from history textbooks. Women's History Month grew from a 1977 celebration of Women's History Week and is intended to bring women's history into the school curriculum. International Women's Day, celebrated on March…

  20. Impact of Celebrity Credibility on Advertising Effectiveness

    OpenAIRE

    Sadia Aziz; Usman Ghani; Abdullah Niazi

    2013-01-01

    Advertisers often make use of endorsers or representatives as trustworthy sources of persuasion for consumers' attitudes. Promotion of products through celebrities is a trendy advertising practice around the world. The present study judged the impact of celebrity credibility on advertising effectiveness in terms of consumer’s attitude towards the advertisement, attitude towards the brand and their purchase intention. This study also explored the differences of respondent’s responses towards t...

  1. Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature

    OpenAIRE

    Abdullah Malik; Bushan D. Sudhakar

    2014-01-01

    The use of celebrities in marketing communications has become the practice of the major companies in the emplacement of the brand in the mind of consumers. Firms are making vast investments in hiring celebrities for positioning of brands by making organizations with endorser qualities such as trustworthiness, attractiveness and expertise. In the backdrop, this paper seeks to explore the variables of brand positioning through sports celebrity endorsement. Secondly, to propose the model through...

  2. Commemorating Misadventures, Celebrating Collaborations

    Centers for Disease Control (CDC) Podcasts

    Byron Breedlove, Managing Editor of Emerging Infectious Diseases journal, reads his February 2018 cover essay, "Commemorating Misadventures, Celebrating Collaborations" and discusses a sketch by Picasso and zoonoses.

  3. Celebrity-black

    DEFF Research Database (Denmark)

    Christiansen, Lene Bull; Richey, Lisa Ann

    2015-01-01

    This article studies the intersection between race, culture and celebrity in the context of Danish ‘aid celebrities’ by analysing the radicalised ‘celebrity persona’ of the Gambian-Danish A-list actress, singer, director and comedian Hella Joof. The analysis pays particular attention to her perfo...

  4. Economic Theory and Broadcasting.

    Science.gov (United States)

    Bates, Benjamin J.

    Focusing on access to audience through broadcast time, this paper examines the status of research into the economics of broadcasting. The paper first discusses the status of theory in the study of broadcast economics, both as described directly and as it exists in the statement of the basic assumptions generated by prior work and general…

  5. Theme Issue: European Broadcasting.

    Science.gov (United States)

    Howkins, John, Ed.

    1977-01-01

    In this document separate articles deal with the following topics: recommendations for future British broadcasting policies that recently were proposed to the British Parliament by the Committee on the Future of Broadcasting; specific media goals set by the Swedish Committee on Broadcasting; communications policy making in Austria; a new…

  6. Applied Anthropology in Broadcasting

    Science.gov (United States)

    Eiselein, E. B.

    1976-01-01

    Three different applied media anthropology projects are described. These projects stem from the broadcasters' legal need to know about the community (community ascertainment), the broadcasters' need to know about the station audience (audience profile), and the broadcasters' desire to change a community (action projects). (Author)

  7. Performing Belonging, celebrating invisibility?

    DEFF Research Database (Denmark)

    Juul, Kristine

    2014-01-01

    Serbian migrants living transnational lives consciously or unconsciously move between visibility and invisibility in their performance of migrant success stories. A case in point are public festivals, performed to make visible migrants’ successful inclusion in Danish society, i.e. celebrating...... invisibility. Meanwhile, other celebrations are consciously relegated to the invisible confines of the Serbian homeland. This article analyses celebrations in Denmark and in Serbia and shows how visible displays of ethnicity and difference tend to turn into easily palatable heritage versions of Serbian culture...... when performed in a Danish context. In turn, the visibility acquired through celebrations of migrants’ belonging in their homeland is inclined to render invisible those who did not take part in the migration experience....

  8. Celebrating Lady Liberty's Centennial.

    Science.gov (United States)

    Fowler, Charles B.

    1986-01-01

    The year 1986 marks the one hundredth birthday of the Statue of Liberty. The centennial provides an appropriate occasion for musical celebration. A list of musical compositions that teachers can use are provided. Difficulty level is indicated. (RM)

  9. Celebrities in International Affairs

    DEFF Research Database (Denmark)

    Richey, Lisa Ann; Budabin, Alexandra Cosima

    2016-01-01

    Celebrity engagement in global “helping” is not a simple matter of highly photogenic caring for needy others across borders; it is a complex relationship of power that often produces contradictory functions in relation to the goals of humanitarianism, development, and advocacy. This article argues...... that celebrities are acting as other elite actors in international affairs: investing considerable capital into processes that are highly political. It traces the emergence and practices of the elite politics of celebrities in North-South relations, an evolution made possible by recent changes in aid practices......, media, and NGOs, then considers exemplary cases of Angelina Jolie in Burma, Ben Affleck in the Democractic Republic of Congo, and Madonna in Malawi. These celebrity practices as diplomats, experts, and humanitarians in international affairs illustrate the diverse and contradictory forms of engagement...

  10. Celebration of Scientific Anniversaries

    DEFF Research Database (Denmark)

    Berg, Rolf W.

    1997-01-01

    The discovery of the Electron 100 years ago by J.J.Thompson is celebrated. Details about the discovery is reviewed. A longer nonpublished article on the subject is available from the author.......The discovery of the Electron 100 years ago by J.J.Thompson is celebrated. Details about the discovery is reviewed. A longer nonpublished article on the subject is available from the author....

  11. The Celebrity Scientists

    OpenAIRE

    Fahy, Declan

    2010-01-01

    This collective case study examines how four contemporary British scientists and popular science writers, Stephen Hawking, Richard Dawkins, Susan Greenfield and James Lovelock, are portrayed in mass media as celebrities. It finds that the scientists’ private and public lives merge in their representations, their images commodified and marketed by the cultural industries, their mediated personae embodying abstract ideas of truth and reason. The celebrity scientists base their authority on thei...

  12. The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study

    Directory of Open Access Journals (Sweden)

    Leonardo Aureliano-Silva

    2015-01-01

    Full Text Available Celebrity endorsement aims to influence consumers to buy advertised products. In endorsing products, celebrities transfer their attributes to the objects, making them more desired by consumers. Celebrity endorsement is a promotional technique to better integrate brand, product and message, thus justifying the high investments by companies to engage celebrities. Although well established, the phenomenon lacks scientific studies that explain, based on the concept of celebrity congruence, the alignment between the celebrity’s profile and the product, also considering brand strength. After an extensive literature review, we performed three experiments, involving 713 respondents, to verify the effect of celebrity endorsement with different levels of congruence with the product, while manipulating the brands. The results of analysis of variance indicated a significant positive effect of celebrity endorsement with high congruence for unrecognized brands, but not for recognized brands.

  13. Broadcast Coded Slotted ALOHA

    DEFF Research Database (Denmark)

    Ivanov, Mikhail; Brännström, Frederik; Graell i Amat, Alexandre

    2016-01-01

    We propose an uncoordinated medium access control (MAC) protocol, called all-to-all broadcast coded slotted ALOHA (B-CSA) for reliable all-to-all broadcast with strict latency constraints. In B-CSA, each user acts as both transmitter and receiver in a half-duplex mode. The half-duplex mode gives ...

  14. CERN celebrates another milestone

    CERN Multimedia

    2007-01-01

    "CERN (the European Organization for Nuclear Research) recently celebrated the lowering of the gigantic toroid magnet end-cap, using an EOT crane, onto the cavern floor. After a two-hour operation, the installation teams from ATLAS, PH-ATI and TS could finally breath a sigh of relief." (1/2 page)

  15. BRAND POSITIONING THROUGH CELEBRITY ENDORSEMENT - A REVIEW CONTRIBUTION TO BRAND LITERATURE

    Directory of Open Access Journals (Sweden)

    Abdullah Malik

    2014-10-01

    Full Text Available The use of celebrities in marketing communications has become the practice of the major companies in the emplacement of the brand in the mind of consumers. Firms are making vast investments in hiring celebrities for positioning of brands by making organizations with endorser qualities such as trustworthiness, attractiveness and expertise. In the backdrop, this paper seeks to explore the variables of brand positioning through sports celebrity endorsement. Secondly, to propose the model through merging the sport celebrity endorsement constructs with brand positioning constructs by drawing together and to develop the scale for measuring brand positioning through celebrity endorsement based on existing literature

  16. Live From Moscow: The Celebration Of Yuri Gagarin And Transnational Television In Europe

    Directory of Open Access Journals (Sweden)

    Lars Lundgren

    2012-11-01

    Full Text Available On April 14th, 1961, television viewers across Europe watched live images of Yuri Gagarin being celebrated on the Red Square in Moscow. The broadcast was made possible by the linking of the Intervision and Eurovision television networks, which was the result of cooperation between broadcasters on both sides of the Iron Curtain. By looking into how the co-operation between the OIRT and EBU was gradually developed between 1957 and 1961 this article engages with the interplay between cultural, legal and technological aspects of broadcasting and how the transnational broadcast of Gagarin’s return to Moscow was made possible. The article furthermore argues the need to understand early television in Europe as a dialectic between the national and the transnational and shows how the live transmission network binding the East and West together was the result of an interplay between structures provided by transnational organisations such as the OIRT and EBU, and initiatives by national broadcasting organisations.

  17. The Biggest Aspidistra in the World; A Personal Celebration of Fifty Years of the BBC.

    Science.gov (United States)

    Black, Peter

    This book is a personal recollection of the history of the British Broadcasting Corporation (BBC), written as a celebration of the BBC's fiftieth anniversary in 1972. The emphasis is on programs and people rather than policies. It is divided into roughly three periods: prewar, war, and postwar. The author writes, "The object is to remind…

  18. Celebrity and contemporary context

    Directory of Open Access Journals (Sweden)

    Paula Guimarães Simões

    2014-12-01

    Full Text Available This paper discusses the hermeneutic power of a celebrity (seen from the concept of event, seeking to understand what it reveals about the contemporary context. Based on this premise, we attempt to recognize some aspects of contemporary social life that emerge from the trajectory of a specific celebrity: the former soccer player Ronaldo Fenômeno. This analysis brings to light the hermeneutic power of Ronaldo, i.e., how his life story reveals characteristics of contemporary social life. Individualism, machismo, emphasis on a heteronormative ideal, shifts in the construction of romantic relationships, and the overlapping spheres of public and private life, are some important aspects of contemporary society revealed by this analysis.

  19. 'EU divertor celebration day'

    International Nuclear Information System (INIS)

    Merola, M.

    2002-01-01

    The meeting 'EU divertor celebration day' organized on 16 January 2002 at Plansee AG, Reutte, Austria was held on the occasion of the completion of manufacturing activities of a complete set of near full-scale prototypes of divertor components including the vertical target, the dome liner and the cassette body. About 30 participants attended the meeting including Dr. Robert Aymar, ITER Director, representatives from EFDA, CEA, ENEA, IPP and others

  20. Olympic Broadcast Rights

    OpenAIRE

    Žižka, Martin

    2014-01-01

    Title: Olympic Broadcast Rights Objectives: The main objective of this thesis is to analyse the revenue derived from the sale of the broadcasting rights to the Olympics by Olympic Movement. In the thesis are analysed the total sum of revenue, selected territory and compared the proportion that belongs to the International Olympic Committee and the Organizing Committee of the Olympic Games. The secondary objective is to adapt and calculation of the conversion mechanism for the transfer of amou...

  1. A worthy celebration

    CERN Multimedia

    2014-01-01

    What a couple of weeks this has been, with events ranging from cinema through music to TEDxCERN and the culminating celebration on Monday, the day that CERN turned 60. It has been a remarkable 60 years for CERN and the countries that support it. I think it is fair to say that we marked the milestone with dignity, passing the message of science as a driving force for peace.   Now that the anniversary month is over, the first thing I would like to do is say thank you. Thank you to all the people in the CERN community who contributed, and are still contributing, to marking the anniversary with events at CERN and around our Member States. We formally kicked off the celebrations in July with an event at UNESCO in Paris. For those who missed it, you can still watch it here. And the celebrations reached a magnificent conclusion with a fitting ceremony here at CERN on Monday. There were speeches that touched our hearts and minds, and a fantastic performance from the European Union Youth Orchestra, s...

  2. A STUDY ON EFFECTIVENESS OF MULTIPLE AND SINGLE CELEBRITY ENDORSEMENT ON CONSIDERABLE PRODUCT ADVERTISEMENTS IN CHENNAI PERCEPTIVE, INDIA

    OpenAIRE

    A. Pughazhendi; Dr. K. Antony Baskaran; M. R. Prakash; R. N. Balamurugan

    2012-01-01

    The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management. The advertisers see this as an opportunity to grab and work on so as to expand their operations and promote their product. The purpose of this study is to explore the perceptual difference of consumer towards single celebrity endorsement and multiple celebrity endorsement more than one celebrity in a single advertisement for high and low involvement products and service...

  3. Students Perceptions about Celebrity Endorsement

    Directory of Open Access Journals (Sweden)

    Mersid Poturak

    2013-01-01

    Full Text Available The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management. It is unanimously accepted that celebrity endorsement can grant extraordinary characteristics to a product or service that may have lacked otherwise. The great number of celebrities endorsing brands has been increasing over the past decades. The purpose of this study is to examine perceptions of the student population in Bosnia and Herzegovina (hereafter named BiH about the celebrity endorsement. Questionnaire is designed and used to survey a randomly selected sample of university students and 125 usable responses were obtained. During the research, five hypotheses have been tested. Data were analyzed by performing descriptive statistics and Chi-Square test. Chi-Square test was used to analyze relationship between nationality of respondents and factors that influence decision of choosing celebrity endorser by firm. Findings show that students perceive celebrities as a very important factor in advertisements.

  4. Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature

    OpenAIRE

    Malik, Abdullah; Sudhakar, Bushan D.

    2014-01-01

    The use of celebrities in marketing communications has become the practice of the major companies in the emplacement of the brand in the mind of consumers. Firms are making vast investments in hiring celebrities for positioning of brands by making organizations with endorser qualities such as trustworthiness, attractiveness and expertise. In the backdrop, this paper seeks to explore the variables of brand positioning through sports celebrity endorsement. Secondly, to propose the model through...

  5. Popular Music Celebrity Endorsements in Food and Nonalcoholic Beverage Marketing.

    Science.gov (United States)

    Bragg, Marie A; Miller, Alysa N; Elizee, Juleen; Dighe, Shatabdi; Elbel, Brian D

    2016-07-01

    Food and beverage marketing has been associated with childhood obesity. We quantified the number and type of food or beverage brands promoted by music celebrities, assessed the nutritional quality of the products, and examined Teen Choice Award data to assess the celebrities' popularity among adolescents. This was a descriptive study. A list of music celebrities associated with the 2013 and 2014 Billboard Hot 100 Chart, which ranks songs according to sales and radio impressions, was compiled. Data on celebrity endorsements were gathered from official company Web sites, YouTube commercials, an advertising database, and media reports. Nutritional quality of foods was assessed according to the Nutrient Profile Index, whereas nonalcoholic beverages were evaluated based on calories from added sugar. Teen Choice Award nominations were used to measure the celebrities' popularity among adolescents. Of the 590 endorsements made by the 163 celebrities in the sample, consumer goods (eg, fragrances, makeup) represented the largest endorsement category (26%), followed by food and beverage (18%) and retail (11%). Sixty-five celebrities were collectively associated with 57 different food and beverage brands owned by 38 parent companies. Of these 65 celebrities, 53 (81.5%) had ≥1 Teen Choice Award nomination. Forty-nine (71%) of the 69 nonalcoholic beverage references promoted sugar-sweetened beverages. Twenty-one (80.8%) of the 26 endorsed foods were energy dense and nutrient poor. Baauer, will.i.am, Justin Timberlake, Maroon 5, and Britney Spears had the most food and beverage endorsements. This study demonstrates that music celebrities who are popular among adolescents endorse energy-dense, nutrient-poor products. Copyright © 2016 by the American Academy of Pediatrics.

  6. Broadcasting of inseparability

    International Nuclear Information System (INIS)

    Adhikari, Satyabrata; Choudhury, B S; Chakrabarty, Indranil

    2006-01-01

    Suppose we are given an entangled pair and asked how well we can produce two entangled pairs starting from a given entangled pair using only local operations. To respond to this question, we study broadcasting of entanglement using a state-dependent quantum cloning machine as a local copier. We show that the length of the interval for probability-amplitude-squared α 2 for broadcasting of entanglement using a state-dependent cloner can be made larger than the length of the interval for probability-amplitude-squared for broadcasting entanglement using a state-independent cloner. Further we show that there exists a local state-dependent cloner which gives better quality copy (in terms of average fidelity) of an entangled pair than the local universal cloner

  7. Celebrating with our neighbours

    CERN Multimedia

    2014-01-01

    CERN’s 60th anniversary is all about celebrating 60 years of science for peace with people who matter to us. High on that list are our neighbours, and that’s why we’ve devoted two days just for them on 24 and 25 May. There will also be a special day of visits to CMS for local schools, and we’ll be taking part in the celebrations for the 200th anniversary of Geneva’s entry to the Swiss Confederation.   It is without doubt that over our 60 years, CERN has had a significant impact on the region. We are a vital part of international Geneva, our economic impact on the region is significant, and our people are involved in all walks of life in the French and Swiss communities where they live. Over recent years, we have stepped up our efforts to engage more strongly with our neighbours, and share with them the passion and excitement of our research. Our Open Days were originally conceived for the local community. Since 2009, we have invited represent...

  8. ICTP celebrates 50 years

    CERN Multimedia

    2014-01-01

    CERN is not the only scientific organisation to be celebrating a significant anniversary in 2014. Earlier this year, ESA turned 50, and last week it was the turn of the Abdus Salam International Centre for Theoretical Physics, ICTP, to blow out its 50 candles. I had the pleasure to be there for the occasion, and to take part in the first day of a four-day scientific celebration in which the true value of ICTP came to the fore.   Nobel Prize winning Pakistani physicist Abdus Salam established the ICTP in 1964, and went on to become its first director. The Centre’s mission was and remains to foster the development of international scientific cooperation and to promote scientific excellence with an emphasis on the developing world. Established outside Trieste, Italy, and operated under a tripartite agreement between the Italian government, the IAEA and UNESCO, the ICTP has proven itself true to that mandate and become a driving force for advancing scientific expertise around the globe....

  9. LaserFest Celebration

    Energy Technology Data Exchange (ETDEWEB)

    Dr. Alan Chodos; Elizabeth A. Rogan

    2011-08-25

    LaserFest was the yearlong celebration, during 2010, of the 50th anniversary of the demonstration of the first working laser. The goals of LaserFest were: to highlight the impact of the laser in its manifold commercial, industrial and medical applications, and as a tool for ongoing scientific research; to use the laser as one example that illustrates, more generally, the route from scientific innovation to technological application; to use the laser as a vehicle for outreach, to stimulate interest among students and the public in aspects of physical science; to recognize and honor the pioneers who developed the laser and its many applications; to increase awareness among policymakers of the importance of R&D funding as evidenced by such technology as lasers. One way in which LaserFest sought to meet its goals was to encourage relevant activities at a local level all across the country -- and also abroad -- that would be identified with the larger purposes of the celebration and would carry the LaserFest name. Organizers were encouraged to record and advertise these events through a continually updated web-based calendar. Four projects were explicitly detailed in the proposals: 1) LaserFest on the Road; 2) Videos; 3) Educational material; and 4) Laser Days.

  10. Data broadcasting: merging digital broadcasting with the Internet

    DEFF Research Database (Denmark)

    2001-01-01

    , and for what means it can be used. It also analyses data broadcasting from the perspectives of both the medium and business. * Features the latest developments in electronic media * Discusses the major media opportunities of data broadcasting * Shows how data broadcasting can overcome many notorious problems...... and developers in the telecommunications, software, hardware and media industries of the main commercial, editorial and technical opportunities of data broadcasting....

  11. Does celebrity endorsements have an impact or influence the purchase intention or buying behaviour of the youth in India

    OpenAIRE

    Khanna, Sneha

    2012-01-01

    The use of celebrity endorsement is becoming more and more popular these days and is used by marketers and companies in order to generate more sales, create or increase brand recognition and also to increase brand awareness. The main purpose of this research is to find out whether celebrity endorsements influence the purchase behavior or intentions of the Indian consumers. This research is aimed to get a better understanding of which factors of a celebrity influences the Indian consumers, att...

  12. Probabilistic broadcasting of mixed states

    International Nuclear Information System (INIS)

    Li Lvjun; Li Lvzhou; Wu Lihua; Zou Xiangfu; Qiu Daowen

    2009-01-01

    It is well known that the non-broadcasting theorem proved by Barnum et al is a fundamental principle of quantum communication. As we are aware, optimal broadcasting (OB) is the only method to broadcast noncommuting mixed states approximately. In this paper, motivated by the probabilistic cloning of quantum states proposed by Duan and Guo, we propose a new way for broadcasting noncommuting mixed states-probabilistic broadcasting (PB), and we present a sufficient condition for PB of mixed states. To a certain extent, we generalize the probabilistic cloning theorem from pure states to mixed states, and in particular, we generalize the non-broadcasting theorem, since the case that commuting mixed states can be exactly broadcast can be thought of as a special instance of PB where the success ratio is 1. Moreover, we discuss probabilistic local broadcasting (PLB) of separable bipartite states

  13. The quandry of benchmarking broadcasts

    International Nuclear Information System (INIS)

    Karonis, N T; Supinski, B R

    1999-01-01

    A message passing library's implementation of broadcast communication can significantly affect the performance of applications built with that library. In order to choose between similar implementations or to evaluate available libraries, accurate measurements of broadcast performance are required. As we demonstrate, existing methods for measuring broadcast performance are either inaccurate or inadequate. Fortunately, we have designed an accurate method for measuring broadcast performance. Measuring broadcast performance is not simple. Simply sending one broadcast after another allows them to proceed through the network concurrently, thus resulting in accurate per broadcast timings. Existing methods either fail to eliminate this pipelining effect or eliminate it by introducing overheads that are as difficult to measure as the performance of the broadcast itself. Our method introduces a measurable overhead to eliminate the pipelining effect

  14. CATV and the Broadcasters.

    Science.gov (United States)

    Flanagan, Bill

    Competition between cable television systems (CATV) and regular broadcast stations concerns pay-TV and distant signal importation. The pay-TV that CATV provides competes with the networks by "siphoning" away sports and feature films, while the distant signals that CATV imports to a local market "fragment" the local audience and…

  15. From Broadcast to Podcast

    DEFF Research Database (Denmark)

    Fibiger, Bo

    2007-01-01

    This paper will present the development from broadcasted educational television up to the actual use of streaming video and mobile units in eLearning. The paper will discuss the following topics: what can we learn from history? – and what are the new challenges and possibilities in mobile...

  16. Virtue Broadcasting - directorate change

    CERN Multimedia

    2003-01-01

    The Board of Virtue Broadcasting Plc ("Virtue") have announced the appointment of Mr. Klaus Ackerstaff as the CEO of the main Board. He began his professional career at CERN, where he was responsible for the IT infrastructure of the OPAL (particle physics) project (1/2 page).

  17. Restricted broadcast process theory

    NARCIS (Netherlands)

    F. Ghassemi; W.J. Fokkink (Wan); A. Movaghar; A. Cerone; S. Gruner

    2008-01-01

    htmlabstractWe present a process algebra for modeling and reasoning about Mobile Ad hoc Networks (MANETs) and their protocols. In our algebra we model the essential modeling concepts of ad hoc networks, i.e. local broadcast, connectivity of nodes and connectivity changes. Connectivity and

  18. Selection of Celebrity Endorsers

    DEFF Research Database (Denmark)

    Hollensen, Svend; Schimmelpfennig, Christian

    2013-01-01

    several candidates by means of subtle evaluation procedures. Design/methodology/approach – A case study research has been carried out among companies experienced in celebrity endorsements to learn more about the endorser selection process in practise. Based on these cases theory is inductively developed......Purpose - This research aims at shedding some light on the various avenues marketers can undertake until finally an endorsement contract is signed. The focus of the study lies on verifying the generally held assumption that endorser selection is usually taken care of by creative agencies, vetting....... Findings – Our research suggests that generally held assumption that endorsers being selected and thoroughly vetted by a creative agency may not be universally valid. A normative model to illustrate the continuum of the selection process in practise is suggested and the two polar case studies (Swiss brand...

  19. Gossip-Based Broadcast

    Science.gov (United States)

    Leitão, João; Pereira, José; Rodrigues, Luís

    Gossip, or epidemic, protocols have emerged as a powerful strategy to implement highly scalable and resilient reliable broadcast primitives on large scale peer-to-peer networks. Epidemic protocols are scalable because they distribute the load among all nodes in the system and resilient because they have an intrinsic level of redundancy that masks node and network failures. This chapter provides an introduction to gossip-based broadcast on large-scale unstructured peer-to-peer overlay networks: it surveys the main results in the field, discusses techniques to build and maintain the overlays that support efficient dissemination strategies, and provides an in-depth discussion and experimental evaluation of two concrete protocols, named HyParView and Plumtree.

  20. Broadcast sound technology

    CERN Document Server

    Talbot-Smith, Michael

    1990-01-01

    Broadcast Sound Technology provides an explanation of the underlying principles of modern audio technology. Organized into 21 chapters, the book first describes the basic sound; behavior of sound waves; aspects of hearing, harming, and charming the ear; room acoustics; reverberation; microphones; phantom power; loudspeakers; basic stereo; and monitoring of audio signal. Subsequent chapters explore the processing of audio signal, sockets, sound desks, and digital audio. Analogue and digital tape recording and reproduction, as well as noise reduction, are also explained.

  1. Financing Public Service Broadcasting

    DEFF Research Database (Denmark)

    Berg, Christian Edelvold; Lund, Anker Brink

    2012-01-01

    Broadcasting (PSB) financing regimes in Europe, concluding that Denmark, Finland, Iceland, Norway, and Sweden may still be considered conventional, licence fee PSB countries, but with some interesting differences in relation to competitive and market oriented alternatives of resource provision......Recently several European countries have abolished the traditional public service licence fee system, replacing it with direct public funding. But except for Iceland, the Nordic countries have not followed suit. The article discusses this development within a comparative framework of Public Service...

  2. Celebrating women in physics

    CERN Multimedia

    Rolf Heuer

    2010-01-01

    Next Monday the 8th of March is International Women’s Day. In an ideal world, there would be no need for such an event – equality would be taken as read. But since the world is not there yet, let’s take the opportunity to celebrate women in physics, and indeed the full cultural diversity of our field. Perceived as a discipline dominated by men, reality has been diverging from that perception for a long time. Today at CERN, women play key roles in every aspect of the Organization’s activities.   On Women’s Day, we will be sending a clear message to all young women interested in science and engineering that this is also a field for them. In the CERN Control Centre, half of the Engineers-in-Charge who take responsibility for operating the world’s most powerful particle accelerator are women. In the experiments, in all CERN departments and in the management, women are increasingly represented. That’s because at CERN, and in particl...

  3. IYL 2015 celebrations

    Science.gov (United States)

    Adams, Aaron Morgan; Beasley, Gary

    2016-09-01

    The International Year of Light 2015 was designed to raise awareness of light sciences. In order to raise awareness, events were encouraged to get the public involved. Both Central Carolina Community College (CCCC) and Indian River State College (IRSC) held a total of three lectures in 2015 celebrating the IYL 2015. IRSC hosted lectures on March 6th and June 11th. CCCC hosted a lecture on November 17th. These lectures drew a total of over 400 attendees. Lectures revolved around their own unique themes relating to light sciences in industry and academia. With great support from Laser-Tec, SPIE, and NSF, these lectures were successful at exposing and advertising the optics field to the public, as well as promising up-and-coming students. These lectures hosted several keynote speakers on behalf of both industry and academia. The speakers were successful at keeping the audience engaged through presentations and question-and-answer sessions. In addition, lab tours allowed the attendees a chance to see the programs in action. Many takeaways will prove to be invaluable when pursuing such events in the future. This paper will not only speak to the tremendous success of these lectures, but will take an honest look at the areas for improvement. It is important to note that independent events can be held for the expansion of local programs leading to national, if not global, increase in communal awareness and participation. These events will serve as a continuation for what the IYL 2015 was designed.

  4. 60 years of celebrations

    CERN Multimedia

    Katarina Anthony

    2014-01-01

    The first celebration of CERN's anniversary featured in the CERN Bulletin, 1979. As CERN wraps up a month of events surrounding its 60th anniversary, the Bulletin looks back on September 29ths that have come and gone. What was hitting the CERN headlines when the Organization turned 15 - 30 - 45? Brace yourselves for a trip back in time with previous birthday editions of the CERN (a.k.a. "Weekly") Bulletin.      Bulletin Issue No.1/1965  - Bulletin Issue No. 40/1969 The very first edition of the Weekly Bulletin arrived on CERN desktops on 29 March 1965. The Organization was only just out of its first decade, but it was already a hub of activity, as demonstrated by the various seminars and training events that graced the cover of the first Bulletin. By the time CERN turned 15 in 1969, the Organization was preparing for its second Open Day. Discussion of the event made the cover of the Bulletin, announcing that sections of the ISR were to be ...

  5. Significant Decline in Celebrity Usage in Advertising

    DEFF Research Database (Denmark)

    Schimmelpfennig, Christian; Hollensen, Svend

    2016-01-01

    Over the decades, the use of celebrities in advertising has increased. Research suggests that in western countries between 20% and 30% of all advertising used celebrities in the late 1990s. During the past 10 years, however, the use of celebrities in advertising has plunged. This paper discusses...... why advertisers are turning away from using major celebrities in their campaigns, and what alternative individuals may be used instead of the celebrities....

  6. CERN's 60th anniversary celebrations: "Cook"ed to perfection

    CERN Multimedia

    CERN Bulletin

    2014-01-01

    On 29 September, CERN celebrated its 60th anniversary with a gala celebration. Hundreds of CERN staff members and users, dignitaries from CERN Member States and representatives of international organisations filled the marquee for a ceremony featuring speeches as well as music from the EU Youth Orchestra. CERN Recruitment Unit section leader Anna Cook was called in at the last minute to host the ceremony.   Anna had just got back from a run on her day off when she got the call. On the line CERN60 project leader Sascha Schmeling, Globe manager Bernard Pellequer and video editor Jacques Fichet had a problem. French-Swiss journalist Darius Rochebin, who had been pegged to host CERN's 60th anniversary ceremony, had been forced to cancel at the last minute, just three days before the event. Would Anna host the celebration – a ceremony to be attended by hundreds and broadcast around the world for all to see? After asking whether it was a joke, she said: “OK, I&rsquo...

  7. Implications of Internet on Broadcasting

    DEFF Research Database (Denmark)

    Henten, Anders; Tadayoni, Reza

    One of the main challenges within broadcasting research in the recent years has been to understand the evolution from traditional broadcasting to digital broadcasting. The aim of this paper is to step further and give an analysis of Internet’s influence on traditional broadcasting services....... In this analysis an inter-disciplinary approach is used, where technological, economic, political and cultural drivers and barriers in this development are identified. It is then shown to what degree these parameters and the inter-relation between them influence this development....

  8. Scheduling Broadcasts in a Network of Timelines

    KAUST Repository

    Manzoor, Emaad A.

    2015-05-12

    Broadcasts and timelines are the primary mechanism of information exchange in online social platforms today. Services like Facebook, Twitter and Instagram have enabled ordinary people to reach large audiences spanning cultures and countries, while their massive popularity has created increasingly competitive marketplaces of attention. Timing broadcasts to capture the attention of such geographically diverse audiences has sparked interest from many startups and social marketing gurus. However, formal study is lacking on both the timing and frequency problems. In this thesis, we introduce, motivate and solve the broadcast scheduling problem of specifying the timing and frequency of publishing content to maximise the attention received. We validate and quantify three interacting behavioural phenomena to parametrise social platform users: information overload, bursty circadian rhythms and monotony aversion, which is defined here for the first time. Our analysis of the influence of monotony refutes the common assumption that posts on social network timelines are consumed piecemeal independently. Instead, we reveal that posts are consumed in chunks, which has important consequences for any future work considering human behaviour over social network timelines. Our quantification of monotony aversion is also novel, and has applications to problems in various domains such as recommender list diversification, user satiation and variety-seeking consumer behaviour. Having studied the underlying behavioural phenomena, we link schedules, timelines, attention and behaviour by formalising a timeline information exchange process. Our formulation gives rise to a natural objective function that quantifies the expected collective attention an arrangement of posts on a timeline will receive. We apply this formulation as a case-study on real-data from Twitter, where we estimate behavioural parameters, calculate the attention potential for different scheduling strategies and, using the

  9. Celebrity Humanitarianism and North-South Relations

    DEFF Research Database (Denmark)

    as a place where celebrities intervene into existing politics and social processes, or as the generator of Southern celebrities engaged in ‘do-gooding’. This book examines what the diverse roster of celebrity humanitarians are actually doing in and across North and South contexts. Celebrity humanitarianism......Discussion over celebrity engagement is often limited to theoretical critique or normative name-calling, without much grounded research into what it is that celebrities are doing, the same or differently throughout the world. Crucially, little attention has been paid to the Global South, either...

  10. Evolution of broadcast content distribution

    CERN Document Server

    Beutler, Roland

    2017-01-01

    This book discusses opportunities for broadcasters that arise with the advent of broadband networks, both fixed and mobile. It discusses how the traditional way of distributing audio-visual content over broadcasting networks has been complemented by the usage of broadband networks. The author shows how this also gives the possibility to offer new types of interactive or so-called nonlinear services. The book illustrates how change in distribution technology is accelerating the need for broadcasters around the world to adapt their content distribution strategy and how it will impact the portfolios of content they offer. Outlines the shift in broadcast content distribution paradigms and related strategic issues Provides an overview of the new broadcasting ecosystem encompassing new types of content, user habits, expectations, and devices Discusses complementary usage of different distribution technologies and platforms.

  11. Commercial satellite broadcasting for Europe

    Science.gov (United States)

    Forrest, J. R.

    1988-12-01

    A review is presented of the current television broadcasting situation in European countries, which involves a varied mix of terrestrial VHF or UHF systems and cable networks. A small market has emerged in Europe for receivers using the low-power telecommunications satellite transmission between the program providers and cable network companies. This is expected to change with the launch of medium-power pan-European telecommunication satellites (e.g. ASTRA, EUTELSAT II), which are now directly addressing the market of home reception. DBS (direct broadcast satellite) in the UK, using the D-MAC transmission standard, will offer three additional television channels, data broadcasting services, and a planned evolution to compatible forms of wide-screen, high-definition television. Comments are given on receiver and conditional access system standardization. Some views are expressed on satellite broadcasting as part of an overall broadcasting framework for the future.

  12. Will broadcasters survive in the online and digital domain?

    NARCIS (Netherlands)

    Leurdijk, A.

    2007-01-01

    Digital television and the internet are fundamentally changing media markets. Consumers have access to an increasing amount of news, information and entertainment. In addition to traditional media companies such as publishers and broadcasters new players enter the market as content producers,

  13. Broadcasting, Reacting, Engaging

    DEFF Research Database (Denmark)

    Etter, Michael

    2014-01-01

    Purpose - Symmetric communication and relationship building are core principles of public relations, which have been highlighted for CSR communication. In this paper three different communication strategies for CSR communication in Twitter are developed, of which each contributes differently...... to the ideals of symmetric communication and relationship building. The framework is then applied to analyze how companies use the micro-blogging service Twitter for CSR communication. Design/methodology/approach - Social network analysis is used to identify the 30 most central corporate accounts in a CSR...... Twitter-Network. From these accounts over 40´000 tweets are extracted and manually coded. Anova is applied to investigate differences in the weighting of CSR topics between the different strategies. Findings - The analysis reveals that corporations adhere to a broadcasting strategy or a reactive strategy...

  14. A Resource Curriculum in Broadcast Media. Bulletin No. 8025.

    Science.gov (United States)

    Herian, Roger; Moen, Mary

    A resource for teachers who design instructional programs in broadcast media, this curriculum guide consists of eight units which deal with the nature of broadcast media, broadcast programming and public interest, broadcast advertising, broadcast regulation, societal effects of broadcasting, broadcasting and future technology, radio broadcasting,…

  15. AGS 20th anniversary celebration

    International Nuclear Information System (INIS)

    Baggett, N.V.

    1980-01-01

    On May 22, 1980, a symposium was held at Brookhaven to celebrate the 20th birthday of the AGS, to recall its beginnings, and to review major discoveries that have been made with its beams. The talks at the symposium are recorded in this volume

  16. Council celebrates CERN Control Centre

    CERN Multimedia

    2006-01-01

    With the unveiling of its new sign, the CERN Control Centre was officially inaugurated on Thursday 16 March. To celebrate its startup, CERN Council members visited the sleek centre, a futuristic-looking room filled with a multitude of monitoring screens.

  17. AGS 20th anniversary celebration

    Energy Technology Data Exchange (ETDEWEB)

    Baggett, N.V. (ed.)

    1980-05-22

    On May 22, 1980, a symposium was held at Brookhaven to celebrate the 20th birthday of the AGS, to recall its beginnings, and to review major discoveries that have been made with its beams. The talks at the symposium are recorded in this volume.

  18. Celebrity-led development organisations

    DEFF Research Database (Denmark)

    Budabin, Alexandra Cosima; Rasmussen, Louise Mubanda; Richey, Lisa Ann

    2017-01-01

    The past decade has seen a frontier open up in international development engagement with the entrance of new actors such as celebrity-led organisations. We explore how such organisations earn legitimacy with a focus on Madonna’s Raising Malawi and Ben Affleck’s Eastern Congo Initiative. The study...... for funding, endorsements, and expertise. We argue that the ways in which celebrity-led organisations establish themselves as legitimate development actors illustrate broader dynamics of the machinery of development.......The past decade has seen a frontier open up in international development engagement with the entrance of new actors such as celebrity-led organisations. We explore how such organisations earn legitimacy with a focus on Madonna’s Raising Malawi and Ben Affleck’s Eastern Congo Initiative. The study...... draws from organisational materials, interviews, mainstream news coverage, and the texts of the celebrities themselves to investigate the construction of authenticity, credibility, and accountability. We find these organisations earn legitimacy and flourish rapidly amid supportive elite networks...

  19. Celebrity endorsements of cancer screening.

    Science.gov (United States)

    Larson, Robin J; Woloshin, Steven; Schwartz, Lisa M; Welch, H Gilbert

    2005-05-04

    Celebrities often promote cancer screening by relating personal anecdotes about their own diagnosis or that of a loved one. We used data obtained from a random-digit dialing survey conducted in the United States from December 2001 through July 2002 to examine the extent to which adults of screening age without a history of cancer had seen or heard or been influenced by celebrity endorsements of screening mammography, prostate-specific antigen (PSA) testing, or sigmoidoscopy or colonoscopy. The survey response rate was 72% among those known to be eligible and 51% among potentially eligible people accounting for those who could not be contacted. A total of 360 women aged 40 years or older and 140 men aged 50 years or older participated in the survey. Most respondents reported they "had seen or heard a celebrity talk about" mammography (73% of women aged 40 years or older), PSA testing (63% of men aged 50 years or older), or sigmoidoscopy or colonoscopy (52% of adults aged 50 years or older). At least one-fourth of respondents who had seen or heard a celebrity endorsement said that the endorsement made them more likely to undergo mammography (25%), PSA testing (31%), or sigmoidoscopy or colonoscopy (37%).

  20. Broadcast Services. Information Bulletin No. 3.

    Science.gov (United States)

    Federal Communications Commission, Washington, DC.

    Radio and television broadcasting is authorized and regulated by the Federal Communications Commission (FCC). Following a brief description of the development of broadcasting, broadcast regulations, and the Commission, this report examines various aspects of the subject pertaining to the fairness doctrine, political broadcasting, advertising, sale…

  1. GPS Ephemeris Message Broadcast Simulation

    National Research Council Canada - National Science Library

    Browne, Nathan J; Light, James J

    2005-01-01

    The warfighter constantly needs increased accuracy from GPS and a means to increasing this accuracy to the decimeter level is a broadcast ephemeris message containing GPS satellite orbit and clock corrections...

  2. The effectiveness of celebrities in conservation marketing.

    Directory of Open Access Journals (Sweden)

    Elizabeth Duthie

    Full Text Available Celebrities are frequently used in conservation marketing as a tool to raise awareness, generate funding and effect behaviour change. The importance of evaluating effectiveness is widely recognised in both marketing and conservation but, to date, little research into the effectiveness of celebrity endorsement as a tool for conservation marketing has been published. Using a combination of interviews and an online choice survey instrument, we investigated the extent to which a sample of UK-based conservation organisations, and other charities, evaluate their own usage of celebrity endorsement, and then carried out an experimental evaluation of a hypothetical marketing campaign. This experiment compared participants' willingness-to-engage (WTE with, and recall of, a conservation message presented in versions of an advert featuring one of three prominent UK celebrities (David Beckham, Chris Packham or HRH Prince William or a non-celebrity control treatment (featuring Crawford Allan, a director of TRAFFIC USA. We find that the organisations we interviewed did not routinely evaluate their marketing campaigns featuring celebrities. Furthermore, our experiment provides evidence that celebrity endorsement can produce both positive and negative effects. Participants were more willing to engage when presented with an advert featuring one of the three celebrities than the non-celebrity control, and WTE varied according to the characteristics of the celebrity and the respondent. However, celebrities were less effective at generating campaign message recall than non-celebrities. These findings suggest that celebrity endorsement should be used carefully. Further work is required to fully understand the role celebrity endorsers can play in conservation but, drawing on best practice from the field of marketing, this study introduces an approach to evaluation which could be applied more widely to improve the effectiveness of conservation marketing.

  3. The effectiveness of celebrities in conservation marketing.

    Science.gov (United States)

    Duthie, Elizabeth; Veríssimo, Diogo; Keane, Aidan; Knight, Andrew T

    2017-01-01

    Celebrities are frequently used in conservation marketing as a tool to raise awareness, generate funding and effect behaviour change. The importance of evaluating effectiveness is widely recognised in both marketing and conservation but, to date, little research into the effectiveness of celebrity endorsement as a tool for conservation marketing has been published. Using a combination of interviews and an online choice survey instrument, we investigated the extent to which a sample of UK-based conservation organisations, and other charities, evaluate their own usage of celebrity endorsement, and then carried out an experimental evaluation of a hypothetical marketing campaign. This experiment compared participants' willingness-to-engage (WTE) with, and recall of, a conservation message presented in versions of an advert featuring one of three prominent UK celebrities (David Beckham, Chris Packham or HRH Prince William) or a non-celebrity control treatment (featuring Crawford Allan, a director of TRAFFIC USA). We find that the organisations we interviewed did not routinely evaluate their marketing campaigns featuring celebrities. Furthermore, our experiment provides evidence that celebrity endorsement can produce both positive and negative effects. Participants were more willing to engage when presented with an advert featuring one of the three celebrities than the non-celebrity control, and WTE varied according to the characteristics of the celebrity and the respondent. However, celebrities were less effective at generating campaign message recall than non-celebrities. These findings suggest that celebrity endorsement should be used carefully. Further work is required to fully understand the role celebrity endorsers can play in conservation but, drawing on best practice from the field of marketing, this study introduces an approach to evaluation which could be applied more widely to improve the effectiveness of conservation marketing.

  4. Kids Sell: Celebrity Kids’ Right to Privacy

    Directory of Open Access Journals (Sweden)

    Seong Choul Hong

    2016-04-01

    Full Text Available The lives of celebrities are often spotlighted in the media because of their newsworthiness; however, many celebrities argue that their right to privacy is often infringed upon. Concerns about celebrity privacy are not limited to the celebrities themselves and often expand to their children. As a result of their popularity, public interest has pushed paparazzi and journalists to pursue trivial and private details about the lives of both celebrities and their children. This paper investigates conflicting areas where the right to privacy and the right to know collide when dealing with the children of celebrities. In general, the courts have been unsympathetic to celebrity privacy claims, noting their newsworthiness and self-promoted characteristic. Unless the press violates news-gathering ethics or torts, the courts will often rule in favor of the media. However, the story becomes quite different when related to an infringement on the privacy of celebrities’ children. This paper argues that all children have a right to protect their privacy regardless of their parents’ social status. Children of celebrities should not be exempt to principles of privacy just because their parents are a celebrity. Furthermore, they should not be exposed by the media without the voluntary consent of their legal patrons. That is, the right of the media to publish and the newsworthiness of children of celebrities must be restrictedly acknowledged.

  5. Pengaruh Celebrity Endorser Dan Word Of Mouth Terhadap Keputusan Pembelian Produk Sweater Online Shop Alco Di Media Sosial Instagram

    Directory of Open Access Journals (Sweden)

    Nur Amalina Fildzah

    2017-10-01

    Full Text Available Alco is a small and medium businesses producing knit sweaters. Alco admitted about an increase in sales after endorsement to celebrity endorser. But, there is a decline in sales in the mid 2016 even Alco been using celebrity endorser. From the initial survey results that the researcher conducted to prove recognition of Alco, these survey results showed that respondents knew Alco online shop and make a purchase decision from celebrity endorser, word of mouth, and explore Instagram. Inside Instagram, in addition to celebrity endorser that can affect a person's buying decision contained in a photo caption in the social media Instagram. And from the caption can be said as a word of mouth expressed by consumers an online shop on Instagram. explore Instagram is a feature from Instagram Thus, this study uses independent variable celebrity endorser and word of mouth.This study was conducted to know the influence of celebrity endorser and word of mouth partially and simultaneously on the purchase decision of sweater in an online shop Alco in social media Instagram.The type of research used is descriptive and causal research with the method used is quantitative. This study was involving 100 respondents of Alco consumers in social media Instagram. The sampling technique was using a non-probability sampling type of incidental sampling. This study uses multiple regression analysis technique. The results showed that simultaneously celebrity endorser and word of mouth are significantly influencing purchase decisions. Partially celebrity endorser and word of mouth are significantly influencing purchase decisions.

  6. Effect of Celebrity Endorsement in Advertising Activities by Product Type

    Directory of Open Access Journals (Sweden)

    Karasiewicz Grzegorz

    2014-12-01

    Full Text Available This article seeks to answer two related questions: are celebrity endorsements more likely to be result in a higher evaluation of the product being advertised than use of an anonymous individual (e.g. a typical consumer; and, if present, do these positive effects vary by product category? To answer these two questions research was conducted on a 237 student sample employing a quasi-experiment consisting of four groups (two product categories and two types of endorsers using data collected through an online survey. The results indicate that celebrity endorsements do have a positive impact on the evaluation of durable goods, but do not affect the evaluation of frequently purchased products. This finding largely confirms the assumptions of the match-up model, the meaning transfer model, and the ELM model.

  7. 50 years CERN Courier Celebration

    CERN Multimedia

    2009-01-01

    The 50th anniversary of the first publication of the CERN Courier provided the opportunity for a modest celebration on 2 September 2009. All six of the principal editors that the magazine has had over its 50-years history met together for the first time. After getting acquainted and reacquainted over lunch, they gathered in the library at CERN to answer questions about the production of the magazine over the years. From left to right, from the present editor to the first one: Christine Sutton, James Gillies, Gordon Fraser, Brian Southworth, Alec Hester and Roger Anthoine.

  8. CELEBRATING 50 YEARS AT CERN

    CERN Multimedia

    2008-01-01

    To thank you all for your custom, for each "plat du jour" purchased on 18 June 2008 in CERN restaurants 1 and 2, Carlson Wagonlit Travel will be pleased to treat you to a dessert. Carlson Wagonlit Travel is celebrating the event with a grand prize draw open to all (personnel of CERN and its subcontractors): gift vouchers to a value of over 8,000 Swiss francs to be won. Entry forms can be obtained from our offices in the Main Building from 13 May to 17 June and should be placed in the box by 17 June. The draw will take place on 18 June. Good luck to you all !

  9. Celebrity Patients, VIPs, and Potentates.

    Science.gov (United States)

    Groves, James E.; Dunderdale, Barbara A.; Stern, Theodore A.

    2002-12-01

    BACKGROUND: During the second half of the 20th century, the literature on the doctor-patient relationship mainly dealt with the management of "difficult" (personality-disordered) patients. Similar problems, however, surround other types of "special" patients. METHOD: An overview and analysis of the literature were conducted. As a result, such patients can be subcategorized by their main presentations; each requires a specific management strategy. RESULTS: Three types of "special" patients stir up irrational feelings in their caregivers. Sick celebrities threaten to focus public scrutiny on the private world of medical caregivers. VIPs generate awe in caregivers, with loss of the objectivity essential to the practice of scientific medicine. Potentates unearth narcissism in the caregiver-patient relationship, which triggers a struggle between power and shame. Pride, privacy, and the staff's need to be in control are all threatened by introduction of the special patient into medicine's closed culture. CONCLUSION: The privacy that is owed to sick celebrities should be extended to protect overexposed staff. The awe and loss of medical objectivity that VIPs generate are counteracted by team leadership dedicated to avoiding any deviation from standard clinical procedure. Moreover, the collective ill will surrounding potentates can be neutralized by reassuring them that they are "special"-and by caregivers mending their own vulnerable self-esteem.

  10. Modern China’s Idols: Heroes, Role Models, Stars and Celebrities

    Directory of Open Access Journals (Sweden)

    Elaine M Jeffreys

    2012-06-01

    Full Text Available This paper examines the diversity of China’s popular culture idols with reference to a commemorative website called ‘The Search for Modern China’, which was launched in late September 2009 to celebrate the sixtieth anniversary of the founding of the People’s Republic of China (PRC under the leadership of the Chinese Communist Party on 1 October 1949. The website’s framing narrative suggests that the history of idol production and celebrity in the PRC can be viewed crudely as marked by disjuncture: the decline of heavy-handed Party-state involvement in the propagandistic manufacturing of socialist idols of production, followed by the grafted-on rise of western-style media-manufactured celebrities as idols of capitalist consumption. However, an analysis of the website’s pantheon of idols reveals that while some idols from the Maoist and early reform period have been relegated to the realm of fiction, revolutionary kitsch or are now simply passé, others remain very much alive in the popular imagination. A state-led project of promoting patriotic education has ensured the coexistence in commercial popular culture of revolutionary idols and contemporary celebrities, via memory sites associated with broadcast television, DVDs and the Internet, and the historical locations, museums and monuments of ‘red tourism.’

  11. Health Education by Open Broadcast.

    Science.gov (United States)

    ICIT Report, 1976

    1976-01-01

    This issue focuses on uses and techniques of radio for educational purposes in developing nations. Two health education projects are described which are utilizing open broadcasting to attract a mass audience of listeners not committed to a structured radio education program. Kenya's Swahili language radio serial, "Giving Birth and Caring for your…

  12. Broadcast and Aggregation in BBC

    DEFF Research Database (Denmark)

    Hüttel, Hans; Kiilerich Pratas, Nuno

    2015-01-01

    In this paper we introduce a process calculus BBC that has both forms of communication. For both many-to-one and one-to-many communication, it is often a natural assumption that communication is bounded; this reflects two distinct aspects of the limitations of a medium. In the case of broadcast, ...

  13. Broadcasting Stations of the World; Part III. Frequency Modulation Broadcasting Stations.

    Science.gov (United States)

    Foreign Broadcast Information Service, Washington, DC.

    This third part of "Broadcasting Stations of the World", which lists all reported radio broadcasting and television stations, with the exception of those in the United States which broadcast on domestic channels, covers frequency modulation broadcasting stations. It contains two sections: one indexed alphabetically by country and city, and the…

  14. Anthropologists and Broadcasting: Roles and Entry Strategies

    Science.gov (United States)

    Eiselein, E. B.; Topper, Martin

    1976-01-01

    The article describes some of the roles open to anthropologists in radio and television. Entry strategies for occupying these roles include taking the first step in approaching the broadcast station, learning about broadcasting, and communicating anthropology to the broadcasters. (Author/NQ)

  15. Celebrity politics: the politics of late modernity?

    NARCIS (Netherlands)

    Marsh, D.; t Hart, P.; Tindall, K.

    2010-01-01

    The academic literature on celebrity politics is rarely systematic; more often it is superficial and anecdotal. In addition, most of the literature focuses either upon classifying different types/categories of celebrity politicians and their roles in politics, or upon the question of whether the

  16. Celebrating Multiple Literacies with Harry Potter

    Science.gov (United States)

    Arter, Lisa

    2009-01-01

    The secret to a good celebration is to involve as many students as possible and to give them genuine responsibilities and encouragement to be creative. Literacy celebrations offer students, and teachers, the opportunity to have fun and show off what they have learned during their deeper exploration of various literacy studies. The author conjures…

  17. Girls make sense: girls, celebrities and identities

    NARCIS (Netherlands)

    Duits, L.; van Romondt Vis, P.

    2009-01-01

    Combining intertextual, audience and feminist perspectives, this article investigates how young girls make meaning from celebrities. Based on focus group interviews with Dutch girls aged 12—13, it argues that girls' talk about celebrities functions as an identity tool in the reflexive project of the

  18. Bosons & More: Celebrating CERN / Part 2

    CERN Multimedia

    Team, CERN

    2013-01-01

    The "Bosons & More" event for CERN people this evening celebrated the success of the Open Days, and the exceptional achievements of the Large Hadron Collider (LHC). The British progressive rock band the Alan Parsons Live Project lead the celebrations until late in the night.

  19. When celebrations go wrong: a case series of injuries after celebrating in sports.

    Science.gov (United States)

    Momaya, Amit; Read, Connor; Estes, Reed

    2017-03-01

    Athletes often engage in various celebration maneuvers during sports events. These celebrations can result in acute injuries. Our objective was to document publicized injuries in collegiate and professional athletes resulting from celebrations and examine associated variables. A retrospective case series study was performed based on internet searches performed using the following major sporting news websites: espn.com, SI.com, bleacherreport.com, totalprosports.com, cbssports.com, larrybrownspots.com, nfl.com, and mlb.com and PubMed. Keywords used during these searches included "celebration injury", "score celebration", and "surgery after celebration". These same sources were used to document the sport, athlete's age at time of injury, celebration action, type of injury, previous play, and whether surgery was required. A total of 62 athletes sustained 62 injuries resulting from various types of celebrations. All but two athletes were males, and the average age was 26.5 years old. The injuries occurred between 1993 and 2015. Sixteen (25.8%) of these injuries required surgery. Professional soccer players accounted for the greatest number of these injuries with a total of 22 injuries. One celebration in a professional soccer player resulted in a cervical spinal cord injury and subsequent death. Common celebration maneuvers included leaping into the air, pile ups, sliding, and somersaults. Serious injuries occur in a diversity of sports after celebrations. The most prevalent celebration maneuvers resulting in injuries included sliding and pile ups. The most common injuries were ACL ruptures and ankle sprains. The most serious injuries were a spinal cord injury and ankle fractures. Sixteen (25.8%) of the injuries required surgery. By encouraging athletes to temper excessive celebrations and prohibiting certain types of celebrations, many injuries may be prevented.

  20. CELEBRATING 50 YEARS AT CERN

    CERN Multimedia

    2008-01-01

    To thank you all for your custom, for each ‘plat du jour’ purchased on 18 June 2008 in CERN restaurants 1 and 2, Carlson Wagonlit Travel will be pleased to treat you to a dessert. Carlson Wagonlit Travel is celebrating the event with a grand prize draw open to all (personnel of CERN and its subcontractors): gift vouchers to a value of over 8,000 Swiss francs are to be won. Entry forms can be obtained from our offices in the Main Building from 13 May to 17 June and should be placed in the box by 17 June. The draw will take place on 18 June. Good luck to you all !

  1. Unified broadcast in sensor networks

    DEFF Research Database (Denmark)

    Hansen, Morten Tranberg; Jurdak, Raja; Kusy, Branislav

    2011-01-01

    of the network stack. UB is implemented as a transparent layer between the link and network layers, where it delays, schedules, and combines broadcasts from upper layer protocols before transmission on the wireless channel. Our empirical results in simulation and on a testbed show that UB can decrease...... the overall packet transmissions in the network by more than 60%, corresponding to more than 40% energy savings, without requiring new interfaces or affecting the correctness of the upper layer protocols....

  2. Broadcast scheduling for mobile advertising

    OpenAIRE

    De Reyck, B.; Degraeve, Z.

    2003-01-01

    We describe a broadcast scheduling system developed for a precision marketing firm specialized in location-sensitive permission-based mobile advertising using SMS (Short Message Service) text messaging. Text messages containing advertisements were sent to registered customers when they were shopping in one of two shopping centers in the vicinity of London. The ads typically contained a limited-time promotional offer. The company's problem was deciding which ads to send out to which customers ...

  3. Antarctica Day: An International Celebration

    Science.gov (United States)

    Pope, A.; Hambrook Berkman, J.; Berkman, P. A.

    2013-12-01

    For more than half a century, the 1959 Antarctic Treaty continues to shine as a rare beacon of international cooperation. To celebrate this milestone of peace in our civilization with hope and inspiration for future generations, Antarctica Day is celebrated each year on December 1st , the anniversary of the Antarctic Treaty signing. As an annual event - initiated by the Foundation for the Good Governance of International Spaces (www.internationalspaces.org/) in collaboration with the Association of Polar Early Carer Scientists (www.apecs.is) - Antarctica Day encourages participation from around the world. The Antarctic Treaty set aside 10% of the earth, 'forever to be used exclusively for peaceful purposes in the interest of mankind.' It was the first nuclear arms agreement and the first institution to govern all human activities in an international region beyond sovereign jurisdictions. In this spirit, Antarctica Day aims to: - Demonstrate how diverse nations can work together peacefully, using science as a global language of cooperation for decision making beyond national boundaries, - Provide strategies for students learning about Antarctica through art, science and history at all school levels, - Increase collaboration and communication between classrooms, communities, researchers and government officials around the world, and - Provide a focus for polar educators to build on each year. Through close collaboration with a number of partners. Antarctica Day activities have included: a Polar Film Festival convened by The Explorers Club; live sessions connecting classrooms with scientists in Antarctica thanks to PolarTREC and ARCUS; an international activity that involved children from 13 countries who created over 600 flags which exemplify Antarctica Day (these were actually flown in Antarctica with signed certificates then returned to the classes); a map where Antarctica Day participants all over the world could share what they were doing; an Antarctic bird count

  4. Broadcasting and Telecommunications Industries in the Convergence Age: Toward a Sustainable Public-Centric Public Interest

    Directory of Open Access Journals (Sweden)

    Hwanho Choi

    2018-02-01

    Full Text Available The emergence of new digital technologies, such as the Internet and new business models such as over-the-top (OTT operators that utilize them, has transformed the media and broadcasting industries. As advanced technologies and business models are adopted, convergence between the broadcasting and telecommunication (“telecom” sectors has become a common business practice. Using the South Korean case study of a failed acquisition attempt of CJ HelloVision by SK Telecom, this research identifies the three essential features (economic, sociocultural, and industrial structure issues related to convergence in the broadcasting and media industries. Further, this study reveals the potential consequences of convergence to the public, industry, and society, and offers critical implications for future policy direction. Finally, this study suggests the need for a change in the policy direction in the age of convergence in the broadcasting and media industries. In addition, it calls for the importance of a public-centric public benefit. Social and consumer welfare, and not profit or industrial growth, should dictate the public interest orientation in the broadcasting and media industries. Therefore, the meaning of public interest in broadcasting and media should not be limited in the industrial context of media; rather, it should consider the access to service by the public, the condition of consumption, and its consequences in the perspective of social and consumer welfare.

  5. Finding Minimum-Power Broadcast Trees for Wireless Networks

    Science.gov (United States)

    Arabshahi, Payman; Gray, Andrew; Das, Arindam; El-Sharkawi, Mohamed; Marks, Robert, II

    2004-01-01

    Some algorithms have been devised for use in a method of constructing tree graphs that represent connections among the nodes of a wireless communication network. These algorithms provide for determining the viability of any given candidate connection tree and for generating an initial set of viable trees that can be used in any of a variety of search algorithms (e.g., a genetic algorithm) to find a tree that enables the network to broadcast from a source node to all other nodes while consuming the minimum amount of total power. The method yields solutions better than those of a prior algorithm known as the broadcast incremental power algorithm, albeit at a slightly greater computational cost.

  6. The Use of Celebrity Endorsement with the Help of Electronic Communication Channel (Instagram) : Case study of Magnum Ice Cream in Thailand

    OpenAIRE

    Kutthakaphan, Rangsima; Chokesamritpol, Wahloonluck

    2013-01-01

    TITLE The Use of Celebrity Endorsement with the Help of Electronic Communication Channel (Instagram): Case Study of Magnum Ice Cream Thailand RESEARCH QUESTION How does the use of celebrity endorsement with the help of electronic communication channel (Social media: Instagram) affect the buying behavior of generation Y consumers in Thailand? STRATEGIC QUESTION How can marketers use this marketing technique in an effective way to increase the number of consumers? PURPOSE OF THE STUDY The pu...

  7. A vintage celebration for CERN

    CERN Multimedia

    2004-01-01

    Maurice Dupraz, a winegrower from the Etat de Genève vineyards, explains the characteristics of the Vigne des Nations to Robert Aymar, CERN's Director-General, and Robert Cramer, Conseiller d'Etat. As part of the fiftieth anniversary celebrations, CERN was the guest of honour at the Vigne des Nations ceremony organised by the Etat de Genève on 7 May. My Organization is greatly honoured to have the Vigne des Nations dedicated to it, said Robert Aymar, CERN's Director-General, at the ceremony held on the slopes of the Lully vineyards at Bernex on 7 May. Invited by Robert Cramer, President of Geneva's Conseil d'Etat, he spoke of the special links that have been forged over the last fifty years between CERN and the Canton of Geneva, where the Organization has its headquarters. Both of them paid tribute to Maurice Bourquin, former rector of the University of Geneva and Swiss delegate to the CERN Council since 1994, who became the first Swiss President of the CERN Council in 2000. The Vigne des Nations ceremony,...

  8. Celebrating Leadership in Public Health and Medicine

    Science.gov (United States)

    ... Navigation Bar Home Current Issue Past Issues Celebrating Leadership in Public Health and Medicine Friends of the ... a Distinguished Medical Science Award for his global leadership in cancer research and the development of combination ...

  9. Are Celebrities Criminally Responsible For Deceptive Advertising?

    Institute of Scientific and Technical Information of China (English)

    2010-01-01

    The State Administration for Industry and Commerce recently said it has suggested the addition of an article in the Advertising Law to make celebrities who represent fake products in deceptive advertising criminally responsible for their actions if it is confirmed

  10. Celebrity smile esthetics assessment: Smile angulation.

    Science.gov (United States)

    Koidou, Vasiliki P; Rosenstiel, Stephen F; Rashid, Robert G

    2017-05-01

    Whether deviations in the angulation discrepancy between the intercanine and interpupillary line significantly affect attractiveness is unknown. The purpose of this prospective study was to quantify dental and facial esthetics to determine whether smile angulation discrepancies in individuals identified as having attractive smiles are smaller than those in the average population. An Internet search for "best smile" and "celebrity" identified 108 celebrities (Test group). Photographs showing smiles within 10 degrees of a frontal view were gathered. In mannequin testing, small head rotation (line was measured using computer software. Groups were compared using the Mann-Whitney U test (α=.05). Usable photographs were obtained for 94 celebrities (62 women, 32 men) and were compared with photographs of 97 dental students (54 women, 43 men). Significant (P.05). Celebrities identified as having "best smile" had significantly smaller mean angulation discrepancies than the control group. Copyright © 2016 Editorial Council for the Journal of Prosthetic Dentistry. Published by Elsevier Inc. All rights reserved.

  11. Celebrities Gather to Fight Heart Disease

    Science.gov (United States)

    ... Current Issue Past Issues Celebrities Gather to Fight Heart Disease Past Issues / Spring 2007 Table of Contents For ... Kit to offer community education programs on women's heart disease. Organize heart-health screening events and health fairs ...

  12. The Face Management Challenges of Sport Celebrity

    Directory of Open Access Journals (Sweden)

    Diana-Luiza DUMITRIU

    2015-03-01

    Full Text Available While gaining centrality within the sport field, media accelerated its commodification process and facilitated sport actors becoming competitive on the celebrity market. The aim of this paper is to discuss the reconfiguration that the celebrity logic brought in terms of the mere condition of the sport actor and the face management challenges and remedial strategies that he has to cope with. I will thus focus on two main dimensions that I find to be constitutive for the celebrity status: one related to the augmented media exposure that sport stars are subject to and to the corollary symbolic reconfiguration of the boundaries between his public and his private life, and the second one related to the vulnerability that comes along with the new visibility of the complex repertoire of identities and social roles performed by the sport actors. Within this last dimension of the sport-related celebrity cycle of promotion, I will lay stress not only on the face threatening aspects for the sport stars, but also on the vulnerability transfer within the affinal branding network and the challenges it could bring for the brands that chose to associate their image with a sport celebrity. Thus, I argue that the kaleidoscopic public figures of sport celebrities requires high impression management involvement on their part, as well as more caution on the marketeers part.

  13. Developments in the Regulation of Broadcasting Advertising

    OpenAIRE

    Morris, Yvonne; Randle, Paul

    2005-01-01

    This Intervention provides a review of developments in the regulation of broadcast advertising within the UK. The piece focuses on the implications of media convergence on broadcast advertising, and provides a brief history and analysis of the regulation of broadcast advertising within the UK. The piece also reviews Advertising Codes and provides an overview of regulatory bodies such as OFCOM and the ASA, and their respective roles.

  14. Selective epidemic broadcast algorithm to suppress broadcast storm in vehicular ad hoc networks

    Directory of Open Access Journals (Sweden)

    M. Chitra

    2018-03-01

    Full Text Available Broadcasting in Vehicular Ad Hoc Networks is the best way to spread emergency messages all over the network. With the dynamic nature of vehicular ad hoc networks, simple broadcast or flooding faces the problem called as Broadcast Storm Problem (BSP. The issue of the BSP will degrade the performance of a message broadcasting process like increased overhead, collision and dissemination delay. The paper is motivated to solve the problems in the existing Broadcast Strom Suppression Algorithms (BSSAs like p-Persistence, TLO, VSPB, G-SAB and SIR. This paper proposes to suppress the Broadcast Storm Problem and to improve the Emergency Safety message dissemination rate through a new BSSA based on Selective Epidemic Broadcast Algorithm (SEB. The simulation results clearly show that the SEB outperforms the existing algorithms in terms of ESM Delivery Ratio, Message Overhead, Collision Ratio, Broadcast Storm Ratio and Redundant Rebroadcast Ratio with decreased Dissemination Delay.

  15. Optic Fibers as a Broadcasting Media

    Directory of Open Access Journals (Sweden)

    Jusuf QARKAXHIJA

    2018-04-01

    Full Text Available Fast brodcasting of an information is always a challange from our daily activities. Through fast broadcasting of the information always created pre-eminence in military activities, business, researching, etc. From ancient times we know that information was orally and hand in hand broadcasted which in most of the times casused in loss of information and due to this also in loss of activities which are mentioned above. Due to information technology notably computer networks and internet overtime information started broadcasting faster. Information started broadcasting through copper wires and through wireless. Big applications started to develop with the increased use of Internet, high quality broadcasting (HD, video on demand broadcasting (VoD, triple pay broadcasting (three services on a medium, etc., then these two mediums couldn’t complete all these requests. Therfore after these problems, optic fiber began to be used as a broadcasting medium which eleminated all the defects of other mediums. Importance of this paper work is telling developing stages of optic fiber, it’s characteristics and it’s losses. Then it is shown that which devises enforce the signal of fibers and in the end all three mediums that we mentioned are compared on the basis of attributes. Findings form the paper will only enforce that knowledge we had before about optic fiber, the best broadcasting medium.

  16. Watershed Education for Broadcast Meteorologists

    Science.gov (United States)

    Lamos, J. P.; Sliter, D.; Espinoza, S.; Spangler, T. C.

    2006-12-01

    The National Environmental Education and Training Organization (NEETF) published a report in 2005 that summarized the findings of ten years of NEETF and Roper Research. The report stated, "Our years of data from Roper surveys show a persistent pattern of environmental ignorance even among the most educated and influential members of society." Market research has also shown that 80% of television viewers list the weather as the primary reason for watching the local news. Broadcast meteorologists, with a broader understanding of environmental and related sciences have an opportunity to use their weathercasts to inform the public about the environment and the factors that influence environmental health. As "station scientists," broadcast meteorologists can use the weather, and people's connection to it, to broaden their understanding of the environment they live in. Weather and watershed conditions associated with flooding and drought have major human and environmental impacts. Increasing the awareness of the general public about basic aspects of the hydrologic landscape can be an important part of mitigating the adverse effects of too much or too little precipitation, and of protecting the environment as well. The concept of a watershed as a person's natural neighborhood is a very important one for understanding hydrologic and environmental issues. Everyone lives in a watershed, and the health of a watershed is the result of the interplay between weather and human activity. This paper describes an online course to give broadcast meteorologists a basic understanding of watersheds and how watersheds are impacted by weather. It discusses how to convey watershed science to a media- savvy audience as well as how to model the communication of watershed and hydrologic concepts to the public. The course uses a narrative, story-like style to present its content. It is organized into six short units of instruction, each approximately 20 minutes in duration. Each unit is

  17. 47 CFR 73.6011 - Protection of TV broadcast stations.

    Science.gov (United States)

    2010-10-01

    ... 47 Telecommunication 4 2010-10-01 2010-10-01 false Protection of TV broadcast stations. 73.6011... RADIO BROADCAST SERVICES Class A Television Broadcast Stations § 73.6011 Protection of TV broadcast stations. Class A TV stations must protect authorized TV broadcast stations, applications for minor changes...

  18. Celebrating indigenous communities compassionate traditions.

    Science.gov (United States)

    Prince, Holly

    2018-01-01

    Living in a compassionate community is not a new practice in First Nations communities; they have always recognized dying as a social experience. First Nations hold extensive traditional knowledge and have community-based practices to support the personal, familial, and community experiences surrounding end-of-life. However, western health systems were imposed and typically did not support these social and cultural practices at end of life. In fact, the different expectations of western medicine and the community related to end of life care has created stress and misunderstanding for both. One solution is for First Nations communities to develop palliative care programs so that people can receive care at home amongst their family, community and culture. Our research project "Improving End-of-Life Care in First Nations Communities" (EOLFN) was funded by the Canadian Institutes of Health Research [2010-2015] and was conducted in partnership with four First Nations communities in Canada (see www.eolfn.lakeheadu.ca). Results included a community capacity development approach to support Indigenous models of care at end-of-life. The workshop will describe the community capacity development process used to develop palliative care programs in First Nations communities. It will highlight the foundation to this approach, namely, grounding the program in community values and principles, rooted in individual, family, community and culture. Two First Nations communities will share stories about their experiences developing their own palliative care programs, which celebrated cultural capacity in their communities while enhancing medical palliative care services in a way that respected and integrated with their community cultural practices. This workshop shares the experiences of two First Nations communities who developed palliative care programs by building upon community culture, values and principles. The underlying model guiding development is shared.

  19. Disease-specific direct-to-consumer advertising of pharmaceuticals: An examination of endorser type and gender effects on consumers' attitudes and behaviors.

    Science.gov (United States)

    Bhutada, Nilesh S; Rollins, Brent L

    2015-01-01

    Direct-to-consumer (DTC) advertising is still a controversial topic for pharmaceutical manufacturers' and researchers, and while numerous studies have examined the DTC phenomenon, little research has examined the effect of gender, particularly gender of the endorser and consumer. The objective of this research was to assess the impact of the endorser (celebrity vs. expert vs. non-celebrity) and gender - both gender of the endorser and gender of the consumer - on consumers' attitudes and behaviors in response to a print disease-specific direct-to-consumer advertisement. Using Qualtrics consumer panel, data were obtained for 514 US adults (age 18 years and above) who demonstrated at least minimal symptoms of depression and need for monitoring based on the Patient Health Questionnaire (PHQ) score. Data were analyzed using a 3 (Endorser Type: Celebrity/Expert/Non-Celebrity) × 2 (Endorser Gender: Male/Female) × 2 (Consumer Gender: Male/Female) full factorial between subjects multivariate analysis of variance (MANOVA) and necessary univariate analysis. Only the type of the endorser (celebrity vs. expert vs. non-celebrity) used in the ad had a significant main effect on the dependent variables. Further univariate analyses revealed that, of the several dependent variables, endorser type had a significant influence only on attitude towards the ad, attention paid to the ad, and endorser credibility, with gender being non-significant in all cases. Expert endorser generated significantly more favorable levels of attitude towards the ad, and endorser credibility compared to the non-celebrity endorser. Celebrity endorser attracted more consumer attention towards the ad and generated favorable endorser credibility perceptions compared to the non-celebrity endorser. However, celebrity and expert endorsers did not significantly differ from each other on the abovementioned ad effectiveness variables. Lastly, endorser gender and consumer gender did not have a significant influence

  20. Celebrities: From Teachers to Friends : A Test of Two Hypotheses on the Adaptiveness of Celebrity Gossip.

    Science.gov (United States)

    De Backer, Charlotte J S; Nelissen, Mark; Vyncke, Patrick; Braeckman, Johan; McAndrew, Francis T

    2007-12-01

    In this paper we present two compatible hypotheses to explain interest in celebrity gossip. The Learning Hypothesis explains interest in celebrity gossip as a by-product of an evolved mechanism useful for acquiring fitness-relevant survival information. The Parasocial Hypothesis sees celebrity gossip as a diversion of this mechanism, which leads individuals to misperceive celebrities as people who are part of their social network. Using two preliminary studies, we tested our predictions. In a survey with 838 respondents and in-depth interviews with 103 individuals, we investigated how interest in celebrity gossip was related to several dimensions of the participants' social lives. In support of the Learning Hypothesis, age proved to be a strong predictor of interest in celebrities. In partial support of the Parasocial Hypothesis, media exposure, but not social isolation, was a strong predictor of interest in celebrities. The preliminary results support both theories, indicate that across our life span celebrities move from being teachers to being friends, and open up a list of future research opportunities.

  1. 8 CFR 204.13 - How can the International Broadcasting Bureau of the United States Broadcasting Board of...

    Science.gov (United States)

    2010-01-01

    ... description of the job to be performed; and (ii) The broadcasting expertise held by the alien, including how... broadcasts; hosts for news broadcasts, news analysis, editorial and other broadcast features; or a news analysis specialist. The term broadcaster does not include individuals performing purely technical or...

  2. Population planning broadcasts in Bangladesh.

    Science.gov (United States)

    Ali, S A

    1982-06-01

    Bangladesh's growth rate of 2.36%/year is one of the highest in the world and, if present population trends continue, Bangladesh will have 153 million people by the year 2000. The Government adopted a comprehensive population policy in 1976 and seeks to reduce the population growth rate to 0 by 1992. Bangladesh's population control program further aims to raise the contraceptive acceptance rate from the current level of 14% of eligible couples to 38% by 1985, to raise the number of current contraceptive users from 2.4 to 7.3 million couples, and to achieve a sterilization level of 3.4 million people. Radio Bangladesh, which has been broadcasting programs on family planning since 1965, is playing an important motivational role in this effort. A Population Planning Cell was established within Radio Bangladesh in 1975 and 5 subcells located throughout the country broadcast independent programs on family planning 6 days/week. Evaluative surveys have confirmed the belief that radio is the most popular form of mass communication in rural areas. 47% of respondents in 1 survey identified radio as their main source of information about family planning, although only 12% reported contraceptive usage. An important task for radio in Bangladesh is to convince listeners that family planning practice is not incompatible with Islamic ideals and to overcome other superstitions and misconceptions about contraception.

  3. Live broadcast from the Globe

    CERN Multimedia

    La tête au carréTuesday, 17 June 2008 between 2.00 and 3.00 p.m.“La tête au carré”, a France Inter radio programme devoted to science, will set up its sound booth at CERN for a special broadcast on the LHC.The journalist Mathieu Vidard will interview the following guests: - Pierre Van Hove, an experimental physicist working on CMS. He is a CNRS research scientist from the Institut Hubert Curien in Strasbourg, France.- Abdelhak Djouadi is a theoretical physicist. He is a research director at the CNRS’s Laboratoire de physique théorique at Orsay, France and holder of the CNRS silver medal.- Magali Gruwe, one of the engineers in charge of LHC operations at CERN.» To take part in this live broadcast, which is open to the public, come to the Globe at 1:30 p.m. The number of places is limited.» No specialist knowledge required.» See the programme's homepage

  4. History of Satellite TV Broadcasting and Satellite Broadcasting Market in Turkey

    Directory of Open Access Journals (Sweden)

    Mihalis KUYUCU

    2015-09-01

    Full Text Available The present study analyses the satellite broadcasting that is the first important development that emerged as a result of digitalization in communication technologies and its reflections in Turkey. As the first milestone in the globalization of television broadcasting, satellite broadcasting provided substantial contribution towards the development of the media. Satellite bro adcasting both increased the broadcasting quality and geographical coverage of the television media. A conceptual study was carried out in the first part of the study in connection with the history of satellite broadcasting in Turkey and across the world. In the research part of the study, an analysis was performed on 160 television channels that broadcast in Turkey via Turksat Satellite. Economic structure of the television channels broadcasting in Turkey via satellite was studied and an analysis was perfo rmed on the operational structure of the channels. As a result of the study, it was emphasized that the television channels broadcasting via satellite platform also use other platforms for the purpose of spreading their broadcasts and television channel ow ners make investments in different branches of the media, too. Capital owners invest in different business areas other than the media although television channels broadcasting via Turksat mostly focus on thematic broadcasting and make effort to generate ec onomic income from advertisements. Delays are encountered in the course of the convergence between the new media and television channels that broadcast only from the satellite platform and such television channels experience more economic problems than the other channels. New media and many TV broadcasting platforms emerged as a result of the developments in the communication technologies. In television broadcasting, satellite platform is not an effective platform on its own. Channels make effort to reach t o more people by using other platforms in addition to

  5. Relay-based information broadcast in complex networks

    Science.gov (United States)

    Fan, Zhongyan; Han, Zeyu; Tang, Wallace K. S.; Lin, Dong

    2018-04-01

    Information broadcast (IB) is a critical process in complex network, usually accomplished by flooding mechanism. Although flooding is simple and no prior topological information is required, it consumes a lot of transmission overhead. Another extreme is the tree-based broadcast (TB), for which information is disseminated via a spanning tree. It achieves the minimal transmission overhead but the maintenance of spanning tree for every node is an obvious obstacle for implementation. Motivated by the success of scale-free network models for real-world networks, in this paper, we investigate the issues in IB by considering an alternative solution in-between these two extremes. A novel relay-based broadcast (RB) mechanism is proposed by employing a subset of nodes as relays. Information is firstly forwarded to one of these relays and then re-disseminated to others through the spanning tree whose root is the relay. This mechanism provides a trade-off solution between flooding and TB. On one hand, it saves up a lot of transmission overhead as compared to flooding; on the other hand, it costs much less resource for maintenance than TB as only a few spanning trees are needed. Based on two major criteria, namely the transmission overhead and the convergence time, the effectiveness of RB is confirmed. The impacts of relay assignment and network structures on performance are also studied in this work.

  6. Perceptions of Advertising Influence on Broadcast News.

    Science.gov (United States)

    Brown, Hubert W.; Barnes, Beth E.

    2001-01-01

    Finds that while students (studying broadcast journalism or advertising) and practitioners (station news directors and agency media directors) were in agreement on the majority of opinion statements discussing advertising's influence on broadcast news content, except students were less bothered by advertising's influence on news content than were…

  7. Beyond the Anchor: Students and Broadcasting Opportunities.

    Science.gov (United States)

    Marks, Rick

    1999-01-01

    Describes how the author taught a class (called "Editing for Broadcasting") for 19 neophyte newspeople through total immersion: students learned how to run a newsroom while operating one. Notes that students learned the principles and fundamentals of broadcast journalism, including news judgment, writing, editing, reporting, and…

  8. Management Theories and Broadcasting: A Handbook.

    Science.gov (United States)

    Craig, J. Robert; Hindmarsh, Wayne A.

    Today's contemporary management and motivation theories, as applied to the business of broadcasting, are the focus of the first section of this paper. It deals with the kinds and reactions of employees in broadcasting stations in relation to 11 motivational theories: (1) Theories X and Y, (2) Immaturity-Maturity Theory, (3) V Theory, (4) Z Theory,…

  9. 47 CFR 73.1217 - Broadcast hoaxes.

    Science.gov (United States)

    2010-10-01

    ... broadcast station shall broadcast false information concerning a crime or a catastrophe if: (a) The licensee... harm would occur. A “crime” is any act or omission that makes the offender subject to criminal punishment by law. A “catastrophe” is a disaster or imminent disaster involving violent or sudden event...

  10. Broadcast Copywriting and Computer Assisted Instruction.

    Science.gov (United States)

    Hagerman, William L.

    The teaching of broadcast copywriting can be enhanced by computer assisted instruction, especially in screening students' writing for adherence to classic "formulas" or "rules" for broadcast writing. Such rules might include avoiding cliches or not beginning a sentence with a subordinate clause. Other rules the computer can…

  11. Energy-efficient algorithm for broadcasting in ad hoc wireless sensor networks.

    Science.gov (United States)

    Xiong, Naixue; Huang, Xingbo; Cheng, Hongju; Wan, Zheng

    2013-04-12

    Broadcasting is a common and basic operation used to support various network protocols in wireless networks. To achieve energy-efficient broadcasting is especially important for ad hoc wireless sensor networks because sensors are generally powered by batteries with limited lifetimes. Energy consumption for broadcast operations can be reduced by minimizing the number of relay nodes based on the observation that data transmission processes consume more energy than data reception processes in the sensor nodes, and how to improve the network lifetime is always an interesting issue in sensor network research. The minimum-energy broadcast problem is then equivalent to the problem of finding the minimum Connected Dominating Set (CDS) for a connected graph that is proved NP-complete. In this paper, we introduce an Efficient Minimum CDS algorithm (EMCDS) with help of a proposed ordered sequence list. EMCDS does not concern itself with node energy and broadcast operations might fail if relay nodes are out of energy. Next we have proposed a Minimum Energy-consumption Broadcast Scheme (MEBS) with a modified version of EMCDS, and aimed at providing an efficient scheduling scheme with maximized network lifetime. The simulation results show that the proposed EMCDS algorithm can find smaller CDS compared with related works, and the MEBS can help to increase the network lifetime by efficiently balancing energy among nodes in the networks.

  12. Safety message broadcast in vehicular networks

    CERN Document Server

    Bi, Yuanguo; Zhuang, Weihua; Zhao, Hai

    2017-01-01

    This book presents the current research on safety message dissemination in vehicular networks, covering medium access control and relay selection for multi-hop safety message broadcast. Along with an overall overview of the architecture, characteristics, and applications of vehicular networks, the authors discuss the challenging issues in the research on performance improvement for safety applications, and provide a comprehensive review of the research literature. A cross layer broadcast protocol is included to support efficient safety message broadcast by jointly considering geographical location, physical-layer channel condition, and moving velocity of vehicles in the highway scenario. To further support multi-hop safety message broadcast in a complex road layout, the authors propose an urban multi-hop broadcast protocol that utilizes a novel forwarding node selection scheme. Additionally, a busy tone based medium access control scheme is designed to provide strict priority to safety applications in vehicle...

  13. Random broadcast on random geometric graphs

    Energy Technology Data Exchange (ETDEWEB)

    Bradonjic, Milan [Los Alamos National Laboratory; Elsasser, Robert [UNIV OF PADERBORN; Friedrich, Tobias [ICSI/BERKELEY; Sauerwald, Tomas [ICSI/BERKELEY

    2009-01-01

    In this work, we consider the random broadcast time on random geometric graphs (RGGs). The classic random broadcast model, also known as push algorithm, is defined as: starting with one informed node, in each succeeding round every informed node chooses one of its neighbors uniformly at random and informs it. We consider the random broadcast time on RGGs, when with high probability: (i) RGG is connected, (ii) when there exists the giant component in RGG. We show that the random broadcast time is bounded by {Omicron}({radical} n + diam(component)), where diam(component) is a diameter of the entire graph, or the giant component, for the regimes (i), or (ii), respectively. In other words, for both regimes, we derive the broadcast time to be {Theta}(diam(G)), which is asymptotically optimal.

  14. Metadata for the description of broadcast assets

    DEFF Research Database (Denmark)

    Efthimiadis, Efthimis N.; Mai, Jens Erik; Burrows, Paul E.

    2003-01-01

    The Corporation for Public Broadcasting (CPB) and public broadcasters consider Media Asset Management (MAM) of critical importance since without a concerted and cooperative plan to manage their vast library of content, broadcasters are unable to reach their potential for service in the digital age....... The concerns for Media Asset Management, human and technical, are myriad. Media Asset Management is the framework upon which many of the largest technology projects will be built, including the future interconnection system between and among CPB member stations. It is CPB's hope that its licensees...... and their partners in university, museum, and library communities, will work together to contribute to Media Asset Management solutions. These issues are not unique to Public Broadcasters. Similar issues are faced by all networks at different levels of complexity. This panel will present efforts by broadcasters...

  15. 77 FR 9187 - Carriage of Digital Television Broadcast Signals: Amendment to the Commission's Rules

    Science.gov (United States)

    2012-02-16

    ... Digital Television Broadcast Signals: Amendment to the Commission's Rules AGENCY: Federal Communications... native format (e.g., .doc, .xml, .ppt, searchable .pdf). Participants in this proceeding should... Commission adopted certain rules to protect consumers as the transition to digital television (DTV...

  16. CERN 60: celebrating with the UN

    CERN Multimedia

    CERN Bulletin

    2014-01-01

    A special event to celebrate CERN’s anniversary will be held Monday 20 October at the United Nations Headquarters in New York, US. High-profile speakers from the world of politics, diplomacy and science will celebrate their common values: inclusion, peaceful co-operation and universality.   CERN’s relations with intergovernmental organisations are part of CERN’s engagement with key stakeholders, which include, among others, the Member States, the scientific community, and the Host States. In recent years, the Laboratory has grown from European to global and it is actively engaged in several collaborations with other intergovernmental organisations, including the UN and some of its agencies (UNESCO, UNITAR, WHO, WIPO, WMO, etc.). “It seemed natural for us to organise an event to celebrate CERN's 60th anniversary with this international community,” explains Maurizio Bona, advisor to the Director-General in charge of relations with interna...

  17. Lossless Compression of Broadcast Video

    DEFF Research Database (Denmark)

    Martins, Bo; Eriksen, N.; Faber, E.

    1998-01-01

    We investigate several techniques for lossless and near-lossless compression of broadcast video.The emphasis is placed on the emerging international standard for compression of continous-tone still images, JPEG-LS, due to its excellent compression performance and moderatecomplexity. Except for one...... cannot be expected to code losslessly at a rate of 125 Mbit/s. We investigate the rate and quality effects of quantization using standard JPEG-LS quantization and two new techniques: visual quantization and trellis quantization. Visual quantization is not part of baseline JPEG-LS, but is applicable...... in the framework of JPEG-LS. Visual tests show that this quantization technique gives much better quality than standard JPEG-LS quantization. Trellis quantization is a process by which the original image is altered in such a way as to make lossless JPEG-LS encoding more effective. For JPEG-LS and visual...

  18. Enrico Fermi Symposium at CERN : opening celebration

    CERN Multimedia

    CERN. Geneva. Audiovisual Unit

    2002-01-01

    You are cordially invited to the opening celebration on Thursday 12 September at 16:00 (Main Building, Council Chamber), which will include speechs from: Luciano Maiani - Welcome and Introduction Antonino Zichichi - The New 'Centro Enrico Fermi' at Via Panisperna Ugo Amaldi - Fermi at Via Panisperna and the birth of Nuclear Medicine Jack Steinberger - Fermi in Chicago Valentin Telegdi - A Close-up of Fermi Arnaldo Stefanini - Celebrating Fermi's Centenary in Documents and Pictures and the screening of a documentary video about Fermi: Scienziati a Pisa: Enrico Fermi (Scientists at Pisa: Enrico Fermi) created by Francesco Andreotti for La Limonaia from early film, photographs and sound recordings (English version - c. 30 mins).

  19. Four lives a celebration of Raymond Smullyan

    CERN Document Server

    Rosenhouse, Jason

    2014-01-01

    This ""best of"" collection of works by Raymond Smullyan features excerpts from his published writings, including logic puzzles, explorations of mathematical logic and paradoxes, retrograde analysis chess problems, jokes and anecdotes, and meditations on the philosophy of religion. In addition, numerous personal tributes salute this celebrated professor, author, and logic scholar who is also a magician and musician.

  20. Stennis Space Center celebrates Native American culture

    Science.gov (United States)

    2009-01-01

    Famie Willis (left), 2009-2010 Choctaw Indian Princess, displays artifacts during Native American Heritage Month activities at Stennis Space Center on Nov. 24. The celebration featured various Native American cultural displays for Stennis employees to view. Shown above are (l to r): Willis, Elaine Couchman of NASA Shared Services Center, John Cecconi of NSSC and Lakeisha Robertson of the Environmental Protection Agency.

  1. Local Celebrity Endorsement : Can You Go Far by Staying Close?

    OpenAIRE

    Ekberg, Sara; Mellgård, Linn; Micko, Magdalena

    2010-01-01

    Celebrity endorsement consists of a written or spoken statement from a publicly known person, proclaiming the benefits of some product or service. Previous research on celebrity endorsement has proved it very successful in promoting brands or companies. Even though many marketing strategies exist, it can be especially effective for newly started ventures to apply celebrity endorsement in their approach. While celebrity endorsement may be a good way to overcome weaknesses, such as liability of...

  2. Celebrity Politics: Correlates of Voting for Celebrities in Philippine Presidential Elections

    Directory of Open Access Journals (Sweden)

    Clarissa C. David

    2015-12-01

    Full Text Available It is common in the Philippines for celebrities in entertainment, news, and sports to run for public office and win, even with little experience in political life and limited education. The preponderance of celebrities in politics is often identif ied in the public discourse as a problem with important implications on national policy. This paper examines empirical correlates of voter preference for celebrity Presidential candidates with data from a nationally-representative survey. It finds support for the hypotheses that the likelihood of voting for celebrity candidates for President and Vice President is associated with education, television exposure, and residence in the capital city. The findings are discussed in the context of political knowledge and its role in shaping voter preferences.

  3. Social Butterflies- How Social Media Influencers are the New Celebrity Endorsement

    OpenAIRE

    Burke, Kayleigh Elizabeth

    2017-01-01

    The rapid growth of visual microblogging platforms, such as Instagram, has created new opportunities for brands to communicate with stakeholders. As these platforms evolve, brands have had to adapt in order to use the available social media platforms to gain visibility in the millennial audience. Recently brands have turned to online 'celebrities' known as a social media influencer (SMI) to distribute information and influence consumers' product perceptions. This specifically has become a com...

  4. Materialities of Law: Celebrity Production and the Public Domain

    Directory of Open Access Journals (Sweden)

    Esther Milne

    2009-12-01

    Full Text Available Celebrity production and consumption are powerful socio-economic forces. The celebrity functions as a significant economic resource for the commercial sector and plays a fundamental symbolic role within culture by providing a shared ‘vocabulary’ through which to understand contemporary social relations. A pivotal element of this allure is the process by which the celebrity figure is able to forge an intimate link with its audience, often producing public expressions of profound compassion, respect or revulsion. This process, however, is complicated by emerging participatory media forms whose impact is experienced as new conditions of possibility for celebrity production and consumption. As Marshall argues, video mash-ups of celebrity interviews, such as those of Christian Bale or Tom Cruise, are dramatically changing the relation between celebrity and audience (Marshall, 2006: 640. Meanings produced by these audience remixes challenge the extent to which a celebrity might control her image. So is the celebrity personality, therefore, a public or private commodity? Who owns the celebrity image within remix culture? Although the celebrity figure has been thoroughly researched in relation to its patterns of consumption; semiotic power; and industry construction; less attention has been focused on the forms of celebrity governance enabled by legislative and case law settings. How might the law deal with the significant economic and cultural power exercised within celebrity culture?

  5. 22 CFR 52.1 - Celebration of marriage.

    Science.gov (United States)

    2010-04-01

    ... 22 Foreign Relations 1 2010-04-01 2010-04-01 false Celebration of marriage. 52.1 Section 52.1 Foreign Relations DEPARTMENT OF STATE NATIONALITY AND PASSPORTS MARRIAGES § 52.1 Celebration of marriage. Foreign Service officers are forbidden to celebrate marriages. [31 FR 13546, Oct. 20, 1966] ...

  6. 47 CFR 74.705 - TV broadcast analog station protection.

    Science.gov (United States)

    2010-10-01

    ... 47 Telecommunication 4 2010-10-01 2010-10-01 false TV broadcast analog station protection. 74.705... EXPERIMENTAL RADIO, AUXILIARY, SPECIAL BROADCAST AND OTHER PROGRAM DISTRIBUTIONAL SERVICES Low Power TV, TV Translator, and TV Booster Stations § 74.705 TV broadcast analog station protection. (a) The TV broadcast...

  7. 47 CFR 73.4102 - FAA communications, broadcast of.

    Science.gov (United States)

    2010-10-01

    ... 47 Telecommunication 4 2010-10-01 2010-10-01 false FAA communications, broadcast of. 73.4102 Section 73.4102 Telecommunication FEDERAL COMMUNICATIONS COMMISSION (CONTINUED) BROADCAST RADIO SERVICES RADIO BROADCAST SERVICES Rules Applicable to All Broadcast Stations § 73.4102 FAA communications...

  8. Political Broadcast Advertising and Primary Election Voting

    Science.gov (United States)

    Wanat, John

    1974-01-01

    Results of a research project which hypothisized that: Other things being equal, the heavier a candidate's usage of broadcast advertising in a primary election campaign, the greater will be his share of the votes in the election. (Author/HB)

  9. Mass storage system by using broadcast technology

    International Nuclear Information System (INIS)

    Fujii, Hirofumi; Itoh, Ryosuke; Manabe, Atsushi; Miyamoto, Akiya; Morita, Youhei; Nozaki, Tadao; Sasaki, Takashi; Watase, Yoshiyuko; Yamasaki, Tokuyuki

    1996-01-01

    There are many similarities between data recording systems for high energy physics and broadcast systems; the data flow is almost one-way, requires real-time recording; requires large-scale automated libraries for 24-hours operation, etc. In addition to these functional similarities, the required data-transfer and data-recording speeds are also close to those for near future experiments. For these reasons, we have collaborated with SONY Broadcast Company to study the usability of broadcast devices for our data storage system. Our new data storage system consists of high-speed data recorders and tape-robots which are originally based on the digital video-tape recorder and the tape-robot for broadcast systems. We are also studying the possibility to use these technologies for the online data-recording system for B-physics experiment at KEK. (author)

  10. The Digital Dividend of Terrestrial Broadcasting

    CERN Document Server

    Beutler, Roland

    2012-01-01

    The “digital revolution” of the last two decades has pervaded innumerable aspects of our daily lives and changed our planet irreversibly. The shift from analog to digital broadcasting has facilitated a seemingly infinite variety of new applications—audience interactivity being but one example. The greater efficiency and compression of digital media have endowed broadcasters with a “digital dividend” of spare transmission capacity over and above the requirements of terrestrial broadcasting. The question is, who will use it, and how? Comparing the European experience with that of broadcasters elsewhere in the world, the author sketches the current status of international frequency management, quantifies the value of the “dividend” itself, analyzes the details of the analog-to-digital switchovers already completed, and posits what the future holds for the sector. As we grapple with new devices, inconceivable a mere generation ago, that allow us to access digital media instantly, anywhere and at any...

  11. 47 CFR 0.434 - Data bases and lists of authorized broadcast stations and pending broadcast applications.

    Science.gov (United States)

    2010-10-01

    ... stations and pending broadcast applications. 0.434 Section 0.434 Telecommunication FEDERAL COMMUNICATIONS... Commission § 0.434 Data bases and lists of authorized broadcast stations and pending broadcast applications... broadcast stations, pending applications for such stations, and rulemaking proceedings involving amendments...

  12. Food choice and overconsumption: effect of a premium sports celebrity endorser.

    Science.gov (United States)

    Boyland, Emma J; Harrold, Joanne A; Dovey, Terence M; Allison, Maxine; Dobson, Sarah; Jacobs, Marie-Claire; Halford, Jason C G

    2013-08-01

    To determine whether exposure to celebrity endorsement in television (TV) food advertising and a nonfood context would affect ad libitum intake of the endorsed product and a perceived alternative brand. A total of 181 children from the UK aged 8-11 years viewed 1 of the following embedded within a cartoon: (1) a commercial for Walker's Crisps (potato chips), featuring a long-standing celebrity endorser; (2) a commercial for a savory food; (3) TV footage of the same endorser in his well-known role as a TV presenter; or (4) a commercial for a nonfood item. Children's ad libitum intake of potato chips labeled "Walker's" and "supermarket brand" was measured using ANOVA. Children who viewed the endorsed commercial or the TV footage of the endorser outside of a food context consumed significantly more of the Walker's chips compared with children in other groups. These children did not reduce their intake of the supermarket brand product to compensate; thus, the endorser effect contributed to overconsumption. The influence of a celebrity endorser on food intake in children extends beyond his or her role in the specific endorsed food commercial, prompting increased consumption of the endorsed brand even when the endorser has been viewed in a nonfood context. Our data suggest that the ubiquitous nature of celebrity media presence may reinforce unhealthy eating practices in children, although research with other endorsers is needed. Copyright © 2013 Mosby, Inc. All rights reserved.

  13. New Generation of Broadcasting Satellite Systems: New Markets and Business Developments

    Science.gov (United States)

    Perrot, Bruno; Michel, Cyril; Villaret, Stéfanie

    2002-01-01

    Since the deployment of the first Digital Broadcasting Satellite Systems, European satellite operators and service providers have been faced with the continuously increasing demand for Digital Broadcasting Services. Their success is built on the availability of the MPEG and DVB standards. Undoubtedly, conventional digital television broadcasting is today the `Killer' application. Various service providers already offer multimedia applications through DVB-S systems based upon the `Push' technology. Although these services do not currently represent the core business for broadcasting satellite operators, their percentage is increasing. `Push' technology services include Data Carousel, Webcasting, Turbo Internet, File casting and so on. Such technology can support the implementation of different emerging multimedia services scenarios from Newsgroups, Network collaborative learning, and tele-medicine, to others that may be invented in the near future. The penetration rate of multi-channel television reception is still increasing. Broadcasting satellites benefit both from the development of new, more segmented and sophisticated offers and from the development of Internet services. Satellite is likely to enter these new markets at different levels of the value chain: Even if the satellite has demonstrated its capacity to fully serve the television, combinations with other networks may be necessary to address the new markets: at the consumer premises, Internet-related services will require a return path; at the backbone level, satellite becomes a component of a full telecommunications solution. This article focuses on the European market and proposes:

  14. Ceremony celebrates 50 years of rocket launches

    Science.gov (United States)

    2000-01-01

    Ceremony celebrates 50 years of rocket launches PL00C-10364.12 At the 50th anniversary ceremony celebrating the first rocket launch from pad 3 on what is now Cape Canaveral Air Force Station, Norris Gray waves to the audience. Gray was part of the team who successfully launched the first rocket, known as Bumper 8. The ceremony was hosted by the Air Force Space & Missile Museum Foundation, Inc. , and included launch of a Bumper 8 model rocket, presentation of a Bumper Award to Florida Sen. George Kirkpatrick by the National Space Club; plus remarks by Sen. Kirkpatrick, KSC's Center Director Roy Bridges, and the Commander of the 45th Space Wing, Brig. Gen. Donald Pettit. Also attending the ceremony were other members of the original Bumper 8 team. A reception followed at Hangar C. Since 1950 there have been a total of 3,245 launches from Cape Canaveral.

  15. 65 Year Birthday Celebration's Prof. John Ellis.

    CERN Multimedia

    Benoit Jeannet

    2011-01-01

    On 13 September, physicists from around the world joined John Ellis at a colloquium to celebrate his 65th birthday, and as he ended his long career as a distinguished CERN staff member and joins King’s College London. Here he is in the audience with fellow theorists, Nobel laureate Gerard ’t Hooft and Chris Llewellyn Smith, former director-general of CERN.

  16. Centennial of general relativity a celebration

    CERN Document Server

    2017-01-01

    It has been over 100 years since the presentation of the Theory of General Relativity by Albert Einstein, in its final formulation, to the Royal Prussian Academy of Sciences. To celebrate 100 years of general relativity, World Scientific publishes this volume with a dual goal: to assess the current status of the field of general relativity in broad terms, and discuss future directions. The volume thus consists of broad overviews summarizing major developments over the past decades and their perspective contributions.

  17. HIE-ISOLDE Phase I celebration

    CERN Multimedia

    Ordan, Julien

    2016-01-01

    HIE-Isolde celebration hosted by Belgian State Secretary E. Sleurs for Combating Poverty, for Equal Opportunities, for Disabled People and for Science Policy, in charge of Larger Towns, attached to the Minister of Finance, Ms Elke Sleurs State Secretary for Combating Poverty, for Equal Opportunities, for Disabled People and for Science Policy, in charge of Larger Towns, attached to the Minister of Finance Kingdom of Belgium

  18. Pioneering CERN lab celebrates 50 years

    CERN Multimedia

    2004-01-01

    In a bid to raise local awareness and to celebrate its 50-year anniversary, CERN, a publicly-funded laboratory grouping scientists from 85 different countries, will hold a one-off open day in October for the general public. "We have added a lot to mankind's knowledge of the universe and that is what we were founded for", said CERN's chief spokesman James Gillies

  19. Oprah, celebrity and formations of self

    OpenAIRE

    Wilson, S.

    2003-01-01

    Examining the phenomenon of the Oprah Winfrey Show within the context of contemporary American culture, the book considers the reasons for the popularity of this television programme. It explores Winfrey's celebrity persona, the ways in which individuals construct selfhood, and the role of confession. Drawing on cultural criticism and a black feminist perspective, the book demonstrates the range of conflicting discourses that are manifest on the show and combine to produce something that is c...

  20. David Stafford-Clark (1916-1999): Seeing through a celebrity psychiatrist.

    Science.gov (United States)

    Miller, Gavin

    2017-04-26

    This article uses the mass-media career of the British psychiatrist David Stafford-Clark (1916-1999) as a case study in the exercise of cultural authority by celebrity medical professionals in post-war Britain. Stafford-Clark rose to prominence in the mass media, particularly through his presenting work on medical and related topics for BBC TV and Radio, and was in the vanguard of psychiatrists and physicians who eroded professional edicts on anonymity. At the height of his career, he traded upon his celebrity status, and consequent cultural authority, to deliver mass media sermons on a variety of social, cultural, and political topics. Stafford-Clark tried to preserve his sense of personal and intellectual integrity by clinging to a belief that his authority in the public sphere was ultimately to be vindicated by his literary, intellectual, and spiritual significance. But as his credibility dwindled, he came to distrust the cultural intermediaries, such as broadcasters and publishers, who had supported him.

  1. Intimate Relationships and Attitudes Toward Celebrities

    Directory of Open Access Journals (Sweden)

    Lynn E. McCutcheon

    2016-06-01

    Full Text Available Previous research indicates that persons who self-report a high level of preoccupation with celebrities tend to have lower levels of well-being. We administered the “Romantic Partner Conflict Scale”, the “Love Attitudes Scale”, the soulmate subscale from the “Relationship Theories Questionnaire”, and the anxiety subscale from the “Experiences in Close Relationships Scale” to 330 students from four universities to see how well scores on these measures would predict scores on each of the three subscales from the “Celebrity Attitude Scale” (CAS. We predicted that persons whose scores on these measures of intimate relationships indicated a troubled, anxious, or poor quality relationship would have higher scores on the CAS, especially on its two problematic subscales. In three multiple regressions, specific measures of behavior during conflict with a romantic partner and certain love styles significantly predicted scores on all three of the CAS subscales. We discuss the implications of being a celebrity worshiper on one’s relationship with an intimate partner.

  2. Antecedents of Taiwanese adolescents' purchase intention toward the merchandise of a celebrity: the moderating effect of celebrity adoration.

    Science.gov (United States)

    Chiou, Jyh-Shen; Huang, Chien-Yi; Chuang, Min-Chieh

    2005-06-01

    The purpose of the present study was to investigate the relative importance of adolescents' attitude toward an act (the degree to which the person had a favorable or unfavorable evaluation or appraisal of the act's behavior in question), perceived norm, and perceived behavioral control in predicting Taiwanese adolescents' intention to purchase the merchandise of a celebrity when they had different levels of celebrity adoration. The present results showed that the relative strengths of attitude toward the act and the perception of behavioral control in predicting purchase intention toward the merchandise of a celebrity were stronger for adolescents in the celebrity adoration group than for adolescents in the celebrity nonadoration group. On the other hand, the relative importance of the perceived norm in predicting the attitude toward the act and the purchase intention was stronger for adolescents in the celebrity nonadoration group than for adolescents in the celebrity adoration group.

  3. The Use of Television Format Adaptation in Denmark: Public Service Broadcasters Compared to Commercial Broadcasters

    DEFF Research Database (Denmark)

    Jensen, Pia Majbritt

    brought about major changes in both production and scheduling. This paper evaluates the impact that format adaptation has had in Denmark on public service broadcasters (PSBs) compared to commercial broadcasters. To illustrate transnational differences, references are made to Germany and Australia. First......, a quantitative analysis of PSB and commercial schedules in Denmark is presented to establish the extent to which PSBs have employed formats between 2000 and 2012, and how this compares with commercial broadcasters. Secondly, a qualitative analysis looks into genre and the nature of the individual formats...... employed to assess any important differences between the formats in the two sectors. Most formats fall within entertainment and is well suited to providing the consumption friendly environment that commercial broadcasters seek to offer their advertising clients (Brennan 2012). Broadcasters also favour...

  4. Consumerism, Celebrity Culture and the Aesthetic Impure in Oscar Wilde

    Directory of Open Access Journals (Sweden)

    Martino, Pierpaolo

    2015-12-01

    Full Text Available This article investigates the discursive arena in which Oscar Wilde exercised his countercultural and necessarily impure aesthetic taste, focusing on some defining aspects and texts of Wilde's epopee, namely his cult of celebrity, which was nourished, in particular, by his 1882 tour of the United States, his interest in performance – which turned the author into the director and main actor of the very drama entitled Oscar Wilde – and his apparently contradictory approach to consumer culture. Wilde, indeed, seemed to embrace opposite stances in relation to consumerism as it is witnessed by such works as «The Soul of Man Under Socialism» and The Picture of Dorian Gray, on the one side, and «The Decay of Lying», Lady Windermere's Fan and An Ideal Husband, on the other. This essay also reads Wilde's last play The Importance of Being Earnest in terms of a «performance about performance», rooted as Wilde's previous plays in consumer culture and capable of deconstructing the Victorian highly normative (and 'rational' approach to gender and, in particular, to masculinity.

  5. A theoretical reflection of celebrity endorsement in Nigeria

    Directory of Open Access Journals (Sweden)

    Milford I Udo

    2015-07-01

    Full Text Available The use of celebrities such as movie stars, sports heroes, entertainers, music experts and all the likes as endorsers by marketers in promoting brand awareness, recognition, and preferences, has become the order of the day in advertising practices both in developed and developing economies. It therefore behooves on marketing professionals to design possible techniques to enhance its effective use by companies. This instigated the researchers to theoretically examine what celebrity endorsement is all about, celebrity-worship relationship and endorser effects, risks associated with the use of celebrity endorsement and celebrity endorsement selection criteria. A critical review of extant literature revealed that celebrity endorsement makes advertisement more memorable and the company in the short-run generates high brand awareness as well as an increase in market share. There are certain risks associated with celebrity endorsement such as negative publicity, overshadowing, multiple endorsement, over-endorsement, extinction and cost implications. The study indicated that, successful celebrity endorsement is a combination of attributes such as trustworthiness, expertise, similarity, familiarity, likeability, and a match between the celebrity and the message (brand,. To ensure the effective use of celebrity endorsement, the paper highlighted some strategic options.

  6. PERAN PERSEPSI NILAI DALAM MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP NIAT BELI PRODUK KOSMETIK MAYBELLINE DI KOTA DENPASAR

    Directory of Open Access Journals (Sweden)

    Gusti Ayu Pangastuti Arsinta

    2015-10-01

    Full Text Available The rapid growth and increasing competition in the business of cosmetic product and also the more selective consumer, makes cosmetic companies do efforts in providing information about the products and create a positive association to attract potential customers. The purpose of this study is to determine the role of perceived value in mediating the effect of celebrity endorser credibility on purchase intention of Maybelline cosmetics products in Denpasar. The sample size was 70 people, determined with non-probability sampling methods, especially incidental and purposive sampling. The analysis technique used was PLS (Partial Least Square. The results of this study indicate that the celebrity endorser credibility influence positively purchase intention and perceived value. Additionally, perceived value has positive impact on purchase intention. Perceived value emerges as variable which mediate partially the effect of celebrity endorser credibility on purchase intention.

  7. Broadcast design in cognitive radio ad hoc networks

    CERN Document Server

    Song, Yi

    2014-01-01

    This SpringerBrief investigates the special challenges of broadcast design in cognitive radio (CR) ad hoc networks. It introduces two broadcast protocols in CR ad hoc networks: a quality-of-service based broadcast protocol under blind information and a fully-distributed broadcast protocol with collision avoidance. A novel unified analytical model is also presented to analyze the performance of the broadcast protocols. This is the first book dedicated to the unique broadcast design challenges in CR ad hoc networks. The authors also discuss the recent research on the performance analysis of broa

  8. Broadcasting a message in a parallel computer

    Science.gov (United States)

    Berg, Jeremy E [Rochester, MN; Faraj, Ahmad A [Rochester, MN

    2011-08-02

    Methods, systems, and products are disclosed for broadcasting a message in a parallel computer. The parallel computer includes a plurality of compute nodes connected together using a data communications network. The data communications network optimized for point to point data communications and is characterized by at least two dimensions. The compute nodes are organized into at least one operational group of compute nodes for collective parallel operations of the parallel computer. One compute node of the operational group assigned to be a logical root. Broadcasting a message in a parallel computer includes: establishing a Hamiltonian path along all of the compute nodes in at least one plane of the data communications network and in the operational group; and broadcasting, by the logical root to the remaining compute nodes, the logical root's message along the established Hamiltonian path.

  9. Satellite broadcasting - The European experience and perspective

    Science.gov (United States)

    Watson, Alan

    1991-11-01

    The use of satellites is considered as a means for developing a European transnational broadcasting system with attention given to the control of technology. A tension is described between maintaining technology as the property of one nation when the DBSs are developed for multinational program broadcasting. The simultaneous development of satellite systems is theorized to lead eventually to a single merged program for a particular nation, and the effect is considered of the regulation of cross-holding and cross-selling systems by investors.

  10. Transmission Quality Measurements in DAB+ Broadcast System

    Directory of Open Access Journals (Sweden)

    Gilski Przemysław

    2017-12-01

    Full Text Available In the age of digital media, delivering broadcast content to customers at an acceptable level of quality is one of the most challenging tasks. The most important factor is the efficient use of available resources, including bandwidth. An appropriate way of managing the digital multiplex is essential for both the economic and technical issues. In this paper we describe transmission quality measurements in the DAB+ broadcast system. We provide a methodology for analysing parameters and factors related with the efficiency and reliability of a digital radio link. We describe a laboratory stand that can be used for transmission quality assessment on a regional and national level.

  11. The Temporal Stability of the Tendency to Worship Celebrities

    Directory of Open Access Journals (Sweden)

    James Griffith

    2013-06-01

    Full Text Available This study examined the test–retest and internal reliability of a scale used to measure celebrity worship. We administered the Celebrity Attitude Scale (CAS and several related items on two different occasions approximately 3 months apart to 248 participants from three universities and one college. We hypothesized that attitudes about celebrities would remain fairly stable over time. Results confirmed the hypothesis and were discussed in relation to previous research in which the CAS was used.

  12. Celebrating 25 Years of Student Mentoring | Poster

    Science.gov (United States)

    Most employees of NCI at Frederick have heard of the Werner H. Kirsten Student Intern Program (WHK SIP). The reason is simple—it has been wildly successful. And on Friday, April 22, the program will celebrate 25 years of mentoring and learning at the WHK SIP 25th Anniversary Symposium and Awards Ceremony. During the morning session, several former interns will talk about the impact that the WHK program has had on their lives. The afternoon session will begin with a panel of current and former mentors who will answer questions from students interested in the program and staff members interested in becoming mentors. Read more...

  13. Copycat Suicide Induced by Entertainment Celebrity Suicides in South Korea

    Science.gov (United States)

    Jang, Soo Ah; Sung, Ji Min; Park, Jin Young

    2016-01-01

    Objective Throughout the past several years, there have been a number of entertainment celebrity suicides in South Korea. The aim of this study was to investigate the clustering of suicides following celebrities' suicides in South Korea from 2005 to 2008, particularly according to certain characteristics. Methods Seven celebrity suicides were examined and defined using the Korean Integrated Newspaper Database System (KINDS) and from these, we considered four affected periods occurring 28 days after each celebrity's suicide. A Poisson time-series autoregression model was used to estimate the relative risk of the total suicide number for each affected period from 2005 to 2008. Logistic regression analysis was performed to investigate whether there were specific increases in the numbers of suicides in subgroups matching each celebrity. Results There were significant increases in the risk of suicide during the affected periods. Remarkable increases were found in the subgroups matching each celebrity, especially in the group in which all factors (sex, age, and method) were similar. Conclusion This study provides confirmation that a significant copycat effect was induced by these celebrities' suicides, especially among people who identified more with the celebrities. This implies that countermeasures for upright media coverage of celebrity suicides should be discussed and practiced properly in South Korea. PMID:26766949

  14. WHO OWNS THE BROADCASTING TELEVISION NETWORK BUSINESS IN INDONESIA?

    Directory of Open Access Journals (Sweden)

    Rendra WIDYATAMA

    2018-06-01

    Full Text Available Broadcasting TV occupies a significant position in the community. Therefore, all the countries in the world give attention to TV broadcasting business. In Indonesia, the government requires TV stations to broadcast locally, except through networking. In this state, there are 763 private TV companies broadcasting free to air. Of these, some companies have many TV stations and build various broadcasting networks. In this article, the author reveals the substantial TV stations that control the market, based on literature studies. From the data analysis, there are 14 substantial free to network broadcast private TV broadcasters but owns by eight companies; these include the MNC Group, EMTEK, Viva Media Asia, CTCorp, Media Indonesia, Rajawali Corpora, and Indigo Multimedia. All TV stations are from Jakarta, which broadcasts in 22 to 32 Indonesian provinces.

  15. 47 CFR 73.297 - FM stereophonic sound broadcasting.

    Science.gov (United States)

    2010-10-01

    ... broadcast station may, without specific authority from the FCC, transmit stereophonic (biphonic... broadcasting must measure the pilot subcarrier frequency as often as necessary to ensure that it is kept at all...

  16. 75 FR 10692 - Television Broadcasting Services; Birmingham, AL

    Science.gov (United States)

    2010-03-09

    ...] Television Broadcasting Services; Birmingham, AL AGENCY: Federal Communications Commission. ACTION: Final... Television Commission, the licensee of noncommercial educational station WBIQ(TV), channel *10, Birmingham... Part 73 Television, Television broadcasting. 0 For the reasons discussed in the preamble, the Federal...

  17. 76 FR 52632 - Television Broadcasting Services; Panama City, FL

    Science.gov (United States)

    2011-08-23

    ...] Television Broadcasting Services; Panama City, FL AGENCY: Federal Communications Commission. ACTION: Proposed rule. SUMMARY: The Commission has before it a petition for rulemaking filed by Gray Television Licensee... 73 Television, Television broadcasting. Federal Communications Commission. Barbara A. Kreisman, Chief...

  18. 76 FR 35831 - Television Broadcasting Services; Eau Claire, WI

    Science.gov (United States)

    2011-06-20

    ...] Television Broadcasting Services; Eau Claire, WI AGENCY: Federal Communications Commission. ACTION: Proposed rule. SUMMARY: The Commission has before it a petition for rulemaking filed by Gray Television Licensee... 73 Television, Television broadcasting. Federal Communications Commission. Barbara A. Kreisman, Chief...

  19. 76 FR 14855 - Television Broadcasting Services; Nashville, TN

    Science.gov (United States)

    2011-03-18

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [MB Docket No. 11-29, RM-11622; DA 11-335] Television Broadcasting Services; Nashville, TN AGENCY: Federal Communications Commission. ACTION: Proposed... 73 Television, Television broadcasting. Federal Communications Commission. Kevin R. Harding...

  20. 78 FR 44090 - Television Broadcasting Services; Cedar Rapids, Iowa

    Science.gov (United States)

    2013-07-23

    ...] Television Broadcasting Services; Cedar Rapids, Iowa AGENCY: Federal Communications Commission. ACTION... acceptance of full power television rulemaking petitions requesting channel substitutions in May 2011, it... 73 Television, Television broadcasting. Federal Communications Commission. Hossein Hashemzadeh...

  1. CAPITALISM VS BUSINESS ETHICS IN INDONESIA’S TELEVISION BROADCASTING

    Directory of Open Access Journals (Sweden)

    Rendra WIDYATAMA

    2018-05-01

    Full Text Available Generally, in every country, there is supervision of the television broadcasting system. In Indonesia, all television broadcasting is supervised by the Komisi Penyiaran Indonesia/KPI (Indonesian Broadcasting Commission. This commission oversees broadcast television, to ensure all TV broadcasts in Indonesia comply with government regulations. Often the KPI imposes sanctions, but frequent violations still occur. This article describes the results of research on the contradiction between business interests and ethics in the television industry in Indonesia. This study uses the method of evaluation research, where researchers analyze data, here in the form of sanctions documents released by broadcasting commissions. The results reveal that all national private television stations often violate regulations. They prioritize their business interests rather than follow broadcasting guidelines, especially since KPI does not have the full authority to grant and revoke a broadcasting license. The granting and revocation of permits remains under the authority of the government, where political lobbying plays a more significant role.

  2. Celebrity chefs put their left cheek forward: Cover image orientation in celebrity cookbooks.

    Science.gov (United States)

    Lindell, Annukka K

    2017-09-01

    Portrait pose orientations influence perception: the left cheek is more emotionally expressive; females' right cheeks appear more attractive. Posing biases are established in paintings, photographs, and advertisements, however, book covers have not previously been examined. This paper assesses cover image orientation in a book genre that frequently features a cover portrait: the celebrity cookbook. If marketers intuitively choose to enhance chefs' emotional expressivity, left cheek poses should predominate; if attractiveness is more important, right cheek poses will be more frequent for females, with a left or no cheek bias for males. Celebrity cookbook covers (N = 493) were sourced online; identity, portrait orientation, photo type, and sex were coded. For celebrity cookbooks, left cheek covers (39.6%) were more frequent than right cheek (31.6%) or midline covers (28.8%); sex did not predict pose orientation. An interaction between photo type and sex bordered on significance: photo type did not influence females' pose orientation; for males, the left cheek bias present for head and torso images was absent for full body and head only photos. Overall, the left cheek bias for celebrity cookbook covers implies that marketers intuitively select images that make the chefs appear happier and/or more emotionally expressive, enhancing engagement with the audience.

  3. Admirer-Celebrity Relationships among Young Adults: Explaining Perceptions of Celebrity Influence on Identity.

    Science.gov (United States)

    Boon, Susan D.; Lomore, Christine D.

    2001-01-01

    Investigates undergraduate students' judgments regarding the degree to which relationships with celebrity idols influenced their sense of identity and feelings of self-worth. Discusses the characteristics of the sample of idols participants reported as well as descriptive data concerning the degree to which participants perceived these idols as…

  4. 47 CFR 76.630 - Compatibility with consumer electronics equipment.

    Science.gov (United States)

    2010-10-01

    ... 47 Telecommunication 4 2010-10-01 2010-10-01 false Compatibility with consumer electronics equipment. 76.630 Section 76.630 Telecommunication FEDERAL COMMUNICATIONS COMMISSION (CONTINUED) BROADCAST... Compatibility with consumer electronics equipment. (a) Cable system operators shall not scramble or otherwise...

  5. Hierarchical Broadcasting in the Future Mobile Internet

    NARCIS (Netherlands)

    Hesselman, C.E.W.; Eertink, E.H.; Fernandez, Milagros; Crnkovic, Ivica; Fohler, Gerhard; Griwodz, Carsten; Plagemann, Thomas; Gruenbacher, Paul

    2002-01-01

    We describe an architecture for the hierarchical distribution of multimedia broadcasts in the future mobile Internet. The architecture supports network as well as application-layer mobility solutions, and uses stream control functions that are influenced by available network resources, user-defined

  6. Broadcast Condom Advertising: A Case Study.

    Science.gov (United States)

    Kaplan, Herb; Houlberg, Rick

    1990-01-01

    Examines a San Francisco television station's decision to accept paid condom advertising. Notes that station leaders debated questions of public interest and public tastes in a city hard hit by AIDS. Finds that the station devised careful guidelines and began broadcasting the commercials on a trial basis. Notes that nearly all public and media…

  7. Broadcast Journalism Education and the Capstone Experience

    Science.gov (United States)

    Tanner, Andrea; Forde, Kathy Roberts; Besley, John C.; Weir, Tom

    2012-01-01

    This study assesses the current state of the television news capstone experience in accredited journalism and mass communication programs in the United States. Specifically, the authors employed a mixed-methods approach, interviewing 20 television news capstone instructors and conducting an analysis of broadcast journalism curriculum information…

  8. Strategy and Space for Broadcasting Facilities

    DEFF Research Database (Denmark)

    Jensen, Per Anker

    2006-01-01

    The paper is based on results from an ongoing research project on space strategies and building values, which in-cludes a major case study of the development of facilities for the Danish Broadcasting Corporation over time. The focus is to identify, how different space strategies have been...

  9. Video Broadcasting Using Queue Proportional Scheduling

    Directory of Open Access Journals (Sweden)

    Dimitris Toumpakaris

    2007-01-01

    using a Markov Chain approach leading to a method for approximating the packet delay distribution. Based on the resulting distribution, it is discussed how the video encoding rate can be chosen in order to reduce the expected distortion of streams transmitted through Broadcast Channels.

  10. A special broadcast of CERN's Video news

    CERN Multimedia

    2003-01-01

    A special edition of CERN's video news giving a complete update on the LHC project is to be broadcast in the Main Auditorium. After your lunch make a small detour to the Main Auditorium, where you see the big picture. On 14, 15 and 16 May, between 12:30 and 14:00, a special edition of CERN's video news bulletin will be broadcast in the Main Auditorium. You will have the chance get up-to-date on the LHC project and its experiments. With four years to go before the first collisions in the LHC, the LHC Project Leader Lyn Evans will present a status report on the construction of the accelerator. The spokesmen of the five LHC experiments (ALICE, ATLAS, CMS, LHCb and TOTEM) will explain how the work is going and what the state of play will be in four years' time. This special video news broadcast is the result of collaboration between the CERN Audiovisual Service, the Photo Service and the External communication section. The broadcast will begin with a brand-new programme title sequence. And just as in the real c...

  11. Radio broadcasting for sustainable development in southern ...

    African Journals Online (AJOL)

    Patrick O. Waeber and Yvonne Orengo

    2008-12-01

    Dec 1, 2008 ... ABSTRACT. The Millennium Development Goals have been written into the Madagascar Road Map (2007 - 2012) in order to improve the Malagasy social, economic and environmental situation. The Andrew Lees Trust Radio Broadcasting Project in southern. Madagascar has been set up to alleviate ...

  12. Covering Adoption: General Depictions in Broadcast News

    Science.gov (United States)

    Kline, Susan L.; Karel, Amanda I.; Chatterjee, Karishma

    2006-01-01

    Using theories of stigma (Goffman, 1963) and media frames (Iyengar, 1991), 292 news stories pertaining to adoption that appeared on major broadcast networks between 2001 and 2004 were analyzed. Media coverage of adoptees contained more problematic than positive depictions. Although birth parents were not always depicted, adoptive parent and…

  13. 77 FR 33098 - Unlicensed Operation in the TV Broadcast Band

    Science.gov (United States)

    2012-06-05

    ...] Unlicensed Operation in the TV Broadcast Band AGENCY: Federal Communications Commission. ACTION: Correcting... matter of ``Unlicensed Operation in the TV Broadcast Band Approval.'' This document contains corrections... of this correction relate to ``Unlicensed Operation in the TV Broadcast Band Approval'' under Sec. 15...

  14. Direct broadcast satellite-radio market, legal, regulatory, and business considerations

    Science.gov (United States)

    Sood, Des R.

    1991-03-01

    A Direct Broadcast Satellite-Radio (DBS-R) System offers the prospect of delivering high quality audio broadcasts to large audiences at costs lower than or comparable to those incurred using the current means of broadcasting. The maturation of mobile communications technologies, and advances in microelectronics and digital signal processing now make it possible to bring this technology to the marketplace. Heightened consumer interest in improved audio quality coupled with the technological and economic feasibility of meeting this demand via DBS-R make it opportune to start planning for implementation of DBS-R Systems. NASA-Lewis and the Voice of America as part of their on-going efforts to improve the quality of international audio broadcasts, have undertaken a number of tasks to more clearly define the technical, marketing, organizational, legal, and regulatory issues underlying implementation of DBS-R Systems. The results and an assessment is presented of the business considerations underlying the construction, launch, and operation of DBS-R Systems.

  15. Direct broadcast satellite-radio market, legal, regulatory, and business considerations

    Science.gov (United States)

    Sood, Des R.

    1991-01-01

    A Direct Broadcast Satellite-Radio (DBS-R) System offers the prospect of delivering high quality audio broadcasts to large audiences at costs lower than or comparable to those incurred using the current means of broadcasting. The maturation of mobile communications technologies, and advances in microelectronics and digital signal processing now make it possible to bring this technology to the marketplace. Heightened consumer interest in improved audio quality coupled with the technological and economic feasibility of meeting this demand via DBS-R make it opportune to start planning for implementation of DBS-R Systems. NASA-Lewis and the Voice of America as part of their on-going efforts to improve the quality of international audio broadcasts, have undertaken a number of tasks to more clearly define the technical, marketing, organizational, legal, and regulatory issues underlying implementation of DBS-R Systems. The results and an assessment is presented of the business considerations underlying the construction, launch, and operation of DBS-R Systems.

  16. Rwanda National Days Celebrations and Racist Propaganda (1962 ...

    African Journals Online (AJOL)

    This article addresses the link between Rwanda national days celebrations and a racist propaganda between 1962 and 1982. It states a problem to know whether the political messages on the national days celebrations conveyed a democratic message or a racist propaganda. First, it explores a theoretical theory related to ...

  17. Celebrating the Life and Legacy of Dr. John Hope Franklin

    Science.gov (United States)

    Harris, Robert L., Jr.; Levering-Lewis, David; French, John D.; Wharton, Clifton R., Jr.

    2009-01-01

    Dr. John Hope Franklin chronicled the experiences of African-Americans like no one before him, forcing America to recognize Black history as American history. His contributions were innumerable and his impact was abiding. In celebration of his life and legacy, the authors profile the celebrated scholar and activist, Dr. John Hope Franklin.

  18. Eku Otung : theatrical and transcendental celebration of death ...

    African Journals Online (AJOL)

    Among the Qua/Ejagham speaking people of Cross River State Nigeria, Death is celebrated and even more elaborate are the rites, rituals and celebrations especially when dignitaries and royalties are involved. Looking at the funeral rites of the kings of the Qua/Ejgham speaking people, this rite commonly known as the Eku ...

  19. Education in Disguise: Sanctioning Sexuality in Elementary School Halloween Celebrations

    Science.gov (United States)

    Boas, Erica Misako

    2016-01-01

    Halloween as celebrated in US elementary schools provides a rare opportunity to explore the more tangible manifestations of sexuality. A time of celebration, Halloween is perceived as a festive event for children, being both "innocent" and fun. Yet, because it is the one school day where sexuality is on display, sexuality becomes a…

  20. Traditional Chinese Celebrations: Continuity and Change in Taiwan.

    Science.gov (United States)

    Wong, Wendy L.

    This teaching unit is designed to introduce elementary school students to traditional Chinese celebrations in Taiwan. An introductory activity asks students to distinguish between various kinds of celebrations (traditional or modern; religious or secular), and to identify U.S. and Chinese examples of each kind. The body of the unit concerns four…

  1. Histories of Public Service Broadcasters on the Web

    DEFF Research Database (Denmark)

    This edited volume details multiple and dynamic histories of relations between public service broadcasters and the World Wide Web. What does it mean to be a national broadcaster in a global communications environment? What are the commercial and public service pressures that were brought to bear...... when public service broadcasters implemented web services? How did “one- to-many” broadcasters adapt to the “many-to-many” medium of the internet? The thematic or- ganisation of this collection addresses such major issues, while each chapter offers a particular historical account of relations between...... public service broadcasters and the World Wide Web....

  2. 47 CFR 73.3572 - Processing of TV broadcast, Class A TV broadcast, low power TV, TV translators, and TV booster...

    Science.gov (United States)

    2010-10-01

    ... 47 Telecommunication 4 2010-10-01 2010-10-01 false Processing of TV broadcast, Class A TV broadcast, low power TV, TV translators, and TV booster applications. 73.3572 Section 73.3572... Rules Applicable to All Broadcast Stations § 73.3572 Processing of TV broadcast, Class A TV broadcast...

  3. CONSUMER BEHAVIOR

    Directory of Open Access Journals (Sweden)

    Ilie BUDICA

    2010-03-01

    Full Text Available The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the consumer is influenced by his or her environment; the behavior of consumers while shopping or making other marketing decisions; limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; how consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and how marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.

  4. The celebrity appeal questionnaire: sex, entertainment, or leadership.

    Science.gov (United States)

    Stever, Gayle S

    2008-08-01

    The Celebrity Appeal Questionnaire was constructed to operationalize constructs related to why fans are attracted to their favorite celebrities and was developed for use with fan bases for specific celebrities. This revised version asked fans of a specific celebrity to rank order three roles they might see the target celebrity playing in society with an option to not rank them at all. Of 409 respondents attending Josh Groban fan club meetings, 75% said Groban's most important role in society was as a leader and role model in trying to make the world a better place. A factor analysis of correlations of Likert-type scale ratings and an analysis relating those factors back to the rank orderings support the internal reliability and validity of the questionnaire.

  5. INVESTIGATINGTHE SOURCEATTRIBUTES INFLUENCINGCONSUMERS’ CREDIBILITY EVALUATIONS OF AN ATHLETE-CELEBRITY ENDORSED PRODUCT

    Directory of Open Access Journals (Sweden)

    Bafokeng Bafokeng Mahao

    2017-01-01

    Full Text Available The use of celebrity endorsement as an advertising strategy has been widelyembraced by numerousorganisations. Nonetheless, scholarly wisdom suggests theneed for cumulative research that seeks to identify the unique set of source factorsthat enhance the credibility of advertising communication messages delivered bycelebrities across countries.Inthis vein, the primary purpose of this research wasto apply the dimensions of thesource attributes theory (Ohanian, 1990 tounderstand the underlying factors that influence South African consumers to havepositive perceptions towards purchasingaproductthat hasbeen endorsed by alocal athlete celebrity-endorser. A quantitative research approach was applied,wherein a self-administered survey questionnaire comprising20scale items wasadapted for this research. Data were collected from a consumer sample of 456consumers based in Gauteng, South Africa. Upon applying exploratory factoranalysisand mean score rankings, source likeability, source trust, source authorityand source credibility were established as the underlying factors influencingconsumers’ credibility evaluations, in descending order of importance. Moreover,the inter-factor correlation matrix revealed positive relationships among theidentified factors. Insights gained from this study could assist practitioners todesign effectiveadvertisementstrategies that fosterpositivecredibility evaluationsthrough known product endorsers.

  6. Analysis and Implement of Broadcast Program Monitoring Data

    Directory of Open Access Journals (Sweden)

    Song Jin Bao

    2016-01-01

    Full Text Available With the rapid development of the radio and TV industry and the implementation of INT (the integration of telecommunications networks, cable TV networks and the Internet, the contents of programs and advertisements is showing massive, live and interactive trends. In order to meet the security of radio and television, the broadcast of information have to be controlled and administered. In order to master the latest information of public opinion trends through radio and television network, it is necessary research the specific industry applications of broadcast program monitoring. In this paper, the importance of broadcast monitoring in public opinion analysis is firstly analysed. The monitoring radio and television programs broadcast system architecture is proposed combining with the practice, focusing on the technical requirements and implementation process of program broadcast, advertisement broadcast and TV station broadcast monitoring. The more efficient information is generated through statistical analysis, which provides data analysis for radio and television public opinion analysis.

  7. The Pays de Gex celebrates science

    CERN Multimedia

    CERN Bulletin

    2010-01-01

    From 18 to 23 October, the Fête de la Science will be celebrated at various venues in the Pays de Gex and at CERN.   Physiscope will perform awe-inspiring demonstrations in the Globe. The Physiscope team will give demonstrations for schools and the general public in the Globe, performing awe-inspiring experiments to answer questions like "Can you drive a nail in with a banana?" or "Is it possible to survive a 100,000 volt shock?" The Esplanade du Lac in Divonne-les-Bains will host a Café des Sciences and performances by the children of the Lycée International in Ferney-Voltaire. The Physiscope is an educational venture of the Physics section of the University of Geneva and the research programme MaNEP. The programme of the Fête de la Science can be consulted here.      

  8. The ILOAT celebrated its 90th anniversary!

    CERN Multimedia

    Staff Association

    2018-01-01

    The beginning of a new year is an excellent opportunity to look back on the highlights of the previous year. The fast pace at which the CERN Staff Association has to handle current issues unfortunately left us with no time to present a jubilee that deserves to be brought to your attention, the 90th anniversary of the International Labour Organisation Administrative Tribunal (ILOAT), celebrated on 5 May 2017. [1]             Symposium in honour of the 90th anniversary of the Tribunal Image: Aung Lwin (International Labour Organization Photo Collection) https://www.flickr.com/photos/ilopictures/33828127984/in/album-72157683844343845/ On this occasion, two representatives of the CERN Staff Association participated in the symposium on the ”90 years of contribution to the creation of international civil service law”. Since 1947, the International Labour Organisation Administrative Tribunal (ILOAT) has heard complaints from serving and f...

  9. Disclosing celebrity endorsement in a television program to mitigate persuasion: how disclosure type and celebrity credibility interact

    NARCIS (Netherlands)

    Dekker, K.; van Reijmersdal, E.A.

    2013-01-01

    This experiment (N = 165) examined the effects of two aspects of in-program celebrity endorsement on brand attitudes and product claim acceptance: credibility of the celebrity and the effects of disclosure types. Although there is an increasing call for endorsement disclosures, the effects of these

  10. The Cosmic Mandala: Celebrating Tibetan Cosmologies

    Science.gov (United States)

    Larsen, Kristine

    2008-05-01

    The past decade has seen an increased establishment of Tibetan cultural centers in North America and increased public interest in and media coverage of Tibetan culture. As a result, interest has grown in all aspects of this rich tradition. Astronomy has long played an important role in the lives of the Tibetan people, from their unique luni-solar calendar to their tradition of combining what they call "astro-science" and medicine. To this day, nomads in northern Tibet will ask the North Star - the "Stable Star of the North" - to protect a wayward animal for the night in the expectation that the star will aid in the animal's return in the morning. In Tibetan cosmology, our universe is symbolized as a series of parallel disks centered around Mount Meru, with the heavenly bodies orbiting around it. Central to this cosmology is the concept that time and space have no absolute beginning or end (paralleling the concept of eternal human reincarnation), but that at any given time there exist a billionfold impermanent universes, each one involved in its own independent 4-stage cycle of emptiness, becoming, unfolding, and dissolution. Two distinct symbolic cosmology systems, the Abhidharma ("Topics of special knowledge") and Kalachakra ("Wheel of time"), are recognized in Tibetan culture. These cosmologies also differ in their geographical description of Mount Meru and the "continents" as well as the specifics of the 4-stage cosmological cycle. This poster will celebrate the richness of Tibetan "astro-science", including the calendar, star names, traditional cosmological systems, and astronomical artwork, and demonstrate ways that this tradition can be directly utilized to celebrate and teach cultural cosmologies during the IYA.

  11. Time coded distribution via broadcasting stations

    Science.gov (United States)

    Leschiutta, S.; Pettiti, V.; Detoma, E.

    1979-01-01

    The distribution of standard time signals via AM and FM broadcasting stations presents the distinct advantages to offer a wide area coverage and to allow the use of inexpensive receivers, but the signals are radiated a limited number of times per day, are not usually available during the night, and no full and automatic synchronization of a remote clock is possible. As an attempt to overcome some of these problems, a time coded signal with a complete date information is diffused by the IEN via the national broadcasting networks in Italy. These signals are radiated by some 120 AM and about 3000 FM and TV transmitters around the country. In such a way, a time ordered system with an accuracy of a couple of milliseconds is easily achieved.

  12. Buryat Ethnic Mentality and National Broadcasting

    Directory of Open Access Journals (Sweden)

    Dagbaev E.D.

    2016-01-01

    Full Text Available The article focuses on ways the national (in a regional aspect broadcasting impacts ethnic mind formation and its further development, the latter issues being under a main focus of Buryat State University scholars as well. They set an objective to investigate the issue from different angles, for this reason gathering within scientific projects into scholars’groups took place. In this case the group of educators, philologists and sociologists have focused on media which construct ethnic mind via interiorizing and cultivating ethnic-related ideas and images for five years. Providing a general outlook of the world, National Broadcasting (NB is a proper institutional mechanism that helps a person identify himself / herself among different ethnic groups. Ethnic identity and self-consciousness are manifested in various social and intercultural communications. This allows a person to become aware of the peculiarities of his / her and others’ ethnic communities. The outcomes of a sociological research held by the authors verify the significance of both the posed problems and the TV role. One may find theoretical and empirical data in Zandeeva, S.K. (2012, Dagbaeva, N.Zh.(2012, Dagbaev (2014, Dashinimaeva, P.P., et al (2015. Generally, national programs do contribute to integrating people of the same ethnicity into a common community, to shaping such moral qualities as humanity, love to motherland, respect for the elders and other ethnic nationalities. All these characteristics form proper rules of living in a tolerant community. At the same time, they contribute to strengthening of the feeling of ethnic unity. Beyond any doubt, NB needs a relevant assessment and interest to promote and advance its function in a modern society. On the one hand, telecommunications markets liberalize. On the other hand, broadcasting technologies have developed to a highest extent, leading to the increase of international competition [14]. Anyway, both directions force

  13. Time-Zone-Pattern Satellite Broadcasting Antenna

    Science.gov (United States)

    Galindo, Victor; Rahmat-Samii, Yahya; Imbriale, William A.; Cohen, Herb; Cagnon, Ronald R.

    1988-01-01

    Direct-broadcast satellite antenna designs provide contoured beams to match four time zones in 48 contiguous states and spot beams for Alaska, Hawaii, and Puerto Rico presented in 29-page report. Includes descriptions of procedures used to arrive at optimized designs. Arrangements, amplitudes, and phases of antenna feeds presented in tables. Gain contours shown graphically. Additional tables of performance data given for cities in service area of Eastern satellite.

  14. Secure Broadcasting with Uncertain Channel State Information

    KAUST Repository

    Hyadi, Amal

    2016-01-06

    We investigate the problem of secure broadcasting over fast fading channels with imperfect main channel state information (CSI) at the transmitter. In particular, we analyze the effect of the noisy estimation of the main CSI on the throughput of a broadcast channel where the transmission is intended for multiple legitimate receivers in the presence of an eavesdropper. Besides, we consider the realistic case where the transmitter is only aware of the statistics of the eavesdropper s CSI and not of its channel s realizations. First, we discuss the common message transmission case where the source broadcasts the same information to all the receivers, and we provide an upper and a lower bounds on the ergodic secrecy capacity. For this case, we show that the secrecy rate is limited by the legitimate receiver having, on average, the worst main channel link and we prove that a non-zero secrecy rate can still be achieved even when the CSI at the transmitter is noisy. Then, we look at the independent messages case where the transmitter broadcasts multiple messages to the receivers, and each intended user is interested in an independent message. For this case, we present an expression for the achievable secrecy sum-rate and an upper bound on the secrecy sum-capacity and we show that, in the limit of large number of legitimate receivers K, our achievable secrecy sum-rate follows the scaling law log((1-a ) log(K)), where is the estimation error variance of the main CSI. The special cases of high SNR, perfect and no-main CSI are also analyzed. Analytical derivations and numerical results are presented to illustrate the obtained expressions for the case of independent and identically distributed Rayleigh fading channels.

  15. Secure Broadcasting with Uncertain Channel State Information

    KAUST Repository

    Hyadi, Amal

    2017-03-13

    We investigate the problem of secure broadcasting over fast fading channels with imperfect main channel state information (CSI) at the transmitter. In particular, we analyze the effect of the noisy estimation of the main CSI on the throughput of a broadcast channel where the transmission is intended for multiple legitimate receivers in the presence of an eavesdropper. Besides, we consider the realistic case where the transmitter is only aware of the statistics of the eavesdropper\\'s CSI and not of its channel\\'s realizations. First, we discuss the common message transmission case where the source broadcasts the same information to all the receivers, and we provide an upper and a lower bounds on the ergodic secrecy capacity. For this case, we show that the secrecy rate is limited by the legitimate receiver having, on average, the worst main channel link and we prove that a non-zero secrecy rate can still be achieved even when the CSI at the transmitter is noisy. Then, we look at the independent messages case where the transmitter broadcasts multiple messages to the receivers, and each intended user is interested in an independent message. For this case, we present an expression for the achievable secrecy sum-rate and an upper bound on the secrecy sum-capacity and we show that, in the limit of large number of legitimate receivers K, our achievable secrecy sum-rate follows the scaling law log((1-a ) log(K)), where is the estimation error variance of the main CSI. The special cases of high SNR, perfect and no-main CSI are also analyzed. Analytical derivations and numerical results are presented to illustrate the obtained expressions for the case of independent and identically distributed Rayleigh fading channels.

  16. Sales plan generation problem on TV broadcasting

    OpenAIRE

    Özlem Cosgun; İlkay Gultas

    2016-01-01

    Major advertisers and/or advertisement agencies purchase hundreds of slots during a given broadcast period. Deterministic optimization approaches have been well developed for the problem of meeting client requests. The challenging task for the academic research currently is to address optimization problem under uncertainty. This paper is concerned with the sales plan generation problem when the audience levels of advertisement slots are random variables with known probability distributions. T...

  17. Stochastic dynamics of genetic broadcasting networks

    Science.gov (United States)

    Potoyan, Davit A.; Wolynes, Peter G.

    2017-11-01

    The complex genetic programs of eukaryotic cells are often regulated by key transcription factors occupying or clearing out of a large number of genomic locations. Orchestrating the residence times of these factors is therefore important for the well organized functioning of a large network. The classic models of genetic switches sidestep this timing issue by assuming the binding of transcription factors to be governed entirely by thermodynamic protein-DNA affinities. Here we show that relying on passive thermodynamics and random release times can lead to a "time-scale crisis" for master genes that broadcast their signals to a large number of binding sites. We demonstrate that this time-scale crisis for clearance in a large broadcasting network can be resolved by actively regulating residence times through molecular stripping. We illustrate these ideas by studying a model of the stochastic dynamics of the genetic network of the central eukaryotic master regulator NFκ B which broadcasts its signals to many downstream genes that regulate immune response, apoptosis, etc.

  18. Relation between 'no broadcasting' for noncommuting states and 'no local broadcasting' for quantum correlations

    International Nuclear Information System (INIS)

    Luo Shunlong; Li Nan; Cao Xuelian

    2009-01-01

    The no-broadcasting theorem, first established by Barnum et al. [Phys. Rev. Lett. 76, 2818 (1996)], states that a set of quantum states can be broadcast if and only if it constitutes a commuting family. Quite recently, Piani et al. [Phys. Rev. Lett. 100, 090502 (2008)] showed, by using an ingenious and sophisticated method, that the correlations in a single bipartite state can be locally broadcast if and only if the state is effectively a classical one (i.e., the correlations therein are classical). In this Brief Report, under the condition of nondegenerate spectrum, we provide an alternative and significantly simpler proof of the latter result based on the original no-broadcasting theorem and the monotonicity of the quantum relative entropy. This derivation motivates us to conjecture the equivalence between these two elegant yet formally different no-broadcasting theorems and indicates a subtle and fundamental issue concerning spectral degeneracy which also lies at the heart of the conflict between the von Neumann projection postulate and the Lueders ansatz for quantum measurements. This relation not only offers operational interpretations for commutativity and classicality but also illustrates the basic significance of noncommutativity in characterizing quantumness from the informational perspective.

  19. MANIPULATING CONSUMERS THROUGH ADVERTISING

    Directory of Open Access Journals (Sweden)

    Nicoleta -Andreea Neacşu

    2012-12-01

    Full Text Available Marketing communication has evolved steadily in the direction of increasing complexity and increasing volume of funds needed to run their own actions. More than ever, consumers are exposed to an overwhelming variety of sources and communication tehniques, the information received being numerous, diverse and polyvalent. The desire to make more efficient the marketing communication activity urges the broadcasters to encode messages, to use effective means of propagation in order to obtain a high degree of control on receptors and to influence the consumption attitudes. Between the means used for this purpose, manipulation tehniques are well known. This paper highlights the main conclusions drawn as a result of a quantitative marketing research on the adult population from Braşov in order to identify the attitudes and opinions of consumers from Braşov regarding the manipulation techniques used by commercial practices and advertising.The results of the research have shown that 82% of the respondents buy products in promotional offers, and 18% choose not to buy these products and 61% of the respondents consider that they have not been manipulated not even once, while only 39% believe that they have been manipulated at least once through advertising or commercial practices. Advertisements on TV have a strong influence on consumers, 81% of the respondents considering that at least once they have bought a product because of a TV commercial.

  20. CONSUMER BEHAVIOR

    OpenAIRE

    Ilie BUDICA; Silvia PUIU; Bogdan Andrei BUDICA

    2010-01-01

    The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the consumer is influenced by his or her environment; the behavior of consumers while shopping or making other marketing decisions; limitations in consumer knowledge or information processing abilities influence decisions and marke...

  1. Celebrity endorsed music videos: innovation to foster youth health promotion.

    Science.gov (United States)

    Macnab, A J; Mukisa, R

    2018-06-11

    There are calls for innovation in health promotion and for current issues to be presented in new and exciting ways; in addition to creating engaging messages, novel ways to deliver health messaging are needed, especially where youth are the key target audience. When pupils in WHO Health Promoting Schools were asked what health messages would resonate with them, they also identified celebrities as the 'messengers' they would be particularly likely to listen to. Expanding on these discussions, the pupils quoted celebrity-recorded music videos containing health and lifestyle messaging as an example of where they had learned from celebrities. Their ability to sing phrases from the songs and repeat key health messages they contained indicated the videos had commanded attention and provided knowledge and perspectives that had been retained. We located on YouTube the video titles the pupils identified and evaluated the content, messaging and production concepts these celebrity-recorded music videos incorporated. All are good examples of the health promotion genre known as education entertainment, where educational content is intentionally included in professionally produced entertainment media to impart knowledge, create favorable attitudes and impact future behaviors. The importance of this genre is growing in parallel with the burgeoning influence of social media. Music videos resonate with youth, and celebrity recordings combine young people's love of music with their fascination for the aura of celebrity. Hence, producing videos that combine an effective health message with celebrity endorsement offers potential as an innovative conduit for health promotion messaging among youth.

  2. Drug-related celebrity deaths: A cross-sectional study.

    Science.gov (United States)

    Just, Johannes M; Bleckwenn, Markus; Schnakenberg, Rieke; Skatulla, Philipp; Weckbecker, Klaus

    2016-12-09

    Celebrities are at risk for premature mortality as well as drug-related death. Despite being a vulnerable patient group, celebrities influence people's health behaviours through biological, psychological and social processes. Therefore, celebrity endorsement of the topic could be one way to challenge the current "opioid endemic". Our aim was to better understand the factors surrounding drug-related celebrity deaths by investigating the incidence as well as substances used between 1970 and 2015 using a cross-sectional study design. We searched public databases for drug-related celebrity deaths between 1970 and 2015. They were categorized for sex, profession, age at death, year of death and substances involved. The main outcome measures are descriptive values including number of drug deaths per year and substances involved. Secondary outcome measures are analytical questions to examine whether and which factors influence age at death and year of death (e.g. type of substance use disorder). We identified 220 celebrities who died a drug-related death with a clear indication of involved substances between 1970 and 2015. The average age at death was 38.6 years; 75% were male. Most celebrities died between the age of 25 and 40. The number of drug-related deaths increased in the 21st century, with a significant increase in the use of prescription opioids. Deaths involving prescription opioids and heroin were associated with a significantly lower mean age at death compared to deaths where these substances were not involved. Compared to the 20th century, the total number of celebrities who died from a drug-related death in the 21st century increased, possibly due to an increased involvement of prescription opioids. Negative effects on individual health decisions of celebrity's followers could be the result.

  3. PENGARUH CELEBRITY ENDORSER DAN WOM TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA

    OpenAIRE

    Shandy, Bobbi

    2018-01-01

    This research aim is to examine  the effect of selected purchase decision variables, i.e., celebrity endorser and WoM (Word of Mouth) on purchasing decision in Jambi city. Data analyzes  used multiple linier regression, where  independent variables  are  celebrity endorser and WoM,and  dependent variable is purchase decision. Primary data is gathering by questionaries delivery.  The  result showed  that  both celebrity endorser and WoM has sig...

  4. Analisis Brand Equity dan Customer Loyality Celebrity Fitness Cabang Mall Puri Indah Jakarta Barat

    Directory of Open Access Journals (Sweden)

    Robertus Tang Herman

    2010-05-01

    Full Text Available This study aims to determine the condition of the elements of brand equity Celebrity Fitness, namely knowing the brand awareness, brand association is formed, to know how the perception of performance and the interests of the brand, how consumers' brand loyalty, and what attributes of service quality a priority for improved performance to can meet consumers' desire to achieve satisfaction. The method used is descriptive method with the sampling technique using probability sampling (simple random sampling, with regional research area in West Jakarta. The results of this study indicate that the overall brand equity of the company is good enough to position the brand awareness top of mind, the brand associations that are formed from Celebrity Fitness is where fitness is comfortable and fun and has a diverse and interesting program, another association was formed team aggressive promotion. Performance level of perceived quality is also good enough. To Brand loyalty are in poor condition because of the high percentage of switchers. Overall customer satisfaction levels are good enough just need a little improvement in the performance of staff. The implication of this research is PT Exertainment should improve the performance of some quality attributes are prioritized so that the loyalty of the members has also increased.

  5. CERN Courier celebrates 50th anniversary

    CERN Multimedia

    2009-01-01

    "(…) An information paper intended to help every staff member to feel at home in the Organization and to maintain the ideal of European co-operation and the team spirit which are essential to the achievement of our final aim: scientific research on an international scale." This quote is taken from the preface of the first issue of the CERN Courier, published in August 1959. "In 50 years, the CERN Courier has changed a lot. It has broadened its scope to become an international magazine on high-energy physics and its readership has grown from a few thousand internal readers to more than 25 000 readers across the world", says Christine Sutton, the present editor of the magazine. The CERN Courier is commemorating its anniversary with a special July/August issue celebrating the past 50 years. "We’ve reproduced the original edition in its entirety", explains Sutton. "It’s amazing to me how much the first editor, Roger Anthoine, achieved in jus...

  6. Celebrating the first of a kind

    CERN Multimedia

    2014-01-01

    It was on 7 and 8 October 1954 that the first meeting of the CERN Council took place, opened by Frenchman Robert Valeur, retiring Chairman of the interim Council that had overseen the establishment of CERN. On the day we celebrate that first meeting with a special Council Symposium, it’s interesting to look back at the meeting’s minutes.    Penned in the dry official language that is the hallmark of such documents, the momentous nature of what had been achieved nevertheless shines through. “The retiring Chairman stressed the importance of the creation of the Organization which would be the first scientific organization of its kind in the world,” Valeur was reported as saying, before going on to introduce such luminaries as Swiss writer and federalist, Denis de Rougemont, and American Nobel Prize winner, Isidor Rabi, both of whom had played instrumental roles in the creation of CERN. CERN pioneer Pierre Auger would only be present the following ...

  7. Neural predictors of evaluative attitudes toward celebrities.

    Science.gov (United States)

    Izuma, Keise; Shibata, Kazuhisa; Matsumoto, Kenji; Adolphs, Ralph

    2017-03-01

    Our attitudes toward others influence a wide range of everyday behaviors and have been the most extensively studied concept in the history of social psychology. Yet they remain difficult to measure reliably and objectively, since both explicit and implicit measures are typically confounded by other psychological processes. We here address the feasibility of decoding incidental attitudes based on brain activations. Participants were presented with pictures of members of a Japanese idol group inside an functional magnetic resonance imaging scanner while performing an unrelated detection task, and subsequently (outside the scanner) performed an incentive-compatible choice task that revealed their attitude toward each celebrity. We used a real-world election scheme that exists for this idol group, which confirmed both strongly negative and strongly positive attitudes toward specific individuals. Whole-brain multivariate analyses (searchlight-based support vector regression) showed that activation patterns in the anterior striatum predicted each participant's revealed attitudes (choice behavior) using leave-one-out (as well as 4-fold) cross-validation across participants. In contrast, attitude extremity (unsigned magnitude) could be decoded from a distinct region in the posterior striatum. The findings demonstrate dissociable striatal representations of valenced attitude and attitude extremity and constitute a first step toward an objective and process-pure neural measure of attitudes. © The Author (2016). Published by Oxford University Press. For Permissions, please email: journals.permissions@oup.com.

  8. Students Across Texas Celebrate Astronomy Day

    Science.gov (United States)

    Preston, S.; Wetzel, M.; Hemenway, M. K.

    2010-08-01

    Over the past three years, McDonald Observatory has offered special Astronomy Day videoconference programs to students across Texas—the second largest state in the U.S. (Only Alaska is larger). Videoconferencing allows many students and teachers access to our Observatory, which is remotely located 180 miles (290 kilometers) from any major city. McDonald Observatory partners with Connect2Texas to advertise the Astronomy Day event. Connect2Texas provides the electronic bridge between schools and the Observatory. They also provide an online evaluation for teachers to complete. In 2009 the Astronomy Day videoconference celebrated the International Year of Astronomy and the historic observations made by Galileo Galilei. During the videoconference, the classes explore the Moon or Venus by making real-time telescopic observations. Students also receive an introduction to the Observatory, an opportunity to perform an activity relating to Galileo's observations, and an interview with an astronomer. A website provides teachers pre-and post-video conference materials, instructions, and a certificate of completion that can be customized for each student. The website also lists content alignment with state science education standards.

  9. CERN celebrates science over and over again!

    CERN Multimedia

    Anaïs Schaeffer

    2013-01-01

    CERN is getting ready to open its doors for two days of science and entertainment, but the celebrations don’t stop here. From 9 October 2013, France’s Fête de la Science will take up the reins. With more than 1,000 events all over France on the theme “From the infinitely large to the infinitely small", one of them is bound to be taking place near you.   Part of the programme from the Fête de la science in 2013 in the Rhône-Alpes region. Download the full programme here. The nearest one to CERN will be in Divonne-les-Bains. Put Wednesday, 9 October in your diary, because CERN will be taking part! From 10.30 a.m., join the members of Divonnelectro, an association set up by a group of CERN retirees, for a visit to France's oldest hydroelectric factory. At 2.30 p.m., head to the Esplanade du Lac in Divonne-les-Bains, where members of the Université pour tous du Pays de Gex will be offering ...

  10. Celebration for the ATLAS Barrel Toroid magnet

    CERN Multimedia

    2007-01-01

    Representatives from Funding Agencies and Barrel Toroid Magnet Laboratories during the ceremony. From left to right: Jean Zinn-Justin (Head of DAPNIA/CEA/Saclay), CERN Director-General Robert Aymar, and Roberto Petronzio (President INFN).Allan Clark (DPNC University Geneva) and Enrique Fernandez (IFAE Barcelona) were among the guests visiting the ATLAS cavern. The barrel toroid is visible in the background. A celebration took place at Point 1 on 13 December to toast the recent powering-up of the ATLAS barrel toroid magnet to full field (Bulletin No. 47-48/06). About 70 guests were invited to attend, mainly composed of representatives from funding partners and key members of the laboratory management teams of the barrel toroid magnet, representing CEA France, INFN Italy, BMBF Germany, Spain, Sweden, Switzerland, Russia, JINR Dubna and CERN. An introductory speech by ATLAS spokesperson Peter Jenni the scene for evening. This was followed by the ATLAS magnet system project leader Herman Ten Kate's account of the...

  11. LHCb celebrates completion of its beam pipe

    CERN Multimedia

    2007-01-01

    Members of the LHCb collaboration and of the AT and TS Departments are ready to pop open the champagne bottles and celebrate the complete installation and commissioning of the LHCb experiment’s beam pipe. Members of the LHCb collaboration and of the AT and TS Departments gather near the newly completed beam pipe in the foreground. All four sections of LHCb’s beam pipe have been installed, interconnected, pumped down and baked out.. Three of the conical tubes are made of beryllium in order to minimize the level of background in the experiment, while the fourth and largest section is composed of stainless steel. The first of the beryllium sections, an important connection to the Vertex Locator vacuum vessel (VELO) was installed in August 2006 (see Bulletin No. 37/2006). One of the more challenging tasks was the installation of the longest (6 m) piece of beryllium beam pipe through the 2.4 m long RICH2 detector in January 2006. Deli...

  12. Black generation Y students' perceptions of national sport celebrity ...

    African Journals Online (AJOL)

    African Journal for Physical Activity and Health Sciences ... Black generation Y students' perceptions of national sport celebrity endorsers as role models ... at tertiary institutions constitute a particularly attractive target market to marketers given ...

  13. Energy Efficient Probabilistic Broadcasting for Mobile Ad-Hoc Network

    Science.gov (United States)

    Kumar, Sumit; Mehfuz, Shabana

    2017-06-01

    In mobile ad-hoc network (MANETs) flooding method is used for broadcasting route request (RREQ) packet from one node to another node for route discovery. This is the simplest method of broadcasting of RREQ packets but it often results in broadcast storm problem, originating collisions and congestion of packets in the network. A probabilistic broadcasting is one of the widely used broadcasting scheme for route discovery in MANETs and provides solution for broadcasting storm problem. But it does not consider limited energy of the battery of the nodes. In this paper, a new energy efficient probabilistic broadcasting (EEPB) is proposed in which probability of broadcasting RREQs is calculated with respect to remaining energy of nodes. The analysis of simulation results clearly indicate that an EEPB route discovery scheme in ad-hoc on demand distance vector (AODV) can increase the network lifetime with a decrease in the average power consumption and RREQ packet overhead. It also decreases the number of dropped packets in the network, in comparison to other EEPB schemes like energy constraint gossip (ECG), energy aware gossip (EAG), energy based gossip (EBG) and network lifetime through energy efficient broadcast gossip (NEBG).

  14. Emergency department visits during an Olympic gold medal television broadcast.

    Science.gov (United States)

    Redelmeier, Donald A; Vermeulen, Marian J

    2011-01-01

    Practice pattern variations are often attributed to physician decision-making with no accounting for patient preferences. To test whether a mass media television broadcast unrelated to health was associated with changes in the rate and characteristics of visits for acute emergency care. Time-series analysis of emergency department visits for any reason. Population-based sample of all patients seeking emergency care in Ontario, Canada. The broadcast day was defined as the Olympic men's gold medal ice hockey game final. The control days were defined as the 6 Sundays before and after the broadcast day. A total of 99 447 visits occurred over the 7 Sundays, of which 13 990 occurred on the broadcast day. Comparing the broadcast day with control days, we found no significant difference in the hourly rate of visits before the broadcast (544 vs 537, p = 0.41) or after the broadcast (647 vs 639, p = 0.55). In contrast, we observed a significant reduction in hourly rate of visits during the broadcast (647 vs 783, p television broadcasts can influence patient preferences and thereby lead to a decrease in emergency department visits.

  15. Equilibrium in a random viewer model of television broadcasting

    DEFF Research Database (Denmark)

    Hansen, Bodil Olai; Keiding, Hans

    2014-01-01

    The authors considered a model of commercial television market with advertising with probabilistic viewer choice of channel, where private broadcasters may coexist with a public television broadcaster. The broadcasters influence the probability of getting viewer attention through the amount...... number of channels. The authors derive properties of equilibrium in an oligopolistic market with private broadcasters and show that the number of firms has a negative effect on overall advertising and viewer satisfaction. If there is a public channel that also sells advertisements but does not maximize...... profits, this will have a positive effect on advertiser and viewer satisfaction....

  16. A broadcast engineering tutorial for non-engineers

    CERN Document Server

    Pizzi, Skip

    2014-01-01

    A Broadcast Engineering Tutorial for Non-Engineers is the leading publication on the basics of broadcast technology. Whether you are new to the industry or do not have an engineering background, this book will give you a comprehensive primer of television, radio, and digital media relating to broadcast-it is your guide to understanding the technical world of radio and television broadcast engineering. It covers all the important topics such as DTV, IBOC, HD, standards, video servers, editing, electronic newsrooms, and more.

  17. Minimizing Broadcast Expenses in Clustered Ad-hoc Networks

    Directory of Open Access Journals (Sweden)

    S. Zeeshan Hussain

    2018-01-01

    Full Text Available One way to minimize the broadcast expenses of routing protocols is to cluster the network. In clustered ad-hoc networks, all resources can be managed easily by resolving scalability issues. However, blind query broadcast is a major issue that leads to the broadcast storm problem in clustered ad-hoc networks. This query broadcast is done to carry out the route-search task that leads to the unnecessary propagation of route-query even after route has been found. Hence, this query propagation poses the problem of congestion in the network. In particular this motivates us to propose a query-control technique in such networks which works based on broadcast repealing. A huge amount of work has been devoted to propose the query control broadcasting techniques. However, such techniques used in traditional broadcasting mechanisms need to be properly extended for use in the cluster based routing architecture. In this paper, query-control technique is proposed for cluster based routing technique to reduce the broadcast expenses. Finally, we report some experiments which compare the proposed technique to other commonly used techniques including standard one-class AODV that follows TTL-sequence based broadcasting technique.

  18. A theoretical reflection of celebrity endorsement in Nigeria

    OpenAIRE

    Milford I Udo; Nwulu, Chinyere Stella

    2015-01-01

    The use of celebrities such as movie stars, sports heroes, entertainers, music experts and all the likes as endorsers by marketers in promoting brand awareness, recognition, and preferences, has become the order of the day in advertising practices both in developed and developing economies. It therefore behooves on marketing professionals to design possible techniques to enhance its effective use by companies. This instigated the researchers to theoretically examine what celebrity endorsement...

  19. Celebrating 50 Years of Grounded Theory: Onward and Forward Editorial

    OpenAIRE

    Astrid Gynnild

    2017-01-01

    Welcome to this very special issue of the Grounded Theory Review. In this issue we celebrate 50 amazing years of grounded theory during which it has become one of the fastest growing methods in the global research world. Five decades after The Discovery of Grounded Theory was first published, the seminal work of founders Barney G. Glaser and Anselm Strauss is cited more than 94,000 times on Google Scholar alone. We celebrate that after 50 years of researching, teaching, defending, explic...

  20. Digital terrestrial television broadcasting technology and system

    CERN Document Server

    2015-01-01

    Now under massive deployment worldwide, digital terrestrial television broadcasting (DTTB) offers one of the most attractive ways to deliver digital TV over the VHF/UHF band. Written by a team of experts for specialists and non-specialists alike, this book serves as a comprehensive guide to DTTB. It covers the fundamentals of channel coding and modulation technologies used in DTTB, as well as receiver technology for synchronization, channel estimation, and equalization. It also covers the recently introduced Chinese DTTB standard, using the SFN network in Hong Kong as an example.

  1. Broadcasting in America; Second Edition. A Survey of Television and Radio.

    Science.gov (United States)

    Head, Sydney W.

    The plan of this volume follows that of the first (1956) edition: a section on physical bases of broadcasting, one on the origin and growth of broadcasting, another on the economics of broadcasting, a fourth on the social control of broadcasting, and a final section for an assessment of the effects and influences of broadcasting. Special attention…

  2. Trends in Media Reports of Celebrities' Breast Cancer Treatment Decisions.

    Science.gov (United States)

    Sabel, Michael S; Dal Cin, Sonya

    2016-09-01

    Although the increasing use of bilateral mastectomies is multifaceted, one source of influence may be the media, including coverage of celebrity breast cancer treatment. We examined trends in media reporting that might impact decision making among women with breast cancer. We performed searches of two comprehensive online databases for articles from major U.S. print publications mentioning celebrities and terms related to the word "breast" and terms related to cancer treatment. Automated analysis using custom-created dictionaries was used to determine word frequencies over time. An analysis of net media tone was conducted using Lexicoder Sentiment Dictionaries. Celebrity breast cancer media reports significantly increased since 2004 (p celebrity had bilateral mastectomies than unilateral mastectomy or breast conservation (44.8 vs 26.1 %, p celebrities undergoing bilateral mastectomy for cancer had no mention of genetics, family history, or risk. Media reports of celebrity breast cancer present a bias toward bilateral mastectomies in both frequency and tone. This may sway public opinion, particularly when factors such as risk and genetics are excluded. Surgeons need to work with the media to improve cancer reporting and identify methods to better educate patients prior to surgical consultations.

  3. "Being TED": The University Intellectual as Globalised Neoliberal Consumer Self

    Science.gov (United States)

    Shumar, Wesley

    2016-01-01

    This article focuses on the ways that modern American universities are engaged in the process of articulating new producing and consuming subjects. It argues that the image of the engaged "media celebrity" intellectual, as presented in the TED Talk model, has become a cultural ideal that reconciles a deeper contradiction in the academy.…

  4. Social Network Sites, Friends, and Celebrities: The Roles of Social Comparison and Celebrity Involvement in Adolescents’ Body Image Dissatisfaction

    Directory of Open Access Journals (Sweden)

    Shirley S. Ho

    2016-08-01

    Full Text Available This study applies the social comparison theory to examine the effects of adolescents’ engagement in comparison with friends and celebrities on social network sites (SNSs on (a their body image dissatisfaction (BID and (b their drive to be thin (DT or muscular (DM. The study also examines celebrity involvement as an antecedent of the outcome variables. Data were collected through a survey of 1,059 adolescents in Singapore. Regression analyses indicate that SNSs use was related to adolescents’ BID. Specifically, social comparison with friends on SNSs was significantly associated with adolescents’ BID, DT, and DM. Gender differences were also observed—social comparison with celebrities was significantly associated with BID and DT among female adolescents. Celebrity involvement was significantly associated with male BID. Theoretical and practical implications were discussed.

  5. South African black generation Y students' perceptions of local black celebrity endorsers' credibility / Boitumelo Vincent Molelekeng

    OpenAIRE

    Molelekeng, Boitumelo Vincent

    2012-01-01

    The use of celebrity endorsers is a popular marketing strategy in many countries. Typically, many marketers believe that using celebrities is a viable marketing strategy for attracting customers, increasing market share and improving sales for their market offerings. The celebrity endorsement strategy using local celebrities is increasing in South Africa. Many South African marketers are now using popular local black celebrities in an attempt to attract the prosperous black emerging middle cl...

  6. Multiple Brand Celebrity Endorsement: Případová studie David Beckham

    OpenAIRE

    Hiblerová, Adéla

    2017-01-01

    The Bachelor's Thesis on the topic of Multiple Brand Celebrity Endorsement: David Beckham Case Study focuses primarily on the issue of multiple endorsement of a number of brands by one celebrity. To be able to put this topic into perspective does this thesis begin with a description of celebrity endorsement as itself, defines 'celebrity', and also introduces various approaches towards cooperation of a celebrity and a brand in general. Consequently, reasons for and risks of such cooperation ar...

  7. Direct-to-consumer advertising of pharmaceuticals.

    Science.gov (United States)

    Gellad, Ziad F; Lyles, Kenneth W

    2007-06-01

    Since the US Food and Drug Administration (FDA) released new guidelines on broadcast direct-to-consumer advertising in 1997, the prevalence of direct-to-consumer advertising of prescription drugs has increased exponentially. The impact on providers, patients, and the health care system is varied and dynamic, and the rapid changes in the last several years have markedly altered the health care landscape. To continue providing optimal medical care, physicians and other health care providers must be able to manage this influence on their practice, and a more thorough understanding of this phenomenon is an integral step toward this goal. This review will summarize the history of direct-to-consumer drug advertisements and the current regulations governing them. It will summarize the evidence concerning the impact of direct-to-consumer advertising on the public, providers, and the health care system, and conclude with observations regarding the future of direct-to-consumer advertising.

  8. 78 FR 18527 - Implementation of Competitive Bidding for Commercial Broadcast and Instructional Television Fixed...

    Science.gov (United States)

    2013-03-27

    ... Broadcast and Instructional Television Fixed Service Licenses AGENCY: Federal Communications Commission... Implementation of Competitive Bidding for Commercial Broadcast and Instructional Television Fixed Service... for Commercial Broadcast and Instructional Television Fixed Service Licenses, MM Docket No. 97- 234 et...

  9. Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey

    OpenAIRE

    Sertoglu, Aysegul Ermec; Catlı, Ozlem; Korkmaz, Sezer

    2014-01-01

    The purpose of this study is to test whether the source credibility affects buying intention and measure the perceived credibility differences between created spokesperson and celebrity endorser. The influence that endorser credibility dimensions (i.e. attractiveness, trustworthiness and expertise) have on purchase intentions of 326 young consumers has been examined. The results showed that all of the three credibility dimensions for both celebrity endorser and created spokesperson have a pos...

  10. EXAMINING THE EFFECT OF ENDORSER CREDIBILITY ON THE CONSUMERS' BUYING INTENTIONS: AN EMPIRICAL STUDY IN TURKEY

    OpenAIRE

    Aysegul Ermec Sertoglu; Ozlem Catli; Sezer Korkmaz

    2014-01-01

    The purpose of this study is to test whether the source credibility affects buying intention and measure the perceived credibility differences between created spokesperson and celebrity endorser. The influence that endorser credibility dimensions (i.e. attractiveness, trustworthiness and expertise) have on purchase intentions of 326 young consumers has been examined. The results showed that all of the three credibility dimensions for both celebrity endorser and created spokesperson have a pos...

  11. Loops of Spoken Language i Danish Broadcasting Corporation News

    DEFF Research Database (Denmark)

    le Fevre Jakobsen, Bjarne

    2012-01-01

    The tempo of Danish television news broadcasts has changed markedly over the past 40 years, while the language has essentially always been conservative, and remains so today. The development in the tempo of the broadcasts has gone through a number of phases from a newsreader in a rigid structure...

  12. The Use of Computer Simulation Gaming in Teaching Broadcast Economics.

    Science.gov (United States)

    Mancuso, Louis C.

    The purpose of this study was to develop a broadcast economic computer simulation and to ascertain how a lecture-computer simulation game compared as a teaching method with a more traditional lecture and case study instructional methods. In each of three sections of a broadcast economics course, a different teaching methodology was employed: (1)…

  13. 75 FR 76294 - Radio Broadcasting Services; Fairbanks, AK

    Science.gov (United States)

    2010-12-08

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [DA 10-2211; MB Docket No. 10-81; RM-11600] Radio Broadcasting Services; Fairbanks, AK AGENCY: Federal Communications Commission. ACTION: Final rule. SUMMARY... Subjects in 47 CFR Part 73 Radio, Radio broadcasting. 0 For the reasons discussed in the preamble, the...

  14. Public and Private Activity in Commercial TV Broadcasting

    DEFF Research Database (Denmark)

    Olai Hansen, Bodil; Keiding, Hans

    2006-01-01

    We consider a model of commercial television market, where private broadcasters coexist with a public television broadcaster. Assuming that the public TV station follows a policy of Ramsey pricing whereas the private stations are profit maximizers, we consider the equilibria in this market...

  15. Religious Broadcasting in the Middle East : Content Analysis of ...

    International Development Research Centre (IDRC) Digital Library (Canada)

    Over the past decade, television broadcasting has become central in shaping public attitudes in the Middle East. Against a backdrop of authoritarian governments, political instability, war and pervasive foreign military intervention, broadcasting has emerged as a platform for expressing views and opinions that might ...

  16. Airborne evaluation/verification of antenna patterns of broadcasting stations

    NARCIS (Netherlands)

    Witvliet, Ben

    2006-01-01

    This paper describes a method for airborne evaluation and verification of the antenna patterns of broadcasting stations. Although it is intended for governmental institutions and broadcasters it may be also of interest to anyone who wants to evaluate large radiating structures. An airborne

  17. Canal + Spain & Live Football Broadcasts: A Whole Different Game

    NARCIS (Netherlands)

    Rodríguez Ortega, Vicente; Romero Santos, Rubén

    2017-01-01

    textabstractIn 1988 the Law for Private Television Broadcasting was approved by Spanish parliament. Three licenses were initially awarded. Soon thereafter, in 1990, three channels started broadcasting: Antena 3, Berlusconi-related Tele 5 and, against all odds, a pay channel, Canal + Spain. This

  18. 78 FR 78318 - Television Broadcasting Services; Oklahoma City, Oklahoma

    Science.gov (United States)

    2013-12-26

    ...: Proposed rule. SUMMARY: The Commission has before it a petition for rulemaking filed by Family Broadcasting Group, Inc. (``Family Broadcasting''), the licensee of station KSBI(TV), channel 51, Oklahoma City... instituted a freeze on the acceptance of full power television rulemaking petitions requesting channel...

  19. 76 FR 9991 - Television Broadcasting Services; Kalispell, MT

    Science.gov (United States)

    2011-02-23

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [DA 11-224; MB Docket No. 11-20; RM-11619] Television Broadcasting Services; Kalispell, MT AGENCY: Federal Communications Commission. ACTION: Proposed... 73 Television, Television broadcasting. For the reasons discussed in the preamble, the Federal...

  20. 75 FR 67077 - Television Broadcasting Services; Huntsville, AL

    Science.gov (United States)

    2010-11-01

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [DA 10-2000; MB Docket No. 08-194; RM-11488] Television Broadcasting Services; Huntsville, AL AGENCY: Federal Communications Commission. ACTION: Proposed... 73 Television, Television broadcasting. For the reasons discussed in the preamble, the Federal...

  1. 75 FR 1546 - Television Broadcasting Services; Bangor, ME

    Science.gov (United States)

    2010-01-12

    ...] Television Broadcasting Services; Bangor, ME AGENCY: Federal Communications Commission. ACTION: Final rule... the Congressional review Act, see 5 U.S.C. 801(a)(1)(A). List of Subjects in 47 CFR Part 73 Television, Television broadcasting. 0 For the reasons discussed in the preamble, the Federal Communications Commission...

  2. 76 FR 5119 - Television Broadcasting Services; Jackson, MS

    Science.gov (United States)

    2011-01-28

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [DA 11-96; MB Docket No. 11-8; RM-11618] Television Broadcasting Services; Jackson, MS AGENCY: Federal Communications Commission. ACTION: Proposed... CFR 1.415 and 1.420. List of Subjects in 47 CFR Part 73 Television, Television broadcasting. For the...

  3. 75 FR 25119 - Television Broadcasting Services; Seaford, DE

    Science.gov (United States)

    2010-05-07

    ...] Television Broadcasting Services; Seaford, DE AGENCY: Federal Communications Commission. ACTION: Final rule... very high frequency commercial television channel to each State, if technically feasible. DATES: This... Part 73 Television, Television broadcasting. 0 For the reasons discussed in the preamble, the Federal...

  4. 76 FR 54188 - Television Broadcasting Services; Montgomery, AL

    Science.gov (United States)

    2011-08-31

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [MB Docket No. 11-137, RM-11637; DA 11-1414] Television Broadcasting Services; Montgomery, AL AGENCY: Federal Communications Commission. ACTION: Proposed... 47 CFR Part 73 Television, Television broadcasting. Federal Communications Commission. Barbara A...

  5. 75 FR 9859 - Television Broadcasting Services; Beaumont, TX

    Science.gov (United States)

    2010-03-04

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [DA 10-307; MB Docket No. 10-49; RM-11593] Television Broadcasting Services; Beaumont, TX AGENCY: Federal Communications Commission. ACTION: Proposed... 73 Television, Television broadcasting. For the reasons discussed in the preamble, the Federal...

  6. 76 FR 76337 - Television Broadcasting Services; Lincoln, NE

    Science.gov (United States)

    2011-12-07

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [MB Docket No. 11-192, RM-11646; DA 11-1924] Television Broadcasting Services; Lincoln, NE AGENCY: Federal Communications Commission. ACTION: Proposed... 73 Television, Television broadcasting. Federal Communications Commission Barbara A. Kreisman, Chief...

  7. 76 FR 13966 - Television Broadcasting Services; Topeka, KS

    Science.gov (United States)

    2011-03-15

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [MB Docket No. 11-33, RM-11623; DA 11-406] Television Broadcasting Services; Topeka, KS AGENCY: Federal Communications Commission. ACTION: Proposed rule... 73 Television, Television broadcasting. Federal Communications Commission. Barbara A. Kreisman, Chief...

  8. 75 FR 5015 - Television Broadcasting Services; Oklahoma City, OK

    Science.gov (United States)

    2010-02-01

    ...] Television Broadcasting Services; Oklahoma City, OK AGENCY: Federal Communications Commission. ACTION... procedures for comments, see 47 CFR 1.415 and 1.420. List of Subjects in 47 CFR Part 73 Television, Television broadcasting. For the reasons discussed in the preamble, the Federal Communications Commission...

  9. 76 FR 5120 - Television Broadcasting Services; El Paso, TX

    Science.gov (United States)

    2011-01-28

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [DA 11-74; MB Docket No. 11-4; RM-11616] Television Broadcasting Services; El Paso, TX AGENCY: Federal Communications Commission. ACTION: Proposed... 73 Television, Television broadcasting. For the reasons discussed in the preamble, the Federal...

  10. 76 FR 3875 - Television Broadcasting Services; Decatur, IL

    Science.gov (United States)

    2011-01-21

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [DA 10-2426; MB Docket No. 10-264; RM-11615] Television Broadcasting Services; Decatur, IL AGENCY: Federal Communications Commission. ACTION: Proposed... 73 Television, Television broadcasting. For the reasons discussed in the preamble, the Federal...

  11. 76 FR 5290 - Television Broadcasting Services; Huntsville, AL

    Science.gov (United States)

    2011-01-31

    ...] Television Broadcasting Services; Huntsville, AL AGENCY: Federal Communications Commission. ACTION: Final... the Congressional review Act, see 5 U.S.C. 801(a)(1)(A). List of Subjects in 47 CFR Part 73 Television, Television broadcasting. For the reasons discussed in the preamble, the Federal Communications Commission...

  12. Consumer Finance

    OpenAIRE

    Peter Tufano

    2009-01-01

    Although consumer finance is a substantial element of the economy, it has had a smaller footprint within financial economics. In this review, I suggest a functional definition of the subfield of consumer finance, focusing on four key functions: payments, risk management, moving funds from today to tomorrow (saving/investing), and from tomorrow to today (borrowing). I provide data showing the economic importance of consumer finance in the American economy. I propose a historical explanation fo...

  13. Research on the Safe Broadcasting of Television Program

    Directory of Open Access Journals (Sweden)

    Song Jin Bao

    2016-01-01

    Full Text Available The existing way of broadcasting and television monitoring has a lot of problems in China. On the basis of the signal technical indicators monitoring in the present broadcasting and television monitoring system, this paper further extends the function of the monitoring network in order to broaden the services of monitoring business and improve the effect and efficiency of monitoring work. The problem of identifying video content and channel in television and related electronic media is conquered at a low cost implementation way and the flexible technology mechanism. The coverage for video content and identification of the channel is expanded. The informative broadcast entries are generated after a series of video processing. The value of the numerous broadcast data is deeply excavated by using big data processing in order to realize a comprehensive, objective and accurate information monitoring for the safe broadcasting of television program.

  14. Method and apparatus for scheduling broadcasts in social networks

    KAUST Repository

    Manzoor, Emaad Ahmed

    2016-08-25

    A method, apparatus, and computer readable medium are provided for maximizing consumption of broadcasts by a producer. An example method includes receiving selection of a total number of time slots to use for scheduling broadcasts, and receiving information regarding the producer\\'s followers. The example method further 5 includes identifying, by a processor and based on the received information, discount factors associated with the producer\\'s followers, and calculating, by the processor and based on the received information, a predicted number of competitor broadcasts during each time slot of the total number of time slots. Finally, the example method includes determining, by the processor and based on the discount factors and the predicted 10 number of competitor broadcasts during each time slot, a number of broadcasts for the producer to transmit in each time slot of the total number of time slots.

  15. Adaptive Probabilistic Broadcasting over Dense Wireless Ad Hoc Networks

    Directory of Open Access Journals (Sweden)

    Victor Gau

    2010-01-01

    Full Text Available We propose an idle probability-based broadcasting method, iPro, which employs an adaptive probabilistic mechanism to improve performance of data broadcasting over dense wireless ad hoc networks. In multisource one-hop broadcast scenarios, the modeling and simulation results of the proposed iPro are shown to significantly outperform the standard IEEE 802.11 under saturated condition. Moreover, the results also show that without estimating the number of competing nodes and changing the contention window size, the performance of the proposed iPro can still approach the theoretical bound. We further apply iPro to multihop broadcasting scenarios, and the experiment results show that within the same elapsed time after the broadcasting, the proposed iPro has significantly higher Packet-Delivery Ratios (PDR than traditional methods.

  16. The Risk of Vampire Effect in Advertisements Using Celebrity Endorsement

    Directory of Open Access Journals (Sweden)

    Tetyana Kuvita

    2014-10-01

    Full Text Available In the race to get the attention of the target audience, advertisers often use special attention-getting devices. This in turn exposes them to a higher risk of creating a vampire effect when the core message about the brand or a product is “eaten up” by such devices. The concept of a vampire effect in advertising appears to be under-researched in the current literature. Therefore, this paper provides deeper insights into the vampire effect occurrences in printed advertisements using celebrity endorsement. The paper is based on a qualitative study with an eye-tracking device with 12 participants and on the following experiment with 60 university students. The research found that a significantly higher risk of creating a vampire effect exists when using an unrelated celebrity as an attention-getting device than when using a related celebrity or no celebrity at all. Marketers are advised to use related celebrities if choosing to stick to this attention-getting approach. However, the concept of “relatedness” should be pre-tested prior to launching an advertising campaign.

  17. Broadcast Communication by System Frequency Modulation

    DEFF Research Database (Denmark)

    Douglass, Philip James; You, Shi; Heussen, Kai

    2012-01-01

    Load controllers available today can measure AC system frequency and react to frequency deviations. A system operator can communicate to frequency sensitive loads by changing the set-points of the system’s dispatchable frequency regulation resources. Explicitly signaling system state by generating...... off-nominal system frequency values is a novel narrowband broadcast communications channel between system operators and frequency sensitive distributed energy resources (FS-DER). The feasibility of the proposed system is evaluated on an existing island power system in Denmark. This study shows...... that within standard frequency quality constraints, 4 distinct symbols are feasible on the island. However, the overarching imperative of system stability prevents the symbols from having arbitrary meanings. Higher frequency values must translate into greater consumption from loads, and vice versa. Within...

  18. Sales plan generation problem on TV broadcasting

    Directory of Open Access Journals (Sweden)

    Özlem Cosgun

    2016-07-01

    Full Text Available Major advertisers and/or advertisement agencies purchase hundreds of slots during a given broadcast period. Deterministic optimization approaches have been well developed for the problem of meeting client requests. The challenging task for the academic research currently is to address optimization problem under uncertainty. This paper is concerned with the sales plan generation problem when the audience levels of advertisement slots are random variables with known probability distributions. There are several constraints the TV networks must meet including client budget, product category and demographic information, plan weighting by week, program mix requirements, and the lengths of advertisement slots desired by the client. We formulate the problem as a chance constrained goal program and we demonstrate that it provides a robust solution with a user specified level of reliability.

  19. User innovation in public service broadcasts

    DEFF Research Database (Denmark)

    Khajeheian, Datis; Tadayoni, Reza

    2016-01-01

    and develop user innovations into professional content. This study follows a qualitative approach with a document study of Denmark's public service broadcast and two interviews. Findings indicate that the commitment to quality and professional content prevents managers of PSBs from outsourcing......This research aims to understand how public service media can encourage media entrepreneurship in the society to enrich user innovations as a source of ideas, products, contents, talent and creativity. The assumption is that media entrepreneurs turn users into sources of external creativity...... their production to media entrepreneurs, but they trust large media companies as external producers. This research contributes to the field by proposing that public service media can foster media entrepreneurship in a society indirectly and by creating demand for external sources of creativity. Large media...

  20. Consumer Fetish

    DEFF Research Database (Denmark)

    Arnould, Eric; Cayla, Julien

    2015-01-01

    in the organizational fetishization of consumers, that is, how in the process of understanding and managing markets, a quasimagical fascination with amalgams of consumer voices, images, and artefacts comes about. We offer several contributions. First, we demonstrate the pertinence of (primarily anthropological...

  1. Food safety behaviors observed in celebrity chefs across a variety of programs.

    Science.gov (United States)

    Maughan, Curtis; Chambers, Edgar; Godwin, Sandria

    2017-03-01

    Consumers obtain information about foodborne illness prevention from many sources, including television media. The purpose of this study was to evaluate a variety of cooking shows with celebrity chefs to understand their modeling of food safety behaviors. Cooking shows (100 episodes) were watched from 24 celebrity chefs preparing meat dishes. A tabulation of food safety behaviors was made for each show using a checklist. Proper modeling of food safety behaviors was limited, with many incidences of errors. For example, although all chefs washed their hands at the beginning of cooking at least one dish, 88% did not wash (or were not shown washing) their hands after handling uncooked meat. This was compounded with many chefs who added food with their hands (79%) or ate while cooking (50%). Other poor behaviors included not using a thermometer (75%), using the same cutting board to prepare ready-to-eat items and uncooked meat (25%), and other hygiene issues such as touching hair (21%) or licking fingers (21%). This study suggests that there is a need for improvement in demonstrated and communicated food safety behaviors among professional chefs. It also suggests that public health professionals must work to mitigate the impact of poorly modeled behaviors. © The Author 2016. Published by Oxford University Press on behalf of Faculty of Public Health. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com.

  2. TV Broadcast Efficiency in 5G Networks from Subscriber Prospective

    KAUST Repository

    Lau, Chun Pong

    2015-12-06

    The flexibility of radio access network facilitated by 5G networks opens the gateway of deploying dynamic strategies for broadcasting TV channels in an efficient way. Currently, spectrum efficiency and bandwidth efficiency are the two common metrics measuring the efficiency of a system. These metrics assess the net bitrate for a unit of spectrum bandwidth. However, there is a lack of measurement, quantifying the effectiveness of a broadcasting strategy from the user perspective. In this paper, we introduce a novel measurement approach, called broadcast efficiency which considers the mobile user as a main reference. Broadcast efficiency is calculated as the number of served audiences per unit of radio resource. From numerical analysis, we show that broadcasting unpopular TV channels dramatically decreases the broadcast efficiency. This finding is evaluated by employing multiple distributions on the size of audience among TV channels. Furthermore, by conducting a real-life simulation, we discover that a high broadcast efficiency may result in a low percentage of served audiences if the audiences of TV channels are quite evenly distributed.

  3. Consumer perceptions

    DEFF Research Database (Denmark)

    Ngapo, T. M.; Dransfield, E.; Martin, J. F.

    2004-01-01

    Consumer focus groups in France, England, Sweden and Denmark were used to obtain insights into the decision-making involved in the choice of fresh pork and attitudes towards today's pig production systems. Many positive perceptions of pork meat were evoked. Negative images of the production systems...... that there was no link between the negative images of production methods and their purchase behaviour. The groups were clearly confused and mistrusted the limited information available at the point of purchase. Careful consideration should be given to meat labelling, in particular taking account of the evident consumer...... ethnocentrism, to assure that such information is targeted to enhance consumer confidence....

  4. The Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand

    OpenAIRE

    Dhaval Dave; Henry Saffer

    2010-01-01

    Expenditures on prescription drugs are one of the fastest growing components of national health care spending, rising by almost three-fold between 1995 and 2007. Coinciding with this growth in prescription drug expenditures has been a rapid rise in direct-to-consumer advertising (DTCA), made feasible by the Food and Drug Administration's (FDA) clarification and relaxation of the rules governing broadcast advertising in 1997 and 1999. This study investigates the separate effects of broadcast a...

  5. National association of broadcasters engineering handbook NAB engineering handbook

    CERN Document Server

    Jones, Graham A; Osenkowsky, Thomas G; Williams, Edmund A

    2013-01-01

    The NAB Engineering Handbook provides detailed information on virtually every aspect of the broadcast chain, from news gathering, program production and postproduction through master control and distribution links to transmission, antennas, RF propagation, cable and satellite. Hot topics covered include HD Radio, HDTV, 2 GHz broadcast auxiliary services, EAS, workflow, metadata, digital asset management, advanced video and audio compression, audio and video over IP, and Internet broadcasting. A wide range of related topics that engineers and managers need to understand are also covered, includ

  6. Direct broadcast of a sporting event as televisual cultural form

    Directory of Open Access Journals (Sweden)

    Jože Vogrinc

    2012-07-01

    Full Text Available Direct TV broadcasting of sport events is undoubtedly the focal point of interest of sport fans in sports media as well as of sponsors and investors responsible for the global mediatisation of popular sports. In this article, the centrality of direct TV broadcasts in the televisual coverage of sports, as well as in the presence of sports in new media in general is explained in the context of the impact of the mediatisation of sports upon cultural forms of TV coverage of sports. The complexity of these forms and its main features (the role of the commentator, the rules of editing, dramatisation and narrativisation in direct broadcasts are analysed.

  7. Consumer Neoteny

    Directory of Open Access Journals (Sweden)

    Mathieu Alemany Oliver

    2016-07-01

    Full Text Available This research explores childlike consumer behavior from an evolutionary perspective. More specifically, it uses the concept of neoteny to show that the retention of ancestors’ juvenile characteristics is related to specific behaviors. The results of factor analyses conducted on a UK sample (n = 499 and a French sample (n = 292 7 years later indicate four dimensions of childlike consumer behavior, namely, stimulus seeking, reality conflict, escapism, and control of aggression.

  8. National Center for Biotechnology Information Celebrates 25th Anniversary | NIH MedlinePlus the Magazine

    Science.gov (United States)

    ... page please turn JavaScript on. National Center for Biotechnology Information Celebrates 25th Anniversary Past Issues / Winter 2014 ... Photo courtesy of NLM The National Center for Biotechnology Information (NCBI), a component of NLM, celebrated its ...

  9. 75 FR 8070 - Closed Auction of Broadcast Construction Permits Scheduled for July 20, 2010; Auction 88...

    Science.gov (United States)

    2010-02-23

    ... to support their claims with valuation analyses and suggested amounts or formulas for reserve prices... seek comment on factors that could reasonably have an impact on valuation of the broadcast spectrum..., Inc. Arkansas Valley Broadcasting, LLC BBK Broadcasting Big Sky Company Birach Broadcasting...

  10. 75 FR 27199 - Promoting Diversification of Ownership in the Broadcasting Services

    Science.gov (United States)

    2010-05-14

    ...'' in explaining the requirements for broadcasters to certify that their advertising contracts do not... for the Commission to require broadcasters renewing their licenses to certify that their advertising... broadcast licensee, cable television system, daily newspaper, or other media outlet subject to the broadcast...

  11. 47 CFR 74.1204 - Protection of FM broadcast, FM Translator and LP100 stations.

    Science.gov (United States)

    2010-10-01

    ... 47 Telecommunication 4 2010-10-01 2010-10-01 false Protection of FM broadcast, FM Translator and... SERVICES FM Broadcast Translator Stations and FM Broadcast Booster Stations § 74.1204 Protection of FM broadcast, FM Translator and LP100 stations. (a) An application for an FM translator station will not be...

  12. 47 CFR 73.6026 - Broadcast regulations applicable to Class A television stations.

    Science.gov (United States)

    2010-10-01

    ... television stations. 73.6026 Section 73.6026 Telecommunication FEDERAL COMMUNICATIONS COMMISSION (CONTINUED) BROADCAST RADIO SERVICES RADIO BROADCAST SERVICES Class A Television Broadcast Stations § 73.6026 Broadcast regulations applicable to Class A television stations. The following rules are applicable to Class A...

  13. 47 CFR 73.9001 - Redistribution control of digital television broadcasts.

    Science.gov (United States)

    2010-10-01

    ... 47 Telecommunication 4 2010-10-01 2010-10-01 false Redistribution control of digital television... RADIO SERVICES RADIO BROADCAST SERVICES Digital Broadcast Television Redistribution Control § 73.9001 Redistribution control of digital television broadcasts. Licensees of TV broadcast stations may utilize the...

  14. Celebrating the Ministry of Primary and Secondary Education ...

    African Journals Online (AJOL)

    Celebrating the Ministry of Primary and Secondary Education Curriculum ... Accordingly the thesis defended in this paper is that; contrary to public opinion, it is a ... from documentary analysis with special focus on Plato's Theory of Forms and ... By Country · List All Titles · Free To Read Titles This Journal is Open Access.

  15. Physical contact influences how much people pay at celebrity auctions.

    Science.gov (United States)

    Newman, George E; Bloom, Paul

    2014-03-11

    Contagion is a form of magical thinking in which people believe that a person's immaterial qualities or essence can be transferred to an object through physical contact. Here we investigate how a belief in contagion influences the sale of celebrity memorabilia. Using data from three high-profile estate auctions, we find that people's expectations about the amount of physical contact between the object and the celebrity positively predicts the final bids for items that belonged to well-liked individuals (e.g., John F. Kennedy) and negatively predicts final bids for items that belonged to disliked individuals (e.g., Bernard Madoff). A follow-up experiment further suggests that these effects are driven by contagion beliefs: when asked to bid on a sweater owned by a well-liked celebrity, participants report that they would pay substantially less if it was sterilized before they received it. However, sterilization increases the amount they would pay for a sweater owned by a disliked celebrity. These studies suggest that magical thinking may still have effects in contemporary Western societies and they provide some unique demonstrations of contagion effects on real-world purchase decisions.

  16. UI researchers celebrate latest milestone in construction of atom smasher

    CERN Multimedia

    2007-01-01

    University of Iowa researchers joined their U.S. and international colleagues Dec. 19 in celebrating a major construction mile-stone that brings them one step closer to the completion of the most powerful device ever designed to search for the basic build-ing blocks of matter.

  17. UI researchers celebrate latest milestone in construction of atom smasher

    CERN Multimedia

    2007-01-01

    "University of Iowa researchers joined their U.S. and international colleagues De. 19 in celebrating a major construction mile-stone that brings them one step closer to the completion of the most powerful device ever designed to search for the basic build-ing blocks of matter." (1/2 page)

  18. The Influence of Celebrity Exemplars on College Students' Smoking

    Science.gov (United States)

    Yoo, Woohyun

    2016-01-01

    Objective: This study examined the effect of celebrity smoking exemplars in health news on college students' perceptions of smoking-related health risks and smoking intentions. Participants and Methods: The data were collected using a Web-based survey of 219 undergraduate students at a large midwestern university in March 2011. Separate analyses…

  19. Physical contact influences how much people pay at celebrity auctions

    Science.gov (United States)

    Newman, George E.; Bloom, Paul

    2014-01-01

    Contagion is a form of magical thinking in which people believe that a person’s immaterial qualities or essence can be transferred to an object through physical contact. Here we investigate how a belief in contagion influences the sale of celebrity memorabilia. Using data from three high-profile estate auctions, we find that people’s expectations about the amount of physical contact between the object and the celebrity positively predicts the final bids for items that belonged to well-liked individuals (e.g., John F. Kennedy) and negatively predicts final bids for items that belonged to disliked individuals (e.g., Bernard Madoff). A follow-up experiment further suggests that these effects are driven by contagion beliefs: when asked to bid on a sweater owned by a well-liked celebrity, participants report that they would pay substantially less if it was sterilized before they received it. However, sterilization increases the amount they would pay for a sweater owned by a disliked celebrity. These studies suggest that magical thinking may still have effects in contemporary Western societies and they provide some unique demonstrations of contagion effects on real-world purchase decisions. PMID:24567388

  20. Damaged corporate reputation: Can celebrity Tweets repair it?

    NARCIS (Netherlands)

    van Norel, Nienke; Kommers, Petrus A.M.; van Hoof, Joris Jasper; Verhoeven, Joost W.M.

    2014-01-01

    These days, many corporations engage in Twitter activities as a part of their communication strategy. Corporations can use this medium to share information with stakeholders, to answer customer questions, or to build on their image. In this study we examined the extent to which celebrity Tweet

  1. Fans and Followers: Marketing charisma, making religious celebrity in Ghana

    NARCIS (Netherlands)

    de Witte, M.

    2011-01-01

    Presenting a case study of the Ghanaian charismatic-Pentecostal celebritypastor Mensa Otabil, this article explores processes of marketing and mass mediating charisma in the making of religious celebrity. In order to grasp the convincing force of this ‘Man of God’, it moves beyond classical Weberian

  2. Celebrity Authorship and Afterlives in English and American Literature

    NARCIS (Netherlands)

    Franssen, G.; Honings, R.

    2016-01-01

    This book maps the history of literary celebrity from the early nineteenth century to the present, paying special attention to the authors’ crafting of their writerly self as well as the afterlife of their public image. Case studies are John Keats, Edgar Allan Poe, Eliza Cook, Herman Melville, Oscar

  3. Celebrities and Heroes as Models of Self-Perception

    Science.gov (United States)

    Szymanski, Gerald G.

    1977-01-01

    Who are today's models and what difference does it make? A secondary English teacher in Detroit who later became a university teacher examines the hero and the celebrity as seen by his secondary students and teachers and future teachers from 1959-1976. (Author/RK)

  4. World Town Planning Day and GIS Day to be celebrated

    OpenAIRE

    Trulove, Susan

    2003-01-01

    On Wednesday, Nov. 19, Montgomery County will unveil the county's new comprehensive plan during a joint celebration of the fifth anniversary of Geographic Information Systems Day and the 30th anniversary of World Town Planning Day. The event will feature programs by the Virginia Tech Center for Geospatial Information Technology (CGIT) and Virginia's Geospatial Extension Program (GEP).

  5. London’s women historians: a celebration and a conversation

    NARCIS (Netherlands)

    van de Wal, Rozemarijn

    2017-01-01

    On March 13 2017 King’s College London (KCL) and the Institute of Historical Research (IHR) at the School of Advanced Study, hosted ‘London’s women historians: a celebration and a conversation’ – a conference to discuss important contemporary issues, and to draw attention to forgotten women

  6. 101 Wonderful Ways To Celebrate Women's History. Revised.

    Science.gov (United States)

    Eisenberg, Bonnie; Ruthsdotter, Mary

    This guide offers activities for teachers as well as community program planners that enhance the awareness of women's history and women's contributions to history. Although National Women's History Month is celebrated in March, programs need not be limited to that time period. The programs have been organized into three sections. The first section…

  7. Sixty Years of Special Needs Education in Tanzania: Celebrating ...

    African Journals Online (AJOL)

    This study traces the development of special needs education in Tanzania from 1950, and discusses the achievements and the persistent challenges that Tanzania is facing as we celebrate 60 years since the first special education school was started. Both documentation and interview methods were used to collect ...

  8. CGH Celebrates Take Your Child To Work Day 2015

    Science.gov (United States)

    Shady Grove celebrated Take Your Child To Work Day this year with a variety of activities and sessions aimed at inspiring school-aged children to explore career paths in science and public service. CGH hosted its inaugural Take Your Child To Work Day session: An Introduction to Global Health.

  9. The impact of celebrity endorsement on attracting customers in the ...

    African Journals Online (AJOL)

    To break through the cluttered market environment and grab customer attention is one of the essential issue business sectors are faced with today. Brand endorsement has become a driving force for most business operations. The purpose of this study is to determine whether celebrity endorsement in the health and fitness ...

  10. The international year of biodiversity: a celebration and cogitation

    NARCIS (Netherlands)

    Ghazoul, J.; Peña-Claros, M.

    2010-01-01

    To both celebrate and reflect upon this International Year of Biodiversity, Biotropica has invited opinion articles from a number of scientists across the globe. As lightly edited personal opinions, the commentaries reflect the diversity of passionate and often controversial views expressed across

  11. Festivals Together. A Guide to Multi-cultural Celebration.

    Science.gov (United States)

    Fitzjohn, Sue; Weston, Minda; Large, Judy

    This is a resource guide for observing and celebrating special days according to the traditions of many cultures. It brings together the experience and activities of persons from many religions--Buddhism, Christianity, Hinduism, Judaism, Islam, and the Sikh religion--and draws on diverse backgrounds from many parts of the world. The context is…

  12. iSTEM: Celebrating Earth Day with Sustainability

    Science.gov (United States)

    Sibley, Amanda; Kurz, Terri L.

    2014-01-01

    Earth Day is celebrated annually on April 22. Teachers often commemorate Earth Day with their classes by planting trees, discussing important conservation topics (such as recycling or preventing pollution), and encouraging students to take care of planet Earth. To promote observance of Earth Day in an intermediate elementary school classroom, this…

  13. 78 FR 12010 - Radio Broadcasting Services; Pearsall, Texas

    Science.gov (United States)

    2013-02-21

    ... Broadcasting Services; Pearsall, Texas AGENCY: Federal Communications Commission. ACTION: Proposed rule... (``Petitioner''), licensee of FM Station KSAG, Channel 277A, Pearsall, Texas. Petitioner proposes to amend the... be allotted at Pearsall, Texas, in compliance with the Commission's minimum distance separation...

  14. An interference cancellation strategy for broadcast in hierarchical cell structure

    KAUST Repository

    Yang, Yuli

    2014-12-01

    In this paper, a hierarchical cell structure is considered, where public safety broadcasting is fulfilled in a femtocell located within a macrocell. In the femtocell, also known as local cell, an access point broadcasts to each local node (LN) over an orthogonal frequency sub-band independently. Since the local cell shares the spectrum licensed to the macrocell, a given LN is interfered by transmissions of the macrocell user (MU) in the same sub-band. To improve the broadcast performance in the local cell, a novel scheme is proposed to mitigate the interference from the MU to the LN while achieving diversity gain. For the sake of performance evaluation, ergodic capacity of the proposed scheme is quantified and a corresponding closed-form expression is obtained. By comparing with the traditional scheme that suffers from the MU\\'s interference, numerical results substantiate the advantage of the proposed scheme and provide a useful tool for the broadcast design in hierarchical cell systems.

  15. An interference cancellation strategy for broadcast in hierarchical cell structure

    KAUST Repository

    Yang, Yuli; Aï ssa, Sonia; Eltawil, Ahmed M.; Salama, Khaled N.

    2014-01-01

    In this paper, a hierarchical cell structure is considered, where public safety broadcasting is fulfilled in a femtocell located within a macrocell. In the femtocell, also known as local cell, an access point broadcasts to each local node (LN) over an orthogonal frequency sub-band independently. Since the local cell shares the spectrum licensed to the macrocell, a given LN is interfered by transmissions of the macrocell user (MU) in the same sub-band. To improve the broadcast performance in the local cell, a novel scheme is proposed to mitigate the interference from the MU to the LN while achieving diversity gain. For the sake of performance evaluation, ergodic capacity of the proposed scheme is quantified and a corresponding closed-form expression is obtained. By comparing with the traditional scheme that suffers from the MU's interference, numerical results substantiate the advantage of the proposed scheme and provide a useful tool for the broadcast design in hierarchical cell systems.

  16. 47 CFR 76.1506 - Carriage of television broadcast signals.

    Science.gov (United States)

    2010-10-01

    ... with the Commission its Notice of Intent to establish an open video system. (m) Sports broadcast... notices unless they receive notice within a reasonable time from the appropriate programming provider that... Office of Management and Budget. ...

  17. Poland's Press and Broadcasting Under the Gierek Regime

    Science.gov (United States)

    Shanor, Donald R.

    1974-01-01

    Reports that the Polish press and broadcasting have been carrying more news and less propaganda since the 1970 Baltic upheavel and that the Polish media are generally allowed more freedom than media in other Communist nations. (RB)

  18. Compressive sensing for feedback reduction in MIMO broadcast channels

    KAUST Repository

    Eltayeb, Mohammed E.; Al-Naffouri, Tareq Y.; Bahrami, Hamid Reza Talesh

    2014-01-01

    In multi-antenna broadcast networks, the base stations (BSs) rely on the channel state information (CSI) of the users to perform user scheduling and downlink transmission. However, in networks with large number of users, obtaining CSI from all users

  19. TV Broadcast Efficiency in 5G Networks from Subscriber Prospective

    KAUST Repository

    Lau, Chun Pong; Shihada, Basem

    2015-01-01

    measuring the efficiency of a system. These metrics assess the net bitrate for a unit of spectrum bandwidth. However, there is a lack of measurement, quantifying the effectiveness of a broadcasting strategy from the user perspective. In this paper, we

  20. 77 FR 46631 - Television Broadcasting Services; Greenville, NC

    Science.gov (United States)

    2012-08-06

    ...] Television Broadcasting Services; Greenville, NC AGENCY: Federal Communications Commission. ACTION: Final... acceptance of full power television rulemaking petitions requesting channel substitutions in May 2011, it... Subjects in 47 CFR Part 73 Television. Federal Communications Commission. Barbara A. Kreisman, Chief, Video...

  1. 77 FR 6481 - Television Broadcasting Services; Lincoln, NE

    Science.gov (United States)

    2012-02-08

    ...] Television Broadcasting Services; Lincoln, NE AGENCY: Federal Communications Commission. ACTION: Final rule... power television rulemaking petitions requesting channel substitutions in May 2011, it subsequently... CFR Part 73 Television. Federal Communications Commission. Barbara A. Kreisman, Chief, Video Division...

  2. 78 FR 75306 - Television Broadcasting Services; Birmingham, Alabama

    Science.gov (United States)

    2013-12-11

    ...] Television Broadcasting Services; Birmingham, Alabama AGENCY: Federal Communications Commission. ACTION... Television Commission (``AETC''), the licensee of station WBIQ(TV), channel *39, Birmingham, Alabama... freeze on the filing of petitions for rulemaking by television stations seeking channel substitutions in...

  3. How we use online broadcasting - Web TV - for community engagement

    Science.gov (United States)

    Allison, M. L.; Conway, F. M.; Matti, J.; Palmer, R.

    2013-12-01

    The Arizona Geological Survey uses online broadcasting (Webcast or 'Web TV') to help fulfill our statutory mission to 'Inform, advise and assist the public in matters concerning the geological processes, materials and landscapes and the development and use of the mineral resources of this state.' We launched a monthly online broadcast called 'Arizona Mining Review' via Livestream, a low-cost or free video streaming service. The show provides news, interviews, and discussions about mining and mineral resources topics of interest in Arizona, the nation's second largest non-fuel mining state. The costs to set up and broadcast are minor. Interviews with local guests are held in a corner of the AZGS conference room with easy chairs and a couch; long-distance interviews are held via Skype. The broadcast originates from a desktop computer with a webcam, a $60 microphone, three sets of earbud headphones and a powered amplifier. During broadcasts, we supplement interview footage with slides, photos, or video clips that we have or are provided by guests. Initial broadcasts were live; recordings of these were later uploaded to our YouTube channel. Because scheduling and executing a live Internet broadcast is stressful and demanding for both the production team and guests, we recently elected to record and produce episodes prior to broadcasting them. This allows us more control over supplementary materials used during the broadcast; it also permits us to record the broadcast using a high-definition digital video camera that cannot be used for streaming video. In addition to the Arizona Mining Review, we record conferences and workshops and special presentations on topical issues. A video on the recently discovered Little Chino fault has drawn over 3,000 views. Our latest presentations are short 1-2 minute 'video abstracts' delivered by authors of new publications released by the Survey. These include maps and graphics from the reports to help illustrate the topics and their

  4. Transmission techniques for emergent multicast and broadcast systems

    CERN Document Server

    da Silva, Mario Marques; Dinis, Rui; Souto, Nuno; Silva, Joao Carlos

    2010-01-01

    Describing efficient transmission schemes for broadband wireless systems, Transmission Techniques for Emergent Multicast and Broadcast Systems examines advances in transmission techniques and receiver designs capable of supporting the emergent wireless needs for multimedia broadcast and multicast service (MBMS) requirements. It summarizes the research and development taking place in wireless communications for multimedia MBMS and addresses the means to improved spectral efficiency to allow for increased user bit rate, as well as increased capacity of the digital cellular radio network.The text

  5. Broadcast Abstraction in a Stochastic Calculus for Mobile Networks

    DEFF Research Database (Denmark)

    Song, Lei; Godskesen, Jens Christian

    2012-01-01

    topology constraint. We allow continuous time stochastic behavior of processes running at network nodes, e.g. in order to be able to model randomized protocols. The introduction of group broadcast and an operator to help avoid flooding allows us to define a novel notion of broadcast abstraction. Finally......, we define a weak bisimulation congruence and apply our theory on an example of a leader election protocol....

  6. A dynamic analysis of consolidation in the broadcast television industry

    OpenAIRE

    Jessica C. Stahl

    2009-01-01

    This paper estimates a dynamic oligopoly model in order to separately identify the demand-side and cost-side advantages of consolidation in the broadcast television industry. I exploit an exogenous change in regulation that led to significant industry consolidation. Using revenue and ownership data for broadcast stations over the past ten years, I estimate the effect of ownership changes on revenue. I recover costs by examining patterns in ownership changes that are left unexplained by revenu...

  7. Productivity and its Decomposition in the Japanese Broadcasting Market

    OpenAIRE

    Asai, Sumiko

    2005-01-01

    The purpose of this paper is to calculate the total factor productivity (TFP) as well as scale economies of Japanese terrestrial broadcasters and examine the industry’s characteristics through the decomposition of TFP growth. In order to calculate TFP growth rate, a variable cost function is estimated using data on twenty-five broadcasters for the period 1997–2002, and the TFP growth rate is decomposed into three sources: output effect, capital adjustment and technical change. Calculation rev...

  8. 77 FR 30242 - Safety Zone; City of Tonawanda July 4th Celebration, Niagara River, Tonawanda, NY

    Science.gov (United States)

    2012-05-22

    ...-AA00 Safety Zone; City of Tonawanda July 4th Celebration, Niagara River, Tonawanda, NY AGENCY: Coast... vessels from a portion of the Niagara River during the City of Tonawanda July 4th Celebration fireworks... read as follows: Sec. 165.T09-0352 Safety Zone; City of Tonawanda July 4th Celebration, Niagara River...

  9. Celebrity endorsement : The effects of social comparisons on women's self-esteem and purchase intensions

    NARCIS (Netherlands)

    Hellen, K.; Saaksjarvi, M.C.

    2012-01-01

    In this research we investigated the interplay between celebrities holding positive vs. negative media images and women’s self-esteem and purchase intensions. Study 1 documents that “good” celebrities decrease consumers’ self-esteem while a “bad” celebrity increase self-esteem. Study 2 shows that

  10. Advocacy Narratives and Celebrity Engagement: the Case of Ben Affleck in Congo

    DEFF Research Database (Denmark)

    Budabin, Alexandra Cosima; Richey, Lisa Ann

    2018-01-01

    Global celebrities are increasingly important in human rights--promoting causes, raising awareness, and interacting with decision-makers—as communicators to mass and elite audiences. Deepening the literature on transnational advocacy and North-South relations, this article argues that celebrities...... Initiative. The study explains how the ability for celebrities to contend with narratives reflects elite practices in human rights advocacy....

  11. Broadcasted Location-Aware Data Cache for Vehicular Application

    Directory of Open Access Journals (Sweden)

    Fukuda Akira

    2007-01-01

    Full Text Available There has been increasing interest in the exploitation of advances in information technology, for example, mobile computing and wireless communications in ITS (intelligent transport systems. Classes of applications that can benefit from such an infrastructure include traffic information, roadside businesses, weather reports, entertainment, and so on. There are several wireless communication methods currently available that can be utilized for vehicular applications, such as cellular phone networks, DSRC (dedicated short-range communication, and digital broadcasting. While a cellular phone network is relatively slow and a DSRC has a very small communication area, one-segment digital terrestrial broadcasting service was launched in Japan in 2006, high-performance digital broadcasting for mobile hosts has been available recently. However, broadcast delivery methods have the drawback that clients need to wait for the required data items to appear on the broadcast channel. In this paper, we propose a new cache system to effectively prefetch and replace broadcast data using "scope" (an available area of location-dependent data and "mobility specification" (a schedule according to the direction in which a mobile host moves. We numerically evaluate the cache system on the model close to the traffic road environment, and implement the emulation system to evaluate this location-aware data delivery method for a concrete vehicular application that delivers geographic road map data to a car navigation system.

  12. Broadcasted Location-Aware Data Cache for Vehicular Application

    Directory of Open Access Journals (Sweden)

    Kenya Sato

    2007-05-01

    Full Text Available There has been increasing interest in the exploitation of advances in information technology, for example, mobile computing and wireless communications in ITS (intelligent transport systems. Classes of applications that can benefit from such an infrastructure include traffic information, roadside businesses, weather reports, entertainment, and so on. There are several wireless communication methods currently available that can be utilized for vehicular applications, such as cellular phone networks, DSRC (dedicated short-range communication, and digital broadcasting. While a cellular phone network is relatively slow and a DSRC has a very small communication area, one-segment digital terrestrial broadcasting service was launched in Japan in 2006, high-performance digital broadcasting for mobile hosts has been available recently. However, broadcast delivery methods have the drawback that clients need to wait for the required data items to appear on the broadcast channel. In this paper, we propose a new cache system to effectively prefetch and replace broadcast data using “scope” (an available area of location-dependent data and “mobility specification” (a schedule according to the direction in which a mobile host moves. We numerically evaluate the cache system on the model close to the traffic road environment, and implement the emulation system to evaluate this location-aware data delivery method for a concrete vehicular application that delivers geographic road map data to a car navigation system.

  13. Performance Analysis of Reuse Distance in Cooperative Broadcasting

    Directory of Open Access Journals (Sweden)

    Jimmi Grönkvist

    2016-01-01

    Full Text Available Cooperative broadcasting is a promising technique for robust broadcast with low overhead and delay in mobile ad hoc networks. The technique is attractive for mission-oriented mobile communication, where a majority of the traffic is of broadcast nature. In cooperative broadcasting, all nodes simultaneously retransmit packets. The receiver utilizes cooperative diversity in the simultaneously received signals. The retransmissions continue until all nodes are reached. After the packet has traveled a specific number of hops out from the source, denoted as reuse distance, the source node transmits a new broadcast packet in the time slot used for the previous broadcast packet. If the reuse distance is too small, interference causes packet loss in intermediate nodes. In the literature, a reuse distance of three is common. With an analysis based on a realistic interference model and real terrain data, we show that a reuse distance of at least four is necessary to avoid packet loss in sparsely connected networks, especially for high spectral efficiencies. For frequency hopping, widely used in military systems, we propose a novel method. This method almost eliminates interference for a reuse distance of three, increasing the throughput by 33% compared to systems with a reuse distance of four.

  14. EXAMINING THE EFFECT OF ENDORSER CREDIBILITY ON THE CONSUMERS' BUYING INTENTIONS: AN EMPIRICAL STUDY IN TURKEY

    Directory of Open Access Journals (Sweden)

    Aysegul Ermec Sertoglu

    2014-01-01

    Full Text Available The purpose of this study is to test whether the source credibility affects buying intention and measure the perceived credibility differences between created spokesperson and celebrity endorser. The influence that endorser credibility dimensions (i.e. attractiveness, trustworthiness and expertise have on purchase intentions of 326 young consumers has been examined. The results showed that all of the three credibility dimensions for both celebrity endorser and created spokesperson have a positive relationship with purchase intention. Created spokesperson is perceived to be more trustworthy and competent whereas the celebrity endorser is found to be more attractive by the respondents. This study is unique in a way that it covers fairly new and rapidly growing Turkish market. One factor that makes this study unique in Turkey, in which the usage of celebrity endorsers holds significant part in the marketing of products, is the lack of studies that would measure the effectiveness of this method.

  15. The Effects of Advertising Strategies on Consumer Trust: A Case of Skin Care Products in Taiwan

    OpenAIRE

    Velly Anatasia; Sunitarya Sunitarya; Vinda Adriana

    2016-01-01

    The main aim of this study was to develop advertising strategies in order to increase consumer trust. Four advertising elements, celebrity endorsement, branding, product attribute, and third party certification, were investigated in this study. Data were collected to answer two research questions: (1) To investigate the advertising strategies of skin care products leading to consumer trust, (2) To know the effects of advertising strategies in skin care products on consumer trust. A 5-point Li...

  16. A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

    OpenAIRE

    Bergkvist, Lars; Hjalmarson, Hanna; Mägi, Anne W.

    2015-01-01

    This research introduces attitude towards the endorsement as a mediating variable in the relationships between celebrity source and endorsement factors and brand attitude. It also includes perceived celebrity motive, a variable rarely studied in the previous literature, as an endorsement factor. In a survey study, respondents evaluated four celebrity endorsement campaigns. Mediation analyses show that attitude towards the endorsement mediates the effects of three variables on brand attitude; ...

  17. Consumer Behavior

    NARCIS (Netherlands)

    Hoyer, W.D.; MacInnis, D.J.; Pieters, R.

    2013-01-01

    CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research

  18. Attractive celebrity and peer images on Instagram: Effect on women's mood and body image.

    Science.gov (United States)

    Brown, Zoe; Tiggemann, Marika

    2016-12-01

    A large body of research has documented that exposure to images of thin fashion models contributes to women's body dissatisfaction. The present study aimed to experimentally investigate the impact of attractive celebrity and peer images on women's body image. Participants were 138 female undergraduate students who were randomly assigned to view either a set of celebrity images, a set of equally attractive unknown peer images, or a control set of travel images. All images were sourced from public Instagram profiles. Results showed that exposure to celebrity and peer images increased negative mood and body dissatisfaction relative to travel images, with no significant difference between celebrity and peer images. This effect was mediated by state appearance comparison. In addition, celebrity worship moderated an increased effect of celebrity images on body dissatisfaction. It was concluded that exposure to attractive celebrity and peer images can be detrimental to women's body image. Copyright © 2016 Elsevier Ltd. All rights reserved.

  19. SURVEI PENANGANAN BROADCAST STORM PROBLEM PADA PROTOKOL ROUTING AODV DI MANET

    Directory of Open Access Journals (Sweden)

    Indera Zainul Muttaqien

    2015-07-01

    Full Text Available Komunikasi multi-hop pada lingkungan MANET dapat melibatkan broadcast paket dalam proses route discovery. Protokol routing pada MANET akan melakukan broadcast paket RREQ dan menjalarkannya ke node tujuan secepat dan seefisien mungkin, dimana paket RREQ dari rute yang optimal adalah paket RREQ yang terlebih dahulu sampai ke tujuan. Aktifitas broadcast yang tidak terkontrol dapat menyebabkan suatu kondisi yang disebut broadcast storm problem. Broadcast storm problem dapat berdampak pada terganggunya kinerja dari protokol routing akibat adanya packet redundancy, contention, dan collision. Broadcast storm problem dapat ditangani dengan membatasi jumlah node yang dapat melakukan broadcast. Tujuan utama dari pembuatan makalah ini adalah merangkum beberapa mekanisme terbaru yang telah diakukan oleh para peneliti untuk menangani broadcast storm problem. Kami juga menyajikan perbandingan dari mekanisme tersebut berdasarkan karakteristik dari mekanisme ditinjau dari kesesuaian dengan beberapa skema penanganan broadcast storm problem yang diajukan oleh peneliti sebelumnya, kebutuhan informasi tertentu antar node, lingkungan uji coba dan apakah mekanisme ini dapat diterapkan pada protokol routing lainnya.

  20. Selebtwits: Micro-Celebrity Practitioners in Indonesian Twittersphere

    Directory of Open Access Journals (Sweden)

    Detta Rahmawan

    2014-06-01

    Full Text Available Drawn from the notion that Twitter is a suitable context for micro-celebrity practices (Marwick, 2010 this research examines interactions between Indonesian Twitter-celebrities called selebtwits and their followers. The results suggest that several strategies include: stimulated conversation, audience recognition, and various level of self-disclosure that have been conducted by the selebtwits to maintain the relationship with their followers. This research also found that from the follower viewpoint, interaction with selebtwits is often perceived as an “endorsement” and “achievement”. However, there are others who are not particularly fond of the idea of the selebtwits-follower’s engagement. Some selebtwits-followers’ interactions lead to “digital intimacy”, while others resemble parasocial interaction and one-way communication. Furthermore, this study suggests that in the broader context, selebtwits are perceived in both positive and negative ways.

  1. Digital terrestrial broadcasting receiver in the U.K; Eikoku chijoha digital hoso jushinki

    Energy Technology Data Exchange (ETDEWEB)

    NONE

    1999-03-01

    Digital terrestrial broadcasting is broadcasted in parallel with existing UHF analog broadcasting, whereas each of allocated channel frequencies can transmit five to six programs simultaneously. Each home can receive a number of programs with the existing antenna without a need of installing a new satellite antenna or cable. Among the countries of the world running forward to digitization of broadcasting all at once, the U.K. develops advancing movements and leads the world by starting the digital terrestrial broadcasting. In addition to the digitized broadcasting of conventional analog broadcasting programs, the `Ondigitals` (broadcasting operators) have started newly the pay broadcasting. Toshiba has been selected as one of the six developers and manufacturers of digital terrestrial broadcasting receivers, and has developed the digital terrestrial broadcasting receiver DTB2000. For the modulation system, the orthogonal frequency division multiplex (OFDM) was chosen as a system being strong against ghost and most suitable for digital terrestrial broadcasting. In addition, the receiver is equipped with software download function by using the broadcasting waves, and the common interface being the communication specification specified in the DVB (digital video broadcasting) to provide future function expandability. (translated by NEDO)

  2. Comets, Charisma, and Celebrity: Reflections on Their Deep Impact

    Science.gov (United States)

    Olson, R. J. M.; Pasachoff, J. M.

    In celebration of the Deep Impact Mission, this essay explores the influence of comets on the arts and sciences since the beginning of recorded time. Through images, ranging from the sublime to the humorous, it probes the reasons why comets are among the most charismatic visual spectacles in the universe and why, even as scientific missions unmask their mysteries, they remain iconic symbols and harbingers of change.

  3. A historical review of head and neck cancer in celebrities.

    Science.gov (United States)

    Folz, B J; Ferlito, A; Weir, N; Pratt, L W; Rinaldo, A; Werner, J A

    2007-06-01

    The illnesses of celebrity patients always receive more attention from the general public than those of ordinary patients. With regard to cancer, this fact has helped to spread information about the four major malignancies: breast cancer, prostatic cancer, lung cancer and colorectal cancer. Head and neck cancer, on the other hand, is still not well recognised by the lay public, although the risk factors are similar to those of lung cancer. It was the objective of this analysis to identify cases of celebrity patients, the description of which could help to increase awareness of head and neck cancer, its symptoms and risk factors. The Internet and medical literature databases were searched for celebrity patients who had suffered from head and neck cancer. The search revealed numerous famous head and neck cancer patients. However, only seven cases were documented well in the medical literature. Among the identified persons were one emperor, two United States presidents, a legendary composer, a world-renowned medical doctor, an outstanding athlete and an extraordinary entertainer. In spite of their exclusive position in society, these patients did not have a better prognosis compared with ordinary patients of their time. Only two of the group experienced long term survival and only one was cured. None of these influential figures used their influence to fund research or to promote knowledge about their respective diseases. The identified cases could help increase public awareness of head and neck cancer. Similar to activities in other oncologic fields, current celebrity head and neck cancer patients should be encouraged to discuss their diseases openly, which could have a positive effect on public health.

  4. Water vapor estimation using digital terrestrial broadcasting waves

    Science.gov (United States)

    Kawamura, S.; Ohta, H.; Hanado, H.; Yamamoto, M. K.; Shiga, N.; Kido, K.; Yasuda, S.; Goto, T.; Ichikawa, R.; Amagai, J.; Imamura, K.; Fujieda, M.; Iwai, H.; Sugitani, S.; Iguchi, T.

    2017-03-01

    A method of estimating water vapor (propagation delay due to water vapor) using digital terrestrial broadcasting waves is proposed. Our target is to improve the accuracy of numerical weather forecast for severe weather phenomena such as localized heavy rainstorms in urban areas through data assimilation. In this method, we estimate water vapor near a ground surface from the propagation delay of digital terrestrial broadcasting waves. A real-time delay measurement system with a software-defined radio technique is developed and tested. The data obtained using digital terrestrial broadcasting waves show good agreement with those obtained by ground-based meteorological observation. The main features of this observation are, no need for transmitters (receiving only), applicable wherever digital terrestrial broadcasting is available and its high time resolution. This study shows a possibility to estimate water vapor using digital terrestrial broadcasting waves. In the future, we will investigate the impact of these data toward numerical weather forecast through data assimilation. Developing a system that monitors water vapor near the ground surface with time and space resolutions of 30 s and several kilometers would improve the accuracy of the numerical weather forecast of localized severe weather phenomena.

  5. Obstacles to broadcasting for national integration in Nigeria.

    Science.gov (United States)

    Amienyi, O P

    1989-01-01

    In Nigeria, the media is the major government vehicle to achieve national integration. The problems arise from the approximately 250 ethnic groups speaking many languages. Television and radio have caused disintegration by emphasizing alienation and polarization rather than unity. With more than 178 languages there are major problems for radio and television. The government leaders have promoted a strong interest in creating a unified society through broadcasting, but at the same time have allowed media managers to operate towards goals of ethnic protection. Religion is also a factor that hinders broadcasting for national unity, since there are Hausa and Muslim in the north, Catholic in the south-east, and in the south-west there are many African ethnic religions. More than 60% of the local programming on television is keyed to local religious subjects. Illiteracy is also a problem in the use of broadcasting in the goal of national integration. Only through education of a socially conscious people can the religious fanaticism, ethnocentrism, and tribalism be overcome to form a united nation. Broadcasting can play an important role consistent with the needs of society as a whole. Managers in broadcasting must be well educated, well trained and understand the needs and ambitions of society. They need to support these needs and ambitions, and be constructively critical when necessary for the betterment of society.

  6. Effect Through Broadcasting System Access Point For Video Transmission

    Directory of Open Access Journals (Sweden)

    Leni Marlina

    2015-08-01

    Full Text Available Most universities are already implementing wired and wireless network that is used to access integrated information systems and the Internet. At present it is important to do research on the influence of the broadcasting system through the access point for video transmitter learning in the university area. At every university computer network through the access point must also use the cable in its implementation. These networks require cables that will connect and transmit data from one computer to another computer. While wireless networks of computers connected through radio waves. This research will be a test or assessment of how the influence of the network using the WLAN access point for video broadcasting means learning from the server to the client. Instructional video broadcasting from the server to the client via the access point will be used for video broadcasting means of learning. This study aims to understand how to build a wireless network by using an access point. It also builds a computer server as instructional videos supporting software that can be used for video server that will be emitted by broadcasting via the access point and establish a system of transmitting video from the server to the client via the access point.

  7. EDITORIAL: STAM celebrates its 10th anniversary STAM celebrates its 10th anniversary

    Science.gov (United States)

    Ushioda, Sukekatsu

    2010-02-01

    I would like to extend my warmest greetings to the readers and staff of Science and Technology of Advanced Materials (STAM), on the occasion of its 10th anniversary. Launched in 2000, STAM marks this year an important milestone in its history. This is a great occasion to celebrate. STAM was founded by Tsuyoshi Masumoto in collaboration with Teruo Kishi and Toyonobu Yoshida as a world-class resource for the materials science community. It was initially supported by several materials research societies and was published as a regular peer-reviewed journal. Significant changes occurred in 2008, when the National Institute for Materials Science (NIMS) became solely responsible for all the costs of maintaining the journal. STAM was transformed into an open-access journal published by NIMS in partnership with IOP Publishing. As a result, the publication charges were waived and the entire STAM content, including all back issues, became freely accessible through the IOP Publishing website. The transition has made STAM more competitive and successful in global publication communities, with innovative ideas and approaches. The journal has also changed its publication strategy, aiming to publish a limited number of high-quality articles covering the frontiers of materials science. Special emphasis has been placed on reviews and focus issues, providing recent summaries of hot materials science topics. Publication has become electronic only; however, selected issues are printed and freely distributed at major international scientific events. The Editorial Board has been expanded to include leading experts from all over the world and, together with the Editorial Office, the board members are doing their best to transform STAM into a leading materials science journal. These efforts are paying off, as shown by the rapidly increasing number of article downloads and citations in 2009. I believe that the STAM audience can not only deepen their knowledge in their own specialties but

  8. CERN is celebrating its anniversary - invite your neighbours!

    CERN Document Server

    Corinne Pralavorio

    2014-01-01

    On 24 and 25 May 2014, CERN will be organising a weekend of discovery to celebrate its 60th anniversary with its (our) neighbours. Come and help us to welcome them as a volunteer!   CERN is celebrating 60 years since its establishment - 60 years during which the region and the Laboratory have developed strong links. To celebrate this collaboration, two days of visits and activities for everyone living in the region are being organised. Underground visits to the CMS detector in Cessy, the LHCb detector in Ferney-Voltaire and the LHC machine in Échenevex will be held throughout the weekend. Some 6,000 visitors are expected to make the most of one of the last chances to visit the underground installations before the LHC is restarted next year. These visits are open only to people aged 12 years and over and are by reservation only. Members of the public are also invited to take part in fun activities at the site of the CMS experiment in Cessy. The programme includes demonstrations an...

  9. Praising as bodily practice: the neocharismatic culture of celebration

    Directory of Open Access Journals (Sweden)

    Tuija Hovi

    2011-01-01

    Full Text Available Rhythmic body movements and dancing, as well as singing, have been used as a means and inspiration for both individual and communal spiritual experience throughout the history of religions. This article takes a tentative look at the contemporary neocharismatic culture of celebration as a means of aiming at religious experience through collective bodily practice; namely praising, which is generally understood to take the form of singing but is, in fact, expressed also in bodily movements such as dancing. In the neocharismatic context, a celebration means a certain type of a meeting with a special focus on contemplative worship and prayer, accompanied with lively music of praise. First, the historical background of the neo­charismatic branch is outlined shortly. Secondly, the tradition of praise itself within this context is described – what are the insider definitions and what kinds of forms praise in the culture of celebration actually includes, especially in Finland. The description is basically based on internet material and the author's previous field experiences in the Word of Life congregational meetings and other charismatic Christian events. In conclusion, acts of praise as a source of religious experience are discussed.

  10. College Women's Responses to a Celebrity Health Disclosure.

    Science.gov (United States)

    Drizin, Julia H; Malcarne, Vanessa L; Schiaffino, Melody K; Wells, Kristen J

    2017-08-18

    Celebrities can have a powerful influence on people's health-related attitudes and behaviors, often by publicly disclosing their own personal health decisions. In May 2013, Angelina Jolie, an internationally recognized actress, director, and author, wrote an op-ed for the New York Times disclosing her decision to undergo a prophylactic double mastectomy to reduce her risk of breast cancer after learning that she carried the BRCA1 gene mutation. This cross-sectional study examined whether exposure to Angelina Jolie and her mastectomy disclosure and parasocial involvement (PSI) with Angelina Jolie were related to female college students' perceived risk of breast cancer and breast cancer screening intentions. Participants were 198 female undergraduate college students. Data were collected anonymously via an online questionnaire and analyzed using bivariate correlations and hierarchical linear regression analyses. Neither exposure to Angelina and her disclosure nor PSI with Angelina Jolie was related to participants' attitudes or behaviors related to breast cancer. However, having a family history of cancer was associated with more exposure to Angelina Jolie and her disclosure. Findings suggest that exposure to and PSI with a celebrity who has disclosed a health-related message may not be sufficient to motivate young women to change their health-related attitudes and behaviors. Future studies should explore how celebrities disclosing different types of health issues might influence the attitudes and behaviors of young women.

  11. Static analysis of topology-dependent broadcast networks

    DEFF Research Database (Denmark)

    Nanz, Sebastian; Nielson, Flemming; Nielson, Hanne Riis

    2010-01-01

    changing network topology is a crucial ingredient. In this paper, we develop a static analysis that automatically constructs an abstract transition system, labelled by actions and connectivity information, to yield a mobility-preserving finite abstraction of the behaviour of a network expressed......Broadcast semantics poses significant challenges over point-to-point communication when it comes to formal modelling and analysis. Current approaches to analysing broadcast networks have focused on fixed connectivities, but this is unsuitable in the case of wireless networks where the dynamically...... in a process calculus with asynchronous local broadcast. Furthermore, we use model checking based on a 3-valued temporal logic to distinguish network behaviour which differs under changing connectivity patterns. (C) 2009 Elsevier Inc. All rights reserved....

  12. Characteristics of hybrid broadcast broadband television (HbbTV

    Directory of Open Access Journals (Sweden)

    Jakšić Branimir

    2017-01-01

    Full Text Available This paper describes the working principle of hybrid broadcast-broadband TV (Hybrid Broadcast Broadband TV - HbbTV. The architecture of HbbTV system is given, the principle of its operation, as well as an overview of HbbTV specification standards that are in use, with their basic characteristics. Here are described the services provided by Hybrid TV. It is also provided an overview of the distribution of HbbTV services in Europe in terms of the number of TV channels that HbbTV services offer, the number of active hybrid TV devices, HbbTV standards which are in use and models of broadcast networks used to distribute HbbTV service.

  13. Seamless Mobile Multimedia Broadcasting Using Adaptive Error Recovery

    Directory of Open Access Journals (Sweden)

    Carlos M. Lentisco

    2017-01-01

    Full Text Available Multimedia services over mobile networks present several challenges, such as ensuring a reliable delivery of multimedia content, avoiding undesired service disruptions, or reducing service latency. HTTP adaptive streaming addresses these problems for multimedia unicast services, but it is not efficient from the point of view of radio resource consumption. In Long-Term Evolution (LTE networks, multimedia broadcast services are provided over a common radio channel using a combination of forward error correction and unicast error recovery techniques at the application level. This paper discusses how to avoid service disruptions and reduce service latency for LTE multimedia broadcast services by adding dynamic adaptation capabilities to the unicast error recovery process. The proposed solution provides a seamless mobile multimedia broadcasting without compromising the quality of the service perceived by the users.

  14. Consumer Behavior

    OpenAIRE

    Tatiana Bass

    2011-01-01

    This article reviews the role played by a producer of goods and services in consumer life. But because the manufacturer can achieve its purpose, to obtain profit and to attract more clients, he needs to know the consumer’s needs and preferences. Equally important for the producer is to find solutions for his products and services to be developed in conditions of maximum efficiency and become more aware of why they are buying, find out who, what, from where, when, how and how much to buy and h...

  15. Resource Allocation Management for Broadcast/Multicast Services

    OpenAIRE

    Fuente Iglesias, Alejandro de la; Pérez Leal, Raquel; García-Armada, Ana

    2015-01-01

    Ponencia presentada en: XXX Simposium Nacional de la Unión Científica Internacional de Radio, los dias 2 y 4 septiembre 2015, en Pamplona (españa). Video services are expected to become more than 70% of the mobile traffic in 2020. Broadcast and multicast service is the most efficient mechanism to deliver the same content to many users. Not only focusing on venue casting, but also distributing many other media such as software updates and breaking news, 5G broadcasting is a key driver to a...

  16. Resource allocation for multichannel broadcasting visible light communication

    Science.gov (United States)

    Le, Nam-Tuan; Jang, Yeong Min

    2015-11-01

    Visible light communication (VLC), which offers the possibility of using light sources for both illumination and data communications simultaneously, will be a promising incorporation technique with lighting applications. However, it still remains some challenges especially coverage because of field-of-view limitation. In this paper, we focus on this issue by suggesting a resource allocation scheme for VLC broadcasting system. By using frame synchronization and a network calculus QoS approximation, as well as diversity technology, the proposed VLC architecture and QoS resource allocation for the multichannel-broadcasting MAC (medium access control) protocol can solve the coverage limitation problem and the link switching problem of exhibition service.

  17. Consumer Issues and Consumer Protection in Asia.

    Science.gov (United States)

    Widdows, Richard; And Others

    1995-01-01

    Looks at themes of consumer interests in Asia and comments on the directions consumer policy is taking in that region. Outlines issues facing the region's consumers, describes evolving consumer protection mechanisms, and presents a model for promoting consumer interests in the region. (JOW)

  18. Biological, psychological and social processes that explain celebrities' influence on patients' health-related behaviors.

    Science.gov (United States)

    Hoffman, Steven J; Tan, Charlie

    2015-01-01

    Celebrities can have substantial influence as medical advisors. However, their impact on public health is equivocal: depending on the advice's validity and applicability, celebrity engagements can benefit or hinder efforts to educate patients on evidence-based practices and improve their health literacy. This meta-narrative analysis synthesizes multiple disciplinary insights explaining the influence celebrities have on people's health-related behaviors. Systematic searches of electronic databases BusinessSource Complete, Communication & Mass Media Complete, Humanities Abstracts, ProQuest Political Science, PsycINFO, PubMed, and Sociology Abstracts were conducted. Retrieved articles were used to inform a conceptual analysis of the possible processes accounting for the substantial influence celebrities may have as medical advisors. Fourteen mechanisms of celebrity influence were identified. According to the economics literature, celebrities distinguish endorsed items from competitors and can catalyze herd behavior. Marketing studies tell us that celebrities' characteristics are transferred to endorsed products, and that the most successful celebrity advisors are those viewed as credible, a perception they can create with their success. Neuroscience research supports these explanations, finding that celebrity endorsements activate brain regions involved in making positive associations, building trust and encoding memories. The psychology literature tells us that celebrity advice conditions people to react positively toward it. People are also inclined to follow celebrities if the advice matches their self-conceptions or if not following it would generate cognitive dissonance. Sociology explains how celebrities' advice spreads through social networks, how their influence is a manifestation of people's desire to acquire celebrities' social capital, and how they affect the ways people acquire and interpret health information. There are clear and deeply rooted biological

  19. The Manifesto for Extension and Engagement: A Perspective on Family and Consumer Sciences for the Future

    Science.gov (United States)

    Carroll, Jan B.; Chamberlin, Barbara; Devall, Esther; Dinstel, Roxie; Hauser-Lindstrom, Doreen; Petty, Barbara D.

    2017-01-01

    Extension professionals in the Western Region proclaimed The Timberline Manifesto at their 100-year celebration, "Centennial on the Summit," at Mount Hood, OR, in 2014. Family and consumer sciences (FCS) leaders relate this platform to the future of FCS: our opportunities for success in engagement, integration, technology, demand-driven…

  20. Hails from the crypt: a terror management health model investigation of the effectiveness of health-oriented versus celebrity-oriented endorsements.

    Science.gov (United States)

    McCabe, Simon; Vail, Kenneth E; Arndt, Jamie; Goldenberg, Jamie L

    2014-03-01

    Interfacing the terror management health model with the meaning transfer model, we offer novel hypotheses concerning the effectiveness of celebrity and medical endorsements for consumer products and health behavior decisions. Studies 1 and 2 revealed that, compared with control topic primes, death thoughts in focal attention increased the effectiveness of health-oriented (doctor) endorsers but not culture-oriented (celebrity) endorsers, whereas death thoughts outside of focal attention increased the effectiveness of culture-oriented endorsers but not health-oriented endorsers. Studies 3 and 4 then focus more specifically on the valence and specificity of culture-oriented endorsements, revealing that death thoughts outside focal attention increase the effectiveness of culture-oriented endorsers only on the behaviors specifically endorsed and only when the endorser is characterized as possessing cultural value. Discussion focuses on everyday management of existential concerns and implications for persuasive communications in the health domain.

  1. Architecture and Design of IP Broadcasting System Using Passive Optical Network

    Science.gov (United States)

    Ikeda, Hiroki; Sugawa, Jun; Ashi, Yoshihiro; Sakamoto, Kenichi

    We propose an IP broadcasting system architecture using passive optical networks (PON) utilizing the optical broadcast links of a PON with a downstream bandwidth allocation algorithm to provide a multi-channel IP broadcasting service to home subscribers on single broadband IP network infrastructures. We introduce the design and adaptation of the optical broadcast links to effectively broadcast video contents to home subscribers. We present a performance analysis that includes the downstream bandwidth utilization efficiency of the broadcast link and the bandwidth control of the IP broadcasting and Internet data. Our analysis and simulation results show that the proposed system can provide 100 HDTV channels to every user over fiber lines. We also propose an IPTV channel selection mechanism in an ONT by selecting a broadcast stream. We developed and evaluated a prototype that can achieve a 15-msec IPTV channel selection speed.

  2. An Efficient Live TV Scheduling System for 4G LTE Broadcast

    KAUST Repository

    Lau, Chun Pong; Alabbasi, AbdulRahman; Shihada, Basem

    2016-01-01

    Traditional live television (TV) broadcasting systems are proven to be spectrum inefficient. Therefore, researchers propose to provide TV services on fourth-generation (4G) long-term evolution (LTE) networks. However, static broadcast, a typical

  3. Scenarios and business models for mobile network operators utilizing the hybrid use concept of the UHF broadcasting spectrum

    Directory of Open Access Journals (Sweden)

    S. Yrjölä

    2016-09-01

    Full Text Available This paper explores and presents scenarios and business models for mobile network operators (MNOs in the novel hybrid use spectrum sharing concept of the Ultra High Frequency broadcasting spectrum (470-790 MHz used for Digital Terrestrial TV (DTT and Mobile Broadband (MBB. More flexible use of the band could lead to higher efficiency in delivering fast growing and converging MBB, media and TV content to meet changing consumer needs. On one hand, this could be beneficial for broadcasters (BC, e.g., by preserving the spectrum, by providing additional revenues, or by lowering cost of the spectrum and, on the other hand, for MNOs to gain faster access to new potentially lower cost, licensed, below 1GHz spectrum to cope with booming data traffic. As a collaborative benefit, the concept opens up new business opportunities for delivering TV and media content using MBB network with means to introduce this flexibly. This paper highlights the importance of developing sound business models for the new spectrum use concept, as they need to provide clear benefits to the key stakeholders to be adopted in real life. The paper applies a future and action oriented approach to the MBB using the concept to derive scenarios and business models for MNOs for accessing hybrid UHF bands. In order to address the convergence and transformation coming with the concept, business models are first developed for the current situation with separate exclusive spectrum bands. Novel business scenarios are then developed for the introduction of the new flexible hybrid UHF spectrum concept. The created business model indicates that the MNOs could benefit significantly from the new UHF bands, which would enable them to cope with increasing data traffic asymmetry, and to offer differentiation through personalized broadcasting and new media services. Moreover, it could significantly re-shape the business ecosystem around both the broadcasting and the mobile broadband by introducing

  4. Biological, psychological and social processes that explain celebrities? influence on patients? health-related behaviors

    OpenAIRE

    Hoffman, Steven J; Tan, Charlie

    2015-01-01

    Background: Celebrities can have substantial influence as medical advisors. However, their impact on public health is equivocal: depending on the advice’s validity and applicability, celebrity engagements can benefit or hinder efforts to educate patients on evidence-based practices and improve their health literacy. This meta-narrative analysis synthesizes multiple disciplinary insights explaining the influence celebrities have on people’s health-related behaviors. Methods: Systematic searche...

  5. Celebrity marketing pražských muzikálů

    OpenAIRE

    Kuzmová, Tereza

    2017-01-01

    This Diploma Thesis deals with the issue of Prague musicals celebrity marketing, which is a significant characteristics of the contemporary Prague musical scene. The theoretical part of this thesis introduces the basic theories of celebrity studies and the specifics of marketing mix of musicals, in which celebrities play a significant role. On the margine, the thesis is also focused on current overproduction of musicals and related problems in marketing activities of musical productions. The ...

  6. Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising.

    OpenAIRE

    Löfgren, Emma; Li, Juan

    2010-01-01

    The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). Marketershave heavily relied on celebrity endorsement, because they believe in its positive impact ofassisting in improvement of brand awareness, brand equity, and even financial returns.Celebrities are easily chosen by marketers to peddle th...

  7. CEO Icon to GOP Hopeful: A Quantitative Analysis Exploring Politically Motivated Celebrity CEOs

    OpenAIRE

    Crighton, Lindsay

    2011-01-01

    This study examined the perceptions of celebrity CEOs potentially transitioning to political candidates. Using Carly Fiorina's campaign for Senator of California, this study identified how young voters perceive celebrity CEOs as politicians, their identification of celebrity CEOs, and the evaluations of CEOs and their companies. Results indicate a more favorable evaluation of Fiorina resulted in a more favorable reaction to Hewlett- Packard. Results also confirm the use of media messages to p...

  8. 76 FR 12292 - Radio Broadcasting Services; Kualapuu, HI

    Science.gov (United States)

    2011-03-07

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [DA 11-323; MB Docket No. 09-189; RM-11564] Radio Broadcasting Services; Kualapuu, HI AGENCY: Federal Communications Commission. ACTION: Final rule. SUMMARY: The Audio Division, at the request of Kemp Communications, Inc., allots FM Channel 296C2 at Kualapuu, Hawaii...

  9. Using the interactive distance learning broadcast format for international audiences

    International Nuclear Information System (INIS)

    Callan, C.; Hylko, J.M.

    1997-01-01

    Since 1989, the National Environmental Technology Network (NETN) has been broadcasting interactive presentations on topics of national and international concern. Each interactive presentation covers such topics as decommissioning, environmental risk management, radioactive waste management, waste minimization, and total quality management. Course materials are provided to the attendees which feature case studies, legal and regulatory issues, and the application of existing and new technologies. The interactive presentations are broadcast by satellite and videotaped, allowing employees to participate who do not have convenient access to traditional classroom training resources. Over 8,000 professionals and students in the United States and several foreign countries have participated in the distance learning broadcast format, thus providing a proven and cost-effective method for managing educational and facility resources effectively. A case study is presented depicting why training, if neglected, can result in costly errors, and how the distance learning broadcast format can be expanded to assist regulatory officials, and even the local populace, in making cost-effective decisions. (author)

  10. Audience Research in American Broadcasting: The Early Years.

    Science.gov (United States)

    Hurwitz, Donald

    The basic arrangements and practices of American broadcast audience research and measurement were established during the first decade (1920-29) of the field's existence, and were motivated by commercial and competing institutional concerns within the broader context of evolving forms of imagination and expression. A review of the evidence found in…

  11. 76 FR 56657 - Unlicensed Operation in the TV Broadcast Bands

    Science.gov (United States)

    2011-09-14

    ...-174] Unlicensed Operation in the TV Broadcast Bands AGENCY: Federal Communications Commission. ACTION... collection requirements contained in the regulations for issues relating to the unlicensed use of the TV bands (TV White Space). The information collection requirements were approved on September 7, 2011 by...

  12. Northern goshawk broadcast surveys: Hawk response variables and survey cost

    Science.gov (United States)

    Suzanne M. Joy; Richard T. Reynolds; Douglas G. Leslie

    1994-01-01

    We examined responses of Northern Goshawks (Accipter gentilis) to taped broadcast calls of conspecifics in tree-harvest areas and around alternate goshawk nests on Kaibab National Forest, Arizona, in 1991 and 1992. Forest areas totaling 476 km2 were systematically surveyed for goshawks. Ninety responses by adult and juvenile goshawks were elicited...

  13. Retrieving relevant and interesting tweets during live television broadcasts

    NARCIS (Netherlands)

    Kaptein, R.; Zhu, Y.; Koot, G.; Redi, J.; Niamut, O.

    2015-01-01

    The use of social TV applications to enhance the experience of live event broadcasts has become an increasingly common practice. An event profile, defined as a set of keywords relevant to an event, can help to track messages related to these events on social networks. We propose an event profiler

  14. Resource development and experiments in automatic SA broadcast news transcription

    CSIR Research Space (South Africa)

    Kamper, H

    2012-05-01

    Full Text Available development purposes: a 20 hour corpus of South African English (SAE) broadcast news, a 109M word corpus of South African newspaper text collected for language modelling purposes, and a 60k word SAE pronunciation dictionary. The development of our system...

  15. How to Write News for Broadcast and Print Media.

    Science.gov (United States)

    Dary, David

    This book is a primer on the techniques of news writing and the application of those principles to print and broadcast journalism. Chapters include: "The News Media," which presents a brief history of journalism and the foundations on which it is based; "What Is News?"; "Gathering News," which discusses news beats, reporters' qualifications, and…

  16. 76 FR 5521 - Innovation in the Broadcast Television Bands

    Science.gov (United States)

    2011-02-01

    ... broadcasters serving minority, foreign language and niche interests that might have smaller audiences and lower... signals, including those not specifically raised in this NPRM. Improving Reception of VHF TV Service 34... band that can cause interference, and reception of VHF signals requires physically larger antennas that...

  17. Broadcasting in Iceland: Cultural Protectionism and U.S. Influence.

    Science.gov (United States)

    Hudson, Tim

    Icelanders are a highly literate people, their culture tied together by perhaps the most complete written tradition of any modern nation. No wonder, then, that the tiny island country seemed in no rush to develop a television broadcasting system. Indeed, it is questionable whether television would have been in demand at all if not for outside…

  18. 76 FR 62642 - Digital Broadcast Television Redistribution Control; Corrections

    Science.gov (United States)

    2011-10-11

    ... Characteristic,'' (July 6, 2010), as listed below: (i) A/53, Part 1:2007, ``Digital Television System'' (January... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [DA 11-1432] Digital Broadcast Television..., Radio, Television. Accordingly, 47 CFR part 73 is corrected by making the following correcting...

  19. Unsupervised Speaker Change Detection for Broadcast News Segmentation

    DEFF Research Database (Denmark)

    Jørgensen, Kasper Winther; Mølgaard, Lasse Lohilahti; Hansen, Lars Kai

    2006-01-01

    This paper presents a speaker change detection system for news broadcast segmentation based on a vector quantization (VQ) approach. The system does not make any assumption about the number of speakers or speaker identity. The system uses mel frequency cepstral coefficients and change detection...

  20. 75 FR 76294 - Radio Broadcasting Services: Pacific Junction, IA

    Science.gov (United States)

    2010-12-08

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [DA 10-2236; MB Docket No. 10-108] Radio Broadcasting Services: Pacific Junction, IA AGENCY: Federal Communications Commission. ACTION: Final rule. SUMMARY: The staff deletes FM Channel 299C2 at Pacific Junction, Iowa, because the record in this...

  1. Using Digital Watermarking for Securing Next Generation Media Broadcasts

    Science.gov (United States)

    Birk, Dominik; Gaines, Seán

    The Internet presents a problem for the protection of intellectual property. Those who create content must be adequately compensated for the use of their works. Rights agencies who monitor the use of these works exist in many jurisdictions. In the traditional broadcast environment this monitoring is a difficult task. With Internet Protocol Television (IPTV) and Next Generation Networks (NGN) this situation is further complicated.

  2. 76 FR 67397 - Radio Broadcasting Services; Llano, Texas

    Science.gov (United States)

    2011-11-01

    ...] Radio Broadcasting Services; Llano, Texas AGENCY: Federal Communications Commission. ACTION: Proposed... substituting Channel 242C3 for vacant Channel 293C3, at Llano, Texas. The proposal is part of a contingently... required for the allotment of Channel 242C3 at Llano, Texas, because the proposed allotment is located...

  3. 78 FR 27342 - Radio Broadcasting Services; Moran, Texas

    Science.gov (United States)

    2013-05-10

    ... Broadcasting Services; Moran, Texas AGENCY: Federal Communications Commission. ACTION: Proposed rule. SUMMARY... service at Moran, Texas. Channel 281A can be allotted at Moran, Texas, in compliance with the Commission's... parties should serve petitioner as follows: Katherine Pyeatt, 215 Cedar Springs Rd., 1605, Dallas, Texas...

  4. 78 FR 42700 - Radio Broadcasting Services; Matagorda, Texas

    Science.gov (United States)

    2013-07-17

    ... Broadcasting Services; Matagorda, Texas AGENCY: Federal Communications Commission. ACTION: Final rule. SUMMARY... FM Channel 252A at Matagorda, Texas. This allotment change is part of a hybrid rule making and FM... 291A at Matagorda, Texas, is located within 320 kilometers (199 miles) of the U.S.-Mexican border...

  5. 77 FR 2242 - Radio Broadcasting Services; Pike Road, AL

    Science.gov (United States)

    2012-01-17

    ...] Radio Broadcasting Services; Pike Road, AL AGENCY: Federal Communications Commission. ACTION: Proposed... Corporation, Inc., proposing the allotment of Channel 228A at Pike Road, Alabama, as its second local service. A staff engineering analysis indicates that Channel 228A can be allotted to Pike Road consistent...

  6. 77 FR 64792 - Radio Broadcasting Services; Pike Road, AL

    Science.gov (United States)

    2012-10-23

    ...] Radio Broadcasting Services; Pike Road, AL AGENCY: Federal Communications Commission. ACTION: Proposed... Corporation, Inc., proposing the allotment of Channel 228A at Pike Road, Alabama, as the community's second local service. A staff engineering analysis indicates that Channel 228A can be allotted to Pike Road...

  7. 77 FR 38761 - Radio Broadcasting Services; Pike Road, AL

    Science.gov (United States)

    2012-06-29

    ... Broadcasting Services; Pike Road, AL AGENCY: Federal Communications Commission. ACTION: Proposal rule..., Inc., proposing the allotment of Channel 228A at Pike Road, Alabama, as the community's second local... Pike Road allotment. It is the Commission's policy to refrain from making an allotment to a community...

  8. 75 FR 3641 - Television Broadcasting Services; Anchorage, AK

    Science.gov (United States)

    2010-01-22

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [DA 10-40; MB Docket No. 09-210; RM-11583] Television Broadcasting Services; Anchorage, AK AGENCY: Federal Communications Commission. ACTION: Final rule... review Act, see 5 U.S.C. 801(a)(1)(A). List of Subjects in 47 CFR Part 73 Television, Television...

  9. 47 CFR 76.66 - Satellite broadcast signal carriage.

    Science.gov (United States)

    2010-10-01

    ... carriers are required to carry digital-only stations upon request in markets in which the satellite carrier... digital signals of each television broadcast station that is located in a local market in Alaska or Hawaii... retransmits a local television station signal back into the local market of that television station for...

  10. 47 CFR 73.1211 - Broadcast of lottery information.

    Science.gov (United States)

    2010-10-01

    ... paragraph (c) of this section, shall broadcast any advertisement of or information concerning any lottery... section shall not apply to an advertisement, list of prizes or other information concerning: (1) A lottery... and ancillary to the primary business of that organization. (18 U.S.C. 1307(a); 102 Stat. 3205). (d)(1...

  11. Surveillance discourse in UK broadcasting since the Snowden revelations

    OpenAIRE

    Lischka, Juliane A

    2015-01-01

    The surveillance discourse in British broadcast news since the Snowden revelations covers justifications and challenges. Justification focuses on authorisation and rationalisation strategies stating terror threats explicitly, which are often expressed by governmental actors. Delegitimation strategies predominantly use moralising and mythopoetic arguments of civil liberties and are expressed by Snowden himself, politicians, rarely by journalists, non-governmental organisations, and very rarely...

  12. Reinventing public service broadcasting in Europe: prospects, promises and problems

    NARCIS (Netherlands)

    Bardoel, J.L.H.; d'Haenens, L.S.J.

    2008-01-01

    New information technologies, liberalizing policies and rapidly changing societies – from mono- to multicultural – entail serious consequences for the prospects of European public service broadcasters in a network society. The European concept of PSB as a comprehensive and universal service is

  13. The Status of Broadcast Education in Institutions of Higher Learning.

    Science.gov (United States)

    Elmore, Garland C.

    1983-01-01

    Surveyed different departments that offer undergraduate degrees in radio-television-film. Compared (1) philosophies; (2) semester hours offered and required in radio-television-film; (3) faculty qualifications; (4) dollars invested in equipment and training facilities; and (5) student enrollment degree data. Departments included broadcasting,…

  14. 78 FR 71557 - Radio Broadcasting Services; Tohatchi, New Mexico

    Science.gov (United States)

    2013-11-29

    ...] Radio Broadcasting Services; Tohatchi, New Mexico AGENCY: Federal Communications Commission. ACTION... Channel 268C2, Tohatchi, New Mexico, as a first local service under the Tribal Priority. A staff... [Amended] 0 2. Section 73.202(b), the Table of FM Allotments under New Mexico, is amended by adding...

  15. 76 FR 49697 - Television Broadcasting Services; Eau Claire, WI

    Science.gov (United States)

    2011-08-11

    ...] Television Broadcasting Services; Eau Claire, WI AGENCY: Federal Communications Commission. ACTION: Final rule. SUMMARY: The Commission has before it a petition for rulemaking filed by Gray Television Licensee... the Congressional review Act, see 5 U.S.C. 801(a)(1)(A). List of Subjects in 47 CFR Part 73 Television...

  16. 78 FR 58470 - Television Broadcasting Services; Cedar Rapids, Iowa

    Science.gov (United States)

    2013-09-24

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [MB Docket No. 13-182; RM-11701; DA 13-1882] Television Broadcasting Services; Cedar Rapids, Iowa AGENCY: Federal Communications Commission. ACTION: Final... CFR Part 73 Television. Federal Communications Commission. Barbara A. Kreisman, Chief, Video Division...

  17. 76 FR 33656 - Television Broadcasting Services; Nashville, TN

    Science.gov (United States)

    2011-06-09

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [MB Docket No. 11-29; RM-11622, DA 11-949] Television Broadcasting Services; Nashville, TN AGENCY: Federal Communications Commission. ACTION: Final rule... Part 73 Television. Federal Communications Commission. Barbara A. Kreisman, Chief, Video Division...

  18. 76 FR 19275 - Television Broadcasting Services; Jackson, MS

    Science.gov (United States)

    2011-04-07

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [MB Docket No. 11-8; RM-11618, DA 11-516] Television Broadcasting Services; Jackson, MS AGENCY: Federal Communications Commission. ACTION: Final rule... review Act, see 5 U.S.C. 801(a)(1)(A). List of Subjects in 47 CFR Part 73 Television. Federal...

  19. 75 FR 13681 - Television Broadcasting Services; Atlantic City, NJ

    Science.gov (United States)

    2010-03-23

    ...] Television Broadcasting Services; Atlantic City, NJ AGENCY: Federal Communications Commission. ACTION: Final... not less than one very high frequency commercial television channel to each State, if technically... Review Act, see 5 U.S.C. 801(a)(1)(A). List of Subjects in 47 CFR Part 73 Television, Television...

  20. 76 FR 18415 - Television Broadcasting Services; New Haven, CT

    Science.gov (United States)

    2011-04-04

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [MB Docket No. 09-123; RM-11546, DA 11-501] Television Broadcasting Services; New Haven, CT AGENCY: Federal Communications Commission. ACTION: Final rule... CFR Part 73 Television. Federal Communications Commission. Barbara A. Kreisman, Chief, Video Division...

  1. 76 FR 19276 - Television Broadcasting Services; El Paso, TX

    Science.gov (United States)

    2011-04-07

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [MB Docket No. 11-4; RM-11616, DA 11-530] Television Broadcasting Services; El Paso, TX AGENCY: Federal Communications Commission. ACTION: Final rule... Part 73 Television. Federal Communications Commission. Barbara A. Kreisman, Chief, Video Division...

  2. 77 FR 33997 - Television Broadcasting Services; Greenville, NC

    Science.gov (United States)

    2012-06-08

    ...] Television Broadcasting Services; Greenville, NC AGENCY: Federal Communications Commission. ACTION: Proposed... freeze on the acceptance of rulemaking petitions by full power television stations requesting channel... filed by full power television stations seeking to relocate from channel 51 pursuant to a voluntary...

  3. 76 FR 20248 - Television Broadcasting Services; Decatur, IL

    Science.gov (United States)

    2011-04-12

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [MB Docket No. 10-264; RM-11615, DA 11-572] Television Broadcasting Services; Decatur, IL AGENCY: Federal Communications Commission. ACTION: Final rule... CFR Part 73 Television. Federal Communications Commission. Barbara A. Kreisman, Chief, Video Division...

  4. 76 FR 68124 - Television Broadcasting Services; Fond du Lac, WI

    Science.gov (United States)

    2011-11-03

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [MB Docket No. 09-115, RM-11543; DA 11-1502] Television Broadcasting Services; Fond du Lac, WI AGENCY: Federal Communications Commission. ACTION: Proposed rule. SUMMARY: In this document, the Commission denies a petition for reconsideration of an August 12...

  5. 75 FR 19907 - Television Broadcasting Services; Beaumont, TX

    Science.gov (United States)

    2010-04-16

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [DA 10-606; MB Docket No. 10-49; RM-11593] Television Broadcasting Services; Beaumont, TX AGENCY: Federal Communications Commission. ACTION: Final rule... Congressional review Act, see 5 U.S.C. 801(a)(1)(A). List of Subjects in 47 CFR Part 73 Television, Television...

  6. 76 FR 71909 - Television Broadcasting Services; Montgomery, AL

    Science.gov (United States)

    2011-11-21

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [MB Docket No. 11-137; RM-11637, DA 11-1863] Television Broadcasting Services; Montgomery, AL AGENCY: Federal Communications Commission. ACTION: Final... CFR Part 73 Television. Federal Communications Commission. Barbara A. Kreisman, Chief, Video Division...

  7. 76 FR 44280 - Television Broadcasting Services; El Paso, TX

    Science.gov (United States)

    2011-07-25

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [MB Docket No. 11-74; RM-11630, DA 11-1185] Television Broadcasting Services; El Paso, TX AGENCY: Federal Communications Commission. ACTION: Final rule... U.S.C. 801(a)(1)(A). List of Subjects in 47 CFR Part 73 Television. Federal Communications...

  8. 76 FR 27914 - Television Broadcasting Services; Kalispell, MT

    Science.gov (United States)

    2011-05-13

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [MB Docket No. 11-20; RM-11619, DA 11-750] Television Broadcasting Services; Kalispell, MT AGENCY: Federal Communications Commission. ACTION: Final rule... U.S.C. 801(a)(1)(A). [[Page 27915

  9. 75 FR 3695 - Television Broadcasting Services; Birmingham, AL

    Science.gov (United States)

    2010-01-22

    ...] Television Broadcasting Services; Birmingham, AL AGENCY: Federal Communications Commission. ACTION: Proposed... Television Commission (``AETC''), the licensee of noncommercial educational station WBIQ (TV), channel *10... procedures for comments, see 47 CFR 1.415 and 1.420. List of Subjects in 47 CFR Part 73 Television...

  10. 76 FR 28946 - Television Broadcasting Services; El Paso, TX

    Science.gov (United States)

    2011-05-19

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [MB Docket No. 11-74, RM-11630; DA 11-746] Television Broadcasting Services; El Paso, TX AGENCY: Federal Communications Commission. ACTION: Proposed... of Subjects in 47 CFR Part 73 Television Federal Communications Commission. Barbara A. Kreisman...

  11. 76 FR 66250 - Television Broadcasting Services; Cleveland, OH

    Science.gov (United States)

    2011-10-26

    ...] Television Broadcasting Services; Cleveland, OH AGENCY: Federal Communications Commission. ACTION: Proposed rule. SUMMARY: The Commission has before it a petition for rulemaking filed by Community Television of Ohio License, LLC (``Community Television''), the licensee of station WJW (TV), channel 8, Cleveland...

  12. 76 FR 18497 - Television Broadcasting Services; Augusta, GA

    Science.gov (United States)

    2011-04-04

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [MB Docket No. 11-54, RM-11624; DA 11-499] Television Broadcasting Services; Augusta, GA AGENCY: Federal Communications Commission. ACTION: Proposed... 73 Television. Federal Communications Commission. Barbara A. Kreisman, Chief, Video Division, Media...

  13. 76 FR 68117 - Television Broadcasting Services; Panama City, FL

    Science.gov (United States)

    2011-11-03

    ...] Television Broadcasting Services; Panama City, FL AGENCY: Federal Communications Commission. ACTION: Final rule. SUMMARY: The Commission grants a petition for rulemaking filed by Gray Television Licensee, LLC... the Congressional review Act, see 5 U.S.C. 801(a)(1)(A). List of Subjects in 47 CFR Part 73 Television...

  14. 75 FR 13236 - Television Broadcasting Services; Oklahoma City, OK

    Science.gov (United States)

    2010-03-19

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [DA 10-395; MB Docket No. 10-19; RM-11589] Television Broadcasting Services; Oklahoma City, OK AGENCY: Federal Communications Commission. ACTION: Final... review Act, see 5 U.S.C. 801(a)(1)(A). List of Subjects in 47 CFR Part 73 Television, Television...

  15. 75 FR 81190 - Television Broadcasting Services; Yuma, AZ

    Science.gov (United States)

    2010-12-27

    ... FEDERAL COMMUNICATIONS COMMISSION 47 CFR Part 73 [DA 10-2365; MB Docket No. 02-151; RM-10453] Television Broadcasting Services; Yuma, AZ AGENCY: Federal Communications Commission. ACTION: Dismissal. SUMMARY: The Commission dismisses the petition for rulemaking filed by Arizona Western College, requesting...

  16. Bluetooth Broadcasting : How far can we go? An experimental study

    NARCIS (Netherlands)

    Aiello, Marco; Jong, Remko de; Nes, Joel de

    2009-01-01

    Bluetooth is a wireless communication technology to build small networks of devices. It was designed as a cable replacement technology. Given its widespread adoption, especially in mobile devices, new uses are possible today. For instance, one can broadcast messages to nomadic users based on their

  17. The colonization of a celebration: The transformations of Krsna Slava

    Directory of Open Access Journals (Sweden)

    Sabina Hadžibulić

    2016-06-01

    Full Text Available The article discusses the Slava, or Krsna Slava – traditionally, a Serbian Orthodox celebration of a family’s patron saint. During Real Socialism, the custom was disapproved by the régime because of its religious content. After the collapse of Real Socialism and the disintegration of the Yugoslav federal state, the scale, context and meaning of the Slava have all changed. At the same time as the private celebrations have become larger, less secluded, and a target for marketing, a new type of Slavas has emerged as well. They are not related to a family, but to an organization. Both private and public organizations, including public schools and government offices, stage Slavas as public celebrations. The festivities display a mix of religious and nationalist elements. From a neo-institutionalist perspective, we interpret the change as an example of changing relationships between the state and civil society institutions. The Republic of Serbia has taken the course of re-building its citizenry’s national identity on the basis of Serbian ethnicity instead of the former, supra-ethnic Yugoslav identity. In its search for legitimacy, the new state seeks support both from the Serbian Orthodox Church and from traditions that can be understood as distinctly Serbian. During Real Socialism, the Slava contributed to the reproduction of a traditionalist, religious and family-centered identity, which was a competitor to that of the citizen of a Socialist state. Now, the state is instead promoting the Slava, at the same time using it as a means of representing the state as an expression of exclusively Serbian ethnicity.

  18. ICSU celebrates 75 years with a new Strategic Plan

    Institute of Scientific and Technical Information of China (English)

    Thomas Rosswall; Carthage Smith

    2006-01-01

    @@ In 2006, ICSU celebrates 75 years of supporting international, interdisciplinary science. 2006 is a doubly significant year for ICSU as it also marks the start of the first ever ICSU Strategic Plan, 2006-2011, which signals both a new vision and a new mode of operation for the Council. This plan is the culmination of an extensive review and consultation exercise that involved the entire ICSU membership. It was unanimously endorsed by the ICSU General Assembly,including IUGS, which met in Suzhou, China in October 2005.

  19. Anniversary celebrations at the National Museum of History

    OpenAIRE

    Elena Ploşniţa

    2014-01-01

    December 21, 2013 we celebrated 30 years since the founding of the National Museum of History of Moldova. On this occasion the museum has organized several events. Program of the day began with a Round Table “Policies for conservation and restoration of the museum heritage in the Republic of Moldova”. Then, the general director of the museum Eugen Sava opened a solemn assembly in the museum’s Blue Room. During the meeting there were presented congratulatory words addressed to the participants...

  20. Pubface: Celebrity face identification based on deep learning

    Science.gov (United States)

    Ouanan, H.; Ouanan, M.; Aksasse, B.

    2018-05-01

    In this paper, we describe a new real time application called PubFace, which allows to recognize celebrities in public spaces by employs a new pose invariant face recognition deep neural network algorithm with an extremely low error rate. To build this application, we make the following contributions: firstly, we build a novel dataset with over five million faces labelled. Secondly, we fine tuning the deep convolutional neural network (CNN) VGG-16 architecture on our new dataset that we have built. Finally, we deploy this model on the Raspberry Pi 3 model B using the OpenCv dnn module (OpenCV 3.3).

  1. 47 CFR 74.1205 - Protection of channel 6 TV broadcast stations.

    Science.gov (United States)

    2010-10-01

    ... 47 Telecommunication 4 2010-10-01 2010-10-01 false Protection of channel 6 TV broadcast stations... 6 TV broadcast stations. The provisions of this section apply to all applications for construction... applicant and each affected TV Channel 6 broadcast station licensee or permittee concurring with the...

  2. 47 CFR 73.6016 - Digital Class A TV station protection of TV broadcast stations.

    Science.gov (United States)

    2010-10-01

    ... 47 Telecommunication 4 2010-10-01 2010-10-01 false Digital Class A TV station protection of TV... Class A TV station protection of TV broadcast stations. Digital Class A TV stations must protect authorized TV broadcast stations, applications for minor changes in authorized TV broadcast stations filed on...

  3. 47 CFR 74.601 - Classes of TV broadcast auxiliary stations.

    Science.gov (United States)

    2010-10-01

    ... 47 Telecommunication 4 2010-10-01 2010-10-01 false Classes of TV broadcast auxiliary stations. 74... Television Broadcast Auxiliary Stations § 74.601 Classes of TV broadcast auxiliary stations. (a) TV pickup stations. A land mobile station used for the transmission of TV program material and related communications...

  4. Between Postage Stamps and Digitalization: The Changing Roles of Educational Broadcasting.

    Science.gov (United States)

    Fleisher, Frederic

    1995-01-01

    Provides a broadcasting practitioner's perspective of educational broadcasting in Europe, and how, with data compression, the emergence of more television channels can affect the educationalist and public service broadcasting. Discusses technological development, equal access to education, cultural maintenance, advertising, future outlooks, and…

  5. 75 FR 76731 - Request for Comment for Report on In-State Broadcast Programming

    Science.gov (United States)

    2010-12-09

    ... Report on In-State Broadcast Programming AGENCY: Federal Communications Commission. ACTION: Notice... to submit a report on in- state broadcast programming to the appropriate Congressional committees no.... REPORT ON IN-STATE BROADCAST PROGRAMMING. Not later than 18 months after the date of the enactment of...

  6. 47 CFR 73.1210 - TV/FM dual-language broadcasting in Puerto Rico.

    Science.gov (United States)

    2010-10-01

    ... 47 Telecommunication 4 2010-10-01 2010-10-01 false TV/FM dual-language broadcasting in Puerto Rico...-language broadcasting in Puerto Rico. (a) For the purpose of this section, dual-language broadcasting shall... a different language. (b) Television and Class A television licensees in Puerto Rico may enter into...

  7. 77 FR 22755 - Sunshine Act Meeting; Notice of Meeting of the Broadcasting Board of Governors

    Science.gov (United States)

    2012-04-17

    ... BROADCASTING BOARD OF GOVERNORS Sunshine Act Meeting; Notice of Meeting of the Broadcasting Board of Governors DATE AND TIME: Friday, April 20, 2012, 10 a.m. PLACE: Office of Cuba Broadcasting, 4201... Strategy and Budget Committee on the implementation of the BBG strategy and a report from the Governance...

  8. Retrieving Radio News Broadcasts in Danish: Accuracy and Categorization of Unrecognized Words

    DEFF Research Database (Denmark)

    Hertzum, Morten; Lund, Haakon; Troelsgaard, Rasmus

    2016-01-01

    Digital archives of radio news broadcasts can possibly be made searchable by combining speech recognition with information retrieval. We explore this possibility for the retrieval of news broadcasts in Danish. An average of 84% of the words in the broadcasts was recognized. Most of the unrecogniz...

  9. Tearing the Fabric of Canada: The Broadcast Media and Canadian Identity.

    Science.gov (United States)

    Weiss, Elaine F.

    This paper explores the perceived threat of American cultural "imperialism" in Canada, the effect of constant exposure to American broadcasting on the Canadian national identity, the role broadcasting plays in shaping Canadian identity, and the efforts by the Canadian government to "Canadianize" its broadcasting. A brief…

  10. System optimization for peer-to-peer multi hop video broadcasting in wireless ad hoc networks

    NARCIS (Netherlands)

    Dedeoglu, V.; Atici, C.; Salman, F.S.; Sunay, M.O.

    2008-01-01

    We consider peer-to-peer video broadcasting using cooperation among peers in an ad hoc wireless network. As opposed to the traditional single hop broadcasting, multiple hops cause an increase in broadcast video quality while creating interference and increasing transmission delay. We develop

  11. SEXISM IN CONSUMERS AND THEIR SEXIST ASESSMEN

    Directory of Open Access Journals (Sweden)

    Andrea Velandia-Morales

    2012-12-01

    Full Text Available This research identifies the relationship between the score for consumers of television media in Ambivalent Sexism Inventory (ASI, Glick and Fiske, 1996. Adapt. Expósito et al., 1998 and they valuation around level of sexism than 14 television commercials broadcast in the national channels. The study was conducted with 100 participants, of both genders, aged between 18 and 60 years of strata 4, 5, 6, consumers of television media. It is an ex post facto study, a prospective with single independent variable (Montero & Leon, 2007. The level of ambivalent sexism is the independent variable by classification and the valuation of commercial is the dependent variable. The main findings show an interaction statistically significant between level of ambivalent sexism in the component of gender differentiation and the perception of sexism in advertising, but without a statistically significant effect with gender, age and other demo-graphic variables.

  12. Golden Jubilee Photos: A tradition of anniversary celebrations

    CERN Multimedia

    2004-01-01

    http://www.cern.ch/cern50/ During the Staff Day organized for the 25th anniversary of CERN. CERN organised celebrations for its tenth, twenty-fifth, thirtieth and fortieth anniversaries. Over the years, as its educational and outreach activities expanded, the festivities placed more and more emphasis on the general public, who were invited to come and see science in the making. The tenth-anniversary celebrations were confined to an official ceremony in the presence of representatives of the thirteen Member States and to a party for the personnel. Those marking the Organization's twenty-fifth anniversary were more grand and included, in addition to the official ceremony, an exhibition of CERN technology, a concert by the Suisse Romande Orchestra at the Victoria Hall in Geneva, an exhibition at the Balexert shopping centre, an open day for the local population and a special day for the staff consisting of talks, competitions and numerous other attractions. In particular, a competition was held to find the mo...

  13. An Efficient Live TV Scheduling System for 4G LTE Broadcast

    KAUST Repository

    Lau, Chun Pong

    2016-01-01

    Traditional live television (TV) broadcasting systems are proven to be spectrum inefficient. Therefore, researchers propose to provide TV services on fourth-generation (4G) long-term evolution (LTE) networks. However, static broadcast, a typical broadcasting method over cellular network, is inefficient in terms of radio resource usage. To solve this problem, the audience-driven live TV scheduling (ADTVS) framework is proposed, to maximize radio resource usage when providing TV broadcasting services over LTE networks. ADTVS, a system-level scheduling framework, considers both available radio resources and audience preferences, in order to dynamically schedule TV channels for broadcasting at various time and locations. By conducting a simulation using real-life data and scenarios, it is shown that ADTVS significantly outperforms the static broadcast method. Numerical results indicate that, on average, ADTVS enables substantial improvement to broadcast efficiency and conserves considerable amount of radio resources, while forgoing less than 5% of user services compared to the benchmark system.

  14. Celebrity over science? An analysis of Lyme disease video content on YouTube.

    Science.gov (United States)

    Yiannakoulias, N; Tooby, R; Sturrock, S L

    2017-10-01

    Lyme disease has been a subject of medical controversy for several decades. In this study we looked at the availability and type of content represented in a (n = 700) selection of YouTube videos on the subject of Lyme disease. We classified video content into a small number of content areas, and studied the relationship between these content areas and 1) video views and 2) video likeability. We found very little content uploaded by government or academic institutions; the vast majority of content was uploaded by independent users. The most viewed videos tend to contain celebrity content and personal stories; videos with prevention information tend to be of less interest, and videos with science and medical information tend to be less liked. Our results suggest that important public health information on YouTube is very likely to be ignored unless it is made more appealing to modern consumers of online video content. Copyright © 2017 Elsevier Ltd. All rights reserved.

  15. 77 FR 38486 - Safety Zone; City of Tonawanda July 4th Celebration, Niagara River, Tonawanda, NY

    Science.gov (United States)

    2012-06-28

    ... 1625-AA00 Safety Zone; City of Tonawanda July 4th Celebration, Niagara River, Tonawanda, NY AGENCY... safety zone on the Niagara River, Tonawanda, New York. This safety zone is intended to restrict vessels from a portion of the Niagara River during the City of Tonawanda July 4th Celebration fireworks on July...

  16. Intense-personal celebrity worship and body image: evidence of a link among female adolescents.

    Science.gov (United States)

    Maltby, John; Giles, David C; Barber, Louise; McCutcheon, Lynn E

    2005-02-01

    The aim of the present study was to examine the relationship between celebrity worship and body image within the theoretical perspective of intense para-social relationships with celebrities. Correlation and multiple regression analyses were used to examine the relationships between celebrity worship and body image. Three samples, 229 (102 males and 127 females) adolescents, 183 (88 males and 95 females) full-time university undergraduate students, and 289 (126 males and 163 females) adults were administered an amended version of the Celebrity Attitude Scale, the Attention to Body Shape Scale, and the Body Shape Questionnaire-Revised. Significant relationships were found between attitudes toward celebrities and body image only among female adolescents. Multiple regression analyses suggested that Intense-personal celebrity worship accounted for unique variance in scores in body image. Findings suggest that in female adolescents, there is an interaction between Intense-personal celebrity worship and body image between the ages of 14 and 16 years, and some tentative evidence has been found to suggest that this relationship disappears at the onset of adulthood, 17 to 20 years. Results are consistent with those authors who stress the importance of the formation of para-social relationships with media figures, and suggest that para-social relationships with celebrities perceived as having a good body shape may lead to a poor body image in female adolescents.

  17. When a Celebrity Endorser is Disgraced: A Twenty Five Year Event Study

    NARCIS (Netherlands)

    Bratz, S.; Molchanov, A.E.; Stork, P.A.

    2013-01-01

    This paper investigates how the announcement of negative information about a celebrity endorser impacts firm value, as measured by abnormal stock returns. The unique data sample consists of 93 celebrity disgraces that occurred between 1986 and 2011, affecting firms listed on US stock exchanges. Some

  18. Direct-to-Consumer Advertising and the Demand for Cholesterol-Reducing Drugs

    OpenAIRE

    Winston, Clifford; Calfee, John E.; Stempski, Randolph

    2003-01-01

    In August 1997, the Food and Drug Administration (FDA) reinterpreted its advertising regulations to ease limits on the use of broadcast media when advertising prescription drugs directly to consumers. We estimate the effect of direct-to-consumer advertising on demand, using 1995-2000 data from the market for the statin class of cholesterol-reducing drugs. We find no statistically significant effect from any form of advertising and promotion on new statin prescriptions or renewals and no evide...

  19. Modeling of Slovak Language for Broadcast News Transcription

    Directory of Open Access Journals (Sweden)

    STAŠ Ján

    2015-10-01

    Full Text Available The paper describes recent progress in the development the Slovak language models for transcription of spontaneous speech such as broadcast news, educational talks and lectures, or meetings. This work extends previous research oriented on the automatic transcription of dictated speech and brings some new extensions for improving perplexity and robustness of the Slovak language models trained on the web-based and electronic language resources for being more precise in recognition of spontaneous speech. These improvements include better text preprocessing, document classification, class-based and filled pauses modeling, web-data augmentation and fast model adaptation to the target domain. Experiments have been performed on the four different evaluation data sets, including judicial and newspaper readings, broadcast news recordings and parliament proceedings with the Slovak transcription system. Preliminary results show significant decrease of the word error rate for multiple transcription system configurations of acoustic and language models.

  20. Broadcasting collective operation contributions throughout a parallel computer

    Science.gov (United States)

    Faraj, Ahmad [Rochester, MN

    2012-02-21

    Methods, systems, and products are disclosed for broadcasting collective operation contributions throughout a parallel computer. The parallel computer includes a plurality of compute nodes connected together through a data communications network. Each compute node has a plurality of processors for use in collective parallel operations on the parallel computer. Broadcasting collective operation contributions throughout a parallel computer according to embodiments of the present invention includes: transmitting, by each processor on each compute node, that processor's collective operation contribution to the other processors on that compute node using intra-node communications; and transmitting on a designated network link, by each processor on each compute node according to a serial processor transmission sequence, that processor's collective operation contribution to the other processors on the other compute nodes using inter-node communications.

  1. Broadcast media and the dissemination of weather information

    Science.gov (United States)

    Byrnes, J.

    1973-01-01

    Although television is the public's most preferred source of weather information, it fails to provide weather reports to those groups who seek the information early in the day and during the day. The result is that many people most often use radio as a source of information, yet preferring the medium of television. The public actively seeks weather information from both radio and TV stations, usually seeking information on current conditions and short range forecasts. forecasts. Nearly all broadcast stations surveyed were eager to air severe weather bulletins quickly and often. Interest in Nowcasting was high among radio and TV broadcasters, with a significant portion indicating a willingness to pay something for the service. However, interest among TV stations in increasing the number of daily reports was small.

  2. Psycholinguistic norms and face naming times for photographs of celebrities in French.

    Science.gov (United States)

    Bonin, Patrick; Perret, Cyril; Méot, Alain; Ferrand, Ludovic; Mermillod, Martial

    2008-02-01

    A set of 105 photographs of celebrities has been standardized in French on distinctiveness, proper name agreement, face agreement, age of acquisition (AoA), and subjective frequency. Statistics on the collected variables for photographs are provided. The relationships between these variables have been analyzed. Face naming latencies have also been collected for the photographs of celebrities, and several multiple regression analyses have been carried out on naming latencies and percentages of tip-of-the-tongue (TOT) phenomena. Themain determinants of naming speed included AoA, face agreement, and name agreement. In addition, AoA, together with distinctiveness and face agreement, reliably predicted the percentages of TOTs. The norms, photographs of the celebrities, and spoken naming latencies corresponding to the celebrities are available on the Internet at norms.celebrities.googlepages.com and should be of great use to researchers interested in the processing of famous people.

  3. Music stations in czech TV broadcasting and their presenters

    OpenAIRE

    Klementová, Ema

    2013-01-01

    This thesis compares two significant music televisions in Czech television broadcasting, MTV and TV Óčko. Also it describes the development and history of the first American music television MTV and also it provides a view to some similar features of the development of the American MTV and the development of the Czech music televisions. Both Czech music televisions are also compared in terms of the program structure. The practical part of this thesis is based on interviews with four presenter...

  4. Secure Broadcasting with Imperfect Channel State Information at the Transmitter

    KAUST Repository

    Hyadi, Amal; Rezki, Zouheir; Khisti, Ashish; Alouini, Mohamed-Slim

    2015-01-01

    We investigate the problem of secure broadcasting over fast fading channels with imperfect main channel state information (CSI) at the transmitter. In particular, we analyze the effect of the noisy estimation of the main CSI on the throughput of a broadcast channel where the transmission is intended for multiple legitimate receivers in the presence of an eavesdropper. Besides, we consider the realistic case where the transmitter is only aware of the statistics of the eavesdropper’s CSI and not of its channel’s realizations. First, we discuss the common message transmission case where the source broadcasts the same information to all the receivers, and we provide an upper and a lower bounds on the ergodic secrecy capacity. For this case, we show that the secrecy rate is limited by the legitimate receiver having, on average, the worst main channel link and we prove that a non-zero secrecy rate can still be achieved even when the CSI at the transmitter is noisy. Then, we look at the independent messages case where the transmitter broadcasts multiple messages to the receivers, and each intended user is interested in an independent message. For this case, we present an expression for the achievable secrecy sum-rate and an upper bound on the secrecy sum-capacity and we show that, in the limit of large number of legitimate receivers K, our achievable secrecy sum-rate follows the scaling law log((1−) log(K)), where is the estimation error variance of the main CSI. The special cases of high SNR, perfect and no-main CSI are also analyzed. Analytical derivations and numerical results are presented to illustrate the obtained expressions for the case of independent and identically distributed Rayleigh fading channels.

  5. Reliability of Broadcast Communications Under Sparse Random Linear Network Coding

    OpenAIRE

    Brown, Suzie; Johnson, Oliver; Tassi, Andrea

    2018-01-01

    Ultra-reliable Point-to-Multipoint (PtM) communications are expected to become pivotal in networks offering future dependable services for smart cities. In this regard, sparse Random Linear Network Coding (RLNC) techniques have been widely employed to provide an efficient way to improve the reliability of broadcast and multicast data streams. This paper addresses the pressing concern of providing a tight approximation to the probability of a user recovering a data stream protected by this kin...

  6. Altmark, Article 86(2) and Public Service Broadcasting

    DEFF Research Database (Denmark)

    Mortensen, Frands

    2008-01-01

    En analyse af EU-Kommissionens 17 Beslutninger angående statsstøtte til Public Service Broadcasting, der er truffet efter afsigelse af Altmark-dommen i juli 2003. Kommissionen har i alle tilfælde først analyseret om de fire Altmark-krav er opfyldt, og det er aldrig tilfældet. dernæst har den godk...

  7. An Improved Ant Colony Broadcasting Algorithm for Wireless Sensor Networks

    OpenAIRE

    Nan Jiang; Rigui Zhou; Shuqun Yang; Qiulin Ding

    2009-01-01

    Recent advances in nano-technology have made it possible to develop a large variety of Micro Electro-Mechanical Systems (MEMS)-miniaturized low-power devices that integrate sensing, special-purpose computing, and wireless communications capabilities. A sensor network is a collection of many small devices, each with sensing, computation, and communication capability. It has many potential applications, such as building surveillance and environmental monitoring. Broadcasting is defined that com...

  8. Secure Broadcasting with Imperfect Channel State Information at the Transmitter

    KAUST Repository

    Hyadi, Amal

    2015-11-13

    We investigate the problem of secure broadcasting over fast fading channels with imperfect main channel state information (CSI) at the transmitter. In particular, we analyze the effect of the noisy estimation of the main CSI on the throughput of a broadcast channel where the transmission is intended for multiple legitimate receivers in the presence of an eavesdropper. Besides, we consider the realistic case where the transmitter is only aware of the statistics of the eavesdropper’s CSI and not of its channel’s realizations. First, we discuss the common message transmission case where the source broadcasts the same information to all the receivers, and we provide an upper and a lower bounds on the ergodic secrecy capacity. For this case, we show that the secrecy rate is limited by the legitimate receiver having, on average, the worst main channel link and we prove that a non-zero secrecy rate can still be achieved even when the CSI at the transmitter is noisy. Then, we look at the independent messages case where the transmitter broadcasts multiple messages to the receivers, and each intended user is interested in an independent message. For this case, we present an expression for the achievable secrecy sum-rate and an upper bound on the secrecy sum-capacity and we show that, in the limit of large number of legitimate receivers K, our achievable secrecy sum-rate follows the scaling law log((1−) log(K)), where is the estimation error variance of the main CSI. The special cases of high SNR, perfect and no-main CSI are also analyzed. Analytical derivations and numerical results are presented to illustrate the obtained expressions for the case of independent and identically distributed Rayleigh fading channels.

  9. 78 FR 18455 - Greek Independence Day: A National Day of Celebration of Greek and American Democracy, 2013

    Science.gov (United States)

    2013-03-27

    ... celebrates Greek Independence Day to strengthen the bonds between the birthplace of democracy and the world's... National Day of Celebration of Greek and American Democracy. I call upon the people of the United States to...

  10. Examining the Effects of Celebrity Endorser’s Credibility, Congruency and Meaning transfer on Purchase Intention of Skincare Products: An Empirical Research in East China

    OpenAIRE

    peng, cheng

    2015-01-01

    Celebrity endorsement strategy is widely used by marketers for the purpose of increasing sales and extending the market shares. Celebrity endorsers have proved with positive impacts on purchase intention by many researchers. However, the current findings about the effects of celebrity endorsement on purchase intention are still equivocal, owing to several different dimensions of celebrity endorsement. For example, source credibility of celebrity, celebrity congruency and meaning transfer of c...

  11. Radiofrequency exposure amongst employees of mobile network operators and broadcasters

    International Nuclear Information System (INIS)

    Litchfield, Ian; Sorahan, Tom; Tongeren, Martie van

    2017-01-01

    Little is known about personal exposure to radiofrequency (RF) fields amongst employees in the telecommunications industry responsible for installing and maintaining transmitters. IARC classified RF exposure as a possible carcinogen, although evidence from occupational studies was judged to be inadequate. Hence, there is a need for improved evidence of any potentially adverse health effects amongst the workforce occupationally exposed to RF radiation. In this study, results are presented from an exposure survey using data from personal monitors used by employees in the broadcasting and telecommunication industries of the UK. These data were supplemented by spot measurements using broadband survey metres and information on daily work activities provided by employee questionnaires. The sets of real-time personal data were categorised by four types of site determined by the highest powered antenna present (high, medium or low power and ground-level sites). For measurements gathered at each type of site, the root mean square and a series of box plots were produced. Results from the daily activities diaries suggested that riggers working for radio and television broadcasters were exposed to much longer periods as compared to colleagues working for mobile operators. Combining the results from the measurements and daily activity diaries clearly demonstrate that exposures were highest for riggers working for broadcasting sites. This study demonstrates that it is feasible to carry out exposure surveys within these populations that will provide reliable estimates of exposure that can be used for epidemiological studies of occupational groups exposed to RF fields. (authors)

  12. Quantum broadcasting problem in classical low-power signal processing

    International Nuclear Information System (INIS)

    Janzing, Dominik; Steudel, Bastian

    2007-01-01

    We prove a no-broadcasting theorem for the Holevo information of a noncommuting ensemble stating that no operation can generate a bipartite ensemble such that both copies have the same information as the original. We argue that upper bounds on the average information over both copies imply lower bounds on the quantum capacity required to send the ensemble without information loss. This is because a channel with zero quantum capacity has a unitary extension transferring at least as much information to its environment as it transfers to the output. For an ensemble being the time orbit of a pure state under a Hamiltonian evolution, we derive such a bound on the required quantum capacity in terms of properties of the input and output energy distribution. Moreover, we discuss relations between the broadcasting problem and entropy power inequalities. The broadcasting problem arises when a signal should be transmitted by a time-invariant device such that the outgoing signal has the same timing information as the incoming signal had. Based on previous results we argue that this establishes a link between quantum information theory and the theory of low power computing because the loss of timing information implies loss of free energy

  13. Radio broadcasting: a conceptual challenge in Latin America

    Directory of Open Access Journals (Sweden)

    Nelia R. Del Bianco

    2012-12-01

    Full Text Available The objective of this paper is to present the partial results of research carried out by the Observatory of Public Radio Broadcasting of Latin America on the changes occurring in the public radio and TV systems in 10 Latin American countries, under the aspects of functioning models, management, financing, and social participation. After the rising to power of governments linked to parties from the left, we verified that communication policies are being established, which aim at closing the gap between traditional state broadcasting stations and the notion of public. This considers the principles that characterize the action of this media, determined by UNESCO (2001: universality, diversity, independence, and differentiation of content in the programming. A hundred and forty broadcasting stations were analyzed from the perspective of being public based on two criteria: those that are under the control of the State direct or indirectly, by means of concessions for use without profit for foundations, companies, and public universities; and those that receive public financing. Based on the analysis of the data, five trend tendencies were observed: the construction of a new regulatory framework; the creation of public companies instead of legal centralized state structures; the institution of relatively autonomous deliberative councils responsible for overseeing the management of the stations; the diversification of funding sources in an attempt to reverse the dependence on government resources; and the renewal of the programming with the opening for independent production.

  14. Climate Matters: Increasing Climate Literacy Through Broadcast Meteorologists

    Science.gov (United States)

    Sanford, T. J.; Placky, B. W.

    2015-12-01

    Broadcast meteorologists are among the most trusted members of the media landscape and they have a unique opportunity to reach the broad public with information about climate change. A recent survey by Maibach, et al. (2015) has shown that more than 90% of TV weathercasters think that their audience is at least somewhat interested in learning about the local impacts of climate change and 7 in 10 think that it is appropriate for them to report the science of climate change to their audience. But about half of these TV weathercasters have experienced obstacles to reporting climate change - citing lack of time to research and produce material, in addition to lack of access to appropriate visuals/graphics and access to trusted scientific information. Climate Matters is an NSF funded program that partners with broadcast meteorologists to deliver scientifically sound climate change information to the public that is local and relevant. A team of climate scientists, meteorologists, data analysts, journalists, and multimedia artists analyze and prepare content on a weekly basis so that it may be readily included in a broadcast weather segment, online or during community outreach. The program started as a pilot project with just one meteorologist in 2010 before Climate Central launched a full-time, nationwide program in 2012. Since then, Climate Matters has grown to include over 250 meteorologists strong and in more than 100 markets across the country, including Spanish language TV stations.

  15. Analysis and Transceiver Design for the MIMO Broadcast Channel

    CERN Document Server

    Hunger, Raphael

    2013-01-01

    This book deals with the optimization-based joint design of the transmit and receive filters in   MIMO broadcast channel in which the user terminals may be equipped with several antenna elements. Furthermore, the maximum performance of the system in the high power regime as well as the set of all feasible quality-of-service requirements is analyzed. First, a fundamental duality is derived that holds between the MIMO broadcast channel and virtual MIMO multiple access channel. This duality construct allows for the efficient solution of problems originally posed in the broadcast channel in the dual domain where a possibly hidden convexity can often be revealed. On the basis of the established duality result, the gradient-projection algorithm is introduced as a tool to solve constrained optimization problems to global optimality under certain conditions. The gradient-projection tool is then applied to solving the weighted sum rate maximization problem which is a central optimization that arises in any network u...

  16. Bloomsday: James Joyce's Ulysses Celebrated as Theatrical Event

    Directory of Open Access Journals (Sweden)

    Willmar Sauter

    2009-12-01

    Full Text Available James Joyce had decided that 16 June 1904 should be the one day in the life of Leopold Bloom, about which he wrote his 800 page novel Ulysses. In his book, Joyce actually followed Mr Bloom that entire day, from his getting up and having the nowadays famous kidney breakfast, to the late evening, when he had to break into his own house on 7 Eccle Street to have a drink with Stephen Dedalus, the other main figure of the novel. The centenary of that very day took, accordingly, place in 2004. I have borrowed the identity of Mr Bloom to describe some street scenes from the centennial celebrations of Bloomsday in Dublin. After this intro-ductory presentation, part two of this article will attempt to analyse Bloomsday in terms of a Theatrical Event, embedded in an unusual and striking playing culture. In a third part, Mr Bloom will once more be allowed to make some concluding comments.

  17. 100th International Women’s Day Celebrated at CERN

    CERN Multimedia

    Katarina Anthony

    2011-01-01

    In celebration of the 100th year of International Women’s Day on 8 March, a special colloquium looking at high energy physics from a gender studies perspective was held at CERN.   Addressing a packed conference room, Helene Goetschel, a visiting gender studies researcher from Uppsala University, gave a presentation on a subject unfamiliar to most physicists: sociology. And more specifically, on the findings of gender researchers examining the field of high energy physics. “It was heartening to see so many CERN physicists interested in hearing how sociologists and historians see their community,” said Helene. “Examining our personal issues with gender is difficult, and I applaud anyone who takes an interest in the subject.” Helene Goetschel began her academic career in high-energy physics, but encountered a 'glass ceiling' in her work. In 1990, she decided to change the focus of her studies to the history of science – specifically looking ...

  18. CURRICULUM VITAE: A DISCOURSE OF CELEBRATION WITH NARCISSISTIC ALLUSIONS

    Directory of Open Access Journals (Sweden)

    Yazid Basthomi

    2012-01-01

    Full Text Available The present study, a part of a larger project, deals with the under-researched (sub genre of curriculum vitae (CV of theses written in English by Indonesian students of English as a foreign language (EFL. The corpus was composed of CV of 40 theses obtainable from the Graduate Library, Graduate Program, Universitas Negeri Malang (State University of Malang, Indonesia. In a categorical structure, the CVs exhibit four main issues: personal information about age and familial origin, academic information pertaining to educational backgrounds, work information, and another piece of personal information, i.e., family. Central to the findings is that the CVs allude to the notion of celebration with narcissistic expressions.

  19. Celebrity Influence and Identification: A Test of the Angelina Effect.

    Science.gov (United States)

    Kosenko, Kami A; Binder, Andrew R; Hurley, Ryan

    2016-01-01

    Angelina Jolie's announcement that she is a BRCA1 carrier and has had a prophylactic bilateral mastectomy was met with widespread support as well as speculation about its possible impact on the public. These speculations were the subject of a Time magazine cover story titled "The Angelina Effect" (Kluger et al., 2013 ). Although there is anecdotal evidence to support this hypothesized Angelina effect, empirical tests are lacking. To explore possible links between Angelina's announcement and public health, we surveyed 356 adults immediately after the announcement. Guided by a model of celebrity influence, the survey assessed participants' demographics and health history, identification and parasocial interaction with Jolie, and genetic testing intentions. Results supported the model's predictions and provided preliminary evidence of an Angelina effect.

  20. The Potential Social Benefits of Gifaataa Celebration of Wolaita

    Directory of Open Access Journals (Sweden)

    Meshesha Make Jobo

    2017-02-01

    Full Text Available This study was intended to explore the potential social benefits of 'Gifaataa' Celebration of Wolaita (GCW. The subjects used were 600 individuals selected by availability sampling and 12 elders selected by purposive sampling (by their deep knowledge of overall indigenous wisdom of Wolaita from six selected Woredas of Wolaita Zone. The descriptive survey research design was used having the quantitative and qualitative data collected through questionnaire, face-to-face interview and FGD. The analysis was made using the eclectic approach of data analysis. The result indicated that GCW has various potential social benefits: It creates and strengthens social ties by different events. It is a venture through which Wolaitas avoid bad and evil activities through elders’ counselling and it is a vehicle through which Wolaita’s indigenous language and culture are transferred to the next generation. Furthermore, Gifaataa is also a venture for promoting the social transformation of individuals.

  1. Anniversary celebrations at the National Museum of History

    Directory of Open Access Journals (Sweden)

    Elena Ploşniţa

    2014-12-01

    Full Text Available December 21, 2013 we celebrated 30 years since the founding of the National Museum of History of Moldova. On this occasion the museum has organized several events. Program of the day began with a Round Table “Policies for conservation and restoration of the museum heritage in the Republic of Moldova”. Then, the general director of the museum Eugen Sava opened a solemn assembly in the museum’s Blue Room. During the meeting there were presented congratulatory words addressed to the participants, public figures, university professors, researchers, and museum professionals. Among the activities celebrating the establishment of this prestigious museum on December 21, 1983, there was held the presentation of the second volume of “Studies on Museology” published in Chisinau in 2013. This volume on different aspects of museum work brings knowledge and encourages activities, and practical use of its publication is undeniable. Written in a clear and sober style, it will take an important place among the works devoted to this field of science. The proceedings were inspired by respect for the museum and museology and are a continuation of the tradition of museological research in the National Museum of History of Moldova. In honor of the anniversary there was organized a temporary exhibition “National Museum of History of Moldova: A Brief Illustrated History” aimed to reflect the history of the museum and some parts of its activities during the 30 years by means of photos and documents. The exhibition was divided into several compartments: “Establishment of the Museum”, “The Museum Building” “Exhibition Activities”, “Educational Activities”, “Promotion of the Museum”, “Scientific Development of Cultural and Historical Heritage”, “The Museum’s Publications”. All the events organized on the occasion of the anniversary were attended by a large audience that through its presence and laudatory responses recognized and

  2. 3 CFR 8353 - Proclamation 8353 of March 24, 2009. Greek Independence Day: A National Day of Celebration of...

    Science.gov (United States)

    2010-01-01

    ... Independence Day: A National Day of Celebration of Greek and American Democracy, 2009 8353 Proclamation 8353... National Day of Celebration of Greek and American Democracy, 2009By the President of the United States of... Celebration of Greek and American Democracy.” I call upon the people of the United States to observe this day...

  3. Celebrity suicides and their differential influence on suicides in the general population: a national population-based study in Korea.

    Science.gov (United States)

    Myung, Woojae; Won, Hong-Hee; Fava, Maurizio; Mischoulon, David; Yeung, Albert; Lee, Dongsoo; Kim, Doh Kwan; Jeon, Hong Jin

    2015-04-01

    Although evidence suggests that there is an increase in suicide rates in the general population following celebrity suicide, the rates are heterogeneous across celebrities and countries. It is unclear which is the more vulnerable population according to the effect sizes of celebrity suicides to general population. All suicide victims in the general population verified by the Korea National Statistical Office and suicides of celebrity in South Korea were included for 7 years from 2005 to 2011. Effect sizes were estimated by comparing rates of suicide in the population one month before and after each celebrity suicide. The associations between suicide victims and celebrities were examined. Among 94,845 suicide victims, 17,209 completed suicide within one month after 13 celebrity suicides. Multivariate logistic regression analyses revealed that suicide victims who died after celebrity suicide were significantly likely to be of age 20-39, female, and to die by hanging. These qualities were more strongly associated among those who followed celebrity suicide with intermediate and high effect sizes than lower. Younger suicide victims were significantly associated with higher effect size, female gender, white collar employment, unmarried status, higher education, death by hanging, and night-time death. Characteristics of celebrities were significantly associated with those of general population in hanging method and gender. Individuals who commit suicide after a celebrity suicide are likely to be younger, female, and prefer hanging as method of suicide, which are more strongly associated in higher effect sizes of celebrity suicide.

  4. “Ooh, where did that come from?”: celebrating systemic practice in services for adults with intellectual disability

    OpenAIRE

    Haydon-Laurelut, Mark

    2008-01-01

    What and whom we choose to celebrate says a lot about us. As I thought about celebrating systemic practice, I wondered about how and when those with whom I most often practice, men and women with intellectual disabilities, have been celebrated?

  5. StarPower: Elevating Prospective Student Interest through Expert and Celebrity Endorsements--Relevant Message, Relevant Media

    Science.gov (United States)

    Tucciarone, Kristy

    2016-01-01

    This study investigates how universities can increase the effectiveness of the search process by featuring in their advertisements expert and celebrity endorsers who attended the institution. How can universities gain the attention of prospective students using the star power of experts and celebrities? Experts and celebrities promoting a…

  6. Marketing strategies - consumers

    International Nuclear Information System (INIS)

    Campbell, C.

    1985-01-01

    As Australia's largest consumer organisation, the Australian Consumers' Association (ACA) has a vital role in providing information, so consumers can make an informed choice, as well as participating in formulation of standards to increase the quality of products, including foods. The consumer movement is marketing the process of irradiation and will continue to give consumers information that allows them to make an informed choice

  7. Consumer Economics and Consumer Mathematics Textbooks.

    Science.gov (United States)

    Eastern Michigan Univ., Ypsilanti. National Inst. for Consumer Education.

    This publication lists a selection of consumer economics and consumer mathematics textbooks available for review from the National Institute for Consumer Education. Twenty-six textbooks for the secondary level are cited. Nine advanced level texts are also listed. These texts are generally considered college level texts but could be adapted for…

  8. Online Consumer Ethnocentrism of Danish Consumers

    DEFF Research Database (Denmark)

    Bujac, Andreea Ioana

    2017-01-01

    No doubt that consumer ethnocentrism is an important phenomenon in international marketing. However, not much attention has been paid to consumer ethnocentrism in an online context. The current study aims to fill in this gap. Specifically, the ethnocentric tendency of Danish online consumers...

  9. Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study

    Directory of Open Access Journals (Sweden)

    Tanti Handriana

    2017-12-01

    Full Text Available Utilizing endorsers in the advertising industry to promote products is currently on the rise, and employing celebrities as the endorsers is still the marketers’ favorite method. This study aims to analyze the influence of the number of endorsers and the product’s involvement on the consumers’ attitude towards the advertisement and the brand. The research’s approach used a 2x2 factorial experimental design. A total of 120 undergraduate students, who were further divided into 4 groups, were selected as the respondents of this study. The results show the differences in consumer attitudes towards advertisements and the brand, based on the number of endorsers and the product’s involvement. The study also reveals that if there is low involvement with the product, multiple celebrity endorsements will generate a better consumers’ attitude towards it than a single celebrity endorsement. Multiple celebrity endorsements will also generate a better attitude among the consumers towards the brand than a single celebrity endorsement will produce.

  10. An Efficient Periodic Broadcasting with Small Latency and Buffer Demand for Near Video on Demand

    Directory of Open Access Journals (Sweden)

    Ying-Nan Chen

    2012-01-01

    Full Text Available Broadcasting Protocols can efficiently transmit videos that simultaneously shared by clients with partitioning the videos into segments. Many studies focus on decreasing clients' waiting time, such as the fixed-delay pagoda broadcasting (FDPB and the harmonic broadcasting schemes. However, limited-capability client devices such as PDAs and set-top boxes (STBs suffer from storing a significant fraction of each video while it is being watched. How to reduce clients' buffer demands is thus an important issue. Related works include the staircase broadcasting (SB, the reverse fast broadcasting (RFB, and the hybrid broadcasting (HyB schemes. This work improves FDPB to save client buffering space as well as waiting time. In comparison with SB, RFB, and HyB, the improved FDPB scheme can yield the smallest waiting time under the same buffer requirements.

  11. Broadcast Expenses Controlling Techniques in Mobile Ad-hoc Networks: A Survey

    Directory of Open Access Journals (Sweden)

    Naeem Ahmad

    2016-07-01

    Full Text Available The blind flooding of query packets in route discovery more often characterizes the broadcast storm problem, exponentially increases energy consumption of intermediate nodes and congests the entire network. In such a congested network, the task of establishing the path between resources may become very complex and unwieldy. An extensive research work has been done in this area to improve the route discovery phase of routing protocols by reducing broadcast expenses. The purpose of this study is to provide a comparative analysis of existing broadcasting techniques for the route discovery phase, in order to bring about an efficient broadcasting technique for determining the route with minimum conveying nodes in ad-hoc networks. The study is designed to highlight the collective merits and demerits of such broadcasting techniques along with certain conclusions that would contribute to the choice of broadcasting techniques.

  12. The Rise of the YouTube Celebrity: The Migration of Young Audiences from TV to Independent Content Creators

    OpenAIRE

    Sedláček, Jakub

    2016-01-01

    This thesis aims to uncover the reasons behind the sudden rise of the YouTube celebrity and to test (by means of an experimental study of teenager interests) media claims that YouTubers have become more popular among teenagers than any traditional type of celebrity. The thesis integrates YouTubers into celebrity studies by first outlining the origins of celebrity and its general role in society and then drawing parallels between traditional types of celebrity and YouTubers via describing the ...

  13. CGB - Consumer Complaints Data

    Data.gov (United States)

    Federal Communications Commission — Individual informal consumer complaint data detailing complaints filed with the Consumer Help Center beginning October 31, 2014. This data represents information...

  14. Advocacy Narratives and Celebrity Engagement: the Case of Ben Affleck in Congo

    DEFF Research Database (Denmark)

    Budabin, Alexandra Cosima; Richey, Lisa Ann

    2018-01-01

    shape human rights narratives by selecting issues and interacting with dominant framings. This hypothesis is tested through a discourse analysis of professional entertainer Ben Affleck’s spoken and written texts along with organizational materials covering the establishment of the Eastern Congo...... Initiative. The study explains how the ability for celebrities to contend with narratives reflects elite practices in human rights advocacy.......Global celebrities are increasingly important in human rights--promoting causes, raising awareness, and interacting with decision-makers—as communicators to mass and elite audiences. Deepening the literature on transnational advocacy and North-South relations, this article argues that celebrities...

  15. Technological, political and economic changes and their implications for the evolution of broadcasting services

    DEFF Research Database (Denmark)

    Tadayoni, Reza

    2000-01-01

    The subject of this Ph.D. thesis is changes in the market for broadcasting services as a result of technological, political, and economic drivers. Broadcasting services can be categorised as a part of the ICT-based information and knowledge intensive services that have gone through radical changes...... and demand sites, scarcity of transmission resources, and the historical aspects that make the development of the broadcasting service market different from other information and knowledge intensive services....

  16. Counter-Based Broadcast Scheme Considering Reachability, Network Density, and Energy Efficiency for Wireless Sensor Networks.

    Science.gov (United States)

    Jung, Ji-Young; Seo, Dong-Yoon; Lee, Jung-Ryun

    2018-01-04

    A wireless sensor network (WSN) is emerging as an innovative method for gathering information that will significantly improve the reliability and efficiency of infrastructure systems. Broadcast is a common method to disseminate information in WSNs. A variety of counter-based broadcast schemes have been proposed to mitigate the broadcast-storm problems, using the count threshold value and a random access delay. However, because of the limited propagation of the broadcast-message, there exists a trade-off in a sense that redundant retransmissions of the broadcast-message become low and energy efficiency of a node is enhanced, but reachability become low. Therefore, it is necessary to study an efficient counter-based broadcast scheme that can dynamically adjust the random access delay and count threshold value to ensure high reachability, low redundant of broadcast-messages, and low energy consumption of nodes. Thus, in this paper, we first measure the additional coverage provided by a node that receives the same broadcast-message from two neighbor nodes, in order to achieve high reachability with low redundant retransmissions of broadcast-messages. Second, we propose a new counter-based broadcast scheme considering the size of the additional coverage area, distance between the node and the broadcasting node, remaining battery of the node, and variations of the node density. Finally, we evaluate performance of the proposed scheme compared with the existing counter-based broadcast schemes. Simulation results show that the proposed scheme outperforms the existing schemes in terms of saved rebroadcasts, reachability, and total energy consumption.

  17. Introduction to “International Broadcasting and Public Diplomacy in the 21st Century”

    Directory of Open Access Journals (Sweden)

    Gary D. Rawnsley

    2016-05-01

    Full Text Available International broadcasting remains a key activity in public diplomacy. In this Introduction I discuss how international broadcasting has long been associated with the projection of foreign policy interests, from an instrument of empire building in the 1920s and 1930s, through the Cold War and beyond. In particular, the Introduction evaluates how modern Information Communications Technologies, especially the internet and social media, have transformed the way international broadcasting contributes to public diplomacy.

  18. Comparison of effectiveness of advertising expenses during broadcasts of main hockey events

    OpenAIRE

    Kozlová, Natálie

    2017-01-01

    Title: Comparison of effectiveness of advertising expenses during broadcasts of main hockey events Objectives: The main goal of this dissertation is to compare the amount of money invested into the commercial advertisement during sport broadcasts at the ČT sport channel with viewer ratings. The used metric is a coefficient computed as a ratio between the viewer rating of the particular broadcast and the corresponding advertisement cost, normalized using Cost per Thousand method. Another goal ...

  19. Unequal Error Protected JPEG 2000 Broadcast Scheme with Progressive Fountain Codes

    OpenAIRE

    Chen, Zhao; Xu, Mai; Yin, Luiguo; Lu, Jianhua

    2012-01-01

    This paper proposes a novel scheme, based on progressive fountain codes, for broadcasting JPEG 2000 multimedia. In such a broadcast scheme, progressive resolution levels of images/video have been unequally protected when transmitted using the proposed progressive fountain codes. With progressive fountain codes applied in the broadcast scheme, the resolutions of images (JPEG 2000) or videos (MJPEG 2000) received by different users can be automatically adaptive to their channel qualities, i.e. ...

  20. A Dynamic Probabilistic Based Broadcasting Scheme for MANETs

    Science.gov (United States)

    Shanmugam, Kannan; Subburathinam, Karthik; Velayuthampalayam Palanisamy, Arunachalam

    2016-01-01

    MANET is commonly known as Mobile Ad Hoc Network in which cluster of mobile nodes can communicate with each other without having any basic infrastructure. The basic characteristic of MANET is dynamic topology. Due to the dynamic behavior nature, the topology of the network changes very frequently, and this will lead to the failure of the valid route repeatedly. Thus, the process of finding the valid route leads to notable drop in the throughput of the network. To identify a new valid path to the targeted mobile node, available proactive routing protocols use simple broadcasting method known as simple flooding. The simple flooding method broadcasts the RREQ packet from the source to the rest of the nodes in mobile network. But the problem with this method is disproportionate repetitive retransmission of RREQ packet which could result in high contention on the available channel and packet collision due to extreme traffic in the network. A reasonable number of routing algorithms have been suggested for reducing the lethal impact of flooding the RREQ packets. However, most of the algorithms have resulted in considerable amount of complexity and deduce the throughput by depending on special hardware components and maintaining complex information which will be less frequently used. By considering routing complexity with the goal of increasing the throughput of the network, in this paper, we have introduced a new approach called Dynamic Probabilistic Route (DPR) discovery. The Node's Forwarding Probability (NFP) is dynamically calculated by the DPR mobile nodes using Probability Function (PF) which depends on density of local neighbor nodes and the cumulative number of its broadcast covered neighbors. PMID:27019868