Mythology of the art market: the artist as a brand

Directory of Open Access Journals (Sweden)

A. A. Kalashnikova

2015-01-01

Full Text Available The article deals with the artist-genius myth as a brand study from the perspective of the sociology of art. The mythological structure of the brand analysis is been undertaken. It reveals the essence of the artist-genius myth as a brand on the art market. The social and historical origins of features considered as professional for the artist are been examined. The marginality, poverty, uniqueness of the artist’s talents are considered as the fundamentals of the artistic brand. The branding marketing techniques functioning in the context of the art production field are been described. Findings of the research relate to the features of the “artist-genius” brand mythological foundation current state and possibilities for its further improvement.

The Avant-Garde and the Art Market in Denmark

DEFF Research Database (Denmark)

Gether, Vibeke Petersen

2012-01-01

At the end of the nineteenth century, artists acknowledged, once and for all, that they were dependent on market mechanisms to distribute their work.This involved several parameters. how could the understanding of art be propagated? How would their art be received by the public? And last but not ...... and cultural conditions of the first decade of the twentieth century. Let us first consider how an artistic career emerged at this time by turning our attention to the academy of fine arts and its policies....

Internet Marketing in Cultural Industries: from movie to arts

OpenAIRE

Besana, Angela

2010-01-01

Marketing skills have been developed by firms of several cultural industries for more than three decades. From movie companies to performing arts, from museums to art fairs, every stakeholder has adopted and is going to implement innovative communication strategies. Digital advertising and e-fundraising might represent the boundaries of the present and the future of cultural promotion. First of all we will explore the impact of Information and Communication Technologies in the Cultural (cr...

International market orientation and stakeholder management in institutions of culture and art in Croatia

Directory of Open Access Journals (Sweden)

Zoran Mihanović

2016-01-01

Full Text Available In today's post-industrial age, on the level of the EU, it is advocated to link the areas of culture and art with the business sector. The institutions of culture and art are also encouraged to participate in international activities/co-operate internationally and gain competitive advantage. However, in the international environment, they are exposed to new circumstances, as demands for specific market data (which should be collected, disseminated and addressed and the organizational complexity are becoming much higher. We believe that such constraints can be overcome only by those institutions, which include the marketing concept in their operations and more effectively manage their target groups. Therefore, this study analyzes the market orientation and the management of the target groups for the internationally active institutions of culture and arts. We apply an adapted behavioral approach model of marketing orientation, based multiple constituencies. The empirical results show that institutions, which do establish international cooperation, direct their marketing activities toward all their target groups. They also adopt the marketing concept to a larger extent, have a higher level of market orientation and manage their target groups more effectively.

THE CHAIN VALUE INTO THE MARKET FOR VISUAL ARTS

Directory of Open Access Journals (Sweden)

Elio Amílcar Farfán Torrelles

2016-06-01

Full Text Available The added value allows a good or service meets a specific need. The value chain represents all activities organized properly, create the goods and services and make them available to end consumers. Through the document review was detected in the market for visual arts these roles are not always adequately defined and often the same agents involved know their roles and responsibilities, generating distortions and aesthetic and financial imbalances that hinder this economic activity. This article aims to discover this value chain as a way of legitimizing the work of art.

Marketing Management and Cultural Learning Center: The Case Study of Arts and Cultural Office, Suansunandha Rajabhat University

OpenAIRE

Pirada Techaratpong

2014-01-01

This qualitative research has 2 objectives: to study marketing management of the cultural learning center in Suansunandha Rajabhat University and to suggest guidelines to improve its marketing management. This research is based on a case study of the Arts and Culture Office in Suansunandha Rajabhat University, Bangkok. This research found the Art and Culture Office has no formal marketing management. However, the marketing management is partly covered in the overall bu...

Multicultural markets and acculturation: Implications for service firms

OpenAIRE

Poulis, Konstantinos; Yamin, Mo; Poulis, Efthimios

2013-01-01

Purpose: The purpose is to construct an analytical framework that encapsulates implications for the marketing offering of service firms as a result of observed intra-national ethnic diversity in these firms' markets of operation. Design/methodology/approach: This is a conceptual approach which promotes the idea that acculturation matters for service firms operating in multicultural markets and adopts relevant propositions related to service firms' strategy in such markets. Findings: Integrati...

Evolving impact of the auction houses in Turkish contemporary art market

OpenAIRE

Kaya, Güldehen

2017-01-01

There are vital institutions serving theproduction, distrubution and consumption of the contemporary art works andconstituting the value of art. One of those institutions, an Auction House, asbeing solely a commercial entity, directly affects the perception of the artvalue via pricing. However, market value is not necessarily a fair andsufficient indicator and does not necessarily correspond to the artist’s careerpath. According to the artists, the perception of value attributed by thatprice ...

Body art as branded labour : at the intersection of employee selection and relationship marketing

OpenAIRE

Timming, Andrew R.

2016-01-01

Using mixed methods, this paper examines the role of body art as a form of branded labour in customer-facing jobs. It brings together employee selection and relationship marketing into one framework, and uniquely conceptualizes body art as an asset in the labour market, rather than the traditional liability. In Study 1, 192 respondents with management experience participated in an online laboratory experiment in which they were asked to rate photographs of tattooed and non-tattooed job applic...

CRITERIA FOR INVESTING IN THE MARKET FOR THE VISUAL ARTS

Directory of Open Access Journals (Sweden)

Elio Amílcar Farfán Torrelles

2015-04-01

Full Text Available The market in the visual arts develops a complex activity which requiring identify many key variables to establish valid investment criteria, as to obtain reasonable profits. This requires intentionality differentiate between investment purchase or collection. Then, fixing as the central axes of analysis to the work and the artist, is investigated and the trajectory of iconic and pop compared to identify the criteria that the buyer should consider when purchasing a work of visual art, and that due segmented to this economic activity, accurate to invest parameters are needed.

Honeybee colony marketing and its implications for queen rearing ...

African Journals Online (AJOL)

Honeybee colony marketing and its implications for queen rearing and beekeeping development in Werieleke ... Thus, colony marketing is an important venture in Werieleke district of Tigray region. ... EMAIL FULL TEXT EMAIL FULL TEXT

Don't Just Applaud - Send Money! The Most Successful Strategies for Funding and Marketing the Arts.

Science.gov (United States)

Reiss, Alvin H.

This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual…

State of the art in marketing hospital foodservice departments.

Science.gov (United States)

Pickens, C W; Shanklin, C W

1985-11-01

The purposes of this study were to identify the state of the art relative to the utilization of marketing techniques within hospital foodservice departments throughout the United States and to determine whether any relationships existed between the degree of utilization of marketing techniques and selected demographic characteristics of the foodservice administrators and/or operations. A validated questionnaire was mailed to 600 randomly selected hospital foodservice administrators requesting information related to marketing in their facilities. Forty-five percent of the questionnaires were returned and analyzed for frequency of response and significant relationship between variables. Chi-square was used for nominal data and Spearman rho for ranked data. Approximately 73% of the foodservice administrators stated that marketing was extremely important in the success of a hospital foodservice department. Respondents (79%) further indicated that marketing had become more important in their departments in the past 2 years. Departmental records, professional journals, foodservice suppliers, observation, and surveys were the sources most often used to obtain marketing data, a responsibility generally assumed by the foodservice director (86.2%). Merchandising, public relations, and word-of-mouth reputation were regarded as the most important aspects of marketing. Increased sales, participation, good will, departmental recognition, and employee satisfaction were used most frequently to evaluate the success of implemented marketing techniques. Marketing audits as a means of evaluating the success of marketing were used to a limited extent by the respondents.

Challenges and opportunities for digital marketing within contemporary art book publishing

OpenAIRE

Grima, M-C

2017-01-01

This dissertation examines a number of challenges and opportunities in digital marketing within contemporary art book publishing. As products of a uniquely cross-pollinated strain of culture and publishing, their tactility and physicality are amongst their most appealing qualities, standing out in a world where so much takes place in a virtual space. The appeal of art books today is thought to be getting stronger and stronger as many other kinds of books dematerialise in the digital space,...

Challenges and Opportunities for Digital Marketing Within Contemporary Art Book Publishing

OpenAIRE

Grima, Marie-Claire

2017-01-01

To download this article, please click here.This dissertation examines a number of challenges and opportunities indigital marketing within con- temporary art book publishing. As products ofa uniquely cross-pollinated strain of culture and publishing, their tactility andphysicality are amongst their most appealing qualities, standing out in a worldwhere so much takes place in a virtual space. The appeal of art books todayis thought to be getting stronger and stronger as many other kinds of boo...

Shared Stakes, Distributed Investment: Socially Engaged Art and the Financialization of Social Impact

OpenAIRE

Rosamond, Emily

2016-01-01

This article examines the implications of the financialization of social impact and the emerging social impact bonds (SIBs) market for socially engaged art practices. How do SIBs, which allow for investment in social impact metrics, shift the broader contexts through which the value of social impact is understood in art discourses? In the British context, recent projects by Assemble, Open School East and others do important social work, yet echo the logic of the social investment market by ou...

Bank Consolidation in Nigeria: Marketing Implications and Challenges for the Surviving Banks

OpenAIRE

IE Ernest

2012-01-01

The purpose of this paper is to explore the marketing implications of the Nigerian bank consolidation with a view to theorizing the marketing challenges which Third World countries wishing to embark on the same exercise should watch out for. The research used secondary data sources to expose the status of marketing in the pre-consolidation era and goes further to put forward the marketing implications and challenges of the exercise. Delivery of quality services, repositioning of brand identi...

Market Segmentation, Customers, and Value Propositions Analysis for Polymer Clay Art Business Start-Up

Directory of Open Access Journals (Sweden)

Desman Hidayat

2016-05-01

Full Text Available Polymer clay art is one of the creative businesses that are recently starting to get a lot of attentions. To prepare a startup business in this field, analysis from a lot of aspects is needed. The purpose of this article was to explain the approach of the polymer clay art business startup from the market segmentation, customer, and value proposition side of the business. The method was applied by analyzing those steps in details. The analysis started from brainstorming to choose the market matching to business, the customer side, value proposition, and between both aspects. The result of the analysis shows the business focus of the polymer clay art business, where the value propositions are focusing on unique decorations, and several types of customer segments.

Art and Money

NARCIS (Netherlands)

Goetzmann, W.; Renneboog, L.D.R.; Spaenjers, C.

2010-01-01

This paper investigates the impact of equity markets and top incomes on art prices. Using a newly constructed art market index, we demonstrate that equity market returns have had a significant impact on the price level in the art market over the last two centuries. We also find empirical evidence

Art and money

NARCIS (Netherlands)

Goetzmann, W.; Renneboog, L.D.R.; Spaenjers, C.

2011-01-01

This paper investigates the impact of equity markets and top incomes on art prices. Using a newly constructed art market index, we demonstrate that equity market returns have had a significant impact on the price level in the art market over the last two centuries. We also find evidence that an

Enhancing the Relevance and Value of Marketing Curriculum Outcomes to a Liberal Arts Education

Science.gov (United States)

Petkus, Ed, Jr.

2007-01-01

Could marketing coursework be part of the general education requirements for all college students? This article describes the ways in which the professional school marketing curriculum model (Schibrowsky, Peltier, & Boyt, 2002) can complement and enhance liberal arts education outcomes. First, the general relationship between liberal arts…

Art of War and Its Implications on Marketing Strategies: Thinking like a Warrior

Directory of Open Access Journals (Sweden)

Filiz Bozkurt

2016-01-01

Full Text Available Throughout the evolution of marketing, as a result of increasing competition, there has been a shift from a production oriented approach to a marketing oriented approach. Strategic thinking that gives companies an advantage over their competitors gained importance. By the end of the 1980s, experts studying strategy looked back into rich military literature to find some basic principles to help them define strategies for today’s business environment. In this period warfare and its similarities with the business world were a great inspiration for marketers. The aim of this study is to show the relation between marketing strategies and military strategies. This exploratory research used secondary data. It is expected that, in the twenty-first century’s highly competitive conditions, this study will give marketers a different point of strategic view and contribute to marketing literature.

Conference Report: The Hunt for the Nibelungen Treasure. BVM Conference: "Qualitative Market Research—State of the Art and Prospects"

OpenAIRE

Thomas Kühn

2005-01-01

On March 9th, 2005, a conference entitled "Qualitative Market Research—State of the Art and Prospects" was held in Frankfurt/M., organized by the Association of German Social and Market Researchers (BVM e.V.). Because of the great interest generated by the conference it was repeated on April 20th, 2005. The aim of the conference was to bring together market research professionals from the supply and demand sector to discuss the state of the art of qualitative market research in Germany. Withi...

Introduction: Art and finance

Directory of Open Access Journals (Sweden)

Gerald Nestler

2016-12-01

Full Text Available The editorial premise of this special issue is that the adage ‘art and money do not mix’ is now wholly untenable. As detailed in our extended interview with Clare McAndrew, the art market has grown rapidly over the last twenty years, leading to systemic and structural changes in the art field. For some, this growth of the market and its significance for art is an institutional misfortune that, for all of its effects, is nonetheless inconsequential to the normative claim that art and money shouldn’t mix. This commonplace premise looks to keep the sanctity or romance of art from the business machinations of market mechanisms, as eloquently summarised by Oscar Wilde’s definition of cynicism (‘knowing the price of everything and the value of nothing’. This issue repudiates that normative moral code, and precisely for the reasons just stated: by now, the interests of the art market permeate all the way through the art system. The interests of the art market shape what is exhibited and where; what kinds of discourse circulate around which art (or even as art and in what languages; and what, in general, is understood to count as art. In short, the art market – comprising mainly of collectors, galleries and auction houses – is now the primary driver in what is valuable in art.

Household-food market relations and its implications for food ...

African Journals Online (AJOL)

Household-food market relations and its implications for food security of farm ... of this relationship and how it affects the dietary supply of the household needs to be ... the rural areas of Imo state using a multi-stage random sampling technique. ... and transportation facilities will in the long run improve market efficiency and ...

Economic implications of ASEAN integration for Malaysia's labour market

OpenAIRE

Rasiah, Rajah

2014-01-01

This paper examines the implications of the formation of the Association of Southeast Asian Nations (ASEAN) Economic Community (AEC) in 2015 on Malaysia’s labour market. The discussion centres on the nature of the structural change that Malaysia has experienced, especially since the 1980s, and how that has impacted on its labour market. Integration into ASEAN markets has obviously helped Malaysia enjoy the synergies of regional coordination. Although Malaysia’s economic growth has been steady...

Efficiency of European emissions markets: Lessons and implications

International Nuclear Information System (INIS)

Krishnamurti, Chandrasekhar; Hoque, Ariful

2011-01-01

While prior studies have shown that emission rights and futures contracts on emission rights are efficiently priced, there are no studies on the efficiency of the options market. Therefore, this study fills the gap. We examine empirical evidence regarding the efficiency of the options market for emissions rights in Europe. We employ the put-call parity approach to test the efficiency of options on emission rights traded in the European market. This implies that firms can trade options on emission rights in addition to other existing strategies in order to manage their greenhouse gas emissions. - Highlights: → Efficiency of the European options market for emissions. → Design implications for the development of emissions trading schemes in other countries. → Governance issues pertaining to emissions trading.

Implications of Carbon Regulation for Green Power Markets

Energy Technology Data Exchange (ETDEWEB)

Bird, Lori [National Renewable Energy Lab. (NREL), Golden, CO (United States); Holt, Ed [Ed Holt & Associates Inc., Harpeswell, ME (United States); Carroll, Ghita [National Renewable Energy Lab. (NREL), Golden, CO (United States)

2007-04-01

This paper examines the potential effects that emerging mandatory carbon markets have for voluntary markets for renewable energy, or green power markets. In an era of carbon regulation, green power markets will continue to play an important role because many consumers may be interested in supporting renewable energy development beyond what is supported through mandates or other types of policy support. The paper examines the extent to which GHG benefits motivate consumers to make voluntary renewable energy purchases and summarizes key issues emerging as a result of these overlapping markets, such as the implications of carbon regulation for renewable energy marketing claims, the demand for and price of renewable energy certificates (RECs), and the use of RECs in multiple markets (disaggregation of attributes). It describes carbon regulation programs under development in the Northeast and California, and how these might affect renewable energy markets in these regions, as well as the potential interaction between voluntary renewable energy markets and voluntary carbon markets, such as the Chicago Climate Exchange (CCX). It also briefly summarizes the experience in the European Union, where carbon is already regulated. Finally, the paper presents policy options for policymakers and regulators to consider in designing carbon policies to enable carbon markets and voluntary renewable energy markets to work together.

Implications of prospective payment under DRGs for hospital marketing.

Science.gov (United States)

Folland, S; Ziegenfuss, J T; Chao, P

1988-12-01

The authors analyze the hospital marketing implications of Medicare's prospective payment system under DRGs. They take an appropriately broad view of marketing and consider related impacts on culture, structure, and management, in addition to the traditional marketing mix. The article serves to present in one place the ideas and discussions on the subject from a wide and disparate literature. The aim throughout is to identify those marketing responses warranting recommendation. The recommendations are assembled in a concluding section. Though many of the ideas are not new, they have yet to be widely adopted by hospitals. Hence they represent untapped marketing opportunities attributable to the advent of the DRG system. The authors conclude with suggestions for future research.

Market-Driven Management: the Policy Implications

OpenAIRE

Bellini, Nicola

2008-01-01

The first policy implication of the diffusion of a Market-Driven Management approach is the same as the spreading of globalization, i.e. the obsolescence of industrial policies as traditionally designed and managed by Nation-States with the established toolbox of protectionism and subsidies, picking 'national champions', etc. The growing asymmetry between the physical jurisdiction of political bodies and the global operation space of modern corporations feeds the apparent trend toward company...

Art and Money

NARCIS (Netherlands)

Goetzmann, W.; Renneboog, L.D.R.; Spaenjers, C.

2009-01-01

This paper investigates the impact of equity markets and top incomes on art prices. Using a long-term art market index that incorporates information on repeated sales since the eighteenth century, we demonstrate that both same-year and lagged equity market returns have a significant impact on the

THE IMPLICATIONS OF LIQUIDITY CRISES IN THE CONTEXT OF EMERGING CAPITAL MARKET

OpenAIRE

Felicia Ramona Birău

2012-01-01

This article aims to highlight the implications of liquidity crises in the context of emerging capital market. Capital markets, and especially emerging capital market appear to behave notably differently during periods of liquidity crises in comparison with periods of stability. The concept of emerging capital market itself is in obvious antithesis to the idea of financial equilibrium. This particular category of capital markets is characterized in a certain measure by profound institutional,...

Shared stakes, distributed investment: Socially engaged art and the financialization of social impact

Directory of Open Access Journals (Sweden)

Emily Rosamond

2016-12-01

Full Text Available This article examines the implications of the financialization of social impact and the emerging social impact bonds (SIBs market for socially engaged art practices. How do SIBs, which allow for investment in social impact metrics, shift the broader contexts through which the value of social impact is understood in art discourses? In the British context, recent projects by Assemble, Open School East and others do important social work, yet echo the logic of the social investment market by outsourcing social impact. Rather than dismissing socially engaged art initiatives as having been recuperated by financialized capitalism, I suggest the need to develop new ways of achieving a double reading of these works as they relate to – and upset the distinctions between – stakeholder and bondholder valuation.

Segmenting the Performing Arts Markets: The Case of Czech National Theater Attenders’ Motivations

Directory of Open Access Journals (Sweden)

Chytková Zuzana

2012-09-01

Full Text Available Strategic marketing instruments such as segmentation and targeting can benefit performing arts institutions and render their offer more competitive. To segment classical performing arts audiences, however, the traditionally used variable is social class. In this paper, it is argued that such often suggested traditional segmentation criteria can prove to be context-insensitive and as such cannot be applied invariably across different settings. Based on an analysis of Czech National Theater audiences and its motivations, we propose the sought benefit of the theater visit as an alternative segmentation basis that may prove to be more context-sensitive.

Art and Finance: Fine Art Derivatives

OpenAIRE

Francesco Strati; Laura Quattrocchi

2014-01-01

This work is intended to introduce a new kind of asset, the so called art asset. This financial tool is an asset whose value is related to an art-work, and in particular to the artist reputation. It will be shown the evaluation of an art asset by using a particular kind of volatility, the α-hedging. This tool normalizes the prices volatility of the art-works of an artist (or an art-movement) by a sentiment index referred to the Art Market. At last we shall show how the art assets' values are ...

Art and Finance: Fine Art Derivatives

Directory of Open Access Journals (Sweden)

Francesco Strati

2014-04-01

Full Text Available This work is intended to introduce a new kind of asset, the so called art asset. This financial tool is an asset whose value is related to an art-work, and in particular to the artist reputation. It will be shown the evaluation of an art asset by using a particular kind of volatility, the α-hedging. This tool normalizes the prices volatility of the art-works of an artist (or an art-movement by a sentiment index referred to the Art Market. At last I shall show how the art assets’ values are related to an art-call option.

The application of "integrated marketing communications" to social marketing and health communication: organizational challenges and implications.

Science.gov (United States)

Nowak, G; Cole, G; Kirby, S; Freimuth, V; Caywood, C

1998-01-01

Influencing consumer behavior is a difficult and often resource-intensive undertaking, with success usually requiring identifying, describing, and understanding target audiences; solid product and/or service positioning relative to competitors; and significant media and communication resources. Integrated marketing communication (IMC) is a new way of organizing and managing persuasive communication tools and functions which involves realigning communications to consider the flow of information from an organization from the viewpoint of end consumers. Although the application of IMC to social marketing remains relatively unexplored, the IMC literature and recent efforts by the US Centers for Disease Prevention and Control suggest that integrated communication approaches have much to offer social marketing and health communication efforts. IMC, IMC and social marketing, and implications of IMC for public and private sector social marketing programs are discussed.

State-of-the-art research: optimal investment in market-based electric power systems

Energy Technology Data Exchange (ETDEWEB)

Hope, Einar; Skjeret, Frode

2008-04-15

The purpose of this state-of-the-art research paper is to surveying the literature on investment in market based electric power systems as a background for identifying and discussing some important issues in the optimal design and operation of such systems. A fundamental distinction has to be made between investment in the competitive part of the power system (generation and trading) on the one hand and the natural monopoly part (network infrastructure) on the other. The paper starts with a listing and discussion on market characteristics and properties of electric power and goes on to discussing performance criteria and potential sources of market failure for optimal electric power investment. After the literature survey there is a discussion of conditions under which optimal investment may occur. (author). 78 refs., figs

On the economic analysis of problems in energy efficiency: Market barriers, market failures, and policy implications

International Nuclear Information System (INIS)

Sanstad, A.H.; Koomey, J.G.; Levine, M.D.

1993-01-01

In his recent paper in The Energy Journal, Ronald Sutherland argues that several so-called ''market barriers'' to energy efficiency frequently cited in the literature are not market failures in the conventional sense and are thus irrelevant for energy policy. We argue that Sutherland has inadequately analyzed the idea of market barrier and misrepresented the policy implications of microeconomics. We find that economic theory, correctly interpreted, does not provide for the categorical dismissal of market barriers. We explore important methodological issues underlying the debate over market barriers, and discuss the importance of reconciling the findings of non-economic social sciences with the economic analysis of energy demand and consumer decision-making. We also scrutinize Sutherland's attempt to apply finance theory to rationalize high implicit discount rates observed in energy-related choices, and find this use of finance theory to be inappropriate

On the economic analysis of problems in energy efficiency: Market barriers, market failures, and policy implications

Energy Technology Data Exchange (ETDEWEB)

Sanstad, A.H.; Koomey, J.G.; Levine, M.D.

1993-01-01

In his recent paper in The Energy Journal, Ronald Sutherland argues that several so-called ``market barriers`` to energy efficiency frequently cited in the literature are not market failures in the conventional sense and are thus irrelevant for energy policy. We argue that Sutherland has inadequately analyzed the idea of market barrier and misrepresented the policy implications of microeconomics. We find that economic theory, correctly interpreted, does not provide for the categorical dismissal of market barriers. We explore important methodological issues underlying the debate over market barriers, and discuss the importance of reconciling the findings of non-economic social sciences with the economic analysis of energy demand and consumer decision-making. We also scrutinize Sutherland`s attempt to apply finance theory to rationalize high implicit discount rates observed in energy-related choices, and find this use of finance theory to be inappropriate.

Educational Policies and the Labour Market in the Visual Arts – the Paradigm Shift

Directory of Open Access Journals (Sweden)

Jelena Glišić

2016-04-01

Full Text Available This paper presents the key findings of an extensive research into the role of university-level visual art education in the preparation of visual artists for the successful transition from the academic environment to the art ‘labour market’. Starting from an assumption that higher visual arts education may be a significant factor in redefining the career paths of the visual arts graduates in Serbia, it reviews the recent changes in concepts and programs of university-level visual arts education in Europe and in Serbia. Education policies increasingly foresee the necessity of conscious compliance of education with society as a whole, bearing in mind the wide range of social roles that visual art and professionals from this field may assume. This is especially important for Serbia, since culture is considered one of the country’s most important assets in re-positioning itself on a mental map of Europe. In this paper I will map the main issues, briefly present the historical development of art school programs in Europe and in Serbia, and I will present the concept of the Management in Fine Arts course designed for the BA level at the Fine Art Schools which was designed to endow students with the opportunity to attain basic ‘labour market skills’, and provide them with knowledge and skills necessary to direct their professional development in such manner to enable them to easily find their place in various areas of contemporary society.

Antitrust implications of utility participation in the market for remote photovoltaic systems

International Nuclear Information System (INIS)

Starrs, T.J.

1994-01-01

Remote photovoltaic systems are an important niche market in the development of a viable photovoltaics industry. Electric utilities in the US have started offering remote photovoltaic service. Utilities have the potential to use their monopoly power in regulated markets to unfair competitive advantage in competitive markets. Therefore, utility participation in remote photovoltaic markets raises potentially significant issues of antitrust law and policy. This paper describes some of the legal and factual criteria that US courts and regulatory agencies are likely to use in assessing the antitrust implications of utility participation in the market for remote photovoltaic systems

On the economic analysis of problems in energy efficiency: Market barriers, market failures, and policy implications

Energy Technology Data Exchange (ETDEWEB)

Sanstad, A.H.; Koomey, J.G.; Levine, M.D.

1993-01-01

In his recent paper in The Energy Journal, Ronald Sutherland argues that several so-called market barriers'' to energy efficiency frequently cited in the literature are not market failures in the conventional sense and are thus irrelevant for energy policy. We argue that Sutherland has inadequately analyzed the idea of market barrier and misrepresented the policy implications of microeconomics. We find that economic theory, correctly interpreted, does not provide for the categorical dismissal of market barriers. We explore important methodological issues underlying the debate over market barriers, and discuss the importance of reconciling the findings of non-economic social sciences with the economic analysis of energy demand and consumer decision-making. We also scrutinize Sutherland's attempt to apply finance theory to rationalize high implicit discount rates observed in energy-related choices, and find this use of finance theory to be inappropriate.

Primary and Secondary Labor Markets: Implications for Vocational Rehabilitation.

Science.gov (United States)

Hagner, David

2000-01-01

Reviews theoretical and empirical work in labor economics and the sociology of work relating to the segmentation of the labor market into a primary and a secondary sector and examines the implications for vocational rehabilitation. Transition into primary sector employment is explored as an important aspect of career development for individuals…

Achieving energy efficiency in restructured markets, implications for IRP

International Nuclear Information System (INIS)

Giraldo, J.M.M.

1997-01-01

The shift of the focus of the vertically integrated model to the new unbundled models of organization to attain a ''new competitive'' Electricity Supply Industry brings new subjects into IRP (Integrated Resource Planning) study. The decision centralization on new capacity additions is being substituted by market mechanisms, changing the implementation of the IRP regarding both the construction of new capacity and the DSM. The implication for DSM is that, without a central planning process, it will not be possible to carry out IRP. In some countries they are implementing policies tending to create a more favourable attitude towards energy efficiency, in products and services. The conventional programmes of Demand-Side Management are being redesigned as added-value services to conserve or create market quota through Market Transformation mechanisms, such as Technology Procurement. (author)

The art of designing markets.

Science.gov (United States)

Roth, Alvin E

2007-10-01

Traditionally, markets have been viewed as simply the confluence of supply and demand. But to function properly, they must be able to attract a sufficient number of buyers and sellers, induce participants to make their preferences clear, and overcome congestion by providing both enough time to make choices and a speedy means of registering them. Solutions to these challenges are the province of market design--a blend of game theory and experimental economics. Roth, a professor of both business and economics at Harvard, is a leading market designer. He and his colleagues have rescued failing markets by, for example, designing labor clearinghouses through which U.S. doctors get their first jobs and auctions through which the Federal Communications Commission sells licenses for parts of the radio broadcast spectrum. They have also created marketlike allocation procedures that involve neither prices nor an exchange of money; these include systems for assigning children to schools in Boston and New York and for facilitating exchanges of kidneys. Computers enable the design of "smart markets" that combine the inputs of users in complex ways: In kidney exchange, they run through every possible match of donors and recipients to arrange the greatest possible number of transplants. In the future, computers may make it possible to auction bundled goods, such as airport takeoff and landing slots. As online markets--like those for jobs and dating--proliferate, a growing understanding of markets in general will provide virtually limitless opportunities for market design.

Arte y marketing: Esfuerzos interdisciplinarios para una cultura de conciencia socio-ambiental

OpenAIRE

Belis Paulino, Elisaul

2014-01-01

Partiendo de referencias teóricas de Baudrillard, Kosuth, Debord, Kotler, Armstrong, Hagtvedt y Patrick se analiza la situación de la sociedad de consumo actual, así como iniciativas realizadas para generar conciencia ambiental. Se plantea la oportunidad de sumar esfuerzos de disciplinas como el Arte y el Marketing con la finalidad de traer propuestas que contribuyan a comunicar temas socio-ambientales. Viéndose casos de artistas como Colbert y Jordan, y campañas de ma...

Race and Racelessness in CMO Marketing: Exploring Charter Management Organizations' Racial Construction and Its Implications

Science.gov (United States)

Hernández, Laura E.

2016-01-01

As schools face growing competitive pressures, researchers have investigated the increasing reliance on marketing and its implications for various racial and socioeconomic groups. Although research has expanded our knowledge of marketing's gatekeeping qualities, it has less often considered the manner in which school marketing efforts contribute…

Markets framed by culture : The role of local contexts in the rise of contemporary art commerce in Russia and India

NARCIS (Netherlands)

Komarova, N.

2018-01-01

How can we explain the diversity of ways in which local contexts affect the development of new markets? This dissertation takes the proliferation of contemporary art commerce across the globe that started in the late 1980s as an opportunity to answer this question by undertaking the study of art

Art as an investment in a historical perspective

NARCIS (Netherlands)

David, Geraldine

2016-01-01

This dissertation studies the price formation mechanisms on the art market. More specifically, it uses historical data to test the impact of several factors on the French art market between 1860 and 1950 and on the Belgian art market between 1945 and 1950. The first paper investigates the link

Socio-Cultural Theories of Cognitive Development: Implications for Teaching Theory in the Visual Arts.

Science.gov (United States)

Fielding, Rob

1989-01-01

Explicates the socio-cultural developmental theories of Vygotsky and Feuerstein which advocate teacher mediated learning in order to stimulate and accelerate development. Implications for art education include the need for the teacher to become involved in the enculturation of the child into the thinking processes and conceptual organization of…

MARKETING IMPLICATION IN WINE ECONOMY

Directory of Open Access Journals (Sweden)

Ştefan MATEI

2014-11-01

Full Text Available The wine, a very complex product in viticulture, has proved its tremendous importance not only to the individual but rational nutrition and increasing national income of a country cultivators (evidenced by the upward trend of the share of crop production horticulture and viticulture in the global economy agricultural. More interesting is, given the continued growth in the number of scientific publications and their quality (at least since the 1980s - where "wine" is the centerpiece of these studies - we can not but be witnessing a growing interest more to this "potion" and found that the growing popularity of wine in the science reveals the emergence of a new academic field, ie "wine economy" (or wine-economy. This study aims to make a foray into "wine economy" and to outline some of the implications of marketing in this area.

“Do We Have LIFT-Off?” Social Media Marketing and Digital Performance at a British Arts Festival

OpenAIRE

Miles, S

2017-01-01

Arts festivals have been explored through many lenses, but social media marketing and digital performance are less studied. The potential of social media networks in digital performance is exemplified by the London International Festival of Theatre (LIFT), which repositions social media technology as an enabler for audiences to co-produce digitally oriented performance. This article argues that the relationship between social media marketing and performance is more hybridized than often assum...

Implications of Market Frictions : Serial Correlations in Indexes on the Emerging Stock Markets in Central and Eastern Europe

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Joanna Olbrys

2014-01-01

Full Text Available Implications of market frictions in the context of serial correlations in indexes on the Central and Eastern European (CEE stock markets have been analysed. Market frictions, such as non-trading effects, bid/ask spreads, other transaction costs, etc., may be detected by direct measurement, or by indirect identification. Direct measurement of frictions is difficult as intraday trading data are unavailable in the case of most of the emerging CEE stock markets. Indirect identification may be conducted by detecting some empirical phenomena. One of them is evidence of serial correlations in indexes, the so-called the Fisher effect. We explore the problem of serial correlations in indexes on the eight CEE stock markets using data samples from each CEE market separately, as well as a "common trading window" approach, which is widely applied in the case of databases with multivariate time series. The evidence is that nonsynchronous trading effect II between markets may substantially disrupt the analysis of index returns on a domestic market. Using a synchronized database, one may erroneously conclude that the Fisher effect does not exist, although it is present. (original abstract

Returns on Indian Art during 2000-2013

OpenAIRE

Jenny Rae Hawkins; Viplav Saini

2014-01-01

The market for modern Indian art is an emerging art market, having come into a proper existence only in the late 1990s. This market saw tremendous growth in its initial years and then a downturn that started around 2007-2008. Using data from auctions conducted by a major Indian art auctioneer, we estimate via hedonic regression a price index for paintings and drawings by Indian artists sold during 2000-2013. We are able to thus estimate a rate of return on Indian art as an investment and also...

Marketing Cultural. La gestión de públicos en espacios de exhibición de artes escénicas

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Hugo Gorziglia Schmidt

2015-01-01

Full Text Available Resumen El marketing como disciplina empresarial aplicada a las artes y la cultura, ha sido considerado desde un instrumento que la mercantiliza a través de la búsqueda de objetivos transaccionales, hasta ser un elemento central en la filosofía de la organización cultural. De esta manera, las herramientas que ofrece el marketing cultural posibilita acercase a la ciudadanía (públicos y no-públicos a través del conocimiento que se puede obtener de ellos, y por tanto, generar un mayor impacto social y económico en el territorio. En el contexto actual donde las TIC son un elemento que empodera a los públicos en cuanto a su decisión de participar y/o consumir artes escénicas, además del rol como proscriptores ante comunidades virtuales, hace que sea una gran oportunidad para los teatros el uso de estas herramientas que permitan acercarse a ellos, conocerlos y gestionarlos. Abstract Marketing as a business discipline applied to the arts and culture has been considered from an instrument that commodifies culture through searching for transactional objectives, until to be central to the philosophy of cultural organization. Thus, the tools offered the cultural marketing allows approaching the citizenship (public and nonpublic through knowledge that we can get from them and thus generate greater social, territorial and economic impact. In the current context where ICT is an empowerment element for the public in their decision to participate and/or consume performing arts, in addition to the role as prescribers before the virtual communities, makes it a great opportunity for theater use these tools that allow to approach them, meet and manage them.

Conference Report: The Hunt for the Nibelungen Treasure. BVM Conference: "Qualitative Market Research—State of the Art and Prospects"

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Thomas Kühn

2005-09-01

Full Text Available On March 9th, 2005, a conference entitled "Qualitative Market Research—State of the Art and Prospects" was held in Frankfurt/M., organized by the Association of German Social and Market Researchers (BVM e.V.. Because of the great interest generated by the conference it was repeated on April 20th, 2005. The aim of the conference was to bring together market research professionals from the supply and demand sector to discuss the state of the art of qualitative market research in Germany. Within this report the main topics and discussions from the conference will be summarized and evaluated in relation to their meaning for qualitative market research in Germany. The presentations revealed that qualitative market research in Germany is a diverse enterprise. The conference was an important step to optimize transparency and knowledge-management within qualitative market research. First, the variety of the presented approaches was helpful: After an introduction on essential features of qualitative research that laid a theoretical foundation and a point of reference for the following discussion, qualitative market research was presented in five talks from psychodynamic, cognitive, ethnological and systemic perspectives. Second, the final clients’ forum provided the opportunity for intensive and fruitful discussions between market researchers from business organizations and institutes. In practice, the meaning of qualitative methods within the market research process differs broadly between organizations. It became clear that market researchers frequently combine qualitative and quantitative approaches, but that there is still the need to discuss how this integration of methods can be realized systematically and in the best way. Additionally, it was suggested that further discussion is needed on the importance of qualitative research by itself, e.g. in its meaning for predictions and consultancy needs. Summarizing, the conference illustrated that

Oil market in the 1990s: implications for ESCWA countries

International Nuclear Information System (INIS)

Gault, J.; Karbassioun, B.

1992-01-01

This paper, prepared for the ESCWA Expert Group Meeting in Amman, Jordan, 20-23 November 1989, concerns the outlook for oil markets in the coming decade and the implications of certain market trends for the ESCWA countries, including both the energy exporting and energy importing members of ESCWA. It is argued that increasing oil consumption may well bring world oil production close to physical capacity before the end of the 1990s, thereby provoking an increase in real oil prices. It is further argued that the uncertainty surrounding this scenario is asymmetric; it is more likely that real oil prices will rise than that they will remain stable or fall. Other major trends, including enhanced worldwide concern for the environment and the bilateralization of world trade, also will affect ESCWA countries. The authors conclude that member countries should expand petroleum exploration activities, improve the operating efficiency of their national oil companies, bring domestic energy prices into line with world markets, expand natural gas development and marketing efforts, participate in multilateral trade negotiations, and expand co-ordination in all energy matters. (Author)

MARKETING CULTURAL

Directory of Open Access Journals (Sweden)

Claudia Gómez Ramírez

2013-07-01

Full Text Available Este artículo analiza la definición de "Marketing" Cultural y la adaptación y beneficios del "marketing" tradicional respecto al conjunto de manifestaciones artísticas de las diversas industrias involucradas en el sector cultural o artístico; asimismo, se desagregan los conceptos básicos que lo componen como factor de éxito en dichas empresas. Se hace uso de la exposición de casos específicos para ilustrar la articulación de estos dos conceptos aparentemente contrapuestos, cultura y "marketing", y registra algunas reflexiones para que el lector se involucre en la construcción del concepto aquí presentado.

Affective Education: Its Implications for Teaching a Communication Arts Course in the College English Program.

Science.gov (United States)

Anderson, Sada Mae

This study reviews, analyzes, and summarizes the scientific research and professional literature pertaining to affective education (education concerned with the emotional needs of the learners) in order to determine its implications for a communication arts course in the English program. A review of the literature indicated that when the basic…

Fashion Arts. Curriculum RP-54.

Science.gov (United States)

Ontario Dept. of Education, Toronto.

GRADES OR AGES: Grades 11 and 12. SUBJECT MATTER: Fashion arts and marketing. ORGANIZATION AND PHYSICAL APPEARANCE: The guide is divided into two main sections, one for fashion arts and one for marketing, each of which is further subdivided into sections for grade 11 and grade 12. Each of these subdivisions contains from three to six subject…

Arts Marketing as Signification: A Western Strategy?

NARCIS (Netherlands)

Kolsteeg, Johan

2017-01-01

This contribution discusses arts consumption as a process of value creation that starts before the actual confrontation with an artistic work. The contribution analyses online informative texts produced by institutional and artist-run organisations in the field of contemporary visual arts, both in

Teaching Art Criticism As Aesthetic Inquiry

Science.gov (United States)

Ecker, David W.

1972-01-01

The teaching model in the visual arts will be derived less from the painter and more from the art critic as art education moves into aesthetic inquiry. There are implications for other arts as well. (Editor)

Leakage Implications for European Timber Markets from Reducing Deforestation in Developing Countries

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Mattias Boman

2012-08-01

Full Text Available Forest management strategies and policies such as REDD (reduced emissions from deforestation and forest degradation may have unintentional implications for forest sectors in countries not targeted by such policies. The success of a policy effort like REDD would result in a significant reduction in deforestation and forest degradation and an ensuing reduction in the supply of natural forest timber production within participating countries. This could in turn result in price increases, inducing a supply response outside project boundaries with possible implications for forest management as well as global carbon emissions. This paper reviews the literature to discern potential timber market implications for countries sourcing wood products from developing countries affected by REDD related conservation efforts. The literature reviewed shows varying degrees of market effects leakage—policy actions in one place creating incentives for third parties to increase timber harvesting elsewhere through the price mechanism—ranging from negligible to substantial. However, wood products in the studies reviewed are dealt with on quite an aggregated scale and are assumed to be more or less perfect substitutes for wood products outside conservation effort boundaries. The review suggests that a thorough mapping of the end-uses of tropical timber is needed to comprehensively analyze impacts on wood-product markets in regions such as Europe from conservation efforts in tropical developing countries. The types of tropical timber expected to be affected, in which applications they are used, which are the most likely substitutes and where they would be sourced, are issues that, along with empirical analysis of supply and demand price elasticities and degree of substitutability, should be investigated when assessing the overall effectiveness of REDD.

Working with Handicapped Art Students.

Science.gov (United States)

Silver, Rawley A.

Presented at the 1979 National Art Education Association Convention on the arts in special education, the paper focuses on studies of the aesthetic and therapeutic use of special art procedures with handicapped students. The art education needs of handicapped students are briefly discussed, along with the impact and implications of new…

Implications of carbon cap-and-trade for US voluntary renewable energy markets

International Nuclear Information System (INIS)

Bird, Lori A.; Holt, Edward; Levenstein Carroll, Ghita

2008-01-01

Many consumers today are purchasing renewable energy in large part for the greenhouse gas (GHG) emissions benefits that they provide. Emerging carbon regulation in the US has the potential to affect existing markets for renewable energy. Carbon cap-and-trade programs are now under development in the Northeast under the Regional Greenhouse Gas Initiative (RGGI) and in early stages of development in the West and Midwest. There is increasing discussion about carbon regulation at the national level as well. While renewable energy will likely benefit from carbon cap-and-trade programs because compliance with the cap will increase the costs of fossil fuel generation, cap-and-trade programs can also impact the ability of renewable energy generation to affect overall CO 2 emissions levels and obtain value for those emissions benefits. This paper summarizes key issues for renewable energy markets that are emerging with carbon regulation, such as the implications for emissions benefits claims and voluntary market demand and the use of renewable energy certificates (RECs) in multiple markets. It also explores policy options under consideration for designing carbon policies to enable carbon markets and renewable energy markets to work together

Sentiment and art prices

NARCIS (Netherlands)

Penasse, J.N.G.; Renneboog, L.D.R.; Spaenjers, C.

We hypothesize the existence of a slow-moving fad component in art prices. Using unique panel survey data on art market participants’ confidence levels in the outlook for a set of artists, we find that sentiment indeed predicts short-term returns.

SOLVENCY II: THE IMPLICATIONS OF ITS APPLICATION ON THE ROMANIAN INSURANCE MARKET

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Ioan Marius Ciotina

2014-07-01

Full Text Available Solvency II is a European directive whose purpose is to update the regulations concerning the insurance market. This is more than a set of rules on the solvency of insurance companies and is a comprehensive set of rules on the entire insurance market from solvency, liquidity and information asymmetry between actors to an insurance transaction. The aim of this article is to present the implications of applying Solvency II in Romania and the changes that will occur on the insurance market. We also present the advantages of moving from the current regulation, namely Solvency I to Solvency II Directive, both by comparative analysis between both directly and through analysis of test results QIS5 applied in Romania. We will also show the current situation of the insurance market by emphasizing evolution and the solvency margin of solvency for the last six years from 2007, the year before the financial crisis and in 2012, the year for which there last available data.

Integration scenarios of Demand Response into electricity markets: Load shifting, financial savings and policy implications

International Nuclear Information System (INIS)

Feuerriegel, Stefan; Neumann, Dirk

2016-01-01

Demand Response allows for the management of demand side resources in real-time; i.e. shifting electricity demand according to fluctuating supply. When integrated into electricity markets, Demand Response can be used for load shifting and as a replacement for both control reserve and balancing energy. These three usage scenarios are compared based on historic German data from 2011 to determine that load shifting provides the highest benefit: its annual financial savings accumulate to €3.110 M for both households and the service sector. This equals to relative savings of 2.83% compared to a scenario without load shifting. To improve Demand Response integration, the proposed model suggests policy implications: reducing bid sizes, delivery periods and the time-lag between market transactions and delivery dates in electricity markets. - Highlights: •Comparison of 3 scenarios to integrate Demand Response into electricity markets. •These are: optimize procurement, offer as control reserve, avoid balancing energy. •Ex post simulation to quantify financial impact and policy implications. •Highest savings from load shifting with a cost reduction of 3%. •Model suggests reducing bid sizes, delivery periods and time lags as policy issues.

Postinternet Marketing: For a Philosophy and Art of Online Marketing

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Václav Janoščík

2014-12-01

Full Text Available While we are living in rapidly changing environment driven by the online services, marketing has been rather reluctant in serious apprehending of these consequences. We do not aim to analyse this complex delay that we call conceptual jetlag here. (Conceptual consciousness of marketing is far behind the velocity of the plane online services. Rather we try to establish certain switchback that is driven by concept of philosophy by Gilles Deleuze and Félix Guattari and the artistic notion of postinternet. By these means we aim at unveiling the general drive of marketing: The product (take Photoshop as an instance is meant not only to satisfy our needs and desires. It is creates them. This basic assumption of marketing and the dominance of online environment can elucidate each other since the "fluid ontology" of virtual environment consists precisely in the possibility of being formed by the will of its users.

Communication Solutions by Improving Interactive Art Projects

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Gintarė Vainalavičiūtė

2016-03-01

Full Text Available The article examines the emergence of new forms of expression in modern society such as technology, which makes the traditional art active and the users are drawn into the processes of creation and dissemination. Interactive art technology gradually integrates more and more people to be interested on it because of its innovative and interesting concept and idea. Interactive art removes traditional boundaries between the artist and “public”. Appearance of the new modern technologies in the art provoked the development of the interactive art which later evolved into some other forms of art as cinema, interactive dance, music and etc. The article is based on Lithuanian and foreign academic works, interactive art definition is provided the theoretical aspect of an interactive art projects is highlighted. The modern theories of marketing communications are defined. To solve examined issues marketing communication model with highlighted key elements is proposed.

El “Anclaje y Ajuste”, una herramienta de Marketing para analizar el poder de las referencias en el Arte, el Diseño y la Arquitectura = "Anchoring and Adjustment", a Marketing tool to analyse references in Art, Design and Architecture

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Guillermo García-Badell

2014-12-01

Full Text Available El uso de referencias (obras anteriores, imágenes inspiradoras, o ideas generales está muchas veces en el origen de los proyectos artísticos, de diseño y de Arquitectura. Por otro lado, estas asociaciones sirven muchas veces para comunicar los objetivos creativos de artistas y diseñadores: se considera que usuarios y espectadores se sienten más cómodos cuando existen referencias entre los conceptos abstractos utilizados y ciertas imágenes figurativas e ideas comunes accesibles en el mundo que los rodea. Se da por supuesto que las referencias afectan a los juicios sobre las obras artísticas y sobre los diseños. Se estudia cómo los autores usan esas asociaciones en sus procesos creativos, pero existe un vacío acerca de cómo funciona el proceso de evaluación por parte de espectadores y usuarios. Dicho desde una perspectiva económica, sabríamos cómo se diseña un producto y deduciríamos, a partir de ahí, ciertas consecuencias sobre sus ventas. Sin embargo, en el ámbito del Marketing, parecería absurdo plantearse cuáles son esas consecuencias sin estudiar el Comportamiento del Consumidor desde que se acerca a ese producto hasta que toma una decisión de compra.El fenómeno de “Anclaje y ajuste” explica, desde el ámbito del Marketing, cómo se necesitan y utilizan referencias para juzgar los productos. De esta forma, el propósito del presente artículo es el de explicar este fenómeno de “Anclaje y Ajuste”, y ofrecer así nuevas vías para su aplicación en el ámbito del Arte, el Diseño y la Arquitectura.Abstract  Artistic and Design works are usually inspired by different references (previous works, images, or simply, ideas. On the other hand, these references are usually useful to communicate creative goals; it is considered that users and viewers feel comfortable when figurative images translate abstract concepts. The role of references in the creative processes has been widely studied before. At the same time

The Performing Arts: Trends and Their Implications

National Research Council Canada - National Science Library

2001-01-01

... and contributions needed to meet expenses. How can these stories be reconciled? What are the overall trends affecting the performing arts in the last few decades, and what do they imply about the future of arts in America?

The fate of Spanish furniture on the art market as reflection of its social valuation

Directory of Open Access Journals (Sweden)

Caruana Moyano, Sonsoles

2011-06-01

Full Text Available In Spain furniture did not begin to be dealt with as material for scholarly research —with notable exceptions— until the 1970s. Likewise at that time a new form of art sales appeared on the national scene in addition to antique and art dealers: auctions, invented in England 200 years earlier. Thus the scholarly and the commercial came together: rigorous publications, thorough studies and catalogues of furniture which encouraged the appearance of new pieces, in many instances via the channel of the art market- that in turn nourished serious studies. Consequently furniture began to be valued in the broadest sense of the term, leading to its conservation, its dissemination and fixing its monetary worth.

El mueble no comenzó a ser tratado en España como objeto de estudio científico —salvo honrosas excepciones— hasta la década de 1970. En ese momento irrumpe además en el panorama nacional una nueva forma de venta de arte, al margen de anticuarios y marchantes: las subastas, nacidas dos siglos atrás en Inglaterra. Así, lo académico y lo comercial se aúnan: publicaciones rigurosas, estudios concienzudos y catálogos de mobiliario, favorecen la aparición de nuevas piezas en muchas ocasiones a través del canal del mercado del arte, que, a su vez, nutren dichos estudios. Se aprende a valorar, en el sentido más amplio del término, el mobiliario. Lo que lleva a su conservación, su divulgación y también, por qué no, a establecer su valor pecuniario.

Philosophy of art and art of philosophy | Etim | Sophia: An African ...

African Journals Online (AJOL)

This paper is an attempt to examine the relationship between philosophy and art. Philosophy and art can be seen primarily as two distinct but logically related phenomena in human experience. For although they differ in subject matter, each of them does have implications for the other in the sphere of knowledge and ...

Creative Marketing in Media

Directory of Open Access Journals (Sweden)

Aleksandra Brakus

2016-05-01

Full Text Available Art is a human activity which aims to stimulate the senses, mind and spirit. It is an activity that was created with the intention to transmit emotions and ideas. The need for art comes from human creativity. Many scientific disciplines such as psychology, sociology, art, are exploring the concept of creativity. The presence of creativity in marketing is not sufficiently explored. We live in a time that is characterized by rapid technological advances and changes. We are meeting with a large number of advertisements and our consciousness has already built a “defense” against advertising. We do not notice many advertisements and become blind to most of them. Companies must be extremely creative if they want to send a specific message and to gain public attention. Creative marketing is a combination of marketing and creativity. It is useful in theoretical and practical terms, and can use all types of media to achieve their goal. Creativity has benefits of marketing because it can express through it, and the marketing gets benefits of creativity because on that way it gets a new look and a becomes a marketing of new age.

Pictures in Pictures: Art History and Art Museums in Children's Picture Books

Science.gov (United States)

Yohlin, Elizabeth

2012-01-01

Children's picture books that recreate, parody, or fictionalize famous artworks and introduce the art museum experience, a genre to which I will refer as "children's art books," have become increasingly popular over the past decade. This essay explores the pedagogical implications of this trend through the family program "Picture Books and Picture…

The art of packaging: An investigation into the role of color in packaging, marketing, and branding

Directory of Open Access Journals (Sweden)

Behzad Mohebbi

2014-12-01

Full Text Available The purpose of this study is to contribute to the existing research in the field of packaging and marketing and shed more light on the psychology of colors and their effect on packaging and marketing. Nowadays, packaging is proved to be one of the significant factors in the success of promoting product sale. However, there is a perceived gap with respect to the different aspects of packaging, in particular the graphics, design, and color of packaging. The current study provides a comprehensive overview of packaging. It elaborates on different aspects of packaging and summarizes the findings of the most recent research conducted to date probing into packaging from different perspectives. It also discusses the role of color, i.e., the psychology of colors, and graphics in packaging and product sale. It is argued that graphics and color play key roles in promoting product sale and designers and marketers should attach a great deal of importance to color in packaging. The implications for producers, marketers, practitioners, and researchers are discussed in detail and suggestions for future research are provided.

A Future in Fashion: Designing Wearable Art

Science.gov (United States)

Brew, Charl Anne

2009-01-01

Art instructors are ever mindful of the need to introduce and encourage the possibilities of careers in the art field. The longer the author has been teaching art, the more aware she has become of the many wonderful art-related jobs and careers that exist. Fashion design, marketing and retail are three areas in which many students--male and…

Day of Arts Philanthropy

DEFF Research Database (Denmark)

Lunde Jørgensen, Ida

For the Day of Arts Philanthropy I will reflect on the instrumentalisation of art support in Denmark based on the findings from my thesis work (Jørgensen, 2016) investigating the underlyinglegitimations and institutional logics of two of the most significant foundations supporting visual art......, in Denmark, the private New Carlsberg Foundation and public Danish Arts Foundation.Drawing inspiration from neo-institutional theory (Friedland & Alford, 1991) and French pragmatic sociology (Boltanski & Thévenot, 2006), the thesis identifies the most central logics of legitimationunderlying art support......; the industrial, market, inspired, family, renown, civic, projective, emotional and temporal. The most prominent and consistently invoked instrumentalisations identified are theprofessional (industrial), artistic (inspired) and civic purposes of art support. The thesis shows that the instrumentalisations invoked...

New progresses of Chinese art casting

OpenAIRE

Tan Derui

2007-01-01

The Chinese art casting with 5 000 years history has been rapidly developed in recent ten years. This benefits from the great development of Chinese economy, the large-scale urban construction and transformation, the increasing demands for the cultural work of art, the loose religious environment and the expanding international market. The Art Casting Technical Committee of China Foundry Association has been established for 10 years. Almost 90 art casting enterprises joined in the organizatio...

For the Arts To Have Meaning...A Model of Adult Education in Performing Arts Organizations.

Science.gov (United States)

Kitinoja, L.; Heimlich, J. E.

A model of adult education appears to function in the outreach programs of three Columbus (Ohio) performing arts organizations. The first tier represents the arts organization's board of trustees, and the second represents the internal administration of the company. Two administrative bodies are arbitrarily labelled as education and marketing,…

Restoring Wisconsin Art Therapy Association in Art Therapy History: Implications for Professional Definition and Inclusivity

Science.gov (United States)

Potash, Jordan; Burnie, Michele; Pearson, Rosemary; Ramirez, Wayne

2016-01-01

The Wisconsin Art Therapy Association (WATA), formally established in 1969, was the first incorporated organization of art therapists in the United States. Under the leadership of Wayne Ramirez, WATA lobbied the national association for an inclusive definition of art therapy that aimed to foster respect for psychiatric, educational, and community…

Increasingly artful. Applying commercial marketing communication techniques to family planning communication.

Science.gov (United States)

Williams, J R

1992-08-01

Family planning (FP) and social marketing messages must utilize the rules concerning artfulness developed in the private sector for effective communication in the mass media around the world. They have to compete for the attention of television program viewers accustomed to receiving hundreds of 30-second messages. There are some rules essential to any effective communication program: 1) Command attention. In the US over 1350 different mass media messages vie for attention every single day. FP messages are sensitive, but dullness and passivity is not a requisite. 2) Clarify the message, and keep it simple and direct. Mixed messages equal less effective communication. 3) Communicate a benefit. Consumers do not only buy products, they buy expectations of benefits. 4) Consistency counts. The central message should remain consistent to allow the evaluation of its effectiveness, but execution should vary from time to time and medium to medium. 5) Cater to the heart and the head. Effective communication offers real emotional values. 6) Create trust. Words, graphics, sounds, and casting in the campaign should support 1 central key promise to a single prime prospect. 7) Call for action. Both commercial and social marketing campaigns can calculate results by quantifiable measurement of sales (of condoms) transactions (the number of IUD insertions), floor traffic (clinic visits), attitude shifts, and behavior change. The PRO-PATER Vasectomy Campaign of 1988 in Sao Paulo, Brazil successfully used the above rules for effective communication. During the 1st 2 months of the campaign, phone calls increased by over 300%, new clients by 97%, and actual vasectomies performed by 79%.

Utilizing the Arts for Healing from a Native American Perspective: Implications for Creative Arts Therapies.

Science.gov (United States)

Dufrene, Phoebe

This report on how Native American healing methods can be utilized in Western creative art therapy emphasizes that for Native Americans, art is an element of life--not a separate aesthetic ideal. Furthermore, American Indian philosophy does not separate healing from art or religion; the belief is that traditional healing, which uses shamanic…

Expanding the Audience for the Performing Arts.

Science.gov (United States)

Andreasen, Alan R.

Becoming involved in the arts is a process that involves movement through several stages, from disinterest to active attendance at and enthusiasm for performing arts events. Since target consumers at any time will differ in their placement on this continuum, marketing programs to expand arts audiences must first identify where each target segment…

Outsider Art and the autistic creator.

Science.gov (United States)

Cardinal, Roger

2009-05-27

Outsider Art (art brut) is defined as a mode of original artistic expression which thrives on its independence, shunning the public sphere and the art market. Such art can be highly idiosyncratic and secretive, and reflects the individual creator's attempt to construct a coherent, albeit strange, private world. Certain practitioners of what may be termed autistic art are examined in the light of this definition; their work is considered as evidence not of a medical condition but of an expressive intentionality entirely worthy of the interest of those drawn to the aesthetic experience.

Market-implied spread for earthquake CAT bonds: financial implications of engineering decisions.

Science.gov (United States)

Damnjanovic, Ivan; Aslan, Zafer; Mander, John

2010-12-01

In the event of natural and man-made disasters, owners of large-scale infrastructure facilities (assets) need contingency plans to effectively restore the operations within the acceptable timescales. Traditionally, the insurance sector provides the coverage against potential losses. However, there are many problems associated with this traditional approach to risk transfer including counterparty risk and litigation. Recently, a number of innovative risk mitigation methods, termed alternative risk transfer (ART) methods, have been introduced to address these problems. One of the most important ART methods is catastrophe (CAT) bonds. The objective of this article is to develop an integrative model that links engineering design parameters with financial indicators including spread and bond rating. The developed framework is based on a four-step structural loss model and transformed survival model to determine expected excess returns. We illustrate the framework for a seismically designed bridge using two unique CAT bond contracts. The results show a nonlinear relationship between engineering design parameters and market-implied spread. © 2010 Society for Risk Analysis.

Digital Art as ‘Monetised Graphics:’ Enforcing Intellectual Property on the Blockchain

OpenAIRE

Zeilinger, Martin

2016-01-01

In a global economic landscape of hyper-commodification and financialisation, efforts to assimilate digital art into the high-stakes commercial art market have so far been rather unsuccessful, presumably because digital art works cannot easily assume the status of precious object worthy of collection. This essay explores the use of blockchain technologies in attempts to create proprietary digital art markets in which uncommodifiable digital art works are financialised as artificially scarce c...

The implications of Australia's carbon pollution reduction scheme for its National Electricity Market

International Nuclear Information System (INIS)

Betz, Regina; Owen, Anthony D.

2010-01-01

This paper assesses the major implications for the National Electricity Market of the introduction of a domestic cap-and-trade carbon pollution reduction scheme in Australia. The electricity sector is the largest source of emissions in the Australian economy, and it is this sector, therefore, that will bear the brunt of the impact of the proposed scheme. The paper addresses core issues for the electricity market up to 2020 operating under the scheme. It focuses specifically on its impact on electricity prices and generation technology mix. These two variables have been assessed using a number of models, each applying different assumptions about key impact factors. In this paper we present a comparative summary of the results of the three highest-profile models and compare their assumptions in order to explain differences in projected outcomes. This comparison will give an indication of the likely range of impacts on the market of the current design of the scheme. (author)

Art Medium and Art Infrastructure Development in Contemporary Indonesian Art

Directory of Open Access Journals (Sweden)

A. Rikrik Kusmara

2013-11-01

Full Text Available This research review Indonesian contemporary artists that used the various media in the presentation in his works over the years since 2000 until now. Survey at Pameran Besar Indonesia "Manifesto" in May 2008, were around 670 Indonesian living artists, 350 are consistently professional artists, 41 artists who utilize a variety of media in each works and 6 of them are artists who used a various of media on their solo exhibition including combining conventional media with new media and installation approaches. 6 artists are analyzed on the structure of the media presentation configuration their used, and generally they used more than 3 types of media in their solo exhibition, first, painting/drawing, second, sculpture/object/installation, and third video/photography. In the study of each exhibition process, generally utilizing the curatorial and sponsored by promotor (gallery. This research shows a rapid development of economic infrastructure in Indonesian the art in 2000-an era with the emergence of many auction hall, a new generation of collectors and galleries, and the Asian art market and global orientation, it became one of the holding in contemporary art of Indonesia, has been shifting art situation from cultural appreciation in the era of 90-to an era to cultural production.

Six Acts of Miscognition: Implications for Art Education

Science.gov (United States)

Tavin, Kevin M.

2010-01-01

Employing Lacanian theory as a necessary supplement to contemporary approaches in art education, this article provides a critique and response to art education discourse around "cognition." This response unfolds in six acts: (1) Unknown knowledge, (2) Unmeant knowledge, (3) Missing metaphors, (4) Stupidity, (5) Symptoms and sinthomes, and (6)…

The economic impact of the Volksblad Arts Festival

Directory of Open Access Journals (Sweden)

A. J. Strydom

2006-12-01

Full Text Available Purpose: Arts festivals, as a form of event tourism, are becoming more and more popular in South Africa with new festivals developing annually. The Volksblad Arts Festival in Bloemfontein celebrated its fifth anniversary in 2005. The purpose of this paper is to indicate the economic impact of the annual Volksblad Arts Festival on the local economy of Bloemfontein. Results are also compared with research done at other popular festivals in South Africa. Design/Methodology/Approach: The main thrust of the paper is to determine the economic impact of the Volksblad Arts Festival in Bloemfontein. More than 400 visitor questionnaires and 72 business questionnaires were administered and successfully completed during the festival that took place from 12-17 July 2005. Findings: The results show that this festival generates R18 405 653. If one compares it to festivals such as the KKNK in Oudtshoorn, the National Arts Festival in Grahamstown and even Aardklop held in Potchefstroom, it is evident that Volksblad is a smaller festival and it is therefore also expected that the economic impact of the festival should be less. Implications: This paper presents a comprehensive approach to understanding the measurement of the economic impact of a festival like the Volksblad Arts Festival. It provides tourism managers of Bloemfontein with an indication of the potential of event tourism as a source of income for the city. It also indicates the need for more extensive marketing in order to increase the percentage of non-local visitors to the particular festival. Originality/Value: Bloemfontein is increasingly regarded as an event tourism destination rather than an end destination for leisure tourists. This research represents an original attempt to indicate the potential impact of events to the tourism managers of Bloemfontein as well as other destinations with similar interests.

Audience Research for the Performing Arts: Romanian Music Festival

Directory of Open Access Journals (Sweden)

Florin G. LUCHIAN

2014-04-01

Full Text Available The purpose of this study is to examine the strategic marketing tools (instruments such as segmentation and targeting for a better understanding of current and potential audiences of classical music festivals. Arts administrators need to locate and address the audience segmentation, enhancing communication with audiences of all segments. The marketing strategies for music festivals should include improving music festival branding as well as developing diverse programs and engaging with the community on multiple levels. The study incorporates a literature review of the recent sociological research dealing with the consumption of arts products and a case study approach on the fifteenth edition of Romanian Music Festival in Iași, involving an audience survey. The research can be used as a tool to inform marketing and audience development plans for the organisers of Romanian Music Festival and other arts organisations. It also contains insights that organisations might find useful in the development of an arts activity itself.

Experiential Marketing: Growing Importance in Marketing

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Ebru Tümer Kabadayı

2014-03-01

Full Text Available Although the concept of experience entered in the field of marketing in 1982, this concept has now become a key constituent of understanding consumer behaviour. In recent years, a great deal of research has examined this concept is a foundation of economy and future of marketing. From this point of view the purpose of this study is to discuss concept of experience, experiential marketing and related concepts in a holistic perspective and moreover some marketing implications have been given.

Marketing alcohol to young people: implications for industry regulation and research policy.

Science.gov (United States)

Jackson, M C; Hastings, G; Wheeler, C; Eadie, D; Mackintosh, A M

2000-12-01

This paper focuses on the marketing of alcohol to young people in the United Kingdom, but the lessons that emerge have international significance. Alcohol is a global enterprise and recent consolidation means that it is controlled by a decreasing number of expanding multi-nationals. Alcohol companies are able to allocate significant resources to researching consumer preferences, developing new products and promoting them on an international level. Recent years have seen a growth in the value that youth culture attaches to brand labels and symbols and a move away from the healthy-living ethos. The alcohol industry's response to these trends has been to design alcoholic beverages that appeal to young people, using well-informed and precisely targeted marketing strategies. This has led to growing concerns about the implications for public health and a demand for tighter controls to regulate alcohol marketing practices. In the United Kingdom, controls on alcohol are piecemeal and reactive and the current system of voluntary regulation appears ineffective. This paper argues for more research to establish current industry practice and inform the development of a comprehensive regulatory structure and system of monitoring.

The art of consultation.

Science.gov (United States)

Bhangoo, Kulwant S

2014-05-01

Sophisticated marketing and practice-enhancing strategies can help bring patients to a surgeon's practice. However, the ability to retain these patients and also convert the consultations into surgical procedures depends on the art of consultation. This very important aspect of clinical practice is seldom taught in the medical school. In this paper, the author discusses many aspects of the art of consultation, which he has learned in his practice over the years.

Market Orientation and Market Participation of Smallholders in Ethiopia: Implications for Commercial Transformation

OpenAIRE

Gebremedhin, Berhanu; Tegegne, Azage

2012-01-01

The literature on commercial transformation of smallholders makes little distinction between market orientation and market participation. This paper analyzes the determinants of market orientation and market participation in Ethiopia separately and examines if market orientation translates into market participation. Results show that subsistence requirements, market access, and production factors affect market orientation, while market access and volume of production affect market participati...

The Market - between Marketing and Economics

DEFF Research Database (Denmark)

Bruun, Charlotte

2015-01-01

is applicable in real life situations. Furthermore we shall discuss implications of the global disintegration of production, and the growing content of intangibles (experiences) in the goods we consume, for our understanding of the market. This takes us to a plausible theoretical explanation of the smile......We all know what a market is, but when it comes to theorizing about markets and modelling them, there are differences within the fields of economics and marketing management. Here we shall try to locate the cause of these differences, and discuss when the economic concept of an ideal market...

Handbook of Marketing Decision Models

NARCIS (Netherlands)

B. Wierenga (Berend)

2008-01-01

textabstractThis book presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest

Capital Market Theories: Market Efficiency Versus Investor Prospects

OpenAIRE

Kathleen Hodnett; Heng-Hsing Hsieh

2012-01-01

This paper reviews the development of capital market theories based on the assumption of capital market efficiency, which includes the efficient market hypothesis (EMH), modern portfolio theory (MPT), the capital asset pricing model (CAPM), the implications of MPT in asset allocation decisions, criticisms regarding the market portfolio and the development of the arbitrage pricing theory (APT). An alternative school of thought proposes that investors are irrational and that their trading behav...

BUSINESS OFFSHORING IMPLICATIONS ON THE LABOUR MARKET

Directory of Open Access Journals (Sweden)

SERGHEI MARGULESCU

2012-05-01

Full Text Available In terms of economic policy, three new aspects are important in the current context of globalization which brings forward new strategies regarding the outsourcing and offshoring of activities and functions of the value chain. These aspects refer to the instant appearance of an offshore transferable function , to the unpredictability of winning and losing functions and to the lowering of competition from the levels of sector, company or professional qualification category to an individual level. Of the three features, the most problematic for policy makers is the unpredictability of the impact of globalization. For example, in Europe we can not reasonably believe that workers in the most competitive sectors will be in a position of winners, nor that these winners will be the most prepared or trained in analytical functions. Many European workers currently work at prices fixed by the local market and not covered by productivity. But when the competition on functions will expand through globalization outside the country or area, their choices will be either a job loss or a reduction in salary. The question that will be raised ever insistently will be the following: what jobs are more exposed to this new competition? On the one hand, offshoring is on balance positive for Western economies, because it makes domestic companies more competitive. At the same time the material outsourcing is, for most developed economies, much more important than the outsourcing of services and the implications for labor market must be objectively differentiated in the two sectors. On the other hand, if we take into account the amplification of the effects that offshoring already has on the structure and distribution of labor, the socio-economic European policy of labor orientation to the coordinates of a "knowledge based" economy and to the jobs of the "information society" could be wrong.

Primary School Teachers' Conceptions of Teaching Art Criticism.

Science.gov (United States)

McSorely, Julie

1996-01-01

Utilizes a phenomenographic (study of the world as it is conceptualized) qualitative study to ascertain art teachers' attitudes towards teaching art criticism. Categorizes six conceptions of teaching art criticism and includes a description and interpretation of each. Discusses the limitations of these approaches and the implications for teacher…

The art of consultation

Directory of Open Access Journals (Sweden)

Kulwant S Bhangoo

2014-01-01

Full Text Available Sophisticated marketing and practice-enhancing strategies can help bring patients to a surgeon′s practice. However, the ability to retain these patients and also convert the consultations into surgical procedures depends on the art of consultation. This very important aspect of clinical practice is seldom taught in the medical school. In this paper, the author discusses many aspects of the art of consultation, which he has learned in his practice over the years.

A new approach to measure speculation in the oil futures market and some policy implications

International Nuclear Information System (INIS)

Chan, Leo H.; Nguyen, Chi M.; Chan, Kam C.

2015-01-01

We propose using a new relative measure, the speculative ratio, defined as trading volume divided by open interest, to gauge speculative activity in the oil futures market. We apply the speculative ratio to examine the relation between basis and speculative activity in the oil futures market before and after the financialization of the oil market in 2003. Our finding suggests that the oil futures market is dominated by uninformed speculators in the post-financialization period. Our finding carries several practical policy implications, as follows: (1) both the commodity exchange and the regulator should design regulations and trading policies that improve basis risk; (2) on the commodity exchange side, new policies on margin requirements and position limits for speculators should be implemented; (3) margin requirements should be based on the level of basis risk; (4) regulators should speed up implementation of the position limit rule in the Dodd–Frank Act; and (5) stronger and more meaningful enforcement actions by regulators are required to punish and deter market manipulators. - Highlights: • Use a new speculative ratio to gauge speculative activities in oil futures market. • Examine the relation between basis and speculative activities. • The new speculative ratio also works well in the post-2008 oil bubble period. • Oil futures market is dominated by uninformed speculators in post-financialization in 2003.

Modeling methods for GenCo bidding strategy optimization in the liberalized electricity spot market-A state-of-the-art review

International Nuclear Information System (INIS)

Li, Gong; Shi, Jing; Qu, Xiuli

2011-01-01

The electricity market has since 1980s been gradually evolving from a monopoly market into a liberalized one for encouraging competition and improving efficiency. This brings the opportunity for generation companies (GenCos) to make more profits while embracing more risks of not being dispatched. Therefore, it has become a core interest for the GenCos to develop optimal bidding strategies to maximize the profits and minimize the risks while participating in such a competitive market. The literature pertaining to this issue has grown rapidly in recent years, and many different modeling approaches, such as mathematical programming, game theory, and agent-based models, have been investigated under the liberalized market environment. Meanwhile, along with the increasing penetration of renewable energy, the electricity market is facing more complexity and stochasticity from both uncertain generation and dynamic demands. The intermittent and unsteady nature of these renewable power sources motivates the GenCos to further optimize their bidding strategy by considering the new constraints. This paper presents a comprehensive literature analysis on the state-of-the-art research of bidding strategy modeling methods. -- Highlights: → Publications on bidding in electricity spot markets are comprehensively reviewed. → Insights on the evolution of solution methodologies of recent 10 years are provided. → The pros and cons of these solution approaches are also discussed. → Future research directions, with renewable energy participations, are pointed out.

Morality and exchange in the Mumbai contemporary art world

NARCIS (Netherlands)

Sooudi, O.K.; Velthuis, O.; Baia Curioni, S.

2015-01-01

The Indian contemporary art market developed dramatically over the 1990s and 2000s. More buyers and increased prices for, as well as new attention on, Indian contemporary art, both domestically and abroad, also entailed the maturation of local art scenes, especially in Mumbai and Delhi, as new

Equity, the Arts, and Urban Education: A Review

Science.gov (United States)

Kraehe, Amelia M.; Acuff, Joni B.; Travis, Sarah

2016-01-01

This review examines empirical studies of educational equity in and through the arts with broad implications for urban education. It extends the literature by (a) describing the interrelated spaces of urban education and the arts, (b) integrating knowledge of arts education across formal and informal learning environments, and (c) examining the…

Art Appreciation as a Learned Competence: A Museum-based Qualitative Study of Adult Art Specialist and Art Non-Specialist Visitors

Directory of Open Access Journals (Sweden)

Rajka Bračun Sova

2015-12-01

Full Text Available Since Bourdieu, it has been argued that art appreciation requires “knowledge”. The focus of this qualitative study was to examine art appreciation as a learned competence by exploring two different groups of museum visitors: art specialists and art non-specialists. The research was conducted at Moderna galerija in Ljubljana. Twenty-three adults were recruited and accompanied during their visit to the museum. Participants were requested to “think out loud”, which meant to talk about what they saw, thought, and felt about the artworks. There was a short interview conducted with each participant before entering the museum to gain insight into their art-related and museum-visiting experience. The analysis of the data revealed that some processes of art appreciation were similar within the two groups. Both art specialists and art non-specialists interact with museum objects physically and intellectually; they see contents and formal qualities as a whole; they respond emotionally to artworks; appreciation includes their personal experience; they search museum interpretation/information for their understanding. Some noticeable differences were found. Art specialists respond to artworks with more understanding and are willing to put more effort into art appreciation, whereas art non-specialists respond with less understanding and put less effort into art appreciation. This paper focuses on the differences between the two groups; reflective and spontaneous appreciation of art, objective and subjective appreciation of art and the effort put into art appreciation. The paper ends with a discussion of the implications of the study for the teaching of art and museum education.

Natural gas for power generation : issues and implications : an energy market assessment

International Nuclear Information System (INIS)

2006-06-01

This report presented a historical examination of trends in natural gas-fired generation as well as a perspective on the issues and potential implications of increasing reliance on natural gas. Potential changes to Canadian energy consumers were reviewed in addition to natural gas infrastructure and services. Electricity prices relating to natural gas generation were examined. A broad regional and continental perspective was employed to account for energy market integration and the fact that gas trends reflect developments outside of Canada. The report was divided into 2 sections: (1) an examination of the trend toward natural-gas fired generation of electricity in North America; and (2) an examination of issues in closer detail from a regional perspective followed by a discussion of the changes in generation and natural gas markets in western, eastern, and central North America. Questions arising from the analysis of specific regional supply, demand and infrastructure situations were also examined. Recommendations were presented for issues concerning the current gas market and the appropriate role of the government in ensuring adequate generation. Uncertainties in future natural gas supply were also considered. It was concluded that rapid industrial growth will continue to increase demand for natural gas and electricity supply. 5 figs

New progresses of Chinese art casting

Directory of Open Access Journals (Sweden)

Tan Derui

2007-05-01

Full Text Available The Chinese art casting with 5 000 years history has been rapidly developed in recent ten years. This benefits from the great development of Chinese economy, the large-scale urban construction and transformation, the increasing demands for the cultural work of art, the loose religious environment and the expanding international market. The Art Casting Technical Committee of China Foundry Association has been established for 10 years. Almost 90 art casting enterprises joined in the organization, not including nearly thousand enterprises of foreign capital and massive domestic workshop type. It is estimated that the scale and the output of art castings in mainland China have situated the world front row.

Market integration in the crustaceans market

DEFF Research Database (Denmark)

Ankamah-Yeboah, Isaac; Bronnmann, Julia

2018-01-01

are substitutes. Price determination processes for the shrimp markets vary with the level of the value chain. The results imply that the wild and farmed crustaceans markets are interacting through substitution effects. Hence, the markets have the capability to shield volatile and rising prices that would emanate......In this paper the price dynamics and the degree of market integration in the German crustaceans market is examined using cointegration methods. The study focuses on wild caught cold water shrimp, farmed warm water shrimp as well as lobster and derives implications for the fisheries sector....... In the analysis, both the import market and the retail market price reactions are distinguished. Therefore, it is evaluated how price changes affect competing commodities within and between the value chain of a given crustaceans commodity. Evidence of partial market integration is found for all species under...

Contemporary Chinese Art Under Deng Xiaoping

OpenAIRE

Lincot, Emmanuel

2008-01-01

Studying contemporary art in China is not an exclusively aesthetic choice. In the context of an emerging market, art is as much a matter of cultural economy as of socio-politics. Thus art is not the product of an independent condition. In its imagination, as well as in its own diversity and its transformations, it encompasses and summarises the changes of a culture which is appropriating the schemes, images and notions inherited both from an age-old tradition and from the West (a West which i...

Can the Arts Get Under the Skin? Arts and Cortisol for Economically Disadvantaged Children.

Science.gov (United States)

Brown, Eleanor D; Garnett, Mallory L; Anderson, Kate E; Laurenceau, Jean-Philippe

2017-07-01

This within-subjects experimental study investigated the influence of the arts on cortisol for economically disadvantaged children. Participants were 310 children, ages 3-5 years, who attended a Head Start preschool and were randomly assigned to participate in different schedules of arts and homeroom classes on different days of the week. Cortisol was sampled at morning baseline and after arts and homeroom classes on two different days at start, middle, and end of the year. For music, dance, and visual arts, grouped and separately, results of piecewise hierarchical linear modeling with time-varying predictors suggested cortisol was lower after an arts versus homeroom class at middle and end of the year but not start of the year. Implications concern the impact of arts on cortisol for children facing poverty risks. © 2016 The Authors. Child Development © 2016 Society for Research in Child Development, Inc.

[Physiotherapeutic care marketing research: current state-of-the art].

Science.gov (United States)

Babaskin, D V

2011-01-01

Successful introduction of modern technologies into the national health care systems strongly depends on the current pharmaceutical market situation. The present article is focused on the peculiarities of marketing research with special reference to physiotherapeutic services and commodities. Analysis of the structure and sequence of marketing research processes is described along with the methods applied for the purpose including their support by the use of Internet resources and technologies.

User-Generated Marketing

DEFF Research Database (Denmark)

Trzaskowski, Jan

2011-01-01

This article discusses legal implications for businesses which engage in viral marketing. In the wake of the adoption of social media such as Facebook and YouTube, viral marketing has become much cheaper, which in combination with an increased trust in other people’s opinions makes viral marketing...

Implications of the 2016 Oregon Minimum Wage Increase for Direct Market Farmers, Farmworkers, and Communities

Directory of Open Access Journals (Sweden)

Lindsay Trant

2018-01-01

Full Text Available We conducted interviews with 18 direct market (DM farmers to explore the implications of the Oregon minimum wage (MW increase for the state’s DM agricultural sector. How, if at all, will DM farms in the Willamette Valley (OR, USA adjust their production and marketing practices in response to the MW increase? How will these adjustments affect DM farm viability, farmworkers, the environment, and the communities in which the farms are embedded? This region has a vibrant food system with many small-to-mid sized, diversified farms that sell through direct and intermediated marketing channels. The diversified production and marketing practices of these DM farmers are labor intensive and, in many respects, environmentally friendly. These practices result in relatively high costs and the farmers’ ability to respond by increasing prices is constrained by mainstream retail prices. Most growers reported that they will adjust to the MW increase by reducing their production and marketing costs with a decrease in total labor hours being an important strategy. This study, while small and exploratory, is the first in Oregon (and perhaps nationally to collect empirical farm-level data about how DM farms will adjust to a MW increase. It sets the stage for future research.

Implications of the Vienna Integrated Model of Art Perception for art-based interventions in clinical populations: Comment on "Move me, astonish me... delight my eyes and brain: The Vienna Integrated Model of top-down and bottom-up processes in Art Perception (VIMAP) and corresponding affective, evaluative, and neurophysiological correlates" by Matthew Pelowski et al.

Science.gov (United States)

Taruffi, Liila; Koelsch, Stefan

2017-07-01

Pelowski et al. present a holistic framework within which the multiple processes underlying art viewing can be systematically organized [1]. The proposed model integrates a broad range of dynamic mechanisms, which can effectively account for empirical as well as humanistic perspectives on art perception. Particularly challenging is the final section of the article, where the authors draw a correspondence between behavioral and cognitive components and brain structures (as well as networks). Here, we comment on the implications of the Vienna Integrated Model of Art Perception for art therapy in clinical populations, particularly focusing on (1) expanding Pelowski et al.'s considerations of the Default Mode Network (DMN) into discussion of its relevance to mental diseases, and (2) elaborating on empathic resonance in aesthetic contexts and the capacity of art to build up empathic skills.

A Services Marketing Perspective on E-Retailing: Implications for E-Retailers and Directions for Further Research.

Science.gov (United States)

Kolesar, Mark B.; Galbraith, R. Wayne

2000-01-01

Applying a body of theory and empirical research in the study of customer loyalty drivers in the services sector, this paper sets out a number of marketing and Web site design implications for e-retailers. It then suggests several means by which e-retailers can manage customer perceptions to increase sales and develop greater customer loyalty.…

FAIR VALUE IMPLICATIONS ON ROMANIAN CAPITAL MARKET

Directory of Open Access Journals (Sweden)

Ciprian-Dan COSTEA

2014-12-01

Full Text Available Fair value generated intense debate during the last years, as the financial turmoil influenced many economies and capital markets, including the Romanian ones, too. Some researchers and professionals consider fair value in charge with the financial crisis and they ask for historical cost accounting basis for financial reporting. Fair value has its supporters, too. They consider that fair value reflects the effects of changes in market conditions when they take place, and accounting information is more reliable in this framework. Following recent regulations, Romanian entities activating on capital market as investors in capital market instruments, or whose shares are traded on a regulated market, must prepare their individual financial statements in accordance with the International Financial Reporting Standards. The study provides some conclusions that could enlarge the utility of fair value related to entities that activate on Romanian capital market.

An art history of machines?

Directory of Open Access Journals (Sweden)

Daniel Bridgman

2016-12-01

Full Text Available A toast offered in honor of Donald Preziosi on the cusp of his seventy-fifth birthday, this essay considers a range of machine metaphors, their art historical settings, and their implications. Addressing the mythography of Daedalus and his wonder machines in relation to art history’s machinic enterprises, an ancient art-archaeology seminar Preziosi directed at UCLA (in 1988 and the book, Rethinking Art History: Meditations on a Coy Science (1989 form the focus of my thinking about Preziosi’s work. At issue across the essay is the work of recursion, when machines make machines and in so doing create a recessive subjectivity for the maker. The essay ends with the speculation that art history’s disciplinary machinery may owe its generative strength to a perpetual need for replacement parts.

Sports Uniforms and Copyright: Implications for Applied Art Educators from the Star Athletica Decision

Directory of Open Access Journals (Sweden)

Sara R. Benson

2018-02-01

Full Text Available In the course of one decision, Star Athletica, the Supreme Court selected the appropriate test to delineate the line between copyrightable creative expression and non-copyrightable functional work, reversed a long-standing rule about the inability to copyright fashion, and changed the game for graphic and industrial designers wishing to protect the more pragmatic pieces of their art. This article proceeds with a brief history of the Star Athletica case, including the lower court judgments, a discussion of the Supreme Court holding in the case, the applicability of the Supreme Court holding to fashion, graphic design, and industrial design industries going forward, and concludes with some final thoughts about the implications of the outcome of the case.

When renewable portfolio standards meet cap-and-trade regulations in the electricity sector: Market interactions, profits implications, and policy redundancy

International Nuclear Information System (INIS)

Tsao, C.-C.; Campbell, J.E.; Chen, Yihsu

2011-01-01

Emission trading programs (C and T) and renewable portfolio standards (RPS) are two common tools used by policymakers to control GHG emissions in the energy and other energy-intensive sectors. Little is known, however, as to the policy implications resulting from these concurrent regulations, especially given that their underlying policy goals and regulatory schemes are distinct. This paper applies both an analytical model and a computational model to examine the short-run implications of market interactions and policy redundancy. The analytical model is used to generate contestable hypotheses, while the numerical model is applied to consider more realistic market conditions. We have two central findings. First, lowering the CO 2 C and T cap might penalize renewable units, and increasing the RPS level could sometimes benefit coal and oil and make natural gas units worse off. Second, making one policy more stringent would weaken the market incentive, which the other policy relies upon to attain its intended policy target. - Highlights: → Lowering the CO 2 C and T cap might penalize renewable units, and increasing the RPS level could sometimes benefit coal and oil and make natural gas units worse off. → Making one policy more stringent would weaken the market incentive, which the other policy relies upon to attain its intended policy target. → The market-wise average emissions could increase when increasing RPS requirement.

The uses of art

DEFF Research Database (Denmark)

Eriksson, Birgit

2011-01-01

In recent years aesthetics and cosmopolitanism has been linked in new ways. On the one hand contemporary research in sociology of art appears to indicate an increasing openness and a potential cosmopolitanism in aesthetic taste and consumption. On the other hand aesthetic concepts and ideals play...... implications of the apparent new openness. Does it indicate an increasing tolerance and commonality? Or does it rather point towards a new and more individualized understanding of the social function and legitimacy of art?...

Atmospherics, the marketing concept, and a marketing tool for hospitals.

Science.gov (United States)

Fugate, D L

1991-01-01

Researchers have demonstrated that the conscious use of atmospheric structuring can induce marketer-desired behaviors in service consumers. This may be particularly relevant to marketers of hospital care since consumer judgments often depend upon peripheral rather than core evidences of quality and satisfaction. Under these circumstances, health care marketers have an obligation to explore the phenomenon of atmospherics and its practical implications in the health care marketing mix.

Project-Based Market Competition and Policy Implications for Sustainable Developments in Building and Construction Sectors

Directory of Open Access Journals (Sweden)

Min-Ren Yan

2015-11-01

Full Text Available Building and construction sectors are significant contributors to the global economy, but their energy consumption necessitates greater commitment to sustainable developments. There is therefore a growing demand for green innovation in the form of cleaner production and policies to meet the modern requirements of sustainability. However, the nature in which public work is undertaken is in an environment of project-based market competition, whereby contractors routinely bid for contracts under specific project awarding systems, and variations are accompanied with the unique scope of individual projects before the final goods or services are delivered. A comprehensive understanding of the characteristics and contractors’ behavior in systems could help to identify the leverage points of policies. This paper proposes a system dynamics model, with quantitative analysis and simulations, to demonstrate the problems of a system with different project awarding systems and ineffective market performance. The framework of market efficiency and performance measures has been proposed to evaluate the project-based competition mechanism. Managerial policy implications for market efficiency and sustainable developments can thus be systematically discussed and compared through iterative computer simulations and scenario analysis.

Child Art and the Emergence of Learning Styles.

Science.gov (United States)

Wieder, Charles G.

1998-01-01

Looks at individuality, in the sense of a personal expressive idiom or style, in children's art production. Shows that early stylistic differences manifest in children's art making correspond to basic cognitive/affective learning processes. Outlines implications for ideas about child development. (DSK)

Macroeconomic implications of labor market frictions

NARCIS (Netherlands)

Sedláček, P.

2011-01-01

Fluctuations in economic activity, business cycles, are a fact of life. An important factor shaping the character of economic fluctuations is the labor market. However, the labor market does not operate smoothly. Neither workers, nor firms are all the same. Therefore, it often requires a substantial

Decision Analysis: Engineering Science or Clinical Art

Science.gov (United States)

1979-11-01

TECHNICAL REPORT TR 79-2-97 DECISION ANALYSIS: ENGINEERING SCIENCE OR CLINICAL ART ? by Dennis M. Buede Prepared for Defense Advanced Research...APPLICATIONS OF THE ENGINEER- ING SCIENCE AND CLINICAL ART EXTREMES 9 3.1 Applications of the Engineering Science Approach 9 3.1.1 Mexican electrical...DISCUSSION 29 4.1 Engineering Science versus Clinical Art : A Characterization of When Each is Most Attractive 30 4.2 The Implications of the Engineering

Challenges Associated with the Content of the Art History Component in the General Knowledge in Art Subject: Implications for Art History Education in West Africa

Science.gov (United States)

Adom, Dickson; Kquofi, Steve; Agyem, Joe Adu

2016-01-01

The content of the Art History component in the General Knowledge in Art subject studied by various Senior High Schools in West Africa is largely of foreign art histories at the expense of the histories of African indigenous arts which are shallowly presented in the teaching syllabus to be taught students. This makes the students appreciate more…

The natural gas market

International Nuclear Information System (INIS)

Lagrasta, F.; Kaminski, V.; Prevatt, R.

1999-01-01

This chapter presents a brief history of the natural gas market highlighting the changes in the gas market and examining risk management in practice detailing the types of price risks, and the use of hedging using forwards and swaps. Options to manage risk are identified, and the role of risk management in financing, the role of the intermediary, and the market outlook are discussed. Panels describing the market structure, storage and natural gas risk management, the art of risk management, the winter 1995-96 basis blowout, spark spreads, the UK gas market and Europe, and weather derivatives are presented

Fuel cells: state of the art

International Nuclear Information System (INIS)

Campanari, S.; Casalegno, A.

2007-01-01

This paper deals with the main features at present state-of-the-art fuel cell and hybrid cycle technologies, discussing their actual performance, possible applications, market entry perspectives and potential development [it

Examining Practice in Secondary Visual Arts Education

Science.gov (United States)

Mitchell, Donna Mathewson

2015-01-01

Teaching in secondary visual arts classrooms is complex and challenging work. While it is implicated in much research, the complexity of the lived experience of secondary visual arts teaching has rarely been the subject of sustained and synthesized research. In this paper, the potential of practice as a concept to examine and represent secondary…

Distorted Facets of Marketing Ethics for Alcoholic Beer Marketing

Directory of Open Access Journals (Sweden)

Newaj Avinash

2016-08-01

Full Text Available Marketing is the art of delivering value whilst ethical marketing is to provide this value through what is morally right. This new era customers are well informed, more knowledgeable, less vulnerable to unethical practices and cannot be easily manipulated by marketers. Many companies are thus, moving towards ethical marketing so as to develop trust among existing and new customers. Strict regulations by the Mauritian government have further forced marketers to act ethically; whereby the advertising of alcoholic beers has been banned. Yet, indirect strategies have been adopted by marketers so as to pave their way in this competitive industry. What are they? Are customers aware about them and are they influenced? Road accidents, social violence and health problems are associated to such malpractice. This study has shed light on the above and measures have been proposed for the benefit of customers, marketers and the government. This study was connected to the ethical theories.

The uranium market: implications for suppliers

International Nuclear Information System (INIS)

Clark, R.G.

1988-01-01

This paper describes current factors important to suppliers operating in the natural uranium market-place and attempts to look forward in time to identify what factors will either remain or develop to complicate the lives of producers. In the absence of effective import restrictions in the United States, the market-place will continue to be a buyers' one for at least a few years, but some of the factors causing this situation will ease with the passage of time, or perhaps more correctly with the generation of more electricity from nuclear power plants. To survive over the next several years, a producer will need not only favourable production costs but also an intelligent approach to the marketing of his product. (author)

Increasing Secondary Teachers' Capacity to Integrate the Arts

Science.gov (United States)

Richard, Byron; Treichel, Christa J.

2013-01-01

Examples from a team of collaborating secondary teachers--one visual arts teacher and one science teacher--highlight key aspects of this professional development project in arts integration. The article traces a regional network designed to build teacher capacity with implications for the design, effectiveness, and sustainability of professional…

State-of-the-Art Highly Insulating Window Frames - Research and Market Review

Energy Technology Data Exchange (ETDEWEB)

Gustavsen, Arild; Jelle, Bjorn Petter; Arasteh, Dariush; Kohler, Christian

2007-01-01

This document reports the findings of a market and research review related to state-of-the-art highly insulating window frames. The market review focuses on window frames that satisfy the Passivhaus requirements (window U-value less or equal to 0.8 W/m{sup 2}K ), while other examples are also given in order to show the variety of materials and solutions that may be used for constructing window frames with a low thermal transmittance (U-value). The market search shows that several combinations of materials are used in order to obtain window frames with a low U-value. The most common insulating material seems to be Polyurethane (PUR), which is used together with most of the common structural materials such as wood, aluminum, and PVC. The frame research review also shows examples of window frames developed in order to increase the energy efficiency of the frames and the glazings which the frames are to be used together with. The authors find that two main tracks are used in searching for better solutions. The first one is to minimize the heat losses through the frame itself. The result is that conductive materials are replaced by highly thermal insulating materials and air cavities. The other option is to reduce the window frame area to a minimum, which is done by focusing on the net energy gain by the entire window (frame, spacer and glazing). Literature shows that a window with a higher U-value may give a net energy gain to a building that is higher than a window with a smaller U-value. The net energy gain is calculated by subtracting the transmission losses through the window from the solar energy passing through the windows. The net energy gain depends on frame versus glazing area, solar factor, solar irradiance, calculation period and U-value. The frame research review also discusses heat transfer modeling issues related to window frames. Thermal performance increasing measures, surface modeling, and frame cavity modeling are among the topics discussed. The

The expressive stance: intentionality, expression, and machine art

OpenAIRE

Linson, Adam

2013-01-01

This paper proposes a new interpretive stance for interpreting artistic works and performances that is relevant to artificial intelligence research but also has broader implications. Termed the expressive stance, this stance makes intelligible a critical distinction between present-day machine art and human art, but allows for the possibility that future machine art could find a place alongside our own. The expressive stance is elaborated as a response to Daniel Dennett's notion of the intent...

The Spiritual Form of Ancient Art and Culture - Bharatanatyam (Visual Art Depicted Using Unique Techniques on Scratchboard (Fine Art Medium

Directory of Open Access Journals (Sweden)

Arpitha Parthasarathy

2017-03-01

Full Text Available The most ancient form of dance that is prevailing todays is a form of classical Indian dance, Bharatanatyam. In Sanskrit (and Devanagri, bharatanatyam means "Indian dance", is believed to have divine origin and is of the most ancient form of classical dance. Bharatanatyam is a two thousand-year-old dance form, originally practiced in the temples of ancient India. The art today remains purely devotional even today and this performing art is yet to gain awareness and interest in the western world. This dance form has various implications in improving the higher order thinking in children and provides health benefits in adults apart from cultural preservation. The current study uses scratchboard as a medium to display the artistic movements and emotions. Scratchboard, a fine art is one means by which the visual art is expressed in this current study using sharp tools, namely X-acto 11 scalpel and tattoo needles. This unique medium made up of a masonite hardboard coated with soft clay and Indian ink has been used to not only show the details of the ancient dance form and expression but also to comprehend and transcribe both visual art and fine art. It is for the first time that scratchboard medium has been the innovatively used to show various textures of flower, glistening gold jewels, hand woven silk and the divine expression in the same art ‘devotion’. The current study was carried out in-order to perpetuate, conserve and disseminate these classic forms of visual art and fine art.

THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING

OpenAIRE

Luigi DUMITRESCU; Mircea FUCIU

2010-01-01

The relationship marketing aims the construction of a durable relation between the enterprise and the final client, identified at an individual level. The particular part of the relationship marketing has two main concepts: individuality and the relation. This paper presents the concepts of relationship marketing, database marketing and geomarketing. We present the importance of implementing a marketing database in a service providing enterprise and its implications on one hand for the client...

Market power in electricity markets: Beyond concentration measures

International Nuclear Information System (INIS)

Borenstein, S.; Bushnell, J.; Knittel, C.R.

1999-01-01

The wave of electricity market restructuring both within the US and abroad has brought the issue of horizontal market power to the forefront of energy policy. Traditionally, estimation and prediction of market power has relied heavily on concentration measures. In this paper, the authors discuss the weaknesses of concentration measures as a viable measure of market power in the electricity industry, and they propose an alternative method based on market simulations that take advantage of existing plant level data. The authors discuss results from previous studies they have performed, and present new results that allow for the detection of threshold demand levels where market power is likely to be a problem. In addition, the authors analyze the impact of that recent divestitures in the California electricity market will have on estimated market power. They close with a discussion of the policy implications of the results

Marketing and medicine: a questionable mix.

Science.gov (United States)

Moran, Michael E; Baum, Neil H

2012-01-01

Historically, medicine has been an evolving art and science. It never remains the same. Only in the past few decades has it been acceptable for doctors to market and promote their practices. This article will review the history of medical marketing and provide ethical examples of marketing that might be available to any physician, in any practice, and in any geographic location.

Art as a financial investment

NARCIS (Netherlands)

Pownall, R.A.J.; Satchell, S.

2009-01-01

This chapter takes a close look at the financial implications of including art as an alternative asset class. Faced with under-performing portfolios, investors are continually seeking alternative assets and sophisticated solutions to reap high returns while minimizing risk. This previously

Spatial Characteristics of Art Trade in Hungary

Directory of Open Access Journals (Sweden)

Ibolya Várnai

2018-04-01

Full Text Available Century-long traditons of art trade in Hungary are strongly connected to the capital, famous, elite auction houses and galleries are concentrated in the downtown area of Budapest. Although art market in Hungary is capital-centered, remarkable amount of art trade takes place in the countryside too. This study aims to give insight into the presence of the different types of art trade (antique shops, second-hand book stores, art galleries and auction houses in rural settlements, compared to the characteristics of art trade in Budapest. The research – based on primary data collection – reveals the social, economic, and cultural factors which explain the regional differences in art trade. During the field work in Budapest, semi-structured interviews were conducted with art gallery owners, auctioners, and antiquarians. The penetration index (PEX which was applied in the case of researches in the countryside shows the rate in which the different types of art trade are present in settlements of different sizes. The results are demonstrated on the map with the help of the Mapinfo 12.5 software.

AN EMPIRICAL STUDY OF MARKETING COMMUNICATIONS EFFECTIVENESS IN SLOVENIAN MARKET

Directory of Open Access Journals (Sweden)

Damjana Jerman

2014-01-01

Full Text Available This paper deals with the value or more specifically, the contribution of marketing communications strategy to effectiveness of marketing communications and hypothesizes that marketing communications strategy correlate with the effectiveness of marketing communications. The paper consists of two parts: the theoretical framework for the role of marketing communications strategy for the effectiveness of the marketing communications and the empirical analysis, based on the primary data collected. The concept of the marketing communication effectiveness assumes that there are variables that can have a positive influence on the effectiveness of marketing communications, which incorporates facets of the marketing communication strategy and bidirectional communications. The results suggest that Slovenian organisations which design and implement marketing communication strategy, also have more effective marketing communications. The development of marketing communications strategy was correlated with increased effectiveness of marketing communications in their organisation. Managerial implications are discussed along with directions for further research.

A condição expositiva e sua relação com o mercado de arte

Directory of Open Access Journals (Sweden)

Emerson Dionísio Gomes de Oliveira

2017-10-01

Full Text Available O presente artigo busca posicionar uma história das exposições de arte frente a uma história do mercado de arte e suas instituições. Nessa perspectiva, optamos por construir um eixo entre exposições, mercados e museus. Eixo que seleciona pontos específicos de intersecção entre a história da arte e uma história das exposições. Por fim, apresentamos um problema para tal eixo, cuja premissa funda-se na criação, pelos artistas, de novos regimes expositivos, capazes de desdobrar a obra de arte em diferentes modalidades de visibilidade. Condição que exige uma história da arte que lide com a transitoriedade da obra, sua tradução, sua reapresentação em distintas formas de exibição. ABSTRACT The exhibition condition and its relationship with the art market. The present article seeks to position a history of the art exhibition in front of a history of the art Market and its institutions. From this perspective, we chose to build an axis between exhibitions, markets and museums. Axis that selects specific points of intersection between the history of art and a history of the exhibitions. Finally, we present a problem for such an axis, whose premise is based on the creation, by the artists, of new exhibition regimes, capable of unfolding the work of art in different modalities of visibility. A condition that requires a history of art that deals with the transitoriness of the work, its translation, its re-presentation in different forms of exhibition. KEYWORDS History of exhibitions; contemporary art; Art market; Art museums

CHILDREN AS TARGET MARKET

OpenAIRE

SOMESFALEAN Vasilica

2012-01-01

The purpose of this paper is to highlight the reasons that lead marketers to give greater importance to children, how to explain this increased potential that children have on the existing market and strategies that marketers and companies use in order to reach this market. To this end we analyzed a series of articles, studies and research conducted on the subject, with implications in psychology, sociology, but especially in marketing. The results obtained show very interesting issues regard...

Apparel shopping behaviour – Part 2: Conceptual theoretical model, market segments, profiles and implications

Directory of Open Access Journals (Sweden)

R. Du Preez

2003-10-01

Full Text Available This article is based on the conceptual theoretical model developed in Part 1 of this series of articles. The objective of this research is to identify female apparel consumer market segments on the basis of differentiating lifestyles, shopping orientation, cultural consciousness, store patronage and demographics. These profiles are discussed in full and the implications thereof for retailers, marketers and researchers are highlighted. A new conceptual model is proposed and recommendations are made for further research. Opsomming Hierdie artikel word gebaseer op die konseptuele teoretiese model wat reeds in Deel 1 van hierdie artikelreeks ontwikkel is. Die doel van hierdie navorsing is om marksegmente van vroue klere-kopers te identifiseer na aanleiding van hulle lewenstyle, kooporiëntasie, kulturele bewustheid, winkelvoorkeurgedrag en demografie. Hierdie profiele word volledig beskryf en die implikasies van die verskillende profiele vir kleinhandelaars, bemarkers en navorsers word uitgelig. ’n Nuwe konseptuele model word voorgestel en aanbevelings vir verdere navorsing word gemaak.

Web application for marketing of digital art works and services

OpenAIRE

Vatovec, Jan

2016-01-01

The aim of the diploma thesis is to create a web application for digital artworks and services marketing. The decision to undertake this task is based on the authors’ understanding of the field and assessment that current solutions do not satisfy completely the needs of digital artists who work on the market of online subcultures built on fantasy characters (commercial and artists’ own creations). The final application comprises an interactive web gallery, auction-based marketing system for s...

Zinc, nickel and cadmium in carambolas marketed in Guangzhou and Hong Kong, China: Implication for human health

International Nuclear Information System (INIS)

Li, J.T.; Liao, B.; Lan, C.Y.; Qiu, J.W.; Shu, W.S.

2007-01-01

Carambola (Averrhoa carambola L.) is a popular juicy fruit throughout the tropical and subtropical world. This study was designed to quantify the levels of zinc (Zn), nickel (Ni) and cadmium (Cd) in carambolas marketed in southern China, and further to evaluate the potential health risk of human consumption of carambola. Zinc concentrations, ranging from 1.471 to 2.875 mg/kg (on fresh weight basis), were below the maximum permissible concentration for Zn in fruit of China (5 mg/kg). However, Ni concentrations (0.134-0.676 mg/kg) were considerably higher than the related recommendation values. Furthermore, Cd concentrations in 51% of the carambolas purchased from Guangzhou exceeded the maximum permissible concentration for Cd in fruit of China (0.03 mg/kg). Our results implicated that the consumption of 0.385 kg carambola contaminated by Cd per day would cause the tolerable daily intake (TDI) of Cd by the consumer to be exceeded. In addition, the remarkably high Ni concentrations in carambolas should also be of concern. The status of heavy metal contamination of carambola products marketed in the other regions and their implications for human health should be identified urgently by in-depth studies

Zinc, nickel and cadmium in carambolas marketed in Guangzhou and Hong Kong, China: Implication for human health

Energy Technology Data Exchange (ETDEWEB)

Li, J.T.; Liao, B.; Lan, C.Y. [School of Life Sciences and State Key Laboratory of Biocontrol, Sun Yat-sen (Zhongshan) University, Guangzhou 510275, Guangdong (China); Qiu, J.W. [Deparment of Biology, Hong Kong Baptist University, Kowloon, Hong Kong (China); Shu, W.S. [School of Life Sciences and State Key Laboratory of Biocontrol, Sun Yat-sen (Zhongshan) University, Guangzhou 510275, Guangdong (China)], E-mail: shuws@mail.sysu.edu.cn

2007-12-15

Carambola (Averrhoa carambola L.) is a popular juicy fruit throughout the tropical and subtropical world. This study was designed to quantify the levels of zinc (Zn), nickel (Ni) and cadmium (Cd) in carambolas marketed in southern China, and further to evaluate the potential health risk of human consumption of carambola. Zinc concentrations, ranging from 1.471 to 2.875 mg/kg (on fresh weight basis), were below the maximum permissible concentration for Zn in fruit of China (5 mg/kg). However, Ni concentrations (0.134-0.676 mg/kg) were considerably higher than the related recommendation values. Furthermore, Cd concentrations in 51% of the carambolas purchased from Guangzhou exceeded the maximum permissible concentration for Cd in fruit of China (0.03 mg/kg). Our results implicated that the consumption of 0.385 kg carambola contaminated by Cd per day would cause the tolerable daily intake (TDI) of Cd by the consumer to be exceeded. In addition, the remarkably high Ni concentrations in carambolas should also be of concern. The status of heavy metal contamination of carambola products marketed in the other regions and their implications for human health should be identified urgently by in-depth studies.

Zinc, nickel and cadmium in carambolas marketed in Guangzhou and Hong Kong, China: implication for human health.

Science.gov (United States)

Li, J T; Liao, B; Lan, C Y; Qiu, J W; Shu, W S

2007-12-15

Carambola (Averrhoa carambola L.) is a popular juicy fruit throughout the tropical and subtropical world. This study was designed to quantify the levels of zinc (Zn), nickel (Ni) and cadmium (Cd) in carambolas marketed in southern China, and further to evaluate the potential health risk of human consumption of carambola. Zinc concentrations, ranging from 1.471 to 2.875 mg/kg (on fresh weight basis), were below the maximum permissible concentration for Zn in fruit of China (5 mg/kg). However, Ni concentrations (0.134-0.676 mg/kg) were considerably higher than the related recommendation values. Furthermore, Cd concentrations in 51% of the carambolas purchased from Guangzhou exceeded the maximum permissible concentration for Cd in fruit of China (0.03 mg/kg). Our results implicated that the consumption of 0.385 kg carambola contaminated by Cd per day would cause the tolerable daily intake (TDI) of Cd by the consumer to be exceeded. In addition, the remarkably high Ni concentrations in carambolas should also be of concern. The status of heavy metal contamination of carambola products marketed in the other regions and their implications for human health should be identified urgently by in-depth studies.

Capital Market Implications of Corporate Disclosure: German Evidence

Directory of Open Access Journals (Sweden)

Michael Grüning

2011-04-01

Full Text Available This paper investigates the relationship between annual report disclosure, market liquidity, and capital cost for firms registered on the Deutsche Börse. Disclosure is comprehensively measured using the innovative Artificial Intelligence Measurement of Disclosure (AIMD. Results show that annual report disclosure enhances market liquidity by changing investors’ expectations and inducing portfolio adjustments. Trading frictions are negatively associated with disclosure. The study provides evidence for a capital-costreduction effect of disclosure based on the analysis of investors’ return requirements and market values. Altogether, no evidence is found that the information processing at the German capital market is structurally different from other markets.

Contemporary marketing practice : theoretical propositions and practical implications

NARCIS (Netherlands)

Lindgreen, A.; Palmer, R.; Vanhamme, J.

2004-01-01

Marketing has changed significantly since it first emerged as a distinct business and management phenomenon. We identify some of the major factors causing the observed change in marketing practice. We then describe a classification scheme that is based on transaction marketing and relationship

The implications of financial performance on stock exchange indicators of listed companies: empirical evidence for the Romanian capital market

Directory of Open Access Journals (Sweden)

Iulia-Oana ȘTEFAN(BELCIC-ȘTEFAN

2016-08-01

Full Text Available This paper examines and quantifies the implications of financial indicators of performance on the share return of companies listed on Bucharest Stock Exchange. These implications are even more relevant as the Romanian capital market could benefit from increased visibility with its reclassification as an emerging capital market in the near future. The research is conducted at the level of 33 companies listed on BSE for the time frame 2011-2013, building a multiple linear regression model that quantifies the variation in price to book value depending on the evolution of nine financial indicators of performance out of a total of 38 such possible indicators. Correcting the effects of serial correlation within the model led to its respecification resorting to the generalized differences procedure. The value of the R-squared coefficient of determination for the processed model is 0.543, eight of the nine independent variables being significant at the 1% level. The 0 probability associated to the F-test as well as its value confirm that the regression equation is globally significant. Also, all the assumptions for validating the estimated model are confirmed, both general ones, characteristic to the multiple linear regression procedure, and, in particular, according to the specific set of data under processing. The applied usefulness of the regression model is valued in the next step of the research, that of testing the effectiveness of the Romanian capital market, after which it was found that the influence of financial performance indicators was already incorporated into the market price since the end of the reporting period.

SMS marketing: It's place in mobile commerce and opportunity in the South African market

OpenAIRE

Frik Jansen van Ryssen

2004-01-01

This article investigates Short Message Service (SMS) Marketing's place in the world of mobile commerce (m-commerce). The article also investigates the opportunity that SMS Marketing presents in the South African market. The article indicates a couple of clear guidelines and implications for marketers on how to approach the challenge presented by technological advances that allowed this new trend of mass- and personalised marketing messages via SMS. Advances in the m-commerce field are predic...

Environmental implications of carbon limits on market ...

Science.gov (United States)

Combined heat and power (CHP) is promoted as an economical, energy-efficient option for combating climate change. To fully examine the viability of CHP as a clean-technology solution, its market potential and impacts need to be analyzed as part of scenarios of the future energy system, particularly those with policies limiting greenhouse gas (GHG) emissions. This paper develops and analyzes scenarios using a bottom-up, technology rich optimization model of the U.S. energy system. Two distinct carbon reduction goals were set up for analysis. In Target 1, carbon emission reduction goals were only included for the electric sector. In Target 2, carbon emission reduction goals were set across the entire energy system with the target patterned after the U.S.’s commitment to reducing GHG emissions as part of the Paris Agreement reached at the COP21 summit. From a system-wide carbon reduction standpoint, Target 2 is significantly more stringent. In addition, these scenarios examine the implications of various CHP capacity expansion and contraction assumptions and energy prices. The largest CHP capacity expansion are observed in scenarios that included Target 1, but investments were scaled back in scenarios that incorporated Target 2. The latter scenario spurred rapid development of zero-emissions technologies within the electric sector, and purchased electricity increased dramatically in many end-use sectors. The results suggest that CHP may play a role in a carbon-c

Reciprocity in Online Markets: Empirical Studies of Auction and Barter Markets

Science.gov (United States)

Ye, Shun

2013-01-01

My dissertation seeks to understand how reciprocity affects transaction outcomes and mechanism design in online markets. The first essay examines negative reciprocity illustrated as feedback-revoking behavior in the eBay auction market, focusing on its impact and implications for reputation system design. I utilize the biggest policy change of…

Least cost, utility scale abatement from Australia's NEM (National Electricity Market). Part 2: Scenarios and policy implications

International Nuclear Information System (INIS)

Brear, M.J.; Jeppesen, M.; Chattopadhyay, D.; Manzie, C.; Alpcan, T.; Dargaville, R.

2016-01-01

This paper is the second of a two part study that considers least cost, greenhouse gas abatement pathways for an electricity system. Part 1 of this study formulated a model for determining these abatement pathways, and applied this model to Australia's NEM (National Electricity Market) for a single reference scenario. Part 2 of this study applies this model to different scenarios and considers the policy implications. These include cases where nuclear power generation and CCS (carbon capture and storage) are implemented in Australia, which is presently not the case, as well as a more detailed examination of how an extended, RPS (renewable portfolio standard) might perform. The effect of future fuel costs and different discount rates are also examined. Several results from this study are thought to be significant. Most importantly, this study suggests that Australia already has utility scale technologies, renewable and non-renewable resources, an electricity market design and an abatement policy that permit continued progress towards deep greenhouse gas abatement in its electricity sector. In particular, a RPS (renewable portfolio standard) appears to be close to optimal as a greenhouse gas abatement policy for Australia's electricity sector for at least the next 10–15 years. - Highlights: • Considers scenarios and policy implications for Australia's NEM (National Electricity Market). • An extended form of RPS (renewable portfolio standard) appears near optimal until roughly 2030. • For up to 80% abatement, the inclusion of nuclear achieves only marginal benefit by 2050. • CCS (Carbon capture and storage) does not appear competitive with current cost estimates.

Yugoslav Naive Art and Popular Culture

Directory of Open Access Journals (Sweden)

Meta Kordiš

2009-12-01

After the Second World War, the Yugoslav socialist state also strove to equalize and democratize society through art by minimizing the differences between the producers and consumers of art. Such a policy led to the decentralization of culture by forming various cultural and artistic institutions and by holding cultural events and spectacles in the countryside and peripheral areas. Through these various informal ideological mechanisms, the state apparatus exercised its authority in socializing its people in the spirit of Yugoslav socialist self-management and the ideology of brotherhood and unity by joining together the producers and consumers of naive art from various ethnicities, cultures, and social classes. Unfortunately this transformed naive art at its peak of popularity into a decorative and souvenir artifact with a pastoral image and folklore motifs. The encouragement from the authorities on the one hand and the market on the other produced and reproduced simple art forms and narrative contents without a complex iconography, which were consumed uncritically and on a large scale. Consequently, this completely denied the core of naive art and resulted in its final devaluation.

Motives for attending the Cultivaria Arts festival | Saayman | South ...

African Journals Online (AJOL)

Cultivaria is one of South Africa's newest arts festivals and is held at Paarl annually. The festival is one combining the arts, wine and food. The purpose of this research is to determine the reasons (motives) for visitors attending the festival. This information is needed so that a marketing plan can be developed, as well as to ...

Tactical hospital marketing: a survey of the state of the art.

Science.gov (United States)

McDevitt, P K; Shields, L A

1985-01-01

This paper reports the results of a survey of acute care hospitals which was undertaken to: (1) identify and establish the organizational positioning of key hospital marketing personnel; (2) measure the role of these personnel in influencing the traditional marketing mix decisions; and, (3) identify tactical marketing activities most frequently undertaken.

Martial arts market demand: test and validation of a model on the brazilian judo context / Demanda de mercado de artes marciais: teste e validação de um modelo no contexto brasileiro de judô

Directory of Open Access Journals (Sweden)

Cláudio Damacena

2017-06-01

Full Text Available Purpose: Deepening the knowledge about factors which determine and explain the reasons and intentions of judo practitioner's consumption, investigating how their demands on the sport relate to the perceived benefits, restrictions, value, satisfaction and commitment to judo. Originality/gap/relevance/implications: We tested a theoretical model that specifies the direct and indirect relations between market demand, perceived benefits, restriction and value, as well as the satisfaction and commitment of a judoist with the martial arts in a different country and sport of the original study. Key methodological aspects: We conducted a survey with 328 judoists in Brazilian gyms. We analysed the data with the software PLSmart which uses the Partial Least Square method. Summary of key results: We found that market demands positively affect the perceived benefits and value and the judo members' satisfaction and commitment. We also discovered that the perceived benefits positively affect the perceived value, which positively triggers satisfaction, this way increasing the practitioner's commitment. Key considerations/conclusions: The results found in this study reinforce the relations proposed in Kim's original study showing a certain solidity in the explaining power of the underlying theory. But there are some peculiarities, like different perceived benefits for practicing judo as well as intrapersonal restrictions which discourages getting involved in judo. Finally, this article reinforces Sheth's (2011 affirmation that marketing is modified according to the context in which it is inserted, in this case, in the sport of judo in Brazil. Objetivo: Aprofundar o conhecimento dos fatores que determinam e explicam as razões e as intenções dos consumidores e dos praticantes de judô, investigando como suas demandas estão relacionadas a benefícios percebidos, restrições, valor, satisfação e comprometimento dos membros do esporte. Originalidade

MARKETING IN AMATEUR SPORTS: HOW TO MARKET A FLOORBALL CLUB WITH LIMITED RESOURCES

OpenAIRE

Heino, Ville

2015-01-01

The purpose of this thesis is to identify the differences that appear in sports marketing in comparison to the more traditional fields of marketing, as well as the differences between marketing in amateur sports and professional sports. A Swedish amateur floorball team was consulted in order to gather information and to provide a practical example and development suggestions for the team’s marketing communications. The findings implicate that there are vast differences between sports marketin...

Art as an investment in Poland - the first 20 years after the collapse of the central planning economy

Directory of Open Access Journals (Sweden)

Tomasz Potocki

2016-01-01

Full Text Available The article aims at answering the following research question: is the Polish art market mature enough to look at art investment as an important element of portfolio diversification? To provide an answer, the Authors analyzed auctions in Poland from the period 1991-2010, which were published by Art&Business magazine. The number of the analyzed records amounted to 28951. The conclusions may be valuable for researchers specializing in art economics, investors dealing with wealth transfer, financial advisors offering financial products as well as for policy makers responsible for providing institutional infrastructure essential for development of the Polish art market.

Product Market Integration, Comparative Advantages and Labour Market Performance

DEFF Research Database (Denmark)

Andersen, Torben M.; Rose Skaksen, Jan

2004-01-01

of the specialization gains are similar to anincrease in labour productivity, whereas the labour market reform effectis similar to an increase in the degree of competition in the labourmarket. Wages, employment and welfare increase as a result of furtherproduct market integration. It is interesting to note......In this paper, we set up a two-country general equilibrium modelwhere trade unions have wage bargaining power. We show that adecrease in trade distortions inducing further product market integrationgives rise to specialization gains as well as a labour market reformeffect. The implications...... that the labourmarket reform effect of product market integration is achieved despitean increase in the wage level.JEL Classification: F15, J30, J50.Keywords: Trade frictions, wage formation, employment, welfaregains....

Determinants of Livestock Prices in Ethiopian Pastoral Livestock Markets: Implications for Pastoral Marketing Strategies

OpenAIRE

Belayneh, Hailemariam Teklewold; Feye, Getachew Legese; Alemu, Dawit; Negassa, Asfaw

2009-01-01

The major objective of this paper is to identify determinants of market prices for cattle, sheep and goat in the export market value chain starting from pastoral markets to export abattoirs and live animal exporters. The study is based on the information generated through a formal survey conducted in the major pastoral livestock markets of Ethiopia with 128 collectors, small and big traders, feedlot operators, live animal and meat exporters. Hedonic price formation model was used to analyze t...

Implications of market access on soil and water conservation ...

African Journals Online (AJOL)

Market access is one of the motivating mechanisms for farmers to invest in soil and water conservation (SWC). Areas of relatively high agricultural potential but remote from major markets face numerous challenges in marketing their outputs. The objective of this study was to explore the market access determinants of farmer ...

Seeing Childhood in Art Education.

Science.gov (United States)

Duncum, Paul

2000-01-01

Examines television advertisements aimed at children outlining the implications for the classroom as well as art education as a field of study. Argues that the images presented in mass media offer a challenge to adults related to their childhood conceptions resulting from certain roles, such as teachers. (CMK)

Madame Bovary y el proceso judicial contra Flaubert: implicaciones de la libertad en el arte, la filosofía y el derecho / Madame Bovary and the trial of Flaubert: implications of freedom for art, philosophy and law

Directory of Open Access Journals (Sweden)

Carlos Patiño Gutiérrez

2013-09-01

Full Text Available Resumen: Los abogados normalmente se limitan al estricto análisis jurídico de los textos legales, sin tomar en consideración los significados jurídicos de los hechos sociales o de las obras literarias. Este trabajo no consiste en determinar, por ejemplo, los delitos cometidos por los personajes de la novela o de su autor, sino en revisar las implicaciones del arte mismo en el mundo jurídico. A través de una reflexión sobre la libertad y la moral, nos invita a valorar el impacto de la Edad Moderna en el arte y el derecho.Abstract: Lawyers are usually limited to strict analysis of legal texts, without taking into consideration the legal meanings of social facts or literary works. This article do not search to determine, for example, the crimes committed by the characters of the novel or by its author, but to revise the implications of art itself in the legal field. Through a reflection on freedom and morality, the author invites us to assess the impact of the Modern Era in art and law.

Politics, pain and pleasure: the art of art-making for ‘settled’ Aboriginal Australians

Directory of Open Access Journals (Sweden)

Lorraine Gibson

2011-03-01

Full Text Available Since the emergence of the ‘acrylic art movement’ which came out of Papunya in the Western Desert of Australia in the 1970s, Aboriginal art and cultures have become intertwined in public discourse, through government policy, and in visual art worlds. It is arguably through their artworks that Australian Aboriginal people have become increasingly known both within Australia and overseas (Merlan 2001; cf. Fourmille 1994.i Indeed, in many ways, Aboriginal art has come to represent Aboriginal people and their culture (Myers 2002. But what kind of art is acceptably deemed Aboriginal in mainstream art worlds, by Australian Aboriginal people, and why? What does this mean personally, socially and economically for those Aboriginal artists who are located in the south-eastern parts of Australia which were first colonised? For the most part these people are deemed by the mainstream population to have ‘lost their culture’. More than this, they are spoken of by some other Aboriginal people from the more remote and later colonised parts of the continent in similar terms. Based on long-term ethnographic fieldwork with the Barkindji people of Wilcannia, a small country town in the south-east of Australia, this paper explores the role of art making and art talk and the ways in which these are implicated in the politics of culture, in cultural subjectivity, and in the consolidation and (recreation of cultural identity.

The Market for Fake Observations

OpenAIRE

Brekke, Kjellr Arne; Nilsen , Tore

2011-01-01

We show how increased competition in a media market may have implications for the competition between firms that are advertising in that medium. We apply a simple model of a product market with network externalities where firms buy advertising space in a media market and find that there is more entry in the product market, the more competitive the media market is. The paper is the first combining a study of media markets with a behavioral foundation of how advertising affects the demand for t...

Mobile Marketing in Japan

OpenAIRE

Noah H. N. Lynn; Paul D. Berger

2014-01-01

In this paper we describe the state of mobile marketing in Japan. We consider the various aspects of mobile marketing in Japan and what has led to the overwhelming adoption by Japanese youth, and to a degree Japanese society as a whole, of social media and associated activities. This growth of mobile marketing has dramatic, positive implications for marketing, in general, as well as for the sale of selected product classes. We also consider markers for suggesting what the future of mobile mar...

The Development of Indian and Eskimo Art and Crafts in the Far North.

Science.gov (United States)

Phillips, R. A. J.; And Others

The focus of the conference, "The Development of Indian and Eskimo Art and Crafts in the Far North," was the creation of a market for reputable Indian and Eskimo art work on an economically sound basis which would benefit both the native artists and the Canadian economy. Two governmental reports, "Northern Arts and Crafts" and…

Why competitors matter for market orientation

DEFF Research Database (Denmark)

Sørensen, Hans Eibe

2009-01-01

and empirically tests two novel symmetric component measures of customer orientation and competitor orientation. Academicians are provided with insights with respect to the content and symmetry of component measures of the market orientation construct and their relation to firm performance. Furthermore, business......  Purpose - This paper investigates whether it is meaningful to decompose market orientation into customer orientation and competitor orientation and what possible implications this decomposition may have for researchers and business practitioners.   Design - Through a review of existing market...... - Empirical evidence reveals that, while competitor orientation is positively related to a firm's market share, a customer orientation is detrimental to a firm's return on assets for firms in less competitive environments.   Research implications and limitations - The study advocates moving beyond ‘global...

Standards for electronic imaging for graphic arts systems

Science.gov (United States)

Dunn, S. T.; Dunn, Patrice M.

1991-03-01

This paper examines the development of electronic imaging standards by and for the graphic arts industry. Taken collectively this body of work is referred to as Digital Data Exchange Standards (DDES). Because these standards are being driven by market and user requirements there are several fundamental guiding principles to their development. This paper examines these and provides an overview to the technical developments undertaken by the accredited graphic arts industry standards committees to date.

Educational mismatch in the labour market: overqualification and its implications

Directory of Open Access Journals (Sweden)

Marija Bečić

2013-12-01

Full Text Available Educational mismatch as a labour market disruption has lately attracted the interest of many economic experts and scholars. This interest is spurred by considerable improvements in the educational profile of the population, combined with changes in the demand for highly-qualified workers linked to technological developments. The mismatch can appear if an increase in highly-qualified workforce supply is not accom - panied by an equal growth in the demand. Overqualification is one such type of mismatch: it means that knowledge and skills acquired during formal education remain unused in the workplace. Many economies face this problem that can have negative consequences for individuals, businesses, and the government alike. This paper provides an overview of the basic concepts related to overqualification, focusing on the possible implications of this phenomenon, given that employee dissatisfaction can affect businesses and their productivity, and ultimately, the country as a whole. Systematization of previous research and analysis of the basic concepts related to overqualification can contribute to the literature in economics of education in Croatia and create a foundation for future research

INNOVATIVE MARKETING STRATEGIES IN TOP MOST COMPANIES

OpenAIRE

Sonia*

2018-01-01

This Research Study looks at various innovative marketing strategies used by our top most companies .Marketing strategies is a long term, forward looking approach to planning with the fundamental goal achieving a sustainable competitive advantage. Overall approach of this paper is to create a link between growth rate of companies and new marketing strategies. Good marketing is no accident, It is both an art and a science and it results from careful planning and execution using state-of-the-ar...

Electric power market regulations in UK

International Nuclear Information System (INIS)

Federico, G.; Napolano, L.

2000-01-01

The wholesale electricity market in UK is being radically reformed, with the abolition of a centralised market (the Pool) and the introduction of a system based around bilateral trading and real-time balancing (NETA), with the aim of increasing competition in the sector. This article analyses the English experience to draw some implications on the relationship between market design, market structure and market power, and to provide some insights for the design of the future Italian market [it

MARKET ENTRY STRATEGIES TO EMERGING MARKETS: A CONCEPTUAL MODEL OF TURNKEY PROJECT DEVELOPMENT

Directory of Open Access Journals (Sweden)

Bistra Vassileva

2016-11-01

Full Text Available The main purpose of the paper is to analyse the international market entry strategies in the light of globalisation processes and to propose a conceptual model of turnkey projects as market entry mode. The specific research objectives are as follows: 1. to develop an integrated framework of the turnkey marketing process as a conceptual model; 2. to analyse BRICS countries as potential host countries for turnkey projects implementation; 3. to assess potential implications of proposed conceptual model for global market entry decisions.

Benefit and risk information in prescription drug advertising: review of empirical studies and marketing implications.

Science.gov (United States)

Kopp, S W; Bang, H K

2000-01-01

As pharmaceutical companies began to advertise prescription drugs directly to consumers as well as to physicians, understanding the impact of benefit and risk information in drug advertising on physicians and consumers has become more critical. This paper reviews previous empirical studies that examined the content of benefit and risk information in drug advertising and its potential effects on physicians' subsequent prescribing behaviors. It also reviews studies that investigated how consumers process information on a drug's efficacy and side effects. Based on the findings of these studies, implications are discussed for effective marketing information development as well as for government regulation.

FAIR VALUE IMPLICATIONS ON ROMANIAN CAPITAL MARKET

OpenAIRE

Ciprian-Dan COSTEA

2014-01-01

Fair value generated intense debate during the last years, as the financial turmoil influenced many economies and capital markets, including the Romanian ones, too. Some researchers and professionals consider fair value in charge with the financial crisis and they ask for historical cost accounting basis for financial reporting. Fair value has its supporters, too. They consider that fair value reflects the effects of changes in market conditions when they take place, and accounting informatio...

Evolutions in food marketing, quantifying the impact, and policy implications.

Science.gov (United States)

Cairns, Georgina

2013-03-01

A case study on interactive digital marketing examined the adequacy of extant policy controls and their underpinning paradigms to constrain the effects of this rapidly emerging practice. Findings were interactive digital marketing is expanding the strategies available to promote products, brands and consumer behaviours. It facilitates relational marketing; the collection of personal data for marketing; integration of the marketing mix, and provides a platform for consumers to engage in the co-creation of marketing communications. The paradigmatic logic of current policies to constrain youth-oriented food marketing does not address the interactive nature of digital marketing. The evidence base on the effects of HFSS marketing and policy interventions is based on conceptualizations of marketing as a force promoting transactions rather than interactions. Digital technologies are generating rich consumer data. Interactive digital technologies increase the complexity of the task of quantifying the impact of marketing. The rapidity of its uptake also increases urgency of need to identify appropriate effects measures. Independent analysis of commercial consumer data (appropriately transformed to protect commercial confidentiality and personal privacy) would provide evidence sources for policy on the impacts of commercial food and beverage marketing and policy controls. Copyright © 2012 Elsevier Ltd. All rights reserved.

The implications of power sector trends for fuel choice and fuel markets

International Nuclear Information System (INIS)

Raschke, M.G.

1996-01-01

Two forces are restructuring the world's electricity industry: commercialization and globalization. Commercialization, the focus of this paper, is the introduction of competition into electric generation and the dissolution of existing government or private electric generating monopolies. The winds of change now sweeping through the electric generating business are altering many old assumptions, one of which is the choice of coal as the preferred baseload fuel. In markets where natural gas is available, and both the gas and the electricity industries have been liberalized and opened to competition, there is a growing tendency for independent power producers to choose gas over coal. As well, technological advances have tended to favour the gas industry. Electricity generation by fuel type is discussed for the United States, United Kingdom, Asia and Australia, as well as the implications for the coal industry. (author). 2 tabs., 11 figs

Contemporary Romanian Art in the United States1

Directory of Open Access Journals (Sweden)

Altman Dana

2014-08-01

Full Text Available The article discusses the recent international interest in contemporary Romanian art and its growth in market share, with a focus on the United States. The theme is followed thorough in numerous museum exhibitions, increased collector following, art fair presence, gallery representation and auction activity initially in Europe and the United States. The phenomenon is discussed both in the context of the larger international movement conducive to the contemporary art price bubble, and in that of the local socio-economic changes. My chief interest lies in the factors leading up to the entry of post 1989 Romanian art in the global arena as a manifestation of market forces in the field. The analysis follows its grass roots local emergence through non-profit institutions, individual artists, small publications, low budget galleries, as well as the lack of contribution (with few notable exceptions of state institutions, while pointing out the national context of increasing deregulation of social support systems resulting in lack of focus on cultural manifestations. The conclusion is that the recent ascent of contemporary Romanian art (and coincidentally, the award winning contemporary Romanian cinematography is a fortuitous convergence of various factors, among which, increased international mobility and sharing. At the same time, it is also the result of the evolution of various individual artists that pursued a form of art rooted in Romanian artistic tradition but with a focus on the symbolic figurative. The result is a personal semiotics of raising the mundane to extraordinary levels that reconfigured the anxiety of entering a new system into an unmistakable and lasting visual language.

State of the art in benefit-risk analysis: economics and marketing-finance.

Science.gov (United States)

Kalogeras, N; Odekerken-Schröder, G; Pennings, J M E; Gunnlaugsdóttir, H; Holm, F; Leino, O; Luteijn, J M; Magnússon, S H; Pohjola, M V; Tijhuis, M J; Tuomisto, J T; Ueland, Ø; White, B C; Verhagen, H

2012-01-01

All market participants (e.g., investors, producers, consumers) accept a certain level of risk as necessary to achieve certain benefits. There are many types of risk including price, production, financial, institutional, and individual human risks. All these risks should be effectively managed in order to derive the utmost of benefits and avoid disruption and/or catastrophic economic consequences for the food industry. The identification, analysis, determination, and understanding of the benefit-risk trade-offs of market participants in the food markets may help policy makers, financial analysts and marketers to make well-informed and effective corporate investment strategies in order to deal with highly uncertain and risky situations. In this paper, we discuss the role that benefits and risks play in the formation of the decision-making process of market-participants, who are engaged in the upstream and downstream stages of the food supply chain. In addition, we review the most common approaches (expected utility model and psychometrics) for measuring benefit-risk trade-offs in the economics and marketing-finance literature, and different factors that may affect the economic behaviour in the light of benefit-risk analyses. Building on the findings of our review, we introduce a conceptual framework to study the benefit-risk behaviour of market participants. Specifically, we suggest the decoupling of benefits and risks into the separate components of utilitarian benefits, hedonic benefits, and risk attitude and risk perception, respectively. Predicting and explaining how market participants in the food industry form their overall attitude in light of benefit-risk trade-offs may be critical for policy-makers and managers who need to understand the drivers of the economic behaviour of market participants with respect to production, marketing and consumption of food products. Copyright © 2011 Elsevier Ltd. All rights reserved.

Rethinking Marketing Curricula in the Internet Age

Science.gov (United States)

Bevan-Dye, A. L.; Venter, P. F.

2008-01-01

The aim of this research is to identify an inventory of topics pertaining to the Internet-driven marketing principles that have emerged from the Internet's implication to and application in marketing that bear relevance to the study field of mainstream marketing. Empirical research was conducted to measure South African marketing educators' and…

Strategic market segmentation

Directory of Open Access Journals (Sweden)

Maričić Branko R.

2015-01-01

Full Text Available Strategic planning of marketing activities is the basis of business success in modern business environment. Customers are not homogenous in their preferences and expectations. Formulating an adequate marketing strategy, focused on realization of company's strategic objectives, requires segmented approach to the market that appreciates differences in expectations and preferences of customers. One of significant activities in strategic planning of marketing activities is market segmentation. Strategic planning imposes a need to plan marketing activities according to strategically important segments on the long term basis. At the same time, there is a need to revise and adapt marketing activities on the short term basis. There are number of criteria based on which market segmentation is performed. The paper will consider effectiveness and efficiency of different market segmentation criteria based on empirical research of customer expectations and preferences. The analysis will include traditional criteria and criteria based on behavioral model. The research implications will be analyzed from the perspective of selection of the most adequate market segmentation criteria in strategic planning of marketing activities.

Liberalization of the Flemish market for electricity and natural gas

International Nuclear Information System (INIS)

2002-01-01

In this first report of the Flemish Regulating Institute for the Electricity and Natural Gas Market (VREG) only attention is paid to the market for electricity. Every 3 months a state of the art will be given of the liberalization process of the energy market in Flanders [nl

Re-Placing the Arts in Elementary School Curricula: An Interdisciplinary, Collaborative Action Research Project

Science.gov (United States)

Trent, Allen; Riley, Jorge-Ayn

2009-01-01

This article describes a collaborative action research project aimed at deliberately "re-placing" art in the elementary curriculum through targeted planning, implementation, and assessment of an art integrated unit in an urban 4th grade classroom. Findings and implications should be relevant to elementary teachers, administrators, art specialists,…

Vulnerability to alcohol-related problems: a policy brief with implications for the regulation of alcohol marketing.

Science.gov (United States)

Babor, Thomas F; Robaina, Katherine; Noel, Jonathan K; Ritson, E Bruce

2017-01-01

The concern that alcohol advertising can have detrimental effects on vulnerable viewers has prompted the development of codes of responsible advertising practices. This paper evaluates critically the concept of vulnerability as it applies to (1) susceptibility to alcohol-related harm and (2) susceptibility to the effects of marketing, and describes its implications for the regulation of alcohol marketing. We describe the findings of key published studies, review papers and expert reports to determine whether these two types of vulnerability apply to population groups defined by (1) age and developmental history; (2) personality characteristics; (3) family history of alcoholism; (4) female sex and pregnancy risk; and (5) history of alcohol dependence and recovery status. Developmental theory and research suggest that groups defined by younger age, incomplete neurocognitive development and a history of alcohol dependence may be particularly vulnerable because of the disproportionate harm they experience from alcohol and their increased susceptibility to alcohol marketing. Children may be more susceptible to media imagery because they do not have the ability to compensate for biases in advertising portrayals and glamorized media imagery. Young people and people with a history of alcohol dependence appear to be especially vulnerable to alcohol marketing, warranting the development of new content and exposure guidelines focused on protecting those groups to improve current self-regulation codes promoted by the alcohol industry. If adequate protections cannot be implemented through this mechanism, statutory regulations should be considered. © 2016 Society for the Study of Addiction.

Impact and implications of international financial reporting standards in the UK : evidence from the alternative investment market\\ud

OpenAIRE

Ali, Arshad; Akbar, Saeed; Ormrod, Phillip; Shah, Syed Zulfiqar Ali

2016-01-01

This paper investigates implications of the IFRS adoption from the perspective of small and growing companies listed on the UK Alternative Investment Market (AIM). The study considers the cost-benefit issues of the IFRS adoption and investigates its economic consequences. The results reveal that only a small number of comparatively larger AIM companies have voluntarily adopted IFRS for some anticipated economic objectives. The results also suggest that most of the mandatory adopters have done...

Inhibitions and implications associated with celebrity participation in health-related social marketing: an exploratory research focused on HIV prevention in Portugal.

Science.gov (United States)

Casais, Beatriz; Proença, João F

2012-01-01

This article discusses motivations and inhibitions among celebrities to participate in health-related social marketing. The research identifies the implications that this involvement may have upon their lives. Results from in-depth interviews with 27 Portuguese celebrities show that they expect a fee for endorsements of commercial and government social marketing, despite the positive image they may gain from endorsing public health. The results demonstrate an absence of celebrity prejudice against HIV because of its serious nature and the social stigma attached to AIDS. This research suggests there is a positive bias and presents helpful information for negotiations between institutions and celebrities.

Review of the nutritional implications of farmers' markets and community gardens: a call for evaluation and research efforts.

Science.gov (United States)

McCormack, Lacey Arneson; Laska, Melissa Nelson; Larson, Nicole I; Story, Mary

2010-03-01

The development and promotion of farmers' markets and community gardens is growing in popularity as a strategy to increase community-wide fruit and vegetable consumption. Despite large numbers of farmers' markets and community gardens in the United States, as well as widespread enthusiasm for their use as a health promotion tool, little is known about their influence on dietary intake. This review examines the current scientific literature on the implications of farmers' market programs and community gardens on nutrition-related outcomes in adults. Studies published between January 1980 and January 2009 were identified via PubMed and Agricola database searches and by examining reference lists from relevant studies. Studies were included in this review if they took place in the United States and qualitatively or quantitatively examined nutrition-related outcomes, including dietary intake; attitudes and beliefs regarding buying, preparing, or eating fruits and vegetables; and behaviors and perceptions related to obtaining produce from a farmers' market or community garden. Studies focusing on garden-based youth programs were excluded. In total, 16 studies were identified for inclusion in this review. Seven studies focused on the impact of farmers' market nutrition programs for Special Supplemental Nutrition Program for Women, Infants, and Children participants, five focused on the influence of farmers' market programs for seniors, and four focused on community gardens. Findings from this review reveal that few well-designed research studies (eg, those incorporating control groups) utilizing valid and reliable dietary assessment methods to evaluate the influence of farmers' markets and community gardens on nutrition-related outcomes have been completed. Recommendations for future research on the dietary influences of farmers' markets and community gardens are provided. Copyright 2010 American Dietetic Association. Published by Elsevier Inc. All rights reserved.

El marketing al servicio de las organizaciones del tercer sector

OpenAIRE

Claudia Eugenia Toca Torres

2013-01-01

El objetivo del presente artículo es revisar el verdadero significado del marketing al servicio de las organizaciones cuya finalidad es neta y exclusivamente social. El artículo toma distancia del mercadeo social —tan ampliamente investigado — y evita en todo momento una adopción discrecional de herramientas y procesos del marketing comercial; busca en consecuencia, consolidar un enfoque acorde con la naturaleza, actividades y público de las organizaciones sociales. A partir del análisis de l...

Older adult perceptions of smart home technologies: implications for research, policy & market innovations in healthcare.

Science.gov (United States)

Coughlin, J; D'Ambrosio, L A; Reimer, B; Pratt, M R

2007-01-01

Advances in information communications technology and related computational power are providing a wide array of systems and related services that form the basis of smart home technologies to support the health, safety and independence of older adults. While these technologies offer significant benefits to older people and their families, they are also transforming older adults into lead adopters of a new 24/7 lifestyle of being monitored, managed, and, at times, motivated, to maintain their health and wellness. To better understand older adult perceptions of smart home technologies and to inform future research a workshop and focus group was conducted with 30 leaders in aging advocacy and aging services from 10 northeastern states. Participants expressed support of technological advance along with a variety of concerns that included usability, reliability, trust, privacy, stigma, accessibility and affordability. Participants also observed that there is a virtual absence of a comprehensive market and policy environment to support either the consumer or the diffusion of these technologies. Implications for research, policy and market innovation are discussed.

Developing Pedagogical Competence: Issues and Implications for Marketing Education

Science.gov (United States)

Madhavaram, Sreedhar; Laverie, Debra A.

2010-01-01

Competence in pedagogy and research is the sine qua non of marketing educators' careers. However, there is evidence in the literature that marketing academics focus "more on" and "are more competent" in research than teaching. This imbalance, in a majority of instances, can be traced back to doctoral education. Doctoral programs in marketing are…

MARKET ENTRY STRATEGIES TO EMERGING MARKETS: A CONCEPTUAL MODEL OF TURNKEY PROJECT DEVELOPMENT

OpenAIRE

Bistra Vassileva; Miroslav Nikolov

2016-01-01

The main purpose of the paper is to analyse the international market entry strategies in the light of globalisation processes and to propose a conceptual model of turnkey projects as market entry mode. The specific research objectives are as follows: 1. to develop an integrated framework of the turnkey marketing process as a conceptual model; 2. to analyse BRICS countries as potential host countries for turnkey projects implementation; 3. to assess potential implications of proposed concep...

Assisted Reproductive Technologies : Implications for Women's ...

International Development Research Centre (IDRC) Digital Library (Canada)

Assisted Reproductive Technologies : Implications for Women's Reproductive Rights and Social Citizenship. There is a general perception that assisted reproductive technologies (ARTs) affect only a small number of affluent women in India. However, the ART industry - tied as it is to the vigorously pushed medical tourism ...

Informative Advertising in Concentrated, Differentiated Markets

OpenAIRE

Hamilton, Stephen F.

2004-01-01

I examine the welfare implications of informative advertising in a differentiated product duopoly market. The analysis reconciles the apparently conflicting results in previous studies that find advertising to be undersupplied in homogeneous product markets and in differentiated markets with a limited number of firms, but oversupplied in differentiated markets with a large number of firms. In equilibrium, purely informative advertising is always overprovided when the degree of product differe...

Shopping Effort Classification: Implications for Segmenting the College Student Market

Science.gov (United States)

Wright, Robert E.; Palmer, John C.; Eidson, Vicky; Griswold, Melissa

2011-01-01

Market segmentation strategies based on levels of consumer shopping effort have long been utilized by marketing professionals. Such strategies can be beneficial in assisting marketers with development of appropriate marketing mix variables for segments. However, these types of strategies have not been assessed by researchers examining segmentation…

A Corpus-based Study of English Vocabulary in Art Research Articles

Directory of Open Access Journals (Sweden)

Ping Wang

2017-09-01

Full Text Available The learning of English as a foreign language is an additional burden for art majors. This study aimed to examine high frequency words in art research articles to improve the efficiency of art majors’ English learning, especially their academic reading and writing. For this aim, the study built a corpus, analyzed data from art research articles and compared data with three base word lists. We found that the General Service List (GSL and the Academic Word List (AWL had a high coverage in our corpus, and there was a different high frequency word order in the Art Research Article Corpus (ARAC. These findings provide some implications for teaching English for art majors.

Bond markets in Africa

Directory of Open Access Journals (Sweden)

Yibin Mu

2013-07-01

Full Text Available African bond markets have been steadily growing in recent years, but nonetheless remain undeveloped. African countries would benefit from greater access to financing and deeper financial markets. This paper compiles a unique set of data on government securities and corporate bond markets in Africa. It then applies an econometric model to analyze the key determinants of African government securities market and corporate bond market capitalization. Government securities market capitalization is directly related to better institutions and interest rate volatility, and inversely related to smaller fiscal deficits, higher interest rate spreads, exchange rate volatility, and current and capital account openness. Corporate bond market capitalization is directly linked to economic size, the level of development of the economy and financial markets, better institutions, and interest rate volatility, and inversely related to higher interest rate spreads and current account openness. Policy implications follow.

Arts Management - marketingová strategie symfonického tělesa (Filharmonie mladých Praha)

OpenAIRE

Fröhlich, Vojtěch

2009-01-01

Goal of this diploma thesis is to create a marketing strategy of the Prague Youth Philharmonic symphony orchestra including marketing concept definition, audience research and marketing communication project. The marketing strategy proceeds from internal and external SWOT analysis of the subject. Theoretical part of the thesis deals with classical marketing theory and its use in arts management praxis. It focuses on strategic marketing and its instruments.

Gamification as a strategy of internal marketing

Directory of Open Access Journals (Sweden)

José Luis Ruizalba Robledo

2013-12-01

Full Text Available Purpose: Theoretical analysis of the phenomenon of gamification and its possible application as a tool for internal marketing, in order to increase job satisfaction and commitment through engagement.Design/methodology/approach: Firstly, review of the literature on gamification and its background within game social reality. Secondly, presentation of several business cases where gamification has been applied.Findings: Focusing the subject of gamification within the field of internal marketing. In addition, a theoretical model of gamification as a tool to improve some consequences on employees’ behavior, such as job satisfaction and commitment through engagement, is proposed,. Various specific hypotheses for future research are proposed based on this model..Practical implications: Because of the situation of research on internal marketing and gamification, practical implications cannot be deduced in the short term, although they may arise as long as there is empirical evidence of its usefulness.Social implications: Currently there is no empirical evidence to infer social implications.Originality/value: Gamification is a very recent phenomenon that has been scarcely studied.

The Use and Effectiveness of Digital Marketing. Case - Foundation for the Arts and Humanities

OpenAIRE

Vigandt, Valeriia

2017-01-01

In the course of completing this paper, the topic of digital marketing was studied, including such areas as digital marketing in general and its basics, advantages of us-ing digital marketing, digital marketing tools, digital marketing application including planning and implementation, evaluation of a digital marketing campaign effective-ness, and, finally, the matters and ideas that ensure digital marketing success. All of these constitute the theoretical part of this thesis. The reason ...

Variations in mature market consumer behavior within a health care product: implications for marketing strategy.

Science.gov (United States)

Hopper, J A; Busbin, J W

1995-01-01

America is undergoing a profound age shift in its demographic make-up with people 55 and over comprising an increasing proportion of the population. Marketers may need to increase their response rate to this shift, especially in refining the application of marketing theory and practice to older age consumers. To this end, a survey of older couple buying behavior for health insurance coverage is reported here. Results clarify evaluative criteria and the viability of multiple market segmentation for health care coverage among older consumers as couples. Commentary on the efficacy of present health coverage marketing programs is provided.

THE ROLE OF RELATIONSHIP MARKETING ON INSURANCE MARKET DURING THE CRISIS PERIODS

Directory of Open Access Journals (Sweden)

Cristinel CONSTANTIN

2009-01-01

Full Text Available This paper is about a research regarding the implications of presenteconomic crisis on a market created to cover various risks that could affectboth individuals and companies. The main objective of the research was toestablish the coordinates of the insurance market at the EU countries level inorder to find solutions that insurance companies could use for avoiding thenegative impact of the crisis and to re-launch the local insurance market. Theoutcomes of our research have shown a low development of Romanianinsurance market, this one being among the lowest developed market in theEuropean Union. Taking into consideration the psychological impact of thecrashes recorded by the biggest worldwide insurers, the best solution forlocal companies is to use the tools of relationship marketing that coulddevelop the confidence of customers in insurance services.

Art Education, The Art of Education and the Art of Life: Considering the Implications of Dewey's Later Philosophy to Art and Music Education

Science.gov (United States)

Vakeva, Lauri

2007-01-01

This article offers a clarification and application of aspects of John Dewey's philosophy of art and music that have often been misunderstood, even by philosophers (such as Susanne Langer) and, in particular, by philosophers of music education who quote Dewey in support of neo-Kantian aesthetic conceptions that Dewey was in fact at pains to…

Health Technology Assessment - science or art?

Science.gov (United States)

Hofmann, Bjørn

2013-01-01

The founding disciplines of HTA are clearly scientific, and have been firmly based among the natural sciences. However, common definitions of HTA indicate that HTA is something more than the "pure application of science". This article investigates whether this "something" also makes HTA an art. The question of whether HTA is a science or an art is pursued in two specific and historically rich directions. The first is whether HTA is an art in the same way that medicine is described as an art. It has been argued extensively that medicine is based on two different and partly incompatible cultures, i.e., the natural sciences and humanities. Medicine is based on disciplines within the natural sciences, while its value judgments have been placed in the humanities camp. This dichotomy is present in HTA as well, and the first part of the investigation illustrates how HTA is an art in terms of its inherent and constitutive value-judgments. The second part of the science/art-scrutiny leads us to the ancient (Hippocratic) concept of art, téchne, where we find an etymological and a conceptual link between HTA and art. It demonstrates HTA is not an arbitrary process, even though it involves value judgments and relates complex decision making processes. As an art (téchne) HTA has a specific subject matter, requires inquiry and mastery of general rational principles, and is oriented to a specific end. In conclusion, the science-or-art-question makes sense in two specific perspectives, illustrating that HTA is a science based art. This has implications for the practice of HTA, for its education, and for the status of its results.

THE ROLE OF DATABASE MARKETING IN THE OPERATIONALIZATION OF THE SERVICES RELATIONSHIP MARKETING

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Luigi DUMITRESCU

2010-01-01

Full Text Available The relationship marketing aims the construction of a durable relation between the enterprise and the final client, identified at an individual level. The particular part of the relationship marketing has two main concepts: individuality and the relation. This paper presents the concepts of relationship marketing, database marketing and geomarketing. We present the importance of implementing a marketing database in a service providing enterprise and its implications on one hand for the client and on the other hand for the enterprise. The paper point out the marketing database instruments and the advantages for the elements of the marketing mix. The implementation of a marketing database will aid the enterprise to better target and attract the client, to transform them into loyal consumers and in the same time it can help refresh the image of the enterprise.

Brand name changes help health care providers win market recognition.

Science.gov (United States)

Keesling, G

1993-01-01

As the healthcare industry continues to recognize the strategic implications of branding, more providers will undertake an identity change to better position themselves in competitive markets. The paper examines specific healthcare branding decisions, the reasons prompting brand name decisions and the marketing implications for a change in brand name.

Is the Economic andTesting the Efficient Markets Hypothesis on the Romanian Capital Market

Directory of Open Access Journals (Sweden)

Dragoș Mînjină

2013-11-01

Full Text Available Informational efficiency of capital markets has been the subject of numerous empirical studies. Intensive research of the field is justified by the important implications of the knowledge of the of informational efficiency level in the financial practice. Empirical studies that have tested the efficient markets hypothesis on the Romanian capital market revealed mostly that this market is not characterised by the weak form of the efficient markets hypothesis. However, recent empirical studies have obtained results for the weak form of the efficient markets hypothesis. The present decline period of the Romanian capital market, recorded on the background of adverse economic developments internally and externally, will be an important test for the continuation of recent positive developments, manifested the level of informational efficiency too.

Linguistic problems in international marketing: Company experiences in the Chinese market

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Milovanović Goran

2013-01-01

Full Text Available The aim of the paper is to present certain language issues and their relevance for the implementation of marketing activities of selected companies in the Chinese market, based on the systematized data from secondary sources. The paper consists of six parts. The first part reveals the relationship between language and culture, as well as the importance of adapting companies' marketing programs to specific languages and cultures of target markets. The second part of the paper identifies and analyzes translation issues in international marketing, from the perspective of the relevant literature. In the third and fourth part we elaborate on marketing implications of correctly and incorrectly translated names of multinational companies, their brands and advertising slogans on the Chinese market. The fifth section deals with Dell's business model implementation problems within China. Final part of the paper deals with the effects of marketing activities on customers' attitudes and values in local markets, as well as the symbolic role of products and numbers in some of these activities.

Benefit segmentation of the fitness market.

Science.gov (United States)

Brown, J D

1992-01-01

While considerate attention is being paid to the fitness and wellness needs of people by healthcare and related marketing organizations, little research attention has been directed to identifying the market segments for fitness based upon consumers' perceived benefits of fitness. This article describes three distinct segments of fitness consumers comprising an estimated 50 percent of households. Implications for marketing strategies are also presented.

Price-elastic demand in deregulated electricity markets

OpenAIRE

Siddiqui, Afzal S.

2003-01-01

The degree to which any deregulated market functions efficiently often depends on the ability of market agents to respond quickly to fluctuating conditions. Many restructured electricity markets, however, experience high prices caused by supply shortages and little demand-side response. We examine the implications for market operations when a risk-averse retailer's end-use consumers are allowed to perceive real-time variations in the electricity spot price. Using a market-equilibrium mo...

Marketing Culture. Summary of the conference Marketing culture in modern organization held on 1 June 2001 at Warsaw University.

OpenAIRE

Piotr Modzelewski

2001-01-01

What do we mean when we refer to "marketing"? Are they the same thing as "marketing culture", but in a people context? Is "marketing the same as salels"? How can we find an acceptable balance between the strategy and the tactics? These are important questions, because our answers have important implications.

Why competitors matter for market orientation

DEFF Research Database (Denmark)

Sørensen, Hans Eibe

2009-01-01

  Purpose - This paper investigates whether it is meaningful to decompose market orientation into customer orientation and competitor orientation and what possible implications this decomposition may have for researchers and business practitioners.   Design - Through a review of existing market...... orientation research, two of its salient dimensions, customer orientation and competitor orientation, are theoretically investigated. Then, two symmetric component measures are developed and tested on 308 manufacturing firms in a cross-sectional questionnaire survey, supplemented with census data.   Findings...... - Empirical evidence reveals that, while competitor orientation is positively related to a firm's market share, a customer orientation is detrimental to a firm's return on assets for firms in less competitive environments.   Research implications and limitations - The study advocates moving beyond ‘global...

A Market for Company Incorporations in the European Union?

DEFF Research Database (Denmark)

Birkmose, Hanne Søndergaard

2005-01-01

The article discuss the European market for company incorporation in light of the recent decisions of the European Court of Justice; Centros (1999 E.C.R. at I-1487), Überseering (2002 E.C.R. at I-9919) and Inspire Art (2003 E.C.R. at I-10155)......The article discuss the European market for company incorporation in light of the recent decisions of the European Court of Justice; Centros (1999 E.C.R. at I-1487), Überseering (2002 E.C.R. at I-9919) and Inspire Art (2003 E.C.R. at I-10155)...

The Use of Direct Marketing Techniques in Sport Marketing

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Daniel Gardan

2016-09-01

Full Text Available Adapting marketing principles and concepts to sport related services and products domain represents a challenge for any specialist in the field because the specific features that are characteristic for the needs, motivations and consumption process itself. In order to achieve different quantitative and qualitative marketing communication objectives, sports involved organizations are developing a communication mix adapted to the channels used by the consumers. Among the communication tools used are found also the direct marketing techniques that have had a tremendous development during the last 25 years and so. The article will analyze the process of building a efficient direct marketing communication with sport consumers and the implications of using such instruments and tools for the future activity of sport related organizations. Some future research lines are proposed and conclusions are stated on the matter.

An Examination of Market Entry Perspectives in Emerging Markets

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Marvin O. Bates

2017-11-01

Full Text Available Purpose – The purpose of this article is to describe the marketing-oriented market entry approaches that businesses are currently using across the three levels of the world economic pyramid (i.e., WEP. These levels are the Top-tier, the Middle-tier, and the Base of the Pyramid-tier (i.e., BoP-tier. Methodology – The literature of the BoP was reviewed, and market entry approaches were itemized across the three WEP levels. Secondly, BoP strategic theorists including Prahalad identified the need for a BoP marketing focus replacing the traditional 4Ps marketing approach (i.e., Product, Price, Place and Promotion with the BoP-specific 4As marketing approach (i.e., Awareness, Affordability, Access and Availability. This 4As marketing approach is discussed. Findings – New marketing-oriented market-entry approaches are proposed for each of the three WEP levels. These approaches are based on where in the WEP the firm currently exists, and where in the WEP the firm desires to refocus market-entry activities; identified approaches include: inter-country expansion, intra-country entry, adjacent market entry, and extended market entry. Secondly, the absence of a clearly articulated marketing strategy for middle-tier markets was observed. Practical implications – This article has two specific applications. First, it summarizes the evolving market entry perspectives to provide a context for future market research in both emerging markets and the pre-emerging BoP markets. Second, the future requirement for an articulated marketing strategy for middle-tier markets is suggested. Originality – This article examined existing market entry approaches across all three levels of the WEP, inclusive of the BoP economic level. The language used to clarify market entry movements was extended, providing a specificity of description not previously found in either the existing market entry or BoP literature.

Beta Instability and Stochastic Market Weights

OpenAIRE

David H. Goldenberg

1985-01-01

An argument is given for individual firm beta instability based upon the stochastic character of the market weights defining the market portfolio and the constancy of its beta. This argument is generalized to market weighted portfolios and the form of the stochastic process generating betas is linked to that of the market return process. The implications of this analysis for adequacy of models of beta nonstationarity and estimation of betas are considered in light of the available empirical e...

The Book-to-Market Anomaly in the Chinese Stock Markets

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Kin-Yip Ho

2015-09-01

Full Text Available This paper examines the existence of value premium in the Chinese stock markets and empirically provides its explanation. Our results suggest that the value premium does exist in the Chinese markets, and investor sophistication is significant in explaining its existence. In particular, there is supporting evidence that the value premium could be driven by individual investors, whereas stocks that are mostly held by institutional investors are value-premium free. We briefly discuss the implications of our findings.

Is the world oil market 'one great pool'? A test

International Nuclear Information System (INIS)

Rodriguez, A.E.; Williams, M.D.

1993-01-01

In a recent paper (Weiner, 1991) it was argued that crude oil markets are regionalized, thus challenging the assertion that the world oil market is homogeneous. This argument bears on the effectiveness of various energy policies. It is argued that these policies should be analyzed using constructs such as antitrust markets, rather than in relation to an ad-hoc definition of regionalization like that used by Weiner. Regionalization and geographic antitrust markets, empirics, and policy implications of regional markets are discussed. By drawing clear parallels between the concept of regionalization and antitrust markets, it is shown that: due to Wiener's flawed methodological and empirical approach, it is not clear that crude oil markets are, in fact, regional; and policies that appear at first glance to require regional markets to be effective, may be explained even in a unified world market. Strong evidence is found in support of a unified world oil market. Some policy implications in the area of import taxes are discussed. 35 refs., 1 tab

Market implications of advanced enrichment techniques

International Nuclear Information System (INIS)

Rougeau, J.-P.

1987-01-01

The only commercial outlet for uranium is for nuclear reactors and the uranium market will be closely linked to the nuclear power market for the forseeable future. Any production cost saving in the uranium cycle clearly, therefore, increases the chances for world-wide expansion of the nuclear industry. Thus, although there is overcapacity in enrichment, development of cheaper, new or more efficient established techniques, is important. The atomic vapour laser isotope separation process is considered and discussed against this background. Separative work units are explained for this technique. The problems of integrating laser isotope separation into the fuel cycle are discussed. The effects on the amount of natural uranium required for different recycling strategies, and for different laser tails assay and time schedules are illustrated. Over the next twenty years laser-based enrichment will have an important effect on the fuel cycle industry. COGEMA is expected to play a part in developing these new techniques. (U.K.)

Speaking of public space: cultures and countercultures in the confrontation about street art

OpenAIRE

L. M. Visconti; L. Anderson; S. Borghini; J. F. Sherry Jr.

2010-01-01

Recently, discussion about public space has been revitalized by the attention that street art has acquired in the media, public policy, social discussion, marketing strategies, and the arts (Borghini et al. forthcoming). Our multi-sited ethnography (Marcus 1995), primarily conducted in the States and Italy but expanded much beyond by means of extensive netnographic analysis (Kozinets 2002), accounts for this increasing and pervasive impact of street art. Among others, we observe media i...

Estrategias de marketing en clubes deportivos [Marketing strategies in sport clubs

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Juan Francisco Nogales González

2009-12-01

Full Text Available Resumen El objetivo principal de este artículo es resaltar la importancia que tiene el marketing en el mundo del deporte. Durante los últimos años, se han producido numerosos e importantes avances en el estudio y en la formalización del marketing aplicado al área de los servicios, los cuales obligan a actualizar los planteamientos y enfoques que se siguen en su aplicación. Los estudios más recientes en la utilización del marketing en las entidades deportivas, demuestran que la aplicación aislada del marketing tradicional no es suficiente, por sí solo, para asegurar el éxito de mercado y que es necesario complementarlo con otras dos disciplinas desarrolladas en gran parte en el sector servicios y llegar, de esta manera, a un enfoque nuevo y específico de marketing deportivo. Este nuevo enfoque ha de estar integrado por tres áreas claramente diferenciadas y complementarias entre sí: el marketing tradicional, el marketing interactivo y el marketing interno. Palabras clave: Marketing, interactivo, club deportivo, socios, clientes.     Abstract The principal aim of this article is stand out the importance of sport marketing in the sport world. During last years, numerous advances have been appear about sport marketing in services. These advances force to update the application of these approachs. Recents studies in the use of marketing in sports organizations show that the isolate application of traditional marketing is insufficient to ensure the succes, and there is need to improve it with other two developed disciplines to reach a new idea of sport marketing. This new view and perspective must be composed by three areas: traditional marketing, interactive marketing and internal marketing. Key words: Marketing, interactive, sport club, members, customers.

The ART of marketing babies.

Science.gov (United States)

Qadeer, Imrana

2010-01-01

New legislation can be oppressive for a significant population depending upon the politics of its drafters. The current upsurge of the surrogacy trade in India, and the label of a "win-win" situation that it has acquired, points towards an unfettered commercialisation of assisted reproductive technology and the practice of surrogacy that is blinding its middle class users as well as providers, policy makers and law makers, and charging an imagination that is already caught up in spiralling consumerism. This paper analyses the Draft Assisted Reproductive Technology (Regulation) Bill and Rules, 2008, in the Indian socioeconomic context. It identifies the interests of the affected women, and examines the contradictions of the proposed Bill with their interests, as well as with current health and population policies, confining itself to the handling of surrogacy and not the entire content of the Bill. The bases of the analytical perspective used are: the context of poverty and the health needs of the Indian population; the need to locate surrogacy services within the overall public health service context and its epidemiological basis; the need to restrain direct human experimentation for the advancement of any technology; the use of safer methods; and, finally, the rights of surrogate mothers and their babies, in India, as opposed to the compulsion or dynamics of the medical market and reproductive tourism.

Assessing the viability of situationally driven segmentation opportunities in the health care market.

Science.gov (United States)

Gehrt, K C; Pinto, M B

1993-01-01

The impact of situational factors has typically been investigated in the context of goods marketing. Very few studies have investigated the influence of situational factors on services marketing. This study demonstrates the importance of situational influence on services marketing by delineating a consumer-based, situationally characterized competitive market structure for health care services. The competitive structure of the health care market is delineated in terms of the similarity/substitutability of the three-factor, situational characterizations of ten health care alternatives. The general marketing implications of the market-structure delineation procedure and the health care-specific implications of the findings are discussed.

Who Acquires Information in Dealer Markets?

DEFF Research Database (Denmark)

Rudiger, Jesper; Vigier, Adrien

2017-01-01

We study information acquisition in dealer markets. We first identify a one-sided strategic complementarity in information acquisition: the more informed traders are, the larger market makers' gain from becoming informed. We then fully characterize the unique equilibrium as a function...... of the (uniform) cost of information, and the composition of the market in terms of liquidity traders and speculators. Lastly, we examine the implications of our analysis for market liquidity and price discovery. Our findings shed light on several empirical regularities....

MARKETING CAPABILITIES FOR INNOVATION-BASED COMPETITIVE ADVANTAGE IN THE SLOVENIAN MARKET

Directory of Open Access Journals (Sweden)

Vojko Potocan

2013-01-01

Full Text Available The primary role of marketing within the competitive advantage is innovation. The customer value-based differentiation strategies will drive the company’s market research efforts, its selection of target markets, its product development processes, its market communications programs, and its delivery processes. These processes require many specific capabilities that enable the firm to carry out activities necessary to move its products or services through the value chain. We must explore the role of distinctive marketing capabilities in competitive strategy of the company. As sources of competitive advantage, companies try to create their product or service differentiation by developing higher product or service quality, by using their knowledge to solving marketing problems, by communicating with their customers, and by satisfying customer’s needs. We also would like to confirm that superior customer service lead to company’s innovation. The paper closes with the implications of the findings and highlights promising future research avenues.

Point-of-Purchase Food Marketing and Policy Solutions

OpenAIRE

Soo, Jackie

2016-01-01

Background: Food marketing has been implicated as a driver of obesity. However, few studies have examined point-of-purchase marketing in supermarkets and restaurants, or marketing in lower-income countries. Furthermore, policy solutions to counteract marketing and provide consumers with objective nutritional information require evidence of efficacy. Paper 1. We documented child-oriented marketing practices, product claims, and health-evoking images on 106 cereals sold in Guatemala City, Gu...

Consumer Cost Differences for Traditional and Internet Markets.

Science.gov (United States)

Shaw, Michael J.; Strader, Troy J.

1999-01-01

Addresses research issues related to the economics of electronic, Internet-based markets. Discusses consumer cost-based differences for traditional and electronic markets; revenue implications for sellers and transaction intermediaries; and results of an empirical, survey-based study of an electronic market in the sports trading-card industry.…

Corporate Sponsorship in the Marketing Curriculum: A Preliminary Investigation

Science.gov (United States)

Kuzma, Ann; Kuzma, John

2009-01-01

Corporate sponsorship of sports, the arts, community events, and causes has been recognized as a marketing communications tool. Corporations and organizations have embraced sponsorship as a vital component of their marketing strategy. The use of corporate sponsorship has increased over the last twenty years and it now provides an economic impact…

MODERATING ROLE OF E-MARKETING ON THE CONSEQUENCES OF MARKET ORIENTATION IN IRANIAN FIRMS

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Mohammad RAOOFI

2012-01-01

Full Text Available In the modern world use of technology in the marketing activities of all types of organizations have increased, it is important to know the extent to which electronic marketing moderates the impact of market orientation on firm marketing competencies which are, in turn, related to firm performance. Drawing on the strategic management and information technology literature, the author designed a survey to ascertain how e-marketing moderates market orientation from the marketing competencies relationship on one hand to the marketing competencies and firm performance relationship on the other. One hundred manufacturing owner-managers in Iran were investigated. The results reveal that e-marketing translates more into firm performance when supported by organizational culture and behavioral dispositions like market orientation, and that e-marketing also moderates the relationship between marketing competencies and firm performance. The author also discusses the managerial and public policy implications of the findings. Overall, there seemed to be more emphasis on the production strategy factors than marketing factors as a means to gaining competitive advantage.

‘Is the modernity of Chinese art comparable? An opening of a theoretical space’

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John Clark

2014-06-01

Full Text Available The expansion of the art market and in some ways ‘Western’ art cultural obsession with the way modern Chinese art has entered the world since the early 1980s has overshadowed many issues critical for modern art historiography concerning both China and its place in a modern Asian art. Is Chinese modern art of one kind, and does it have a similar conceptual and empirical topology to other modernities in Asia? Can we examine how these art cultures face the same issues over time? I examine the similarity between Asian cases such as China and Thailand and indicate some of the ways in which an Asian modernity in art can be mapped that is relatively independent of Euramerican types or models.

Union Bargaining in an Oligopoly Market with Cournot-Bertrand Competition: Welfare and Policy Implications

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Elizabeth Schroeder

2014-03-01

Full Text Available We investigate the welfare effect of union activity in a relatively new oligopoly model, the Cournot-Bertrand model, where one firm competes in output (a la Cournot and the other firm competes in price (a la Bertrand. The Nash equilibrium prices, outputs, and profits are quite diverse in this model, with the competitive advantage going to the Cournot-type competitor. A comparison of the results from the Cournot-Bertrand model with those found in the traditional Cournot and Bertrand models reveals that firms and the union have a different preference ordering over labor market bargaining. These differences help explain why the empirical evidence does not support any one model of union bargaining. We also examine the welfare and policy implications of union activity in a Cournot-Bertrand setting.

THE MAIN APPLICATIONS OF THE INTERNET IN TOURISM MARKETING

OpenAIRE

Beatrice Sion; Cezar Mihălcescu

2010-01-01

The Internet as a marketing media can be of great benefit to virtual all areas of marketing, from marketing research, through market segmentation, targeting and positioning, to the effective use of the marketing mix, and marketing organisation and control. The following discussion does not attempt to provide an exhaustive list of the Net's use in tourism; rather, it simply intends to exemplify its common applications in and main implications for tourism marketing.

The Case against the Arts from Plato to Tolstoy and Its Implications for Why and How the Arts Should Be Taught in Schools

Science.gov (United States)

Tate, Nicholas

2016-01-01

From Plato onwards many of the great Western thinkers have explored the nature of the arts, their contribution to society and their role in education. This has often involved a discussion of the potentially negative impact of the arts. The recurring message has been that the arts can warp judgment, elevate emotion at the expense of reason,…

Marketing de lugar: estado da arte e perspectivas futuras

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Marco Antonio de Moraes Ocke

2014-12-01

Full Text Available O objetivo neste trabalho é contribuir com o repensar da natureza e do significado do marketing de lugar presente na literatura, descrevendo as três principais perspectivas influentes em seu desenvolvimento – promoção, planejamento e branding – e apresentar uma análise crítica de seu processo de evolução. No intuito de orientar o entendimento, evitar interpretações individuais e propor uma linguagem comum, a análise compreende a convergência das perspectivas em um conceito caracterizado como uma importante ferramenta de gerenciamento das trocas que ocorrem em âmbito territorial visando ao desenvolvimento socioeconômico da localidade. Como contribuição, sugere-se uma estruturação para investigações futuras identificando lacunas entre a teoria do marketing de lugar e a forma como é compreendido, assim como as dificuldades significativas para sua implementação.

Dimensiones de la responsabilidad social del marketing

OpenAIRE

María Matilde Schwalb Helguero; Iñaki García Arrizabalaga

2013-01-01

La creciente desconfianza ciudadana y las demandas del movimiento de defensa del consumidor presionan al marketing para que amplíe su función más allá del diseño de un buen marketing mix y para que las empresas se comprometan con la responsabilidad social (RS). Sin embargo, no se sabe cuáles son las dimensiones que comprende esta función ampliada del marketing. Por eso, este artículo tiene por objetivo identificar y validar las dimensiones que conforman el nuevo constructo Responsabilidad Soc...

SMS marketing: It's place in mobile commerce and opportunity in the South African market

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Frik Jansen van Ryssen

2004-12-01

Full Text Available This article investigates Short Message Service (SMS Marketing's place in the world of mobile commerce (m-commerce. The article also investigates the opportunity that SMS Marketing presents in the South African market. The article indicates a couple of clear guidelines and implications for marketers on how to approach the challenge presented by technological advances that allowed this new trend of mass- and personalised marketing messages via SMS. Advances in the m-commerce field are predicted, and an indication of the proposed target market is provided. Of these devices, the cellphone is the most relevant to the article, because it is the main vehicle through with SMS's are sent and received. It is concluded that SMS Marketing requires a great amount of investigation by every marketer and that continuous monitoring will be required in order for companies not to fall behind or be caught napping by competitors.

Today's markets for superconductivity

International Nuclear Information System (INIS)

Anon.

1988-01-01

The worldwide market for superconductive products may exceed $1 billion in 1987. These products are expanding the frontiers of science, revolutionizing the art of medical diagnosis, and developing the energy technology of the future. In general, today's customers for superconductive equipment want the highest possible performance, almost regardless of cost. The products operate within a few degrees of absolute zero, and virtually all are fabricated from niobium or niobium alloys-so far the high-temperature superconductors discovered in 1986 and 1987 have had no impact on these markets. The industry shows potential and profound societal impact, even without the new materials

1864-1902: el reconocimiento del arte paleolítico

Directory of Open Access Journals (Sweden)

Óscar MORO ABADÍA

2009-12-01

Full Text Available RESUMEN: Se analizan las implicaciones de los conceptos teóricos imperantes a fines del siglo XIX en Europa sobre arte y primitivismo para proponer una explicación al fenómeno de la rápida aceptación del arte mobiliar paleolítico frente a la resistencia al reconocimiento del arte parietal como producto de la humanidad prehistórica hasta una fecha mucho más tardía. Se concluye en la necesidad de analizar el problema en función del pensamiento de la época y de redéfinir algunos de nuestros propios conceptos sobre el arte parietal.ABSTRACT: In this paper we analyze the implications of the theoretical ideas at the end of the nineteenth century on art and primitivism, to propose an explanation to the phenomenon of the quick acceptance of Palaeolithic mobile art versus the long delay in accepting rock art as produced by Prehistoric societies. The conclusion points to the need of analyzing the problem in the context of their contemporary ideas and of redrawing some of our own thoughts on rock art.

Differences by Ending Rounds and Other Rounds in Time-Motion Analysis of Mixed Martial Arts: Implications for Assessment and Training.

Science.gov (United States)

Miarka, Bianca; Brito, Ciro J; Moreira, Danilo G; Amtmann, John

2018-02-01

Miarka, B, Brito, CJ, Moreira, DG, and Amtmann, J. Differences by ending rounds and other rounds in time-motion analysis of mixed martial arts: implications for assessment and training. J Strength Cond Res 32(2): 534-544, 2018-This study aimed to support training program development through the comparison of performance analysis of professionals mixed martial art (MMA) athletes in the bouts that were not finished by points. Using digital recordings of each bout, we analyzed 1,564 rounds (678 bouts) which were separated by ending and other rounds. Our results indicated that knockout/technical knockout is the main outcome that defines the ending round (≈60%); however, there is a higher frequency of ending by submission on the first and second rounds (>30%). Bouts ending during the first or second rounds had shorter total time and standing combat with low intensity than ending in the third round (91.5 ± 71.4, 93.4 ± 67.5, and 143.2 ± 87.4; for low intensity in the first, second, and third rounds, respectively; p ≤ 0.05), whereas standing combat time with high intensity was longer in the last round in comparison to bouts that finished in the first or second rounds (7.4 ± 9.2, 9.7 ± 18.0, and 17.7 ± 29.1 for high intensity in the first, second, and third rounds, respectively; p ≤ 0.05). The lower time dedicated to low-intensity stand-up combat actions, regardless of round, and forcefulness of the actions in groundwork in the first and second rounds seem to be elements that increase the probability of success in professional MMA bouts; these factors have essential implications related to training program design.

New Equipment, New Building, New Image: A Marketing Success Story.

Science.gov (United States)

Doyle, Christine

1998-01-01

Describes the Rochester (New York) Public Library's expansion and renovation. Highlights include funding; public relations and marketing plans; access to state-of-the-art technology, including dial-in access; marketing surveys; connecting with local media; involvement of the private sector; and meeting users' heightened expectations for library…

The photovoltaic: channels, markets and outlooks

International Nuclear Information System (INIS)

Jourde, P.

2005-01-01

The photovoltaic market is in expansion with a good energy, political and environmental context. It needs meanwhile to realize developments in the storage domain and in the cost of connexion to the network. To illustrate these conclusions this paper discusses the following chapters: the solar energy, the principle and the channels of the photovoltaic, the applications (autonomous electrification and houses connected to the network) and the markets, a state of the art and the outlooks. (A.L.B.)

The Resonance 107.3 FM Radio Art Collection

DEFF Research Database (Denmark)

Nielsen, Katrine; Kreutzfeldt, Jacob

2016-01-01

in metadata as well as in memories and texts. Applying this method of recalling, describing and reflecting to three examples of live-experimentation from the Resonance 107.3 FM collection, this article illustrates that archives of minor media and practises in community and art radio are valuable resources...... British community radio and practises of radio art. Based on work in the British Library Sound Archive, as well as on interviews with archivists and broadcasters, the article presents the collection and discusses its significance as an experiment in the aesthetic, social and political implications...

EL OBJETO DE ESTUDIO DE LA DISCIPLINA DE MARKETING

Directory of Open Access Journals (Sweden)

Miguel Hernández Espallardo

2003-01-01

Full Text Available En este artículo los autores hacen una profunda y exhaustiva revisión de la literatura dedicada a la búsqueda del objeto de la disciplina del marketing. Primero se analiza el concepto de marketing, luego se estudia el intercambio como la base sobre la cual gira toda la actividad de marketing, para posteriormente presentar el intercambio relacional como una de sus más recientes aproximaciones conceptuales.

Whose global art (history?: Ancient art as global art

Directory of Open Access Journals (Sweden)

Cynthia Colburn

2016-12-01

Full Text Available Discourse on global art or art history arguably dominates the field of art history today in terms of curriculum and research. This discourse cuts across time and space, impacting all art historical specializations, from prehistoric to contemporary, and from Africa to the Americas. Yet, the mainstream theoretical discourse on global art or art history focuses almost explicitly on contemporary and, to a lesser extent, modern art, operating from the premise that only these arts were created in an age of globalization and, thus, emphasize hybridity. This essay seeks to expand the mainstream theoretical discourse regarding global art to pre-modern examples, given that artistic exchange and hybridity dates as early as the prehistoric era all over the world and is not dependent on newer technologies. Indeed, one might argue that the study of pre-modern examples of global art could provide a powerful historical lens through which to analyze contemporary global art.

Market structure, market strategy and customer satisfaction

DEFF Research Database (Denmark)

Eskildsen, Jacob Kjær; Kristensen, Kai; Steensen, Elmer Fly

2007-01-01

The popularity of customer satisfaction measurements has grown considerably over the last few years but we know very little about how the structure of the individual markets with respect to the transparency of products and services as well as how consumer preferences affect customer satisfaction....... Here a total of 14540 customers have evaluated their preferred supplier with respect to banking, property insurance, supermarkets and mobile telecom. The analysis shows that market structure has a profound effect on customer satisfaction measurements and that this effect differs from industry...... to industry. The paper concludes with an evaluation of the implications of the findings in relation to the use of results from customer satisfaction studies....

Realized Variance and Market Microstructure Noise

DEFF Research Database (Denmark)

Hansen, Peter R.; Lunde, Asger

2006-01-01

We study market microstructure noise in high-frequency data and analyze its implications for the realized variance (RV) under a general specification for the noise. We show that kernel-based estimators can unearth important characteristics of market microstructure noise and that a simple kernel......-based estimator dominates the RV for the estimation of integrated variance (IV). An empirical analysis of the Dow Jones Industrial Average stocks reveals that market microstructure noise its time-dependent and correlated with increments in the efficient price. This has important implications for volatility...... estimation based on high-frequency data. Finally, we apply cointegration techniques to decompose transaction prices and bid-ask quotes into an estimate of the efficient price and noise. This framework enables us to study the dynamic effects on transaction prices and quotes caused by changes in the efficient...

RELATIONSHIP DERIVATIVES FINANCIAL MARKETS, MONEY AND STOCK MARKETS AS A SUBSYSTEM OF FINANCIAL MARKET

Directory of Open Access Journals (Sweden)

Yulia Yelnikova

2016-11-01

Full Text Available Under conditions of intensive strengthening of globalization of world financial markets and deepening of the crisis, the main source of which are financial markets, financial derivatives market is rapidly developing. In such circumstances, we observe very active growing demand for tools, the main purpose of which is to reduce the financial risk – derivatives. Outlined trend has also involved Ukraine. In this connection, there is an objective need to develop estimate the interconnection of the money and stock markets and derivatives market. It should be kept in mind that achieving the outlined goal is possible only under condition of the full understanding of the scientific and methodological principles of the development of these markets. Purpose is to estimate the interconnection of the money and stock markets and derivatives market by building a mathematical model of system of structural equations that will promote the compilation of scientifically based program of derivatives market. Methodology. By using methods of economic-mathematical modelling were estimated the degree of influence of studied markets factors on financial derivatives market development and by changing this or that factor were predicted future trends of its operations. Results of the survey showed the current state and problems of derivatives market functioning. At the same time, our study allowed us to talk, that factors of the money and stock markets have a different impact on the derivatives market. So, the majority of money market factors have a reverse influence on the development of derivatives market. Instead, the stock market has a direct influence. Practical implications. The proposed scientific and methodical approach to evaluating the impact of factors on the derivatives market allows: influenced by different factors; to conduct a qualitative interpretation of the quantitative changes in the level of market development; to form a complete system of state

Cultural marketing in Europe and its impact on literature. Case study: Sylvia Plath

Directory of Open Access Journals (Sweden)

C. Pipoş

2013-06-01

Full Text Available The present article aims to discuss the impact of marketing techniques on culture. Nowadays, not only goods are sold but ideas, images, feelings become available for trading. Still, it is not easy for culture to compete against other fields and sell its goods. As it is, cultural marketing is promoting all that is related to verbal communication, culture and arts. In order to understand the impact of marketing in the 20th century on culture we chose one of the poets that understood the importance of creating a cultural product that sells – Sylvia Plath and studied her beliefs on selling art.

Adjustable consumption participating in the electricity markets

DEFF Research Database (Denmark)

Biegel, Benjamin; Hansen, Lars Henrik; Stoustrup, Jakob

2013-01-01

are aggregated and utilized for spot price optimization and to participate in the regulating power market. In this case study we examine in detail the implications of the given regulatory requirements for market participation in the Nordic system and compare this with estimates of the revenue that can...... be generated via market participation. The case study shows that the profit in the current system is very limited but that planned regulatory changes will make market participation significantly more attractive....

Rethinking exchange market models as optimization algorithms

Science.gov (United States)

Luquini, Evandro; Omar, Nizam

2018-02-01

The exchange market model has mainly been used to study the inequality problem. Although the human society inequality problem is very important, the exchange market models dynamics until stationary state and its capability of ranking individuals is interesting in itself. This study considers the hypothesis that the exchange market model could be understood as an optimization procedure. We present herein the implications for algorithmic optimization and also the possibility of a new family of exchange market models

Research You Can Use: Marketing to Children.

Science.gov (United States)

Walter, Virginia A.

1994-01-01

Examines marketing literature for profit-oriented organizations and discusses how those principles can be applied to public library services for children. Topics addressed include children as a source of revenue; market research; product development; promotion; retailing; and implications for public libraries, including population trends and…

Agricultural Markets Instability

NARCIS (Netherlands)

Garrido, A.; Brümmer, B.; M'Barek, R.; Gielen-Meuwissen, M.P.M.; Morales-Opazo, C.

2016-01-01

Since the financial and food price crises of 2007, market instability has been a topic of major concern to agricultural economists and policy professionals. This volume provides an overview of the key issues surrounding food prices volatility, focusing primarily on drivers, long-term implications of

Mobile Learning and Art Museums: A Case Study of a New Art Interpretation Approach for Visitor Engagement through Mobile Media

Science.gov (United States)

Benito, Victoria López

2014-01-01

Nowadays Mobile technologies in Museums and especially in Art Museums are a popular way of communication with their audiences. These kinds of technologies have a high communicative potential and also could be a tool for marketing, information, engagement and learning as well. However with regards how these resources explain the meaning of works of…

Predicting Market Impact Costs Using Nonparametric Machine Learning Models.

Science.gov (United States)

Park, Saerom; Lee, Jaewook; Son, Youngdoo

2016-01-01

Market impact cost is the most significant portion of implicit transaction costs that can reduce the overall transaction cost, although it cannot be measured directly. In this paper, we employed the state-of-the-art nonparametric machine learning models: neural networks, Bayesian neural network, Gaussian process, and support vector regression, to predict market impact cost accurately and to provide the predictive model that is versatile in the number of variables. We collected a large amount of real single transaction data of US stock market from Bloomberg Terminal and generated three independent input variables. As a result, most nonparametric machine learning models outperformed a-state-of-the-art benchmark parametric model such as I-star model in four error measures. Although these models encounter certain difficulties in separating the permanent and temporary cost directly, nonparametric machine learning models can be good alternatives in reducing transaction costs by considerably improving in prediction performance.

THE IMPLICATIONS OF THE ENVIRONMENTAL MARKETING FACTORS WITHIN THE LIGHTING SOURCES AND FIXTURES MARKET

Directory of Open Access Journals (Sweden)

Cornelia Denisa IVAN

2014-10-01

Full Text Available Every company functionality is influenced by the environment in which they operate. In the present economical environment, the enterprise cannot survive in a market based on competition without continuously struggling to keep informed about the surroundings. The aim of this paper is to identify at the right time the new opportunities of development and also the threats which may compromise the company’s results or, even worse, may put the company in a difficult position. This research is important for the development of the enterprise’s strategies. The analysis of the marketing environment varies according to the field of the enterprise’s activity. Therefore, this article is a case study that examines the influence of environmental factors on the lighting sources and fixtures market (LSF. The originality and quality of the case stem from the attempt to analyze a dynamic field characterized by the buyers’ change of preferences and their receptivity to what is new, which requires increased consideration for the influence of environmental factors. The challenges of analyzing this domain consist of the transformations that take place with the new lighting technologies proposed by manufacturers to meet the users’ preferences. This review is relevant to the LSF market, but it can also be extended to other related fields.

Arts-Based Learning: A New Approach to Nursing Education Using Andragogy.

Science.gov (United States)

Nguyen, Megan; Miranda, Joyal; Lapum, Jennifer; Donald, Faith

2016-07-01

Learner-oriented strategies focusing on learning processes are needed to prepare nursing students for complex practice situations. An arts-based learning approach uses art to nurture cognitive and emotional learning. Knowles' theory of andragogy aims to develop the skill of learning and can inform the process of implementing arts-based learning. This article explores the use and evaluation of andragogy-informed arts-based learning for teaching nursing theory at the undergraduate level. Arts-based learning activities were implemented and then evaluated by students and instructors using anonymous questionnaires. Most students reported that the activities promoted learning. All instructors indicated an interest in integrating arts-based learning into the curricula. Facilitators and barriers to mainstreaming arts-based learning were highlighted. Findings stimulate implications for prospective research and education. Findings suggest that arts-based learning approaches enhance learning by supporting deep inquiry and different learning styles. Further exploration of andragogy-informed arts-based learning in nursing and other disciplines is warranted. [J Nurs Educ. 2016;55(7):407-410.]. Copyright 2016, SLACK Incorporated.

The implications of potential `lock-in` markets for renewable energy

Energy Technology Data Exchange (ETDEWEB)

Cowan, R.; Kline, D.

1996-11-01

Nonlinear economic effects can cause unpredictable and sometimes undesirable outcomes in the marketplace. Increasing returns can lead to self-reinforcing situation in which increasing market share lead to a more attractive product, which leads in turn to further increases in market share. This results in ``lock-in`` of a technology, which cannot be overcome except by a significant shift in technology, consumer tastes, or other market factors.

Culinary art in media

Directory of Open Access Journals (Sweden)

Radojičić Dragana

2009-01-01

Full Text Available The subject of diet culture is beyond the scope of this paper. Therefore, I concentrated on several examples which best illustrate the presence of culinary art and diet in media. That is, I used 72 articles from the magazine Gloria with the food subject (2006-2009. Diet and culinary arts are omnipresent in media globally. As a rule, many offers recommend recipes and items considered traditional, with a wide range of recipes offered in Serbia alone. Internet also offers many web sites with various diets and recipes. All in all, domestic readers of local journals and magazine can find a variety of fashionable recipes from all over the world, most of the time with limited instructions or groceries not easily obtained at the local market. Bon ton is also lacking while diet and food choices continue to saturate all forms of social behavior as well as recipes serving as communication within a given culture.

State-of-the-art for the solar water heater market in the Netherlands 2007

International Nuclear Information System (INIS)

Bosselaar, L.

2007-01-01

This report shows the development of the market for solar boilers over the last years. Since the top of sales was reached in 2002 with 10,000 solar boilers sold annually, the market has dropped back to nearly 6,000 solar boilers in 2006. The report provides more information on the market, the parties that are active and the bottlenecks that hinder further growth of the market. [mk] [nl

INFORMATION TECHNOLOGY, INTERNET, AND MARKETING

OpenAIRE

Mihane Berisha-Namani

2013-01-01

Information technology developed very fast, and today's marketing activities are not possible without the help of information technology. Furthermore, it is difficult to think of a policy domain not affected by usage of information technology. Information technology is making possible and creating connections between businesses and organizations. The implications of information technology usage in marketing activities are profound too. Using information technology, companies possess the poten...

Rethinking marketing curricula in the Internet age | Bevan-Dye ...

African Journals Online (AJOL)

The aim of this research is to identify an inventory of topics pertaining to the Internetdriven marketing principles that have emerged from the Internet's implication to and application in marketing that bear relevance to the study field of mainstream marketing. Empirical research was conducted to measure South African ...

A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities

Directory of Open Access Journals (Sweden)

Tanja Komarac

2014-12-01

Full Text Available Museums are part of a wider cultural and entertainment environment, which is ruled by highly demanding visitors who seek immersive experiences (edutainment and time-saving arrangement. This has encouraged and, in some opinions, forced museums to turn their focus from collections to visitors. In addition, museums have faced competition and new technologies in the form of virtual museums and virtual reality. This has emphasized the need to accept marketing as a survival tool and to make it into a link between museums and visitors. This article attempts to give current insights into museum marketing as part of the arts marketing field. Its aim is also to identify and explain some of the major challenges and opportunities facing everyday museum business, in order to provide insight into the complex world of museum marketing. Former findings about the development of museum marketing and its biggest changes and challenges are presented, summarized and analyzed.

Animace hudby se zaměřením na marketing a PR hudebnich festivalů

OpenAIRE

Motlová, Monika

2010-01-01

The content of this work is animation of music and analysis of a specific instrument, which is marketing and PR. The art of music is focused on classical music festival. The practical part examines the individual components of marketing as a SWOT analysis, marketing mix in two music festivals taking place in the Czech Republic. It is the Smetana's Litomyšl International Opera Festival and the International Festival of Sacred Art St. Wenceslas Festivities. The conclusion assesses the role of a...

Health Technology Assessment – science or art?

Science.gov (United States)

Hofmann, Bjørn

2013-01-01

The founding disciplines of HTA are clearly scientific, and have been firmly based among the natural sciences. However, common definitions of HTA indicate that HTA is something more than the “pure application of science”. This article investigates whether this “something” also makes HTA an art. The question of whether HTA is a science or an art is pursued in two specific and historically rich directions. The first is whether HTA is an art in the same way that medicine is described as an art. It has been argued extensively that medicine is based on two different and partly incompatible cultures, i.e., the natural sciences and humanities. Medicine is based on disciplines within the natural sciences, while its value judgments have been placed in the humanities camp. This dichotomy is present in HTA as well, and the first part of the investigation illustrates how HTA is an art in terms of its inherent and constitutive value-judgments. The second part of the science/art-scrutiny leads us to the ancient (Hippocratic) concept of art, téchne, where we find an etymological and a conceptual link between HTA and art. It demonstrates HTA is not an arbitrary process, even though it involves value judgments and relates complex decision making processes. As an art (téchne) HTA has a specific subject matter, requires inquiry and mastery of general rational principles, and is oriented to a specific end. In conclusion, the science-or-art-question makes sense in two specific perspectives, illustrating that HTA is a science based art. This has implications for the practice of HTA, for its education, and for the status of its results. PMID:23935761

Marketing E-knihy: případová studie knihy DeepFreak

OpenAIRE

Stemberg, Audrey

2014-01-01

The theoretical part of this thesis describes the environment of books, marketing, Internet marketing and its specifications. This part also focuses on essential digital marketing tools and how they are best used. The practical part of this thesis describes marketing activities of the book deepFreak, which are performed by the authors. The authors have no practical experience nor education in the fields of arts management and Internet marketing. The thesis analyzes the existing practices and ...

The marketing concept applied to an education program.

Science.gov (United States)

Parks, S C; Moody, D L; Barbrow, E P

1984-09-01

Dietetic education programs seeking to maintain their enrollment levels may find it necessary to adopt more sophisticated marketing strategies. This article describes the application of the marketing process to an extended degree dietetic program that serves a national audience. It also presents a strategy for initiating a marketing study and marketing orientation by analyzing its internal program data. The article discusses the specific market characteristics of the program's primary market segments, and it presents further implications for dietitians at work in health care facilities, in businesses, or in private practice.

Shelley and the Utility of the Arts

Science.gov (United States)

O'Brien, Tom

2007-01-01

In this essay, the author asks, "What can the romantic poet Percy Bysshe Shelley teach us about arts education today?" In Shelley's time, no one was yet worried about improving math, reading, or SAT scores. Nevertheless, there was an implication in the rise of the sciences that educators were even then beginning to confront: What, some…

Major General T.J. Jackson's Shenandoah Campaign: An Operational Art Analysis

National Research Council Canada - National Science Library

Hooks, James

1997-01-01

.... Jackson's subsequent operations are replete with practical examples of applied operational art that served his country's higher strategic purpose, and were to have profound implications on the war in the east...

2014-2015 Offshore Wind Technologies Market Report

Energy Technology Data Exchange (ETDEWEB)

Smith, Aaron

2015-11-18

This presentation provides an overview of progress toward offshore wind cost reduction in Europe and implications for the U.S. market. The presentation covers an overview of offshore wind developments, economic and performance trends, empirical evidence of LCOE reduction, and challenges and opportunities in the U.S. market.

The matter of marketing communication of music festivals in Czech Republic

OpenAIRE

Podivinská, Michaela

2010-01-01

Theoretical part of this bachelor thesis focuses on arts marketing, marketing communications and commercial communications in general, and marketing and communication mix of music festivals. In practical part of the thesis I present a particular music festival Podblaník. Based on available information I analyze the marketing and communication mix of music festival Podblaník and its promotion campaign. In the last part of this work propose my own recommendation for the future activities of mar...

The Arts in Two Societies: Some Implications for Student Education.

Science.gov (United States)

Schisgall, Jane

1983-01-01

Under Hitler, art and drama were controlled in order to serve propaganda purposes exclusively, while under the New Deal the United States succeeded in giving work to artists and writers without controlling their output. Suggests class activities to help students gain understanding of this era. (CS)

Americocentrism and Art of the Caribbean: Contours of a Time-Space Logic.

Science.gov (United States)

Wainwright, Leon

2013-05-01

Art of the transnational Caribbean has come to be positioned by an understanding of the African diaspora that is oriented to an American "centre," a situation to be explored for what it reveals about the hegemonic status of the United States in the discipline of contemporary art history. The predominant uses of the diaspora concept both in art-historical narratives and in curatorial spaces are those that connect to United States-based realities, with little pertinence to a strictly transnational theorization. This has implications for how modern art and contemporary art are thought about in relation to the Caribbean and its diaspora, in a way that this article demonstrates with attention to a number of artists at multiple sites, in Trinidad, Guyana, Britain and America.

Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance

Directory of Open Access Journals (Sweden)

Lili Karmela Fitriani

2016-02-01

Full Text Available This research is an empirical study on Batik SMEs (Small Medium Enterprises in Cirebon District, West Java. This study analyzes the effect of proactivity power business, market orientation, and competitive advantage towards marketing performance. The subjects of this research were 215 Batik SMEs in Cirebon District West Java. The analysis was done using Structural Equation Modeling (SEM, AMOS ver. 18. The result shows that proactivity power business, market orientation, and competitive advantage give positive influence on marketing performance of  Batik SMEs. The research implication is when SME businesses focus on the effort in improving their proactivity power business and competitive advantage, it will give positive impact on marketing performance. Other research finding reveals that  the orientation of customer and orientation of competitor have some effects on marketing performance. In addition, SME businesses should know what customers want and they should be able to identify their competitors in order to improve their marketing performance.

Art of persuasion: an analysis of techniques used to market foods to children.

Science.gov (United States)

Hebden, Lana; King, Lesley; Kelly, Bridget

2011-11-01

Persuasive marketing techniques, such as promotional characters, influence children's food preferences and requests for foods. The aim of this research was to describe the techniques used to market unhealthy foods and beverages to children on Sydney free-to-air television. Marketing techniques designed to appeal to children were identified from international literature and summarised into a systematic coding tool. Using this tool, the marketing techniques used in a random sample of 100 unique food advertisements, broadcasted on Sydney free-to-air television, were coded. Frequency of marketing techniques was analysed overall and for use in advertisements marketing unhealthy foods, emotionally or verbally appealing to parents, or featuring child actors. Advertisers' use of persuasive techniques generally did not differ by type of food advertised. Marketing techniques with greater prominence in unhealthy food advertising were palatability (54% of unhealthy food advertisements), convenience (52%), fantasy/imagination (28%), fun/happiness (17%) and cartoon characters (9%). Advertisements emotionally appealing to parents (24%) were significantly more likely to make general health or nutrition statements (38% vs. 17%), and appealed to children concurrently through fun/happiness and fantasy/imagination appeals. Children were depicted in advertisements as eating with friends or family, situated within the home and frequently snacking on less healthy foods. Food and beverage advertisers use a range of visual, audio and emotive techniques to appeal to children and their parents that do not discriminate by the type of food advertised. The range and complexity of these techniques complicate the restriction of their use in food advertising to children. © 2011 The Authors. Journal of Paediatrics and Child Health © 2011 Paediatrics and Child Health Division (Royal Australasian College of Physicians).

Marketing implications of loyalty programs on customer relationship management within the airline industry

Directory of Open Access Journals (Sweden)

Karamata Ema

2017-01-01

Full Text Available One of the most remarkable tendencies on the market of airline services is that nowadays almost every airline company strive to build long-term relationships with customers/users of airline services through loyalty programs. The subject of the paper is to explore the role of Frequent Flyer Programs (FFPs in the scope of customer relationship management in airline industry and to determine whether affiliation to FFPs affects customers to buy tickets from the same airline carrier. For this purpose, an empirical analysis was conducted based on the data obtained from the survey conducted at the Belgrade airport Nikola Tesla, in September 2015. Hypothesis is formed in accordance with the stated aim of the work and was tested by using descriptive and graphical presentation as well as Chi-square statistical test. The results have shown that loyalty programs influence customers when choosing airlines, meaning that Frequent Flyer members tend to use air transportation services of airline carriers which are part of Frequent Flyer Program they belong to, whenever price and timing suit them. Furthermore, the chance of choosing the airline whose Frequent Flyer Program one is member of, increases proportionally to the length of membership and, more importantly, the number of flights that one has realized so far. Based on the tested hypothesis and observed preferences of the travelers, possible marketing implications of the results are pointed out in this article, as well as the analysis of the status and rating of our national airline according to surveyed passengers.

Pleistocene cave art from Sulawesi, Indonesia.

Science.gov (United States)

Aubert, M; Brumm, A; Ramli, M; Sutikna, T; Saptomo, E W; Hakim, B; Morwood, M J; van den Bergh, G D; Kinsley, L; Dosseto, A

2014-10-09

Archaeologists have long been puzzled by the appearance in Europe ∼40-35 thousand years (kyr) ago of a rich corpus of sophisticated artworks, including parietal art (that is, paintings, drawings and engravings on immobile rock surfaces) and portable art (for example, carved figurines), and the absence or scarcity of equivalent, well-dated evidence elsewhere, especially along early human migration routes in South Asia and the Far East, including Wallacea and Australia, where modern humans (Homo sapiens) were established by 50 kyr ago. Here, using uranium-series dating of coralloid speleothems directly associated with 12 human hand stencils and two figurative animal depictions from seven cave sites in the Maros karsts of Sulawesi, we show that rock art traditions on this Indonesian island are at least compatible in age with the oldest European art. The earliest dated image from Maros, with a minimum age of 39.9 kyr, is now the oldest known hand stencil in the world. In addition, a painting of a babirusa ('pig-deer') made at least 35.4 kyr ago is among the earliest dated figurative depictions worldwide, if not the earliest one. Among the implications, it can now be demonstrated that humans were producing rock art by ∼40 kyr ago at opposite ends of the Pleistocene Eurasian world.

An exploratory investigation of hospice marketing: How are palliative care providers marketing their services?

Science.gov (United States)

Matthews, Michael; Peters, Cara; Lawson, Stephanie

2017-01-01

Hospice and palliative care is a recent, but fast growing, industry in healthcare. Demographics suggest that hospice care will only increase. The purpose of this article is to examine strategic marketing initiatives hospice organizations currently employ. Data were collected at a hospice regional conference, capturing opinions from hospice organizations located in North and South Carolina. The results show that many hospice organizations do not have a dedicated marketing staff person, have a limited marketing budget, do not fully utilize all strategic planning tools, and have yet to differentiate themselves via branding. Implications of these findings for hospice providers are discussed.

The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province

Directory of Open Access Journals (Sweden)

Ag. Sunarno Handoyo

2015-12-01

Full Text Available This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs of embroidery in Central Java Province. In this respect, this study tried to test and analyze the effect of marketing innovation, market orienta-tion, and social capital on competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs of embroidery in Central Java Province. The samples are 150 respondents as the owners of the embroidery business in Central Java Province. The technical analysis used is Structure Equations Modeling with AMOS Software version 22. The results show that: (1 marketing innovation has significant effect on competitive advantage; (2 market orientation has significant effect on competi-tive advantage; (3 social capital has significant effect on competitive advantage; (4 competitive advantage has significant effect on marketing performance; (5 marketing innovation has significant effect on marketing performance; (6 market orientation has significant effect on marketing performance; (7 social capital has no significant effect on marketing performance. The implication of this study is that the MSMEs of embroidery could improve marketing performance by increasing marketing innovation, market orientation, social capital and competitive advantage. This study also shows that competitive advantage is an intervening variable on marketing performance.

Predicting Market Impact Costs Using Nonparametric Machine Learning Models.

Directory of Open Access Journals (Sweden)

Saerom Park

Full Text Available Market impact cost is the most significant portion of implicit transaction costs that can reduce the overall transaction cost, although it cannot be measured directly. In this paper, we employed the state-of-the-art nonparametric machine learning models: neural networks, Bayesian neural network, Gaussian process, and support vector regression, to predict market impact cost accurately and to provide the predictive model that is versatile in the number of variables. We collected a large amount of real single transaction data of US stock market from Bloomberg Terminal and generated three independent input variables. As a result, most nonparametric machine learning models outperformed a-state-of-the-art benchmark parametric model such as I-star model in four error measures. Although these models encounter certain difficulties in separating the permanent and temporary cost directly, nonparametric machine learning models can be good alternatives in reducing transaction costs by considerably improving in prediction performance.

4. heat pump forum. Politics, market, finances, marketing and sales. Proceedings 2006; 4. Forum Waermepumpe. Politik, Markt, Finanzierung, Marketing und Vertrieb. Tagungsband 2006

Energy Technology Data Exchange (ETDEWEB)

NONE

2006-07-01

The fourth heat pump forum is characterised by the latest state-of-the art. For the first time you will receive as forum documents not only the proceedings but also an updated agenda, supplemented by the latest business field information and an overview of distinctive achievements of the company Solarpraxis AG. Highly qualified representatives will be present at the plenary discussion on both forum days for the first time, too. This year the heat pump forum again consists of talks, impulse presentations, discussions and workshops dealing in many different ways and based on a proven concept with the topics politics, market, finances, marketing and sales. In terms of contents the forum covers all topics, which are of importance for a further growth of the heat pump field: political frame conditions as basis for a stable home market, heat pumps in old buildings, marketing strategies as well as quality assurance and practice. (orig.)

Consumer Online Search and New-Product Marketing

Science.gov (United States)

Kim, Ho

2013-01-01

This dissertation contains three essays that study the implications of online search activity for new-product marketing. Using the U.S. motion picture industry as a test case, the first essay examines the dynamic causal relationship between traditional media, consumers' media generation activity, media consumption activity, and market demand…

A Marketing Assessment of Beneficiaries at Kimbrough Army Community Hospital

Science.gov (United States)

1993-05-01

environment, organizational goal formulation, strategy formulation, Marketing Assessment 10 organization and systems design ( Kotler , 1987). Second...environmental analysis itself is concerned with identifying marketing opportunities, threats, environmental trends and their implications ( Kotler , 1987...decision to develop beneficiary subgroups was based on the marketing principle of market segmentation which assumes that no one strategy will work for

Sun Tzu's "The Art of War" and implications for leadership: theoretical discussion:

OpenAIRE

Dimovski, Vlado; Đurica, Nina; Ferjan, Marko; Marič, Miha; Uhan, Miha

2012-01-01

We present a study of the Art of War from a leadership perspective, one in which we make a closer connection to the context of general organization and management. The Art of War written by Sun Tzu is one of those books that could be classified in the genre of pop-culture. Although its content used to be considered as a carefully protected state secret in the past, it is now available to everyone. Its use has in the past century of moved from warfare also to other areas of human activity. Str...

Marketing for the Teaching Artist

Science.gov (United States)

Trammell, Kate

2016-01-01

As teaching artists enter the field of arts education, they are faced with the challenge of distinguishing themselves in the job search--developing a digital presence is one great way to stand out. After conducting thorough research into their local markets, teaching artists can set long-term career goals while honing online content for a…

A multidirectional communication model: implications for social marketing practice.

Science.gov (United States)

Thackeray, Rosemary; Neiger, Brad L

2009-04-01

The landscape of sending and receiving information has changed dramatically in the past 25 years. The communication process is changing from being unidirectional to multidirectional as consumers are becoming active participants by creating, seeking, and sharing information using a variety of channels and devices. The purpose of this article is to describe how this shift in the communication process- where gatekeepers control the creation and content of information and consumers are less active recipients to one that reflects a multidirectional and more dynamic process with participative consumers-will affect the social marketing process. This shift in communication does not represent an option for social marketers so much as a necessity. As professionals respond to this evolving communication model, the practice of social marketing can remain vibrant as a relevant consumer-oriented approach to behavior change.

US stock market crashes and their aftermath: Implications for monetary policy

OpenAIRE

Mishkin, Frederic S.; White, Eugene N.

2002-01-01

This paper examines fifteen historical episodes of stock market crashes and their aftermath in the United States over the last one hundred years. Our basic conclusion from studying these episodes is that financial instability is the key problem facing monetary policy makers and not stock market crashes, even if they reflect the possible bursting of a bubble. With a focus on financial stability rather than the stock market, the response of central banks to stock market fluctuations is more lik...

Marketing-sales interface and organizational competitiveness

Directory of Open Access Journals (Sweden)

George J. Avlonitis

2015-03-01

Full Text Available This paper focuses on the effectiveness of marketing-sales interfaces in B2B firms. As the body of knowledge on this domain is scarce, there is a greater need to investigate the specific aspects of marketing-sales configurations in such firms. The objective of this paper is to expand existing knowledge regarding marketing-sales interfaces in B2B firms, in order to identify the effectiveness of each configuration. Based on quantitative data collected from marketing or sales managers of 98 B2B firms, the study identifies the most effective marketing-sales interface in terms of smooth relationships and enhanced performance. The implications of the study are discussed.

Painting Dose: The ART of Radiation

International Nuclear Information System (INIS)

Roberts, Hannah J.; Zietman, Anthony L.; Efstathiou, Jason A.

2016-01-01

The discovery of X rays in 1895 captivated society like no other scientific advance. Radiation instantly became the subject not only of numerous scientific papers but also of circus bazaars, poetry, fiction, costume design, comics, and marketing for household items. Its spread was “viral.” What is not well known, however, is its incorporation into visual art, despite the long tradition of medicine and surgery as a subject in art. Using several contemporary search methods, we identified 5 examples of paintings or sculpture that thematically feature radiation therapy. All were by artists with exhibited careers in art: Georges Chicotot, Marcel Duchamp, David Alfaro Siqueiros, Robert Pope, and Cookie Kerxton. Each artist portrays radiation differently, ranging from traditional healer, to mysterious danger, to futuristic propaganda, to the emotional challenges of undergoing cancer therapy. This range captures the complex role of radiation as both a therapy and a hazard. Whereas some of these artists are now world famous, none of these artworks are as well known as their surgical counterparts. The penetration of radiation into popular culture was rapid and pervasive; yet, its role as a thematic subject in art never fully caught on, perhaps because of a lack of understanding of the technology, radiation's intangibility, or even a suppressive effect of society's ambivalent relationship with it. These 5 artists have established a rich foundation upon which pop culture and art can further develop with time to reflect the extraordinary progress of modern radiation therapy.

El marketing al servicio de las organizaciones del tercer sector

Directory of Open Access Journals (Sweden)

Claudia Eugenia Toca Torres

2013-01-01

Full Text Available El objetivo del presente artículo es revisar el verdadero significado del marketing al servicio de las organizaciones cuya finalidad es neta y exclusivamente social. El artículo toma distancia del mercadeo social tan ampliamente investigado y evita en todo momento una adopción discrecional de herramientas y procesos del marketing comercial; busca en consecuencia, consolidar un enfoque acorde con la naturaleza, actividades y público de las organizaciones sociales. A partir del análisis de literatura especializada de las ciencias sociales y políticas, como institucionalismo, política social, bienes públicos, pobreza y vulnerabilidad, se deduce un lenguaje pertinente para esta tipología mercadológica, y se trasciende a su respectivo contraste con la realidad social colombiana. Estas claridades permiten, finalmente, proponer el contenido de un curso sobre asuntos sociales y de marketing.

El marketing al servicio de las organizaciones del tercer sector

Directory of Open Access Journals (Sweden)

Claudia Eugenia Toca Torres

2013-10-01

Full Text Available El objetivo del presente artículo es revisar el verdadero significado del marketing al servicio de las organizaciones cuya finalidad es neta y exclusivamente social. El artículo toma distancia del mercadeo social —tan ampliamente investigado — y evita en todo momento una adopción discrecional de herramientas y procesos del marketing comercial; busca en consecuencia, consolidar un enfoque acorde con la naturaleza, actividades y público de las organizaciones sociales. A partir del análisis de literatura especializada de las ciencias sociales y políticas, como institucionalismo, política social, bienes públicos, pobreza y vulnerabilidad, se deduce un lenguaje pertinente para esta tipología mercadológica, y se trasciende a su respectivo contraste con la realidad social colombiana. Estas claridades permiten, finalmente, proponer el contenido de un curso sobre asuntos sociales y de marketing.

How does firm performance influence market orientation?

DEFF Research Database (Denmark)

Sørensen, Hans Eibe; Stieglitz, Nils

This paper contributes by investigating how firm performance influences its market orientation. We draw on the aspiration-level model from the behavioral theory of the firm to develop testable propositions that substantiate and extend prior market orientation research. Specifically, we address how...... performance influences firms' market-oriented search behavior (responsive or proactive) and the allocation of attention (customer and competitor orientation) as well as the formation of aspiration levels. Research and managerial implications are discussed....

Interactions of Reduced Deforestation and the Carbon Market: The Role of Market Regulations and Future Commitments

OpenAIRE

Anger, Niels; Dixon, Alistair; Livengood, Erich

2009-01-01

Reducing emissions from deforestation and degradation (REDD) has been proposed as a potentially inexpensive and plentiful source of emission abatement to supplement other longterm climate policies. However, critics doubt that REDD credits are environmentally equivalent to domestic emission reductions, and suggest an excess supply may disrupt carbon markets. In this context, we investigate the economic implications of emissions market regulations and future emissions reduction commitments, as ...

Integrating art into science education: a survey of science teachers' practices

Science.gov (United States)

Turkka, Jaakko; Haatainen, Outi; Aksela, Maija

2017-07-01

Numerous case studies suggest that integrating art and science education could engage students with creative projects and encourage students to express science in multitude of ways. However, little is known about art integration practices in everyday science teaching. With a qualitative e-survey, this study explores the art integration of science teachers (n = 66). A pedagogical model for science teachers' art integration emerged from a qualitative content analysis conducted on examples of art integration. In the model, art integration is characterised as integration through content and activities. Whilst the links in the content were facilitated either directly between concepts and ideas or indirectly through themes or artefacts, the integration through activity often connected an activity in one domain and a concept, idea or artefact in the other domain with the exception of some activities that could belong to both domains. Moreover, the examples of art integration in everyday classroom did not include expression of emotions often associated with art. In addition, quantitative part of the survey confirmed that integration is infrequent in all mapped areas. The findings of this study have implications for science teacher education that should offer opportunities for more consistent art integration.

Tendances Carbone no. 74 'The Timing Impact Approach: How particularities of carbon markets influence market developments'

International Nuclear Information System (INIS)

Ruf, Philipp

2012-01-01

Among the publications of CDC Climat Research, 'Tendances Carbone' bulletin specifically studies the developments of the European market for CO 2 allowances. This issue addresses the following points: With the current 'back-loading' proposal of the European Commission on the table it is essential to further examine the specialities of carbon markets to assess the implications of the proposal on the market development of the EU ETS. An emission right is a new kind of good which can be thought of as a hybrid of a commodity good and a financial product

MAPPING EUROPEAN CAPITAL MARKETS TENDENCIES

Directory of Open Access Journals (Sweden)

Andreea Avadanei

2011-01-01

Full Text Available The scope of this paper is to analyze the main tendencies influencing European capitalmarkets development. In order to point out their implications, we structured our study onfour chapters. The first one illustrates the consolidation of stock exchanges at the Europeanlevel; the seconds presents some considerations about the deregulation/re-regulation of EUcapital markets; the third section highlights the globalization implications on their evolutionand the fourth one indicates the effects of financial innovation. The progressive integrationof European capital markets over the past decade contributed to the lowering of capital costas a result of increased risk diversification opportunities and reduced transaction costs dueto the specialization of financial system provisions. Moreover, the expansion of thesemarkets improved firms financing decisions, leading to an increased share of non-bankfunding sources.

Marketing Cameroon as a Cultural Tourism Destination to Finnish Tourists

OpenAIRE

Akuri, Lucien; Landa Celestin, Ndingi

2013-01-01

Cultural tourism is already a global phenomenon and has been increasingly promoted in the forms such as heritage, arts, creative, rural and urban cultural tourism, amongst others, and their sub-sections. The marketing of these cultural tourism forms and their attractions by various tourism destinations to target markets is still complex and thus, a major challenge. The study investigates the ways in which Cameroon with very rich and diverse cultural products and attractions can be markete...

Are Foreign Institutional Investors Good for Emerging Markets?

OpenAIRE

Frenkel, Michael; Menkhoff, Lukas

2003-01-01

Portfolio flows channeled via institutional investors were the most dynamic capital flows to emerging markets in the 1990s. We use an asymmetric information framework to derive five propositions, to integrate empirical evidence and to suggest policy implications. Opaque information in emerging markets hinders foreign market entrants. Moreover, following financial opening, institutional investors can worsen the position of local investors due to unintentionally creating unbalanced diversificat...

The Art of Preview in Appropriate Teaching/Learning Material ...

African Journals Online (AJOL)

This study recognised the importance of print materials and texts in effective and efficient teaching and learning. Though important, there is a proliferation of these materials in the market that learners, researchers and teachers cannot read all within the limited time available to them. They resort to the art of previewing to ...

"In Loco Communitas": Service-Learning and the Liberal Arts.

Science.gov (United States)

Schwartzman, Roy; Phelps, Greg A.

This essay places service-learning within the liberal arts tradition of empowering others to help themselves. Such a contextualization departs from visions of the student as consumer or customer and education as a means to gain economic advantage in a competitive market. Attention then turns to how even well-intentioned service-learning projects…

神宁煤业集团实施品牌营销战略的思考%Thinking of Implicating Brand Marketing in Shenhua Ningxia Coal Group

Institute of Scientific and Technical Information of China (English)

梁瑞民

2013-01-01

从3个方面阐述了煤炭企业实施品牌营销战略的必要性，分析了当前形势下神宁煤业集团实施品牌营销战略的优势和紧迫性，围绕树立品牌意识、宣传意识、质量意识、服务意识、创新意识，提出了实施品牌营销战略的具体举措。%This paper puts forward specific measures of implicating brand marketing strategies centering on building consciousness of brand, advertise, quality, service and innovation after analyzing urgencies and superiorities of brand marketing strategies of current positions in Shenhua Ningxia Coal Group and discussing necessities of implication in coal enterprises from three aspects.

Crude oil spot market pricing: Pearsonian analysis of crude oil spot market prices

International Nuclear Information System (INIS)

Akinnusi, Ayo

1994-01-01

This paper presents a brief overview of crude oil pricing before describing a study of sets of 1991 spot market prices, and examining Pearson's model. Empirical distribution characteristics for 14 crude oils are tabulated, and skewness-kurtosis relationship and implication are considered. (UK)

Historical Perspectives in Marketing Education: Justification and Implementation

Science.gov (United States)

Petkus, Ed, Jr.

2010-01-01

This article provides a justification and an implementation plan for the establishment of a historical orientation across the undergraduate marketing curriculum. The justification for the historical perspective addresses three areas: tapping into the extensive body of knowledge in marketing history, practical implications, and critical thinking.…

Art Engineering and Kinetic Art

Directory of Open Access Journals (Sweden)

Barış Yılmaz

2014-12-01

Full Text Available Performing an art, either by painting or by sculpturing, requires to be interdisciplinary. When an artist creates his/her work of art, the process he/she realizes is supported by different engineering disciplines. Therefore, especially modern artists need to understand engineering science and this results in transforming artists into engineers. Opportunities provided by technology and science enable artists to expand his/her vision and to improve his/her works. Especially kinetic art has become an approach that combines art with engineering. Kinetic art, which is nourished with varied disciplines, is an excellent example to prove that art is interdisciplinary and to show the relationship between artist/art and engineering.

Integration of Capital Markets from Central and Eastern Europe: Implications for EU Investors

Directory of Open Access Journals (Sweden)

Alexandra HOROBET

2014-04-01

Full Text Available Our paper investigates the extent of capital market co-movements between three emerging markets Czech Republic, Hungary and Poland and three developed markets from the European Union – Austria, France and Germany. We test whether an increase in correlations between the six markets took place in recent years, as revealing higher integration of capital markets in the region. We find a statistically significant positive trend in cross-market correlations between 1999 and 2008, before the emergence of the global financial crisis. Movements in national stock markets are not fully synchronized, but increases in market volatilities lead to increases in cross-country correlations. There is a long-term relationship between some of these countries capital markets, and information is transmitted from one market to the other. Our findings confirm previous studies and lead to the conclusion that stock markets from Central and Eastern Europe became more integrated with the developed markets in European Union.

On Empathy: The Mirror Neuron System and Art Education

Science.gov (United States)

Jeffers, Carol S.

2009-01-01

This paper re/considers empathy and its implications for learning in the art classroom, particularly in light of relevant neuroscientific investigations of the mirror neuron system recently discovered in the human brain. These investigations reinterpret the meaning of perception, resonance, and connection, and point to the fundamental importance…

Forestry implications of agricultural short-rotation woody crops in the USA

Science.gov (United States)

Peter J. Ince; Alexander N. Moiseyev

2002-01-01

The purpose of this chapter is to discuss forestry implications of SRWC based on an economic analysis. As with the development of paper recycling, anticipating forestry implications of agricultural SRWC will depend in part on anticipating market conditions and economic impacts of technological developments. This chapter presents an analytic framework and market outlook...

Psychological vulnerability and resilience of Holocaust survivors engaged in creative art.

Science.gov (United States)

Diamond, Shira; Shrira, Amit

2018-06-01

Although evidence demonstrates that engagement in art promotes favorable coping with trauma, this subject is underexplored among Holocaust survivors. Thus, the present study explored whether Holocaust survivors engaged in art differed from survivors not engaged in art in various markers of psychological vulnerability and resilience. The study further included non-Holocaust survivor comparisons, some engaged in art and some not, in order to assess whether engagement in art among Holocaust survivors relates to a unique psychological profile beyond art engagement in general. A sample of 154 community-dwelling older adults (mean age = 81.67, SD = 5.33, range = 73-97) reported exposure to the Holocaust, current engagement in art, posttraumatic stress disorder (PTSD) symptoms, general psychological distress, resilience and subjective perceptions of age and aging. Holocaust survivors (regardless of whether they engaged in art or not) reported higher PTSD symptoms relative to comparisons. However, Holocaust survivors who engaged in art reported higher resilience than all other groups (survivors not engaged in art and comparisons engaged and not engaged in art). To the best of our knowledge, these findings are the first quantitative evidence pointing toward a link between engagement in art and positive coping with the Holocaust. These findings have important implications for clinicians working with Holocaust survivors. Copyright © 2018 Elsevier B.V. All rights reserved.

Integration of REDD into the international carbon market: Implications for future commitments and market regulation

OpenAIRE

Dixon, Alistair; Anger, Niels; Holden, Rachel; Livengood, Erich

2008-01-01

Integrating reduced emissions from deforestation and degradation (REDD) into a post-Kyoto intergovernmental carbon market could significantly decrease global carbon prices and the costs of mitigating climate change. We investigate this impact by simulating the impact of the supply of REDD units on the international carbon market in 2020 under unlimited and restricted exchange conditions. We find restricting supply or demand of REDD credits reduces such price impacts, but comes at the cost of ...

Supplier selection problem: A state-of-the-art review

Directory of Open Access Journals (Sweden)

Nilesh R. Ware

2012-08-01

Full Text Available In the global competitiveness and growing market environment, “Actual competition is not between firms against firm, than supplier against supplier”. Globally in the fastest market development world gets closer and closer. Consumers prefer fast delivery, economical product, excellent service and high quality product with desired service level. For successful management of this supply chain, supplier considered as the base source for all processes. Therefore, an efficient supplier selection and evaluation process needs to be incorporate. The main purpose of this paper is to provide an extensive state-of-the-art literature review and critique of the studies related to various aspects of supplier selection problem over the past two decades. Research papers appearing in the reputed and leading international journals from 1991 to 2011 are gathered and analyzed. Primary focus is given on more than 200 published and unpublished works. It has been referred extensively to carry out state-of-the-art review for supplier selection problem. Finally, paper provides future perspective based on current research trends available in the published literature.

Globalisation of birth markets: a case study of assisted reproductive technologies in India.

Science.gov (United States)

Sarojini, Nadimpally; Marwah, Vrinda; Shenoi, Anjali

2011-08-12

The escalation of Assisted Reproductive Technologies (ARTs) in India into a veritable fertility industry is the result of a multitude of reasons. This paper places the bio-genetic industry within the larger political economy framework of globalisation and privatisation, thus employing a framework that is often omitted from discussions on ARTs, but has direct and significant bearings on the ART industry in India. As markets for human organs, tissues and reproductive body parts experience unprecedented growth, the limits of what can or should be bought and sold continue to be pushed. As such, bodies have emerged as sale-worthy economic capital. Commercial flows of reproductive material create and deploy the division of the body into parts over which ownership is claimed, in the process following 'modern routes of capital' and raising issues of structural inequality.This paper presents a brief picture of India's fertility industry with specific focus on its ground-level operation, nature and growth. It aims to explore the industry dimensions of ARTs, by highlighting the macro picture of health care markets and medical tourism in India, the proliferation of the ART industry, market features such as the social imperative to mother, costs, promotion and marketing, unverified claims, inflated success rates, deals and offers, actors and collaborations in the field, and finally, the absence of standards. This paper presents findings from the research 'Constructing Conceptions: The Mapping of Assisted Reproductive Technologies in India', by Sama, a Delhi-based resource group working on gender, health and rights. This research was conducted from 2008 to 2010 in the three states of Uttar Pradesh, Orissa and Tamil Nadu in India, and is one of the first of its kind, highlighting unethical medical practices and making a case for the regulation of the ART industry. As such, it forms a significant part of Sama's ongoing work on women and technologies, particularly policy

Globalisation of birth markets: a case study of assisted reproductive technologies in India

Directory of Open Access Journals (Sweden)

Sarojini Nadimpally

2011-08-01

Full Text Available Abstract The escalation of Assisted Reproductive Technologies (ARTs in India into a veritable fertility industry is the result of a multitude of reasons. This paper places the bio-genetic industry within the larger political economy framework of globalisation and privatisation, thus employing a framework that is often omitted from discussions on ARTs, but has direct and significant bearings on the ART industry in India. As markets for human organs, tissues and reproductive body parts experience unprecedented growth, the limits of what can or should be bought and sold continue to be pushed. As such, bodies have emerged as sale-worthy economic capital. Commercial flows of reproductive material create and deploy the division of the body into parts over which ownership is claimed, in the process following 'modern routes of capital' and raising issues of structural inequality. This paper presents a brief picture of India's fertility industry with specific focus on its ground-level operation, nature and growth. It aims to explore the industry dimensions of ARTs, by highlighting the macro picture of health care markets and medical tourism in India, the proliferation of the ART industry, market features such as the social imperative to mother, costs, promotion and marketing, unverified claims, inflated success rates, deals and offers, actors and collaborations in the field, and finally, the absence of standards. This paper presents findings from the research 'Constructing Conceptions: The Mapping of Assisted Reproductive Technologies in India', by Sama, a Delhi-based resource group working on gender, health and rights. This research was conducted from 2008 to 2010 in the three states of Uttar Pradesh, Orissa and Tamil Nadu in India, and is one of the first of its kind, highlighting unethical medical practices and making a case for the regulation of the ART industry. As such, it forms a significant part of Sama's ongoing work on women and technologies

Globalisation of birth markets: a case study of assisted reproductive technologies in India

Science.gov (United States)

2011-01-01

The escalation of Assisted Reproductive Technologies (ARTs) in India into a veritable fertility industry is the result of a multitude of reasons. This paper places the bio-genetic industry within the larger political economy framework of globalisation and privatisation, thus employing a framework that is often omitted from discussions on ARTs, but has direct and significant bearings on the ART industry in India. As markets for human organs, tissues and reproductive body parts experience unprecedented growth, the limits of what can or should be bought and sold continue to be pushed. As such, bodies have emerged as sale-worthy economic capital. Commercial flows of reproductive material create and deploy the division of the body into parts over which ownership is claimed, in the process following 'modern routes of capital' and raising issues of structural inequality. This paper presents a brief picture of India's fertility industry with specific focus on its ground-level operation, nature and growth. It aims to explore the industry dimensions of ARTs, by highlighting the macro picture of health care markets and medical tourism in India, the proliferation of the ART industry, market features such as the social imperative to mother, costs, promotion and marketing, unverified claims, inflated success rates, deals and offers, actors and collaborations in the field, and finally, the absence of standards. This paper presents findings from the research 'Constructing Conceptions: The Mapping of Assisted Reproductive Technologies in India', by Sama, a Delhi-based resource group working on gender, health and rights. This research was conducted from 2008 to 2010 in the three states of Uttar Pradesh, Orissa and Tamil Nadu in India, and is one of the first of its kind, highlighting unethical medical practices and making a case for the regulation of the ART industry. As such, it forms a significant part of Sama's ongoing work on women and technologies, particularly policy

Cultivating Demand for the Arts: Arts Learning, Arts Engagement, and State Arts Policy. Summary

Science.gov (United States)

Zakaras, Laura; Lowell, Julia F.

2008-01-01

The findings summarized in this report are intended to shed light on what it means to cultivate demand for the arts, why it is necessary and important to cultivate this demand, and what state arts agencies (SAAs) and other arts and education policymakers can do to help. The research considered only the benchmark arts central to public policy:…

The Art of Managing Individuality

DEFF Research Database (Denmark)

Nørreklit, Hanne

2011-01-01

, where all the forms tend to oppress essential aspects of individuality. Kasper Holten integrates the symbolic forms of art and science, which makes him capable of binding to the individual’s life-world. Implications – When analysing Kasper Holten’s views on management, we find features and structures...... by a successful manager and artist. Methodology/Approach – The theoretical starting point of this article is Cassirer’s (1923, 25, 27, 62) philosophy on symbolic forms. The article analyses the symbolic forms embedded in the management discourse practice of art in the way that the concept is unfolded by Kasper...... Holten, the highly successful Artistic Director of the Royal Danish Opera. Findings – The analysis shows that conventional management control models are rooted in the symbolic form of science, but in risk of getting caught in assumptions of the form gliding into the symbolic form of religion and myth...

Impact of Germany's energy transition on the Nordic power market – A market-based multi-region energy system model

International Nuclear Information System (INIS)

Zakeri, Behnam; Virasjoki, Vilma; Syri, Sanna; Connolly, David; Mathiesen, Brian V.; Welsch, Manuel

2016-01-01

The EU energy policy aims at creating a single European electricity market through market couplings and grid expansions. To analyse the implications of such power market couplings, we propose a market-based multi-region energy system model. The model simulates a multi-region power market (by applying market optimization and network theory), with detailed representation of each region as an energy system (by simulation of both heat and power sectors). We examine the impact of further integration of variable renewable energy (VRE) in Germany on the Nordic power market. The results indicate that the average electricity price slightly grows in the Nordic power market after Germany's Energy Transition (Energiewende). Hence, the economic surplus of Nordic consumers diminishes while Nordic producers improve their gain under new market conditions. Considering the gird congestion income, the overall system-level benefits (social welfare) will improve in the Nordic region after Germany's Energiewende. However, this gain is not equally distributed among different Nordic countries and across different stakeholders. Furthermore, the Energiewende slightly increases carbon emissions from power and district heating (DH) sectors, and reduces the flexibility in integration of VRE in some Nordic countries like Denmark. The direct interconnection of Norway and Germany through NordLink will contribute to the flexibility in wind integration in other Nordic countries, such as Denmark and Finland. - Highlights: • By an integrated hourly analysis, we model the energy systems of several networked countries and their common electricity market. • The proposed model can inform energy policy on implications of renewable energy integration in an international power market. • Among Nordic countries, Norway gains the highest economic benefits from Germany's energy transition. • Germany's energy transition constrains the flexibility of the Nordic countries in wind integration. • Nord

ECONOMIC ANALYSIS ON MARKET POTENTIAL OF ETHIOPIAN RURAL MARKET

Directory of Open Access Journals (Sweden)

Shiferaw-Mitiku T.

2014-08-01

Full Text Available Ethiopia has taken great strides to reduce poverty and increase the welfare of its largely rural, agricultural-based population. Ethiopia, a country with rural based economy mainly from Agriculture sector which contributed with the range of 42.5 percent to 67.25 percent of the GDP for the past two decades (1990-2012. Similarly, the percentage of Rural population against the total population of the country accounts a larger coverage; with 87.38 percent for the year 1990, 85.26percent during 2000 and 82.46 percent for the year 2013. There is a steadfast growth in the total rural population from 41 million in 1990 and reached to 77.59 million in 2013 with average annual percentage growth rate of 2.8 for the past twenty three years. Very importantly, the major exportable products of the country is generated from the marketing of Agricultural produce such as coffee, khat, live animals, oilseeds, flowers, sesame, and also leather products. Above all, the consumption pattern and preference of rural consumer is changing due to the dynamic nature of marketing. However, marketers are failing to reach this largest target market of the population. This is mainly because, marketers are focusing on designing a product for urban market and when it becomes obsolete, it moves to the rural market. Indeed, it is unethical to override the marketing preference of the rural consumer. Recognizing the marketing requirements of the majority of the population would helps to bring a vibrant economic impact in the development of the nation. The present paper highlighted the major challenges and opportunities of Rural Marketing in Ethiopia, identified ways to explore the untapped Ethiopian Rural Market and identified possible recommendations and policy implications that would help to bring an improved development in the rural Ethiopia. Accordingly, the present article seeks the attention of Policy makers, Investors, Higher education curriculum developers and marketers to

Delimitación del Marketing con Causa o Marketing Social Corporativo mediante el análisis de empresas que realizan acciones de responsabilidad social

OpenAIRE

Ramos e Silva, João Augusto; Periáñez Cañadillas, Iñaki

2003-01-01

Extracto del trabajo de investigación presentado en el programa de doctorado, que además está incluido en el formato de artículo en los anales (proceedings) de las II Jornadas Internacionales de Marketing Público y No Lucrativo (Zaragoza, abril de 2003). [ES] La ponencia es resultado de una investigación hecha para analizar si las características del Marketing con Causa o Marketing Social Corporativo, que propone la literatura, se reproducen en los estudios de casos de empresas que desa...

Some Implications for Regulation of ICT and Media Convergence

DEFF Research Database (Denmark)

Henten, Anders; Falch, Morten; Tadayoni, Reza

The term convergence in the areas of ICT and media means the coming together of IT, telecommunications, broadcasting and other media, technologically, market and policy wise. It is the sectoral convergence of the hitherto more separate ICT and media areas, which is in focus, even though...... there certainly are also changes taking place vertically in the different sectors. The paper examines the relationships between technology and market developments and policy and regulatory initiatives. The issue is, therefore, not solely the implications of market and technology trends on policy and regulation......, but also the reverse implications of policy and regulatory frameworks on technology and market developments. The paper analyses the convergence tendencies at a technological, market level and policy and regulatory level. It is, however, the policy level, which is the centre of attention in the paper...

Marketing strategy determinants in rural hospitals.

Science.gov (United States)

Smith, H L; Haley, D; Piland, N F

1993-01-01

Rural hospitals confront an inauspicious environment due to changes in patient reimbursement and medical practice. Facing a situation of declining revenues, marketing presents an option for rural hospitals to adapt to the growing constraints. This paper analyzes the determinants of marketing strategy emphasis in rural hospitals. The conceptual model adopted in this study predicts that prior performance and contextual variables explain marketing strategy emphasis. The relationships are examined in a case study of rural New Mexico hospitals. Results suggest that prior performance and several contextual variables explain variations in marketing strategy emphasis. In particular, higher gross patient revenues are associated with more emphasis on television and radio advertising. Furthermore, rural New Mexico hospitals with high numbers of licensed beds and medical staff members, or that are affiliated with a chain organization, place greater emphasis on market research and market planning. The implications for marketing practice in rural hospitals are discussed.

Improving the Energy Market: Algorithms, Market Implications, and Transmission Switching

Science.gov (United States)

Lipka, Paula Ann

This dissertation aims to improve ISO operations through a better real-time market solution algorithm that directly considers both real and reactive power, finds a feasible Alternating Current Optimal Power Flow solution, and allows for solving transmission switching problems in an AC setting. Most of the IEEE systems do not contain any thermal limits on lines, and the ones that do are often not binding. Chapter 3 modifies the thermal limits for the IEEE systems to create new, interesting test cases. Algorithms created to better solve the power flow problem often solve the IEEE cases without line limits. However, one of the factors that makes the power flow problem hard is thermal limits on the lines. The transmission networks in practice often have transmission lines that become congested, and it is unrealistic to ignore line limits. Modifying the IEEE test cases makes it possible for other researchers to be able to test their algorithms on a setup that is closer to the actual ISO setup. This thesis also examines how to convert limits given on apparent power---as is in the case in the Polish test systems---to limits on current. The main consideration in setting line limits is temperature, which linearly relates to current. Setting limits on real or apparent power is actually a proxy for using the limits on current. Therefore, Chapter 3 shows how to convert back to the best physical representation of line limits. A sequential linearization of the current-voltage formulation of the Alternating Current Optimal Power Flow (ACOPF) problem is used to find an AC-feasible generator dispatch. In this sequential linearization, there are parameters that are set to the previous optimal solution. Additionally, to improve accuracy of the Taylor series approximations that are used, the movement of the voltage is restricted. The movement of the voltage is allowed to be very large at the first iteration and is restricted further on each subsequent iteration, with the restriction

Effect of different instructional media on acquisition of martial arts ...

African Journals Online (AJOL)

... retention and delayed retention tests. No significant difference was found between the video and the live-modelling groups. The implications of these results for the design of computer-assisted motor skills learning are discussed. Key words: Elementary education; Physical education; Multimedia instruction; Martial arts.

Economics Foundations for an Entrepreneurial Marketing Concept

DEFF Research Database (Denmark)

Duus, Henrik Johannsen

1997-01-01

and its strategy, parts of the essence of the marketing concept are being challenged. This article proposes that a new entrepreneurial marketing concept based on an ex-ante supply-push conception of marketing, and which focuses on future market demands and the future capabilities of the firm......This article examines developments in economics and strategic management theory and discusses their implications for marketing. Recent advances in economic theory have suggested new inputs to marketing management theory and practice. With the advance of the “new economic theories” of the firm......, will be capable of solving these problems. Possible elements in a new approach are suggested. The focus is on industrial marketing, very long-term and very general environmental analysis, and on innovation, industrial transformation and the building of the competencies of the firm....

The international marketing of professional service projects

DEFF Research Database (Denmark)

Skaates, Maria Anne; Tikkanen, Henrikki; Alajoutsijärvi, Kimmo

2003-01-01

Many types of commercial professional services are commonly sold as projects. Therefore this article draws on the project marketing literature to elucidate the international marketing of professional service projects. After an initial literature review, the project marketing milieu concept......, and representations to another national milieu with similarly well-developed norms, rules, and representations, yet that there also exist global milieux. Managerial implications concerning professional service firms' preparation for entering a foreign milieu as well as subsidiary or office establishment abroad...

Painting Dose: The ART of Radiation

Energy Technology Data Exchange (ETDEWEB)

Roberts, Hannah J. [College of Physicians & Surgeons, Columbia University, New York, New York (United States); Department of Radiation Oncology, Massachusetts General Hospital, Boston, Massachusetts (United States); Zietman, Anthony L. [Department of Radiation Oncology, Massachusetts General Hospital, Boston, Massachusetts (United States); Harvard Medical School, Boston, Massachusetts (United States); Efstathiou, Jason A., E-mail: jefstathiou@partners.org [Department of Radiation Oncology, Massachusetts General Hospital, Boston, Massachusetts (United States); Harvard Medical School, Boston, Massachusetts (United States)

2016-11-15

The discovery of X rays in 1895 captivated society like no other scientific advance. Radiation instantly became the subject not only of numerous scientific papers but also of circus bazaars, poetry, fiction, costume design, comics, and marketing for household items. Its spread was “viral.” What is not well known, however, is its incorporation into visual art, despite the long tradition of medicine and surgery as a subject in art. Using several contemporary search methods, we identified 5 examples of paintings or sculpture that thematically feature radiation therapy. All were by artists with exhibited careers in art: Georges Chicotot, Marcel Duchamp, David Alfaro Siqueiros, Robert Pope, and Cookie Kerxton. Each artist portrays radiation differently, ranging from traditional healer, to mysterious danger, to futuristic propaganda, to the emotional challenges of undergoing cancer therapy. This range captures the complex role of radiation as both a therapy and a hazard. Whereas some of these artists are now world famous, none of these artworks are as well known as their surgical counterparts. The penetration of radiation into popular culture was rapid and pervasive; yet, its role as a thematic subject in art never fully caught on, perhaps because of a lack of understanding of the technology, radiation's intangibility, or even a suppressive effect of society's ambivalent relationship with it. These 5 artists have established a rich foundation upon which pop culture and art can further develop with time to reflect the extraordinary progress of modern radiation therapy.

A Short Review on the Trend of Mobile Marketing Studies

OpenAIRE

Mohammad Ismail; Razli Che Razak

2011-01-01

The purpose of this paper is to elucidate the major classification of the research in mobile marketing. It provides the trend and common approach in mobile marketing research. The paper aims to highlight the significant area in mobile marketing research and the needs for further understanding of the mobile marketing definition and its phenomenon. This paper has significant implications in terms of understanding the classification and the mobile marketing focusing area. This is a general revie...

Visualizing the Impact of Art: An Update and Comparison of Current Psychological Models of Art Experience.

Science.gov (United States)

Pelowski, Matthew; Markey, Patrick S; Lauring, Jon O; Leder, Helmut

2016-01-01

The last decade has witnessed a renaissance of empirical and psychological approaches to art study, especially regarding cognitive models of art processing experience. This new emphasis on modeling has often become the basis for our theoretical understanding of human interaction with art. Models also often define areas of focus and hypotheses for new empirical research, and are increasingly important for connecting psychological theory to discussions of the brain. However, models are often made by different researchers, with quite different emphases or visual styles. Inputs and psychological outcomes may be differently considered, or can be under-reported with regards to key functional components. Thus, we may lose the major theoretical improvements and ability for comparison that can be had with models. To begin addressing this, this paper presents a theoretical assessment, comparison, and new articulation of a selection of key contemporary cognitive or information-processing-based approaches detailing the mechanisms underlying the viewing of art. We review six major models in contemporary psychological aesthetics. We in turn present redesigns of these models using a unified visual form, in some cases making additions or creating new models where none had previously existed. We also frame these approaches in respect to their targeted outputs (e.g., emotion, appraisal, physiological reaction) and their strengths within a more general framework of early, intermediate, and later processing stages. This is used as a basis for general comparison and discussion of implications and future directions for modeling, and for theoretically understanding our engagement with visual art.

Visualizing the Impact of Art: An Update and Comparison of Current Psychological Models of Art Experience

Science.gov (United States)

Pelowski, Matthew; Markey, Patrick S.; Lauring, Jon O.; Leder, Helmut

2016-01-01

The last decade has witnessed a renaissance of empirical and psychological approaches to art study, especially regarding cognitive models of art processing experience. This new emphasis on modeling has often become the basis for our theoretical understanding of human interaction with art. Models also often define areas of focus and hypotheses for new empirical research, and are increasingly important for connecting psychological theory to discussions of the brain. However, models are often made by different researchers, with quite different emphases or visual styles. Inputs and psychological outcomes may be differently considered, or can be under-reported with regards to key functional components. Thus, we may lose the major theoretical improvements and ability for comparison that can be had with models. To begin addressing this, this paper presents a theoretical assessment, comparison, and new articulation of a selection of key contemporary cognitive or information-processing-based approaches detailing the mechanisms underlying the viewing of art. We review six major models in contemporary psychological aesthetics. We in turn present redesigns of these models using a unified visual form, in some cases making additions or creating new models where none had previously existed. We also frame these approaches in respect to their targeted outputs (e.g., emotion, appraisal, physiological reaction) and their strengths within a more general framework of early, intermediate, and later processing stages. This is used as a basis for general comparison and discussion of implications and future directions for modeling, and for theoretically understanding our engagement with visual art. PMID:27199697

Arte, só na aula de arte? = Art, only in the art class?

Directory of Open Access Journals (Sweden)

Martins, Mirian Celeste

2011-01-01

Full Text Available A pergunta que dá título ao artigo é o mote da conversa que o texto deseja compartilhar. O convite é para percorrer trajetos em encontros com a arte, com a palavra “estética”, com a potencialidade da arte contemporânea, com o “olhar de missão francesa” que teima em considerar a arte como expressão da beleza. No percurso, a proposição da leitura de uma imagem incompleta, tenta provocar idas e voltas conceituais na percepção do próprio ato de leitura oferecida como curadoria educativa na processualidade da mediação cultural. Declanchar, tirar a tranca. Não será esta a tarefa maior da mediação cultural: abrir o que estava travado, libertar o olhar amarrado ao já conhecido para ver além? Não será este o sentido da educação estética? Os territórios de arte de arte & cultura, instigando o pensamento rizomático, não seriam nutrição estética para ir além das obras de arte conhecidas e das biografias dos artistas? Na ampliação de horizontes, cabe ao leitor a resposta: Afinal, arte, só na aula de arte?

Finding the key to success: A visitors' perspective at a National Arts Festival

Directory of Open Access Journals (Sweden)

M. Saayman

2012-12-01

Full Text Available Purpose and/or objectives: The purpose of this article was to segment festival visitors at the Klein Karoo National Arts Festival (KKNK based on their travel motives and their ratings of the Key Success Factors (KSFs in terms of their festival experience. Problem investigated: Previous research has indicated that the success and sustainability of an arts festival is dependent on the number of tickets sold for shows and productions during the festival. Therefore, success depends on attracting visitors who attend and buy tickets for different types of shows and productions. To achieve this festival organisers need to understand the aspects that visitors regard as satisfying their needs and which create a unique festival experience. Methodology: A survey was conducted using a questionnaire at the festival. A total of 450 questionnaires were administered and 443 completed questionnaires were included in the analysis. Factor analysis was used to identify visitors' motivation to travel to and attend the KKNK. Cluster analysis followed the factor analysis to segments visitors based their identified travel motives. ANOVAs, Chi-square tests, two-way frequency tables and Tukey's multiple comparisons were conducted to investigate and determine any significant differences between the clusters based on demographics, behavioural variables and KSFs. Analysis and interpretation of findings: The findings of this study revealed that the travel motives that are important to visitors to the arts festival are: Festival Attractiveness, Novelty and Escape and Socialisation. Furthermore, different markets have different travel motives, clustered as Escapists, Festival Junkies and Culture Seekers. These different clusters have different tastes and needs, for example the Culture Seekers are more interested in Rock shows and all three clusters enjoy Drama, Music Theatre and Cabaret and Comedy shows and productions. Different markets also focus on different KSFs that

Modeling investor sentiment and overconfidence in an agent-based stock market

NARCIS (Netherlands)

Lovric, M.; Kaymak, U.; Spronk, J.

2010-01-01

Agent-based stock markets as bottom-up models of financial markets allow us to study the link between individual investor behavior and aggregate market phenomena, and as such are a useful tool for investigating the implications of behavioral finance and investor psychology. In this paper we want to

KAJIAN METAMORFOSIS PERFORMANCE ART SERTA ASPEK SOSIALNYA

Directory of Open Access Journals (Sweden)

Satriana Didiek Isnanta

2006-01-01

Full Text Available In the middle of recent development of Indonesian contemporary fine arts world, primarily works regarding the development of technology, New Media Art is one of examples. In the arts context, its uses are often understood as an offer of novel possibility in creating or experiencing the arts. One of them is the metamorphoses of performance art to be multimedia performance, and last metamorphoses into video performance. Video performance, was born out of long history of performance art progress around 1909 through the manifesto of Futurist group in Paris, whose members were poets, painters, and theater players, by using human body as a medium, performance art did dematerialization within art. Video performance in its presentation, perceived that human body was not anymore to be its part, however, what emerged then was virtual body. The existence of body was not really actual, however, its presence could be felt from the visual display coming out from a projector. Here, performance art has been mediated and metamorphosed. In addition, the problems of art and technological fusion promoting the metamorphoses of performance art to be video performance like mentioned above, this writing also discusses social aspects in the line with the emergence and development of performance art in Indonesia. At first, performance art as a process of making aware and resistance arts by deconstructing social reality and the state of being established of the fine arts itself. Second, the ambient media phenomenon in the global advertising practice (including Indonesia distracting struggle direction of performance art “genue” from the process of making aware media into “kitsch” art as a frontline point of advertising for market interest. Abstract in Bahasa Indonesia: Dalam perkembangan dunia seni rupa kontemporer Indonesia dewasa ini, khususnya karya-karya yang bersinggungan dengan perkembangan teknologi, New Media Art (seni media baru adalah salah satu contohnya

Financial Super-Markets: Size Matters for Asset Trade.

OpenAIRE

Philippe Martin and Hélène Rey.

2000-01-01

This paper presents a new theoretical framework to analyze financial markets in an international context. We build a two-country macroeconomic model in which agents are risk averse, assets are imperfect substitutes, the number of financial assets is endogenous, and cross-border asset trade entails transaction costs. We show that demand effects have important implications for the link between market size, asset prices and financial market development. These effects are consistent with the exis...

Market orientation of value chains: A conceptual framework based on four case studies from the food industry

DEFF Research Database (Denmark)

Grunert, Klaus G.; Jeppesen, Lisbeth Fruensgaard; Jespersen, Kristina Risom

2005-01-01

the areas of agribusiness and fisheries are conducted. For each value chain, desk research is combined with interviews with decision-makers of all types of value chain members. Interview guidelines were derived from a conceptual model of potential determinants of value chain market orientation. Findings....... Research limitations/implications: The results point at two areas, where additional research on market orientation is called for: a better conceptualization of market intelligence and theorizing on most cost effective ways of being market oriented, including implications for the distribution of market...

Research in Propagation Characteristics of Chinese Anime Art under the Background of New Media

Institute of Scientific and Technical Information of China (English)

罗淞译

2015-01-01

Animation industry is the core part of Chinese culture industry,which meets the development demand of modern cultural undertakings.What is more,it occupies a big share in the market.In the information ages,we must lead a fundamental change of the original transmission in the area of Chinese anime art and widely publicize the anime art and culture,so as to make it to get more recognition from the social public.The present thesis gives an analysis into the main forms of the new media and summarizes the hysteresis performance of the anime art,and then points out several scientific countermeasures about the transmission and development of the anime art with the help of the new media.

Momentum in stock market returns: Implications for risk premia on foreign currencies

OpenAIRE

Thomas Nitschka

2010-01-01

Momentum in foreign stock market returns is exploitable as signal of currency excess returns. Past stock market winner currencies offer higher returns than past stock market loser currencies. This finding is unrelated to interest rate differentials. Funding liquidity risk explains the time series variation in foreign stock market momentum sorted currency portfolio returns. Their cross-sectional dispersion is hardly rationalized by systematic risk factors in contrast to forward discount and cu...

Success Determination by Innovation: A Theoretical Approach in Marketing

Directory of Open Access Journals (Sweden)

Raj Kumar Gautam

2012-10-01

Full Text Available The paper aims at to identify the main issues in the marketing which needs immediate attention of the marketers. The importance of innovation in the marketing has also been highlighted and marketing mix have been related to innovative and creative ideas. The study is based on the secondary data, various research papers, articles has been studied to develop a innovative approach in the marketing. Marketing innovative ideas relating to business lead generation, product, price, distribution, promotion of product, and revenue generation have been highlighted in the paper. All the suggestions are theoretical and may have relevance and implication to the marketers.

Success Determination by Innovation: A Theoretical Approach in Marketing

Directory of Open Access Journals (Sweden)

Raj Kumar Gautam

2012-11-01

Full Text Available The paper aims at to identify the main issues in the marketing which needs immediate attention of the marketers. The importance of innovation in the marketing has also been highlighted and marketing mix have been related to innovative and creative ideas. The study is based on the secondary data, various research papers, articles has been studied to develop a innovative approach in the marketing. Marketing innovative ideas relating to business lead generation, product, price, distribution, promotion of product, and revenue generation have been highlighted in the paper. All the suggestions are theoretical and may have relevance and implication to the marketers.

Carbon trading thickness and market efficiency

International Nuclear Information System (INIS)

Montagnoli, Alberto; De Vries, Frans P.

2010-01-01

This note tests for the efficient market hypothesis (EMH) in the market for CO 2 emission allowances in Phase I and Phase II of the European Union Emissions Trading Scheme (EU ETS). As usually is the case in emerging and non-competitive markets such as the EU ETS, trading often not occurs on a frequent basis. This has adverse implications for both the gains from permit trade as well as biases the EMH tests. Variance ratio tests are employed to adjust for the thin trading effect. The results indicate that Phase I - the trial and learning period - was inefficient, whereas the first period under Phase II shows signs of restoring market efficiency. (author)

The future of advertising: Implications for marketing and media

Directory of Open Access Journals (Sweden)

Moeller Leslie H.

2006-01-01

Full Text Available Throughout 2005, Booz Allen Hamilton engaged in a dialogue on the Future of Advertising with Fortune 500 CMOs and senior media and entertainment executives. From these conversations, our client work, and research we've conducted with the Association of National Advertisers (ANA, it has become abundantly clear that shifts in consumer, marketer, and media behavior have passed a tipping point. We expect 2006 to open a widening gap between those marketers and media companies that know how to engage an increasingly "in-control" consumer-and those that do not.

TURKISH TRADE POLICY AND THE EFFICIENCY OF TURKISH COTTON MARKETS

OpenAIRE

Schmitz, Troy G.

1999-01-01

Turkish cotton markets are affected by import duties, export taxes, and a range of domestic subsidies. The degree of economic inefficiency arising from these government policies is estimated through the use of two partial equilibrium models, one for the Aegean market and another for the non-Aegean market. The welfare implications of these policies are also explored.

Implications for Utilizing YouTube based Community Interactions for Destination Marketing

OpenAIRE

Sambhanthan, Arunasalam; Thelijjagoda, Samantha; Tan, Joseph

2013-01-01

In recent time, YouTube has evolved into a powerful medium for social interaction. Utilizing YouTube for enhancing marketing endeavors is a strategy practiced by marketing professionals across several industries. This paper rationalizes on the different ways and means of leveraging YouTube-based platforms for effective destination marketing by the hospitality industry (hotels). More specifically, the typology of virtual communities is adapted to evaluate the YouTube platform for effective des...

Globalisation of birth markets: a case study of assisted reproductive technologies in India

OpenAIRE

Sarojini Nadimpally; Marwah Vrinda; Shenoi Anjali

2011-01-01

Abstract The escalation of Assisted Reproductive Technologies (ARTs) in India into a veritable fertility industry is the result of a multitude of reasons. This paper places the bio-genetic industry within the larger political economy framework of globalisation and privatisation, thus employing a framework that is often omitted from discussions on ARTs, but has direct and significant bearings on the ART industry in India. As markets for human organs, tissues and reproductive body parts experie...

O composto de marketing sob a ótica da internet.

Directory of Open Access Journals (Sweden)

Luciano Augusto Toledo

2008-06-01

provide an analysis of the Internet implications on the marketing mix. The study is developed under the modality of exploratory research, complemented by a case study, and it is composed by a bibliography revision, a critical conceptual analysis of some pertinent aspects of the Internet and Marketing discipline. The exploratory survey was based in an interview guidebook used with the marketing staff. The result of the research was that the Internet is an important component in the marketing mix strategies of the Banco do Brasil. Keywords: Marketing, Internet, Marketing Mix.

The influence of marketing on the sports betting attitudes and consumption behaviours of young men: implications for harm reduction and prevention strategies.

Science.gov (United States)

Deans, Emily G; Thomas, Samantha L; Derevensky, Jeffrey; Daube, Mike

2017-01-19

Gambling can cause significant health and social harms for individuals, their families, and communities. While many studies have explored the individual factors that may lead to and minimise harmful gambling, there is still limited knowledge about the broader range of factors that may contribute to gambling harm. There are significant regulations to prevent the marketing of some forms of gambling but comparatively limited regulations relating to the marketing of newer forms of online gambling such as sports betting. There is a need for better information about how marketing strategies may be shaping betting attitudes and behaviours and the range of policy and regulatory responses that may help to prevent the risky or harmful consumption of these products. We conducted qualitative, semi-structured interviews with 50 Australian men (aged 20-37 years) who gambled on sports. We explored their attitudes and opinions regarding sports betting marketing, the embedding of marketing within sports and other non-gambling community environments, and the implications this had for the normalisation of betting. Our findings indicate that most of the environments in which participants reported seeing or hearing betting advertisements were not in environments specifically designed for betting. Participants described that the saturation of marketing for betting products, including through sports-based commentary and sports programming, normalised betting. Participants described that the inducements offered by the industry were effective marketing strategies in getting themselves and other young men to bet on sports. Inducements were also linked with feelings of greater control over betting outcomes and stimulated some individuals to sign up with more than one betting provider. This research suggests that marketing plays a strong role in the normalisation of gambling in sports. This has the potential to increase the risks and subsequent harms associated with these products

Influence of culture on decisions in marketing mix in the international context

OpenAIRE

Constantin Sasu

2006-01-01

This article describes the impact of cultural dimensions on the four marketing mix variables (product, price, distribution, promotion) The cultural dimensions will be treated as independent variables affecting the behaviour of marketing mix variables which are seen as dependent variables. This in turn will provide the opportunity to assess the state of the art in this area both from the viewpoint of marketing practitioners, and of researchers. Concluding comments cover research issues and man...

Product market integration, tax distortions and public sector size

DEFF Research Database (Denmark)

Andersen, Torben M.; Sørensen, Allan

of product market integration for the public sector are far from straightforward. The reason is gains-from-trade effects which tend to increase the tax base and decrease the opportunity costs of public consumption (marginal utility of private consumption falls). It follows that the retrenchment view...... that product market integration inevitable leads to a downward pressure on public sector activities does not get support in a standard setting. A particularly noteworthy finding is that a country with a large public sector (strong preferences for public consumption) may benefit more by integrating......The implications of product market integration for public sector activities (transfers and public consumption) are considered in a standard setting. The analysis supports that a larger public sector (higher tax rate) tends to increase wages and worsen wage competitiveness. However, the implications...

Buddhist Revelations in Davaakhuugin Soyolmaa's Contemporary Mongolian Art

Directory of Open Access Journals (Sweden)

Uranchimeg Tsultemin

2017-12-01

Full Text Available In 1990, a seven-decade socialist taboo on religion was lifted in newly transforming Mongolia, where democratic reforms and a peaceful transition to a market economy and multiparty government system were taking place. The country entered into a critical period of transition in 1992, when revisions to the constitution changed the Mongolian People’s Republic into the Republic of Mongolia. While political studies of this transitional period have been conducted, along with studies of the economic boost of 2008, very little has been written about Mongolian art since 1990. This essay explores that relatively untrodden ground by focusing on contemporary artist Davaakhuugin Soyolmaa (b. 1977, whose work exemplifies the revival of Buddhist art and culture in contemporary Mongolia.

The practice of marketing by dentists.

Science.gov (United States)

Chandler, E W; Weller, R B

1994-01-01

The attitudes and practices of dentists regarding the implementation of all the strategic variables in the marketing mix is examined. Factor analysis is used to reduce the data to five factors which are used to describe the attitudes and practices of dentists. The importance of using other marketing variables besides promotion is pointed out along with the implications for influencing dentists to take a broader strategic perspective in the development of their practice.

Reconfiguring the Financial Markets

Directory of Open Access Journals (Sweden)

Ion Bucur

2009-12-01

Full Text Available The debut of the new millennium is marked by the increased economic and social imbalances. An important task of economic science is to identify the causes and factors that contributed to the radical transformation of the unfolding conditions of economic activity. The existence of different perspectives to approach the new realities may offer greater opportunities for decrypting the conditions that generated so far unknown developments, as well as for shaping solutions to promote new paths of progress and civilization. The defining with profound implications on the economy and society is represented by the globalization. From this perspective, we have analysed the new dimensions of capital accumulation and economic growth in the context of deregulation and liberalization of the international capital movements. In this context, we have noticed the increasing influence of the financial markets on the economy, the tendency to remove the finances from the real economy requirements, the growing role of external financing using more volatile capital goods, increased competition regarding the access to financing, the significant increase of power of the international capital markets whose characteristic is represented by the increased instability, the implications of the investors’ obsession with an excessive profitableness of their own funds and the expansion of using sophisticated financial products. Realities of today’s financial markets, which are the subject of numerous studies and analysis, have contributed to the association of the arguments that are contesting the thesis on the virtues of self-regulation markets and promoting a new paradigm, within which finances should subordinate the requirements of a balanced and sustained economic growth.

Social marketing of condoms in India.

Science.gov (United States)

Thapa, S; Prasad, C V; Rao, P H; Severy, L J; Rao, S R

1994-01-01

Contraceptive social marketing is a way of supplying contraceptives to consumers who cannot afford to buy them at full market price, yet are not reached by the free public distribution program. The process involves supplying a subsidized product through existing commercial distribution networks, using the mass media and other retail marketing techniques to commercially advertise the products. India was the first country to introduce this concept to its family planning program. India's social marketing program is also the largest in the world. Over the past 25 years, total condom sales in India have expanded under the program from less than 10 million per year to more than one billion. The authors present an overview of India's social marketing initiative, describe the firms participating in the program, and summarize the lessons learned from the social marketing experience. Problems and prospects, and experiences and implications are discussed.

Financial Super-Markets: Size Matters for Asset Trade

OpenAIRE

Philippe Martin; Helene Rey

2001-01-01

This paper presents a new theoretical framework to analyze=20 financial markets in an international context. We build a two-country=20 macroeconomic model in which agents are risk averse, assets are imperfect=20 substitutes, the number of financial assets is endogenous, and cross-border= =20 asset trade entails transaction costs. We show that demand effects have=20 important implications for the link between market size, asset prices and=20 financial market development. These effects are cons...

Social Welfare implications of demand response programs in competitive electricity markets

Energy Technology Data Exchange (ETDEWEB)

Boisvert, Richard N.; Neenan, Bernard F.

2003-08-01

The price volatility exhibited by wholesale electricity markets has stymied the movement to restructure the industry, and may derail it altogether. Market designers argue that prices are superior to regulation for directing long-term investments to the proper location and function, and that price volatility is a natural manifestation of a robustly competitive market. However, episodes of prices that soar to previously unimaginable heights try customers' patience and cause policy makers to reconsider if the prize is worth the consequences.

U.S.Stock Market Crashes and Their Aftermath: Implications for Monetary Policy

OpenAIRE

Eugene White; Frederic Mishkin

2002-01-01

This paper examines fifteen historical episodes of stock market crashes and their aftermath in the United States over the last one hundred years. Our basic conclusion from studying these episodes is that financial instability is the key problem facing monetary policy makers and not stock market crashes, even if they reflect the possible bursting of a bubble. With a focus on financial stability rather than the stock market, the response of central banks to stock market fluctuations is more lik...

Implementing relationship marketing in the service sector – An ...

African Journals Online (AJOL)

This paper provides a comprehensive review on the concept of relationship marketing in the service sector of Mauritius, its foundation as well as its development. The various implications of using market segmentation and customer loyalty in these service companies as relational strategies are also discussed. The research ...

TEKES Market opportunities for distributed generation applications

International Nuclear Information System (INIS)

2002-01-01

This summary provides the presents status of the Finnish companies, the evaluation of legislative and regulatory issues, main points of the market analysis, case studies of market entry strategies and the strategic direction required for targeted and effective decision-making in the proposed Programme. The items in this executive summary are discussed in more details in the main report. The project was carried out by Electrowatt-Ekono Oy and Frost and Sullivan. Frost and Sullivan undertook the country market analysis and the case studies. Electrowatt-Ekono carried out the legislation parts, the opportunities and barriers of the market in Finland, and the strategic implications

Measuring Indicators for Marketing Effectiveness in Czech Companies || Indicadores para medir la eficacia del marketing en las empresas checas

Directory of Open Access Journals (Sweden)

Milichovsky, Frantisek

2015-12-01

Full Text Available Marketing effectiveness has been accepted as one of the most important parts in corporate performance system. It is due to dynamical changes in business environment in after-crisis times. The goal of this paper is the definition of used possible indicators in measuring marketing effectiveness. The paper presents advance in usable indicators, especially financial and non-financial metrics. Selected studies, focusing on different branches and different indicators, were analysed by the author. The author of article puts the question, which classification is the most statistical explaining the difference of stake- holders in term of evaluation their impact on business management. There were made cluster analysis for data mining including its graphic presentation through dendogram and two-sample t-test by statistical software IBM SPSS Statistics 22 to obtain relevant answer on defined research question. Such limitation of the paper is possible to signify focusing only on domestic (Czech industrial market. || La eficacia de la comercialización se ha aceptado como una de las partes m ́as importantes del sistema del funcionamiento corporativo. Es debido a los cambios dinámicos en el ambiente de negocio en tiempos después de la crisis. El objetivo de este artículo es la definición de indicadores posibles usados en la medición de eficacia del marketing. El artículo presenta avance en indicadores usables, especialmente métricas financieras y no financieras. Los estudios seleccionados, centrándose en diversas ramas y diversos indicadores, fueron analizados por el autor. El autor del artículo pone la pregunta: ¿cuál es la clasificación más estadística que explica la diferencia de las partes interesadas en función de la evaluación de su impacto en gestión empresarial? Se realizaron análisis clúster para minería de datos, incluyendo su representación gráfica a través de dendograma y t-test para dos muestras usando el software estad

Stark laws and fair market value exceptions: an introduction.

Science.gov (United States)

Siebrasse, Paul B

2007-01-01

This article will focus on one aspect of complexity in modern healthcare, namely the implications of Stark laws and other fraud and abuse provisions, including anti-kickback statutes and HIPAA. Also, this article explores the prevalence of fair market value as an exception in the Stark laws and discusses the meanings of those exceptions. Finally, the article explores basic approaches to assessing fair market value, including cost, income, and marketing approaches.

Art on the Nanoscale and Beyond.

Science.gov (United States)

Yetisen, Ali K; Coskun, Ahmet F; England, Grant; Cho, Sangyeon; Butt, Haider; Hurwitz, Jonty; Kolle, Mathias; Khademhosseini, Ali; Hart, A John; Folch, Albert; Yun, Seok Hyun

2016-03-02

Methods of forming and patterning materials at the nano- and microscales are finding increased use as a medium of artistic expression, and as a vehicle for communicating scientific advances to a broader audience. While sharing many attributes of other art forms, miniaturized art enables the direct engagement of sensory aspects such as sight and touch for materials and structures that are otherwise invisible to the eye. The historical uses of nano-/microscale materials and imaging techniques in arts and sciences are presented. The motivations to create artwork at small scales are discussed, and representations in scientific literature and exhibitions are explored. Examples are presented using semiconductors, microfluidics, and nanomaterials as the artistic media; these utilized techniques including micromachining, focused ion beam milling, two-photon polymerization, and bottom-up nanostructure growth. Finally, the technological factors that limit the implementation of artwork at miniature scales are identified, and potential future directions are discussed. As research marches toward even smaller length scales, innovative and engaging visualizations and artistic endeavors will have growing implications on education, communication, policy making, media activism, and public perception of science and technology. © 2015 WILEY-VCH Verlag GmbH & Co. KGaA, Weinheim.

Summary of Military Manpower Market Research Studies: A Technical Report

Science.gov (United States)

1991-09-01

significant implications for recruiting and advertising managers on programs offered, marketing and advertising strategies, advertising messages, and the...operation was adopted. Over the past 10 years, military recruiting has become a leader in marketing and advertising ’ research. Although the aii-ection

Biodiversity and Habitat Markets—Policy, Economic, and Ecological implications of Market-Based Conservation

Science.gov (United States)

Pindilli, Emily J.; Casey, Frank

2015-10-26

This report is a primer on market-like and market-based mechanisms designed to conserve biodiversity and habitat. The types of markets and market-based approaches that were implemented or are emerging to benefit biodiversity and habitat in the United States are examined. The central approaches considered in this report include payments for ecosystem services, conservation banks, habitat exchanges, and eco-labels. Based on literature reviews and input from experts and practitioners, the report characterizes each market-based approach including policy context and structure; the theoretical basis for applying market-based approaches; the ecological effectiveness of practices and tools for measuring performance; and the future outlook for biodiversity and habitat markets. This report draws from previous research and serves as a summary of pertinent information associated with biodiversity and habitat markets while providing references to materials that go into greater detail on specific topics.

Reforming the health care system: implications for health care marketers.

Science.gov (United States)

Petrochuk, M A; Javalgi, R G

1996-01-01

Health care reform has become the dominant domestic policy issue in the United States. President Clinton, and the Democratic leaders in the House and Senate have all proposed legislation to reform the system. Regardless of the plan which is ultimately enacted, health care delivery will be radically changed. Health care marketers, given their perspective, have a unique opportunity to ensure their own institutions' success. Organizational, managerial, and marketing strategies can be employed to deal with the changes which will occur. Marketers can utilize personal strategies to remain proactive and successful during an era of health care reform. As outlined in this article, responding to the health care reform changes requires strategic urgency and action. However, the strategies proposed are practical regardless of the version of health care reform legislation which is ultimately enacted.

Segmenting the Latin American travel market to South Africa

Directory of Open Access Journals (Sweden)

Martinette Kruger

2017-03-01

Full Text Available Orientation and motive of research: Tourism growth to South Africa is in decline resulting in an emphasis shift to identify new markets to offset the slowdown in tourism growth. Purpose of research: This study identified viable target markets within the Latin America tourist market using market segmentation based on motivations to travel to South Africa. Results and findings: Four viable segments were identified that should be catered for and, based on the distinct characteristics of each market, marketing strategies are proposed. Practical implications: This study makes a valuable contribution to the current tourism literature by expanding current knowledge of the profile and motives of a, to date, relatively unknown tourist market.

Implications of the cognitive dimension of art in artistic scenic education. Some contributions for the teacher in scenic arts at the high school level.

Directory of Open Access Journals (Sweden)

Carolina Merchan Price

2010-11-01

Full Text Available In this work we explore the contributions proposed by Arthur Efland (especially those of his book Art and Cognition, with the aim of broadening the statements of the academic programmes in performing arts as a curriculum area in the scholar plan, and also within the frame of teacher training. In this perspective, we consider the concept of cognition towards those experiences and subsequent learning in which the body plays a central role as mediator in the process of understanding of the world itself. We also discuss during the analysis the role of the emotions in thought processes. In this sense, we propose to use this new perspective of complementary interaction between the emotional and intellectual dimensions to discuss the concepts of creation, appreciation and understanding, typical of artistic fields and their teaching. We propose this complementary interaction as a fundamental process of the encounter of arts, in the dynamics of development in the school. In the conclusions, we open the possibility of a need to redefine the conceptual axes to train teachers in performing arts, articulating specific disciplinary knowledge of performing arts with the needs of the scholar project itself, particularly those linked to the social and individual development of the person in the frame of basic and intermediate school.

Live from Your Neighborhood: A National Study of Outdoor Arts Festivals. Volume Two: Seven Case Studies. Research Report #51

Science.gov (United States)

Rosenstein, Carole

2010-01-01

This report complements a national survey of outdoor arts festivals (see "Live from Your Neighborhood: A National Study of Outdoor Arts Festivals, Volume One: Summary Report") by focusing on seven case study festivals: Houston International Festival; Piccolo Spoleto; Lowell Folk Festival; Santa Fe Indian Market; Chicago Jazz Festival;…

Artful creation

DEFF Research Database (Denmark)

Darsø, Lotte

2013-01-01

An introduction to the field of Arts-in-Business outlining 4 different approaches: 1) Art as decoration, 2) Art as intertainment, 3) Arts as instrumental, 4) Art as strategic......An introduction to the field of Arts-in-Business outlining 4 different approaches: 1) Art as decoration, 2) Art as intertainment, 3) Arts as instrumental, 4) Art as strategic...

GREEN MARKETING TO MEET CONSUMER DEMANDS AND SUSTAINABLE DEVELOPMENT-CHALLENGES AND OPPORTUNITIES

OpenAIRE

M. D. Pradeep; Akhilesh Suresh A Kuckian

2016-01-01

Green Marketing has evolved special implications in the modern market. Green indicates purity by means of quality, fairprice and worthy in dealings. Green marketing focus to market eco-friendly products to satisfy the needs and wants of customers. It adopts innovative techniques of product modification, dynamic product processes, maintaining sustainability and diversified ways of advertising etc. The vision of Green marketing is doing business along with protecting ecological environment. Pre...

The facilities management market in Denmark

DEFF Research Database (Denmark)

Jensen, Per Anker

2010-01-01

for researching the market but particular the definition of space including acquisition as well as development, administration, operation, maintenance and utilities in the same main product is problematic. Research limitations/implications: The market research is limited to the Danish market, but the results......Purpose: To present the results of market surveys in Denmark, which have been based on and used to test a proposal for a new European standard for a taxonomy of Facilities Management (FM). Design/methodology: The market research included surveys of both the client side and the provider side...... and was carried out by a management consultant company by telephone interviews based on definitions developed from drafts for the European FM taxonomy standard by a university researcher, who is a member of the standardisation work group. Findings: The proposed taxonomy for FM is in general a good basis...

Whole Foods Market Group, Inc. Nationwide RCRA Administrative Settlement

Science.gov (United States)

The U.S. Environmental Protection Agency (EPA) today announced an agreement with the grocery chain Whole Foods Market Group, Inc., to implement a state-of-the-art electronic system at its stores throughout the U.S. for identifying and classifying consumer

Testing for long-range dependence in world stock markets

OpenAIRE

Cajueiro, Daniel Oliveira; Tabak, Benjamin Miranda

2008-01-01

In this paper, we show a novel approach to rank stock market indices in terms of weak form efficiency using state of the art methodology in statistical physics. We employ the R/S and V/S methodologies to test for long-range dependence in equity returns and volatility. Empirical results suggests that although emerging markets possess stronger long-range dependence in equity returns than developed economies, this is not true for volatility. In the case of volatility, Hurst exponents...

Marketing Relacional como Factor para la Competitividad

Directory of Open Access Journals (Sweden)

Francisca Sánchez de Dusso

2009-12-01

Full Text Available Durante los últimos años ha venido creciendo el interés por el estudio del marketing relacional focalizado en el establecimiento de relaciones a largo plazo con los consumidores, dejando atrás al concepto del marketing desde una perspectiva sólo transaccional. Sin embargo muy poco ha sido investigado sobre la aplicación de este nuevo paradigma en empresas de mediana y pequeña envergadura. El objetivo del presente trabajo es describir cómo el marketing relacional puede contribuir al desarrollo de las pequeñas y medianas empresas de nuestra región. Este artículo se enmarca en un estudio mayor en el que se realizará una bajada empírica.

Modularity in New Market Formation

DEFF Research Database (Denmark)

Sanchez, Ron; Hang, Chang Chieh

2017-01-01

In this paper we appraise the ways in which use of closed-system proprietary product architectures versus open-system modular product architectures is likely to influence the dynamics and trajectory of new product market formation. We compare the evolutions of new markets in China for gas......-powered two-wheeled vehicles (G2WVs) based (initially) on closed-system proprietary architectures and for electric-powered two-wheeled vehicles (E2WVs) based on open-system modular architectures. We draw on this comparison to suggest ways in which the use of the two different kinds of architectures...... as the basis for new kinds of products may result in very different patterns and speeds of new market formation. We then suggest some key implications of the different dynamics of market formation associated with open-system modular architectures for both the competence-based strategic management (CBSM...

Extending tourism marketing: Implications for targeting the senior tourists’ segment

Directory of Open Access Journals (Sweden)

Athina Nella

2016-06-01

Full Text Available The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic trends. In the last few years there is considerable debate on the radical demographic changes taking place around the globe and one of the main issues arousing in many developed and developing countries is this of ageing population.

The Role of Internet in Marketing Premiering Movies

OpenAIRE

Tuohimaa, Suvi

2010-01-01

The objective of this thesis was to find out about the role of Internet today in premiering movie marketing and whether Internet is a good tool for it. The hope was to obtain new information provided by moviegoers and to contribute something useful to the art of marketing premiering movies. This thesis was a part of the School of Business and Information Management's Innomajakka-project but did not have an official commissioner, so the topic for the thesis came from the writer's personal and ...

Innovation in regulation of rapidly changing health markets.

Science.gov (United States)

Bloom, Gerald; Henson, Spencer; Peters, David H

2014-06-24

The rapid evolution and spread of health markets across low and middle-income countries (LMICs) has contributed to a significant increase in the availability of health-related goods and services around the world. The support institutions needed to regulate these markets have lagged behind, with regulatory systems that are weak and under-resourced. This paper explores the key issues associated with regulation of health markets in LMICs, and the different goals of regulation, namely quality and safety of care, value for money, social agreement over fair access and financing, and accountability. Licensing, price controls, and other traditional approaches to the regulation of markets for health products and services have played an important role, but they have been of questionable effectiveness in ensuring safety and efficacy at the point of the user in LMICs. The paper proposes a health market systems conceptual framework, using the value chain for the production, distribution and retail of health goods and services, to examine regulation of health markets in the LMIC context. We conclude by exploring the changing context going forwards, laying out implications for future heath market regulation. We argue that the case for new approaches to the regulation of markets for health products and services in LMICs is compelling. Although traditional "command and control" approaches will have a place in the toolkit of regulators, a broader bundle of approaches is needed that is adapted to the national and market-level context of particular LMICs. The implication is that it is not possible to apply standard or single interventions across countries, as approaches proven to work well in one context will not necessarily work well elsewhere.

Selling Internet Service: An Ancient Art Form on a New Canvas.

Science.gov (United States)

Maloff, Joel H.

1992-01-01

The Internet, no longer solely the domain of scientists and network engineers, is expanding rapidly to serve a diverse community of business professionals. Those marketing Internet services to these decision makers must practice the ancient art of salesmanship in a complex technological environment. Crucial is knowledge of Internet opportunities,…

The implications of new forest tenure reforms and forestry property markets for sustainable forest management and forest certification in China.

Science.gov (United States)

Chen, Juan; Innes, John L

2013-11-15

This study examines issues existing in the southern collective forests in China, particularly prior to the implementation of new forest tenure reforms, such as continued illegal logging and timber theft, inadequate availability of finance and inconsistent forest-related policies. Such problems are believed to be hindering the adoption of sustainable forest management (SFM) and forest certification by forest farmers in China. Two strategies were introduced by the Chinese government with the purpose of addressing these issues, namely forest tenure reforms and their associated supporting mechanism, forestry property markets. Through two case studies in southern China, we investigated the effectiveness of the two strategies as well as their implications for the adoption of SFM and forest certification. The two cases were Yong'an in Fujian province and Tonggu in Jiangxi province. Personal interviews with open-ended questions were conducted with small-scale forest farmers who had already benefited from the two strategies as well as market officers working for the two selected forestry property markets. The study identified eight issues constraining the potential adoption of SFM and certification in China, including limited finance, poorly developed infrastructure and transport systems, insecure forest tenures, inconsistent forest policies, low levels of awareness, illegal forest management practices, lack of local cooperative organizations, and inadequate knowledge and technical transfer. We found that the new forest tenure reforms and forestry property markets had generally fulfilled their original objectives and had the capacity to assist in addressing many of the issues facing forests prior to the reforms. Copyright © 2013 Elsevier Ltd. All rights reserved.

Sources of Return in the Index Futures Markets

Directory of Open Access Journals (Sweden)

Adam Zaremba

2011-06-01

Full Text Available The paper concerns an issue of existence of a risk premium in equity and index futures markets. The paper consists of four parts. The first part describes the basic hypotheses of forward curves in the futures market. In the second section, I formulate 5 hypotheses concerning a risk premium in the equity futures market, its forecastability, and its dependence on a market segment and development stage. The third part includes an empirical study, which confirms the existence of timedependent and partially predictable risk premium. The research was based on the Polish futures market in the years 2000-2010. The last section of the paper discusses potential implications for the financial market practice and indicates areas for further research.

Are we References to Ourselves? Taking Stock of Academy of Marketing Conference Proceedings and their Role in Academic Education in Marketing

Directory of Open Access Journals (Sweden)

Francisco Giovanni David Vieira

2012-05-01

Full Text Available This paper approaches academic education in the field of marketing through academic production within the field itself. It presupposes that marketing publications are the main starting point for education in marketing, and analyzes whether the academic production of marketing scholars becomes a reference to the research developed by these scholars themselves. The empirical reference adopted for the investigation was the Academy of Marketing Conference proceedings, involving a longitudinal study covering a three-year period from 2007 to 2009. The main results reveal that academic marketing research published through the Academy of Marketing Conference proceedings have not been an important reference for the scholars who publish papers in the proceedings. This puts into perspective the role played by the Academy of Marketing Conference proceedings as a reference for marketing scholars as well as a reference for education in marketing and transformational marketing in itself. Final remarks concerning theoretical and educational implications are provided at the end. DOI: 10.5585/remark.v11i1.2290

Towards the “Undoing” of Gender in Mixed-Sex Martial Arts and Combat Sports

OpenAIRE

Channon, Alex

2014-01-01

This paper addresses sex integration in martial arts and combat sports, discussing the implications of mixed-sex training for challenging orthodox Western constructions of gender. Drawing on qualitative interviews with 37 long-term martial arts practitioners from around the English East Midlands between 2007–2011, the paper argues that restrictive, essentialist and hierarchal conceptions of sex difference can be challenged through integrated training practices. The paper advocates the “undoin...

Efficiency improvement opportunities in TVs: Implications for market transformation programs

International Nuclear Information System (INIS)

Park, Won Young; Phadke, Amol; Shah, Nihar; Letschert, Virginie

2013-01-01

Televisions (TVs) account for a significant portion of residential electricity consumption and global TV shipments are expected to continue to increase. We assess the market trends in the energy efficiency of TVs that are likely to occur without any additional policy intervention and estimate that TV efficiency will likely improve by over 60% by 2015 with savings potential of 45 terawatt-hours [TW h] per year in 2015, compared to today’s technology. We discuss various energy-efficiency improvement options and evaluate the cost effectiveness of three of them. At least one of these options improves efficiency by at least 20% cost effectively beyond ongoing market trends. We provide insights for policies and programs that can be used to accelerate the adoption of efficient technologies to further capture global energy savings potential from TVs which we estimate to be up to 23 TW h per year in 2015. - Highlights: • We analyze the impact of the recent TV market transition on TV energy consumption. • We review TV technology options that could be realized in the near future. • We assess the cost-effectiveness of selected energy-efficiency improvement options. • We estimate global electricity savings potential in selected scenarios. • We discuss possible directions of market transformation programs

Marketing implications of the shift in power of the hospital.

Science.gov (United States)

Rayburn, J M; Rayburn, L G

1995-01-01

With the introduction of the Prospective Payment System, hospital accountants' role changed from reimbursement maximizers to an important role in decision making. Faced with increased competition, hospitals are installing financial controls. Hospital marketers are also engaging in external promotional and health awareness campaigns and expanding their services to stabilize income and reduce the effects of a changing environment. Thus, hospitals operate in a more competitive environment with increasing uncertainty. When faced with uncertainty, organizations often believe that they must convince society that their existence is legitimate. Increasing specialization and organizational complexity in health care professions have made the expert important. Experts, such as the role assumed by hospital accountants and physicians, maintain power because the organization depends on them for their special skills and information. Marketing should also develop an internal marketing program to reach these power influencers. Scarce resource coupled with uncertainty move hospital accountants as experts into the power equation in the changing control of the U.S. healthcare system. Previously, the physician was the major source of hospital power. Since accountants often serve as monitors of scarce resources, information about the resource allocation directly affects the distribution of power. Marketers should acknowledge that this places hospital accountants in a critical role of assisting their institutions in adapting to a new environment.

Art Therapy Teaching as Performance Art

Science.gov (United States)

Moon, Bruce L.

2012-01-01

This viewpoint asserts that art therapy education is a form of performance art. By designing class sessions as performance artworks, art therapy educators can help their students become more fully immersed in their studies. This view also can be extended to conceptualizing each semester--and the entire art therapy curriculum--as a complex and…

Energy Report. State of the art in the market for consumers. First six months of 2011

International Nuclear Information System (INIS)

2011-09-01

Based on a number of key indicators, the market outcomes and market structure of the consumer market for energy are mapped, including the behavior of consumers. This report is limited to displaying a number of figures and facts, relating to the demand for products, prices, concentrations, switching, satisfaction and confidence of consumers in the energy market and information from ConsuWijzer, a Dutch governmental consumer protection organization. [nl

An agent-based analysis of the German electricity market with transmission capacity constraints

International Nuclear Information System (INIS)

Veit, Daniel J.; Weidlich, Anke; Krafft, Jacob A.

2009-01-01

While some agent-based models have been developed for analyzing the German electricity market, there has been little research done on the emerging issue of intra-German congestion and its effects on the bidding behavior of generator agents. Yet, studies of other markets have shown that transmission grid constraints considerably affect strategic behavior in electricity markets. In this paper, the implications of transmission constraints on power markets are analyzed for the case of Germany. Market splitting is applied in the case of congestion in the grid. For this purpose, the agent-based modeling of electricity systems (AMES) market package developed by Sun and Tesfatsion is modified to fit the German context, including a detailed representation of the German high-voltage grid and its interconnections. Implications of transmission constraints on prices and social welfare are analyzed for scenarios that include strategic behavior of market participants and high wind power generation. It can be shown that strategic behavior and transmission constraints are inter-related and may pose severe problems in the future German electricity market.

An agent-based analysis of the German electricity market with transmission capacity constraints

Energy Technology Data Exchange (ETDEWEB)

Veit, Daniel J.; Weidlich, Anke; Krafft, Jacob A. [University of Mannheim, Dieter Schwarz Chair of Business Administration, E-Business and E-Government, 68131 Mannheim (Germany)

2009-10-15

While some agent-based models have been developed for analyzing the German electricity market, there has been little research done on the emerging issue of intra-German congestion and its effects on the bidding behavior of generator agents. Yet, studies of other markets have shown that transmission grid constraints considerably affect strategic behavior in electricity markets. In this paper, the implications of transmission constraints on power markets are analyzed for the case of Germany. Market splitting is applied in the case of congestion in the grid. For this purpose, the agent-based modeling of electricity systems (AMES) market package developed by Sun and Tesfatsion is modified to fit the German context, including a detailed representation of the German high-voltage grid and its interconnections. Implications of transmission constraints on prices and social welfare are analyzed for scenarios that include strategic behavior of market participants and high wind power generation. It can be shown that strategic behavior and transmission constraints are inter-related and may pose severe problems in the future German electricity market. (author)

Estrategias de marketing en clubes deportivos [Marketing strategies in sport clubs

Directory of Open Access Journals (Sweden)

Juan Francisco Nogales González

2009-12-01

Full Text Available Normal 0 21 false false false ES X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Tabla normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Resumen El objetivo principal de este artículo es resaltar la importancia que tiene el marketing en el mundo del deporte. Durante los últimos años, se han producido numerosos e importantes avances en el estudio y en la formalización del marketing aplicado al área de los servicios, los cuales obligan a actualizar los planteamientos y enfoques que se siguen en su aplicación. Los estudios más recientes en la utilización del marketing en las entidades deportivas, demuestran que la aplicación aislada del marketing tradicional no es suficiente, por sí solo, para asegurar el éxito de mercado y que es necesario complementarlo con otras dos disciplinas desarrolladas en gran parte en el sector servicios y llegar, de esta manera, a un enfoque nuevo y específico de marketing deportivo. Este nuevo enfoque ha de estar integrado por tres áreas claramente diferenciadas y complementarias entre sí: el marketing tradicional, el marketing interactivo y el marketing interno. Palabras clave: Marketing, interactivo, club deportivo, socios, clientes.     Abstract The principal aim of this article is stand out the importance of sport marketing in the sport world. During last years, numerous advances have been appear about sport marketing in

Market entry strategies into the BRIC countries

DEFF Research Database (Denmark)

Boyd, Britta; Dyhr Ulrich, Anna Marie

2014-01-01

Based on a sample of 177 exporting SMEs, this study investigates what market entry strategy is used by Danish family and non-family businesses. From a resource-based view, three critical internal factors (risk, flexibility and control) affecting the entry mode choice into the BRIC markets...... are analysed. The effective management of firms’ resources and capabilities is influenced by the perception of these internal factors when expanding into foreign markets. Our results confirmed that family firms build up longer lasting relationships in the host country by choosing high commitment entry modes...... when entering the BRIC markets. In contrast, family firms choose high commitment entry modes which involve high risk and low flexibility when entering the BRIC markets. Further implications discuss the suitability of export strategies to BRIC markets for managers of Danish family and non-family firms....

Corruption, Governmental Activities, and Markets

OpenAIRE

Vito Tanzi

1994-01-01

Paper discusses the factors that contribute to the spread of corruption as well as the implications of corruption for markets and for public sector activities. It is argued that corruption can be contained mainly by a scaling down of the public sector activities that stimulate its growth.

Couples’ Notions About Preconception Health: Implications for Framing Social Marketing Plans

Science.gov (United States)

Lewis, Megan A.; Mitchell, Elizabeth W.; Levis, Denise M.; Isenberg, Karen; Kish-Doto, Julia

2015-01-01

Purpose To understand couples’ notions of preconception health (PCH) and to inform the development of social marketing plans focused on PCH. Approach/Design We used a social marketing perspective to understand how couples considered PCH as a product, its potential price, how it should be promoted, and in what type of places it should be promoted. These variables are typically referred to as the four social marketing P’s. Setting Telephone interviews with couples recruited from a national database. Participants A total of 58 couples (116 individuals) were segmented by five couple segments based on pregnancy planning intention and current parental status in which the wife or partner was 18 to 44 years of age. The five segments were combined into three categories: couples who were planning pregnancies, couples who were not planning pregnancies, or couples who were recent parents (interconception). Method Couple-based structured interviews lasting approximately 45 to 60 minutes were conducted via telephone. Questions inquired about couples’ experience with PCH and the four social marketing P’s. Results Commonalities existed across the four social marketing P’s for the different couple segments. Notable couple-related themes that emerged included the importance of couple communication, support, and relationship quality. PCH was more relevant for couples planning a pregnancy, but nonplanning couples understood the benefits of PCH and related behaviors. Conclusion Couples may be an important target audience when considering social marketing approaches for PCH. Many couples perceived the relevance of the issue to important aspects of their lives, such as health, family, and their relationships. PMID:23286659

Couples' notions about preconception health: implications for framing social marketing plans.

Science.gov (United States)

Lewis, Megan A; Mitchell, Elizabeth W; Levis, Denise M; Isenberg, Karen; Kish-Doto, Julia

2013-01-01

To understand couples' notions of preconception health (PCH) and to inform the development of social marketing plans focused on PCH. APPROACH/DESIGN: We used a social marketing perspective to understand how couples considered PCH as a product, its potential price, how it should be promoted, and in what type of places it should be promoted. These variables are typically referred to as the four social marketing P's. Telephone interviews with couples recruited from a national database. A total of 58 couples (116 individuals) were segmented by five couple segments based on pregnancy planning intention and current parental status in which the wife or partner was 18 to 44 years of age. The five segments were combined into three categories: couples who were planning pregnancies, couples who were not planning pregnancies, or couples who were recent parents (interconception). Couple-based structured interviews lasting approximately 45 to 60 minutes were conducted via telephone. Questions inquired about couples' experience with PCH and the four social marketing P's. Commonalities existed across the four social marketing P's for the different couple segments. Notable couple-related themes that emerged included the importance of couple communication, support, and relationship quality. PCH was more relevant for couples planning a pregnancy, but nonplanning couples understood the benefits of PCH and related behaviors. Couples may be an important target audience when considering social marketing approaches for PCH. Many couples perceived the relevance of the issue to important aspects of their lives, such as health, family, and their relationships.

Are South East Asia Countries Capital Markets Characterized by Nonlinear Structures? An Investigation from Indonesia, Philippine and Singapore Capital Market Indices

Directory of Open Access Journals (Sweden)

Minarnita Yanti Verawati Bakara

2014-11-01

Full Text Available This research paper tries to detect the nonlinear structure in the South East Asia Countries Capital Markets. The capital markets of three South East Asia Countries are chosen: Indonesia, Philippine, and Singapore. Daily return data of Capital Markets composite indices are observed: Straits Times Index (STI of Singapore Exchange from January 04, 1985 to December 31, 2007, Pilipino Stock Exchange Index (PSEi of Philippines Stock Exchange from March 1, 1990 to December 31, 2007 and Jakarta Composite Index (JCI of Indonesia Stock Exchange from January 05, 1988 to December 31, 2007.Should nonlinearity be found, the outcomes of each observation are compared to analyze the implications of each country in global, regional and local position of their competition in the continuously changing world of interdependency environment. The implications of nonlinearity finding in the three ASEAN countries capital markets to the current issues of AFAS on Financial Services, Harmonization among ASEAN countries capital markets in the ASEAN region and ASEAN integration and liberalization on Financial Services are analyzed.BDS statistic and R/S Analysis as our tools for nonlinearity testing are applied. Nonlinearity evidences in Jakarta Composite Index, Pilipino Stock Exchange Index and Straits Times Index are found.

Bond Market Analysis: the Main Constraints in the Research of 21st Century

Directory of Open Access Journals (Sweden)

Ieva Astrauskaitė

2013-09-01

Full Text Available Searching for alternative source of bank financing, the view on capital market is taken. Recent research on capital market issues are arranged into four dimensions: theory and assumptions of efficient capital market, government’s role in it, other distortions and global interrelatedness. Main investigations are decentralized and visualized in “theoretical eight” model. Conclusions made on the diversity of interpretation of market efficiency, strongly expressed demand of information symmetry, soft actions of governments and the value of foreign performance in domestic markets. Furthermore, new approach to the classification of countries by their maturity in capital market is argued. The state of art of 2009-2012 of bond market and government debt is briefly described.

Patterns of HIV-1 Drug Resistance After First-Line Antiretroviral Therapy (ART) Failure in 6 Sub-Saharan African Countries: Implications for Second-Line ART Strategies

NARCIS (Netherlands)

Hamers, Raph L.; Sigaloff, Kim C. E.; Wensing, Annemarie M.; Wallis, Carole L.; Kityo, Cissy; Siwale, Margaret; Mandaliya, Kishor; Ive, Prudence; Botes, Mariette E.; Wellington, Maureen; Osibogun, Akin; Stevens, Wendy S.; Rinke de Wit, Tobias F.; Schuurman, Rob; Siwale, M.; Njovu, C.; Labib, M.; Menke, J.; Botes, M. E.; Conradie, F.; Ive, P.; Sanne, I.; Wallis, C. L.; Letsoalo, E.; Stevens, W. S.; Hardman, M.; Wellington, M.; Luthy, R.; Mandaliya, K.; Abdallah, S.; Jao, I.; Dolan, M.; Namayanja, G.; Nakatudde, L.; Nankya, I.; Kiconco, M.; Abwola, M.; Mugyenyi, P.; Osibogun, A.; Akanmu, S.; Schuurman, R.; Wensing, A. M.; Straatsma, E.; Wit, F. W.; Dekker, J.; van Vugt, M.; Lange, J. M.

2012-01-01

Background. Human immunodeficiency virus type 1 (HIV-1) drug resistance may limit the benefits of antiretroviral therapy (ART). This cohort study examined patterns of drug-resistance mutations (DRMs) in individuals with virological failure on first-line ART at 13 clinical sites in 6 African

Segmenting Student Markets with a Student Satisfaction and Priorities Survey.

Science.gov (United States)

Borden, Victor M. H.

1995-01-01

A market segmentation analysis of 872 university students compared 2 hierarchical clustering procedures for deriving market segments: 1 using matching-type measures and an agglomerative clustering algorithm, and 1 using the chi-square based automatic interaction detection. Results and implications for planning, evaluating, and improving academic…

Is Europe 'Giving in to Baby Markets'? Reproductive Tourism in Europe and the Gradual Erosion of Existing Legal Limits to Reproductive Markets

NARCIS (Netherlands)

van Beers, B.C.

2015-01-01

The main question in this article is how national legal orders in Europe, given their often restrictive laws on reproductive markets and assisted reproductive technologies (ARTs), are currently responding and should respond to reproductive tourism, in light of the fact that access to foreign

Sacred Structures: Narrating Lifeworlds and Implications for Urban Arts Education Practice

Science.gov (United States)

Rolling, James Haywood, Jr.

2012-01-01

This article utilizes the story of an art studio project involving 2nd-grade students in a new urban elementary school as they explored and engaged with architectural spaces in their community during their yearlong study of the theme of "Community." The purpose of this writing is to theorize and codify some major tenets of a narrative…

The ethical implications of geosciences in the art

Science.gov (United States)

Solarino, Stefano

2015-04-01

One major goal of Geoscientists is to educate people to natural hazards. This requires a constant action to disseminate scientific topics based on a simplified language able to foster and promote the participation of the Society to the educative activities. The issue has been debated many times since the establishment of the unprecedented interest of citizens and media towards major catastrophes that took place at the beginning of the 90'. In the last 25 years many efforts have been made by the scientific community to shift the increased demand of the public in search for information about the next big earthquake or volcanic eruption to a wider communication landscape that also includes the scientific aspects of the phenomenon and the risk preparedness. In this attempts scientists developed a language alternative to pure scientific communication, based on short, simple and figurative statements. However the enhanced interest of the society towards scientific topics also attracted non experts, as the number of web blogs dealing with Geosciences matters currently show. Moreover, it spanned to non scientific fields including arts, in particular the visual ones. Their impact on the society was and is way too high compared to the traditional ways of communicating science, but seldom the scientific content of this powerful communication form is rigorous and correct. In movies, for example, due to the need of a more astonishing show and thanks to the numerous facilities offered by the studios, the reaction of the characters to natural dangers is often exaggerated, oversimplified or not safe (like walking inside the Earth's core or riding a big car on magma) and leads the spectator to inexact information or, even worse, to imitate the actor in an emergency. A well educated society would understand the fictive nature of the show, but in most cases the effects of wrong messages or inaccurate information reflect on the preparedness towards natural hazards. In this poster I

Exploring heterogeneous market hypothesis using realized volatility

Science.gov (United States)

Chin, Wen Cheong; Isa, Zaidi; Mohd Nor, Abu Hassan Shaari

2013-04-01

This study investigates the heterogeneous market hypothesis using high frequency data. The cascaded heterogeneous trading activities with different time durations are modelled by the heterogeneous autoregressive framework. The empirical study indicated the presence of long memory behaviour and predictability elements in the financial time series which supported heterogeneous market hypothesis. Besides the common sum-of-square intraday realized volatility, we also advocated two power variation realized volatilities in forecast evaluation and risk measurement in order to overcome the possible abrupt jumps during the credit crisis. Finally, the empirical results are used in determining the market risk using the value-at-risk approach. The findings of this study have implications for informationally market efficiency analysis, portfolio strategies and risk managements.

Statistical Image Properties in Large Subsets of Traditional Art, Bad Art, and Abstract Art.

Science.gov (United States)

Redies, Christoph; Brachmann, Anselm

2017-01-01

Several statistical image properties have been associated with large subsets of traditional visual artworks. Here, we investigate some of these properties in three categories of art that differ in artistic claim and prestige: (1) Traditional art of different cultural origin from established museums and art collections (oil paintings and graphic art of Western provenance, Islamic book illustration and Chinese paintings), (2) Bad Art from two museums that collect contemporary artworks of lesser importance (© Museum Of Bad Art [MOBA], Somerville, and Official Bad Art Museum of Art [OBAMA], Seattle), and (3) twentieth century abstract art of Western provenance from two prestigious museums (Tate Gallery and Kunstsammlung Nordrhein-Westfalen). We measured the following four statistical image properties: the fractal dimension (a measure relating to subjective complexity); self-similarity (a measure of how much the sections of an image resemble the image as a whole), 1st-order entropy of edge orientations (a measure of how uniformly different orientations are represented in an image); and 2nd-order entropy of edge orientations (a measure of how independent edge orientations are across an image). As shown previously, traditional artworks of different styles share similar values for these measures. The values for Bad Art and twentieth century abstract art show a considerable overlap with those of traditional art, but we also identified numerous examples of Bad Art and abstract art that deviate from traditional art. By measuring statistical image properties, we quantify such differences in image composition for the first time.

A critical survey of agent-based wholesale electricity market models

International Nuclear Information System (INIS)

Weidlich, Anke; Veit, Daniel

2008-01-01

The complexity of electricity markets calls for rich and flexible modeling techniques that help to understand market dynamics and to derive advice for the design of appropriate regulatory frameworks. Agent-Based Computational Economics (ACE) is a fairly young research paradigm that offers methods for realistic electricity market modeling. A growing number of researchers have developed agent-based models for simulating electricity markets. The diversity of approaches makes it difficult to overview the field of ACE electricity research; this literature survey should guide the way through and describe the state-of-the-art of this research area. In a conclusive summary, shortcomings of existing approaches and open issues that should be addressed by ACE electricity researchers are critically discussed. (author)

Positioning the arts for intervention design research in the human services.

Science.gov (United States)

Moxley, David P; Calligan, Holly Feen

2015-12-01

The arts have been integral to the human experience fostering innovation in social arrangements, strengthening group cohesion, and merging esthetics with the utilitarian properties of technology. For intervention design research in the human services the arts can harness innovation and creativity in meeting human needs and addressing social issues. Given their capacities to stimulate expression of first person experience through interpretative strategies, the arts can equip people and groups, including researchers, with opportunities to express primary experiential knowledge through creative means, portray useful ways of meeting human needs, educate others about the social issues people experience, and formulate intervention strategies or even models to address the causes and consequences of those issues. In this paper, the authors discuss how the arts can inform and deepen human service intervention design and development and, as a result, advance innovation in the human services. They offer a rationale supporting the inclusion of the arts in the design of human service interventions, examine the contributions of the arts to the formulation of intervention concept and developmental research to further improve interventions, and consider how the arts can advance the reflexivity of intervention designers. The authors draw implications for how researchers can position the arts in the nine steps of intervention design and development the authors offer in this paper. Copyright © 2015 Elsevier Ltd. All rights reserved.

Markets for energy efficiency: Exploring the implications of an EU-wide 'Tradable White Certificate' scheme

International Nuclear Information System (INIS)

Mundaca, Luis

2008-01-01

Recent developments in European energy policy reveal an increasing interest in implementing the so-called 'Tradable White Certificate' (TWC) schemes to improve energy efficiency. Based on three evaluation criteria (cost-effectiveness, environmental effectiveness and distributional equity) this paper analyses the implications of implementing a European-wide TWC scheme targeting the household and commercial sectors. Using a bottom-up model, quantitative results show significant cost-effective potentials for improvements (ca. 1400 TWh in cumulative energy savings by 2020), with the household sector, gas and space heating representing most of the TWC supply in terms of eligible sector, fuel and energy service demand, respectively. If a single market price of negative externalities is considered, a societal cost-effective potential of energy savings above 30% (compared to the baseline) is observed. In environmental terms, the resulting greenhouse gas emission reductions are around 200 Mt CO 2-eq by 2010, representing nearly 60% of the EU-Kyoto-target. From the qualitative perspective, several embedded ancillary benefits are identified (e.g. employment generation, improved comfort level, reduced 'fuel poverty', security of energy supply). Whereas an EU-wide TWC increases liquidity and reduces the risks of market power, autarky compliance strategies may be expected in order to capture co-benefits nationally. Cross subsidies could occur due to investment recovery mechanisms and there is a risk that effects may be regressive for low-income households. Assumptions undertaken by the modelling approach strongly indicate that high effectiveness of other policy instruments is needed for an EU-wide TWC scheme to be cost-effective

International project marketing: an introduction to the INPM approach

DEFF Research Database (Denmark)

Skaates, Maria Anne; Tikkanen, Henrikki

2003-01-01

marketing takes place. First, we discuss various definitions of projects and project marketing. Second, we consider the implications of three specific features of project business--discontinuity, uniqueness, and complexity--over multiple projects. Third, we assess three overlapping types of postures......Projects are often sold and procured. Therefore this paper reviews recent contributions of the International Network for Project Marketing and Systems Selling (INPM), emphasising the connection between the business relationships of individual projects and the wider environment in which project...... that project-selling firms can adopt in relation to their marketing activities. Finally, we make some suggestions for practitioners responsible for marketing projects and discuss avenues for future academic work in project marketing....

Generalized Hurst exponent approach to efficiency in MENA markets

Science.gov (United States)

Sensoy, A.

2013-10-01

We study the time-varying efficiency of 15 Middle East and North African (MENA) stock markets by generalized Hurst exponent analysis of daily data with a rolling window technique. The study covers a time period of six years from January 2007 to December 2012. The results reveal that all MENA stock markets exhibit different degrees of long-range dependence varying over time and that the Arab Spring has had a negative effect on market efficiency in the region. The least inefficient market is found to be Turkey, followed by Israel, while the most inefficient markets are Iran, Tunisia, and UAE. Turkey and Israel show characteristics of developed financial markets. Reasons and implications are discussed.

An examination of consumer profiles across brands in emerging markets

DEFF Research Database (Denmark)

Truong, Oanh; Faulkner, Margaret; Mueller Loose, Simone

2012-01-01

There is generalised evidence that consumer profiles seldom differ between brands across many product categories in developed markets. However, market segmentation based on consumer characteristics continues to be a common marketing tactic, especially in international marketing context. This study...... markets. Deviations are found across whisky brands, which are related to brand distribution and affordability. These potentially constitute boundary conditions for the discovered empirical generalisations. The key implication for marketing practitioners is that market segmentation using consumer...... examines consumer profiles in emerging markets to see if any difference exists. We examined 190 brands in nine different emerging markets across two product categories: hair care and whisky. In general, our findings are in-line with earlier empirical results – consumer profiles seldom differ in emerging...

Effects and Implications for Adoption of Brokerage System in Korea's Foreign Exchange Market

Directory of Open Access Journals (Sweden)

Yunjong Wang

1999-03-01

Full Text Available Since January 1st 1999, the South Korean government has begun to establish the understructure of the foreign exchange market in order to achieve the liberalization of foreign exchange. As one of the plans, the trade of foreign exchange which was under the monopolized mediation of the capital medium of financial settlement center will be in the charge of several commercial brokers. In the developed countries, the foreign exchange & stock system and the liberalization of foreign exchange are both widely used in a flexible way. So it is predicted that the introduction of commercial foreign exchange & stock system will bring positive effect to the enhancement of the market efficiency and the function of price both in South Korean market and overseas market, the foster of competitive power of the domestic broker and the improvement of the understructure of domestic foreign exchange market. But more importantly is that the foreign exchange market must expand the scale of its participator, bring in various relevant foreign exchange products and develop the bond market which has a close relationship with the foreign exchange market for further development.

El marketing del partido político en el gobierno

OpenAIRE

Barrientos Felipa, Pedro

2010-01-01

El marketing político es un campo nuevo para los profesionales del mercadeo y es necesario conocer hasta dónde llega su campo de acción. En tal sentido, el objetivo del artículo es explicar que el marketing es, además de una actividad que puede ser utilizada en procesos electorales, también lo es para momentos en que la organización le corresponde gobernar. Es decir, el marketing siempre está presente. Para la mejor exposición de las ideas se ha acudido a publicaciones que tratan el tema de m...

State of the art in oil market in the world

International Nuclear Information System (INIS)

Banks, F. E.

2007-01-01

Things move fast in the world of oil and unfortunately many events do not always receive an appropriate interpretation. The present update reviews the on-going oil peak debate, providing evidence against unjustified optimistic propositions, discussing the predictable shortage of energy materials and its influence on prices. Moreover, the return of OPEC to the oil market drivers seat and the irruption of state oil companies from exporting countries are also commented. (Author)

Comparative Analysis of Mobile App Reverse Engineering Methods on Dalvik and ART

Directory of Open Access Journals (Sweden)

Geonbae Na

2016-08-01

Full Text Available The runtime system for the Android platform has changed to ART. ART differs from previously used Dalvik in that it is to be a runtime environment for the application’s machine code. As a result, ART does not execute Dalvik bytecode through an interpreter but executes the machine code itself, leading to high performance and many other benefits. This change in runtime system also has many implications for mobile security. While we can anticipate with certainty the resurgence of modified malicious activity or malicious applications previously used with Dalvik or the emergence of completely new structures of malicious techniques, we can no longer ascertain the feasibility of the analysis techniques and analysis tools used against these malicious applications that operated in Dalvik. To combat future potential malicious techniques for ART, we must first have a clear understanding of ART and, with this foundation, to effectively and accurately utilize the correct analysis technique. Thus, this paper serves to introduce an analysis on the operating method and architecture of ART and, based on this information, address the executable feasibility of the analysis techniques in ART. Furthermore, we present the test results of running these analysis tools and techniques in ART.

Empirical analysis of the spot market implications of price-responsive demand

International Nuclear Information System (INIS)

Siddiqui, A.S.

2006-01-01

Although electricity is theoretically an inelastic good in the short term, the steep slope of the supply stack implies that even modest response by demand could translate into reduced capacity requirements and significant price decreases. This article examined the effect of price-responsive demand strategies in an actual deregulated electricity industry. Auction data from the New York Independent System Operator (NYISO) day-ahead electricity market were used to form supply stacks for various zones. A simple linear demand function was used to determine the effect of price responsiveness on equilibrium spot market price and consumption. The aim was to quantify the benefits from the pricing protocol and to determine whether modest levels of price elasticity can significantly lower prices and consumption. Market-clearing prices and quantities were estimated using various supply curves in order to quantify the responsiveness necessary to achieve given price reductions. Price response was induced in the demand curve by varying its slope. Estimates were then used to estimate the average level of slope needed to reduce the average market-clearing price during the year by a certain percentage. Results showed that an average slope of -50.04 was necessary for prices to be reduced by 25 per cent. Results also showed that necessary price responses can be ascertained for any desired reduction in the market-clearing price or quantity. Although price responsiveness unambiguously reduces the spot market price and quantity, its effect on the forward price is not yet clear. It was concluded that a separate analysis of peak hours may reveal the effectiveness of enhanced price response. 8 refs., 1 tab., 8 figs

Elementary School Teachers’ Attitudes towards the Importance and use of Teaching Methods in Visual Arts Education

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Zlata Tomljenović

2018-03-01

Full Text Available The quality of the teaching process in visual arts largely depends on a creative and effective combination of both general and subject-specific (visual arts teaching methods. The aim of this study was to determine in- service teachers' perceptions of the features, specifics, importance and objectives of teaching methods in visual arts education, as well as their perception of the importance of visual arts as a school subject. The research was conducted on a sample of 373 Croatian elementary school teachers. A correlation was determined between the following variables: “teachers' work experience”, “teachers' perception of the importance of visual arts education” and the variable: “use of teaching methods in visual arts classes”. Findings have implications for modernizing and improving school practice; they also suggest further research in this area.

Law and Marketing: Implications for the Secondary Curriculum.

Science.gov (United States)

Beck-Dudley, Caryn L.; Stull, William A.

1990-01-01

Provides a basic understanding of some of the legal issues that should be included in a secondary education marketing curriculum. Teaching legal concepts in the areas of contract, antitrust, agency, employment law, and finance is an excellent way to introduce students to legal problems they may encounter in business. (Author)

INDIAN CAPITAL MARKET REVIEW: ISSUES, DIMENSIONS AND PERFORMANCE ANALYSIS

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Mohd. Shamim Ansari

2012-12-01

Full Text Available The purpose of an efficient capital market is to mobilize funds from those who have it and route each them to those who can utilize it in the best possible way. India’s financial market is multi-facet but not balanced. It has state of art equity market but relatively less developed and immature corporate bond market. The Indian capital market in the recent year has undergone a lot of innovation in term regulation and mode of operation. A well developed corporate bond market is also essential for financial system stability, efficiency and overall economic growth. However, If we look at the scenario of capital market in India we find that Indian households have traditionally preferred parking their surpluses in bank deposits, government savings schemes and less than 10% of their investments in financial assets in shares, debentures and mutual funds. The Indian capital market has recently put the worst behind and moved towards strong growth. In this back drop the present paper aims to (i identify various grey points of Indian capital market; (ii Evaluated how it performed during post financial crisis period; and (iii suggests necessary policy reforms for a relatively mature capital market.

Impact of Competition on Mutual Fund Marketing Expenses

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Sitikantha Parida

2018-03-01

Full Text Available In this paper, I study the impact of market competition on mutual fund marketing expenses. In a sample of US domestic equity mutual funds, I find that marketing expenses decrease with the competition. This effect is stronger for top-performing funds. These results are counterintuitive, as one would ordinarily expect funds to incur more marketing expenses in response to pressure from competing funds. However, these results support the narrative that mutual funds employ marketing to draw attention to their performance in a tournament-like market, where the top-performing funds (the winners are rewarded with disproportionately high new investments. Higher competition decreases the chances of each fund to outperform the others and adversely affect their ability to attract new investments, and the funds respond by decreasing marketing expenses. Thus, competition appears to have implications for investor search cost.